View Details

The CPG Guys are joined in this episode by Nick Hannity, CMO at Newell Brands, a major American global consumer and commercial products conglomerate. Headquartered in Atlanta, Georgia, the company manufactures, markets, and distributes over 50 well-known brands across three core segments: Home & Commercial Solutions, Learning & Development, and Outdoor & Recreation.

This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity.

Follow Nick Hammitt on LinkedIn at: https://www.linkedin.com/in/nick-hammitt-2491a1/

Follow Newell Brands online at: https://www.newellbrands.com/

Nick answers these questions:

1. Chris told us at CAGNY and then again on the podcast that Newell's digital content output increased 500% in 2025 with the same headcount. As CMO, walk us through what that transformation actually felt like inside the marketing organization — was it exhilarating, terrifying, or both?
2. We're sitting here at Cannes Lions, the global festival of creativity. There's a real tension in our industry right now between AI-generated content at scale and genuinely breakthrough creative work. How does Newell think about that balance — and does AI make your creative better or just faster?
3. Chris described Newell's "Inogen" platform — digital AI personas built on consumer segments that function as always-on focus groups. As CMO, how are you actually using those in briefing and campaign development, and how much do you trust them versus traditional research?
4. Chris was incredibly sharp on the shift from SEO to GEO — optimizing content for LLMs rather than search engines. What does that mean practically for how your brand and content teams are now being briefed and structured?
5. Given the scale of what Newell is building internally on AI, how has your relationship with your agency partners evolved? Are they keeping pace with where you are internally, or are you finding yourself ahead of them?
6. Chris mentioned that retailers are actually coming to Newell and asking to be taught what you're doing with AI. That's a remarkable reversal of the traditional power dynamic. How are you as CMO leveraging that credibility in your joint business planning conversations?
7. You're here at Cannes Lions surrounded by the best creative and marketing minds in the world. It’s your first time here. What are you here to learn or solve? And what's the one conversation you're hoping to have this week that you can't have anywhere else?
8. Chris talked about younger employees being hungry for AI training and threatening to leave if they don't get it. From a marketing talent perspective, what does the ideal marketer at Newell look like today versus three years ago, and how are you recruiting and developing for that?
9. If the Chris Peterson episode was the enterprise AI masterclass, what's the one chapter you'd add that he didn't cover — the CMO's perspective that doesn't necessarily get told when the CEO is in the room?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “Retail Media Executive Brief” which was produced by EMarketer and sponsored by Sensor Tower, featuring Sensor Tower’s Ian Simpson,

Following Ian Simpson on LinkedIn at: https://www.linkedin.com/in/iansimpson

Follow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano

Follow Debra Aho Williamson on LinkedIn at: https://www.linkedin.com/in/debrawilliamson

Follow Andrew Lipsman on LinkedIn at: https://www.linkedin.com/in/andrew-lipsman-10b2162

Follow Kiri Masters on LinkedIn at: https://www.linkedin.com/in/kiri-masters

Follow EMarketer online at: http://emarketer.com

Follow Sensor Tower online at: https://sensortower.com/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• P&G Q4 results
• Amazon Q2 results
• Jameson teams with NFL
• Open AI crosses 1 million users

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “The New Rules of Discovery: How Consumer Behaviors are Reshaping Commerce” which was produced by EMarketer featuring EMarketer's Sarah Marzano interviewing Roundel's Shawn McGahee.

Follow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano

Follow Sean McGahee on LinkedIn at: https://www.linkedin.com/in/smcgahee/

Follow EMarketer online at: http://emarketer.com

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Rich Lehrfeld, SVP and General Manager of Walmart Connect International and Sam's Club Connect, the retail media business units of Walmart.

This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity.

Follow Rich on LinkedIn at: https://www.linkedin.com/in/rich-lehrfeld-776b7786/

Follow Walmart Connect online at: https://www.walmartconnect.com/

Follow Sam's Club Connect online at: https://www.samsclubconnect.com/

Rich answers these questions:

1. Now that you’re leading Walmart Connect alongside International advertising and Sam’s Club Connect, what does “one connected global advertising ecosystem” actually look like operationally — and how soon will advertisers feel the difference?

2. What capabilities or playbooks from Walmart Connect US are you most excited to bring into international markets, and conversely, what can Connect and international teach the core US business?

3. This is Sam’s Club Connect’s first time at Cannes Lions — what’s the headline message you want advertisers and agencies to walk away with?

4. How does a presence at Cannes fit into COnnect’s broader growth strategy, especially as it scales offerings like in-club, Omni Experiences, and audio/fuel screen ads?

5. The industry conversation is shifting from impressions and ROAS toward broader business outcomes — what does that shift look like in practice for how Walmart structures its advertiser partnerships?

6. What’s the biggest misconception brands still have about what “success” should look like in retail media today?

7. How does Walmart’s first-party data — and Sam’s Club’s membership model specifically — change the kinds of insights and long-term value you can offer advertisers compared to transaction-only data?

8. Where do you see the lines blurring most between media, commerce, and in-store/in-club experience — and which of those convergence points is Walmart investing in most aggressively right now?

9. With Walmart’s scale, data, and tech now spanning Walmart Connect, International, and Sam’s Club Connect, what’s your vision for the next big unlock for advertisers — and how do you think about translating that scale into measurable growth for both Walmart and your partners?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Utz Brands going private
• Kraft Heinz partners with Disney
• Nestle selling half of water portfolio
• Cinven acquiring Salsify

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world’s largest club format omnichannel retailer.

Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/

Follow Costco Retail Media on LinkedIn at: https://www.linkedin.com/showcase/costco-retail-media/

Follow Costco online at: https://www.costco.com/f/-/company-information

Mark answers these questions:

1. So Mark, let’s kick it off with the big news that completely shocked the industry. At recent industry events, you took the stage and did what almost no other Retail Media Network does: you completely exposed Costco's full technology stack—revealing every single identity vendor, DSP, and clean room provider you use. Why did you make the deliberate choice to embrace absolute transparency, and how has that transparency directly influenced ad spend from skeptical brands and agencies?
2. Transparency builds the ultimate trust, no doubt. Now Mark, you have a beautiful phrase that we absolutely love: "Retail media at Costco exists to accelerate merchandise sales." You maintain a strict structural hierarchy where merchandise velocity and member loyalty sit firmly at the very top. If a digital ad campaign doesn't help move a physical pallet of product or reinforce the value of a membership card, it simply doesn't belong in your ecosystem. How do you enforce this "merchant-first" philosophy when national brand managers come in with legacy KPIs focused entirely on vanity ad metrics?
3. Pallet velocity over vanity metrics every single day of the week! Mark, let's talk about your unique "Last-Mover Advantage." While other networks rushed to stand up brittle, overly complicated platforms out of the gate, Costco spent its time quietly observing the market and engineering a robust private data cloud from the ground up. How did waiting and prioritizing a clean, unfragmented data foundation allow you to completely leapfrog the "black box" reporting traps that have frustrated CPG teams for years?
4. That backend data foundation is the real secret sauce. Let’s look at a highly disruptive offsite capability you recently rolled out: Google Product Listing Ads (PLAs). This isn’t typical offsite audience extension or standard Connected TV (CTV) storytelling; you are moving Costco's first-party retail media directly into Google Shopping search. For the brands listening, why does leveraging Costco’s high-intent audience data inside Google's open shopping engine radically perform better than a brand trying to buy those generic keywords on their own?
5. Tying high-intent open web search to verified warehouse data is a game-changer. Mark, let's look at what you call "In Real Life" (IRL) Activation—the third pillar of your omni-channel media strategy. Costco's physical club warehouses are legendary for their high-frequency, massive-basket foot traffic. How are you taking real-world, physical-store signals—everything from fuel pumps to warehouse digital screens—and dynamically connecting them back into a single, cohesive digital loop?
6. Physical-digital loop integration is exactly where the massive volume lies. Mark, let's talk about building a Composable Architecture. Your technical setup is intentionally designed as a cohesive orchestration layer where identity, activation, and clean room metrics can evolve independently without disrupting the core business. Why should global CPG technology heads stop trying to build rigid, custom end-to-end stacks and instead adopt Costco's modular, composable blueprint?
7. Composable modularity is the ultimate future-proofing play. Mark, we are rapidly entering the "Agentic Era" of commerce, where autonomous AI agents are beginning to manage complex segmentation, path recommendations, and real-time budget optimization behind the scenes. How is Costco utilizing advanced AI orchestration layers to cut through operational friction, making your complex, multi-partner systems intuitive and highly usable for brand teams?
8. AI-driven demand generation is going to separate the winners from the laggards. Let's double-click down on The Merchant-Media Collaboration Loop. In many traditional retail environments, the media network operates as an isolated, outside fiefdom that frequently causes friction with the actual category merchants. At Costco, you have deliberately fused media capability directly into the merchandising lifecycle. Can you take us under the hood of that internal relationship? How do your media specialists work harmoniously alongside the warehouse buyers to drive mutual top-line growth?
9. Tying the merchant loop directly to the ad stack is how you achieve sustainable scale. Mark, Costco is world-renowned for its hyper-curated, disciplined product assortment—you don’t carry 50 versions of an item; you carry the absolute best value selections. How does this strict, limited-SKU club environment fundamentally change the digital shelf auction on your onsite properties? Does a highly curated box mean that retail media real estate on Costco is infinitely more valuable and defensive for an incumbent brand?
10. Highly curated spaces demand highly precise execution. Alright Mark, final question for today, and we want to send our global practitioner audience home with an absolute golden nugget of advice. If you could look a corporate CPG Chief Customer Officer or Head of Sales dead in the eye today, what is the single biggest "reality check" or piece of blind-spot advice you can give them to help them stop treating retail media as a lower-funnel marketing tax and instead unlock true, closed-loop incremental volume this quarter?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Ali Miller, GM of Advertising and Tim Castelli, VP Global Ad Sales at Instacart.

This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity.

Follow Ali on LinkedIn at: https://www.linkedin.com/in/about-ali-miller/

Follow Tim on LinkedIn at: https://www.linkedin.com/in/timcastelli/

Follow Instacart Ads online at: https://company.instacart.com/ads

Ali & Tim answer these questions:

1. So Ali, let’s kick it off with you on a massive macro trend. We just read Nik Modi's latest RBC Capital report, Modi’s Musings Volume 4, and theme number one is that Cultural Relevance > Brand Equity—meaning scale alone doesn’t protect you anymore; you have to turn online platforms into an active "economic substrate" for identity and transaction flow. How is Instacart evolving its ad tech stack to let legacy CPG giants quickly move at the speed of a viral TikTok trend or cultural moment, turning immediate social media inspiration into a converted grocery basket?
2. That speed to conversion is everything. Tim, let’s talk about some news you announced at Cannes this week. Let’s start with your AI Shopping assistant. What makes Instacart’s AI assistant different?
3. As consumers look to collapse choice complexity because of low mental energy and rising anxiety, the visible shelf is shrinking from 50+ items down to 1 or 2 AI-curated recommendations. How does this radically compressed digital real estate change your ad business strategy and Joint Business Plans with brands? You mentioned you're intentionally not running ads in AI experiences yet. Walk us through how you’re thinking about that.
4. Jumping back to the news…Immersive Feed feels like a direct response to how consumers are already discovering food on social media. How do you make sure that experience feels additive and not just like another ad unit? Does this foreshadow more to come with media publishers and creators?
5. And for Ads Studio – is that essentially opening up Instacart's own marketing engine to brand partners? What made you confident enough in that internal capability to turn it into a commercial offering?
6. Tim, let’s pivot to New Revenue Streams and Business Models. CPG brands are desperately trying to evolve from old-school, unit-driven transactional models toward ecosystem-based monetization. With Instacart Caper Carts rolling out smart screens right into the physical brick-and-mortar aisles, you guys have built a literal physical-digital loop. How should brands rethink co-created, real-time physical store experiences using your connected hardware?
7. Connected hardware in the physical aisle is the ultimate frontier. Ali, we can't talk about Cannes Lions without talking about Closed-Loop Measurement. Marketers are completely burnt out on self-attributed platform metrics. Instacart’s entire value proposition is anchored on receipt-level, purchase-verified deterministic truth. For the brand marketers listening who are caught in the "Validation Trap," what does mathematically clean, independent attribution look like over the next three years, and how does Instacart enforce it?
8. If it doesn't move actual volume off the shelf, it’s just noise. Tim, looking at your front-row seat to enterprise sales, what separates the North Star CPG brands—the progressive companies that are aggressively growing their volume share on Instacart right now—from the legacy laggards who are still trying to run 20-year-old, static, distribution-only playbooks? What core corporate competency or operational rhythm allows them to win?
9. Incredible, provocative insights. Now, before we pack up the mics and head out onto the Croisette for a glass of rosé, we have to save a special final question. Cannes Lions is famously the birthplace of massive, landscape-shifting partnership announcements and enterprise platform reveals. Ali, Tim... what do you guys have cooking up under the hood for Instacart that you can uniquely share with the CPG Guys community live today?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Kroger & Cola-Cola to launch exclusive LTO
• Big food running out of moves
• Costco opening stand-alone gas stations
• More Walmart executive shuffles

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “How Retail Media Becomes a Growth Engine” which was produced by EMarketer and sponsored by Sensor Tower, featuring Albertsons Media Collectives' Liz Roche, Omnicom's Claudia Johnson, EMarketer's Sarah Marzano, Goodway Group's Angela Myers & Bain & Co's Shweta Bhardwaj.

Following Liz Roche on LinkedIn at: https://www.linkedin.com/in/eroche1

Follow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano

Follow Claudia Johnson on LinkedIn at: https://www.linkedin.com/in/claudia-johnson-b133436

Follow Angela Myers on LinkedIn at: https://www.linkedin.com/in/angela-myers-2257aa1

Follow Shweta Bhardwaj on LinkedIn at: https://www.linkedin.com/in/bhardwajshweta

Follow EMarketer online at: http://emarketer.com

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Deepak Maini, SVP and GM of Walmart +, Walmart’s membership program helping members save more time & money with exclusive benefits.

Follow Deepak on LinkedIn at: https://www.linkedin.com/in/deepak-maini-49b9089/

Follow Walmart+ online at: https://www.walmart.com/plus

Deepak answers these questions:

1. Walmart+ has grown from 3 benefits at launch to 12 today — still at $98 a year. How does that expanding benefit stack change the behavior of the Walmart+ member in ways that matter to CPG brand partners — in terms of basket size, purchase frequency, and category loyalty?
2. Walmart reaches 150 million shoppers every week across ecommerce and 4,600 stores, with data mapped to the SKU level. How does Walmart+ membership amplify the quality and fidelity of that first-party data signal — and how should CPG brands be thinking about activating against it differently than they do with non-member data?
3. Before running Walmart+, you led the VP/GM role for Customer Digital Identity and Data Platform at Walmart. How does a logged-in, identified Walmart+ member change the economics of the digital shelf for CPG brands, particularly as agentic commerce and AI-powered discovery reshape how shoppers find products?
4. The honest question your CPG audience wants answered: when brand partners think about their joint value creation with Walmart, how should they be weighting Walmart+ member households versus non-member households in their investment strategies? Is the gap in lifetime value as dramatic as what your major online competition has seen with their loyalty subscription program?
5. The addition of Peacock to Walmart+‘s streaming choices drove a record number of sign-ups in Q3. What does entertainment engagement tell you about a member’s overall relationship with the Walmart ecosystem — and does streaming behavior surface any insights that CPG partners can act on?
6. Walmart Connect grew 33% in the U.S. last quarter, representing, along with membership fees, about a third of Walmart’s operating income . How tight is the integration between Walmart+ membership data and the Walmart Connect advertising platform — and what does that mean for a CPG brand trying to close the loop from impression to in-store purchase?
7. Walmart tested its first advertising formats tied to the Sparky AI shopping agent in fall 2025, with 81% of surveyed Walmart customers saying they’d used Sparky to check product availability and review specs before buying . How do you think about Walmart+ membership as a foundation for agentic shopping — and what does that mean for how CPG brands show up in those AI-mediated discovery moments?
8. Walmart has publicly highlighted share gains with upper-income households as a strategic priority. Does Walmart+ skew toward those households — and if so, what does that mean for premium CPG brands that may have historically underinvested at Walmart?
9. You ran Fire TV, Alexa Skills, and Amazon Music — all businesses that lived at the intersection of media, identity, and commerce. What’s the most important thing you brought from that Amazon experience that directly shaped how you’re building Walmart+?
10. Walmart+ is five years old. If you fast-forward five more years, what does the relationship between Walmart+ membership and CPG brand investment look like — and what should brand and agency leaders be doing right now to position themselves for that future?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• PepsiCo Q2 Results
• Smucker’s Twinkies Problem
• Walmart Summer Rollbacks
• Wakefern is SN’s retailer of the Year

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Chris Riedy, Chief Revenue Officer at Ibotta and Yeimy Garcia Smith, SVP, Global Measurement and Enablement at Circana. Ibotta is is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of called the Ibotta Performance Network.

This episode is sponsored by Ibotta and was recorded in Cannes Francine at the Cannes Lions International Festival of Creativity.

Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisriedy

Follow Ibotta online at: http://ibotta.com

Follow Yeimy online at: https://www.linkedin.com/in/yeimy

Chris and Yeimy answer these questions:

1. From Circana's macro perspective, where does the traditional measurement infrastructure break down first in this fluid loop?
2. Are you guys competing, complementing, or building a completely distinct layer of demand?
3. Where do brand equity investment and performance investment harmoniously meet in this modern loop, and how do you ensure one isn't starving the other?
4. What does trustworthy, mathematically sound measurement actually look like in 2026, and why is it an absolute baseline requirement right now?
5. When you listen to CPG brands express their deep frustrations with modern attribution models, what is the core complaint you hear, and how do you define "trustworthy truth" to a skeptical CMO?
6. Yeimy, what does it mean for the industry that promotions can now be evaluated on equal footing with media? And Chris, for a brand CMO sitting here at Cannes today, how should this change the way they think about where promotions sit in their investment mix?
7. Yeimy, when Circana runs the numbers across the entire consumer staples landscape, what unexpected, baseline operational traits do a legacy multi-billion-dollar giant and an agile, emerging challenger brand have in common when it comes to capturing actual volume growth today?
8. Chris, expanding on that, when Ibotta double-clicks down on a hyper-growth challenger brand like Chomps — which Circana crowned a Growth Leader and which has blockbuster velocity across the IPN — the independent Circana Household Lift study told a striking story: households exposed to the Ibotta campaign outperformed the snacking category household penetration benchmark by 9x. What does that kind of new buyer acquisition data reveal about how challenger brands should think about promotions as a growth lever, beyond the traditional discount mechanic?
9. If you two could completely re-architect the ideal measurement infrastructure from the ground up for a CPG brand trying to successfully navigate the next three years, what does that blueprint look like, and exactly who needs to be in the corporate room to enforce it?
10. For a CPG brand CMO or commercial executive sitting in this room today who leaves Cannes and has to make one decisive change to how they evaluate, measure, or deploy capital across the commerce funnel this quarter—what is the single piece of practitioner advice you would give them? Yeimy, you first, then Chris.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Christine Gambino, CEO of Omni, Omnicom's next-generation marketing and sales intelligence platform. It connects strategy, creativity, media, CRM, commerce, data, and AI to help brands grow with greater clarity, speed, and measurable business impact.

Follow Christine on LinkedIn at: https://www.linkedin.com/in/christine-gambino-59683ab8

Follow Omni online at: https://www.omc.com/omni/

Christine answers these questions:

1. Christine, you came up through Flywheel — one of the most commerce-native organizations in the industry — and now you're operating at the platform level as CEO of Omni. What did that journey from commerce practitioner to enterprise platform operator teach you about what CPG brands actually need from a marketing intelligence system?
2. Your move from Flywheel to Omni was a deliberate cross-capability appointment. What was the mandate when you stepped into the CEO role, and what did you see as the biggest operational gaps you needed to close?
3. At CES you demonstrated Omni live — walking through a campaign brief in real time, from media budget breakdowns to synthetic audiences to creator suggestions. For a CPG brand team watching that demo, what's the "aha moment" you're trying to create? In other words, What should click for them?
4. You've been clear that Omni is additive, not a replacement — your words were: "It's meant to give real-time insights to teams and brands through our agentic environment." For CPG marketers who are worried about what AI means for their jobs, how do you make that case authentically, not just rhetorically?
5. Omni now integrates Acxiom's 2.6 billion consumer profiles, Flywheel Commerce Cloud, and IPG's data and technology assets. That's a massive data convergence. How are you ensuring that consolidation creates clarity and speed for CPG clients rather than complexity?
6. Omni is reported as having 41+ frontier LLM models and 24,000 monthly active users across 77 countries. What does it actually mean operationally to manage a platform at that scale — and how do you govern consistency of outputs when so many models and markets are in play?
7. Flywheel's Commerce Cloud is described as the largest digital transaction data set in the world. Now fused into Omni, that commerce signal is live inside a broader marketing intelligence platform. For a CPG brand running retail media across Amazon, Walmart, and a dozen other RMNs, how does that change what's possible from a targeting and measurement standpoint?
8. Omni includes what you're calling "Return on Consumer" — tracking consumer progression through Opportunity, Awareness, Interest, Purchase, and Loyalty — rather than just campaign metrics. That's a fundamental reframe. How ready are CPG brand teams to actually buy into that measurement model, and what's holding back adoption?
9. There's a real tension in the industry right now between AI as efficiency play and AI as growth driver. Omnicom's own data points to 25-55% faster production times. But CPG CMOs are being asked to prove incrementality, not just efficiency. How does Omni help brands make that leap from "we're saving money" to "we're growing share"?
10. GEO — Generative Engine Optimization — is becoming a major conversation as AI-driven search displaces traditional keyword rankings. Omni appears to have a point of view here through AI Optix on the PR side. How is the broader Omni platform thinking about brand visibility in an era where the algorithm deciding what consumers see isn't Google anymore?
11. You are sitting at the intersection of the largest data asset in advertising, the largest commerce platform, and a next-gen agentic interface. If you had to name the one capability that CPG brands are most dramatically under-utilizing today — what would it be, and why?
12. Christine, you came from Flywheel, which has deep roots in CPG. What's your message to the brand leaders, the commerce managers, and the retail media practitioners in our audience about what Omni means for them specifically — not for the holding company, but for them, in their day-to-day work?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• General Mills Q4 Results
• Kroger to acquire Giant Eagle
• Asda partners with Amazon on Retail Ads Service
• Executive changes

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth.

This episode is sponsored by NielsenIQ.

Follow Liz Buchanan on LinkedIn at: https://www.linkedin.com/in/liz-buchanan-35b2007/
Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/
Follow NielsenIQ online at: https://nielseniq.com/global/en/

Liz, Sri & PVSB recap the key learnings from NIQ's 2026 Consumer 360 event.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Kiri Masters, Founder & Host of the Retail Media Breakfast Club Podcast.

This episode was recorded in Cannes France during the 2026 Cannes Lions International Festival of Creativity at the House of Consumer Goods & Retail.

We explore behind-the-scenes undercurrents ofthe festival.

Follow Kiri on LinkedIn at: https://www.linkedin.com/in/kiri-masters/

Follow the Retail Media Breakfast Club on Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624

Follow the Retail Media Breakfast Club on Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

Follow the Retail Media Breakfast Club on YouTube: https://www.youtube.com/@retailmediabreakfastclub

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Prime Days AI Influence
• Prime Days Results
• Amazon Agentic Ads
• Other News from Cannes Lions

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Matt Foley, VP of Brand Oreo at Mondelez International, an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world, leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.

Follow Matt on LinkedIn at: https://www.linkedin.com/in/matt-foley-051534/

Follow Mondelez International online at: https://www.mondelezinternational.com/

Matt answers these questions:

1. CPG brands love to do celebrity endorsements, but usually, it’s just slapping a face on a billboard and calling it a day. This Oreo and BTS partnership feels fundamentally different because it was built from the ground up. Can you take us inside the initial rooms? How do you pitch a collaboration of this magnitude internally to ensure it becomes a structural joint-venture rather than a temporary marketing badge?
2. I love that. Let’s talk about product-level authenticity, because you guys didn't just change the packaging. You introduced a completely unique, Hotteok-inspired flavor profile and custom BTS-themed embossments right on the cookie itself. From a supply chain and R&D standpoint, altering the literal stamp and wafer formula of a multi-billion-dollar brand is no small feat. How did you manage those operational constraints to ensure that deep authenticity was physically baked into the product touchpoint?
3. "Physically baking in the authenticity"—I love that phrase. Now Matt, let's talk packaging and creative content. The BTS ARMY is arguably one of the most visually observant and detail-oriented fan communities on earth; they notice everything. How closely did your creative teams collaborate directly with the band to co-design the packaging, and how did you ensure the digital content felt culturally native to the fanbase rather than like a forced corporate script?
4. Vibe check passed! Now Matt, on every single episode of this show, Sri and I talk about moving from a legacy "Reach Economy" to a modern "Trust Economy." To win, a brand has to go beyond a simple endorsement to build genuine, unconditional brand love. When you are engaging a passionate, hyper-connected global community like the BTS ARMY, what are the strict guardrails for engagement? How do you prevent the brand from looking like a "cultural tourist" trying to cash in on a trend?
5. Total cultural respect—that is the baseline. Let’s talk about setting a new standard for CPG partnerships. We recently sat down with Conagra's Bob Nolan, and he talked about the "Validation Trap"—how relying on legacy focus groups and copy-testing scores causes brand teams to play it safe and launch boring, predictable activations. Did your team rely on traditional validation metrics for a disruptive play like this, or did you rely purely on cultural intuition and raw community behavior to guide the execution?
6. Let’s pivot to driving culture versus just joining the conversation. On the CPG Guys, we argue that scale without distinction leads to absolute invisibility. Oreo has masterfully moved from just running standard media flights to actively participating in major cultural milestones. From your seat, how do you define the ROI of a "cultural activation," and how do you prove to senior leadership that driving culture ultimately moves product off the physical shelf and drives total trips?
7. Driving total trips is music to a merchant's ears, Matt. Let’s talk about the retail execution side. When you roll out a massive global collaboration like this, retail partners like Walmart, Target, and Kroger want to know how this will drive their specific digital and physical shelves. How do you translate the massive digital fandom of an AMA-winning band into a tailored retail media network (RMN) strategy that helps your retail buyers win their specific category goals?
8. Fascinating take, Matt. Let’s talk about data and the path to purchase. We keep warning the industry about the "Sasspocalypse" of data fragmentation and the rise of the "Agentic Era," where AI agents might intercept a consumer before they ever look at an application. When a brand builds a deep, direct-to-consumer emotional connection through music and fandom, does that emotional equity act as a defensive shield against algorithmic curation? Does genuine brand love make you "machine-immune"?
9. "Machine-immune equity"—that is a powerful concept to think about. Let's look out over the next 12 to 24 months. Now that Oreo has set this incredibly high benchmark for what a deeply authentic, co-created partnership looks like, where does the commercial strategy go next? Are we entering an era where CPG brands behave more like entertainment studios and lifestyle platforms rather than simple manufacturing companies?
10. Alright Matt, final question for today, and we want to send our listeners home with a concrete piece of advice. There are brand managers listening right now who want to stop playing it safe, stop repurposing old assets, and actually drive culture the way Oreo is doing. What is the single biggest "reality check" or piece of blind-spot advice you can give them to help them modernize their partnership models this quarter?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined on its 600th episode by Tony Rogers, CMO of Dollar General which serves as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of May 1, 2026, the Company’s 21,055 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor.

Follow Tony on LinkedIn at: https://www.linkedin.com/in/tonyrogers1

Follow Dollar General online at: https://investor.dollargeneral.com/

Tony answers these questions:

1. Dollar General has a very clear value proposition—convenience, everyday low prices, and a store that feels close to home. How would you articulate the brand promise today, and how has it evolved with changing consumer expectations over the last few years?
2. Dollar General serves millions of daily shoppers. What consumer insights have most surprised you since you joined, and how do you translate those insights into marketing programs that scale across thousands of stores?
3. Data is the backbone of modern marketing. How does Dollar General balance data-driven decision making with the realities of privacy, consent, and a broad shopper base? Can you share an example of a data-enabled campaign that delivered measurable impact?
4. How has Dollar General’s approach to e-commerce and omnichannel evolved, especially as more shoppers expect online ordering, curbside pickup, and ship-to-home options? What role does in-store activation play in that mix?
5. Private brands has become a strategic driver for many retailers. What’s Dollar General’s approach to product assortment and private brands, and how do you decide which initiatives to invest in?
6. With so many channels and touchpoints, how do you measure retail media marketing ROI at Dollar General? What metrics matter most, and how do you tie marketing investments to store traffic, basket size, and long-term loyalty?
7. Dollar General has a distinctive presence in local communities. How do you weave community impact and social responsibility into your marketing strategy without compromising value for customers?
8. Can you share your philosophy on creative that resonates with Dollar General’s shopper base? Are there any campaigns in the last few years that you’re particularly proud of, and what made them effective?
9. Building a high-performing marketing organization in a discount retailer requires special talent and culture. How do you attract and retain top marketing talent, and what changes have you championed to keep the team energized and innovative?
10. Looking ahead, what are the big bets for Dollar General in the next 3–5 years? How do you see the role of discount retailers evolving in the broader CPG ecosystem, and what should brands watch for when partnering with DG?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Bayer Leadership Changes
• Walmart Drone Delivery
• Kohl’s Deal days
• Schnucks’ is fresh!

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Chris Peterson, President, CEO & Board Member of Newell Brands, a major American global consumer and commercial products conglomerate. Headquartered in Atlanta, Georgia, the company manufactures, markets, and distributes over 50 well-known brands across three core segments: Home & Commercial Solutions, Learning & Development, and Outdoor & Recreation.

This episode was recorded at Newell Brands headquarters in Atlanta.

Follow Chris on LinkedIn at: https://www.linkedin.com/in/chris-peterson-488930114

Follow Newell Brands online at: https://www.newellbrands.com/

Chris answered these questions:

1. Chris, at CAGNY, you spoke extensively about an enterprise AI program you internally call "Quantum Leap". You mentioned that in mid-2025, you shifted this from isolated use cases into a broader "how work gets done" workflow model. Can you talk to us about the genesis of Quantum Leap and what it looks like today?
2. That scale is incredible, Chris. One thing that stood out to me during your recent Leadership Summit 2026 was your mention of 33 functional "navigators". It sounds like a massive cultural shift to build AI fluency across the enterprise. How do these navigators act as change agents inside their functions?
3. Let's talk about the tangible outputs because the numbers you shared at CAGNY were staggering. You noted a 500% increase in AI-enabled digital content creation in 2025 versus 2024, entirely without any additional investment. How has AI accelerated your innovation pipeline from concept to launch?
4. You can't run advanced AI without clean data, and Newell has done a massive amount of simplification. You've cut your active SKUs by over 80% and rationalized the brand portfolio from 80 down to just over 50 brands. By the fall of 2026, 95% of your global sales will be supported by a single instance of SAP. How critical is that ERP integration to feeding the Quantum Leap program?
5. Chris, driving a transformation of this magnitude isn't just about technology; it's about the people executing it. Newell Brands has a very clear set of core values: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. As CEO, how do you lean on these principles to guide your 24,000 teammates around the world through such a massive operational and cultural shift?
6. You’ve been driving a unified "One Newell" go-to-market model and consolidating what used to be five separate operating segments into just three. How does the value of "Teamwork"—which you define as "Succeeding Together"—play into breaking down those legacy silos?
7. Thinking about the industry, how do you expect AI to impact shopping and agents to guide consumers? What’s your advice to retail?
8. Chris, this has been an absolute masterclass in enterprise AI adoption and operational leadership. What advice would you give others embarking on the AI journey?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Doug VandeVelde, Chief Growth Officer at WK Kellogg Co, manufacturer of an iconic brand portfolio including Kellogg's Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg's Raisin Bran®, and Bear Naked®.

Follow Doug on LinkedIn at: https://www.linkedin.com/in/doug-vandevelde

Follow WK Kellogg Co online at: https://www.wkkellogg.com/

Doug answered these questions:

1. 95% of Americans are missing their daily fiber, but nobody goes to a Super Bowl party looking for a "health lecture." Why was 2026 the specific moment you decided to use the world's loudest stage to talk about the "Fiber Gap"?
2. Fiber has historically been marketed as a functional necessity for the "older" demographic. How are you using this campaign to pivot the narrative from a "health trend" to a "tasty daily routine" for everyone from Gen Z to Boomers?
3. You partnered with Gary Vaynerchuk’s team to bring humor and high-profile talent to a topic as "unsexy" as gut health. How do you, as a 25-year CPG veteran, balance the "legacy brand guardrails" of Kellogg’s with the fast-paced, "attention-first" creative style of VaynerMedia?
4. You chose a regional and streaming-first buy for the Big Game rather than a traditional national spot. As Chief Growth Officer, how did you justify the "reach vs. precision" trade-off to your board?
5. Gut health can be clinical and boring. Talk to me about the decision-making process behind using humor. Does "funny" actually move units of Raisin Bran and Mini-Wheats, or is it just about winning the "Ad Meter" rankings?
6. With a streaming-first approach, you have more data than a traditional TV buy. How is WK Kellogg using real-time signals from this campaign to adjust shelf-level execution in the weeks following the game?
7. You’ve been in this game for over 25 years. What is the one "old school" CPG rule you had to break to make this 2026 Super Bowl campaign a reality?
8. When you go big on a Super Bowl scale, the pressure on the supply chain is immense. How did the $500M modernization of your plants allow you to "lean in" to this demand spike in a way you couldn't have three years ago?
9. Before the campaign went live, did you use AI-driven "attention analytics" or "predictive creative" tools to ensure the humor would land across different demographics, or was this a "gut-feel" (pun intended) decision?
10. If this "Fiber Gap" campaign succeeds, you aren't just selling boxes of cereal—you're changing a category's trajectory. Is the future of WK Kellogg less about "Breakfast" and more about "Functional Wellness"?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• America 250
• Macy’s Q1 results
• Zellers is back!
• The Preference Economy

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Matt Gregory, EVP & Chief Customer Officer North America at Unilever.

Follow Matt on LinkedIn at: https://www.linkedin.com/in/matt-gregory-b702567

Follow Unilever online at: http://unilever.com

Matt answers these questions:

1. As Chief Customer Officer, what are your top priorities for Unilever's customer partnerships this year, and how have those priorities evolved from your previous roles?
2. Unilever spans many categories and channels. How do you balance a single, coherent customer strategy with the diverse needs of retailers, wholesalers, and direct-to-consumer partners?
3. What makes for a truly effective retailer collaboration from a customer-first perspective? Can you share thoughts on what constitutes a partnership that delivered measurable value for both a CPG brand and retailer?
4. How has Unilever adapted its customer strategy to omnichannel realities—store visits, digital marketplaces, and social commerce? What role do retailers play in orchestrating that journey?
5. In times of supply chain disruption, what are the key lessons for maintaining strong customer relationships, and how do you collaborate with retailers to mitigate risk for both sides?
6. When a brand is already as big and established as Dove, growth typically gets harder—not easier. Yet, Dove is experiencing approximately double-digit growth in the U.S. over the last year. What’s the unlock that allows brands like Dove to continue deepening relevance and sustaining that level of momentum?
7. What competencies and capabilities do you prioritize when building and leading a high-performance customer organization? How do you foster cross-functional collaboration with sales, marketing, and supply chain?
8. Looking ahead 3–5 years, what are the biggest shifts you anticipate in retailer-CPG partnerships, and where should brands and retailers collaborate most closely to win in the evolving landscape?
9. You’ve had a career that spans GM roles and commercially focused leadership positions. What have you learned in your personal and professional history that you find yourself using most in your role today?
10. What’s something the industry is still doing today that you think we’ll look back on in five years and wonder, “why were we doing it that way?”
11. What excites you most about agentic AI and how it could reshape the shopping experience? And what, if anything, gives you pause?
12. If you could make one singular change to positively impact the CPG industry, what would it be and why?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Kroger leadership changes
• The magnitude of SNAP benefit changes
• Expansion of <30 minute delivery services
• Costco selling more gasoline

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Mike Wysong, CEO of CARE Pharmacies, Inc., a growing pharmacy network having served communities like your own for more than 64 years.

CARE Pharmacies combines the quality of a trusted local pharmacy with the growth and stability of a national organization. With over 130 pharmacies nationwide and growing, CARE understands its patients, their special needs, prescriptions, local community health concerns, and the importance of personalized CARE - the building blocks to a healthy family and a strong local community.

Follow Mike on LinkedIn at: https://www.linkedin.com/in/michael-wysong-a01626b/

Follow CARE online at: https://www.carepharmacies.com/

Mike answers these questions:

1. What is the biggest lesson from those early days carrying the bag that you still lean on today as a CEO?
2. What was that first fundamental structural or cultural shift you had to make to change that trajectory?
3. How do you get independent owners to genuinely align on shared procurement, brand messages, and technology without stripping away that local entrepreneurship that makes them special?
4. How does a cooperative structure create the necessary scale to let local community pharmacies win on price?
5. From your seat, how can consumer product groups (CPGs) and OTC manufacturers better bridge those gaps to collaborate with a regional pharmacy layout like CARE?
6. What are the top criteria or data-backed insights an emerging brand needs to bring to you today to earn shelf space over a legacy CPG giant?
7. For emerging wellness or OTC brands listening to this show, what's your advice on the sales function—should they try to go it alone, or do they need to hire a specialized broker who truly understands regional drug chains?
8. How are you helping independent pharmacies roll out complex tech, health informatics, and AI tools without eroding the high-touch, hyper-local intimacy that defines community pharmacy?
9. As baby boomers choose to remain in their homes longer, how does the role of the community pharmacy transform from a simple script dispensary into an essential connector of the home health ecosystem?
10. How critical is having a real-time view of inventory and fulfillment data to protecting your owners' bottom lines?
11. As a board member and past chair of the NACDS, what is the most urgent story the industry needs to keep telling to protect its clinical and commercial relevance?
12. What is the single biggest blind spot that corporate CPG executives have when they try to partner with independent, community-based retail networks?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Bob Nolan, SVP of Growth Science at Conagra Brands. Conagra’s portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion.

Follow Bob on LinkedIn at: https://www.linkedin.com/in/bob-nolan-938b726/

Follow Conagra Brands online at: https://www.conagrabrands.com/

Bob answers these questions:

1. What was the "breaking point" where you realized that asking consumers what they wanted was actually leading the company toward failed launches?
2. In the context of your CAGNY 2026 presentation, how do you define the "Validation Trap," and why is it so dangerous for legacy CPG brands today?
3. One of your biggest wins was identifying the "Bowl" trend (Healthy Choice Power Bowls) via behavioral data while the rest of the industry was still testing "Trays." How would traditional validation have killed that multi-million dollar insight?
4. If you’ve cut traditional testing to zero, how do you now "pre-flight" a major innovation like the Rebel Roots Tallow Sticks or the Dolly Parton line without the safety net of a focus group?
5. How does AI-driven "Demand Science" replace the human element of traditional market research?
6. At CAGNY, you spoke about demand science as a key growth driver. How does moving away from "validation" allow Conagra to be more "provocative" and take risks that traditional research would have deemed "too polarizing"?
7. You use data from Whole Foods and Sprouts to predict what will happen in Kroger and Walmart two years later. Is the "Natural Channel" your new version of a test market, and how does that data-flow work?
8. You’ve positioned Conagra as a beneficiary of GLP-1 drugs rather than a victim. How did behavioral science—rather than consumer surveys—help you realize that these users aren't eating less of everything, but are actually pivoting toward specific nutrient-dense frozen options?
9. Validation takes months; social trends move in days. How has the "Death of Validation" increased your speed-to-market? Can you give us an example of an "idea-to-shelf" timeline that would have been impossible under the old model?
10. For the Brand Managers out there who are still terrified to launch a product without a "Green Score" from a testing agency, what is your message to them about the risk of not evolving past validation?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Walmart results
• Target results
• Grocery isn’t keeping up
• Kroger growth opportunities

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

This is a crossover episode with Wendy Liebmann, CEO and Chief Shopper at WSL Strategic and host of the Future Shop podcast.

Follow Wendy on LinkedIn at: https://www.linkedin.com/in/wendyliebmann

Follow WSL Strategic Retail online at: https://wslstrategicretail.com/

Follow Future Shop on Apple Podcasts at: https://podcasts.apple.com/us/podcast/future-shop-podcast-with-wsl/id1498794016

Follow Future Shop on Spotify at: https://open.spotify.com/show/5147LMxl6Y1duhPahtPOnr?si=BBEYheSMR3K27zZ_7JNrZQ

In this episode of Future Shop, Wendy Liebmann sits down with the industry’s most plugged-in duo, Peter V.S. Bond and Sri Rajagopalan (The CPG Guys), to dissect a retail landscape currently in the throes of a "hot mess" transformation. They navigate the complex collision of agentic AI, the shifting power of retail media, and a growing leadership talent crisis. From why Target is struggling to the "intransigence" of Trader Joe's e-commerce stance, this conversation reveals why the old rules of retail no longer apply in a world where 100% of purchases are digitally influenced.
Highlights:

1. The AI Pivot: Why brand websites are shifting from consumer journeys to LLM data repositories.
2. The Retail Media Paradox: How budget silos are making retail media counterproductive for merchants.
3. Talent Gaps: The urgent need for C-suite leaders to understand TikTok and social trends, not just P&L management.
4. Store Evolution: Why the physical store must pivot to "high discovery" perimeter experiences while center-store moves online.
5. Who’s Winning & Not: Retailers and brands who recognize why old rules don’t apply.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea byRaj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Sammi Zola and Pete Fox from Haleon plus Andrew Butz from Kroger Precision Marketing.

This episode was recorded at 84.51 in Cincinnati, Ohio.

Follow Sammi on LinkedIn at: https://www.linkedin.com/in/samanthakliff/

Follow Pete on Linkedin at: https://www.linkedin.com/in/pete-fox-91b57/

Follow Andrew on LinkedIn at: https://www.linkedin.com/in/andrewbutz/

Follow Haleon online at: http://haleon.com

Follow KPM on LinkedIn at: https://www.linkedin.com/company/krogerprecisionmarketing

Follow KPM online at: http://www.krogerprecisionmarketing.com

They answer these questions:

1. Tell us who you are, what your role is, and what ‘turning insights into action’ means in practical terms from where you sit.
2. From a category strategy standpoint, what’s driving that? And Sammi, how is changing media consumption behavior adding fuel to that fire?
3. How has the job of category insights actually changed in the last year at Haleon?
4. As your team builds out activation plans, what separates purchase data that is genuinely actionable from data that is merely informative?
5. How is AI specifically changing your ability to deliver faster, more relevant insights to your brand partners — and what does that look like in practice?
6. What are the most surprising shopper insights your team has surfaced in the past year?
7. Can you share a real moment where faster insights directly changed a media decision mid-flight?
8. Beyond data delivery, how are retail media networks like KPM evolving their role to help brand partners optimize in real time?
9. How are you modernizing your approach to how you leverage retail data in your planning and activation process?
10. What does the gap look like between where most CPG brands are today in terms of insight-to-action speed, and where the leaders are? What separates the two?
11. How are you building the connective tissue between Pete’s world and Sammi’s world at Haleon — and what does that collaboration unlock?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea byRaj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Grocery Inflation
• Quarterly Earnings
• Starbucks Layoffs
• Target Board Battles

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Barbara Connors VP of Strategy & Activation and Brian Downey, Senior Director at Kroger Precision Marketing (KPM), the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚ data science, and Kroger’s popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store.

Follow Barbara on LinkedIn at: https://www.linkedin.com/in/barbara-connors-10312810

Follow Brian on LinkedIn at: https://www.linkedin.com/in/brian-dowey-079b018

Follow KPM on LinkedIn at: https://www.linkedin.com/company/krogerprecisionmarketing

Follow KPM online at: http://www.krogerprecisionmarketing.com

They answer these questions:

1. Please introduce yourselves and your roles at KPM
2. What does genuine alignment between a CPG brand and a retailer actually look like in practice — versus the version of alignment that’s mostly just a slide in a JBP deck?
3. How does that reframe the way you think a brand team should walk into a retailer conversation, and what do most brands still get wrong?
4. How do you help brands build a singular strategic framework that still gives each team the flexibility it needs — without creating chaos?
5. Where do you see the biggest mindset shifts still required — on the brand side and on the retailer side — to make that evolution real?
6. What are the most sophisticated users doing with it that the average user isn’t — and what does ‘near real-time’ insight access actually change about how brands plan?
7. What are the two or three decisions that have to be locked in early for a joint brand-retailer strategy to actually deliver?
8. How can brands use retailer insights to anticipate where preferences are going—not just report where they’ve been?
9. In practical terms, what does true integration across data, insights, activation, and measurement look like — and where do you see brand teams still getting stuck?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys recap their attendance at the 2026 Amazon Upfront event which took place in New York City at the Beacon Theatre on May 11.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Giant Eagle partners with ibotta
• General Mills Leadership
• Kraft Heinz increases marketing $$$
• Doordash results

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by John FitzGerald, Sr Director of Growth at Mad Tree Brewing Company. Founded in 2013, MadTree is an award-winning brewery that’s rooted in Cincinnati and planted in purpose. Driven to craft great beer - but more importantly - build a business dedicated to doing good, MadTree protects and celebrates nature while reducing impact on the environment. MadTree is a B-Corp certified company and proud member of 1% for the Planet with a commitment to donate 1% of sales to local, sustainable nonprofits.

Follow John on LinkedIn at: https://www.linkedin.com/in/johnwfitzg/

Follow Mad Tree Brewing online at: https://madtree.com/

John answers these questions:

1. What is the one core discipline or strategic framework from that world that you’ve found most indispensable when running a craft brand like MadTree?
2. How do you find the balance between Big CPG rigor and the "fail fast" agility required in the craft brewing industry?
3. When you look at the beer aisle now—which is notoriously crowded and fragmented—how do you apply a "Category Management" mindset to help MadTree win at the shelf against the mega-brewers?
4. How are you leveraging your background in retail partnerships to ensure MadTree isn't just a "local favorite" but a "must-have" brand for major regional retailers?
5. From a leadership perspective, how do you ensure that sustainability isn't just a marketing "badge" but a functional part of your supply chain and operational DNA?
6. You’re managing a complex journey between the taproom (DTC/Experience) and the grocery store (Wholesale). How do you ensure the brand "feeling" a consumer gets in the Oakley taproom translates when they are picking up a 6-pack at Kroger or Meijer?
7. In craft beer, data can often be opaque. How are you building a "Full View" of your consumer, and are you leveraging tools like AI to predict the next big flavor profile or seasonal trend?
8. How is MadTree evolving its product portfolio to capture that shifting demographic and maintain relevance?
9. For a regional brewer, how critical is real-time inventory and sales data to your production planning, and how do you handle those "uncomfortable" supply chain moments?
10. What is the biggest "reality check" you can give to someone looking to transition from a global giant like Kellanova to a high-growth local leader like MadTree?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Kim Cox, Managing Director NA Omnichannel Intelligence Solutions & Richard Pereira, Regional Product Leader, NA at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.

Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsen
Follow Richard Pereira on LinkedIn at: https://www.linkedin.com/in/richardanthonypereira
Follow NIQ online at: http://nielseniq.com

This episode is sponsored by NielsenIQ

Kim and Richard answer these questions:

1. How is retail measurement fundamentally changing in terms of how brands now have to think about competitive visibility?
2. How are AI technologies actually changing the day-to-day experience for a category manager using NIQ tools today?
3. How are your strategic models adapting to ensure brands aren't just seeing "data snapshots" but a fluid omnichannel journey?
4. What makes club measurement so uniquely challenging, and how is NielsenIQ helping brands find the full view of performance there?
5. In practice, how far away are we really from achieving true full-funnel visibility—linking consumer behavior directly to purchase and incrementality?
6. What are the current best practices or product innovations you're leading to build a more "unified" performance picture
7. What should brands expect as these retailers integrate loyalty and sales data into the broader measurement ecosystem?
8. If we look at the next 36 months, what specific capabilities—like unified taxonomies or real-time signals—do you believe will define the next chapter of measurement innovation?
9. Kim - For the brands listening who want to lead rather than lag, what internal skill sets or data investments should they be prioritizing over the next 3–5 years?
10. What can you share about NIQ’s vision for the future? Are there specific partnerships or innovations the industry should be paying attention to coming from NielsenIQ?
11. If you could give our audience just one piece of advice to future-proof their measurement strategy starting tomorrow, what would it be?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Kimberly-Clark Q1 2026 Results
• Unilever Q1 2026 Results
• Walmart Scintilla Media Data Feed
• Reddit Q1 2026 Results

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Caitlin Winsor Senior Director of Media, Strategy & Investment at PepsiCo and Chris Grillo Vice President of Sales, CPG at Tubi, the most watched free TV and movie streaming service in the U.S.

Follow Cailtin on LinkedIn at: https://www.linkedin.com/in/caitlin-coburn-winsor-80789810/

Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsico/

Follow Chris on LinkedIn at: https://www.linkedin.com/in/christopher-grillo-abab465/

Follow Tubi on LinkedIn at: https://www.linkedin.com/company/tubi-tv/

Follow Tubi online at: https://corporate.tubitv.com/partners/advertisewithus/ad-experience/

We ask them these questions:

1. How would you describe Tubi’s role in the CTV ecosystem today?
2. What shifts are you seeing in how they think about reach, engagement, and performance in streaming?
3. Where does connected TV fit within your overall media mix strategy, and what signals do you monitor when evaluating a new CTV partner?
4. What were some of the most surprising or important findings for CPG marketers in the Harris Poll study?
5. How are these insights challenging or reshaping traditional assumptions around reach, frequency, and engagement for CPG brands?
6. How do these findings align with what you’re seeing in your own consumers and media performance?
7. What are the key implications for how CPG brands should rethink their media mix and investment strategies moving forward?
8. As CPG brands invest more in streaming, how are they starting to think differently about what success looks like beyond just reach and awareness?
9. Can you share a recent example where a CPG campaign on Tubi delivered a measurable lift that surprised the team?
10. In the CPG space, how do you collaborate with advertisers to craft creatives that perform on CTV?
11. Are there best practices for integrating traditional TV ad assets with shorter video assets for streaming environments to maximize resonance and efficiency?
12. With inflationary pressures and changing consumer behavior, how do you optimize the media mix to protect brand equity while driving growth on CTV?
13. What attribution model or measurement framework do you rely on for CTV campaigns?
14. What does a successful CPG–CTV partnership look like from your perspective?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• KDP Quarterly earnings
• Gen Z pre-games drinking before heading out
• Microsoft Voluntary Retirements
• TikTok Measurement

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Shelley Zalis, Founder & CEO of The Female Quotient. Founded in 2007, The Female Quotient (The FQ) is an equality services company that provides thought leadership platforms for women and develops solutions for organizations committed to closing the gender gap in the workplace.

Co-Hosting this episode with PVSB is Jacqui Dynowski, co-host of SheCommerce Podcast.

Follow Shelley on LinkedIn at: https://www.linkedin.com/in/shelleyzalis/

Follow The FQ online at: https://www.thefemalequotient.com/

Shelley answers these questions:

1. What's the most compelling ROI data you've seen from CPG companies that have actually closed their internal gender gaps — and what did they do differently?
2. How big is that disconnect, and what's the cost to brand relevance when leadership doesn't reflect the shopper?
3. How have CPG companies — historically some of the biggest advertisers in the world — performed on the Gender Equality Measure (GEM) score, and where is the biggest gap still?
4. How do you counsel companies that are getting squeamish — and what do you say to those who argue that pulling back is a business-neutral decision?
5. For CPG companies deploying AI in marketing, hiring, and consumer insights, what guardrails should they be building in?
6. How are you seeing CPG executives use those spaces differently than other industries — and what conversations are you hearing most from women in the retail media and commerce ecosystem?
7. In CPG, where field sales, trade roles, and supply chain jobs often require significant travel and irregular hours, how should companies redesign work structures to stop losing women mid-career?
8. What does it look like when a male CPG CEO truly leads on this — versus when it's performative — and how can listeners of this podcast who are male executives actually show up differently starting Monday morning?
9. What do you see as the unique opportunity that Cannes creates for driving meaningful equality commitments from CMOs and brand leaders — versus it being another cocktail-party conversation that doesn't translate back to the office?
10. What are the two or three metrics that CPG companies should be tracking internally that most of them currently aren't — and how do you hold leadership accountable when the numbers don't move?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in the episode by Patrick Nommensen, Head, Strategic Initiatives, AMS & Europe, E-Commerce at TikTok.

This episode was record in Las Vegas at Shoptalk 2026.

Follow Patrick on LinkedIn at: https://www.linkedin.com/in/pnommensen/

Follow TikTok on LinkedIn at: https://www.linkedin.com/company/tiktok/

Patrick answers these questions:

1. Patrick, you’ve been vocal about how TikTok Shop is “discovery-led commerce,” where shopping starts with inspiration, not intent. In 2026, reports by others have estimated there are over 80 million U.S. shoppers on the platform, how do you preserve that sense of discovery at scale?
2. There’s a perception that TikTok Shop is driven by viral, one-off purchases. But we’re now seeing brands build repeat purchase behavior and long-term customer value. What tools are TikTok Shop providing for brands to move from “viral moment” to sustained brand loyalty?
3. We see the huge stars, but your data shows that micro-influencers often have 2x the engagement for CPG brands. How is TikTok Shop’s affiliate model evolving to help a brand like PepsiCo and flavor swap chips manage multiple micro-creators at scale without a massive manual headcount?
4. Live shopping is often seen as an Asia-first behavior, but we’re seeing strong adoption in the U.S. What’s different about how U.S. consumers engage with LIVE, and where do you see the biggest opportunity?
5. Traditional e-commerce starts with search and intent. TikTok Shop starts with discovery and inspiration. How should CPG brands rethink their entire go-to-market strategy in a world where consumers don’t search—they discover?
6. Retailers like Walmart and Amazon have deep "closed-loop" measurement. How is TikTok Shop closing the gap to show a CPG Brand Manager exactly how a viral video on Tuesday led to an in-store purchase at a physical Kroger on Friday?
7. Amazon and Walmart have launched their own social feeds. What is the "moat" that TikTok Shop has that a legacy retailer can never replicate, no matter how much they invest in "social" features?
8. We’re hearing more brands describe TikTok Shop as a real-time “test kitchen” for product development. Can you share how brands are using the platform to test, iterate, and scale products faster than traditional retail cycles?
9. TikTok Shop is no longer just a test channel–many enterprise brands are now treating it as core infrastructure. What are you seeing from large CPG brands in terms of investment and long-term strategy?
10. If we sit down in 2030, is TikTok still an "App," or is it the underlying operating system for how the world discovers and consumes everything?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Uber Invests More in Delivery Hero
• DGMN introduces in-store audio
• Conagra's new CEO
• Goop Kitchen

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in the episode by Benoit Vatere, Chief Media Officer for Liquid Death. As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take low-calorie beverages and package them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across beer and junk food.

This episode was record in Las Vegas at Shoptalk 2026.

Follow Benoit on LinkedIn at: https://www.linkedin.com/in/benoitvatere

Follow Liquid Death on LinkedIn at: https://www.linkedin.com/company/liquid-death

Benoit answers these questions:

1. Benoit, you’ve famously said Liquid Death is an entertainment company that happens to sell water. How do you maintain that "unfiltered" creative edge while managing the rigid P&L and distribution requirements of a global CPG?
2. You have a "Country Club" of fans who literally tattoo your logo on their bodies. In an AI world where algorithms try to predict loyalty, how do you protect and scale the "irrational" human connection your brand has built?
3. You’ve built a massive brand by doing the opposite of "best practices." What is one "traditional" CPG marketing rule that you think is officially dead in 2026?
4. Most brands use Retail Media for lower-funnel "search" (buying keywords). Liquid Death is a lifestyle brand that wins at the shelf. How are you using Retail Media Networks (RMNs) to drive discovery rather than just capturing existing demand?
5. Does Liquid Death focus strictly on the "Big 3" (Amazon, Walmart, Instacart), or are you finding unique value in the smaller, niche retail networks?
6. How is Liquid Death structured to ensure the "vibe" isn't lost in the math of an ad-stack?
7. How does a brand as visually loud as Liquid Death plan to win the journey from the living room sofa to the kitchen fridge?
8. How does a brand built on impulse and rebellion stay relevant when a literal robot is making the household grocery list?
9. Are you using GenAI to scale your content production, or do you find that AI currently lacks the "edge" or "danger" required for your brand voice?
10. How does Liquid Death sync its DTC data with physical retail signals to create a 360-degree view of your "Country Club" members?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Christian Hasshold, host of the In/Organic Podcast and Managing Partner of Resilient Edge M&A Advisors.

Follow Christian on LinkedIn at: https://www.linkedin.com/in/hassold/

Follow the In/Organic podcast on Apple Podcasts at: https://podcasts.apple.com/us/podcast/inorganic-podcast/id1710070954

Follow the In/Organic podcast on Spotify at: https://open.spotify.com/show/0oa6R4M37vtys5II6clEfF?si=7fdee69be69747f4

Christian answers these questions:

1. How do you distinguish between a “nice-to-have” tuck-in acquisition and a transformational, growth-enabling deal in the lower/middle markets?
2. In the lower-to-middle market, what characteristics make an agency or SAAS target attractive to PE buyers versus strategic acquirers? Are there red flags you consistently see?
3. What valuation levers tend to move the needle most for digital agencies and B2B SaaS in private equity? In what scenarios do earnouts or seller financing play a critical role in aligning incentives post-close?
4. What’s a must-have due diligence checklist for an M&A in this space (e.g., tech stack, client concentration, monetization models, recurring revenue quality)? Any surprises you often encounter?
5. After closing, what are your top three priorities to de-risk integration and accelerate value realization in a digital agency or B2B SaaS platform?
6. How do you evaluate and incorporate AI and data-driven product improvements in these companies to unlock scale? Are there specific bets you’d avoid in early-stage growth scenarios?
7. For CPG brands and their agencies, what practical lessons can you share from the M&A and growth playbook that help them become more attractive to PE-backed buyers or to strike better LP-aligned partnerships?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Unilever acquires GRÜNS
• Sazerac Counters Pernod Ricard for Brown-Forman
• Nutella in Space
• Upfront Season

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Jason O’Toole, Head of Connected Commerce & Media, and Katie Tripodi, Director of US Digital Merchandising and eCommerce Expansion at Gildan, a leading manufacturer of everyday basic apparel. The Company’s product offering includes activewear, underwear, socks, and intimates sold to a broad range of customers, including wholesale distributors, screenprinters, embellishers, retailers or e-commerce platforms, as well as global lifestyle brand companies.

Follow Jason on LinkedIn at: https://www.linkedin.com/in/jasonmotoole

Follow Katie on LinkedIn at: https://www.linkedin.com/in/katie-sierveld-tripodi-b945262

Follow Gildan on LinkedIn at: https://ca.linkedin.com/company/gildan

Follow Gildan online at: https://www.gildan.com/us/en

Jason & Katie answer these questions:

How have you structured your connected commerce teams internally to meet the demands of this complex omnichannel landscape and break down traditional silos?

1. For a legacy apparel brand, that is a bold and necessary move. What does your playbook for TikTok Shop look like, and how does your merchandising strategy there differ from a traditional dot-com?
2. In a world where 'attention is the new storefront,' how do you ensure that your upper-funnel brand storytelling actually connects to disciplined, bottom-funnel media systems?
3. When you are merchandising for a platform that is driven by viral moments and creator content, how do you forecast inventory and manage the digital shelf differently than you would for a predictable weekly cadence at a mass retailer?
4. How did you convince the organization to invest so heavily in that upper-funnel homepage placement rather than just fighting it out in bottom-funnel search?
5. you consciously chose to prioritize branded search and incremental ad-attributed sales as your main success metrics. Why were those specific metrics the best indicators of the consumer's path-to-purchase journey for apparel?
6. How do you approach digital shelf management—specifically regarding Product Detail Page (PDP) content, ratings, and reviews—to help the consumer confidently navigate that SKU complexity and hit the 'buy' button?
7. How do brands like Hanes and Maidenform approach 3P competition and brand protection across digital marketplaces to ensure the consumer gets an authentic, premium experience?
8. As consumer discovery shifts away from traditional search bars toward social feeds, creator recommendations, and even generative AI, what is the most critical muscle an apparel brand needs to build today to win the digital shelf in 2026 and beyond?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Greg Brown, SVP of Innovation for the DAS Group of Agencies at Omnicom. Greg joins to share key themes coming from the 2026 SXSW which dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conferences and festivals that celebrate the convergence of tech, film, music, education, and culture.

Follow Greg on LinkedIn at: https://www.linkedin.com/in/itsgregbrown/

Follow Omnicom online at: http://omnicom.com

Download Omnicom's SXSW 2026 Wrap Report here: https://www.omc.com/newsroom/omnicom-at-sxsw-2026-wrap-report/

Greg answers these questions:

1. Omnicom’s SXSW recap is titled “Where Growth Is Moving Next” — what was the single most unexpected signal you picked up in Austin that confirmed that framing for you personally?
2. For CPG brands that have built entire commercial models around scale and mass awareness, how disruptive is that shift really — and how urgently should they be acting?
3. For CPG brands whose products live on retailer shelves and retail media platforms, what does it mean practically when an AI agent intercepts a shopper before they ever reach a PDP?
4. Walmart is reportedly opening its doors to autonomous shopping agents while Amazon is moving to block them — two of the most important retail media platforms taking opposite positions. How should CPG brands be hedging right now?
5. Where do you see genuine participation-led growth opportunities for everyday CPG brands?
6. Gen Z and Gen Alpha were called out specifically — they don’t reject branded content, they reject inauthentic content. What’s the line between a CPG brand showing up credibly in culture versus coming across as cringe?
7. As CPG brands accelerate AI adoption across content, commerce, and consumer insights — where’s the line?
8. The report coins the phrase “the E-IQ economy.” What does leading with emotional intelligence actually look like in practice for a CPG marketer building campaigns in 2026?
9. What’s the realistic on-ramp for CPG brands to participate in immersive, experience-led growth without a Las Vegas budget?
10. As you look across all six themes from SXSW 2026, what’s the one move you’d tell a CPG Chief Marketing Officer to prioritize in the next 90 days — and what’s the one thing they should stop doing immediately?​​​​​​​​​​​​​​​​

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Amazon FBA Surcharge
• Container Store gets a new owner
• Kristin Wolf promoted at Ulta
• Home Depot's new CTO

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Kim Lefko, SVP and Chief Marketing Officer at Ace Hardware, which has over 5,000 stores around the world with the majority of those stores independently owned and operated by local entrepreneurs.

Follow Kim Lefko on linkedIn at: https://www.linkedin.com/in/kimlefko/

Follow RedVest media on LinkedIn at: https://www.linkedin.com/company/redvest-media/

Follow RedVest Media online at: https://www.redvestmedia.com/

Kim answers these questions:

1. You’ve had a career that spans iconic brands like Weber and Graco before moving to the retail side at Ace. How did that journey shape the kind of marketing leader you are today—and what pulled you into hardware?
2. What surprised you most when you moved from vendor to retailer?
3. For people who don’t live in the hardware world, what makes Ace fundamentally different from other national retailers?
4. How does that hone your focus for marketing on behalf of Ace?
5. Ace may not be the first retailer people think of when they hear ‘digital scale,’ but you do have significant site traffic and an innovative app. How would you describe Ace’s journey to digital maturity?
6. With 75% of U.S. households within 15 minutes of an Ace store, how are you redefining convenience for your customers?
7. The Elevate Ace format represents a $1B investment in reimagining stores. What does this teach brands about the future of physical retail?
8. One of Ace’s super powers, in my opinion, is the fact that you have loyalty data. Not all retailers have it, and it allows for a longitudinal view of customer behavior. What’s your philosophy on loyalty?
9. Molly Hjelm was on our Podcast in August, and she indicated that Retail Media at Ace was your executive vision and pitch. What was your vision behind launching RedVest Media, and why now?
10. Ace has called itself a ‘late mover’ to retail media. Why is that an advantage?
11. What’s the biggest thing CPG marketers misunderstand about hardware retail?
12. Ace’s purpose is ‘We exist to help others.’ How do you ensure purpose drives decisions?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Doug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply. FMI is a champion for the food industry and the issues that make a difference to our members’ fundamental mission of feeding and enriching society. The reach and impact of our work is extensive, ultimately touching the lives of over 100 million households in the United States and representing an $800 billion industry with nearly 6 million employees.

Follow Doug Baker on LinkedIn at: https://www.linkedin.com/in/debaker/

We ask Doug these questions:

1. How has your deep, hands-on operational background informed your view on where the grocery industry is today regarding its historical struggle with technology adoption?
2. What is the origin story of GroceryLab, and why was Detroit chosen as the backdrop for this launchpad?
3. How will the hands-on, think-tank format of GroceryLab actively help merchants and technologists co-design a 'zero-friction grocery ecosystem'?
4. Yet, you still talk about the friction between bold ideas and execution. With all that money flowing, where is the execution friction happening the most right now in the grocery sector
5. How will GroceryLab help bridge this AI divide so retailers and brands can speak the same technological language?
6. How does GroceryLab plan to tackle the practical integration of technology directly into the aisles?
   How do we move the grocery industry away from legacy paper coupons and pure trade-spend into truly predictive, relevant engagement?
   GroceryLab is bringing Chief Merchants, COOs, CIOs, CMOs, and Retail Media leaders all into the same room. How do you force these disparate functions to actually co-develop solutions together?
7. How did the early, unfiltered insights from these industry leaders help shape the specific, hard-hitting themes you will be tackling at the Gem Theatre?
8. What actionable insights or blueprints will they have in their hands to prove this was a game-changing investment?

Follow FMI on LinkedIn at: https://www.linkedin.com/company/fmithefoodindustryassociation/
Follow FMI online at: https://www.fmi.org/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Dollar General getting new CEO
• Pernod Ricard / Brown-Forman merger talks
• Henkel buys OlaplexThe perils of AI-generated content

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Vassili Samolis, Head of Ad Product at DoorDash, one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn.

Follow Vassili on LinkedIn at: https://www.linkedin.com/in/vassilisamolis/

Follow DoorDash LinkedIn at: https://www.linkedin.com/company/doordash/

Follow DoorDash Ads online at: https://advertising.doordash.com/en-us/cpg

This episode is sponsored by DoorDash.

Vassili answered these questions:

1. Talk to us about this evolution. How has DoorDash transformed into a platform built for everyday moments—from a weekly grocery shop to flowers for a holiday?
2. How does DoorDash capture that high-intent demand differently than a traditional retailer's dot-com site?
3. How do DoorDash Sponsored placements actually unlock discovery for consumers, helping them find local grocers, fresh food, and everyday products seamlessly?
4. What does the playbook look like for an emerging CPG brand trying to unlock incremental audiences on your platform versus a legacy CPG enterprise?
5. Why do you believe the industry needs to redefine how retail media effectiveness is measured today?
6. Everyone uses the word incrementality, but few actually prove it. How is DoorDash advancing transparent, outcome-based standards to prove that your ads are driving truly incremental revenue for CPG brands?
7. How should brand marketers rethink their ad creative and targeting to align with these specific, occasion-driven everyday moments on DoorDash
8. Fast forward three years: how does DoorDash continue to differentiate itself as the winning commerce media platform for CPGs in an increasingly fragmented landscape?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• GLP-1
• McCormick to acquire Unilever Food Brands
• Last Mile Delivery
• General Mills woes

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by David Gottlieb, Chief Revenue officer and Jeff Wrona, VP Product, Image Recognition for FORM, the makers of the award-winning market execution software GoSpotCheck and FORM OpX, and Trax, the industry-recognized global pioneer of Image Recognition, delivering AI-powered shelf-level insights that help brands and retailers improve execution, availability, and growth in the physical store, have merged.

Follow David on LinkedIn at: https://www.linkedin.com/in/dmgottlieb/

Follow Jeff on LinkedIn at: https://www.linkedin.com/in/gospotcheckjw/

Follow FORM online at: https://www.form.com/

This episode is sponsored by FORM.

They answer these questions:

1. When you combine Trax’s global reach with FORM’s innovative model training and deployment capabilities, what fundamentally changes for CPG brands on the ground?
2. How does proactively onboarding the most popular SKUs in each region shift Image Recognition from just reactive reporting to a proactive competitive advantage?
3. What does 'agentic AI' realistically look like inside a CPG organization over the next three to five years? Is it hype, or are we looking at an operational revolution?
4. If you were building the modern CPG tech stack from scratch today, what happens when IR data is integrated directly into sales, supply chain, and marketing systems?
5. Could shelf-level data become the fastest leading indicator of these generational behavior changes—even faster than syndicated data?
6. In this margin-compressed world, does flawless in-store execution become the single biggest lever brands still control?
7. How does integrating FORM’s AI-powered image recognition directly with FORM’s mobile task management fundamentally close that gap between identifying a shelf issue and executing a fix right there in the aisle?
8. What unique execution challenges do traditional CPGs face when competing with the speed and emotional connection of these newer brands?
9. How does leveraging AI and granular, SKU-level shelf intelligence help brands manage their physical presence with the same precision and responsiveness as their digital storefronts?
10. If two brands have equal product quality and trade support, does the one with superior IR-driven visibility win every time?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS hosts Sri Rajagopalan & Peter VS Bond discuss the emerging themes that dominated the first quarter of 2026 in the CPG and retail industry. From their iconic visit to CAGNY summarizing the presentations of 21 CEO's of some of the largest brands in the world to the reality of AI, there's something for everyone in this episode.

Follow Sri on Linkedin at : https://www.linkedin.com/in/sri-rajagopalan-09a0062/

Follow Peter on Linkedin at : https://www.linkedin.com/in/pvsbond/

Here's what we discuss :

1. Sri - The CAGNY 2026 Reality Check: Moving from "Pricing Power" back to "Volume Growth."
2. PVSB - Agentic Commerce & PXM: How AI bots are changing the way product data is managed (via Syndigo/NielsenIQ).
3. PVSB - The Walmart "Flywheel" 2.0: Analyzing their 41% ad growth and the Vizio integration.
4. Sri - The "Death of Validation" in Insights: Bob Nolan (Conagra) and the shift to behavioral science.
5. Sri - Retail Execution at Scale: The Trax + FORM merger and the "Command Center" for the shelf.
6. Sri & PVSB - Joint Value Creation (JVC): Moving beyond JBP with insights from Bimbo Bakeries.
7. PVSB - Social Commerce as a Mainstream Channel: The Ampd/TikTok Shop explosion.
8. Sri - The "K-Shaped" Consumer: Dealing with sticky inflation vs. the luxury/wellness surge.
9. Sri * PVSB - Super Bowl 60 Ad Analysis: Which CPG brands won the "Emotional Connection" war?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• McKinsey AI Breach
• Ulta Beauty Results
• Target price reductions
• Kroger Growth Priorities

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Oksana Sobol, Vice President of Insights & Decision Intelligence at The Clorox Company,

Follow Oksana on LinkedIn at: https://www.linkedin.com/in/oksanasobol/

Follow The Clorox Company online at: https://www.thecloroxcompany.com/

Download the white paper on "Home Care Redefined" here: https://www.thecloroxcompany.com/home-care-redefined/

Oksana answers these questions:

1. The report shows emotional outcomes from cleaning are up 13 points since 2016 — how did that finding land internally at Clorox, and how does it change the way you brief brand and innovation teams?
2. How should CPG brands be thinking about product placement, pack size, and on-shelf adjacencies to meet consumers where they actually clean — rather than where we assumed they did?
3. 31% of consumers think their products are disinfecting when they’re not. Where does the responsibility sit — on the brand, the retailer, or the shopper marketing ecosystem — to close that gap?
4. The report highlights Gen Z rebranding chores through cultural frameworks like “Giving the Dishes a Bath” and #CleanTok. How is Clorox thinking about reaching this cohort?
5. How are sensory experiences becoming a legitimate product development and marketing discipline at Clorox, and do you see this creating new shelf segmentation opportunities at retail?
6. How do you help retailers and their buyers understand that this isn’t cannibalization, it’s a category expansion opportunity?
7. Given that laundry dissatisfaction skews toward younger and multicultural households, what does a winning insights-to-innovation pipeline look like for that category?
8. Pet owners use ~21 cleaning products and clean floors more frequently, yet most don’t buy separate laundry products for pet-related loads. How big is the unmet need here commercially, and is the challenge one of product innovation, consumer education, or retail shelf organization?
9. How does Clorox use insights to make portfolio and price-pack architecture decisions that serve both ends of that spectrum without diluting brand equity?
10. As VP of Decision Intelligence alongside Insights, how are you thinking about where AI accelerates your work versus where human closeness to the consumer remains irreplaceable?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Kroger's new CEO
• Milen Mahadevan named Chief Data & AI Officer at Kroger
• Target's new strategy
• Costco pursues tariff refunds

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Particia Corsi, Chief Growth Officer & Craig Slavtcheff, Chief R&D Officer at Kimberly-Clark, manufacturer of trusted brands that are an indispensable part of life for people in more than 175 countries and territories. The portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, Goodnites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 70 countries. Our company's purpose is to deliver Better Care for a Better World.

Follow Patricia on LinkedIn at: https://www.linkedin.com/in/patriciacorsi/

Follow Craig on LinkedIn at: https://www.linkedin.com/in/craig-stephen-slavtcheff-7115455/

Follow Kimberly-Clark online at: https://www.kimberly-clark.com/en-us/

They answer these questions;

1. Under the 'Powering Care' strategy, you talk about the need to 'out-innovate, out-market, and out-activate' together. Practically speaking, how have you re-wired your teams to work in lockstep? Does R&D sit in on the creative briefings now?
2. How do you engineer that kind of premium performance into a value-tier product without breaking the margin structure? That seems like an R&D magic trick.Can you give us an example of a product that worked in one market that you rapidly adapted and deployed to another? How are you customizing for local needs without losing the efficiency of a global chassis?
3. How do you balance the functional 'science' that Craig’s team builds with the 'brand love' you need to build? Can you talk about the creative strategy behind your recent Cannes wins and how that translates to actual market share gains?
4. How is Kimberly-Clark 'breaking through the noise' right now? Is it about being more provocative with the creative, or is it about being more precise with the targeting?
5. You’ve just wrapped year two of the 'Powering Care' transformation—the largest in the company’s 154-year history. And now, you have the Kenvue deal on the horizon later this year. When you look at the combined potential of these portfolios, how does your mission to 'raise the standard of care' evolve? What does the next 12 months look like for your respective organizations?
6. Craig, talk to us about one favorite innovation you’ve launched in the last year & one consumer trend that is keeping you up at night?
7. What is the one thing you want the retail partners listening to this to know about Kimberly-Clark’s plans for 2026?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Dr. Jeffrey Hendrix D.B.A., Chief Customer officer at Bimbo Bakeries USA, part of Grupo Bimbo, the world’s largest baking company with operations in 35 countries. Bimbo Bakeries USA employs 22,000 associates across the Country in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal.

Follow Jeff on LinkedIn at: https://www.linkedin.com/in/hendrixj/

Follow Bimbo Bakeries USA online at: https://www.bimbobakeriesusa.com/

Jeff answers these questions:

1. As Chief Customer Officer at Bimbo Bakeries USA, how are you evolving the customer organization to drive both topline growth and profitability in today’s omnichannel retail environment?
2. With your background bridging commercial and supply chain, how are you using customer transaction and POS data to reduce out of stocks and improve execution at the shelf?
3. Retail media can create immediate lift but also real risk. How do you think about governance and readiness before committing trade dollars to retailer media platforms?
4. When digital demand moves faster than replenishment systems, where do you see the biggest execution breakdowns today?
5. What customer and supplier data signals matter most to closing the loop between demand creation and shelf availability?
6. The industry is shifting from joint business planning to joint value creation. How does that show up in day-to-day decisions, not just quarterly plans?
7. Beyond revenue and share, what KPIs best reflect whether marketing, sales, and supply are truly working together?
8. As AI and automation become more embedded, where should algorithms guide decisions and where must frontline judgment remain essential?
9. What are the hardest organizational barriers to making convergence real: systems, incentives, or culture?
10. Looking ahead, what capabilities will separate companies that can compress the response cycle from those that cannot?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Walmart settles with FTC
• Consumers prioritize protein
• Tariff refunds
• Grocery prices

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for a CAGNY 2026 post-mortem conversation.

Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/

Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/

Follow RBC Capital online at: https://www.rbccm.com/en/=

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• CAGNY Recap
• Bath & Body Works
• Walmart Connect Q4 results
• Walgreens Layoffs

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

In this episode, Sri & PVSB recap the highlights from the 2026 Consumer Analysts Group of New York (CAGNY) annual conference.

Read our recaps at Mass Market Retailers here: https://massmarketretailers.com/tag/cagny-2026/

To learn more about CAGNY, go here: https://consumeranalystgroupny.com/

This episode is sponsored by retailmediaIQ, publishers of Mass Market Retailers

We rated each presentation on 7 attributes:

• Portfolio Stability & Innovation
• AI Acknowledgement
• Omnichannel Understanding
• PPA/RGM
• Consumer Insights Depth
• Organic Volume Growth
• M&A

The follows companies are analyzed:

• L'Oreal
• P&G
• McCormick
• Kimberly-Clark
• Reckitt
• Colgate-Palmolive
• Church & Dwight
• Clorox
• Coca-Cola
• Unilever
• Utz Brands
• e.l.f. Beauty
• Hormel
• Conagra Brands
• Kraft Heinz
• Celsius Holdings
• Newell Brands
• PepsiCo
• J.M. Smucker
• JBS
• Vita Coco
• Mondelez
• General Mills
• Molson Coors

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Joshua Gebhardt CEO & Co-Founder and Brandon Nutter, CTO & Co-Founder of Ampd which connects paid social campaigns to actual sales at retailers, unlocking new, full-funnel targeting capabilities for brands that want to scale CPG sales from Meta and TikTok ads.

Follow Joshua Gebhardt on LinkedIn here: https://www.linkedin.com/in/joshuagebhardt/
Follow Brandon Nutter on LinkedIn here: https://www.linkedin.com/in/brandonnutter/
Follow Ampd on LinkedIn here: https://www.linkedin.com/company/ampd-ads/
Follow Ampd online here: https://www.ampd.io/

This episode is sponsored by Ampd.

We ask Joshua & Brandon these questions:

1. What exactly does Ampd exist to do, and why did you and Brandon set off on this journey as co-founders?
2. Where do you see the media world most ripe for disruption? Where are the biggest "old problems" waiting for new solutions?
3. When you look at paid social today, what are some things brands’ competitors are doing that should honestly trigger a little FOMO for anyone not keeping up?
4. You’ve said discovery and commerce engines are fundamentally disconnected—how did we end up here, and why is that such a big problem for CPG brands?
5. Shopper Journey, and touch on a topic that I know energizes you. “Where to Buy” used to be the standard—why doesn’t it work anymore in a social-first, mobile-first world?
6. You talk about brands needing to “move at the speed of culture.” What breaks down when teams can’t optimize paid social in-flight?
7. How does a one-click shopper journey change conversion behavior compared to traditional paths to purchase?
8. Can you share the details of that creative split-test you ran for one of the world’s leading CPG portfolios?
9. You’ve built a Next Gen MMM specifically for offsite traffic to Amazon—why is that so important, and what did the beverage brand learn when Meta showed an 8x sales contribution in their ad console?
10. How do you address fair and equitable requirements without limiting growth or causing massive headaches for operators?
11. For CPG leaders who feel like paid social isn’t delivering retail results, what’s the first step they should take—and how can Ampd help?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Grok market share
• Roku results
• Albertsons partners with Open AI
• KraftHeinz halts breakup

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Justin Honaman, Head Worldwide Retail & Consumer Goods Go-To-Market at Amazon Web Services. Justin is also the host of the popular “Contendercast” podcast. This episode was recorded in San Diego, CA at the 2026 FMI Midwinter Executive Conference.

Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonaman
Follow The Contendercast podcast at: https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179825

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

In this episode, the CPG Guys review all of the television ads that played in Super Bowl 60, February 8, 2026.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Michael Krans, Vice President of Retail Media at Macy’s Inc. and Andreas Reiffen, Founder and CEO of Pentaleap, a best-in-class ad-serving platform focused on relevance, transparency, and performance.

Follow Michael on LinkedIn at: https://www.linkedin.com/in/michael-j-krans-a7ba85
Follow Macy’s online at: https://www.macysmedianetwork.com/
Follow Andreas on LinkedIn at: https://www.linkedin.com/in/andreasreiffen
Follow Pentaleap on LinkedIn at: https://www.linkedin.com/company/pentaleaptech/
Follow Pentaleap online at: https://www.pentaleap.com/

This episode is sponsored by Pentaleap.

Michael and Andres answer these questions:

1. From your vantage points, what’s broken today about how organic and sponsored product search currently coexist—or don’t—on retail sites?
2. From a retailer perspective, how do you balance monetization with protecting the shopper experience from potential friction impeding the journey?
3. Why is unifying organic and sponsored search so critical to relevance, and what happens to performance when those systems operate in silos?
4. How do shoppers respond when relevance breaks down?
5. Retail media has largely been built as closed ecosystems. Why is that becoming a limitation for advertisers today?
6. What do advertisers actually want when they say they want retail media to “meet them where they already are”?
7. What does “opening up” retail media really mean in practice?
8. Retail media RTB can sound abstract—can you break down what’s actually new here and why it matters now?
9. What does it unlock for a retailer when you can connect demand partners and swap ad servers without losing control of the experience?
10. Can you share a real-world example of how RTB-driven retail media improves outcomes for the retailer, the brand, and the shopper?
11. If this model continues to scale, how should brands rethink their approach to retail search and retail media investment?
12. Looking ahead, what does “best-in-class” retail search and media look like from a shopper’s point of view?
13. If there’s one thing retailers or brands listening today should start doing differently based on this conversation, what would it be?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Sarah Iooss, Director of Global Agency & Global Twitch at Amazon Ads, the retail media division of Amazon.

This episode was recorded at CES 2026 in Las Vegas Nevada.

Find Sarah on Linkedin at: https://www.linkedin.com/in/sarah-iooss-5171865
Find Amazon on Linkedin at: https:/www.linkedin.com/company/amazon
Find Amazon Ads online at: http://advertising.amazon.com

Here's what we asked Sarah:

1. What were kind of the key lessons or pivotal components of your experience that helped inform how you approach agency partnerships today?
2. What does global agency development at Amazon ads mean to you?
3. What are some of the most common misconceptions agencies may have about advertising on Amazon?
4. How are agency relationships evolving and how are those partnerships working out, especially when I think of some of the smaller ones?
5. How's Amazon ads really helping agencies connect those dots on a full funnel basis?
6. Is streaming in video are central to full funnel strategies as you just opened that up?
7. What are agencies getting right or still learning when it comes to working with Twitch communities?
8. How are agencies taking advantage of these AI-powered tools in the shift to more automated, integrated workflows?
9. Budgets are facing more scrutiny. What's resonating most with agencies when they talk to clients about efficiency measurement and improving impact on Amazon apps.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• TikTok Shop announces all sellers must use their fulfillment services
• Pinterest cutting 15% of workforce, blaming it on AI
• Amazon shutters Fresh and Go stores
• Gen Z Holiday shopping

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Curt Munk, Head of Sales & Strategy at Tracy Locke, the Original Commerce Agency. Their relentless focus on the future and willingness to embrace innovative thinking has kept them and our clients ahead of the commerce curve for over 100 years.

This episode was recorded in Las Vegas Nevada at CES 2026.

Find Curt on Linkedin at: https://www.linkedin.com/in/curt-munk/
Find Tracy Locke on Linkedin at: https://www.linkedin.com/company/tracylocke/
Find Tracy Locke online at: https://tracylocke.com/

Here's what we asked him:

1. What are the major areas of focus at CES?
2. With respect to the Venetian Hotel, what types of tech are found on the show floor?
3. How do you go about curating all of the tech on display?
4. What you take clients on floor tours, how do you think about ensuring the content matches their business issues?
5. What were some of the best tech innovations at CES 2026?
6. Is 2026 a step-change year for tech or a natural progression?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Parag Shah, CEO & Co-Founder of ThinkBlue Consulting.

We decompose what happened at the 2026 FMI Midwinter Executive Conference.

Learn more about FMI Midwinter here: https://www.fmi.org/midwinter-conference

Follow Parag on LinkedIn at: https://www.linkedin.com/in/omnigrowthparag/CPG

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Target announced new board members
• Southwestern rebrands as The Winn-Dixie Company
• Amazon to open Illinois supercenter
• FMI Midwinter Recap

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Simon Angove, CEO of Syndigo which works behind every product to deliver consistent content and digital shelf performance, efficient product syndication and vendor-retailer collaboration, and accurate data and insights – all in one composable platform, on the largest commerce network.

This episode is sponsored by Syndigo.

Follow Simon Angove on LinkedIn here.
Follow Syndigo on LinkedIn here.
Follow Syndigo online here.
Access the full consumer report mentioned by Simon here.

Simon answers these questions:

1. Syndigo operates in the world of Product Experience Management—PXM. For folks who might not be familiar, what are we talking about when we use that term?
2. Why should brands be thinking about product experience right now? What’s the big deal?
3. Managing product experiences sounds straightforward, but clearly it’s not. What makes managing product experiences so complicated; why isn’t everyone doing it well?
4. What does agentic commerce mean for brands and retailers in terms of the opportunity it presents and also the difficulties you see in taking advantage of the Trend?
5. The market’s shifting fast—consumer behavior, tech innovation, even economic pressures. What is Syndigo doing to stay ahead?
6. With tighter budgets and resource constraints, where do you see the biggest opportunities for efficiency in PXM workflows? And where do companies tend to get bogged down?
7. One way we’ve seen technology vendors like Syndigo stay flexible and capable of delivering results for clients is a strong partner network with providers (like Flywheel, for instance) to support them along the way – tell us a little bit about your partner strategy and why that’s a priority for you right now.
8. You touched on how AI is transforming how consumers browse and buy. Let’s turn to the tactical side, where is it coming up in PXM in a tactical, practical way?
9. For companies that are hesitant about AI-driven solutions for product content management, what’s your advice? How do they start without feeling overwhelmed?
10. What do you see as the next phase for PXM—and what should we be watching for in 2026?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by John frost, Chief Customer Officer at Chobani,

Find John Frost on Linkedin at: https://www.linkedin.com/in/john-frost-20963155/
Find Chobani on Linkedin at: https://www.linkedin.com/company/chobani/
Find Chobani online at: https://www.chobani.com/

Here's what we asked John:

1. John, let’s start with your journey. What path led you to Chobani, and how has your experience at Frito-Lay and PepsiCo shaped your perspective as Chief Customer Officer?
2. The Chief Customer Officer role is all about building deep partnerships. How do you define retail customer centricity at Chobani, and how does it show up in your day-to-day?
3. Chobani has grown from disrupting yogurt to becoming a modern food and beverage company. How do you balance staying true to the brand’s roots while expanding into new categories?
4. Innovation is at the heart of Chobani’s DNA. How do you align with retail partners to ensure that innovation lands successfully with shoppers?
5. Chobani has always led with purpose, from food made better to community impact. How does that purpose translate into customer partnership and retail collaboration?
6. Consumer today demand more authenticity & transparency from brands. How is Chobani meeting those expectations in ways that build both brand equity and customer trust?
7. Looking out to 2026, what excites you most about the future of food, beverage, and retail partnerships?
8. For emerging leaders in CPG, what advice would you give on building trust, driving results, and being an effective customer-first leader?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Coca-Cola names first Chief Digital Officer
• Stratably State of retail Media Report
• Walmart org changes
• Consumer spending report

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Liz Roche, VP for Media and Measurement at Albertson's Media Collective, the retail media division of the Albertsons Companies.

This episode was recorded in Las Vegas Nevada at CES 2026.

Find Liz Roche on Linkedin at : https://www.linkedin.com/in/eroche1/
Find AMC on Linkedin at : https://www.linkedin.com/company/albertsons-media-collective/
Find AMC online at : https://albertsonsmediacollective.com/

Here's what we asked her:

1. Liz, you’ve just crossed the one-year mark leading measurement and media at Albertsons Media Collective. Looking back, what surprised you most about the role—and what are you most proud of accomplishing in year one?
2. In-store retail media has become one of the most talked-about topics in the industry. Why was it so important for Albertsons Media Collective to lean in here—and what problem were you trying to solve first?
3. You first announced your in-store efforts at Cannes, and now at CES you’re sharing pilot results. What did those pilots validate—and what did they challenge in your original assumptions?
4. You’ve highlighted a Mondelez and Sargento case study—what made those partners a strong fit for in-store activation, and what outcomes should brands be paying attention to?
5. From a retailer perspective, what does it actually take to scale in-store retail media without compromising the shopper experience or store operations?
6. You’ve been very vocal about transparent measurement. Why is that such a critical foundation for retail media relationships, especially as in-store and offsite continue to grow?
7. Albertsons Media Collective has done some creative things—like the BOGO Blitz with enterprise media match and the Alby Awards with guaranteed ROAS. What was the thinking behind rewarding performance in these ways?
8. As we look toward 2026, how do you see measurement evolving—especially across in-store, onsite, and offsite—and what should brands and retailers be preparing for now?
9. You’re showcasing future-state demos here at CES. Without giving too much away, what should the industry be excited about when it comes to where in-store and retail media are headed?
10. For brands and retailers listening who want to be ready for what’s next in retail media, what’s the one mindset shift—or capability—they need to start building today?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Khurrum Malik, VP of Business and Customer Marketing at Walmart Connect, the retail media arm of Walmart Inc.

The episode was recorded in the Walmart Connect Studio in the Aria Resort.

Follow Khurrum on LinkedIn at: https://www.linkedin.com/in/malik/
Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/
Follow Walmart Connect online at: http://walmartconnect.com

Khurrum answers these questions:

1. You’ve recently taken on an expanded role overseeing business and product communications at Walmart Connect. How has that broader remit shaped the way you think about telling the Walmart Connect story today?
2. WMC has evolved quickly over the last few years. For listeners who still associate retail media mainly with lower-funnel ads, what’s the biggest misconception you’re trying to correct?
3. AI is reshaping nearly every part of the marketing stack. From your perspective, what does AI-powered retail media actually mean—and what does it enable that wasn’t possible even a year or two ago?
4. As WMC makes announcements in this space, what problems are you most focused on solving for advertisers with AI—efficiency, effectiveness, measurement, or something else?
5. Looking ahead, how do you see AI changing the role of the marketer as retail media becomes more central to the media mix?
6. From a marketing leader’s vantage point, what are the biggest challenges CMOs are staring down as we approach 2026?
7. Many CMOs are under pressure to do more with less—fewer partners, tighter budgets, higher accountability. Where does retail media uniquely help address those pressures?
8. How do you think retail media’s role in the media plan will shift over the next 18–24 months—especially relative to traditional digital and linear channels?
9. Since joining, you’ve led a brand refresh and new narrative for Walmart Connect, simplifying the story into two buckets: brand and performance. Why was that distinction so important, and how does it help advertisers better navigate the platform?
10. You’ve compared this moment to a bit of a “Who Knew?” campaign—what are the most surprising capabilities of Walmart Connect that brands still don’t fully appreciate?
11. If you were advising a CMO or media leader today, what’s one thing they should start doing now to be ready for where retail media is headed by 2026?
12. When you think about the next chapter for WMC, what excites you most about what’s coming—and what should our listeners be watching closely?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Omnicom post-IPG Close
• Albertsons Media Collective introduces in-store digital will store-match control measurement
• Walmart and Google infuse Gemini with shopping
• Oura doubles down on Roundel at Target

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Sarah Marzano, Principal Analyst for Retail and Commerce Media at EMarketer, the go-to forecasts, data, and insights provider for marketing, advertising, andcommerce professionals.

Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano/
Follow EMarketer on LinkedIn at: https://www.linkedin.com/company/emarketer-inc/
Follow EMarketer online at: http://emarketer.com

Learn more about Sarah’s research report “Retail Media Networks: Trends, Benchmarks, and Leadership in 2025” here: https://www.emarketer.com/content/retail-media-networks-trends-benchmarks-leadership-2025

Sarah answers these questions:

1. What led you to develop this new report on retail media networks. What were you hearing in the industry that made you believe this might resonate in terms of thought leadership?
2. Your report highlights strong strategic conviction but uneven operational maturity across RMNs. Where do you see the biggest disconnect between ambition and enablement today—and what’s driving that gap?
3. Any thoughts on how organizations can choose a model that will drive success?
4. Fewer than half of surveyed RMNs have cross-functional KPIs, and fewer than one-third tie incentives to merchandising teams. What’s preventing incentive alignment, and what does “good” look like?
5. Measurement and reporting ranked as the most pressing challenge for RMNs—especially proving incrementality. What innovations or methodological shifts do you expect will actually move the industry forward?
6. Survey respondents anticipate future growth from a mix of in-store, onsite, and offsite channels. What formats or surfaces do you see emerging as the next big accelerators of RMN revenue?
7. Respondents believe zero-click search and agentic AI will be the most disruptive forces shaping retail media over the next three years. How should brands and RMNs prepare for this shift?
8. RMNs say that next year, their top priorities will shift toward tech modernization, data infrastructure, and off-site media acceleration. What will separate the networks that actually deliver from those that simply aspire?
9. How do interested professionals learn more about this research report?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Thje CPG Guys are joined in this episode by Sarah Cunningham, Chief Retail Experience Officer of Flywheel, the commerce acceleration division of Omnicom.

Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarah-cunningham-99559b1/
Follow Flywheel on Linkedin at: https://www.linkedin.com/company/flywheel-digital/

Sarah answers these questions:

1. Can you tell us about the inspiration and the WHY behind bringing this new connected commerce offering to Flywheel?
2. What are some current trends in the commerce space that are influencing how brands approach connected commerce and how consumers are shopping?
3. What challenges are brands facing in creating truly seamless omnichannel experiences for shoppers? What are the blind spots and how can this new connected commerce offering help alleviate the pain points?
4. What are the core components of your connected commerce solution? How does it differentiate from existing offerings in the market?
5. How does your platform leverage data and insights to drive better outcomes for brands and retailers?
6. In what ways does your solution integrate with retailers, marketplaces, and media partners?
7. How do you support brands in aligning their sales, marketing, and data teams to ensure success with connected commerce?
8. What KPIs or success metrics do you recommend for brands adopting connected commerce strategies?
9. Are there any early results or case studies you can share that highlight the impact of your offering?
10. How do you see connected commerce evolving in the next few years, especially as technology and consumer expectations advance?
11. What are lessons / mindsets you’ve learned and leveraged as you have grown in your career to help you?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Marta Bowles, Chief Communications Officer and Global Marketing Centers of Excellence at NielsenIQ. This conversation is all about NIQ's latest consumer habits and trends report published Sept 2025. We also cover what to expect in 2026.

Follow Marta on LinkedIn at: https://www.linkedin.com/in/martabowles/
Follow NielsenIQ on Linkedin at: https://www.linkedin.com/company/nielseniq/posts/?feedView=all

Consumer habits report download : https://nielseniq.com/global/en/insights/report/2024/mid-year-consumer-outlook-guide-to-2025/

Here's what we asked her :

1. Marta, let's start by understanding what these reports are, when did you release them and what data inputs went into them?
2. Your report says 2026 will be defined by consumer caution—even among financially thriving households. Why do you think this cautious mindset is sticking around, and how should brands respond to this ‘insurance mentality’ consumers seem to have?
3. Two-thirds of consumers say brand trust is very important. In a world where ‘less is more,’ how can brands earn and maintain that trust—especially when shoppers are cutting back and being more intentional with their purchases?
4. AI is rewriting product discovery, but there’s still distrust in AI-driven shopping. How do you see this tension playing out? Will consumers embrace AI as a shopping assistant, or will skepticism slow adoption?
5. You talk about retail media networks and creator commerce as game-changers for visibility. How do you see the balance shifting between traditional retail strategies and these new digital-first approaches in 2026?
6. Historically, shopping started with intent — increasing, platform like TikTok Shop show us that it now begins with inspiration. How is the consumer changing how they shop?
7. Private label is no longer just a trade-down option—it’s becoming a first choice. What’s driving this shift, and how should national brands rethink their competitive playbook?
8. Your report mentions anti-obesity medications, functional snacking, and commodity volatility as catalysts for change. Which of these trends do you think will have the biggest impact on CPG innovation in 2026—and why?
9. We see a note on consumers to prioritize core expenses over many CPG items own 2026. What does this mean?
10. Marta, with all the uncertainty and change consumers are navigating, what makes you most excited about 2026? And why should brands and retailers see this as a year of opportunity rather than just challenge?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined by Chris Riegel CEO of STRATACACHE with retail solutions that allow them to be partners in creating an in-store evolution, fitting into retail existing ecosystem by connecting different technologies to truly drive a frictionless store visit.

This episode is sponsored by STRATACACHE

Find Chris Riegel on LinkedIn here: https://www.linkedin.com/in/chris-riegel-6931a28/
Find STRATACACHE on LinkedIn here: https://www.linkedin.com/company/stratacache/
Find STRATACACHE online here: https://www.stratacache.com/en/

Chris answers these questions:

1. 1. You are hosting a full day focused on retail media inside the physical store—a deliberate choice given how much attention off-site and digital retail media still get. What convinced you that the store deserved its own moment right now?
   2. Is it fair to say the industry is moving from speculation to proof? What triggered that shift?
   3. We’ll have voices from BCG, McKinsey, EMARKETER, and Solomon Partners in the room. When consultants, analysts, and investors all start telling a similar story, what does that signal to you?
   4. One of the themes we’ll explore during the day is the idea that the traditional funnel has collapsed and influence now happens closer to the moment of purchase. Why is the store uniquely resilient in that new influence model?
   5. Why do you think shoppers still trust in-store media more than online media? Is that trust something retailers can scale without breaking it?
   6. We’ll hear during the day that agentic AI is compressing margins in digital retail media. Help connect the dots for our audience—why does that dynamic actually elevate the strategic value of physical stores?
   7. If AI makes digital media more efficient but less differentiated, does the store become one of the few environments where context still matters more than targeting?
   8. Why is that shift so foundational to unlocking real retail media scale in stores?
   9. We’ll have IAB and measurement leaders talking about standards. From your perspective, how important is measurement alignment to making in-store media credible to brands and CFOs?
   10. What separates retailers who are moving from pilots to platforms from those who are still stuck in experimentation?
   11. We’ll also explore how the store is becoming a fully expressive media environment—not just screens, but experience. For brands listening, what does “store-native creative” really demand of them?
   12. What outdated thinking do you hope gets challenged during this event? Is the biggest barrier today technology, standards, or internal politics?
   13. Looking ahead to 2026, what will define success for retailers who fully embrace in-store media versus those who don’t?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in thi

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for a 2025 retrospective and 2026 preview.

Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/

Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/

Follow RBC Capital online at: https://www.rbccm.com/en/=

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Jerry Tsai and Phillip Guerra, co-founders of The Happy Start, manufacturer of award-winning baby products are designed to support your infant's early development. Created with pediatric experts and trusted by clinics, daycares, and hospitals.

Follow Jerry on LinkedIn at: https://www.linkedin.com/in/jerry-tsai/
Follow The Happy Start on LinkedIn at: https://www.linkedin.com/company/the-happy-start/
Follow The Happy Start online at: https://www.thehappystart.com/

This episode was recorded in Seattle at Amazon Accelerate 2025.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Chris Jones, Founder & CEO of Plant Therapy, your shortcut to wellness, transforming ordinary rituals into mood-enhancing practices. This way, you can experience more of those blissful 'ahhhhh' moments from your everyday.

Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisjones00/
Follow Plant Therapy online at: https://www.planttherapy.com/

This episode was recorded in Seattle at Amazon Accelerate 2025.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Neil Saunders, Manging Director & Retail Analyst at GlobalData Retail.

Follow Neil on LinkedIn at: https://www.linkedin.com/in/neilretail/
Follow GlobalData Retail on LinkedIn at: https://www.linkedin.com/company/globaldataretail/

This episode was recorded in Seattle at Amazon Accelerate 2025.

Neil answers these questions:

1. Neil, What are some of the biggest surprises you’ve encountered working with consumer/retail data over the past few years?
2. From your point of view, what are the top 2‐3 trends in retail & CPG that everyone should be aware of in 2025 going into 2026?
3. As e-commerce continues to expand, what role do you see Amazon playing in shaping the biggest retail trends for 2025 and beyond?
4. How are consumer behaviors changing post-pandemic, especially around value, quality, and brand loyalty?
5. Inflation, supply chain disruption, and shifting distribution channels — how are those reshaping what CPG brands need to do differently now?
6. How are stores like Amazon helping small businesses adapt to supply chain changes and still get products to consumers quickly?
7. How are analytics, AI, and data science changing the game for merchandising, promotions, and forecasting in CPG retail?
8. What do you see as the elements of a strong brand-retailer partner relationship these days? How have those changed? Given shelf space is often limited, what makes a CPG brand more “shelf-worthy” in the eyes of retailers right now? What makes Amazon a unique partner for independent sellers compared to traditional brick-and-mortar retailers?
9. What innovations or retail models are you watching that might seem niche today but could become mainstream soon?
10. What advice would you give to CPG companies in terms of investing in people, data, or technology over the next 1-3 years?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Allen Warch, VP Food & Fresh Merchandising at Dollar General.

Follow Allen on LinkedIn at: https://www.linkedin.com/in/allen-warch-032b8331/
Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/

This episode was recorded while walking a DG Market Store near Nashville, TN

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Honest leaves DTC
• Pepsico Leadership changes
• Kraft Heinz has a new CEO
• GMI receives sell rating

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Chad Waetzig, CMO at Crunch Fitness and Justin Bajan, co-founder of Familiar Creatures, a creative agency,

Follow Chad on LinkedIn at: https://www.linkedin.com/in/cwaetzig/
Follow Crunch Fitness online at: https://www.crunch.com/
Follow Justin on LinkedIn at: https://www.linkedin.com/in/justinbajan/
Follow Familiar Creatures online at: https://www.familiarcreatures.com/

Chad & Justin answer these questions:

1. Justin - You went from career copywriting to launching Familiar Creatures in 2018. What was the pivotal moment or calling that prompted that leap?
2. Chad - Your career spans from P&G to hotel hospitality to Disney before Crunch. How have those diverse experiences informed your leadership and innovation as CMO?
3. Both - When you first started working together, what was the big idea or insight that connected Crunch’s marketing goals with Familiar Creatures’ creative vision?
4. Both - Crunch’s “No Judgments” ethos is core to the brand. How do you both bring that to life strategically and creatively in campaigns?
5. Chad - How do you strike that balance between being bold and staying inclusive?
6. Chad - Walk us through how a Crunch campaign comes to life—from the marketing brief to the creative execution. Justin - What’s that back-and-forth like between you?
7. Both - Looking at your work together, what’s one campaign or idea you’re most proud of—and what made it resonate?
8. Both - What’s the toughest creative or strategic challenge you’ve tackled together, and how did you work through it?
9. Justin - Fitness marketing can be tricky—people’s emotions around health are personal. How do you ensure the tone feels fun, motivating, and never off-key?
10. Chad - Crunch operates in gyms but also digitally with streaming classes. How do you think about building campaigns that bridge the in-person and digital worlds?
11. Justin - What have you each learned about building strong brand–agency relationships that others could take away
12. Chad - Where do you see Crunch’s marketing and creative going in the next 5 years—and how do you see brand + agency collaborations evolving in that future?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Angela Martin, VP of Customer Insights & Branding at Dollar General. With approximately 20,000 stores, they serve communities across the country, from right around the corner. DG exists to provide convenience, quality, and value, so their customers can get back to what's important.

This episode was recorded at DG headquarters in the Hall of Values.

Follow Angela on LinkedIn at: https://www.linkedin.com/in/angela-martin-a177b3a4/
Follow DG on LinkedIn at: https://www.linkedin.com/company/dollar-general/
Follow DG online at: https://www.dollargeneral.com/about-us/history

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Coca-Cola names a new CEO
• State-level changes to SNAP benefits
• Aldi steps on the growth pedal
• AI permeates the shopper journey

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Bryan Leach, the Founder & CEO of Ibotta, a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN).

Follow Bryan on LinkedIn at: https://www.linkedin.com/in/bwleach
Follow Ibotta on LinkedIn at: https://www.linkedin.com/company/ibotta-inc-/
Follow Ibotta online at: https://ipn.ibotta.com/

Bryan answers these questions:

1. Ibotta started as a wildly successful cashback app. When did you first realize the company needed to evolve into a performance-marketing platform that could power promotions for national brands and retailers—not just consumers?
2. Take us to the moment when the vision for the Ibotta Performance Network crystallized. What was the “aha” moment that told you the future wasn’t DTC incentives, but a full-funnel, retailer-connected promotions ecosystem?
3. When you think back to the earliest days of the IPN, how did the partnership with Walmart come together, and what did that milestone unlock for Ibotta’s trajectory?
4. The IPN is now a fundamentally different engine than it was two years ago. How have new partners like Instacart and DoorDash, plus an elevated focus on measurement, reshaped the network?
5. You’re now reaching more than 200 million consumers. What does true personalization look like at this scale, and what have you learned about delivering the right promotion to the right shopper at the right moment?
6. When you talk to brand partners today, what are the top priorities they’re solving for—and why is the traditional ROAS framework failing them?
7. You’ve compared LiveLift to the launch of the IPN in terms of strategic importance. What gap does LiveLift fill, and why is this such a pivotal moment in Ibotta’s evolution?
8. How does LiveLift help quantify the true incremental impact of promotions—whether that’s velocity, basket expansion, or shortening the repurchase cycle?
9. CPGs keep saying they struggle to tie promotions directly to outcomes. How is Ibotta helping close that measurement gap, and what does the Liquid Death case study reveal about what’s possible?
10. If you had to project 1–3 years out, how do you see the promotions landscape transforming—and what will separate the brands that win from those that fall behind?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Joe Mueller, VP of Industry & Customer Relations at Kellanova.

Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-mueller-1a31454/
Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/

Here's what we asked Joe:

1. Joe, you have a great title - industry & customer engagement. What does that mean - what is your remit and who all do you work with at Kellanova?
2. You recently penned a white paper for MMR (Mass Market Retailers) focused on the shopper experience. Can you talk about the motivation behind that piece?
3. Talk more about what is driving these changes in shopper behavior?
4. So what is the answer? From your perspective, how can the industry shift to meet the changing needs and wants of shoppers?
5. What does a true win-win partnership with retailers look like, and what behaviors signal that it’s moving in the right direction?
6. Can you talk a bit about how Kellanova is engaging differently in light of these shifts?
7. In light of this and other changes, What are therefore the most important skills a future CPG commercial leader needs to learn and sharpen?
8. Looking to what’s ahead in the next 3 years, what are you focused on, excited about - and are there any concerns ?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Wayne Purboo, VP of Video Advertising at Amazon Ads.

This episode was recorded at Amazon unBoxed 2025 in Nashville TN

Follow Wayne on LinkedIn at: http://linkedin.com/in/purboo
Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazonadvertising/
Follow Amazon Ads online at: https://advertising.amazon.com/

Wayne answers these questions:

1. Wayne, you’ve been in media, tech and now advertising at Amazon. Can you walk us through your journey and how you landed in the CPG‐advertising intersection along with what does your current role at Amazon Advertising look like? What are the core responsibilities and strategic levers you focus on?
2. Coming from entrepreneurial & video/telecom roots (e.g., your time co-founding QuickPlay Media) how has that shaped your perspective now in a large ecosystem like Amazon?
3. Many CPG brands think “Amazon = retail channel” but there’s a whole advertising & media angle. How do you advise brands to better harness the “media + commerce” capability of Amazon, especially with video?
4. From your vantage point, what are the most common mistakes CPG brands make when planning Amazon-advertising budgets with video?
5. How does you define success for a CPG brand? Are there metrics beyond lower funnel that brands should be paying more attention to, especially with video?
6. Video, streaming, influencer, live-commerce: Which media formats do you think are the most under-utilised by CPG brands on Amazon right now, and why?
7. How should CPG brands think about full-funnel versus upper-funnel investments when advertising on Amazon? Is there a "sweet spot" you’re seeing?
8. What advice would you give a CPG brand that’s just starting to advertise on Amazon (i.e., their first campaign) on leveraging video — what some things should they absolutely nail?
9. On the flip side: what advanced tactics or experiments are you seeing the most exciting results from, for brands already well-established on Amazon?
10. Are there “best practice” frameworks or internal Amazon Advertising tools that brands should know about (or ask for) re : video / streaming that many overlook?
11. Over the next 3-5 years, what do you think will be the biggest disruptors in CPG advertising (on Amazon and beyond) with video?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Amazon tests ultra fast delivery
• The Kroger Co. reported strong sales for its third quarter
• Walgreens Expands Retail Media with AI-Powered Order Confirmation Ads
• Dollar General and Dollar Tree both reported November quarter results

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Nielsen IQ's Sherry Frey - VP Total Wellness, Anna Mayo - VP Beauty Vertical, Chris Costagli - VP Food & Beverage Vertical & Andrea Bider - VP Pet Care Vertical.

Follow Sherry Frey on LinkedIn at: https://www.linkedin.com/in/sherry-frey/
Follow Anna Mayo on LinkedIn at: https://www.linkedin.com/in/anna-mayo/
Follow Chris Costagli on LinkedIn at: https://www.linkedin.com/in/chriscostagli/
Follow Andrea Binder on LinkedIn at: https://www.linkedin.com/in/andreabinder/
Follow NIQ online at: http://nielseniq.com

Each guest is asked to recap major trends from 2025 and predictions for emerging trends in 2026.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Wain Yu, GM/Director of Buy With Prime & Multi-Channel Fulfillment at Amazon.

Follow Wain on LinkedIn at: https://www.linkedin.com/in/wainwrightyu/

Follow Amazon on LinkedIn at: https://www.linkedin.com/company/amazon/

Follow Buy with Prime online at: https://buywithprime.amazon.com/

Wain answered these questions:

1. There are several new partners whose orders now that sellers have a choice for pick, pack and ship with Amazon. Tell our audience who they are and why this is ground breaking indeed!
2. What does this new expansion mean for Amazon sellers and the growth of their small businesses?
3. Can you share what your goals are as GM for Amazon MCF & Buy with Prime?
4. How does Amazon view the role of fulfillment and seamless checkout experiences (via Buy with Prime) in the overall customer journey and in building brand trust?
5. What are the top priorities for Amazon in enhancing MCF and Buy with Prime over the next 12-24 months?
6. For a CPG brand considering Multi-Channel and Buy with Prime, what are the most compelling benefits (conversion, retention, logistics savings, etc.) — and what are the trade-offs?
7. How does Multi-Channel Fulfillment and other Amazon logistic services help support sellers?
8. What are the benefits Amazon sellers get from using Multi-Channel Fulfillment?
9. What criteria or operational readiness should brands evaluate to ensure they get the most out of MCF & Buy with Prime?
10. Fast, free delivery promises often increase consumer expectations. How does Amazon ensure reliability and consistency for brands using Buy with Prime across different geographies / fulfillment networks?
11. What makes Amazon’s third party logistics an unique industry offering?
12. What data & analytics can brands access when using Buy with Prime & MCF?
13. How do you see technology (e.g. AI, predictive logistics, demand sensing) playing a role in improving fulfillment speed, reducing waste/costs, or improving the customer experience?
14. How do you see the landscape evolving for fulfillment / checkout services — from other marketplaces, startup 3PLs, or tech companies trying to replicate Buy with Prime’s value?
15. Looking ahead, how might consumer expectations shift (faster delivery windows, more flexible returns, sustainability) and how will Amazon’s fulfillment/checkout offerings need to adjust?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Omincom closes IPG acquisition
• DOJ Google case reaches end of remedies phase
• Katseye "Better in Denim" campaign elevates Gap Inc. sales
• Best Buy raises full year estimates on resilient cnumer buying

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Mike Westgate, Vertical Director of Enterprise Food, Beverage & Alcohol Advertising at TikTok

Follow Mike on LinkedIn at: https://www.linkedin.com/in/mikewestgate/
Follow TikTok on LinkedIn at: https://www.linkedin.com/company/tiktokbusiness/
Follow TikTok online at: https://ads.tiktok.com/business/en-US

Mike answers these questions:

1. Mike, you’ve talked about TikTok leading a new era of “discovery commerce.” Can you unpack what that means, and how it’s shifting traditional consumer journeys?

2. Historically, shopping started with intent — now it begins with inspiration. How should CPG marketers rethink their strategies in this new discovery-first model?

3. How is TikTok helping brands bridge that gap between entertainment and transaction — from a “fun scroll” to an actual purchase?

4. Food & Bev has exploded on TikTok — from viral recipes to emerging brands. What’s fueling that momentum?

5. Can you share an example or two of how leading Food & Beverage brands are using TikTok to stay culturally relevant and drive measurable business results?

6. How are challenger brands — maybe smaller or niche players — using TikTok differently to punch above their weight?

7. TikTok has become both a cultural hub and a shopping destination. How do you see this evolution shaping advertiser needs and consumer behavior through 2026?

8. Creators have become essential to the platform’s ecosystem — how do you see their role evolving as commerce becomes more embedded in content?

9. What are some of the biggest misconceptions you still hear from brands about TikTok — and what’s your advice for those trying to get it right?

10. If you had to summarize the “future of commerce” in one phrase or prediction — what would it be?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Kristi Argyilan, Global Head of Advertising at Uber.

Follow Kristi on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/
Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-advertising/
Follow Uber online at: https://www.uber.com/us/en/advertising/

Kristi answers these questions:

1. Can you walk us through your role at UBER Ads and how the organization fits within the broader UBER ecosystem?
2. What unique value does UBER bring to the retail media landscape, especially compared to traditional players like retailers or streaming platforms?
3. What makes advertising within the food delivery sector different from other consumer industries? What types of CPG brands are seeing the most success on UBER Ads—and why?
4. How do you balance the needs of large national CPGs vs. emerging or local brands?
5. Can you share a campaign or partnership or examples that exemplify what "great" looks like on UBER Ads? aka what is best in class?
6. What role does data play in segmenting and targeting audiences? How do you balance broad reach with personalization?
7. What key performance indicators (KPIs) do you consider most critical when evaluating ad success at UBER? Can you share some examples of how data insights have directly influenced campaign adjustments?
8. How do you tailor campaigns to resonate with diverse local markets versus a national audience? What does working with UBER ads entail - aka the customer experience?
9. What advice would you give to brands, especially in the consumer packaged goods arena, looking to leverage digital advertising for growth

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Walmart’s latest earnings
• 2026 Food & Beverage Predictions
• Kroger Retooling eCommerce
• Target partners with Open AI

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Kellanova's Mike McCune, Sr. Dir Sr.Director of Integrated Commercial Analytics & Maggie Gilliam Hoy, Sr. Director , and Omni COE lead. Today’s episode is all about data, analytics, the changing shopper behavior to lean omnichannel and the story of how one snack manufacturer has leaned into reporting and insights in a meaningful way.

Follow Mike on LinkedIn at: https://www.linkedin.com/in/michaelthomasmccune/
Follow Maggie on LinkedIn at: https://www.linkedin.com/in/maggie-gilliam-hoy-22800120/
Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/

Here's what we asked them :

1. Maggie, let’s get this started with you. As Senior Director of Omni Capabilities at Kellanova, you cover a broad remit across commerce & marketing. How are you defining “omni commerce” in the snack/CPG space today? Also tell us about your remit.

2. Mike, talk to us about your remit. You also have an RGM background - who do you support at Kellanova and what does a day in your life look like?

3. With such a change in consumer behavior to omnichannel & ecommerce, believe you have developed a system called KOPS. What does it stand for and what data sets are the inputs - did we hear over 30 data sets? Mike to go first.

4. Mike- what prompted the need for KOPS in the first place? What was not working well? What was replaced? How has it been received? Any surprises?

5. Maggie - how are you preparing for more growth in ecommerce and digitally engaged shoppers in 2026. What sort of analytics do those whom you service need in these uncertain times?

6. Mike - I’d like to ask you the same question - you touch much more than omnichannel and digital. Everyday business - what sort of data sets are now in play that are non negotiable?

7. Maggie - as the head of the omnichannel COE, how do you coordinate omni activities so that the consumer experience is seamless across digital, physical retail, and experiential activations?

8. Maggie - how are you handling non-traditional retailers or 3-party services like Instacart, Doordash, or Tik-Top Shop?; Are these a priority?”

9. This last one is again for both of you - with your respective roles and lenses, looking into the next 3-5 years, what do you see as the biggest disruption (or opportunity) in how snack brands will go to market?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Tracey Halama, CEO of Supergut which produces clinically-validated solutions that transform your life through your gut microbiome.

Follow Tracey on LinkedIn at: https://www.linkedin.com/in/traceyhalama/
Follow Supergut on LinkedIn at: https://www.linkedin.com/company/ur-labs/
Follow Supergut online at: https://supergut.com/

Tracey answers these questions:

1. What inspired you to join Supergut and lead its next phase of growth, given your background (e.g., at Vital Proteins)?How do you define Supergut’s mission and what “owning the gut-health category” means to you?
2. Supergut has emphasized science backed ingredients–resistant starch/prebiotic blends–and positioning around GLP‐1 nutrition.How do you balance science-backed ingredients with consumer-friendly messaging?
3. How do you evaluate and select ingredient technologies (e.g., green banana resistant starch, Solnul®, Sunfiber®) and how do you see that evolving?With regulatory & marketing complexities (e.g., how you label “GLP-1 Daily Support”), how does the brand stay nimble while protecting claims?
4. When you look ahead 3-5 years, what does success look like for Supergut (revenue, distribution, impact) & given the rapid growth you’ve already achieved, what is the next inflection point you’re targeting?
5. How do you think about product pipeline: will Supergut stay tightly focused on gut/metabolic health or expand into adjacent nutrition categories?
6. You’ve moved from strong DTC into major retail doors (including big names) and are scaling omnichannel.What has been the biggest challenge in that transition and where can we find the portfolio?
7. This is a mature yet old industry with little change - with your transition from technology into wellness and your CPG leadership background, what are the leadership lessons you carry into Supergut as a female leader?
8. How do you build the kind of culture and team you’ll need for scale (especially moving from startup growth into a larger enterprise)? What do you look for when hiring leaders in areas like supply chain, data, marketing in a high-growth CPG brand?
9. For other CPG founders targeting wellness/functional nutrition: what advice do you have regarding building proof (clinical, ingredients) versus speed to market? What are the key things you think retailers care about today?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures which unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment.

Mark and PVSB unpack all of the happenings at WDV’s Inspire 2025 event.

Follow Mark on LinkedIn at: https://www.linkedin.com/in/mark-a-hardy/
Follow WDV on LinkedIn at: https://www.linkedin.com/company/walmartdataventures/
Follow WDV online at: https://www.walmartdataventures.com/

This episode was recorded on October 30, 2025

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Jeff Cohen, Chief Business Development Officer at Skai.

Sri, PVSB and Jeff recap the major announcements at Amazon Unboxed 2025.

Follow Jeff on LinkedIn at: https://www.linkedin.com/in/jeffreycohen
Follow Skai on LinkedIn at: https://www.linkedin.com/company/skaicommerce/

Here are the announcements we reviewed:

1. Unified Campaign Manager
2. Creative Agent
3. Project Complete TV
4. Ads Agent
5. Sponsored Ads Evolution
6. Project Deal Builder
7. Unified Reporting & Performance+

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Mike Del Pozzo, President of North America Commercial & Customer at PepsiCo, food & beverage manufacturer of iconic brands like Pepsi, Frito Lay, Mtn Dew, Gatorade, Quaker Oats & Doritos.

Find Mike on Linkedin at: https://www.linkedin.com/in/michael-del-pozzo/
Find PepsiCo on Linkedin at: https://www.linkedin.com/company/pepsico/
Find PepsiCo online at: https://www.pepsico.com/

Here's what we asked Mike:

PepsiCo recently announced Pepsi Prebiotic Cola — a major evolution of traditional cola. How do you see functional ingredients like prebiotics shaping the future of the carbonated soft drink category?

1. Gatorade is introducing Gatorade Lower Sugar. What role does reduced sugar innovation play in meeting evolving consumer expectations without compromising performance?

2. Starbucks Coffee & Protein is launching nationally through the PepsiCo partnership. How important are joint ventures like this in accelerating PepsiCo’s innovation agenda?

3. Pepsi is moving into premium 12oz glass bottles. What does this say about the importance of packaging as an innovation driver, especially with younger consumers and how will this help in foodservice?

4. Lay’s is undergoing its biggest brand refresh in 100 years. How do visual identity and packaging innovation play into consumer trust and loyalty?

5. By the end of 2025, Lay’s and Tostitos will have no artificial colors or flavors. How big of a lift is this operationally, and how does PepsiCo define “clean label” innovation?

6. How is PepsiCo using pepviz® (data and insights) to connect innovation with retailer success and shopper behavior?

7. With e-commerce and omnichannel shopping accelerating, how does PepsiCo think about innovating “where” products show up, not just what they are?

8. Innovation often comes with risk. How do you personally create a culture within PepsiCo North America where teams feel empowered to test, fail, and scale new ideas?

9. If you fast-forward to 2030, what will PepsiCo North America’s innovation legacy look like under your leadership?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Austin Leonard, VP/GM of the Dollar General Media network. His background in advertising and audience building is tailor made for the scale of the retailer and the reach it has nationally.

Find Austin on Linkedin at: https://www.linkedin.com/in/austinleonard/
Find Dollar General Media Network on Linkedin at: https://www.linkedin.com/company/dg-media-network/
Find DGMN online at: https://www.dgmedianetwork.com/

Here's what we asked Austin :

1. Why don’t we start with a good overview of DG + DGMN - tell us about the DG customer, the DGMN audience proposition
2. Let’s talk the digital side of the business, how is the footprint growing, and who are DG partners - how does DGMN fit into this?
3. You’re here at groceryshop with us, what are you hoping to accomplish at this conference? What would be great takeaways?
4. So where does DGMN sit at DG - how do you work with Integrated marketing and how does it connect to your CMO?
5. What does a best in class partnership with DGMN look like? What advice do you have for brands looking to improve their relationship with DG customers?
6. Measurement = we’ve discussed this enough times over the years, can you please share what metrics and ROI reporting brands and advertisers can expect when working with DGMN?
7. I’m sure you’ve been thinking about instore media : give us the full scoop of what advertisers can expect from DGMN and how does it tie back to the merchant?
8. What’s next for DGMN heading into 2026? Tech, audience growth, you partnerships, etc.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Brian Monaghan, SVP/Head of Albertsons Media Collective, the retail media division of the Albertsons Companies.

Find Brian on Linkedin at: https://www.linkedin.com/in/brmonahan/
Find AMC on Linkedin at: https://www.linkedin.com/company/albertsons-media-collective/
Find AMC online at: https://albertsonsmediacollective.com/

Here's what we asked Brian:

1. What led you to join Albertsons Media Collective, and how do your past experiences (at Dentsu, Pinterest, Walmart etc.) inform your vision here?
2. What is your overarching mission for Albertsons Media Collective over the next 3-5 years?
3. How do you define success for Albertsons’ retail media—beyond revenue like category growth or household penetration?
4. Albertsons recently introduced a new “media toolkit” for CPG partners. How do you see this evolving, and what are the biggest learnings so far?
5. How does the “collective growth” mindset, you have spoken of, translate into concrete programs or incentives for advertiser partners?
6. What are the major obstacles in full funnel closed-loop measurement and attribution in grocery / retail media, and how is Albertsons tackling them?
7. How is Albertsons leveraging tech innovations (e.g. AI, machine learning, predictive analytics) to improve targeting, personalization, and measurement?
8. How do you foster collaboration with advertisers to not just run campaigns but jointly drive category growth?
9. How is Albertsons organized internally such that the media collective is aligned with merchandising, operations, digital, stores etc.? What are the biggest coordination challenges?
10. What kind of investments (talent, tech, partnerships, infrastructure) are you making to scale Albertsons Media Collective?
11. As RMNs seek to break out of the current dominance of the 2 biggest platforms, what are the biggest risks you see for retail media in the next couple of years (regulatory, economic, competitive, technological)?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SHeCCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this special Halloween episode by Tim LeBel, Chief Halloween Officer and President of US Sales at Mars Wrigley,

Follow Tim on LinkedIn at: https://www.linkedin.com/in/tim-lebel/
Follow Mars Wrigley on LinkedIn at: https://www.linkedin.com/company/mars/
Follow Mars Wrigley online at: https://www.mars.com/

Here's what we asked Tim:

1. Tim, what does ‘Chief halloween officer’ mean to you?
2. How does Mars Wrigley think about the role of Halloween in the annual plan? When does Halloween planning start?
3. What shifts have you seen in consumer behavior around Halloween in the past few years? What trends are you seeing this year?
4. How does Mars Wrigley segment its Halloween portfolio (e.g. “everyday” SKUs vs seasonal/limited edition)? What is the innovation cadence for seasonal items?
5. How do you balance scale vs novelty in Halloween SKUs? How much shelf “real estate” do you devote to your core candies vs seasonal or promotional items?
6. How do you think about the “kid vs adult” consumer dynamic in Halloween candy buying?
7. How do you see e-commerce / DTC / omnichannel evolving for Halloween candy?
   (E.g. subscription boxes, online-exclusive SKUs, direct-to-consumer offerings, grocery pickup, cross-channel promos.)
8. How do you align with your retail customers (supermarkets, mass, drug, dollar stores, convenience) on Halloween strategies & what is your strategy for securing premium shelf and display space (endcaps, gondolas, checkout lanes) during Halloween?
9. Can you walk us through the innovation pipeline for Halloween SKUs - From ideation to shelf, how long does it take, and how do you “test” new ideas?
10. What role does marketing/ads/PR & retail media play in your Halloween programs?
    How about social media campaigns/influencers, partnerships, co-markets, influencer tie-ins, event activations.)
11. Looking ahead: what do you see as the biggest opportunities and risks for Halloween candy over the next 5 years?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Dave Glick, SVP of Enterprise Business Services at Walmart.

Follow Dave on LinkedIn at: https://www.linkedin.com/in/davidglick1/
Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/
Follow Walmart online at: https://corporate.walmart.com/

Here's what we asked Dave:

1. What is your role at Walmart?
2. As an early adopter of technology, how is business services being driven forward by AI?
3. What is agentic AI to you and how Walmart is approaching it?
4. What was the strategic reason for Walmart to develop a unified AI framework with four "super agents" instead of continuing to build standalone tools?
5. Describe the practical, day-to-day functions of the new associate AI agent and how it improves associates lives.
6. What is your strategy for leading a large organization through significant technological change and driving widespread adoption among associates?
7. With large tech organizations at Walmart, how do you maintain alignment around strategy, culture, and being “people-led”?
8. I know you’re leading some transformation around claims and disputes - I believe you are going to move mountains there. Shed light please.
9. Why “stop being nice, start being kind” resonated so strongly with you—how does that translate to enterprise leadership?
10. When you look ahead 12-18 years, how do you see Enterprise Business Services evolving—especially with AI?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Harvey Ma, VP/GM of Sam's Club MAP, the club format's retail media division.

Follow Harvey on LinkedIn at: https://www.linkedin.com/in/harveyma8/
Follow Sam's Club MAP on LinkedIn at: https://www.linkedin.com/company/sams-club-map/
Follow Sam's Club MAP online at: https://map.samsclub.com/

Here's what we asked Harvey:

1. Based on the vision you shared, how are you seeking for MAP to evolve under your leadership?
2. I mentioned that, earlier this year, you launched Scan & Go Ads. At that early stage there were some inventory limitations. Would you first share with our audience the details behind what Scan & Go Ads are and how they work and then give us an update on the inventory availability situation? Are there more enhancements coming?
3. Speaking with brand advertisers, we know how important transparent closed-loop measurement is to their investment decisions. How is MAP standing out in its class in delivering to brands what they seek?
4. We’ve heard about MAP’s Omni-Impact solution. What is it and why is should this be meaningful to brand advertisers?
5. Continuing along with the theme of differentiated solutions, what is MAP offering around its Retail Experience Network and omnichannel experiences that are of note, particularly highlighting a case study?
6. We often speak with your counterparts in Walmart at Connect in the US and abroad,notably Canada and Chile. They often speak about collaboration, leveraging shared capabilities, platforms, etc. How is MAP collaborating on solutions with other parts of the organization and how are you charting differentiated experiences because of your format?
7. CES is coming up in a few short months. We hear you have more big plans in store for the 2026 event. What can you preview for our audience and how are you seeking to engage with brand advertisers at the event?
8. You’re here for a few days at Groceryshop seeing what the future of the industry is

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online.

Daniel Torres Dwyer of The FMCG Guys co-hosts the episode.

This episode is sponsored by TCC Global.

Follow Rick on LinkedIn at: https://www.linkedin.com/in/rickswinkels
Follow TCC Global on LinkedIn at: https://www.linkedin.com/company/tcc_2/
Follow TCC online at: https://www.tccglobal.com/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Robin Kendric Triplett, VP of Integrated Marketing Exereinces at The Coca-Cola Company.

Follow Robin on LinkedIn at: https://www.linkedin.com/in/robinktriplett/
Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/
Follow Coca-Cola online at: https://www.coca-colacompany.com/

Here's what we asked her :

1. What does the title “Integrated Marketing Experiences” mean at Coca‑Cola? Which disciplines report into your organization?
2. Can you walk us through your general approach to crafting integrated campaigns that spans media, commerce, multicultural, and creative touchpoints?
3. How do you align integrated marketing efforts with evolving consumer behavior, especially in the digital/shopping space?
4. What role does data play in shaping your integrated marketing efforts and what are important data sources to do this?
5. How does Coca‑Cola integrate commerce experiences with digital and social activations—especially in grocery and retail shopper settings?
6. Can you share an example of a particularly innovative or cross-functional project your team led recently and what made it successful?
7. Here we now sit in a world of closed-loop measurement. How do you connect integrated marketing experiences to measurable business outcomes—such as sales lift, brand equity, CLTV, NTB or perception shifts?
8. Which emerging trend—be it AI, immersive media, retail media, or something else—are you most excited about for integrated marketing?
9. You were honored as one of Ad Age’s 40 Under 40 in 2022—what do you feel helped you reach this recognition?
10. You’ve completed all six World Marathon Majors and aim for all seven continents—how has long-distance running influenced your leadership style or strategic thinking?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Zach Dennett, VP Merchandising for Consumer Health and Wellness, and Supplemental Benefits at CVS Pharmacy, the Front-Of-Store Retail Business Unit of CVS Health.

Follow Zach on LinkedIn at: https://www.linkedin.com/in/zacharydennett/

Follow CVS Health online at: http://cvshealth.com

Follow CVS Health on LinkedIn at: https://www.linkedin.com/company/cvshealth/

Zach answers these questions:

1. Since stepping into your current role in March 2024, what has been your primary focus within Consumer Health & Wellness front of store merchandising at CVS Health?
2. CVS emphasizes seamless omnichannel experiences. What are key milestones in merging in-store and digital merchandising?
3. With around 60 million digitally engaged customers, what are the biggest learnings about how digital influences in-store purchases in your category?
4. What qualities do you look for in emerging brands seeking merchandising partnerships with CVS Health?
5. CVS stores have shoppers coming for Rx, for OTC and even primary healthcare needs. How do you work with the other business owners within CVS Health to ensure your shoppers get the care that they need and how do brands play a role in this process?
6. Could you share how your merchandisers interact with CVS Media Exchange to ensure that brands connect with your consumers in the path to purchase?
7. What role does behavioral insights via loyalty data (e.g., ExtraCare insights) play in determining your merchandising strategies?
8. In other statements, you’ve noted younger generations trust influencers over experts. How does this affect product merchandising strategy?
9. How do you see CVS’s merchandising role evolving over the next 3–5 years amid innovations like “instant commerce”?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Fintan Gillespie, Global Director - Ad Partnerships Group at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

Follow Fintan on LinkedIn at: https://www.linkedin.com/in/fintangillespie/

Follow Snap for Business online at: http://forbusiness.snapchat.com/cpgguys

Follow Snap Business Blog at: https://forbusiness.snapchat.com/blog

Follow Snap on LinkedIn at: https://www.linkedin.com/showcase/snapchat-for-business/posts

This episode is sponsored by Snap, Inc.

Fintan answers these questions:

1. Fintan, let’s start with your journey. What brought you into the world of media and partnerships, and what does your current role at Snap entail as Head of Independent Agencies & Global Ad Partnerships?
2. You lead global ad partnerships. How do these partnerships shape Snap’s GTM strategy in the broader media ecosystem?
3. Independent agencies are often more agile and innovation-driven than holding company giants. How are you seeing them lean into platforms like Snap to drive differentiated value for their CPG clients?
4. What advice would you give to agencies looking to leverage Snap effectively within omnichannel media strategies?
5. Proving ROI remains critical for agencies and brands. How is Snap helping advertisers measure real business outcomes, especially sales lift and conversion?
6. Looking ahead to 2026, what’s your boldest prediction for the intersection of agencies, partnerships, and platforms like Snap in the world of commerce media
7. Fintan, you’ve seen the media landscape from multiple vantage points. What leadership lesson or guiding principle has helped you most in building trust and value in partnerships?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Fuad Hannon, VP of New Business Verticals at DoorDash. In this role, he leads a team responsible for building new operating capabilities and delivery channels at DoorDash to expand our local commerce platform to new growth areas. Prior to his current role, Fuad was Head of New Business Verticals at DoorDash, previously a General Manager, and was part of the founding team for DoorDash Drive, the company’s white-label fulfillment platform. Prior to DoorDash, Fuad worked at Google leading their Google Express operations and began his career as a strategy consultant at McKinsey & Company. Fuad holds a B.S. from the University of Minnesota and an MBA from the Harvard Business School.

Follow Fuad Hannon on LinkedIn at: https://www.linkedin.com/in/fuadhannon/
Follow Yoobi on LinkedIn at: https://www.linkedin.com/company/doordash/
Follow NIQ online at: https://www.doordash.com/

This episode is sponsored by DoorDash.

Here's what we discussed:

1. Grocery growth: Grocery has been a big area of investment for DoorDash. What progress have you made, and how do you see DoorDash’s role evolving in this space?
2. Consumer behavior: How does consumer behavior in grocery differ from other categories in on-demand delivery, and what opportunities does this create for grocery brands?
3. Category momentum: What types of grocery categories or products are seeing the most success on on-demand platforms, and why?
4. We learned at GS that you have just expanded your partner list - can you take us through what’s new and exciting with your partners?
5. Convenience & necessity mix: How does the mix of convenience (meal delivery) and necessity (grocery) create differentiated opportunities for brands?
6. Best-in-class partnership: Can you share an example of a partnership with a grocery-focused CPGthat illustrates best-in-class use of DoorDash?
7. Grocery & DoorDash Ads: How does the growth of the grocery vertical unlock new opportunities within DoorDash Ads, and what makes DoorDash a differentiated platform for grocery brands that want to advertise?
8. Dashmart - I am very familiar with this offering through my days at GMI, even have walked through the NYC one, what’s new and exciting about who are leveraging this?
9. Advice to brands: What advice would you give to grocery brands looking to scale their presence on digital platforms like DoorDash?
10. Future of Grocery on DoorDash: What message are you hoping to leave the industry about DoorDash’s leadership in grocery and new verticals?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Sarah Leinberger. Sarah is an ex-colleague of Sri from General Mills. She recently switched to leading marketing and brand management at a startup Yoobi. She is active on the brand speaking circuit from Cannes Lions to Adweek and more. This episode is a recap of how she made the jump, what it takes in a very small environment and how she is laying the path for brand share gains.

Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarahzehrerleinberger/
Follow Yoobi on LinkedIn at: https://www.linkedin.com/company/yoobi-llc/
Follow Yoobi online at: https://yoobi.com/

Here's what we asked her :

1. Sarah, what's the Yoobi story? What was the consumer problem it solves? In a crowded market, how does Yoobi uniquely stand out to shoppers, retailers, and partners?
2. In your own journey from some of the largest companies and brands to a startup - what’s the biggest change you are experiencing?
3. How are you folks approaching distribution and retail media to scale Yoobi in 2025 and beyond?
4. How is Yoobi leveraging digital shelf, DTC, or omnichannel touchpoints to stay close to consumers?
5. As a marketer, how do you see AI
6. As a growing brand, how do you balance investments in media versus broader awareness-driving channels?
7. How are Gen Z and younger cohorts influencing Yoobi’s product innovation, brand voice, or community building?
8. What role does sustainability, inclusivity, or brand purpose play in Yoobi’s DNA?
9. What’s your vision for marketing for Yoobi by 2026? What does success look like?
10. For those transitioning from large brands to follow your path, what advice would you give to emerging CPG entrepreneurs looking to navigate retail, media, and consumer demands today?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce & Global Snapshots at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.

Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsen/
Follow NIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/
Follow NIQ online at: https://nielseniq.com

Here's what we discussed :

1. Let’s get straight to the point - Could you walk us through your framework of “Full View Measurement”? What does it encompass—and what, if anything, is still a work in progress?
2. How has Full View Measurement evolved over the years, and what makes NIQ’s approach uniquely robust in today’s omnichannel environment?
3. NIQ's Full View™ now includes top-tier coverage across online, club, D2C, social, and quick commerce—with account-level insights. Can you highlight how integrating the largest U.S. club retailer strengthens the overall measurement ecosystem?
4. You’ve emphasized deeper private label performance insights. How are manufacturers leveraging that data to inform product strategy and positioning?
5. With 91% of consumers now shopping both in-store and online, what emerging behavioral trends should brands be paying attention to as they optimize omnichannel approaches?
6. “Digital engagement is no longer a complementary strategy—it’s essential to growth.” With growth in some categories slowing, what strategic pivots should CPG and retail leaders consider over the next few years?
7. Going beyond traditional POS, what next-gen data sources or technologies is NIQ exploring to expand omnichannel signal capture—especially in emerging channels like quick commerce and social commerce?
8. How can Full View and related tools empower sales teams to conduct causal analyses on shopper behavior—like identifying why "casual buyers" aren’t converting or where growth is stalling?
9. Where do you see the biggest opportunity for omnicommerce measurement to evolve over the next 18–24 months? How will it reshape strategic planning for brands and retailers?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Jordan Rost, head of Ad Marketing for Roku & Jeff Bustos, SVP retail media analytics at Merkle. Jeff is a repeat guest on the CPG Guys and we have had great conversations on the role of retail media in our industry. This episode is focused on retail media including new capabilities, our guests' partnerships and the overall state of retail media research and learnings.

Follow Jordan Rost on LinkedIn at: https://www.linkedin.com/in/jordanrost/
Follow Roku on LinkedIn at: https://www.linkedin.com/company/roku/
Follow Roku online at: https://advertising.roku.com/

Follow Jeff Bustos on Linked in at : https://www.linkedin.com/in/bustosjeffrey/
Follow Merkle on LinkedIn at: https://www.linkedin.com/company/merkle/
Follow Merkle online at: https://www.merkle.com/

Here's what we discussed :

1. Jordan, give us the latest - Roku was on this podcast a year ago, what’s changed, what’s new and how is the world of CTV doing?

2. Jeff, Roku and Dentsu recently revealed research on shoppable TV advertising and whether it drives success for CPG. Tell us if content commerce integration drives engagement for brands or not?

3. Jordan, you now have a partnership with Amazon. Tell us all about it and how advertisers can benefit from this partnership including any measurement?

4. Jeff, as an expert of retail media measurement, how are you advising all including Roku to innovate metrics and deliver for CPG brands?

5. Jordan and Jeff, are these ads mostly generic or personalized and how are consumers responding to it?

6. Jordan, what role does content provide in engagement and attribution - how do you work with brands in ensuring there is ROI?

7. Jeff, we know price sensitivity is impacting CPG today. How can brands reach the value-driven shopper?

8. Jordan, if a brand hasn’t used CTV before, what’s the best way to give it a try?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Laura Knebusch, SVP CPG Marketing & CX at Geaorgia-Pacific, the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers and building products.

Follow Laura on LinkedIn at: https://www.linkedin.com/in/laura-knebusch-8887033/
Follow Georgia-Pacific on LinkedIn at: https://www.linkedin.com/company/georgia-pacific-llc/
Follow Georgia-Pacific online at: https://www.gp.com/

Brands & Retailers looking to attend our Groceryshop Kickoff Party on Sept 28 register here: https://rethink.industries/events/groceryshop-kickoff-party-september-28-2025/

Here's what we asked Laura:

1. CPG hasn’t always been known for being data- or tech-forward. But you’ve made AI and data central to your team’s approach. Why, and how is it paying off?
2. How do you balance human creativity with AI-driven automation — especially in areas like campaign optimization or creative development?
3. Media habits have changed so much in just a few years. How has your media strategy evolved? You’ve shifted from a TV-heavy media mix to a digital-first strategy — what signals told you it was time to make that change?
4. Are there particular emerging channels — podcasts, gaming, retail media, even the metaverse — where you see the biggest growth opportunity for CPG?
5. How do you make sure those media messages really resonate — beyond just price or promotion? With so many touchpoints, how do you measure what’s really working across platforms?
6. We know social and influencers have become a bigger part of your playbook. What’s changed there?
7. You’ve had some bold campaigns recently this year - across 3 of your brands. How have they performed - what kind of audience response have you seen?
8. Georgia-Pacific has such iconic brands. How do you modernize a household staple without losing what people already love about it?
9. Your campaigns have been bold and playful lately — how do you create a culture where teams feel comfortable taking creative risks?
10. You’re leading one of the most ambitious CPG marketing transformations in the country — what mindset shifts were required to get the organization on board?
11. What skills do you think the next generation of CPG marketers will need that maybe weren’t as critical five years ago? Looking ahead, what does the “CPG marketer of 2030” look like?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity the

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Lesley Conway, VP & Head of Walmart Connect Canada, the Retail Media arm of Walmart's Canadian retail division.

Follow Lesley on LinkedIn at: https://www.linkedin.com/in/lesleyconway/
Follow Walmart Connect Canada on LinkedIn at: https://www.linkedin.com/company/walmartconnectcanada/
Follow Walmart Connect Canada online at: https://www.walmartconnect.ca/

Brands & Retailers looking to attend our Groceryshop Kickoff Party on Sept 28 register here: https://rethink.industries/events/groceryshop-kickoff-party-september-28-2025/

Here's what we asked Lesley:

1. Please provide us with an overview of Walmart Connect in terms of your mission and how you integrate into the merchandising activities?
2. How do you define success for Walmart Connect in Canada, both from a brand advertiser and a consumer experience standpoint?
3. Recently, Walmart Connect in Canada adopted the core retail media campaign development platform being operated by your colleagues in the U.S. Would you please elaborate on this change?
4. Walk us through the full funnel capabilities of Walmart Connect Canada: onsite, offsite and in store.
5. What is happening in Canada relative to behavioral data applications?
6. How are you leveraging AI and data analytics to refine ad targeting and improve campaign effectiveness?
7. What strategies are you implementing to deepen partnerships with brands and agency partners in Canada?
8. What KPIs are you prioritizing to measure campaign success and media ROI and how transparent is your measurement approach for brands seeking to activate via Walmart Connect Canada?
9. What is WMC’s current capabilities for self-serve vs managed services and how are your working with commerce acceleration agencies like Flywheel to activate on your platform?
10. What’s the next big milestone you’re aiming for with Walmart Connect Canada?
11. How should brands not currently working with WMC get started with you?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Ben Johnson, SVP of Marketing at Red’s All Natural. Red’s is on a mission to cook food better for people with big things to do. They know they are a good small part of consumers’ great big lives, and they take that seriously.

Follow Ben Johnson on LinkedIn at: https://www.linkedin.com/in/benjamin-w-johnson-/
Follow Red’s on LinkedIn at: https://www.linkedin.com/company/red's-all-natural-llc/
Follow Red’s online at: https://www.redsallnatural.com/

Here's what we asked him :

1. Red’s positions itself as an authentic, premium foods brand with a strong emphasis on ingredient integrity and product innovation. How do you keep that authenticity alive in marketing while still scaling the brand?
2. In the competitive grocery segment, how do you approach balancing spending between in-store and digital channels to both delight consumers and drive awareness?
3. What strategies is Red’s using to build deeper, more personalized consumer relationships—whether that’s through loyalty programs, social media storytelling, or in-market experiences?
4. With big players leading the pack, what creative plays or differentiators has Red’s leaned into to stand out in a category so saturated with competitors?
5. Have you experimented with newer forms like influencer activations, experiential pop-ups, or TikTok campaigns? If so, which ones are resonating most with Red’s audience right now?
6. Sustainability is often top of mind for natural-focused brands. How do you communicate Red’s environmental or wellness commitments transparently—but without coming across as “preachy” or performative?
7. How are you collaborating with retail partners—whether getting shelf innovation, exclusive SKUs, or co-promotions—to drive both trial and repeat purchase?
8. What marketing metrics (e.g., repeat rate, social engagement, retail velocity) are giving you clear signals on whether your campaigns are advancing the brand’s long-term health?
9. Looking into the future: What CPG and food trends are you most excited (or concerned) about? Are there new innovation territories Red’s is exploring?
10. As a senior marketer, what’s one piece of advice you’d give to emerging marketers looking to lead marketing in the CPG grocery food space today?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets. We actually cover 12 publicly traded company stocks and get Nik's opinion on what's working / not.

Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/

Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/

Follow RBC Capital online at: https://www.rbccm.com/en/

Here's who we cover : General Mills, P&G, Church & Dwight, Coca-Cola, Kenvue, Monster Energy, Brown Forman & Hershey.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Jordan Bass, CEO & co-founder of HOP WTR - a new beverage startup that is scaling quickly. HOP WTR is the hop-infused, non-alcoholic sparkling beverage that’s making serious waves in the functional beverage space. Jordan’s background spans finance, brand-building, and strategic ops — and with HOP WTR, he’s tapped into a white-hot consumer insight: people want to cut back, not miss out.

Follow Jordan Bass on LinkedIn at: https://www.linkedin.com/in/jordantbass/
Follow HOPWTR on LinkedIn at: https://www.linkedin.com/company/hopwtr/
Follow HOPWTR online at: https://hopwtr.com/

Here's what we asked him :

1. Jordan, what inspired the creation of HOP WTR? Was there a specific “aha” moment that sparked the idea? You left a career in finance and business to launch a beverage startup — what pushed you to take that leap?
2. Let’s talk about Hopwtr’s actual product. How do you balance functionality (like adaptogens and nootropics) with taste and consumer satisfaction?
3. How did you approach flavor development — and what have you learned from early consumer feedback? HOP WTR isn’t just non-alcoholic — it’s functional. How important is that dual-positioning for your brand?
4. You started DTC but have moved into retail — how have you managed that shift in distribution strategy? What was your first major retail win — and what did it teach you about scaling a beverage brand?
5. How do you think about retail execution in-store vs. online visibility and conversion?
6. What’s been the most effective way to build brand awareness in such a competitive category? You’ve leaned into wellness and lifestyle messaging — how do you ensure authenticity in your branding?
7. How do you think about community? Who is the HOP WTR consumer, and how do you stay connected to them?
8. Where do you see the future of the functional beverage space heading in the next 3–5 years? Are we witnessing a permanent cultural shift around drinking behavior and moderation?
9. What’s been your biggest mistake as a founder — and what did it teach you? What advice would you give to other CPG founders entering a crowded category?
10. Finally, What’s next for HOP WTR — new flavors, new formats, international expansion?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Claudia Johnson, Technical Advisor to the CEO of Flywheel Commerce Network, the commerce acceleration division of Omnicom.

Follow Claudia on LinkedIn at: https://www.linkedin.com/in/claudia-johnson-b133436/
Follow Flywheel on LinkedIn at: https://www.linkedin.com/in/claudia-johnson-b133436/
Follow Flywheel Next online at: https://www.flywheeldigital.com/

Claudia answers the following questions :

1. How has your role at Flywheel evolved, especially since Flywheel's acquisition by Omnicom? What new opportunities or challenges has this created?
2. Your work emphasizes capability building in digital commerce. How are ecommerce strategies evolving today, and how does Flywheel help brands stay ahead in a rapidly changing landscape?
3. In a recent podcast episode, you described retail media as advertising that occurs “close to or at the point of sale.” Could you walk us through how that concept fits into broader brand strategy and which brands are using it most effectively right now?
4. Flywheel’s research shows that the most impactful drivers of sales on Amazon are media spend and organic shelf ranking, ahead of price and inventory. How should brands prioritize investments given these insights?
5. What are the biggest roadblocks brands face when trying to scale digital commerce capabilities? How do you approach "connecting the dots" across teams and markets?
6. With Flywheel now within Omnicom’s ecosystem, what new tools or data synergies have emerged to help your clients achieve growth in commerce?
7. You’ve recently discussed how unified ecosystems and AI-driven insights are transforming retail. How are you leveraging AI and ecosystem integration to deliver more relevant consumer experiences?
8. At the 2025 Syndigo Connect event, you spoke about optimizing product and commerce experiences for long-term success. What storytelling techniques or content strategies are driving retention and loyalty beyond the initial purchase?
9. Are there emerging trends in retail media, ecommerce infrastructure, or omnichannel tech that you're watching closely—and that CPG brands should be paying attention to?
10. On a more personal note: What first drew you into digital commerce, and what advice would you give someone aspiring to lead capability-building in this fast-evolving space?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Ron Bielski, Managing partner, Global FMCG lead of NielsenIQ Next which is the strategy, growth and transformation consulting division of NIQ. This episode is an industry focused one that will span the spectrum of macro and microeconomics and what CPG brands can really do about it as they look for volume growth.

This episode is sponsored by NielsenIQ

Follow Ron on LinkedIn at:https://www.linkedin.com/in/ronbielski/
Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/
Follow NielsenIQ Next online at: https://nielseniq.com/global/en/solutions/quest-for-next/

Ron answers the following questions :

1. Decompose what is this strategic consulting arm of NIQ?
2. As Head of Strategy Consulting, how are you advising CPG brands to evolve in response to the most critical market shifts—especially regarding consumer behavior, inflation, and supply chain volatility?
3. With vast shopper data at NIQ’s disposal, how do you help clients move beyond data collection to actionable, predictive strategies that drive growth and resilience?
4. How is the rise of e-commerce and digital marketplaces reshaping your strategic consulting approach for CPG clients balancing online vs. traditional brick-and-mortar?
5. Many retailers are expanding private label offerings, while consumers are more price-conscious than ever. How are you positioning CPG brands to preserve margin and differentiate in this environment?
6. Consumer demand for sustainability and ethical branding is rising. How does your team at NIQ support brands in aligning these consumer values with business performance, avoiding both underperformance and greenwashing?
7. What role is AI playing in NIQ’s strategic consulting capabilities—from forecasting to scenario planning—and how are you helping clients adapt to its usage?
8. As global consumer markets diverge post-pandemic, how do you help clients calibrate strategies across diverse regions—from developed to emerging markets?
9. How are you advising on quicker innovation cycles and stronger retailer collaborations to capture incremental growth opportunities amid expedited category changes?
10. What modern KPIs—beyond sales and market share—do you recommend for measuring the long-term impact of strategy consulting engagements in areas like brand health, consumer loyalty, and omnichannel effectiveness?
11. Reflecting on your career in strategy consulting, which lessons do you hold most valuable? And what emerging CPG trends excite—or concern—you the most looking ahead?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appe

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Toby Espinosa, Vice President of Ads at DoorDash, one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Since its founding in 2013, DoorDash has expanded to over 30 countries, using technology and logistics to shape the future of commerce. Through its Marketplace and its Commerce Platform, DoorDash is driving economic vitality in the regions it serves worldwide.

This episode is sponsored by DoorDash.

Follow Toby on LinkedIn at: https://www.linkedin.com/in/a-toby-espinosa-b9458812/
Follow DoorDash on LinkedIn at: https://www.linkedin.com/company/doordash/
Follow DoorDash Ads online at: https://advertising.doordash.com/en-us

Toby answer these questions:

1. Can you walk us through your role at DoorDash Ads and how the organization fits within the broader DoorDash ecosystem?
2. What unique value does DoorDash bring to the retail media landscape, especially compared to traditional players like retailers or streaming platforms?
3. What makes advertising within the food delivery sector different from other consumer industries? What types of CPG brands are seeing the most success on DoorDash Ads—and why?
4. Can you share a campaign or partnership or examples that exemplify what "great" looks like on DoorDash Ads? aka what is best in class?
5. How is DoorDash doing things differently, and how do advertisers look to us as an additional opportunity to what other RMNs are already offering?
6. What does working with Doordash ads entail - aka the customer experience?
7. What key performance indicators (KPIs) do you consider most critical when evaluating ad success at DoorDash? Can you share some examples of how data insights have directly influenced campaign adjustments?
8. What advice would you give to brands, especially in the consumer packaged goods arena, looking to leverage digital advertising for growth?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Ali Miller, General Manager of Advertising & Tim Castelli, VP of Ad Sales at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace.

Follow Ali on LinkedIn at: https://www.linkedin.com/in/about-ali-miller/
Follow Tim on LinkedIn at: https://www.linkedin.com/in/timcastelli/
Follow Instacart Ads online at: https://www.instacart.com/company/ads

Ali & Tim answer these questions:

1. Instacart has been rapidly expanding its retail media capabilities—what’s the overarching vision for Instacart Ads in the next 1–3 years?
2. How does Instacart differentiate its retail media network from others in the increasingly crowded landscape?
3. What role does AI or machine learning play in Instacart's ad platform today—and how might that evolve?
4. How are CPG brands using Instacart Ads to drive full-funnel outcomes—from awareness to conversion?
5. What kinds of insights or shopper data are most valuable to brands—and how does Instacart deliver those responsibly?
6. Instacart has quickly expanded its offering over the last few years to include ad products like shoppable video and display, and more recently, inspiration formats. What's been the reception from brands and shoppers?
7. Measurement and incrementality are top-of-mind for advertisers. How is Instacart helping brands understand true performance across the path to purchase?
8. Are there plans to integrate Instacart Ads more directly with broader omnichannel or media mix modeling tools?
9. With more retailers launching their own RMNs, how does Instacart fit into—or compete with—those ecosystems?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Sean Summers, EVP Mercado Ads & CMO at Mercado Libre. Founded in 1999 and headquartered in Buenos Aires, Argentina, Mercado Libre is Latin America’s leading e-commerce technology company. Through its primary platforms, MercadoLibre.com and MercadoPago.com, it provides solutions to individuals and companies buying, selling, advertising, and paying for goods online.

Follow Sean on LinkedIn at: https://www.linkedin.com/in/sean-summers-870363/
Follow Mercado Ads on LinkedIn at: https://www.linkedin.com/showcase/mercadoads/
Follow Mercado Ads online at: https://ads.mercadolivre.com.br/

Sean answers these questions:

1. How is Mercado Libre evolving its marketing strategy to support the CPG category’s digital expansion across Latin America?
2. What role does Mercado Libre marketing play in shaping omnichannel experiences—especially for CPG brands—across your marketplace, app, and media network?
3. How do you support CPG brands in activating precision targeting and attribution on your platform?
4. What shifts have you observed post-pandemic in online consumer behavior within the CPG space in LATAM and how is Mercado Libre positioned to win with these changes?
5. How are you leveraging personalization and dynamic creative to enhance relevance in media for your CPG advertisers?
6. What measurement frameworks do you use to assess CPG campaign effectiveness—especially at the lower funnel—and how transparent is that to brand partners?
7. Can you share how emerging technologies like AI are being embedded into your media offerings to optimize targeting and creative?
8. How does Mercado Libre collaborate with CPG manufacturers directly versus working through commerce acceleration agencies like Flywheel?
9. How do you keep your team and partners aligned with fast-moving trends in omnichannel commerce and retail media—especially in the CPG domain?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Molly Hjelm, Corporate VP of Red Vest Media, the retail media division of Ace Hardware, the largest retailer-owned hardware cooperative in the world with over 5,900 locally-owned and operated hardware stores in 71 countries.

Follow Molly on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/
Follow Ace Hardware on LinkedIn at: http://acehardware.com
Follow RedVest Media online at: http://redvestmedia.com

Molly answers these questions:

1. Ace has a unique position as a cooperative of independent retailers. How does that structure shape the way you approach retail media compared to traditional big-box retailers?
2. We’re read that Ace balances local relevance with national scale—how do you preserve that hyper-local feel while delivering a unified marketing message through Ace Media?
3. Ace Rewards has over 71 million members with impressive active engagement—how are you leveraging this loyalty data to power Ace Media’s audience targeting and personalization?
4. Ace Media is launching with a full-funnel portfolio right out of the gate. What led to the decision to debut such a comprehensive offering instead of rolling it out incrementally?
5. You’re partnering with Epsilon and launching with interoperability across commerce platforms like Flywheel & Pacvue. How does this commitment to open infrastructure benefit your brand partners?
6. Your approach to launch is intentionally curated, not a land grab for ad dollars. How are you choosing which brand partners to bring in first—and why is that intentionality important?
7. Measurement seems to be a passion point for you. What can advertisers expect when it comes to transparency and performance reporting from day one?
8. Looking ahead, what’s your vision for how Ace Media will evolve—and how do you see it helping both national brands and independent store owners thrive over time?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Jenny Holleran, VP Media Insights & Incentives at Kroger Precision Marketing / 84.51 and Mariama Kamanda, Associate Director Data & Analytics at Barilla Group.

This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.

Follow Jenny Holleran on LinkedIn at:

Follow Kroger Precision Marketing online at: http://krogerprecisionmarketing.com

Follow Mariama Kamanda on LinkedIn at: https://www.linkedin.com/in/mariama-k-93303083/

Follow Barilla Group online at: https://www.barillagroup.com/en/

Jenny and Mariama answer these questions:

1. Mariama, Brands are facing a lot of uncertainty today – both from economic uncertainty and from changing shopper habits. How are CPG brands navigating some of that consumer volatility they’re facing today?
2. Mariama, One of the big changes in CPG is the shift in people’s diets. People are looking for functional ingredients and higher-protein meals. Tell us about Barilla’s Protein Plus line and some of the challenges you’ve faced.
3. Mariama, And how did access to retail data play a role in bringing back shoppers?
4. Jenny, How is access to retail data changing the way brands think about media planning?
5. Jenny, Can you explain more about what goes into crafting those audiences inside Collaborative Cloud?
6. Jenny, How do you decide when a brand is ready to use the Collaborative Cloud? Is there a maturity level or data mindset that makes this work better?
7. Mariama, We understand that your campaign to bring people back to Protein Plus included multiple digital tactics—onsite media, digital coupons, social media, offsite display. What did you learn about the effectiveness of using purchase based audiences?
8. Mariama, What has been the internal conversations at Barilla sparked by the testing and work you’ve done with Kroger? Any learnings on internal alignment within CPGs?
9. We’re at the end of the week in Cannes? What has been the most surprising or exciting topic you’ve heard this week?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Heather Land, Senior Director of Grocery Merchandising at Dollar General which strives to make shopping hassle-free and affordable with more than 20,000 convenient, easy-to-shop stores in 48 states.

Follow Heather on LinkedIn at: https://www.linkedin.com/in/heather-land-97382817/

Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/

Follow Dollar General online at: https://www.dollargeneral.com/

Heather answers these questions:

1. Please introduce yourself and tell us about your background and experience. What motivated you to transition from foodservice to Retail?
2. How would you explain Dollar General to someone who is unfamiliar with the retailer?
3. How do you see DG’s role in the food and beverage category?
4. Are your food customers motivated primarily by convenience, value, assortment or some other factor?
5. Given DG’s expansive footprint, how are you using that to make a positive impact when it comes to providing for and serving others?
6. What are some recent examples that illustrate impact?
7. And to further your reach of Serving Others, you’re now offering delivery services, too. Can you expand on that?
8. As you look at the company’s consumables mix, where do you see room for innovation and expansion?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Emily O'Hara, VP Global Head of Brand and Media at eBay and Lisa Clunie, co-founder & CEO of the agency Joan. This episode focuses on the partnership between an agency and how a relationship with a brand helps develop its long term equity.

This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.

Find Emily O'Hara on Linkedin at :

Find Ebay on Linkedin at :

Find Lisa Clunie on Linkedin at :

Find JOAN on Linkedin at :

Here's what we asked them :

1. Emily - Most people don’t immediately think of eBay in the CPG context. How are you shifting that narrative, and where does eBay fit in the modern commerce ecosystem?
2. Lisa - How do you approach brand storytelling differently for platforms like eBay, where community and culture play such a big role?”
3. Both - What makes the eBay + JOAN partnership successful? How are you aligning around bold ideas while staying rooted in performance? What does success look like for you both? What are the KPIs that matter when you’re balancing storytelling with commerce?
4. Emily - How does brand voice show up on a marketplace like eBay? What does authenticity look like there? Can you share an example where storytelling, brand identity, and commerce came together really well on the platform?
5. Lisa - How do you navigate brand control in a space like eBay, where sellers drive so much of the listing content and experience? What advice do you give them as you navigate creative?
6. Emily - What insights have surprised you the most about today’s eBay shopper, especially from a CPG or lifestyle brand lens?
7. Lisa - Are there tools or strategies you’ve used to show that non-traditional retail exposure drives long-term brand health?
8. Both - How do you both see the role of marketplaces like eBay evolving in the future of CPG and brand marketing?
9. Lisa – the future is already upon us, AI is here in practice? How does it impact creativity and personalization?
10. Emily – how are you thinking about responsible AI for eBay and ensuring consumer trust as they use the platform?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Alanna Handelman, Head of U.S. Commerce & Canada Mid-Market Sales at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

Follow Alanna on LinkedIn at: https://www.linkedin.com/in/alannahandelman/

Follow Snap for Business online at: http://forbusiness.snapchat.com/cpgguys

Follow Snap Business Blog at: https://forbusiness.snapchat.com/blog

Follow Snap on LinkedIn at: https://www.linkedin.com/showcase/snapchat-for-business/posts

This episode is sponsored by Snap, Inc.

Alanna answers these questions:

1. What do you say to marketers who still think of Snapchat as “just for Gen Z”? Talk to us about your audience proposition.
2. How does Snapchat compare with other digital platforms when it comes to driving awareness and conversion for CPG products?
3. Retail media is exploding, but most of it is focused on on-site. Where does Snapchat fit into the off-site retail media puzzle?
4. How is Snapchat uniquely positioned to support CPG brands in today’s attention-fragmented world? Give us a breakdown of the various products / inventory available to brands and agencies?
5. Can you talk about how Snapchat is partnering with retailers or data providers to close the loop on attribution and sales lift?
6. Measurement is always a top concern for CPG advertisers. What’s Snapchat doing to help brands prove ROI or incrementality? What’s the most misunderstood metric in social advertising for CPG, in your opinion?
7. How do you see AI and personalization shaping the future of ad experiences on Snapchat for CPG brands?
8. Let’s close by discussing how a partnership with Snapchat works. Start fo finish, what does it take and how does it get executed?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys Sri Rajagopalan & Peter VS Bond muse current industry topics.

Find Sri Rajagopalan on Linkedin here : https://www.linkedin.com/in/sri-rajagopalan-09a0062/

Find Peter VS Bond on Linkedin here : https://www.linkedin.com/in/pvsbond/

Find the CPGGUYS on Linkedin here : https://www.linkedin.com/company/cpgpodcast/

The CPG Guys cover these topic:

1. Trader Joes post by Peter Bond
2. AI in action on LinkedIn
3. Retail media pie for everyone smaller other than AMZ and WMT
4. Doing store walks
5. Conference roundup
6. Is podcasts still #1 for learning growing
7. Cornell retail media program
8. Top retail episodes 2025 : Jamil, Diana, Pulsifer, Williamson, jeff Cohen

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

This episode was shot LIVE at the Cannes Lions festival of creativity at Cannes, France. A reminder - LIVE episodes are taken from conference floors, there may be background noise or interference

The CPGGUYS are joined by @Jody Hallman, VP of integrated marketing at Perdue farms & SVP of account management at Colle McVoy - Kate Frank.

This episode is another masterclass given by a brand marketer and a partner agency.

Find Jody Hallman on Linkedin :https://www.linkedin.com/in/jodyhallman/

Find Perdue Farms on Linkedin : https://www.linkedin.com/company/perdue-farms/

Find Kate Frank on Linkedin : https://www.linkedin.com/in/katehfrank/

Find Colle McVoy on Linkedin : https://www.linkedin.com/company/collemcvoy/

Here's what we asked them :

1. Jody - Perdue is a legacy brand with a strong reputation for quality and trust. How are you evolving that brand story for today’s consumers?"
2. Both - How do you ensure alignment when it comes to short-term performance goals vs. long-term brand building? Kate - specifically from the agency side, how do you ensure that creative excellence lives within a results-driven, omnichannel world?
3. Kate - What does great storytelling look like in a category like fresh meat and poultry, where shopper decisions are often quick and price-sensitive?
4. Jody - How do you craft campaigns that stay true to Perdue’s values while still driving conversion at shelf or online?
5. Both - How are you both navigating the growing influence of retail media networks on creative, messaging and measurement? How is Perdue operating beyond owned channels for co-creation with consumers? (this is space to directly speak to “Winging It” effort.)
6. How has leaning into improv informed greater ways of working between Perdue and Colle McVoy as it relates to where to take risks, show up differently with consumers and have some brand spontaneity?
7. Kate - What have you learned about integrating upper-funnel storytelling with lower-funnel activation across platforms like Instacart, Walmart Connect, etc.?
8. What brought you here? How has this conference been? What are some themes that intrigued you?
9. Both - What trends are you watching closely as you plan for the next 12–18 months in CPG marketing?"

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

In this episode, the CPG Guys are joined by Laurie Lam, Chief Brand Officer at E.L.F. Beauty & Josh Rosenberg, the founder & CEO of Day One Agency.

This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.

Follow Laurie on LinkedIn at: https://www.linkedin.com/in/laurielam/
Follow E.L.F. Beauty on LinkedIn at: https://www.linkedin.com/company/e-l-f-beauty/
Follow Josh on LinkedIn at: https://www.linkedin.com/in/jzrosenberg/
Follow Day One Agency on LinkedIn at: https://www.linkedin.com/company/day-one-agency/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Kheri Holland Tillman, Chief Marketing Officer of Primo Brands & David DeMuth, CEO of Doner Partners Network.

This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.

Follow Kheri on LinkedIn at: https://www.linkedin.com/in/kheri-holland-tillman-1601563/

Follow Primo Brands on LinkedIn at: https://www.linkedin.com/company/primobrands/

Follow David DeMuth on LinkedIn at: https://www.linkedin.com/in/david-demuth-a7110b6/

Follow Doner Partners Network on LinkedIn at: https://www.linkedin.com/company/doner-partners-network/

Kheri & David answer these questions:

1. How do you each define creativity today — especially in a world driven by data, retail media, and performance metrics?
2. From your brand and agency perspectives, how can creativity and commerce actually work in harmony, not in conflict?
3. What does a modern, high-functioning brand–agency relationship look like in 2025?
4. What do you both wish more agencies/brands understood about each other when it comes to delivering real business outcomes?
5. How do you align around both short-term wins and long-term brand equity?
6. Retail media is reshaping the CPG marketing funnel — how is it influencing creative strategy? Are agencies ready for the retail media revolution? And are brands equipped to lead it creatively?
7. What happens when the same campaign has to live on TikTok, an RMN banner, and a store display? How do you protect the idea across platforms?
8. How does Primo balance bold brand-building with the need to drive measurable business results?
9. How do you measure the impact of emotional resonance — and justify investment in brand storytelling in a ROAS-heavy world?
10. What does sustainability mean to you? How are guys practicing it out
11. What’s one emerging trend — in consumer behavior, media, or creative — that excites you most right now?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Michael Lacorazza, CMO of U.S. Bank, the fifth-largest commercial bank in the United States & Mike Barrett, Co-Founder & Chief Strategy Officer at Supergood, a full-service advertising agency that combines human ingenuity and judgment with AIpower and insights.

This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.

Follow Michael Lacorazza on LinkedIn at: https://www.linkedin.com/in/lacorazza/

Follow U.S. Bank on LinkedIn at: https://www.linkedin.com/company/us-bank/

Follow Mike Barrett on LinkedIn at: http://linkedin.com/in/michael-barrett123

Follow Supergood on LinkedIn at: https://www.linkedin.com/company/gosupergood/

Michael & Mike answer these questions:

1. How do you both define a brand today, in a world where consumers expect both meaning and measurable value?
2. How do you balance emotional storytelling with performance pressures in your respective industries?
3. If you could launch a co-branded campaign between Supergood and U.S. Bank — what would it look like? Wait – we have one, and it’s called ‘the power of US’- tell us all about it. Michael first, and then Mike – how did you help US Bank design this?
4. What are the most significant shifts you’re seeing in how consumers make purchase or financial decisions today — and how are you adapting?
5. How does trust play a role in your brand narratives, and how do you actively earn and maintain it? What advice do you have for our large brand audience on this given AI and its role in creativity today?
6. What can CPG learn from financial services about loyalty and long-term customer value which means so much for the financial sector?
7. With increasing pressure to prove ROI, how do you both think about the role of brand marketing in a world dominated by short-term metrics? What are your go-to KPIs that go beyond impressions and clicks — metrics that tell you your brand is actually growing?
8. What’s one emerging trend you’re watching closely — whether in consumer behavior, marketing tech, or creative culture?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any en

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Jamil Ghani, VP & Worldwide Leader of Prime at Amazon.

Follow Jamil on LinkedIn at: https://www.linkedin.com/in/jamilghani/

Follow Amazon on LinkedIn at: https://www.linkedin.com/company/amazon/

Jamil answered these questions:

1. How do you define the core value proposition of Prime beyond loyalty—what makes it truly unique?
2. With Prime Day expanding to four days in 2025, what metrics will you use to measure success this year?
3. Prime Day now spans 26 countries. How do you prioritize market expansion (e.g. Ireland, Colombia)?
4. You’ve described inventory placement and last-mile enhancements as key to faster delivery—what’s been the biggest operational challenge?
5. How do you balance speed of delivery with minimizing out-of-stock experiences during peak events like Prime Day?
6. How is AI reshaping personalization in Prime—especially for recommendation engines and support chatbots like “Rufus”?
7. What are the “six pillars” that Prime uses to foster an innovative mindset (referencing the podcast)?
8. With Prime Day including daily deal drops every five minutes, how do you ensure members aren’t overwhelmed?
9. How do you measure and iterate on Prime member satisfaction during high-intensity periods?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Abby Laursen, Senior Director of Ads Product Marketing at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.

Learn more about Snapchat for Business : https://forbusiness.snapchat.com/cpgguys

Follow Abby on LinkedIn at: https://www.linkedin.com/in/abigail-laursen/

Find the Snapchat Generation Report here: https://newsroom.snap.com/snapchat-generation-report

Read Snap Success Stories here: https://forbusiness.snapchat.com/inspiration

Abby answers these questions:

1. What makes Snap a uniquely powerful platform for CPG marketers compared to other social or retail media environments?"
2. How does Snap bridge the gap between upper-funnel storytelling and lower-funnel conversion?"
3. Snap’s focus has always been on real relationships. How does that translate into real retail outcomes for brands?"
4. What does Gen Z expect from CPG brands today — and how should brands evolve to meet that? What’s the biggest myth brands still believe about Gen Z engagement on social platforms?
5. How is Snap helping brands remain culturally relevant while staying true to their identity?
6. What’s the biggest myth brands still believe about Gen Z engagement on social platforms?
7. How do you see the line between social and retail blurring in the next 12–24 months?"
8. What does the future of 'retail media meets social commerce' look like from your seat? What’s one innovation or trend at Snap that CPG leaders should be paying more attention to?
9. How is Snap helping brands prove ROI, especially when it comes to full-funnel performance? How do you think about attribution in a world where so many platforms are walled gardens?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Ajay Salpekar, the GM of Brand & Creator Commerce at TikTok, the world's leading social destination for short-form video.

Follow Ajay on LinkedIn at: https://www.linkedin.com/in/salpekar/

Follow TikTok on LinkedIn at: https://www.linkedin.com/company/tiktok/

Follow TikTok online at: http://ads.tiktok.com

Ajay answers these questions:

1. What inspired your transition from roles at Unilever and Amazon to leading TikTok’s beauty commerce strategy?
2. You’ve mentioned that a shopping journey that once took 19 days can now take 19 seconds on TikTok because of compelling content. How does that happen - on the Brand side and on the Consumer behaviour end?
3. What strategies have proven most effective for brands to convert viral TikTok moments into sustained sales?
4. How do you define success for beauty brands on TikTok Shop, and what key metrics do you prioritize?
5. Can you share insights into how TikTok Shop is leveling the playing field for emerging/small beauty brands
6. How do you see the role of creators evolving in the context of brand storytelling and product launches? Can you give us some insight into the Creator mindset and how that drives long-term partnerships, particularly with Beauty brands?
7. Can you share an example of a successful creator-brand collaboration on TikTok Shop that led to significant business results?
8. What best practices do you recommend for brands when collaborating with creators to ensure authentic and effective partnerships?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Dan Bonert, SVP of Retail Analytics and Retail Media at NielsenIQ. Dan has a background in media from his days at Amazon and was able to share quite a few insights on today's environment LIVE from the NielsenIQ c360 conference down in Hollywood, FL. Ajay Sharma, VP of ecommerce + omnichannel was our guest co-host for this episode, officially now his 6th appearance on the CPGGUYS.

Find Dan Bonert on Linkedin at: https://www.linkedin.com/in/danbonert/

Find NielsenIQ on Linkedin at: https://www.linkedin.com/company/nielseniq/

Find NielsenIQ online at: https://nielseniq.com/global/en/

Here's what we asked him :

1. What are the key challenges you foresee in the retail media landscape, and how do you intend to address them?
2. How does your experience at Amazon and The Trade Desk inform your approach go forward in retail media?
3. How is NielsenIQ integrating advanced analytics to enhance retail media offerings?
4. What technological innovations are you most excited about in the retail media space?
5. Can you discuss how NielsenIQ’s Full View™ platform contributes to retail media strategies?
6. How do you foster collaboration between retailers and brands within NielsenIQ’s ecosystem?
7. What emerging trends do you believe will shape the future of retail media?
8. What consumer behavior changes have you observed, and how are they impacting retail media?
9. How do you see the role of personalization evolving in retail media strategies?
10. What advice would you give to brands looking to optimize their retail media investments?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Cristina Preston - Director of Digital Marketing at Schnuck Markets, Inc., a supermarket chain based in the St. Louis area. The company was founded in 1939 and currently operates over 100 stores in four states throughout the Midwest.

This episode was recorded at the 2025 Digital Food & Beverage Summit

Follow Cristina on LinkedIn at: https://www.linkedin.com/in/cristina-preston/

Follow Scnucks on LinkedIn at: https://www.linkedin.com/company/schnuck-markets-inc-/

Follow Schnucks online at: https://schnucks.com/suppliers

Cristina answers these questions:

1. What role does personalization play in your digital campaigns, and how do you balance it with data privacy concerns?
2. How do you measure the success of digital initiatives, and which KPIs are most critical for your team?
3. How do you foster a culture of continuous learning and adaptability within your team?
4. How does Schnucks leverage customer feedback to inform digital marketing decisions?
5. What challenges have you faced in creating a seamless omnichannel experience for customers, and how have you addressed them?
6. What emerging trends in digital marketing do you believe will have the most significant impact on the grocery retail industry?
7. What role do partnerships and collaborations play in expanding Schnucks’ digital reach?
8. How do you see the role of digital marketing evolving in the next five years within the grocery sector?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity.

Follow Jeff on LinkedIn at: http://linkedin.com/in/jeffreycohen

Follow Amazon Ads Partners on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/

Follow Amazon Ads Partners online at: https://advertising.amazon.com/partners/network

We cover 5 key themes from the conference:

1. Impact of AI on content
2. Retail Media Networks
3. Influencer Marketing
4. Learning
5. Networking

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in their 500th episode by Tanner Elton, Vice President of US Advertising Sales at Amazon.

Follow Tanner on LinkedIn at: https://www.linkedin.com/in/tannerelton/

Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/

Follow Amazon Ads online at: https://advertising.amazon.com/

Tanner answers these questions:

1. Reflecting on your career journey at Amazon, what experiences have been most pivotal in shaping your leadership style?
2. What role does innovation play in your leadership, and how do you foster a culture that encourages innovative thinking within your teams?
3. What trends are you observing in consumer behavior that are influencing advertising strategies?
4. How do you envision the future of advertising sales evolving over the next few years, particularly with the rise of streaming services and ecommerce integration?
5. How has Amazon’s relationship with major brands evolved?
6. What feedback mechanisms are in place to ensure that advertiser needs and concerns are addressed effectively?
7. What are the biggest challenges facing the advertising industry today, and how is Amazon Ads positioned to address them?
8. From your perspective, what is the reason for advertisers to believe that Amazon is the best place for them to build their brands?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Kevin Host, SVP of Pharmacy at Walmart. He is the current chair of NACDS (National association of chain drug stores) and we've had the pleasure of hearing him speak LIVE from Palm Beach at the NACDS annual this year. As a career pharma veteran he is well known for his partnership with center store and this episode revolves on his leadership and partnership with the store.

Find Kevin Host on Linkedin at: https://www.linkedin.com/in/kevin-host-pharmd-1412453/

Find Walmart on Linkedin at: https://www.linkedin.com/company/walmart

Find Walmart online at: https://www.walmart.com/

Here's what we asked him :

1. Kevin, your career is anchored on pharmacy over the years. Tell us how different it is to lead a pharmacy vs. merchandising a center store? What are drivers you look at?
2. What is the connection between pharmacy and center store? What kinds of cross-collaboration exists among you and other Walmart leaders?
3. Lets talk leadership - what are some principles you are guided by and how do you mentor others on your team?
4. As Walmart leads the industry with omnichannel capabilities as a retailer, how have you shaped this for Rx home delivery?
5. In your current role as NACDS chair what is expected of you and what leadership are you driving for them?
6. How does Walmart pharmacy lead with data and stay ahead of other pharmacies in the competitive environment? What is your vision for the future?
7. How is retail media impacting your team and work?
8. What are latest consumer trends you are following these days ? What role does artificial intelligence play in the pharma journey?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Kathryn Mazza, CMO & President of Red Media at Hy-Vee, the midwest retailer. She leads the growth of the platform. Prior to, she was at Dick’s Sporting Goods. This was a conversation ranging from customer loyalty building, retail media, data measurement and of course 'back to basics' in store today.

Find Kathryn Mazza on Linkedin at : https://www.linkedin.com/in/kathryn-mazza-6523372a/

Find Hy-Vee on Linkedin at : https://www.linkedin.com/company/hy-vee

Find Hy-Vee online at : https://www.hy-vee.com/

Here's what we asked her :

1. What leadership lessons have you learned in your career that guide you today at Red Media? What inspired you to take on the leadership role at Red Media?
2. What are some of the biggest challenges facing retail media today?
3. Can you share insights on how Red Media integrates with Hy-Vee’s e-commerce and in-store experience?
4. How does Red Media help CPG brands maximize their marketing ROI with metrics you share?
5. How does Red Media leverage Hy-Vee’s first-party data to enhance advertising effectiveness? What role does personalization play in Red Media’s ad strategy?
6. How does AI and machine learning impact Red Media’s advertising capabilities?
7. What do you look for in best in class brand and agency partnerships?
8. What is your vision for the future of Red Media over the next five years?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

In this episode, the CPG Guys are joined by Lucas Barros, Head of Walmart Connect and Pamela Castro, Commercial Manager for Walmart Phronesis at Walmart Chile, the largest grocery retailer in Chile, operating under the "Lider" banner.

Follow Lucas on LinkedIn at: https://www.linkedin.com/in/lucas-barros-631955103/

Follow Pamela on LinkedIn at: https://www.linkedin.com/in/pamela-castro-8447bb13/

Follow Walmart Chile on LinkedIn at: https://www.linkedin.com/company/walmartchile/

Follow Walmart Chile online at: https://www.walmartchile.cl/

Lucas & Pamela answers these questions:

1. Let’s start with some background on Walmart in Chile. Lucas, would you please share with us an overview of your retail operations.
2. What is the state of omnichannel in Chile relative to the rest of Latin America and to North America? Any statistics on eCommerce penetration and mobile engagement would be great to hear.
3. How long ago did Walmart Chile decide to formally enter the retail media space and would you walk us through the different ways that your suppliers can activate through your platform?
4. Lucas, how is your team helping brands to activate through Walmart Connect? Do you offer them managed services, a self-serve platform or some combination of both?
5. Pam, retail media success is highly dependent on the ability to personalize customer experiences. In comparison to its US counterpart, Walmart Chile has a very high transaction attribution rate to its customers. What is the story behind this?
6. Pam, how do you make this customer data available to your suppliers to analyze behavior and help collaborate with the merchants at Walmart Chile?
7. So how are brands effectively using Phronesis to inform their retail media strategy at Walmart Chile? Any case study you care to use as an example?
8. Where are you focused on innovating the Walmart Connect and Walmart Phronesis offerings over the next few years?

CPG Guys Website: http://cpgguys.com

FMCG Guys Website: http://fmcgguys,com

ThinkBlue Website: https://www.linkedin.com/company/thinkbluesolutions/

Rhea Raj Website: http://rhearaj.com

Katseye Website: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program doe

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world’s largest club format omnichannel retailer.

Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/

Follow Costco on LinkedIn at: https://www.linkedin.com/company/costco-wholesale/

Follow Costco online at: https://www.costco.com/f/-/company-information

Mark answers these questions:

1. Mark, you have a rich professional background working at Sam’s Club, Ahold Delhaize USA and Citrus Ad recently rebranded as Epsilon. What was it about the opportunity at Costco around retail media that made you make this move and what were your objectives coming into the role?
2. Why is retail media an important mechanism for brands to engage with shoppers and what makes it so appealing compared to the last century driven by linear TV and print media? What is the promise of retail media in your opinion?
3. What do you see as the key attributes of Costco’s retail media offering that should drive brands to leverage it in engaging your members?
4. What are the core onsite ad unit offers that brands can leverage and which ones drive the most application from your suppliers?
5. How about offsite and instore ad units? How is Costco affording quality offerings to brands in these areas?
6. Why is transparent measurement of retail media performance marketing an essential component of brands moving their budgets into closed-loop measurement ecosystems and how is Costco ensuring that their platform succeeds in providing brands with the necessary omnichannel measurements?
7. How does Costco make these solutions available to brands? Is it managed service, self-serve, ad tech partnerships with agencies?
8. What are some of the industry trends that you are focused against for platform improvement and supplier adoption of Costco’s RMN?

CPG Guys Website: http://cpgguys.com

FMCG Guys Website: http://fmcgguys,com

ThinkBlue Website: https://www.linkedin.com/company/thinkbluesolutions/

Rhea Raj Website: http://rhearaj.com

Katseye Website: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

In this episode, the CPG Guys are joined by Jeff Clark, VP of Product & Commercialization at Walmart Connect, the retail media division of Walmart.

Follow Jeff on LinkedIn at: https://www.linkedin.com/in/jeffclark/

Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/

Follow Walmart Connect online at: https://www.walmartconnect.com/

Jeff answers these questions:

1. Walmart Connect has grown from an incubator project to a full funnel media publishing business. What were the pivotal moments from a product innovation perspective that propelled this transformation?
2. How does Walmart Connect differentiate itself from other retail media networks, particularly in leveraging Walmart’s unique assets?
3. How do you approach the commercialization of new ad products while ensuring they align with Walmart’s customer-centric values?
4. How does Walmart Connect utilize first-party data to provide measurable ROI for advertisers?
5. With the rise of omnichannel shopping, how does Walmart Connect ensure consistent messaging across online and in-store touchpoints?
6. What innovations are being explored to enhance CX in retail media?
7. Can you discuss the integration between Walmart Connect and Scintilla in delivering actionable insights to brands?
8. Experience
9. What advancements have been made in closed-loop measurement, and how do they benefit advertisers?
10. How is identity resolution handled within Walmart’s advertising ecosystem to ensure effective targeting?
11. What are the biggest challenges you foresee for retail media, and how is Walmart Connect preparing to address them?

CPG Guys Website: http://cpgguys.com

FMCG Guys Website: http://fmcgguys,com

ThinkBlue Website: https://www.linkedin.com/company/thinkbluesolutions/

Rhea Raj Website: http://rhearaj.com

Katseye Website: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

In this episode, the CPG Guys are joined by Joe Davis, Managing Director of Tree Line Strategy Group which helps companies with strategic planning, customer development, digital commerce & sales strategy.

Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-davis-co/

Follow Tree Line Strategy Group on LinkedIn at: https://www.linkedin.com/company/tree-line-strategy-group/

Follow Tree Line Strategy Group online at: https://www.treelinestrategygroup.com/

Joe answers these questions:

1. Retail Media continues to grow in importance for both retailers seeking to develop profitable revenue streams and for brand advertisers seeking meaningful full funnel alternatives to linear television & print media. What’s your take on the level of challenge that is presented to CPG brands trying to navigate all of the retail media networks available to them?
2. Should brands be focused on the big marketplaces like Amazon, Walmart, Instacart etc. or do they need to develop negotiation strategies for all the places their products appear for sales and why?
3. Brand advertisers find themselves in different types of situations in which they must negotiate retail media investments. What are these situations and what types of response do they necessitate?
4. What are the essential questions brands need to ask the retailer before agreeing to anything?
5. How should brand advertisers build their teams for effective negotiation?
6. How do brands decide what they should be negotiating for in these discussions?:
7. What are the red flags of RMN negotiation and how can brand advertisers prepare for the rabbit holes that the retailer may be forcing you to go down?
8. Beyond what you’ve shared, what should brand advertisers be looking to address in helping them deliver success in their retail media activation strategy?

CPG Guys Website: http://cpgguys.com

FMCG Guys Website: http://fmcgguys,com

ThinkBlue Website: https://www.linkedin.com/company/thinkbluesolutions/

Rhea Raj Website: http://rhearaj.com

Katseye Website: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Jack Shannon, Co-Founder & CEO of Recess, which helps brands drive velocity at retail with turnkey sampling partnerships that reach shoppers who frequent Target, Walmart, Kroger, and 6,000+ top retailers, and Mike Feldman, strategic advisor & former SVP Head of retail Media at VaynerMedia.

Follow Jack on LinkedIn at: https://www.linkedin.com/in/shannonjack/

Follow Mike on LinkedIn at: https://www.linkedin.com/in/mike-feldman-9962b230/

Follow Recess on LinkedIn at: https://www.linkedin.com/company/recess-inc-/

Follow Recess online at: https://www.recess.is/

Jack & Mike answer these questions:

1. Mike, tell us a bit about your background and would love to hear from you about what macro trends you are seeing in the industry and how it relates to what you all are building with Recess.
2. Tell us what led you to launch Recess, and how did the pandemic shape your model?
3. How does Recess leverage data and analytics to match brands with events and venues effectively? And how do RMNs like Dollar General tie in?
4. What does Recess actually do differently — and how does content and amplification factor into it?
5. Can you talk about the value Recess delivers across the funnel?
6. What trends are you seeing, and where does Recess go next?
7. How does Recess plug into those relationships, especially when it comes to JBPs? How can brands unlock upper-funnel budget while still getting lower-funnel accountability?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Daniël van Gool, VP of Fulfillment Strategies & Solutions at Ahold Delhaize USA.

Find Daniel on LinkedIn at: https://www.linkedin.com/in/dvangool/
Find AD USA on LinkedIn at: https://www.linkedin.com/company/ahold-delhaize-usa/
Find AD USA online at: https://www.adusa.com/

Daniël answers these questions:

1. You are an OG of ecommerce, going back as far as early 2000’s. What changes have you seen over the years?
2. The latest conversation and buzz in the industry is that ecommerce and omnichannel is taking a backseat given the volume challenges and that instore back to basics is everything. Is this what you see?
3. Another common myth is that ecommerce of any sort including click & collect is a profit negative proposition. If so, why is it such a focus and also growing nation wide?
4. Data – I have to imagine you are in the midst of all kinds of analysis and algorithms all the time. Can you give us an overview of the types of data that matter and how does POS sales data inform your decision making, especially customer loyalty?
5. Home delivery – dead or alive? Why?
6. Can you take us behind the scenes of what it takes to build a retail fulfillment network? What’s involved ? Are there DC’s, the challenges and what you face everyday to keep it running?
7. What metrics matter the most in your role? How do you optimize these metrics to deliver for your customer?
8. How do you work with the merchandising and space planning teams in your role? Do you share data with each other? Does one decision from you or them impact what either of you have to deliver for your customer?
9. You have 5 banners that operate fairly independently – both promotional and assortment. How do you manage this complexity?
10. Finally, what trends are you following in the industry? What concerns you the most?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS are joined in this episode by Delta 181 plane crash survivor from 1985 and now founder/CEO of the nutritional wellness brand Lucky Energy. This is the story of resilience, tenacity, courage and curiosity. Laver's daughter, Kate, had cerebral palsy and couldn't eat solid foods. He created a plant-based protein shake, which led to the founding of Kate Farms and then inspired by being a survivor - Lucky Energy.

Find Richard Laver on Linkedin at : https://www.linkedin.com/in/richard-laver-38268616/

Find Lucky Energy on Linkedin at : https://www.linkedin.com/company/lucky-beverage-co/

Find Lucky Energy online at : https://luckybevco.com/

Here's what we asked him :

1. Let’s get to know you. Take us through your life story summary and why Lucky energy was founded. What leadership principles have you anchored your career on?
2. Take us through the portfolio of the company and your innovation approach. What’s new for 2025?.
3. How are you looking at Omnichannel holistically and coaching your teams on building for an always-on 360 consumer?
4. You are up against stiff larger competitors with deep media pockets - how do you match up here and become the challenger that is fast-growing?
5. Startups - fun and not so much. What challenges have you encountered, and how have you mitigated them?
6. Who is your target consumer, and how do you follow them and provide for them? Why is your brand attractive for them vs others in the crowded category?
7. What is advice you would share for others looking to start the next CPG brand?
8. What trends are you following these days?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Accounts and Jennie Bell Managing Director & SVP US Global Clients at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

Find Nicole on LinkedIn at: http://linkedin.com/in/nicolecollida
Find Jennie on LinkedIn at: http://linkedin.com/in/jennie-bell-a27568b
Find NielsenIQ Media online at: http://nielseniq.com

Nicole & Jennie answers these questions:

1. Let me ask the obvious - what does a day in the life of each of you look like?
2. What does the word work life balance mean to you?
3. How do you both bring a sense of balance in your lives and get some ‘me time’
4. What are day to day challenges you’ll deal with in just getting it all done?
5. How do you deal with away from home business travel?
6. What does vacation travel mean to you? Do you get away? What’s your next getaway?
7. Let’s talk the world of business leaders you two are. How do you practice wellness and balance and what you learn in your own lives - in your day job?
8. What advice would you give other CPG parents listening to this episode ?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Alison O'Keefe, Partnership Director at WHSmith North America Media Network, Powered by SMG. WHS Media is the first-ever in-store travel Retail Media Network, connecting brands to consumers across travel hubs in North America.

Find Alison on LinkedIn at: https://www.linkedin.com/in/alison-o-keefe-42b1a830/
Find WHSmith Media on LinkedIn at: https://www.linkedin.com/company/whsmith-north-america-media-network/
Find WHSmith Media online at: https://smg.team/en-us/retailers/whs-media/

Alison answers these questions:

1. What are some of the biggest challenges brands face when trying to engage consumers in travel hubs?
2. How do you see the role of physical retail media evolving in an increasingly digital advertising landscape?
3. Why did WHSmith choose to partner with SMG in launching a media platform?
4. How does WHSmith differentiate its media network from other retail media networks in the travel space?
5. What are the core solutions that you offer brands to engage consumers in your physical retail locations?
6. What types of brands or advertisers see the most success when partnering with WHSmith’s media network? Is it all about endemic advertising?
7. Can you share any recent success stories of brands leveraging WHSmith’s retail media network effectively?
8. What advice would you give to companies looking to create meaningful partnerships within the WHSmith ecosystem?
9. How does WHSmith’s media network measure and report on ad effectiveness for partners?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS are joined in this episode by Vice President of grocery merchandising at Wakefern Food Corp. Jeff is a remarkable example of a pharmacist expert and leader now transformed into an everyday grocery merchant. We were so impressed by his leadership, he is the winner of the DSN (Drug store news) + CPGGGUYS retail merchandiser of the year for 2024!

Find Jeff Mondelli on Linkedin at : https://www.linkedin.com/in/jeffrey-mondelli-95a72148/

Find Wakefern Food Corp on Linkedin at : https://www.linkedin.com/company/wakefern-food-corp-/

Find Wakfern Food Corp online at : https://www2.wakefern.com/

Here's what we asked him :

1. You are a rare breed of merchants that have successfully transitioned from pharma to CPG - what did it take and how did you accomplish this?

2. How have consumer behaviors and preferences shifted in the post-pandemicworld, and what does this mean for CPG brands?

3. CPG companies are facing a lot of disruption with e-commerce and changing consumer behaviors. What are the biggest shifts you're seeing in the industry today?

4. How do you see the relationship between traditional retail and CPG evolving over the next 5 years?

5. What advice do you have for CPG companies that are struggling to adapt to the consumer digital-first world?

6. How do you think CPG companies can best leverage data and analytics to improve their operations, marketing, and customer engagement?

7. What does a best in class partnership with Wakefern look like for a CPG brand?

8. What’s the best piece of advice you’ve received during your career, and how did it shape your path?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/
Subscribe to Mass Market Retailers here: https://massmarketretailers.com/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS are joined in this episode by Shaan Modi, from New Jersey. Shaan is still in high school but was spotted by us at CAGNY (the annual consumer analysts gathering with senior CPG brand leaders) down in Florida in February. We observed him attend several sessions, and we quite surprised to see someone from Gen Z in this conference. We asked him what he thought, and his answers both intrigued and challenged our own biases of how he saw the notion of a 'brand'. We decided to bring him on the pod, he agreed, here is the episode. Enjoy the listen to what Gen Z thinks of the many brands we have spent decades building.

Here's what we asked Shaan :

Personal Experience & Perspective : What inspired you, as an 18-year-old, to attend CAGNY 2025, and how did you prepare to get the most out of it? Were there any moments during the conference that shifted your opinion about a brand or product?

Health & Wellness Trends :Do you think the current “better-for-you” trends reflect authentic health concerns among Gen Z—or are they still mostly marketing tactics?

Marketing Strategy : Which brand do you think best understands Gen Z in terms of digital-first marketing, and what made it stand out? How important is authenticity in influencer marketing to you and your peers? What makes something feel “forced” versus genuine?

Innovation & Missed Opportunities : You pointed out how companies missed TikTok trends—why do you think they’re slow to adapt, even when the data is right there? Do you think there’s a risk in brands trying too hard to be trendy or viral? What’s the right balance?If you could advise General Mills on a single product innovation to better appeal to Gen Z, what would it be?

Product Development & Personalization : How important is personalization in food products for Gen Z? Would you actually use something like a custom snack box?

Cultural & Social Relevance : What’s one cultural or social movement you feel CPG brands are completely missing out on when it comes to Gen Z? Which viral food trend do you think has the most untapped brand potential right now?

Vision for the Future : If you were to attend CAGNY 2030, what changes or evolutions would you hope to see in how brands engage with your generation?Personal Experience & Perspective? Were there any moments during the conference that shifted your opinion about a brand or product?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
Subscribe to Chain Drug Review here: https://chaindrugreview.com/
Subscribe to Mass Market Retailers here: https://massmarketretailers.com/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their o

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Brandon Nutter, co Founder and CTO of Ampd, which connects Google Ads directly to the world’s largest marketplaces like Amazon and turn incremental revenue all the way up, and Steve Pet, Antitrust Associate at Gibson, Dunn & Crutcher LLP.

Find Brandon Nutter on LinkedIn at: https://www.linkedin.com/in/brandonnutter/
Find Steve Pet on LinkedIn at: https://www.linkedin.com/in/steve-pet-22b12040/
Find Ampd online at: https://www.ampd.io/

Brandon & Steve answer these questions:

1. What is the RPA policy and why does it hold brands back in your observation? Is it a ‘where to buy’ challenge?
2. We’d love to learn how RPA came about and how often do you encounter it in the law practice? Is it a big deal or not? Have you seen it enforced?
3. We have a new administration and it’s clear they are moving aggressively on removing business barriers. What are you guys anticipating?
4. In your observation, what do CPG brands do today to stay compliant? Does this compliance then destroy ‘where to buy’ as an intent to help the consumer know promotional offers?
5. Let’s stay on the theme of where to buy. What is it then ideal for and what is it not ideal for? Can I have both of you respond to that – Steve you first?
6. Any case studies recently that you can share from personal experiences?
7. Since this is a misunderstood topic, how is Ampd’s platform help in this space? Why should a brand invest with you to overcome this challenge? What is then the advantage of sending closed loop traffic directly to retailers? Is first party data then lost as only retail will have it?
8. How can a brand be RPA compliant? What is your outlook and closing advice on this topic?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com

Subscribe to Chain Drug Review here: https://chaindrugreview.com/
Subscribe to Mass Market Retailers here: https://massmarketretailers.com/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets.

In this episode, Nik discusses his recent communication equity research newsletter called “Attention CPG Management/Boards: It’s Time to Cut EPS Significantly”

Nik argues that cutting numbers significantly would not only provide a floor on valuations, but also provide ample flex for investments that are critically needed, especially in marketing, innovation, supply chain and AI talent/capabilities.

Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/

Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/

Follow RBC Capital online at: https://www.rbccm.com/en/

To read Nick’s letter go here: https://www.linkedin.com/posts/cpgpodcast_growth-activity-7320215173019942913-wRRY?utm_source=share&utm_medium=member_ios&rcm=ACoAAAAB-1kB_qphpg7T2qlI24Zz4i_8wB0zMTI

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com

Subscribe to Chain Drug Review here: https://chaindrugreview.com/
Subscribe to Mass Market Retailers here: https://massmarketretailers.com/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

In this episode, Sri interviews Jordan Berke, founder & CEO of TOMORROW, a leading digital retail advisory firm, enabling global retailers to accelerate growth through digitization.

Sri and Jordan tour an Amazon Fresh store as they unpack Amazon's omnichannel grocery strategy live from the original Amazon Fresh store in Los Angeles.

While much of Amazon's physical store rollout has been hit or miss, the Amazon Ads presence in stores shows the potential to combine in store screens, programmatic, and physical promo space to create immersive brand experiences.

Find Jordan on LinkedIn at: https://www.linkedin.com/in/jordan-berke-tomorrow/
Find TOMORROW on LinkedIn at: https://www.linkedin.com/company/tomorrow-retail-consulting/
Find TOMORROW online at: https://tomorrowretail.com/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com

Subscribe to Chain Drug Review here: https://chaindrugreview.com/
Subscribe to Mass Market Retailers here: https://massmarketretailers.com/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

In this episode, the CPG Guys are joined by Greg Pulsifer, SVP of eCommerce at Sam’s Club, the club format division of Walmart.

Find Greg on LinkedIn at: https://www.linkedin.com/in/gregpulsifer/
Find Sam’s Club on LinkedIn at: https://www.linkedin.com/company/sam's-club/
Find Sam’s Club online at: https://corporate.walmart.com/about/samsclub/sams-club-suppliers?

Greg answers these questions:

1. Tell us about you the person? Take us through your career growth journey in digital and ecommerce and how you got here?
2. Take us through Sam’s ecommerce strategy and what is the 2025 focus?
3. NRF digital council - what does this mean and how are you and Sam’s club contributing through it in our industry?
4. How has ecommerce fundamentally changed over COVID and in a post COVID environment? How are you and Sam’s dealing with this?
5. Tell us about your team and how you motivate them everyday? What is your approach to people leadership?
6. Retail media has fundamentally changed shopping. How are you partnering with MAP and leveraging this for your customers experiences?
7. What trends are you following these days? AI, tech, other or digital trends? Why are these important?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode straight from Sydney, Australia by Imteaz Ahamed, founder and CEO of an artificial intelligence platform called Applied Intelligence. This episode is contextual for the CPG industry and covers many topics related to what YOU as a listener - either from a brand or retailer are faced with today.

Find Imteaz Ahamed on Linkedin at : https://www.linkedin.com/in/imteaza/

Find Applied Intelligence on Linkedin at : https://www.linkedin.com/company/applied-intelligence-newsletter/

Find Applied Intelligence online at : https://appliedintelligence.beehiiv.com/

Here's what we discussed :

1. Is the CPG industry ready for AI at scale?
2. Do we understand the difference between ML & AI?
3. What is applied AI?
4. Where is AI the most effective in commercial forums, teams and growth?
5. Are CMO's doing what's needed to leverage AI?
6. Why ChatGPT is merely a beginning...
7. How can you learn, adapt and adopt.
8. Applied AI in CPG.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined by Michael La Kier, Vice President Brand Development at the Independent Grocers Alliance (IGA) the largest affiliation of independent grocers in the U.S. andaround the world, boasting 2,500 U.S. stores and 7,500+ globally. This episode was recorded at the 2025 Commerce Media Brand Summit produced by WB Research.

Find Michael on LinkedIn at: https://www.linkedin.com/in/michaellakier/
Find IGA on LinkedIn at: https://www.linkedin.com/company/iga-inc./
Find IGA online at: https://www.iga.com/

Michael answers these questions:

1. What is the history of retail media at IGA and how can brands activate on it?
2. How can independents help brands regain their volume through customer acquisition?
3. How does IGA help its members with assortment planning?
4. Why should all marketing efforts drive actions?
5. How has IGA partnered with Instacart?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
WB Research: https://www.wbresearch.com/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

In this episode, the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world.

Find Cristian on LinkedIn at: https://www.linkedin.com/in/carcangeli/
Find illycaffè on LinkedIn at: https://www.linkedin.com/company/illycaffe/
Find Illycaffè online at: https://www.illy.com/en-us

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

Cristian answers these questions:

1. Can you share pivotal experiences in your journey from working with fashion brands like Gucci and Diesel to your current role at illycaffè?
2. How does illycaffè ensure a seamless omnichannel experience for its customers?
3. How has illycaffè’s digital business evolved under your leadership? What have been your key objectives in this area?
4. How does illycaffè differentiate its digital customer experience from competitors in the market? What have been successful components of this strategy?
5. Can you discuss any recent digital innovations at illycaffè that have significantly impacted customer experience?
6. How are you leveraging customer data to inform your digital strategies? You have a large presence on Amazon & you have a thriving DTC business. How are you utilizing the generated transaction data?
7. In what ways does illycaffè collect and implement customer feedback to improve its digital platforms?
8. What emerging digital trends do you believe will shape the future of customer experience in the CPG industry?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and some retail media networks have missed the opportunity completely.

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

Find Cyndi Loza on Linkedin: https://www.linkedin.com/in/cyndiloza/

Find Path to Purchase Institute on Linkedin: https://www.linkedin.com/company/the-path-to-purchase-institute/

Find Path to Purchase Institute online : https://p2pi.com/

Find the P2PI Retail Media Networks Ratings & Insights Report here: https://p2pi.com/2025-p2p-trend-report-transunion

Here's what we discussed :

1.) Which retail media networks outperform and are seen as best in class?

2.) Which RMN's have the best measurement frameworks?

3.) Who is the easiest to work with?

4.) Which RMN is integrated with merchants?

and so much more....

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by the founder of Doughlicious - the London dough company. Indulgent, yet healthy cookies - yes, that's whipping up treats in her kitchen to becoming London’s cookie queen, Kathryn Bricken turned her American baking magic into a sweet success story. Her legendary homemade cookies, crafted with clean, premium ingredients and free from artificial nasties, sparked such a frenzy among friends—who begged for her secret dough to bake at home—that she knew she had to share her creation with the world.

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

Find Kathryn Bricken on Linkedin at: https://www.linkedin.com/in/kathryn-bricken-78620625/

Find Doughlicious on Linkedin at: https://www.linkedin.com/company/doughlicious-dough/

Find Doughlicious online at: https://doughlicious.co.uk/

Here's what we asked her :

1. Tell us about you the person? How did the idea for doughalicious come by? How did you convert the idea to a product?
2. How is doughalicious scaling? Why is it better than other brands? Where can it be found
3. Take us through the portfolio of doughalicious. What’s next?
4. In categories where there are brands with deep marketing pockets and distribution how do you captivate the consumer
5. Tell us about your team and how you motivate them everyday? What is your approach to people leadership?
6. Who has been your mentor and advisor and what is the importance of this? What advise would you give other startups in this place?
7. Challenges as a startup
8. What trends are you following these days? AI, tech, other or food trends? Why are these important?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors.

This episode is collectively sponsored by Epsilon, Dunnhumby, Osmos,

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

Find Sri Rajagopalan on Linkedin at : https://www.linkedin.com/in/sri-rajagopalan-09a0062/

Find Peter VS Bond on Linkedin at : https://www.linkedin.com/in/pvsbond/

Find CPGGUYS on Linkedin at : https://www.linkedin.com/company/56451211

Find CPGGUYS online at : https://www.cpgguys.com/

Here's what we discussed :

1. Different tracks for learning

2. Key mainstage presentations

3. Detailed analysis of the omnichannel track and breakouts

4. Networking opportunities

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS are joined in this episode by NA GM for Mars Pet Nutrition - Alanna McDonald. With brands such as L'Oreal & Procter & Gamble in her background, we knew this would be a solid foundational discussion on ways to think through today's category shaping trends and opportunities. This episode was shot LIVE at New York City at their office.

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

Find Alanna on Linkedin at : https://www.linkedin.com/in/alanna-mcdonald-bb5b741/

Find Mars on Linkedin at : https://www.linkedin.com/company/mars/

Find Mars Petcare online at : https://www.mars.com/our-brands/petcare

Here's what we asked her :

1. What were some pivotal moments in your career that helped you reach this leadership position?
2. How do you foster innovation through research within a legacy portfolio of brands like at Mars Petcare?
3. How do you think about brand trust and transparency in an age where consumers demand more information about what they feed their pets?
4. What do you see as the biggest trends shaping the omnichannel pet care industry in the next five years?
5. How are data analytics being leveraged in pet nutrition and pet healthcare?
6. With the rise of direct-to-consumer and e-commerce pet brands, how is Mars staying competitive? What role does subscription in home delivery play in this?
7. How do you ensure Mars Petcare remains relevant to both long-time customers and new pet owners?
8. What do you see as the biggest trends shaping the omnichannel pet care industry in the next five years?
9. What’s one recent product innovation or business initiative you’re particularly proud of?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS are joined in this episode by Sargento Foods General Manager, Erin Price. She is a General manager with significant experience in strategic planning, marketing, communications and brand management at leading CPG firms like General Mills, Johnson & Johnson & spectrum brands.

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

Follow Erin Price on Linkedin at : https://www.linkedin.com/in/erin-price-5199008/

Follow Sargento Foods on Linkedin at :https://www.linkedin.com/company/sargento/

Follow Sargento foods online at : https://www.sargento.com/

Erin answers the following questions :

1. Can you share insights into your journey from Marketing Manager to General Manager of Consumer Products at Sargento Foods?
2. How has your leadership style evolved throughout your various roles at Sargento?
3. What are the key strategic initiatives you’re focusing on in your current role?
4. How do you envision the Sargento brand evolving under your leadership?
5. Can you discuss any recent product innovations that have been particularly impactful?
6. How does Sargento leverage consumer insights to drive product development?
7. How does Sargento differentiate its products in a competitive market?
8. What emerging market trends do you believe will influence the cheese industry in the coming years?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Tracey Massey, Chief Operating Officer at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

Follow Tracey Massie on Linkedin at: https://www.linkedin.com/in/tracey-massey-5328951/
Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/
Follow NielsenIQ online at: https://nielseniq.com/global/en/

Download the Gen Z report here: https://nielseniq.com/global/en/insights/analysis/2025/connecting-with-gen-z/

Download the Consumer Life Trend Report here: https://nielseniq.com/global/en/products/consumer-life/

Tracey answers these questions:

1. Take us through your career journey from the early days at Mars to your role here at NielsenIQ.
2. What leadership principles are you anchored on / served you well and what would you advocate others learn?
3. There is no one better to weigh in on what is motivating consumers globally. What trends are you seeing from consumers that are impacting how they shop?
4. Does this look any different for GenZ? They are such an important cohort that we’re hearing lots of discussion about from brands and retailers alike.
5. It’s not just consumers that are wrestling with a lot of change, given your work with the largest retailers and CPG manufacturers around the world, what are the shifts impacting their brands?
6. We’ve talked about how NIQ is the world’s largest consumer intelligence provider. Why is what you do so important to the industry?
7. What is the role of mentors in your careers and do you believe in reverse mentorship?
8. For someone early in their career aspiring to follow your footsteps and be at the world's greatest insights and data organization - what’s your advice?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Simone Lumsden, SVP of Triangle Loyalty & Retail Media at Canadian Tire Corporation, Limited (“CTC”), one of Canada’s most admired and trusted companies that includes a retail segment, a financial services division and CT REIT. Their retail business is led by Canadian Tire, which provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening categories. Party City, PartSource and Gas+ are key parts of the Canadian Tire networkalong with Mark's, a leading source for casual and industrial wear, Pro Hockey Life, a hockey speciality store and SportChek, Hockey Experts, Sports Experts, and Atmosphere, which offer the best active wear brands.

Follow Simone Lumsden on Linkedin at: https://www.linkedin.com/in/simone-lumsden9901/
Flow Canadian Tire on LinkedIn at: https://www.linkedin.com/company/canadian-tire/
Follow Canadian Tire online at: https://corp.canadiantire.ca/English/home/default.aspx

Simone answers these questions:

1. What about this chosen field most excited you are were there some pivotal experiences that prepared you for your current role at CTC?
2. Both Retail Media & loyalty are highly developed in the United States. What is the state of data driven closed loop marketing in Canada and what are the primary objectives of Triangle's offerings?
3. Would you help dimensionalize your solutions in terms of audience size, geographic coverage & omnichannel reach etc?
4. Let’s double click down into the retail media solution. What are your core onsite solutions that help brands reach your shoppers and what do you want to highlight about these offerings?
5. Looking further up the funnel, what kinds of offsite & instore solutions do you offer brands and what ad tech stack partnerships have you established to enable these solutions?
6. Measurement is a key component for helping brands move from the old world of linear TV and print media to performance marketing.What types of measurement tools do you make available to brands investing in Triangle Retail Media?
7. Tell us about Triangle Loyalty. What is available to CPG brands and how does it connect to your retail media solutions?
8. What most intrigues you about the near term in retail media and loyalty? Are there some specific trends that you are following or investing against?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance o

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Emma Helsloot and Ana Laura Zain - cofounders of the Women in Retail Media Collective. Their mission :Connect, grow, and lead via a community designed to empower women to shape the future of retail media.

Find Emma Helsloot on Linkedin here: https://www.linkedin.com/in/emma-helsloot-78767a64/

Find Ana Laura Zain on Linkedin here: https://www.linkedin.com/in/analaurazain/

Find WRMC on Linkedin here: https://www.linkedin.com/company/women-in-retail-media-collective/

Find WRMC online here: https://wrmcollective.com/

Click here to join: https://wrmcollective.com/#join-us

Here's what we asked them :

1. Let’s start with the proverbial meet-cute story. How did you two come to know each other and what is your involvement in retail media?
2. As we look across the leadership in retail media, we notice pockets of female leaders, but generally, it is fairly isolated. What are you seeing?
3. We’re all about data here at the CPG Guys. What are some cool industry data points about women in commerce that you want to highlight to our audience?
4. So how did you decide to create a community for women in retail media and what were the goals you established?
5. What are the primary resources/benefits that the WRMC offers to its members? We understand you have established a blog on your site.
6. How do men fit into the equation when it comes to the WRMC? Is this community designed to be inclusive?
7. How are you making yourself known to the industry and what channels are you leveraging to connect with potential members?
8. What do you hope to achieve in this first year of launching the WRMC?
9. How does our audience best get involved in WRMC?

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

In this episode, the CPG Guys are joined by Chelsey Alexander,
Vice President, Emerging Digital Platforms at Bayer Consumer Health. The episode was recorded in Atlanta GA at the Commerce Brand Media Summit in March 2025.

Follow Chelsey Alexander on LinkedIn at: https://www.linkedin.com/in/chelsey-alexander-a3269757/

Follow Bayer on LinkedIn at: https://www.linkedin.com/company/bayer/

Follow Bayer online at: https://www.bayer.com/en/personal-health/better-health-for-all

Chelsey answers these questions:

1. Tell us about you the person. Take us through your career growth from starting in the drug channel at P&G to a brand GM and leading emerging channels leadership today?
2. How has your brick and mortar and marketing experiences served you well to be in the role you are in today developing a brand and retail channels?
3. Social commerce and marketplaces have made great in roads last couple years. Given this is a large part of your role, can you talk about some of the things you’ve learned or important things for brands to keep in mind?
4. When it comes to the digital shelf,how are you managing content and the rise of AI and personalization?
5. In which parts of the customer journey do you believe brands need to be best in class to rise above the competition?
6. Tell us about your team and how you motivate them everyday? What is your approach to people leadership?
7. Who has been your mentor and advisor and what is the importance of this? What advise would you give other startups in this place?
8. What trends are you following these days? AI, tech, other trends? Why are these important?

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS Sri Rajagopalan & Peter VS Bond muse the month that passed by. February means CAGNY - the annual Wall St analyst conference (Consumer Analyst Group of NY). Here, we got to meet several of the financial analysts and were able to discuss and learn what 2025 holds for us in the CPG industry.

Find Sri Rajagopalan on Linkedin here : https://www.linkedin.com/in/sri-rajagopalan-09a0062/

Find Peter VS Bond on Linkedin here : https://www.linkedin.com/in/pvsbond/

Find the CPGGUYS on Linkedin here : https://www.linkedin.com/company/56451211/

Find the CPGGUYS online here : https://www.cpgguys.com/

Topics we cover in this episode :

1. Volume declines in the industry

2. Headcount reductions - should we expect it

3. Private label in Retail Media

4. Org design post ECom CoE structures

5. M&A… is the tide coming?

6. Walmart Connect introduces Display Advertising API

7. Leadership Talent at CPGs & retailers

8. Changes at Kroger & Albertsons

9. Global food production & tariffs

10. Our upcoming conference whereabouts

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

In this episode, the CPG guys speak with Carrie Sander, Chief Customer Officer at Kellanova, formerly the snacks division of The Kellogg Company.

Find Carrie on LinkedIn at: http://linkedin.com/in/carrie-sander-b634b04

Find Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/

Find Kellanova online at: https://www.kellanova.com/us/en/home.html

Carrie answers these questions:

1. You’ve spent almost the entirety of your professional career with the same company. What were some of the specific experiences that you felt prepared you for your current remit as Chief Customer Officer?
2. Would you share with our audience what you love most about the CCO role and what you find to be some of the major challenges in today’s omnichannel world, post-pandemic?
3. Let’s talk “customer-first.” What are the core objectives in a customer-first approach. How do you keep your customers at the center of all your key decisions?
4. Joint Business Planning is a key component of how CPG Brands go to market with important retail customers. What are the elements of a successful JBP process that you would like to call out and how are we as an industry doing at incorporating elements of loyalty & retail media into the process?
5. Virtually all of your strategic retail customers have launched retail media platforms in the last few years. With the exception of Amazon and Walmart, these are still largely managed at the trade level. What still needs to be true before any of the “other” RMNs can make it into the strategic investment plan for national brands? Is it scale, is it full funnel capabilities, is it measurement? What?
6. How does Kellanova lead with insights & innovation and tell stories that influence growth?
7. What are the relevant industry trends that you are focused on building skills against for you and your team?
8. What are your thoughts on the industry looking out 1-3 years?

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does no

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS were joined live at CES during the annual show in Las Vegas by Sam's club Chief experience officer & EVP - Diana Marshall. This is a leadership class for vendors on how to be successful at Sam's club and her own leadership of people, data and MAP. This is the first episode of Women's month. In March, we will feature the amazing female leaders who have shaped the CPG industry and Omnichannel retail.

NOTE : at the time of this recording, Diana's title was Chief Growth Officer, and since then her role has evolved to be the first ever Chief Experience Officer for Sam's Club.

Find Diana Marshall on Linkedin at : https://www.linkedin.com/in/diana-marshall-a089623/

Find Sam's Club on Linkedin at : https://www.linkedin.com/company/sam's-club/

Find Sam's Club online at : https://www.samsclub.com/

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys interview RBC Capital Markets' Managing Director Nik Modi at the 2025 Consumer Analyst Group of New York conference in Orlando FL.

Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/

Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/

Follow RBC Capital online at: https://www.rbccm.com/en/

Nik’s thoughts heading into CAGNY: https://drive.google.com/file/d/1YiOhWzZWjMiBSkfd_JB3HXWcEeCjj7IV/view?usp=drivesdk

We Ask Nik about these topics:

1. Volume Growth projections universally flat…what’s up?
2. Price Points & Inflation…how can revenue grow?
3. Private Label no one is talking about it?
4. Omnichannel - is the trend over?
5. Retail Media not mentioned?
6. Assortment mix - is innovation pipeline driving inefficient y of profitability?
7. Everyone talks M&A…where is the organic growth?
8. Focus on EBITA growth without volume growth…are layoffs imminent?
9. GLP-1
10. What is geopolitical uncertainty causing brands to do?

To learn more about CAGNY, click here: https://consumeranalystgroupny.com/

To access all of the CAGNY presentations, click here: https://drive.google.com/drive/folders/10E493RGHHjB3nwV7-Ga-t-RPCdLm719R?usp=drive_link

LA fire relief : https://www.directrelief.org/ (always research before giving)

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

In this episode, the CPG Guys analyze the 2025 Consumer Analyst Group of New York (CAGNY) conference.

To learn more about CAGNY, click here: https://consumeranalystgroupny.com/

To access all of the CAGNY presentations, click here: https://drive.google.com/drive/folders/10E493RGHHjB3nwV7-Ga-t-RPCdLm719R?usp=drive_link

LA fire relief : https://www.directrelief.org/ (always research before giving)

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

This special episode of The CPGGUYS features four guests - the WINNERS of our 2024 Omnichannel awards - 'The OMNIES'. The Omnies recognizes a select few every year that have dedicated a career to evolving from brick & mortar to being truly omnichannel and championing it in the industry. Our four winners this past year have done exactly that. Our sincere CONGRATS to Doug Jossem from Walmart Connect, Tonya Douglas from Giant Foods (part of the ADUSA family), Cely Moreno from PepsiCo and Cara Pratt from Kroger precision marketing/84.51.

Find Doug Jossem on Linkedin at : https://www.linkedin.com/in/doug-jossem-2595574/

Find Tonya Douglas on Linkedin at : https://www.linkedin.com/in/tonya-douglas-15889bb/

Find Cely Moreno on Linkedin at : https://www.linkedin.com/in/cely99/

Find Cara Pratt on Linkedin at : https://www.linkedin.com/in/cara-pratt-2429614/

Here's what we asked each of them about leadership :

1.) You've demonstrated a lifetime of leadership - what principles are you anchored on that have served you well?

2.) How did you embrace omnichannel leadership and how do you keep up with learning given all the changes in our industry?

3.) What is your advice to others in this space, and how do you advocate working with digital leaders on this very leadership?

4.) Tell our audience about brand & retail leadership - what can the industry expect from you in 2025?

LA fire relief : https://www.directrelief.org/ (always research before giving)

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS are joined in this episode by the CEO of Nature's Bakery - Steve Gardiner. He has previously held roles in commercial leadership at Henkel and PepsiCo. We personally love the portfolio and the Fig bars are our favorite. As such, this was both a fun and informative discussion.

Find Steve on Linkedin at : https://www.linkedin.com/in/steve-gardiner-6092b11/

Find Nature's bakery on Linkedin at : https://www.linkedin.com/company/nature-s-bakery/

Find Nature's bakery online at : https://naturesbakery.com/

Here's what we asked him :

1. Let’s get to know you. Take us through your career developing at PepsiCo, then leading sales at Henkel and Nature’s bakery to leading it. What leadership principles have you anchored your career on?
2. Take us through the portfolio of the company and your innovation approach. What’s new for 2025?
3. How are you looking at Omnichannel holistically and coaching your teams on building 360 plans?
4. You are up against stiff larger competitors with deep media pockets - how do you match up here and become the challenger that is fast growing?
5. Take us through talent development. What do you look for in your leaders and how have you structured for long term growth?
6. You’ve shared it before, what are the 5 things required to create a successful food brand?
7. What challenges are you currently facing in the market? How are you adjusting your strategy in response?
8. What advice would you give to leaders or CEOs of emerging brands?

LA fire relief : https://www.directrelief.org/ (always research before giving)

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

This is a special episode from our partner podcast - The FMCG Guys. They recently had Christian Stammkoetter, who is Danone’s President AMEA (Asia Middle East Africa) and Member of the Executive Committee. He joins Efrain and Daniel to speak about how, in the course of his career, has worked on multi-billion mergers, moved geographies, led teams, grown as a leader and developed a reliable routine to manage frequent long-haul travel.

Find Christian Stamkoetter on Linkedin at : https://www.linkedin.com/in/christian-stammkoetter/

Find Danone on Linkedin at : https://www.linkedin.com/company/danone/

Find Danone online at : https://www.danone.com/

Here's what they discussed:

• His career beginnings in FMCG and running a start-up
• Being Impact-driven and putting people at the heard of the business
• What’s important when integrating large businesses
• The new world of hybrid working and how to lead these organizations
• His current role leading a wide, diverse geography
• Creating Global Talent Pipelines

LA fire relief : https://www.directrelief.org/ (always research before giving)

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

In this episode, the CPG Guys review all of the television ads that played in Super Bowl 59, February 9, 2025.

This episode is sponsored by Recess - 'helps CPG brands connect with their key retail shoppers, delivering experiential sampling in high-impact locations like gyms, colleges and community events to drive trial and conversion. Now integrated into retail media leading to measurable in-store sales.'

LA fire relief : https://www.directrelief.org/ (always research before giving)

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

PVSB himself is the guest in this episode as the tables are turned and he is interviewed by Lucas Barros, Head of Walmart Connect Chile.

This episode was recorded in December 2024 at the Walmart Chile Accelerate Suppliers Summit.

Find Lucas Barros on LinkedIn here: https://www.linkedin.com/in/lucas-barros-631955103/

Find Walmart Connect Chile on Linkedin here: https://www.linkedin.com/company/walmart-connect/

Find Walmart Connect Chile online here: https://walmartconnect.cl/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode with Cornell University executive director for the food industry programming and faculty at the Johnson School of Management to discuss the first Executive Education programming on retail media offered May 5-8 at New York City. This program has been carefully designed in partnership with us at the CPGGUYS. Sri Rajagopalan has a decade plus experience of omnichannel retail and is an OG and pioneer of retail media. Partnering with the CPGGUYS for day 4 is modern merchandising programming by Thinkblue - Sri's other management consulting firm focused on the cutting edge of retail transformation anchored on the digital consumer.

Find out more or Register here : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

Find Dan Hooker on Linkedin at : https://www.linkedin.com/in/hookerdaniel/

Find Cornell University on Linkedin at : https://www.linkedin.com/school/cornelljohnsonmba/

Find Cornell University education online at : https://ecornell.cornell.edu/

We discuss :

1. Who should attend?

2. Why now?

3. What's in the curriculum

4. How can you apply : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

5. What will you learn - can you apply it in your everyday work?

6. Will an attendee get an executive certification from Cornell University - YES, you can share it on Linkedin !

More on the programming will be shared over the coming months.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS host Parbinder Dhariwal - VP of CVS Media Exchange and Andrew Lipsman from Media, Ads + Commerce for a LIVE fireside chat while at CES. This discussion is all about the latest retail media budget sentiment executed by Andrew and CPGGUYS surveying brands and retailers and where we stand in the industry.

Find Andrew Lipsman on Linkedin at : https://www.linkedin.com/in/andrew-lipsman-10b2162/
Find Media, Ads + commerce on Linkedin at : https://www.linkedin.com/company/media-ads-commerce/posts/?feedView=all
Find Media, Ads + commerce online at : https://mediaadsandcommerce.substack.com/
Find Parbinder Dhariwal on Linkedin at : https://www.linkedin.com/in/parbinderdhariwal/
Find CVS Media Exchange on Linkedin at : https://www.linkedin.com/company/cvsmediaexchange/
Find CVS Media Exchange online at : https://www.cvsmediaexchange.com/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching lives.

Find Mark Baum on Linkedin at : https://www.linkedin.com/in/mark-baum-28b8822/
Find FMI on Linkedin at : https://www.linkedin.com/company/fmithefoodindustryassociation/
Find FMI online at : https://www.fmi.org/

Hear Mark's earlier episode with Liz Buchanan from NielsenIQ on retail media here : https://podcasts.apple.com/az/podcast/retail-media-insights-with-fmis-mark-baum-and/id1517335575?i=1000675428315

Here's what we discussed with Mark :
1. A lifetime of leadership. Take us through the years and how you got to FMI.
2. There’s few closer to the industry’s challenges than you. What are today’s challenges for retail?
3. Retail media : love it, hate it - it’s occupying mindshare. Demystify what matters here and why is it so important?
4. Let’s talk FMI - what are your pillars of strategic influence in the industry?
5. How does FMI accomplish outreach to brands and retailers? Why should brands be investing more with FMI? I believed it was the sensible thing to do.
6. With upcoming changes in government, how are you preparing to engage with all the constituents your serve?
7. How does FMI stay abreast of trends in the industry? How does your staff get trained? What trends are you following?
8. Tell us finally about all year events, education and programming you offer to your stakeholders? Who should take advantage of what?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS are joined in this episode by Liz Roche, VP for media and measurement at Albertson's media collective. AMC was the amongst the first to work with IAB to establish metrics and measurement standards. Claire Wyatt is replaced by Liz, and we spoke to her day one on the job - yes, we mean day one, week one at CES live.

Find Liz Roche on Linkedin at : https://www.linkedin.com/in/eroche1/
Find AMC on Linkedin at : https://www.linkedin.com/company/albertsons-media-collective/
Find AMC online at : https://albertsonsmediacollective.com/

Here's what we asked her :
1. Today, Albertsons announced you in your new role. What intrigued you aboutboth AMC and the role that you are entering?
2. You’ve spent your career working at agencies, service and social media platforms. Retail is an entirely different animal. How are you engaging with your product, client management and merchandising counterparts to ensure that you are delivering against organizational priorities?
3. How do you see measurement playing a pivotal role in accelerating the growth of retail media? What has been holding back brands from making retail media a larger part of their marketing strategy?
4. What are you hoping to bring to Albertsons Media Collective that will build upon the foundation already established around media measurement?
5. A recent update from eMarketer showed that collectively, all but the top 2 RMNs are accounting for only 15% of the retail media spend from CPG brands. How do you see that changing in the next few years? Do you see growth coming more from share change or overall vertical growth?
6. What are some of the trends occurring in our industry that you will be focused against in terms of your role at Albertsons Media Collective?

Please contribute to the Red Cross Disaster Relief Fund here: https://americanredcross.donordrive.com/campaign/CPG-Retail-Fires

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys feature a special episode that our very own Sri Rajagopalan hosted with his Thinkblue partner Manish Sharma & Greg Welch - partner at Spencer Stuart in the executive practice. They had a discussion on how board seats, CEO's, and C-suite leaders are found and placed at the world's largest market cap brands.

Find Greg Welch on Linkedin at : https://www.linkedin.com/in/gwwelch/
Find Spencer Stuart on Linkedin at : https://www.linkedin.com/company/spencer-stuart/posts/?feedView=all
Find Spencer Stuart online at : https://www.spencerstuart.com/

Here's what we asked him :
1. Leadership Journey : to start off, can you share a defining moment in your career that shaped your leadership style?
2. Industry Insight : From your perspective, what qualities or traits do you see consistently in people who go on to become great leaders?
3. Mentorship and Growth : "Who has been the most influential mentor in your journey, and what key lesson did they impart to you that still influences your leadership approach today?
4. Leadership Philosophy : "How would you succinctly describe your leadership philosophy, especially considering the unique role you play in helping organizations find their future leaders?
5. Talent Identification : what specific qualities or behaviors stand out to you that indicate a person has the potential for greatness?
6. Leadership Challenges : Could you share a significant challenge you encountered during your career, and how you approached overcoming it?
7. Nurturing Leadership in Others
"How do you identify and nurture emerging leaders within an organization, especially when you're tasked with finding someone who fits both the culture and the leadership needs of a company?"
8. Future of Leadership
"Looking ahead, what qualities do you believe are going to be the most important for leaders to succeed, especially as the workplace evolves with technological advancements and changing workforce dynamics?"
9. Personal Growth and Development
"Greg, even with all your experience, how do you continue to grow and develop as a leader? What drives your personal growth?"
10. Cultural Fit
"Given the diversity of leadership styles and company cultures, how do you assess whether a leader is the right cultural fit for a specific organization?"
11. Emotional Intelligence

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies.

Specializing in designing compelling brand experiences for both owned andthird- party (3P) retail environments, Omnicom Commerce blends brand building with commerce, driving discovery, loyalty, and conversion to help brands scale effectively.

Follow Jacquelyn Baker on LinkedIn at: https://www.linkedin.com/in/jacquelyn-baker-a5b6811b/
Follow Omnicom Commerce online at: https://omnicomcommercegroup.com/
To see Curt Monk on LinkedIn go here: https://www.linkedin.com/in/curt-munk/

Read Jacquelyn's White Paper " Is Private Label the Enforcer of the Retail Mafia?" https://drive.google.com/file/d/1vq6Cy6sNSVMNWg8bQ1rFafHk7Zq1UhKu/view?usp=sharing

JB answers these questions:

1. Up to this point, the debates and discussions between brands & retailers around retail media investment have centered around the levels of platform sophistication, the questions surrounding measurement standards and reliability, and of course cost. Are we at a point that we have reached a new echelon, where in the world of retail media we should be discussing a major existential threat to brands…private label?
2. Over the past three years, retailer private label consumer packaged goods (CPG) have seen significant growth, accelerated by changing consumer behavior and economic pressures.What has happened to the share of wallet/stomach that private label commands in the US market?
3. Has private label been changing its game of late in terms of being a credible national brand alternative and if so, how?
4. With this as the backdrop and as retail media networks continue to push to unlock more brand spend, does the industry need to evolve to bring the retail merchants and the media sellers closer together?
5. What must the brand manufacturers do in collaboration or negotiation with their retail customers to realign that balance of power with private label and the value proposition that each player in the shopper ecosystem delivers? What are the levers at the disposal of brands?
6. Looking forward, what trends in CPG national brands and private label are you most interested in following that will transform everything we have covered in our discussion today?

Please contribute to the Red Cross Disaster Relief Fund here: https://americanredcross.donordrive.com/campaign/CPG-Retail-Fires

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail Media, Omnichannel. Over the last 12+ years, first at Colgate Palmolive and now at Bimbo Bakeries, he's been shaping the online future of CPG/FMCG, by focusing on new Shopper & Consumer Experiences, Customer Engagement and Strategy Execution.

Find Omar Haque on Linkedin at : https://www.linkedin.com/in/omarnhaque/
Find Bimbo bakeries on Linkedin at : https://www.linkedin.com/company/bimbo-bakeries-usa/
Find Bimbo bakeries online at : https://bimbobakeriesusa.com/

Here's what we asked him :

1. Retail media - growing, shrinking - how have you had to handle this - what is now a phenomenon.
2. How are you looking at Omnichannel holistically and building retail JBP plans vs ecommerce?
3. Within retail media are we still primary search or is there diversity of inventory?
4. How is click and collect going? Any recommended tactics to drive it and basket behavior?
5. How is the overall pure play business going? Has grocery made a dent yet?
6. How has innovation been in the Omnichannel space? What new tech capabilities are you using?
7. What trends are you following these days? How are you leveraging AI for growth?
8. 2024 - how did it go? Where is ecommerce and where have you been focused?

Please contribute to the Red Cross Disaster Relief Fund here: https://americanredcross.donordrive.com/campaign/CPG-Retail-Fires

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching lives.

Find Mark Baum on Linkedin at : https://www.linkedin.com/in/mark-baum-28b8822/
Find FMI on Linkedin at : https://www.linkedin.com/company/fmithefoodindustryassociation/
Find FMI online at : https://www.fmi.org/

Hear Mark's earlier episode with Liz Buchanan from NielsenIQ on retail media here : https://podcasts.apple.com/az/podcast/retail-media-insights-with-fmis-mark-baum-and/id1517335575?i=1000675428315

Here's what we discussed with Mark :
1. A lifetime of leadership. Take us through the years and how you got to FMI.
2. There’s few closer to the industry’s challenges than you. What are today’s challenges for retail?
3. Retail media : love it, hate it - it’s occupying mindshare. Demystify what matters here and why is it so important?
4. Let’s talk FMI - what are your pillars of strategic influence in the industry?
5. How does FMI accomplish outreach to brands and retailers? Why should brands be investing more with FMI? I believed it was the sensible thing to do.
6. With upcoming changes in government, how are you preparing to engage with all the constituents your serve?
7. How does FMI stay abreast of trends in the industry? How does your staff get trained? What trends are you following?
8. Tell us finally about all year events, education and programming you offer to your stakeholders? Who should take advantage of what?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work together.

Follow Michael Zakkour on LinkedIn at: https://www.linkedin.com/in/michael-zakkour-150b865/
Follow 5 New Digital on LinkedIn at: https://www.linkedin.com/company/5-new-digital/
Follow 5 new Digital online at: https://www.5newdigital.com/
See Michael’s December 2024 appearance on CNBC here: https://www.linkedin.com/feed/update/urn:li:activity:7278099887710240768

Michael answers these questions:

1. Tik tik the clock is ticking, What is the effect of tiktok being non accessible in the US?.
2. Let’s touch the M&A world - we’ve seen some big ones, some failed ones, now we hear of Mondelez - Hershey’s : is this the formula for growth ?
3. Can we dive into the far east and commerce there - what are trends you are following?
4. What’s next for our industry with AI? Where is the next disruption evolving with AI?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work together.

Follow Michael Zakkour on LinkedIn at: https://www.linkedin.com/in/michael-zakkour-150b865/
Follow 5 New Digital on LinkedIn at: https://www.linkedin.com/company/5-new-digital/
Follow 5 new Digital online at: https://www.5newdigital.com/
See Michael’s December 2024 appearance on CNBC here: https://www.linkedin.com/feed/update/urn:li:activity:7278099887710240768

Michael answers these questions:

1. As 2024 comes to an end, we’d love to reflect on how this holiday season has gone for brands and retailers? What are you guys seeing?
2. As 2025 beckons, in the center store world it’s all retail media, volume challenges, you see so much more, what worries you and whats exciting?
3. We’ve hinted at unified commerce. What is it, and can you give us a full retail example? In your experience are brands working towards unified commerce?
4. How do today’s oversized overscaled brands adapt in the tight dividend focused P&L world they are in?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Emma Irwin from Flywheel digital to recap all things omnichannel & retail in 2024. Emma is also host of the podcast 'Commerce collective'.

Find Emma Irwin on Linkedin: https://www.linkedin.com/in/emma-irwin-b950a397/
Find Flywheel on Linkedin: https://www.linkedin.com/company/flywheel-digital/posts/?feedView=all
Find Flywheel online: https://www.flywheeldigital.com/
Find the 'Commerce collective' podcast: https://podcasts.apple.com/us/podcast/the-commerce-collective-podcast/id1633426767

Here's what we discussed :

1. Clean Rooms
2. Black Friday Cyber Monday
3. In-store Media
4. AI in Search
5. Influencer Economy
6. TikTok Shop
7. Is RMN investment moving from trade to brand?
8. Shein & Temu
9. Streaming TV

To attend the CES Breakfast Briefing Event, sponsored by CVS Media Exchange, on Wednesday Jan 8, email us at contact@cpgguys.com

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS are joined in this episode by industry analyst Andrew Lipsman. With a decade plus of observing and analyzing the omnichannel market and retail transformation, he is arguably one of the most revered analysts of our time. We have a deep dialogue on the year that passed us by and who the retail media winners were and how they ascended to leadership.

Follow Andrew Lipsman on Linkedin : https://www.linkedin.com/in/andrew-lipsman-10b2162/
Follow Media, Ads and Commerce on Linkedin : https://www.linkedin.com/company/media-ads-commerce/
Follow Media, Ads and Commerce online : https://mediaadsandcommerce.substack.com/

To register for the CPG industry's first exec ed program on retail media at Cornell : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

We discuss :
1. So as 2024 comes to an end. RMN’s continue to be top of mind, most of the industry doesn’t truly understand it - what is a quick summary of 2024 and RMN’s?2. You just conducted a simple survey on RMN spend, and quite a few respondents came back with answers. What’s the motivation behind why a survey now and what did the survey focus on?
3. You travel quite a bit to retail and brands and I see you at all major conferences. Was 2024 the year where merchants started embracing RMN, accepting it and have we reached the stage where merchants and RMN’s are treating RMN like true media driving traffic vs lower funnel?
4. Where is the industry’s marketers these days on RMN? Have CMO’s and VP of brand marketing embraced RMN and investing for brand development vs only lower funnel?.
5. RMN’s and overall investments. Is the mood today to still be gung ho or operationally metrics driven? How do you feel about measurement and metrics overall in this space?
6. Ad inventory is another challenge - many commitments start with numerical agreements but not sufficient inventory to justify the investment at a given RMN - are we mature in inventory ?
7. You've been a strong advocate for in-store retail media. Is this market finally ready for primetime? What’s new, what’s happening?
8. What’s next for our industry with AI? Where is the next disruption evolving with RMN and AI?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what's the latest on retail media, is it growing and is standardization and metrics a way of life now?

Find Jeff Bustos on Linkedin here: https://www.linkedin.com/in/bustosjeffrey/
Find IAB on Linkedin here https://www.linkedin.com/company/iab/
Find IAB online here: https://www.iab.com/

To register for the CPG industry's first exec ed program on retail media at Cornell : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

We discuss :
1. Your career spanning Interpublic, WPP and Omnicom and now the king of measurement. Take us through the years from Florida international Univ through the years to IAB? What advice do you have for someone who wants to be in this RMN space?
2. With 2024 behind us, what is the state of retail media?
3. The word incrementality and iroas have floated around and net new to brands is another one. What’s your advice to brands on this?
4. Retail media and JBP’s - with merchants, stand alone, what’s the scoop?
5. How does the IAB collaborate with other industry stakeholders to set standards and best practices for advertising? How are the standards on measurements evolving?
6. Any frameworks or tools you like in this space?
7. How is AI impact this space? How is IAB following AI closely?
8. What’s the next a-ha in RMN’s - is it all instore, is it offsite inventory?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS are joined in this episode by Hunter Poole, VP of brand partnerships with Acorn - a social media partnerships agency. Hunter discusses today's social media vehicles, their roles for brands and where we are as an industry with digital leadership in this space.

Follow Hunter Poole on Linkedin : https://www.linkedin.com/in/hunterpoole/
Follow Acorn on Linkedin : https://www.linkedin.com/company/acorn-an-influence-company/
Find Acorn online : https://acorninfluence.com/

To register for the CPG industry's first exec ed program on retail media at Cornell : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

We discuss :
Tiktok, Facebook, Instagram, Reels, consumer attention, social influencers and their roles for brands. Where this fits in retail media.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined by independent consultant Brittain Ladd. This is Britain's 3rd appearance on the show. We recorded this on Dec 10 and this is about as real time a topics and an episode could be.

Follow Brittain Ladd at : https://www.linkedin.com/in/brittainladd
Follow and subscribe to 'No retreat, no surrender' : https://www.linkedin.com/newsletters/no-retreat-no-surrender-6929753812693901312/

To register for the CPG industry's first exec ed program on retail media at Cornell : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

Here's what we asked him :
1. Campbell's leadership changes.
2. Kroger - Albertson's next steps.
3. Space planning obsoleteness?
4. Mondelez & Hershey?
5. Walmart built for 2030?
6. Walgreens may be acquired?
7. Supply chain and AI.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024.

This episode is sponsored by 84.51.

Follow Karen Satterlie on LinkedIn here: https://www.linkedin.com/in/karensatterlie/
Follow Melissa Burdick on LinkedIn here: https://www.linkedin.com/in/melissaburdick/
Follow Barbara Connors on LinkedIn here: https://www.linkedin.com/in/barbara-connors-10312810/

Follow 84.51 on LinkedIn here: https://www.linkedin.com/company/84-51/
Follow 84.51 online here: https://www.8451.com/

1) Given the decline volume CPGs are currently facing, How is Henkel focused on bring consumers to your brands in an omnichannel way?
2) If planning needs to start at the top with the brand, do sales teams need to work in an omnichannel way as well?
3) Is “retail media” media?
4) How does inspiration drive brand loyalty?
5) How is value defined by shoppers?
6) How is the balance of power between brands & retailers shifting in the era of retail media?

For the Cornell Retail Media Strategy Executive Education program, click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network.

This episode from recorded at the 2024 Walmart Marketplace Seller Summit.

Follow Michael Mosser on LinkedIn here: https://www.linkedin.com/in/michaelmosser/
Follow Walmart Marketplace on LinkedIn here: https://www.linkedin.com/company/walmart-marketplace/
Follow Walmart Marketplace online here: https://marketplace.walmart.com/

We asked Michael these questions:

1. Your journey took you through HSN, ebay & walmart - take us through the years after graduation and what led you to be here at Walmart?
2. How different is your category role in the seller marketplace compared to a merchant dealing with 1P vendors? Do you interact with the merchants and share ideas? How does this work?
3. What tactics do you recommend to sellers on the marketplace and how do you help them scale?
4. What is the role of walmart connect and how do you partner with Ryan Mayward's team?
5. How do you quantify success in the marketplace and what metrics do you share back to sellers to help them develop?
6. What are compelling reasons a brand should consider 3P vs 1P and be on your platform?
7. How do you partner with WFS and what role does WFS play in the development of a seller?
8. Finally, give us your view point on what the future holds for sellers on the marketplace - can we dream of a day where it's bigger than 1P?

We asked Charles & Sara these questions:

1. Charles - tell us about sidehustlenetwork, how did you and Trista come up with the idea? Does Ebay come to mind?
2. Sarah - let’s do the same, tell us all about what Arbitrage Ave is and does. How did you come up with the idea?
3. Sarah - your IG profile says busy mom with an ecomm biz, how did you leverage IG to scale when the largest brands are still shy of social media.
4. Charles - what do you sell on the platform, give us examples, and how to customers find you first on walmart marketplace?
5. Sarah - what tactics do you leverage and recommend for other sellers on the marketplace - does walmart connect play any role?
6. Charles - how do you use data from the platform or other sources to inform your decision on the marketplace?
7. Sarah - what makes a seller elite on the marketplace, not just scale but be a top seller?
8. Charles - how do you leverage tiktok and scale?

For the Cornell Retail Media Strategy Executive Education program, click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed.

Follow Nancy Winé on LinkedIn here: https://www.linkedin.com/in/nancy-wine-6518689a/
Follow Jenny Burke on LinkedIn here: https://www.linkedin.com/in/jenny-burke-9859173/
Follow Amazon Ads on LinkedIn here: https://www.linkedin.com/showcase/amazon-ads-partners/
Follow Amazon Ads online here: https://advertising.amazon.com/

Nancy & Jenny answer these questions:

1) Earlier this year, Amazon held its first ever Upfronts event in NYC, showcasing top new entertainment content and innovation across Amazon ad solutions and tools. Tell us more!
2) With younger audiences like adult Gen Z and Millennials navigating a fragmented media landscape, how does Amazon Ads help brands cut through the noise to effectively reach and engage these consumers?
3) How is Amazon Ads helping brands move beyond linear TV advertising and connect with younger audiences?
4) How has full-funnel ad strategies including video helped grocery brands drive sales growth?
5) What should grocery brands expect from the future of ad-supported streaming?
6) How is Amazon innovating in the streaming space?
7) Anything else you would like to share with us?

For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
For the Cornell Retail Media Strategy Executive Education program, click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon.

This episode is sponsored by Epsilon.

Follow Stacie Medley on LinkedIn here: https://www.linkedin.com/in/stacie-medley-6529507/
Follow Kimberly-Clark on LinkedIn here: https://www.linkedin.com/company/kimberly-clark/

Follow Meggie Giancola on LinkedIn here: https://www.linkedin.com/in/meggie-giancola/
Follow Epsilon on LinkedIn here: https://www.linkedin.com/company/epsilon/
Follow Epsilon online here: https://www.epsilon.com/us

Kimberly & Meggie answer these questions:

1. Take us through your own careers and how you got to the respective roles you are at today?
2. Would love to hit up the topic of leadership - both of you lead important outcomes for your companies and for the consumer in our industry. What does that word mean to you and how do you value leadership?
3. When did you two start working together - what is the strength of the partnership between both of the brands and what do you count on from each other?
4. Drumroll for our favorite topic itself - retail media. What’s new, what’s changed and what’s evolving in your partnership that delivers for the consumer and for the retailer?
5. The omnichannel world is 24-7 and 360 in terms of how she connects, how she shops, where she discovers and where she browses - shopping baskets are very fragmented. How does Epsilon help build a consistent view of consumers, showing her connections cross channel?
6. Stacie, as the Integrated Media Lead (IML) at a company with a number of the most beloved brands in the world, what advice do you share with your brand partners to build connections with consumers that last?
7. Meggie - you use the sentence ‘were all humans first’ - what does this mean in business everyday? Stacie - do you have your own version of this?
8. Finally, let’s ask you both to look future forward. What trends are you both following and coaching others to follow?

For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
For the Cornell Retail Media Strategy Executive Education program, click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Melissa Emerich, Chief of Staff + Director of Strategy & Revenue for AD Retail Media at Ahold Delhaize USA. This episode was recorded on the Techtalks Stage at Groceryshop 2024.

Follow Melissa on LinkedIn here: https://www.linkedin.com/in/melissa-emerich-25707536/
Follow AD USA Retail Media on LinkedIn here: https://www.linkedin.com/company/ad-retail-media-usa/about/
Follow AD USA Retail Media Online here: https://www.adretailmedia.com/p/1

Melissa answers these questions:

1) What are the primary objectives of AD Retail Media? What are updates since Bobby joined us back in Dec 2022?
2) What are standard KPI’s that a brand can expect with you? What does every campaign report back on for the brand to feel it got ROI in its investment?
3) IAB has begun the process of establishing some standards, but this is largely open space. How do you feel about standardization of measurement across our industry?
4) What constitutes a successful campaign with AD Retail Media - what elements are a must have from a brand/vendor perspective?
5) How developed is AD Retail Media with offsite partners?
6) What’s the latest on the digital evolution in-store?
7) There’s an inherent focus on national players, but based on ADRM’s local brand power, clearly regional networks have a lot to offer. Can you talk a little more about that?
8) How do you account for AD Retail Media with brand partners - is it JBP alone exercise or do you take another approach.
9) What trends are you following in the RMN space as it relates to the next wave of what consumers are adopting? Is it CTV or something else?

For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
For the Cornell Retail Media Strategy Executive Education program, click here

For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
For the Cornell Retail Media Strategy Executive Education program, click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represen

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined by Lauren Steinberg, SVP of Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesses – provides Canadians with an unparalleled mix of value, assortment and convenience, and offers Canadians two of the country’s most recognized brands – President’s Choice and no name.

Follow Lauren on LinkedIn here: https://www.linkedin.com/in/steinberglauren/
Follow Loblaw on LinkedIn here: https://www.linkedin.com/company/loblaw-companies-limited/
Follow Loblaw Advance online here: https://www.loblawadvance.ca/

Lauren answers these questions:

1. Loblaw is known by many names in Canada. Would you dimensionalize the Loblaw business and key metrics of the addressable audience you offer to brand advertisers?
2. What is Loblaw Advance? What are the component solutions that you make available to brand advertisers?
3. How does Loblaw use data from its loyalty programs to enhance customer experience?
4. What role does personalization play in Loblaw’s loyalty strategies and how do they align to merchant priorities?
5. How is Loblaw delivering meaningful retail media performance measurement to help brand advertisers be sure that their investments are effective?
6. How do you balance consumer privacy with the need for targeted retail media campaigns & how do you ensure that the personalization efforts don’t feel intrusive to customers?
7. How does Loblaw collaborate with brands to optimize retail media offerings for mutual benefit?
8. What are some of the trends in customer insights driving retail media activation that you are focused on developing the Advance platform looking forward?

For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
For the Cornell Retail Media Strategy Executive Education program, click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined by RR Donnelley's Lisa Pruett, President of Packaging & Labels and Hans Fischmann, VP & General Manager of nCountR, an innovative advertising platform designed to enhance customer experiences in physical retail stores. By combining digital programmatic advertising with in-store merchandising and advanced technology, nCountR creates engaging experiences right where customers make their purchases.

Follow Lisa Pruett on LinkedIn here: https://www.linkedin.com/in/lisa-c-pruett/
Follow Hans Fischmann on LinkedIn here: https://www.linkedin.com/in/hfischmann/
Follow RR Donnelley on LinkedIn here: https://www.linkedin.com/company/rr-donnelley/
Follow nCountR online here: https://www.rrd.com/solutions/ncountr

Lisa & Hans answered these questions:

1. After going to West point, you’ve built quite the career in packaging, I’d love for you to take us through the years and tell our audience how you have seen this space change over the years?
2. It's clearly a war for attention whether retail or a brand. How do you feel about that and what message do you have on this for them?
3. Part of attention is shopping experience - clearly websites and apps still have long ways to go, but what about the store?
4. Can we look downstream? What are the implications downstream such as supply chain, stocking, and even the shelf appearance through packaging constraints?
5. With everything we have discussed so far, how does it influence innovation, especially in an inflationary environment where multi packs have a lot of attention?
6. The companies you work with at RRD have access to a significant set of data streams - how does this data stream work in your favor and eventually for the consumer?
7. What is your value proposition as RR Donnelley in this evolving consumer landscape?
8. Finally, let’s ask you to look future forward. What trends are you guys following and coaching others to follow? While retail media is obvious and so is AI, are you guys leveraging this?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined by Art Sebastian, Founder & CEO of NexChapter, Jared Luskin, Head of Platform & Media Partnerships at Bridg and Neil Murphy, Chief Revenue Officer at Bridg.

Bridg is a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using their exclusive offline resolution capabilities and clients' point of sale (POS) data.

This episode is sponsored by Bridg

Follow Art Sebastian on LinkedIn here: https://www.linkedin.com/in/artsebastian/
Follow NexChapter on LinkedIn here: https://www.linkedin.com/company/nexchapter/
Follow NexChapter online here: https://www.nexchapterinc.com/

Follow Jared Luskin on LinkedIn here: https://www.linkedin.com/in/jared-luskin/
Follow Neil Murphy on LinkedIn here: https://www.linkedin.com/in/neil-murphy-49b940/
Follow Bridg on LinkedIn here: https://www.linkedin.com/company/bridgplatform/
Follow Bridg online here: https://www.bridg.com/

Art, Jared & Neil answer these questions:

1. How has the consumer perception of C-stores changed/shifted over time, and what factors have contributed to their growing popularity?
2. What has been the challenge for convenience stores in terms of building a meaningful data asset to fuel the ability to create & measure audiences for use in retail media?
3. We see that the typical focused c-store shopper is in and out in under four minutes––can you elaborate on some of their key characteristics and behaviors, and how c-stores can capitalize on their unique position to better serve the communities they are in?
4. How are these stores leveraging loyalty programs and personalized programs today, particularly among fuel customers?
5. What are the biggest areas of opportunity for brand advertisers to engage convenience shoppers in a measurable way and how do you see Rippl helping them to enable this opportunity?
6. What key trends and innovations are shaping the future of convenience retail?them to enable this opportunity?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads.

This episode was recorded in Austin Texas during the annual Amazon unBoxed event.

Follow Paula Despins on LinkedIn at: https://www.linkedin.com/in/paula-despins-4274a78/
Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazonadvertising/
Follow Amazon Ads online at: https://advertising.amazon.com/

We asked Paul these questions:

1) Amazon Ads Measurement Strategy and Vision: What is the biggest challenges Amazon faces when measuring ad performance across its vast ecosystem?
2. Artificial Intelligence and Machine Learning: How is Amazon leveraging AI to improve the accuracy of attribution models?
3. Artificial Intelligence and Machine Learning: Can you describe any recent advancements in predictive analytics within your team’s deliverables?
4. Ad Performance & Insights: How does your team help advertisers identify key drivers of performance beyond basic metrics like CTR or ROAS?
5. Ad Performance & Insights: How do you measure and track long-term brand impact or offline effects of Amazon ads?
6. How do you handle cross-device attribution in a privacy-first world?
7. Amazon Marketing Cloud: What are the unique advantages of using Amazon Marketing Cloud comparedto other clean rooms or measurement solutions?
8. How are vendors/sellers able to leverage measurement in AMC?
9. Amazon Marketing Cloud: Can you share some examples of how advertisers are using AMC to enhance their media planning and optimization?
10. Amazon Marketing Cloud: How does Amazon ensure that AMC remains flexible for advertisers with different needs and levels of technical expertise?
11. Collaboration and Partnerships: How does Amazon work with third-party measurement solutions, and what role do partnerships play in your overall measurement ecosystem?
12. Innovation and Future Outlook: What innovations in ad measurement and attribution are you most excited about over the next few years?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at FMI, the Food Industry Association and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research along with Thinkblue LLC - a consulting powerhouse that includes our co-host Sri, on the latest in retail media. They are interviewing brands, retailers and service providers to determine where this RMN topic evolves. The firest iteration of results is to be published at FMI mid winter in late Jan 2025.

This episode is sponsored by NielsenIQ

Follow Mark Baum on LinkedIn here: https://www.linkedin.com/in/mark-baum-28b8822/
Follow FMI on LinkedIn here: https://www.linkedin.com/company/fmithefoodindustryassociation/
Follow FMI online here: https://www.fmi.org/

Follow Liz Buchanan on LinkedIn here: https://www.linkedin.com/in/liz-buchanan-35b2007/
Follow NIQ on LinkedIn here: https://www.linkedin.com/company/nielseniq/
Follow NIQ online here: https://nielseniq.com/global/en/

We asked Liz & Mark these questions:

1) Why partner on retail media, why now? Mark follows Liz.
2) What can the industry expect in a partnership between your organizations? Is it a one time effort to land an opinion or will we see an evolution? Mark goes first.
3) Who is the desired audience for the research? Where can the industry broadly find the results? Will there be a learning component or is it a white paper only?
4) what is NIQ’s offerings on retail media? How does this complement what you do
5) why partner on retail media, why now?
6) What can the industry expect in a partnership between your organizations? Is it a one time effort to land an opinion or will we see an evolution?
7) Who is the desired audience for the research? Where can the industry broadly find the results? Will there be a learning component or is it a white paper only?
8) what is NIQ’s offerings on retail media? How does this complement what you do?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS are joined in this episode by Gabriel Dillon, bringing you the ongoing value proposition of contentful. He is the Principal, Strategic Alliance Manager, and is back at Contentful after a stint and ninetailed, bringing his expertise in personalization and testing to the world's largest composable content ecosystem. Before this, he led partnerships at Ninetailed. He also founded a Y Combinator-backed startup, successfully scaling it with top-tier venture capital. Gabriel was Algolia’s first North American sales hire, and later, its first partner sales executive. Along the way, he built top-tier agency relationships at Contentful.

This episode is sponsored by Contentful.

Find Gabriel Dillon on Linkedin at: https://www.linkedin.com/in/gabrieldillon/
Find Contentful on Linkedin at: https://www.linkedin.com/company/contentful/
Find Contentful online at: https://www.contentful.com/

Here's what we asked him :
1. Give us the scoop on your career and how you anchored the last few years on content as a business model.
2. Gabriel , what does the Ninetailed acquisition mean for Contentful? How does it improve the overall portfolio of Contentful?
3. The single hottest word in content today and we saw it dominate Cannes Lions is AI - how do AI and content intersect?
4. What about platforms - which platforms matter for content engagement and how do you provide services to drive it.
5. Responsibility around content governance matters. How is AI challenging this very theory and how is Contentful thinking about governance and services around it?
6. Content is more than production - ROI asks is the name of the game - how do you see a measurement framework around it - what about Contentful?
7. Talk to us about content personalization at scale - is this even feasible and how does Contentful’s platform enable it?
8. Gabriel - what are key trends around this space we should advise brands to focus on? Why should brands and retailers connect with you to scale?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
For the Cornell Retail Media Strategy Executive Education program, click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guest

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online.

An industry leader for more than 30 years, active in 70 countries and over 8,000 campaigns successfully delivered.

This episode is sponsored by TCC Global.

Follow Rick on LinkedIn at: https://www.linkedin.com/in/rickswinkels
Follow TCC Global on LinkedIn at: https://www.linkedin.com/company/tcc_2/
Follow TCC online at: https://www.tccglobal.com/

We ask Rick these questions:

1. What is the TCC value proposition?
2. What's keeping your customers awake at night, what are the big issues you're seeing in CPG/Grocery
3. What can retailers do about it?
4. How can TCC Help?
5. Grocery trends and price competition – how do you win the unwinnable war?
6. Talk to us about Omnichannel? What is TCC’s latest initiative in omnichannel?
7. What are you looking forward to doing at GroceryShop?
8. What is the difference between US and Europe retail what can they learn from eachother’s approaches?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
For the Cornell Retail Media Strategy Executive Education program, click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by David McIntosh, Chief Connected Stores Officer at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace.

Follow David on LinkedIn at: https://www.linkedin.com/in/mcintoshdavid/
Follow Instacart on LinkedIn at: https://www.linkedin.com/company/instacart/
Follow Instacart online at: https://www.instacart.com/company/retailer-platform/connected-stores/caper-carts

We asked David these questions:

1) Take us through founding your own company redux to tenor to google. Why instacart and what keeps you there?
2) What is a caper cart and how did Instacart decide and get into the business of building user experience in store and scaling it?
3) Describe the various modules of caper cart and how your platform is effective to drive better customer experience? Talk to us about the recent announcements at groceryshop 2024?
4) How does a retailer partner with you on caper carts? What does it take?
5) How does one learn customer traffic details and basket details from caper carts? What metrics do retailers get to work with?
6) What is the development cycle of caper carts? How does the development cycle get influenced? Do you have an advisory board and do brands influence the outcomes or is it strictly retail?
7) The CPG Guys audience is made of the largest brands and retailers that exist in the world - and then the mid tier and small ones too. Why should they pay attention to caper carts, especially if it requires capital investments?
8) What trends are emerging in this space especially with AI? How will AI impact the quest for optimization in store trips for customers?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
For the Cornell Retail Media Strategy Executive Education program, click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG GUYS are joined in this episode by Wiley Jones, Co-founder and CEO of Doss, ARP—a lightweight ERP system focused on building tools for teams that work in the real world. Wiley has worked in product design and hardware engineering at companies like Athelas and Verkada. From designing toys in factories in China to leading hardware projects for medical devices in Silicon Valley, Wiley has been in the trenches of creating physical products and moving them along the supply chain. Discover how Doss is tackling the ERP industry by reimagining operations data primitives to provide more composable and adaptive for any company that manages physical goods.

This episode is sponsored by DOSS.

Find Wiley Jones on Linkedin at : https://www.linkedin.com/in/wileycwjones/
Find DOSS on Linkedin at : https://www.linkedin.com/company/doss-com/
Find DOSS online at : https://www.doss.com/

Here's what we asked him :
1. Let’s go through your own career development and how DOSS for formed.
2. What is flawed with today’s ERP’s systems that you found you could solve with DOSS?
3. Describe the various modules of DOSS and how your platform is more effective than what we see today?
4. What effective savings are involved for a company when they can migrate from the ERP behemoths to DOSS? How long does a migration take?
5. So who are your other partners, how do you guys come together of find each other? How do you manage DOSS as partners?
6. What does working with DOSS feel like - months, days, weeks, years? How does a planned implementation go? What roles or profiles from the client side get involved?
7. The CPG GUYS audience is made of the largest brands and retailers that exist in the world - and then the mid tier and small ones too. Why should they pay attention to you, especially if they already have an ERP?
8. What trends are emerging in ERP? How will AI impact the quest for optimization emerging from an ERP?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
For the Cornell Retail Media Strategy Executive Education program, click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

Sri speaks with PVSB about his recent trip to Austin TX where he attended the 2024 Amazon unBoxed conference which showcases all of the new advertising capabilities being introduced by the world’s leading retail media platform.

fullfunnel #retailmedia #unBoxed2024

For the Cornell University Retail Media Strategy Program, click here
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
For the Cornell Retail Media Strategy Executive Education program, click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many categories for opening price points and is omnichannelretail in nature. The consumer is picky in terms of choices and has a plethora of choices both online and offline.

This episode is sponsored by NielsenIQFind Bianca Piluso on Linkedin at : https://www.linkedin.com/in/biancapiluso/
Find Michael Mandato on Linkedin at : https://www.linkedin.com/in/michaelmandato/
Find Joshua Pisano on Linkedin at : https://www.linkedin.com/in/joshuapisano/
Find NielsenIQ on Linkedin at : https://www.linkedin.com/company/nielseniq/
Find NielsenIQ online at : https://nielseniq.com/global/en/

Here's what we asked them :
1. Bianca - You are VP of Marketing Mix Analytics - describe what it means, what is a day in your life look like, what brand and retail profiles are you working with?
2. Can you give us some context on what some of your client’s challenges are when it comes to marketing?
3. What are some of the “watch outs” your clients should be managing?4. Is media mix applicable to all sizes of brands?
5. If a brand comes to you and wants to understand MMM better, where do you start?
6. If you were talking with a CMO about MMM, what would be your advice?
7. Other than MMM, what other types of ad-measurement are important to brands and media companies?
8. Let’s give birth to the term virtuous cycle of MMM planning - decompose what this means and why this is the best way to drive marketing effectiveness? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
For the Cornell Retail Media Strategy Executive Education program, click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

In this episode, the CPG Guys recap their recent trip to the 2024 Groceryshop conference.

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
For the Cornell Retail Media Strategy Executive Education program, click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to build consumer trust and loyalty. Take business growth, with targeted consumer profiles and preferences, personalization is actually possible anchored on data.

Find Mark Hardy on Linkedin here.
Find Walmart Data Ventures on Linkedin here.
Find Walmart Data Ventures online here.

Here's what we asked him :
1. What prompted Walmart to create Walmart Data Ventures and what’s your strategic mission?
2. In today’s volume-challenged environment for brands, reaching and retaining customers is becoming even more important – especially for lost households due to loyalty changes. Customer expectations are changing, and it’s harder for brands to keep up. How can you help solve for this with your offerings?
3. Can you tell us more about how brands can leverage this suite of solutions to better reach and drive consideration with customers?
4. How is Walmart Luminate influencing the way suppliers work and create joint value with merchants?
5. Some exciting news was also shared at the Inspire event yesterday. Can you share that news with us now?
6. As you think about the growth of Walmart Data Ventures and its offerings, how are you thinking about integration with other areas of the Walmart business, like Walmart Connect?
7. Looking forward, what new capabilities is WDV looking to bring to its suppliers and how will that improve the customer experience through merchandising, retail media, etc.?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPGGUYS are joined in this episode by Matt Tilley,the Vice President of Growth Marketing for RR Donnelley, a trusted global provider of marketing, packaging, print and supply chain solutions that elevate engagement across the complete customer journey. He works behind the scenes crafting marketing campaigns and on stages and screens presenting or conducting interviews.

This episode is sponsored by RR Donnelley.

Find Matt Tilley on Linkedin at : https://www.linkedin.com/in/matthewjtilley/
Find RR Donnelley on Linkedin at : https://www.linkedin.com/company/rr-donnelley/
Find RR Donnelley online at : https://www.rrd.com/

Here's what we asked him :
1. You have an career anchored on consumer marketing and targeting. Take us through the years and what brought you to RRD and anchors you there?
2. Believe you have recently conducted a market research study on the diaspora of changing consumer habits and its evolution. Give us the scoop on what prompted it, what data was collected, the sample size and the type of questions asked before we get into the insights, if someone wants to get the copy of the research how do they do so?
3. Are brands responding to inflation well? What consumer habits have changed?
4. How can RRD help brands get to the right consumer at the right place?
5. Talk to us about omnichannel behavior - what does the report cover and what’s should brands do to respond or even retail now that where they shop, the store they choose is changing?
6. At the pace store brands are growing and households and leaving trusted large market cap brands, what did you learn in loyalty and brand retention?’
7. The talk of our times is traffic is back and user experience in store needs to reflect that given the heavy digital influence. What have you learned?
8. Finally, let’s ask you to look future forward. What’s in store for this tech influenced consumer world especially AI backed, what’s the next evolution.?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Send us a text

The CPG Guys are joined in this episode by Mark Edwards, founder & CEO of 345 Global, which markets store planning, merchandising, sales & marketing into one cloud-based platform. Also, Parag Shah Chief Growth Officer at Think Blue.

This episode is sponsored by 345 Global.

Follow Mark Edward on LinkedIn at: https://www.linkedin.com/in/mark-edwards-51713b4/
Follow 345 Global on LinkedIn at: https://www.linkedin.com/company/345global/
Follow 345 Global Online at: https://www.345.global/

Follow Parag Shah online at: https://www.linkedin.com/in/omnigrowthparag/
Follow Think Blue on LinedIn at: https://www.linkedin.com/in/omnigrowthparag/
Follow Think Blue online at: https://thethinkblue.com/

Mark & Parag answer these questions:

1. Mark - you’ve been in stealth mode for a while from what I know, who is Mark, what is 345 and how does one come up with a name such as 345?
2. Parag - tell us about all things going on with space planning. Why do you feel the world is changing in retail and why does retail need transformation in this space?
3. Mark - why were you in stealth mode for so long? What have you been building? What’s the vision of 345?
4. Parag - what is the partnership between you and 345? What do you aim to launch?
5. Mark - what is the 345 tech platform? Why is it revolutionary?
6. Mark - take us through the various pieces of 345 - believe those are VQ, SQ, IQ, EQ?
7. Parag - The omnichannel world is 24-7 and 360 in terms of how she connects, how she shops, where she discovers and where she browses - shopping baskets are very fragmented. How can 345 help retailers chase this with these capabilities? Is it data is it something else?
8. Parag - how does 345 empower merchants to win everyday? Why should they pay attention?
9. Mark - Looking forward, what are you focused on, where can we find you?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are th

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming TV questions. Drop Jake a note directly on LinkedIn to get in touch. Roku has been on the show 2 years ago in 2022 and since then a lot of advancements at Roku as well as streaming media have happened. He is head of the cpg, Health & wellness and insurance vertical at Roku.

Find Jake on Linkedin at : https://www.linkedin.com/in/jake-piasecki-433b80/
Find Roku on Linkedin at : https://www.linkedin.com/company/roku/
Find Roku online at : https://www.roku.com/

Here's what we asked him :
1. What’s new, what’s up, what’s changed, how has Roku media evolved for today’s omnichannel shopper?
2. What is the Roku sports experience and why is it relevant for the CPG industry?
3. What is your partnership with the trade desk and what is an unified ID 2.0. How does it connect to the Roku exchange?
4. Drumroll for our favorite topic - retail media. What’s new, what’s changed and what are new partnerships you have that cpg brands can leverage?
5. Let’s talk about your core business - the Roku homescreen. How is this beneficial to brands and how can they leverage the various apps and services on it?
6. Touching 120 Million people everyday how do you deliver on audience splintering and fragmentation for brands?
7. Jake - tell us about your role leading CPG, is that primarily business development or do you get engaged in services? If not, who does and how does a partnership with Roku work from end to end?
8. Finally, let’s ask you to look future forward. What’s in store for Roku in this brand and CPG space? What’s next and how will you leverage AI?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Jonathan Phillips (or JP), Senior Manager of Solution Engineering at Contentful. acompany on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic. This is episode 2, episode 1 with them was released with Yann from VML and Nicole from Contentful. Be sure to go to www.cpgguys.com or your favorite platform and search for cpgguys podcast Yann or Nicole.

This episode is sponsored by Contentful.

Find Johnathan Phillips on Linkedin at : https://www.linkedin.com/in/jonathanwphillips/
Find Contentful on Linkedin at : https://www.linkedin.com/company/contentful/
Find Contentful online at : https://www.contentful.com/

Here's what we asked him :
1. What was unique about contentful that drove you to be here. What is the role of a digital strategist and what does a day in your life look like?
2. Why is technology infrastructure and architecture important in content development as a brand? Would it be different for retail?
3. The pandemic changed the consumer in how they browse, where they browse, what they browse. Brands were already focused on content previously - how relevant is a content focus today?
4. What about platforms - which platforms matter for content engagement and how do you provide services to drive it?
5. Responsibility around content governance matters. How does one create and rollout content governance - what does it even mean to the brand marketer?
6. What constitutes engaging content and what does it take for a brand to create it on the contentful platform?
7. AI is turning out to be ‘scarier’ than one imagined on the content space. How does one manage AI to ensure what’s out there is real and authentic and not ‘bots’?
8. What are key trends around this space we should advice brands to focus on?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Dave Peterson, GM & global head of retail media at Epsilon, where he is responsible for unifying Epsilon’s global retail media assets and teams to accelerate retailer and brand adoption of the company’s unified retail media platform around the world.This episode is sponsored by Epsilon.

Find Dave on Linkedin at : https://www.linkedin.com/in/david-peterson-56b0511/
Find Epsilon on Linkedin at : https://www.linkedin.com/company/epsilon/
Find Epsilon online at : https://www.epsilon.com/us

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

Here's what we asked him :
1. So, its been a long wait since we’ve had Epsilon on the CPGGUYS. What’s new, what’s up, what’s changed, how has Epsilon retail media evolved for today’s omnichannel shopper?
2. In today’s volume challenged environment for brands, reach is very important - especially lost households due to loyalty changes driven by pricing. How can you help solve for this reach issue?
3. I would apply the same principle to new to brand consumers - how can Epsilon use retail media and subsequent data to bring new to brand consumers?
4. Drumroll for our favorite topic itself - retail media. What’s new, what’s changed and what are new partnerships you have that cpg brands can leverage in your offerings?
5. The omnichannel world is 24-7 and 360 in terms of how she connects, how she shops, where she discovers and where she browses - shopping baskets are very fragmented. How can a consistent view of consumers be built showing her connections cross channel?
6. Data paralysis is real - brands have more data than they need, yet we hear of 1st party data acquisition - would love your view on data, and how Epsilon supplements and help leverage data assets to get to the targeted consumer?7. Dave -believe you are releasing new capabilities this week. Share more and what brands and retailers should expect?
8. Finally, let’s ask you to look future forward. What’s in store for Epsilon in this retail media space? What’s next and how will you leverage AI? AI should not be a buzzword and how are you helping it to be applied AI at Epsilon?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Sheila Narayanan, founder of Simply Masala - a corporate career than spanned decades at GE, Rolls Royce, Mastercard, Readers Digest and even the Cub Scout, pivoted to starting a grassroots made at home, Indian meal cooking kit of spices.

Find Sheila on Linkedin at : https://www.linkedin.com/in/sheilanarayanan/
Find Simply masala on Linkedin at : https://www.linkedin.com/company/simplymasala/
Find Simply masala online at : https://www.simplymasala.com/

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

Here's what we asked her :

1. Take us through your career and the years from Rolls Royce - to Cognizant. What advice would you give a young Sheila coming out of college?

2. Let’s move on to entrepreneurism. Simply masala - how did the idea come about and what drove you to start this business?

3. Who’s your target audience – surely not just Indian college kids missing home cooking – what made you believe there was a bigger opportunity

4. Tell us about the product set - what are the different items, and what's your process for getting it out to market?

5. Marketing - how do you go about getting the brand name out?

6. Innovation - what’s cooking inside the simply masala factory? What’s next what can we expect - biryani?

7. What lessons have you learned through your journey as an entrepreneur that would be helpful to others contemplating this transition from corporate to entrepreneurship

8. Let’s go back to your corporate career - give us 3 big pieces of advice for other career women listening to this episode

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Bobby Watts, SVP AD Media of ADUSA and Stephen Rivera from ROKT. The discussion is all about user experience, path to purchase journey's and personalization.

This episode is sponsored by ROKT.

Find Bobby Watts on Linkedin at: https://www.linkedin.com/in/bobby-watts-48571b74/
Find ADUSA on Linkedin at: https://www.linkedin.com/company/ahold-delhaize-usa/
Find Stephen Rivera on Linkedin at: https://www.linkedin.com/in/stephen-rivera-25495b27/
Find ROKT on Linkedin at: https://www.linkedin.com/company/rokt/
Find Find ROKT online at : https://www.rokt.com/

Here's what we asked them :
1. It’s been a while since we’ve had you on the show. What’s new with ADUSA media? How are you approaching total retail media and customer experience? How do you see this blend into the future especially RMN customer experiences?
2. How does Rokt fit into a company's Retail Media strategy & how do you help brands measure the success of campaigns and how does working with a partner like Rokt fit in?
3. How do you help Retail Media networks measure the success of campaigns and how does working with a partner like Rokt fit in? Likewise, Stephen I’d love to hear how Rokt is helping brands measure the success of a partnership with you at retail? What is a successful benchmark for brands?
4. What has been successful in this partnership?
5. How does ROKT help retailers and subsequently brands keep customer experience as paramount on the shopper journey?
6. Let’s talk about personalization of customer experiences. What data sets are required and how does Rokt go about helping ADUSA do this for their customers?
7. How do you leverage data from different channels to inform your omni-channel strategy?
8. As you assess the performance with Ahold Delhaize so far, what opportunities do you see for 2025 that could further strengthen thepartnership
9. Looking ahead, how do you envision the partnership evolving to better anticipate and respond to changing customer needs?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views e

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement.

Find Jamie Williams on Linkedin at: https://www.linkedin.com/in/jamiestrothmann/
Find Glanbia nutrition on Linkedin at: https://www.linkedin.com/company/glanbiaperformancenutrition/
Find Glanbia nutrition online at: https://www.glanbianutritionals.com/en

Here's what we asked her :
1. Before joining Glanbia, you spent a number of years working on the agency side. How do you think it helped prepare you for your work at Glanbia? Did it shape how you engage with the agencies that you work with today?
2. Let’s start to decompose retail media into a number of different capabilities, starting with search. Is search still the most important part of a brand’s retail media strategy?
3. It seems like every week, a new retail media platform is launched. How can brands hope to manage investments across so many platforms or are some changes that need to take place around consolidation or integration that allows for more automation before brands can think beyond Amazon & Walmart?
4. RMNs are increasingly promoting upper funnel ad units like offsite programmatic and streaming TV. Are these services currently appealing to brands for investment? What’s keeping these offerings from fully replacing traditional channels like linear TV and print?
5. What are your guiding principles around partnering with both brand and customer teams in establishing retail media plans?
6. In-store retail media is another set of ad units that are quickly emerging on the retail media landscape. How do you think about employing these tools from a brand perspective? Is this more of a trade function or should brands be thinking about how to deploy for full funnel strategic activation?
7. How are you using AMC today? What business strategies are you trying to solve with more data from the retailer?
8. What industry trends around retail media are you most closely paying attention to right now?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Niccolo Gloazzo from Kettle & Fire who represents one the fastest growing bone broths in the category. We met Niccolo at shoptalk Barcelona out in Spain and a casual conversation led to a podcast on omnichannel leadership and what's needed for today's media mastery including winning and retaining customers and households.

Find Niccolo Gloazzo's on Linkedin at: https://www.linkedin.com/in/nicogloazzo/
Find Kettle & Fire on Linkedin at: https://www.linkedin.com/company/kettle-fire-bone-broth/
Find Kettle & Fire online at: https://www.kettleandfire.com/

Here's what we asked him :
1. You have been in this tech led Omnichannel space now for a decade plus. What are some learnings for you and what surprised you?
2. What a wild whacky 4 years for retail media. The large brands have brought out the full budgets. How does a smaller brand like yours compete?
3. How are you investing your media $ today? Are you leaning on certain platforms and are platforms created equal?
4. Measurement - what metrics do you look for in a world where there is limited standardization?
5. How do you ensure your teams are staying abreast of trends and changes in this space? Tell us about the importance of conferences and what matters?
6. Right now there is coupon craziness - all the digital coupon providers are having a field day. To me this is not sustainable. It’s teaching the consumer a very wrong behavior. That’s coming at the expense of a stalled budget on retail media. What is your advice on retail media budgets go forward?
7. Can we discuss pieces of retail media - Search, offsite, onsite - banner ads, social. What is considered a good investment - a mix of all or focusing heavily on search like it is today?
8. Lastly, we always ask - what’s next. What trends are you following and coaching the industry on? What adoption curve are we at the edge of?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Courtney McCants, Director of digital product sales, emerging tech at RR Donnelley. She is driven by a passion for innovative solutions and emerging technologies, and spearheads RRD’s Emerging Technology Product sales team. With 15 years of experience in media and advertising, Courtney has partnered with retailers and CPGs to craft strategies that authentically enhance customer value across the purchase journey and diverse advertising channels. Her team serves as the voice of RRDonnelley’s customers, channeling their feedback to develop strategic market offerings that shape the evolution of adtech and martech.

This episode is sponsored by RR Donnelley

Find Courtney on Linkedin at : https://www.linkedin.com/in/courtney-mccants-71311710/
Find RR Donnelley on Linkedin at : https://www.linkedin.com/company/rr-donnelley/
Find RR Donnelley online at : https://www.rrd.com/

Here's what we asked her :
1. Martech is hitting us hard and is real given its AI backing. How is martech evolving to handle the significant changes in our data environment we are exposed to?
2. So RRDonnelley recently acquired Vericast’s print and digital media units. What does this mean for the cpg industry and brands - how about retailers?
3. What a crazy inflation driven volume challenged environment we are seeing the last 18 months. Are brands responding well? Is media driving value in consumer minds?
4. Can’t really not discuss retail media in today’s omnichannel retail environment. Love to get your opinion on the state of retail media, data and how it is making a difference for brands - or is it?
5. Just as media evolves, so should measurement, but I just hear ROAS, IROAS, impressions, its like nothings changed - why? What prevents true ROI?
6. Digital marketing has evolved heavily to self service. Helping, inhibiting - and what are implications for brands and retailers?
7. Give us your viewpoint on what a meaningful connection between brands and consumers looks like. Are there any examples you can highlight?
8. Finally, let’s ask you to look future forward. What’s in store for martech and adtech, what’s the next evolution.?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Paul Wright, head of international at Uber advertising. This episode originated during Shoptalk Europe back in June at Barcelona. Needless to say, the last 4 years have seen a whirlwind change in retail media across the board. I’m talking 60+ RMN’s in the US, huge media budget shifts to sales and lower funnel but yet instore media not penetrated at all. In Europe, in store media has been RMN for a while. We thought why not learn more about international RMN, how the approach is and what the focus may be.

Find Paul Wright on Linkedin at : https://www.linkedin.com/in/paulwright66/
Find Uber on Linkedin at : https://www.linkedin.com/company/uber-com/
Find Uber online at : https://www.uber.com/us/en/about/

Here's what we asked him :
1. Your career passes through media who is who from Apple, to Amazon, omnicom, ad tv, you’ve owned companies and been a CEO in this space and even an ethical ad tech company. Take us through the years and how you got to Uber international.
2. What’s changed over the years? Did RMN”s exist in Europe and international well before they got to the US?
3. Having spent time at who is who in advertising, can you give us a quick overview of instore media and why it is considered an RMN in Europe?
4. Lets talk uber advertising for international markets. What countries, what offerings?
5. On the measurement side, how evolved is your international measurement? Are there standards and guidelines you follow?
6. What makes Uber advertising attractive to brands in Asia vs Western Europe? Which Asian markets are evolved?
7. How integrated are you with Uber eats and how do the 2 of you work together to deliver for brands?
8. Lastly, we always ask - what’s next. What trends are you following and coaching the industry on? What adoption curve are we at the edge of? What is uber ads international on the cutting edge of?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Yann Gautier from VML and Nicole France from Contentful. Today’s CPG landscape has accelerated a decade in the last 4 years since the beginning of the pandemic as far as omnichannel retail is concerned. One of the areas that requires profound transformation is engaging customer content. AI is at the forefront making the possibility of significantly scaling personalized messages in content possible in minutes. Today, we talk to two guests from one such company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic.

This episode is sponsored by Contentful.

Find Nicole France on Linkedin at : https://www.linkedin.com/in/lnicolefrance/
Find Contentful on Linkedin at : https://www.linkedin.com/company/contentful/
Find Contentful online at : https://www.contentful.com/
Find Yann Gautier on Linkedin at : https://www.linkedin.com/in/yanngautier/
Find VML on Linkedin at : https://www.linkedin.com/company/vml/
Find VML online at : https://www.vml.com/

Here's what we asked them :
1. What was unique about contentful that drove you to be here. What is the role of a chief evangelist of content?
2. Give us a day in the life of a CPG vertical lead for VML?
3. Over covid and the last 4 years with the consumer’s transformation to be 100 % digital - what has been the significant change in content and communication - what have you observed?
4. How as AI changed the game and are you working with contentful to fully leverage AI for scale?
5. Take us through the various services contentful offers. Let’s dive into ninetailed and studio as well.`
6. What constitutes engaging content and what does it take for a brand to create it on the contentful platform?
7. Give us some examples of successful content created from the contentful platform powered by AI? Who is doing this well?
8. What’s next for content? What are the power forces organizing in this space - and why should our listeners pay attention to contentful?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environment and a reality check on what's really true at retail vs sensationalizing the outcomes.
Find Steve Zurek on Linkedin at : https://www.linkedin.com/in/stevezurek/
Find NielsenIQ on Linkedin at : https://www.linkedin.com/company/nielseniq/
Find NielsenIQ online at : https://nielseniq.com/global/en/

This episode is sponsored by NielsenIq

Here's what we asked him :
1. Your career passes through PepsiCo, P&G, Haleon and NIQ. What are learnings in your corporate career you have picked up over time and what would you pass on to a younger you graduating college?
2. What a wild whacky 15 months since Apr 2023, not asking for a crystal ball, but shouldn’t baselines have settled down given all the one year lapse for snap, EBT, commodified is all well past us?
3. Let’s take inflation head on. Is the volume challenge problem driven or anchored on inflation and significant pricing taken over 2021- early 2023
4. Private label - winning formula for todays times. Commodities available more than they ever have. Has private label made a come back and here to stay?
5. On the people side, how do you ensure your teams are staying abreast of new analytics trends in the industry? Inflation - how are you helping brands to navigate it?
6. Right now there is coupon craziness - all the digital coupon providers are having a field day. To me this is not sustainable. It’s teaching the consumer a very wrong behavior. Thoughts?
7. Price gaps, slopes, curves all indicate the way forward is to work on inflation related pricing and deliver the right value for the consumer. Value can mean so many things - what is your advice on value?
8. Lastly, we always ask - what’s next. What trends are you following and coaching the industry on? What adoption curve are we at the edge of?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

THE CPGGUYS are joined in this episode LIVE from the Cannes Lions international festival of creativity at the Amazon pod - by Anastasia Leng, CEO of CreativeX. It's a conversation centered around the immense power of AI and how digital creative is changing by the hour. We are joined by special guest Ajay Sharma, VP at Bayer, who has also been our special guest interviewer on a previous episode with Nicole Vinson from Kellanova.
Find Anastasia Leng on Linkedin : https://www.linkedin.com/in/aleng/
Find CreativeX on Linkedin : https://www.linkedin.com/company/creativex/
Find CreativeX online : https://www.creativex.com/
Here's what we asked her :
1. Your career - UPenn to google to a startup founder at hatch.co to CreativeX. Take us through the years and your advice for anyone wanting to follow in your footsteps as a creative captain running such a creative agency.
2. We are at creative’s most important gathering in the world, so far what have you seen that captivates the mind as a consumer of content?
3. As brands build creative content, what role does data play in the final product? This includes both data to create content and data that is produced from content.
4. No better place than Cannes to see the evolution of creative excellence. Take us through your own experiences as CEO of CreativeX what you have seen evolve over the last few years and decade. Does the pre covid post covide digital creator economy mean anything?
5. AI is all around us - its a buzzword to many, many functions have been using it for ever. How AI is changing what creative excellence means. Will generative AI allow auto creation of campaigns? Is that a good thing?
6. Finally, touching creative all the time - what is your advice to building brands in a digital age?
7. In a digital creator economy, everyone is doing creative. How do large brands responds and how do agencies respond?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold brands and retailer accountable on this journey.

Find Jeff Bustos on Linkedin at: https://www.linkedin.com/in/bustosjeffrey/
Find IAB on Linkedin at: https://www.linkedin.com/company/iab/
Find IAB online at: https://www.iab.com/

Here's what we asked him :
1. Your career spanning Interpublic, WPP and Omnicom and now the king of measurement. Take us through the years from Florida international Univ through the years to IAB? What advice do you have for someone who wants to be in this RMN space?
2. What do you see as some of the critical challenges at RMN’s today?
3. Not all RMN’s are made the same. Some small, some scaled, some medium, Some with significant inventory, some with little or no offsite. How does a brand navigate this?
4. What do you see as the most significant trends or developments at RMN’s right now?
5. How does the IAB collaborate with other industry stakeholders to set standards and best practices for advertising?
6.With increasing concerns over data privacy, how is the IAB working to ensure responsible practices among advertisers and publishers??
7. Now the prize question of them all - how is the IAB setting standards for retail media measurement - give us a short summary of your findings in January this year?
8. What’s the next a-ha in RMN’s - is it all instore, is it offsite inventory, and will cookie deprecation’s acceleration change everything?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Patrick Miller, co-founder of Flywheel, a division of Omnicom. Joining Peter to co-host the program is Flywheel's Jacqui Dynowski. Patrick discusses "The Big Shift" white paper which he co-wrote with Katie Box.

Follow Patrick Miller on LinkedIn at: https://www.linkedin.com/in/patrickgmiller/
Follow Flywheel on LinkedIn at: https://www.linkedin.com/company/flywheel-digital/
Follow Jacqui Dynowski on LinkedIn at: https://www.linkedin.com/in/jacqueline-dynowski/

Download "The Big Shift” white paper at: https://www.flywheeldigital.com/guides/the-big-shift-retail-power-dynamics

Learn more about the CGT Sales & Marketing Summit Sept 23-25 in Princeton NJ: https://www.cgsmsummit.com/2024

Patrick answer these questions:

1. Brands were very dominant in the first half of the last century. What changed in terms of the retail landscape and how did brands respond?
2. What is it about the digital shelf in online marketplaces that differs from the physical world and what power do brands have in this channel?
3. Why are retailers so excited about retail media? What are their core motivations for launching networks?
4. For retail media to deliver revenue and profit growth to retailers, there is an expectation that it will attract “Net new” investments from brands. What do brands need in exchange for these new dollars to begin flowing at scale?
5. You often use words like closed-loop, determinism and probabilism when talking about media across retailers. What does this mean for brands in the context of their media spend and why should they be thinking about deterministic measurement?
6. Meanwhile domestic retailers are feeling pressure from new competitive sources like Chinese marketplaces. Why and how are they responding?
7. How should brands be leveraging the power they have in the era of marketplaces and retail media to realign the balance of power and how should retailers respond?
8. What types of investments and choices do brands need to make in order to evaluate which retail media networks are right for them? And how will they know which ones are best positioned to help them grow profitably?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS talk to Eziah Syed, co-founder & CEO of Mend Nutrition. Mend's mission is 'We have come together to make a positive impact on human health by developing nature powered, science backed formulas customized for each stage of the healing journey.'.
Follow Eziah Syed on Linkedin at : https://www.linkedin.com/in/eziah/
Follow Mend on Linkedin at : https://www.linkedin.com/company/mend-nutrition/posts/?feedView=all
Follow Mend online at : https://mend.me/.
Here's what we discussed :
1. Your career passes through Deloitte, Citibank, startups and now Mendnutrition. Take us through your career journey and how it led to Mend. Also what advice would you give for others entering natural wellness?
2. What do you see as some of the critical challenges in health and healthcare today? How did you arrive at the name MEND?
3. How does mend help to alleviate these challenges? Last time you told us about your connection to providers - how does this work, who is in the network?
4. How and what sports teams are benefiting from Mend. Can the common Joe or Jane benefit from Mend - is it surgical pre and post - how about everyday wellness - what do you offer
5. Last time you told us about your connection to providers - how does this work, who is in the network?`
6. Talk to me about clinicals. Its not often we hear a natural supplements product using clinical trials - more common for a procedure or drug - take us through the how and why. It seems to be a habit for MEND - what should consumers interpret about your focus on this?
7. Your take on pharma - the knee jerk recommendation today is all pharma - is there a connection between eating natural and the power of the mind to manifest health using natural wellness to avoid health problems and solve them?
8. What’s next for Mend? What need states will you continue to address and expand to?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Joanna O’Connell, Chief Intelligence Officer at Omnicom Media Group & Xian Wang, VP of Retail Insights at Flywheel. Joining PVSB in the hosting seats is Jacqui Dynowski of Flywheel.

Follow Joanna O’Connell on LikedIn at: https://www.linkedin.com/in/joannao2/
Follow Xian Wang on LinkedIn at: https://www.linkedin.com/in/xian-w-4221b3b/
Follow Jacqui Dynowski on LinkedIn at: https://www.linkedin.com/in/jacqueline-dynowski/

Download the new “Connected Commerce” white paper at: https://transformation.omnicommediagroup.com/connected-commerce-white-paper/

Learn more about the CGT Sales & Marketing Summit Sept 23-25 in Princeton NJ: https://www.cgsmsummit.com/2024

Joanna & Xian answer these questions:

1. Is the purchase funnel still relevant in today’s omnichannel world of marketing strategies for the consumer life cycle and what new considerations do brands need to consider?
2. Why do brands need to act faster and more intelligently in their media investments given the data-driven world of today?
3. How have retail media networks bridged the gap for brands in connected commerce?
4. What are the core benefits for brands in a connected commerce world?
5. What challenges still remain for brands seeking to enter the retail media ecosystem?
6. What are the core considerations brands need to address as the shift to a connected commerce approach to marketing strategy?
7. How does creative play a critical role in connecting a brand to a shopper?
8. What trends around Connected Commerce are you most focused on following right now?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer. Joining PVSB in co-hosting this episode is FMCG Guys host Daniel Torres Dwyer.

Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/
Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/
Follow Nestlé online at: https://www.nestle.com/

Listen to Neel's first episode of the CPG Guys podcast: http://cgguys.com/neelarora

Neel answers these questions:

1. You took a sabbatical and were able to do so many things most wait until they are retired. How was the experience and what would you pass on to others?
2. Let’s stay on this topic, since it's not talked about most - tell us how you relaxed, made peace with your decision to recharge and what activities did you do to recharge? How did it feel to come back to work and adjust again into a routine at work?
3. You lead global ecommerce for the world’s largest food manufacturer, what is a day in the life of Neel?
4. How does global leadership work? How many countries do you work with?
5. How does a global team measure for success - what metrics do you create for accountability and how do you measure against it and ensure success for the consumer?
6. How do you align country by country for outcomes at the digital shelf?
7. Global capabilities - SCANR was how Sri thought about it at JnJ. What's the latest with content? Does it make a difference any more in a digital creator economy? How do you integrate social commerce into what you do?
8. As we wrap up this episode, let’s talk trends - what are you keeping up with these days? What matters - AI, clean rooms, what else?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode shot LIVE from the KPM/84.51 Cabana at Cannes Lions international festival of creativity at Cannes, France.
We are joined by Cara Pratt, SVP and head of Kroger precision marketing, and Meghan Johnson, head of consumer experience and media at Mondelez international.

Find Cara Pratt on Linkedin : https://www.linkedin.com/in/cara-pratt-2429614/
Find Meghan Johnson on Linkedin : https://www.linkedin.com/in/megataps/
Find 84.51 on Linkedin : https://www.linkedin.com/company/84-51/
Find Mondelez international on Linkedin : https://www.linkedin.com/company/mondelezinternational/
Find 84.51 online : https://www.8451.com/
Find Mondelez international online : https://www.mondelezinternational.com/

This is a discussion on sustainability and retail media and the corresponding footprint around it. We recorded this live during the middle of heavy rains and relocated twice!!!

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Michael La Kier, VP of Brand Development at Independent Grocers Association, Inc. (IGA), the largest affiliation of independent grocers in the U.S. and around the world, boasting 1,700 U.S. stores and 6,200+ globally.

Follow Michael La Kier on LinkedIn at: https://www.linkedin.com/in/michaellakier/
Follow IGA on LinkedIn at: https://www.linkedin.com/company/iga-inc./
Follow IGA online at: https://corporate.iga.com/

Michael answers these questions:

1. What is IGA and what services are you charged with providing to and for your member retailers?
2. How does your role in brand development at IGA play into the broader shopper engagement strategy?
3. IGA has built a partnership with Grocery Shopii. What is the objective here and what are the outcomes you are seeking for your shoppers? Is this about digitally-influenced sales?
4. It seems that every retail is getting into the publishing game by building a retail media network. IGA has done this. What unique or differentiating capabilities were you looking to offer CPG brands?
5. IGA has partnered with Ideal by DesignHouse in developing its RMN. Why are they a great partner and what does the partnership afford to brands looking for investment?
6. What RMN capabilities is IGA offering to brands and how is performance measurement achieved?
7. Are there specific trends that you are monitoring for your brand development role and how do you hope they will play into value-building for IGA’s shopper engagement strategy?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Nicole Vinson, VP Global Digital, Media & Omni Shopper Experience at Kellanova. This episode was recorded at the Cannes Lions International Festival of Creativity. Ajay Sharma, VP of eCommerce & Omnichannel at Bayer guest hosted this episode.

Follow Nicole Vinson on LinkedIn at: https://www.linkedin.com/in/nicolevinson
Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/
Follow Kellanova online at: http://kellanova.com
Follow Ajay Sharma on LinkedIn at: https://www.linkedin.com/in/ajay-sharma-26900360/

Nicole answers these questions:

1. You have a career with ecommerce experience and even touched Xbox and CRM systems. Take us through the years and how you got to the leadership role you are in today? What advice would you give an entry level you?
2. Retail media - 2020 bs 2024. What’s changed, how do you coach brands and sales teams on this?
3. Capabilities - does digital content, images, videos all these mean anything anymore?
4. You’ve been in ecommerce account development since day one Amazon. How has this evolved and how have you handled the evolution.
5. What is digital transformation in a world where most are now Omnichannel trained? What are you advocating in the industry?
6. AI - how are you approaching it?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Steve Dennis, author of “Leaders Leap - Transforming Your company at the Speed of Disruption” and host of the Remarkable Retail Podcast.

Follow Steve Dennis on LinkedIn at: https://www.linkedin.com/in/stevenpdennis/
Purchase Leaders Leap on Amazon: https://a.co/d/j8kHQ6M
Listene to the Remarkable Retail podcast on Spotify: https://open.spotify.com/show/5br8q17fDMJx6mmpuTw9SX?si=5MT-PFjGRS270lve23N4_A

Steve answers these questions:

1. Shift happens. What shifted in your life to make you change direction and ultimately to write the book Leaders Leap?
2. In your book, you note that leaders are often too timid in their efforts to transform their businesses in an ear of rapid change. What is often the result of this timidity?
3. The meat of your book focuses on seven leadership principles. We’ll go through them in our discussion. Why does a leader need to crush her/his own ego, getting humble & embracing vulnerability and wake up to accept new realities (not just using Google as a facsimile)?
4. Great brands don’t chase customers, customers chase great brands. How does this quote exemplify the need for businesses to improve their targeting and why should they connect emotionally through memorable stories?
5. How does thinking radically improve growth and success and why is playing it safe actually risky in business?
6. How does agility & innovation support success in an era of disruption?
7. The culmination of the book is all about the Big Leap. Have you taken your own advice to break free of the retail corporate persona you have been cultivating in your career?
8. Tell us about the Remarkable Retail podcast.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Bharat Pulgam, co-founder & CEO of affordable last mile delivery service - Buncha. Buncha is a 'milk-man' type delivery service now operating in Colorado & Minnesota and fast expanding. For $3.45 per delivery, this is about the lowest cost we are experiencing in the marketplace.

Find Bharat Pulgam on Linkedin at : https://www.linkedin.com/in/bpulgam/
Find Buncha on Linkedin at : https://www.linkedin.com/company/gobuncha/
Find Buncha online at : https://www.gobuncha.com/

Here's what we asked Bharat :

1. Bharat, give us the update, since March its been a few months at the time of this recording, what has expanded, what has changed at Buncha?
2. Why is Buncha a good value proposition for brands. What brands and categories should be talking to you? Can brands work with you on the platform for offers to consumers?
3. How has investor partnerships been and can you take us through how capital growth has been? Any key messages for prospective investors?
4. Give us the scoop on expansion plans, since you last came on, what categories have you expanded to, which new brands and retailers are partners?
5. Retail expansion - what does your current capital flow look at and what cities or neighborhoods are you seeking to deliver for and into?
6. I’d love to hear about customer experience on the app? What’s new, what’s changed and how are you streamlining order friction for your customers?
7. What is your outlook on other grocery intermediary delivery partners? They don’t focus on routine and pantry but they are a large part of home delivery? What is your approach for these customers?
8. The last question here is always a fast forward - what trends do you see evolving in delivery that makes you believe Buncha is the long term community grocery pantry delivery platform of choice for customers, brands and retailers alike?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Luke Kigel - VP of digital marketing & consumer experiences at Kimberly-Clark.

Connect with Luke Kigel on Linkedin : https://www.linkedin.com/in/lukekigel/
Connect with Kimberly-Clark on Linkedin : https://www.linkedin.com/company/kimberly-clark/
Connect with Kimberly-Clark online : https://www.kimberly-clark.com/en-us

This discussion is all about modern marketing and catering to today's digitally influenced consumer and what skillsets are required to make today's brands elite.

Here's what we asked Luke :

1. Your career passes through elite brands like J&J, mediacom, Universal Mcann, OMD, Walgreens including retail media leadership. Take us through the years to KCC and what advice do you have for someone wanting to follow in your steps?
2. How have your past experiences at agencies, especially UM, shaped your plans for this role?
3. How does Kimberly-Clark approach full funnel marketing? Which one wins - upper or lower funnel? What does a full funnel marketing campaign look like?
4. How do you advocate for the perfect campaign at KCC - what constitutes a great campaign?
5. How do you help measure media success? What kind of metrics do you use and advocate for in your MMM?
6. Retail media - the crazy world that’s shaped over the last 4 years. You even have experience running an RMN in your previous role - what is going on?
7. How do you partner with brands on innovation? What is your innovation philosophy and how do you partner with retail to activate?
8. The last question is called fast forward - what’s the next evolution of the consumer and the shopper journey? What are you planning for?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

THE CPGGUYS are joined in this episode by Jeff Cohen, tech evangelist for Amazon ads. We did this LIVE from the Amazon port podcast studio at Cannes Lions international festival of creativity at Cannes, France.

Find Jeff on Linkedin at : https://www.linkedin.com/in/jeffreycohen/
Find Amazon on Linkedin at : https://www.linkedin.com/company/amazon/
Find Amazon ads online at : https://advertising.amazon.com/

This discussion is about career leadership and how it is to work at Amazon day to day. Here's what we asked him :

1. Jeff, your career touches textbooks.com, has wheels in it, then principal evangelist for amazon ads. Take us through the years and learnings you have picked up on the way?
2. What is a principal evangelist for Amazon ads? What does a day in your life look like?
3. Talk to us about mentoring and mentorship? Are they different, have you had influential mentors? Do you mentor others today?
4. Brand excellence - you are obviously a brand builder as well. What coaching would you give brands - sitting right here in Cannes about building. What principles have you used for this?
5. How do you motivate and inspire your team to achieve their goals and reach their full potential?
6. What are some of the key qualities that you believe are essential for effective leadership, and how do you cultivate those qualities in yourself and others?
7. In today’s crazy “I want it now” world, how does Jeff balance the need for short-term results with the need for long-term strategic planning?
8. This last question is called fast forward. What trends are you following these days in the industry? What would you advise the CPGGUYS to follow?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Kenny Juskowiak, MD for emerging brands. Our discussion was recorded LIVE at NielsenIQ's annual c360 conference in May 2024. We discussed NielsenIQ's offerings and services for startup and emerging brands.
This episode is sponsored by NielsenIQ.
Find Kenny Juskowiak on Linkedin : https://www.linkedin.com/in/kenny-juskowiak/
Find NielsenIQ on Linkedin : https://www.linkedin.com/company/nielseniq/
Find NielsenIQ online : https://nielseniq.com/global/en/

Here's what we asked him:
1. Let’s start with your career background - you have extensive client service experience in customer success at Nielsen itself over 10 years in the past. How did this set you up to be the leader for emerging brand success at NIQ?
2. Take us through how you approach services for small brands at NIQ? How do you bring focus to brands thay may not have the scale or financial resources to partner with you in a scaled way?
3. I want to double down on ecommerce - Amazon obviously is the behemoth here and a brand should not be looking at comprehensive share without Amazon coverage. How do you provide a full view of coverage for them with ecommerce in the mix?
4. Wejust saw the second annual pitch slam. How did NIQ conceive this? How do you go about sourcing the finalists and what happens next to the winner - how do you support them?
5. So, with coverage and partnerships for smaller emerging brands, how do you partner with private equity or VC who is probably the desired exit outcome for many of them?
6. What about founders who are in very early stage - can they partner with you on measurement and insights? If so, how do you support them?.
7. NIQ has a whole offering on consumer insights led by panel data, shopper journeys, etc. and a thorough understanding of the shopping experience - do small brands have the ability to do this with you?
8. Thanks for the summary of how NIQ covers emerging brands - lets do a section called ‘fast forward’ - how do you see small brands competing in today’s over complex ecosystem of extensive data and digital shelf vs physical shelf? Are you ready for this mega shift in consumer response?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in the band Katseye debut: https://www.youtube.com/watch?v=bYg6aMDQ_TA

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

In our 400th episode, the CPG Guys are joined by Seth Dallaire, Chief Revenue Officer at Walmart. The episode was recorded at the Cannes Lions International Festival of Creativity.

This episode is sponsored by the 2024 DSN Issue Summit, December 4 in New York City. To learn more, visit: https://events.drugstorenews.com/issuesummit

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

Seth answers these questions:

1. Welcome back, since we last had you, Walmart connect, Walmart Data Ventures, and Walmart plus are on a great ride. If you look back at the last few years you’ve been here, do you feel the magic moment has arrived?
2. Walmart connect - growing every day in leaps and bounds, providing value everyday to brands. What’s the heartbeat of WMC, and why should brands continue to invest with you?
3. Walmart Luminate has now also been around a couple years. At General Mills, I was a big believer that we should used the outputs from the platforms for our everyday business - penetration, growth, share, etc. How are brands leveraging Walmart luminate?
4. Can you take us through the larger Walmart data ventures endeavor - what else does it involve, are there services that we are not discussing on the CPGGUYS?
5. On the people side, how do you ensure your teams are staying abreast of new technologies and trends in the industry? Inflation has challenged all of us - how are you helping brands to navigate it?
6. In store retail media - we have to discuss what’s next here. What do you offer and what’s next here? How are you delivering upper funnel out of platform capabilities for brands?
7. Walmart plus is also a few years in - how is it performing, are consumers excited to continue to leverage it - what’s in the works?
8. Lastly, we always ask - what’s next. What trends are you following and coaching Walmart on? What adoption curve are we at the edge of?

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Deren Baker CEO of Flywheel Ventures and Molly O'Bryen Sr. Director, Head of TikTok Shops at Flywheel Ventures, part of the Flywheel Commerce Network.

Follow Deren on LinkedIn at: https://www.linkedin.com/in/derenbaker/
Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-o-bryen-3a050147/
eMail Molly at: molly.obryen@flywheeldigital.com

Read Flywheel's new White Paper "The Big Shift" at: https://www.flywheeldigital.com/guides/the-big-shift-retail-power-dynamics

Deren & Molly answer these questions:

1. What is this new group Flywheel Ventures?
2. What is TikTok Shops?
3. Why should CPG brands be interested?
4. What does a brand need to concern itself with to activate the commerce opportunities on the platform?
5. If doing your own shop, what are the FAQ's
6. How is FW making this easier?
7. How long does it take to get up and running?
8. How do brands get involved?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Jay Richman, VP of product & technology for Amazon. This episode was recorded LIVE at Cannes, France during the Cannes Lions festival of creativity in June 2024. Customer obsession, experimenting with new technology are at the core of Amazon. In this episode, we discuss everything from today's artificial intelligence trends to user experience improvements and of course creativity.

Follow Jay Richman on LinkedIn at: https://www.linkedin.com/in/jrichman/
Follow Amazon on Linkedin : https://www.linkedin.com/company/amazon/
Follow Amazon online : https://www.amazon.com/

Here's what we asked Jay :

1. Jay, you come with a solid media background that includes NBCU & spotify before Amazon. What have you learned over the years in this space and what advice would you give an earlier you to navigate this?
2. What is your role at amazon as a VP of product & tech and how does it intersect with AI?
3. AI - buzzword to many, reality to amazon for a long time. How has AI developed over the years in the industry and where is AI today?
4. AI and Amazon. I have to imagine the UX is directly delivering through AI. Can you share where Amazon is on this journey?
5. Core customer obsession has always been at the heart of Amazon. How do you connect AI and customer obsession for Amazon?
6. You have so many brands on the seller platform. Not all of them are equally built for resources. How are you helping them in their journey of content and scale with AI?
7. Lets talk Amazon ads and helping even larger brands scale there. The sheer volume of content needed between native and standard ads is different. Are you using AI to help brand creators scale easily? Does an aura of test and learn quickly get born now?
8. What tech trends are you following these days? What matters? What would you coach us to follow?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Evan Hovorka, VP of Product & Innovation at Albertsons Media Collective & Lori Johnshoy, Head of Global Retail, Media Network & CPG Industry Strategy at LiveRamp, the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust.

This episode is sponsored by LiveRamp.

Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/
Follow Albertsons Media Collective online at: https://albertsonsmediacollective.com/amc/default.aspx
Follow Lori Johnshoy on LinkedIn at: https://www.linkedin.com/in/lori-o-neal-johnshoy-4560621/
Follow LiveRamp online at: https://liveramp.com/

Evan & Lori answer these questions:

1. Why don’t you each give us a high-level overview of your history in the industry and your history working together
2. I just spent a week in Florida with a multitude of different retailers, and the thirst for growth in the marketplace has never been more pronounced…not just advertising or ad revenue growth but sales growth. Are you feeling this on the media side, and is it shifting how you think about what you do?
3. Even though Google has continued to postpone cookie degradation for what feels like the 100th time personalization and identity remain top of mind for this whole ecosystem right? What do you see as next for that?
4. How are LiveRamp and Albertson’s working together here? How does 1+1 = more than 2?
5. Of course retail media networks are now working harder to monetize their data as well as their inventory - Evan, can you talk about how Albertson’s is amplifying that?
6. How does that dovetail with what LiveRamp sees- rise of self-service, programmatic; how to control "cannibalization"....
7. What are the ways data collaboration unlocks new insights and improves media performance? What are some of the opportunities and challenges you’ve seen?
8. What’s the future-state of this type of data sharing? Do you think this is sufficient to offset any signal loss from cookies or any other data privacy initiatives? Where does CTV fit in short and long term?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in the band Katseye debut: https://www.youtube.com/watch?v=bYg6aMDQ_TA
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

This episode was recorded at the Cannes Lions International Festival of Creativity with a live audience. The CPG Guys were joined by Ryan Mayward, SVP of Sales at Walmart Connect and Jacquelyn Baker, CEO of Omnicom Commerce Group, part of the Flywheel Commerce Network.

Follow Ryan Mayward on LinkedIn at: https://www.linkedin.com/in/ryan-mayward-b67458/
Follow Walmart Connect online at: https://www.walmartconnect.com/

Follow Jacquelyn Baker on LinkedIn at: https://www.linkedin.com/in/jacquelyn-baker-a5b6811b/
Follow Omnicom Commerce Group online at: https://omnicomcommercegroup.com/

Ryan and Jacquelyn answer these questions:

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Joell Robinson, Senior Director for Retail Media Sales & Activation at Giant Eagle & Neil Murphy Chief Revenue Officer at Bridg, a division of Cardlytics.

This episode is sponsored by Bridg.

Follow Joell Robinson on LinkedIn at: https://www.linkedin.com/in/joellguglielmo/
Follow Leap Retail Media Network online at: https://www.leapmediagroup.com
Follow Neil Murphy on LinkedIn at: https://www.linkedin.com/in/neil-murphy-49b940?
Follow Rippl Media Network online at: https://www.bridg.com/rippl-for-advertisers

Joell & Neil answer these questions:

1. As you seek to build out a meaningful retail media program, having a complete understanding of shoppers connected to transactions is fundamentally important. Would you elaborate on this and some of the challenges you face in this area?
2. As you thought about seeking to resolve the identities of anonymous transactions, connecting them to Giant Eagle loyalty program members in order to further enrich Leap Media Group, what were important elements of your decision to partner with an external service provider?
3. After deciding to partner with Bridg, what was the integration process like? How much effort on Giant Eagle’s side did it take to activate the partnership and what were the KPIs you employed to evaluate the investment?
4. In order to attract brands to invest in retail media, scale is a major consideration. How has Giant Eagle’s recent announcement that it has entered the Rippl Data & Media Network enabled you to address the scale challenge that many regional & super-regional retailers have faced?
5. How are brands able to leverage the Bridg-enhanced purchase behavior data of Giant Eagle shoppers to drive successful full funnel advertising outcomes?
6. Where are you hoping to take the partnership with Bridg and what advice woul you give to other regional retailers looking to make their networks more appealing and accessible to brand advertisers?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in the band Katseye debut: https://www.youtube.com/watch?v=bYg6aMDQ_TA
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their app

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Marco Steinsieck, Head of Sephora Media Network, the retail media division of Sephora, a global omnichannel beauty care retailer.

Follow Marco Steinsieck on LinkedIn at: https://www.linkedin.com/in/marcosteinsieck/
Follow Sephora on LinkedIn at: https://www.linkedin.com/company/sephora/
Follow Sephora online at: https://www.inside-sephora.com/en/about-sephora

Marco answers these questions:

1. Can you share some highlights of your journey to becoming the head of Sephora Media Network?
2. Why do you think retail media is experiencing such an enormous growth trajectory? What is it about the market conditions that are enabling this and why is the beauty category at the front of this media channel?
3. Let’s get into Sephora Media Network. Would you start by dimensionalizing the size of your audience, the behavioral & attitudinal data set that underpins targeting capabilities and finally the advertising solutions you have for your opened & operated site & mobile app properties? (Follow-up: Do you offer both self-service and managed services?)
4. While lower funnel conversion is a core objective for brand advertisers, upper funnel tactics for discovery and awareness are also important particularly in beauty. What solutions exist for advertisers to engage Sephora shoppers off-site and in-store and what partnerships with other ad tech partners are enabling these?
5. What types of performance measurement solutions does Sephora Media Network offer advertisers either in-house, through third parties or via clean room access?
6. Do you have some examples of how brands partnering with Sephora have been able to achieve success in different areas of the marketing funnel?
7. How do brand advertisers collaborate with Sephora Media Network to drive meaningful growth?
8. Looking forward, what should we expect to see from Sephora in helping to advance the retail media landscape?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in the band Katseye debut: https://www.youtube.com/watch?v=bYg6aMDQ_TA

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Jeff Malmad, global head of commerce at Mindshare. He is also the host of our weekly programming on Tuesday's - the retail media minute. Jeff's previous episode can be found here and is one of our top performing episodes of all time to the day : 'the ABC's of retail media'
https://podcasts.apple.com/ca/podcast/the-abcs-of-retail-media-with-mindshares-jeff-malmad/id1517335575?i=1000567672015

Follow Jeff Malmad on LinkedIn at: https://www.linkedin.com/in/jeff-malmad-4141198/
Follow Mindshare on LinkedIn at: https://www.linkedin.com/company/mindshare/
Follow Mindshare online at: https://www.mindshareworld.com/

Jeff and Sri have a discussion on the following : note - Sri and Jeff had a back and forth discussion vs our standard format of 8 questions.

1. Your first episode of the Retail Media Minute launched almost 2 years ago. What are some of the biggest changes you’ve seen in retail media and commerce marketing since then?

2. So many retailers and companies have launched retail media networks over the past couple years – what has surprised you about the moves you’re seeing in this space?

3. You’ve talked before the convergence of ecommerce with the in-store experiences. What would you like to see more of from retailers and brands here?

4. We can’t talk about ecommerce without talking about AI. What are some of the interesting use cases you’ve seen for AI in the retail media space?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Jill Pavlovich, SVP of Digital Shopping Experiences at Albertsons Companies.

Follow Jill Pavlovich on LinkedIn at: https://www.linkedin.com/in/jill-pavlovich/
Follow Albertsons Companies on LinkedIn at: https://www.linkedin.com/company/albertsons/
Follow Albertsons Companies online at: https://www.albertsonscompanies.com/

Jill answers these questions:

1. Would you share with us some of the most relevant ones that you feel shaped your career to this point where you lead digital shopping experiences at Albertsons?
2. You joined Albertsons a year into the pandemic. As you took the lead in your group, what were the priorities that you either inherited, adapted or established that have guided your strategy for the last 3 years?
3. Content is at the heart of organic search. How do you think about procuring all of the content that drives conversion at Albertsons? Is it about actually owning the content?
4. What KPIs do you focus on for digital shopping experiences and how do you go about measuring them?
5. How do you approach building a meaningful & sustainable Tech Stack that delivers best-in-class digital shopping experiences?
6. Albertsons Media Collective has been on our podcast 6 times, talking about their RN. How do you partner with Kristi’s team to ensure that the shopping experience on your banner sites meets your strategic objectives?
7. Awards have been forthcoming of late for Albertsons: A Webby Award for People's Voice in the shopping and retail category, two Stevie Awards, one for your App which won first place for Best User Experience and one for your Shoppable Recipes Experience, within your App, which won first place in the Food & Drink Category, and for you personally, a Customer-Obsessed Leadership Award from Forrester. What’s in the water at Albertsons these days?
8. Looking into the immediate future, what digital shopping trends & capabilities are you most focused on leveraging to build a better shopping experience at Albertsons?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Conor Keane CEO and Andre Souza Head of Data Science at Spring Global, a company renowned for its engineering excellence in CPG salesforce automation software.

This episode is sponsored by Spring Global.

Follow Conor on LinkedIn at: https://www.linkedin.com/in/conor-keane-1aaa6/
Follow Andre on LinkedIn at: https://www.linkedin.com/in/andr%C3%A9-luiz-ara%C3%BAjo-de-souza-b8b766115/
Follow Spring Global on LinkedIn at: https://www.linkedin.com/company/springglobal/
Follow Spring Global online at: https://www.springglobal.com/
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple
Lara Raj in the band Katseye debut: https://www.youtube.com/watch?v=bYg6aMDQ_TA

Conor & Andre answer these questions:

1. The world today is largely using AI as a buzzword. Lots of AI mandates. Lots of confusion and skepticism. Why is this still largely stuck in this paradigm?
2. For any AI based solution being built, what is the best way to ensure the data input is solid and the resultant outcomes are too?
3. Is there any privacy concern? Can anyone use publicly available data and build solid AI engines and feed generative AI like Chat GPT?
4. CPG field processes such as retail execution are theoretically a good use case for applying AI: lots of data, repeatable processes, labor intensive. Believe you guys are looking into scaling solutions here? Tell us more.
5. Is AI really going to take away jobs? If so, what should those who are impacted be learning to stay relevant and connected to new workstreams that emerge?
6. How can your solutions provide gamification with AI to engage sales employees and therefore attract and retain Gen Z?
7. Take us through the command center, Edge AI and Coach AI. Why is this relevant for sales folks?
8. Since supply chain has been one of the first adopters of AI, will retailers force brands to adapt AI? Where will they go first?
9. what trends are you following in AI that our audience should know?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Sri & PVSB recap the highlights & insights from their trip to the 2024 Cannes Lion Festival of Creativity.

Follow Cannes Lions on LinkedIn at: https://www.linkedin.com/company/cannes-lions-international-advertising-festival/
Follow Cannes Lions online at: https://www.canneslions.com/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Abi Subramanian, Group VP of Customer Loyalty, Marketing at the Walgreens Advertising Group.

Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/
Follow Walgreens advertising group on LinkedIn at: https://www.linkedin.com/company/walgreens/

Abi answers the following questions :

1. Welcome back, since we last had you, here you are at Walgreens. What are your early observations on Walgreens RMN?
2. How have your past experiences at Sam’s Club, Lowes shaped your plans for this role?
3. What makes your value proposition unique that brands should invest with you?
4. How does Walgreens cover full funnel marketing? What capabilities exist?
5. How do you help measure success? What kind of metrics are available
6. In store retail media - what do you offer and what’s next here?
7. What does a best in class partnership with you look like?
8. What’s next for retail media in our industry and center store?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Imteaz Ahamed, Director of Performance Marketing, Nutrition at Reckitt & Host of the Applied Intelligence Podcast.

This episode was recorded at the Cannes Lions Festival of Creativity.

Follow Imteaz on LinkedIn at: https://www.linkedin.com/in/imteaza/
Subscribe to the Applied Intelligence podcast on Apple or Spotify

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Brittain Ladd, an independent supply chain consultant working with the world's largest brands and retailers. He is very popular for his M&A predictions and ability to accurately stay connected with modern trends.

Follow Brittain Ladd on LinkedIn at: https://www.linkedin.com/in/brittainladd/

Brittain answers these questions:

1. Your career began in the United States Marine Corps where you served as a Tank Commander before reenlisting into the Infantry and ending as a Scout/Sniper with STA 2/8. You then earned a BA degree and eventually three Masters degrees. You have worked for Deloitte, Capgemini, Amazon, Dell, Michaels, and Kroger. You say leadership is what determines the ability of a company to succeed. Walk us through your beliefs about leadership.
2. Amazon and Walmart, who has the advantage and why?
3. What about Target? What should they be focused on?
4. Can’t complete this episode without talking drones. Has anyone figured this out or is it a mere fantasy?
5. Your posts on starbucks caught my eye. What is going on with the decline, and do they have a shot? No pun intended.
6. What are the latest advancements in retail technology? You have mentioned 345 Global in several of your posts; what makes them so unique?
7. What are instacart's long term prospects? Why are only 2% of all groceries purchased delivered to a home? What should a retailer do to make online grocery profitable?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys and FMCG Guys collaboratively recap the recently concluded Shoptalk Europe conference. Sri Rajagopalan & Daniel Torres Dwyer attended the conference LIVE and are interviewed by CPGGUYS co-host Peter VS Bond as he digs deep on trends, retail participation and what's next.

Follow Sri Rajagopalan on Linkedin : https://www.linkedin.com/in/sri-rajagopalan-09a0062/
Follow Daniel Torres Dwyer on Linkedin : https://www.linkedin.com/in/danieltorresdwyer/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Doug Jossem, Head of Food at Walmart Connect, the retail media arm of Walmart.

Follow Doug Jossem on LinkedIn at:
Follow Walmart Connect on LinkedIn at:
Follow Walmart Connect online at:

Doug answers these questions:

1. Take us through the years of your career development from CNN, Yahoo, Twitter, Comedy Central to WMC head of food. Any advice for those wishing to follow in your footsteps?
2. What does leadership for WMC in the food consumables space mean? How do you bring your authenticity to how you deliver for WMC?
3. What makes WMC a unique value proposition for brands? Why should they invest with you?
4. When brands invest with you, what measurement and metrics can they expect? How do you measure success?
5. Take us through the portfolio of on-site and off site offerings at WMC.
6. In store retail media is getting a lot of attention. What does this mean for WMC and how are you connecting with merchants on this?
7. WMC can be a national media provider for brands. How are you working your way to that? What makes the value proposition strong as a national media provider.
8. How do you see retail media evolving in the next few years?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Julie Bowerman, Chief Marketing Officer at Kellanova, a leading company in global snacking, international cereal and noodles, and North America frozen foods, with iconic, world-class brands and strong underlying growth momentum and profitability.

Follow Julie Bowerman on LinkedIn at: https://www.linkedin.com/in/juliebowerman/
Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/
Follow Kellanova online at: https://www.kellanova.com/us/en/home.html

Julie answers these questions:

1. What experiences do you think you learned over the years that are playing out everyday in your current CMO role? What advice would you give other young aspirants who wish to follow your footsteps?
2. How have personally adapted to this new normal and how are you bringing Kellanova along on its way there?
3. How are you approaching retail media given its complexity, its new focus on offsite and where does it belong on the MMM?
4. How are you prioritizing the digital shopper journey for innovation effectiveness and how does consumer insights inform your innovation development and portfolio?
5. What are some of the biggest challenges you face as a CMO of a snacks category brand? Where do you see the greatest opportunities for growth and innovation in Kellanova's marketing efforts?
6. How does Kellanova and you approach brand building and maintaining a positive brand reputation in today’s social media led consumer connection?
7. What characteristics do you look for in team members and leaders that can work with you collaboratively to develop brand Kellanova. What advice do you have for other leaders listening to this?
8. What emerging trends do you believe will have the biggest impact on marketing in the near future? How are you to adapt to these trends and stay ahead of the curve?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by the cheif revenue officer of ibotta, Chris Jensen. ibotta is a leading performance marketing platform that has delivered more than $1.8 billion in cumulative rewards to its users. Launched in 2012, ibotta has more than 50 million downloads, is one of the most frequently used shopping platforms in the United States, and offers cash back on purchases on more than 3,000 leading brands and retail partners.

This episode is sponsored by ibotta.

Follow Chris Jensen on Linkedin at ; https://www.linkedin.com/in/chrisj-jensen/
Follow ibotta on Linkedin at : https://www.linkedin.com/company/ibotta-inc-/
Follow ibotta online at : https://home.ibotta.com/

Here's what we asked Chris ;

1. ibotta is positioned very differently from traditional couponing mechanisms. How do you feel Ibotta’s unique business model drives value for brands and consumers?
2. How has Ibotta grown and evolved from a start-up to now a public company. How does this impact clients and consumers?
3. Brands, consumers and retailers alike are experiencing pretty unique headwinds right now. How do you think that ibotta’s performance marketing approach drives value in ways that some other tactics cannot, both generally as well as in this current climate?
4. What role does ibotta play in driving consumers to explore additional or new products within a brand’s portfolio?
5. How can ibotta tailor its cross-category promotions to meet the diverse needs of today’s consumer and ultimately drive portfolio penetration for brands?
6. You bring an interesting perspective, having been at Whole Foods and really pioneering some of their performance marketing there and now leading the Revenue team at ibotta. Given those experiences, what lessons do you share with brands about incrementality? about basket building?
7. With the rise of eCommerce and direct-to-consumer brands, how is ibotta poised to remain relevant and drive value for brands?
8. In what ways does ibotta incentivize repeat purchases and loyalty amongst households? How does this contribute to sustained penetration for brands?
9. How does ibotta work with brands to design programs that resonate with different household demographics and drive penetration in key markets?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute a

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Andrew Lipsman, an independent analyst and founder of media, ads + commerce. Andrew is ex-marketer and the author of many a report on which many have made investment decisions over the last few years on their ecommerce and omnichannel retail investment budgets.

Follow Andrew Lipsman on Linkedin at : https://www.linkedin.com/in/andrew-lipsman-10b2162/
Follow Media, Ads + Commerce on Linkedin at : https://www.linkedin.com/company/media-ads-commerce/

Here's what we covered :

1. We always associated you with Emarketer and the great insights you provided. You’re independent now like me, how is the difference?
2. Hot topic - what’s the latest news on retail media? What should we be paying attention to?
3. You recently presented some provocative insights on incrementality measurement at the Path to Purchase Future Forward Summit. What can you tell us about that?
4. What’s going on with Instacart? IPO is in the rear view mirror. The stock has done well. What should we expect next as we haven’t really seen a substantial expansion of coverage? If anything there’s been a decline in business.
5. Amazon fresh is next - new store announcement happened. Seems to be a teeter totter. If grocery is to be figured out it’s through fresh, though core grocery is growing rapidly. What to make of this?
6. Walmart connect is growing rapidly and we can now safely say it’s ad units are full funnel. What’s it gonna take to be considered by brands as bona fide national media?
7. You've been a strong advocate for in-store retail media. Is this market finally ready for primetime?
8. What’s next for our industry? Where is the next disruption evolving?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth.

This episode is sponsored by NielsenIQ.

Follow Liz Buchanan on LinkedIn at:
Follow NielsenIQ on LinkedIn at:
Follow NielsenIQ online at:

Liz & Sri recap the key learnings from NIQ's recent Consumer 360 #C360 event.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth.

This episode is sponsored by NielsenIQ

Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsen
Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/
Follow NielsenIQ online at: http://nielseniq.com

Kim answers these questions:

1. How would one define full view measurement, what would be included and what wouldn’t be?
2. Take us through the years of evolution of full view measurement, what makes NIQ an unique provider of full view measurement.
3. I want to double down on ecommerce - Amazon obviously is the behemoth here and a brand should not be looking at comprehensive share with Amazon coverage. Give us details of your ecommerce coverage and how you go about acquiring datasets. Why would this be assumed to be reliable in total share measurement?
4. Talk to me about NIQ product insider. Who is the target audience for it and how does it cover generational gaps that instore alone solutions may have?
5. Talk to us about what is the Amazon climate friendly pledge, and amazon pharmacy, how does NIQ go about responding to this level of attribution required and coverage?
6. Let’s get a sneak peek into dashboarding and reporting in full view coverage for ecommerce. What can users expect - give us the type of metrics one can see.
7. Can full view measurement and product insider give a sales person the ability to do a drivers analysis on casuals and chase the root cause of lack for growth
8. How do you see coverage evolving, what are you’ll working on and how does NIQ stay an elite partner of choice for full coverage and retail measurement.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, Cely Moreno-Mosier, Sr Director of Omnichannel Marketing & Retail Media Partnerships at Pepsico & Ellen Mulryan, Sr Director of Retail Data Partnerships at The Trade Desk

Follow Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/
Follow Cely Moreno-Mosier on LinkedIn at: https://www.linkedin.com/in/cely99/
Follow Ellen Mulryan on LinkedIn at: https://www.linkedin.com/in/ellenmulryan/

Molly, Cely & Ellen answers these questions:

1. Cely, what has it been like to immerse in retail media and omni marketing coming from that background?
2. Molly/Ellen, From your perspective(s), for brand advertisers, what is the value of including retail audiences in National Media?
3. Cely, From your perspective, what are some of the challenges the industry is facing right now in executing Retail Media Audiences in National Plans? From your perspective, what needs to be true to scale their use?
4. Molly, Can you share a little more about Dollar General’s approach when it comes to engaging with shoppers offsite? What’s new since you were on the show a few months ago?
5. Ellen - talk to us about how TD enables self serve access and how this has developed over the years - is this the future?
6. Cely, Why would an advertiser want access to retail data in this way? (via self-serve)
7. Molly, as an omnichannel retailer, making your audiences available for offsite through a partnership like TTD could be daunting (I can imagine), because you lose a bit of the control over the execution and the discussion with your shopper. Do you agree?
8. Selly, What advice would you give a brand that is looking to do something innovative to the Better with Pepsi Campaign? How did your partnership with the TD make this easy to work on for Pepsi?
9. What are some of the industry trends you are watching in terms of how omnichannel consumer engagement is shaping up especially with retail media?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Sean Halter, Founder & CEO of MIO marketplace, your one stop shop for brand, agency and providers. With a concept of a 'campfire' meetup between CMO's, Agencies and providers, MIO is your solution for comprehensive, cross platform media spend management. Sean is also the host of the show 'CMO suite' found on all major podcast platforms.

Follow Sean Halter on LinkedIn at: https://www.linkedin.com/in/seanhalter/
Follow MIO marketplace on LinkedIn at: https://miomarketplace.com/

Sean answers these questions:

1. Sean, so let’s dig into your background - take us from the early days of radio media sales to founding Mio marketplace.
2. So youconnex clearly is an agency focused on developing content and media execution. Give us examples of work done and order of magnitude of how long each effort takes.
3. Mio marketplace is your latest venture. You call it a toolkit for agencies and brands. What’s in the toolkit - give us details of why agencies and brands should be using it.
4. On miobites Sundays you’ve referred to ‘campire’ as a concept for CMO’s, brand VP’s, agencies to connect and develop brand equity. What is this concept?
5. Take us through the various pieces of a marketing mix model and how both companies and capabilities will deliver against the different elements.
6. RMNs - hot hot hot today How are you working with RMN’s - should they be on Mio marketplace and why?
7. Why is content the most impportant part of marketing and how does it influence upper funnel through the funnel to close the deal with consumers? Both you and I heard Gary Vee echo this loudly at possible.
8. The last question on the cpgguys is called fast forward - give us your take on how the media landscape transforms next few years and what should brands anticipate?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Cindy Blum, Vice President of Marketing at Eagle Family Foods, a leading producer and marketer of canned sweetened condensed milk and evaporated milk products which also branched into deliciously awesome retail snack foods.

Follow CIndy Blum on LinkedIn at: https://www.linkedin.com/in/blumcindy/
Follow Eagle Foods on LinkedIn at: https://www.linkedin.com/company/eagle-family-foods-group-llc/
Follow Eagle Foods online at: https://www.eaglefoods.com/

Cindy answers these questions:

1. Can you share some highlights of your journey to becoming the VP of Marketing at Eagle Family Foods?
2. What unique challenges do you face in marketing food products compared to other industries?
3. How do you incorporate customer insights & feedback into its marketing strategies?
4. How do you balance traditional marketing methods with digital strategies in building strategy?
5. Can you share any recent upcoming product launches or marketing initiatives that you are excited about?
6. What are some of the biggest lessons you’ve learned throughout your career in marketing?
7. How do you foster creativity and innovation within the marketing team at Eagle Family Foods?
8. How do you think differently from working on category leading brands to challenger brands that you are trying to reignite?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

In this episode, the CPG Guys speak with Padma Hari, Chief Digital Officer at Nestlé Purina & Oshiya Savur, Chief Brand & Marketing Officer at Maesa. Both co-host the "Wh-The-Tech" podcast.

Subscribe to the "Wh-The-Tech" podcast: Apple Spotify

Follow Padma on LinkedIn at: https://www.linkedin.com/in/padma-hari/

Follow Oshiya on LinkedIn at: https://www.linkedin.com/in/oshiya-savur/

Padma & Oshiya answered these questions:

1. Please walk us through pivotal roles in your professional career that have served you in preparing for your current role at Maesa?
2. What's the inspiration for the podcast. Tell us all about it and what our listeners can expect from it?
3. Its an omnichannel world with omnichannel marketing. How do you manage this everyday for the brands you support. What does that word mean to you?
4. What is the role of tech in modern retail and modern brand equity development. AI - buzzword or real?
5. Give us the real real, you are a senior executive up top in a large publicly traded fortune 500 company. This is not your first rodeo. How does it feel to be up top and what challenges exist for women to get here. You have made it up top - what glass ceilings did you have to break?
6. What are your thoughts on brands building Direct-to-Consumer business channels? Is it right for all brands and what would be reasons to consider or not consider this alternative?
7. How have mentors contributed to your career advancement, have have you gone about building these relationships and how do you seek to mentor professionals earlier in their professional journey? How are you taking other women up the career ladder with you?
8. What are some of the industry trends you are watching in terms of how omnichannel consumer engagement will impact your business?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined for this episode by Neil Murphy, Chief Revenue Officer at Bridg, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using our exclusive offline resolution capabilities and clients' point of sale (POS) data.

This episode is sponsored by Bridg.

Follow Neil Murphy on LinkedIn at: https://www.linkedin.com/in/neil-murphy-49b940/
Follow Bridg on LinkedIn at: https://www.linkedin.com/company/bridgplatform/
Follow Bridg online at: https://www.bridg.com/

Neil answered these questions:

1. Let’s dig into some of your pivotal career moments and how you came to join Bridg?
2. Now walk me through what types of companies or archetypes at these companies are most in need of this solution.
3. What sets you apart from the competition? There are so many data platforms out there - what makes Bridg so unique?
4. Can you share more about your clients and how they are using Bridg today?
5. Let’s say a retailer or a brand wanted to get started, how would they go about it? What is the entry point for working with you?
6. Looking into the future - what do you see coming? Transformative in the future and how as an organization tackle this?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Sri & PVSB use this episode to riff on the state of the omnichannel industry and current topics:

1. What's the latest perspective on retail media with a new name for The Dome depot media? It just doesn’t slow down, does it?
2. Is it really return to store? Is traffic back and does focus really need to now be back in store?
3. Is ecommerce slowing down for real? Is the giant growth phase now over? You work everyday in this space, what do you think?
4. What’s the latest on social commerce and influencer marketing and selling? Has that quietened down since the tiktok shut down threat?
5. Sri - ok let’s debate the latest capabilities required for omnichannel growth. Is the SCANR framework old old? What is new in that case?
6. Single most important metric in omnichannel
7. We need to finally give our own opinion if AI is a buzzword or a phenomenon and why we think so as the CPG Guys?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

In this episode, the CPG Guys speak with Marlow Nickell, Co-Founder & CEO of Grocery TV, an in-store retail media network with over 21,000 displays in grocery stores across the U.S. and over 200 retail partners. Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers, and generate incremental revenue.

Follow Marlow Nickell on LinkedIn at: https://www.linkedin.com/in/marlow-nickell/
Follow Grocery TV on LinkedIn at: https://www.linkedin.com/company/grocery-tv/
Follow Grocery TV online at: https://grocerytv.com/

See the case study with Blueberries: https://grocerytv.com/case-study/cpg-blueberry/

This episode is sponsored by Grocery TV

Marlow answered these questions:

1. Let’s start with the origin story behind GroceryTV. What gap in the market did you identify that led to the creation of your business and how have you tried to set yourself apart from your competitive set?
2. How has the decline in traditional advertising platforms like print and linear TV along with the onset of a cookieless programmatic advertising future led to a surge in interest around digital in-store advertising?
3. Walk us through the core set of solutions that you are seeking to offer advertisers using your platform?
4. What is the nature of the relationship your establish with retailers employing your platform? And what kind of capital investment are retailers asked to bear in deploying your platform?
5. Measurement is increasingly the coin of the realm in retail media as brands seek to shift budgets from traditional platforms like linear TV.. How do you measure the effectiveness of advertising campaigns on GroceryTV?
6. Can you share any success stories or case studies of brands that have seen significant results from advertising on GroceryTV?
7. How do brands typically get started in leveraging meaningful in-store digital advertising and what services do you provide along with your distribution platform?
8. What trends do you foresee in the grocery industry that will influence the growth of in-store digital advertising platforms?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and t

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation.

Follow Matt Drzewicki on LinkedIn at: https://www.linkedin.com/in/matt-drzewicki-aa8712/
Follow Roundel on LinkedIn at: https://www.linkedin.com/company/roundel/
Follow Roundel online at: https://roundel.com/

This episode is sponsored by the Cornell Omnichannel Leadership Program: https://ecornell.cornell.edu/certificates/financial-management/omnichannel-leadership-program/

Matt answered these questions:

1. Tell us about you / your background / what you do at Roundel?
2. Can you share a brief history of the evolution of the Roundel Retail Media Network and its role in the retail landscape?
3. How has the advertising landscape changed with the emergence of retail media networks, and what opportunities does it present for brands?
4. What are the key benefits for brands in leveraging Roundel compared to other advertising platforms?
5. What new ways are brands leveraging Roundel to meet the expectations of consumers today?
6. Can you share insights into the role of technology and data analytics in shaping the future of Target's Retail Media Network?
7. How does Roundel provide brands with the tools to track and analyze their advertising performance?
8. What are the key strategies and tech integrations that help to foster brand growth, engage customers, and stay competitive?
9. How is Roundel focused on providing advertisers with full funnel marketing capabilities off-site and in-store to complement your on-site search offerings and what partnerships are enabling this?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures.

This episode is sponsored by iOPEX

Follow Naga on LinkedIn at: https://www.linkedin.com/in/acnaga/
Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/
Follow iOPEX online at: https://www.iopex.com/
Follow Joe Zawadzki at : https://www.linkedin.com/in/jzawadzki/

Here's what we asked Naga and Joe :
1.Joe: Let me start with you as we have had a few rounds of discussions with iOPEX, Can you give a quick introduction about you, your mission and your point of view democratizing the ad-stacks as a vertical solution for wall gardens,
2. Naga: Where does your portfolio of things that you do at iOPEX fit into the partnership with Aperiam.
3. Joe: From your point of view, how do you view the current growth of retail media, commerce intermediaries and specialized verticals adopting advertising as a revenue stream, and your recommendation on how they should build scale.
4. Naga: Coming from a strong operations optimization background, how to do you see iOPEX augmenting to add value to retail media, commerce intermediaries and specialized verticals adopting advertising.
5. Joe: With cookie crumbling, and specialize/strong 1st party data based walled garden emerging, is it not too much of brands and CPG to handle when it comes to advertising, your views how should CPG or Brand Streamline the media mix (Retail Media, Social Media, Traditional Publishers, CTV, Linear etc). Has the MMM flipped on its head?
6. Naga: Your take on how you view the operational challenges and your solutions / approach or guidance ?
7. Joe and Naga - each take turns and tell us what the future holds in this space of retail media and commerce. Do you see more automation, AI, ML and what excites you in this space?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

In this episode, the CPG Guys spoke with Parbinder Dhariwal, VP/CM of CVS Media Exchange, the Retail Media arm of CVS Health. This conversation transpired at RampUp, the data collaboration conference hosted by LiveRamp.

Follow Parbinder Dhariwal on LinkedIn at: https://www.linkedin.com/in/parbinderdhariwal/
Follow CVS Media Exchange on LinkedIn at: https://www.linkedin.com/company/cvsmediaexchange/
Follow CVS Media Exchange online at: https://www.cvsmediaexchange.com/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Nikki McNeil, the co-founder of Vividly to discuss a more modern approach to one of the thorniest issues facing the CPG industry today - trade spend management. Vividly's solution helps fast growing brands streamline their trade management, reduce the time and effort spent reconciling deductions and give them an accurate single source of truth to enable more effective measurement and allocation of trade dollars.

Follow Nikki McNeil on LinkedIn at: https://www.linkedin.com/in/nikki-mcneil/
Follow Vivdly on LinkedIn at: https://www.linkedin.com/company/govividly/
Follow Vividly online at: https://www.govividly.com/

This episode is sponsored by Vividly.

Nikki answers these questions:

1) So Nikki tell us about the journey you’ve taken and your background, and what prompted you to found Vividly?
2) Promotion optimization is a slice of the commerce ecosystem that has been around for a while - what are some of the important differences in terms of how Vividly thinks about solving this problem for brands vs. legacy solutions?
3) You've got a number of fast growing but well known challenger brands like Oatly, Liquid Death and Kodiak Cakes in your portfolio - what do you think these fast growing brands need from a TPM solution they can't get elsewhere?
4) How important is the forward looking view in trade management vs. just filling out the forms and tracking information? How are your best in class clients improving their forecasting?
5) Talk about the dynamics of managing spend in an omni-channel world - how are brands bringing together digital and in-store spend and thinking about it?
6) One of the challenging pieces of this landscape is just the mechanics of managing chargebacks and deductions - a labor intensive, frustrating and expensive process. What do your best clients do in partnership with you to manage that?
7) What do you see as the most important changes in the world of trade promotion over the next 12-24 months?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Valeria Shumaker, Director of eCommerce at Jelmar LLC, manufacturer of CLR & Tarn-X brands.

Follow Valeria Shumaker on LinkedIn at: https://www.linkedin.com/in/valeriashumaker/
Follow Jelmar on LinkedIn at: https://www.linkedin.com/company/jelmar/
Follow Jelmar online at: https://clrbrands.com/

Valeria answers these questions:

1. Please walk us through pivotal roles in your professional career that have served you in preparing for your current role at Jelmar?
2. What are your thoughts on brands building Direct-to-Consumer business channels? Is it right for all brands and what would be reasons to consider or not consider this alternative?
3. What challenges have you faced in aligning traditional retail strategies with the dynamic nature of eCommerce, and how did you address them?
4. In what ways do you leverage data analytics to inform decision-making in eCommerce operations? Are you investing in retail data assets?
5. How has eCommerce influenced the customer journey for your brands and what steps have been taken to improve it?
6. What role do customer feedback and reviews play in shaping eCommerce strategies and product development?
7. How have mentors contributed to your career advancement, have have you gone about building these relationships and how do you seek to mentor professionals earlier in their professional journey?
8. What are some of the industry trends are you watching in terms of how omnichannel consumer engagement will impact your eCommerce business?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined by Justin Honaman, Host of the ContentCast podcast and Head of Worldwide CPG & Retail Go-To-Market at Amazon Web Services as they recap the key themes discussed at the 2024 Shoptalk Conference which took place in Las Vegas Sept 17-20, 2024.

Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonaman
Follow The Contendercast podcast at: https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Kayla Winstead, VP of Retail Media at Hy-Vee, the Iowa-based grocery retailer with over 280 large-format grocery stores in 8 states. Hy-Vee's Retail Media Platform in known as Red Media.

Follow Kayla Winstead on LinkedIn at: https://www.linkedin.com/in/kaylabasart/
Follow Hy-Vee on LinkedIn at: https://www.linkedin.com/company/hy-vee/
Follow Hy-Vee Red Media online at: https://www.hredmedia.com/

Kayla answers these questions:

1. Let’s start with a look at your professional career and what experiences you think have been pivotal in helping you lead the retail media program at Hy-Vee?
2. What, from your perspective, makes retail media such a powerful marketing channel for brands and what do you see Hy-Vee bringing to the mix in terms of assets that makes your company well-suited to deliver value to brand advertisers and to your shoppers?
3. You launched a platform 3 years ago in partnership with Quotient. Last year, you decided to sunset that relationship and relaunched as RedMedia. What was the thinking behind this decision?
4. Ok, let’s start digging into the ad products that you are offering starting with onsite. What are the core offerings and what type of bidding system is available for sponsored search?
5. What other offerings do you have for offsite or in-store discovery?
6. While many of your capabilities are within Hy-Vee’s tech stack, you still require partnerships. What partnerships have you established to support on-site, offsite & in-store products (LiveRamp, Trade Desk, CTV, Samsung Ads) and what integrations have you made to enable brands to leverage existing 3rd party platforms to execute campaigns on Hy-Vee? (Citrus)
7. For brands to invest in RMNs, they need to ensure that the performance measurement meets their standards. What is Hy-vee offering brands to support measurement in-house or via third-party Are you offering clean room access to anonymized, aggregate data & what are your thoughts on the movement to standardize how RMNs define and measure performance under the guidance of the IAB?
8. Looking into 2024 and even 2025, what should our audience expect to see from Hy-Vee that will make RedMedia an even more compelling platform for brand equity investment?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Doug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply. FMI is a champion for the food industry and the issues that make a difference to our members’ fundamental mission of feeding and enriching society. The reach and impact of our work is extensive, ultimately touching the lives of over 100 million households in the United States and representing an $800 billion industry with nearly 6 million employees.

Follow Doug Baker on LinkedIn at: https://www.linkedin.com/in/debaker/
Follow FMI on LinkedIn at: https://www.linkedin.com/company/fmithefoodindustryassociation/
Follow FMI online at: https://www.fmi.org/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episodee by Bharat Pulgam, Founder & CEO of Buncha, a last-mile technology company that uses W2 shoppers and refrigerated vehicles
to provide best in class service. With a unique batching system, Buncha is able to work with retailers to maximize deliveries in a reliable and efficient manner. What sets Buncha apart is commitment to quality, ensuring customer satisfaction in every interaction.

This episode is sponsored by Buncha.

Follow Bharat Pulgam on LinkedIn at: https://www.linkedin.com/in/bpulgam/
Follow Buncha on LinkedIn at: https://www.linkedin.com/company/gobuncha/
Follow Buncha online at: https://www.gobuncha.com/

Bharat answered these questions:

1. Much like how the CPG Guys started, the onset of the pandemic is the catalyst for the Buncha origin story. Please share it with us and I would mention that this is not your first startup is it?
2. Many of the immediate delivery services are modeled using gig workers for the last mile delivery. Buncha took a different approach. What is that and why is it proving to be a major differentiator for Buncha? How does that value vs. urgency equation play a role here?
3. You advertise that Buncha's delivery costs are 20% cheaper than competitive offerings. At a high level, please walk us through the financial model that underpins this, especially given that you have W2 employees.
4. What is the customer experience in utilizing Buncha. Do they need to shop through your branded app, do you reside inside retailer apps as a delivery option? What's the deal?
5. What is the value proposition for retailers that might want to partner with Buncha as a delivery mechanism and how are you able to represent their real-time assortment in your app environment?
6. How are you targeting markets and through what marketing efforts are you cost-effectively acquiring new customers?
7. Are there currently or future plans to make your platform available for brands to engage consumers.
8. What are the last mile delivery trends you see developing in tis industry over the next few years that you expect will fuel Buncha's success?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

We are partnering on today’s episode with Pricespider, who helps the world’s brands, big and small, to enrich the consumer journey and build long-lasting relationships with their shoppers, resulting in more revenue and higher profit margins.

The CPG Guys are joined in this episode by SVP of strategy & Director of strategy for PriceSpider - Brett Banner & Rae Guimond.

Follow Brett on LinkedIn at: https://www.linkedin.com/in/brettbanner/
Follow Rae on Linkedin at : https://www.linkedin.com/in/rmguimond/
Follow Pricespider on Linkedin at : https://www.linkedin.com/company/pricespider/
Follow Pricespider on the web at : https://www.pricespider.com/

They answer these questions :

1. What is the origin story of pricespider? How and why did the company get started? What is the vision and mission behind pricespider? What problems are you trying to solve?
2. What’s happening right now in the shoppable ecosystem that brands need to be aware of? With so much change happening in the space right now, what are the “back to basics” activities that brands need to stay on top of?
3. AI is here with a bang - its loud, its everywhere and its actually been around over a decade. Seems every brand is chasing its implications and vendors are anchoring to it everywhere. Thoughts and implications for you guys?
4. Consumer shopping habits are changing rapidly, especially post-pandemic. How do you see services like PriceSpider evolving to meet changing habits around discounts/deals, buying online vs in-store, etc?
5. Measurement - how do you create a cohesive and equivalent view of the shopper ecosystem when measuring different channels side by side, whether it’s different retailer marketplaces, or even next to D2C sites or a click-to-buy experience on social media?
6. How does PriceSpider gather, validate and keep pricing data up-to-date across so many retailers? What are the challenges in keeping pricing accurate and timely
7. Why is it important to look at the digital shelf side by side with shoppable media and where to buy?
8. Can you share any insights into the future of this space? What are you guys planning for and what capabilities will you be doubling down on?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Jack Shannon - co founder and CEO of Recess.is

Follow Jack on LinkedIn at: https://www.linkedin.com/in/shannonjack/
Follow Recess online at http://recess.is

Jack answers these questions :
1. Would you walk our audience through your own experience in this space and how you got from graduating Indiana university with a finance degree into experiential marketing as CEO of Recess? Note this is about your career to date and YOU
2. How did the company get founded - what was your inspiration and what makes you feel that recess is qualified to lead in this space?
3. I’d like to double down on sampling. Over the pandemic this completely died. What are you seeing now, are brands excited on sampling, what role do you actually play in the physical sampling?
4. Take us through your software capabilities - believe you think of it as picking an affinity, then a target audience while keeping it omnichannel - explain?
5. Give us examples of categories where you have already succeeded, like case studies and what returns brands are seeing?
6. That’s a good transition to talking about retailers. Believe you recently released a research report to help marketers understand where gym goers, college students and other audiences are most likely to shop, therefore highlighting targeted sampling opportunities - give us the scoop? What did you learn?
7. Are CPG brands the only ones to benefit from recess’ capability? What other categories have you focused on and what role does the retailer play in this?
8. Here on the CPGGUYS, the last question is fast forward - Can you share any insights into the future of this experiential and out-of-store sampling space - what's your prediction and then role in shaping it?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by James H. Dickerson, PhD, former Chief Scientific Officer at Consumer Reports.

Follow James on LinkedIn at: https://www.linkedin.com/in/james-h-dickerson-phd/

James answers these questions:

1. Would you walk our audience through some of the pivotal professional experiences in your career that have led you to AMTIL?
2. Can you share your most memorable experience during your tenure as Chief Scientific Officer at Consumer Reports?
3. How did you navigate the balance between scientific rigor and communicating findings to the general public?
4. What do you consider the most significant achievement in advancing consumer awareness and safety during your time at Consumer Reports?‘
5. How did you approach incorporating emerging technologies into Consumer Reports’ testing methodologies?
6. What role do you see consumer advocacy organizations playing in shaping industry standards and regulations?
7. How did you prioritize the testing and evaluation of products to address the most pressing consumer concerns?
8. Can you share any insights into the future of consumer advocacy and the role of scientific officers in shaping it?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys welcome Daniella Harkins from LiveRamp to discuss the clean room revolution in identity - for both company-company and internal data connectivity. We specifically focus on LiveRamp's recent acquisition of clean room specialist Habu and what that means for the future of identity-driven marketing. LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.

This episode is sponsored by LiveRamp.

Follow Daniella Harkins on LinkedIn at :https://www.linkedin.com/in/dharkins/
Follow LiveRamp on LinkedIn at: https://www.linkedin.com/company/liveramp/
Follow LiveRamp online at: https://liveramp.com/

Our conversation covered the following topics:

1) Talk a little bit about your personal journey to data identity leader - what's your background before LiveRamp?
2) Clean room technology lets you more easily collaborate with another data partner wherever your data lives, right?
3) Why does a cookieless world make this capability even more important than it was before?
4) Moving data (even temporarily) sounds like hard work – how hard or easy is this to actually do, and how will it be easier after the Habu integration?
5) So, what are some of the big ideas this type of data connection enables…this has got to make big multi-braded programs way easier, right?
6) What are some of the intra-company examples of use cases?
7) How can clean rooms help with understanding an integrated purchase journey, that often involves either cross-screen measurement or stitching together insights from a variety of walled gardens?
8) What do you think the next 12-24 months really look like as cookies begin to crumble – what will winning brands and retailers be doing better than the rest?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined by Craig Dubitsky, a serial entrepreneur who created Eis Lip Blam, Hello oral care products and now happy Coffee (along with actor Robert Downey Jr.)

Follow Craig on LinkedIn at: https://www.linkedin.com/in/craig-dubitsky
Follow happy on LinkedIn at: https://www.linkedin.com/company/we-are-happy-products/
Follow happy online at: https://www.happyproducts.com/

We ask Craig these questions:

1. Why don’t we start with when did the entrepreneurial spirit first take hold in your career and why has it become a habit for you?
2. You founded eos 16 years ago. Why did you think lip balm was the category to disrupt and how did you seek to engage consumers in terms of product and message?
3. In 2012, you founded hello products. What about the oral care category told us you that it was ripe for delight?
4. How did you seek to create a thriving culture at hello and were you concerned about how it might transform when you decided to sell the company to CP?
5. After joining CP, you didn’t just fade into the sunset with a big bank account, you remained as Chief Innovation Strategist for nearly 3 years. What exactly were you doing and how did it help a 100+ year old company innovate for growth?
6. I remember in Orlando, you posting both your email and your direct phone number for anytone to reach out. You are an incredibly accessible and responsive person. How has this served you in your professional pursuit?
7. In the summer of 2023, you founded happy. What is happy, how are you seeking to delight people who consume coffee and why did you partner with a super hero to launch it?
8. How are you leveraging today’s media ecosystem to drive happy’s success?
9. What advice do you have for aspiring entrepreneurs based upon your vast experience to ensure that they position their business for maximum success?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys welcome Cyndi Loza, Managing Editor - Member Content at Path to Purchase Institute, which offers consumer product marketing executives and brandmanagers a holistic, 360-degree view of the shopper journey.

Follow Cyndi on LinkedIn at: https://www.linkedin.com/in/cyndiloza/
Follow Path to Purchase Institute on LinkedIn at: https://www.linkedin.com/company/the-path-to-purchase-institute/
Follow Stride consumer partners online at: https://p2pi.com/

Here's what we asked Cyndi:

1. Let’s start with the research behind the Retail Media Network Trends Study. How long have you been doing it, when was the research conducted, how large was the audience of participants and what was the professional makeup of the survey participants?
2. What did the participants tell you about the change in their RMN investments vs last year and how did that differ from the responses last year? And what is the breakdown of budget sources for RMN investment?
3. What is the general sentiment from participants assessing RMNs and what challenges are they facing in working with these entities?
4. What do your respondents tell you is the promise that they want RMNs to deliver and what is the next frontier for advancement in this media channel?
5. In the survey, you produced assessment on 25 RMNs across 7 attributes. Would you walk us through this part of the survey and any particular call outs you would like to make in terms of which platform)s) really stood out to your respondents?
6. What was the overall assessment of RMNs and where did your participants rank it in terms of importance relative to other marketing channels they employ?
7. What components of RMN offerings are core to brand strategies and which ones are growing vs. declining in terms of budget investments for your respondents?
8. Examining incrementality specifically as an output, how are participants defining incrementality and what challenges are they facing extracting this from all of the RMNs they employ?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys were joined for this episode by Karan Girotra, the Charles H. Dyson Family Professor of Management at Cornell University's SC Johnson School of Business, Dan Hooker, Senior Lecturer & Executive Education Program Director at the Cornell Johnson School plus Clare Galvão, Vice President of Customer & Channel Strategy at Kellanova.

This episode is sponsored by The "Omnichannel Leadership Program" being hosted June 10-13, 2024 at the Cornell Tech campus in New York City. To learn more about the program visit: http://tinyurl.com/cornellomni

Follow Karan Girotra on LinkedIn at: https://www.linkedin.com/in/karang/
Follow Dan Hooker on LinkedIn at: https://www.linkedin.com/in/hookerdaniel/
Follow Clare Galvão on LinkedIn at: https://www.linkedin.com/in/claregalvao/

Our guests answer these questions about the Omnichannel Leadership Program:

1. Dan, what was the impetus behind creating the OLP and how did CPG brands and retailers play a role in developing the curriculum?
2. Karan, how do you go about developing the academic component of the program. You and your fellow academics present a great deal of research dispersed throughout the 3 day event. What is new for the program this year?
3. Dan, how do your Partner manufacturers and retailers also participate as presenters and participants in the program?
4. Karan, what is the outcome that you are seeking to deliver to the participants and how does that inform the program design?
5. Clare, you actually attended this course. What are some of the most valuable elements of the programs that you took away from being a participant?
6. Clare, you work for a CPG manufacturer that has been integral in designing the program and sending participants to it. Why is this important to your organization?
7. Karan, what are you hearing from the past participants of the program as to the value that they have derived from OLP?
8. Dan, when I attended the program, the CEO of Ahold Delhaize USA, Kevin Holt, was part of the program, who are you industry speakers this year?
9. Dan, What type of professional archetype should be interested in attending this program and what advice do you have to get them interested in learning more?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys review 11 major industry conferences & events to help our audience understand the attendee archetypes, subjects and format to help them make judicious decisions about investing in these open industry venues for collaboration.

For a more comprehensive list of industry events with descriptions, timing, location and marketing sites, visit: https://docs.google.com/spreadsheets/d/15Yr5wQlc5Luhp-3IRCjvmFYiyvCEG_wV6e_-82V1FsA/edit?usp=sharing

Events discussed:

• CES
• NRF Big Show
• FMI Midwinter
• Shoptalk
• NADCS Annual
• P2PI Retail Media Summit
• Cornell Omnichannel Leadership
• Shoptalk Europe
• Groceryshop
• Amazon unBoxed
• Advertising Week NY

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys welcome Kevin Dunn from LiveRamp to discuss the changing world f identity in personalized marketing, including LiveRamp's recent acquisition of clean room provider Habu. LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.

This episode is sponsored by LiveRamp.

Follow Kevin Dunn on LinkedIn at :https://www.linkedin.com/in/kevdunn07/
Follow LiveRamp on LinkedIn at: https://www.linkedin.com/company/liveramp/
Follow LiveRamp online at: https://liveramp.com/

We asked Kevin the following questions:

1) Talk a little bit about your personal journey to data identity guru - what's your background before LiveRamp?

2) OK, so let's get right to the data identity issue of the day - cookie degredation - what does it mean for retail media networks - it seems like it's a net positive for them right...how does this type of identity compare to cookies?

3) Within the context of that, how does RampID help? Are you trying to be the only identity solution on the internet, or is this more a story about helping someone's existing identity solution bolt more easily into the broader data landscape?

4) When we were talking before this podcast you described the difference between identity and connectivity- what did you mean by that and what are the implications for marketers?

5) Given how important identity is to the connectivity and effectiveness RampId can provide, what advice do you have for retailers or brands trying to solve the identity issue that enables this?

6) So, talk a little about your acquisition of Habu and what that means?

7) Talk a little about your most successful partners - as an enabler you're uniquely positioned to partner with retailers, brands and 3rd parties like Criteo and CitrusAd - what are the attributes of an entity that's really good at this?

8) OK - crystal ball time - 12 months from now what's the most different in the identity ecosystem vs. today?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys are joined in this episode by Mary Pellettieri, co-founder and CEO of La Pavia Beverage Inc., maker of the Top Note Tonics brand of mid-calorie soft drinks and mixers.

This episode is sponsored by the Cornell Johnson Graduate School of Management "Omnichannel Leadership Program" which is taking place June 10-13, 2024 at Cornell Tech in New York City. To learn more about the program, visit: https://ecornell.cornell.edu/omnichannel-leadership-program/?utm_source=cpg+guys&utm_medium=podcast&utm_campaign=business_Omnichannel+Leadership+Program+-+CPG+Guys

Follow Mary on LinkedIn at: https://www.linkedin.com/in/mary-pellettieri-3739807/
Follow Top Note on LinkedIn at: https://www.linkedin.com/company/la-pavia-beverage-inc/
Follow Top Note Tonics online at: https://store.topnotetonic.com/

Mary answers these questions:

1. What inspired you and Noah to start Top Note, and what is the company's mission?
2. What sets your beverages apart from others in the market?
3. What major challenges did you face when starting the company, and how did you overcome them?
4. What trends in the beverage industry do you find most exciting or influential right now?
5. What role does consumer feedback play in the evolution of your beverages?
6. Can you discuss any partnerships or collaborations that have been particularly impactful for Top Note?
7. What strategies do you employ to stay adaptable in a rapidly changing market?
8. Are there any plans for expanding your product line or entering new markets?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys welcome Sharon Fox, operating partner of Stride consumer partners.
Stride Consumer partners is a private equity firm that specializes in partnering with talented and dynamic founders, entrepreneurs, and business leaders to build the next generation of great consumer brands.

Follow Sharon on LinkedIn at: https://www.linkedin.com/in/sharon-fox-b979265/
Follow Stride consumer partners on LinkedIn at: https://www.linkedin.com/company/stride-consumer-partners/
Follow Stride consumer partners online at: https://www.strideconsumer.com/

Here's what we asked Sharon:

1. Could you share insights into the current trends shaping the consumer goods industry?
2. What strategies has your company employed to navigate challenges in the rapidly evolving consumer landscape?
3. How do you identify promising consumer goods startups to invest in, and what criteria do you prioritize?
4. Can you discuss the role of sustainability and ethical practices in the consumer goods sector, and how it influences investment decisions?
5. What advice would you give to entrepreneurs looking to pitch their consumer goods startups to investors like Stride Consumer Partners?
6. In your experience, how has technology impacted the consumer goods industry, and what opportunities or challenges does it present?
7. How do you see the future of consumer goods evolving, especially with emerging technologies and changing consumer preferences?
8. Can you share a success story of a brand that has yielded positive results with your partnership?
9. What role do branding and marketing play in the success of consumer goods startups, and how do you assess these aspects when considering investments?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

Sri & PVSB recap the highlights of their tip to Las Vegas for CES 2024.

This episode is sponsored by Cornell University's Johnson School of Business "Omnichannel Leadership Program" being held June 10-13 at Cornell Tech in New York City.

Learn more about the program here: http://tinyurl.com/cornellomni

Topics they cover include:

1. CES established as THE place where Retail Media rules the conversation
2. Walmart Keynote - AI-enhanced home - The world’s largest retailer shares plans for adaptive retail focused on customers, workforce and society
   adds GenAI to Search & Shop with Friends
3. Walmart Luminate/Connect Panel on insights driven advertising
4. Instacart partners with Google for offsite Shopping Ads
5. Instacart Caper Cart targeted ads in-store
6. AMC partners with Criteo (Melanie Zimmerman)
7. AMC uses CapGemini AI tools
8. Diana Haussling...baller!
9. Kroger/84.51 partners with PE firm MPearlRock to fuel emerging brands
10. Sam’s Club brings AI to receipt scan at club exit
11. Streaming TV takes the lead
12. AI Content friction, rev share, brand safety & inclusivity
13. Intersection of changing mobility patterns and shifts in consumer behavior

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys welcome Shiva Ramani, CEO at iOPEX Technologies, a new-generation business solutions provider offering optimized management and Automation services. Founded in 2009, the demand for their specialized optimization solutions has helped them grow to over 1,800 employees in ten years.

But wait, they are actively the white label managed services provider for retail media publishers!!!!

This episode is sponsored by IOPEX Technologies.

Follow Shiva on LinkedIn at: https://www.linkedin.com/in/shiva-ramani-216b52230/
Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/
Follow iOPEX online at: https://www.iopex.com/

Here's what we asked Shiva:

1. What inspired you to start iOPEX - what unmet need did you build services for, and what is your vision for the company's future?
2. How does iOPEX differentiate itself from competitors in the industry and what are the key values or principles that guide iOPEX's business operations and relationship?
3. In what ways does iOPEX adapt to the changing landscape of technology and business services?
4. Could you share a recent success story or significant milestone that iOPEX has achieved?
5. What are the biggest challenges you see facing the cpg industry, and how is iOPEX positioned to address them?
6. Therefore what’s your take on retail media and what do you have cooking in this space?
7. How does iOPEX prioritize and ensure quality and customer satisfaction in its services?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys’s PVSB and Fresh 4 co-host Andrea K. Leigh of Allume Group speak with 3 Amazon Sellers at the 2023 Amazon Accelerate Conference in Seattle Washington. They speak about how selling through Amazon’s 3P marketplace has helped them grow their businesses.

This episode is sponsored by Stratcache, the leader in in-store digital retail media solutions. Register to attend their NRF event "What's In-store for Retail Media" January 13, 2024 in NYC here: https://registration.experientevent.com/ShowNRF241/Flow/RMN?_gl=1c7i4oi_gaMTM0ODc0NDY1NC4xNjk5OTg3Mjkx_ga_39FVVE9CL0MTY5OTk4NzI5MC4xLjEuMTY5OTk4OTYyNi42MC4wLjA._gcl_au*MTI4OTc4MDIxNS4xNjk5OTg3Mjkx#!/registrant//Member/

Toyin Kolawole is the Founder & CEO of Iya Foods, which creates everyday foods with a touch of innovation using African superfoods for nourishment and extra flavor.

Follow Toyin on LinkedIn at: https://www.linkedin.com/in/toyinkolawole/
Follow Iya Foods on LinkedIn at: https://www.linkedin.com/company/iyafoods/
Follow Iya Foods online at: https://www.iyafoods.com/

Justin Forster & Wale Forrester, who met in college as athletes, co-founded Hustle Clean, a performance hygiene company delivering personal active care products to people who want to do more and be more throughout their day, without compromise.

Follow Justin on LinkedIn at: https://www.linkedin.com/in/justin-forsett-29800670/
Follow Wale on LinkedIn at: https://www.linkedin.com/in/wale-forrester-mpa-32a680a/
Follow Hustle Clean on LinkedIn at: https://www.linkedin.com/company/hustleclean/
Follow Hustle Clean online at: https://hustleclean.com/

Nolan Koon is the Director of Omni Channel Sales at Every Man Jack, One of the original Men’s care clean brands focused on using Naturally Derived Ingredients and making sustainably minded choices, Every Man Jack inspires men to take care of themselves and the world around them.

Follow Nolan on LinkedIn at: https://www.linkedin.com/in/nolan-koon-9a3b0558/
Follow Every Man Jack on LinkedIn at: https://www.linkedin.com/company/everymanjack/
Follow Every Man Jack online at: https://www.everymanjack.com/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on Instagram: http://instagram.com/lararajj

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. B

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

In this episode The CPG Guys are joined by Jonathan Rosen and Kevin Carbone from STRATACACHE to discuss both the future of retail media networks in the physical store and the "What's In Store For Retail Media Networks" event coming up on January 13 in New York City.

This episode is sponsored by Stratacache

Register for the STRATACACHE/NRF event: https://nrfbigshow.nrf.com/special-programs/retail-media-networks

Follow Jonathan on LinkedIn at: https://www.linkedin.com/in/jonathan-rosen-024b161/
Follow Kevin on LinkedIn at: https://www.linkedin.com/in/kevincarbone/
Follow STRATACACHE on LinkedIn at: https://www.linkedin.com/company/stratacache/
Follow Scala online at: https://www.linkedin.com/company/scala/
Follow PRN online at: https://www.linkedin.com/company/prn/

In this conversation we discuss:

1. Talk a little bit about Stratacache and what you each do there?
2. Explain the event and the basic outline of the day
3. Talk about the guests you have coming...
4. Why now for an event like this? What about the changing nature of media, and retail media, made it feel like the right time to bring forward the in-store agenda?
5. Who should attend?
6. What do you expect the key takeaways to be for an attendee - how do you hope people are thinking differently at the end of the event?
7. What do each of you think 2024 and 2025 have in store for retail media networks?
8. Recap: event details and signup process

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on Instagram: http://instagram.com/lararajj

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS talk to Vinima Shekhar - Vice president of wellness at Walmart on new beginnings in wellness with a new year 2024 upon us. Most of us set health goals as our #1 priority - what does that mean for Walmart? Find that and more in this episode....

Follow Vinima on LinkedIn at: https://www.linkedin.com/in/vinima/
Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/
Follow Walmart online at: https://www.walmart.com/

Here's what we asked Vinima :

1. Take us through your career journey from being a masters in Engineering to a career in merchandising at the one of the world's most iconic retailers Walmart?
2. What leadership attributes have served you well over the years and championed your career success?
3. A successful leader builds a good team around them. What do you look for in a team and how do you help build teams?
4. It's an omnichannel world - how did you adapt over the pandemic to stay on top of these trends in go-to-market strategy?
5. New year, new you indeed. What does this mean to you, how are you setup for success in this space?
6. Business has changed again over the last 9 months, how are you adapting to driving demand and consumption for wellness in a marketplace where consumption has slowed down??
7. Your role in merchandising leadership requires significant knowledge across broad spectrums of the category. How do you keep your knowledge refreshed, and how do you translate that knowledge you gain to the shelf - online or at the store?
8. What advice do you have for other women wishing to pursue a corporate career in the Retail industry?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

In this Recap Episode, Sri & PVSB review what they consider to be the top CPG/Retail stores of 2023:

1. The end of Boxed.com
2. Omnicom & Albertsons Media Collective partners with trade desk
3. PepsiCo redesigns logo
4. Giant Eagle circulars March no, April yes
5. Kroger/Alb announce decision to sell over 400 stores to C&S
6. Who owns Taco Tuesday? Taco John won over Taco Bell.
7. No way Jose, Trade Joe’s very clear ECOMMERCE not a priority
8. Instacart adds AI component to search to allow flexibility with ask Instacart,
9. Amazon launches AI based PDP content populator
10. Amazon introduces AI based review summary that summarized sentiment
11. Food retailers spend over $13BN on tech investments in 2022
12. Amazon touts biggest prime day $12.7 BN
13. McDonalds launches cosmcs drink
14. Overstock rebrands as Bed Bath & Beyond
15. Instacart IPO
16. Rite Aid bankruptcy
17. Getir delivery buys Fresh direct from ADUSA
18. Many retail media networks emerge : HyVee, gulp, DGMN, maturity is on the way
19. IAB retail media standards

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on Instagram: http://instagram.com/lararajj

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

It’s our annual OMNIES Awards episode!

Emcees:
Andrea K. Leigh
Melissa Burdick
Bryan Gildenberg
Sri Rajagopalan
Peter V.S. Bond
Liz Buchanan - NielsenIQ President, North America
Marta Bowles - NielsenIQ Chief Marketing Officer

Awards & Winners:

• Best eCommerce Retailer or Marketplace: Kroger
• Best Omnichannel Retailer or Marketplace: Target
• Best Retail Site Functionality: Sephora
• Best Retail Mobile App: Amazon
• Best Retailer for Supplier Partnerships: Walmart
• Best Digitally-Forward CPG: PepsiCo
• Best DTC CPG Brand Experience: NYX by L’Oreal
• Best Digitally-Driven Campaign of the Year: Mars Wrigley Halloween
• Best Omnichannel Insights Provider: NielsenIQ
• Best Retail Media Platform: Amazon
• Best Retail Media Measurements & Analytics: Albertsons Media Collective
• Omnichannel Hall of Fame Inductees: Diana Haussling & Kristi Argyilan

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on Instagram: http://instagram.com/lararajj

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys welcome Caroline Goodner, co-founder & CEO of OrganiCare, whose mission it is to create all-natural and organic OTC healthcare products that are safe, effective, and simply better than the petrochemical-based industrial products used by most consumers today.

Follow Caroline on LinkedIn at: https://www.linkedin.com/in/caroline-goodner-98b32/
Follow OrganiCare on LinkedIn at: https://www.linkedin.com/company/organicare-llc/
Follow OrganiCare online at: https://www.organicare.com/

Here's what we asked Caroline :

1. Take us through your career journey from Duke University to genotyping, to other leadership roles for brands, to babycare to now co founding and leading feminine care?
2. What leadership attributes have served you well over the years and championed your career success? Given that, a successful leader builds a good team around them. What do you look for in a team and how do you help build teams?
3. You started organicare right before Covid - and it seems private investor funding has dried up over the last 2 plus years - how have you sustained business?
4. Take us through the portfolio of organicare and the various need states it addresses. What unique proposition does it have for consumers? Why should they buy your products?
5. It's an omnichannel world - how did you adapt over the pandemic and stay abreast of these trends? Especially in the categories you are in privacy triumphs - how do you handle that?
6. What is curoxen? How is it different from Organicare? Why do you have two websites?
7. How have you approached retail partnerships to drive scale? How are you doing this for Organicare?
8. What advice do you have for other women wishing to pursue an entrepreneurial career?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPG Guys welcome Chad Matthews, Chief Commercial Officer at PepsiCo.

Follow Chad on LinkedIn at: https://www.linkedin.com/in/chad-matthews-a4773711/
Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsico/
Follow PepsiCo online at: http://pepsico.com

Here's what we asked Chad :

1. Chad - your career spans a couple decades in selling. From KAM to account leadership to region to SVP to CCO. Take us through the years, the valuable lessons you learned and how you got to this role.
2. No successful leaders delivers plans and goals without successful talent surrounding them. What do you look for in good talent and how does one spot and champion good talent.
3. Business in 2023 looks very different than 2021 or 2022 which was rampant with inflation and supply chain challenges. A lot of food and beverage consumption seems to have slowed down - how are you adapting and delivering against this for your retail partners and the consumer?
4. We would love to hear your perspective on innovation. How important is innovation to the lifeline of beverages in our industry. How do you personally champion it at PBNA?
5. How do you evaluate success for your sales teams and what resources do you provide your team to help them achieve this success?
6. In the world of omnichannel, how important is content marketing and retail media to today's customer ecosystem?
7. What role does AI, technology, automation play in today's world of CPG & retail. How are you championing this for PBNA?
8. The last question is what we call fast forward, what trends to do you expect to start, stop or continue next 3 years, Where do you spend most of your time in learning new trends and applying them to PBNA.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Ben Reynolds, VP of Business Development for STRATACACHE, to discuss the future of in-store retail measurement.

This episode is sponsored by Stratacache.

Follow Ben on LinkedIn at; https://www.linkedin.com/in/benjaminrreynolds/
Follow STRATACACHE on LinkedIn at:https://www.linkedin.com/company/stratacache/
Follow Buzzballz online at: https://www.stratacache.com/en/

Ben tackles these topics:

1. You've been involved in retail media since it's inception with PRN at Walmart - what's most exciting about the opportunity you have with the Walkbase solution at STRATACACHE today?
2. Talk a little bit about how Walkbase measures and assesses in-store traffic and what the implications are for a retailer looking to promise true metrics on in-store retail media?
3. How does Walkbase personalize this information - can it link in-store behavior to individual purchase? How?
4. What are some of the differences with the Walkbase approach vs. other providers within the context of retailer cap-ex requirements and changing privacy rules?
5. What are the implications for retailers and brands to be able to translate in-store behavior into granular, clickstream style analytics?
6. What are some of the best in-class applications you see your client partners undertaking?
7. What's next for the world of in-store retail media?

Also, we discussed STRATACACHE'S upcoming event (partnering with NRF before their big show) on January 13, 2024 in New York City called "What's In Store For Retail Media"...for more information click below!

STRATACACHE EVENT: https://nrfbigshow.nrf.com/session/whats-store-retail-media-networks

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on Instagram: http://instagram.com/lararajj

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

View Details

The CPGGUYS are joined in this episode by Tracy Frisbie, EVP of Sales & Marketing at Southern Champion, manufacturer of the RTD cocktail brand BuzzBallz.

Follow Tracy Frisbie on LinkedIn at; https://www.linkedin.com/in/tracy-frisbie-11044713/
Follow BuzzBallz on LinkedIn at: https://www.linkedin.com/company/buzzballz/
Follow Buzzballz online at: http://buzzballz.com

Tracy answers these questions :

1. After a successful career working for large scaled brands like PepsiCo and Constellation Brands, you made the jump to BuzzBallz 5 years ago. What appealed to you about the opportunity and what skills
2. What sets BuzzBallz apart from other alcohol brands in the market?
3. How did the alcoholic beverage industry evolve during the pandemic, and how did BuzzBallz adapt & capitalize on these changes?
4. What is the target audience for BuzzBallz products, and how do you tailor your marketing & distribution strategies to reach them? What strategies have been most effective in promoting BuzzBallz products?
5. Can you share some of the memorable marketing campaigns that you think drove the acceleration of BuzzBallz’ business and what resonated with consumers?
6. Can you discuss the role of social media and digital marketing in promoting your brand?
7. What advice do you have for individuals, particularly women interested in pursuing a career in the alcohol industry, particularly in sales and marketing?
8. Looking forward, are there specific trends or focus areas that you are looking to explore as catalysts in driving growth for BuzzBallz?