Women Wealth Wordpress: Recent Episodes
Nikki Hamilton
Women Wealth WordPress by Nikki Hamilton is dedicated to helping women start, and succeed, in the wonderful world of website design and development.
Are you paying yourself last, struggling to find clients or attracting projects that drag out and drain all your energy?
In this podcast, we will cover the mindset, processes, tools and strategies you need to build a thriving digital design business, work with clients you love on projects that light you up, develop a flexible work schedule that works for you and uncover the potential for uncapped income as a freelancer and your own boss.
In this podcast, you will hear open, honest and raw chats with women who have achieved success as a freelance website designer, as well as shorter minisodes that dive into the heart of actionable and timely tips and tricks. My hope is that you leave each episode feeling inspired, ready to take action and make more money!
For more about learning to become a website developer check out womenwealthwordpress.com. To work with me on branding or website development head to seedlingdigital.com.au or come connect with me on Instagram @seedlingdigital
In this episode of Women in Wealth WordPress, we continue on from our discussion last week on the sales process and dive into the all important intake process. I truly believe that having well-documented processes is the key to building a successful business. Nailing your process allows for scalability, removes mental load, and opens up space for creativity and growth. It also sets the foundation for hiring and seamlessly integrating new team members into your business, if that's your jam!
I believe that guiding clients through the intake process is crucial for a successful project, building trust and confidence in your expertise.
In this episode I share tips on streamlining the intake process, starting with sending proposals, contracts, and invoices promptly, all in one go to making it easy for clients to convert, remove friction and streamline the booking stage.
I chat through the importance of providing a welcome pack that outlines project timelines, expectations, and communication guidelines. Additionally, how using customer portals or software like Moxie can make it convenient for clients to access project information and complete required forms. Lastly, I highlight the significance of having the right form types to ensure a secure transfer of information and allow clients to take their time with gathering assets and answering strategic questions.
Join me on this episode as we explore the intake process and learn how to create a seamless and enjoyable experience for both you and your clients.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
On this episode of "Women Wealth WordPress," I sits down with the talented Jasmine Designs to delve into the topic of confidently and appropriately pricing your creative work. Jasmine shares her personal experiences and insights on how to bridge the value gap, develop pricing strategies, and build confidence in your abilities.
From embracing the power of her strengths to navigating a recent ADHD diagnosis, Jasmine opens up about her journey and the lessons she's learned along the way. She emphasizes the importance of understanding the value being provided to clients and not solely relying on time-based pricing.
Jasmine also touches on the significance of building strong relationships with clients, effective communication, and fostering a mindset shift to approach pricing with confidence. As an expert in her field, she provides valuable tools and guidance to freelancers struggling with pricing and self-assurance.
Tune in to this inspiring conversation as Jasmine, also known as the "pricing queen" on Instagram, shares her knowledge and expertise to help creative entrepreneurs thrive in their businesses. Plus, don't miss out on the resources available on her website, Creativebusinesskitchen.com where you can find a pricing calculator, guides, and more.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
In this minisode of Women Wealth WordPress, I share my insights on cultivating a positive and confident sales mindset and mastering the art (and learnable skill) of discovery calls.
As web designers, we often offer a high-ticket service, and it's unlikely that someone will make a purchase without first talking to us. It is crucial we understand how to navigate these calls effectively.
I start by discussing my own experience, having booked 12/13 projects from discovery calls since returning from maternity leave.
I cover the importance of consistency and cohesion throughout the entire customer journey. From my website and nurture funnels to pricing details and social media presence, every touchpoint reflects who I am and what I deliver.
But it wasn't always such smooth sailing! I used to spend a lot of time on discovery calls, that didn't always convert.
I very quickly realised the need to be more intentional with my time and introduced barriers to booking, while also working on my sales skills and mindset to ensure that calls were more likely to convert.
Selling doesn't have to feel icky or overwhelming.
By understanding your value and genuinely offering a solution to your clients' problems, selling becomes a service.
I'd love you to join me as I explain my sales call process and share my best tips for more successful consultation calls.
Tune in to this minisode of Women Wealth WordPress to learn how to approach discovery calls in a way that serves both your business, and your clients.
WomenWealthWordPress #SalesMindset #DiscoveryCalls #SellingIsServing #WordPress #Marketing #Design #GraphicDesign #LogoDesign #WebsiteDesign
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
In this episode of Women Wealth WordPress, I chat with Bec Hughes, a mentor, brand strategist, and designer, to discuss the importance of cultivating a consultant mindset. Bec shares valuable insights into the psychology behind decision-making and the art of confidently leading a client through the entire project.
Bec emphasizes the need for preparation, setting boundaries, and making confident decisions in business. She shares real-life examples of challenging client interactions and offers practical advice on handling potential hurdles. Alongside her expertise in the creative industry, Bec also opens up about her personal journey of regaining confidence and managing her time as a mother.
This conversation was a timely reminder of the power of owning your expertise, celebrating successes, and developing confidence as a freelance designer.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
In this episode of Women Wealth WordPress, I chat with Bec Hughes, a mentor, brand strategist, and designer, to discuss the importance of cultivating a consultant mindset. Bec shares valuable insights into the psychology behind decision-making and the art of confidently leading a client through the entire project.
Bec emphasizes the need for preparation, setting boundaries, and making confident decisions in business. She shares real-life examples of challenging client interactions and offers practical advice on handling potential hurdles. Alongside her expertise in the creative industry, Bec also opens up about her personal journey of regaining confidence and managing her time as a mother.
This conversation was a timely reminder of the power of owning your expertise, celebrating successes, and developing confidence as a freelance designer.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
In this episode of Women Wealth WordPress, I discusses burnout and overwhelm as a web developer and freelancer. Sharing personal experiences and reasons for choosing to freelance, I also go personal here, and talk about my recent diagnosis of autism and ADHD and how I manage these conditions while running a business.
I focus on techniques I use to reduce the mental load in both my personal and professional life; by implementing systems and routines, decluttering and organizing, and upgrading tools and equipment to increase happiness and productivity.
This conversation applies to all entrepreneurs, freelancers, and business owners, and offers insights that can help anyone manage burnout, improve productivity, and find solutions for a better work-life balance.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
In this episode, I chat with expert business coach, Claire Wood, to discuss the importance of knowing your numbers in running a profitable business. We discuss marketing funnels, the significance of building a community, the role of mindset in business, the importance of separating negative stories from reality, and the spiritual aspect of money mindset work. And of course, the conversation also touches on the practical money aspects such as profit, expenses, and cash flow.
This episode provides invaluable insights into building a successful business, with practical tips that any entrepreneur can apply.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
We live in such a wild age. There is so much you can do online, so much that you can access! In this episode, I share 10 free tools that I use as a digital designer to use my time more productively, deliver a better service to my clients, and make my job easier.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
On this episode of Women Wealth WordPress, we dive into the concept of building a pleasurable business that prioritizes joy and well-being above all else. Che shares how important it is to know oneself and what a pleasurable business means to them, rather than trying to replicate what works for others. We discuss the ease of starting a service-based business compared to before and the importance of investing in proper support. We also explore the difficult decision of cutting your losses and moving on from projects that aren't compatible, and how it's possible to prioritize one's own needs alongside the needs of one's business. We also touch on the challenges of balancing work and family life, experiencing burnout, and the need for a change in the way we live our lives. I share my personal struggles with taking time off and trusting that things will fall into place, even if we're not constantly "on".
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
In this minisode, I'm spilling the beans on the early business mistakes that shaped my journey, and what I'd do differently knowing what I know now.
You'll get the inside scoop on how I spun myself in circles trying to do too much and how this led to undercharging, overwhelm, and prevented me from becoming an expert. You'll hear about the issues caused by skimping on processes and documentation, the oh-so-relatable story of how I didn’t charge enough, and the huge income stream I missed out on by not offering certain services earlier. Spoiler alert: it's now a major money-maker!
I'll also chat about the game-changing power of finding your community. And of course, we’ll talk about that pesky work-life balance, how too much hustle and not enough downtime can destroy your creativity.
Lastly, I’ll spill the tea on how not investing in my learning from the get-go meant a longer, bumpier road to confidence in my skills and business.
Website building, checklist, handover process, pricing, cost of living, server set up, working in isolation, online communities, business mistakes, advice, learning, focus, branding, WordPress websites, recurring revenue, income stabilization, hosting, maintenance, mental load, decision-making, process documentation, service level agreements, standard operating procedures, communication, hosting fears, website management, project management, higher prices, financial stability, wellness, downtime prioritization, troubleshooting, software knowledge, peace of mind, Cloudways.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
On this episode we're joined by Desiree Bhullar, a successful digital marketer and micro agency owner about their business journey. We discuss getting started and the key services they provide to businesses at different stages of the business cycle. We delve into the importance of organic marketing services like copywriting, email marketing, and social media marketing. We discuss the significance of personal connections, excellent customer service, and the vital role communication plays in delivering top tier results. We also discuss the importance of having clear branding and target market, and consistency for growth and building trust. Lastly, we cover the ways a supportive system is key to growth for business owners.
Keywords:
clients' needs, business cycle, foundational work, search engines, organic marketing, copywriting, email marketing, social media, SEO, blogging, ecommerce, personal connection, customer service, communication, onboarding, target market, pain points, lifelong clients, Naked Digital Marketer, hospitality industry, consistent posting, advertising, small businesses, website design, social media management, support system, Women Wealth course, target markets, messaging, branding, consistency, content planning, content creation, content organization, visual creation, social media scheduling, business success.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
In this podcast episode, we tackle the challenging topic of setting prices as a website developer. We discuss the common mistakes of underpricing and crowdsourcing pricing, and highlight the need for pricing that reflects your growing skills and the value of your services. We cover the factors that might be taken into consideration when setting prices to account for your lifestyle, essential costs, taxes, professional development, and advertising. We also discuss the importance of targeting the right market, standing behind your package pricing and working on your money mindset!
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
On this episode of Women Wealth WordPress, we dive into the world of social media with Kristy Campbell, founder and creative director of Pink Pony Creative. Kristy shares her insights on utilising social media to grow your business, develop your skills, explore your creativity and connect with potential clients. She also opens up about her journey from employee to employer, the challenges of growing a team, perfectionism, self-doubt and the importance of authenticity, valuing your loyal fans, and the one skill every business owner should work on. Join us for an inspiring and informative discussion on how to leverage social media to build a successful design business.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
In this episode, I explore the strategies I use to significantly reduce my website build time. This will allow you to take on more projects (or just enjoy the extra time) increase your income, and open up more mental space for creativity. Discover the power of base sites, utilising templates (pre-built in-house), email snippets, checklists, high-quality software and organized processes to streamline your workflow and deliver better results for your clients.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
In this insightful episode, we dive into the world of Search Engine Optimization (SEO) with industry-leading expert Kate Toon. We discuss the essential key skills WordPress website developers should master to elevate their projects and boost their clients' online presence. From meta descriptions to moral obligations, we cover an introduction to the SEO spectrum and touch on the topics you need to know to offer website development as a service, and build a successful web dev agency.
In this episode, we discuss:
The moral obligations of website developers in regards to basic best practice inclusions.
One huge mistake we see in this industry and both agree is one of the worst practices a web dev can do for their clients.
Being a woman in a male-dominated tech space, and how that's played out for Kate over her career.
This episode is a must-listen for website designers seeking to enhance their skill set and include development as part of their service offering.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
Discover the secrets to effective client handovers and ongoing success with this week's minisode. Learn how to enhance client satisfaction, develop trust, build referrals, and increase income through a solid handover process.
We cover the importance of the handover, how it impacts your reputation, and how to create airtight processes that boost your confidence and reduce rework. We'll also discuss how to provide clients with the tools they need to manage their websites, offer post-launch support, and maintain strong relationships.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
In this episode, Nikki from Seedling Digital (that's me!) and Amy from Sun Mother Studio come together to discuss the delicate balance between motherhood and running a creative business. Sharing their personal experiences, challenges, and triumphs, they delve into why WordPress website development serves as the perfect career choice for mamas looking to juggle family life and entrepreneurship.
In this episode, we discuss:
The art of balancing motherhood and business: how we as creative entrepreneurs navigate the challenges of managing a family and a thriving business.
The perks of a WordPress development career: we explore why WordPress website development offers the flexibility and growth opportunities that make it an ideal career for mothers. From setting your own hours to the potential for additional income streams, learn how this path empowers mamas to excel both professionally and personally.
Embracing flexibility and adaptability: we discuss how embracing change, being open to new opportunities, and staying agile in an ever-evolving post-pandemic landscape has helped Nikki and Amy succeed in their business.
This episode is a must-listen for mothers seeking to balance their creative passions with the demands of parenthood.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
In this episode, I share tips to kick-start your journey to building a design portfolio from scratch and help you attract the dreamiest of clients. I discuss why your website IS your portfolio (and the biggest piece of the puzzle), offering discounted website builds to your network, and utilizing client briefs to flex your creative muscles and manifest dream projects. I share tips for showcasing your work and my favourite places to find high-quality mockups. Join me as I explore the fun (and challenging) parts of growing a portfolio and turning your passion into a sustainable business!
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
In this insightful episode, Nikki from Seedling Digital (that's me!) and Tegan from Social Law Co come together to explore the legal landscape of running a legally legit Website Development business. Tegan has been so generous with sharing her knowledge and expertise to help you build a business that not only flourishes but also protects you and serves your clients at the highest level. From contracts to data privacy, this conversation covers the essential topics you need to understand to navigate the complex world of digital entrepreneurship.
In this episode, we discuss:
The importance of contracts in a WordPress development business: Learn why having a clear, comprehensive, and legally binding contract is essential for both you and your clients. We break down the key components of a successful contract, including the scope of work, timelines, payment terms, and more.
Data privacy and compliance: As a website developer, do you have an obligation to ensure your clients' websites are compliant with data privacy and security regulations? And what exactly are these? We discuss current privacy laws, and you may just find you’ve got this one wrong!
We talk client communication and managing expectations: including the art of effective communication with clients, setting clear expectations, and maintaining transparent, open lines of communication throughout a project. Learn how to manage challenging situations and difficult clients while maintaining a positive and professional relationship.
Whether you're just starting your WordPress development journey or looking to strengthen your existing design business, this episode is packed with actionable advice and invaluable insights that will empower you to navigate the legal complexities of the digital world with confidence.
You can find more about Tegan at:
- http://sociallawco.com.au/
- https://www.instagram.com/sociallawco/
- https://www.linkedin.com/company/social-law-co
- https://www.facebook.com/sociallawco
- https://sociallawco.com.au/podcast/
- tegan@sociallawco.com.au
Get full show notes, a list of resources mentioned and a transcript for this episode here: https://womenwealthwordpress.com/building-a-legally-legit-website-development-business-with-tegan-boorman/
Please note, this episode is current as of publishing but is not to be considered legal advice.
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Designer, developer, creative, VA, freelancer or marketing professional? Women Wealth WordPress is for you.
For links to resources discussed in this podcast, each episode has its own post over on the website.
Follow me on Instagram @seedlingdigital or @womenwealthwordpress
Download my free Dream Life Workbook.
If you love what I do here, please don't forget to subscribe, rate and review the podcast!
Aim big,
Nikki
In this podcast, we will cover the mindset, processes, tools and strategies you need to build a thriving digital design business, work with clients you love on projects that light you up, develop a flexible work schedule that works for you and uncover the potential for uncapped income as a freelancer and your own boss.