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Executives of B2B companies: learn how influencer-led content can elevate your brand, build authority, and drive revenue. I broke down real examples and provided actionable steps to identify the right influencers, co-create authentic content, and measure meaningful success

In this special episode, I, Nemanja Zivkovic, dive deep into the power of influencer-led content in B2B marketing and how it's changing the landscape for companies on LinkedIn. Without a guest today, we’ll explore the strategies to leverage LinkedIn, influencers, and content to create not just awareness but meaningful engagement and revenue.

Key Recommended Activities:

📈 Leverage LinkedIn’s Shift: Focus on LinkedIn as a critical platform for B2B sales and trust-building. It’s no longer just a resume platform; it’s where your buyers connect and learn. Prioritize consistent, value-driven content.

👥 Identify and Collaborate with Influencers: Partner with influencers who are trusted in your industry. It’s about reaching the right audience with authentic, relevant content rather than just focusing on follower count.

💡 Create Demand through Content: Develop content that not only drives awareness but also inspires action. Aim for conversions and deeper relationships, not just likes and shares.

🎥 Adopt Vertical Video: Start using short, authentic vertical videos on LinkedIn. The platform’s algorithm is favoring video content, making it an ideal format to increase visibility and engagement.

🛠️ Build Executive Presence: Encourage your company’s executives to be active on LinkedIn. Thought leadership content from leadership teams is a powerful way to engage and build trust with your audience.

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

InfluencerLedContent #B2BSales #MarketingStrategy #LinkedInInfluencers #BusinessGrowth #VideoMarketing #Podcast

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In this solo episode of the Funky Marketing Podcast, Nemanja shares proven strategies on how to turn LinkedIn into a powerhouse for B2B marketing. Whether you're looking to stand out, build meaningful connections, or convert leads, this episode covers key insights and practical tips for success on LinkedIn. From posting frequency to buying signals, learn how to use LinkedIn engagement to drive business growth and foster relationships with decision-makers. Plus, discover how to turn engagement into action with genuine conversations and smart outreach tactics.

Key Recommended Activities from the Episode:

1. Post Consistently on LinkedIn:

Aim to post at least once a day to maintain visibility without overwhelming your audience. Experiment with different formats like text posts, polls, carousels, and videos to see what resonates best.

1. Mix Content Types:

Use a variety of content formats such as industry insights, customer stories, educational posts, and polls to engage your audience. This allows you to understand what your audience finds valuable and helps you dominate the feed.

1. Engage Actively with Your Audience:

Don’t just broadcast your message; build relationships. Respond to comments on your posts and ask open-ended questions to encourage more discussion. Comment on others' posts with insights and questions to build deeper connections.

1. Identify and Act on Buying Signals:

Pay attention to signals such as likes, comments, and profile visits. These are strong indicators of interest. Reach out to people who engage with your content using personalized messages to open genuine conversations.

1. Turn Engagement into Action:

Use engagement (likes, comments, profile visits) as an opportunity to start conversations. Message people who interact with your posts to explore their needs and see if there's a fit for further discussion or collaboration.

1. Utilize LinkedIn as a Conversion Tool:

LinkedIn is not just for branding, it's a powerful conversion platform. Engage in direct messaging with those who show interest in your content to convert leads into business opportunities.

1. Host LinkedIn Live Sessions and Events:

Regular live events or audio sessions can help you stay connected with your audience, showcase your expertise, and engage in real-time conversations. Use these events to share knowledge and build your community.

1. Leverage Company and Personal Branding Together:

Encourage team members to be active on LinkedIn to build both the company and individual brands. The collective activity will enhance the company's visibility and foster engagement from a wider audience.

1. Test and Optimize:

Continuously test different types of content, posting frequencies, and engagement strategies to find what works best for your audience. Use these insights to refine your LinkedIn approach over time.

These activities will help you build a more effective LinkedIn presence, foster engagement, and drive business outcomes.

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@funky_marketing

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Hashtags:

LinkedInMarketing #B2BMarketing #LeadGeneration #EngagementStrategy #FunkyMarketing

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Welcome to another episode of Funky Marketing! 🎙️ In this episode, we dive deep into influencer marketing, brand storytelling, and social media strategy with Christine Göös, Head of Marketing and Growth at The Shelf. Christine shares her journey from Helsinki to New York, leading marketing teams, and the challenges brands face in the ever-evolving world of influencer marketing. We also explore the role of social commerce, AI, and building an authentic brand narrative.

💡 Actionable Steps from This Episode:

1. Leverage Influencers Across the Funnel:

Integrate influencers at every stage of the funnel, from awareness to sales. Build long-term relationships rather than one-off campaigns.

1. Adopt a Holistic Social Commerce Strategy:

Use influencer content beyond social media and integrate it into e-commerce sites and other brand touchpoints.

1. Develop a Singular Brand Point of View:

Define a consistent brand narrative that resonates with your audience. Avoid jumping on trends that don’t align with your core brand values.

1. Invest in Social Media as a Business-Critical Practice:

Senior leadership should prioritize social media, investing in dedicated teams and strategies aligned with business goals.

1. Optimize for Different Platforms:

Treat each platform uniquely and create content tailored to the audience and behaviors on each channel.

1. Balance AI and Human Creativity:

While AI can streamline processes, human creativity and relationship-building are still crucial for successful influencer marketing.

1. Educate Your Audience:

Focus on consistently educating your audience to build thought leadership, especially when entering new markets or launching products.

1. Prepare for the Future of Social Leadership:

Expect to see Chief Social Officers in the C-suite within five years. Build teams that combine social expertise with business acumen.

1. Use Storytelling to Build Brand Loyalty:

Craft stories that resonate emotionally with your audience, while staying true to your brand’s core values and message.

1. Experiment and Learn:

Be open to trying new strategies and platforms. Failure is part of the process—use it as a learning experience to refine your approach.

Follow Christine Göös

LinkedIn: https://www.linkedin.com/in/christinegoos/

Website: https://www.christinegoos.com/

House of content podcast: https://podcasts.apple.com/us/podcast/house-of-content/id1681192360

Follow Funky Marketing:

Website: funkymarketing.net

LinkedIn: Funky Marketing

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@funky_marketing

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

InfluencerMarketing #SocialCommerce #BrandStorytelling #MarketingStrategy #Podcast #FunkyMarketing #AIinMarketing #SocialMediaTrends #B2BMarketing #ContentCreation

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🎙️ Welcome to the Funky Marketing Podcast!

In this episode, I sit down with Charlie de Thibault, a seasoned revenue strategist with experience in managing budgets exceeding $100 million across various industries, including tech, automotive, and finance. We dive deep into data-driven marketing, attribution models, and how companies can optimize sales and marketing efforts for long-consideration products.

Charlie shares his insights on how brands can leverage data for marketing optimization, how to align marketing and sales goals, and why outdated outbound strategies need to be reconsidered in today’s buyer journey. We also cover the shift in buyer behavior and how companies should adjust their strategies to thrive in the modern B2B world.

💡 Actionable Steps from This Episode:

• Leverage Data for Better Decision Making: Analyze the data to understand buyer intent and improve marketing performance.

• Focus on Brand Over Outbound: Invest in building brand loyalty rather than relying solely on outbound sales strategies.

• Update Your Attribution Models: Implement self-reported attribution to get closer to the truth of what drives revenue.

• Optimize for Long-Consideration Products: Adjust your funnel and measurement strategies to better fit long sales cycles.

• Use CRM Data to Prioritize Leads: Combine CRM data with probabilistic models to predict conversion rates more accurately.

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@funky_marketing

Important Links:

👉 Charlie de Thibault’s LinkedIn: https://www.linkedin.com/in/charliedethibault

👉 This is the video Charlie did to handle self attribution free text box https://www.linkedin.com/feed/update/urn:li:activity:7059088668828786688/

👉 Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

👉 Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

DataDrivenMarketing #SalesAttribution #MarketingStrategy #B2BMarketing #FunkyMarketing #SelfReportedAttribution #RevenueGrowth #CharlieDeThibault #SalesOptimization #LeadPrioritization

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🎙️ Welcome to the Funky Marketing Podcast!

In this episode, I sit down with Sam O’Brien from Dealfront to explore how companies can harness the power of sales intelligence. We talk about leveraging tools like Dealfront and Leadfeeder, balancing short-term wins with long-term growth strategies, and the importance of GDPR compliance when expanding into regulated markets like Europe.

Check out Dealfront & Leadfeeder using this link: https://leadfeeder.partnerlinks.io/funkymarketingpod

Sam breaks down actionable strategies, including using intent data to target high-conversion prospects, creating a seamless sales-marketing flywheel, and personalizing outreach for better results. These are must-know tactics for B2B marketers looking to enhance their impact and drive growth.

💡 Actionable Steps from this Episode:

• Leverage Intent Data for High-Intent Prospects

• Create a Sales-Marketing Flywheel

• Personalize Outreach Using Data Insights

• Balance Short-Term Wins with Long-Term Brand Building

• Ensure GDPR Compliance for International Expansion

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@funky_marketing

Important Links:

👉 Dealfront & Leadfeeder: https://leadfeeder.partnerlinks.io/funkymarketingpod

👉 Connect with Sam O’Brien on LinkedIn: https://www.linkedin.com/in/samobrien

👉 Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

👉 Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

SalesIntelligence #MarketingStrategy #LeadGeneration #FunkyMarketing #B2BMarketing #IntentData #SalesAndMarketingAlignment #PersonalizedOutreach #GDPRCompliance #SamOBrien #Dealfront #FunkyMarketingPodcast #Leadfeeder #B2BSaaS

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In the latest episode of the Funky Marketing Podcast, I had the pleasure of sitting down with Roman from Grouts Online, a true expert in B2B SaaS marketing. We dove deep into the nitty-gritty of paid search and social strategies, and let me tell you, there are some game-changing insights you won't want to miss.

💡 Key Takeaways:

Paid Search vs. Paid Social: Understand the strengths and limitations of each. Paid search can give you quick wins, especially in less competitive spaces, while paid social is more of a slow burn, gradually building awareness and trust over time.

Setting Up for Success: Start with a solid foundation—know your audience, refine your targeting, and never underestimate the power of a well-crafted landing page.

Creative Content: In today’s crowded digital landscape, your ads need to stand out. We talked about the power of memes, thought leadership ads, and why your creatives should feel organic and engaging.

LinkedIn Ads on a Budget: Whether you're working with under 5k or have more to spend, the approach needs to be strategic. Retargeting, audience insights, and experimenting with content are key to maximizing ROI.

Self-Reported Attribution: Don’t just rely on the numbers—get the qualitative data too. It’s crucial for understanding how your marketing efforts are truly impacting your audience.

Useful links:

Roman's LinkedIn: https://www.linkedin.com/in/roman-krs/

Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

B2BMarketing #SaaSMarketing #PaidSearch #PaidSocial #DigitalMarketing #LinkedInAds #MarketingStrategy #GrowthHacking

BusinessGrowth #FunkyMarketing

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Today, I had the pleasure of speaking with Adam Kirch, a seasoned messaging strategist and B2B conversion copywriter.

Adam is not just any copywriter; he's a B2B SaaS copywriter and messaging strategist who has mastered the art of turning vague homepage messaging into clear, compelling, and conversion-driven narratives.

He’s helped fast-growing startups like Helios.io, Raft.io, and neptune.ai transform their web presence, leading to impressive results—think 80% conversion lifts and 56% more qualified leads.

He shared some invaluable insights on how SaaS companies can elevate their messaging to stand out in crowded markets.

Key Takeaways:

Customer-Centric Messaging:

Many companies make the mistake of crafting messages too close to their own perspective, rather than their customers'. Adam emphasized the importance of truly understanding your customers—know what they value and why they choose your product over competitors. Your homepage messaging should reflect this deep understanding, not just generic benefits like "faster" or "easier."

The Importance of Differentiation:

In competitive SaaS markets, differentiation is key. Adam pointed out that many SaaS homepages look the same because they all try to meet customer expectations in the same way. However, it's crucial to highlight what makes your product unique as early as possible on the homepage to capture attention and stand out.

Structuring the Homepage:

Adam recommends using a messaging hierarchy that presents information in the order customers need to hear it. This means leading with differentiation and addressing the customer's main concerns upfront. Avoid cramming the page with unnecessary information; instead, focus on building trust and clearly communicating your value proposition.

Testing and Iteration:

Validate your messaging with your target audience using tools like Winter or Usertesting.com. Adam shared a cautionary tale of a company that saw a 90% drop in conversions after redoing their homepage messaging without customer input. Regularly iterate on your homepage based on customer feedback and performance metrics.

Action Steps:

Talk to Your Customers: Gather direct feedback to understand their pain points and what they value most about your product.

Refine Your Homepage: Ensure your homepage clearly differentiates your product and aligns with customer expectations.

Test Your Messaging: Use tools and customer feedback to validate and refine your messaging continuously.

Adam's insights remind us that effective messaging isn't just about what we want to say—it's about what our customers need to hear. Let's get closer to our customers and let their voices guide our messaging strategies.

Useful links

Adam's Linkedin: https://www.linkedin.com/in/adam-kirsch/

Adam's website: https://adamkirsch.co/

Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

SaaS #B2BMarketing #Copywriting #HomepageDesign

CustomerExperience #MarketingStrategy #ProductDifferentiation

SaaSTips #B2BContent #ConversionOptimization #MarketingPodcast

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In this episode of the Funky Marketing Podcast, I had an insightful conversation with Shiv Narayan, the CEO of How to SaaS. Shiv shared valuable lessons from his extensive experience in guiding private equity investors and CEOs in scaling SaaS companies, with a special focus on post-acquisition marketing strategies. Here are some key takeaways and recommended actions from our discussion:

Key Insights:

Post-Acquisition Marketing: Shiv emphasized the importance of foundational elements in post-acquisition marketing, such as getting TAM and segmentation right, ensuring strong product marketing, and having the necessary sales enablement resources in place.

Value Creation: Investors acquiring companies aim to uncover value creation levers. Shiv discussed the crucial role of a strong marketing strategy in enhancing enterprise value post-acquisition.

The First 100 Days: The first quarter after an acquisition is pivotal. Shiv outlined the critical steps companies should take in this period, including getting data in order, reallocating budgets, and ensuring the right team is in place.

Understanding Core Business: Shiv advised companies, especially those transitioning from services to products, to clearly define their core business and expand into adjacencies that complement their strengths.

Diversified Go-to-Market Strategy: Shiv discussed the importance of a diversified go-to-market strategy, leveraging channels like LinkedIn for thought leadership but relying on strong partnerships and direct relationships for business growth.

Recommended Actions:

Focus on Fundamentals: Whether you're a newly acquired company or preparing for acquisition, ensure that your foundational marketing elements are robust.

Prioritize the First 100 Days: Post-acquisition, focus on getting your data in order, setting up actionable steps based on data insights, and ensuring the right team and budget are in place.

Understand and Define Core Business: Before expanding into new areas, make sure your core business is well-defined and optimized for growth.

Leverage Multiple Channels: Use LinkedIn for thought leadership and awareness, but don't rely solely on it. Build direct relationships and partnerships that align with your business objectives.

Useful links:

Shiv Narayan LinkedIn: https://www.linkedin.com/in/shivnarayan/How to SaaS: https://howtosaas.com/Exit ready marketing: https://www.amazon.com/Exit-Ready-Marketing-Framework-Maximize-Valuation/dp/1544546106Post-acquisition marketing: https://www.amazon.com/Post-Acquisition-Marketing-Create-Enterprise-Value/dp/1544519974Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

SaaS #Marketing #PostAcquisition #DataIntegration #ContentStrategy #Leadership #Podcast

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In this episode of the Funky Marketing Podcast, I had an enlightening conversation with Peter Caputa, the CEO of Databox. Peter shared invaluable insights from his extensive experience in scaling SaaS companies, including his journey from bootstrapping Databox to achieving significant revenue growth. Here are some key takeaways and recommended actions from our discussion:

Key Insights:

• Bootstrapping vs. Venture Capital: Peter highlighted the benefits and challenges of bootstrapping Databox, emphasizing its freedom and flexibility compared to the fast-paced, high-pressure environment of venture capital-backed growth.

• Three Types of Agencies: Peter outlined three distinct approaches he sees among marketing agencies:

Check-the-Box Reporting: Agencies that do minimal reporting, often trying to make the process seem more complex than it is.

Client-Partner Agencies: Agencies that integrate deeply with their clients, ensuring campaigns generate ROI by connecting various data points (advertising, sales, finance) for comprehensive insights.

Strategic Agencies: Highly sophisticated firms acting as strategic partners, helping clients make sense of their data, compare performance, and connect business goals to actionable strategies.

• Evolution of Inbound and Content Marketing: The landscape has shifted dramatically. Inbound marketing now requires more sophisticated, multi-channel strategies. Simply publishing educational content is no longer enough. Successful strategies involve creating demand, telling compelling stories, and engaging with audiences across different platforms.

Importance of Data Integration: Peter stressed the need for businesses to consolidate their data into a single platform to enable better decision-making and leverage AI for performance insights.

• Empowering Teams with Data: Empowering team members with access to performance data is crucial for driving informed decisions and improving overall company performance.

Recommended Actions:

1. Consider Bootstrapping: If you’re starting a SaaS company, weigh the pros and cons of bootstrapping versus seeking venture capital. Bootstrapping can offer more control and less pressure to scale rapidly.

Identify Your Agency Type: Reflect on which of the three agency approaches your business aligns with and strive towards a more strategic partnership model with your clients.

1. Innovate Your Content Strategy: Move beyond traditional SEO. Focus on creating high-quality, multi-channel content that includes data-driven insights and engages your audience through various formats and platforms.

2. Integrate Your Data: Ensure all your business data is pulled into a single platform. This will not only help in making better decisions but also in leveraging AI to uncover insights that might be missed manually.

3. Empower Your Team: Make performance data accessible to your team members. Educate them on how different metrics impact the business to foster a culture of informed decision-making.

Useful links:

Peter Caputa LinkedIn: https://www.linkedin.com/in/pc4media/

Databox: https://databox.com/

Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

• Website: https://www.funkymarketing.net/funky-marketing-show/

• Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

• Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

• YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

SaaS #Marketing #Bootstrapping #DataIntegration #ContentStrategy #Leadership #Podcast

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In the latest episode of the Funky Marketing Podcast, I tackled some of the most pressing questions I get from you all. Here's a quick rundown of the key insights we covered:

1. Demand Creation vs. Demand Capture: A Balanced Approach

2. Demand Creation involves generating awareness and interest among potential customers who aren't actively looking for your product. It's about planting seeds for future opportunities.

3. Demand Capture focuses on converting interest into action from those already in the market to buy. Think PPC, SEO, and retargeting ads.

4. Why Balance is Key: Companies that only focus on demand capture miss out on 95% of potential customers who aren't yet in the market but could be in the future.

5. Building Relationships with Your CFO

6. Aligning marketing goals with financial objectives ensures you get the necessary budget and support.

7. Regular communication helps the finance team understand the long-term value of your strategies, not just short-term gains.

8. Strong relationships mean your CFO can advocate for your marketing budget, understanding the value of your strategies.

9. Importance of Small, Agile Marketing Teams

10. Speed and Flexibility: Smaller teams can pivot quickly and adapt to market changes without bureaucracy.

11. Efficiency and Innovation: Smaller teams often find creative solutions, maximizing resources to deliver impactful campaigns.

12. Alignment and Focus: Easier to ensure everyone is aligned with the same goals, leading to more cohesive and focused efforts.

13. Effective Metrics Beyond MQLs and Demo Requests

14. Cost Per Opportunity (CPO): Measures the efficiency of marketing spend.

15. Customer Acquisition Cost (CAC): Total cost of acquiring a new customer, including marketing and sales expenses.

16. Pipeline Velocity: Tracks the speed at which leads move through the sales funnel, indicating sales process efficiency.

17. Engagement Metrics: Time spent engaging with content, social media interactions, and email behavior.

18. Brand Awareness: Social listening tools and self-reported attribution questions in forms.

I hope these insights help you in your marketing journey! Feel free to share your thoughts and ask any questions. Let’s keep the conversation going. 🎙️

Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

• Website: https://www.funkymarketing.net/funky-marketing-show/

• Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

• Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

• YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Marketing #Podcast #DemandGeneration #DemandCapture #CFO #MarketingMetrics #SmallTeams #BusinessDevelopment #FunkyMarketing

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In our latest Funky Marketing Podcast episode, I had the pleasure of hosting Andi Jarvis, Strategy Director at Eximo Marketing and the Strategy Sessions podcast host. Andi shared incredible insights on how customer feedback can revolutionize your marketing strategy.

Actionable Tips:

1. Conduct Regular Customer Conversations:

Schedule regular calls or meetings with your customers to discuss their experiences and gather feedback. Focus on understanding their problems, not just their desires. Ask questions like, "What challenges are you facing?" rather than "What do you want?"

1. Differentiate Between Strategy and Tactics:

Clearly define your business goals and target audience (strategy).

Develop specific actions to reach these goals (tactics), ensuring they align with your overall strategy. Regularly review and adjust your tactics to stay on course.

1. Master the Fundamentals:

Ensure your basic processes and systems are solid. This includes having clear messaging, a user-friendly website, and reliable customer service.

Regularly revisit and refine these fundamentals to avoid long-term issues.

1. Engage Directly with Customers:

Don’t rely solely on focus groups or third-party research. Engage directly with your customers through surveys, interviews, and feedback forms.

Use complaints as opportunities to learn and improve your products or services.

1. Maintain Brand Consistency:

Keep your brand identity consistent across all platforms and interactions. This includes visual elements, tone of voice, and customer service.

Regularly communicate your brand values and mission to all employees to ensure a unified representation.

1. Test and Learn:

Use small-scale tests to gather data and insights before committing to large-scale campaigns. Experiment with different markets or customer segments to identify new opportunities.

1. Prioritize Customer Experience:

Ensure every interaction with your brand leaves a positive impression. This can be through timely responses, helpful support, or personalized experiences. Regularly review customer touchpoints and make improvements based on feedback.

1. Focus on Solving Customer Problems:

Create content and solutions that address specific customer pain points at different stages of their journey. Move beyond just providing information—aim to guide customers towards the next step in their decision-making process.

1. Balance Performance and Brand Marketing:

Invest in both performance marketing (short-term sales) and brand marketing (long-term brand building). Aim for a balance, such as the 60/40 rule (60% brand, 40% performance), but adjust based on your industry and goals.

1. Stay Nimble and Adapt:

Be prepared to adjust your strategy based on new data and market changes.

Encourage a culture of flexibility and continuous improvement within your team.

Tune In Now! This episode is packed with practical advice and real-world examples that can help you fine-tune your marketing strategy. Don't miss out on Andi's expert insights!

Important links:

https://eximomarketingstrategy.com/podcast/

http://www.linkedin.com/in/andijarvis

https://www.instagram.com/jarvisandi

https://www.linkedin.com/in/zivkovicnemanja/

CustomerFeedback #MarketingStrategy #BrandConsistency #B2BMarketing #StrategyVsTactics #Fundamentals #MarketResearch

BrandBuilding #CustomerExperience #MarketingInsights #PodcastEpisode

MarketingFundamentals #CustomerEngagement #BusinessGrowth #MarketingTips

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As a B2B marketer, you know that content is the cornerstone of your strategy - it helps build awareness, establish your brand, and drive sales. However, simply creating content is not enough. Execution is where many B2B companies fall short.I dove deep into the most common reasons why B2B content marketing fails and share practical strategies to overcome these challenges.Lack of a clear content strategy is a major pitfall. Without a roadmap, defined goals, and measurable metrics, your content creation becomes inconsistent and misaligned with your business objectives. This leads to missed opportunities and unmeasurable results.The complexity of B2B marketing also poses a significant hurdle. Before you even start creating content, you need to have your company narrative, messaging, and overall content strategy nailed down. Only then can you optimize your content for search, social platforms, and your target audience.Resource constraints, including time, skills, and funding, can severely hinder your B2B content marketing efforts. The key is to start small, measure results, and then invest further as you see what's working.Misaligned expectations around quick wins and a lack of patience for long-term content marketing strategies often lead to frustration and abandonment of efforts. Content marketing requires consistent, ongoing effort and investment to see significant results.Poor content quality due to lack of research, unclear messaging, and ineffective formats can prevent audience engagement and conversion. Ensuring your content provides value, speaks directly to your buyers' needs, and is delivered in an engaging way is crucial.Insufficient promotion and distribution of your content is a common mistake, leading to low visibility and impact. Leverage social media, email marketing, SEO, and other channels to get your content in front of the right people.Lastly, adapting to industry trends, platform changes, and evolving audience behaviors is key to staying ahead of the curve in B2B content marketing. Continuously monitor and adjust your strategies to keep up with the ever-changing landscape.By addressing these common pitfalls and implementing the strategies shared in this episode, you can set your B2B content marketing efforts up for long-term success. Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.- Website: https://www.funkymarketing.net/funky-marketing-show/- Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4- Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M- YouTube: https://www.youtube.com/@funky_marketingGive us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/#Innovation #BusinessStrategy #Podcast #MarketingInsights #B2BSaaS #b2b #contentmarketing #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing

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I'm thrilled to announce that Eric Melchor, Founder of B2B PodPros and host of the Innovators Can Laugh podcast, will be joining me as a guest on my upcoming podcast episode. With an extensive background in B2B podcast advertising and a passion for helping SaaS companies drive high-quality leads, Eric brings a wealth of knowledge and experience to our discussion.

In this ehis episode we discussed strategies for influencer marketing, podcast monetization, measuring advertising effectiveness, and building an engaged community of podcasters.

Key Actionable Tips:

• Leverage podcast guests to share your content with their audiences for additional reach.

• Craft targeted ads based on real customer reviews and region/use cases for maximum relevance.

• Track specific metrics like landing page views and direct/indirect traffic increases to measure campaign success.

• Provide easy-to-use assets for guests and clear guidelines on promoting your brand authentically.

• Build a community of podcasters for collaboration, support and introducing brands to new opportunities beyond ads.

• Authentically engage your target audience through fun, conversational hosting to develop loyal listeners.

• Pair with international guests to reach new markets and leverage multiple profiles/platforms for content distribution.

• Continuously promote your podcast and keep content fresh as discovery strategies like YouTube evolve.

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/

Connect with Nemanja on LinkedIn:

Check out B2B PodPros: https://www.b2bpodpros.com/

Check out Innovators can laugh podcast: https://open.spotify.com/show/0ZXzeo1RHctc7DhMVzLwsR?utm_source=ICL+Spotify

Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

• Website: https://www.funkymarketing.net/funky-marketing-show/

• Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

• Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

• YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Innovation #BusinessStrategy #Podcast #MarketingInsights #B2BSaaS #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing

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The vacation is over! Welcome to another season of the Funky Marketing podcast. In this episode, I'm reminding you of the history and purpose of the Funky Marketing Podcast.

The initial episodes aimed at establishing authority in B2B marketing and helped me transition from B2C to B2B marketing. It helped me build trust and reputation in the US market.

I'm sharing with you what kind of work I did in the last few months, including moving and real estate companies.

I shared a few things that bother me, like the importance of understanding the buyer’s journey and customer interaction, along with challenges in tech and SaaS companies regarding marketing ego and lack of customer understanding.

Things haven't changed in marketing since the 1950s, but how customers buy has. So I explained the traditional 4Ps of marketing: Product, Price, Place, Promotion, and the addition of two more Ps: People and Presentation.

Emphasis on customer experience and its impact on marketing success should be at the core of everything B2B companies do.

It's essential to have a holistic marketing approach: combining organic, social, advertising, referrals, partnerships, and events. Build relationships and trust with customers, and conduct continuous customer and market research.

I talked about the plans for the podcast's future episodes and focus on B2B marketing, including the introduction of new content types for my LinkedIn, like LinkedIn newsletters and vertical videos that emphasize actionable tips.

Timestamps for this episode:

00:00 Introduction

02:00 Podcast Background

05:00 Nemanja's Experience and Expertise

10:00 B2B Marketing Challenges

15:00 Core Marketing Principles

20:00 Marketing Strategy and Execution

25:00 Funky Marketing Podcast Updates

30:00 Conclusion

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing

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In today's world, where the digital landscape is constantly evolving, having a focused strategy on LinkedIn and account-based marketing (ABM) is not just an option but a necessity for B2B companies. I recently had a deep dive into these subjects with Tomasz Maciejewski, an expert in the field, and the insights gleaned from our conversation were nothing short of transformative.

Here are some key takeaways from our chat:

• Simplified ABM Frameworks: The essence of ABM lies in its simplicity and directness. By focusing on a select list of accounts and tailoring your marketing efforts to these, you can drive more meaningful engagements and, ultimately, sales.

• B2B Growth and List Experiments: Experimentation is at the heart of growth. Whether it's trying out new LinkedIn strategies or tweaking your ABM approach, the key is to iterate and find what resonates with your target accounts.

• The Power of Networking Events: Both online and offline networking events offer invaluable opportunities to connect with potential clients and partners. The personal touch these events provide can significantly amplify your ABM efforts.

• Content Creation and Distribution: Leveraging content to establish thought leadership and engage with your targeted accounts on LinkedIn can significantly influence their perception and decision-making process.

The dialogue also underscored the importance of creating and nurturing relationships, whether through LinkedIn, content marketing, or face-to-face at events. The digital nomad lifestyle Tomasz and I both embrace has shown us the power of global connections and the magic of being able to run a successful business from anywhere in the world.

Timestamps:

0:00 Intro

0:14 Boosting B2B sales through LinkedIn and ABM

3:25 Networking events, marketing strategies, and personal growth

8:11 Marketing strategies and tactics for small businesses

14:03 ABM strategies and networking at a conference.

18:08 Simplifying sales strategies and targeting clients.

24:12 Targeting specific industries for podcast success

29:58 Marketing strategies and client relationships

34:43 Podcasting, sales, and building relationships

40:58 Podcasting, networking, and personal branding

50:28 Marketing strategies and language targeting

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

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Are you tired of the same old debates about in-house vs. consultant speakers at conferences? Dive into our latest podcast episode where we break down this hot topic, and explore what's on the horizon for marketing with insights from industry pros Ashley Fosse and Mark Evans.

In this episode, you'll uncover:

• The ongoing debate: In-house marketers vs. consultants – who really brings more value to events?

• Insider insights: From the lifecycle marketing head at Atlassian and a strategic advisor for B2B SaaS companies.

• Future of marketing: How AI and personal branding on LinkedIn are shaping the landscape.

• Real talk: The truth about selling at conferences and why everyone's doing it – yes, even in-house marketers.

• The power of execution: Why actual results trump theoretical knowledge every time.

Ashley and Mark share their firsthand experiences, debunking myths and revealing how conferences can be more than just a sales pitch. From interactive panels to rethinking networking, this episode is packed with actionable insights.

🌟 Key takeaways include:

• The importance of authenticity and real-world application in presentations.

• How to leverage AI without losing the human touch.

• The evolving role of conferences in building genuine connections and fostering community.

This isn't just another marketing discussion; it's a roadmap to navigating the shifting sands of the industry with grace and strategy. Whether you're organizing events or looking to elevate your marketing game, there's something in here for you.

Connect with Ashley: https://www.linkedin.com/in/ashleyfaus/

Connect with Mark: https://www.linkedin.com/in/markev/

Timestamps:

00:00 Intro

0:14 Event organizers inviting in-house vs. consultant marketers to speak

1:37 Marketing and sales tactics at conferences

5:56 Perception of sales pitches in conference talks

9:22 Conference sponsorships and speaker credibility

10:50 Marketing strategy and execution insights

18:50 Improving conferences with interactive panels and intentional networking

20:37 Event networking and matching goals

28:00 Organizing a conference with a unique format

29:37 Event size and attendee demographics

34:35 Marketing trends, AI, and personal connection

41:40 Marketing trends in 2024, focusing on storytelling and personal connections.

43:38 B2B marketing strategies and conference attendance

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

--- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

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Ever wondered how original research can transform your content marketing strategy and boost your brand's authority? 🚀 In our latest podcast episode with Becky Lawler, we dive deep into leveraging research for impactful marketing.

Here's why you can't afford to miss this episode:

Discover how top companies like Adobe and IBM use original research to stand out.

Learn the secrets to generating authority and leads through insightful data.

Becky shares a case study where research doubled a company's investment value.

Becky Lawlor is the Founder and Chief Research & Content Officer at RedPoint.

She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results she has helped clients achieve with original research include:

2-3X more leads than previous campaigns

2.5 million readers reached

80+ media mentions

10+ long-form editorials

$255,000 worth of free media and advertising

What she has found is that no other type of content achieves more marketing performance than original research-based content.

Key takeaways include:

The power of research in content marketing for B2B tech companies.

Strategies to choose compelling research topics that resonate with your audience.

Practical tips for conducting research with limited resources.

Connect with Becky:

https://www.linkedin.com/in/beckylawlor/

https://redpointcontent.com/

Timestamps:

0:00 Intro

0:14 Using original research in content marketing

1:12 Leveraging original research for brand authority and thought leadership

6:09 Conducting market research for thought leadership

12:15 Using original research to create valuable content

16:08 Survey design and audience sourcing

21:57 Survey design and research goals

29:02 Market research and content strategy

34:45 Survey research and data analysis

39:18 Building client relationships through LinkedIn and content marketing

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://ratethispodcast.com/funkymarketingshow/

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

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Ever wondered why some brands are just irresistible? Why we're drawn to them without even realizing?

Nemanja was a guest on Cedric Royer's podcast Revenue Strategy Podcast to uncover the essential elements of building a powerhouse brand, optimising your marketing efforts, and driving sustainable growth.

We dive deep into the transformation from lead generation to demand generation—a seismic shift that's redefining how B2B brands engage and captivate. It's not just about capturing attention; it's about creating a gravitational pull.

Here's what you'll discover:

• The pivotal shift from transactional to relational dynamics in customer engagement.

• Insightful strategies to harness the power of demand generation, reducing costs and enhancing effectiveness.

• Real-world examples and data-driven insights that showcase the monumental impact of this shift.

• Practical takeaways to apply these insights to your brand's strategy.

Key Takeaways:

• Shifting Focus: Moving from quantity to quality in lead generation.

• Customer Centricity: Building a buying journey that's as seamless as it is engaging.

• Strategic Insights: Leveraging real conversations and data to refine your approach.

We talked about growth loops, improved collaboration between sales and marketing, creating a content strategy, and much more.

Timestamps:

0:00 Marketing and sales alignment

3:50 B2B tech marketing and sales strategies

9:04 Aligning sales and marketing strategies for demand generation

13:26 Using podcasts for account-based marketing

18:15 Growth loops and user-generated content

23:57 Using LinkedIn for company branding and content creation

28:48 Leveraging LinkedIn for B2B marketing and sales

Contact Cedric on cedric@jump.foundation

Sign up for his Newsletter: https://www.jump.foundation/newsletter

Follow Cedric on Linkedin: www.linkedin.com/in/cedricroyer

Find the original episode here:

Youtube https://youtu.be/LoyYaxsPrzY

Spotify: https://open.spotify.com/episode/4om9Szx1L5NgMDyxknHmxt?si=0ceaf2a164204855

Apple: https://podcasts.apple.com/ie/podcast/the-revenue-strategy-podcast/id1625591364?i=1000646323976

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://ratethispodcast.com/funkymarketingshow/

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

--- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

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Just wrapped up an incredible podcast episode with Ben Kazinik, and I'm buzzing with insights to share!

This conversation ventured into the realms of SEO, social media, content marketing, and the fascinating interplay between them.

Ben is an experienced well-rounded marketing manager. He grew a B2C home decor company to over $1M in annual revenue. He worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates.

He has created and managed blogs, affiliate programs, referral programs, influencers, cold email outreach and social media. He has a deep passion for CRO, A/B testing and UI/UX.

Ever find yourself pondering the heavyweight match between SEO and social media? Which should lead your digital strategy?

Ben brought a wealth of knowledge, discussing how blending expert matchmaking with strategic content creation can revolutionize how we approach marketing.

Imagine a world where finding the right marketing talent is as easy as swiping right on a dating app—this is the future Ben envisions with Maple, a platform connecting brands with marketing mavens.

We delved into real-world examples, showcasing how companies like ClickUp are empowering experts to elevate their brands and the remarkable impact of strategic content on LinkedIn.

For anyone navigating the complex digital marketing landscape, this episode is a goldmine of actionable strategies and innovative insights. Whether you're a seasoned marketer or just getting your feet wet, there's something in here for you.

Curious? Dive into the full episode to turbocharge your marketing strategies. Don't forget to subscribe and join the conversation. Your next big idea might just be a play button away!

Connect with Ben:

LinkedIn: https://www.linkedin.com/in/ben-kazinik/

Timestamps:

0:00 Intro

0:14 Social media vs SEO strategies for content creators

2:50 Content marketing and expert matching platform

7:24 Empowering subject matter experts for brand promotion

8:45 Leveraging LinkedIn for business growth

14:47 LinkedIn content strategy and personal branding

20:44 Marketing, content, and SEO strategies

24:20 AI's impact on content creation and marketing strategies

33:03 B2B marketing strategies and SEO effectiveness

34:32 Marketing strategies and avoiding burnout

38:47 Work-life balance and creativity.

45:08 Mentorship, community building, and partnerships for business growth

50:06 Marriage advice, community-building, and overcoming fear of vulnerability

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://ratethispodcast.com/funkymarketingshow/

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

--- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

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Ever wondered what it takes to excel in the B2B marketing and sales arena? My latest podcast episode featuring the insightful Tamara Kitic Yarovoy is a goldmine of strategies, tips, and real-world examples that will transform the way you approach marketing and sales in your business.

Tamara has spent the last 13 years sharpening her marketing knowledge and the last 7 years driving revenue for high-growth B2B SaaS organizations. She has also been leading demand teams at Vena Solutions and Meltwater.

She uses her hands-on experience with strategic planning to create persuasive, data-driven go-to-market strategies designed to build brands, generate pipeline, drive growth, and create loyalty. She also enjoys collaborating with sales, bridging marketing and sales alignment and often people wonder if her career started in sales.

She specialized in Go-to-Market Strategy, Digital and Global Marketing, Account Based Marketing, Demand Generation and User Acquisition.

She lives in San Diego with her family and she's a mom to a wonderful girl. She also enjoy cooking, spending time outside and she's currently obsessed with her garden; an apple tree, a lemon tree, and heirloom tomatoes to be exact.

Here’s what you’ll learn from this episode:

• The Journey from Volleyball to B2B Marketing Maven: Tamara shares her fascinating transition from an athlete to a marketing leader, highlighting the skills and mindset that propelled her success.

• Aligning Marketing with Revenue: Discover how staying close to revenue can revolutionize your marketing strategies, focusing on outcomes over outputs.

• Mastering Go-to-Market Strategies: Unpack the evolution of go-to-market approaches in the B2B space and learn how to adapt and thrive in today's dynamic environment.

• Leveraging Culture for Growth: Understand the critical role of company culture in driving fast, effective decision-making and fostering a high-growth environment.

• Sales and Marketing Alignment: Get actionable insights on bridging the gap between sales and marketing, ensuring that your teams are working in tandem to achieve common goals.

Whether you're a marketing professional, a sales leader, or a business owner, this episode is packed with valuable insights that will help you elevate your strategies, optimize your processes, and drive significant growth for your business.

Timestamps:

0:00 Marketing career path and growth

4:04 Job search strategies and company analysis

12:55 Go-to-market strategies in B2B marketing

21:53 Marketing operations, processes, and resources

29:40 Aligning marketing and sales teams for maximum revenue

33:47 Aligning marketing and sales teams for revenue growth

40:10 Marketing and sales alignment

48:53 Marketing and sales alignment for growth

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://ratethispodcast.com/funkymarketingshow/

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

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In the latest episode of the Funky Marketing Show, I had the privilege of welcoming back Scott Marker for a riveting discussion that delves deep into the heart of B2B marketing, sales strategies, and the pivotal role of customer-centric approaches in driving sustainable growth.

This episode is packed with actionable insights, data-driven strategies, and real-world examples that promise immense value for listeners keen on elevating their marketing and sales efforts.

Scott is a Founder of MCA², B2B Sales and Marketing Growth Consultant, Trainer & Speaker, and 2x Author.

Here's a glimpse of what you'll discover:

• The shift towards customer-centricity in sales and marketing strategies.

• The impact of AI and referral partners in modern business ecosystems.

• Practical advice on building a culture of success that prioritizes customer satisfaction and long-term relationships.

By tuning in, you'll gain a comprehensive understanding of how to leverage these strategies to not only meet but exceed your revenue goals while fostering meaningful connections with your customers.

Connect with Scott:

LinkedIn: https://www.linkedin.com/in/scottmarker1/

BROKEN: How To Fix B2B Sales, Drive Profitable Growth & Win: https://www.amazon.com/BROKEN-Sales-Drive-Profitable-Growth-ebook/dp/B0BVGV9B9R

Timestamps:

0:00 Intro

0:15 Revenue obsession in B2B companies

6:42 Customer-centric approach to business success

12:59 Improving marketing and sales alignment

19:10 Improving marketing and sales collaboration

24:07 Marketing successes and strategies

29:24 Referrals and partnerships for business growth

34:03 Referral partners and their importance in business

38:32 Leveraging referral partnerships for business growth

42:35 Using chat and AI for marketing and sales

48:56 Sales strategies and AI implementation

55:19 Marketing strategies and growth loops

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://ratethispodcast.com/funkymarketingshow/

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

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In today's fast-paced world, the power of community and innovative solutions are revolutionizing the way we approach growth and customer engagement.

My guest is Pedro Gutiérrez, CEO & Co-Founder of .Avify. Avify is the number 1 Omnichannel Inventory Manager in LatAm, allowing SMBs to centralize every single order coming from channels like Ecommerce, Marketplace, Brick & Mortar, WhatsApp, and other approaches like wholesale, consignment, and distributors. Avify centralizes all the orders, automating deliveries, payments, invoicing, and tracking inventory in multiple locations.

Pedro's journey, from his early days in a software agency to pioneering conversational commerce and beyond, is a testament to the transformative power of understanding and leveraging community dynamics.

Pedro's story is not just about the technicalities of omni-channel inventory management or the nuances of social commerce. It's a deeper dive into how genuine connections, relentless customer focus, and a knack for innovation can create a bedrock for sustained growth.

Imagine harnessing the power of community to drive growth, retention, and innovation in your business. From overcoming the challenges of e-commerce in Latin America to creating a vibrant, supportive community that drives product development and customer loyalty, Pedro's insights are a goldmine.

🔑 Key Takeaways:

• The importance of community in building and sustaining business growth.

• Innovative approaches to overcoming e-commerce and inventory management challenges.

• The role of customer engagement and feedback in shaping products and services.

Don't miss out on this treasure trove of insights! Dive into the full episode and join a community of forward-thinkers. You're not just gaining knowledge; you're becoming part of a movement shaping the future of commerce. 💡

Connect with Pedro:

LinkedIn: https://www.linkedin.com/in/peter-gg/

Website: https://www.linkedin.com/in/peter-gg/

Timestamps:

00:00 Intro

0:14 Community growth and retention in e-commerce

7:44 Data-driven marketing strategies and the importance of understanding customer behavior

10:49 Building a community for SMB owners through customer service and networking events

16:00 Leveraging community building for business growth

22:12 Product market fit, cultural differences, and customer interviews

27:19 Customer support setup and scalability

31:53 Automating customer support through assisted bots and personalized interactions

37:13 Finding the right VC investors for a startup

41:24 Scaling a Shopify agency through networking and storytelling

47:06 Growing ecommerce business in Central America and the Caribbean

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://ratethispodcast.com/funkymarketingshow/

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

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Ever wondered what really prevents companies from achieving success, especially in the tech and SaaS sectors? 🤔💡

This episode with Gina Balarin is a masterclass on cutting through the noise with authentic communication, leadership, and marketing that resonates. We dive into how leaders can use words and body language to influence and inspire, highlighting the importance of authenticity in today's business world.

Gina shares invaluable insights on empowering employees, fostering customer-centric cultures, and the power of storytelling in marketing. It's a deep dive into how we can all be more genuine, impactful, and ultimately, successful.

Why should you listen? Because this isn't just about business growth; it's about shaping a world where companies communicate and lead with integrity. 🚀✨

Here are some outcomes:

• Understanding the Power of Authentic Communication: Discover how genuine words and body language can significantly influence and inspire teams, fostering a culture of trust and innovation.

• Leadership through Authenticity: Learn how leaders can embody their true selves to empower their employees and create a customer-centric culture, enhancing loyalty and engagement.

• The Role of Storytelling in Marketing: Uncover the secrets to crafting compelling stories that resonate with your audience, driving engagement and loyalty by connecting on a human level.

• Enhancing Employee Satisfaction and Productivity: Insights into how a positive work environment that values authenticity and clear communication can lead to higher employee satisfaction and, consequently, increased productivity.

• Strategies for Personal and Professional Growth: Practical advice on embracing your unique identity and leveraging it in leadership and marketing, paving the way for personal and professional development.

• Navigating the Challenges of Leadership: Tips on overcoming common obstacles leaders face, such as communicating effectively with introverted team members or managing public speaking anxieties.

• Building a Supportive Community: Strategies for creating a network or tribe that supports your vision and goals, emphasizing the importance of mutual respect and shared passions.

If you're all about creating meaningful connections and leading with authenticity, this episode is your playbook.

Timestamps:

0:00 Intro

0:15 Leadership, influence, and company success with Gina Ballantine

1:20 Authenticity, leadership, and customer centricity in marketing

8:03 Leadership, culture, and public speaking

12:51 Public speaking and Marvin Gaye's unique national anthem performance

14:04 Storytelling and audience engagement

18:54 Authenticity in social media and leadership

25:01 Empowering employees in regulated industries

30:33 Thought leadership, personal branding, and content creation.

37:52 Thought leadership, marketing, and authenticity.

46:00 Eliminating human suffering at work with Gina

Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

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Imagine unlocking the secrets to skyrocketing your business's growth with insights from one of the brightest minds in marketing. This episode with Chris Rack is your golden ticket. Chris doesn't just share strategies; he reveals the execution blueprint that has turned potential into extraordinary success stories.

Christopher Rack is the CEO of MRP. He has successfully led four sales organizations that experienced 10x growth over a 2-3 year span as an individual contributor, middle manager, and executive leader.

His leadership model is built on a strong foundation of process building, execution, and building winning cultures. The root of those cultures is taking a human-first approach while maintaining accountability and ownership of goals and targets.

In a riveting exploration of aligning strategy with intuition, Chris and I dissect how businesses can navigate the complexities of today's market dynamics. With real-world examples and actionable data, this episode is a treasure trove for anyone looking to refine their go-to-market strategy, embrace the power of storytelling, and forge deeper customer connections.

From the get-go, Chris delves into:

Strategic execution: How precise alignment between strategy and intuition drives success.

Adaptability: The key to evolving go-to-market strategies in a dynamic landscape.

Demand creation: Moving beyond capture to generate real interest.

Storytelling's power: Crafting narratives that foster deep customer connections.

Chris's insights offer a roadmap to not just compete but excel in today's market.

Ready to transform your approach and achieve groundbreaking results? Dive into the full conversation.

Connect with Chris:

LinkedIn: https://www.linkedin.com/in/christopherrack/

MRP Website: https://www.mrpfd.com/

Timestamps:

0:00 Intro

0:14 Marketing and sales strategies with a focus on process vs. intuition

1:34 Go-to-market strategies in a rapidly changing economy

7:14 Marketing strategy and talent gaps

12:55 Marketing challenges in a shifting economic landscape

18:46 Marketing strategies for capturing and creating leads

23:20 Marketing strategies in a post-pandemic world

31:02 Marketing strategies and customer feedback

37:09 Using LinkedIn and podcasts for marketing insights

39:26 The importance of stickiness in subscription-based businesses

44:47 Identifying and nurturing top-performing sales and marketing teams

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://ratethispodcast.com/funkymarketingshow/

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing

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🌟 "Innovation, Strategy, and the Art of Communication" - Dive into my latest podcast episode with the dynamic Philippe Vella! 🚀

Philippe Vella, the co-founder of iytro, connects European startups with part-time CMOs and marketing specialists to deliver full-time results and is a venture partner at First Circle Capital. This VC firm invests in African Fintech.

With over 15 years of experience in marketing, sales, and business development, he has worked in small businesses and large corporations across Australia, the US, the UK, France, and Germany.

Picture this: A conversation that blends the technical finesse of B2B strategies with the creative flair of B2C approaches. That's exactly what we unpacked with Philippe Vella, a mastermind in bridging the gap between complex business solutions and engaging storytelling. 🧩

🔍 Key Takeaways:

The Importance of Storytelling: Discover how narratives shape the B2B landscape, turning products into compelling stories.

Data-Driven Decision Making: Learn how analytics can be your secret weapon for crafting smarter, results-driven marketing strategies.

Personalization and Audience Understanding: Uncover why knowing your audience is crucial for creating impactful content.

This episode is more than just a discussion; it's a repository of actionable insights, examples, and data that can revolutionize your business approach. We delve into the nuances of European startup ecosystems, the challenges of cross-border growth, and the power of cultural understanding in business.

👀 Want to transform your approach to B2B marketing? Looking for a blend of strategy and creativity? This episode is a must-listen!

🎧 Tune in for a journey through marketing insights and strategies. Find links to the episode and subscribe in the comments below!

Connect with Phillipe: https://www.linkedin.com/in/philmvella-the-part-time-cmo/

Timestamps:

0:00 - Intro

0:14 - Marketing and sales strategies in Paris

2:33 - Entrepreneurship, business growth, and digital transformation in Europe

8:11 - Brand importance in AI-driven content explosion

10:21 - Content creation and social selling for B2B SaaS founders

13:34 - LinkedIn, YouTube SEO, and entertaining content

15:24 - Founding a startup and networking

18:00 - Marketing strategy and execution for early-stage businesses

22:46 - Marketing experience and growth in the Balkans

26:20 - Working with clients in the US and Europe

34:17 - Cultural differences in business communication between US and Europe

42:33 - Marketing skills and tactics for b2c and b2b

47:06 - Storytelling for B2B marketing

52:27 - Entrepreneurship, marketing, and community building in Europe

56:55 - Marketing strategies and podcasting informally

Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights

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🚀 Are you ready to skyrocket your LinkedIn impact and drive business growth? Dive into my latest podcast episode with Steve Watt for an enlightening journey into the world of LinkedIn mastery!

In our conversation, we unraveled the evolving landscape of LinkedIn – transforming from a mere professional networking platform to a dynamic marketplace of ideas, influence, and business opportunities. We shared our personal experiences and growth trajectories, highlighting the platform's pivotal role in expanding our professional horizons.

Key Insights:

Profile Optimization: Your LinkedIn profile is your digital handshake. It's not just a resume; it's a narrative of who you are, what you offer, and why it matters. Make it human, authentic, and client-centric.

Content Strategy: It's not just about what you post, but how you engage with others. Sharing insights, commenting thoughtfully, and contributing to the community can significantly enhance your visibility and credibility.

Personal & Professional Balance: Finding the right mix of personal and professional content can be a game-changer. It humanizes your profile and makes you more relatable, building stronger connections.

Employee Advocacy: Empower your team to be brand ambassadors. It’s about making their social presence beneficial for them and the company. When they share their achievements and insights, it reflects positively on your brand.

The Art of Engagement: Engaging with your audience is crucial. It's not about selling; it's about starting conversations, understanding needs, and offering value.

Why Listen?

Discover how to turn your LinkedIn profile into a magnet for opportunities.

Learn practical strategies to engage effectively and grow your network.

Gain insights into leveraging LinkedIn for personal branding and business growth.

Connect with Steve:

LinkedIn: https://www.linkedin.com/in/stevewatt/

Seismic website: https://seismic.com/

Timestamps:

0:00 - Intro

0:14 - LinkedIn marketing and employee advocacy

3:39 - Optimizing LinkedIn profiles for success

9:45 - LinkedIn profile optimization for sales and marketing

15:20 - Balancing personal and professional content on LinkedIn

20:12 - LinkedIn growth and marketing strategies

24:50 - The importance of social selling for B2B firms

29:46 - Building reputation and trust through social media

33:03 - Using social media to accelerate existing deals

38:10 - LinkedIn networking strategies for salespeople

41:48 - Social selling and employer branding strategies

49:53 - Social selling and employee advocacy strategies

58:17 - Marketing strategies and Swiss army knives

ubscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-...

Apple: https://podcasts.apple.com/us/podcast...

Spotify: https://open.spotify.com/show/136A3zx...

YouTube:

/ @funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing

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Unleashing Creative Genius in B2B Tech: Discover How with Wojtek Jezowski!

Diving into the world of B2B tech, many perceive it as a realm of codes and numbers. However, my recent podcast with Wojtek Jezowski, a maestro of creativity and storytelling, shatters this stereotype. Wojtek's journey from aspiring filmmaker to a marketing maven in tech illustrates the transformative power of creativity in a seemingly rigid field.

Why listen to this episode?

Because it's not just about tech; it's about humanizing it. Wojtek masterfully explains how storytelling and creativity bring life to tech solutions, making them relatable and engaging for customers. He shares anecdotes from his experiences, demonstrating how innovative storytelling has redefined marketing strategies in tech businesses.

Key takeaways?

First, the significance of understanding your audience. Wojtek emphasizes the need for genuine customer insights to craft compelling narratives. He also highlights the importance of aligning creativity with strategic marketing objectives, ensuring that even the most imaginative campaigns drive real business results.

But here's the clincher - Wojtek delves into the art of blending emotion with technology. He illustrates how emotional connections in B2B aren't just possible but are essential for impactful marketing. These insights are backed by real-life examples and data, showing the tangible impact of creative storytelling in tech.

👉 If you're in B2B tech, marketing, or just fascinated by the intersection of creativity and technology, this episode is a goldmine. Prepare to be inspired and learn how to transform your tech narratives into compelling stories that resonate!

Timestamps:

0:00 - Intro

0:14 - Creativity and storytelling in B2B tech

6:18 - Marketing strategy and organization size

13:34- Sales and brand strategies in B2B marketing

17:14 - Effective storytelling in advertising

20:58 - Using memes and gifts to understand customers and create effective marketing strategies

28:28 - B2B marketing and sales emotional connections

34:14 - B2B marketing strategies and targeting different audiences

39:03 - Marketing strategies for B2B and B2C companies

44:55 - Measuring success of storytelling videos for B2B tech companies

50:23 - YouTube SEO and content creation for IT companies

Follow Wojtek using these links:

LinkedIn: https://www.linkedin.com/in/jezowski/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

FinancialStrategy #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning

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Are you ready to dive into the transformative world of clean tech and renewable energy? My latest podcast episode with Robert W. Cross is a treasure trove of insights that could redefine how you view revenue growth in this sector! 🌞In this eye-opening discussion, Robert, an expert in clean tech and renewable energy, unveils the secrets to growing revenue in this rapidly evolving industry. He shares his journey from banking and finance to founding a consultancy and agency, specializing in visual storytelling within the niche of clean tech.What makes this episode a must-listen? It's the blend of technical know-how and the art of storytelling that Robert brings to the table. We delve into the nuances of digital transformation, where it's not just about software, but a holistic approach encompassing customer support, operational efficiency, and much more.The key takeaway? The intricate balance between technical understanding and artistic presentation. Robert's experiences in transforming complex technical details into compelling stories is a lesson in effective communication and branding. This is vital in an industry where making an impact isn’t just about the technology, but how you narrate its story.But there’s more—we discuss the importance of vertical positioning in marketing, a strategy that Robert swears by. This approach simplifies marketing, selling, and fulfilling your value proposition. It's about carving a unique space in the market and owning it!What sets this episode apart is the real-world examples and data that Robert shares, providing tangible strategies to apply in your business or career.So, if you're keen on understanding the intersection of technology, finance, and marketing in the renewable energy sector, this episode is your gateway to a wealth of knowledge.Timestamps:0:00 - Intro0:14 - Clean tech and renewable energy SEO growth strategies3:31 - Entrepreneurship, marketing, and storytelling in the energy industry9:04 - Marketing strategy and vertical positioning in consultancy14:33 - Business models and cash flow in the energy industry21:43 - Product market fit and pricing strategy27:12 - Customer insights and product development in the clean tech industry34:57 - Leveraging LinkedIn for business growth and customer insights44:36 - Design, storytelling, and interdisciplinary approachesFollow Robert using these links:Crest Creative: https://www.youtube.com/@crestcreative649LinkedIn: https://www.linkedin.com/in/robertwcross/Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.Website: https://www.funkymarketing.net/funky-marketing-show/Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56MYouTube: https://www.youtube.com/@funky_marketingAnd if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/#FinancialStrategy #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning

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🌐 Recently, I had the enlightening experience of conversing with @Nicky Dibben, a strategic marketing advisor who's reshaping how we approach marketing.

🔍 The Core Issue: Today's marketing landscape is overshadowed by product-centric approaches, sidelining the essential human element. Companies are so product-focused that marketing is often reduced to mere promotion, creating a gap between product creation and customer engagement​.

🏠 Consider Airbnb's CEO, @Brian Chesky's insight. They shifted from a solely inbound product strategy to embracing both inbound and outbound marketing. This shift was pivotal, highlighting the need for storytelling and broader engagement in the market.

📈 A startling revelation in today's B2B space is the reluctance of marketers to closely associate with revenue generation, often due to fear of being accountable for tangible results.

🔗 The key lies in aligning sales and marketing, ensuring they work in tandem rather than in isolation. This alignment fosters a holistic approach to understanding and responding to the market​.

🔄 We often overlook the importance of iterative processes and customer feedback in marketing. Companies, especially startups, must understand that the customer ultimately decides what works. ​

🧩 It's crucial to realize that tactics are temporary manifestations of a broader strategy. Thus, aligning tactics with a solid, overarching strategy is vital for long-lasting success.

💡 My Thoughts: In this podcast episode, @Nicky Dibben highlights the need for a marketing renaissance. This renaissance isn't about complicating things but simplifying them, going back to the roots, and understanding that marketing is about connecting your business with your customers in every way possible.

📚 For Further Insights: If you're intrigued by these ideas, dive deeper into the episode. Discover how these insights can transform not just tech startups but any business striving for a genuine connection with its audience.

🚀 Stay tuned, stay insightful. The world of marketing is evolving, and together, we're at the forefront of this thrilling journey.

Here are the timestamps:

0:00 - Intro

0:14 - Marketing renaissance and tech startup growth

2:50 - Repeating posts and testing ideas in social media marketing

6:10 - Marketing disconnect and Airbnb's approach to integration

9:11 - Marketing strategies and measurement in B2B sales

13:16 - Aligning sales and marketing efforts for better customer outcomes

16:56 - Marketing strategies and decision-making

19:57 - Content creation for social media platforms

23:47 - Business strategy and alignment

30:20 - Recognizing and addressing business growth challenges through customer communication

37:21 - Mentorship, marketing, and customer connections

40:41 - Marketing strategies and metrics

44:24 - Marketing strategies and customer journey

48:18 - Marketing and sales strategies

51:40 - Transforming tech startups with a focus on business models, marketing, and execution

58:27 - Storytelling in marketing and its impact

Follow Nicky using these links:

LinkedIn: https://www.linkedin.com/in/nickydibben/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

B2BSaaS #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #BusinessStrategy #DigitalTransformation #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #B2BMarketing #Storytelling #LinkedInStrategy

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🌟 "Ever wondered how finance gurus turn numbers into business growth?" Dive into our latest podcast with Aleksandar Stojanovic, where we decode the secrets of financial planning and analysis in B2B SaaS companies. The insights are groundbreaking!

In this episode, we explore the critical role of financial strategy in scaling B2B SaaS startups. Aleksandar, with his rich experience in multinational companies and expertise in finance, unravels how understanding and leveraging financial metrics can drive business success.

🚀 Transforming Financial Data into Strategic Insights

Aleksandar shared his journey from a military background to leading finance in the tech industry, emphasizing the importance of adapting and learning continuously. He illustrates how transitioning to strategic financial roles within tech companies equipped him to tackle complex financial challenges and drive growth.

📊 Key Metrics that Matter in B2B SaaS

We delve into essential financial metrics like Monthly Recurring Revenue (MRR) and Customer Acquisition Cost (CAC), explaining how these figures are not just numbers but vital indicators of a company’s health and growth potential. Aleksandar gives examples of how these metrics, when monitored and analyzed correctly, can reveal opportunities for optimization and scaling.

🔗 LinkedIn as a Catalyst for Professional Growth

A fascinating part of the conversation was how Aleksandar leveraged LinkedIn for career advancement and networking. He shared practical tips on optimizing LinkedIn profiles and engaging effectively on the platform, demonstrating how it's been instrumental in his professional growth and success.

🌐 Agile Financial Planning for Today’s Market

The discussion also covered the importance of agility in financial planning, especially in the dynamic SaaS landscape. Aleksandar's advice on being proactive and adaptable in financial strategies offers invaluable insights for businesses navigating uncertain markets.

💡 Final Thoughts: A Treasure Trove for Entrepreneurs and Finance Professionals

This episode is a must-listen for anyone in B2B SaaS, finance, or looking to upskill in financial strategy. The insights and examples provided by Aleksandar are priceless for understanding the financial intricacies of scaling a business.

Here are the timestamps:

0:00 - Intro

0:13 - Financial planning, metrics, and tools for B2B SaaS companies

10:28 - Financial planning and analysis for B2B startups and scale-ups

20:41 - Leveraging LinkedIn for career growth in finance

28:00 - Leveraging LinkedIn for personal branding and content creation

35:31 - Using LinkedIn for marketing and engagement

38:32 - LinkedIn marketing strategies and tactics

44:18 - Live streaming, LinkedIn, and personal branding

Follow Aleksandar using these links:

LinkedIn: https://www.linkedin.com/in/aleksandar-stojanovic-msc

Website: https://fiscallion.io/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

FinancialStrategy #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy

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My guest today is Stef Hamerlinck! Stef Hamerlinck is a brand strategist and designer, and a brand-builder at Alan.

In his day-to-day job, he runs his own branding studio with a wide variety of international clients in the CPG and lifestyle spaces.

His podcast 'Let's Talk Branding' is a critical exploration of all things 'brand'. It features weekly interviews with industry leaders such as Byron Sharp, Phil Barden, and many more experts and has become a staple for brand builders.

Stef has an outspoken voice in the branding industry, with appearances on Chris Do's ’The Futur’, ‘Just Branding’, and many more.

00:00 - Intro

0:14 - Brand building and strategy with a brand strategist

5:30 - B2B brand building and its complexities

10:07 - Branding for B2B companies

16:28 - B2B marketing strategies and differentiation

22:30 - Marketing strategies for small businesses

28:20 - Marketing strategies for small businesses

36:01 - Podcasting, branding, and content creation strategies

41:34 - B2B branding and marketing strategies

Follow Stef using these links:

Website: letstalkbranding.com

YouTube: https://www.youtube.com/channel/UCPKxzVyOVf_KxS2Ep1LcJog

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

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My guest today is Belen Wagaw! Ex-Saas Chief Storyteller, she’s growing personal brands for B2B SaaS founders. She helped executives at SAP, Salesforce, Zendesk, ServiceNow, Google, and IBM.

If you’re on a senior leadership team, you have a ton of expertise.

The issue? It’s behind doors. A bigger issue?

You’re missing out on opportunities.

Opportunities like VCs investing in you, PE firms backing you, customers choosing you, and talent flocking to you

So when you are:

• Attracting talent

• Preparing to IPO

• Scaling the business

• Looking to raise funding

• Working on an acquisition

You realize:

• Your LinkedIn doesn’t match your company

• You rely on press & traditional PR to share news

• Your circle of influence is smaller than you thought

Instead, you could invest in elevating your entire team’s online presence through PERSONAL BRANDING.

Transforming knowledge into action – that's the essence of true learning. We dive into the realm of personal branding and its impact on B2B success. You won't believe the insights we uncovered!

In this insightful conversation with Belena Wagaw, we explored the pivotal role of personal branding in elevating a company's presence in the B2B arena. The episode is packed with real-world examples and actionable strategies that showcase how personal branding is not just a buzzword, but a critical tool for driving business growth and visibility.

🔥 The Power of Storytelling in B2B

We delved into the art of storytelling and how it can humanize a brand, making it more relatable and engaging to its audience. The discussion reveals how stories, when intertwined with business goals and customer pain points, create a compelling narrative that resonates deeply with the audience.

🌐 Leveraging LinkedIn for Brand Growth

LinkedIn emerges as a powerful platform for personal branding, especially in the B2B sector. The episode highlights strategies for effectively using LinkedIn to not only showcase expertise but also to build and nurture valuable professional relationships.

📈 Real Outcomes and Transformative Effects

Hear firsthand accounts of how strategic personal branding has led to significant business outcomes, including increased visibility, higher engagement rates, and tangible impacts on sales and growth.

✨ Conclusion: A Must-Listen for B2B Leaders

If you're a B2B leader, entrepreneur, or marketer striving to amplify your brand's impact, this episode is a goldmine of insights and practical advice. Don't miss out on learning from one of the best in the industry!

00:00 - Intro

0:15 - Raising company valuation through personal branding for SAS founders

3:50 - strategies and visibility

5:50 - Personal branding for entrepreneurs and founders

12:15 - Marketing strategies and content creation for businesses

18:04 - Company culture and talent attraction

20:43 - Personal branding for founders and sales teams on LinkedIn

26:04 - Content marketing strategies and video production

32:14 - Using storytelling in content creation for founders

34:48 - Merging founders' personal brands with company messaging

40:18 - Company culture, LinkedIn, and entrepreneurship

46:47 - Publishing and marketing for founders

Follow Belen using these links:

LinkedIn: https://www.linkedin.com/in/belenwagaw/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

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Hey, marketing and sales enthusiasts! Just wrapped up an incredible podcast episode with Rob Freedman, Head of Growth at Zuper, a maestro in harmonizing sales and marketing strategies. We dove deep into areas where many struggle, yet few dare to explore.

Rob likes to talk about bridging the gap between Marketing, Business Development, and Sales, and ensuring all are aligned, and communicating.

With over 20 years of experience, he's an entrepreneurial-minded marketing and sales executive with a strong background in team building, sales development, demand generation, paid search, analytics, email marketing, social media, display advertising, and SEO.

Here's a sneak peek:

🔗 Aligning Sales & Marketing: The age-old challenge! Rob shed light on bridging these often siloed departments. It's not about parallel paths; it's about creating a single, unified roadmap towards shared goals. Think about it – when these two forces align, magic happens!

🌟 Evolving Buyer Journeys: We talked about understanding the evolving nature of buyer journeys. It’s no longer a linear path; it’s an intricate web of touchpoints. Rob emphasized the need to recognize and adapt to this change for impactful marketing and sales strategies.

💡 Power of Storytelling: Here’s a nugget – it’s all about the story! Crafting compelling narratives around your brand, solutions, and customer successes can significantly elevate your sales and marketing efforts. Remember, people connect with stories, not just features and benefits.

🚀 Innovation in Marketing Tactics: Rob shared some out-of-the-box marketing strategies. From guerilla marketing to leveraging digital platforms, it's about being where your customers are and engaging them in unique, memorable ways.

🤝 Sales as Relationship Building: Moving away from transactional to relational – that's where the focus should be. Sales are not just about closing deals; it’s about building trust and rapport. This perspective shift can be a game changer in how you approach potential clients.

💼 Change Management in Sales Processes: Adaptability is key in today’s dynamic market. Embracing change, whether in technology adoption or process transformation, is crucial for staying relevant and ahead of the curve.

📈 Measuring Success Beyond Numbers: It’s not just about hitting targets; it’s about creating sustainable and meaningful growth. Rob highlighted the importance of looking at the bigger picture, focusing on long-term relationships rather than short-term gains.

This episode is a treasure trove of insights for anyone looking to revolutionize their approach to marketing and sales. Dive into the full conversation for a comprehensive understanding!

00:00 - Intro

0:14 - Aligning marketing, sales, and customer success

3:06 - Marketing strategies and tactics

9:54 - Sales and marketing alignment for business growth

14:56 - Digital transformation in field operations

20:49 - Change management and digital transformation in the moving industry.

25:10 - Aligning marketing and sales efforts for successful lead generation

31:37 - Company culture, communication, and recognition

37:18 - Sales and marketing alignment for a B2B software company

Follow Rob using these links:

LinkedIn - https://www.linkedin.com/in/robfreedman/

Zuper website - https://www.zuper.co/field-service-management-software

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

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My guest today is Casey Hill, Sr. Growth Manager at ActiveCampaign! Casey is a growth veteran with over a decade of experience helping software companies scale fast.

We're going to discuss organic growth at ActiveCampaign, from their Voice of the Customer campaign on LinkedIn, making the team a thought leadership channel, to re-imagined partnerships.

Whether it's garnering millions of views on Quora and LinkedIn or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading growth at ActiveCampaign, he is building organic growth engines to propel the team to $1,000,000,000 in ARR.

On the consulting side, Casey works with some of the world's biggest firms, including McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, and marketing automation.

Here's what we talked about:

00:00 - Intro

0:14 - Organic growth strategies for a billion-dollar company

4:20 - Organic growth strategies in software marketing

9:56 - LinkedIn marketing strategies and content creation

17:07 - Building authority on LinkedIn for personal branding and business growth

21:31 - Content creation, thought leadership, and marketing strategies

24:41 - Leveraging customer content for marketing success

29:45 - Leveraging LinkedIn for thought leadership and growth

35:09 - LinkedIn competition, partnerships, and brand evangelism

39:33 - B2B marketing strategies and influencer campaigns

47:15 - Growth strategies and marketing insights

Follow Casey using these links:

Website: https://www.activecampaign.com/

LinkedIn: https://www.linkedin.com/in/caseyhill/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

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My guest today is Brigitta Ruha! She's a growth leader with 6 years of experience in building predictable, repeatable, and scalable growth engines.

We're diving deeper into marketing and sales alignment, top-of-the-funnel strategies, GTM team setup and tech stack, AI in sales and marketing, and how to use data in sales and marketing.

And we're doing it from a Strategic and Tactical perspective.

Strategical:

1. Growth Ops vs RevOps: the good, the bad, and the differences in the US and EU

2. Marketing and sales: better together?

3. Mistakes Marketing and Sales often make

4. Revving Up Your GTM Engine

5. The future of Sales Enablement, Intent and AI

Tactical

1. Do you know enough about your customers? Data for growth in Sales, Marketing, and Customer Success

2. How personalization and automation in B2B can work together

3. How to build a modern tech stack

4. Domain reputation and email address rotation—why do they matter?

5. Data and AI All Day—but how to actually use it without Fluff

Here's what we covered:

00:00 - Intro

0:14 - Marketing and revenue operations in B2B.

4:11 - Marketing and sales alignment in B2B companies

9:45 - Marketing and sales strategies in a tech company

14:31 - Marketing and sales alignment

19:15 - Leveraging data for targeted marketing efforts

22:34 - Customer feedback and market segmentation

26:38 - Marketing personalization and intent data

31:21 - Using AI for content creation and personalization

35:36 - Leveraging AI for content creation and personal branding

40:45 - B2B marketing strategies and operations 40:45

Connect with Brighitta:

https://www.growthcube.io/case-studies/aftersell

https://www.linkedin.com/in/brigittaruha/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

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My guest today is Sean Tepper, CEO @ Tykr and Podcast Host @ Payback Time

Tykr is a stock screener and educational platform all-in-one, with a mission is to make investing easy for everyone.

How does a B2C company work with B2B channel partners?

We talk about how to create a win-win strategy with B2B channel partners to help drive massive growth!

Here's what we talked about:

00:00 - Intro

0:14 - In stock markets and personal finance

6:10 - Creating software for value investing with beginners in mind

12:45 - Cutting through financial noise and investment advice

15:48 - Growth strategies for a low-touch B2C SaaS company

20:31 - Affiliate marketing strategies and YouTube content

26:29 - YouTube optimization strategies for creators

34:28 - Partnering with affiliates in B2B marketing

38:03 - Elon Musk's leadership style and Twitter acquisition

42:58 - Financial freedom and passive income

And questions for us??

Find more information about Sean using these links:

https://tykr.com/

https://www.linkedin.com/in/seantepper/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

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My guest is Lennart Prange, Co-Founder of Valuecase, aka The New Home for Sales.

He helps sales teams build a repeatable, watertight sales and prospect engagement process. From first touch to onboarding and beyond.

And today we're diving deep into the process, and we'll also discuss how B2B sales have changed in the last few years.

00:00 - Intro0:14 - B2B sales changes with a 3-year-old SaaS company founder. 5:47 - Sales and marketing strategies for B2B SaaS companies. 10:21 - Product development and sales strategies for simple and complex products. 14:24 - Sales and marketing alignment for B2B SaaS companies. 18:22 - Streamlining sales and marketing handoffs for better customer experience. 23:12 - Sales enablement, qualification, and deal execution. 30:02 - Sales and marketing strategies36:45 - Sales and marketing alignment.39:36 - Marketing and sales alignment 42:14 - Sales strategies for early-stage startups47:13 - Outro

Ready to build your and your team’s brand? Let’s get into it.

Connect with Lennart:

valuecase.com

https://www.linkedin.com/in/lennart-prange/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

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My guest today is Jonny Kenyon, Head of Marketing at AppCheck Ltd. and Podcast Host at Marketing Dribble Podcast!We're gonna talk a little bit about what Jonny and his team do at AppCheck, how they market and sell, and to whom, and dig deeper into the fact that he's also a podcast host, connecting that experience with your day-to-day work at AppCheck. Let’s get into it.AppCheck is a software security vendor based in the UK that offers a leading security scanning platform that automates the discovery of security flaws within organizations' websites, applications, networks, and cloud infrastructure.

Here's what we talked about:

00:00 - Intro

00:13 - Go-to-market strategies for software security vendors

02:02 - SEO, YouTube, and AI's impact on search

4:43 - Security testing and vulnerability coverage

10:41 - SEO and PPC strategies for a smaller player in a competitive market

14:19 - Using AI for podcast editing and distribution

17:47 - Content strategy for a cybersecurity company

23:40 - Analyzing customer feedback and insights for marketing

27:35 - Gathering insights from customers through surveys and ad testing

30:55 - Company culture, customer trust, and ethical marketing strategies

36:42 - Combining podcasting and SEO knowledge for marketing success

40:17 - Career growth and networking in the US market

42:04 - Podcasting, marketing, and personal growthGot any questions for us?Find more information about Jonny using these links:https://marketingdribble.com/https://www.linkedin.com/company/marketing-dribble-podcast/https://www.linkedin.com/in/jonny-kenyon/Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.Website: https://www.funkymarketing.net/funky-marketing-show/Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56MGoogle Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==YouTube: https://www.youtube.com/@funky_marketingAnd if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/#funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

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My guest today is Erica Jenkins! She has over 30,000 hours in B2B Enterprise SaaS, heading up Product, UX, and GTM teams for 15 years from startup to scale over $100 million on a global MarTech platform, which gives me a different perspective on technology.

In 2009, Erica co-founded Expion, a bootstrapped social media management SaaS platform that enabled B2C brands to engage and measure their paid, earned, and owned marketing campaigns. Sysomos, a market leader in social listening, acquired Expion in 2015. I spearheaded the repackaging of the combined platform to bring 3 new solutions to market, which was again acquired in 2018 by Meltwater.

From 2018 to 2021, the marketing of SaaS product lines generated 200% revenue growth. In 2021, Erica was recruited by Crayon's founder and CEO after their Series B round to transform the product and engineering organization to shift into a PLG motion.

Here's what we talked about:

00:00 - Intro

0:13 - Product value and go-to-market messaging in B2B

3:22 - Marketing strategies for B2B companies

8:06 - Product value and marketing messaging

14:56 - Building trust with clients through active listening and product value

19:51 - Marketing strategies and tactics

27:57 - Marketing strategies and content consumption preferences

32:09 - B2B marketing and understanding customer needs

39:18 - Startup advice, consulting, and future plans

Connect with Jessica: https://www.linkedin.com/in/erica-jenkins/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

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My guest today is Jill Berkowitz, with a bit "funky" career path. She worked in publishing for a couple of years and then became a middle school ELA teacher for about 15 years before resigning to take a major pause. Fast forward, and she now works for Clerk Chat in charge of the content that drives their marketing. While she doesn't have a marketing degree, she has spent the last year learning as much as she could as fast as she could, and she’s lucky to work with a team that supports her growth. Her main responsibilities include blog posts, social media, monthly newsletter, podcast host (160 Characters), customer stories, release notes, and then some. :)

Here's what we talked about:

00:00 - Intro

0:15 - Career changes and writing skills

10:12 - Career growth and company culture

15:57 - Learning and growth in a marketing role

22:44 - Networking, connecting with others in marketing field

26:27 - Writing for a SASS company and product knowledge

32:12 - Product storytelling and podcasting

38:12 - Podcasting, storytelling, and connecting with customers

45:30 - Using AI for content creation and YouTube marketing

52:09 - Podcasting, networking, and personal growth

Find more information about Jill using these links:https://www.linkedin.com/in/jill-berkowitz/https://clerk.chat/Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.Website: https://www.funkymarketing.net/funky-marketing-show/Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56MGoogle Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==YouTube: https://www.youtube.com/@funky_marketingAnd if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/#funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

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In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results.

⏳ 𝗩𝗜𝗗𝗘𝗢 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 ⏳

0:00 - Introduction

02:40 - Why people underestimate what it takes

06:00 - Lack of a coherent marketing strategy

09:00 - Is more content good or bad?

14:10 - What's the first to fix when it comes to content

20:00 - Challenges in uniting data (Question Sponsor: Outfunnel)

24:10 - How to compete with content

28:07 - How in-person events contribute to influential content

33:50 - How to think about content promotion

43:20 - Expect content to become more entertaining

46:40 - Rapid Fire

1:00:51 - Connect with Nemanja on LinkedIn

1:02:30 - Parting msg: Keep it funky

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How to make YouTube work for your B2B tech company?

My guest is Aleksandar Askovic, a YouTube SEO and Marketing Wizard with over 10.000 videos optimized!

He's an experienced IT Journalist and Social Media Specialist with a proven track record and history of working in the computer games industry. Skilled in Media Relations, Journalism, Television, Media Production, and Video Game Journalism. Strong media and communication professional.

Ready to build your and your team’s brand? Let’s get into it.

Here's what we talked about:

00:00 - Intro

03:00 - The most important tips for B2B and SaaS for YouTube metrics

07:28 - Intro, timestamps, and hooks for podcasts

09:50 - How to make podcasts more interesting?

13:42 - Why do companies lack the execution of content marketing?

18:09 - What leads to healthy and fun discussions on the podcast?

24:14 - Creative examples of how to make an interesting podcast

28:38 - SEO should be the main focus of YouTube channels

35:03 - Relevant ways to use hashtags

39:50 - Steps for developing a successful channel

47:44 - Where can you find Aleksandar on social media?

49:47 - Recommended tools for YouTube

51:10 - Where will the video content go next in the years to come?

53:59 - Outro

Connect with Aleksandar:

https://www.linkedin.com/in/aleksandar--askovic/

Got any questions for us?

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

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My guest today is Steve Schmidt, Steve has been a part of world-class B2B sales organizations, including Outreach, AT&T, and T-Mobile, and was the Founder & CEO of TIDAL 2020-2022 (M&A).

Working with CEO's of companies who are at $1 million - $10 million in revenue as his niche and expertise reside in world-class top-of-funnel capture for niche markets.

Founding the patented 3P framework for the top of the funnel in 2021, Steve continues to simplify the framework of outbound prospecting with his latest digital training, "SOS", the Sales Operating System.

Here's what we talked about:

00:00 - Intro

00:45 - Music as inspiration

04:59 - Pressure creates greatness

09:27 - Connecting with people and exchange of values

13:54 - Take time to see what direction are heading

19:02 - Growing and working with your community

27:35 - Everybody wants premium content but they don’t want to pay for it

32:40 - What makes you stand out from business perspective?

40:25 - Stick to the basics to stay away from burnout

42:42 - Don’t just try to sell; try to create relationships with your customers

45:45 - Outro

Connect with Steve:

https://www.linkedin.com/in/stevenwschmidt/

https://linktr.ee/stevesellsstuff

Got any questions for us?

Subscribe to the FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

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My guest today is Andrew Davies, CMO @ Paddle. Formerly @ Optimizely; Co-founder Idio (now Optimizely) (acquired 2019). Startup advisor and a person who helps companies scale their software business better, faster, and safer.

Here's what we talked about:

00:00 - Intro

06:56 - Merging two companies cultures, good or bad?

09:14 - How should companies think about going the market?

13:00 - Value insight over revenu

14:50 - Should founder outsource work or hire help

19:30 - The founder story and evolution as the company grows

23:17 - Strategic narrative frameworks

26:34 - Ideal customers

32:30 - Customer experience sets up better buyers journey

36:30 - Specific actions to tell the story and bulid brand

40:52 - Tactics of taking action into your own hands

48:37 - Outro

Connect with Andrew using these links:

https://www.linkedin.com/in/andjdavies/

https://space.paddle.com/

https://www.paddle.com/studios/features/we-sign-tomorrow-documentary

https://www.paddle.com/ai-launchpad

Got any questions for us?

Subscribe to the FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

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My guest today is Christopher Hann, Head of Marketing Paal15, a consulting and go-to-market agency working exclusively in B2B tech.

He has been in marketing for over 10 years and has come up with a way of doing things that generally gets decent results.

It’s all about making sure everyone in the business is on the same page every step of the way. He starts by really getting to know a business by interviewing people in different departments, which helps him discover USPs and customer pain points. He also delves into the data to see if the current customer base matches the ICP (and if they don't speak to senior stakeholders to understand if the ICP needs to change or if marketing needs to pivot to actually bring in people who fit the ICP).

Once he has all the data and insights he needs, he'll create a custom plan that takes everything he has learned. Here's how he usually breaks it down:

1. Understanding the Market

2. What Makes Us Special

3. Telling A Story

4. Getting creative

Having worked across B2B & B2C, he finds that this high-level methodology is usually a good jumping-off point, but no plan survives the first engagement, so flexibility and adjustments become extremely important.

We went deep into all of it today!

Here's what we talked about:

00:00 - Intro

03:50 - Understanding the business and the people you are working for

07:49 - Understanding the market

09:40 - Telling a story

13:00 - Messaging, positioning, and narrative

16:39 - How close should the CEO/founder be with creating the story?

19:40 - How important is the creative?

22:52 - What to do next when you get everything settled with foundation?

26:26 - There is no right/wrong way of doing marketing

28:26 - How to know if you have the right position and message?

39:50 - When do companies start thinking about marketing?

43:30 - Where can people learn about marketing?

47:30 - Outro

Got any questions?

Connect with Cristopher on LinkedIn: https://www.linkedin.com/in/christopherhann1988/

Subscribe to the FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

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My guest today is Trevor Longino, Founder of CrowdTamers. CrowdTamer, leader, and growth content marketing thinker. FI Mentor since 2017. His mission is to help 1,000 founders make more than $1MM in annual revenue.His key achievements are impressive!- Oversaw growth of 15 companies to grow them from $0 to $3MM+ in annual revenue- Built 12 high-achieving international teams of marketers from scratch at different companies- Generated more than $50MM in revenue for companies he has lead marketing & revenue atHere's what we talked about:00:00 - Intro02:51 - First attempt at launching a business07:02 - How to de-risk marketing10:39 - Pirate metrics funnel14:11 - Minimum viable marketing sprints22:29 - Can marketers analyze and fix their own problems?27:55 - Prove to founders that you know the market40:09 - What are the first signs of a product-market fit?50:23 - OutroConnect with Trevor using these links:https://www.linkedin.com/in/trevorlongino/Https://crowdtamers.comHttp://gotomarket.coursesGot any questions for us?Subscribe to the FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.Website: https://www.funkymarketing.net/funky-marketing-show/Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56MGoogle Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

If you’re already listening to the Funky Marketing podcast, we’d appreciate you giving us a review: RateThisPodcast.com/funkymarketingshow#funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

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Our guest is Jemmi Laaninen, Marketing Ops Director at Leadoo Marketing Technologies.

What's marketing ops?

It's making problems disappear before other people even had those on their radar, smoothing friction, and enabling others to focus on the things that matter the most.

It's also being the Emotional Support Marketer.

That's where Jemmi excels!

Put together analytical numbers-nerd, who loves to study behavioral data and the human mind, has vast experience in digital marketing, project management, and martech, and who loves systems but also thrives with endless curiosity and opportunities, and you'll get Jemmi.

When she was a kid she wanted to become a psychologist when she grow up, but she was told she was too sensitive for that. She became a marketing professional instead. Her mom said she just literally clearly wanted to work with the human mind in one way or the other it seems.

So I have worked with B2B and SaaS businesses for the better part of my career, in marketing and business development-related roles, leading key accounts, product launch marketing initiatives, teams, and business-critical projects. Acting as the glue between different functions and finding always better ways to work together are one of the most rewarding parts of her work.

Here's what we talked about.

0:00 - Intro

2:39 - Jemmi's background

4:45 - Overthinking leads to complication

6:08 - How has the company evolved since Jemmi joined

10:23 - Setting up things for further growth

11:53 - Marketing can’t do it alone

15:20 - Getting into CRM is a must!

16:20 - Measuring marketing against the MQLs

17:05 - Understand what you can measure

18:37 - Combining data for marketing and sales

21:38 - Story and the buying experience is what differentiate companies

24:09 - Make your website the BEST possible sales channel!

25:52 - DON’T force everyone through the SAME sales funnel

29:38 - Technology won’t make any difference

34:09 - "Color of the button" myth DEBUNKED

37:10 - Rebranding and changing the website does not equal success

40:26 - Internal efficiency of marketing ops is crucial for the company

48:23 - The weirdest list that Jemi has created

50:09 - Books help us escape the real world

51:16 - What are people inside Jemmi's team doing

55:21 - Outro

Follow Jemmi on LinkedIn: https://www.linkedin.com/in/jemmi-laaninen/

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

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Nemanja Zivkovic was recently a guest on the Spamming Zero Podcast by Flip CX where he shared a lot talking to Brian Schiff and James Gilbert! That episode was originally published here https://podcasts.apple.com/us/podcast/spamming-zero/id1626323789?i=1000591894451

It’s a fresh new year! No better time to add a little unconventional thinking to your marketing strategy - and no better source for top tips in that department than Nemanja.

He sat down with Brian and James to share what going funky has done for his career and what it can do for all your organizations out there - this week, on Flip’s Spamming Zero Podcast.

• Why Nemanja decided to lean all the way into funky marketing The trap of doing things the way they’ve always been done?
• Unique ideas Nemanja has brought to the table and results seen
• Keeping things simple & repurposing content
• The value-add-first approach
• Data + Creativity = killer combo
• Nemanja’s thoughts on automation in marketing
• And more

The episode is now officially LIVE (woot woot!) ☺ You can find it in most places, but here's the link to the Apple Podcast:

Apple Podcasts: https://lnkd.in/dewF-Nv8

marketing #podcast #automation #creativity #content #funkymarketing

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Our guest is Michelle J Raymond! She spent 20+ years in B2B sales roles and discovered social selling on LinkedIn around eight years ago.

Her business Good Trading Co was created to share what she has learned with business owners who recognize that the modern B2B buyer is online.

She's a globally recognized Company Page expert by her peers and the LinkedIn Pages team. 2X LinkedIn author - Business Gold and The LinkedIn Branding Book.

She lives in Sydney but has the pleasure of working with clients globally.

Nemanja and Michelle talked about a lot of topics! Here's an overview:

0:00 - Intro

3:02 - Michelle's work motivation and passion

4:10 - Figuring out LinkedIn

7:13 - LinkedIn pages and groups are making a COMEBACK?!

9:15 - Why it’s important to develop a company's and personal brand

13:00 - Marketing agencies DON’T DO marketing for themselves

15:20 - When you should start posting on the company page?

19:13 - Don't give up on LinkedIn

21:27 - LinkedIn Company Page’s = Small vs Big Team Approach

25:18 - Prioritize the content your audience wants to see

27:24 - Remind people to visit your company page

33:02 - Use the page to attract employees

37:48 - Leaders should lead by an example

38:50 - Support your employees to achieve their goals

40:04 - The MOST important things that DRIVE company pages

46:46 - Create content with a longer shelf life

52:35 - Outro

Follow Michelle on LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/

Check her website: http://michellesquared.com/

THE LINKEDIN BRANDING BOOK: The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth (English Edition): https://www.amazon.it/dp/B0BM6CQ68K?geniuslink=true

Business Gold: Build Awareness, Authority, and Advantage with LinkedIn Company Pages: https://www.amazon.com/dp/0473605104/ref=tsm_1_fb_lk

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

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Our guest is Scott Marker, CEO of MCA², LLC. | B2B Sales & Marketing Strategist, Trainer, Coach & Speaker | 2x Author on B2B Sales & Marketing

Scott runs two successful companies.

MCA² LLC. - helps business leaders retain and gain more customers through proven B2B marketing and sales strategies. Not, the same old BS as your competitors. He gives you an unfair advantage over your competitors!

Treasure Valley LLC., helps Treasure Valley Idaho business owners and decision-makers turn casual business connections into profitable business relationships, with a proven NIA franchise model.

We talked about B2B sales and marketing. Here's an overview of what we covered.

0:00 - Intro

2:40 - Scott's backstory in running 2 companies

5:24 - Revenue people have no clue about marketing and CS

10:22 - B2B companies put too much emphasis on sales

14:32 - A lot of Sales leaders should be FIRED!

17:32 - Marketers are now held more accountable

21:36 - Capturing and creating demand should be measured separately

23:27 - Focus on the customer and make sure to talk to them

29:31 - Buyers DON’T want to talk to Salespeople

35:16 - SaaS companies focus fully on Acquisition

37:45 - What will happen with the SDR's in the future?

42:13 - Buying experience is what creates differentiation

48:48 - Start using LOGIC

52:20 - Leadership will change when the younger generations take over

53:56 - Outro

Follow Scott on LinkedIn: https://www.linkedin.com/in/scottmarker1/

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

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Our guest is Timothy Rodman, CPMM, Director of Marketing at TroyRx, "Expert in Differentiation", Empathy Prescriber, and 2x Girl Dad.

Having graduated with a degree in Graphic Design from Pittsburgh Technical College in late 2012, he was fortunate enough to land a career in marketing immediately after graduating. Starting as a Marketing Intern and working his way up to a now Director of Marketing title, he offers a unique balance of experience and knowledge through all aspects of a functioning marketing operation.

He has adopted an affinity for diversity, equity, and inclusion in the workplace, how work and life work with (not against) one another, audience-building through high-quality content creation, over-the-top market analysis, customer voice adoption, and internal motivation and team building.

He is currently building something good in healthcare but has a proven track record of success in:

• Fintech, winning an accredited award for a campaign that generated $1mil+ over the expected goal set.

• industrial manufacturing, creating a new way to sell reaching $600k in unexpected revenue in eight (8) months.

• marketing consulting, earning the business as lead designer for Pittsburgh City United FC's rebranding initiatives.

• Proptech, increasing inbound demo requests by 100% YOY through multi-channel campaigns

Tim has got 10 years of corporate b2b marketing under his belt and stories like you wouldn't believe (or maybe you would).

Here's what we talked about:

0:00 - Intro

3:00 - Timothy Rodman's background

4:46 - Differentiation - Sexy or not?

7:53 - ZIG when others ZAG!

10:36 - Not everybody sees what you are seeing

15:36 - B2B has CHANGED

20:00 - Are you educating your customers?

23:52 - Better leads = Better conversions!

27:34 - If something doesn’t work, change the approach

30:15 - Create a good foundation, seize the demand, and then EXPAND

31:13 - Rising to the position of leadership

41:27 - Education and work experience got us to where we are now

44:40 - Always explain the way

46:16 - Prove that you are worth your weight

52:57 - Music and B2B Marketing

56:30 - Message for the Funky Marketing audience

59:35 - Outro

Connect with Timothy: https://www.linkedin.com/in/timothy-rodman-cpmm-a19b6a47/

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

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Our guest is Joseph Lewin, Director of Demand Generation at Proofpoint Marketing. A𝘁 𝗣𝗿𝗼𝗼𝗳𝗽𝗼𝗶𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, they help Medtech, manufacturing, and technical professional services companies build relationships at scale.

Joseph is a distiller of ideas and a driver of demand. In English, he grows companies by clarifying messaging and delivering a relationship-driven revenue pipeline.

His career changed the day he started a podcast and focused on LinkedIn. Now he uses what he has learned to help companies build trusted relationships with their ideal buyers.

He's the host of The Strategic Marketer, where he talks with marketers that are way smarter than him so we can learn to be better marketers together.

He's married to the most amazing woman on the planet 💪🏻. She left a thriving career to homeschool their four kids 👦🏿👧🏿👧🏼👶🏼. Growing up, he had a severe learning “glitch.” He was diagnosed with dyslexia, but he doesn’t think that’s right. 😂😂 He couldn’t read past a second-grade level until after he was twelve years old. And now he writes for a living.

Here's what we talked about:

0:00 - Intro

1:32 - The meaning of funk in the Funky Marketing

3:55 - Working and connecting with people on a daily basis

8:02 - Joseph Lewin career story

12:00 - Learning people skills at every opportunity

15:29 - Podcast as a shortcut for customer research and relationship building

19:09 - What does it mean to actually build relationships with your potential clients

22:33 - Mutual respect or pure business, which has more success?

24:52 - Find people who are influential to your decision-maker

26:45 - Easy way to gain extra credibility

28:45 - One of the most famous biases in B2B

32:43 - The most common mistake companies make when scaling

38:44 - Use your peers to spread your network

41:22 - The power of relationships

47:04 - Most of your target audience is not in the market

50:00 - Differentiate your product way before the customers have a dire need for it

53:10 - Customers are not animals

54:57 - How to acquire the right customers

59:02 - Outro

Connect with Joseph: https://www.linkedin.com/in/joseph-lewin/

Check Proofpoint marketing: https://proofpoint.marketing/

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

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Our guest is Taran Hughes, Startup Sales Performance & Pitching Coach.

Taran Hughes is a successful sales professional passionate about developing greater conscious awareness in the sales and business environments. ​Taran has held leadership roles within the telecommunications industry for over ten years, working within such organizations as SingTel, BT, AboveNet, and Zayo. His drive and focus have always been to foster sales excellence and develop talent. He is now focusing his work on startups and young enterprises, instilling the same winning mindset he fostered in the corporate world.

0:00 - Intro

2:14 - Who is Taran Hughes

5:36 - Do VC-founded companies attract talented people by appealing to a lottery mentality?

9:32 - Hyper-growth and acceleration is catabolic

13:06 - If you want to fix the world, fix yourself

15:00 - Do you need an investment and when it’s the right time for one?

20:37 - Simple ways to improve investment rise

23:09 - Seizing the opportunity based on a hunch/ Don’t go after things based on a hunch

25:30 - Small optimizations to get better investments

28:50 - How to create the best pitch to get an investment

33:12 - How can you improve the sales mindset

38:28 - The best sales approach is the personal approach

42:25 - Marketers lack an understanding of the sales function

45:02 - Learning how to deal with people

49:58 - Understand your customers and their objective so you can align that with your offer

51:30 - Outro

Connect with Taran: https://www.linkedin.com/in/taranhughes/

Learn more about PitchSlap: pitchslap.live

Learn more about the conscious sale: theconscioussale.com

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

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© Richard van der Blom has released the 4th edition of the LinkedIn Algorithm Report, and today we're gonna go through it, analyze and comment.

Got any questions?

You can find the algorithm here: https://lnkd.in/dTJP_cNH, make sure to follow Richard.

He was our guest on the Show this May, find the full episode here: https://lnkd.in/dn_DnkKr

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

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Nemanja was a guest on a Be a better leader podcast, and had a great chat with the host, Felicjan Rybka. I shared a lot of great insights for all people who work in B2B. Here's the original episode https://podcasts.apple.com/us/podcast/how-to-ensure-a-great-buyer-experience-nemanja-zivkovic/id1642382353?i=1000588272203

Here's what Felicjan said.

Buyer behaviors change, and so does the internet. In this episode, you will learn how to adapt to this situation. Nemanja Zivkovic the CEO of Funky Marketing tells us what the sales/marketing landscape looks like today.

He shares how you can impact the buyer journey to ensure your Ideal Customers have a great experience from the first moment they interact with your brand. And he tells us the story of how he started Funky Marketing without previous experience in B2B.

In this episode, you will also learn if you should pay attention to competitors. Nemanja has an interesting take on it. But he also shares why a unique Point of View is an unfair advantage in business.

Timestamps:

(00:45) - What should every B2B Leader know about buyers?

(04:10) - Do all decision-makers change their behavior?

(06:40) - How can we ensure a great buying experience?

(10:30) - How do you learn how people buy in a situation where you are launching a new product/service?

(13:30) - Is fostering relationships the key to success in B2B?

(15:55) - Can you control the buyer journey?

(19:30) - Creating and damming demand.

(21:50) - How to start creating demand with a low budget?

(28:00) - NICHE DOWN

(29:30) - Biggest takeaway from Nemanja- have a unique POV

(31:15) - Where you can find Nemanja and how can he help you?

(32:20) - Who should I interview next?

Nemanja on Linkedin - https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing - https://www.funkymarketing.net/

Funky Marketing Linkedin - https://www.linkedin.com/company/funkymarketing/

Funky Marketing Facebook - https://www.facebook.com/funkymarketing.net/

Funky Marketing Twitter - https://twitter.com/funkyymarketing

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Our guest is George Chasiotis, Managing Director at MINUTTIA and Host of The SaaS SEO Show. George helps B2B SaaS companies accelerate organic growth through data-driven content marketing and SEO.

He's also a host of The SaaS SEO Show, a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry.

We talked about Content marketing and SEO. Find here what we covered:

0:00 - Intro

2:36 - Getting to know George

5:57 - What made George rebrand Minuttia?

9:27 - If you want to stay ahead, you need to evolve your brand constantly

15:25 - What are SaaS companies doing wrong when it comes to SEO?

24:55 - How to create and dam the demand with SEO

32:12 - The way you target keywords makes all the difference

38:18 - SEO is a customer research team

41:21 - 3 types of research for the SEO

45:36 - Is the content written only for SEO good content?

53:54 - Try not to focus as much on SEO

56:04 - Outro

Connect with George: https://www.linkedin.com/in/georgioschasiotis/

Learn more about Minuttia: https://minuttia.com/

Subscribe to The SaaS SEO Show:

https://www.youtube.com/c/MINUTTIA

https://podcasts.apple.com/us/podcast/the-saas-seo-show/id1589952421

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

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Our guest is Nelson Gilliat, Fonder of Marketing-Led Growth (MLG) via The Buyer Centric Revenue Model and Author.

Here's what Nelson preaches about.

Liberate from outdated and harmful Sales-Led Growth, with Marketing-Led Growth™️ (MLG) via MODERN B2B Marketing and Sales model built for TODAY, not 40 years ago: The Buyer Centric Revenue Model™️

𝟏) 𝐌𝐋𝐆: 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐚𝐧𝐝 𝐟𝐫𝐞𝐞 𝐭𝐫𝐢𝐚𝐥 𝐚𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧𝐬 (𝐬𝐞𝐥𝐟-𝐬𝐞𝐫𝐯𝐢𝐜𝐞), 𝐚𝐧𝐝 𝐥𝐞𝐚𝐝𝐬 𝐟𝐨𝐫 𝐒𝐚𝐥𝐞𝐬 (𝐞𝐱𝐭𝐞𝐧𝐭 𝐛𝐮𝐲𝐞𝐫𝐬 𝐧𝐞𝐞𝐝 𝐒𝐚𝐥𝐞𝐬) 𝐯𝐢𝐚 𝐧𝐨𝐧-𝐬𝐩𝐚𝐦 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗯𝘂𝘆𝗲𝗿𝘀 𝘁𝗼 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗼 𝘀𝗲𝗹𝗳-𝘀𝗲𝗿𝘃𝗲 (𝗹𝗲𝗮𝗿𝗻, 𝘁𝗿𝘆, 𝗯𝘂𝘆) 𝘁𝗼 𝗲𝘅𝘁𝗲𝗻𝘁 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 𝗮𝗻𝗱 𝗱𝗲𝘀𝗶𝗿𝗲𝗱–𝘄/𝗢𝗣𝗧𝗜𝗢𝗡 𝗳𝗼𝗿 𝐒𝐚𝐥𝐞𝐬 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐦𝐨𝐬𝐭𝐥𝐲 𝐰𝐢𝐭𝐡 𝐩𝐨𝐬𝐭-𝐬𝐚𝐥𝐞 𝐟𝐮𝐥𝐟𝐢𝐥𝐥𝐦𝐞𝐧𝐭 (𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬)

Sunset SLG from 1980’s: Sales Development, Sales Assembly Line, quota, commission, forcing buyers artificially and prematurely to Sales. Turn Sales Development into Marketing with 2 experiments. SD first to thank you

𝟐) 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 (𝐀𝐄-𝐂𝐒𝐌 𝐫𝐨𝐥𝐞 𝐜𝐨𝐦𝐛𝐢𝐧𝐞𝐝, 𝐧𝐨 𝐡𝐚𝐧𝐝𝐨𝐟𝐟𝐬, 𝐧𝐨 𝐬𝐩𝐚𝐦, 𝐧𝐨 𝐪𝐮𝐨𝐭𝐚, 𝐧𝐨 𝐜𝐨𝐦𝐦𝐢𝐬𝐬𝐢𝐨𝐧, 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠) 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐦𝐨𝐬𝐭𝐥𝐲 𝐰𝐢𝐭𝐡 𝐩𝐨𝐬𝐭-𝐬𝐚𝐥𝐞 𝐟𝐮𝐥𝐟𝐢𝐥𝐥𝐦𝐞𝐧𝐭

Sunset bloated Sales Assembly Line. Rebrand Sales as Customer Success, with the AE-CSM role combined

𝟑) 𝐑𝐞𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐂𝐒 𝐠𝐨𝐚𝐥𝐬 𝐚𝐧𝐝 𝐦𝐞𝐭𝐫𝐢𝐜𝐬 (𝐩𝐫𝐨𝐟𝐢𝐭, 𝐂𝐀𝐂, 𝐂𝐀𝐂 𝐩𝐚𝐲𝐛𝐚𝐜𝐤, 𝐂𝐋𝐕, 𝐜𝐡𝐮𝐫𝐧, 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐡𝐞𝐚𝐥𝐭𝐡 𝐚𝐧𝐝 𝐬𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧, 𝐰𝐢𝐧 𝐫𝐚𝐭𝐞, 𝐬𝐚𝐥𝐞𝐬 𝐜𝐲𝐜𝐥𝐞, 𝐀𝐂𝐕, 𝐝𝐞𝐦𝐨 𝐫𝐞𝐪𝐮𝐞𝐬𝐭𝐬, 𝐨𝐩𝐩𝐬 𝐞𝐭𝐜)

Sunset contact info of uninterested buyers (MQLs) for Marketing. Revenue on initial sale (quota) for Sales

𝟒) 𝐂𝐒 𝐜𝐨𝐦𝐩 𝐟𝐮𝐥𝐥 𝐎𝐓𝐄 𝐬𝐚𝐥𝐚𝐫𝐲 + 𝐛𝐨𝐧𝐮𝐬 𝐥𝐢𝐤𝐞 𝐚𝐧𝐲 𝐨𝐭𝐡𝐞𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞

Sunset commission (half salary withheld pending quota attainment, tiny probability to exceed full salary to extent quota exceeded) Or at least let CS choose

Here's what we talked about:

0:00 - Intro 4:06 - Getting to know Nelson Gilliat 5:19 - Gathering information for the “Marketing-Led Growth” book 11:39 - Marketing-Led or Sales-Led company 21:30 - What should the Product-Led companies do 25:45 - Buying experience is the most important thing 31:50 - Why companies need a growth playbook 35:43 - How to make a transition to Marketing-Led growth 39:22 - Sales development is the problem of the Sales-Led growth 41:19 - Interview your customers, don’t spam them 47:07 - If you do marketing right, you need way less sales 50:36 - The key growth and profit driver is marketing, not sales 55:48 - Prioritizing between sales and marketing 57:33 - What to do if a Sales-Led growth company refuses to change 1:02:50 - Outro

Find here more info about Nelson:

LinkedIn: https://www.linkedin.com/in/nelson-gilliat/

Marketing-Led Growth via The Buyer Centric Revenue Model: https://www.amazon.com/Death-SDR-Birth-Centric-Revenue-ebook/dp/B09GT562GL

Buyer Centric Revenue and Community: https://www.buyercentricrevenue.com/

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

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Today, I want to share with you the way we manage content, distribute it, repurpose it, and optimize aka the way we create a B2B content marketing machine.

Got any questions?

Subscribe to the Funky Marketing Show on any podcast platform and drop a question. 

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

YouTube: https://www.youtube.com/c/dilimanac

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple:https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing

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Our guest is Yisrael (Yiz) Segall, Growth Mentor, Fractional CMO, and Senior Demand Generation Manager at floLIVE.

Here's the overview of what we talked about:

0:00 - Intro

2:05 - Yisrael's work background

2:48 - Use the advantage of being small

4:58 - How does today's buyers' journey look like

8:47 - How decisions are made

14:08 - Prospect red flags

16:23 - How to adjust messaging and differentiate yourself

22:58 - Simplifying your messaging

26:55 - How did the content game change in the last few years

34:17 - Content is made to be engaged with and to make an impact

37:38 - Influencer marketing has arrived in B2B

46:04 - Most significant changes in advertising today

52:57 - Shifting the way you approach content changes the way you do advertisement

57:51 - Advertising is a great tool if you use it properly

58:40 - Always question the reason why you're doing things

1:00:29 - Outro

Connect with Yiz:

LinkedIn: https://www.linkedin.com/in/yisraelsegall/

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

b2bmarketing #demandgen #paidads #advertising #funkymarketing #revenue

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Our guest is Gabriel Ehrlich, the founder of Remotion - a LinkedIn Ads agency in Tel Aviv.

His mission is to build the best damn LinkedIn Ads agency on planet earth. Very ambitious, right?

Since founding Remotion in the summer of 2016, he has worked with over 50 happy clients – including WalkMe, Gong, Yotpo, Monday.com, Cato Networks, Pcysys, Syte, hibob, CHEQ, Pipe, Lawgeex, accessiBe, Whitesource, and many more.

And since 2020 he has grown from a one-man show to 14 full-time employees!

Here's what we talked about:

0:00 - Intro

2:45 - Gabriel's background story

9:34 - Early days on LinkedIn and the first freelance experience

12:15 - B2B and B2C mentality

14:49 - Attribution in B2B is becoming more difficult

16:39 - Do your clients want what they say they want

20:07 - Realizing who your target customers are

24:44 - Building the structure of the team

30:45 - Choosing the right campaign managers

32:48 - Setting expectations with the clients

34:38 - How to scale companies from startup

37:01 - Recognizing the right leads

39:51 - Marketing automation tools just don't work well

40:58 - Leadership mindset is the most important thing for the company's growth

42:46 - Realizing when things are working well

44:22 - Ads tactics on LinkedIn

49:35 - Growing a LinkedIn ads agency in Israel

54:06 - Building a brand in B2B

58:06 - Outro

Connect with Gabriel:

LinkedIn: https://www.linkedin.com/in/ehrlichgabriel/

Remotion website: https://www.remotion.io/

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

b2bmarketing #demandgen #paidads #advertising #funkymarketing #revenue

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Are you looking for a way to increase your qualified pipeline and sales efficiency?

Paid digital advertising may be the answer.

But how do you get started? And how do you make sure you're doing it right?

Well, we've got you covered.

In this episode of the Funky Marketing Show, we're joined by a digital marketing expert Christopher Roche to discuss how to use paid digital advertising to increase your qualified pipeline and sales efficiency.

Christopher has plenty of experience in the field of digital marketing, and he's here to share his knowledge with us. From how to use paid digital advertising and how to measure your marketing ROI, to how to actually create a demand for your product or service, we cover it all.

Plus, we also answer one of the questions that everybody is asking these days: "Are Linkedin ads working?"

So, whether you're new to the world of marketing or you're a seasoned pro, this episode is a

must-listen. It's packed with valuable information and we are sure you'll definitely learn something new.

So, what are you waiting for?

Hit the play button and let's get started!

Overview of the episode:

0:00 - Intro

2:32 - What Christopher and his team do

5:00 - Bigger vs smaller teams - Which one is easier to work with?

8:47 - Getting people to do things your way

12:33 - Demand generation vs demand capture

18:22 - Is demand gen equal to advertisement?!

23:22 - Brand and the story around the product

24:54 - Motivating the sales team when building a long-term approach

26:50 - How do you create demand

31:00 - Are Linkedin ads working?

32:12 - Using social media campaigns for retargeting

36:50 - Word-of-mouth marketing

39:22 - The right way to consume the content

42:46 - Uncertainty is superficial

47:33 - Outro

Find more about Christopher:

https://www.linkedin.com/in/chrisjroche/

https://www.tiktok.com/@chris_roche

https://www.catalystconsulting.services/

Enjoy!

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zx...

Apple:https://podcasts.apple.com/us/podcast...

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contac... and schedule a call with us! We offer free 30-minute consultation! Let’s talk and see how we can make your business GROW!

b2bmarketing #leadgen #demandgen #paidads #advertising #funkymarketing

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You've probably been told that you need to know your customers inside out in order to be successful. And while it's true that understanding your target market is essential, most businesses don't actually take the time to do proper customer research.

As a result, they end up making assumptions about their customers that may not be accurate.

This can lead to all sorts of problems down the line, from marketing campaigns that miss the mark to products and services that don't meet customer needs.

To avoid these pitfalls, you need to make sure you're doing proper customer research. But where do you start?

Here!

In this episode of the Funky Marketing Show, we sit down with my dear friend Zineb Layachi to talk about all things customer research.

Zineb Layachi shares her top tips for conducting customer research that will give you the insights you need to make your business thrive. She also busts some common myths about customer research and reveals why it's so important to keep your finger on the pulse of your target market.

Aside from customer research, we also talked about how to differentiate yourself in a crowded market and the importance of always putting your customers first.

So, if you want to learn more about how to get to know your customers and how to differentiate your business, then this episode is for you! Tune in now and let's get funky!

Overview of the episode:

0:00 - Intro

1:28 - Zineb's background

2:48 - Non-formal version of ourselves

5:15 - A recap of the past year and a half

9:31 - Always try to improve yourself

11:30 - Are you doing for yourself what you do for your clients

14:38 - We all have everything we need

17:40 - Creating a customers story from a puzzle

20:02 - How to make people talk more about themselves

25:35 - Do you really know your customers?

29:28 - Trying out different tones and narratives to ease the customers

32:24 - Let your personality out and use its potential

36:08 - Every generation has a different perspective on things

38:11 - What are the triggers that made you use your humor for work

41:32 - Educating people and giving them value

43:49 - If you have one million dollars, what would you change inside a company?

48:12 - Where can people find Zineb on the web

51:21 - Outro

Find more about Zineb:

https://www.linkedin.com/in/zineblayachi/

https://www.raisetherunway.co/

https://www.pitchslap.live/

Enjoy!

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple:https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultation! Let’s talk and see how we can make your business GROW!

marketresearch #customerresearch #storytelling #b2bmarketing #funkymarketing

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We all want to have fun at work, but sometimes it's hard to know when to stop and get back to business.

In many companies nowadays, there are a lot of entertaining activities to do during work hours, but how do you know when you're crossing the line between having fun and actually being productive?

To discuss this topic, I called Catherine Ferarry Simon to join me in today's episode of the Funky Marketing Show.

Catherine Ferarry Simon is the Chief People Officer at Scaleway, and she has a ton of experience in human resources and management.

In this episode, we chat about how to find the perfect balance between fun and productivity at work, and Catherine gives us some great tips on how to stay on track.

We also touched on how to keep the values and the culture as the company grows, and how to push your teammates to learn and grow with you.

So if you're struggling to find the right balance between fun and productivity, or if you're just curious about how Scaleway maintains its values and culture, make sure to tune in to this episode!

Overview of what we talked about:

0:00 - Intro

2:27 - Catherine's background story

7:14 - Alarming signs to avoid certain companies

12:09 - Moving from the US to Serbia

16:54 - Adapting to Paris

21:28 - Changes in the company Catherine brought

26:02 - Tech companies are growing fast

28:15 - How to keep the values and the culture as the company grows

32:54 - How to balance fun and productivity at work

36:13 - Pushing your teammates to work and grow

41:27 - How hard it is to change things in the company

45:58 - Conclusion

47:02 - Question for the next guest

48:05 - Outro

Find more about Catherin:

https://www.linkedin.com/in/catherinefsimon/

https://www.scaleway.com

Enjoy!

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple:https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultation! Let’s talk and see how we can make your business GROW!

humanresources #companyculture #b2bgrowth #productivity #funkymarketing

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Do you know your customers? Like really really know them? Most businesses say they do, but the truth is they only THINK they do.

The difference between THINKING you know your customers and actually KNOWING your customers can be the difference between a thriving business and one that just gets by.

Think about it this way – if you really know your customers, you would be able to anticipate their needs and wants. You’d know what they like and don’t like. You’d know what makes them tick and what turns them off. You’d be able to give them what they want, when they want it, and how they want it. And you’d be able to market to them in a way that resonates.

But most businesses don’t operate this way.

They think they know their customers, but they really don’t.

And that’s a problem.

So how to actually get to know your customers?

Well, in today's episode of the Funky Marketing Show, we'll be discussing just that.

We are joined by Ryan Paul Gibson, the Founder of Content lift, a B2B marketing company that helps businesses research and understand their customers better.

Ryan is in marketing for over 20 years and the reason why he even got into the marketing industry was that he was really curious about how and why customers buy.

Now, he's on a mission to help businesses understand their customers better so they can create content, products, and services that their customers actually want and need.

And, in this episode, he's going to show us exactly how to do that.

Overview of what we talked about:

0:00 - Intro

3:12 - Ryan Paul's background story

8:32 - Sales and customers success are the ends of customers' journey

9:52 - The importance of understanding your customers and how they think

14:12 - Stop working from the end

17:16 - Customers' journey has changed a lot in the last few years

22:02 - How building the relationship with customers works

25:27 - Gathering information about your buyers

28:48 - Understanding the customers for better budget allocation

33:08 - What happens when the founder is the pipeline of the company

35:15 - Why interviews about your services are important

39:16 - Companies that don't know in which category to market

41:15 - Figuring out which piece of the buying journey is missing

45:08 - How to extract the right information from an interviews

49:10 - Take action on your mistakes

51:18 - How B2B companies buy

56:04 - B2B models constantly change and companies need to adapt fast

57:54 - Outro

Find more about Ryan:

https://www.linkedin.com/in/ryan-paul-gibson/

https://www.contentlift.io/

Enjoy!

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple:https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultation! Let’s talk and see how we can make your business GROW!

b2bmarketing #customers #marketresearch #funkymarketing

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The moving industry is a huge industry.

It impacts a lot of lives and many other industries besides it. And yet, not many people talk about it.

That's why we invited Milovan Milosevic to our Funky Marketing Show.

He's the founder of DriveSales, a CRM software company that helps moving companies reach their full revenue potential.

Milovan sold over $30M of moving services and he has a ton of experience in the industry so we knew he would have some great insights to share.

And man, did he deliver!

We talked about many things related to the moving industry, what's the current state of it, what are the trends and where is it headed.

We also dove deep into marketing and sales strategies that every moving company should be using to grow their business.

If you're in the moving industry or thinking about getting into it, this is a must-listen episode!

Here's an overview of what we talked about:

0:00 - Intro

3:27 - Why moving companies need CRM

6:43 - Automating the way to reach targets by using their buyers' journey

8:18 - Why are the surveys and storages important for the moving industry

12:07 - How did Milovan learn all the information he knows about the moving industry

15:22 - Learning to interact with people who are way above your pay grade

18:04 - Why the personal branding of the people working with you matters

22:10 - Should we put a job title on a LinkedIn profile when doing the outreach

24:31 - Humor wins

25:25 - How does the selling look like in the moving industry

28:09 - Creating brand, demand, and awareness

29:52 - Why positioning on Google for the moving industry is hard

32:06 - It should be easy to keep track of your shipments

35:38 - The structure of the company at the start

37:16 - Doing sales from a marketing perspective

39:04 - Developing a Drive Sales show podcast

45:50 - Outro

Find more about Milovan:

https://drivesales.com/

https://www.linkedin.com/in/milovan-milosevic/

https://www.youtube.com/channel/UCIYSU_zlxy-Nt-SkZy4448w

Enjoy!

--------------------------------------------------------------------------------------

Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

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These days, the term "thought leadership" is tossed around a lot.

Everyone is talking about it and a lot of people claim to be thought leaders, but what does it actually mean? What separates the wannabes from the real thought leaders? And more importantly, how can you use thought leadership to scale your business?

To discuss these things and to get some answers, in this episode of the Funky Marketing Show, I sat down with Ashley Faus, Content Strategy Lead at Atlassian, a multibillion-dollar software company.

Ashley has a lot of experience with thought leadership and she was kind enough to share some insights on what it takes to be a thought leader, how to use thought leadership to scale your business, and how to get started if you're new to the idea.

For this episode, I won't tell you to sit down and relax, instead, I want you to get a pen and paper because there are a lot of great insights and actionable tips that you'll want to take note of.

Here's a quick overview of what we covered:

0:00 - Intro

1:27 - Developing the vibe of the show

3:48 - Ashley's background story

5:53 - Should developers do the writing for the developers' topics

8:48 - Using different talents to improve your work

12:02 - The importance of having feedback calls with clients

13:56 - Having a playground mindset

18:14 - Balancing customer experience

20:40 - Always think about the way people are coming to you and how they use your product

23:42 - Thought leadership is not what you think

30:29 - The majority of the people on LinkedIn are either in marketing or sales

31:58 - The point of thought leadership

36:05 - Share to the point where you share everything

36:56 - Thought leaders are pissed

37:54 - Incremental progress is the key

39:58 - Show people where they are making mistakes on their own example

41:41 - What’s the value of thought leadership

44:28 - Where is LinkedIn going

50:33 - Comments from the chat

51:14 - Social platforms are evolving in their own way

53:49 - Outro

Connect with Ashley:

https://www.linkedin.com/in/ashleyfaus/

Enjoy!

Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

b2bmarketing #thoughtleadership #growth #funkymarketing

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Growing a startup is a daunting task. There are a million things to think about and a million different ways to approach each one. Enough to make your head spin and your stomach churn.

But don't worry, as always, we've got you covered.

When it comes to growing a startup, setting up the foundation is one of the most important steps.

Think about it, you can't build a big house on a shaky foundation, can you? Even if you manage to do that, it's only a matter of time before it all comes crashing down. The same goes for your startup so it's obvious that setting up a strong foundation is of utmost importance.

However...

Setting up a strong foundation is not enough, you also need to have a solid strategy in place. A strategy that will help you grow your startup and take it to the next level.

Now, the question is:

How do you actually go about setting up the foundation and finding the best strategy to grow your startup?

You're in luck because that's exactly what we're going to be talking about today.

In this episode of the Funky Marketing Show, we have Vukasin Vukosavljevic, VP of marketing at Skillful Communications. Vukasin is also the former Head of Growth at lemlist and a Former Marketing Manager at Shyft.

During his time at lemlist, Vukasin helped grow the company from $12K to $13.5M ARR and he also played a key role in helping Shyft raise multiple seed rounds and grow their revenue from $30K to $2M.

So, if anyone knows a thing or two about setting up the foundation and finding the best strategy to grow your startup it's definitely Vukasin. So sit back, relax, and prepare to take some notes.

Here's an overview of what we talked about:

0:00 - Intro

2:19 - You get to play this game only once, so why not play it the way you like

6:44 - Step out of the comfort zone and find your way

11:01 - What makes for good leadership

13:03 - Retirement comes in many forms

14:49 - How to find creative ways to grow a profitable business

22:29 - How to choose what to focus on for the best results

31:20 - Figuring out company strategic narrative

36:18 - Prove to the leadership that their way isn't working

41:16 - If your brand comes through the door, what would it look like?

46:16 - VP of marketing challenges

51:35 - Internal and external motivation

54:00 - Building a brand and growing a revenue

57:36 - Outro

Enjoy!

Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

b2bmarketing #growth #b2b #startups #funkymarketing

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So you've got this great B2B product, and you're pretty confident that it would be a hit with developers. After all, what self-respecting developer wouldn't want to use the latest and greatest tools available?

But here's the thing: just because your product is great doesn't mean that developers will automatically flock to it. In fact, selling to developers can be quite a challenge.

Because of that, it's important to take the right approach when selling your B2B product to developers and in this episode of the Funky Marketing Show, we sit down with Zeljko Riha to talk about how to do just that.

Zeljko is in the marketing world for a little over 15 years and he has a lot of experience in the field of B2B marketing, especially when it comes to selling to developers.

So if you're looking for some actionable tips on how to sell your B2B product to developers (the right way), then this is the episode for you!

Here's an overview of what we talked about:

0:00 - Intro

1:55 - Zeljko's background story

3:48 - There’s a lot less BS on Twitter than on LinkedIn

5:18 - Bringing B2C mindset into B2B world

12:40 - Digital sales are not marketing

16:41 - Marketing is like dating, you have to build a relationship

20:57 - Company backstory does matter to the clients

23:05 - Not every marketing is good marketing

24:39 - In a startup world there are no second chances

26:58 - Why developers market don't like marketing

31:06 - Developers have other interests outside the job as well, you just have to find them

34:55 - One thing to keep in mind choosing a community manager

38:00 - Marketing needs to have a different approach for every category

39:52 - You cannot base the company brand on one person

43:35 - Change is normal and it should be embraced

45:19 - Marketing on Twitter and Reddit

53:33 - Finding the talking points

57:01 - Marketing for startups that people are not aware of yet

59:39 - Learning from the other industries is the way forward

1:01:59 - Outro

Enjoy!

Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

b2bmarketing #b2b #digitalsales #startups #funkymarketing

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Well guys, today, I have a special episode for all of you.

In this episode of the Funky Marketing Show, I set down with Yaagneshwaran Ganesh, my dear friend who I've known for years and whom I respect a lot.

Yaag and I met right when I was just starting Funky Marketing and he has been a great support ever since, being one of my first guests on this show and also helping me out a lot with advice and tips.

Yaag is the Content Marketing Director at Avoma, an AI Meeting Assistant that automatically transcribes, summarizes, and analyzes every meeting to provide actionable Conversation Intelligence and a host of The ABM Conversations Podcast, a leading B2B marketing podcast that features conversations with some of the best marketers in the world.

So today, I really wanted to pick his brain on what he's been up to lately, how he's been able to achieve the level of success that he has, and what tips he has for people who want to get ahead in their marketing journey.

I'm really excited to share this interview with all of you, and I hope you guys enjoy this episode as much as I did.

So without further ado, let's get into it.

Here's an overview of what we talked about:

0:00 - Intro

3:04 - Learn, share, build trust and relationships

6:06 - How Yaag and I met

8:26 - Search for the ideal company

15:40 - Marketers need to be flexible

21:47 - Advantages of playing multiple roles

24:45 - The importance of open communication with your team

26:53 - Communication when working remotely is different than when working in the office

31:14 - Choosing the keywords

36:11 - How did Yaag and the team plan the AVOMA content strategy

45:40 - It's great to be constantly challenged

50:26 - A message for the Funky Marketing audience

52:11 - Outro

Find more about Yaag and Avoma:

https://www.linkedin.com/in/yaagneshwarang/

https://open.spotify.com/show/07WEaX6Bdf7vFo7dBjkKB4

https://www.avoma.com/

Enjoy!

Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

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You may be spending a lot of money on LinkedIn ads, but are you getting the most out of them?

The answer is probably a lot less than you could be.

That's why we called Justin Rowe to join us today and talk about how you can use LinkedIn Ads and retargeting to get more leads, sales, and customers.

Justin is the Founder of Impactable, a LinkedIn ads agency, and if someone knows how to get the most out of LinkedIn ads, it's him.

In this episode, we will talk about many different things and aspects of LinkedIn ads and how to use them for your business, so if you're thinking about using LinkedIn ads or already are but not happy with the results, this episode is for you.

Here's an overview of what we went through:

0:00 - Intro

1:46 - Coming from different backgrounds brings the uniqueness to marketing

3:52 - From the restaurant industry to the marketing industry

7:48 - Lead gen vs demand gen on LinkedIn

11:50 - How to structure the ads on LinkedIn

17:50 - Shaping organic community

19:40 - Targeting ads to specific companies

21:40 - Should ads in the feed lead people to the website

25:20 - Video vs photo vs text, what works best?

30:03 - What is the average frequency of showing ads

32:42 - new changes in marketing

37:00 - Leads don't always generate revenue

38:07 - Team structure and what's next

41:42 - The importance of a good youtube channel

45:20 - Retargeting website visitors with youtube ads

46:10 - Diversifying and testing other channels

49:19 - Advice for the Funky Marketing audience

50:40 - Outro

Enjoy!

Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

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Do you know what is one of the biggest mistakes B2B companies make?

Assuming things about their customers instead of knowing about them.

This leads to a cycle of making assumptions, acting on those assumptions, and then being surprised when the results don't match up with what was expected.

The best way to avoid this?

Have regular calls with your clients.

This gives you a chance to ask questions, get feedback, and really understand what they need and want.

It also allows you to build a strong relationship with them, which is essential for any business.

However, simply having a call is not enough. You also need to make sure that you are making the most of it.

How to do that?

Well that's exactly what I am here to talk about in today's episode of the Funky Marketing Show.

In this episode, I will be talking about why having regular calls with clients is so important, how to make the most of the call itself, which questions you should be asking to get the most valuable information, and what to do with that information once you have it.

So if you are ready to learn how to make the most out of your client calls, then press play, and let's get started!

Here's an overview of the episode:

0:00 - Intro

1:41 - Importance of having regular calls with clients

7:05 - Knowing clients' perspective is highly valuable

11:46 - Find out how your clients call and describe your product/service

14:56 - Where did clients hear about you

16:43 - “How did we start working together?”

19:04 - “What are some things that could be improved”

22:59 - Find out how clients look at you

23:55 - Questions from the chat

24:27 - Message for the Funky Marketing audience

25:51 - Outro

Enjoy!

Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

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If you take a look around, you'll see that there are many tips and tricks for using LinkedIn out there. It seems like everyone is an expert on the platform...

But the thing is, a lot of the advice you'll find is either outdated or just flat-out wrong. Or it's maybe even good but it's basic and you're looking for an edge.

So how do you make sure you're using LinkedIn the right way in order to succeed in 2022?

Well, I'm here to tell you that there's only a handful of people you should really be taking advice from when it comes to LinkedIn and who really understand how the platform works and how to use it to your advantage.

And one of those people is Richard van der Blom.

Richard van der Blom is a social media expert with more than a decade of experience in the

field, and he's here to dish out all the things you need to know about making the most out of Linkedin. He inspired and trained over 200.000 professionals, and worked for over 750 international companies, in over 20 countries.

Richard is a keynote speaker on Social Selling, Digital Transformation, and LinkedIn. Member of an independent European LinkedIn Think Tank. Author of Annual LinkedIn Algorithm Research and over 100 blogs.

He's enjoying a good "paella Bogavante", listening to Pearl Jam, and (only) on the weekends a Gin-Tonic. Use to be a fairly good football player, now trying to keep up with the veterans. Family and friends are what really matters in life, he says.

So buckle up and settle in for some serious LinkedIn tips from the expert himself.

Here's an overview of what we talked about:

0:00 - Intro

1:50 - Richard's background in marketing

3:27 - Most wanted types of training

6:29 - State of the LinkedIn

10:25 - What tools come in handy for LinkedIn?

12:21 - Video messages in DM's

14:46 - New changes in the LinkedIn algorithm?

19:01 - LinkedIn strategies that work

24:18 - Should you use creator mode on LinkedIn?

27:20 - How to know if your LinkedIn strategy is working?

30:12 - Which traffic to your website usually converts more?

35:56 - Why do LinkedIn posts reach drop down to zero after some time

41:21 - Where will LinkedIn go from here?

44:05 - What are some persistent things that are on LinkedIn?

46:46 - How important is the newsletter for creator mode?

49:09 - Keep content strictly professional or mix it with personal?

56:12 - Where to find more about Richard

56:59 - A message for the Funky Marketing audience

58:00 - Outro

Connect with Richard:

https://www.linkedin.com/in/richardvanderblom/

Enjoy!

Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

linkedin #linkedinmarketing #linkedintips #linkedinstrategies #linkedinexpert #b2bmarketing #demandgen #leadgen

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Are you struggling to make your website convert? Do you feel like you've tried everything but nothing seems to be working?

If so, you're not alone.

In fact, many B2B companies struggle with getting their websites to convert.

So the question is, why is that? And more importantly, what can you do about it?

Well, that's exactly what we're going to be talking about in this episode of The Funky Marketing Show!

We'll be joined by Sam Dunning, Sales Director and Co-Owner of the Web Choice, and host and founder of the Business Growth Show.

Sam is an expert in the world of B2B, and today we'll be picking his brain on why B2B companies struggle to make their websites convert, and what you can do to make your website convert like crazy! Plus, we'll be sharing the surprising truth about SEO in B2B.

So if you're struggling to make your website convert, or you want to learn the surprising truth about SEO in B2B, you should definitely give this episode a listen! You might just learn something that could change your business forever.

Here's an overview of the episode:

0:00 - Intro

1:58 - Sem Dunning's background

3:35 - Is SEO important in B2B?

8:23 - SEO can't give you the results right away

9:33 - Boosting the SEO from the start

12:32 - Building the SEO foundations

17:40 - Keeping your site nice and simple is the best strategy

19:59 - The importance of navigation through the website and CTA’s

22:48 - How to increase the number of people that click on the CTA

26:40 - Narrowing people's input on a website can drastically improve it

31:17 - Websites are great for qualifying prospects

34:08 - Here’s why you should have pricing on your website

37:40 - How to be more visible in the search

42:14 - Are podcasts a modern way to build links?

45:10 - Is youtube SEO relevant?

50:07 - Message for the Funky Marketing audience

51:17 - Outro

Find more about Sam:

https://www.linkedin.com/in/samdunning/

https://www.businessgrowth.marketing/

https://www.webdesignchoice.co.uk/

Enjoy!

Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

b2bmarketing #cro #seo #seotips #b2bmarketingtips #websiteconversions

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One big difference between B2C and B2B is that in B2C, usually there's a big budget and you don't have to fight to secure one, and there is respect for the marketing team and marketing department for the value they are bringing to the business.

In B2B, that's not always the case.

There's a lot of pressure to deliver results, there's often more skepticism about the role marketing can play in driving business results and the respect for marketing's contribution isn't always there.

That's why we called Stacey Danheiser, Founder and CMO of SHAKE Marketing, to hope on a Funky Marketing show and talk to us about what CEOs really want from marketing.

Stacey has plenty of experience in the B2B tech space, and she will share with us how to gain credibility as a marketer and prove your worth to the business. She will also share with us 5 competencies that every marketer should master if they want to be successful in a B2B setting and some great advice for getting to know your audience.

So, if you're a B2B marketer looking to up your game and gain some credibility with the business, this episode is for you!

Tune in now and level up your marketing skills!

Overview of what we talked about:

0:00 - Intro

2:21 - Building a community

4:06 - Stacey sharing her story

8:10 - Things today's marketer needs to master to stand out

11:34 - Does the vision has something to do with choosing the next CEO

13:37 - Competencies great marketers have

18:15 - Trying before buying

19:54 - Evaluating data and understanding the customer value

22:38 - Why the story, culture and purpose of the company matters

23:58 - One big difference between B2C and B2B marketing

27:19 - Three things marketers could be doing to improve their credibility

30:11 - “What do you think is my job”

31:37 - Know your customer

35:56 - There are lots of ways to do an "interview" with the customers

38:13 - Mistake B2B companies make with the value proposition

40:03 - Message for the Funky Marketing audience

43:55 - Outro

Find more about Stacey:

https://www.linkedin.com/in/staceydanheiser

Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

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In a noisy world where people are bombarded with marketing messages all day long and where most of the products have the same or similar features, your brand messaging matters more than ever.

Most businesses put a lot of thought into their product or service but don't give nearly as much attention to their brand messaging.

Your brand messaging is what sets you apart from the competition and tells customers why they should pick you over anyone else.

Your brand messaging is what will make people remember you and it's what will help you build a loyal customer base.

To talk about the importance of brand messaging, product messaging, and how to create messaging that works, in this episode of the Funky Marketing Show, we're joined by expert copywriter and brand messaging strategist Diane Wiredu.

Diane is the founder of Lion Words, a brand messaging and copywriting agency that helps businesses clarify their message and connect with their ideal customers.

Diane has worked with businesses of all sizes, from solopreneurs to Fortune 500 companies, and she's here to share her expertise with us.

Here's an overview of what we went through:

0:00 - Intro

2:20 - Diane introduces herself and tells us why she does what she does

3:35 - There aren’t many people who can do a great job

5:15 - What happens when companies realize that growth needs to happen

8:51 - To nail product messaging, you need to nail brand messaging first

12:27 - Positioning on the market is only one part of the equation

13:50 - How do you approach creating a messaging hierarchy

18:07 - How to navigate branding with multiple audiences

24:15 - Here’s how to get leaders on board

31:51 - Don’t look for a swimming pool, look for a paddling pool

37:14 - Developing a product with no market for it

39:32 - Can demand be created without massaging?

41:17 - You can’t create demand if it doesn’t exist

42:50 - Is demand gen equal to advertising?

45:00 - Simplifying things to help the customers

45:56 - Outro

Connect with Diane:

https://www.linkedin.com/in/dianewiredu/

http://lionwords.com/

Enjoy!

Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

brand #messaging #b2bmarketing #copywriting #differentiation #funkymarketing

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Do you know that WoM (Word-of-Mount) marketing is one of the best forms of marketing?

You probably do.

But do you know how to use it effectively to grow your business?

That's a tougher one.

That's why, in this episode of the Funky Marketing Show we called Pragya Mishra, Head Of Marketing at SHIELD, to give us a low-down on how to use WoM marketing for your business.

Pragya has been in the marketing industry for over 10 years now and she's an expert on using WoM marketing to grow businesses.

In this episode, we talk about:

0:00 - Intro

1:06 - Presenting Pragya Mishra and her work

3:02 - Defining organic marketing today

5:28 - Design the message based on what your audience wants

8:03 - Customers learn with good experiences and expect the same from everybody else

11:15 - How did Pragya design the strategy for the SHIELD

14:41 - Use LinkedIn to your advantage and always lead by example

18:15 - Form the team based on your narrative

20:30 - Feel free to DM your contacts on LinkedIn

22:27 - Develop different content for different channels

24:59 - Share information you acquire throughout the journey

29:25 - Bigger personal brand = bigger company brand

31:49 - How do you measure organic marketing?

36:06 - Different lengths work differently

41:09 - Handling a youtube channel

45:11 - Setting up a strategy for youtube

47:14 - Marketing in an early-stage startup

51:17 - What's next for Pragya and for the SHIELD

52:15 - Where can people find more about Pragya

53:32 - Outro

Find more about Pragya:

https://www.linkedin.com/in/mishrapragya/

https://www.shieldapp.ai/

Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

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Most marketers are familiar with the concept of funnel marketing. And most of them know that it's essential to have a well-constructed sales funnel in order to convert leads into customers but…

What many marketers don't know is that there's more to funnel marketing than simply creating a sales funnel and sending traffic through it.

In order to get the most out of your funnel, you need to understand your customer's journey and how they interact with your funnel at every point along the way.

To help us understand this concept better, we've invited Mikael Dia, CEO and Founder of Funnelytics, to come on the Funky Marketing Show and share his expertise on the subject.

Mikael is a funnel marketing expert and he's going to share with us what he has learned from years of experience helping other businesses grow and from growing his own business.

We are going to talk about many things in this episode, from funnel marketing and customer journey to how Mikael built a company, product, and a thriving community around it.

This is an episode that you don't want to miss!

Overview of what we talked about:

0:00 - Intro

1:09 - Background on how did Mikael get into the business

3:27 - If you want to build a thriving community, you gotta keep this things in mind

6:15 - Sharing your experience with other people and helping them succeed is the key

9:01 - How Mikael figured out their target group

14:40 - People really LOVE to use Funnelytics

15:52 - Mikeal describing Funnelytics

17:30 - One of the biggest pain points marketers have

20:10 - “How do you help the business grow?”

22:55 - Best growth strategy is NOT to focus on growth!

26:00 - The biggest advantage of a company is the customer experience

29:14 - Tools for ABM won't help you achieve the outcome that you want

30:30 - How big of a factor in growing the company is the education

36:43 - Is the way people buy and consume things changed since the beginning of COVID?

39:05 - Did Mikael have to change some things related to the way he tracks performance?

41:41 - Message for the Funky Marketing audience

43:21 - Where can you find out more about Mikael and Funnelytics

44:12 - Trying Funnelytics mapping tool or scheduling a demo

47:35 - Outro

Find more about Mikael:

https://www.linkedin.com/in/mikaeldia/

https://funnelytics.io/

Enjoy!

Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

funnelmarketing #b2bmarketing #customerjourney #salesfunnel

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More and more companies are turning to podcasts as a way to reach their target audience. And it's not hard to see why: podcasts are an incredibly effective marketing tactic that can help you build relationships with your customers, generate leads, and grow your business. But that's not all. in fact, there are many more benefits to starting a podcast for your business.

To discuss all the benefits of podcasts and why your business needs one, I invited Trent Anderson on the show. Trent is the Head of RevOps at Podchaser and in this episode of the Funky Marketing Show, we talk about everything you need to know about podcasts and why they're such a valuable marketing tool.

If you're thinking about starting a podcast or are looking for ways to improve your existing show, this is the episode for you. Tune in now to learn more!

Overview of what we went through:

0:00 - Intro

2:15 - Creating relationships through podcast

5:00 - Ideal tactic to get into conversations with ideal customers

7:59 - Why most podcasts fail

9:18 - Written content should support your podcast initiative

13:17 - Extracting the strategic narrative from companies that don't know what are they doing

17:10 - Books to get inspiration from

18:10 - Using podcasts as a research tool

24:01 - Be passionate about your content, people will trust you more

26:41 - Real conversations are happening in the audio format

29:00 - Podcasts are the best way to learn about specific subjects

31:32 - Using the podcast as a way to get into new markets

33:31 - Always try to get in the conversation with the right people

34:39 - There are no excuses for not starting a podcast

36:53 - Trent shares a real-life example of how he used research interviews and podcast appearances to get into new markets

41:47 - What do we need to measure when it comes to the podcast?

45:11 - Getting the feedback, topic ideas, and improving the quality of content

46:42 - Podcast advertising attribution

50:19 - Take the topic, digest it and see if it works for you

53:11 - Where you can find more about Trent

53:58 - Outro

Find more about Trent:

https://www.linkedin.com/in/growthtrent/

https://twitter.com/trentanders0n

https://www.podchaser.com/

Enjoy!

Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

b2bmarketing #podcasttips #podcasting #demandgeneration #funkymarketing #inboundmarketing

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Looking to start or grow a thriving community?

Well, today's your lucky day!

On this episode of Funky Marketing Show, we're joined by Joel Primack, Social & Community Specialist at Lattice, Co-Founder of Revenue Era, and a Host of The Community-Led Growth Show to talk about the science of community-led growth.

Joel shares his wealth of knowledge on the topic and covers everything from what community-led growth is and how to build a strong foundation for your community to how to measure success and keep your community engaged. He also shares some insights on the future of community-led growth and how it's going to shape the way we do business.

If you're looking to start or grow a thriving community, this episode is definitely for you!

Overview of what we talked about:

0:00 - Intro

2:29 - Background on Joel’s work

5:24 - What is community-led growth?

11:52 - Things we need to think about before starting the community

17:59 - Choosing the right channel for building community

24:29 - Onboarding and engaging people in the community

28:52 - Getting approached to join the community

30:19 - Onboarding can make or break the community

34:11 - The community owner's job is to serve the people in it

36:34 - Measuring the engagement of the community

42:07 - Evoking reactions in the community makes them more engaged

46:09 - Unexpected thing that happened when Joel started building the community

51:05 - There is always room for the community to grow and thrive

54:48 - Where can you find more information about Joel

55:52 - Outro

Connect with Joel:

https://www.linkedin.com/in/joel-primack/

https://twitter.com/jprimack25

Enjoy!

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

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How is the role of the CMO and SDRs changing? Why do we need to get away from the MQL model? Should the marketing be measured by the revenue?

These are just some of the things we covered in this episode of Funky Marketing Show. Our guest today was Stefan Repin Fractional CMO and consultant and he shared with us many great insights about marketing today and how things are changing.

Overview of what we talked about:

0:00 - Intro

1:39 - Why is Stefan the perfect guest to talk about B2B, ABM, and Demand Gen?

4:29 - What does Stefan consider a good company to be their CMO?

10:15 - Is the role of the CMO changing?

15:42 - Simplify business stories so people can easily relate to it

18:00 - Why do we need to get away from the MQL model?

24:25 - What is the role of the SDR and should marketing handle it?

30:14 - Roles of the SDR are unappreciated and usually misunderstood

35:31 - SDRs need to be more like marketers and less like sales

38:43 - Is the SDR slowly dying?

40:53 - Should the marketing be measured by the revenue?

45:50 - Marketing needs to experiment more often

46:57 - Where can people find you on social media?

47:55 - Message for the Funky Marketing audience

51:08 - Outro

Enjoy!

Connect with Stefan:

https://www.linkedin.com/in/stefan-repin-revenue-funnel-eli/

Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

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Looking to up your content marketing game?

If so, you're in for a treat.

In today's episode of the Funky Marketing Show, I'm talking with Mike Winnet, the guy who got banned from LinkedIn for being too good at content marketing.

Okay, I am joking about the last part, he got banned for another reason(which he'll share with us during the show), but Mike is a content marketing genius and he's got some great tips to share with us.

Other than being a content marketing genius, Mike’s the Co-founder of IAM Productions, an animation and video production agency in Warrington, and The Contrepreneur movement on YouTube. A few years back he was part of a team that built and sold a business for £8 million in the space of about 2 years.

Mike is one of those guys who just knows how to get things done, and he's got some great advice to share with us on everything from creating content that will attract clients, to using video in your content marketing strategy.

So if you're looking to take your content marketing game up a notch, make sure to tune in and learn from the best.

In this episode, Mike and I discuss:

0:00 - Intro

2:06 - You should be different, but you should also be careful not to lose your audience

7:58 - Marketing I'm doing for myself is different than the marketing I do for my clients

9:08 - Getting banned from LinkedIn

15:44 - Build your business on your own "platform"

17:05 - Should you “be yourself” on social media?

18:54 - How to build an audience on LinkedIn

27:35 - The decision behind making a youtube channel

31:34 - Online course won't make your business successful

38:26 - Do your research right so you don’t get scammed

41:07 - The best and easiest way to create content

48:13 - What is the community that you have started

51:51 - Build the community and then sell to them or vice versa?

54:29 - Advice for Funky Marketing audience

55:38 - Outro

Find more about Mike:

https://twitter.com/mike_winnet

https://www.linkedin.com/in/mikewinnet/

https://www.youtube.com/channel/UComkllJTMHNZr4UNxCThdcw

https://www.viewsaremyown.social/

https://iamproductions.studio/

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

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You're curious, aren't you?

What's the secret to making content creation a breeze? How to constantly produce quality content? And how to make sure your target audience will consume and love it?

The answer is simple: a well-organized content creation workflow.

How to go about setting it up?

Well, in this podcast episode of the Funky Marketing Show, Emilia Korczynska, Head of Marketing at Userpilot, shares her top tips on how to organize your content creation workflow for maximum efficiency, she even shares her screen to show us how they do it at Userpilot.

If you want to learn how to organize your content creation workflow like a pro and constantly produce high-quality content, make sure to give this episode a listen!

Overview of what we talked about:

0:00 - intro

2:14 - How do to organize content to be sustainable

7:59 - presentation of the content distribution workflow

16:38 - How to recognize and choose the right content writers

24:56 - Why content writer shouldn't have the content strategist responsibilities

30:07 - How much can Ai help with writing content

32:24 - Should you gate the content

37:17 - Use webinars and polls to share the content with some personal approach

40:32 - Where content is going in 2022

46:08 - Using AI tools to tweak content

49:12 - Writing a content - opinion vs research

53:20 - Where can people find more information about Emilia

54:37 - Advice for Funky Marketing audience

1:00:17 - Outro

Connect with Emilia:

https://www.linkedin.com/in/emiliakorczynska/

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

b2bmarketing #b2bmarketingstrategies #b2b #business #marketing #marketingtips content #contentmarketing #contentmarketingtips #contentmarketingbasics #contentwriting #contentmarketingstrategy #contentcreation #inbound marketing #contentstrategy

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Sales Development Representatives are some of the most important people in any company. They're the ones who reach out, identify and qualify potential customers, and they're essential to a company's success.

But as the world of work changes, the way that SDRs work is changing too. And in order to stay ahead of the competition, it's more important than ever for them to focus on their personal brand.

In this episode of the Funky Marketing Show, we brought Nadja Komnenic, Head Of Business Development at Lemlist, to talk about the importance of personal branding for SDRs. Nadja has a lot of experience in the sales world, and she knows exactly what it takes to be successful.

In this episode, Nadja shares her tips on how SDRs can create a powerful personal brand. She discusses the importance of building relationships, standing out from the competition, and being kind and helpful.

If you're an SDR, make sure to listen to this episode! You'll learn a lot about how to build a successful career. We had a lot of fun recording this episode, and we are sure you will enjoy it too!

Overview of what we talked about:

0:00 - Intro

1:56 - Building a personal brand

4:24 - How much did presence on LinkedIn helped Nadja in her career

8:04 - Which KPIs should you track on LinkedIn

13:02 - How to do the outreach on multiple channels

21:10 - Automation is not bad if you personalize it in a subtle way

24:04 - How to convert people after you build a relationship with them

26:05 - Thoughts on the LinkedIn newsletter

27:08 - When is the right time to switch to LinkedIn Premium?

29:25 - The Lem-heroes project

35:47 - Automation should represent the buyer's journey of the customers

37:25 - Being kind will get your further in sales than any podcast or webinar

42:38 - What was the craziest conversation Nadja had while doing the outreach?

44:23 - A message for the Funky Marketing audience

46:07 - How to make people start being active on social media

51:00 - Outro

Follow Nadja:

https://www.linkedin.com/in/nadjakomn...

https://www.youtube.com/channel/UCWeg...

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zx...

Apple: https://podcasts.apple.com/us/podcast...

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contac... and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

personalbranding #salesreps #salestips #b2bmarketing #demandgeneration #linkedin #linkedinmarketing #funkymarketing

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Looking to dominate content marketing in 2022? Look no further!

In this episode of the Funky Marketing Show, we sit down with Erin Balsa, a content marketing expert, to get her insider tips on content marketing strategy, planning, and execution.

Erin shares her insights on the latest trends in the industry and offers advice on how to stay ahead of the curve. She also discusses how to differentiate your company through storytelling and offers tips on how to get the most out of your content marketing efforts. So, if you're looking to take your content marketing game to the next level, don't miss this episode!

Here's an overview of the episode:

0:00 - Intro

3:47 - Starting the solopreneur journey

6:12 - How should content be defined in 2022

10:04 - Can companies differentiate themselves by telling their own story?

15:31 - Why companies shouldn't change their category

19:24 - Growing from solopreneur to entrepreneur

21:52 - Is there a group of people on LinkedIn who are leading the change with content?

28:17 - Engaging with people and building friendship on social media

35:52 - The importance of the employee influencers

38:42 - Repurposing blogs as LinkedIn articles

41:41 - Should more companies do their own research

47:33 - What is “Big content''?

49:36 - 3 things that might be big this year

50:43 - Creating a brand voice

56:00 - Outro

Tune in and let’s get funky!

Connect with Erin Balsa:

https://www.linkedin.com/in/erinbalsa/

https://erinbalsa.com/

https://twitter.com/ErinBalsa

Enjoy!

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

contentmarketing #b2bmarketing #b2bcontent #inboundmarketing #storytelling #demandgen

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As business owners, we all want our companies to grow. We want to attract more customers, sell more products or services, and make more money. But sometimes, it can be difficult to know how to achieve that growth. That's where a Fractional CMO can help.

But how do you know if hiring a Fractional CMO is the right decision for your business? When you should consider hiring one? And how exactly they can help your business grow?

To answer all of these questions, and many more, I decided to film this episode of the Funky Marketing Show and tell you everything you need to know about Fractional CMO.

Here's an overview of what I'll be talking about in this episode:

0:00 - Intro

2:29 - Future of the Funky Marketing

6:05 - Why and when you should hire a fractional CMO

11:50 - Head of marketing should be a C-level role

12:30 - Hiring a CMO should be looked at like an investment

14:15 - What are the things CMO should do and how the whole process looks like

20:44 - One of the biggest problems that B2B companies make

23:22 - Outro

If you're wondering whether hiring a Fractional CMO is the right move for your business, or if you're simply curious to learn more about what they do and how they help businesses grow, then this episode is for you. Enjoy!

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

fractionalcmo #marketing #b2bmarketing #marketingstrategy #marketingservices #marketingtips #strategicmarketing #funkymarketing

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Are you looking to improve your conversion rates? Or better yet, maximize them?

Of course you want to - who wouldn't?

That's why, in this episode of the Funky Marketing Show, we called in expert copywriter Eden Bidani.

She's a CEO and Founder of Green Light Copy, a boutique copywriting agency that helps SaaS, startups, ecom, and tech businesses grow their revenue (and their reach) with landing pages, ads, and website copy. And she's going to let us in on all her copywriting secrets!

Here's an overview of what we'll be covering:

0:00 - Intro

2:35 - What is the starting point for the conversation about copywriting

6:25 - Jobs to be done framework - Common mistakes companies make

13:20 - Anthropology is great to get to know your customers

16:35 - Is it possible to optimize the copy just by looking at the conversions?

22:21 - The importance of communication throughout the whole process

29:04 - Sharing successful stories and examples

35:18 - Things we can do to increase the conversions

45:03 - Figure out the best way to ask the right questions

49:06 - 3 things that can help you optimize your copy

50:42 - Outro

Enjoy!

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

copywriting #copythatsells #b2bmarketing #conversionrate #copy #funkymarketing

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What if I told you that B2B marketing isn't so different from B2C after all? Although there are some key distinctions, the basic principles of marketing and human psychology still apply.

When I decided to start Funky Marketing I had the vision to change the way B2B marketing is done. I wanted to make it more human and less transactional. I wanted to bring B2C marketing principles to the B2B world.

After all, people are people, regardless of whether they're buying a pair of shoes or a new software solution. And when you treat them like human beings, they respond in kind. They're more likely to trust you, to buy from you, and to recommend you to their friends.

The truth is, B2B marketing doesn't have to be so different from B2C marketing. In fact, by borrowing some of the basic principles from B2C, you can make your B2B marketing much more effective and more engaging.

In this episode of the funky marketing show, I called Evan, Head of Content & Community at trender.ai, creative, outcome-oriented content and community marketing professional with a love of all things SaaS and startups, focused on making work more human by promoting LGBTQ+ rights, fighting racial injustices, developing team-building activities, and encouraging professionals to prioritize their mental health, to talk about how to make B2B marketing more human.

Here's an overview of what we talked about:

0:00 - Intro

2:09 - How people look at diversity in Serbia vs US

5:43 - Diversity in business - Can you be different?

12:11 - How did development of the personal brands changed the way we sell and hire

15:33 - Here’s how influencers choose which tools to promote

21:11 - B2B works just like B2C - people are selling to people

25:56 - It's about experience in doing the things, not necessarily in the industry

31:15 - The lessons we learned from marketing along the way

37:40 - Copycats are everywhere!

44:02 - Do we need the community to be successful at building a startup?

46:01 - How do we define social selling today?

49:25 - How to make B2B more human?

53:13 - Outro

Enjoy!

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zx...

Apple: https://podcasts.apple.com/us/podcast...

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contac... and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

b2bmarketing #b2bmarketingstrategies #b2b #b2bmarketingstrategy #marketingb2b #b2bvsb2c #b2bmarketingexamples #b2bdigitalmarketing #b2bmarketingservices #b2bmarketingtraining #b2bonlinemarketing #marketingtips #b2bleadgeneration #demandgeneration #demandgen

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When it comes to generating demand for your product or service, there are a lot of things that you need to get right. Unfortunately, many companies struggle with this challenge and they often fail.

Because of that, we decided to call Jonathan R Bland, Co-Founder of Omni Lab, to join us on the show. Jonathan is an expert on-demand generation and he is going to share with us what companies are doing wrong and what they should do instead.

Here's an overview of what we talked about:

0:00 - Intro

3:52 - How Demand Generation looks today

7:49 - Creating products for existing vs non-existing demand

13:33 - Why intent matters and why do we need to build it

18:04 - Bridging the trust gap: sales and marketing working together

23:31 - Measuring success is one of the most important things to get right from the beginning

26:57 - Why you shouldn't take anyone's advice directly

30:14 - Why do people choose not to disagree as much

33:58 - Create trust through ads and stories

39:40 - Optimizing your budget and targeting the right people

42:24 - Interesting things about Reddit ads

46:52 - What companies get wrong about Demand Generation

48:49 - The importance and involvement of customer success

52:48 - A message for Funky Marketing audience

54:52 - Outro

Open your notebooks, Jonathan is about to spill the beans!

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zx...

Apple: https://podcasts.apple.com/us/podcast...

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contac... and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

funkymarketing #demandgeneration #leadgeneration #b2bmarketing #demandgen #b2bmarketingstrategies #b2b #business #marketing #marketingtips

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We all want to be the best at what we do. But too often, our big ambitions are getting in the way of success. This is especially true for marketers who have their heads so far down in the details that they can't see what's around them. There's nothing wrong with being detailed oriented but only when basics are covered.

The problem is that many people and many companies skim through the basics and dive into complex tactics, strategies, and ideas. And it's killing their B2B marketing success.

In this episode of the Funky Marketing podcast, I had the pleasure to sit with Jason Vana, the Founder of SHFT marketing, and talk about the importance of simplicity in everything we do, including marketing.

Here's an overview of what we talked about:

0:00 - Intro

2:02 - Balancing the time for yourself and for your own business

4:17 - Why do we need to keep things simple in everything we do

12:22 - Here why you should ask your customers why do they want to work with you

23:56 - Do the best customers come through referrals or not?

27:04 - Why branding strategy should always come first

32:16 - How to come up with the right messaging for your business

40:55 - Keep the strategy simple and your customers will trust you more

47:48 - The most important question you should ask yourself when identifying ideal customers

50:58 - One thing that causes distrust between a business and its customers

56:17 - Setting yourself up for success

57:57 - If you don’t know your ideal customer, nothing will work

01:07:28 - The majority of people that will reach out to you may never engage with your content

01:12:59 - Outro

It was a great conversation, and I'm sure you'll enjoy it.

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultation! Let’s talk and see how we can make your business GROW!

b2bmarketing #branding #b2bmarketingstrategies #b2b #b2bmarketingstrategy #marketingb2b #b2bmarketingexamples #b2bdigitalmarketing #b2bmarketingservices #b2bmarketingtraining #b2bonlinemarketing #marketingtips #b2bleadgeneration #personalbranding

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Maeva, our good friend, came by to the show! Maeva Cifuentes builds and executes world-class strategies that focus intently on delivering on search intent and empathizing with the reader.

Her approach to content is holistic. With her team, she creates a diverse portfolio of thought leadership, bottom-of-the-funnel, and keyword-driven content to make sure their clients have a healthy content library.

She focuses on innovative B2B tech, particularly in the hotel and short-term rental industry because they know that industry, and they know the audience, trends, and issues that are important to business owners and operators in those sectors. Plus, they believe it's a fascinating sector supported by small businesses.

Here's what we talked about:

0:00 - Intro

3:06 - How did you start the agency with content writing and SEO

8:29 - Reasons behind the content, articles, and blog posts

16:54 - How to choose the right content agency

23:24 - How does the content writing process look like

27:56 - How to create the content clusters

32:30 - How to set up the content operations?

40:34 - How can B2B companies improve their content

44:50 - What is a content upgrade?

48:05 - What can we do to create demand (instead of capturing it)

50:37 - Outro

Make sure you follow Maeva and her team using the links below:

https://www.linkedin.com/in/maevaeverywhere/

https://flyingcatmarketing.com/

Don't forget to subscribe to get notified when we drop the new episode.

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Maya is joining me today to talk about lots of stuff! She helps ambitious marketing executives accelerate their career growth. She's a VP of Marketing, Ex-Google, and Microsoft, a best-selling author, and a startup adviser.

Here's what we talked about:

0:00 - Intro

3:32 - How much did having a best-selling book help you in your career?

7:16 - How to design a customers journey from “what is this” to “I want this”

10:31 - Talking to your customers helps you help them better

16:35 - Should marketeers be on the sales calls?

22.18 - To create valuable content you need to hire an expert, not just a copywriter

28:47 - When is the right time for a startup to create a marketing team?

31:14 - Should the VPs and CMOs create the strategy or should they wait for the team

35:29 - How is marketing contributing to the revenue results?

41:41 - Aligning marketing and sales goals are necessary for success

44:15 - How to lead teams today?

47:05 - How much should we share the burden with the team

54.27 - Your employees are superstars and rockstars, give them the freedom to grow

1:03:09 - Outro

Find more info and reach out to Maya using these links:

https://www.linkedin.com/in/mayagrossman/

https://www.mayagrossman.com/

And make sure you subscribe to this show to be notified when we drop a fresh new episode!

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Sara, an Anti-buzzword Marketing strategist is joined us on the show today to explain to us the way we can create marketing that moves the middle and craft data with dreams.

Like all of us, she's tired of all the overused marketing buzzwords, acronyms that keep spreading like wildfire, and marketers who justify poor marketing results by saying: The goal was brand awareness.

Great marketing drives sales and tangible results. Period.

With this vision in mind, she's currently driving B2B content strategy and demand generation at Adnovum, a Swiss software development company based in Zurich, and, in her free time, creates as much content as she can and share unpopular opinions.

She likes to say that she's 50% creative chaos and 50% Swiss-knife precision. 1000% go-getter. 🚀

Here's what we talked about:

0:00 Intro

8:17 What is Anti-buzz Marketing

10:55 Don’t be afraid to be different on LinkedIn, it can help you to get noticed

16:12 How can we craft data with dreams?

23:26 Types of B2B ads that don't feel like ads

30:44 Data visualization and storytelling create trusty ads

34:44 Strategy vs. execution

41:54 the importance of testing and optimizing content when creating it

46:35 A message for the Funky Marketing Show audience

49:52 Talk about social media

54:13 Outro

Reach out to Sara on LinkedIn using the link below: https://www.linkedin.com/in/saralattanzio/

And make sure you're following Funky Marketing Show on your favorite audio platform: https://www.funkymarketing.net/funky-marketing-show/

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Our guest was Gore Veleski, award-winning graphic and branding design legend. He's also the guy who created the Funky Marketing logo.

He likes to call himself a stay-at-home dad and a part-time brand designer, but he's much more than that.

Here's what we covered:

00:00 Intro

02:12 If you want to make it, always challenge yourself

09:54 Music as inspiration for creativity

17:53 How to gather information from clients to make a perfect logo

23:46 How can B2B companies differentiate themselves

30:19 Different mindset as a challenge for creating something great

35:26 Is design change necessary for further differentiation

46:28 A simple design as a product of the fast consuming era

50:00 Educating your clients

55:59 A message for the Funky Marketing Show audience

58:10 Outro

Find out more about Goce using these links:

https://www.linkedin.com/in/goceveleski/

https://www.instagram.com/gotzeh/

https://dribbble.com/GVeleski

https://www.behance.net/GoceVeleski

https://www.youtube.com/user/gocemk

And make sure you subscribe to this channel for the upcoming episodes!

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Our guest today was Mark Evans. Mark is a Fractional CMO and strategic marketing advisor (B2B SaaS) specializing in demand gen, positioning, messaging, and content-driven marketing, a podcaster, and ex-journalist.

As a fractional CMO, strategic advisor, and coach/mentor, he works with clients to build a marketing "engine that generates consistent leads.

His expertise includes:

✶ Strategic positioning to tell the world what you do, who you serve, and how you're unique.

✶ Strategic plans to focus on marketing that makes sense.

✶ Overseeing tactical execution and creating systems to efficiently run the machine.

We talked about a bunch of stuff, and here they are:

00.00 Intro

05.16 How has Covid-19 changed the B2B landscape

09.56 Marketing has a key role in content distribution

18.20 Reasons for starting the Marketing Spark podcast

24.05 What are the first things to do when clients approach you

29.28 Get to know your customers (importance of customer insights)

35.20 Marketing needs to be a part of the decision-making process

37.06 How to align marketing and sales goals

43.35 How to choose the marketing consultant that fits your needs

48.39 How to reach out and connect with people on LinkedIn

56.51 A message for the Funky Marketing Show audience

1.00.29 Outro

Connect with Mark and find more information about what he does using the links below:

https://www.linkedin.com/in/markev/

https://www.marketingspark.co/

https://www.marketingspark.co/podcasts/

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Brett McGrath joined Nemanja to talk about Modern Day Marketer.

Brett is VP of Marketing @ The Juice, host of Modern Day Marketer and a host of Stacking Slabs Podcast for Sports Card Collectors and Investors.

He has spent 12 years in the B2B SaaS industry in various marketing functional and leadership roles. Brett wakes up every day thinking about messaging and positioning, sales alignment, demand generation, and content creation.

As you can see, he's highly focused on building out go-to-market strategies that elevate the organization's brand and develop a sales pipeline, and also results-driven. He believes it's all about bringing in the right people.

As well as we do!

They talked about the meaning of Modern day Marketer, Transparency, Ways of creating great content, Better ways to do content distribution, and the way communities are influencing the way we think about companies.

You can connect with Brett using the links below:

https://www.linkedin.com/in/brettmcgrath/

https://twitter.com/IndyMcGrath

https://www.thejuicehq.com/

https://www.stackingslabs.com/

https://open.spotify.com/show/7vdvpWnoUQx1g8pvT2d2kb?si=18c9c20c564d46aa

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Our dear friend Juliana Jackson dropped by on a show! She's a senior marketer with a strong blend of product and technical marketing experience, both in B2B SaaS and eCommerce, and currently Customer Marketing & Community at CXL.com

In the last 12 years, she has:

• Successfully taken to market 6 SaaS products;

• Provided long-term consulting in growth & product marketing for 10+ tech startups;

• Consulted 50+ direct-to-consumer brands on improving and implementing Customer Satisfaction and Customer Lifetime Value strategies.

• Managed and trained 4 customer support teams, 5 sales teams, and 2 marketing teams.

She's huge on education, internet experience, lifecycle marketing, technical marketing, marketing ops, community, and she goes out of her way to spread skills and understanding - and keep her outlook contemporary and candid.

• she likes a good laugh - we laughed a lot! She actually advises not following or connecting with her if you don't have a sense of humor.

But if you do, check her out on LinkedIn and Twitter.

https://www.linkedin.com/in/theclvlady/

https://twitter.com/theclvlady

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In this episode, Funky Marketing guest was Daniel Cmejla, Director, Partnerships, Community, Social Media at Chili Piper.

Daniel is a highly interesting character. Community Expert, Marketing Leader, Founder, Political Operative.

As a first person to handle the community, he Increased Chili Piper's organic impressions by 27,000% (700k organic impressions per month) over the 18 months. We got into details on how they've been able to do that.

He's a Former General Manager at Modern Sales Pros, where he brought membership from 1,000-14,000.

He's a Founder at #LeadersVote and Election Day Off, where he netted over 5,000 votes for Dems in GA, WI, FL, PA.

He builds communities, drives brand engagement, and helps apply tech to support progressive causes.

Some of the topics we covered:

What types of social media content work best?

Reward your marketers and build a happy community

Best use of the LinkedIn algorithm

How much inspiration comes outside of business?

The importance of analyzing the performance of the past post

Bringing B2C to B2B through social media channels

You can reach out to Daniel using the links below:

https://www.linkedin.com/in/danielcmejla/

https://twitter.com/HowToMakeChange

https://www.chilipiper.com/

And you can find out more about Nemanja and Funky Marketing using the links below:

https://www.linkedin.com/in/zivkovicnemanja/

https://www.funkymarketing.net/

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The Revenue Intelligence movement is underway and TIDAL has created an outbound movement that is unprecedented.

🗣 "Steven has raised the bar for Sales Professionals across the globe. His attention to every last detail is what sets him apart. No stone is unturned when he is a part of the process. 

He jumped by Funky Marketing Show and joined Nemanja in discussion on different topics, such as:

Should pricing be adapted to worldwide clients or for the local market?

Is performance marketing good or bad for a marketing company?

Why is LinkedIn important for growth?

Investing in LinkedIn pays off in the long run. And more.

Find out more about Steven and connect with him via his LinkedIn profile https://www.linkedin.com/in/stevenwschmidt/ or via TIDAL website https://www.risewithtidal.com/

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Our guest was Jay Desai. Jay is Head of Marketing at Captivate Talent. He's a Founder of Swpely - a tool for saving and sharing modern content (websites, images, videos, podcasts, tweets, LinkedIn posts).

He's someone who's building in public on Twitter and LinkedIn and someone who likes to teach Growth Marketing.

We had a conversation right after he took a role at Captivate Talent, and we talked about many things, such as:

What’s the marketing play when acquiring new users?

Which marketing strategies can you use to accelerate growth

Promoting your top customers the right way can lead to more referrals, content, and opportunities

Who deserves to own/determine pricing and pull that lever?

Connect with Jay on LinkedIn and Twitter:

https://www.linkedin.com/in/jayanishdesai/

https://twitter.com/jayd3sai

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Matthew Sciannella, Thinker & Strategy Director at Gorilla 76, is joining me to talk about the way Industrial Companies can modernize their Marketing Strategy

Matt is a guy who just loves marketing. After spending 7 years doing Comms for construction and AE companies, he made the jump into marketing and just exploded with ideas, excitement, and results. The profession just speaks right at him from the creative, organizational, and business standpoint.

He works with companies and fellow marketers in the industrial and manufacturing space looking to jump start and modernize their operation -- away from print ads, field marketing, and hard collateral into content, demand gen, multimedia, and social media.

He’s a firm believer that small teams and one-person shows can bootstrap it and get results that earn trust and revenue.

Topics we covered:

There is such a huge gap between the way he sees SaaS and eCommerce companies do their marketing and the way he sees those in the industrial and manufacturing space and he knows he can help close the gap.

Most executives don't have the patience for an organic content strategy to take hold.

They pull the plug on a podcast or a LinkedIn thought leadership program or an attempt to create e community after 90 days because they haven't gone viral or are not seeing lead gen or getting MQL goals.

Google Ads and LinkedIn Ads - what works for industrial companies?

Most people market to their audience in a way they would never allow to work on them. In fact, they would flat reject it and never consider that company. So why do they convince themselves if they do it, it will be different?

Connect with Matthew:

https://www.linkedin.com/in/matthewsciannella/

https://twitter.com/Matt_Sciannella

https://podcasts.apple.com/us/podcast/the-industrial-marketing-show/id1508070151

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Mr. Kyle R. Bell, a Direct Response Copywriter & Marketing Consultant is joining Nemanja to talk about helping financial services professionals attract new clients with 100% proven copywriting methods and breakthrough marketing strategies.

We covered many topics, and specifically talked about:

How does being active on Social contribute to your brand?

How to get to potential clients? 

Is email outreach overused? 

How important is it to differentiate yourself today?

Advice for people who are trying to build a business online?

Make sure to connect with Kyle on LinkedIn and say hi.

https://www.linkedin.com/in/bellcopywriting/

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When recording podcast, it's important to have fun. While recording an episode of the Marketing Spark podcast with ⁑ Mark Evans, I really had fun.

If that's the case, we produce good and quality content.

Having in mind that I don't consume much content, or do it strategically (one of the topics we talked about), this episode is one I'd recommend you to listen to.

⁑ Mark and I talked about:

✭ My journey from marketing employee to agency owner

✭ The growing interest in brand positioning

✭ How companies can capitalize on the power of repurposing to drive content marketing ROI.

✭ The small number of marketers that I follow.

There's more, but you need to listen.

p.s. and don't forget to subscribe to the podcast

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Kalim Aull is a Sustainable Growth Evangelist and Strategic Partner at Amplifyology.

In this new hyper-connected world successful relationships are your core growth lever. The goal of our partnership is to build a company that never dies, that provides multiplying value generation after generation.

An Immortal Company.

There are 5 fundamental sub-transformations that need to happen in order to Go To Market sustainably.

1) VISION

2) PHILOSOPHY

3) MEASUREMENT

4) COMPENSATION

5) OPERATIONS

Sustainable GrowthOps is a new Go-To-Market approach that will keep you far away from “The Acquisition Trap” - an almost irresistible urge to prioritize the acquisition of relationships over the success of relationships.

We talked about the ways you can create a Movement Defining Intellectual Property that simultaneously facilitates alignment between marketing and customer success.

Some of the questions we answered:

1. Why is relationship building important?

2. What's the right way to set up a company for growth?

3. How to establish growth through GTM partnerships?

4. How to know when you're on the right path to creating brand?

5. Why strategic narrative is not something you can change all the time?

6. Why should businesses build true momentum at scale?

Find more about Kalim on LinkedIn: https://www.linkedin.com/in/kalim-aull-852894158/

If you like what you hear, we'd be happy to get your review: https://ratethispodcast.com/funkymarketingshow

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In this episode, Safa talks with Nemanja about his background, learning marketing by running NGOs, mistakes that founders and business owners are making today, experimenting with different pricing strategies, and why great marketing should also educate your team.

Throughout the episode, we talk about not taking yourself too seriously and finding time to disconnect from work. For example, Nemanja likes to take work calls while biking through his city.

Previously published on the Revenue podcast 

Link to Safa's LinkedIn profile: https://www.linkedin.com/in/safamahzari/

Link to write us a review: https://ratethispodcast.com/funkymarketingshow

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Milutin Blagojevic is the CEO and co-founder of the BOM Solutions design and technology studio.

He is responsible for managing R&D projects that have a strong technical aspect, for example involving new technology in projects such as Artificial Intelligence or Augmented Reality.

In this capacity, he bridges artistic concepts to the latest technological developments. Projects he leads include a wide range of artworks, science collaborations, curating and coordinating exhibitions.

BOM Solutions is independent, 3D digital, AR, VR innovation studio with many years of experience with a focus on the latest technology which translates concepts into immersive content.

We answered lots of questions, such as:

• How to apply visualization, AR, and VR in the Medical industry?
• How to use modern technology in retail?
• How to use 3D visualization for product promotion on trade shows?
• How to educate and improve your workers' workflow with AR and VR?

Find more info and reach out to Milutin using these links:

https://www.linkedin.com/in/milutin-blagojevic-51717831/

https://www.bomsolutions.ch/

If you like what you hear, we'd be happy to get your review: https://ratethispodcast.com/funkymarketingshow

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Nemanja here! What's up, guys? Today I want to share with you an episode of another podcast where I was a guest. It was a podcast hosted by my friend Yaagneshwaran Ganesh or shorter Yarg. The podcast is called The ABM conversation podcast, one of the best out there when it comes to b2b marketing. And I'm really glad that I had a chance to be on it and share. And to be honest, I forgot to share it with you. But a few days ago, Yaag reminded me that the episode is one of the top 10 most listened to episodes of the podcast, people keep coming back to the episode and listening to it so I said, well, I need to share this with you, with my audience. So what did we talk about? We've discussed how to best leverage LinkedIn for demand generation and growth. Specifically, we talked about the way we at Funky Marketing used LinkedIn, the way I used it to go from solopreneur to the fast-growing, Funky Marketing team that we have today. We talked about our approach to content creation and distribution on LinkedIn, we talked about the trade-off between ads and organic marketing, and what could be an ideal balance. We talked about, you know, the way you can leverage LinkedIn pages the right way, but also, we tackled topics like a misconception to believe that customers who have the least amount of complaints are the best and a lot more. So there you go.

Link to the AMB Conversations podcast: https://the-abm-conversations-podcast.simplecast.com/

Link to the originally published episode: https://the-abm-conversations-podcast.simplecast.com/episodes/leveraging-linkedin-for-demand-generation-nemanja-zivkovic-d6zvwF8p

Link to Yaag's LinkedIn profile: https://www.linkedin.com/in/yaagneshwarang/

Link to write us a review: https://ratethispodcast.com/funkymarketingshow

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Why do B2B SaaS companies need to become media companies?

Ideally, media companies that don’t ‘bend the truth’.

Selman Gökçe, Senior Inbound Marketer at UserGuiding is joining Nemanja on the Funky Marketing Show to talk about inbound marketing and to tell you why your B2B company needs to become a media company.

Selman is a content and inbound marketer experienced in SEO, copywriting, content writing, and inbound marketing strategies, highly interested in product management and UX design, which he regularly writes about on different blogs and publications.

At UserGuiding, they are helping SaaS companies increase their product adoption and retention rates through smooth user onboarding processes.

We talked about his beginnings in learning about copy and content in general, about his first role in a marketing company.

We tackled the dark funnel, marketing strategy, and answered a few important questions.

What do we need to do before we start producing content?

Which questions do you need to ask your customers?

Why finding out customers’ experience with your product is essential?

Why do SaaS companies need to invest in being better companies?

Which marketing strategy should you choose long-term vs. short-term?

Find out more about Selman on the links below:

https://www.linkedin.com/in/selman-gokce/

https://userguiding.com/

If you like what you hear, subscribe here, follow us on your favorite audio platform, and give us a review https://ratethispodcast.com/funkymarketingshow.

Also, don't be a stranger, say hi to Nemanja and Funky Marketing team:

https://www.linkedin.com/in/zivkovicnemanja/

https://www.linkedin.com/company/funkymarketing

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Daniel Cardona has joined Nemanja on the Funky Marketing Show! He's a design thinker whose passion is bringing solutions to conventional business using technology in creative ways and helping marketing teams to make effective and efficient strategies in different channels (proving to solve it from a holistic marketing perspective (that includes) from BTL activities to programmatic executions).

He's currently working at Vozy a voice robot platform that allows companies to have better interactions with their customers via voice channels.

We're talked about all those topics, plus about AI, Digital Transformation, B2B Marketing, Voice Bots, transitioning into teenager parenthood, and digital nomading throughout México.

Why should you listen to this one? To get answers to a few things, such as:

• Why you should analyze history, see what inspired people before, talk to your customers, find out what inspires them, find a pattern, and add your spice to it.
• What are the 2 ways to get better at storytelling
• How to set up marketing in 90 days using the 30/60/90 formula
• How to align marketing and sales
• How technology is enabling the human interaction
• How your ex can change your marketing perspective

Find out more about Daniel using the links:

https://www.linkedin.com/in/cardonadaniel1/

https://www.vozy.co/

Follow Nemanja and Funky Marketing

https://www.linkedin.com/in/zivkovicnemanja/

https://funkymarketing.net/

Make sure to subscribe not to miss the next episodes and if you like what you're hearing, give us the review RateThisPodcast.com/funkymarketingshow

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Ugi Djuric was Nemanja's guest of this week's Funky Marketing Show and they talked about lots of topics, but kept the focus around the way B2B SaaS companies can scale using different content marketing strategies.

Ugi Djuric is Founder and CEO @ Contenthorse - the leading content marketing agency for B2B SaaS brands, and a Founder and CEO @ Podino.

He's helping B2B SaaS companies reach $5m ARR with dedicated content marketing strategies, and has done it with companies such as Lemlist, GetResponse, Surfer, Poptin, Document360, Userpilot, and many others.

We talked about topics such as:

Why are company culture and the impact you make on your employees more important than your MRR?

How can you establish company culture?

How to position business owners as thought leaders in their market by creating a lot of content, jumping on podcast shows, and repurposing that content into smaller pieces?

Why is user-first content more important than SEO-first content?

How to establish trust that will enable you to sell your service?

How to identify a bad content marketing/SEO agency?

Why many articles are bad and not converting?

Why AI will never replace content writers and copywriters?

Take a listen, subscribe to the Funky Marketing Show, and get in touch with Ugi. Here's how you can do it.

https://www.linkedin.com/in/ugljesadj/

https://twitter.com/ugidjuric

https://www.contenthorse.com/

https://podino.io/

And you're welcome to follow Funky Marketing and Nemanja using the links below:

https://www.linkedin.com/in/zivkovicnemanja/

https://www.linkedin.com/company/funkymarketing/

https://funkymarketing.net/

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Nemanja's guest this time was Kris Hughes, owner of Zanate Ventures. 

Kris is helping busy biz owners become better known through content coaching & laser-targeted ghostwriting.

They talked about lots of stuff, as always, but here are the most important ones they've covered:

• How important is the formatting of your content?

• Who should we connect to on LinkedIn? Why are you cooling down your connections?

• How do you approach LinkedIn daily?

• What can we do when the content falls flat after the initial growth?

• How does the shift from being an operating owner to an owning operator happen?

• The importance of the story and where to find the good ones

• Community vs followers

You can find more information about Kris using the links below

https://www.linkedin.com/in/krishughes/

https://zanateventures.com/

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Nemanja's guest was Michael Phillips. Michael is a Marketer, Weightlifter, and Content Creator with a background in Sales.

He's the guy that believes in sales & marketing integration to drive growth and the power of storytelling to build brands. 

They covered topics such as 

• How is sales background changing your perspective as a marketer and the way you look at marketing? 

• Has marketing become over-reliant on tech?

• The secret to solving sales and marketing alignment issues is to have more marketers in the C-suite — having an executive leader who gets marketing, whatever the “X” is in their CXO title.

• Sales people miss their target because they aren’t making friends with marketing

• Similarities between lifting weights and marketing

• How to find your voice - Ikigai framework

Listen to the episode, make sure you follow the channel and reach out to Nemanja and Michael for feedback.

Useful links:

https://www.linkedin.com/in/maple-honey/

https://www.linkedin.com/in/zivkovicnemanja/

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Hey all! My good friend, and ex-colleague, Vedran Rasic joined me for a session in which we gave you answers to one of the most asked questions - how can you better manage your LinkedIn connections.

Vedran is a CEO & Co-Founder of LeadDelta, a LinkedIn connections manager built for ​Entrepreneurs and Creators, CEO, Co-founder of Autoklose (Acquired by Vanilla Soft), and Angel Investor.

We got deeper into the way you can obtain a 10,000-foot view of your professional network, in other words, we talked about the existing problems and gave you the solution to organize your business contact book the way you want, with no ads, no distractions.

We showed you how you can unlock data, tags, notes, filters, send personalized messages at scale, and more.

The goal was to give you a way to inform better decision-making and strengthen your brand while connecting to people that matter to you.

We believe that LinkedIn is one of the most important social networks for advancing your career and business, so Vedran had a surprise for all of you.

What do you need to do?

1. Visit this URL where you can make a purchase: https://leaddelta.com/lifetime/

2. Use your unique CODE: WPLTD4JFM

3. TIME: The code will expire on Thursday, October 14th - 23:59 Eastern Standard Time. After, there will be a different price.

NOTE: This CODE is only working on the website (the link above leaddelta.com/lifetime). It won't work inside the product. You have to purchase on the website and then apply the auto-generated code after successful payment inside the app. 🏆

Enjoy!

p.s. find more information about Vedran and LeadDelta using the links:

https://www.linkedin.com/in/vedranrasic/

https://leaddelta.com/

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Sometimes you think your purpose is one thing, but life is ever-changing. There are levels to this shit.

But you’ve got to redesign and clarify your purpose. That's life.

Money or whatever it is can not stop you from catching one.

Crush it to get a clear perspective, just like I'm doing in a GIF below.

👆 This was said by Sean Combs, also known by the stage names Puff Daddy, P. Diddy, Puffy, or Diddy, an American rapper, record executive, record producer, and entrepreneur.

Now let me add my point of view. 👇

My goal was never to build the biggest company.

Damn, I was even ok being the second guy in a company.

I have a goal of being the best version of myself, whatever that might be, and wherever that might take me.

I wanna get myself in a situation to help as many people and companies as possible with what I know, and sometimes I need more people by my side to do it.

That's why I work with other people. Not to be able to say I'm a boss, or whatever people are saying these days.

For example, I gave myself a CVO (Chief Vision Officer) position for a while not because Funky Marketing is that big. We're not that big. And I'm not that special.

For the Funky Marketing, Founder is just fine. Or CEO, because people respect more CEOs than Founders, for some reason.

I named myself CVO because I needed to do something new to get myself in the right conversations because one of the things we're doing is changing the way companies do things. Nothing else. And it served its purpose very well.

But let me get back to my main topic..

We're living in an ever-changing world. We all need to change and not only follow the existing changes but be the ones that are starting those changes.

It's not enough just to have a good or a great product. Or service.

We now live in Relationship Centric era.

Today customers want to know you as a person, not just a company. They want to engage with you as people and relate to you on an emotional level.

In this Relationship-Centric Era, your success is no longer driven by what your product does, but by who you are as a brand.

The companies that do things right are the ones that create stories about who they are, why they matter, and show how their product makes people’s lives better. They have a narrative, not just a brand promise.

The Relationship-Centric Era is all about telling your story with authenticity and presenting your company as something you are passionate about.

It’s all about creating a personal connection with your customers and forming heartfelt relationships.

It is time to make a shift from transactional marketing to relationship marketing – from pushing out the same messages over and over again to building meaningful, authentic relationships with your audience.

While you have time, whoop your own ass before somebody else (competitors, industry, market, world) does that for you.

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There are far far more biases in collective and institutionalized decision-making than in consumer decision-making.

Companies pretend that the process is hugely rational when in reality it really isn’t.

That's why we've invited a guest. And what a guest that was!

Rory Sutherland dropped by and we recorded a great episode for the Funky Marketing Show on the topic of Behavior sciences in B2B

In case you've been living under the rock and you have no idea who he is, Rory Sutherland is a Vice-Chairman Ogilvy UK.

He co-founded a behavioral science practice within the agency.

Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988.

He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global.

He’s a writer, speaker, and inspiration.

We said lots of things, such as

1. B2B decision-making is definitely not exempt from the psychological analysis

2. The key to B2B is understanding business people’s problems

3. B2B buyers make their decisions to avoid blame and that's why we have defensive decision making.

4. Unlimited seating capacity greatly impacts online events

5. Spreadsheets and data can’t read human emotions

6. The reward for thinking weird is greater than the risk

And we dived deeper into more with amazing examples from everyday life.

Now tell me, what are some of the most known biases in B2B that you're seeing?

p.s. find Rory on Twitter @rorysutherland and feel free to reach out to him to continue the conversation

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In this episode of the Funky Marketing Show Nemanja hosted Paul Cash, B2B strategist, storyteller, author, and Founder of Rooster Punk, who's on a personal mission to Humanize B2B Marketing.

He even wrote a book called Humanizing B2B: The new truth in marketing that will transform your brand and your sales.

His life story is very interesting and eventful. He has made millions and lost millions, written 2 books, turned down a cheque for £19m for his first company (madness), developed the 13 stories framework, won over 30+ awards, co-founded the fastest growing marketing agency in the UK, fallen in love, been seconds from bankruptcy, fathered two awesome boys, been divorced twice and even after a thousand rounds of golf he has never come close to a hole in one.

He's passionate about helping B2B brands to fulfill their potential and HATE it when lazy marketing gets in the way. He's driven by human understanding, creativity, narrative development, branding, storytelling, innovation, ABM, sales enablement, category design, disruption, and transformational growth.

He has worked with companies such as HP, Microsoft, Cisco, Vodafone, Samsung, Oracle, Virgin Media, Colt, Amadeus, Symantec, Adobe, Canon, KPMG, TCS, Funding Circle, Make it Cheaper, Currencycloud, Crowdcube, Incopro, Sage Pay (Opayo) and many others.

Paul and Nemanja talked about things like

• Changes in B2B buying behaviors and the ways we can adopt them

• How to make an impact on the older generation of marketers

• Which factors contribute to the change of the marketing landscape

• Why emotional and humanized storytelling is the future of B2B marketing

• Doing stuff you shouldn't do will make your brand stand out

And more.

Subscribe to this channel to get notified when we drop the new episode and make sure to follow Paul.

https://www.linkedin.com/in/paulcash/

www.roosterpunk.com

And buy his new book which I highly recommend: www.humanizingb2b.com

https://www.amazon.co.uk/Humanizing-B2B-truth-marketing-transform/dp/178860251X

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In this episode of the Funky Marketing Show, Nemanja had a chance to sit down and talk to Nicole Gates, Director of Marketing @ Mongoose.

Nicole is an innovative & agile marketing leader with global experience in both B2B and B2C industries with expertise in integrated marketing strategies, as well as executing market-driven campaigns that drive results.

Nemanja and Nicole talked about a bunch of stuff, including:

• Is internal marketing is as important as external

• Is inbound marketing outdated?

• How to convince your boss aka manage up?

• Doing things to show your team that it can be done, being challenged as a leader

• Structure of the team at Mongoose

• What do you do she do as Director of Marketing?

• Should marketing and sales teams have the same goals? Why?

Subscribe to get notified when we drop the new episodes and don't forget to connect with Nicole via her Linkedin https://www.linkedin.com/in/nicolepgates/

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Nemanja had a chance to sit down with Ognjen Boskovic, Head of Growth at Content Distribution to talk about the way they reached  $135K ARR in 135 days.

They talked about choosing the right channels for content distribution, gating content or not, but most importantly they dug deeper into Ognjen's transition from being the first marketer in a company where the CEO understands marketing to his journey to becoming Head of Growth. 

What differentiates Content Distribution from all the other agencies out there that helped them grow?

Ognjen said: "Execution is where you can innovate and stand out. It usually comes down to...

• deliver as no one does

• write better copy

Listen to the episode to find out more and subscribe to get notified when we drop the new episodes. 

• Subscribe to Ognjen's newsletter: https://strongerteams.com/marketing/
• Follow him on LinkedIn: https://www.linkedin.com/in/boskovicognjen/
• Check Content Distribution website: https://contentdistribution.com/seo-case-study/
• Or join Content Distribution community: https://www.facebook.com/groups/contentdistributionengine

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Nemanja had a chance to sit down with Andrei Zinkevich, co-founder of Fullfunnel.io. His team and he help B2B Tech companies generate demand and land enterprise sales-qualified opportunities with full-funnel account-based marketing operations.

They talked about account-based marketing, B2B marketing strategy, sales enablement, nurturing strategic accounts, etc. Nemanja asked Andrei lots of questions he wanted to know the answer to, so they talked about things like:

• What does it mean for the marketing team if the sales team is aware of the company and what they're doing? Does it change the role of marketing?

• If you don’t have marketing and sales alignment and don’t audit how your sales team works, will you actually waste your marketing budget? What if you rank for your keywords on Google, if you have the best sales copy and highly-performed ads? Is that changing something?

• What can you do, as an SMB, instead of copying giants?

• One of the most common mistakes that are killing SaaS MRR is focusing their marketing on the segment that doesn't generate core revenue.

• Who should create demand in the company? What’s the sales role?

• Do webinars still work? How to get results out of them?

We talked about these topics and more.

Subscribe and turn on the notifications to get information about the new episodes, but also make sure to check out more of what Andrei does.

Here are some useful links:

https://www.linkedin.com/in/azinkevich/

https://twitter.com/AZinkevich

https://fullfunnel.io/abm-campaign/

https://fullfunnel.io/ideal-customer-profile

https://fullfunnel.io/sales-funnel/

https://www.roiplan.io/

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A must watch episode!

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Ivan and Nemanja talk about finding the ICP, validating if you have the right culture, and how your website analysis can help you in that.  They also cover the way you can leverage your employees and what are the first steps you need to do when hiring a demand agency - what should be their focus.

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Ivan and Nemanja shared their background stories.

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Ivan and Nemanja answered to most frequently asked questions about B2B Content Strategy.

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Ivan and Nemanja shared stories about their background

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Funky Marketing Show: Things B2B Companies need to do before creating Content Strategy

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Ivan and Nemanja went deep and talked about differentiation using examples from our own company - Funky Marketing.

In this episode, we talked about the current situation, where there's sameness everywhere, and why it's important to differentiate.

Ivan talked about 5 layers of differentiation: basic, false, conventional, unconventional, elite/personalized.

Then they got deeper and explained step by step how did they differentiate Funky Marketing from the start and why they're differentiating now, again.

They shared insights on the way they're doing it and why exactly like that, and also announced what's coming.

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Why are we talking about CEOs being active on Social Media? Why is this an important topic?  How it affects a company and the way people see the C-level executives, inside and outside the company?  Nemanja and Toci answered all of it in the episode.

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Nemanja and Ivan give great insights and shared examples of the way you can use your LinkedIn company pages to your advantage.

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In today's Funky Marketing Show, Ivan and Nemanja are talking about the new era marketing is entering - the Revenue Marketing Era.

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In today's Funky Marketing Show, Ivan and Nemanja are talking about problems and challenges B2B SaaS is facing and giving solutions for those challenges.

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Nemanja and Aleksandar covered multiple topics, such as

What’s drives you? Biggest mistakes people make when it comes to marketing? What do you think is the biggest difference between B2B and B2C marketing? What is the most important thing in B2B marketing? How will marketing look like 10 years from now? Which platform would you use, if there’s no more Linkedin? Do you think FB ads are still effective? Best book about marketing? What do you think about Instagram? How to create a personal brand if you are just starting out? How to grow an email list from scratch? “Fastest” way to become a better marketer? How to create timeless content? How to create brand awareness? Is copywriting the most important thing to learn for marketers?

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Nemanja was joined by Martin P. for this Q&A episode and they've answered tons of questions, such as:

1. How did notice there was a gap for B2B marketing services? How can someone else notice a gap in the market with the Internet?
2. You said in our last Q&A that you didn’t have any money acting as a safety net when you started Funky Marketing. What gave you the courage to continue? Was it your experience, or something else?
3. How did you decide to take me and Ivan as your first employees? What do you prioritize in the selection process for Funky Marketing. Why?
4. Let’s say someone is just starting their B2B business. What would the first three months look like for them? What should they focus on?
5. What are the three most important parts of running a successful B2B podcast?
6. You often talk about making B2B human. Why is it important to present the human side in B2B marketing?
7. How would you increase site traffic for a B2B business? Let’s say they already have social media and LinkedIn presence, and some traffic on their site.
8. How do you do customer research?
9. How do you effectively distribute content?
10. How do you increase engagement on personal LinkedIn profiles?
11. How will the B2B marketing landscape look like after all these COVID lockdowns and shutdowns pass?
12. How do you qualify SQL?
13. What was the most interesting B2B campaign you’ve led?
14. What’s the most important skill for a B2B marketer?
15. Name three great B2C tactics most could implement in their B2B marketing.
16. You often talk about not overthinking things. What are some specific steps we should follow regarding it?

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New business life: what does it take to run an agency   🔸 What has been the most challenging when starting the agency? Paperwork, defining the services, starting your first promotion, closing up the first clients? 🔸 How do you organize your everyday life to find a balance between different projects/clients?  🔸 What's the most challenging activity within the business world you've dealt with so far?  🔸 How does empathy help you overcome not so smooth situations with clients?    Ads 101:   🔸 How do you decide on the type of advertising you're gonna run in terms of : Social media channel Period of time Budget spent Statistics you want to measure 🔸 What's the most interesting campaign you've ever run and why? What do results tell you regarding paid advertising and its potential? 🔸 How do you organize a Linkedin ads campaign? What’s the best way to make it worth the value €€€?    Marketing & design:   🔸 How important do you think it is to count on design support? 🔸 What type of graphic support do you think it's important to use in social media and why? 🔸 How do you align graphic design, messaging, and copy for each client? 🔸 Is video becoming the most powerful graphic tool for social media? What's its real impact on B2B platforms such as LinkedIn? 🔸 What's your opinion on memes and GIFs? Can you use them freely in the B2B industry?    B2B:   🔸 Why some B2B industries are so slow at entering into the digital Era? 🔸 Do you think outsourcing marketing can fit well in a company that has never used marketing properly? 🔸 Is it possible to make the most boring b2b products interesting for the audience? 🔸 Just for fun: let's plan a quick campaign for a company selling replacement computer parts. How would you start?

Demand Gen:

🔸 How do you explain demand generation to your clients in a simple way? 🔸 How do you tell clients to focus on less but better-qualified leads? 🔸 What are the 3 most important things to keep in mind before starting with demand generation?     OUT:   🔸 What's your growth prediction for 2021 and how do you plan to get there? 🔸 When did you decide to count on a designer on an everyday basis?

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. 

In this episode, our guest was Arron Vidas.

Aaron runs StrategyBox, the world's fastest-growing customer journey mapping platform.

His focus is on getting out of his way and cultivating a culture of Happy Warriors. People vibrating on a higher level who are 100% responsible for their thoughts, feelings, and actions. Who are at the top of their craft and interested in creating career-defining experiences for themselves and those around them.

He's a mountain biker, skier, meditator, and advocate for mental health in entrepreneurship. Speaking regularly on the topic. 

We tackled a lot of topics: - His primary motivation for starting your company - Core values of Strategy Box business?  - Mindfulness - Toughest challenges and  the most important decisions he made - The reason behind creating career-defining experiences' and 'creating an environment where A players can do their best work ' a core focus for StrategyBox?   - Who's the bad guy for him - Dow is the proliferation of smart technology going to play into the evolution of the C-Suite in big companies? - Does StrategyBox reduce the number of overall tools CMOs need to use or just make better use of them because the data becomes easier to interpret?

Find more info about Aaron and what he does using the links: https://www.linkedin.com/in/aaronvidas/ https://strategybox.com/

Find more info about Funky Marketing and Nemanja: https://funkymarketing.net/ https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening and send us feedback!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

This episode is a part of the Funky Marketing Top Voices awards, and Danny Levy is one of those voices.

Danny is the Managing Director, APAC for Worldwide Business Research, a market leading B2B research, large-scale summits, and intimate networking company, and the Managing Director, APAC of WBR Insights, full-service digital market research, 1-1 meeting, and virtual summits business.

He has worked in senior leadership roles in Singapore for over 10 years, specializing in sales and marketing, and has a passion for people.

Brands that they own include eTail, NGCX, Programmatic Pioneers, Digital Travel, ProcureCon, Field Service, FinTech Connect and TradeTech FI, FX, and Equities.

🎧 In addition to running WBR APAC, he also serves as the host of Digital Transformation & Leadership, a top 20 Singapore/top 100 UK Business Management podcast.

Previously, he has launched and grew two start-ups from zero to seven figures.

A Singapore Permanent Resident.

We talked about a lot of things, including:

How to Scale B2B Summit Organizing Company as Virtual One?

What’s No. 1 Priority for Event Planning Business?

Importance of Team Spirit for the Business.

How Is Customer Service Related to B2B Marketing Job?

What Will Help You Scale Your B2B During COVID Crisis?

Great Culture and Product Fit as Basic Values

What’s the Base for Safe Culture in a Large Scale B2B Company?

How to Establish Successful Communication in a Period of Crisis?

How to Market Better to Your Customers?

What Works When it Comes to Lead Generation in the Long Run?

Anti BS Advice for Marketers in B2B Virtual Summit Industry

Mental Health as the Important Topic in the Work Space.

Hacks on Being Consistent on LinkedIn.

Comics as an Inspiration for Business Communication and Writing.

What Is It That We All Need in New Normal Life and Business?

Find more info about Danny and what does he do using the links:

https://www.linkedin.com/in/danny-levy-38842511/

https://podcasts.apple.com/sg/podcast/2020-in-review-the-top-five-leadership-lessons/id1509494511?i=1000503688738

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening, subscribe, and send us feedback!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

This episode is a part of the Funky Marketing Top Voices awards, and Camille Trent is one of those voices.

Camille is a pretty even split of Phoebe and Monica -- a creative type who gets a little too competitive on the racquetball court.

She's also the managing editor at MarketerHire.

If you're into fancy bullets, she has those as well:

✦ Copywriter and brand strategist with experience working in-house, freelance, and at an agency.

✦ Specialties: website copywriting, social media content

✦ Chill unless watching her Portland Trail Blazers blow another lead, then all bets are off. Dame Lillard for prez.

Bonus: She can also put together a decent ad layout if the designers are out (Adobe Creative Suite skillz)

We talked about some great things.

How to Optimize Your About Us Section on LinkedIn?

Childhood Play and Imagination are Important for Creativity

How to Find Inspiration for Writing?

Two Main Challenges of Copywriting Daily.

Advertising Internship: Joining Creativity and Business

What’s It Like Working at the Big Agency?

Tapping into Local Marketing and Distribution

Social Media for Small and Medium Business

MarketerHire: Marriage of Content Writing and Social Media

Bad Marketing vs. Good Marketing ( Funky one)

How to Get More Real-time Customers Insights and More Value for Free?

On Repurposing Content: Create Once, Distribute Forever

Should Decision-Making Be Influenced by Tracking?

What Are Good Work Ethics?

Thinking Creatively and Using the Client’s Voice and Sentiment

Building Personal Brand on Linked In Pays Off in the Long Run

What’s the Fun Part of Working in a Startup?

Find more info about Camille and what does she do using the links:

https://www.linkedin.com/in/camillehansentrent/

https://marketerhire.com/

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/​

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening, subscribe, and send us feedback!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

This episode is a part of the Funky Marketing Top Vices awards, and MJ Peters is one of those voices.

MJ is a VP Marketing at Firetrace, challenging industrial companies to think differently about marketing. She's interested in shaking up the way we do things on an industrial scale.

She told the board of one company to develop a fire detector for dog owners. One year later, she pitched an audience of 60 senior execs on an IoT sensor for live fish transport. The first thing got her laughed out of the room. The second one won her team 1st place and $150k in funding.

She learned from both experiences, so she wouldn't change a thing.

It turns out that the fish project was ROI positive in under 5 months. That success was enough to propel her into her first leadership role, heading up marketing for Firetrace.

As the company's first ever VP of Marketing, she changed how the organization defines marketing - from the brochure department to a strategic driver for the business. Today, they use market insights to set demand generation, sales, and product strategy.

Her approach to leadership is simple - she tries to do all the things that she used to wish managers would do for her. She combines that with a player/coach mentality and an insatiable drive to produce results. She can honestly tell you that what she is most proud of in her career so far is her positive impact on some of the talented people that have worked for her.

She's also a co-host of The Industrial Marketing Show with Matthew Sciannella.

We talked about a variety of topics, such as:

Leading Group of Kids vs. Leading Marketing Job

Benefits of Modern vs. Traditional Marketing

Leadership Lessons: Having Right People in the Right Seats

How to Generate Demand for the Specific Niche?

Bad Marketing Equals to Offering Quick Results

Effective Marketing Strategy — Innovators and Implementers

How to Influence Decision Makers?

LinkedIn As a Great Place for Personal Branding and Making Connections

Make Time to Think Fast and Think Slow

Leaders’ Advice on Mentorship

Financial Literacy

What Is Funky Marketing About?

What Are the Marketers’ NY Resolutions?

Personal Branding and Creativity are a Gamechangers

The Importance of Great Customer Service: Hubspot Case

Find more info about MJ and what does she do using the links:

https://www.linkedin.com/in/mjpeters1/

https://podcasts.apple.com/us/podcast/the-industrial-marketing-show/id1508070151

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/​

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening, subscribe, and send us feedback!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

In this episode, our guest was Stephen Pope. Nemanja was a guest on his podcast and talked about generating demand for your products and services (you can find the episode here https://www.youtube.com/watch?v=G1YilL1NNZ0&t=2s) to tell his story.

He helps growth-oriented entrepreneurs and professionals create demand for their products and services.

He's on a mission to help companies accelerate their position as the expert and innovator in their industry.

He has spent a lifetime building companies largely on word of mouth, content, and thought leadership, including the software company he recently sold (with millions in ARR, one of Inc. Magazine's fastest-growing companies).

We covered topics such as:

Early Childhood Play Reveals Our Interests

Working to Find Real Value

Learning by Interviewing Peers and Digging into Marketing

Learning Marketing by Trying Things Out

Helping Business Owners in Building Software Solutions

Why Creating Your Own Product and Scaling Business Ain’t Easy

How to Cope with the Mind-Heart Dissonance

What Are the Challenges of the Career Change

How Learning New Things Can Help You?

Music - Medium That Connects People and Communicates Emotions

How to Get People Interested and Pitch Your Service/ Product

How to Create Your Marketing Framework?

The Path to Achieving Scalable Business Model in Marketing

Why Good Execution and Building Community Matters

What It Takes To Be an Entrepreneur? (Tips for Newbies)

Find more info about Stephen using the links:

https://sgplabs.com/​

https://www.linkedin.com/in/stephengregorypope/​

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/​

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening and send us feedback!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

This episode is a part of the Funky Marketing Top Vices awards, and Niko Slavnic is one of those voices.

Niko is an MBA Professor, Serial Entrepreneur, Angel Investor, Keynote Speaker, and most of all, a creative soul always awaken to new challenges.

Ready to GROW your business? As responsible for the growth of HTEC Group Niko is passionate about YOUR business growth - with a 360-degree approach, a deep tech team, 10x industry experience, and skills in fast-forward growth.

He's in business for the last 30 years, helping entrepreneurs, managers, and companies to unlock creative potential through scaling the business growth.

As keynote speaker and MBA professor he regularly shares his knowledge and experience already in 19 Countries; Albania, Austria, Bosnia, China, Croatia, Estonia, France, Hungary, Ireland, Japan, Latvia, Lithuania, Macedonia, Montenegro, Russia, Spain, Serbia, Turkey, UK, and Ukraine.

His clients include business schools (ESSCA - École Supérieure des Sciences Commerciales d’Angers, IEDC - Bled School of Management, RISEBA, etc.), startup ecosystems (Seedcamp, Startup Bootcamp, Startup Slovenia, Ljubljana Technology Park, ABC Accelerator, BIC, CRANE, BAS, EBAN) as well as global corporations (Astra Zeneca, Lidl, Telekom Slovenije, Lek, Petrol, Atlantic, etc.).

In 2001, he has built IQbator, the first private business incubator in the SEE region dedicated to building and accelerating Startups with inspiration, innovation, and investment. The same year he wrote the first book about Venture Capital in the SEE region “Tvegani kapital: Si upate tvegati?”. His latest bestseller "The Slovenia book" is published already in 6rd edition with more than 17.000 copies.

Find more info about Niko and what does he do using the links:

https://nikoslavnic.com/

https://www.linkedin.com/in/nikoslavnic/

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening and send us feedback!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

In this episode, our guest was Lorena Morales.

It all started as a fascination with TIME—an abstract construct that the whole tangible world depends on. It’s the foundation of everything we have done and will do, and above all, I believe in making the most of every minute.

Having lived and worked in several cities around the world, she has gotten the chance to appreciate foreign cultures, embrace diverse mindsets, and apply both to her work. For her, having a global mindset has meant having a greater arsenal of ideologies with which to approach complex problems. Likewise, she is able to better understand people despite their differences, which she believes is strength in business and in life. Education has always played a significant role in everything she does. Her last degree in Strategic Design Management is an indirect product of the multicultural foundation she has built her life upon, both personally and professionally.

As a marketer, what inspires her is watching her ideas take shape—especially the less conventional ones. To her, creating or reimagining a company’s brand means turning potential into something concrete. Currently, she is the head of marketing at Go Nimbly, the first revenue operations consultancy with the goal of driving high-growth companies to increase revenue by 26% through eliminating operational silos.

Being new to this industry has again brought her back to her core professional belief, which is that every single business relies first and foremost on its people—the human capital that allows for collaboration, trust, and success. In an ever-changing, technological world, these are the things that can't be automated, and will never stop being valuable and inspiring.

She's Currently:

• Showing up to every ABM event, conference, and webinar she can find

• Plotting her next concert/music festival adventure

We tackled a lot of topics:

Bullying and the Importance of Family Being Supportive

How to Learn to Accept a Great Change

Challenges of Being Immigrant in the US

If You Don’t Try, You Lose the Chance to Win

Targeting Wrong People With Wrong Products and Messaging

What Is Funky Marketing?

Marketing As a True Piece of Art

B2B Marketing Takeaways - The Roles of Marketing vs. Sales

How are Marketing and Sales Aligned in Go Nimbly

Is Marketing Just a Support for Sales?

How People in Organizations Think and Execute?

The Importance of Inbound Marketing

Mental Health

Businesses and Organizations Helping Their People

Executives Understand and Help Their Teams

What to Do If You Feel Less Productive?

Find more info about Lorena and what does he do using the links:

https://www.linkedin.com/in/moraleslorena/

https://twitter.com/moraleslorenasf

https://medium.com/@eledeloca

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening and send us feedback!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

This episode is a part of the Funky Marketing Top Vices awards, and Francisco Mahfuz is one of those voices.

When he was 10, his English teacher asked him to present in front of the class, and he said yes.

When he was 20, he got offered a job that involved speaking in front of sullen teenagers, and he said yes.

Throughout the years that followed, he said yes to every chance to tell his stories in front of an audience, and even became a National Champion of public speaking. But when friends suggested he should do it professionally, he always said “maybe one day.”

In early 2019, when a series of unexpected events turned his life upside down, a good friend asked him that same question again and, this time, he finally said yes.

When he's not speaking, coaching, or training, he's an independent financial advisor, helping people make better decisions about the money.

He's also a published author, International Wealth Manager through the Chartered Institute of Securities & Investments, and fully qualified as a UK adviser.

Who ever said men can't multi-task?

Find more info about Francisco and what does he do using the links:

https://www.storypowers.com/

https://amzn.to/3cGAP02

https://www.linkedin.com/in/fmahfuz/

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening and send us feedback!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

Our guest was Lazar Dzamic.

It's hard to explain who Lazar is in just a few words. He's an Ex-Googler, Author, Content & Digital Storytelling Trainer.

Author: The Definitive Guide to Strategic Content Marketing (with Justin Kirby), Kogan Page, 2018

Trainer: PwC Academy Mini MBA Programme - Marketing in the digital age; Lecturer at Business School Lausanne - BSL

Keynote speaker: Leading Minds Worldwide (www.leadingmindsworldwide.com)

Ex-Google ZOO Head of Brand Strategy NACE: turning light into heat - Google's data into compelling brand stories. Built the 'golden standard' strategy team, including the new breed of 'creative data scientists'.

Lecturer at the Faculty of Media and Communications, Belgrade.

Ex-Consultant: European Bank for Reconstruction and Development.

Ex-Lecturer in Direct Marketing for UK Marketing Agencies Association.

Planning director, brand/CRM strategist on award-winning accounts such as Visit Wales, Waitrose, GAP, Glenfiddich, Virgin Holidays, etc.

First-hand experience in leading digital transformation, digital capabilities building, and digital strategic enablement for agencies and clients.

Three times Top 10 digital player on Marketing Direct's Power 100 list.

Long-standing group leader for the UK DMA Awards.

BOOKS:

https://www.amazon.co.uk/Definitive-Guide-Strategic-Content-Marketing/dp/0749482222/ref=sr_1_1?ie=UTF8&qid=1508059659&sr=8-1&keywords=dzamic

No-Copy Advertising: http://tinyurl.com/968ehm9

'Flowershop in the House of flowers' (2012) - a study of the surreal mentality of the former Yugoslavia through the lens of an obscure Italian comic book: https://www.behance.net/gallery/Flowershop-Project-illustration/14629507

'The Damson Tea: on the English, the Serbs and the 'fantasy' of emigration' (in Serbian): http://www.laguna.rs/n2977_knjiga_caj_od_sljiva_laguna.html

SELECTED ARTICLES:

http://bobcm.net/2017/01/21/should-behavioural-economics-in-marketing-be-regulated-or-hyped-down/

The 'Dark Brands': https://www.campaignlive.co.uk/article/marketers-learn-success-kalashnikov-dark-brands/1228516

Music: the band that predicted Brexit: https://www.facebook.com/ROYTHEBAND

Find more info about Funky Marketing and Nemanja:

https://www.linkedin.com/in/zivkovicnemanja/

https://funkymarketing.net/

Enjoy listening and send us feedback!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

Our guest Jake Dunlap.

His team and he have built a firm rated higher than McKinsey in Management Consulting and Accenture in Sales Consulting by changing the way they define "consulting."

How?

They have created a new bar where the goal is results and not recommendations.

Strategic vision and tactical strategy execution is how you generate results today.

With 30+ employees and a network of 100s of top experts, Jake and his organizations are dedicated to helping individuals and organizations:

• Align sales and marketing organizations to increase sales productivity 10-20%

• Create replicability via advanced processes and sales methodologies

• Automate follow up, data entry, and task management in CRM and the sales stack

Highlights:

• C-level sales leader and highly sought after industry thought leader, quoted by Forbes, Inc. and Huff Post.

• First VP of Sales at Glassdoor (1.2 billion dollar acquisition - May 2018)

• VP of Sales at NoWait (acquired by Yelp - March 2017)

Find more info about Jake and what does he do using the links:

• YouTube: Jake Dunlap - check out over 200 plus videos: bit.ly/2Qu3niE

• Instagram: @jake_dunlap_ to get all the behind the scenes action

• Linkedin: https://www.linkedin.com/in/jakedunlap/

Find more info about Funky Marketing and Nemanja:

https://www.linkedin.com/in/zivkovicnemanja/

https://funkymarketing.net/

Enjoy listening and send us feedback!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

Our guest was Peep Laja. He's a former champion of optimization and experimentation turned business builder. He does a lot of thinking, reading, and writing around business, strategy, and optimization.

He's building a portfolio of companies, serving as a founder and my own angel investor. He uses the profits from existing businesses to build new ones. What's different about his approach is that he's not acquiring companies or investing in startups. He builds each business from ground-up - from opportunity spotting to customer development to product-market fit. He takes the business to millions in revenue, builds a team, and eventually let them take over day-to-day business ops.

Find more info about Peep and what does he do using the links:

https://cxl.com/

https://speero.com/

https://www.wynter.io/

Find more info about Funky Marketing and Nemanja:

https://www.linkedin.com/in/zivkovicn...

https://funkymarketing.net/

Enjoy listening and send us feedback!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

This episode is a part of the Funky Marketing Top Vices awards, and Gaetano DiNardi is one of those voices.

Gaetano began his professional career as a lost college graduate who didn't want to do anything in life other than become a platinum superstar music producer. It was his dream to produce gold records for the biggest artists in the world. He spent 5 years as a full-time music producer & songwriter in New York and worked with artists like Fat Joe, Shaggy, and Ryan Leslie.

He loved it (and hated it) at the same time.

The grind was brutal but gifted him with a unique competitive advantage in the business world. He realized that musicians & B2B companies have the exact same problems.

• Cutting through the noise.

• Building a trusted brand.

• Developing an engaged audience.

• Competing against the industry giants.

• Converting leads into paying customers.

• Transforming new customers into loyalists. He faced these challenges as a music producer trying to grow my brand. And without knowing it, he became a self-taught digital marketer. Literally, he fell ass backwards into SEO by blogging about his perils in the music industry.

Eventually, his blog earned hundreds of thousands of views. His articles were earning free organic traffic because they ranked highly in Google. He built transferable skills and landed his first "real job" at an SEO company.

The rest was history.

In his first month of doing professional-level SEO, he was working with clients like Major League Baseball, Trojan Condoms and First Response Pregnancy Testing Kits. Just imagine, going from music production to doing marketing for condoms and the female anatomy!

His background as a musician combined with my technical marketing acumen creates a unique hybrid of creative & analytical skills - this is the secret sauce that sets him apart from the rest. He has earned results for VC backed startups, popular eCommerce brands, and Fortune 500 behemoths.

Today, he's responsible for Demand Generation Marketing at Nextiva, a leader in Cloud Communications. His core specialty is Full-Funnel Demand Gen, with a focus on new customer acquisition via channels like SEO/SEM, Conversion Rate Optimization, Marketing Automation.

Find more info about Gaetano and what does he do using the links:

https://officialgaetano.com/about/

https://www.linkedin.com/in/officialg/

https://www.nextiva.com/blog/what-is-a-virtual-phone-system.html

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening and send us feedback!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

This episode is a part of the Funky Marketing Top Vices awards, and Sara Pion is the first one you'll hear from that list.

Sara has been in the B2B SaaS world since she graduated college, almost 4 years ago.

Starting at Drift and creating the framework for best practices in conversational marketing, then making her way to Alyce to help drive in a new era of personal experience in sales and marketing, Sara is passionate about leveraging technology to make marketers better at their jobs, and better people.

From #5to9 you can catch her working on her own Podcast called Self Control & Cheese, training for a half marathon, reading, and eating.

Find more info about Sara using the links:

https://www.linkedin.com/in/pion/

https://anchor.fm/selfcontrolandcheese

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening and send us feedback!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

In this episode, our guest was Mario Krivokapic.

Mario has been doing sales for 20 years. He has created & lead several teams to high performance using coaching and training.

His proudest moment came as a Senior Account Executive for Content Insights (SaaS sales).

Apart from really enjoying doing sales, he's a certified Erickson & PCM coach and NLP practitioner and a junkie when it comes to reading and education.

He has consulted with numerous B2B companies and Startups across Europe currently serves as a Lead Sales Mentor at Startup Wise Guys.

And he's a fellow beardman!

We talked about many things.

Sales after COVID-19

Sales processes in SMBs vs. Enterprise

Marketing vs. Sales

And many other things!

Find more info about Mario using the link:

https://www.linkedin.com/in/mario-krivokapic-1ba3789/

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening and send us feedback!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

In this episode, our guest was Irit Levi.

With 11+ years of workflow optimization under her belt, she knows a thing or two about how to run a great (read: lucrative) business, and she's here to take your small business to the next level, and beyond.

She translates chaos into order.

She has a robust knowledge of the most cutting-edge software on the market based on over a decade of experience.

She takes the 328 tasks on your plate and narrows them down into concrete, step-by-step processes that propel you forward.​

You waste 0.0 minutes on inefficiency, so you can get more done in far less time.

Find more info about Irit using the links:

https://www.day-by-day.biz/

https://www.linkedin.com/in/irit-levi/

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening and send us feedback!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.  It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

In this episode, our guest was Jared Robin, co-founder of the fastest-growing community on Linkedin - RevGenious.

We talked about:

Community  How to create one  How to grow it inside and outside

We talked about 👇

RevOps  Changes in the industry

But also about 👇

Music  Pop culture  Fashion   Aaaand we explained what do you need to do to become a CMO today.

Find more info about Jared using the links:

https://www.revgenius.com

https://www.linkedin.com/in/jaredrobin/

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening and send us feedback!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

In this episode, our guest was Tara Horstmeyer.

Tara is the Director of Partner Success at Gravy, a fast-growing startup specializing in a human-based approach to failed payment recovery.

Tara has held positions spanning across multiple industries, including journalism, publishing, ministry, content creation, sales, marketing, and leadership. Most recently, Tara pioneered Gravy's human-centric approach to video and voice messages for personalized prospecting, which has led to countless new clients and predictable MRR for Gravy.

We talked about managing and leading teams, Linkedin (can't help it), company culture, copywriting, humanizing sales, content in sales (SDR), and tons of other topics.

Find more info about Tara using the links:

gravysolutions.io

https://www.revgenius.com/mag/the-sales-professionals-guide-to-copywriting-success-101

Find more info about Funky Marketing and Nemanja:

https://funkymarketing.net/

https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening and send us the feedback!

View Details

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.

Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

In this episode, our guest was Anna Furmanov.

Ever since she was a child, Anna has been a creator. She loves to paint, build, design, and communicate. She also enjoys understanding people and what makes them tick.

She helps startups and marketing teams implement marketing programs that drive revenue.

Anna has 10+ years of marketing experience at big-name brands (Groupon, Blistex, Del Monte Foods), SMBs, and startups. She has led marketing at two tech startups.

After that, she has started up her own marketing consultancy so that she could reach more startups and SMBs.

Her sweet spot: Seed, Series A or Series B funded startups, and understanding the kind of marketing you need at a 10-person versus a 150-person startup to hit your growth numbers.

You can find out more about what Anna does on the link https://furmanovmarketing.com/.

We talked about many things. Expect a conversation around topics such as:

1. How to prioritize marketing efforts for startups
2. How to start a company during the pandemic and with kids ages 4 and 6 (!)
3. What's been transformational about her journey.. It's very different to start your own thing vs. marketer in corporate; hint: it has to do with a personal brand
4. Create a 1-page marketing plan your whole team understands and can reference
5. She has been posting 3x per week on LI and still able to gain followers and profile views - very doable!
6. Marketers need both the time (and space) to think. To dwell. To be creative. This "think time" can sometimes feel scarce, especially when you're in a full-time "all hands on deck" role. And especially if the entire family is home! So how do you work this time in?

Enjoy the conversation!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.  It is organized by Funky Marketing (https://funkymarketing.net/). 

Your host is Nemanja Zivkovic (https://www.linkedin.com/in/zivkovicnemanja/), CEO, and Founder of Funky Marketing.   

In this episode, our guest was Zineb Layachi. (https://www.linkedin.com/in/zineblayachi/). 

Currently based in Barcelona, she is an active player in the startup ecosystem as a marketing strategy consultant and mentor to B2B early-stage startups. As co-founder and cohost of PitchSLAP, she makes founders pitch ready by getting them out of their own heads.   

You can find out more about what Zineb does on the link https://www.lessimoreyou.com/.  

Oh my, we talked about so many things. Expect a conversation around topics such as: 

Why be on LinkedIn?

How to measure demand?

Pitching

Finding your Audience

Moving from corporate to freelance  

Enjoy the conversation!

View Details

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.  

It is organized by Funky Marketing (https://funkymarketing.net/). Your host is Nemanja Zivkovic (https://www.linkedin.com/in/zivkovicnemanja/), CEO, and Founder of Funky Marketing.   

In this episode, our guest was Nick Bennett (https://www.linkedin.com/in/nickbennett1/). 

Nick is a Director of Field Marketing, North America, at Logz.io.  He's a personal branding advocate involved in B2B SaaS marketing, brand builder, and revenue-driven marketer.   

We talked about baseball, basketball, but also about field marketing, personal branding, and many other things.   

Enjoy the conversation!

View Details

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.  

It is organized by Funky Marketing (https://funkymarketing.net/). 

Your host is Nemanja Zivkovic (https://www.linkedin.com/in/zivkovicnemanja/), CEO, and Founder of Funky Marketing.   

In this episode, our guest was Yaagneshwaran Ganesh (https://www.linkedin.com/in/yaagneshwarang/). Yaag is a Top 100 martech influencer, author of 7 books, TEDx speaker, and the host of The ABM Conversations Podcast (https://the-abm-conversations-podcast.simplecast.com/).  You can find out more about him on his website www.yaagneshwaran.com.  

Yaag told us his story and we talked about Content marketing and Revenue marketing.  

Enjoy the conversation!