Brand Plus Brand

You’ve got the makings of a promising, even popular, product line. Amazing. Now what? How do you focus on your craft or build your brand when you’re crazed with sourcing, shipping and, when you can get to it, customer service?

The answer: Brand Licensing. Celebrities, influencers, entertainment companies, fashion labels and savvy artists who know how it works do what they do best (and what they love) while watching their businesses grow on someone else’s dime.

The Brand Plus Brand podcast will take the guesswork out of licensing, collaborations and partnership. This is the hustle-no-more business model for creative brands. In this podcast you’ll meet top licensing agents, designers, manufacturers, lawyers, life coaches and other gurus who will inform, inspire and set you on a healthier/easier/more lucrative path to creative and commercial success.

I’m Julie Turkel, your host and founder of a boutique licensing agency that takes creative clients from seed stage to multi-million dollar lifestyle brand. In a business dominated by corporate trademarks and global corporations, I champion makers and designers because I am one. I love nothing more than to see my clients products sitting on shelves alongside Disney, Martha Stewart - whatever their dream collaboration may be.

Inspired by my best-selling brand licensing course, Brand Plus Brand serves up practical and strategic advice from my 20+ years in bridging creative talent with national and global partners. I’m your corporate matchmaker and I want to see the indie brands I love thrive.