Public Relations Review Podcast: Recent Episodes
Peter C Woolfolk, Producer & Host
An award-winning podcast to discuss public relations topics, issues and more with public relations professionals, educators, vendors and others. We provide information you can use in your daily PR projects. Guests from around the U.S. {and some international} are interviewed, all while providing solid information of interest to public relations professionals at all levels. Available on Amazon Alexa and 30+ sites. Rated "Top" / "Best" PR podcast by 6 sites in 2021.Five star on Apple Podcasts. Listeners in 1,600+ cities in 110 countries around the world. Buzzsprout signup: https://www.buzzsprout.com/?referrer_id=930484 Facebook/Meta: https://m.facebook.com/Public-Relations-Review-Podcast-590455264754170/ Learn more on YouTube: https://www.youtube.com/watch?v=3D54NRSyeXs
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Great marketing fails when the message underneath it is unclear. In this episode, Peter Woolfolk talks with messaging strategist Stefan Pollock about what "structured messaging" actually means: a clear, consistent framework that aligns PR, integrated marketing, and sales so they feel coherent instead of chaotic.
Key topics covered:
What separates signal from noise in brand messaging? Most organizations are drowning in cluttered messaging. This episode breaks down how to identify what actually resonates with your audience — and cut everything else.
Who are you really talking to? We dig into audience and persona mapping, the process for pinpointing exactly who your message needs to reach and why generic targeting fails.
Why does cross-department consistency matter more than any single campaign? Alignment across teams — not one clever campaign — is often the real competitive advantage. We explore how disconnected messaging between departments quietly undermines brand trust.
Where does brand perception actually happen? Every touchpoint counts, from the CEO's public statements to a delivery driver's interaction with a customer. We unpack why perception is built (or broken) in moments most companies aren't even tracking.
How can AI speed up messaging research? The episode also covers how AI-powered focus groups and audience-mapping tools help organizations move faster — accelerating research, reducing bias, and pressure-testing messaging before launch. This is especially valuable during mergers and acquisitions, crisis recovery, or a sales downturn, when getting the message right the first time matters most.
Ready to build a message that holds up across every channel? If brand positioning and narrative storytelling are on your radar, hit subscribe, share this episode with a teammate, and leave a review telling us your biggest messaging challenge.
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Can a company be "people first" and "AI forward" at the same time?
AI is moving faster than most companies can govern — and that speed is exposing a contradiction boards don't want to name: you cannot claim "people first" and "climate forward" while rolling out systems that drain resources, destabilize jobs, and dodge accountability through vendor contracts. This episode breaks down the real tension between artificial intelligence and ESG — environmental impact, social impact, and governance — and why each leg buckles under AI's weight when leaders sell efficiency to Wall Street while employees hear replacement.
Where does the AI-ESG gray zone actually live?
Inside most organizations, right now. AI spending is exploding, boards are demanding ROI, and many leadership teams still can't produce the data to justify it. At the same time, ESG reporting leans on self-governance and inconsistent scoring — a gray zone that lets companies tout carbon credits while ignoring AI's hidden footprint: energy use, water consumption, and supply chain extraction. That's the tension in one sentence — the metrics companies report and the impact AI actually has are drifting apart. We trace it through global competition pressure, lagging regulation, and what "transparency" means when real clarity may be years off.
What should leaders actually do about it?
If you run a small or mid-sized business, we get concrete: watch for subscription price creep, plan for security and hacking risk, and design AI as a partner that preserves human connection rather than replacing it. We also dig into Gen Z's demand for real people over endless automation — a signal that the "efficiency" pitch may be losing the audience it's supposed to win over.
Subscribe, share this with a leader who owns tech or ESG, and leave a review with your take: what would ethical AI adoption actually require at your organization?
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A launch that “goes live” before you have press lined up is already behind. Peter Woolfolk sits down with PR leader Mike Harris, president and co-founder of Upro PR, to get brutally practical about what actually works for public relations professionals today and where campaigns fall apart fast.
We talk through a repeatable PR launch strategy: build the foundation early, pre-pitch media under embargo, and plan for the real world where the news cycle can wipe out your big day. Mike explains why brands that only make announcements end up with generic coverage, and how story mining inside a company uncovers the human interest angles that reporters and audiences remember. From Planet Fitness community stories to turning an “impossible” client like drywall into a national narrative powered by credible data, we dig into the mindset that makes any product pitchable.
We also get into the unglamorous side of media relations: checks and balances, approvals, and version control. One wrong release on a wire can create massive liability, and Mike shares how experienced teams reduce risk while still moving quickly. If you work in PR, marketing, communications, or you’re launching a startup, you’ll leave with clearer tactics for pitching, pivoting, and building campaigns that last.
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A crisis rarely starts with a press release. It starts with a moment you didn’t plan for and a clock you can’t slow down: a leadership scandal, a reputational hit, a cybersecurity breach, an accident, or a sudden financial shock. Peter Woolfolk talks with crisis preparedness expert Tara Goodman of Goodman Consulting to get brutally practical about what separates organizations that recover from those that spiral. The throughline is simple and uncomfortable: crisis management is not about avoiding problems, it’s about how you show up when the problem arrives.
She digs into the two readiness questions most leaders can’t answer confidently: do you have a dedicated crisis team you can assemble immediately, and do you have a crisis communications plan that matches your real risk profile? From there, we talk about planning for scenarios leaders hate to imagine, including succession planning if a CEO or key executive is suddenly gone. You’ll hear why transparency and authenticity are not “soft” ideas but core reputation management tools, and why employees are often the most overlooked audience in crisis communication, even though they can either stabilize the story or supercharge the rumor mill.
The conversation also tackles modern crisis PR realities: what to do when leadership denial keeps a scandal simmering, how morality clauses and conduct expectations shape response options, and why cybersecurity and data breach response demands speed, forensic expertise, and meaningful support for affected people. We close with lessons from a high-pressure political crisis and a clear framework for taking control of your narrative so that what you say and what you do earns the right to be believed. If this helped, subscribe, share it with a leader who needs it, and leave a review with the biggest crisis risk you want to be ready for.
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What happens when a PR firm has to earn its fee the same way it earns your coverage? We sit down with Dick Grove, a veteran of more than 50 years in media relations, to unpack pay-for-performance PR and why “getting paid for results” can be both brutally honest and surprisingly effective, especially for startups and smaller companies that cannot afford months of billable experimentation.
Dick Grove shares with Peter Woolfolk how results-based public relations changes behavior: fewer scattershot pitches, more listening to what editors and producers actually need, and more pressure to find the real news hook fast. Dick explains why he built teams by hiring people straight out of the media, and how remote work made that possible. You will hear the practical side too: commission structures, lowered overhead, and the management habits that keep a distributed PR team feeling like a team, including in-person launch meetings, weekly check-ins, and shared lead networks.
Then we tackle the hard part clients often avoid: “value” after the placement. A hit in Forbes or the Wall Street Journal is a platform, not a guarantee your phone lights up. We dig into expectation-setting, choosing the right outlets, earned media versus buying an ad, and why the myth of “great media relationships” collapses if the story does not resonate. If you care about PR measurement, media pitching strategy, and building credible content with a long tail, this conversation is for you.
Subscribe for more conversations like this, share the episode with someone who buys PR, and leave a review with your take: should pay-for-performance be the default or the exception?
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Your ads can be working and your content can look polished, yet the sales still stall the moment someone checks your profile or Googles your business. That’s not a “more traffic” problem. It’s a trust problem, and it shows up as inconsistency, unclear positioning, and an online footprint that fails to confirm your claims.
Peter Woolfolk talks with Vancouver, British Columbia PR strategist Anna Tran, co-founder of Level Up With Anna PR, to unpack what she calls purposeful PR: media coverage and strategic placements that act as third-party validation when you’re not in the room. She walks through the real-world reasons brands get ignored even when they’re successful, including how missing visibility can cost partnerships, recruiting, and high-level opportunities. Anna shares a simple audit you can run today, plus practical guidance on tightening your message, making your offer easier to understand, and writing calls to action that actually move people forward.
She also draws a bright line between public relations and marketing. Marketing generates attention, but PR builds favorability and lowers the barrier of entry for qualified buyers. That difference matters when clients expect PR to be a magic button, and it matters inside corporations where senior leaders may need a clearer case for reputation management and brand equity before they commit.
If you want a stronger PR strategy, better media pitching, and a brand presence that holds up under scrutiny, listen now. Subscribe, share the show with a colleague, and leave a review so more people can build credibility that lasts.
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Your pitch is competing with hundreds of emails a day, so “spray and pray” PR isn’t just ineffective, it’s invisible. Peter woolfolk speaks with Kourtney Jason, president and co-founder of Pacific and Court, to unpack what actually works in media relations when you’re trying to earn coverage for a book, an author, or an idea. She draws on her background as a former magazine journalist to explain what it feels like to be on the receiving end, and how that perspective should change the way you pitch.
We get concrete about the mechanics: how to research a journalist’s true beat (not the overly broad label in a media database), how to use Google Alerts to track who is writing about your topic right now, and how to craft an email subject line that tells the story clearly enough to earn the open. Courtney also shares why timing is rarely “now or never” in book publicity, how to build smart news hooks around publication dates and seasonal calendars like holiday gift guides, and why a well-targeted pitch can turn into a yes months later.
Then we zoom out to modern publicity. Traditional media still matters, but it doesn’t sell books the way it used to, so we talk podcast tours, Substack newsletters, and niche audiences that actually convert. Along the way, we cover simple credibility moves that make journalists trust you: meeting deadlines, delivering clean assets, and making their job easier so they come back when they need an expert. Subscribe, share this with a colleague, and leave a review, then tell us: what’s the hardest part of pitching for you?
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Ever wonder why some PR pitches get immediate attention while others languish in crowded inboxes? The secret might be in how you're using—or misusing—research data.
Nathan Richter of Wakefield Research pulls back the curtain on the powerful relationship between public relations and data research, revealing how these disciplines must work in concert rather than as separate functions. With experience on both sides of the equation, Richter speaks directly to the challenges PR professionals face when trying to make their stories stand out.
The conversation tackles a widespread problem in communications: the tendency to equate complexity with sophistication when presenting research. As Richter explains, "Many PR people, when they have data in hand, tend to be extremely excited and eager to publicize it... unfortunately, many equate complexity with sophistication or quality. Nothing could be further from the truth." In an environment where journalists face a barrage of pitches daily, clarity and credibility become your most valuable currency.
Perhaps most valuable is Richter's breakdown of the "broken process" most organizations use to develop research for public consumption. Rather than the common approach of brainstorming questions without clear intention, he advocates for a hypothesis-driven methodology that starts with desired outcomes. This approach triangulates what brands want to communicate, what media wants to hear, and what can actually be discovered through research—creating stories that truly resonate.
For PR professionals looking to elevate their media relations through research, this conversation offers practical guidance on building credibility, avoiding common pitfalls, and developing partnerships with research specialists who understand the unique demands of earned media. Whether you're pitching complex healthcare data or consumer trends, the principles remain the same: simplify, clarify, and validate your story with data that journalists can trust.
Take your PR strategy to the next level by understanding how research can transform from merely supporting content to becoming your strongest competitive advantage in a crowded media landscape.
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What happens when the most powerful marketing tool—customer testimonials—is restricted by privacy laws and personal boundaries? Robin Malone, CEO of RJ Communications, pulls back the curtain and shares with host Peter Woolfolk the unique challenges healthcare brands face when trying to showcase real patient stories.
With nearly three decades of experience in healthcare communications, Malone reveals how she's mastered the delicate art of building "trust bridges" between healthcare providers and potential patient advocates. "This can't be transactional," Malone emphasizes. "You have to build the kind of trust that takes time." Her approach focuses on finding what she calls the "loud voices in the room"—those patients already enthusiastic about sharing their experiences—rather than trying to convince reluctant individuals.
The conversation explores the regulatory maze created by HIPAA laws that protect patient privacy while creating significant hurdles for marketers. Malone walks us through the multi-layered permission process required before a PR professional can even contact a potential patient advocate. She shares a fascinating case study where her team successfully reframed a pharmaceutical campaign to focus on patients' lives rather than their medical conditions, creating powerful advocacy without compromising privacy.
For healthcare communicators, marketers, and PR professionals working in regulated industries, this episode offers invaluable insights into building authentic advocacy programs that respect both legal boundaries and personal comfort levels. Malone's hard-earned wisdom demonstrates that the most compelling healthcare stories come from advocates who genuinely want to share—never from those who've been persuaded against their better judgment.
Have you encountered similar challenges in your industry? We'd love to hear your experiences with navigating regulatory hurdles while trying to showcase authentic customer stories.
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Ever wondered what truly makes a brand successful in today's crowded marketplace? Alexandria "Alex" Hammond, principal of Brand News, cuts through the noise with powerful clarity on what matters most when establishing and protecting your brand identity.
Hammond reveals to host Peter Woolfolk the two deceptively simple questions every organization must answer before launching any marketing initiative: "Who are you?" and "Why should people care?" These foundational queries serve as guideposts for authentic brand development that resonates with target audiences. She emphasizes the importance of going where your audience already exists rather than expecting them to come to you – a customer-centric approach that fundamentally shifts how brands should think about their presence across platforms.
The conversation delves into practical strategies for integrated marketing, where public relations, social media, and digital content work in harmony rather than silos. Hammond shares valuable insights on content creation, explaining how earned media coverage gains exponential value when strategically repurposed across owned channels. With audiences' shrinking attention spans, she stresses the importance of front-loading compelling information – you typically have just 30 seconds to capture interest before losing your audience.
Perhaps most valuable is Hammond's expertise in brand protection through crisis communications. She advocates for having crisis plans and teams established before issues arise, noting that it's not the crisis itself that defines brand perception, but how an organization responds and recovers. This requires strategic thinking, clear communication channels, and experienced professionals who understand the nuances of reputation management.
Whether you're a startup defining your identity or an established organization looking to strengthen your brand presence, Hammond's practical wisdom offers a roadmap for authentic connection with audiences. Remember her parting advice: brand building is "definitely a marathon, not a sprint." Give yourself time to develop messaging, refine strategies, and build meaningful relationships with your audience. Your brand's story matters – what are you doing to tell it effectively?
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Ever wondered when crisis communications became a recognized discipline? This riveting exploration traces the evolution of crisis management from its origins following a deadly 1942 Boston nightclub fire to today's sophisticated frameworks addressing everything from cyberattacks to brand reputation disasters.
Matt Charles, crisis communications expert with a doctorate in public affairs, joins host Peter Woolfolk to walk us through how pioneers like Stephen Fink, Ian Mitroff, and Timothy Coombs established the theoretical foundations that organizations now rely on to navigate their darkest hours. These frameworks transformed crisis management from reactive scrambling to strategic preparation, emphasizing the crucial difference between merely responding and effectively managing threats.
What separates successful crisis navigation from reputation-damaging failures? Charles reveals the essential components every crisis plan must include: dedicated teams, comprehensive scenario planning, regular simulations, and the "devil's advocate approach" that prepares for seemingly unlikely but potentially devastating events. "Nothing is too crazy. Nothing is too far off the table," Charles emphasizes, drawing from his frontline experience handling the 2017 white supremacist rally in Charlottesville.
The conversation tackles modern challenges like ransomware attacks and AI-generated disinformation while examining instructive case studies including Cracker Barrel's logo redesign disaster and Red Lobster's successful handling of its "unlimited shrimp" promotion crisis. Through these examples, Charles demonstrates how transparency, authenticity, and appropriate empathy can transform potential disasters into reputation-strengthening opportunities.
Charles also introduces his new book examining nine crisis types throughout history—from conflict and disease to technological failures—revealing how leadership decisions repeatedly determine crisis outcomes. Whether you're a PR professional, organizational leader, or simply fascinated by how institutions navigate their greatest challenges, this episode provides invaluable insights into preparing for when things inevitably go wrong.
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Feeling overwhelmed by the AI revolution sweeping through public relations? You're not alone. In this illuminating conversation, Pete Pachal, founder of Media Copilot AI, reveals to host Peter Woolfolk how PR professionals can transform their relationship with artificial intelligence from frustration to fruitful collaboration.
The journey begins with a crucial mindset shift. Rather than viewing AI as a magical "Santa Claus" that instantly delivers perfect content, successful PR teams approach AI as a collaborative partner in an iterative process. This fundamental change in perspective opens up possibilities far beyond basic content generation, extending into campaign automation, targeted media monitoring, and even interactive interview training.
Pachal walks us through specific applications that are revolutionizing PR workflows. Content creation remains the most requested capability, but the real value emerges when professionals provide sufficient context and choose the right AI tool for each specific task. When implemented correctly, AI advances projects from halfway complete to 80-90% finished—though human oversight remains essential due to AI's potential for errors.
For teams struggling with expensive, feature-bloated software platforms, Pachal offers a compelling alternative: creating narrowly-focused AI tools tailored to specific clients or campaigns. This approach delivers precisely what PR professionals need without paying for unnecessary features. Perhaps most fascinating is the evolution of media training, where interactive AI now simulates interviews, challenges spokespersons with difficult questions, and provides constructive feedback—all customizable to mimic specific journalists or media personalities.
Media Copilot offers various entry points for PR professionals looking to develop their AI skills, from accessible monthly sessions to comprehensive six-week courses with personalized coaching. For immediate value, download their free "100 Top AI Prompts for PR Pros" guide, which provides specific language patterns and prompting techniques that dramatically improve outputs.
Don't let fear of falling behind paralyze you—start with small steps toward AI integration and discover how these powerful tools can enhance your creativity and efficiency while maintaining the human touch that defines great public relations work.
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Communication strategy has evolved dramatically in recent years, requiring professionals to understand not just how to craft messages, but how those messages are received by diverse audiences. Joshua Altman, Managing Director of Beltway Media in Washington DC, takes us on a fascinating journey through modern strategic communications, sharing invaluable insights from his experience working with both government agencies and private sector clients.
At the heart of effective communication lies understanding what people "read, see, hear, and experience." Altman explains to host Peter Woolfolk how behavioral science principles reveal that audiences need to encounter messages 7-14 times before truly internalizing them, making strategic repetition across multiple touchpoints essential. The conversation examines how dramatically communication approaches must differ when targeting 100 key decision-makers versus 330 million Americans, illustrating the importance of tailoring strategies to specific audience parameters.
Having worked as a contractor for the Department of Justice and Department of Commerce, Altman offers rare insights into the unique challenges of government communications. He describes the evolution from expensive satellite systems to modern digital platforms, highlighting how technology has democratized access while reducing costs. When working with clients starting from what they perceive as a "blank slate," Altman demonstrates how identifying and leveraging existing assets—from email lists to professional networks—can build confidence and create foundations for effective communication programs.
Throughout the discussion, Altman emphasizes his role as a "fractional Chief Communications Officer" rather than simply a task vendor, integrating deeply with clients to shape perception and build trust over the long term. The conversation also explores open-source tools that can compete with expensive platforms, making sophisticated communication possible even with limited budgets. As Altman summarizes with his guiding principle: "Communicate strategically, not voluminously"—quality messaging will always triumph over sheer volume.
Ready to transform your organization's communication strategy? Subscribe to the Public Relations Review Podcast for more expert insights, and visit publicrelationsreviewpodcast.com to share your thoughts on this episode.
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Have you ever wondered why so many marketing research tools fail to capture what customers truly want? James Warren, CEO and founder of Share More Stories, talking with host Peter Woolfolk, has dedicated his career to solving this problem through an innovative approach that combines storytelling with artificial intelligence to reveal the "why" behind customer and employee behavior.
Warren introduces us to the SEEQ platform (Stories to Engage, Explore and Question), which takes a fundamentally different approach from traditional surveys and focus groups. While conventional research tools excel at identifying who, what, when, and where, they often miss the crucial question of why people make the decisions they do. By inviting participants to share personal stories rather than just answer predetermined questions, SEEQ creates a safe space for authentic expression that yields remarkably rich insights.
What makes this methodology particularly powerful is how it transforms qualitative experiences into measurable emotional data. The platform analyzes 55 different emotions, needs, values, and attitudes to create an "emotional map" that helps organizations understand not just what people experienced, but why it mattered and how it made them feel. For communications professionals, this represents invaluable intelligence for crafting messages that genuinely resonate.
Warren shares compelling success stories, including how Virginia Tourism Corporation used story-based insights to reimagine their approach to reaching Black travelers. By deeply understanding these travelers' experiences and then creating a campaign that authentically reflected those stories, they achieved remarkable results, increasing Black tourism to Virginia while earning industry recognition.
The interview highlights what's missing in most corporate communications today: authentic voice. Too often, PR messages are developed from the company's perspective rather than centering the voices of customers or employees. By incorporating authentic stories and emotional insights into communications strategy, brands can dramatically shorten the distance between message and audience, creating that elusive "ring of truth" that drives engagement and loyalty. Ready to make a bigger impact in your organization? Start by truly listening.
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Discover the future of influencer marketing with Luke Yarnton, founder of Influencer Radar, as he discusses with host Peter Woolfolk how brands are finding their most authentic advocates within their existing customer base.
The marketing landscape is shifting dramatically away from traditional paid endorsements toward genuine customer advocacy. Yarnton's groundbreaking technology identifies customers who already have significant social media followings at the moment they make a purchase, allowing brands to transform existing customers into powerful brand ambassadors.
What makes this approach particularly effective is its foundation in authenticity. These aren't hired spokespeople reading scripted testimonials—they're genuine customers who've spent their own money on products they value. Yarnton shares a fascinating psychological insight: offering to refund a purchase in exchange for content converts at rates 1000 times higher than offering the same amount as a direct payment for posts.
Trust in traditional advertising continues to decline, while word-of-mouth recommendations from friends, family, and smaller influencers remain highly valued. Yeoman notes an inverse relationship between follower count and perceived trustworthiness—as an influencer's audience grows larger, audience trust typically decreases. This makes micro and nano influencers particularly valuable for authentic marketing.
Brands can implement this strategy through simple notification systems alerting them when influencers make purchases, automated email offers exchanging refunds for content, or "surprise and delight" campaigns sending personalized gifts to customer-influencers. Each approach taps into the powerful combination of authentic product experience and established audience trust.
This shift represents a broader transition toward decentralized marketing, where brands empower thousands of individual creators to share products in their own authentic voice rather than tightly controlling messaging. As consumers grow increasingly skilled at identifying inauthentic content, brands that embrace real customer voices will build stronger, more meaningful connections with their audiences.
Ready to transform your existing customers into your most powerful marketing force? Visit theraveco.co or email luke@theraveco.co to learn how Influencer Radar can revolutionize your influencer strategy with authenticity at its core.
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The growing economic power of the Hispanic community in America presents an unprecedented opportunity for savvy PR professionals. When Susana Mendoza joined the Public Relations Review Podcast, with host Peter Woolfolk, she illuminated why reaching this vital demographic isn't just smart business—it's essential strategy.
"Right now, Latinos make up about 65 million people, approximately 19% of the overall population," Mendoza explains, before revealing the projection that truly demands attention: by 2050, the Hispanic population will reach 100 million. With the annual US Latino GDP hitting a staggering $4.1 trillion in 2023—growing faster than China and India—this represents a market segment too powerful to ignore.
Yet many PR agencies still treat Hispanic outreach as an afterthought or special add-on rather than a fundamental component of comprehensive campaigns. Mendoza challenges this approach, advocating for intentional inclusion that recognizes the nuances within Hispanic communities. "The mistake that PR companies make when dealing with Hispanics is thinking they're a monolith," she cautions, noting that cultural differences between Hispanic communities in different regions require tailored approaches.
The conversation delivers practical insights on navigating Spanish-language media landscapes, creating family-centered events that resonate with Latino audiences, and building authentic partnerships with Hispanic community organizations. Perhaps most valuable is Mendoza's insider perspective on the current state of Spanish-language newsrooms, which face even greater staffing shortages than their English counterparts. Her advice on providing ready-to-use content and maintaining direct relationships with journalists offers PR professionals a roadmap for successful media placement.
Whether you're looking to expand your PR agency's service offerings or seeking to connect with the Hispanic market for your organization, this episode provides the cultural context and strategic framework for meaningful engagement. Subscribe to the Public Relations Review Podcast for more expert conversations on maximizing your communication impact.
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Navigating today's communications job market requires strategy, preparation, and insider knowledge. PR recruitment expert Brooke Kruger joins host Peter Woolfolk to pull back the curtain on what makes candidates stand out in a fiercely competitive landscape.
From her unique vantage point as founder and CEO of KC Partners, Kruger reveals the dramatic shift in the communications hiring landscape since 2020. What began as an unprecedented boom through mid-2022 transformed into a challenging market with more candidates competing for fewer positions. Now showing signs of recovery, Kruger offers a roadmap for professionals seeking to advance their careers despite these challenges.
The conversation explores why seemingly minor details can determine which candidate receives an offer when several qualified applicants reach final rounds. From thorough interview preparation and thoughtful follow-up to properly briefing references, Kruger highlights the critical steps many candidates overlook. She also addresses the significant return-to-office trend, with approximately 95% of current searches requiring 3-4 days of in-person work weekly.
Both host Peter Woolfolk and Kruger share how their early political campaign experiences provided exceptional training for communications careers. The pressure-cooker environment of campaigns teaches problem-solving, adaptability, and meticulous attention to detail – skills that transfer perfectly to PR roles. They discuss how continuous learning remains essential in a rapidly evolving field, particularly regarding emerging technologies like AI that complement (rather than replace) human communication expertise.
Whether you're seeking to hire top communications talent or position yourself as a standout candidate, this episode delivers actionable insights from someone who's been successfully matching the right people with the right opportunities for over 18 years. Listen, share with colleagues, and leave a review if you find these insights valuable for navigating your communications career journey.
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The media landscape has fundamentally transformed, leaving brands struggling to navigate an increasingly fragmented ecosystem. But according to Michael Kempner, CEO of Mike WorldWide, this transformation presents unprecedented opportunities for those who understand how to leverage today's digital environment.
Kempner, speaking with host Peter Woolfolk, reveals how successful PR strategies have evolved from broad-brush approaches to precision-targeted, audience-centric campaigns. "Today you can design media strategies that are very audience-centric," Kempner explains, noting that younger generations have almost entirely abandoned traditional news sources like newspapers. Instead, they curate personalized news environments through digital channels, newsletters, and social platforms.
This shift demands a complete rethinking of media strategy. Rather than focusing solely on prestigious publications, brands must understand their audience's entire "media lifecycle" – what they consume when waking up, during commutes, at work, and before bed. Kempner calls this "the new top tier," emphasizing that cable news might reach only 1-2 million viewers while digital platforms collectively reach tens of millions.
Perhaps most revolutionary is how AI and predictive analytics have transformed campaign planning and measurement. These tools now enable unprecedented precision in targeting specific journalists, predicting content virality, and demonstrating clear ROI. "If we increase brand love for your service or product by 2%, I can tell you how many more cases of beer you're going to sell," Kempner notes, highlighting how PR can finally prove its value alongside other marketing disciplines.
For PR professionals seeking to remain relevant and effective, embracing these data-driven, audience-centric approaches isn't optional – it's essential. The future belongs to those who can integrate earned, owned and paid media strategies with precision measurement to deliver genuine business results in our increasingly complex digital ecosystem.
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Are you ready for the technological revolution reshaping public relations in 2025? The landscape is transforming at breakneck speed, and those who adapt will thrive while others struggle to remain relevant.
Sally Falkow, a social media strategist with over 30 years of experience, talks with host Peter Woolfolk as she pulls back the curtain on five critical trends every PR professional must master. With her deep expertise in digital PR and technology, Sally provides actionable insights that cut through the noise and highlight what truly matters.
Gone are the days of broad-stroke messaging. Today's successful PR demands precision audience research using sophisticated tools that identify micro-segments within your target demographics. Sally reveals how platforms like SparkToro enable unprecedented depth of audience understanding, allowing for hyper-targeted communication strategies that genuinely resonate.
The conversation explores how authentic storytelling continues to be the backbone of effective PR, but with crucial modern twists. "If a brand tells me they're the best thing since sliced bread, well of course they would," Sally notes, explaining why personal narratives and multimedia approaches have become essential for building trust in an increasingly skeptical world.
Perhaps most provocatively, Sally challenges common fears about AI replacing PR jobs with a powerful insight: "AI won't take your job - but the PR person who really knows how to use AI will." She breaks down practical applications for artificial intelligence in PR work, from content creation to sentiment analysis, while emphasizing the continued importance of human expertise.
The discussion also tackles the evolution of online visibility strategies as Google transforms from a search engine to an "answer engine," and why measurement analytics can no longer be optional for PR professionals seeking C-suite respect.
Whether you're a seasoned PR veteran or just starting your career, this episode provides the strategic framework needed to navigate the rapidly changing technological landscape of public relations. Listen now to ensure your PR approach remains cutting-edge in 2025 and beyond.
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The power of promotional products extends far beyond simple brand recognition—they create lasting connections that transform awareness into loyalty. Amber Carter, CEO of Loudmouth Marketing, joins the Public Relations Review Podcast to unpack the strategic value of branded merchandise in today's competitive marketplace.
Drawing from decades of experience in sales and marketing, Carter articulates a crucial distinction: "Marketing is what you say about yourself. Branding is what others say when you're not in the room." This perspective shifts how we understand promotional products—not as mere logo-bearing trinkets but as powerful tools for creating meaningful brand experiences.
Through compelling case studies, Carter demonstrates how thoughtfully selected items can drive specific business outcomes. She shares how personalized snow globes recognized airport employees after a weather emergency, creating emotional connections that lasted long after the gift was presented. At trade shows, unique items like Bluetooth-enabled mugs generated significant leads by creating excitement that translated into business card exchanges. For retail establishments, branded merchandise can incentivize larger purchases, as demonstrated by a Louisiana restaurant that offers souvenir platters with large crawfish orders.
Carter also addresses practical concerns facing businesses implementing promotional strategies. For budget-conscious companies, she suggests measurement techniques like QR codes to track engagement and demonstrate ROI. For environmentally conscious organizations, she highlights the growing availability of sustainable and recyclable options. When delivery challenges threaten event timing, she emphasizes the importance of backup solutions to ensure brand moments aren't missed.
What truly distinguishes Carter's approach is her emphasis on solving customer problems rather than simply distributing branded items. Whether you're looking to enhance employee engagement, generate qualified leads, or encourage repeat business, the right promotional strategy can deliver measurable results while creating authentic brand connections that advertising alone cannot achieve.
Want to transform your brand's promotional strategy? Listen to this episode for actionable insights you can implement immediately, regardless of your industry or budget constraints.
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Join us as we delve into the evolving world of public relations and discover how integrating traditional strategies with modern digital tools can lead to powerful PR outcomes. In our latest episode, Mike Falkow, the CEO of Meritus Media, shares his expertise with host Peter Woolfolk on how to find this balance in the fast-paced digital landscape.
This conversation highlights the enduring relevance of old-school PR while embracing the vast possibilities presented by technology. We explore the importance of branding and how organizations can build trust with audiences in a crowded market. Mike emphasizes the need to understand audience sentiment using analytics tools to tailor messaging effectively.
As we navigate through shifting landscapes, we also dive into the modern PR playbook that includes creating thought leadership content and utilizing platforms like LinkedIn and WordPress to maximize reach. Listen in for practical examples of how organizations can leverage digital platforms to establish their identity while maintaining genuine relationships with their audience.
Furthermore, we discuss the critical role of crisis management and the necessity of having built relationships with media professionals to ensure accurate representation during tough times. This episode will equip you with the insights you need to modernize your PR approach effectively, combining the best of both worlds.
Don’t miss out! Tune in, subscribe, and join the conversation to stay updated on the latest PR strategies. Your feedback matters—share your thoughts with us by leaving a review!
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Unlock the transformative power of Large Language Models (LLMs) and witness their impact on public relations like never before. Peter Woolfolk talks with Frank Strong, the insightful founder of The Sword and The Script, to explore how these cutting-edge technologies are reshaping the PR landscape and altering our approach to information retrieval. We'll guide you through the evolution from traditional news outlets to Google searches, and now to the conversational prowess of LLMs. With practical examples, we reveal the benefits and the hurdles, providing an engaging and comprehensive look at the future of PR.
Discover the pivotal role LLMs are playing in reputation management, crisis communication, and consumer research—especially in sectors like automotive sales. Frank shares expert insights on the applications of AI in media monitoring, content brainstorming, and social media strategies. Yet, amidst this digital revolution, we underscore the irreplaceable touch of human creativity and judgment. Tune in to grasp the exciting potential of generative AI and how it's poised to redefine public relations, while always valuing the unique contributions only we humans can make.
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Join us for an engaging conversation with Dr. Tina McCorkindale, the dynamic president and CEO of the Institute for Public Relations, as she chats with host Peter Woolfolk to unveil the shifting tides of the public relations world through groundbreaking research. Discover how Dr. McCorkindale manages to lead a Florida-based organization from Seattle, harnessing the power of technology to transcend geographical boundaries. We'll dive into IPR's pivotal research efforts, including a fascinating study with Peppercom on the evolving media landscape, and explore how PR leaders can fortify their strategic roles, particularly in crisis management and reputation building. Prepare to gain valuable insights into how educating boards of directors on modern media can enhance organizational dynamics and ensure communication leaders are integral to the leadership team.
Explore the intricacies of internal communication with us, drawing inspiration from the show "Undercover Boss" to spotlight the communication chasm often found between senior leaders and their teams. Recent study findings point to disparities in work-life balance and value alignment across organizational levels, suggesting a pressing need for authentic dialogue. We'll discuss actionable strategies for bridging these gaps, advocate for supporting local journalism as a vital information source, and unveil the free resources available on our website to help tackle organizational challenges. Whether you're a PR veteran or just kicking off your career, this episode equips you with the tools to enhance your role as a strategic partner in your organization.
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Discover the secrets behind some of the most successful marketing campaigns with Maria Alonso, the brilliant mind behind Fortune 206 as she talks with host Peter Woolfolk. With over 15 years of experience and a portfolio boasting iconic campaigns like Dove's Real Woman, Maria reveals how authentic storytelling can revolutionize marketing strategies. This episode promises to redefine your understanding of brand loyalty as we explore the essence of cultural diversity and sustainability in storytelling. Maria's expertise with industry giants like Coca-Cola and Starbucks offers a firsthand account of aligning brand values with consumer expectations through powerful narratives.
We'll uncover the art of crafting a compelling brand story that strikes an emotional chord with audiences while maintaining clarity and focus. Throughout our conversation, Maria shares invaluable strategies for identifying a brand's core message and effectively communicating it across multiple platforms. Our discussion highlights the growing influence of data-driven decision-making and the role of technology in tailoring marketing efforts to meet modern demands. As we look to the future, learn how brands can harness user-generated content and AI to create resonant stories that connect with today's conscious consumers. Join us for an inspiring dialogue brimming with insights to elevate your marketing game.
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Original broadcast date: April 18, 2022. Unlock the secrets to effectively engaging with the Asian American market as host Peter Woolfolk talks with with Dr. Michael Soon-Lee, president of EthnoConnect. Dr. Soon-Lee brings his wealth of knowledge on cultural sensitivity and targeted marketing, offering insights into the diverse tapestry of Asian communities in the U.S. Learn how to navigate the nuances of personal interactions and generational cultural shifts to build genuine and respectful connections. From personal space preferences to the metaphorical "melting pot" versus "salad" of cultural integration, this episode promises to equip you with the tools needed to create marketing strategies that resonate deeply with Asian consumers.
Discover the roadmap to brand loyalty within Asian communities by committing to long-term engagement and understanding the power of word-of-mouth. We emphasize the critical role of quality, family-oriented messaging over individualism, highlighting how different generations trust influencers and community leaders differently. Whether you're interested in leveraging social media personalities or tapping into the guidance of family heads, our conversation sheds light on fostering trust and credibility in marketing efforts. With Dr. Soon-Lee's practical advice, you'll gain the confidence to invest in research and authentic communication strategies that truly connect with this dynamic and growing market segment.
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Original broadcast date: October 13, 2020. Ever wonder how high-stakes political campaigns can shape a career in public relations? Join host Peter Woolfolk and guests for a compelling re-visit of a 2020 episode conversation with Adrian Grimes, Norris Clark and Peter Woolfolk as they share their transformative experiences from managing communications for Newt Gingrich's, Ross Perot's aaaand Bill Clinton's presidential campaigns. Adrian reveals how the fast-paced, high-pressure environment honed her skills in message crafting, event management, and social media engagement, while Norris recounts his unexpected entry into the political world, illustrating how these experiences paved the way for success in the PR industry. Peter outlines his experience a Clinton's Delaware press secretary, and his experiences in the U.S. Congress.
Our discussion takes a deep dive into the intricacies of media relations and event management. Learn from Adrian and Norris as they recount personal stories of negotiating with journalists, managing interactions with Congress, and orchestrating high-profile events featuring figures such as the Vice President and First Lady. These anecdotes highlight the importance of building strong relationships with journalists, respecting their role, and ensuring accurate storytelling, ultimately shaping effective client management and media interactions.
Explore the nuances of campaign communication and crisis management as we discuss storytelling's power in politics, with insights from James Carville's advice on being relevant and impactful. The conversation also touches on the importance of authenticity and strategic communication during crises, using historical examples like the Monica Lewinsky scandal. We reflect on the significance of civility, understanding policies, and maintaining a professional reputation that stands the test of time. This episode offers invaluable lessons from the world of political campaigns that continue to influence public relations expertise today.
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Original broadcast date March 21, 2022. Discover how the realms of public relations and Christian values intertwine through the insights of Dr. Amanda Stagenborg from George Fox University and Reverend Brian Fessler of the Religion Communicators Council. Dr. Stagenborg elaborates on how integrating Christian ethics into PR education at George Fox shapes students to serve both community and vocation. Reverend Fessler unpacks the complexities of religious communication in today's saturated media landscape, stressing the power of storytelling and the importance of cultivating authentic media relationships.
We move deeper into the world where PR meets religion, with Reverend Fessler sharing his triumphs in promoting community events, such as the Tennessee celebration of International Human Rights Day. This segment also explores the alignment between PR ethics and Christian principles, noting how values like honesty and advocacy are vital in both arenas. Our conversation addresses the challenges of public misconceptions about PR and its ethical maturation over time, drawing intriguing parallels with religious motivations and the necessity of crisis communication skills.
The discussion shifts towards the critical role of internal communications within organizations, emphasizing how creating respectful and engaging workplace environments can spur morale and productivity. Dr. Stagenborg and Reverend Fessler highlight the importance of ongoing training and education in enriching religious communication, advocating for professional development that lifts individuals while staying true to core values. Finally, we touch upon a program with a global reach, examining its organic growth and its far-reaching impact, illustrating the power of strong foundational values in achieving widespread influence.
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Discover how to revolutionize your digital communications for social impact with insights from Nicolas Bruneau, a seasoned digital communications consultant from the United Nations. In the latest episode host Peter Woolfolk engages Nicolas to share transformative strategies from his book, "Engage with Impact: Five Steps to Transform Your Digital Communications for Social Impact." You'll learn about the Agile Framework, developed from extensive pandemic-era research, and how it can empower your organization's communication strategies through adopting a startup mentality, embracing digital-first approaches, and inspiring with personal stories. Using examples like the European Commission's pandemic response, Nicolas illustrates how agility and innovation can foster creativity and swift, effective communication.
Explore the art of building engaged communities and amplifying your social media presence through content repurposing and community empowerment. Nicolas explains the importance of transforming event content into blogs, podcasts, and videos, maximizing its impact throughout the year. Additionally, discover how AI can enhance brand consistency and engage followers more deeply through interactive activities and newsletters. Featuring the Malala Fund as a prime case study, Nicolas demonstrates successful community building and impactful initiatives. For those seeking to dive deeper into these strategies, his book offers a wealth of additional insights and resources, readily accessible at engagewithimpact.com.
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Discover the intricate maneuvers corporations perform when navigating social issues featuring Doug Pinkham, president of the Public Affairs Council. What does it take for a company to authentically engage in social movements without falling into the trap of opportunism or greenwashing? Learn how businesses can enhance corporate responsibility and attract top talent by aligning their initiatives with core values, sector specifics, and historical context. With host Peter Woolfolk Doug shares nuanced insights into this complex decision-making process, revealing that there is no one-size-fits-all approach to corporate social involvement.
As political landscapes shift, so do public expectations of corporate engagement. This episode sheds light on how companies decide their role in politically sensitive matters like democracy and voting rights while maintaining a delicate balance. With increasing public support for corporate involvement in issues such as the environment, hunger, and discrimination, we discuss the differing expectations from the Republican and Democratic sides. Backed by data from an annual opinion survey, Doug shares the importance of strategic communication in managing these expectations and how companies like Subaru and Nike successfully align their brand identities with social causes.
In an era of heightened scrutiny, the stakes of corporate social engagement are higher than ever. Explore how authenticity and transparency can either make or break a brand's reputation. Doug discusses the pivotal role of communication executives in crisis management and the strategic choice between appearing "evil" or "stupid." Navigating through controversies with grace can enhance trust and public perception. Tune in to understand the growing expectations on corporations to act and how they can leverage research and data from the Public Affairs Council to inform their strategies.
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Artificial intelligence is revolutionizing crisis communications, but what happens when powerful tools fall into the wrong hands? Jonathan Bernstein, chairman and founder of Bernstein Crisis Communications, joins host Peter Woolfolk to explore this complex landscape. You’ll hear about AI's ability to transform anyone into a seemingly credible source, raising pressing concerns about authenticity and the spread of misinformation. From empowering small PR firms with efficient press releases to posing ethical dilemmas in educational settings, AI's dual-edged nature is laid bare.
As AI tools like ChatGPT become ubiquitous, their applications in both professional arenas and activist circles are scrutinized. The rapid compilation of data can arm activists with information, true or false, against corporations. This episode tackles the challenges of discerning the truth in this AI-driven age, stressing the significance of mastering AI research skills. We also address the looming threat of AI-generated visuals and audio, which could easily mislead audiences if not carefully monitored.
The podcast doesn't just highlight the dangers but also emphasizes solutions. We discuss the urgent need for PR professionals to either attain AI expertise or collaborate with those who do. Jonathan Bernstein offers a candid warning: real-world experience is vital, and credentials should never be taken at face value. As the legal and ethical implications of AI-generated content continue to evolve, staying informed and vigilant is indispensable for anyone in the communication field. Join us as we unearth the potential and pitfalls of AI in public relations, and thank Jonathan Bernstein for sharing his invaluable insights.
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Unlock the secrets of effectively reaching niche audiences with trade media on the latest episode of the Public Relations Review Podcast. Join Peter Woolfolk as he welcomes Nicole Schuman from PR News Online, who sheds light on the pivotal role of industry-specific publications, e-newsletters, and live streams in targeting specialized demographics. Learn why mainstream media placements might not always be the best approach and how to tailor your PR strategies for greater impact. Nicole shares her expertise on distinguishing between general business publications and specialized trade media, offering practical advice on identifying the right platforms for your stories.
In addition, we delve into optimizing pitching strategies with an emphasis on the integration of artificial intelligence in podcast production. From transcribing episodes to generating social media snippets, discover how AI can streamline your workflow while human oversight remains crucial. We discuss common pitfalls in media pitches and share tips for crafting concise and effective communications to journalists. Finally, we emphasize the power of trade publications in PR and encourage leveraging these platforms to amplify your reach. Don't miss this insightful episode—download the podcast, connect with Nicole, and share your feedback with us!
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Uncover the hidden power of conferences to supercharge your communication strategy and business growth! In this episode, podcast host Peter Woolfolk talks with Tara Baumgarten, Director of Public Relations and Strategic Communications at NKXT (Next), who brings her 20 years of PR expertise to the table. Tara shares invaluable insights into how conferences can be a game-changer for relationship building, brand exposure, and executive visibility. From the critical steps of preparing well in advance to researching attendees and reaching out proactively, Tara offers practical advice to ensure you make the most of every conference opportunity.
But that's not all—discover how to maximize your impact by strategically selecting speaking opportunities that align with your business objectives. Learn how to prioritize business value over mere name recognition and effectively pitch yourself as a speaker with the right materials, including bios, headshots, and compelling speech topics. Finally, we delve into setting clear goals and metrics to measure your conference success, ensuring your time and effort yield tangible results. Join us for this enriching conversation and take your conference participation to the next level.
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Discover the unique ways the Newport News Police Department is connecting with their community like never before. Join host Peter Woolfolk as he features Captain Morgan Tiejens, Communications Director Kelly King, and Senior Communications Specialist Matt Michalec, who reveal the story behind "Running Code"—their innovative podcast that takes listeners behind the badge. You'll hear about the diverse backgrounds and interests of their officers, from youth sports coaching to martial arts, all aimed at humanizing the police force and strengthening community bonds. This episode promises to provide valuable insights into how law enforcement can effectively use social media to enhance public trust and engagement.
They also delve into the impactful reach of the Running Code podcast, which has garnered praise from local government officials and captured the attention of international listeners. Learn why presenting officers as relatable individuals rather than faceless enforcers is crucial for public perception and trust. We'll discuss the evolving nature of this podcast and the indispensable roles of its key team members. To wrap things up, we express our heartfelt thanks to Captain Tiejens, Kelly King, and Matt Michalec for sharing their journey, and to our loyal listeners for their continued engagement. Don’t miss out on this enlightening conversation, and make sure to share your thoughts with us!
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Curious about the hidden intricacies of public relations between Brazil and the United States? Join host Peter Woolfolk as he chats with Vania Gracio, the brilliant mind behind Sing Communications, who unpacks over two decades of rich experience in corporate communications. We discuss the vital role of building robust relationships with Brazilian journalists, prioritizing local relevance, and embracing tech-savviness in PR activities. Discover the cultural nuances that set Brazilian PR apart, such as the clear distinction between business announcements and social events, and the crucial need for customized press releases. This conversation is a treasure trove of insights for anyone looking to navigate the unique PR landscape in Brazil.
Are you considering entering the Brazilian market or want to understand how they manage relationships with their media? Learn from the best as Vania shares critical considerations for market entry, from understanding local nuances to tailoring communication strategies for success. We explore the indispensable role of localization, the importance of local testimonials, and why detailed, audience-relevant information is preferred by Brazilian journalists. Vania’s expertise highlights the challenges and opportunities for global brands aiming to make their mark in Brazil. This episode is packed with invaluable advice, making it a must-listen for anyone interested in international public relations and effective communication strategies. Tune in and expand your PR horizons!
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Discover the art of building powerful brands with Amy Jackson, founder and CEO of Tale Splash, on the Public Relations Review Podcast with host Peter Woolfolk. Amy reveals the captivating story behind her company's name and demonstrates how strategic PR efforts can lead to astonishing results. Through the tale of positioning a client in the electric vehicle charging industry, we uncover the impact of establishing media relationships and tapping into national discussions, featuring a success story that landed major coverage on CNBC and other major media
Venture into emerging technologies as we discuss the intricate world of AI and its intersection with public relations. From recreating Andy Warhol's voice for a Netflix documentary to tackling the pressing issue of Deep Fake detection, Amy shares insights on how her client, Resemble AI, is making waves by promoting responsible AI use. Learn how collaboration with journalists and legislators has led to significant initiatives like the No Fakes Act. Additionally, we'll explore Tale Splash’s innovative work in sustainable fashion and healthcare, emphasizing its commitment to fostering groundbreaking conversations on a national level. Don't miss this episode, which is packed with actionable strategies and inspiring stories!
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
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Can AI deepfakes really cause global economic damage exceeding $1 trillion? Join host Peter Woolfolk on the Public Relations Review Podcast as he and guest Rebecca Emery, APR, CEO of Seacoast AI.com, a leading expert in the field. tackle this critical question with Rebecca Emery, APR, CEO of Seacoast AI.com, a leading expert in the field. Rebecca uncovers the alarming rise of AI-generated misinformation, shedding light on how bad actors are exploiting the accessibility of AI technology to spread falsehoods with devastating impacts. We also explore the double-edged sword of AI applications through examples like Ukraine's AI avatar Victoria Shi, which demonstrates both the positive potential and inherent risks of AI-driven communication.
In this episode, we arm you with practical steps to detect and combat digital deception. Rebecca dives into tools such as Google Lens, Hive Moderation, and TinEye, empowering communicators to identify image and video alterations effectively. You'll also learn about the SIFT method—Stop, Investigate the source, Find better coverage, and Trace claims to their original context—which journalists use to verify information. We emphasize the broader role of educating the public on AI's ethical use, equipping you with the knowledge to respond to misinformation and deepfakes adeptly.
Finally, we underscore the necessity of education in recognizing and addressing digital deception. Rebecca shares frameworks like the ABC method—Actors, Behavior, and Content—to help identify threats, illustrated by real-world incidents like the Royal Family's altered photograph. We stress the importance of building robust resources for reporting and removing harmful content while staying informed about the evolving threats in AI technology. Don't miss Rebecca's expert insights on AI's transformative yet challenging role in public relations, and learn how to stay ahead in this rapidly evolving landscape.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
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The Growth Gear
Explore business growth and success strategies with Tim Jordan on 'The Growth Gear.
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Unlock the secrets behind successful political campaigns with our special guest, Matt Krayton, founder of Publitics. Get an insider look into how Matt’s firm crafts powerful message strategies that resonate with voters. Host Peter Woolfolk talks to Matt as he breaks down the tactical elements that determine a campaign's success from television ads to digital outreach. Discover the importance of understanding voter sentiment, and learn how to frame messages based on comprehensive research.
Ever wondered what it takes to manage the nitty-gritty details of political events? Matt shares his firsthand experiences of working with local officials and the meticulous planning required to ensure campaign events run seamlessly. From building crucial relationships with mayors and governors to the unsung heroism of advance teams, Matt’s stories shed light on the complex logistics and attention to detail behind the scenes.
Gain invaluable lessons from the high-stakes world of political campaigning. Matt reflects on the intense, fast-paced nature of managing presidential and statewide campaigns, highlighting the necessity for rapid adaptation and coordination. Explore how these experiences provide a rigorous training ground for future endeavors. Don't miss Matt's insights on public relations trends and his inspiring journey in establishing Publitics. This episode is packed with expert knowledge and practical advice for anyone passionate about political campaigns and public relations.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
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The Growth Gear
Explore business growth and success strategies with Tim Jordan on 'The Growth Gear.
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Unlock the secrets to effective communication within purpose-driven organizations as host Peter Woolfolk talks with Sarah Wood, CEO of Sarah Wood Communications. Discover how nonprofits and associations can amplify their reach by layering public relations on top of existing channels such as newsletters, blogs, websites, and social media. Through engaging examples like an affordable housing organization, Sarah reveals how maintaining consistent, strategic communication fosters strong relationships with target audiences, ensuring long-term visibility and support even when media attention fades.
Ever wondered how AI can revolutionize your storytelling and communication strategy? We explore the practical benefits of AI with Sarah, from brainstorming and generating rough drafts to conducting preliminary research. Yet, we stress that the human touch is irreplaceable for creating content that truly resonates. Learn how AI can handle repetitive tasks, freeing up more time for high-value activities and crafting strategic messages. Get inspired by innovative AI applications like video avatars for podcast promotion, and understand the importance of catering to audience preferences to drive desired actions. Don’t miss this insightful conversation that blends the best of technology and human creativity.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
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Ready to transform your PR and marketing strategies with cutting-edge technology? Discover the game-changing potential of AI video editors on the latest Public Relations Review Podcast. Host Peter Woolfolk talks with Gaurav Sharma, half a world away, the innovative founder and CEO of AttRock, to explore how tools like Heygen and Synthesia.io are revolutionizing video creation and personalization. Gaurav shares his expert insights on the seamless integration of Heygen with Eleven Labs for impeccable voice cloning, allowing you to craft high-quality, natural-sounding videos effortlessly. Learn how these advancements can significantly enhance client relationships and streamline your communication processes.
But that's not all. We dive into practical strategies for promoting your podcasts and other content using advanced video AI platforms. Uncover the functionalities and budget-friendly options of tools like Vidnoz, Muavi, Muse, and Synthesia, and see how engaging visuals and audio can captivate your audience far better than traditional text-based methods. We also address the growing concerns about fake content, especially with elections on the horizon, and emphasize the need for vigilance. Join us as we discuss the pivotal role AI will play in future marketing, sales, and personal branding, and why adopting these technologies early can keep you ahead in the ever-evolving digital landscape.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
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What do you think of this podcast? Please give it a review! Thank you!
Embark on an illuminating voyage into the heart of public relations with Nathan Miller, a maestro of communication whose career spans from journalism in Los Angeles to the United Nations. Host Peter Woolfolk chats with Nathan as he maps out his dynamic path, revealing how key decisions and developed skills propelled him from crafting the LA Dodgers' first Facebook page to shaping global narratives. As you listen, you'll gather pearls of wisdom on adaptability and the finesse needed to navigate high-stakes political arenas, making this conversation a goldmine for aspiring and seasoned professionals alike.
Feel the pulse of the political communication world as we dissect the meticulous process behind crafting influential speeches and managing crisis communications. Nathan's recount of the relentless revisions for a UN speech and the backstage choreography with the Secret Service during a presidential campaign underscores the relentless detail-oriented nature of our field. This episode peels back the curtain on the intense preparation and strategic thought that go into every public statement, leaving you with a deeper appreciation for the art of impactful messaging and the collaborative spirit that drives success.
As we wrap up our enriching session, a heartfelt thank-you to Nathan Miller for his generous insights is in order. Those tuning in, both seasoned PR veterans and fresh-faced communicators, will find the shared strategies and tips to be nuggets of practical wisdom. We trust this episode leaves you inspired to enhance your public speaking prowess and to strike that delicate balance between established communication methods and emerging digital platforms. Share these insights, and join us again on the Public Relations Review Podcast, where the exchange of ideas continues to spark professional growth.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
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What do you think of this podcast? Please give it a review! Thank you!
Embark on a journey of entrepreneurial wisdom with PR mavens Liselle DeGrave and Rachel Dickman as they join host Peter Woolfolk to unveil the roadmap to building a thriving public relations firm from scratch. Get an insider's look at their evolution from aspiring business owners to industry heavyweights, and the strategic alliances that fueled their success. Their stories not only provide the blueprints for starting and scaling your own PR venture but also reveal how competition can transform into valuable collaboration.
In this episode, we navigate through the ambitious steps that led Liselle and Rachel to represent a wide range clients. They dissect the intricacies of client acquisition, underscore the significance of brand association, and share the creative solutions that allowed them to stand out in a crowded market. Their candid accounts of leveraging personal networks and considering non-traditional compensation offer a masterclass in adaptability and growth within the fiercely competitive realm of public relations.
The conversation takes a turn towards the future as we explore the benefits and challenges of remote work, which has gained unprecedented acceptance in the modern workplace. Learn how shedding traditional office constraints can lead to increased efficiency and work-life balance without sacrificing quality. Plus, don't miss out on the invaluable insights from Liselle DeGrave and Rachel Dickman, who drop in to impart their expertise on navigating today's media-driven world with effective public relations strategies. Tune in for a riveting session packed with actionable advice for anyone looking to make their mark in the world of public relations.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
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What do you think of this podcast? Please give it a review! Thank you!
Unlock the power of precision in your media interviews with the unrivaled expertise of Dorothy Crenshaw from Mod-Op. As host Peter Woolfolk launches the discussion to explore the critical strategies for shaping your narrative, you'll learn how to come to any interview armed with your key points, ready to handle curveball questions with grace. Dorothy, with her rich background from Capitol Hill to the agency world, provides a masterclass in transforming tough inquiries into opportunities to underscore your message. We dissect the art of spinning a negative premise into a positive outlook, ensuring you'll leave our conversation with the confidence to command the media's attention and articulate your vision with unwavering clarity.
The dance of media interviews goes beyond a simple Q&A it's an elaborate choreography where every step counts. By examining the controversial DARVO strategy through a real-world case study, you'll grasp when this bold play can make an impact and when it might backfire. As your host, I also share my experiences on the indispensable nature of media training for PR professionals, stressing the use of compelling, visual metaphors to engrave your points in the minds of your audience. This episode is an essential listen for anyone eager to perfect their public presence, ensuring your message isn't just heard, but remembered long after the microphone is turned off.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
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Embarking on an ethical odyssey, host Peter Woolfolk engages with PRSA board members Michelle Egan and Dr. Cayce Myers to examine the delicate interplay between AI advancements and moral directives in public relations. Prepare to navigate the terrain of AI tools, such as ChatGPT and AI avatars, with a compass set firmly on maintaining transparency and verifying AI-generated content. Their dialogue ventures into the realm of responsibility as we tackle the thorny issues of AI-driven misinformation and the frameworks necessary to empower PR professionals to wield these powerful tools without losing their ethical bearings.
Venturing further, we confront the hidden crevices of AI privacy and security concerns, discussing the nuances of navigating client confidentiality against the backdrop of fierce industry competition. Through our exploration, we illuminate the varying degrees of openness in AI platforms and the potential hazards they present, from the exposure of personal details to the safeguarding of proprietary data. We share resources from prsa.org and advocate for hands-on experience with AI to fortify one's understanding of its capabilities—all while thanking our insightful guests, Michelle Egan and Cayce Myers, for their enlightening contributions to this pivotal discussion.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
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Unlock the secrets to revolutionizing college media and communication strategies with Carroll Community College's President, Dr. James Ball, and Chief Communications Officer, Lisa Slappy. The thoughtful discussion with host Peter Woolfolk peels back the layers of their transformative journey from a local paper-centric approach to a dynamic, integrated communications plan. With their blueprint for success, institutions can craft a consistent brand image and engage the ever-elusive Gen Z audience. Get ready to absorb the wisdom behind harmonizing marketing efforts and creating events that not only announce but engage, as we dissect the essential components of a united team approach and the power of community relationships in bolstering an academic institution's narrative and impact.
This episode ventures into the fertile ground of technological innovation, as we examine the cutting-edge role of artificial intelligence in expanding media outreach. Witness how techniques like AI-generated avatars can captivate the next generation of learners while respecting the authenticity of a college's message. We celebrate the successes, like the UMBC and Westminster Community College's Transfer Articulation Plus agreement, while contemplating the challenges of organizational change. Join us for an invaluable exploration into the art of storytelling through AI, the strategic use of platforms like LinkedIn, and the holistic approach needed to dismantle communication silos that can hinder an institution's growth. With Dr. Ball and Lisa Slappy guiding the conversation, expect to walk away with actionable strategies to elevate your college's communication to unprecedented levels.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
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Unlock the secrets to turning data into action as host Peter Woolfolk welcomes Katie Paine, the esteemed 'Measurement Queen,' back to the Public Relations Review Podcast. This episode is a treasure trove of insights, where Katie and I cut through the digital data deluge, stressing the importance of aligning PR measurement strategies with business objectives. Expect to be enlightened on how to navigate the complex terrain of popular measurement platforms, grasp the subtleties of sentiment analysis across diverse audiences, and uncover the human touch essential for transforming raw data into meaningful strategies.
As our conversation unfolds, we delve into the gritty details of what metrics truly move the needle in the PR world. We discuss the power of Google Analytics as an 'acceptable proxy' for unraveling the digital trails that lead to tangible goal conversions and revenue. The discussion further pivots to the challenges of gaining senior leadership buy-in for these metrics and how they lend credibility to PR initiatives. From Boeing's reputation management woes to the transformative potential of AI in data management, including tools like ChatGPT4, this episode is a can't-miss for anyone looking to future-proof their communication efforts. Join us as we also take a moment to extend our heartfelt thanks to our contributors and listeners – you're the heartbeat of this podcast.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
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Join host Peter Woolfolk as he embarks on a journey through the vibrant world of music promotion with Alison Ball, the visionary CEO of JBR Creative Group. This episode peels back the industry curtain, detailing Alison's ascent from her humble beginnings to her influential role at Warner Brothers Records. She graciously imparts her expertise on the critical elements of artist promotion in the digital age, where social media dominance and streaming services are reshaping the rules of the game. You'll be privy to the thoughtful strategies and team dynamics essential for propelling new talent into the limelight, offering a rare glimpse into the meticulous craft of guiding musicians toward their dreams.
The conversation takes an innovative turn as we tackle the groundbreaking influence of blockchain technology on music distribution, with Alison at the helm of the forward-thinking Tune Go platform. Her perspective on the music industry's transformation is both enlightening and inspirational, especially as we explore Maxine Ashley's rising trajectory post-Madison Square Garden. This episode isn't just about business; it's about heart. Alison shares a touching narrative of the transformative effect of music education, tied personally to the triumphs of her son. It's an invitation to witness how passion and philanthropy harmonize, celebrating the enduring power of music to change lives.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
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Unlock the potential of press releases with Mickie Kennedy, founder of eReleases.com, as he joins host Peter Woolfolk to share his treasure trove of insights on the mighty influence of PR. Discover how a well-crafted press release can transform your small business narrative into a media sensation, tapping into a journalist's desire for captivating stories. Mickie's expertise guides us through the art of creating that perfect hook and leveraging a wide network of media contacts, ensuring your story doesn't just make it onto the page—it commands attention.
Are you harnessing the true power of journalistic endorsements to build your brand's credibility? Host Peter Woolfolk's conversation with Mickie reveals just how a third-party nod from the media can be the catalyst to winning consumer trust and skyrocketing conversion rates. Learn the strategic moves behind sharing media mentions to solidify brand loyalty, and why professional PR services are your best bet against the pitfalls of rushed or AI-generated content. This episode equips you with an understanding of PR's role in cementing your company's reputation and success.
For the small business owners hungry for PR strategies that won't break the bank, this episode is your roadmap. We dissect case studies like ClutchCo's ingenious survey campaigns, proving that you don't need a hefty budget to make a big splash in the industry. From testing various story angles to positioning your business as a thought leader, Mickey outlines a blueprint for creating surveys and media engagement that fosters high conversion rates—practical and cost-effective wisdom that's ready for you to implement. Don't miss out as we bring these insights and more, straight from Nashville, Tennessee.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
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From the humble beginnings behind a small-town radio microphone to the thrilling heights of CBS News Network and an unforgettable flight with the Navy's Blue Angels, Dusty Weis's career is nothing short of a roller-coaster adventure. As the president and founder of PodCamp Media, he joins Host Peter Woolfolk to unpack the narrative of his ascent in the broadcasting sphere, touching on the strategic moves and the serendipitous 'yeses' that shaped his path. Dusty's tale is an ode to seizing the moment, with insights on how even late-night shifts can forge unexpected, lifelong connections, and how a piece of the Green Bay Packers came to be part of his personal story.
When it comes to branded podcasts, the secret sauce isn't in the hard sell; it's in the artful allure of storytelling that resonates with a company's core beliefs. In this episode, Dusty breaks down the vision behind his own podcast, "Lead Balloon", explaining how it employs narrative to draw listeners into the sometimes tumultuous world of owning a public relations and marketing firm. The podcast's journey from inception to carving out its niche, along with the strategic placement of guests, highlights the doors that can swing wide open from compelling content creation—doors that lead to unexpected business opportunities and substantial brand growth.
Finally, strap in as Dusty recounts the adrenaline-fueled narrative of his flight with the Blue Angels—two years of preparation culminating in an experience that most can only dream of. The in-depth interview with their Public Affairs team is a masterclass in the power of storytelling, aligning with strategic goals and the immense satisfaction derived from helping brands and individuals craft narratives with lasting impact. It's not just a story of an exceptional flight; it's a metaphor for aiming high in life and business, and the heights you can reach with the right attitude and narrative in your toolkit. Dusty and I invite you to join us on this high-flying episode that's sure to inspire and entertain.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
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Discover the future of public relations as host Peter Woolfolk explores the innovative mind of Matt Kershaw, Vice President--Strategy with DID, Creative Reality Studio. In an industry where engagement is key, we unravel how artificial intelligence is not just a tool but a game-changer, bringing digital humans and AI-generated videos to the forefront of storytelling and media interaction. Our conversation ventures beyond traditional press releases, showcasing how digital avatars capable of speaking over 120 languages can revolutionize the way corporate leaders and brand ambassadors communicate. Imagine a world where the language barrier is no longer a hurdle in your PR strategy; that world is now at your fingertips.
We also delve into the realm of personalized content, discussing how AI video technology can transform internal communications and capture the attention of journalists who are constantly on the go. By sharing experiences such as suggesting a video newsletter for a hospital, the potential for innovation in any industry becomes palpably exciting. The simplicity of crafting AI-generated videos opens a new chapter for marketing and PR strategies, ensuring your message isn't just heard but experienced in a way that resonates deeply with its audience. This episode peels back the curtain on the future of engagement, revealing how embracing AI technology can lead to more inclusive and dynamic communication within your organization. Join us for this eye-opening journey into AI's role in shaping the public relations of tomorrow.
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We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
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Unlock the future of public relations with Sasha Dookhoo, vice president, of Crenshaw Communications/Mod OP Company, as she and Host Peter Woolfolk dissect the impact of voice search technology on the field. Prepare to enhance your PR strategies as we discuss the essential shifts needed to optimize content for the unique demands of voice queries, ensuring your brand's voice is heard loud and clear through devices like Alexa, Siri, and Google Assistant. This episode is a treasure trove for PR mavens and marketing virtuosos, brimming with insights on navigating the challenges of creating content that stands out in the evolving digital landscape, where tangible and intangible products vie for attention. Moreover, we'll explore how Sasha and her team harness the power of generative AI to revolutionize traditional PR workflows and maintain the cutting edge in content marketing.
Celebrate the art of effective communication with us as we navigate the symbiotic relationship between PR expertise, voice search technology, and earned media. This conversation is crucial for any professional aiming to weave voice search strategies into the visionary fabric of their client's long-term success and thought leadership. As the Public Relations Review Podcast continues to reach new heights, with a nod from Apple as a top 1% globally rated show and a presence in 143 countries, we're reminded of the transformative power of astute PR strategies and innovative content. Join us and let Sasha Dookhoo guide you through the art of staying ahead in a world where voice commands are becoming the new keystrokes to success.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
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Unlock the secrets to a more inclusive world as Leah Kondes and Marsha Pitt Phillips from the Minnesota chapter of PRSA guide us through their remarkable journey to DEI excellence. Celebrated for their pioneering approach, our distinguished guests share the strategic maneuvers and initiatives that secured them PRSA's prestigious top DEI award for 2023. From embedding DEI into every program to the transformative power of the Intercultural Development Inventory (IDI), this episode is a masterclass in fostering meaningful change and realizing the potential within our diverse professional communities.
Feel the pulse of progress as host Peter Woolfolk helps to dissect the meticulous efforts and ongoing commitment of the Minnesota PRSA towards DEI. Their narrative, punctuated by creating a DEI toolkit in Spanish and launching a multicultural scholarship program, underscores the urgency and impact of their work. Discover how they're equipping PR professionals to navigate and shape DEI narratives, the strategic inclusion of diverse voices, and the overarching message of collective responsibility. Listen to this insightful discussion that not only applauds past achievements but also sets a dynamic path for others to follow in making DEI a core tenet of their organizational ethos. Share this episode with your colleagues.
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We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
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Ever thought about how artificial intelligence and voice search are reshaping PR practices? Tune into our latest episode of the Public Relations Review Podcast where an AI generated article discusses just that. Host Peter Woolfolk shares his journey and growth, and how AI has been instrumental in producing his podcast, including the use of text-to-speech conversions and creating downloadable transcripts. He also extends an invitation to all PR professionals to contact him for consideration to be a guest on his show and share their unique experiences and projects.
But our discussion isn't limited to AI alone. We also delve into the growing influence of voice search in the PR industry. With the boom in voice-enabled devices, consumer behavior is changing and it's crucial to understand this shift to maintain brand credibility. The article breaks down the importance of conversational content, content marketing, and reputation management and provide insights on optimizing for voice search. The segment even talks about the significance of structured data in schema markup. So, PR professionals, gear up and join us on this enlightening journey.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
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What would your PR strategy look like if you could harness the power of AI? How about a reduction in manual research, making smarter decisions, finding relevant journalists, monitoring the media, and even improving content creation? This episode of the Public Relations Review Podcast host Peter Woolfolk unveils these exciting possibilities and more, bringing you 15 innovative ways to leverage artificial intelligence in public relations. Through the insights of influential PR professionals, we explore the potential benefits and drawbacks of integrating AI into your workflow.
Imagine the power to translate videos across a broad spectrum of languages without busting your budget, or relying on AI to break down complex technologies into layman's terms. What about deploying AI to identify ideal journalists for your stories, or to monitor media and social sentiment around your brand? We'll even discuss how AI can help you beat the dreaded writer's block! This episode, brimming with insights from a November 2023 Forbes Agency Council of Public Relations Professionals article, is set to revolutionize your PR practices. So lean in, listen, and let's start transforming the way you do PR!
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
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Join us as we uncover the secrets of PR from none other than Annie Pace Scranton, the founder and president of Pace Public Relations Headquartered in New York City. Listen as Annie, entrenched in extensive PR experience, divulges her wisdom on earning media and positioning clients as thought leaders. Master the art of beginning with trending news topics to establish trust and position your clients as industry experts.
Get ready for a deep dive into the nuances of PR as we discuss the importance of building relationships with journalists and the media. Annie explains how having the right information and providing exclusive content can make all the difference. Learn from Annie’s experiences of pitching challenging stories and overcoming hurdles with her sage advice. This podcast is a must-listen, whether you’re a PR novice or a seasoned professional looking to elevate your game.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
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Ever wondered how to crack the code of marketing to teens and young adults? Buckle up and get ready to be enlightened, as we converse with Julie Jatlow and Lauren Machen from Fuse Marketing. Together, they'll walk us through the evolution of Fuse, and how their craft has adapted to keep pace with their clients' demands. Our discussion unravels their unique approach to creating personalized programs to help brands reach their peak. We delve into the nitty-gritty of strategizing for the right media outlets, securing the perfect spokespeople, and the hurdles of assisting clients still grappling with their brand identity.
Strap yourself in for an exciting deep dive into Gen Z and Millennial marketing. Julie and Lauren talk us through the three foundational pillars of Fuse - company culture, DEI (Diversity, Equity, and Inclusion), and sustainability. We explore how these vital elements, when embedded into marketing programs, can forge a strong connection with target demographics. Discover the value of 'pressure testing' ideas, an indispensable tool for ensuring engagement with the younger audience. Julie and Lauren spill the beans on the subtle nuances of youth and young adult culture, and how to successfully penetrate the barrage of messages that inundate them daily. Listen in, as this episode promises to be a masterclass in youth marketing strategy.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
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Master the art of creating a successful communications plan with the invaluable insights from this enlightening conversation with Gini Dietrich, the founder and CEO of Spin Sucks Academy. We take a magnifying glass to the intricate art of crafting a communications plan, unearthing the critical role it plays in any PR process. Gini, with her expertise, paints a vivid picture of an effective communications plan by exploring its 16 essential elements, from strategic objectives to impactful positioning statements.
Ever wondered how tools like chatGPT can revolutionize your communication strategy? Well, hold tight as we embark on a fascinating journey into the world of tech-savvy PR, discussing chatGPT, competitor analysis, and the importance of SMART metrics. Gini also highlights how her model can be harnessed to build trust and credibility in the process. As we navigate through the ever-changing landscape of communications planning, we emphasize the importance of setting realistic goals and the magic of inclusiveness in planning. So, buckle up and tune in to gain a wealth of knowledge and practical tips to turbocharge your PR communications plans. Don't forget to share the episode with your colleagues and remember to join us for the next edition of the Public Relations Review Podcast.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
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Data's role in public relations – is it the linchpin of modern-day PR or is it just a buzzword? Ever pondered how PR professionals can amalgamate data to weave unique narratives that enthrall audiences? Tune in for a riveting discussion with host Peter Woolfolk and Dr. Devin Knighton, APR, a distinguished assistant professor of public relations at Brigham Young University. We scrutinize the term "data-driven" and its usage in the PR industry, and delve into the likelihood of data washing – a phenomena where data is dismissed as a jargon rather than an indispensable tool. Using an extensive analysis of 150 articles from PR Week and data from Muck Rack, we aim to unveil the reality behind the buzz.
Our conversation with Dr. Knighton doesn't stop at just evaluating the current landscape; we explore the future potential of data in PR. We underscore the importance of query formation and using data to shape strategies, and how university partnerships can be a cost-effective solution for robust data intelligence. The discussion takes an exciting turn as we explore the rise of AI in the PR world, its potential to assist with math-related tasks, and how it amplifies the importance of data-driven PR for organizations. So, hop on this journey with us and Dr. Knighton, as we explore the realm of data-driven PR, its significance, and the myriad possibilities it unfurls.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
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Did you know that millennials are revolutionizing the B2B marketing landscape? Join host Peter Woolfolk as he unpacks this phenomenon with his guest Frank Strong from The Sword and the Script. Frank provides valuable insights into how consumers are shifting their purchasing habits, spending more time researching products and services online, and leaning heavily on social media as a primary source of information. He emphasizes the crucial role of personalization and thought leadership in modern B2B marketing and breaks down how we, as marketers, can better cater to this evolving consumer base.
In the latter part of our conversation, we navigate the tricky yet important realm of peer reviews and user-generated content. Frank helps us understand how these elements significantly influence decision-making processes and teaches us effective strategies to respond to negative feedback. He asserts how analytics can illuminate customer journeys, allowing businesses to fine-tune their marketing efforts. As we conclude, Frank shares his first-hand experience on how industry players are successfully leveraging reviews and creating engaging content to appease their millennial audience. So, tune in, and let's keep up with the dynamic world of B2B marketing together!
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We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
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Ever wonder how public relations works in smaller cities? Jona Ohm, APR, Principal of Middle America Communication Solutions, Join host Peter Woolfolk as his guest bring clarity to the matter. From her early days as a reporter to running her own PR firm, Jonah's journey has been full of diverse experiences and learning opportunities. She reminisces about her 15-year tenure at St Joseph's Indian School, where she sharpened her skills in key messaging and engagement strategies.
Transitioning into the world of independent public relations, Jonah shares her unique encounters with clients from the heart of her local community - be it financial advisors, South Dakota Game, Fish, and Parks, or authors sharing their personal narratives. Navigating the challenges of securing media coverage in smaller cities, Jonah puts forward her smart strategy of teaming up with larger organizations to magnify her clients' stories.
Bringing the conversation towards the lessons she's amassed in her PR journey, Jonah talks about the importance of understanding client needs for a successful project and discusses the hurdles of being a PR professional. With a passion for helping authors realize their dream of having their work in print, and a deep appreciation for being open to possibilities, Jonah's insights resonate with PR professionals and enthusiasts alike. Join us for a conversation that's as enlightening as it is engaging. Let's redefine public relations, together, with Jonah Ohm.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
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Did you ever wonder what it takes to become a thought leader in your field? Host Peter Woolfolk interviews his guest for today's episode, Don Bates, APR and Fellow APR. Don shares his insights and unravels the complex process of becoming a thought leader. Bates highlights the importance of constantly keeping up with industry trends, being a lifelong learner, and the power of effective communication in inspiring others. From his journey, he brings light to the significance of mentorship in establishing credibility and respect, and shares how writing articles, blogging, and speaking engagements have been instrumental in his growth as a thought leader.
In the realm of leadership, personal connections are often overlooked. But not in today's chat with Don. He shares powerful anecdotes, like the one about a bartender who lost his job due to a lack of respect and knowledge about his coworkers, emphasizing the importance of recognizing each individual within an organization. Bates wows us with his unique perspective on the necessity of "drilling" - the process of leaving no surprises for top management - and highlights the art of genuine conversation.
Wrapping up the discussion, Don imparts his wisdom on how to thrive as a successful and strategic professional. His advice on navigating office politics and understanding the company’s goals is a game changer. Don's revelation on using thought leadership as a tool to benefit the organization is truly groundbreaking. If you are looking for a recipe for success through humble leadership, the power of recognition, and the importance of relationship-building in the workplace, look no further. This episode is a must-listen for those aiming to rise above the ordinary and make an impact in their professional lives.
Please let me know what you think of this episode. Thank you!!
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
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Are you ready to navigate the brave new world of AI in content marketing? Buckle up as we uncover the latest insights and trends that are reshaping our industry. In this episode, host Peter Woolfolk presents two insightful text-to-speech articles that highlight how AI enhances customer interactions, predicts future patterns, and enables the formulation of more personalized and effective campaigns. From tracking engaging topics to making sense of real-time customer behavior, AI is transforming the way we strategize, create, and distribute content.
We're not stopping at just understanding AI's impact; we're also preparing you to ride the wave. This episode dives into the essential AI skills content marketers should master to stay ahead of the curve. We're going to examine a range of AI-powered tools and their role in content production and intelligence. We'll address how AI can take your content to the next level, providing personalized recommendations to buyers, thus helping you gain a competitive edge. Don't miss out on this episode as it's brimming with insights to help you leverage AI for growth in content marketing.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
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Eager to extract the very best from your PR team? Discover the secret sauce of exceptional public relations work. Host Peter Woolfolk chats with a seasoned expert, Barbara Nonas. As a Strategic Communications and Public Relations Consultant, Barbara spills the beans on the nitty-gritty of building trust and transparency with clients, setting clear expectations, and the art of providing reporters an insightful preview of campaigns and stories.
Barbara then takes us on a fascinating journey through the unique landscape of a seasoned public relations industry. Learn how it differs from the rest of the world, and how to leverage these insights for your organization's growth. She also sheds light on the crucial role of regular communication with key leaders and how to provide reporters with substantial evidence, such as images, statistics, and facts that tell a compelling story. So, buckle up for an enlightening chat that will help rev up your PR team's performance!
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
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What happens when host Peter Woolfolk combines a renowned expert in community benefits agreements (CBAs), real-world examples of successful CBAs, and discussions on diversity, equity, and inclusion? You get a riveting and insightful conversation with Sam Waltz, APR, Fellow APR. Sam brings in his wealth of knowledge and experience to enlighten us on the power of CBAs in creating win-win scenarios for organizations and communities. His work on the project to bring solar panel manufacturing back to the U.S is a prime example of the potential of such agreements.
As we navigate through the evolving job market, we discuss the trend of shifting importance from a four-year college degree to skill-based employment. Sam shares his perspectives on how workforce development and apprenticeship programs can bridge this gap and help disadvantaged populations thrive in a high-tech job market. We can't ignore the role of diversity, equity, and inclusion (DEI) programs in ensuring fairness and creating equitable workplaces. Sam's insights on these issues provide a fresh perspective on the direction we should be taking.
The conversation takes a personal turn as we discuss Sam's upbringing, his personal journey, and his views on diversity. His childhood experiences in a rural community form the basis of his commitment to love, respect, and equity. We discuss the latest Supreme Court ruling and its potential implications on racial equity. Sam's reflections on his mentorship experiences and the legacy of Dr. Martin Luther King Jr. are thought-provoking and inspire us to become healing agents in life. The episode concludes on a powerful note, with a call to listeners to reach out to Sam if they need help navigating their unique struggles. It's not just an episode, it's an enriching journey with Sam Waltz. Listen in! Share with friends!
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
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Discover the power of word-of-mouth marketing and public relations as host Peter Woolfolk has a captivating conversation with Ryan Hanser, President of Hansen & Associates. Learn how to surprise and delight your customers, creating meaningful conversations and fostering a network effect that drives success in today's competitive marketplace.
We dive into the importance of listening to customer feedback and measuring the effectiveness of your "Word-of-Mouth" campaigns. Ryan shares his insights on the role of PR in driving conversations and how organizations can embrace stakeholder feelings to create remarkable customer experiences. Plus, find out how influencers and ambassadors can affect your word of mouth strategies, and why trust is often built by the people on the front lines of your business. Don't miss this enlightening discussion on the power of word of mouth in marketing and public relations!
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
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Ready to revolutionize your PR game? Join us as host Peter Woolfolk chats with Steve Marsenuk, Managing Director of Intelligent Relations Public Relations, about their groundbreaking platform, Preston. You'll be amazed at how this AI-powered tool empowers small PR teams to secure media coverage and amplify their brands like never before.
We dive deep into the world of AI with Steve, exploring how Preston's automated pitch-writing capabilities and real-time analytics are transforming the PR industry. Learn how this innovative platform creates a multi-dimensional perspective of content creators and uses vectorization to match client pitches with the journalists most likely to cover them. Say goodbye to generic pitches and hello to a tailored approach that not only increases your success but enhances the overall experience for journalists. Don't miss this opportunity to gain a 360-degree understanding of content, elevate your PR efforts, and to benefit from a Special Offer to try "Preston" at the end of the episode.
My 2022 thank you to all of our listeners and to mention our continued growth. At the close of 2022 the podcast now has listeners in just over 2,000 cities world-wide across 123 countries.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
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Host Peter Woolfolk talks with guest Steve Marcinuk, Managing Partner of Intelligent Relations Public Relations to discuss "Preston" a new innovative, public relations AI platform, offering affordable media coverage to growing companies. "Preston" learns about your organization, connects you with relevant journalists, and saves costs while providing expert guidance. The platform is designed for small businesses, not just PR pros, to help build journalist relationships and offer tailored support. Among the many platform features are:
- Intelligent AI Media Monitoring Powered
- AI-Assisted Pitch Writing
- Campaign Analysis
- Automated Pitch Writing and more
This informative discussion about "Preston" will have you moving fast to take advantage of this fantastic new platform and lift your practice to a new level.
Share this with your colleagues. Please give us a review.
A Special Offer is included at the end of the episode!!
My 2022 thank you to all of our listeners and to mention our continued growth. At the close of 2022 the podcast now has listeners in just over 2,000 cities world-wide across 123 countries.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
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ESG (Environmental, Social, and Governance)! Why is this so important to the public relations community? Listen to these accomplished experts articulate why ESG information is so important and the consequences of having no plan.
As momentum continues to build in the health and science industry on ESG investing, public relations professionals must consider ESG as they build their strategic communications plans. Developing a strategy around ESG includes strong environmental initiatives as well as C-suite executives who are committed to building diversity and inclusion as part of their corporate culture. As communicators, it is up to us to roll out ESG-friendly initiatives that go beyond philanthropy and tell sustainable stories to those who matter most: the varied audiences.
Joining host Peter Woolfolk are: Josh Jacobs, CEO and Janet Ervin Chief Marketing Officer, both with Next Stage Consulting. They develop strategies and implementations for social impact. And joining us from Hartford, CT is Andrew Blum of AJB Communications who has extensive experience in PR launches for climate change practice, renewable energy, public relations for wind and solar, and much more including many published news articles.
This information delivers solid guidance as to why your organization must have an ESG plan in place!!!
My 2022 thank you to all of our listeners and to mention our continued growth. At the close of 2022 the podcast now has listeners in just over 2,000 cities world-wide across 123 countries.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
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Host Peter Woolfolk Introduces PR pro Adam Brett, Senior Account Executive, who outlined multiple, and very useful ways to engage ChatGPT in your multiple work projects.
For example fresh pitching ideas. ChatGPT can produce a list of angles that may work for you and expand your thinking. How about using the text from your ChatGPT output and inserting it into a text-to-video platform that creates video from written or typed text? Wait!! There's more.
ChatGPT can work as a tool for ideas and slogans to spark fresh thinking that generates new story ideas, byline topics, and program content. This is the episode that can add much more usefulness to ChatGPT in your daily projects. Listen and share with your colleagues the list of all the ideas mentioned in this podcast.
My 2022 thank you to all of our listeners and to mention our continued growth. At the close of 2022 the podcast now has listeners in just over 2,000 cities world-wide across 123 countries.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
Support the show
The world is getting smaller. How does one move from the U.S. and successfully practice public relations in a foreign nation? What are the initial steps and preparation required? Amelia Mecham did just that. She moved from the U.S. to London, England where for the past few years she has prospered in her communications position with DigiCert. She outlines her pre-trip preparation, the adjustments she needed to make to fit in, and much more. She also offers advice to determine your standing on the cultural scale and how to survive once you make the move. Below are some sites to provide helpful guidance. Please provide a review of this episode. Thank you!!!
Compare countries' cultures: https://www.hofstede-insights.com
Take Your Cultural Assessment: https://erinmeyer.com/tools/
My 2022 thank you to all of our listeners and to mention our continued growth. At the close of 2022 the podcast now has listeners in just over 2,000 cities world-wide across 123 countries.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
Support the show
**This episode provides guidance to improve your content marketing and digital marketing for clients or your office. It also offers tips to better use "paid media."
Cahill Camden, CEO of Digital Vision Media Group in Toronto, Canada, tells how his firm helps clients become more efficient and how to optimize for growth.
Cahill explains how his new Press Jockey company can be of service to PR pros and presents a very special offer to use the new "Press Jockey" platform. This system helps you get up to 5X more press, with 90% less effort reviewing requests from reporters for experts and comments on their specific stories. Get a major discount from our podcast guest at:**
https://pressjockey.com/
Share this link with colleagues and co-workers
My 2022 thank you to all of our listeners and to mention our continued growth. At the close of 2022 the podcast now has listeners in just over 2,000 cities world-wide across 123 countries.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
Support the show
PR people are most often focused on generating a press release to hype an organization's event, product, etc. However, there are often exceptional internal stories that can cast a very favorable light on the organization and also complements its goals and mission. The problem is these substantive internal opportunities do not receive the time needed to dig deep to uncover these PR jewels. Louise Grasmehr, LMG Public Relations, offers guidance to tap into these often heartwarming stories. Listen as she delivers her experiences and client successes with some insightful experience and guidance.
My 2022 thank you to all of our listeners and to mention our continued growth. At the close of 2022 the podcast now has listeners in just over 2,000 cities world-wide across 123 countries.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
Support the show
Puerto Rico PR professionals Gladys Diaz, GMD PR Consultant, and Tommy Dardet, President, Puerto Rico Association of Public Relations provide exceptional insight into the effort required to insure the professionalism of practitioners. They explain what led to a license being required to practice PR there. They detail the major difference between PR practice there and in the U.S. This episode is very insightful and well worth your listening time. Share this episode with your colleagues.
My 2022 thank you to all of our listeners and to mention our continued growth. At the close of 2022 the podcast now has listeners in just over 2,000 cities world-wide across 123 countries.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
Support the show
Many products American use in their daily activities are produced with minerals from mines. Very few of us recognize and appreciate this fact. With a focus on investors and stakeholders Ira Gostin, Founder, of G8 Strategies, helps mining companies tell their meaningful and impactful stories to potential investors.
A most interesting component of Ira's information is a small list of everyday products people around the world use that have components derived from minerals from mines. The list he presents will amaze and surprise you.
My 2022 thank you to all of our listeners and to mention our continued growth. At the close of 2022 the podcast now has listeners in just over 2,000 cities world-wide across 123 countries.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
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In this Special Episode, I outline how I produced this verbal episode from ChatGPT's 1000-word written text self-description of how it can benefit the public relations professional. From this direct written response, I copied & pasted that text directly into a text-to-speech program that provides the word-for-word voice for the ChatGPT actual written response.
I asked for a 1000 word response for the sake of time. I would be delighted to get your response to ChatGPT's self-described benefits to the PR profession for this unique podcast episode.
Please let me know what you think of this episode. Thank you
My 2022 thank you to all of our listeners and to mention our continued growth. At the close of 2022 the podcast now has listeners in just over 2,000 cities world-wide across 123 countries.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
Support the show
The AI Chat|GPT platform is storming into the public relation area. Listen to Jess Todtfeld, Founder of Success In Media, provide light-hearted, but poignant, insight into how to successfully use this powerful tool in your PR practice. Jeff offers information on the platform's numerous benefits and capabilities for users. With this powerful service now available, why are you not using it? Jess outlines the range of tasks he has asked of Chat|GPT and how well it performed.Jess also has a special offer for my podcast listeners for his successful media relation program included at the end of the episode.This is NOT an episode you can afford to miss. This is truly a "Listen & Learn" session. You and your colleagues will appreciate this information!!!!
--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport this podcast: https://anchor.fm/peter-c-woolfolk/support
Is your client or company prepared to engage in "Corporate Social Activism?"
**As a concept and practice it has been around for decades. Over the past few years, it has morphed into something much bigger with potential risks. However, it also offers great opportunities. So what is Corporate Social Activism? How do you decide which issues to engage with? What are the benefits and downsides of this practice? Gregg Feistman, Temple University, provides the guidance you need to be successful....and how to avoid problems. Take notes on this valuable information.
The Public Relations Review Podcast** is now also available on YouTube!!!
--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport this podcast: https://anchor.fm/peter-c-woolfolk/support
Trust is an important ingredient for high-performance staff and organizations. Friction is minimized and uncertainty is substantially reduced in a work environment.
When high levels of trust exist, people rarely look over their shoulders wondering if someone on their team has their back or not. People will speak directly and candidly. They can share mistakes and challenges and learn from them much more quickly. People can effectively coordinate their actions and make better decisions together.
Holly Carinci CEO, HwP PR, Vancouver, British Columbia, Canada, offers her experience and insight in resolving the growing concern for CEO's.
Studies confirm that In high trust environments, there is simply less wasted effort spent on managing other people’s egos — leaving more energy to solve problems and get “real” work done. This episode offers clarity and guidance for achieving the needed "Trust Deficit.
My 2022 thank you to all of our listeners and to celebrate our continued growth. At the close of 2022 the podcast now has listeners in just over 2,000 cities worldwide across 123 countries.
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport this podcast: https://anchor.fm/peter-c-woolfolk/support
When you hear "Communications Audit" do your eyes glaze over? Never again! My guest is a skilled professional who provides the expert guidance required to conduct a solid comprehensive communications audit. Award-winning Mellissa Braham, APR, head of the National Schools Public Relations Association's Communications Audit Service digs deep into her years of successful experience to deliver a wealth of information and guidance. She covers the use of focus groups, multiple digital platforms, multi-lingual situations, and much more. Her superior work was recognized in 2016 with an NSPRA Golden Achievement Award and in 2013 with an NSPRA Gold Medallion. This is the episode that gives you the confidence to get started!!!
My 2022 thank you to all of our listeners and to mention our continued growth. At the close of 2022 the podcast now has listeners in just over 2,000 cities world-wide across 123 countries. NEW!!!! YouTube will begin to carry this podcast beginning with the most recent
We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com
--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport this podcast: https://anchor.fm/peter-c-woolfolk/support
When you hear "Communications Audit" do your eyes glaze over? Never again! My guest is a skilled professional who provides the expert guidance required to conduct a solid comprehensive communications audit. Award-winning Mellissa Braham, APR, head of the National Schools Public Relations Association's Communications Audit Service digs deep into her years of successful experience to deliver a wealth of information and guidance. She covers the use of focus groups, multiple digital platforms, multi-lingual situations, and much more. Her superior work was recognized in 2016 with an NSPRA Golden Achievement Award and in 2013 with an NSPRA Gold Medallion. This is the episode that gives you the confidence to get started!!!--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport this podcast: https://anchor.fm/peter-c-woolfolk/support
When the professor of the Public Relations curriculum at Eastern Michigan University in Ypsilanti, Michigan noticed classes fell short of expected enrollment she challenged her current PR students to devise a campaign to both inform and encourage high school and current college students to consider Public Relations as a course of study. Professor Lolita Cummings and several of the students involved in creating and executing this successful strategy articulate how they developed the campaign and the execution needed to achieve success. Listen as EMU's PR students outline the work involved in solving this "real life" situation.
--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport this podcast: https://anchor.fm/peter-c-woolfolk/support
Newsjacking continues to attract attention in PR circles. Yet, it requires great skill and accurate timing to be successful. This is not the time to push your clients or services. Newsjacking requires you to provide substance reporters can use. Skilled PR pro Tara Parsell, Founder of Media Pros(e), outlines the skills and techniques needed to have journalists engage you as a competent resource.
Listen to this skilled professional as she outlines the methods she used to win journalists favor.
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Storytelling is the proven method to successfully having your story told. But what constitutes successful storytelling? With his writing and editing of more than 20,000 stories during two decades as a journalist before going into public relations and experience as a broadcast journalist, White House correspondent and editor Paul Furiga, CEO & Chief Storyteller at WordWrite PR, knows how to tell successful, impactful stories. Add to that his several years at the global agency Ketchum Public Relations, serving clients that included Alcoa, Bridgestone/Firestone, and Rutgers University where his storytelling expertise benefitted his clients exceptionally well.
Paul offers you guidance to telling meaningful, focused stories with substance. The technique to tell stories that offer content clients can relate to and benefit from.
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With many print publications beginning to charge to have "Byline Articles" published it could become a public disaster if not smartly managed. Barbara Nonas, an award-winning strategic communications consultant and C-Suite advisor, brings her experience to this episode to deliver expert guidance for getting the best possible outcomes when using paid bylines.
What is the biggest mistake you could make when using these articles? What should be your major objective for using them? What information should such articles include?
This episode may be of help toward your being viewed as a "thought leader."
View short podcast video on YouTube:
https://www.youtube.com/watch?v=3D54NRSyeXs&t=4s
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Looking for ideas to add stimulation and acceptance to your storytelling presentations? Look no further! Axelle Vanquaillie, Principal of DRAWIFY, joins the podcast from Antwerp, Belgium to offer exceptional tips and guidance to catapult your storytelling to a higher level. In addition to relatable images did you know: that it's important to have a catchy title? Define the main character,! Include story context! And much more. Axelle will help you include additional flair and emotions in your next story. Listen...and boost your next storytelling presentation.
DRAWIFY is available online with free and paid versions.
Link to Public Relations Review Podcast's YouTube video:
https://www.youtube.com/watch?v=3D54NRSyeXs
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Have you ever witnessed unethical actions in your workplace? Would you remain quiet? Would take steps to have these misdeeds stopped? What influences your decision?
Paula Pedene, Paula Pedene & Associates of Phoenix, Arizona, recognized massive misdeeds by senior officials at the Veterans Administration hospital in Phoenix and began to take steps to end this travesty that caused the death of some veterans. She began to face an onslaught of unfair and punishing treatment. Paula was bloodied but stood tall through it all. Bent but not broken. She enlisted sympathetic co-workers to assist in assembling data and facts to support their claims. Her efforts paid off. She gained the support of local media, and members of Congress that responded to her detailed information. In the end, she provided the details and data that removed multiple senior officials from the VA hospital. Paula's efforts were recognized with a PRSA PR Pro of the year award. She was also inducted into the Defense Information School Hall of Fame and she published her book: "A Sacred Duty."
Link to Paula Pedene:
https://paulapedene.com/
Podcast Video:
https://www.youtube.com/watch?v=3D54NRSyeXs
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How do you measure the success of your PR campaign? How do you explain to your client how a successful outcome is determined? Listen as Sasha Dookhoo, Crenshaw Communications, provides the information you need to validate and measure the success of your public relations campaign. She lists five very important metrics needed to provide your clients with valid data to demonstrate this campaign did achieve its intended goals. She also mentions which platforms might be useful to collect this data. There is much more data than news clips to show success. DON'T MISS THIS ONE!!!!!
Learn more about this podcast at: "Public Relations Review Podcast" on YouTube and online.
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How many new PR firms would target new start-up businesses as clients? Well, the new Black Unicorn Public Relations firm did just that...and it has become a successful strategy. The new firms must be funded and operational. Rather than just being a PR agency for the startups Black Unicorn functions as an internal entity. With offices in London and Vilnius Lithuania founder Julia Jugorova, a former journalist, also has virtual staffers in Germany, Spain, South Africa, and Slovakia to help facilitate and grow the business. Listen to how she made this format work for her.
Learn more about our podcast on YouTube:
https://www.youtube.com/watch?v=3D54NRSyeXs
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Exhausted using multiple, expensive programs to determine how your media pitch is working. Worry no more. PROPEL PRM is here. Zack Cutler, CEO & Founder chats with us from Tel Aviv, Israel about the exceptional benefits PROPEL offers that help PR professionals become much more successful with media pitching. This new Public Relations Management tool is now the fastest PR technology in the world. Listen as he explains how this program provides exceptional data that enhances your pitches and stimulates added placements. And YES, there is a free version. According to Zack PROPEL performs much better than most of the numerous competitive platforms that offer far fewer services.
Listen! Learn! Share!
Learn more about this podcast at:https://www.youtube.com/watch?v=3D54NRSyeXs
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Too often organizations FAIL to develop effective "Crisis Communications" plans. Detailed, well throughout plans are extremely valuable should a crisis occur. What can be PREVENTED if you consider this and other potential problems during a detailed, well-thought-out crisis communications plan in advance?
What happens if your firm has a fire? Where will you work then? Did you back up all your files off the site? Advance planning allows you to consider what "can we prevent from happening NOW." Too often crisis plans are prepared to address what to do AFTER a problem occurs. Who is best equipped to manage this important function well? Seasoned veteran Dave Oates, President of Public Relations Security offers important guidance to help you take action to PREVENT problems from getting out of hand.
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Although she had her degree in Public Relations & Communications, Donna Siebrasse, Founder of SSR PR Solutions, did not have Panama in her future. How things change. It was her marriage that got her there. After a few years in Panama, and surviving a dictatorship, she recognized an opportunity to present and practice some great American-style PR in Panama City. With a large influx of American corporations, those opportunities expanded. In this episode, Donna outlines how she began, how she expanded, and how she eventually grew into having a ten-person staff.
Also visit our new YouTube video:
https://www.youtube.com/watch?v=3D54NRSyeXs
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Asian Americans are the fasting growing population segment and most affluent. In America, there are about 20 Asian subgroups and your success depends on which group you are marketing to. You MUST comprehend and practice their cultural norms if you want to be successful. Which generation are you dealing with? How do you properly greet them? What is most important to them about your product? Dr. Michael Soon Lee, President, EthnoConnect, provides important information you must adhere to and avoid failure. One fatal mistake: all Asians DO NOT look alike. Asians know the differences between these groups in appearance and other areas. This episode will save you potential embarrassment and guide you to success.
Also see our updated YouTube video at:
https://www.youtube.com/watch?v=3D54NRSyeXs&t=4s
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Asian Americans are the fasting growing population segment and most affluent. In America, there are about 20 Asian subgroups and your success depends on which group you are marketing to. You MUST comprehend and practice their cultural norms if you want to be successful. Which generation are you dealing with? How do you properly greet them? What is most important to them about your product? Dr. Michael Soon Lee, President, EthnoConnect, provides important information you must adhere to and avoid failure. One fatal mistake: all Asians DO NOT look alike. Asians know the differences between these groups in appearance and other areas. This episode will save you potential embarrassment and guide you to success.
Also see our updated YouTube video at:
https://www.youtube.com/watch?v=3D54NRSyeXs&t=4s
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PRSA's National Chairlady, Dr. Felicia Blow, discusses some PR history and efforts and need to improve DEI in PR and she joins in the celebration of this podcast's 100th episode, For years minorities have been underrepresented in public relations. Dr. Blow covers some minority PR pioneers, the benefits of having minority representation in public relations efforts and the national PRSA efforts to improve recruitment and retention of minorities in the PR industry.
The Public Relations Review Podcast was launched January 2019 with a monologue by the producer/host, uploaded onto a single platform and still in the process of deciding how to grow its audience. Problem solved. This podcast is now carried on 30+ platforms, produced 100 episodes and growing and now heard in 1,600+ cities across 110 countries around the globe. The podcast has been rated among the best podcasts in the U.S., won "Best PR Podcast" award from the Nashville PRSA and is currently under consideration for a national podcast award. Listen! Learn! Share.
Learn more about this podcast on YouTube:
https://www.youtube.com/watch?v=3D54NRSyeXs
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The corporate communications renaissance is a resurgence of all the elements needed to successfully coordinate and produce your internal and external communications activities. Yesenia Reinoso, Principal of "Y" Communicate, provides a compelling, comprehensive and knowledgeable overview of the importance and benefits of a well constructed, effective and all-encompassing corporate communications plan. She offers experience and insights on the positive impacts of thorough planning, employee buy-in and active participation. Listen and learn as this insightful young lady delivers guidance and tips you can use!!
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Christian public relations! Is there much difference between them and traditional PR? How can one practicing Christian PR work within the traditional setting? Can a traditional PR organization accommodate Christian PR practitioners? What hurdles do Christian PR practitioners face when dealing with traditional media? Guests Dr. Amanda Staggenborg, George Fox University and Reverend Brian Fesler, Religion Communicators Council discuss these issues and more in this informative episode. Listen! Learn! Share!
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Did you know that many companies don't apply for awards simply because they are s NOT aware of them. Awards bring prestigious and positive recognition to all types of businesses. Awards are the ideal confirmation of your quality of work and professionalism. Becky Wilson, WDS Marketing & Public Relations, in Overland Park, Kansas has shifted her focus and has now helped her clients win over 300 awards. That's right, over 300 awards. Listen as she explains how to submit successful entries, how to locate award opportunities and more. Honestly, since speaking to Becky I have also submitted an entry for an award she made me aware of. Her guidance may help you be on be receiving end of a new trophy.
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Sustainability issues are being addressed all across the nation and around the world. How are U.S. public relations professionals getting involved, contributing to this very important issue. Piia (Pea-a)_Aarma, CEO of Pineapple Tweed, Honolulu, Hawaii provides insight into local sustainability issues and her involvement. She articulates about the particular projects in Hawaii, the goals for projects and how she helps these projects become successful. This episode provides an overview of her efforts toward helping Hawaii become a better place to live...and how others might benefit from her experiences.
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With the complexion and growth of the United States population pointing toward people of color one would think public relations firms, government agencies and others would develop plans to reach these populations--particularly African Americans. Estimates suggest than people of color will become the majority of the U.S. population somewhere around 2040-2060, if not sooner. People of color will constitute 57% of the population with African Americans reaching about 14% percent of the population by 2030. In addition, African Americans will have buying power of over $1.5 trillion by 2030. Can any PR firm, government agency, etc afford to overlook this market?
Rosetta Miller Perry, Publisher of Nashville's Tennessee Tribune, offers her unvarnished opinion and experiences about majority PR firms linkage to the Black press. She also provides to guidance to how access to the 22 million readers of Black owned newspapers can be successfully achieved. Listen as Rosetta speaks her mind and about her experiences.
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Developing your strategic communications plan is not a quick & easy process. Jessica Graham, APR, Fellow APR, Fionix Consulting, Charlotte, NC, provides useful guidelines to help you better understand context and content needed to produce a successful strategic communications plan for your clients or office. Jessica outlines how she proceeds both as a "front and center" consultant or a member of the client's team to provide the needed services. Her holistic approach could be valuable to you. If you have been in search of strategic communications guidance this is your episode.
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With over 25 years of solid public relations experience at senior levels Betty Galligan was constantly aware too many younger people entering their public relations job were still not equipped to handle any serious projects. In addition, there are folks with some experience that could benefit from some additional skills and advanced/refresher public relations courses to justify job growth. Enter, the "Public Relations Finishing School," a 10-module online curriculum that provides the guidance and expertise to help those wanting advancement.
The brainchild of Betty Galligan, APR, and President of Newberry Public Relations & Marketing, East Providence Rhode Island, this program allows you to interact with experienced professionals on a wide range of subjects, and projects, required to be a respected, solid professional. Listen and better understand how this finishing school could be of benefit to you! For more information: 401-433-5965
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After many successful years in PR, Nicole Morgan, CEO of Resolute Public Relations in Tulsa, OK decided to launch her own agency. While her knowledge and experience with digital marketing served its purpose working for an agency she knew that to be successful with her new agency she had to have top level digital marketing talent on staff. In this episode Nicole is honest with realization that a distant digital staff member could not deliver the nut & bolts details than an on-staff person could provide. She details the major differences and how she successfully made the transition between remote staff and on-site staff and the benefits that came along with the transition. Thinking of adding a digital marketer to your staff, listen to this episode before you make your move!!
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What are some of the common mistakes made when writing a press release? What are the most important points you need to know to make your release more acceptable to the media? What creative ideas can help elevate your press release acceptance?
Mickie Kennedy, Principal of eReleases, Baltimore County, MD, offers knowledgeable guidance based on proven experience to boost your release placements. How many characters are optimal for headlines? What are the TWO most used action verbs used in headlines? What additions should be included with your release to improve their engagements? This episode offers a brief course in writing a solid press release.
Listen! Learn!! Share!! Thank you for listening!!
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Enough is enough! Tired of the snubs. Done with non-acceptance! Although her work was stellar being a gay female limited her acceptance into the company culture. After 10 years of being on the outside in her silicon Valley PR jobs Evie Smith Hatmaker decided to take her "Michael Jordan level of experience" and become a solo practitioner.
Things were going well. After her successful experiences with several non-traditional clients the light came on. Too few PR firms were prepared to represent companies operated by non-traditional owners. Hatmaker recognized this as an opportunity with her name on it. She focused on the underrepresented companies and their founders. The door was wide open for working with companies who make their own lanes. She worked with forward thinking clients and those who were disrupters in their industry. Hatmaker now over sees her million dollar agency that works hard to serve those underrepresented organizations. Her Rebellious Public Relations firm, in Los Angeles & Portland, OR, works to elevate PR industry standards and culture, sharing cultural competency and becoming more accepting of the LGBTQ+, BIPOC and people of color communities. This episode will enlightened you about her success.
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A major university, Georgetown University, describes Social Impact Storytelling: "History has shown that stories are inextricably linked to what it means to be human. Before there was formal communication, there were stories. It should come as no surprise, then, that social movements and organizations like nonprofits, foundations, and socially responsible businesses are now working to leverage stories as a strategic tool to advance important missions. Effective stories are powerful because they drive action: spurring donations, mobilizing supporters, and more. By building emotional connections, stories bring to life the work of the issues we care so much about in ways that other forms of communication cannot."
Listen as Adena White, APR, of Conway, AR, a principal with Blackbelt Media discusses the emotions and reasons she was driven to develop and engage her Social Impact Storytelling skills to help and support her clients, produce a podcast and more. The conversation with this PR pro is very compelling.
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Many public relations professionals have often written op-ed pieces for our clients hoping to successfully placed either in the local newspaper or in one the nationally recognized newspapers. Unfortunately, when it comes to the more recognized newspapers the op-ed placement rate becomes abysmal. Why are many op-ed pieces being rejected?
My guest Bob Brody is a Public Relations consultant, a veteran of Weber Shandwick and Ogilvy. He also contributes to The Wall Street Journal, The New York Times and the Washington Post. He joins this podcast from Martina Franca, Italy. Listen as this experienced professional outlines the primary causes...and some options to increase your opportunities for placement.
Please leave a review. Thank you.
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Public relations firms are often call upon to help produce a campaign to either help get something done or to prevent something from moving forward. This is NOT the time for beginners. Sarah Erkmann Ward has a very successful record working in and developing campaigns. Her Anchorage based Blueprint Alaska Public Relations firm is battle tested and provides listeners with a "blueprint" for creating an effective campaign. Most organizations needing a campaign to achieve their desirable outcome will NOT trust such an important effort to anyone with no actual, hands-on experience. Remember, campaigns can cover a range of issues from buying new computers for the elementary school, adding sidewalks to a neighborhood or constructing a new convention center in town. Listen to how the professionals do it!!
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Strategic Magazine's Founder Orla Clancy updates listeners on the reception the new digital international publication has received and plans for the future. In addition, she offers communications listeners guidance to have their articles published. Strategic has its greatest readership in America, the United Kingdom and Ireland. Other nations also enjoy this very well done publication.
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On occasion an organization may have a massive project, be understaffed or simply lack the skills to produce an important event. This is when hiring a public relations, marketing or digital firm may be the answer to successfully complete your project. Do you ask your cousin for guidance? Perhaps you met a PR person at a business meeting! How can you feel confident you can identify the optimal firm to get this project completed successfully, without complications and that they clearly understand your goals? RFP Associates of Fairfax, VA has a proven track record of success. They have worked with PRSA and others to help identify what is important to persons hiring these firms. Steve Drake and Robert Udowitz, both PR veterans, have the senior level experience and proven track record of helping organizations contract with the optimal firm. Their unbiased process may take several months but the outcome has proven to be worth the time. If you need to hire a PR, marketing , digital firm you must listen to this episode!!!!
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- NOTE: Due to a temporary technical problem the podcast was recorded via conference call then edited with Audacity.
Media monitoring is an ongoing service that public relations professionals often need to demonstrate effectiveness of project outreach, penetration, etc. Brian Council, President of Metro Monitor in Birmingham, AL outlines their extensive network available to collect primarily broadcast data nationwide for clients. However, they also have the capacity to monitor 40,000 online news sources and huge amounts of blogs and social media. How do they differ/compare to digital monitoring sites? Brian confidently articulates the benefits of Media Monitor services to their wide range of clients across the nation.
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- NOTE: Due to a temporary technical problem the podcast was recorded via conference call then edited with Audacity.
Media monitoring is an ongoing service that public relations professionals often need to demonstrate effectiveness of project outreach, penetration, etc. Brian Council, President of Metro Monitor in Birmingham, AL outlines their extensive network available to collect primarily broadcast data nationwide for clients. However, they also have the capacity to monitor 40,000 online news sources and huge amounts of blogs and social media. How do they differ/compare to digital monitoring sites? Brian confidently articulates the benefits of Media Monitor services to their wide range of clients across the nation.
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Public Affairs Officers are the PR professionals in the government and the military. Samuel House served in both. Listen as he explains his duties while in the military and federal government. Very interesting is the compressed training he received in the military to learned the public relations functions in a limited time. His travels in foreign nations help him prepare for later experiences. He also explains how he reached his differing audiences depending on his location and projects. Considering a career as a Public Affairs Officer? This episode is for you.
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No doubt many of you have seen press secretaries for the president, state elected officials, mayors holding TV press conferences. Once that job ends these same former press secretaries are now communications vice presidents at colleges major corporations, the heads of PR firms and other major organizations. You have your degree in communications, how can you get one of those high powered jobs? Answer: Working in a political campaign or for elected officials office can be a major launching pad to get you there. I know...I worked for the president of the United States. Listen as Janelle Gutherie, Communications Director, Building Industry Association of Washington, provides an exceptional overview of what she learned and how that helped her add major horsepower to her advancing her career.
Political experience in PR is hard to beat. Listen. Learn. Get Promoted!!!
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Listen to this description of how Native American Randy'L Teton, Public Affairs Manager for Idaho's Shoshone-Bannock Tribe describes her climb to success in the PR world and how she has worked to help non-Native Americans remove their long held misunderstandings of Native American culture and life style. She mentions how more of her tribal high school girls need exposure and opportunities to intern in public relations organizations.
She helps listeners understand how much Native Americans really live and the massive economic contributions they make to their area.
Trash your errant preconceived thoughts about Native Americans and get a much better appreciation for them from Randy'L's discussion on this episode.
Burelles has special offer for Public Relations Review Podcast Listeners. Go to Burelles.com/PublicRelationsReviewPodcast
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Is your lack of public speaking skills holding back your public relations career?
Afraid to speak at meeting and conferences? Want to develop into a confident public speaker? Consider this: "a lackluster speaker can make a solid product or proposal seem less than enticing, while a polished speaker can add allure to an otherwise mediocre proposition."
This podcast episode is for you. Learn how to develop great speaking skills, boost your confidence and leadership skills. Janna Landry offers listeners practical guidance to becoming a solid public speaker. Public speaking is expected of leaders.
This will be the best 25 minutes you can invest in your professional growth. Download and listen...TODAY!!!!
Burelles has a special offer for all Public Relations Review Podcast listeners.
Go to: Burelles.com/PublicRelationsReviewPodcast
Enjoy the podcast. Please leave a review. Thank you.
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Is your lack of public speaking skills holding back your public relations career?
Afraid to speak at meeting and conferences? Want to develop into a confident public speaker? Consider this: "a lackluster speaker can make a solid product or proposal seem less than enticing, while a polished speaker can add allure to an otherwise mediocre proposition."
This podcast episode is for you. Learn how to develop great speaking skills, boost your confidence and leadership skills. Janna Landry offers listeners practical guidance to becoming a solid public speaker. Public speaking is expected of leaders.
This will be the best 25 minutes you can invest in your professional growth. Download and listen...TODAY!!!!
Burelles has a special offer for all Public Relations Review Podcast listeners.
Go to: Burelles.com/PublicRelationsReviewPodcast
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Public relations skills have a long reach. Anna Ehrgott, Communications Director, explains how her PR experiences helped advance the goals and outreach of the Mississippi Arts Commission. This is an opportunity for PR professionals and newbies to understand how your skills have useful application in other areas. Anna discusses her collaborations with other entities around the state and how these relationships increased the visibility and patronage for the arts in Mississippi.
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Having been around since 1888 Burrelles certainly has experience reaching, monitoring and measuring media placements to determine the effectiveness of its efforts. Tressa Robbins, VP of Customer Onboarding, provides an overview of how the company helps customers achieve their individual goals from their investment with Burrelles. She outlines how they keep their 860,000 global media list up to date. She talks about the various platforms and technology employed to monitor the results of tis outreach. And she addresses just how they measure for results. If you ever needed a solid reason to consider media outreach, monitoring and measurements then this is the episode you need to hear.
Enjoy the podcast? Leave a review!!! Thank you.
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PR professional Cindy Miller, Cindy Miller Public Relations, Boise, Idaho, explains how her efforts for clients in the food & agriculture industry helps provide great information to the public about the importance of this industry to our health and national economy. She also helps farmers/ranchers communicate with the public and talks about misinformation spreading about the food industry. This Boise, Idaho firm is focused on insuring the public receives solid information on the work of this important group. Listen. Learn. Share.
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Former TV news journalist Lezli Luneckas-Broomhall, Luneckas Consulting in Cedar Rapids, Iowa, who transitioned into public relations, used her combined skills to help defeat legislation in Iowa that would have had a very negative impact on the general public healthcare mistakes. Listen as she outlines her team's strategy that generated ample public resistance to a bill that would have limited financial recovery that hospitals /doctors would pay for medical mistakes. How did they find former patients to speak about the difficulties the suffered from malpractice. How did she construct her successful campaign. Listen. Learn. Share. Lezli can be contacted at: IowaPRandMarketing.com
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Jodi Amendola, CEO--Amendola Communications, provide a vivid overview of how she succeeded in helping healthcare technology firms benefit from professional PR expertise.
The Amendola firm has won numerous awards for exceptional work to elevate the clients technology benefits and benefits to much better healthcare delivery. Involved in the PR healthcare arena? You should NOT MISS this episode from a multi-award winning CEO.
Enjoy the episode? Leave a review & follow us. Thank you.
We proudly announce this podcast is now available on Amazon ALEXA. "ALEXA play Public Relations Review Podcast."
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Jodi Amendola, CEO--Amendola Communications, provide a vivid overview of how she succeeded in helping healthcare technology firms benefit from professional PR expertise.
The Amendola firm has won numerous awards for exceptional work to elevate the clients technology benefits and benefits to much better healthcare delivery. In PR healthcare arena? You should NOT MISS this episode from a multi-award winning CEO.
Enjoy the episode? Leave a review & follow us. Thank you.
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Pitching your story to TV journalists requires skill and understanding. Not understanding the correct process can be very disappointing--particularly for your clients. Harriet Wallace, one of Nashville's seasoned TV reporters, provides detailed guidance to successfully placing a story with your local TV reporter. PR people need to research reporter's story history and learn exactly what a reporter needs to hear and receive from you to move forward. Listen and hear the mistakes unprepared PR people make that causes their pitch to fail. You will gain useful knowledge from the episode to improve your pitch!!
Enjoy the episode? Leave a review & follow the podcast!!
Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support
Pitching your story to TV journalists requires skill and understanding. Not understanding the correct process can be very disappointing--particularly for your clients. Harriet Wallace, one of Nashville's seasoned TV reporters, provides detailed guidance to successfully placing a story with your local TV reporter. PR people need to research reporter's story history and learn exactly what a reporter needs to hear and receive from you to move forward. Listen and hear the mistakes unprepared PR people make that causes their pitch to fail. You will gain useful knowledge from the episode to improve your pitch!!
Enjoy the episode? Leave a review & follow the podcast!!
Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)
It's true! Forbes Magazine says that more than 62% of Americans own pets and brand managers are taking notice. Jane Harrell, President of Cause Digital Marketing, helps you understand why major brand such as Travelers Insurance, Subaru, Toyota and other major organizations use pets and other domesticated animals in marketing campaigns.
Pets help develop emotional connections with people and it pays off. Listen to this compelling episode to better understand why many more brands are using pets in their campaigns.
We proudly announce this podcast is now available on Amazon ALEXA. If you want a specific episode be certain to give it to ALEXA.
To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to "Buzzsprout" or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
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It's true! Forbes Magazine says that more than 62% of Americans own pets and brand managers are taking notice. Jane Harrell, President of Cause Digital Marketing, helps you understand why major brand such as Travelers Insurance, Subaru, Toyota and other major organizations use pets and other domesticated animals in marketing campaigns.
Pets help develop emotional connections with people and it pays off. Listen to this compelling episode to better understand why many more brands are using pets in their campaigns.
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On their website The Ehrhardt Group (TEG) makes it very clear they know the Gulf South:
"When it comes to the people in the Gulf South we understand how they make decisions and what compels them to takes action." Marc Ehrhardt, President, TEG, and a life-long resident of the area decided to drill down to get more details about residents of the Gulf South. This detailed research is so informative they can accurately guide current and new clients to successful outcomes and they also share it with area news organizations, elected officials and more. Current and new businesses come to TEG when they want to expand or launch new business because they know what it takes to get off to a GREAT start. Guess work is NOT an option. Listen to this episode to better understand how you can successfully benefit from audience data.
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Having problems pitching your story to the media? How can you develop solid relationships with members of the media? Ed Zitron, CEO of EZ-PR offers his observations and years of experience as guidance to improve in both areas.
Listen as he offers solid information you can use NOW to improve your success rate!!
Share this information with your colleagues!!
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Who knew? Changes in the "Influencer" landscape could well determine which influencer you decide to hire. Are you up to speed on the differences and benefits between "Nano," "Micro," and "Macro" influencers? If not, don't sign any checks until you hear these well-grounded predictions from Lauren McNutt, senior Director, Word-of Mouth Marketing at Empower Media Marketing in Cincinnati, OH. Variety may well have its benefits.
Lauren articulates why one influencer may be better suited for your client/product than another....and the potential impact on your checkbook.
This episode is well worth your 25 minute investment. Implementing some of this wisdom could very well add some luster to your star.
Public Relations Review Podcast now available on Amazon Alexa!!!
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Who knew? Changes in the "Influencer" landscape could well determine which influencer you decide to hire. Are you up to speed on the differences and benefits between "Nano," "Micro," and "Macro" influencers? If not, don't sign any checks until you hear these well-grounded predictions from Lauren McNutt, senior Director, Word-of Mouth Marketing at Empower Media Marketing in Cincinnati, OH. Variety may well have its benefits.
Lauren articulates why one influencer may be better suited for your client/product than another....and the potential impact on your checkbook.
This episode is well worth your 25 minute investment. Implementing some of this wisdom could very well add some luster to your star.
Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)
Misinformation is an unwanted and serious problem in today's world of communications.
Fear not. Helpful guidance is just a 25 minute listen away. Lauren Lawson-Zilai, Senior Director of Public Relations for Goodwill Industries International has has stood toe-to-toe with this beast and back them down with some serious strategies and tactics mitigate her organization's problem. She offers details on the platforms, services and other tactics she and her team used to back this beast down. Lauren's expertise is further validated with her service on the national PRSA's "Votes4Everyone" Committee to combat fake news and misinformation. If misinformation is a problem facing you...take serious notes and turn this problem around!
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The pandemic opened the door to massive opportunities to pitch video media tours. Are you up to speed on producing "successful" video media tours. How do you plan? What is a successful pitch? What advance preparation is needed? This and much more is available as you listen to Douglas Simon, D S Simon Media, provide guidance for successful virtual video media tours preparation and production. With years of experience Simon helps you avoid costly mistakes. In addition, you can download a FREE copy of his "25 Tips For Satellite Media Tour Success" using the link below.
Listen...Learn...Prosper!
Booklet Link: https://www.dssimon.com/satellite-media-tours/
We would appreciate your review. Thank you
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If you continue to repeat diversity outreach efforts the same way with little to no results perhaps its time to change. Jalana Torres outlines several methods to increase recruitment of people of color into public relations. Currently, 90% of public relations jobs are held by caucasians. African Americans hold 8.3%, Hispanics hold 5.7% and Asian American only have 2.6% of the jobs. With the complexion & population of America trending towards people of color so are the markets that will need to be penetrated--successfully. In addition to population increases comes the multimillion dollar increase in buying power. Diversity holds the answer to key to market penetration success as this trend continues upward.
Listen. Learn. Prosper!
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Are you prepared to successfully penetrate the U.S. Hispanic market? The $1.5 trillion Hispanic market is the largest ethnic market in the U.S...and growing. More than one of every six Americans is Hispanic. It is the second-fastest growing minority market in the U.S., rising by 212 percent, or $500 billion, since 2000. Anthony Veliz, president IZO (ee-zo) Marketing & Public Relations, provides listeners with his expert advice and understanding of the many nuances needed to be successful marketing to this population. What are the cultural variables you need to be aware of? Listen to our guest from Portland, Oregan to get information you can use....TODAY!!!
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Law enforcement around the nation have public relations programs. This podcast interviewed Flathead County Montana Undersheriff Wayne DuBois about their 4 1/2 day Public & Media Relations training session. Wayne outlines why this program is held, how it benefits his Montana County and the overall benefits to his community.
Listen to this very informative program which is useful for many other law enforcement agencies across the country.
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Public Relations in philanthropy is an intriguing topic. How does a public relations person develop a message for the variety of people and organizations capable making donations to worthy non-profit groups across the nation. Anita Ford Saunders, AFS Communications, Hartford, CT, provides guidance of how to approach potential givers. While it is not difficult it does require a tactful, focused message and delivery. Listen, learn and share!!
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Student members of the University of Nebraska/Omaha won a record 17 public relations awards at the 2020 Nebraska Public Relations Society of America's Paper Anvil Awards event. Three of the winning awards competed against professional firms. They also won the "Best of Show" award in the Student Division. Eleven of their awards received "Awards of Excellence." Listen to hear these students, and their instructor, explain their road to public relations success. Look out world, here they come!!
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The international pandemic has upset how PR people usually pitch the media. Listen to how pros Kristine Maloney and Cristal Steuer of TVP Communications successfully navigated the multiple hurtles caused by the pandemic. Hear about the numerous requirements reporters had to accept a pitch: early mornings, etc.
They also talk about identifying trends, national news, political events, science events as opportunities to pitch clients to the media.
Listen, take notes and make your media pitches stronger.
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Law enforcement around the nation have public relations programs. This podcast interviewed Flathead County Montana Undersheriff Wayne DuBois about their 4 1/2 day Public & Media Relations training session. Wayne outlines why this program is held, how it benefits his Montana County and the overall benefits to his community.
Listen to this very informative program which is useful for many other law enforcement agencies across the country.
Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)
Orla Clancy, founder & editor-in-chief provides an update on the status of her recently launched Strategic Magazine,an international digital publication for communications professionals around the globe. Her primary readers are in the United States, Ireland and the United Kingdom. The balance is spread among other nations worldwide. This magazine is visually compelling and offers solid information on a range of topics for communications professionals. Orla also continues to solicit pitches from public relations professionals on a range of topics and issues. The magazine can be found at: https://www.strategicmagazines.com/
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Listen as the communications director of the South Carolina Research Authority provides an overview of the strategies and tactics being used to raise the visibility of new technology in South Carolina and steps to keep the stakeholders informed of the benefits.
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Expecting an important media interview soon? PLEASE do NOT have that interview without some advanced training. Listen to this episode as Dierdre Dickerson, former NISSAN senior PR executive and television news reporter provides an overview of how to successfully manage and handle a media interview. How to prepare! How to take charge! How to respond to unexpected questions! Should I say "no comment?"
Having great interviews can work wonders for your career. A poor interview can certainly cause you problems! No need to be afraid of the media. Hear how to become sought after for interviews. As you advance in your career being able to successfully handle media interviews is expected...it's part of leadership. Get on board now. Listen and learn!!
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A public relations crisis can happen at anytime. Solid preparation is key to managing such a disaster. Listen to learn how the McDonald's corporation implemented its crisis communications plan to avoid what could have been a national embarrassment when their former CEO was released--with a $40 million package-- for having internal relationship with a staff member. But there was more. A "whistle blower" let it be known that there were far more lustful activities going on than initially thought. McDonald's had to approach the CEO a second time to recover their money and finally get this cleaned up. Hear the tactics used to resolve the matter and avoiding a messy public struggle. Having a strong pre & post crisis communications plan saved the day. This is an episode you should NOT miss.
Listen & Learn.
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A public relations crisis can happen at anytime. Solid preparation is key to managing such a disaster. Listen to learn how the McDonald's corporation implemented its crisis communications plan to avoid what could have been a national embarrassment when their former CEO was released--with a $40 million package-- for having internal relationship with a staff member. But there was more. A "whistle blower" let it be known that there were far more lustful activities going on than initially thought. McDonald's had to approach the CEO a second time to recover their money and finally get this cleaned up. Hear the tactics used to resolve the matter and avoiding a messy public struggle. Having a strong pre & post crisis communications plan saved the day. This is an episode you should NOT miss.
Listen & Learn.
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THE AUDIO FOR THIS PROGRAM IS BELOW OUR NORMAL STANDARDS BECAUSE IT WAS RECORDED VIA TELEPHONE CONFERENCE CALL.Being involved in managing media, events planning, meetings with senior officials, etc for a presidential campaign can do wonders for boosting public relations careers. You gain actual "hands-on" PR experience not offered in graduate school. You may often communicate with governors, mayors, other elected officials, university presidents and more. You learn how to multi-task with media, "roll outs," the importance of details for events planning in coordinations with advance teams and--perhaps--the Secret Service,, messaging and much more. Listen as three public relations professional describe their range of experiences and how it prepared them to quickly advance to senior public relations positions at the conclusion of the campaign.
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Zal Sthalsmith, CEO of ApexDrop, founded his marketing firm with a different approach. He wanted "truth" and 'trust" to be an essential "take away" for consumers following his influencers. ApexDrop influencers promote products they love. Hence, followers are impressed by the honesty and truthfulness of these influencers. True, mega influencers have boat loads of followers but do their followers experience the trust and truth radiating from the ApexDrop team. Listen to how Zak examined the influence marketing and found his niche using influencers with ample followers and talking about things they love AND building communities that last. Psst: they don't get paid for it. Listed as he articulates how he manages this situation.
ApexDrop is a thriving company in Erie, PA. Zak's success will inspire you to re-think your approach to projects.
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On-line reviews. Most of us read them. Some even write a few. How can a PR firm or any organization earn great reviews. Also important, how can organizations go about correcting a negative review. Even those that are particularly bad. Erik Bernstein, president of the renown Bernstein Crisis Management firm offers proven guidance and information on how to successfully manage both scenarios. Benefit from the wisdom of experienced professionals when it comes to managing on-line reviews. The good, the bad and the awful.
If you enjoy the program please leave a review.
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Justin Bannister, Associate Vice President at New Mexico State University, knew it was time for a change. He explains how his department made the successful transition from traditional media outreach to digital platforms. He talks enthusiastically about how he started with My Space years ago and now embraces Facebook, TicTok, Twitter, etc to present the university's multiple messages to its range of audiences. He further articulates the many benefits gained from using digital platforms. Listen now and benefit from Justin's experience.
If you enjoy the program leave a review. Our podcast website is: publicrelationsreviewpodcast.com
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Your organization--or you--experience a crisis on social media. What do you do to salvage your reputation? What corrective action do you take? How can you monitor mentions of your organization on-line? How could this have been prevented? Erik Bernstein, President of Bernstein Crisis Management, an international crisis prevention team answers these and other questions to help you "save your bacon." Are computer savvy millennials the right people to oversee social media crisis? Listen to how this nationally recognized firm helps others recover from assaults on reputations!!!
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Lonny Kocina, CEO of the Minnesota Media Relations Agency, launched his firm 30 years ago by only charging his clients for actual media interviews he secured. Now with a thriving firm he recently published "The CEO's Guide to Marketing" an Amazon 2017 best-seller and a 2018 Axiom Business Book Silver Award winner. Listen as Lonny presents the SIX most important actions to implement to become successful with your marketing campaigns.
You will be surprised how these basic steps will elevate your marketing productions.
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Digital marketing expert Jill Kurtz, Kurtz Digital Strategy, provides a generous amount of solid guidance to help you make your on-line content much easier for search engines to find. Keyword trends are not always needed. How you can give search engine users just what they are looking for. Search engines search for the same words the users input to locate the information. Knowing your audience will help you include those important words.
You will not be disappointed with this interview. Sit back. Take ample notes. Enjoy your success!!
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Like other organizations in America the nationally renown St.Jude Children's Research Hospital had to hit the brakes to decide how to best develop its communications plan to provide useful information to its audiences. Being a research hospital that caters children their team decided upon a coloring book. With this book kids could color the images while the parents read to them a story about how they were being protected by the St. Jude staff.
So successful was the coloring book locally that it received coverage in USA TODAY. That exposure was picked up by foreign news organizations. To ride this wave of exposure Marvin Stockwell, the St.Jude Director of Media Relations converted the book to a digital format AND had it translated into numerous foreign languages. Families around the world downloaded the book and benefited from the generosity. Listen to Marvin articulate this and more on his team's successful efforts.
Enjoy the Program? Leave a review!!! Thank you.
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Like other organizations in America the nationally renown St.Jude Children's Research Hospital had to hit the brakes to decide how to best develop its communications plan to provide useful information to its audiences. Being a research hospital that caters children their team decided upon a coloring book. With this book kids could color the images while the parents read to them a story about how they were being protected by the St. Jude staff.
So successful was the coloring book locally that it received coverage in USA TODAY. That exposure was picked up by foreign news organizations. To ride this wave of exposure Marvin Stockwell, the St.Jude Director of Media Relations converted the book to a digital format AND had it translated into numerous foreign languages. Families around the world downloaded the book and benefited from the generosity. Listen to Marvin articulate this and more on his team's successful efforts.
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With minority populations expected to be the majority by 2050 how can public relations & marketing firms effectively penetrate, message and market to these groups and be accepted without making embarrassing cultural mistakes. Representatives from the experienced Cultural Shift Team offer important tips and guidance on how to successfully engage minority and foreign born populations. Getting to know your audience is the most important first step. Listen to how this firm successfully engaged minority groups from Chinese to Haitians to Vietnamese and others.
If you enjoy the program, please leave a review!! Thank you.
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Whether we know it or not many of us have been exposed to FALSE information. False information comes I several forms: mis-information. Dis-information and Mal-information. Michael Cherenson, Exec VP of Success Communications Group, addresses the forms of misinformation, the threat it imposes, its impact on our society and other important False Information matters. What impact does it have? How can you detect FAKE, disinformation? Why is it harmful? Listen to this very insightful overview of FALSE information and its impact on our society.
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Gayle Falkenthal, Noted San Diego PR pro, offers expert guidance for producing an effective virtual press conference. She also cautions you to examine closely if you actually need to have one. Gayle takes you through the preparation needed to have a successful outcome, several platforms you can use and the need for speaker preparation/training.
If you enjoy the show, leave a review. Thank you!
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In our first Public Relations Review podcast international interview Orla Clancy, founder and editor of Strategic Communications magazine, gives listeners an understanding of why she launched this new magazine, the issues and the wide range of topics to be covered and the multiple PR audiences that can benefit from this publication. On the call from Ireland she also lets listeners how to download a free sample edition of the magazine. The official launch date is August 2020. It will be available in the U.S., Ireland and in the United Kingdom. She will review suggested story ideas. The direct download site information is given in the interview.
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Solo-or individual-public relations practitioners have a 12-year old national organization standing ready to offer the support needed by a one-person operation. "Solo PR Pro" provides the tools, education, advocacy and community resources to help communications consultants succeed and grow. Solo PR Pro president Karen Swim provides an overview of the many services available from this 7000+ member group with members across the nation. Solo practitioners the assistance you need is ready to help you.
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Josh Ritchie, co-founder of Column Five Media, outlines the important steps needed to include "Empathy" in your marketing programs. He says it is important to ENGAGE your audience, not sell to them to be successful. It's about helping your audience solve their problems.
NOTE: Josh was on "lock down" in Costa Mesa, CA and on his mobile phone--thus the static in this interview.
Public Relation Review info on YouTube: https://www.youtube.com/watch?v=nV71euL8Y-c
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Cathy Hackl is a globally recognized augmented reality, virtual reality and spatial computing thought leader. She’s been named one of the top 10 Tech Voices on Linkedin for two years in a row, the highest honor on the platform. Listen as she outlines how this technology is now and will continue to impact public relations in the future.She provides details of how this fascinating technology is serving organizations now and will continue to help the PR craft now and down the road. DO NOT get left behind. COMING: Once it is published she will return to discuss her book The Augmented Workforce: How AI, AR, and 5G Will Impact Every Dollar You Make. Call your colleagues. This is an episode they need to hear.**If you enjoy the program leave a review. Thank you.
Let your colleagues know about the Public Relations Review podcast.**https://www.youtube.com/watch?v=nV71euL8Y-c
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Dennis Lindahl, Dakota Strategic Communications, has a thriving public relations business in North Dakota. This scenario was set in motion because his wide range of advertising, legislative, sales and PR experience had him well prepared to successfully manage the diversity of services his clients required. With clients in unmanned aerial systems, technology camps, energy development, legislative agent, wind energy and much more Dennis could hit the ground running because of his range of experiences. Listen to his fascinating description of his background and how it prepared him to succeed. Add to his accomplishments--he also hosts a weekly morning show on KTGO radio.
An overview of this podcast at: https://www.youtube.com/watch?v=nV71euL8Y-c
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Two students from the Western Kentucky University public relations program discuss their experiences in class and their plans for a career in public relations. Host Peter Woolfolk also offered some guidance based on his 25+ years in public relations. If you appreciate the program please leave a good review.
For more about this podcast please see the YouTube video:
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With the continued growth of smartphones, smart speakers and new auto controls voice search technology is the fast growing wave of the future...and the future is here. Cyndi Masters, CEO of DBS Interactive in Louisville, KY provides listeners with insights on how fast this system is growing, its many uses and what the future holds for voice search and voice control. This is the episode you need to listen to NOW!!!
https://www.youtube.com/watch?v=nV71euL8Y-c
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Jason Parson, CEO of Parson + Associates, Kansas City, MO successfully made the transition from Army veteran to public relations executive. Listen as he describes his path from a combat situation to heading his own PR firm.
https://www.youtube.com/watch?v=nV71euL8Y-cMore about the podcast on YouTube.
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Listen to the inspiring story of Jason Parson, CEO of Parson + Associates of Kansas City, MO, as he describes his journey from Army veteran to building a now successful, minority-owned public relations firm. He explains how his military experience helped him overcome setbacks in his drive to succeed. Jason did not quit when things got tough. Listen to his story. Benefit from his experience. Share this story with your colleagues.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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Ever feel stressed or disengaged in your PR job. You are not alone. It is becoming a major problem with negative implications for PR firms and workers. Fear not! Dr. Doug Swanson, Cal State-Fullerton, offers specific solutions to help you overcome this office stress and disengagement. Listen...Learn..Share.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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"Measurement Queen" Katie Delahaye Paine offers some expert guidance to developing basic measurement systems for most PR projects. Nationally recognized for her work she offers Public Relations Review listeners exceptional tips. Listen..Learn..Share
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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The Public Relations Society of America's 2020 national chairman T. Garland Stansell provides an overview of the programs and steps they are taking/planning to enhance the value of the organization and its relevance to its many members. He also gives his insights into the impact of Artificial Intelligence on the public relations profession. Listen...Learn...Share!
Podcast video:https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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Six public relations professionals representing public school systems in Alabama, California, Colorado, Michigan, New York and Texas have a roundtable conference call discussion on the success and challenges on the many public relations issues they encounter. These professionals have no choice but to manage the range of demands they face frequently...and they outline how they solved their individual problems. Listen and learn from their experiences in this one hour podcast. Listen...Learn...Share!
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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"The Talent Squad" founder Kelly Glover has successfully booked hundreds of guests on podcasts covering a myriad of topics. Learn-the podcast guest strategy. Then learn how to pitch the podcast producer....and how to be a great guest...and much more!! After the interview is completed there is more to be done. Listen to find out what else is needed to get additional mileage from your podcast interview. A semester of learning what the professionals know..in just over 20 minutes. Listen...Learn...Share!
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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How does one explain the benefits of establishing a new PR program for the company? How do you show the senior staff the financial benefits of a successful in-house PR program? Lisa Slappy, Lewis-Price & Associate did just that. Listen to her strategies and tactics that led to establishing a successful in-house PR program that added to the company bottom line. Listen...Learn...Share!
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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PR executive Diane Eichler provides an overview of two NEW PR systems to allow practitioners to be more effective, effective and save valuable time.
"PR Loop" connects PR people in other cities and/or industries to help you get better information for your projects. "Story Match" connects PR pros and brands with journalists around the country that cover your issues. This system pre-identifies individual with interests in specific topic areas. Faster than the press release. You know in advance that this individual has an interest in your topic. Listen...:Learn...Share
Podcast Video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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Former New York City special investigation Matt Charles tells how he transition from hard-nosed investigator to PR pro. He offers an overview of how important a solid public relations program is to operating a successful police department and gaining, maintaining community support.
Listen...Learn...Share!
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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Georgi Bohrod, head of GBG & Associates in Dan Diego, CA outlines how she entered the timeshare industry and the many strategies she used to attract individuals to timeshare and vacation properties in the US and in Mexico. She also outlines the strategies she employed to counter the stories of people not able to sell their timeshare units. Listen...Learn...Share
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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Our senior citizens are active, engaged and many have disposable income. How can public relations be used to successfully engage them.
An expert on PR with citizens Courtney Malengo offers insight on programs and strategies that work. Listen...Learn...Share!!
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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The PR team at the Knoxville Airport Authority (Tenn) initially used the podcast as an internal communications tool. How things change. Listen to how the clever use of their podcast made history as the FIRST airport podcast. Then customers wanted to get more airport and flight information from it. Listen...Learn...Share !!--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message
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Temple University professor Gregg Feistman provides listeners with solid advice on protecting and --when needed--recovering your/your company's damaged reputation.
Feistman has 35 years of PR senior level experience. He was also inducted into the Philadelphia Public Relations Society's Hall of Fame.
Listen...Learn...Share !!
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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Sheri Singer--Singer Communications-- is well known for her effective message productivity. In this episode she details how to develop and test an effective message to deliver maximum impact on an audience. Poor messages can add to confusion. Sheri is respected for her skills in this area.
Gain the skills needed to help you produce the needed know-how to craft well received messages in your organization. Listen...learn..share.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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Recognized for her success in promoting restaurants, exceptional chefs, adult beverages or lifestyle activities PR pro Jamie Estes--Estes Public Relations--offers great guidance as to how to generate local and national visibility for your similar event. Whether it is a new restaurant opening, a chef revealing a great new dish or a new hotel opening Jamie gets it done. Listen...learn...share.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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Most PR pros have some experience in crisis communications. But that is AFTER the problem occurs. Why not help clients PREVENT the crisis to begin with. Noted crisis prevention expert Jonathan Bernstein offer proven techniques to help minimize crisis events. He is considered one of the top such experts firms need to "have on speed dial" in the event of a crisis. Listen...Learn...Share.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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What value does the APR accreditation have? Is it required to work in the public relations field? Gayle Falkenthal, APR, provides the insight needed to make a decision. In addition, what is the concern about "earned" media and "paid" media being difficult to separate. This program will help PR specialists understand the concern.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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What does it take to become on a public relations team? How do you interact with your colleagues? How do you gain their confidence?
All this and more are explained by Meagan Coughlin a new senior official in her organization. Listen...Learn...Share
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With years of public relations experience, when do you realize it may be time to move on to sharing your years of successful experience with those wanting to learn what it is really like to be in the PR profession? Teaching at the college level has brought satisfaction to numerous PR pros. How do you prepare to make the transition. Rick Clancy, a former SONY senior VP made the leap. Listen to how he made the transition....and now enjoys it.
Listen...Learn...Share
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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How can local governments build the public's trust? Experienced PR pro Mark Miller, Public Affairs Director in Baytown, TX, gives detailed information on how spokespeople can successfully gain public trust. Listen, learn & SHARE.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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What is the actual process required and used to identify, select and negotiate with hiring a celebrity to promote your brand. Celebrity Focus CEO Ric Bachrach offer his insights on how to make the partnership work for both parties involved. Celebrity Focus has connected 4000+ celebrities with famous brands since 1987. Listen and learn from a pro. Then share this podcast with your colleagues.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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An organizational issue can become a problem at any time. How can you minimize these potential problems? How can plan in advance to avoid problem issues? When problem issues arise what should you NOT do? Get top notch information from PR pro Tim O'Brien. His years of hands-on experience will place ahead when this problem surfaces in your organization.
Public Relations Review podcast will continues to provide information you can use in your daily public relations practice. Listen, Learn....and share.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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PR pro Lori Cory provides important information to organizations on how to have a successful and effective internal communications program. She provides guidance and cites her success at the Missouri Department of Commerce and Insurance with a combination of listening, positive responses and relationship building. Listen and get your in-house communications up-to-speed.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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New York PR pro Annie Scranton, a former TV producer and booker at major networks, offers solid guidance on how to have success in getting your client on TV or an article in the press. Annie has years of behind the scenes experience on what should be done to get TV producers to get your client a spot on local and national TV shows..or articles in newspapers. How should you prepare in advance?? What you should NOT do!! How to prepare your client for their TV appearance and much more. Annie's interview is a learning experience you will not soon forget. Get it NOW on the Public Relations Review podcast. And tell your PR Friends as well!!!
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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What do millennials look for in a public relations job. How can they search for the right company to interview with? And what are some concerns that PR staff with higher education staff? University Of Michigan Senior PR staffer Brittany Smith provides some answers.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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Jennifer McGinley, JLM Strategic Communications in Hunt Valley, Maryland, discuss how to develop successful public relations efforts for community outreach. Her experience has produced great results for her clients.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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How can organizations successfully reach a market of 8 million blind people in the US. Listen to this episode of experts that provide guidance to attract this market of consistent consumers.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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The president of the Nashville Convention & Visitors Corp. outlines the many activities, strategies they have used to successfully promote Nashville, TN. around the nation and the world. Recently, the NFL held its 3-day 2019 draft in Nashville. Visitors to the city topped 600,000 over the 3 days setting the attendance record for the NFL draft attendance. Using the many famous musicians in Music City to promote the town. Helping to fund the national TV show "Nashville" help give very positive visibility to Nashville. Using a variety of "Influencers" to promote Nashville as they travel the nation and the world. This 22 minute program is well worth your time.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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Digital marketing pro Lena Katz, with Variable Content in Miami, FL, provides very valuable guidance before your company decides to hire an influence marketer.
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PR Pro Michelle Garrett provides an overview of the use of artificial intelligence in public relations today.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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Currently, storytelling is the popular trend to get positive exposure. Michael Shmarak has a different idea: STORYCRAFTING. Is this a better way?
You be the judge. Then, can public relations and management consulting work in harmony. This, too, has strong possibilities for success.
Listen...Learn...Share!
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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Host Peter Woolfolk discusses some very important steps with Dr. Joshua Dorsey, California State University--Fullerton, CA- on that companies and organization should take to help determine whether and how to advertise with or otherwise brand with a sports team.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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Host Peter Woolfolk's guest Arminda Figueroa, Latin2Latin Marketing in Fort Lauderdale, FL, provide experienced guidance to effectively develop and produce projects that can be successful in the Hispanic marketplace. She outlines all the factors to be considered if a project/product aimed at Hispanics is to be successful.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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Host Peter Woolfolk interviews guest Logan Stewart, PR Director of OrthoCarolina on the types of successful PR projects and events they use to engage people in both North and South Carolina. Tips are provided on how to get more expose for events.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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Host Peter woolfolk interviews nonprofit PR expert Peter Panepento on internal matters they should consider before hiring a PR firm, then what to look for in a potential firm before selecting one.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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Host Peter Woolfolk discusses trends in public relations for 2019 with Nikkia Adolphe--Media Frenzy Global--and why these trends are important for PR professionals.
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This episode--our first--is a solo presentation to provide an overview of what it takes to have a presenter gain respect and acceptability.
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Hosts discusses the need to improve diversity in the public relations industry and the benefits received to clients and the agencies. Guest is Tracey Mendelshon, President, Black Public Relations Society--New York.
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