Campaign podcast: Recent Episodes

Campaign

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. The podcast is hosted by Campaign's media editor Arvind Hickman. Read more at http://www.campaignlive.co.uk/resources/podcasts

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Campaign’s editors from around the world come together at Campaign House at the Lions festival for the second episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.

Gideon Spanier, the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, Chris Powell, co-editor of Campaign Canada, and Luz Corona, editor of Campaign US.

We talk about the buzz at the midway point during the festival, including the first Grand Prix winners, how the awards juries reach their decision and speculation about the search for a new WPP chief executive, plus we discuss some of our favourite sessions at Campaign House, our dedicated venue at Canopy by Hilton.

Further reading about the work and stories on the podcast:

Arthur Sadoun: Agencies should be ‘optimistic’ not ‘scared’ about future

Laura Jordan Bambach, Vicki Maguire and Kay Hsu at Cannes: ‘Lack of diversity can shut down incredible ideas’

Scrutiny over media trading will be a top story in next year, Campaign editors say

Vaseline’s “Vaseline Verified” by Ogilvy Singapore wins Health & Wellness Lions Grand Prix

Rimas Music’s “Tracking bad bunny” by DDB Latina Puerto Rico wins Entertainment Lions for Music Grand Prix

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Campaign’s editors from around the world come together ahead of the Lions festival for the first episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.

We preview the festival and talk about the work we want to win, the mood in the ad industry and Campaign House – our exciting new venue at Cannes.

Gideon Spanier (centre in picture), the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, David Brown, co-editor of Campaign Canada, and Luz Corona, editor of Campaign US.

We also discuss why Arthur Sadoun, the chief executive of Publicis Groupe and a speaker at Campaign House on day one of the festival, has called for the industry to take a “different” approach at Cannes this year and the introduction of new “safe zones” at the festival.

Further reading about the work and stories on this podcast

KFC “Believe in Chicken” by Mother London
Channel 4 “Considering What?” by 4Creative
Apple TV+ “Severance in Grand Central” by Kamp Grizzly
KFC “Uncle KFC’s Rice Bowl” by Wolf BKK
IKEA “U Up?” by Rethink
Maple Leaf “Look for the Leaf” by NFA

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Group M, the world's largest media buying group, has undergone a titanic course correction and "simplification", re-emerging as WPP Media. While the destination "makes sense", according to Campaign's editor-in-chief Gideon Spanier, the reorganisation is coming at a huge cost to those that work there.

In February this year, The Campaign Podcast asked 'What is Group M?' and in the three months since, the group has merged agency brands into a single P&L, got rid of agency specific jobs titles and begun making roles redundant around the world. More recently, WPP's chief executive Mark Read announced on Monday (9 June) he was stepping down.

In this episode, Campaign's editorial team ask a simple question and dig deeper into why WPP has made the change, what will happen to the individual agencies within it, and whether it really is "simpler".

Tech editor Lucy Shelley hosts the episode which features Spanier alongside media editor Beau Jackson and deputy media editor Shauna Lewis.

Further reading:

‘Something’s gone horribly wrong’: new chair faces calls to ‘fix’ WPP at AGM

WPP launches data solution Open Intelligence

'We know that we have to be simpler': Brian Lesser lays out Group M plans

Group M axes global agency CEO roles in major centralisation push

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Cannes Lions Festival of Creativity 2025 is only a few weeks away. With the prejudging completed last week, Campaign speaks to three jurors on what they're expecting this year at Cannes and what purpose the festival serves in a year of economic turbulence.

Tech editor Lucy Shelley speaks to Kate Stanners, president of the Film Lions and global chief creative officer and chair of Saatchi & Saatchi; Dan Clays, president of the Media Lions and chief executive officer EMEA at Omnicom Media Group and Noel Bunting, juror on Digital Craft Lions and chief creative officer at Publicis London.

The judging trio talk about the importance of instinct, why Cannes serves as a reminder of the "art of the possible" and how the connection between creativity and technology is used to hack the algorithm in advertising.

Further reading:

Should Cannes Lions be more focused on practical business solutions?

Arthur Sadoun calls for ‘different approach’ at Cannes amid economic challenges

Apple named Cannes Lions Creative Marketer of the Year

Campaign announces agenda for debut of Campaign House at Cannes Lions 2025

Cannes Lions introduces safe zones

'Rewarding work while accepting suffering': IPA, D&AD and Cannes Lions respond

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VCCP London’s chief executive Andrew Peake is the special guest in the studio, joining Campaign’s creativity and culture editor Gurjit Degun, deputy editor Gemma Charles and features editor Matt Barker.

Andrew explains why VCCP are moving out of their home in London’s Victoria after 23 years and heading over to Fitzrovia, prompting a conversation among the quartet around the role that offices – and crucially, office cultures – have to play in attracting talent.

That then leads to further chat about socio-economic factors, career development and other motivating factors that come into play when choosing to work for a particular agency.

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Campaign hosted its star event Media360 in Brighton this week, gathering together leaders from UK media agencies, owners and businesses to discuss and question where media is headed in 2025.

Hosted by the chief executives of Essencemediacom and Hearts & Science, Natalie Cummins and Garrett O’Rielly, the two days covered connecting with gen Z, what to do about AI and urged advertisers to support trusted journalism. Jamie Laing opened the conference in the hot seat questioned by Campaign editor Maisie McCabe.

In this bonus episode you will hear a session from the event which questions whether social media is killing TV, hosted by Debatemate. Before we get to it, tech editor Lucy Shelley is joined by media editor Beau Jackson to chat through a few highlights from the two days.

Further reading:

Media 360: Lloyds Banking Group’s marketing lead on breaking ground in gaming

Media 360: Marketers from Currys, Reckitt and Estée Lauder on how media drives growth

Media 360: Jamie Laing on why brands should 'always have a North Star'

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In this special episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, chats to four of the industry’s top creatives about some recent ads.

Rawlings is joined by Laura Rogers, executive creative director at AMV BBDO; Jonny Parker and Chris Birch, joint chief creative officers at VCCP; and Caitlin Ryan, creative partner at Dentsu Creative. The creatives discuss the longevity of brand mascots, their favourite type of crumpets and how the PG Tips Monkey has transformed into a loving husband.

Listen to their opinions on British Gas, Warburtons, KFC and more.

Further reading:

PG Tips brings back Monkey in campaign featuring Emily Atack
British Gas launches brand platform with cosy characters
Olivia Colman takes crumpet duty seriously in Warburtons campaign
Warburtons radio ads feature Olivia Colman denying 'crumpet heist'
KFC spot launches burger with cult-like dinner ceremony
Confused.com spot turns people into helium-filled inflatables

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The darker side of agency life reveals that burnout is still an issue in advertising. Adland is infamously known for late night calls, weekend pitch prep and a culture of long working hours being the norm. Four years ago Campaign launched an investigation into the darker side of agency work and in this year’s follow up, it seems little progress has been made.

This week is Mental Health Awareness week, and in this episode Campaign speaks to Sue Todd, chief executive at advertising and media charity Nabs, and David Eakins, former art director and now mental health campaigner and founder of workplace wellbeing agency Happy Sapien.

Hosted by tech editor Lucy Shelley, Campaign's editor Maisie McCabe also joins the discussion. They explore why adland has not solved the issue of burnout and what can be done to protect its people.

Content warning: this episode contains references to suicide. If you have been affected by issues raised in this episode and need a number to call, you can reach Nabs at 0800 707 6607, Calm on 0800 1111 or Samaritans on 116 123.

Further reading:

An open letter to the gatekeepers of creative greatness

Nabs helpline calls reach annual record of 5200

Why hasn’t adland tackled its long-hours culture?

Does adland wish it was ‘Severed’?

Coming up in the Campaign calendar:

Campaign Live

Campaign Big Awards

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Live experiences couldn't get more real. They provide consumers with a tangible connection to a brand. But in an era of declining third spaces, consumers need to be wowed if they are to venture out their homes to attend an event.

Louisa O'Conner if the founder and managing director of experiential agency Seen Presents. She joins the podcast to discuss the change in consumer behaviour, why consumers generally prefer grassroots events to premium and how the pressure put on live experiences makes them feel like the ultimate wedding.

Hosted by Campaign's tech editor Lucy Shelley, this episode also features deputy creativity and culture editor Charlotte Rawlings.

Further reading:

The experiential antidote to Gen Z’s dying third place

UK firms cut marketing budgets for first time in four years: IPA Bellwether

‘A tough start to the year’: IPA Bellwether adland reaction

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Women in creative leadership roles have been leaving adland. The IPA Census reported a decline in both of the last two years, down from 30% in 2022 to 25.6% in 2024. On top of this, the Census reported a widening pay gap, increasing to almost 20% in 2024.

This episode welcomes Laura Jordan Bambach to the studio, founder and chief creative officer of female founded Uncharted. Alongside editor Maisie McCabe and deputy creativity and culture editor Charlotte Rawlings, they discuss why it’s got worse, if there was any improvement seen in the first place and what needs to be done to amend the issue.

Jordan Bambach, who launched The Great British Diversity Experiment nine years ago, explained that when agencies feel under pressure from economic and other external storms, they return to "muscle memory", and rely on behaviours of the past. The industry needs to reframe what it is to be a successful creative leader and adjust perceptions, she said.

This episode was hosted by tech editor Lucy Shelley.

Further reading:

I can’t believe I still have to write columns about this shit

Under-appreciated, overlooked and misunderstood: the life of a female creative

3 great ads I had nothing to do with – #68 with Laura Jordan Bambach

My Cannes Snapshot: Laura Jordan Bambach

Laura Jordan Bambach, Hannah Matthews and Fern Miller unveil 'advanced' creative agency

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Last week, the greats of UK media gathered in London to celebrate the Campaign Media Awards 2025. The coveted Commercial Team of the Year award went to LADbible while Spark Foundry’s Mondelez Team took home Agency Team of the Year.

The winning Campaign of the Year was awarded to PHD and "Stream of (un)consciousness" for the British Heart Foundation. The gaming campaign worked with Twitch creators, interrupting their streams to teach viewers how to do CPR, and the results were powerful, with someone’s life being saved after a viewer saw one streamer’s CPR segment. Judges said they couldn’t “wish or hope for more for a client in this sector.”

In this bonus episode we are chatting to the brains behind the campaign, Tess Gullis, gaming business director at PHD. We discuss how the campaign is successful in its simplicity, the misconceptions that still exist from advertisers and answer why brands are overcomplicating gaming.

Hosted by Campaign tech editor Lucy Shelley, this episode also features deputy media editor Shauna Lewis.

View all the winners here.

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In February this year, the UK government published a consultation on AI, proposing a change to current copyright legislation. It would allow tech companies to use creative works including film, TV and original journalism to train AI models without permission of the creators, unless they have opted out.

It was met with harsh criticism, rallying "Make it fair" campaigns and rejections from both creatives and tech platforms alike, albeit for opposite reasons. Google and OpenAI responded to the consultation saying that it would cause developers to "deprioritise the market" and that "training on the open web must be free" while creative industries including Alex Mahon, chief executive of Channel 4, said that the lack of transparency and compensation would "scrape the value" from quality content.

Campaign questions if UK regulation will harm creative industries and how it will impact the country’s own advancements in AI. This episode welcomes guest Michael Horn, global head of AI at Omnicom Advertising Group. Hosted by tech editor Lucy Shelley, the Campaign team includes creativty and culture editor Alessandra Scotto di Santolo and deputy media editor Shauna Lewis.

This episode includes an excerpt from Mahon's speech in Parliament where she addresses her concerns.

Further reading:

Mark Read: 'AI will unlock adland's productivity challenge'

AI, copyright and the creative economy: the debate we can't afford to lose

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What links McDonald's "Iconic needs no explanation" by Leo Burnett, KFC's gravy take over of the BFI and Kellogg's "See you in the morning" also by Leo Burnett? These three ads are the latest in a line of out-of-home posters that zoom in on products, alter or remove logos and have minimal text. Tesco, Heinz and B&Q have also created similar ads.

While this might be a trend, it certainly isn't new. A 1990 Silk Cut ad "Slash" by Saatchi & Saatchi also had a similar minimalist style and more recently in 2023, Barbie released an entirely pink billboard with only "July 21" in the corner to promote the release of the film.

Campaign's editorial team discuss if original ideas still exist in outdoor ads and if all the good ideas have been taken. Hosted by tech editor Lucy Shelley, this episode features editor Maisie McCabe, creativity and culture editor Alessandra Scotto di Santolo and deputy creativity and culture editor Charlotte Rawlings.

Further reading:

Is the art of out-of-home copywriting under threat?

Playing with the logo is nothing new; but it might signal a return to intelligent advertising

The distinctive asset in the room

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Campaign's Agency of the Year Awards took place last week celebrating the best shops in adland across creative, media, independent, customer engagement, start-up and more.

This episode chats to three of the big winners: Mother, who took home Creative Agency of the Year, MG OMD which won Media Agency and Rapp which celebrated five awards with three golds: Performance Marketing Agency, New Business Leader and Customer Engagement Agency Leader.

MG OMG's CEO Natalie Bell talked about the importance of an entrepreneurial spirit while Rapp's CMO Tracey Barber discussed how to protect employees from being poached after award wins. Mother's chief communications officer Tom Wong spoke about the importance of independence and the agency's triad of success: make the best work, have fun, and make a living not a killing.

View all the winners here.

Coming up in the Campaign calendar:

Ad Net Zero Awards open for entries

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Principal-based media buying, which includes inventory media and proprietary media, has become a key practice for large agency groups, but it remains opaque, with finance trails and pricing structures largely in the dark.

In March this year, ISBA updated its media services framework calling out media agencies for lack of transparency and "non-compliance", which it said has been leading to "tensions" between advertisers and agencies. The IPA hit back at ISBA for suggesting "systemic malpractice" in principal-based media and painting “a misleading picture of how agencies operate”, serving "only to perpetuate the myth that agencies are acting against the interests of their clients”.

In this episode, Campaign's editorial team discuss why this topic is so controversial, shedding light on concerns that exist and the reasons that it remains so obscure. Hosted by tech editor Lucy Shelley, the chat features UK editor-in-chief Gideon Spanier, UK editor Maisie McCabe and media editor Beau Jackson.

Further reading:

Will the 'big six' become the 'big three'?

Media is key battleground for agency giants in new world order

Mark Read on WPP’s creative agencies slump, big clients spending more and four-day office mandate

Do the latest holding company results signify a shift towards media first?

The $31bn Omnicom-IPG deal has industrial logic but also many caveats

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Campaign has released its biggest project of the year, reviewing and marking the top 92 agencies in the UK for Campaign's 2025 School Reports, in partnership with Nielsen.

In this episode, Campaign's editorial team reveals its overall impression on the reports, what they divulge about the health of the industry by analysing the billings across media and creative and how diversity has been impacted in the last year. They discuss how creativity fared in 2024 and the consequence of a few huge media pitches (Amazon, L'Oreal and Ebay, to name a few).

Hosted by tech editor Lucy Shelley, this chat includes editor Maisie McCabe, deputy editor Gemma Charles and features editor Matt Barker.

Further reading:

School Reports 2025: Top creative agencies

School Reports 2025: Top media agencies

School Reports 2025: Top holding companies

School Reports 2025: Top regional agencies

School Reports 2025: Which agencies got the highest marks?

School Reports 2025: Which agencies improved their marks?

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"There is an unofficial reason why pre-testing is so popular, and that's that clients work in very complex organisations with lots of stakeholders," says Martin Beverley, former chief strategy officer at Adam & Eve/DDB.

Beverley joins the Campaign team on the podcast to discuss the efficacy of pre-testing and its contentiousness in adland: some say data can stifle creativity while others argue it’s a sure method to improve advertising effectiveness.

Marketing professor Mark Ritson said it wasn’t divisive but actually a "no-brainer", that it’s essentially infallible, and we now live in a different age of pre-testing. Beverley discusses this argument alongside Campaign editor Maisie McCabe and deputy creativity and culture editor Charlotte Rawlings, hosted by tech editor Lucy Shelley. The team consider how creatives and strategists should look at the bigger picture, what certainty does for creativity and if pre-testing denies originality.

Plus, at the end of the episode, Campaign tests the pre-testing, with Rawlings and Shelley testing their own ad ideas for Liquid Death using Kantar's Link AI early stage testing tool.

Further reading:

How do you solve a problem like… pre-testing?

The Year Ahead for Campaign

Is big data driving a short-term view?

Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'

Former Amazon CCO Simon Morris appointed chair of new audience insight platform

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"Unprecedented","furlough" and "bubbles" are a few of the words that are reminiscent of 2020. On 23rd March five years ago, the UK prime Minister Boris Johnson announced that the UK was entering a lockdown as a result of the spread of Coronavirus.

Now in 2025, the way in which we work has been upturned and a "new normal" is being established. As for the advertising industry, has it changed for the better, or is it still looking back to years gone by?

In this episode, the campaign team will answer the question if adland has indeed changed for the better, how hybrid working has affected creative and media teams, what has happened to DEI and the impact that new ways of working has had on young people.

Hosted by Campaign tech editor Lucy Shelley, the episode includes editor-in-chief Gideon Spanier, deputy editor Gemma Charles and deputy creativity and culture editor Charlotte Rawlings.

Further reading:

Five years after Covid, live events are thriving – what’s fuelling the resurgence?

Will return-to-office mandates push back inclusion?

When will adland go back to five days in office?

WPP employees push back on return-to-office policy with petition

A year that has changed the ad industry for the better

The coronavirus crisis: countdown to the fastest advertising downturn in history

Read Campaign's May 2020 issue in full

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Holding company solutions are on the rise, particularly for large clients whose spend is in the £100 millions.

Publicis Flame is the latest to ignite, created after Santander appointed Publicis Groupe to its global creative and media business. Ongoing pitches include Natwest which is also looking for a single holding company to take on its media and creative business.

Holding companies have been expanding their offerings across creative, media, tech and data to service client needs, but do these solutions really work? And what becomes of the individual agency brands when amalgamated into one solution? Campaign's journalists gather in the studio to discuss.

This episode features editor-in-chief Gideon Spanier, creativity and culture editor Alessandra Scotto di Santolo and media editor Beau Jackson. It is hosted by tech editor Lucy Shelley.

Further reading:

Santander on its shift to one global agency, why it picked Publicis and how ‘data is key’

Will more agencies move to a holding company solution for their biggest clients?

Pfizer moves creative from IPG to Publicis after just 10 months

WPP’s Mark Read on client demand for AI and fewer agency partners

WPP triumphs over Publicis Groupe to win Centrica's integrated review

British Gas turns up the heat with media, creative and below-the-line review

British Gas appoints media and creative agencies

WPP wins majority of $4 billion Coca-Cola business

The $100m question for agencies

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One would think that the answer to "what is Group M?" would be a short one, but after many changes, mergers, shuffles and dissolutions at WPP's media arm in the last 12 months, the answer is not so.

Group M is the largest media buying group in the world and in this episode, Campaign's journalists discuss what the company was when it began in the early 2000s, what has happened in the last 12 months including losing Sky, the closure of EssenceMediacom X and axing its global agency CEO roles, and what it is now. The team examines Group M's relationship with its agency brands, their identity, and what the future holds for the media group.

This episode features media editor Beau Jackson, deputy media editor Shauna Lewis and editor Maisie McCabe. It is hosted by tech editor Lucy Shelley.

Further reading:

Henkel assigns €500m expanded European media account

Unilever announces result of global media review with six rivals sharing duties

Former Group M China executives to face Shanghai court over bribery allegations

Group M upgrades UK advertising growth forecast from 4.4% to 7.7% in 2025

WPP wants NCA's Midas touch as it battles to revive fortunes

How important are agency brands?

Amazon splits global media between two networks after competitive review

Group M builds new global growth and marketing team under Toby Jenner

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The advertising industry accounts for 3% to 4% of global emissions, twice that of the aviation industry, found research from the IAB. Is it truly making an effort to reduce its impact on the environment?

In this episode, Campaign speaks to Stephen Woodford, chief executive of the Advertising Association, on its Ad Net Zero program, the power adland holds in making positive change and whether tech platforms really doing enough.

Before we speak to Stephen, Campaign's journalists gather to discuss media's varying impact, what happens to agencies with fossil fuel clients, and AI's impact on the environment. Hosted by tech editor Lucy Shelley, this episode features creativity and culture editor Alessandra Scotto di Santolo, media editor Beau Jackson and deputy media editor Shauna Lewis.

Coming up in the Campaign calendar:

Campaign Agency of the Year Global Awards deadline

Further reading:

Vodafone cuts media carbon footprint by a third

‘Reputational damage comes from hypocrisy’: why some agencies are pulling back from fossil fuel clients – and others are not

Half of adland believes advertising has negative environmental impact

No lights, cameras or action: how adland is adapting to production interruption

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In this bonus episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, is joined by Maisie McCabe, Campaign’s UK editor, to discuss the ads that aired throughout the 59th Super Bowl on 10 February.

Rawlings and McCabe are joined by Lynsey Atkin, outgoing chief creative officer at McCann London; Noel Bunting, CCO at Publicis London; and David Kolbusz, CCO at Orchard.

The trio of creatives discuss Buffalo sauce, Steve Rogers’ love for donkeys and whether the Super Bowl formula of celebrity cameos is truly effective. Listen to their opinions on Uber Eats, Squarespace, Stella Artois and more.

Further reading:

‘Fast and Furious’ stars chill out in Häagen-Dazs’ Super Bowl spot
Don’t study the Super Bowl ads, study the fandom
Nike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sports
Channel 4 ad takes Super Bowl literally
Are advertisers over-investing in the Super Bowl?

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When a new boss steps in to lead an agency, they must weigh up how much they change the business and how much the business changes them.

Conrad Persons, president of Grey London, who joins the podcast team in this latest epsiode, says: "'That’s how we do things round here' is one of the most abominable phrases in business."

Persons is joined by Campaign's deputy editor, Gemma Charles, and premium content editor, Nicola Merrifield. The episode, hosted by tech editor Lucy Shelley, looks at balancing change, the importance of likability and technology's impact on leadership.

Last year a raft of CEOs in the industry swapped seats, making news headlines across adland. They included Natalie Cummins, who left Publicis Media after 17 years to become CEO of EssenceMediacom, and Kate Rowlinson, who became Group M CEO. Xavier Rees left Havas as group CEO of UK creative to lead Abbott Mead Vickers BBDO, and the subject of Campaign’s Top people move of the year, James Murphy, became group CEO of Ogilvy after selling NCA to WPP.

So how does a new agency leader make their mark, and how much change is too much?

Further reading:

What advice would you give adland’s new crop of CEOs?

EssenceMediacom UK CEO says media clients want answers, not theory

T&Pm appointed Victoria Appleby as UK CEO

Neverland promoted Josh Harris to CEO

Saatchi & Saatchi hired Claire Hollands as CEO

Paul Knight named CEO at PHD UK.

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As we approach Covid's five year anniversary, much has changed about the world of work and where we do it.

After WPP's chief executive Mark Read announced that the holding company will be mandating four days a week, adland has had plenty to say on the approach to hybrid working. A petition was started by WPP employees to revoke the order and has almost reached 20,000 signatures. (It is open for anyone to sign up).

Three weeks since, the topic is still one of Campaign’s most read. In this episode Campaign's editorial team discusses what happens next and asks if and when adland will go back to a five day week. Hosted by tech editor Lucy Shelley, this episode features editor, Maisie McCabe, editor-in chief, Gideon Spanier and deputy creativity and culture editor, Charlotte Rawlings. They question whether there is a correlation between presence in the office and business success.

Further reading:

Revealed: Latest hybrid working policies across 'big six' agency groups

What does adland make of WPP’s four office days per week mandate?

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

One in six agencies increased number of office days in 2023

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Sneezing, coughing and catching a cold from the other side of the Atlantic might be this year's theme for UK advertisers.

In this episode of The Campaign Podcast, host and tech editor Lucy Shelley is joined by deputy editor Gemma Charles, features editor Matt Barker and culture and creativity editor Alessandra Scotto di Santolo. The team discusses brands' reaction to Trump's re-election, after his inauguration on 20 January, and to Meta's overhaul of its global DEI programmes and US fact-checking policies. From purposeful ad campaigns that will bridge divides in society, to the re-adjustment of media spend on social media platforms, the Campaign team reveals industry leaders' reactions to US politics' effects on adland.

Further reading:

Meta scraps fact-checking on Facebook and Instagram
Outvertising announces it will no longer work with Meta
Advertisers need not fear a heightened political climate
The short-sightedness of caving to the culture war
From inauguration to insight: how brands can bridge divides in a polarised world
How can UK adland champion DE&I in the Donald Trump era?
The Year Ahead 2025: Brands

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"It's time to ditch the 'R' word," said Nik Wheatley last year in an article on Campaign that exposed the regional divide that exists in adland, and the danger of categorising everywhere outside of London as the 'regions'.

It was revealed that £250m in billings has been lost from the North West to London in recent years, due to agencies relocations and advertisers bulling their business from northern agencies.

In this episode, Wheatley dials in from his Manchester media agency Notorious Communications along with deputy media editor Beau Jackson and editor Maisie McCabe. The episode is hosted by tech editor Lucy Shelley. They discuss the regoinal divide, its impact beyond client wins and media investment and what role intermediaries play. They evaluate the edge that agencies outside of London have over shops in the capital, what is needed to level the playing field and if we will see a battle of the independents this year.

Further reading:

Popping the London bubble

Manchester's media boom: 'Mancs genuinely believe they can change the world'

London media should wake up to the power of the regions

Why brands should look outside the London bubble

Brexit: It's time to get out of your London bubble and understand the nation

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At Campaign's Year Ahead Breakfast Briefing this Tuesday 14 January, industry leaders took to the stage to give their predictions, concerns and excitement for 2025.

This bonus episode includes the final panel of the event, moderated by deputy creativity and culture editor Charlotte Rawlings, with Chaka Sobhani, president and global chief creative officer of DDB Worldwide, Iain Tait, co-founder of Food Arts & Technology and Jonathan Kneebone, co-founder and director of Glue Society.

The discussion ranged from AI’s impact on creative processes to the importance of fostering individual talent and the evolving role of experiential marketing.

Further reading:

'Tap into the desire for individuals to be more individual': Year Ahead's creativity panel on 2025 ideas

Why 2025 could be the year brands move away from Meta

EssenceMediacom UK CEO says media clients want answers, not theory

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After dominating news headlines throughout December, and likely well into 2025, it is all still possible for the Omnicom-IPG merger to fall through, repeating history from 2013 when Omnicom failed to merge with Publicis Groupe.

Campaign's editor-in-chief Gideon Spanier sat down in a global exclusive interview with John Wren, CEO of Omnicom, and Philippe Krakowsky, CEO of IPG, after they announced the all-stock deal on 9 December to create the world's biggest agency group. Since then, the share price of Omnicom declined 15%.

In this episode, Spanier is joined by editor Maisie McCabe and media editor Beau Jackson to ask the $31bn question: will the merger really happen?

Hosted by tech editor Lucy Shelley, the team discuss the regulatory obstacles the holdcos need to hurdle, a shrink in share prices, and the potential for divergent performance of Omnicom and IPG in 2025. Is the merger an attempt to "fight scale with scale", says Spanier, to compete with the power of tech companies. The team asks where it leaves R/GA and Huge after being held for sale last year and any signs that adland might see a repeat of the attempted Publicis merger.

Further reading:

The $31bn Omnicom-IPG deal has industrial logic but also many caveats

Omnicom-IPG merger: how the holdcos stack up in the UK

Interpublic sells digital experiences agency Huge

'The industry doesn’t need another behemoth’: Stagwell CEO on Omnicom-IPG

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Everything we know so far about the Omnicom-IPG mega merger

Coming up in the Campaign calendar:

Media Week Live, 29 January

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How is adland going to change this year?

To get listeners ready for the year ahead, Campaign's editorial team give a taste of adland's predictions for the next 12 months, including which resolutions to give up and which take on in 2025.

Tech editor Lucy Shelley hosts the episode alongside editor Maisie McCabe, culture and creativity editor Alessandra Scotto di Santolo and deputy media editor Shauna Lewis.

After revealing their personal resolutions for the year, the team asks adland to give up cheesy collaborations for 2025 as well as the dream of certainty. McCabe hopes that brands might reconsider where they put their media spend and questions if "be bolder" is a good enough resolution.

Campaign will be releasing more Year Ahead content and agencies to watch over the coming weeks.

Further reading:

The Year Ahead 2025: Media owners

Eight media agencies to watch in 2025

Snog, marry, avoid: what kind of year was 2024?

Was 2024 the year of AI?

Will media buyers be the first victims of AI?

Barclaycard series was a credit to advertising

Coming up in the Campaign calendar:

Year Ahead Breakfast Briefing, 14 January

Media Week Live, 29 January

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"A lukewarm snog" might be how one Campaign journalist describes 2024, but how would you?

In the final episode of the year for The Campaign Podcast, the editorial team gathers one last time to recap the year and answer a very important, hard-hitting question: would you snog, marry or avoid 2024?

From the Post Office scandal and dartsman Luke Littler, to the Jaguar rebrand and a year of elections, a lot has happened in the past 12 months both inside and outside adland's walls.

Features editor Matt Barker tells us of his appreciation for (non-Saltburn) Barry Keoghan in Adidas' "You can't beat original" by Homeground. Premium content editor Nicola Merrifield recounts the year's most controversial moments including the banning of a Calvin Klein ad featuring FKA Twigs. Deputy editor Gemma Charles gets ready to sell her soul to Cadbury's and AI while editor Maisie McCabe remembers the brilliance of Channel 4's "Considering what?" campaign for the Paris Paralympics.

This episode was hosted by tech editor Lucy Shelley.

Further reading:

The Lists 2024: Top 20 film ads
The Lists 2024: Top five advertisers
The Lists 2024: Top 10 campaigns
The Lists 2024: Top five people moves
The Lists 2024: Top 10 brands
The Lists 2024: Top 10 commercial chiefs
The Lists 2024: Top 10 mishaps
The Lists 2024: Top 20 creative leaders
The Lists 2024: Top four digital innovations

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Maisie McCabe, editor of Campaign UK and David Droga, founder of Droga5 and chief executive of Accenture Song, sat together on stage at Ciclope last month to discuss creativity, the evolving landscape of advertising and how to build meaningful connections between brands and audiences in the digital age.

"Creative to the bone," said Droga describing himself and how he feels holding a CEO role. He explained how the job of an advertising creative is to "do more" with the briefs they are given, creating transformative work.

In the 50-minute chat they discuss why Droga took the "stupid job" as chief executive being a creative, how adland should let AI be a part of what we do and who inspires him today.

Further reading:

'Creative people make the world worth living in': David Droga on advertising's future
Expanding in-house production won't rescue ad agencies' drowning business models
Droga5 appoints Mark Green as global CEO and adds The Monkeys to network
David Droga on moving from being a creative in business to building a business on creativity

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2024 had big expectations when it came to artificial intelligence, but did the year live up to the hype... was it a year of "AI in action" as the IAB predicted or AI inaction?

Campaign's editorial team gathers in the studio in an episode hosted by Maisie McCabe, UK editor, while tech editor Lucy Shelley (and usual host) swaps over to be in the hot seat.

Also joined by features editor Matt Barker and deputy media editor Shauna Lewis, the four discuss the highs and lows of AI this year, including Coca-Cola's Christmas ad made by AI, which was Campaign's Turkey of the Week. They compare it to Vodafone's AI Christmas ad and recount other controversial AI moments from the year including Publicis' AI BS Bot and Under Armour's AI ad with Anthony Joshua.

The team discuss how AI has shaped the adland this year – Lewis reveals insights from her interview with Johnny Hornby, founder and chief executive at T&Pm, after it was fully acquired by WPP last month. He cited AI as a main driver for the sale.

Further reading:

Will the Coca-Cola ad deter brands from using AI in film?

Will media buyers be the first victims of AI?

Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder

Is 2024 a vintage year for Christmas ads?

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During the Paris 2024 Paralympic Games, Channel 4 set themselves the target of subtitling all the ads during the channel's coverage, beginning at a current level of 25%. After a huge effort, the broadcaster managed to achieve 60%.

In this episode, Channel 4's customer and commercial leader Amy Jenkins discusses how brands can do more to make ads accessible, the positive business impact this has and what, or who, is getting in the way.

Campaign's tech editor Lucy Shelley hosts the episode with media editor Beau Jackson and editor-in-chief Gideon Spanier.

Jackson brings insight from her contacts in the industry on the resistance within adland and if technology like AI can provide a solution. She discusses judging Channel 4's Diversity in Advertising Award and credits the organisations that are attempting to make positive change for accessible ads.

Further reading:

It’s time for adland to make alt text a first thought, not an afterthought

Apple tugs at ‘heartstrings’ through latest spot promoting AirPods Pro 2 as hearing aids

RNIB 'hijacks' LadBible platforms to highlight experiences of blind people

Why agencies face tougher challenges to retain their All In Champion crowns

Is inclusive marketing a key driver for effectiveness? The results are in…

Beyond the screen: why real-world accessibility for disabled people still falls short

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In this bonus episode, Charlotte Rawlings, senior creativity reporter at Campaign, is joined by Maisie McCabe, Campaign’s UK editor, to discuss this year’s Christmas ads with some of the industry’s top creatives.

This Private View includes Chaka Sobhani, president and chief creative officer international at DDB Worldwide, and David Kolbusz, chief creative officer at Orchard. They chat all things festive alongside Richard Brim, outgoing chief creative officer at Adam & Eve/DDB. Brim recorded the podcast before announcing his departure from Adam & Eve/DDB.

The gang discuss Christmas spots for the likes of The Entertainer, McDonald’s, Tesco and Etsy. The guests even discuss Agent Provacteur's shameless time travel to the era of “lad mag” culture (not suitable for work) and Kolbusz compares the Disney short to a salmon sandwich.

Further reading:

Disney Christmas ad by Adam & Eve/DDB shows friendship between boy and octopus
The Entertainer Christmas ad showcases fickle nature of kids with toys
Gingerbread-fuelled Tesco ad touches on grief during the festive period
McDonald’s lights up festive season with ‘satisfying’ Christmas campaign
Find Waldo in Etsy’s holiday campaign
Waitrose & Partners campaign conjures up star-studded festive mystery
Christmas 2024 round-up: Watch all the festive ads

Coming up in Campaign's calendar:

Media Week Live
Campaign 40 Over 40

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DING, DING, DING! Adland's agencies have entered the ring.

In this episode, Campaign's editors of creativity, media and tech battle it out to determine which discipline should be the lead agency for clients.

The team discuss how client relationships have changed over the years, how different budgets might change which discipline would lead and whether there should be a lead agency at all.

Taking up the fight for creative agencies is Alessandra Scotto di Santolo, creativity and culture editor. For media, its media editor Beau Jackson and for social and digital agencies, it's the podcast's host and Campaign tech editor Lucy Shelley. Maisie McCabe, UK editor at Campaign also joins the argument for a perspective on the differing client relationships between creative and media agencies.

Further reading:

Energy Networks Association consolidates creative and media accounts into WPP

What are the benefits to appointing media and creative agencies at the same time?

Santander reviews global creative and media accounts

Asda launches review of creative and media accounts

Pitch Update: Sky, Asda, Pets At Home, Interflora, Motorway, RM Williams and more

Coming up in Campaign's calendar:

Media Week Live

Campaign 40 Over 40

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Campaign’s editorial team take to the studio clad in Christmas jumpers and novelty antlers to chat about this year’s crop of festive ads.

A wave of ads have dropped over the last few weeks, including the likes of John Lewis, Waitrose, McDonald’s, M&S, Coca-Cola, Amazon, Tesco and Sainsbury’s.

In this episode, the team discusses some standout work as well as other spots that didn’t quite hit the mark. Guests also debate whether John Lewis still holds the yard stick when it comes to quality Christmas ads, argue the value of revisiting old strategies and praise the power of music.

Campaign's tech editor Lucy Shelley is joined by Maisie McCabe, UK editor, Alessandra Scotto di Santolo, creativity and culture editor, and Charlotte Rawlings, senior creativity reporter.

Further reading:

‘Wonderful nostalgia’, ‘little annoyances’, ‘brilliantly chosen track’: creatives react to John Lewis Christmas ad
John Lewis Christmas ad depicts 'magical journey of memories' between sisters
Waitrose & Partners campaign conjures up star-studded festive mystery
McDonald’s lights up festive season with ‘satisfying’ Christmas campaign
Sainsbury’s and the BFG serve up a 'phizz-whizzing' Christmas feast
Gingerbread-fuelled Tesco ad touches on grief during the festive period
Coca-Cola unveils ‘Holidays are coming’ ad made by AI
Amazon's Christmas campaign puts theatre caretaker's talent centre stage
M&S Food's Sharry Cramond hails consistency as Dawn French's festive fairy returns
M&S Clothing & Home ad imagines Christmas inside a snow globe
Find Waldo in Etsy’s holiday campaign

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The jury is out and the 2024 awards season is drawing to a close – with adland celebrating the best work of the year at the Campaigns Big Awards 2024 last week.

In this episode, tech editor Lucy Shelley catches up with co-chairs of judges Charlene Chandrasekaran, executive creative director at TheOr, and Nicholas Hulley, chief creative officer at Abbott Mead Vickers BBDO. Alongside Campaign's UK editor Maisie McCabe, they dissect what happened on the judging days and what makes award-winning work in 2024.

Chandrasekaran explains her sausage analogy mentioned in her speech on the night while the duo reveal what they'd like to see in next year's awards circuit including how brands and agencies need to "stick their necks out" and have a bit more "teeth".

Later on the episode, Shelley chats with the big winner of the night Mother, which picked up the grand prix Agency of the Year award as well as five more gongs for its work with Uber One, KFC and Ikea. Katie Mackay-Sinclair, partner at the creative shop, discusses Mother's winning ingredients, why long-term partnerships make the difference and finding the space to take risks.

Other big winners on the night included McCann, Saatchi & Saatchi, Adam & Eve/DDB and PepsiCo's Sips & Bites.

Further reading:

Campaign Big Awards 2024: winners revealed

Uber's and Mother’s partnership demonstrates the value of being annoying

Uber taps Robert De Niro and Asa Butterfield for Uber One spot

KFC and Mother tap into modern anxieties for first phase of brand relaunch

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Campaign's editorial team gather in the studio to question how to launch a successful ad agency.

This year we have seen exciting start ups include Uncharted founded by the female trio (Fern Miller, Hattie Matthews and Laura Jordan Bambach) and Publicis Groupe launching LeShop with 80 staff working across 20 brands. However, in the last five years, data from Avid Panda suggests that 42.5% of new marketing companies have closed and advertising agencies are the hardest to run, with a business mortality rate of 43.9%.

In this episode, the team discusses what happens after an agency is launched, how do you scale and is a sell a measure of success, with comments from James Murphy, founder and chief executive of New Commercial Arts, which he recently sold to WPP, after selling his previous shop Adam & Eve to DDB in 2012.

Hosted by Campaign's tech editor Lucy Shelley, she is joined by editor-in-chief Gideon Spanier, deputy editor Gemma Charles and features editor Matt Barker.

Further reading:

What makes an agency brand?

Croud sells majority stake to boost M&A ‘war chest’ in £180m-plus deal

Would an agency by any other name taste as sweet?

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As Black History Month draws to a close, Campaign's editorial team is questioning has adland lost its commitment to DEI, and if so, why?

After George Floyd's death in 2020, the advertising industry saw a flurry of activity and investment. In this episode, Campaign's tech editor Lucy Shelley is joined by deputy editor Gemma Charles to take a look at what adland has done in the four years since. They are joined by special guests Asad Dhunna, founder and chief executive of The Unmistakables, and Sonia Gilchrist, senior business director and head of DE&I at VCCP.

They discuss why the agency world isn't set up for diverse talent, Heinz' errors in advertising and how adland can recapture the spirit of 2020.

Further reading:

Following the Heinz rows, how should brands respond to accusations of racism?

Heinz faces backlash over negative stereotypes in ad

How to fix the deprioritisation of DE&I

The deprioritisation of DE&I in adland: ‘You talk about race and you see people glaze over’

School Reports 2024: One step forward, two steps back for diversity

Adland has BAME talent

Four years on, adland's diverse talent speaks out on challenges, change and next steps

Chloë Davies officially launches It Takes A Village Collective

Up next in the Campaign calendar:

Campaign Big Awards (5 November)

Campaign In-Housing Summit (5 November)

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A Campaign feature revealed the proportion of people experiencing or witnessing bullying and harassment in adland has increased from 34% in 2023 to 47% this year.

This episode speaks to Lorraine Jennings-Creed, director of wellbeing services and culture change at Nabs, who delves into the issue, digging up why the ad industry has a problem and if it might be getting worse. She talks about how power dynamics in the industry intensify issues of bullying and harassment and what impact this has on businesses and people in adland.

Hosted by Campaign's tech editor Lucy Shelley, Jennings-Creed is joined in the studio by Campaign's UK editor Maisie McCabe and culture and creativity editor Alessandra Scotto di Santolo.

They discuss instances that occurred at Cannes Lions Festival of Creativity this year and what role event organisers should play, including a conversation with Dagmar Bennet, new business and brand partnerships director for Brixton Finishing School, who came forward after experiencing harassment this year. She discusses how the industry has reacted to her openness four months on.

Nabs is a support charity for people in advertising and media, and has been around for over 100 years.

If anyone has experienced bullying or harassment or is in need of support, please call Nabs advice line on 0800 707 6607.

Further reading:

Nabs launches training for managers in mental wellness

Never mind 'wellness', it's time to properly focus on mental health

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The Media Week Awards 2024 took place last Thursday with a theatrical show, Rylan Clark and almost 1000 people in attendance. As one of the most prestigious awards in media, and one of the rowdiest nights in the calendar, this episode catches up with the chairs of judges and top winners on the night.

Hosted by Campaign's tech editor Lucy Shelley, the episode begins with a catchup the morning after with media editor Beau Jackson and deputy media editor Shauna Lewis. They discuss some of the standout moments of the night and also give a backstage look into the judging days that preceded the event.

After their chat, the episode features Lewis on the ground at the awards talking to chairs of judges David Amodio, head of video sales specialists for Northern Europe at Amazon, and Laura Fenton, UK chief executive of Omnicom Media Group. With a G&T in hand, they discuss what makes a winner and the trends seen in the shortlists this year.

Lewis then braved a few midnight interviews with the winners of the biggest awards – Media Agency of the Year and Sales Team of the Year. These were won by MG OMD and Telegraph Media respectively. They discuss why they think they won this year and what it will take to win again.

The Media Week Awards 2024 were in partnership with Infinitum Entertainment, Alight Media, Bauer Media, Clear Channel, Mail Metro Media, Outernet, Radiocentre and Reach Solutions.

Read more about the awards and the winners here: Media Week Awards 2024: winners revealed

Find out more about:

BRiM (Black Representation in Media)

Campaign Big Awards (5 November)

Campaign In-Housing Summit (5 November)

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In a Campaign feature on hybrid working, Thom Binding, co-founder of the Creative Communications Workers union, said culture is “a manipulative term defined by management”, often to enforce compliance, rather than genuinely foster a positive work environment.

In this episode, the Campaign editorial team talk through the culture conundrum, with examples of manipulative culture as well as supportive, and why bad practices still exist.

Hosted by tech editor Lucy Shelley, the studio welcomes features editor Matt Barker, media editor Beau Jackson and deputy editor Gemma Charles. The team discuss how culture impacts creativity, what the new generation want and what agency leaders can do to improve.

Further reading:

One in six agencies increased number of office days in 2023

Is hybrid working killing creativity?

Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work days

Omnicom’s John Wren on the future of work, the business and succession plans

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Publicis Groupe's chief executive Arthur Sadoun breaks his six-year silence from public speaking in the UK at Campaign's inaugural Campaign Live event.

Opening the conference opposite Campaign's UK editor-in-chief Gideon Spanier, Sadoun is questioned on how to sell creativity and what has made Publicis Groupe "extract itself from the agency pack".

In this episode, Spanier and tech editor Lucy Shelley have a brief chat about the interview before heading into the session from the event. The discussion begins with Sadoun making a joke as he sits down in stage about buying Stagwell, who are projected behind him as a sponsor of the event. "I'm not going to buy them," he said.

The question from the audience came from financial analyst and Campaign columnist Ian Whittaker, who asked about the value of creative and how if clients are prepared to pay for it, that could add to the agencies’ share price value.

Further reading:

Arthur Sadoun: 'I have never won a pitch without a creative idea'

Arthur Sadoun on defying doubters, Q2 revenue upgrade, ‘very high’ staff bonus pool and Paris Olympics

Publicis’ mocking ‘taking the BS out of AI’ film goes down badly with agency rivals

M&A rumour mill is buzzing as Publicis pulls ahead of agency pack

More from Campaign Live:

Adam & Eve/DDB's Richard Brim says industry's creative ‘low point’ is an opportunity

Ads 'must accurately represent target audience' say Campaign Live panellists

Black creatives recount 'unapologetic' pushes for industry change

Monzo's AJ Coyne: ‘Creativity is the way to differentiate yourself’

NatWest chief design officer: AI makes brands ‘more creative’

Ex-Unilever CFO says it's now harder to justify marketing and media spend to investors

‘It all comes down to trust’: KFC and Mother on how to create a cult

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Is true, and fair, cross-media measurement possible?

ISBA launched its cross-media measurement platform Origin into beta trails last month, following successful alpha trials in 2023. However, the launch of Origin has thrown some questions and controversies into the air.

In this episode, Campaign's media duo (Beau Jackson, media editor, and Shauna Lewis, deputy media editor) are joined by editor Maisie McCabe to discuss what the concerns are for broadcasters, how the industry is reacting and the complications of measuring views on TV vs digital.

Hosted by tech editor Lucy Shelley, the team discuss Google and Meta's involvement, why it doesn't include Barb data and who else is also attempting to achieve true cross-media measurement.

Further reading:

ISBA starts beta trials of Origin cross-media measurement platform

Media360: NatWest CMO criticises broadcaster scepticism of ISBA's Origin

As phase four launches, what do broadcasters think of ISBA’s Origin?

First phase of Project Origin testing 'exceeds expectations'

Industry shows caution as ISBA's Origin claims proof-of-concept milestone

ITV and Channel 4 unite with Sky for TV ad measurement tool CFlight

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Is it risky for brands to pick a new agency without a proper pitch process, or is it time to reevaluate how agencies win business?

Last month B&Q appointed Leo Burnett without a pitch, pushing out the incumbent Uncommon Creative Studio who had held the account since 2019. In this episode, Campaign's editorial team investigate the risks and benefits of a pitchless process, what is considered good practice and how it impacts creativity.

With Campaign editor Maisie McCabe, deputy editor Gemma Charles, and deputy media editor Shauna Lewis, this episode looks into the role of intermediaries, why public sector clients are mandated to have a pitch process, and what happens to the incumbents when agencies are picked without a pitch. The episode is hosted by tech editor Lucy Shelley.

Further reading:

Why the Pitch Positive Pledge remains a diamond in the rough

Specsavers shows Pitch Positive Pledge commitment with OMD reappointment

Mother calls on clients to shorten pitch process at chemistry meetings

Tesco moves £110m account to BBH

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Last night the great and the glorious in podcasting gathered not around microphones but tables to attend the sold-out British Podcast Awards 2024, presented by Campaign in partnership with Wondery, Audible, Global, Podcast Discovery and YouTube.

From Rylan Clark and Scott Mills to Greg James and the Whitehalls, celebs and independent podcasters alike assembled in London to celebrate the best in the business.

In this episode, Lucy Shelley, tech editor at Campaign, and Adam Shepherd, editor of the British Podcast Awards, talk through the event, its highlights and winners as well as the bittersweet moments including a moving tribute to late broadcaster and health expert Dr. Michael Mosley, whose podcast Just One Thing won this year’s Hall of Fame award.

Backstage at the awards, we chat to some of the winners including The News Agents, YouTube's head of podcasts, and Tortoise Media. We discuss what podcasting brings to news journalism, if a video podcast counts a podcast, and where we're going next for podcasts.

Check out the full list of winners – which include The Rest Is Politics and Help I Sexted My Boss – here.

This episode includes interviews with:

The News Agents hosts Emily Maitlis, Jon Soper and Lewis Goodall
YouTube's head of podcasts Sandy Wilheim
Good Bad Billionaire hosts Simon Jack and Zing Tsjeng
Tortoise Media producer Rebecca Moore and voice of the Sensemaker podcast Tomini Babs
Gossip Gays hosts Danny Beard and DJ Billy Andrews

Further reading:

Should podcasts behave more like social media?

UK is trailing behind US in podcast advertising, says Goalhanger founder

Guardian in talks to sell The Observer to Tortoise Media

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Agency brands have been through the wash this year with a laundry load of mergers, acquisitions, closures and some clean and sparkly new shops.

In this episode, the Campaign editorial team discuss how agency brands become distinct and recognisable and what concoction of ingredients help them create their own brand.

From famous leaders and agency names, to office location and calibre of clients, Campaign's journalists investigate what happens when an agency gets bought (in light of NCA's sale to WPP) and how shops stand out among the competition.

Hosted by tech editor Lucy Shelley, this episode includes Maisie McCabe, UK Editor; Charlotte Rawlings, senior creativity reporter and Gideon Spanier, UK editor-in-chief.

Spanier takes us through the history of how some of the UK's biggest agencies, including WPP and Saatchi & Saatchi, became who they are today. McCabe examines some of the top creative agency brands and Rawlings suggests that if agencies are so good at building brands for clients, do they need to take a dose of their own medicine?

Further reading:

WPP buys New Commercial Arts as founders hit jackpot again

What does adland think of NCA’s sale to WPP?

Ogilvy and NCA chiefs on M&A deal, sharing talent and why rivals should be ‘frightened’

WPP merges VMLY&R and Wunderman Thompson

Will advertising agencies survive?

Laura Jordan Bambach, Hannah Matthews and Fern Miller unveil 'advanced' creative agency

WPP makes £2.8bn annual loss after Covid hits value of agencies

WPP’s Mark Read on the outlook for 2024, bonuses, fewer freelancers and job cuts

Maurice Lévy on his Publicis legacy: handing power to Arthur Sadoun ‘worked beautifully’

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"Who wants to advertise on Twitter with a maverick owner?," said Gideon Spanier, Campaign's UK editor in chief in this episode.

Since Elon Musk took over Twitter, renamed X, journalists have been busy keeping up with the contention surrounding the platform – from cutting staff by 80% to blaspheming advertisers for withholding adspend; filing an antitrust lawsuit against GARM causing the body to close, and posting on X saying “civil war is inevitable” in the UK after the riots that took place this August.

After all the controversy, many of X's largest advertisers – including Apple, Warner Bros., Discovery, Sony and Disney – have left the platform. So, in a new, revamped version of the Campaign Podcast, the editorial team ask: What do brands lose by not having X on their plan?

This episode welcomes Spanier to the studio with Maisie McCabe, Campaign's UK editor, and Shauna Lewis, deputy media editor. It is hosted by Lucy Shelley, tech editor at Campaign.

Read more about what was discussed in this episode:

'We can’t see brands ever returning': agency leaders on advertising with X

'Now it is war': Elon Musk’s X sues advertisers over alleged ‘illegal boycott’

Consultants call GARM antitrust lawsuit ‘disaster’ for X

Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go fuck themselves

X officially allows ‘consensually produced’ adult content

X/Twitter one year on: Site traffic is up 22.3%

Media buyers: ‘Advertisers are not responsible for keeping X afloat — or shutting it down’

X-rated Elon Musk burns bridges with concerned advertisers: ‘Go F yourself’

Advertisers flee X as Elon Musk announces 'thermonuclear' lawsuit

IBM suspends advertising on X (Twitter) after ads appear next to Nazi posts

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"Language is everything" in advertising, particularly for the Paralympics.

Channel 4's "Considering what?" campaign frames Paralympians as world-class athletes rather than competitors "overcoming" their disabilities. The International Paralympic Committee's “They’re not playing games” left messages on social media from the Paris Paralympic 2024 athletes saying “I won’t be participating at the Paris 2024 Paralympic Games” to then reveal that they will be "competing".

This year's advertising sees a movement to correctly represent the athletic and sporting champions in the Paralympics games, kicking the "well-meant bullshit" out of its vocabulary.

Going behind the scenes of these campaigns and discussing what has changed in the media for the Paris 2024 Paralympics, we speak to:

Lynsey Atkin, outgoing executive creative director of Channel 4’s in-house agency 4Creative;

Tom Ghiden, managing director of Joan London;

Craig Spence, chief brand and communications officer at the IPC

This episode was hosted by Campaign's tech editor Lucy Shelley.

Further reading:

Why brands need to stop talking about ‘overcoming’ disabilities

Paralympians challenge perceptions in campaign ahead of Paris Games

Channel 4 cuts the ‘well-meant bullshit’ in 2024 Paralympic campaign

Pick of the Week: Channel 4 takes home gold in 2024 Paralympic campaign

Orange “When you love sport, you love sport” by Publicis Conseil

Paralympics 2024 round-up: watch the ads

Channel 4 in Paralympic ads deal with TikTok

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Gaming is big business - worth almost $250bn last year. Tuned-in brands are diversifying their channel mix and turning to gaming to capitalise on fandom's fierce nature and the growing attention the channel now commands.

Yet, despite being one of the world’s most popular entertainment channels, it's still one of the least understood by advertisers.

In this special podcast, Campaign’s tech editor Lucy Shelley talks with Claire Nance, head of global gaming business success strategy for Activision Blizzard Media, the media arm of gaming giant Activision Blizzard which owns Candy Crush Saga, Call of Duty and World of Warcraft.

Their wide-ranging conversation includes: debunking popular gaming myths, best practices for effectively reaching players, and the in-game measurements you should be paying attention to.

If you want to up your ad game - listen in.

This podcast episode is sponsored by Activision Blizzard Media

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Pay, people and pitching. Not just fantastic alliteration but also the basis for a number of features that have run over the summer using data from this year’s School Reports.

Hosted by media editor Beau Jackson, who was joined by deputy editor Gemma Charles and premium content editor Nicola Merrifield, this episode digs deeper into the issues raised in the following articles:

Is adland 'manipulating culture', or striking the right balance with hybrid-working rules?

‘Winners and losers’: how agency bonuses dried up in 2023

Agency pay revealed: junior wage rises slow as ‘balancing profitability gets harder’

The waiting game: agency staff churn dips as restructuring hits

Why the pitch positive pledge remains a diamond in the rough

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It's the school holidays. So in a more relaxed episode, the Campaign editorial team debates this summer's top cultural moments.

Hosted by features editor Matt Barker, the team discusses what's been inspiring and entertaining them away from the advertising industry. TV shows, books, music, anything really!

Senior creativity reporter Charlotte Rawlings educates us on Taylor Swift, tech editor Lucy Shelley talks through her theatre highlights and Barker imparts Wembley wisdom, exhibition recommendations and tales of giggling through Kafka.

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Gideon Spanier, Campaign UK's editor-in-chief, sat down with WPP chief executive Mark Read to discuss the holdco's Q2 results.

In this episode, Spanier discusses the interview and the context behind his questioning which included the FGS sale and what's going on with Group M.

He is joined in the studio by Charlotte Rawlings, senior creativity reporter, who reminisces her school days with M&S and Mother's back-to-school campaign. Plus she takes us through the N Brown creative review which owns JD Williams, Simply Be and Jacamo.

Hosted by tech editor Lucy Shelley, the trio discuss the latest feature from creativity and culture editor Alessandra Scotto di Santolo which digs into adland's hybrid working structure using data from Campaign's 2024 School Reports and how the industry might be "manipulating culture".

Further reading:

Group M appoints Zenith's Jon Stevens as chief growth officer

Dentsu results: EMEA bounces back strongly as group returns to modest growth

Dentsu whistleblower reports more than double amid major reforms

Volvo launches review of global £353m media account

Grace Francis, Jamie Mancini, Katy Collins launch Wonderful Things

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Andy Jex, chief creative officer at TBWA\London, and Carren O'Keefe, chief creative officer at Digitas UK, join Campaign's senior creativity reporter, Charlotte Rawlings, to review some of the latest ads.

Jex and O’Keefe explore the prevalent use of oil paintings and classical music in recent work. The pair discuss Bodyform “Never just a period” by Abbott Mead Vickers BBDO, Heineken “Forgotten beers” by LePub, TNT Sports “Only sport can do this” by Brothers & Sisters, Babybel “Let the goodness begin” by BETC, British Airways “A British original period drama" by Uncommon Creative Studio, and Thomas Cook and Marine Conservation Society “Deflatables” by McCann Birmingham.

Further reading:

Bodyform exposes menstrual health gaps in latest campaign by AMV BBDO

Heineken urges socialising over sipping for International Beer Day

TNT Sports launches first campaign by Brothers & Sisters

Babybel celebrates summer of sport with peeling billboard

British Airways launches period-drama-style safety video

Thomas Cook and ocean charity spotlight inflatables' environmental impact

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Campaign features editor Matt Barker is joined in the studio by senior media reporter Shauna Lewis and senior creativity reporter Charlotte Rawlings.

The trio discuss Elon Musk's announcement that he will be suing the Global Alliance for Responsible Media in the US over an alleged "illegal boycott" of advertising on his X platform.

Chat then turns to the potential problems faced by brands on social media to a backdrop of rioting and protests, before unpicking the latest from WPP after it reported a drop in like-for-like revenue (less pass-through costs) in Q2.

Further reading

'Now it is war': Elon Musk’s X sues advertisers over alleged ‘illegal boycott’

Adland urged to step up over social media's role in UK riots

WPP now expects revenues to decline in 2024 after cutting forecast and 3,000 roles

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Campaign features editor Matt Barker is joined by media editor Beau Jackson in the studio to chew over some recent news stories.

The pair first chat about TV coverage of the Paris Olympics, before discussing the future of Ascential, set to be acquired by publisher and events group Informa for £1.2bn.

Talk then turns to the controversy over The Guardian's placement of a watch advert (with the tagline "Watch porn") next to a feature about men watching videos of child abuse. They then recall some of the year's other big mishaps, including Apple, Calvin Klein and WH Smiths.

Further reading:

Cannes Lions and Warc owner Ascential to be acquired for £1.2bn

The Guardian apologises over ‘watch porn’ ad placed next to child abuse article

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Paris 2024 returns the Olympic Games back to normality after the delayed Japan 2020 games. But what does it look like in a time of AI, war and economic uncertainty?

Campaign speaks to UK advertisers on how the Olympics has changed this year, including Harley O’Dell from TikTok, Joanna Cotton from Monks and Mark Eaves from Gravity Road.

Hosted by tech editor Lucy Shelley, they answer "where are all the Olympics ads?", how to approach an Olympic sponsorship and how brands avoid ad fatigue in the summer of sport.

The trio discuss their favourite ads including Gravity Road's "1 in 100 million" for the International Olympics Committee's refugee team.

More on the ads discussed in this episode:

Olympics and Paralympics 2024 round-up: watch the ads

Nike unveils Olympics campaign, Winning Isn’t for Everyone

Will Nike’s Olympics campaign reboot its brand?

Aldi’s Kevin the Carrot makes summer debut for Paris 2024

Inside the International Olympic Committee’s marketing playbook for Paris 2024

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Campaign's editorial team discusses the top news of the week from Havas losing its B Corp status to TfL launching a creative review.

Media editor Beau Jackson and tech editor Lucy Shelley discuss how Havas and its agencies are affected by the B Corp loss and some highlights from TfL's advertising since VCCP won the account from M&C Saatchi.

They delve into the moves at Group M as Tim Irwin steps down and Brian Lesser becomes the new global chief executive.

Further reading:

Activists 'hack' billboards to protest against Shell advertising

'I need to be selfish,' says Chris Freeland as he leaves Rapp

Oak Furnitureland puts down roots with new media agency

Tony’s Chocolonely launches global media review

Asda bags social media agency after competitive pitch

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Fresh from last week’s Creative Circle in Margate Campaign chief creativity reporter Charlotte Rawlings tells media editor Beau Jackson her highlights - including Conrad Haddaway and Sherwin Teo’s insight on Uber’s “Best friends” ad with Robert DeNiro and Asa Butterfield; and a rallying cry to agencies to improve access to the industry.

She also shares her behind the scenes preview of 4Creative’s “Considering what?” campaign for Channel 4’s upcoming Paralympics coverage, and all the latest on Neverland resigning Tetley and winning Parkdean Resorts.

The headlines from this episode:

Veriça Djurdjevic to leave Channel 4

Co-op consolidates creative and digital account

Zenith wins Very Group’s £60m media account

TBWA\London hires strategy director

Opinion:

My experience in Cannes underlined why men must speak up and take action against harassment

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The Euros 2024 finals are taking place this week and EE, the lead commercial partner of the home nations teams, demonstrates how it aims to emphasise 'proud' in 'proud supporters'.

EE's film ad "Hate. Not in my shirt" by Saatchi & Saatchi calls on the nation to challenge hate in football and make people proud to wear the shirt, while highlighting the behaviour not fit for it. It is set to the soundtrack of Joy Division’s Love Will Tear Us Apart.

Ben Mooge, chief creative officer at Publicis Groupe UK, joins the podcast to take us through how to make ads during huge cultural moments, selecting iconic music and how EE goes beyond the sponsorship.

Further reading:

Adidas borrows the Beatles' Hey Jude to put Bellingham at centre of Euros ad

Paddy Power plays on England's reputation in Danny Dyer-led Euros spot

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Barbie launched in 1959 and for the 65th anniversary of the brand, Mattel has unveiled Barbie: The Exhibition in London's Design Museum.

Opening tomorrow (5 July), Campaign's tech editor Lucy Shelley gets an exclusive tour with Krista Berger, senior vice president of Barbie and head of dolls at Mattel. This episode is recorded as they walk round the exhibition through the years and lives of the Barbie brand.

Discussing inclusivity, consumerism, sustainability and of course, the Barbie film, the pair talk through how the brand has coped with criticism, handled a change in strategy and the complexities of taking a Barbie doll into space.

This episode was edited by Til Owen.

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Tech editor Lucy Shelley and media editor Beau Jackson talk through the biggest news of the week with the view from their news desks.

As 4 July looms closer, broadcasters, advertisers and the country are gearing up for the UK general election. Beau discusses why Channel 4 has halted nighttime ads on its channels this week and what the media industry thinks of this. Plus we talk through the broadcaster's "lazy" Channel 4th rebrand encouraging people to vote and BBC's "It's your election" campaign by BBC Creative.

In other Channel 4 news, Lynsey Atkin, executive creative director at 4Creative, has moved to McCann London taking the role of chief creative officer.

Also in this episode, Lucy walks through Elon Musk onstage at Cannes Lions with WPP's chief executive Mark Read with views from the adland on whether it was right for the holdco to platform the controversial figure.

Finally, Beau discusses the shortlist for the Ebay global media pitch, an account worth an estimated £305m ($385m), and gives her view on what the media pitching landscape looks like right now.

Further reading:

Mother hires ECD from Wieden & Kennedy London

Dentsu Creative parts ways with Caroline Pay and Theo Izzard-Brown

M&C Saatchi promotes Jo Bacon to UK group CEO amid further change at the top

IPG turns down investor who made approach to buy MullenLowe

Former Dentsu media CEO Hamish Nicklin takes new advisory role

Campaign podcast: behind the scenes of the Cannes Lions Film and Outdoor juries

Details of our subscriptions are available at campaignlive.co.uk/membership.

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UK editor Maisie McCabe goes behind the scenes of the Outdoor and Film Lions juries with Franki Goodwin, chief creative officer at Saatchi & Saatchi London and Andre Sallowicz, creative partner at AMV BBDO.

Recorded at Curzon Soho on 27 June, this episode of the Campaign podcast features an exclusive interview from Campaign’s first ever Cannes Download event.

Work discussed includes:

Xbox’s “The everyday tactician", the UK’s most awarded work by McCann London.
Outdoor Grand Prix winners Pedigree’s “Adoptable” by Colenso BBDO and Nexus Studios and Magnum’s “Find your summer” by Lola MullenLowe, Madrid.
Film Grand Prix winners Orange’s “WoMen’s football” by Marcel and Sydney Opera House’s “Play it safe” by The Monkeys

This episode was introduce by Beau Jackson, media editor at Campaign.

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In this final episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who review Cannes Lions 2024 and give their verdict on the festival.

Cannes Lions 2024 – final UK winners table

We discuss the final winners, including the Film Lions where two Grand Prix awards went to Orange and Marcel for “WoMen’s football” and the Sydney Opera House and The Monkeys for “Play It Safe”.

We also hear from Tor Myhren, the president of the FIlm Lions jury, who called for the industry to focus on making better shorter ads, plus the Campaign editors analyse the winning work from each of their regions.

Campaign hosted the daily global podcast for the second year in a row – with a different mix of Campaign editors and journalists who were on the ground in Cannes talking each day.

Listen to the whole of the six-part series to find out who won all of the top Lions awards and other big news from the talks and sessions at the Palais.

Make sure you follow the Campaign podcast wherever you listen to your podcasts.

More:

Cannes Lions names agency, network and most creative company of the year

Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go fuck themselves

Cannes daily global podcast episode 5: Campaign beach party, plus latest wins

UK takes Grand Prix for Audio and Radio at Cannes Lions

Magnum work by Lola MullenLowe wins Outdoor Grand Prix at Cannes

'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers?

Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'

Find all of Campaign's Cannes Lions coverage in one place here

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Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode five, we discuss the big award wins from the fourth night.

Lucy Shelley, tech editor of Campaign UK, Kate Magee, global intelligence editor of Campaign, and Steve Barrett, editorial director of PR Week US and Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the fourth night of awards.

Cannes Lions 2024 – final UK shortlists table

A double win for Canada: Heinz Ketchup and Rethink Toronto win the Creative Effectiveness Grand Prix for It has To Be Heinz and DIabetes Diagnostics Solution and Klick Health Toronto win the Innovation Grand Prix for Voice 2 Diabetes.

PR agencies are doing well this year at Cannes, as Pop Tarts and Weber Shandwick win the Brand Experience Activation Grand Prix for the First Edible Mascot.

Plus there was a lot of dancing at the Campaign party at Carlton Beach and we have interviews with some of the guests.

More:

Cannes daily global podcast episode 4: Elon Musk puts free speech before advertisers

Cannes daily global podcast episode 3: Craft and entertainment winners

Cannes daily global podcast episode 2: Big wins in audio, health and outdoor

Cannes daily global podcast episode 1: Awards preview and new humour category

'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers?

Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'

Find all of Campaign's Cannes Lions coverage in one place here

Hosted on Acast. See acast.com/privacy for more information.

Beau Jackson, media editor of Campaign UK, Lucy Shelley, tech editor of Campaign UK, David Brown, joint editor of Campaign Canada, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the third night of awards.

The big talking-point of day three was Elon Musk, owner of X and boss of Tesla, who came to talk to advertisers but he was defiant about the concerns of some brands, insisting he will "choose free speech rather than agreeing to be censored for money".

At the awards, retailer Mercado Libre and GUT Sao Paolo won the Media Lions Grand Prix for Handshake Hunt and skin care brand Serave and Ogilvy PR New York won the Social and Influencer Lion for Michael Cera-Ve.

Plus two UK-based brands have won their second Grand Prix of the week – in each case for the same piece of work. Specsavers and Golin won the PR Lions for The Mishearing Test and Microsoft’s Xbox Game Pass and McCann London won the Direct Lion for The Everyday Tactician.

More:

Cannes daily global podcast episode 3: Craft and entertainment winners

Cannes daily global podcast episode 2: Big wins in audio, health and outdoor

Cannes daily global podcast episode 1: Awards preview and new humour category

'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers?

Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'

Find all of Campaign's Cannes Lions coverage in one place here

Hosted on Acast. See acast.com/privacy for more information.

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

Charlotte Rawlings, roving reporter for Campaign in the UK, Maisie McCabe, editor of Campaign UK, Rahat Kapur, editor of Campaign Asia, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the second night of awards.

The Grand Prix Lions wins included German DIY-store chain Hornbach and Heimat\TBWA for the Square Metre in film craft and Spotify Advertising and FCB New York in digital craft for Spreadbeats.

Plus French telecom group Orange and Marcel won the Grand Prix in Entertainment for Sport for “Women’s Football” and we report on how the Olympic torch came to Cannes Lions on Tuesday.

We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.

Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.

More:

Cannes daily global podcast episode 2: Big wins in audio, health and outdoor

Cannes daily global podcast episode 1: Awards preview and new humour category

'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers?

Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'

Find all of Campaign's Cannes Lions coverage in one place here

Hosted on Acast. See acast.com/privacy for more information.

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Nicola Merrifield, premium content editor of Campaign in the UK, David Brown, joint editor of Campaign Canada, and Kate Magee, global intelligence editor of Campaign, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the first night of awards.

The Grand Prix Lions wins included Specsavers and Golin for Mishearing Test in radio and audio for the UK and Dramamine and FCB Chicago for The Last Barf Bag in Health & Wellness for the US.

There were two Grand Prix wins in outdoor for Pedigree and Colenso BBDO Auckland for Adoptable by Pedigree and for Unilever’s Magnum and Lola Mullen Lowe Madrid for Stairs.

We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.

Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.

More:

Cannes daily global podcast episode 1: Awards preview and new humour category

'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers?

Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'

Cannes Contenders: The V&A

Cannes Contenders: McDonald's

Cannes Contenders: Channel 4

Find all of Campaign's Cannes Lions coverage in one place here

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As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are again taking part in a daily podcast during the five-day festival.

In this first episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who come together to make their predictions for Cannes Lions 2024.

We discuss our Cannes Contenders — the creative work that we hope will do well in the Lions awards —and look forward to the new humour category, plus we offer practical tips for getting through the “marathon” week.

Campaign also speaks to festival CEO Simon Cook as award entries are “broadly flat” on a year earlier and the Olympic Torch comes to Cannes on the Tuesday of the festival.

Each of these shows will follow a similar format as we are going to record each episode at the end of the day. We will tell you about who’s won all of the top Lions awards – the Grands Prix – and we will report all the big news from the talks and sessions at the Palais and the evening parties.

Look out for a Campaign Cannes email bulletin at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.

You can watch the Cannes Contender ad from Sammakorn, which is mentioned in this episode, here.

More:

'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers?

Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'

Cannes Contenders: The V&A

Cannes Contenders: McDonald's

Cannes Contenders: Channel 4

Find all of Campaign's Cannes Lions coverage in one place here

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Campaign features editor Matt Barker is joined by UK editor Maisie McCabe and tech editor Lucy Shelley ahead of next week's Cannes Lions International Festival of Creativity.

The trio look forward to another busy week along la Croisette and discuss the various pieces of pre-Cannes content now up on the Campaign Live site.

Chat then turns to favourite memories and experiences of the festival.

Further reading:

https://www.campaignlive.co.uk/cannes

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Campaign features editor Matt Barker is joined in the studio by media editor Beau Jackson and reporter Shauna Lewis.

The trio discuss Campaign's recent news stories around artificial intelligence and Big Tech, notably Sir Martin Sorrell of S4 Capital and MediaMonks co-founder Wesley ter Haar's comments about how AI will affect advertising agencies and Group M's Next Year This Year report.

Talk then quickly turns to the Euros, kicking off this week. Is sport the last great watercooler moment for terrestial telly?

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Campaign's premium content editor Nicola Merrifield is joined by the four companies that won in their category for company size in the annual Best Places to Work scheme.

On this episode of the podcast we hear from Bath-based digital agency Bind Media, which ranked first among boutique workplaces, plus adtech companies Mobsta and Blis – which came top in the small and large categories – and ad agency RPM, winning in the medium group.

The guests cover everything from staff feedback to moving office, plus their approach to managing employees' workload.

Further reading:

Meet the winners of Campaign's Best Places to Work 2024

Top five boutique companies

Top five small companies

Top five medium companies

Top five large companies

Best Places to Work: how mentally healthy workforces win

Best Places to Work: Employees pinpoint where their bosses succeed

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Campaign's editorial team takes you behind the week's biggest headlines, with the views from our news desks. Hosted by tech editor Lucy Shelley, media editor Beau Jackson and reporter Charlotte Rawlings discuss all things media and creativity.

We delve into the breaking news of Natalie Cummins leaving Zenith UK and the speculation surrounding the rival agency she'll go to next. Plus, Jackson explains the leadership shuffle that Cummins has left in her wake as Sannah Rogers and Jon Stevens, managing directors of Zenith UK, have stepped up to lead the agency following her departure.

In other breaking news, a very popular story closed the month with L'Oréal UK and Ireland switching its £220m media account to a new agency.

Covering creativity, Rawlings talks through Leo Burnett's first work for Vodafone UK after the hotly contested pitch last year.

Plus, we talk through the beginning of Pride Month with a black and white campaign from Pride in London and Jackson goes head-to-head with AI in light of adland's response to Mark Read's deepfake debacle.

Further reading:

Total Media acquired by Serviceplan Group’s Mediaplus

MediaSense to acquire PwC UK team

Ad industry bodies criticise Edinburgh OOH ban

BBH opens applications for next Barn cohort

Supercell signs up Chris Hemsworth and Christina Ricci for star-studded ads

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Ahead of this year’s Cannes Lions festival of creativity, media editor Beau Jackson and senior media reporter Shauna Lewis are joined by Michelle Sarpong of the7stars and Charlene Williams from Pearl & Dean.

Speaking of attending the festival in 2022 and 2023, Sarpong and Williams discuss personal experiences of prejudice, exploring the challenge of inclusivity at the festival and in advertising as a whole.

Themes of tokenism, siloing and the importance of growing diverse spaces and allyship are covered with their hopes for how the festival continues to evolve, improving its access and opportunity.

Further reading:

Did Cannes live up to your hope of a more inclusive festival?

CannesForAll returns to take two cohorts of diverse talent to Cannes Lions

Let's design Cannes for inclusion

Cannes is upping its accessibility accommodations — but there’s more to be done

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For Campaigns 21st Media 360 event, adland descended on Brighton's waterfront at The Grand Hotel for two days to learn how to take risks and reap the rewards in media and advertising.

Fresh Air, the production partner on stage at Media 360, has asked speakers and members of the audience for their hot takes and top tips from event.

This episode is hosted by Michaela Hallam and produced by Clara Kavanagh and Neil Cowling of Fresh Air.

Guests featured include:

Maisie McCabe and Gideon Spanier from Campaign UK

Jeremy Kanter from Fever Tree,

Zoe Harris from On the Beach,

Samuel Hunt from Lloyds,

Clare Chapman from EssenceMediacom,

Dan Daly from Halfords,

Gabriella Neudecker from Easyjet,

Neil Harrison from VirginMediaO2,

Arjoon Bose of General Mills,

Dan Geneen from The British Heart Foundation,

Alice Tendler from OVO,

Elliott Millard from Wavemaker,

Helen Saul from Shelter,

Susanne Nowak from Mondelez and

Sam McAllister, one of our key-note speakers.

We also catch up with our two hosts of the conference, Natalie Bell from MG OMD and Enyi Nwosu from UM London.

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In this special episode, recorded live at Campaign’s Media360 event in Brighton, the Media Week gang discuss all the highlights from this year’s show, as well as Netflix’s adtech play, Samsung’s creativity clap-back, devious deepfake scams, ROI research and social addiction.

Hosted by Bukky from Wavemaker, Charlie from ShowHeroes and Jack from Craft Media.

Figures quoted in the MediaWeek podcast were accurate at the time of recording.

Rather than submitting a regular Media Anon (although you can still do that if you want to), we'd like to hear some of your Media Lunch stories. Submit them anonymously here: https://forms.gle/vdne4whY4zeUz1rM9

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Yesterday (22 May), Rishi Sunak announced that the UK general election will take place in six weeks, on 4 July.

Marking the upcoming elections on both sides of the Atlantic, Campaign's annual Media 360 event hosted a political debate on 21 May featuring Allison Phillips, former editor-in-chief of The Mirror, who moderated Camilla Tominey, associate editor, politics and royals at The Daily Telegraph, and Pippa Crerar, political editor at The Guardian.

The theme of this year's event was risk, and in this session the trio discussed the issues they believe will define the General Election, and consider what our political landscape is likely to look like in its aftermath. They questioned whether Trump really can win in the US again and debate the mounting threats to global security.

Gideon Spanier, Campaign's UK editor-in-chief, introduced the panel with some poignant words on advertisers' dual responsibility: journalism is a great place to advertise because its trusted, but advertisers should also support journalism because it is a civic good.

Thank you to Newsworks for helping make this session happen.

Campaign's tech editor Lucy Shelley and senior media reporter Shauna Lewis begin the episode with the top takeaway from the event.

Further reading:

UK is trailing behind US in podcast advertising, says Goalhanger founder

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Campaign's editorial team take you through some of the biggest stories of the week with the views from their news desks.

The team discusses Asda's brand refresh and the use of humour in the supermarket category, how Shell and Havas were targeted by Brandalism in an out-of-home protest and adland's answers to Campaign's question of the week where we asked how big of a problem is brands pitching for free ideas.

Taking you through the headlines and top stories, this episode is hosted by tech editor Lucy Shelley, joined by reporter Charlotte Rawlings and deputy news editor Marianne Calnan.

Further reading:

Halfords appoints media planning and buying agency to £20m account

Assembly poaches managing partner from Group M

Group M broadens remit of Wavemaker global chief Toby Jenner

Craig Inglis re-emerges as Merlin Entertainment’s first CMO

Mother hires creative directors from Adam & Eve/DDB and Droga5

Monzo unveils debut work by Uncommon Creative Studio

East midlands appoints five agencies to roster

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Presented by Campaign UK’s editor-in-chief, Gideon Spanier, this sponsored podcast episode, produced in partnership with Pinterest, delves into:

• How to avoid appearing tokenistic

• How brands can get more involved in inclusivity

• How AI can be leveraged for good

• Examples of inclusivity in action

• Actionable strategies for brands and agencies

Featuring: Andréa Mallard, global chief marketing & communications officer, Pinterest; Michael Brown, head of insight & research, UM; Chloë Davies, founder, It Takes a Village Collective

Hosted on Acast. See acast.com/privacy for more information.

E45 and T&Pm have today (17 May) released their winning campaign for Channel 4's Diversity in Advertising Award. “This is me, this is my space” is a playful but meaningful film created by T&Pm that depicts the intimate and private story of trans women and the struggles with skin from transitioning.

The team won the award last year and as a prize, have been awarded £1m advertising airtime across Channel 4's network.

To delve deeper and talk through the making and inspiration behind this bold campaign, Sally Perry, global skin health category director on E45 at Karo Healthcare, and Mika Alcock associate creative director at T&Pm, are welcomed into the podcast studio.

Hosted by Campaign's tech editor, Lucy Shelley, Perry and Alcock discuss how they collaborated with the trans community, how E45 will protect its talent from potential backlash and what the brand and T&Pm hope this will achieve for the trans community.

The ad will go live tonight at 9pm tonight (17 May) on Channel 4, during Gogglebox.

Content warning: this episode contains the use of hate speech.

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It's been all about creativity the last week, with some ads that crushed it and some ads that got crashed...

In this news episode, Campaign's tech editor Lucy Shelley and reporter Charlotte Rawlings talk through some of the top stories of the last week with the view from our news desks. We discussed Apple's "Crush" ad and the controversy that surrounded it and PG Tips brand refresh with its first new work in eight years from new agency Calling. Plus, Rawlings takes us through what makes a Campaign Pick of the Week with Tui's first-class safety film by Leo Burnett UK.

Further reading:

The creative backlash against Apple 'Crush' missed the point

OMD UK head of strategy departs for sustainability startup

Havas Media Network sets up digital centre of excellence and appoints Paul Bland as leader

WPP chief exec Mark Read targeted by deepfake scammers

Peroni Nastro Azzurro launches global creative review

William Hill to place bets on T&Pm as creative agency

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In this special Campaign and Media Week podcast, sponsored by Pinterest, we talk about:

• How shopping behaviour changes at Christmas

• Why brands can avoid falling for fads

• What tools are available to predict the coming crazes

Featuring: Matt Whitehead, global media partnerships, Pinterest; Jazz Mondae, head of demand generation, Performics at Starcom; Deolu King, social practice partner, Kinesso

This is podcast episode is sponsored by Pinterest.

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Campaign UK editor Maisie McCabe is joined by Franki Goodwin, chief creative officer at Saatchi & Saatchi London, Ant Nelson, executive creative director at Adam & Eve/DDB, and Jem Lloyd-Williams, chief executive of Mindshare UK, to talk all things Cannes Lions.

Topics include what to expect from the judging process, the perennial 'role of purpose' discussion point, campaigns to watch and how UK work might stack up against global competition.

Plus, the good and the bad of the festival itself and tips for first-time attendees.

Further reading:

Seven UK adland figures on Cannes Lions Shortlisting Jury

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There’s no new episode this week, as the Media Week Podcast gang are hard at work preparing for Campaign’s Media360 conference later this month - but don’t despair, as we’ve picked a few of our favourite discussions from previous episodes all around the theme of creativity in media and advertising. You can hear even more about these topics at Media360, from 21-22 May.

Tickets on sale here: https://media360.campaignlive.co.uk/booking

Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.

Figures quoted in the MediaWeek podcast were accurate at the time of recording.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions for Media Anon here: https://forms.gle/HiBoYKYb7BaykuPG6

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In this news episode, the Campaign editorial team take you through some of the biggest stories making headlines in the last week.

Tech editor Lucy Shelley and media editor Beau Jackson discuss Levi’s picking UM for their global media account, research revealing adland's hybrid working disconnect and the release of Campaign's market report, The Big Divide, which delves deeper into the "big six" holding companies.

Also in this episode, hear about the ads that have caught their eye this week. They discuss Santander's "Bank of Antandec" ad by House 337 and Mitre Studios, promoting the Edge current account and the use of celebrity. Plus, they reveal their thoughts on Moneysupermarket's next ad starring Dame Judi Dench in command as the "MoneySuperSeven" go undercover at the opera.

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Media Week and Campaign have partnered with Pinterest to glean expert insights from industry leaders, as we explore how brands and media buyers can find shoppers where they want to be found. In this special podcast, we chat about:

How shopping behaviour has changed since the pandemic
Where and when consumers are in a shopping mindset
Purchasing behaviours among different demographics
The importance of every touchpoint
The future of shopping

Featuring: Matt Siberry, head of home, Pinterest; Rachel Morman, head of social, PHD Global; Eb Adeyeri, VP of paid social, Jellyfish

This is podcast episode is sponsored by Pinterest.

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Campaign and Media Week have partnered with Pinterest to glean expert insights from industry leaders, as we explore how brands and media buyers can find shoppers where they want to be found. In this special podcast, we chat about:

How shopping behaviour has changed since the pandemic
Where and when consumers are in a shopping mindset
Purchasing behaviours among different demographics
The importance of every touchpoint
The future of shopping

Featuring: Matt Siberry, head of home, Pinterest; Rachel Morman, head of social, PHD Global; Eb Adeyeri, VP of paid social, Jellyfish

This is podcast episode is sponsored by Pinterest.

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Campaign's deputy editor Gemma Charles chats to editor Maisie McCabe and premium content editor Nicola Merrifield to find out what's new in this year's School Reports.

They discuss the agencies that received the highest scores, why Campaign is highlighting the shops that are Living Wage Foundation accredited and those that are All In Champions, plus why some agencies only received a provisional mark.

We also hear from agency bosses at Spark Foundry, Mother, Wieden & Kennedy, Goodstuff Communications and Dentsu Creative on two issues explored in new Campaign features: how to deal with the loss of a major client, and the ways agencies can grow their workforce sustainably.

Further reading:

School Reports 2024: A-Z

School Reports 2024: Economic headwinds slow agency billings growth

School Reports 2024: One step forward, two steps back for diversity

Now takes ‘heart-breaking’ decision to close after 13 years

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Covering the news this week, the Campaign editorial team discusses adland's biggest issues across media, creativity and tech.

The team, hosted by media editor Beau Jackson, discusses the Sky media shortlist and why agency pitches are moving to a holding group solution their biggest clients. Tech editor Lucy Shelley delves deeper into Brave Bison's full-year results and how the agency made the Social Chain acquisition pay off. Deputy news editor Marianne Calnan gives her verdict from being on the ground at the Rise conference last week.

Plus, the team reveal the campaigns that have caught their eye in the last week, including Waitrose's fallen billboard by Saatchi & Saatchi London, Ovo Energy's "Power nap" Alexa campaign by Goodstuff and Saatchis, and Tails.com's abundance (or not?) of labradors by TheOr.

Further reading:

Now takes ‘heart-breaking’ decision to close after 13 years

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Mail Metro Media, PHD and Zenith were among the big winners at this year’s sellout Campaign Media Awards.

Joining Campaign media editor Beau Jackson, they each discuss their competition; give behind-the-scenes insight into their award winning work; talk about where media makes a difference to a strong creative campaign and give a sneak-peak of what’s coming up this year.

She is joined by:

• Lauren Dick, executive director of media and data at Mail Metro Media, winner of Commercial Team of the Year

• Richard Clay, chief strategy officer at Zenith, whose seven wins included Banks & Financial Services, Best Use of Insight and Creative Idea - budget over £250K

• Tilly Macpherson-Bruty, associate planning director at PHD UK who worked on the Grand Prix winning "Pink sky thinking" campaign for Warner Bros' Barbie movie

Further reading:

Campaign Media Awards 2024: winners revealed

In Pictures: Campaign Media Awards 2024

Campaign Media Awards 2024: shortlist revealed

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‘Lunch and learn’ sessions are a historic part of the relationship between agencies and media owners - but how should they work, and are they still necessary? In this week’s episode, the Media Week Podcast team cook up their recipes for the ideal lunch and learn, as well as discussing the etiquette of CTV ads, AI news recommendations, and Disney’s efforts to lead the way in programmatic streaming ads.

Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.

Figures quoted in the MediaWeek podcast were accurate at the time of recording.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions for Media Anon here: https://forms.gle/CXPYw4SDRSqXzZTt8

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Campaign UK's editorial team discusses the news of the week, including WPP's rise internal in internal whistleblower reports and Publicis shaking up its board.

Creativity and media reporters, Charlotte Rawlings and Shauna Lewis, discuss some of the biggest news of the week with tech editor Lucy Shelley, from Campaign's research into agencies' gender pay gaps to the UK figures in the Cannes Lions Jury and we ask if agencies are losing their individuality as they increasingly move to a holding company solution for their biggest clients.

Also discussed in this episode:

Pablo hires creative directors from Adam & Eve/DDB and Special

Dan Cullen Shute exits Creature in agency restructure

Coming up this week: Campaign's School Reports 2024 and an interview episode with the winners of the Campaign Media Awards 2024.

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In a special episode about the forthcoming British Podcast Awards 2024, Gideon Spanier, the UK editor-in-chief of Campaign, looks at the latest trends in podcasting and advertising and discusses how to win at the most important awards in the UK podcast industry.

We speak to two BPA judges, Michaela Hallam, the director of content for Fresh Air, a podcast production company, and Chris Impey, co-editor of The Intelligence, The Economist’s daily news podcast, to get their expert views and awards tips.

Plus Adam Shepherd, the editor of the British Podcast Awards and head of podcasts for Haymarket Business Media’s marcoms portfolio, has details about the entry process for the BPAs — ahead of the early-bird deadline on 23 April and standard deadline on 9 May. More information is at britishpodcastawards.com

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Content creator and Gen Z marketing specialist Shola West spoke to Campaign work and inspiration editor Imogen Watson about the unspoken realities of influencer marketing at Campaign and PR Week's Influencer 360 on Wednesday (10 April).

Listen to audio from the session as West details how discrimination, pay disparities, and the marginalisation of certain voices run rife within the influencer industry.

West also discussed the difference between being an 'influencer' and a content creator and why she prefers the latter term, and shared her personal journey working in influencer marketing and as a content creator.

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On this week’s Campaign news podcast, tech editor Lucy Shelley and media editor Beau Jackson discuss the top stories of the past week including:

Accenture Song’s Unlimited acquisition
M&C Saatchi’s new strategy
Monzo signing AnalogFolk
Havas Media Network's new centralised planning team
Interview with EssenceMediacom’s Kate Rowlinson

Also coming up for the week ahead: the Mail Metro Media football tournament, Campaign Experience Awards (17 April) and Campaign Media Awards (18 April)

Note: When discussing Havas Media Network’s Connected Planning Hub it is stated that the team will run across “All the different Havas businesses.” To clarify, this refers to all businesses which fall under Havas Media Network in the UK which is Havas Media, Havas Entertainment, Havas Market and Havas Play.

Further reading:

M&C Saatchi nabs McCann’s Rob Doubal and Laurence Thomson

M&C Saatchi to consider US acquisitions to bulk up creative network

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Creative and social impact strategist Chloë Davies joins Imogen Watson, Campaign's work and inspiration editor, to give the backstory behind It Takes A Village, a global hub with a mission to celebrate and champion black women in advertising, media, marketing and communications.

Described as the culmination of her life's work, Davies officially launched the collective at the end of March, announcing plans to spotlight black women’s underused and unrecognised power.

In this episode, she explains how it will collect data to produce detailed insight and global reports over the next three years.

Davies has worked with the Diversity Standards Collective on We Can't All Be Lying, a survey which will delve into the experiences of black women across the industry through the intersectional lens of the gender and ethnicity pay gaps. The survey is due to go live next week.

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This week, the gang dissect whether April Fools is still a relevant cultural moment for brands to tap into (and pick out their favourite fake ads from this year’s crop) as well as looking at banned ads, Meta and Netflix’s data-sharing deal, and the idea of an ad-funded BBC. Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.

Figures quoted in the MediaWeek podcast were accurate at the time of recording.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

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The Advertising Standards Authority has had a busy week of complaints, including bans for Nationwide and JML, its second in seven days.

Campaign's editorial team discusses the banned ads alongside others that have garnered ASA complaints and extreme responses, including ads from the Alzheimer's Society and Andrex, which was Campaign's Pick of the Week.

We also give you the headlines from media and creativity, including Amazon's media pitch shortlist and the Asos creative review.

This episode was hosted by tech editor Lucy Shelley and featured media editor Beau Jackson and reporter Charlotte Rawlings.

Further reading:

Nationwide campaign banned over ‘misleading’ branch closure claims

Alzheimer’s Society TV ad prompts 128 complaints to the ASA

ASA bans second JML ad within a week

Pick of the Week: Andrex breaks the toilet ta-poo with style

CALM educating the nation on suicide shows strength of strategy and creative

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The past few weeks in adland have been a busy period for mergers, but luckily in this episode of the Campaign podcast the editorial team has the lowdown to keep you up to speed.

Media editor Beau Jackson, tech editor Lucy Shelley and reporter Charlotte Rawlings cover the latest goings-on at The & Partnership and MSix & Partners; AKQA and Grey and Forsman & Bodenfors London and CPB London.

The team also dig into Campaign’s deep-dive on the state of parental leave in adland, and take a look at what the industry thought of the UK slipping down the ranks in the Warc Creative 100.

Further reading:

Will AI power a reboot of full-service agencies?

Brandtech Group raises $115m in AI funding

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Caroline Pay, chief creative officer at Dentsu Creative, and Trevor Robinson, founder and executive creative director at Quiet Storm, join Campaign's reporter, Charlotte Rawlings, and work and inspiration editor, Imogen Watson, to review some of the latest ads.

Pay and Robinson dive into the V&A “If you’re into it, it’s in the V&A” by Adam & Eve/DDB, BBC “Things we love” by BBC Creative, British Airways "Everywhere we go" by Uncommon Creative Studio, Amazon “The grit” by Adam & Eve/DDB, Peta “This cartoon will change how you see bacon forever" by Grey London, and Just Eat “The joy of everyday” by McCann London.

Further reading:

Golf, knitting and Taylor Swift: the V&A taps into unique passions in targeted campaign

BBC and Aardman release stop-motion ads with real family voiceovers

British Airways launches ad campaign by Uncommon Creative Studio

Amazon products assist players in Uefa Women’s Football film

Peta takes inspiration from Ren & Stimpy to discourage pork consumption

Just Eat ads introduce Wes Anderson-inspired furry creatures

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The pitching arena has gone wild in the last seven days, with multiple big advertising accounts going up for review, putting pressure on incumbents and hopefuls alike.

In this episode, the Campaign editorial team go behind the headlines and discuss Molson Coors and Co-op appointing new creative agencies, Sainsbury's reviewing its media account and Pringles reviewing its global creative account.

WPP's Mark Read announced in the company's 2023 full year results that the new business pipeline is "significantly higher" than last year. This prompted Beau Jackson, Campaign's media editor, to ask adland if 2024 was experiencing a "pitch palooza" as seen after the pandemic. The team discuss the responses seen in the article from both media and creative agencies in advertising.

In non-pitch related news, Imogen Watson, Campaign's work and inspiration editor, discusses Sheffield City Council's decision to ban fossil fuel ads on its billboards as well as advertising for unhealthy foods, gambling and alcoholic drinks.

This episode was hosted by Campaign's tech editor, Lucy Shelley.

Further reading:

Molson Coors picks creative agency

Sainsbury’s reviews media account

Co-op appoints creative agency for 2024 project

Pringles reviews global creative account

Is the amount of new business in the pipeline ‘significantly higher than 2023’?

Sheffield City Council bans fossil fuel ads

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Campaign's Agency of the Year Awards took place last week in Royal Lancaster London hotel.

Leo Burnett, MG OMD and Rapp were among the top winners with eight trophies among them this year, including repeat wins for Leo Burnett and Rapp.

In this episode, Maisie McCabe, Campaign's UK editor, speaks to the award-winning chief executives at the agencies to discuss if H1's optimism will carry on for the year ahead, what place creative awards have in the media industry and why agencies must transform internally in order to transform their clients.

She is joined by:

Natalie Bell, CEO of MG OMD and winner of Head of Agency for Media,

Gabrielle Ludzker, CEO of Rapp and winner of Head of Agency for Customer Engagement,

and Carly Avener, CEO of Leo Burnett, who led the agency to bring home three awards.

Further reading:

Leo Burnett and Rapp’s double-AOY wins should inspire, not frustrate

Campaign UK Agency of the Year Awards 2023: winners revealed

Vodafone calls on Leo Burnett for creative duties

What to make of the Vodafone UK ad pitch?

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The quizzing quartet put their gaming (and dating) knowledge to the test, discussing how to plan effectively in the space and what to do when you swipe left! Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.

A Map of the Disney Entertainment Empire: https://www.openculture.com/2020/01/a-map-of-the-disney-entertainment-empire.html

Supplier of the Quiz: https://www.anzu.io/blog/gaming-marketing-mix

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Campaign's work and inspiration editor Imogen Watson is joined by features editor Matt Barker and reporter Charlotte Rawlings to discuss a trio of features delving into creative partnerships.

The first of the three features examined issues surrounding creative partnerships, the second focused on the relationships between creative and strategy departments, and the third focused on lone creatives.

Further reading:

'A lot of love and heartache': why a creative partnership can sometimes feel more intense than a marriage

Hearts and minds: how creativity and strategy became the perfect couple

Collective creative thinking and the death of Don Draper

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More people play video games today than the entire global population when the first video game was released. This just shows the impact and advertising potential this colossal industry has.

The Campaign Gaming Summit 2024 took place yesterday (13 March) and in this episode Lucy Shelley, Campaign's new tech editor, brings you a recap of the most unmissable moments from the day.

Plus, you can hear the full panel debate from Sam Wahab, global head of gaming and XR at Charlotte Tilbury; Kieran Holmes-Darby, ex-gaming director at Formula E and Leah Mates, director of marketing, fundraising and engagement at the British Heart Foundation. They discuss how brands can build communities within gaming via co-creation and how important being a gamer is to understanding the gaming audience.

Further reading:

Knorr super-charges digital vegetables with video game mods

British Heart Foundation and PHD to flatline live Twitch streams in CPR campaign

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Campaign's creativity and culture editor Gurjit Degun is joined by premium content editor Nicola Merrifield and feature's editor Matt Barker to talk about some recent articles.

They cover: the Advertising Standards Authority's decision to overturn part of its ruling on the Calvin Klein FKA twigs ad; Campaign's interview with McCann London's Polly McMorrow; and Uncommon Creative Studio's start-up accelerator programme, Unrest.

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Features editor Matt Barker is joined by UK editor Maisie McCabe and premium content editor Nicola Merrifield to talk about the return of the A List, back after a four-year absence.

After touching on the selection process and logistical challenges of getting all the content together, talk quickly turns to some of the best responses from the A List questionnaire, not least the eternal debate around "cats or dogs?"

The trio then hand over to UK editor in chief Gideon Spanier, who interviewed Paramount’s chief content officer UK Ben Frow at last week's Campaign TV Advertising Summit.

https://www.campaignlive.co.uk/alist/2024

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The fabulous four are back, this week discussing Instagram's stalkery partner vibes, fake news on X, and how to spell banker. Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.

Figures quoted in the MediaWeek podcast were accurate at the time of recording.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

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Campaign's creativity and culture editor Gurjit Degun is joined by editor-in-chief Gideon Spanier and roving reporter Charlotte Rawlings to discuss some of the latest news.

They cover: Karen Blackett, WPP UK president, departing the business; Sky's media planning and buying review; the Campaign Media Awards shortlist and Rawlings' interview with Cannes Lions' global director of awards Marian Brannelly.

Further reading:

Adam & Eve/DDB: secret to Cannes success, comedy's return and consoling creatives

Cannes Lions 2023: see all the Grand Prix winners

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The Emmy and Bafta award-winning director and producer James Strong spoke to Campaign UK editor Maisie McCabe about directing ITV’s hit drama Mr Bates vs The Post Office in a session at Campaign’s TV Advertising Summit on Tuesday (27 February).

Listen to audio from the session as Strong and McCabe discuss how the television drama about the British Post Office scandal transcended entertainment and became a catalyst for social change.

They also discuss the implications for the future of TV drama, the portrayal of real-life issues, and how this will influence the strategies of broadcasters seeking to attract advertisers.

More:

ITV’s Mr Bates vs The Post Office debut watched by record 9.2 million viewers

Mr Bates vs The Post Office is a powerful reminder that TV can deliver cultural change

Could Mr Bates vs the Post Office have been such a hit without linear TV?

RSA signs Mr Bates vs The Post Office director

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Campaign media editor Beau Jackson is joined by senior media reporter Shauna Lewis to discuss some of the latest news.

Items on the agenda include former Publicis Media UK chief executive Sue Frogley's new job, M&C Saatchi's appointment of Zaid Al-Qassab as group chief executive, and the latest departures at Channel 4.

The discussion also turns to commercial broadcasters' reaction to BBC Radio launching four new stations.

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Campaign features editor Matt Barker is joined by Jenny Mitton, managing partner and women's sports lead at M&C Saatchi, Melissa Robertson, chief executive officer at Dark Horses and Will Mould, senior vice-president of experiential in Europe at 160over90, to discuss 2024's big sporting events, focusing on the Olympics and European Football Championships.

Chat centres around the idea that sports fans are becoming more niche and how brands can look to engage with this more fractured market, before turning to sponsorship and messaging.

Finally, everyone looks forward to some intriguging sporting action throughout the remainder of the year, both in and out of the stadium.

Further reading:

https://www.campaignlive.co.uk/article/why-londons-olympic-branding-changed-game/1796670

https://www.campaignlive.co.uk/article/olympics-golden-opportunity-brands-despite-reputation-risks/1856863

https://www.campaignlive.co.uk/article/natwest-tv-spot-team-gb-encourages-people-reach-goals/1862015

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Our intrepid media explorers investigate wrestling, goggles and stainless steel thermoses. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

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Campaign media editor Beau Jackson, premium content editor Nicola Merrifield and UK editor Maisie McCabe delve into some of the latest news and features.

They discuss M&C Saatchi's hiring of Jo Bacon – global client lead for Ogilvy and WPP across Unilever – as its chief executive, the departure of R/GA London's executive strategy director Fern Miller, and how far digital advertising can save the linear TV downturn.

There is also the launch of Campaign Canada and the upcoming Campaign TV Advertising Summit.

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Campaign's journalists Gurjit Degun, Imogen Watson and Charlotte Rawlings discuss some of the latest news.

They cover the Advertising Standards Authority investigating Nationwide's ads; the latest pitching activity from brands including National Express, Molson Coors and USwitch; and the shops shortlisted for the Agency of the Year Awards.

The trio also talk about brands' activity around Valentine's Day.

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The 58th Super Bowl took place on Sunday 11 February, with the Kansas City Chiefs beating the San Francisco 49ers to become NFL champions.

Campaign's creativity and culture editor Gurjit Degun asked Helen Rhodes, executive creative director at Bartle Bogle Hegarty, Regan Warner, executive creative director at McCann London, and Noel Bunting, chief creative officer at Publicis.Poke, to review a selection of the ads that ran around the game.

They critiqued: Uber Eats “Don’t forget” by Special Group; Paramount+ “Knuckles” by Droga5 New York; CeraVe with “Michael CeraVe” by Ogilvy; Apple Music with “Where’s Usher”; Reese’s "Yes!" by Erich & Kallman; Squarespace “Hello down there”; and Etsy “Gift mode” by Orchard.

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Campaign and sister brand, C&IT, join forces to talk all things event marketing with Yorkshire Tea and First Event in this sponsored episode of the Campaign podcast.

In this podcast episode, we chat about:

The role of event marketing: present, past and future
Why the relationship between brand and event agency breaks down
Events in Yorkshire Tea’s media mix: to what extent has events contributed to the brand’s success?

Featuring: Marc Allott, creative director, First Event; Ben Newbury, head of brand marketing, Yorkshire Tea

This podcast episode is sponsored by First Event.

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The Campaign podcast’s new format, now featuring twice a week, returns today with a deep dive on mental health in adland.

Campaign's media editor Beau Jackson speaks to Josh Krichefski, IPA president and Group M chief executive for EMEA and UK, and Sue Todd, chief executive of NABS.

Following Krichefski’s People First Promise launched in January the pair discuss the state of mental wellbeing in adland and share best practice examples, including the temptation for agencies to apply initiatives rather than effect change.

Todd said: “We've got to be accountable for things that get results which all the People First agenda will help us do but we've also got to move from initiatives and policy to embedding good practice and, for me, that comes down to attention on people managers and making sure they are absolutely taken care of in the sense of being capable and able to create environments where people are struggling can speak up.”

Coming up later this month is the TV Advertising Summit – if you haven’t already, book your spot here.

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Live radio, watercooler TV moments, stunning out of home billboards - ignore or underestimate them at your peril. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

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In the first of a new second weekly Campaign podcast, features editor Matt Barker is joined in the studio by media editor Beau Jackson and reporter Shauna Lewis to discuss some of the big stories that have appeared on the Campaign Live site over the past week and look forward to what's happening over the coming few days.

The trio chat about Coffee & TV selling a majority stake to Omnicom as it eyes expansion in the US, before chewing over the latest on cookies and Google and the introduction of Amazon's Prime Video ads and the news of Mother investing in sports and entertainment agency Run Deep.

That then leads to a quick preview of this weekend's Super Bowl and expected return to humour in ads. Big question is, will any of them actually be funny?

These new Tuesday morning podcasts will be news-round up chats, generally shorter than the usual Thursday editions, which will continue to be deeper dives into various issues surrounding the industry.

However, just to confuse you all, next week will see a Super Bowl special, reviewing the ads shown before, during and after the big game. And then on Thursday we'll have the news round-up.

Further reading:

https://www.campaignlive.co.uk/article/omnicom-buys-uk-post-production-studio-coffee-tv/1859492

https://www.campaignlive.co.uk/article/cma-google-cannot-proceed-cookie-deprecation-until-concerns-resolved/1860223

https://www.campaignlive.co.uk/article/mother-invests-sports-entertainment-agency/1859321

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Campaign work and inspiration editor Imogen Watson is joined by Franki Goodwin, chief creative officer at Saatchi & Saatchi London, Jo McClintock, vice-president brand and marketing at Trainline and Tom Sussman, deputy chief strategy officer at Leo Burnett, to discuss the role that advertising can play amid the UK’s ongoing cost-of-living crisis.

They discuss the moral dilemma brands face around encouraging financially unstable people to spend, restrictions to creativity, and whether consumer confidence is building now, the country has hit peak inflation, and interest rates are coming down.

Elsewhere, Campaign reporter Shauna Lewis joins Watson in the studio to discuss recent redundancy news and the shock departure of Channel 4 chief marketing officer, Zaid Al-Qassab.

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Goalhanger’s top podcast talent unites for the first time ever at Campaign & PodPod's Podcast Advertising Summit.

Co-founded by Gary Lineker, Jack Davenport and Tony Pastor, Goalhanger has taken the world of podcasting by storm over the past few years. After the popularity of The Rest Is History, the company moved into politics, followed by money, football and entertainment, and shows no signs of slowing down. Now, for the first time ever, four of the hosts from Goalhanger’s top podcasts in its The Rest Is franchise have come together for an exclusive crossover podcast.

Recorded at PodPod and Campaign’s Podcast Advertising Summit last week, this exclusive live recording - presented by headline partners Spotify Advertising - features Gary Lineker, Marina Hyde, Steph McGovern and Alastair Campbell giving their insights into what 2024 hosts for the world of podcasting and their respective areas of expertise, as well as how advertisers can best take advantage of key calendar events to share their messages.

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Campaign features editor Matt Barker is joined in the studio by media editor Beau Jackson to chat about some of the big news stories of the week, including a threat to Havas to have its B-corp status revoked after Havas Media won Shell's global planning and buying account.

They also discuss Campaign's most recent Question of the Week, asking whether the industry takes staff departures too seriously.

Matt then hands over to creativity and culture editor Gurjit Degun, who chairs an all-star creative panel featuring Lynsey Atkin of 4Creative, Chaka Sobhani, outgoing CCO at Leo Burnett Worldwide and CCO of Leo Burnett UK and Fallon UK, Dan Dawson of Grand Visual and Charlene Chandaresekaran and Dan Morris of TheOr, recorded earlier this month at the Campaign Year Ahead Breakfast Briefing event.

Further reading

https://www.campaignlive.co.uk/article/b-lab-probe-strip-havas-agencies-b-corp-status-shell-win/1858504

https://www.campaignlive.co.uk/article/does-adland-staff-departures-personally/1857456

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Crypto, Metaverse, Futureverse, Readyverse...the AI revolution discussed in verse. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

The Reading List:

"Media and Society: Critical Perspectives" edited by Graeme Burton

"The Long Tail: Why the Future of Business is Selling Less of More" by Chris Anderson

Convergence Culture: Where Old and New Media Collide" by Henry Jenkins

The Shallows: What the Internet Is Doing to Our Brains" by Nicholas Carr

What Marketers Don't Know, Byron Sharp

Buyology: Truth and Lies About Why We Buy" by Martin Lindstrom

Stephen King's Planning Guide: https://www.slideshare.net/luciodiasribeiro/stephen-king-jwt-planning-guide-march-1974

How not to plan: https://www.apg.org.uk/publications-hownottoplan

Practitioners worth a LinkedIn follow:

Les Binet

Byron Sharp

Rory Sutherland

Sarah Carter

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Features editor Matt Barker is joined in the studio by Leo Burnett's chief strategy officer Josh Bullmore and deputy CSO Tom Sussman to discuss the agency's PopPulse research platform and recent event, From Coping to Hoping, providing a snapshot of the mood of modern Britain.

Before then, Matt is joined by ace reporter Charlotte Rawlings to discuss the ongoing fallout over the ASA's decision to ban a Calvin Klein ad for presenting singer-songwriter FKA twigs "as a stereotypical sexual object", before chatting about a tribute to former Radio One DJ Annie Nightingale, written by Vicki Maguire, chief creative officer at Havas London.

Further reading:

https://www.campaignlive.co.uk/article/does-asa-need-revisit-its-gender-stereotyping-rules/1857847

https://www.campaignlive.co.uk/article/annie-nightingale-shaped-creative-career-heres/1857667

https://www.campaignlive.co.uk/article/brits-optimistic-year-new-reality-leo-burnett-client-report/1857762

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Features editor Matt Barker is joined in the studio by UK editor Maisie McCabe and media editor Beau Jackson, as they look back at this week's Campaign Year Ahead Breakfast Briefing.

The event featured a series of panel talks and presentations, including discussions around what we can expect for brands, agencies, creativity and media owners as 2024 begins to take shape.

And, as well as clips from the various discussions at the Briefing, there's also a full recording of a stirring speech from Saatchi & Saatchi's chief strategy officer Richard Huntington.

Further reading:

Agency leader expresses fear of 'risk taking' in media in 2024

The Year Ahead 2024: Creativity

The Year Ahead 2024: Media owners

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Our intrepid trio investigate cookies, wonks, SVOD, human insight and the return of funny ads. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

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Features editor Matt Barker is joined by creativity and culture editor Gurjit Degun and premium content editor Nicola Merrifield to discuss Campaign's series of Year Ahead roundtables and features and annual Breakfast Briefing Year Ahead live event.

The trio also chat about some of the big stories on the Campaign Live site, notably Xavier Rees leaving Havas to join AMV Group as chief executive and the latest indie agency rankings.

Further reading:

https://www.campaignlive.co.uk/article/year-ahead-2024-strategy/1856297

https://www.campaignlive.co.uk/article/xavier-rees-departs-havas-become-amv-group-chief-executive/1856383

https://www.campaignlive.co.uk/article/global-indie-agency-rankings-wonderhood-catapults-creative-league/1851595

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In the fifth and final of our look backs at the best of 2023 podcasts, a tribute to the late, great Tony Cullingham.

The untimely death of Tony Cullingham, head of Bartle Bogle Hegarty London’s incubator course the Barn and former leader of the Watford Advertising Course, elicited an outpouring of love across the ad industry, as creatives thanked the inspirational teacher for changing the course of their careers.

Helen Rhodes, executive creative director at BBH; Martin Reed, deputy head of creative at MHP Mischief; Tom Webber, creative director at Ogilvy; and Dan Scott, creative at Pablo, join Campaign's work and inspiration editor Imogen Watson, within the walls of the Barn, to discuss their experience of the Watford Ad Course and Cullingham’s lasting legacy.

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In the fourth of five special editions running daily this week, we look back at some of the best podcasts over the past 12 months.

Rani Patel, co-founder and managing director at Calling; Ete Davies, chief operating officer at Dentsu Creative EMEA; and Sharon Lloyd-Barnes, commercial director and inclusion lead at the Advertising Association, join creativity and culture editor Gurjit Degun to discuss Black History Month.

Patel highlights the need for agencies to bring in "new thinkers" among black women – a pool of talent that she believes is "untapped". Davies added that the industry needs "lateral thinking" now more than ever, particularly in the creative space because it's being challenged on it's value. Lloyd-Barnes talks about the Ad Association's All In Census findings.

Further reading:

https://www.campaignlive.co.uk/article/census-results-sexism-wanes-minority-representation-improves/1822343

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It’s that time of the year. Campaign’s feature editor Matt Barker joins UK editor Maisie McCabe, creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings to discuss the 2023 Campaign Lists.

The trio chat about the process involved in putting the highly-anticipated industry best-ofs together and how, despite the rather stressful nature of deciding on a final rundown, it can all be quite fun as well…

They then talk about the return of the Agencies list, which went up on the site earlier this week and start to think about what's to come in 2024.

Finally, chat turns to the Top of the Pops-themed treatment for the Lists homepage and how, perhaps for the best, plans for staff to dress up as 1980s DJs and read out the countdowns in festive videos sadly had to be shelved. Maybe next year.

Further reading:

The Lists 2023

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The media trio wrap up Q4 and discuss how brands have leveraged media differently this festive season. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

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In the third of five special editions running daily this week, we look back at some of the best podcasts over the past 12 months.

Today, we go back to October and the publication of the final quarterly print edition of Campaign, with UK editor Maisie McCabe, art director Chris Barker, creativity and culture editor Gurjit Degun and features editor Matt Barker.

The quartet discuss the magazine’s cover design (a throwback to the news-story-loaded front pages of yore), with Chris giving a little insight into his creative thinking, before introducing the manifesto questions concept that runs through the issue.

Gurjit chats about her “Will we win the war against the robots?” piece (spoiler alert: yes, quite possibly), while Matt explains the thinking behind his “Is this really entertainment?” feature.

Maisie then talks about her equally provocative-sounding piece, “Will advertising agencies survive?”, before Chris rounds everything up with a sneak preview of what’s to happen next, as Campaign begins a new chapter as a solely digital presence.

Further reading:

https://www.campaignlive.co.uk/article/autumn-issue-campaign/1839796

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In the second of five special editions running daily this week, we look back at some of the best podcasts over the past 12 months.

Today, we go back to July and the whole Barbenheimer phenomenon that sent everyone a bit doolally over the summer. Campaign’s feature editor Matt Barker is joined in the studio by guests Yewande Ogunkoya from Craft Media, Tom Linay from Digital Cinema Media and Tom Ghiden, managing director from Joan Creative to chat about how brands are behaving around the films’ release and ask whether the huge success of the first weekend could provide a new model for future big screen releases.

Further reading:

https://www.campaignlive.co.uk/article/barbenheimer-double-feature-everyone-talking/1830847

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Campaign's media editor Beau Jackson meets with Lydia Gough and Steve Harding-Hill from the Aardman animation studio, celebrating 40 years of making commercials.

Back in the studio, features editor Matt Barker and reporters Shauna Lewis and Charlotte Rawlings discuss various stories that have appeared on the Campaign site over the past week.

The trio chat about changes at EssenceMediacomX, before chewing over Ikea's invite for customers to have Christmas dinner in-store and a turkey-sized meatball, before taking a look at the Charlie's Bar Instagram ad that appeared on peak-time ITV.

Further reading:

EssenceMediacomX shakes up senior leadership team

Ikea roomsets become new Christmas dinner destination

ITV gives primetime media spot to viral Instagram Christmas ad

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Plus: Working like Mad Men, ByteDance's merry jig, BVOD myths and pass me the Dove soap box. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

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Campaign UK editor-in-chief Gideon Spanier covers some of the biggest global media trends and the changing fortunes of tech giants and agency groups in conversation with Joanna O'Connell from R3 Worldwide, and Ian Jacob, whose portfolio of directorships includes chairing the board at UKOM.

Introducing the episode, Spanier and media editor Beau Jackson talk about the biggest stories of the week including the shake-up at M&C Saatchi, and the flurry of people moves adland is making in the lead up to the end of the year, mentioning Chaka Sobhani’s move to DDB Worldwide, and Google adding Condé Nast’s Vanessa Kingori and Sophie Neary from Meta to its leadership team.

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The Campaign Big Awards took place at the Londoner Hotel in Leicester Square last week.

Lynsey Atkin, executive creative director at 4Creative; Zaid Al-Qassab, chief marketing officer at Channel 4; Miranda Hipwell, chief executive of Adam & Eve/DDB and Martin Beverley, chief strategy officer at Adam & Eve/DDB discuss the awards show and their success on the night.

They also comment on Cannes Lions' decision to introduce a humour category.

Earlier in the episode, Campaign's editor Maisie McCabe and features editor Matt Barker discuss some of the latest news, including changes at VML and Accenture Song. They also note Bartle Bogle Hegarty's chief creative officer Alex Grieve's tribute to Tony Cullingham, who passed away earlier this year.

Further reading:

Campaign Podcast: A tribute to Tony Cullingham

All the Campaign Big Awards winners

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Lynsey Atkin, executive creative director at 4Creative, and Richard Brin, global chief creative officer at Adam & Eve/DDB, review a selection of the latest Christmas ads.

They critique the following ads: John Lewis & Partners "Let your traditions grow" and Waitrose & Partners "It's time for the good stuff" by Saatchi & Saatchi London; Etsy "Your mission" by Orchard; Asda “Make this Christmas incrediBuble” by Havas London; Morrisons “More of the winning feeling” by Leo Burnett; Aldi “Kevin and the Christmas factory” by McCann UK; McDonald's “Fancy a McDonald’s this Christmas?” by Leo Burnett; Amazon “Joy ride” (in-house); and Lidl"A magical Christmas" by DDB Germany.

Watch all the Christmas ads released this year so far here.

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Campaign UK editor Maisie McCabe is joined by Orchard’s chief creative officer David Kolbusz and Leo Burnett’s global and UK chief creative officer, Chaka Sobhani to discuss the first batch of Christmas ads.

The trio starts off with a review of Etsy’s holiday ad campaign (courtesy of Kolbusz’s Orchard), before chatting about Morrisons (one of Sobhani’s), complete with big-haired 1980s-flashback Starship soundtrack.

Talk turns down various enjoyable side streets, from Mariah Carey gigs to Hannah Waddingham masks and The Golden Girls (while some of the language becomes a tad Get Gotti in places).

The ads reviewed include Marks & Spencer Clothing & Home, M&S Food, Coca-Cola, Sainsbury’s, Asda and Boots.

Look out for the second part of our Christmas ads podcast spectacular next week.

Further reading:

Christmas 2023 round-up: Watch all the festive ads

Pick of the Week: Orchard's Etsy campaign is the perfect present

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The untimely death of Tony Cullingham, head of Bartle Bogle Hegarty London’s incubator course the Barn and former leader of the Watford Advertising Course, elicited an outpouring of love across the ad industry, as creatives thanked the inspirational teacher for changing the course of their careers.

Helen Rhodes, executive creative director at BBH; Martin Reed, deputy head of creative at MHP Mischief; Tom Webber, creative director at Ogilvy; and Dan Scott, creative at Pablo, join Campaign's work and inspiration editor Imogen Watson, within the walls of the Barn, to discuss their experience of the Watford Ad Course and Cullingham’s lasting legacy.

Elsewhere, Campaign reporter Charlotte Rawlings joins Watson to discuss recent news stories, including Unilever’s decision to no longer “force-fit” purpose, and Kantar’s report on the return of humour in advertising.

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The media gang bid farewell to Charlie from MiQ, discuss the rise of virtual influencers and what not to do when taking selfies at work. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.

Check out some virtual influencers here:

Shudu – The virtual supermodel that partnered with Fenty
Tommy Hilfiger’s Virtual Amasador, Noah
Olaplex’s AI team member, Kai
Miquea – A 19-year-old ‘Robot’ with millions of IG followers

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

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Campaign features editor Matt Barker is joined by media editor Beau Jackson to discuss recent news stories, including Transport for London's £2.5bn review and Eurostar awarding its European media planning and buying business to Wavemaker.

They are then joined by guests David White, PHD Media strategy director, Richard Friar, Starcom managing director and Simon Daglish, group commercial director at ITV, to chat about the recent Media Week Awards.

The trio, all of whom enjoyed great success at the awards, talk about their various category wins, including PHD Media's Grand Prix for its work with The British Heart Foundation, Starcom's Media Agency of the Year and ITV's Media Brand of the Year and Sales Team of the Year.

Further reading:

Media Week Awards: winners revealed

TfL kicks off £2.5bn outdoor review as it pitches Tube and bus contracts together

Eurostar consolidates €30m media business with Wavemaker

In Pictures: Media Week Awards 2023

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Our suited, booted and begowned gang chat British Heart Foundation, eBay Love Island, Bauer on the beach, Subway make your own and go crazy for Mimi. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

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Rani Patel, co-founder and managing director at Calling; Ete Davies, chief operating officer at Dentsu Creative EMEA; and Sharon Lloyd-Barnes, commercial director and inclusion lead at the Advertising Association, discuss Black History Month.

Patel highlights the need for agencies to bring in "new thinkers" among black women – a pool of talent that she believes is "untapped". Davies added that the industry needs "lateral thinking" now more than ever, particularly in the creative space because it's being challenged on it's value.

Lloyd-Barnes talks about the Ad Association's All In Census findings.

Meanwhile Campaign's creativity and culture editor Gurjit Degun and reporter Shauna Lewis discuss the Wunderman Thompson and VMLY&R merger and results from Campaign's Faces to Watch survey.

Further reading:

‘Why now?’: analysts react to Wunderman Thompson-VMLY&R merger

Faces to Watch: what rising talent wants from adland

All In Census results: sexism wanes as minority representation improves

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The media crusaders discuss why everyone’s getting into gaming, why agencies should work harder for B2B brands, how B2B brands can supercharge their marketing efforts, and when sunshine yellow can secure you a mortgage. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

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The arrival of the final ever quarterly print edition of Campaign brings together in the studio UK editor Maisie McCabe, art director Chris Barker, creativity and culture editor Gurjit Degun and features editor Matt Barker.

The quartet discuss the magazine’s cover design (a throwback to the news story-loaded front pages of yore), with Chris giving a little insight into his creative thinking, before introducing the manifesto questions concept that runs through the issue.

Gurjit chats about her “Will we win the war against the robots?” piece (spoiler alert: yes, quite possibly), while Matt explains the thinking behind his “Is this really entertainment?” feature.

Maisie then talks about her equally provocative-sounding piece, “Will advertising agencies survive?”, before Chris rounds everything up with a sneak preview of what’s to happen next, as Campaign begins a new chapter as a solely digital presence.

Further reading:

The Autumn issue of Campaign is out now

Will advertising agencies survive?

Campaign's final quarterly print issue is a map of the future

'From its launch in 1968, Campaign has been the jewel in Haymarket's crown'

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With the annual London series of games taking place this month, Campaign features editor Matt Barker touches down with NFL UK‘s general manager Henry Hodgson to discuss Taylor Swift's new favourite sport.

American football continues to grow in popularity in this country, so what are the opportunities for brands and sponsorship partnerships to play ball, and will we see an NFL player appearing in a UK ad any time soon?

Barker is also joined by reporter Shauna Lewis to chat about recent news stories, including Amazon's plans to launch an ad tier in the new year, Marmite‘s targeting of a younger demographic with the help of puppets and the return of Direct Line‘s bugling brand asset.

Further reading:

Media buyers look forward to Amazon's ad tier as Disney+ draws mixed response

'Filthy-minded' puppets spread Marmite on toast for the first time

Direct Line set to relaunch iconic 'bugle' sound identity

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Our fabulous four become CMOs of ITV, Roblox, X and Only Fans. What do their first 30 days in charge look like and where are the "Big Dog collabs"? Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

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Commercial leaders from Sky Media, Channel 4 and ITV spoke openly about Origin, ISBA’s initiative to measure campaign reach across media, as part of Campaign's 'TV: The next episode' summit earlier this month.

Campaign revisits the panel session with Brett Aumuller, managing director, Sky Media, Veriça Djurdjevic, chief revenue officer, Channel 4, and Kelly Williams, managing director, commercial, ITV, and hosted by Campaign editor Maisie McCabe.

Campaign's reporter Shauna joins work and inspiration editor Imogen Watson in the studio to discuss job moves in the media industry, including Laura Fenton's promotion to UK chief executive of Omnicom Media Group as Dan Clays elevates to chief executive of OMG EMEA, Initiative's chief executive of UK James Shoreland decision to leave, and Clare Chapman returning to EssenceMediacom X as UK chief executive.

Related articles:

Omnicom Media Group names Dan Clays EMEA chief executive

OMG UK appoints Laura Fenton chief executive

The upward talent drain: pressure on juniors as ‘gurus’ depart

CEO James Shoreland departs IPG Mediabrands' Initiative

Clare Chapman set to rejoin EssencMediacomX

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Features editor Matt Barker and reporter Charlotte Rawlings discuss the recent fuss over Burberry's Bond Street tube station takeover, Samuel L Jackson appearing in the latest Warburtons campaign and a Credos report on the ad bombardment fuelling mistrust among younger audiences.

Matt is then joined in the studio by Lola Neves, chief strategy officer at Neverland and Matt Waksman, head of strategy, advertising at Ogilvy, to chat about a mini-wave of retro ads, including from McDonald’s and Muller.

Are we witnessing a new trend, prompted by a need to escape our troubled times, or is it simply a quick and easy way to target a younger demographic obsessed with 1990s/early naughties baggy fashion and lo-fi gaming graphics?

Further reading:

Bond Street tube station becomes ‘Burberry Street’ and draws mixed reaction

Samuel L Jackson vents his anger in Warburtons spot

Ad bombardment biggest cause of mistrust for younger audiences

McDonald’s travels back to 1990s in retro campaign

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Our media sages knock the tech giants down a peg or two, contemplate eyeball-tracking obsessives and remember to hand in their school essays. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

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Chaka Sobhani, global chief creative officer at Leo Burnett, and Mike Sutherland, executive creative director at Adam & Eve/DDB, join Campaign's work and inspiration editor Imogen Watson to review some of the latest ads.

They critique: Vodafone Ireland "Red family" by Grey London; F&F "Make fashion sense" by Bartle Bogle Hegarty; Heinz and Lick "Red HTK 57 paint"; Canon "Canon Pixma printers. For the stuff of life" by VCCP; Channel 4 "Everyone is excited. Even them" by 4Creative; and Guinness "Don't jinx it" by Abbott Mead Vickers BBDO.

Campaign's technology and gaming editor Coral Cripps and reporter Charlotte Rawlings also discuss some of the latest articles on this site including a feature on the upward talent drain, news about Taika Waititi directing Asda's Christmas ad and what Big Brother’s return might mean for advertisers.

Further reading:

The upward talent drain: pressure on juniors as ‘gurus’ depart

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Campaign features editor Matt Barker is joined in the studio by reporters Shuana Lewis and Charlotte Rawlings to chat about the ongoing controversy over mocked-up OOH campaigns, stress-related problems with pitching and Channel 4’s recent announcement that it will be partnering with streaming platforms in the US.

Tech editor Coral Cripps meets Will Scougal, founder and managing director Will Scougal, Isabel Perry, vice-president of emerging technology and partner at Dept and Rosh Singh, managing director of Unit19.

The quartet discuss what the future looks like for the AR landscape, how to help clients navigate the world of AR and some of their favourite AR campaigns that they’ve been involved with.

Further reading:

Should adland stop using outdoor mock-ups?

One in 10 agency staff has quit their job due to stress of pitching

Channel 4 makes international debut on ad-supported US platforms

We Are Social launches AR-focused agency

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The MediaWeek gang mourn/celebrate the death of traditional shops and discuss the proliferation of streaming services, TikTok copycats and syphilis in the metaverse. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

Richard Thompson, the chair of M&C Saatchi in the UK and chair of the England and Wales Cricket Board, joins Campaign's UK editor-in-chief Gideon Spanier, to discuss the growing power of celebrity and influencer talent in the marketing world.

Thompson also discusses corporate changes at M&C Saatchi, with CEO Moray MacLennan leaving in September. And, as summer draws to a close, Thompson also discusses cricket and the challenges and opportunities – from the need to make it more inclusive and more global to what the ad industry can learn from the game.

Lastly, Edelman UK’s chief creative officer Emma de la Fosse joins Uncommon CX creative partner Ben Golik, to discuss the latest ads: Apple Pay “Pay the Apple way” (in-house); Amazon Books “That reading feeling” by Droga5 London; Mini and Dogs Trust “Travel happy” by Media.Monks.

Further reading:

Moray MacLennan to leave M&C Saatchi as CEO

Apple Pay "Pay the Apple way"

Amazon Books "That reading feeling" by Droga5 London

Mini and Dogs Trust "Travel happy" by Media.Monks

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A study conducted by Dove Men+Care found a mere 7% of men worldwide relate to depictions of masculinity they see in media.

As advertising plays a crucial role in creating and projecting masculine ideals, Lori Meakin, founder and chief executive of The Others & Me, Sofia Ewuraesi Bodger, senior strategist at Analogfolk, Oliver Gibson, strategy partner, BBD Perfect Storm, and David Fanner, a consultant on Ogilvy Consulting’s UK Behavioural Science Practice, discuss what more can be done to better represent modern men.

Campaign work and inspiration editor Imogen Watson and reporter Charlotte Rawlings discuss Saatchi & Saatchi’s choice of Megaforce to direct its debut John Lewis & Partners Christmas campaign, and recent allegations BrewDog’s “Beer for your grandchildren” bears a striking resemblance to creative pitched by former retained agency Droga5 London.

Related articles:

BrewDog's 'Beer for your grandchildren' faces claims over similarity to Droga5 pitch

John Lewis & Partners picks director for Christmas ad

Mayor of London's interactive 'Maaate' film challenges men to call out misogynistic behaviour

Maaate…why are you so angry?

How masculinity is shifting in advertising

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Our media muckers get to grips with connected TV, the "messy continuum", seasoned Roblox gamers and the metaverse. "The only limit is how good are your plans?" Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

South Asian Heritage Month runs from 18 July until 17 August and aims to celebrate the contributions that South Asian communities are making to the UK.

Shahnaz Ahmed, director of creative and innovation at The Social Element; Debarshi Pandit, senior vice president for international business and head of multicultural business at Sky; and Naren Patel, chief executive and founder of Media For All, discuss the experiences of people from a South Asian background in the advertising and marketing industries.

Campaign's creativity and culture editor Gurjit Degun and work and inspiration editor Imogen Watson discuss menopause and period policies.

Further reading:

South Asian Heritage Month

Menopause in adland: 'I thought, I can’t do my job anymore'

Putting the normal in hormonal: adland implements more period policies

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This week’s podcast sees features editor Matt Barker joined by premium content editor Nicola Merrifield and reporter Charlotte Rawlings to talk about our recent Question of the Week, asking “How big a problem is abusive client behaviour?”

The trio also discuss news stories about ant-greenwashing ad being banned from LinkedIn and Chelsea and England footballer Raheem Sterling setting up a creative agency.

And, on the subject of the beautiful game, work and inspiration editor Imogen Watson interviews Katy Wright, chief executive of FCB London, Charlotte Thomson, head of women’s football at Copa90, and Viv Bowdler, strategy director at Dark Horses.

The four chat about the progress of the Lionesses down under and look at how brands are behaving around the tournament as the quarter-finals kick off this weekend.

Further reading:

How big a problem is abusive client behaviour?

LinkedIn just pulled our anti-greenwash film. Why?

Raheem Sterling launches creative agency

Women’s football has entered a new era. It’s time for marketers to do the same

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Our media Barbies and Kens discuss Media Week awards, X means death, Barbenheimer and the "jarring, 'Mickey Mouse' mid-roll". Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

When Dept opened a games-focused division called Dept/Games, the agency cited a vast majority of younger audiences identifying as gamers (88% of Gen Z) as a reason for creating the division.

Campaign’s technology and gaming editor Coral Cripps quizzes Suzy Barnes, chief executive of Diva, Brent Koning, global lead at Dentsu Gaming, and Rachel Rakowski, global head of gaming at We Are Social.

They discuss industry trends, favourite campaigns and why more agencies are dedicating entire teams and divisions towards gaming.

Campaign's creativity and culture editor Gurjit Degun and work and inspiration editor Imogen Watson also comment on the latest articles on this website, including a profile piece on Charlie Rudd, group chief executive at Publicis.Poke, Leo Burnett and Fallon, and a feature on non-disclosure agreements.

With Charlie Rudd at the helm, Leo Burnett UK achieved an “excellent” score of eight in Campaign's School Reports this year – also taking home the Creative Agency, Creative Leader and Strategic Leader trophies at Campaign’s Agency of the Year Awards.

Further reading:

Charlie Rudd: the man who makes you want to buy

Harassment in adland: agencies hesitate in stamping out gagging clauses

Dept launches gaming division after finding '88% of Gen Z are gamers'

Gaming-focused agency Diva launches media division

We Are Social appoints global head of gaming division

Dentsu hires Electronic Arts exec to head global gaming ops

Hosted on Acast. See acast.com/privacy for more information.

The Barbenheimer phenomenon has been embraced by everyone, not so much because of the films themselves, more the sense that this is a moment that people will be talking about in years to come, set as it is against the writers and actors strike.

The hope is that this week’s box office figures could signal a new lease of life for cinema and, with it, other live experiences (music festivals, theatre, etc).

Campaign’s feature editor Matt Barker is joined in the studio by guests Yewande Ogunkoya from Craft Media, Tom Linay from Digital Cinema Media and Tom Ghiden, managing director from Joan Creative to chat about how brands are behaving around the films’ release and ask whether the huge success of the first weekend could provide a new model for future big screen releases.

Matt’s also joined by Campaign’s creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings to chew over the Twitter rebranding controversy and the mixed reactions to the Mayor of London’s “Maaate” ad.

Hosted on Acast. See acast.com/privacy for more information.

Our media warriors discuss the trends and vibes from Cannes Lions, does winning awards matter any more, should it move to Skagness? The benefits of execs getting to know Gen Zs better, the AI wave and what it means, and should you take advantage of work charity days? Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

In June, the leaders of three leading UK trade bodies, the Ad Association, ISBA and the IPA, wrote an opinion piece in Campaign that said tracking carbon impact is vital, but questioned the premise of 'Advertised Emissions' - a framework published by Purpose Disruptors as a way to encourage the advertising industry to take responsibility for its climate impact. Purpose Disruptors then responded by explaining its emissions methodology.

Campaign invited ISBA director General Phil Smith and Purpose Disruptor co-founder Jonathan Wise to discuss the matter further. They debate the best way to track carbon impact and the ad industry's wider responsibility to avert climate change.

Campaign creativity and culture editor Gurjit Degun also joins to talk about the cost of pitching, using data gleaned from School Reports submissions.

Lastly, Nicky Bullard, group chief creative officer, Mullenlowe Group UK, and Paul Stanway, creative director and co-founder of XYZ, discuss the latest ads: Apple "Battery for miles" (in-house); Nike "What the football" by Wieden & Kennedy Portland; and NYX Professional Makeup "Beach club" by Backlash.

Stanway joins the Campaign Podcast in the wake of the news that XYZ, the brand experience agency he co-founded with managing director Will Mould has been acquired by 160over90, the shop owned by global entertainment company Endeavor. He shares his thoughts on the acquisition.

Further reading:

Ad chiefs warn: 'Advertised emissions' won't help our industry to reach net zero

Why 'Advertised emissions' matter: Purpose Disruptors hits back at ad trade bodies

The cost of pitching - and how many brands are paying

XYZ sells to 160over90

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Following a flurry of M&A news this week, including Uncommon Creative Studios selling a majority stake to Havas and XYZ being acquired by 160over90, Campaign's editor-in-chief Gideon Spanier, work and inspiration editor Imogen Watson and creativity and culture editor Gurjit Degun discuss the stories.

Matt Barker, features editor at Campaign, interviews Rory Sutherland, vice chairman at Ogilvy about messiness following last week's Nudgestock event.

Lastly, Dan Morris, executive creative director at TheOr, and Mark Elwood, executive creative director at Leo Burnett, discuss the latest ads: Pringles "Can hands" by Grey London; TheFork "You're all set" by Droga5 London; Yorkshire Tea "Pack yer bags" by Lucky Generals; and Coors "Fresh ride" by Havas London.

Hosted on Acast. See acast.com/privacy for more information.

The media gang runs the rule over Zuckerberg's Threads and gets all Kim and Aggie over Cleantok. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

Campaign is diving into agency reviews and the state of new business in 2023.

The latest EMEA and global agency rankings, produced by Campaign Advertising Intelligence, reveal which shops have achieved the highest new-business net billings so far this year.

To discuss how their agencies are performing, Tracey Barber, global chief transformation and growth officer at Havas Creative, and Lisa Humphreys, chief operating officer at GroupM EMEA, join the podcast.

From the Campaign editorial team, this episode also includes Maria Iu, intelligence editor, who oversees Campaign AI, and Nicola Merrifield, premium content editor.

Also joining is Coral Cripps, Campaign’s technology and gaming editor, and Gideon Spanier, UK editor in chief, for a round-up of the latest news and events.

Further reading:

EMEA agency rankings: Havas shoots up creative table; four new media entries

Global agency rankings: iProspect, Mediahub and Dentsu Creative among new entries

Global indie agency rankings: Wieden & Kennedy still dominant in creative

Churn concern: Agencies on staff exits, junior-level exodus and slower hiring

Jacki Kelley quits Dentsu to return to IPG as chief client and chief business officer

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We look back on the highlights of Cannes Lions 2023 with our top editors who attended the global festival: (from left) Maisie McCabe, UK editor of Campaign, Gideon Spanier, UK editor-in-chief of Campaign, Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, Alison Weissbrot, editor of Campaign US, andRaahil Chopra, editor of Campaign India.

We discuss the work that won the top Lions, including The Artois Probability by GUT Buenos Aires for Stella Artois (in the background of the picture), whether the awards juries made good choices, and what this year's Cannes tells us about the state of the industry.

Plus we talk exclusively to Anselmo Ramos, co-founder and creative chair of GUT, which won agency of the year, independent agency of the year and independent network of the year — as well as three Grands Prix.

Ramos explains why this bunch of “passionate Latinos” dreamed big when they set out in 2019 to become agency of the year at Cannes “by 2023” and it's a case of “when, not if” they open an office in London.

Campaign hosted the daily podcast during the five-day festival – with a different mix of editors and journalists who were on the ground in Cannes talking each day.

Find the rest of the episodes here or where you get your podcasts.

More:

Cannes Lions 2023: see all the Grand Prix winners

Dove claims Media Grand Prix with ‘Turn your back’

BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023

Adam & Eve/DDB leads UK push in Cannes Monday shortlists

Cannes Lions 2023 live blog: all the award winners and festival news

Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries

Ogilvy London and Adam & Eve/DDB dominate UK’s Sunday Cannes shortlists

Here’s how to ensure you’re not sexually harassing someone in Cannes

Hosted on Acast. See acast.com/privacy for more information.

Campaign US editor, Alison Weissbrot, speaks to Havas to discuss how the Creative Network is building its reputation as a force for driving meaningful change, and amplifying its health and wellness equity to deliver more relevant connections for its clients.

For expert insight from Donna Murphy Global CEO — Havas Health & You and Havas Creative Network; Mark Sinnock, Global Chief Strategy, Data & Innovation Officer, Havas Creative Network; Eric Weisberg, Global Chief Creative Officer — Havas Health & You; Andre Gray, Chief Creative Officer — ANNEX88.

Maisie McCabe, UK editor of Campaign, and Robert Sawatzky, editorial director of Haymarket Business Media, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the awards from the fourth night of Cannes Lions.

There were two big football-themed wins: Apple and EA Sports’ Fifa 23 x Ted Lasso won the Grand Prix for brand experience & activation and Pedidos and Gut Buenos Aires won the Grand Prix in mobile for World Cup Delivery.

Plus we have the lowdown on the Saatchi & Saatchi New Creators showcase and an on-the-spot report from the Campaign party at Carlton Beach.

The next episode in our series of Campaign Cannes global podcasts will be next week when we will report on the fifth and final evening of the awards and have a round-up of the whole Lions festival.

More:

Cannes Lions: see all the Grand Prix winners

BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023

Adam & Eve/DDB leads UK push in Cannes Monday shortlists

Cannes Lions 2023 live blog: all the award winners and festival news

Cannes daily global podcast episode 2: BA wins big and NZ does the double

Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries

Ogilvy London and Adam & Eve/DDB dominate UK’s Sunday Cannes shortlists

Here’s how to ensure you’re not sexually harassing someone in Cannes

Hosted on Acast. See acast.com/privacy for more information.

Nicola Merrifield, premium content editor of Campaign UK, Alison Weissbrot editor of Campaign US, and Raahil Chopra, editor of Campaign India, join Gideon Spanier, UK editor-in-chief of Campaign, to report on the award wins from the third night of Cannes Lions.

Dove and Ogilvy London, David Madrid and Mindshare won the Media Lions Grand Prix for its “#turnyourback” campaign and there were two wins for independent agency network Gut.

Stella Artois and Gut Buenos Aries won for The Artois Probability in Creative Data and DoorDash and Gut Los Angeles won the PR Lion for Self Love Bouquet.

Plus the big theme of the day has been inclusion from Unilever’s presentations on representation to IPG’s Inclusion Breakfast.

We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.

Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.

More:

Cannes Lions: see all the Grand Prix winners

BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023

Adam & Eve/DDB leads UK push in Cannes Monday shortlists

Cannes Lions 2023 live blog: all the award winners and festival news

Cannes daily global podcast episode 2: BA wins big and NZ does the double

Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries

Ogilvy London and Adam & Eve/DDB dominate UK’s Sunday Cannes shortlists

Here’s how to ensure you’re not sexually harassing someone in Cannes

Hosted on Acast. See acast.com/privacy for more information.

Imogen Watson, work and inspiration editor of Campaign UK, Alison Weissbrot editor of Campaign US, and Robert Sawatzky, editorial director of Haymarket Business Media in Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to report on the award wins from the second night of Cannes Lions.

Nike and AKQA won the Grand Prix for digital craft for “Never Done Evolving” for their 50th anniversary campaign featuring Serena Williams and Kendrick Lamar‘s short film We Cry Together won the Grand Prix for film craft.

There was also a double win for Clash of Clans and Wieden+Kennedy, Portland in the main Entertainment and new Entertainment Gaming Lion categories, plus Apple and UK recording artist Michael Kiwanuka’s short films jointly won the Entertainment Lions for Music Grand Prix.

Beyond the awards, the return of humour after the pandemic, and perhaps as a reaction against the recent focus on brand purpose, has also been a hot topic in the sessions at the Palais with comedians from Kevin Hart to the cast of Saturday Night Live.

We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.

Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.

More:

BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023

Adam & Eve/DDB leads UK push in Cannes Monday shortlists

Cannes Lions 2023 live blog: all the award winners and festival news

Cannes daily global podcast episode 2: BA wins big and NZ does the double

Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries

Here’s how to ensure you’re not sexually harassing someone in Cannes

Hosted on Acast. See acast.com/privacy for more information.

Gurjit Degun, creativity and culture editor of Campaign in the UK, Raahil Chopra, editor of Campaign India, Maisie McCabe, UK editor of Campaign, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the first night of awards.

The Grand Prix Lions wins included British Airways and Uncommon Creative Studio in outdoor for the UK and telecoms company Skinny and Colenso BBDO, Auckland for radio and audio – one of two wins for New Zealand. Publicis Groupe won for Working With Cancer in Health for Good, plus the big theme at many of the talks and sessions has been AI.

We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.

Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.

More:

BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023

Adam & Eve/DDB leads UK push in Cannes Monday shortlists

Cannes Lions 2023 live blog: all the award winners and festival news

Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries

Ogilvy London and Adam & Eve/DDB dominate UK’s Sunday Cannes shortlists

Here’s how to ensure you’re not sexually harassing someone in Cannes

Hosted on Acast. See acast.com/privacy for more information.

Alison Weissbrot, editor of Campaign US, Maisie McCabe, UK editor of Campaign, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss why Cannes Lions matters and make their predictions for the 2023 festival.

We also speak to Simon Cook, chief executive of Cannes Lions, about a 6% annual increase in award entries and how some categories are performing from the new Creative Gaming Lions to the resurgent Outdoor Lions.

We are hosting the daily podcast running all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.

Each show will follow a similar format as we are going to record each episode at the end of the day. We will tell you about who’s won all of the top Lions awards – the Grands Prix – and we will report all the big news of the day from the talks and sessions at the Palais. Plus we’ll tell you about the best parties and juicy gossip.

Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.

Cannes Lions 2023 live blog: all the award winners and festival news

Hosted on Acast. See acast.com/privacy for more information.

Campaign's UK editor Maisie McCabe, features editor Matt Barker and creativity and culture editor Gurjit Degun discuss the latest issue of the magazine.

They talk about features including inspirational destinations, profiles on ECDs and directors, thoughts from holding company bosses and how young creatives tackled a brief without the use of tech.

The latest issue of Campaign is out now.

The Cannes Lions International Festival of Creativity takes place between 19 and 23 June. Richard Brim, global chief creative officer at Adam & Eve/DDB, Larissa Vince, chief executive of TBWA\London and David Wigglesworth, executive creative director at Grey London, share their thoughts on what to expect from this year's event.

The trio also discuss the latest work: Rekorderlig "Be a little fruktig" by Havas London, Cadbury with "Speakerphone" by VCCP London and Branston "Bring out the Branston" by Wonderhood Studios.

Charlotte Rawlings, reporter at Campaign, and Gurjit Degun, creativity and culture editor at Campaign, also discuss the Cannes Lions shortlisted entries for the Titanium, Glass and Innovation categories, as well as brands bringing back slogans.

Further reading:

Cannes Lions reveals shortlists for Titanium, Glass and Innovation categories

Cannes Lions performance spotlight: UK is second most successful country since 2018 (The Knowledge)

Cannes Lions: Which agencies are the big winners since 2018? (The Knowledge)

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Campaign's features editor Matt Barker is joined by creativity and culture editor Gurjit Degan for this week's podcast.

The pair kick things off with a discussion of Unilever's recent call for production crews to be more inclusive when it comes to members of the disability community.

They then look at Caroline Pay joining Dentsu Creative as chief creative officer and what she can expect to be taking on in her now role, as the final piece in the agency's creative team.

Matt interviews the six founding members of New Commerical Arts (along with relative newby Hannah White, managing director) to mark the agency's third anniversary. The team look back on the earliest days, famously under lockdown, reflect on some recent big-name successes and look forward to the next three years.

Further reading:

Unilever calls for production crews to be more inclusive of disability community

Dentsu Creative hires Caroline Pay as chief creative officer

School Reports 2023: New Commercial Arts

Nationwide unveils debut work by New Commercial Arts

Sainsbury's picks New Commercial Arts for ad account

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Amazon provides a large opportunity for advertisers to engage with customers across 180 countries. Find out how Amazon can help make your brand more compelling and assist with your business grow.

In this special podcast, we learn lessons from Amazon partners’ award-winning work who triumphed in the Amazon Ads Partner Awards and hear about the innovations and opportunities that exist for advertisers across Amazon.

Featuring: Jean-Luc Nahon, Director of Consumer Advertising Experience at Amazon Ads, Holly Dewsbury, head of UK for the WPP business at Amazon Ads and Dave Katz, Tech Advocate for Advertising API at Amazon.

Brands, agencies and media industry leaders gathered together in Brighton on 17 and 18 May at Campaign's Media360 event to explore some of the most pressing issues facing adland.

This week's podcast delves into some of the key presentations and panel discussions from the event – on topics ranging from brand vs performance to diversity of talent.

To guide you through all that went on, this episode features Campaign's reporter Shauna Lewis, technology and gaming editor Coral Cripps, and UK editor-in-chief Gideon Spanier alongside host and premium content editor Nicola Merrifield.

To read more about some of the panels discussed, click on the links below.

Further reading:

My Media360 highlights: Feeling good that we can fix media’s ‘broken bits’ in next decade

How the cost-of-living crisis informed Asda's Elf Christmas ad

Don’t go in-house just to save cost, PepsiCo marketer says

Rightmove CMO on identifying audience segments in a changing world

Cost-of-living crisis drives more viewers to ad-supported TV

Bauer's George Butler wins Campaign’s annual Media360 challenge

Adland should scrap CVs and salary questions to attract diverse talent

NatWest CMO criticises broadcaster scepticism of ISBA’S Origin

Hosted on Acast. See acast.com/privacy for more information.

Rosie Hanley, head of brand and marketing at John Lewis & Partners, and Richard Huntington, chairman and chief strategy officer at Saatchi & Saatchi London, reveal the detail behind the retailer's pitch process and what's next for its marketing. The brand previously worked with Adam & Eve/DDB.

Jonny Parker and Chris Birch, executive creative directors at VCCP London, review some of the latest ads: Slim Fast “Ooomph for your boomph” by Mother London; ITV "No silence please" by Uncommon Creative Studio; Tommy's "Let's bring them home" by VMLY&R and BBC "Eurovision effect" by BBC Creative.

Gurjit Degun, Campaign's creativity and culture editor, and Charlotte Rawlings, Campaign's reporter, discuss Brand Experience 360 and parental leave.

Further reading:

'Energy and fizz': how Saatchi & Saatchi London won John Lewis Partnership

John Lewis Partnership picks Saatchi & Saatchi London for ad account

Why quitting my job after maternity leave was the right decision

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The guests on this week's Campaign Podcast are VMLY&R's chief creative officer, Laurent Simon, and Nicholas Hulley, joint-chief creative officer at Abbott Mead Vickers BBDO, who share their opinion on some recent work.

The two consider Aldi and McCann Manchester's cheeky caterpillar cake ad which went viral on TikTok after it poked fun at the copyright dispute between the supermarket and Marks & Spencer over the design of the former's caterpillar cake.

Also up for review, Simon and Hulley consider Harry's "Feel good, fella" by The Or and KitKat's "Have a..." by Wunderman Thompson UK.

Campaign's Shauna Lewis then talks about the best brand responses to the Coronation of King Charles III.

The conversation also takes an analysis from Campaign's Best Places to Work 2023, which details how companies won a place on the list.

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As increasing numbers of brands tap into Ramadan, this Campaign Podcast explores how to get it right.

Shelina Janmohammed, vice president of Islamic marketing at Ogilvy, Dan Coleman, head of strategy at Starcom and Omar El-Gammal, strategy director at Mother London, joined to discuss, widening the discussion to explore how brands can be authentic when using cultural references.

Later in the podcast, Sue Higgs, executive creative director of Dentsu Creative and Paul Jordan, TBWA\London's new ECD dialled in to review some recent ads: Marmite "Baby scan" by Adam & Eve/DDB, BBC "Eurovision 2023" by BBC Creative, Butterkist "Microwave" by St Luke's, Pets at Home "We're all for pets" by Nomad and The & Partnership.

Campaign's Charlotte Rawlings also joined to discuss Rattling Stick's new production arm for challenging budgets, and what this means for the production sector. Also up for discussion is Spike Lee's honorary creative maker of the year award at Cannes Lions.

Hosted on Acast. See acast.com/privacy for more information.

Campaign features editor Matt Barker is joined in the podcast studio by reporter Shauna Lewis and tech editor Coral Cripps to chat through a couple of news stories that have caught their eye this week.

The trio discuss British Vogue's editor-in-chief Edward Enninful's comments about adverts and inclusivity and the launch of the Lexus "Crack the case" campaign, an online gaming experiece created with The & Parternship and creative studio Coffee & TV.

Elsewhere, UK editor Maisie McCabe chats with some of the big winners from last week's Campaign Media Awards.

Zenith chief executive officer Natalie Cummins and managing director Jon Stevens talk about the agency's impressive six-gong haul, includingAgency Team of the Year,

They're joined by EssenceMediacom’s creative futures lead Holly Carters, following the agency’s four awards for its work with eBay and ITV’s Love Island, including the Grand Prix for Campaign of the Year.

Further reading:

Campaign Media Awards: winners revealed

Editor-in-chief of British Vogue has 'turned down ads' over inclusivity

Lexus online game offers chance to win ‘hoverboard’ NFT

Hosted on Acast. See acast.com/privacy for more information.

Trevor Robinson, OBE, executive creative director at Quiet Storm and Now's outgoing chief creative officer Ben da Costa join the Campaign podcast to critique some recent creative work.

The two discuss the look of EA Sports FC, the first interactive football game to appear without the Fifa branding after it ended its 30-year deal with the organisation.

Also up for discussion, Robinson and Da Costa contemplate Ikea's recent ad "Show off your savvy" by Mother London and Nurofen's "Seen my pain" by McCann London.

Da Costa tunes in after he announced his departure from Now earlier this week. He will leave the agency in May and plans on freelancing until the “perfect” opportunity comes his way.

Campaign's Charlotte Rawlings joins the podcast to chat about the enduring power of street art, in a world currently transfixed by artificial intelligence, the metaverse and augmented reality.

Also up for discussion, TSB recently introduced a new mascot in the form of a pink elephant, voiced by actress Daisy May Cooper. The Campaign podcast considers why brand characters can be hugely beneficial to brands.

Further reading:

'Art is controversial': the power of street art in the digital age

EA Sports FC plays with triangles for post-Fifa rebrand

Now CCO Ben da Costa departs

Ikea celebrates highs of saving money in new ad campaign

Daisy May Cooper voices elephant mascot in TSB campaign

Nurofen packaging reflects everyday dismissals women in pain receive

Hosted on Acast. See acast.com/privacy for more information.

Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media discuss Chat GPT's perfect media plan, Gucci Town v Vans World, how to wriggle out of a client pitch, the social rise of Lemon8 and what to do when you fancy your boss.

Hosted on Acast. See acast.com/privacy for more information.

What are clients looking for from agency partners during an economic downturn and has the Pitch Positive Pledge made a difference?

There has been a notable shift in why clients run pitches in this economic downturn versus what happened in the wake of the global financial crisis.

ID Comms Advisory chief executive David Indo and Publicis Media chief business development officer Nagmeh Taheri join Campaign media editor Arvind Hickman to discuss how pitching has evolved, what clients are looking for, the role of procurement and whether the Pitch Positive Pledge has had an impact nearly a year since it was launched.

Campaign's Shauna Lewis also joins to discuss the fallout from political attack ads by the Labour Party that imply Prime Minister Rishi Sunak is soft on child sexual abuse cases.

Further reading:

Labour attack ads: Keir Starmer’s focus on negativity shows ‘gloves are off’

Let's hope the pitch frenzy leads to some energised client-agency relationships

Is a pitching frenzy back after last year’s slump?

Hosted on Acast. See acast.com/privacy for more information.

Winners from the Campaign Experience Awards 2023 – Jeavon Smith, chief creative officer at Amplify, Will Mould, managing director at XYZ and Ollie Jones, co-founder and creative director at Swamp Motel – talk about their winning work, how they came out on top after the challenges of Covid and what the future holds for the industry.

Then Smith is joined by Regan Warner, executive creative director at McCann London, to review some of the latest ads: Vanish "Me, my autism & I" by Havas London, British Airways "Cityflyer" by Uncommon Creative Studio and Icelandair "Easy to stop, hard to leave" by Pablo.

Imogen Watson, work and inspiration editor, also discusses the closure of Gal-Dem and John Lewis' court case win.

Further reading:

Campaign Experience Awards winners

Interview with Liv Little, founder of Gal-Dem

Can you really own any idea?

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Hear Campaign's UK editor Maisie McCabe, premium content editor Nicola Merrifield and creativity and culture editor Gurjit Degun discuss the School Reports 2023.

Each year Campaign thoroughly assesses the performance of the top 100 agencies in the UK. The resulting report gives a snapshot of the UK advertising industry.

More on this subject:

https://www.campaignlive.co.uk/article/school-reports-z/1815409

https://www.campaignlive.co.uk/article/school-reports-2023-poor-diversity-its-price/1817619

https://www.campaignlive.co.uk/article/creative-agencies-evolve-stay-significant/1817653

https://www.campaignlive.co.uk/article/gave-school-reports-comic-twist/1817670

https://www.campaignlive.co.uk/article/so-think-agency-scored-9/1713652

https://www.instagram.com/acreativesaga/?hl=en

https://twitter.com/TheRichTea74

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It was an eventful day at The Brewery last Thursday (16 March), as Campaign’s Female Frontier Awards and Agency of the Year Awards returned for 2023.

Digital Cinema Media’s Karen Stacey took home CEO of the year at the Female Frontiers Awards, while Publicis Groupe shop Leo Burnett picked up the prized Creative Agency of the Year accolade.

Leo Burnett’s chief executive Charlie Rudd joins Stacey to discuss their recent accolades, creating populist work, and the future of cinema advertising.

Later in the podcast, Dan Fisher, global executive creative director, Unilever and special projects at Ogilvy, and Noel Hamilton, executive creative director at Neverland dial in to review some recent work: Apple “Quiet the noise” by TBWA\Media Arts Lab; Coca-Cola “Masterpiece” by Blitzwork; Amazon Prime “Tache” by Wieden & Kennedy London; and Guinness “Make it a St Patrick’s Day to remember” by Abbott Mead Vickers BBDO.

Gurjit Degun, Campaign's creativity and culture editor, discusses the John Lewis Partnership shortlist and Bartle Bogle Hegarty’s “frightening” Tesco ad, which has received 58 Advertising Standards Authority complaints.

Hosted on Acast. See acast.com/privacy for more information.

We report from this week's Campaign Gaming Summit where we heard about how more brands are rushing to embrace gaming and the rise of so-called “grey gamers” — part of a wider “demographic disruption” in marketing as the population is getting older.

Coral Cripps, technology and gaming editor, and Shauna Lewis, reporter, join Gideon Spanier, UK editor-in-chief, to talk about their highlights from the summit, plus they discuss whether working from home chips away at creativity — a hot topic exactly three years after the first Covid lockdown began in March 2020.

Further reading:

Does WFH chip away at people’s creativity?: part two – junior adlanders

Does WFH chip away at people’s creativity?: part one – senior adlanders

Campaign Gaming Summit: Advertisers are ignoring 'older' gamers at their peril

Hosted on Acast. See acast.com/privacy for more information.

How do the latest developments from Tesco Media & Insight Platform, powered by dunnhumby, push the channel forward and how are they helping connect above-the-line campaigns to the in-store experience?

As we head into a year of tightened consumer spending and overall uncertainty, marketers are looking for ways to manage risk while also delivering customer value and powering brand growth.

Could retail media be part of the solution?

Tesco has been partnering with brands on retail media for more than a decade and is set to expand its product portfolio extensively this year with new product and partnership opportunities that can better support brands to connect with their customers no matter where they are in their journey from sofa to store.

Brand marketing teams and agencies are increasingly recognising the opportunities offered by retail media, and how they can take advantage of Tesco Media & Insight Platform's customer-first approach.

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Campaign’s commercial editor Suzanne Bidlake is joined by Uche Ofili, head of media agency at Dunnhumby and Kiessé Lamour, global head of media, commerce at Wunderman Thompson to discuss what tangible difference this is making and why retail media - plus powerful first-party customer data - should be on the shopping list for marketers and agencies looking to build brand awareness, facilitate more relevant conversations and drive sales in 2023.

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Leo Burnett's global and UK chief creative officer Chaka Sobhani and creative director Gareth Butters join Campaign's creativity and culture editor Gurjit Degun to talk about how they came up with the McDonald's "Raise your arches" ad.

Lynsey Atkin, executive creative director at 4Creative, joins Sobhani and Butters to review some of the latest work:

Paddy Power "Cheltenham 2023" by Bartle Bogle Hegarty London

Asda "Romaine calm" by Havas London

Nando's "This must be the place" by New Commercial Arts

HSBC "F word" by Wunderman Thompson

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Sir Martin Sorrell joins the Campaign podcast to talk about what the economic downturn means for the media and TV. He believes British broadcasters could struggle against global streamers like Netflix & Disney-plus, which have recently begun selling advertising in the UK.

The S4 Capital and WPP founder believes British TV broadcasters could be future acquisition targets of large tech and media giants from the US. He also shares his thoughts on the impact of AI could have on advertising agencies and holding groups.

Campaign reporter Charlotte Rawlings joins media editor Arvind Hickman to discuss the IPA Agency Census, which shows some improvements to diversity in creative and media agencies.

The Campaign podcast is urging listeners to send in questions about the industry that they would like answered for a new segment, Media Mailbox, that is launching this month. An industry leader will discuss a selection of these questions with the Campaign podcast team.

Email questions labelled, ‘Media Mailbox’, to: campaign@haymarket.com

Further reading

IPA Agency Census: gender pay gap closes, ethnicity gap stalls

IPA Agency Census: diversity on the march as industry workforce breaks record

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Sir Martin Sorrell joins the Campaign podcast to talk about what the economic downturn means for the media and TV. He believes British broadcasters could struggle against global streamers like Netflix & Disney-plus, which have recently begun selling advertising in the UK.

The S4 Capital and WPP founder believes British TV broadcasters could be future acquisition targets of large tech and media giants from the US. He also shares his thoughts on the impact of AI could have on advertising agencies and holding groups.

Campaign reporter Charlotte Rawlings joins media editor Arvind Hickman to discuss the IPA Agency Census, which shows some improvements to diversity in creative and media agencies.

The Campaign podcast is urging listeners to send in questions about the industry that they would like answered for a new segment, Media Mailbox, that is launching this month. An industry leader will discuss a selection of these questions with the Campaign podcast team.

Email questions labelled, ‘Media Mailbox’, to: campaign@haymarket.com

Further reading

IPA Agency Census: gender pay gap closes, ethnicity gap stalls

IPA Agency Census: diversity on the march as industry workforce breaks record

Sir Martin Sorrell: 'Impact of AI underplayed' and 'a danger signal for holding groups'

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Sehrig Uryn McCann Kyiv’s CEO and Bickerstaff creative group head Serhiy Artemenko join the Campaign Podcast to discuss how Ukrainian creativity has flourished as the country fights to keep the economy going.

In other news, BBH London ECD Helen Rhodes and New Commercial Arts CCO Ian Heartfield tuned in to discuss some recent creative work, including Pringles "Wonderfully different" by Grey London; Burberry "Creative expression" (in-house); and Klarna "That's Smoooth" (in-house).

And, Campaign reporter Charlotte Rawlings joined to unpack Camilla Kemp's decision to leave her CEO role at M&C Saatchi London and whether "walking away" from repitching will become the norm in adland.

Further reading:

Art Armour initiative

Camilla Kemp exits M&C Saatchi London

What I learned from leaning out

Will more agencies walk away from repitches?

Pringles changes up the recipe with 'wonderfully different' ad

Burberry goes back to British roots after wiping slate clean

'That's smoooth': Paris Hilton stars in Y2K-inspired Klarna campaign

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The biggest event in the US advertising calendar, the 57th annual Super Bowl took place on Sunday 12 February with the Kansas City Chiefs beating the Philadelphia Eagles to become NFL champions. Campaign's creativity and culture editor Gurjit Degun quizzed Shaun McIlrath, global chief creative officer at Iris Worldwide, Shelley Smoler, chief creative officer at Droga5 London, and Franki Goodwin, chief creative officer at Saatchi & Saatchi London, about what they thought of the ads.

Super Bowl ads reviewed:

M&M's "They're back for good" by BBDO New York
Michelob Ultra "New Members Day" by Wieden and Kennedy
Uber “One Hit” by Special Group
Bud Light “Hold” by Anomaly
Pepsi “Great Acting or Great Taste?” by VaynerMedia
Doritos “Jack's New Angle” by Goodby Silverstein & Partners

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John Lewis has split up with its long-serving advertising agency Adam&Eve/DDB after the retailer called for a creative review. Campaign editor in chief Gideon Spanier discusses the move with media editor Arvind Hickman,.

Agency pay has been a hot topic for adland with a recent study by the Advertising Association (AA) suggesting agency pay had declined in real terms in recent years despite increases in ad spend. The AA's talent and inclusion lead Sharon Lloyd Barnes discusses the research findings with Campaign's premium content editor Nicola Merrifield.

Also, EssenceMediacom's global CEO Nick Lawson talks about the merger of Essence and Mediacom and what it means in the UK where the agency will operate as two separate entities to avoid client conflicts.

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Sue Unerman, chief transformation officer at EssenceMediacomX, and Brian Yamada, chief innovation officer at VMLY&R join the Campaign Podcast to discuss recent artificial intelligence breakthroughs, and how marketers are jumping on the growing trend.

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The UK government has tabled legislation that threatens social media executives with jail terms if they intentionally fail to protect children on their platforms.

Campaign deputy editor Gemma Charles and media editor Arvind Hickman share views from social media insiders to see whether these laws would be enforceable or even effective.

Bupa’s chief brand and corporate affairs director Zoe Vafadari and AMV BBDO chief executive BBDO Sam Hawkey join to explain how they reduced carbon emissions by 95% in Bupa’s “Healthy People, Health Planet” campaign. Good Loop founder Amy WIlliams also joins the panel to discuss carbon in digital advertising, greenwashing and carbon offsetting.

Finally, Gemma and Arvind share their favourite ad jingles following a plead by an advertiser leader for jingles to make a comeback.

This podcast references the following work:

Online safety: Is threatening prison the best way to get tech companies to protect children?

Sustainable ads: Bupa's 'Healthy People, Healthy Planet' campaign

Jingles in advertising: Get the nation singing (jingles), again

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PHD’s global chief executive Philippa Brown and chief strategy officer Mark Holden join the Campaign podcast to discuss what is on client’s minds – including in-housing and operating models – and whether pitching practices are improving.

The pair also discuss which media services will be winners and losers this year, and their outlook on the recession and how the industry will fare.

Campaign reporter Shauna Lewis questions how a contentious Sainsbury’s clothing ad that ignored women’s safety could pass muster.

Also, PwC media lead Sam Tomlinson and ISBA media director Steve Chester discuss a landmark study that sheds light on whether transparency has improved in the programmatic supply chain.

Further reading

PwC/ISBA study: ‘Unknown delta’ discovered as programmatic supply chain transparency improves

PHD CEOs describe the lessons of 2022 and the marketing needs of 2023

Sainsbury's pulls clothing ad after complaints around women's safety

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Campaign held its “Breakfast Briefing for the Year Ahead” event last week in London, the first time it’s been in-person since 2020.

The topics arising from the gathering, which was held in partnership with Merkle, and the title’s “Year Ahead” coverage in print and online form the basis of this week’s podcast.

Staff morale, the role of the chief marketing officer and adland’s lack of swagger were among the issues discussed by the host, Campaign’s creativity and culture editor Gurjit Degun, who was joined by UK editor Maisie McCabe and deputy editor Gemma Charles.

The trio went on to review British Airways Holidays and Cadbury Dairy Milk campaigns created by Uncommon Creative Studio and VCCP, respectively.

Campaign’s Pick of the Week, a Saatchi & Saatchi London tactical ad riffing on prime minister Rishi Sunak’s plan to make all students in England study maths up to the age of 18, was also scrutinised.

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In our final Campaign podcast of the year, we look at six trends the industry should be aware of in 2023.

These include tapping into ‘newstalgia’, AVOD eating SVOD; social algorithms giving users what they don’t know they want; a ‘perma-crisis’ and how humans adapt; and what’s next for loyalty.

To discuss these trends, Campaign media editor Arvind Hickman is joined by Wavemaker UK chief strategy officer Verra Budimlija, Dentsu global head of media futures Dan Calladine, and Accenture Song innovation and thought leadership lead Katie Burke.

These trends are based on the following reports:

Wavemaker Growth Trends

Dentsu Media Trends

Accenture Song Life Trends

Further reading: Dentsu downgrades UK ad spend

The Campaign Podcast will take a short break over Christmas and return in January.

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Campaign's award-winning art director Chris Barker makes a rare appearance on this week's podcast to talk about the latest issue of the magazine, including the Christmas vs World Cup penalty shootout cover story, pitting festive ads against football-related campaigns.

There's also plenty of chat about this year's Lists rounding up the best industry talent and creative work and campaigns (which you can now view online, including our Top 10 brands of 2022), our review of the year and a look ahead to what 2023 may bring, with Chris explaining why psychic Hoovers, goats, owls and cats all make an appearance throughout the pages.

As part of that Year Ahead section (which will appear online next month), Maisie looks at a round-table discussion between four advertising executives, while Matt talks about his piece looking at accelerating trend cycles (again available online next month) and gets rather misty-eyed about 80s youth cults.

Click here to read the latest issue of Campaign.

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Hitachi and agency Mamapool join this week's podcast to discuss their award wins from last month's inaugural Campaign Ad Net Zero Awards, plus how brands can run effective campaigns without being called out for greenwashing.

Hans Daems, a COP26 director and group public affairs officer for Hitachi, and Tom Pinsent, co-founder of Mamapöol, also explain how they made their virtually zero-carbon ad, "Racing to zero".

The podcast is hosted by Campaign's media editor Arvind Hickman, who is joined by premium content editor Nicola Merrifield.

Further reading:

https://www.campaignlive.co.uk/article/campaign-ad-net-zero-winners-2022-green-production/1805247

https://www.campaignlive.co.uk/article/campaign-ad-net-zero-awards-2022-winners-revealed/1804648

https://www.campaignlive.co.uk/article/sustainability-pythons-squeeze-demands-different-advertising-%E2%80%93-fear/1806656

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The complaints from skin cancer patients around a scene where two farmers appear to be comparing sun tan lines in Waitrose & Partners' Christmas ad are likely to make many clients "risk averse".

That's according to Emma de la Fosse, chief creative officer at Digitas UK, who was speaking on The Campaign Podcast. She said: "This kind of thing terrifies clients and it's really difficult to sell brave work to clients and to get clients to run it. Something like this will just make clients risk averse."

De la Fosse added that she is not making these comments lightly as she herself has suffered from cancer.

Waitrose has since apologised for the scene and is now airing a new version of the work which no longer includes the scene that has caused offence.

Martin Beverley, chief strategy officer at Adam & Eve/DDB (the agency behind the ad "It's beginning to look a lot like Christmas"), added: "It was intended to be light-hearted and true to life but we've very much listened to the feedback that we had and we very quickly re-edited the ad to amend that scene and it's back on air without that scene."

Also on the podcast, Campaign Big Awards co-chair of judges Shelley Smoler, chief creative officer at Droga5 London, explained that the industry is at the "pinnacle of purposeful work". She added: "The heavy presence of it suggests that maybe we are reaching the end of an era. Of course it's important that we do good in the world but in terms of a creative trend there's definitely room for something new and it feels like it's coming."

In part two of a review of Christmas work, the three guests critiqued Amazon "Joy is made" by Lucky Generals, Lego Group "Build a playful holiday" by The Lego Agency, McDonald's "The list" by Leo Burnett and Argos "Avalanche" by The & Partnership.

The podcast was hosted by Gurjit Degun, creativity and culture editor at Campaign.

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Christmas ads have been dropping faster than santa's gift deliveries so in this week's podcast Campaign has talked to two creative powerhouses to find out what they thought of some of the biggest campaigns.

In the first of two special episodes on Christmas ads, Havas London's chief creative officer Vicki Maguire and Bartle Bogle Hegarty's chief creative officer Alex Grieve offer up their views, while also explaining how they pulled together their own festive spots, for Asda and Tesco.

They are joined by Campaign's creativity and culture editor Gurjit Degan and premium content editor Nicola Merrifield to talk about ads from John Lewis, Aldi, Boots, Sainsbury's and O2.

Further reading:

Asda calls on Buddy the Elf to spread Christmas cheer

Tesco is on a mission to spread joy this Christmas

John Lewis uses 2022 Christmas ad to ignite conversations about children in care

Aldi Christmas ad parodies Home Alone as Kevin the Carrot gets left behind

Boots continues to spread ‘joy’ while offering ‘most affordable’ Christmas ever

Pudding is the problem in Sainsbury’s latest Christmas spot

O2 highlights data poverty in Christmas ad featuring a snowgran

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Following Elon Musk’s Twitter takeover, Campaign’s media editor Arvind Hickman and media reporter Shauna Lewis discuss the mood at Twitter UK right now and the more recent announcements from Meta.

Chief executive of OMD UK, Laura Fenton, and Damon Reeve, chief executive of The Ozone Project, also joined this week. OMD UK won Agency of the Year at Campaign’s Media Week Awards and The Ozone Project won both Sales Team and Media Brand of the Year. The pair discussed how they were awarded the top spot in their respective categories and what other work stood out for them on the night.

Further reading:

Advertisers hit pause ahead of Twitter staff cuts

Twitter’s international marketing lead among planned layoffs

Media Week Awards 2022: winners revealed

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In a Campaign first, this special edition podcast has been recorded in front of a live audience - and it tackles the very live issue of how brands can grow, even in a cost of living crisis.

Recorded in partnership with Wavemaker, at the agency’s Sea Containers London office, brand marketers from Henkel and Trainline, along with Wavemaker’s UK planning and global ecommerce gurus discuss the best strategies for brands to sustain meaningful growth while still having a positive impact on the world.

Campaign editor-in-chief Gideon Spanier is joined by Carolina Cordero Mcnamara, marketing director, beauty, and head of media & sustainability at Henkel UK & Ireland; Jo McClintock, VP of brand at Trainline; Elliott Millard, head of planning at Wavemaker UK and Mudit Jaju, Wavemaker’s global head of eCommerce. And Kathryn Saxon, Wavemaker UK’s head of audience science, talks about the key takeaways from the agency’s research.

To find out more about the podcast recording and download Wavemaker’s cost of living research report, please visit here.

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Sir John Hegarty, the former creative chief and co-founder of BBH, sat down with Campaign talk about his new eight-week course, The Business of Creativity, and the power of great creative thinking to drive innovation, particularly in a recession.

In his interview with Gideon Spanier, UK editor-in-chief, and Gurjit Degun, the creativity and culture editor, Hegarty also discuss the biggest recent news stories, including Publicis Groupe's exceptional staff bonuses to cope with the cost of living, and where clients can go wrong on agency pitches.

Plus we also chat about why the ad industry has put promotion ahead of persuasion and his "triangle" test for great work that needs to cover three key points: memorable, motivating and truthful.

Further reading:

John Hegarty: the future of talent is about fluidity

'BBH is like Jack Nicholson – maverick but establishment

For more information on The Business of Creativity course, go to businessofcreativity.com.

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Campaign visited the YouTube Festival, its biggest face-to-face presentation for advertisers in three years since before the pandemic, and spoke to Nishma Patel Robb, the senior marketing director of Google UK, and Phil Miles, the managing director of YouTube sales.

“We really do reflect modern, diverse Britain,” she said, citing new YouTube research, called Mirrors and Windows, which found 79% of users “believe YouTube represents a wide range of voices, people and perspectives” and 70% “agree it has content that reflects the diversity of the UK today”.

Miles talked about separate research by Oxford Economics, which found the YouTube creative eco-system contributes more than £1.4bn a year to the UK, and answered questions about getting the balance right about ad load and frequency on the platform.

We also spoke to Adam Shepherd, editor of PodPod, the new editorial title from the makers of Campaign about the craft and business of podcasting, which launched this week, plus we discussed our visit to the IAB podcast upfronts presentation.

Worldwide, it is estimated that the number of menopausal women will reach 1.1 billion by 2025. Then why does the life-changing hormonal chaos of menopause still so feel so taboo?

Hoping to rectify this, as Tuesday (18 October) marked World Menopause Day, Campaign's work and inspiration editor Imogen Watson talked to industry experts about the need to normalise menopause in the workplace, and how 90% of menopausal women wish brands were more inclusive of menopause.

She was joined by writer and editor Jennifer Small, who recently dug into the $600bn menopause market, alongside Helen Normoyle, co-founder of My Menopause Centre, an online clinic and community empowering women to take control of their menopause, and Kate Harris, regional director of Nabs.

And, up for review this week, Campaign highlights some recent ads, from Bombay Sapphire's "Saw this, made this" by Abbott Mead Vickers BBDO, Resuscitation Council, "The mankini you'd want to save" by Pablo, and Palace x Gucci "Things are looking up".

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The latest episode asks how agencies and marketers are going to meet the twin challenges of an unseasonal World Cup, beginning on 20 November and ending on 18 December, and a Christmas set to a backdrop of political uncertainty and a growing cost-of-living crisis.

Campaign editor Maisie McCabe and features editor Matt Barker kick around some of the issues raised by media editor Arvind Hickman in his recent piece for the Autumn magazine, Qatar 2022 World Cup: festive football’s big-money gamble.

And Arvind interviews Hermeti Balarin, ECD at Wieden+Kennedy Portland and Lawrence Teherani-Ami, Wieden+Kennedy’s media director, about the upcoming tournament and its various opportunities and challenges.

Further reading:

https://www.campaignlive.co.uk/article/with-uniqueness-comes-memorability-world-cup-winter-wonderland/1801513

https://www.campaignlive.co.uk/article/lets-learn-lionesses/1801499

https://www.campaignlive.co.uk/article/qatar-2022-top-five-ads-past-world-cups/1801573

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This week's episode looks at why Tesco's TikTok competition to be the voice of its self-checkouts, created by Bartle Bogle Hegarty, has been such a hit.

Campaign reporter Charlotte Rawlings and features editor Matt Barker discuss whether the popularity of TikTok can be matched by other potential rival platforms, and what it takes for brands to tap into Gen Z.

They are also joined by podcast host and Campaign premium content editor Nicola Merrifield to delve into the thorny issue of pay for junior staff in the industry. That's off the back of Campaign's feature tracking the next generation of rising stars – our Faces to Watch, published in the latest edition of the magazine – in which it was revealed only 15% believe they are paid enough. It's a challenge that industry leaders are grappling with as they contemplate whether salary is now the sole factor in recruiting new talent.

Finally, to keep up to date with the latest industry news, analysis and features, become a Campaign member.

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The Campaign Autumn issue is out now in print and online and its features were the main topic of discussion for this week’s podcast.

It was hosted by Campaign deputy editor Gemma Charles, who was joined by the title’s creativity and culture editor Gurjit Degun and Rania Robinson, chief executive and partner, Quiet Storm and the president of Wacl.

They discussed Degun’s feature on the link between creativity and effectiveness and another in-depth piece by features editor Matt Barker about creative education, the demise of the ad school and the creation of a diverse talent pool.

This week Campaign’s media editor Arvind Hickman pulled together a quick turnaround piece on adland’s reaction to the mini-budget with Robinson as one of the contributors. She expanded on her thoughts and explained why the financial event provided “an uncomfortable silver lining”.

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The Campaign Autumn issue is out now in print and online and its features were the main topic of discussion for this week’s podcast.

It was hosted by Campaign deputy editor Gemma Charles, who was joined by the title’s creativity and culture editor Gurjit Degun and Rania Robinson, chief executive and partner, Quiet Storm and the president of Wacl.

They discussed Degun’s feature on the link between creativity and effectiveness and another in-depth piece by features editor Matt Barker about creative education, the demise of the ad school and the creation of a diverse talent pool.

This week Campaign’s media editor Arvind Hickman pulled together a quick turnaround piece on adland’s reaction to the mini-budget with Robinson as one of the contributors. She expanded on her thoughts and explained why the financial event provided “an uncomfortable silver lining”.

Hosted on Acast. See acast.com/privacy for more information.

Meta's Nick Baughan has recently had his role expanded to director of business partners in the UK and Ireland. He is the main contact for agencies looking to use Facebook and Instagram.

In this episode, Baughan opens up about how Meta is helping advertisers with the cost of living crisis, the relationship it has with agencies, privacy laws, measurement developments and the latest on the so-called metaverse.

This episode should interest anyone who has an interest in Meta’s platforms Facebook, Instagram and its AI technology, Quest.

Meta's Nick Baughan has recently had his role expanded to director of business partners in the UK and Ireland. He is the main contact for agencies looking to use Facebook and Instagram.

In this episode, Baughan opens up about how Meta is helping advertisers with the cost of living crisis, the relationship it has with agencies, privacy laws, measurement developments and the latest on the so-called metaverse.

This episode should interest anyone who has an interest in Meta’s platforms Facebook, Instagram and its AI technology, Quest.

It's been a sombre week for many after the passing of the Queen last week. Campaign's creativity and culture editor, Gurjit Degun, work and inspiration editor, Imogen Watson, and reporter, Charlotte Rawlings, discuss brand Britain's uncertain future.

Also in this episode, after 97-years John Lewis has a new tagline: "For all life's moments". The podcast digs into the change in the retailer's marketing and it's latest film: "Stuck on you".

And, up for review this week, Campaign highlights some recent ads, from Made's "Never ordinary" by Wonderhood Studio's and The Woolmark Company's "Wear wool, not fossil fuel" by 20something.

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It's been a sombre week for many after the passing of the Queen last week. Campaign's creativity and culture editor, Gurjit Degun, work and inspiration editor, Imogen Watson, and reporter, Charlotte Rawlings, discuss brand Britain's uncertain future.

Also in this episode, after 97-years John Lewis has a new tagline: "For all life's moments". The podcast digs into the change in the retailer's marketing and it's latest film: "Stuck on you".

And, up for review this week, Campaign highlights some recent ads, from Made's "Never ordinary" by Wonderhood Studio's and The Woolmark Company's "Wear wool, not fossil fuel" by 20something.

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What would adland like to see from new Prime Minister Liz Truss and Culture Secretary Michelle Donelan? Campaign’s premium content editor Nicola Merrifield and media editor Arvind Hickman find out.

One of the issues Truss promised to tackle in her maiden speech as PM is the cost of living crisis. Reach director of market insight and brand strategy Andrew Tenzer led research on what consumers want from advertisers during the crisis. He shares the report's findings and offers advice on whether brands should lean into cost-of-living crisis marketing or avoid it altogether.

Further reading

Agile marketers do have (some) power to help with the cost of living

‘Work with us’ – Industry reacts as Truss appoints former media executive as culture secretary

Download: Cost of living: What mainstream Britain really needs from brands

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What would adland like to see from new Prime Minister Liz Truss and Culture Secretary Michelle Donelan? Campaign’s premium content editor Nicola Merrifield and media editor Arvind Hickman find out.

One of the issues Truss promised to tackle in her maiden speech as PM is the cost of living crisis. Reach director of market insight and brand strategy Andrew Tenzer led research on what consumers want from advertisers during the crisis. He shares the report's findings and offers advice on whether brands should lean into cost-of-living crisis marketing or avoid it altogether.

Further reading

Agile marketers do have (some) power to help with the cost of living

‘Work with us’ – Industry reacts as Truss appoints former media executive as culture secretary

Download: Cost of living: What mainstream Britain really needs from brands

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Campaign UK editor Maisie McCabe and deputy editor Gemma Charles got stuck into a number of topics this week.

Fed-up of the summer juggle? Many parents are so Charles was pleased to hear about Rapp’s attempt to make it easier for parents by trialling a flexible working scheme allowing parents to stop work early to attend to childcare duties and make up the work at a time of their choosing. Her column on the topic is here.

The industry’s hope and fears for the coming “term” were also discussed, leading on from Campaign’s Question of the Week article.

And as Boris Johnson prepares to leave Number 10, his legacy for adland is scrutinised.

Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

This week, our editors from the UK, US and Asia sit down together to talk about “Campaign for creativity” – a new campaign from all of the editions of Campaign around the world.

Gideon Spanier, UK editor-in-chief, Alison Weisbrott, US editor, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, discuss the inspiration for the campaign and our shared commitment to champion creativity – at a time when the enemies of creativity are growing stronger.

We also talk about what we learned from working together on a three-part editorial series about profit v purpose, the talent pipeline and the dominance of technology that launched “Campaign for creativity”.

Campaign's salary survey uncomfortable truths about wages. Is it acceptable the lowest paid adland employee earns £17k, well below what Twitter offered in the 90s? To discuss this, and some of the positives, Campaign UK editor Maise McCabe and work and inspiration editor Imogen Watson are joined by Stu Outhwaite-Noel, the founder of Creature. Stu is an industry expert on wages.

Please read: https://www.campaignlive.co.uk/article/agency-salaries-revealed-paid-enough/1794260

Despite 22% of the UK population being disabled, only 4% of UK TV ads featured disabled people in 2021. Progress is slow, with representation only increasing from 3% of TV ads in the previous year.

Campaign media editor Arvind Hickman is joined by Ade Adepitan, broadcaster and wheelchair basketball player, Steven Lacey, owner of The Outsiders marketing agency and Bobbi Carley, head of media and diversity & inclusion lead at ISBA, to discuss why the representation of disabled people in advertising is still so low.

They are all judges in this year's Channel 4 Diversity in Advertising Award.

Talk ranges from why disability lags behind ethnicity and race when it comes to diversity in ads and why brands might shy away from disability, to lived experiences that highlight the importance and impact of disabled representation in advertising.

The panel also calls out the campaigns that have gotten disability right and what can be learnt from them.

Check out the ads that we discuss in this episode:

Maltesers: “New boyfriend”

Virgin Media: “Vyper”

Channel 4: “Superhumans”

And, don’t forget, become a Campaign member to keep up to date with the latest industry news, analysis and features.

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The IPA’s latest Bellwether report, which provides valuable insights into marketers’ plans, paints a pretty gloomy future outlook for adland.

Inflation, the cost of living crisis, the war in Ukraine, supply chain headaches and uncertainty about the UK government have left marketers cautious about future marketing budgets.

But it’s not all doom and gloom. Media agency ad spend forecasts are upbeat and advertising holding groups are reporting growth rates well above the UK’s GDP.

To make sense of the Bellwether report and what it means for the advertising industry, Campaign’s UK editor in chief Gideon Spanier and media editor Arvind Hickman are joined by the Institute of Practitioners in Advertising director general Paul Bainsfair and the7stars client planning partner Vicky Crouch-Marlow.

Check out our coverage of the Bellwether report for context.

To keep up to date with everything that is going on in advertising, become a member of Campaign to support this podcast and have full access to our journalism.

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An IPA-commissioned report, Partnering for Growth,released last week set out some of the key principles for agencies and clients that should lead to long-lasting, harmonious relationships.

In this podcast episode, agency leaders discuss the findings, plus the challenges and successes they've experienced in their own careers when working with clients.

Offering up their pearls of wisdom are VCCP London’s chief executive Andrew Peake, Fold7’s managing director James Joice and Louise Hayward, chief executive of Now, in conversation with Campaignpremium content editor Nicola Merrifield.

Subscribe to Campaign to keep up with the latest news, analysis and features in adland.

This week the Women's Euros football tournament kicks off in the UK with much hype and fanfare. But is this translating to greater investment from brands, what is the opportunity, and how are those backing women's football activating successfully?

Campaign deputy editor Gemma Charles, Pitch Marketing Group founder and CEO Henry Chappell and Copa90 global head of strategy Paolo Nieddu join media editor Arvind Hickman to discuss how sponsors and advertisers are supporting the Women's Euro and some of the campaigns that have shone.

We'll also discuss a Government proposal to ask businesses to divert their marketing and advertising budgets into prices cuts, and why the industry is not impressed.

Check out the ads that we discuss in this episode:

EE's "Not her problem"

Sports Direct’s “Girls Don’t Like Football, WE LOVE IT”

Nike's "Never Settle, Never Done"

Heineken's “The 12th Woman”

Also remember, if you'd like to keep up to date with all of the latest industry news, analysis and features: become a member of Campaign.

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Gideon Spanier, UK editor in chief of Campaign, is joined by deputy editor Gemma Charles and work & inspiration editor Imogen Watson to compare their experiences of Cannes Lions 2022. They discuss everything from the rain and Greenpeace’s protests to the best UK work and the dominance of purpose-driven work at the advertising festival.

We also to speak to the Campaign Against Living Miserably about their new campaign, ‘The Last Photo’, about suicide prevention. In a joint interview, Simon Gunning, the chief executive of CALM, and Will Grundy, head of planning at Adam & Eve/DDB, explain why “suicidal doesn’t always look suicidal” and the evolution of the charity’s communications.

Cannes Lions Festival of Creativity is upon us and the prizes are coming thick and fast. There have also been more reflective moments; Ukraine’s president made an appearance in a special video address on the first day of the event, and there have been acts of protest over climate change. Campaign’s reporter Shauna Lewis and data journalist Jamie Rossouw discuss the key happenings from the festival so far. On top of all that, Campaign’s features editor Matt Barker takes us through his feature on Andy Warhol, what he learned about the cultural icon and his impact on adland.

Extra readingCampaign's summer issue

Cannes Lions 2022 live blog

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The Campaign for creativity issue of the magazine has landed with deep dives into NFTs in advertising, creativity in conflict and Mother's new chief creative officer Felix Richter. Campaign's UK editor Maisie McCabe is joined by creativity and culture editor Gurjit Degun, work and inspiration editor Imogen Watson and media editor Arvind Hickman to discuss these features and what they expect at this year's Cannes Lions Festival of Creativity.

Extra reading

Campaign's summer issueFelix Richter: 'I'm very aware I'm a lucky bastard'

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As the industry grapples with how to bring staff back to the office in a new 'hybrid working' world, Adam&Eve DDB have come up with a policy that asks staff to be in the office four days a week – of their choosing. Group managing director Miranda Hipwell explains the policy and why they believe it makes sense. Wavemaker's new leadership duo Kelley Parker and Katie Lee explain their own (Avengers themed – or maybe not) hybrid working policy, while ISBA's director of agency services Andrew Lowdon steps up to explain how a Pitch Positive Pledge will make a difference to the industry. Campaign's work and inspiration editor Imogen Watson and media editor Arvind Hickman host this jam-packed episode that covers important ground for adland execs and employees – who's your Avenger superhero?

Further reading for this episode

The Pitch Positive Pledge

Julian Douglas on the pledge

Is pitching broken? Campaign explores

Here's what the Four&Flex policy means

Wavemaker's Kelly & Katie

If you like this content,please subscribe, there's plenty more.

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Advertising Association president and Tesco chief customer officer Alessandra Bellini says the biggest issue facing the industry is a talent crisis.

In this special episode from Campaign’s Media 360 conference in Brighton, Alessandra explains what is causing a shortage of talent entering the industry and why it urgently needs to be addressed. She also reveals her two other major concerns in a lively discussion with Campaign editor Maisie McCabe.

Media 360 is one of several industry events in the past week. Maisie and Campaign editor in chief Gideon Spanier unpack some of the themes from Creative Equals, PPA Festival and Enders Deloitte conference.

At the end of April Campaign broke the news WPP was planning to merge its Essence and MediaCom agencies. The network will employ a combined 10,000 people across 125 offices around the world and manage $25bn (£19.7bn) in billings. Hear Group M’s global chief talk about the rationale behind the merger.

This episode is hosted by Campaign media editor Arvind Hickman. He is joined by UK editor in chief Gideon Spanier and UK editor Maisie McCabe. The trio also discuss recent ads from Tena, B&Q and the V&A.

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Only nine weeks ago, creative agency Banda was cracking on with agency work, from the sanctity of their Kyiv-based studio. Sadly, all that has changed when the country was invaded by Russia sparking a brutal and devastating war.

Campaign's Imogen Watson and Arvind Hickman catch up with Banda co-owner Yaroslav Serdiuk and digital director Andrey Pavlov to discuss how their lives have changed, the challenges of running an agency during conflict and the powerful campaigns they have created that have raised spirits and rallied a ‘brave’ nation in its battle against Russia.

Banda is looking for more work to keep their teams busy while Ukraine's economy is largely closed. If you have any projects for the agency to dig into, please email: newbusiness@heybanda.com. To support the effort in Ukraine, please visit standwithukraine.super.site.

Campaign media editor Arvind Hickman is joined by UK editor Maisie McCabe and premium content editor Nicola Merrifield to discuss the Campaign’s school reports for the class of 2021. The podcast explores how the school reports are put together and why marking this year was tougher than 2020. The panel also looked at some of the key trends identified about agency staffing and diversity figures, and billings.

The media agency UM has taken a fresh approach to educating high school students about advertising and media. Campaign was invited to its Futureproof Academy to ask four Springwest Academy students – Rhianna, Lucius, Dilyanna and Koby – what they thought about the industry and whether they would consider a career in it. We also speak to their teacher Emily Chapman about what makes a good outreach programme, and UM's EMEA chief communications and culture officer Alice Archer about what she has learnt.

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Ageism in advertising has been a problem for many years. In fact, adland has been talking about the commercial importance of targeting the over 50s but, in reality, has ignored the problem.

Older adults remain ignored by marketers, appearing in less than 15% of media images.

It seems strange when those aged 50 and older account for 50% of consumer spending; predicted to rise to 63% by 2040.

In this episode, International Longevity Centre director David Sinclair is joined by MullenLowe Group UK chief executive Jeremy Hine and the7stars owner Jenny Biggam to discuss ageism in advertising.

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As Russia wages war in Ukraine, the Campaign podcast takes a look at how the advertising industry is supporting staff in the region and whether brands in the UK should pull advertising against news coverage of the conflict. Plus, a powerful piece of creative from a Ukrainian agency.

Campaign's media editor Arvind Hickman is joined by work and inspiration editor Imogen Watson, MullenLowe Group UK chief executive Jeremy Hine and the7stars owner Jenny Biggam.

Please note: this podcast was recorded prior to WPP stopping its operations in Russia.

Articles mentioned in the podcast include:

Agencies ramp up support for Ukrainian staff
Comparethemarket removes Russian meerkat ads from TV news
Pick of the Week: Kyiv agency Banda shows the world why it should #standwithukraine

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Greg Paull, founder and principal of R3 Worldwide, and Tracey Barber, global chief marketing officer of Havas Creative Group, join Campaign's media editor Arvind Hickman to discuss agency new business trends, plus they give their verdict on the best of the Super Bowl ads.

Campaign's data tracker Advertising Intelligence, in partnership with R3 Worldwide, has just published the end-of-year agency new business tables and Jyoti Rambhai, the intelligence editor of Campaign AI, and Gideon Spanier, UK editor-in-chief of Campaign, also join the conversation.

More than $500 million was invested into virtual properties on what is known as the metaverse last year, while millions more has been poured into VR films. And brands are increasingly clamouring to get their slice of the action. But what is the metaverse, how are brands currently activating in it and what does success look like? Three experts that help brands activate campaigns in the metaverse share the lessons they've learnt and some honest advice.

Featuring: Carina Moran is the Head of Strategy at Yahoo UK; Sam Field, Director of Creative Technology - Yahoo RYOT Lab; Max Askwith is the Global Innovation Partner, at iProspect.

Influencer marketing has become an important part of the mix with estimates that brands could spend around $15 billion on it this year. But as budgets have grown, so too has scrutiny over a sector that is sometimes viewed as the ‘Wild West’ of the industry.

Whalar’s new EMEA president Marco Bertozzi and Brad Smallwood, the former VP of marketing science at Meta, join Campaign media editor Arvind Hickman to discuss influencer marketing's image problem, opportunities and challenges, how to measure success, TikTok vs other platforms, and whether new trends in e-commerce, blockchain and NFTs can play a role.

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Senior marketers and creative chiefs talk about what inspires them and some of the major industry issues to look out for in 2022. Featuring: TUI’s group brand and content director Toby Horry, Co-op chief customer officer Ali Jones, Barclay marketing communications MD Alex Naylor, Leo Burnett global chief creative officer Chaka Sobhani, Droga 5 CCO David Kolbusz and Grey London CCO Laura Jordan Bambach.

The Campaign team discusses the key moments that defined 2021 for adland and what lies ahead in the final episode of the Campaign podcast this year. Topics include record breaking ad spend and recovery, Covid chaos and lockdowns, adland’s MeToo moment, COP26, the metaverse and, of course, GB News. Featuring: Campaign UK editor-in-chief Gideon Spanier is joined by editor Maisie McCabe, deputy editor Gemma Charles, media editor Arvind Hickman and work and inspiration editor Imogen Watson.

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In our second Christmas special, we run the rule over Christmas ads from some of the biggest brands, including McDonald’s, Coca-Cola, Waitrose, Aldi, O2, Sainsbury’s and Tesco. Campaign senior reporter Fayola Douglas and media editor Arvind Hickman are joined by MRM Europe and chief creative officer Nicky Bullard and Wonderhood Studios chief creative officer Aidan McLure.

Advertising has always been focused on getting people to the front door of a business, but with creativity in decline and the media continuing to fragment, is adland too focused on just getting people to see the ad? Is reach and frequency more valuable than attention? Experts in media and marketing, including Snap's Jed Hallam, Craft Media's Jen Smith and Vodafone's Maria Koutsoudakis join Campaign's Arvind Hickman to discuss measurement, the value placed on attention, immersive storytelling and the metaverse.

Conscious Advertising Networks’ Jake Dubbins and Harriet Kingaby discuss COP 26 and whether social media companies should do more to tackle climate change misinformation. E.On's Scott Somerville and Engine’s Rob Carter then discuss how a high-carbon brand can shift to being sustainable and the importance of advertising in this transition. Hosted by Campaign’s Imogen Watson, Nicola Merrifield and Arvind Hickman.

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In our first Christmas special for 2021, Campaign's Imogen Watson & Arvind Hickman are joined by AMV BBDO chief creative officer Alex Grieve & Droga5 creative director Charlene Chandrasekaran to discuss Christmas ads for John Lewis, Lidl, Disney, Boots, M&S Food, Bounty and Amazon.

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In this week’s podcast, we examine the surge in people moving jobs, dubbed The Great Resignation, and how adland can handle this talent crunch.

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Why VCCP’s academy launch in Stoke should be embraced in the war for talent and diversity. Also covered are the Media Week Awards, in-housing and creativity, as well as ads from Burberry, Barclaycard and more.

Campaign’s Simon Gwynn, Imogen Watson & Arvind Hickman discuss the controversy surrounding John Lewis' insurance ad before they are joined by ad fraud expert Dr Augustine Fou.

2 mins: John Lewis insurance ad controversy

10.20: Dunelm ‘done your way’ by Creature

12.54: Wagamama "Vegamama" by Uncommon Creative Studio

16:17: Camden Town Brewery "Marmite kiss" (in-house)

19:55: Ad fraud with Dr Augustine Fou

On this week's podcast, Maisie McCabe chats to two alumni of Mother as the agency turns 25, while Simon Gwynn and Arvind Hickman discuss the launch of Sky Glass and new ads from Ikea, John Lewis & Partners and Bisto.

1:10 The launch of Sky Glass

7:00 Ikea "Every home should be a haven" by Mother

8:50 John Lewis "Let life happen" by Adam & Eve/DDB

11:30 Bisto "Sticking together" by McCann London

14:10 Mother at 25

Campaign's Arvind Hickman & Simon Gwynn are joined by guests from the two big cinema ad sales houses to discuss Daniel Craig's final outing as 007, Facebook's week from hell & the latest ads.

0:40 Can James Bond save cinema advertising?

13:30 Facebook's whistleblower revelations

22:55 Coca-Cola “One Coke Away From Each Other” by BETC London

27:00 Starling Bank "Set yourself free" by Wonderhood Studios

29:50 Very.co.uk "Very best excuses" by Grey London

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On this week's Campaign podcast, Campaign's Arvind Hickman and Gemma Charles discuss the Power 100, WPP's fine from the US Securities and Exchange Commission, and the latest ads - then Simon Gwynn talks to guests from Saatchi & Saatchi and Wavemaker about providing affordable accommodation to new talent.

2:20 Power 100

10:30 WPP fined by the SEC

12:55 B&Q "Later means never" by Uncommon Creative Studio

14:40 Lego "Rebuild the world" by The Lego Agency

17:10 Visa's out of home ad

21:25 Discussion on the expansion of Saatchi Home with Sarah Jenkins, Hemi Patel, Lisa Thompson and Tony Perkins

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Running order (click links to see the Work on Campaign's website).
2:50 Moneysupermarket (https://www.campaignlive.co.uk/article/moneysupermarket-unveils-moneysuperseven-squad-heroes-first-work-nca/1726297) vs Comparethemarket (https://www.campaignlive.co.uk/article/comparethemarketcom-good-things-happen-when-meerkat-money-vccp-blue/1727690).
8:10 Google "Hands raised" by Uncommon Creative Studio (https://www.campaignlive.co.uk/article/google-hands-raised-uncommon-creative-studio/1727404).
11:10 Heineken "Worth the wait" by Publicis (https://www.campaignlive.co.uk/article/heineken-worth-wait-publicis/1727685).
14:00 Sir Martin Sorrell interview.
This episode was hosted by Campaign’s technology and gaming editor Simon Gwynn, with premium content editor Nicola Merrifield and UK editor-in-chief Gideon Spanier, and edited by Lindsay Riley.

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5:00 Channel 4 privatisation
13:05 GB News
17:10 London Fashion Week
22:10 Asda "Get the Asda price feeling" by Havas London
26:10 International Paralympic Committee "#WeThe15" by Adam & Eve/DDB
30:55 Royal Navy "Raj's story" by Engine Creative

On this week's Campaign podcast, acting news editor Simon Gwynn and UK editor Maisie McCabe discuss one of the biggest stories to hit adland in recent years: the outcome of the JWT employment tribunal, and how coverage unfairly focused on Wunderman Thompson's Jo Wallace.

Simon and Maisie then talk about one of the week's biggest new reviews – the consolidated global media account of food delivery giant Just Eat Takeaway – followed by some of the latest ads.

In the second half of the episode, Maisie speaks to Kev Chesters and Mick Mahoney, strategy and creative partners at Harbour Collective, about their new book The Creative Nudge, and why it pays to ask "What would Gaga do?".

"Being unreasonable means being prepared to dissent," Chesters says. "One of the problems we have in business is we reward consent... You can't be creative if it's not different – you have to be prepared to reward dissent."

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On this week's podcast, Campaign's acting news editor, Simon Gwynn, speaks to Jose Miguel Sokoloff, global creative officer at MullenLowe, about the Nova Awards, which the agency runs in association with Central Saint Martins in London.
You can read about all 14 shortlisted ideas, along with a written version of the interview, here.

Gemma Charles, Campaign's deputy editor, spoke to Adi Hussain, the aspiring advertising creative whose attempts to fundraise for his course fees to attend the School of Communications Arts went viral.

Among other things they talked about the financial barriers to entering adland, diversity and how swallowing a hot sauce helped secure him a coveted ad school place.

He’s been taken on by Creature on a new kind of work placement scheme so Gemma also spoke to the agency’s leadership team to find out more about the initiative and why it’s much needed.

This week’s podcast is all about the four “C”s: Cannes, creativity, cheese and Cleese.

First up, Campaign’s associate editor Kate Magee and UK editor Maisie McCabe discuss the notable winners at the Cannes Lions Festival of Creativity, which took place last week.
The pair move on to “cheese” - why aren’t more funny ads winning at Cannes?

Then Kate Magee interviews the writer and performer John Cleese about creativity.

Cleese has made regular appearances in ads throughout his 55-year career. As he says in the podcast: “There was a time when I was very popular with the advertising fraternity, but it was probably forty years ago. At that time, somebody said there should be an award for the best use of John Cleese,” he says.
In particular, he mentioned the “lovely times” he had working on the Sony ads that he did with Tim Delaney, now chairman at Legas Delaney.

He adds: “I always loved doing commercials because it wasn’t such a massive thing like a movie, but it was like a very good crossword - it takes two days of your life but it's awfully interesting.” Episode notes
3:00 What happened at Cannes: AMV’s big win 5:20 Why aren’t more funny ads winning awards? 8:25 The John Cleese interview 13:30 Why people who rush decisions are cowards 15:10 Why play needs to be separate from everyday life 20:30 The real bar to creativity is the people in charge 26:50 Children know how to play - and then we train it out of them 34:00 Why the key to creative collaboration is diversity 36:00 Advertising is like a very good crossword 37:25 On ageism: “I like a slightly boring older director who knows what they’re doing” 40.35 Ego and self doubt: “We’re all more insecure than we like to admit”

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Campaign’s senior reporter Fayola Douglas catches up with Ogilvy ECD Jules Chalkley on the stop-motion set of the new ad born of the Sipsmith and Wimbledon partnership, featuring the feather-brained Mr Swan.

Chalkely explains the exacting detail the set designers had to go to recreate a scale model of Wimbledon Centre Court - famous for such fastidious rules as allowing the grass to reach only 8mm in height.

Chalkely also reveals the new characters accompanying Mr Swan, including the long-suffering Ani, Rufus the hawk and of course, a Wimbledon super fan.

Listen below or tap ‘subscribe’ to get the podcast on Apple, Spotify and other platforms.

Campaign’s UK editor Maisie McCabe and associate editor Kate Magee discuss the exit of Mother London’s executive creative directors, the inspiration behind our latest magazine cover and Vicki Maguire’s journey to the top.

Maisie and Kate discuss the news that Mother’s creative leaders Ana and Hermeti Balarin are moving to Wieden & Kennedy Portland. They also look at new work from BT Enterprise and SumUp.
Kate talks about the inspiration behind Campaign’s latest front cover: a quirky costume book written by Jane Asher in the 1980s.

Maisie then runs through the main features in the magazine, including why it is a golden age for animation, how brands can navigate the K-shaped revolution and why Havas’ chief creative officer Vicki Maguire’s profile showcases a new type of creative leadership.

Listen below or tap ‘subscribe’ to get the podcast on Apple, Spotify and other platforms.

Campaign’s associate editor Kate Magee interviews Rory Sutherland, vice-chairman of Ogilvy, to coincide with Nudgestock 2021, his annual festival of behavioural science and creativity.

Sutherland explains why adland needs to rebrand creativity so business understands it’s a crucial tool to solve business problems, not just “magic fairy dust” to be added on at the end, as well as discussing whether the Government’s nudges on Covid worked.

And he reveals how Nudgestock would probably have had a large virtual element this year, even without the pandemic, after last year’s event attracted an online audience of 120,000 – far more than a face-to-face version.

Listen below or tap ‘subscribe’ to get the podcast on Apple, Spotify and other platforms.

Campaign’s Gemma Charles interviews the founders of Common People, a new industry forum for working-class people in adland.
The group aims to reduce barriers to entry for people from working-class backgrounds, assist with career development and be a space where people can share their career journeys as a source of inspiration. Gemma talks to the organisers about why such an initiative is important to the ad industry.
But first, Campaign’s UK editor Maisie McCabe and creativity and culture editor Brittaney Kiefer discuss trends from the D&AD Awards and new work from Sainsbury’s and Shelter.
Listen below or tap ‘subscribe’ to get the podcast on Apple, Spotify and other platforms.
This episode was hosted by Campaign’s UK editor Maisie McCabe, with deputy editor Gemma Charles and creativity and culture editor Brittaney Kiefer, and edited by Lindsay Riley.

Campaign’s Brittaney Kiefer, Gemma Charles and Maria Iu discuss the shifts in the ad industry since George Floyd’s murder in 2020.
This week marked a year since Floyd’s death, which sparked a wave of Black Lives Matter protests around the world and a ripple effect on sectors including advertising.
But was anything really different about that moment for the industry? Brittaney, Gemma and Maria discuss the impact that has been felt in areas such as casting and on-screen representation, talent and equal pay.
What change has occurred since Floyd’s murder and the resurgence of the BLM movement, and what needs to happen next?
Listen below or tap ‘subscribe’ to get the podcast on Apple, Spotify and other platforms.
This episode was hosted by Campaign’s creativity and culture editor Brittaney Kiefer, with deputy editor Gemma Charles and intelligence editor Maria Iu, and edited by Lindsay Riley.

Campaign’s Brittaney Kiefer and Kate Magee share their highlights from a busy week of strong creative work.
First, Kate shares some reactions she received to her May feature about the industry’s long hours culture. Does the response point to genuine change on the horizon for advertising’s work culture?
Then Brittaney and Kate review some of the standout campaigns that have been released this past week from Guinness, the Alzheimer’s Society, the Kiyan Prince Foundation and EA Sports, Nike and Diet Coke.
To round out the episode, listen to an excerpt from a Media360 session with Vanessa Kingori, publishing director of British Vogue, who talks about transforming the brand.
Listen below or tap ‘subscribe’ to get the podcast on Apple, Spotify and other platforms.
This episode was hosted by Campaign’s creativity and culture editor Brittaney Kiefer, with associate editor Kate Magee, and edited by Lindsay Riley.

Campaign’s Brittaney Kiefer, Gideon Spanier and Kate Magee discuss the May issue cover feature on best places to work.
As Covid is shifting the workplace landscape, what makes a “best place to work” in 2021? Kiefer, Spanier and Magee talk about how material perks aren’t quite enough anymore as more people reassess what they want from life.
Then they talk about what makes a bad place to work, the industry’s problematic long hours culture and what can be done to change toxic patterns.
This episode was hosted by Campaign’s creativity and culture editor Brittaney Kiefer with UK editor-in-chief Gideon Spanier and associate editor Kate Magee, and edited by Lindsay Riley.

Campaign’s Brittaney Kiefer and Omar Oakes talk about Fifa’s latest campaign and what it teaches advertisers about diversity and authentic storytelling.

Fifa’s campaign, which won Channel 4’s annual Diversity in Advertising Award, depicts the Midnight Ramadan League, a grassroots club in Birmingham that helps Muslims continue to play football during the month of Ramadan. Kiefer explains unique aspects of the creative process and why it is a significant step forward for the ad industry. Director Bassam Tariq called it an "unapologetically Muslim commercial" and it holds lessons for other marketers.
Kiefer and Oakes also discuss Channel 4’s new pregnancy loss policy and why it could represent a shift in the industry’s workplace culture.

Campaign’s Brittaney Kiefer, Maisie McCabe and Kate Magee lift the curtain on the School Reports, which evaluate how advertising and media agencies have performed over the past year.

After a difficult year, what do the School Reports reveal about the health of the industry and its future? How was the diversity of businesses scrutinised this year? And what does it take to get a top score?

Plus, the team discuss a debate that reignited recently about whether in-housing poses a real threat to the creativity of agencies.

Campaign’s Omar Oakes and Brittaney Kiefer wade into the controversy surrounding media coverage of Prince Philip’s death.
The BBC received a record-breaking 100,000 complaints from members of the public after it cleared its schedules to cover the Duke of Edinburgh’s death. Was the BBC right to take this approach, and is it indicative of a larger problem at the corporation?
Oakes and Kiefer also discuss whether marketers should take more responsibility for the welfare of agencies during pitches. It is a significant question as the pandemic accelerates changes in work cultures.
Plus: Tesco showed some generosity in its advertising by urging people to visit their local after pubs reopened in England.

This episode was hosted by Campaign’s media and technology editor Omar Oakes with creativity and culture editor Brittaney Kiefer and edited by Lindsay Riley.

Uncommon Creative Studio founders Lucy Jameson, Natalie Graeme and Nils Leonard talk to Campaign's UK editor Maisie McCabe about winning Campaign's UK creative agency of the year, despite being a three-year-old business and having to navigate the Covid-19 pandemic.

Some Campaign articles to aid your listening experience (all links to campaignlive.co.uk):
- Uncommon wins agency of the year
- Broadcasters' joint ad campaign promoting power of TV
- B&Q's relaunch ad in September

And here is Facebook EMEA VP Nicola Mendelsohn speaking on the Campaign podcast last October. Her new podcast is called "Now, Then Ten".

This episode was edited by Lindsay Riley.

Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.
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The7stars' Jenny Biggam and The Aperto Partnership's Scott Moorhead discuss whether the role of media agencies are at a "crossroads", with two conflicting business models causing potential issues for their relationships with advertisers.

Omar and Maisie also imagine what a rumoured Publicis Groupe merger with Havas could look like, whether WPP CEO Mark Read is right that not enough attention is paid to the creative used in targeted online advertising, and B&Q's new "farewell to winter" spot.

Episode notes (links to stories on campaignlive.co.uk):
1:00 Could Publicis really merge with Havas?
4:45 Is Mark Read sending a message to WPP agencies about creativity?
11:00 B&Q "We will grow again" by Uncommon Creative Studio
16:00 Jenny Biggam and Scott Moorhead interview
- See Moorhead and Andrew Mortimer's piece: "The role of the media agency is at a crossroads"

This episode was hosted by Campaign's media & technology editor Omar Oakes with UK editor Maisie McCabe and edited by Lindsay Riley.

Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.
Follow us on Instagram: Campaign Magazine
Tweet Tweet @CampaignMag
Join our LinkedIn group

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Publicis Groupe's Magnus Djaba and Brixton Finishing School's Ally Owen give a frank assessment to Brittaney Kiefer of how 'open' the UK advertising industry is and how to widen access to talent.

Despite rising to become global president of Saatchi & Saatchi, Djaba claims his mother still has no idea what he does for a living, while Owen likens the industry to a private members' club.

Omar Oakes and Kate Magee also address the week's most notable ad campaigns and industry news. They discuss whether the office could become a competitive advantage in media as the UK reopens from lockdown, and also unpick the state of gaming in marketing after Campaign's inaugural Gaming Summit.

Episode notes (links to stories on campaignlive.co.uk)
3:45: Pick of the week: Replens MD "Sex never gets old" (The Gate)8:00 MoneySupermarket "Monster" (Engine)10:15 Is the office a competitive advantage in media?19:50 Gaming Summit: opportunities and warnings for marketers27:50 Magnus Djaba and Ally Owen interview

This episode was hosted by Campaign's media & technology editor Omar Oakes with associate editor Kate Magee and edited by Lindsay Riley.

Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.
Follow us on Instagram: Campaign Magazine
Tweet Tweet @CampaignMag
Join our LinkedIn group

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Should the ad industry stop trying to make high art and just aim for popular appeal? This debate has been raging since Campaign published its March cover feature, “Why advertising should be more Mrs. Brown’s Boys and less Fleabag”. Brittaney, Maisie and Kate unpack this debate and weigh in with their own opinions.
They also discuss a new Nike ad celebrating the strength of pregnant women, which is Campaign’s Pick of the Week. And what does the departure of esteemed creative leader Tony Davidson from Wieden & Kennedy London mean for the future of that agency?
Later in the episode, legendary planner Paul Feldwick talks to Engine chief strategy officer Gen Kobayashi about whether advertising has become too “knowing” for its own good.

Harry & Meghan with Oprah drew in a huge audience for ITV, but what does this mean for TV, the newspaper media and how mental health issues are discussed?

Omar and Brittaney also discuss new ad campaigns by Maltesers (timed around International Women's Day) and Deliveroo (which announced a stock market float). Read Brittaney's interview with Michelle Oliver, marketer at Malteser's brand parent Mars.

Then Lucky Generals co-founder and now author Andy Nairn discusses his book Go Luck Yourself and what luck's got to do with advertising and culture.

*Note: This episode contains mentions about suicide that may be upsetting to some people. If you want to avoid this content, skip from 11.30 to 13.30.

Running order (links to stories on Campaign's website):
1:30 Unpicking the "Harry & Meghan" media storm16:00 Maltesers "Not after that display" by AMV BBDO and International Women’s Day advertising21:00 Deliveroo "Garlic" by Pablo27.30 Andy Nairn interview

This episode was hosted by Campaign's media & technology editor Omar Oakes with creativity & culture editor Brittaney Kiefer and edited by Lindsay Riley.

Want to ask us a question or respond to what you've heard? Please email campaign@haymarket.com with "Podcast" at the beginning of the subject line.

Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.
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Omar and Brittaney discuss whether the BBC is right to put BBC Three back on 'normal' TV, Bodyform's new ad campaign (or should that be "cam-pain"?), Airbnb's decision to spend less on performance marketing and what impact the new media app Clubhouse is having.

Then Omar speaks to Media Bounty MD Jake Dubbins and O2 head of culture and innovation Laura Lesser about the work of the Conscious Advertising Network, how advertisers may unwittingly fund hate speech and misinformation, how both ad-funded tech platforms and the open web must be reformed, and how brands should hold themselves and media agencies to account.

Running order (links to stories on Campaign's website):
2:00 BBC Three is going back on telly
5:40 Bodyform "#PainStories" (AMV BBDO)
13:30 Why Airbnb will spend less on performance marketing and why it matters
20:30 Clubhouse and how social media rivals are responding
28:00 Jake Dubbins and Laura Lesser interview

This episode was hosted by Campaign's media & technology editor Omar Oakes with creativity & culture editor Brittaney Kiefer and edited by Lindsay Riley.

Want to ask us a question or respond to what you've heard? Please email campaign@haymarket.com with "Podcast" at the beginning of the subject line.

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Omar and Brittaney discuss Adil Ray's TV roadblock campaign to encourage ethnic-minority people to take the Covid-19 vaccine. Why it is necessary and is using the biggest broadcast media channels enough to reach a diverse audience?

Read Brittaney's feature for more.

They also get into Tommee Tippee's attempt at getting real about breastfeeding and how the TV advertising industry seems to be in "experimentation" and "collaboration" modes.

Then Paul Cowan talks to Omar about his consultancy work with agencies to fix broken client relationships, how more training is needed for account management, and what lies at the root of common problems that develop all too often.

Cowan is about to launch a new book "Connecting with Clients", which comes out next month. Before becoming a consultant and psychotherapist he founded Cowan Kemsley Taylor and was group account director for Saatchi & Saatchi.

Running order (links to stories on Campaign's website):
2:30 "#TakeTheVaccine" (Engine)
9:00 Tommee Tippee "The boob life" (Manifest)
14:30 What we learned from the TV Advertising Summit
17:00 Paul Cowan interview

This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.

Want to ask us a question or respond to what you've heard? Please email campaign@haymarket.com with "Podcast" at the beginning of the subject line.

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Omar and Brittaney take a closer look at two KFC brand collaborations that launched within days of each other - Walkers (in which Gary Lineker imagines himself as Colonel Sanders) and Pizza Hut. What's KFC up to and do all brands win equally when marketing together?

Then Brittaney chats to Niran Vinod and Damola Timeyin, the creative strategists and authors that have released the marketing guide How to Build It under Stormy’s publishing imprint #Merky Books. They get into how people starting out in advertising can build their network despite social distancing and how brands can market with purpose authentically.Running order (links to stories on Campaign's website):
2:30 KFC and Walkers "It makes sense" (in-house) / Pizza Hut "KFC popcorn chicken pizza" (Iris)9:15 Halifax "It's a people thing" (New Commercial Arts)15:00 Habito "The road to completion" (Uncommon Creative Studio)18:15 Interview with Niran Vinod and Damola Timeyin

This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.

Want to ask us a question or respond to what you've heard? Please email campaign@haymarket.com with "Podcast" at the beginning of the subject line.

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Brittaney Kiefer, Campaign's creativity and culture editor, expands on her cover feature about neurodiversity in adland.
The team also discuss Campaign's media agency survey of the UK TV sales houses and the state of the market amid the streaming wars and the pandemic.

This week's ad review is dominated by the big-budget Super Bowl spots, but did brands play it safe this year?

Running order (links to stories on Campaign's website):
5:00: February issue highlights
19.20: Virgin Media "Faster brings us closer" (Adam & Eve/DDB)
24:40 Churchill "Slide" (Engine)
27.10 Super Bowl ads: featuring T-Mobile, Doritos, Cheetos, Jeep, Amazon and Reddit
This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.

Listener feedback - please email campaign@haymarket.com with "Podcast" at the beginning of the subject line.

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Campaign magazine duo Omar and Brittaney discuss three very different ad campaigns this week: Pornhub's sustainability messaging, Pringle's tie-up with a video game franchise, and EE's support for teachers during Covid-19.

They also take a closer look at Wonderhood Studios' chief creative officer Aidan McClure's revelation that the agency is being run "like a factory" in order to increase wellbeing.

Then Jellyfish's Rob Pierre tells Omar about how the pandemic has impacted the digital marketing agency group, having just begun a global expansion fuelled by investment from French company Firmalac. Pierre firmly believes work should be like a "hobby", which in practice has meant getting rid of line managers and using a mathematical formula to calculate employees' pay.

Running order (links to ads on Campaign's site):
02:00 Pornhub "Sexstainability" (in-house)
10:30 Pringles "Meet zombie Frank" (Grey)
14:30 EE "A message for teachers" (Saatchi & Saatchi)
18:00 Should creative companies be more like factories?
26:00 Rob Pierre interview

This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.

Listener feedback - please email campaign@haymarket.com with "Podcast" at the beginning of the subject line.

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The industry is abuzz with activity as several brands, including Just Eat, NatWest and Asda, begin the year by launching account reviews across advertising and media.

Campaign's media & tech editor Omar Oakes and creativity & culture editor Brittaney Kiefer discuss what is going on among the big stories this week. They also drill down into new ads launched by Just Eat, The Guardian, Girl Up and the UK government.

Then James Murphy (founder of New Commercial Arts and Adam & Eve, now part of DDB) and Metz Bryan Fasano (Other) talk to Brittaney about how they've adapted to WFH culture, overcoming production challenges, and how they have reacted to the explosion in new-business activity.

“The conditions under which we work and pitch, over these virtual channels, is extremely democratising. We can turn up as a startup on a Zoom and we look exactly the same as McCann or Adam & Eve/DDB. There’s no physical difference, there’s no large marble reception with greeters and a build building.” - Murphy“Pitching during lockdown may be the best thing that’s ever happened to whole idea of pitching…. It levels the playing field and you can just focus on the actual work." - Bryan-Fasano

Running order:
4:00 Just Eat launches new TV spot and reviews ad account - why are so many brands reviewing now?13:30 Work inspired by US Veep Kamala Harris: The Guardian and Girl Up20:30 Are the government's Covid-19 information campaigns becoming more aggressive?
27:30 Murphy and Bryan-Fasano interview

This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.

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Campaign's respective media and creativity editor, Omar Oakes and Brittaney Kiefer, discuss Asda’s decision to review its advertising agency account, as well as recently-launched UK ad campaigns including Oatly, Quorn, and Beagle Street Insurance.

Then MediaCom chief transformation officer Sue Unerman and her partner, journalist and mindfulness coach Mark Edwards, speak to Omar about their book, Belonging, which they co-authored alongside Kathryn Jacob, chief executive of Pearl & Dean. They discuss whether creative company culture is particularly vulnerable to anti-diverse monocultures, what practical steps people at different levels of the organisations can do to make work more inclusive.

"This whole ‘fitting in’ and ‘fitting the culture’ [idea] has actually backfired.... you might find good people to fit your culture but great people will expand your culture" - Unerman Running order (and links to ad campaigns)2:00 Asda reviews ad account - what now for Sonny and his family?
6:00 Oatly (in-house)
10:20 Quorn (Adam & Eve/DDB)
15:50 Beagle Street (Creature)
20:30 OSU (Wonderhood)
26:50 Sue Unerman/Mark Edwards interview

This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.

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Campaign's media & tech editor Omar Oakes and creativity & culture editor Brittaney Kiefer take a closer look at the first major ad campaigns of the year.

Then Walk-In Media CEO and founder Simon Davis talks to Omar about his agency's recent merger with Agenda21 and how the big network media buyers are neglecting smaller "long-tail" advertisers at their peril.

Davis says there has always been a desire from brands for agencies to offer integrated creative and media services, but now there are more fast-growing direct-to-consumer advertisers that “need it now” as they look to expand through marketing.
Running order (click links to see the Work on Campaign's website):
9:00 Ikea "Fortune favours the frugal" by Mother
16:00 MacMillan Cancer Support "Whatever it takes" by AMV BBDO
22:00 The British Army "Fail, learn, win" by Karmarama
27:30 Where are all the January travel ads? (apart from On The Beach "Someday" by Uncommon)
30:00 Simon Davis interview

Correction:
- Nils Leonard went topless with Iggy Pop at Cannes Lions in **2016

Snoop Dogg quiz:
IMDB informs us that Mr Dogg has appeared in ads for no less than 13 brands:
XM Satellite RAdio (2002)AOL (2003)T-Mobile (2004, 2017)Bel Company (2005)Chrysler (2005)Wonderful Pistachios (2011)Burger King (2016)
Dunkin’ Donuts (2019)Just Eat (2020)SodaStream (2020)Corona (2020)The General Insurance (2020)Tostitos (2020)
This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.

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In this special edition of Campaign’s podcast, Snapchat’s regional general manager, Ed Couchman, MG OMD CEO Natalie Bell, and Lucky Generals’ co-founder Helen Calcraft share their views about how brands and agencies plan to accommodate the needs of the younger workforce during Covid-19.

Please visit the Campaign-Snapchat hub for more information about the Snapchat Generation.
Warning: some of the topics discussed are of a sensitive nature and listener discretion is advised.
Running order:
3:01 How has young people’s time on Snapchat and online changed since the start of the pandemic?8:02 Gen-Z: what we should know about them and the challenges they’ve faced in 2020?16:05 Forms of engagement for younger workers at home 19:24 Changes in approach to bringing new talent26:50 The misconceptions brand marketers have about young consumers
30:40 The likelihood of using more influencer marketing in campaigns
38:15 Trends that accelerated due to the pandemic but will have a lasting impact
This special episode is hosted by Campaign's media and technology editor Omar Oakes and produced by ReThink Audio and Rebecca Grisedale-Sherry.

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Sue Frogley and Douglas McCabe discuss:
- how 2020's streaming wars and explosion of ecommerce has impacted commercial media
- how media agencies have (and haven't) restructured this year
- is it time for creative and media to come back together?
- what lasting impact did the Facebook brand boycott have?
- can cinema and outdoor bounce back in 2021?

McCabe: "Ecommerce has really exploded... as of this summer, we've jumped to 2024."
Frogley: "Often [brands] have completely different people in charge of creative and media. There’s no point in us creating a structure of something we think clients may want - particularly not now, because all clients are firefighting."

This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.

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Uncommon's Nils Leonard and Mother London's Katie Mackay-Sinclair talk to Brittaney Kiefer about what creative work stood out and creative companies have adapted in this pandemic-hit year (14:40). They are candid about how the creative process has been helped and hindered by home-working, how brands with purpose had effective messaging during the pandemic, and what lies in store for 2021.

Omar and Campaign editor-in-chief Gideon Spanier discuss the latest industry news, including Dentsu announcing another major round of job cuts and latest forecasts that the UK ad market will 'only' shrink by 4% this year (02:20).

Plus Sarah Salter, head of innovation at Wavemaker, reveals what she will look out for as chair of the judging panel for the upcoming Campaign Tech Awards (44.30).

Leonard: "This country in particular is going to need to find its venom and its again, because we’re lost. The creative industries are going to see a renaissance like we’ve never had."
Mackay-Sinclair: "The Microsoft Sam montage of ‘all Covid ads look all the same' is the best reflection of what happens when everything is conditional and everyone is crippled by fear."

This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.

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David and Verra discuss why growth is more difficult than ever for brands and how media companies should respond. Twitter has found more people are talking about their mental health openly on the platform, but what responsibility does Twitter have for users' mental wellbeing? And are brands too worried about innovation with a US West Coast mindset?

We also discuss why Twitter launched Fleets (its apparent answer to Instagram Stories) and why the future of social media will be tied more to activities rather than passive scrolling and commenting.

Parish notices:
- Goodbye producer Ben, who has played a key role in the Campaign Podcast this year. Everyone at Campaign misses him already - check out his interview with advertising graduates to discuss how difficult is has been trying to get a job during the pandemic.
- Don't miss next week's Campaign Publishing Summit, discussing innovation and strategy in UK publishing media
- The Campaign Tech Awards 2021 has just launched with new categories championing diversity and technology that helped brands respond quickly to change.

This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.

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Campaign's Brittaney Kiefer is joined by some of advertising's top creative leaders to discuss this year's slate of Christmas ads and the unique challenges of creating them during the coronavirus pandemic.Adam & Eve/DDB chief creative officer Rick Brim, Droga5 London CCO David Kolbusz and Havas London CCO Vicki Maguire share their perspectives in a festive edition of the podcast. Brim gives a candid look at what went into making the much-anticipated John Lewis & Partners and Waitrose & Partners joint Christmas campaign. The group also talks about the increased diversity of the ads, picking the right soundtrack, which brands struck the right tone and this year’s biggest surprises. Stick around until the end when Kolbusz shares a special festive song.Running order:2:00 - TK Maxx6:15 - Sainsbury's12:55 - John Lewis and Waitrose22:30 - Tesco34:17 - David Kolbusz's special Christmas songListen here or subscribe on your favourite podcast player to make sure you don't miss a future episode:
This episode was hosted by Campaign's creativity and culture editor Brittaney Kiefer and edited by Ben Londesbrough.

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Alison and Gideon discuss what impact Joe Biden's win will have on trust in media and the fake news narrative; the impact on culture in US and UK; and how a Biden presidency can be different with respect to antitrust/regulation and other issues in advertising.

Then Gideon and Omar discuss the just-published November issue of Campaign, which features Faces to Watch 2020 – our pick of the industry's brightest and best – the tough future for the generation following them. Gideon also discusses his interview with S4 Capital founder Sir Martin Sorrell, who has built a £2bn+ business since leaving WPP in 2018.

This episode was hosted by Campaign's media and tech editor Omar Oakes and edited by Ben Londesbrough at Campaign.Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.
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This week Omar is joined by Campaign's deputy news editor Simon Gwynn to discuss the biggest headlines of the last fortnight.

Nick Emery's departure from Mindshare after a prank gone wrong has surprised the advertising industry. Omar and Simon discuss trust and etiquette on video calls, the standards CEOs must hold themselves to, as well as other high-profile examples.

Nike has also pushed Americans to "change the world" in election voting push, and in the UK brands have been getting involved with footballer Marcus Rashford's campaign to extend free school meals to the school holidays. Is this now the norm for brands, or just a passing phase?

Omar is then joined by Facebook's EMEA vice-president Nicola Mendelsohn in a wide-ranging interview that covers her diagnosis with a rare form of cancer, Facebook's release of the book Building Brilliant Brands, the recent brand boycott over Black Lives Matter, its EMEA client council, and what the social media giant was due to announce at its IAB upfront.

This episode was hosted by Omar Oakes and edited by Ben Londesbrough at Campaign.
Running order:
1:38 - Nick Emery’s departure from Mindshare and the standards of CEOs8:53 - Brands becoming political15:11 - Campaign BIG Awards shortlist announced16:01 - Nicola Mendelsohn interview 44:14 - Ads review, featuring: Amazon Alexa, EE, & Greenpeace

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Omar is joined by Gideon Spanier and Jeremy Lee to talk about the week's big stories, ad campaigns and highlights from Campaign's October Issue.

Our cover story examines whether the combined impact of Brexit, coronavirus and remote working will curb London’s dominance and could lead to a reshaping of the creative map of the UK. We also look at the latest Power 100, Campaign's annual roll call of top marketers, and discuss the news that BBH and MediaCom have won the IPA Effectiveness Grand Prix for their Tesco revival over the last five years.

Ben McOwen Wilson, MD of YouTube UK, also joins the podcast to talk about the future of TV and the introduction of YouTube Select, a new advertising tool that "surfaces a diverse mix of relevant content lineups and programs - each tailored to unique marketing needs." Omar and Ben discuss the demand for contextual advertising, the wealth of content on YouTube and brand safety, and his view that YouTube representing modern Britain better than traditional media.

This episode was hosted by Omar Oakes and edited by Ben Londesbrough at Campaign.
Running order:
1:47 - Campaign's October Issue: the new UK creative map and speaking up for the spoken word (read more)
10:58 - BBH and MediaCom wins the IPA Effectiveness Grand Prix for Tesco revival (read more)
15:40 - YouTube's MD Ben McOwen Wilson on YouTube and the future of TV
41:08 - Ads review, featuring: HSBC; Aunt Bessie's; and Dunelm

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It's a podcast episode about podcasts! On the show this week is Acast UK + ROW MD Georgina Holt, who has joined the leading podcast company from publisher-land and TBWA\London chief strategy officer Anna Vogt who has launched The Rebuilders podcast as a side hustle. Strategy and tips galore for marketers and content creators.

This episode was hosted by Omar Oakes and edited by Ben Londesbrough at Campaign.

Running order:
1:45 - Why is Dentsu merging iProspect and Vizeum? (Read more)
11:00 - How much money the government is paying agencies for Covid-19 comms (Read more)
14:40 - The state of the podcast market, with Georgina Holt and Anna Vogt
46:10 - Ads review, featuring The Black Farmer, Rustlers, and Samsung

Get in touch with us:
Email Omar or Ben with questions or ideas for future episodes: omar.oakes@haymarket.com, ben.londesbrough@haymarket.com
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It's a double-header of ten-year anniversaries this week. Omar and Jeremy discuss Byron Sharp's recent Campaign interview, in which he criticised the "embarrassing arrogance" of marketers that would think people were interested in what they had to say about the coronavirus. Sharp's seminal marketing text How Brands Grow was published in 2010.
Sarah Frier, the Bloomberg News reporter, wrote the book on Instagram recently and reveals how the globally popular social media brand has evolved and how its founders struggled to retain control since being acquired by Facebook in 2012, just two years after launching in October 2010.

Omar and Jeremy then return to discuss some of this week's ads.

Running order:
1:24 - Byron Sharp
7:15 - Elvis joins growing list of agencies leaving the office
11:00 - Interview with Sarah Frier: Instagram chat at 10 and what's next.
38:55 - Ads review: John Lewis Home, Mercedes-Benz, and Nokia.

Get in touch with us:
Email Omar or Ben with questions or ideas for future episodes: omar.oakes@haymarket.com, ben.londesbrough@haymarket.com
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Campaign journalists Gurjit and Jeremy discuss ITV's recent anti-racism ad that was in support of dance group diversity. The ad received praise following complaints about the group's recent Black Lives Matter performance on Britain’s Got Talent (the complaints were later dismissed by Ofcom). They also unpick London mayoral candidate Shaun Bailey's call to allow sponsorship deals for tube stations, in a deal that could be worth £100 million.

Then producer Ben speaks to recent graduates from the Watford Course and SCA 2.0, about their experiences of graduating into a global pandemic, including the pair who set up G.U.A.P.P.P Creative Studios, or 'Give Us A Placement Pretty Please'. Munraj Singh Chawla and Rachael Simões, talented graduates from SCA 2.0, recently described the process as 'emotionally draining', but remain hopeful and proactive in trying to find placements. Watford graduates Paloma Gardiner and Alistair Milne also came up with a creative solution by forming their own agency, GUAP.P.P Creative Studios, in a bid to earn some experience. Setting up the company cost them just £12, and has lead to interest from agencies.

Running order:
2:17 - ITV doubles down on Diversity with tactical ad
7:39 - Should TfL change Tube station names for sponsor?
11:34 - Aspiring ad creatives discuss tactics for beating the hiring freeze
42:15 - Ad review, featuring B&Q, Heinz and Cadbury Dairy Milk.

This episode was hosted by Gurjit Degun and produced by Ben Londesbrough.

Get in touch with us:
Email Omar Oakes or Ben with questions or ideas for future episodes: omar.oakes@haymarket.com, ben.londesbrough@haymarket.com
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This week sees Campaign launch its September issue. Omar is joined by Gideon Spanier and Jeremy Lee to explore some of the stories in the new issue, including a scoop on secret talks to merge Saatchi & Saatchi and M&C Saatchi.

Then Brittaney Kiefer discusses discrimination in casting in the advertising industry, with guests Alex Bennett Grant from We Are Pi and Jody Furlong from The Eye Casting. They discuss how the Black Lives Matter movement provided the impetus to act on this discrimination, accountability and racism in casting briefs, and the Before You Shoot pledge.
Omar and Jeremy then return to discuss some of this week's ads.

Running order:
5.00 - Secret talks to merge Saatchi & Saatchi and M&C Saatchi
16.00 - Brittaney Kiefer's interview with Alex Bennett Grant and Jody Furlong on discrimination in casting
48.30 - Ads review featuring Yorkshire Tea, Squarespace and O2

This episode is hosted by Omar Oakes and produced by Ben Londesbrough.

Get in touch with us:
Email Omar or Ben with questions or ideas for future episodes: omar.oakes@haymarket.com, ben.londesbrough@haymarket.com
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Omar and Jeremy both have new jobs at Campaign and discuss what this means, before delving deeper into some of the the biggest stories in advertising and marketing this week.

There is also a taster of what's going on at Campaign360, this week's virtual conference, where brands including Just Eat, Patagonia and Bacardi discuss how they have had to adapt messaging and strategy during the Covid-19 pandemic.

The Asda family are indeed a "real-life family"!

Running order:3:30 - Mark Read’s comments and whether addend has an ageism problem.10:30 - Sir Martin Sorrell - why’s he still throwing grenades at WPP?15:00 - Are people being unfair on Dettol’s much-maligned ‘back to the office’ advertising?18:20 - Campaign360 sneak peek: "How can you adapt to the post-Coronavirus performance marketing landscape?"
John Harrington is joined by Alex Weller (marketing director, Europe at Patagonia), Raoul Shah (joint CEO and founder of Exposure), Ben Carter (global director of restaurants and strategic partnerships atJust Eat) and Lisa Jedan (VP, global brand communications at Bacardi).36:30 - This week’s ads: featuring Asda, Channel 4 and BT

Get in touch with us:
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Fayola Douglas, experiences editor at Campaign, is joined by Peter Heath, Managing Director of PLASA, and Helen Hanson, Founder of HEL's, an immersive events and brand experiences agency.

They discuss the events industry and what needs to be done to save it, including the recent #lightitinred campaign that saw buildings illuminated across the country.

The coronavirus pandemic essentially brought the live events sector to a standstill. While furlough schemes and government funding is helping, some say freelancers, self-employed people and suppliers, are not receiving the support needed. With the return to events now looking like a long slow journey, this podcast explores what the sector needs to thrive in the future.

Running order:0:00 - Intro and news with Simon Gwynn1:00 - John Lewis dropping it's tagline5:30 - Return to the office9:30 - Simon’s experience of a socially distanced gig14:00 - Introductions to Peter Heath and Helen Hanson16:35 - The current state of the events industry17:35 - The #lightitinred campaign19:30 - How the pandemic has affected Helen’s business and other businesses25:15 - Discussion on the furlough scheme and £1.75 billion Government help for buildings 28:40 - How will events work with social distancing?31:52 - Are there things to look forward to?
Get in touch with us:
Email Omar or Ben with questions or ideas for future episodes: omar.oakes@haymarket.com, ben.londesbrough@haymarket.com
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Simon Gwynn is joined by Caroline Foster Kenny, global chief client officer at Wunderman Thompson, Ed Palmer, managing director at St Luke’s, and co-chair of the IPA Client Relationship Group, and Ben Caulfield, head of mothering at Mother, to talk about the new IPA report on The Future of Account Management.

This podcast aims to find out whether there really is a crisis for the discipline and if so, what agencies should be doing to rectify the situation.

Running order:

1:00 - Hellos to guests
6:00- What is in the IPA report?
8:00 - Is this a good vs bad thing?
11:45 - What skills need to be encouraged?
17:00 - Does it need to be a designated role?
18:30 - Comments on Paul Burke’s piece
25:30 - The problem of diversity and what can agencies do to improve the diversity of account management
29:40 - closing thoughts
30:20 - News and ad chat with Jeremy Lee

This week on the Campaign podcast we’re discussing topics that we don’t often talk about: wombs, vulvas, sex, intimacy, and erectile dysfunction.

Two recent ads, Bodyform’s “Womb stories” and Viagra’s “Love story”, explored these often taboo topics. They also both earned a Campaign Pick of the Week.

Nadja Lossgott and Nick Hulley, executive creative directors of AMV BBDO, made Bodyform’s “Womb stories”, as well as a long line of award-winning ads for the brand before that. Laurent Simon is chief creative officer and Tamryn Kerr is creative director at VMLY&R London, the agency behind Viagra’s campaign.

Running order:
Hellos and introductions: 0:28

Intro to Womb Stories: 2:24
Intro to Viagra Connect: 8:12

Choosing animation for both ads: 11:23
The new rules of sex and advertising: 14:11
Taboos and shame, the responsibility of advertisers? 19:26

Online comments and hate: 23:44

Remaining taboos in advertising: 26:50

Sue Higgs recently wrote a powerful piece discussing her experiences of bullying at a previous agency that affected her mental health. She joins the Gunnercooke employment lawyer Shilpen Savani to discuss what the ad industry needs to do to confront this ‘last taboo’.

Also on the podcast, Campaign news editor Gurjit Degin talks about the week’s big issues, including the government's new health strategy. We also pay tribute to Campaign’s former global editor-in-chief Claire Beale.

Running order:

News - 1:50Adland's bullying - 9:40This week’s ads - 37:40

Get in touch with us:
Email Omar or Ben with questions or ideas for future episodes: omar.oakes@haymarket.com, ben.londesbrough@haymarket.com
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Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.

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Running order:

1:50 - unpacking the CMA report with Nick and Joanna
9:48 - implications for the online display market
12:09 - should advertisers care?
17:35 - the break-up of Google and Facebook?
27:20 - how media agencies think
38:30 - closing thoughts
Get in touch with us:
Email Omar or Ben with questions or ideas for future episodes: omar.oakes@haymarket.com, ben.londesbrough@haymarket.com
Follow us on Twitter: @CampaignMag
Follow us on Instagram: Campaign Magazine
Join our LinkedIn group

Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.

Running order:
2.30: Advertisers boycott Facebook over racist content policies - will things be different this time? 6.00: Cinemas are reopening but how will the sector adapt?10.30: Cannes Lions goes virtual15.00: David Jones interview47.00: Ads review - featuring Moneysupermarket.com, Lawn Tennis Association and DaciaLinks to stories we talked about:* How much power do brands have to change Facebook's behaviour with boycotts? * Kathryn Jacob: We will value cinema experience even more after lockdown * Simon Gwynn interviews P&G's Mark Pritchard at 'virtual Cannes Lions'

Get in touch with us:
Email Omar with questions or ideas for future episodes: omar.oakes@haymarket.com
Follow us on Twitter: @CampaignMag
Follow us on Instagram: Campaign Magazine
Join our LinkedIn group

Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.

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Read the open letter: "Advertising leaders commit to actions not words"
Read Shanice Mears' response: "A response to adland: thank you, but no thank you"
"BAME representation drops at UK agencies, IPA Census reveals" (April 2020)
Get in touch with us:
Email Omar with questions or ideas for future episodes: omar.oakes@haymarket.com
Follow us on Twitter: @CampaignMag
Follow us on Instagram: Campaign Magazine
Join our LinkedIn group

Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.

Running order:

1.15: How New Commercial Arts pinched Halifax from founders’ former agency Adam&Eve/DDB5.10: Regarding Howard and other Halifax classic ads8.05: Why Walkers has split with AMV BBDO after 22 years11.00: What’s happening at BBH amid Jon Peppiatt’s departure13.20: Industry numbers show green shoots of optimism15.33: Brian Wieser interview: global media and marketing trends since the pandemic and what we expect to happen next42.26: Ad review, featuring Nike, CALM, and Argos

Jo Arscott’s column: “The George Floyd tragedy raises urgent questions for the industry about race”
Get in touch with us
Email Omar with questions or ideas for making the podcast better: omar.oakes@haymarket.com
Follow us on Twitter: @CampaignMag
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Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.

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Running order:
2.07: How are advertising companies planning to ask staff to return to offices?6.00: What’s in store for agency startup New Commercial Arts (watch Claire Beale's interview here)12.45: Agencies standing up to ‘bullying’ clients 15.40: Victoria Fox and Duncan Wood discuss how brands are running online pitch meetings38.09: Ads - featuring BBC, HSBC, KFC and TikTok (watch these ads here)

Get in touch with us
Email Omar with questions or ideas for making the podcast better: omar.oakes@haymarket.com
Follow us on Twitter: @CampaignMag
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Join our LinkedIn group

Read advertising industry news, features, and the latest ads on campaignlive.co.uk.

Running order:
1.30: Is the government's new 'Stay Alert' messaging effective?
6.10: How agencies are planning to return to whatever 'normal' is
10.50: Why did Omnicom merge Rapp and Proximity?
14.20: ISBA and PwC discuss their remarkable programmatic report
34.05: Ads - featuring British Gas, Just Eat and Durex

Get in touch with us
Email Omar with questions or ideas for making the podcast better: omar.oakes@haymarket.com
Follow us on Twitter: @CampaignMag
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Read advertising industry news, features, and the latest ads on campaignlive.co.uk.

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Running order:
1.09: How to run an awards competition during lockdown times3.00 The game changers: Samsung’s world-first vertical gig; Wimbledon tennis' "1980 rematch"; and Airbnb’s night at the Louvre.5.18 Agency of the year: why did XYZ win?11.30 What the winners tell us about the future of brand experiences 19.30 Stand-out activations from the last year

This episode was recorded and edited by James Everett at No.8 and executive-produced by Omar Oakes, Campaign's global tech editor.

Follow us on Twitter: @CampaignMag
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Read advertising industry news, features, and view the latest ads on campaignlive.co.uk.

This episode was recorded and edited by James Everett at No.8.

Running order:
5.15: Publicis Groupe and Omnicom announce UK job reductions and pay cuts - will WPP follow?9.45: How we write the School Reports and why they matter15.08: Which creative and media agencies stood out?24.10: How we’re comparing agencies when marketing disciplines are blurring

Get in touch with us
Email Omar with questions or ideas for making the podcast better: omar.oakes@haymarket.com
Follow us on Twitter: @CampaignMag
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Join our LinkedIn group

Read advertising industry news, features, and view the latest ads on campaignlive.co.uk.

This episode was recorded by No.8 and edited by Martha Llewellyn at Campaign.

Running order:
1.45: The government’s comms response
5.55: How the radio sector is coping and adapting during the crisis
14.45: Interview with Advertising Association chief executive Stephen Woodford
28.38: What smaller businesses need right now and what banks should do
34.30: Will Cannes Lions actually happen this year?
42.30: "Name that brand" quiz

Get in touch with us
Email Omar with questions or ideas for making the podcast better: omar.oakes@haymarket.com
Follow us on Twitter: @CampaignMag
Follow us on Instagram: Campaign Magazine
Join our LinkedIn group

Read advertising industry news, features, and the latest ads on campaignlive.co.uk.

The Campaign team reflects on major coronavirus stories affecting the advertising industry. We also take a closer look at how the crisis is impacting experiential marketing.

Omar Oakes is joined by Campaign's Yasmin Arrigo, Fayola Douglas and Jeremy Lee. This episode was recorded by Ben Londesbrough and edited by Martha Llewellyn.
Running order:
4.00: Reaction to UK in lockdown, ad industry business still on the move, and the impact of the crisis on social media (04.00)15.00: What now for experiential marketing and what will the sector look like post-crisis? (15.00) 21.00: Looking forward to Cannes Lions in October (21.00) 24.00: How are experiential agencies adapting? (24.00)29.50: Ads of the week (29.50)

Get in touch with us
Email Omar with questions or ideas for making the podcast better: omar.oakes@haymarket.com
Follow us on Twitter: @CampaignMag
Follow us on Instagram: Campaign Magazine
Join our LinkedIn group

Read advertising industry news, features, and the latest ads on campaignlive.co.uk.

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Running order:
Part 1: How Campaign is adjusting to the WFH revolution (01.10)Part 1a: How the coronavirus pandemic compares to the financial crisis (08.30) Part 1b: How Lucky Generals and Atomic are going above and beyond in difficult times (12.00) Part 2: Rania Robinson on how production companies are adapting to the crisis (16.20)Part 3: Marc Nohr on flexible working, deep thinking and why multitasking is a myth (27.08)Part 4: Inspirations in media with more home time and beware the algorithms (39.50)

This week's episode was recorded by No.8 in London's Soho and edited by Martha Llewellyn at Campaign. Apologies for the sound quality not being 100% due to people dialling in.

Get in touch with us
Email Omar with ideas for making the podcast better: omar.oakes@haymarket.com
Follow us on Twitter: @CampaignMag
Follow us on Instagram: Campaign Magazine
Join our LinkedIn group

Read advertising industry news, features, and the latest ads on campaignlive.co.uk.

See acast.com/privacy for privacy and opt-out information.

This week's episode was recorded at Campaign HQ and edited by Martha Llewellyn at Campaign.

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Part 1: Weapons of IWD (3:39)Part 2: Why Omniwomen are choosing celebrating female stereotypes (13.14)Part 3: How Mr President has moved to fully flexible working (23.16)Part 4: TikTok's UK popularity soars; should magazines have mental health warnings? (32.50)Part 5: Ad chat, featuring Marmite, Three and BT (38.03)

This week's episode was recorded at No.8 in London's Soho and edited by Ben Londesbrough at Campaign.

Go to https://www.campaignlive.co.uk for the latest ad industry stories. All the ads we've mentioned can be found at https://www.campaignlive.co.uk/the-work.

Running order:
4.00 Was Burger King right to show how its burgers turn mouldy in its ads?14.10 Why ad agencies are struggling with flexible working.25.55 Marketing highlights this week: KFC, Coca-Cola.

This week's episode was recorded at No.8 in London's Soho and edited by Martha Llewellyn at Campaign.

All the ads we've mentioned can be found at https://www.campaignlive.co.uk/the-work.

Artists like Dave and Stormzy stood out at this year's Brit Awards. But how culturally relevant is the annual music bash in today's digital climate? This week we also focus on two important ads which launched in the last week: Durex is having a serious conversation about sex positivity and what effect freely available online pornography is having on society. And what does it say about political advertising when parties like the Greens decide to campaign on honesty above policies and personalities?

Thanks to Havas UK strategy partner Chantelle Begley and Creature London chief creative officer for being our guests alongside Campaign's creativity and culture editor Brittaney Kiefer. This week's episode is hosted by Campaign's global tech editor Omar Oakes and edited by Ben Londesbrough. And big thanks to Publicis Groupe's Prodigious studio for hosting us!
Running order:
(3.50) The Brit Awards - are we only talking about it because of Dave's amazing performance? (11.04) Durex: what role can brands play in promoting sex positivity?(24.40) The Green Party: have we truly arrived in a post-truth political dystopia?
(40.00) Declarations, inspirations and impromptu book recommendations

(Note: ITV scored an average TV audience of 3.8 million (4.4 million peak) for its Brit Awards coverage, down on last year’s 4.1 million average (4.8 million peak) - according to overnight ratings).

See all the latest ads and advertising industry news at www.campaignlive.co.uk and Tweet your thoughts about this episode to @Campaignmag

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Agency CEOs, Larissa Vince (Now) and Zaid Al-Zaidy (The Beyond Collective) share their personal stories about discrimination and what needs to happen to get more BAME talent rising to the top.

Plus, how about some more age diversity in adland? Three agency veterans have launched a new startup - is this a sign of things to come?

We also discuss the magic (or not!) of Valentine's Day marketing and the panel discuss the ads that caught their eye this week.

This week's episode is hosted by Campaign's global tech editor Omar Oakes and produced by Ben Londesbrough.

Warning: some of the topics discussed are of an adult nature and listener discretion is advised.
Running order:
3:23: Why is the industry moving too slowly to bring in more BAME senior leadership?

16:20 - How are we going to change the representation of BAME people in the industry?

19:55 - Accountability and bad behaviours

24:43 - Three industry veterans launch a new agency, Ancient & Modern. Is this a sign of things to come?

33:20 - Ofcom is to be given new powers to police social media. Is it the right move?

37:00 - Valentine's Day marketing: cringe is in the air

41:46 - Ads of the week

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Rick Brim, David Kolbusz and Chaka Sobhani join Claire Beale to talk Christmas ads, Agency of the Decade and… jingles.

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Our newscast comes from the Groucho Club in Soho, where Campaign was staging a photo shoot with the great and the good of UK advertising ahead of the magazine's 50th birthday.

Brian Wieser, the senior analyst at Pivotal Research Group and Wall Street's go-to expert on the ad industry, joined global-editor-in-chief Claire Beale and global head of media Gideon Spanier to discuss Read's plans and WPP's financial outlook.

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Y&R London’s chief executive Paul Lawson has reunited his old management team from Leo Burnett: chief creative officer Jon Burley and managing director Katie Lee. Lawson and Burley tell Campaign’s Claire Beale and Jeremy Lee how they hope to revive the agency and how their particular personal chemistry (the pair are famous for their playful rudeness to each other) works.

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It's been a major week for news as two football teams, the English World Cup squad and a group of Thai boys trapped underground, and two Cabinet ministers who quit over Brexit fuelled a surge in online traffic.

Sir Martin Sorrell's S4 Capital has also been making headlines with its first acquisition, MediaMonks.

Hamish Nicklin, chief revenue officer of Guardian News & Media, and Neil Bennett, chief executive of Maitland, joined Campaign's Jeremy Lee and Gideon Spanier to make sense of it all at Havas Village in King's Cross

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The Campaign Podcast powered by Somethin' Else: big ideas & new technologies to inspire marketers.

#6: Campaign's head of features Nicola Kemp discusses diversity in the industry with Creative Equals’ Ali Hanan, Google UK’s Nishma Robb and M&C Saatchi’s Sereena Abbass

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As we detox from Cannes, McCann Erickson’s Lawrence Thompsonand Ross Neil join Campaign’s Claire Beale and Gideon Spanier to debate the new-look Festival, what the awards say about the current state of creativity, how Michael Heseltine kicked off Campaign’s 50th anniversary celebrations and whether we learnt any more about Martin Sorrell and his plans.

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The atmosphere was tense as WPP hosted its first annual shareholder meeting since Sir Martin Sorrell’s shock exit and Campaign’s reporting team was there.

WPP’s board faced lots of questions about the circumstances of Sorrell’s departure, the exact nature of the allegations of personal misconduct against him, his planned £20m pay-off and the future of the company.

Campaign’s global-editor-in-chief Claire Beale and her colleagues Gideon Spanier and Simon Gwynn discuss how WPP’s executive chairman Roberto Quarta managed to see off a shareholder revolt and how the ad giant will try to fill the vacuum left by Sorrell.

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Starting with the most straightforward definition of blockchain we could find, Campaign gathers with Alison Davis of IBM, Ruth Zohrer of Mindshare and Dan Gilbert of Branlabs to discuss the impact the latest tech buzzword could have on the industry.

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PHD’s global chief executive Mike Cooper and Mother London’s joint head of strategy Chris Gallery join Campaign’s global editor-in-chief Claire Beale and news editor Omar Oakes for this week’s newscast.

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OMD’s UK chief Dan Clays and Google’s director of U.K. agency sales Matt Bush join Campaign’s Gideon Spanier and Claire Beale for the latest Campaign Newscast podcast from Media360.

The sun shone and with speakers like ITV chief Carolyn McCall, Accenture Interactive’s Anatoly Roytman and Just Eat’s global CMO Barnaby Dawe, debate on the stage was smoking.

From the agency model to ITV’s plans and the value of long-term brand building our podcast guests pick over the key themes.

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The Campaign newscast goes to the PPA Festival where Magnetic's Sue Todd and Enders Analysis' Douglas McCabe joined global editor-in-chief Claire Beale and head of media Gideon Spanier.

The mood was buoyant at the annual festival of magazine media in London as Todd and McCabe said there has been a swingback in favour of trusted, premium content.

New revenue streams such as commerce are growing and there is renewed investor interest in the sector, according to McCabe.

The newscast also discussed the launch of PAMCo, the new joint industry audience measurement tool, and Enders' forthcoming research, Passion Pays, about magazine media's unique ability to tap into reader passions such as food and home improvement and build communities.

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From Sainsbury’s and Asda to WPP’s results, Uncommon’s Nils Leonard and Havas’ Chris Hirst reunite to chew over the week’s headlines in Campaign's latest newscast..

Thanks to Havas for all their help in the recording of this podcast.

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Campaign’s School Reports are out, so which agencies impressed us, why do some agencies score themselves so much higher than we do, and what does it all mean for the state of our industry?

Campaign’s global media editor Gideon Spanier and contributing editor Jeremy Lee join global editor-in-chief Claire Beale to rummage under the bonnet in the latest episode of our weekly news podcast.

Many thanks to Dentsu Aegis Network for its help with the recording facilities.

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In Campaign’s first weekly news podcast, James Murphy, the group chief executive of Adam&EveDDB, and Helen Calcraft, a founder of Lucky Generals, join Campaign’s Gideon Spanier and Claire Beale to re-live the drama of Sir Martin Sorrell’s resignation from WPP, assess his legacy and debate what’s next for the man and the company.

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The Campaign Podcast powered by Somethin' Else: big ideas & new technologies to inspire marketers.

5: Campaign's global editor Claire Beale discusses the evolution of sports marketing with James Kirkham, Joe Weston, Nicola Kemp.

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The Campaign Podcast powered by Somethin' Else: big ideas & new technologies to inspire marketers.

4: Campaign's global editor Claire Beale talks about large-scale ad campaigns with Richard Brim and Danny Brooke-Taylor.

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The Campaign Podcast powered by Somethin' Else: big ideas & new technologies to inspire marketers.#3: Campaign's global editor Claire Beale reviews this year’s Christmas ads with Leo Burnett’s Chaka Sobhani and David Kolbusz from Droga5.

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The Campaign Podcast powered by Somethin' Else: big ideas & new technologies to inspire marketers.

2: Campaign's global editor Claire Beale explores our future work lives with Magnetic’s Sue Todd & Twitter’s Bruce Daisley.

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The Campaign Podcast powered by Somethin' Else: big ideas & new technologies to inspire marketers.

1: Campaign's global editor Claire Beale talks transformation with AMV BBDO's Rosie Arnold & Uncommon's Nils Leonard.

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Can bots nanny the increasingly "needy" consumer? We Are Social's Tom Ollerton discusses the making of Domino's pizza chatbot, Dom, while EasyJet's Peter Duffy gives his thoughts on evolving customer service. Campaign's acting UK editor Maisie McCabe joins host Shona Ghosh. The Campaign podcast is powered by Somethin' Else

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A year after Apple said it would allow ad-blocking extensions on Safari, has the adblockalypse taken hold? City AM's digital editor Emma Haslett and the IAB's Steve Chester join.

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Pixar's story supervisor Matthew Luhn, National Theatre's head of digital development Toby Coffey and virtual reality director Oscar Raby give their view on the storytelling techniques.

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Host Shona Ghosh and deputy editor Gemma Charles talk to Lord Heseltine and Will Harris, former marketing director for the Conservatives on dog-whistle campaigns, Boris Johnson's 'preposterous' invoking of Hitler and a brief history of political advertising.

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Domino's head of digital Nick Dutch, and Iris' head of planning Ben Essen join the podcast to talk about their experiences at SXSW, discussing everything from capitalism as a valid economic model to whether marketers can ever ethically use brainwave-reading headsets.

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Our March episode is hosted by Shona Ghosh and features Charles Vallance, founder and chairman of VCCP, Phil Barden, author of 'Decoded: the science behind why we buy', and Marketing’s features editor Rebecca Coleman. This month, it's all about the use of 'millennials' as a catch-all term, and whether it's time to ditch demographics.

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Our February episode is hosted by Rachel Barnes and features David Bain, planning partner at BMB, and Marketing’s features editor Rebecca Coleman. This month, it's all about good and bad taste marketing, how that's changed and what the immediacy of public reaction via social means for bold advertising.

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Our January episode features Tracey Follows, chief strategy and innovation officer at the Future Laboratory and founder of AnyDayNow, and Marketing’s features editor Rebecca Coleman. The trio delve into the idea of post-perfection in 2016, where consumers increasingly post heightened versions of their lives on social media, but come to expect more sincerity from their brands. They also discuss post-privacy, where data as payment for services rendered has become the expectation rather than choice.

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Welcome to the Marketing Mind, a new podcast brought to you from the team at Marketing magazine, and powered by Somethin' Else.

This month's Christmas special sees the industry's top creatives cast a critical eye over 2015's crop of festive ads, from John Lewis' annual "cry and buy" to Lidl's humorous, service-oriented campaign.

Emma de la Fosse, chief creative officer of OgilvyOne; Nils Leonard, chief creative officer and chairman at Grey London; and Chris Clarke, chief creative officer at Digitas LBi join Rachel to look back over Christmas ads past and present.

Please note that this episode features some explicit language, and party blowers.

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Welcome to the Marketing Mind, a new podcast brought to you from the team at Marketing magazine, and powered by Somethin' Else.

The third is hosted by Marketing editor Rachel Barnes and features author and broadcaster Leo Johnson talking about the future of business. Marketing's features editor, Rebecca Coleman, also talks to economist Eve Poole on how brands may need to recast their relationship with the consumer.

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Welcome to the Marketing Mind, a new podcast brought to you from the team at Marketing magazine, and powered by Somethin' Else.

This second episode is hosted by Marketing editor Rachel Barnes and features Sam Bompas, one half of 'jelly architects' Bompas & Parr, talking about the future of food. Marketing reporter Shona Ghosh also finds out whether we might all be getting our protein from insects in future.

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Welcome to the Marketing Mind, a new podcast brought to you from the team at Marketing magazine, and powered by Somethin' Else.

This first episode, hosted by Marketing editor Rachel Barnes, explores the rise of artificial intelligence and its applications in advertising.

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