Daily Show Up: Recent Episodes
Darin Persinger
For solo real estate agents, mortgage lenders looking to increase real estate sales and productivity. Giving you the real estate marketing tips, real estate lead generation ideas, time management hacks to thrive as a real estate team of one. Real estate coach, Darin Persinger shares ideas on getting more referrals, using video marketing, content marketing, lead conversion and lead generation tips.
Boredom and phones fuel endless scrolling and doom-scrolling. Addiction to our phones is largely driven by boredom, instinct, and habit. This passive activity, masked as actual activity robs us of our time and focus. Today, I'll share three tips to help you break free from this cycle: carrying a pocket notebook, like Field Notes, Moleskine or Leuchthturm, switching to a dumb phone, using an app like Blank Spaces and using what I call The Pocket Switch.
These strategies aim to create friction in our phone use, promoting intentionality and mindfulness.
Why and HOW Pocket Notebooks Can Save Your Mind. Have you ever felt like your phone or social media takes up too much of your time? This video is about using a pocket journal to find a better way to keep track of your thoughts and to-dos without getting distracted by your smartphone or doom scrolling on social media. This video is going to show you how small notebooks that fit in your pocket can make a big difference in your life.
Leather Journal Cover Wallet Pocket Notebook: https://amzn.to/3Vr2f2I
How swapping digital note apps for a small paper pocket notebooks, like Moleskine or Field Notes, Leuchthturm can help you focus better and feel more organized. You'll learn simple tips on using these notebooks to jot down your ideas, plans, and what you need to remember—without distractions from your phone.
Find out why writing by hand in a notebook, instead of typing on your phone, can help you think more clearly and remember better. We'll compare writing on paper to typing on screens and look at whether journal brands matter.
This video isn't just about writing stuff down. It's about taking back control of your attention, your time and finding calm in a busy digital world. By the end, you'll see "How This Pocket Notebook Changed My Life" and how it might change yours too. Let's get ready to put down the phone, pick up a notebook, and start a new chapter toward being more mindful and organized.
Is mindset everything, or is it just hype?
Diving into the world of personal and professional development, this video challenges the widely accepted notion that mindset is the end-all and be-all for achieving success in business. While the importance of having a positive outlook cannot be entirely dismissed, we're taking a critical look at the "Cult of Mindset" that promises miraculous solutions to every professional hurdle. From the misplaced attribution of success to mindset during prosperous times to the abandonment of this concept when faced with adversity, we explore the nuanced reality of how mindset plays into our professional lives.
In an era where quick fixes and magic pills are eagerly sought after, we delve into why mindset alone can't shoulder the responsibility for success or failure. Through real-world observations and evidence, this video highlights the pitfalls of overreliance on mindset, pointing out the essential role of actionable strategies, market conditions, and sometimes, a bit of luck. We aim to debunk myths and offer a grounded perspective on what truly drives success in business and life.
Join us as we argue for a balanced approach that values mindset as the foundation but not the entire structure of business success. It's about integrating the right attitude with effective strategies and actionable tactics. This video is for anyone looking to build a sustainable and thriving business or career, emphasizing that while mindset is a great starting point, it's the combination of hard work, strategy, and execution that will ultimately carry you across the finish line.
Alternative Titles:
Beyond the Hype: Unraveling the Mindset Mantra in Business
The Truth About Mindset: Not the Magic Pill for Success
Mindset Misconceptions: Finding Balance Between Belief and Action
In today's digital era, it's easy to get caught up in the chase for influencer status or creator fame. But what if there's a more fulfilling path? This video explores the pivotal shift from striving to be the next big influencer or content creator to embracing your true role as an adviser. With expertise, experience, and wisdom under your belt, you possess a unique value far beyond what any algorithm can measure.
Falling prey to the algorithm's whims can lead you down a path that doesn't align with who you are or where you want to be. It can transform you into someone you barely recognize, focusing on content that doesn't resonate with your true self. This journey is about more than just generating views, getting subscribers or getting monetized on YouTube; it's about making a real impact by sharing your knowledge and expertise.
Let's redefine success in content marketing. It's not about viral hits or being contrarian for the sake of engagement. It's about being the trusted adviser your audience seeks. True influence comes from providing value, not chasing views. This video will guide you through the process of making that shift, ensuring your content aligns with your identity as an adviser and expert.
Remember, once you've sold out for that viral hit, there's no turning back. Your integrity and trustworthiness as an adviser are invaluable. Focus on being true to yourself and your expertise, and the right audience will follow. Forget chasing the algorithm; let's talk about building a legacy of trust and value through your content.
Struggling with time management is a common challenge for those who are self-employed. Without the built-in structure and accountability that comes with traditional employment, it's all too easy to fall prey to procrastination and distractions. In this video, I delve into the most common time management traps that self-employed individuals face and provide practical strategies to sidestep these pitfalls effectively.
Key Takeaways:
Set realistic deadlines and focus on essential tasks.
Practice saying no to prevent overcommitment.
Single-task to enhance focus and productivity.
Limit distractions with scheduled breaks and technology tools.
Want more time management tips? Check out @aliabdaal and his video on 10 time management tips https://www.youtube.com/watch?v=iONDebHX9qk
You will discover that success often feels just out of reach, not due to a lack of effort, but because of the mental roadblocks quietly undermining our paths. Darin exposes the hidden enemies of success: self-doubt, fear of success, the comparison trap, imposter syndrome, and the lure of the comfort zone. These internal barriers, whispering limiting beliefs, hold us back from taking the meaningful action needed to achieve our goals.
You will see how shining a light on these obstacles demonstrates their diminished power once identified. By recognizing and confronting these mental blocks, you clear the path to achievement. This journey isn't just about external efforts; Darin emphasizes that the true battleground for success lies within our mindset. However, while mindset is crucial, it's not the sole solution. Success demands a balanced approach, incorporating both mindset development and practical actions like skill enhancement and strategic planning.
Darin shares practical strategies to dismantle these barriers, empowering you to move forward with confidence. You'll learn how to overcome self-sabotage, embrace your unique journey, and build a foundation for lasting success. It's time to remove the mental roadblocks and unlock the success you truly deserve.
In the hustle and bustle of entrepreneurship, the importance of rest and recovery often goes unnoticed. As solo entrepreneurs, independent contractors, or one-person businesses, the question arises: How much rest is really necessary? Is the relentless grind, the 24/7 hustle truly beneficial, or is it a fast track to burnout?
Today, I dive into the essential yet frequently overlooked aspect of physical recovery, sparked by a personal anecdote. Despite my regular engagement in ARX workouts, a recent session highlighted a stark lack of recovery, underscoring the dire need for adequate rest not only physically but in all areas of our lives and businesses.
This reflection led me to explore rest and recovery from a broader perspective, distinguishing it from mere relaxation. Modern tendencies to equate relaxation with rest often result in a false sense of recovery, whether it's unwinding with a drink, scrolling through phones, or binge-watching shows. True rest and recovery go beyond relaxation, aiming for a rejuvenation that relaxation alone cannot offer.
Turning to ancient wisdom for insights, I revisited the biblical principles of the Sabbath and Jesus' practices of withdrawing for prayer and rest. These teachings emphasize the importance of setting aside time for genuine rest and recovery, not just as a spiritual practice but as a vital component of sustainable productivity and well-being.
In entrepreneurship, integrating rest and recovery into our schedules is not just beneficial; it's necessary for longevity and success. This video serves as a reminder and a call to action: to plan and prioritize rest as diligently as we do our work. By doing so, we not only enhance our personal and professional lives but also align ourselves with a time-tested principle of balance and renewal.
Simplify Your Marketing with the 15:51 Method: A Simple Yet Powerful Strategy for Solopreneurs and Small Businesses
Struggling to keep up with content marketing and feeling overwhelmed by the constant need for content creation and editing? You're not alone. The secret to marketing success isn't about having a large team like @garyvee or outsourcing to agencies like @AlexHormozi It's about finding a strategy that works for YOU, especially if you're a small business owner, solopreneur, or real estate professional feeling stuck in the marketing maze.
The 15:51 method: a straightforward yet highly effective approach designed to increase your revenue and reach without adding more to your plate. This method simplifies content creation, focusing on productivity and amplifying your marketing reach, all while managing a busy life and commitments.
As a solo entrepreneur, time management and productivity are crucial for success. In this video, I share my top tips and strategies for effectively managing time and increasing productivity as a one person business. Learn how to schedule tasks, set and achieve goals, and thrive as self-employed!
Minimalist Productivity could be the right approach to productivity and time management.
Instead of being focused on just getting more done and doing more... what if you took a different approach. A minimalist productivity approach.
Learn how to make these 5 simple adjustments to get ahead of 95% of your competition. Small changes can make a big impact on your success - don't miss out on these important tips! Watch now to get ahead of the competition and achieve your goals.
This is a video about 5 Adjustments To Get Ahead Of 95% Of Your Competition.
Are you struggling with goal setting and business planning for your one-person business?
In this video, I reveal the mistakes that most solopreneurs, real estate professionals, local businesses and coaches/advisors make with the yearly business planning and setting goals.
You'll get the 5 Keys to the best and fastest way to achieve success.
In this episode of Daily Show Up, Darin explores the crucial difference between lead indicators and lag indicators in the context of an ever-shifting market. In an unpredictable world, understanding these metrics can make the difference between surviving and thriving.
Lead Indicators vs. Lag Indicators: Understanding the Basics
• Lag Indicators: These are the metrics we're most familiar with, such as profits, sales, and staff turnover. They're called "lag" indicators because they reflect past actions and outcomes.
• Lead Indicators: Unlike lag indicators, lead indicators focus on activities that influence future outcomes, like client engagement and pipeline activity. They offer real-time feedback, akin to a speedometer measuring your driving actions.
The Significance of Lead Indicators in Uncertain Economic Conditions
• Early Warning Signs: Lead indicators act as early warning signs in times of recession or market shifts. They allow you to identify and address issues before they impact your bottom line.
• Adaptive Strategy: Navigating bad market conditions isn't about mere survival; it's about adaptation and thriving. Lead indicators empower you to pivot faster, revamp approaches, and reduce risk.
• Resource Optimization: By tracking lead indicators, you can allocate your resources wisely. Invest more in channels or strategies that show higher customer engagement and quicker lead-to-sales conversions.
The Bottom Line: Don't Drive with a Rear-View Mirror
• Anticipate, Don't React: Focusing solely on lag indicators in a recession or market shift is like driving while looking in a rear-view mirror. You'll see what's behind you, but not the obstacles ahead. Start anticipating market changes by paying attention to lead indicators.
In this episode of Daily Show Up, Darin discusses the overlooked challenge of boredom faced by solo entrepreneurs, small business owners, coaches, and advisors. Darin explores the importance of having a stable business while seeking excitement in your personal life.
The Other Side of Burnout: Boredom
• Boredom vs. Burnout: Many entrepreneurs find themselves dealing with boredom more than burnout. It's not just about the grind; it's about the monotony of success.
• Stuck at a Certain Level: Entrepreneurs might grow weary of being stuck at a specific income level or struggling to make ends meet, leading to boredom.
• Bored of Success: Surprisingly, some successful business owners become bored with their thriving businesses, and we'll discuss why this happens.
Seeking Excitement in Business
• Trying New Strategies: Bored entrepreneurs often seek excitement by experimenting with new business strategies or side projects.
• Turning Passion into Profit: Some entrepreneurs want to turn their passions into revenue-generating ventures because they find their primary business uninspiring.
• The Quest for Excitement: Understand why it's natural to seek excitement in business, but it might not always be the best solution.
Balancing Boring Business and Exciting Life
• The Value of a Boring Business: A stable and predictable business can be a significant asset, providing financial security and peace of mind.
• The Personal Connection: Recognize that business boredom may stem from personal life dissatisfaction and work towards an exciting personal life while maintaining a stable business.
• The Ultimate Goal: Strive for an exciting life alongside a boring business, allowing your business to support your adventurous lifestyle.
Welcome to Daily Show Up, where Darin explores business and personal development. Today, Darin discusses the transition from nervousness to excitement, a concept relevant to both entrepreneurship and a child's first day at a new school.
Nervousness and Excitement: A Universal Cycle
• Like an eight-year-old starting school, we often experience nervousness when embarking on new business ventures or investments.
• Nervousness is a natural reaction to uncertainty and the fear of the unknown.
• Just as a child's first day can transform into excitement, our business projects can also transition from anxiety to enthusiasm.
Paralysis by Analysis: The Pitfall of Nervousness
• Many self-employed individuals hesitate to take action due to fear and anxiety.
• Overthinking and analyzing potential outcomes can lead to inaction.
• Procrastination can keep us in a perpetual state of nervousness, preventing us from experiencing the excitement of implementing our ideas.
Taking the Leap: From Nervous to Excited
• To overcome nervousness, we must recognize it as a part of the journey.
• Start by setting small, achievable goals to build confidence.
• Seek guidance and mentorship to navigate the unknown, just like a child relies on teachers and peers for support.
• By taking action and embracing new opportunities, we can shift from a state of apprehension to one of excitement in our business endeavors.
In this episode of Daily Show Up, Darin delves into the art of giving feedback. Learn the importance of timing and approach when providing feedback, and how it can make a significant impact on skill development and motivation. Whether you're a beginner, intermediate, or on the path to mastery, discover the key principles for effective feedback.
Timing Matters: Positive Feedback for Beginners and Intermediates
• Foster a Fun Learning Environment: Like a child learning to play soccer, beginners and intermediates benefit most from positive feedback. Create an enjoyable experience that encourages enthusiasm and participation.
• Building Confidence: By emphasizing the positive aspects of one's efforts, individuals can build their confidence, leading to increased motivation and a desire to improve.
• Setting the Stage for Growth: Positive reinforcement paves the way for future critical feedback. As skills develop and interest grows, individuals become more receptive to constructive criticism.
Balancing Act: Critical Feedback for Mastery
• Matching Feedback to Skill Level: Recognize that critical feedback is best suited for those who have reached a certain level of proficiency. Avoid overwhelming beginners with too much critique too soon.
• Readiness for Evaluation: It's crucial to assess if someone is prepared for critical feedback. Rushing into critiques before a foundation is built can hinder progress and motivation.
• Progression Over Time: Gradually introduce critical feedback as individuals advance in their skills. Start with a focus on basics and gradually delve deeper into more complex aspects.
The Power of Patience and Positive Reinforcement
• Building Consistency: For skill-building and habit formation, consistency is key. Encourage the establishment of a solid foundation before diving into analytics and optimization.
• Recognizing Milestones: Celebrate small victories and accomplishments. Positive feedback reinforces the idea that hard work and effort are valuable and appreciated.
• Transitioning to Mastery: As individuals become more proficient, their hunger for critical feedback will naturally grow. This transition is a sign of their commitment to improvement.
In today's Daily Show Up, Darin explores the parallels between fitness and business, uncovering how we often fall for inflated success stories. Let's decode this phenomenon and learn how to avoid being deceived by the pump or the edit.
1. The Pump Effect: What It Means in Fitness and Business
• Just like muscles look bigger after a workout due to increased blood flow, businesses can appear more successful temporarily.
• Fitness influencers use the pump to their advantage by posting photos after a workout when they look their best.
• In business, we see the equivalent when coaches and influencers showcase their peak moments, making their success seem constant.
2. Unmasking the Editing Tricks
• Some fitness photographers are exposing the editing tactics used by influencers, highlighting waist cinching and background manipulation.
• In the business world, the editing happens in the form of inflated numbers, selectively chosen statistics, and misleading comparisons.
• It's important to look behind the scenes and question what's real when someone boasts about their achievements.
In today's episode of Daily Show Up, Darin explores a thought-provoking concept shared by the former governor of Arkansas, Mike Huckabee. He poses a simple yet profound question: Are you a thermostat or a thermometer?
Thermometer vs. Thermostat:
• Thermometer Role: Mike Huckabee explains that being a thermometer means reflecting prevailing opinions and attitudes, going with the flow, and adapting to the current environment.
• Thermostat Role: A thermostat sets the temperature, influencing and leading others towards a vision, regardless of external pressures.
Applying the Concept:
• Leadership and Vision: In leadership, being a thermostat is crucial. True leaders set the course, articulate a vision, and inspire others to follow. They don't simply react to circumstances but proactively shape them.
• Marketing and Messaging: When it comes to marketing and messaging, consider whether you're just following trends or setting them. Being a thermostat means crafting a unique message that resonates with your audience and sets you apart from the competition.
• Feedback and Adjustment: While thermostats set the temperature, they also monitor it and make adjustments as needed. It's essential to periodically "take the temperature" of your audience and adapt your approach to stay aligned with their needs and expectations.
In today's Daily Show Up, Darin explores key sales fundamentals that are often overlooked but can greatly impact your success, regardless of your experience level.
The Two Essential Elements for Effective Sales:
1. Knowing Your Destination and Your Starting Point:
• To succeed in sales, it's vital to know your goals and what you want to achieve with your product or service. This clarity of purpose is the first step towards success.
• Knowing your starting point is as crucial as knowing your goals. Understand where you are in your sales journey and identify the challenges you're facing. This awareness enables you to navigate a path towards your goals efficiently.
2. Assisting Others in Identifying Their Goals and Current Position:
• Sales is more than just selling; it's about solving customer problems. To achieve this, assist customers in identifying their goals and challenges.
• As a salesperson, help customers identify their goals and challenges. By understanding their desired destination and current position, you can customize your pitch to meet their specific needs.
Why These Elements Are Often Overlooked:
• Without a clear vision, many people struggle with these fundamentals. They wander through life without direction, like someone lost in a mall without a directory.
• The most valuable assistance you can provide to others is helping them clarify their objectives. By doing so, you make it easier for them to make decisions and move forward.
• However, it's challenging to help others if you haven't figured out these elements for yourself. Therefore, before you can effectively assist others, spend time introspecting:
• Where do you want to go in your career or life?
• What problems are you trying to solve?
• What kind of lifestyle do you envision for yourself?
• Once you're clear about your own goals and starting point, you can better guide others in their journey.
Welcome to Daily Show Up! Today, Darin explores how lead generation is evolving in the digital age. Are old-school marketing tactics effective in new technologies?
1. The Pitfall of Old Ideas in New Tech:
In the fast-paced digital landscape, trying to fit analog methods into a digital framework often falls short. Here's why:
• Digital Consumption Differs:Consumer behaviors have changed in the digital era, and if your marketing strategies don't adapt to these changes, they may not produce the desired results.
• Comparing Apples to Oranges: Recognizing the distinctions between digital and analog tools, such as banner ads versus newspaper ads, online direct response ads versus print counterparts, and YouTube videos versus digital infomercials, is essential for achieving success.
• Analog Still Has Its Place: To succeed in both the digital and analog realms, it is important to embrace the rules of each, as there is still a role for analog lead generation alongside digital strategies.
2. The New Rules of Digital Marketing:
Just as arriving on a new planet with unfamiliar rules, the digital world has its own set of rules that should be followed for success. Here's why you should play by them:
• Analog vs. Digital Worlds: Analog and digital marketing are distinct worlds with unique rules and strategies; trying to transplant old-school marketing into the digital realm can lead to overwhelming challenges.
• Influencer vs. Advisor Marketing: If you're transitioning from analog to digital or primarily practicing digital marketing, there's a critical shift from being an influencer marketer to becoming an advisory marketer. The key difference is in your approach:
• Influencer Approach: Focusing on pumping out content to inform others.
• Advisory Approach: Striving to be an approachable resource and advisor to your audience.
In this episode of Daily Show Up, Darin discusses what to do when you don't meet your goals. He emphasizes the importance of forecasting and adjusting your plans, just like a weather forecast.
1. The Pitfalls of Rigid Goal Setting
• Ambitious Goals vs. Realistic Forecasting: Goals are essential for long-term direction, but forecasting is about what you need to do in the short term. We often set overly ambitious goals, leaving us feeling discouraged when we can't meet them.
• The Weather Report Analogy: Imagine if your weather app was constantly wrong. Similarly, setting unrealistic goals can lead to frustration and a lack of trust in your own planning.
2. Triggers and Activities for Success
• Yard Maintenance Metaphor: Consider your activities as triggers for action. For example, mowing your lawn when it reaches a certain height or when it makes sense for the grass's health. Apply this concept to your goals and adapt your strategy based on the situation.
• The Importance of Adaptability: Success often comes from being adaptable. If you have a busy week with existing commitments, it might not make sense to overload yourself with additional tasks. Adjust your forecast based on your current circumstances.
• Maintaining Momentum: Sometimes, doing the bare minimum to keep the momentum going is enough. Recognize when this is the case and focus on quality rather than quantity.
In today’s episode of Daily Show Up, Darin shares practical tips for success in different areas of life, using a landscaping analogy that applies to business and personal endeavors.
1. The Yard Project and the Weedy Dilemma:
Starting with the right foundation and approach can make a big difference in achieving long-term success.
2. The Principle of "Buy Nice or Buy Twice":
"Buy nice or buy twice" means investing upfront for quality and longevity. This applies to setting the right groundwork in various aspects of life and business. Taking shortcuts often leads to more challenges and expenses later on.
3. Shortcuts vs. Sustainable Success:
Cutting corners or taking shortcuts may seem tempting, but it leads to subpar outcomes and extra expenses.
Key Takeaways:
• Start Strong, Finish Strong:
Just as the yard project could have been transformed with proper preparation, so can other aspects of life. Taking the time to lay the groundwork ensures a solid foundation for lasting success.
• Invest Wisely for Future Savings:
Embracing the "buy nice or buy twice" mindset means being willing to invest more upfront to avoid repeated expenses and challenges later on. It's a strategy that pays off in the long run.
• Patience and Persistence for Long-Term Results:
The allure of shortcuts may seem appealing, but sustainable success requires patience and a willingness to put in the effort now for greater rewards in the future.
Welcome to another episode of Daily Show Up. In this episode, Darin dives into the essential habits that can lead to success in today's dynamic landscape. He’ll explore the three key factors that can make or break your journey: Action, Focus, and Consistency.
In the current economic climate, it's no longer enough to rely on past strategies. The market demands a new mindset and approach.
1. Action: Taking the Initiative
• Hesitation and complacency are no longer options. To stay relevant, you need to take decisive steps and avoid being left behind.
2. Focus: Laser-Like Precision
• Focus is the lifeline in today's market and economy. It's not just important; it's critical for achieving your goals.
3. Consistency: Building on Steady Foundations
• The market rewards those who remain consistent in their actions, strategies, and follow-ups. Building your foundation on consistency is essential.
Welcome back to another episode of Daily Show Up. Today, Darin dives into a powerful concept that often gets overlooked—how success, improvement, and even discomfort are all interconnected and play a crucial role in achieving our goals.
1. Success and Winning: The Momentum Builders
• Success and winning might seem obvious in their appeal, but they're often underestimated.
• Remember the feeling of a triumph and how it fuels your desire to continue.
2. Improvement: The Key to Sustained Momentum
• Improvement is a hidden gem that sparks a positive cycle.
• Progressing, even in small steps, provides a sense of accomplishment and excitement.
3. Embracing Discomfort: The Path to Growth
• Effort is the driving force behind improvement and, subsequently, success.
• Discomfort accompanies effort, but it's a sign that you're on the right track.
• Overcoming discomfort fosters resilience, making you better prepared for challenges.
Key Takeaways:
• Success and winning bring a satisfying feeling of accomplishment that drives us forward.
• Improvement, achieved through consistent effort, amplifies our success and keeps us motivated.
• Discomfort, though uncomfortable, is a necessary stepping stone to growth and ultimate achievement.
In today's episode of Daily Show Up, Darin explores content marketing, sharing valuable insights to help you create content that resonates with your audience, whether you're an industry expert or a newbie finding your voice.
1. Balancing Expertise and Simplicity:
• If you're a pro in your industry, you might be sharing content that's too complex for your audience.
• Simplifying your message is crucial – consider your audience's familiarity with the subject matter.
• Avoid speaking over your audience's heads and find ways to present even advanced concepts in an understandable manner.
2. Authority vs. Relatability for Beginners:
• Newcomers might connect with their audience's challenges but lack the authority of experienced professionals.
• Focus on building credibility while also embracing your relatability to engage effectively.
• Share your learning journey, challenges, and growth to connect authentically with your audience.
3. Analyzing and Adjusting Your Strategy:
• Rather than tossing content at random, analyze what's working through your analytics.
• Double down on successful content to increase engagement and audience connection.
• Use surveys or assessments like the ARC survey to understand your audience's challenges and preferred information sources.
Navigating the Current Landscape
This episode encourages listeners to take a pragmatic approach to the changing landscape, focusing on a balanced perspective that doesn't solely hinge on exceptional success stories but rather on sustainable growth and well-rounded achievements.
1. Influencers' Perspective vs. Reality: The podcast delves into the concept that industry leaders might not immediately sense market shifts due to their reliance on data. This raises questions about the effectiveness of their advice in swiftly evolving scenarios.
2. The Thriving Paradigm: Listeners are reminded that surviving during tough times can actually constitute thriving. Rather than fixating on comparisons with others or past achievements, the emphasis is on embracing the current reality and making progress within it.
3. Success Beyond the Exception: The episode touches on the idea that one can attain significant success without having to chase the superhuman achievements of the ultra-elite. Finding balance between professional growth, personal life, and other priorities is highlighted as a valuable approach.
4. Reality-Based Decision Making: A crucial point is made about the importance of honest introspection during changing markets. Listeners are encouraged to reflect on their goals, make realistic plans, and understand that these times may not be suited for massive leaps but rather for steady and sustainable progress.
In today’s episode of Daily Show Up, Darin delves into the world of content marketing 101 - blogging. Discover how to craft website content that converts, as he unveils the Cascade Method, a strategy that's been generating impressive leads for us.
1. Link Worthy Content: Appealing to Industry Experts
• Craft articles aimed at industry experts and content creators.
• Focus on topics that resonate with these experts, encouraging them to link to your content.
• Secure valuable backlinks that bolster your online authority and SEO ranking.
2. Answer Articles: Catering to Your Audience's Questions
• Identify frequently asked questions in your niche using Google's "People Also Ask" feature.
• Write content that provides concise, detailed answers to these questions.
• Aim for articles of around 700 to 1000 words, delivering valuable insights to your target audience.
3. Guide Articles: Deep-Dive Resources for Comprehensive Knowledge
• Select topics that can be explored in-depth, offering comprehensive insights.
• Create guide articles that serve as definitive resources on specific subjects.
• Aim for articles ranging from 1500 to 3000 words, ensuring a thorough exploration of the topic.
4. SEO Insights: Distinguishing Effective Strategies
• Beware of misinformation in the world of SEO and content marketing.
• The Cascade Method emphasizes industry expert engagement and strategic link-building.
• Focus on strategies that work for your specific audience, rather than adopting a one-size-fits-all approach.
5. Long-Term Strategy: Patience and Persistence in Content Marketing
• Understand that the Cascade Method is a long-term strategy with impactful results.
• Leverage immediate opportunities for injecting funds into your business, while also building a content marketing foundation.
In today’s episode of Daily Show Up, Darin dives into an intriguing concept known as the Lindy Effect. Have you ever wondered why some things withstand the test of time while others fade away quickly?
1. Understanding the Lindy Effect and Its Significance for Business
The Lindy Effect is a fascinating principle that can profoundly impact your business choices. In simple terms, the Lindy Effect suggests that the future lifespan of non-perishable things, like technology and ideas, is directly tied to their current age. The longer something has been around and proven its worth, the longer its overall life expectancy. Think of it as a way to gauge the durability of concepts and strategies.
2. Prioritizing Tried and True Strategies in Business
With the Lindy Effect in mind, it's essential to recognize the value of proven strategies in the business world. It's tempting to chase after the latest trends and fads, hoping they'll bring instant success. However, history shows us that these novelties often have shorter lifespans. Instead, the tried and true methods – those that have stood the test of time – should be your main focus. Allocating your resources wisely by investing in established strategies can provide stability and sustainability.
3. Balancing Innovation and the Lindy Effect
Innovation is crucial for any business's growth, but it's important to strike a balance between innovation and the principles of the Lindy Effect. While experimenting with new trends can lead to breakthroughs, the core of your efforts should be built on the foundations that have proven successful over time. By combining innovation with tried and true strategies, you create a strong framework that can withstand industry fluctuations and changes.
Welcome to another episode of Daily Show Up! Are you feeling stuck or unsure about why your efforts aren't producing the results you desire? In this episode, Darin dives into a thought-provoking concept: the difference between "what" and "how."
1. The Difference Between "What" and "How": Understanding the distinction between knowing "what" you want to achieve and understanding "how" to accomplish it is crucial for progress. This concept is explored through the example of Jesse's book-making process.
2. Avoiding Stagnation: Often, people get stuck because they focus solely on the "what" without delving into the "how." This can lead to frustration and a lack of meaningful progress. Learning the "how" empowers you to take action and make your goals a reality.
3. Navigating Online Guidance: When seeking advice from marketers, coaches, or gurus, it's important to differentiate between those who offer superficial "what to do" instructions and those who provide genuine "how to do it" guidance. Discerning between the two can save you time, money, and frustration.
In today's episode of Daily Show Up, Darin dives into a crucial trait that can make all the difference in your journey – adaptability. From adjusting to market changes to handling unexpected curveballs, being adaptable is not just a key to success, but also a pathway to peace of mind.
Embracing Adaptability for Success and Peace:
In a world full of uncertainties, being adaptable is like having a secret weapon in your arsenal. It's the ability to roll with the punches, make the most of unexpected situations, and find a sense of peace even when things don't go as planned. It's not about avoiding challenges, but about facing them with a flexible mindset. When you learn to adapt, you're better equipped to seize opportunities, overcome setbacks, and maintain a sense of inner calm amidst chaos.
1. Adaptability in the Market and Life: How adaptable are you to changes in the market, new ideas, and unforeseen circumstances? Your ability to pivot and adjust can directly impact your success in various aspects of life.
2. Embracing Life's Curveballs: When things don't go right, it's easy to let a bad moment turn into a bad day, week, or more. But consider: are you truly having a bad day, or did you let a single negative moment color your entire perspective?
3. Valuing Positive Moments: Just as negative moments can hold us back, positive moments have the power to shape our outlook. By focusing on the good experiences, we can counterbalance the impact of the bad moments and cultivate a more resilient mindset.
Today, Darin is going to challenge the conventional wisdom of tracking the number of books you read. Instead, we'll explore the power of implementing knowledge gained from reading and how it can make a real impact on your business and life.
1. Quality Over Quantity:
• Tracking the number of books read may seem impressive, but it doesn't necessarily translate to growth or progress.
2. The Power of Implementation:
• Knowledge without action is merely information. It's the application of that knowledge that drives success.
• By tracking and measuring what you've implemented, you gain insights into what works for you and your business.
Welcome to Daily Show Up, where Darin explores the ever-changing landscape of business, success, and personal growth. In today's episode, Darin delves into the influencer and social media culture, where certainty is often perceived as the key to success. However, we challenge this notion and discuss why a shift in perspective is crucial in today's world.
1. Challenging the Certainty Currency
• In the age of social media influencers, projecting certainty has become essential for gaining influence and success.
• This approach may work for some, but it lacks nuance and customization, as it caters to a broad audience.
• The most effective message is one-to-one, taking into account individual circumstances and perspectives.
2. The Ever-Shifting Perspectives of Success
• Success in business is not a one-size-fits-all concept; it varies based on market conditions, economic factors, and personal circumstances.
• Four levels of success are identified: capsizing (utterly failing), surviving (treading water), thriving (doing great), and impact (making a difference in others' lives).
• Perspective changes are essential as you progress through different stages in your business and life.
3. Surviving is Thriving: Embracing a Perspective Shift
• The current economic climate demands a shift in perspective; what was once considered surviving is now thriving.
• Many individuals exit industries prematurely because they resist the change and discomfort of surviving in a tough market.
• Rather than waiting for the economy to improve, entrepreneurs should adapt and optimize their approach to succeed during challenging times.
In this episode of Daily Show Up, Darin explores the power of email marketing and how it can be a versatile tool for different types of content marketing. Whether you're running a business, managing a blog, or promoting your YouTube channel, these 4 email types can significantly impact your audience engagement.
1. Prescribe - Guiding Your Audience:
• The "Prescribe" email is all about providing clear instructions and guidance to your audience.
• Offer valuable tips, step-by-step guides, and how-to content to help your subscribers achieve their goals.
• By prescribing actionable solutions, you position yourself as an expert and build trust with your audience.
2. Describe - Sharing Success Stories:
• Use the "Describe" email to share success stories, testimonials, and case studies of your products or services.
• Highlight how you've helped others overcome challenges and achieved desirable outcomes.
• Social proof and positive experiences create a sense of reliability and encourage your audience to take action.
3. Bribe - Enticing Your Audience:
• The "Bribe" email aims to entice your audience with valuable resources or offers.
• Provide exclusive content, free downloads, or discounts to incentivize engagement.
• By starting conversations through these offers, you pave the way for future conversions and sales.
4. Scribe - Crafting Compelling Stories:
• The "Scribe" email focuses on storytelling to create an emotional connection with your audience.
• Share personal anecdotes or narratives that align with your brand's message and values.
• By evoking emotions and connecting stories to your offerings, you motivate your audience to take desired actions.
Today, Darin dives into the concept of productivity and how it can be defined differently for each individual. He’ll explore how small business owners can find clarity and daily focus to achieve their goals while maintaining a healthy work-life balance. If you've ever felt busy but unproductive, this episode is for you.
1. Defining Personal Productivity:
• Productivity means different things to different people.
• It's essential to define what productivity means to you personally.
• Don't get caught up in the hustle and grind culture; focus on what aligns with your values and goals.
2. The Power of Daily and Weekly Missions:
• Feeling busy but unaccomplished? You need a daily and weekly mission.
• Identify one project or task that will make your day feel productive and work towards it.
• Connect your daily and weekly missions to your long-term business goals.
3. Embrace Control and Flexibility:
• Being self-employed means having control over your outcomes.
• Accomplish your daily mission, and if possible, enjoy the rest of your day off.
• Feeling in control of your day will improve your overall productivity and satisfaction.
Welcome back to another episode of Daily Show Up. Today, Darin talks about the pursuit of happiness and how it might not be about chasing happiness itself, but rather finding it through gratitude, attitude, and perspective. Stay tuned as he explores the concept of the "Happiness Gap" and discovers how a shift in mindset can lead to a more fulfilling and content life.
The Happiness Gap: Gratitude, Attitude, and Perspective
1. Gratitude (G): Often underrated, gratitude plays a crucial role in finding happiness. Our minds are wired to focus on the negative, but practicing gratitude allows us to counteract this tendency.
2. Attitude (A): How we approach life, work, and interactions with others can greatly impact our happiness. Adopting a positive attitude rather than a negative or entitled one can lead to a more fulfilling experience. Embracing a "be, do, have" approach means being the person who takes positive actions, leading to happiness, rather than expecting happiness to come before the attitude.
3. Perspective (P): Comparing ourselves to others can often lead to feelings of inadequacy or envy. However, shifting our perspective to recognize that someone else may wish they had what we have can be a powerful reminder of the good in our lives.
Welcome back to another episode of Daily Show Up. In today's episode, Darin discussed the underrated art of optimization and upgrading. If you've been feeling stuck or overwhelmed in your business pursuits, or if you're constantly chasing new ideas and strategies, it's time to take a step back and consider the potential in optimizing what you already have.
1. Optimization Over Chasing Shiny Objects
• Resist the temptation to chase every new trend or tactic. Instead, focus on optimizing existing projects and strategies.
2. Upgrading Relationships for Success
• Rather than tirelessly chasing cold leads or trying to generate new cold traffic, shift your focus to optimizing existing relationships.
3. The Garden Analogy: Nurturing Existing Growth
• Think of your endeavors as a garden. Focus on nurturing and upgrading what you already have, like watering and fertilizing a plant.
• Avoid the common mistake of neglecting your current projects to start new ones in the same space, which could lead to lost momentum.
Welcome to another episode of Daily Show Up. Today, Darin dive deep into the world of tracking and why it's so important in various aspects of our lives.
Understanding the Importance of Tracking
When it comes to achieving our goals and improving ourselves, relying solely on our feelings and perceptions may not be enough.
In this episode, Darin explores the benefits of tracking data to gain valuable insights and make well-informed decisions.
1. Establishing Baselines for Personal Development
• Tracking helps create a baseline for various aspects of life, such as mood, productivity, and sleep patterns.
• Having a baseline enables you to understand your typical patterns and identify any deviations.
• With this data, you can make informed decisions about optimizing your daily habits and routines.
2. Making Informed Decisions
• Data-driven decisions reduce the influence of emotions and biases, leading to more objective choices.
• By tracking factors that impact your performance or well-being, you can analyze patterns and make necessary adjustments.
• This data-driven approach allows for a clearer understanding of what works best for you and what doesn't.
In this episode, Darin explores the crucial concept of "Fight, Flight, or Freeze" and its relevance in navigating market shifts and economic challenges.
1. Understanding Fight, Flight, or Freeze:
• When faced with challenges, humans and businesses have three common responses: Fight, Flight, or Freeze.
• Freezing, the focus of this episode, involves hesitating and taking no action due to fear, uncertainty, or the fear of making the wrong decision.
2. The Dangers of Freezing in Business:
• Freezing in response to market shifts can be detrimental to any industry or business.
3. The Power of Making a Conscious Choice:
• Making a conscious decision is crucial in facing market shifts head-on and avoiding the trap of freezing.
4. Recognizing the Signs of Freezing:
• Acknowledging the tendency to freeze enables individuals to take corrective actions.
5. Taking Steps to Flourish in the Market:
• Removing roadblocks, finding new opportunities, and continuously seeking growth and improvement are essential to success.
Remember, market shifts and economic challenges are inevitable, but how you respond can make all the difference. By consciously choosing to fight, adapt, and innovate, you position yourself for success even in turbulent times. Freezing and avoiding decisions can be detrimental to your business, so take charge, identify signs of freezing, and act accordingly.
Welcome back to Daily Show Up, In this episode, Darin share a recent car wash experience that got him thinking about the importance of user-friendly systems and how businesses can differentiate themselves through the delivery of their services.
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A Frustrating Car Wash Experience: Although the car wash itself was efficient, the entire experience left them frustrated due to location and the system for entering the car wash.
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Location Matters for User Experience: The car wash's location on a busy road made it challenging to access the parking lot and enter the wash area. This led to delays and confusion, impacting the overall user experience.
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The Power of Efficient Systems: Darin contrasted this car wash with their regular one.
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Innovation through Service Delivery: If you can't change the core aspects of your business, focus on improving the delivery or offer of your services.
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Identifying the Customer's True Needs: Differentiate by understanding what customers really value. If others offer one thing, you can standout by doing something else.
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Investing in User Experience: Enhancing user experience can be a powerful way to attract and retain customers.
In today's episode of Daily Show Up Darin delves into a different topic - real estate, college expenses, and investing in the stock market. Darin analyzed the numbers from different perspectives and drew some intriguing conclusions. Join Darin as he explores the data and discovers surprising insights.
1. Real Estate Appreciation:
• In Q4 1981, the average cost of a single-family home was $83,700.
• Fast forward to Q1 2023, the average price of a home reached $516,500.
• This translates to a 4.54% appreciation rate over 41 years, suggesting real estate's steady growth.
2. College Expenses Soar:
• Comparing college costs between 1981 and 2022 reveals a significant increase.
3. Real Estate vs. Inflation:
• Real estate is often considered a safe investment, staying ahead of inflation rates.
• Over the last 41 years, the average inflation rate was 3.8% per year
4. S&P 500: A Strong Contender:
• The S&P 500 has outperformed real estate with an 11.29% rate of return since 1981.
In this episode, Darin shares a touching experience with Morgan that prompts reflection on self-perception and the impact of comparing oneself to a past version.
Darin recounts a moment with his daughter, Morgan, who expressed admiration for him as strangers seemed to genuinely like him during their outings. This perspective took Darin by surprise, as he hadn't seen himself as exceptionally friendly. Delving deeper, he realized that his perception of himself had been influenced by comparing his current, more introverted self to his past, extroverted persona. This episode encourages listeners to reconsider self-comparisons and appreciate their present selves for who they've become.
1. Unexpected Compliments: Morgan admired the way strangers responded positively to Darin, highlighting how others may perceive us differently than we see ourselves.
2. Comparing Past and Present: Reflecting on his past extroverted self, Darin realized he had been comparing his current introverted nature unfairly, missing the value in his present traits.
3. Adapting to Change: Over time, Darin adapted his behavior in response to perceived shifts in social interactions, learning to mirror and match others' energy.
4. The Power of Perspective: Morgan's perspective on Darin shows the impact loved ones' views can have on self-esteem and self-identity.
5. Embrace the Present Self: This episode encourages listeners to appreciate and celebrate their current selves, acknowledging the changes and adaptations that have shaped them.
In this episode, we dive into a thought-provoking post by Jimmy Mackin, CEO and co-founder of Curaytor, a real estate platform. Jimmy raises the question of whether it's risky for independent solo agents with less than three years of experience to thrive in the current market. We explore the challenges faced by these agents and discuss strategies to overcome them. Join us as we provide insights into the sphere of influence, lead generation services, team partnerships, and the importance of adapting in an evolving real estate landscape.
1. The Significance of Sphere of Influence:
• Defining the sphere of influence as past clients
• Building a strong sphere of influence takes time and effort, emphasizing the need for long-term relationship building and maintaining positive connections.
2. Limitations of Traditional Lead Generation Services:
• Jimmy points out that independent solo agents may find themselves priced out of most lead generation services like Zillow or digital agencies due to budget constraints.
• Darin encourages you to explore alternative strategies, such as leveraging cost-effective methods like running targeted campaigns with smaller budgets, aiming for meaningful reach within their target audience.
3. The Value of Partnering with a Strong Team Lead or Broker:
• Jimmy suggests that independent agents who struggle to make their numbers work should consider partnering with the best team lead or broker in their market.
• Collaborating with a reputable team or brokerage can offer access to established systems, support, and resources, alleviating the burden of handling every aspect of real estate transactions alone.
• Choosing the right team or brokerage aligns with the goal of optimizing marketing efforts and prospecting, allowing agents to focus on nurturing client relationships and closing deals.
4. Surviving and Thriving in a Challenging Market:
• While some agents might argue that they can thrive independently without a large sphere or paid ads, it's crucial to consider the potential risks and challenges ahead.
• Drawing from personal experience, Darin emphasizes the need for newer agents to remain grounded and open to different techniques and strategies that could help them weather potential market downturns.
• Rather than solely focusing on thriving, agents should prioritize survival and sustainability by preparing for potential economic shifts, fluctuations in interest rates, or unforeseen obstacles that may impact real estate transactions.
We often find ourselves dealing with situations that provide immediate gratification. Sometimes, we lack patience in our work or in our lives.
In this episode of Daily Show Up, Darin talks about setting boundaries. If your projects aren't going well, you can set a fence, take a break, and circle back to finish them later to get the results you want.
In today’s episode of Daily Show Up, Darin shares his thoughts on why you can’t solve your problem.
In addition to that, Darin shows a reel that was made by his good friend Jonathan Rivera. In it, Jonathan explains how the right words, from the right person, at the right time can change your life.
In this episode of the Daily Show Up, Darin shares his perspective on the importance of keeping momentum and provides valuable insights into how it relates to the sport of surfing.
In this episode of Daily Show Up, Darin discusses the concept of productivity and establishing specific goals. Darin also delves into the detrimental impact of being consumed by distractions and busyness, hindering our ability to take action.
In today’s episode of Daily Show Up, Darin shares his perspective on why goal-setting should not be viewed as a competition. Additionally, Darin provides valuable insights into the current circumstances affecting real estate agents, solo business owners, and entrepreneurs.
Tomorrow marks Independence Day!
On this episode of Daily Show Up, Darin takes a moment to reflect and share his thoughts on the true meaning of freedom.
In this episode of Daily Show Up, Darin shares profound insights on how our internal security impacts the world we create. He discusses how being insecure can lead to a world lacking security, while having inner confidence fosters a strong sense of security around us.
In today’s episode of Daily Show Up, Darin shares the 3 Types of Content Marketing.
Curate, Contribute, Chronicles
In this episode of Daily Show Up, Darin recounts a biblical story that emphasizes the importance of keeping your head up and staying focused on your intended path.
In today's episode of Daily Show Up, Darin and Morgan taught us a valuable lesson: Always maintain a forward gaze, as your direction is determined by where your eyes are focused.
Are you experiencing a loss of momentum? Do you find yourself feeling stuck or overwhelmed?
In this episode of Daily Show Up, Darin reveals his most effective and current productivity advice.
In today's episode of Daily Show Up, Darin discusses how to create a review piece that will assist you in assessing your accomplishments. Additionally, Darin provides insight into the three categories to consider when reviewing your daily or weekly achievements.
In this episode of Daily Show Up, Darin emphasizes focusing on three substantial projects each week, prioritizing progress over immediate completion.
Breaking projects into manageable parts and valuing the importance of small tasks prevents losing track of progress and facilitates goal achievement.
In today’s episode of Daily Show Up, Darin identifies and provides examples of the three personal categories of prioritization: Mind, Body, and Soul. Also, Darin shares a brief summary of the "Top Down Method," a technique for establishing priorities.
In today's episode of daily show up, Darin shares how to set your priorities for the upcoming week. What perspective do you take when planning and organizing your schedule. Also, Darin shows the "Top Down" method of setting priorities.
In this episode, Darin gives a quick recap of this week’s topic, which was about the principles Jesus taught that can be used in real estate business. Darin also shares his own calls to action.
In this episode, Darin talks about identifying your audience. Don’t just talk to the right audience; don’t be afraid to deliver a message they don’t want to hear, either. You’re not gonna be able to convert anyone. If someone won’t talk to you or listen to what you have to say, just shake it off.
In this episode of daily show up, Darin continues to discuss the real estate target audience. People will continue to act in certain ways as long as they need to or want to. You must focus on those who genuinely need and want help.
In this episode, Darin talks about the target audience for real estate with the recent shift in the current economy. Who you are going to build things with, who you are going to spend your time with, and who you are going to serve.
In this episode, Darin talks about the lost real estate industry. With the current economic shift, where do we go? It’s been a decade of disruptors, but we need to get back on track.
In this episode, Darin shares three main business principles, along with a bonus tip, that we can learn from Jesus and apply to our business, marketing, and sales.
In this episode, Darin shares a biblical verse that applies to the real estate industry. In the current real estate market, are you innovating from a solid foundation, or are you merely building something on sand that has a weak foundation?
In this episode, Darin announced a biggest change that will happen to the daily show up. The content will become more in-depth and connected all together.
In this episode, Darin talks about the reason why it's important to survive. Survival generally requires skill and mastery. Putting all those things together over a period of time, not just for a short period of time.
In this episode, Darin talks about thriving and surviving. Be prepared for anything that may happen with the transactions, particularly in the current real estate market. Set yourself and focus on your long-term goals.
In this episode, Darin talks about Niche. Niche marketing is not a bad idea in general, but it depends on your market and what you're trying to accomplish.
In this episode, Darin talks about Compel or Repel. Is your content doing one or the other? Or is it doing both? You want to compel the right audience and you want to repel the wrong audience. Don't make the mistake.
In this episode, Darin talks about content marketing. Does the information you're sharing really help your lead? Is it useful? Or you do something that makes them do the opposite of what you want them to do.
In this episode, Darin shares his thoughts about a quote that says a promotion isn't a reward for doing good work. It's an acknowledgement that you have an opportunity to scale.
In this episode, Darin talks about the importance of clarity in getting started. More is always the answer when you don't know what is enough, and you'll never be satisfied with your life or your business.
In this episode Darin talks about the importance of taking pride in your work. Even if you don’t feel like it’s fulfilling or the job is beneath you.
In this episode Darin shares the planning method they use in their business for identifying where they are, where they want to go and how to best get there.
In this episode Darin shares how to identify what needs to be fixed in your business. And the best way to stop a recurring problem.
In this episode Darin shares how ideas win. And why the loudest ideas win over the best ideas.
In this episode Darin talks about the importance and difference of creativity and creation.
In this episode Darin shares the importance of having deadlines for your productivity and creativity. He shares a quote from Mike Winkleman, aka Beeple.
In this episode Darin talks about the importance of decision making in bad times. When times are good, our mistakes get covered up. In bad times, we are exposed.
In this episode Darin shares the two things he sees that trip people up on implementing actions and systems. And also shares a super simple follow up action plan to connect with leads.
In this episode, Darin shares the two things you need for a business to survive and thrive.
In this episode Darin shares a Dan Kennedy no bs time truth and talks about how to apply that to your content marketing and creation.
In this episode, Darin shares the biggest thing that will destroy your real estate career and cause failure.
In this episode Darin shares his thoughts on what and how real estate agents are sharing with buyers and sellers. Much of the content marketing that agents are sharing is not hitting the spot even if it’s factual true.
In this episode Darin shares how learning works. Learning something new, a new idea, new strategy, new tech or new software.
Learning doesn’t always work the way we want. But if you can understand this, it will make learning faster, more enjoyable and bring quicker results.
In this episode Darin shares some takeaways that he had watching a YouTube hunting show. It’s about a hunter going deep into the mountains and there a some lessons that we can learn from this.
In this episode Darin shares two takeaways that he had from going fly fishing with his guide. These are takeaways that you can use to assess where you’re at in your business and the experience you’re delivering to your clients.
In this episode Darin shares the importance of passion and patience. These things are important to success in business and as a service provider.
In this episode Darin does a flashback to an old podcast he did with his friend Jonathan Rivera. The Making Agents Rich Show was first released over 9 years ago.
In this episode Darin shares mistakes he sees agents make after hiring an admin or adding people to their team.
In this episode Darin reminds you of the difference between amateurs and professionals.
In this episode Darin shares how to get your emails opened. And it’s not with fancy schmancy subject lines.
On this episode, Darin shares a concept that he coaches inside Project Retoo and with 1 to 1 clients. You’ve probably heard the importance of speed to lead when it comes to lead conversion. But there’s actually a better philosophy you should take when it comes to converting your leads.
In this episode, Darin gives two email strategies that will help real estate agents, particularly those who work on their own, save time and achieve greater outcomes. Trying to accomplish too much at once makes the situation more difficult.
In this episode, if you are trying to figure out if you should email everyday, take a listen to hear the answers and discover the real question you should be asking.
In this episode, Darin shares his thoughts on the way you should be using email marketing if you want to increase your lead conversion rates.
In this episode Darin shares why the 9 word email and a few examples. Get into more conversations with your real estate leads.
In this episode Darin discusses the importance and difference of Math and Metric. Both are important. And you need both. Take a listen.
In this episode Darin shares a quote from a favorite artist. It applies to business, not just art.
In this episode, Darin shares 3 ways they look at their referral marketing and paid lead generation. It doesn't have to be one way or the other. Or this way vs that way. Listen to this episode to get some ideas on how to mix and match your marketing to get the most from it.
In this episode Darin shares the importance of showing up, for the right people, at the right places, at the right time.
In this episode Darin keeps it simple. There are 4 things you can do to grow your business and make more sales. Doesn't matter if you're a solo agent, team or large corporation.
In this episode of Daily Show Up, Darin shares the idea of making the client the hero and who we should celebrate.
The reason to hire a coach or join a coaching program is not what you think. There are many reasons, like you want to hit your goals and go faster, but in this episode Darin shares the most important reason to hire a coach.
In this episode of Daily Show Up, Darin talks about the importance of "making contact" and "putting the ball in play." Often times the harder we try the more likely we are to fail.
What comes first? Lead generation or clients? In this episode Darin asks this question, but it's a trick question. Listen to find out the real answer.
In this episode Darin shares how to strategically look at your content marketing instead of just posting. There are three steps you can take to have you content marketing have further reach and impact while taking less time and effort.
If you're like most real estate agents right now, you're writing a bunch of offers and they're not getting accepted. In this episode Darin talks about the importance of doing a hard rest in the process. This benefits you and the buyer moving forward.
In episode 295 of Daily Show Up, Darin shares a survey result from mattressnerd.com about how long on average it takes people to get out of bed in the morning. Where else are we wasting time?
In this episode of Daily Show Up, Darin shares the 3 levels you need to goal setting. If you ever feel like you are setting the wrong goals, or you achieve your goals and you still feel unhappy and unsatisfied, take a listen to this episode.
Slow down. Does it feel like you can't? Too much happening? Feel like you'd miss out on too many things? In this episode Darin shares why slowing down is important for them.
In this episode of Daily Show Up, Darin shares a story about how and why the bought their new vehicle. And what that new car has to do with your business and your marketing.
In this episode of Daily Show Up, Darin shares some stats about what is happening in real estate. Stock prices, membership levels, sell offs, lay offs, etc. The big question is how are you going to continue to survive and thrive in this real estate market?
Darin shares why he has gone back to doing the Daily Show Up and on that is connected to changes in his coaching programs like ProjectRETOO.com
In this episode Darin shares about the listing marketing strategy. They're launching a new listing today and Darin shares behind the scenes at how they look at marketing and what they do to market their listings.
In episode 288, Darin shares a powerful statement you could ask yourself. This is statement from marketer, Dean Jackson. Darin shares why this statement is important and a couple other variations you could ask to get clarity in other areas of your life and business.
In episode 287, Darin shares 3 pains of building a real estate team. Building a real estate team is a focus of many real estate agents, but is that always the best way to succeed. Not only will this episode share the 3 things you should be aware of, but some questions to ask yourself to get clarity about your commitment and desire to build a real estate team.
In episode 286 of Daily Show Up, Darin talks about building audiences. There are 3 different audiences you should focus on building, not just lead generation.
In episode 285 of Daily Show Up, Darin talks about results. Darin plays a clip from Jonathan Rivera, Host of the Results Leader podcast. Darin then shares his thoughts about results and why how you measure success, dollars or hours, or time and outcome matters.
In episode 284 of Daily Show Up, Darin talks about his Top Down Model for priorities and scheduling. Listen to the three things in the Top Down Model and why Darin prioritizes in the order he does.
3 Things To Do Now:
Sign up for Darin’s emails darinpersinger.com/email
Subscribe to Darin’s YouTube channel darinpersinger.com/youtube
Join Project RETOO projectretoo.com
In episode 283 of Daily Show Up, Darin talks about There the difference in leverage and scale. Especially for solo real estate agents.
3 Things To Do Now:
Sign up for Darin’s emails darinpersinger.com/email
Subscribe to Darin’s YouTube channel darinpersinger.com/youtube
Join Project RETOO projectretoo.com
There are a lot of ideas out there from gurus, trainers, and ad experts telling us what makes a good Facebook ad, Instagram ad, or Youtube ad, or what makes bad ads.
In this episode of Daily Show Up, Darin will share his thoughts about Good or Bad Facebook Ads.
Serious topic:
65% of real estate professionals suffer from poor mental health.
Katherine and I did a podcast on this topic months ago...
I sat on it.
Didn't say the right things in the podcast.
I'm not going to say the right things now either.
That stat comes from an article I read for Australian real estate agents.
"65% of real estate professionals had experienced problems with their mental health as a result of the stress caused by their work. The industry is now classified as ‘high risk’ by the Victorian Coroner’s office."
Jason Pellegrino states, “When you operate in an industry where success is so publicly visible and the measure of success is clearly defined, there can be a strong sense of bravado in terms of the selling culture,” he said. “I think the difficulty of making that first phone call for someone to say they need help would be extraordinary.”
I 100% agree.
You knew what you were supposed to do when you got your real estate license:
How to help your clients buy or sell a home...
How to keep them out of legal problems...
How to keep yourself out of legal trouble...
And the cold, hard reality of real estate success is that you don't know where to look for those clients.
You can't just be good at helping people.
You might be really awesome helping a first time home buyer, or you might be really great at helping a seller negotiate the contract.
Why is it so hard for real estate agents to get engagement on their Facebook page?
If you're feeling like you need engagement…
That you need to post a lot…
or you don't know what to post…
Maybe you're starting to feel like pages is just a huge waste of your time.
You should start doing things that generate you leads, get you into conversations, give you appointments and give you referrals.
If you're looking around for a simple & effective ways on how to engage in Facebook page, this episode of RETOO 279 is the best for you!
NO MORE WASTE OF MONEY AND TIME.
The solution is probably not next to the problem.
Whatever your problem is, or the problem you have, you might try to find the solution to close that problem.
You probably have to move away...
You have to move out of that problem to get a new perspective and to see the big picture.
Just remember,
If you're feeling stuck...
If you've lost momentum...
GET THAT SHIFT OUT!
It might be further away than you'd hope for, but that might be where the solution is.
If you want more real estate leads, more referrals because ultimately you want more appointments and closings, there's really only four core areas that I believe that you can generate real estate leads and referrals.
I see it!
I know that you see it!
There's content marketing, advertising and your Newsfeeds saying here are 50 ways to get real estate listings. There are 33 ways you can get more real estate buyer leads.
But really who has the time to try 101 things when looking for that specific result?
THE REALITY is you only need one way to generate real estate leads, but the problem with only having one way is that it can be a bit scary to put all of your eggs in one basket.
It may not be consistent.
There may be more ups and downs.
Things change on you a little bit more, whether that is the market or technology, or just what's working at that moment or things go crazy.
If you're a real estate agent who wants to sell more real estate and have more consistency with your transactions and have more free time, then this episode 276 of real estate team of one with Darin Persinger is for you!
According to NAR 2018 team survey, 26% of realtors are members of a partnership or a real estate team.
That feels like a lot!
There are many reasons why an agent would want to start a team.
Maybe because they want more free time.
Maybe they have so many leads, they can't service all of them.
Maybe it's just their ego.
Maybe it's insecurity.
If they don't sell more, if they don't reach a certain number, if they don't do a certain number of transactions, if they don't do a certain volume....
They feel like they're not enough.
There are many other challenges that you're going to face in growing and scaling a real estate team. But these 5 reasons that I’m going to share are good to start.
When it comes to selling more real estate, the common thinking is that you need to do more:
generate more leads.
sell more homes.
build a bigger team.
Episode 275 of real estate team of one with Darin Persinger
But what if doing more actually moved you further away from your goals, and overall happiness?
What if you start thinking about getting closer to your goals or ideal outcomes instead of trying to generate more real estate leads and build a bigger real estate team?
Does growth always mean more?
This episode will discuss how you can get closer to your goals by focusing on the right things, not more things.
Katherine and I started watching this great show called Ted Lasso in Apple TV+ recently.
Ted is calling out this owner and said, “You know, you took me for granted, you didn't have very high expectations of me. You thought low of me and I think that's because you're not curious. A lot of people never took me seriously in my life and my career. They didn't think I could accomplish a lot and I didn't realize what that was. I thought maybe it was me, it used to really bother me until I read this quote that “Be Curious, Don't Judge.”
When you look at your prospects, your leads, your sphere that you're trying to generate more referrals from, how many of them are curious?
And how many people judge?
Daily Show Up becomes Real Estate Team of One...
Youtube channel and Podcasts are still going to be there... It's just gonna have a different look and frequency.
272 episodes of Daily Show Up gives me a great foundation to launch the Real Estate Team of One Show.
I'm super excited! So don't go anywhere and stay plugged in!
If you're not getting referrals, it could be an ask problem or an offer problem.
You're asking for referrals too infrequently, at the wrong time or in the wrong way.
You might come across as begging or annoying. It might feel like your clients are doing you a favor instead of you helping them or their friends and family. You're taking instead of giving value.
Or you're not providing a solution that your sphere finds worth sharing or don't know how to share it.
If all you're doing is calling every 90 days and asking, "Who do you know who wants to buy or sell..." maybe they don't like being put on the spot with an “ask” from out of nowhere.
Do you like being caught off guard and asked for referrals on the spot?
From article: https://www.darinpersinger.com/blog/7-costly-mistakes-solo-real-estate-agents
If you want 5 Star Reviews and to get 5 Star Referrals, you need to give 5 Star Service, related to a 5 Star Offer.
Not being able to concisely, clearly communicate what you do to help a buyer or seller, not only costs in your marketing and conversion, but also in getting referrals.
If you can't explain what you do and how you do it, why would someone in your sphere, who isn't you, doesn't know real estate, be able to explain to a friend why they should contact you?
SIMPLE SOLUTION:
Know their pains and problems.
Have a solution to fix each pain and problem.
Back it up with proof and a promise.
From article: https://www.darinpersinger.com/blog/7-costly-mistakes-solo-real-estate-agents
If your background is either being paid hourly or salary, if you've not been self-employed, it's easy to fall into the trap of focusing on hours worked, instead of results achieved.
This leads to 10-12 hour days, 6-7 days a week. Which ultimately leads to burnout.
WORKING MORE HOURS DOES NOT WORK
The reason you cannot increase your production and productivity by working more hours is because you will just fill up the hours with more activities, tasks and projects.
By working more hours… by sacrificing more time… you’re simply working more and longer.
Working more hours in a day or a week doesn’t equate to success.
SIMPLE SOLUTION:
Before you start trying to do more transactions, I want you to cut back the hours you are working.
Cut back.
Do less.
What you are doing here: you’re finding your pace.
Once you find your pace and you get comfortable with it, you can start to increase it.
It's about priorities.
It's about doing things in the right sequence.
Article: https://www.darinpersinger.com/blog/7-costly-mistakes-solo-real-estate-agents
In most situations, the information gatherer is different from the decision maker.
You can get really tripped up if you spend all your time gathering information and never find out what the decision maker wants.
So who's the decision maker? And how are they going to make the decision?
In episode 269 of Daily Show Up, Darin talked about the difference between info gatherer and decision maker.
Most leads aren't going to convert right away.
Buying or selling a home is a big decision.
Most people start thinking and planning the process months out.
So if your only method for follow-up is to 12 Days of Torture them as soon as they sign up... they'll probably be so scared of you, when they are ready, they won't be coming back to you.
The other mistake is to stop following up after that first couple of weeks. If they stop hearing from you, they’ll forget about you.
You think backing off and following up three months later is being a nice person, but they forgot about you and now you’re an annoying “salesperson” spamming them.
SIMPLE SOLUTION:
Do a temperature check early (this can be automated).
Then be systematic about your follow-up.
Use multiple methods and channels.
From article: https://www.darinpersinger.com/blog/7-costly-mistakes-solo-real-estate-agents
What is your follow up system when someone first signs up?
Not a lead requesting a showing. That should be a slam dunk.
I'm talking about a lead that signs up to search for homes or wants a home value report or requests a resource/guide.
Most solo real estate agents don't take the steps to help contacts convert into clients.
Trying to immediately convert a contact to a client will scare them off and they'll ghost you.
Passively asking if they want help or have questions will make them think you don't have the knowledge or expertise to advise them, so they'll ignore you.
SIMPLE SOLUTION:
Conversation comes before conversion.
Lead generation is when you are telling stories, lead conversion is the contact telling their story. Get them to tell their story.
Start a conversation. The conversion will happen naturally.
Article: https://www.darinpersinger.com/blog/7-costly-mistakes-solo-real-estate-agents
First, let's talk about the numbers, then talk about the toll.
The Numbers
How many clients and transactions as a solo real estate agent/lender can you handle per day/per month?
3-5?
How many calls or door knocks can you make in one day while managing your clients and transactions?
Maybe 50.
From those 50, how many contacts and conversations will you actually have?
A study from the Keller Research Center at Baylor University shows for every 209 calls made, one appointment was set or referral was received (a 209:1 call-to-appointment-or-referral ratio).
It also stated,
"Collectively, we see that it will take an investment of approximately 7.5 hours to complete 209 calls, leading to a return of one appointment or referral. If calls are broken-out across one workweek, agents can expect to make 1.5 hours worth of calls each day for 5 days to secure one appointment or receive one referral – a positive cold calling outcome.”
7.5 Hours of cold calling …. To get… One. Appointment.
Not one client.
One.
Appointment.
YIKES!!!
Get the mindset right!!!
So how many of those cold calling or door knocking appointments turn into actual clients?
What's your conversion rate? 50%? 25%? 10%?
Now you can reverse engineer your math.
You can see that it could take 400, 800, or even 1,000 calls/knocks to find a client.
*Keep in mind, this study was 2011. I think people today are less likely to answer a cold call and accept an appointment from a stranger cold calling them. What do you think?
The Toll
What goes on in your head after so many rejections? How do you keep showing up?
Prospecting One To One Grind slowly crushes your soul, discourages you and makes you second guess career choices.
Article: https://www.darinpersinger.com/blog/7-costly-mistakes-solo-real-estate-agents
If you aren’t growing your database/audience, even if you hit your goals, you’ll have the same problems of hitting your goals next year, and the year after, the year after.
Almost everyone is trying to use Facebook, Instagram and other social media sites that can help them find new clients.
But be wary of the fact that you are not just competing against other Realtors: there is also a bunch of real estate companies, content sites, property aggregators that compete for the attention of buyers and sellers.
In this episode 265 of Daily Show Up, Darin shares the hard reality and simple solution on building your audience and lead generating.
Thinking bigger can keep you stuck.
Let’s make space for what matters and has impact.
In episode 264 of Daily Show Up, Darin Persinger shares three different ways to think that will help you take action, build identify and stay consistent.
Advertising is a marketing strategy relevant to paying for promoting a product or services. The actual promotional messages are called advertisements, or ads for short.
If you're trying to generate leads as a real estate agents using paid ads, don't copy ads.
In episode 263 of Daily Show Up, Darin Persinger shares why you don't want to copy ads, even if it looks good.
Is A Real Estate Team Worth The Risk?
COEUS Financial defines Volatility as a statistical measure of the dispersion of returns for a given security or market index while Risk is different from volatility in that risk refers specifically to loss.
Why take volatility when you will also take a risk?
In this episode, Darin discusses the difference between volatility and risk... and why real estate sales is volatile, but a real estate team is risky.
Should you start a real estate team or should you stay a solo real estate agent?
There are pros and cons to each. But maybe you're not able to reach your goals as a solo real estate agent or you feel like you're struggling… But starting a real estate team feels overwhelming.
What if there was a third option or a better option?
In this episode of Daily Show Up, Darin shares the 5 different business models real estate agents can take on, and why solo or team probably isn't the best.
Quick Update - Daily Show Up will be Weekly in May
This doesn't mean that Darin won't see you in a month. This is just going to fall back to weekly.
In this episode 260 of DailyShowUp.com Casual Friday, Darin wants you to keep in mind that the type of content that you're creating really matters to the platform that you're creating it for.
5 Key Areas To Get More Seller Leads and Taking More Real Estate Listings | Daily Show Up 259 episode DailyShowUp.com
When you take your skillsets and add systems you're going to make a great living and live a great life.
LET'S SIMPLIFY your real estate marketing and real estate lead generation.
In episode 258 of DailyShowUp.com Darin Persinger shares 2 things missing from most solo real estate agents marketing and real estate lead generation.
Instead of just trying to get your name out there, or generating real estate leads, or hours of prospecting make sure you are doing these things first.
More Information Only Creates More Confusion... in episode 257 of Dally Show Up Darin shares why reading more books, going to more conferences and watching more webinars isn't the answer.
This AHA came from reading the Emyth then reading Good to Great which has different philosophies from each other.
If you keep looking for answers in information you're only going to get more confused.
Why You Shouldn't Scale Your Real Estate Sales Business... in episode 256 of DailyShowUp.com Darin Persinger shares why you shouldn't try to scale your real estate business...
Why it's okay to stay solo.
7 Mistakes Real Estate Agents Make With Their Budget & Economic Model
In episode 255 of DailyShowUp.com Darin Persinger shares the seven mistakes real estate agents make in their budget models and economic models... why they can sell a lot of real estate, maybe even make a lot of commission dollars but not take home much money.
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Thinking that scale or “MORE” solve all their problems.
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Too much focus on transaction count volume or top line.
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Not accounting for expenses at all.
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Not accounting for taxes.
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Making big decisions based upon one line item.
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Falling for this one more deal marketing message from vendors.
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Not following the MREA model.
Should you be a solo real estate agent or start a real estate team?
There are giant benefits of starting a real estate team and you make more money right?
In episode 254, Daily Show Up, Darin Persinger shares why so many real estate agents bounce back and forth from real estate team to solo real estate agent.
Why So Much Venture Capital In Real Estate Sales?
In episode 253 of Daily Show Up with Darin Persinger, he answers the question, why is there so much venture capital in real estate sales?
Simple budget model for Real Estate Agents!
How to use the simple budget model when you are a solo agent, a team with 100 transactions a year and an agent who is on a team who usually does 30 transactions a year?
Do you generate profit as a solo real estate agent?
You want to see the difference?
Watch this episode 252 of the Daily Show Up to find out the formula and see how it is calculated.
Why real estate agents should know about the Simple Budget Model.
I created this video for real estate agents so you can start deciding whether real estate is really the right career for you.
Does being a real estate agent provide you with the financial security of what you want to accomplish in life?
Are you making a professional level of profit?
Does it really make sense for the amount of risk that you're taking?
These are just a couple of the many questions you have right now...
And if you want to know more and find out how to create a Simple Budget Model for your business, listen to this Episode 251 of the Daily Show Up.
I asked Katherine what does showing up mean to her and she said...
"It's being purposeful about how your day's going to go and how you're going to be most effective and most efficient in whatever you're doing."
I want to be purposeful about getting out and doing some stuff with my family.
My family is my life, and everything else comes second as far as what's important to me.
Happy weekend everyone!
3 Laws of productivity and getting more done.
In episode 249 of Daily Show Up with Darin Persinger, you'll hear the 3 laws of productivity and making sure your projects get done.
Get focused on one thing in your business right now. Not one thing from each category... Just focus on one and get it done.
In episode 248 of Daily Show Up, Darin Persinger shares why to focus on one thing, not because of finding the one thing in your business, but for the speed of implementation sake and the speed of results.
How to know you'll have an Unproductive Day?
If you find yourself asking yourself a question like this in the morning, you're likely going to have an unproductive day.
In episode 247 of Daily Show Up, Darin Persinger shares here's how you can quickly identify if you're day will be massively productive or a waste of time and unproductive.
The solution to having a productive day takes a small shift.
What to do when you're not getting results... in episode 246 of Daily Show Up Darin Persinger shares two things to do when you're not getting results... First, assess. Are you doing the right things to get results?
Second, remember that water doesn't boil until 212 degrees or freeze until 32 degrees. Until it reaches that point, it looks like nothing is happening. So sometimes to get results, you just need to keep showing up.
This is not how to get a listing.
This is how to get MORE listings.
If you are stuck and you feel like you don't have any progress right now, go back and listen to Episode 079 where I share 2 mistakes of Realtors that need to stop if they're tired of inconsistent sales.
Here's the five reasons why people are going to do business with you.
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Service
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Price
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Value
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Ease and Convenience
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Your personality of just being who you are
Listen to today's episode of Daily Show Up, where I, Darin Persinger, share how to get more listings in this market right now!
How to be confident on camera.
Ready video marketing? Maybe, if it was so weird getting in front of the camera, right?
In this episode 244 of Daily Show Up, Darin Persinger shares how to be confident on camera.
Want to increase the production quality of your video marketing?
Don't.
Bad video marketing production is okay, especially in the beginning as you start to get comfortable being on camera.
In math, two negatives multiplied equals a positive. That same with your video marketing. Low production quality in your video marketing times the bad awkward performance on camera actually equals a positive.
But when you try to hide your bad performance with high-quality production, you actually end up amplifying your performance.
There's pressure real estate agents to do video marketing... like if you're a real estate agent and not using video marketing or vlogging for lead generation you're an ancient dinosaur that will soon be extinct... CMON.
There's some benefits to video marketing, but it also could be a big anchor that slows you down or worse, drags you down and sinks you.
In this episode of Daily Show Up, Darin Persinger shares why video marketing may not be the answer, who should and who should not do video marketing and a bit of history and context of marketing for real estate agents.
Video marketing is not a strategy by itself.
Video marketing is a tactic.
You are not going to save your business or make more money just because you video marketing your real estate business.
If you don't know how to lead convert, lead nurture or understand the moment in your business when to ask for an appointment, doing video marketing won't help you.
If you don't know how to interpret and analyze market conditions, videos won't help you.
If you don't know how to manage your contacts and utilize a client relationship manager, having a youtube channel won't help you.
Video Marketing is something that will amplify what you do and who you are. But by itself video marketing is not a strategy. It is a part of the whole.
If you outsource everything with your marketing, your lead follow-up, your sales, your transaction coordination.... What are you there for?
It's okay to add leverage.
It is 100% okay to outsource.
But make sure that you outsource and leverage the smaller things first, to allow the opportunity to afford the bigger things.
This is a limited time offer that I'm pretty sure you don't want to miss!
We have this crazy offer that I'm doing for ClientPath or what we called More Leads and Appointments right now.
And this offer is exclusively for SOLO Real Estate Agents.
I'm not going to give it completely away. You have to talk to me, we'll let you know what's going on and make sure that we're a right match!
Join us at DarinPersinger.com/group and let's talk about the offer!
Listen on Daily Show Up episode 239 to find out the three major things we do inside More Leads and Appointments program.
Do you find it difficult to focus and complete your tasks and projects?
One of the most detrimental things to our mindset is when we put something on our to-do list and it doesn't get finished and then we have to move it forward to the next day.
Listen to Episode 238 of the Daily Show Up, where I, Darin Persinger shows you the quickest way to solve your productivity problems.
In today's episode 237 of the Daily Show Up, Darin Persinger expound the 5 C's of Real Estate Marketing Pipeline.
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Content
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Click
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Conversation
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Conversion
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Client
Are you struggling to find a win?
Always look inside this framework of three that I am going to share with you in today's episode of Daily show Up and find out which one of those wins works for you.
A lot of solo real estate agents don't have enough time and resources.
Thinking about...
What's the easiest way, What's the fastest way and What's the quickest way to get things done.
Watch episode 235, Casual Friday Daily Show Up, where I, Darin Persinger, share the difference between projects and systems and how important it is to your business.
Conversation is everything to us!
But why do many real estate agents think their job is just to generate leads?
They forget the steps in between of lead nurturing, lead conversion, the engagement, advising, assessing, helping their client move through that process.
In Episode 234 of Daily Show Up, Darin Persinger shares the 2 Phase of 10 to WIN method that will surely help you achieve your real estate goals.
Do you want to be part of the 90% of agents that fail after two years, five years or more?
Listen to Episode 233 of Daily Show Up, where I, Darin Persinger shares why Solo Real Estate Agent Does Not Need A Mission & Vision Statement.
How much time and money do you spend building your website?
Do you know which parts of your website should really focus on especially as a solo real estate agent or newbie?
Listen to Daily Show Up Ep 232 for these 3 website pages that would really help you generate more prospects in today's market!
Don't waste your time or money creating a logo.
There are more important things to do than that.
Focus on money-generating activities, building your database, creating content to get into conversations, having appointments, generating leads to get those appointments, servicing your clients and creating your offer.
In Episode 231 of Daily Show Up, Darin Persinger shares tips and insights for creating an effective logo without wasting your time and money.
Resistance is real, You're going to face it.
The more you're going to try to do, the more resistance you're going to feel.
In episode 230 of Casual Friday Daily Show Up, Darin talked about resistance and what would be the best solution to overcome it.
Mindset is overrated. So many coaches and trainers hammer mindset to the point that if something doesn't work, it's your fault because of mindset.
Goals are overrated. Each team has a goal to win the game before they step on the court. Who sets the better goals doesn't matter.
Accountability is overrated. If you don't want to be held accountable, you won't let anyone.
In episode 229 of Daily Show Up, Darin goes over why mindset, goals and accountability are overrated and what you could focus on instead.
It's somewhere between.
It's not as hard or complicated as you think it is.
And it's not as easy or simple as you wished it was.
Systems are hugely underrated for solo real estate agents.
I've experienced recently the challenge of seeing someone who's used to operating independently, wanting to transition to a team, how difficult it is to create those systems and then implement those systems.
In today's episode 227 of Daily Show Up, let's talk about three ways that you could look at systems as a solo real estate agent.
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Stop and Block
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Go and Rock
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Borrow and Unlock
Three things new real estate agents must know about. Whether you are a new real estate agent or you're an experienced real estate agent, these three things that you must know about will help you develop your expertise or keep your real estate expertise sharp. Believe it or not, real estate sales is not only about real estate marketing and real estate lead generation.
Ideally, you want your real estate clients to come to you because they value your expertise and they want your advice. These are the three things that a new real estate agent should know about so they have the expertise and can advise their clients wisely.
Katherine and I had an unfinished conversation this morning which is to be discussed and concluded this evening.
From your point of view, what is the difference between being humble and being certain?
Listen to casual Friday daily show up Ep 225 where I, Darin Persinger talked about skills, leadership and traits.
Everyone in today's world just feels busy and overwhelmed trying to show up and get better everyday.
I just want to take a step back and talk about why that's just a horrible thought and I, Darin Persinger will also share in this Ep 224 of Daily Show Up the 3 steps on how to deal with being busy and overwhelmed.
Do you think that you should be following a personality driven thing or do you believe that you should have a process that you can plug into?
In Daily Show Up 223 Darin Persinger shares the biggest challenge of working with coaches or with mentors.
Cold calling will take a long time... most real estate agents are told to cold call, but is that the best use of your time?
Episode 222 of Daily Show Up, with Darin Persinger.
If you don't have enough time... you're probably like everyone else...
Who has enough time in today's world?
Take a listen to episode 221 of Daily Show Up as Darin Persinger shares quick thoughts on time, time management, productivity and a quick hack on how to start making more time.
You can't ride a horse and drive a car at the same time.
Choose wisely!
Both will probably work, but which one will gonna work best for you and which one works best for the time now and in the future.
Listen to episode 220, Casual Friday Daily Show Up, where I, Darin Persinger shares the difference of riding a horse and driving a car. (In business and life)
In this episode 219 of Daily Show up, Darin Persinger shares advice on how to make money as a solo real estate agent.
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You can sell more HOMES.
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You can sell more HOME.
The best way to spend your time, energy, resources to maximize your output, to maximize your capacity is to find that sweet spot.
Focus on just selling more homes.
Being optimistic seems like a good idea for a new real estate agent right?
Every real estate coach and trainer says you're supposed to have a positive mental mindset, think big and have a good attitude...
Here's why being optimistic as a new rookie real estate agent might not be the best thing... and on the flip side of that coin... experience real estate agents shouldn't be so negative and cynical.
In episode 28 of Daily Show Up, a podcast with Darin Persinger, he talks about the Midas touch new entrepreneurs believe they have and the downside of that belief.
he People who want to be around might not be the smartest people.
You've heard the advice to not be the smartest person in the room, but I think there's a different type of people you want to be around instead of the smartest...
In Daily Show Up 217 Darin Persinger shares the people you want to be around.
In Daily Show Up 216 Darin Persinger talked about the biggest challenge for solo real estate agents with their marketing when it's not working and feeling a little bit off track.
A quote from John Mackey, "Just as people cannot live without eating so a business cannot live without profits. But most people don't live to eat and neither should most businesses live to just make profits."
A lot of the priority pillars are about lead generation marketing, conversion, nurturing.
If you don't have those in place and you start your week planned on how you're going to implement it you're probably just going to be wandering around.
No focus...
No clear direction...
In this Casual Friday Episode 215 of Daily Show up, Darin Persinger shares three things that you completely missed out why it feels like you weren't productive.
In this episode 214 of Daily Show up, Darin Persinger shares two things that Real Estate Agents need to get really good at.
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You have to go out and find people or better yet have them come find you.
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You must keep saying the same thing over and over and over and over again in a different way.
What do you need to do to start creating curiosity instead of staying in your personal constraint?
In episode 213 of Daily Show Up, a podcast with Darin Persinger, he shares why it's important for Real Estate Agents to reverse their personal constraints by saying "I want to know or how can I?" instead of saying "I don't know or I can't".
For solo real estate agents, solo lenders, entrepreneurs and advisors...being productive is one of the most challenging things to do.
What do you think the secret to productivity?
Systems?
Calendars?
To-do?
Or is there other strategy to make yourself productive.
In this episode of Daily Show Up, Darin Persinger shares the secret to you!
Choosing Poorly vs. Choosing Wisely...
In today episode of Daily Show Up, Darin Persinger talked about the idea of letting go when you have too many priorities. The more priorities you have, the more dilemmas you have to deal with.
Treadmill goals are one of the worst types of goals that we can set.
Want to know why?
Listen to episode 210, Casual Friday Daily Show Up, where I, Darin Persinger shares what is treadmill goals and find out if it really have an impact on your business and life.
The biggest danger for real estate agents when boredom strikes is how to recondition and refocus in those moments to just let their minds think and wonder.
In episode 209 of Daily Show Up, a podcast with Darin Persinger, he talked about realtors competitive advantage and shares three things on how to start developing your focus so you can do more with it.
I was watching a show the other night and the character didn't say this exactly, but basically what he said was... "If I don't try, then I don't fail"
In this episode 208 of Daily Show up, Darin Persinger shares three things which cause the failure of many Real Estate Agents.
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Not Showing Up
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We poison our own well
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Environment
Once you reach your goal and you win, what would be your next move?
Recover then refocused then repeat the same process?
Instead of thinking of your goals as an endpoint, think of your goals as aims or targets.
In Daily Show Up 207, Darin Persinger shares a different perspective on the way you think about your business and life goals.
What do you do with your goals?
Do you hit your goals all the time? If not, perhaps you need something new better than your goals?
In Daily Show Up podcast, episode 206, Darin Persinger shares 3 things to take your goals into the next level.
Solo real estate agents should still operate with strict schedules and systems...
In fact, I'd say it's even more important for a solo agent... there's less margin for error on more on our plate.
Listen to episode 205, Why Solo Real Estate Agents Still Need Schedules and Systems | Casual Friday Daily Show Up, where I, Darin Persinger talk about discipline, structure, freedom, flexibility and all the no-shows for me Level Up calls.
The 80/20 rule or The 80/20 principle or The Pareto Principle. It's a good rule to live by and use for your business.
But there are different ways we can look at the 80/20 rule to maximize results, productivity and sales.
Always remember, The 80/20 Rule Rules Everything
Stop forgetting about the 80/20 Rule. Stop ignoring the 80/20 Rule. It shows up in everything. You can’t change it. You can only make the choice which side of the 80/20 Rule you’ll fall on. You can decide what you’ll do. Treat everything equally, treat time equally or accept the reality that not all time is equal and not all activities are equal.
There are two other principles of the 80/20 Rule that don’t get talked about very much, but this is where I like to spend my time at and where I want my clients to be at.
The 4% Rule.
There is always an 80/20 Rule. You can’t ignore it. You can’t avoid it. That means when you are looking at the Top 20% of something, inside hides another 80/20. That means out of the original 100%, there really is a 4% of things that will have the most impact.
When you focus on the 4% you will accelerate your results like nothing else.
The Bottom 20%
This doesn’t get talked about very often either. Lots of jibber jabber about the Top 20% of things that bring 80% of the results, but there is also a Bottom 20% that is 80% waste of your time. Instead of just focusing on the Top 20% it also helps to eliminate the Bottom 20%.
The 20-Second Rule, idea shared by Shawn Achor in the book, The Happiness Advantage, is an effective tactic to keeping you track, motivated and making progress.
If you're trying to create a new habit, learn a new skill or be more consistent, try the 20 Second Rule.
In Daily Show Up podcast, episode 203, Darin Persinger shares the way to create a new habit or routine AND a way to drop or kick bad habits.
It's hard to start, it's hard to be consistent and keep showing up... See if the 20 Second Rule could be the secret technique to helping stick with that project or new habit.
How could you not be distracted?
In episode 202 of Daily Show Up, Darin Persinger shares 3 tips to stop being distracted.
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Mornings
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Control your Environment
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Plan Ahead
You still need systems. Even though you’re not a giant, mega team, doing 100’s of transactions a year… here’s why you still need to operate with systems.
The challenge for many Solo real estate agents is they don’t operate with systems… They think systems take too much time… it’s faster to just do it instead of document it… Why document it when they are the only ones to look at it.
In episode 201 of Daily Show Up, a podcast with Darin Persinger, he shares why solo real estate agents still need systems in their business.
If you want to be the go-to real estate broker it will take these three things.
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Being the easy choice
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Being the obvious choice
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Being the safe choice
Do real estate agents need to do video marketing?
In episode 199, Daily Show Up, Darin Persinger shares why he doesn't believe real estate agents should put so much pressure on themselves to do video marketing... http://dailyshowup.com
There are benefits of doing video marketing, but it shouldn't be the priority.
Content Marketing as digital marketing is great for lead generation and branding, but also quick feedback loops...
If you're not utilizing your content marketing to create a constant feedback loop it means you're probably in an echo chamber and getting the wrong feedback, from the wrong people.
In episode 198 of Daily Show Up, Darin Persinger shares how the Echo Chamber cost him hundreds of dollars and self-doubt.
Biggest Content Marketing mistake that real estate agents make is too focused only on the Content.
There are two pieces to content marketing...
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The Content.
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The Marketing.
What are you doing to market your content?
In this episode 197 of Daily Show Up Darin shares what Gary Vaynerchuk is right about when it comes to content marketing and what the biggest mistake real estate agents make with their content marketing.
Why content marketing is great for solo real estate agents is what Darin Persinger shares in episode 196 of Daily Show Up.
Content marketing is great leverage, effective and cost effective. Sounds like all the things a solo real estate agent would be about.
Why wouldn't you want to implement content marketing in your real estate business?
How are you investing your time?
You don’t get to save time... once it’s gone, it’s gone. Tomorrow means all the time from today is no longer available.
How are you going to spend your 1440 minutes today?
Creating content marketing without being creative is easier than you think.
The keys to creating content marketing for your business even if you're not a creative person is about coming up with the right method.
The right method for creating the content.
And the right method for marketing the content.
6 things before you running Facebook ads in 2021.
In this Daily Show up, Darin Persinger shares 6 things you should do before you run Facebook Ads, or run Facebook Ads again.
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Prune
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Pimp
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Pixel
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Message
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Conversion Strategy
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Retargeting Strategy
Lead conversion is tricky. Converting real estate leads isn’t just a script or a tactic. In this episode, Darin shares three ideas on lead conversion.
Don’t forget lead conversion is about them.
Timing with converting leads matters
And trust is important.
How Many Times Should I Follow Up With A Real Estate Lead?
In Daily Show Up 191, Darin Persinger shares a different way to think about your lead follow up and lead conversion with real estate leads.
Instead of thinking about your lead follow up as how many times, how many touches or how many days...
Think of your follow up as an activity or as a time trigger.
Do you want to make progress in your life, or do you want to continue spinning your wheels?
There are 2 things keeping you at the same spot.
In this episode of daily show up, we're going to look at the 2 things that keep you stuck on the hamster wheel and how to move forward in your life pushing past them.
7 Ways To Think About Your Content Marketing...
Content marketing isn't just about creating content and posting on social media... I mean it could be. But if you want it to be more effective, you want to use different styles.
In Daily Show Up 189 Darin Persinger shares 7 different styles of how to think about your content marketing and social media posting.
FOMO in marketing works really well.
Clubhouse has done a great job with this, and the entire model of having to be on a "call" that's how they hook you with FOMO, fear of missing out.
Document, don't create is advice from content creator and social media influencer Gary Vaynerchuk, aka Gary Vee.
Garyvee has built a large digital marketing agency focused on large inc companies like Subway, Pepsi, Mintmobile.
Content Marketing for Real Estate Agents is a Great leverage piece, but a big mistake real estate agents make is one and done... or posting and ghosting.
Instead of being a content marketer, think about marketing your content...
Why You're Losing To Your Competition If you're not showing up every day.
How do you expect to win the game, if you're not showing up and even getting in the game.
The amount of marketing and content that exists out there is overwhelming... so you have to change the positioning and show up.
If not, you're going to be easy to forget or get lost in the flow of information.
In this episode of Daily Show Up, Darin talks about why he couldn't show up one day, and why it's important to show up.
Should Real estate agents be on Clubhouse?
It depends of the social network platform Clubhouse, is a good place for Realtors to spend their time...
What are your objectives on being there?
Now take a look around at who is on there?
Are the people on there, the objectives you have, the conversations you could be having all aligned?
If, then maybe Clubhouse is a good platform for real estate agents to be on.
In Daily Show Up, Episode 182, Darin Persinger shares his thoughts on Clubhouse and a really easy to implement tip on how to decide if Clubhouse is for you.
3 Real Estate Goal Setting Mistakes new and experienced Realtors make.
How frustrating would it be to set your goals as a real estate agent, achieve those goals, but still end up failing in your career.
This is what happens with these real estate goal setting mistakes.
0:00 Intro
1:42 The first goal setting mistake is goals that are too small
8:25 The second goal setting mistakes is too slow
10:52 The third goal setting mistake is unrealistic timelines
Set goals big enough that get you up and going, have a chance for momentum.
If your goals are too small you’ll never get up to speed.
One Big Goal? Or multiple goals that are balanced?
In Daily Show Up, 179, Darin Persinger shares a lesson in goal setting he takes from YouTuber Airrack.
Airrack had one big goal in 2020, reach 1 million subscribers...
The lesson we can learn from having one big yearly goal, is maybe we should, but probably shouldn't.
One Big Goal can be costly in many ways.
Creating content marketing, but not generating leads or the awareness you thought you'd get...
Did you optimize your content marketing?
In Daily Show Up episode 178 Optimizing Content Marketing For Leads & Awareness, Darin shares 4 things you if you don’t want to waste your time creating content
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Have enough
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Then Optimize it
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Make sure you’re promoting - Don’t just be a content marketer, make sure you’re marketing your content
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Look for feedback/ask for feedback
Real estate business planning mistakes that solo Realtors make.
In episode 177 of Daily Show Up, Darin Persinger shares two of the most common and worst mistakes he sees real estate agents make with their business planning.
Fail fast, fail often, advice we hear... I think there's even a book called Fail Fast, Fail Often.
But this idea of fail fast, fail often is horrible advice. If you actually want success, long-term success and to sustain success, it's not just about getting started.
The research shows, we don't learn from our mistakes.
And there is no evidence to support those previously failed entrepreneurs are more likely to succeed than first-time entrepreneurs.
In episode 176 of the Daily Show Up with Darin Persinger, he shares
• why fail fast, fail often is horrible advice,
• the 3 reasons why starting is overrated and
• the two things you need to focus on if you want success.
This is the end.
Daily Show Up Season 1 is a wrap.
It's been a wild ride this year, doing the podcast, live stream and videos.
See you in Season 2.
Real estate business plan for 2021 called the No Sweat Real Estate Business Plan. The No Sweat Real Estate Business Plan is for real estate agents that are rookies, looking for a real estate business plan for beginners or for the time-limited experienced real estate agent tired of doing real estate business planning that doesn't work. Download The No Sweat Business Plan at http://bit.ly/nosweatbusinesplan This real estate business plan doesn't mess around with things that solo real estate agents don't need for this planning process like... mission, vision, values, etc. It doesn't focus on a bunch of different areas, categories, or numbers... This real estate agent business plan is simple and to the point. You should be able to complete the real estate plan during this video as Darin walks you through the worksheet and gives examples. This episode 174 of Daily Show Up with Darin Persinger √ Related Business Planning Videos • Patterns When Real Estate Business Planning [3 Keys To A Good Plan] | Ep 169 Daily Show Up https://youtu.be/VJgWTaGIwVw • Real Estate Business Planning 2021 | Ep 165 Daily Show Up https://youtu.be/y2fdfjTih_M • Become Go-To Real Estate Agent [Easier Lead Generation. More Referrals] EP 170 Daily Show Up https://youtu.be/lu2WcK4Lioo • Simple Budget Model For Realtors | The Ideal P & L For Real Estate Agents https://youtu.be/bd_O6p6whV8
Ken Okazaki Shows up and we talk video marketing.
How to get started with video marketing and how to level up your video marketing. Ken Okazaki is not just a video marketing guy. Ken knows the gear and tools to simplify the process and tactics and strategy of video marketing to amplify the reach and conversion.
If you're thinking about using video marketing, you'll find great tips on getting started with video marketing... and if you're experienced, but your video marketing is not converting, or you're not generating leads with your video marketing, you'll also so entire video marketing strategy.
This episode on video marketing with Ken Okazaki is one you’ll probably want to watch also… because he shows his video lighting setup, video camera gear and draws out a cool video marketing strategy. You can watch this video podcast at https://youtu.be/A7s6tz-Cf3c
Check out Ken Okazaki’s video marketing group http://getleadswithvideo.com
Get your content marketing found is obviously important. If you're creating content marketing for your business you probably want your content marketing found, so that leads and potential clients can find you.
So if you're committed to a content marketing strategy and creating marketing content... now it's time to make sure you're optimizing the content so it's actually found... if that's on YouTube or Facebook or website, or wherever.
In this podcast from real estate coach Darin Persinger you'll see his 5 tips for optimizing your content marketing to get found.
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Optimize Your Titles
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Optimize Your Thumbnails
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Optimize Your Tags
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Optimize Descriptions/Text
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Optimize Frame
Content Marketing Tips For Realtors - even if you're a non-creator or a non-marketer.
As a real estate agent, you've been told how important marketing and lead generation is to your business... and content marketing might be one of the best ways.
But what if you're not a content creator?
What if you're not a content marketer?
In this podcast, Darin Persinger real estate marketing coach shares how Realtors to get started with content marketing and more importantly - why real estate agents should market their content, not just create content.
So you're a real estate agent... but are you the go-to real estate agent in your market place?
It's easy to become a real estate agent. It doesn't take much time to get your real estate license. It doesn't take much money to get your real estate license.
But now that you have your real estate license... where are the real estate leads, the real estate referrals and clients?
Competition is fierce in real estate, so the key to success as a Realtor is becoming the go-to real estate advisor in your community.
Not the digital mayor... or the real estate influencer... but the person a home buyer or home seller goes to when they have a question or wants help.
Easier said than done.
Listen to this podcast on becoming the go-to real estate agent.
Is your real estate market consistent? Do the same number of real estate transactions take place every month? If not, maybe your real estate business shouldn't consist of you doing the same number of transactions every month.
Ex. Wrong-way to do your business plan - Your real estate business plan is to do 24 transactions a year, so you plan to do 2 a month.
The right way to do your business plan - Look back on your own patterns or the seasonal market and see the peaks and valleys and account for these in your real estate business plan.
Second, understand economic patterns play into real estate production.
Third, identify your own real estate production patterns when it comes time to put your business plan down on paper. Do you have some good months? When? Bad months? Why? When
Finally, in this podcast on real estate business planning, Darin Persinger shares the idea of focusing on your production in quarters instead of months.
Real Estate Business Planning Timestamps:
0:00 Intro to Patterns & Daily Show Up
1:25 What patterns really are
2:30 Seasonal Real Estate Market Patterns
6:02 Economic Real Estate Patterns
6:51 Your own real estate production patterns
9:58 Quarters
Maybe it’s ok to get into some trouble, now and again.
Get to the line and maybe even cross the line.
Be prepared on how you will respond and react if you get into trouble.
And know that you’ll recover from this.
Content Marketing For Realtors is a must for any real estate agent that wants to level up their real estate lead generation and marketing.
In this podcast on Content Marketing, I share the content marketing framework we use as real estate agents. I share the 4 segments of the framework from coming up with your real estate content marketing topics, to implementing your ideas, publishing and posting your content and how to optimize your content marketing for maximum reach.
Lead generation is different from lead conversion.
Ideally, what you want to do with your conversation style is different at every phase because your prospect lead or clients are different at every phase.
You need to identify where your clients are in the process and ensure you share the right information at the right stage.
Some real estate agents are doing lead generation and conversion in reverse. They treat their lead generation as problem-solving, and they treat their lead conversion as problem creation!
Your lead generation should be the problem creation phase and your lead conversion should be the problem-solving phase.
Give your clients exactly what they need to do and don't leave them on their own.
How did 2020 Business Planning work out for you?
Susan Scott says "No plan survives its collision with reality".
I personally do the 11-week goals planning because it gives me a week in between to do a reset, relax, reflect and think about how do I want the next 11 weeks to go.
How about you? How are you going to plan your 2021?
How consistent are you with your real estate content marketing?
You could be consistent for three years and your frequency could be once a week. Some people are frequent but they're not consistent.
Here's three things that you can do to get more consistent with your content...
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Batch your contents
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Show up everyday
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?
You don't have to create everyday but you should be posting everyday!
As you end this week and as you go into the last month of the year, think about... Are you connecting how you feel about things?
My takeaway in today's episode of daily show up... "I can still show up and give the effort no matter how I feel. Effort doesn't have to be connected to how I feel."
Today, I was watching my son JJ play on his train and I saw him feeling frustrated.
That reminded me a lot of what realtors and lenders are going through.
They know the basics of what they are supposed to do, but sometimes there are some missing gaps or pieces that no one's made them aware of. They don't understand how the process, the system or the model works.
Simple problems can sometimes lead to the biggest frustrations because we know it should be simple.
We just don't understand the little things that end up producing big results that cause us a lot of frustration.
"It's always unhappy people who attack the things happy people believe in." - Christmas Chronicles
How are you feeling right now?
If you're an unhappy person and you're tired of being happy, here's my two big tips for you!
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Stop asking why
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Surround yourself with the right people
Then start asking yourself these three questions...
• What are you grateful for? (keep on your gratitude journal)
• What are you proud of?
• What are you excited about?
Your purpose should never be about trying to make someone else happy. Happiness is an individual thing that comes from someone internally. You can't make someone else happy, they need to be happy themselves.
Why "WHY?" is not a great question?
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It's a logical question that is looking for reasons and facts
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It is something that happens in the past
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It takes you deeper
Is that your objective?
Do you want to go deeper into something to a never-ending pit of questions or do you want to take action on something and go forward and make progress?
My advice for the last month of the year...
If things aren't going well, don't press and don't push. Just let it ride, chill out and let it come to you.
And if things are going well, this is the part where you don't need to slow down. Don't let up on that momentum and keep going.
When things are at the peak, that's the time when you shouldn't back off.
Keep trying to maximize and keep trying to optimize. See what you can do to finish out this year and go into next year otherwise just relax.
Happy Thanksgiving everyone!!!
Today, my daughter Morgan is "Morganizing"...
According to the survey or poll from the financial service industry regarding there are 3 numbers about getting referrals.
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83% of clients are willing to give referrals
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29% of the clients actually give referrals
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2% only gave referrals because they were asked
Communicate clearly and then you're going to get referrals.
Oftentimes, the best service providers are usually the ones who suffer the most from inconsistent revenues because they are not consistent with their marketing and lead generation.
It's not always true that service will speak for itself.
In today's episode of the daily showup, I will share with you the three resources that will lead you to the next level.
Do you ever feel like you're being salesy or pushy to your clients? And you feel like you're not the best option?
Without a client momentum activator, there is no loyalty.
It helps create loyalty because you're the one that helps your client figure out that there are a few things that they need. They need to know where it is that they are and they need to know where it is that they're going. Your job is to help your clients bridge that gap.
Find the people that are ready right now to take this final step!
There's a lot of talk about speed to lead. You gotta go fast, you gotta be first, you gotta get there in the first five minutes.
When a lead signs up on your website how often are they ready to go?
Lead nurturing means that you need to be steady until they're ready!
Without a great lead nurturing strategy...you don't know where your next appointment is coming from that's why you're trying to jump on every lead that comes in.
Lead generation gives you access to someone's information. But what we really want is access to their time and attention in today's world.
In today's episode of daily show up, I'm going to share with you the strategies for creating your lead generators.
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You want to have your lead generators prominently featured on your website.
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Use different types of lead generators like guides, pdf files, videos or training.
Based on my own experience, Branding can work well for real estate agents if done strategically and with purpose.
Branding is about creating market leadership. Having market leadership with your clients or with your sphere is crucial so that they can see you as who you are becoming not who you were.
In Market Leadership, for people who know your brand, it stays in their minds, but for those who don’t know, you have to be the obvious choice.
It's important to create marketing for leads and branding.
Website isn't gonna make sales for you. But if you could create something that had a reasonable amount of traffic coming in, with the right strategy, the right focus and right objectives, your website could turn into one of the best salespeople that you have working for you.
Three things to do to make your website better
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Make sure your website is clear and concise
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Make it scannable
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Make it something that you're proud of
As long as you have the right pages, the right content, the right layout, the right message and the right offers and get the right traffic to your website, you will see how powerful a website can be.
Three more things to level up your website and online presence...
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Have strong obvious calls to action on every page
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Clearly feature reviews, social proofs and testimonials
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Be visual - use photos and videos
Says Donald Miller, People don’t purchase the best products and services. People purchase products and services that are the easiest to understand and can be quickly understood.
Don’t dismiss people just because they’re doing something different or because they’re charging less. They may have their own business model with their own strategy.
They might have a better understanding of the market and create a better and more understandable message.
If you're having trouble getting traction with your marketing and your message, you're probably saying too much and you're making it too complex.
How well do you know your market?
In today's episode of daily show up, I'm going to share with you the problems of not knowing your market.
How do you market when you don't know your market?
You can't put an offer, you can't have a great marketing campaign, you can't generate the right kind of audience, traffic and leads if you don't know your market.
The main idea is... "What you do, not just how do you do it."
It focuses on the results and the outcome that the client wants.
If you want 5-star prospects, and you want to get 5-star reviews, then make sure you have a 5-star offer to give 5-star service.
Having a 5-star offer makes your lead generation marketing easier and less expensive. Because now you can market and lead generate specific to your offer, instead of lead generating and marketing generically.
My five-year-old daughter Morgan asked me this question today and I had to think about this great
question!
I told her...
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I will be patient
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I will be fun
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I will be present anytime
Pick your role and ask yourself, who are you going to be today?
This question gives me a lot of clarity and focus.
In today's episode of daily show up, I'm going to share my takeaway from Jonathan Rivera's review of my recent article and I came up with a model.
Here are the big 4 takeaways...
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Core Concept
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Concise
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Contrast
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Connect
You might be a good storyteller, but when it comes to content marketing it's a different thing from telling a story to be entertaining or telling a story to convert a lead to get them to take an action.
Do you have a place in a time where you go and you just write for yourself?
And it doesn't matter if it's good...
It doesn't matter if anyone validates it...
Whether it be positive or negative...
They don't have labels on them because it's just what you think, what you feel, or what you want to write.
If you're not going to create for marketing aspect or marketing purposes, at least create for yourself.
A lot of people choose certainty over opportunity. But aren't you looking for an opportunity for more?
In my view, opportunity and certainty are really opposing forces. The more certainty you want, the fewer opportunities you'll get.
When you look at your personal life, career or business... What do you really want?
Are you okay with where you're at certain? Because if you keep doing the same thing
you're going to keep getting the same result.
Or are you willing to forgo a little bit of risk to get things better?
Have you ever had a victory in which you felt lost?
It seems to be one of the greatest challenges people have with their business, relationships and life. They're getting Pyrrhic victories.
Look where you win, what are your victories and are these really victories? Or are you winning this thing that gives you some instant gratification, but when it comes to sustainability and consistency, it's causing you to lose.
You want to make progress and move to the next level, but these are the two things that keeping you stuck.
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Comfort - "You're okay with where you at"
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Busy - "There's so much going on"
You give your 100% attention to anything in today's world, so you're probably suffering from creating busyness to stay inside that comfort zone.
Take a look at those two things and then start working on the solutions.
When you go over the allotted time that you're gonna work or when you start wasting or consuming time doing things that are not productive, take a look at your list of who or where are you stealing time from.
We have to look at our goals and more about our identity instead of just things to tick off, goals to achieve and things to do.
We need to look more at who we are becoming and not at things that we are doing.
Are you becoming the person who achieves the types of goals that you want to achieve?
You don't necessarily need to show up everyday.
There are other things that are more of a priority than showing up everyday, like situations where you need to show up for your family, health and other important things in your life more than your business audience.
Maybe there's something that happened to you today, yesterday, last week or a month before that doesn't go right, and you have to decide how long are you going to dwell on that and let that keep you down...
It's okay to take a break. But sooner or later you gotta bounce back, otherwise, it's gonna slow your way down.
If you're relying on relationships to get referrals, your career is going to be very short-lived and the number of referrals that you get is going to diminish down to zero.
In the Real Estate industry, the relationship is level one or freshman level...
We need to see how we can provide value because once you do get that person who is willing to use you, they're going to turn around and actually refer you based upon your value.
They're going to come back to you because of value and that's how you start and sustain a business.
Move past this idea of relationship and get into the level of value.
The big disconnect is being focused on tactics, scripts and touches.
We are not doing things on a strategic level and we're not focused on how to really provide value to the clients.
If you're looking at scripts, tactics or more tools like a CRM on helping you keep in touch and you're not getting these numbers, it might be the time to circle back around and think of a better way you could do.
As you go through your business, make sure that you respect your client and the data or information that they provide to you. Make sure that you respect and value your client as a person. And finally, make sure you respect and value yourself.
You don't have to chase after people, customers, clients and beg them and give discounts because you're afraid.
I love a good promotion, good marketing and gimmick because they make sense a lot of times.
But you should never devalue yourself and become someone who's doing something out of fear or out of desperation.
There's nothing wrong with doing something the old way if the old way still works!
The best methods for actually keeping in touch and getting referrals is through "Phone Calls". Make sure that you're communicating with your clients in a way that you typically communicate with them.
Take a look at your environment and make sure you're in the right place. Not just the right mindset but the right place.
It's okay to look for answers but when we abdicate the responsibility to technology or to someone else, we can't be sure if it's gonna get done. That's why sometimes we stay stuck.
It's okay to look for the answers, but the actions are going to come within you and you got to put the actions into action.
Naval Ravicant "The goal of media is to make every problem your problem."
This year, it's hard to avoid a bunch of other stuff going on in our profession. We tried to avoid it, but we can't ignore them.
In today's episode of daily show up, I'm going to share how I thought about things and
and how you got to stay your course. Otherwise like mentally, emotionally and even physically you're going to get run down. It's going to impact your income and your profession.
Just keep in mind, you don't have to play that game and you don't have to lie.
I don't believe that you don't have to be divisive and stand your ground.
You just need to be who you are!
If you are a new real estate agent, we're going to call you launch and if you're an agent that feels a little stuck, we're going to call you to relaunch.
Whether you need to launch or relaunch, this episode is going to be for you!
5 Levels of moving from Foundation to Mastery
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Foundation & Frameworks
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Application & Action
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Reflection & Review
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Momentum & Managing
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Mastery
People definitely get stuck in the past. But how often are you getting stuck in the future?
We let the future freeze us. We get stuck in the future instead of acting right now.
Just look forward to "What Now" and "What Next".
Stop dwelling on "What If" and "What About".
Those things will paralyze and freeze you. They are not going to allow you to take enough action to start and get the momentum.
The Trap of 1000's | Ep 131 Daily Show Up
Do not fall into this trap!
Do you want to know the secret so you will not fall into the trap?
Engagement and sign-ups can be helpful signals of doing the right things, but they don't tell the whole story.
You end up making decisions for short-term gains instead of sacrificing so that you can have long-term success and sustainability.
When you focus on how can you get a thousand likes or a thousand leads and yet you're not starting anything to get there...that is the trap!
Are you hitting your goals? Are you frustrated when you're not hitting your goals?
In today's episode of the daily show up, I'm going to share with you my thoughts about why this happens and why people are very generic and don't have clarity about their goals.
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Not taking the time to get clarity
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People are afraid to get specific
After you take time to reflect and get some clarity and you're willing to be specific, don't be so specific give yourself a range.
And always keep in mind, you'll never get to where you want to be if you don't start making commitments.
If I was to look at what are you watching, reading, what are you listening to, what are you consuming information-wise, who are you surrounding yourself with... If I could have access to those things, I could make a pretty good prediction about what your attitude is, what your activities are and how you feel about things and what are the results that you're getting.
If you are unhappy with the results or with the output of anything, change your inputs.
If you want better outputs, take a look at your inputs.
When you are moving beyond mastering into tweaking and creating into making it your way, that's a great place to be.
But most of us start with learning, do the basics and the fundamentals and then, we don't spend enough time in mastery.
This makes learning frustrating. It makes it a chore or a struggle that may lead you to quit and it makes you not want to learn anything new and just stick with your pattern.
Always remember, don't skip over those fundamentals. Learn the way and then you can start to do it your way.
Tracking for solo real estate agents, solo lenders, entrepreneurs and advisors is probably one of the trickiest things. It's just like a kryptonite for them.
And here's the three quick thoughts for you on what those tracking problems are...
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If you are not tracking, you're probably off track.
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If it takes us long to track and document as it does to do the thing you won't do either for very long.
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Tracking how far you have to go is okay. But tracking how far you've come is even better.
Failing is not bad...It's necessary.
Practice failing develops strengths and resilience mentally, emotionally and even physically.
Sometimes, experiencing failure makes us grow.
I love the idea of practicing for being ready knowing that this is a part of the process of getting better and moving forward.
Have you ever heard from a thought leader, coach or guru type person about the importance of thinking about your business like it's a marathon?
You don't have to push hard...
You don't have to go fast...
You don't have to fully commit...
Our pace is already too slow and it's an easy pitch to us that you don't have to focus on the massive effort, massive engagement and massive push.
Yes, marathons matter but sprints are how you get ahead.
Take a moment...Reflect back on how you get to this moment.
Why do we rarely look behind us when things are going well?
I did this daily show up because I want to encourage you to reflect and think back especially when things are going good. Why are things going so well for you?
The past is where the patterns are. You can't see a pattern into the future.
Momentum is the biggest thing in anything.
Frank Lloyd Wright procrastinated for 9 months before drawing up the plans for the house, but in under 2 hours, he was able to get it done. However, just because he could do it, doesn't mean you could do it too.
Maybe you can postpone, maybe you can procrastinate, maybe you can put off...
There's great stories of geniuses and experiences procrastinating all the time but that doesn't mean that that's gonna be the best way for us to get our best work done.
When you get overwhelmed and can't think of how to get things done or think about the results...
Try to start with tiny tasks.
You just had to focus and start with the tiny tasks. When you are trying to focus on everything, it's impossible to get focus on the things where to start.
If you wanted to really get something done where would you go?
Sometimes the easiest way to stop procrastinating is simply change your environment.
Find a place...
Find a time...
Eliminate distractions...
When you really want to get something done and you're tired of procrastinating and you're ready to start procrastinating on procrastination, look to be in an environment of change and then if that doesn't work go ahead and change up your environment to really get those things done.
Ideally, you want to be passionate about both.
Many people will start and stop hobbies, but it's probably because they didn't get better at it.
Maybe because they didn't invest in it or they are not committed to it.
The same approach to Real Estate Agents or Lenders or Advisors...
If you find yourself frustrated or annoyed, maybe check your commitment level...
✅ Are you invested in this?
✅ Are you actually interested in this?
✅ Are you committed to it?
And if so, how does that manifest itself? Are you making investments into getting better?
In Business, you need to have some sort of marketing and sales to promote your products and services and I believe that Content Marketing is one of the important strategies to use.
In today's episode of daily show up, I'm going to share with you the 3 reasons why we need to do Content Marketing...
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For lead generation but also for audience building. You can generate leads off of it but an even better and even more powerful thing is building an audience.
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It's a huge leverage piece or a couple of different pieces of leverage being able to have reached your audience but then it's just continuous after that.
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You're able to crystallize your own thoughts, your own opinions or your own words with someone instead of regurgitating someone else's words in a script.
Any of those reasons is a great one. All three put together gives you a reason to go start your own
content marketing strategy.
The question is... could you create content every day?
Go look at who you admire, who you know a fan of, who do you enjoy watching, listening to and look at their posting frequency.
What is the scope of projects?
What is the appropriate time that it should take so we can adjust for this, work with this into our schedule, into our routines and know that we’re on the same page on things?
In today's episode of daily show up, I'm going to share with you how we identify the scope of projects and how long will it take to get done and to get the results.
Expectations are something that drives stress, overwhelms or unhappiness.
What is the most effective type of lead generation and marketing that I do?
✔ The best place to start is with the client. ✔ Start at the client and reverse your way.
Figure out what your client wants, what is their perceived value and what are they looking for ➔ Then wrap an offer around that develop an offer that they find valuable ➔ and then start reverse-engineering your way back into.
I'm gonna show you some takeaways from the conversation I had yesterday with Jonathan Rivera on episode 113 of daily show up. He showed up yesterday to my Facebook group and doing the weekly show up. https://www.facebook.com/groups/successfulsolo
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Extract Ideas. Don't look to create ideas, look to extract them.
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Creator vs Being creative; Being inspired vs. being working from a framework
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Decide what platform you're going to use. Start where you want to start then tweak it. Once you figure out where you want to start then start to pull out the relative content that matters to a different platform.
In today’s episode of daily show up, Jonathan and I will discuss a bit about...
• Podcasting
• Content Marketing
• E-mail Marketing
Podcasts are an amazing tool at this point in time because there are so many experts and leaders who are used to going to events and being on stage and networking in person, being able to get their message out and all of a sudden they couldn't do that anymore.
"Ideas are cheap, thoughts are easy, results are hard and let's start talking to people that get results- Do Something" - Jonathan Rivera
"Create Everyday" - Darin Persinger
What's the plan? What do you want to make happen between now and the end of the year with a hundred days left?
Are you going to wait or are you going to create?
I know this hasn't been the ideal year obviously but that doesn't mean that it still can't set you up for next year.
The shortest path is not always the quickest path.
I think in business we always look for the shortest path and expect it to just be as simple as A to B.
I see solo agents or teams focused solely on lead generation and marketing on how to get leads.
Take a look and figure out maybe there are some steps. It might feel longer, it might feel a little bit out of the way in the beginning but eventually, you'll realize you actually got there faster.
It was a longer route, but it was a faster route.
- Don’t confuse success with happiness. I’d never recommend sacrificing short term success for long term happiness.
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You can’t just like helping people buy and sell a home. You have to be good at finding people to help. And getting people who want help to find you.
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Brute force only works so well, for so long.
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Successfully reaching your goal isn’t something that happens in the future. Success comes from what you did today… and yesterday… and the day before that… and the month before that… and the year before that.
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Make sure that you're in the right environment every day.
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You don't have to be obsessed with metrics but with limited access to resources.
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you have to remove emotions from your decision making.
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You'll probably have to start doing some things you don't like and stop doing things that you do.
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Your lifestyle won't be much different when you do hit $100k or $250k or even a million dollars a year at least it shouldn't be.
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Save for your taxes.
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If you don't have the money to invest in your business you'll have to invest the time and it's almost impossible to get in front of enough people online by simply spending your time.
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The average real estate agent doesn't even make $50k a year so if you do hit your goal of $100k that means you've doubled the average and that is incredible and you should celebrate that.
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To reach your goals and to stay above that level, you can't do the right things. Sometimes you have to do the right things most of the time.
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If you're doing everything yourself, almost everything is going to take longer (this includes small tasks and big goals).
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Even if you're doing everything right don't be surprised by inconsistent outcomes.
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Make decisions quickly. Scale or bail, don't standstill.
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Recognize that there's a big difference between peak achievability and continued sustainability.
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It's hard to live in complexity for very long and most marketing advertising, funnels and business development ideas are over-engineered and complex for no reason.
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Some months you're going to do less, some months you're going to do more - keep your focus on the more month.
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Your numbers are going to grow to the levels where you're growing personally and there are three areas to focus on,
• Mindset
• Skillset
• Environment
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Being learning based is awesome, but you should be focused on what you need to learn now, not what you should learn next.
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Know what you need to do and be committed to doing that to get Market Leadership in your SPHERE, so they see you as who you are becoming, not who you were.
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“To go fast, go alone. To go far, go together.”
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You need a big enough database or a way to generate enough leads.
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If you don't have the right strategies and systems, you could burn yourself out on reaching your goals.
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Do you know who can help you or are you going to try to do this by yourself?
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If you aren't growing your database and audience, even if you hit your goals you will have the same problems of hitting your goals next year, the year after and the year after and the year after...
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Depending on the market, location, price point, it could take a lot of time or could happen immediately.
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Remember, income is a lag indicator and you can only control your lead indicators.
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Getting focused on your goal is easy. Staying focused is hard.
The key to being a great storyteller in business and in marketing is don't be afraid to tell your story to other people and be an inspiration to them through your story that will make them start telling you their stories.
There might be some days where you don't feel like doing whatever it is that you don't feel like doing.
In today's episode of daily show up, I'm going to share with you three things to do when you don't feel like showing up...
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Just push through. Show up even you feel you don't want.
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If you can't show up even when you tried, do it on the next available opportunity.
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Rely on systems instead of goals.
A lot of people think that marketing doesn't work for them because they are not paying attention to the marketing around them.
What are your strategies to make sure you are targeting a warm audience and to get them ready to take action when they are actually ready?
In today's episode of daily show up, I'm going to share with you how to make your marketing works.
There are things that you value, whether they're physical value or because of the memories or emotional connections that you have for it.
But when you're too focused on...
• What you don't have
• What you want to have
• What you used to have
• What you can't have
• What you should have
There's probably a lot of things that you're taken from granted.
After completing the STAR Report and your clients were ready, what if they might want to back off?
In today's episode of daily show up, Ray Wilburn and I were going to show you how to manage those kind of circumstances.
In today's episode of daily show up, I'm going to share with you how we track our leads by using STAR report...
Sign up
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Why "Who" is important to your business?
I wanna share with you the different perspectives of why we want to start with 'Who" and end with "Whom" from the viewpoint of your marketing to your productivity or performance.
A lot of people think that their success comes from luck.
Others also think that their success comes from other people's success or their failure comes from a lack of luck.
In today's daily show up I'm going to share with you the 999 wealthy universe principle by Naval Ravikant...
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Blind Luck
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Luck from Hustling
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Luck from Preparation
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Luck from Unique Character
In today's episode of daily show up, I'm going to share with you the three levels of competition...
The reality in today's world is there's always competition, everywhere...
But the most important thing to remember is you must be good enough for yourself, good enough to compete and be good enough that we don't leave it on the hands of others.
You must be a LEADER.
Build your standards...
Build your structure...
Build your strategies...
Be the best type of client you want to be.
Be the first to comment on other posts and say something nice that will uplift them.
If you do it multiple times, it starts paying and you'll see how people are showing up on your contents.
You need to keep the momentum and you have to keep showing up in a way that you want your client to show up.
Courtney Persinger is a marketing and information system consultant in LA for almost 7 years. Courtney shares tips on how to keep showing up.
We talked about the importance of Time Management on work, routine and personal responsibilities especially during this time of "New Normal".
In today's episode of daily show up, I want to give you a framework on lead conversion that will absolutely memorable for you!
We call it C.U.T.E...
Compelling
Useful
Timely/Time
Easy
If you want to stop chasing leads...
If you want more consistency...
If you want to generate more leads...
Go to Darinpersinger.com/afc and look for Appointment Flow Control, it will definitely help you with your lead conversion.
I'm amazed when people are amazed that resistance shows up, setbacks show up and bad things happen.
Whenever you tried to level up and try new strategies there's gonna be resistance, and in this episode of daily show up, I'm going to share ideas that would definitely help you.
Don't just think big, you must think bigger!
In today's episode of daily show up, our main focus will be on the idea of mindset and vision.
What is the difference between limiting beliefs and personal constraints?
TIP: Make your goal 2x bigger on whatever you think you're capable of. Because thinking bigger is what moves you to the next level.
I'm grateful because you and I keep showing up.
I've' talk about how our brains are wired for a negative bias on my previous daily show up and really there's nothing wrong with that because it’s a survival mechanism.
And today our main focus is on how to create gratitude...
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Have a gratitude journal
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Thank people privately - for commenting, engaging, following and signing up
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When negativity does creep in, it's okay to see the good news and positive side of things
Our economy or marketplace is very chaotic right now. Things are going wrong and they are going off track.
In this episode of daily show up, I will share with you how important to be mentally and emotionally resilient for your clients especially in the real estate industry transaction process.
Whatever you're feeling right now, I guarantee you that your clients' feelings are compounded.
Always keep in mind that you need to be strong even things go wrong.
What do you want to achieve in your life?
What your life looks like and what is your business or career look like?
In today's episode of daily show up, I encourage you to have a blurry ideal goal before you get to know how do you want to live your life and how are you going to make a living to achieve your goals.
Remember! Expectation vs. Reality - if unmet, this will cause unhappiness.
Are you struggling with writing your own bio or about page?
This is important for Solo Entrepreneur, Solo Real Estate Agents and Solo Lender.
In this episode of Daily Show Up, Darin Persinger shares "Three Tips" on how to write effective and efficient bio & about page - how to write a draft with the help of important people and the right connections who knows you better.
Fan, Player or Coach - Which one are you?
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Fan - watching the game go by
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Player - doing the things and make things happen
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Coach - responsible for player improvement. Implementing strategy and system to win the game
Don't be a critic or a commentator...
It's hard to be the three of them, but you can!
Are you getting stuck and always going zero to one?
Here are the 2 Mistakes that you need to stop...
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You're not going fast enough
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Slowing down once you are going fast
Where is the Momentum???
Stop slowing down and keep going!
Lead Generation to Lead Nurturing - you must fill in the gap to keep your MOMENTUM and make a progress.
2 Big Real Estate Lead Conversion Mistakes Solo Real Estate Agents Make
Lead conversion is hard for a solo real estate agent... they have a lot of balls to juggle and no one to help them keep the balls in there or pick one up if it drops.
2 big real estate lead conversion mistakes solo real agents make is
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Trying to automate everything
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Trying to manually do everything
When it comes to your real estate lead conversion... you want to do the right thing at the right time not just automate and forget it and not manually grind it out either.
3 Keys To Doing Your Lead Conversion This Way
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Know the location of your lead
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Automate tasks, not conversations
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Remember the 2 philosophies.
It's easy to get caught up in the negativity that exists.
But here are three questions you can ask yourself to get yourself thinking more positive... or at least neutral.
And then 3 levels you can make the answers to those 3 questions have more impact.
Online real estate lead conversion can make or break a solo real estate agent.
A real estate team or real estate group has buyer agents working on lead conversion, they have ISA's doing lead conversion and setting appointments.
A solo real estate agent or lender or financial advisor has to balance lead generation, marketing, serving their clients with their online lead conversion.
So it's the key to online real estate lead conversion to be first or to follow up faster?
That's hard to do if you're solo and wearing all the hats right?
Maybe generating online real estate leads just isn't worth it? Maybe the conversion rate doesn't justify the time and expense.
The 2 Philosophies.
In this Daily Show Up, Darin shares the ClientPath Two Philosophies to lead conversion
SOLO AGENTS (Take Time To Do This). Make sure you celebrate your wins. Mark the milestones.
To make your marketing more consistent you want to be more consistent in your lead generation, lead conversion and lead nurturing.
A solid monthly plan you should create would focus on 4 pillars of making your marketing more consistent.
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A Monthly Acquire Plan
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Weekly Engagement Strategy
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WLNES CHECK
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Content Itinerary
If you're struggling with time management, productivity or getting things done in your real estate business, mortgage business or advising business...
If you always feel behind on business projects or your business production levels...
If you've ever thought the key to making more time in business would be to clone myself...
Darin shares why it's important to take time to make time and share tips on how to make more time in your business, so you can start getting ahead.
Getting momentum is hard. Keeping momentum is easier.
Take time to figure out how to keep momentum in your business instead of constantly working on getting momentum over and over again.
How to Catch Up or to Get Ahead
Friday is a good time to assess!
You may view back your week and there's still a bunch of stuff you need to get done.
Or you may PLAN AHEAD OF TIME for your next week's goals.
Time Management on getting projects done and Productivity.
DeLorean Time Machine Method - helps you get clarity, get rid of distractions, get focused, able to get things done and work on the projects that have an impact.
This is Why It's Hard To Achieve Goals (& Your Marketing Doesn't Work) | Ep 071 Daily Show Up If you have the PAIN on starting and stopping on things... Maybe you need to set your NEW Goals. You can't seem to sustain focus and excitement for very long... Things may change and you feel like it's being dull and you want to move to another goal or jumping around to task to task or project to project. If you want to be 100% committed when you set your goal and stay focused, the number one key is... "You have to know what's at stake" Do you have anything at stake or do you just set the goals and hope you'll achieve it? What's at stake on you Email Marketing? What's at stake when your audience doesn't take action? What's at stake for you if you don't achieve your goals?
The SIMPLE (but NOT EASY) Marketing & Productivity Tip
When the new Nike CEO was named, Steve Jobs called him to congratulate him. The Nike CEO asked, "Do you have any advice for me Steve?"
Steve responded, "No. You will do great!"
There was a pause and Steve continued...
"Nike makes some of the best product in the world. Product that you lust after. Absolutely beautiful, stunning product. But you also make a lot of crap. Get rid of the crappy stuff and focus on the good stuff."
Get Rid Of The Crappy Stuff
What do you need to edit out of your business and world?
What do you need to stop doing?
What do you need to quit?
What do you need to not even start?
It is easy to get sidetracked and distracted in this world of information and ideas, but remember, that those things don't pay the bills.
Implementation of the right things is what gets rewarded.
Implementation of the impactful things.
It's a simple marketing and productivity tip, it's just not easy. Get rid of the crappy stuff.
What would you do with advice like this from Steve Jobs, "Get rid of the crappy stuff and focus on the good stuff."
11 Things to Simplify Life & Work Feeling overwhelmed? You have too much on your plate? Stress and tired? You could try to be more productive, or use a time management hack... Of it might be better to simplify life and work. Here are 11 Things You Can Do TODAY to Simplify Life & Work 1. Delete one App from your phone 2. Unsubscribed from a bunch of marketing emails 3. Go analog with your To-Do list 4. Donate one piece of clothing 5. Eliminate media consumption 6. Engaged in physical activities 7. Plan for tomorrow 8. Plan out your Social Media Marketing 9. Plan out your Email Marketing 10. Eliminate one thing from your website (that is not useful) 11. Unsubscribed from your monthly subscription to software or services that are not useful This would be a good start to simplifying things in life and business to make room for more things that are important, or goals or just time with people that are important. It's easy to make things complex. It's difficult to make things simple. Keep focused on making life simple and making work simple.
The Secret To Being Consistent for real estate agents, mortgage lenders and financial advisors.
The reason it's so hard for real estate agents, lenders and advisors to be consistent in your marketing, lead follow up and lead conversion is making things too complicated.
To be more consistent, you need to do things that are sustainable and to be sustainable it has too be simple.
You can't live in complexity for very long.
The more complex, the harder being consistent will be.
The 3 Keys To Being Consistency in your real estate sales, lending or advising...
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Look for sustainable
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Simplify everything
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Season sparingly
Agents you know will probably be on the way out and complaining about it as they go… Review 1., 2. & 3. When the market shifts down, it always feels more extreme to agents. That’s because the number of agents coming into the industry is still increasing, while the number of transactions is going down and effort for transactions is going up. Even if your market isn’t shifting “that much,” that doesn’t mean you can’t shift to a new level in your career.
Things will slow down… buyers will wait and be pickier, etc. Days on market will increase, etc. You’re decision making and actions shouldn’t slow down. Get really good at evaluating what the market value of a listing is now and how to talk with sellers about that. What their neighbor sold their home 3 months ago for doesn’t matter now. If the market is slowing or softening, it might be because the “best” buyers have bought. Make sure buyers are working with great lenders, are solid and motivated. You don’t want something to startle them and they take off in the middle of a transaction. Know people’s reasons and communicate to those. A house is about equity and appreciation, a home is about more.
Happy Tax Day!!!
Oh the joy of being a business owner, right?
Here are the 3 Pains you are probably feeling from this process....
Pain #1. You realize you did not have a stellar year.
You finally realized you did not hit your goals.
Pain # 2. You had a great year and just wrote out a big ass check.
Or if you do the quarterly estimated, you wrote 4 fairly large checks and it's stinging a bit right now.
This is a good pain. You should feel pretty good about this pain. It's like the burn after a good workout.
If you can accept this pain and realize it's just the cost of doing business and it doesn't cause you to slow down and the growth you want in your business... and you want to keep investing.... you really should be a member of ClientPath.
http://darinpersinger.com/lus
Pain #3 This might be the worse pain...
You had a good year but when it came to write out that check... you didn't have the money.
OUCH!!! I can't help you with that so much.
I mean, when I'm working as an advisor or on one of my own businesses, I care greatly about profit.
I don't want your expenses out of whack and you not making a healthy return, but if are feeling Pain #3 it's probably more about mismanaging money. And that is not my expertise.
Don't fear your sphere and certainly don’t abandon them. Make sure their questions and concerns are answered. If you want 5-star prospects and review, you must have a 5-star offer and give 5-star service.
Conversations, conversions, and decision making will probably take longer and involve more hand holding. Learn to be patient. Learn to be more skilled. Circle back to some basic and fundamentals skills. If you came into the real estate market in the last 5 or 7 years, you might have even skipped over these. Get really good at sales conversations - what we call our process Client Momentum Activator.
Stop reacting, start responding. Figure out where you are passive in your life and business and get out in front. Assess what has been working. Evaluate if that will still work now. If not, stop. If so, do.
Still focus on listings, but find the motivated. If you have the best listings at the right price, you’ll find the buyers that are motivated. If you don’t think the market shift is a big deal and you’ll easily make it through, you won’t. If you think this will be as bad as the last one and everyone will fail, you will.
A market shift doesn’t mean a market correction, a recession, a crash, a bubble burst, or down turn. Figure out where your market was and where it’s going. Stop being silly. People do silly things with time and money when resources are abundant. When resources are scarce, they are more reasonable and are more serious. Be more serious.
Get the right mindset for the market of now. Get in the right environment for the market of now. Mindset and Environment - super connected. Both are containers and set limits. All the stuff you want to achieve is inside these containers. But you're results will only expand to the size of the smallest container. If your mindset is limited - your results will be. If your environment is limited - your results will be.
Jim Cannon Shows Up. Jim is 13 year veteran in real estate sales, focused in Pleasant Grove area, just south of Salt Lake City and just north of Provo.
We talk about showing up in the beginning of the real estate career vs showing up now.
How to get referrals....
Why scripts aren't his thing.
Just Keep Showing Up. Showing up is not easy. It's hard to show up. And easier to now. But in my experience, good things happen when you show up and keep showing up.
Getting stuck and staying stuck by dwelling on the past is super common. But whatever happened five years or 10 years ago doesn’t need to impact where you’ll be 5 years or 10 years from now. It happened. Learn from it or forget about it. “Only a fool trips on what’s behind them.” - unknown
Give yourself permission to try, permission to succeed and permission to fail.
I’ve seen so many people take themselves out of the game. They quit before they even start. They disqualify themselves and say “No” to themselves, before ever asking others.
In this episode of Daily Show Up, Darin Persinger shares some numbers about people not giving permission to themselves to try, succeed or fail.
Stuck and can't make progress? What if you don’t have the resources, skills or connections? You could quit. You could give up. You could come up with reasons why you’re stuck and can’t make progress. Or you could stop focusing on why you can’t… Maybe you don’t have the right skills, knowledge or experience. Go get them. Maybe you don’t have enough resources. Become resourceful. Maybe you don’t have the right connections. Get them. In this episode of Daily Show Up, Darin Persinger shares a story about his daughter being resourceful - and the topic of stuck and can’t make progress.
Practice What You Preach - Don't Be A Psychopath. Imagine your neighbor is a Ford salesperson but you know they lease a Dodge. How’d you feel about them and Fords? Don’t tell people now is a good time to buy a home, if you don’t own a home. Don’t talk about how real estate investing will make you rich if you aren’t a real estate investor. You don’t need to own 100’s of units, but you need to take your own advice. Saying one thing and doing something else, might work for a short period of time. But eventually, it eats at you, and you’ll feel like a deceitful slimeball. Unless you’re a psychopath. Don’t be a psychopath.
It’s easier to keep momentum than it is to get momentum. In this episode of Daily Show Up, you’ll hear about the importance of getting momentum, and keeping momentum. People work really hard to get momentum, but give up on the momentum too easily. And then to start working hard to get momentum back again. Once you have momentum, you should just focus on keeping the momentum. You’ll hear a story about Gary Keller and how he used momentum to get ahead in life, building Keller Williams and writing books like The One Thing.
Here's how to actually get motivated? Tired of feeling stuck? Stuck at your current level? Or not able to reach a certain goal? If you feel like you’re stuck or procrastinating or not taking action… One of the best ways on How to ACTUALLY get MOTIVATED…. Is STOP trying to change what motivates you. So much time and energy is wasting trying to change what motivated you. Some people are actually motivated by the Carrot… And some people are actually motivated by the Stick… Some people are motivated by winning… some are motivated by not losing, “I hate to lose more than I love to win. — Jimmy Connors. “Losing feels worse than winning feels good. — Vin Scully. “I’m a pretty good winner. I’m a terrible loser. — Tom Brady. “It kills me to lose. — Jackie Robinson. The key to actually getting motivated is to let what motivates you… actually motivate you… Some people love to win. Some people hate to lose. Some people save up money to go on a great vacation. Some people save up money in case they lose their job. Some people are motivated by their fears. Some people are motivated by their dreams. Experience has shown me that Carrot People like to set goals. Stick People are great at solving problems. Carrot People would rather win. Stick People hate to lose. One of the big mistakes that people make is assuming that Carrot People are positive and optimistic. While Stick People are negative and pessimistic. Motives are not attitudes.
How To Stop Procrastinating and Be Productive. If you find yourself a serial procrastinator, delaying on tasks and projects, or you just know you have more potential to be productive and capable of getting more done... Take some time to ask yourself these questions to help you get clarity about how to stop procrastinating and start taking action. Procrastination is normal behavior… don’t beat yourself up about it. We are hard-wired to conserve energy. It’s actually a survival mechanism. But does it procrastinating really help in the modern world and with the goals you have for yourself. If you want to be more productive and get things done - you have to figure out how to stop procrastinating. This video about procrastination does not have any tips to stop procrastinating. It’s walking you through 15 questions you can ask yourself so you can stop procrastination.
Here's a truth... YOU’RE GOING TO MAKE MISTAKES. Watch this video on Progression is greater than Perfection... I left the screen overlay on almost the entire episode.... DOH! Getting going and keep going... progression gets you closer. Progress beats perfection every day of the week. The Rock said, “Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” KEEP SHOWING UP!
Being More Consistent In Your Real Estate Marketing and all your real estate activities. The key to progress is consistency.
Can you show up more consistently and be more consistent in real estate lead generation activities and real estate marketing activities? In fitness? Nutrition?
What you do once in a while does not harm or benefit you.
Consistency is about sustainability. Setting goals and doing consistent activities that you can take action on every day.
Ep 046 Focus On What's Now - Not What's Next | Daily Show Up. Getting focused on now is the secret to productivity and getting momentum in life or in sales or business. You get focused on what’s in front of you... not what's coming. Stop creating solutions for problems that don't exist yet. Focus on now, not what's next. It's easy to get distracted by what you think you need, and coaches, trainers, thought leaders are going to bombard you with what you could be doing next… But you need to KNOW what you SHOULD be doing and focus on that. Know your game plan, know your priorities and focus on taking action… get focused on the now and taking action, not what you could be doing later.
Reflection for next level business success. If you're trying to get the next level of your business or career ... Much of the advice you’ll hear from coaches and trainers on how to reach the next level of success in your business is to increase your training, or reading…
Which on the surface is not horrible advice about reaching the next level. It actually makes sense. But I don’t think enough people trying to reach new levels in sales or new production levels in business spend enough time in reflection.
Making Space For Thought & Reflection | Daily Show Up. There is a lot coming at us in today's world... Inputs from everywhere... And if we're not careful all that information becomes overwhelming and confusing. It's underestimated to take time, reflect, to think about thinks, to be thoughtful, to internalize everything that you see, hear and learn in a day. How much time to spending thinking and reflecting? How much space in your day do you have to be thoughtful and reflective?
Showing Up is Underrated - the 2-Minute Rule | Daily Show Up My friend Ray posted on my Facebook wall this morning sharing something I said 11 years ago.
It's really hard to make decisions in isolation. We like to be able to compare things to other things. That's where Framing comes in. If marketers or salespeople can frame a decision or choice in one way you're more likely to take action or say yes.
Creating Problems By Solving Problems
No one wants more problems, but if it feels like as a business owner, real estate agents, mortgage lender you are just playing whack-a-mole all day long... every time you solve a problem, you create a problem...
You create a system to solve problems in your business, but then that system creates more and worse problems...
Take a look at the problems you're trying to solve. Maybe they are too obvious and easy... Are you asking yourself "and then what?
The easy problem or obvious problem probably doesn't move you forward the way you hoped.
How fast can you recover (that’s the secret) | Daily Show Up Everyone gets knocked down, or hits obstacles or setbacks... but how quickly can you recover and get back at it is what matters.
Two questions you could ask yourself every day... 1. What are you grateful for? 2. What are you proud of?
Monika Kristofferson Shows Up. Monika is a Professional Organizer & Productivity Consultant in Snohomish County, WA. Monika shares tips on decluttering, 4 steps to organizing your paper and thoughts on how to work from home.
Dave Ramsey Lead Generation Ads coming out hot... "Real Estate Agents Suck!" I don't think the problem is real estate agents, I think the problem is who real estate agents are letting lead them.
Do you feel stuck? Stuck at a production level? Feel like you can’t break through…
Here is why we stay stuck and your clients stay stuck…
Lesson From Joe Rogan podcast and his $100 Million deal
I'm sure you've heard about the Joe Rogan deal with Spotify by now... https://newsroom.spotify.com/2020-05-19/the-joe-rogan-experience-launches-exclusive-partnership-with-spotify/
Momentum is created by doing the right things, not more things. Here are 5 tips to get more momentum... actually these are the 5 steps to get momentum.
Anyone that decides to start a business, or is self-employed or even wants to make some extra cash hustling at one those gigs, like Uber is a bit different. Here are my 3 takes on why they are a bit out of the norm.
Many people struggle with money, because they don't really understand how money works. I think even less people understand how time works.
It's easy to buy into the idea being one funnel away or one thing away from success. But that's a wrong belief. never believe you're one player away. I don't believe in that. You can make mistakes believing you're one player away from anything. The balance of immediate and long term is something I have to consider." - Packers GM
Content marketing is about having the skill to monologue. Yes, sales is still about having a conversation and dialoguing, but to get there, video marketing or podcasting involves being able to monologue. Stand in a room, by yourself and deliver a message.
Gratitude is great, but when we settle, when we are complacent, when we know we are capable of more, this will lead to regret.
5 Tips on how to start your week successfully Want more clarity in your week? Want a more productive week? Don't feel like you have enough time? Listen to this episode to get a game plan to have a productive week.
Ray Wilburn shows up. We talk about the Navy, being a CPA and moving from employed to self-employed during this time.
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Quick story about a 1 to 1 client who hadn't had a date night in 3 years. Why You Don't Have The Time (Even Though You Do) | Daily Show Up
It's my birthday, so doing the show a bit different today. But wanted to share a really important concept with you.
Jim Flanagan shows up and talks with me about his experience of showing up during tough times and shares his wisdom on how to do that.
It’s easier to do the easy thing.
That means by default we don’t even to do the things we enjoy or make us happy.
That means it’s almost impossible to do things that are hard or stress us out.
So what can you do?
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Some information is really good its just the wrong timing. What someone is doing is probably not as important as what they did. Timing of the info matters.
Brett Boettge Shows Up. Brett is a veteran real estate agent in Jupiter, FL. We shared why and how he and his wife took two months off from their business. Why he keeps things simple. The importance of service to their clients.
There's a lot of people out there that want to give advice and have theories on what will work and have a set beliefs on the way things should work.
But if they haven't walked the final 30 feet... maybe you shouldn't take their advice.
The Final 30 Feet Rule
My business partner in CantrellPersinger.com shows up and we talk very little about real estate or business. Kris shared about starting with a clean slate, remeeting his wife, and a bunch of marriage tips. http://dailyshowup.com
Feel like you're working hard enough but not seeing results... Today's episode tackles this problem.
Bend but Don't Break. Episode 15 Daily Show Up.
You'll hear why you want to operate from a Strict Daily Schedule and have Extreme Flexibility.
Too many people are get snapped trying to operate from a Strict Schedule. And too many people operate with flexibility, no real schedule or plan for their day.
A lot of bad information out there. I don't think people are bad though, I think they do try to be helpful. But that creates confusion with misinformation. You have to be able to separate experiences from expertise.
4 Ways To Get Unstuck and get your momentum back. And 1 Tip You can take action on now. http://dailyshowup.com
In this Daily Show Up you'll hear why Accountability isn't always the answer... The secret to getting the results you want... And what wakeboarding and scoreboards have to do with any of this. http://dailyshowup.com
In this episode of Daily Show Up you hear why being nervous or afraid to show up is normal.
And courage vs confidence.
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Luke Shankula shows up.
We talk about:
- How to get out of the funk, and fix your mindset when you've "stopped" showing up *
Long-form mortgage leads
- The importance of INPUTS
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This could just be semantics. I think it's a mindset.
I hear a lot of advice about pivoting and shifting right now, and maybe that's the right thing to do for you.
Maybe that's what you need to do. What we're doing is we're leveling up.
And doubling down.
What comes first? Showing up or Leadership? It's like the chicken or the egg. 008 - Showing Up or Leadership? What Comes First? | Daily Show Up
Ep 007 Daily Show Up w/ Jeff Bernheisel We chatted about:
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How he is showing up for his real estate agent clients.
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How this market is different from the 2008 recession
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Why pivoting is probably not the answer
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Finding and reverse engineering new routines
You can also listen to the Daily Show Up any platform you listen to podcasts on. http://dailyshowup.com
The story of two teams racing to the South Pole.
My two major takeaways from this.
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Episode 5 of Daily Show Up. CREATOR VS CRITIC VS CONSUMER
It's easy right now to be a critic.
It's easy right now to be a consumer. But in this episode of Daily Show Up you'll hear why being a creator is important, being less critical of yourself is key and be aware of what you're consuming matters.
Who Are You Showing Up For? Daily Show Up 004
I think people confuse when I say Show Up and Be A Leader to only mean Business.
The first place you should show up is for YOURSELF.
The second place you should show up is for your FAMILY.
The lesson JJ, my 11 month old son is teaching me. And what to do if YOU show up, but no one else shows up? http://dailyshowup.com
Had a guest on the Daily Show Up... still working on some kinks... audio levels, quality, etc. but not going to slow down or worry about much. Just going to keep Showing Up. I talked with Jonathan Rivera about faith, recessions, leadership and showing up.
Episode 1… Coming big out of the gates fast! Why The Daily Show Up when I’m already doing a couple of different podcasts. And we’ll chat leadership… I have some Walt Disney stories for you, Walt Disney Lessons in Leadership… So I”m glad you showed up… Let’s Do This.