The Pipeline HAMILTON: Recent Episodes
Alison Pipe
I started this podcast as a way to discuss all things happening with in Hamilton specifically within the entrepreneurship community and wanted to provide my take on it as a #momprenuer. I look forward to utilizing this as a way to dive into the opinions and perspectives of other Hamiltonians and business owners.
Have you ever discovered a page online that seemed to have effortlessly created an aesthetic that pulls in their audience only to realize they used images found on Google? Today we discuss why that's a big No-No in the social media marketing world and how to create better quality content that's original to you and your brand
Being isolated in preventing the spread of the pandemic led to a lot of changes in the household whether it was that was household operations, finances, how we spend time together or how much is tablet time my 7yr old gets in a day LOL it's also changed me as an entrepreneur AND the direction of this podcast. There's a lot more that I could go on about; this topic but I'll let you listen to me jawing away about it INSTEAD.
Forgive me as I recorded this approximately two weeks ago in a fit of rage and emotion although it is focussed mainly on digital marketing the major undertone is how the racial Revolution is impacting our use of social media and our etiquette while utilizing the platforms. I critique recent attempts to bully others into posting content reflective of a allyship and encourage people to stop spreading more hate/attacks on each other lets rather focus on supporting the group that needs it and how your efforts to support them reflect them positively or negatively; you don't want to bring shame to this Movement by perpetuating a negative impact. Use your platform to bring information, facts, positivity and peace. Social media can connect, inform and excite... but #contentisking
This episode we discuss how business is a global language when combined with social media and digital marketing it can have a global reach this can be utilized for a long-overdue emphasis on social matters which have recently come to a head. Using social media we are able to bring attention to political, legal and judicial Injustice perpetuated by System designed to excuse police brutality more than it prevents it. Tech based advancements have enabled documentation methods that Force authority figures to be accountable for abuse of power. And lastly we dive into how civil rights have evolved with tech and how Trends impact political policy. Ps selfie pause
In this episode I ask you: Have you noticed a surge to social?? Why it's important to shift & adapt to the current state of the market instead of waiting it out. How developing an online strategy is the best first step, why it will be your comeback during covid. I also briefly touch on what the Covid time lines are like and how we can utilize them for growth within the business. And lastly, describing what I feel a defining factor for survival during a crisis is.
We will discuss all things Hamilton; specifically related to business and industries that benefit from and support the entrepreneurial community here in Hamilton. There will be discussions on the covid 19 crisis and how to rebound as well as how to support the small business Community here in Hamilton I make smart consumer decisions. Originally my plan was to discuss entrepreneurship as a whole and how it can be experienced differently and initiated or sought after for individual reasons based on the story of each entrepreneur. I wanted to highlight women in business and how we're at an iconic transitional stage that will help to catapult women into their own Arena of business as well as having a solid foot in the door within the current male-dominated business world.