Your Customer Creation Equation: Recent Episodes
Your Customer Creation Equation
No matter what kind of conversion you’re trying to get – a sale, a lead, a download, or something else – there’s no question that you can always be making improvements that will increase the amount of conversions you’re receiving. When it comes to attracting potential students to a college or university, there’s no question … Continue reading "Find Out How to Raise Conversions for Your College or University"
Jacob Hagberg presented at the Ungagged Conference on the ways our websites are confounding Google and other search engines. You’ll be surprised at the simple ways to fix these issues. Here are my instagraph notes from his presentation “Stupid SEO Mistakes You Didn’t Even Know You Were Making.” [sitepromo] [signature]
Lead Generation, Segmentation, and Conversion make up 3 key elements of a thriving and growing business. But are you familiar enough with these terms and how they work together in your marketing strategy to see significant results? Let’s take a quick review, shall we? The Blue Line of Conversion Get your visitors above the Blue … Continue reading "Conversion Quiz: How Confident Are You In Your Conversion Knowledge?"
I was privileged to be invited to speak at the inaugural gathering of the Call to Action Conference hosted by the fine folks at Unbounce. I may be speaking in a city near you. Details MarketingProfs B2B Forum BostonOct 8-10 Hero Conversion Summit IndianapolisOct 13-15 Ascend Summit PhiladelphiaOct 22-24 Ungagged Conference Las VegasNov 15-17 Conversion … Continue reading "Call to Action Conference Scrapbook"
Roger Dooley covers some of the most fascinating and mysterious topics in the world of communication in his book, blog and podcast. Last month, Roger and I talked about some of the ways that human psychology confounds our best intentions and derails common sense. We recorded it for the Brainfluence Podcast and you’ll enjoy this engaging … Continue reading "Brainfluence Interviews The Conversion Scientist"
Brian Massey and Joel Harvey spill the beans on the trick they use to get visitors to pick up the phone and call. Most businesses value phone calls at five, seven or ten times the value of online form fills. It’s sometimes hard to get form leads to respond after they leave the site. Talented phone … Continue reading "How the Conversion Scientists Enticed Clients to Call with One Simple Change"
One of the things I love most about my work is getting out and teaching conversion optimization in person. I take it seriously. I appear in full lab coat regalia mixing entertainment and education in equal doses. I’ve got a busy fall and may be coming to your town. This fall, even Google is going … Continue reading "Brian Massey Coming to Your Town"
When you start asking good questions about your statistical significance as a marketer, you’ve got a winning combination that will begin to lead you to meaningful results. So, what are a couple of good questions that you can use to help you become statistically significant as a digital marketer? Question 1: Are the results I’m … Continue reading "How to be a Statistically Significant Marketer [Audio]"
After your company has spent marketing dollars to drive inbound calls to your doorstep, the worst thing that can happen is to have your sales team deal with those leads ineffectively. It’s like fumbling the ball on the 5-yard line, and it equates to dollars down the toilet. It would take a nauseating number of … Continue reading "Are You Missing Massive Opportunities with Inbound Calls?"
It’s a webinar in 140 character headlines. It’s a speech given in silent sound bites. It’s short attention span theater. And you’re going to learn a lot. We call it a Twitter Chat. Since we have only 140 characters, I would call it a Chitter or Chitt or a Twittat or TwiCh. I’m sure there … Continue reading "How to Throw a Great Twitter Chat"