33 Tangents: Recent Episodes
33 Sticks
33 Tangents is a podcast that covers a wide range of topics from digital analytics to business and technology to remote work.
We’ve all experienced this kind of scenario. A new company arrives on the market with a product that is highly functional and meets our needs phenomenally. The product is well designed and is of high quality. The care and focus of the manufacturer is obvious. The company gains a good foothold in the market, then decides to start adding more to it’s product line, and the focus starts to get lost. The company moves beyond it’s core business and quality drops.
What can digital analytics learn from this? Why does is it always perceived as a negative for a company to want to focus on it’s core business? What is the core business of digital analytics and what are some of the ways digital analytics strays from this?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss what it means for an analytics team to have a clearly defined purpose and how easily they can be distracted with less valuable items without one. They also talk about the key things internal customers what from an analytics team and what distracts those internal customers from getting value.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
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WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
We talk regularly, both internally and externally, about the concept of Sustainable Analytics. This is the practice of running your digital analytics program so that it focuses on providing value and support the key areas of the business while ensuring it is maintainable and accurate.
When looking at Sustainable Analytics, how can it help a digital analytics program be indispensable to a business? Wouldn’t doing less, not tracking everything for example, make a digital analytics program less valuable to a business?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss why having too many choices makes most organizations today are data rich and insight poor. They also detail the typical things analytics practices do that diminish the value of what they provide to an organization rather than increase it.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
On last week’s episode we talked about the concept of businesses that can be seen as boring, but are very profitable. One of the key things with those businesses is that they are indispensable to their customers.
Over the years we’ve talked about the struggles with digital analytics, and while there has been progress, it’s still not seen as indispensable to a business. Why is that? What does it mean for something to be indispensable? What does a digital analytics team need to do to be indispensable to a business?
On this week’s episode of the 33 Tangents podcast, Jim and Jason continue their conversation with the theme of “boring yet profitable” businesses focusing on being integral to customer’s lives and digital analytics practices. They discuss behaviors within analytics practices that often prevent those teams from being seen critical to the success of the business and how to remedy that.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
What comes to mind when the term “boring yet profitable business” is used? Often times these are businesses that have developed & refined offerings that are integral and indispensable to their customers. They can often be derided for not being flashy or trendy, but that treatment fair?
What goes into reaching that kind of status? Are businesses actively thinking about reaching that point? What can prevent a business from reaching that?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss why the term “boring yet profitable business” is often not a compliment and why it’s used. They also talk about the characteristics common across these types of businesses and drives a business to reach this state.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
We’re currently doing a series of episodes looking at the concepts of getting back to basics and simplicity. We’re looking at the benefits of refocusing attention on the key concepts and practices that can get overlooked or forgotten as analytics and testing programs age.
When working with a testing tool, it’s easy to get lost in the excitement of all of the possibilities. Those possibilities though may never materialize if proper planning doesn’t happen.
Looking through the lens of getting back to basics and simplicity, why is a testing roadmap critical to the success of a testing and optimization program? What are the key inputs for a testing roadmap? What happens if this key component is ignored?
On this week’s episode of the 33 Tangents podcast, Jason and Jim welcome Jason Boal, 33 Sticks’ Optimization Strategist to talk about one of the key foundational concepts for a successful optimization program. This discuss what goes into developing a testing roadmap, how to include business objectives, and what happens when a testing roadmap becomes neglected.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
In recent episodes we’ve looked at the concept of getting back to basics and simplicity. We’ve discussed the benefits of refocusing attention on the key concepts and practices that can get overlooked or forgotten as analytics and testing programs age.
When a large amount of data is collected, it is easy to get lost in all of the possible analysis that can be done. While it can be fun to search out insights, are there certain analyses that are core to a successful analytics program? Are there ones that should not be overlooked even though they may not be as appealing?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss why it is critical to remember that you need “crawl before you walk and run” and how to address outside pressure to move faster than the practice is able to handle. They also discuss the influences that can cause an organization to forget the basics.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
We’ve started a series of episodes about getting back to basics and the value of simplicity. We’re looking at the benefits of refocusing attention on the key concepts and practices that can get overlooked or forgotten as analytics and testing programs age.
What are the best practices when it comes to designing a tag management architecture? What needs to be considered when deciding on a TMS approach? Is there a TMS methodology that provides the best approach?
On this week’s episode of the 33 Tangents podcast Jason and Jim are once again joined by Jenn Kunz to continue the conversation around the draw of over-engineering data collection solutions, this time with a focus on tag managers.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
A new implementation can be exciting! It’s a fresh canvas to work with. A new client can present opportunities to try out ideas you’ve only thought of. These are just two of the scenarios that analytics implementation engineers are presented with that create the pull to collect all of the data.
- While this can be fun, exciting, and provide unique sets of data, there are problems that can result from an over-engineered analytics data collection solution. Problems such as:
Many times the solution designer has ideas for novel data that the analytics team doesn’t find useful so there is data going unused.
Development time that could have been spent on other more useful work has been wasted.
The team now has a complex solution that requires more maintenance than it should.
How can engineers and architects resist the urge to “tag everything”? What are steps that analytics teams can put in place to ensure the implementation work is focused on what is truly needed and valuable?
On this week’s episode of the 33 Tangents podcast, Jim and Jenn discuss their history with implementing analytics solutions and how they’ve fallen into this trap before. They talk through their thoughts on a less is more approach and how that applies to the current state of the digital analytics & martech space.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
Architecting data collection for multiple tools within a single vendor solution can be appear to be beneficial from the stand-point of reduced logic and streamlined integrations. It can seem simplified and streamlined resulting in a solution that can be managed with greater ease.
Are there pitfalls when it comes to single-vendor solutions? What problems with the data collection can present themselves?
On this week’s episode of the 33 Tangents podcast, Jim and Jason are joined by Jenn Kunz to discuss what organizations need to consider when working with a single vendor analytics & marketing technology solution (or even a martech stack that mostly, though not completely, consists of tools from a single vendor). They talk through the various risks, such as assumptions that are often made, and how teams can be set up for failure with a single-vendor solution.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
Vendor lock-in occurs when a customer is made dependent on a vendor for products & services, unable to utilize other vendors without substantial cost.
How can organizations fall into a vendor lock-in situation? What are the costs that are associated with vendor lock-in? How can point analytics solutions lead to vendor-lock in?
On this week’s episode of the 33 Tangents Podcast, Jim and Jason discuss what can lead organizations to get stuck in a vendor lock-in situation. While vendor lock-in is most often considered undesirable scenario, they also discuss the potential benefits that can come with it.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
Risks of point analytics solutions include myopic vision and teams working in isolation. Teams implement solutions that fit a small amount of needs that do not take the needs of the organization, or the impacts to the organization, into account. The downstream result is siloed data creating incomplete insights and even a poor customer experience.
If you have a customer experience this is supported by multiple data/platform touch points, and analytics is siloed, everyone may be able to claim success while in actuality it could be a terrible by the customer’s perspective.
On this week’s episode of the 33 Tangents Podcast, Jim and Jason discuss a recent experience Jason had at a major retailer and what organizations need to consider to prevent it from happening.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
When people think of analytics data, many often think of “cold hard facts”, but this is can be very inaccurate. Like many other things in life, data can be skewed, biased, or even outright corrupted. Everyone has a bias and for an analytics team to act as an independent voice in an organization, steps need to be taken to ensure bias does not impact a team’s ability to deliver on that promise.
Putting unintentional issues and flaws with data aside, what steps can those that lead analytics programs do to ensure data is not intentionally or unintentionally influenced by biases? What can be done to ensure an analytics team does not create conflicts of interest?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss how to address conflicts of interest and developing a plan to prevent them from becoming a reality. They also talk about why many times this is a topic that is avoided within analytics teams.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
Conflicts of interest can do significant damage to an analytics practice. It doesn’t take much for conflicts of interest to occur and in many cases all it takes is the perception of one.
What are the potential conflicts of interest that an analytics program can face? What impact do they have on an analytics program? How do these conflicts of interest develop?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss the different types of situations analytics teams can find themselves in that could create a conflict of interest as well why it is critical to be diligent about preventing even the appearance of a conflict of interest.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
Many organizations view teams and divisions in very basic terms. They are either profit centers or cost centers. Profit centers are those parts of the organization that have direct impact on revenue while cost centers are essential parts of the business but don’t impact revenue. Cost centers are viewed as something that needs to be contained.
Since analytics teams do not have direct impact on revenue, how can they be viewed as more than cost centers with their contributions to the organization? Why is it important for analytics directors and managers to evaluate the practice this way?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss how value created for an organization is more important for an analytics organization than being close to revenue generation as well as the need to highlight the value created.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
We’re currently taking a break for the holidays. We’ll be back with new episodes starting on January 3, 2024.
This episode originally aired on November 16, 2022.
As the saying goes, one rotten apple spoils the bunch. In the real world, one person can ruin an entire team.
How will a low level of data literacy impact an organization? Can you think of example of organizations where it’s apparent where they are not very data literate?
On this week’s episode of the 33 Tangents podcast, Jason and Jim continue their conversation around data literacy, focusing on how low levels of data literacy can impact an entire organization. Looking back at past experiences, they discuss the causes for low data literacy in organizations and how companies made bad decisions due to it.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
We’re currently taking a break for the holidays. We’ll be back with new episodes starting on January 3, 2024.
This episode originally aired on August 3, 2022.
The people that make up the digital analytics space come from a variety of backgrounds and have wildly different educational backgrounds and career paths. Unlike other careers, there are no prescribed paths or series of steps to get into and move forward with a career in digital analytics.
What are some of the common traits that have made these folks with all sorts of different journeys? What are some key things that will make someone successful in digital analytics?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss what they see as key factors to have a successful and thriving career in digital analytics. They draw upon their intended career paths, their experience getting into the industry, and those they have worked with.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
Analytics teams are realizing that it’s no longer good enough to just check boxes to show value. They need to show how the organization benefits from both the team in place and the tools that have been implemented. Analytics practices need to evolve and directors have to look at the practice as business unto itself.
On social media platforms like LinkedIn and Instagram we see a lot of the hustle and entrepreneur hype. It doesn’t take much to find posts like “look how much I made in my first year” and “here are 5 easy steps to be your own boss”. This is dangerous because it oversimplifies what it means to own and run a business. It also sets the precenident that you can only explore being an entrepreneur by quitting your job and starting your own business.
What does it mean to run the analytics practice like a business? What does an analytics director need to consider? What is the impact to the organization?
On this week’s episode of the 33 Tangents podcast, Jason and Jim first start talking about the dangers of the entrepreneur and hustle hype on social media and what is actually behind that. They then discuss what it means to run your analytics team like a business, the steps and analytics director can take, and how you can make your internal shareholders feel like they are making a choice.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
We’re currently taking a break for a new addition to the family. We’ll be back with new episodes starting on December 6, 2023.
This episode originally aired on April 13, 2022.
Server-side tracking is being pitched as the next great leap forward in analytics and marketing data collection. It is positioned as the cure for all current ills facing digital analytics and marketing data collection as well as those to come.
What is it? Is it overhyped? What can it really do and what real problems does it solve? What are the pitfalls? Are you risking getting stuck in a particular ecosystem?
On this week’s episode of the 33 Tangents podcast, Jason, Jenn, and Jim discuss what they’re seeing with server-side tracking and if they think it will solve the problems it is pitched to solve.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
We’re currently taking a break for a new addition to the family. We’ll be back with new episodes starting on December 6, 2023.
This episode originally aired on February 16, 2022.
Requests for Proposal (RFPs) are a staple when it comes to the procurement of products and services. They are often dreaded by not just those completing them, but by those running them.
What value can a company get by running an RFP to procure services? Is there anything a potential vendor be aware of with an RFP?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss aspects of selling services, their experiences with RFPs, and the pros and cons they see with them.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
We’re currently taking a break for a new addition to the family. We’ll be back with new episodes starting on December 6, 2023.
This episode originally aired on July 20, 2022.
Over last couple of years, the summer vacation season has provided the opportunity to talk about what is often seen as a controversial topic…Unlimited PTO. It is something that has its fervent proponents and its ardent detractors. It’s a conversation that is ever evolving and where we people have changed their position on it.
The first conversation regarding this topic was back in 2019 on episode 64 and it has been two years since we last discussed it.
On this week’s episode, Jim and Jason discuss what they have learned regarding unlimited PTO in that time and if & how their perspectives have changed. They also discuss new ways they have seen others approach unlimited PTO as well as red flags regarding it.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND USWebsite: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
We’re currently taking a break for a new addition to the family. We’ll be back with new episodes starting on December 6, 2023.
This episode originally aired on April 21, 2021.
Four years ago in the episode “Is Unlimited Time Off Actually Unlimited?”, Jim, Hila, and Jason took a hard look at the concept of unlimited PTO to see if it’s something employees find valuable or just a gimmick. They left that conversation genuinely questioning the value of “unlimited” PTO.
In the time since, Jim and Jason have discussed the topic several time through multiple means, most recently on Twitter.
On this week’s episode of the 33 Tangents Podcast, Jim and Jason continue that conversation on Twitter giving their current perspective on unlimited PTO and discussing how it is tightly tied to employee autonomy.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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It’s often stated that “data is the new oil’ and while that may be true, it oversimplifies the value of data. Data by itself isn’t inherently valuable. The value comes when it is properly collected, processed, refined, and injected into the right conversations.
What is the value of data? Is all data valuable? Is it a boolean where data is either valuable or it is not valuable? What is the cost of bad data?
On this episode of the 33 Tangents podcast, Jason and Jim are joined by Stewart Alaniz. Stewart is a 20+ year analytics professional who has provided valuable business insights for large brands in multiple industries. He currently serves as a Data Governance Steward, focused on optimizing data collection, data enablement and analytics processes, including platform usage. In this role he focuses on establishing new methods to improve efficiencies in data quality and accessibility for data consumers of all kinds. Last but not least, he drives a learning & literacy program to help educate business stakeholders, analysts and technical teams on the value of data.
Where you can find Stewart
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The value a team produces isn’t always apparent. This is why it is critical for individuals and teams to ask themselves about the value they produce. As discussed in previous episodes of the 33 Tangents podcast, the value of analytics is not usually tied directly to revenue and since that is the case, it is imperative for analytics teams to clearly define the value derived from analytics.
How does an analytics team create value for an organization? What value does analytics bring to a company?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss how analytics should provide to and organization and the traps digital analytics teams fall into trying to prove value. The also talk about the steps digital analytics teams can take to ensure their output has actual value, not just the appearance of value.
Items we mentioned:
- Evan LaPointe discussing the statistics of expertise.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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As industries and organizations continue to recover from the covid pandemic, providing value is critical. This is value provided by companies to their customers as well as the value provided by teams within those companies. What does it mean to show value?
Is value always associated with a monetary value? How can an analytics team show value when not directly tied to revenue? What are the issues with tying analytics work directly to revenue?
On this week’s episode of the 33 Tangents podcast, Jason and Jim talk about the risks with revenue being the ultimate value for an analyst and other ways analysts can demonstration value. They also discuss the pitfalls analytics teams will encounter when they fail to be proactive in defining the value they provide to an organization.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Value is a term that is easily thrown around, often with implied expectations. When it’s used are all involved aligned on the definition and outcomes?
What is value? What is value when it comes to digital analytics? What are the expectations when the term is used?
On this week’s episode of the 33 Tangents podcast, Jim and Jason talk about how & why asking “what is value?” is something not historically done by digital analytics teams. They also talk about what steps analytics teams can take to ensure the value of their work is in alignment with the needs and expectations of the broader organization.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Vendor lock-in is a tactic employed across multiple industries and anyone in the digital analytics and martech space needs to be aware of it. This tactic sees organizations you’ve partnered with implementing features and processes in such a way that you become completely dependent on them. Any attempts to switch partners will come at a tremendous cost.
Why are you hiring an agency? When you partner with an agency, are there signs that you can look for to determine what their priorities are? Is your success important to them or are you just a means to an end?
On this episode of the 33 Tangents podcast, Jim and Jason discuss why vendor lock-in exists and how organizations get caught by it. They also discuss ways to determine if a potential partner engages in this practice and how it is often packaged.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Analytics teams were decimated during the COVID pandemic and still recovering. Many analytics teams are smaller than they were pre-pandemic and are showing no signs to returning to prior staffing levels.
This is leading to cases where the organizations have a substantial amount of analytics software at their disposal but either don’t know how to use it or don’t have the capacity to use it to its fullest potential. What can analytics directors do position their teams to be the most successful? How do you recognize if your team is overwhelmed, under skilled, or both, with the software available? What is the first thing to consider?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss how organizations can reach this point and the first steps they need to take. They talk about the signs a team is overwhelmed with the number of tools they have preventing the team from using them to their fullest potential.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Where does analytics live within an organization? Does it live with Marketing or Product? Does it live completely on it’s own? Properly positioning the analytics team is critical to enable the development of unbiased information and guidance for the organization.
What do organizations need to consider when determining where analytics lives? What happens if analytics is not in the right place within an organization?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss what they feel is the best place within an organization for digital analytics to be placed and why. They also discuss what organizations need to consider and the role digital analysts play in determining where analytics lives.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Fear, Uncertainty, & Doubt, also known as FUD, is a commonly employed sales tactic. Decisions made out of fear are often drastic and wrong and martech sales in particular knows how to tap into the fear of opportunity cost.
With organizations pushing analytics teams that are smaller than pre-pandemic levels to deliver at high levels, how does the director of analytics see through the fear porn to recognize if a new tool will truly help their team? Are there questions that can be asked? When will a new tool help a team and when will it actually hinder their productivity?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss why FUD is so effective and how it can actually prevent organizations from seeing the root of the issues they are facing. They also talk about how the experience associated with this approach can damage organizations internally and get them tangled up with the wrong tools.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Everyone has sat through vendor pitches where:
- The problem and solution are oversimplified
- The vendor doesn’t fully the situation and specific problems
- The vendor’s product doesn’t actually address the stated problems
If not you’re not careful to recognize these things, it becomes easy to get lost & become excited with the shiny new tool. It’s easy to get focused on the features of the tool and not the “why” of the tool as it’s relates to your organization. Why does your organization need this new tool? Why is it necessary?
What steps can someone take to ensure they fully vet a new tool being pitched? For those in director and above positions, what is the importance of asking “why”? How does this apply to martech solutions?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss how a team can ensure they fully vet a new tool that is being pitched. They also discuss the importance of those in positions of director and above asking the question “why” and when should it be done.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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The typical business response to the need to deliver more work is to hire more people and grow teams. There are cynics out there that will dispute that statement and say business response is to drive employees harder. That may be true in some cases, ultimate you have to hire. While in many industries, larger teams are necessary to respond to growing needs and increasing demands, is it always true for information work?
We’re seeing a trend in analytics where teams decimated by the covid pandemic are not returning to their pre-pandemic size, but expected to deliver at the same or higher level. How can an analytics team be successful at a smaller size? How can analytics directors position their team to be high performers without running them into the ground? Is it true that smaller teams can be more nimble and responsive to changing needs?
On this episode of the 33 Tangents Podcast, Jason and Jim discuss what it would take from an analytics team to be successful as a smaller team. They talk about the common issues that plague analytics teams of all size but are amplified when the team is smaller making them critical to address.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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It feels as though there is a movement to apply agile development methodologies to analytics teams, both the data collection component and the analysis component. What does this mean? What is the driving force behind it?
What are the risks? What are the benefits? Does this strip out the curiosity that we want in analysts? Does this remove any room to improvise or flexibility to address impromptu business questions or scenarios? We talk about how analytics already doesn’t have a seat at the “grown ups” table, does this exacerbate that problem? Does it reduce the value of the analytics team to just tickets completed?
On this episode of the 33 Tangents podcast, Jason and Jim discuss what it means to apply the Agile development framework to the analytics team’s processes and the pitfalls they’ve seen organizations encounter. They weigh the pros and cons of Agile as it relates to an analytics program and the impact it could have.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Many analytics teams are looking to be more effective with their time so it is spent more on using data to reach business goals and less on basic reporting. To solve for that, many are looking find ways to automate the routine tasks and reporting the team does.
What does it mean to automate aspects of the analytics program? What could automation enable for an analytics team? What tasks can be automated and what should not be automated? Does automation make the team less insightful by focusing on the routine?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss how automation can improve an analytics and what it is able to unlock. They talked about how automation and new tools are changing the analytics industry and what those within the industry need to consider.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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There is a growing trend amongst organizations to centralize all of their data, including their web analytics data, in an internal database solution with a visualization tool layered over top. One of the results of this is analytics teams moving, or being pushed, to use other tools for analysis and not the analytics platform itself.
Who is driving it? Are the right people driving it? What are people not thinking about? Is there a level of over-simplification happening? Is there risk in turning your analytics platform into a glorified, and very expensive, data collection pixel?
On this week’s episode of the 33 Tangents Podcast, Jim & Jason are joined again by Jon Narong and they discuss the reasons behind this trend and the value that can be created when done right. They also discuss what analytics organizations need to evaluate and the potential risks?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Many analytics teams are looking to be more effective with their time so it is spent more on using data to reach business goals and less on routine reporting. To solve for that, many are looking to make part of their analytics program self-service.
What does it mean for an analytics program to have a self-service component? What are the steps an analytics organization needs to take to achieve this? What are the key roles that need to part of the team? Is self-service analytics a cliche or wishful thinking?
On this week’s episode of the 33 Tangents podcast, Jason and Jim are joined by Jon Narong to discuss their experience with organizations wishing to make data more self-service. They cover the benefits, what organizations need to plan for, and the risks & potential pitfalls.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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What does it mean when an organization says it is “Mobile First”? What does that mean for the customer experience? What does it mean for employees and partners? What does the organization need to do to ensure it follows through on being “Mobile First”?
On this week’s episode, Jim is joined by Jon Narong to discuss the idea of being mobile first. Jon is currently living in Thailand and many companies in South East Asia have a “Mobile First” mentality, much more than it is found in other parts of the world. They discuss what it means to truly be “mobile first” and the first steps an organizations should take if that is the direction they want to take.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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As we gain experience in an industry, it’s easy to develop blinders based on the region of the world in which we live and work.
How are digital analytics and digital marketing different in South East Asia as compared to the US and EU? What is a “super app”? What are some of the key differences in the customer experience?
On this week’s episode, Jim and Jason welcome back Jon Narong to discuss his experience living in Thailand for the last 6 years after living in the Bay Area. Jon shares insights on key customer experience differences between South East Asia and North America & Europe, the reasons for them, and the adjustments he’s made.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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We’re currently taking a break for some summer travel. We’ll be back with new episodes starting on July 19, 2023.
This episode originally aired on September 21, 2022.
Like many things in life, there is an art to being a consultant. The problem though is that the word consultant has come to take on multiple meanings. In some cases it refers to an individual brought in to evaluate a portion or an entire organization and provide director. Other times it refers to a team that provides a services and works at the direction of another organization.
What does it mean to be a consultant? What are the reasons why an organization hires an outside consultant? What does it mean to run a consulting engagement?
On this week’s episode of 33 Tangents, Jim and Jason discuss their expectations of a consultant and what makes someone successful in that role.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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We’re currently taking a break for some summer travel. We’ll be back with new episodes starting on July 19, 2023.
This episode originally aired on January 25, 2023.
Merriam-Webster defines story as: 1) an account of incidents or events and 2) a statement regarding the facts pertinent to a situation in question. Storytelling is a very powerful part of the human experience and a key tool used throughout human history.
It provides a level of familiarity and when done well, it conveys information in a way that resonates with all involved.
During a recent episode, guest Stephen Marshall said “Story is the glue for new facts and information.” How does story apply to brands? What does effective storytelling do for a brand? How can brands ensure they are authentic?
On this week’s episode of the 33 Tangents Podcast, Jim and Jason are joined by two special guests to discuss brands and storytelling. The first is returning guest Stephen Marshall, the CMO of the East Tennessee State University’s Research Corporation whose purpose is building academic/industry partnerships. The second is first time guest Chase Friedman of Vanquish Media Group.
Chase Friedman is the Founder & CEO of Vanquish Media Group, a digital marketing collective specializing in brand strategy, development, and marketing for entertainment for brands and storytellers. VMG has managed more than 100 brand, film and television, and integrated digital campaigns across multiple distribution windows and platforms.
Stephen Marshall, Ph.D. is an award-winning media professor, (digital) marketer/brand consultant, and higher education administrator. Stephen’s consulting brand portfolio includes work for Siren Marine/Yamaha, Adobe, Nielsen, Coca-Cola, Texas Pete, BoxDrop, Tennessee Hills Distillery, and various other for-profits and nonprofits. A former academic department chair, Stephen is currently the CMO for the ETSU Research Corporation focused on building academic/industry partnerships.
Where to find Chase LinkedIn (https://www.linkedin.com/in/chase-friedman-438b2826/) Vanquish Media Group (https://vanquishmediagroup.com/) BrandStorytelling (http://www.brandstorytelling.tv)
Where to find Stephen. LinkedIn (https://www.linkedin.com/in/stephenmarshallphd/) BrandStorytelling (http://www.brandstorytelling.tv)
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We’re currently taking a break for some summer travel. We’ll be back with new episodes starting on July 19, 2023.
This episode originally aired on November 2, 2022.
What is data literacy? The text book definition as per Gartner is the ability to read, write and communicate data in context, including an understanding of data sources and constructs, analytical methods and techniques applied, and the ability to describe the use case, application and resulting value.
Looking at and thinking about that detailed, academic definition, what does all of that mean? How does that apply to digital analytics? How does it impact digital analytics implementation engineers and analysts?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss their feelings on data literacy, it’s impacts on many areas of everyday life, and how the lack of it is causing issues in the world of digital analytics.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Many assume that the measure of success for an optimization program is a high testing velocity. The problem here is that in order to support a high velocity, other parts of the test development pipeline become neglected, including developing a well thought out hypothesis.
How critical is a test hypothesis to the success of a test? What goes into developing a test hypothesis and why is it important? What happens when that part of the process is neglected? What is more important, velocity or proper planning? Is there a metric above all others when it comes to measuring the success?
On this episode of the 33 Tangents podcast, Jim is joined by Jason Boal to wrap up the series on optimization programs. They discuss why a test hypothesis is a key part of the processes of running an optimization program and gaining support from executive leadership.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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It is very common to see organizations split out their analytics and optimization programs among different teams.
What does it mean to integrate you analytics and optimization programs, or at least prevent them from being separated? What are some of the risks that are created when you keep them separated?
On this week’s episode of the 33 Tangents podcast, Jim and Jason continue their series focused on optimization and a/b testing with Jason Boal, focusing on why organizations shouldn’t keep their analytics & optimization teams separated. They discuss why organizations end up with separated analytics and optimization programs, the impact of that, and what can be done to address it.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Launching an a/b testing & optimization tool brings with it a great deal of temptation. It is very appealing to just want to jump in and start deploying tests to see what it can do.
What are some of the traps when launching an a/b testing tool and optimization program? What are some of the common mistakes when getting started with optimization? What should you avoid?
On this week’s episode of the 33 Tangents Podcast, Jason and Jim are joined by Jason Boal to continue the conversation around testing, optimization, & personalization programs. This week they discuss the common pitfalls organizations run into when integrating these tools and building these programs.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Launching an a/b testing & optimization tool brings with it a great deal of temptation. It is very appealing to just want to jump in and start deploying tests to see what it can do.
What is involved with standing up an optimization program? Should you just jump in and start using the a/b testing tool? What is the approach that should be taken? What are the key first steps?
On this week’s episode, Jason and Jim welcome Jason Boal, Principal Analytics and Optimization Strategist at 33 Sticks to discuss what is involved with standing up an optimization program. They discuss things such as the key first steps an organization should take, deciding where your optimization program should live, and the involvement you need from other teams.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Let’s admit it, working on digital analytics can be fun. For many of us in this space, it gives us a creative outlet.
That being said, doing good stuff alone is not good enough. Are you working on cool stuff for the sake of doing cool stuff? Does your work have value? Does it have it’s place?
On this episode of the 33 Tangents podcast, Jason and Jim discuss the balance between working on the tasks needed for today and spending time on items and research for the future. They talk about how being intentional and being deliberate play key roles in creating that balance.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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There is a fine line between valuable work and work that no one really cares about. Is the work that you’re doing closely associated with the goals of the organization or are you just doing superficial work?
Do you know why your analytics team exists? What constitutes “valuable” work in your organization?
On this episode of the 33 Tangents Podcast, Jason and Jim discuss what can lead to focusing on the wrong things and not being attached key organizational goals. They also discuss what it means for an analytics team to live up to the promise of providing value to the business.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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One of the faults of the digital analytics industry is that we often assume the value of what we’re doing is clearly apparent.
Does your buyer actually care about digital analytics? Do they have a vested interest in the outcome of the project or are they just signing another SOW? Are you just doing stuff that is cool to you with no actual value to the wider organization?
On this episode of the 33 Tangents podcast, Jason and Jim discuss how to recognize if digital analytics is important to your organization and how to address it. They also discuss certain things digital analytics implementers and practitioners do which actually lessen the importance of data for others in their organization.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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During the day to day of a project, whether client side or vendor side, it is easy to loose sight of who is ultimately responsible for the project. On the client side, this could be some senior level executive sponsor who seen infrequently. On the vendor side, this could be the person who signed a statement of work, but has delegated the project to someone else.
As someone leading a project, keeping the ultimate buyer of your services in mind is critical to success. Are you doing work with that person in mind? Do you know what they are expecting as compared to your day to day contacts? (Hint: They are more discerning and have higher expectations)
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss what it means to keep your buyer in mind, how to make sure you’re in alignment with them, and what encourages teams to be out of alignment.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Whether you are working vendor-side or client-side, there is ultimately a buyer associated with the project you are engaged with. What does this mean and who is this person?
As someone leading a project, do you know who the ultimate “buyer” of your services is? Are they your day to day stakeholder? Why is knowing who this person is critical to your success?
On this episode of 33 Tangents, Jim and Jason discuss the importance of identifying the ultimate buyer of your project, risks of not doing so, and sharing the value of what you are doing with them.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Note: We encountered some recording issues in the early parts of this episode and recovered the audio that we could.
While every organization deals with this issue to one degree or another, there are those where it is really bad. It can take the form of “we just need to implement this new project management software and all of our project delivery issues will be solved”. It can also be seen with “we just need to upgrade to the premium package from our digital analytics vendor and we won’t have to worry about these data issues anymore”.
What is it like to work in an organization that thinks the next vendor, tool, or technology will solve all of it’s ills? What causes a company to fall into this trap? How can they get out of it? What is the end result of this mindset?
On this episode of the 33 Tangents podcast, Jason and Jim discuss what happens to organizations when they view the next “thing” as the savior for all of their ills.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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“By putting the employee first, the customer effectively comes first by default, and in the end, the shareholder comes first by default as well.”
- Richard Branson
Have you ever been part of a project or initiative and after it is over, you feel as though things are not improved or in a better condition? This can happen when a vendor’s focus is solely on the tasks that need to be done and losing site of the bigger picture.
What is that bigger picture? If all of the tasks are done, shouldn’t that mean the bigger picture was taken into account and things should be in a better place? How can you ensure your team keeps their eyes on both the tactical and the strategic?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss their experiences with being involved with projects that were deemed a success yet feeling as though no progress was made, including the things they’ve learned to ensure that doesn’t happen.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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The 33 Tangents video simulcast is now available on YouTube
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One of the expectations when bringing in a digital analytics agency to help, is that they will have your best interests in mind. Our success is their success, right? That isn’t always the case.
Why wouldn’t an agency have their client’s best interests in mind? What other interests could there be? Could there be conflicting interest?
On this week’s episode of the 33 Tangents Podcast, Jim and Jason discuss the multiple interests an agency could have and how to determine if they are shared with you.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Buying certain brands and logos is a concept that permeates all facets of life. Whether it is cars, clothing, kitchen appliances, or even marketing technology, brands & logos bestow a level of status.
It can be easy to understand why someone does this on a personal level, but at the company level? Shouldn’t it only matter that the tool does what it says it’s supposed to? Why do companies fall into the trap of buying something for the logo or brand it is associated with?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss the different reasons that drive organizations to buy & acquire technology and how that can impact the long-term integrity of their MarTech stack.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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How can you make a career out of your passion?
On this week’s episode of the 33 Tangents podcast, Jason and Jim are joined by Shai Dahan. Shai is an American contemporary painter and street artist living in Sweden He is also the illustrator of the book “A Is For Analytics”. Some of Shai accomplishments include:
In July 2012, Shai received recognition for his solo exhibition at the Borås Art Museum in Sweden. He was later featured as the opening keynote speaker at TEDx Göteborg in October 2012.
In 2019, Shai painted Sweden's largest outdoor mural in Ryavallen stadium which is over 950 square meters. The mural was painted as part of the European Athletics U20 Championships.
Shai was been awarded as Ambassador of the city of Borås on June 29, 2019. He has also been named one of Borås 40 Under 40 Most Successful People.
On October 5, 2019 Shai completed The World's Largest Dala Horse (Dalahäst) in the Lower East Side of New York City. The mural of the Dalecarlian Horse has been measured to be 18 meters (59 feet) high, which has been considered to be the World's Largest Dala Horse artwork as of 2019.
Where to find Shai:
- Shai's keynote presentation at TEDx Gotenborg
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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WHERE TO LISTENThe 33 Tangents video simulcast is now available on YouTube
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Digital analytics agencies are not all the same. There are a wide variety of services that can be offered and each digital analytics agency has their own approach.
How does an organization find the right digital analytics agency? What questions should you ask? What should an organization consider?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss how an organization can evaluate a potential partner and why organizations have bad consulting experiences.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Digital analytics agencies are not all the same. There are a wide variety of services that can be offered and each digital analytics agency has their own approach.
Why would a company want to work with a digital analytics agency? What benefits could an organization realize?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss the reasons why a company would want to work with a digital analytics agency and the steps they need to take to understand what they really need.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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For many organizations, working with an agency is not a positive experience and it can be likened to working with a mechanic. You don’t know if they’re being honest about the work that is needed and when you find a good one you hold on tight.
What things from an agency should a company see as red flags? What questions can you ask ahead of time to bring these to the surface?
On this week’s episode of the 33 Tangents podcast, Jason and Jim talk about what they’ve seen as red flags with agencies, some of which border on the line of unethical. They provide insights into the reason for them and what organizations should avoid.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Do you believe your organization has a need to work with a digital analytics agency, but not sure where to start?
In the Digital Analytics & Marketing space, what kinds of agencies exist? What are the different services available to an organization? Isn’t hiring an agency just hiring an agency and asking these questions pointless?
On this week’s episode of the 33 Tangents Podcast, Jason and Jim discuss why an organization employees the services of an agency the types of service companies that exist in the digital analytics space. They discuss the impact of experiences both client side & agency side at various points in their career to date.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Merriam-Webster defines story as: 1) an account of incidents or events and 2) a statement regarding the facts pertinent to a situation in question. Storytelling is a very powerful part of the human experience and a key tool used throughout human history.
It provides a level of familiarity and when done well, it conveys information in a way that resonates with all involved.
How does storytelling apply to individuals in a workplace setting? Why is that every group activity starts with an “ice-breaker” activity? Do you know anyone that doesn’t have that one authentic story they use as part of getting to know someone?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss how storytelling has played a role for them specifically in their individual careers, how to make storytelling genuine & memorable all while sharing some interesting moments in the process.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Merriam-Webster defines story as: 1) an account of incidents or events and 2) a statement regarding the facts pertinent to a situation in question. Storytelling is a very powerful part of the human experience and a key tool used throughout human history.
It provides a level of familiarity and when done well, it conveys information in a way that resonates with all involved.
During a recent episode, guest Stephen Marshall said “Story is the glue for new facts and information.” How does story apply to brands? What does effective storytelling do for a brand? How can brands ensure they are authentic?
On this week’s episode of the 33 Tangents Podcast, Jim and Jason are joined by two special guests to discuss brands and storytelling. The first is returning guest Stephen Marshall, the CMO of the East Tennessee State University’s Research Corporation whose purpose is building academic/industry partnerships. The second is first time guest Chase Friedman of Vanquish Media Group.
Chase Friedman is the Founder & CEO of Vanquish Media Group, a digital marketing collective specializing in brand strategy, development, and marketing for entertainment for brands and storytellers. VMG has managed more than 100 brand, film and television, and integrated digital campaigns across multiple distribution windows and platforms.
Stephen Marshall, Ph.D. is an award-winning media professor, (digital) marketer/brand consultant, and higher education administrator. Stephen’s consulting brand portfolio includes work for Siren Marine/Yamaha, Adobe, Nielsen, Coca-Cola, Texas Pete, BoxDrop, Tennessee Hills Distillery, and various other for-profits and nonprofits. A former academic department chair, Stephen is currently the CMO for the ETSU Research Corporation focused on building academic/industry partnerships.
WHERE TO FIND CHASELinkedInVanquish Media Group
BrandStorytelling
WHERE TO FIND ASHLEELinkedInBrandStorytelling
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Merriam-Webster defines story as: 1) an account of incidents or events and 2) a statement regarding the facts pertinent to a situation in question. Storytelling is a very powerful part of the human experience and a key tool used throughout human history.
It provides a level of familiarity and when done well, it conveys information in a way that resonates with all involved.
Data by itself is cold and many times unfamiliar, leading people to discount or outright ignore it. When data is communicated as part of a story, it can be transformative. How do you tell a story with data? How do those involved feel?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss their experience with storytelling with data, including the right ways and the wrong ways to do it and the proper way to prepare. They talk about times in their career where they were able to get complex data to resonate with those they were presenting too as well as those times where they took their audience for granted leading to negative experience.
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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WHERE TO LISTENThe 33 Tangents video simulcast is now available on YouTube
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WHERE TO FIND USWebsite: www.33sticks.com
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Merriam-Webster defines story as: 1) an account of incidents or events and 2) a statement regarding the facts pertinent to a situation in question. Storytelling is a very powerful part of the human experience and a key tool used throughout human history.
Story provides a level of familiarity and when used effectively, it conveys information in a way that deeply resonates with all involved.
Many view sales as just stating facts, but the art of sales is more than that. Those successful in sales know that it takes providing a solution wrapped in a story. What happens when storytelling is part of the sales process? How do all involved feel when a story is told?
On this week’s episode of the 33 Tangents Podcast, Jim and Jason talk about how they’ve seen successful sales people employee the art of storytelling as well those that ignore it and the result it has brought them. Lastly, they talk about how everyone is in sales and how failing to realize it will impact them.
ITEMS WE MENTIONED* DHL Digital Analytics Summit
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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We are currently taking a break for the holidays. We’ll return with new episodes on January 11, 2023. This episode originally aired on April 7, 2021.
We’ve all experienced the situation with a client where we know the data they are talking about is nothing more than a distraction. It can be data that they have identified as needing to be collected or data they already collect.
When asked about it, you get the response that “just might need it in the future”.
On this week’s episode of 33 Tangents, Jim and Jason talk about their experience with this, the risks, and the warning signs that the data will either be a distraction or a new toy that isn’t used in 3 months.
WHERE TO LISTENThe 33 Tangents video simulcast is now available on YouTube
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We are currently taking a break for the holidays. We’ll return with new episodes on January 11, 2023. This episode originally aired on November 6, 2020.
In many organizations, the terms consultant and contractor are use synonymously. There are, however, major distinctions between those two roles. Each comes with its own set of expectations and level of engagement.
What are the major differences between the two? What does it mean to hire a contractor? What is expected when you bring on a consultant? Why do organizations conflate the two?
On this week's episode of the 33 Tangents Podcast, Jason, Jenn, and Jim dig into these questions, discuss the need and value of both of the roles, and what they've seen happen when there isn't a clear distinction.
WHERE TO LISTENThe 33 Tangents video simulcast is now available on YouTube
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We are currently taking a break for the holidays. We’ll return with new episodes on January 11, 2023. This episode originally aired on March 3, 2021.
It seems like there is a great deal of talk about the importance of learning from mistakes. The problem with that however is that most people are so fearful that they do everything they can to either avoid making mistakes or to hide them when they do happen. People do not feel encouraged to take calculated risks that will provide opportunities to learn?
Why is this the case? Why is there talk about it but fear when faced with it? How can this overall mindset within an organization impact the testing organization runs and the degree to which the testing tools are used?
On this week’s episode of 33 Tangents, Jim and Jason tackle the topic of making mistakes, why people are fearful to take risks, why most organizations are barely scratching the surface with their testing program.
WHERE TO LISTENThe 33 Tangents video simulcast is now available on YouTube
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Finding a path to get started in a career can feel like a daunting task. Fortunately there are resources available regardless if if you a student just entering higher education or someone with several years of experience returning to continue their education.
What are those resources? How can they be accessed? What provides valuable experience? What kinds of things should someone focus on?
On this week’s episode of 33 Tangents, Jason and Jim welcome for the first time Ashlee Marshall and returning guest Stephen Marshall to discuss the resources available to those in higher education and their approaches to preparing their students for their careers.
Ashlee Marshall is a university Lecturer with a sales and marketing background. Currently, she teaches in the Communication Department for the University of Louisville. In addition to teaching, she is also the Education Project Manager for the Brand Storytelling Network (BSN). She is responsible for supporting all certification course content as well as all BSN library insights, case studies, and interviews.
Stephen Marshall, Ph.D. is an award-winning media professor, (digital) marketer/brand consultant, and higher education administrator. Stephen’s consulting brand portfolio includes work for Siren Marine/Yamaha, Adobe, Nielsen, Coca-Cola, Texas Pete, BoxDrop, Tennessee Hills Distillery, and various other for-profits and nonprofits. A former academic department chair, Stephen is currently the CMO for the ETSU Research Corporation focused on building academic/industry partnerships.
WHERE TO FIND ASHLEE* Email: ashlee.marshall@louisville.edu * LinkedIn
WHERE TO FIND STEPHEN* LinkedIn
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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How can data literacy be taught? What resources exist for those that want to fill gaps with their own data literacy?
On this episode of the 33 Tangents podcast, Jason and Jim talk about methods they see as key to helping increase data literacy and experiences they’ve had in both school & in their careers that illustrate the value it.
WHERE TO FIND EVAN* 33 Tangents - Episode #218 - Why Is Unlimited PTO So Polarizing? * 33 Tangents - Episode #130 - Re-examining Unlimited PTO * 33 Tangents - Episode #64 - Is Unlimited Time Off Actually Unlimited? * 33 Tangents - Episode #232 - Talking About The Importance of Finding A Mentor with Evan LaPointe
THANK YOUWe know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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We are currently taking a break for the holidays. We’ll return with new episodes on December 7, 2022. This episode originally aired on October 13, 2021.
We all know the adage that “things aren’t built to last like they used to.” Why is that? Why does quality feel like a lost art?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss what it means to design and build something to last. The conversion covers both physical products and service offerings, looking at why companies may not always have the long-term sustainability of their products & offerings in mind.
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We are currently taking a break for the holidays. We’ll return with new episodes on December 7, 2022. This episode originally aired on November 3, 2021.
We live in a society where we are trained from childhood to get in line and stay there. Those that challenge the norm and try to bring new ideas & ways of doing things are labeled rule breakers and problems.
Companies and individuals claim to want to work with those that are creative, but then are quick to stifle it. We’ve all run across those times where questioning why a company does something is met with “We’ve always done it that way.”
On this week’s episode of the 33 Tangents podcast, Jim and Jason talk about why that is often the case and how someone can bring new ideas and creative solutions to the table without being labeled as a troublemaker.
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As the saying goes, one rotten apple spoils the bunch. In the real world, one person can ruin an entire team.
How will a low level of data literacy impact an organization? Can you think of example of organizations where it’s apparent where they are not very data literate?
On this week’s episode of the 33 Tangents podcast, Jason and Jim continue their conversation around data literacy, focusing on how low levels of data literacy can impact an entire organization. Looking back at past experiences, they discuss the causes for low data literacy in organizations and how companies made bad decisions due to it.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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As the saying goes, one rotten apple spoils the bunch. In the real world, one person can ruin an entire team.
How will a low level of data literacy impact an organization? Can you think of example of organizations where it’s apparent where they are not very data literate?
On this week’s episode of the 33 Tangents podcast, Jason and Jim continue their conversation around data literacy, focusing on how low levels of data literacy can impact an entire organization. Looking back at past experiences, they discuss the causes for low data literacy in organizations and how companies made bad decisions due to it.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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What does it mean for an individual to be data illiterate? What does it mean for that person’s career, both currently and in the future? How does a lack of data literacy impact the people around that person?
On this episode of the 33 Tangents podcast, Jason and Jim continue their discussion around data literacy, focusing on what it means for an individual who lacks in that capacity.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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What is data literacy? The text book definition as per Gartner is the ability to read, write and communicate data in context, including an understanding of data sources and constructs, analytical methods and techniques applied, and the ability to describe the use case, application and resulting value.
Looking at and thinking about that detailed, academic definition, what does all of that mean? How does that apply to digital analytics? How does it impact digital analytics implementation engineers and analysts?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss their feelings on data literacy, it’s impacts on many areas of everyday life, and how the lack of it is causing issues in the world of digital analytics.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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It is common in the sports world to see top tier athletes seek out coaches that help improve and elevate their performance. In the business world, it’s a bit of a mixed bag. In many circles, seeking out coaching and feedback is perceived as a sign of weakness. You need to project that you know everything. In other circles, there is talk of actively seeking out a mentor for help.
What does it mean to have a mentor in your career? How important is it and value does that provide? How do you go about seeking and finding a mentor? What resources are available?
On this week’s episode of the 33 Tangents podcast, Jim and Jason welcome Evan LaPointe back for a discussion around being mentored. Evan is the Founder and CEO of CORE Consulting. He is also the creator of Satellite which was acquired by Adobe in 2013 and became DTM.
WHERE TO FIND EVAN
- Email: evan@core-sciences.com
- Website: www.core-sciences.com/
- Twitter: https://twitter.com/evanlapointe
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Getting started in a career can seem daunting enough. Once established, the need to grow and expand will present itself to prevent becoming stagnant. In the digital analytics space, opportunities are not normally handed to you, you’ll need to search out the opportunities to grow.
Once someone has started working in digital analytics, how are they able to grow their career? What resources are available?
On this week’s episode of the 33 Tangents podcast, Jason and Jim are joined by Jenn Kunz to discuss how they’ve developed their careers in digital analytics. They talk about where they started and the opportunities they’ve sought out over the years.
WHERE TO FIND JENN * Website: www.digitaldatatactics.com * Twitter: twitter.com/Jenn_Kunz
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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On this week’s episode of the 33 Tangents podcast, Jenn Kunz delivers her presentation "Controlling Your Marketing Tags So They Don't Control You" was given at the Marketing Analytics Summit in Las Vegas in June 2022.
Jenn is a Principal Architect with 33 Sticks and has 15 years of experience helping enterprise organizations solve their analytics problems holistically, no matter where they are in their digital measurement evolution or what tool set they use.
Video version of this presentation can be found at https://youtu.be/wBTyNmbxbk0
WHERE TO FIND JENN * Website: www.digitaldatatactics.com * Twitter: twitter.com/Jenn_Kunz
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Value is a relative concept. As per the cliche, “what is one man’s trash is another man’s treasure.”
When it comes to Digital Analytics, this is certainly the case. What those in and close to it in an organization see as valuable, those on the outside often do not. It’s often a tough go when trying to sell insights that have been uncovered to upper levels of management. At the start of the Covid pandemic, the digital analytics teams were part of the first round of layoffs and furloughs at many companies.
This begs the most basic question, what is the value of digital analytics? How should one approach selling the value of digital analytics to senior and executive leadership?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss how digital analytics is benefit organizations and ways analytics teams can communicate that value to others in the organization so it resonates.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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One of the primary reasons an organization brings in a consulting firm, whether that be digital analytics, another practice, or for general guidance, is to get an assessment and feedback on the workings of the organization.
Why is it then when providing the direct and uncomfortable feedback related to the findings of the assessment, the organization doesn’t want to hear it? Why do stakeholders not want to share it, or worse, try to hide it?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss why organizations ignore the advice & feedback provided by experts they’ve hired and their experience delivering information of that nature.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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One of the primary reasons an organization brings in a consulting firm, whether that be digital analytics, another practice, or for general guidance, is to get an assessment and feedback on the workings of the organization.
Why is it then when providing the direct and uncomfortable feedback related to the findings of the assessment, the organization doesn’t want to hear it? Why do stakeholders not want to share it, or worse, try to hide it?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss why organizations ignore the advice & feedback provided by experts they’ve hired and their experience delivering information of that nature.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
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WHERE TO FIND US Website: www.33sticks.com
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Like many things in life, there is an art to being a consultant. The problem though is that the word consultant has come to take on multiple meanings. In some cases it refers to an individual brought in to evaluate a portion or an entire organization and provide director. Other times it refers to a team that provides a services and works at the direction of another organization.
What does it mean to be a consultant? What are the reasons why an organization hires an outside consultant? What does it mean to run a consulting engagement?
On this week’s episode of 33 Tangents, Jim and Jason discuss their expectations of a consultant and what makes someone successful in that role.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
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WHERE TO FIND US Website: www.33sticks.com
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Like many things in life, there is an art to being a consultant. The problem though is that the word consultant has come to take on multiple meanings. In some cases it refers to an individual brought in to evaluate a portion or an entire organization and provide director. Other times it refers to a team that provides a services and works at the direction of another organization.
What does it mean to be a consultant? What are the reasons why an organization hires an outside consultant? What does it mean to run a consulting engagement?
On this week’s episode of 33 Tangents, Jim and Jason discuss their expectations of a consultant and what makes someone successful in that role.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
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WHERE TO FIND US Website: www.33sticks.com
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Those that work in digital analytics often default to continuous implementation and constantly sending reports because they are low risk activities. Low risk as compared to providing insights. The minute recommendations based on data, a digital analyst puts their neck out potentially putting their job and livelihood at risk.
Why is there risk with “stepping over that line” moving from reporting to providing insights and recommendations? Is it a result of imposter syndrome.
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss the underlying causes of why many digital analytics practitioners don’t take risks even when the data supports their position and the solutions they see to it.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
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WHERE TO FIND US Website: www.33sticks.com
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Those that work in digital analytics often default to continuous implementation and constantly sending reports because they are low risk activities. Low risk as compared to providing insights. The minute recommendations based on data, a digital analyst puts their neck out potentially putting their job and livelihood at risk.
Why is there risk with “stepping over that line” moving from reporting to providing insights and recommendations? Is it a result of imposter syndrome.
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss the underlying causes of why many digital analytics practitioners don’t take risks even when the data supports their position and the solutions they see to it.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
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WHERE TO FIND US Website: www.33sticks.com
Email: Podcast@33sticks.com
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YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
When working with data and distributing it to clients or internal stakeholders, the line between reporting and insights is often blurred.
When it comes to digital analytics, what is reporting and what are insights? What is the difference between the two? How is data distribution different between the two?
On this week’s episode of the 33 Tangents podcast, Jason and Jim give their perspectives on both aspects of data distribution. Pulling from direct experience with clients, they discuss the overlap between the two, their thoughts on where analysts should focus their time, and common pitfalls that are encountered.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
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WHERE TO FIND US Website: www.33sticks.com
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YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
When working with data and distributing it to clients or internal stakeholders, the line between reporting and insights is often blurred.
When it comes to digital analytics, what is reporting and what are insights? What is the difference between the two? How is data distribution different between the two?
On this week’s episode of the 33 Tangents podcast, Jason and Jim give their perspectives on both aspects of data distribution. Pulling from direct experience with clients, they discuss the overlap between the two, their thoughts on where analysts should focus their time, and common pitfalls that are encountered.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
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WHERE TO FIND US Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
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This episode originally aired on December 1, 2021. We’ll be back with new episodes on September 7, 2022.
“If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks, I’m going to do my own thing.’ “ - Yvon Chouinard
What are some of the unique nuances that digital analytics solutions should consider for a B2B site? Can the same solution cover both a B2B site and a B2C site? What are some of the finer details that make all the difference?
On this week’s episode of the 33 Tangents podcast, Jim and Jason focus the what is needed when designing a solution for a B2B site and how companies often get it wrong.
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Having an optimization program that operates at an elite level, driving tangible value is the dream of many organizations. Setting that goal is one thing; achieving it is something completely different.
What does a successful optimization program look like? What techniques should one consider to accomplish that? Are there certain optimization techniques that the industry talks about that amount to nothing?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss what it takes to have a successful optimization program and what often holds organizations back.
Items we mentioned:
33 Tangents - Episode #29 - Talking Publishing Analytics & Personalization with The Monitor’s Todd Schauman
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The growth in both the number and the capabilities of digital analytics & marketing tools coupled with the faster speed at which updates can be deployed has made it so organizations can collect ever increasing amounts of data. While this is a dream for many analysts, how much of that data is actually valuable?
What is does an analytics implementation strategy look like through the lens of Sustainable Analytics? What does it look like when there is no guiding implementation philosophy?
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On this week’s episode of the 33 Tangents podcast, Jason and Jim focus on what it means to have a digital analytics implementation that is sustainable. They share experiences where collecting more and more data regardless of value was the only thing that mattered and what that mindset led to.
For many, it feels as though digital analytics has reached a point where the focus is on the collecting more data and less on how it will be used. Often times organizations are moving too fast so the excuse becomes “as long as we’re collecting it, we’ll be able to figure it out later.”
The problem is that most of that data will be useless because the time to define it, validate it, and maintain it was put in.
On this week’s episode, Jason and Jim talk about a concept Jason has mentioning for a little while now: Sustainable Analytics. What is Sustainable Analytics? What are the core tenants? What happen sings in the industry has led to the creation of this philosophy?
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The people that make up the digital analytics space come from a variety of backgrounds and have wildly different educational backgrounds and career paths. Unlike other careers, there are no prescribed paths or series of steps to get into and move forward with a career in digital analytics.
What are some of the common traits that have made these folks with all sorts of different journeys? What are some key things that will make someone successful in digital analytics?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss what they see as key factors to have a successful and thriving career in digital analytics. They draw upon their intended career paths, their experience getting into the industry, and those they have worked with.
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We’ve heard from our parents and grandparents about the importance of the benefits package offered by your employer. To them, they key components were time off, medical coverage, and a retirement plan.
When interviewing, it’s easy to develop blinders focusing only on salary and ignoring the other components related to compensation. What are the types of benefits that companies can provide beyond medical coverage and time off?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss what they they see as critical components of a compensation package, from both the employee and employer perspective, and why.
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Over last couple of years, the summer vacation season has provided the opportunity to talk about what is often seen as a controversial topic…Unlimited PTO. It is something that has its fervent proponents and its ardent detractors. It’s a conversation that is ever evolving and where we people have changed their position on it.
The first conversation regarding this topic was back in 2019 on episode 64 and it has been two years since we last discussed it.
On this week’s episode, Jim and Jason discuss what they have learned regarding unlimited PTO in that time and if & how their perspectives have changed. They also discuss new ways they have seen others approach unlimited PTO as well as red flags regarding it.
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We’re currently taking a break from recording for some vacation time with family. We’ll be back with new episodes starting on July 20, 2022.
This episode originally aired on July 19, 2019.
There seems to be a trend with many tech jobs for the company to offer Unlimited Time Off. Is this actually true or is it just a gimmick? We’re going to discuss next week why people aren’t taking vacation, unlimited or not, in significant numbers. Are companies offering it as a benefit employees won’t use? How do you ensure employees take their time off?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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We’re currently taking a break from recording for some vacation time with family. We’ll be back with new episodes starting on July 20, 2022.
This episode originally aired on September 25, 2020.
Working remotely offers a great deal of freedom and flexibility which can take many different forms. It can be working from various different co-working locations or coffee shops so the person is not always at the home office all the way up to taking extended road trips with the family and doing work along the way.
The problem that is faced by many remote workers is that they often get buried in their work they forget to take advantage of it. Instead feeling from the corporate office they get tied to the home office.
This week we’re joined by returning guest Evan LaPointe. Evan is the Founder and CEO of CORE Consulting. He is also the creator of Satellite which was acquired by Adobe in 2013 and became DTM. Evan recently took a family road-trip all the while remotely working and his children attending remote school.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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We’re currently taking a break from recording for some vacation time with family. We’ll be back with new episodes starting on July 13, 2022.
This episode originally aired on February 24, 2021.
On this week’s episode of 33 Tangents, Jason and Jim are joined by Rick Hall to talk about analytics and remote work.
Rick Hall is a software entrepreneur focused on the analytics market for more than 30 year. He has led the development of over a dozen software products and taken several companies from the early stage to an eventual sale. Most recently he led a group in the purchase of Aginity in March of 2020 and is currently serving as CEO.
Aginity’s mission is to empower individuals, teams, and departments to realize the full potential of enterprise analytics. Aginity provides the industry’s only active analytic catalog solution for data analysts, data engineers, data scientists, and business users, enabling them to interact with their data and analytic code in a whole new way. Aginity was an early innovator in Analytics Management and launched Aginity Pro early this year.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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It’s summer time. It’s a time of the year when people take vacations and try to slow down a bit to enjoy the nice weather. One thing that many find enjoyable to have with them during this time is a book.
On this week’s episode, of the 33 Tangents podcast, Jim and Jason talk about the books that are currently at the top of their reading list.
Books We Mentioned:
- A is for Analytics by Hila Dahan and Jason Thompson
- Am I Over-Thinking This by Michelle Rial
- The Elements of Choice by Eric J. Johnson
- How to Heal Our Racial Divide by Derwin L Gray
- Multipliers by Liz Wiseman and Greg McKeown
- Product Led Growth by Wes Bush
- Humble PI: When Math Goes Wrong in the Real World by Matt Parker
- Ikigai by Hector Garcia
- Never Split The Difference by Chris Voss
- Let My People Go Surfing by Yvon Chouinard
- The Effortless Experience by Matthew Dixon, Nick Toman, and Rick DeLisi
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Elon Musk recently banned any kind of remote work for Tesla employees with justification being the types of products they manufacture. He set the expectation that employees will be in the office for a minimum of 40 hours a week.
Previous episodes have covered topics such as how to successfully work report and debating which is better. Instead of rehashing those topics, Jim and Jason are taking a different approach to the topic on this week’s episode of the 33 Tangents podcast. They discuss the fun & unique places where they’ve worked from, ideas they have for the future, as well as the push-back they often receive that doing so takes away from the experience.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Data activation is something easily discussed and easily derailed. What are the common mistakes often made when trying to activate data? What should an organization try to avoid?
On this week’s episode of the 33 Tangents podcast, Jason and Jim conclude their conversation on the topic of data activation. They discuss the common scenarios they have seen with organizations throughout their career and the recommendations they have given to address them.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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This episode was originally posted on February 3, 2021.
It feels like we have another round of “all cookies are dying” conversations happening again. Companies are being pushed to adopt some sort of server side technology now or all data will be lost.
What is actually happening? What is the truth? Is it all fear, uncertainty, and doubt or is there some legitamacy to it? Do companies need to jump immediately or is there still time to see how things develop?
On this week’s episode of 33 Tangents, Jim and Jason discuss what they’re seeing, what they’ve seen before, and their recommendations for those that are feeling pushed one way or another.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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This episode was originally posted on January 27, 2021.
Stress is a normal part of life and under normal circumstances, it ebbs and flows. If you’re not careful however, feeling stressed can lead to burnout. You often don’t realize it until it’s too late.
On this week’s episode, Jim and Jason take a detour from a planned topic to discuss some steps they’ve taken recently to deal with them.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Data activation is easy to talk about, but difficult to execute. It doesn’t take much to get excited about the potential that data activation can bring and may often jump right in without ensuring they are prepared.
What are the key components of a solid foundation to enable data activation? What pre-requisites should organizations consider?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss what organizations need to have in place in order to successfully unlock data activation.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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We’ve all heard about data activation, but what does it really mean?
What is involved to reach data activation? What forms does data activation take?
On this week’s episode of the 33 Tangents podcast, Jim and Jason dive into the topic of data activation and breakdown how much of what is often discussed is real what could be hype. They discuss where organizations often get stuck when trying to activate data and how to avoid common pitfalls.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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As knowledge work continues to undergo a transformation, changing how, where, and when things get done some are starting to question what exactly is work and who determines the value of it
What makes up work? Is it sitting at a desk all day or is it the ideas that come up when you’re driving or going for a walk? How much productive time makes up the traditional 8 hour work day?
On this week’s episode of 33 Tangents, Jim and Jason assess the current state of knowledge work, the metamorphosis that is happening, and the growing new perspective of what work is. They compare how agency work has been traditionally viewed and what they’re hearing from others in the digital analytics space.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Many have talked about how the pandemic has accelerated the move to remote work. Over the last 2 years people have gotten a taste of being able to chose where they work, how to work, and how to be comfortable while working.
One of the major pressures employees have been facing has been the push to return to the office. Another, which is not as often discussed, is the push to be on camera for every meeting when not in the office.
Is it a bad idea to demand this of employees? For those pushing this, what are some things they are missing?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss the fatigue and concerns employees have when faced with the decision to turn on their web cam for meetings.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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There are a few common threads we’ve observed over the years with clients and web analytics implementations:
One scenario that we’ve seen is that they over-implement their analytics tool leading to situations where they have more data they know what to do with.
Another is that they never truly finish the implementation phase preventing them from moving into the maturation and maintenance phase. This causes those organizations to be in a constant state of implementation preventing them from gaining insights from the data.
The third, and at the other end of the spectrum, is the scenario where the implementation is viewed as something that is “set it and forget it” leading to data decay over time.
What other pitfalls exist?
What can organizations do to prevent themselves from falling into these traps?
On this episode of the 33 Tangents podcast, Jenn, Jason and Jim look at the scenarios above, discuss what they’ve seen lead organizations to get stuck in them, and ways to avoid them.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Server-side tracking is being pitched as the next great leap forward in analytics and marketing data collection. It is positioned as the cure for all current ills facing digital analytics and marketing data collection as well as those to come.
What is it? Is it over-hyped? What can it really do and what real problems does it solve? What are the pitfalls? Are you risking getting stuck in a particular ecosystem?
On this week’s episode of the 33 Tangents podcast, Jason, Jenn, and Jim discuss what they’re seeing with server-side tracking and if they think it will solve the problems it is pitched to solve.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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Implementation of digital analytics solutions is often pitched as “just do X, Y, & Z” and you’re all set. We know that is not the case.
What are the keys to a solid implementation? Do should you ensure to have in place at the start of the implementation as well set up for the future?
On this week’s episode of the 33 Tangents podcast, Jenn, Jason, and Jim discuss factors necessary to not just deploy a solid analytics implementation but also ensure its long-term success.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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It’s been a while since the topics of data collection architecture and analytics implementation have been discussed. What are some of the things that are going on in that space? Where could things possibly be going?
On this week’s episode of the 33 Tangents Podcast, Jim and Jenn discuss martech data collection, common issues clients are encountering today, and the positive developments.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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The metrics associated with organizational and individual goals are one way owners & management monitor the health of the business. When designed and deployed with intention, goals can successfully aid in that. When haphazardly put together, they can hinder the business.
What does it mean to intentionally design goals that aid the business? How can goals become misaligned with the purpose of the business and its employees?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss how poorly planned goals can negatively impact a business and what is at the root of them.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
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The mistake many businesses make is they over-operationalize procedures and bog their employees down with a large number of policies. The reason given for doing business in this manner is that it is to ensure a great experience for customers, but the real reason is that they don’t completely trust their employees.
What kind of experience does that really create for customers? What leads to the lack of trust?
On this week’s episode of the 33 Tangents Podcast, Jim and Jason continue talking about what it means to be actively involved with running a business and how lack of involvement impacts policies and procedures.
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Every business, from a small town diner to a large multi-national conglomerate, has their regular customer. These are key to success. They are the barometer indicating how the business is going and they are the business’s biggest advocate.
What can cause a business to start taking their regular customer’s for granted? What are some of the warning signs regular customers can provide, both verbal and non-verbal?
On this week’s episode of the 33 Tangents podcast, Jim and Jason continue their discussion around active and passive ownership involvement and the role of the regular customer.
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It’s an all too common story, experienced as both an employee and a customer. A business is started and is actively run the founder(s). The product is loved by customers and the work is loved by the employees. Something then changes and while no one is able to put their finger on it right away, customers and employees alike can feel it. The employees sense a change in the culture. The customers notice the product isn’t the same. Things just feel different.
There are also those businesses that have operated for decades and both the employees & customers still love the product and experience. What is the difference?
On this week’s episode of the 33 Tangents podcast, Jim and Jason talk about their experiences as both employees and customers where ownership’s care about the day to day differed and how it ultimately impacted the experience of the customer.
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How many times have you gone into a store to look for something, but when approached by someone in sales you’ve responded with “no thanks, I’m good.”? Many are not very fond of salespeople, often feeling that a salesperson’s role is to take advantage of them and convince them to buy something that they don’t need.
This feeling may be accurate and realistic in some cases, while in others the sales person genuinely wants to help you find the best solution. As a salesperson, what value is there to being genuine and authentic? How can you show that you are not there for just a quick sale?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss sales and the common mistakes made during the process.
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Requests for Proposal (RFPs) are a staple when it comes to the procurement of products and services. They are often dreaded by not just those completing them, but by those running them.
What value can a company get by running an RFP to procure services? Is there anything a potential vendor be aware of with an RFP?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss aspects of selling services, their experiences with RFPs, and the pros and cons they see with them.
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On this week’s episode of the 33 Tangents Podcast, Jim and Jason continue their discussion comparing sports and business. They focus on the areas of commitment and integrity giving examples where the business world could improve.
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Are there certain lessons that the business world can be take away from the sports world? What can be learned from what happens on the field of competition?
On this week’s episode of the 33 Tangents podcast, Jim and Jason take a look at certain aspects in sports that could improve business. Having both played youth sports and now avid sports fans, Jim and Jason share stories of how sports has impacted they way they’ve approached their work.
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We’re currently taking a break for holidays and will be back with new episodes starting on January 12, 2022. This episode was originally posted on April 14, 2021.
With everyone, both employees and employers, getting a taste of over the last year the move to remote work is accelerating.
More employees are asking for it and some employers have started talking about remote work being a permanent part of the way the company does business.
What should small, rural do to attract remote workers? What are cities doing to support remote work?
On this week’s episode of the 33 Tangents Podcast, Jason and Jim discuss the ever changing dynamic of the remote work movement and the momentum it’s gaining.
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We’re currently taking a break for holidays and will be back with new episodes starting on January 12, 2022. This episode was originally posted on June 23, 2021.
There is no better teacher than experience, which itself only comes with time.
On this week’s episode of the 33 Tangents Podcast, Jason and Jim talk about the lessons they were only able to learn through leading numerous analytics and marketing technology implementation projects over the years.
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We’re currently taking a break for holidays and will be back with new episodes starting on January 12, 2022. This episode was originally posted on April 21, 2021.
Two years ago in the episode “Is Unlimited Time Off Actually Unlimited?”, Jim, Hila, and Jason took a hard look at the concept of unlimited PTO to see if it’s something employees find valuable or just a gimmick. They left that conversation genuinely questioning the value of “unlimited” PTO.
In the time since, Jim and Jason have discussed the topic several time through multiple means, most recently on Twitter.
On this week’s episode of the 33 Tangents Podcast, Jim and Jason continue that conversation on Twitter giving their current perspective on unlimited PTO and discussing how it is tightly tied to employee autonomy.
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We’re currently taking a break for holidays and will be back with new episodes starting on January 12, 2022. This episode was originally posted on March 17, 2021.
Digital Analytics is all about identifying problem areas and potential solutions for a business? That doesn’t mean the space doesn’t have problems itself.
On this week’s episode of 33 Tangents, Jim and Jason talk about what they see as issues within the digital analytics space and their thoughts on how to address them.
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Analyzing visitor behavior on a website is all same regardless of the type of site, right? For a brand that has a B2C and a B2B arm, what are the things those using digital analytics data should consider?
On this week’s episode of the 33 Tangents podcast, Jim & Jason wrap up the series comparing B2C and B2B. They dive deep into common things analysts miss when working with a B2B site and the key items they need to be aware of to provide useful insights.
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“If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks, I’m going to do my own thing.’ “ - Yvon Chouinard
In our previous episode we discussed the differences between B2C and B2B. Continuing that thread,
What are some of the unique nuances that digital analytics solutions should consider for a B2B site? Can the same solution cover both a B2B site and a B2C site? What are some of the finer details that make all the difference?
On this week’s episode of the 33 Tangents podcast, Jim and Jason focus the what is needed when designing a solution for a B2B site and how companies often get it wrong.
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We’re currently taking a break for Thanksgiving and will be back with new episodes starting next week, December 1, 2021. This episode was originally posted on May 1, 2020.
This week Jason and Jim are joined by returning guest Stephen Marshall. Stephen is a professor and department chair at East Tennessee State University. The conversation looks into the cost and value of higher education and Stephen also shares how ETSU is supporting students during this uncertain time.
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As the discussion comparing online B2B and B2C businesses continues, what are the common mistakes companies make with these two sides of the business? Are there things that companies assume or fail to consider with B2B?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss online shopping and purchasing needs of B2B customers that companies often neglect. They provide their perspective on where companies typically struggle having worked with clients with both offerings.
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Commerce is commerce and all ecommerce sites work the same way, right?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss the differences between online consumer customers & online business customers. They cover the nuances between the two and what companies need to account for.
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We live in a society where we are trained from childhood to get in line and stay there. Those that challenge the norm and try to bring new ideas & ways of doing things are labeled rule breakers and problems.
Companies and individuals claim to want to work with those that are creative, but then are quick to stifle it. We’ve all run across those times where questioning why a company does something is met with “We’ve always done it that way.”
On this week’s episode of the 33 Tangents podcast, Jim and Jason talk about why that is often the case and how someone can bring new ideas and creative solutions to the table without being labeled as a troublemaker.
Items we mentioned
- Twitter thread with the origin of this topic.
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Our grandparents worked for the same company for most, if not all of their career. That is a foreign concept to many these days it feels like that in the business world today, every relationship is one of convenience. Does loyalty now extend to only “What have you done for me lately?”
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss what it means to be loyal as both an employer and an employee. They talk about what it means to be authentically loyal and how sports are a great example of it at times.
Items we mentioned:
- Ray Bourque wins the Stanley Cup
- Goals Against Former Clubs and Moments of Respect in Football
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Part of the Code of the West is to “Ride For The Brand”. This means to be loyal to those that take you on and hire you. It’s not a blind loyalty, but one that is earned.
In his book Cowboy Ethics: What It Takes To Win At Life, James P. Owen writes:
“The cowboy’s greatest devotion was to his calling and his way of life. His loyalties naturally centered upon those who valued his traditions and counted upon him to uphold them. In short, the cowboy gave allegiance and respect where they were deserved and returned.”
What does it mean to ride for the brand in a corporate setting? When is it genuine and when is it not?
On this week’s episode of the 33 Tangents podcast, Jim and Jason take a look at what it really means to “Ride For The Brand”, how it is something that can’t be faked, and how it can show a person’s true intentions.
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We all know the adage that “things aren’t built to last like they used to.” Why is that? Why does quality feel like a lost art?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss what it means to design and build something to last. The conversion covers both physical products and service offerings, looking at why companies may not always have the long-term sustainability of their products & offerings in mind.
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Hiring the right agency is not an easy task as there are several aspects that affect quality that need to be taken into account. Who will be working on the account on a day-to-day basis? How does the team approach discovery and requirements building?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss common tactics agencies often employ but are often not quickly noticed.
Items We Mentioned:
- 33 Tangents - Episode #18 - Agency Billing Models: The Good, The Bad, and The Ugly
- 30 Shocking Tricks Advertisers Use To Make Food Look Delicious
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In life there are things for which you want to bargain shop and others where you want to pay the premium price. The desire to pay a premium price comes from a recognition in the difference in value and quality.
In the digital analytics space it seems that many companies pay the premium price for technology licenses but bargain shop for the services associated with it.
When and where you should invest in quality? How do you recognize quality when it comes to digital analytics? How can corporate procurement impact quality?
On this week’s episode of the 33 Tangents Podcast, Jim and Jason talk about why companies often bargain shop and how quality can be quantified.
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Many companies are further delaying and re-evaluating the full return to the office while employees are leaving jobs with companies that are forcing a return in favor of companies offering greater flexibility and autonomy. Some companies have even started closing and consolidating office locations.
Is the office as we’ve come to know it dead? What should employees expect from it in the future? What should employers consider doing with their office space?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss the future of the office and the multiple factors at play.
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With the return to the office delayed indefinitely and the talk turning to the employees coming to the office on a limited basis or only when necessary, there is an undercurrent of “how are we going to manage these people?”
This goes to a far extreme of employers considering software so they can “check in” on their employees at their desk which is disturbing on many levels.
Are people that unoriginal? Is this mid-management realizing they are no longer needed if employees have autonomy?
On this week’s episode of the 33 Tangents podcast, Jim and Jason talk about this alarming trend and what they see as the driver.
Items we mentioned:
- Jason’s LinkedIn Post
- 33 Tangents - Episode #89 - Talking Remote Team Management with Time Doctor Co-Founder Liam Martin
- The Dilbert Principle by Scott Adams
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Remote work is an extremely divisive and polarizing conversation online. You are in one camp or another and cannot admit the other side may have some valid arguments.
Why does the discussion around remote work vs. office work bring such a zealous response? What drives people to one of the extreme sides of the argument?
On this week’s episode of the 33 Tangents Podcast, Jim and Jason discuss the online debate that rages as people are looking for genuine information as the way of working for many is rapidly changing. They talk about if it is an accurate representation or the hyperbolic rantings of a smaller group that have ulterior motives.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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Over the last year and a half, a large number of people have been thrust into working remote. As the debate about returning to the office has kicked into high gear many of those people have realized they would prefer to work remote.
Is working remote for everyone? Why are some of the common traits of those that gravitate to remote work?
On this week’s episode of the 33 Tangents Podcast Jim and Jason dive back into the remote work topic to discuss how their perspectives on it have changed in the last couple of years.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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Is all the online privacy talk focusing on cookies really just a distraction?
Do cookies really pose a risk to online privacy or are there bigger threats that are not being addressed due to the focus on cookies?
On this week’s episode of the 33 Tangents Podcast, Jason, Jenn, and Jim discuss their opinions on the discussion around cookies, how accurate they are, and if there are others aspects of online privacy that are being missed.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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Customer privacy has become a sales pitch. Companies tout the security of their products alongside the other features of the experience.
Do companies really care about the privacy of their customers or is it all just theater?
Do they really believe that privacy is a key part of the customer experience or are they trying to do the bare minimum to meet regulations?
On this week’s episode of the 33 Tangents Podcast, Jason and Jim discuss where they think companies rank customer privacy as compared to other things.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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Since online/digital privacy has been a hot topic as of late, it feels as though the word has lost a bit of meaning. Privacy means different things to different people.
What does it mean to have privacy when you’re online? Are anonymity and privacy the same thing?
On this week’s episode of the 33 Tangents Podcast, Jason, Jenn, and Jim discuss what online privacy means to them the threats they see to it. They discuss the responsibilities the technology and content providers have as well as the responsibilities of uses.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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More than 25 years ago the commercial web embraced the advertising model over the subscription model for access to content. What we’ve seen is ever increasing data collection in order to provide more relevant ads to drive ad revenue for the purpose of supporting content creation.
How much are we giving away in the name of free access to content? When does data collection go too far? How can users be informed on the value they get from data collection without stirring up unreasonable paranoia?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss the value of the information we provide and the experiences that are possible with data collected when online and using connected devices.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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On this week’s episode of the 33 Tangents Podcast, Jason and Jim are joined by returning guest Dr. Stephen Marshall to talk about ways higher education can help college students get meaningful, real-world experience.
Stephen is the Chief Marketing Officer & VP of Workforce Development at the newly established ETSU Research Corporation at East Tennessee State University.
Items we mentioned:
- Stephen’s LinkedIn Profile
- Website for Research Corporation at East Tennessee State University
- 33 Tangents - Episode #50 - Talking Mentoring and Coaching with ETSU Department Chair Stephen Marshall
- 33 Tangents - Episode #71 - Jumping At Every Consulting Opportunity with ETSU Department Chair Stephen Marshall
- 33 Tangents - Episode #105 - Talking About The Status of Higher Education with ETSU Professor and Department Chair Stephen Marshall
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We’re currently taking a break for summer vacation and will be back with new episodes starting on July 28, 2021.
On this week’s episode of the 33 Tangents podcast, we’re going way back to the early days. This episode was originally published on June 8, 2018.
There are many careers for people to choose from that have a predefined path from beginning to end, starting with school and ending with retirement. What many of us have found is that Digital Analytics presents something different, a career and industry that is wide open with people from many different backgrounds and educational training. After getting frequently asked how they got into this career, Jason, Jon, and Jim decided to talk exactly about this this week. They talk about what they went to college for, what they planned to, and the choices that led them here.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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We’re currently taking a break for summer vacation and will be back with new episodes starting on July 28, 2021.
This episode was originally published on August 23, 2019.
The business world is often thought of as cold and calculating. The only purpose employees serve is to make widgets and check items off a list. When push comes to shove, employees are cut loose when finances are tight. Employees are scared to reach out and ask for help for fear of being seen as weak, thought of as less, and someone else taking their job.
There are those that are trying to change it. More and more are talking about building a culture of trust within their business or organization. The key things with a trust culture is the ability to be honest and vulnerable in order to make yourself, your team, and your org better. Dan Roden is one of those people and he joins Jim and Jason this week talk about what trust culture means and how to go about building one.
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We’re currently taking a break for summer vacation and will be back with new episodes starting on July 28, 2021.
This episode originally aired on October 9, 2020.
We’ve seen the trend of customers wanting more of a “relationship” with the brands & companies they buy from for quite some time now. Whether that be showing how they feel through social media or searching out companies that share the same values as them.
2020 presented a whole new set of challenges for companies trying to build that connection with the ability to have in-person interactions made very limited or not possible at all.
This week we’re joined by Charlie Roberson, the Head of Project Delivery at Verbate. Verbate offers their clients a simple to use, affordable video survey platform so that they can hear directly from their customers. Verbate is a distributed company with employees located both in the UK and Australia
Earlier in 2020 we were joined by Matt Barnett, the founder of Bonjoro. Verbate is the precursor to Bonjoro.
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We’re currently taking a break for summer vacation and will be back with new episodes starting on July 28, 2021.
This episode was originally published on October 11, 2019.
This week Jim and Jason are joined by Carrie Bourke, Director of Customer Analytics and Insight at Harvard Business Review.
Prior to her time at HBR, Carrie spent times in analytics leadership roles at Clario Analytics, L.L. Bean, & Staples. Over the last 3 years Carrie has been a partner of 33 Sticks and during that time she has taken a methodical approach to building out a new digital marketing ecosystem.
Carrie’s plan to build and add new capabilities over time runs counter to what is the typical plan to rush and get everything built in a short period of time. Jason, Jim, and Carrie dig into what led her to take this approach and the benefits she has seen.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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There is no better teacher than experience, which itself only comes with time.
On this week’s episode of the 33 Tangents Podcast, Jason and Jim talk about the lessons they were only able to learn through leading numerous analytics and marketing technology implementation projects over the years.
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Many have become accustomed to rapidly bouncing from one item to the next that it is easy to lose sight of the cost of context switching.
How does context switching impact our ability to be productive? What is the hidden cost?
On this week’s episode of the 33 Tangents Podcast, Jim and Jason talk about what they’ve learned about interruptions, multi-tasking, & context switching over their careers and steps they’ve taken to limit it.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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On the 33 Tangents Podcast the theme on gaining experience in analytics continues with a focus on mentors.
What are the roles mentors play?
What is the value in having a mentor?
How do you go about finding one?
On this week’s episode of 33 Tangents, Jim and Jason talk about the mentors they’ve had at various points of their career as well as the opportunities they see with mentoring in analytics.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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The school year is wrapping up and another group of college graduates will be making their way into the workforce.
Regardless of where you are in your career, how can you gain knowledge in digital analytics? What are some of the ways that you can get valuable, real-life experience?
On this week’s episode of the 33 Tangents Podcast, Jim and Jason discuss their thoughts on how and where to get meaningful experience for digital analytics.
Items we discussed
- 33 Tangents - Episode #6 - How We Got Here
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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When we’re in college, we’re told that we need to take an unpaid (or very low paid) internship to gain experience and set us up for a good career.
After we’ve started our career, we’re told at times that we need to take one for the team and that we’ll get rewarded later.
If you run a business, we’re told that you need to give away free products or work to gain exposure.
Should you give away free work? Does it really benefit you to do so?
On this week’s episode of the 33 Tangents Podcast Jim and Jason talk about their experiences and lessons learned when it comes to doing work for free.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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Hard, honest work in which you create value for your company & clients alike and grinding until burnout are not the same thing.
Why do people think that grinding as hard as you can for an indefinite amount of time is the only way to go?
Why is there this cognitive dissonance when people hear of alternative ways of working?
Why are people shamed for thinking that you can have fun and gain fulfillment in work without burning yourself out?
Why is burnout looked as a badge of honor?
On this week’s episode of the 33 Tangents Podcast, Jason and Jim talk about their experiences that have led them to search out a different way of working and their thoughts on why people think that being on the verge of burnout is the only way to work.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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This episode was recorded while Adobe Summit 2021 was taking place with it being the second year that it was held virtually due to the COVID-19 Pandemic.
Is this the future of industry conferences? Will they return, but in a scaled-down (read: cheapened) form that’s half in-person and half virtual?
On this week’s episode of 33 Tangents, Jim and Jason talk about concerns they have with virtual industry events becoming the norm, how conferences are more than just keynotes & breakout sessions, as well as some fun stories from the past.
Items we discussed
- Hellfire Sushi Challenge at Kobe Sushi
- Omniture Summit 2011
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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Do large companies intentionally try to hurt their partners? Do they value all customers equally?
On this week’s episode of 33 Tangents, Jim and Jason tackle this subject and discuss steps companies take, intentionally or unintentionally, that put their smaller parts in a tough situation.
Items we discussed
- 33 Tangents - Episode #64 - Is Unlimited Time Off Actually Unlimited
- Twitter conversation about PTO
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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All the way back in episode 31, which aired in November 2018, Jason, Jon, and Jim talked about the concept fo the North Star metrics. Going into the conversation expressed concern with growth hacking.
How has everyone’s perspective on North Star metrics changed in that time?
What is 33 Sticks’ North Star Metric?
Items we mentioned:
33 Tangents - Episode #31 - What is a “North Star Metric” and How Do You Go About Determining It?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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Two years ago in the episode “Is Unlimited Time Off Actually Unlimited?”, Jim, Hila, and Jason took a hard look at the concept of unlimited PTO to see if it’s something employees find valuable or just a gimmick. They left that conversation genuinely questioning the value of “unlimited” PTO.
In the time since, Jim and Jason have discussed the topic several time through multiple means, most recently on Twitter.
On this week’s episode of the 33 Tangents Podcast, Jim and Jason continue that conversation on Twitter giving their current perspective on unlimited PTO and discussing how it is tightly tied to employee autonomy.
Items we discussed
- 33 Tangents - Episode #64 - Is Unlimited Time Off Actually Unlimited
- Twitter conversation about PTO
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With everyone, both employees and employers, getting a taste of over the last year the move to remote work seems to be accelerating.
More employees are asking for it and some employers have started talking about remote work being a permanent part of the way the company does business.
What should small, rural do to attract remote workers? What are cities doing to support remote work?
On this week’s episode of the 33 Tangents Podcast, Jason and Jim discuss the ever changing dynamic of the remote work movement and the momentum it’s gaining.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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We’ve all experienced the situation with a client where we know the data they are talking about is nothing more than a distraction. It can be data that they have identified as needing to be collected or data they already collect.
When asked about it, you get the response that “just might need it in the future”.
On this week’s episode of 33 Tangents, Jim and Jason talk about their experience with this, the risks, and the warning signs that the data will either be a distraction or a new toy that isn’t used in 3 months.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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This episode was originally published on November 16, 2018.
During a trip to Boston, Jim had a chance to sit down and talk with Todd Schauman, Head of Digital Promotion and Analytics at the Christian Science Monitor, who has a great deal of experience working in the publishing space.
While there are tried and true implementation best practices for implementing analytics for an ecommerce site, it’s much less the case for a publishing site. We ask Todd his thoughts on why that is.
With the cost of implementing, maintaining, and running an analytics practice, how does Todd make the case to his management? What are some unique options that are available to non-profit publishing organizations?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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It’s not a far stretch to say that the current state of social media is that of a toxic cesspool. Many would say that that the social media platforms that are widely used today started out with the good intention of enabling people to connect with greater easy and frequency.
Today social media allows people to isolate in bias confirming echo chambers. It has devalued relationships to where they are only valued by number of friends and number of likes.
On this week’s episode of 33 Tangents, Jason and Jim talk candidly about their feelings on social media and what it does to people. They discuss the positive and negative things they’ve observed with it and how they are both taking deliberate steps with it going forward.
How did we get to this point and where do we go from here?
Have you changed how you view and/or use social media?
How has it impacted your life?
Things We Discussed:
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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Digital Analytics is all about identifying problem areas and potential solutions for a business? That doesn’t mean the space doesn’t have problems itself.
On this week’s episode of 33 Tangents, Jim and Jason talk about what they see as issues within the digital analytics space and their thoughts on how to address them.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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It’s the 150th episode of the 33 Tangents Podcast and the recording session was live streamed on YouTube for the first time. Jim and Jason talked about the evolution of the podcast and all of the little steps that were taken along the way. They also discussed the analytics content creators that have influenced them.
Of course technology always knows when you’re trying something new and this was no different. Technical issues caused the episode to wrap up early but like when trying anything the first time you learn and make it better next time.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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It seems like there is a great deal of talk about the importance of learning from mistakes. The problem with that however is that most people are so fearful that they do everything they can to either avoid making mistakes or to hide them when they do happen. People do not feel encouraged to take calculated risks that will provide opportunities to learn?
Why is this the case? Why is there talk about it but fear when faced with it? How can this overall mindset within an organization impact the testing organization runs and the degree to which the testing tools are used?
On this week’s episode of 33 Tangents, Jim and Jason tackle the topic of making mistakes, why people are fearful to take risks, why most organizations are barely scratching the surface with their testing program.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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On this week’s episode of 33 Tangents, Jason and Jim are joined by Rick Hall to talk about analytics and remote work.
Rick Hall is a software entrepreneur focused on the analytics market for more than 30 year. He has led the development of over a dozen software products and taken several companies from the early stage to an eventual sale. Most recently he led a group in the purchase of Aginity in March of 2020 and is currently serving as CEO.
Aginity’s mission is to empower individuals, teams, and departments to realize the full potential of enterprise analytics. Aginity provides the industry’s only active analytic catalog solution for data analysts, data engineers, data scientists, and business users, enabling them to interact with their data and analytic code in a whole new way. Aginity was an early innovator in Analytics Management and launched Aginity Pro early this year.
Episode Highlights
- [1:10] - Introductions.
- [5:30] - Sustainable Analytics.
- [12:36] - How important is it that organizations have a central person responsible for data accuracy.
- [26:15] - The future of retail and in-store analytics.
- [32:10] - The challenges organizations are seeing with privacy coompliance.
- [35:00] - Remote work.
- [43:30] - Impact of remote work on small towns and rural areas.
- [52:00] - What Aginity does to build camaraderie with a remote team.
- [57:00] - Wrap up.
Items We Mentioned
- Aginity website
- Rick's LinkedIn Profile
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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What is sustainable analytics and how can it impact your organization?
Doesn’t having less data mean I have a don’t have the full picture of the business?
On this week’s episode of 33 Tangents, Jim and Jason discuss the thought process that goes into a sustainable analytics approach, what it means to be a data hoarder, and how much data is too much.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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How do you explain to your organization’s leadership that the work involved with an analytics implementation is never finished? That it’s not something that is “set it and forget it”?
How do you tell a client that their analytics foundation is incredibly flawed and needs to be rebuilt?
On this week’s episode of 33 Tangents, Jim and Jason answer some questions from listeners.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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It feels like we have another round of “all cookies are dying” conversations happening again. Companies are being pushed to adopt some sort of server side technology now or all data will be lost.
What is actually happening? What is the truth? Is it all fear, uncertainty, and doubt or is there some legitimacy to it? Do companies need to jump immediately or is there still time to see how things develop?
On this week’s episode of 33 Tangents, Jim and Jason discuss what they’re seeing, what they’ve seen before, and their recommendations for those that are feeling pushed one way or another.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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Stress is a normal part of life and under normal circumstances, it ebbs and flows. If you’re not careful however, feeling stressed can lead to burnout. You often don’t realize it until it’s too late.
On this week’s episode, Jim and Jason take a detour from a planned topic to discuss some steps they’ve taken recently to deal with them.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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Remote work has become the norm for office workers over the last 9 months. Many will be working remotely full time, or the majority of the time, for another 6-9 months.
Those that had been working remotely in the years prior to 2020 experienced a great deal of freedom to design their day. Lately, however, we’ve started seeing companies turning the remote work setup into a bastardized & micro-managed version of the office.
How do we ensure that remote work does not become toxic and that people are able to retain the level of autonomy and freedom they’ve been seeing?
On this weeks episode Jason and Jim discuss what they’ve been seeing with remote work, what they believe employees & employers should embrace, and what they should see companies avoid.
Things We Discussed:
33 Tangents - Episode #89 - Talking Remote Team Management with Time Doctor Co-Founder Liam Martin
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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It’s a new year. What are some things you can do to start it off right? Other than the obvious, are there things you’re hoping to do different or better than last year?
On our previous episode, Jim and Jason discussed habits they’ve developed to help wrap up the previous year before taking time off for the holidays.
On this week’s episode, they continue the discussion by talking about habits they’ve developed to help get the new year off to a good start.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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We're currently taking a break for the holidays. We'll be back with new episodes starting on Wednesday, January 13, 2021. This episode originally aired on April 12, 2019.
This week, Jim and Jason are joined by Stephen Marshall. Stephen is an Associate Professor and the Department Chair at East Tennessee State University. He is responsible for the vision and management of the Department of Media and Communication which consists of 15+ full and part-time faculty and staff as well as 400+ undergraduate and graduate students. Over the last 2 years Jason has worked with Stephen in coaching college students and in recent episodes we’ve talked about the importance of having a mentor.
STUFF WE MENTIONED Media and Communication - East Tennessee State University
Stephen Marshall on LinkedIn
Stephen Marshall on Twitter
ETSU, Adobe alliance to equip students with leading-edge skills
Siren Marine
AMEN: Applied Marketing Education Norm - Bridging Industry to the Classroom
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We're currently taking a break for the holidays. We'll be back with new episodes starting on Wednesday, January 13, 2021. This episode originally aired on July 31, 2020.
“Mountains should be climbed with as little effort as possible and without desire. The reality of your own nature should determine the speed. If you become restless, speed up. If you become winded, slow down. You climb the mountain in an equilibrium between restlessness and exhaustion. Then, when you’re no longer thinking ahead, each footstep isn’t just a means to an end but a unique event in itself. This leaf has jagged edges. This rock looks loose. From this place the snow is less visible, even though closer. These are things you should notice anyway. To live only for some future goal is shallow. It’s the sides of the mountain which sustain life, not the top. Here’s where things grow.”
- Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance.
With today’s hustle culture, we’re told we’ve got to be constantly moving. We’ve got to be striving to reach a goal (the promotion, the raise, a new house, etc) or someone else will get it. We also feel this in tasks with work. “If I just stay up late tonight and tomorrow night I’ll bang this project out and then I’ll have some time to breathe.”
This gives us the impression that we’ll be happy, or better off, as soon as we get to that destination. The fallacy with this mindset is that we’ll never be satisfied and work will always be there. There will always be something more to accomplish and more work to complete. What is driving the hustle culture? What is attractive about it?
On this week’s episode of 33 Tangents, Jim and Jason talk about what it means to “enjoy the journey” with work.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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We're currently taking a break for the holidays. We'll be back with new episodes starting on Wednesday, January 13, 2021. This episode originally aired on December 13, 2019.
With holidays here, it’s important to disconnect from work and be present. Just like summer vacation, the holidays offer us the chance to relax, recharge, clear our minds, and start the new year fresh.
Every year, it feels harder and harder to do as technology keeps us tethered to the office. This can be even harder for remote workers since their office is wherever they go.
How can you prevent work from taking you out of the moment? How can you make sure to be present for your family and friends? As an employer, are there things you can do to encourage your employees to rest and recharge?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
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The holidays are here and the end of the year is quickly approaching. Many take time off this time of year to enjoy the festivities with family and friends (though that will look very different this year).
What are some ways you wrap up the end of the year so you can enjoy the time off and actually clear your head? Is there anything you do to ensure that when you return you’re able re-engage?
On this week's episode of 33 Tangents, Jason and Jim discuss some of the end-of-year habits they've developed to help ensure a relaxing time off and smooth return to work.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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It’s the holiday season and for many the time of year where they stop to reflect on what they are grateful for. In a work environment, how to do you show appreciation without coming across as an ass-kisser?
On this week's episode of 33 Tangents, Jim and Jason take another look at this topic that was covered last year and discuss the different shapes gratitude can take.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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We're currently taking a break for the Thanksgiving holiday. We'll be back with new episodes starting on Friday, December 11, 2020. This episode originally aired on April 26, 2020.
This week Jim and Jason welcome back Jim Gordon to continue their discussion regarding data layers. While last week focused on the technical intricacies of data layers, this week the attention turned toward the business need for data layers and why they are needed.
STUFF WE MENTIONED Exploring Abandoned Places
Hog Hollow Trail [AllTrails.com]
Adobe Launch Data Layer: An Appeal [jimalytics.com]
Jim's Burger Place [Skips]
Jason's Burger Place [Burger Bar]
Dunning–Kruger effect [wikipedia.org]
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We're currently taking a break for the Thanksgiving holiday. We'll be back with new episodes starting on Friday, December 11, 2020. This episode originally aired on April 19, 2019.
This week Jason and Jim are joined by TMS Guru Extraoidinaire, Jim Gordon. For those that don’t know Jim, he spent time with Search Discovery as they were building Satellite which became DTM after it was acquired by Adobe. He’s the author of the frequently used and referenced “DTM Cheat Sheet” and over the last 5 years he’s been building Tagtician which is a browser companion tool to help users debug, export, and explore their DTM, and now Adobe Launch, libraries.
The Jims had a recent conversation about data layers and how they are critical to a robust analytics implementation and a well integrated martech stack and Jim Gordon has authored a blog post appealing to Adobe to develop a standard. Why is that important? How will that help with data collection and distribution.
STUFF TO CHECK OUT * Blog Post: Adobe Launch Data Layer: An Appeal * Blog Post: Data Layer or CSS Selectors * Dynamic Tag Manager (DTM) Cheat Sheet * Tagtician - Adobe Launch and DTM Debugger * Tool: Data Element Viewer for Adobe Launch
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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In the business world, there are two schools of thought about a person’s work and personal lives and it’s a constant debate. One side of the argument believes that you should keep your personal life out and completely separate from your work life. The other believes that combining the two help build strong bonds with those that you work with.
- Is there a right way or wrong way?
- Are there merits to both?
- What benefits can you see with both approaches?
On this week's episode of the 33 Tangents Podcast, Jason and Jim tackle this topic and cite examples from their career which have shaped their approach.
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On previous episodes we’ve discussed how digital analytics does not have a seat at the big table in organizations. It’s an afterthought to development and management doesn’t care until something breaks and it’s too late.
On this week’s episode of 33 Tangents, Jason and Jim are joined by Dipesh Shah who provides his perspective on why this is the case. Dipesh is a Marketing Data & Tech Consultant with 12 years experience based in London, UK.
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In many organizations, the terms consultant and contractor are use interchangeably. There are, however, major distinctions between those two roles. Each comes with its own set of expectations and level of engagement.
What are the major differences between the two?
What does it mean to hire a contractor?
What is expected when you bring on a consultant?
Why do organizations conflate the two?
On this week's episode of the 33 Tangents Podcast, Jason, Jenn, and Jim dig into these questions, discuss the need and value of both of the roles, and what they've seen happen when there isn't a clear distinction.
The events of 2020 have introduced new ways of doing many things, especially work and school. While these changes are dramatic and disorienting, they are also opportunities to try something different.
On this week’s episode of 33 Tangents, Jim and Jason discuss what they’ve seen many do and the chances they’ve taken in light of having remote work and school thrust upon them.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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The concept of unlimited PTO has always been polarizing. Some see it as a great benefit while others see it as a bait and switch. In an episode in July 2019 we asked the question if unlimited time off it truly unlimited. Recently there was a debate on Twitter on the actual benefit of unlimited PTO which made us want to revisit the topic.
Do employees really see the benefit of unlimited PTO? Is it everything that is promised? Are there employers that genuinely want their employees to have the flexibility they need with time off? Do employers have ulterior motives with it?
On this week’s episode of 33 Tangents Jim and Jason decided to dive back into the concept of unlimited PTO and what it means to offer it as a benefit.
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When we have an idea, we envision the perfect version of the outcome. This vision, while inspiring, can also create a state of paralysis. We don’t want to produce anything less than that pristine vision not realizing that the imperfect iterations that come before are necessary to reach that state.
What is the difference between imperfect and incomplete? Why do we often miss that so many others had to take small, iterative steps to get where they are now? On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss getting started and preventing procrastination.
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We’ve seen the trend of customers wanting more of a “relationship” with the brands & companies they buy from for quite some time now. Whether that be showing how they feel through social media or searching out companies that share the same values as them.
2020 has presented a whole new set of challenges for companies trying to build that connection with the ability to have in-person interactions made very limited or not possible at all.
This week we’re joined by Charlie Roberson, the Head of Project Delivery at Verbate. Verbate offers their clients a simple to use, affordable video survey platform so that they can hear directly from their customers. Verbate is a distributed company with employees located both in the UK and Australia
Earlier this year we were joined by Matt Barnett, the founder of Bonjoro. Verbate is the precursor to Bonjoro.
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On this week’s episode of 33 Tangents, we continue the conversation we had a few weeks ago regarding the proper ratio of technology to people.
As a traditional analyst, a person would set aside 70%-80% of my time to clean, wrangle, re-align data. Digital analytics promised the analyst that it would be solved for and the need to spend so much time prepping would be reduced drastically. We’re treating digital analytics like traditional analytics and forcing the analyst to do a massive amount of prep work.
Why is this the case? Have the web analytics tools failed or has the prep work just moved from one area to another?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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Working remotely offers a great deal of freedom and flexibility which can take many different forms. It can be working from various different co-working locations or coffee shops so the person is not always at the home office all the way up to taking extended road trips with the family and doing work along the way.
The problem that is faced by many remote workers is that they often get buried in their work they forget to take advantage of it. Instead feeling from the corporate office they get tied to the home office.
On this week’s episode of 33 Tangents, Jason and Jim sit down with returning guest Evan LaPointe, the founder and CEO of Core Consulting as well as the creator of Satellite (now Adobe DTM) that was acquired in an industry defining acquisition by Adobe in 2013. Evan recently took a family road-trip all the while working remotely and as his children attended remote school.
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Why is QA viewed as tasks spread across multiple practices in an organization instead of viewed in a holistic manner? Why don’t organizations view data governance as it’s own practice within an organization?
This week we have returning guest Eric Richter joining us to continue the conversation around data quality. Eric is the Founding Partner and Chief Data Exorcist at the Dataquake Group, whose mission is to help companies rethink and focus on data quality.
Eric focuses on continual improvement of data integrity processes and test strategies. Eric is the Founder and Chief Data Exorcist of Dataquake, and before that he was the Director of Data Quality Solutions for Keystone Solutions.
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On this week’s episode of 33 Tangents, Jim and Jason are joined by Adam Jenkins. Adam is a digital analytics veteran with extensive experience in the industry. He’s watched the industry evolve and offers a wealth of information, not just with data with experiences in life.
Adam has spent time with Starwood Hotels and Resorts, Adobe, as well as founded Digital IQ. Adam is currently the Global Data Strategy Head for GlueIQ.
Items we mentioned:
- Documentary: Go Fast. Go North.
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This episode originally aired on May 15, 2020. We'll be back with new episodes starting next week, September 11, 2020.
On this week’s episode of #33Tangents, Jim and Jason are joined by Matt Barnett, CEO and founder of Bonjoro.
Bonjoro is a company that is disrupting business communication with personalized video emails. They believe that video is a huge level to bring the human element back to business and their motto is “automate processes, not relationships”. Bonjoro is based in Sydney Australia but has employees around the world.
Highlights:
- 2:15 - Introductions.
- 7:00 - Making business authentic and personal.
- 15:00 - Creating the human bond.
- 17:00 - Learning about customer behavior.
- 27:30 - How Matt manages his remote team.
- 32:00 - Is now the time to hustle?
- 37:30 - The biggest learning from running a remote company.
- 40:00 - Advice for those that are uncomfortable being on video.
- 45:00 - Funnel optimization and using data to constantly learn.
- 55:00 - Wrap up
Items we mentioned:
- Bonjoro
- Bonjoro's Video Funnel Playbook
- Jason's Charity:Water thank you video
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In March, many people were thrown into it never having done it before. 5 months later, companies that were hesitant about letting employees work remotely are now becoming more amenable to it.
On this week’s episode of 33 Tangents, Jim and Jason revisit the topic of working remotely. We’ve talked previously about how to be successful doing it.
What are some of the common pitfalls of working remotely? What are some of the negative side effects of it? What are some of the benefits (and not the obvious ones of not commuting, more time, etc)?
Items we mentioned:
- 33 Tangents - Episode #14 - Being “Always On” and Remote Work Distractions
- 33 Tangents - Episode #94 - Cliches and Business Speak
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On this week’s episode of 33 Tangents, Jim and Jason catch up on current events and recent announcements in digital analytics.
Items we mentioned:
- Google announces server-side tagging in Google Tag Manager
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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In 2006 Avinash published his 90/10 rule for success in web analytics: for every $10 a company spent on analytics technology, they should spend $90 on people to use it. His argument was that while companies had “great investements” in analytics they struggled to use it to make meaningful decisions. The cause? All of that investment was made in the technology and not those who would run it.
All these years later, we still see this with many companies. Why is it that a large amount of money is spent on the technology and the teams that use it are overwhelmed, stretched thin, and ill-equipped to use it? Is Avinash’s ratio realistic? What can be done to draw attention to the need invest in people and strategy to use the technology?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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The quality of data collected is often an afterthought until there is a problem and at that point it’s too late.
On this week’s episode of 33 Tangents, Jim and Jason are joined by Eric Richter, a strategic consultant and data integrity expert. Eric also likes to go by the title of “Chief Data Exorcist”.
Eric focuses on continual improvement of data integrity processes and test strategies. Eric is the Founder and Chief Data Exorcist of Data Quake, and before that he was the Director of Data Quality Solutions for Keystone Solutions
Items that we mentioned:
- ObservePoint
- Data True
- Charles Proxy
- Fiddler
- dataslayer
- Adobe Experience Cloud Debugger
- ObservePoint Tag Debugger
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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“Mountains should be climbed with as little effort as possible and without desire. The reality of your own nature should determine the speed. If you become restless, speed up. If you become winded, slow down. You climb the mountain in an equilibrium between restlessness and exhaustion. Then, when you’re no longer thinking ahead, each footstep isn’t just a means to an end but a unique event in itself. This leaf has jagged edges. This rock looks loose. From this place the snow is less visible, even though closer. These are things you should notice anyway. To live only for some future goal is shallow. It’s the sides of the mountain which sustain life, not the top. Here’s where things grow.”
- Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance.
With today’s hustle culture, we’re told we’ve got to be constantly moving. We’ve got to be striving to reach a goal (the promotion, the raise, a new house, etc) or someone else will get it. We also feel this in tasks with work. “If I just stay up late tonight and tomorrow night I’ll bang this project out and then I’ll have some time to breathe.”
This gives us the impression that we’ll be happy, or better off, as soon as we get to that destination. The fallacy with this mindset is that we’ll never be satisfied and work will always be there. There will always be something more to accomplish and more work to complete. What is driving the hustle culture? What is attractive about it?
On this week’s episode of 33 Tangents, Jim and Jason talk about what it means to “enjoy the journey” with work.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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Tag managers such as Launch and GTM have lowered the barriers that existed in years past that made deploying new data collection rules difficult. With lower implementation cost, it’s become easy to justify “just one more thing”. This can cause people to lose focus on the data that matters and become obsessed with tracking everything possible.
On this week’s episode, Jason, Bryant, and Jim discuss differentiating between what matters and everything else. What are the metrics that matter most? How can you keep people focused on what matters and prevent the thought process of needing everything tracked?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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On this week’s episode of 33 Tangents, Jon Narong returns to talk about mobile app analytics with Jenn and Jim.
Recently Jon tweeted about the analytics content that he’s finding is coming mostly from the web perspective. Why is that the case? Why does it seem like the content around app analytics is limited as compared to web?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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This episode originally aired on March 1, 2019. We'll be back with new episodes starting next week, July 8, 2020.
On this week’s episode of 33 Tangents, Jason and Jim sit down with Evan LaPointe, the founder and CEO of Core Consulting as well as the creator of Satellite (now Adobe DTM) that was acquired in an industry defining acquisition by Adobe in 2013.
THINGS WE MENTIONED * Jim's wife powerlifting 6 months pregnant * Swarm App * Adobe Acquires Satellite * Core Consulting * Microsoft Clippy * Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity * Malcolm Gladwell - TED2004 - Choice, happiness and spaghetti sauce * The Ketchup Conundrum | The New Yorker * The Advantage: Why Organizational Health Trumps Everything Else In Business * Joe Versus the Volcano - Opening Scene * Dan Pink - TEDGlobal 2009 - The puzzle of motivation * Drive: The Surprising Truth About What Motivates Us * Grit: The Power of Passion and Perseverance
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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We're taking a break this week for the 4th of July Weekend. This episode originally aired on January 10, 2020. We'll be back with new episodes starting on July 17, 2020.
On this week’s episode of 33 Tangents, Jason and Jim welcome Liam Martin for a discussion and debate around remote work in general, fostering collaboration with remote teams, and how to manage a remote workers.
Liam is a serial entrepreneur who runs Time Doctor and Staff.com - one of the most popular time tracking and productivity software platforms in use by top brands today. He is also a co-organizer of the world’s largest remote work conference - Running Remote. Liam lives in Canada but travels 3-6 months out of the year due to his ability to work wherever and whenever he likes.
While both Jason and Liam support the ability for workers to choose where and when they work, they have different perspectives which will lead to a rousing and exciting conversation.
HIGHLIGHTS * 1:25 - Introductions. * 5:00 - Un-retired snowbird. * 9:00 - Is remote-first scalable? * 14:30 - What is the most obscure place where you have an employee based? * 17:35 - What would you say to companies that would rather have nothing instead of hiring a remote employee? * 23:20 - Designing your remote team. * 28:15 - Yahoo and remote work. * 33:45 - Experience with time and activity tracking software. * 39:50 - Is there a single way to run a remote team or company? * 43:10 - Can you innovate and collaborate as a remote-first company? * 46:25 - Liam’s recommendations for convincing a company to allow you to work remote. * 55:00 - Remote work in 10 years. * 56:30 - Wrap-up
STUFF WE MENTIONED Time Doctor
Running Remote Conference
Running Remote YouTube Channel
Dunbar's Number
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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A couple of weeks ago, Jim and Jason tackled the concept of being human at work. The conversation focused around the idea of having a “corporate version” of yourself that removes any personal details.
On this week’s episode of 33 Tangents, Jenn joins Jason and Jim to continue the conversation and talk about being human at work from the perspective of not being machines. This year has been stressful and draining on everyone for multiple different reasons. We’re not machines meant to stamp out widgets. How do we deal with this? How do we support others? How do we express this to our management?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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Recently Jason contributed to a Forbes article by Brent Dykes that discusses the need for businesses to focus on data, especially now.
What are we seeing businesses doing in the face of adversity? What is driving this reaction? How can you help message the need to focus on data to the rest of the org?
"Why your business must double down on data", by Brent Dykes
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It’s very easy to fall into the trap of just “checking the box” with analytics related work. If you take a serious look at your day to day, how many tasks that take up your time drive actual value? In today’s environment, there is an increasing number of talented individuals looking for work. How can you make the time you spend every day have high impact and value?
On this week’s episode of 33 Tangents, Jim and Bryant are joined by Eric Matisoff to talk about things you should focus on and not focus on to get the most out of your work day.
Eric is the Sr Evangelist for Analytics & Data Science at Adobe with 15+ years of experience working with data and visualizations. Eric works with Adobe customers and partners to help align their business strategies to the vision Adobe has defined for data ingestion, analysis, and action. He has recently written and released Adobe Analytics For Dummies and you can find recent content of his on the Adobe Summit website along with the Adobe Analytics YouTube channel.
It’s very easy to fall into the trap of just “checking the box” with analytics related work. If you take a serious look at your day to day, how many tasks that take up your time drive actual value. In today’s environment, there is an increasing number of talented individuals looking for work. How can you make the time you spend every day have high impact and value?
Highlights:
- [1:05] - Introductions.
- [13:30] - What is Adobe currently hearing from customers as needs have rapidly changed?
- [20:00] - Tips and tricks around auditing data.
- [25:30] - Simplification and flexibility.
- [32:00] - How quickly could you get useful data?
- [40:15] - How people use a product as compared to how it was designed to be used.
- [45:45] - One thing you should stop doing today.
- [55:15] - Wrap-up.
Items we mentioned:
- Eric's book, Adobe Analytics for Dummies
- The Adobe Experience Platform Web SDK documentation
- Adobe Experience Platform Web SDK Use Case Roadmap
- AutoHotKey
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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We’ve been conditioned that we need to have a corporate image while at work. Personal items remain at home and are not intermingled with work. Personal causes and beliefs should be suppressed and not shared.
The last couple of months have been trying on multiple fronts. People are scared, stressed out, and struggling to manage at times. The Covid-19 pandemic has required corporate office workers to work from home and home school children at the same time, resulting in the sounds of family in the background of conference calls. The recent murder of George Floyd and resulting protests and demonstrations have stirred a wide range of emotions in so many. People have inspired to break down the stoic corporate image and share their personal feelings and stories.
Why have we been told we need to have our “corporate image” that is devoid of personal notes? How can you be human at work and share what is going on personally? What happens to a team when everyone starts shedding their corporate facade?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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There are many benefits to working remotely such the time saved from not commuting to the flexibility of where you can live. With that however comes downsides such as isolation and lack of connection with others. This week Jim and Bryant are joined by Kyle Ladewig, CEO of Out Of Office to talk about their solution for this.
Out Of Office started with the belief that you should be free to choose when and where you work, so you have more time for everything else. It is a fully remote, venture-backed startup that helps other remote workers feel less isolated through in-person and online co-working groups called Work Clubs.
While remote work provides flexibility when it comes to finding work-life balance, the problem is that pretty much all remote work happens alone. Even before the current situation, one of the biggest issues facing remote workers has been isolation and loneliness. Out Of Office’s mission is to give remote workers a great place to work and help finding people they can enjoy working alongside.
Highlights:
Items we mentioned:
- Out Of Office
- Report by Cigna on loneliness in the workplace. (Jan 2020)
- Paper by Stanford professor Nicholas Bloom about Chinese company Ctrip’s work from home experiment. (2014)
- Study showing correlation between loneliness and hospital visits. (1999)
- Paper by Julianne Holt-Lunstad that showed loneliness has the same impact on mortality as smoking 15 cigarettes a day. (2010)
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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We're taking a break this week for Memorial Day Weekend. We'll be back with new episodes next week, May 29, 2020. This episode originally debuted on January 11, 2019
This week Jim and Jason sit down and have a conversation with Ben Gaines who is a Group Product Manager with Adobe. Ben shares his insights and learnings from what it was like when he started with Omniture to what his day to day looks like today. Ben discusses what it means to be a product manager with Adobe, what he sees as the current trends in Analytics, and how he stays focused on the strategic view of the product.
WHAT YOU’LL HEAR…
🔊3:00 Who is Ben Gaines?
🔊6:00 Ben talks about introducing using social, at Omniture, to support customers.
🔊10:45 What led Ben to consider a career as a product manager?
🔊19:20 Ben talks about what it is like to be a product manager at a brand like Adobe.
🔊30:30 What does Ben see in the future for the digital analytics industry?
🔊41:00 Ben talks about the maturity of Adobe's Analysis Workspace.
🔊47:25 What is it like to have haters and fans?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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On this week’s episode of #33Tangents, Jim and Jason are joined by Matt Barnett, CEO and founder of Bonjoro.
Bonjoro is a company that is disrupting business communication with personalized video emails. They believe that video is a huge level to bring the human element back to business and their motto is “automate processes, not relationships”. Bonjoro is based in Sydney Australia but has employees around the world.
Highlights:
- 2:15 - Introductions.
- 7:00 - Making business authentic and personal.
- 15:00 - Creating the human bond.
- 17:00 - Learning about customer behavior.
- 27:30 - How Matt manages his remote team.
- 32:00 - Is now the time to hustle?
- 37:30 - The biggest learning from running a remote company.
- 40:00 - Advice for those that are uncomfortable being on video.
- 45:00 - Funnel optimization and using data to constantly learn.
- 55:00 - Wrap up
Items we mentioned:
- Bonjoro
- Bonjoro's Video Funnel Playbook
- Jason's Charity:Water thank you video
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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On this week’s episode of 33 Tangents, Jason, Bryant, and Jim are joined by Nic Fitzgerald to talk about the art and power of good storytelling.
Nic is a filmmaker based in Utah. His studio, Friendly Giant Films is a production company that works with companies, individuals, and others to create feature films, commercials, and other visual media products. Nic helps his clients use storytelling to build deeper connections with their audiences.
Highlights:
- 1:30 - Introductions
- 6:00 - Storytelling binding humans together.
- 10:30 - Being intentional
- 14:30 - The history of the name behind Friendly Giant Films.
- 17:30 - Humanizing data to enhance the solution storytelling.
- 30:00 - The importance of authentic stories and messages.
- 39:00 - Brands that are successful at genuinely connecting with audiences.
- 50:00 - You cannot fake being genuine.
- 55:00 - The importance of sharing the bad and the good.
- 62:15 - Wrap up.
Items we mentioned:
- Friendly Giant Films
- Bryant's Adobe Summit Presentation
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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This week Jason and Jim are joined by returning guest Stephen Marshall. Stephen is a professor and department chair at East Tennessee State University.
The conversation looks into the cost and value of higher education and Stephen also shares how ETSU is supporting students during this uncertain time.
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As part of efforts to lessen the impact of the Covid-19 outbreak, everyone is working from home right now but it’s not your typical work from home situation. The rest of the family is also home. Some people have children trying to do remote learning. There are many different situations and people have been asked to adjust and find a family and work balance on the fly.
This is not easy and it’s definitely wearing on people. How can you stay sane during this trying time? How can you prevent the frustration from getting the best of you?
On this week’s episode of 33 Tangents, Jim, Jason, and Bryant discuss how their situation has changed over the last month and a half and what they’re doing for their physical and mental health.
Items we mentioned: • RailCowGirl (Videos from Norway’s Bergen Train Line) • Strictoaster (CitySkylines) • post 10 (drain cleanings) • Doctor Mix
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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Every office has one and we’ve all dealt with them, the office bully. This person demands their items always be addressed first. They demand, they force, they demean, they throw temper tantrums. They’re the first to go to your boss, or your boss’s boss, or higher, to get what they want.
How do you deal with an office bully? Are they using this approach to overcompensate or hide something? Why does it feel like this kind of behavior is tolerated?
On this week’s episode of 33 Tangents, Jason, Jim, and Bryant discuss their experience with office bullies and what they did to deal with them.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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On this week’s episode of 33 Tangents, Jim and Jason are joined by Nicolas Vandenberghe to discuss optimizing lead generation and managing remote teams.
Nicolas Vandenberghe is a serial entrepreneur and is currently the CEO of Chili Piper. Chili Piper’s mission is to reinvent the scheduling, calendar, and inbox apps which are the main tools used by revenue teams.
The firm is 100% remote with employees in 35 cities in 15 countries. Chili Piper is used by more than 300 of the leading B2B SaaS companies world wide.
Things we talked about:
- Chili Piper
Highlights:
- 1:45 - Introductions
- 6:00 - How does Chili Piper solve problems with lead conversion?
- 12:00 - What are you looking to solve next?
- 16:30 - Make the experience better for your buyer too.
- 21:35 - Transitioning from sales to operations.
- 24:20 - Why did you chose to have a remote team?
- 27:30 - Do your employees work from home or go to a remote working location?
- 32:00 - How do you encourage collaboration?
- 36:00 - What challenges have you encountered with a remote team?
- 44:00 - The most unique location where Chili Piper has employees located.
- 49:00 - Wrap-up
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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We’ve all worked for organizations where we’ve dealt with toxic clients. These clients know that no matter what they do, what they demand, they will be supported. The concept of “firing clients” is often floated about, but can be seen as rhetoric.
When and why should you fire a client? How can you tell the difference between a tough client and a client that needs to be fired?
On this week’s episode of #33 Tangents, Jason, Bryant, and Jim talk about circumstances where it is necessary to part ways with a client, following a discussion around Seinfeld.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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On our last episode, we discussed making conscious decsions when planning your day. The expected result is being able to accomplish the items you’ve designated as critical without being waylaid or distracted for any number reasons.
On this week’s episode of 33 Tangents, Jim and Jason discuss how recent a client reached out to with something that is truly urgent, requiring a pivot.
How do recognize when a situation is truly urgent and not overblown or a distraction? How do you go about planning your day and week so as not to be too rigid preventing you from responding actual critical items?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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We’re taking a break the next couple of weeks and will return with new episodes starting next week.
This episode originally aired on August 24, 2018.
This week Jim, Jenn, and Jason sit down and chat with Adam Woodhouse, Senior Ecommerce Insights Manager at Dixons Carphone.
They discuss the typical challenges faced by Adam on a day to day basis, how the organization uses data that is collected, and what it’s like to work with a consulting team that is based on another continent.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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We’re taking a break the next couple of weeks and will return with new episodes starting on March 27, 2020.
This episode originally aired on August 31, 2018.
This week, Jim, Jon, and Jason dig into one of Jason’s favorite topic - agency billing models.
Traditionally, agencies and consulting firms bill by the hour. Every minute an employee spends working with a client needs to billed to them. Employees are also pressured to make sure they maintain a high rate of billable time each week. What are the problems that can arise from this? Are there other ways to run an agency or consultancy? What are the pros and cons of other models?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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We’ve all heard the analogy of sharpening the saw. We know that approach is usually the best solution, but what about analytics and marketing organizations that are staffed to the point where they are beyond capacity?
Many times these organizations are built with too few people and too many requests. The result is that most ignore the long term best solution and go into panic reactionary mode. What kind of decision making can that lead to? Why to companies struggle with understanding why they maturation issues with analytics?
On this week’s episode of 33 Tangents, Jason, Jim, & Bryant talk through their experiences with this situation and they steps they take to deliberately plan out their day and week ahead.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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On this week’s episode of 33 Tangents, Jason and Jim welcome Ed Vincent to talk about data & live events, entrepreneurship, and remote work.
What kind of data is available in the live event space? How can this data be used to create action? What benefits has FestivalPass seen by embracing a remote first philosophy?
Ed is an entrepreneur with over twenty years of business, technology, and management experience having founded and exited several companies in that time including helping to launch film festivals in multiple locations and creating the concept for a Maxim branded hotel in the Caribbean. Most recently, he led a data platform and consultancy in the entertainment space with clients including A&E Networks, AMC Networks, Screenvision, MovieTickets.com and was brought into MoviePass as an interim head of data.
Episode Highlights: * 01:20 - Introductions. * 06:00 - What can those in other analytics disciplines or industries learn from the live events space? * 10:15 - It’s about we ensure the discovery mechanism for that individual user is relevant. * 13:30 - Helping venue owners solve about knowing who is in the audience. * 14:50 - How are you pulling the data and helping clients analyze the data? * 18:50 - How are you tying the offline data to the online data? * 20:30 - How is FestivalPass using data to create action? * 24:00 - How does FestivalPass protect the privacy of customers while still working to provide a personalized experience? * 28:00 - What advice do you have for someone on the importance on what the data means from the experiential perspective? * 30:30 - FestivalPass is a remote first company. * 34:00 - How have both FestivalPass and your employees seen value from the remote work philosophy? * 37:00 - What have you learned as you’ve built a remote team? * 41:00 - Do you plan to have in-person time? * 43:30 - Wrap up.
Things we talk about: * FestivalPass * PredictAnalytics
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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Being constantly busy is often times a symptom of procrastination, though people do not feel like they’re procrastinating since they are working. Being in a constant reactionary state makes you feel productive in the moment, but it prevents you from doing the really important things.
How do you recognize busy work from valuable work? How does this impact a person in general? What does this mean for practitioners and technical implementers in the analytics space specifically?
On this week’s episode of 33 Tangents Jim and Jason discuss how people get stuck in this trap and ways to get out of it.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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Business cliches are a dime a dozen. (see what I did there?)
Some say that phrases become cliches for a reason and they help convey deep details in a concise amount of words, but they can also be worn out so as not to have any meaning at all. While cliches can be helpful, they can also mask direct speech with a bunch of round-a-bout words.
On this week’s episode of the #33Tangents podcast, Jim and Bryant talk about some of the best & worst cliches they’ve ever heard, the cliches they over-use, and their thoughts on “business speak”.
What do you think are the worst cliches and business speak in current use?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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On this week’s episode of 33 Tangents, Jim and Jason are joined by Brian T. O’Neill, the founder of Designing for Analytics and host of The Experiencing Data Podcast. The conversation with Brian focuses on the importance of design when it comes to solutions.
Designing for Analytics is an independent consultancy which helps product leaders and data strategist innovate by applying human-centered design to data science and analytics. For over 20 years, Brian has worked with companies including DellEMC, Tripadvisor, Fidelity, JP Morgan Chase, ETrade and others.
Episode Highlights: * 1:30 - The Boston Red Sox * 4:00 - Introductions * 10:30 - Data is now a secondary feature of everything * 14:20 - Data Product Manager * 19:00 - Data Science Lite * 22:00 - Human-Centered Design * 27:00 - Brian’s CED Framework * 38:00 - Ad hoc analysis requests * 42:00 - Future of product analytics * 45:00 - Brian’s book recommendations * 49:00 - Brian’s broadway favorites
Things we talk about: * Designing for Analytics * The Experiencing Data Podcast * Infonomics by Douglas Laney * Future Ethics by Cennydd Bowles * Competing in the Age of AI by Marco Iansiti and Karim Lakhani
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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In our last episode, Jason, Hila, and Jim discussed what it meant to “Be The Wolf” when engaging with clients. At the core of that approach is to be authentic and genuine. On this week’s episode of 33 Tangents, Jason, Hila, and Jim talk about the other side, dishonesty and cheating.
Right now the Houston Astros, and their 2017 World Series Win, are embroiled in scandal surrounding cheating. In the business world, we’ve seen the controversy with Elizabeth Holmes and Theranos.
What drives people to be dishonest & cheat? Why don’t they think they’ll be caught?
Things we talk about: Bad Blood by John Carreyrou The Inventor: Out for Blood T-Shirt Canons and Chandeliers Paragon of virtue
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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One of the phrases we use internally at 33 Sticks is “Be the Wolf”, which is a reference to the character of Winston Wolfe, played by Harvey Keitel, in Pulp Fiction. When this phase is used, it refers to direct, honest, and genuine client relationships.
This week, Jason, Hila, and Jim talk in detail about what it actually means to “Be the Wolf”. How did that reference originate? How does a client benefit from that approach?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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Forest fires are horrible and tragic and Jason has first hand experience dealing with them in Utah about a year and a half ago. During that ordeal, he spent a lot of time learning about how they spread and how they are fought. What he found out was that the common understanding of both are wrong. In today’s episode, Jim and Jason dig into those learnings and the parallels that can be drawn with several aspects of life.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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On this week’s episode of 33 Tangents, Jason and Jim welcome Liam Martin for a discussion and debate around remote work in general, fostering collaboration with remote teams, and how to manage a remote workers.
Liam is a serial entrepreneur who runs Time Doctor and Staff.com - one of the most popular time tracking and productivity software platforms in use by top brands today. He is also a co-organizer of the world’s largest remote work conference - Running Remote. Liam lives in Canada but travels 3-6 months out of the year due to his ability to work wherever and whenever he likes.
While both Jason and Liam support the ability for workers to choose where and when they work, they have different perspectives which will lead to a rousing and exciting conversation.
HIGHLIGHTS * 1:25 - Introductions. * 5:00 - Un-retired snowbird. * 9:00 - Is remote-first scalable? * 14:30 - What is the most obscure place where you have an employee based? * 17:35 - What would you say to companies that would rather have nothing instead of hiring a remote employee? * 23:20 - Designing your remote team. * 28:15 - Yahoo and remote work. * 33:45 - Experience with time and activity tracking software. * 39:50 - Is there a single way to run a remote team or company? * 43:10 - Can you innovate and collaborate as a remote-first company? * 46:25 - Liam’s recommendations for convincing a company to allow you to work remote. * 55:00 - Remote work in 10 years. * 56:30 - Wrap-up
STUFF WE MENTIONED Time Doctor
Running Remote Conference
Running Remote YouTube Channel
Dunbar's Number
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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We’re taking a break this week to spend time with our families during the holidays. We’ll be back with new episodes starting next week, January 10, 2020.
This episode was originally published on October 11, 2019.
This week Jim and Jason are joined by Carrie Bourke, Director of Customer Analytics and Insight at Harvard Business Review.
Prior to her time at HBR, Carrie spent times in analytics leadership roles at Clario Analytics, L.L. Bean, & Staples. Over the last 3 years Carrie has been a partner of 33 Sticks and during that time she has taken a methodical approach to building out a new digital marketing ecosystem.
Carrie’s plan to build and add new capabilities over time runs counter to what is the typical plan to rush and get everything built in a short period of time. Jason, Jim, and Carrie dig into what led her to take this approach and the benefits she has seen.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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We’re taking a break this week to spend time with our families during the holidays. We’ll be back with new episodes starting on January 10, 2020.
This episode was originally published on September 26, 2019.
As a consultant, you may feel the need to have to jump at every opportunity that comes your way. What could go wrong with more work and keeping busy? This week, Jim and Jason sit down with East Tennessee State University Department Chair Stephen Marshall to discuss why you might not want to go after every opportunity that comes your way.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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Data collection is not perfect and that is ok. That being said, we’re not talking about accepting major flaws or gaps. You can still work with imperfect data and gain insights.
How do you prevent the pursuit of perfection from blocking you making progress with the data that you have? Is perfect data even attainable? How can you identify an imperfection that is acceptable as compared with a flaw or gap that needs to be addressed?
On this week’s episode of 33 Tangents, Jim and Jason discuss their experiences with clients who had become paralyzed over imperfections and the steps that can be taken to get the focus in the right areas.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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With holidays right around the corner, it’s important to disconnect from work and be present. Just like summer vacation, the holidays offer us the chance to relax, recharge, clear our minds, and start the new year fresh.
Every year, it feels harder and harder to do as technology keeps us tethered to the office. This can be even harder for remote workers since their office is wherever they go.
How can you prevent work from taking you out of the moment? How can you make sure to be present for your family and friends? As an employer, are there things you can do to encourage your employees to rest and recharge?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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We’re taking a break this week to spend time with our families during the Thanksgiving holiday. We’ll be back with a new episode next week, December 13, 2019.
This episode was originally published on November 16, 2018.
During a trip to Boston, Jim had a chance to sit down and talk with Todd Schauman, Head of Digital Promotion and Analytics at the Christian Science Monitor, who has a great deal of experience working in the publishing space.
While there are tried and true implementation best practices for implementing analytics for an ecommerce site, it’s much less the case for a publishing site. We ask Todd his thoughts on why? With the cost of implementing, maintaining, and running an analytics practice, how does Todd make the case to his management? What are some unique options that are available to non-profit publishing organizations?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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We’re taking a break this week to spend time with our families during the Thanksgiving holiday. We’ll be back with a new episode on December 13, 2019.
This episode was originally published on August 23, 2019.
The business world is often thought of as cold and calculating. The only purpose employees serve is to make widgets and check items off a list. When push comes to shove, employees are cut loose when finances are tight. Employees are scared to reach out and ask for help for fear of being seen as weak, thought of as less, and someone else taking their job.
There are those that are trying to change it. More and more are talking about building a culture of trust within their business or organization. The key things with a trust culture is the ability to be honest and vulnerable in order to make yourself, your team, and your org better. Dan Roden is one of those people and he joins Jim and Jason this week talk about what trust culture means and how to go about building one.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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We’ve all encountered those clients that are so focused on instrumentation and the data they want to collect, that they lose sight of actually using it.
What is a data hoarder and how do you approach an engagement like this? How do you refocus a client and show them they don’t need to track absolutely everything to get valuable insights? How do you show a client that trying to track everything is not good and even futile?
On this week’s episode, Jim, Bryant, and Jason talk about their experiences with data hoarders and what they’ve done to show that there is no value in collecting data if it’s not going to be used.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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With Thanksgiving just a couple of weeks away, Jason and Jim spend some time talking about gratitude. How can you express gratitude genuinely?
As an employer, how can you show gratitude without being seen as phony? As an employee, how can you show gratitude without being viewed as a kiss-ass? As a company, how you show gratitude to customers without it being seen as another marketing gimmick?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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It’s important for a company to share the principles and values that make up its foundation. If you’re not careful though, it can come across as a disingenuous sales pitch. How do you ensure that you do so genuinely and not turn off potential customers?
On this week’s episode of 33 Tangents Jason, Hila, and Jim discuss the challenges to promoting the core values of a company authentically and not letting it turn into a marketing gimmick.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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When soliciting solutions to business problems your organizations has, you have the potential to receive varying solutions from different sources, both internal and external. When you receive a solution from an external agency, do you know what the core drivers that determined how the agency went about designing it? Do they have your best interests in mind or do they have theirs? This week Jim and Jason cover this topic while talking about current state of analytics and marketing technology.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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When it comes to being a technical implementer, one of the key ways to provide value is through the deployment of analytics and marketing technology data collection logic. Putting a significant amount of focus on this can be a problem because the many times the value is fleeting. There is always something new to deploy and before you know it, you’re stuck in marketing pixel hell. How can you make sure you’re providing value without falling into this trap? Do all tag deployment requests carry the same weight. This week Jenn, Jason, and Jim share their experiences dealing with this and what they did to ensure their efforts were focused on the most critical items.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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Recently Jim and Bryant presented to a client’s executive team. These kind of situations can be nerve wracking and can make the most seasoned presenter nervous. For those who are detailed oriented, these kinds of presentations can be filled with landmines. Too much information or too little information can cause the presentation to spiral. Wording is critical as one mislabeled item will cause the attendees to fixate on the wrong item or believe there is a problem when there isn’t.
What are best practices when it comes to presenting to an executive team? What are things to you need to avoid and what are things you need to make sure to do?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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This week Jim and Jason are joined by Carrie Bourke, Director of Customer Analytics and Insight at Harvard Business Review.
Prior to her time at HBR, Carrie spent times in analytics leadership roles at Clario Analytics, L.L. Bean, & Staples. Over the last 3 years Carrie has been a partner of 33 Sticks and during that time she has taken a methodical approach to building out a new digital marketing ecosystem.
Carrie’s plan to build and add new capabilities over time runs counter to what is the typical plan to rush and get everything built in a short period of time. Jason, Jim, and Carrie dig into what led her to take this approach and the benefits she has seen.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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Metrics and KPIs are provided so we know the health of the business. What happens when they are overemphasized and become the sole focus of employees? What could possibly go wrong by managing to these? This week Jim, Jason, and Bryant discuss the flaws with managing to metrics but why it’s very alluring to do so.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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With many engagements, the focus is a document. Questions like “What is the status of the document?” and “When will the documentation be delivered?” are often asked. The document is viewed as the deliverable when in actuality, the document is not the deliverable.
The solution conveyed in the document and the process to identify and design the solution are the deliverables. This is a key difference, but something so many miss. Why is that the case? Why is the document the focus and not the solution and path taken to get to the solution?
This week Jim and Jason discuss the difference between taking a client on a journey that provides value vs completing and shipping documents.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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In a recent episode, Jim and Jason talked with Dan Roden about building a culture of trust. This week Jim, Jason, and Bryant talk about another business taboo, being personal. There is a common belief that business needs to be formal, cold, and boring. Anything going on with a person outside of work should be kept there What does it mean to make business personal? Are there benefits can be seen? Why do people shy away from it?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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We’ve all seen this, heck it may have even been us at times in our career. You have a really smart person who is amazing at their job. They are promoted into a leadership position and they fall flat on their face. They are inept as a manager and the respect they had gained previously is lost. What can be done for these types of people? What do you do if you are one of these types of people. This week Jenn, Jim, and Jason dissect this subject and their experiences with it.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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As a consultant, you may feel the need to have to jump at every opportunity that comes your way. What could go wrong with more work and keeping busy? This week, Jim and Jason sit down with Stephen Marshall from East Tennessee State University to discuss why you might not want to go after every opportunity that comes your way.
Mentioned during the episode: So Good They Can’t Ignore You
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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This episode originally aired on May 24th, 2019.
Jason and Jim are joined by friends of the show and past guests Evan LaPointe and Randy Zwitch. What started as a comment on twitter lead to this conversation about new age-y business stuff; the trends in business that often turn out to be fads.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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The business world is often thought of as cold and calculating. The only purpose employees serve is to make widgets and check items off a list. When push comes to shove, employees are cut loose when finances are tight. Employees are scared to reach out and ask for help for fear of being seen as weak, thought of as less, and someone else taking their job.
There are those that are trying to change it. More and more are talking about building a culture of trust within their business or organization. The key things with a trust culture is the ability to be honest and vulnerable in order to make yourself, your team, and your org better. Dan Roden is one of those people and he joins Jim and Jason this week talk about what trust culture means and how to go about building one.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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Below is a recent LinkedIn Post from Jason:
I see a pretty consistent lack of transparency and honesty in business. Perhaps it's because i'm exposed to it more on the sales side, where there is a lot of hidden meaning to the words being used, but it does seem to permeate all levels of corporate. It's like we have been groomed to be more agreeable rather than to be openly honest in certain situations. Examples: I hope we can work together again --> Bye Sorry, we are really busy right now --> No This could lead to a lot more work in the future --> Can you do some free work for us? Wouldn't it just be much cleaner and easier, and lead to more meaningful relationships, to say what we mean?
On this week’s episode Jim and Jason are joined by new rotating panelist Bryant Hoopes to discuss this. Is the lack of transparency a by-product of people trying to be polite or is there something more devious to it?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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In previous episode and through social media posts, we’ve made no secret of how we are proponents of working remotely. With anything, however, there are pros and there are cons. We’ve had previous episodes where we’ve talked about the benefits of working remotely and how to do it successfully. This week Jim, Jenn and Jason talk about the cons of working remotely.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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In previous episodes we’ve talked about how the average tenure in the digital analytics space is 18 months. That means as a hiring manager, you’re bound to have times when an employee decides to move on and your reaction to it makes all the difference. This week, Jason, Hila, and Jim talk about the types of reactions we’ve gotten when they’ve given notice we’re leaving a position as well as how they’ve handled things when some has moved one.
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As we’re now in summer, many American workers taking vacations to spend time with family and friends. There will be just as many who won’t be taking any vacation. Research published last year by Kimble Applications (https://www.kimbleapps.com/2018/05/no-vacation-nation-infographic/) showed that 47% of those surveyed did not take vacation and 21% left 5 or more vacation days on the table. The research also showed that this trend is strongest with younger workers. Why aren’t Americans taking vacation? Why are people expected to check in while on vacation? Why is this seen as ok?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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There seems to be a trend with many tech jobs for the company to offer Unlimited Time Off. Is this actually true or is it just a gimmick? We’re going to discuss next week why people aren’t taking vacation, unlimited or not, in significant numbers. Are companies offering it as a benefit employees won’t use? How do you ensure employees take their time off?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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Please note: We’re taking short break for summer vacation. We'll be back with a new episode next week, July 19, 2019. This episode was previously published on December 21, 2018.
We’ve gotten this question, in one form or another, many many times: I’m looking at system A and system B and they don’t match, how do we fix that? To validate that a system is collecting data correctly you need to compare it to another system. For example you would compare your Analytics implementation to your backend order management system to ensure that you’re conversion tracking is accurate. However these two systems will never match exactly and if you’re not careful, your validation can spiral out of control. If the wrong audience is involved, they won’t trust any of the data so this process has to be managed very carefully. What are some reasons systems will never match exactly? If they don’t match exactly, what is the point of doing this validation? How do you manage expectation, both yours and others? How do you prevent it from spiraling out of control? This week Jenn, Jason, and Jim discuss their experience with reconciliation efforts, how they can spawn more problems than they solve, and how to properly manage them.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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Please note: We’re taking short break for summer vacation over the next two weeks. We'll be back with new episodes on July 19, 2019. This episode was previously published on August 3, 2018.
This week Jim, Jon, and Jason discuss two different, yet related problems faced by remote workers today. The first is the concept of being “always on”. The expectation, explicitly stated or implied, that you’re always accessible via phone, or email, or a messaging platform such as Slack. The second piece is distractions. This could be the latest email that comes into your inbox, the tweet you just got, or the alert that just popped up on your phone. Both of these take discipline to manage to prevent being thrown off track. How can these be dealt with? What are some of the steps that can be taken to manage them?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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Description: It’s easy to get stuck in the day to day requirements of your job, we’ve all gotten sucked into that pattern. One of the major problems with that is if you’re not careful, you get so focused on the present that your industry related skills become dated. What are some ways to ensure that you stay up to date on industry trends so as to keep your skill set relevant? On this week’s episode, Jenn, Jim, and Jason talk about different ways to keep up with an industry as it evolves.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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Description: A job that is in demand today can easily become obsolete in the future. As time progresses, industries can and will contract. Job automation has always been and always will be a threat to jobs, no matter the skill level (The robots are taking our jobs!) especially as AI is becoming more and more of a reality. This week Jason, Jon, and Jim talk about how real the threat of automation is to a person’s career. What should a person be aware of? Looking across industries, what are key transferrable skills that people should develop and how can they go about it?
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As a follow up to last week’s discussion around reading lists and book recommendations, this week Jim, Jason, and Jon discuss what is in their Netflix queue and documentary recommendations.
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It’s that time of year when many are preparing for vacation and looking for some reading material to take with them. This week Jim, Jon, and Jason discuss what is on their summer reading list and other recommendations they have.
BOOK RECOMMENDATIONS The Laws of Human Nature
The Signal and the Noise: Why So Many Predictions Fail--but Some Don't
The Tipping Point: How Little Things Can Make a Big Difference
Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Thirst: A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World
The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice
Factfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think
Sapiens: A Brief History of Humankind
Capital Gaines: Smart Things I Learned Doing Stupid Stuff
Never Split the Difference: Negotiating As If Your Life Depended On It
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Creating a Data-Driven Organization: Practical Advice from the Trenches
Believe It: My Journey of Success, Failure, and Overcoming the Odds
Zen and the Art of Motorcycle Maintenance: An Inquiry into Values
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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The concept of Work-Life Balance started out like all things do, as something that is well-intentioned. It feels like that in recent years “Work-Life Balance” has become cliche and is used as a recruiting tactic employed by companies. Using Jim as an example, Jason, Jon, and Jim talk about how to maintain balance in your life and with your career when major life events happen and your circumstances change.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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This week Jason and Jim are joined by friends of the show and past guests Evan LaPointe and Randy Zwitch. What started as a comment on twitter lead to this conversation about new age-y business stuff; the trends in business that often turn out to be fads.
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As consultants, we’ve all been there. You come across that one client that wants to micromanage you as if you were one of their own employees. This kind of practice is unhealthy when it comes to employees and can be downright disastrous with consultants. What are the issues a consultant can experience when a client tries to micromanage the relationship? How should it be dealt with to ensure a health, productive relationship?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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The Analytics space is one that sees rapid turnover. According to Corey Prohens at IQ Workforce is that most who work in analytics, either on the implementation or on the analysis & insights side, move jobs every 18 months. This results in a feeling of repeated reset and slow progression. What are some other issues that are the result of this constant change? What can be done to mitigate the issues and reduce the churn? This week Jim and Jason sit down and talk through the complicated topic.
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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It’s hard to believe but it's been a year since we launched the podcast and published our first episode. This week, Jason, Jon, and Jim take a moment to look back and discuss how we got started, what we’ve learned, and where we think we’ll go next.
Most Downloaded Episodes Episode #37 – Talking Analytics Product Management with Ben Gaines
Episode #51 – Talking Data Layers with Jim Gordon – Part 1
Episode #44 – Talking Analytics and Psychology with Evan LaPointe
The Episode that Started it All Episode 1 – Successfully Working Remote
And...Of Course a Few Stats 📊 40% of our listeners listen using Apple Podcasts
📊 Utah has the second most listeners, coming in just behind California. We think that most of those listens are probably from Jason's family members.
📊 11. After a fully year, publishing a new episode every Friday, we have 11 reviews on Apple. Come on, give us some love ☺️
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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This week Jim and Jason welcome back Jim Gordon to continue their discussion regarding data layers. While last week focused on the technical intricacies of data layers, this week the attention turned toward the business need for data layers and why they are needed.
STUFF WE MENTIONED Exploring Abandoned Places
Hog Hollow Trail [AllTrails.com]
Adobe Launch Data Layer: An Appeal [jimalytics.com]
Jim's Burger Place [Skips]
Jason's Burger Place [Burger Bar]
Dunning–Kruger effect [wikipedia.org]
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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This week Jason and Jim are joined by TMS Guru Extraoidinaire, Jim Gordon. For those that don’t know Jim, he spent time with Search Discovery as they were building Satellite which became DTM after it was acquired by Adobe. He’s the author of the frequently used and referenced “DTM Cheat Sheet” and over the last 5 years he’s been building Tagtician which is a browser companion tool to help users debug, export, and explore their DTM, and now Adobe Launch, libraries.
The Jims had a recent conversation about data layers and how they are critical to a robust analytics implementation and a well integrated martech stack and Jim Gordon has authored a blog post appealing to Adobe to develop a standard. Why is that important? How will that help with data collection and distribution.
STUFF TO CHECK OUT * Blog Post: Adobe Launch Data Layer: An Appeal * Blog Post: Data Layer or CSS Selectors * Dynamic Tag Manager (DTM) Cheat Sheet * Tagtician - Adobe Launch and DTM Debugger * Tool: Data Element Viewer for Adobe Launch
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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This week, Jim and Jason are joined by Stephen Marshall. Stephen is an Associate Professor and the Department Chair at East Tennessee State University. He is responsible for the vision and management of the Department of Media and Communication which consists of 15+ full and part-time faculty and staff as well as 400+ undergraduate and graduate students. Over the last 2 years Jason has worked with Stephen in coaching college students and in recent episodes we’ve talked about the importance of having a mentor.
STUFF WE MENTIONED Media and Communication - East Tennessee State University
Stephen Marshall on LinkedIn
Stephen Marshall on Twitter
ETSU, Adobe alliance to equip students with leading-edge skills
Siren Marine
AMEN: Applied Marketing Education Norm - Bridging Industry to the Classroom
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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It’s the week following Adobe Summit and the team sits down to recap the events, discuss what they found most interesting, and talk about what it’s like to present at an event of that scale.
THINGS WE MENTIONED The T-Shirt Cannon
The T-Shirt Cannon 360 Version
Attendees lining up for Hila Dahan's Summit Session
Adobe Experience Platform
Sizmek Files For Bankruptcy And Faces An Uncertain Fate
Yardbird
Bouchon
UnSummit
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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On a recent episode, Jason discussed the idea of developing mastery in one’s craft. As part of that conversation, both he and Jim talked about how elite athletes develop their mastery to such a degree that they are able to slow the pace of a game down to a level where they can be 2 steps ahead of anyone else on the playing field (https://www.youtube.com/watch?v=YBgsRbOl7X4). How can an individual go about creating mastery in their craft so as to slow the pace down to the level they need it to be so they are successful? How do you prevent rash decision making? How do you not get caught up in others’ frantic pace?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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We frequently come across 1 of 2 scenarios. We either have a company that has a tool (or set of tools) that are in place and no matter the work they put into them, the tool doesn’t fit their need and they don’t move on and find a better tool, or we have a company that switches tools or vendors the minute there is a sign of trouble. Neither of these are good or healthy. This week Jason and Jim discuss when it is the right time to switch to a new tool or vendor. What should be taken into account before making the firm decision to stay or move? Are either staying too long or changing too frequently signs of a bigger organizational issue?
THINGS WE MENTIONED
Adobe Summit
The Gibson Girl Lounge at The Grand America
Bret Gundersen
Hellfire Sushi Challenge at Kobe Sushi
Free Solo
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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With March Madness right around the corner, you’re going to see many spending a great deal of time putting their tournament brackets together. Why does if feel like some of these people spend more time and effort on that than their testing program? We’ve come across many who don’t take their testing program seriously and just slap stuff together. There’s no planning, there’s no deep analysis, and the results show.
What do you do to convince people that to get the most out of a testing program, you just can fly by the seat of your pants and see what happens? Aren’t testing programs supposed to let you move rapidly so you can learn?
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At some point in your career, you will face the paradox of needing to gain experience to move your career forward, but no one is willing to giving you a chance because you don’t have the experience. This is often seen early in one’s career when searching for that first or second job out of college. In this scenario, you have very little on the job experience. It is also seen later on in one’s career if they are trying to make a pivot. In this scenario, you have some skills that are transferrable, but other new ones you may need to learn.
This week, Jim, Jason, and Jon tackle the steps one could take in various stages of their career to gain experience and get around this paradox.
THINGS WE MENTIONED * USBHarpoon Hacking * USB Condom * Chris Wareham * ETSU, Adobe alliance to equip students with leading-edge skills * Utah.gov Open Data Catalog * Kaggle * Kaggle Datasets * Iris flower dataset (The Data Analysis equivalent of Hello World)
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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On this week’s episode of 33 Tangents, Jason and Jim sit down with Evan LaPointe, the founder and CEO of Core Consulting as well as the creator of Satellite (now Adobe DTM) that was acquired in an industry defining acquisition by Adobe in 2013.
THINGS WE MENTIONED * Jim's wife powerlifting 6 months pregnant * Swarm App * Adobe Acquires Satellite * Core Consulting * Microsoft Clippy * Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity * Malcolm Gladwell - TED2004 - Choice, happiness and spaghetti sauce * The Ketchup Conundrum | The New Yorker * The Advantage: Why Organizational Health Trumps Everything Else In Business * Joe Versus the Volcano - Opening Scene * Dan Pink - TEDGlobal 2009 - The puzzle of motivation * Drive: The Surprising Truth About What Motivates Us * Grit: The Power of Passion and Perseverance
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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As we wrap up our episodes for the month of February, Jason, Jon, and Jim talk about breakups. There are those clients that come into our lives that stay there for the long term and they are wonderful to work with. There are those that we realize at some point the business is better off without as the relationship is not healthy and not mutually beneficial. When should you make the decision to break up with a client? What should go into that decision and what should you consider? What happens to an organization where money collected from the client is the only deciding factor? And one very obvious question, but yet one I don’t think many people understand, why don’t you want to keep every possible client?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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Many companies still make decisions about their online presence (marketing, webstore, lead generation), about what they want the customer to be and how they want the customer to engage instead of learning what is really going on. How can Analytics help inform who the customer is and how they want engage? This is something that we would have expected 10 years ago, but we still see it today. Why hasn’t this changed? Is it arrogance? Is the data not trusted? Is it something else?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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This week Jim, Hila, and Jason to continue part of the theme from last week’s episode around giving tough love to your customer; having those honest, hard conversations in order to build a strong relationship.
In our last episode, Jason mentioned this quote by former UCLA basketball coach John Wooden “One of the greatest motivating factors is the pat on the back, although with some individuals, you have to make the pat a little lower or a little harder.” Coaching and mentoring a team is not easy. It takes different approaches at different times. What are the different approaches and which factors determine which to use? What are some mistakes that you’ve made? Why does coaching and mentoring come easier to some and not so much for others? Being the best engineer usually gets you promoted into management, but the skills that go you there won’t mean success there. Why does that happen?
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There is a perception that you need to be a “yes person” to have a successful client engagement. In our last episode Jason mentioned that the low barrier to entry in our space is partially responsible for this. In order to have a happy, satisfied client, you need to give them everything that they want, when they want it. In actuality, however, there are times when you need to exercise tough love with a client. This can also be extended to the pre-sales process when dealing with prospects. What forms can tough love take in the context of an engagement or sales? What times require a tough love approach?
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When you hear the word 'consulting', many people and organizations often get a sour taste in their mouths. They have been burned in the past by so called "experts" or they think that surly we are smarter about our business than anyone on the outside.
But...there is amazing value to be gained from bringing in outside expertise. As a services company, 33 Sticks brings in outside experts to help us get to a level we couldn't get to on our own.
In this episode, Jim, Jason, and Hila talk about the importance of outside experts, how companies can get the most value from hiring an agency, and how service companies should treat their customers.
WHAT YOU’LL HEAR…
🔊2:40 Why do companies have such a negative view of "consulting"?
🔊11:00 When you look at outside help as a guide, rather than a consultant, amazing things happen.
🔊14:45 The importance of setting proper expectations upfront with your agency.
🔊21:00 Jim talks about his perspective based on working for several services companies in the past.
🔊26:00 Often times outside consulting can be the only consistency your team will have over time.
🔊32:00 Jason talks about the challenges of starting 33 Sticks.
🔊36:45 As a consulting agency, how can you ensure you are delivering value for your clients?
🔊41:00 You really should CARE!!!
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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Tag Management Systems have greatly improved the flexibility and responsiveness of implementations in recent years. There are many positives to them but this episode is not about that. Governance is often seen as an extra step or not critical so many companies simply jump in and start coding without any design or plan.
What are the problems that can arise if you don’t manage and maintain your TMS properly? What are the components of a proper TMS governance plan and maintenance strategy? In this week’s episode, Jenn, Jason, and Jim focus on the need to have proper governance in place in order to prevent issues and to get the most out of your TMS implementation.
WHAT YOU’LL HEAR…
🔊3:00 What are the issues that can arise if you don't have TMS governance in place?
🔊10:50 Jason talks about why he enjoys Zen and the Art of Motorcycle Maintenance, and maintenance in general, so much
🔊14:30 Adam Savage and the art of knolling
🔊16:30 Avoid the trap of just jumping in and starting the build
🔊19:20 Recommendations for starting a tag cleanup activity
🔊26:30 The importance of having strong analytics leadership
🔊33:50 Injecting analytics governance into your project workflow
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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This week Jim and Jason sit down and have a conversation with Ben Gaines who is a Group Product Manager with Adobe. Ben shares his insights and learnings from what it was like when he started with Omniture to what his day to day looks like today. Ben discusses what it means to be a product manager with Adobe, what he sees as the current trends in Analytics, and how he stays focused on the strategic view of the product.
WHAT YOU’LL HEAR…
🔊3:00 Who is Ben Gaines?
🔊6:00 Ben talks about introducing using social, at Omniture, to support customers.
🔊10:45 What led Ben to consider a career as a product manager?
🔊19:20 Ben talks about what it is like to be a product manager at a brand like Adobe.
🔊30:30 What does Ben see in the future for the digital analytics industry?
🔊41:00 Ben talks about the maturity of Adobe's Analysis Workspace.
🔊47:25 What is it like to have haters and fans?
THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
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Please note: We’re taking a break during the holidays and we’ll will be back with new episodes on January 11, 2019. This episode was previously published on August 17, 2018
What does air quality have to do with data and collaboration? This week Randy Zwitch, Senior Developer Advocate at MapD, joins Jason and Jim. Randy and Jason have been working together on a project using MapD’s platform and air quality data from Jason’s home state, Utah. The conversation starts off talking about the specifics of the project but then moves onto the broader topic of remote collaboration and there is even mention of a spicy sushi challenge from 7 years ago.
Links to blog posts documenting the project: https://33sticks.com/analyzing-utahs-air-quality-cleaning/
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Please note: We’re taking a break during the holidays and will be back with new episodes on January 11, 2019. This episode was previously published on August 3, 2018.
This week Jim, Jon, and Jason discuss two different, yet related problems faced by remote workers today. The first is the concept of being “always on”. The expectation, explicitly stated or implied, that you’re always accessible via phone, or email, or a messaging platform such as Slack. The second piece is distractions. This could be the latest email that comes into your inbox, the tweet you just got, or the alert that just popped up on your phone. Both of these take discipline to manage to prevent being thrown off track. How can these be dealt with? What are some of the steps that can be taken to manage them?
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We’ve gotten this question, in one form or another, many many times: I’m looking at system A and system B and they don’t match, how do we fix that? To validate that a system is collecting data correctly you need to compare it to another system. For example you would compare your Analytics implementation to your backend order management system to ensure that you’re conversion tracking is accurate. However these two systems will never match exactly and if you’re not careful, your validation can spiral out of control. If the wrong audience is involved, they won’t trust any of the data so this process has to be managed very carefully. What are some reasons systems will never match exactly? If they don’t match exactly, what is the point of doing this validation? How do you manage expectation, both yours and others? How do you prevent it from spiraling out of control? This week Jenn, Jason, and Jim discuss their experience with reconciliation efforts, how they can spawn more problems than they solve, and how to properly manage them.
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What is a Customer Data Platform, or CDP, and how can it help my business? This week Hila and Jason sit down with Aaron Fossum, Director of Digital Analytics at Holland America Line to discuss CDPs. Aaron talks about Holland’s goal with being better able to talk to their customers and how a CDP plays into that.
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Often times we see the effort to implement, maintain, and use Analytics be questioned by those who aren’t involved in the day to day. Focusing on after the initial implementation work is done, many times management does not see the value in functionality that does not provide direct revenue. Once implemented how do you demonstrate and prove the value of the data being collected? How do you justify things such as software costs, the ongoing maintenance, and hiring of people to use the data?
Related Blog Posts:
- How to Sell Your Boss on a New Data Layer
- ObservePoint: How to Sell Your Boss on a Digital Data Layer
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Created and defined by GrowthHackers (https://growthhackers.com/articles/north-star-metric), “The North Star Metric (NSM) is a powerful concept that has emerged in recent years from Silicon Valley companies with breakout growth. It helps teams move beyond driving fleeting, surface-level growth to instead focus on generating long-term retained customer growth. The North Star Metric is the single metric that best captures the core value that your product delivers to customers. Optimizing your efforts to grow this metric is key to driving sustainable growth across your full customer base.”
This week Jim, Jon, and Jason discuss the concept of a North Star Metric, the value an organization can see by defining and measuring one, and some real world examples of where it has been used.
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You won’t be as successful as you could be with out a plan. Without planning and/or preparation it’s easy for your workday to get away from you. This week Hila, Jason, and Jim discuss steps they take to stay organized and focused so they can get the important items we need done and not be distracted by the little stuff. Creating structure in your day is definitely not one-size-fits all and they provide recommendations for those that may be struggling with it.
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This week Jim was in Boston and paid a visit to The Christian Science Monitor, one of 33 Sticks’ clients. As part of the visit he and Jason were able to get time with Todd Schauman to record a podcast episode. Todd is the Director of Marketing and Analytics for the Christian Science Monitor and has a great deal of experience working in the publishing space. One of the things that Jim and Jenn have talked about on a previous episode was that there are many tried and true best practices when it comes to ecommerce analytics but not with publishing. We ask Todd his thoughts on why? With the cost of implementing, maintaining, and running an analytics practice, how does Todd make the case to his management? What are some unique options that are available to non-profit publishing organizations?
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When it comes to implementing analytics tracking, some feel the need or design to tag everything a visitor can click on. While there may be value tracking most of the interactions a visitor can make, there is a core set that can be lost in the mix if not careful. What are the most important interactions on a site to have tagged first to ensure you’re clearly tracking the important details a customer is trying to tell you? This week Jenn and Jim dig into the weeds and talk about those interactions that they see as most important, those that are distractions and noise, and how to tell the difference.
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You’ve just started a new job as the Analytics/Insights manager. You’re coming into a position where an analytics solution was designed and implemented by one of your predecessors. What are the critical first steps that you take now that you own it? This week, Jim, Jon, and Jason sit down to discuss what they see as the important items to tackle first along with the common missteps with this kind of scenario.
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Adobe recently announced the end of life plans and sunset date for DTM. With migrations from DTM to Launch estimated to take up to 9 months it means that if many organizations are not talking about migrating they could already behind the 8 ball. The time between now and DTM’s sunset date will fly by. What should organizations do to get things started? What are the most important things to consider?
This week Jason, Jenn, and Jim are joined by special guest Corey Spencer. Corey is Director of Product Management at Adobe and was gracious enough to sit down with us to talk about the move from DTM to Launch and all of the benefits that brings to an organization.
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Technology addiction is a very real thing. With the latest iOS version, Apple has released a feature called “Screen Time” to measure how much you use your phone and to give you the ability to shut down applications after a certain amount of usage per day as well as at night. During a recent vacation, Jim noticed a large number of people being sucked into their phones and taken out of the moment. For those of us who have a passion for technology and have a career in technology, there is a conflict between being up to date on the latest & greatest as well as living our lives not being completely consumed by technology. This week Jim, Jason, and Jon discuss this conflict and what each are doing to create balance in their lives.
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We’ve all been there. A prospect or client is excited to get started with something, you take all of steps necessary to get everything prepared and then…bam…things stop dead. How do you handle handle these “hurry up and wait” situations? What is the root cause of them? This week Jim, Jon, and Jason dig deep into these questions, but first talk a little bit about coffee. Jim and Jason actually find something to disagree about.
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Once a testing and optimization program is up and running, what are the key components of making it successful? What needs to be done to ensure that it’s advancing and becoming more sophisticated? Last week, Jason, Hila, and Jim spoke about the important steps to take when starting a testing and optimization program. This week they continue the conversation but focusing the common pitfalls that can cause a test program to become stagnant or even fail.
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This week, Jim and Jason are joined by Hila Dahan, 33 Sticks co-founder and testing & optimization extraordinaire, We’ve heard time and time again from clients and prospects alike how they want to get a testing program started or they’ve attempted in the past and have failed to get it off the ground. They’re super excited about the prospects of what it can do so they’re focused on the sexy things they can do when it’s up and running once it’s up and running however, they’re not focused on the foundational pieces that are critical to do first to make sure all of that is possible. What are the key first steps in setting up a testing program? What are common missteps and misconceptions in the early phases?
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We ran into some technical issues recording this week’s episode so it’s shorter than a normal episode but chock full of good content, which is ironic given the subject. If you’re the type of person that like to go above and beyond for your clients, the thought of “less is more” may be a paradox. How could doing less actually be better for both a client and your organization? This week, Jim, Jenn, and Jason dissect this concept and discuss what it means to them and how they feel it enables them to be more effective and drive more value for their clients.
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When you work in services, there will be times you start a new project and the person you are set to work with day to day is not nearly engaged as you would like them to be or need them to be. What do you do in these situations? Is this kind of situation a symptom of something much bigger? This week, Jason, Jenn, and Jim talk through their past experiences when this has happened to them, the steps that they took, and the lessons learned.
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Can you only make an impact an organization when you work for a small company? Can those that work for large organizations have an impact? Do you make an impact by what you do internally or by what you do externally? This week Jason, Jon, and Jim tackle the concept of having an impact on the organization you work for and the many facets of it. Also, you’ll also hear what Legos have to do with digital analytics.
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This week, Jim, Jon, and Jason dig into one of Jason’s favorite topic - agency billing models. Traditionally, agencies and consulting firms bill by the hour. Every minute an employee spends working with a client needs to billed to them. Employees are also pressured to make sure they maintain a high rate of billable time each week. What are the problems that can arise from this? Are there other ways to run an agency or consultancy? What are the pros and cons of other models?
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This week Jim, Jenn, and Jason sit down and chat with Adam Woodhouse, Senior Ecommerce Insights Manager at Dixons Carphone. They discuss the typical challenges faced by Adam on a day to day basis, how the organization uses data that is collected, and what it’s like to work with a consulting team that is based on another continent.
Website: www.33sticks.com
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What does air quality have to do with data and collaboration? This week Randy Zwitch, Senior Developer Advocate at MapD, joins Jason and Jim. Randy and Jason have been working together on a project using MapD’s platform and air quality data from Jason’s home state, Utah. The conversation starts off talking about the specifics of the project but then moves onto the broader topic of remote collaboration and there is even mention of a spicy sushi challenge from 7 years ago.
Links to blog posts documenting the project:
https://33sticks.com/analyzing-utahs-air-quality-cleaning/
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Having more data available is always good and you can never have enough, right? What could go wrong with having many sources of data? This week Jim, Jason, and Jon tackle the paradox of having too much data and what leads to it. Often times we see organizations that are struggling to understand exactly what to track so they become stuck in a cycle of implementing one tool after another thinking the technology itself will solve the problem. Without investing in the right people, they end up with a situation where there is too much information and no one to make any sense of it.
Interview with Jarvis Bowers, VP Digital Marketing at Holland America Line: https://www.targetmarketingmag.com/podcast/marketing-garage/holland-america-vp-of-digital-marketing-jarvis-bowers-on-the-martech-behind-great-customer-experiences/
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This week Jim, Jon, and Jason discuss two different, yet related problems faced by remote workers today. The first is the concept of being “always on”. The expectation, explicitly stated or implied, that you’re always accessible via phone, or email, or a messaging platform such as Slack. The second piece is distractions. This could be the latest email that comes into your inbox, the tweet you just got, or the alert that just popped up on your phone. Both of these take discipline to manage to prevent being thrown off track. How can these be dealt with? What are some of the steps that can be taken to manage them?
Website: www.33sticks.com
Email: Podcast@33sticks.com
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Remote workers often feel the need to take extra steps to prevent exposing they are not in a corporate office, unlike their counterparts who are in a corporate office. The most common example of this is background noise during a call. Remote workers often take every precaution to prevent anything being heard in the background while those in an office don’t notice how noisy it sounds on the other end. At the root of this is a need for the remote worker for their professionalism and ability to complete work to be called into question. This week, Jim, Jon and Jason discuss this mindset along with moments that have happened to them and while stressful in the moment they can now be laughed at. A few even helped strengthen the bond with the client.
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Please Note: We ran into some technical difficulties recording this week’s episode so the sound quality suffered at times, but the content was great and wanted to make sure we still shared it.
This week Jason and Jim are joined by Jenn Kunz, Principal Architect and implementation extraordinaire, to discuss the finer points of designing solutions. Components such as wiring up a tag or building a feed are only a part of the entire solution. The ability to keep a view of the bigger picture, identify all of the nuances, and ensure that those technical components satisfy the business need or solve a problem is the more critical piece.
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There is a growing desire across many industries for flexible working terms. What does it mean to work in a flexible work environment? What are some of the common pitfalls when moving from a rigid to flexible work arrangement? This week, Jim, Jon, and Jason tackle the topic of flexibility and work. With each having spent time in very rigid organizations that dictated everything from where, when, and how work will be done, there was desire to seek out or create the opposite type of atmosphere.
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Growing up and early in our careers many of us were taught to seek out employment with a large company or in government in order to have a safe and secure job; job security should be our number one priority. Do job security and stability really exist? Is there greater risk in avoiding what appears to be risk in the pursuit of stability and security? What are those risks? Having spent time working for large corporations in a “safe” job, Jon, Jason, and Jim talk about the lessons they have learned, what stability and security mean to them, and how taking risks, to different degrees, have led to realizations about what is truly stable and secure.
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It’s easy to lose control of your calendar and have how you are going to spend your time dictated to you. Have you ever looked at your calendar and wonder if all of those meetings are necessary and important? What are some ways to ensure you control your time and schedule? The struggle is real. This week Jim, Jon, and Jason discuss the ever present problem of too many meetings, not enough time to work on the critical items, and steps they’ve taken to prevent their calendar from being over-run.
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Are you established in your career and looking to make a change to digital analytics? Do you know others in the space and what they do interests you? Continuing the topic from the previous two weeks, Jason, Jon, and Jim discuss their thoughts on steps people can take when they’re looking to make a pivot to digital analytics when they’re already established in another field. If you’e ever wondered what The Simpsons and the Albuquerque Isotopes have to do with analytics, you’ll find out this week.
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Previously, Jason, Jon, and Jim discussed the unique paths and experiences in their career that brought them into the Digital Analytics field. As we’re approaching season, they discuss the advice they would give to those about to enter college and those about to start their careers and who are interested analytics. They talk about the experiences that have played a significant role in getting them to the point they are today and what they have learned along the way.
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There are many careers for people to choose from that have a predefined path from beginning to end, starting with school and ending with retirement. What many of us have found is that Digital Analytics presents something different, a career and industry that is wide open with people from many different backgrounds and educational training. After getting frequently asked how they got into this career, Jason, Jon, and Jim decided to talk exactly about this this week. They talk about what they went to college for, what they planned to, and the choices that led them here.
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Recently the use of Twitter by high profile people has been in the news again, and not in the good way. As a leader of an organization being authentic and genuine on social media can enhance how you are viewed and add value to your brand and products. With one misstep however, things can easily backfire. This week, Jason, Jon, and Jim talk about the use of social media to promote your brand and how certain uses of it can sabotage your team and product.
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When you provide a service, having a client that get’s it can make your job easier allowing you to focus on the project itself, what do you do when you have a client that doesn’t get it? Stakeholders whose expectations are not aligned with yours bring additional challenges. What do you do when you have a prospect that isn’t a perfect match? Do you still attempt to close the deal just to add the logo? This week we start off talking about how to approach a client whose understanding may not align with yours and how to overcome those objections and then move on to talking about handling prospects and clients who are not a good fit.
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Failure is a key step before you can experience success, but why does it seem like the struggles and failures are downplayed, or left out entirely, when stories are told of those that have reached a high level of success. Do success stories give us a false idea of what it takes to reach a certain milestones or objectives? This week Jim and Jason tackle what it means to be successful, how adversity is an important component to it, and how social media is making an impact in this area.
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Company culture has be hot topic for a number of years, but what actually goes into having a healthy culture? Is it having ping pong tables and videos games in the lounge or is it some less tangible? The culture that has developed in Silicon Valley has always been what everyone points to as healthy and the example to model, but has it lost it’s luster and become toxic?
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Working remote always seems to be a polarizing topic. Companies and individuals are either all in or all out. For those that want to work remote, what are they happens that can make you successful at it? What benefits do companies see when they embrace remote working options for their employees?
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