Sports Business Update: Recent Episodes
George McNeilly
Sports Business Update with George McNeilly takes you behind the curtain for a deeper understanding when sports and business intersect. George is managing partner of McNeilly Communications, a trusted advisor devoted to the unique public relations and alliance development needs of each brand we represent. We provide innovative solutions that generate the media coverage, awareness and partnerships that businesses need to differentiate themselves in today’s crowded marketplace.McNeilly's career includes more than a decade as a award-winning national sportscaster covering four Olympics and eleven Super Bowls and another ten years as a senior executive with ESPN/The Walt Disney Company. Since 2012 he has served as a Professor of Sports Business to the next generation of leaders in both the Sports Marketing and Media and Dan Patrick School of Sportscasting Bachelor’s Degree Programs.
Brian Campbell won for the second time this season on the PGA TOUR, and in both instances had to work overtime for it. On Sunday at the John Deere Classic, he held off Emiliano Grillo with a two-putt par on the first sudden death playoff hole..
Campbell’s performance this week is proof of several things. His maiden victory was no fluke; he’s a master at winning in sudden-death, and magic continues to happen when the pros compete on TPC Deere Run
Each would finish regulation play at 18-under, and on the first extra hole, a two-putt par putt was all the former University of Illinois standout would need. Grillo hit his approach over the green, his chip from the rough came up short, and he two-putted for bogey.
“I played well. That's all I can do,” Grillo said. “Yeah, it is what it is. I got myself there. I gave myself a chance. You know, I made some good putts. Hit a good putt on the 72nd and that's all I can do,” Grillo said.
Five months ago, Campbell captured the Mexico Open in a playoff over long-hitting Aldrich Potgieter, a winner last week in Detroit. Campbell is the shortest driver on TOUR, averaging 276 yards from the tee box.
“It just goes to show that there’s so many different games out here and so many different ways to play the game,” Campbell said. “There is not one way to get it done, and that was something that I proved to myself earlier this season, and it's paid off.”
Campbell’s ten-year career began with a sponsor exemption in this event and has been a testament to perseverance. He lost his playing status in 2017, regaining his card in 2023, and battled injuries and illness along the way.
“It means everything. This is what we -- I've worked my entire life to be in this position, and unfortunately, we had a couple years there where it wasn't looking so good,” said Campbell, who graduated from the Korn Ferry Tour. “You have to start thinking about am I going do something else. Maybe pro golf or this route is not going to work out.”
He becomes the sixth multiple winner on TOUR this season joining Rory McIlroy, who has won three times, while Scottie Scheffler, Ryan Fox, Ben Griffin, and 2023 John Deere champion Sepp Straka have each won twice.
Campbell’s performance this week is proof of several things. His maiden victory was no fluke; he’s a master at winning in sudden-death, and magic continues to happen when the pros compete on TPC Deere Run. A premise Campbell fully agreed with.
“Magic does happen at the John Deere. Man, I just can't think of all the shots. I mean, Spieth's hole-out from the bunker (2013), Stricker's impossible 4-iron from the bunker to win for his third time (2009-2011). I played with Zach Johnson Thursday and Friday, and it was awesome to talk about some of his shots he's had here. What a great guy,” Campbell said. “So thrilled to be here. They put on such an amazing tournament.”
With the victory, the California native and South Carolina resident moved up from 59th to 28th in the FedEx Cup standings and is a lock for the playoffs, which begin in five weeks. He also cashes a first-place check of $1.5 million.
Kevin Roy and David Lipsky finished tied for third at 17-under, while a stacked final round leaderboard saw a six-way tie for 5th at 16-under, including Max Homa, 47-year-old Matt Kuchar, and 2021 John Deere Classic winner Lucas Glover.
George McNeilly with winner Davis Thomspson, and co-runner ups CT Pan, Michael Thorbjornsen and amateur Luke Clayton from TPC Deere Run in Silvia, IL
More than midway through professional golf's 5th Major. Here from leader Wyndham Clark and so much more.
Sports Business Update Host and Golf One Media Sr. Writer George McNeilly asked some probing questions related to World No. 2’s recent comments that did not sit will with some of his peers who play on the PGA TOUR.
For the second time in three years, Scottie Scheffler has won the Arnold Palmer Invitational. Hear it here!
Round One of this week's stop on the PGA TOUR begins Thursday with a "mini Major-like" atmosphere. George McNeilly reports from Orlando and the Bay Hill Club and Lodge for the 2024 Arnold Palmer Invitational Presented by Mastercard.
The Florida Swing of the PGA TOUR is underway. Here's the segment we did on Fox Sports Radio, Arizona this morning as the top of the leaderboard was about to tee off at PGA National.
The sounds from Miami and Super Bowl XXiX, January 29th, 1995 with NBC's George McNeilly
Watching Deion Sanders coach football has been a treat, and to an entirely new generation, his playing days might seem like ancient history. As someone who covered him in college and in his Super Bowl appearances for both San Francisco and Dallas, it's been amazing to see his evolution. I later worked closely with him when he hosted The New American Sportsman on ESPN and he was always a pro's pro.
Recently, I came across a gem of a show featuring the marvelous play-by-play game calling of one of my mentors, Tony Roberts, who recently passed away. We worked together for Mutual and later Westwood One Networks. The show also includes some 'Prime Time' comments from an interview I did with Deion from Miami before the Big Game. It's incredible how much life has changed since then, but it's always great to look back and remember the legends.
Moving day was just that at TPC Deere Run. George McNeilly provides the sounds from an exciting day at the John Deere Classic
Caitlin Clark, Zach Johnson, Jonas Blixt, Cameron Young and more were all part of the conversation as the PGA TOUR is in the Quad Cities for the 52nd John Deere Classic.
Here's a feature interview with George McNeilly reporting from TPC Deere Run.
Host George McNeilly talked to him about his journey back to health a championship form in this report
The John Deere Classic has continued its reputation of elevating itself despite an always challenging date on the PGA TOUR schedule and 2023 is no exception. What do you do when you are handed July 4th, 2023?
Organizers have been working feverishly over the last few months to deliver fans a first-ever Concert on the Course series featuring two of the nation’s best-known and most popular performers, Darius Rucker (Saturday, July 8th ) and Blake Shelton (Sunday, July 9th).
JT Poston is defending champion after leading wire to wire on TPC Deere Run in 2022.
Wednesday's Pro Am featured Ryder Cup Captain Zach Johnson who made some news of his own after playing 18 holes with NCAA college basketball standout Caitlin Clark. The Iowa natives had a massive gallery following them all day.
World number-19 Cameron Young says the field is stronger than player rankings mighty imply, and suggests we keep an eye out for one player in particular (besides him).
Photo: (From left to right) Michael Thorbjornsen, Tommy Kuhl, Ludvig Aberg, Marcus Byrd, William Mouw, Gordon Sargent, Ross Steelman in front of the latest John Deere tractor.
Photo by JR Howell courtesy of the John Deere Classic
George McNeilly with Taylor Moore, Adam Schenk and Jordan Speith as the final stop on the PGA TOUR's Florida Swing went to a Texan other than Speith.
After one round of the Valspar Championship there's a three way tie for the lead and a number of Major winners within striking distance as we hear in this report from Innisbrook Resort near Tampa, Florida.
Fun appearance this morning on Fox Sports Radio and Backspin The Golf Show. after two rounds of the 2023 Players Championship
There's an unlikely leader in the clubhouse after one round of The Players. From TPC Sawgrass in Ponte Vedra, Florida, Here’s George McNeilly w/ former Mississippi State standout Chad Ramey and those hot on his heels including major winners Scottie Scheffler and Colin Morakawa.
It's Players Championship week and Host George McNeilly has covered all but one since the event moved to TPC Sawgrass and produced this preview in anticipation of opening round play.
The Players telecast schedule: (all times Eastern)
Thursday and Friday 6:45 a.m. – 6:00 p.m. on ESPN+,
Noon – 6:00 p.m. on Golf Channel
Saturday and Sunday 7:45 a.m. – 6:00 p.m. on ESPN+
1:00 p.m. – 6:00 p.m. on NBC
For the 7th time in his history, the Arnold Palmer Invitational presented by Mastercard played host to a first time winner on the PGA TOUR. George McNeilly reports how Kurt Kitayama held off many of the world's best golfers to cash in at Bay Hill in Orlando and leap to No. 18 in the Official World Golf Rankings.
We learned about the history of this great golf club and how Arnold Palmer had a hand in its success.
The United States builds 4-1 lead over the International Team at the Presidents Cup. It was an opening day featuring five alternate shot foursome golf matches here at Quail Hollow in Charlotte, North Carolina. Here's a recap we just produced for VOA Sports.
Team USA Assistant Captain Fred Couples says no one is conceding anything as both teams are talented and playing for pride. George McNelly reports from Quail Hollow Country Club in Charlotte, North Carolina
Since inception, it's been a lopsided affair in favor of the Americans. George McNeilly reports from Quail Hollow in Charlotte, North Carolina which plays host to the PGA TOUR each year for the Wells Fargo Championship. Advantage Team USA? Not to hear Captain Davis Love III tell it. He and International Captain Trevor Immelman met with the media today as we hear in this report from the course.
It's TOUR Championship Week in Atlanta, 15-time Major Winner Tiger Woods is making headlines while helping to grow the game, and he's not even teeing it up. From East Lake Country Club, George McNeilly reports.
In capturing his second career PGA TOUR victory, J.T. Poston earns a trip to the Open Championship in two weeks, berths in next year's Players, Masters and PGA Championships and top prize of nearly $1.3 Million. George McNeilly reports from TPC Deere Run in Silvis, Illinois.
Host George McNeilly talks one on one with first year tournament director Andrew Lehman and his longtime mentor and friend Clair Peterson who has led the success of this event since Deere & Co. took over as title sponsor in 1999, first as a John Deere executive and then tournament director.
J.T. Poston continues to lead the field as he has since Thursday's opening round. Saturday's third round saw a number of players deliver dominating performances to find themselves within striking distance. More from TPC Deere Run in Silvis, IL from George McNeilly who talked to the round three leader and his closest competition.
29 Year Old J.T. Poston carries a 4 shot lead into round three of the John Deere Classic, and a couple of sponsor exemptions are making their presence known. From TPC Deere Run, George McNeilly goes one on one with The Postman and tells us more.
The opening round of the 2022 John Deere Classic featured some red hot performances on TPC Deere Run, and George McNeilly reports from Silvis, Illinois.
George McNeilly sets the scene with former U.S. Open Winners Webb Simpson and Lucas Glover who won last year's John Deere Classic. We also hear from an up and coming sponsor exemption out of Duke University as Quinn Riley makes his PGA Tour debut
Illinois Radio Network featured a report we produced with Pat Eikenberry, 2022 Volunteer Chairman of the John Deere Classic. The amount of money this tournament has raised with the support of John Deere, title sponsor since 1998 is staggering.
Tuesday features hometown hero Zach Johnson as the two time major winner and 2023 Ryder Cup Captain is from nearby Cedar Rapids. We also hear from Chicago's Nick Hardy and the passing of the baton from longtime Tournament Director Clair Peterson to his protege Andrew Lehmen. George McNeilly reports all week from TPC Deere Run in Silvis, Ilinois.
Host George McNeilly previews the 51st annual PGA TOUR visit to the Quad Cities and this week's John Deere Classic with 2022 tournament winner Lucas Glover and Chicago's Patrick Flavin who is among the sponsor exemptions.
In capturing his third PGA TOUR Victory, Sam Burns repeated his feat from one year ago and has won back to back Valspar Championship trophies. George McNeilly reports it two a sudden death playoff and two extra holes to decide the one.
I’ve always enjoyed story telling by producing radio features that are generally distributed by US, UK, or Canadian Networks to affiliated stations. I just heard this week’s Valspar Championship preview targeted to the English-speaking audience in Africa and could not resist sharing.
After a 5 day rain-delayed marathon, Australian Cameron Smith captured top prize, and what a prize in Ponte Vedra. Hear more in this report on VOA and Sports Business Update.
The pride and joy of the PGA TOUR is this week as The Players Championship features a deep field and a staggering prize purse and $3.6 Million Dollar winner's check. George McNeilly reports
As George McNeilly reports on VOA, Scottie Scheffler wins for the second time in his last three starts on the PGA TOUR and with the win earns over $2 Million in prize money, moves to first place in the Fed Ex Cup and 5th in golf's world rankings
It's seen as one of the most significant regular season events on the PGA TOUR, and Bay Hill has hosted the world's best players since 1979. George McNeilly reports on two rising stars among a very strong field this week.
Over the last week, we traveled to Palm Beach Gardens where Sepp Straka won his first PGA TOUR event, and where Zach Johnson was named by the PGA of America as the next Ryder Cup Captain for Team USA.
This morning, the Valspar Championship held its media day preview featuring defending champion Sam Burns who was in Tampa before heading here to Orlando for the Arnold Palmer Invitational Presented by Mastercard - an event that is now without its defending champion Bryson DeChambeau as the Florida Swing rolls on.
George McNeilly w/ Brooks Koepka and Daniel Berger from Palm Beach Gardens, Florida with a preview of this week's Honda Classic as aired on VOA Networks.
Sports Business Update recently spent some time with 17 time LPGA TOUR winner Lydia Ko to discuss her unique relationship with the Lululemon brand of active wear and apparel.
The golfing industry converged on Orlando and the Orange County Convention Center last week with some notable absences due to the pandemic. Still, many brands arrived to showcase their products and services to an eager audience of PGA members, buyers and working media. Correspondent George McNeilly provides this report which aired on VOA Networks, the largest U.S. International Broadcast Platform.
Host George McNeilly with Bridgestone Golf CEO Dan Murphy whose company chose to return when others big brands did not as the world continues to contend with the pandemic.
Host George McNeilly with Hilton Grand Vacations Tournament of Champions winner Danielle Kang, runner up Brooke Henderson and Derek Lowe, the celebrity division winner who held off Hall of Famer Annika Sorenstam in a playoff on her home course.
Host George McNeilly w/ Jessica Korda, Gaby Lopez and Hall of Famer Annika Sorenstam from Lake Nona Golf and Country Club, the Hilton Grand Vacations Tournament of Champions makes its debut on the schedule.
Ten months after a horrific car crash, Tiger made his return to action in the PNC Championship. It's a two day tournament featuring a limited field of major winners pairs with a family member. Tiger teamed up with his 12 year old Son Charlie as we hear in this report from Host George McNeilly
In early December we joined a group in Tucson and played some of the finest courses in the Southwest. If you haven't made the trip yet, learn more at VisitTucson.org. VOA traveler George McNeilly reports from Omni National Golf Course in Tucson.
In early December we joined a group in Tucson and played some of the finest courses in the Southwest. If you haven't made the trip yet, learn more at VisitTucson.org. I our latest episode, Host George McNeilly reports from Omni National Golf Course in Tucson.
For 21 years, Brian Hammons hosted Golf Central and frequently broadcast from Walt Disney World Golf. These days Hammons is tournament director for the Country Club National Championship. Host George McNeilly caught up one of Golf Channel's originals as he returned to "The Happiest Place on Turf!"
Recently discovered and digitally remastered some broadcast work we did from Barcelona and Atlanta Olympics
2009 U.S. Open winner captures his first PGA TOUR victory in more than 10 years as George McNeilly reported on VOA Networks.
Saturday, July 10 appearance to start round three of the John Deere Classic on The Backspin Golf Show.
This week on VOA Sports, Golf Insider George McNeilly reports from TPC Deere Run and the John Deere Classic Media Center where he spoke with Author Craig DeVrieze and 2019 winner Dylan Frattelli.
Most people these days know my firm and I for strategic alliances and integrated marketing communications. I also get to teach business at a great university after a corporate executive career with TWDC/ESPN. Fact is, it all began in a local radio studio while still in high school and a decade as a network broadcaster covering Olympics, Super Bowls, Major Golf, Heavyweight Championship Boxing, World Series and Major College Football and Basketball. I recently came across a few digitally remastered NCAA highlights including a one-on-one interview with the legendary John Chaney, then head coach of the Temple University Owls. I’ve been told some of my students have appreciated when I shared these memories, so here goes.
Cowboys and Niners win Super Bowls, and I got to tell their stories to a nationwide radio audience. In all, I've been to 17 Super Bowls, 11 as a network broadcaster and 6 as an ESPN executive.
In 1998, after nearly two decades of disappointment, Dale Earnhardt. Sr. finally captured the biggest race of his career, The Daytona 500. CBS Correspondent George McNeilly was trackside for the winning moment.
Looking back, other than the rights holding Motor Racing Network, no other national outlet did more spot news and features from Daytona than Westwood One and CBS Radio featuring George McNeilly.
So back in 1998, NBC’s First Light was basically radio’s version of The Today Show. Here’s flashback to my sports segment which featured among others the Payne Stewart leading round one of the 98th U.S. Open.
The 1998 United States Open Championship was the 98th U.S. Open, held June 18–21 at the Lake Course of the Olympic Club in San Francisco, California. Lee Janzen won his second U.S. Open, one stroke ahead of Stewart who finished runner-up.
Today, an exclusive interview with legendary golf club designer Barney Adams and his Breakthrough Golf Technology line of Stability Tour putter shafts. Learn more at https://breakthroughgolftech.com
GolfLogix, the most downloaded app in golf history has introduced Green Books, the first easy to read green-reading guide designed and priced for the everyday golfer to “Play Smarter.”
The rules-compliant Green Books combine detailed 3-D imagery, including yardages, with the sophisticated green-contour data that the majority of professional golfers use in competition. With the GolfLogix tour-level intel, golfers can reach into their back pockets and read every putt quickly and confidently to enable lower scores and speed up play.
These durable and water-resistant Green Books are available for more than 14,000 courses at www.golflogix.com.
Today our guest on Sports Business Update is GolfLogix President Pete Charleston who sat down with our host George McNeilly
About GolfLogix
The Number 1 App for Golf, over 4 million golfers have downloaded GolfLogix on the world's top-selling smartphones. Dedicated to offering consumers the most advanced green mapping and GPS solutions with the most useful features at accessible prices, GolfLogix helps improve individual performance.
Founded in May 1999, GolfLogix was the first to introduce handheld GPS to the golf industry and holds a U.S. patent for its unique GPS and Internet-based club tracking application. Based in Scottsdale, AZ, the company has been professionally mapping courses for more than 19 years and owns the largest, most up-to-date golf course database in the world.
In 2009, the rapid advance of smartphone technology led GolfLogix to develop and quickly capture the market with an easy-to-use application providing precise GPS distances. In addition, the software manages scorekeeping and stat tracking, then uploads them to an online clubhouse community where golfers can interact and compete with millions of other players worldwide.
I traveled to New Orleans in 1999 for Westwood One and introduced a national audience to professional fishing.
25 years ago this morning, Westwood One's America In the Morning with Jim Bohannon led their morning news magazine program with a segment George McNeilly broadcast the night before when Cal Ripken, Jr. broke Lou Gehrig's streak of 2,131 consecutive Major League Baseball games played.
In a year where it seemed that more news came from off the court, field and ice, we take listen to the sounds that made 1994 a most memorable year in sports.
A look back on all the excitement that was 1996, The Year in Sports. Triumph, tragedy and our togetherness at the Summer Olympics in Atlanta, Michael Jordan and the Chicago Bulls win a 4th NBA Championship, Evander Holyfield joins Muhammad Ali as the other boxer to reclaim the Heavyweight title three different times, Joe Torre and the New York Yankees win the World Series, Dallas won the Super Bowl for the third time in four years and so much more.
Am still searching for an interview we did with Tom Seaver upon his induction into Cooperstown and came across a sales demo we produced during my time with Westwood One. Here's some background for those who don’t follow media closely. In the late 80’s, then a mostly music driven programming distributor, WW1 acquired the venerable Mutual Radio Network, longtime home of Notre Dame Football as well as radio talk shows hosted by Larry King and Jim Bohannon. Soon after being signed by NBC to broadcast from my first Summer Olympics, WW1 would acquire the iconic NBC Radio Network, relocate it from New York to the suburbs of Washington, DC and in doing so create the world’s leading radio sports portfolio of platforms. I really enjoyed starting my career there and thought I’d take you behind the scenes to hear how great it was. If you listen closely, you will hear me doing some live coverage from the Olympics, Super Bowl and Daytona 500 among others before moving on to an executive role with ESPN.
Relive the year in sports that was 1992 as the Dream Team strikes Basketball Gold, Magic Johnson wins the NBA All Star MVP in his comeback from an HIV Diagnosis, Toronto's Blue Jays are World Series Champions, Mike Tyson is convicted of rape, The Chicago Bulls and Duke University are the kings of men's basketball, Richard Petty retires as NASCAR's Winningest Driver and so much more.
September 5th, 1995 (Baltimore, MD.) Cal Rikpen Jr. played in his 2,130th consecutive Major League Baseball game and helped the Baltimore Orioles defeat the California Angels, 8-0, in front of 46,804 at Oriole Park at Camden Yards. Sports Business Update Host George McNeilly was there for NBC and shares some of the atmosphere from the night the ironman record of Yankees Legend Lou Gerhig was matched, and then broken the following night.
Today on Sports Business Update we discuss partnership activation in sports. With so much emphasis on our new normal with the pandemic including no fans at events, teams and players working in a so-called bubble and revenues lost, we thought it would be interesting to speak to a leader in minor league baseball. Our guest is Sarah Leo, Director of Partnership Activation for the Macon Bacon on the Coastal Plain League.
The following is taken directly from www.MaconBaconBaseball.com:
When a star baseball player graduates from high school, they have two choices in pursuing their baseball career:
1. Get drafted to play pro baseball. If they’re drafted, and sign a minor league contract, they generally play in a Short-Season A-League team for a couple of years. Then they either advance to Single-A baseball or poof, they are sent home to start a different career.
2. Play college baseball. If a player commits to play college baseball, then he cannot be drafted until after his third college season. If he is then drafted, he’ll play in Single-A or Double-A baseball. Major League Baseball scouts typically recommended to CPL teams college players they want to see more of.
In the Coastal Plain League’s 20 year history, more than 1400 players have been drafted by Major League Baseball teams. That’s about 70 players per year. The quality of play is generally regarded at Single-A level.
The much-anticipated resumption of the NBA season is set for July 30. We have not had a game since March 11 when the league went on hiatus because of the coronavirus pandemic.
Early last month, the NBA's Board of Governors approved a competitive format with no fans on site to be entirely hosted at Walt Disney World where a bubble has been created for each of the 22 teams who made the cut based on their records. The NBA is not referring to it as a bubble, but rather a campus where each team’s players are part of a 37-person entourage of essential personnel.
Today on Sports Business Update our guest is Joel Glass, Chief Communications Officer of the Orlando Magic.
Arnold Palmer's legacy is alive and well at the Rosen Shingle Creek Resort in Orlando. The 18-hole Shingle Creek Golf Club is a championship course designed by Arnold Palmer Design Company. Golfers can enjoy stunning views of the natural landscape while teeing it up to extra-long par 4s and par 5s, while facing a variety of shot-making opportunities along the way. Today on Sports Business Update, Ryan Hosford, Director of Golf is our guest with host George McNeilly.
Some of the most forgiving golf clubs you will ever own, and at a great price. Today Sports Business Update introduces you to Tour Edge and the EXS Exotics line of drivers, woods and irons. Host George McNeilly goes one on one with its founder and president David Glod
Today on Sports Business Update, we hear from PGA TOUR players Rickie Fowler and Jim Furyk on competing for the second week in a row with no fans in attendance as action shifts to Hilton Head, South Carolina.
Furyk, a former Ryder Cup Captain and current Vice Captain to Steve Stricker for Team USA, speaks in depth about whether or not we will have the biannual event as scheduled for September due to the Coronavirus pandemic.
Host George McNeilly previews the Charles Schwab Challenge. It's the first full field, PGA TOUR event since cancellation of the Players Championship three months ago. In this report, you will hear from Rory McIlroy, Brooks Koepka, Harold Varner, III and defending champion Kevin Na.
Because of the continuing COVID-19 restrictions around events and public gatherings in the surrounding area, the 2020 John Deere Classic has been canceled. Today SBU Host George McNeilly has an exclusive interview with Tournament Director Clair Peterson.
Peterson says tournament will, however, continue its commitment to the 2020 Birdies for Charity campaign, including a promise to deliver at least a five percent bonus to all participating organizations. Last year, the tournament raised $13.8 million for 543 organizations.
Celebration Golf Club in Kissimmee, Florida is a must play experience. Today Sports Business Update host George McNeilly goes one on one with John Bixler, Vice President and General Manager of Celebration Golf Club and Florida Elite Golf and Travel.
As you would expect, Bixler and his team have developed and instituted protocols with player safety as their number one priority for the guest experience.
In July, 2020, the John Deere Classic prepares to celebrate the 50th anniversary of the PGA Tour's annual visit to the Quad Cities, Host George McNeilly shares a one on one interview conducted at TPC Deere Run.
This feature program was packed with insight into sports marketing, sponsorship, golf and even some artificial intelligence.
This episode of SBU was recognized for excellence at this year's International Network of Golf Conference during the PGA Merchandise Show in Orlando Florida.