Mission Matters Marketing with Adam Torres: Recent Episodes
Adam Torres
Welcome to the Mission Matters Marketing Podcast with Adam Torres. Interviews are released daily featuring leaders in a 10-15 minute format. Our podcast is designed for busy people on the move. No fluff. All content. Follow Adam on Instagram at Ask Adam Torres for up to date information on book releases and tour schedule. APPLY to be interviewed by Adam on our podcast: https://missionmatters.lpages.co/podcastguest/ FOLLOW Adam on Instagram at https://www.instagram.com/askadamtorres/
JANSON Communications recently released a white paper, Workplace Transformation for the 21st Century. In this episode, Adam Torres and Janet Chihocky, Founder & CEO at JANSON Communications, explore the new white paper while commemorating the 25th anniversary of JANSON Communications.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Building a franchise brand that breaks through the noise is no easy feat. In this episode, Adam Torres interviewed Bryan Vielhauer, President of Decal Impressions. Explore what it takes to build a franchise brand and the book Bryan will be launching with Mission Matters.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia
A great digital customer experience is crucial for many businesses. In this episode, Adam Torres interviewed Shamir Duverseau, Co-Founder & Managing Director at Smart Panda Labs. Explore what it takes to create an exceptional digital experience and the new book Shamir will be launching with Mission Matters.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
Apply to be a guest on our podcast:
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia
Bright+CO is a full-service marketing and advertising agency serving businesses across the US. OrangeWIP is a national multi-media media company dedicated to serving founders and entrepreneurs at the local level. In this episode, Adam Torres interviewed Jennifer Sutton, CEO & Founder of BRIGHT+CO Marketers and OrangeWip. Explore social media marketing and the upcoming book Jennifer will be launching with Mission Matters.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
Apply to be a guest on our podcast:
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Visit our website:
https://missionmatters.com/
Support the show
More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia
Creating long term relationships is key to growing a successful business.In this episode, Adam Torres and Darren Prince, Founder of Prince Marketing Group and Author of Aiming High, explore Darren’s new book, Mission Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol. 7, Edition 8).
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia
HarperDB is a fast distributed database platform for developers looking to quickly build apps while saving companies money. In this episode, Adam Torres and Jaxon Repp, Field CTO at HarperDB, explore how HarperDB helps software development teams succeed.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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E2 Agency specializes in eCommerce email and SMS marketing. In this episode, Adam Torres and Jason K Williamson, Founder of E2 Agency, explore how E2 Agency is helping Shopify merchants maximize their existing traffic & explode their profits with retention marketing.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Mental health in the workplace for entrepreneurs is a topic that is often overlooked. In this episode, Adam Torres interviewed Myntillae Nash, Founder & Product Designer at Myntifresh Designs. Explore mental health in the workplace and how entrepreneurs can design a healthy sustainable life that meets their needs.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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New book alert! In this episode, Adam Torres interviewed Rick West, CEO & Co-Founder of Field Agent. Explore Rick's new book, Mission Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol. 7, Edition 10).
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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New book alert! In this episode, Adam Torres interviewed Joanna Pineda, Founder, CEO and Chief Troublemaker at Matrix Group International. Explore Joanna’s new book, Mission Matters Business Leaders Volume 7.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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New book alert! In this episode, Adam Torres and Dave Tear, Owner and Sales Coach at Sales Coaches’ Corner, explore Dave’s new book, Mission Matters Business Leaders Edition Volume 7, Edition 14.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Thrive Engine provides real world, creative Wordpress website solutions and education. In this episode, Adam Torres and Josh Thill, Founder and Creative Director, Thrive Engine, explore what it takes for businesses to optimize their website presence.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Chris Stiner on Helping Businesses Grow Through TV Advertising and Connected TV. Austin-based business leader Chris Stiner, Senior Executive of Account Services at Media Culture, was interviewed by leading LA-based podcaster Adam Torres of Mission Matters Business Podcast on the topic of business growth through traditional and connected TV advertising. Chris Stiner’s mission is to create a space where his clients can thrive and exceed their goals. In this episode, he talks about what Media Culture is doing to provide flexible media support to budding and established brands alike.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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The trade show industry is responsible for $100 billion dollars in national GDP plus billions more in support of the travel, hotel, tourism and restaurant industries nationwide. In this episode, Adam Torresand Theron Whitney, Vice President, Co-owner at Xibeo, explore current trends in the trade show industry and how Xibeo is helping businesses tap into this market.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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New book alert! In this episode, Adam Torres and Fred Joyal, CEO of TruBlu Social Smiles, explore Fred's book Superbold: From Under-Confident to Charismatic in 90 Days. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Jolly SEO is a HARO (Help a Reporter Out) link-building service that helps businesses increase brand awareness, find their audience, and build their executives' authority online. In this episode, Adam Torres and Morgan Taylor, Co-Founder of Jolly SEO, explore the Jolly SEO story and how it helps clients in getting high DR backlinks from leading publications.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Social-Hire is a social media marketing agency that helps businesses turn social media into a consistent source of leads and sales. In this episode, Adam Torres and Tony Restell, Founder of Social-Hire.com, explore how Social-Hire.com is helping clients grow their businesses using social media.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Nonprofits are often looking for ways to engage with their donor base and provide value. In this episode, Adam Torres and Kelly Russell, Benefit Auctioneer, Fundraising Host and Consultant of Artisan Auctions, explore how nonprofits can raise money through auctions to achieve their fundraising goals.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Draft.dev provides high-quality, technical content that resonates with software developers. In this episode, Adam Torres and Karl Hughes, Founder & CEO of Draft.dev, explore the Draft.dev story and how to create marketing content aimed at software engineers or technical audiences.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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New book alert! In this episode, Adam Torres and Joseph Catania, CEO & Founder of Catania Media Consultants, explore Joseph’s recent release with Mission Matters.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Jamie Ross, Outreach and Marketing Executive at Innervoice Media, was interviewed by host Adam Torres on the Mission Matters Marketing Podcast. J. Ross shares how Innervoice Media motivates creative people to use art and music for community advocacy in Auburn, California.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
Apply to be interviewed by Adam on our podcast:
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New book alert! In this episode, Adam Torres and Joanna Pineda, Founder, CEO and Chief Troublemaker at Matrix Group International, explore creating amazing customer journeys and the new book Joanna will be releasing with Mission Matters.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
Apply to be interviewed by Adam on our podcast:
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Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top, takes the reader on a journey of Darren’s life as an agent to an addict and through recovery. In this episode, Adam Torres and Darren Prince, Founder of Prince Marketing Group and author of Aiming High, explore Aiming High and the upcoming book Darren will release with Mission Matters which focuses on the importance of personal relationships to exceed your business goals.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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New book alert! In this episode, Adam Torres and David Feldman, Founder and Director of Strategy at 3 Owl, explore David's new book Small By Design: The Entrepreneur’s Guide For Growing Big While Staying Small."Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Discovering your Best Self Identity (BSI) can help you live a full life. In this episode, Adam Torres and Glen T. Campbell, Founder and CEO of BSI Method, explore the BSI Method and how it can help C-suite executives get clarity, focus, and certainty about their best self so they can lead fulfilling and prosperous lives.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Marketing for law firms and medical professionals can be challenging. However, with the right team, success is possible. In this episode, Adam Torres and Joseph Catania, CEO & Founder of Catania Media Consultants, explore what it takes to stand out from the crowd of medical and law professionals.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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There’s endless examples of chatbots failing miserably. ChatBots have been adopted by so many companies because they cut costs, but oftentimes these interactions don’t solve the customer’s problem or eventually get passed to a human, which can create a negative image of the company, with a significant number of users not returning as a result. In this episode, Adam Torres and Eliav Cohen, Founder of The Bot Lab, explore what executives need to know when it comes to deploying chatbots successfully.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Carter & Custer is a digital marketing agency that specializes in amplifying the online influence of nonprofits and change makers so they can have a greater impact on the world. In this episode, Adam Torres and Jim Carter III, Founder & CEO of Carter & Custer, explore digital marketing and how organizations can optimize their efforts.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Developing the Next Leaders builds learning development and training programs. In this episode, Adam Torres and Colin Lake, President and Founder of Developing the Next Leaders, explore the sales process and what business leaders need to know.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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High Level Marketing is a marketing agency focused on optimizing websites for B2C companies. In this episode, Adam Torres and Wesley Mathews, Co-Founder & Chief Growth Officer at High Level Marketing, discuss how companies can increase their revenue generated from website traffic.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Michael Laps, Co-Founder & Strategy Director at Yoghurt Digital, was interviewed by host Adam Torres on the Mission Matters Marketing Podcast. Michael Laps shares how Yoghurt Digital is helping companies make informed marketing decisions with the help of marketing data
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Mark Gorman, CEO of Matrix Solutions, was interviewed by Adam Torres of Mission Matters Marketing Podcast. Mark Gorman uses his extensive experience in the private equity and alternative asset markets to focus on transactional, analytical, and marketing practices. Noting that 50 percent of ad revenue goes to Google, Facebook, and Amazon today, his media company’s mission is to help clients monetize their ad inventory, developing better content that efficiently and effectively entertains and informs their audiences.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Using audio is one of the best ways brands can separate themselves from the competition. In this episode, Adam Torres and Jodi Krangle, Voice Over Actor at Piece of Cake Voiceovers & Vocals and Host of The Audio Branding Podcast, explore how audio can help businesses make a deeper connection with their audience.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Billy Boughey, Founder and President of Elevate Experiences, was interviewed by Adam Torres on Mission Matters Marketing Podcast. Business event planner Billy Boughey talks with Mission Matters about leading Elevate Experiences and shares his techniques to make virtual events more engaging. He also discusses his first book and the inspiration behind it.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Jenny Woldt, Founder & President of Splash Box Marketing, was interviewed by host Adam Torres on the Mission Matters Marketing Podcast. In a recent interview with Adam Torres, Jenny Woldt discusses how Splash Box Marketing is making the web more accessible for the hard of sight community by partnering with clients on ADA Compliance and 508 Remediation reviews and more.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Ellen Didier, Founder and President of Red Sage Communications, Inc., was interviewed by Adam Torres on Mission Matters Marketing Podcast. In this interview, marketer Ellen Didier talks with Mission Matters about the importance of using advanced integrated marketing approaches that support business goals and generate leads..
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Creating an authentic personal brand has become increasingly important. In this episode, Adam Torres and Jen Dalton, Founder & CEO of BrandMirror, explore what CEOs, business owners and executives should be considering when it comes to their personal brands.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Tigercomm is a U.S. communications firm helping clean economy companies market better, tell their story to investors, secure fair treatment from policy makers and win social license to operate within local communities. In this episode, Adam Torres and Mike Casey, Founder and President at Tigercomm, explore the evolution of PR and communications in business.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Jane Buckingham, Founder and CEO of Trendera, was interviewed by Adam Torres on Mission Matters Marketing Podcast **Jane Buckingham is a best-selling author and one of the most notable experts on marketing to Generations X, Y, and Z. Before founding Trendera, she founded Youth Intelligence, The Cassandra Report, and Trend Central, all of which she sold to CAA in 2003..
From an early age (her first book was published at 17), Jane hoped to provide a true “voice of the consumer,” using groundbreaking research techniques to better understand the emerging generations.. In both Youth Intelligence and Trendera, she has built companies that help educate brands about the differences in the generations as the brands develop strategies and tactics.**
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Mission Matters Marketing Podcast host Adam Torres interviews Ruth Kuttler, the Director and Owner of Webpuzzlemaster Digital Marketing Agency. Since 2007, Ruth Kuttler has been expertly acquainted with the evolution of the Internet and digital marketing. She and her exceptional team are well-versed with growing trends, compelling content creation, pixel perfect web design, and custom web development designed for conversions and automation. Through comprehensive and innovative digital services, Webpuzzlemaster helps local businesses and entrepreneurs capture market share, increase revenues, strengthen their brand and reputation, promote customer retention, and use technology for automation to enhance productivity and ROI (return on investment).
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Naked Development is a creative agency that creates apps that stand out. In this episode, Adam Torres and John Driscoll, Founder & CEO of Naked Development, explore how business owners can best use technology to achieve their goals.
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Michael Janiak, Co-Founder and Executive Creative Director of Pattern, was interviewed on Mission Matters Marketing Podcast by Adam Torres. Michael Janiak’s mission is to help founders, disruptors, and visionaries build their brands’ identities and eCommerce experiences, fully realizing their vision and connecting with customers in ways that resonate.
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Greg Ippolito, President and Creative Director of Ippolito Media Arts (IMA), was interviewed on Mission Matters Marketing Podcast by Adam Torres.Greg Ippolito believes small and medium-sized businesses have a hard time cutting through the noise generated by larger competitors. Through his agency, Ippolito Media Arts (IMA), he helps them engage in smart, creative digital marketing that gives them a decisive edge.
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Chris Marentis, Founder and CEO of Surefire Local, was interviewed by Adam Torres on Mission Matters Marketing Podcast. Chris Marentis talks with Mission Matters about leading his firm, Surefire Local, and providing resources to local business owners that help them better market their products and captivate their target audiences.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Transworld Business Advisors is a leader in the marketing and sales of businesses, mergers and acquisitions, and franchises. In this episode, Adam Torres and Andy Cagnetta, CEO of Transworld Business Advisors, explore best practices for buying and selling businesses.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Derek Gerber, the VP of Explainify, was interviewed on the Mission Matters Marketing Podcast with Adam Torres. Derek Gerber works in the video content creation and marketing industry, helping businesses grow and connect with clients through explainer videos.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Sam Shepler, the Founder & CEO of Testimonial Hero, was interviewed on Mission Matters Marketing Podcast by Adam Torres. Sam Shepler says competitors may be able to copy your product, but they can’t do the same with your customers’ stories.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Nelson Quest, Founder & CEO of AgentFire.com, was interviewed on Mission Matters Marketing Podcast Adam Torres. Entrepreneur Nelson Quest has one of the fastest-growing personal development YouTube channels in South America, racking in over 250k subscribers in just his first year. What started as a hobby became a wildly popular venture, and Nelson says his mission is to create the sort of content he wishes he had to guide him when he was younger.
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Performance and growth marketing are key areas to focus on when it comes to lowering customer acquisition cost. In this episode, Adam Torres and Patrick Lundbom, Founder & CEO of Motoz Digital Media, Inc., explore what businesses should consider when optimizing their marketing spend.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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In this episode Adam Torres and Qamar Zaman discuss the Ads that are featured or seen on branding that you see in some online platforms. The result of good PR and the purpose of right PR.
Story Notes:
- Featured Ads
- Google Search
- Branding
- Logos and Affiliates
- Brand Halo
- Fact Checked
- Results of Good PR
- Purpose of Right PR
- Amplification to the Story
Thought leaders and industry experts can oftentime increase their profitability by enhancing their visibility. In this episode, Adam Torres and Lynette Hoy, Founder & CEO of Firetalker PR, explore how leaders can enhance visibility and convert publicity into sales.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Ken Mahar, Founder, and CEO of Email Broadcast was interviewed on the Mission Matters Marketing Podcast. Ken Mahar supports business owners with a powerful tool: email marketing, helping them reach and serve their customers more effectively through his full-service email marketing agency, Email Broadcast.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up-to-date information on book releases and tour schedules.
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Sheila Kloefkorn, CEO of KEO Marketing, was interviewed on the Mission Matters Marketing Podcast. In this insightful interview with Adam Torres, Sheila Kloefkorn talks about how she and her KEO Marketing team are helping mid-market companies scale faster by executing well-rounded, goal-oriented marketing plans.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Part 4 of Google Updates! In this episode Adam Torres and Qamar Zaman discuss the differences between SEO and PR. How to amplify your local business through PR and its purpose.
Story Notes:
- Differences between SEO and PR
- Invoice Fatigue
- Discovery of your Website
- Google my Business
- Citation Directories
- Google Trust Value
Part 3 of Google Updates! In this episode Adam Torres and Qamar Zaman discuss local SEO and marketing. How to be found in the local ranking and where to start with.
Story Notes:
- SEO Ranking Locally
- N.A.P.
- Brand Fracture
- Google my Business
- Citation Directories
- Google Trust Value
Branding has become increasingly important for business owners as the marketplace makes a move to digital. In this episode, Adam Torres and Paige Arnof-Fenn, Founder & CEO Mavens & Moguls, explore the importance of branding and how business owners can set themselves apart from the competition.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
Apply to be interviewed by Adam on our podcast:
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Part 2 of Google Updates! In this episode Adam Torres and Qamar Zaman discuss the first piece and unique angles of contents. Writing blog content that powers your website rank on Google and the equation and headlines of the content map.
Story Notes:
- KissPR
- Writing Blog Content that Powers your Website Rank on Google
- First Piece of Content
- The Avatar
- Pitfall in Audiences
- Unique Angles
- Content Map - Equation & Headlines
- Brainwaves
- Alpha State
- Beta Wave
Google updates! In this episode Adam Torres and Qamar Zaman discuss the website contents and the content structures. How to write website content that ranks on Google and how to improve the content structures.
Story Notes:
- Ranks in Google
- Website Contents
- Content Consumers
- Content's Structure
- Bite-size
- Bullet Points
- Headings & Subheadings
- Audiences
- Images
- Keyword Research
- Biggest Mistakes in Contents
Ads4Earth is a tech platform that aims to make meaningful change possible. In this episode, Adam Torres and Gold Dar Hood, Founder & CEO at Ads4Earth, explore Ads4Earth and how people can get involved.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Social media marketing has become a vital part of marketing for many businesses. In this episode, Adam Torres and Marlon Medina, Digital Marketing Partner at Golden Medina Services (GMS), explore the current and future state of online marketing.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Think differently! In this episode Adam Torres and Qamar Zaman discuss how to think differently in business and the marketing strategies of companies: Apple and Nike.
Learn about different campaigns and great branding strategies.
Story Notes:
- Think Differently
- Steve Jobs Idea
- Shoe Companies Marketing
- Think Different Campaign
- Great Branding
- Customer Testimonials
New updates from Google! In this episode Adam Torres and Qamar Zaman discuss how to prepare and optimize your content for Google. Updating your links on your website and types of Anchor Texts are important.
Story Notes:
- The KissPR
- Google Updates
- How to Prepare Your Content for Google
- Links
- Follow & Do Not Follow Links
- Types of Anchor Texts
- Content Page
Theron Whitney, Co-partner, Xibeo, was interviewed on the Mission Matters Marketing Podcast by Adam Torres. Theron started his career in the late 80’s selling consumer electronic goods. After acing it for seven years, he was introduced to trade show exhibit sales by a friend via a hiring post. The next moment, Theron immersed himself in trade show marketing. "It tapped into my creative abilities, and interest in problem solving. I was able to apply what I learned in retail, overcoming the customer’s objections , and creating unique solutions for them to be successful at their events" recalled Theron. Trying B2B sales was a new experience, and Theron enjoyed it for eight years until he met his partner and they immediately found a synergy together to create a business on their own.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Many entrepreneurs are looking for a way to enter the ecommerce space but are overwhelmed by the options. In this episode, Adam Torres and Nikita Danilov, Founder and CEO at Ecom Wizz, explore what it takes to be successful in the ecommerce space.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Creating content with an AI Robot! In this episode Adam Torres and Qamar Zaman discuss content creation, improving your website and SEO. How content matches the context and context will bring the intent.
Story Notes:
- Content Creation
- Website & SEO
- Intent of Contents
- Content Issues
- Website Search Console
- Content Machine
- User Experiences
- Predictable Results (PR)
Experiential marketing in the new is now creating space for brands to make memorable moments for their clients. In this episode, Adam Torres and Erik McKinney, Vice President Executive Creative Director at Impact XM, explore experiential marketing as the demand for in person events begins to rise.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Pay Per Click advertising is what many business owners have used to grow their businesses. In this episode, Adam Torres and Alexander Christian Nygart, CEO at White Shark Media, explore pay per click advertising and what business owners should consider when picking an agency.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Craft a great brand story! In this episode Adam Torres and Qamar Zaman discuss the basics and fundamentals in creating a story and how to start with it.
Story Notes:
- Basics & Fundamentals on How to tell a Story
- How to Start a Story
- Target Audience
- Identify Points
- Target Market
- Foundation Stage
- Content Cluster
- Press Release
- Creating Branding
- Multimedia Approach
Both sides of Media used to day-to-day businesses. In this episode Adam Torres and Qamar Zaman discuss the importance of media, promotions, grassroot level, GoFundMe and their experiences.
Story Notes:
- Fundraising in India
- Outreach Grassroot Level
- Small Business Owners
- Experiences
- Clubhouse as a Platform
- Kiss PR and Services
You can contribute here at https://www.gofundme.com/f/india-covid19-aid-relief-flight-2021
Mavens of Manufacturing aims to bring awareness to the manufacturing community through producing thoughtful educational content that matters. In this episode, Adam Torres and Meaghan Ziemba, Owner of Z-Ink Solutions and Host of Mavens of Manufacturing, explore the manufacturing sector in the United States.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Dan Einzig, Founder and CEO of Mystery-Design, was interviewed on the Mission Matters Business Podcast by Adam Torres. Walking us through his incredible journey of creative direction and branding in the music industry, hospitality sector, and legalized cannabis industry, Dan Einzig, Founder and CEO at Mystery-Design, shares his insights, thoughts and life-lessons about how he has been able to develop a portfolio of co-ventures worth millions of dollars. Driven to help other designers and small business owners realize the true worth of the value they add to their clients’ businesses, he unravels the mystery of earning shares, not just fees.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Mastering your marketing during COVID-19 is more important then ever. Learn from two experts in marketing and storytelling. In this episode Mission Matters Podcast Host and an expert in story amplification discusses veteran marketing and Digital PR expert Qamar Zaman, how small business owners can leverage digital PR.
Story Notes:
- Marketing for Qamar
- Building WordPress Website
- The News Section
- Lesson to be learned from Business and marketing
- Breakthrough on Building the System
- The Kiss PR Nine Step Process System
- How PR Generate Business
- Mission of Marketing Concept
- Principle of Brand Story
- The Foundation Floor
- The Messaging Floor
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Business owners are often faced with the decision of whether or not it makes sense to outsource digital marketing or bring it in-house. In this episode, Adam Torres and John Horn, CEO at StubGroup Advertising, explore digital marketing trends and outsourcing.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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New podcast alert! In this episode, Adam Torres and Ryan Alford, CEO and Founder of Radical and Host at The RADCAST Podcast, explore The RADCAST and digital marketing trends.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Getting in front of the right target audience and making a pitch that is memorable can be difficult. In this episode, Adam Torres and Jeff Bitton, CEO at Pitch59, explore how Pitch59 is helping people in business succeed.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Customer experience and online presence are essential components of growing a business. In this episode, Adam Torres and Chris Snellgrove, CEO at Reputation Sensei™, explore how Reputation Sensei™ is helping its clients succeed.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Performance marketing is helping many businesses thrive. In this episode, Adam Torres and John Kadlic, Owner and CEO at Parallel Path Digital Marketing Agency, explore how Parallel Path Digital Marketing is using performance marketing practices to help their clients succeed.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Platforms like WEVO are changing the way CMOs operate. In this episode, Adam Torres and Nitzan Shaer, CEO & Co-Founder at WEVO, explore the WEVO story and how the platform is helping businesses thrive.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Many businesses made shifts in 2020. In this episode, Adam Torres and Michael Heller, Founder and CEO at Talent Resources Holdings, explore Talent Resources and their plans going into 2021.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Dog is Good has become a "go to" lifestyle brand for people who love their dogs. In this episode, Adam Torres and Jon Kurtz, Co-founder & CEO at Dog is Good, explore the Dog is Good journey.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Streamlining affordable marketing is something that SelectFew makes possible. In this episode, Adam Torres and Zack Holland, CEO and Co Founder at SelectFew, explore how SelectFew is using a managed-distributed system to help it's clients thrive.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Many business owners are looking to ramp up sales during the holidays. In this episode, Adam Torres and Jessica Ainsworth, Founder and Owner at Pendragon Consulting, explore marketing during the holidays and things to consider while we are facing another shut down due to the COVID-19 resurgence.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Digital customer academies are changing the way businesses are connecting with their audiences. In this episode, Adam Torres and Joe Moriarty, CEO of Raven360, explore the benefits of digital customer academies for small businesses.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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RankBrain is changing the way many small businesses view their online presence on Google. In this episode, Adam Torres and Ken Knorr, CEO and President at That Company, explore RankBrain and tips business owners should know in order to reach their target audience online.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Marketing for real estate agents is important for those who are looking to increase their lead flow. In this episode, Adam Torres and John Danes, Co Founder and CEO at Leadjolt, explore marketing for real estate agents and what it takes to close more deals.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Word of mouth marketing can be one of the best ways to generate business. In this episode, Adam Torres and JP Clement, CEO at boomtime, explore word of mouth marketing and what business owners need to know.
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Social media has become an invaluable way for business owners to reach their target audiences. In this episode, Adam Torres and Katie Brinkley, Social Media Strategist and Founder of Next Step Social Communications, explore common social media mistakes business owners make and how they can be avoided.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Text messaging is an important part of connecting with clients. In this episode, Adam Torres and Aaron Christopher (A.C.) Evans, Co Founder and CEO at Drips, explore the future of text messaging for businesses.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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The speaking business is going through a renaissance in many ways. In this episode, Adam Torres and Steve Markman, Founder and President at Markman Speaker Management, explore the current state of the speaking business and Steve's virtual training sessions.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Ecommerce is at the core of many small businesses. In this episode, Adam Torres and Brian Scanlon, Owner of Posted Social and Director of M&A at Globalsource Infrastructure Partners, explore what small business owners should know about Ecommerce.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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PodMax is on a mission to bring podcasting to the masses. In this episode, Adam Torres and Josh Cary, Co-Founder of PodMAX & Podcast Host and Founder of Hidden Entrepreneur, explore PodMax and how it's growing the podcasting community.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Helping local retailers make the shift to ecommerce is important. In this episode, Adam Torres and Andre' Savoie, Founder and Digital Marketing Specialist at High Level Thinkers, explore what it takes to help local retailers succeed online.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Growing a social media audience organically can be achieved with the right strategy. In this episode, Adam Torres and Reuben Driedger, Founder of Coaches Creating Impact, explore strategies for growing social media audiences organically.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Email marketing is a great way to build a business. In this episode, Adam Torres and Matt Rouse, Managing Partner at Hook SEO and Host of Digital Marketing Masters Podcast, explore the benefits of email marketing and what business owners should know.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Molo9 is an AI powered marketing recommendation tool that aims to optimize marketing spend. In this episode, Adam Torres and Adi Soozin, MBA, Fast Growth Executive at MD9, explore Molo9 and how companies are using it to get results.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Using a ghostwriter can be a great way to self publish a book. In this episode, Adam Torres and Steve Eggleston, Best-selling author, ghostwriter, Founder and CEO at Eggman Global Agency, explore the ghostwriting process and what it takes to self publish a book.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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B2B marketing function is evolving. In this episode, Adam Torres and Jasmeet Sawhney, Global Head Of Marketing at Axtria, explore the future of B2B marketing function.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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The Vape industry faces many challenges surrounding PR. In this episode, Adam Torres and Thomas Feener, Director of Public Relations at Vaper Empire, explore how Vaper Empire is navigating PR.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Video testimonials can be the difference between connecting with your audience or not. In this episode, Adam Torres and Sam Shepler, Founder and CEO at Testimonial Hero, explore the benefits of video testimonials.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Telling your story is important, but it's vital to make sure the story is heard. In this episode, Adam Torres and Qamar Zaman, Founder and Chief Growth Officer at KISS PR Story, explore how business owners, entrepreneurs and executives can reach a larger audience through press releases. Maddahi's new book.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Sharing a brand story can be one of the most important things for companies to consider. But how many companies do this well over multiple channels including social media? In this episode, Adam Torres and Farhana Cannon, CEO & Founder iMedia Exposure, explore what it takes for a company to successfully share a brand story.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Optimizing sales on Amazon is the goal of many companies. But how many of us know how to do this correctly? In this episode, Adam Torres and Carolyn Lowe, Co-Founder and CEO at ROI Swift, explore what it takes to succeed on Amazon.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Podcasting is a great way to spread your message. It has never been easier for even the novice podcaster to record studio quality audio. In this episode, Adam Torres and Zachariah Moreno, CEO & CTO at SquadCast, explore how SquadCast is helping it's clients record studio quality audio.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Branding and endorsement deals are evolving. Deals are now including a closer relationship between clients and influencers. There can also be an equity component. In this episode, Adam Torres and Aaron Zack, Co Founder at Revolving Mind Media, explore the future of branding and endorsement deals.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Digital is at the forefront of doing business today. In this episode, Adam Torres and Anand Rao, SVP of Digital Business at AutoNation, explore what it means to do business digitally in today's marketplace.
Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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The Uncoached approach to business and success is both logical and strategic. In this episode, Adam Torres and Nat Berman, CEO and Founder at Uncoached Corp, explore the Uncoached framework and what leaders should know.
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New podcast alert! In this episode, Adam Torres and Jeff Policard, CEO and President at Cool Ideas Marketing, explore Jeff's new podcast, The Getting Social Podcast.
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Results driven marketing is a philosophy based on performance. In this episode, Adam Torres and Wayne Mullins, Founder at Ugly Mug Marketing, explore how Wayne's team is using a results driven marketing approach to get results.
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Digital marketing has become vital for many small businesses. Having the correct digital marketing strategy can mean the difference between success and failure. In this episode, Adam Torres and Ryan Cote, Director of Digital Services and Partner at Ballantine, explore digital marketing strategies that small business owners should know.
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Turning brands into dollars can be done through a systematic strategy that is well executed. But how many of us know how to do this effectively? In this episode, Adam Torres and Michelle Koshman, Chief Creative Officer for AMB Publicity, explore how to monetize brands while reaching the Millennial and Gen Z audiences.
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Brands have a unique opportunity to connect with audiences like never before. Advancements in analytics spell opportunity for those who understand how to segment their audiences. In this episode, Adam Torres and Megan Cunningham, CEO and Founder of Magnet Media, explore what it takes to strategically tell a brand's story.
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Turning a creative passion into a business is the dream of many. In this episode, Adam Torres and Rachel Noall, Founder at RN Marketing Collective and Host at Poems for People Podcast, explore what it takes to monetize a passion while serving others.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Amazon retail arbitrage is an E-Commerce strategy that many have used to build successful businesses. In this episode, Adam Torres and Ann Sieg, Founder and CEO at E-Commerce Business School LLC, explore Amazon retail arbitrage strategies.
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Hosting Virtual Summits can be a great way to get your name and brand out there.In this episode, Adam Torres and Robyn Bennett, CEO and Founder at The Technology Queen, explore the current state of virtual summits.
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"In Real Life" (IRL) has created a social calendar app that has gained a wide following. In this episode, Adam Torres and Abraham Shafi, Abraham Shafi, CEO and Co-Founder at IRL, explore what makes IRL the ultimate social calendar app.
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Digital marketing can be a great way to earn money online. In this episode, Adam Torres and Judith Vergara, Digital Affiliate Marketer at JudithVergara.com, explore Judith's journey in marketing and her unique approach to profits.
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The Wartime Business Playbook is a tool that business owners can use to navigate challenging times. In this episode, Adam Torres and Andy Seth, Founder and CEO of Flow Marketing, explore the Wartime Business Playbook and how Andy used it to double annual recurring revenues.
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Moving from a small business to a big business mindset can be challenging. With so much to consider, where does a small business owner start? In this episode, Adam Torres and Isar Meitis, Founder of The e-tribe, explore what it takes for small business owners to get their businesses to the next level.
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Social media is a core marketing tool for many small businesses. Using social media effectively can mean the difference between growth and stagnation. In this episode, Adam Torres and Karen Liz Albert, Owner and Founder at Behind Your Curtain, LLC., explore what it takes for small business owners to use social media effectively.
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Social selling has become a buzzword in many business circles. But social selling is often misunderstood. In this episode, Adam Torres and Christina Mascaro, Founder of The Bronze Finch, explore social selling best practices and strategies.
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B2B social media marketing on LinkedIn doesn't have to be a mystery. There are simple principles that brands can follow to succeed. In this episode, Adam Torres and Katelyn Brower, Social Media Manager at Sterling, explore what it takes to leverage LinkedIn to grow a brand.
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Lead generation through LinkedIn is always a hot topic. But how many of us know how to use LinkedIn to cultivate leads that convert? In this episode, Adam Torres and Marty Morris, Franchise Owner at Pinpoint Local Serving the Denver Area, explore lead generation and how Pinpoint Local is helping its clients thrive.
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Measure Studio is a new social analytics tool for creators and publishers that aims to ease the burden of tracking and optimizing marketing campaigns. In this episode, Adam Torres and James Creech, Co Founder and CEO of Paladin and Host at the All Things Video podcast, explore Measure Studio and its role in the marketplace.
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Content strategy and content marketing are buzzwords that currently dominate the marketing landscape. But some things never change, though the medium and distribution may with the advent of new platforms. In this episode, Adam Torres and Mike Goldberg, Editor In Chief at Vonage, explore content strategy and philosophies that have remained consistent through the years.
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Google Ads are at the core of many successful marketing campaigns. Is your business using Google Ads properly? In this episode, Adam Torres and Tracy Valencia, Director of Paid Media at MWI, explore Google Ads and what business owners need to know.
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The current Ukrainian and European digital ecosystems have become increasingly important. In this episode, Adam Torres and Olga Lysenko, Chief Experience Officer EVNE Developers, explore the Ukrainian and European digital landscape.
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B2B lead generation and customer acquisition are staples to growing a successful business for many. Using the proper strategy can mean the difference between success and failure for a business. Are you getting the most out of your customer acquisition strategy? In this episode, Adam Torres and Jeeyan Rostam-Abadi, Former EVP of Marketing at Hawke Media, explore the ins and outs of lead generation and customer acquisition.
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Brand positioning strategy has become increasingly important in today's competitive market. Telling the right on brand story can mean the difference between a successful launch and one that falls flat. In this episode, Adam Torres and Brad Schlachter, Marketing Consultant and Fractional CMO, explore brand positioning strategy and what business owners and entrepreneurs should know.
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Forming the correct strategic alliances can mean the difference between growing and scaling business effectively and hitting a plateau. Have you considered what forming the right strategic alliances can do for your business? In this episode, Adam Torres and Lewis Goldstein, President at Blue Wind Marketing, explore how to seek out and attract strategic alliances that can help your business.
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Chatbot landing pages are being used by many businesses to create engagement with potential and existing customers while driving revenue. Have you considered how chatbot landing pages can help your efforts? In this episode, Adam Torres and Steve Sunshine, VP Sales & Marketing at TruCHAT By TruVISIBILITY, explore chatbot landing pages and what business owners should know to be successful using them.
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Social engagement is becoming increasingly important for businesses worldwide. Have you considered the role it can play for you? In this episode, Adam Torres and Chris Slade, Co-Founder and Director Of Marketing of Plexis, explore social engagement and what professionals should know.
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Influencer marketing is a trend that is not going away anytime soon. In fact, it's become a pillar in the marketing plans of many businesses. In this episode, Adam Torres and Joel Beckett, CEO and Founder at The Outloud Group, explore what it takes to create and implement a successful influencer marketing campaign.
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Sales processes and marketing platforms are two key components of any successful business. Without one or the other, the business may always be kept back from reaching its full potential. In this episode, Adam Torres and Richard Rothstein, CEO of Rothstein Consulting, explore the benefits of having great sales processes and marketing platforms in place.
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Great social digital storytelling can mean the difference between a product succeeding or failing. But how many of us know how to do this effectively? In this episode, Adam Torres and Angeli Angelos, CEO at Freedom Media Group, explore what it takes to tell a compelling story that connects with its target audience.
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Life and business coaches who are not maximizing their social media presence may be missing out. Social media has become one of the key ways to attract new clients while retaining current ones. In this episode, Adam Torres and Amy Airom, Founder of Capitalize Social Media, explore the benefits of a sound social media strategy for life and business coaches.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Instagram marketing strategies is always a hot topic. But despite the curiosity, how many of us know how to market on Instagram effectively? In this episode, Adam Torres and Jenn Herman, Social Media Consultant and Founder of Jenn's Trends, explore Instagram marketing strategies and what business owners need to know.
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Creating a purpose-led brand is the goal of many companies. But how many of us know exactly how to accomplish this? In this episode, Adam Torres and Bryan Kimbell, Founder and Chief Strategist at Ethike Marketing, explore what it takes to create and grow a purpose-led brand.
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New book alert! In this episode, Adam Torres and David Lemley, President and Head of Brand Strategy of Retail Voodoo and Author of Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence, explore David's book and how brands can use it to stand out from the competition.
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Content marketing has become more important than ever for brands trying to reach their target market. But how many of us know how to scale our content marketing properly? In this episode, Adam Torres and Laura Carr, Digital Marketing Strategist, explore current trends in content marketing.
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Many people want to scale online businesses. Changing markets may also arise causing the need or opportunity to pivot. How many of us know how to scale and pivot correctly? In this episode, Adam Torres and Alan Bush, VP of Strategy at Ignite Visibility, explore strategies for scaling online businesses.
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Medical practices have unique marketing needs. A "one size fits all" approach is often not the best use of resources to get results. In this episode, Adam Torres and Scott Allen, Co-Founder and Digital Marketing Consultant at Breakthrough Dental Marketing explore the unique challenges and opportunities for medical practices to use marketing effectively.
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Company branding is important in this competitive marketplace. But how many of us know how to brand properly? In this episode, Adam Torres and Martynas Fedotovas, Owner of Equity Nest, explore company branding and how it can mean the difference between success and failure.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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LinkedIn is the leading online platform for professionals to connect. But have you considered using LinkedIn to generate new leads? In this episode, Adam Torres and Sonny Sultani, Chief Growth Officer of 120/80, explore the power of LinkedIn and how it is helping professionals succeed.
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Many businesses would like to focus on the next generation in business but don't have an effective strategy to accomplish this task. In this episode, Adam Torres and Daniel de Castellane, Founder and CEO at de Castellane Creative, explore what it takes to effectively reach the next generation.
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Having a proper media and branding strategy is important for the long term growth of businesses. However, not many businesses know how to accomplish this task. In this episode, Adam Torres and Bobbye Brooks, MBA, Co-founder, and CEO at Media 4 Women Enterprises, explore media and marketing strategies that are helping businesses succeed.
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LinkedIn is the premier business-focused social platform. Many want to get more involved but don't know-how. In this episode, Adam Torres and Raquel Borras, Chief Excitement Officer & Founder at True To You Branding, explore strategies that every professional using LinkedIn should know.
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SEO and PR were once considered separate fields by many. With marketing becoming more complex, the distinguishing lines between the two have become increasingly blurred. In this episode, Adam Torres and Noelle Fauver, Associate Director of Outreach at Inseev Interactive, explore current trends in marketing and PR.
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LinkedIn has become a powerhouse for business owners looking to expand their networks. But many are still not using the platform's full potential. In this episode, Adam Torres and Marisa Cali, Founder & Chief Amazement Officer at AllTheSocial.com, explore the benefits of having a great LinkedIn strategy in place.
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Creating a marketing strategy is important for businesses. However, how many consider having a marketing audit completed evaluating the effectiveness of the strategy? In this episode, Adam Torres and Adi Soozin, MBA, Fast Growth Executive, MD9, explore the importance of having a marketing audit completed.
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The influencer marketing landscape has matured over the years. With this maturity has come a new way of doing business. In this episode, Adam Torres and Danielle Wiley, Founder & CEO of Sway Group, explore how influencer marketing has evolved, becoming a reliable source of reaching new audiences for many brands.
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Earning backlinks for your business should be an important part of your overall marketing strategy. There are proven practical strategies that work. Are you using them? In this episode, Adam Torres and Matt LaClear, SEO expert and Founder of Your Ad Squad, LLC., explore how businesses can incorporate a backlink strategy into their overall marketing gameplan.
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Using social media has become more important than ever for brands looking to reach their target audiences. Social selling is the vehicle that makes this possible for many. In this episode, Adam Torres and Lori A. Manns, Founder and Business Strategist at Quality Media Consultant Group, explore social selling practices and what businesses should know.
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Have you considered creating a customer experience that drives leads? With this strategy, your current customers could become the best source of future business. In this episode, Adam Torres and Brittany Madden, MA, Founder & CEO at Leverage Digital Design, explore what it takes to create a customer experience that drives leads.
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Driving growth is a key objective for many small businesses. To do this consistently overtime is not an easy task. In this episode, Adam Torres and Chris Foster, VP of New Business Development at Modern Postcard, explore strategies that small businesses can use to obtain long term sustainable growth.
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Digital and print marketing are key components of an overall marketing strategy. With so many options, how are business owners to choose? In this episode, Adam Torres and Andy Buyting, Founder & CEO of Tulip Media Group, explore digital and print marketing strategies for business owners.
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Startups have unique marketing challenges. Especially when they enter a high growth stage. In this episode, Adam Torres and Jack Chen, Co-Founder and CEO of SWIDIA, explore performance and growth marketing strategies for startups.
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Landing the next big job is the goal of many. But how do you do this? Submit applications online? Network? In this episode, Adam Torres and Michelle Enjoli Beato, Founder at Connect with Michelle Enjoli, explore how Connect is helping professionals find career opportunities.
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Having a sound social and digital marketing strategy is essential for businesses in today's marketplace. Are you combining analytics and key measures as part of your overall game plan? In this episode, Adam Torres and Vanessa Shanahan, Digital Analytics and Strategy Executive explore how analytics can be used to optimize marketing strategies.
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Creating lifetime value is something many of us strive for. But how many of us know how to do this? In this episode, Adam Torres and Spencer Wade, Founder & Principal Strategist at Lift Conversions, explore what it takes to create lifetime value.
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Many brands are looking for ways to connect with their target market in an authentic way. Have you considered conscious marketing as an approach? In this episode, Adam Torres and Stu Swineford, Co-Founder & CMO Relish Studio, explore how brands can better connect with their audience through conscious marketing.
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Leading an organization into the future is no easy task. It requires very specific planning. The planning of how messages are delivered to the people who will ultimately carry out the vision of an organization's leaders is vital to the overall success of a business. In this episode, Adam Torres and Patti Sanchez, Chief Strategy Officer at Duarte, Inc., explore how her book, "Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols," is helping leaders communicate more effectively with their organizations.
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Bringing an idea into the marketplace can be tough. What if there were a roadmap that could help? In this episode, Adam Torres and Dean Ashley Bradshaw, Co-Founder in Deer in Ad Lights, explore how The Spring Formula 8 Week Program is helping entrepreneurs launch successfully.
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Launching a business is not an easy task. There are many pitfalls that can be avoided with the right support system and community. In this episode, Adam Torres and Denisa Axhami, Founder of The Detroit Entrepreneur, explore how The Detroit Entrepreneur aims to support businesses.
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The recent pandemic has been a wake-up call for many brands. Connecting with their clients has become more important than ever. In this episode, Adam Torres and Rick Milenthal, CEO of The Shipyard, explore what brands should be doing to market authentically during a pandemic.
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Having a great network of like minded professionals can mean the difference between success and failure in business. That is exactly what the San Diego chapter of Mom-owned Businesses offers. In this episode, Adam Torres and Katie Malone, CEO and Founder of Katie Malone Marketing, explore how Mom-owned Businesses are helping its members thrive.
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Sourcing PPE is not an easy task. Meeting deadlines and delivery shipments in this fast-moving market can be tricky. In this episode, Adam Torres and Gary Siegel, VP Business Development at Tangerine Promotions, explore how Tangerine Promotions is using their expertise to source PPE.
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You may have heard the term, "there are riches in the niches." But what does this mean? Is the saying still relevant? In this episode, Adam Torres and Jordan Best-Grim, Owner and Social Electrician at BestGrim Media, explore the idea of picking a niche and what that can mean for business.
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Listen to your market and results will follow. Sounds easy, right? But how many of us do this effectively? In this episode, Adam Torres and Rebecca Horan, Owner and Brand Strategist at Plot Twist Brand Strategy, explore what it takes to listen effectively to a target market.
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Allocating capital to the correct marketing channels is vital to creating a successful long term strategy. In this episode, Adam Torres and Moez I. Khan, Digital Marketing Specialist at Logical Position, explore what it takes to execute a successful long term strategy.
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In this reunion 2020 episode, Adam Torres and Andrew Helms, A Wizard at Feralflix, explore what's on the horizon for Feralflix and current film projects.
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Content marketing is at the core of a good brand strategy. With advances in AI and digital marketing, more is possible now than ever before. In this episode, Adam Torres and Peyman Nilforoush, CEO and Co-Founder of inPowered, explore how digital marketing and AI are changing the business landscape.
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Looking for unique original gifts and designs? Gifts that hold value and show extra thought and planning the recipient will appreciate. In this episode, Adam Torres and Maizie Clarke, Illustrator and Designer at Maizie Clarke LLC, explore Maizie's designs and unique process.
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It's an age-old question, "Are leaders born or bred?" One thing is for certain, leaders are needed for businesses to grow and thrive. In this episode, Adam Torres and Curt Cuscino, Founder & CEO at HypeLife Brands and Author of Money Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol.3), explore Curt's views on leadership.
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During uncertain times business owners have to be more diligent than usual to keep their business intact. In this episode, Adam Torres and Kim Cayce, CEO at The Adzi Agency, explore what it takes for business owners to grow their businesses while experiencing outward pressures that may not be under their control.
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Economic downturns impact many businesses. Is there something a business owner can do to help stave off the effects? In this episode, Adam Torres and Justin Buckley, Founder and Partner at ATTN Agency, explore marketing strategies business owners should consider during economic downturns.
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The current pandemic has taken us all by surprise. As we look forward to what is next, it's important for businesses to consider their current marketing strategies. In this episode, Adam Torres and Tyler Kemp, CEO & Founder at RollSocial.co and Leadroll.co, explore what businesses should be doing during the current pandemic.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Did you know that preparing for a media interview is important? "Winging it" is no longer a viable option for business owners when meeting with the press. In this episode, Adam Torres and Megan Saulsbury, Owner & CEO at Canyon PR, explore why proper media training is vital to building a long term brand.
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Digital marketing has become a fundamental driver of revenue for many businesses. As technologies become more complex, it's more important than ever to have a solid strategy. In this episode, Adam Torres and Sean Foote, Director of Digital Marketing at Wilton Brands, explore martech, automation and other digital marketing elements businesses should consider.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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During a crisis, many businesses choose to contract and decrease their marketing budget. However, some businesses do the exact opposite increasing their efforts. In this episode, Adam Torres and J.C. Granger, CEO of Infinity Marketing Group, explore why increasing marketing efforts during a crisis can propel a business forward while providing value.
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Paying attention to sustainability can be good for business. Incorporating this in planning early on is one of the keys to success in creating a winning strategy. In this episode, Adam Torres and Laurel Tincher, Owner at Laurel Christine, explore the benefits of sustainability for businesses.
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Social media and connectivity have changed the way the world communicates. It has become increasingly important for many to consider their public profile in order to reach goals and target markets. In this episode, Adam Torres and Gresham Harkless Jr., Owner at Blue 16 Media and Host of the I AM CEO podcast, explore the marketing philosophy, "You Are a Media Company."
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Tech startups have both unique challenges and opportunities when going to market. They need to communicate clear messaging while reaching their target audience. In this episode, Adam Torres and Jenny Bakos, Founder at How Novel Communications (HNC), explore what tech startups need to know about marketing and community management.
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Tech companies often have the unique challenge of communicating complex products in a simple manner. Clear messaging is crucial to a great product launch. In this episode, Adam Torres and Anita Alkhimovich, CEO of Cadoret, explore what tech companies should keep in mind when launching new products.
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In today's business environment digital marketing is more important than ever. With so much information, where should a business owner focus their attention? In this episode, Adam Torres and Marlin Blakeney, CEO at QContrive Marketing, explore the benefits of digital marketing strategies.
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Digital brand marketing is changing at a rapid rate. It's important for business owners to stay up to date on new trends. In this episode, Adam Torres and Joanne Tan, CEO at 10+ Visual Branding, discuss the new norms in digital brand marketing.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Automation and AI are changing the way businesses operate. As technology advances continue, it becomes more important for businesses to keep up to date with current trends. In this episode, Adam Torres and Chris Hubble, Chief Executive Officer at Bastion db5, discuss the importance of automation and AI in marketing.
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Have you considered using applets, widgets and interactive content in your business development efforts? These solutions may be just the thing you need to supplement your current lead generation strategies. In this episode, Adam Torres and Saksham Sharda, Creative Director at Outgrow.co, explore how applets, widgets and interactive content are giving some business owners an edge on their competition.
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Great PR should be a staple in every business's marketing. But many overlook the strategy because they don't understand it's nuances. Are you making that mistake? In this episode, Adam Torres and Michelle Mekky, President and Founder of Mekky Media Relations, explore the benefits of PR for small business owners.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Do you have a crisis PR strategy in place for your business? The plan must be a unified, clear, concise and actionable plan. In this episode, Adam Torres and Carolyn Barth, CEO of Digital Content Strategy, explore how companies can navigate the current business environment.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Do you have a social media strategy? Are you reaching your target market with your strategy? Social media changes constantly and it's important to stay up to date. In this episode, Adam Torres and Georgina Burns, CEO at Top Dog Social, explore how businesses can use social media to grow.
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Is your brand creating meaningful experiences? How we share experiences is changing. Vertically integrated brand and story telling is the future. In this episode, Adam Torres and Carl Choi, Founder & CEO at The Great Company, explore the past, present and future of experiential design.
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Engaging a target audience has long been the goal of brands. What if there were an innovative way to do just that? In this episode, Adam Torres and Mike Wittenstein, Founder & Managing Partner at Storyminers, explore how Future Story is connecting brands with consumers.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.
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Social media and PR are two vital tools for businesses. Are you using these vehicles correctly? What about the latest trends? In this episode, Adam Torres and Nikki Little, VP of Strategy at Franco, explore social media trends that businesses should be aware of in 2020.
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SEO and scaling a business go hand in hand. If your SEO is done correctly, more leads should come in causing the need for more processes to handle the inflow. In this episode, Adam Torres and Eric Rosado, CEO of Karma Snack Marketing, explore best practices for SEO and scaling businesses.
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Have you considered adding growth hacks to your marketing plan? Do you even know what types of growth hacks would make the best sense for your business?. In this episode, Adam Torres and Eli Regalado, Founder, CEO & Chief of Madness at Mad Hatter Agency, explore growth hacks and how they can fuel rapid growth when used properly.
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The move to digital is undeniable. Fighting the trend will leave many businesses poorly positioned in the future. So what is a business to do if they don't want to be left behind? In this episode, Adam Torres and Alexis Chiagouris, Director of Digital Marketing at Flexera, explore digital strategies that every business should know.
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Does your marketing need a little help? Maybe you started a strategy but didn't quite follow through? In this episode, Adam Torres and Adam Totounji, Founder & CEO at Mogul Insider, discuss marketing best practices for small businesses.
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How could you use social media trends in business nowadays? Many businesses can use social media to enhance their results. In this episode, Adam Torres and Krista Fabrick, Marketing Consultant, Coach & Professor, discuss how social media trends can be of use to improve your business.
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True hyper personalization was once a dream. However, advancements in technology have made hyper personalization a staple for cutting edge marketers. In this episode, Adam Torres and Meg Goodman, VP & Managing Director at Jacobs & Clevenger and Host of the J&SEE Podcast, explore how hyper personalization can be a game changer for many businesses.
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What does it take for restaurants to stick out in a crowded marketplace? How does a restaurant create a memorable experience that keeps guests coming back? In this episode, Adam Torres and Carolyn Walker, CEO & Managing Partner at Response Marketing, explore marketing strategies for restaurants.
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Lead generation is core to any business. Without leads a sales team is left hungry for opportunity. In this episode, Adam Torres and Andrew Pawlak, CEO & Co-Founder at leadPops.com, explore lead generation for mortgage, real estate, and insurance professionals.
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Tech stacks can be tricky. Tracking, email, ecommerce, CRMs, project management, SEO tools and the list goes on and on. With the speed of innovation increasing significantly, what should a business be focusing on? In this episode, Adam Torres and Duff Ferguson, Partner & Founder at Amplitude Digital, explore different tech stack options and industry patterns.
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How do you make great content? In the rapidly moving digital landscape it’s more important than ever to connect with your audience in a meaningful way. But how do you do it? In this episode, Adam Torres and Jesse Childs, Creative Producer at We Are Royale, explore what it takes to make content that lasts.
Want to see an example of creating an amazing experience? Check out the world’s first mural experience that combines augmented reality: Artolution AR Mural
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Have you ever been stuck in traffic next to a semi-truck looking at a blank white trailer? What if that blank white canvas was a moving billboard? In this episode, Adam Torres and Dan Salganik, Founding Partner at VisualFizz and Commoot, explore out of home marketing and how Commoot aims to transform truck trailers into advertising opportunities.
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When you were in an Uber or Lyft last time did you see a screen showing you deals and offers of value? Wouldn’t it be nice to have received maybe a coupon or discount on a local restaurant? Well that is exactly what Ride-Vertise aims to accomplish. In this episode, Adam Torres and Chris Tabb, Chief Technology Officer at Ride-Vertise, explore opportunities developing in the digital out of home market.
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Startups have unique challenges in the marketplace. Getting traction for a product is not an easy task. In this episode, Adam Torres and Scott Handy, Executive Director at Handmark Creative, explore what startup can do to scale their content.
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Brands looking to connect to Millennial and Gen Z content creators have a new source, RIZZARR. In this episode, Adam Torres and Ashley M. Williams, Founder and CEO of RIZZARR, talks about how RIZZARR is giving a voice to the next wave of content creators.
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The “Green Rush'' has been a hot topic for a while now and is not going anywhere. The widespread adoption at the state level of cannabis has created opportunities for many business owners. But are they marketing right? Traffic, foot traffic is king. In this episode, Adam Torres and Guillermo Bravo, CEO at Foottraffik, discuss what cannabis entrepreneurs can do to market better.
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Outsourcing marketing isn’t something to be treated lightly. As new technologies and platforms come to market it has become even more important to work with the right teams. In this episode, Adam Torres and Mellissah Smith, Founder at Marketing Eye & Robotic Marketer, explore marketing trends and what to look for in an experienced team.
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Are you and your business falling behind marketing trends? Would you know if you were? In this episode, Adam Torres and Laurel Mintz, CEO at Elevate My Brand, Inc., cover some of the more relevant trends businesses should be aware of.
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Connecting with the right Influencers and building long term relationships can be a profitable proposition for many brands. But what is the right way to go about it? Send a cold email? Make a call? Adam Torres and Matt Bruen, Branded Content Partnerships at FameBit by YouTube, discuss influencer marketing and the rise of FameBit.
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What if you could get “One Big Tip” from leading marketers and social media gurus? In this episode, Adam Torres and Jeff Mendelson, Creator in Chief at Effectivo.Social and Host of The One Big Tip podcast, explore Jeff’s new podcast format and how listeners will walk away with “Big Tips” in every episode.Follow Adam on Instagram at
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In order for brick and mortar businesses to continue to remain competitive with the rise of ecommerce, new ways of engaging customers is needed. In this episode, Adam Torres and Sneh Parmar, Co-Founder & CEO at Lucky Mobility, explore how business can drive new sources of traffic using location based marketing.Follow Adam on Instagram at
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In today's content driven marketing environment, media and PR are more important than ever. Do you know how to properly craft and pitch your story to get it in front of the right audience? In this episode Adam Torres and Patricia Beitler, MBA, President at Velocitas, talk about what it takes to stick out from the crowd in order to leverage media.
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Have you considered what it takes to put your brand in the media spotlight? Increased awareness of your product or service can mean the difference between success and failure. In this episode, Adam Torres and Melissa Harris, Founder & CEO at M. Harris & Co. delve into the inner working of what it takes to make a brands story stick out from the competition.
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Standing out from the crowd can mean the difference between success and failure for a business. But how do you accomplish this task? In this episode, Adam Torres and Howard Lim, President at HOW Creative, explore tactics that businesses can use to differentiate themselves from their peers in the marketplace.Follow Adam on Instagram at
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The fundamentals of storytelling haven’t changed much through the years. However, as new platforms and types of content are being created, it’s important to stay up to date on trends. In this episode, Adam Torres and Shana Starr, CEO at Bastion Elevate, explore some of the marketing concepts that brands should be aware of going into 2020.
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Many of us have heard of Geofencing, but what about using the strategy to drive real estate sales during live events? For example, lot’s of wealthy people fly in for events like the Super Bowl, right? Some may be in the market for a second, or third home. In this episode Adam Torres and Renee Lopez-Cantera, President & Creative Director at Eikon Digital provide a fresh take on marketing strategies while reinforcing some of the basics.
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Launching a new market can be a daunting task. While some may take a “shotgun” approach, having a strategic plan can save both time and money. In this episode Adam Torres and Renee Miller, President & Creative Director at The Miller Group, discuss different approaches to a successful product launch.
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- AI Transformations
- Personalization
- Short for targeted messaging
- TikTok
There is a lot to be excited about in the new frontier of Digital. AI advancements, personalized targeted messaging and platforms like TikTok are changing the way we do digital. In this episode Adam Torres and Malcolm Bohm, CEO & Founder of Liquid Grids, explore the digital transformation that affects us all.
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Increasing sales conversions and client satisfaction is the dream of every business. Who wouldn't want more happy clients? In this episode Adam Torres and Ethan Beute, Chief Evangelist at BombBomb explore how using simple video can create more meaningful interaction.
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