The 10 Minutes MSP Marketing Podcast: Recent Episodes
Maude Tanguay
The 10 min MSP Marketing Podcast will return soon!
Working with managed service providers as a marketing professional, you come across the same issues fairly often. The tech crowd is comfortable with entrepreneurship, operations, even sales... but marketing? Yikes! If you've been burned by marketing before, or if you're trying to make sense of marketing tactics, lingo and the big personalities that come with marketing for IT people, this is a good podcast for you! No MBA-lingo, no marketing fluff, no time wasted.
Find me on LinkedIn: https://www.linkedin.com/in/maudetanguay/
A key part of marketing is understanding your potential buyers. In this cut to the chase episode, I give insight on what personas are and how to get started on your first draft.
How's your contact list doing? Do you send everyone in the same folder or file and leave them there to rot? Here's some advices on how to deal with contact categories in your marketing.
Has your branding been clearly defined, or was it just a by product of launching your business? In this episode, I go through different aspects to think about when creating and elaborating your branding, as well as some tips and what to avoid.
Are you afraid of marketing agencies, or don't know why they ask so many questions? As someone who used to work in the agency world and now works with MSPs, this episode's purpose is to give you insight and red flags to look out for when hiring a firm for your marketing.