Novel & Non-Obvious

Hosted by patent agent Yoriko Morita, founder and president of Patents Integrated, Novel & Non-obvious explores the intellectual property side of founding and building a startup. We speak with entrepreneurs, innovators, founders and more to learn more about their startup journeys and the IP lessons they've learned along the way.

Because innovation is just the beginning. It doesn’t matter how groundbreaking your technology is, how skilled your team is, or how valuable your market is; without a structured patent strategy in place you’re still running the risk of your hard work being stolen by a competitor or patented by someone else.

But the legal complexities of patents, trademarks, copyrights and trade secrets aren’t typically taught in business schools and represent just one more hurdle in the busy life of an entrepreneur. Yoriko applies her 25+ years' experience in patent prosecution and Ph.D. in Electrical Engineering to help founders make sense of their IP and leverage it to build strong, growing companies.