3-Minute Marketing with Chris Mechanic: Recent Episodes
Chris Mechanic
I’m Chris Mechanic, a growth marketer and co-founder at WebMechanix, one of the fastest-growing digital consultancies. One day, I thought, we got to make a marketing podcast. But not any podcast. The podcast has to be short, value-packed, focused on acquisition, and have the best of the best minds. So, if you’re in charge of performance marketing, you’ll love these crunchy bite-sized micro interviews. We bring on some of the best ideas from growth leaders from brands like Amazon, Poshmark, Motley Fool, ADA, and Gong.
This incredible guest has nearly two decades of experience in government technology marketing leadership across multiple verticals. They were recently recognized as WashingtonExec’s 2023 Chief Officer Award finalist for CMO of the year. Sarah Kim is the Chief Marketing Officer at Iron Bow Technologies and a Federal Partner Advisory Board Member at Dell Technologies.
Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.
Reserve 30 minutes with a strategist and get 30 hours worth of value.Book a callSarah joins Host Chris Mechanic to share the five keys to nunchi, how to use emotional intelligence to improve your marketing campaigns, and the importance of spending time in person with your customers.
Takeaways:
- Nunchi is a Korean word that refers to your ability to see and feel emotions, moods, body language, and verbal & nonverbal cues. A good English equivalent is the idea of EQ or emotional quotient.
- Emotional Intelligence is not just the awareness of how others are feeling, it is also the ability to take that awareness and turn it into action immediately. For example, it is your ability to take in non-verbal cues and pivot your behavior in response to someone else.
- There are 5 parts to Nunchi, the first of which is prioritizing your self-awareness. This is at the heart of Nunchi. If you don’t actually understand your own motivations and behaviors, it’s impossible to understand others.
- The second part is to focus on your customers’ emotional motivators. You must keep their pain points in sight. Your campaign messaging, visuals, and approach need to be grounded in your customers’ emotional motivators.
- The third aspect is to use plain language. While big words might matter to internal stakeholders, your customers don’t care. Don’t assume your customers are well-versed in the technical language of their problem or your solution. 80% of people scan text, while only 16% actually read word-by-word.
- Becoming the “trusted advisor” within a niche or industry is achieved by being approachable by speaking and writing in plain language.
- The fourth part is “Zooming Out.” Look at things from many points of view, such as the perspectives of your customers, channel partners, board of directors, employees, etc. This will give you a more holistic view which will help you identify blind spots.
- The fifth part is to meet people where they are. Pay attention to how your customers are consuming information and how they want to be engaged.
Quote of the Show:
- “If you don’t actually understand your own motivations and behaviors, it’s impossible to understand others. So that’s step one in achieving a strong nunchi.” – Sarah Kim
Links:
- LinkedIn: https://www.linkedin.com/in/sarahckim/
- Company website: https://ironbow.com/
Shoutouts:
- Tiffany Bova: https://www.linkedin.com/in/tiffanibova/
Ways to Tune In:
- Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo
- Apple Podcast:https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- iHeart:https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/We7tf3aW4xU
The post Applying Nunchi throughout your marketing with Sarah Kim appeared first on WebMechanix.
Today’s guest is a marketing speaker and author who worked his way up through the New York City advertising scene. He’s been featured in AdAge, Forbes, CMO.com, and Fast Company. Jeff Perkins is the CMO of Greenlight Guru and Author of How Not to Suck at Marketing.
Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.
Reserve 30 minutes with a strategist and get 30 hours worth of value.Book a callJeff joins Host Chris Mechanic to share the importance of getting quick wins right out of the gate, how to reshape your content to land more logos, and why un-gating your content is the key to getting prospects to come back for more.
Takeaways:
- When stepping into a new marketing role, focus on quick wins! Instead of diving into big, time-consuming projects such as a website overhaul or full rebrand, start by identifying and implementing small, impactful initiatives that can build credibility and show results quickly.
- Build credibility with the executive team: Prioritize building trust and credibility with the executive team by delivering quick wins and demonstrating your competence as a marketer.
- Find the “watering holes” in your industry, such as key platforms, websites, or publications where your target audience gathers to learn about products or services in your industry. Establish a strong presence in these watering holes to increase visibility and credibility.
- Implement retargeting campaigns across multiple platforms to reach potential customers who have already visited your website. This cost-effective strategy can help increase brand visibility and engagement.
- Tailor your content strategy to focus on the needs and challenges of larger companies in your industry. This shift can help attract and engage more enterprise-level customers.
- Create a tool or calculator that helps prospects quantify the return on investment they can expect from your product or service. This can be a powerful sales enablement tool, especially in a challenging economic climate.
- Ungate most of your content to reduce friction for prospects. Only gate content that is highly valuable or requires additional contact information for lead generation purposes. Provide prospects with a wealth of informative and valuable content on your website.
- Design your website to serve as a virtual salesperson, providing prospects with all the information they need to make informed decisions this creates a self-guided buyer journey. Offer a choose-your-own-adventure journey that allows prospects to explore content and resources at their own pace.
Quote of the Show:
- “The key to the success I’ve had at different companies has been the quick win strategy” – Jeff Perkins
Links:
- LinkedIn: https://www.linkedin.com/in/jeffperkins1/
- Twitter: https://twitter.com/jeffperkins8
- Company website: https://www.greenlight.guru/quality-management-software
- How Not to Suck at Marketing: https://www.hownottosuckatmarketing.com/
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo
- Apple Podcast:https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- iHeart:https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/MZHRyddcAf0
The post Quick-win strategies for new marketing leaders with Jeff Perkins appeared first on WebMechanix.
Joining Host Chris Mechanic on today’s episode is a passionate, data-driven marketer with over 20 years of experience in marketing and communications. They’ve won 12 marketing awards including “The Innovator” award for the most creative use of Gong. Aviv Canaani is the VP of Marketing and Sales at Datarails.
Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.
Reserve 30 minutes with a strategist and get 30 hours worth of value.Book a callAviv shares how to make B2B marketing less boring, the nuances of creating funny content your prospects love, and the unique marketing opportunities that startups have in SaaS verticals.
Takeaways:
- Note to marketers: B2B content does NOT have to be boring. Even if the brand or product you’re working on growing seems boring, the content you create for your prospects should not be boring.
- Marketers need to avoid falling into the trap of only sharing standardized messaging or a limited palette of content formats.
- The key to getting your prospects excited about and engaged with your solution is to create fun and engaging content that your prospects want to give their attention to. Without this in mind, your marketing efforts become lost in the noise your prospects ignore every day.
- In order to earn your potential customer’s attention, what you create must be remarkable. For example, past Datarails’ content focused on highlighting product features, however, they have seen better ROI since building an internal media company to create amazing content. Datarails began producing memes that were relevant to professionals involved in FP&A (Financial Planning & Analysis) in target companies.
- Maintaining a certain level of quality in the ads and content you create is very important because, according to Aviv, “you need to create content that is good enough that your employees really want to share it.” Oftentimes, marketers have to beg their own co-workers to share online. Once employees are sharing content on their own, you know that you’ve created good-quality content.
- Humor is not universal, meaning what is funny to you may not appeal to your ICP’s sense of humor. Achieving great results with content that is meant to be funny and relevant is reliant on how well you understand your audience.
Quote of the Show:
- “I’m a strong proponent of the fact that B2B doesn’t have to be ‘boring to boring’” – Aviv Canaani
Links:
- LinkedIn: https://www.linkedin.com/in/avivcanaani/
- Twitter: https://twitter.com/avivdc
- Company website: https://www.datarails.com/
Shout Outs:
- Jonathan Marciano – Director of Communications at Datarails – https://www.linkedin.com/in/jonathan-marciano-b9328a1b/
- Hod Sivan – Director of User Acquisition at Datarails – https://www.linkedin.com/in/hodsivan/
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo
- Apple Podcast:https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- iHeart:https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/1dj7xfHo_QI
The post Breaking the cycle of boring B2B content with Aviv Canaani appeared first on WebMechanix.
This special guest has spent over 2 decades scaling enterprise SaaS companies and has experience in customer success, engineering, product, sales, and marketing. Ash Parikh is the CMO of Trellix and an Advisory Board Member of Yellowbrick Data, CMO Council, and a frequent contributor to the Forbes Communications Council. Ash shares his five secrets to
The post The 5 Keys of The Growth Mindset with Ash Parikh appeared first on WebMechanix.
Today’s guest has over fifteen years of experience in marketing, with a focus on demand generation, account-based marketing, and digital marketing. She has built a strong reputation as a strategy and revenue-focused marketer through her work with really impressive companies across the tech world, including Oracle, 3M, Marketo, and Bettercloud. Robin Izsak-Tseng, G2’s VP of
The post Next-Gen Marketing Tactics for SaaS Marketers on G2 with Robin Izsak-Tseng appeared first on WebMechanix.
Today’s guest is an incredible marketer that has been behind the success of some top-tier companies including SAP, Google, HP, Accenture, and Time Warner. Her fantastic work earned her a spot in PR Week’s Women to Watch 2020. She has also been recognized as a Top 50 Influence Marketer by Talking Influence and Top Digital
The post Balancing inspiring & strategic leadership with Amisha Gandhi appeared first on WebMechanix.
Today’s episode features highlights from four of our past guests that shared their secrets to marketing success. Jordan Sher, the Vice President of Corporate and Brand Marketing at Gainsight and an advisor to AudiencePlus, broke down how earned media can influence performance marketing. Isaac Ware, the Director of Demand Generation at UserGems, shares how to
The post Four marketing leaders share their secrets to success – # 109 appeared first on WebMechanix.
Today’s episode is a little special, in that it features four amazing insights from four outstanding CMOs and VPs of Marketing. Allison MacLeod, CMO of Flywire, shares why CMOs need to think like CROs. Juliette Kopecky, CMO of LinkSquares, outlines what marketers can gain from sitting in on sales calls. Scott Neuman, Vice President of
The post What 4 marketing leaders think about setting revenue goals, storytelling, & new tactics appeared first on WebMechanix.
You’ve probably heard that “culture eats strategy for breakfast”. These excerpts featuring special guests Courtney Austermehle, Chris Allen, Ryan Morel, and Sarah Reynolds are here to help you learn how to put that into practice. These four leaders explain how to create a great marketing team, nurture its culture, and the importance of the language
The post 4 Marketing leaders share insights on culture and language appeared first on WebMechanix.
Today’s guest has over a decade of experience leading marketing teams that drive double-digit growth throughout the world of SaaS. Courtney Austermehle is the Chief Marketing Officer of Constructor.io and Mentor with the Venture Lane Startup Hub. Courtney explains why your team’s wellness needs to be your top priority, why your marketing teams should implement
The post Celebrating setting boundaries with Courtney Austermehle appeared first on WebMechanix.
Today’s guest is an award-winning B2B SaaS Marketing Leader and an outspoken advocate for diversity, equity, and inclusion. Sarah Reynolds is the Chief Marketing Officer at HiBob. Sarah discussed the benefits of incorporating inclusivity into your marketing and how to frame it when talking with key internal stakeholders. They also share tips for using inclusive
The post Intelligent inclusive marketing with Sarah Reynolds appeared first on WebMechanix.
Today’s guest is an experienced senior marketing leader that also has a toolbox full of amazing marketing tactics. Chris Allen is the SVP of Marketing at Heartland and the Host of The Entrepreneur’s Studio. \ Chris shares his framework for assessing the ability of your marketing team along with tips on how to communicate marketing
The post Measuring your marketing team’s effectiveness with Chris Allen appeared first on WebMechanix.
Joining the show is a marketing powerhouse that came from the B2C world of mobile advertising but is now leading marketing at a major B2B SaaS company. Ryan Morel is the SVP of Marketing at Flexe. Ryan goes deep into the stories told by B2B content, how to tell a great story through marketing, and
The post Crafting impactful B2B content with Ryan Morel appeared first on WebMechanix.
While he is crushing the B2C space today, this special guest built his marketing skills over a long and successful tenure in B2B marketing. Mike Manheimer is the CMO and Head of Growth at PostScript, an SMS tool available for e-commerce sellers on Shopify, but he’s here to explain how the same principles can be applied in B2B.
Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.
Reserve 30 minutes with a strategist and get 30 hours worth of value.Book a callMike unveils the misconceptions holding marketers back from sending SMS, how the proper use of SMS can help you close deals, and why you need consent to have an effective SMS campaign.
Takeaways:
- Before seeing the benefits of your first SMS campaign, you need to overcome the fear of sending it. SMS (short message service, eg: text messages) is an extremely intimate channel because your brand is placed among texts from prospects’ friends and families.
- Don’t use the excuse that your ‘customers might not like it’ as the reason not to use SMS campaigns. As with anything in marketing, you need to test it. That’s how you will get feedback and data on the efficacy of SMS for your brand.
- The bar for good SMS marketing is much higher than it is for good email marketing, meaning that you need to be much more thoughtful with the messages that you send.
- After good discovery calls, sales reps should ask the prospects if they can reach out to them via text message in case they can’t contact them through email. This way the prospect opts into SMS messaging and the rep verifies the phone number.
- During the B2B sales cycle, the rep that has built the relationship with the prospect should tell them that they prefer to communicate over text and ask if they can text them throughout the process to check-in. Prospects are becoming more open to this now.
- SMS can be an extremely valuable tool to have for getting B2B deals closed, but in order to have it as a viable option, you need to build rapport with the prospect and then ask them if texting works for them.
- Another way to both capture phone numbers and gain consent to send SMS messages is through on-site pop-ups, discounts, exclusives, etc. For example, offering a 20% discount in exchange for a phone number saw a 75% conversion rate.
- An additional benefit to incorporating SMS into your marketing mix is that your communication with a prospect via SMS is not constrained to what they are doing on their computer at that time. You can directly connect to their phone and cut through the noise.
Quote of the Show:
- “All marketers know we make everything way more complicated than it needs to be. We forget that this entire game is about humans marketing to other humans” – Mike Manheimer
Links:
- LinkedIn: https://www.linkedin.com/in/mikemanheimer/
- Twitter: https://twitter.com/mikemanheimer
- Company website: https://postscript.io/
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo
- Apple Podcast:https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- iHeart:https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/_O3yxvAOcEA
The post Successfully using SMS in B2B Marketing with Mike Manheimer appeared first on WebMechanix.
Today’s guest is a global marketing strategy expert who is passionate about building high-performing teams and coaching the next marketing leaders. Allison MacLeod is the Chief Marketing Officer of Flywire and is a Member of the Board Of Trustees for the Mass Technology Leadership Council.
Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.
Reserve 30 minutes with a strategist and get 30 hours worth of value.Book a callAllison shares the ROI mindset that marketers need to have, the importance of prioritizing cost-effective revenue, and how to develop a strong and capable team as a marketing leader.
Takeaways:
- Whether in B2B or B2C, as the CMO, you need to understand the ROI generated from everything your marketing team does. You must also be focused on the goals you share with the sales organization and work toward them.
- Marketers must consider how they support the company’s sales or account management teams. What can marketers do to help them improve retention, upselling, and cross-selling?
- MQLs and your top-of-funnel are the lever and gauge that you can use to impact revenue. It’s crucial to learn how to scale them up and down to provide more predictable results and improve them quarter over quarter.
- As a marketing leader, you must aim your efforts at what provides cost-effective revenue and is aligned with the sales team. It’s essential to de-prioritize anything that is not driving to that goal, to maximize cost-effective revenue.
- Marketers should be sitting in on sales calls and speaking with clients to get real feedback on what resonates with potential customers that they can include in the messaging of marketing collateral.
- When recruiting new members for your team, make sure they have opportunities to grow and improve the company. Lay out the path ahead of them and highlight the areas in which they can become involved and take charge of. Be a mentor and listen to them.
- No matter how skilled you are or what field you are in, everything in business comes down to communication, trust, and relationships. Without communication, there is no collaboration which leads to everything falling apart.
Quote of the Show:
- “As a CMO, you should act like the CRO.” – Allison MacLeod
Links:
- LinkedIn: https://www.linkedin.com/in/allisonbmacleod/
- Twitter: https://twitter.com/allisonbmacleod/
- Company website: https://www.flywire.com/
Shout Outs:
- Bryan Law – CMO of ZoomInfo – Episode # 094https://performancemarketinginsiders.com/differentiation-doesnt-matter-distinctiveness-does-bryan-law-the-revenue-driven-cmo-094
- You Are a Badassby Jen Sincero
- The Book of Boundariesby Melissa Urban
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo
- Apple Podcast:https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- iHeart:https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/
- YouTube:https://youtu.be/kjwzFxB-Ggw
The post How to think like a CRO with Allison MacLeod appeared first on WebMechanix.
Today’s guest is a data-driven marketing leader with vast experience running teams and launching products within high-growth B2B SaaS companies. She is extremely passionate about understanding customers and using that to inform her marketing efforts. Juliette Kopecky is the CMO at LinkSquares and an angel investor.
Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.
Reserve 30 minutes with a strategist and get 30 hours worth of value.Book a callJuliette discusses the perspective that future marketing leaders need to have, why marketing should collaborate more with sales, and how to run an effective marketing team.
Takeaways:
- Being a successful marketer goes far beyond a good understanding of marketing tactics. In order to become a marketing leader, you need to have a well-rounded set of skills that come from all aspects of running a business.
- Outstanding marketers can see the bigger picture of how disparate marketing tactics factor into the company’s revenue and drive new business. They are curious about other parts of the business and what customers really want to accomplish with your solution.
- Marketers should embrace every chance they get to collaborate with sales and work on closing deals. Not only will they learn skills that they can deploy in other aspects of their job, but they can also listen directly to the customers on the issues they need to solve.
- If your company has a booth at in-person events and conferences, this can be an extremely valuable way for marketers to gather immediate feedback from the prospects they talk face-to-face with. Find what resonates with your target audience.
- A major factor in being an effective marketing leader is great communication. Your team needs visibility in order to thrive and a great way to provide this as a CMO is by having a regular meeting cadence with your senior leadership team.
- An even better way to encourage open communication within your marketing team is to have skip-level meetings with everyone on the team. These meetings allow you to learn about what each member is working on and provide further learning opportunities.
- As your company grows in size and scope, you need to work on upgrading your skills both as a marketer and as a leader. Running a larger company means you’ll have to solve larger problems, so make sure you’re prepared by consistently honing your craft.
Quote of the Show:
- “It can’t just be marketing for the sake of marketing, it has to be marketing to power the business and to drive revenue.” – Juliette Kopecky
Links:
- LinkedIn: https://www.linkedin.com/in/juliettek/
- Company website: https://linksquares.com/
Shout Outs:
- CLOC – Corporate Legal Operations Consortium
- Boston Celtics
- James Parker – General Council for the Boston Celtics
- HubSpot
- Jasper AI
- Tomorrow, and Tomorrow, and Tomorrowby Gabrielle Zevin
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic
- Apple Podcast:https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/IZPhYhfWCHA
The post The multi-disciplined marketing leader with Juliette Kopecky appeared first on WebMechanix.
Today’s guest is a keynote speaker, coach & mentor with over 25 years of marketing experience. He has spent most of his career leading marketing at IBM throughout Europe and the Americas. Scott Neuman is the Vice President of Corporate Marketing at Calix.
Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.
Reserve 30 minutes with a strategist and get 30 hours worth of value.Book a callScott explains the 3 keys to empowering everyone in your company to be a brand ambassador, why you need to highlight customer wins, and how to set up an effective customer advisory board.
Takeaways:
- Anyone who works for your company is an ambassador for your company’s brand. Wherever someone from your company may be, as soon as they say they work at your company, they become an extension of the brand.
- Marketers need to effectively leverage everyone in their company to take advantage of this immense earned media opportunity that costs them nothing. When used correctly across social media, this can dramatically amplify the reach of your brand’s story.
- There are three key steps involved with getting everyone in your company excited about posting on social media about the company. 1) Understand the Story. 2) Arm the Extroverts with Tools. 3) Celebrate New Voices.
- To transform every position within the company into a revenue-driving position, your company needs to have a strong story and make sure that everyone really understands the why behind the company.
- Give the extroverts within your company the tools they need to tell your company’s story with their own flavor. Encourage them to share why the company’s mission is relevant to them and their network. Celebrate those that are sharing both internally and externally.
- So much of B2B marketing is companies talking about themselves. Cut through the noise by flipping it around to talk about your customers and highlight their wins. You can tell a much more compelling story when you put your customer in the role of the hero.
- Prospects don’t care about what product you sell, they care about what problem you solve. Your marketing should speak to prospects in their language and put your solution into the context of how you help them solve their issue.
Quote of the Show:
- “Anyone and everyone can be a brand ambassador” – Scott Neuman
Links:
- LinkedIn: https://www.linkedin.com/in/scottneuman/
- Twitter: https://twitter.com/scottneuman41
- Company website: https://www.calix.com/
Shout Outs:
- Chet Holmes
- Hootsuite
- Daniel H. Pink
- Simon Sinek
- Adam Grant
- Bill Bryson
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic
- Apple Podcast:https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/AOi7EC6Xb8w
The post Leveraging every ambassador of your brand with Scott Neuman appeared first on WebMechanix.
Today’s guest was voted a Top 3 Marketer on LinkedIn and was recognized as a 2020 Top 10 SaaS Branding Expert.
He is an award-winning content creator and keynote speaker that helps businesses drive measurable results through social media. Darryl Praill is the Chief Marketing Officer at Agorapulse.
Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.
Reserve 30 minutes with a strategist and get 30 hours worth of value.Book a callDarryl shares why your team’s culture is so important, why defining success is imperative, and how a CMO really thinks about growing a company.
Takeaways:
- The key to succeeding as a marketing leader is organizational culture. You need to make sure that every individual on your team is in the right seat. They need to understand their job, want to do their job, and be capable of doing their job.
- As a leader, you need to hold your team accountable. If team members aren’t meeting expectations, they need to face the consequences right away. The longer you delay the consequences, the longer you tell everyone else that it’s acceptable to miss those goals.
- It is imperative to communicate your expectations to employees in a measurable and trackable way. Make sure to define the metrics by which you judge success. For example, market share could be measured in multiple ways, so which metric matters?
- Have a “sanity check” with employees at the halfway point of a project or initiative. This way, if an employee is not on track to reach the goal, you can provide corrective behaviors for them while there’s still time to make a change and reach the goal.
- Your CMO wants to know how you impacted the company’s bottom line because that’s how the company is measured. They don’t care how many leads you generated, they care how many of those leads became paying customers.
- Make sure that you can track everything you do back to its impact on a company goal. Use this when discussing priorities and goals with other marketing leaders within your company.
Quote of the Show:
- “Our job as leaders is to translate how those small, often seeming inconsequential, elements of your daily job impact the organization’s goal.” – Darryl Praill
Connect With Darryl:
- LinkedIn: https://www.linkedin.com/in/darrylpraill/
- Twitter: https://twitter.com/ohpinion8ted
- Company website: https://www.agorapulse.com/
- Personal website: https://www.darrylpraill.com/
Shout Outs:
- Traction by Gino Wickman
- Lemlist – Cold Outreach Software
- Guillaume Moubeche – Founder & CEO of Lempire and Lemlist
- Sangram Vajre – Go-To-Market Thought leader
- Dan Disney – Social Selling and LinkedIn Influencer
- Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim
- Crossing the Chasm by Geoffrey Moore
- Good to Great by Jim Collins
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic
- Apple Podcast:https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/3CuV7N5PYpE
The post The key to great team culture with Darryl Praill appeared first on WebMechanix.
Today’s guest is an expert marketer that leverages engagement strategy to drive demand.
Throughout her awesome career, she’s developed specialties in content design, market research, and campaign execution. Briana Belisle is the Executive Vice President of Marketing at Field Nation.
Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.
Reserve 30 minutes with a strategist and get 30 hours worth of value.Book a callBriana shares why you need to solve your prospects’ boring but urgent problems, and how to determine the difference between critical events and compelling events.
Takeaways:
- Stay focused on solving what matters most to your prospects. Solve the boring, but urgent problems they are facing.
- Even though a problem may seem boring, that doesn’t mean that it’s not worth solving, especially if it’s keeping your customers up at night.
- It’s important to determine between critical events and compelling events. Critical events are costing your customers time, money, or customers and need to be fixed now. Compelling events can be more interesting but are harder to tie into ROI.
- When you know the specific critical event that your solution fixes, you can get highly specified with the audiences you target to make sure that you convey why that problem, and therefore your solution, is so important for a very specific subset of the market.
- Before chasing the next shiny object, ask yourself if it is urgent and if you understand who it is urgent for. Once you’ve done that, really think about if you’re doing something because it’s shiny or because it helps solve a critical problem for your prospects.
- When crafting your company’s messaging, make sure that it addresses the boring, but urgent problem for your prospects rather than what you happen to find interesting.
Quote of the Show:
- “Solve the boring, but urgent problem.” – Briana Belisle
Links:
- LinkedIn:https://www.linkedin.com/in/justbriana/
- Company website:https://fieldnation.com/
Shout Outs:
- Alex Hormozi
- Seth Godin
- Peep Laja
- April Dunford
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic
- Apple Podcast:https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/uT3q5txpPF8
The post Solve your prospects’ urgent problems with Briana Belisle appeared first on WebMechanix.
With B2B buying groups growing larger, it’s time for marketing to take a page out of the sales playbook and begin using multi-threading to increase close rates.
Here to let you in on all of the secrets is an awesome paid media and digital marketing expert who specializes in helping major companies like Gong and Salesloft improve their pipeline.
Today’s guest is Isaac Ware, the Director of Demand Generation at UserGems.
Isaac shares how to increase your close rate by five times, which marketing tools to use for multi-threading, and why you need to re-engage previous champions of your company.
Takeaways:
- Marketers need to embrace Multi-threading. Multi-threading is a sales technique that pulls more people from various personas within a company into the deal. Having multiple contacts within a deal increases the chances of closing that deal dramatically.
- Within potential B2B accounts, buyer groups are increasing in size. For example, a sales cycle that would have involved 3 contacts within a company in the past now needs to include 5 or 6 contacts that fit a variety of personas.
- By using multi-threading on a tactical level, marketers can engage the different personas within a target account at the optimal time during the sales process. This engagement can be done through extremely targeted and personalized ads for each persona.
- When advertising on LinkedIn, in-feed ads can outperform conversational ads simply based on their variety and the frequency at which they can be shown to the audience.
- CRM tools and similar software that can identify the buying committees within target accounts and categorize the contacts into the proper personas are extremely useful. These tools are essential for implementing scalable multi-threading tactics.
- If you’re not tracking the champions of your company when they move on from their current companies, you are missing out on a huge potential source of revenue. Make sure to monitor these contacts and engage them to stay top of mind.
Quote of the Show:
- “Buying groups are getting bigger, so multi-threading is more important than ever.” – Isaac Ware
Links:
- LinkedIn: https://www.linkedin.com/in/isaac-ware/
- Company website: https://www.usergems.com/
Shout Outs:
- Atomic Habits by James Clear
- The Founders by Jimmy Soni
- Corrina Owens, Senior ABM Manager at Gong
Ways to Tune In:
- Amazon Music: https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/performance-marketing-insiders
- Apple Podcast: https://podcasts.apple.com/us/podcast/performance-marketing-insiders/id1444680950
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes: https://www.listennotes.com/podcasts/performance-marketing-insiders-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/ctsJo-oU23I
The post B2B marketers need to use multi-threading with Isaac Ware appeared first on WebMechanix.
Today’s guest is a marketing leader and creative idea-generator. They have a strong background in communications and brand development.
Jordan Sher is the Vice President of Corporate and Brand Marketing at Gainsight and an advisor to AudiencePlus.
Jordan broke down the benefits of earned media, the best practices for writing press releases, and what ChatGPT could mean for SEO.
Takeaways:
- Brand marketing and earned media can help performance marketing teams accelerate the pipeline to reach their goals, both tactically and strategically.
- From a tactical perspective, earned media is one of the biggest contributors to a website’s SEO. The quality of the links to your site plays a big role in SEO and earned media, such as a press release, that links back to the website can boost performance.
- When trying to raise your site’s SEO metrics, a press release is a great tool for building links and providing longtail results. Wire services are interconnected so issuing a release to one will result in increased organic awareness and multiple quality backlinks.
- During the deal cycle, your earned media strategy will amplify your brand and move a deal through the pipeline because it creates credibility which will stick with prospects as they do their due diligence on your company.
- Although their effectiveness has diminished slightly over time, press releases can still deliver better awareness and organic SEO results than specific content marketing.
- The best practices for writing a press release are to get specific about product news and benefits, include a quote from a large client, and encourage the client to share the release through their own channels.
- If your company has invested in building a community, engage the community members when you launch your earned media campaign and encourage them to share and interact with the content.
Quote of the Show:
- “Most of your target audience do not take a linear path from awareness to close.” – Jordan Sher
Links:
- LinkedIn: https://www.linkedin.com/in/jordansher/
- Twitter: https://twitter.com/headfullofideas
- Gainsight website: https://www.gainsight.com/
- AudiencePlus website: https://www.audienceplus.com/
Shout Outs:
- Will Reynolds
- John Klosterman
- The Nineties: A Book by John Klosterman
- Oscar Wars by Michael Schulman
- The Town with Matthew Belloni – Podcast focused on the media industry
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic
- Apple Podcast:https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/wBBmdtu-Qjw
The post Increase awareness with earned media appeared first on WebMechanix.
Every marketer has heard how vital differentiation is to success, but today’s guest has a different point of view and the data to back it up.
Bryan Law, the Chief Marketing Officer of ZoomInfo, joins this episode to provide his marketing expertise which he has built over two decades of leading marketing teams at companies like Salesforce, Google, Tableau, and Deloitte.
Bryan explains why being distinct is more important than being differentiated, why your brand’s messaging should be the same across segments, and how to discover the category entry points for your brand.
Takeaways:
- For marketers, it’s much more important to be distinctive than differentiated. Being distinctive means your company stands out from the noise and is noticed. Differentiation conveys how your company and services differ from a competitor’s offering.
- B2B buyers are bombarded with messaging and don’t have time to compare competitors. Most buyers start with a list of one potential vendor and most buyers don’t look beyond that list. To get on that list, your company needs to be distinct.
- Data from the Ehrenberg-Bass Institute shows that brands succeed better when they focus on standing out and getting noticed than when they focus on conveying why they are better than competitors.
- There are many ways for your company to be distinctive, but the most important aspect is to think about what the company needs to be known for and then deliver that consistently. For example, if your brand uses humor to stand out, your brand needs to deliver on that consistently across every interaction a prospect has with your brand.
- Examples of assets your brand should keep consistent include colors, logos, taglines, symbols, sounds, characters, etc. In addition to tone and storytelling, these small, consistent nuances help your messaging feel familiar, yet distinct, to buyers.
- Hyper-personalized messaging actually degrades the strength of your brand. The more consistent your messaging is for every segment, the stronger your brand becomes. Hone your targeting by industry and deliver consistent messaging to every type of buyer.
- Identify the category entry points for your buyers. These are the thoughts and feelings they have during buying situations. Then, attach your brand to those entry points that are associated with purchasing. For example, a prospect thinks about how to fix X, and in doing so, they simultaneously think of your brand.
- The first step to becoming more distinct is learning the thoughts, feelings, and emotions that buyers have when purchasing. Use a survey to ask them, “When you are thinking about this category, what are the thoughts, feelings, and emotions that come to mind?”
Quote of the Show:
- “It’s really about thinking about what you want to be known for, and then doing it consistently.” – Bryan Law
Links:
- LinkedIn: https://www.linkedin.com/in/bryanbasdenlaw/
- Twitter: https://twitter.com/BryanBasdenLaw
- Company website: https://www.zoominfo.com/
Shout Outs:
- Ehrenberg-Bass Institute: https://www.marketingscience.info/
- Building Distinctive Brand Assets by Jenni Romaniuk
- ZoomInfo Plays: https://www.zoominfo.com/plays
- How Brands Grow by Byron Sharp
- Don’t Make Me Think by Steve Krug
- Long Walk to Freedom by Nelson Mandela
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic
- Apple Podcast:https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/1i8Be-JDAHE
The post Differentiation doesn’t matter, distinctiveness does with Bryan Law appeared first on WebMechanix.
Today’s guest is an amazing marketer and leader that has spent over a decade in education marketing and sales.
Lia Davidson is the CMO of EAB and the creator of the CONNECTED conference.
Lia shares her framework of the Marketer’s Compass which can be used to evaluate individual marketers and marketing teams.
Takeaways:
- The north and south ends of the marketer’s compass are the opposite ends of thinking strategically versus tactically. The east and west axis on the compass represents the left and right brain thinking that marketing requires.
- Great marketers are able to easily switch between long-term vision-setting and getting their hands dirty by working in the trenches and getting in the weeds of a project. Marketers need to be able to look at things from both 4 feet and 40,000 feet.
- The problems that marketers have to solve demand a mix of both analytical and creative thinking. There is a lot of math involved in certain points and lots of creative thinking in others.
- When creating and managing marketing teams, think about how the individuals within the group represent the four directions of the marketer’s compass. Because each person won’t excel in every aspect, it’s vital to add others to balance out the team’s strengths.
- The Marketer’s Compass lens is most valuable for viewing senior marketing talent. Entry-level marketers should be focused on executing the one thing they’re responsible for, but over time they will grow in their knowledge.
- For many companies, it’s becoming harder to secure sales conversations which weakens their pipelines. This makes it more important than ever for sales and marketing to overcome customer indecision.
- Marketing leaders need to have empathy for those working in sales and should develop deep relationships with them. This is key to maintaining sales and marketing alignment.
Quote of the Show:
- “If you can take some risks and explore the adjacencies of the career that you want to do, you’re going be better at whatever it is you’re doing” – Lia Davidson
Links:
- LinkedIn: https://www.linkedin.com/in/lia-davidson-94b1552/
- Company website: https://eab.com/
Shout Outs:
- The JOLT Effect – by Mathew Dixon and Ted McKenna
- Winning The Challenger Sale – by Brent Adamson and Mathew Dixon
- Orbit Media – https://www.orbitmedia.com/
- 6sense – https://6sense.com/
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic
- Apple Podcast:https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/UcqmLuBnJ3M
The post Using the Marketer’s Compass with Lia Davidson appeared first on WebMechanix.
Today’s guest, Devang Sachdev, is the Vice President of Marketing at Snorkel AI. Devang started his career engineering hardware and managing products before transitioning and developing his expertise in strategic marketing planning, new product launches, and identifying emerging opportunities.
Devang shares how he uses generative AI models to conduct market research, keep a consistent tone throughout his messaging and content, and create content that wins snippets on Google.
Takeaways:
- Generative AI models are extremely effective when used to conduct market research and understand the positioning of competitors in a certain space. Start with basic questions about who are the main companies in a niche and then refine your prompts.
- To learn about competitors, you can ask tools like Open AI’s Chat GPT4 to go to a competitor’s website and break down their lead, differentiation, and positioning. Ask for the competitor’s shortcomings to uncover great opportunities.
- A great way to keep your messaging consistent and comprehensive enough is to perform the same test as above with your own website. This can show the impression that a new user of your website might get.
- By starting with a simple prompt, you can assess the quality of the AI model’s output to indicate whether it understands your industry or niche well enough. This builds the amount of trust and confidence that you can have in the answers it gives.
- Open AI’s new Chat GPT4 brings greater functionality than the existing Chat GPT 3 tool. The new model incorporates different structured data modalities and can handle information with spatial relationships.
- Capture the Google snippet by asking a generative AI tool to create FAQs and answers for them based on your product page. This is a great starting point for writing an SEO-optimized article that provides value and has a good chance of ranking well.
- If you use Chat GPT as an assistant to handle any proprietary or confidential information, it’s a good idea to use it through the API. If you just use the normal version, the AI will be trained on your data and it could show up for other users.
Quote of the Show:
- “The more you start putting yourself in the mind of your prospect and start using Chat GPT as a way of inquiry, the better responses you’ll start getting, and the more readily available that content will be to use in long form or even short form pages” – Devang Sachdev
Links:
- LinkedIn:https://www.linkedin.com/in/devangsachdev/
- Twitter:https://twitter.com/DevangSachdev
- Company website:https://snorkel.ai/
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic
- Apple Podcast:https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
The post Enhancing your marketing with Chat GPT appeared first on WebMechanix.
This special guest has spent over 25 years of international experience championing Fortune 500 brands and articulating their vision through marketing and advertising initiatives.
Through her career, she has earned over 100 advertising awards from AdAge, Adweek, Brandweek, Forbes, and The New York Times among many others. Suzanne Darmory is the VP of Integrated Marketing & Creative at Jackson Hewitt Tax Service Inc.
Suzanne discusses the importance of balancing a thick skin and a warm heart, how to track attribution when running omnichannel marketing, and how marketers are managing the pressure to do more with less.
Takeaways:
- To have a long and fruitful career, marketers need to have thick skin along with a warm heart. Treating everyone with the same level of respect regardless of standing is also important, especially as marketers advance in their careers.
- For those working on creative content, it’s important to resist taking criticism of your work personally. While this can be challenging, remember that decisions on creative ultimately come down to what will produce the best results.
- While some companies in “unfun” industries, like taxes, concentrate on brand awareness and spend big on Super Bowl ads, there is a great opportunity for companies to build a more human brand that resonates by using one-to-one communication.
- When using an omnichannel marketing approach, each channel will have different measurement standards. For example, TV ads are harder to track than digital ads. However, a well-developed CRM and tech stack can provide crucial attribution data.
- Managing multiple marketing mediums is complicated, but it can be much easier by getting the brand right. For larger companies, building an internal team to manage the brand rather than relying on outsourced agencies to deliver the brand.
- With marketers being asked to provide more results while using fewer resources there is a push across industries toward increasing efficiency and finding ways to cut costs. For example, using an in-house creative team can be cheaper than using an agency.
Quote of the Show:
- “One of the things that I really, truly believe in is always having a thick skin, but a warm heart.” – Suzanne Darmory
Shout Outs:
- The Catcher in the Rye by J. D. Salinger
- Breakfast at Tiffany’s by Truman Capote
Links:
- LinkedIn:https://www.linkedin.com/in/suzannedarmory/
- Twitter:https://twitter.com/SuzannedNYC
- Jackson Hewitt Website:https://www.jacksonhewitt.com/
- Personal Website:http://suzannedarmory.com/
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic
- Apple Podcast:https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/3NKPxHNA0gA
The post Optimizing your omnichannel marketing appeared first on WebMechanix.
Today’s guest has been mastering their marketing and advertising skillset since they started their career at Proctor & Gamble, and they’ve kept learning ever since, even while serving as the CMO for Microsoft US.
Grad Conn is the CMO of PROS and is a prolific producer of amazing B2B & B2C marketing content.
In this episode, Grad shared career advice for new marketers, why knowing the history of marketing and advertising is so valuable, and how to never stop learning.
Takeaways:
- The freedom offered by start-ups and smaller firms is appealing to young marketers that are fresh out of school, it’s better to start out working at a larger marketing company so you can establish a strong marketing foundation.
- Treat everything you do as a learning engagement and never let yourself stop learning. If you don’t keep up with the context of each iteration, you won’t be able to understand how to interface with whatever great innovation is eventually created.
- Advertisers and marketers need to study the history of their own profession so they understand the building blocks of their discipline and what advances have been made by those that came before them.
- Part of the beauty of advertising is that no one can copyright an advertising idea, which means that you can apply the same idea to your situation and update it with the correct context. To discover these ideas, start reading old advertising books and don’t stop.
- With the world moving at a breakneck speed, consumers feel overwhelmed making even trivial choices harder to make. If your brand simplifies the decisions that consumers have to make, they will greatly appreciate it and reward you with their loyalty.
- While you can’t watch every ad campaign ever created, if you love advertising and marketing, you’ll make a point to consume more ads and do so thoughtfully.
- With where the economy is heading, businesses won’t have the luxury of easily increasing their growth through mergers and acquisitions. They will have to rely more heavily on organic growth and invest more in their sales and marketing operations.
Quote of the Show:
- “As soon as you sort of stop investing in learning and being interested in the future, I think the future passes you by” – Grad Conn
Links:
- LinkedIn:https://www.linkedin.com/in/gradconn/
- Twitter:https://twitter.com/gradconn
- Company website:https://pros.com/
- Blog:https://www.copernicanshift.com/
Shout Outs:
- Satya Nadella – CEO of Microsoft
- Hit Refresh by Satya Nadella
- Scientific Advertising by Claude C. Hopkins
- Ogilvy & Mather – Advertising Agency
- Bill Richardson
- Advertising Pure and Simple by Hank Seiden
- Mad Women by Jane Maas
- A Big Life (in Advertising) by Mary Wells Lawrence
- How to Advertise by Jane Maas and Ken Roman
- Ogilvy on Advertising by David Ogilvy
- Jasper.ai
- Copy.ai
- Think Bigger by Michael W. Sonnenfeldt
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic
- Apple Podcast:https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/tU2fXeddzU0
The post Becoming A “Learn-It-All” appeared first on WebMechanix.
Today’s guest is a longtime marketer that has been recognized as one of 2021’s Most Outstanding Women in Business and is flipping marketing’s position within organizations on its head.
Esther Flammer is the CMO of Wrike. Esther discusses the role of marketing, how to get a seat at the table to make strategic decisions, and why you should highlight your customers.
Takeaways:
- Marketing is not just a support function, marketing can and should be a strategic driver for any organization. Marketing should have its finger on the pulse of the market and understand how the organization needs to position itself to capture the market.
- For marketers to earn a seat at the table and be able to make a bigger impact, they need to understand the organizational priorities and build relationships of trust to ensure that they can have the appropriate conversations if they disagree with the priorities.
- Marketers need to build their point of view based on data and their analysis of that data in order to properly evaluate strategic options. Marketers need to be able to build a business case around why their idea is good for the business.
- For product-led companies, the “land and expand” go-to-market model can be extremely successful.
- Highlight your customers’ success stories. This will endear them to you even more and by putting the spotlight on their organization it will reflect well back on your company.
- Because many companies will have their own use cases and best practices, your marketing should reflect a certain level of segmentation and you need to ensure that you’re producing the right content to help them get to the next level.
Quote of the Show:
- “Marketing is not just a support function” – Esther Flammer
Links:
- Twitter:https://twitter.com/estherkflammer
- LinkedIn:https://www.linkedin.com/in/estherkimflammer/
- Website:https://www.wrike.com/
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic
- Apple Podcast:https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/5YJUt_N4X7o
The post Marketing’s Seat At The Table appeared first on WebMechanix.
Today’s guest is a serial entrepreneur, B2B marketing thought leader, frequent podcaster, and U.S. Marine Corps Veteran.
The Ringmaster, Casey Cheshire, is the Founder & Podcast Architect at Ringmaster Conversational Marketing, the author of Marketing Automation Unleashed, and the host of The Hard Corps Marketing Show & Creating The Greatest Show.
Casey shares how B2B companies can use podcasts to listen to and learn about their customers, generate an endless source of marketing content, and create stronger relationships.
Takeaways:
- Marketers have a tendency to get overly creative with their copy, but unless they represent their ideal buyer, they’re appealing to the wrong person. Instead of trying to invent the words that drive action, listen to your customers to find the right words.
- A great way to engage and listen to your customers is to invite current, past, and potential customers onto a company podcast and ask them about their successes, their challenges, and what keeps them up at night.
- Listen back to the recorded episodes of your podcast to identify the exact terminology that your customers use when describing challenges that your solution can help them overcome. If you put in the effort to listen, the results will show in your revenue.
- Regardless of your position within a company, anyone can start a podcast. If you’re hesitant about having to talk a lot, as the podcast host, that’s not an issue. Hosting an interview podcast means you get to ask the questions and the guest does the talking.
- As the host of a B2B podcast, you get to build relationships with customers and prospects that can extend far beyond work and also help you build more robust customer profiles based on the qualitative data you generate on the podcast.
- Beyond gaining a better understanding of your customers and their needs, B2B podcasts can generate sales, word of mouth, and rich content for every step of your buyer journey. For example, Casey turned a year of podcasts into his book.
- Although 2 million podcasts may sound like a lot, compared to the over 200 million blogs in existence, new podcasts are still in the early adopter stage of their growth cycle.
Quote of the Show:
- “It’s less about being creative and inventing, it’s more about listening, hearing, and then giving it back to people.” – Casey Cheshire
Links:
- LinkedIn:https://www.linkedin.com/in/caseycheshire/
- Twitter:https://twitter.com/CaseyChesh
- Company website:https://ringmaster.com/
- Marketing Automation Unleashed:https://a.co/d/i77Csjr
- The Hard Corps Marketing Show:https://www.hardcorpsmarketing.com/
- Creating The Greatest Show:https://www.creatingthegreatestshow.com/
Shout Outs:
- Traction by Gino Wickman
- The 21 Irrefutable Laws of Leadership by John C. Maxwell
- The Alchemist by Paulo Coelho
- Water for Elephants by Sara Gruen
- LMNT – flavored salts for water
- Dan Sullivan
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic
- Apple Podcast:https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/0XAPalUqKZM
The post Listen & Learn From Your Customers appeared first on WebMechanix.
Marketers need to tie their efforts to revenue. This episode features an outstanding revenue-driven marketer with almost a decade of experience in the industry.
He is a renowned strategic leader and thinker with extensive expertise in lead generation and direct response marketing.
Today’s guest is Patrick Manser, the VP of Marketing at GoHealth. Patrick discusses how to lead a team of marketers in implementing a direct response funnel, why your team needs to be immersed in direct response, and how to find the leaks in your customer journey.
Takeaways:
- Marketers can turbocharge their consumer acquisition engine by creating a direct response marketing engine. It’s all about tying your marketing activities to revenue.
- Direct response allows you to share the results of a campaign in concise and precise ways that people outside of marketing can understand. This way, you can share what exactly you do with your marketing budget and what revenue point is attached to it.
- Because direct response marketing is all-encompassing, to find success using it, your team needs to immerse themselves in every aspect of it. This needs to be top of mind while creating ads and writing copy and it requires careful tracking of the funnel.
- It’s vital that your team is focused on the same metrics and that they understand how to improve those KPIs from multiple angles. This starts with having a clean funnel to provide good data to base decisions on and help you avoid long-term issues.
- To set up direct response, understand and document the funnel. Use sample customers to find leaks in the customer journey. Solve one funnel issue at a time. Dedicate parts of your team to fix the top, middle, and bottom. Start a rapid test and learn process.
- It’s important to include the entire team in the performance analysis. Every member needs to know where changes need to be made and why they need to make those changes based on the analysis of the team’s results.
- Although they can be hard to find, marketing teams need someone with an analytical background that can apply that to marketing. These individuals can supercharge the learning process and keep creative employees focused on optimizing the process.
Quote of the Show:
- “If you don’t have a backlog of creative that you have ready to test, you’re probably not doing the job right” – Patrick Manser
Links:
- LinkedIn:https://www.linkedin.com/in/patmanser/
- GoHealth Website:https://www.gohealth.com/
- Open Positions with GoHealth:https://www.builtinchicago.org/company/gohealth
Shout Outs:
- Ogilvy on Advertisingby David Ogilvy
- Neil Patel
- Hacking Growthby Morgan Brown and Sean Ellis
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic
- Apple Podcast:https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/y5yrVqdP_qA
The post Direct response drives results appeared first on WebMechanix.
Today’s guest is a strategic marketing thought leader and has held roles at Fortune 100 companies as well as start-ups delivering profitable growth.
He speaks about insurance and digital fluently and has a deep understanding of MarTech. David Drotos is the Vice President & Head of Marketing at Equity Trust.
David discusses where to start with your marketing strategy, how to reach conclusions using micro-testing, and why direct mail is such a tantalizing channel for marketers.
Takeaways:
- Before deciding on the marketing tactics you’re going to use, you need to really understand who your customer is and what your USP (Unique Selling Proposition) is. You need to know what you’re looking for before setting out to find it.
- Once you know your customer, start micro-testing your marketing. This means you need to iterate rapidly by making small changes which allows you to learn and fail fast. Don’t let great get in the way of good.
- Focus on changing one variable within each iteration of micro-testing, such as ad creative, channel, audience, CTA, colors, etc. The more variables in a test, the harder it gets to find a statistically significant conclusion.
- Where you start with your testing will depend on your situation but it should all be done in service of finding statistically significant results as fast as possible because you can then remove components that negatively impact your ROAS (Return On Ad Spend).
- For companies that rely heavily on paid search advertising, most of the people coming into their funnel through that campaign already have high intent, and they already familiar with your company or service and the leads are more likely to become accounts.
- Middle funnel advertising can include Facebook, Linkedin, and YouTube to an extent. An example of middle funnel advertising would be a CTA that drives traffic to a lead magnet that provides some value and can be accessed by entering a name and email.
- Due to the limits of different platforms, it’s important to build audiences outside of walled gardens such as Facebook or TikTok. The insights these platforms can provide into building lookalike audiences to advertise to can be restricting for marketers.
Quote of the Show:
- “The folks who have less to spend have to be more creative and have to be really more judicious on how they spend their dollars and where they spend them at” – David Drotos
Links:
- LinkedIn:https://www.linkedin.com/in/daviddrotos/
- Equity Trust website:https://www.trustetc.com/
- Robbing Mary:https://www.robbingmary.com/about
Shout Outs:
- Don’t Make Me Thinkby Steve Krug
- Blinkby Malcolm Gladwell
- 11/22/63by Stephen King
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic
- Apple Podcast:https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/32wWCna4zsA
The post Micro-Testing Your Marketing appeared first on WebMechanix.
Today’s guest is a serial entrepreneur with 3 successful exits, an Angel and Impact Investor, and a digital performance marketing pioneer. They are also the former Co-Founder, Chairman, and CEO of CARCHEX.
Jason Goldsmith is the Chief Consultant & Strategist at Goldsmith Consulting and he has a wealth of marketing knowledge to share.
Jason delves into how both B2B and B2C marketers can use conversational AI in their funnels, how to stay ahead of your competitors, and why you should be prioritizing customer experience.
Takeaways:
- Marketers need to make sure their companies stay ahead of competitors by effectively communicating how their company is learning and using that insight to provide value to their customers. Marketers also need to be on the look out for unsaturated markets.
- Always look for ways to innovate around the problems your face in your industry because ther will be others facing those same problems. For example, when mortgage brokers were relying on direct mail, digital marketing presented a great chance to grow.
- Even in well-established verticals there are opportunities waiting to be taken advantage of by disruptors. The key to staying ahead of competitors and providing value to customers is to balance the quality of a deliverable at a quantity that can scale.
- Marketers can use conversational AI tools to build a better mousetrap which can enable a smart funnel to engage leads. The most important part of the funnel to improve using conversational AI is the front-end customer experience.
- Don’t think about using AI just a way to cut costs and trim your workforce. By intelligently deploying conversational AI tools throughout your funnel, you can deliver a better experience, drive better conversion rates, and produce more revenue.
- By training your AI tool, you company will be able to deliver consistent experiences to every customer, which is something you just can’t realistically do with a human team.
- Although conversational AI isn’t perfect yet, it’s worth starting to use it despite the issues. As early adopters of this technology, you can discover how to optimize its use and get well ahead of your competitors. You never want to have to catch up to your competitors.
Quote of the Show:
- “As a marketer, I think you have to think more like the business owner” – Jason Goldsmith
Links:
- LinkedIn: https://www.linkedin.com/in/jason-goldsmith-88aa7b28/
- Twitter: https://twitter.com/carchexjason
- Company website: https://www.linkedin.com/company/goldsmith-consulting-services/
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic
- Apple Podcast:https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/aZtcqefdYpU
The post Using Conversational AI In Your Funnel appeared first on WebMechanix.
Today’s guest is a beloved and renowned B2B brand marketing thought leader with over 40 years of experience.
Drew Neisser is the CEO at Renegade Marketing & CMO Huddles and the author ofRenegade Marketing: 12 Steps to Building Unbeatable B2B Brands.
According to Drew, the top five mistakes that B2B marketers make are The Peanut Butter Effect, backward targets, rebranding without changing the product or service, spending too much on MarTech, and retreating in a time of crisis.
Takeaways:
- Mistake number 1 B2B marketers make is called The Peanut Butter Effect which happens when they try to do too much in their messaging to different target personas. Simplify your brand to under 8 words and then find new ways to tell it.
- Mistake number 2 for B2B Marketers is when the targets are backward. Most marketers think Prospects>Customers>Employees. Reverse that order to Employees>Customers>Prospects.
- If your employees don’t buy your brand story, you’re toast, but if they do, they can be your greatest ambassadors. The same holds true for customers; when they actually buy your brand story they can be your best advocates.
- Create your brand’s purpose-driven story statement in under eight words. Once you have this, come up with six ways to make it real to employees, six ways to make it real for customers, and six ways to make it real for prospects.
- Mistake number 3 is when B2B marketers rebrand without changing the product or service offering. Don’t put a new coat of paint on an old barn. If you’re changing your promise to customers, make sure to improve your product or service.
- Mistake number 4 is when marketers spend too much on MarTech. MarTech is only a set of tools, it is not a substitute for marketing. In many companies, there is too much tech, not enough staff, and not enough marketing.
- Mistake number 5 is when CMOs retreat during a time of crisis, whether it be a global health catastrophe or economic meltdown. Tough times give marketers a chance to prove that they are essential to the company.
- You’re marketing should reflect your brand’s personality which you should develop through consistent tonality and style in your messaging. B2B doesn’t have to mean “Boring to Boring”. It’s OK to lighten up and have some fun with your marketing.
Quote of the show:
“Great marketing is not about fluff, it is about service and selling through service.” – Drew Neisser
Links:
- LinkedIn:https://www.linkedin.com/in/drewneisser/
- Renegade Website:https://renegade.com/
- CMO Huddles Website:https://cmohuddles.com/
- Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands:https://www.amazon.com/gp/product/173721251X?pf_rd_r=99HBH4FFGR8QZDN5QXF8&pf_rd_p=8fe9b1d0-f378-4356-8bb8-cada7525eadd&pd_rd_r=36f04762-ae05-4438-9298-40ad05165a32&pd_rd_w=GJHxG&pd_rd_wg=OzjRl&ref_=pd_gw_unk
- CMO Huddle’s101 B2B Marketing Influencers:https://cmohuddles.com/top-101-B2B-marketers
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic
- Apple Podcast:https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/qmQiot4Xqbo
The post Top 5 mistakes B2B marketers need to stop making in 2023 – Drew Neisser appeared first on WebMechanix.
Today’s guest is an energetic and passionate marketer and leader — with decades of experience on the cutting edge of marketing.
Andrew Kling is the Senior Vice President of Marketing and Sales at Cognition Financial. Andrew explains the keys to optimizing your funnel, why you need an open mind when exploring channels, and how to collect more accurate data to base your decisions.
Takeaways:
- While it’s easy to get focused on front-end metrics like CPL (Cost Per Lead), it’s crucial to look at your entire funnel from a data perspective to test, learn, and optimize so you can reach your long-term goal.
- Because of data privacy concerns, there is a shift in marketing from generating leads to building relationships. Those relationships are built on keeping people engaged and nudging them through your funnel.
- Don’t fall into the trap of testing a channel once and moving on from it. Most channels deserve more exploration, even if they might have higher a CPL.
- Marketers need a source of truth that they can constantly refer to. This means having useful, accurate data to look at on a consistent basis to understand what numbers are coming in and what they mean.
- Set up UTM parameters in your CRM for each channel and make sure each piece of creative is individually tagged. This makes it easier to measure, understand, and communicate valuable information from the data you receive.
- Set aside 10-20% of your marketing budget for testing different channels. If your first attempt doesn’t succeed, consider other approaches to find success in that channel, especially if you know your target audience is there.
- If you are using mass marketing channels such as TV or radio, look at your indirect data, such as site traffic or lead forms, for signs of the campaign’s impact. This can inform your decision on whether or not that channel should remain in your media mix.
Quote of the show:
“I like to think of it as not necessarily channel exploration, but budget exploration” – Andrew Kling
Links:
- LinkedIn:https://www.linkedin.com/in/andrewkling/
- Twitter:https://twitter.com/andrewkling
- Cognition Financial website:https://cognitionfinancial.com/
- Union Federal website: https://unionfederalstudentloans.com/
- Custom Choice Student Loans website:https://www.customchoice.com/
Shout Outs:
- Fumbling The Futureby Douglas K Smith and Robert C. Alexander
- Dealers of Lightningby Michael Hiltzik
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic
- Apple Podcast:https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/3MXM8M8aIhk
The post Don’t be afraid to test channels – Andrew Kling appeared first on WebMechanix.
Today’s episode is special because we’re highlighting an amazing guest who shared some amazing knowledge on the show way back in 2021.
This special guest is a longtime marketing leader and innovator that has been instrumental in his current company reaching its multi-billion dollar valuation.
Udi Ledergor is a B2B marketing thought leader, the CMO of Gong, and the author ofThe 50 Secrets of Trade Show Success. Among Udi’s top secrets are why strategy must come before tactics, how to forge great relationships between sales and marketing, and why making your marketing human is so critical.
Takeaways:
- Strategy before tactics. Figure out your strategy before you send out your first email or do your first social post because, in marketing, it’s very easy to get busy with activities and campaigns that are usually a huge waste of your time.
- Don’t Produce anything that you wouldn’t want to consume. Think if you would want to get that next email, if not start over. Create something that you would be excited to consume.
- Don’t wait for inbound to come in, start outbound on your first day on the job. Create the script and monitor your SDRs’ calls, either manually or with technology. Start building inbound, but don’t expect it to bear fruits for close to a year.
- Never compromise on the people you hire. Every person you add can either give you ten times more energy or drain ten times more of your energy.
- Don’t obsess about measurement. Do what seems right for the brand, if it works, you’ll see it show up on your dashboard.
- Marketers need to create strong relationships with their sales counterparts. Try to meet up at least once a week to collaborate on challenges, what is and isn’t working, and new needs.
- The first step in establishing your marketing strategy is to determine the end goal. What does success look like? For example, Gong set out to have double the social media mentions of all of its competitors combined.
- It’s easier to build an award-winning marketing strategy around a product that has an amazing product-market fit than if customers don’t use or like the product. When job-hunting, look for companies that already have a great product-market fit.
- Make your marketing human. Being an authority in your industry does not mean your marketing needs to be stuffy and boring. Humanize everything from the experience at your events to the tone of voice and imagery on your website and content, etc.
- Carve out 10%-20% of your marketing budget to use on ideas that you have a gut feeling about, but might not have an immediately measurable impact. For example, Gong’s Super Bowl ad not only drove business but also influenced job applicants.
Quote of the show:
“If you’re a marketer somewhere out there that is not closely connected with your CRO, or, as I like to say, if you don’t know how they take their coffee, you’re doing it wrong” – Udi Ledergor
Links:
- Twitter:https://twitter.com/ledergor
- LinkedIn:https://www.linkedin.com/in/udiledergor/
- Gong website:https://www.gong.io/
- Gong Blog:https://www.gong.io/blog/
- Personal website:https://www.udiledergor.com/
- The 50 Secrets of Trade Show Success:https://www.amazon.com/dp/1511691247/
Ways to Tune In:
- Amazon Music:https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic
- Apple Podcast:https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950
- Spotify:https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes:https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube:https://youtu.be/HZBrmgLS4Kg
The post The top 10 secrets for marketing success – Udi Ledergor appeared first on WebMechanix.
Today’s guest has led sales teams for many international brands and is now helping SMEs get Enterprise clients. Barry Moroney is the Founder & CEO at Leadable. Barry shares why so many marketers think they’re using ABM but aren’t, how to approach ABM based on contract sizes, and what a good ABM campaign looks like.
The post The best ABM approach with Barry Moroney appeared first on WebMechanix.
Getting in front of your target audience is crucial, but the future of how marketers can target their audiences is changing. Here to get you up-to-date is a top-tier marketing thought leader that loves helping companies drive revenue by developing the proper systems and strategies. Zack Wenthe is the Senior Technical Product Marketing Manager and
The post Creating your 1st-Party data strategy with Zach Wenthe appeared first on WebMechanix.
Today’s guest is a master of data science, marketing & adtech — and a performance-focused digital marketer that specializes in paid search. Curtis Correll is the Director of the Performance Marketing Innovation Team at HealthCare.com. Curtis shares why Google and Meta are removing features from their ad platforms, why marketers need to feed data back
The post The future of automated ads with Curtis Correll appeared first on WebMechanix.
Gathered together in this special episode are some of the best insights from some of the greatest leaders in the marketing world. These four women share their most valuable marketing knowledge which has helped them in their roles as CMO at four great companies. Kristi Melani, the CMO of Telesign, explores how and why marketers
The post Superb insights from 4 female CMOs appeared first on WebMechanix.
This is a special episode because we are featuring segments from 4 amazing, industry-leading performance marketers that were previously on the show! You’ll hear cutting edge insights from Larry Kim, the Founder & VP Marketing at MobileMonkey, Jay Abraham of The Abraham Group, Dennis Yu, the CEO and Co-Founder of BlitzMetrics, and Eric Carlson, Co-Founder
The post The secrets of 4 performance marketing legends appeared first on WebMechanix.
The world of digital marketing and hyper-targeted ads is always changing. But today’s guest has some insight into what could be around the bend. Alex Kukich is a uniquely experienced sales and marketing leader and the CRO at WITHIN. Alex shared what the landscape of digital advertising could look like in the future, the advertising
The post The Future of Cookieless Advertising with Alex Kukich appeared first on WebMechanix.
This episode is a little special because we are featuring segments from not one but 4 amazing, industry-leading CMOs that were on the 3-Minute Marketing Podcast! You’ll hear amazing insights from Kipp Bodnar, HubSpot’s CMO, Udi Ledergor, Gong’s CMO, Grant Johnson, Emburse’s CMO, and Kevin Alansky, Jedox’s CMO. Buckle up for this blast from the
The post 4 B2B SaaS CMOs share their marketing wisdom appeared first on WebMechanix.
Today’s guest helps the most prominent brands and celebrities make their content go viral through organic social media. The brands they have worked with include MTV, IKEA, and Vice Magazine. They have also worked with celebrities like Taylor Swift, Rihanna, and Adriana Lima on their digital strategy. Brendan Kane is the Managing Partner of Hook
The post Being the organic social algorithm’s BFF with Brendan Kane appeared first on WebMechanix.
It’s too easy to get disconnected from the core processes of a company as it grows, but it’s imperative that you stay in contact with that baseline and the people carrying out the processes. Today’s guest is a master performance marketer and entrepreneur who had built and sold multiple companies by the age of 33.
The post How to scale performance by using your baseline with Josh Harris appeared first on WebMechanix.
The world is full of neatly crafted messages, fine-tuned for specific personas but the reason so many marketers have trouble getting their message across is the vast amount of other noise they have to compete with. Today’s guest not only knows how to cut through that noise but is also a creative and tactical marketing
The post How to deliver your brand’s message with Alex Kelly appeared first on WebMechanix.
Too many B2B companies are missing out on 360-degree search-based affiliate marketing approach. However, today’s guest knows all about how to find success with affiliates. Charles Groome is a marketing and advertising leader and the Vice President of Marketing at Biz2Credit. Charles shares how to start working with affiliate partners, how to double your performance
The post Black diamond-level marketing with Charles Groome appeared first on WebMechanix.
Your company could be using the 1st-party data it already has to uncover incredible insights into its customers and what they actually want. Elise Berger is the Head of Performance and Direct Marketing at Earnest and a performance marketing badass that has led marketing efforts for other great companies like GE and Showtime. Elise shares
The post Effectively using your first-party data with Elise Berger appeared first on WebMechanix.
This week’s episode is a little special because it’s an excerpt from The Growth Clinic, WebMechanix’s weekly community call where we feature marketing leaders and cover the most important topics in marketing. This week’s expert is the Paid Social Manager at WebMechanix, Ben Lisca. Ben came from the world of affiliate marketing and has a
The post The State of TikTok Ads in 2022 with Ben Lisca appeared first on WebMechanix.
You need to protect your brand, which costs money but you’re overpaying! Matt LeBaron is the Founder and CEO of Revvim. He’s a database architect turned growth marketer that has been involved in online startups since 1997. In this episode, you’ll learn how to protect your brand better while spending less (particularly on search ads),
The post How to stop overpaying to protect your brand with Matt LeBaron appeared first on WebMechanix.
Revamp your traditional sales strategies by evolving to the fast-paced digital world which runs on word of mouth. Dennis Yu is a marketing thought leader, CEO and Co-Founder of BlitzMetrics, and co-author of The Definitive Guide to TikTok Advertising with Perry Marshall. Dennis shares what sales teams need to do to become more effective in
The post Reframing sales and elevating others with Dennis Yu appeared first on WebMechanix.
Today on 3-Minute Marketing, I’m speaking with Erik Huberman. He’s currently Founder & CEO at Hawke Media, a full-service Outsourced CMO that helps businesses realize their potential. His firm works with some impressive logos, including Red Bull, Verizon, Evite, Planet Blue, Stories by Kelly Osbourne and many more. He recently released his book, “The Hawke
The post The 3 marketing principles that helped grow 4,000+ brands with Erik Huberman appeared first on WebMechanix.
Today on 3-Minute Marketing, I’ve got badass CMO Christian Campagnuolo (CMO at Revature) back for round 2! You can check out my first episode with Christian here. This time, Christian shared his thoughts on a big topic for marketing leaders right now: staffing and retention. Specifically, “How do you find and keep great marketers, especially
The post How successful marketing leaders hire and retain A+ talent with Christian Campagnuolo appeared first on WebMechanix.
Today on 3-Minute Marketing, we’re trying something a little bit different. In this solo episode, Chris is going to talk you through a 3-Minute Marketing “growth hack” that you can take and apply in your marketing straight away. The hack for this episode is all about how you can build the perfect list of prospects
The post How to use technographics to build your dream customer list appeared first on WebMechanix.
Anna Griffin (CMO of Intercom) is back for a second round of 3-Minute Marketing! We’re talking about a topic that’s very near and dear to my heart, based on Anna’s TEDx talk called “The Blank Page.” It’s all about how changing the stories we tell can make a dramatic impact on the trajectory of our
The post The blank page: How to achieve more by telling a bigger story with Anna Griffin appeared first on WebMechanix.
Today on 3-Minute Marketing, I have the pleasure of sitting down with Leigh Caldwell, a cognitive and behavioral scientist turned marketer. He’s the Founder of Irrational Agency, an award-winning author of “The Psychology of Price” and an avid blogger at his site, knowingandmaking.com. He’s also a successful entrepreneur, having built and successfully exited 3 firms
The post The counterintuitive secrets to effective market research with Leigh Caldwell appeared first on WebMechanix.
Today on 3-Minute Marketing, I’m speaking with Angela Earl. She’s an accomplished marketing executive, currently CMO at RFPIO — the industry leading software for response management. Before joining RFPIO, Angela was the owner of a B2B marketing agency which she successfully exited in 2019. Angela shared an impressive (and maybe controversial) content marketing case study
The post How ungating your content can drive more leads with Angela Earl appeared first on WebMechanix.
Today on 3-Minute Marketing, I’m speaking with the one and only Dave Kerpen — bestselling-author, speaker & serial entrepreneur. He’s currently Co-Founder and Co-CEO at Apprentice, the platform that connects entrepreneurs and business leaders with smart and motivated college students. Dave and his wife also successfully exited his agency Likeable Media in 2021. Dave joined
The post The one ability that separates okay leaders from great leaders with Dave Kerpen appeared first on WebMechanix.
On today’s 3-Minute Marketing episode, I’m speaking with serial entrepreneur Richard Lau. He’s currently Founder & CEO at LOGO.com, the logo design platform that allows you to create a great logo for your brand in minutes. One of Richard’s passions is sharing what he’s learned in his journey as an entrepreneur that can help other
The post How to maximize the power of your network with Richard Lau appeared first on WebMechanix.
Today on 3-Minute Marketing, I’m sitting down with Alex Morrison. He’s currently CMO at PearPop, an on-demand creator collaboration platform. Prior to joining PearPop, Alex has had a remarkable career agency-side, serving in leadership positions at firms like Grey Group, R/GA, AgencyNet and J Walter Thompson. Alex has first-hand experience seeing the impact of great
The post Why creators are the future of commerce with Alex Morrison of PearPop appeared first on WebMechanix.
Today on 3-Minute Marketing, I’m chatting with all-around badass CMO, Christian Campagnuolo. He’s currently CMO at Revature, the largest employer of entry-level technology talent in the U.S. Prior to Revature, Christian has had a remarkable career in marketing — he found his roots in brand marketing at Disney, then transitioned into agency life and built
The post How to take your company’s marketing from “startup” to “grownup” with Christian Campagnuolo appeared first on WebMechanix.
Today on 3-Minute Marketing, I’m chatting with Kristi Melani. She’s currently CMO at Telesign, an industry-leading Communications Platform as a Service (CPaaS) that’s relied on by the world’s most trusted brands. Prior to Telesign, Kristi headed up growth marketing efforts for technology brands like Anaplan, Poly & Plantronics. Kristi has a contrarian perspective on evaluating
The post Why “the benchmark is dead” (and what marketers should use instead) with Kristi Melani appeared first on WebMechanix.
Today on 3-Minute Marketing, I have the great pleasure of chatting with Bob Armour. He’s currently CMO at M1 Finance, a leading all-in-one money management platform that helps self-directed investors achieve long-term financial wellness. Prior to M1, Bob has had an extensive career in the financial services space, heading up marketing efforts for notable financial
The post How to use your website to build trust with Bob Armour appeared first on WebMechanix.
Today on 3-Minute Marketing, I’m pleased to be speaking with Marc Ginsberg. He’s currently CEO at CallRail, a marketing and call recording platform we use here at WebMechanix that helps 175K+ businesses market smarter, drive more quality leads, and turn them into customers. Prior to CallRail, Marc headed up growth marketing efforts for notable financial
The post The secret to creating effective partnerships with Marc Ginsberg appeared first on WebMechanix.
My guest today on 3-Minute Marketing is Narine Galstian, CMO at SADA Systems. Before SADA, Narine headed up growth marketing efforts for technology brands like Instant.ly and Nero AG. Narine is veteran tech marketing leader with an impressive track record, so I wanted to understand how she knocks it out of the park so consistently.
The post 4 “powerhouse” secrets of a tech marketing leader with Narine Galstian appeared first on WebMechanix.
Welcome to another episode of 3-Minute Marketing, where we interview the world’s top growth marketing leaders and distill their knowledge into 3-minute TED talks for your binge-listening pleasure. Today’s guest is Brian Chevalier-Jordan, VP of Marketing at Bond, a super hot fintech brand that enables organizations from any industry to embed next-gen financial products into
The post The top growth secrets of leading fintech brands with Brian Chevalier-Jordan appeared first on WebMechanix.
Welcome to another episode of 3-Minute Marketing, where we interview the world’s top growth marketing leaders and distill their knowledge into three-minute blocks of genius for your listening pleasure. Today’s guest is Gabi Zijderveld, CMO at Smart Eye, the global leader in human insight AI. Prior to Smart Eye, Gabi headed up marketing efforts for
The post 5 ways to drive marketing impact on a shoestring budget with Gabi Zijderveld appeared first on WebMechanix.
Welcome to another episode of 3-Minute Marketing, the world’s only podcast that interviews today’s top growth marketing leaders and distills their insights into three-minute blocks of brilliance for your listening pleasure. Today’s guest is Anna Griffin, CMO of Intercom, an awesome SaaS company that breaks down the sales and marketing divide. Anna is a seasoned
The post The blurring lines between sales and marketing with Anna Griffin of Intercom appeared first on WebMechanix.
Welcome to another episode of 3-Minute Marketing, where we interview the world’s top growth marketing leaders and distill their knowledge into three-minute blocks of genius for your listening pleasure. Today’s guest is Eric Carlson, Co-Founder and CEO of SweatPants Agency, a growth marketing firm that does paid media, CRO, email, and copywriting for subscription and
The post The 5 traits of a highly skilled and unstoppable marketer with Eric Carlson appeared first on WebMechanix.
Welcome to another episode of 3-Minute Marketing, where we interview the world’s top growth marketing leaders and turn their insights into bite-sized TED Talks for your listening pleasure. Today’s guest is Jeff Biesman, CMO of National Debt Relief. National Debt Relief is the number one provider of debt relief services in the country, as well
The post How to align your brand and performance marketing teams with Jeff Biesman appeared first on WebMechanix.
Welcome to another episode of 3-Minute Marketing, the world’s only podcast that interviews today’s top growth marketing leaders and distills their insights into three-minute blocks of brilliance for your listening pleasure. Today’s guest is Tom Kuhr, CMO of Greenfly, a digital media monetization platform for sports teams, leagues, and associations. Tom has had a wonderful
The post The most overlooked revenue opportunity in SaaS marketing with Tom Kuhr of Greenfly appeared first on WebMechanix.
Welcome to another episode of 3-Minute Marketing, where we interview the world’s top growth marketing leaders and turn their insights into 3-Minute TED Talks for your listening pleasure. Today’s guest is David Wachs, CEO and Founder of a unique outfit called Handwrytten, a company that allows users to write and send automated, handwritten notes. David
The post How marketers can use handwritten notes to drive more revenue with David Wachs of Handwrytten appeared first on WebMechanix.
Welcome to another episode of 3-Minute Marketing, where we interview some of the world’s foremost growth and performance marketing leaders and distill their best knowledge into binge-worthy three-minute blocks of brilliance. Today’s guest is Alex Montas, SVP of Marketing and Growth at Tubebuddy, an emerging tool that helps YouTube creators optimize their channels. Alex is
The post How to combat the decline of Facebook Ads with creative testing with Alex Montas of TubeBuddy appeared first on WebMechanix.
Welcome to another episode of 3-Minute-Marketing, the only marketing podcast that brings you useful, binge-able 3-minute insights from the world’s top growth marketing leaders. Today’s guest is Dawn Verbrigghe, CEO and Founder of Jottful, a software company that co-builds and manages professional, affordable, hassle-free websites for small and medium-sized businesses. Dawn is a seasoned SaaS
The post How you know when you have product-market fit with Dawn Verbrigghe of Jottful appeared first on WebMechanix.
Welcome to another episode of 3-Minute-Marketing, where we interview the world’s top growth-marketing leaders and turn their insights into short, binge-worthy TED talks for your listening pleasure. Today’s guest is Ryan George, CMO at Docupace Technologies, a SaaS catering to wealth management firms. Ryan is a very interesting person who has been in the financial
The post Why marketers need to report results in a non-marketing language with Ryan George of Docupace Technologies appeared first on WebMechanix.
Welcome to another episode of 3-Minute-Marketing, the world’s #1 podcast for binge-worthy, easy to digest tips and insights from the world’s top growth marketing leaders. Today’s guest is Doug Zarkin, Vice President and CMO at Pearle Vision, a franchise with over 550 locations. Doug has had a really interesting and storied career, including helping to
The post Why “Thinking Human” is the foundation for driving sustained brand growth with Doug Zarkin of Pearle Vision appeared first on WebMechanix.
Welcome to another episode of 3-Minute Marketing, where we interview the world’s top growth marketing leaders and distill their knowledge and insights into binge-able, bite-sized content for your listening pleasure. Today I’m joined by Jeanniey Walden, an impressive marketing executive who is currently CMO and Head of Innovation at DailyPay. DailyPay is a really disruptive
The post Top 5 rules for marketing success with Jeanniey Walden of DailyPay appeared first on WebMechanix.
Welcome to another episode of 3-Minute-Marketing, the world’s only podcast for easily-digestible tips and insights from the world’s top growth marketing leaders. In other words, binge-able 3 minute TED talks you can listen to on the go. Today we’re joined by Melissa Puls, SVP and CMO at Ivanti, an advanced IT automation firm that’s on
The post How to lead and optimize your marketing team in the “Everywhere Workplace” with Melissa Puls of Ivanti appeared first on WebMechanix.
Welcome to another episode of 3-Minute-Marketing, where we sit down with the world’s top growth marketing leaders and they provide actionable tips and insights in bite-sized 3-minute segments for your listening pleasure. Today’s guest is the very impressive Amy Barzdukas. Amy is CMO of WiTricity, an electronic vehicle charging startup. Previously, Amy was a longtime
The post How to build a brand that drives demand with Amy Barzdukas appeared first on WebMechanix.
Welcome to another episode of 3-Minute-Marketing, where we interview the world’s top growth marketing leaders and they provide actionable, bite-sized insights. Think of them as 3-minute micro TED talks for your listening pleasure. I’m super excited to have Don Bush, Senior Vice President of Marketing at Neuro-ID, on the podcast this week. Don is a
The post How marketing should evolve as organizations grow and mature with Don Bush appeared first on WebMechanix.
Welcome to another episode of 3-Minute-Marketing, the only podcast where you can find binge-able tips and insights from the world’s top growth marketing leaders broken down into easy-to-digest 3-minute segments. I’m honored to have Arjun Pillai, SVP of Products and Growth at ZoomInfo, on the podcast this week. Arjun has a deep background in data
The post How to prioritize your marketing initiatives to ensure success with Arjun Pillai of ZoomInfo appeared first on WebMechanix.
Welcome to another episode of 3-Minute-Marketing, the internet’s most binge-able marketing podcast. We interview the world’s top growth marketing leaders and distill their knowledge into actionable, bite-sized insights. This week we’re kicking off 2022 with Enrique Hoyos, Head of Marketing for Pexels. Enrique is the epitome of the type of guest we like to have
The post The most important skillsets for startup and scaleup marketers with Enrique Hoyos of Pexels appeared first on WebMechanix.
Welcome to another episode of 3-Minute-Marketing, where we interview some of the world’s foremost growth and performance marketing leaders and distill their best knowledge into binge-worthy three-minute blocks of brilliance. We’re closing out 2021 with a bang — I’m very excited to have Kipp Bodnar with us today. Kipp is CMO at HubSpot, who we’ve
The post Web3, NFTs, metaverses, and the future of content marketing with Kipp Bodnar of HubSpot appeared first on WebMechanix.
Welcome to another episode of 3-Minute-Marketing, the world’s most binge-worthy marketing podcast, offering the highest value per minute. We talk to some of the leading marketing minds in the world and ask them for three-minute chunks of brilliance. Today I’m super excited to have Susan Ganeshan with us. Susan is a superstar CMO in B2B
The post The antidote to treadmill marketing with Susan Ganeshan appeared first on WebMechanix.
Welcome to another episode of 3-Minute-Marketing, the podcast that’s all about growth and marketing. We interview some of the world’s foremost minds and ask them to give us 3-minute micro TED talks for your listening pleasure. Today I’m super excited to have Alex Kukich on the line with me. Alex is a friend of mine
The post How to retain your marketing talent during the “Great Resignation” with Alex Kukich of WITHIN appeared first on WebMechanix.
Welcome to another episode of 3-Minute-Marketing, where we talk to some of the world’s best and brightest growth marketing leaders and boil it down into 3-minute micro TED talks for your listening pleasure. Today I’m lucky enough to have Neal Schaffer joining me. Neal is a fractional CMO, international speaker, and author. He’s also multilingual
The post Why marketers need to become “unicorn generalists” with Neal Schaffer appeared first on WebMechanix.
Welcome to another episode of 3-Minute-Marketing, where we interview some of the world’s foremost growth and performance marketing leaders and break it down into nice, snackable, three-minute segments for you. I’m super excited to have Kevin Alansky with me today. Kevin is currently CMO of Jedox, but he’s already known as a legend in the
The post How to succeed in your first 90 days as CMO with Kevin Alansky appeared first on WebMechanix.
Welcome to another episode of 3-Minute-Marketing, where we pack as much value-per-minute as possible into each episode. Think of them as 3-minute TED talks for growth marketing. I’m super excited to have Guillaume Moubeche with us today. Guillaume is the CEO and Co-Founder of Lemlist, which has grown into a $10M ARR SaaS company since
The post 3 growth hacks that scaled a SaaS company to $10M ARR appeared first on WebMechanix.
Welcome to another episode of 3-Minute-Marketing, where we talk with some of the foremost experts in growth marketing and distill their best knowledge into 3-minute blocks for your listening pleasure. Today I’m super excited to have a real marketing hero, Maura Ginty, on the podcast. Maura is the CMO of Mode, which is a leading
The post 3 Ways Marketers Can Become More Data-Driven with Maura Ginty of Mode appeared first on WebMechanix.
Welcome to another episode of 3-Minute Marketing, the podcast all about micro, bite-sized, & snackable content from marketing leaders around the world. Today, I’m excited to be joined by a man who needs no introduction if you’re in direct marketing circles, Jay Abraham of The Abraham Group. Jay is widely recognized as one of the
The post The Most Underutilized Asset for Driving Exponential Growth with Jay Abraham appeared first on WebMechanix.
Welcome back to 3-Minute Marketing, the world’s highest value-per-minute growth marketing podcast where we interview the world’s top growth marketing unicorns. Today, I’m excited to be interviewing the renowned unicorn himself, Larry Kim. For those unfamiliar with Larry, he founded the online advertising SaaS WordStream in 2007 which he bootstrapped & successfully exited for $150M
The post The #1 Growth Hack for 2022 & Beyond with Larry Kim of MobileMonkey appeared first on WebMechanix.
Welcome to 3-Minute Marketing, where we talk to leaders in the growth & performance marketing space & hem down their best insights to create the highest value-per-minute marketing podcast on the planet. My guest Sujan Patel is a serial entrepreneur & brilliant growth marketer. As Co-Founder at Mailshake, he’s helping companies leverage the power of
The post How Marketers Can Use Automated Email to Crush Their KPIs with Sujan Patel appeared first on WebMechanix.
Welcome back to 3-Minute Marketing, where we get the world’s foremost marketing leaders & innovators to tell us their juiciest secrets to marketing success. Today, I’m chatting with Brendan Kane, Founder & Managing Partner at Hook Point. Brendan’s a fascinating guy & his “Hook Point” methodology has been the secret weapon behind names & brands
The post How to Use Algorithms to Scale the Impact of Your Marketing with Brendan Kane appeared first on WebMechanix.
Welcome back to 3-Minute Marketing, where we talk with & explore the minds of some of the world’s leading growth marketers & condense their knowledge into snackable micro-segments. Today, I catch up with Auseh Britt, who’s currently VP of Growth Marketing at Terminus. Prior to Terminus, Auseh’s had a successful career leading growth initiatives at
The post How Marketers Can Use Intent Data To Drive More Pipeline with Auseh Britt of Terminus appeared first on WebMechanix.
Welcome back to 3-Minute Marketing, where we interview today’s marketing rockstars & help them share their best ideas for the benefit of the greater marketing community. Today, I got to chat with Patrick Edmonds, CMO at Proposify. Patrick is the kind of unicorn marketer I love — before his “rocket ship” ascent at Proposify, he
The post How Marketers Can Help Sales Close More Deals with Patrick Edmonds of Proposify appeared first on WebMechanix.
Welcome back to the latest episode of “3-Minute Marketing”, where we talk to the greatest minds in the marketing game today & share their most actionable insights with you. Today, I’m speaking with my friend Drew Neisser, CEO at Renegade Marketing & CMO Huddles. For those who don’t know Drew, he’s a well-loved, 40+-year veteran
The post The Top 5 Mistakes B2B Marketers Are Making Today with Drew Neisser appeared first on WebMechanix.
Welcome back to “3-Minute Marketing”, the podcast where the world’s top growth marketing leaders reveal their most valuable & useful insights for driving acquisition, growing brands & building demand. On today’s show, I get the chance to interview Adam Goyette, VP Marketing at Help Scout. Adam has an impressive track record of being the “secret
The post The 3 Secrets to Driving Hypergrowth Online with Adam Goyette of Help Scout appeared first on WebMechanix.
Welcome back to the latest edition of “3-Minute Marketing”, where I talk with some of the smartest marketing leaders on the planet & uncover their most actionable tips, tactics & strategies. On today’s episode, I catch up with Grant Johnson. He’s been a tech CMO since 2009 & is currently leading the charge at Emburse,
The post How Marketing Leaders Can Evolve from CMO to CGO (Chief Growth Orchestrator) with Grant Johnson appeared first on WebMechanix.
Welcome back to our latest episode of “3-Minute Marketing”, where we share actionable ideas & perspectives from the finest minds in growth marketing today. On today’s episode, I chat with Hunter Montgomery, CMO at ChurnZero. Hunter’s been in the B2B SaaS game for awhile now, driving marketing growth for brands like Verizon Business, Vocus &
The post Master Your “Block & Tackle” To Win the Marketing Game with Hunter Montgomery appeared first on WebMechanix.
Welcome back to another exciting episode of “3 Minute Marketing”, where we tap into the minds of some of today’s most brilliant growth marketing thinkers & share their best learnings with you. Today, I have Scott Baradell with me (CEO at Idea Grove). Scott leads a PR firm that’s doing some innovative work re-imagining the
The post The Future of PR with Scott Baradell appeared first on WebMechanix.
Welcome back to a fresh episode of “3-Minute Marketing”, the podcast where we dive deep into the minds of some of today’s most successful marketers to surface their best tactics and strategies. Today, I have the pleasure of talking with Niki Hall, CMO at Contentsquare. An experienced marketing leader in tech, Niki recently joined the
The post Why Growth Isn’t Always About Speed with Niki Hall appeared first on WebMechanix.
Welcome to the latest episode of “3-Minute Marketing”, the show where we ask the greatest marketers of our time to reach into their treasure chests and reveal their best marketing gold. Today, I’m thrilled and honored to be speaking with legendary growth marketing genius Udi Ledergor, CMO at Gong. For those that don’t know yet,
The post Five Secrets For Marketing Success with Udi Ledergor appeared first on WebMechanix.
Welcome back to 3-Minute Marketing, the show where we interview the leading players in growth marketing & get them to share the best plays in their playbooks. Today, I’m thrilled to be speaking with a unicorn named Shelley Morrison, VP of the Global Demand Center at Domo. Shelley’s had an impressive career trajectory, having overseen
The post How To Get Ahead In Your Digital Marketing Career with Shelley Morrison appeared first on WebMechanix.
Welcome to the latest episode of Three-Minute Marketing, where we tap into the brains of some of the world’s most brilliant growth marketing minds and unlock their insights. Today, I talk with Megan Cantrell, Associate Director of Digital at Share our Strength. They’re a non-profit whose campaigns (like No Kid Hungry) have a mission to
The post How Building A Community Can Power Your Growth Marketing Success with Megan Cantrell appeared first on WebMechanix.
Hello everybody, welcome to another episode of Three-Minute Marketing, where we speak with some of the world’s leading growth marketers and condense their wisdom into three-minute golden nuggets. Today we’re talking to Brendan Hurley, Chief of Collaboration, Communication & Marketing at Goodwill of Greater Washington. We discuss a topic that is particularly challenging for marketers
The post How to Use Marketing Tactics to Recruit Effectively with Brendan Hurley appeared first on WebMechanix.
Welcome to the latest episode of Three-Minute Marketing, a podcast where we micro-interview the world’s foremost thought leaders in growth marketing across different disciplines. I’m your host Arsham Mirshah and co-founder of WebMechanix, a performance advertising agency. I’m honored to have a bad-ass growth expert, Sheridan Orr, as our guest today. Sheridan is the CMO
The post How to Build a Marketing Team Effectively with Sheridan Orr appeared first on WebMechanix.
Hello everybody, and welcome to another episode of Three Minute Marketing, where we interview some of the world’s leading growth marketing minds and condense it into three-minute value bombs. I’m excited today because we’ve got Rob Gonzalez, co-founder and CMO at Salsify. Salsify is a commerce experience management platform that empowers brand manufacturers to win
The post How To Be More Resourceful and Generate More Qualified Pipeline with Rob Gonzalez appeared first on WebMechanix.
Welcome to another episode of Three Minute Marketing where we interview some of the world’s leading growth marketers across different channels. We really like to talk to unicorn type growth marketers. I’m your man, Chris Mechanic, co-founder at WebMechanix and a veteran, a performance marketer. I am super excited today to have Graham Cannon, the
The post How To Pivot Your Marketing Because of an Unexpected Event (or Pandemic) with Graham Cannon appeared first on WebMechanix.
Welcome to another episode of Three Minute Marketing, where we interview some of the world’s best and brightest growth marketers across different channels. I’m super excited to be joined by Lisa Sharapata, an impressive marketer. She’s currently VP of Marketing at MindTickle, a platform that helps revenue leaders accelerate ramp time and improve performance using
The post How to Think About the Relationship Between Brand and Demand Generation with Lisa Sharapata appeared first on WebMechanix.
Welcome to another episode of Three Minute Marketing, where we interview some of the world’s best and brightest growth marketers across different channels. Today, I’m super excited to have Rico Andrade from Celigo, a really cool integration platform as a service (iPaaS). Rico is optimistic that this platform will one day become a household name.
The post The Biggest Opportunity for Spreadsheet Marketers with Rico Andrade appeared first on WebMechanix.
Welcome to another episode of Three Minute Marketing, where we interview some of the world’s best and brightest growth marketers across different channels where revenue and growth is the true North. Today, I’m excited to welcome Jaime Punishill, the CMO of Lionbridge, a leading translation and localization platform. I’d love to talk to him for
The post Secrets of Growing Globally From the Best Brands with Jaime Punishill appeared first on WebMechanix.
Welcome to another episode of Three Minute Marketing, where we talk to some of the leading growth marketing experts from around the world and condense our discussions into three-minute micro-interviews. We’re super excited about marketing in today’s world—now’s a great time to be a marketer. And we’ve got a really exciting guest for you today:
The post Top 7 Rules for Sales and Marketing Growth with Tim Schmidt appeared first on WebMechanix.
Welcome to another episode of Three Minute Marketing, where we interview some of the world’s best and brightest growth marketers, usually across different channels. I’m super excited today to have Casey Carey here with us. Casey is the CMO of Kazoo HR, a disruptive HR and recruiting platform. Before, in his previous lifetime, he had
The post How B2B Companies Can Use Intent Data More Effectively with Casey Carey appeared first on WebMechanix.
Welcome to another episode of Three Minute Marketing, where we interview some of the world’s leading experts in growth marketing. We talk about search, social media, and analytics and bring it all together in crystallized, three-minute, value-bomb, interview-style pieces. I’m Chris Mechanic, your co-host. Here with me today is Casey Armstrong, whom I’m super excited
The post How To Steal Ideas From Other Industries to Reinvent Your Marketing with Casey Armstrong appeared first on WebMechanix.
Hello everybody, and welcome to another episode of Three Minute Marketing, where we interview some of the world’s leading growth marketing minds and condense it into three-minute value bombs. Today, I’m super excited because we have Stephanie Moritz, currently the Chief Marketing Officer at the American Dental Association. She has had a long career in
The post How Marketers Can Use Curiosity to Gain an Advantage with Stephanie Moritz appeared first on WebMechanix.
Welcome to the second episode of Three Minute Marketing, where we do micro interviews with some of the world’s leading growth experts and condense it all into value bomb-style content. Today, I’m super-duper excited to have Peep Laja on the show. He’s best known for CXL.com, which started as the top namesake CRO blog and
The post The Most Important Thing Brands Can Do To Lift Conversions with Peep Laja appeared first on WebMechanix.
Welcome to the first episode of Three Minute Marketing with a guest. I’m your host and veteran growth junkie, Chris Mechanic. In our podcast, we micro-interview the world’s thought leaders about growth marketing. I’m joined by the one and only Ms. Lynne Capozzi. Lynne has experience across the entire spectrum of marketing, from brand building
The post How to Craft Your Message in a Complex B2B World with Lynne Capozzi appeared first on WebMechanix.
Welcome to the first episode ever episode of Three Minute Marketing, our company’s new podcast show. In “Episode Zero” of this podcast, I’m going to cover what Three Minute Marketing is about and why you should listen.
The post Welcome to Three Minute Marketing! What This Show Is About appeared first on WebMechanix.