SMC: School Marketing and Communications: Recent Episodes
imageseven
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
The Insight Series with Charlie Maughan – Creating clarity parents can see and navigate – The Insight Clarity of message depends less on one strong asset, than on the system connecting every interaction. Charlie explores why a school can follow its style guide perfectly, yet still feel difficult for parents to understand. Exploring the differences between style guides and design systems, he looks at the layers beneath execution, from strategy and message architecture to visual identity and experience design. When those layers connect, parents are less likely to notice the system itself. They simply feel that the school makes sense from every interaction.
Episode Links:
- Design Systems vs Style Guides – Nielsen Norman Group
- Design Systems 101 – Nielsen Norman Group
- Information Scent – Nielsen Norman Group
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate.
The Insight Series with Charlie Maughan – Creating clarity parents can see and navigate – The Reality
Small disconnects in brand experience can do more damage than a school realises. In episode two of 'Creating clarity parents can see and navigate', Charlie discusses how outdated documents, broken links, mixed messages and confusing website journeys make parents work harder to understand a school. That extra effort can quietly shift confidence into doubt. He explores how a more coherent visible experience can help each touchpoint reinforce the same promise, rather than leaving parents to reconcile or bridge the gaps.
Episode Links:
- Information Scent – Nielsen Norman Group
- Minimize Cognitive Load to Maximise Usability – Nielsen Norman Group
- 10 Usability Heuristics for User Interface Design – Nielsen Norman Group
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate
The Insight Series with Charlie Maughan – Creating clarity parents can see and navigate – Orientation
In episode one of 'Creating clarity parents can see and navigate', Charlie explores why visible clarity is more than a design issue. He explores how parents experience a school through its website, visual identity, photography, publications, signage, social posts and everyday communications. Charlie then poses that parents do not see these touchpoints as separate from the school experience. Instead, they use them to judge how organised, professional and trustworthy the school is.
Episode Links:
- Stanford Guidelines for Web Credibility
- Jakob's Law – Nielsen Norman Group
- Information Sent – Nielsen Norman Group
- Minimise Cognitive Load to Maximise Usability – Nielsen Norman Group
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate.
The Insight Series with Charlie Maughan – How parents form confidence - and what it means for your marketing strategy – Applied
In the final episode of 'How parents form confidence – and what it means for your marketing strategy', Charlie discusses how to turn parent confidence into a deliberate part of a school's marketing strategy. He explains why schools need to look beyond enquiries and conversions, and build confidence through clear positioning, structured messaging, connected touchpoints and shared ownership across the entire enrolment journey. In the next lecture, Charlie will explore how to create clarity that parents can see and navigate. He will discuss how brand, websites, visuals and the role they play in creating an overall experience that can help parents understand and trust a school.
Episode Links:
- The 2024 B2B Buyer Experience Report – 6sense
- Determinants of Parental School Choice: A Systematic Review of the Literature
- The Components and Determinants of School Reputation: Insights from Parents' Voices
- Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context
- Drivers of school choice: The role of behavioural science in parental decision making – Independent Schools Victoria
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate
The Insight Series with Charlie Maughan and Suzanne Willcock – How parents form confidence - and what it means for your marketing strategy – What we see
In episode four of the Insight Series on how parents form confidence, Charlie is joined by imageseven Group Account Director Suzanne Willcock to explore what happens when a school's marketing, enrolment and leadership teams are working from the same understanding of how confidence is built.
Drawing on her experience working with schools across Australia, Suzie explains why prospective parents rarely arrive at tours and open days as blank slates. Instead, they arrive carrying a level of confidence that has been shaped long before those interactions take place.
Together, Charlie and Suzie discuss how misaligned messaging creates friction, confusion and unnecessary pressure on enrolment teams, while strategic clarity helps parents arrive better informed, ask better questions, and seek confirmation rather than persuasion.
Episode links:
- The 2024 B2B Buyer Experience Report – 6sense
- Determinants of Parental School Choice: A Systematic Review of the Literature
- The Components and Determinants of School Reputation: Insights from Parents' Voices
- Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context
- Drivers of school choice: The role of behavioural science in parental decision making – Independent Schools Victoria
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate
The Insight Series with Charlie Maughan – How parents form confidence - and what it means for your marketing strategy – The Insight
In episode three of the Insight Series on how parents form confidence, Charlie discusses why confidence is rarely built in one standout moment. While open days, tours and campaigns all play an important role, he argues they usually confirm what parents already believe, rather than create that belief from scratch. Charlie explores how confidence is built over time through repeated, consistent signals across the prospective parent journey, and why strategy matters in aligning people, messages and touchpoints so confidence can be built purposefully.
Episode links:
- The 2024 B2B Buyer Experience Report – 6sense
- Determinants of Parental School Choice: A Systematic Review of the Literature
- The Components and Determinants of School Reputation: Insights from Parents' Voices
- Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context
- Drivers of school choice: The role of behavioural science in parental decision making – Independent Schools Victoria
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate.
The Insight Series with Charlie Maughan – How parents form confidence - and what it means for your marketing strategy – The Reality
In this episode of the Insight Series, Charlie examines why schools do not usually lose enrolments because they lack visibility, but because prospective parent confidence has been gradually worn away. As part of the Insight Series on how parents form confidence, he explores how inconsistent messaging, unclear differentiation, unsupported claims and internal misalignment can create doubt at key points in the enrolment journey. Charlie also explains why simply producing more content or launching more campaigns will not solve the problem when the signals parents receive from your school are mixed.
Episode links:
- Determinants of Parental School Choice: A Systematic Review of the Literature
- School Choice: A Research Report 2021 – Independent Schools Australia
- The Components and Determinants of School Reputation: Insights from Parents' Voices
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate
The Insight Series with Charlie Maughan – How parents form confidence - and what it means for your marketing strategy – Orientation
In episode one of 'How parents form confidence – and what it means for your marketing strategy', Charlie explores why enquiry is not the beginning of the school choice journey, but a sign that a decision is already taking shape.
He explores how parents often form views of a school well before making contact, drawing on reputation, word of mouth, lived experience and repeated brand signals over time.
Charlie also probes the commonly held belief — usually outside of marcom offices — that success for school marketers is measured only by enquiries. Instead, he proposes that it's about building clarity and confidence long before families are ready to act.
Episode Links:
- The 2024 B2B Buyer Experience Report – 6sense
- Drivers of school choice – Independent Schools Victoria
- Determinants of Parental School Choice: A Systematic Review of the Literature
- School Choice: A Research Report 2021 – Independent Schools Australia
- The Components and Determinants of School Reputation: Insights from Parents' Voices
- Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate
The Insight Series with Charlie Maughan – Why school marketing works differently – Applied
In the final episode of 'Why school marketing works differently', Charlie explores what it looks like to apply brand clarity to a school.
He explores how a school brand is shaped by far more than marketing outputs alone, with every touchpoint contributing to how families interpret the school and how confident they feel in their decision.
Charlie then shares a practical framework for assessing brand consistency, encouraging marketers to gather staff perspectives and opinions, testing the enrolment experience through mystery shopping, and auditing your school's communications and collateral to check whether your messaging is clear and aligned.
In the next topic, Charlie will unpack how parents form confidence — and what it means for the marketing strategy.
Episode Links:
- The B2B Buyer Experience Report – 6sense
- School Choice: A Research Report - Independent Schools Australia
- Parents often lack metacognitive insight into what drives school choice decisions. - PLOS ONE
- The B2B Buying Journey: Key Stages and How to Optimize Them – Gartner
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate
The Insight Series with Charlie Maughan – Why school marketing works differently – What we see
In episode four of Why school marketing works differently, Charlie is joined by imageseven Account Director Cassandra Kirkpatrick to discuss what marketers often underestimate when they enter the education sector.
Drawing on her own experience, Cas explains why school marketing is rarely limited to campaigns or advertising, requiring marketers to wear many hats, translate complex educational language, and build support for marketing inside the school.
Together, Charlie and Cas explore the assumptions marketers bring with them, the challenge of long enrolment cycles, and why listening to stakeholders is often the key to understanding what makes a school genuinely distinctive.
Episode Links:
- The B2B Buyer Experience Report – 6sense
- School Choice: A Research Report - Independent Schools Australia
- Parents often lack metacognitive insight into what drives school choice decisions. - PLOS ONE
- The B2B Buying Journey: Key Stages and How to Optimize Them – Gartner
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate
The Insight Series with Charlie Maughan – Why school marketing works differently – The Insight
In episode three of 'Why school marketing works differently', Charlie reframes what a school brand actually is — and why clarity and consistency often matter more than creativity.
For prospective parents, brand is not decoration. It's a risk-reduction mechanism in an emotional, high-stakes decision. What builds confidence isn't novelty, but familiarity, proof and alignment across every touchpoint. Charlie explores why school marketing behaves less like traditional B2C and more like B2B —where reassurance, accumulated trust and long decision cycles determine whether families move forward with confidence.
Episode Links:
- The B2B Buyer Experience Report – 6sense
- School Choice: A Research Report - Independent Schools Australia
- Parents often lack metacognitive insight into what drives school choice decisions. - PLOS ONE
- The B2B Buying Journey: Key Stages and How to Optimize Them – Gartner
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate
The Insight Series with Charlie Maughan – Why school marketing works differently – The Reality
In episode two of 'Why school marketing works differently', Charlie explores the reality of how school marketing can go off track when it borrows from the wrong playbook, especially a bottom-of-the-funnel mindset that overweights performance marketing and underinvests in brand-building.
Charlie discusses what's often misunderstood about marketing in schools: the long decision journey, the need to build confidence and trust, and the hidden cost of campaign-only thinking.
When a brand isn't doing its job, enquiries arrive with less conviction, comparison shopping increases, and admissions teams are left to do the heavy lifting.
Episode Links:
- The B2B Buyer Experience Report – 6sense
- School Choice: A Research Report - Independent Schools Australia
- Parents often lack metacognitive insight into what drives school choice decisions. - PLOS ONE
- The B2B Buying Journey: Key Stages and How to Optimize Them – Gartner
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate
The Insight Series with Charlie Maughan – Why school marketing works differently – Orientation
Welcome to the first topic in The Insight Series. In this orientation episode, Charlie sets the context for why school marketing often feels harder than it should — and why that tension isn't accidental.
School choice is a high-stakes, identity-driven decision shaped by long timelines, multiple influencers and emotional weight. Parents are often well advanced in their thinking before they enquire, reshaping how marketing must work.
Charlie explores what this means for school marketers, often carrying responsibility without full authority, and why brand building in schools is less about promotion and more about reducing risk and building confidence.
This episode begins a five-part exploration of why school marketing works differently.
Episode Links:
- The B2B Buyer Experience Report – 6sense
- School Choice: A Research Report – Independent Schools Australia
- Parents often lack metacognitive insight into what drives school choice decisions. – PLOS ONE
- The B2B Buying Journey: Key Stages and How to Optimize Them – Gartner
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate
Introducing The Insight Series with Charlie Maughan
In the first episode of 2026, Charlie introduces a new format for SMC – The Insight Series. These short, focused mini chapters are designed to make big school marketing topics easier to tackle, with clearer priorities and practical next steps. Each topic follows a structured flow: Orientation sets the context, Reality names what gets in the way, Insights shares useful frameworks, What We See brings in what's happening in schools, and Applied turns it into next steps for you.
Got questions or feedback for Charlie and the team? You can send them via the following:
- Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to www.imageseven.com.au/imaginate
School marketing and communications with Charlie Maughan, James Tindall and José Caceres
In the final episode of SMC for 2025, Charlie is joined again by Senior Account Manager James Tindall and imageseven's Director of Design — José Caceres — to discuss a new video content solution created to help schools produce consistent, high-quality content – imaginate. The team explores how imaginate supports schools by connecting overarching strategy with the demands of day-to-day content creation. In the Deep Dive, the team assess what makes a design feel truly balanced and 'just right', focusing on the importance of visual principles such as grids and structure to typography and colour schemes. In Rants and Raves, the trio dissect this year's Christmas ads and discuss those that created a compelling story and who missed out.
Episode links:
- imageseven.com.au/imaginate
- Good Visual Design, Explained – Neilsen Norman Group – Kelley Gordon
- The Worst and Best Christmas Ads in 2025 - Encodify
Got more questions for Charlie and the team or want to share what you'd like to see from the team in 2026? You can ask them via the following:
- Email: smc@imageseven.com.au
- Survey: imageseven.typeform.com
Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/
School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall
In this episode of SMC, Charlie and Rita are joined by Senior Account Manager James Tindall to chat about why it's time for school marketers to stop chasing clicks and start building brands that last. In Making News, the team first discuss fresh data showing CMOs shifting their focus from performance marketing to brand awareness and what schools marketers can take from this. In the Deep Dive, they explore why authentic, experience-led content cuts through digital fatigue, and how live events can spark a real connection with your community. In Rants & Raves, they celebrate Nike's Chicago Marathon campaign — a masterclass in smart, human, context-driven storytelling.
Episode links:
- Brand awareness, media investment, B2B customer journeys: 5 interesting stats to start your week – Marketing Week
- Brand experiences create social content algorithms can't ignore – The Drum – Joe Panepinto
- Nike hits stride with Chicago Marathon campaign that speaks fluent runner – Famous Campaigns – James Herring
Got more questions for Charlie and the team or want to share what you'd like to see from the team in 2026? You can ask them via the following:
- Email: smc@imageseven.com.au
- Survey: imageseven.typeform.com
Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/.
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn
In this episode, Charlie is joined by Rita and Digital Marketing Specialist, Harrison, to explore some eye-opening stats from the marketing world. From job-switching in the industry, to the surprisingly low awareness of brand purpose, and even why ads perform better when the weather changes. In the Deep Dive, the trio discuss imageseven’s latest analysis of school website traffic and how AI is reshaping SEO for schools of all sizes. And, in Rants and Raves, the team rave about Wesley College’s Centenary Project and its creative community engagement.
Episode Links:
- Switching roles, brand purpose, strategy disconnect: 5 interesting stats to start your week – Marketing – Niamh Carroll
- Wesley College Centenary Project Fly Through - Wesley College YouTube
- Is it a bird? Is it a plane? NO, it's a groundbreaking! - Wesley College
- The Smoking Ceremony - Wesley College YouTube
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
- Survey: imageseven.typeform.com
Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn
In this episode of SMC, Charlie is again joined in the studio by Rita and Harrison. The team explores Meta’s latest addition of Threads as a placement option and whether schools should consider advertising on Threads. In the Deep Dive, the trio dissect comments from Carlsberg’s new CMO regarding their renewed commitment to brand purpose and the importance of clarity and value proposition, and discuss the similarities with school marketing and branding. Finally, in Rants and Raves, the team swoon over Edith Cowan University’s latest project update video of its new city campus, and how schools can take inspiration when launching major projects to engage with their community.
Episode links:
- Trends Ads Expand to All Meta Advertisers - Andrew Hutchinson - SocialMediaToday
- 'Impossible to move away from': Why Carlsberg's CMO is doubling down on 'Probably the best' - Niamh Carroll - Marketing Week
- ECU City Campus Flythrough - LinkedIn
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
- Survey: imageseven.typeform.com
Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/
School marketing and communications with Charlie Maughan, Andrew Sculthorpe and Harrison Shearn
In this episode, Charlie is joined by imageseven Managing Partner Andrew ‘Scully’ Sculthorpe and Digital Marketing Specialist Harrison Shearn. The trio explore how AI-generated summaries are affecting website traffic and SEO, and how school marketers should adapt. In the Deep Dive, they explore key findings from the 6sense B2B Buyer Experience Report, highlighting strong parallels between the B2B buyer purchasing process and the prospective parent journey in education marketing. Finally, in the Rants and Raves, the team spotlight a school pushing the AI envelope with a conversationally aware virtual principal.
Episode links:
- Study: Fewer clicks on links with an AI summary – AdNews
- The B2B Buyer Experience Report – 6sense
- Westbourne Grammar – Home Page
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
- Survey: imageseven.typeform.com
Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn
Charlie and Rita are again joined by imageseven Digital Marketing Specialist Harrison Shearn to assess Google’s new ‘AI Mode’ and its implications for school marketers and digital marketing more broadly. In the Deep Dive, they explore how to brief your marketing agency or creative team effectively by discussing why a solid brief matters, and how to avoid miscommunication and misalignment to get the best results. Finally, they answer a listener’s question about the fine line between inspiration and imitation, before raving about Canva’s cheeky and out of the box outdoor campaign in London.
Episode Links:
- Google Is Now Rolling Out AI Mode In the US – Search Engine Roundtable – Barry Schwartz
- With 9 questions to the perfect briefing for agencies - awork
- Canva OOH Campaign - James Herring
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
- Survey: imageseven.typeform.com
Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn
In this episode, Charlie and Rita are joined by imageseven Digital Marketing Specialist — Harrison Shearn — to discuss how school marketers can navigate Meta’s increasingly AI-automated platform. In the Deep Dive, the team focus on solo school marketer and strategies to help keep all the plates spinning. Finally, the team get swept up in Adelaide University’s recent ‘Launch You’ campaign and how the visuals got slightly carried away from the intended message.
Episode Links:
- Adelaide University creates LAUNCH YOU via Richards Rose - AdNews
- Adelaide University - We're here to help launch new futures - YouTube
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
- Survey: imageseven.typeform.com
Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/
School marketing and communications with Charlie Maughan, Rita Kilroy and Steph Wicks
In this episode, Charlie and Rita are joined by imageseven Marketing Manager — Steph Wicks — to discuss the announcement that Google is removing reviews from school associated Business Profiles. The team talks about how these changes can affect schools and their position in the market. In our Deep Dive, the team breaks down the essential strategies every new school marketer needs to know when stepping into the education industry. Finally, Charlie, Rita and Steph tackle QR codes and where they are appropriate in the context of the education industry and how poor execution can disrupt the entire customer journey.
Episode links:
- Google to Drop Reviews On School Business Profiles
- Deciphering the dilemma: The surprising impact of QR code menus on diminishing customer loyalty
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
- Survey: imageseven.typeform.com
Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/
School marketing and communications with Charlie Maughan and James Tindall
In this episode, Charlie is joined by imageseven Account Manager James Tindall to discuss all things school marketing. In Making News, the pair discuss what caught their attention from the recent release of InspirEd School Marketers’ annual MarCom Survey Report. In the Deep Dive, they discuss whether you should include emojis in your social media posts and how to create a strong tone of voice for your school. Finally, the team raves about Ferrari’s new Formula 1 ad campaign and what your school can learn from their use of heritage, history and storytelling.
- Sempre Forza Ferrari – Ferrari’s new campaign
- How to develop a strong tone of voice for your school
- InspirED School Marketers U.S Private School MarCom Survey Report
Got more questions for Charlie and the team? You can ask them via the following:
· Email: smc@imageseven.com.au
· Survey: imageseven.typeform.com
Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn
In this episode, Charlie and Rita are once again joined by imageseven Digital Marketing Specialist Harrison Shearn, who provides an update on the latest changes in Meta, Google and AI. The team then deep dives into the challenge of rising online advertising costs in 2025, as well as sharing how to capture audience attention while reducing dependency on expensive ad campaigns. Finally, inspired by some famous viral campaigns, the team is posed the question: “Can schools ever drop their logo?”
- The challenge of rising online advertising costs in 2025
- Heinz UK drops logo – zoning in on perfect food pairings
- Tesco drops logo from bags
· Got more questions for Charlie and the team? You can ask them via the following:
· Email: smc@imageseven.com.au
· Survey: imageseven.typeform.com
Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/
School marketing and communications with Charlie Maughan, Rita Kilroy and Imogen Smith
In this episode of SMC, Charlie and Rita are joined by imageseven Senior Designer Imogen Smith. In the Making News section, the team discuss the future of TikTok as the world watches on to see what the American Government’s next move will mean for the app. Imogen takes us through a Deep Dive into the psychology behind fonts and how they make you feel. Finally, the team raves about the viral marketing phenomenon that is Charlie XCX’s brand BRAT, and how to create a marketing brief like Charlie XCX.
- What does Trump’s executive order mean for TikTok and who might buy it?
- The psychology of fonts: how fonts make you feel
- Charlie XCX’s brief for BRAT vs how a marketer would write it
Got more questions for Charlie and the team? You can ask them via the following:
· Email: smc@imageseven.com.au
· Survey: imageseven.typeform.com
Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn
In this episode of SMC, Charlie and Rita are joined by imageseven Account Manager James Tindall, to discuss the impact of reviews on consumers’ purchasing decisions. In an extended Rants and Raves, Jaguar’s controversial new rebrand is put under the microscope as the team share their thoughts. Finally, the team rave about ‘Daisy’, an AI ‘Granbot’ designed to combat scammers by mimicking the conversational style of a grandmother, wasting their time and resources.
- The impact of online reviews on consumers’ purchasing decisions: evidence from an eye-tracking study
- The Jaguar rebrand is already the most divisive of 2024
- Jaguar ad – Copy Nothing
- Meet Daisy, the granbot designed to combat scams
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
- Survey: imageseven.typeform.com
Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn
In this episode of SMC, Charlie and Rita are joined by returning guest, imageseven Digital Specialist Harrison Shearn, to discuss the latest advancements in AI and LinkedIn’s new AI models. In the Deep Dive, we look at the surprising surprising company appointed as the UK’s most consistent brand, and explore how they have established their brand consistency over time. Finally, we share our thoughts on Instagram’s announcement of their changes to the privacy of teenage users’ accounts.
- You’ll be rail-ly surprised by who is the UK’s most consistent brand
- GWR Adventures with the Famous Five – The Start of the Adventure
- Instagram makes teen’s accounts private as pressure mounts on the app to protect children
Got more questions for Charlie and the team? You can ask them via the following:
· Email: smc@imageseven.com.au
· Survey: imageseven.typeform.com
Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/
School marketing and communications with Charlie Maughan, Rita Kilroy and Pauline Shuttleworth
In this episode of SMC, Charlie is joined by Rita and special guest, imageseven Advancement Specialist, Pauline Shuttleworth, to discuss how data-driven personalisation can co-exist with creativity. In the Deep Dive, we explore how to build a seamless relationship between marketing and enrolments and how they can work in tandem to achieve their shared goals. Finally, we share our thoughts on Tim Riches’ article Does brand build culture, or is it the other way around?
- The price and payoff of precise personalisation
- Does brand build culture, or is it the other way around?
Got more questions for Charlie and the team? You can ask them via the following:
· Email: smc@imageseven.com.au
· Survey: imageseven.typeform.com
Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn
In this episode of SMC, Rita is back to join Charlie, as they welcome special guest, imageseven Digital Specialist Harrison Shearn. We discuss Google’s surprising decision to keep third-party cookies in Chrome, an unexpected backflip from its plan to eliminate them by 2024. Harrison explains what this all means and how it may impact advertisers going forward. In the Deep Dive we discuss Net Promoter Score and why you should follow up with ‘Detractors’, and how to follow up effectively. Finally, we Rave about Rudy Willingham’s Simone Biles inspired art projects on social media.
- How to follow up with an NPS survey
- Google's surprising U-turn on third-party cookies on Chrome
- What Google's decision to keep third party cookies on Chrome means for advertisers
- Rudy Willingham's latest art projects inspired by Simone Biles
Got more questions for Charlie and the team? You can ask them via the following:
· Email: smc@imageseven.com.au
· Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan, James Tindall and Chris Leopardi
In this episode of SMC, Charlie is joined by imageseven Account Manager James Tindall and Senior Designer Chris Leopardi. In the Making News segment, the trio discuss where out-of-home media fits into your paid advertising mix and how to leverage its strengths to increase your return on investment. In the Deep Dive, Chris takes us through Design Systems, including how they differ from a Style Guide, and the team explore how to work out if a Design System is right for your school. Finally, the team Rave about AAMI’s new campaign involving the Olympics.
- Out of home is a growing driver of ROI in media mix
- Design Systems vs. Style Guides
- Design Systems 101
- AAMI shows support for ‘athletes in the making’ in new campaign via Ogilvy
Got more questions for Charlie and the team? You can ask them via the following:
· Email: smc@imageseven.com.au
· Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn
In this episode of SMC, Charlie and Rita are joined by Digital Specialist Harrison Shearn, to discuss Meta AI’s announcement that they will be using historical data and images posted by users to train its model, and what this means for schools and school marketers. In the Deep Dive, the team discuss how to interpret digital marketing campaign reports, and setting expectations from your digital marketing agency. Our Question of the Month poses the question: Should I be using ChatGPT for social media? Finally, the team Rave about Telstra’s new stop motion ads starring Aussie wildlife.
- Telstra launches 26 stop motion ads starring Aussie wildlife
- Your Facebook and Instagram images are training Meta’s AI. No, you can’t opt out
- 6 actionable tips for social media managers using ChatGPT
Got more questions for Charlie and the team? You can ask them via the following:
· Email: smc@imageseven.com.au
Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan, Rita Kilroy and Vanessa Klomp
In the episode of SMC, Charlie, Rita and Vanessa go square-eyed discussing screen time trends and what it means for school marketers when considering their paid media activity. In the Deep Dive, Vanessa shares her knowledge on how to create perfect page plans and shares a free resource to help school marketers nail their next publication. Finally, in the Rants and Raves, the group discuss the latest apple ad that leaves a sour taste in the mouth.
- Electronics Hub – The Average Screen Time and Usage by Country
- Apple – Crush! | iPad Pro
- imageseven - Image/Copy Ratios for Publications – A Quick Reference Guide
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
- Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan and Rita Kilroy
In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a whole. In the Deep Dive, the pair discuss an analysis of out-of-home effectiveness and what all school marketers can take away. Finally, they Rave about a fun (mini) out-of-home campaign for Cadbury Mini Eggs.
- The Drum - For fakes' sake, let's talk about 'real ads'
- The Drum - 7 out of 10 OOH ads don't work. Here's why and how to fix them
- LinkedIn - Cadbury Mini Eggs
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
- Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White
In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hundreds of thousands of dollars removing out-of-home street furniture, and what school marketers can learn about placements. In the Deep Dive, the team discuss the power of ‘multitouch engagement’ and uniting admissions and marketing, before taking the (click)bait of John Le Cras’ recent piece ‘Why so much advertising is a waste of money’. Finally, in the Rants and Raves segment, the team rant about social media, and the dangers of building your brand on someone else’s (digital) land.
- AdNews - Advertising street furniture in Sydney moved in favour of pedestrians
- MarketingProfs - Boosting conversions: The power of Multitouch Engagement in Sales and Marketing
- SMC216 – Is your post-tour process up to scratch?
- SMC214 – Your Data Goldmine: unleashing the power of first-party insights for your school marketing
- SMC178 – How to market your school’s arts events
- SMC187 – How to execute the perfect conversion event
- SMC209 – How to grow marketing’s influence within your school
- John Le Cras – Why so much advertising is a waste of money
- Mumbrella – Don’t build your home on someone else’s land – TikTok, cookies and Facebook news
Got more questions for Charlie and the team? You can ask them via the following:
· Email: smc@imageseven.com.au
· Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan, Rita Kilroy and Isabella Tranchita
In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Senior Account Manager – Isabella Tranchita. In the Making News segment, the team discuss the importance of local SEO for school marketers and how to capitalise on this low hanging fruit. In the Deep Dive, the team discuss Open Days and Discovery Mornings, and whether you and your team are maximising the post-tour stage to convert leads. In the Question of the Month, the team are asked about the Net Promoter Score (NPS) and how to get the most out of the question. Finally, in the Rants and Raves segment, the team rave about some great brand videos produced by Malvern College.
- SMPerth - Local SEO: 7 Tips for 2024
- CustomerGauge: Net Promoter Rookie Mistakes to Avoid
- Malvern College - This is Malvern College
- Malvern College - Meet all our Role Models
Got more questions for Charlie and the team? You can ask them via the following:
· Email: smc@imageseven.com.au
· Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall
In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most valuable, and strongest, brands in Australia, and what school marketers can learn from these goliath brands. In the Deep Dive, the team discuss enrolment strategies for the new year and what school marketers and admissions teams could trial. Finally, in the Rants and Raves segment, the team raved about some of the great content promoting teaching and teachers from around the globe.
· AdNews – The 10 most valuable Australian brands 2024
· Enrollment Catalyst – 6 Enrollment Marketing Stratgies for Your School in September
· Department of Education – “Grow like only a teacher can”
· Melbourne Archdiocese Catholic Schools – “The Biggest Thanks”
· Chapel Hill – Chauncy Hall – “CH-CH Teachers Receive Emotional Surprise from Previous Students”
· Campaign Brief - Australian Government Celebrates Teachers’ Mementos And Stories Behind Them In New Exhibition And Campaign Via Clemenger Bbdo
Got more questions for Charlie and the team? You can ask them via the following:
· Email: smc@imageseven.com.au
· Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid
In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication which serves a reminder to school marketers of how (not) to manage crisis communications. In the Deep Dive, Amanda took the team through the importance of First-Party Data to all marketers as the deadline for the end of cookies approaches. The team discuss what a First-Party Data Strategy would look like, and where school marketers should start. Finally in the Rants and Raves segment, the team raved about some self-skipping ads produced by Ikea India.
· Mumbrella: Optus out(r)age: a communication company that needs to work on its communication
· Contagious – Ikea India uses self-skipping ads to promote practical furnishings
Got more questions for Charlie and the team? You can ask them via the following:
· Email: smc@imageseven.com.au
· Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan, James Tindall and Sophia White
In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek’s recent fine for marketing spam breaches and what school marketers can learn. Unfortunately, the Deep Dive was shallower than usual due to a recording malfunction, but the team discuss common survey challenges and how to avoid them. No Rant and Rave segment this episode but expect a bumper SMC to close the year!
· AdNews: Ticketek pays $500,000 for repeat marketing spam breaches
· Nielsen Norman Group: 10 Survey Challenges and How to Avoid Them
Got more questions for Charlie and the team? You can ask them via the following:
· Email: smc@imageseven.com.au
· Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid
In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the Deep Dive, Amanda shares her insights on how school marketers can prepare their best media plan, and how to get the most out of media providers. Finally in the Rants and Raves, the team discuss Mailchimp’s latest ad campaign and whether school marketers might also have a ‘clustomer’ problem.
Marketing Week: The economy is going to be 'meh' in 2024 but your marketing plan can't be
MusebyClio: Do you have a 'Clustomer' problem? Mailchimp says it can help
Got more questions for Charlie and Rita? You can ask them via the following:
· Email: smc@imageseven.com.au
· Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan, James Tindall and Sophia White
With Rita away from the studio, Charlie is joined on SMC by imageseven Account Managers James Tindall and Sophia White. In the Making News segment, the team discuss increased spends in out-of-home media and whether URLs or QR codes are the best option for your creative. In the Deep Dive, Sophia reflects on how to get the most out of your alumni and finally in the Rants and Raves, the team discuss which ads from the Women’s World Cup hit the back of the net, and which ones missed an open goal.
· Mumbrella – OOH revenue jumps as digital thrives in first half of 2023
· Ad News – Inside the top five ads for the FIFA Women’s World Cup
Got more questions for Charlie and Rita? You can ask them via the following:
· Email: smc@imageseven.com.au
· Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan, Rita Kilroy, Vanessa Klomp and Harrison Shearn
Harrison Shearn, imageseven Digital Marketing Specialist, shares all the need-to-know facts and statistics of Meta’s new platform ‘Threads’ in the Making News segment, alongside Charlie and Rita. The trio discuss all things Twitter versus Threads and briefly touch on Meta’s history with rivalry. Deep Diving into the art of publications, new special guest Vanessa Klomp shares her expertise and offers some essential factors to be considered when contributing to a publication. Finally, in the Rants and Raves, the familiar duo rave ‘Memorable Marketing Messaging’ and tapping into consumers’ ‘mind’s eye’.
- Threads: Twitter threatens legal action over Meta’s new app – BBC News
- Memorable Marketing Messaging – The science behind concrete language, visualization and lasting impressions - AdAge
Got more questions for Charlie and Rita? You can ask them via the following:
- Email: smc@imageseven.com.au
- Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan and Rita Kilroy
Listen in as Charlie and Rita first discuss why registrations for school tours and events may not be an accurate reflection of promising buyer leads and the data you should be analysing instead. The duo then Deep Dive into how school marketing teams can grow their influence within their school to achieve buy-in from their School Head. In the Rants & Raves, they rant about some ChatGPT ads that might be losing sight of their customer’s objectives.
- Why Event Organizers are Ditching Vanity Metrics – And Choosing These Metrics Instead – Marketing Profs
- 6 ways marketing can grow its influence within business – Marketing Week
- McDonald’s v Burger King: who wins the AI burger battle – The Drum
- Subway joins McDonald’s and Burger King with bragging ChatGPT billboards – The Drum
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Got more questions for Charlie and Rita? You can ask them via the following:
- Email: smc@imageseven.com.au
- Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan and Rita Kilroy
Tune in as Charlie and Rita Deep Dive into all things audio advertising, debating whether radio or podcasts are the best listening platform for school marketers to spend their hard-earned media budgets towards. In the Making News segment, the pair are once again joined by imageseven Digital Marketing Specialist Harrison Shearn to reveal the Google Analytics update that can’t be ignored any longer. In the Rants & Raves, they heap praise on a campaign for IKEA.
- Unlocking the Power of Google analytics 4
- Radio Advertising vs. Podcast Advertising: 7 Differences to Note - Hearst Bay Area
- IKEA - Proudly the Second Best - Ads of the World
Got more questions for Charlie and Rita? You can ask them via the following:
· Email: smc@imageseven.com.au
· Survey: imageseven.typeform.com
In this episode, Charlie and Rita are once again joined in the studio by imageseven Digital Marketing Specialist Harrison Shearn. In the Making News segment, the trio review Meltwater’s 2023 ‘Marketing Trends to Watch’ and provide a half-term report on their plausible predictions so far, before Deep Diving into their prediction on the trajectory of Artificial Intelligence (AI). Later, Harrison takes the team through all the terms that school marketers should be across, as well as sharing a few promising AI platforms that will certainly save school marketers valuable time. Finally in the Rants & Raves, they discuss Pepsi’s latest logo refresh, rolling out in 2024.
· Marketing Trends to Watch in 2023 – Meltwater
· How ChatGPT really works, explained for non-technical people – Bootcamp
· AI vs Machine Learning vs Deep Learning vs Neural Networks: What’s the Difference? - IBM
· Pepsi refreshes its logo for the first time in 15 years - Muse by Clio
Got more questions for Charlie and Rita? You can ask them via the following:
· Email: smc@imageseven.com.au
· Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan and Rita Kilroy
In this episode, hosts Charlie and Rita discuss oOh!media's profits, whose surging profits return to pre-pandemic levels, indicating a return to strength for out-of-home media. In the Question of the Week, they explore the ‘hamburger menu’ and other website terms that you might not know. In the Rants & Raves, the hosts debate what the most in-demand skill is for today’s school marketers.
- oOH!media’s profit returns as revenue surges - AdNews
- The Ultimate Guide to the Hamburger Menu and Its Alternatives – UX Planet
- Know your menu: Hamburger vs Kebab – UX Pickle
- Social media most in-demand skill for marketers - MarketingWeek
Got more questions for Charlie and Rita? You can ask them via the following:
- Email: smc@imageseven.com.au
- Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan and Rita Kilroy
In this episode, Charlie and Rita are joined by imageseven’s resident Digital Marketing Specialist, Harrison, to discuss all things Artificial Intelligence (AI) including ChatGPT, the latest (and extremely controversial) AI language processor you’ve no doubt heard of. The team reveal how this incredible tool can be utilised – from content generation to customer service – by school marketers. In Rants & Raves, they review Adweek’s selection of the top 10 Super Bowl ads of 2023.
- The Marcom Society
- How does ChatGPT work?
- Generative AI is here: How tools like ChatGPT could change your business
- The 10 Best Super Bowl Ads of 2023
Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
School marketing and communications with Charlie Maughan and Rita Kilroy Charlie and Rita are back to discuss all things school marketing and communications. In this first episode of 2023, the pair review the 2022 Brilliance Awards – presented by inspirED School Marketers – revealing their top category picks, from photography to magazine, to video and websites, and those that didn’t quite hit the mark. In Rants & Raves, they rave about the new McDonald’s ad currently winning plaudits throughout Adland.
- 2022 Brilliance Awards – InspirED school marketers
- What is setting Edgar Wright’s eyebrow raising Macca’s ad apart? – Marketing Mag
- Fancy a McDonald’s? – YouTube
Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
School marketing and communications with Charlie Maughan and Rita Kilroy
Charlie and Rita once again bring you several interviews to SMC. The pair are first joined by imageseven’s Digital Marketing Team — Alissa Cass and Harrison Shearn — to discuss the current situation at Twitter HQ and whether school marketers need to be concerned. Next, SMC was delighted to welcome Barker College’s Social Media Coordinator, Hannah McGrory, to discuss the College’s TikTok account launch and subsequent rollout. Finally, in the Rants & Raves, they discuss their favourite (and not so favourite) Christmas 2022 ad campaigns.
- PR Weekly – A break, not a break up: Why agencies are telling clients not to abandon Twitter… yet
- Barker College – TikTok
- The Drum – Christmas 2022 – all the ads
- John Lewis – The beginner
- Asda - Elf
- Aldi – Kevin the Carrot
- Lidl – Lidl Bear
- Disney – The Gift
- McDonald’s – The List
- Amazon – Joy is Made
Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
School marketing and communications with Charlie Maughan and Rita Kilroy
In a slightly different format, Charlie and Rita bring two interviews to you this episode. First, imageseven Account Manager, James Tindall, joins the pair to discuss out-of-home media – its post-COVID-19 resurgence and what it means for school marketers. Later in the episode, Kirsy de los Reyes, Marketing & Communications Coordinator at Mary MacKillop College in Kensington, South Australia, joins them to discuss the College’s social media strategy and the unique content that is thriving within their community.
- Outdoor media – riding a rocket
- Mary MacKillop College – Instagram
Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
School marketing and communications with Charlie Maughan and Rita Kilroy
In this episode, Charlie and Rita are joined by imageseven Digital Marketing Executive, Harrison Shearn, to update school marketers on the ever-evolving world of digital marketing and share exactly what school marketers need to know. In the Deep Dive, they discuss the concept of ‘anti-personas’ and whether they are relevant for a school. In Rant or Rave, the pair conclude with a rant over a new tourism campaign that might just miss the mark.
- Antipersonas: What, How, Who and Why?
- Tourism WA’s ‘Walking on a Dream’ Campaign
- https://www.youtube.com/playlist?list=PLkiYSi1yyGZ0uI5LFd5q2wjuzirIZ2JfW
Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
School marketing and communications with Charlie Maughan and Rita Kilroy
It’s Episode 200! In this milestone episode, Charlie and Rita are joined by several wonderful team members from imageseven to discuss all things school marketing and communications. We hope you enjoy this special episode!
- 01:30 – How to execute the perfect video/photoshoot – Dean Smith
- 06:24 – Perfecting your digital advertising spend – James Tindall
- 11:13 – Building your online community – Mikayla Coombes
- 15:25 – Learnings from a designer – Pete Ion
- 19:32 – How to understand your prospective parent – Suzanne Willcock
- 24:14 – Determine the right blog content strategy for your school – Eleisha Perez
- 27:22 – School events as marketing opportunities – Cassandra Kirkpatrick
- 32:36 – How to deliver the perfect yearbook – Vanessa Klomp
- 37:24 – Canva – a designer’s working relationship – Imogen Smith
- 42:02 – Nailing your social media content strategy – Isabella Tranchita
- 48:19 – What makes school web design great – Jing Song
- 53:41 – The future of school marketing – Andrew Sculthorpe
Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
Charlie and Rita start this episode discussing the news that social media juggernauts Kylie Jenner and Kim Kardashian have taken aim at Instagram amid the platform’s latest changes to compete with TikTok. With a combined follower base north of 685 million followers, this is no laughing matter – something Snapchat is acutely aware of. In the Deep Dive, the focus turns to reports from the UK that consumer confidence is sliding to its lowest ever score and how school marketers can prepare to combat parent uncertainty. Finally, it’s Rave time (not that kind of rave!), as Charlie and Rita look at a great graphic from Canva that highlights common design principles school marketers should keep in mind.
Episode links:
- Kim Kardashian and Kylie Jenner share Instagram criticism
- Instagram responds to backlash …
- Consumer confidence ‘a whisker away’ from lowest-ever score
- 20 Important Design Principles Explained With Simple Illustrations
Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
In this episode, Charlie and Rita discuss the implications of Elon Musk buying Twitter and what the impact might be for school marketers. They Deep Dive into an article that considers whether the death knell has sounded for fortnightly school newsletters, then have a Rant about a piece in The Educator: ‘Schools need dedicated social media staff — principals’ … but not for the reasons you might think.
Episode links:
- In rare move, Elon Musk meets Twitter employees to give ‘freedom of speech’ address
- 21 Ways Independent Schools Can Use Twitter
- Why the fortnightly school newsletter is dying
- Schools need dedicates social media staff — principals
Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
This week Charlie is joined in the studio by special guest and former SMC host, Scully, to discuss SMJ podcast’s latest milestone. They consider ways that schools can maximise their own anniversaries and give some tips for school marketers to manage their Heads! In the Deep Dive, the pair get right into brand positioning and how to tell if your school has a positioning problem. Finally, in Rants and Raves, coming off the back of an advertising-laden Australian election season, the hosts cast their votes as to whether schools can (or should) ever run topical ads.
Episode links:
Be Positioned or Get Positioned: Do’s and Don’ts for Transforming the Perception of Your Brand
Koala to Politicians: Keep the ‘lying’ to the bedroom in new campaign via The Royals
Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
Charlie and Rita go sonic! In this episode, they get and give the lowdown on sonic branding and discuss whether schools are (or should be) ready for it. They share their insights on the optimum length of blogs to maximise your school’s SEO before heading into Rants and Raves, discussing the meaning, psychology and use of colours.
Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
Episode links:
Will 2022 be the year of the ‘sonic boom’?
Does Word Count Impact the Performance of your Posts?
The Most Popular Brand Colours In Each Industry And Their Impact On Consumers
Charlie and Rita get straight into Making News, unpacking updates to Google Analytics and what school marketers need to do to avoid losing their website data. In an interview with Stephen Wruck, Head of Marketing and Enrolments at Queensland’s King’s Christian College, they discuss his experience of CAASie, a new platform that allows you to make low-cost bookings for out-of-home media. Finally, in Rants and Raves, the pair discuss the “world’s first Micro Prospectus”, launched by the University of Nottingham, and try to decide whether they are ranting or raving.
Episode links:
Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4
Time to get ready for your Google Analytics 4 Migration
CAASie
University of Nottingham launches Micro Prospectus to cut paper waste
Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
Charlie and Rita begin this episode with a review of the Oscars of Advertising, the Super Bowl LVI advertisements. They choose their favourites and unpack what school marketers can learn from the multi-million dollar spots. In the Deep Dive, the pair discuss marketing guru Seth Godin’s 'Purple Cow' theory and its role in an attention deficit society. Finally, in the Question of the Month, they answer the question of the moment: ‘Should you use TikTok for school marketing in 2022?’
Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
Episode links:
The Marcom Society
The 10 Best Super Bowl Ads of 2022
Purple cows and the attention deficit: how brands can turn heads
Should You Use TikTok for School Marketing in 2022?
This episode, Charlie and Rita get stuck into all things media by starting with a review of the Global Ad Spend trends for 2021-22. They then discuss the important role that mobile can play in enhancing out of home advertising before discussing what could perhaps be the next big social media platform for schools – Nextdoor.
Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
Episode links:
The Marcom Society
Global Ad Spend 2021-2022: Where budgets are going
Why mobile is key to unlocking the value of out of home advertising
What is Nextdoor? How to use the social network for neighborhoods
This episode, Charlie and Rita review the top marketing trends for 2022, as presented by HubSpot. They review which trends make the cut and which should be left behind in 2021. From experiential marketing to influencer marketing and chatbots, our hosts cover off a year’s worth of content in one episode!
Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
Episode links:
The Marcom Society
The Marketing Trends of 2022 [The Ultimate Guide] — HubSpot
This episode, Charlie and Rita start the episode in Making News by discussing a contentious media lawsuit brewing in London over ad placements. They Deep Dive into negative online reviews and how to use them as a force for good, then answer a listener’s question about newsletter platforms. Finally, in Rants and Raves, the pair have a rant (and a laugh!) about Facebook’s rebrand.
Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
Episode links:
The Marcom Society
Getir sues media agency for not placing enough ads
Why you need negative reviews
SMC episode 164: https://www.imageseven.com.au/improving-your-school-enewsletter/
Facebook changes name to Meta to focus on building virtual-reality ‘metaverse’
Brands react to Facebook’s name change to Meta – part 1
Brands react to Facebook’s name change to Meta – part 2
This episode, Charlie and Rita are joined by imageseven’s resident social media expert Alissa to discuss TikTok … should it now have a place in a school's communications plan or is it still too much of a risk? In Making News they consider the future of managing Facebook comments after a recent High Court ruling, then answer a listener question about how to develop school marketing skills.
Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
Episode links:
The Marcom Society
News sites are liable for defamatory Facebook comments, rules Australia’s High Court
Social Media Survey
This episode, Charlie and Rita take a look at how school marketers can measure and maximise their return on investment (ROI). They discuss the top ten KPIs every marketing team should be tracking, before taking a deep dive into some mind-blowing digital marketing ROI statistics. The discussion then turns to the Visa rebrand … tune in to find out if it’s a rant or a rave!
Episode links:
The Marcom Society
Top 10 KPIs every marketing team should track
Mind-blowing Digital Marketing ROI Statistics 2021
Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
In this special Q&A episode, Charlie and Rita answer the questions you and your fellow listeners have sent them. Topics range from successful LinkedIn strategies to addressing student retention issues, whether search volume is more important than search traffic and much more!
Episode links:
The Marcom Society
With Apple’s recent security updates top of mind, we start this episode by discussing its impact and how marketers will need to adapt their paid Facebook strategies in light of these changes. Charlie and Rita then get into the nitty gritty of how to execute the perfect Open Day in this month’s Deep Dive, before raving about a potential future of personalised digital executions of school tours.
Episode links:
Marketers scramble to overcome the Apple iOS14 update
Be Perth Association
The Marcom Society
In this special interview episode we are joined by the Principal and Marketing Manager of De La Salle College in Malvern, Victoria — Peter Houlihan and Dee Houlihan (not related!). Our conversation covers COVID-19, remote learning challenges and how to foster great relationships between marketers and your Principal. In our regular segments, we alert listeners to upcoming changes to Facebook Analytics and rant about ineffective display advertising.
Episode links:
Facebook Analytics will be departing for good
De La Salle College
Why display advertising is misunderstood and how to use it more effectively
The Marcom Society
We start this episode by considering the impact of the upcoming iOS updates on your social media advertising in Making News. Then it’s a Deep Dive into the how and why of aligning your school’s visual branding with your storytelling before we answer a listener’s question about which audience should be targeted with which social media platform. This month we’re raving in Rants and Raves, as we delve into what it is that makes a design look good.
Episode links:
iOS updates for Apple could affect your Facebook Ads – WordStream
Facebook Business Manager’s guide to the iOS updates
Visual Branding and Storytelling – Mailchimp
School Marketing Journal
Why Does a Design Look Good? – Nielsen Norman Group
The Marcom Society
In the first episode of 2021, Charlie and Rita enjoy a social media special. The pair discuss the recent battle, and subsequent outages, between Facebook and the Australian Government and how schools can navigate the space. In the Deep Dive, the pair discuss the School Marketing and Social Media Survey 2020 and some of the most interesting findings, before Rita shares her Top Tips for preparing a great Digital Strategy. Finally, in the Rants and Raves segment, the hosts rave about the stats shared by Campaign Monitor on Email Marketing Benchmarks.
Episode links:
Facebook news ban stops Australians from sharing or viewing Australian and international news content – ABC News
https://www.abc.net.au/news/2021-02-18/facebook-to-restrict-sharing-or-viewing-news-in-australia/13166208
Facebook to reverse news ban on Australian sites, government to make amendments to media bargaining code
https://www.abc.net.au/news/2021-02-23/facebook-reverses-news-ban-on-australian-sites-media-code/13173984
How schools use social media in their marketing: School Marketing and Social Media Survey 2020
https://www.imageseven.com.au/survey/
Campaign Monitor – Ultimate Email Marketing Benchmarks for 2020
https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/
The Marcom Society
https://marcomsociety.org/join-now-australia
In the final episode of 2020, Charlie, Rita and Jose look ahead at the trends that might be emerging for school marketers in 2021. The team discuss what may or may not be relevant for schools compared to higher education trends and how schools can elevate themselves above the competition. In this episode’s Top Tips, Charlie shares his tips for identifying your school brand ambassadors whilst in the Rants and Raves segment, the hosts rant, and rave, about some of the biggest Christmas ads.
Episode links:
Cardinal digital marketing – Alex Membrillo
https://www.cardinaldigitalmarketing.com/blog/top-higher-ed-marketing-trends-in-2021/
Creative Works: Christmas tear-jerkers including Disney, Zalando & John Lewis
https://www.thedrum.com/news/2020/11/18/creative-works-christmas-tear-jerkers-including-disney-zalando-john-lewis
The Marcom Society
https://marcomsociety.org/join-now-australia
In this bumper social media episode, Charlie, Rita and Jose are joined by Em to discuss how to plan and execute a great social media strategy for your school. The team discuss strategy and planning to support your school’s objectives as well as tactics, specific platform recommendations and tips to help time-poor school marketers. In this episode’s Top Tips, Jose shares his tips for planning a successful new website build whilst in the Rants and Raves segment, the hosts rant about lazy generational targeting approaches.
Episode links:
Marketing Mag – Generational Marketing – market for temperament, not demographic https://www.marketingmag.com.au/hubs-c/opinion-the-fallacies-of-generational-labelling-marketing-for-temperament-not-demographic/
The Marcom Society
https://marcomsociety.org/join-now-australia
In this episode, Charlie and Rita discuss the scary trends on social media and the dangerous ‘challenges’ that students and adolescents are exposed to on TikTok. In the Deep Dive segment, the team discuss three website copywriting facts that might make school marketers re-think their content strategy and in this episode’s Top Tips, Rita shares her tips for choosing a supplier for your school. Finally, in the Rants and Raves segment, the hosts rave about some fun new ads from Uber Eats.
Episode links:
Yahoo – ‘Really scary’: Teen dies after dangerous TikTok challenge
https://au.news.yahoo.com/really-scary-teen-dies-in-dangerous-tik-tok-challenge-083906913.html
Forbes – TikTok struggling to contain spread of video showing man’s apparent suicide
https://www.forbes.com/sites/jemimamcevoy/2020/09/07/tiktok-struggling-to-contain-spread-of-video-showing-mans-apparent-suicide/#36f035fa1d7c
Cursive Content – 3 website copywriting facts that should change your school’s content strategy
https://cursivecontent.com/3-website-copywriting-facts-that-should-change-your-school-content-strategy/
AdAge – Mark Hamill and Sir Patrick Stewart face off over what’s for dinner in Uber Eats saga
https://adage.com/creativity/work/mark-hamill-and-sir-patrick-stewart-face-over-whats-dinner-uber-eats-saga/2282986
The Marcom Society
https://marcomsociety.org/join-now-australia
In this episode, Charlie, Rita and Jose get excited for the InspirED 2020 Brilliance Awards and run through their favourite categories. In the Deep Dive segment, the team then debate how school marketers can be brave with their school brand and make steady growth and changes without fear of breaking it. In a new podcast segment Top Tips, the team share some easy and actionable steps to help improve your school marketing. This week, Charlie shares his tips on copywriting narratives to maximise engagement with prospective parents. Finally, in the Rants and Raves segment, the hosts rave (and debate) the top private school website design trends as predicted by Blackbaud.
Episode Links:
InspirED - 2020 Brilliance Awards
https://www.inspiredsm.com/2020-brilliance-awards
Marketing Mag - How to be brave without breaking your brand
https://www.marketingmag.com.au/hubs-c/opinion-how-to-be-brave-without-breaking-your-brand
Wylie Communications – To reach readers, avoid writing in the first person
https://www.wyliecomm.com/2019/08/writing-in-first-person/
Blackbaud – What are the Top Private School Website Design Trends for 2020?
https://k12hub.blackbaud.com/blog/what-are-the-top-private-school-website-design-trends-for-2020
In this episode, Charlie and Rita discuss the 2020 Social Media Statistics produced by #SMPerth. In the Deep Dive segment, the team address how schools should be addressing building their brand through a pandemic and whether they should be advertising. Finally, in the Rants and Raves segment, the hosts rave about Swinburne University of Technology’s creative solution to remote open days with their immersive virtual open day — ‘Swintopia’.
Episode links:
- SMPerth – 2020 Social Media Statistics
- The Drum - ‘Don’t go dark’: Ex Apple and Pepsi exec John Sculley offers pandemic brand building tips
- Marketing Mag – University gets creative with virtual open day
- Social Media Survey 2020 and results from 2019 and 2018
In this episode, Charlie, Rita and Jose discuss how the COVID-19 pandemic has resulted in creative solutions and content from school marketers. In the Deep Dive segment, the team are joined by imageseven team member Cas as they discuss why school marketers should get involved with the planning of their school’s arts events and how they can ultimately nurture leads through the process. Finally, in the Rants and Raves segment the hosts rave about the fantastic Instagram resources currently available from friend of the show — SchneiderB.
Episode links:
- Shanghai American School — Class of 2020 Meet the Class of 1949
- SchneiderB — Instagram aesthetic trend for school marketers series
- School Marketing and Social Media Survey 2020 and results from the 2019 and 2018 School Marketing and Social Media Surveys
In this episode, Charlie, Rita and Jose discuss the censorship battles that the major social media networks are currently fighting. In the Deep Dive segment, they talk about Pinterest, whether school marketers should be using it and if so, how it could feature in their school’s marketing. In the Rants and Raves segment, the hosts discuss the recent closure of many community newspapers in Australia.
In this episode, Charlie, Rita and Jose discuss how best to navigate the testing times facing school marketers during the current COVID-19 pandemic. In the Deep Dive segment, they discuss virtual tours and how to execute them effectively, while in the Rants and Raves segment the hosts share some fun and easy to produce lockdown content.
In this episode, Charlie, Rita and Jose discuss how to communicate information about COVID-19 to stakeholders, and how important it is to build trust in times like these. In the Deep Dive segment, they talk about communicating with your target audience. In the Rants and Raves segment, the hosts have some fun talking about the challenges of working from home.
Children interrupt BBC News interview – BBC News
https://www.youtube.com/watch?v=Mh4f9AYRCZY
8 tips for crushing your job while working from home, from 6 leaders who have worked remotely for years
https://www.businessinsider.com.au/coronavirus-how-to-work-from-home-remote-office-be-productive-2020-3
In this episode, Charlie, Rita and Jose talk about their favourite and least favourite ads from the US Super Bowl. In the Deep Dive segment, the hosts discuss how school marketers can use the Olympic Games to support their own content. The Question of the Week focuses on what the optimum enewsletter subject line length is to maximise opens. In the Rants and Raves segment, the hosts rave about Wesley College’s back to school video.
It’s that time of year, sports funs – here’s MarketingMag’s Super Bowl 2020 ad wrap
https://www.marketingmag.com.au/news-c/news-super-bowl-ads-2020/
How brands can get the most out of social at the Tokyo 2020 Olympics
https://www.thedrum.com/opinion/2020/01/24/how-brands-can-get-the-most-out-social-the-tokyo-2020-olympics
What’s the best email subject line length?
https://www.wyliecomm.com/2020/01/email-subject-line-length/
Wesley College teachers perform All By Myself in brilliant back to school video
https://www.perthnow.com.au/news/offbeat/wesley-college-teachers-perform-all-by-myself-in-brilliant-back-to-school-video-ng-b881440987z
In this episode, Charlie is joined in the studio by Sebastian Wattam, Marketing and Communications Manager at Kambala School, Sydney. Charlie and Seb start by discussing the dangers of misinformation in schools in light of the Australian bushfire crisis and the role school marketers play. In the Deep Dive segment, they discuss the struggles school marketers face, and simple tips that can make school marketing more efficient and simplified. The Question of the Week looks at social media scheduling tools, and how they can be incorporated while in the Rants and Raves segment, the pair dissect Burger King’s latest media stunt, using the new film Joker to poke fun at a certain rival.
Episode links:
Superstar Burnout
Burger King Joker
In this episode, Charlie, Rita and Jenni discuss the recent devastating bushfires hitting Australia’s east coast and the role that school marketers play. In the Deep Dive segment, the hosts talk about how school marketers can best prepare for the start of a new year. The Question of the Week focuses on how school marketers can obtain responses from unresponsive teachers. In the Rants and Raves segment, the hosts discuss the 2019 inspirED Brilliance Awards and pick out their favourites.
Episode links:
Back to school — NSW Education Minister says 140 bushfire-hit sites will be safe for students
https://www.abc.net.au/news/2020-01-16/nsw-fire-affected-schools-will-be-safe-for-returning-students/11870494
Australia bushfires: towns devastated and lives lost as blazes turn the sky red
https://www.theguardian.com/australia-news/2019/dec/31/australia-bushfires-towns-devastated-and-lives-lost-as-blazes-turn-the-sky-red
After the inferno
https://www.abc.net.au/news/2020-01-19/australia-bushfire-carnage-from-above/11879534
Looking ahead: Your school marketing plan for the new year
https://www.imageseven.com.au/school-marketing-looking-ahead-your-school-marketing-plan-for-the-new-year/
Congratulations to the 2019 InspirED Brilliance Awards winners
https://www.inspiredsm.com/2019-brilliance-award-winners
In the final episode of the year, Charlie and Rita talk about the top marketing trends for 2020 – from shoppable posts, virtual and augmented reality, Google Ads and everything in-between. Stay tuned for episode 172 which will be released on 22 January 2020.
Episode links:
Top Marketing Trends for 2020
https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/top-marketing-trends-for-2020/#482d163d13d5
In this episode, Charlie, Rita and Jose talk about the perceptions of private school advertising, internally and externally. In the Deep Dive segment, the hosts discuss the importance of creating and giving your school a soul. The Question of the Week focuses on how school marketers can overcome the challenges of the crazy end of year period. In the Rants and Raves segment, the hosts have some fun with the 2019 Social Media Dictionary, discussing new useful online terms, slang and acronyms.
Episode links:
Private schools splash out on advertising to lure students https://www.theage.com.au/national/victoria/schools-splash-out-on-advertising-to-lure-private-students-20190903-p52nkq.html
Brands need more than a strategy. They need a soul https://musebycl.io/musings/brands-need-more-strategy-they-need-soul
The Social Media Dictionary: 2019 Online Terms, Slang and Acronyms https://www.smperth.com/resources/the-social-media-dictionary-2019-online-terms-slang-and-acronyms/
In this episode, Charlie, Rita and Jose talk about Facebook’s new corporate rebrand for their products and services. In the Deep Dive segment, the theme of rebranding continues as the hosts explore, ‘How do you know when you need a rebrand?’ The Question of the Week focuses on the type of content school marketers should post on Instagram. In the Rants and Raves segment, the hosts discuss BrewDog’s recent controversial billboard placement in the UK and what your school can learn from it.
Episode links:
Facebook changes product branding to FACEBOOK
https://www.bbc.com/news/business-50300142
12 signs it’s time to rebrand your business
http://www.ignytebrands.com/12-signs-its-time-to-rebrand-your-business/
ASA investigates BrewDog 'Motherfu' campaign as it faces criticism for appearing near school
https://www.thedrum.com/news/2019/11/05/asa-investigates-brewdog-motherfu-campaign-it-faces-criticism-appearing-near-school
In this episode, Charlie, Rita and Jose talk about diversity and unconscious stereotyping in photoshoots, and how to avoid unconscious biases. The hosts are joined by imageseven’s copywriting expert, Jenni, who discusses how to master creative writing for schools. The Question of the Week focuses on how to reach your target audience in an era of information overload. In the Rants and Raves segment, the hosts discuss how schools can leverage strong brand assets, using McDonald’s blurry billboard ads as an example.
Episode links:
Fair-haired girls to the fore in 'colour-coded school marketing
https://www.theage.com.au/national/victoria/fair-haired-girls-to-the-fore-in-colour-coded-school-marketing-20191001-p52wo7.html
McDonald's proves its brand strength with blurry ads
https://www.creativebloq.com/news/mcdonalds-proves-its-brand-strength-with-blurry-ads
In this episode, Charlie, Rita and Jose talk about Facebook’s decision to hide ‘likes’ and the science and reasoning behind it. In the Deep Dive segment, the hosts discuss TikTok and what school marketers need to know about this growing platform. The Question of the Week focuses on the difference between search volume and search traffic. In the Rants and Raves segment, the hosts discuss the recent battle between Vegemite and Marmite.
Episode links:
Facebook says it is testing removing the number of likes on posts so the platform doesn't 'feel like a competition' https://www.businessinsider.com.au/facebook-likes-remove-competition-2019-9
Headspace survey reveals social media the driving factor that leads to poor mental health in our children https://www.thecourier.com.au/story/6426309/social-media-leading-to-more-mental-ill-health-in-our-kids-headspace/
The science behind hiding likes on Facebook https://www.adnews.com.au/news/the-science-behind-hiding-likes-on-facebook#V8dttSsKKVe6VoOj.99
Mental Health Month shines light on student wellbeing https://www.theeducatoronline.com/k12/news/mental-health-month-shines-light-on-student-wellbeing/267114
Irreverent video-sharing app TikTok is quietly ramping up in Australia https://www.adnews.com.au/news/irreverent-video-sharing-app-tiktok-is-quietly-ramping-up-in-australia#RAiQXjp2p3CGeljY.99
What’s making TikTok tick? https://wearesocial.com/au/blog/2019/06/whats-making-tiktok-tick
TikTok revenue and usage Statistics (2019) https://www.businessofapps.com/data/tik-tok-statistics/
Is TikTok safe for kids? https://thecybersafetylady.com.au/2019/02/is-tiktok-safe-for-kids/
The battle between Vegemite and Marmite thickens https://www.adnews.com.au/news/the-battle-between-vegemite-and-marmite-thickens#b3Jk2ifykkmstT1S.99
In this episode, Charlie, Rita and Jose talk about the impact of UK travel brand Thomas Cook entering administration, reminding school marketers of the importance of keeping a brand identity. In the Deep Dive, the hosts have a conversation about cybersecurity and how to appropriately navigate this new digital world. In the Question of the Week, they discuss the key factors to consider when choosing a CMS for your school’s new website as well as the pros and cons of each platform. In the Rants and Raves segment, the trio explore the importance of cultural sensitivity when it comes to marketing overseas.
Episode links:
Thomas Cook enters compulsory liquidation as 11th-hour rescue talks fail
https://www.thedrum.com/news/2019/09/23/thomas-cook-enters-compulsory-liquidation-11th-hour-rescue-talks-fail
Melbourne Catholic girls school Presentation College Windsor to close in 2020
https://www.abc.net.au/news/2019-07-30/presentation-college-windsor-catholic-girls-school-to-close/11364188
The Great Hack | Official Trailer | Netflix
https://www.youtube.com/watch?v=iX8GxLP1FHo
TikTok: Record fine for video sharing app over children's data
https://www.bbc.com/news/technology-47396767
FTC ruling sees Musical.ly (TikTok) fined $5.7M for violating children’s privacy law, app updated with age gate
https://techcrunch.com/2019/02/27/musical-ly-tiktok-fined-5-7m-by-ftc-for-violating-childrens-privacy-laws-will-update-app-with-age-gate/
The Hunting review – an electrically uncomfortable sexual minefield navigated with nuance
https://www.theguardian.com/tv-and-radio/2019/aug/01/the-hunting-review-an-electrically-uncomfortable-sexual-minefield-navigated-with-nuance
Importance of social media policies [podcast]
https://www.imageseven.com.au/school-marketing-importance-of-social-media-policies-podcast/
Best CMS of 2019
https://www.techradar.com/au/news/best-cms-of-2018
Cultural sensitivity: How to market your brand to other cultures
https://www.translatemedia.com/translation-blog/cultural-sensitivity-market-brand-cultures/
In this episode, Charlie, Rita and Jose talk about R U OK? Day and the role school marketers play in promoting mental health conversations in schools. In the Deep Dive segment, the hosts discuss effective use of shopalites and shopalives, and how to generate and execute creative ideas. In the Rants and Raves segment, the group have a conversation about generational marketing and why school marketers need to be in touch with their target demographic.
Episode links:
R U OK? Day
https://www.ruok.org.au/education
10 brands using digital to create great in-store experiences
https://www.cmo.com.au/article/600758/10-brands-using-tech-create-great-in-store-experiences/
oOh! unveils interactive retail screens with sensory features
https://www.cmo.com.au/article/586174/ooh-unveils-interactive-retail-screens-sensory-features/
In Russia, 30 squats will get you a train ticket
https://www.wired.com/2013/11/squats-train-ticket/
Gen Zers vs. Millennials: How and why brands must know the difference
https://jingdaily.com/gen-zers-vs-millennials-how-and-why-brands-must-know-the-difference/
The ultimate guide to marketing to Gen Z
https://www.campaignmonitor.com/resources/infographics/the-ultimate-guide-to-marketing-to-gen-z/
Ikea just made the most boring preroll ads, yet they’re totally mesmerizing
https://www.adweek.com/creativity/ikea-just-made-the-most-boring-preroll-ads-yet-theyre-totally-mesmerizing/
Fight for territory (Steinlager and Guinness case)
https://www.youtube.com/watch?v=XeJwEp66Wno
Episode 149 - Importance of social media policies [podcast]
https://www.imageseven.com.au/school-marketing-importance-of-social-media-policies-podcast/
In this episode, Charlie and Rita are joined by imageseven’s multimedia specialist, Jose, as they talk about the 2019 Brilliance Awards, coordinated by InspirED School Marketers, and the qualities they’re looking for in this year’s submissions. In the Deep Dive segment, the group discuss how school marketers can create their own enewsletter and suggest best practices for communicating to their school community. In the Rants and Raves segment, they rave about the importance of collaboration between departments in an organisation.
Episode links:
2019 Brilliance Awards
https://www.inspiredsm.com/2019-brilliance-awards
52 mobile vs desktop usage statistics for 2019
https://techjury.net/stats-about/mobile-vs-desktop-usage/
Where is the mobile vs desktop story going?
https://www.perficientdigital.com/insights/our-research/mobile-vs-desktop-usage-study
Why silos are the enemy of effective marketing
https://www.marketingweek.com/silos-enemy-effective-marketing/
School Marketing and Social Media Survey 2019
https://www.imageseven.com.au/survey/
In this special episode, Charlie and Rita are joined by former SMC host Scully and Brendan Schneider from SchneiderB Media as they discuss the findings of the 2019 School Marketing and Social Media Survey. With over 350 respondents from 19 countries around the world, the survey highlights the state of social media in the world of school marketing. The group discuss how Instagram is encroaching on Facebook’s dominance, the challenges school marketers face, the importance of video and social media predictions for 2020.
Episode links:
TikTok was bigger than Instagram last year after passing the 1 billion download mark
https://www.businessinsider.com.au/tiktok-hit-1-billion-downloads-surpassing-instagram-in-2018-2019-2?r=US&IR=T
In this episode, Charlie and Rita talk about Facebook transparency tools and what this means for schools. In the Deep Dive, Charlie is joined by Brad Entwistle and Greg and Anthony Campitelli from Enquiry Tracker to discuss how schools can improve their lead nurturing. And in the Rants and Raves segment, Charlie and Rita discuss how fast-changing consumer environments can affect schools’ marketing planning.
Episode links:
Facebook expands transparency tools – who’s targeting you and what they know
https://www.marketingmag.com.au/news-c/news-facebook-transparency-update/
EnquiryTracker
http://enquirytracker.net/
Coles Little Shop is one of the greatest retail marketing campaigns of all time
https://mumbrella.com.au/coles-little-shop-is-one-of-the-greatest-retail-marketing-campaigns-of-all-time-540100
Coles Little Shop campaign faces a plastic waste petition
https://www.adnews.com.au/news/coles-little-shop-campaign-faces-a-plastic-waste-petition#S2VbtZ8V6q66TMKv.99
In this episode, Charlie and Rita are joined by Clare Ravasini from the imageseven team. Charlie and Rita discuss the news that Instagram is hiding likes and how this will affect school marketers. In the Deep Dive segment, they discuss leveraging and marketing your school’s extracurricular strengths to attract enrolments. In the Question of the Week, Charlie, Rita and Clare discuss experiential marketing and activations and how to leverage them for your school. In the Rants and Raves segment, the hosts share their thoughts on social media and mental health.
Episode links:
Instagram will soon begin hiding the number of likes on posts
https://www.imageseven.com.au/how-to-choose-a-printing-supplier-podcast/
Instagram is now hiding the number of 'likes' on posts for all Australian users
https://www.abc.net.au/triplej/programs/hack/instagram-hiding-likes/11318748?fbclid=IwAR3RmiqolI6qF89OK4W1MOIyFcJUAiPk_QuG__bT8rJDjYksjqSLcNxxTcw
Good riddance to Instagram likes: Now brands can focus on real marketing
https://mumbrella.com.au/good-riddance-to-instagram-likes-now-brands-can-focus-on-real-marketing-589727
Visit SCAD using virtual reality
https://www.youtube.com/watch?v=xBCAbxbpTm4&feature=youtu.be
Social media and mental health: 6 survival tips for social media managers
https://blog.iconosquare.com/social-media-and-mental-health
In this episode, Charlie and Rita talk about the rise of AI-generated content and the way it might impact schools. In the Deep Dive segment, they discuss the different ways schools can leverage their musical offering to attract enrolments. The Question of the Week focuses on the pros and cons of YouTube and IGTV. In the Rants and Raves segment, Charlie and Rita share their thoughts on how simplicity makes for great marketing.
In this episode, Charlie is joined by co-founding host Andrew Sculthorpe, as they discuss the Drum Design Awards 2019 and Carlsberg’s award-winning brand refresh. In the Deep Dive segment, they have a conversation about how school marketers can better communicate their school’s sport offerings. The Question of the Week focuses on why school marketers play it ‘safe’. In the Rants and Raves segment, Charlie and Andrew discuss their thoughts on short-termism in schools, how it arises and how it can be overcome.
Episode links:
Taxi Studio: Crafting an iconic identity
https://www.thedrumdesignawards.com/drum-design-awards-2019/brand-identity-design/crafting-an-iconic-identity
Adidas reduces focus on short-term metrics as it looks to protect brand health
https://www.marketingweek.com/2019/05/23/adidas-reduces-focus-short-term-marketing/
In this episode, Charlie and Rita are joined by former SMC host Andrew Sculthorpe, as he announces the launch of the School Marketing Journal (SMJ). In The Deep Dive segment, Charlie and Rita are joined in the studio by Josh Krueger from PivotUs to discuss programmatic advertising, its pros and cons and why schools should consider its use. The Question of the Week focuses on how school marketers can expand their reach and target prospective students. In the Rants and Raves segment, the team share their thoughts on the way Sipsmith have ‘supercharged’ their brand and what schools can learn from them.
In this episode, Charlie, Rita and Jiggles share their thoughts on the top ten Google Ads announcements from Google Marketing Live. In the Deep Dive segment, they talk about the role of radio in school marketing, and how schools can maximise this platform. The Question of the Week takes a look at how a school marketer can encourage their Principal to prioritise marketing. In the Rants and Raves segment, the hosts discuss the role of long ad copy.
Episode links:
Top 10 Google Ads announcements from Google Marketing Live 2019
https://www.searchenginejournal.com/top-10-google-ads-announcements-from-google-marketing-live-2019/308633/#close
Nobody has time for a long copy ad
https://www.thedrum.com/opinion/2019/04/08/nobody-has-time-long-copy-ad
Charlie, Rita and Jiggles discuss the news that Instagram will soon begin hiding the number of likes on posts and other announcements made at Facebook’s F8 developer conference. In the Deep Dive segment, they talk about the changing role of print and how your school can utilise the press in the future. The Question of the Week looks at choosing a printing supplier for yearbooks and other publications. In the Rants and Raves segment, the hosts discuss why being conservative and conscious of brand safety doesn’t mean you can’t be creative.
Charlie, Rita and Jiggles discuss the dramatic exit from social media by cosmetics giant, Lush, and how this impacts schools. In the Deep Dive segment, they talk about creating the perfect prospectus. The Question of the Week looks at LinkedIn and how it can be used by your school. In the Rants and Raves segment, the hosts talk about keeping your search engine optimisation up-to-date.
Charlie and Jiggles welcome Rita back to the microphone. In Making News, the trio discuss content/inbound marketing and if it is all it claims to be. In the Deep Dive segment, they analyse inbound marketing and how to do it well. The Question of the Week looks at what the top distractions are for school marketers. In the Rants and Raves segment, the hosts talk about their three favourite social media definitions.
Charlie and Jiggles welcome Kristian Lawrence, imageseven Marketing Technologist, to the podcast. In Making News, the three hosts talk about the huge growth in online ad spend and why it doesn’t seem to be slowing down. In the Deep Dive segment, they discuss the set-up, content and maintenance of school websites. The Question of the Week is about what to look for when trying to organise a photo shoot. In the rants and raves segment, the hosts talk about the limitations of a top-funnel mindset and why you must nurture parents after they enrol their child in your school.
Charlie and Rita welcome John ‘Jiggles’ Igglesden as one of the latest SMC hosts. In Making News, the three hosts talk about Facebook’s 14 hour outage across different social media and messaging platforms and how this can affect school marketing. In the Deep Dive segment, they discuss best marketing practices for Open Days, from advertising to auditing. The Question of the Week is about how a school can start inbound marketing. In the rants and raves segment, the hosts talk about Twitter trying to change its classic logo.
Charlie introduces a new show format in this SMC episode. In Making News, the hosts talk about ‘Instagram teachers’, primary school teachers who also serve as Instagram influencers. In the Deep Dive segment, they discuss Google and Facebook paid digital advertising and compare their effectiveness as school marketing tools. The Question of the Week focuses on how school marketers can detect and avoid online scams. In the rants and raves segment, former SMC host Brad presents a special report on the musical-inspired promotion video from Eastern Christian School, New Jersey, which won Bronze for Enrolment Video, In-House in the inspirED School Marketers 2018 Brilliance Awards.
In celebration of SMC’s landmark 150th episode, Charlie interviews previous SMC hosts, Brad and Scully. They reflect on the early podcast episodes, the lessons they learned along the way, and the school marketing trends they witnessed develop and grow. Charlie, Tess and Rita then answer several SMC-related questions sent by podcast listeners. In the rants and raves segment, the three hosts talk about their favourite entries from InspireED School Marketers’ 2018 Brilliance Awards.
Charlie, Rita and Tess discuss the importance of setting up social media policies in schools. In addition, they talk about Facebook’s plan to integrate Instagram to a single platform and how it can affect Instagram’s brand; and social media is the preferred news source in the US. This week’s school marketing example: ten important SEO strategies. The rants and raves segment looks at the Steinlager ad that features a fun, digital take on the traditional rivalry between the All Blacks and British & Irish Lions.
Charlie, Rita and Tess take up the reins and present the first SMC episode for 2019. They begin with a recap of the trends that school marketers must pay attention to this year. Charlie then interviews former SMC host, Scully, about the School Marketing Journal (SMJ), an upcoming magazine and podcast series for school heads. This week’s school marketing example: the renewed appreciation for billboard advertising and how it can complement school marketing resources. The rants and raves segment looks at ATAR results and how they should be evaluated by educators.
Brad and Scully discuss the five marketing trends to pay attention to in 2019. In addition, they talk about three books which they recommend to read during the holiday break. Brad and Scully interview imageseven Account Manager, Charlie Maughan, regarding what’s in store for SMC in 2019. They conclude the episode with an invitation to join the School Marketing Journal (SMJ) subscriber list.
Brad and Scully discuss how stirring emotions and physiological response to stimuli can drive your audience to share your content. In addition, they talk about the value of A/B testing; and three key challenges that school marketers must address. This week’s school marketing example: Video Creators CEO, Tim Schmoyer advises how to build a loyal YouTube audience. The rants and raves segment looks at inspiring words from several content marketing experts.
Brad and Scully discuss content for effective event marketing. In addition, they examine the latest report on Australia’s digital habits; and how to create lifetime customers that are brand loyal. Brad and Scully interview imageseven Account Executive, John ‘Jiggles’ Igglesden, on television advertising for schools. This week’s school marketing example: a simple but effective television commercial from Australian Christian College. The rants and raves segment looks at the use of specific wording in advertising.
Brad and Scully discuss why podcast marketing is a great option for schools. In addition, they examine the challenges of having key audiences in non-advertiser supported channels, and why perspective-taking doesn’t always help you understand what others want. This week’s school marketing example: Guildford Grammar releases an excellent boarding video. The rants and raves segment focuses on The Grateful Dead’s Jerry Garcia and his band’s impact on the world of modern-day marketing.
Brad and Scully discuss Cindy Gallop’s six principles of success. In addition, they examine how voice-activated tech can change the content marketing landscape and the reasons why behavioural economics is popular but why people should be cautious about it. Brad and Scully interview imageseven Account Manager, Kristian Lawrence, on mobile optimisation. This week’s school marketing example: the Twitter communities reaction to the recent worldwide Instagram crash. The rants and raves segment focuses on the Google+ closure after its controversial failure to disclose a major data breach.
Brad and Scully discuss how long email newsletters should be. In addition, they examine the top five takeaways from Content Marketing World 2018 and the need for technology training in our organisations. Brad and Scully then share their wisdom on managing, designing and producing yearbooks. This week’s school marketing example: a humorous look at why font selection is important. The rants and raves segment looks at the introduction of advertising in Facebook stories.
Brad and Scully discuss The Contently Content Maturity Model. In addition, they examine why marketers fear video; and how persuasive the word ‘because’ is. This week’s school marketing example: some very effective Facebook marketing from the AFL. The rants and raves segment asks why Google didn’t show up to a US Senate hearing.
Brad and Scully discuss the use of hashtags on Twitter. In addition, they examine what makes a brand trustworthy; and using micro-influencers at your school. Brad and Scully interview imageseven Account Manager, Kate Chesson, on writing, content and proofing. This week’s school marketing example: how to optimise voice search for effective SEO. The rants and raves segment looks at the role of creativity in marketing.
In this special episode of the SMC Podcast, Brad and Scully are joined by Brendan Schneider from SchneiderB Media and imageseven Account Manager, Charlie Maughan, to discuss the findings of the inaugural School Marketing and Social Media Survey. This global Survey analyses schools’ use of social media in their marketing and highlights some interesting findings that all school marketers will enjoy. The team pick apart the top-level findings, as well as occasionally diving deeper into insights that were surprising and relevant to all school marketers.
Brad and Scully discuss how to maximise reach on Instagram. In addition, they examine the latest email marketing research; and how to effectively communicate to an internal audience. Brad and Scully interview imageseven Account Manager, Charlie Maughan, on the topic of Facebook advertising. This week’s school marketing example: a confronting campaign from the National Centre for Domestic Violence. The rants and raves segment looks at the Cannes Lions 2018 Creative Data Grand Prix winning entry.
Brad and Scully discuss the strength of email in marketing. In addition, they explain the difference between an editorial calendar and a marketing strategy; and how to build brand in the digital age. Brad and Scully interview imageseven Account Manager, Kristian Lawrence, on using video in social media. This week’s school marketing example: socially conscious advertising from Stabilo highlighters. The rants and raves segment focuses on four inspiring leaders.
Brad and Scully discuss tips for success as a new school marketer. In addition, they examine out of home advertising; and a variety of sources for content ideas. Brad and Scully reflect on their time at the 2018 International Boys’ Schools Coalition Annual Conference and the value of conferences. This week’s school marketing example: three types of effective storytelling from the International Content Marketing Awards. The rants and raves segment looks at customer loyalty and how that fits with your school.
Brad and Scully discuss what marketers need to know about the future of video. In addition, they examine brand distrust; and the latest spend forecasts for mobile ads. Brad and Scully interview imageseven Account Manager, Sarah Millinson, on preparing a school video shoot. This week’s school marketing example: a collection of excellent examples of sponsored content from Mediaplanet. The rants and raves segment looks at how the use of data is overtaking creativity in marketing.
Brad and Scully discuss the basics of influencer marketing that apply to organisations of all sizes. In addition, they examine how schools can benefit the most from Facebook’s latest algorithm updates; and what separates good from bad writing. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on the steps in producing publications. This week’s school marketing example: a creative campaign from Belgium supermarket, Delhaize, that renamed vegetables to encourage kids to eat them. The rants and raves segment looks at an article by Brendan Schneider on using checklists for efficiency.
Brad and Scully discuss the annual B2B marketing report from the Association for Data-Driven Marketing and Advertising and its relevance to school marketing. In addition, they examine the best methods for guiding your prospects to your existing content; and why traditional marketing team structure needs to be scrutinised. This week’s school marketing example: Planet Wellington, a humorous example of effective video content from Wellington College in the UK. Brad and Scully interview imageseven Account Manager and Wellington alumni, Charlie Maughan, on video marketing and Wellington’s effective alumni program. The rants and raves segment looks at the latest changes in the Australian education system.
Brad and Scully discuss the idea of marketing to the ‘traditional Aussie’. In addition, they examine ten types of video content you can use; and the role of an editorial mission statement. Brad and Scully interview imageseven Account Manager, Emily Newman, on how to select the best image. This week’s school marketing example: an excellent example of storytelling from Knox Grammar School. The rants and raves segment looks at the use of machine vision in the future.
Brad and Scully discuss driving leads from Instagram. In addition, they examine David Gonski’s, PM backed, overhaul of Australian education; and YouTube removing over eight million videos for violent and extremist content. Brad and Scully interview imageseven account manager, Charlie Maughan, on how to brief your school board. This week’s school marketing example: a helpful colour pairings and effects generator called duotones. The rants and raves segment looks at the advantages of admitting your flaws.
Brad and Scully discuss the 2018 Social Media Benchmark Report from RivalIQ. In addition, they examine the future of artificial intelligence; and the elements consumers value in services. Brad and Scully interview Kristian Lawrence, imageseven Account Manager – the final part in the WordPress interview trilogy. This week’s school marketing example: a simple but engaging 360-degree virtual tour from Glenunga International High School. The rants and raves segment looks at creating opportunity by consistently building trust.
Brad and Scully discuss the decreasing effectiveness of hashtags on Instagram and what you should use in its place. In addition, they examine April fool’s jokes conducted by some big brand names; the role of humour in your school’s marketing mix; and some SEO basics you need to know. Brad and Scully interview Kristian Lawrence, imageseven Account Manager, and learn five more top tips for WordPress. This week’s school marketing example: an effective campaign from Swinburne University of Technology that changed public perceptions and increase the average ATAR of their applicants. The rants and raves segment looks at Pepsi’s use of predictive analytics in product development.
Brad and Scully discuss the importance of audio branding. In addition, they examine the premium ad price paid by Australian advertisers on Facebook; and how to create high-quality video with your smartphone. Brad and Scully talk with imageseven Account Manager, Kristian Lawrence, about his top tips for WordPress. This week’s school marketing example: Hillbrook Anglican School’s responsible use of drones for their home page video. The rants and raves segment looks at why storytelling isn’t a strategy; and the repercussions of a school not listening to their stakeholders.
Brad and Scully discuss the decline of Facebook use amongst teenagers. In addition, they examine the role of video in school marketing as they analyse the top videos on Vimeo in 2017. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on using YouTube at your school. This week’s school marketing example: East 9th Brewing’s creative use of trademarking. The rants and raves segment looks at how Twitter use has changed with the introduction of the new 280-character limit.
Brad and Scully discuss how our markets are lacking customer experience quality. In addition, they examine the future of customer relationship management; and how to help journalists adjust to inbound marketing. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on using Snapchat at your school. This week’s school marketing example: the effective use of live streaming by Harvard-Westlake School in California. The rants and raves segment looks at an interview with Richard Shotton, Deputy Head of Evidence at Manning Gottlieb OMD on the subject of behavioural science in marketing.
Brad and Scully discuss research from Brightcove on using video for social media engagement. In addition, they examine the pros and cons of directing users away from social media to your website; and the growing use of imagery in newsletters. Brad and Scully interview imageseven Senior Account Manager, Tess Palmyre, on her tips for content marketing in 2018. This week’s school marketing example: the Whiteboard Friday’s blog by Rand Fishkin. The rants and raves segment looks at brands as a legal asset.
In this special summer series podcast, Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role of a media strategist and why they are still important. In addition, they examine the difference between a media strategist and a media planner. They also discuss how to make the most of a media strategist no matter the size of your budget. Brad and Amanda also consider the rise of digital marketing and what that means for traditional media. In conclusion, Amanda explains what every decision maker needs to understand about media planning.
In this special summer series podcast, Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs from normal analytics. They also look at the differences that arise between the online feedback that consumers give and their actual online browsing habits. In addition, they examine some different conversion optimisation tools that don’t always require large test sample sizes. In conclusion, Brad and Brian discuss how low traffic websites can use conversion optimisation.
In this special summer series podcast, Brad and Scully discuss the idea that you shouldn’t use enrolments as a KPI and the fact that Google and Facebook now control 20% of global media ad spend. In addition, they examine showing culture through your brand. For this episode’s commonly asked school marketing question, Brad and Scully interview Rita Kilroy, imageseven Senior Account Manager, on lead generation and inbound. This week’s school marketing example: Removing inappropriate advertising from your brand the right way. The rants and raves segment looks at how to persuade your boss to fork out for your marketing training.
Brad and Scully discuss the ACCC’s inquiry into the effect of companies such as Google and Facebook on competition in advertising and media. In addition, they examine the idea of the ‘zombie brand’; and how the Queensland Department of Energy and Water Supply convinced motorists to try E10 fuel. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on using Facebook for your school. This week’s marketing example: a visually impressive and attractive website by Frensham. The rants and raves segment looks at the notion of brands and how they are created.
Brad and Scully discuss the second wave of advertisers boycotting YouTube over inappropriately placed ads. In addition, they examine the move from private to public schools by high income families; and the role of consistency and structure in brand management. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on using Instagram for your school. This week’s marketing example: the final episode of This Old Marketing podcast with Joe Pulizzi and Robert Rose. The rants and raves segment looks at an emerging engagement tool called kinetic currency.
Brad and Scully discuss the results from the latest Content Marketing in Australia report from the Content Marketing Institute. In addition, they examine ethical content curation and the value millennials put on experiences. Scully and Brad interview imageseven Senior Account Manager, Caitlin Quartermaine, on inbound marketing. This week’s school marketing example: A campaign showing the importance of giving, presented by Coca Cola and The Salvation Army. The rants and raves segment looks at the role of servant leadership.
Brad and Scully discuss content marketing for internal communications. In addition, they examine six soft skills to assist you in your marketing role; and remind us to only use technology that you need and not to get caught up in trends. Brad and Scully interview imageseven Account Manager, Sarah Millinson, on how to manage a school photo shoot. This week’s school marketing example: the great use of available budget in a video from Nature Play WA. The rants and raves segment looks at how soft skills and culture are impertinent for brand reputation.
Brad and Scully discuss the difference between publishing for marketing and publishing for your parents. In addition, they examine how influence marketers with a small following can make a big impact; and how to know when to adopt new marketing technology. Brad and Scully interview John ‘Jiggles’ Igglesden, imageseven Account Coordinator, on using Twitter in schools. This week’s school marketing example: an excellent use of storytelling and animation from Western Power. The rants and raves segment looks at standing by your school brand.
Brad and Scully discuss the importance of a consistent brand message across your brand. In addition, they examine what happens when the internal culture of your organisation breaks out into the open; and some effective suggestions for promoting your e-book. This week’s school marketing example: The excellent use of video to communicate the strategic plan of a Sydney girls’ school, Ravenswood. The rants and raves segment looks at the marketing efforts of Tourism New Zealand and the investment by WPP in Gimlet Media that suggests a bright future for the humble podcast.
Brad and Scully discuss news that Australia are late adopters of innovative technology. In addition, they examine how Facebook is driving the content shift to video; and seven classic interview mistakes. Brad and Scully interview John ‘Jiggles’ Igglesden on dealing with inappropriate content mistakes. This week’s school marketing example: the latest recruiting efforts from the Western Australia Police. The rants and raves segment looks at the different areas of artificial intelligence and the roles they play in marketing.
Brad and Scully discuss predicted content marketing tech trends for 2018. In addition, they examine five skills to look for in new marketing recruits; and if augmented reality has finally arrived. Brad and Scully interview imageseven Account Manager, Vanessa Reside, on writing and content preparation. This week’s school marketing example: the use of Facebook by parents to abuse teachers in South Australia. The rants and raves segment looks at how anthropology can help your marketing.
Brad and Scully discuss the importance of consistent customer intimacy. In addition, they examine the latest research on marketing emails; and some essential blogging tips for schools. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, about live streaming at your school. This week’s school marketing example: consistent use of online storytelling across the website of Mount Vernon Presbyterian School in Atlanta. The rants and raves segment looks at the role of identity in influencer marketing.
Brad and Scully discuss the issue of marketers prematurely abandoning their content strategies. In addition, they examine how you can enhance your prospects’ experience using inbound; and the discontinuation of Isentia’s King Content brand. Brad and Scully interview imageseven Senior Account Manager, Rita Kilroy, on the use of social media in schools. This week’s school marketing example: an effective 360-degree virtual reality video from Knox Grammar School. The rants and raves segment looks at nine pieces of marketing wisdom from influential marketers.
Brad and Scully discuss the age of the wisdom worker. In addition, they examine the best times to post on social media; and how to create effective socially conscious ads. Brad and Scully interview Vanessa Klomp, imageseven Account Manager, on the importance of proofreading. This week’s school marketing example: the effective use of market research presented in the Sensis social media report. The rants and raves segment looks at practical ways to think differently in your marketing.
Brad and Brendan Schneider, Director of Advancement at Sewickley Academy, Pittsburgh, discuss the latest in video benchmarks In addition, they examine global internet trends that will inform your marketing strategy; and the role of a Net Promotor Score at your school. Brendan shares his top three online tools that help him with marketing. This week’s school marketing example: the new podcast from The Scots College, Sydney. The rants and raves segment looks at behavioural data and how it should be used.
Brad and Scully discuss current content marketing trends. In addition, they examine marketing content audits; and the latest martech trends to consider. Brad and Scully interview imageseven Creative Manager, Hayley Emmett on the importance of the brief. This week’s school marketing example: using content for departments other than marketing. The rants and raves segment looks at serendipity in the predictable world of digital marketing.
Brad and Scully discuss who is responsible for customer service in the world of school marketing; and the evolution of content over the past four years. In addition, they examine the role of SEO and how it fits in with what your audience wants. Brad and Scully interview Suzanne Willcock, Senior Account Manager at imageseven, on the topic of visual identity. This week’s school marketing example: an informative piece of content marketing from Deloitte. The rants and raves segment looks at some fact checking done by the Australian Broadcasting Corporation on the schools funding debate.
Brad and Scully discuss the role of influencer marketing for your school and how event marketing can be a great addition to your content marketing. In addition, they examine the difference between marketing content and content marketing. Brad and Scully interview Peter Ion, Lead Creative at imageseven, on visual identity and branding. This week’s school marketing example: a Heineken advertisement that brings people together the right way, not the Pepsi way. The rants and raves segment looks at on old book by Google titled, “The Zero Moment of Truth.”
Brad and Scully discuss the idea that you shouldn’t use enrolments as a key performance indicator. In addition, they examine the fact that Google and Facebook now control 20 percent of global media ad spend; and displaying culture through your brand. Brad and Scully interview Rita Kilroy, imageseven Senior Account Manager, on lead generation and inbound marketing. This week’s school marketing example: removing inappropriate advertising from your brand the correct way. The rants and raves segment looks at how to persuade your boss to pay for your marketing training.
Brad interviews Brian Massey, head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss the role of conversion optimisation for low traffic sites and the process for self-diagnosing conversion issues. Brian explains how to identify issues on your website and how to rank them. In conclusion, Brian gives examples of generalising words to classify your site issues and determine major conversion problem areas, highlighting the importance to test changes gradually.
Brad and Scully discuss actioning your solutions rather than talking about what you plan to do. In addition, they examine content metrics and why they matter; and Pinterest’s best scheduling tools for posting. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on the process for podcasting. This week’s school marketing example: the powerful Alcohol Think Again campaign that highlights the connection between alcohol and cancer. The rants and raves segment looks at an effective analogy from Seth Godin to continually maintain all aspects of your brand.
Scully interviews Adam Marshall, Managing Director of Carat Perth – the fastest-growing global media agency. Andrew and Adam discuss the role of media buying and how it works. Adam then explains the difference between the media buying process and the media planning process. He also talks about the importance of measurement in the media industry and its role in demonstrating effectiveness and efficiency. Scully and Adam also discuss brand safety, the dangers that social media can create for your school’s image, and programmatic media trading and its growing role in the industry.
Brad and Scully discuss the role of social media in internal communications; and YouTube’s 10,000 view limit for content creators. In addition, they examine the optimum length for copy. Brad and Scully interview imageseven Senior Account Manager, Caitlin du Toit, regarding responding to negative feedback on social media. This week’s school marketing example: Nike’s engaging use of WhatsApp, demonstrating how tailoring your marketing can be very effective. The rants and raves segment looks at the massive failure of Pepsi’s latest advertisement.
Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy. Brendan is also the driving force behind ScheinerB Media. Brad and Brendan discuss an article written by Brendan, A Match Made in Revenue, and how it is relevant to schools. They then examine the different roles of marketers within schools and the advantage of meeting with all levels of school administration and leadership. In conclusion, they discuss the concept of allowing everyone to ‘own the numbers’ and act as a team.
In our one hundredth episode special, Brad and Scully discuss the Youtube advertising boycott and the importance of brand image. In addition, they examine the effectiveness of newsletters. They also consider mobile applications in the post app era. In celebration of our one hundredth episode, Brad and Scully interview an imageseven Account Manager, Tess Palmyre, on the subject of blog writing for SEO vs writing for real people. This week’s school marketing example: a genius cyber bullying prevention app called Reword. The rants and raves segment looks at a computer-generated painting to bring about the issue of automated content creation, specifically in blog writing, and the future of non-manual written content.
Brad interviews Gabrielle Dolan, a professional storyteller and writer. Gabrielle has recently published a book titled Stories for Work. Brad and Gabrielle discuss the three main parts of the book: Shaping, Sharing and Case Studies. The shaping chapters examine the four styles of stories useful in business and why day-to-day stories are often the most powerful. The eight sharing chapters look at the different places and ways in which you can share your stories and the case studies section examines some real-life examples of storytelling in business.
Brad and Scully discuss marketers that are changing their messaging before the consumers are ready. They also discuss putting the consumer first and not getting caught up in new ad tech fads. In addition, they examine the importance of your brand standing for something and why you need to live it through your actions. This episode’s commonly asked school marketing question looks at an effective list of blog ideas for schools. This week’s school marketing example: a beautifully made Volvo ad that makes use of a historic speech to add to the storytelling of the advertisements visual aspect. The rants and raves segment looks at Monocle Magazines 10 years of print and why you don’t need to wait for a milestone to change your image.
Brad and Scully discuss an informative infographic that shows how event marketing can boost your content strategy. They also examine Snapchat and the dangers of over-reliance on social media. In addition, they look at the use of tone in copywriting and a new tone analyser tool from Contently. This episode’s commonly asked school marketing question looks at yearbooks and how to plan ahead. This week’s school marketing example: how not to make a recruitment video using an example from the Australian Department of Finance. The rants and raves segment looks at the unnecessary and continued use of politics to create content.
Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role of a media strategist and why they are still important. In addition, they examine the difference between a media strategist and a media planner. They also discuss how to make the most of a media strategist no matter the size of your budget. Brad and Amanda also consider the rise of digital marketing and what that means for traditional media. In conclusion, Amanda explains what every decision maker needs to understand about media planning.
Brad and Scully discuss how Cornell Tech communicated their amazing projects using content marketing. In addition, they examine how to learn from your content marketing failures; and questions you must ask any potential advertising technology partner. This episode’s commonly asked school marketing question looks at boosting your social media engagement without spending more on advertisements. This week’s school marketing example: An emotional video campaign by St Ives Home Care with inspirational stories from seniors. The rants and raves segment looks at the political nature of many of the Super Bowl advertisements this year.
Andrew interviews Ian Thacker, an elite sports and business coach, mentor and teacher. As the former director of ACE Cricket Coaching he has worked with many elite sports teams, independent schools and student athlete teams, applying sports strategies to leadership. They discuss the concept that character is the most important aspect of recruiting, training and mentoring. Andrew and Ian also discuss why simple, clear and concise communication is necessary for effective leadership and why the dictatorial leadership is a thing of the past. They conclude by looking at the importance of teamwork within marketing communities and the necessity of honest, caring feedback.