Your Dream Business: Recent Episodes
Teresa Heath-Wareing
Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you!
Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business.
I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!
In this episode, I tackle one of the most common questions I get about webinars and masterclasses: should you offer a replay? While it might seem like giving people access to a replay is always the right thing to do, I explain why that's not necessarily the case. I share the advantages of not offering a replay, including higher live attendance, better engagement, stronger sales, and the opportunity to hear your audience's questions and objections in real time. I also explain why this advice applies specifically to webinars and masterclasses rather than evergreen video content.I also cover the situations where offering a replay does make sense, such as accommodating different time zones, busy schedules, or people who simply prefer watching in their own time. I share my recommendations for handling replays strategically, including keeping them available for a limited time, deciding whether to include the live Q&A, and using your replay page as another opportunity to reinforce your offer and encourage sales. By the end of this episode, you'll know how to choose the replay strategy that best supports your goals and your audience.3 Key TakeawaysSkipping the Replay Can Improve Your Results When I don't offer a replay, I often see more people attend live, engage throughout the session, and take action on my offer. Live audiences also give me valuable insight into the questions and objections I need to address during my launch.Give People More Opportunities to Attend Live Instead of relying on a replay, I recommend offering multiple live sessions or running the webinar regularly. This gives people flexibility while still encouraging them to experience the event live.If You Offer a Replay, Make It Work for You A replay should be available for a limited time rather than indefinitely. I also recommend using the replay page to clearly present your offer, remind people of important deadlines, and send email reminders before replay access expires. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Why People Aren’t Showing Up Live to Your Launch (And How to Fix It
In this episode, I explain why low live attendance at webinars, challenges, boot camps, and other launch events is completely normal—and why getting more people to show up live can make a significant difference to your results. While only around 30–40% of people may attend live, getting more than 50% is considered a strong result. I share why live attendees often engage more, watch for longer, and are more likely to buy than people who only watch the replay.I share five practical ways to increase live attendance at your launch events, starting with choosing the right day and time for your specific audience. I explain how getting your event into people’s calendars, providing something valuable in advance, offering a live-only bonus, sending plenty of reminders, and adding a personal touch can all encourage more people to show up. By the end of this episode, you’ll have simple strategies you can use to improve your live attendance and create a more engaging launch experience.3 Key Takeaways:Choose the Right Time for Your AudienceThere is no universal best day or time to host a live event. Look at your specific audience and test different timings to find when they are most likely to be available and engaged.Give People a Reason to Show Up LiveProviding something in advance, such as a workbook, and offering a bonus that is only available during the live session can increase the perceived value of attending and encourage people to make the commitment.Use Reminders and Personal ConnectionPeople are busy and often need more reminders than you think. Send reminders at key times, such as 24 hours before, one hour before, and right as the event starts. When possible, add a personal touch through communities or direct messages to encourage people to attend.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
In this episode, I explain what to do with the 90% of people who don’t buy during your launch. While it’s easy to focus on the people who purchased and move on once the cart closes, the majority of your audience will usually not buy on their first launch—and that doesn’t mean they’re lost forever. I share why following up with these potential customers can create more opportunities and help you understand what may have stopped them from buying.I explore the importance of giving your audience a short breather after a launch before introducing a downsell: a lower-commitment offer designed to address the main objection preventing someone from buying the original offer. I share examples of downsells that have both failed and worked for me, explain how to price them, and discuss why you should focus on one offer at a time rather than overwhelming your audience. Finally, I explain how surveying non-buyers can provide valuable insights to improve your next launch and help you create offers that better meet your audience’s needs.3 Key Takeaways:Don’t Forget About the People Who Didn’t BuyA launch doesn’t end when the cart closes. The majority of your audience may not have been ready to buy, so continuing to nurture and support them can create future opportunities.Use Downsells to Address the Real ObjectionA downsell should not simply be a cheaper version of your main offer. It should directly address the main reason someone didn’t buy and provide a lower-commitment way for them to take the next step.Learn From Your Non-BuyersSurveying the people who didn’t purchase can help you understand their objections, identify gaps in your messaging or offer, and make your next launch more effective. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
In this episode, I’m sharing three online selling tactics that genuinely work—but that I choose not to use because they don’t align with my values. While these strategies can increase conversions, I believe there’s a difference between persuading someone to buy and manipulating them into making a decision they may later regret. I explain why ethical marketing matters and why building trust with your audience is far more valuable than chasing short-term sales.We explore three common tactics often used in launches and online marketing: the "yes ladder," using planted participants to create false social proof, and encouraging people to take on debt to buy your offer. I break down why these methods can be effective from a psychological perspective, but also why I believe they cross an ethical line. By the end of this episode, you'll have a better understanding of how to sell with integrity while still building a successful business. 3 Key Takeaways:Sell With Integrity, Not ManipulationJust because a tactic increases conversions doesn't mean it's the right approach. Long-term trust is far more valuable than short-term sales.Be Honest With Social ProofAuthentic testimonials and genuine customer experiences build credibility. Creating fake urgency or planting participants undermines your audience's trust.Help People Make Responsible Buying DecisionsEncourage customers to invest only when it's the right financial decision for them, rather than pushing them toward debt simply to increase sales. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
In this episode, I’m talking about one of the biggest reasons launches fail to attract enough sign-ups—and it’s probably not what you think. If your webinar, challenge, boot camp, or masterclass isn’t getting the registrations you expected, it’s rarely because people aren’t interested. More often than not, the real issue is your messaging. I explain why getting people to sign up is the first crucial step in a successful launch and why your message needs to instantly communicate why your audience should invest their time.We dive into the simple messaging shifts that can dramatically improve your launch results. I share how to focus on the transformation your audience wants, speak directly to their biggest struggles instead of your own agenda, and make one clear promise rather than trying to teach everything at once. By the end of this episode, you'll have a practical framework to review your next launch and create messaging that attracts more of the right people.3 Key Takeaways:Be Crystal Clear About the OutcomePeople sign up because of the result they'll get, not because of the format of your event. Make it obvious what they'll achieve by attending.Focus on Their Problems, Not Your ContentYour audience cares more about solving their challenges than hearing everything you plan to teach. Lead with their pain points and desired transformation.Keep Your Message FocusedAvoid overwhelming potential attendees with too many promises. One clear, compelling outcome is far more effective than trying to cover everything. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
In this episode, I’m breaking down four of the biggest sales page mistakes that could be costing you conversions—without you even realizing it. Your sales page isn't just a place to list what's included in your offer; it's the final step in helping someone feel confident enough to say yes. I share why your messaging matters more than clever design and how small changes can make a huge difference in turning visitors into buyers.We look at how to create a headline that grabs attention within seconds, why leading with features instead of your audience’s struggles can lose potential customers, and how to paint a vivid picture of the transformation your offer provides. I also explain why testimonials are one of your most powerful conversion tools and how to use them strategically throughout your page to build trust and overcome objections.3 Key Takeaways:Capture Attention in the First Three Seconds Your headline needs to immediately speak to your ideal customer’s biggest challenge or desired outcome. If visitors don't instantly feel like they're in the right place, they're unlikely to keep reading.Sell the Transformation, Not Just the Features Before explaining what's inside your offer, show people where they are now, where they want to be, and what life could look like after achieving that result. Help them emotionally connect with the transformation.Build Trust with Proof Throughout the Page Don't save testimonials for the bottom of your sales page. Use a variety of success stories and case studies throughout to reinforce your message, answer objections, and give potential buyers confidence to take the next step. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
In this episode, I’m joined by cognitive rehab therapist Natalie Mackenzie, also known as “The Brain Lady,” to explore how entrepreneurs and business owners can better protect their brain health while building successful businesses. Natalie explains why the demands of modern work can create chronic stress, cognitive overload, and habits that may increase the risk of cognitive decline later in life.We discuss why brain health should be a priority long before symptoms appear, the surprising impact of sleep on dementia risk, and the everyday habits that may be draining your mental energy without you realizing it. Natalie also shares practical strategies for reducing cognitive load, improving focus, creating healthier work routines, and using technology—including AI—in a way that supports rather than weakens critical thinking skills.3 Key Takeaways:Protecting Your Brain Starts NowBrain health isn't something to think about later in life. Many cognitive conditions develop over decades, making sleep, stress management, exercise, and nutrition critical investments for your future self.Reduce Cognitive OverloadConstant notifications, task-switching, and checking your phone throughout the day can drain mental energy and reduce productivity. Creating boundaries and batching similar tasks can help improve focus and efficiency.Use Technology IntentionallyWhile AI and digital tools can save time, relying on them too heavily can reduce opportunities for critical thinking. Using technology as a support rather than a replacement for thinking helps keep your brain engaged and sharp.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my YoutubeConnect with Natalie on Instagram, Linkedin
In this episode, I’m sharing the five numbers I track to make better business and launch decisions. I explain why I treat everything in my business as an experiment and how focusing on the right data helps me understand what’s working, what needs improving, and where to focus my efforts.I break down the five key metrics I monitor: cash flow, email list growth, launch signups, launch engagement, and purchases. I also share three additional metrics I track for awareness—landing page conversions, YouTube views, and podcast downloads—and explain why starting with just a few key numbers can help you make smarter decisions without feeling overwhelmed. 3 Key Takeaways:Focus on Metrics That Drive DecisionsNot every number deserves your attention. Tracking a few key metrics consistently can provide clearer insights and help you make better strategic decisions without feeling overwhelmed.Treat Your Business Like an ExperimentEvery launch, campaign, and piece of content provides valuable data. Looking at results objectively allows you to learn, adjust, and improve rather than relying on guesswork.Small Tracking Habits Lead to Better ResultsYou don’t need a complicated dashboard to get started. Even tracking one or two core numbers can help you spot trends, identify bottlenecks, and improve future launches.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
In this episode, I’m talking about what to do when you feel stuck growing your online business despite buying course after course and consuming endless content. I explain why the problem is rarely a lack of information, strategies, or the latest AI tool, and why there is no hidden “secret sauce” that successful business owners are keeping from you. Instead, I share the real factors that create growth and help you move forward faster.I break down the three things that make the biggest difference in building a successful online business: working with someone who truly understands you and your business, getting advice tailored to your unique situation rather than following generic strategies, and having the support, accountability, and feedback needed to actually implement what you learn. I also discuss why trusting your own judgment is essential and how to avoid getting caught up in fear-based marketing that makes you feel like you're always missing the next big thing.3 Key Takeaways:Generic Advice Can Only Take You So FarWhat works for someone else may not work for you. The most effective strategies are tailored to your audience, business model, offer, goals, and personal preferences.Implementation Creates Results, Not InformationMost entrepreneurs already have access to enough information. The real challenge is taking action, staying consistent, and getting feedback on what you're doing.Support and Accountability Accelerate GrowthHaving someone who understands your business, can guide you through challenges, and hold you accountable can help you make faster progress and avoid costly mistakes.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
In this episode, I’m sharing how to create bonuses that genuinely increase conversions instead of just adding random extras to your offer. I explain why bonuses work so well—from reducing risk and increasing perceived value to helping buyers feel more confident in their decision—and the biggest mistake people make when stacking bonuses that don’t actually support customer success.I also break down five types of effective bonuses, including templates, communities, complimentary training, checklists, AI prompts, and confidence boosters, plus how to choose the right number of bonuses based on your offer. Most importantly, I explain why the best bonuses help customers get results faster rather than simply making the offer look bigger.3 Key Takeaways:Bonuses Should Support Results, Not Just Add ValueThe best bonuses remove obstacles, simplify implementation, and help customers succeed faster instead of simply making the offer look bigger.Strategic Bonuses Increase Buyer ConfidenceBonuses work because they reduce risk, increase perceived value, and help buyers feel more certain that your offer will help them achieve the outcome they want.Quality Always Beats QuantityAdding too many random bonuses can overwhelm buyers and dilute your main offer. Thoughtful, relevant bonuses are far more effective than endless extras. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
In this episode, I’m talking about one of the biggest reasons launches never happen: overthinking. So many business owners convince themselves they need a bigger audience, a better sales page, more experience, or the “perfect” timing before they can launch. But more often than not, the problem isn’t strategy—it’s a lack of action. Waiting for everything to feel ready only delays the learning, momentum, and results that come from actually putting your offer out into the world.I share five practical ways to stop procrastinating and start moving forward. From setting a non-negotiable launch date and creating accountability by telling others your plans, to treating your launch as an experiment rather than a pass-or-fail event, these simple shifts can help you break through fear and indecision. I also explain why lowering your standards from perfect to done and focusing only on your next three actions can dramatically reduce overwhelm and help you make progress faster.Finally, I explore the hidden cost of waiting. Every day you delay, your data becomes less relevant, your confidence can fade, and opportunities pass by. Drawing on lessons I teach inside Bolder and Grow Launch Sell, I encourage you to stop waiting for the perfect moment, pick a date, take action, and use every launch as an opportunity to learn and improve.3 Key Takeaways:Action Creates ClarityYou don’t need all the answers before you launch. Taking action gives you real feedback, data, and insights that help you make better decisions moving forward.Progress Beats PerfectionWaiting until everything feels perfect keeps you stuck. A completed launch teaches you far more than a flawless plan that never gets implemented.Focus on the Next Step, Not the Entire JourneyOverwhelm often comes from trying to solve everything at once. Concentrating on your next three actions makes launching feel more manageable and keeps momentum on your side. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
In this episode, I’m breaking down why most webinars don’t convert—and it’s usually not because of your offer. More often, the problem is the structure. I share the simple three-part webinar framework I use to guide people from interested to ready to buy: setting the scene, delivering valuable content, and making a clear offer. I explain why webinars still work, even with lower live attendance, and why treating them as a long training session followed by a quick sales pitch is one of the biggest mistakes business owners make.
I also walk through what to include in each stage, from building trust and setting expectations at the start, to teaching strategically with case studies and open loops, and finally presenting your offer in a way that clearly communicates value. Plus, I explain why slowing down during the sales section and using Q&A to address objections can make all the difference when it comes to conversions.
3 Key Takeaways:
Structure Matters More Than Your Offer
Many webinars fail because they lack a clear journey. A well-structured webinar guides people naturally from awareness to action.
Teach Strategically, Not Endlessly
The goal isn’t to cram in as much information as possible. Great webinars provide value while creating curiosity and showing what’s possible.
Give Your Offer the Time It Deserves
Rushing through the sales section costs conversions. Clearly explaining the benefits, bonuses, pricing, and addressing objections helps people make confident decisions.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
In this episode, I’m diving into why “nice” testimonials are often not enough to actually sell your offer — and why the most effective social proof comes from stories that prove transformation. I explain the difference between simple testimonials and powerful case studies, and why people buy when they can clearly see themselves in someone else’s journey. Instead of vague praise like “she was amazing to work with,” your audience needs evidence that your process solves the exact problem they’re struggling with. That’s where my TRUST method comes in: Tell the problem, uncover the Roadblock, explain what they did with you, Show the results, and highlight the Transformation that followed.I also walk through real examples of how detailed case studies can completely shift buyer confidence. From a membership launch that grew by 300+ members to a webinar success story that went from 10–15 signups and zero live attendees to 96 signups, 21 live viewers, and a first course sale, these stories show how specifics, emotion, and measurable results help overcome objections. We also talk about where to use case studies (spoiler: everywhere), how to gather them consistently, and why collecting client wins is your responsibility as a business owner. Plus, I introduce my Success Story Framework — designed to help you easily collect compelling testimonials and case studies with interview prompts, scripts, and email swipe files.3 Key Takeaways:Stories Sell Better Than Praise A testimonial saying someone “loved working with you” is nice — but it doesn’t necessarily drive sales. Case studies work because they tell a story your audience can emotionally connect with and see themselves inside.Specific Results Build Trust Faster The more specific the transformation, the more believable and persuasive it becomes. Numbers, emotional shifts, and clear before-and-after examples help remove doubts and objections.Collecting Success Stories Is Part of Marketing Great testimonials don’t usually appear by accident. Gathering client wins consistently and intentionally should become a regular part of your business process — because social proof directly impacts conversions. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEKristin’s websiteConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Success Story Framework TranscriptYour testimonials are costing you sales, and not because you don't have happy clients, I am confident that you do, but because you're not getting the right types of testimonials and the right types of case studies that are helping you sell your offer. In today's video, I am gonna be sharing with you the TRUST method, the exact framework that I use to gather case studies in my business that help really explain what I do for my customers, help overcome objections, and ultimately help sell my offers.If we've not met, my name is Teresa Heath-Wareing, and I work with coaches, membership owners, and course creators to help them grow their online business, and I do this through my signature program, Grow Launch Sell, which helps you grow your audience, launch your offers, and sell with confidence. So one of the big mistakes that I see all the time when I'm working with course creators, membership owners, and [00:01:00] coaches is when they come to sell their offers, they are not actually proving to their potential customers that they can actually help with the problem.And by this, I mean they are not giving enough case studies and testimonials. Now, I need to tell you a little backstory about me when it comes to this, because I was really bad at doing this. And if you watch my video about people liked me but they weren't buying from me, we'll obviously put a link to that in the description and show notes, then what you'll see or what I talk about was that I was really afraid to share case studies and testimonials because in my head I like to be very ethical, and I am never the one thing that got them the results, right?For one, I didn't physically do the work. They have to do the work. And two, there is often other things involved with it, and I always felt a little bit like, is it being deceitful? Is it not being honest by sharing these results because it wasn't just down to me? And the truth is, every case study and [00:02:00] testimonial we ever read is never just down to the person they worked with.There are always so many different factors. But the problem was I was letting that stop me from actually sharing or putting any of them out there because I was thinking, "This isn't just down to me." So for instance, let's take the two Lauras. They came to work with me when they wanted to start a membership, and they wanted to put together the membership, they wanted to launch it, and they wanted to get members in.And I worked with them. They actually had six weeks to do this in, and they worked incredibly fast. We all did. We put together a plan, we went through all the steps, and we launched their first ever membership. And their first ever membership got over 300 members in their first go, which is huge and a massive income generator for them.But for a very long time, I didn't share that I supported them with that. And the reason I didn't share is because one of the things that were m- pretty critical to their success was the fact that they had a good [00:03:00] audience. And my fear was that if I shared that I helped them get 300 members in their membership, or 300 plus members, I think it was actually about 350 in the end, that people would think, "Oh, she can do that."Well, I can't guarantee that. Of course I can't. But the problem was, instead of thinking I played a massive part in that that I can share and talk about, and I can use that story to inspire other people, I just completely went the opposite way, and I never said a thing about it. But what that results in is people not buying from me because they don't know I can actually get them the results they're after.So we need to get over the fact that we are part of their story, even if it's not the entire story. Even if they have to physically do the work, if you're a coach, then you'll know you're just supporting them. They've got to actually make the changes. But I think we need to take ownership that we are part of that story and not be afraid to share those testimonials.So I wanted to share that just in case you were thinking, "Yeah, but I feel bad, 'cause I wasn't just [00:04:00] part of that whole thing." So I felt the same. We need to share the testimonials. Okay, so let me tell you the difference between testimonials and case studies. So testimonials are effectively the thing that your customer writes that tells you why you were so brilliant.So we are often asked for testimonials, and we'll often say to them, "Could you write something that I can share that was lovely about me, or that you liked working with me, or the results you got from working with me?" One of the things about this is, one, it's just a snapshot. Two, we're very much reliant on our customer telling us the things that they want to tell us, and sometimes the things that we want to get from it aren't always gonna come out because they're just writing something.And the ownership is on them to think of something, create something, and have something. But a testimonial tends to be a snapshot, tends to be short, tends to be kind of the headlines, if you like. So for instance, this would be a testimonial. So for instance, I worked with Rosanna. She did her first ever launch with me, and she wrote this amazing [00:05:00] testimonial.But that is a testimonial, not a case study. The beauty of a case study is it tells more of a story. Okay, so let's take this one from the amazing Kristin. Now, if you've ever seen me talk before, and I'm smiling already because I love this one so much, you will have seen me talk about Kristin. Because Kristin's story, the case study around Kristin, isn't just the fact that she got X amount of people on a webinar and she got a sale.So the story behind Kristin is that she had actually ran four webinars, and she had had a maximum of 10 to 15 signups to all of those webinars, and no one turned up live. So- In telling this story, you can hear the fact of, like, no one turned up live. That sucks, man. And often if I'm sharing this where I'm presenting, I'll talk about the fact of if you've run webinars and you've ever had that experience, you know how that feels.And I talk about the fact I ran a webinar when one person turned up. So that's part of the story. The next part of the story is that I helped Kristin on her strategy for webinars, and [00:06:00] the next webinar that she did, she had 96 signups and 21 people turn up live. And the joy in that story of, like, she went from no one turning up live to 21 people turn up live, which is amazing.And then what makes this case study story even better is that Kristin had never sold her course at this point. It was a brand-new course, and she'd been trying to sell it for months and months and months. And she sold her first ever course, and she sent me a message. She was in the supermarket, and she burst into tears when the sale came through because that relief and that joy and everything.Now, that you will remember. The testimonial that Kristin gives me is just a snapshot into that story. So the case study goes into more of the story. It develops more around just the testimonial. So we really want to be getting those case studies and from that we can pull out testimonials. So let me talk you through my TRUST method, the method that's gonna help you and the framework that's gonna [00:07:00] help you actually get case studies that really help show that story of your customer and show what you really do for them.So we start off with the T. We need to tell the problem. We need to talk about where was your client when they started, what was the pain, what was the frustration, what were they stuck with? So this is really important that we do this because this is the place where your, probably your potential customers are.And if we can show them, look, we worked with someone who was in the same position as you or had the same problem as you. So that first T is tell the problem. Okay, the R in TRUST is the roadblock. What was getting in their way? What were they really stuck on? What had they tried before and didn't work? And what objection or roadblock had they specifically about the thing that they were trying to do?Okay, the U of TRUST is [00:08:00] uncover what they did. And by this- It's they worked with you, okay? So what did you do with them to help them with the problem and the roadblock that they had? Like, what did it actually look like? What was the process? What was the shift? Like, what did they actually do? So for instance, if we were taking the Kristen example, what we might do here is talk about the fact that she came to me and we worked on her strategy, and we tweaked her strategy.So she had got the majority of stuff in place, but it was just some tweaks that we were able to then make a big difference. We also might talk about the fact of one of the strategies we worked on with her was her strategy to get people to turn up live, that actually we, we introduced a whole load of stuff that she hadn't done, which helped to get people to turn up live.Then the S in TRUST is show the results. This is so important. We need to make sure that we are showing the results we get for our clients. So in Kristen's case, the results were that she got 90-something people [00:09:00] sign up and 20-something people turn up. So those were the tangible results, the facts that we can prove.So what were the numbers? What were the specifics? What was the before and after? What were the things that they struggled with that you got them a result on? And then the final T in TRUST is the transformation. So the results look at the kind of specifics of- This was the number of people who signed up to her webinar, this was the number of people who turned up.The transformation was that she finally had faith that something was working, that she felt so good to turn up on a webinar and 21 people turned up. Like, genuinely makes me happy, this story. Um, like that's the transformation. The hope she got when someone bought the course, the tears that she had in the middle of the supermarket.Like, that's the transformation. So we need to tell that side of the story, too. What's the bigger picture? What's the difference now? How is their business or life or whatever you helped them with changed for the better because of what [00:10:00] you helped them with? So that's my TRUST method. Let me just recap through what they stand for.T is tell the problem. R is the roadblock. U is uncover what they did. S is show the results, and T is the transformation. What actually happened? How did their life change? Okay. If you want help putting together this TRUST framework and using it, then I have got something for you. I have got the Success Story Framework.The Success Story Framework is everything you need to collect powerful client stories and inspire trust to sell your offers. It will give you clear, repeatable process for turning client results into compelling success stories that actually influence buying decisions. No awkward testimonial requests, no generic praise that goes nowhere.Inside the Success Story Framework, you'll find a proven interview script that draws out a real specific transformation, and it follows the TRUST method. You'll find structured prompts that turn raw answers into persuasive case studies, email [00:11:00] swipe files so you can confidently request testimonials without overthinking it, 'cause I know that can be scary sometimes, and a simple framework that you can reuse every time you need to get a case study or testimonial.And I am offering you the Success Story Framework for just £49. If you go to teresaheathwareing.com/success. If you're watching me on YouTube, then scan this QR code now, and it will take you to the page to get your own Success Story Framework, where you can have all these swipe files and these email templates and the whole in-depth process as to how to get case studies for your business.One thing I want to talk about just before we finish is where do you use these case studies and testimonials? The short answer is everywhere. We should be sharing these as much as possible because one of the things that we talk about in the online space right now is this word that gets overused, but there's good reason for it, is a trust recession.We need to prove that we are real and [00:12:00] the help we can give is real and we support real people. So- This is how we're gonna do that, and by telling the more detailed stories, by telling the case study with the more in-depth framework that I've just given you, is how you're going to do that even better than just a couple of lines of a testimonial.So we wanna put these case studies and testimonials everywhere, on sales pages, in launch emails, in sales emails, on your social media. You could even have a dedicated case study page where you go into details about them. And when you're doing your launch experience, whether it be a boot camp, a challenge, a master class, whatever it might be, I scatter them all the way through.So basically, if I'm trying to teach something, so let's say I'm teaching the power of a webinar, I will pull in a webinar testimonial. If I'm teaching my open house experience, I will pull in, even if it's a screenshot like this one here on the screen, that talks about how [00:13:00] they did the open house and how Erin got the best results she's ever got.I will make sure I am bringing that in every time I talk about something like that, every time I'm teaching it within a launch experience. So we should be including these as far and as wide as possible. So just to finish off, let me remind you that sharing case studies and testimonials is not horrible.It's not yucky. It's not an untruth. We know there's more to it than just necessarily the one thing that we're sharing. However, we have to share them, and we need to prove to our customers that we can actually get them their results that they're after, and we are good at what we do. I know if you're watching this, you are good at what you do, so we need to make sure that people understand that.Testimonials and case studies are not optional. In fact, they are the single most powerful sales tool you have, and I want you to use The Trust Method to help you gather those really [00:14:00] important case studies and testimonials because in a world of AI, what we need are real stories from real clients, and The Trust Method is gonna help you do that.And as I shared earlier, if you want to get my success story framework, either go to teresaheathwareing.com/success, or if you're watching YouTube, scan this QR code, and if you're listening on the podcast, you can check the show notes.
In this episode, I’m sitting down with Matt Hall to unpack how he grew his membership from a stagnant 30–50 members to nearly 350 in just six months—despite a tougher online market. What really stood out to me is that this wasn’t about hacks or shortcuts. It came down to raising his standards, focusing on delivering genuine value (not content that’s secretly a sales pitch), and simplifying everything. Instead of trying to do more, he chose to do less—but better. He also made a bold decision to pause his one-to-one work for three months so he could fully focus on building a stronger offer and a more intentional launch strategy. We also dive into how he built momentum leading up to that growth. From consistent in-person networking and investing in paid speaking opportunities to running ads into a live three-day challenge, Matt focused on building trust and visibility in a very human way. I love how honest he is about the numbers too—around 3,000 subscribers, 900 challenge signups, and about a 12% conversion rate during a five-day cart. It’s such a great reminder that success comes from understanding your metrics, staying consistent through the ups and downs, and being willing to rinse and repeat what works. And ultimately, building recurring revenue through membership has completely changed the stability of his business. 3 Key Takeaways: Do Less, But Do It BetterOne of the biggest lessons for me here is that growth didn’t come from adding more—it came from simplifying. Matt focused on improving the quality of his offer and delivery, which made everything more effective and easier to scale. Real Value Builds Real Trust (and Sales)It’s not about dressing up a sales pitch as “value.” When you genuinely help your audience and raise your standards, people notice—and that trust translates into conversions. Consistency + Courage = GrowthFrom pausing one-to-one work to investing in visibility and sticking to his launch plan, Matt showed that growth requires both consistency and bold decisions. It’s about committing to the long game and repeating what works, even when it feels uncomfortable. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my YoutubeConnect with Matt on Instagram, Website
In this episode, I’m sitting down with Matt Hall to unpack how he grew his membership from a stagnant 30–50 members to nearly 350 in just six months—despite a tougher online market. What really stood out to me is that this wasn’t about hacks or shortcuts. It came down to raising his standards, focusing on delivering genuine value (not content that’s secretly a sales pitch), and simplifying everything. Instead of trying to do more, he chose to do less—but better. He also made a bold decision to pause his one-to-one work for three months so he could fully focus on building a stronger offer and a more intentional launch strategy.
We also dive into how he built momentum leading up to that growth. From consistent in-person networking and investing in paid speaking opportunities to running ads into a live three-day challenge, Matt focused on building trust and visibility in a very human way. I love how honest he is about the numbers too—around 3,000 subscribers, 900 challenge signups, and about a 12% conversion rate during a five-day cart. It’s such a great reminder that success comes from understanding your metrics, staying consistent through the ups and downs, and being willing to rinse and repeat what works. And ultimately, building recurring revenue through membership has completely changed the stability of his business.
3 Key Takeaways:
Do Less, But Do It Better
One of the biggest lessons for me here is that growth didn’t come from adding more—it came from simplifying. Matt focused on improving the quality of his offer and delivery, which made everything more effective and easier to scale.
Real Value Builds Real Trust (and Sales)
It’s not about dressing up a sales pitch as “value.” When you genuinely help your audience and raise your standards, people notice—and that trust translates into conversions.
Consistency + Courage = Growth
From pausing one-to-one work to investing in visibility and sticking to his launch plan, Matt showed that growth requires both consistency and bold decisions. It’s about committing to the long game and repeating what works, even when it feels uncomfortable.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa onWebsite, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram,LinkedIn, orFacebook, Subscribe to my Youtube
In this episode, I’m diving into the fears that so many of us experience when it comes to launching—and honestly, why they’re completely normal. I share the six most common fears I see (and have personally felt), from fear of failure and judgment to worrying about being too “salesy,” showing up visibly, dealing with imposter syndrome, or even having the tech fall apart at the worst possible moment. These fears can feel very real, and they’re often the exact reason we either delay launching or go into it feeling stressed and overwhelmed.But instead of letting those fears take over, I walk through how I reframe each one so it actually works for me, not against me. I talk about treating every launch as an experiment rather than something that has to be perfect, focusing on the people I’m genuinely here to help, and reminding myself that selling isn’t about being pushy—it’s about offering a solution. I also share some practical ways to build confidence, like starting small with visibility, keeping a “love folder” of kind words and testimonials, testing tech ahead of time, and making sure I have support when it matters most. The goal isn’t to remove fear completely—it’s to move forward with it and still show up with confidence. 3 Key Takeaways: Fear is Normal—But It Doesn’t Get to Be in ChargeEvery launch comes with some level of fear, whether it’s about failing, being judged, or things going wrong. Instead of waiting to feel fearless, I’ve learned to expect those feelings and move forward anyway. Reframing Changes EverythingWhen I stop seeing a launch as a pass-or-fail moment and start treating it like an experiment, it takes the pressure off. Every result—good or bad—becomes something I can learn from and improve next time. Confidence Comes From Action (Not Overthinking)Small steps make a big difference. Whether it’s showing up a little more, preparing my tech in advance, or leaning on support, taking action builds confidence far more than waiting until I feel “ready.” LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube TranscriptHave you ever got close to launching or doing a launch and managed to talk yourself out of it, or you did actually launch and spent the entire time feeling sick while doing it? Then this is for you because I want you to understand that the fears you have around launching, I have them too, and my clients have them and I'm fairly confident the biggest people in the industry still have them.So in this episode, I'm gonna name those fears. I'm gonna help you reframe them, and then I'm gonna give you practical advice to help you move through them so that you can go into your next launch with all the confidence you need.Welcome to this episode of the Dream Business Podcast. My name is Teresa Heath Wareing, and if we haven't met, or this is the first time you're watching a video of mine, welcome. But secondly, I help course creators, membership owners, and coaches grow their online businesses, and in these videos and in this podcast.Each week, I give you practical, strategic, actionable advice that you can take away and use in your business. And in today's episode, I [00:01:00] want to touch on something that is really important because even though I am all about strategy, I'm actually a certified coach as well. And I do need to address some of the mindset issues that come into play when we launch, because one of the biggest problems I see.Is people just not launching or they launch it doesn't go very well and they don't do it again. And that is honestly the worst thing that can happen for your business. We think the worst thing that can happen is if we do a launch and it doesn't work, but actually. We don't fail. We learn from that. The way we fail is by not doing it in the first place.So in this episode, I am going to talk you through the fears that I hear the most. I'm gonna help you reframe those fears, and then I'm gonna give you some real practical, actionable things that you can do to help you move through them. So let's start with the biggest and the one I hear the most, the fear of failure.This is a real big fear that I hear all the time, and honestly, it [00:02:00] makes complete. Sense there is a real worry that we put ourselves out there, that we try and do a launch, that we go to sell and we just fail and it doesn't work. And one thing I wanna share with you about all these fears is they are completely natural.Our brain is hardwired to keep us safe. And when it knows that something is making us very uncomfortable, it is assuming. Wrongly, that that might be a lion trying to eat us. So instead of allowing us to be eaten by a lion, it then brings in all these things to help sabotage us so that we keep ourselves safe.So the first thing I want to say is don't be angry or annoyed with yourself that you have these fears. It's perfectly natural. And if we didn't have fears like this, potentially we could get eaten by a lion, and we definitely don't want that. So that's the first thing. Fear of failure. It's perfectly understandable.It perfectly makes sense. So how can we reframe the fear of failure? The truth is you can't fail if you're doing an experiment. An [00:03:00] experiment by its very nature is doing something to see what happens, and that's how I want you to view every single launch that you do going forward. It's an experiment.Because from every launch, we're going to learn something, and from that knowledge, we're going to be able to tweak and improve and get better. But the truth is, if we don't even launch in the first place because the fear is too big of failing, we are never going to get to the point where we actually know what works.So you are only going to fail. If you don't launch full stop, you're not going to fail if you launch because it's an experiment, and we will always learn from that Fear. Number two is the fear of judgment. When we do a launch by its very nature, we are putting ourselves out there. We are sharing our thoughts, our opinions.We've created an offer, which inevitably is to do with us and our brain. We are sharing it with the world and we are saying, look, I know what I'm talking about. And that can be very scary because we're basically putting our head above the parapet and we are basically saying, [00:04:00] look at me everyone. And sometimes the fear of judgment is completely valid.So let's reframe the fear of judgment. The truth is the people who are really judging you. If anybody is, which one of my other mindset things I talk about all the time is what do I know as fact? And we are assuming people are judging us, we're assuming they're going to say something, and honestly, in one way, that would mean they're really paying attention.So we could take that as a really good thing. However. We don't know it by fact. And if we do know it by fact, if someone is judging us, they're not our customers. They're not someone who we are serving or who we are trying to attract. So those people are not people we should be worrying about. The people who are your customers are the ones who really want your help.So they are never going to judge you for trying to help them. So a practical fix for you on this one is I want you to really focus on that person you're trying to help and really think about the fact that. [00:05:00] Without you, they're gonna be stuck where they are and you have something that can help them and that can move them forward.So we're not gonna think about the people that might judge us, we're just gonna focus on the people who need our help. And if I wanted to take this a step further, I would say to you that we are doing them an injustice by us not showing up. So if we have a solution that can help someone, it's doing an injustice to someone else for not.Telling them about that thing that we can help them with and the offer that we have. The third fear is the fear of being salesy or pushy during a launch. Now, the way I'm gonna validate this one to you is if you are even thinking that that is a concern. You are not that person. Do you think the person who is genuinely salesy and genuinely pushy is sat there worrying, oh, am I being a bit pushy or am I being a bit salesy?No. All they're thinking is I want the sale. So the sheer fact that you might have this fear tells me you are [00:06:00] not this person. So the reframe for this is very similar to what I've just said by not sharing that you have a solution. Two, the pain or problem that they have is really doing them a disservice because they're either gonna stay stuck and we don't want that or.Worst case scenario, they're gonna go to someone else who is nowhere near as good as you all because we were worried about looking salesy and pushy, whereas that other person isn't, and they're definitely not gonna do as good a job as you. So we are doing your customer a disservice by not giving them the offer And the practical fix for this one actually.Less of a practical fix. It's more a reminder that if you are feeling this, you are unlikely to be doing it and you are offering them something. You are helping them make a buying decision, and some of the strategies that we use are to help them make a buying decision. You are not. Coercing or deceiving someone into buying something from you, you are putting an offer out there and you really must [00:07:00] put the offer out there because people need help making that buying decision.Fear at number four is the fear of visibility. When you are doing a launch, you are making yourself very, very visible, and being visible can be really scary. If you look at Maslow's hierarchy of Needs. One of our innate needs is to be part of the community, part of the gang, part of a group, and when we are stepping out and becoming more visible, it feels like a threat, and that makes perfect sense.Again, our lovely brain who is trying to protect us, but doesn't understand the difference between getting eaten by a lion and. Being visible on social media is trying to stop us from being visible. So it's perfectly understandable that we would be nervous about becoming more visible. So the reframe I want you to think about on this one is visibility or being invisible is not helping you.At all, and it's not helping your audience. It might feel like it's protecting you in the short term [00:08:00] because putting yourself out is scary. However, it's not helping your business in order to sell something, which is why we're in business. People need to know who we are, and if they don't know who we are, they're never gonna be able to buy from us.The practical fix for this one is maybe start small. So maybe do it within a community or within people that you know. However, I would also argue that when you are starting on social media or if you are on social media, then there's not that many eyes on your stuff. And the fear that people are gonna say stuff about us because we're being visible is normally just a fear in our head.It's not actually something that comes true for many of us. Okay, so onto fear number five, the fear that we will have imposter syndrome. So just a quick validation for you. I have felt this, everyone I work with has felt this at some point or another, is someone going to find me out? Am I actually any good at the thing?I say? I'm good at the reframe on this. Is first off, you just need to [00:09:00] know more than the people you are teaching and training. But in reality, you do know more than enough. This is your business. And often when we're in our business doing our thing, we take for granted how much knowledge we have about something, and therefore it feels like, well, do I really know what I'm talking about?I dunno about you, but when I then start talking or then I start sharing or someone asks me a question, sometimes at the end of that, I think, oh yeah, no, I definitely do know what I'm talking about. Also, another part of the reframe is there are other people out there who know way, way, way less than you showing up and doing the thing.So I am confident that you know what you're talking about and again, the fact that you're worrying about this reassures me that you are fine. A practical tip on this one. Is create yourself what I call a love folder. A love folder is where you keep every testimonial, every case study, every nice screenshot that you've ever seen about yourself, every nice review, anything where someone has gone, you are awesome.[00:10:00] Screenshot it, put it in a folder. If you actually have physical cards or letters, which I'm very lucky that I've had, then I literally have over my desk a board with them all on. To remind yourself that you are really good at what you do, because we all have these wobbles and sometimes we all need to remind ourselves that we are good at what we do.And the final fear is the fear that the tech might go wrong to validate this fear tech does go wrong sometimes. It has gone wrong many times for me, but actually now we are way more understanding of tech issues because we all have them. So even the biggest and the. Most well-equipped people have tech issues, so the validation is that you might have tech issues.The reframing this is that your audience are really forgiving and it makes us look more human like. People want to relate to you and they want to know that you are the same as them and that we're all human. And sometimes when things go wrong, it really helps them understand that. A practical tip on this.[00:11:00] Test everything before you do your launch. Also have someone on your launch with you to help you. So I will often have a team member with me. So if my sound goes out or something goes wrong as I'm doing it live, then they can literally message me in Slack and tell me that something's gone wrong. And then if there is a backup plan that you can have, then great.But honestly, 99% of the time you'll be fine. And if you're not, people are very forgiving. So there you have it. The six fears that I hear the most that stop people from launching. And I really hope that by going through them, by reframing them and giving you some practical advice that you won't let any of these stop you from launching.Because one thing I know from working in this industry for over 10 years and working with hundreds and hundreds of clients to help them launch and doing my own launches. The fear doesn't go away, but we don't let the fear stop us, and that's the big difference. I want to remind you that everything you do in your business should be seen as an [00:12:00] experiment and therefore you can't fail.There is no problem. You just learn and then you can tweak and do it again. I really hope this episode has helped you reframe some of those things, and hopefully if you've been sat on the fence thinking I need to launch and you haven't, then maybe this has given you the nice gentle kick that you needed.If you enjoyed this episode, I would love it so very much If you're on YouTube that you would give me a thumbs up. If you've not subscribed, please go ahead and subscribe, and if you wanna drop me a comment, I would appreciate that massively. If you're listening on the podcast, then. And you fancy giving me a five star review, then I'm gonna take it.
In this episode, I’m diving into why relying on launches alone can leave your business feeling unpredictable and honestly… exhausting. I share how I’ve learned to create more consistent income between launches without burning myself out or constantly reinventing the wheel. Instead of building something brand new every time, I focus on what I already have—repurposing past content, offers, and resources my audience already wants—and turning those into simple, effective ways to generate revenue. I walk you through six practical ways I make money between launches, from setting up evergreen email sequences and running ads to low-ticket offers, to personally reconnecting with past leads and offering limited one-to-one spots when I want a quick cash injection. I also talk about how I maximize revenue from existing customers through upsells and annual membership upgrades, and the mindset shifts that helped me stop worrying about “bothering” people or ruining future launches—because done right, these strategies actually support long-term growth, not hurt it. 3 Key Takeaways: You Don’t Need Something New to Make MoneyOne of the biggest shifts for me was realizing I don’t have to constantly create new offers. I can repurpose what I already have—past webinars, courses, and content—and turn them into revenue streams that work between launches. Consistency Comes from Simple, Repeatable StrategiesThings like evergreen emails, low-ticket offers, and follow-ups might sound basic, but they’re powerful. These small, consistent actions help smooth out income and make the business feel far more stable and sustainable. Mindset Matters Just as Much as StrategyI had to get over the fear of bothering people or “selling too much.” Staying visible, following up, and offering relevant solutions isn’t annoying—it’s actually helping people take the next step when they’re ready. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
In this episode, I talk about what to do when you’re mid-launch and things feel slower than expected, because this is usually the point where panic kicks in. I share why it’s so important to step away from emotion and instead focus on your data—looking at your signups, clicks, email performance, engagement, and sales to understand what’s really happening. I also explain what “normal” looks like during a launch, including how typical conversion rates often sit between 1–8%, so a slow period doesn’t necessarily mean something is wrong.I then break down how to troubleshoot your launch depending on where the issue is coming from—whether that’s low signups, low engagement during your live experience, or low sales once the cart opens. I walk through simple, practical ways to boost visibility, re-engage your audience, and increase conversions, all without making reactive decisions like dropping your price or extending your deadline. The key is making small, strategic adjustments based on what your numbers are telling you, so you can turn things around now and improve your future launches too.3 Key Takeaways:Follow the Plan, Not Your EmotionsWhen things feel slow, it’s easy to panic and start making reactive decisions. But your job mid-launch is to stay grounded, trust your strategy, and let the data guide your next steps—not fear.Diagnose Before You FixLow sales aren’t the problem—they’re a symptom. Whether it’s low signups, low engagement, or poor conversion, identifying where the breakdown is allows you to apply the right fix instead of guessing.Small Tweaks Can Save a LaunchYou don’t need to overhaul everything. Sending more emails, showing up more, adding a surprise bonus, or personally reaching out can dramatically shift your results when done at the right stage of your launch.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
In this episode, I’m sharing a tough but important lesson from my own business—what it looked like when I was getting all the engagement, support, and “love”… but barely any sales. I break down the three biggest mistakes I made that caused this disconnect, from unclear messaging and trying to speak to everyone, to avoiding proven marketing strategies, to not showing enough proof of results.
I also walk you through exactly how I turned things around. From niching down and getting crystal clear on who I help, to confidently using ethical sales strategies, to finally owning and sharing the results my clients were getting—these shifts completely changed my business. I also talk about what happened when I decided to fully commit to selling an offer I truly believe in, and how stepping into a “main character” mindset helped make this my best year yet.
3 Key Takeaways:
Clarity Converts, Confusion Doesn’t
When I tried to speak to everyone, I ended up resonating with no one. Getting specific about who I help and how I help them made my messaging stronger—and my sales followed.
Ethical Selling Still Requires Strategy
Avoiding tactics like deadlines, bonuses, or urgency didn’t make me more authentic—it just made it harder for people to take action. When used with honesty and integrity, these strategies actually serve my audience.
Proof Builds Trust and Drives Sales
People need to see what’s possible. When I started sharing testimonials, case studies, and real client wins (while being honest about expectations), it became much easier for people to say yes.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
In this episode, I’m busting the myth that you need a huge audience to have a successful launch. I share why a smaller audience can actually be your superpower, especially when you focus on building genuine connection and trust. Through a real client example, I show how a list of just 130 people generated over £10,000 by refining the offer and aligning it with what the audience truly needed.I also walk you through the simple strategies I recommend before, during, and after a launch—from warm-up content and personal outreach to DMs and follow-ups based on engagement data. The key message is that small audiences can convert incredibly well when you lean into personal connection, intentional effort, and learning from post-launch feedback.3 Key Takeaways:A Small Audience Can Be Your Biggest AdvantageWith a smaller audience, I can create more personal conversations, deeper trust, and stronger relationships that often lead to higher conversion rates.Manual Connection Drives Launch SuccessPersonal DMs, voice notes, direct follow-ups, and warm conversations can make a huge difference when growing sign-ups and increasing sales.The Launch Doesn’t End at Cart CloseThe feedback I gather from people who didn’t buy helps me understand objections, improve messaging, and make the next launch even stronger. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube TranscriptEveryone thinks that you need to have a big audience in order to succeed in the online business. And while I won't disagree, it's a numbers game, it doesn't mean that you can't have a successful launch with a small audience. In today's episode, I'm gonna be sharing with you the things that are your superpower when you have a small audience to help convert more people.If this is the first time that you're seeing me welcome, my name is Teresa Heath Wareing, and I help course creators, membership owners, and coaches grow their online business. After being in the online space and having my own business for 11 plus years, I have seen everything there is to see and have been behind the scenes in some very successful launches.Within my programs, I have helped hundreds of online businesses launch and grow their business. And in these episodes I help to give you some of the strategies, the tools, and the tactics that are working right now in the online space so that you can grow yours As an online business expert, it is remiss of me not to talk about the fact.It is a numbers game. [00:01:00] If you've watched my videos before, if you've listened to the podcast, you know I will talk a lot about expected numbers, and it always starts with that first initial thing of how big is your email list. And then from your email list, a percentage will go onto your launch list and from your launch list, a percentage will buy.And that percentage can seem pretty small. And it is. And often people get very disheartened because they go and do a launch and they don't get as many sales as they would like, and they think that they've done it wrong. And then when they come to me and I ask them their numbers, I actually realized that the percentages are bang on where they should be, or in some cases even better than they should be.And the key thing at the beginning was they didn't have the numbers in the first place to get those bigger numbers. However, I want to talk to you today about how you can still achieve a really successful launch. With a small number on your email list, just like the amazing Rosanna Sanna worked with me where she had put together an offer that didn't feel right, and we tweaked it and changed it, and we made sure that it really [00:02:00] aligned with her, her audience and what she wanted to deliver.We put out her offer in a launch through a challenge to her list of only 130 people, and she managed to finish that launch making over 10,000 pounds from a teeny tiny list. So it is possible, yes, I always want you to grow your audience, but it is possible to make good money from a small audience. And in fact, I'm gonna show you today how it's your superpower.So let's talk about how you can maximize your launch. And I'm gonna be covering off two main areas. Before the launch, IE is you're trying to get people to sign up to your launch experience and then actually selling, because obviously the more people we can get into your launch experience, the better.Okay, so before the launch, what can you do to help maximize as many people in your audience to get onto your launch experience? Well, one of the things I teach is talking about pre-launch content. The more you can warm people up, the better. So if you are literally one day talking about one thing, and then the next day [00:03:00] saying, join my webinar or join my challenge, then it comes a bit out of nowhere.So doing pre-launch warmup, doing content that warms your audience up ready is a really good idea, and I would recommend that to any one of any audience. Size the difference when you have a smaller audience is what I would put in that is some engagement and is some outreach. So during that pre-launch, how can you engage with people that are following you online?Can you start conversations not about come and join my launch, but just genuinely doing good engagement on social media. The second thing you can do is once you actually start talking about your launch. Experience IE your challenge, your bootcamp, your masterclass, whatever it might be, is you can actually go and do personal outreach in your dms to tell people about it.Now, I would say doing this personally is much, much better. Again, if you haven't got a massive audience. That's way easier to do when someone has a bigger audience and they do that. Sometimes someone on their team reaches [00:04:00] out and it just doesn't feel the same. Also, it's a blanket outreach and that doesn't feel nice.Whereas if you are having a conversation with someone and you then happen to say, oh, by the way, I just wanted to check that you'd seen this, or, you know what we were talking about the other day, well, I'm actually gonna be covering it in this. Thing. It's so much better, and the likelihood of them signing up to your launch experience is so much better.The third thing you can do is you can go out to your connections and ask them to share it. I don't do this every time, and I wouldn't necessarily suggest for every single launch unless you have the loveliest connections ever because it's going to wear a bit thin. But if you are just starting and your audience is.Small. Then why not go to the people you know online, your friends, your business colleagues, and say, is there any chance you could share this with your audience? Could you literally just share the post for me or could you talk about it or could you mention it on your stories, whatever it might be. Ask them if they can share it.And like I said, when you've got a smaller audience to get them to help you do that. And the first instance is really, really helpful. And finally, why [00:05:00] not go and ask anybody that you've worked with, if they know anybody that would be good for this masterclass, for this launch experience, for this bootcamp, whatever it is that you are doing.Go and have a conversation with someone that you've previously worked for and said, do you know anybody that you think would be interested in this? And could you refer them to me? So again, these are very manual things, which. Always sound a bit odd when I talk about an online business 'cause it's all about scale.But in the early days, we have to do these things. There's a story about the people that own Airbnb that in the first few years of owning Airbnb, one of the things they identified was the photos weren't very good. So they personally went out and photographed people's places. There's. Talk of the person that owns Uber, of actually going and doing Uber and driving Uber so they can experience what it's like in the early days.Even when the business ends up being massive, they're not working at scale in the early days. They're doing things that can't scale. And the beauty of having a small audience and the beauty of getting started is that you [00:06:00] can do those things. 'cause once you scale. You can't do them as easily. Okay? So those are the four things that you can do to actually get them to sign up to your launch in the first place.So let me recap them for you. So the first thing is doing that pre-launch content, but when you have a smaller audience, do some outreach and engagement and some building the conversations just in the dms anyway, not specifically by the launch. But doing some engagement to help your own social media get further out there.Number two was personal outreach. Once you've started those conversations and you have then announced you're doing a masterclass, webinar, bootcamp, whatever it might be, actually go back into those conversations and personally outreach people to let them know that you're doing it. Number three is to go to some of your connections and ask them if they'd be willing to share that you are doing this launch experience.And number four is to go back to some of your existing or previous clients and ask them if they know anyone specifically that your launch experience might be suitable for, and would they mind referring you. Okay, so once people are actually in your [00:07:00] launch experience and you're going through it, how can you then help them convert to buy, and what kind of things can you do when you do have a smaller audience?Because the number of people coming into your launch is gonna be small, and therefore we wanna maximize the purchases as much as possible. One thing I would say in my experience of working with hundreds of launches is that the smaller the audience, the actual bigger percentage take up, we tend to get.Because you can actually have that more personal touch. So in order to actually help people convert and buy number one, the first thing that you can do is go and follow everybody that took part in your launch experience. Again, that list is going to be fairly small because you have a small audience. So let's say 50 people sign up for your webinar.Literally get that list and go and find those 50 people on social media and connect with them then, because you are connected with them. Number two on my list is make sure that you are putting the sale conversations and the reasons to buy out on your social media and out on your. Stories. Yes. The chances of someone who [00:08:00] isn't in your launch experience, then buying can often be slimmer, but we're trying to think of those people we've already connected with that are in your launch experience.It's another touch point. It's another place to see, so make sure you do that. You do some stories. You talk about your actual offer on your social media. Number three. Send personal voice messages to the people who are in the launch experience. Now, this is something that I've done before. I really don't like it if I'm honest.I find it quite uncomfortable, but I make myself do it because it opens the conversation so it. Even if they don't buy, it's giving you a real insight to what they thought of the launch experience, to what their objections are, what they're dealing with right now. So I would send a voice message that said, hi, whoever it was, and I do that to make sure they know that this is a actual message for them.Thank you so much for being in the webinar, the bootcamp, the challenge, whatever it is. I really hope you've enjoyed it. I loved meeting you in there. I would love to know what you think about [00:09:00] joining whatever it is that you're selling, and if you have any questions, I would love to have a chat with you about them.I would always add something like, this is not any sales pressure. I'm just genuinely interested. I think you'd be a great fit if I genuinely think there'd be a great fit. So you could do that for pretty much. Anyone that came through your launch experience, again, small list means yes, you'll probably sit down for an hour or two and do it, but promise you it'll be worth it.And then finally, the fourth thing that you can do, because not everyone answers their dms, and maybe you didn't connect with them on social 'cause you couldn't find them. Keep an eye on the emails that you're sending and look at who's clicking, who's opening, and maybe think about sending them personal emails off the back of that.So if someone has gone and clicked, maybe drop them an email that isn't a broadcast one that is directly from you. That's. Says, Hey, I saw that you clicked. I'm just wondering if you got any questions. It's all about opening those conversations because when we open those conversations, we understand what's maybe holding them back, what their concerns are, why they might not [00:10:00] buy, and it just helps you then for future launches.And again, once your launch gets big, we can't do that. That's much, much harder to do. It's gonna take way more time. So those eight things, the four before you actually start selling, and then once you start selling, will really help you convert and maximize those sales online when you have a small audience.One thing I wanna note. When you finish the launch is try and still outreach to those people and find out why they didn't buy. Again. If you can open a conversation and have a conversation with them, then it's really gonna help. Next time you launch. It's really gonna help you get ahead of those objections or tweak your offer to make sure that some of the things holding them back are now in the offer going forward.I would do this a couple of ways. I would make sure that you send out a quick survey. To everybody on email, but also I would try and have conversations maybe in the dms. You could even offer them an incentive to jump on a call with you to explain maybe why they didn't buy this [00:11:00] time, which like I said, then comes brilliant information when you are then doing your next launch in 2026.This personal connection, this. Personal outreach is really winning when it comes to launching and when you have a small audience, you are the most perfect place to do it. I know it's not the easiest thing. I know it can feel uncomfortable. I too don't like it when I do it, but I promise you what you will gain in sales.And in knowledge will be worth every single second you spend on this. I want you to stop seeing your small audience as a disadvantage, and I want you to start seeing it as your superpower because you can do things that people with big audiences can't, and that means you can actually get a much bigger percentage conversion than maybe people with big audiences can't.I really hope this has helped and inspired you to go out there and have those conversations and have that personal touch when you next launch. Also, if you are launching and you want some help in terms of what to do when, and a bit of a to-do list, then make sure you download [00:12:00] my launch toolkit. If you are watching on YouTube, then you can just scan this QR code here.If you are listening on the podcast, then go to teresaheathwareing.com/toolkit and get your free toolkit today. I will see you in next week's episode.
In this episode, I break down why relying on a single offer just isn’t enough if you want to grow your revenue, especially when only a small percentage of your audience will actually buy during a launch. Instead, I walk you through the concept of an “offer ecosystem” and how layering additional offers around your core product can significantly increase how much each customer spends—without needing more traffic. I also explain the difference between where you place offers (like order bumps, one-time offers, and thank-you page offers) and what actually makes up the ecosystem itself—things like bonuses, upsells, downsells, and cross sells.
I dive into how each part of the ecosystem works and how to use them strategically—whether it’s upsells that enhance the main offer, downsells that capture people who aren’t ready yet, or cross sells that provide complementary support. The key is making sure every piece feels aligned and genuinely helpful, not random or overwhelming. I also share common mistakes I see—like adding too many choices, pricing downsells too close to the main offer, or not positioning them properly—and why mindset and ethics matter when increasing revenue this way. By the end, I encourage you to think beyond just your main offer and start building a simple, intentional ecosystem that better serves your audience and boosts your results.
3 Key Takeaways:
Your Revenue Is in the Ecosystem, Not Just the Main Offer
Most people won’t buy your core offer, so having upsells, downsells, and cross sells gives you more opportunities to serve different needs and increase overall revenue.
Alignment Beats More Offers
Every additional offer should support your main product and solve a specific problem—random add-ons or too many choices can actually hurt conversions.
Small Tweaks Can Drive Big Results
Simple additions like order bumps or downsells can noticeably increase your average customer spend without needing more leads or a bigger audience.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
In this episode, I share a fun but surprisingly powerful story about how getting my six-month-old golden retriever puppy, Nelly Mae, turned into a real-life lesson in online selling. Within just three hours of discovering a dog trainer on YouTube, I found myself not only binge-watching his content but also purchasing his £250 “Perfect Puppy” course. That experience made me stop and reflect on exactly what worked—and how those same strategies apply directly to our own businesses.I walk through five key selling lessons I took from that journey, including the importance of creating bingeable, easy-to-find content that builds trust quickly, offering a lead magnet that truly matches what your audience is already looking for, and tapping into your audience’s pain and urgency at the exact moment they’re searching for a solution. I also talk about how powerful it is to build trust through proof—like testimonials, results, and visible expertise—and why presenting your offer at the right time, especially for lower-cost products, can make all the difference. By the end, I encourage you to look at your own business and spot where you might be missing opportunities to convert ready-to-buy customers. 3 Key Takeaways:Bingeable Content Builds Trust FastWhen your content is easy to find and naturally leads from one piece to another, people stay longer, trust you more, and move quicker toward a buying decision. Alignment with Buyer Intent Is EverythingYour lead magnets and offers need to match what your audience is actively searching for. When the timing and message align, conversions feel effortless. Timing and Trust Drive SalesWhen someone is already feeling the urgency of their problem, and you show up with proof and a clear solution at the right moment, the decision to buy becomes easy.If you’ve ever wondered why some people can turn viewers into buyers so quickly—or how to make your own content work harder for you—this episode will give you practical insights you can apply right away. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube TranscriptThis is a picture of my six month old puppy Nelly Mae, and in today's episode, I'm gonna be sharing with you what getting my puppy taught me about the online space and how I went from not knowing someone to three hours later spending money with them online because they could fix my problem.If we have not met, my name is Teresa Heath Wareing and I work with course creators, membership owners and coaches, and I help them grow online businesses in a way that feels aligned with them, their offer and their customers. And in today's episode, I'm gonna be sharing with you how an unlikely story of getting a puppy taunt me stuff about the online business and what it can teach you to.Let me start by just telling you a little bit about this story. So I have two dogs. I have two caucus Spaniels, Woody and Teddy. If you're on YouTube, here's a picture of them. Anyway, in summer last year, we decided to bite the bullet and get a golden retriever. So. My husband was away for [00:01:00] three months and I was getting the dog on my own, and I had never actually trained a puppy or dealt with a puppy because my husband always dealt with the boys as puppies, and we had had them from four months old, whereas I was getting her from eight weeks and I was honestly freaking out.I was like, how do I manage this? What do I do? How do we do this? And I was taking it really seriously as one would hope you do when you get a puppy. So she came along and I was like, I'm gonna need some help. So I started watching or looking for some content, and I went to my favorite place, which is YouTube, where I watch a lot of content.I started searching for, how should I look after my puppy? What do you do in the first 24 hours of bringing a puppy home? Like all the things. And I searched all these questions and then of course, the minute I started searching the algorithm on YouTube started throwing up more videos I might like, and I stumbled across this guy called Will Atherton.And Will had got loads of [00:02:00] videos on how to deal with a puppy and what a puppy should do and how to basically train it. And he also talked about the fact that if you didn't train your puppy, the problem you were going to get down the line is you were going to get a really unruly dog. And one of the considerations I had was I had got this puppy who was a golden retriever, and she was going to be a big dog.So how on earth would I make sure that I didn't have this big, massive dog on my hands that I couldn't control? So after watching. Video after video, after video. I was there for a few hours watching all these different videos. At the end of every video will talked about a program, a perfect puppy course, and obviously being a marketer for one, but someone who had the problem.The pain of, I've got a puppy. I don't want it to be unruly, and I also don't want a big grown dog that I can't control. I went and had a look at the Perfect Puppy course while I was there, and while I was in his content, I managed to find a free mini [00:03:00] course that he had about training your puppy. And I opted in for that.I watched it and basically that, and the videos gave me enough confidence that this guy knew what he was talking about and. I went and bought the Perfect puppy course. Now, when I bought it, it was about 250 pounds, and within the space of about three hours, I'd gone from not knowing who this guy was to giving him about 250 pounds.And the reason I'm telling you this story is because there are five key things that he did that I think you can take away and learn from this when you are selling online. Step number one, he had bingeable content that built my trust. So when I found his first video, I was able to then go and see. He had loads of other videos, and then I went down a rabbit hole of watching these videos, and then I went and found him on social media and saw he was all over social media.So for me. I was able to really get to know this guy really quickly because he had [00:04:00] content. Now, someone might not buy after watching one video, but after watching video, after video, after video, after going down a rabbit hole and looking at someone's social media, after seeing that there is lots of content out there and binging the content, they are much more likely to buy.So step one, have that bingeable content. So if you do not have bingeable content, IE. If I can't find you online and watch what you do and how you do it, then you are gonna make it very difficult for me to even engage with you, let alone buy from you. Number two, he had a lead magnet that captured the intent to buy.Okay, so his lead magnet, his freebie, his mini course, was a perfect prerequisite for the thing I wanted to buy. It was an introduction for some of the basics that you need to know about getting started with your puppy, which was almost step zero. In the steps of wanting a trained puppy. Now, it's interesting.Normally when I would talk about a lead magnet, [00:05:00] I would talk about getting them onto your list and then you nurture them on your list. However, in this particular case, I barely read an email that he sent me other than getting the email to actually log into the little mini course that I could take a look at.I wasn't actually paying attention to his emails because quite honestly, he couldn't have sent me enough emails in time because I did it in such a short space of time. So he delivered a lead magnet that I could then also binge watch because I did. I went through it fairly quickly, and in fact, I don't even think I went through the whole thing.I just got past some of the first couple of videos before I was like, yes, I absolutely need this, because the next thing he did in step three. Was he basically reconfirmed the pain and the urgency within the lead magnet. So within the lead magnet, within the video, he reconfirmed why I needed the course even more.And it wasn't so direct as selling. It was talking about like he would [00:06:00] introduce a concept and then we'd talk about the fact of if we don't get this nailed now, or if we are not learning how to. Deal with this now, then down the line, this is gonna cause a bigger problem. So he was really addressing all of my fears.My fears of, I've got a big golden retriever dog that basically is going to be so hard to deal with. I'm not gonna be able to walk because she's gonna be so big and she might pull, and I need her not to jump up because she's gonna be really big and it's gonna be really hard work. So during the videos I was watching in the first place.And the free video mini course that he gave me as the lead magnet. He was basically reconfirming my problems and the urgency for the problem to be fixed at that point. The other thing that's good to know is at the point that someone is searching for that content is the point that they have for problem.Now, if I'm thinking of getting a puppy, I'm not going to be searching what to do with a puppy when you bring them home. I'm not [00:07:00] gonna be searching how to help them sleep for the first few nights. At the point I'm getting, the puppy is at the point, I'm looking at the content, and he understood that really clearly.And during the videos and the lead magnet, he really pushed that pain and he really pushed that urgency. Number four, he built trust the whole way through. He talked very much about the work he's done, the qualifications he's got, and the results he's got for his clients. The other thing that he did, which.If you can do is great, but it's, this is just like a cherry on the top is he actually had remarketing ads. So in the very short space of time that I was looking at his content, I did actually get delivered an ad that was a testimonial. When I went onto his social media, I saw testimonials. So I saw other people like me who had not had experience with dogs or puppies before who were really concerned, who wanted to make sure [00:08:00] that they could train this puppy in a way that aligned with them and.It had done it. It had fixed the problem. So he was confirming to me that I could trust him. He was confirming to me that he was the authority on this, and he was showing me in practice how he had done it for other people. And number five, he presented the offer at the perfect time. Now. I would be guilty of this, that sometimes in some instances you should wait to warm someone up and nurture them in order to make the offer.Now, as you've heard me talk about before, my offers are much higher touch, they're much more personal, and therefore they are higher cost. So it isn't necessarily going to be a very quick decision. However, in his case, it wasn't a high touch. It wasn't a high cost offer. I paid roughly 250 pounds and I could make that decision fairly quick.So therefore, the fact that he made the offers so quick and so often was key to me buying it meant that I didn't have to think about it too hard. He had presented all the details to [00:09:00] me. I had had some content from him that build trust. I'd watched videos that made me realize that I liked how he trained and I liked who he was.He showed me authority. That I could make that decision very quickly and I needed to make it quickly because I was bringing my puppy home and I needed to know what to do with that puppy. If he had waited to make the offer, the chances are I either would've gone somewhere else or I wouldn't have bought it 'cause I wouldn't have thought I needed it.So let me run through those five again. That led me to going from not knowing someone to giving them 250 pounds in a very short space of time. One. I had bingeable content that I could watch, and they were everywhere. I was able to find them. I was able to see what they were doing, and I was able to build trust that they were actually legit in what they were talking about.Two, they had a lead magnet that captured my intent. So it was almost step zero of where I was. That basically said, well, if you are downloading this, then you are definitely wanting to get the course. Three. He. Made sure that he talked about the pain [00:10:00] and the urgency of fixing the pain a lot, which made me realize I need this thing more than ever.Four. He built trust through everything that he did, through the quality of his videos, through him showing up through his testimonials through. Through his qualifications. I built trust very quickly and built authority with him very quickly. And number five, he made the offer. He didn't wait to give me an offer.He gave me the offer, presented it when I needed it. So those five things you can now take away and look at your online business and see where maybe you've got some gaps that you can plug with some of these things. And by the way, the course was excellent and I was able to train my puppy. Now she is a puppy and she's six months old, and she is massive.However, it really helped me understand how they needed to be trained and what to do. So I, for one, was very happy with the purchase I made. If you found this episode helpful or you know someone else who might find it useful, then please go ahead and share [00:11:00] that with them. I will be back next week with another episode.
In this episode, I talk about how to know whether you’re truly ready to scale your online business — or whether it might be better to focus on strengthening your foundations first. Scaling is often talked about as the next logical step in business growth, but I explain that it doesn’t have to mean building a huge, low-touch company. In fact, I share why I personally love smaller, higher-cost, high-touch programs and how they can still scale in a meaningful and sustainable way. I walk through five signs that show you’re ready to scale, including having a proven offer you’ve sold multiple times, reaching capacity with delivery like one-to-one work, and having real clarity about your audience and the problem you solve. I also share five signs that you might not be ready yet, such as constantly changing your niche, lacking consistent leads, or not having a repeatable sales process. By the end of the episode, you’ll have a clearer understanding of where you are in your business journey and what your next best step should be. Teresa Heath‑Wareing regularly shares strategies for growing online businesses through her podcast and teaching. 3 Key Takeaways: A Proven Offer Is the Foundation of ScalingBefore you scale, you need an offer that has already sold successfully multiple times. When you know people want it and it consistently delivers results, you have the confidence and data needed to expand it. Consistency Creates Growth OpportunitiesScaling becomes much easier when you consistently show up with content and have a reliable strategy for growing your audience. When people clearly know what you’re known for, your visibility and authority naturally increase. Strong Foundations Matter More Than SpeedIf you’re still changing your niche, struggling to generate leads, or don’t yet have a repeatable sales process, scaling may not be the right move yet. Taking the time to strengthen these foundations will make future growth much easier and more sustainable. If you’ve ever wondered whether you should scale your online business now or focus on strengthening your foundations first, this episode will help you assess where you are and decide on the smartest next step. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube or take the Quiz TranscriptWhen most people come into the online industry, they dream of having an online business that they can scale, but how do you know if your business is ready to scale? In today's episode, I'm gonna be sharing with you the five signs that you are ready to scale, and the five signs that tell you probably not to scale just yet.If we have not met, my name is Teresa Heath Wareing and I work with course creators, membership owners and coaches to help them grow their online businesses. And that's the dream in most cases, to have an online business that you can grow and scale so that you make something once and you sell it over and over and over.Now, before we get into that, actually just one quick thing that isn't necessarily the dream for every online business. I have an online business, and when I first came into it, I dreamed of having that massive launch with those thousands of people coming through the doors and all buying, and I realized the more I got into business, the longer I did this.I've been in business now 11 years, actually, that doesn't fill me up. That doesn't make me happy. One of [00:01:00] the things that makes me truly happy is that I know the people I work with so well. I know who they are, what their business is, who their customers are. I normally know if they have children, what their partners are called, what they like to do on a weekend.I get to know the people in my audience and the people who buy my programs really closely because for me, the people that I work with, they've bought a lot of courses, they've done a lot of the things, and it's still not working. And the only way that. You can actually make it work, or the only way that we can start to understand is for someone like me, an expert in this industry like me, to come into your business more and to understand you more, buying another course or buying another program where you are just another face on a Zoom screen is not gonna move you any further forward than you are now.There is no magic trick that that online expert says they've got that is going to help you launch. There is no one. Thing that is going to help [00:02:00] you grow your business. It really comes down to what is working for you, your audience, your offer, your price point and the way that you like to work and show up.And when you have someone that takes that into account, then they can help you with all the tools that you've got and go. That's the one I would focus on or double down over here. So. Actually, my dream did start to have a big course that I sold, or a big program that I sold, and I created it once. I could sell it over and over and over and over, and actually in reality, that doesn't make me happy.What makes me happy is working with people closely and having a smaller program so I can do that. Which means it's a higher cost program. Anyway, I just wanted to add that caveat because if you are looking at this going, actually that isn't what I want, then that makes perfect sense and that is fine, and I just thought I'd share my story on that, but.We can all scale. Okay, so yes, I want a program where it's very high touch, but there is still room to scale. So how do you know if your business [00:03:00] is ready to scale or not? Here are the five signs that you are ready to scale in your online business. Sign number one, you have sold your offer a few times and a few is a hard one because like if it's a low cost offer, then you probably want to sell it quite a few times.If it's a higher cost offer, then you only might need a handful of people to do it. But you know, it works. That is one of the most important things. In order to scale anything, we've got to have tested it and we've got to know that it works, and we've got to have experienced the thing and gone through the thing.So number one, you have an offer that you've sold a number of times, and you know the offer works. Number two, you are at capacity with your one-to-one or delivery. Often when people say to me. If they work in a one-to-one scenario or in a group coaching scenario, should I put my prices up? One of my first questions for them is, are you full?Right? Because if you're full, that is a sure sign that you could probably put your prices up. The same for whether you can scale your online [00:04:00] business. If you are at capacity with your higher touch things and more people wanna work with you, then there might be something that you could be having, or there might be a funnel you can put them into.To give them a different offer. So if you're at capacity with your one-to-one or at delivery, then yes, you are probably ready to scale. Number three, sign that you are ready to scale your online business is you know your audience really well and you know what their problem is that you are trying to fix.If you are not a hundred percent confident on this, then. Scaling is probably not for you at this point because in order to scale, we've got to know exactly who we're talking to because basically it's just amplifying what we're doing. It's just basically doing more of what we're doing or talking to more people.So if we are not. Talking to the right people or we're not talking to them about the right problem that they have, then scaling isn't gonna help that. Number four, you have been creating consistent content and [00:05:00] people know you for your thing when they think of your name. So when someone thinks of my name, I want them to think launching.I want them to think growing an online business. If people can't do that about you, they might need some more work that you need to do. But if you have been showing up constantly, if you've been creating content and you are known for your thing, then great, you are very much ready to scale. And number five.If you are growing an audience, IE you are doing a consistent growth strategy. And it doesn't have to be something crazy. It could be as simple as posting on social media, doing YouTube, having a podcast, whatever it might be. But if you are growing your audience. And you have an audience, then yes, you are ready to scale.If you wanna understand a little bit more personalized information of your business, where you are, and if you are ready to scale, then if you're watching YouTube scan at the QR code here or click the link in the comments and it will take you to my quiz. The quiz is all about whether [00:06:00] you are ready to scale your online business, and it will give you an action plan of things to do to help you get to the next step of your business.As I've said, either scan the QR code or head to Theresa Heath wearing.com/quiz and you can take the quiz, okay, onto the five signs that you are not ready to scale your business. Number one, you are changing your niche or offer regularly and you haven't been consistent with an offer or a niche for a while.This comes down to almost. One of my last points of if you're ready to scale, if people don't know you for your thing, then it's gonna be really hard to scale. If you've changed your niche a lot, if you've changed your offer a lot, it's going to be really hard to scale. So you are not ready if you have been constantly changing your niche.And your offer. Number two, you have no consistent lead flow, so you have no consistent way of getting people onto your email list. If you are not constantly bringing in people or constantly being [00:07:00] visible or finding ways to be visible, then it's gonna be really hard for you to scale. One of the most important things about scaling is either having the audience.Or the money to accelerate that audience. IE through things like meta ads. If you don't have either one of those things at this point, then it's gonna be really hard. 'cause you do need that audience. So if you don't have a constant way of bringing people onto your email list, that's gonna stop you from scaling.Number three, you have no repeatable sales process. So even though one of the things I talk about is launching and I see a lot of content online that talks about how exhausting launches are, and you don't have to launch and you shouldn't launch. Launches for me have been really, really effective. And for my clients, it's not to say it's the only way, 'cause it absolutely isn't.We talk about evergreen as well. However, launches are a sales strategy and we're. The way I teach launching is we build out the launch and then we repeat it, and we repeat it, and we repeat it. So it's not as [00:08:00] exhausting as you might think in the first place. So the first time you do it, there's a lot of work, a lot of moving pieces, a lot of things that you need to know and understand.But once you've done that, you can just rinse and repeat. So if you don't have a rinse and repeat way, whether it's evergreen or launching, or whatever it might be in order to sell. Then it's gonna be incredibly hard for you to scale. Number four, you are still trying to validate your customer's problem.As I talked about at the beginning of this episode, if you don't know really clearly what your customer's problem is, you are going to find it very hard to scale because as I've already said, scaling is just amplifying what is already working. And if you are not confident and know exactly what your customer's problem is, the chances are you're not.Effectively selling to them. And that means you can't amplify that if you haven't got a really clear pathway of, okay, this is the problem they're trying to fix. This is the offer I'm giving them, and this is the way I'm selling the offer. You are not gonna be able to [00:09:00] scale if you don't have those things in place.So you need to be really confident. What is. The problem I am fixing. And number five, if you feel like you've done it all by flute. Now this one has got a caveat on it. I have worked with some people where they have come to me with a really successful online business that they have managed to grow and they want to scale it further.But actually. They managed to do it without any of those other things in place. Now, ordinarily they do have an audience, which is very important, but they haven't done the launches as I would talk about doing launches. They haven't got the sales funnel as I would talk about it. However, they've got to that point and they want to scale so.Often what happens at this point is I have to go back and almost reverse engineer what they've done to date. Because what they've done to date is obviously worked in some capacity, but then bring in some of those foundations. So it's almost like they've managed to build this house without the [00:10:00] foundations in place.And now I'm going in and underpinning it. I'm going in and looking at it going great. If we could just put this thing in here, then that's gonna make that so much stronger and therefore we have got capacity to build. An even bigger house than we've got now. So if you have got there by what you deem as fluke, it might not be, it might be that you have an amazing strategy, but if you have grown and thought, this is awesome, and I've built this online business and I'm not entirely sure I've done it, it's not that you can't scale, it's that you might need someone like me to pull it all apart and work out why it works and how we can then use that information.To scale it further. So I would love to know, after listening to the five things that are signs that you can scale and need to scale, and five things that mean you probably are not in a position to scale, where are you right now? Like, how many of them are you ticking off? What kind of things do you need to work on?If you are watching this on YouTube, I would love you to let me know in the comments which of these things you need to work on in order for you to. Scale or whether you are ready to scale. And if you're listening on the podcast, then please [00:11:00] come and tell me in my dms over on Instagram, which is where I am the most.And don't forget to go and do that quiz where you will get your own report on what you are missing and what you need to work on in order to scale your online business. If you're watching YouTube, here's that QR code again for you to scan. And if you are listening on the podcast, then go to series, either wearing.com/quiz to take the quiz.I will be back next week with another episode. Until then, have a great week.
In this episode, I explain why growing your audience doesn’t automatically lead to more sales. Visibility is important because it helps more people discover your brand and join your email list, but simply having a bigger audience doesn’t guarantee revenue. Without the right strategy behind your messaging and offers, you can end up with lots of followers but very few people actually buying.
I walk through five reasons why this happens, including attracting the wrong audience, not having a clear pathway for people to buy, focusing too much on education without enough conversion content, and not building enough trust and authority. I also explain why having a strong conversion mechanism — like a launch or funnel — is essential. Ultimately, visibility creates opportunity, but it’s the strategy behind your marketing that turns your audience into paying customers.
3 Key Takeaways:
Attract the Right Audience
If your messaging is too broad or your lead magnets attract the wrong people, you may grow an audience that isn’t interested in your offers. Clarity about who you help and what problem you solve is essential for attracting people who are likely to buy.
Education Alone Doesn’t Convert
Many creators focus heavily on teaching and providing value but forget to include persuasive content that helps people see why they should work with you. Conversion-focused content is just as important as educational content.
You Need a Clear Path to Buy
Your audience needs a clear journey from free content to paid offers. Without a defined pathway — such as an offer ladder, launch strategy, or evergreen funnel — people may enjoy your content but never take the next step to become customers.
If your audience is growing but your revenue isn’t keeping up, this episode will help you identify what might be missing and show you how to turn visibility into real sales.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
In this episode, I explain why paid launches are working so well right now — and why they might be the smartest move you make for your next launch. I break down the difference between traditional free webinars or challenges and paid launch experiences, and I share exactly how my two-week, five-session paid bootcamp model works, including standard and VIP tiers.I also talk honestly about why free launches have become harder — from audience overwhelm and low show-up rates to freebie collectors and creator burnout — and then walk you through four powerful reasons to test a paid launch instead. While you may see fewer sign-ups, the quality, engagement, and conversions can be significantly stronger. 3 Key Takeaways: Paid = Higher CommitmentWhen someone invests money, they’re far more likely to show up, engage, and implement — which leads to better results and stronger trust. Engagement and Conversions ImprovePaid participants are more serious and qualified, meaning higher show-up rates, better interaction, and stronger conversion rates into your main offer. Your Launch Can Fund Your MarketingA paid launch can generate revenue upfront, giving you cash flow to fund ads and scale — rather than relying on a free event that only costs you time and money. If free launches have been feeling heavier, harder, or less effective, this episode will help you see why — and show you a practical alternative that could change the game for your next launch. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube TranscriptAfter 10 years in the online space, I have done every type of launch that you can imagine, and there is one launch that is working really, really well at the moment, paid launches. In this video, I'm gonna be sharing with you what paid launches are, why they work so well, and the four reasons that you should consider trying a paid launch for your next launch.If we haven't met, my name is Teresa Heath-Wareing and I work with course creators, membership owners and coaches to help them grow their online business. And I have recently been given the award of Business Coach of the Year from the National Coaching Conference and Awards, which I am obviously over the moon about.And every single week I put out a new video and podcast. What I share with you. Tactical and strategic things that you can actually do in your business that is going to help you grow your online business without all of the overwhelm and with what is working right now. So if you haven't [00:01:00] subscribed to the YouTube channel, I urge you to hit that subscribe button and to make sure that you get notified every time I put a new video out, and I would be so honored if you could share this video with someone who was in the online space that you think could benefit from it.Okay, let's talk about free versus paid. So what do I mean by free versus paid? Now, most launch experiences have been free, so you would do a free webinar, a free challenge, a free bootcamp. So basically for them to come into the launch experience, and I call launch experiences, just the mechanism that you're using, like I said, a webinar, a masterclass, which they tend to be the same thing, a bootcamp, a challenge, a.Open house. Those are what I call launch experiences. And when I talk about launching, I don't necessarily mean for the first time. This is just basically a focused period of marketing where you are selling your online thing, like your course, your program, your membership, whatever it might be. So [00:02:00] in most cases.Up until fairly recently, most launches were free. So you would advertise that you were doing a free webinar, a free challenge, and people would sign up and come and join that challenge or come and join that masterclass for free. And then at the end of the thing, you would then present your offer, which would be your paid program, course, membership, whatever it was.Kind of marketing activity that you were doing to get them there in the first place was free. Now, let me explain to you what I mean by a paid launch experience. So ordinarily and what I've been involved with and what I teach is more about a paid bootcamp or a paid challenge, something that is a bit longer.I would say that you can do paid workshops rather than. Masterclass or webinars, masterclass and webinars tend to be about an hour or to an hour and a half. They're very much focused on the what and [00:03:00] the why and less so on the how. And your program tends to be the how, whereas when you are doing something paid, it normally means it's going into more depth.So let me explain to you my paid launching the I am using currently. I'm doing a bootcamp where basically the bootcamp is over two weeks, but it's five actual sessions, so it's two sessions on week one and three sessions on week two, and for that bootcamp, it is a paid thing. Now the. Cost of the, the bootcamp is low, so my cost of my bootcamp at the point I'm recording this is 49 pounds.But there is also a VIP level where if you join the VIP level, you get additional things. So for instance, rather than just the five sessions, you will also get some q and As with me where. I basically get to coach you. There are also things like you might get some other bonuses and some other nice bits that you would get if you sign up for the VIP.So basically there are two levels to my paid launches, the standard level, and [00:04:00] then the VIP level. But they're both paid. The standard level is 49 pounds. The VIP level I think is 97, like I said at the point of recording this. But the point is to come into that launch experience, which is a bootcamp you have to pay now.You might think, well, this doesn't make sense because I want them to buy the bigger thing, and if they're buying the lower thing, will they buy the bigger thing? We're going to address the reasons why you might want to consider a paid launch, but let me talk about why free are getting a little bit more difficult.Well, the first thing is the overwhelm is massive. There are so many. Free things that we can now do online businesses and launching has become way more popular than it ever has done and will continue to grow. And because of that, there'll be lots of free events, lots of free challenges, lots of free boot camps, which means there is often low commitment from the person that is engaging or signing up to them and the poor sharp rates.So when I started this back in. Or when I started in the online [00:05:00] space about 10 years ago, the show up rate for a webinar would be anywhere between 40 and 50%. Then when we hit COVID, it went up. It was actually like you could get 60%, which is great, and now we are seeing some as low as 15 and 20% show up rate, which means the number of people who signed up to come to say, your webinar only.15 to 20% of them might actually turn up. And one of the key things is you want them to turn up because if they turn up, they're way more engaged. They're more likely to consider buying your thing that you're selling. At the end, you are also potentially attracting freebie collectors. So there are people that just like to sign up to free stuff and will busy themselves with going to all the webinars in the world.Therefore, you might attract some of them when you are doing a free thing. Often when we are doing free launch experiences, we tend to give information without implementation. And if you've watched any of my other videos, if [00:06:00] you've listened to the podcast, then you will know. One of the big things for 2026 is we need that implementation.That actually what we don't need is more content or more information. At this point, we need to actually get it done and we need ways to help us get it done. And sometimes when we're doing. Three things, rightly so, we are just giving them the information because there has to be a balance of like how much we give away when we are giving it for free.And this can lead to creators, to online business owners, to you to meet, burning out basically. Launching is not a very quick and easy thing to do. It takes work and time and effort. And sometimes you might find yourself feeling very resentful when you are putting in all this time and effort. You are delivering really good stuff and people just aren't engaging and they're not taking it seriously.So there are lots of reasons why free launches are not as successful and not as good maybe as they used to be. Now I am not. As [00:07:00] all saying that free launches are dead and you should no longer do them. There are many places where a free launch is very much appropriate and very much needed for the thing that you are doing.There are lots of reasons why for some people I would pick a free launch over a paid launch and often as I do in my program, Grow Launch Sell, these are the kind of conversations we're having on those coaching calls with me. Where every member of Grow Launch Sell, because it's a very tight program that I have, they get to ask me about their specific business, their specific launch, their specific offer, and I get to give them advice on what I think would work best for them.So I'm not saying that free launches are dead. I'm explaining to you why I think paid launches are something you should consider. So let's talk about why paid launches work so well and why you should consider them for your next launch. And I'm gonna be sharing with you the four reasons. Why paid launches work so well?Reason number one, [00:08:00] commitment equals better results. When you are asking someone. To pay for something. Their commitment level is way higher than when you are giving them something for free. Now you might think, but I'm being really kind, giving them something for free, and this is really useful and helpful of me to give them something for free.And surely because I'm being so kind and giving them it for free, they will take it seriously. Unfortunately, that is not the case and they don't always do that. However. When you pay for something, and this is same for us and true for us as it is for your customers, when I pay for something, I am giving it way more importance than I something that I am doing for free because I've put money down, I've got skin in the game, as they would say, and when someone has got skin in the game, they've got something to lose.So if they've paid for it and they don't engage with it, then they feel like they have lost their money because they haven't spent time [00:09:00] and done the thing they've paid for. So. When they've paid for it, it means they're more committed, which means they get better results. Ordinarily, in a challenge or a bootcamp, you are giving them something to do.You are asking them to try different things or experiment with something or do some work. And you know, as I do, when I get someone to do something in a bootcamp, the outcome they're gonna get at the end is awesome and is really going to help them. But they do have to do the work and getting them to pay to join the bootcamp means that they are more likely to do the work, which means.They get better results at the end, so it's a win-win for everybody. Number two, paid launches lead to higher engagement. If someone has committed by paying some money to do it, they are going to show up or they're more likely to show up. Now, are my paid bootcamps a hundred percent attendance? Absolutely not.I am yet to see one that ever is, but. [00:10:00] The engagement is considerably higher. So you are talking back around there's 50, 60% levels of engagement, whereas if it was free, like I said, we are looking almost as low as 15 and 20%, or we can be so. By getting them to pay, the engagement is higher, and because the engagement is higher, it's a better experience for everybody.Now, I don't know about you, but I have done a webinar to one person where one person showed up for a webinar back in the day when I first. Started, and that doesn't make for great engagement. It doesn't make for a great experience. It doesn't make for a great kind of, you don't feel brilliant showing up and trying to give a webinar to one person that can affect how you show up.Whereas when people are showing up. You get the engagement. They get the engagement. It just feels so much better, and as I've already said, when someone engages, they are more likely to consider paying for your thing or your program if they have engaged. Because the other thing about engaging [00:11:00] is they get to start to build that know, like, and trust.If someone has signed up for a bootcamp and they never show up to one of the calls and they can't get to see what I'm like or whether I'm worth working with, then. It's very unlikely that they're gonna buy from me. When they engage, they show up, they will realize whether they like the person they're watching or not, and therefore are more likely to consider buying your paid thing.Reason number three is when you do a paid launch, firstly you are being paid for it, and that makes it feel very, very different, which means you can actually earn some money before. Before you've even sold your actual program or your offer or whatever it is that you're selling, but secondly, you can use that money to fund.Scaling your launch, and this is really, really key. One of the things about launching is that we constantly need to be bringing people into our world, and one of the ways in which we can do that is through something like meta ads. Now, what you can do when you are charging for a launch [00:12:00] experience, if you are running ads to that launch experience and people are signing up, that in effect is paying for the ad itself, which means.If you are getting a positive ROI, it means you can put more money into the ads 'cause you know it's going to be paid for on the backend when they sign up for the program. So, for instance, if your program is 49 pounds or dollars and it is costing you 20 something pounds or dollars to get one person on the bootcamp.Then we just add more money in at the beginning. So you can use a paid launch to fund itself to basically increase and scale that launch. And number four, doing a paid launch will lead to higher conversion rate. Again, if you've watched my video, which we will make sure we link to in the notes below this video, if you've watched my video on.Numbers and what is realistic for you. When you are launching, you will see that often I talk about from [00:13:00] your launch list, which are the people who signed up for the way that you are launching your bootcamp, your challenge, or whatever it is. You can expect between one and 8% of those people to sign up to your program, to your paid offer.However, in the last few. Paid launches that I have done, I have been seeing conversion rates of 20 to 27% because the people who are in the room, the people who have signed up are serious. If they have paid to be part of a bootcamp or paid to be part of your launch experience, it means they really are considering.Working with you, or it means that they really do have the problem that you are trying to help them fix. You see, I might do a webinar that's for free and people might think, oh yeah, fancy. Going along and seeing what that's like. Well, actually there may not be my ideal customer, but because it's free.They're not losing anything per se other than a bit of their time. However, if I am saying, even if it's a small amount of money, like 49 pounds, you [00:14:00] have to pay 49 pounds to come and join the bootcamp. Then someone who's just doing it just out of interest is less likely to do that because they've actually gotta pay money for it.So number four is the conversion rate will be higher because the people in the room are more serious. Okay, let me recap those four reasons again, why you should consider doing a paid launch for your next launch. The commitment is higher, which means they will get better results because they are showing up and doing the work because.They paid to be part of your launch, you will get higher engagement and a high up show up rate, which again, will be better for everybody. Number three, the launch can potentially fund itself because if you are being paid to do the launch, you could always. Filter that money back into things like meta ads in order for you to get more people in the launch in the first place, and number four, you will get a much higher conversion rate because the people who are taking part in the launch are [00:15:00] much more tailored to be your audience.But there is one big objection that I want to just tackle before we finish this video that you'll get. Far less people signing up to this launch experience than maybe you are used to, and that is an important thing to note. But I really don't want you to let this stop you. If you are doing a webinar where you are currently getting a few hundred people signing up, then you can fully expect the minute you do a paid thing for that to dramatically decreased.But don't see this as a bad thing. One, you are earning money that you weren't earning when you did it for free. Two, if they really are your perfect customer, then they're going to sign up if it's the right thing. And three, they are much more likely to convert. So even though you have less people coming in at the top of the funnel, you are converting more coming outta the funnel.So for me. It absolutely has its place. It doesn't mean I [00:16:00] only do paid launches. Now I do happen to do a lot of paid launches, but I do occasionally do free webinars and they have their place too. But if you are serious about. Getting people into your offer, then I would definitely consider having a paid launch.And the great news is if you are a member of Grow Launch Sell, then coming up in the next few weeks will be a new module all about how to do paid launches for your next launch. And if you are not in Grow Launch Sell, then you can just click this QR code here and it will take you to the Grow Launch Sell page where you can find out more about it and get on the wait list.
In this episode, I explain why a successful launch actually begins before you start promoting it. I introduce the often-missed pre-launch phase and share how warming up your audience in advance makes your promotion, live delivery, and sales stages far more effective.I walk through two key questions to shape your pre-launch content — what your audience needs to understand first and what objections you need to address — so you can bring them to the same starting line and turn cold prospects into warm, ready-to-buy participants.3 Key Takeaways:Your launch starts before promotion If you only begin nurturing your audience when you announce your webinar or challenge, you’ve missed a critical opportunity to prepare them to say yes.Pre-launch content removes friction By answering what they need to understand and addressing objections early, you reduce resistance before you ever sell.Get them to the same starting line Strategic pre-launch content ensures your audience is informed, aligned, and ready — making your promotion and sales phase significantly more powerful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube TranscriptMost people think that a launch starts at the point where they open the doors to their launch experience. IEA webinar. Or a masterclass. Or a bootcamp. But actually your launch starts way before then, and today I'm gonna share with you one of the things that you can do prior to your launch to ensure that your launch is even more successful than it is already.If you are new round here, my name is Theresa Heath wearing and I work with course creators, membership owners and coaches, and I help them grow their online businesses and sell in a way that feels really authentic to them. Today we are gonna be touching on something that lots of online business owners miss out and it's at the detriment of their launches.You see, when most people talk about launching, they tend to talk about three distinct phases of the launch. Phase one is the launch phase. This is where you are promoting your bootcamp, your challenge, your webinar. [00:01:00] Then you have the live launch. That is when you are delivering the webinar or you are delivering the bootcamp, and then you have the sales phase, which is the bit where the doors open and you start selling.But what people are missing is right at the beginning, there's another. Phase, and I call this the pre-launch phase. And this phase is as important, if not more important than some of the other phases because this is where you are getting them ready to actually go through your launch. So let's talk a little bit about how this works now when you have a launch phase.That second phase, this is where you are promoting the bootcamp or the webinar or the challenge. But what we need to think about is how do we make sure that they are ready to sign up for that bootcamp or that challenge or that webinar or whatever it is. The very first thing that you need in place is actually to have a launch experience that they want to actually join.So what we need to think about is what are [00:02:00] you creating in that masterclass, or what are you offering in that bootcamp that they actually want? So that's the first thing that goes without saying that. We can't do an amazing pre-launch and we can't do an amazing kind of launch experience if it's something they don't wanna sign up to.So the very first thing you need to think about is you know what your customers need help with, and you are going to help them with that. Thing, and you have nailed it. You've nailed a really good launch experience. So how do we get them ready to actually take part in the launch? So I'm gonna use the example of bootcamp.Let's say I am running a bootcamp on how to do webinars. I know it's a bit meta when I talk about my own stuff because I'm talking about. Challenges and webinars. Anyway, you, let's stick with it. So I'm gonna talk about doing a bootcamp. Let's say that I am going to do my launch experience as a bootcamp, and the theme of my launch is I'm gonna help you plan your next webinar, or I'm going to talk you through how to do your next webinar.So there are a [00:03:00] couple of questions I need to ask myself to help me create content that is going to go out. Prior to me even sharing that, I'm doing a bootcamp. Okay? So whatever your launch experience is, whether it be a webinar, a bootcamp, a challenge for at least two weeks prior to even mentioning it, I want you to think about doing this pre-launch content.The pre-launch content is going to get them ready. When you are ready to actually talk about the thing and share the actual launch experience that you're going to do, so there's a couple of questions that you need to ask yourself in order to create that content. Question number one, what do they need to know or understand before you can teach them the thing that you are going to teach them in?Your launch experience. Okay, so my example, I'm doing a bootcamp. This is just an example just to [00:04:00] pretend I'm gonna do a bootcamp about how to do webinars. So what do my customers or my potential customers need to know or understand before I can teach them about webinars? Okay, so that's the first question.What do they need to know or understand before you can teach them the thing that you are gonna teach them in your launch experience? Question number two is what objections might they have about learning that thing? When we think about these questions, question number one and question number two, what objections they might have about learning that thing.What we're doing is we are getting them ready for the point where we start promoting the actual. Launch experience. So the challenge, the bootcamp, the webinar, whatever it is. In my case, in my example, I'm talking about a bootcamp, and the bootcamp is gonna teach 'em how to do webinars. I know it's. It's tricky when I do my own stuff, but we get it.Okay, so let me think about that. So in order for me to create my pre-launch content, [00:05:00] I need to answer those questions. So for instance, when I was doing, or if I'm doing a bootcamp that is talking about how to create webinars that finally convert, what are the answers to those questions? So as a reminder, question one, what do they need to know or understand?Four. I can teach them that. Well, if they don't know that webinars are a way to sell an online offer, then they need to know and understand that because there's no way they're gonna sign up for a bootcamp on teaching them how to do webinars if they don't know it's even a thing. For instance, one of the things come up in my world is the word launch.That often people think that when we say the word launch, we are talking about selling something for the first time. So they need to know and understand that if I'm talking about a launch that actually. I'm not necessarily talking about selling or launching something for the first time. This can be. For any of your online products and if you've sold it before, what else do they need to know or understand?Well, they need to know [00:06:00] that that webinars are still a thing. They need to know that webinars can be successful and get them sales. They also need to know that there is a very specific way in which you need to do a webinar that actually you can't just get on and do some free training. That's not what it is.So if that's what they thought it is, then they need to know and understand that. And then the next question is, what objections might they have about learning this? So I guess the example I just gave you is a very good objection. So an objection of, I know what a webinar is. Well, maybe not the way that I teach it, or I've done a webinar before.They don't work. Okay. How do I get over that Objection. So I might create some content that says. That you've create. You know, you've done a webinar before and it didn't work. These were the three reasons why, or I might create content that says webinars are dead, or you think webinars are dead. Here are the last results I got from webinars.What we're trying to do is we're trying to get your audience. All to the same point on the starting line [00:07:00] because if your customers are all at different points, are points of where, um, I hate webinars. Webinars don't work. Webinars are rubbish. Like whatever the thing is you are teaching, then. They're not even gonna be at the start line when I say I'm doing a bootcamp teaching webinars, because they'll be like, well, I don't think webinars work, so why would I sign up for a bootcamp that teaches me how to do webinars.So I want you to think about those two questions. They are so important in terms of creating content and having that content come out prior. To your launch experience prior to the point where you are actually doing your launch experience. To give you an example, some of the content that I put out, I did actually do some, it actually wasn't a, a launch experience.It was actually, um, a paid workshop about webinars, but it's the same sort of principle. So before I even mentioned the fact that I was doing this workshop. I created content and in the podcast at the time, I created episodes that were mastering the Art [00:08:00] of Webinars, a step-by-step guide to successful online launches.Then I did one about, uh, launch reality, understanding the realistic expectations. So I talked about what real numbers look like, because again, one of the objections might be, well, I did it and it didn't work. Whereas if I can educate them and go, well, actually this is what the realistic numbers look like, then maybe.They will then go, oh, okay, well mine did work. I didn't realize on social media, I put posts up that talked about webinars aren't dead. You might think they are, they're not. They work. They still work. They're still brilliant. Also, I included things like motivational posts talked about, you know, you could be just one launch away from your success.So things to inspire them and think, yes, great. I want to do this. So I'd recommend that for at least two weeks prior to you even mentioning the fact that you're doing a webinar, a bootcamp, a challenge, or whatever your launch experience is, that you start putting out this content. Now, this content can go out for [00:09:00] a month or two before your launch.Experience. It's really as long as you can give it. And I have to say when I watch some of the bigger launches that I watch or some of the big launches that I'm involved with, those pre-launch periods are quite long, and that content is really pivotal to getting everyone to the same place and motivating everyone and making everyone feel ready.For the actual launch experience. So I wanted to give you a couple of other ideas of, I've given you the idea of mine. If I was doing a bootcamp about a webinar, very confusing. Let's say that you are doing a webinar about Pinterest, so three easy steps to 10 x your traffic using Pinterest. Some of the questions and some of the things that you wanna think about in answer to those two questions are, if they've never used Pinterest, why should they try it?Pinterest only works for certain businesses or certain brands. You'd need to address those objections. I have to be using Pinterest, so you might talk about how to get started. You might talk about how easy it is to get started. You might. Put some content out about how [00:10:00] they should set up their account. I don't have time for another social media platform, so that objection of, I'm doing this already, how would I then add in another one?So you might talk about how if you were using Pinterest, it's so much easier and you don't have to do all these other things. And actually you can schedule everything. So you can see how I'm addressing some of those issues coming in. Before we even get to the fact that we're talking about doing the webinar, the masterclass, whatever.So then let's imagine you are in an industry where you are doing a launch experience where it's about five steps of being the best boss in 2026. Learn how you can improve your confidence and impact your leadership role if you're gonna do a launch experience about that. The content you need to think about in your pre-launch is.What does a good boss look like? If they aren't sure about what a good boss looks like, then are they gonna sign up for something about being a good boss, or if they think they're a good boss already, because they dunno what it looks like. So then. The question, are they a good boss? It could be a quiz that they take.Um, [00:11:00] what can being a good boss do for them? So it might be a, an objection of, well, yeah, why does it matter that I'm a good boss? Like, does it make me more money? Does it, what does it do? And then examples of good bosses from their life. So you might talk about, you know, this was a really good example of this.So remember, those questions are designed to help you really create content to get everyone to the start line. And then. When you start the race, that's when you're saying, sign up to this thing and come and join this thing. And at that point you should have matched their objections. You should have helped alleviate some of their concerns and fears, and you hopefully should have got them the answers they need to some of the questions that they might have about the thing that you're teaching.So one final reminder, let me just remind you what those questions are. Again, they're super important in terms of getting that pre-launch content so that when you put your launch out there, they're ready. So question number one was, what do they need to know or understand before you can teach them the [00:12:00] thing that you are teaching them?And question number two. What objections might they have about learning that thing? And if you are creating your content based on those two questions for the few weeks prior to your launch, you are gonna get everyone in your audience ready for the point where you put your launch experience out there that hopefully they are going to want to sign up and join you.Okay? I really hope that this has been helpful. If you are doing pre-launch, tell me below. Message me, send me a DM on social media. If you're listening to this on the podcast, I would love to know if this is something you are already doing, if not. I would love to hear your thoughts on today's episode. I will be back next week with another episode.
In this episode, I explore a powerful shift that can completely change the way you market your offer: prioritising the transformation you deliver rather than the details of the offer itself. In a crowded online space where people are constantly bombarded with features and promises, what truly stands out is a clear, compelling result. It’s not about what’s included - it’s about what changes.I explain this using my “two mountains” analogy, showing how your audience starts on one mountain (their current struggles and frustrations) and wants to reach another (their desired outcome). Your offer is simply the bridge between the two, but too often we focus on selling the bridge instead of the view from the top. I also share practical examples - like how airlines market the destination, not the flight and highlight how testimonials and case studies help prove that the transformation you promise is genuinely possible.If your marketing hasn’t been converting the way you’d hoped, this episode will help you refocus on the real driver of sales: the meaningful change you help people achieve. 3 Key Takeaways: Market the transformation, not the product*
People don’t buy modules, calls, or features, they buy the result those things help them achieve. Meet your audience on their first mountain*
Your messaging should clearly speak to where they are now, what’s not working, and what they truly want instead. Use proof to make the transformation tangible*
Testimonials and case studies bridge belief gaps and show your audience that the journey from pain to possibility is absolutely achievable. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube TranscriptIn a world where we have got more content than we know what to do with, and AI can produce us a course five seconds flat. There's one thing that we must ensure when you are marketing your online offer.If we've not met, my name is Teresa Heath Wareing and I help course creators, membership owners, and coaches grow their online businesses through effective launches and selling online. So recently I've been doing is some talks and some sessions. I'm a speaker and I've been talking about what is changing and what has happened in the online space we should be doing in 2026 to help sell our online offers.And there is one thing that is so very important that's. Always been important by the way, but it's even more important that we get clearer on now than ever before. I want to talk about your customer's transformation. Now, before you already say, Theresa, I know this. I understand this. I want you to just listen to this video because if this video helps you understand your customer's transformation a little more, that is [00:01:00] going to help you sell more.Because in a world where we don't need more content, we are not bothered about buying something because it's got many, many hours of content. Or because there's all these lessons or all these courses when it's quicker for them to go to chat GPT, for instance, and literally type in a question and get the answer.So why are then people buying the thing that you're selling? If I can literally go and buy a course, why would they then go to the effort to buy something from me or you? They're after the transformation. So what they're not looking for is they're not looking for the product. They're looking for the thing that the product enables them to do.The way I teach a transformation in my world is I talk about two mountains. Okay? So imagine a mountain where your customers currently are, where they're, they are in pain, they have the problem, they are frustrated. And then where they're trying to get to is this other mountain over here, a mountain where.They have the transformation, where their life [00:02:00] is, where they want it to be, where they've achieved the thing they want to achieve. And the thing that gets them between the mountains from the pain mountain they're on now to the transformation mountain of the thing that they want is your product or service.Okay, so let me explain a example of what I mean. So for instance, when people come to me. They are on the mountain. They have the problems and the pains that they have an online business that they love. They just wish it would make them more money. They're frustrated that they followed all the advice, and yet it doesn't seem to be happening.They know people love the product that they sell. Just why aren't more people buying it And they are tired of generic advice and generic stuff. And they are tired of generic advice and they want to know and get deep into their business and understand why it's not working for them in their business, and they ultimately want to make more money and serve more people.So that's the mountain that they're currently on. Now, the mountain that they want to get [00:03:00] to is the mountain where. They have lots of customers, or as many customers as they're looking for, it's where their online offer is selling much easier, where they're not feeling burnt out, where they have a pathway or a strategy that they know works that they can rinse and repeat where their online business is giving them the life that they love.So that's where they're trying to get. So they're over here frustrated, and you might be watching this and you might go, yep. That is me, Theresa. I am annoyed. I thought I'd be further along by now. I have a great online business. I really do help my customers. I just can't understand why we're not selling more and I've done all the things and I want to be over here where I'm selling more and I am getting people to join my program, join my membership, buy the course, and I am actually making the money I want to be making from my online business.So. You are here, you want to be over here. And the thing that helps you get from one mountain to the other is my product and service. So, and interestingly enough, it could be any [00:04:00] of my products and services because I effectively help people do the same. There's just different ways in which they can do it.So watching YouTube doing this is helping you now it's doing it very slowly and it's not doing it specific to you. But if you watch enough of my videos, go back and listen to enough of my podcast episodes. I will help you move from one mountain to the other. If you join my Grow Launch Sale program, I will help you move faster and with a better structure.If you work one-to-one with me, I'm help you move even faster than that. So all my products and services take you from one Mountain and get you to the other one. Now, the truth is, it kind of doesn't matter the thing I'm doing in the middle. Okay? All you really want is to be from one mountain to the other.So if I was to say to you, go out with a sandwich board on, do you know what a sandwich board is? It's basically like a board that people, of course you do. But anyway, it's like a board that people wear on the street that has a sign on it. If I said to you that, that is working really, really well and that is going to get you to the other mountain.You might do it right, because what you want is to get to the mountain. You are [00:05:00] actually not that bothered of what that product and service is in the middle. It's the transformation you want, not necessarily the product and service. So let's just bring it back just a little bit to the online world, to courses, to memberships, to programs that you're offering.Whereas in the past, and this was probably three, four years ago, where it was all about like the offer stack, it was all about going, you get this and you get this, and the hours of training and all these resources and all of these things. It's less so about that now and it's more about the transformation.So if I was to tell you that I have one five minute course, I don't by the way, but if I was to tell you I have one more. Five minute course that is literally going to give you that transformation. Of course you'd want to do it, of course, you'd wanna take it in a heartbeat. It's the same way as like. We just want everything so much faster.So it's not that I want to spend days and weeks learning this stuff, I just want the transformation. But the problem is, one of the ways that we've marketed before [00:06:00] is very much talking about this is what the offer is, this is what I it does, this is how many courses you've get and how many calls you get, and the support you get.Where we really need to move the focus away from the actual product and focus more on the transformation. Talking about how we deliver the transformation. There's a really good example in the real world of an industry that has to do this, that has to talk about the transformation, not about the product, and that's the airline industry.Now, there are very few people who just love going on a plane, right? My husband is one of them, by the way. He. His ex-military, he works in aviation like he loves going on a plane. I like where the plane gets me now, when BA or Virgin send me emails, they're not sending me emails with pictures of economy.'Cause quite honestly. That is not gonna cut it. Okay? It's not selling it. No one is gonna look at an economy seat and the food that you get in the [00:07:00] trade and go, oh, I really want to do that. I'm so excited. What they want is the destination. So when British Airways or Virgin send an email through to me, what they're doing is they're showing me destinations.They're showing me beautiful beaches with blue seas. They're showing me amazing lands. Escapees and mountains and snow and whatever it is that they're promoting, they're not necessarily showing me sitting in an economy flight for nine hours or whatever it is, because that wouldn't sell. So the airline industry know really well that what you want is to get from the one mountain, the one mountain being I'm at home.I am working all the time. I'm tired. I want to see the sun, whatever it might be, and the other mountain being I'm lying on a beach or I am visiting somewhere new that I haven't been, or I'm experiencing something I haven't done before. Or in my husband's case, I'm skiing down a mountain, like whatever it is.That's what they're showing. That's the transformation. They're showing that you are going from over here, [00:08:00] where you're at home and you're tired and you're fed up to over here to where you are visiting somewhere. Amazing. The thing that gets you there very, you know, realistically is a plane is a thing that takes you, but no one wants to buy the plane trip as such, they want to buy the transformation.So I know I've spent quite a bit of time really going deep on that transformation, but honestly, it is the most important thing because as if I don't have to remind you, your audience do not want your product. They want the transformation. So that brings me onto one more point, and this video's gonna be pretty short, but it's.A really, really important one. One of the things you need to do when you are writing your sales emails, when you're writing your sales page, when you're on your webinars, when you are doing your bootcamps, whatever it is to actually sell your online offer. One of the things that you need to make sure you're doing is.A, you are talking about that transformation you are talking about. I know where you are now and I understand where you want to be because again, [00:09:00] as a customer, I wanna read that and go, they get it, they get that. I'm frustrated. They get that. I'm annoyed they get that I have an online business that I love.I just want more people to buy. So we need to make sure they understand that we understand. Where they are right now, where the pain is, and then we need to make sure they understand that we understand what the transformation is and what they really want from the end of whatever it is that we're selling.Okay, so that's the first thing In your marketing, in your emails, on your sales page, on your webinars, we need to make sure we're having that kind of more softer conversation or that emotional conversation of. I get where you are now and I get where you want to be. In fact, the very first two sections of a sales page when I teach how to do a sales page is you do the headline, the kind of intro bit of like just grabbing their attention.And then section one is where are they now? And section two is where do they want to be? So that is more important than going, do you want to buy this thing? Because they don't, okay. They don't wanna buy the [00:10:00] thing. They want the transformation. Okay. The other thing that's super important when talking about transformation is we need to prove that we have done it.I have testimonials everywhere. In everything I do. I have them in every email that I send when I'm selling. I have them on my sales page all the way through my sales page. I have them in my webinars, my boot camps, constantly in my presentations. So we need to be proving that we can actually get them the results that they're looking for with various different testimonials and case studies all the way through.Okay. Like I said, this is gonna be very short and very sweet, but it's so very important. You need to understand what is it that your customer really wants, and what they really want is not necessarily your product of service, it's the result that your product and service can give them. And it's that, that we've got to market.If you found this video or podcast that's all helpful, I would massively appreciate it. If you could share it with someone, it would be so, so kind of you. This is obviously something I spend a lot of time doing every single week, getting these videos, getting [00:11:00] these podcasts out to you, and if you could share it, I would be so incredibly grateful.
In this episode, I’m sharing my honest perspective on the recent shifts happening in the online business space and why so many people are feeling anxious about them. With well-known industry leaders making big changes and new conversations popping up everywhere, it can feel tempting to question your own strategy or wonder if you’re doing something wrong.I talk about why it’s so important to stop making business decisions based on what others are doing and instead look at your own data, your own enjoyment, and what’s actually working for you. I also unpack how major events like COVID and the rapid rise of AI have permanently changed the online landscape and why change itself isn’t a sign that something is broken.Throughout the episode, I encourage you to evaluate your business through the lens of your current stage, not someone else’s. What works for a creator who’s years ahead of you may not make sense for where you are right now. This episode is a grounding reminder that your business gets to be built on intention, clarity, and informed choice, not fear or industry noise. 3 Key Takeaways: Your business decisions should be data-driven and personal*
Just because a well-known name changes direction doesn’t mean you should. Your numbers, your goals, and your enjoyment matter most. The online space is evolving—and that’s normal*
From COVID to AI, the industry has shifted in big ways. Change doesn’t mean failure; it means adaptation. Context matters more than comparison*
Always evaluate advice and trends through the stage of business you’re in, not the stage someone else is at. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube TranscriptThere has been a lot of talk in the online space recently because a couple of the very big players in the online space have made decisions to change things in their business. I am not jumping on the bandwagon of talking about this because I know it might get me clicks or might get me views. In fact, I'm not even gonna name the people who have made the changes, but I am going to address it because I think when something like this happens, there is a lot of people who have a lot of opinions and I have been asked my opinion, and there's a lot of fear that's spread in the online space about it's not working anymore or.This means something. So I want to do a really short, quick episode about my thoughts when things like this happen in the online space and what do I think is gonna happen with the online space, having been in it for about a decade.If we haven't met. My name is Teresa Heath Wareing and I help course creators, membership owners. And coaches grow their online businesses through launching and selling their offers online. And I have [00:01:00] seen a lot of things happen in the online space over many, many years. And to say it's changed is an understatement.Let's talk about first when COVID happened and the fact that the whole world had to go online and what was fairly new and misunderstood, suddenly had to be taught and get very comfortable with very quick, and the online industry boomed. It was really, really successful. And then as time went on, people got a bit tired of the online.The world opened up again, things changed. Also, at that point, it encouraged a lot of people into this. Space that shouldn't quite honestly have been in the space that were coming into the space 'cause they wanted to make money quick and really weren't the best people. And also there'd been a history of online sellers and some big online sellers basically.Not being very ethical and not using great sales tactic. And then the world opened back up again. People started going back out and they suddenly started to go, I don't really love this online thing as much. And then [00:02:00] AI came in and kicked everyone's backsides and it's changed everything again. And the online space, like pretty much every industry is constantly moving, but when a couple of the really key players make business decisions.It means everyone suddenly has an opinion about what that means. Now, the very first thing I want to say about this is I think people forget that it's their business and they get to do what the hell they want, and that goes for me And for you, it goes for. Anybody in business, and one of the things that I am so passionate about is whenever I am teaching or speaking or doing a video like this is my job, is to help you create a business that you love, to grow your online business, and to give you strategies that work, however, that comes with a massive caveat.And that caveat is it's your business and you get to decide. You get to choose. So if someone is sat there telling you, you must do [00:03:00] this to be successful, or you have to do this to be successful, or the only way you can grow an online business is if you do this, it's absolute rubbish. Okay? I'm telling you now, it's rubbish.I can show you people in different industries using different tools and strategies, being successful in many different ways. There's not a one size fits all, and that is really, really important. So that's my first point. When people make a decision to change something in their program, pull a program, stop doing something, start doing something.They can do what the hell they want because it's their business. Okay. Now they would've made a decision based on their own business and where they are right now. And I think that's another really important thing to note. Everyone's businesses are at different stages, serving different audience, doing different things, even if you are doing something similar to someone else.They're still very, very different. And to make a [00:04:00] decision that is right for you, you have got to know and understand your business. You have got to decide, okay, for the effort I put in, the time I put in. What return do I get from that? And is that return money? Is that return things that you enjoy? I have turned down and stopped things that have bought me a lot of money because I just don't like it.And someone else would've looked at that and gone, well, that's crazy. Why would you give up that money? Because I didn't like it and I'm the one who's got to do it. Okay. So that's really, really important. So if you are going to make a decision in your business, whether it's to start something to stop, something, to pivot, to change, you are the one who's got to understand the effect that it's having on your business.You will have the data, you will know whether it's doing what it should be doing, and you can make a decision based on that. So again, anyone that we are looking at, anyone that is humongous in the industry or that you look up to, if they make a business decision, that is what they've done. They [00:05:00] have looked at what they've done, they've looked at the effort they've put in, they look at the return they're getting, and they've made a decision on that.Okay? So that kind of brings me to my third point. This is a very relaxed, uh, video or podcast if you're listening to it. So my third point is this doesn't mean that it's not going to work for anybody else. Okay? So. People have stopped courses, people have stopped doing content like podcasts. Again, I'm not gonna mention names just because I don't wanna be seen as just doing it to get the views and get the listens, but that doesn't mean podcasts are dead.Because someone doesn't go all out on YouTube doesn't mean YouTube doesn't work because someone is or isn't on TikTok doesn't mean it's the strategy to use or the strategy doesn't work. It just means they are making decision for their business. It's very easy to look at someone making a decision, like to pull a a course or a program that they're doing and run over a very sweeping statement that no longer courses work, [00:06:00] or the reason they've stopped this is because it's broke and the industry's broke.That is not the case at all. Now, is the industry different to what it was? Yes. Has that person made a decision based on what they know about their business? Yes, they have and they have made the decision for whatever reason they have, and they don't owe us an explanation. Okay. I'm sorry to say, they don't have to tell us or they don't have to be.Saying things in a certain way as to why they made that decision. They get to make the decision they get to make, but it doesn't mean because they've made that decision. It doesn't work. So let's take the example of someone stopping a podcast. Okay. So someone very prominent has stopped a podcast. That person has done over 900 episodes.So the first thing I'll say about that is they have done the reps, okay? So if you are looking at this, having never done a podcast, having never done a blog, having never done YouTube or done [00:07:00] any content and thinking or reading into it, that because that person stopped, it means that it doesn't work. That is just not true.That person has done the reps, they have a bank. Those podcasts haven't gone away. They still sit there. There is still 900 episodes that people can go and listen to. They have put in the work, they put in the effort that they now get to make the decision that they don't want to do that anymore, and that doesn't mean podcasting is dead.If someone decides that actually they go all in on YouTube and they stop, that doesn't mean that YouTube's dead because they decide to stop. So don't read into it that it doesn't work. Like I said, I can show you someone doing. All the different strategies in different industries, and it works for them and it's great for them.The one thing I would say about this is you've got to enjoy it and you've got to want to do it because at the point where you are absolutely burnt out by it, and [00:08:00] maybe that's where they were, maybe they were burnt out and they were like, do you know what? I don't wanna do this anymore. And again. That's fine.They get to make that decision, but at that point you have to decide is it worth the effort and the time. But like I said, it doesn't mean that all those get deleted and that work hasn't been done. They've already done that. Okay. Just to clarify, in case I haven't quite said it the way I want to say it.When people make decisions about their business, it's based on the stage they're at, and you might not be at that stage. Okay? So if someone's made a decision, whether it be someone huge in the industry or someone who's just started, and you are looking at that thinking, should I do that or shouldn't I do that?They could be in a completely different position to you. I did. 400 odd episodes of my podcast before I decided to take it onto YouTube. Now, would I do it differently if I started a a podcast today? Yes, I would do it differently. I probably would go straight onto YouTube, but I was in a very different position.My team were in a different position. Our business was in a different position. We could afford to bring in [00:09:00] editors, we could afford to bring people to help us manage this whole thing. So that is why I based my decision. So the other thing I want you to understand is. Again, it doesn't mean it's not working.It doesn't mean that it's over. It doesn't mean that courses aren't selling. It doesn't mean that podcasters, podcasters. It doesn't mean that podcasts don't work. It just means where someone was in their point, in their business and therefore, if you are not in the same point, which I would argue that most people are not at the same point because these two people have huge online businesses and there's not many people who have businesses the size that they do in this space.I would argue that therefore you shouldn't necessarily take their decision as what to do in your business. The last thing I want you to do is make a decision for your business when you are on chapter three and they're on chapter 30. You know, it's very, very different. So I wanna kind of just wrap this up 'cause I realize that this hasn't been particularly structured.This probably won't make a very good YouTube video because I haven't necessarily given you. Great outcomes or a really good structure of the video. [00:10:00] But one of the things I do wanna say is if you are going to make a decision about your business, I a want you to at least tried it. Okay? If you try something and you've put some time and effort into it, and you have data about it, and that data proves that it's not worth the time and effort that you're putting into it, or what you were putting in, and what you're putting in now is bringing you different results, then absolutely fine.You make that decision. So I want you to look at, have you done it first before you make a decision of whether it works or not. The second thing I want you to look at is what data have you got based on this? So again, do you have actual facts that say, this used to work really well, it doesn't, and therefore I'm not gonna do it.And are you making a decision based on what you love and how you love to show up and where you like to hang out? So I really enjoy. Doing these episodes now, sometimes they're hard work. I'm not gonna sit here and say it's easy 'cause it's not. But I [00:11:00] do really love sharing my knowledge and I love talking about these things.So therefore it's easy to have done 400 episodes of my podcast. If I hated it, I would've stopped a long, long time ago 'cause it would've been very difficult to keep going and stay consistent social media, I am not consistent at all. I am terrible at it 'cause I really don't love it and I'm working on that.But. Like I said, it's gotta be based on you and your business. And yes, I watch all the other people in my space. Of course I do. I learn from them. I understand. I work with them. I consult with people. I am constantly looking at what people are doing. However, the decisions I make in my business are about me and my business and what's working and what's not working.It doesn't mean because someone else has made a decision in their business that actually we all need to pack up and go home because online courses are dead because they're really not okay. If you found this at all interesting or helpful, I would love to know what thoughts you have about this. Have you seen [00:12:00] lots of content?I have some very opinionated stuff about how it should have been done, what was done, and all of that good stuff. I'm just interested. My take is probably very different to what you've heard already, so if it is different and you've got some thoughts on it, I would love to know.
In this episode, I’m walking you through four essential questions I use to validate an offer before bringing it to market. If you’ve ever launched something that didn’t convert the way you hoped—or you’re in the process of refining an idea - this episode will help you pressure-test your offer before you invest more time, energy, or money. I break down how to make sure your ideal customer actually recognizes the problem your offer solves, why using their language (not yours) is critical for conversion, and how to tell if this is a problem they’ve already tried—and failed—to fix on their own. These insights help you move beyond assumptions and into real market alignment. I also talk about the importance of desire and delivery—making sure your audience truly wants the outcome you’re offering and that the format of your offer supports fast, meaningful transformation. Whether you’re a course creator, membership owner, or coach, these questions will help you create offers that feel clear, compelling, and easy to say yes to. 3 Key Takeaways: * Problem awareness drives sales
If your audience doesn’t clearly recognize the problem, they won’t buy—no matter how good your solution is. * Language creates connection
Using the exact words your audience uses builds trust and makes your offer instantly feel relevant and understood. * Desire + delivery matter
An offer must solve a problem people want solved and be delivered in a way that feels simple, focused, and transformation-driven. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube TranscriptIf you've been watching these videos for a while, you'll know that I will often talk about a failed launch. Doesn't mean that you have a terrible product or you need to change the offer. However, in today's video I want to talk to you about how do you know that you actually have an offer that will sell, and I'm gonna give you four questions that you can ask yourself to validate your offer and be confident that it's the right one for you and your audience.If we've not met, my name is Theresa Heath Waring and I help course creators, membership owners, and coaches grow their online business. And honestly, I geek out on this stuff. I love it. I joke that I watch launches like other people watch Netflix series. And this is what I eat, sleep, and breathe. So it brings me so much joy to bring the podcast and the YouTube videos and give you real strategic, tactical advice on how you can grow your online business.Before we get started with today's [00:01:00] episode, I'm gonna ask a big favor. Is there any chance. That you could go and hit the subscribe button if you're watching this on YouTube or hit the follow button. If you are listening to this podcast, wherever you are listening, I would be so appreciative. Creating content is one of the things that I love the most, and being able to come every single week and bring you free content that helps you grow your business is something I adore, and I would just love it if you could just help me back just a little bit by hitting that subscribe button.Let's get started with the episode. I have four questions that I'm gonna walk you through that I want you to consider either when looking at your current offer or when you are considering your next offer. Question number one, what specific problem does your offer solve? And, and this is the key bit. Does your perfect customer know that they have the problem?Now, you might think that that's a bit of a strange question. 'cause surely if you're creating an offer, it's because your customers have got a problem and you are helping them [00:02:00] fix that problem. However, I have seen time and time again, people create something that they want to create and put together an offer of things that they think, yes, this is what my customers need.The truth is it might be what your customers need, however, your customers might not know that they need it, and to try and sell something to someone that doesn't even know that they need it, you are starting with an uphill battle straight away. So, for instance, one of the examples I give on this is I had a client in the past that helped women who were in peri and menopause stages.And when we look at this question, this is such an interesting one, because a woman of whatever age might not know that she is potentially going into perimenopause. So if she doesn't know that she's going into perimenopause, how does she know that she might be there and that this lovely client has [00:03:00] a problem that will help her fix it?So the key thing here is. Do they know they have the problem? Now, one of the ways in which you can look at this is when you are an expert in your field, you tend to know the words and the shortcuts and the, you know, the quick answer to the thing. So for instance, my lovely coach that I know who helps women in Perry and menopause stages, she might know by someone telling her her symptoms that yes, you're definitely in perimenopause.But they might not know that. So for instance, when she talks about her offer, if she was just talking about, I help women in perimenopause, you are going to have a whole audience who would think, well, that's not me. I'm not in there. But what they do know is the problems that they have. So instead, I'm using this as a very literal example, but instead of her necessarily talking about.Perimenopause. She might talk about the symptoms that someone has, which they can go, oh yeah, I have those symptoms. Oh, yes, [00:04:00] I have those problems. So. Are we trying to help our customers solve a problem that they don't know they've got, or give them the solution to something that they're not? They didn't know that that is the solution that they needed.So let me remind you of that first question. What specific problem does your offer solve and does your customer know they've got it? Question number two, have I heard my audience talk about this in their words? Not mine. Again, this is kind of attached to question number one, but this is super, super important because we as experts like to fill in the gaps.Okay? So someone will say to me that they are having a problem selling their offer, and I might be able to see really quickly that it's their launch mechanism Now. I've just used the term launch mechanism, which they might be like, I dunno what the hell you're talking about. And if I talk about offering a service that talks about helping your launch mechanism.You might not know [00:05:00] what on earth I'm talking about. So what have I heard my customers actually said in their words, not mine. One of the things that I encourage you to do is to actually have conversations with people, whether it's on Zoom, whether it's a video call, whether it's just you picking up the phone, whether it's in person.Listen to what they have to say, what are their problems? And one of the things that I have to be really careful of, so I try and record whenever I do this, is I will really easily put my own words in instead of using their words. And the truth is, if we want an offer to be attractive to your perfect customer, then we need to make sure we are using their words.So if your customer or someone you think, right, this offer I have in mind will be. So perfect for them. If they aren't able to articulate in their own words what they need help with, then you are going to have a real disconnect between explaining the author and explaining why it can help them. Again, this might seem particularly obvious, but if they're [00:06:00] not saying they have the problem.Then they're definitely not searching for a solution for that problem. Question number three, is this something they've already tried to fix and they've struggled fixing? A lot of these questions might feel like I am stating the obvious, but I promise you I have looked at so many offers and offers of people who are so passionate about the thing that they want to present to the world and they want to offer.And I've looked at it and thought, I don't think this is going to sell. Not because they're not brilliant and not because what they're trying to do isn't brilliant, but because they've created something that actually isn't something that their customers are asking for. So although these questions seem obvious, they're really important to ask yourself.So, as I've already said, question number three, is this something that they're trying to fix and have struggled trying to fix? It's one thing knowing you have a problem, it's an entirely different thing, wanting to fix that problem. And you might think, well, that's just stupid. If they've got a problem, [00:07:00] surely they'll want to fix.I can tell you as a woman who is 46 years old, who's a mom, who's a stepmom, who's a dog mom, who runs my own business, there are a million things going on in my world at any one time, as I'm sure that is in yours. And just because there is a problem does not necessarily mean that's a high enough priority in my life in order for me to go and fix it.So is this something that they want to fix? Because again, I've seen people create something or want to create something and they're like, this is a problem. But actually no one is asking them to fix it. And even if we know they need to fix it, even if we are so passionate about the thing going, but their life would be so much easier, but they would do this or they would earn more or they would feel happy, or whatever it might be.It doesn't mean they want to fix it or it doesn't mean they want to fix it bad enough. So have they tried to fix it and are they struggling to fix it? And question number four, if I said this offer out loud. Would someone say, IE, your [00:08:00] perfect customer say, yes, I want this. Would they be so emphatic of, oh, I need this in my life?Because if they do, then great. That is the goal. That is what we want. Now, when it comes to pricing the offer and if they'll pay money for it, that is a different matter. However. At this point, would they say, I need that. I really, really need that. 'cause if they do, then great. Okay, so those are the four questions.Let me recap them for you. Question one, what specific problem does it solve and does your customer know that they actually have that problem? Question two, have I heard my customers talk about this in their own words, not mine. Question three, is this something that they are trying to fix and struggling to fix?And question four, if I was to say out loud what my offer is, would my ideal customer go? Yes, I want that. There's a couple more points I want to make that are super important before I wrap up this episode. Format matters. Now let me explain. Let's say you [00:09:00] are a. Service where you offer SEO help or I'll help you write your website, something like that.And you want to create an offer that helps people write what goes on their website, and you decide that the offer is going to talk 'em through what needs to go on a website is going to help them map out the text and get them to write the text. So at the end of the transformation, they have a. Website full of perfect texts that they've done themselves, rather than paying someone else do it.Let's say that's your offer, okay, and you've done all those qualified questions and you're like, yes, this is something people want. Then let's say you decide you want to do a membership for that offer, that offer. Is very possibly not going to succeed. Now, it's not that there's anything wrong in the offer, per se, because you've already done that groundwork.You know people want it, but it's in the method and the delivery of that offer. If I take something like writing copy for a website and I take the mechanism of a [00:10:00] membership, a membership is about a long-term thing. Now, whether you join a membership for a month, two months, five months, 12 years, it doesn't matter.The whole concept of a membership is that you pay monthly and you are in it for as long as you need it. Now, someone creating their website doesn't necessarily want to think, I'm gonna have to be in a membership for six, 12 months in order to write the copy for my website. What they really want is to have that copy in and done, because even though your offer and the website copy that you are talking about.Is your core business. It's not your customers. Your customer is doing whatever it is they do, and their website. And their website copy is just one tiny part of their entire business that they've put together and that they're working on. So when you think about the offer in itself, great, yes, your customers might want help putting together copy that goes on their site.When we think about the mechanism in which you decide to deliver that offer, IE [00:11:00] something like a membership. That doesn't sit. Now, if you came to me and said, I'm going to do an offer that is a four week program or a four week course where they follow me along and they work with me, and at the end of it they have all their copy done.Brilliant. That offer sounds great because it's matching the importance and the time that someone wants to spend on doing that thing. Someone doesn't want to think that. For six months, they're still gonna be looking at the copy on their website, and once they've done it, they don't need to be in it. So your churn rate on your membership will be massive.Like I said, yes, those questions are super, super important, but the delivery method is also very, very important. And one final point, your offer doesn't have to be ginormous. One of the things that we have come to learn in. Looking at AI and how this is impacting the online world is that actually content is everywhere.[00:12:00] And what people want more than anything isn't more content. They want the transformation, and in all honesty, they want it as fast and as easy as possible. So where in the past and maybe a few years back, it would've been super important to have many, many lessons that went on for a long time to feel like we were getting good value.Now we just want the transformation. So if you can deliver the transformation in a shorter, more succinct method. It doesn't mean you have to charge less for it. It doesn't mean that it's any less of an offer. It just means that they're getting it quicker and easier. And in fact, in some cases people will pay considerably more for that.When I talk about creating the offer, it doesn't have to be this big, massive thing. It can be something very small and succinct and yet super, super powerful and also. The transformation can be very specific. It doesn't have to be that I'm gonna help you do 600 million things. I'm gonna help transform your business [00:13:00] and your life and your style and your health, and your like.No. It could literally be if the problem is enough and is strong enough and they want to fix it, it can literally help them fix one thing, and your offer can be as simple as that. So I urge you to go back to your existing offers and ask yourself those questions. And if you've got an offer that isn't selling, maybe it's one of those things, maybe you just need to tweak it and it's not a case of throwing the entire thing in the bin.Maybe you just need to go through those questions and understand them and make sure they fit to make sure that that your offer is something that your customers really want. If you've enjoyed this episode, I would love it if you could share it with someone that you think will find this useful. Honestly, creating this content is one of the things I love doing the most, and you would be doing me a massive favor by sharing it with someone that you think could benefit from it.
In this episode, I’m breaking down the five key foundations I believe are essential for thriving in online business in 2026 and beyond. As the digital space becomes more crowded and unpredictable, these foundations help you build something sustainable—not just trendy.I talk about why owning your audience matters more than ever, especially as social platforms continue to shift. We explore the power of niching, how it allows you to stand out and charge appropriately, and why a thoughtful offer stack is critical for both trust and long-term revenue.I also dive into the importance of marketing transformation instead of just selling products, and why a strong personal brand is no longer optional—it’s how trust and authority are built in a noisy online world. 3 Key Takeaways: Audience ownership protects your business*
Email lists and direct relationships give you stability and control, no matter what changes happen on social platforms. Clarity beats complexity*
A clear niche, a well-structured offer stack, and marketing focused on outcomes make it easier for people to understand, trust, and buy from you. Personal brand is a growth accelerator*
Your voice, perspective, and lived experience are what differentiate you. A strong personal brand builds trust faster and positions you as the obvious choice. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube TranscriptLots of online business owners won't survive over the next few years, and it's not because they're not brilliant at what they do, it's because they don't have the right foundations in place. Today I'm gonna be sharing with you the five things that you need to have in place if you want to build a successful online business in 2026 and beyond.If we've not met, my name is Theresa Heath wearing and I help course creators, membership owners, and coaches grow an online business that they love. And I do this through helping them grow their audience by having a launch strategy that works a. And getting confident in selling online. If that's you, you are exactly in the right place.And make sure you hit that subscribe button to make sure that you don't miss any future episodes. We are gonna dive straight in with the five things that you need to have in place if you want a successful online business in 2026 and beyond. Foundation number one, [00:01:00] audience ownership is a non-negotiable.You have to have your own audience. We know. That social media is wonderful for growing an audience, for getting in front of people that don't know we exist. However, I cannot stress enough that the key aspect to this is getting them into your own email list. Having them on social is wonderful and great, but you don't own that platform.We have seen many, many, many times. With tech outages, with TikTok being shut down for a little bit in the states, what happens when these platforms disappear just for a tiny bit of time? So imagine if something was to happen more permanently. This is why we can't build our business on borrowed land, and that effectively is what social media is.Now, I'm not telling you to not do social media. It's great. It really does serve a purpose and it can get you in front of people that don't know you exist. However, I want you as [00:02:00] quickly and as easily as possible to get them onto your own email list. The other thing I wanna add, it's not just the fact of audience ownership, that you own your audience.It's having an audience. One of the things that I would highly recommend that you put a lot of time and effort into in 2026 is building that audience. An online business is a numbers game. The bigger the audience you have, the more success you are likely to have. So build that audience, but make sure it's your audience and you own it.Get them onto your own email list. Foundation. Number two is niche. The business owners who have a strong niche will do so much better than those business owners who are trying to serve a big, massive audience. When you have a niche, it becomes so much easier to stand out in what could be a very noisy, crowded market.It's so much easier to market what you do because you are. Doing a very clear thing, [00:03:00] and you are not saying, I can do this or this or this. When you have a niche, you can really clearly market what you do and clearly market the transformation and the key bit. When you have a niche, you can charge more.Alex Mosey gives this example in his book where he talks about if you're a salesperson, and I'm literally going to reference his book here. So he talks about if you're a generic salesperson, we're just saying you offer sales. Training. He says at a push you can maybe earn up to 500 pound, but it's more likely between 50 and uh, 200 pounds or dollars.He said, then let's imagine you niche into a particular industry and you say, I help gym owners sell more memberships. Then he thinks you could probably increase your prices to more like a thousand to 3000. And then he said, if you niche even further and talk about helping gym owners. Sell high ticket personal training programs, you could probably charge more in the region of five to 10,000.So the more niche you go, the more you can charge, but more importantly, you are going [00:04:00] to stand out in what potentially could be a very noisy market foundation. Number three, you need an offer stack. That makes sense. If you are just starting, I did a video about what I would do if I was starting an online business in 2026, and one of the things I said in that was create one offer.But that's only when you are getting started. Once you are in the online industry, you need an offer stack that makes sense. You need some low cost, some mid cost, and some high cost things. The low cost is going to help you build trust. It's going to have something that brings people into your world, and then the midco might be something that helps them do it faster, and then the high cost might be something where they get more of you and more of that one-to-one touch.By having an office stack, it really protects not only your income so that you're not putting all your eggs into one basket, but it also protects your energy. So when you have different things that you sell at different price points, it means that you're not maxing out all your time doing one-to-one or you're not being exhausted by trying to churn out lowcost thing after lowcost thing thing.[00:05:00] So having an office stack is key to the health of your online business going forward. Foundation number four, I talk about this a lot. But it's so important as are all these things. You have to get so clear on that transformation. In a world where we have more content than we know what to do with when our time is at an all time premium, the last thing we want to do is spend a long time trying to do something if it's not going to get us the transformation.So we have to get so clear on what is it you are helping your customers achieve, or what's the transformation they're getting to? And we need to give them that transformation as quickly and as easily as possible. And we need to remind ourselves that our customers aren't buying our course or our membership or our program.They're buying the transformation, they're buying the promise that we can get them closer. Two, the transformation that they're looking for. And I think as the online space gets busier and AI gets more prevalent, we're going to need to get even stronger on that transformation. We're going to have to [00:06:00] get even clearer on telling people how we can help them and what we can do.And we need to really focus on marketing the transformation, not necessarily marketing the offer or the product. And then the final foundation, number five, you need a strong personal brand. In a world where content is everywhere and there are so many options for things, one of the things that people cannot take away from you and AI can't replicate is you and your personal brand.Having a strong personal brand is going to pay you in dividends. People will buy from people they trust, people they see as an expert, and people they believe can help them. And if you are not out there as a personal brand, if you are not demonstrating who you are and what you can do, then. You will become faceless like all the other people in your industry and like ai, why wouldn't they go to a large language model to learn something over you if you haven't got a strong personal brand?It's [00:07:00] not that you need to be posting constantly and everywhere and shouty. You just need to be recognized and respected for the thing that you do. And it's almost like we're coming full circle because having that strong personal brand is going to feed back into creating that audience and getting that audience.So just to recap, the five foundations that you need to succeed in 2026 and beyond in the online space is one, you have to own your audience. It's a non-negotiable. We love social media. It's great, but you need to be getting them on your email list. Number two, niching equals leverage, and that's where you are going to find the most success.The more that you can niche. Number three, you need an offer stack that makes sense so that you have something at different levels to offer different people so that you are not absolutely wearing yourself out with one product or one offer. Number four, you have to get so clear on that transformation and make sure that you are marketing the transformation, not the product.And number five, you need that strong personal brand so that people can get [00:08:00] to know you, get to know what an expert you are. Learn to love you and trust you and want to buy from you. The online space has evolved quite a lot recently, but honestly, I see all these things as very positive moves and for the right people who want to put the work in, who care deeply about their customers and who are willing to show up, I'm confident that success is on its way for you.If you love this episode, then please go ahead and give it a, like if you're on YouTube, why not drop me a comment. And if you are willing, I would love it if you'd share it with someone that you think would benefit from it. And I will see you in the next episode. I.
In this episode, I’m exploring the role of AI in online business growth—and how to use it without losing what makes you unique. I talk about how AI can support faster content creation, simpler systems, and more personalized marketing when used intentionally.I also unpack the challenges AI brings, including over-commoditized content, increased competition, and the risk of expertise feeling diluted. We look at why more content isn’t the answer—and what actually helps you stand out.Finally, I share practical strategies to navigate this shift with confidence, focusing on delivering real transformation, grounding your work in lived experience, and strengthening your personal brand so your expertise remains clear and trusted. 3 Key Takeaways: AI can accelerate growth—but it can’t replace expertise*
AI is powerful for execution and efficiency, but your lived experience, insight, and judgment are what create real value. Tools don’t build trust—people do. Over-commoditized content makes transformation the differentiator*
When content is everywhere, results matter more than information. Focusing on clear, fast wins helps your audience experience your expertise—not just consume it. Personal branding builds trust in an AI-heavy world*
Your voice, stories, and perspective are what set you apart. The stronger your personal brand, the easier it is for people to choose you—even in a crowded market. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube TranscriptAI has changed the online space as we know it, but is it all good or are there some things that we need to look out for? In today's episode, I'm gonna take you through the good and the not so good that AI has given us in the online space and things that course creators, membership owners and coaches can be doing in order to help them grow their business with ai, but also came to act some of the problems that it brings us.If we've not met, my name is Theresa Heath wearing, and every single week I bring you an episode that helps you grow your online business. So if you are a course grader, a membership owner, or a coach, then you are exactly in the right place because I'm gonna be sharing with you real tactical and strategic things that you can do in your online business to help you grow.Having been in marketing for over 20 years and been in the online space for about nine of those, I help every single day, course creators, membership owners, and coaches create an online business that [00:01:00] they love. And in these videos, I hope I can help you do the same. If you haven't already hit subscribe on where you are listening, or if you're watching this on YouTube, then I would really encourage you to do so and that way you'll be notified next time I do a video.Let's talk all things ai. I'm gonna be sharing with you the benefits of having AI in our life, the problems that it might cause us, and the solution to those problems. So let's start with the good thing and some of the most obvious, one of the huge benefits of having AI is that it helps us create content quicker and easier.I am in AI every single day. My favorite is chat, GBT, and I am constantly dipping in and out of there, talking about ideas for YouTube videos, asking its thoughts on various different things. So it is. A hugely sped up the work that I do. In fact, as a marketer with over 20 years experience, I can't actually imagine how we survived without it for this long and how long things used to take.So [00:02:00] when it comes to creating an online business, the main part of an online business is that content creation piece. Not only. The content you are creating that you sell in your offer, but also one of the most important things of being an online business owner is that you have a personal profile and you have a personal brand.And one of the really key ways of doing that is creating content. So like me creating these videos, standing on stages, guesting on other people's podcasts, you need to be creating content. And AI has made this so quick and so easy. Even within some of the platforms themselves, they will map out whole courses for you or they will help you create that content a whole lot quicker.One of the other really good benefits to having AI in our world is that it is a low barrier to entry. So AI has given us. Tools and technologies that again, even like two, three years ago, we couldn't have imagined having. So being able to put [00:03:00] yourselves out there, create videos, edit videos, create podcasts, edit them, come up with blog ideas, put blogs out on things, create actual platforms or tech solutions for things, it has helped.A real even playing field out in the online space, because no longer do you have to have a tech part of your business that helps you create these things. You can come into this space for relatively low cost and create an online business and put yourself out there. So. If you are new to the online space, then you are coming in at such an amazing point because you have got things available to you that people just didn't have two, three years ago.And the last benefit that I want to talk about is the personalization when it comes to ai being able to personalize things. And I'm gonna give a really like simple thought, but one of the things that is so helpful is when I'm doing a launch for myself or helping someone in Grow launch sale or one of my consulting clients, and we are doing.Let's say sales [00:04:00] emails, and we have people who came to a webinar, people who didn't come to a webinar, people who have bought this thing in the past or didn't buy this thing in the past. Whereas in the past, writing emails for all of those different audiences would've taken a lot of time, and in most cases, people don't do it now.It's so much easier. You create one template for your sales emails and then you say to ai. Recreate these sales emails, but aimed at people who came to the webinar, recreate these sales emails, but aimed at people who didn't come to the webinar. And with a matter of minutes and tweaks, you have got all these different varying sales emails that are personalized.And that's not even to mention the tech that you have with AI where you can personalize things. For instance, some of the really cool platforms out there that enable really smart personalization, and the more that we can personalize things in the online space, the better. The more someone feels like we are talking directly to them, the better.So these are amazing features and have really [00:05:00] helped. Even the playing field have that online business be available to pretty much anyone. But there are some downsides and some things that we need to consider. So the downside and the problem of having content creation be so very easy is that content has now become over commoditized.And what I mean by that is there is so much content and actually there are plot. Forms out there that, well, for instance, I could go to chat GBT and I could ask it to create me a course that teaches me something based on what it knows about me, and it could basically create me a course. It's quicker and easier for people to go to something like a large language model and ask a question than necessarily head into your membership and log in and go and find the question.So how do we compete when there is content? Everywhere. So one of the problems is how do we compete where there is literally content everywhere. When we look at the next benefit of a low barrier to entry, the problem that that [00:06:00] gives us is that you are going to have more and more and more people entering this space.Now the online space is due. To grow phenomenally over the next 10 years, and that's great news for all of us in the online space because we are in it in fairly early doors, even though it's been around for at least nine, 10 years. Actually, it's still in its infancy. So if you are here, brilliant, keep going.Keep doing it because this is only going to grow. But because of how easy things are, it means that more people are going to be coming in. And it means that more people are gonna be coming in who aren't necessarily experts in their field. So this is a potential problem when we look at ai because anyone could go to AI and say, write me a course on how to start piano.I have no idea how to play piano. I. But technically I could create a course and put a call site there and try and sell one on a subject that I know nothing about. And that means people are gonna be moving into your industry and into your spaces that are potentially [00:07:00] going to try and take some of your market share, and they're not anywhere near as good as you.And then the last benefit that I talked about, which is personalization with ai, the problem with that is that there are. Fully created AI courses. Like I said, I could happily go to one of the large language platforms and say, create me a course that is personal to me and how I like to learn. And again, when you can get that level of customization.You then start to worry that why would they buy a course that isn't that customized to them? So as I've already talked about, there are some real benefits to having AI in our world, and as people who have online businesses or want start online businesses, having AI around to help us with that content creation, help us with personalization and all those other things are brilliant and having that low barrier to entry.But they each cause their own problems. So how do we. Counteract the problems that AI are bringing to us. So number one is you need to [00:08:00] focus on the transformation and deliver it to your customer as easy and as fast as possible. Because we have a huge amount of content out there. We don't need to create big in-depth courses that go into every single detail that everyone needs, when what your customer wants more than anything is the transformation.The reason they're searching for this content is because they have a problem that they're trying to fix. So. Whereas in the past we might have created a membership and the membership would've looked more attractive by having all of these things in there. Now it's about how can I create something that will deliver the transformation as quickly as possible.Also, while I'm on memberships. The other thing that you really need to focus on because of the over commoditized content that's out there, is the community aspect. So where is your membership? In the past maybe would've had, would've all been about how much content you'd got in there, how many courses, and how many experts you'd had [00:09:00] in.Now it's about giving them that transformation, but what's keeping them in the membership is that community. When it comes to a course, like I said, it's not about having 60 modules that are all an hour long. It's about saying this will deliver the transformation. As quickly and as succinctly as you can possibly do.The next solution for combating AI and all of its wonders that it has for us is to focus on the real person and real experiences. One thing that AI can't do is it can't tell you what it's like to sit and wait for a webinar. Pray and hope that people will turn up. It can't tell you what it feels like to open the car and have tumbleweed.It can't tell you what it feels like to finally sell out your offer because it's never experienced. It has no lived experience of those things. And yes, it's wonderful at mapping something out, but unless it knows and understands the nuances of you and your. Customers and the audience and the offer, then it [00:10:00] can't give you that nuanced result.Generic advice. Ends up with generic results. So our customers need to see that as well. Our customers need to see the real us, so they need to see us showing up on video. And what's been so interesting actually, about doing this YouTube journey, I've had my podcast for years and years and years and years, and my podcast was fairly relaxed and it was very me and very.Honest, and one thing that I found when I came over to YouTube is I wanted to obviously produce something that worked well for YouTube, but I realized that actually I wasn't coming over as natural as I normally do. And it has taken me a little while and I think it's still taking me a little while to create a video that will be good for YouTube and be searchable and people will find engaging.But also while being me and being as natural as possible, because for me, I don't know about you, but when I look at AI generated content, and it might be like video that [00:11:00] just isn't real, or images that absolutely are not a real person, it makes me want to see an experience and be even more real. So the more you can show that.The more you can show behind the scenes and some vulnerability and some real authentic, not only you, but your customers and what you've done with them, the better. So the more slicker and perfect AI gets. The more real I want you to show up. So the final thing that you can do to combat some of those things that AI are bringing in is I want you to show and demonstrate real expertise similar to what I've just said with point number two in terms of, of showing as real as possible.Again, AI doesn't have the experience. AI didn't build the business. AI didn't coach those people. So therefore, I want you to show and demonstrate that you have real expertise. That actually you are the solution. You are the thing [00:12:00] that can help someone with the problem they've. Got. So I want to see you on those stages.I want to see your personal brand and personal branding is as strong as it's ever been and is going to continue to get stronger in a world of AI and genericness. You need to stand out and you need to have a really strong personal brand and. That is going to build trust. Where there is a trust recession and a trust recession is that we just don't believe anything.And that's interesting 'cause that's actually changed. The trust recession used to be. People would go online and say, I can help you make millions. Pay me hundreds of thousands and I'll tell you how to do it. That's one problem we've got. The influencer is another thing that we just don't trust what they're telling us the truth.Do they really use that product? But also the trust of, is this real and is this advice real? And is this based on facts? Because so much of stuff that comes out maybe through AI is not facts that this is a time to lean into that trust. Even [00:13:00] more be showing, look, I'm here doing this thing. I got picked to do this thing.I'm speaking on this stage. I'm guesting on this podcast. Build your personal brand and make sure that you are demonstrating all the time that you are an expert. As you are aware, AI moves at the speed of light and at the point I'm recording this, I'm sure by the time it comes out, new stuff will be out and it can do even cooler things than it's already doing.But as business owners and as online. Membership owners, coaches, or course creators. We need to lean into the things that are the most important, that are going to help us combat some of these AI things. And as much as they're an amazing benefit to us to help us create content quicker, put ourselves out there more, there is also downsides to that, and we have got to lean into our strengths that AI can't do.So let me remind you of those three things that I want you to focus on as we move through 2026 in order to combat. Some of the benefits that your audience might [00:14:00] get from ai, I want you to focus on the transformation and deliver it as fast as you possibly can. It's not about more content, it's about the transformation.I want you to focus on being a real person and showing real experiences. Show a bit of the messy middle show up authentically. Show some behind the scenes. And finally, I want you to. Build that personal brand of yours and show up as the expert that you are and make sure that you are demonstrating that you really are an expert in your field.I hope that you find this episode useful. If you did and there is someone that you think this would be super helpful for them or you have an audience that you think could benefit from what I'm talking about, then please I would be so very grateful if you would be willing to share it. I will see you next week with another episode.
In this episIn this episode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?
Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.
We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.
This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.ode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?
Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.
We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.
This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.
3 Key Takeaways:
Pricing should support your entire offer suite
If I price one offer without considering the rest of my ecosystem, I create confusion and friction. My pricing needs to make sense in relation to everything else I sell.
Different levels of customers need different pricing
Not everyone is ready for the same level of support or investment. When I price with awareness of beginner, intermediate, and advanced buyers, I serve my audience better—and sell more effectively.
An Ascension model creates clarity and momentum
When my pricing helps people naturally move from one offer to the next, I’m not just making sales—I’m guiding transformation. Clear pathways build trust and long-term growth.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa onWebsite,(Grow, Launch, Sell), Sign up to Teresa's email list, Instagram,LinkedIn, orFacebook, Subscribe to my Youtube
Transcript
One of the questions that I get asked the most when working with course creators, membership owners and coaches, is How do I know if I'm pricing my offer? Right? They have all sorts of questions around, do I need to put my prices up? Is it too expensive? Should I be charging more? How do I know if it's the right price, and should I just pluck a figure outta the air?
In today's video, I'm gonna be taking you through five things that you need to consider when you are next. Pricing one of your offers.
If we've not met, my name's Theresa Heath Wiring and I help course creators, membership owners, and coaches build online businesses that they love. And in these videos I bring really tactical and strategic things that you can do to help grow your online business. Through growing your audience, through having effective launches and learning how to sell online.
If this is you, I would love it if you hit the subscribe button and every single week I'll be releasing a new video that helps you get closer to [00:01:00] the business that you dream of. So when it comes to pricing, it's one of the things that I get asked about the most. My customers want reassurance that they are pricing their offers correctly.
And that's a good thing. I'm really happy about that because obviously it means that the people I'm working with care deeply that they are providing a service that matches the price that they're putting out there. However, it's one of the most trickiest things for business owners to get, right. So in this video, I'm gonna take you through the five things that I want you to consider when you are next.
Looking at pricing, one of your offers. So the first thing that I want you to consider is that you don't look at pricing your offers in isolation. Now, what I mean by this is often when someone comes to me, they will say, I've got a new course and I'm thinking about charging this, or I'm creating a membership and I want to charge this.
I have an accelerator program, and what they're doing is they're looking at the thing in isolation. They're considering their offer on its own on an island, [00:02:00] and just considering the price of that. And that's the first thing that I want you to think about. I don't want you to consider pricing in isolation.
I want you, every time you bring in a new offer, every time you consider pricing something, I want you to look at your entire offer suite. I want you to consider. What price should that be against something else? So for instance, if you are currently offering a one-to-one service and you want to bring in a done with you or a do it yourself service, it has to make sense.
Which brings me on to point number two. The pricing has to make sense. So not only in 0.1 do we look at it alongside everything else. We make sure it makes sense alongside everything else. So for example, one of my amazing clients that I work with is a sleep consultant, and this sleep consultant offers a service.
Where you can work with her online, you have a [00:03:00] call with her, and then you have access to her via WhatsApp or through another call, and she charges a set amount for that service. She then has an in-person service where she will go for 24 hours. As a minimum, I guess, to someone's house and stay with them and their child and help them with their child and help them with the sleep problems that they're having.
And one of the things that we need to consider when we look at those two offers is that they make sense because what we don't want is one offer cannibalizing another one. Let me explain. So. If someone comes in and thinks I want to do the online service and I'm gonna make up figures, these aren't necessarily her figures and I'm gonna make them.
Wildly crazy. So you know that I'm not using her figures. So let's say it's 5,000 pounds to do the online service where you are having access to a via call, and then you have access to her [00:04:00] via WhatsApp. And then let's say for the service where she goes out to stay with someone, she wants to charge 7,000 pounds That.
Doesn't make sense. Now, the reason that doesn't make sense is yes, it's more expensive and you would expect it to be more expensive, but it's not enough, more expensive because someone is getting access to you where you are not having to travel. You're not having to spend time away from your home. And this is in this particular instance, obviously, you know.
Try and think about this from your own business point of view, but you are doing something online. You are not having hands-on experience. You are not seeing for, you know, firsthand what's happening. So to have someone come in and be that expert in their house, they need to consider the sleep consult needs to consider.
Does that pricing make sense? Because what might happen is she might cannibalize her own offer. What I mean by this is if someone is looking at the [00:05:00] 5,000 pound offer where they are considering working with her and then they see it's only 2000 more pounds, and like I said, I'm using ridiculous figures here, but they only see it's a 2000 pound more to go and do the other thing, then they might go, well, it's worth the money to get her to come to the house and see my child and work with me one-to-one in that way.
But what happens is. That one-to-one offer, there is only so much capacity for that because you are physically out of your home, your office, whatever it might be, and people might be wanting to shift up to that offer because that looks like a bargain in comparison to what they were going to pay. But what happens is, let's say.
Over here with the lower offer, she could take 10 clients a week, let's say. I'm literally making things up, but she could realistically only take two or three absolute maximum of the in-person clients. Well, she's gonna cannibalize her own offer over here [00:06:00] because people might look at it and go, actually, I really want this so.
You need to look at them in comparison with everything else. It has to make sense. Now, if her ultimate aim was to push people into the higher package and it actually didn't take so much of her time, then absolutely fine. We could price it in a way that it's like, well, actually, I could get this, or I could pay a bit extra and get this, and this looks like an amazing deal.
So. As you can see, it's so nuanced, but the, the theme I'm trying to get here is first thing, you don't offer it in isolation. So point number one, you don't look at your pricing in isolation. Point number two, when you are looking at looking at it against all the other stuff, it has to make sense and it has to make sense from a, how much time you're spending on it, how much time they get from you, what resources they get from you, the access they get to you.
It has to make sense and make sure when you're looking at it. It's not gonna cannibalize the other offers unless you want it to. Point number three, different [00:07:00] people at different levels and different stages need different pricing. Now what I don't mean is your one-to-one service, you offer it one price to one person and one price to another.
That's not what I mean. What I'm talking about here is. For instance, I have a program called Grow, launch Sell, and at the point I'm recording this, my program is 3,500 for six months, and you might have just discovered me and you might think. I really like this woman. I hope so. Uh, but you might think I like what she's saying.
I really enjoy her content and I really love to work with her, but I don't know her well enough yet. And therefore I am not willing to invest that kind of money again. I offer one-to-one services, and my one-to-one services are 12,000 pounds for six months. And again, you might think I'd love to do it one to one, but.
I don't know enough about her. I'm not confident enough, and therefore I'm not willing to pay that at that point. Now, the mistake that people can make is think that because someone might buy a lower [00:08:00] cost thing, they won't ever buy a higher cost thing, but the truth is they might need just to test you out and see what you are like before making that bigger decision.
Now, if you have nothing that they can buy at a lower cost, then that's gonna make it really difficult for them. What I'm talking about here is you might want to have a small thing, a guide, a template, something like that, that you are selling at a much lower cost or a small training that you are selling it as lo a much lower cost that you are not seeing as a.
Massive revenue arm, but more as a warming someone up. Now we can absolutely sell things at a lower cost and have that as a massive revenue arm and really focus on bringing in money from that. But all I'm asking you to consider is that it might be that you have something lower cost as something that someone can test you on, or at least get to know you and see how you are.
Now, this brings me nicely onto explaining the Ascension model. Now, if you're listening to this episode and not watching it on YouTube, you might wanna [00:09:00] head over to YouTube. To just see what I'm putting on screen now. But basically it's a triangle and it has various different levels, and the ascension model basically is that you have something at a lower cost, you have something at mid cost, and you have something at high cost.
Now, I've given you some examples of what I think the cost might be, but it's not hard and fast. Depending what industry you are marketing in and you are working in, your low cost might not be the low cost I'm showing on screen. It might be higher than that, and your high cost might be really high cost.
So again, I'm just showing you as examples. But for instance, a low cost offer might be something like a template or a guide or a small course. So your low ticket offers might be anywhere between $10 or pounds, all the way up to a hundred dollars or pounds. And like I said, this would be things like mini workshops, templates, swipe files, kind of really quick and easy wins, but at a low cost.
Then your mid ticket offer might be [00:10:00] something like a more in-depth course or a slightly more mid touch thing. So it might be a course with some group stuff or it might be a membership, and this might be priced anywhere between $197 on pounds. All the way up to a thousand or even 2000, depending on what industry you are in.
And then your high ticket programs might be things like coaching or consultancy. And this tends to be much higher touch. IE you get to work with me. So for instance, it might be anywhere between 2000 all the way up to kind of $8,000 pounds, whatever it might be. So this ascension model, what this does is it allows your customers to step in and get support.
Firstly, where they need it from a price point, but also they get to test you out on some of the lower things before they make a bigger commitment. Now, am I saying that someone will not find you and immediately pay a bigger price? No, that's not what I'm saying. But those tend to be much longer conversations [00:11:00] and one-to-one conversations.
But if you have something at a lower price, then people can be swirling in your world and move up through your ascension model. I kind of covered it off in point number three, but point number four is about those lower cost offers doesn't mean you are offering something for. That's not what that's about.
The lower cost offers is having something where they can move through and actually move into the next thing. So for instance, if you are trying to price your accelerator or a small group program, there might be something that they can test you out on before they move into that. So just bear that in mind when you're looking at your pricing.
And point number five is that your pricing should naturally help your customers move from one thing to another. And actually that can go up as well as down. Let me explain. So I might have someone who comes into my world through a paid workshop. They then move from the paid workshop up into my Grow Launch sale program.
And when [00:12:00] they're in my Grow launch sale program, they might then decide, actually I need more support from Theresa. And they might move into one-to-one coaching. Or if I run an accelerator, they might move into the accelerator. The way this can work the other way round is often I'll have someone come and work one-to-one with me and they might stay for two or even three rounds of one-to-one, and then at the end of their one-to-one, we then offer them the membership.
We offer them the, to come into my. What we call teas World, which is part of the Grow Launch Sale program. We offer them to come into that on a monthly payment, and therefore they can still have access to me, but just not at the level they were having. So, like I said, when you look at your pricing, you should really be able to see, okay.
If someone needs more support, they can move up to here. If actually they decide that, that they've had enough of that level of support, is there something that they can move into that's lower? Now, I'm not saying they always will, but having those options at least gives them an option. This video may not have [00:13:00] given you the direct answer that you are looking for.
IE is the price of my thing, right? But it's definitely gonna give you points for you to consider when pricing. Like I said, this is one of the most asked questions within my program Grow Launch Sale, and this is why I offer the coaching to people within the program so that when they come on, I can have these discussions with them and we can work out what it is that the...
In this episode, I sit down with Carrie Green, founder of the Female Entrepreneur Association, to unpack what really goes into a successful launch in today’s online business landscape. We take an honest look at her recent launches, including what worked, what didn’t, and the lessons she’s learned by launching again and again in a fast-moving space.
We talk about the role of ads in boosting visibility and growth, why introducing paid elements earlier can strengthen a launch, and how maintaining your energy across multi-session experiences is just as important as your strategy behind the scenes. Carrie also shares how she uses urgency and scarcity without pressure, while building systems that make each launch feel more effortless over time.
We also explore why testing and adapting is essential for traction, and how Carrie leans into systems and AI to simplify content creation and delivery—especially when balancing live sessions, community engagement, and personal well-being.
3 Key Takeaways:
- Launch strategies are living, breathing things — not one-and-done blueprints
Carrie reminded me that no two launches are the same, and what worked last time might need tweaking next time. Staying curious, testing ideas, and adapting your approach is where real evolution happens.
- Paid elements and strategic urgency matter early
When I introduce paid elements earlier in a launch — instead of waiting until the very end — it can validate demand and build momentum. Combining that with thoughtful urgency and clear deadlines helps people make decisions without feeling pressured.
- Systems and energy management are launch superpowers
Getting clear on repeatable systems — from content planning to AI-assisted drafting — doesn’t just make launches easier, it protects your energy. And in launch land, saving your energy = staying present with your audience.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Carrie Green on Website, Instagram, Facebook
Connect with Teresa onWebsite,(Grow, Launch, Sell), Sign up to Teresa's email list, Instagram,LinkedIn, orFacebook, Subscribe to my Youtube
Transcript
One of my absolute favorite things is to go behind the scenes in a real big launch and find out exactly what they did, what worked, what didn't, and what you can use in your launches and what you can learn from it. And that is exactly what we are doing today.
If we have not met, my name is Theresa Heath. W and I help course creators, membership owners, and coaches grow their online business. I help them create a launch strategy that works for them, their audience, and the offer that they have, and I help them to actually sell the offer with confidence and ease.
And in today's episode, I am doing an interview with the amazing Carrie Green. Now Carrie is. The real OG of the online space. Carrie has a membership called a Female Entrepreneur Association, which she has had for years and years, and she was almost like one of the first [00:01:00] people in the UK to really be in this space.
And I massively admire Carrie. I admire her for lots and lots of reasons, but one of the reasons I really admire her is. It's like she keeps her head down and she stays focused and she's committed to creating a really good product that's really helpful. And she's not in the online space for the fame and the fortune and all the other things, the, you know, different stuff that you see online that sometimes the online experts show you.
She has. Really just found her thing that she loves to do and has just poured everything into it. And I love that about her. I love the fact that, like I said, she is quality. She's not salesy or spammy or horrible in any way in terms of like how she comes across and how she sells. She's genuinely the real deal in the online space and I love that.
So I was really grateful too. [00:02:00] Not only have we connected a numerous times over the years, but actually to hang out again. It was actually again back in June at Atomic on 2025 where both her and I were also speaking. You might notice that obviously I've done very. Few interviews since coming onto YouTube, which I plan to continue to do.
Very few, but both Laura and Carrie were kind of in the bag already and they're such good quality people. There was no way I was not gonna do these interviews, so that's why. You're not going to see many interviews if you are watching YouTube, if you are listening to the podcast. But if you've been listening for a long time, then you will know that I used to do lots of interviews, but that isn't gonna be the case going forward.
However, when I have someone amazing that I know can teach us stuff, I'm obviously going to bring them on, and Carrie is one of those people. What I loved about this episode is that Carrie and I dug deep into her latest launches. Now, if you are [00:03:00] new to me, you might not know that I love watching someone else's launch and I go through their launch and in the background, what I'm doing is I am like pulling it apart.
Not in a, like this is terrible, but pulling it apart in a Why is this so good? Why is it working? What are they doing? What. What kind of psychological things are they doing? How are they making this so successful? So that is what I love to do for fun. I know I probably need to get out more, but I love watching other people's launches and Carrie's launches have been ones that I've been watching this year, and I am so very honored that we get to go through them and I get to share with you.
What she said about what is working and what's not working. So in this episode, she's gonna take us through her latest launch and share with us some of the things that worked really well for her. We also talk about how she managed to get, and I think if I remember rightly, it was 46. Thousand people sign up for her launch, how she continues to [00:04:00] grow her audience to this day, and what she recommends to you in order for you to grow your audience so that you can have successful launches too.
Basically, this is just me and her geeking out on all things launches. But as I've already said, she's hugely successful at what she does. She has had some hugely successful launches this year and there is an awful lot that you can learn from her. So I really hope you enjoy this episode. Carrie, welcome to the podcast.
Hello. I'm so excited to be here. Me too. This has been like a long time coming. I feel like. I feel like I should have had you on. Flipping ages and ages and ages ago, but just time gets busy. I know, but we both spoke at Atomic Con, uh, so we got to catch up again there. Yeah, because I feel like I, well, so I saw you in person years and years and years ago before I think you had the children.
Uh, yeah, I think so. So [00:05:00] did you. Do you think you went out and about less once you had the children? I'm just interested. Well, no, I, well, at the beginning of starting FEAI networked like a crazy person. Like I was always networking and I was like here, there and everywhere. And then once I really started to build a lot of momentum, I hunkered down and got really focused on, um, just on like rowing the online business and.
I felt like I had so much to do in terms of like marketing and running the membership and growing the membership and creating deliverables for it that I felt like I didn't have as much time anymore to network. Um, and then, yeah, and then when I had kids, yeah. Um, my, uh, networking dropped off a cliff, um, and.
I find it, I find it a bit challenging to like, juggle it all and to be away and like, actually I'm in a mastermind [00:06:00] and they have three meetups in the states. Mm-hmm. And I haven't gone to a single meetup this year. Um, just because I felt like the year before it was just so challenging to do it. And like the, I found, I don't know, I just, I didn't like, I just didn't like leaving the kids for that long.
Yeah. And. And then it also felt a bit exhausting when you're trying to like manage your team and do all these things. Like, I dunno, I think it's the phase of business and it's also the phase of life. Yeah. That I'm in, I think. I think the life thing for sure, like I. I, I, I get exhausted. I am. Absolutely. So after we record this, I'm actually getting on a train to London to go to two book launches.
Oh wow. Tonight and tomorrow. And I know by tomorrow night I will be done in Yeah. And you and I, uh, both have a mutual friend in Joe Simpson. I can't even, like, how does she even do what she does? I have no [00:07:00] idea. But like. I, I really don't know how she does it, and I just would be so exhausted if I did what she does.
Yeah. I mean, it's amazing. Like obviously everyone knows her like, yeah, but I just don't know how she manages to keep that level of. Peeing and I, I don't know about you. And I think, and if you followed Carrie's stuff, you'll know, Carrie's building her dream house and it does look like a dream house. Um, but I'm a real hermit.
I actually really love being home and in my office with my staff. I think as if you feel like that already, I think you're gonna get even worse. Yeah. When you move into the house. I know. I'm not gonna wanna leave. Never. That's, yeah. Yeah. That's what it's gonna be like. So, so it was so nice to see you again in real life at Atomic On, and we, we had a bit of a catch up then, but the reason I wanted you on, there's millions of reasons I could want you on and want to talk to you.
But one of the things I [00:08:00] really wanna talk to you about is the fact that you've been in the online space a very long time, and your take on how things have changed, but also the launches that you've been doing. Because I am a voyeur. Okay. I watch people's launches, like other people watch Netflix. I literally go, in the minute I see someone launching I'm, and I never hide my name.
I never go in as a fake name. I go in as me. Mm-hmm. And I, I think there was a paid element on one of your launches. So I bought the paid elements. Okay. Like I literally go through every single thing I'm looking at every email. 'cause I'm like behind the scenes. I'm, when I say pulling apart, it sounds like I'm.
Saying mean stuff, but I'm not. I'm basically going, oh, that's fascinating. Look what they did there. And that's interesting that they did. I'm like, literally love for this stuff. So let's start by talking about the online space. Yeah. How do you feel it's changed if it has in the last year or two? Um, I feel like obviously [00:09:00] AI has been a big thing.
Obviously created a lot of change over the past few years. Um. And I think social media well has changed not just over the past few years, but perhaps a bit longer than that. But I think that's definitely changed the, the way we have to show up online, hasn't it? I mean, like when it comes to content creation now versus say five or 10 years ago, it's a lot more intense, I think now than it was, you know, five, 10 years ago where we were creating more like static content or, mm-hmm.
Um, you know, quotes or, you know, that kind of thing as opposed to the volume that we feel like we need to be at today with like the content we're distributing across multiple different channels and it feels like it's a real volume. Yes, obviously value as well. Don't get me wrong, but we need quality. But it definitely feels like the people winning at it are the people who [00:10:00] are doing it.
Like with a bigger volume and across multiple different platforms. Like I was having a conversation with someone recently and we were talking about how you can put out one piece of content and on Instagram it might perform on TikTok, it might do dreadful on threads, it might do really, really, really well.
Or on YouTube shorts, it might do super well. So if you're only putting it out in one place. Like you've just missed the opportunity to share it on all those, in those, all those other different locations and places. But when you think about the time it takes sometimes to like that, dial that in, especially if you are starting your business and it's just you know you.
Mm-hmm. That's like a big ask and that I think that's perhaps one of the biggest things that. I think has changed over the past, well, several years really feels like it's getting more intense, not less intense when it comes to content creation. I think you're right, and I think back in the day, you maybe had a bit of a [00:11:00] choice or you could go all in on one platform, whereas now you have no choice.
Like you need to be churning out content all the time. And if someone is watching or listening to this and going, yeah, but it's just me, I. Like I get it. Like this stuff is hard. Like how do you manage your content? How are you? And and I remember back in the day, like you used to do vlog style content.
Yeah. I remember literally years and years and years ago watching one of your videos going, that's how I need my videos to look. 'cause you had this lovely B roll section to start with and then you were sat in this obviously. Properly done room to have videos done. Like it wasn't, you know, on a computer thing.
It was like, you know, you're sat in this lounge style room and stuff, but like you've done all that, how do you manage and keep up that kind of content wheel? Well, I feel like for a while I didn't, and especially around when I had kids, like I found it a real struggle to keep going with content [00:12:00] and to keep, it was like kids team and content, community deliverables and I just, I found it really difficult to like keep up and to, to do it.
And I feel like I dropped the ball a lot. I felt like I also. Kind of became really actually exhausted trying to do it all that I felt like I had nothing left in me. I felt like I had nothing left to say. And then showing up online when you feel like you don't have anything to say and you're not really sure anymore what you want to say, and you feel confused about that, like it's really difficult.
And then the longer you, you don't show up for the harder it is to show up and say something because then you overthink what you're trying to say and then you talk yourself out of saying it. And it just feels like challenging to get yourself out there. And so for me over the past few years, it has definitely been a stop start, stop start, stop, start.
And like I've had people come and go who have been like helping me. And for me now realizing the landscape of the online world and like how that is changing, I do have like an actual [00:13:00] propagation plan for 2026 where I know that in order to. Play the game where I think I need, how I need to think, how I think I need to play it.
I feel like it's gonna come down to the systems, the processes, the automations, and the ai, AI that I'm leveraging. Mm-hmm. And I think that is gonna be critical. And it's same for all of us. It's like that, um, James, uh, clear quote, he said, you don't rise to the level of your goals, you fall to the level of your systems.
And I think that it's so true, we cannot play that big content game. Throwing spaghetti at the wall on the fly, like it doesn't work. No. None of us, we, you know, we're not superhuman. Like we have lives like as if we can deal with, like, we can't, you can do it maybe for a little bit of time, and that's what people do, isn't it?
They've got like a spurt of posting, posting, posting, and then it drops off a cliff and then a few months go by and then it's like, oh, posting, you know, that is literally, you know, has been me. But then from my perspective, I think, [00:14:00] well, do I wanna play the game or are I gonna, am I gonna keep standing on the sidelines and just watch?
Because there's, the game is, is it's in play. And I feel like over the past few years, especially when it comes to social media, I've been dabbling and a lot on the sidelines and being very amateur with it. So, which people might not really see from the front side, but from the, from the inside. And also from seeing the results, for example, for us on social media, let's say.
Mm-hmm. Our growth on social media has been dreadful and, um, and which just makes me happy that there are other very good strategies that we can all use to build, to generate revenue and make money online. Yeah. But,...
In this episode, I’m diving into one of the most important (and often overlooked) parts of a successful launch: the emails you send while your cart is open. If you want more sales, more engagement, and fewer crickets during your launch, these emails matter more than you think.
I break down the three essential sales emails I believe every launch needs—and exactly why they work. We talk about how to handle objections before they stop someone from buying, how to connect emotionally with your audience so they feel seen and understood, and how to clearly communicate the benefits of your offer (not just the features).
I also share why every email needs a clear call-to-action and how to make sure you’re guiding your subscribers instead of leaving them confused or overwhelmed.
This episode is practical, strategic, and designed to help you feel more confident hitting “send” during your next launch.
3 Key Takeaways:
Objections don’t disappear unless I address them
If I don’t proactively answer my audience’s concerns, doubts, and fears, they’ll default to not buying. Objection-handling emails remove friction and make decisions easier.
Emotion drives action more than logic
People don’t buy because of information alone—they buy because they feel understood. When I lead with emotion and connection, my audience is far more likely to take action.
Benefits sell, features support
Features explain what my offer includes, but benefits explain why it matters. When I focus on the transformation instead of the content, my sales emails land much more powerfully.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa onWebsite,(Grow, Launch, Sell), Sign up to Teresa's email list, Instagram,LinkedIn, orFacebook, Subscribe to my Youtube
Transcript
When you are doing a launch, sending your emails is absolutely crucial to a successful launch. And in reviewing and looking at hundreds of different emails, I have noticed that there are certain emails that people are not sending. And if you send these three emails, they are going to make the world a difference to your sales.
If we've not met before, my name is Theresa Heath Waring, and I help course creators. Membership owners and coaches grow their online business, and I do this through my signature program, grow, launch Sell, where I take you through all the steps that you need to grow your audience to effectively launch different products and to sell those products to your audience.
One of the most important things you can do when doing your launch is sending emails. Your email list is your warmest list and is specifically your launch list. So. In previous videos, I've talked about your email list and your launch list. [00:01:00] So the launch list are the people who signed up to go through your particular experience, whether it's a masterclass, whether it's a bootcamp, whatever it might be.
Your launch list is one of the warmest things, so not maximizing that list by sending them good quality and often more than you think emails, it's a massive, massive mistake that you can make, which is why in today's episode I'm gonna talk you through three emails that help so much when it comes to selling, because often a lot of the emails that people send are just basically going.
Buy my thing, another email, buy my thing, another email, buy my thing. And those are very repetitive and very boring and not hitting certain aspects. So I'm going to give you these three emails today that are going to make a world of difference to your sales emails. Email number one is the objection handling email.
Now, often people don't want to actually talk about the objections that their customers have when buying because they think [00:02:00] if they bring it up, that their customers then gonna go, oh, I didn't think of that, and then that's going to put them off buying. So for instance, objections like. The cost objections, like how much time do I have objections?
Like, I've tried this before and it didn't work. The truth is your customers are already thinking these things. They're already experiencing those objections themselves, and by ignoring them. We're not addressing them and we're not helping them overcome the objection because there are always reasons why they have these objections, and there are things that we can say and do that can help them maybe frame them differently or see it differently.
It's not about. Convincing them or coercing them into buy and saying, your objections aren't true. It's about taking their objection and just giving them a different viewpoint and a different way to look at it. So one of the emails that we send in our sales emails period is an objection [00:03:00] handling email.
So we look at the most common objections that we get of why people might not. Join our program Grow Launch Sale, and we will actually address them in an email. So the first step is to actually work out why aren't people buying? And one of the best ways to do this is obviously the conversations that you have with people during your sales period.
So in previous launches, in previous conversations, why didn't people buy now? If you don't have that past data, you can pretty much always go no money or. Can't afford it and not enough time. They are often two of the most popular objections, so. One of the ways in which you can reframe these is you could write an email that talks about, I don't have time for this, and then tell them all the time saving ways that you have bought into whatever it is that you are doing that will help them tell them that actually they would end up wasting more time.
Trying to figure this out on their own, then they're going to waste actually working with you and you giving them the shortcut, the [00:04:00] money. You might want to talk about how this is an investment. You might want to talk about the experience that you've had with other clients where they've come on, they've paid the money and potentially made more money afterwards.
So for instance, when I'm in a launch, if I'm doing a masterclass, which I know is a bit different, but I would also share this in an email, I would often share. How much someone paid to work with me, IE, what it would cost to work with me, one-to-one, what it would cost to work with me in an accelerator, what it would cost to work with me if I consult for you.
And then I give them examples of what those customers made back during that time, showing them that they more than made their investment back and therefore it was a worthwhile investment. So you could try something like that. Of the objections that we often get is, I've tried a program before and it didn't work.
That is a great objection for me to actually. Meet, enter, send an email about so often I will talk about the fact of my program is very different to lots of others out there. I keep it [00:05:00] purposely small. I keep the numbers low because I have a high touch with everyone in my program. If you come to my calls, I am going to talk to you during the call.
I will know your name. I will know what your business is, and I will take all of that into consideration when I give you advice. This isn't just a cookie cutter thing, so that is something that I often share in emails when I'm sending sales emails. If their objection is, I've done all these courses, I've paid all this money before and it didn't work, I can basically come back to that objection and go, well, this is not like anything else that you've ever paid for.
Email number two that I make sure we send is an emotional led email. So there's that saying that people don't often remember what you said, but they remember how you made them feel. Well, that's true when it comes to marketing in terms of if we can connect with someone on an emotional point of view, then actually that is going to be way more powerful than just going, did you see how many modules are in [00:06:00] this?
It's not about the module or the course or the, you get an hour coaching with me. If we can tap into what's the emotion that is going on here, then it really kind of resonates so much stronger than if just us saying there's six modules or whatever it is. So this can come from one of two ways. You can either come from the emotions of the excitement and the hope and the motivation and the kind of thing that they want.
So basically the transformation that they're looking for. Or you could come from emotional point of view of the pain they're in currently. So for instance, you could write an email that talks about how they feel right now. And how they feel might be frustrated, might be angry, might be disappointed in themselves.
It might be that they are losing hope. It might be that they're thinking, this is never going to work for me. And if you can actually write in your email some of the things that [00:07:00] people might say in that scenario, some of those emotional LED sentences, then that is going to be so powerful. Because what we want someone to do in this scenario is we want them to read the email and go, that's me.
That is how I feel. And the other thing is, if you can connect with them on that level, then it shows you truly understand them. And if you truly understand them, you are gonna be able to help them better. And hopefully you're gonna help them with that transformation. So that's one side you can come from, from the kind of pain side.
The other side is from the transformation side. So you could talk about the emotions of imagine the day where you finally get. That six figure launch, if that was what was interesting to you, or imagine the day where finally you can take off the six weeks of summer and not be worried about where money's coming from, or imagine how it would feel to get into a Zoom room and have all these faces looking at you.
So what are the emotions attached to the transformation? [00:08:00] Again, if you can tap into that and they can actually feel that in their bodies and go, oh God, I'd love that so much, then that's really, really helping. Often telling a story or having a kind of more conversational style email will be so much better for that type of email.
But the key thing is what are the emotions they're feeling, either from a pain point of view or from a transformation point of view? And tap into those emotions. Talk about those emotions, and if you can use the lines, the sentences, the language that your customers would use when telling you about how that feels.
Email number three. You need to tell them what the course does for them, not just what it gives them. Hopefully you understand the difference between the features and the benefit. So the features are the things it actually gives you. So for instance, with my program Grow Launch Sale, I would talk about the 98 lessons that are in the course aspect.
[00:09:00] I would talk about the fact that there is a coaching call every other week, and it's for two hours. And I speak to everybody. I would talk about all the templates that you have in there, the swipe files. Those are features, those are what it's actually made up of. Like if you buy, those are kind of the tangible things that someone's going to get.
Whereas the benefits are, what does that mean to you? Okay, great. There's a coaching call every other week for two hours. What does that mean to me? Well, the benefit of that coaching call is that you can ask me anything to do with your business. You can ask me any questions and I will give you advice. You are getting coached.
By me, which means you're making decisions quicker. You can have faith in the decisions you're making because you are asking an expert that knows about this and it means hopefully you are going to have a more successful launch, which in turn, the benefit of that would mean you would make more money and you would get closer to your dream business ultimately.
And I often say like, give this analogy of like if I [00:10:00] told people that they had to walk around the streets with a sandwich board, do you not mind move by sandwich board like. The board that goes over you with the writing on it. If I told people that would get them their goal, they would do it. Okay. They might be a little bit hesitant and think, I've lost my mind, but they would do it because at the end of the day, they don't necessarily want the features.
They want what the features give them. They want the goal, they want the end result, so. The features are great, and I'm sure by this point you've already done an email that gives them the features, but don't forget to give them that all important email of what that means to them and the benefits to them.
So what are the benefits that they're getting when they join your program, your course, your membership, whatever it is. Is it that they get an expert on tap so they don't have to worry about getting questions answered? Is it that they will grow their business, they will have an improved life? Is it that they will gain clarity and confidence?
Is it that they will have a plan to follow so that they can stop [00:11:00] worrying about will this work? So what are the benefits that your features are going to give them? And make sure that you create an email that specifically says. These are the benefits. I wouldn't perhaps use that language, but this is what you are going to be able to do when you come and join me in whatever program it is.
I want to give you a very quick additional tip. You need to obviously make sure you are adding your calls to action on every single email. It needs to be one link or going to one place. You can have multiple links on your email, but it all needs to be going to one place. So don't necessarily go, go and read why I'm an expert on my about page, or I did a, you know, podcast interview or I did a blog about this Every Call to action during that sales period, whether it be on your sales emails, on your social media, on.
Anything where you speak or anything where you are showing up during that sales phase needs to be sending [00:12:00] them to the sales page. So let me remind you of those three emails that I want to make sure that you put in your next sales emails. Email number one is objection handling Email. Email number two is an emotional LED email and email.
Number three is what does this really give them? The features versus benefits Email. If this has been helpful to you, I would really appreciate it if you would give me a like, or even better give me a comment, that would be so, so awesome. I will be back next week with another episode. Until then, have an amazing week.
In this episode, I sit down with the brilliant Laura Belgray—renowned copywriter and founder of Talking Shrimp—to talk all things email marketing. We dive into why your email list is still one of the most powerful tools you can have as a business owner and how to write emails people actually want to open and read.
Laura shares her journey into copywriting, breaks down what really works in crowded inboxes, and gives practical advice on storytelling, humor, and being unapologetically yourself in your emails. We also explore how to use AI as a writing assistant without losing your voice, plus how often to email your list without burning it—or yourself—out.
This conversation is packed with honest insights, refreshing perspectives, and actionable tips you can use right away to build stronger connections with your subscribers.
What We Cover:* Why email marketing still matters more than ever * How storytelling and personal anecdotes build trust and engagement * Using humor to stand out (even if you think you’re “not funny”) * Finding the right balance with email frequency and selling * How to use AI to tighten and improve your writing—without sounding robotic
3 Key Takeaways:1. Your email list is your biggest business asset 2. Social media comes and goes, but email allows me to build a direct, authentic relationship with my audience—on my terms. 3. Stories and personality beat “perfect” copy every time 4. The more human, specific, and real I am in my emails, the more they resonate. People don’t want polished—they want relatable. 5. AI should support my voice, not replace it 6. Used thoughtfully, AI can help me tighten my writing and spark ideas, but my personality and perspective are what truly make my emails connect.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Laura on Website, Instagram, Facebook, X
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
Transcript
Teresa: If you've been in my world a while, you will know I am a big fan and advocate of every single business owner having an email list. It's one of your greatest assets, but if you've ever sat there thinking, I'm not entirely sure what to write, or I'm sending emails and they're just not doing anything, then this is the episode for you.
If we've not met, my name is Teresa Heath Wareing and I help course creators, membership owners, and coaches grow their online businesses. And every single week I put out an episode and a YouTube video where I give you strategic, practical advice on how to grow your online business. This week is gonna be a little bit different because I have the pleasure of interviewing the amazing Laura Belgray.
Now, if you are a longtime listener to the podcast, you will know that I have done hundreds and hundreds of interviews with some of the industry's top voices. But since starting YouTube, I have. Slowed that down a [00:01:00] little. And in fact, we're not taking interviews at the moment, but when an amazing interview comes up, I'm obviously going to say yes.
And so when I met Laura back in June of 2025 at Atomic Con where we were both speaking on the main stage, I couldn't help but fall in love what she had to say and knew that I wanted to bring her onto the podcast so you guys could learn from her amazing ways. Laura is one of the sharpest and funniest copywriters in the online space, and that's why she has worked with huge names in the online space to help them refine their copy.
In this episode, we are going to be covering how to become someone's favorite email in their inbox, why most people are using emails wrong, how often you really should be emailing, and how to tell those stories without feeling like it's fake or you're forcing it. And we discuss AI and how you can actually use it to make sure that it sounds like you, there are so many good value things that Laura is giving in this episode.
But [00:02:00] without further ado, here is the interview with the amazing. Laura. Laura, welcome to the podcast.
Laura: Oh, thank you so much, Theresa. I'm so happy to be here.
Teresa: Me too. So Laura and I met in person in real actual life, uh, at Atomic on this year. I keep saying it's last year, but it's not as we are recording this, it's November.
No. And it's this year, uh, she was keynoting on the main stage and then later on I was also on the main stage, which was cool. But it was great. What did you think of, had you done an event over here in the UK before?
Laura: No, I had not. And I think even if I had, it would not have been anything like at automaton.
No. It was so fabulous and it was, it was nothing like any event that I've been to, um, just full of. Freaks, and I mean that in the best possible way. The nose freaks like blue hair, pink hair, pierced, everything. Just cool. People being themselves.
Teresa: Yes. Yeah. A lot of polka
Laura: [00:03:00] dots, um, just, and people, people like just living out loud and I loved
Teresa: it.
Honestly, it's such a great event and you are entirely correct. That event is like. No other event, really in the uk. So I think that was a great one. And also that main stage, because you were a keynote, it was round. Mm. Like how I, was it like 1400 people? I think the sports, yeah, I heard
Laura: 1500, but uh, it might've been 1400.
Teresa: It was a lot. I didn't
Laura: see any empty seats. Um, yeah, it was a lot. And I walked out there and that was the biggest one that I've ever done. And I'm used to doing the, these events that are in like, you know, carpeted ballrooms with round tables mm-hmm. And people sitting there with their notebooks. And so that's kind of what I was picturing, and then I went in for soundcheck and I was like, oh my God, that is no pressure.
Teresa: No, that is not a small room. That's not what this is. No. So, [00:04:00] okay. That surprises me because you hang around with some pretty cool people in the online space and you are. Connected through doing work and helping with some pretty big people in the online space. So I'm surprised that you, that that was probably the biggest you've done and you hadn't done bigger than that.
'cause if I had to have guessed, I would've said that was probably your wheelhouse and you were very used to that.
Laura: Oh, thank you. Thank you for guessing that. Yeah. No, I haven't like. Most of the people I know do smaller events. You're right. Yeah. They're usually more intimate and I've never got, I've been very lazy about my speaking career, even though I always say I wanna speak more and then I don't, and so I don't make a.
A real go of pushing it and pitching to all different events. It's usually the event asks me and I say, sure, that sounds fun. They're paying well enough. Let's do it. Um, and [00:05:00] yeah, let's do it. I did speak at, uh, traffic and Conversion in 2019, and that might have been the same number of people. It just was not stadium seating.
Yeah. So it didn't feel as intimidating, but it wasn't, it was a more intimidating conference and crowd.
Teresa: Yeah. It's, it's, yeah. Not as friendly. No, not that the people aren't friendly, but it's much more, I got a little bit of bro marketing from it.
Laura: Absolutely. It's, they are there. Like you can see the ROI calculating behind their eyes, literally while they're walking around.
Like how much ROI, if I go into that session, what's the ROI of that session? Yeah. And uh, it's no pressure to deliver. A lot of intent. Actionable tips. Yeah.
Teresa: Yeah. They were like, what am I getting from every minute of my day here? 'cause this is costing me money. Right. Okay. [00:06:00] So we have digressed, which I love doing, and that is my favorite thing.
Me too. Let's talk about. How you got to be so good and so big at what you do because you have, like I said, you've got some great people that you've done work for that. A lot of people in the online space were like, if I could go and work for them and get a testimonial, like I looked on your site. I did a bit a bit of research, like I'm not, yeah.
You know, it's not really my thing if I'm honest. I'm a kind of. Fly by the seat of your pants girl. But you've got some pretty impressive testimonials on there. Like, how did you enter that world? Did it happen by accident? Was it strategic? How did you get to be the voice for this?
Laura: Yeah. Um, people will wanna throw things at me for saying this, but it was pretty much by accident.
And I mean, that's how the best things happen when you're not pushing.
Teresa: Yeah.
Laura: And attached. I met Marie Forlio in [00:07:00] 2003 in hip hop class at Crunch, and this is when she was hustling as a bartender and with a side business, like side hustle as a life coach. And she gathering names for her list, uh, on a yellow pad, um, with a pen.
And we just, I, I. I had no, I was not networking whatsoever. We just may have started chatting one day after I spent a few months hating her because she had such a great body and like perfect moves and
Teresa: Yeah.
Laura: Um, and we started chatting and she was really nice and we became friends and started walking home together.
And, uh, we would talk about The Apprentice as we were both fans, not knowing that it would lead to the downfall of civilization and, um. You know, in life and, and whatnot. And years later she was. Really into, she was already in the online [00:08:00] business world back then. I had no idea what she was doing. Years later, she was starting like to kind of make it, and she was doing her first live event called Rich, happy and Hot Live.
Um, it was in the Soho House Library, like 50 people, and she invited me to speak. She knew I was a copywriter and I wrote, I wrote for TV back then. Nothing to do with online business, nothing to do with direct marketing, any of that kind of copy. And, but she asked me to give a talk on copywriting and I did.
It was called Five Secrets to Nons Sucky Coffee. And there were no slides. It was just on a, like, on a piece of paper, um, on an easel. And I ended, and people started coming up to me and saying, Hey, I really love that I'm a coach. Um, can you, can I hire you to help me with my about page? Or, I'm a realtor, I don't know what to write in my emails.
And I said, sure, I can do that. And that's how I ended up segueing into this [00:09:00] world. And Marie was my. My mentor and and friend and we ended up working together and, um, she really liked how I approached copywriting and taught it. She was a great copywriter in her own right, but she liked how I brought flavor to it.
And she invited me to create a course with her called The Copy Cure. And so. That, that was really how I, I mean, that was a cheat of all cheats to just, um, up the ladder of the, of the online hierarchy. And so I had Marie in my corner and other people wanted to work with me because of that. Like her name just had so much clout.
People would say, oh my gosh, you work with Marie, you know, I, can I hire you? And so that. That was an incredible, uh, doorway for me.
Teresa: So just so I'm clear and the audience is clear, [00:10:00] your business now, how does it look? Is it predominantly online? Is it predominantly kind of consulting? What, like, if, if you had to explain how you make your money, what, what does your business look like?
Laura: Yeah. I mean, I like to say that I make my money from writing emails because that, that's how I like to think about it. Yeah. 'cause they're the most fun part of my business. But really what it boils down to is I'm a course creator.
Teresa: Mm-hmm.
Laura: So I don't offer one-on-one. Coaching or consulting or copywriting services anymore?
I used to, and that was the mainstay of my business. And then I segued into courses because I really didn't want anything on my calendar anymore. I didn't want appointments.
Teresa: Mm-hmm. During the week. Yeah. I'm with you. Like, honestly, like if I have too many one-to-one calls and it's like, oh no, it makes me feel sick.
I just can't. Yeah.
Laura: Yeah, and you're probably like me. I love the work that I do when I'm on [00:11:00] those calls.
Teresa: Yeah.
Laura: But I just, I wake up in the morning and look at my calendar when I see one o'clock, two o'clock, four o'clock.
Teresa: Yeah.
Laura: Oh no.
Teresa: Exactly. Yeah.
Laura: When you are doing it, it's, it's fine.
Teresa: But it's that just viewing my calendar and also the other thing, I have an issue with people being able to book into my calendar.
Mm-hmm. Like if someone says to me, can you send me a calendar link? I'm like, I can, but there's probably no dates on there. 'cause I just don't like the thought that someone can put themselves in my calendar. Like I hate it. So
Laura: Exactly. It used to be like, yay, I just got a, you know, just got work and the money would come in and be like, oh no, now I have to show up for an appointment,
Teresa: do the work.
Laura: And yeah. So now I have to do the work and my happy place is really writing
Teresa: Yeah.
Laura: Communicating and, and that creative space. And I love nothing more than a day with nothing on the calendar. Mm-hmm. Zero. Um, where I can just write. [00:12:00] And look up and half the day is gone and that's okay. It's not like, oh no, I'm late for something, or I have something coming up.
I love that freedom. That's really my reason for being.
Teresa: So you are fully, like the business is just the online side of the business. You've been in it for quite some time, like pretty early doors of Marie. What like okay. I have a really bad habit of asking about three questions in one. So first off, I really want to know, do you like the online business, the online world?
Because I think that's a really interesting kind of thought. The other thought is, yeah, how is that, how does that question impact the, how much it's changed and how do you feel about it today? Yeah.
Laura: Yes. Um, I've always had a love-hate relationship with it since I got into it. There have always been. What felt like a, a pyramid scheme of coaches, coaching coaches to coach coaches to coach, coach coaches, [00:13:00] uh, and.
It just felt like a snake eating its tail, and I hated the language that people were using of step into your juiciest, most empowered you and all that. Um, I hate juicy, I hate empowerment. I say
Teresa: that wood is horrible.
Laura: It's awful. It all, everything sounded like a badly written Chinese menu. Like three kinds of delicious in juicy sauce and, um,
Teresa: definitely not ordering that.
Laura: Yeah, exactly. And, and I also did, you know, I, there were two sides of it that bothered me. One was the bro marketing side. Um, and especially the beginners who would start studying marketing and then like tweet like, Hey, Wendy's, you're doing it wrong. Um, you know, they just spotting things they thought could be improved, like, you know.
Ice cream. Where's the call to action? Yeah. [00:14:00]
Teresa: Brilliant. Like, and I think that is one of the weirdest things about this industry, that someone can come into it having no experience. So one of the things I'm always very passionate about, and you are exactly the same, right? You came from a copywriting background.
Yeah. I have a degree in marketing and spent 10 years doing marketing for big companies. Like this was our bread and butter before the, we were...
In this episode, I walk you through exactly how I would start an online business from zero in 2026. Whether you’re just thinking about launching your first offer or feeling overwhelmed by all the “build it all at once” advice, this episode simplifies everything into a clear, step-by-step process that actually works.I break down the seven essential steps I focus on — from choosing the right offer and getting clarity on the transformation it provides, to making early sales before the product is fully built and leaning into real relationships and community. If you want a practical, no-nonsense roadmap to kickstart your online business, this episode is for you.🔑 Key Takeaways1. Focus on One OfferInstead of trying to juggle multiple products or ideas, I start with one clear offer. Focusing my energy helps me avoid dilution and build momentum fast — one strong offer converts better than ten half-built ones.2. Get Crystal Clear on TransformationReal success isn’t about features — it’s about the transformation my offer gives a customer. I define exactly what outcome someone will experience after working with me, and that clarity fuels all my marketing.3. Sell Before I CreateI don’t wait to build the whole product before I sell it. I talk to real people, pre-sell the offer, and use that revenue and feedback to shape the final product. It’s the fastest way to validate demand and avoid wasted effort.4. Personal Outreach for Early SalesI personally reach out to people — DMs, emails, voice notes, conversations. Early sales come from real human connection, not automation or ads. This helps me test messaging, learn objections, and get confident selling.5. Start List Building from Day OneFrom the very beginning, I'm building an email list. Every person who opts in becomes someone I can nurture, educate, and sell to. The list becomes the backbone of my future launches.6. Leverage Community-Based VisibilityI show up in communities where my audience already hangs out — groups, forums, social spaces. I add value first, build visibility second. This approach grows reach without burning money on ads.7. Build Intentional RelationshipsI’m not just networking — I’m cultivating real relationships. These are the people who will refer business, collaborate with me, champion my offers, and help me grow long term. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube TranscriptIf I had to start my business from scratch in 2026, I would do things very differently. And it's not because I necessarily did things wrong in the past, but the world has changed, the audience have changed and so have I. So in this video, I'm going to take you through step by step what I would do if I was starting an online business in 2026.No list, no offer, no audience, just me.I'm theres Z wearing and I am an online business expert, a speaker and a podcaster and the creator of Grow Launch Sell My signature program that helps course creators, membership owners, and coaches launch and sell that online offers with confidence and ease. In today's video, I'm gonna be sharing with you exactly what I would do if I was starting my online business all over again.Honestly, I could probably spend a long time telling you about all the mistakes I've made during the many years I've had my online business, but [00:01:00] let's just jump straight into it with the seven things that I would be doing. So if you are starting from scratch, or you are wanting to get your online business going in 2026, then this is the video for you.The very first thing I would do is pick one offer, and I really mean that. I would pick one thing to sell. I wouldn't create a whole product suite, a whole product offering. I would pick one thing, so I could have one message, one focus, target, one audience, and sell it over and over and over. It wouldn't matter what it is, whether it was a course or a membership or a coaching program, I would just basically pick one thing.Number two, I would get so crystal clear and so laser focused on the transformation. When you have one offer, you can get uber clear about what it is that that one offer's going to do, and it doesn't even have to be a big, complicated, massive transformation. [00:02:00] It could be something very clear, very simple, and very easy, but understand wholeheartedly.Where your customer is and where you are taking them to, and that your one offer is getting them there. Because one of the most important things now and for a long time in the online space is explaining to your customer. What your offer can actually do for them. The only way in which you can do this is by understanding the transformation that you are giving them.So when you know your one offer, I want you to get laser focused and so clear about what the transformation the offer is doing for them. Number three, sell it before you make it. Create a live beater version. One of the mistakes that I see lots, and probably one of the ones that I did, was deciding to create this beast of an online offer, IEA course or a membership, and creating every element before I had even tested whether people wanted it.So now I [00:03:00] would highly recommend, and especially if you're starting in 2026 to. Sell it before you make it. So actually work out if there's a market for it before you spend all that time and effort actually making the thing. And regardless of whether the thing's going to be live or evergreen, I would always run the first one live.I would always run it live because A, you are learning as you go and understanding what your customers really want from it, what they're really engaging with. You're seeing the questions that are coming up. Secondly, you don't have to create it all before you sell it. So for instance, if you are doing a course, you could run a course over six weeks and literally be creating each week as it comes along.But what you are doing is you're creating it once you've already sold it, so you are not spending loads of time and effort creating something that you don't know is going to sell. The other reason I would do a live beta is because you want those testimonials now. As a side note, I [00:04:00] wouldn't do it for free.I would charge them something, but I would probably give them a considerable discount. But I wouldn't recommend that you give things away for free because people don't take them seriously. There's no skin in the game. So I would definitely charge, but I would do a much reduced price because it's a beat aversion and because you're going to want those testimonials from them.Number four, personally outreach to make those sales. Again, this might seem a little bit strange of a thing to do when you're creating an online business, and especially if you were to look at how the, my online business looks today. But if I was starting from scratch, I would personally outreach to people to try and sell to them, and in some cases I would still do that now.It's so much easier to have a conversation with someone than it is to try and sell something online, just through emails and social media, and I know that's what we want to get to. But to get there, this is going to be the first step. This is gonna be the easiest way in which you can [00:05:00] do that. And I would do this through personal dms, through reaching out, sending voice notes, having conversations, dropping people emails directly to them.I would ha start a conversation in saying, I would love to talk to you about this thing. All we're trying to do is open up some conversations and then if the sell is right and if they think it's gonna fit for them, then brilliant. But the very first way that I want you to sell your online offer is by personally reaching out and having those conversations.And I promise you, you will sell it way faster than if you just try and sell it online. Number five. Start your list building from day one. How many business owners have I seen that? How many business owners that I've seen? If I had five pound for every business owner that wished they'd started their email list sooner, I probably wouldn't have to work ever again.Starting your email list is one of the most important things that you can do other than making money, which we've already covered. We're gonna try and sell that [00:06:00] one offer with that one transformation directly to people. Starting your email list is so important, so. Because we know the one offer, I want you to create a really good, strong, compelling lead magnet that is a great prerequisite for that one offer, and get it out there straight away.Make it a very simple and a very clear funnel. A funnel seems like too much of a word, but basically we have one lead magnet that leads to your one offer. Now, we don't have to directly sell it to your one offer, but it does need to naturally lead to it. And therefore, if you do start selling it makes sense.But promote that lead magnet from day one. Put it on your social media, send it to people you know, put it into community groups, basically get that email list started. Number six, use community-based visibility rather than just relying on social media. Now, I'm not saying that don't do social media. It's great and it can do lots of things for us.[00:07:00] However, when you first start, I would a hundred percent focus on community visibility. And what I mean by that is getting into other people's communities, joining memberships, just basically being in the room with other people. So whether it's a community for other business owners, whether it's a community for your audience, whatever it is, I want you to get in those communities.That can feel a little bit scary and a little bit out of your comfort zone, but I promise you. It's one of the quickest and easiest ways to build your audience and to build who you are and what you do. Because even if you are in a community like mine where you are working alongside other business owners who maybe aren't your customers, they know loads of people.And in my Grow Launch Sale program and within my community teas world, I have had so many. Collaborations and people come together and help each other because they're in the same world and because they get [00:08:00] on. So honestly, getting in those communities is so very important, and this is going to get you warm leads, not random followers.And number seven, build relationships. Intentionally. And number seven, build relationships intentionally. This is something I did when I started my business and it has paid me dividends. Find people in your world and make real, honest, not fast connections with them. This is a slow burn. This is, I wanna hang out with you because you're cool, or I want to be in your world because I really like you.Not what can I get from you and how can you help me build my business? When you make those connections with real honesty and real authenticity, then they will last you for years and they will pay off so much. I can't tell you many, many years ago I reached out to Amy Porterfield. I had met her a couple of times at events, so not only had I gone to events in the States and I'm [00:09:00] based in the uk, so it was a significant investment to go and get in the room with these people.I then reached out to her. I offered to take her for a coffee. This was a very long time ago. I flew five and a half thousand miles to take her to for a coffee. I built that relationship with her. Since then, she's been on my podcast. She's spoken at my summit. I've been to her house and I now get to call her a friend.Now, I never built that relationship. With all that in mind, I built that relationship genuinely because I really liked it and I wanted to build a relationship with her. I can give you this story about so many other people that I've built relationships with. It's never the intent to build a relationship to what I can get out of it.It was always the intent of building a good, quality, real relationship with these people. And then it is paid off in lots of ways, some to do with the business, some to do personally and in more ways than I can tell you. So how can you build real. Intentional relationships because yes, you might [00:10:00] be starting your online business from scratch, but we want this to last a long time.I've been in business a long time, so it's never about what can I get from them quickly. It's never about building those relationships to just see what you can get from them. Honestly, real businesses are built from relationships, not from the algorithm. So there you go. That's what I would do if I was starting my online business from scratch.Let me recap those seven things. Number one, I would have one offer only. Number two, I would be crystal clear on that transformation. Number three, I would sell it before I make it, and I would do a live beater version of it. Number four, I would do personal outreach to make those early sales. Number five, I would start list building from day one using a strong lead magnet.That is a great prerequisite for my one offer. Number six. I would do community-based visibility, getting in front of different communities, and number seven, I would build relationships intentionally. Honestly, [00:11:00] that's what I would do if I was starting my business in 2026. So you don't need big audiences, complicated funnels, or perfect offers to get started.You just need one offer and you just need to get started. If you find this video helpful, then please hit that like button. Why not give me a comment And I would love it if you could make sure that you are actually subscribed. So you get notified the next time a video goes live.
In this episode, I share with you eight proven, no-cost strategies to grow your audience - without spending money on ads. I believe that with consistency and creativity, you don’t need a big budget to build reach. I walk you through actionable tactics: from podcast guesting and public speaking, to creative lead magnets and AI-optimized content. If you’re looking for ways to grow your following organically, this episode is for you. Key Takeaways1. Organic growth - without ads - is about long-term consistency, not quick wins.The strategies I share (guesting, speaking, collaborations, lead magnets, AI-optimized content) don’t deliver instant overnight growth — but they build sustainable exposure, trust, and engagement over time. Because they leverage existing audiences and evergreen content, they can continue attracting new people long after the work is done. 2. Collaboration beats isolation: tapping into other people’s platforms can grow your reach faster.By guesting on podcasts, speaking at events, joining bundles or summits, or collaborating with communities and peers, you get access to listeners/followers who already trust the host or community — which means you don’t have to start building your audience from zero. It’s a faster, more efficient way to grow an engaged audience than relying solely on your own channels. 3. Lead magnets and interactive content (quizzes, DMs, AI-optimized offers) turn passive interest into real connection - which builds deeper relationships and higher conversion potential.Instead of hoping people stumble on you, these tools invite people to take action — subscribe, engage, respond. That deepens their commitment and gives you a direct path to nurture them, rather than passively waiting. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, teresaheathwareing.com/quiz, http://teresaheathwareing.com/scoreapp TranscriptGrowing an audience is one of the most important things that you can do for your online business. And if like me, you're a little bit sick of social media and feel like you are posting into a void every single day, then you are going to want to stick around for this episode. As I explained to you the eight proven ways to grow your audience without paying any money on ads.If we've not met, my name is Theresa Heath Waring and I help course creators, membership owners, and coaches grow their audience, launch their offers, and scale their online businesses. And in today's episode of the podcast, I am going to be helping you grow your audience. Now I'm gonna take a minute just to explain why we need an audience, although I don't think I need to because it's something I talk about all the time with an online business.We need people to know that we exist. If we don't, if people don't know we exist, then they find it very difficult to buy from us. And growing an audience, no matter how much [00:01:00] time and effort you put into it, is never, ever, ever going to be a waste. And if I'm honest, sometimes it can feel like a really thankless task and sometimes it can feel very slow going.But the truth in the matter of growing an audience. Isn't about those massive, massive wins of bringing in a thousand people on your list within 10 days. It's about constantly taking action and doing activities that are going to help you build your audience over time. So whether it's by five or six or 10 every couple of days, that's one of the most powerful things you can do in terms of growing your audience organically and growing a really warm audience.And I have eight strategies that you can use today without spending a penny on ads, which is going to help you grow your audience. Strategy one, and still, one of my absolute favorites is podcast guesting. Personally, I find this super, super easy. I just turn up on a podcast. People ask me questions. I love doing it.It's [00:02:00] really fun and it can help build your audience. There's a couple of points I wanna make on this one. I have found it increasingly harder to get onto people's podcasts, and therefore we are having to do. Extra in terms of standing out, making sure that they know we're good quality and encouraging them to pick us.So this isn't as easy as you literally filling in 20 applications and getting on 20 podcasts. That's not going to happen. It is a numbers game though. So in my business, every Thursday for two hours, I do outreach and. Sometimes I feel like, do I still have to do this? The truth is, yes I do. If I want to consistently be seen on other people's podcasts, then I need to spend that time and put that effort in to do the outreach.A couple of other things to note is I don't actually care the size of the podcast. I just am more than happy to get on and have a conversation. Like I said, from a output point of view, it's really low level output for me. [00:03:00] I don't really have to prep anything. I don't have to do anything major I have to set up anyway.So for me, it normally is just a case of spending an hour with someone having really good fun chatting with them about the business, but the effort comes in reaching out. It does take work and you are gonna have to put some time into it. And it can feel like a slow burn because often if I apply for a podcast, they might not be recording for a few months, and then when I do record, it might not come out for a few months.It's one of those things that over time you are going to be doing it more. You're going to be seen more, and because of that, other people are going to start to ask you more. Lots of these things are kind of self-fulfilling. You do it, you get seen doing it. People ask you to do it more. So number one is podcast guesting.I still highly recommend you reaching out to other people's podcasts who have your audience and offering to be a guest. Oh, and of course, what I should say is you need to offer a lead magnet. So whatever you're talking about on the podcast, make sure that you have a good lead magnet if they allow it for you to offer at the end of the [00:04:00] interview so that people can get on your email list.Number two. Speaking. Now, I know this isn't for everybody, and some of you are going to be watching this thinking or listening to this and thinking, no way, Theresa speaking is not for me. However, if it is, if you want to be a thought leader, if you want to be seen as a personal brand, then speaking is one of the most powerful things that you can do because people are on stages.Are seen as thought leaders. They are seen as the experts. They are seen at the top of their industry. Even if you think it scares you a little, it still scares me. After all these years of doing it. I would highly recommend that you look at speaking a bit like with the podcast, they are a trusted audience.The people who go to the event or the people who listen to the podcast, trust. The person who's putting it on or trust the person whose podcast it is, because otherwise they wouldn't be there. So by sheer fact that you are being put in front of that audience, that you are being allowed on that stage to speak to them already builds up a huge amount of trust.The fact that you [00:05:00] are the expert on the stage builds up a massive amount of trust and exactly the same as the podcast, we want a lead magnet. Again, what I tend to do is. Every speaking gig I do, I will have some kind of opt-in within that presentation, whether it's the presentation itself, whether it's a workbook, whether it's something additional on top of it, I always make sure there is some kind of lead magnet, which I use as a QR code on my slides to encourage people to come and join my email list.Number three, quizzes now. As humans, we are so curious about ourselves and we'd like to find out about ourselves, which is why quizzes are one of the most effective lead magnets that you can use. I work with SCORE app and I have a quiz in SCORE app. So if you were to head to Theresa Heath wearing.com/quiz, or if you are watching this on YouTube, if you click the QR code, then that will take you there.You can go through my quiz and see what it's like, but the reason that quizzes are so good. [00:06:00] And I highly recommend score wrap is because we are fascinated by ourselves. And if you can help not only someone find out something about themselves, which then means that they can take a step forward or they can progress towards the goal that they're trying to get.But also we find out more about our customer. Now, when I'm talking about lead magnets, what I will often suggest is you ask for the least information possible. So name and email. That's it. So we are not collecting data about the people we are putting on our email list. And a quiz is a very natural, very effective way in which to get people A on our list, but B, to find out more about them, if you go to Theresa Heath wearing.com/score app.You can get 50% off your first month. Number four bundles. If you've not come across bundles, then let me explain what they are. A bundle is normally where one business owner say, let's say I decide I'm going to do a bundle, and I go out to [00:07:00] other business owners who have a similar niche to me who do similar things or complimenting things, but have the same audience, and I ask them to.Basically volunteer to give me something that you would normally pay for. So a low cost offer. It could be something that's up for like $19, 19 pounds, and you gather lots of business owners to do this. And then what happens is you give that bundle away. You either give it away completely for free, or you charge it for a very low cost amount, which means the person who is opting in to either buy it or get it for free is getting a ton of value.For either free or hardly any cost. But the beauty of the bundle is everyone that's contributing to the bundle then promotes the bundle. So effectively you've got all these business owners promoting the fact that you are, they're taking part in a bundle. I have taken part in other people's, I've never done my own, but I'm promoting the fact [00:08:00] of, look, I'm taking part in this bundle.You can get all this stuff for really good cost. The other beauty about this, now, there's so much, and I could probably do an entire episode just on bundles. But, well, I know I could do an entire episode just on bundles, but the, one of the key things, and one of the things that's really cool about this is each person who is contributing to.If the person buying the bundle, if the customer decides they want that particular course. So let's say they're looking at the bundle that I'm in and someone sees what I'm offering and goes, yes, I want that, they have to actually opt in to my list in order to get it. So there would be an opt-in that is on my page or on my site where they get the bun, my part of the bundle.So they only opt in to the various different business owners that they want. So it can be a really effective way of. A getting out in front of a massive audience that you couldn't have access to. The reason you have access to it is because everybody's sharing it and everyone's doing that, kind of [00:09:00] putting it out to their list on their socials and all of that sort of good stuff.But also they're only opting into you when they definitely want the thing that you are offering. So bundles can be a really effective way to get in front of other people's audiences and to get in front of much bigger audiences and get people on your list. Number five, hosting or taking part in a summit.Summits are kind of similar to bundles. They're definitely similar in the fact of how you reach the audience. The difference here is a summit is normally an online event, so this could either be prerecorded sessions or it could be live in 2024. I did my own summit and. I might be doing one again in 2026 where basically my summit was a two day live summit with tracks.So basically it was a bit like an online conference. It was quite a lot of work. However, what I was able to do is bring together a load of experts in my field and ask them very nicely if they would help me promote it. Now some summits [00:10:00] insist that you promote it. And depending on who's running the summit, the quality of the summit and the size of their audience, I will happily promote the summit.I decided to take a different route, which I might do again, different for 2026, where I said, I want to make this summit so good that you are going to want to shout it from the rooftops that you are going to want to share it with your audience. 'cause you are gonna be so proud that you're part of it. And luckily that did happen.But what I was able to do is tap into all of these other audiences by creating this online event. Now, like I said, I made that summit a big deal because I did it live. I did tracks. It was full on. You don't have to do that. You could do a summit that is prerecorded sessions that are released over a certain length of time.But the key here, very similar with the bundle, is that you get business owners who are servicing your audience or a complimentary business to you, so still have your audience and they help promote the summit alongside you and therefore you get. [00:11:00] Put in front of different audiences. Now, the beauty of your hosting the summit is that you get all those people on your list.If you are guesting on someone's summit, then you have to rely on the fact of offering a lead magnet and hoping that they liked your session and they opt in. Number six is community collaborations. What do I mean by community collaborations? Well, it's very similar to being in front of other people's audiences, but it's probably done on a.Depending on the size of someone's audience or someone's community, it could be done on a much smaller level. And as I've already said, I personally am not bothered by the size of someone's audience. Now, if I'm going to speak on a stage and there are hundreds and hundreds of people there, amazing. If I'm speaking on an online event and there's thousands, amazing.But that doesn't mean they're the only ones I'm going to do. And as a side note. Just because someone's audience is massive doesn't mean it's the most engaged. One of the fascinating things about running my own summit was I was able [00:12:00] to see the clicks that people got because we had affiliate links. I was really blown away by some of the much smaller audiences that got way more, more opting in.Because that audience was strong, because that was a really good community because that community loved their person that they followed so much that they trusted and the trust was high. So don't always get swayed by the big audiences in the big communities. And also if you are watching or listening to this and you want me to come and speak in your community, or you want me to come on your podcast and you are thinking.It's not big enough. Please come and ask me if I am free and have the time. I would love to. Okay. Let's talk a bit more about the community collaboration. This is where we are looking at people's groups and communities. So let's say someone has a membership of people who have online businesses who. I might go and offer, or they might ask me to go and do a session in that group.Now, it might be a fairly small group. It might be a fairly intensive session, so [00:13:00] I might do a workshop style session for an hour, or I might do a q and a, or I might do a tour. Probably is a bit more labor intensive than if you were just doing a podcast interview. That trust is so much higher, and normally the people coming on your list are so much warmer straight away, which is why I want you to consider this.Even if someone only has a small group, even if you only have a small group, invite people in. I highly recommend that you do this because this honestly can be a really effective way to grow your audience. Number seven, DM based lead magnets. What do I mean by DM based lead magnets? I am talking about on social media, comment, the word, whatever the word is.Using something like ManyChat can be a really, really effective way to grow your audience. Social media has certainly got harder. The many years that I've been in business. It doesn't mean that it's all lost. And one of the really effective ways that you can maximize your social media is [00:14:00] using something like ManyChat and having them mention a keyword or comment a keyword, and then you use the ManyChat automation to basically DM them and say, did you want such and such?Great. Here's the link type thing. It can really shorten that effort window for them. 'cause imagine if someone sees a post, I'm putting a post up. Imagine if you have a post on social media that talks about a lead magnet that you have, and then you say to them, either go to the link in my bio. Or head to, and you give them a URL, that's quite labor intensive for them.They're having to come out the post, go to your link, go click on the link, find it, go to the page. Whereas with the dm, ManyChat. Automation, it's so much quicker. You are taking the any effort out for them. It is very easy for them to engage. The other beauty about using something like ManyChat and doing this process is the way social media works.And I'm [00:15:00] not gonna spend very long on this 'cause I'm probably not, the experts talk about this anymore, but the way it works is on engagement. So the more engagement you get on a post, the more likely it is that it's going to show it to more people. So by getting people to comment a word, brilliant, more engagement, more people see it.So think of a really good lead magnet that your audience want and use something like ManyChat to help promote that. And number eight, AI optimized lead magnets. Okay, what do I mean by that? Well, as we know, the world is changing and we are no longer necessarily going to Google to search for things. Also, with the rise of AI browsers, this is getting even stronger.AI are finding the answers for us, so we need to make sure that we are creating lead magnets. Are very AI friendly, so you need to think about the questions that people are putting into AI about...
In this episode, I’m diving into a topic that every course creator, coach, and online business owner will face at some point: a launch that didn’t go to plan. After 20 years in marketing, I’ve had my fair share of launches that felt disappointing. But here’s what I know to be true—a failed launch isn’t the end. It’s data. It’s information. It’s an invitation to grow. I walk you through my five-step process for turning a “failure” into a strategic reset. From giving yourself permission to feel the frustration, to gathering and analysing the data, to tweaking your strategy and stepping back into the arena—you’ll learn how to use every launch as an experiment that moves your business forward. If you’ve ever walked away from a launch wondering, “What went wrong?” or “Is this really for me?”—this episode will help you stay grounded, focused, and resilient. Key Takeaways 1. You’re Allowed to Feel It
Before you jump into fixing mode, give yourself space to acknowledge the disappointment. It’s human, and it’s necessary. Pretending you’re fine only delays the clarity you need. 2. Data Will Tell You the Truth
Once emotions settle, it’s time to gather every piece of data you can. Emails, opt-ins, conversions, social engagement—your numbers reveal what actually happened, not what you think happened. 3. Analyse with Curiosity, Not Judgment
Look for patterns and gaps. Where did people fall off? What surprised you? When you view your launch like a scientist rather than a critic, insights become easier—and more accurate. 4. Make Adjustments That Move the Needle
With the data in hand, decide what needs tweaking. Maybe the messaging didn’t land. Maybe the offer wasn’t clear. Maybe your warm-up period was too short. Small changes can create big shifts. 5. Get Back in the Game—Quickly
The most successful online business owners aren’t the ones who get it perfect—they’re the ones who try again. Relaunch with your adjustments, treat it like another experiment, and keep going. Momentum is built through action, not avoidance. If you’re in a season where a launch didn’t meet your expectations, I want you to know: you’re not alone, and you’re not failing. This is part of the process. Embrace the learning, stay curious, and remember—you’re building something that’s worth staying in the game for. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Real Numbers
In today’s solo episode, I break down the five key shifts we all need to make to successfully market and sell our online businesses in 2026. The online space has changed dramatically, and what worked a few years ago simply isn’t enough anymore. I share what I’m doing in my own business, what I’m seeing across the industry, and the practical steps you can start implementing right away. KEY TAKEAWAYS COVERED IN THE PODCAST 1. Relationships Over Broadcasting
I explain why connection now outperforms content volume — and how focusing on real conversations builds trust and momentum. 2. Community Over Courses
People want belonging, not just information. I share how I’m reshaping my offers to create deeper community experiences. 3. Adapting to How People Find You
Search and discovery are shifting thanks to AI. I talk about the small tweaks I’m making to show up where my audience is actually looking. 4. A Better Launch Experience
Launches need to feel more personal and supportive. I cover simple ways to elevate your launch without overwhelming yourself. 5. Showing Up as a Real Human
Authenticity matters more than ever. I share how being more open and human has transformed the way my audience connects with me. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Ep 427 TranscriptThe online space is changing, and the way we used to launch back in 2020 and 2021 has shifted massively, and some of those things are not working anymore. So if you are trying to sell a course, a membership, or a group coaching program in 2026, then you are going to want to know these five shifts that you can make in your business and your marketing, and how you show up in order to help sell your online offers.My name's Teresa Heath Wareing and I have worked with hundreds and hundreds of online business owners, helping them grow their online business with confidence and without burning out. The online world has changed back in 2020, back in 2021. The online world went through a real boom, and it was honestly as easy as being able to put something out there and people would buy it, and you could do a webinar or a quick challenge and you would have hundreds and hundreds of people come through your launch experience, regardless of the size of your [00:01:00] audience.But it's changed. And actually I am happy that it's changed because during that time, lots of people created content and created courses and memberships and programs. That were just not where they should have been. And people ended up buying them and getting their fingers burned, basically buying things that they thought they were getting that would help and they didn't help.So consumers in the world of AI and online world, and now in the world we're in currently with AI and tech and online. We are becoming much more discerning as consumers, and that is a good thing. Even though it's getting harder for people to sell online and to be as successful as maybe people want, it's actually a good thing.'cause it means that when people do buy, they're making those decisions correctly. They're not being forced into them, and hopefully they are buying something that they know what they're going to get and they feel good about that [00:02:00] purchase and that's what we want. I have been in the online space for about nine years now, and during that time, I have had only ever one person ask for a refund in every single thing that I have sold, and that one person asked for a refund because it was COVID, and they couldn't put into practice the things that I had actually told them to do.I very politely declined. And said that I would offer them some more calls in order to help them when the world opened up again. But I think there's a really good reason why I don't get refunds. I don't get people asking for their money back, and I don't get people necessarily saying things online about me and my offers because I am much slower in the way I sell and the way I market to them.And some of the things that I'm going to talk about, some of these shifts I have already been doing, and yes. I could have probably grown my business a lot faster if I showed up differently, but I would've had way more refunds. I've had a, would've had way more people angry on the internet about me, and those things just [00:03:00] haven't happened.So I am very happy to take the slower route to grow more organically and not have to deal with that side of the online world. Anyway, that wasn't necessarily what I came on here to talk about, but it is kind of relevant because of the fact of I want you to create an online business that feels good for you, feels good for your audience, and is something that you can sustain for the long term.'cause if you are here watching me, I know you are very passionate about the thing that you are trying to help people with, and you are not in it for get rich quick. 'cause if you were, you wouldn't be resonating with me. So I'm gonna take you through these five shifts that you need to. Think about and to make in your business and in your marketing, in order for you to succeed and grow your online business in 2026.Shift number one is relationships over broadcasting. Previously, and I still stand by this, we need an audience. If you want a successful online business, people have to know who you are. [00:04:00] It's not just about getting the size of that audience, it's about having that connection with your audience. You can be wildly successful with a smaller audience if you have a really strong and good connection with them, and one of the ways in which you are going to do this, which I have been.An advocate for, for a long time, and I teach on is becoming the go-to expert in your industry, is becoming the face that people see and is hearing you as a trusted voice in their industry. And one of the ways that you're gonna be able to do that is by putting yourself out as that trusted person, getting on podcasts, getting on stages, having people see you.On the stage, on the podcast, hearing what you've got to say and building that relationship over time. Now, interestingly enough, I had a conversation with someone who is in my world, who I work with recently, and they were really frustrated that they were getting on podcasts, and it just wasn't working quick enough for [00:05:00] them.They weren't seeing the results immediately for the podcast they'd been on. This is a slow burn. This isn't going to be a super fast thing. You're not gonna do one podcast and then suddenly your business is gonna boom. There are definitely some podcasts out there. If you can get on them, then that might happen.But on the whole, if you're not being invited on diary, the CEO, for instance, then you are going to need to do quite a few podcasts. You are going to need to do this consistently, but this is a good thing because you are building the trust organically, and when you build that organically, the time it takes to build, it means it's so hard to lose.You have to do something really stupid to lose that trust, so that isn't a bad thing. I know it's going to take time, but getting yourself out there as the expert, putting yourself on podcast, putting yourself on stages is going to be the strongest way in which you can build that relationship over just building an audience for each of these shifts, I want to give you a couple of really practical examples that I want you to go away and do.One of the most important things [00:06:00] in my world is about taking action. Gone are the days where we've done all the courses, we've been in all the programs where we just hope that being there by osmosis will make us successful. The people that I see have the most success are taking action. So this is my hope for you that for each of these things, I'm going to give you something to take action.So for the first shift, what I want you to do is I want you to pitch to go and speak on two or three podcasts. Or pitch to go and speak and train in other people's groups if someone has a group. So for instance, I deal with online business owners. So if I know someone who has a group that is aimed at online business owners, then I might offer to go and do a session about something.If you want help with your visibility, then I have a freebie that will help you if you scan the QR code on the screen or go to Theresa Heath wearing.com/visible. You. You will get [00:07:00] my free five day challenge with workbook. That will take you through the exact steps that you need to take to get on other people's podcasts or get in front of other people's audiences.So like I said, click the QR code or go to, theres heath wearing.com/visible to grab that. Shift. Number two is all about creating community, not just courses. Now, I'm not saying don't sell a course and you should have a membership. That's not the case at all. I'm talking about how can you create something more than just a course that someone does online.Again, I'm not saying that that is not working at all. There are definitely still some, uh, people out there that are selling courses that are standalone evergreen courses that are working. But if you want to be successful in 2026 and going forward, then you really need to look at how can we bring more of a community aspect into what you do, because.We are in a world that is inundated with content. [00:08:00] We are not short of content. We have AI where we can literally get it to create a course just for us about the thing that you want to learn. What that doesn't give us is the person who's been through it, the other people who are going through it with you.The community aspect of having conversations with people who understand what you are doing and the ability to ask questions, for instance. I have a puppy who is now 12 weeks old, and I bought a course on how to train the puppy, and that's great. Like I'm really happy with the course. It's really good, really useful.The thing that I'm really loving is the community. The community that goes alongside it. Because what I'm able to do is when I watch something in the course and I try it with my puppy and it doesn't work, then I can go into the community and go, why isn't this working? And they can help and give suggestions on what I might be doing wrong or how I might change it.So yes, we need the content, obviously, but how can you bring in that community aspect to what you are offering online? The [00:09:00] other thing that having a community within your content can help with is that support and the accountability. Again, we are in a world where we have done all the courses, we have bought all the things in hope that they are the answer.What really moves the needle and what I see all the time in my program Grow Launch Sale is someone will come to me, they will say they've watched a particular lesson within the program, and then I will tell them how to tweak it specifically for them, their audience, how they like to show up, how much their offer is, what they want to do to promote it.All of the things mean that I give them a more personalized, tweaked experience in terms of how to go ahead and do the thing, which should give them better results. So when you have that community aspect, whether it's you in the community or whether it is a community that you just have alongside, what you're doing is you're helping with that support and that accountability.And if someone [00:10:00] takes action on the thing that they've bought. Then they are more likely to have much more fonder thoughts about it and promote it to other people. So your action for shift too could be, can you introduce a monthly q and a that you offer to people who have bought your course? If you have a standalone course, can you find a way to create more of an experience and more of a community for the people who you already have in your world?This could be as simple as having a Facebook group or a Slack community or a WhatsApp community, or as simple as sending a weekly email with some accountability or a check-in. What can you do to bring in that community more of that community to the thing that you sell online currently? Because that's the thing they're going to stay for.That's the thing that they're going to. That's the thing that's gonna help them move the needle and get to the transformation that you are offering them. Shift number three is all about how [00:11:00] people find you. This is obviously changing massively with the world of ai. So for instance, we would've had SEO and things like Facebook ads that would've converted much easier than they do currently.But because. We have AI that now we've gotta write and create content for things like chat, GBT, and also the trust has got to be much higher. Those ads that were fairly cold to a cold audience don't convert as well. So shift number one that talked about making you the expert is one part of this. But the other part that I'm talking about here is the content that you create.I had this conversation just today when someone said to me, I told them that I'd started a YouTube channel, and they said to me, how do you know that you're not creating too much content? Because why wouldn't they just take it and go and do it themselves? And I talked about the fact of that when you create content online that is very [00:12:00] generic content, whether you want it to be or not, because.Your business, your offer might be different prices, so you might have a low cost offer that's $19 or 19 pounds, or you might have a really high cost offer that's 5,000. You might have a massive audience or a tiny audience. You might have a warm one or a cold one. You might love doing live stuff, but you hate doing prerecorded or writing.You might find that your audience. So I have one client that works for me who's a dietician that actually her email list does not work well for her, but Instagram works really well for her. So even though I can come on here and I can share content with you to show you that I know what I'm talking about and that I'm an expert in the field, it's not personalized to you.Now, there are some people that will watch your content. There are some people who will watch this and take what I say and go and fly with it and be brilliant, and that is great. No problem at all. They were never going to buy from you or me. Whereas there are some people who will watch this and go, that was [00:13:00] really helpful, but I'd really love to understand how that would work specifically for my business.And then they might consider working with you. So when you are creating the content and creating content isn't new, you should have been doing this hopefully for a long time. But you really need to think about what people are asking and what they are searching for in terms of how they're using ai. So, for instance, YouTube videos, blogs that have very clear how to titles content that is very specific on how to do a particular thing and answers very specific problems.So my action for you is I want you to go and come up with a list of 20 questions that your ideal customer might be putting into ai, and I want you to think about how you can create content to answer those questions. The key thing here is to have each piece of content answer one question [00:14:00] specifically so that AI can find it.Shift number four. That we need to think about that launch experience better than we have previously. And what I mean by this is previously it's like, okay, I want to sell a course. I want to sell my membership. What shall I do? I'll do a webinar, or I'll do a bootcamp because I like them or because they're easy and I've done one before.We really need to think about. How that particular launch experience fits in with the thing that we're selling and the level of audience that we have. I did a video recently which talked you through a strategy on how you can pick the right launch experience that fit with the offer, price and your audience based on how warm they are.So that's the first thing. Go and check out that video. We'll make sure we've put it in the captions and in the notes. The second thing is it's not just as straightforward as doing a quick webinar. We need to put [00:15:00] some more serious thought into that experience, and we really need to think about how we can make that experience even better and more involved for the people taking part.So for instance, one of the things that I did in my latest launch and my previous launch was I run a bootcamp. And in that bootcamp we had things like a music playlist. We had a podcast playlist that I'd put together. We did a community in the bootcamp to make sure that I could have that interaction with them.I included mindset sessions because I'm a certified coach, so that fit really well. I also did things like I posted something to them, and that might seem really odd that for a bootcamp, why would I spend money to post something to them? It's adding in those extra elements that are making you stand out.These launches can't just be, I need to do something, let me whip up a webinar. We really need to think about how we're engaging our community, how we're showing up, and what we are giving them, and the transformation they're going to get while working with us. So you need to [00:16:00] give your launch experience way more thought than maybe you've done previously.Your action for this one is I want you to go back and watch that video where I show you the matrix based on how warm your audience is and the offer that you are selling, and I want you to work out what would be the best kind of launch for you to do based on those two things. And shift number five, I want you to show up as a real human, not a perfect expert.Again, in this world of AI where I dunno about you, but. I don't trust hardly anything anymore. 'cause it's like, is that image real? Is that video real? Can I trust that this hasn't been made by ai? We need to counteract that by showing up as even more human than we have done before. So whereas, you know, probably five years ago, it was all about the perfect...
In this episode I walk you through the five key conversion triggers that I use (and recommend) when launching an online course, membership or coaching offer. I explain what each trigger is, how I implement it, why it works, and what you’ll want in place for it to succeed. Key Take-awayThese triggers aren’t sneaky gimmicks—they’re built on human decision-making and trust. When used authentically, they help people decide to say “yes” to your offer because they feel seen, convinced, and ready. Trigger 1: Reciprocity*
I open by talking about giving first. Before I ask someone to invest, I give value: a webinar, a guide, a free training. When I do that, I’m showing up for them and they’re much more willing to engage later.In practice I look at:* What free or low-risk offer I can deliver now. * How that offer really helps someone move forward (not just a promo). * How to make sure they know I’m not selling yet—I’m helping.
- Trigger 2: Scarcity
Next I cover how limiting availability makes an offer more compelling. When I say “only X spots” or “this opens for a short time”, I raise the perceived value—and prompt decision. But I emphasise: the scarcity must be real. If it’s not, trust is damaged.Here’s how I apply it:* I define a clear limitation (spots, seats, version, etc). * I explain why the limitation exists (for quality, for group size, etc). * I stay genuine: if there’s no real limit, I don’t pretend there is one.
- Trigger 3: Urgency
Here I talk about using time-based pressure—not to scare, but to encourage action. I make clear there is a window, the clock is running, and when it closes things change.My implementation methods:* I set a deadline for enrolment. * I send reminders as that deadline approaches. * I frame what people will miss out on if they wait (and then close). * I avoid making it feel pushy—instead I help them decide while the offer is fresh.
- Trigger 4: Social Proof
Claiming you can deliver results is one thing—showing that others did it is far stronger. I dig into testimonials, case studies, visible community results. When someone sees someone like them succeed, they feel: “If they can do it, maybe I can too.”How I use it:* I collect client stories (before/after, journey, outcome). * I place those stories in the launch funnel (emails, page, live call). * I show real people, real voices—not just polished marketing speak. * I make sure the proof aligns with the promise (so I’m not overselling).
- Trigger 5: Price Anchoring
Finally I talk about how I frame price by first showing a higher “anchor” or reference point (what someone might normally pay, or the value they’d get elsewhere), then reveal my offer so it appears more compelling. This helps people see the gap between cost and value.Here’s my approach:* I define what the value really is (time saved, outcome gained, transformation). * I show “regular” pricing or competitor pricing (or what someone might need to spend another way). * Then I show my offer price and explain what they’re getting for that investment. * I emphasise: it’s not about discounting—it’s about showing value-overshoot.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube TranscriptIf you've ever looked at someone's launch and thought, wow, how did they get all those sales? How did they convert all those people? And you feel like you went through the same steps, but you didn't quite get the same results. And in this episode, I'm going to be sharing with you the five conversion triggers that help people make a buying decision and actually convert when you're selling your online offer.If we've not met, my name's Terese Heath Wareing and I help course creators, membership owners, and coaches grow their online offers through effective launch strategies and knowing how to actually sell online. In this video, I am going to take you through the five psychological and marketing strategies that all the big players use in their launches to actually get people to make a buying decision.I'm not only going to walk you through each one of them, but I'm also gonna share with you how the big players might use them and also how you can use them in your next launch, [00:01:00] and most importantly, in a way that feels authentic to you and doesn't feel like you are being sleazy or salesy. Before we get started, I just wanna make a note about these strategies.When I first came into the online space, I used to think that these strategies were awful. I watched people use them and I watched them use them in a way that didn't feel good with me. And instead of just thinking, okay, how can I use these strategies in a way that works for me? I decided to completely ignore these strategies and almost tried to do like a 360 and do the complete opposite, and I'm telling you now, it didn't work.These strategies work. They are good strategies and they are strategies that have been working in marketing for years and years and years. Way before the online industry became a thing. For me, the way I look at it is what is the intent behind the strategy and is it a real strategy that you are using or are you just using it to tick a box?So if the intent is good and [00:02:00] they are real strategies that you are using, and you'll see what I mean as I go through them, then for me, I am more than happy to use these strategies in my own launches and when I support other people doing theirs. So let's get started with these strategies. Strategy number one is reciprocity.This is giving value first so people feel compelled to give something back, and this is a strategy that has been used for a really long time. Imagine back in the supermarket where they would give freebies, that's reciprocity. I'm giving you something for free, and now I feel compelled to do something back, which might be to buy the product.When I look at it in terms of big launches, what they tend to do is they tend to give away something at the beginning, so they tend to give away some kind of freebie or something, and also the content that they're giving, giving in a launch experience. Helps with that reciprocity thing. So basically they're giving something away in order for the person who's watching, [00:03:00] taking part in the experience for them to actually go, okay, great.I want to give something back. An example of things that you can do in your launch are, one of the things that I recommend highly is giving away a bonus for people attending live. So this could be something that you have that you don't normally give away. This could be some kind of lead magnet, but I want you to create something or use something.You don't always need to create something brand new. Use something that you can give away. And if I was doing it on a webinar at the beginning of the webinar, I would say to them. If you stay till the end, I have this to give away for you for free, regardless of whether you buy or not. The other thing that you can do, like I said, is give them some quick wins.Give them something really useful in the actual launch experience. Great if you're doing a challenge or a bootcamp because you have more time with them, but give them something that's actually giving them a result and then that will help them with that reciprocity. So strategy number one that you should use in your launches is reciprocity.[00:04:00] Strategy number two is scarcity. This is when you are limiting availability to increased drive. Now this works. We know it does because we know if something's on limited offer or there's only so many available, then we are going to want to buy it. And again, this isn't just a strategy that is unique to the online space.The thing to note here is it has to be real. If you are saying, I've only got 10 spaces available, you only have 10 spaces available. Don't say it's scarce. If it's not scarce, because that's where these strategies start to feel really unpleasant, and people get that and they understand it's super, super quickly.So if you have. Said something scarce and then, oh look, I found another 50 of them. People will start to get that, and what will happen is the next time you try and do that strategy, which like I said, works really well, they won't believe you. So only use scarcity when it's [00:05:00] real and you mean it. So an example of what some of the big launches do, they will have X amount available.So I've seen in recent launches, which is a great tip for you, I've actually seen people giving away physical things. Now, what I mean by that is Amy and one of her latest launches gave away a. Folder that basically covered the entire of her course. Alex Hormozi, one of his things that he gave away in his launch was a whole host of folders that had all these various things in it, and they actually, that was the course.The course wasn't even available online. And there is something to be said that in the online space where. Everything is digital. It's actually really lovely to get something physical for people to actually touch, but what they do is they limit the number of those that are available. So they might be available as a bonus, but only to the first 500,000, whatever it might be.Alex's was actually 25,000. Uh, he has a humongous audience, which makes perfect sense. So what [00:06:00] can you do that increases that scarcity and encourages people to buy? One of the things, as I've already said is you can say, I've only got X amount of places. This works brilliantly. If you're doing a small group coaching program.This doesn't work brilliantly if you are trying to get people in a membership or selling a course because it just doesn't work. And again, that's where we are making those things up and we shouldn't be so. When you genuinely only have X amount of places, then use that and talk about that. The other way that you can do it is you can do some limited bonuses.One of the things I used to offer, which I don't anymore, is I used to offer an hour with me. So if you bought within either the X amount of time or I would offer X amount of places, then basically you would get an hour with me. That isn't something I offer anymore. That's just a personal choice. It's still something that works really well, but that is a scarcity thing.I am only giving an hour call to the first five people who buy if that's what it is. [00:07:00] So use scarcity, but use it wisely and only when it's genuine and real. Number three is urgency. Kind of similar to scarcity, but it's definitely done on a time thing. So urgency uses a time pressure to encourage people to take immediate action.Again, this isn't a strategy that's new to the online space. There are sales, there are various things that big businesses use in order to help us make a decision more quickly. So what do the big launches do? Well, what they often do is they have things like limited time bonuses and bonuses only available while they are doing the launch.So for instance, let's use Alex Hormozi again. 'cause his launch was quite spectacular. He did a. Live bonus only, so you only got the bonus if you bought while you were live on that call. Again, I've seen some of the other big players do exactly the same thing. This works particularly well where you have a big audience and people are likely to buy on the call, [00:08:00] but obviously it helps them make that buying decision there and then because they are getting something additional while they're making that decision and while they're buying on the call.So a couple of things that you can do in your next launch. You can have a limited time bonus. So often throughout a launch, we have various different bonuses, and one of them can be a fast acting bonus. It can be something like, as I've already mentioned, it could be an hour with you. It could be something special that they get.It could be a different session that they get. It could be some. Something that makes it easier for them to achieve the outcome that they're trying to get. But you could do a bonus that's only available for the first 24 hours or 48 hours, depending on your car open window in a membership because memberships are so much harder.You could always do a session and that session could literally happen. A couple of days in. So therefore that is a very genuine urgency thing. So for instance, let's say you were closing the doors to your membership on the [00:09:00] Friday. You could say if you join before the Tuesday, on Wednesday, we are doing a special session that you only get if you join before Wednesday type thing.So. Again, great strategy works really well to help them make a buying decision. And just as a note on this, the reason we do smaller windows of car open is, or sale or offer is because we need people to make a buying decision. If you wait too long, if that. Offer is open all the time. There's no reason for me to hurry up and make a decision.And we all know what it's like we're busy. Life gets in the way. We won't make that decision, and therefore we'll miss the offer. And it's not always down 'cause we don't want to. It's just that we didn't get round to it. Strategy number four is social proof. It's showing others that you can basically do the thing that you are saying you can do.This is one of the most important strategies that you need to be using, especially in what is being coined as the trust [00:10:00] recession, where people are losing faith in things. AI is huge, is getting massive, and we need proof that if we are going to work with someone, that they can actually do the thing they say they can do.'cause otherwise, why wouldn't we just go to AI and find it? So how can we prove that we are good? We add in that social proof. Now, there are loads of different ways in which you can do this. So for instance. Often with the big launches, which granted, there's not many people who can do this. Their social proof is the sheer numbers that are coming to them.So I think on Alex's launch, he has over a hundred thousand people attend live. Well, that in itself is social proof. I. That obviously for the rest of us being immortals is not going to be something that we can do, but the fact that other people are there is great. So obviously we want as many people to turn up as possible.The key thing here is one of two things that you need to be doing on your launches. You need to be proving that you know what you are talking about and your own social proof of this is what makes me credible. [00:11:00] And again, if you've got a history or proof that you have. Made money or made the changes or whatever it is that you are offering as a transformation, then share that.And secondly, the social proof of other people who have bought. So we need to make sure that we include throughout our entire launch. So what you need to be doing is including case studies throughout the entire thing. Those case studies need to show people that you know what you're talking about and the strategies that you are teaching and the support that you offer actually makes a difference.And actually gives people the results they're after. Another thing that you can do is you can invite current customers, current members, current students to attend your launch experiences. You can ask them if they'll be willing to come and hang out there. Again, I don't pitch them and say, can you say nice things?But I encourage them to come along so that there's real actual people who are part of your community or part of your world that are on your calls. The [00:12:00] last one on this, which is a very organic thing to happen on social proof, but when it happens, it's awesome is when people say on the launch experience that they have bought, that is like one of the best social proofs you can have is when someone actually goes, oh my good.I've just bought, I've just signed up. Whatever it is that brings in a whole load of other psychological things that happens with that, but that is great social proof. Again, we can't orchestrate that. I would never suggest you do. When it happens organically, it's awesome. And the final strategy that I recommend that you are using in your launches is price anchoring.This means that you often show the higher price first before you reveal a lower price. There is something really strong about price anchoring that psychologically makes us go. Wow, that is great value. Again, this is not new to the online space. You know what it's like when you go and you look at a sale or you're buying some clothes and it has the price [00:13:00] crossed out and then it gave, gives you the sale price.So that's price anchoring because you are going, that should be worth this amount of money. So in my head, I'm viewing it...
In this episode I walk you through the Open House Strategy — how to use it to effectively boost your membership enrolments by giving prospects an experience of your membership rather than just a “free trial”. I explain how this differs from typical free trials, how you implement it, why it works and what you need in place for it to succeed. Then I guide you to the next step: a quiz to check if you’re ready to scale your online business. Key Take-away1. Open House ≠ Free Trial * With the Open House you invite prospectsinto your membership community for a set periodinstead—live calls + interaction with current members—so they experience the value of community and live engagement. 2. Showcase Live Interaction + Community * Getting prospects into your current member space, seeing live calls, meeting or observing members, gives them proof of what your membership actually looks like. * This builds trust, reduces hesitation and helps them decide if “I want to belong to this”. 3. Use Scarcity + Time Window * The open house is for alimited timeframe(eg. 5 days, a week) and “doors” close, which creates urgency and makes the experience feel special. * Because they step in, feel part of the group, see members and THEN get asked: “Would you like to stay?” — that momentum helps conversion. 4. Prerequisites for Success * You needexisting memberswho are already active and visible in the community. Without them, the open house experience will feel thin. * You need awarm audience—people who know you, trust you, or have had some interaction with you. If your audience is totally cold, you’ll need to warm them up first. * Your membership offering must be clear: what happens during the open house, what the “normal” membership looks like afterwards. Don’t mis-represent or give away unrealistic value. 5. Implementation Tips & Considerations * Decide on the timeframe: eg. 5-7 days during which you will open the doors. * Plan your live events: a coaching call, Q&A, mindset/training session, community interaction — these mirror your everyday membership. * During that period let the prospects see real members in action, let them ask questions, let them experience the vibe. * At the end ask: “Would you like to stay as a member?” and offer the conversion path clearly.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Ep 427 TranscriptIf you have a membership that you love, but yet you know how difficult it is to actually get people in. When they join, they love it and they barely leave, but actually getting them through the door can be difficult. And maybe you've tried webinars and free trials and challenges and other things like that and it just hasn't converted for you.Well, in today's video, I'm going to be sharing with you one of my most effective strategies. Fulfilling your membership, which feels so much easier than a normal launch and actually uses some really clever psychological and marketing tactics in order to get people to come and experience what your membership is all about.I'm Teresa Heath Wareing and I have worked in the online space for the past eight to nine years, and I've been in marketing over 20 years. I have worked with hundreds of course creators, membership owners to help them grow their online business in a way that fits with them and the life that they lead.[00:01:00]And over that time, I have used every strategy known to man in terms of launching and growing your online business. And the same goes for memberships, including my own membership. I have worked with hundreds of membership owners helping them find a much more effective way in which to grow their membership.Because we all know that when we create a membership, it sounds awesome. You are creating the same content every month. You are basically just bringing more people in, and you are getting that recurring revenue, which is why memberships are so attractive, and you know that the value that you are giving inside your membership is brilliant, but you're a little bit confused as to why more people aren't understanding that and why they're not getting it.Well, the world of online has changed massively in the last few years. That is also true for memberships and membership owners, which is why my open house strategy works so effectively. And that's what I'm gonna be sharing with you today. I'm going to be [00:02:00] sharing with you today what the open house strategy is, why it works so effectively, and some of the key considerations that you need to take into account if you are going to do the open house strategy for your membership. So let me start by sharing what an open house strategy is. And the first thing I need to say. It's not a free trial. Often when people hear open house, they think, well, I'm just giving them a free trial, and I do that anyway. This is very different from what you might normally do as a free trial. A free trial is normally something that is done often through Evergreen, and it's normally you giving them a very low cost first month or a free first month.What it's not doing is it's not creating that experience around that offer. And as you know, when I talk about launching, what I really mean is a marketing campaign. And what I mean by that is a, an experience. We are creating some kind of experience in order to get people to find out about our offer and actually buy the thing that we're [00:03:00] selling.So an open house is not a free trial. It's very different. What an open house is. You are opening up your membership for a set amount of time. Normally a week, maybe eight days, where you are inviting people to come in and join you in the membership and act as if they are in the membership for that amount of time.During that time, you are giving them access to every live call that you normally do. So for instance, I used to have a membership. My business looks a bit different now and I have a closed membership. So the only way you can be in what we call T's world is if you come through Grow Launch Sell, my program.But when I had an open membership. I basically had open cart all the time, and it was really difficult to create those kind of urgency and things, and the open house strategy worked brilliantly for that. So what would happen is I would promote that I was doing an open house, [00:04:00] and I would invite people to come and join the membership for a set amount of time.During that time, I would deliver every live call that I normally deliver over the period of a month. So for instance, if you are doing one live call a week. Let's say, so for me, in my world, I do two coaching calls a month. I do a mindset call. I do an implementation session. I used to do things like networking, and we used to have a content hour.What I would do is, instead of having that over the entire month, I would put all that in one week. Every single day we would have some kind of activity that we would do in the membership, and the idea is that they come along in the membership. With your members and they get to experience what it's really like. They join your community.Now, when I had my membership in its original form, it was in Facebook, so I would allow them into the Facebook community where they get to mingle and see who else is in there. The key thing [00:05:00] about this is they don't get access to your vault. On a free trial, what will often happen is when I say vault, I mean all of the training, all of the past calls, anything that you have got sat in your membership, they don't get access to that.That is for when they join and for paying members, the whole point is for them to come and experience the community, experience the live calls, get to know you, get to know who's in there. Actually, in a recent podcast episode I did, I talked about the fact that I spoke at Retain, which is a conference here in the uk, run by the membership geeks, and it was just all about memberships.And Mike, who is head of the membership geeks, he basically talked about how the online space is changing, but the membership world is changing and content is not what we lead with anymore from a membership point of view. Because in a world of ai, we are awash with content. The thing that we have to lead with [00:06:00] is community and the people around them.And actually this is where the open house comes into its own, because that's what we are focusing on. We're allowing people to come into the community, come into the membership and see what it's like. And the key bit about this is they get to mix with the current members. Your current members are your biggest and best advocate of your membership.This works really well. Obviously if you have an existing membership, it doesn't work very well if you don't, but basically, they are the people who love what you do because they're in your membership. So the more that you can get them to mix with your current members, the better. So let's talk about why the open house strategy works.The first thing that it does is it gives them a true understanding of what it is you actually do. They are getting to experience it firsthand. They are coming in, they are attending full, proper calls. This isn't like a challenge. This isn't like a bootcamp. This is a, if I do a [00:07:00] coaching call, come and sit on one of my coaching calls and see what I do.If I'm running a mindset session, a workshop, come and take part in that workshop. So it's an actual chance for them to come and take part. So they are getting a full experience of what it's like to be in your world. The way in which we market the open house sometimes can make it feel very exclusive. I often would talk about, it's almost like inviting them around my house.It's almost like saying to them. Come on in, come and see what it's like. These doors are normally closed. You can't normally see this. You can't normally attend a coaching call, but I'm allowing you to come and join me for this short amount of time for you to see what it's like so you can make it sound super, super exclusive.Another great thing about the open house is that it's qualified leads, and what I mean by that is when we do something like a challenge or a bootcamp. We often focus on a transformation. So someone joins your webinar or your [00:08:00] bootcamp or your challenge because you are offering them a transformation during that time that they're with you.So for instance, you might come to my bootcamp 'cause I'm teaching you the five things that you need to have in place to have a really successful launch. Now what I'm not necessarily doing is saying to them. And you are going to find out what it's like to work with me and potentially buy my stuff. Now we all know 'cause we're not stupid.That basically that is what a launch is about. However, when you are doing an open house, you are specifically marketing it as you get to come and see behind the scenes. If you've ever been curious what my membership is like then. Come and see behind the scenes and come and find out what the membership is like.So you are having much more qualified leads coming in than if you did any other type of launch experience. The other brilliant thing about an open house, as I said, when I had my membership, I had a completely open [00:09:00] cart all the time. And it made it really difficult to create that fomo, to create that scarcity, to create that deadline because there wasn't one.Because if someone wanted to join today, they could. If they wanted to join in three weeks time, they could. If they wanted to join in three months time, they could. Now, whether you have an open or closed cart, what is so good about the open house strategy is that it gives you a deadline regardless. So what happens is, as I've mentioned, you bring them into your membership and into your community for a set amount of time where they get to experience it, they get to join all the calls, and then what you do, so let's say I finished my open house on a Friday.I would give them until the Tuesday midnight, so end of Tuesday to decide whether they wanted to stay. And if they didn't come Wednesday morning, we would remove them from the group. That gave such a good deadline when I didn't have one. I didn't have a closed cart, I didn't have [00:10:00] something. And often bonuses are really tricky for memberships because as membership owners, we want to do all the things and we want to give them everything, which makes bonuses very difficult.But when you do an open house. You have that deadline of we are removing you from the community. There's also something very powerful about the psychology behind when someone has something, they don't want to give it up. So when you give someone something, they feel like it belongs to them already. When you say, I'll have it back, please, then that creates a bit of dissonance and basically means they don't want to give it up.So giving them an experience of something, which is why people do free trials. Giving them an experience, something makes them want to hold onto it even longer. And like I said, the best thing about the open house is they are mixing with your current members. You are giving your current members all those extra calls.So all they're doing is getting bonus calls that they wouldn't ordinarily get. Because as a side note, I still do those calls over the [00:11:00] rest of the month. It's not like I say to my members, all our calls are gonna be in one week and there's nothing for the rest of the month. I'm just doing extras during the open house week.The other reason it works so well is you don't have to create anything new. You basically show up and do the thing that you are doing every single month in your own membership. Yes, you're doing it in a shorter space of time, but you are not having to come up with a particular challenge. You're not having to rerecord new lessons.You are literally just showing up and doing the things that you are doing. So the open house strategy is a really powerful one. Okay, and then finally, there's a few things to note. If you are doing an open house strategy. The first thing to know is you are going to get less signups. Let's say you've done webinars in the past, and let's say you are getting a hundred people sign up to your webinar. I would fully expect that to drop to maybe 50 or 30 people just because these are super warm, super qualified, because you are not giving them a transformation first.You are [00:12:00] inviting them in to come and take part in your membership and therefore they really need to be interested in joining your membership. But even though it's less numbers, your conversion rate is going to be much higher. In a previous video, which we will, um, put in the notes in the comments below.In a previous video, I take you through the numbers that you can expect to get when you are doing some kind of launch experience or promoting your online offer. Normally it's between one and 8% of the people who opted into that launch experience. So the people who signed up for the webinar or the challenge, the open house between 1 and 8%.When I last ran my open house, I got it in at 35%, which is huge, but my numbers going into it were much smaller, but my conversion was much, much higher. A couple of other things to know you need a warmer audience. Now, it doesn't have to be solely a warm audience, but it really helps if they are a warm audience and they know that you [00:13:00] have a membership and they've inquired about it before or they've thought about it before.It really helps if you have a warmer audience. And the other thing that is crucial for an open house, you need existing members because we need those members who are raving fans of ours to welcome them into the open house, to basically be there. Now. As a quick side note, we're not instructing our members to do anything particular.We're just asking them to be who they are, but because they're in our membership, they obviously like what we do. So it's not like we're saying, right. When everyone comes in, you need to say how amazing I am. Not at all. You're just going to let them hang out with them, and because they're in your membership, by default, they like your membership.So you need those existing members and hopefully you've got some raving fans in there who think you're amazing. And as I mentioned previously, if you have an open cart all the time for your membership, this is a great strategy to use because it gives you that element of [00:14:00] deadlines, scarcity, because. You are taking it back off them because you're saying you need to make a decision.And one final note, when it comes to the selling, for me, this is one of the easiest things for me to do, the sales side of it, because basically what I'm doing...
In this episode, I dive into why having a well-planned launch is essential when I’m rolling out an online product or service. I explain how a launch isn’t just “putting something live,” but is, in fact, a marketing campaign in itself—one that must align the experience of the launch with what I’m selling. I introduce the Audience-Offer Launch Matrix, which helps me decide the right type of launch based on two core variables: how “warm” my audience is and how high the cost of my offer is. Then I walk through different launch methods (webinars, bootcamps, challenges, in-person events) and guide you on how to pick the right method to maximise sales. Key Takeaways* A launch is a campaign, not just turning something on. It requires planning, buildup, and alignment with the offer. * The Audience-Offer Launch Matrix is a strategic tool: + If my audience is warm (they know and trust me) and the offer cost is low → I might pick a lighter launch (e.g., challenge, short webinar). + If my audience is cold and/or the offer cost is high → I’ll need a heavier launch (full webinar series, live event, extended nurture). * I must choose the launch method based on audience warmth + offer cost/value. The method matters as much as the message. * Common pitfalls: launching too soon (audience not ready), choosing a launch format that doesn’t match the offer, skipping the “warm-up” phase, neglecting follow-up. * I need to think about the experience my audience will have during the launch: from first contact → building interest → live/active event → offer → follow-through. * After the launch, I must review performance, capture learning, and refine for next time.
🛠 Practical Actions I Will Take (And You Should Too)1. Map my audience: assess how well my audience knows and trusts me (warm vs cold). 2. Define my offer: determine the cost, the value I’m delivering, and the level of commitment required. 3. Use the Matrix: locate my audience-offer combination in the matrix and choose a launch format accordingly. 4. Design the experience: plan the phases (pre-launch content, main event, open cart, close). 5. Select the method: pick webinar, challenge, bootcamp, live event—whatever aligns with my quadrant. 6. Prepare content and communications: build hype, deliver value, make the offer compelling, follow up strongly. 7. Execute and review: launch the campaign, track my conversions, gather insights for next time.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Take the Assessment NowTranscriptIf you've done a launch that you thought went brilliantly only to get to the sales bit and have no one actually buy, then I might have the answer as to why that might be. We are going to be looking at what you need to consider when you are launching to make sure that that launch is the perfect thing you need in order to actually sell the product or service you're going to sell at the end.In this episode, we are going to be looking at. Why you actually need to launch in the first place. And what do I mean by the term launch? And then I have put together a audience offer and I've put together an offer audience launch matrix, which is going to give you a really good, simple plan that you can follow as to how to know what type of launch to do for the audience that you've got and the offer that you've got.But let's get started by talking about why we actually have to launch in the first place. And what do I mean by that? Well, when I say [00:01:00] launching, lots of people think, I mean, putting an offright to the world for the first time, but in the online space, and normally in marketing, that's was what it would be, but in the online space, that's not the case.We use the term launch basically for a marketing campaign. When you have an online offer, so a course, a membership, a coaching program, something that you are delivering online, often what happens is we need some kind of activity around that thing in order to sell it. We would love to think that we create it, we put it up on our website, and it just gets sold every single day.And it's not that that never happens, it can, but that actually takes a lot of strategic marketing stuff anyway. But normally the easiest and simplest way that we can actually get people to buy the thing that we are selling is by creating a launch. And by launch we mean a marketing campaign. And when I talk about launches, I talk about launch [00:02:00] experiences.And basically this is the strategy, the campaign that you use to actually sell the thing. So the very first thing is you need to do one of these things. Okay, creating an offer, sending out a couple of emails, might have cut it back in 20 19, 20 20, but that doesn't cut it anymore. We really need to create some experience and some interest around launching the thing that we are offering.And the truth is there are many different ways that we can launch a product or service online. Lots of different ways that I talk about including webinars slash masterclasses. They're the same thing. Paid workshops. You could do things like boot camps and challenges, open house experiences. There is lots of different ways in which you can actually launch your online offer.And I, when I say launch, I don't mean for the first time, I just mean sell your online offer. One of the things I see, or one of the mistakes I see when [00:03:00] people are doing a launch for their offer, or they are using this experience to sell their online offer, is they are just seeing it as a standalone thing.They're not necessarily putting the two things together. Let me explain. Often I will say to someone, you need a launch experience to help launch your offer or to sell your offer. And they'll think, great. I'll do a webinar. And then they think, what could I do a webinar about? And they're rather than actually thinking about.How is this fitting in with the thing that they're selling? They're just going through the motions of having a webinar or a math class or a challenge. They're not necessarily thinking about, what am I trying to sell? So start with the end in mind. What is the actual thing you're trying to sell and that you are going to use this launch experience to sell it?And then how can we make the launch experience a natural? Prerequisite to the thing you are selling. [00:04:00] So when someone's in the launch experience, how can that feel like the perfect first step or natural step to your product and service? A couple of great examples are Amy Porterfield. She sells Digital Course Academy, which is a big course all about how to do online courses.And her bootcamp, her launch experience is a bootcamp called. Course confidence or course confidence. And what this does is it gets you confident with the idea of you can even do a course, it gets you in the mindset of what might that course look like? How might I sell that course? It gets you even considering that you want to do a course.So when someone's gone through the bootcamp and they've gone. Is great. I now have a concept for course, and I have confidence that I can sell a course. The next natural step is to buy Amy's Digital Course Academy, which tells them all the various steps on how to do the course. Jenna [00:05:00] Kutcher's also launching at the point, I'm recording this and she's currently doing a webinar all about the, you know, 1 0 1 of podcasting and basically why someone wants to start a podcast and then the.Product that she's going to be selling off the back of it is her podcasting course, which helps you do all the things You can see from both those examples. Their launch experience was the perfect first step or was the perfect prerequisite thing in order to take you to your actual, to the product and service that they were offering.So I really want you to give yourself more time when you're thinking about the launch experience. I really need you to give yourself more time when you are thinking about that launch experience, and rather than just seeing it as something that you do to create some interest and get people to come and sit in front of you and see what you do, it really has to be that your offer is the natural next step or.[00:06:00]The launch experience is the perfect prerequisite to the thing that you are selling that really needs to fit hand in hand, which is another great reason why when you get to the offer and when you get to sell, it doesn't feel like a bait and switch. It doesn't feel like, God, this feels horrible. It feels like, okay, this is the next natural step I've delivered on what I've said I'm going to do over here.And if you want more or you want to take the next step, come and join me in the program. Okay. Let's talk about the next reason why people possibly aren't buying, and let me introduce to you my offer Audience Launch Matrix. What happens is when we launch, there are lots of different ways that we can do it.As I've talked about, we could do a webinar that's an hour long. We could do a five day challenge, we could do a bootcamp that stretches over a couple of weeks. There are lots of different ways to launch. So how do you know? What's the best way to launch? That's going to get you the maximum [00:07:00] output IE, the most sales at the end.And honestly, that launch experience, that marketing campaign has a lot to do with the success of your sales. If you pick the wrong one, you are either. Putting way too much work in when you don't need to and will exhaust yourself, or you are creating something that will never sell your offer because the fit is all completely wrong.Now, in order to look at this matrix, we need to look at two things of your, uh, your current business. We need to understand how warm your current audience are, and we need to understand the price of your offer. So if you don't know those two things, then that might be the first place to start. But let's assume we know the price of your offer and how warm your audience are.The reason we need to know these two things is 'cause it's really going to help us understand how much effort we need to put into launch. In this matrix we are looking at, [00:08:00] on one axis, we are looking at Lowcost offers to high cost offers, and on the other side we are looking at cold audiences to warm audiences.Now I know what you're going to ask me. What makes a low cost offer and what's a high cost offer? Well, this is never, anything I do is never as straightforward as just going, this is the answer. That's been the main problem with the online space for all these years is that so many experts have come up here and gone.This is the answer to your dreams and there is no single one straight thing. Inevitably, I need to have a conversation with someone. But to give you a kind of idea, I would say a low cost offer is anything around. A hundred pounds, a hundred dollars. Middle cost might be 5, 6, 700, and then higher cost might be 2000, 3000, 5,000.So that gives you a kind of vague idea. And then a warm audience. It's not really as easy as saying, this is what a warm audience looks like. You know how warm your audience is. Do they [00:09:00] know who you are? Have you got lots of people interacting with? Do you get good engagement on your social media? Are you getting a good open rate and click rate on your emails?And again, that might look very different for different business owners. So someone who has a teeny tiny audience, they might be super warm and the open rates might be really high, and the engagement might be really high, and therefore we might say they have a warm audience. Someone might have a much lower engagement rate, but a bigger audience.But actually that might still be warm for them and their industry and the type of thing they do. Like I said, that's not as easy as an exact science. Neither of them are, but. How warm are the people that are in your world? Have you been doing this a long time? Do people know what you're talking about? As in for me, they know that I talk about launching an online businesses, so if they want help in that, they come and find me.Okay, so let's say we have a vague idea of how warm our audience is. Again, if [00:10:00] you've just started the business, it's gonna be a cold audience. If you've just started your email list, they're going to be cold. We have an idea of how warm our audience is from cold to warm, and then we have an idea of a cost of our product from low cost to high cost in this matrix.As you can see, and if you are listening to this, then you might wanna head over to YouTube and take a look. We basically have different launch experience that fit really well with these different ones. So I'm gonna talk you through it in case you're not seeing it on screen. At low cost and low and cold audiences, you can get away with doing something like a webinar.Now with a webinar or a masterclass or an evergreen funnel, the reason you can get away with a cold audience is because it's low cost. If you are trying to sell something really high cost to a cold audience, you are not going to be able to just give them a one hour webinar and that be the answer and that fix it and that sell it.That isn't going to happen [00:11:00] because as we all know, we need to build that know, like, and trust factor. And the higher the cost, the higher we need to build that trust, the higher we need People in our world that go, you definitely do know what you're talking about and I can trust that you're going to deliver.However, when it's lower cost, we don't need to build that quite as high and quite as much. So bottom corner, if you've got a low cost offer and you have a cold audience, then doing something like a webinar or an evergreen funnel could work really well for you. Then let's go to the other extreme. Let's say you are doing something that is high cost and you have a warm audience, something like a bootcamp, a challenge.Or something where like a paid workshop would work really well. So these are the things that I tend to use. I have a warmer audience now, even if they're not super, super warm. If you are known for the thing and they've only just come into your world, but they can [00:12:00] see that you have lots of experience, you've spoken in lots of places, you are known for this, then that helps warm them, warm them up quicker.But for me, when I'm doing a challenge or a boot camp. Someone needs to spend some time with me in order to go, okay, we can definitely trust her. She knows what she's talking about, and therefore we are willing to pay the investment of the higher thing. The chances of me selling my program on a webinar, even with a warm audience, might be harder.They need a bit more convincing. So like I said, in the bottom left hand corner, we've got. The webinar for low cost offers and cold audiences, and in the top corner for warm audiences and high cost. We have got things like boot camps and challenges. So now let's look at the other two boxes. So the first box is a warm audience and a low cost offer.Well, technically at this point you could [00:13:00] do a webinar that would be easy, that would work really well. But one of the things that often comes up in this box that I've shared in this box is things like mini workshops because you don't need to spend quite so long on it. Or things like an open house for a membership, when you have a membership, when you have a warm audience and it's a low cost ish offer 'cause it's a membership.Something like an open high can work really, really well because you need a warm audience to be at the point where they're just making the decision to join your membership or not. Then in the other corner, in the cold and high cost, what do we put in there? Well, what we need to do here is we have a cold audience that don't know, like and trust us, and we have a high cost product that requires a high trust in order for someone to hand over the money.So we are going to have to work a whole lot harder in this space. You could again put things like challenges and [00:14:00] boot camps into that space. There are some cold audiences that would work depending on the length of time. But one of the things I would suggest, or a couple of options you've got here is either a much longer.Bootcamp or challenge. So sometimes people do things like 30 days or 90 days because you are really building up that trust and that know, like, and trust factor at that point. Or the other thing that you could do is you could put on something like a summit. Or an in-person event. Now, I know I don't talk a lot about in-person events alongside online businesses, but they can work really well, especially when you need to build that trust factor quickly.Things like summits, again, you are bringing a cold audience, but because you are running the summit. You are running a multi-day online event like I did a couple of years back. You are building that trust factor really quickly and they're spending a big chunk of time with you during the summit. They're seeing your face a lot.They're seeing the other experts that you are [00:15:00] bringing in, and that can effectively really help fast forward that know, like, and trust factor. So let's recap that whole matrix. Now, if you have a low cost offer and a cold audience. The best thing that you can do is a webinar or a masterclass. If you have a high cost offer and...
In this episode, I dive into why having a well-planned launch is essential when I’m rolling out an online product or service. I explain how a launch isn’t just “putting something live,” but is, in fact, a marketing campaign in itself—one that must align the experience of the launch with what I’m selling. I introduce the Audience-Offer Launch Matrix, which helps me decide the right type of launch based on two core variables: how “warm” my audience is and how high the cost of my offer is. Then I walk through different launch methods (webinars, bootcamps, challenges, in-person events) and guide you on how to pick the right method to maximise sales. Key Takeaways* A launch is a campaign, not just turning something on. It requires planning, buildup, and alignment with the offer. * The Audience-Offer Launch Matrix is a strategic tool: + If my audience is warm (they know and trust me) and the offer cost is low → I might pick a lighter launch (e.g., challenge, short webinar). + If my audience is cold and/or the offer cost is high → I’ll need a heavier launch (full webinar series, live event, extended nurture). * I must choose the launch method based on audience warmth + offer cost/value. The method matters as much as the message. * Common pitfalls: launching too soon (audience not ready), choosing a launch format that doesn’t match the offer, skipping the “warm-up” phase, neglecting follow-up. * I need to think about the experience my audience will have during the launch: from first contact → building interest → live/active event → offer → follow-through. * After the launch, I must review performance, capture learning, and refine for next time.
🛠 Practical Actions I Will Take (And You Should Too)1. Map my audience: assess how well my audience knows and trusts me (warm vs cold). 2. Define my offer: determine the cost, the value I’m delivering, and the level of commitment required. 3. Use the Matrix: locate my audience-offer combination in the matrix and choose a launch format accordingly. 4. Design the experience: plan the phases (pre-launch content, main event, open cart, close). 5. Select the method: pick webinar, challenge, bootcamp, live event—whatever aligns with my quadrant. 6. Prepare content and communications: build hype, deliver value, make the offer compelling, follow up strongly. 7. Execute and review: launch the campaign, track my conversions, gather insights for next time.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Take the Assessment NowTranscriptIf you've done a launch that you thought went brilliantly only to get to the sales bit and have no one actually buy, then I might have the answer as to why that might be. We are going to be looking at what you need to consider when you are launching to make sure that that launch is the perfect thing you need in order to actually sell the product or service you're going to sell at the end.In this episode, we are going to be looking at. Why you actually need to launch in the first place. And what do I mean by the term launch? And then I have put together a audience offer and I've put together an offer audience launch matrix, which is going to give you a really good, simple plan that you can follow as to how to know what type of launch to do for the audience that you've got and the offer that you've got.But let's get started by talking about why we actually have to launch in the first place. And what do I mean by that? Well, when I say [00:01:00] launching, lots of people think, I mean, putting an offright to the world for the first time, but in the online space, and normally in marketing, that's was what it would be, but in the online space, that's not the case.We use the term launch basically for a marketing campaign. When you have an online offer, so a course, a membership, a coaching program, something that you are delivering online, often what happens is we need some kind of activity around that thing in order to sell it. We would love to think that we create it, we put it up on our website, and it just gets sold every single day.And it's not that that never happens, it can, but that actually takes a lot of strategic marketing stuff anyway. But normally the easiest and simplest way that we can actually get people to buy the thing that we are selling is by creating a launch. And by launch we mean a marketing campaign. And when I talk about launches, I talk about launch [00:02:00] experiences.And basically this is the strategy, the campaign that you use to actually sell the thing. So the very first thing is you need to do one of these things. Okay, creating an offer, sending out a couple of emails, might have cut it back in 20 19, 20 20, but that doesn't cut it anymore. We really need to create some experience and some interest around launching the thing that we are offering.And the truth is there are many different ways that we can launch a product or service online. Lots of different ways that I talk about including webinars slash masterclasses. They're the same thing. Paid workshops. You could do things like boot camps and challenges, open house experiences. There is lots of different ways in which you can actually launch your online offer.And I, when I say launch, I don't mean for the first time, I just mean sell your online offer. One of the things I see, or one of the mistakes I see when [00:03:00] people are doing a launch for their offer, or they are using this experience to sell their online offer, is they are just seeing it as a standalone thing.They're not necessarily putting the two things together. Let me explain. Often I will say to someone, you need a launch experience to help launch your offer or to sell your offer. And they'll think, great. I'll do a webinar. And then they think, what could I do a webinar about? And they're rather than actually thinking about.How is this fitting in with the thing that they're selling? They're just going through the motions of having a webinar or a math class or a challenge. They're not necessarily thinking about, what am I trying to sell? So start with the end in mind. What is the actual thing you're trying to sell and that you are going to use this launch experience to sell it?And then how can we make the launch experience a natural? Prerequisite to the thing you are selling. [00:04:00] So when someone's in the launch experience, how can that feel like the perfect first step or natural step to your product and service? A couple of great examples are Amy Porterfield. She sells Digital Course Academy, which is a big course all about how to do online courses.And her bootcamp, her launch experience is a bootcamp called. Course confidence or course confidence. And what this does is it gets you confident with the idea of you can even do a course, it gets you in the mindset of what might that course look like? How might I sell that course? It gets you even considering that you want to do a course.So when someone's gone through the bootcamp and they've gone. Is great. I now have a concept for course, and I have confidence that I can sell a course. The next natural step is to buy Amy's Digital Course Academy, which tells them all the various steps on how to do the course. Jenna [00:05:00] Kutcher's also launching at the point, I'm recording this and she's currently doing a webinar all about the, you know, 1 0 1 of podcasting and basically why someone wants to start a podcast and then the.Product that she's going to be selling off the back of it is her podcasting course, which helps you do all the things You can see from both those examples. Their launch experience was the perfect first step or was the perfect prerequisite thing in order to take you to your actual, to the product and service that they were offering.So I really want you to give yourself more time when you're thinking about the launch experience. I really need you to give yourself more time when you are thinking about that launch experience, and rather than just seeing it as something that you do to create some interest and get people to come and sit in front of you and see what you do, it really has to be that your offer is the natural next step or.[00:06:00]The launch experience is the perfect prerequisite to the thing that you are selling that really needs to fit hand in hand, which is another great reason why when you get to the offer and when you get to sell, it doesn't feel like a bait and switch. It doesn't feel like, God, this feels horrible. It feels like, okay, this is the next natural step I've delivered on what I've said I'm going to do over here.And if you want more or you want to take the next step, come and join me in the program. Okay. Let's talk about the next reason why people possibly aren't buying, and let me introduce to you my offer Audience Launch Matrix. What happens is when we launch, there are lots of different ways that we can do it.As I've talked about, we could do a webinar that's an hour long. We could do a five day challenge, we could do a bootcamp that stretches over a couple of weeks. There are lots of different ways to launch. So how do you know? What's the best way to launch? That's going to get you the maximum [00:07:00] output IE, the most sales at the end.And honestly, that launch experience, that marketing campaign has a lot to do with the success of your sales. If you pick the wrong one, you are either. Putting way too much work in when you don't need to and will exhaust yourself, or you are creating something that will never sell your offer because the fit is all completely wrong.Now, in order to look at this matrix, we need to look at two things of your, uh, your current business. We need to understand how warm your current audience are, and we need to understand the price of your offer. So if you don't know those two things, then that might be the first place to start. But let's assume we know the price of your offer and how warm your audience are.The reason we need to know these two things is 'cause it's really going to help us understand how much effort we need to put into launch. In this matrix we are looking at, [00:08:00] on one axis, we are looking at Lowcost offers to high cost offers, and on the other side we are looking at cold audiences to warm audiences.Now I know what you're going to ask me. What makes a low cost offer and what's a high cost offer? Well, this is never, anything I do is never as straightforward as just going, this is the answer. That's been the main problem with the online space for all these years is that so many experts have come up here and gone.This is the answer to your dreams and there is no single one straight thing. Inevitably, I need to have a conversation with someone. But to give you a kind of idea, I would say a low cost offer is anything around. A hundred pounds, a hundred dollars. Middle cost might be 5, 6, 700, and then higher cost might be 2000, 3000, 5,000.So that gives you a kind of vague idea. And then a warm audience. It's not really as easy as saying, this is what a warm audience looks like. You know how warm your audience is. Do they [00:09:00] know who you are? Have you got lots of people interacting with? Do you get good engagement on your social media? Are you getting a good open rate and click rate on your emails?And again, that might look very different for different business owners. So someone who has a teeny tiny audience, they might be super warm and the open rates might be really high, and the engagement might be really high, and therefore we might say they have a warm audience. Someone might have a much lower engagement rate, but a bigger audience.But actually that might still be warm for them and their industry and the type of thing they do. Like I said, that's not as easy as an exact science. Neither of them are, but. How warm are the people that are in your world? Have you been doing this a long time? Do people know what you're talking about? As in for me, they know that I talk about launching an online businesses, so if they want help in that, they come and find me.Okay, so let's say we have a vague idea of how warm our audience is. Again, if [00:10:00] you've just started the business, it's gonna be a cold audience. If you've just started your email list, they're going to be cold. We have an idea of how warm our audience is from cold to warm, and then we have an idea of a cost of our product from low cost to high cost in this matrix.As you can see, and if you are listening to this, then you might wanna head over to YouTube and take a look. We basically have different launch experience that fit really well with these different ones. So I'm gonna talk you through it in case you're not seeing it on screen. At low cost and low and cold audiences, you can get away with doing something like a webinar.Now with a webinar or a masterclass or an evergreen funnel, the reason you can get away with a cold audience is because it's low cost. If you are trying to sell something really high cost to a cold audience, you are not going to be able to just give them a one hour webinar and that be the answer and that fix it and that sell it.That isn't going to happen [00:11:00] because as we all know, we need to build that know, like, and trust factor. And the higher the cost, the higher we need to build that trust, the higher we need People in our world that go, you definitely do know what you're talking about and I can trust that you're going to deliver.However, when it's lower cost, we don't need to build that quite as high and quite as much. So bottom corner, if you've got a low cost offer and you have a cold audience, then doing something like a webinar or an evergreen funnel could work really well for you. Then let's go to the other extreme. Let's say you are doing something that is high cost and you have a warm audience, something like a bootcamp, a challenge.Or something where like a paid workshop would work really well. So these are the things that I tend to use. I have a warmer audience now, even if they're not super, super warm. If you are known for the thing and they've only just come into your world, but they can [00:12:00] see that you have lots of experience, you've spoken in lots of places, you are known for this, then that helps warm them, warm them up quicker.But for me, when I'm doing a challenge or a boot camp. Someone needs to spend some time with me in order to go, okay, we can definitely trust her. She knows what she's talking about, and therefore we are willing to pay the investment of the higher thing. The chances of me selling my program on a webinar, even with a warm audience, might be harder.They need a bit more convincing. So like I said, in the bottom left hand corner, we've got. The webinar for low cost offers and cold audiences, and in the top corner for warm audiences and high cost. We have got things like boot camps and challenges. So now let's look at the other two boxes. So the first box is a warm audience and a low cost offer.Well, technically at this point you could [00:13:00] do a webinar that would be easy, that would work really well. But one of the things that often comes up in this box that I've shared in this box is things like mini workshops because you don't need to spend quite so long on it. Or things like an open house for a membership, when you have a membership, when you have a warm audience and it's a low cost ish offer 'cause it's a membership.Something like an open house can work really, really well because you need a warm audience to be at the point where they're just making the decision to join your membership or not. Then in the other corner, in the cold and high cost, what do we put in there? Well, what we need to do here is we have a cold audience that don't know, like and trust us, and we have a high cost product that requires a high trust in order for someone to hand over the money.So we are going to have to work a whole lot harder in this space. You could again put things like challenges and [00:14:00] boot camps into that space. There are some cold audiences that would work depending on the length of time. But one of the things I would suggest, or a couple of options you've got here is either a much longer.Bootcamp or challenge. So sometimes people do things like 30 days or 90 days because you are really building up that trust and that know, like, and trust factor at that point. Or the other thing that you could do is you could put on something like a summit. Or an in-person event. Now, I know I don't talk a lot about in-person events alongside online businesses, but they can work really well, especially when you need to build that trust factor quickly.Things like summits, again, you are bringing a cold audience, but because you are running the summit. You are running a multi-day online event like I did a couple of years back. You are building that trust factor really quickly and they're spending a big chunk of time with you during the summit. They're seeing your face a lot.They're seeing the other experts that you are [00:15:00] bringing in, and that can effectively really help fast forward that know, like, and trust factor. So let's recap that whole matrix. Now, if you have a low cost offer and a cold audience. The best thing that you can do is a webinar or a masterclass. If you have a high cost offer and a warm audience, then something like a bootcamp or a challenge would work really, really well for you.If you have a low cost offer and...
In this very short episode, I’m pulling back the curtain on something new and exciting I’m launching my YouTube channel!I share why now felt like the right time to add YouTube into my content strategy, what’s been holding me back until now, and how I’m approaching it differently this time. You’ll also get a sneak peek at the types of videos I’ll be creating from launch strategies and list-building to mindset and behind-the-scenes business insights. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEGuru Conference Higher Voltage code: TERESAFUCKINGHWConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptHello, and welcome back to another episode of the Your Dream Business Podcast. As always, I am your host, Teresa Heath Wareing. If this is the first episode you've ever stumbled across, I'm gonna say this probably isn't the one you want to listen to because this episode is gonna be a little bit different, only because there was never an intention to have an episode that doesn't make sense.I wasn't meant to be doing this episode. There was meant to be something else in its place, and I had to do something last minute. Also to make things, I guess different. I was gonna say worse, but maybe not worse, is that my editor isn't around, so I am having to just literally record this live and this is pretty much going up as I'm recording it.The other thing that's making this a little bit unusual or a little bit different is, I don't know whether you follow me on Instagram, but if you do, you might have seen that I now have a puppy a as I record this, she is a 10 week old golden retriever and she's currently in her pen [00:01:00] thing, playpen crate thing next to me and potentially is gonna make some noise as I am recording this and I already has made some noise, so this probably, like I said, if you are brand new to the podcast, this is probably not the best episode.I would go back and like listen to any of the others. This one probably isn't gonna be as polished. So why wasn't I planning on doing an episode this week? I have done 426. This is 426 episodes of the podcast. So why was I not having one this week? Well, I was, but it wasn't meant to be as it is. Let me explain. I have decided that I am going to be starting YouTube.If you are a long-term listener, you will know that I have said this for a little while and it's taken its sweet time to get started. But I wanted to just briefly talk about today why I am gonna start YouTube, what's been holding me back and, and what is going to be coming on the channel. And the reason there [00:02:00] wasn't meant to be this episode here today is because we were meant to have gone live this week.This is entirely my fault. There's no one else I can blame it on. I would love it to, but I just haven't quite got as ahead as I needed to be because we're going to be opening the channel or starting the channel with about four videos. I've recorded, and I'm currently having edited three videos that are actually previous episodes of the podcast, but they're some of my most popular episodes and they are episodes that I felt would work really nicely with YouTube and maybe with a little bit of visuals to go alongside it.So a few things on screen when I'm mentioning figures and that sort of stuff. So I've recorded these three episodes and I have another episode that was meant to be ready and isn't ready, which again, I need to record so that we can start getting ahead and then obviously I'm gonna get really ahead, but.There was lots of things. This is a whole new process, which [00:03:00] is funny 'cause I thought it wouldn't be that much of a bigger process and it's completely different. How you put a podcast out and how you put YouTube out are two very different things. So me and the team are having to kind of get our head around that.We're also having to get our head around. The fact of editing is completely different. The type of editing I want, the setup I've got. And actually some of the stuff that I had planned to do for the launch, we are not doing. So for instance, I have now two cameras and I wanted a two camera thing, but I'm not happy with how that looks.And basically you would've heard me talk about Louise Miller, who I work with, who keeps me accountable and keeps me focused and on plan. She kind of basically said, I think you're making excuses, but in the nicest possible way. And I agreed. 'cause I'd been putting it off for quite some time, for lots of reasons.And obviously what I hadn't quite got to grips with is that I was self-sabotaging. I was effectively going, I can't do this because of this. I need the [00:04:00] second camera. I then decided I need to change the color of my wall. I didn't, but I, I just decided all of these various things and they were holding me back.And I guess the truth is, if I really kind of. Dig down into why I was nervous to start the YouTube channel is what if no one watches? What if I create this new thing? The creating the podcast was big. Now, sorry. What I should have said straight off the bat is we're not stopping the podcast. I'll explain how it's gonna work in a minute, but we, we'd created the podcast.We've done the podcast for such a long time, and it does really good things for my business. What if we create this next beast of YouTube? And it doesn't pay off. Or more embarrassingly, what if no one watches that would be like devastating. And the whole reason we are moving to YouTube or we are doing YouTube is because it's searchable and podcasts are not searchable.So for instance, if I was to create a video that was three things to help your [00:05:00] conversions on a webinar as a podcast, that wouldn't work as a search. No one could search and find that podcast episode. However, as a YouTube video, they could. So for me, this feels like a really good move, but it doesn't mean it's not a scary move.So that's why it's taken a bit of time. That's why it hasn't quite come out as soon as I would've liked. And maybe I've been holding it back a bit. I promise this is not me holding it back another week. It is coming next week. So what, what is happening. As of next week, we are now going to be putting videos on YouTube.Now you think to yourself, isn't it just as easy as like just turning on the camera when you record a podcast? Not so much. YouTube is a different beast. I have to be a bit more structured. I have to understand where I'm taking the thing. Whereas sometimes on the podcast we literally just, no. I literally just chat.That sounds very unprofessional, but like sometimes I will let the conversation just evolve and I end up going down rabbit holes and things, whereas that's not gonna be as as well. Maybe I shouldn't do that as [00:06:00] much generally, but definitely on YouTube we're going to have less interviews. There will still be an occasional interview and that's when it's someone really cool that I wanna interview.Other than that, I won't be doing interviews because again, I really want, the whole point of this is to give really strategic, like key advice and key tips and strategy on how to do these things. That is where I'm leaning really fully into. Whereas at previous points of the podcast, we did a lot more mindset and various things.That is now not gonna be the case. It's going to be much more if you have an online business. There is gonna be some mindset stuff in there. 'cause I can not, 'cause I'm a certified coach and it does come into play sometimes, but it's really going to be okay. This is what goes on a landing page. This is how you do a workbook for a webinar.This is how you get more people to turn up live to your bootcamp. This is what these things that I did worked for [00:07:00] me. That's how it's going to be. And you're gonna see my face on YouTube, which kind of terrifies me, but let's go with that. Okay? So that's what's coming. That's the changes. Like I said, this is a very brief episode because it shouldn't have been this kind of episode.It should have been a video. You will still get to listen on the podcast. You'll turn up next Monday and there'll be another episode and it might sound a little bit different. The structure might be slightly different, but it should be hopefully what you've come to know and love. And if you like YouTube, then great.You can now find me over there. I personally watch a lot of stuff on YouTube, so that again, was another consideration. The other thing I just wanted to do really quickly while I'm on this episode and while it's a bit of a funny one, is I want to let you know about a couple of events that I'm speaking at coming up and we will make sure we link to them in the show notes.The first event is the Guru Conference, which is the world's largest virtual conference about email marketing. The fact [00:08:00] that I'm getting to speak at this is massive because it's a huge conference. The headliner is Nicole Kidman. What the actual, that is nuts. Amy Porterfield speaking. Donald Miller, Ann Handly, Sahil Bloom, like so many amazing people and me.So we will link for that in the show notes if you want to go and grab a free ticket for that. That's happening at the beginning of November. And then I've got some in-person stuff next year, and the first one of them is higher voltage, which is happening in London in January. So keep an eye out for that.Again, we'll link for that in the show notes, so you can grab your ticket for that as well. That's in person, so if you fancy, go into London. At the beginning of January and see me speak alongside some other amazing online speakers like Danny Wallace. Then the link for that will be in the show notes as well.Okay, I'm gonna leave it to it. Like I said, this is very short and sweet. The update's coming next week. It might sound slightly different if you're listening on the podcast. [00:09:00] If you're fancy, YouTube, please come over there. In fact. I'm gonna urge you just to come over and hit the subscribe and give me a like or something just in those first few days.I would appreciate it so greatly, but hopefully you're on my email list and therefore I'll be emailing it. It'll be on my socials. I will see you then. Have a great week.
In this episode of the Your Dream Business Podcast, I share key insights from my time at the Retain conference in Newcastle, where I heard Mike Morrison’s keynote on membership and online business trends. I dive into why relying on just one revenue stream or marketing channel can put your business at risk, and I walk you through strategies for building resilience through diversified offers, income streams, and engagement methods. Along the way, I highlight Mike’s advice on transparency, tracking your metrics, and cultivating an “anti-fragile” mindset to help future-proof your business in 2026.What You’ll Hear in This Episode* Why content sales alone are fragile and limited * How to design offers that deliver fast, transformative value * Lessons from the membership industry & Mike Morrison’s perspective * Why being open and real builds connection and trust * Tactics to make your business more resilient (anti-fragile) * A roadmap for strengthening your offer ecosystem
Key Insights I Want You to Walk Away With Don’t put all your eggs in one basket.Diversification gives you freedom when one channel or model shifts. * Transformation > content.People invest when they see fast, meaningful change. * Trust wins.Being clear, honest, and engaged earns deeper loyalty. * Resilience is proactive.Prepare for change before it forces you. * Offer ecosystems matter.*When your products and services support each other, you build longevity.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEmembershiproadmap.comConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptDon't put all your eggs in one basket. We can't just have the one course that we sell over and over and over. We need some other things that we are selling, other ways that we are making money, but also other ways in which we can market ourselves and get to our audience.Welcome to the Your Dream Business Podcast.I'm your host Res Heath wearing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in.In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated. And are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. [00:01:00] Let's get started.Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I am your host, Teresa Heath Wareing, and the Eagle Eye of you might be thinking. Hang on. Didn't we have a solo last week? So if you are a regular listener, you'll probably know that I do one solo, one interview, one solo, one interview, and I did, I think, mention that things might be changing a little bit.But we're not quite there yet. So basically in all transparency, I am moving over to YouTube and don't panic, I'm not stopping the podcast. The podcast is going to continue, but we are going to be putting videos on YouTube of the episodes, which I'm really excited about. There's lots of good reasons why I'm doing it, and no doubt I will record an episode at some point to tell you why I'm doing it.But one of the things I've decided to do is not do as many interviews and actually, I'm only gonna bring you really, really good people. Not that I don't have really good [00:02:00] people, but like if I get a request from someone, I'm like, I'd love to interview them, then I'm gonna interview them and we're gonna put the episode out.However, I am not a massive fan of, and this is just my personal preference, but I don't love watching like Zoom recording podcast interviews on youTube. And not that I won't put them up there, but I just don't want to do loads of them. I want to make it super practical. One of the things that I love doing is giving you really good, tangible stuff to do in your online business, and that's where the YouTube channel kicks in, in terms of it's going to be really tangible, really kind of do this, do that.This is good. This is how this works. I want that to be more of a thing, and that's why I'm stopping doing as many interviews. Now I do without saying, I have a couple of really cool interviews coming up at some point, but I stopped taking interview requests because of the fact that I was stopping it, and we were really [00:03:00] hoping YouTube would've been ready by now.But like all good things, it's not quite coming to fruition as quick as we wanted it. And we are definitely still working on it and it is coming in the next few weeks, but I thought I would record another podcast episode just to tide me through another week and hope that maybe it'll be ready the week after.Anyway, with all that being said, you've got a really good solo today because I'm actually sharing someone else's information and kind of giving you my thoughts as we go along. You may or may not know if you follow me on Instagram. If you don't, please come and find me over on Instagram. I spoke at Retain a couple of weeks back.This is a conference based up in Newcastle, which is in the north of the UK, and it's all about memberships and it was for membership owners and it's run by Mike Morrison, who is the founder of Membership Geeks. And. It was brilliant. Everything was aimed at membership owners. It was a really, really good event.Really loved it. He [00:04:00] did a great job, and I got speak, which was awesome, and I spoke about webinars, which kind of made me laugh because I put up a post on Instagram saying that I think it was like back in 2017. I did one of my first speaking gigs over in the States, and it was about webinars too. So I've been doing this some time. Anyway, I watched obviously the other sessions, and that's one of the cool things about going to events when it's a really good event that you get to sit and watch other sessions when you're a speaker and you learn things.And Mike did an amazing session at the beginning. His opening keynote was all about basically state of the nation type thing in the membership industry. I was like furiously scribbling down notes, and I wanted to share with you some of the stuff that Mike shared. Now, if you're sat there thinking, I don't have a membership, that's okay.Because actually a lot of this spans across the entirety of running an online business, whether it's a membership, a course, a coaching program, whatever it is. [00:05:00] I think there is so much you can take from this. And he had three main points, which I'm gonna take you through the three main points and then.Share with you what his thoughts were around it and what my thoughts are around it. But I think if you have an online business, you are going to get a lot from this and it's going to be really, really helpful because it's basically saying what is working now? And like I said, he was specifically talking for the membership industry, but I know a lot of this spans across it.Okay, let's jump in. Number one was, and get ready. 'cause you might panic. Stop selling content. Now this is tough because if you have a membership, if you have a course, you're effectively selling content. That's what you're doing. You are basically putting together your knowledge, your experience, your content about it all, and you are training someone on how to do something.But what he was talking about and what is super important is we are in a world like we've never been in before where content is. [00:06:00] Everywhere. And not only that, we can find out stuff anywhere and we can go to AI and we can search stuff like it's never been as available as it currently is. And that's why as an online business, we can't just lead with the content because the content can be found in all the other places.I remember years ago when I first came into this space, like we used to have to put something up that said, you know, can't I just Google this and. Now it's like they can more than just Google it. They can get AI to write them a course about how to do a thing in a way that they like. So the content focus isn't gonna cut it.So it's not about the hours of training. It doesn't matter if it's the most or best or anything out there, it's not going to cut it. They don't need more information. What your customers want, and I have talked about many, many, many, many times, which is why this was music to my ears, was they want the transformation.If I said to you, I could [00:07:00] give you a course that will be three videos, and each of those videos are 10 minutes long, and by the end of it you'll know how to do something. Or I say, I can give you a course. There's 36 videos. They're each an hour long, and at the end of it, you could do the same thing. You're not gonna pick the 36 hour video thing, are you?You want to achieve the outcome in as quick as time possible, and that's what we need to be focusing on. What's the transformation? So make sure that you are prioritizing the results. And again, if you've been listening for a while, you'll know that I wasn't great at this. I always got very nervous about actually proving that I could help people, which sounds wild, but the truth is, we need to go look, we can help you get the results, and this is how we do it.So if you can solve it faster then solve it faster, he talked about cutting through the noise, solving it faster. You don't need to pad it out, you don't need to make it look big and all the things, which again, really does. Like move away [00:08:00] from some of the stuff that we've been taught and we talk about in terms of like show them everything they're gonna get, show them that there's so much stuff in there now, it's about how can they get to the results quicker and faster.One of the things that you can do from a marketing point of view for this first point is share more case studies, share more places where your customers are achieving things when they're doing amazing stuff. The other thing that he talked about in this section was about elevating your member experience.And again, this really, like I said, isn't just applicable with memberships, but it's not just about selling someone a course or selling someone a group program. It's about how can you make that even better? How can you add in other elements that aren't just the content? He talked about routines and rituals.How can this be part of something that you are getting them to do? He actually mentioned on memberships that people are 50% less likely to leave if they've created a habit attached to your membership. So for instance, if on a Monday morning you do a check-in and they come and do the [00:09:00] check-in, or let's say every Friday you say share a win.Whatever it might be. How can you attach some kind of routine or ritual to your membership or your product so that it's not just the content? Can you add a simple habit? Like I said, sharing your Friday win. The other thing you talked about in terms of memberships is gamification. Again, you could even have this in courses.It's not just necessarily memberships when someone completes a module or once someone shares something, that you identify that and you celebrate that. The other thing he said was about fostering identity and belonging. One of the things he said was, what are your members called? Like, can you do something where you, do you remember the Blue Peter badge thing?Like if you had a Blue Peter badge, you felt very special. I never did FYI. And if you don't know any, you don't what I'm talking about. It was a UK TV program. I think it still exists, but it was definitely as kids. And basically they used to give out these Blue Peter badges, and if you did something good, they would give out a Blue Peter badge [00:10:00] and then.You could use it to get discounts some places or get in free on places like, and that really created a sense of belonging or something that people really wanted, so. Is there something you can do to help them feel more part of your world? So for instance, anybody who buys a program from me works with me one-to-one or consultancy with me, they basically get to join what we call T's world.And that is effectively the kind of membership side of my business. And they get to be part of that and they're in them, the community. And that's adding more than just necessarily buy this course and go away and see you later type thing. Number two was trust is currency. Now we all know, I don't need to tell you that with AI, with fake news, with social media, with not even with any of that kind of technical stuff, but just with people only showing their highlight reels, we are very untrusting and.[00:11:00]It makes perfect sense. It makes perfect, perfect sense. So one of his suggestions was, we need to be more human because of fake stuff, because of AI. We need to show them that we're real. And one of the ways in which we need to do that is show them our face, make connections. And he actually said, roll up your sleeves and get in there.And I totally am boarded this, gone are the days where someone is up on a pedestal and there are still people out there in the online space who are definitely up on pedestals, where they don't get involved with the everyday kind of running of their thing. Their face isn't showing up in places. I have heard horror stories, right, of, I heard this one horror story where basically there was a woman who, it wasn't even like a membership, it was a high priced mastermind thing, but there was like 60, 70 people in it.But it was like thousands and someone I know joined it and they basically went into the Facebook group and tagged in the persons whose mastermind [00:12:00] it was and said to ask a question and this person replied and basically got one of her team to a and said, can you answer this question? Like she was not accessible at all.And if we want people to buy into us, and at the end of the day, we all have online businesses because we're selling us, and I've just said we can't focus on the content anymore, so we have to focus on us. So if we are putting ourselves on this pedestal that they don't get to hang out with us, that we are not doing the coaching calls, that it's very much like, you know, there's a wall between us and them, then that is not all right.And I have never ever sold into that to the point where my own businesses changed. Or no, my, my business hasn't changed the point where I have changed what I want for my business. I used to dream of having the massive launches with thousands of people. I do not want that at all now, ever. I want to be able to know the people I'm dealing with.I want to know their names. I want to know who they are, what their businesses, how they like to launch. I want to be able to get into the weeds with [00:13:00] them, and this is what he was suggesting, that you need to be seen. You need to be in there. Whether you are doing live calls, whether you're doing Q and As, whatever it is, they need to see your face.He talked about in terms of marketing, about showing behind the scenes of your life and business by going, look, this is what I do when I'm sat at my desk. And I mean, mine's really not that exciting if I'm honest. The other thing he talked about is about becoming the trusted voice. So share more about your thoughts, your opinions, your beliefs on the thing it is that you talk about.Ditch the gimmicks, and I, again, am behind this. Now. One of the things that's super interesting is I talk a lot about marketing strategies, psychology strategies that people use when launching, and I am very keen to stress that it's not the strategy that is wrong, it's someone's intent behind the strategy.So for instance, he talked about fake scarcity or like countdown timers that aren't real. That is. That's rubbish. [00:14:00] Don't ever do that. Like I said, the strategy itself isn't bad. The strategy's good. We need scarcity sometimes to basically help us make a buying decision. However, use it for real, like not rubbish bonuses just to add up bonuses, so.Using the gimmicks when they're not real. People will see straight through that. They're not stupid. I've said this for ages. Our consumers are, customers are way more discerning and that is a good thing and I am happy about it. So don't try and get away with some of these things. If you say the cart is closing on a certain date, close the cart on a certain date and have a reason for it.If you are saying, here's some bonuses, make them good bonuses. And then he finished it off by sharing a phrase that I think it was Google he said you used to use, which was Don't be evil. And apparently they don't use it anymore. I'm not sure what that says about them, but anyway, he talks about provide good quality stuff.Now I know if you are here listening to me, you do. There are lots [00:15:00] of people out there and sometimes the online business is the wild, wild west where they're literally just trying to get rich and they are not maybe as focused on providing good outcomes and good results for their customers. But I know if you are listening to this, you are not one of them.But it is a good reminder to go provide good, good quality stuff, have ethics, don't lie, don't trick them to buying, which again. If you're listening to me, you won't be that person. And if you are that person, then you probably shouldn't be listening to me. 'cause we are not gonna get on things like, as a membership, make it easy for them to cancel and don't hide things.Don't, you know if you are, if it's a renewable payment that's an annual payment, tell them it's coming. Like I know that people are like, yeah, but...
In this episode of Your Dream Business Podcast, I’m letting you right into the backstage of my recent launch for the Grow Launch Sell program. I share what went on in the bootcamp and masterclasses I ran, and I walk you through both the wins and the challenges I faced. I also break down the numbers — from ad spend to email stats to conversion rates — so you see the full picture of how the launch performed.More than anything, I want you to see how I’m treating each launch as a learning opportunity. I talk about what I’m going to keep, what I’ll change next time, and why I believe in leaning into personal sales calls, leveraging current members, and scaling ad investment when the time’s right. What You’ll Hear* How I designed my bootcamp + masterclass strategy * The marketing and promotional tactics I used to drive attention * The raw numbers - ad spend, opens and click rates, conversions, and more * What surprised me (for better or worse), and what I’m going to adjust next time * Why I believe sales calls and involving my existing members are powerful tools * My plan for increasing ad budgets and refining strategy in future launches
Key Insights I Want You to Walk Away With Transparency builds trust. Sharing your struggles and lessons alongside wins makes your business more human. * Metrics are your anchor. Knowing how much you spent, what converted, what didn’t — it all matters. * Constant iteration. Every launch is an experiment. I’m always refining and improving. * Human connection still wins. I’ve seen firsthand how sales calls and having current members talk about their experience make a difference. * Strategic scaling*. I’m careful about how and when to increase ad spend — but I don’t shy away from it when the data supports it.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODECheck Hannah Isted on WebsiteFREE Webinar BlueprintConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptDo you ever wish that you could see behind the scenes of someone else's launch, where you pull the curtains back and you find out what they did, what worked, what didn't work, what their numbers were like, what they spent on ads? That is exactly what I'm going to be sharing with you today. The launch I did back in August for the Grow Launch Sell program.I did a bootcamp and master classes, and today I'm taking you through what I did and I'm sharing with you all the details. I'm also sharing the things that went really well that I'll do again. The three things that I will do different in the next launch that I do.Hello and welcome back to another episode of the Your Dream Business Podcast. In today's episode, I thought I would give you a behind the scenes look at my latest launch. One of the things I've been thinking a lot about, and I've been watching a lot of content and I've been to some events, is the fact of.Showing up as real as possible, and I always pride myself on that. If you're new to me, if this is the first episode you're listening to, then I really do pride myself as being authentic, as being honest and giving people a very honest view of what it's like [00:02:00] to be in the online business. And I recently did two sessions.I did a session in someone else's group, and it was a session called something like Behind the Scenes of a Six Figure Business. I took 'em through everything, including like what I turn over, what expenses I have, what systems I use, what my team looks like, what I sell, what I make money with, and that was really awesome and I got really good feedback from that.And it was within someone's private group, so I was happy to do that, but it wasn't my group. Then the next day I did a session in my group to my people where I talked about the full debrief of this launch that I'm going to talk to you about. Now, they got a much more in-depth debrief and they got numbers like literally how many people bought, how many people signed up, how many people engaged, like they got all the numbers, all the percentages, all the things.Now, I'm not going to be as vulnerable as that on the podcast, but I am gonna [00:03:00] give you lots and lots of good stuff. So I'm gonna talk you through kind of what the launch was and what kind of the percentages of things were and, and then I'm gonna share with you what really worked well and I'm gonna share with you what didn't work so well and what I'm gonna change for the next one, because one of the things that I talk about and I want you to know is that.First off, let's be honest. Launching is hard work. I am not gonna pretend otherwise. It takes a lot of energy. There's a lot of moving parts, and when you do a big launch like I did for this one, it's a lot of work. I was exhausted at the end of it. But the reason we are willing to do that hard work is because then we have all the assets to rinse and repeat and do again. I will be using this launch.Pretty much in its entirety, I'll be making tweaks and you are gonna hear about the tweaks I'm gonna be making. 'cause I'm gonna tell you, but I will be using this launch again. So this isn't a [00:04:00] one and done. This isn't like, you know, I just created this campaign to launch the Grow Launch Sell program.When I say launch, I just wanna make it really, really clear, and I know I've said this a few times, but I just wanna make sure that we're on the same page. In the online space. A launch is a marketing campaign. That's all it is. We're not launching something for the first time, although obviously you do call that a launch.When I talk about launching, launching your online offers, it's just a marketing campaign. But basically I will use all the stuff I did in this last marketing campaign and I'll be using it again. So even though it's a lot of work, it's absolutely worth doing the work because I've got it and I can learn from it.And I can do the thing again. So let me start by telling you what my launch was. So I did a bootcamp, a five day bootcamp, which actually I spanned over two weeks. And the reason I span it over two weeks. So I did I think two days the first week and three days the next week. And the reason I don't do five consecutive [00:05:00] days is because I overdeliver, okay?And I joke that I'm a little bit like a fire hose and I to your face. Like I give you a whole lot of stuff and to have me show up and give you that level over five days consecutively, they would be absolutely flawed and exhausted. And so would I, I put a lot of energy into it. I put a lot of my, I when I put everything into it.So for me. The five days, having them over two weeks feels so much better. Okay, so I had the bootcamp for five days, and then immediately after the bootcamp I had two standalone master classes. I've never done that before. I've never had, I've either done master classes. Or I've done a bootcamp or a challenge or an open house.And the webinar, the masterclass is technically the last session. Now this is where it gets a bit confusing, but basically I teach how to do webinars and [00:06:00] some people will go, I don't wanna do webinars, I use challenges. But at some point you all go to go into the sale. And that is basically a webinar. So normally I would've just offered the bootcamp and the masterclass for the bootcamp would've just happened to the bootcamp people.This time I went from promoting the bootcamp to the minute we stopped talking about the bootcamp. I immediately promoted the masterclass and I had two standalone masterclasses, which were the same. And I didn't offer replays. This was the first time I didn't offer replays. So so much of this was a test.I'd never done the standalone master classes. I'd never done this particular bootcamp. I had never offered no replays. This whole thing, all I kept telling myself, and what I recommend you do if you're launching is everything's a test. Everything's a test. Let me give you the dates. So I started promoting the bootcamp on Monday, the 28th of July, and I stopped promoting the bootcamp on Wednesday, the 13th of July, sorry, not July, August.[00:07:00] The bootcamp started on Wednesday the 13th, so I literally promoted it to the date started, and it ended on Thursday the 21st. The master classes were from, one was on Thursday, the 21st, so basically the same day as the end of the bootcamp. So I technically did two master classes that day, and then the next one was on Tuesday, the 26th of August.The sale of both the bootcamp and the masterclass was my Grow Launch Sell program. The promotion for the masterclass started on the 13th of August, and bearing in mind. It was less than a week because the first master class was on Thursday the 21st. This is the shortest period I've ever promoted a master class, and that definitely reflected in my numbers.The other thing that I want you to know is I was doing this in August, and August typically is not a month I would recommend that you do a launch. [00:08:00] Why did I do mine in August? Well, I did it in August because I'm trying to catch people who are launching in September. And I wanted to basically try and get them in and help them before they did their launch in September.Like I said, it was a test. It was something for me to try out, and we are trying to take all of that into consideration when we are looking at our numbers. So let's talk about the marketing that I did. I used ads, and I mentioned this because I used very little budget for ads. I think if you are used to looking at big, massive launches, you will see them spending thousands, and I didn't at all.In fact, I only spent, I think I spent less than 200 pounds, just less than 200 pounds, which is nothing. But the ads were super effective. The one thing I should mention is the bootcamp is paid and the master classes were free. The bootcamp was 37 or 39 pounds, sorry, can't remember off the top of my head.39 pounds for the standard level, and it was 79 [00:09:00] pounds for the VIP. What was super interesting was over 50% of people bought the VIP. That is unheard of to have that higher percentage by the VIP. One of the things, I don't know for sure, but I'm gonna use my gut, is why I had such a high percentage by the VIP and my gut would say because of the fact that they had longer to watch the replay and they had additional sessions, there was a number of people who bought who said, I can't attend live.The idea was people attend live. That's what I wanted, but I knew those two weeks of August are very popular weeks, especially in the UK to take leave. And not only that, the day before my last masterclass was a bank holiday here in the UK. All of that would've had a big effect. Okay. Anyway, I digress. But I ran ads.I ran ads to the bootcamp, so bearing in mind I'm running ads to a product that they have to pay for. The product cost was minimum [00:10:00] 37, so my cost per lead off my ads was for my cold audience, so this is an audience that don't know me. This is a brand new audience. It was 95 pounds, 93 pence. So I, on that side of my ads lost money because let's say I've got a, I don't actually know whether these people bought VIP or standard.I need to make a note to ask the lovely Kristen, who I work with to do my ads. Whether we can work that out. But let's say they only bought the standard. Even if they had bought the VIP, they, I still would've lost money on that ad. However, all is not lost. I was able to get a cost per lead on my warm ads, and most of my sales on my ads came from warm for only 10 pounds, 54, meaning that if they'd only bought the standard I was making about 20 pounds ish.Bit more than that on everyone that signed [00:11:00] up. So that was really good. So the ads really worked, even though the cold ads were very cold and and didn't perform the warm ads kind of made up for it. A couple of other numbers I wanted to share with you was, other than the fact that over half signed up for the VIP on the bootcamp, the masterclass show up rates were better than average and better than I normally get.And I think that was entirely down to the fact that there was no replay. So the show up rate for the first masterclass was 47%. The show show up rate for my second masterclass, which was the day after a bank holiday and the last week in August, which like I said, is typically a week that people are away.The show up rate for that was 32%. Now these are still very good show up rates, and that I think was because of the fact I didn't offer a replay. So in future, if I do something along these lines, I won't offer a replay because that show up rate's really good. Other [00:12:00] marketing. Let's talk emails. Now, when I read out to my T's world people, the people in my community, the emails I sent, their faces were like.Holy moly. That is a lot and it is a lot. Now, I'm not giving you this debrief because I'm saying this is how you should do your launch. I teach this stuff and I wanted to do a big launch. I'm telling you so you just have an idea what goes into it and the work. But also remember I can rinse and repeat these emails 'cause I've written them once.I just need to tweak 'em the next time I do it. To promote the bootcamp and this email went out to my entire list. There was an option for them to say, I don't wanna hear about the bootcamp. And we stopped emailing them about the bootcamp. And once you signed up for the bootcamp, you no longer got these emails, but to promote the bootcamp over that two week period, I spent spent, no, I sent 14 emails.Then in terms of getting them to show up, I actually sent them, [00:13:00] I think I sent them, I didn't write it on here. I think I sent them like four emails before we started to keep them warm. But then once we started, I sent five emails and then the VIPs had an extra three. So I had seven emails for the VIP.The invitation to the masterclass. So the minute we stopped promoting the bootcamp, I immediately moved onto emails to my masterclass and I would've sent these again to everyone on my list, and I would've given them an option to opt out. I sent nine emails to promote the masterclasses. Six emails were before the first date, so the first date was on Thursday, and the next masterclass was on the Tuesday.So I only sent an additional three emails only to promote that second masterclass. Also, one thing I did on the masterclass is the people who signed up for the first masterclass, who then didn't turn up. We emailed them saying, you've got another chance to turn up live and see it. Come [00:14:00] to the Tuesday one.Which I think resulted, I had more people sign up for the second master class than the first one. That could have been for many reasons. One, they had more time to do it. Two, like I said, I reengaged the people who missed the first one. I then sent five emails to the people who signed up for the master class that happened on the 21st, and I sent six emails to the people who signed up to the masterclass that happened on the 26th.Sales emails in total, I wrote and sent 34 sales emails. However, obviously not 34 to any one person. I sent 10 sales emails to the bootcamp people. The bootcamp people were by far the warmest people.And when I tell you about the sales, then you'll see that they were the best people. So I sent 10 sales emails to them and that was over seven days. So I actually sent, I think, two or three on the last day, two on the day before the masterclass people. I also sent 10 emails too, because again, they had the full cart [00:15:00] open for the seven days.The masterclass people on the 26th. I didn't change the cart close date, which meant they had their mass class on the Tuesday and the cart closed on the Thursday. So the selling period for those people was really small. Again, I've never done that, so that was interesting, and I sent five sales emails to them.Rest of my list. So once I stopped promoting the masterclass, I then moved on to promoting Grow Launch Sell. now, this is the most coldest people on my list because they haven't signed up to anything like the bootcamp or the masterclass. I sent five emails to the rest of that list over that open cart period.But like I said, once I'd stopped promoting the masterclass. And then I sent four downsell emails and I did the down sell emails to my to the bootcamp people and to the masterclass people. I didn't downsell to the rest of my list. In total in all the promo emails and all the sales emails and all the reminder emails [00:16:00] I wrote and sent during that period.83 emails. I know you've probably audibly gasped at that point. It's a lot. It's a lot of emails. But one thing you have to remember is. I have these emails to rinse and repeat again. Secondly, if you are in my Grow Launch Sell program, these are all templates. So none of my Grow Launch Sell people are starting that from scratch.They are going to the emails where I have written the templates for getting people to sign up. They can go to the emails to get 'em to turn up. They can go to the sales emails. So if you are in Grow Launch Sell, you're listening to this, then Yippy, these are all templates. You're all good. I wanna give you a very realistic look at what my open rate was for my full list when I was in promo mode, because it's bad.Okay? My open rate was 18%. Now, the reason I tell you this, and I'm being so honest about these percentages and sharing these things is a few things. [00:17:00] One, my email list has been built over years and I have digressed into various different things over the years. I have had points in my business where I have served everybody.I have had points in my business where I really focused on mindset. So I probably have a chunk...
In this episode of Your Dream Business Podcast, host Teresa Heath‑Wareing talks with Lauren Davis, a marketing & brand consultant, about how public speaking can boost your business. Lauren shares her journey into speaking, offers a framework for deciding whether to say “yes” to unpaid gigs, compares keynotes vs. workshops, and shows how to make the most of events (think networking, pro photos/videos). A big emphasis is put on making sure speaking opportunities align with your values and business goals. Key Takeaways Choose Speaking Gigs That Align with Your Values & Goals*
Not every opportunity is worth taking. Lauren emphasizes evaluating engagements based on how well they match your personal values, the audience, and your long‑term business vision. Saying yes to misaligned opportunities can dilute your brand and effort. Weigh the Difference Between Keynotes, Workshops, Paid & Unpaid Gigs*
Workshops and keynotes serve different purposes. Workshops might offer more interaction, learning, or depth, while keynotes often give broader visibility. Similarly, unpaid gigs aren’t always “bad”—they can offer exposure, networking, or content. But you need criteria (audience, promotion, platform) to decide whether the cost in time/energy is worth it. Maximize What Each Event Gives You*
Treat speaking engagements not just as “one‑off gigs” but as opportunities. Get professional photos/videos, leverage them for marketing, build relationships with other attendees/speakers, and ensure organizers promote you well. These extras amplify the value of the speaking moments. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Lauren on Instagram, Linkedin, WebsiteFreebie:* 20+ Memorable Speaker Share Their Secret Tips * 100+ Content Prompts For Speakers
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptTeresa: Hello and welcome back to another episode of the Your Dream Business podcast. I am, Teresa Heath-Wareing your host as always, and this week we have an interview and we're actually talking about. Something that was [00:01:00] so good. Well, every interview I have is so good. Like, I dunno why I just said that, but this, this is like a subject very close to my heart.We're talking about speaking. Now. If you are not a speaker and you don't want to be a speaker, you might be thinking, well, this episode's not gonna work for me. This, you know, this is not gonna be what I need to listen to. But the conversation that we had was so good and included so much that basically, I think people think of speaking as stood on stage.When speaking is when we talk about us and our business and we're connecting with people and we're having conversations. So I think there is so much that you can take from this episode, even if you don't wanna be a speaker. So let me tell you about who I'm chatting with. Today I'm talking with the lovely Lauren Davis.Lauren is a marketing and brand consultant that helps speakers and entrepreneurs establish a memorable personal brand resulting in Magnetic, easy for me to say engagement and lifelong clients. Lauren and I met because we were both doing sessions at Atomicon and I instantly [00:02:00] loved what she was saying and I instantly loved her take on things and.We actually talked, even though she has a lot of stuff to do with personal branding and becoming a personal brand. We use this entire conversation to talk about speaking because it's something that a Lauren helps with. Lauren helps speakers. Lauren is a speaker, and I just loved talking about it and talking about what it really is because people think that, well, there's so many misconceptions with speaking.People think a, you make a load of money from speaking. That is not always the case. And sometimes isn't the case. People think that when they speak, they want to get on the big massive stages. They don't wanna start small. I started very small and also they think they wanna be the next Mel Robbins or the next keynote, inspirational motivational speaker, and we talk about.So much good stuff in this episode about what it really is [00:03:00] like to be a speaker, what it can really do for your business. And like I said, even if you're not planning on being a speaker, I think it's definitely worth listening to this episode with Lauren. We chat about how you prep for speaking. We talk about different ways in which the way I prep, which is.Very different to the way other people prep. We talk about do you still get nervous and what that means, and if that's a good or a bad thing. And then we talk about what's the difference between a keynote talk and a workshop or a strategy style talk. And like I said, it's one better than the other. Then how you decide whether you want to speak somewhere or if someone asks you to speak whether it's worth being paid or not.She has a really good framework with some things that made me think so hard about this, and it was genius. Some of the stuff that she said about some of the questions you should be asking yourself or some of the things you should be looking at. When you decide whether to speak somewhere and [00:04:00] also if there's a budget or not a budget, because some places will not pay you.And we talk about this and how do you know whether you should speak for free or not speak for free. And she has a really great framework for this, which she's gonna take you through. So like I said, whether you wanna speak or not, Lauren is just the nicest person anyway. And like I said, I've had the pleasure of meeting her in person, having lots of conversations with her.I've been on Lauren's podcast as well. I just think this is a really cool conversation. Um, but if you do wanna speak or if you are a speaker and you wanna know more about it or you've started, then this is definitely, definitely gonna give you so much value. So, without further ado, here is the very lovely Lauren.Lauren, welcome to the podcast.Lauren: I am so happy we are finally doing this podcast. We have, we met one year ago today. No one needs to know, know when this is, butTeresa: no, we metLauren: a year ago today, and we've been planning this podcast episode ever since.Teresa: Literally, and it was like. You had to change. I had to change.You had to change. I had to change. And it was like we finally get to the point where it's like, [00:05:00] yes, we're on the call. So we just had a really lovely catch up. So we've already been chatting for about half an hour, which I love. I know. And, and at some point we were like, no, we probably should get on with recording the interview next.So, but I am. So happy to have you on because we actually met at the at Atomic on in 2024. Where are we now? 25. Because you were doing, we both did a fringe event for Andrew and Pete to run Atomic on. Yes. And you were doing an event at the same time as me. And that was the first time we met. And then we went to the speaker dinner and we just hit it off and it was awesome.And. I'm really excited and I dunno whether I'm really excited to talk about this today's subject because I literally have just come off the back of coming back from Atomic Con 2025, which is where my voice sounds a little bit. 'cause it's a lot, right? Like you've been to the event, it's a big event.There's a a lot of people, it's a lot of fun. But boy is it exhausting. So, so I'm really excited that it's kind of strange that. That's how we met, and it's a year later, but, and the subject we're talking about. So what we're talking [00:06:00] about is being a speaker. So, yes. What I wanna start with is why should someone even consider being a speaker?If they are an online business owner, course creator, coach, membership owner, what? Why should they even consider it?Lauren: Oh, I love speaking as a visibility tool, and I know you talk all about visibility. Mm-hmm. But it is such a powerful way. To show people your personality. It's a powerful way to book your next speaking gig.It's a, it's a powerful way to bring people in at the top of your funnel. You know, if we're talking in marketing language, right? But if we're talking in non-marketing language, it's just a really great way to make a whole bunch of new friends all on the same day who are just going to be your cheerleaders and encourage you and check in with what's next and connect with you and.It is my favorite. It's absolutely my favorite way to become more known.Teresa: Did you, how did you get into speaking? That's something that people [00:07:00] ask me. I think when you get to a certain level of speaker, people wanna know the steps you took to get there. So how did you start speaking, or how did you even discover that was something you wanted to do?Lauren: I really, I will say that I really love being a, like a workshop speaker or a facilitation speaker, and so I am not like your typical speaker whose like desire is to be a keynoter, right? Mm-hmm. That's not really my, that's not my big desire, my big dream. But I do love the workshop side of it. And so when I first.Oh gosh. I realized this year I'm celebrating 15 years in business for myself, which is just Oh, wow. Absolutely bonkers. Yeah.Teresa: That is amazing.Lauren: Um, I knew it started in 2010. I never wrote down the date or anything, so I probably should just pick a date on the calendar and celebrate it. But in about 20 16, 20 17.I started going to lots of conferences and meeting a lot of speakers and getting to know [00:08:00] them, and in my hometown I had started a non-for-profit for local business owners and small business owners, and I would gather them once a month to have networking events. I would speak to them. So we'd have 40 to 50 business owners show up.I'd speak to them. I would teach them something, or I'd bring in a speaker from either slightly out of town or a speaker from our local community to talk. So I started really studying what they were doing. I started. Studying what the speakers at these conferences were doing, and I started putting together that really the essence of a speaker on stage.What they're really doing is building this community and building a network, and that is the same thing that local business owners need to do. So then I started going to these conferences, meeting speakers and saying like, will you come back to my. City. I live in Rockford, Illinois, which is the second biggest city in Illinois.And I would say come, come back to Rockford, which is not necessarily a [00:09:00] major city that people go to all the time. Come to Rockford and come speak to this conference of small business owners for 250 people. And I would host these conferences. They would rival the type of conferences that were at, like these big conferences, right?But they were all for small local business owners. So then I got really. Nerdy about how do you plan a conference? What kinds of of speakers are conference owners looking for? Like how do you book the right speaker for the right event? Because I had to make sure that these speakers, when they came in.They weren't expecting a bunch of marketers. They were going to be talking to small business owners. So I really got this really well-rounded education through life of planning and hosting my own conferences, speaking and hosting my own meetup events that were really professional and, and really, really cool and dynamic with so many different types of businesses in them.And then also speaking myself as I got to know more speakers, as I got to know more personalities. [00:10:00] Having them say, Hey, can you come speak to us about. About this organization that you run or about your personal branding and marketing business or mm-hmm. About the record store that I used to own, you know, like building a legendary local business.They started asking me to kind of talk about these things and that's really how I sell into the speaking orbit, I would say. Mm-hmm. Because it was, it was not just one thing. It wasn't just like, oh, here, let me have a chance to get on stage, or I didn't apply for one. Yeah. One speaking gig and then I got on stage.It was just, um, a whole bunch of different universes coming together to put me in the right place at the right time.Teresa: Okay. I love it. So there's a few things that you brought up that I wanna touch on. Yes. So, first thing I wanna ask, which I think lots of people are going to wander about is do you get nervous?And how do you get over that nerves thing? Because I think when you, if you are not a speaker. And even if you want to be, I mean, some people just straight up don't wanna be, and if they don't wanna be absolutely fine, [00:11:00] great. I think if you are listening to this and you don't wanna be a speaker, I don't think this is gonna be an episode that you think, oh well this is a waste of time.Because I think what you're doing as a speaker is you're making those connections. You are presenting yourself, you're doing all these things. So I think you're definitely still gonna get stuff from it. But I think the nervous thing or the, I would be too scared. So does that ever bother you? Have you ever had that to, to worry about?Lauren: Oh my goodness, yes. Every time. No, I will, I'll say that. I know that, you know, we, we've heard the statistic a lot. Like speaking is one of the number one fears. Mm-hmm. Like, aside from dying or something like, I don't know what the real statistic is, but it's, it's pretty high up there. I, I'm here to tell you that I've spoken like maybe a hundred times and I never not get nervous.That is very true. I always shake a little in the beginning. I always have that nervous moment. It does get better with practice and when you know your material front and back and you have, you have [00:12:00] practiced it, don't I procrastinators unite out there? I understand. I am A DHD. It's so easy to procrastinate till the last minute, but you have to.That will help you. Okay. It's not just mindset stuff. Rehearsing really, really helps. And then the second thing is I always take a second, go in the the bathroom or wherever if I have micd up and make sure you turn the mic off. Yeah,Teresa: yeah. Sat in the bathroom and then you, and then I go inLauren: there and I start and I try to.Imagine and visualize how people will feel after I give the talk. Mm-hmm. So I visualize the impact that I might make if I do a good job. If I help people, what will they walk away with? What kind of action will they ha will they take after my talk? Like how will it affect them? Will they come up to me and they'll say like, oh, that was so good.Thank you so much for helping me with this. That really helped. So I start to try to imagine the impact it'll make. And I also tell myself if I can walk away from this event [00:13:00] helping, you know, at least half the room feel like they can do something that they couldn't do before, that is 100% worth it to me.Teresa: Yeah, totally. So one thing you just said, and then I'm gonna go back to another thing you said previously that I wanna touch up. Yes. You talked about practicing. So Andrew and Pete, who obviously we both know 'cause of Atomic on.Lauren: Yeah.Teresa: Andrew said to me, me a few days before the event, how's your rehearsing going?And I was like. Rehearsing Andrew, do you not know me right, because I now, it's not that I don't practice, I do, but my practicing looks different maybe to someone else's. So I remember, I dunno if you know Mike Morrison. So he's has a company called Membership Geeks. And when he talks, and we had a conversation, Mike and I, about this, and basically when he speaks, he writes a script, a full proper script.He then reads the script verbatim, records himself. Listens to it as he sleeps and he delivers it verbatim. What like, I mean, [00:14:00] your face, Lauren says it all, but like literally that I could not do. If I can practice like that slide come next, that I'll probably talk about that at this point. Then we move into this bit.So practice can look so different, can't it? 'cause I would do that whereas Mike is literally doing it verbatim. So is yours more like on my side or Mike's side?Lauren: Oh my gosh. Okay. Yeah, mine is more on your side for sure. So actually, you know what? It's really interesting. I'm a little bit of both. So I generally script out most of my talk and, and then I kind of put that script inside the notes of my slides.So that way if I need a little reminder, I can kind of, as I'm rehearsing, I can look at the notes of my slides. Mm-hmm. I have another speaker that I work with a lot who prints out the slides, prints, you know, with a printer, and then writes bullet points underneath each slide for them to remember, because writing it down physically helps them [00:15:00] remember what they want to talk about on that slide and remembers the story that they wanna talk about....
In this episode of Your Dream Business, I talk about why case studies and testimonials are more than just nice extras — they’re essential for building trust and showing what my business can really do. I share my TRUST method — Tell the problem, Roadblock, Uncover what they did, Show the results, Transformation, to help you gather rich, meaningful stories from your clients, not just vague praise. These are the stories that make your work feel real and show potential clients what’s possible. I also urge you not to save case studies and testimonials for the end of a project only. I believe they should be woven into every part of your marketing: on your website, in emails, social media, sales pages—everywhere you communicate. By using them regularly, you demonstrate impact consistently, deepen trust, and turn past successes into powerful tools that help attract new business. Key Takeaways1. Case Studies & Testimonials Build TrustUsing authentic stories of problems → solutions → results helps prospects see what’s possible, and builds credibility more effectively than generic claims.2. TRUST Method for Collecting TestimonialsA framework you can follow to get richer, more persuasive testimonials:* Tell the problem — What issue was the client facing before? * Roadblock — What was stopping them from solving that problem? * Uncover what they did — What actions did they take? What intervention / your service / product? * Show the results — What measurable change happened? * Transformation — How did life/business change for them more broadly beyond the numbers?
3. Use Case Studies Throughout the Marketing Process* Don’t wait until after a launch or at the end of a project—incorporate stories early (in prospecting, content, emails, etc.). * Show incremental wins, before‑and‑after, behind‑the‑scenes: people connect to journey, not just destination.
4. Frequent Sharing is Key* Regularly share testimonials & case studies on social media, website, email. * Amplifies evidence of success over time—prospects see real proof, consistency, not just occasional highlights.
5. Be Proactive in Asking for Testimonials* Make it part of your process: after milestones, at the end of services, or even in the middle when there’s already visible progress. * Ask clients in a way that prompts for detail: by using the TRUST structure, you get richer content.
Practical Examples & ApplicationsIntegrate stories into email sequences and sales pages—not just “here's what people said at the end,” but early proof points.Use video or quotes with metrics (e.g. percent increase, time saved) to make results tangible.Mix big transformations and small wins—both are powerful in different contexts (someone just starting out, someone comparing options, etc.). LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEEpisode 420 - Behind the Scenes: Designing a Launch That Works for YOUConnect with Kristin on Website, Linkedin, InstagramConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptIf you are not leveraging case studies and testimonials, you are missing out on one of the most powerful tools in your marketing toolkit. In this episode, I'm gonna be sharing with you how many case studies Amy shared, not only in her 90 minute master class, but also over a number of her emails. And I think it's going to surprise you.I'm also going to be sharing my trust method, which is how you can collect really good high quality case studies for your business.Welcome to the Your Dream Business Podcast. I'm your hosts heat wearing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your [00:01:00] online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated.And are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started.Hello and welcome back to another episode of the Your Dream Business Podcast. Now if you have been listening for a while, thank you. First off.Second off, you will know. I love really practical episodes where I give you some really strategical stuff to do, and today's episode is not going to be any different. What I want you to do me a favor. Today's episode is so important for every single business owner that you know, and you'll see why as we get into it, that I would love you to think of a friend who has a business that you could go and forward this episode to because this is something that every [00:02:00] business owner needs to get much better at doing.And I have a really good proven system to help business owners get better at it, and therefore, I would really appreciate it if you'd share it. Anyway. That sounds very strange. Saying all that without actually telling you what it's about. Today we're gonna be talking about testimonials and case studies. I want to give you a little insight as to how important these are and how when you're doing a launch, you are probably not doing anywhere near enough.So case studies and testimonials. The reason we need case studies and testimonials is because they really help us demonstrate that we can do what we say we're doing. They really help build that trust with our audience, and also we help them see what's possible. Often when we work with people and we're trying to offer our service to them, there is lots of doubt that, you know, will it ever work for them?[00:03:00] It worked for other people. Is this gonna be a thing that works for me? So in showing and demonstrating that other people have achieved the things that they want to is really, really important. And I'm gonna talk you through my trust method where I take you through the various letters and explain to you what you need to do when you are collecting these case studies and testimonials.Because like I said, I'm telling you now for sure, you are probably not collecting enough and you are absolutely not sharing enough. In a launch, you should be sharing them throughout the entire launch. And one of the things that I see all the time is whether you are doing a webinar masterclass or whether you're doing a bootcamp or a challenge, when people get into the selling, that's the point where they share the testimonials and what they tend to do is literally at the end of the whole selling thing is this is what some nice people have to say about me.And that is just not the way it works, and that is definitely not enough to [00:04:00] help show and demonstrate and build that trust. To give you an idea, the last launch I did, which was my bootcamp. I shared, I did a bootcamp, and then I did a masterclass, two standalone master classes. I went back and looked at my masterclass presentation, and within the presentation all the way through, this wasn't just at the end, this was through the presentation.I shared 11 case studies in a 90 minute presentation. Amy, in her last launch that she did in a 90 minute presentation, she shared 18 case studies. So I'm a little bit off. I need to add some more, but this isn't just. Like I said, putting a few at the end, this is literally weaving it into the entire presentation or weaving it into the entire bootcamp.So when I did my bootcamp every single session, I shared at least one case study. Then when we got into the sales emails, I weaved them all throughout the [00:05:00] sales emails. I over 10 emails shared 11 case studies. Amy, I didn't go through all her emails, but over seven emails, she shared 22 case studies, and that doesn't include the screenshots that she shared and that I shared.So. When I say case study, I'm not just saying what they wrote about you. When I say case study, what I mean is you are giving us a bit of the story, so you're telling us maybe where they started, what they did and the results that they got, and then obviously a quote from them. But it's not just going, this is what they said about me.There's a much stronger structure to it. And then like I said, throughout her email, she also screenshot things from groups that basically said, oh my God, I've just done X, Y, Z. Now I just wanna put this in perspective. Amy has been doing this a very long time and has had thousands upon thousands of students go her through her program, and therefore is not short of case studies.I [00:06:00] know that this is something that people struggle with because within Grow Launch, Sell, within my own world, I have lots of conversations of I just don't have enough. And I agree that part of that is the amount of time that people have been doing it and the amount of people who have gone through programs.But also I suspect it's a case of not asking enough either. So what I'm going to go through with you today is the trust method, and basically this is the method that I teach in terms of getting people to actually, well, getting case studies and testimonials that actually give people proper information.So let's start with the T. The T is tell the problem. The very first thing you need to do when you're collecting this information is you need to ask them what challenges or issues they were facing or what wasn't working for them. And this is basically the pain. You are making sure that you are making it really clear.Where [00:07:00] did they start? What was the pain that they started with? And this often is where your current customers are. So by saying this is the struggle they've had, you are then able to demonstrate, okay, this is what they're able to do. I've got a really lovely one where Kristin, who has been in my world for a while, she had done some webinars before being in my world and her signups were really low and no one turned up live. And then she worked with me and her signups went up and people turned up.That is a really nice, talking about the problem of where they were because people can relate to, I just can't get people to sign up, or people are signing up and they're just not turning up. So the T uh, in the beginning of trust is tell the problem what challenge or issue they are facing, what wasn't working for them.Let's go to the R. The R is the roadblock. So what was standing in their way of fixing it? Or [00:08:00] what had they tried and struggled with before? Again, this is really important to know, not only for, and actually as a side point, this is great for obviously demonstrating to people, you know what you're talking about and you can actually help them with the thing that they.You know they need help with. But this, from an information point of view for you, is also brilliant. So imagine that you are getting on a call with someone you've worked with who's done a brilliant job, and you are asking them these questions or you are going through this, this method with them and. The information that you could get from it, which you can then use in other places like sales emails and sales pages.So if they say in R for the roadblock, actually, I've tried this, I'd done this, I'd done this, and none of it had worked. Then you could, in a sales email or on a sales page say, have you tried dah, dah, dah, dah, dah, and nothing worked. Like, and using the language, the words, the. The things that they say is the most powerful.[00:09:00] So yeah, R is the roadblock. What was standing in your way? What have they tried? What were they struggling with? So these first couple of letters are just about getting them to really remember where they were so that you can paint a real good picture in your case study about where have they been? Where have they, they got to.U is uncover what they did. So this really, and hopefully is the bit where you come in, but you are not gonna talk. They're going to talk or they're gonna write this for you. And in this bit what you're trying to do is you're trying to find out what happened. And like I said, I really hope that this is the point where they go, well, I came to your world, or I did your program, or I followed your advice.So what did they do? What support strategy or method did they use with your help? So for instance, I teach and I'm probably one of the only. I don't know anybody else who does this actually. But rather than picking one launch method, which [00:10:00] lots of other people do, and they teach on that specific method, 'cause that's what they're well known for.I teach on all of them. And the reason I teach on all of them is because I am very obsessed with the fact that. We're all different. Our businesses are different. Our price points are different, and it's definitely not a one size fits all. If you listened to episode 4 2 0, you will hear me doing an actual real life case study, as it were about Louise who had a particular membership, and we had to use a mix of various launch methods in order to put together a launch that fit with her, her audience, her price point, and her energy and her offer.So. Where this, sorry, where this uncover what they did comes in is it's really helpful if you do have different strategies. So for instance, I might have someone who did the open house method, or I might have someone who did the webinar method, or I might have someone who finally understood how to sell because I [00:11:00] taught 'em how to sell.Or it might be that they finally created the sales page or the sales emails or had the confidence. So even though. When someone works with you, you have a theme of what you do. Let's get into the nitty gritty in this bit. Like was there something particular? Was it the fact of they learned how to do the sales page in my case?Or I encourage and send more emails and I help them tell them what to write. Like what was it that they actually did? And the more detail you can get on this, the better. Now, just to bear in mind, you don't have to share everything that you are getting an answer for here, but the more you can get these answers, great.Okay. The S. The S is show the results. Show the results. What happened next. So for instance, let me go back to my KristIn conversation that I said at the beginning. So her problem was that she was doing webinars, she was getting people to sign up, but not many. I have actually got the [00:12:00] actual numbers. She gave me the actual numbers, which I share in case studies when I do webinars and things.And it was something like she was getting 30 people to sign up and no one was showing up. So that was telling the problem. Her roadblock was that. It just wasn't working, that she had followed the advice that she thought she had to do and it wasn't working. She had tried to piece together herself. She tried to go alone.She tried to research stuff and it just wasn't working. Her uncover what they did was she came and worked with me and we put together the proper strategy, and I guess in this case, we could really focus on getting them to turn up live. So I could say, well, I gave her the emails that you need. To get them to show up live, obviously I wouldn't say that 'cause I'd be interviewing her and she'd be saying this, and then when it said, show the results, what happened next?What changes or results? Did they see this for me, tends to come down to the actual results, the numbers, the the real changes. So for her, and [00:13:00] in this case study, it would be, well, the next webinar that she did, I think she got 90 something to sign up and she got 27 or something to actually turn up. So she actually did her first ever webinar.With people on it, which I can't tell you how exciting that is if you've done webinars with no one on it. So show the results. The S is about demonstrating what those results are and making sure you get as many details of them as possible. Now, ideally in launches. So it is very easy for me to get number results and work out percentages and work out.How many of their lists signed up to their launch list and how many of their launch list actually bought, or how many engaged? If it's not as easy as that, then you might have to think slightly more outta the box. In terms of what else were the results in terms of maybe they got a new job, maybe they got a promotion, maybe they, you know.Did something different. And then the final [00:14:00] T is transformation. So, you know how well I say, you know, um, if you've been in my world a while, you might know. When I talk about understanding the transformation, it's one of the most important things you can do in your business. Like, I don't care what business you've got, you have to understand the transformation.The example I give for this is a, um, airline. Airlines do not promote horrible economy squeezed in seats with crappy food. They don't because no one wants that, right? No one necessarily. I mean, you might love sitting in an economy and eating the food and hey, awesome, right? But most people don't necessarily want the...
In this episode, Darnyelle and I get real about what it takes to build a business that feels good inside, not just looks good on the outside. We talk about everything from scraping by (yes, including bankruptcy) to shifting money beliefs, setting up systems that don’t burn you out, and what success really means when you're living it your way. If you’re creating a course, running a membership, or coaching clients—and you want both growth and heart—this one’s for you. Key Takeaways Alignment of Values + Goals is Essential*
Don’t build a business purely for revenue—clarity on what you really want (freedom, purpose, legacy) will drive more consistent, fulfilling decisions. Mindset around Money is One of the Biggest Leverage Points*
Many blocks live in our beliefs about worthiness, safety, and identity. Shifting these unlocks more possibilities than just increasing efforts or marketing. You Can Raise Your “Money Set Point”*
What you believe is possible financially becomes a ceiling unless intentionally expanded. Recognizing and shifting money beliefs (especially those rooted in childhood or culture) is powerful. Sustainability Needs Both Internal Work & External Systems*
Working on mindset alone isn’t enough; you also need business systems—processes, finances, team, operations—that support growth without burnout. Redefining Success Might Mean Different Metrics for You*
Success doesn’t always mean “seven figures.” It might mean freedom, alignment, making an impact, or living on your terms. It’s okay (and powerful) to define it for yourself. Systemic & Generational Context Matters*
Women, people from marginalized backgrounds, or those with less financial inheritance often have additional layers of challenge. Recognizing this helps in compassionately dismantling barriers. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Darnyelle Jervey Harmon on Website, Facebook, X, Linkedin, InstagramConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptDarnyelle: No one goes to bed a blunder and wakes up a wonder. And so in the first iteration, it took me nine months to make any money, and by the end of nine months I was out of all of my cash. I had emptied my 401k and I was living client to client. I was trying to figure out how to make this thing work. It was not working.So I did the unthinkable. I filed bankruptcy and I went back to work.Teresa: Welcome to the Your Dream Business Podcast. I'm your host res Heath wearing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the of life that.So I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and [00:01:00] strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started.Welcome back to another episode of the Your Dream Business Podcast. It's funny as I was prepping to do the intro for today's episode, it kind of really reminded me why it's called the Your Dream Business Podcast, and if you're new around here or you haven't been listening long, or you've just never heard me talk about it, the reason it's called your dream business is because I am very much an advocate of creating your dream business.What does it look like to you? I have many kind of things I say about this, but one of the things I talk about is measuring your success by someone else's ruler. When I first came into the online space, one of the things that came up a lot for me was other people telling me what a successful business look like.You should charge more. You [00:02:00] should do this, you should do that. You're not successful unless you're having a six figure launch. You're not, you know, you need a massive audience. You need to do your business this way, that way, whatever it was, you need to use this strategy, that strategy. And i, after many years of being in this hole and thinking and FYI, trying all these things and them not working for me or creating a business that I didn't love, and then finally went, hang on a minute, like I'm listening to people who are not like me, who are not in my world, who do not share the same season of life that I I'm currently in.Why am I paying attention to them and what they deem as successful? So I bought in the whole concept of your dream business. Obviously it's not my concept, it's just a concept and very much talked about. What does this look like for you? So some people's dream business is seven, eight figures. Some people's dream business is not bothering so much about how much they earn, as long as it can keep their lifestyle that they want, but making a difference.Some people wanna work part-time and earn good money [00:03:00] for it. Some people want to take six months of the year off. Some people wanna be the face of their business. Some people wanna hide behind something and have someone else do it. Like it's whatever matters to you. And also that changes, like when I started my business, I was a single parent of a 4-year-old.I'm now a married mom of a 15-year-old, like with stepchildren and dogs and you know, so what our priorities are, change massively. And as I was re-listening to today's episode, I, it kind of really reoccurred to me that, you know, this is why I'm so passionate about this because in today's episode I interview Dr. Darnyelle Jervey Harmon, and she, it, it's not very often I get people to tell their story, but I get her to tell her story. She tells the very honest story of building a business, it not being right, starting again, building another business. Earning loads of money. I think she hits seven figures and basically [00:04:00] goes, Nope, this isn't right.And it just, like I said, really reminded me of the fact of sometimes when we think, because everyone tells us that that's what a perfect business looks like, it actually isn't. And it, when we get it, sometimes we need to get it to go, oh, this isn't what I wanted. But it's a really, really cool story. I think you're gonna get lots from it.She's got lots of good advice. Without further ado, here is the very lovely Darnyelle. Welcome to the podcast, Darnyelle, how are you doing?Darnyelle: I am so excited to be here, Teresa. I'm doing great today.Teresa: Awesome. Well, you look great.Darnyelle: Thank you.Teresa: If anybody wants to see how you look, then head over to my Instagram 'cause you look wonderful.Just brilliant. I wanna start off because I have been down a rabbit hole of looking at you and looking at what you've done, and although I don't necessarily anymore. Do the whole tell us how you got to do the thing you did, which I used to do for many, many episodes. We've done over 400 episodes now, so.Darnyelle: Wow.Teresa: Yeah. Like, although you've done a lot as well. I was looking.Darnyelle: Yeah. But not 400. Yeah. I think we're at [00:05:00] like 3 35 ish.Teresa: That's still a huge amount.Darnyelle: Yeah.Teresa: So, but I think because I've just been down a rabbit hole of looking at who you are, I'd actually really love you to just start by introducing yourself and tell everybody what you do.Darnyelle: Absolutely. I am Dr. Darnyelle Jervey Harmon. I am the award winning CEO of Incredible One Enterprises. We are a business transformation company and we help six figures, service-based entrepreneurs connect their soul and strategy so that they can scale to and sustain a business that generates seven or eight figures a year creating financial legacy.Teresa: I mean, that was the most polished introduction I have ever heard. That's amazing.Darnyelle: Thank you.Teresa: How did you get to do this? Like what? Just give me a brief history of like. Because you don't wake up one day. Well, maybe you did and if you did you entire secrets.Darnyelle: No, I didn't. I did not wake up like this. This is definitely lots of trial and error.So professionally, my career [00:06:00] started probably just like many of your listeners in corporate America. Mm-hmm. Or corporate, wherever they might be listening in from around the world. 'cause I know you have a global audience.Teresa: I do.Darnyelle: And I was 12 years in a Fortune 500 financial services company, and I literally woke up one day and said.There's gotta be more to life than this.Mm-hmm.And I'm gonna go in pursuit of it. So I was in my late twenties. And I just made a decision. I did the unthinkable. I walked into my boss's office one day in 2004, and I quit my good job without a plan, without a safety net, without a clue about what I was going to do, but I was willing to bet on myself, and I figured that if worse came to worse, I'd be able to get another job.Because I had an MBA at that point, I was marketable, but I would never knew because I wasn't married, I didn't have children. I would never knew if I know if I had what it took to be an entrepreneur unless I tried at this particular moment in [00:07:00] my life history.And so I did. I quit my job, and while I was trying to figure out what I was going to do when I grew up, I sold Mary Kay Cosmetics. Full-time. So I had been a part-time beauty consultant. Yeah. I decided to become a full-time sales director in Mary Kay. And within five months I was picking up my first pink Cadillac.I ended up doing Mary Kay full-time for two and a half years. And then I had a similar experience, so I called my first moment and some of the people around the world may be familiar with this artist, Keith Sweat. He's an r and b artist who has this song called Something Just Ain't Right.Teresa: Okay, fantastic.Darnyelle: So I called my first moment the Keith Sweat moment. Yeah. And then I called my second moment when I realized that I still was technically sitting behind someone else's desk. I called that my Britney Spears moment. My, oops. I did it again. Right. And so I, I literally was like, Darnyelle, you've merely traded one desk for another.You are not [00:08:00] operating in your God-given gifts and talents and really impacting the world the way that you were uniquely born to impact the world. So I ended up sending my pink Cadillac back to Mary Kay Cosmetics and I made the decision to start the first iteration of what is today incredible one Enterprises.First iteration because listen, again, I did not wake up like this. No one goes to bed a blunder and wakes up a wonder. And so in the first iteration, it took me nine months to make any money, and by the end of nine months, I was out of all of my cash. I had emptied my 401k and I was living client to client.I was trying to figure out how to make this thing work. It was not working, so I did the unthinkable. I filed bankruptcy and I went back to work.Teresa: Wow. And that, yeah, I was not expecting that by the way. I was expecting month nine, something clicked and suddenly all the money came right in it.Darnyelle: No, no. Now 'cause, and here's the thing, Teresa, like how are we going to [00:09:00] change anyone's life if we only tell the upside of the story?Teresa: A hundred percent. I am with you completely.Darnyelle: Right?Teresa: We need to know that. It's not as easy as it looks on paper.Darnyelle: It's not as easy as it looks. And I went back to work for two years. I figured it out in this business on nights and weekends, and I tell anybody, listen a job if you have to work for someone else, use it as your primary fundraising opportunity.I had to do what I had to do 'cause I didn't wanna live in my car and I wanted to make sure that my basic needs could be met. So I took my butt back to work because the business wasn't working. But while I was in the job for two years, 'cause I signed a two year contract. I was fully committed to learning what I couldn't figure out on my own initially, because at the end of the two years, I declared myself unemployable and I was never gonna work for anyone else again.So on January 1st, 2011, I came back into my business full-time and we have not looked by 2014. I had a seven figure [00:10:00] business before you get too excited and, and celebrate me. It was short-lived by 2016. Or early, late 2016, early 2017, I was back into a mid six figure business. You might be wondering why.Teresa: Yeah.Darnyelle: Because I hated my seven figure business.Teresa: Okay.Darnyelle: It was a monster, a circus. It was not sustainable. I hustled my way to seven figures.Teresa: Right?Darnyelle: And I could not keep all the balls in the air, and I burnt out. I got sick and I said, you know what? You can have this business. I'll go back happily to a mid six figure business if it allows me to keep my sanity and have some semblance of a life.And so I went back and I was totally fine with it. I didn't feel embarrassed or anything, but I started to get this little gnawing I used to, it started as like a, a really faint, distant whisper.Teresa: Mm-hmm.Darnyelle: And then it [00:11:00] started to get a little bit louder and a little bit louder, and then eventually it was a shout.Not only was I supposed to be operating a company that did seven figures a year, but I was supposed to be teaching other people how to do the same thing. And so I had to figure out how was I gonna go back into a seven figure business? 'cause I didn't want it to be like it was the last one. Mm-hmm. And that is where the Move to Millions Method came from.I figured out how to build a business sustainably with Grace and E instead of hustle and grind, putting the right systems and infrastructure in place. We got back to seven figures in late 2018. We worked, well. 2018, we were at like 9 63, 963,000. And honestly, if I really pushed, I could have done the other 47,000, but I was like, you know what, this was great.By 2019 we had done $2 million in the business, so, and we had done it in this foreman. So right around that time, I [00:12:00] had started really praying to God and asking God, okay, I think I got myself together. What is it that you would have me do? Mm-hmm. And that is when he gave me move to millions as my movement.So we started going through a rebrand, and as a result of the rebrand, I started working with clients directly on the auspices of helping them to get to seven figures. And since late 2021, we have helped 77 entrepreneurs cross their first or next seven figures, and the majority of them have sustained it over time.Teresa: Right. So there's so much, so much in there that I want to cover. Okay. The first thing I wanna touch on is how awesome it is that you talked about hitting seven figures, which for so many business owners, whether it's seven figures, six figures, eight figures, whatever the number is, there's like a number in our head.Yep. That goes, if I hit that, life will be amazing. Yeah. And you hit it and you [00:13:00] did not like it, right?Darnyelle: No. And I thought if I hit, I thought many things. I thought if I hit it all of a sudden I would be worthy, I would be deserving. And, and you know, that's an issue that's unrelated to the money, but it absolutely impacts the money.Yeah. I thought if I hit it, all of a sudden the heavens would open, the seeds would part, and they'd ride in on a donkey and my life would be forever changed. Yeah. And it wasn't, you know, having all the money and having no one to share it with. I was single. I was. Living out of a suitcase. I was always on a plane going somewhere to talk to somebody about something.I did not have any love in my life. The only person I had to call when something amazing happened was my mama. Yeah. I needed more to life than that. Right? Yeah. And so I think that money by itself, it's, it's a tool. It's not a measuring stick. It's not an identity marker. For me at that point, it was an identity marker.Yeah. I thought it made me who I [00:14:00] was, and so I really had to dismantle the blocks and the beliefs so that I could build myself back up into a woman who knew, just like she knows her name, that she is worthy and deserving of making money at that level. Yeah, and that took a lot of inner...
In this episode, I walk you through four powerful launch strategies - webinars, bootcamps, open houses, and paid workshops and explore the importance of aligning a launch with your business’s unique needs. The centerpiece is the case study of Louise Miller’s Make It Happen Club, where she and I designed the bespoke "Quiet Action, Big Impact" launch. It blends a challenge-style format with an open house approach to authentically reflect Louise’s sense of calm and her audience’s needs.Here’s the thing: there’s no such thing as a one-size-fits-all launch. If you want it to really stick and last you’ve got to pick a launch style that feels like you, speaks to what your people actually want, and suits what you're offering. Key Takeaways1. Don’t Force It - Launch with Intention
Your launch should feel authentic, not contrived. Launch formats like webinars or bootcamps only succeed when they naturally fit your style and audience dynamics. 2. Four Core Launch Strategies
- Webinars — Educational, interactive, and great for feeding high-intent prospects
- Bootcamps — Intensive, immersive, and perfect for engagement and transformation
- Open House — Low-pressure peek behind the curtain; ideal for showcasing offerings
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Paid Workshops — Commitment-filtered sessions that lead to higher conversion rates
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The Case of Louise Miller’s Make It Happen Club
Louise’s business thrives on calm, thoughtful planning. A typical webinar or bootcamp wouldn’t reflect that. Instead, we partnered to create a hybrid launch called Quiet Action, Big Impact—a soft, intentional experience infused with mindful structure. 4. Customize to Connect
Matching your launch approach with your personal rhythm and your audience’s needs doesn’t just boost conversions—it sets the stage for an experience that feels meaningful and memorable. 5. Craft with Clarity
A strategic launch starts with clarity:* Understand your strengths and style * Know your audience’s preferences * Design with intention, not pressure * Launch should reflect your values, not someone else’s playbook
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEEp 339 - Re-defining Productivity and Reducing Overwhelm: Strategies for Success with Louise Miller Connect with Louise Miller on WebsiteConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptYou'll often hear me talk about four different ways of launching, and these are the main ways I teach webinars, masterclasses, same thing, bootcamps and challenges. Very similar, open house strategy for memberships and paid workshops, but what if your business doesn't fit neatly into one of those launch experiences?Because it's incredibly important to create a launch experience that fits you, fits your audience, fits your product, and fits your energy, and that is exactly what I'm talking about in today's episode. I'm taking you behind the scenes of a launch that was done by the amazing Louise Miller for her Make It Happen Club.Where we created a unique launch experience so that it fit perfectly with her and her customers, and her product.Hello and welcome back to another episode of the Your Dream Business Podcast. I hope you are having a good week. Before we get started with today's episode of the podcast, I would love just to ask you a very quick favor if I can.If you are listening to this and you have not yet subscribed, and sometimes people don't realize they've not subscribed, so please go and check if you have actually [00:02:00] signed up to the podcast. If you haven't, I would really appreciate it if you could hit that subscribe button. And also, if I may ask two favors.I know, I know. If you haven't given me a review, I would be so very grateful. You see, podcasts aren't searchable in the way that, like if you're searching for a particular subject, you're unlikely to have a podcast come up as a suggestion. So the only way that podcasts are found and seen is by you sharing it.So I would be so, so very grateful if you could do that. Today we're gonna be talking about how do you know what launch method to use and what if none of them fit? And the way in which I wanna explain this to you is a really cool case study of someone who is amazing and it brings me much joy to do a whole podcast talking about her.I'm talking about the amazing Louise. Now, Louise Miller has been in my world for some time. She, I actually worked with Louise to help me be productive and a little while back, Louise [00:03:00] and I had a strategy day where I went through her stuff with her and helped her with her launch. And Louise has a very distinct type of membership.So when we initially started looking at it, we realized that maybe the normal things I teach on wouldn't necessarily be a good fit for Louise. Let me go back a bit and let me first tell you about the four methods that I currently teach on. Method number one is webinars slash masterclasses. Basically, it's the same thing, just two different names.If you're going to do one of them or if you're going to do a webinar or a masterclass, they're the same thing. Choose the word masterclass because you get a higher engagement rate on that. The second one I teach on is bootcamps slash challenges. The reason I tend to lump these together is they're very similar.There's only a couple of slight differences between a bootcamp and a challenge, but they are pretty much the same thing, which is a launch event over a number of days. So four [00:04:00] days, five days, 10 days, whatever it might be, where you are showing up for those number of days and you're teaching or you are supporting them.Then I teach on the open house method, which is one that not many people teach on, and the open house method is really, really cool. If you have a membership. It has some very clever psychological and marketing strategies involved, which really help you sell your membership in a much nicer. Not sleazy, not salesy way, but in a really authentic way.And it helps you use your current members to really promote that. And then the final one is paid workshops where you show up over a number of days. You teach them something start to finish, and that is just one part of the bigger thing that you sell, and then you sell them into the bigger thing. So I teach on these four different methods, which cover pretty much all the main methods of launching, and Louise and I sat down and we realized very quickly, Louise's membership is not like your [00:05:00] average memberships, and therefore it wasn't quite gonna fit neatly into one of those boxes.Let me start by explaining to you what Louise's membership actually is. Louise's membership is called the Make It Happen Club, and basically it is a space for you to get work done. Let me explain some of the sessions. She has big idea to inspired action quarterly planning sessions. So every single quarter, and I think she launches it every quarter, every single quarter, she does a full planning session to put you back in the driving seat so you can make sure the actions that you are taking are moving you in the right direction.So basically you are working with her in a group setting online and she's walking you through the different kind of activities that you need to do in order to plan your quarter. She then has monthly momentum planning sessions where basically she kind of steps you out of your business for that session and she checks what's happening with the bigger picture.She makes sure that they create a plan that they [00:06:00] can actually follow and they leave with a plan in their hands so they can roll up their sleeves and start taking action straight away. And then she has quarterly make it happen implementation sessions where basically you work on your own big projects that you are in.It's like a coworking, but she does, she actually does. It's almost for the whole day, but you can choose the morning or the afternoon, or if you wanna go to both, you can go to both. And I have been to these, they're like three hour sessions and she checks in with everybody at the beginning and she checks in with everybody at the end.And if you get stuck, you can go into a breakout room with her and she can help you refocus. So as you can see, her membership isn't about teaching. It isn't about training. It isn't about kind of, I was gonna say motivation. That's, it is about motivation, but in a very actionable taking way. Now I work with Louise one-to-one.She helps me one-to-one, which is awesome. But I also have access to the Make It Happen Club, and I do attend the, I really enjoy the implementation session. So when it came to coming up [00:07:00] with her plan and how was she going to do this and how is she going to have a launch that would help people with getting them really in the right mind to understand what she did.We realized that some of the other things weren't gonna work, so we looked at master classes and webinars. She's done them before, but her stuff isn't necessarily about teaching. Now, there are concepts that she teaches and there are things that you have access to, but it's more about the action that someone is taking and giving you the head space and the clarity and the direction.So doing a master class or a webinar wasn't necessarily going to be the best fit because she doesn't teach something, and normally you would have a master class or webinar to teach them. The overarching thing, and then to move them into the the bigger thing or the big course or the big program that fully teaches them the thing.The next thing that we looked at was challenges or bootcamps. When you think of a [00:08:00] challenge or a bootcamp, they are normally all centered around some kind of community where you are giving them daily tasks or you are teaching them something daily. I have just finished a bootcamp. Every session of the bootcamp, I'm showing up, I'm teaching them something.There was additional q and a sessions, there was some mini mindset sessions, but basically they are learning things and doing a bit of action. But the community is a very heavy part of the challenge or the bootcamp because the whole point is that you are pulling everybody together to go, let's do this together, and everyone's motivating each other. Again.One of the things that Louise's membership is very keen on is it's not about the community because it's about taking action. And yes, although it's lovely to get on a call and hear about the other people and what they're doing, it's not about, it's not networking. It's not collaborating with people, it's very much about, in fact, it's almost like her [00:09:00] stuff is like the piece on the internet.It's almost like the space and the quiet for you to get your head straight. So again, communities weren't really going to work because. That wasn't a big thing to her. Again, a paid workshop wasn't going to work because she's not necessarily teaching something and she's definitely not teaching one part of a much bigger thing.So that left us with the open house strategy. The open house strategy seemed to be the best fit. However, it definitely needed some tweaks. With the open house strategy, it's very clever. And although initially it sounds like, well that makes, you know, super, sounds super easy, and it sounds super simple in terms of what an open house strategy is, but there are some very distinct, interesting things that you do.So with the open house strategy, you basically take your membership and you open the doors of your membership for a set amount of time. This is normally five days or a week. And the idea is you let [00:10:00] them into the community of your membership. You say to them, I am opening the doors to my membership. You are getting to see behind the scenes of the membership and you bring them into the community.The bit you don't give them on an open house is you don't tend to give them the vault. The thing where you have all the lessons and the courses and the replays, you don't give 'em access to that. You just give them access to the community where they get to hang out with your other members. And then what you do over the five days or the time period of the open house is you show them every single activity that you do.So for me, when I used to have the membership and I used to sell it as a membership, I would show them what a coaching call looked like. ie would do a coaching call with them. I would do a mindset session with them. I would do some training with them because that's what we did. We might do a bit of networking, like all the different activities you do over the period of a month in your membership.You then do that within a week, real, proper live [00:11:00] activities. So you're not just giving them a taster, you are actually saying, this is a coaching call. Come along. Now one of the many beauties of this, and, and like I said, the open house strategy goes way, way deeper, and there's so much more to it. But one of the beauties of it is they are in there with your members, so they're hanging out with your members.They're on coaching calls with your members, and they're in the community. One of the other really cool things is people don't like giving something up once they have it. So you have them into the community, you have them part of your membership, and then you basically say to them, here's the experience.This is what it's like, what did you think? And then at the end of that week you say to them, would you like to stay? And if they don't want to stay, then on a certain day you throw them out the community. This works so beautifully when you have a completely open membership. So when we looked at the different ways of launching this, definitely fit one of the best ways, however.Community is not a big thing. So how do we show her potential audience what she does? But it [00:12:00] isn't about the community and they don't get access to a vault. But she has got some courses that she offers or some, some training in terms of getting their head straight on things, but it's not really like a big vault of courses.But also, how does she demonstrate what it's like to work with her and work with her community without doing the actual things that she does, because. If she did the quarterly planning, the monthly plan, well one that wouldn't make sense 'cause they would do them too close together. And the implementation, she's basically given them an entire month, well, almost an entire quarter of what she does.And therefore why would they buy from her? So with all that being said, we decided to. Look at how we could tweak the open house, and she liked the idea of it almost being a challenge, but it not being a challenge, and how can we create something? So this is what Louise created. Louise created a four day challenge.That's not a challenge. She even had that on her signup page called [00:13:00] Quiet Action, big Impact. That name for me just sums up everything about Louise and what she does that. It's like getting your head down, being quiet, finding some space, but that making you have a massive impact. She talked about the fact of, you know, how was your first half of the year been?Have you not met necessarily, got where you wanted to be? And she basically put together quiet action, big impact to kickstart their month. So she did it at the beginning of the second half of the year and she wanted to create this four day challenge, not challenge in order to help them get sorted. So she was, felt like she was delivering something.There was a good use of them being there. 'cause that's the other thing about a challenge. You need to have a purpose. They need to have a reason. They need to have, like why would they sign up for it? So she created a really awesome four Day challenge, not challenge, which was also very similar to an open house.What she did is on day one, she did some big picture stuff where she got them to tune into [00:14:00] their vision, get crystal clear about what was most exciting about their goals, and basically made sure that they had a direction and a focus. Day two, she did the whole, let's get ready for action. So she helped them with some NLP and productivity magic.So this was a bit more. Where she was teaching them a little bit about what she did or may helping them a bit more in terms of her delivering also just as an FYI. These were 30 minute sessions because again, like she's not necessarily teaching them something that you need to spend an hour or whatever doing.She was just giving them space and she wanted to make it quick so that they were coming in, doing the thing and going. The whole point of what Louise does is not to add work to someone's plate, it's to help take work off their plate. So if she had said, these are like three hour sessions for four times, like.People would've been like, well, no, that's not really helping. I'm very busy. So again, she understood these are busy people, so she kept it short. Day three was about taking action. [00:15:00] So day three was longer. It was an hour and a half, and it was roll your sleeves up and crack on. It's amazing how much you can get done when you avoid distractions and you have a accountability of your peers.So this was her co-working. So she actually showed them what it was like to sit in that coworking space. And then on day four, she did a 30 minute session on setting it up for success...
WHY THIS EPISODE MATTERSThis isn’t just a story -it's a guidebook for anyone feeling misunderstood, overwhelmed, or afraid to be themselves. Whether you're leading a brand, building community—or just trying to wake up as the truest version of yourself—Jax’s journey is a beacon of strength, clarity, and purpose.In this episode, I chat with Jaxon Feeley a TV personality, speaker, podcast host, and model who shares his powerful, unapologetically authentic path from female to male, all while working as a prison officer. It’s raw. It’s real. And it's packed with strategies to stay grounded, resilient, and true to yourself—especially when the world pushes back. Key Takeaways Harness Hate as a Catalyst, Not a Crutch*
Haters gonna hate—but Jaxon shows how resilience, self-worth, and an unshakeable purpose can turn negativity into unstoppable momentum. Authenticity Is the Ultimate Power Move*
Living your truth isn’t just brave—it’s magnetic. When you’re rooted in who you are, you draw in the right people and opportunities. Inner Work Builds Outer Strength*
Exploring identity and doing emotional work isn’t optional—it’s foundational. Self-acceptance and confidence stem from deep inner alignment. Tough Conversations Can Be Transformative*
The hardest talks—like coming out to family—can lead to love, understanding, and transformation. Vulnerability invites connection. Representation Ripples Outward*
Visibility matters. Jax's story doesn’t just empower—it educates and inspires, especially for trans voices craving role models. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Jaxon Feeley on Instagram, TikTok, Youtube, Linkedin, WebsiteConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptAs a business owner, I think one of our biggest worries is putting ourself out there on social media, on stages in front of other people for fear of what they might say about us. Which is why I really wanted to bring you today's guest, Jaxon Feeley, who has had the most horrific and heinous things said about him and said to him online, and I really wanted to chat with him about how you manage that and how you keep going for a cause.Regardless, even though this is happening to you.Welcome to the Your Dream Business Podcast. I'm your host Heat wearing an international bestselling author, award-winning speaker, TEDx speaker certified coat, and the host of this number one righted podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life.That episode. [00:01:00] I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started.Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I'm your host, Teresa Heath Wareing. And this is a podcast for course creators, membership owners, coaches who are looking to grow their business. But today I have a slightly different type of episode.Normally the episodes I bring you, if you're new. If you're new, welcome. Thank you so much for hanging out with me. Normally with these, with my episodes, we have solos where I give you very strategic, tactical, like do this, do that type episodes. And then I have interviews where I interview the best of the best in the [00:02:00] online space.And I've had the likes of Amy Porterfield and Michael Hyatt and Mike Stelzner, and Denise Duffield Thomas and Stu McLaren, and Dean Graziosi and Ryan Deiss, just to name a few. But today's interview is a little bit different. I am interviewing the very lovely Jaxon Feeley. I met Jaxon a number of different times in various different places, mainly through the very lovely Jo Simpson, and immediately got on with him, thought he was super lovely, and over the various different times of seeing him, he spoke at the Big Fest food.I started to hear more and more and more about Jaxon's story and. If I'm honest, I was hesitant to have him on the podcast, not because I didn't think he was amazing, and I didn't think he's awesome, which I do, but the conversation we're having is a little bit different to the one I normally have.However, after having the conversation with him, I am so, so glad I did. Jaxon is a TV personality, a podcast host, presenter, a speaker, a [00:03:00] model, and a lot, lot more transitioning whilst still serving as a prison officer in 2021. Jaxon uses his wealth of experience to inspire, motivate, and encourage people from all walks of life to find and most importantly live their truth.Jaxon's story is a really, really great story. Initially, I decided I wanted him to come on to talk about how he was treated on social media. Jaxon is very open and has an account where he talks about what it's like to a transition to go from being a girl to a guy, and because he's so open about it, he gets a lot of hate.Like he gets some pretty heinous stuff. And I thought initially it'd be great to have him on through the lens of how does he deal with this hate? How does he deal with people saying the most heinous things to him? Because I know as business owners, one of the things that worry us and I know worries me is I like to be liked.And the thought that I would have to deal with anything, [00:04:00] like even a percentage of what he deals with, I just can't imagine. But I couldn't have him on without him telling his story. And. As a parent, that was really, it was really hard to listen to and really kind of inspiring to listen to. And I guess ultimately I wanted to bring his story.I thought it was a really interesting story. I think he's very charming and charismatic and is a great advocate for trans people. Jaxon was the first trans person I think I'd really spent time with and spoken to. And that was why I decided to bring him on because I just think he gave me different ways of thinking and looking and seeing things and, and it was just, I think for me personally, it was really good to hear a part of a world that I didn't know very much about.So anyway, I feel like I could explain and talk and say all things. For ages when the best thing I can do is just let you listen to the conversation and I would love to know [00:05:00] what you thought. Without further ado, here is Jaxon Feeley. Welcome to the podcast, Jax. How you doing?Jax: I'm alright thank you. Lovely. How are you?Teresa: I am good. I've never said this to you before, but I do love your accent. It's a really, like, it's a really nice and warm and friendly and I, yeah, it's just really nice. I like it. It's all. But, but the Northern accent's so friendly. So if you are, 'cause we have an American, well we have people listening all over the world, but we have a fairly big American audience, so like Yeah.I think it must be fascinating for them when we bring different people on from the UK know and like these different accents, so. Yeah. Yeah.Jax: I know, right. Did, I did a podcast not long ago with, with someone in America and Oh, way up. The dogs are here.Teresa: It's fine. It's fine.Jax: And I was so conscious of like how I was speaking.'cause I tried to like, obviously when I do talks and stuff, I tried to speak maybe a little bit less that, but I was really conscious of. Because they're not gonna know what the, what I'm talking [00:06:00] about.Teresa: Well, I mean I think you are just about safe. I think when we get into Scotland and I was at an event with someone from North Wales, and even that is like for someone who is British, you're like, What do they say? 'cause like that is really strong.So anyway, but we, I didn't bring you on to talk accents, although, you know, just lovely. You know, and they said it could go anywhere. I bought you on. To talk about lots of things, and this conversation is gonna go into lots of different places, I know it's. But where I want us to start is one of the biggest fears that I would say my audience, me, most people that I speak to have, is that when they put themselves out on social media that someone is going to say something.And in most cases they don't. Right? In most ordinary cases, people don't jump on and start saying mean things about people. But you have dealt with the worst of the worst. So can we start by just you [00:07:00] sharing some of the things that people have said to you online? So, sorry we jumped straight in with a deep one there, so.Jax: No, no, no.It's okay. It's okay. Uh, so yeah, I just wanted to give a little bit of context. So obviously I began transitioning from female to male. Did that while serving in a prison environment and started to share my own story on, on social media over the last sort of three years. And so that is more than anything the reason why I get quite a lot of, of negativity online.I do get a lot of positive as well, but obviously, you know, the negative can really, really outweigh that when, especially when it's a protected characteristic that a lot of people don't understand, don't agree with. And so I have had comments from, you know, ones that make me really laugh, but also ones that that go to, you know, you should have killed yourself.You need electrocuting, you need shooting, you know what's wrong with the world, freak, you know, all, all of those things. And.Teresa: Which. [00:08:00] I just can't imagine what that must feel like, like or how that, like the first time you got something like that, what, what went through your head?Jax: I think the first time it started to happen, I had the need to like want to retaliate or want to like say my piece, but all that ever does is consume you.Like, I, I don't need to argue with these people. You know, I think I've been lucky in the sense that because I came from a prison environment, I was very used to having abuse and threats and physical, you know, threats or physical violence, even. Straight, you know, five millimeters from my face. So something that is through a keyboard and through a computer has never really had a massive impact on me like that.Um, but I think you've probably heard me talk about this before. I think the biggest thing when it comes to dealing with online hate and, and comments and stuff like that is doing the, the inner [00:09:00] work on you and Yeah, really understanding, understanding you because. If I let all of the, the, the good comments in, I have to let all the bad comments in as well.Mm-hmm. And without any of those comments, I have to know who I am. I have to know my soul. I have to know that my self-worth doesn't depend on anyone else's opinion, whether they're giving me all the love in the world or all the hate in the world. Mm-hmm. Um, because you can't only let one in. You have to let both in.And so you have to be very careful of. Of putting your self-worth on what other people believe and think. And I think that's what gets lost a lot of the time when people don't do that sort of inner self-work that is terrifying and difficult because you have to know your self-worth and it has to be based on you and your opinion of you, um, to be able to navigate that thing.Teresa: So did you do that work prior to having a profile online and people knowing who you were, so had you [00:10:00] fully kind of got that straight in your head or was that kind of a process as this was happening?Jax: Yeah, it's just, it's almost like learning on the job. Right? Obviously transitioning in general takes a lot of, of self-reflection and, and a lot of.I've always been sort of really passionate about, especially since transitioning and, you know, understanding every corner of my soul. Yeah. And, and what makes me tick, what makes me anxious, what makes me feel triggered, what makes me feel certain ways, you know, why am I feeling like that? Why am I thinking that?What does that mean? And just constantly trying to understand. What's going on in my mind and in my body, and, and if I am feeling anxious or I am feeling a certain way, why is that? And how do I navigate that? And how do I build better relationships and how do I communicate better? And, uh, you know, what, what, what builds me up and what knocks my confidence and what should I be around and what shouldn't I be around?And I think I've just sort of done that. You know, and I, I'm still doing it now and, and don't get me wrong, [00:11:00] it's not easy seeing the comments in any way, shape, or form. The, the thing that I do is, is the thing that I try and remember is. I'm in a situation where I can let these things go over my head, but there's a lot of people out there, especially, you know, young trans people who won't and who will listen to these people and who may take their own life, who may do something stupid, who may have the confidence not because they're listening to all these trolls online saying, yo, what's wrong with the world?Or, you know, you shouldn't, you don't deserve to be alive. And if my thoughts have always been, if someone can see me. He's still happy, he's still living his life. He's still got great friends, he's still doing all these things. He's not stopping posting. Mm-hmm. So I don't have to listen to you. I can listen to Jax instead and just try and provide that little bit of, that little bit of positive representation for, for just being authentic and, and basically saying, you know, fuck you to anyone who doesn't like that.Sorry, can I spell this? [00:12:00]Teresa: It's fine, it's fine. You're fine. There was one thing that, there was one thing that you said that I thought, oh, that's sad. Like, and you are right, and I get it. If you're gonna let the nice comments in, you are, you are letting all comments in. So by going, you know what, and I guess it's not so much, you're not appreciating the nice comments, it's the fact of no, you are not having them create who you are as a person.Which just to kind of like add it to kind of a business thing as well. It's like, it's like when we only feel good about ourselves and people are buying our stuff, right? And it's like, no, no, no, we are that good all the time. Like just because someone's buying or someone isn't buying doesn't mean we're not that good, but we take an external validation.To tell us what, how we are and who we should be and that sort of thing, so.Jax: Right. Exactly. Yeah.Teresa: I had never had I had conversations with someone who had transitioned. I don't think so. I think I, I probably knew of some people who had transitioned. I don't think I'd ever [00:13:00] had a conversation until I met you.And one thing that really struck me, and not that I, I almost wanna go, you're not here to educate us, but I know that is part of what you do as well. Like you are trying to be the voice and, and helping people understand. But the one thing that really struck me, and I want you to go into your story a little bit more because you touched on it, the fact that you were, uh, working in a prison and I thought to myself like, could I imagine a worse place to be working and do that thing.Like, you know how some people make out, like, and, and you know, I don't know. I, I don't even know what you know. Who I've heard say this, but some people make out like, oh, you know, it's just a thing. And it's just, especially with children or younger people, it's just a phase.It's just a thing. And it's like if someone is willing to go through what you went through, this is not just you going, I think I'm, I am this, like, this is it. Like I said, yeah. [00:14:00] It's like how hard could you have made it for yourself? That freaking hard, like literally you could have found an easier like, you know.Get a different job for God's sake. Like, so talk to me about like, what that was like. So if you don't mind, like go back a bit about when was the decision that you were like, actually I'm not, I'm not who I'm meant to be, and how long did that take and, and how did that all fit in with work?Jax: So I'd always sort of like struggled with my mental health and, and feeling comfortable and, and, and feeling that sense of belonging sort of within myself from a really young age.I was a tomboy, you know, I didn't really wanna be very girly and I, and I always struggled with that sort of identity of being, being feminine, but I definitely didn't know that I wanted to be a boy or should be a boy because at, you know, 20 years ago, I didn't have the vocabulary to verbalize how I was feeling.Right. And I only [00:15:00] really started to understand and, and realize and learn about all that when I was sort of 26 years old. But when I look back now and I,
In this episode, I explore why audience growth is the lifeblood of scalable success. I illustrate this with the remarkable example of Alex Hormozi—whose “$100 M Money Models” launch drew over 1 million registrants and delivered tens of millions in revenue. From there, I introduce three powerful strategies—collaborations, summits, and bundles—and share actionable insights and real‑world examples to help you expand your impact quickly.Throughout the episode, my message is clear: you must be intentional and proactive in building your audience. By embracing strategic collaborations, leveraging the concentrated exposure of summits, and crafting high-value bundles, you’ll put yourself in a strong position to grow purposefully and sustainably. Key Takeaways from the EpisodeWhy Audience Growth Matters* A substantial and engaged audience is the foundation for launching high-impact projects and scaling business revenue (e.g., Alex Hermozi's $100M launch).
Strategy 1: Collaborations & Partnerships* Join forces with complementary creators or businesses to tap into new audiences.
- Cross-promotion grows reach while lending authority.
Partnering allows shared resources, content co-creation, and collaborative momentum.Strategy 2: Hosting & Joining Summits* Summits provide concentrated exposure to highly engaged communities. * Being a presenter or participant increases credibility and positions you as a thought leader. * Offers opportunities for deeper engagement, follow-up funnels, and content repurposing.
Strategy 3: Bundles* Bundling courses, products, or services creates compelling offers that attract broader audiences. * Strategic bundling enhances perceived value and promotes cross-selling. * Bundles can also be promotional partnerships—pairing your offer with others for mutual growth.
Overarching Principles* Be strategic: Choose collaborations, summits, and bundles that align with your brand and audience. * Be proactive: Don’t wait for ideal partners—reach out, propose, and create opportunities. * Be intentional: Plan each growth strategy with clear goals and execution pathways.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEHow to run a successful online summit with Krista MillerKrista MillerLizzy GoddardConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptAlex Hormozi's last launch pulled in over a hundred million, and yes, his content and his strategy were brilliant. However, none of it would've worked without his audience. You can't scale a business without having people to sell to. And the truth is your audience growth can't be passive. It has to be strategic, and it has to be something that you actively do.And unfortunately, just putting a post up every few weeks about a lead magnet is not gonna cut it. So in today's episode, I'm sharing three proven ways in which you can grow your list faster.Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing? At the point I'm recording this, I spent the weekend and I'm laughing 'cause this is embarrassing. I spent the weekend watching Alex Hormozi's launch and basically like writing pages of notes, pulling it all apart, doing my own debrief, working out what worked and like what the strategies he was that he used and, and I'm going to probably do an episode where I talk about what he did 'cause it was fascinating.And it was interesting actually, and I didn't, I wasn't gonna go down this side quest, [00:02:00] but lots of people were talking about it online and I felt a little bit like, oh, do people think I'm jumping on this bandwagon? The truth is, I watch people's launches all at the time. And just because his was so massive was probably the reason why people were more interested that I was watching it and also lots of other people were watching it.But at the point of watching his, I was also watching someone else's launch. And when I say watching, I literally, look at how many emails they're saying sending, what are they saying in their emails? What do their landing pages look like? What are their bonuses? What is, you know, if I can watch the live webinar or if I can watch the replay, I go and watch the replay.I look at what slides they use. Like I do this a lot because this is the stuff I teach and I am. Well, one, totally fascinated by it and love this stuff, and I'm a geek and I totally geek out on it. But two, this is how I'm so good at what I do because it's not just a case of like, I did a course on how to do this and now I [00:03:00] know how to do it.That's not the case. I am a marketer by trade and by history. I understand the psychology and the marketing that goes into this stuff, and I constantly watch what other people are doing, so I'm constantly testing things myself. I am. Doing it in practice. And I am really going down side route here now because this makes me think of something else.I was thinking the other week about AI and how AI will take over lots of people's businesses or you know, roles. And I was thinking why would someone or what can I offer that AI can't in terms of what I do? And AI doesn't know what it's like to sit and wait to do a webinar and worry that no one will turn up.AI doesn't have the experience that. Me and maybe you if this might apply to you, has, you know, we know what it's like to do the thing that we are doing. This isn't just theory. We can get our [00:04:00] own results because we're actually doing it. AI can't. So, like I said, for me. Watching other people's launches is not something I just did because it was fashionable, because it was Alex Hormozi and lots of people were talking about it.I was watching it because I watch all launches and I literally have folders on my computer of various massive people's launches. And the breakdown of it and what worked and what didn't and all that. So anyway, but the reason I share all of this is Alex, in his launch, made over a hundred million dollars.I can't even, like, I wouldn't even know how to write that down. I dunno how that looks. That is an insane amount of money. Now. Would I like to make a hundred million dollars? No. I could honestly hand on heart and say, no, I don't wanna make a hundred million dollars. I would happily earn more than I'm earning now.And, and that's in my plan. So I want you to know I'm not saying this because I'm going right everyone, let's make a hundred [00:05:00] million dollars. I mean, if you want to. Awesome. Like, great, let's go for it. But I'm not saying it because it's the amount of money. I'm not interested in having a business that big because that is a beast, right?Well, it's more than a beast. The reason I'm saying and bringing this up and how much he made was because that was only possible. Because of one main thing. Now, don't get me wrong, he used very cool strategies. He did lots of other stuff, which like I said, I, I'm probably gonna do an episode about and break down the 10 psychological and marketing strategies he used.However, the one thing that if he hadn't have had this, it would never have succeeded, is an audience. He has a massive audience. He was saying, and I have notes on all this, and obviously I will. Go into it properly if I do an episode on this, but he has something like 1.4 million on his email list, right?[00:06:00] He had 21,000 affiliates, not individual people, people who were being an affiliate. So imagine if each of those 21,000 just had two people in their audience. You've doubled it to 42,000, but the chances are they have much bigger audience isn't that. So he basically had a massive, massive, probably one of the biggest in the online space audiences out there.And the reason I'm sharing this is because no matter what level of business you want, no matter what size or how much money you want to earn, it is directly going to correlate with the size of your audience. If you do not have a big audience, or no, I'm not even gonna say big. I'm gonna take that back. If you do not have an audience, you are not gonna be able to make money because no one knows you exist and no one knows what you sell, and no one will there be able to buy from you.So your audience is one of the biggest keys to what you do and [00:07:00] actually getting customers. So in today's episode, I want to take you through three ways are really effective at growing your audience fast. So let's go through these three ways and they're going to have a common theme of other people's audiences.And if you've heard me talk about this before, which you should have done, if you've been in my world a while, if you're new, then welcome. I am so very grateful to have you here. And by the way, while I'm saying that, if there's any chance that you would do me a massive favor, any of you, and go and give me a review.On wherever you're listening to this, a lovely five star review. And if you'd share that you are listening on your social media, I would appreciate that so greatly. I dunno whether you know this, but podcasts are not searchable and the only way that people can find my podcast, we don't advertise it. I.e. we don't put money behind it other than on my own organic social media is by other people sharing it.So I would appreciate it so very much if you would share it. Anyway, let's get on with these three things. So I've picked three [00:08:00] things that, like I said. I'm going to give you more people to your audience faster, but because of it, it takes a bit more work. Obviously. The first one is collaborations and partnerships.This, I think, when I think about some of the biggest people in my industry in the online space. Some of these people had very good collaborations with very big audiences very early on, and that would've made a massive difference to how quickly they were able to grow their business. And sometimes it's frustrating.Okay. Like sometimes if I can have a pity party for myself, which I try not to do very often, but sometimes it's like, gosh, if I could just get someone I know, some big name that I know or some friends share my stuff. Wow. Like the difference that could make. But that isn't the case and I can't motivate that.Like, and, and most people don't get that. Most people don't get someone sharing their stuff. [00:09:00] That's massive. But like I said, some people have had that and that has made a massive difference. So what I want you to do is I want you to look at who you can collaborate and partner with. The key thing here is you really need to make sure that they have a same or similar audience to you, because if you are gonna go to the effort and the time of collaborating with them and.It is a collaboration and partnership. There is a two way thing here, which we're gonna talk about, but if you are gonna go to the time and effort of doing that, then you need to make sure they've got the right people, because otherwise you are putting someone in front of your audience that they're not interested in, and therefore they'll start to think this is weird and maybe disengaged a little bit, and you are being put in front of someone else's audience, which isn't gonna do a whole lot for you, and you're gonna be disappointed in your results.So same or similar audiences? Let me give you a couple of real life examples of people within Grow Launch Sell. I have a pediatric dietician in the In Grow Launch Sell [00:10:00] in, she's actually in my accelerator group. She has teamed up with a sleep consultant, so she's a pediatric dietician. She helps parents with children with fussy eating and some other things that I know very little about other than what I've learned from her.And she teamed up with a sleep consultant who helps parents with children who don't sleep. Perfect. They offer two very different things. They're not in competition to each other, and they have exactly the same audiences. So the chances are that. There are going to be an overlap in that group. There are going to be some people who have children who don't sleep and who don't eat particularly well.That's a great collaboration and partnership. Another really good example is a lovely lady called Victoria Phillips, who is in the Grow Launch Sell program, and she started a podcast called. Mum means business. She wants to interview mums who are entrepreneurs, who own businesses and talk about the [00:11:00] Messy Middle.It's a great podcast. Please go and check it out. She's, I've taken a listen and she's awesome. And I have someone else in my community called Megan Tobler who has a community for mums in business, and she also has a podcast where she interviews other business owners and talks about their business journey.Her community is predominantly for mums, and she went on Victoria's podcast. This is a great collaboration because you've got two people who both serve a similar audience, but with different things. So you've got Victoria starting her podcast, and you've got Meghan who has a community. So both of them can benefit from collaborating and doing something together because.Megan can go, I've been on this podcast over here, and if obviously you're a mum, which her audience are, then you might wanna go and listen to it and Victoria can go. I interviewed this this lady who has a community for mums. If you're interested in joining community, go and check it out. [00:12:00] These are great collaborations.So a couple of things to note on this. Like I said, it needs to be a win-win for you and them. It has to be something that benefits both of you. So don't go into it with the mindset of, right, I just wanna get on in front of other people's audiences. It very much has to be a, we can serve each other. You can do things like go live on each other's social media.You could do things like email swaps. You could do things like a joint masterclass or go on each other's podcasts or blogs or videos or whatever it might be. But what can you both do for each other? And you don't necessarily have to do this the same thing. So for instance, you don't necessarily have to both do an email swap where someone can send an email and someone could do a session in someone's group.How can you help and serve each other? So collaborations and partnerships are a really great way to start to build your audience. Also, remember, and I'm gonna keep saying it on all of these examples, you need to be offering some kind of lead magnet or a reason for them to get on your email list. 'cause [00:13:00] yes, we want them to know about us and great follow us on social.But what I really want more than anything. You to be on my email list. Okay. Number two, summits. Now, as I said at the beginning of the podcast, these aren't quick, easy solutions. This isn't like do one thing and you're gonna get loads of people on your email list. These do take work, but they pay in dividends with the numbers you can get on.Summits are great. You can do your own or you can be a guest on someone else's summit. The one thing I would say on guesting on someone else's summit is unless you know them and you know the summit, you don't know how good it's gonna be and therefore how good your results are going to be. My rule of thumb with this would be basically I say yes unless.It's really not my audience. Or the other thing I have to say, I have real issue with, and this was definitely something that I made sure was good in my own summit, was I don't like it when they're like, you need to do [00:14:00] this, this, this, this, this. You need to basically do all the promotion 'cause this is how it works.And they do nothing. Or they have no audience themselves. It's like, no, I wanna see you putting in as much, if not more effort than I'm gonna put in. So the way the summit works is they bring together a group of experts with a common goal. So that's the best way that you can do it. It needs to be as kind of specific and as niche as possible.So you could do a summit around growing your podcast, and it's aimed at podcasters who have started a podcast and want to grow to the next level. So keep it as niche and specific as possible and make sure that all the speakers have the right audience. Like I said, that's roughly how a summit works. And then they tend to basically record.Sometimes it's live, sometimes it's prerecorded, sometimes it's all given out at the same time. Sometimes it's filtered out. I mean, there are various different ways to do summits. If you want to know more about summits, then I've done an episode with Krista Miller and she's amazing is the Summit Queen. Go check her out.But the way that the [00:15:00] summit works and the reason that it's good is everybody who's part of the summit shares it to their audience and therefore. They're reaching way more people than if you were just doing a webinar or a masterclass on your own. You are reaching all these other audiences, and obviously if you are the summit host, you are getting all of the opt-ins.So even though running a summit
In this episode I sit down with serial entrepreneur and internationally recognized wealth & business coach Jessica Crane to uncover the secrets behind building a thriving evergreen online business. Jessica walks us through how she launched her successful venture from day one—capitalizing on ads and a strategic funnel design. They dive deep into why investing in yourself matters, how to measure and iterate based on market feedback, and how personal adversity and work–family balance shaped Jessica’s approach. Plus, we explore a critical long-term vision: building generational wealth.If you're creating a course, membership, or online coaching business—or simply want to make your offering more sustainable and resilient—this episode is packed with actionable frameworks and uplifting wisdom. Key Takeaways from the Episode1. Evergreen Funnels Create Sustainable GrowthBy designing a funnel that consistently attracts and converts, Jessica built a business that doesn’t rely on periodic launches—helping her scale predictably and focus on long-term results. 2. Ads Accelerate Traction and VisibilityStrategically placed Facebook ads played a pivotal role in generating awareness and early wins—underlining how paid efforts, when aligned with a funnel, can drive sustainable growth. 3. Measure, Test, IterateJessica emphasizes that the market’s response is your best teacher. By monitoring performance and adjusting based on real-world data, you optimize your funnel and campaigns for continuous improvement. 4. Resilience Turns Setbacks into StrategyDrawing on personal adversity and work–life complexity, Jessica champions resilience—and how a grounded mindset becomes a strategic asset when building a business that lasts. 5. Think Beyond You—Build Generational WealthThis episode goes beyond tactics: Jessica underscores the importance of creating systems and outcomes that empower not just yourself, but future generations. 6. Balance: The Long GameEven amid business momentum, Jessica stresses the importance of family and personal well‑being—reminding us that balance isn't optional; it's scalable.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Jessice on she_eo_collective Instagram, jessicacranesiss Instagram, Linkedin, WebsiteConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptTeresa: Can you create an online business and take it evergreen from day one and make money? Well, this wasn't something that I thought was possible until I met today's guest, Jessica Crane. In today's episode, Jessica is talking me through how she took her online business Evergreen from day one and started making money.I dig into all of the various bits of the funnel and how it works for her and how it's still working to this day.Hello and welcome back to another episode of the Your Dream Business Podcast. This week we are talking evergreen.Now, this isn't something you hear me talking about a lot because obviously a lot of what I talk about is using launching, and most of those launches are live, and I am actually a massive fan of someone learning to live launch first, understanding what's working for their customers, understanding how they show up, what is great, what isn't great, and then once you've learned, then we can take it into evergreen.However, today's guest literally took a business online and immediately went evergreen and made it a success. Today I'm talking to the [00:02:00] very lovely Jessica Crane. Jessica is a serial entrepreneur, internationally recognized wealth and business coach, and is the founder of the SheEO Collective, a community built to empower SheEO's to build, lead, and conquer.She has a seven figure business and she helps SheEOs create generational wealth by embracing the power of choice and voice. After overcoming personal adversity, she built her empire by combining the grit to overcome challenges and the glam to celebrate success. We have such a lovely conversation.Basically, Jessica's life turned a bit of a corner and through personal circumstance meant her business had to change, and she basically started evergreen from day one,. And you know me, you know, I like to ask all the questions and I like to get really deep and in on, okay, what is it that we're doing here?How do we do it? And we talk about how she uses ads and, and basically. [00:03:00] Through ad spend is then converting people into her funnel, which is then converting them to customers. So we talk through what that is. Then we have a general conversation about investing in yourself and investing in your business and what that looks like and why people might be a little bit intimidated to do that.But it's a really good conversation. There's lots for you to take away from it. And like I said, evergreen isn't something that I always talk about, so this was as interesting for me as I think it will be for you guys. Without further ado, here is the lovely Jessica. Jessica, welcome to the podcast.Jessica: Amazing. Thanks', Teresa. Thank you for having me. Really excited for this conversation today.Teresa: Me too. We met for the first time. In fact, I need to share how we met. 'cause it kind of was funny. So I was talking about the fact and I had to talk generally about the fact that I'm terrible at networking. I really don't like it.And I had gone to an event to the big fest, Doon, and I had got this dress that I'd asked to be fixed 'cause the zip had broke on it. And they said [00:04:00] they'd fixed it. It was my lovely mother-in-law and she said she'd fixed it. And I thought she was gonna sew the zip up so I could just like pull it on over my head.Anyway, this is meaning something people, in case you're like, what are you talking about? Anyway, I put the dress on in the morning and the flipping zip broke, so I managed to get it fixed, except I couldn't zip the dress up. So I then had to leave my room with my dress unzip 'cause it was a zip at the back. And I just found this very lovely woman who happened to be sat down and I just said, is there any chance, weirdly you could sit my dress up?And that's how we met. SoJessica: I was helping girls, right? Like.Teresa: Exactly.Jessica: And I'd been there. So I went to an event where I was getting this award had this tight Balmain dress on and I had to do exactly the same. I had to go find somebody to zip my dress up.Teresa: Brilliant. Brilliant, brilliant. Like, you know, you're gonna get on from that point.And when someone goes, of course as if you dress, dress up, don't look at you like you are actually insane. But it was awesome. So we got to meet and we got to chat and hang out and we [00:05:00] knew some people, which is brilliant, but. The reason I wanted, or there's lots of reasons I want you on the podcast, but one of the ones is because we're gonna talk about Evergreen and I want people to understand, I don't normally do the whole tell us how you got started and things, but you started with Evergreen, which most people can't do.So just take me back to the beginning as to how you came into the online space and then why you decided that option, which might have seemed like an easy option, but it kind of isn't.Jessica: Yeah, absolutely. So I had a face-to-face consulting business for about three years. So I was consulting with businesses mainly in hair, salon, spa, beauty, that kind of industry, even like hotel spas, like all of those kind of different variations and.So I had a face-to-face business model and I lived in Leicester. I was based in the Midlands. So as you can imagine, a lot of my clients were all very close [00:06:00] proximity to me in where they lived. I had a big network of those people, 'cause I've been in that industry for a very long time. I went on maternity leave with my daughter and that's when I started building this business.So I'd done a consulting degree. And I had a, this huge network and they were like, come and help me, Jess, with my business. So it was very much face-to-face business consulting method for about three years. And it was working great around, you know, young children and all of this stuff. But there was two things that I noticed.One, I started to hit capacity. 'cause if you're doing something face-to-face and it's time for money, you're gonna hit a capacity. Yeah. So that's already in the back of my mind. And the second thing that happened was my husband played sport and he literally came home one day, and this was just after I'd had my second child, Hunter.So I had a newborn and a toddler, and he came home and he was like, we are moving. He was like, I'm being sold. And we're moving. And I [00:07:00] was like, what? I was like, when, where, what, how, why? And he was like, yeah, like literally, like right now we are moving to Bristol. And I was like, great. Like I'd never been to Bristol, so I was now selling my house, lost my face-to-face business, moved to a city that I'd never been to, and.Literally lost everything overnight. And I was like, this is shit. I was like, so I didn't have one family member, I didn't have one friend, I didn't have anybody. And you know, under the circumstances that he went to that team was quite pressured as well because they were like, we've brought you in to take us from a championship to a Premiership team.So he had a lot going on. Yeah. That like high pressure environment and I'd lost my business. I was doing everything with the kids, not one friend, not one family member. So I had nobody to help me childcare or anything, and I was like, this is shit. But I was like, when you are in a shit situation, you have to [00:08:00] decide.Am I gonna stay in this shit situation or am I gonna do something about it? And a lot of my clients were still messaging me. They're like, I know you've gone, but I need you to help me. Yeah. Like, can you still help me? They were like, can you come back every now and again? Like, what? What can you do? And I was like, right.Okay. I was like, we need to find a way to make this work and. I was like, so what I'm gonna do is I'm going to find a mentor. I'm going to take my business online so that if this ever happens again, yeah. It doesn't matter where we move, where we live. Like in sports, some of our friends can move every season.Mm-hmm. So I was like, this potentially could happen again and I need to future proof my business. So I was like, I'm gonna take it online. But then as I started looking in this crazy on online space.Teresa: So what year was this? Sorry.Jessica: This was 2016.Teresa: Okay, so fairly early [00:09:00] doors.Jessica: Yeah. So I was like, this is a crazy world.Yeah. A lot of people were launching, so I was looking around and a lot of people were launching and I was like, this is just not gonna work for me. Like one my husband does not have a nine to five job. Like he can be gone at 6:00 AM back at seven. He could be gone all weekend if they've got a game away like, and sometimes they're like, they don't have a schedule.Sometimes they're just like, oh, we're gonna train till X. Yeah, X time today we're gonna have a meeting. Like it's very light spur of the moment. Like sometimes they'll have a week off and they're like, you've got a week off from today, and you're like. Great. Okay, great. Yeah, there's no planning. There's no notice.So I have to do all of that as though I'm doing it almost as a single parent. Yeah. So I was like, I, I was terrified of launching as well. Because you remember on the TV where the politician was talking on Zoom and then the child on the stroller comes in in the back?Teresa: Yeah, yeah. Literally. [00:10:00] That's your life.Jessica: I was like, that's gonna be me. I was like, I have to learn new, but like I was like, there's things in my environment that a live launch will be in life, I just don't think.Teresa: Would be a nightmare.Jessica: Take that risk. So I was like, I need to find somebody who does this in an automated way in an evergreen way. And that's exactly what I did.So I took the business online and all of our sales and marketing processes were evergreen from day one. And I think that the reason it worked is because I also think, one, I didn't have any time, and that can be a gift because when you don't have time, you have to be so strategic of how you use that time.Like, I literally, the, the little time that I did have, like my mentor was in America, my coaching calls were in the middle of the night. Mm-hmm. Like, and my son loves, loved to wake up about four times a [00:11:00] night. Brilliant. So, yeah, it was awesome. So I was like, I'm with them all day because mm-hmm. I'm the only person who can take care of them here.With nobody, and I was on these coaching calls all night. He was waking up all night. Like honestly, it was hell on Earth for about six months, but I was like, it has to work or it has to work, because there was just no other option. I was like, there is no other option. Yeah, I was like this shit, and it has to work because I also, I'm not one of them moms.I love my kids, but I'm not, I'm not a stay at home mom. I'm not a, yeah. Do you know what I mean? Like I love my kids.Teresa: Yeah, a hundred percent. And I'm the same.Jessica: Your kids.Teresa: Yeah. Yeah. I, yeah. When someone says to me, my dream is to do the school run, I'm like, wow.Well, like, 'cause that is not my dream. Like, good on you if that's what you want.But for me, hell on earth. No.Jessica: I'm the mom. That wheel spins up. Get out. See you late.Teresa: Yeah, [00:12:00] you and I would've been friends if we had kids at the same age.Jessica: Much so. So for me, and I think sometimes as a business owner, I think you do need to put yourself under that pressure of target.Teresa: Totally.Yeah. I think that is the point that I wanted to kind of bring back up was the fact of, you said.It had to work. Or it had to work. Right. And I love that because, and it's funny, when I started my business, I was a single mom. I had a house to run. I had no choice. Right? And when people go, well, how did you do it? I kind of can't tell them because I just did it. Like I didn't have a choice. It was either lose my house or move back in with my parents, which had been hell on earth like.Or take my child outta nursery, which again was not a thing, like I had to make it work. So I think sometimes when you are pressed for time, you suddenly become the most efficient you've ever been in your life. Yeah. And when you have no choice, you make it work. So talk to me then, because this for [00:13:00] me, right.As a person who. All day, every day talks about launching and talks about online business and talks about selling things online like you did what other people want to do. And the I tell them is very difficult to do, which is to go straight into evergreen. 'cause one of the things that I would teach is let's launch live launch first.Let's work out. What everything is, how people like what they want, how this works. And then when we know what we're doing, we evergreen it or we can evergreen it. Yeah. How did you know what to do or what did you do in those first days in terms of putting this on evergreen?Jessica: Yeah, so I had a mentor who had a proven funnel and a proven system and a proven process.So I think number one. You've gotta go find a mentor who's doing the thing that you want to do. And I know that we've spoke about this before, Teresa, like I truly believe every strategy works. You just have to work the strategy. Yeah. So does launching work? Yes. Does evergreen work? Yes. Does Facebook [00:14:00] group work?Work groups work? Yes. Does email work? Yes. All of these things work, but you, you've gotta go and find the person with that strategy and then you've gotta work hard to dial it in. So he had a strategy. And he taught me this strategy. So we have like a VSL funnel. That's one of our main evergreen funnels. Right?Teresa: What do you mean VSL?Jessica: So we run an ad through an opt-in page where they watch a prerecorded video. Mm-hmm. Which can be anywhere like seven to 30 minutes. So it's almost like a mini webinar, which then takes to a phone call and then our sales team onboards them into the program that's suitable for them. So that'sokay.That is our evergreen. And then obviously we have our emails, our automation and everything else running under that as well. So all we really have to do, and that funnel has been running every day from 2016 to today.Teresa: Wow. That is crazy.Jessica: We have periods where [00:15:00] we put more traffic through it, periods where we put less traffic through it, but ultimately that same one funnel and it's done over...
In this episode, I reveal a powerful and refreshingly different approach to launching: paid workshops that deliver massive value and real results. I shared how this strategy helped me to achieve a 25% conversion rate, outperforming many traditional launch methods.Rather than running standard webinars or free masterclasses, I focused on creating a high-impact, paid experience that dives deep into a specific piece of a larger offer. This not only attracts more committed attendees but also lays the groundwork for better engagement and sales.If you're a course creator, membership site owner, or coach, this episode is packed with actionable insights to help you create a more authentic, profitable, and connection-driven launch strategy. KEY TAKEAWAYS COVERED IN THE PODCAST1. Paid Workshops Attract More Committed Leads
Charging for your workshop (even a small amount) helps filter for serious, engaged participants—resulting in higher-quality leads and better conversion rates than free webinars or masterclasses.2. Depth Creates Trust and Sales
By focusing your workshop on one specific, valuable topic, you can go deep and deliver real results. This builds trust and positions your offer as the natural next step, making selling feel seamless and aligned.3. A Launch is an Experience, Not Just an Event
Theresa emphasizes that a successful launch should feel like a guided journey for your audience. Strong community support, intentional content, and a structured experience all work together to increase connection—and conversions. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptToday I'm gonna share with you an amazing strategy that I have used to launch my big grow launch sale program. That has converted at 25%. And this strategy is something that I love doing. It feels super easy and it doesn't feel sleazy or salesy, and I think it's something that you can use in your business too.Welcome to the Your Dream Business Podcast. I'm your host, Heath wearing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in.In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated. And are gonna stop you from getting in [00:01:00] your own way. So if you're a course creator, membership owner, or coach, you're in the right place.Let's get started.Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I'm your host, Teresa Heath Wareing. In today's episode, I'm gonna talk you through one of the launch methods that I've been using this year. Now, this is a little bit different to what I normally do, but it's working really, really well.And actually the last time I used it, and I've used it three times this year. It converted at 25%. Now, if you followed me for a while, if you know me, if you've seen my content, you know that on average a conversion from your launch list. So let's just go back. I feel like I'm rushing into things. So if you don't know, you have your email list.And then when you promote a launch, you have a launch list. So the people who. Are on your emails that sign up to take part in the launch. And normally from your launch list, you can expect between one and [00:02:00] 8% and that's on average what you will get to buy one to 8%. And this launch method that I used converted for me at 25%, which is awesome.And not only is it awesome, but it actually feels really good. It feels really nice. It feels like a very easy way to connect with my audience, to connect with my customers, and then to give them an offer in a really lovely, non-salesy, non sleazy way that they then make a decision whether they want or not.So let me kind of take you back and talk about what we are doing in terms of this launch method. When I talk about launching, we talk about launch experiences, and it's really important as a online business owner, so someone who has a course, a membership, or a group program that you create some kind of experience around the launch that you're doing.So ordinarily these are webinars or masterclasses, same thing, just [00:03:00] different names. These are things like boot camps and challenges. And also I teach on a method called the Open House, which you have a membership is a really, really cool method. In fact, I think I've probably done an episode about it.So if I had, I'll link it in the show. So we have these different ways of launching, and I've done a new way, and it's not new to me. Lots of people have done it before. It just seems to be working really well for me. So this way is about doing workshops. So your first question might be, well, what's the difference between a workshop and a webinar slash masterclass?Normally with a webinar or masterclass, you are teaching them something for an hour. You, there's the whole thing around. You teach them the what and the why and not the how. The how is the thing that you are selling. So let me explain that a little bit deeper. So you're teaching them, let's say I'm going to be teaching you how to do an open house.So I am in, if I was doing a webinar about how to do an open house train, this all sounds a little bit better. [00:04:00] 'cause obviously I teach launching. If I was doing a webinar about how to do an open house, I would teach you what an open house is. I would then teach you why you need an open house. But I wouldn't necessarily go heavily into the how to do an open house.Okay. That's what you tend to do in a webinar and a master class. You give them the what and the why and a little bit of the how, like a tiny, tiny bit, and then your main program is the how. With a workshop, it's different. And with a workshop, what you are doing is you are going deep, but you are going deep on one aspect of the whole thing that you teach.So obviously, I'm gonna give you examples of my stuff because this is what I've done. I have Grow Launch Sale, which is a big program, and in this program we go through how to grow your audience, and I go into what makes a good lead magnet, how to make a lead magnet, how to get in front of other people's audiences.And lots of other things in that growth section, in the launch section, I [00:05:00] take you through every way that you can launch. So I talk you through how to do webinars. I tell you how to do challenges and boot camps. I tell you how to do open houses. I tell you how to get people to turn up to your launches. I talk about launch numbers, I talk about launch debriefs, and then in the sale part on the sell bit, I do the, the kind of, you know, how you do a sales page and what you put in sales emails and how to sell.Now that is a big program and it comes as support and it's, it's a big program. So instead of trying to do, and, and again, a webinar would kind of be over the top, right? It wouldn't deep dive into any one of those things. It would be generally about how to launch or generally about online businesses.Whereas when I do a workshop, I take one aspect and I go deep on that aspect. So the ones that I've done so far, I did list building, but unfortunately for me, it wasn't specific enough to my audience. So I ended up having people on who wouldn't be right for my program. So that was a really interesting test for [00:06:00] me.The next one I did, and I've done a couple of times now, is on how to actually do a webinar, IE when you get on the webinar, when you are literally on screen. What do you do? What do you say? What order did you put it in? And then the, the third one I've done is on how to do an open house. So let me talk to you about the webinar one.And, and like I said, this, this feels hard for me to keep up, let alone if you're watching this or listening to this. So for me. When I'm doing a, a webinar one, like I said, my workshop is I am teaching you exactly what to do on the webinar. And the thing that I love about this method so much is that I get to give, now one of my biggest problems with anything that I do is I'm an over giver.Like I can't help but want to share all the things and sometimes. As business owners, we have to be careful about that because actually that can be, that can stop people buying because you give them so much and then they go, well, I don't need to [00:07:00] buy. So that bit is is really difficult for me. What I'm able to do with the workshop is one, sorry, I should have said this.It's a paid workshop. It's a low cost paid thing, so normally my workshops are around 49 pounds or dollars, and that's kind of where they would stay. They get to work with me for a set amount of time. So I've tested various things and the thing that's working really well for me is to do. Four sessions.And again, it depends on how much you're teaching, what the transformation is, what the outcome is. But I tend to do four sessions and I tend to do them over two weeks because the thing with the workshop that I'm doing is I'm giving them homework. I'm giving them something that they need to do in order to actually, you know, have the transformation.So normally week one it would be on the Wednesday and Thursday, and then week two it'd be on the Tuesday and Wednesday. They have four sessions. I also throw in a bit of mindset. I'm a certified coach. It's in with what I do, so that makes sense to [00:08:00] me. If you are not a certified coach, if that's not what you do, don't throw it in.But I'll throw in like two mindset sessions as well. So they get ultimately six sessions with me, too many mindset and the the other four are one hour sessions. And what I do in those sessions is I teach them everything. So I literally go deep, right? I don't hold anything back. I walk them through, slide by slide.I give them the slide template. I give them swipe files on how to get people to show up live or turn up live. I can't remember what I give them now. I give them those things. I don't hold back. I give them an amazing service. I give them such a good product, and I 100% deliver on the transformation of I will teach you how to do a webinar while you're on the webinar.The the beauty of this is I'm showing up, delivering and it feels so good. I love that stuff, like get me on training, get me on [00:09:00] coaching calls. I could just do that all day every day, so it really fits in with me and what I love doing. The next thing is it gives them a really good idea of what it's like to work with me and what I'm like, so when they see the level of detail in which I deliver this one particular subject, they get an impression of, oh, okay, this is what she's like, what I'm like to answer questions, what I'm like when I'm doing coaching, like they really get an understanding of who I am, what my program's like.The other thing that's really key about this is the reason it's chargeable is because I want them to show up. I want them to be invested, and if it's not chargeable, they're not gonna do that, or not as much. So the chargeable bit is important. So I'm only getting people who really want to know and understand how to do, let's use the webinar example, how to do webinars, which is perfect 'cause they are my customers.I am getting them to spend some [00:10:00] money. So they're invested, so they're showing up. The fact that they're showing up means that they're doing the work, and it means that they're going to get the transformation, which means they're going to have a much better experience. And it also means that they get to ask me questions about their business and a much more tailored approach.And then at the end of the workshop, they come away with the transformation. So it's not, nothing's held back, nothing is not given to them, but it's on one specific part going deep, on one part of a much, much bigger program. So what happens is. I feel like I have almost been selling the entire workshop.Now, I'm not selling the entire workshop. I'm not actively selling, but by me showing up and teaching and helping and supporting, I am kind of selling because they're getting to see how I am and what I'm like. So that's the one kind of cool bit when I actually then get to the sales bit. Now, what's super fascinating with me and what I do is it's all very meta, right?[00:11:00] And I am so honest about this. I will say to them. The last session that I teach in this math, in this workshop is how to sell on the webinar. And I say to them, okay, you are literally going to see me do this now as I move into selling Grow, launch, sell to you. And again, I say it right from the beginning, I say from Workshop one.Like, you are going to have a great experience. You are gonna get everything you want, but I am gonna make an offer. And because of that, I want you to look at how I'm showing up through the workshop, what I'm saying, how I'm. Like subtly telling you about Grow Launch Sell. So for me it's really interesting because like, like I said, I teach this stuff, so that's tricky that, so I have to be so open and honest about it and I would only ever be so open and honest.But when we get to the last session now, inevitably the last session is the best session. That is the case with everything. If you're doing a challenge or a bootcamp, the last session where you sell actively, like I said, you've been kind of selling. I can't think of the word. It's not actively, but you've kind of [00:12:00] been hinting at the selling going through.But in the last one is literally when you ask people to buy, that's the session that I make sure is the best. Now, normally it's where you tie everything together, or for me, because of how I broke down, I think it's where I tell people how to sell on a webinar. So it's a really good session. So. On that session, I then move in to a sales pitch, if you like.It's kind of the same kind of pitch as I would use if I was doing a webinar, but it feels so easy and it feels so simple because I basically say to them, you've been hanging out with me for the past few days. This is what the program covers. This is what it costs. This is what I'm like, if you want this, if this is going to be helpful to you.Then Perfect. And the other good thing about going deep on one aspect is it's like, okay, you know what? It's taken to understand how to do this one bit. There is so much more to it. Like showing up and doing the [00:13:00] actual webinar is one thing. Getting people to turn up, getting people to join, getting people to sign up, getting people to buy what the sales page looks like.What are the emails that you're sending? Is your list even big enough? There is so much more to it than just that bit, and they're able to see that. They're able to see, okay, we've done a lot of work. I've shown you this thing, but there's so much more, and if you want help with the rest of it. Then great.Now, if they don't, and if all they wanted was how to do the webinar, when they turn up live, perfect, brilliant. They've got it. They walk away happy. They don't feel like they've been mis-sold, they don't feel like it was a, you know, bait and switch type situation. I have fully delivered on the thing.However, I have made an offer at the end. Now, a couple of kind of key points in this, and I'm, I, I'm gonna write this up as a proper strategy. Two, put into Grow, Launch, Sell, funnily enough, but couple of key points. One, like I said, I charged for it. I think that's really important. Two, I have a community with it.[00:14:00]I trialed it without a community, didn't work, was so, was not as successful. I didn't feel that I was giving as much now. I just used Telegram as a community. Because I am not big on Facebook, I really don't like it. Personal preference, so wherever you want your community. But I would definitely have a community and I would definitely be interacting, answering questions, getting them to post their homework in that community.That worked really well. Then the next thing that worked really well is I gave them a deadline in which to watch the replays. So because this is so cheap. I couldn't, and I did the first time and I've since changed my mind. 'cause again, what's so good about when we rinse and repeat things, we work out what works.We work out what's good, what's not good. So the second time, I didn't give them the, I didn't give them the replays forever. So basically they had a number of days in which to watch the replays. Again, the reason that works is because those people are like, oh, I'll get round to it. They have no choice. They have to make time for it.[00:15:00] So I took the replays down before they finished. The other couple of things that worked really well for me is I actually did a order bump on it and I had like 47% of the people buy the order bump, and it was actually a swipe file of emails. I can't remember which ones they were, but it was. Some really good emails that would support this whole thing really well.So that was a really good intake of that, or a good conversion number. And then, like I said, when I came to the selling bit, it didn't feel horrible. What I could do as well is I kept the window short, so I think it was like a five day window to buy. I posted in the community and then when the doors closed, I closed the community.Like I said, for me this was such an awesome way to sell because. When I was showing up doing something I love, I was delivering and giving someone exactly the transformation that they were asking for, but it was on one particular aspect of my entire program, and I could really easily [00:16:00] show them this is the level of detail and the level of care that you get when...
In this insightful episode, I was joined by business and life guide Mel McSherry to explore the transformative potential of Human Design in the world of entrepreneurship. Together, we unpack how aligning with your unique energetic blueprint can dramatically shift how you work, make decisions, and grow your business.I also shared my personal journey as a Projector with Splenic Authority, revealing how Human Design has helped me create a business that honors my energy and intuition. Whether you're a seasoned entrepreneur or just starting out, this episode offers practical tools and fresh perspectives to help you run your business your way.KEY TAKEAWAYS COVERED IN THE PODCAST Aligning Your Business with Your Energy Increases Flow and Success*
Understanding your Human Design type helps you create a business model that supports your natural energy patterns—whether that means working in short bursts, waiting for invitations, or following your gut instincts. When you align with your design, work becomes less of a grind and more of a flow. Decision-Making Improves When You Honor Your Authority*
My experience with splenic authority highlights how powerful it is to trust your body’s intuition. Whether your authority is emotional, sacral, or splenic, honoring it leads to more confident and aligned decisions in both business and life. Rest and Customization Are Not Optional—They’re Strategic*
Traditional business hustle doesn’t work for everyone. For types like Projectors, rest is not laziness—it's essential. Customizing your business strategy based on your Human Design can lead to greater sustainability, creativity, and long-term impact. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Mel on LinkedIn or Instagram, WebsiteConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or FacebookTranscript Teresa: Have you ever wondered why certain business strategies feel amazing for some people, but make you want to run and hide or you thrive in some situations that other people would hate? Well, today on the podcast, we are diving into human design, and if you've not come across human design before, it's not just another personality test.It can actually help you understand how you like to show up and work in your business, what energizes you and how you can work so you don't burn out.Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I'm your host with Heath Wearing. Today we have an interview and I'm going to give you a slight woo warning, okay?And what I mean by that is the interview today we are talking about human design. Now, some of you might know what that is and think, awesome. Can't wait to listen to this episode. Some of you might know what it is and go, that is not my bag. And some of you might not know what it is and go, we'll see. It is more on the woo side.Now. Can I just say I, well one, I don't like the word woo, but anyway, we'll get over that. [00:02:00] Can I say that I had, I used to have, when I was doing a lot more mindset stuff in, in the business, I used to have a lot more of this kind of stuff on the podcast, and I recorded some episodes of people who were more spiritual and talked about spiritual stuff, and I actually didn't put the episodes out.Now, the reason I didn't put those episodes out were because when I came to do the hook, I couldn't find a good reason for you to listen to the episode, and that is really important for me. I know you are very busy. You have a million podcast that you can listen to and you've chose to listen to mine, and I am eternally grateful for that.And I never want to waste your time. I never want to put an episode out, even though we do an episode every single week, I never want to put an episode out that I'm like, nah, about just, that's noise. Kind of sums up that feeling. I never want to do that. [00:03:00] So I'm really careful. And like I said, I had recorded some episodes that spiritually were very spiritual.I really enjoyed the episode and recording it, and I found it really interesting. But when I went back to, listen, I didn't. I didn't get anything. There was nothing that I could pull out of that episode to go listen to this 'cause this is brilliant. So I kind of steered away from it. Anyway, when I got approached by, and I can't remember whether Mel, the woman that's coming on today approached me directly or whether it was like through an agency or whatever.But when I got approached for Mel's and I listened, 'cause I, when people apply to come on my podcast, I go and listen to podcasts that they've been on to see what I think. I just really fell in love with her, like, she's so cool. I really loved hearing her and even though it is a subject that's more on the woo side, she's so cool and down to earth and like.Really just the way she talks about this stuff is really, really cool. And I just knew I had to have her on and she didn't disappoint, and I love the episode [00:04:00] and she is really cool. Like, I really, really like this woman. So there's your woo warning. Okay, it is a little bit woo at times. Now your second kind of piece of information that you might need to know is as a podcast host.I sometimes, well, it's because it's my podcast that I get to speak to people. I get to pick their brain about stuff specific to me. Now, I try really hard to make sure, again, that I want good episodes. I want you to get a lot from it. I almost couldn't help myself of like, right here is my chart, here is my human design.What does this mean about me and my business? So I'm gonna apologize now in advance that basically I did pick a brain about my human design. However, I am hoping that this translates as a really good example of. This is how human design works with you running a business and what it means for you running a business.So rather than just talking theory of if you were this human design, [00:05:00] then you might wanna show up like this, or you might wanna run your business like this. I am as always an open book, very vulnerable, very honest about me and my business, and. She explains to me how my human design and my business kind of fit and where they don't fit and that sort of stuff.So I love this episode. I think it's really cool. I think Mel is ace. I love her to bits. Really enjoyed having this conversation. Also, just so you know, I, she goes through my chart, we explain how to get your chart and all that sort of stuff. So, and I, I almost don't wanna tell you too much here 'cause I'm not the expert and I will no doubt mess it up, but I actually put a copy of my chart in the show notes. So if you are so inclined and interested to see what it looks like or you know, human design and you are interested in what mine says, my chart is actually the show notes. So if you head over to teresaheathwareing.com/415.Slash the numbers 4 1 5 as in adding in the words the numbers just forward slash 4 1 5. I'm sure I didn't need to explain that, but just in case then [00:06:00] you can see my chart. There's a copy of my chart in the show notes just in case that's of interest to you. Mel is an international business and life guide and helps, inspired yet overwhelmed entrepreneurs honor their lives and become the architects of their own success.Mel has been an entrepreneur since 2010, has launched two successful businesses, become a two times published author, and has spoken over 200 plus times all over the USA and overseas and has created a true life by design. I know you're gonna love Mel and this episode. Can't wait to hear what you think.Without further ado, here's Mel. Mel, welcome to the podcast.Mel: Thank you so much, Teresa. I'm so excited to be here.Teresa: Well, we've already been chatting, so I am very excited because I am confident we are gonna have such an interesting conversation. It also might be a conversation that someone might not ever have heard of.Mm-hmm. And I think what I. The reason I [00:07:00] bring things to the podcast is one for my own keen interest and to pick the brains of someone who's an expert on something that maybe I wouldn't get access to. And secondly, just to bring things for people to go. Okay. That's interesting. Mm-hmm. And like maybe they get something for it, maybe they don't, but like, just to present something to you so.We are talking about human design.Mel: Yeah.Teresa: And someone will either be sat there going, oh great, I know what that is. Or someone is like, what on earth are you talking about? So let's just start off with the basic, what is human design?Mel: So human design is a system that has been brought together by utilizing five different modalities.So we have astrology. I Ching, Chakras, Kabbalah, and quantum physics. And what it does is it shows you your energetic blueprint. It's also coined to the science of differentiation. And I love that because it shows you how profitable, and when I say profitable, it's always threefold mentally, emotionally, and financially.Okay. But it shows you how [00:08:00] profitable you are as yourself, and it is such a beautiful tool for you to have, because it's your operations manual. It shows you how much energy you have, where your energy comes from, how to make your best, most profitable decisions, how to create your most, you know, fluid and easeful processes to create what you want.It gives you the why behind your how. And really clears out a lot of the noise of the shoulds of the I, you know, the, I need to, all of the things that can tend to disrupt us from creating the business, the money, and the life that we want.Teresa: So I went to write down where it came from and I couldn't even spell half the things.So we won't even worry about that. I'll just go tick. Great. There you go. So when we, so actually firstly, why did you get into it? Because it's quite, I've only heard of it a couple of times and the people I've heard it from are very, I don't even know how to describe it. [00:09:00] Spiritual. Mm-hmm. Woo. Like whatever it is.Mm-hmm. I don't know what the, the all encompassing word for it, but what made you even come into it in the first place?Mel: It actually found me and it found me twice, which is really interesting.Teresa: Oh, when it did that.Mel: I know because it found me. Hello. The person it found me. Well, and we were, we were kind of discussing this in the dream a little bit about how you hear something and you go, oh yeah, that's great.And then you kind of move on. Mm-hmm. So it first found me, actually in 2017, I was starting a meditation mastermind with a spiritual coach that I worked with for, for years. And it just came up in conversation and I was, you know, just kind of dipping my toe into the quote unquote spiritual world coming from a very religious background and from kind of deconditioning from that. Yeah. Which is a whole story we don't need to get into.Teresa: Oh, I could have, yeah.Mel: That's a whole nother episode.Teresa (2): Yeah.Mel: And I wanted to find something that was my own, and so it came up in conversation. I got my chart. And all I read was [00:10:00] my type. Now there's a lot of pieces of information inside of human design.I call it the ultimate onion of personal development because there's so many layers to it. And the first layer I saw was my type, which is just your overarching description of your energetic blueprint. And I went, oh yeah, no, that's me. Cool. And moved on. As I moved on, my business really took off. On paper.On paper, I was making great money. I was traveling all over the country speaking. I was being flown overseas.Teresa: Sidetruck. Was your business in this or doing something in this?Mel: No. No.Teresa: Was it completely d different? Okay.Mel: I it. I was in more of the traditional formulaic business coaching world. Okay. Of, okay. You know, pick your framework, stick to your framework.Don't get too personal, you know, very masculine, quote unquote. Processes. And I subscribed to that because I thought that's what was going to provide me the success that I was looking for.Teresa (2): Mm-hmm.Mel: And as I mentioned on paper, it did. [00:11:00] It I looked fantastic.Teresa (2): Yeah.Mel: And internally I had never felt more honestly inauthentic and disconnected to myself and my business in my entire life.I was, I would be looking at my bank account. This is it. This is, this is how success, I don't, I don't like this, butTeresa (2): yeah.Mel: I don't know what that is. Right. I didn't have the vernacular to advocate for myself. I just had the financial proof that technically what I was doing was working.Teresa: Yeah.Mel: And so fast forward to 2020 and I, the same spiritual coach that I worked with invited me to a retreat in Sedona, Arizona.And. Human design came back up again, but this time it was from a fellow attendee who was talking about it, and she read my chart with me and I stopped. It was the most validating and confirming piece of information [00:12:00] I had ever received because personal development, we find hooks, right? We find pieces of somebody else's story that makes us feel seen and heard, which is beautiful, and we all need that.However, what it doesn't do is it doesn't give you the steps of what to do with that.Teresa: No.Mel: It just is like, yay, sweet. I feel seen. Yeah. AndTeresa: now what? What do I do?Mel: Yeah. Yeah. And so, and when I had my human design read to me. As I mentioned, it gave me that validation and confirmation of what I already knew about myself, but didn't trust because it wasn't proven to me.It wasn't shown to me. I didn't see it on anything. It was just a feeling. It was just an inclination, and when I saw that report, it not only gave me that validation, it gave me the vernacular to start advocating and shifting how I was showing up inside of my life and inside of my business. And interestingly enough, this came two weeks before lockdown.I'm located in Chicago, Illinois. We were in [00:13:00] lockdown for a long, long time.Teresa: Yeah.Mel: And it definitely presented itself at a time when I would have the capacity and the need to really reevaluate my business, reevaluate who I am, and truly for the first time, honestly. Understand who I am and relish in who I am and make decisions from a place that is grounded in my knowledge and in my understanding, as well as the strategies that are customized to always keep me in that profitable space.Teresa: So I'm just trying to like liken it to when someone is so confident about something or so. Sure. And the way that feels. Mm-hmm. The way you show up the way. Yeah. So. We have, I coached someone a while back and I'm, I don't normally swear on the podcast, so I'm gonna have to like abbreviate this, but basically she was doing all the things.So she was showing up, she was doing the reels, she was doing the story, she was doing the emails, she was putting the offer [00:14:00] out and no one was buying, nothing. And we joked that she had. F off energy. Right. That basically that even though she was going through all the steps and all the process. Yeah. Yes.Something somewhere was going, don't buy from me, don't buy from me, don't buy from me. And she, we worked together for a, for a while, but we worked together to begin with about like what is going on here? Like, yeah. And that isn't necessarily where I dig into, but she was very spiritual anyway. And I was like, why isn't this fitting?Why are you not confident? Are you not happy? And we worked on the confidence and what she was putting out there and how she felt about it. And it was like. A switch went. Mm-hmm. She was on paper, do nothing different, right? Mm-hmm. She wasn't, she was showing up in the same way. She was still doing the emails, she was still putting the offers out there, but something, because she'd got so aligned with what she was, who she was, what she was offering, and so confident in it.Mm-hmm.She started making money and people started buying from her and opportunities kept coming to her [00:15:00] and it literally was like. It was a bit like magic because she was doing everything on, on paper. I was like, yeah, tick done, tick done. Yeah. And yet it just wasn't happening. And when we dug into like she wasn't, she didn't feel aligned and it wasn't showing up.Right. And, and when she put all that better in place, it kind of all worked. So having that feeling and the confidence we show up with and the. The joy in which we take in our work is so nice. And if this is what that gives us, thenMel: mm-hmmTeresa: Bring it on. Like let's do it.Mel: Absolutely. 'cause it's that customization that she found for herself, and that's what we're not taught to do, especially in the entrepreneur solopreneur space. We are taught to seek the expert. Find that one funnel, that one, you know, 60 K and 62nd magical pill that you just need to throw back up onto your audience and tatar you're...
In this episode of the Your Dream Business Podcast, I’m sharing how I hit my biggest revenue month ever in May! I talk about the strategies that made it happen—like using a high-conversion launch, really narrowing down my niche, and focusing all my efforts on one top-tier product. I also dive into the value of low-cost workshops, changing up how often I launch, and seeing every move as a test to get better results. This behind-the-scenes peek gives you practical tips and mindset shifts to boost your own business game. KEY TAKEAWAYS COVERED IN THE PODCAST Focus on One High-Quality Product:* Narrowing your efforts down to one standout product can help you align all your strategies and make a bigger impact. Less is more when it comes to high-conversion results.
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Every Action Is a Test: Treating every launch, campaign, or strategy as an experiment can help you continuously improve and fine-tune your approach. It’s all about learning and adapting!
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Shift Your Launch Frequency: Changing up how often you launch, and experimenting with low-cost workshops or other creative strategies, can bring fresh energy and new opportunities to your business.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptTeresa: In May of this year, I have had my best ever revenue in my business, and in this episode today, I want to share with you the behind the scenes look at what I have been doing differently, how I have been showing up, and what has made that difference in my business. I'll be taking you through the launch strategy that is currently bringing me between 20 and 25% conversion, and that feels so much easier, as well as the three main things that I think have led to having one of the best revenues I've ever had in my business.Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing, an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are [00:01:00] in.In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place.Let's get started.Hello and welcome back to another episode of the Your Dream Business Podcast with me, your host, Theresa Heath Waring. Before we get started, I just wanna say thank you for taking the time to hang out with me today to listen to this episode, and as always, and I ask this. I feel like I ask it a lot, but I probably don't.I would massively, massively appreciate it. If you would consider sharing this episode with someone who you think it would be useful to, if you would cons, consider sharing it on social media and tagging me in, or if you are feeling super generous heading over to wherever you are listening to this and write me a lovely five star review.I would [00:02:00] massively, massively appreciate that. Today I am going to be doing a behind the scenes style episode. Because a few weeks back I shared a post saying that may had been my most profitable month ever in business. For those of you who are new to the podcast, let me just briefly tell you, and in case you don't know, I have now been in business for 11 years and I started off having an agent.Well, I started off being a consultant for marketing because my whole background's in marketing, my degrees in marketing. Then I started to build an agency, and I say agency in the loosest sense of the terms, like I had team members and we did done for you stuff, but I certainly wasn't. What I deemed as an agency, and then I discovered the online world.This was all fairly quickly within the first year or two of having a business, and I transitioned my business from an agency to an online business and probably for the past. Eight, nine years I've been doing that solely. [00:03:00] So I got rid of the agency, got rid of any done for you work, and I love it. I absolutely love it.And in May, as I said, I actually made the most money in one month that I've ever made before. And what was super interesting was, well, one, I learned some lessons and I wanna talk about those lessons and give you some real practical insight as to what helped. But what was interesting is I didn't actually see it coming, so it wasn't like.I was trying to do it or was trying to, was having a particularly strong sales month in May. In fact, I don't think it really was a strong sales month. It just so happened that it was a really good month from a revenue point of view and money coming in. The other reason it's interesting is 'cause I tend to do these kind of KPI stuff after the month.So it wasn't until after the month that I then went, oh wow, that was pretty amazing. So, what I wanna share with you today is some of the things, some of the steps I took and some of the things have made the [00:04:00] biggest difference to me. Now, in the social media post, I shared the three reasons I thought I'd had my most successful month, and. They kind of fit into today's kind of conversation, but I'm just gonna briefly say what those three things were. The first one was niching, the second one was taking action, and the third one was viewing everything as a test. And what I want to do in this episode is take you behind what I mean of each of those things and what that actually looks like.So, one of the very first things I did was, I say one of the very first things I did, actually, this happened ages ago. This happened last year, where I really started to niche down and focus in on what I was doing basically, again. The years I've been in business, I went through a whole transition as to how I ended up getting here.If I'd stuck with the thing that I started doing, IE online business stuff, I would be way further on. But I am not disappointed. There's a part of me that's like, that's a [00:05:00] bummer. Like I'd really like it if I would be further on by now and feel sometimes like I should be being how long I've been doing this.But the truth was back eight ish years ago, I was focused on helping people with online businesses. In fact, I spoke an event for Lead Pages. I think it was probably like six, eight years ago. I can't remember the exact date. And I talked about how to do a webinar and how to do lead magnets and all of this really cool stuff.Now, if I just stuck with that and stuck with that niche, I would've been in a very different position. But I didn't, and I'm not annoyed or angry about that. It just isn't what happened. I went through and I've gone through a whole heath of things, of people pleasing. I wanted to offer services to everybody 'cause I knew I could help everybody because I have a degree in marketing. I've worked in marketing for now 20 something years, so I knew I could help lots of small businesses. I liked having lots of different people in my business, in my world, but it effectively meant that I had no niche whatsoever. Then I went down the route of mindset, [00:06:00] and again, I don't wanna go over this too much 'cause if you've been a.Listening to my episodes for a long time, you'll know that I got sober in 2023. And prior to that, that was when I went into the mindset world and I started to bring that in heavily into what I did as a business thinking I'm going to be a mindset coach. What I didn't realize at the time was I needed the mindset stuff to help me and where I was and how I was feeling about myself.And once I got sober and came out the worst of it, then. I suddenly was like, oh no, that's not what I'm meant to do as a business. And I finally moved back into what I will call my zone of genius. I can't remember what book that's from. Someone's gonna be shouting at me now. Is it. The Big Leap or the one thing, it's one of those two big books I think.But basically they talk about your zone of genius. And for me it really is online business. Like I research this stuff, I watch this stuff, I consult for big people. Like I, someone said to me that I should be marketing [00:07:00] myself as the secret behind the big launches, and I dunno how comfortable I am saying that, but I appreciate them saying it.So I niched further into the thing that I'm good at. So for me, it was launching, it was online business owners. So I had to go through a whole process of saying to people who are already in my world, and I still have some of these people in, and I love them and I don't want them to leave, but they're not online businesses, they're not course creators, they're not membership owners.So I still have a few people that are in my world who aren't those things. However, from now on, those are the people I'm attracting, the course creators, the membership owners, the coaches who do group programs. So first step I took was I niche down further, but that was a while back. That was like last year.So this stuff takes time. The second step I took. I was creating Grow Launch sell My signature program. Again, up until this point, I had had my membership, which I loved and I'd still love, but it [00:08:00] become a beast. Like we did everything in there. There was every type of lesson of every, basically anything that you might need help with as a business owner in a small business.I had it in that group, which again, made it really hard to market. It made it really hard to talk about the transformation and I joke that I built my business on people liking me, which I am very proud of as a way to build your business, that people liked me and wanted to work with me. But often when it came down to it, some of these people didn't actually know what they were coming to me for when they were with me, they realized or.I basically, you know, helped them with the need that they had at the time, but they didn't go, okay, I need help with this, or I want this transformation, and Teresa's the person to help me. I didn't have that. Whereas Grow Launch Sell, where I created that product and actually that product came out of. The whole point of that product was, what have I got in the membership that's gonna [00:09:00] help online businesses?Let me pull those bits out and create a standalone product. As it was, I ended up creating a completely brand new product. Now, I had a lot of stuff that I could take from, but I ended up re-recording all of it and creating it from scratch. I wouldn't necessarily suggest that you do that. I just did. So step number one was I'd niche down.Step number two was I created a product that I love, like literally I'm so fricking proud of and I am so confident I know what I've created is brilliant and is a game changer. It is saving people so much time. It's making their launches more successful. It's giving them best results that they've ever had and it is doing it in a way that makes them feel good about their business.Not that they're slogging their guts off. And I know that's what Grow, launch Sell is doing. So for me, I created something that I'm so, so passionate about. That was a big step. The third step was [00:10:00] all roads lead to Grow Launch Sell all roads. This was a big shift in my head. Imagine over the years, obviously I have marketed to everybody.I've had a membership, I've had courses, I've had master classes, I've done in-person events, I've done retreats. I have done so many different things, and again, I'm not going to be annoyed or frustrated in myself. I'm glad I did all those things. I learned so much, but this year was everything leads to Grow Launch Sell, all roads lead to Grow launch sell do a lead mag magnet.How does that lead to grow launch sell? Do a workshop, how does that lead to grow launch sell, do a speaking event? How does that lead to grow launch sell? So it completely narrowed my focus, but in a brilliant way. So whereas previously I'd gone on stage and I'd talked about some mindset thing, or I'd talked about list building or I talked about, but it never had this direct lead into the thing that I was selling and not that I'm talking about selling from [00:11:00] stage. What I'm talking about is what I'm speaking about fits perfectly with grow launch sell. The lead magnets I'm doing fits with grow launch sell. So everything is so much more in aligned, which if it's more in alignment for me, man, it's more in alignment for a customer.Because if I'm at all confused and if you are at all confused about the process, the path, or how something leads to something else, then. Your customer hasn't got a hope and how's chance of understanding that? So we need to make it so flipping clear, not just for ourselves, but also for our customers. So that was the other thing that in terms of the product, in terms of the sort of.Focus was in my head. All roads lead to grow launch sell. Now I'm gonna be really honest and tell you that just recently, and I haven't necessarily discounted this recently, I had quite a few people ask me, am I gonna do another in-person event? And my in-person events tend to be me in a room with.You [00:12:00] and we work on your business. When I say you, I mean you in a group and we work on your business. So they're not speaking things. I don't bring in speakers. It's not like a conference or a Yeah, it's just me. And we are working through your business, which is great 'cause you get to do stuff on the day as well as all the other nice things like network and have fun or whatever. Lots of people have been asking me, when am I gonna do one next? 'cause I haven't done one for a little while. And then I put a story out on my Instagram saying, would you come to one? Or, who would be interested if I did one? And then I got sort of, you know, distracted searching places and wanting them to be beautiful and getting quotes on really fancy stuff.And, and then just literally the end of last week, beginning of this week, I'm like, is this. Am I keeping my focus? Like am I going to lose my focus if I now start spending lots of time creating an on an in-person event? Now I really do want an in-person event and actually it can be a great lead into Grow launch sell and an additional bonus for people [00:13:00] already in Grow Launch Sale that we all get to hang out in person.So it's not saying I won't do it, but that's the kind of thinking that I'm now doing. I am looking at the thing and going. Is this leading to grow launch sale? Is this helping get more people into that program because that program is a game changer? Okay. So that was the first kind of main section of the thing I did differently.So that was kind of the niching down. So now let's talk about the taking action. And that kind of fits really nicely in with the everything's as a test. So they kind of go hand in hand. For me, when I have launched in the past, I have found it. I find it tricky. I think lots of us, when I say tricky, I don't find launching tricky.I find selling hard. Not necessarily the process of selling, but I don't want to be salesy. I don't want to just, I don't want people to think, oh God, here she goes against selling something. I find that really, really difficult and that has held me back in the past because I would probably launch twice a [00:14:00] year if that.Now, imagine as an online business owner with no evergreen, that's it. If I'm not pulling money in from those launches, how else am I making money? And I think. This last year, the last 12 months, I'm like, this has gotta stop. I have got to find a way to be more comfortable with selling and feel like I can do it more often.And even my, even though I've just said all roads lead to grow launch sell and they definitely are at the moment, like my head is going like, how else can I do something? So that then leads to go sale. What lower cost offers can I do? So the, the launching thing was tricky. So this year, and, and, sorry, the other thing that kind of came up was I was watching some other emails come in of other online people and like, they were always selling.And I remember looking at it going, well, maybe this is why they earn more revenue than I do. And am I massively upset by what they're selling or am I massively put off by the fact that they are [00:15:00] selling? And I was like, no, not massively. And I also feel like I still can have a balance, that it's not just constant selling.So I introduced more launches, but how I've done it this year feels so good and so in line with me and just not like I am hard selling all the time. Okay? So like I said, previous years I would do probably one, two launches a year, maybe three if I really tried hard. As you know, moving into a launch isn't just like a one week process and then selling in order to maximize the sales that you get, the window of launch space has to be quite big.So, you know, pre-launch content, and I would've talked about these in other episodes, so go back and kind of check out some of the last few episodes. But pre-launch content would've been around the three, four weeks. Then you move into launch content two weeks, then you move into sales content maybe a week.And then if there's a [00:16:00] down sale, maybe a week after that. So you're talking like a month and a half, two months, every time you wanna launch. And obviously it takes time in between there for people to actually get everything ready and make the plan and whatever. So I changed my mind in terms of, well, one, I have all the assets and this is what I do for a living.So for me, creating each launch is never a big deal because I literally have created all the templates. I have all the swipe files. That's what Grow Launch Sell, hasn't it? But I've done it so many times, so I know that when I do it once, I'm doing it for not just one...
In this episode of Your Dream Business Podcast, I’m tackling the often-feared topic of sales calls with Charlie Day, a pro in the sales world and award-winning entrepreneur. We chat about how the online business landscape is changing and why sales calls are becoming more important—especially for high-ticket items. I also share my own struggles and misconceptions around sales, while Charlie drops some super helpful tips on handling objections, building real relationships, and selling with integrity. Packed with real-life examples and thought-provoking insights, this episode is perfect for coaches, course creators, and membership site owners who want to step up their sales game in today’s fast-changing market. KEY TAKEAWAYS COVERED IN THE PODCAST1. Sales Calls Are Crucial for High-Ticket Sales: As the online business world evolves, sales calls have become a must for selling higher-ticket items, helping you build trust and close bigger deals. 2. Handle Objections with Confidence: Learning how to respond to objections and seeing them as an opportunity to connect with potential clients is key to mastering sales calls. 3. Build Real Relationships: Selling isn’t just about pushing a product—it’s about building genuine relationships. Approach your sales calls with integrity, focus on solving problems, and focus on long-term connections, not just a quick sale.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Charlie on Instagram, Facebook, TikTok, or LinkedInConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptTeresa: Today's podcast guest called me out on something that I don't do and really made me think about why I don't do it and why maybe I should. We are talking about sales and sales calls. If you have ever thought, I don't need to do a sales call, I have an online business, well, the world is changing, and depending on the price of your product that you're selling online, some people are going to want to get on a sales call with you, and in some instances we will need to do that.So how do you do a sales call if you don't love selling? And also how do you do it with integrity, non sleazy in a way that feels good for you and the person who's on the call with you? This is exactly what we're talking about in today's podcast episode.Welcome to the Your Dream Business Podcast. I'm your host Teresa Heath Wareing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.I am so excited to [00:01:00] guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in. In each episode, I'll share you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way.So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome to another episode of the Your Dream Business Podcast. I'm your host Teresa wearing as always. Okay. This week we have an interview and it's a subject that I don't really love, but I have to learn to love it.I don't have to learn to love it, but I definitely need to learn to do it because the world of online business is changing. And today I am talking to the very lovely Charlie Day Sales about sales. Her name isn't Charlie Day Sales. Her business is called Charlie Day Sales. Her name's Charlie [00:02:00] Day. Anyway, so we are talking all about sales and how you sell to people, now.I think most of us in business really don't love that. And I think there's this thing where, and I think it's for me, that if you are trying to sell, you don't care. Like, and I know that sounds ludicrous and this episode is definitely gonna prove that is not the case, but. In my head, it's like if you are going into a sales call and you're trying to convert someone, and you know it's a numbers game, so you know you need to do X amount of sales calls.If you want X amount of customers that that doesn't feel like you are caring or that you are like invested. You are just invested in the sale and that really isn't the case. And I think that's probably a block I've had in my own head that I have to shift that actually. Selling isn't what we think it is.Selling is just about having a conversation, and that's exactly what Charlie shares today. We also talk about how not [00:03:00] selling is also part of selling, and I know this really well. One thing I'm very good at is not having someone buy from me if I don't think it's appropriate. I have been on a few different calls where I have said, I don't think you should.Because either I don't think they're ready. I don't think they'll do the work. I don't think it's the most effective use of their finances at that point. And what's kind of a bit sad in some cases is I've then found out later on they've gone and bought from someone else. And I say this on the episode, and that's frustrating because I was doing.In my head, I had the kindness to them and not just taking their money. And I'll still stand by that and I think that's still important. But anyway, I digress. Charlie talks us through what selling is and basically, as I said, it's asking questions, it's being open to the conversation, and then also it's challenging some of those answers and I get Charlie to go through and say like, treat me as if I'm someone she's selling to.What would she say to this? Because for me, that's the most [00:04:00] helpful hearing someone who. Almost go through a role play. Of like, okay, so if someone said this, what would you say back to them? And I think you're gonna find this episode so very helpful. And the reason I think you're gonna find it hope helpful, even though we're online businesses and lots of people will think, well, we don't do sales calls, we do webinars where we sell and people click to buy.The world has changed. We know that. I've talked about that a lot. And one of the things that's changed from a buying online point of view is people are not so keen and understandably so to just click a button and pay 2000 pounds or $2,000. And actually Charlie mentions in the episode that anything over 2000, we really should be 2000 and above.We should be looking at sales calls. But it's understandable. That's a lot of money, right? And if someone is going to invest that amount of money with you, you could get on a 20 minute call and have a conversation with them and say, okay, this is what it is. This is who I am, this is what it looks like.It doesn't have to feel like I'm [00:05:00] gonna get 'em on a call and I'm gonna close them down. That isn't what sales has to be. And Charlie is a really good salesperson and I joke that I won't get on her list 'cause otherwise she'll sell to me and then I'll buy. But actually everything she said didn't make me think, oh, you're just really good at selling.It was a real strategy and a real kind of, it came from a really lovely place. So I do think you're gonna really enjoy this episode. Okay. Charlie Day is a multi-award winning entrepreneur, and she has built three multi-six figure businesses from the ground up. She's passionate about helping business owners create more sales in their business and proclaims that selling is easy if you just know how. She believes that selling the right way with integrity and with the customer's best interest at heart.Amen. Yes. No slee sales tactics or pushy closes with Charlie. She wants to change the face of sales and help people create a sales strategy that works time and time again. Charlie's also the founder of Sales Made Easy an agency. No, not Sales Made Easy. She's also the founder of [00:06:00] Sales Made the Agency where she sells on behalf of other business owners.She, like I said, this is her world. She loves this stuff and she's very good at it and. Where she comes from, from a selling point of view feels really good. So I think you're gonna really enjoy this episode, and whether you think you'll ever have to get on a sales call or not, I know you're gonna get something from it.Without further ado, here's the lovely Charlie.Charlie, welcome to the podcast.Charlie: Hi, I am so excited to be here.Teresa: I am very excited for this conversation because. You came to an event I was at and spoke and whether you knowingly know you did it or not, but you really called me out and made me go, oh God, I like have a bit of a hard looking the mirror at myself about sales.I wanna kick straight off with do you think anybody can sell?Charlie: Yes.Teresa: Great, thanks. Goodbye. No joking. Okay,Charlie: then anyone can sell. And I think, [00:07:00] you know, here's the thing. People look at me and they go, you are confident. You are out there, you are enthusiastic. Of course you are. You are great at selling. But I'm not. I'm awkward. Do you know what I mean? Just I get myself into the zone of setting. I absolutely hate walking into a networking event where I know nobody, that to me is hell. Put me on a sales call with a complete random stranger, and I'm in my element because I have chosen to become a salesperson, and I've stepped into that and I have become that person.And I honestly believe that anyone can do it. And if anybody's listening to this and they're thinking, I'm introverted, I'm shy, whatever you want to call it. Brilliant. Great, because do you know what, sometimes extrovert comes across pushy. Sometimes extrovert is too much. I know I'm too much for some people.And actually to be excellent at sales, you need to be a great listener. A great really uncovering problems and often introverts [00:08:00] are really, really great at that. So can an introvert be as good selling as an extrovert? Absolutely. Anybody can sell. And the main thing that I think you need is just a want, a want to sell.Teresa: And I think if you ask most business owners, they don't want to sell. Like if the sales could just come in without me actually doing anything, that would be awesome. Do you feel like they have any choice? Because I'm not sure they do.Charlie: No, not in 2025. I'm afraid they don't. And people who've been on a journey and, you know, I came into this space in 2020, so I had it okay for a couple of years, but people who came in prior to 2020 and had it good for like years and years and years.Then making that shift to now. Now we're actively selling. We are not just putting, you know, the sales page out there and everyone's clicking on it. We are actively selling. That's a real shift for some people.Teresa: I guess what I should have made [00:09:00] clear, and maybe I will do in the intro, is that when we are talking, selling, 'cause we've talked about sales page selling, I'm sure I've done email selling, like we are talking about actually speaking to someone selling.And I think if we talk if, and you must have this all the time, whenever you bring that up, people must just go like, horrible car salesman. Horrible. Like, you know, UPVC window salespeople like. That's what we imagine, but it doesn't have to be that way, surely.Charlie: Absolutely not. And I think you are absolutely right. That is car sales guy. Worst thing ever. That is what comes to mind. That is what people don't want to be. But I actually think if you look at the fundamentals of sales, really listening, really understanding, asking questions, building relationships, it's the complete opposite of that classic car sales guy.And whilst I totally appreciate what you're saying, like don't most business owners not want to sell? Yes and [00:10:00] no. I think, you know, some people do have that sort of gut reaction that you have to sales and, and sales has got a bad name for itself. And I'm here to turn this around, but if I was to ask you, you know.Do you want more money? Do you want to impact more people's lives? Do you want to impact more business owners? Do you want to change the world? Do you wanna get your message out there? The answer to all of those things is probably yes, and the way that we do that is by making more sales. So it depends what we attach ourselves to.Teresa: Totally, and I think. Also, and I'd love to get your opinion and thoughts on this, like when we think of sales, I think we think of literally twisting someone's arm or making them do something they don't wanna do. Whereas when I think of, especially when I'm talking about, I was just recording some episodes on webinar stuff and, and selling on webinars, and I was talking about the fact of no, we are giving them all the information so that they can make an informed decision as to whether something is for them or not.Whereas do you [00:11:00] remember back in the day like, I can't even remember. TV pregnant was, but there was like, there used to be companies that go into people's houses and be like, you can only get this deal now, but you've gotta sign now. And they literally wouldn't leave the house until someone bought, like, that isn't making someone informed and helping them make a decision. So is, am I two ends of the spectrum? Is it a spectrum or is it that we are trying to just give them all the details?Charlie: Yeah, look, I think in an ideal scenario, right, we have got somebody here with a problem. They have got a problem. Maybe it's keeping them awake at night, it's that big a problem. Or you know, it's causing them a bit of grief, you know, they need to solve this problem. And then we've got the other person over here who's got a product or service that solves this problem. This person's got a problem, this person's got a product or solution that solves the problem, and it's about marrying those two things together.So it makes absolute no brainer to buy from you. And actually, when sales has done well, we also can say, do you know what to read there? You don't need my [00:12:00] product or service right now. What you need is this instead. Why didn't you go off? And I often say. You need to work with a mindset coach before you come and work with me, because I am not gonna sort out your mindset, sort out your sales, but you gotta do what I tell you to do.So if there's some mindset issues, go and work on those first and then come to me afterwards. And you know what? When I tell people to do that. They do come back to me six months later. 'Cause I've built that trust. Or they might not come back to me, but they'll recommend me and they'll say, oh my gosh, I had such a good conversation with her.You should definitely work with her. She's so honest. She leads in integrity and all of that stuff that I want to be known for.Teresa: How Important is, or ask some of the words that you use. So one of the things you just said, then first off, I love that you said this isn't ready for you, or this isn't right for you.Go and do such and such, then come back. I get people saying to me, I'm not ready, and I say back to them, no worries. I'm here when you are. Right. And I wonder how is that [00:13:00] wording like, because we all know about creating fomo, having deadlines, creating that urgency, where is, in me going, whenever you're ready.Like that's not doing any of that. Like, so is it even on that type is the, is what we're saying really important?Charlie: Oh my God, I just love this conversation so much. Right. So the biggest thing that you need to implement in any sales situation is questions. You need to ask as many questions as you possibly can to, well, first of all, to create like a calm environment where we can have a conversation like before we came on this podcast, you asked me a few questions.It's a natural thing to do. So you don't think you're good at selling, but already you are doing some things that are natural instinct. Okay, you're not trying to sell to me, but you were trying to create a great conversation for us to be able to have. So having those. Those [00:14:00] questions creates that safe space, which we absolutely, if we are gonna be asking questions where we want people to open up about their problems, we need to create a safe space.But also the more we ask, the more we uncover. So if I said to you right now, what is the number one thing that's going wrong in your business right now? You might be like, I'm not telling you that that's private. If that makes sense. But if that's what I want to know, I've got to ask the right questions in order to get the answer that I want.Which is what is the biggest problem for you and your business at the moment? So if somebody says, I'm not ready right now, it sounds great, but I'm just not ready right now. I'm throwing it back at them. What makes you think that you're not ready right now? Because I wanna be the judge of if they're ready or not.Not them. Because they're gonna say that they're not ready because basically if they say I'm not ready, it means I haven't done a good enough job of selling to them to make them think that they are ready. I [00:15:00] get to choose if...
In this episode of the Your Dream Business Podcast, I dive into why some business launches don’t go as planned. I talk about what it means to go all-in during a launch, stressing how important it is to fully commit to every part of the process. I share my own experiences, talking about the importance of taking action, being bold, and learning from each launch. This episode is packed with motivation and practical tips for course creators, membership site owners, and coaches who want to level up their launch game. With a mix of personal stories and useful advice, I encourage listeners to rethink their launch strategies and push past their comfort zones for better results.KEY TAKEAWAYS COVERED IN THE PODCAST Commitment is Key:* Fully committing to every step of your launch process, from planning to execution, is essential for success. Going “all out” means giving it your best shot, even when it feels challenging.
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Embrace Action & Learn from Every Launch: Taking action, even if things don’t go perfectly, is crucial. Every launch provides valuable lessons that help you improve and grow for the next one.
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Step Outside Your Comfort Zone: To see bigger results, you’ve got to push past your usual limits. Reflect on your strategies, be brave, and take risks—this is where real growth happens.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptWhat is the real reason your last launch didn't give you the results you were hoping for, and could that reason be something to do with you today? I am challenging a. Reason why people don't play all out in their launches and how it's stopping them from the success that they're really looking for.Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing, an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly.Lines with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way.So if you're a [00:01:00] course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome back. To another episode of the Your Dream Business Podcast. As always, I am your host, Teresa Heath Waring. So every episode I vaguely plan out and I say vaguely 'cause I do a lot of these.Like I plan the rough things I'm gonna say, and then I go into the episode and I talk. I don't ever script it. God, it would be awful if I scripted it. However, I'm really struggling with the theme that I wanna get across today and the conversation I wanna get across today. And I know my starting point and I'm not sure where this is gonna go, so please bear with me if this is your first episode.I apologize. I mean, it could be brilliant for all I know, but this is the problem. I don't know how this is going to go. What I want to cover today is basically a theme that I see all the time with launches, and it's something that I have done myself a number of times, which is why I think it's so important that we talk about it.[00:02:00]It's this thing of playing all. One of the things that I teach and how I work is, and I joke all the time, do as I do, no, do as I say, not as I do, because I am teaching people and helping people to do the best possible launch they can do. I am giving you all the moving parts. I'm showing you all the things that work.I'm guiding you in the way to create your launch that is going to give you a really great successful launch. And there are many moving parts. Let's not pretend this is a simple, easy, hardly any work process. 'cause this is not the case. And if you listen back to my episode a few weeks back, that was about, I can't even remember what the title was now, but basically it was about the, successful, big, massive launches and how they are so big and the secrets behind them. So that was like two or three episodes back. We'll link it in the show notes. When I teach launching, obviously that's, you know, when you want a big launch that those are the things you've gotta do. You've [00:03:00] gotta play all out, you've gotta show up, you've gotta do the bitch, you've gotta.Do all the crazy things that we do in a launch, and what I see so often is people who say they know launching. There's two things here really that I wanna cover. People who say they know launching, and yet when I look at their launch, they're not doing half the things they should be doing. So either we have an idea of what we think we know about launching and you don't. And obviously this is my zone of genius. This is what I geek out on. This is what I look at research, teach, coach, consult on. This is what I do all day every day. So when I say I know launching, I really do know launching. And of course when people say to me, "oh no, I don't need any help 'cause I've got it, I know what I'm doing."And then I go and look at their sales page and I'm like, well, that is not a good performance sales page. Or I say to them, how many emails are you sending? And that is not like [00:04:00] they're not sending the right amount of emails or they haven't got a downsell ready, prepped in, or they haven't, the launch they're doing is a webinar that they haven't hardly prepped and the title's terrible.Like there could be millions of reasons. And I want you to understand there is no judgment. I'm not coming at this from a judgment point of view. I'm just trying to have a super honest conversation for you to look at you and see if any of this resonates. So this is fascinating to me. So they say to me, I know launching, I know what I'm doing.I don't need your help. Which is fine. You don't have to have my help. But yet they're not doing it. They're not doing the things. And I can see when I look through someone's launch. Holes that are literally pouring potential customers out the bottom of it. And when they say to me, this was the result in my head, I'm like, well, that makes sense because you didn't do this, or you could have tweaked that, or this could have been better.That's the one side of it. But the other side, and the thing I really want to bring up with this in terms of going all out from a launching point of view is. Often, and this is what I [00:05:00] have done often. We say we're going to go all out. We say we're going to do all the things and we don't. And one of the reasons we don't is because if we play all out and it doesn't work.Where do we go then? Like whose fault is it then? Because what happens is when you don't play all out, when you don't do all the things I recommend when you don't send the amount of emails I say, or have the follow up or have the sexy title or sell on the webinar in the way I suggest selling. When you don't do those things.When it doesn't go how you want it to, which is inevitable, you can then say, and like I said, no judgment. I'm sitting here from a place of, I have done this. You can then blame it on the fact that you didn't go all out. And that is so useful because what we don't want to do is actually admit that people didn't [00:06:00] buy because either.We weren't very good at the thing we did or they didn't like it, or, well, whatever the reason, the point is there would have to be another reason. And that reason is inevitably to do with us. Whereas if we say, if we get to the end of the launch and it isn't successful, you could turn around to me and say, oh, but I didn't send those extra emails.Oh, but I didn't do that thing. Oh, but I didn't, I, the sales page needs improving. This makes sense why it didn't work, and that. Is helping no one as certainly not you. And like I said, I'm not entirely sure where I want this episode to go, but I'm talking to people who have launched before, have tried, have done some things, and they are purposely staying small because that gives them every excuse under the sun as to why.Something isn't successful because if they go all out, if they try their hardest and it still doesn't give them the results they want, [00:07:00] you've gotta look at something else. And that might be something we don't wanna look at. Now most people that I work with have, what I love when I work with someone is that they have a proven concept.So they have a product that someone has bought and they are enjoying and they have a good testimonial. Now, it doesn't have to be lo loads, it can be a small handful of people. Once we have a proven concept, the rest is just the mechanics. The rest is just the tweaking, the process, the let's try this.Let's see what works. Like I said, that's the bit that's letting them down, which is so disappointing because it's like you are selling the thing, people are liking the thing, play all out. What have you got to lose? I've done a post already by the time this goes out. I haven't actually done the post, but by the time this episode goes out, I've done a post saying that basically about a month ago, I had my best ever month in business, ever.I've earned the most in one month than I've ever earned. I'm currently working with Hannah ISTed on my social media, so she's helping me. [00:08:00] Basically, she has this thing called your social media or your content, but better. So I have to do the content, which I want to do. I don't wanna do it if I'm honest, but like, you know, I, I want to be the one with my hands on the content, but when I go to her, I'll go, I've got this idea, what do you think?And she really helps me plan it out and work it out, and she's awesome. Anyway, I went to Hannah. I said to her, I've had my best ever month ever in business. Do you think this would make a good post? And Hannah said, yes. Can you share why and what you've learned from that? And I immediately was like, a hundred percent, I know exactly what's happened, exactly what I've done, and it's probably not gonna be what people think.And they're probably gonna be a bit like, is that it? For me, and the reason this goes in hand with this whole conversation we're having about playing full out is because that's how I've been trying to show up. Now, I'm not gonna say I'm perfect at it. I am planning a really big launch for August, and even saying that to you on the [00:09:00] podcast is making me very nervous because people might well.People will they watch my launch stuff because this is the stuff I teach. So it makes perfect sense and I don't have a ginormous audience. I have a good audience and I'm not gonna like play it down because you know, it's a lot of people, but it's certainly not in the realms of the people who are making millions on a launch.And if you've listened to me a million times, you'll know that that is one of the reasons they are making millions of pounds on a launch. 'cause they have a big audience. Anyway, I digress. But I'm gonna do, I'm gonna play all out and I'm gonna do this big launch in August and it makes me nervous and I'm scared and I am telling myself already, don't you dare, don't you dare like go, oh, I just won't do this bit, or I'll just leave this bit out.'cause that would be exactly what I've just said to you. That would be exactly me going, well, if I don't do this, then I'm not playing all out. And then if I don't get the results I want, I basically can blame it on that and I can't blame it on me. And what if people don't want my stuff or like me, or [00:10:00] whatever other dark reasons I get to.But playing all out for me, what this looks like is, and one of the reasons I think that my income has increased is because, well, few things. First thing is I have niched down, which I never wanted to do. I have a really good reason for why I earn what I earn in my business, and it's not an excuse. It's very much a understanding of the process I've been on.So I started in the online, well, I started in marketing. I worked in marketing, and then when I started my business, I very quickly got into the online space and I started teaching webinars and landing pages and lead magnets and all this cool stuff, and I loved it. And then I decided, well, there are all these other people I want to help.The people pleaser in me decided to then go and, open up a membership to any business owner. 'cause I didn't wanna put people off and I didn't wanna turn them away. And there is still a big part of me that doesn't wanna do that. So I basically had a niche which I then opened up, [00:11:00] which was a terrible mistake.Not, I mean, I loved working with those people, but it just was terrible from a business plan idea. And then of course, for those of you who have been around a while, you'll know that in 2023 I got sober and understandably, prior to getting sober, I was not in a great place, so 2021, 2020, 2022 I was in a bad place mentally and emotionally, and I was struggling.Not that hopefully you would've seen or been able to tell, but I really was, and I needed a lot of mindset stuff. So I then bought a lot of mindset stuff into my world and I started teaching mindset stuff and I certified as a coach. And don't get me wrong, like I am really glad I did that because I now have a toolbox of stuff where I can actually coach and I know what coaching is and how to do it properly, whereas I think some business coaches don't have that.Sometimes it's dangerous. Sometimes it's, you know, you've gotta be careful with people. Anyway, so of course I did all that and then I got [00:12:00] sober, and then when I came out of the fog, which. It's the only way to describe. It took me about a year to get outta the fog of getting sober. I then finally settled back into myself.Obviously I had changed beyond recognition and went, this is it. Like what have I been doing? My online stuff is where I love it. It's where I excel. It's the stuff I geek out on. It's what I know. Like I can do this stuff in my sleep. So I think. The first reason why the income has been so good this these last few months is because I've niched down and I've been brave to do that.And it might sound stupid. You might think, well, it's not very brave, but for me it really felt like it was a brave move because I don't like putting people off and I don't like upsetting people, and I don't like saying, I don't want you in my world, and that's never the case. I still genuinely to this day, have some people in my world who are not.My typical online business owner and they know I will serve them and love them and pray. They never wanna [00:13:00] leave 'cause I adore them. But it is really hard to go to people. No, I'm not for you. And even to the point where I'm niching even more, not probably kind of just quietly niching even more to people who have launched and people who have the businesses and who want to grow and get bigger.So that was the first thing I niched. But like I said, it kind of happened naturally and maybe once I'd gone through everything I'd gone through, I felt brave enough to go, I don't mind saying this is who I wanna work with. The second thing, which is like the most important thing is I took action and I started showing up and playing all out.Now have I played fully all I, no, I haven't, and I'm still working on it. I am taking action all the time. We have launched, like we're in July as I do this, and I think we've launched three times already this year and we're moving into our fourth launch, which feels a lot like I would've just done two in previous years and I have another three to go, but I'm doing [00:14:00] it and in fact, I'm gonna do behind the scenes of how I am actually launching and what's working really well in terms of like a more strategic stuff.This is kind of more mindsetting, but for me, taking the action and going, let's do this. Like what is the worst that can happen? My word for the year, or my word that I keep using is experimenting, and everything's a test, and that's the way we're looking at it. Everything's the test. We basically do something.What was the results? Do something else. What was the results? If we get good results, brilliant. But that actually weirdly isn't the aim. The aim is to test things so we know what is going to work, what isn't gonna work, what I like, what I don't like, and it's that taking action. It's the doing, like enough of the learning.I did a story on my Instagram the other day that I'd watched a video from Ali Abdul and he had talked about we should be creating more than we are consuming. And I think as business owners, we are at risk of over consuming because the next course that comes out, the thing that you know, needs to be [00:15:00] done or let's just watch that video or this was a fascinating podcast and I do it too, but I'm no longer doing it at the detriment of not taking action.And this is. Not just me personally, but also me and my people that are in Grow Launch Cell. The people who are in my accelerator, the people who I work one-to-one with. Everything's about action. What are we doing? Let's see. Do something, show me the results and let's see how we can improve it. Okay. I think the final point really was that I'm being brave, that I'm being much braver now than I ever have been, and I think we have to show up and be brave.That is my message for today. Like I said, I wasn't entirely sure where this episode was going. I really hope you found it useful. I just wanted to kind of get that thought process out of my head because I think it's really important to understand that if you were to go and say, right this time I'm going to go all out, and that can look so many different ways, I'm going to work with that person because [00:16:00] that's what going on out looks like to me.I'm going to put that money behind those ads. I'm going to do an amazing launch. I'm...
In this episode of Your Dream Business Podcast, Teresa Heath-Wareing sits down with email marketing expert Jay Schwedelson for a deep dive into the tactics and tools that can supercharge your email marketing strategy.From writing irresistible subject lines to knowing the best times to hit send, Jay shares actionable tips that can immediately boost your open and click-through rates. They also explore how AI is transforming email campaigns—from smarter automations to more effective personalization. Plus, you’ll learn why weekends might just be your secret email weapon.Jay also gives an inside look at his innovative Guru Conference and how he’s revolutionizing the way we experience virtual summits—with humor, star power, and unforgettable value.Whether you’re new to email marketing or looking to level up, this conversation is packed with expert insights you won’t want to miss. KEY TAKEAWAYS COVERED IN THE PODCAST * Subject lines are everything. Jay explains how great subject lines are the #1 way to increase open rates—and shares real-world examples that work.
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AI can make your emails smarter. From optimizing send times to refining content, AI tools are changing the way we approach email strategy.
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Don’t underestimate weekend sends. Contrary to common myths, emails sent on Saturdays and Sundays often perform better—especially with the right audience.
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Automation isn’t optional—it’s essential. Jay breaks down how automated email flows save time, re-engage cold leads, and drive long-term results.
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Your CTA buttons matter more than you think. Personalized and benefit-driven call-to-actions get more clicks. Jay shares what to say (and what to avoid).
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Email is still king—when done right. Relevancy, frequency, and personality are key to building lasting connections through your list.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. Connect with Jay Schwedelson on Website, Linkedin, InstagramConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptTeresa: We all know that we should be sending emails, but how do you maximize the emails that you're actually sending? Should you be putting emojis in the subject line? What day is really good for getting people to open and read your emails? And how can you use AI to write your emails today I am interviewing.The amazingly smart and super funny, Jay Shri, and he's sharing all this one is not to be missed. Welcome to the Your Dream Business podcast. I'm your host, Teresa Heath, wearing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.I am so excited to guide you on the journey of creating a business and life that you not. Perfectly aligns with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you [00:01:00] focused, motivated, and are going to stop you from getting in your own way.So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome back. To another episode of the Your Dream Business Podcast. As always, I'm your host who, Heath Waring. And this week I have a great, great guest for you. I am smiling even just doing this intro because I've just been watching the video 'cause you'll know if you've listened to this podcast a while.If you're new, welcome. I'm super, super glad you are here. I. Record, obviously I batch record the interviews and when I go to do the intros, I sometimes have to just go back and flick through the video and go yeah, remind myself again about some of the things we said and just check my notes and genuinely just even see the beginning of this interview making me smile and laugh.'cause I. Fricking love this guy. Today I'm [00:02:00] interviewing the Amazing Jayton. Now I don't even think I've said it right this time. You will hear how I try and say it to him on the actual interview. He is well just fricking awesome for one, but two. An amazing marketer, right? Like, you know, that I geek out on, well, if you, if you're new, I'm just sharing, I geek out on all marketing, all funnels, all online stuff like numbers, stats, facts.Like, I love it. Like my brain goes into overdrive when it's like, oh, that's clever. Oh, that's really cool marketing. I like what they did there. And Jay is like the best person to know about this stuff because he. Has got so much knowledge. He's so smart. He's very self-deprecating by the way, and you'll see this, like he often will, you know, say things that makes it like he knows nothing.He knows. So much stuff. So Jay is actually the founder of a few different things. [00:03:00] So he has an agency that helps people with marketing, a big agency. He's also the founder of subject line.com, which basically if you need help coming up with a subject line, or sorry, I. Let me rephrase that. If you want to check your subject line, then basically you can put it in subject line.com and it'll tell you whether it's a good subject line or not.And he is the founder of Guru Media, which basically is an events company and he does online events. So he does the guru conference, he did event testing, and he gets like. 30,000 people to these events. It's insane, literally insane. And the online events are like no online event I have ever, ever been to or witnessed.It's wild. The stuff they did, like they had live Sky day divers answering questions at event testing, like it was crazy. He's also very funny. And I just loved talking to him. I was actually on his podcast Do this, not that a few weeks back. So if you haven't listened to that, [00:04:00] please go and take a listen to his.It's a real short podcast. Gives you really kind of practical, strategic, tactical stuff like mine does. But he manages to say it a lot quicker than I do. Uh, so his is short of the mine, but you are gonna come away with so many hints and tips and tactics that you can use like. Should you be putting an emoji in your subject line?What days are best to send emails? This is so practical and things that you can take away today and do in your business today with no cost, and it's fun. We have so much fun. Honestly, I love this guy. He's awesome and you are gonna love him too. So without further ado, here's the awesome Jay. Welcome to the podcast, Jay Delson.Have I said it right? Did I? You rushed it. Are you, are you sure? I, not even kidding. I have been practicing. Okay. Like this afternoon I got everything off my to-do list and went, this is all I can do. So I went and Googled God and I went God to LinkedIn, God. And I thought you would at least have the voice thing on your [00:05:00] LinkedIn.Jay: Oh, I should do that. I should do that. You should. I should do that.Teresa: Because it's not an easy name.Jay: Listen, my nameTeresa: I, and that's coming from someone has a big name as well.Jay: I just learned how to spell my last name like a week ago, so you know, it's not easy.Teresa: That does not surprise me. Like it's hard. Anyway, Jay, welcome to the podcast.Jay: Thanks for having me. It's an honor to be here.Teresa: I am excited because I was saying to you before we got on that I am, and they'll know this, the listeners who listen regularly, I'm an all like geek, right? Numbers, facts, stats, like I love it all and. Do you know what? I just worked out that I wasn't on your personal email list.I've been on the guru email list. Right. Okay. And I recommend it to everyone because it's one of the only emails. Now I, I've just signed up for your personal one by the way. Thanks. But it's one of the only ones that I literally open and read every time because there's always something gold in there.There is always some like fact stat tip, and I love that.Jay: I love hearing that. Yeah, [00:06:00] we try, you know, I'm a big believer in like the 10 foot level of stuff. Like what can you do and try right now that doesn't cost any money, that you don't need some special software tool or whatever, because those little things make a big difference and everyone's always talking about these big ideas.It's like we need the little ideas.Teresa: Yeah, totally. And there's something that you can tell me today and literally my next email, I can try it like, and I love that.Yeah.Okay. So you are renowned as like one of the world's best generally marketers, but email marketing is definitely your jam. Yeah. Is that like, are you just a geek for email marketing or did you accidentally get that and go on?I better lean into this.Jay: You know. Oh, it's fun. It's a, it's a funny thing. I don't consider myself any of those things. It's very kind of you to say that, and I'll tell you honestly how that happened. So I've had a, an agency forever, and when I've had this marketing agency forever, I was really struggling to get business early on.And I would go into these pitches and I would say, I do 75 different things for a living. [00:07:00] Nobody would care. And then I was like, you know what? I, I'm not known for anything. I couldn't get any business. I said, I gotta double down in one area. So I said, you know, I doubled down an email 'cause maybe I get known for email.I can get the business from my agency in all these other areas. And I said, how am I gonna do that? So I said, I need a website that people can use that would think that I know something about email. So this was years ago and I went, I bought the domain subject line.com for 500 bucks and I stuck up this ridiculous website where you can go and mess around with the subject lines and stuff.And that did okay. And then what happened was like, oh. You are the dude who, who knows about subject lines. 'cause you have that website. Meanwhile, I didn't know anything at the time. I'm like, I'm an idiot. I didn't know anything. But then everyone kept saying, you're the subject line guy. I'm like, I, I better get better at this stuff.And so over time, yeah, we started to really figure out and, and, and double down and all these different things and test a million things. So I appreciate you saying that. But it was almost like I was forced into trying to figure out how to do this stuff because I didn't, I liked eating [00:08:00] food and I didn't wanna go outta business.Teresa: I love that. I love that. That's your main thing, like, yeah, I really like being able to eat food. Yes. So I probably need to figure this stuff out. Like, do you geek out on it now? Do you like, does it, yeah. Do you lie awake, like, Ooh, look at this. Like, is that, is that your job?Jay: You know, it's almost like anything, whenever anybody, whatever sector anybody's in, you can't unsee it.Like when I open up my inbox now and I'm looking at subject lines like, that's a good idea. That's horrendous. This won't work. This is gonna crush it, you know, and I'm always making a folder of like stuff I wanna try, but whatever industry or sector somebody's in, when you're on your social feed or whatever, you're like, oh, this is horrendous.Nobody's gonna engage with that. I love this idea. I'm stealing this. You can't like turn your brain off from that content. So. To, it does get me excited. I show my wife, I'm like, look at this subject line. She goes, you are the biggest loser of all time. This is noting interesting. Did I marry you? Yeah. Right, right.And then, but she's the dermatologist and then she'll show me on her phone, look how [00:09:00] disgusting this thing is, this cyst. I'm like, that's disgusting. Don't show me that. So it's like, you know, we show each other stuff, but neither one of us gonna see it.Teresa: Evens. I, that's fine. That's good. Same with my husband.He's a aircraft engineer and the minute he starts speaking, it's like I just go into this nod and grin. Mm-hmm. Like, yeah, yeah, yeah, yeah. I have no idea what he's talking about. Yeah. Literally none. And I think that's why relationships work so well. Right. A hundred percent. Like two different worlds. Two different lives.I love it. Yes. Okay. So I said to you when we got on that, one thing I'm really good at is saying to everyone all the time, you need an email list. All the time. You need an email list. It's like one of the most important, powerful things that you can have in your business. I don't need to repeat that again, but one of the things I'm not great at is talking about how we manage and love those people on our email list, because it's one thing getting lots of good people on your email list.So that's the first thing, not just getting any randoms. But what are we doing with them and how are we looking after [00:10:00] them? Like what, in your mind, what is the very basics that people should be doing? Like is there a number of emails they should be sending? And I mean like basic stuff Or is there how many times they should be doing it?There are certain types of emails they should be doing. What? What kind of things do you see thatJay: are working? So there's a few things I would think about. First off, I would think about the very, very first email that somebody gets from you. It's a very, it's the most important email and people have it backwards.When I say the first email, someone signs up for your newsletter, someone buys your product, they give you their email address, and now you, that email goes to that person. It's not that you're establishing your brand or your tone, or your voice or any of that garbage when you are sending from your platform.And I'm not gonna get technical, but you're hitting send from whatever platform you're using, and that person's receiving that email for the first time. There's this handshake that's happening between your sending platform and that person's receiving infrastructure. It could be Gmail Outlook, whatever.[00:11:00]Now, if that person's receiving your email and they don't open and click on that first email that they get from you, mm-hmm. What you are telling your inbox, your provider is, Hey, I don't know who this new sender is. I don't care about them in the future, you could put 'em in the junk folder or the spam folder 'cause I don't even know why they send it to me.That is what you are saying by not interacting with that first email. So the game is that first time you send somebody an email it, that subject line needs to be the most sensational subject line, outrageous subject line. You need them to open it. You need them to interact with it, because then you're gonna generate that signal.To your own infrastructure saying, oh yeah, keep this in the inbox. So it's not, thank you for signing up. Not thank you for subscribing. Thank you for downloading. It's not a receipt that you're sending somebody. Yeah, it's, Hey, you're now a VIP. Check out what's inside.dot awesome to have you on board. This is just for you.Special gift for new people, whatever. Get them to open and interact with that first [00:12:00] email because the likelihood of staying in the inbox, if they open and interact with that first email goes up by over 85% by doing that. So that's step one. I know I can just go on and on on. Do you want me to, let me, should I go further?Teresa: Yes, go further.Jay: Okay, so great. I think the biggest problem that we all have is, and, and we all talk about, we have people on our email database, right? Okay. I got, you know, thousands of people on my email database. Who cares? It's, are people interacting with your emails? Are they opening them? The weirdest stat in all of marketing is that we somehow think it's normal.So let's say you have a database of 10,000 people on your file. Mm-hmm. Your list. Okay. And on average, you get. Maybe a 30% email open rate, 20%, 35, 40%. Why is it normal that the majority of people on your list. Over 50% are not opening your emails. And we're like, oh, that we did great. We got a 40% open rate. 60% of the people didn't open the email.Yeah. Literally. Why are we, it's weird. Yeah. It's so strange. Like way to go. The [00:13:00] majority of people didn't like what we just did and like we high five each other and so odd. So I'm very, very focused on. Get the email open because who cares what's in your email? Who cares about your amazing offer, your copy, your content.So I spend a lot of time and energy saying, okay, and that's why we started subject line.com. What are the things I could do in my subject line? And believe it or not, there's lots of little things, the easiest little things that will get my email open. 'cause every time you hit send, you're in a battle.Mm-hmm. What am I gonna do to get my email opened and not all those other ones around me? And so, for example, people always ask me, well, how long should a subject line be? You know, how many characters should it be in my subject line? Should it be under 50? Under 60? It's the most ridiculous conversation in the world.Nobody reads the whole subject line. You could put at the end of the subject line, Jay's a big loser. No one would see it. 'cause you don't actually read it? No. Okay. And so what you wanna think about is the first character, the first word, the first two words, [00:14:00] your subject line, because we do our social scroll in our inbox,...
In this episode of Your Dream Business Podcast, host Teresa Heath-Wareing explores one of the most common (and often overlooked) questions in entrepreneurship: When is the right time to launch?Teresa dives into the strategy behind launch timing and walks you through three essential questions to ask before putting your product or service out into the world. From understanding your audience’s seasonal behavior to factoring in your own personal schedule, she shares practical advice and personal stories to help you launch with confidence and clarity.You’ll also discover why September and January are two of the best times of year to go live—and how to make the most of these natural momentum points.If you’re planning your next launch or just want to avoid overwhelm and guesswork, this episode offers clear, actionable guidance to help you get it right. KEY TAKEAWAYS COVERED IN THE PODCAST Strategic timing sets the tone for your launch.* + Teresa explains why aligning your launch with your audience’s energy and attention (like in January or September) increases your chances of success.
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Ask the right questions before you launch.
- Clarifying your goals, timing, and preparation windows can reduce stress and lead to better results.
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Balance business with real life.
- Personal circumstances—like school holidays, vacations, or burnout—should be factored into your launch calendar.
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Advance preparation is key.
- Teresa emphasizes the importance of giving yourself ample lead time so you’re not rushing or launching from a place of pressure.
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Momentum isn’t just external—it’s internal too.
- Launching at the right time also means tapping into your own energy, confidence, and readiness.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptHave you ever wondered when is the best time to do a launch? Well, unfortunately it's not quite as easy as me giving you a date on the calendar, although. In this episode, I am gonna share with you the two months in the year that are launching sweet spots that seem to work for pretty much everybody. But I'm also gonna share with you the three questions that you need to ask yourself in order to maximize your launch.Welcome to the Your Dream Business Podcast. I'm your host Teresa Heath Wareing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in.In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and [00:01:00] strategies that keep you focused, motivated. And gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place.Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing? I hope you are good. And a voice message sent to me earlier today from one of my one-to-one clients. As you well know if you've been in my world a while, I'm a big talker, so I don't like typing, so when I work one-to-one with people, we tend to use Voxer and therefore I can do like a back and forth, which is so much easier.Anyway, I digress. I had this lovely voice message that said that she was talking to someone else, she's over in the States, and that they were talking about my podcast and how much they liked it and how it was really practical and it gave them good stuff. And then when I was at Atomicon I had a really lovely lady come up to me and basically show me that she was listening to an episode of the podcast, which was awesome.And I just wanted to say that first off, [00:02:00] thank you. I massively appreciate you listening. And obviously I've done a lot of episodes. This is like 410, I think I'm on recording this one, and I'd like to ask a favor, would you be so kind as to do one of two things, or if you're feeling extra, extra kind, you might wanna do both?The first thing is, could you possibly share this on your social media and tag me in and I will share it because it really helps for. People to obviously see what you're listening to. Hopefully encourage some other people to listen to the podcast too. Obviously. From a business point of view, the podcast is my biggest expense.And actually there isn't a return that you can see. There is absolutely a return, but as in there's not an ROI on it. I can't go, okay, it costs me this much, but it makes me this much. 'cause it doesn't, it just costs me money, but I love it and this is my way that I can help so many people By giving you really kind of inspirational [00:03:00] interviews and I've got a great one next week. I'm so excited. He's amazing, but also very practical, strategic and tactical solos. And like I said, it just would really, really help if A, you would share on your social media and tag me in. I'd absolutely love that you'd make my world. And B, if you haven't already, if you could go and give me a review wherever you are listening to this again.That would be such a massive, massive benefit to me and the podcast, and I would appreciate you so very greatly. Okay, let's get on with today's episode. Today we're gonna be talking about when should you launch, and I've got a few questions that I'm gonna be going through that you need to ask yourself before you decide to do your next launch.Now, one thing I wanna caveat before I get started is people work in different ways now I. I'm one of these people that I like to plan. I'm not always brilliant at it, but I do like to plan. We have a plan in for pretty much the rest, not even pretty much. In fact, we have a plan in for the [00:04:00] rest of the year.I know when we're launching, I know what we're doing. I know what workshops we're doing when, and then come towards the end of this year, I will do the plan for next year. And. I really enjoy knowing what is coming up and planning my time accordingly. As you know, and I've talked about it before, and in fact we'll link to the show notes, the amazing Louise Miller is my productivity mentor.I don't like calling her a productivity mentor. I like calling her a productivity coach. She doesn't like me calling her a productivity coach, but basically she helps me stay productive and she's amazing. So she's able to then look at my plan coming up and we are able to make sure I've got everything in place.The reason I tell you this is because not everyone's like that. So I am gonna give you some questions to ask yourself about when you should launch. I'm obviously gonna give you some advice, I'm gonna give you some thoughts, but at the end of the day, and I'm so flipping passionate about this, it's your business.You get to decide, and that's [00:05:00] really, really important. So I will give you all the support advice. Tactics I can, but if it doesn't work for you, don't try and force it. Don't try and make it work for you. Find out what works for you. Some people work really well last minute. Now I'm gonna argue against why I want us to be a little bit last minute, little bit less last minute I should say.However, some people just work better like that. They work better off the cuff, they're more creative. They do things fast like, and if that is you, then obviously keep that in mind. As we go through these kind of questions, I want you to ask yourself and. Like I said, it's your business, you work in a way that is only unique to you, and my job is to empower you to find the best way for you to work.And that honestly is my job with anyone. I work with anyone that's in the Grow Launch Sale program, my job is to find out what they need and what is important to them. In order to then create the launch that works with them. Okay, that being said, I've got that off the table. I've hopefully empowered you enough [00:06:00] to take what you need from this episode.So what should we be asking ourselves about what or when do we launch? So the very first thing I want you to think about is who are you launching to? Now this is important because there are going to be seasons. Now again, I'm gonna. It comes straight in with an unpopular opinion maybe. But unless you are working with people who have children, who you can guarantee will pretty much take the summer off.I think there is a, how do I wanna describe it? I think there is an opinion that no one works over summer and that's just not true. Like I work the whole of summer. I always have. I always will. Like there are lots of people, you know. The supermarkets don't shut. Amazon doesn't stop delivering. Like the world doesn't halt because it's summer.However, I think often in small business we often think that's the case. But like I said, in saying that, I also want you to know and be [00:07:00] confident that if your customers are parents and they are likely to be off the summer or not engage, then yes, you might not wanna consider doing something or launching in the summer, but I do, like I said, I wanted to caveat it both ways.So you need to understand your audience's seasonality. If they are, like I said, parents, they might not be doing stuff in the summer. If they are e-commerce, you might have to launch something way before they're doing it. I was talking to someone just the other day about launching for Black Friday.And as I record this, it's June and we are talking about when she's gonna launch to talk about how she can help them with Black Friday, and it's gonna be very soon. So you need to have a think about that. I've got students who work with teachers. So there are particular times of the year where the teachers are up to their neck in exams and that sort of thing.So again, that's not great. I have got students that I've worked with that they [00:08:00] teach students and they're going to promote their support. Either right after an exam or right as someone's enrolling. So you need to bear in mind when are they going to be ready to buy or when are they going to be able to focus on this thing.Now, like I said, one thing that I am trying to get away from is going, things don't work in August because everyone's off. I am actually doing something in August. You've got a sneak peek. I've never done anything in August before and I'm gonna see if it works. We will find out and I'm sure I will share all.So that's the first question. Who are you launching to and understanding what seasonality they might have and whether it's a good time for them or not. Also, don't let that entirely put you off. You know that my word this year is everything's a test. It's not one word. It's like three. Everything is a test.That's actually four. I'm so sorry. Yeah, so like, I'm just [00:09:00] saying for you to, to take it into account, but don't let it paralyze you. Okay, the next question, what is going on in your own personal world? So the first question is, what is happening in our customers? What is going on in your own personal world?So for instance, oh, sorry, can I just go back one second. This is how you can tell my podcast is never scripted because another thought has just come to me. Obviously you might want to avoid real seasonal things. So for instance, I was once planning on launching and as you know, I have an American audience as well as a UK audience.And it was actually going to be like Thanksgiving. Well, that's a terrible time. I can't do something when it's gonna be Thanksgiving 'cause everyone's off and I would know that everyone's off. So I changed it. So that's something else for you to bear in mind in like, is there national holidays in the. You know, audience that you're dealing with.So, sorry. Now question two, what is going on in your world? Now you obviously need to be available and have the [00:10:00] energy to launch, and I'm not gonna sit here and say that it doesn't take energy or I'm not gonna sit here and say that it's, you know, like it's easy. Or you can have really low level launches that take no energy.It will, like launching in its very nature is creating an experience and therefore it will take some extra energy and some extra time from you. So again, make sure that you are looking at what capacity you have. Consider your own holidays, your own personal time, your own other commitments, and think about.Where are you going to have the time and capacity to do this? Because if you are, I don't know, if you were like speaking the right mid launch, then that might not be great because for me, speaking and being at an event or a conference takes energy and again, launching takes energy if I was going to be away.So for instance, I've just done a small launch and I say it's small, it's like a private launch. [00:11:00] I'm, I need to explain, maybe I'll do an episode on how I launch, but I've just done this kind of small private launch and basically the car opens yesterday as I'm, as I'm recording this and I go away tomorrow to France.So I've had to do all the calls 'cause I offer a one-to-one call to. Discuss whether they want to join Grow launch sale. The calls are today. So I kind of, the timing wasn't brilliant 'cause I could have done with, given them a chance to have a call with me next week, but it just ended up being the way it was.Like I said, it's not that you definitely rule it out because you're going away or because you've got an event, but you just need to bear in mind also from an energy point of view, like running things back to back. So not only do your audience need a break from launching, so if you are selling continuously to your audience, not only do they need a break and do they need you to add some value and give them some love, but also you need a break.So keep that in mind. When do you need or when will you have the time and energy? Now, don't say never. I heard you [00:12:00] say that to yourself and I'm not sure that it's like as easy as saying that, you know, we'll have the time and energy, but when can you clear your diary? The other thing that I have to say that has worked really well for me is in launch phase, which is basically the phase where you are promoting your launch experience.When I have been speaking, that has actually worked really well for me in that phase. I wouldn't do it when I'm actually launching IE. When I'm either delivering the bootcamp or the workshops or whatever it is, because that's too much. But right before that, that's actually worked really nicely for me from a list point of view in getting people in that launch.But yeah. Okay. So you're gonna consider who you're launching to and what affects them. You're going to consider what's going on in your own world. So if you are away with the kids, you've got something personal going on, you are doing something else in your business and you won't have the time and energy.Don't do that. And then the third question is, how much time do you need to [00:13:00] prepare? Now this is the question I get asked a lot. How much time should we have to prepare in an ideal world? So as I record, record this, it's June the 26th and I am doing a launch at the mid to end of August. I think it's mid-August actually.I was just looking at my calendar and I can't read it for me. So that's no good. I am currently preparing for that now. Now this is going to be a big launch and it's something that I've not done before. It's a bootcamp that I've not done, so keep an eye out for that, but. I am already starting to prepare for that.Now, what you guys will see is two weeks prior to when the bootcamp starts, when I start talking about it. But what I'm going to be working on now is the pre-launch content. I'm going to be actually creating everything for the launch. Like it's a beast. All the things you need to create, the emails I need to write.So the more time you can give yourself the better. And the other reason I suggest that [00:14:00] even though. When we get into the launch phase, we, that's obviously done over. So if I'm doing a bootcamp, I'll span that over two weeks and then I'll promote the bootcamp two weeks before I start. So technically, from the minute I start promoting the bootcamp until I finish the bootcamp, you're almost talking four weeks.So you could say to me, well, why don't you just do all your emails in the sales page and all that in that four weeks? Because one, you're gonna be tied up doing the other things. And two, I like to have and I recommend to everyone that I work with, that we have everything prepared as much as possible beforehand.Now, that's not to say that we shouldn't tweak and move if things happen during the launch. Absolutely. We wanna be able to have the head space to go, oh, this just came up and this is brilliant. Let's add this in. However, one of the reasons we get everything ready. Is because launching is an emotional rollercoaster, and what happens is if things aren't going to plan, you might not write [00:15:00] that email or you might not put that post out, or you might not show up in the same way, or you might not write in the same way.So I would much rather, before you even launch that, you've written all those emails, you've done all that stuff as much as possible. It's just scheduled and therefore when you're in the launch, you're not having to worry about that. Also, as much time as you can give it to warm your audience and to build your list is really, really important.So when I'm launching, if I was deciding I wanted to launch to, you know, not today, but if I was gonna come up with a launch soon, I would need to give myself a minimum. I'm just thinking now, so I'd want. Two weeks to plan what I wanted to do and maybe do a little bit of pre-launch content, although that's not very much, two weeks to promote the launch and then...
In this episode of Your Dream Business Podcast, I’m joined by the brilliant Jo Simpson, a financial educator and founder of the Financial Growth Academy. Together, we dive into the essential world of business finance—breaking down key financial terms like revenue, gross profit, and net profit in a way that’s practical and easy to understand.Jo shares her own candid money journey and introduces the Profit First methodology, a revolutionary approach that flips the traditional model by encouraging entrepreneurs to pay themselves first. We also explore how to turn business income into personal wealth, manage costs strategically, and plan for long-term financial success.If you're ready to take control of your numbers and build a more profitable, sustainable business, this episode is packed with insight and encouragement.KEY TAKEAWAYS COVERED IN THE PODCAST1. Knowing your numbers builds business confidence. – Understanding financial terms like revenue, gross profit, and net profit is essential for making smart business decisions. 2. Profit First helps you pay yourself first. – Jo explains how this method ensures your business supports your life—not the other way around. 3. Strategic expense management protects your bottom line. – Learn how to manage business costs wisely and plan for growth with retained profit. 4. Personal wealth starts with business discipline. – Discover how to convert your business income into lasting personal wealth and financial freedom. 5. Money mindset matters. – Jo opens up about the emotional impact of finances and how reframing your approach can empower better choices.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. Connect with Jo on Website, InstagramConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptTeresa: One of the things that can make or break your business is the finance. If you're not making enough money, if you're making the money, but it's going out the door as fast as it's coming in, or if you just don't know how to manage cash flow, there's no judgment here, by the way, because just because we have businesses doesn't mean that we automatically know about this stuff, which is why this episode is so important for anybody in business.Jo Simpson and I go right back to basics in terms of the finance of our business. How to make sure that we not only make money in our business, but we keep the money. Welcome to the Your Dream Business podcast. I'm your host Teresa Heath Wareing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that. In [00:01:00] each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way.So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello, and welcome back to another episode of the Your Dream Business Podcast. As always, I am your host Teresa Heath Wareing, and I hope, you are good. So this week we have an interview and it's a subject that I am learning to love.Okay. One of the things I am rubbish at in my business is the finance side, which can I just be honest here? I think sometimes when we start a business, we expect from ourselves that we should be brilliant at all of the various bits. The finance, the marketing, the selling, the content creating the all the stuff, right?And. [00:02:00] The truth is we are not. 'cause if I was really good at that stuff, I probably would've gone into business doing that thing and I went into business doing marketing because that's what I'm really good at. So I've tried not to beat myself up anymore that I'm not great at the finance thing, but I have also owned the fact that I have to be good at it or I not even good at it.I have to be able to manage it. One of the big problems I have in my business is, or one of the big problems I have generally in running a business is that in the past I've seen money in my account and gone brilliant and have not thought, well, what's coming in in the next 2, 3, 4 months? As I've talked very openly in the past, when I got sober in 2023, I basically kept my business at the level.It was from an expenses point of view, but I didn't have the money coming in that I should have, and I got myself into a bit of trouble, not serious trouble, just not in a place that I wanted to be. So that's why I wanted to. Really focus on [00:03:00] learning the finance side, understanding the finance side, knowing what it I've gotta do with it so that I can get much better at this.And one of the things that I did to do this was enter the world of Jo Simpson. Let me read her bio and then I'll tell you why and how I got into the world with Jo. So since setting up her business consultancy and accounting practice back in 2002, Jo has helped hundreds of entrepreneurs create and scale their businesses.Jo's passion to support ambitious entrepreneurs to build businesses that are profitable. That was in all capitals, FYI. All whilst living a life they love as an accredited profit, first professional, and a multi-business owner, Jo has taken all of her knowledge and expertise and created a range of courses and memberships and Bespoke Mastermind and launched these to the online world in 2016 in the form of the Financial Growth Academy.Since then, Jo has worked with some of the fastest scaling highest net worth online entrepreneurs in the uk, and that has allowed her to bring more value to her program. Jo's mission [00:04:00] is simple. She wants to help thousands of entrepreneurs overcome their fear of finance and become the most profitable version they can be.That should half explain why I entered Jo's world. But basically, as Jo says in her bio, she is in the online world. She understands the online world. She works with people in the online world. And also the other thing that you're going to hear in this interview is Jo is very honest about her own relationship with money and her own finance journey.And I think when someone is excellent at something, it's really good to hear when they're not excellent at something, if you know what I mean. Like when. So, for instance, I am good at marketing. That's what I do. But sometimes my own marketing can be terrible and I don't post on social media consistently or whatever it might be.And sometimes it's good to hear that even the people who get paid to help with these things can also struggle themselves, especially when it comes to money and finance, because I also think it's a very, it's a very emotive subject and not one that we are [00:05:00] taught to talk about a lot. I get Jo to take us right back to basics, so. This is for you if A, you need to know the basics, which I think even if you do need to know them or even if you do know them, I think it's a great reminder for those who know them as to what they are actually are. And then some of the ways in which she's helping people get super confidence with money, but also encouraging people to be happy about paying tax.And I know that might sound a bit jarring, but listen to what Jo has to say. It's super, super interesting. I said I went into her world 'cause I knew she would be the person to help me get a grip of the money side, but also she is as ambitious. Herself and for me, which is awesome. She's also one of the most connected women I know, which is crazy.She seems to know everyone. Anyway, I had to have Jo on. She is super lovely. I love it to bit very grateful that I am in her world, and I [00:06:00] really think you're gonna enjoy this episode, even if you think, oh, it's finance. It might not be my thing. Jo manages to make it feel fun and enjoyable. So enjoy this episode and here is the lovely Jo.Jo, welcome to the podcast.Jo: Thank you for having me.Teresa: I am very excited to have you. You, I have known about you for a long time, and then about six-ish months ago, I decided to take the leap and join your world and basically because I am the worst at money, right? There are many reasons why I'm so grateful to be in your world, but one of them is that you are the queen of getting us organized.So today, if you are listening this and you're like, Ooh, I hate this conversation, then. You're right, you're in the right place. 'cause if I can cope with it, you can cope with it. And it is something we all need to get really good at. So we're gonna start basic, and we're going to start with what are the main things, [00:07:00] the main words in our business that we should know and understand when it comes to money, like profit and revenue and those sort of things.Jo: Okay, so firstly, so many people tell me that they're bad with money and I get told that all the time, or I'm bad with numbers or I'm not very good at accounts, or I don't wanna look at any of that. So just like you said there, let's go back to the absolute basics of what actually money is in your business.'cause Interesting. The people who always tell me that they're bad with money or they're not very good at the finances and things, tends to be people who want to make money.Teresa: True. Mm-hmm. Yes. Yes. I want more of it. Okay. Not very good at it.Jo: Okay. So the first one to talk about is the sales. So basically the sales, which could also be called revenue.It can be called turnover. We tend to use the term turnover in the UK because that's an accounting term. Revenue is more popular outside of the uk, so sales, revenue, turnover. That is the, the [00:08:00] sales that I raised in your business in a set period of time. So that is invoices that you've raised. Payments that you've got coming in via stripe or anything like that.One of the most basic terms that people get wrong with turnover and sales is that they might focus on a a longer period of time. So where I would call turnover, let's use turnover for this. Turnover for me is everything you've invoiced in a period of time. So in an accounting year, everything that you've invoiced and everything that's come in.Where it gets slightly more confusing is that a lot of people, particularly in the online space, like to use the term sales and that's not actually what they've invoiced out or received in yet. That could be if that client stays with them four, three years or four years. So when you see, you know, some of the sweeping statements of, mm-hmm I've just had a hundred K sales day, that could be somebody has taken on a client that is committed to working for them.For two years, three years. So [00:09:00] use that term loosely. So turnover for me is the sales or the revenue that is coming in in a set period of time.Teresa: See, that's how I view it. And when I view sales, that's how I would talk about. Mm-hmm. I guess now, although you say that, like if someone did a part payment, see this is the thing, right?So let's say I was looking at someone's launch Yep. And someone did. There was a part payment involved where they could pay over three or pay over six. I would look at the launch as to how much they sold, not necessarily the money that came in at that point,Jo: which is absolutely fine. Yes, that is absolutely fine.So that is turnover. That is not what cash received is. So you have a terminology you've got is actual cash received. Yeah. So there is absolutely no problem at all with using that terminology for if you had a launch. Let's use two examples. I'm gonna use the launch method as an example. Launch and you or you were managing a launch for a client and the total sales value of that launch, it could be a a six month program.Mm-hmm. With say, [00:10:00] 12 month payment plans, you could take that amount of money and say, that was a hundred thousand pounds. A hundred thousand pounds. That is your turnover. That is your revenue sales for that launch. Yeah. In accounting terms, you would only declare it. In the time that you would actually get the money in.So in accounting terms, because imagine if May was the beginning of your financial year. Mm-hmm. And April, you'd turn a launch on the 30th of April. We wouldn't be declaring that whole hundred thousand pounds on the 30th of April because you would then be paying tax on it. So you would then accrue over that.So that is fine. So that's one example. Sales can be used to total up the sales. Total can be for what you have done a launch for. And a lot of online people will do this, so they will now, and they're getting better at it where they'll say, my launch was a hundred thousand in online sales, and then they'll put in brackets, not cash received.Teresa: Mm-hmm.Jo: Where there can be a slight difference with that would be, and I'll use myself as an example, if you came onto me as an accounting client. And I quoted you an [00:11:00] amount of money that it was gonna be a monthly fee that I was gonna be charging you. So it's no different to a payment plan, but as long as we do a good job, you should stay with us for as long as that you're in business.Mm-hmm. So if I look at, uh, when I first started my business, the first five clients I start with are still clients today. Mm-hmm. And that was 23 years ago. So if I look at sales yeah, for that, then that is a totally different figure. So I have seen other accountants, I've seen other people say, I've had a hundred case sales day, and it could be that because they're expecting that client to stay with them for 3, 4, 5 years.So that's the first terminology that I think, yeah, can get misconstrued. So just making sure that you are looking at the right. Figure. So that's why I use turnover, sales revenue for a set period is the terminal, yes. That I would use for that. Yeah,Teresa: that's good. Okay. Does that make sense? So what? Yeah, perfect.So let's talk profit. Okay. So we're getting ahead of ourselves. Oh, are we? Sorry, I jumping the wrong way. Okay. You absolutely not.Jo: [00:12:00] So your sales revenue and turnover is obviously the money that's coming in. You've got one thing before. We get to profit and profit, you've got two types of profit. You've got gross profit.Mm-hmm. Also known as gp. This is very accounting chat now. Okay. And then you've got the final one, which is net profit. So gross profits for most people is not relevant because in the online space, all the costs that you have are overhead and they're all flexible. For a product-based business, gross profit would be applicable.So that means if you are selling. For example, a Stanley Cup, 'cause I've got one in my hand. Yeah. The gross profit would be how much you sell that Stanley Cup for minus the cost of the Stanley Cup, minus the cost of sending that out to the customer and minus all the bank charges and all the things that go with that.And. It is the most common mistake that people make if they move from a online business or a service-based business to a product-based business. They don't account for the gross profit. [00:13:00] So that is the cost involved in actually carrying out the sale because you're gross. SoTeresa: would that be for an online business?And I'm glad that I am dumb with this because I'm asking all the stupid questions. Would that be, so for instance, I use Kajabi. Yeah. So is Kajabi. That would be class the same.Jo: So, and I'm glad you've asked that because it is something that, particularly in my trade as accountants, we have a very sort of set accounting principles and I have argued this discussion with quite a few other, I'm gonna use the word argue, other accountants about what the cost of sale is.Yeah. So obviously if you use Kajabi, I use FEA, create that is a cost which I have to host my memberships. Yeah. Everything I do through that, I could not run my online business without it. No.Teresa: However,Jo: could I go to somewhere else? Could I actually just say, right, we're not doing this anymore. I'm just gonna have a WhatsApp group and mm-hmm.I'm gonna put out a Google Doc so it's not actually a cost of sale. Okay. Where I argue a cost of sale would be is if [00:14:00] you, for example, brought me in to do some sessions and you were gonna pay me as a coach within your membership, right? Or with any of that, that is a cost of sale. So that's the most common one.If you bring coaches, consultants, or anything like that into your online business to carry out a job so that you can make the sale. Okay. Again, it can be argued. There's no, there's very gray reason in this because it could be stopped. IEU could run that program or course without me in it, so it could be argued.The one that I feel very strongly goes into cost of sales, which is not accounting principles, normally is advertising. So Facebook ads. So I have a lot of clients who sell digital products, and a lot of these clients do these purely through Facebook ads that they wouldn't have sold that without it.Mm-hmm. So to me, the sale minus the...
In this episode of the Your Dream Business Podcast, I share the three powerful secrets behind successful multi-million pound launches—especially for course creators, membership owners, and coaches. Drawing from my own experience and client results. I break down the essential elements that turn a good launch into a great one.From creating high-value pre-launch content to designing engaging experiences and building an irresistible offer ecosystem, this episode gives you a blueprint to elevate your next launch. Also, I highlight the importance of continuous audience growth and staying agile in a fast-changing digital world.If you're planning a launch—or want to improve your results—this episode is packed with practical wisdom you can apply right away. KEY TAKEAWAYS COVERED IN THE PODCAST Pre-launch content builds trust before you sell. -* Warming up your audience with value-packed content sets the stage for a smooth, high-converting launch.
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Engaging launch experiences drive conversion. - It’s not just what you offer—it’s how you deliver it. Live elements, challenges, and interactive content keep people excited and committed.
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Offer ecosystems outperform one-off sales. - A well-designed product suite allows customers to go deeper with you and increases your revenue potential long-term.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptIf you are selling a course, your membership, a coaching program, anything online, then this episode is a must. Also, if you know anybody else who's doing that, then make sure you go and send them this episode. 'cause today I am sharing the three secrets of multimillion pound launches so that you can improve your next launch.Hello and welcome to Your Dream Business podcast. If you are a course creator, membership owner, or a coach, then you are exactly where you need to be. I'm Teresa Heath-Wareing. I am the host of this podcast. We are on episode 408. There is a ton of episodes to go back on. If you are new welcome.If you are a regular listener, then I appreciate you greatly and hopefully if you are a newbie, you'll turn into a regular listener. Before I get started with today's episode, I would love it if you would do me a favor. There are hundreds and hundreds of you who listen to this podcast every single week, and yet.There is a very small percentage of you who go and review the show, and as a podcaster, one of the things that can help me the most is if you go and review the show wherever you're listening, so whether it's on Spotify or [00:02:00] Apple or wherever you're listening to this. And it really helps because as you can appreciate, maybe maybe not putting together a podcast is a ton of work.Putting together 408 episodes of a podcast is something else, and I love it, and I love the fact that I get to serve you and give you knowledge and help you with your launching and your business and all those sort of good things. But one of the things that you could do for me if I can ask a favor is that you could go and give me a review and that will help more people see the podcast.And if I get the podcast bigger, then I get even better guests than I already get on. And we know I get some good guests, but I'll get even better ones. So I would really appreciate it if you could go and do that for me. Okay, as I'm recording this last week, I did a talk at Atomicon, if you don't know what Atomicon is, it's a big event here in the UK.Probably one of the biggest marketing events here in the UK for small business owners. And my dear friend Andrew and Pete run it [00:03:00] and they are, I was about to say they're very kind 'cause they have me speak every year. But actually if you were to ask them why they have me speak every year, they wouldn't say it's because they're kind because.They are kind, but that's not the reason they have me to speak. The reason they have me to speak is in their words, because I'm a good speaker. I give great sort of practical strategy things. People enjoy my sessions and I get good feedback. So they send out a feedback form and I always get pretty high ranked in terms of the speakers, which is amazing and I appreciate that greatly.And that's why they have me back. They wouldn't just do it because they're my friend and every year I'm always honored that I get asked to go and speak there because it really is Like this year, Ryan Dice was speaking and Hanley spoke before Drew Davis' spoke. They have celebrities every year. I mean, it is amazing.Anyway, the reason I'm telling you all this is 'cause I want to cover some of what I covered at my Atomicon [00:04:00] Talk because it was a really good, that sounds really up. Like I'm being bigheaded because I'm about to go. It was a really good talk, but it was really practical and I want to give you some of those practical things that I gave in that talk.So the talk was called The Three Secrets Behind Multimillion Pound slash Dollar Launches, and basically I talked about three things that are working really well at the moment because. I started off the top by saying that it's changed. The online space has changed massively. I've been in it about eight, nine years now, and in that time it has changed almost beyond recognition and things were not as they were.And basically we need to work a bit harder. We need to try a bit harder, but we need to be a bit more strategic with some of the stuff we're doing. And the main three problems that I see working with hundreds of people who launch, and when I say launch, can I just clear up one thing? Launching isn't if you have a [00:05:00] new product or service that you are launching IE for the first time.A launch is basically an experience that you are creating in order to sell your online thing. So whether it's a course, a membership, a coaching program. So the three problems that I see, number one is getting people to actually sign up to your launch experience. Whether you're doing a webinar, a bootcamp, or something else like that, is actually encouraging people to get them to sign up in the first place because if they're not in your launch, launch experience, it is gonna be very hard to sell them the thing that you're selling them.Number two is getting people to engage in your launch experience. So let's say you are doing a webinar. It has been proven over and over and over again that the more people who show up to your webinar, the more likely those people are to buy because they're getting to know you and like you and trust you, and they're getting to understand whether you are for them or not.So the second problem is getting those people to actually engage in your launch experience. The third problem that I see all the time is actually making money, getting the sales. [00:06:00] How do we get those people over the line so that they can actually buy something, join the program, whatever it might be.Before I got started on those three points, I needed to reiterate the fact that audience is so important, the size of your audience. I needed to reiterate that constant audience building is a strategy. I've done lots of episodes before on visibility and increasing your audience and things, but I needed to kind of make sure I said that at the beginning of the talk that whatever I share, these three points that I share will be vastly improved if you're growing your audience.So that was the first thing, okay, once I got over that kind of elephant in the room, because that's really important, I then got to the three problems. Oh, also, I have put together a actual masterclass for you, an actual training video where I go through this in more detail and give you some examples of what you can do [00:07:00] in your business.So this podcast episode is basically an overview of the three points if you want to understand these three points better, if you want some of the very cool. Stats and facts and things that I bought into the presentation. 'cause you know, I geek out on that stuff and it just helps me prove my point. And you want some help in terms of how you use these in your business, or what are some of the questions you need to ask yourself in your business?I have created a freebie training that you can download today if you had to. Theresa Heath wearing.com/three things, so the number three and the word things. You will get access to that training or head over to my socials or the show notes and you'll get that link as well. Okay, so let's go on with the three problems and the three solutions.So problem number one is getting those signups. How do you get people to actually join your launch experience? And secret number one is pre-launch content. Now, I [00:08:00] have talked about this before, but it. Honestly, I see so many people not doing this. So what pre-launch content is and what the big launches do, and this was the whole premise of this presentation and of the free train that you are gonna get.When I see multimillion pound launches, this is what they're doing. So if you want a, you know, you might not be sat there thinking, I'm want a multimillion pound launch, but. These three things are going to help you improve whatever numbers you're currently getting. So the big launch is start posting pre-launch content weeks and weeks before they launch.I know someone is about to move into a launch by the content they're creating. I. Basically in the phases we have the launch phase, we have the live experience phase, and then we have the sales phase. And what people are missing is the phase before the launch phase, which is the pre-launch content in the creating the pre-launch content.I want you to ask yourself the following questions, and these are really important questions to help you do your pre-launch [00:09:00] content. Think about the thing that your, your experience, your webinar, your masterclass, your whatever it is, your bootcamp that you're gonna be doing. When you think about that as in the title of it, what you're actually going to get 'em to achieve, ask yourself these questions.What do they need to know or understand before you can teach them that? Okay? And the second question is, what objections might they have about learning that. Obviously if you go and check out the training, the freebie training, then I go into more detail about this. But basically what we're trying to do is find out what do we need to give them?What answers to questions do we need to give them in order to get them ready to go? So I likened the his, I gave a terrible example as I was speaking actually, which came outta nowhere, which has. Basically being a runner, which is weird 'cause that is definitely not something I would be doing. But imagine if you're going to be a runner, what do you need to do before you even get to that start [00:10:00] line?You would need to get some trainers on. You would need to get the right clothes. You would need to maybe do a bit of exercise, you would need to, I don't know, 'cause I'm not a runner. But what things do you need to even allow you to get to that start line? And that's what we need to consider when we're doing pre-launch content.Okay, so in the freebie training, I will go into more detail and I'll give you some good examples of pre-launch content. Problem number two, launch engagement. How do you get people to engage in your launch experience? Secret number two was go all out. What do the big launches do? Well, basically they stack multiple launch experiences.IE bootcamps plus webinars, plus live sessions. Then layer in behind the scenes content prizes and engagement extras. Now, why is it now we need to go all out? Now? People have been doing this for a little while, but it's even more important that I've seen that the people who get the best results are.[00:11:00] Stacking those multi sort of level launch experiences. They're adding a webinar at the end of their challenge, or they're doing bootcamps with live sessions. The reason we need to do this now is one, the market has changed. Now I think the market has changed for the better, even though this is the world I'm in and it makes my job harder and it makes my client's jobs harder.It is better because the market has changed. The people that you are selling to are way more discerning now, and that is a good thing. I don't ever want someone buying from me who hasn't really considered working with me. I don't want someone spending a ton of money on a whim because that doesn't end well for me or them.I want people to do their due diligence. I want them to look at what it is that they're. You know, spending their money on. But because the market has changed, because people are doing that, we have to try harder. We have to work harder to get them to be engaged, to get them to take part in these things.Number two, the platforms have changed. I. Back in the day, you could [00:12:00] do a challenge with a Facebook group and your whole of the Facebook group would see everything. That is not the case now, even when people are going live in Facebook groups, I'm seeing that people are not seeing the live. You think you are emailing them and posting and doing all the things and people just.Aren't seeing it. So we can't just rely on doing one thing on one platform because it's not hitting, and that's for the whole way through on the launch. But in particular, when you're doing your launch experience, some people want to listen to it. Some people will want to come to one mask class. Some people want the challenge, the daily check-ins, like people want different things and the platforms are not helping us.Consumer behavior. Like I said, that's changed as well. They need a lot more effort. They need a lot more encouraging and a lot more motivation to actually get and do these things and everyone is stepping up. So I would love to say that it's just these big, massive people who are doing these huge multi-stack launches, but we need to be doing them too, regardless of the level you are at.By adding in a few [00:13:00] other elements, by using some more engagement tactics, by trying to encourage that. That is really important and that is really going to help your results when you are selling whatever it is you're selling. So what does going all out look like in the training? I go over one of my most favorite launches ever, and it's Denise Duffield Thomas, where basically.I mean, if you want an example of going all out, this is a real example, and in the training I give you the numbers of what her launch looked like and what she got. She's very honest about her launch numbers and she puts them publicly, so I was able to share them, but basically we need to be doing some extra things.We need to be trying a bit harder. So if you are gonna do a. Masterclass, we might need to do multiple masterclasses. We might need to do some other things. Okay. So it, it works because you're creating an experience people wanna be part of. You're catering for different needs and you're showing people what is to come.So when they can see the effort you are going to, the work you [00:14:00] put into it, they know that that is likely to work the same as. When you are doing the actual thing that you're doing, so when you are delivering the course or the in the membership or whatever, the more effort you put into the launching, the more likely people are like, oh, okay, this person's good, and let's hope that is the case.Now, one thing I put in the talk, and this actually, this slide has gone everywhere, which is amazing for me and I appreciate it greatly. I actually put this quote in. Because I'm really conscious that I'm saying to people, you've gotta go all out, but if they don't want to, then don't. Okay. Which is why this quote works so brilliantly.Don't be upset by the results you didn't get for the work you didn't do. That can sting a little bit. It sounds really harsh, but actually it's a real practical, a real practical like thing to remember because. If you do this extra work, you are likely to get better results. If you don't want to do it, don't do it, but just don't expect those better results.It's more about [00:15:00] knowing that for the work and the effort I put in, this is the results I'm likely to get. So it's not saying you have to work harder, you have to do all these things. If you want the better results, then that's what it takes. Problem number three, making the money. How do you maximize the money you make from your launch?And the secret number three was your offer ecosystem. Again, I've done a podcast all about the offer ecosystem, but this is what the big launches are doing. They don't just make money from the main offer, but they are making money from their ecosystem. So yes, they are doing a main offer, and that main offer is bringing in a big chunk of money.However, it's not just that one thing that's bringing them in the money, and it won't ever just be that one thing in the offer ecosystem. I talk about the core offer, the bonuses, the downsell, the upsell, and the cross sale. One of the examples I give is, or one of the reasons I give that you should do this is because you are marketing to where your [00:16:00] customers are at.Not everyone is ready for your full offer, so they might not have certain things in place. They might need something more than your offer. They might need an additional thing or actually a lower version of it, but basically you are giving them options. So there are people that will buy a workshop with me, but they won't buy my big offer.It might be that the money's not there. It might be that they don't need the bigger offer, they just needed the workshop, so I'm giving them an option. I give an example of one of the cross sells that I did. I basically did an open high strategy workshop. So I do these workshops where you can come and basically go deep in on the thing.So I teach you everything you need to know about it. They're fairly low cost. They're over normally three or four sessions. There's a small group involved and. I did...
In this episode of Your Dream Business Podcast, I’m joined by the amazing Claire Thorpe, a somatic practitioner, yoga teacher, and embodiment coach. We explore the powerful connection between body awareness and business success. We talk about how somatic coaching can help you strengthen your nervous system, make clearer decisions, and grow your business from the inside out. If you’ve ever felt like mindset work and strategy aren’t quite enough, this conversation offers a fresh perspective on why tuning into your body can be the missing link. Clair shares her own journey, and we dive into practical ways to bring somatic practices into your daily routine. Whether you're new to this or already curious about embodiment work, this episode is full of insights you won’t want to miss. KEY TAKEAWAYS COVERED IN THE PODCAST1. Somatic awareness is a powerful tool for business growth. -Tuning into your body helps you make clearer, more grounded decisions beyond just mindset and strategy. 2. The nervous system plays a big role in your business clarity and confidence. - Strengthening it through somatic practices can reduce stress and improve focus. 3. Integrating embodiment techniques can unlock new levels of creativity and leadership. - It’s about connecting mind and body to lead your business in a more aligned and authentic way.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Claire on Website, LinkedIn, Instagram Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptTeresa: What if I told you that the key to your next business breakthrough isn't another mindset, technique or marketing strategy, but lies within your own body. In today's episode, the guest and I explore the transformative power of somatic coaching and how developing your nervous systems capacity could be the missing piece to your business.Growth puzzle. Whether you're feeling stuck, overwhelmed, or simply curious about the difference approach to business growth. This conversation reveals how somatic awareness might be the most powerful business tool that you're not yet using. Welcome to the Your Dream Business Podcast. I'm your host Teresa Heath Wareing.An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in.In each episode, I'll share with you easy, actionable, [00:01:00] and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated. And gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place.Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I'm your host, Teresa Heath Wareing, and as always, thank you so much for spending time with me, for listening to this episode for hanging out. I greatly, greatly appreciate it, which. Can I start by asking a favor?There is a huge percentage of you who listen to the podcast, who don't actually subscribe to the podcast, and I would love it if you could do me a favor and hit that subscribe button wherever you are listening, because what happens when you subscribe is more people see it, especially if you review more people see it.I get to help more people, and by doing that I get to [00:02:00] have more amazing guests. On the podcast because sometimes when I pitch to someone to be on the podcast, I get asked how many downloads I have, and the more downloads I have, the more amazing people I can bring and get their brilliant ideas for you.So we'll make a deal. You subscribe. Do me a review and I will make sure that I bring on the best people who can help you accelerate your business. Okay, on with today's episode. Today I am interviewing Claire Thorpe, who is a somatic practitioner yoga teacher and embodiment coach, and she supports female founders who are yearning for deeper nervous system stability.That's easy for me to say. And. Resilience as they grow and scale their business. And she offers a body led nature inspired approach to inner healing and growth. Now, I just wanna say something before I continue with this episode. If you've been listening a long time, you will know that I. [00:03:00] Certified as a coach a few years back.You'll also probably know if you've been listening a long time, that I went through a real journey of getting sober, which once I had gone through the worst of the journey, I shared a teeny tiny bit on this podcast, and then I actually went and did another podcast all about that. But what happened was I needed the mindset stuff in my world, and therefore I bought it into my business, and I'm not sorry.I bought it in. But it was a distraction that I didn't need, and now I'm really glad to being back and doing strategy and marketing and stuff that I really do excel in and the stuff that I am brilliant at. And I say that with all intention. I think we should be getting more comfortable with saying we're brilliant at things if we are anyway.I've kind of come away from all the mindset stuff. Not personally, I still do a lot of mindset stuff, but I didn't want it on the podcast. And the other reason I've kind of come away from it is 'cause I actually interviewed a couple of people who were a bit more [00:04:00] on the Woo side and. The episodes weren't great, like, and I didn't put the episodes out because when I came to do the hook, which is the bit at the very beginning of every episode before we start the intro, I couldn't think of what to say.I couldn't give you a good reason why to listen to that episode. And if I can't give you a good reason in a one minute hook, then it really isn't a good episode. And it kind of put me off having mindset slightly woo steff on, even though it's still very much in my world. Anyway. Someone mentioned Claire to me and said, you should have her on.I didn't say you should have her on, 'cause I'm never really a big fan when people say that, but they said she's awesome. Yeah, I think you'll like her. And she could possibly be a guest of the podcast. I listened to her staff. I really enjoyed what she said and thought, actually no, this could be really good.And then as weirdness, woo. Universe, whatever you wanna call it, would have it. So I interviewed Claire ages ago, when am I looking? Actually, back in April and beginning of April. And because as you know, I batch [00:05:00] ahead and, and we're always a good number of episodes ahead in terms of the interviews. More than a good number's, probably a good few months ahead.Anyway, I'd done this episode, really enjoyed it, and then I found a guy called Joe Hudson and I found Joe Hudson through Ali Abdul's YouTube channel. I watched the YouTube channel and I watch a lot of YouTube at night. It's all gardening stuff in the day. It's all works up. Joe is a coach for Silicon Valley CEOs, like I'm talking Apple OpenAI, who has chat GPT, and you would think so.He's obviously coaching some hugely successful, very serious business people. I'm assuming the most of the men. And I was kind of watching him thinking he'd be more of like a masculine energy of coaching and he talks all about body emotions and the importance of us understanding our body and emotions in business and as business owners.[00:06:00]And it's just so interesting that I've been watching that and really engaging in that and actually. At the same time have this episode coming out, and it kind of just proved to me that it's the right thing to have on the podcast because actually, as much as I love doing the strategy and I love people talking strategy, I also can't forget that we are human and,Some of these things, even more of the mindset stuff is really, really powerful in terms of growing us and our business. So like I said, it was kind of really interesting that I found Joe and was like really love his stuff. And actually he talks a lot about what we're gonna be talking about today.Today we're gonna be talking all about how your body can really keep hold of stuff, how it can hold us back, how it can make us not in alignment. And obviously there's the book, the Body Keeps the score. Sometimes things cannot be like slotting into place or things cannot be feeling right and we don't know why.'cause on paper or in our brains, it feels right, but something just isn't right in our [00:07:00] body. So we talk about what somatic means and we talk about how we can get in our bodies. Now this sounds wild that we're even, and I say this on the the podcast like that we are even having this conversation. But honestly, when was the last time were that you were in your body?And what do I even mean by that? This conversation talks about how getting on our bodies can help us make better decisions, gain greater clarity, and ultimately grow more comfortably in our business. It's fairly honest and sometimes a little bit vulnerable because I talk about things, I always like it when I can connect it to me and what's happening in my world.Maybe that's because half of it is I get free coaching and maybe the other half of it is I genuinely think that it helps you when I'm asking questions or when I'm relating it to me. We also talk about how you bring some of it in, how you do some of the work yourself and how do you know if you need it.And the other thing that we talk about, which you know, I love is nature and growing plants, right? But don't be [00:08:00] put off by that. It literally is just a little bit at the end. Anyway, I know you're gonna get a lot from this episode. Claire was absolutely lovely. So without further ado, here is the lovely Claire.Claire, welcome to the podcast.Claire: Thank you So much, Teresa lovely to be here.Teresa: I am very much looking forward to this conversation I had before we got on. I was telling you that I actually, I'll go into it briefly, that my own personal journey went from marketing strategy into mindset and I've come back out the other side because I really needed the mindset stuff in my world at the time.And since then. I've not really, since I've kind of come back out into strategy, I've not really had many people on talking about things that are not business strategy. And today we're going to talk about that and we're going to talk about the word somatic. So let's just start by even explaining, not that I can, you can explain what we even mean by the word somatic.Claire: Yeah, sure. So [00:09:00] Soma is the Greek word for the body. Somatics simply means relating to the body. And I think a lot of people, I think we sort of mistake that as well for just meaning the physical body. So you'll see things on social media, like people jumping around, shaking movement like generally if I ask people like, what do you think somatics is like, they'll say movement, they'll say breath work, and, and this is all, this absolutely is all somatics, like somatic practices, I would say.I am a yoga teacher as well as a somatic coach, and I can dig into a little bit more about that as well. But yeah, there's a difference between what I would call somatic practices, IE the breath work and, and like the, I call them, like the, the layers on top, if you will. What I do as a somatic coach is it's very much rooted in the work of Dr. Peter Levine and around somatic experiencing. We're going, we're going straight in there TeresaTeresa: no, that's fine. Let's like my work, there's no warmup we're in.Claire: Yeah, like, so I'm gonna just say [00:10:00] like, the easiest way, this is my like elevator pitch. I'm like, I am like a hypnotist for your body. So, you know, like if you go to a hypnotist and they're like rewiring your neural system and your neural pathways, I am basically helping predominantly women do that.But on a body level. And how we do that is very simple, which is lovely. Which is like very much slowing down a tune into your whole body, which is sensation, images, memories, thoughts, emotions. So a session with me. Looks a bit meditative, I guess, but it's actually being very present, creating a lot of stability in the nervous system and just letting the body lead and really the body will show when we, when we actually, it's like, oh, okay, you're listening.You know? And like it's just a process of letting your soma, your being like, reveal what needs to be healed. I mean, I'm not a massive fan of the word healing, like I don't think anyone needs [00:11:00] to be healed or fixed, but it is like. The layers that can be unraveled in your body that are just stuck from things that we hold, experiences that we hold in our body. So it's very much yet a body led process.Teresa: So, stupid question. Why is that important? Why does it matter? Because I was very good and I have to watch myself sometimes. I live my life on a screen and I'm very good at con focusing on me from the chest out. Almost the point where I don't even realize I've got a body and I know someone's gonna listen to this and go, don't be ridiculous, TeresaBut honestly like it. It really was that bad at points like, so why is it important that I even need to tap in to my body and that type of thing.Claire: Yeah, absolutely. Well, why is it important? What do we see around us everywhere so much? Anxiety, so much depression, so much. You know, again, I hesitate to talk about trauma.I don't think like we have to go and meet all our trauma, but [00:12:00] you know, these ways of being these disassociated states that we can find ourselves in. Especially when we're on screens and we're like, you know, we get locked in, don't we? And I think a lot of us are. And sort of operating from this state of what's called like functional freeze, like where we're all just like, oh, like you know, this underlying tension that can sit there.And that can be from, you know, like actual, you know, capital T trauma that happens in our lives, or just the underlying stresses. We have so many don't we in our lives.So we're holding all this tension, all these patterns, and I think a lot of the time we approach this from a very neuro centric.Approach in our society. We, and I'm not to say like it is all needed, you know what I mean? Like the mental health awareness we have these days. I mean, you know, talking a little bit about my story, I was, you know, I, I come from a corporate background like you, Teresa, and you know, in my early twenties I was experiencing anxiety attacks, panic attacks.I haven't experienced anything particularly [00:13:00] traumatic in my life, but it was just that, you know, I started to climb the corporate ladder, the layers of people pleasing, the layers of masking of like. Not really being true to myself. And this, yeah, this materialized. This manifested as very uncomfortable physical sensations in my body.And then, you know, that continued for two decades almost. You know, and then, and I think as well when you say when we're working and I shifted during, you know, that time five years ago, I was still in the corporate life then and yeah, like just seemed to get even worse obviously with everything going on in the world.And that's when I started actually, you know, I was meditating with saying about the mindset, you know, I wasn't in business at the time, but I was. Meditating and I was looking after. I was looking for ways to soothe my body. I got into yoga. Therefore, then I got really passionate about yoga. I realized how much it helped with my anxiety and I did my yoga teacher training, but I was still like experiencing some level of.[00:14:00] Yeah, like just this tension in my own body. I actually started my business two years ago, over two years ago. Now I'm left the corporate marketing world and started as a freelance marketer. And I thought, yes, this is freedom. Now I'm gonna have, oh, all this tension's gonna go away, and this is the dream life.This is the dream business that we're talking about now. Like I loved it and I obviously had. I was living the dream, like I was creating this business. I actually started going into more business mentorship and coaching because I loved, like, I was a, I was a head of marketing. I loved the, the development side and the coaching side with people.So I started doing that, but I was still like, Hmm. I was doing my yoga as well on the, on the side, and I was like. Still, like I am still feeling like shit when I sit at my desk. Like how, you know, like it was very, you know, it didn't, even though I loved what I was doing and I do love what I'm doing, like this pattern held within my body.Remained, and it wasn't to do with more mindset [00:15:00] work or like affirmations. I was like, something needs to shift. And then it was only about a year ago that I actually stumbled into, as we do sometimes, you know, a training on somatic coaching. And I was like, Hmm, that sounds interesting. 'cause I'd just trained, I'd just qualified as a yoga teacher in Somatics.And again, somatics is more about how it feels, not about how it looks or alignment or anything. So I was already familiar with this phrase, this term. I did this training with a wonderful woman, Dr. Sarah Coxin, and I just, I blindly found that, that sense of relief that I'd been...
In this episode of Your Dream Business Podcast, I’m talking about how important your webinar’s topic and title are when it comes to getting people to sign up and actually show up. After looking at hundreds of webinars from different industries, I’ve pulled together seven key things that can help make your title more appealing and effective. I’ll walk you through how to craft titles that are clear, believable, powerful, and emotionally engaging — plus how to handle common objections and strike the right balance between being inspiring and realistic. If you’re a course creator, membership site owner, or coach, this episode is packed with tips to help you get more people interested in your webinars. KEY TAKEAWAYS COVERED IN THE PODCAST Your title can make or break your webinar. -* A strong, well-thought-out title is one of the biggest factors in getting people to notice, sign up, and actually attend your webinar.
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Specificity and emotion matter. - Titles that clearly state what someone will learn or gain—and that tap into their emotions—are far more effective than vague or generic ones.
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Balancing aspiration with realism builds trust. - A great title should inspire your audience with what's possible while still sounding believable and grounded, so it feels achievable and worth their time.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptThere are so many steps to creating a successful webinar. The perfect slides, engaging, delivery, seamless tech, the compelling offer that it's easy to overlook, the single most critical element. Your webinar, topic and title, what seems like just another chat box on your webinar to do list is actually one of the most important aspects.
In fact, you could nail every other aspect of the webinar perfectly. But if your title doesn't instantly grab attention, create urgent desire to attend, you can find your signup, stagnating, and your show up rate low. In today's episode, I'm revealing the science behind selecting the webinar topic and crafting titles that not only get people to register, but actually show up live.
After analyzing hundreds of successful webinars across dozens of industries, I've identified the seven elements that create a title that will attract your perfect customer. Whether you are planning on your very first webinar or you're a seasoned pro wondering why your [00:01:00] attendee rates have been slipping, this episode could be the game changer that you've been looking for.
Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing, An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in.
In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated. And are gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place.
Let's get started. Welcome back to another episode of the Your Dream Business Podcast. How are you doing today? I hope your week is getting off to a [00:02:00] good start. Can I just say something that. It is so funny. Every time I start any podcast episode, I obviously have a certain voice that I use that indicates to my dog to get up and come and wander under my desk and bang it.
So I'm always very concerned that whenever I start talking that you hear like this background noise of my dog. Getting under my desk. It's so weird every single time. But anyway, that isn't why you're here. I have got a really good episode for you today because one of the things that is so important when planning any launch experience, and in this example I'm talking about webinars, is that topic or title that you are going to be using to get people to come and join you right. Now, that is the most important thing because if that topic or title doesn't draw them in, doesn't make 'em think, oh, I need to learn that, or I need to experience that, or I need to come to that, [00:03:00] then you're not gonna get the right people coming to your webinar. And also the other thing is. You might get 'em signing up, but then they won't turn up because they won't feel like it's a valuable enough thing for them to come and experience.
So in today's episode, I really wanted to dive into the kind of construction of a title for a webinar, which you could also use for challenges and bootcamps and open houses and that sort of thing. Not so much for open houses. If you know how to do an open house because you've done one of my trainings, then you'll understand why that isn't the case.
Anyway. The one thing I wanna touch on before we go into my seven steps or my seven points that are really gonna help you come up with amazing titles that really do help people want to come and join you, is that it has to be something that is going to help them with a pain, a problem, or a transformation that they are in right now.
There's no good creating a, Webinar at the beginning of lockdown, all about [00:04:00] five best things to do out and about somewhere because that is not meeting them where they're at. The other thing to note is I did a webinar a while back now, quite a while back, and it was all about hitting six figures and multiple six figures in their business and.
What was interesting is I didn't get as many signups as I would've liked to that actual webinar, which then made me think, I wonder if my audience is the right audience for that level, or whether they didn't resonate with the point of the journey they were at. So with me going over the seven points, one thing I want to bear in mind is.
It needs to actually hit a pain point and it needs to hit the pain point of where they're at now. And if it doesn't, then they're not going to engage with it. They're not going to, it's not gonna resonate with them, and they're going to have trouble really going, yes, let me come along to this thing. But basically what I'm gonna be talking about is the seven effective elements for any masterclass titles, and I'm going to be giving you some examples as [00:05:00] well.
So buckle in, get your notes ready, because there's gonna be some really, really good points. Step number one or thing number one. Specific outcomes. The titles that have very specific outcomes tend to get the best engagement. And when I mean specific outcomes, some examples I have from you are how to generate your first 5K month with digital products.
Very specific. How to build a six figure coaching business while working just 25 hours a week. Very specific. How to book 15 discovery calls a week using LinkedIn. This is a very specific outcome. I used to be so afraid of getting really specific and niching down because I was so worried about upsetting people in my audience who didn't fit that niche or didn't fit that thing.
And honestly, my success this year has gone faster than it ever has, [00:06:00] and my income is growing faster. Everything is just. I'm not gonna say falling into place 'cause that is definitely not the case. I'm working very, very hard. But ever since I've really niched in and got more specific on what I am talking about, it seems to be working better.
So this as number one, is a really, really important one. Is it specific? Are you telling them something specific, non-specific, might be how to feel better? Like No, it just doesn't tell me anything. How to grow your business doesn't tell me anything. Element number two, numbers and structure for credibility.
Lots of really good webinar masterclass. Titles have numbers in them. It's something that I do a lot and. The psychology behind the numbers is numbers suggests that you've done testing and research, and therefore it really helps with the trust element that if you say it takes three things or takes five steps or [00:07:00] four frameworks, or whatever it might be, it makes me think, oh, okay, you've really looked into this and thought about it.
Also our brains process information more effectively when it's organized into chunks. So therefore, we can clearly see what's gonna happen. And numbers signal a clear and structured approach that won't overwhelm your learner. So some of the examples you could have for this are seven steps to Creating a highly Converting sales page without hiring a copywriter.
Three, client Attraction Systems that work for introverted entrepreneurs. You can see as I'm going through these, they all kind of build on each other, so they're still very specific, but we've got some numbers in. A two hour business CEO system to run your business instead of it running. You numbers really help with that structure and with that credibility.
Like I said, someone would be thinking, okay, well they know what they're talking about. If they know this is the top five steps or the main three things, or the framework, the four part framework. Element number three, transformation [00:08:00] language. Now, I said right at the beginning that obviously it needs to be worked around the transformation that your audience are looking for, but transformational language creates the before and after story so that people can mentally insert themselves into that story.
It helps them with an aspirational self-image. They're more motivated by who they want to become. It's either. A pain that they wanna get away from, or a transformation that they're trying to get to, and it helps highlight the gap between their current stay and their desired stay. The transformation creates that tension and therefore helps create the action.
So, for instance, some of your examples that you could use for transformational language are things like from overwhelmed to organized, transform your content creation process. Turn your expertise into a signature program that sells all year round. Convert casual followers into raving superfans in just 60 days.
Evolve from service provider to sought after [00:09:00] industry authority. So you can see all of these titles are taking them from somewhere to somewhere. They're showing and demonstrating that transformation that they're going to get when joining the masterclass or webinar. Number four, addressing objections directly.
Now this is such a good one and there are some webinar titles, some masters titles that I look at. 'cause as you know, I to say I gee out over this stuff. I mean, if you haven't got that already, then I'm surprised. But I look at some titles and I am just like, genius. This is so, so good. And addressing objections directly is one of those things that is.
One of the best things you can do in a, in a masterclass or a webinar title, because you are literally going, oh, and before you think of this, let me tell you it's not that. But let me give you some examples and tell you why it works. So there's something called cognitive dissonance resolution. When we address the objectives with directly [00:10:00] addressing objectives, and it eliminates the mental conflict between the desired and the perceived obstacles.
So they have an idea in their head, which is. Cognitive dissonance where basically they're going, I could do this, but I can't because of this. Well, this is the resolution to it. We are, we're addressing it straight away. By acknowledging the objections, you're reducing that psychological resistance that occurs when people feel that their concerns are ignored.
And phrases like, even if help combat the, I can't because thought that prevents their actions. So if they are thinking, if I'm saying to you, you can do a webinar. Even if you're not that good at selling, then I am hitting the objection directly of you going, I can't do a webinar. I'm no good at selling. So some examples of titles that include this objection handling is how to launch your podcast even if you're not tech savvy.
So the objection is that they think they can't, they're not tech savvy. Obviously this title hits that. [00:11:00] Building a thriving online business without a massive email list or social following. Again, the objection, I don't have an email list. I don't have big social following becoming a paid speaker, even if you have zero stage experience, so someone might wanna come paid speaker and they don't have any experience.
There's the objection, we're hitting it. How to sell a premium service even in a saturated market. Again, I would, but I can't because it's saturated. The objection one, like I said, when I see it and when I see people doing it, oh man, I'm just like, brilliant, genius. That's excellent. So if you know there is one main objection that you customers have for doing the thing that you're trying to help them with, get that into your title.
Moving on to number five. Number five is balancing that aspiration with accessibility. Now, this is a super interesting one because back in the day, and still today in launching, there has been this thing of like hitting seven or eight figures or. Building the life you dream of. Like I always talk about this [00:12:00] podcast is called Your Dream Business, that sometimes that aspiration is so far ahead that I can't possibly think that it's achievable.
And that's the kind of balance you've gotta get. Like how you can actually show them that something is available to them, show them that. You know, there's that they can hit the aspiration they've got, but while also appearing and being accessible. Because if I said to you, let's say there was a webinar that was like, how to become a size 12 in two weeks, I would be like, well, that is not accessible because.
There's no way that someone could do that. Like that might be an aspiration of someone, and I'm just using this as a, you know, frivolous example. Someone wants to get to that size, but like it doesn't feel accessible. So when you balance that aspiration, accessibility, it suggests progress is possible through appropriate effort and not superhuman abilities or completely unrealistic things.
So some [00:13:00] examples for this could be achieve authority. Build your expert platform in just 12 weeks. So you are telling them it's going to take 12 weeks. There's the accessibility bit, the realistic roadmap to your first six figure launch. Again, just even saying that makes me go, oh, I could do that. That feels accessible because in the title, we've used the word realistic roadmap, which makes me think I can do that.
Steady steps to seven figure systems. Small daily actions with big results, again, feels fairly doable and accessible. The doable daily plan, 30 minutes to marketing success again, sounds like I can do it. So having some of that aspiration versus accessibility in there is really, really good. Onto number six, focus on desired end results.
This is all about showing them what's possible. It's all about what is it they really want? What is the ultimate goal they're looking for? [00:14:00] Because people accelerate towards goals. As it gets closer, end results create a clear finish line. So if you say to them, this is what they're after, or this is what they're looking for.
Then you are gonna help them feel more confident that it can happen to them and it can happen for them. So some examples of this could be the Cashflow Accelerator, turn content into a consistent revenue. Scale and simplify double your revenue while halving your workload. Like what is the end result that someone wants?
They might want to double their revenue, but they also might want to halve their workload. One thing I should say, actually that feels a bit funny to say it now or into number six, but these should be real. Okay. Everything that you are saying here should be doable. We can't just say you're going to be able to double someone's revenue and half their workload if that's not possible.
It has got to be possible. It has got to be something that you can help someone with. I feel like that's a really stupid [00:15:00] thing to actually say. Because surely you know that, but I do wanna say it just in case someone needs reminding that we can't make crazy, wild claims. Even though I'm giving you examples of titles to prove my point.
I'm not necessarily saying say these things if it's not true or you can't make it true. Then the final one, emotional triggers. We, I was gonna say we all know, but that is a very soothing statement. We hopefully will all know that emotional and hitting with emotions has a much deeper impact than. When we don't use emotions, because it's that whole saying, I might forget about what you said, but
In this episode of the Your Dream Business Podcast, I had a great chat with thought leader Sara Connell. We talked about what it really means to be a thought leader these days, and how being authentic and thinking outside the box are key. Sara busts the myth that everything’s already been said, and encourages people to lead with their own voice and ideas. We also got into why being visible matters now more than ever, touching on things like the “trust recession” and Google’s “zero moment of truth.” She shared super practical tips on how to stand out—even in crowded spaces—and make sure your audience is actually paying attention. Plus, we talked about writing books, and Sara gave some smart frameworks to make the process less overwhelming. If you’re a coach, course creator, or membership owner wanting to boost your influence, this episode is full of helpful insights. KEY TAKEAWAYS COVERED IN THE PODCAST Your voice is still needed—even in a crowded space.* Sara debunks the idea that everything’s already been said. She encourages you to lead with your own thoughts and trust that your unique perspective can make an impact.
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Visibility builds trust—if done right –We explored how being seen isn’t just about showing up, but about showing up with intention. Concepts like the “trust recession” and Google’s “zero moment of truth” show why strategic visibility matters more than ever.
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Writing a book doesn’t have to be overwhelming – Sara shares simple frameworks to help you structure and write a book efficiently, turning what feels like a massive project into a doable, powerful tool for influence.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Sara on Instagram, Facebook, Youtube, WebsiteConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptTeresa: Who gets to decide that you are a thought leader? Is it an industry gatekeeper, social media, algorithms, or something much closer to home? In today's episode, I am sitting down with Sara Connell to discuss all things thought leadership. We'll be challenging the myth that everything has been said before, and even when there is no original content, how you can still become a thought leader in those spaces.But here's the reality check. You can't be a thought leader if no one's listening. So we also look at visibility, head on exploring concepts like the trust recession and Google's fascinating zero moment of truth that changes everything about how audience find and connect with you. As an online business owner, becoming a thought leader is going to accelerate you and your business.So this is a must listen for all of you course creators, membership owners, and coaches.Hello and welcome to another episode of the Your Dream Business Podcast. How are you doing today? I hope you are good. I am very excited about today's episode. I get excited about all the episodes to be fair, and if I didn't, I wouldn't be putting the episodes out. That is a true thing.But today I am interviewing someone who was new to my world and I didn't [00:02:00] know her name is Sara Connell and she, sometimes I get agency or not. Sometimes I get agencies pitching me a lot and lots of the times. Well, I get a ton of pitching, if I'm honest. We probably get two to three people pitch a day to come on the podcast.So it's actually really unusual for me to have someone on that I don't know or haven't had some connection with. But you know when you meet someone and you are instantly like, oh my goodness, I love you. You are amazing. She was awesome. We got on so well. The conversation was brilliant. It's a little bit longer than the normal.It's not ridiculously long, but it's like 40 something minutes that I'm actually interviewing her, but it was because she was so brilliant and I loved it. And you know, the wild thing, I've just come to read her bio to do this intro. There's stuff on here that I'm like, damn, I wish I'd spoken to her about that, because we didn't even, like, there was so much we could have talked about and so much we could have gone into, and actually we didn't even talk about some of this stuff.So basically she's a [00:03:00] five time bestselling author and the founder of Thought Leader Academy, where she helps coaches, experts, entrepreneurs, scale, impact, and create six and seven figures by becoming a bestselling author and an in demand TEDx speaker. She is obsessed with personal growth, peak performance, and transformation.Some of the things I saw in her bio, well first off, she's been featured in Oprah, New York Times. Good Morning America today. Forbes entrepreneur, TEDx, and she's had books nominated for National Book Awards and L Magazine book of the year. She's done. She's a championship rower, completed five marathons and practiced yoga and meditation for 20 years, and she's an avid traveler and LED retreats in lots of different countries.She's also a mom of a 13-year-old and. Like, there's just so much on here that I could have like talked about. She's had, she's recovered from sexual assault and addiction, and again, we didn't get into any of that because we just, I just like started talking about the subject that we're talking about and it just went on and it was brilliant.[00:04:00] So what we talked about, which kind of makes sense given that she is a, helps people become thought leaders is we talked about being a thought leader. And really, you know, that was the right thing we talked about because that's what she does. But we talked all about who decides you're a thought leader.Like it's always really perplexed me of like, I'm a thought leader. Well, who said, do I get to say I'm a thought leader? Or does someone else have to say I'm a thought leader? So she talks about how we decide or how. We can decide that we're a thought leader. She also talks about how it's connected to our own internal thoughts.And I have to say, I didn't think about this at all. Like if you'd said to me, we're gonna be talking about thought leader, what do you think is gonna come up? Internal thoughts and what we think ourselves actually didn't feel like. It would come up, but it did, it was great. We also talk about how do you become a thought leader in a world where nothing is new.There is no original topic, like everything has been talked about a thousand times and she gives an, uh, an example. But another [00:05:00] example that I was thinking about as I was writing this intro was Ali Abdoul. Now, I'm, uh, I, especially a big fan of his, but that sounded a little bit like. I'm a big fan. No, I just enjoy watching his content.He does stuff on YouTube and his main stuff is around productivity. It's actually now about lots of different things, but really productivity was a thing he got really well known for. And obviously there are hundreds, if not thousands of books, blogs, podcasts. Videos about productivity and how to be productive, and yet he was able to bring out a book on productivity and be very successful and have a YouTube channel about productivity and be very successful.So much so you would say he's a thought leader in the space, but that subject has been talked about so many times, and one of the things that she talked about is how we can become a thought leader in a very noisy space by focusing on a particular aspect. That's exactly what Ali did. He had a book that's called Feel Good Productivity, and his is very much about productivity [00:06:00] associated with being happy and finding things fun and that sort of stuff.She also covers things like why we need white space or thinking time and we need to make space for it. And then the crucial bit, how do we become a thought leader if no one is actually listening? Surely a thought leader is someone that people listen to, so if you don't have an audience. Are you even a thought leader?And we come back to that same subject that we always come back to because it is so important. Visibility. How do we get visible and how do we grow that audience? And she talked about the fact that there's a trust recession going on at the moment. And I think that's really fair to say in the online space that we have been in a world where.People in the online space have been selling and saying there's certain things and people don't believe it, and I think they right to be a little bit more shrewd with their time and money and opinions. But she talks about " z m o" the Zero moment of truth, which I had heard about, but I didn't know that's what it [00:07:00] was called.So that was really interesting and why that's so important. And then finally, almost right at the end, we talk about having a book, how we come up with a book, how we do it in a way that is easy and doesn't feel hard. 'cause the very first thing I said to her is honestly the thought of writing a book, literally.Fills me with dread. I can't even think. But yeah, I can't even imagine writing a book. It was such a good conversation. She's so lovely and I really, really enjoyed talking to her, and I know you are just going to love her. So without further ado, here is the lovely. Sara.Sara, welcome to the podcast.Sara: So thrilled to be here.Teresa: Well, we have just been chatting already, which is awesome. That always says it's a good sign of a good podcast when we had to go. Okay, let's record. So I am gonna jump straight in because we are talking about thought leadership and one of the things that always comes to mind is. Who decides that you're a thought leader and can you just decide yourself?[00:08:00]It's like, where's the tick list that I can go? Does that make me a thought leader? Like, so how would you describe it and how does someone know if that is what they are?Sara: I love this question because it has gotten to a point in the zeitgeist, right? We hear like influencer thought leader. Mm-hmm. And we wonder does it have meaning and what does it mean?So I'll just share what it means to me and, and our, you know, members that we coach and thought Leader Academy, where we're, we're developing, you know, and helping people develop their thought leadership. We're not developing them. They're already, you know, thought leaders, but yeah. Do. I'm gonna start. I'm a brain science girl, so I'm gonna start with the inner piece because I believe thought leadership starts with leading our own thoughts.If we are not powerfully and in an empowered way, leading our own thoughts, meaning that we are, you know, committed internally to bringing forth something new and original, tapping into our genius, knowing our own worth, right? If, if we wanna lead others. Are we, are we leading ourselves, you know, in a, in a powerful [00:09:00] place.So we do a lot of work with our clients around, you know, our internal thought leadership, right? Because a lot of times, and I'm absolutely one of these people, sometimes my internal thought leadership is really rubbish, right? It's like, it's very not, not building my, so I think, I think if we wanna imagine being known as a thought leader in our space, it is worth looking inside and seeing like, am I leading my own thoughts in a way that is worth following?Am I committed to mastery? Am I committed to creative thinking? Am I committed to innovation? Like that's a, that's a, that's an appropriate inventory, I think to take, right? In terms of, does someone else get to say we're a thought leader, right? We help people in their thought leadership, right? Bestselling books, for example.Well, the bestselling book is a thing. You have to hit a list of some kind, whether that's Amazon, the Guardian, New York Times, like you have to, you know, you have to hit a list. That's de determined by number of books sold, right? So that's a concrete thing. You either have that or you don't have that with a book.So thought leader like are we [00:10:00] allowed to just. Claim that, you know, for ourselves, right? I want, I hope everyone decides, and I hope they, they write in and write in, you know, to this podcast and see what, what you think. I, I think the next step to decide, if you, to me, a thought leader is someone who is bringing their own unique take on an interesting topic or, and bringing something new.And by way of a new way of thinking, a new paradigm, right? If we're saying thought leadership, you are leading the thoughts of ourselves, right? And then others. So. Kind of like the TED brand. If people have heard of TED Talks or TEDx talks, their mission is ideas worth spreading, right? That's like sort of the tagline of TED and and thought leadership is kind of like that.Like, are we really going deep enough to say something new? Now, I don't mean that we're ever gonna have an original topic because there's. Everyone's already, yeah. Talked about everything . but think about if people have heard of the book, James. James Clear's book Atomic Habits. Yeah. So I like that book a lot and I think it's a great thought leader book.And I think he [00:11:00] is a thought leader. And the reason I use him as an example is because, you know, there's a million books that habit change.Thousands and thousands of Ted Talks books and paradigms and coaching programs change your habits. But he took something surprising. Right. And it isn't even really original.Right. Other people talk about micro habit change. You know, it's not like he, he made it all up, but he brought it forth in a paradigm called Atomic Habits. That's interesting to us. It lets us think about things, you know, versus someone that would say Make incremental change. Like, but he packaged it in a way.So I think there's. Original thinking on a topic, a, a unique paradigm that people can. Get behind and maybe be different at the other side. So I'll, I'll stop there. 'cause I, you know, I could go on forever about it, but again, if I think of like the three criteria, it's first, are we leading our own thoughts from a standpoint of high quality leadership?And then are we being innovative and doing the deep thinking and the, and the exploration and the research to find [00:12:00] out. What hasn't been said, what hasn't been looked at in this particular way, and then they're giving people a way to engage like Malcolm Gladwell did also in the tipping point. Like he didn't make up the idea that you need 10,000 hours to master.He quoted an Erickson study that had been done, but no one was looking at it. Research study by an academic. If you're not in that world, but the masses, right. People say the tipping point now, right? And, and he brought us a way to think about, ooh, am I, am I doing my 10,000 hours? Am I doing my reps? Am I, so I, I think that's, to me, the exciting thing of, and the invitation of thought leadership.And if we're someone who's willing to lead ourselves in a powerful way to do the interesting deep thought, to bring something new and fresh, and then, and then give it to us in a way that people can't. Play with, create a transformation.Teresa: And I think it's so good to hear you say that. 'cause I think in this world where literally [00:13:00] everyone has talked about everything, it's so hard.I think, and if you are a conscious person, which I know anyone listening to this will be, they will be worried that they heard something somewhere and have taken it in their head and. Are they okay to share the concept and, and it's so funny, like I heard someone who's pretty big quote something the other day and said.My dad said this, and I dunno if he came up with it and it was, if you love what you do, you'll never work a day in your life. Right. And I thought fairly confident your dad didn't come upSara: 1000%. You could do a quick Google search and know that your dad did not come up with that one.Teresa: And I was watching on YouTube, I, you know, it's pretty huge.And I was like, that is hilarious that they just said that. But like, you know, it was obviously something their dad did say, but it was just amazing. Like, I don't think my dad came up with it and like. Nope. Fairly sure that is not the case.Sara: Don't think so either, buddy.Teresa: Yeah. But is that worry that like, what if I [00:14:00] say something and I am one of these people that.I love research, right? So I am such a geek, like, give me the brain science any day of the week, right? Like, and so because I do launching and because this is what I teach and because this is what I help people win. I am like in other people's launches, pulling it apart. And it was funny, I have a, a new strategy that I talk about called the open hang strategy.And I was talking to someone else about it and they were like, is this your strategy? And I was like. No, not really. I said, he said, well, how did you learn it? And I said, well, actually, someone else did it, but they didn't know what they were doing. Whereas when I went through it, I was like, oh, this is genius.And I pulled it all apart and I was like, oh, and this is why this bit works and this is why. But they didn't know what they were doing. But of course, I. Very cautious to go, this is my strategy 'cause it's not my strategy. And again, like anything I do, it's like, well, I've learned and yes, I have learned from lots of different people and I've taken lots of different things and I've packaged it [00:15:00] up in a different way and, but I think there is always that concern...
In this episode of the Your Dream Business Podcast, I talk about the big mistakes a lot of business owners make during their webinars that end up hurting their sales and costing them money. Based on my own experience with marketing and running webinars, I highlight three common slip-ups: treating webinars like free lessons, not showing your expertise clearly, and rushing through the part where you actually sell. I also break down how to set up a webinar that really works—like using case studies, setting the right tone, and confidently sharing your offer. If you’re a course creator, membership site owner, or coach looking to make your webinars more effective and boost your results, this episode is definitely worth a listen. KEY TAKEAWAYS COVERED IN THE PODCAST Webinars aren’t a free workshop—balance teaching with teasing –* Give just enough helpful content to demonstrate value and spark “aha” moments, but leave room for curiosity so attendees still want the paid offer.
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Show your authority all the way through –Sprinkle in short case studies, quick wins, and personal proof as you teach; this builds trust and positions you as the obvious guide before you even reach the pitch.
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Slow down and sell with a clear structure –Warm‑up → story → offer → next steps. Move through each phase confidently, repeat the benefits, and handle questions—don’t rush the close if you want conversions.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptTeresa: Have you ever hosted a webinar that you thought was absolutely awesome? You created amazing value. People were super engaged, they loved what you did, and yet when you made the offer, crickets, literally nothing. If that sounds familiar, you've likely made one of these three crucial mistakes that I'm talking about in today's episode.After being involved in hundreds of webinars, reviewing them, participating in them, and running my own for years, I've seen these same three mistakes over and over again. And let me tell you straight, they're not just hurting your conversions, they're actually costing you money. In fact, mistake number two is actually something we've had to focus on even more in the last year because it's becoming.Absolutely crucial for webinars that convert into today's market. If you have plans to run webinars now or in the future, you definitely want to listen to this episode. These simple fixes could be the difference between crickets and conversions.Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I'm your host, Teresa Heath Wareing Also, I wanna take a minute just to say thank you for spending some time with [00:02:00] me. I really appreciate as a busy business owner. It can be really tricky to make time for things like this, but it's so, so important.I personally spend a lot of time when I'm getting ready, when I'm cooking, when I'm driving. Not that I do a whole lot of that, but I always try and fill those times with watching YouTube, listening to podcasts, listening to audio books. My quest is to constantly learn things and. One of the reasons I love the podcast so much is that I get to share that stuff with you, and I get to constantly learn, constantly develop not only in what I'm learning, but also what I'm doing in the business.One of my words for the second half of this year is experiment and test. And that is something that we are really embracing this year. And the more I experiment and test, the more I can come and tell you what is working, what is not working, and what you can do in your business. So. [00:03:00] I just wanted to say thank you and I appreciate you greatly taking the time out, and I'm gonna ask a favor.There is a surprising number of people who listen to the podcast who don't yet subscribe or haven't hit download on whatever the app is that you're listening to. So if you don't, and if you haven't subscribed, I would love it if you could actually subscribe. The other thing I would really love you to do and I'd appreciate it so very much, is if you could go and give me a really lovely five star review wherever you are listening to this.Honestly, I can't tell you how much it means the world to me, but not only that, it means that more people are going to find the podcast, which means that I can invest more time and more effort into creating an even bigger and better podcast for you that you can use to help grow your online business.Okay, let's get on with today's episode of the podcast. Today we are going to be looking at the three mistakes that I see business [00:04:00] owners make when they are doing webinars. If you're new round here first, welcome. Secondly, I have been talking about webinars for a really, really long time. I've been teaching about them for a long time.I have been doing them in my business, doing them with clients for a really long time. And although things have tweaked and changed and they really have, there are some fundamental things that I see people getting wrong all the time. And I wanna share these three mistakes with you today. Mistake number one.Thinking that the webinar is just a free training now, I think it's not held by the fact that there are lots of different names for different types of things. So for instance, you've got things like workshops and webinars and master classes and training. So what, what is it? And which is which? So what's the difference?Well, a workshop and a training normally is when you are fully teaching them a thing, [00:05:00] and most often there is a cost for it. It doesn't have to be high. It can be a low cost thing, but that isn't what I'd call a webinar. So I do low cost paid workshops throughout the year. In fact, I have one coming up in a few weeks time to do with webinars, so keep an eye out for that and you'll be able to find out more about that.But basically these workshops, when I do them and when I teach them, it's all about giving you the transformation that you are promising. It's all about saying from start to finish you are gonna take 'em through everything. You're not gonna leave anything kind of, you know, behind a paywall or anything.The thing that you have said, you are going to train them on, you are going to fully train them on a webinar or masterclass, just a different name for a webinar. I. Isn't quite like that. You don't give them everything. And in fact, this is one of the big problems I see and one of the mistakes I see is that people are viewing them as a training.They're not structuring them as a webinar because they've seen webinars and they think, great, I just give some free training for an [00:06:00] hour and then I give them a cell. It's a very different format. It's a very different structure, and that might be if you've done a webinar that didn't convert, that might be why you see the problem when you treat it like a training.You are not making your paid product a natural next step. You are basically giving them everything they need. So even if it is a natural next step to buy your thing, they're potentially either overwhelmed or feel like they've got everything they need because of everything that you've covered in that webinar.Whereas actually the webinar needs to, it's almost like a story arc, right? So you know how someone's telling you a story, it's almost like. In a training, someone gives you the entire story from the beginning to the end and you come away going, oh, that's a lovely story. You've heard the whole thing. A webinar isn't that.A webinar is like they've told you the story, set up the bit that gets really exciting, and then they're leaving the end off and you wanna know what the end is. You [00:07:00] wanna get to that final thing. You want to have that complete kind of circle of the story, and that's what your paid product is.You've heard me talk about this before and lots of people talk about this and it still very much stands that a webinar tends to show more of the what and the why and not so much of the how. So for instance, if you were doing a webinar on. I dunno, gluten-free diets. Okay, so it might be what is a gluten-free diet?Why you need a gluten-free diet, but you won't necessarily go into the full ins and outs of how to do a gluten-free diet. Now what I always like to do, because one of the key things for me is that if someone comes to a webinar of mine or a masterclass of mine, I want them to come away feeling like they have used their time really efficiently and it was a.Good use of their time and therefore I am going to give them a little bit of the how. I am going to show them a bit of what they can do, but not too much because I do want it to naturally [00:08:00] lead into the next thing. A webinar needs to be a balance between value and selling. You do need to give some value, but also it is a sales tool.It is a thing to be sold to. Now, depending on your audience, some people will know that some people won't. So for instance, when I invite you to come and do a mask class with me, because you are in the online space, you know full well, I find this whole thing really matter actually. It kind of really makes me laugh.I was just teaching someone to do an open house strategy. I was teaching a, a group of people to do the open house strategy, which is a very cool strategy if you have a membership. And I then sold to those people, and in doing the sales bit, I was kind of showing them what I had just taught them, and also I was like, look at the emails that I'm about to send out.Like I look at people's sales emails with real curiosity, and I love it when people do that to me. I love it when people come to my webinar to see how webinars structured when they opt in for my emails, [00:09:00] to see how things are, like, what emails I send, how I then go into a sale, how I manage pre-launch content.So it always makes me laugh that kind of, if you come to my stuff, it's a little bit meta 'cause I'm teaching you to do the thing. But I take comfort that I am from marketing. I've been in marketing for 20 plus years and this is not just me. Like buying a course on how to do a course and then selling a course on how to do a course that it definitely is not that.Okay? Anyway, now I'm kind of like getting myself into a bit of a hole here. So the one thing that is really important to note is with a webinar, when I teach how to do a webinar, I teach three very distinct sections of the webinar. The three sections are setting the scene. Which ensures that they understand what this is going to be, that you've got the right people in the room.And there are some very specific things that we do here that isn't just training. In fact, there's no training in this bit. This is about making sure that they are the right people and you're gonna teach 'em the right thing. Then we have the next section, [00:10:00] which is delivering the content. And this is the bit where you are giving your expertise and you are telling them the what and the why, and a little bit of a how.And then the last section of the webinar is the making the offer. And I know it's a webinar when someone follows that, that kind of framework, when they have those three distinct sections within their webinar, and by the way, watching someone else's webinar, I can spot those three sections. So they really do work.Okay, so that is mistake number one. This is not a free training. This is a webinar that happens to be teaching 'em something, but it's also selling mistake number two. You are not proving your expertise enough throughout the entire webinar. Again, people almost get it into their head that they teach and then they sell, and it's not, it's so much more nuanced than that.It's so much more integrated than that. And one of the things that I see all the time in my program, in my group, in my Grow Launch [00:11:00] Sale program, one of the things that people are able to do is send me their stuff to look at and I record myself looking at, say, their signup page or their presentation for their webinar or their sales page, whatever it might be.One of the things that I will do when I look through someone's presentation is I will tell them they have not given me anywhere near enough case studies or testimonials that I need, and it's not just about putting them in there, it's a very strategic way in which we put them in there. So, for instance, the mistake I see lots of people make when they do include testimonials and case studies is I see them basically just either.Well, either and at the beginning where they're introducing themselves, they just have like a, this is who I am, I am a, this. A list of things and then a list of the credibility pieces. So you know, I'm a award-winning speaker, I'm a podcast or I'm a this. They literally just list stuff, those things to go look how credible I am, am and my [00:12:00] expertise.Then they might have some logos or places that they've been, or things that they've done. That's one place people put them where we shouldn't. And that sounds quite strong that we shouldn't put 'em in there. But the reason we shouldn't put 'em in your bio bit is 'cause when we tell people who you are, there's a very specific way in which we do that in order to connect it to the webinar and to the sale.So we don't just go, Hey, I'm Teresa. This is who I am and what I do. We tell a story, but I don't wanna get into that too much. So the other place that people put their testimonials and their case studies is they sometimes put them at the end when they go to the office, they go, this is my thing, this is why it's awesome.And this is people who have done it and what they thought of it. And again, that is going to not hit how you want and it's not going to be convincing enough. The case studies slash testimonials need to be throughout the entire webinar. In fact, every single point that you share in your webinar. So let's say someone is [00:13:00] coming to you, they're gonna do a webinar about the three ways you can.Make more money selling badges. I just have no idea where my brain went there. Literally just made that up out of nowhere. But let's roll with it. Okay, so let's say, really I, yeah, not sure what happened in my brain at that point. So let's say that that's your webinar and you've got these three distinct things that people can do.To sell more badges. Hey, if someone is listening to this who does this as a job, you really do need to get in touch. So let's say that you've got these three distinct things. Let's say thing number one is you need to, oh man, now I'm really struggling because I've come up with this completely crazy business idea and now I've gotta think of things that I can add in.I'm just gonna go with whatever. So let's say number one is you're gonna start emailing more. Uh, I know that was a lame, a lame thing, but we're going with it. So number one, you are gonna email more. [00:14:00] What you're gonna do is you're gonna go point number one. You are gonna email more. This is why you wanna email more.This is what I mean by emailing more. And this is a tiny bit of the how. And then at the end of that section, you are going to say, just like my client Fiona did, Fiona had a badge company that this is so niche. I had a badge company where. She was only selling 500 badges a month. She did an email campaign that I worked with her aunt, and now she's selling a thousand badges a month.Well done. This is what Fiona had to say and like I don't even, I wouldn't even read the testimonial. I would have the testimonial on there, but I would talk about her more as a case study. Then let's say you are going to point number two and point number two, God, now I really am struggling, is you are going to advertise in the badge making magazine.Oh man, this is, if this is the first episode you are listening to be on, then I am so sorry. I'm not quite sure what's happening as I record this one. Okay, so number [00:15:00] two, the badge making magazine. Again, you're gonna do the what and the why, a little bit of the how. And then at the end of that, you are going to say, just like my client Robin did.Robin had never advertised the magazine before. We created a great ad, we put it together, we did it, and suddenly now Robin has. 10 his income like, so I wanna see, I'm gonna start with the badge stuff next. I wanna see a case study or proof that the thing you are telling someone to do is useful and works.I know what you're going to say. What if I haven't actually helped someone do the thing? What if I haven't helped Robin advertise in a magazine and 10 X's profit? Then what you could do, or one option is there's lots of options. One options you could do is you could find someone who is doing this and is successful.Now, you are not saying you taught them or you help them. You are saying though. There's this [00:16:00] person, they did this thing and they have this, this strategy works. You're not, and you are definitely not saying it's you that help them. You're just saying, this strategy is being used by this person and it's a great strategy.Okay, now we stopped talking about badges so random. Make sure you prove that you an expertise. Make sure you put it all the way through. I've just given you one example of every time you share the area of like this is what you should do, that you share on, but there are actually many other places that you should be putting in these case studies and you need to be putting them in lots and lots of places.So make sure that you are including the proof that you are good at what you say and you know that what you're teaching them works. Okay, let's get to the last third mistake that I see lots of people making when doing a webinar. The third one is rushing through the sale. And when I say rushing, I kind of just mean either physically, like the minute they [00:17:00] get into the sales bit, they suddenly speed up how they talk.They get very frantic just to click through the slides and be gone,
In this episode of the Your Dream Business Podcast, I chatted with Hannah Isted from HI Communications all about why being consistent with your marketing really matters. We compared it to gardening—if you put in regular time and care, you’ll see long-term growth. Hannah, who created the 'Best 90 Days Ever' marketing program, shared how to break your marketing into smaller, doable steps so it doesn’t feel so overwhelming. We also talked about the value of keeping things simple, doing things over and over, and making marketing part of your everyday routine. If you run a course, membership, or coaching business, there’s lots of helpful stuff in here for staying visible and on top of your marketing game. KEY TAKEAWAYS COVERED IN THE PODCAST1. Consistency builds momentum – Just like gardening, regular and steady marketing efforts lead to long-term results, even if progress feels slow at first. 2. Keep it simple and doable – Breaking your marketing into small, manageable tasks helps you stay consistent without getting overwhelmed. 3. Repetition works – Repeating your message and showing up daily helps keep you top of mind for your audience, which is crucial for growth
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Hannah Isted on Instagram, WebsiteConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptTeresa: As membership owners, course creators and coaches, we know that we need to market our business. If we are not visible, if people don't know we exist, they are never going to be able to buy from us. So that saying, if you build it, they will come just straight up is not true. Also, I like to liken marketing to gardening.You know, I'm a big fan, but when we garden, we have to get all the things we need to give that plant the most success it can have. We need to water it. We need to plant it in the right things. We need to give it the feed. We need to do all this stuff in good faith that one day my tomato plant is going to give me an abundance of tomatoes and.We have to do it. If we didn't do all that work, we have no hope of ever getting those tomatoes, but we do it in good faith that it's going to happen, and we have to quietly wait for months and months and months and months for that day that it finally pays off. And that is what marketing your business is like.We have got to sow the seeds, do the thing, give it the water. Constantly and one day that will pay off. When we think that we do something today and tomorrow we're gonna get a sale. It just isn't true. But how do you show up consistently? Because that consistency is important and is key to really making sure that your marketing is doing what you need it to do.Today I talk to Hannah Ice. That who has a great way of breaking down marketing of your business, that it's simple, it's not overwhelming, and it doesn't take you very long if you are struggling to show up consistently and put you and your business out there, this episode is for you. Welcome to the Your Dream Business Podcast.I'm your host, Teresa Heath Wareing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, [00:02:00] but one that perfectly aligns with you and the season of life that you are in.In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated. And are gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place.Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. I am your host, Teresa Heath Wareing as always, okay. Today we have an interview with the very lovely Hannah Isted. Hannah came into my world a while back now, she was actually introduced to me through someone else I know, and she actually ended up speaking at the summit when I did my summit back in 2024.No. Yes. 2024. Couldn't remember what year it was then. Hannah is the founder of HI Communications supporting small [00:03:00] business owners with their marketing. She is an author of the Best 90 Days Ever book, a marketing membership, and she shares quick and daily prompts that shows businesses how to promote what they do in just 10 minutes a day to make it simple and easy and fun.She's worked with hundreds of business owners helping them to increase their online presence through her membership courses and workshops. In her email, newsletter and podcast, the Social Sunday, she shares marketing advice to help product and service-based businesses get out their own way and constantly promote themselves.This conversation was really timely. As you might know, if you've been a longtime listener, I used to have someone do my social media for me and that stopped, and I've been doing it ever since. And I laugh 'cause I'm doing it terribly. My long-term plan for the business is to bring someone back to help me with content, where basically I create all the stuff and then they just. Make it look great and put it out and do all that, but I [00:04:00] can get really stuck in my own way of what am I meant to put out? What's kind of things can I talk about? You know, the wild thing about all of us is that we have no shortage of content, right? Like the conversations today at the point I'm recording this, I actually have something like six calls, I think today, and two of them.Two of them are coaching calls. One of them is a training session I'm doing. One of them is a podcast interview I'm doing like, I have no shortage of content that I can put out to the world. I talk constantly. There are so many things I can talk about. I have, and I say this on the podcast, I have an entire program full of really cool stuff.Yet when it comes to sitting down and putting together a post for social media or maybe coming up with a podcast episode or writing an email, I can really get in my own way and get stuck and struggle to think of what to say and do. So today's episode is [00:05:00] brilliant. If you are feeling like that, if you are feeling the overwhelm of what we should be creating, if you are struggling to know what to do first, this is exactly what Hannah teaches and how Hannah approaches it.We talk about all things batching. You know, I'm a big fan of batching. That's a good way of getting stuff done. We talk about how to actually post something when you are overthinking it, because I think sometimes as well, we have this need to want to be creative or to create the post that goes viral or to get a message really right and clear in an email that actually it just paralyzes us from doing anything.So. We talk about this, we talk about how to get going if you're feeling a bit stuck, and how to break up your marketing so it's not as big and overwhelming and as difficult as it might feel when you first start looking at it. And as we know, we have to market our businesses. We have to be telling people what we do and why we do it and selling.And [00:06:00] also this is something that Hannah has done consistently. So how has she managed to do that? We cover off all of these things. I think you're going to come away with lots of great ideas, some motivation to get going, and some clear ways in which you can break down your own marketing. I hope you enjoy today's episode.Without further ado, here is the lovely Hannah. Hannah, welcome to the podcast.Hannah: Hello. Thank you so much for having me.Teresa: My pleasure. So before this episode, I went down a rabbit hole of looking at your content, and I have a question to ask. Do you post every day?Hannah: Oh, I do something for my business every single day. So it is not always a post. It could be an email, it could be something else like pitching, but I do do something for my business every single day.Teresa: Because one of the posts that you did, is that what you had learned from showing up for 1,200 and something consistently, and it just blew my mind. [00:07:00] I am always in awe of people who consistently show up because this stuff is hard.So I want to start there. How, how are you consistently showing up? Not running out of ideas, not getting fatigued, not feeling like overwhelmed by it all? How do you consistently show up?Hannah: I think the main thing is that I pick the easiest option. So if I'm tired and you know, if I am in that place where I don't have many ideas, then I will just pick whatever feels easy.So whether that's a B-roll video with a little bit of text over the top, you know, a hook, maybe it's repurposing something that I've shared before. You know, I always have this library of content that I can use and go back to whenever I need to. So. I just try and make it as easy as possible, and I kind of know throughout the year when I'm going to have those moments.So, you know, like Christmas period, I'm busy, I'm outta shopping, doing all this stuff. So [00:08:00] I always try and make sure that I've got the stuff there, so I'm prepared ahead of time. So I think it's a little bit of preparation. Picking the easiest thing. And then, I dunno if you saw my reel this morning, but it's the stubbornness of I'm gonna just keep showing up because that's, that's my only option here.Teresa: See, this is the thing. I look at your content, and mainly my content is filled with gardening stuff. So the fact when I even see someone's marketing content is, is impressive. Um, but yours is always like, every time I look at yours, I'm like, oh, I should do that. Oh, I should do that. Or, that's a great post idea.And it just feels like you are coming out with great stuff all the time.Hannah: Thank you. Oh, that's nice. I do think I have trained my brain to think in that way. I think in a post, even the other day, I went and picked up some frogs from my neighbor, from our port, and I have a reel about that ready to go. I've turned that into a marketing lesson because [00:09:00] my brain just now thinks right.How can I connect this part of my everyday life to something that I'm trying to share? Within my business. And I think once you can start doing that, and I see you doing that as well. Like I've seen you do that with the gardening stuff. It just makes it so much easier then, because the thing is, there's loads of stuff that we are doing each day that we don't necessarily think is that interesting, but it's those things that.Connect our audience to us, so if we can share them and then also find a way to link that to our business, that is the way to like consistently share content because it's gonna be so much easier because you're gonna be looking at your seeds, I'm gonna be looking at my frogs and like, you know, I'm gonna be cleaning my house or folding my clothes.All of this stuff that we do naturally, maybe not naturally actually. All of this stuff we have to do. That can become part of our content as well.Teresa: Are you constantly filming stuff? Because that in itself, like I've had this little, you [00:10:00] know, tiny thought of one day being a YouTuber to do with growing vegetables and raising animals and all this stuff. Is that right?Hannah: Love that.Teresa: And, and we watch a lot of YouTube and all my husband and I ever talk about is, that's a shot. They've moved the camera, they've done that. Like, this stuff is hard. So yes, I know you're not filming YouTube, but. Like how much are you constantly filming?Hannah: Not a lot, and actually that is what stops me from maybe doing more on TikTok and things because we have been having the same conversation.Me and my husband, I really want to do like a TikTok series and I just can't figure out how to make it work for the time that I have and. Yeah, the amount that I want to film my business and my life, because I just reuse and repurpose stuff all of the time. So, you know, my Halloween pictures are the same.My Christmas content is generally the same. I have videos of the sea. You know, the videos that I post this summer are probably [00:11:00] not gonna be from this summer. Because the sea is the sea, the C looks the same every year. Yeah. So I think once you have that, that stuff there that you can reuse and repurpose. You don't need to be filming things all the time because if you watch, I think maybe not for YouTube, I think that is different.But if you watch a lot of reels, if you watch a lot of TikTok, there's so much filler B-roll content in there. You don't need to keep filming that. Just reuse it. Reuse something that you already have.Teresa: Yeah. And what about the whole, 'cause the other thing that stops me is I don't look right as in I need to do my face and my hair and my makeup and my everything and like, you know, so are you batching B roll or batching content?Hannah: Yeah, when I've got my hair and my makeup done. A hundred percent. And you know, there are things like when I, I remember when I unpackaged the book and that's like a piece of content that I'll reuse. I didn't have my hair done and I hadn't, my roots are showing I like, hadn't combed my [00:12:00] hair or anything.And I look at that now and I'm like, oh, I wish I'd just done just spiced up a little bit more. 'cause I knew I'd be repurposing that. But yeah, I think if you. Batching is the best way to do a lot of marketing tasks regardless. So if you don't want to film until you've got your makeup on, your hair's done, you've got a couple of outfit changes, then wait until a day when you can do that.But prepare for that time. So have that list of things ready to go. Have the shots that you are gonna be filming. Have a little bit of the script written out, and then you are. Gonna get more done in that time period. And I think the same goes for like emails. You know, the same goes for writing captions, even just deciding hooks and things like that.Do it in one go so that you are not just like doing little bits every now and again 'cause it's just gonna feel chaotic. Really?Teresa: Yeah. I have to say with the email thing, that is something I do. So when I, when I record episodes, so Mondays we [00:13:00] email about the. Podcast. And then on Thursdays it's another email and when we record the episodes, when I'm doing the rest of the stuff that goes around it.So obviously after this I'll do the intro. I'll then record the hook as to why people should listen to this episode, and then I will go and. Start to write that email. Yeah. Because it all fits together, so it's really easy to do, but also when I'm writing normal emails, I will batch them together because when I'm in that kind of flow of stuff, it's easy to do. And this is the funny thing, like I've just been creating, I have a program called Grow Launch Sale, and basically it's about exactly what it says in the tin, how to grow your audience, launch your online product and sell it, and. Within the program, I have lots of different modules, and I've just recorded this morning, actually the bonus, as in a bonus blueprint, how to create bonuses for a launch, and the science behind them and the psychology behind them. And how many should [00:14:00] you have and how much should they be and when should you time them? And what's the difference between an early bird bonus and a fast acting bonus? And like. And this is the thing, right? I've just recorded a whole module four lessons on how to do a bonus. Like we are not sure of any content are we?Hannah: No, there's so much there. And also I think one of the things that you just said, which is a really good tip, is that if you do emails on a Monday about the podcast, you are basically deciding your next 52 emails. Because you, if you're doing one a week, like you're gonna have those already decided.So if you can then also set that aside for your content as well. So whether it's like every, the first day of every month, I'm going to do my ins and my outs, or my goals and my lessons. You know, have a post that you do. First of every month, maybe have something that you do on a Friday. That's a format. And you don't have to say, here's my Friday post. I do every [00:15:00] Friday.Teresa: Yeah. That was a really, really old school thing. Like Wednesday we Monday motivation or but to hateHannah: Throw about Thursday. All of that. . It doesn't have to spelt out, but it's for you to know. On a Friday, I'm gonna do a single graphic image and my caption is going to be, you know, a post that has the call to action to join my email list.Mentally, you are giving yourself less options and then, you know, it's, it's way easier to decide what to talk about. And I think the same goes for like what you were just talking about with the bonus content. You've now narrowed it down, so you've now got that block of stuff that you can talk about. Pick from that.Just choose from that. You don't need to have anything else now. You don't need to come up with any new ideas. You've got four modules full of content now you just use that. So it's like narrowing down the things that you are gonna talk about.Teresa: I think as well, I think obviously one of the things you said straight away is like the easy, simple option and also the, the form formulaic couldn't get my words out.. Format of [00:16:00]...
In this episode of the Your Dream Business Podcast, I talked about the idea of an “offer ecosystem” and how things like downsells, order bumps, and upsells can help you make more money from each customer. I shared what I’ve learned from my own experience and from the Kajabi conference, giving real tips on how to add these to your main products. I also explained what bonuses, upsells, downsells, and cross-sells are, why they matter, and how you can use them in a simple, practical way to boost your offers and get better results. KEY TAKEAWAYS COVERED IN THE PODCAST Small Add-Ons Can Make a Big Impact* – Using upsells, downsells, and order bumps can significantly increase how much each customer spends, without needing more traffic.
- Bundle Strategically – Pairing bonuses and related products with your main offer can boost value and help customers say “yes” faster.
- Keep It Simple and Aligned – Every extra offer should support your core product, not distract from it—clarity and relevance are key to making it all work.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptDid you know that someone who offers a down sale increases their average customer spend by $35? Or if you have an order bump, you can increase your average customer spend by $40. But what is a down sale, an order bump, an upsell across sale, and how do they all fit together with your core products so that they're not fighting with them?In today's episode, I'm sharing with you my offer ecosystem that tells you exactly how to add bonuses and upsells and down sells that fit and compliment your core offer. So if you are ready to make more money with your offers, then grab your notebook and pen because you are going to want to make notes.Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. [00:01:00] I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you.Season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place.Let's get started. Hello and welcome to this week's episode of the Your Dream Business Podcast. As always, I am your host Teresa Heath Wareing I hope you are having a great week. Okay. This week I am geeking out. I have been creating loads of content for my program for Grow Launch Sale. I. I've been diving deep and doing big research into some of the more complex subjects in there, and I wanted [00:02:00] to cover one of those with you briefly today because honestly, it's like something has awoken in me and I finally am starting to get some things, which is crazy because I've been doing this a very long time.I have been in the online space for about. Nine years. I've had my own business for 11 years. I have supported and coached and done other people's launches for them, and yet something has just clicked with this particular subject that I wanna share with you. And I honestly think this is where the game changing stuff is happening.I wanna talk to you about your offer ecosystem now. You probably know roughly what I'm talking about. You might think of it as an ascension model. This isn't what I'm talking about, although if you don't know what an ascension model is, I will talk to you about that as well. An offer eco. An offer ecosystem, easy for me to say is basically the various things you offer in and around your main offer.So [00:03:00] let me just go back a little bit and talk to you about something that I saw when I went to the Kajabi conference last year. There's a really good session, which was all about numbers, which like I said, I geek out on. I love this stuff. If you, are new to the podcast. That is something that I really enjoy as well as doing the strategy and mindset and all the other good stuff.And I've done an episode a little while back. We will link it in the show notes. So to get the show notes, you go to teresaheathwareing.com 4 0 2, as in the numbers, and it'll take to this episode show notes and you'll find links in there. And we're gonna link to the episode I did, where I talked about what's realistic in terms of numbers for launching.But I was at the Kajabi conference and I'm always front row. I'm always like front and center when I go to conferences and I'm attending and I was front and row and there was these two people from Kajabi came on to talk about stats and I thought, oh, this might not be for me. Even though I love numbers.I thought, you know, this might not [00:04:00] be for me. Anyway, I flip ing loved it. One of the things they shared was talking about when people do other things. So first of all, they, they broke down the numbers in terms of people who were just offering to one product and people who are offering multi products. And they were talking about the fact of the people who make the most money offer a range of products.So they might have their core offer or service, i.e, Their signature course or their membership, but actually around that they are offering other things, and I'm gonna get to this in a sec. And they're making more money doing that. And they talked about things like down sells and order bumps and various different things, and I'm gonna explain each of these things to you, but they said that on average, people who offer a down sale increase their average spend by $35.Each kind of sale as in each person and people who offer an order bump [00:05:00] can increase their average spend per person by $40, like I said, on average. But basically what they're saying is if you offer things like order bumps down, sales, upsells, all of that good stuff, then basically people are spending more money with you.So I did the module for Grow Launch Sale, which I was ridiculously proud of myself about 'cause it's very good. I did a lot of research. I dug around as I love doing in the online space, looked at what people were doing, look at what people were doing successfully, and I've created a really cool module all about basically the offers.And also I'm putting together a bonus of an offer blueprint for when I next launch Grow Launch Sale GLS, my program. And again, I've done a lot of work on that. So I thought what would be really useful is for me to share with you just the basics of what I'm talking about and just to kind of open your mind, because if you haven't ever done some order bumps or upsells or downsells or, [00:06:00] and again, I wanna just touch on bonuses as well and how that relates to your core offer.If you haven't ever done that. Then I want you just to consider it because I did a little test. One of the things that I am doing this year is everything is a test, so we are putting a lot of effort into lots of different things and we are detaching ourself from the outcome completely. Because I'm just running tests.That's the way I'm viewing every launch we're doing, every workshop I'm doing, every, anything we're doing, we are just running tests. So one of the tests I ran was I offered a product that was a fairly low cost. In fact, the product was 49 pounds and. On. Once someone had purchased that, I then offered them a, you could class it as an upsell, and I'm gonna explain the differences, but you could class it as an upsell and basically gave them something else that would help them with the main thing that I was offering them.And I offered that [00:07:00] at 19 pounds and 47% of people who bought the 49 pound. Thing also bought the upsell, 47%, almost half of people who bought bought the upsell. The other thing that's Ace about this is I already have the extra thing I was selling. So, and I debated whether do I put it in, do I include it, do I not include it?And then I decided, no, I'm not gonna include it. It's really valuable and it's part of my main program. I'm not gonna include it, or it's one of the many things in my main program. But then I thought, oh, I wanna test this out. Why don't I offer this? And I was blown away by the results. So I ended up making a chunk of money that I wouldn't have made if I hadn't had offered that.And like I said, it's a test. I'm testing everything at the moment, but as that test goes, I'm pretty happy with that and I'm likely to do it again. So what I wanna do today is I wanna talk you through [00:08:00] what I call the offer ecosystem. And this is one of the things I teach of. It's not just about creating an amazing core offer, it's about how everything else sits with it.So let's start with the core offer. So your core offer is the primary product or service that you are selling that delivers the main transformation or solution your customers are seeking. And this forms the foundation of your entire offer ecosystem. So I'm gonna try and give you my example of, My Grow Launch Sale program.So let's say the main offer that I offer is the Grow Launch Sale program, and that comes with six months of support. So when someone joins the program, they get a course, a very, very good in depth course on how to basically grow your online business. How to. Launch as in when I say launch as well, this isn't like you're launching something for new.This is like how you [00:09:00] basically provide a launch experience, like a webinar, a bootcamp, a challenge, an open house, and then sell it as in you sell your product, not sell your business. Okay? So they get this big course and they get six months of support with me in a group setting. So that's my core offer.So then you will know if you've been in the online space any length of time that bonuses are really important. And I have a whole module about how to do bonuses and there's some super smart psychological stuff in there as to why we need to offer bonuses. And this is what's wild, right? And it took me doing all this research, like I knew these things, but it wasn't until I really went deep into it to teach more of it that I, it kind of really dawned on me.What I would do, and what I think most of us do is we create this core offer and we make it so flipping good that we leave nothing else that we can do as bonuses. And then what happens is we create bonuses that don't really fit with [00:10:00] the core offer or aren't really in relation with the core offer and therefore.Don't kind of hit and don't kind of work the way we want 'em to work. So your bonuses should be a complimentary resource tool or additional content that accelerates your customer's results to that transformation they're looking for, or overcomes specific objections and enhances the value of your core offer without increasing the price, because obviously your bonuses are free.So. When you are looking at your core offer, sometimes, and I have actually had to do this where I've gone, I would've included that in my core offer, but actually I'm lifting that out and I'm giving it as a bonus because basically we put everything into our core offer that we have nothing left for bonuses, and we need those bonuses because like I said, there's some really cool psychological stuff as to why bonuses work so effectively.And I might do an episode just on bonuses, but basically we definitely need bonuses when we're [00:11:00] selling. And in an ideal world, those bonuses should either accelerate the results, they should either overcome a specific objection or enhance the value of the core offer. They should sit really nicely with the core offer.So to give you an example, one of the things I was going to include in GLS was some AI prompts. Now. In the product, in the core offer, I basically give you a template as to how to write a sales page. So I not only talk you through how to write a sales page, I tell you the the order in which you should do it, and I tell you, or I give you a template of a example sales page that basically you can just then write over and tweak and do your own right.Then I thought, wouldn't it be cool if I could create a prompt that was based off my knowledge on how to do a sales page and then tell you what to tell it, and then it would write your sales page for you. Right? So this was always gonna be part, this was always an idea of this would be [00:12:00] such a valuable thing for, 'cause the whole point in my program is that I help you do these things much faster.So the more I can do for you, the better. So anyway, I wanted the AI thing. I hadn't done it yet. It was coming. But then when I did the bonus module as in the module in the program about bonuses, I realized I wasn't leaving myself any room to give those bonuses by putting everything into the core product.So I pulled out that AI from the core product, and I'm adding that as a bonus. And like I said, there is something psychological that happens in our brain when we get offered bonuses as opposed to it just being in the core product. So. What else could you offer that compliments it, that accelerates the results, that overcomes a specific objection?So when you're thinking about bonuses, that's what your bonus should do to your core offer. Okay, let's talk upsells. An upsell is a premium version of the offer that provides additional [00:13:00] support. It might give you personalized attention, it might accelerate results for customers who want more comprehensive solution.Are willing to invest in a higher level. Now, again, there is, there is a kind of rule of thumb as to how much more that should be and what the upsell tends to be is For me, it would be more of my time. Or it might be that we do some of the stuff for you. So let's say now I don't currently have an upsell for Grow launch sale.I have options that it could be, but not one that I'm offering at the moment because I give you support anyway, but my. Upsell might be, you can add a weekly, a monthly call with me and a one-to-one, and it would be an extra chunk of money, but you get that time with me one-on-one. So your upsell, like I said, is a premium version of the offer that provides additional support or personalized attention or accelerates results in some way.Let's talk down sales. [00:14:00] So the Down Sell is a simplified, more affordable version of your core offer that provides an entry point for your customer who aren't ready for your full solution. And possibly the price point isn't right for them. So for instance, let's say your core offer had six modules that you were, let's say you were selling a course like, let's take Grow, launch, sell again.This isn't what I'm doing, but this is a way I could do it. So I have grow, launch, and sell three distinct kind of sections of the program. So for instance, as a downsell, if someone didn't buy my Grow launch sell, when I offered it, I could potentially downsell them and offer them. The grow section. So I could be like, this is one of the key bits.You need to have a bigger audience. Or maybe that's one of the objections that they're saying, and I could then give them a lower cost section of the course that gets them going and. The, [00:15:00] the beauty with this is the downsells should be something you kind of already have. Like it should be something that's already created or something that they have an option to just take.So you shouldn't have to create something new, and this is why, when. Again, my mind has changed completely in terms of this because now when we create an offer, we're going to look at all of this. When we create the offer, we are not gonna create the offer, and then as an afterthought, go, what's the bonuses?Is there an upsell? Is there a down sell? Is there a cross sell we're going to sell? Okay, if this is the offer, what are these other things? Right? At step one? Even if we don't offer them all, I just need to understand where they could go. So that I can offer a range of things. So down Sells, like I said, are really, really great because they give them a simplified and a cheaper version of the thing that you are selling.So if they're not ready for the big product, then a down sell could be great. Then the last one I wanna tell you about is a [00:16:00] cross sale. So a cross sale is something like a related, but distinct product or service that addresses an adjacent need that your customers have. So, for instance, what a cross sale might be is.Let's say I was selling Grow Launch sale, and one of the things I don't cover in this is content creation. It's obviously, you know, I could cover everything and some, and it would be ridiculous. So obviously it's very much aimed at selling your online services and products. So let's say I created some templates for social media or a, something that helped 'em with content creation because I know that all of my customers should be doing some kind of content creation that would be a suitable cross sell.Again, the cross sell would be kind of small. It wouldn't be expensive. It would just be a kind of like, Hey, there's this thing that might actually help you as well. I know you also have this other problem. Here's this thing. [00:17:00] Now, this episode was only in mind to kind of go through the basics of that when you are putting them together, how you're putting them together, how it all fits like that is a much bigger conversation.But I just wanted to introduce you to the fact that there are these other things that should be. In your offer ecosystem that you should be looking at as a way to potentially bring in more money, in a way to serve your audience better, because like someone might be dying to work with you, but actually they need more.Personal attention and therefore an upsell would be perfect for them. Or they're dying to work for you, but they can't afford your main offer and therefore something
In this episode of Your Dream Business Podcast, I chatted with my amazing friend and AI expert Jen Lehner. We got into some super practical tips on how to make AI sound more like you, which tools are worth using, and how to train AI to save time and boost your creativity. Jen shared smart ways to personalise AI tools, stay organised, and use AI to create content and run your business more smoothly. If you're looking to bring AI into your business in a useful, doable way, this episode is packed with helpful advice. KEY TAKEAWAYS COVERED IN THE PODCAST Train AI to Reflect Your Voice – Jen shares how you can guide AI to sound more like you* by feeding it the right examples and prompts, making your content feel more personal and on-brand.
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Use the Right Tools for the Job – Not all AI tools are created equal. Jen highlights which ones are worth your time and how to use them effectively in your business workflow.
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Stay Organized to Maximize AI Efficiency – A little structure goes a long way. Keeping your prompts, brand voice, and content templates organized helps you get better results and saves time in the long run.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Jen Lehner on Website, AI Resource Hub, Facebook, Instagram, Linkedin, ThreadsConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptTeresa: How'd you get AI to really, honestly sound like you? So when it produces something, it actually makes something that you can use and not just create something that sounds like AI's written it. Well, today I am interviewing the Super smart Jen Lehner on the podcast, and she walks us through the exact steps that we need to take to help AI sound more like us so that when we are asking it to do things.The results that we get are way better. If you are a business owner and you are using ai, this is a must have episode for you to listen to, and you'll probably want to grab a pen and paper to make notes as you go. Welcome to the Your Dream Business Podcast. I'm your host. Teresa Heath Wareing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.I am so excited to guide you on the journey of creating a [00:01:00] business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we' ll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way.So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome back to another episode of Your Dream Business podcast. I'm your host, as always Teresa Heath Wareing . I hope you are doing well this week. Okay. We can't go 30 seconds without someone saying something, ai, without people using ai, without people doing something that you can get help with ai.But I wonder how many of us are actually really using it as it could be used, and how many of us are just merely dabbling with it and [00:02:00] therefore getting frustrated that it's not bringing us. The results that everyone else keeps telling, it brings them. Today I am interviewing one of my very best friends, Jen Lehner.Jen is a digital marketing and system strategist. She shows entrepreneurs how to build audience and monetize their expertise online using social media, digital tools, and strategic outsourcing. She creates online courses and trainings and her favorite place to hang out is in her private mastermind, the front row, VIP. Jen, is amazing. She is so, so cool. She's been in this industry a while. We met a long time ago. In fact, I think we've probably been in a similar amount of time, if not a bit longer. She's had a bit longer than me, but Jen is, and one of the things I say in this interview is it's like Jen's main thing is to help you run your businesses quicker and easier.'cause for a long while, and genders still help entrepreneurs and [00:03:00] solopreneurs build their team. But Jen is obsessed with all things ai, like we all voice message and she'll be down some crazy rabbit hole doing something amazing in ai and she just blows me away. So I wanted to bring her back on the podcast the second time she's been on.Previously, I think she was talking about bringing on a team member and I wanted her to come on and talk about ai, but in a way that really genuinely helps us save time, do things quicker, create better outcomes, because I dunno about you, but often I will try and do something and it just ends up sounding like AI wrote it and it hasn't really helped me in certain ways that I would like it to.However, there are other times that it's really helped me. But I know that Jen is like the queen of this stuff, and I will often DM her and go, Jen, I wanna do this. Is there an AI that can do it for me? And she just knows all the things. [00:04:00] So she's coming on today and she's talking about not just, you know, AI's good, bad.Great, whatever, but actually she goes through and you're gonna want to take notes on this one, and if you know anyone else who's trying to dabble in ai, then please send them this episode because honestly, there is so much value. I took so many notes when doing this episode with her. So she literally walks us through what kind of things we need to be prompting, what questions we need to be asking, how we need to be asking them, and what systems we should be using for what, because it's not just chat duty.I can't even say it, chat GPT. It's not just that. I know that's one of the main ones, but like there's Claude and then there's a notebook, I think Notebook I think is the one we talk about, but like there's so many clever ones, but she has a really great ability of breaking things down so that it doesn't feel overwhelming and massive.Also, she's got a good freebie that she offers as well, so listen out for that. [00:05:00] But basically I am not gonna make you wait any longer. Here is the amazing Jen Lehner . Jen, welcome back to the podcast.Jen: Oh, it's so good to be here. I love, I love spending time with you TeresaTeresa: I love spending time with you. And this is not our first rodeo. We have done this before and I was thinking actually that like, even though you're talking about a different subject, the. The reason behind your passion for both subjects kind of comes always to the same thing. And that for me, if I am going to like put you in a box, is making our lives easier as business owners, entrepreneurs, solopreneurs.Jen: I like that. I'm gonna borrow that.Teresa: Yeah, you can take that. Because you came on before and talked about bringing on a team and you have helped me massively in bringing on a team. And this time we're talking about, and I'm smiling as I say this because I don't know where this is gonna go people, we'll just see how it [00:06:00] goes.But we're talking about ai, your new favorite, favorite slash love-hate relationship thing that you love. So let's start by. I wanna dive straight into the good stuff because we all know what AI is. We're all using Tech GPT , we're all doing that thing. One of the frustrations that I have is I said to you a few weeks back, I need a new team member to help me with content creation and to tell me what to post and tell me how to do it, and tell me what's gonna work on YouTube.Tell me what's gonna work on the podcast. Tell me what titles are great. And you said to me, AI can do that. And I was like, like how any good can that, like, can it really do it? So can we stop there?Jen: Sure. Okay, sure.Teresa: Let's start.Jen: So specifically, well, I mean. It could just, it could do all of that stuff. I mean, I'll tell you right now, I have a, an automation set up so that I speak to my voice [00:07:00] notes and I just do a brain dump about a certain topic. And then what happens is it. Shoots it over to ai, and then AI has been prompted in advance to make sense of it all, and it also knows how to write in my style, because I've created, I've, I've made sure that my brand voice is there and, and then at the same time, it's creating posts for all, for everything.So it's giving me a YouTube script, a TikTok script, a LinkedIn post, a Facebook post, an Instagram post, all of that, and it is putting it on a spreadsheet. And it is simultaneously putting it on a Trello board. And when I tell you that this content you see, but when we first started with chat GPT, right? Like what? Five minutes ago? But no, really,Teresa: two weeks agoJen: when we [00:08:00] started it was like, it was, it was, it was horrible, right? Like, I mean, we would say but, but we didn't know that we have to give it. More context and we need to make sure that it knows our voice and our style and our parameters. Like you have to do a little bit of work on the front end to make sure that your output is good.And once you, once you nail that, everything changes. So now, oh my gosh. Like our team, my team and I, we are operating at a level of efficiency. And we are putting out more content, more good content than ever before. And that is sort of like really a point I wanna make is that. You know, it's so much more and, and it is so much more than, than something that should, that is saving us time, right? Like, it is actually should be something that enhances your creativity, that enhances the output, that your [00:09:00] content is better than it ever was before. Not, not a, you know, we don't want it to be a consolation prize. We want. Our content and the stuff that we're putting out there now, because we do have these tools at, at our disposal, it should be better than ever before.That should be the bar, not just, it's not just about saving time really. And then if you think about it, if we do save time, if we are doing better work, if we do become more creative, then we also lower our stress and we're happier. Yeah. I mean like, you know, this is how I'm choosing to go into this. This world of ai.Teresa: So I have, and I knew this was gonna happen, and I'm gonna really try and think of all the questions that people are gonna be having as you are talking, because as you're saying things, I'm like that how, how, how, right. So first off, let's talk about the automation, like that's wild that you can voice note on your phone and that sets a whole host of things [00:10:00] like, is that using. Zapier, is that like, how so go on?Jen: It is using Zapier and that is a, you know, that's a level two, you know Yeah. Situation, right? The, but although, I mean, any beginner, anybody who's ever used Zap or make, you know, can, can make this happen. It's, it's really, and, and I'm happy to share the template for that.Automation with your, with you and your audience.Teresa: That'd be amazing.Jen: So I'll give you that and then you could just literally plug that template into, into Zapier. And, and we prefer, we've tried to use make, and we might use, we might get a make account again, but, but for us, we, we just use Zapier so long in my business, but that's what it is.I mean, you don't want me to go into every little granule of that Zap and honestly, my team set it up, so I don't think I could, but, but just know that it's, it's plug and play.Teresa: Okay, Great. So my next question then, just on that before, I wanna talk about how it knows your voice and knowledge base and [00:11:00] that sort of thing. But when we talk ai, we are talking, so at the moment I'm using chat, Claude Manus as like what I would call Realis. Like are you using all of them? Do we need to be using all of them? Like, I'm paying for Claude and Manis at the moment, or I've had to buy some more credits for Manis. 'cause obviously I run out, but. I was, I was paying for chat and then I stopped 'cause I was paying for Claude. And it's like, oh, now I think I need to pay for chat again. Like, are you paying for all of these ais? And how many ais are you using?Jen: I am using all of them, but you have to understand that like, this is what I'm doing, right? Like this is, this is what I'm doing. I'm doing this. So you don't have to, you know, like mm-hmm. I wanna come and say, just use this, this, and this given you tell me what your needs are. And then I'm gonna say, well, these, these should suffice. But, but here is, here's the thing. A couple of answers to that.What is happening is, and I have to say this first, okay, so what is happening? Sam Altman recently talked about this in an interview. He's the guy who's, who is the head of, [00:12:00] of Open AI chat, GPT, and sora . And he, and this just made so much sense, but he said that, you know, AI, right now, what AI is right now is they're all gonna be the same.They're all gonna have the same features. And, and you can see that happening, right? Like, like you get image generation that's Oh, so wonderful and fast recently on chat, GPT. A Gemini adds it to their, to theirs. You know, they're, they're all gonna, they're all gonna have all the same things. Okay? And so this is what it was like a long time ago when transistors were built for radios and other.Like high tech equipment and people would say, you know, with transistor would be like the subtitle on the advertisement. Like with transistor. Well, everything we have that's electronic has a transistor in it that's, it's gonna be ubiquitous, that is going to be ai and so therefore. To answer your question, should you be on all of them?No, but they right now, they all, some [00:13:00] of them all do cool different things. So it depends on like what you want right now. But what is important is that, and that, this is the second thing he said was that. In order for them to be successful, what they have to focus on is keeping users where they are.And he said they need a billion active daily users. And the way to do that is, number one, giving a good user experience. And number two is making it difficult for us to leave. Well, why would it be difficult for us to leave? Well, because we've spent hour, at that, you know, at this point already, probably hundreds of hours. And. And if you've been doing it right and you've been doing it well, chat, GPT knows all about your business and it knows a good bit about you as well, which means you are getting better output and you don't have to keep repeating yourself. And it's just a better experience, right? You don't have to start from scratch.Well, let's say you remember Betamax and VHS if you're older than Okay. A certain age,Teresa: roughly. I mean, I was, [00:14:00] I'm very young, Jen. I'm veryJen: Yeah, you were. You were. Yeah. You were still. On the bottle I'm sure. But like, I mean the baby bottle.That was good. Brilliant. So, so yeah. So you remember like there was all of a sudden like Beta max just disappeared. It was like what? And we all had to go to the. Move change machines or if we didn't have that machine, same thing. So you wanna be able to be nimble and not be held, like to be able to move quickly.And the way that you do that is to make sure that the knowledge that you're putting in, like. All that information that you're training it in on your brand voice and all of that is on minimally a Google Doc that you could just, you know, that can travel with you from place to place, but, but know you don't have to be on all of them.But yes, they right now all do different things and some of the same things and some of the things are cooler than other things for certain jobs.Teresa: Okay, awesome. So let's talk about how, because this is the, this is the kind of key bit, right? So [00:15:00] I'm sure everyone listening to this has at some point played with all various things.I like, one of the things I love the most and my, you know, my husband Paul, but he laughs at me because I chose a really nice voice for my chat. On of course, because obviously you get it and it's like this very nice American sounding guy, and I'm like, every time I'm like, hi, chat. And he's like, Hey Teresa I like swimming.Obviously we joke, you're, but you are so funny. But like I love that feature, which is why I'm using that and why I want chat and I'm thinking I'm gonna have to pay for it again because I wanna keep using that feature. Whereas Claude, I don't think, does that, does it?Jen: No, but Claude is magnificent. I mean, we could talk just this whole podcast about Claude, it, it does have the, it does give you the ability to talk into it and it will respond, but it doesn't itself have a voice. But I'm telling you, maybe even by the time you publish this episode, it will be there.
For the 400th episode of the Your Dream Business Podcast, we did something a bit different—my good friend Biz Paul flipped the script and interviewed me! We talked all about what it’s really been like to keep this podcast going for 400 episodes, the ups and downs of running a business, and how getting sober has completely changed both my personal and professional life. It was an open and honest chat where I shared how my business has evolved, why showing up consistently matters, and how I’ve found happiness in unexpected places—like gardening! This episode gives you a real behind-the-scenes look at my journey and celebrates how far things have come. KEY TAKEAWAYS COVERED IN THE PODCAST Consistency is Key -* Showing up regularly—whether it’s through podcasting, business, or personal growth—can lead to powerful, long-term impact. It’s not about perfection; it’s about persistence.
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Personal Growth Fuels Business Growth - Getting sober brought clarity, focus, and balance, which directly influenced how you show up as a business owner and a leader.
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Embracing Change Opens New Doors - Whether it's evolving your business or discovering joy in something new like gardening, being open to change can bring unexpected fulfillment and fresh energy.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Biz Paul on LinkedIn, YouTubeConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook Teresa: Today we have a special episode because we are 400 episodes old. So I've invited my very special friend, Biz Paul to come and interview me and talk about what it's like to have a podcast that's 400 episodes to be running a business, and how getting sober has impacted me and my business. So today is a bit of behind the curtains, a bit of a.Behind the scenes look about me and my business. I hope you enjoy. Welcome to the Your Dream Business podcast. I'm your host Teresa Heath Wareing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that.In each episode, I'll share with you easy, [00:01:00] actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place.Let's get started. Hello and welcome to episode four hundred of the Your Dream Business podcast. I actually can't believe that I have hit 400 episodes. That is a lot episodes so to celebrate I wanted to do something a little bit different. And when I have a kind of milestone like this, I think it's nice to sometimes turn the tables.And I have invited my very good friend Biz Paul, onto the podcast to interview me. Now, one of the good things and bad things about having one of your good friends come on and interview you, [00:02:00] is that. A, sometimes I forget I'm being interviewed 'cause I'm just having conversation with him and also he knows a lot about me.So it's a very honest and vulnerable conversation. We talk about the podcast, how I've stayed consistent, what it's like to do 400 episodes. What, why did I start? Why do I still do it? What does it just do for my business? We talk about how my business has changed in the almost 11 years of being in business.We talk about how I've changed, we talk about how getting sober has impacted me and my business and the changes that I have bought in because of it. And hopefully you're gonna really enjoy this episode and enjoy this conversation and just give you a little bit of an insight to what it's like to create a business.And a podcast that is 400 episodes long. So anyway, I am gonna hand it straight over to my very dear friend Biz [00:03:00] Paul. And if you love this episode, I would love it if you would tag us in. And obviously if you wanna give us a review, I'd really love that too. Okay, here's the lovely Biz PaulBiz: Hi TeresaTeresa: hi Biz PaulBiz: it's lovely to have you on your own podcast.Teresa: Thank you for having me.Biz: You're very welcome. Uh, I, I'm really privileged to have this conversation with you. We've known each other for a long time now, actually. Mm-hmm. And we're really good friends, in my opinion. Yeah. You know, I hope you feel the same, and I'm gonna represent your audience today because the thing that I've noticed about your podcast is you often represent the audience when you're talking to your guests.And I think people would like to know a little bit more about you. And so I'm gonna represent your audience today and we are going to interrogate collectively about you and all sorts of things. Is that all right?Teresa: That is absolutely fine. And I, [00:04:00] I really appreciate you saying that I represent the audience. 'cause that's my, I try and do that. Like I try and think when I interview someone, what would they be thinking or what would they want to ask? So I appreciate you saying that. Thanks.Biz: Well, that's just what I've picked up. So this could be, well, it could be organized, it could be fairly wild as well.Audiences are fickle and things just pop into audience's heads and things will pop into my head. So who knows where it will go, but dear listener. I'm gonna try and represent you as best that I can and ask some questions about all sorts of things about Teresa, about her business, the podcast, and maybe some bits that are fun as well.So firstly, T congratulations on 400 episodes of the podcast. Thank you. I was trying to work that out earlier. And if on average there's 50 a year, that's eight years.Teresa: So it's been less [00:05:00] years 'cause we've done like a few extra in different places, but I think it's at least six or seven years. Yeah. That's insane, isn't it?Biz: It's a long time to be doing something so consistently. Well done.Teresa: Thanks. Thanks. I often have to go. No, that's a big deal. Like when I think I have never, ever missed a Monday, not one.Biz: Wow. That, I mean, that is special. Really. I am not. Consistent at all in that regard. So absolutely. Hats off to you. Absolute for that. What's your secret?Teresa: Well, I was just gonna say, right, we need to say at this point, so BPO has a podcast called Humans Exhaust Me, which is one of my, I actually don't hardly listen to. Any podcast now, unless I watch him on YouTube, which I can also do with yours. But yours is the one I consistently listen to.And I am the person that if an episode hasn't gone out, I will message Biz Paul and go, where the hell's the episode? Because I am waiting for it. So I can vouch for a, his excellent podcast, which is about humans that exhaust him, and [00:06:00] B, that he is not consistent sometimes. So sorry.Biz: That's, that's okay. That's okay. You know, my next question should be why is consistency important? And, and we will ask that, but I'll just jump in with a, a defense of my podcast, if you don't mind, is that, you know, one of the things that exhausts me about humans is their inconsistency. And sometimes it just happens that I'm just not consistent.So we'll just leave that on the table here. Yeah. You tell me, Teresa, about why it's so important to you to be that consistent way of Never missed a Monday.Teresa: I think I am really good at. Being accountable to others, and I don't wanna let people down. I'm a people pleaser and for me, when I say I'm gonna do something.That's the thing that keeps me accountable and consistent is knowing that I have said now in the early days, and probably still to a degree now, if an episode didn't go out, no one's gonna be knocking on my door going like, I'm not gonna have hundreds of people go, and where your episode, I [00:07:00] possibly would've a few people go Where Your episode.But it's just the sheer fact of knowing that I've said every Monday that in truth, can I say it's almost like, it's almost like, can I and will I ever stop? Like, it's almost like I can't now, which I'm not saying I want to, I don't think I do, but it is almost a bit like, well, no, that's what you do. Every Monday there's an episode.So, and, and just in my head sometimes like, well, how long will this go on for? Is this forever now? Or Yeah, that is, it's an interesting one.Biz: I mean, it could get to the point where just one week there's no show and no one knows what's happened and maybe I have to come on and go, she died. She was ni she was 97.Yeah. You know,Teresa: I'm glad you added that because I was just like, alright, that's nice. Not next week.Biz: What if, what if this is the last show? I'm so sorry. Okay. Sorry.Teresa: But maybe we should have that whole thing of like, you know, this is what I would do, you know, have some people have like a death folder.Like if something happens to them, this is what happens to their [00:08:00] business, which apparently every business owner should up. Maybe in mine it says Biz Paul is to do the final episode,Biz: take over the show. You know, it's a big deal when Biz Paul's on the show. Yeah, exactly. It's either an anniversary episode, episode or an announcement.Okay, so, so taking us back to the, the question, because I think this is really important, like be, don't apologize, it's fine. So the. Not missing a Monday. I mean, I just think it's, it's so impressive actually to not miss a Monday. And you've sort of mentioned about how the people pleasing element of you sort of makes that happen, gives you the motivation.But there must be times when the buffer gets shorter and shorter and shorter. Does that not induce a huge amount of anxiety for you?Teresa: Uh, yes and no. We, I have such a good team now. Not now. I've had them for ages, but like they're slick with the process and I know that not so Phil, who edits the podcast, not that I ever really want to think like this, but I know that [00:09:00] if I had a very short window, he would very kindly turn that around for me.And Johanne would do the same in terms of getting it out. I, there's been times where I am so far ahead, it feels like I'm completely disjointed from it and I really struggle. And then there have been times where I am literally like one episode to the next, to the next, to the next. Right now I'm probably where I like to be of about three or four episodes out.So I'm, I'm hopefully always about a month in advance and then I'll let that almost run out and then I do another month. And then, and I think I prefer it that way because I'm not. Like I said, when I recorded especially episodes where I interview, like I would interview someone and go, well, that's going out in six months time.Thanks for being on the podcast. And I hated that. It just felt like it just didn't feel right. So for me now, like I, I do prefer a slightly shorter window, but I still need to have, and in terms of the interviews, they're planned, they're just not recorded. So I have another six or seven, I'm recording in [00:10:00] the next.Two weeks I think, and then obviously that's gonna chuck me out for another few months and then I'll do some more recording in another few months time. So yeah, I don't want to ever leave it, but because like the team and how long we've been doing it, if it was left till last minute, I mean I could, I know that, like I could do it on the Friday afternoon and speak to Phil very nicely and speak to Johanne very nicely.And we could have it out by the Monday. I don't want to and they don't want me to, but I could if I had to.Biz: Just so you know, folks we're recording this in November, 2023. That's how far in advance that she's fan this. So yeah,Teresa: we're really prepping.Biz: Just tell me a little bit more about your team. 'cause you do mention your team quite a lot and your team, I know is important to you and the things that you've done, like go the Philippines and actually see Johanne and Johanne's family.How did you get to the point where you've built the team that you've, that you've got, what lessons have you learned from having a team such as the ones that you have?Teresa: I, my attitude towards the team has changed so [00:11:00] much. Not as in them as individuals, but having a team. I used to think that the sign of a successful business was a big team, and I did it to the point where I.I lost money and not lost money, but I didn't make anywhere near what I should have done because I had a big team. Because I felt that that was the mark of a success of like, look at this huge team I've got. So I must obviously be earning loads of money where I wasn't hardly taking anything and I was just paying out.So now the view of the team is one. I love the fact that they've all been with me for years, like Phil has pretty much. He didn't start with me with the podcast because he didn't even edit podcasts back then. Mine was the first one he ever edited. 'cause I went to him after about, it was probably about a year, I think me and my husband edited it for a long while, and then after about a year I went to Phil and said he was a voice.Actor and I had worked with him, he'd been in my world, and I went to him and said, obviously you're [00:12:00] a voice actor. You do a lot of audio stuff. Who do you know that could edit a podcast for me? And he said I could do it. And I was like, well, would you want to? And he said, yeah. And now he has a whole podcast agency, which is Ace, but he's been with me for years.And Johanne has been with me about four or five years. And my opinion now is actually if my business was to grow much more. I have Michelle. She's been with me about six months now. If I was to grow much more, I really don't want much of a bigger team. Like I said, I think in my head I was like, I need this huge team.I need all these people. And now it's like, actually, I. I don't want a massive team. There's definitely some gaps that I'd like to fill, but we currently don't have the skills or capacity. They're just not their skillset that I'd like to bring someone in, but I think that would be my last person if I was to bring them in.Biz: Okay. Let's, let's riff off that a little bit then, in terms of sort of. Where you are [00:13:00] now and, and some of the lessons that you've learned, particularly over the period of, of 400 episodes. Obviously you've been in business longer than than episodes. So my first question was, why did you start a podcast in the first place?Teresa: The very honest answer is because back in the day, I wanted a business like Amy Port Fields and Amy had a podcast. So what else was I to do than have a podcast like that honestly was probably all that went through my head back then. I think there was a part of me that thought, I'm gonna like that more than anything else because I like talking.But honestly, I think that was, that was as much as went into it as just, Amy's got a podcast, Amy's got a successful business. I want a business like hers. I need to have a podcast.Biz: And I don't think there's anything wrong with. Taking inspiration from somebody that you admire and thinking about the way that they do things and and testing things out and having a go and seeing whether it works for you.So on that basis now, [00:14:00] would you say that the podcast performs a very different function to what it did back then?Teresa: Yeah. Yeah, completely. I think I love doing the podcast. I think if I was to stop, I dunno what else I would want to do as a consistent content. I definitely wouldn't do blogging or anything like that.I would do YouTube as well as the podcast, but that's a whole host of just getting it sorted and it is on the radar and has been for ages. I think for me, what the podcast has done is it's put me in touch. I. With some amazing humans in my space, like to get on and have a hour conversation with someone who is at the top of their game.Like one of the guests I had is Dean Graziosi, and I know not everyone will be a fan of his. And actually I didn't ask him. They came to me and I obviously said yes because it's Dean Graziosi. Although he wouldn't [00:15:00] necessarily be someone that I would go to. He is massive and to have an hour conversation with him, like there's no other way in this world.I could have got that if I hadn't have got the podcast. You know, the same with Denise Duffield Thomas, like Julie Solomons like some of the people I've had recently. Like, oh man, I. Who owned Trafficking Vision, Ryan Deis. Like, I've had such amazing conversations with some of these people and there's no way I could have done that if I hadn't got a podcast.So I think one, to even get connected with those people, the credibility that I have been given because I've had those conversations has been amazing. And I think I just like talking and I think I do it in a very, and I'm not saying this is like how I smile, because maybe it's not the best way, but I'm really authentic.So it's not massively polished, it's not scripted, it's not highly edited at all. Like, you know, Phil does not change the order [00:16:00]...
In this episode of the Your Dream Business Podcast, I chat with Lisa Johnson—global business strategist and Sunday Times bestselling author. Lisa opens up about how she bounced back from online hate and went on to have multi-million dollar launches. We talk about how every business journey is different and why cookie-cutter strategies don’t really work. We also get into the real stuff—like dealing with trolls, what it’s really like to run a successful business, and how the online space is constantly changing. Lisa shares tips on growing your email list, running affiliate launches, and how her idea of success has shifted over time. If you're a coach, course creator, or membership site owner looking to grow, this episode is packed with honest advice and practical strategies. KEY TAKEAWAYS COVERED IN THE PODCAST * Your path is your own – There’s no one-size-fits-all formula for success. Lisa’s journey proves that doing things your own way can lead to massive results.
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Resilience is key – Facing online backlash didn’t stop Lisa—it fueled her growth. Learning to handle criticism is part of building a strong, sustainable business.
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Strategy + honesty wins – From list-building to affiliate launches, Lisa shares real strategies that work—no fluff, just what’s actually helped her scale her business.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Lisa Johnson on Website, Instagram, FacebookConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptDo you ever wish you could lift the curtain behind a very successful business where they are making millions and find out what it's really like to earn that money and to run a business of that size? Well, today that is exactly what my guest is talking about. Lisa Johnson is an online business og, and her latest launches bring in millions.However, Lisa has had her fair share of online backlash that she has had to deal with, including 16 pages of negativity on the Mom's net platform. How on earth do you deal with that? In today's very honest, very vulnerable, and. Quite frankly, amazing episode. This is what Lisa and I talk about.Hello and welcome back to another episode of the Your Dream Business Podcast. Now today's episode is an interview and with all the interviews that I do, I go back if it was like a little while, even if it was like a few days ago, unless I'm doing this. Immediately after the interview, I go back and [00:02:00] just scan through the interview and I went to scan through the interview and I ended up watching the whole thing, which is really weird when it's your own podcast because obviously I was part of it.But that should give you an indication as to how good. I think this episode is today I'm interviewing Lisa Johnson. For those of you who don't know Lisa, she's a global business strategist and a Sunday Times bestselling author who makes 90% of her money through passive income streams. She's very much in the online space that would sum that up.She passionately believes that every business owner's journey is unique and. The one size fits all approach that dominates the online coaching and mentoring world is fundamentally flawed, inspiring her to take a stand at the forefront of ethical and integrity driven business. Strategic advice, obviously, you know, I'm reading this and I hate reading bios and I'm rubbish at it.Lisa's been featured on numerous TV shows and has appeared in national papers, magazines like Telegraph, psychologies Magazine, the [00:03:00] Guardian, the Fast Company, and has had a Forbes article that's gained over a quarter of a million views in a week. Her podcast, making money online has been downloaded over 420,000 times and has reached number one in the business Podcast charts.In one launch alone during the pandemic, she made 3.8 million in a week earning 1.5 million in her first hour of sales. So she is an online business OG and is a UK online business og. And I'm a little bit annoyed with myself that I've never. Had her on before now, and I actually say that on the interview to her.This interview was awesome, really, really good. Like I said, I went to watch it to make notes to what I could say in this introduction, and I ended up watching the entire thing. And we talk about, so mainly we talk about a few different things. We talk about how the industry's changed because she's been in it as long as I have.We talk [00:04:00] about. Online trolls because if you know Lisa, you will know she has had her fair share of people saying stuff about her online. I'd say fair share. I'd say probably the lion's share of it. We have a super honest conversation about what that must feel like, what it's like to handle how she feels about it now, we then have an honest conversation about. Does that mean or is that one of the reasons she's more successful than me? Because more people know who she is and she gives an ex amazing, unbelievable figure of how much money she earned based off someone being controlled and saying horrible stuff about it.So it was, it was really fascinating. We then go on to talk about launching and affiliate launching. She's just had a very successful launch, but she again, tells us very honestly what it's like to have affiliates on her do her launch with her and what went wrong and what went right. It was just. It was just super, super honest.It was [00:05:00] really honest, really refreshing, and it really does give you an insight to when you see people's businesses online and you see how hugely successful they are from a financial point of view, what is it like to actually live in that business and be in that business? What does she worry about? What does she struggle with?And honestly. I really enjoyed this conversation. I thought it was awesome. I thought she was great, and I think you're gonna get so much out of it. And you're also gonna find out that it's not just about the money, and that was so reassuring and helpful to hear. So I hope you're gonna really enjoy this episode.I really would love you to, as always, show us what you think. Tag me in, tag Lisa in, go and find us on Instagram. Please, please do go and let us know what you think. But. I thought this was a great episode. So without further ado, here is Lisa. Lisa, welcome to the podcast. Thanks for inviting me. [00:06:00] I am very excited about this episode and about the conversations we're gonna have, and it's almost like, I don't know where to start or what things I wanna talk about.I think where I want to start is. Now we don't do intros. I've already done an intro on who you are, but you've been in this industry a fair chunk of time and you are successful in this industry. How has it changed and how has it changed you?Lisa: It's changed loads and, and it's really weird because I remember for ages feeling like a newbie in this industry. And now there has been a sudden switch, I think like, 'cause it's over eight years, there's this sudden switch of people going, you've been in in this industry. And one of the longest people, I'm like, I was new. How am I now suddenly one of the longest. But I think it's 'cause so many people come in and disappear.And I have been here all along. The changes have been immense, like. The changes in launching, you know, it's completely changed how we do things, the changes in our audiences and how smart they are. Like they're [00:07:00] really clued up these days. You can't pull the wool over their eyes, which is a brilliant thing.That nobody's really being taken in anymore by any kind of pyramid scheme or anything like that. And I used to talk about these things a lot, and then I realized recently I don't need to, everyone gets it now. Like everyone's clued up on all of it. Even all the kind of. Dodgy tactics out there. They, everyone gets it now.Yeah. You don't need to. It's lovely. So that's all changed. I think that the way people buy has changed completely. Like people don't care as much about a bonus or if the price is going up from 1, 1, 1 to 2, 2, 2 the next day, like no one cares. Yeah. They know. It's just a tactic. And I think what's changed is how.There's two things, two bad things that have changed. I think the first is entitlements changed, but we can't moan about it because we made it by giving away so much free stuff. Now there's like loads of entitlement and people just expecting you to do everything all the time. If you don't get back to them within.Five [00:08:00] minutes, then you're going to get like killed on the internet and be told you're bad. So entitlement has happened, but I don't blame the people for being entitled 'cause I feel like we bought it on ourselves. And I think the second thing that has happened that is not so good is that there are so many more people that believe that.That you can't debate with anymore. You can't have conversations with or have different opinions with online because it can only be their way. And yeah, things have changed in that arena. Like if you say something that people don't agree with, they can't just say they don't agree with you anymore. You're like, literally.They're trying to cancel you within five seconds. And I think that's a real shame about the changes that would happen because one of the things that I loved about social media was seeing different people's opinions and debating those opinions and seeing if I could learn from them and seeing if they could learn from me.That doesn't happen anymore,Teresa: Do you think? And such good points. And actually the phrase being canceled is literally like in the last few years and when I interviewed the last time I interviewed Amy Port [00:09:00] Field. I said, what? What, what are you fearful of now? Because obviously when you get to a certain point, everyone thinks that all your worries and your fears go and hers was being canceled, that she might say something or do something accidentally because no one, I don't think purposely tries to get canceled. But it wasn't even a thing like that was never even a saying. Whereas now it very much is,Lisa: and I think that, I think people do try and get canceled. Tate tries to get canceled because I think that if you, if in, if there's enough talk on you, then it doesn't really matter if it's to be canceled or not. You are always gonna get more people looking at you if you say something stupidTeresa: and I guess the world is so divisive and so divided that actually for every one person that wants to cancel you, there'll be just as many who go. Love what you do.Lisa: Because of that divide. And it's such a shame that there's that black and white divide of like, you are wrong. I'm right. This is the [00:10:00] right answer. This is the wrong view, because that's not real life. There's gray in everything. Everything. Yeah. And yet we've, we've lost the ability to see the gray and to see that we're all seeing things through our own lens.So of course, we're all gonna have these different truths and these different opinions that's gone. And that's a shame because the gray area is where the interesting nuances are. But we don't talk about them anymore because like, let's take. What's like a hot topic at the moment that everyone's arguing about, let's take immigration as a topic.Yeah, so if you talk about immigration, there are people that say that we, we shouldn't have drawn the lines anywhere. They're just lines that have been drawn on a map. Yeah. And actually everyone should be allowed in everywhere. And then there are the people that say, no one should be allowed in. It's our country.You know, like, let's draw a line. Don't let anybody in because it's not fair on our resources. Neither of those points are true. There is gray in the middle of that. There are good points on either side that you can come to somewhere in the middle. That makes complete sense, but you're not [00:11:00] allowed to say that because if you even veer away from one point by a tiny bit.You are bad and you're put into the other category. And so no one dares say what they really think anymore because they're scared that people will then see them as far right or far left or whatever. And actually there's nuance in the middle that we could talk about if we were open to it, but no one's open to it.Teresa: No, you're right. And you, and one of the things we've got chatting to before you hit record was you have. Had your fair share of people having very strong opinions about you and, and from an outward looking in, it feels that you are very strong to stand up to that and you don't mind batting that like or meeting it. Was that always the case andLisa: noTeresa: is that still the case? LikeLisa: it is still the case, but it wasn't always the case. So if you think about when I first came in. I, when I first came online, I'd been badly bullied as a kid. My biggest fear was this, you know, being canceled or being bullied, or [00:12:00] people saying mean things about me online.But I've grown a thick skin because I, it came to a point probably in about year two or year three of being online where every, if I wanted to say an opinion about something or if I wanted to put out, an idea or a thought that wasn't the norm because sometimes my ideas aren't, I would get so much backlash, bullying, like everyone would be offended by everything I said and it, it got to a point where it didn't matter what it was.So like, I'll then test things. So one of my friends, Dan Meredith, put out a post in about year three. That I thought if I put that post out, I'd get killed for it. How is he allowed to put that post out with his opinion on it? So he said, no, wouldn't, you wouldn't, like you are right. People would agree with you or disagree with you.I copied the post and put it out and got slaughtered. I was like, okay. So it's not actually about [00:13:00] what I'm writing. It's me as a person. People are trying to find a reason that I,Teresa: isn't that even harder?Lisa: No. I get that I get it. I've been that person that looks up at people that are successful and I'm trying really hard and I'm not going anywhere and thinking like, why is she able to do this?And like that envy turned into not a nice feeling for me when I used to look at people like that. And it was only through a friend, Emily Williams. She said to me, when you feel that, like envy in that, oh, it's all right for her. Realize that it's just showing you what you want. That's what MV is. It's just showing you what you want in life.And so thank her because that's shown her that you can have that too, because she's got it. And that changed my whole perception. And so then I didn't think about people in that way anymore. But I know how it feels too. And so when people look at me and they wanna find a reason that I must be bad. Like I must be, you don't make over 20 million in seven years without doing something bad, right. 'cause that's what we've been taught. Which people are bad people. It's in every Disney movie. We've seen it. Yeah. And so I know what they're looking [00:14:00] for. And so of course they're gonna try and find any little thing and blow it up to be a bad thing. And the reason why it's okay that I'm not her.It's all right. I don't need to be like, like Lisa and have all that money because. The reason she's got there is she's done bad things that I wouldn't do, and they're trying to find that because it makes them feel better about the fact they're not where they want to be. And I totally get it. I get it.It's psychology and so I don't really dislike it when people do it. I understand it.Teresa: It must, does it not upset you? Are you?Lisa: NeverTeresa: like, 'cause I just think I would sob.Lisa: I used to, like in year three, I'm Teflon now. Like nothing gets through. Like I'm fine and my, my husband isn't, my friends are, my team aren't, they're little sobbing in the corner about something that someone said about me, but I'm like, let's look at it logically.Like their opinions aren't gonna have an effect on my business. Because I think we worry about that, don't we? Like when if people say bad things about us and we get a bad reputation, it will affect our [00:15:00] business and we won't make as much money. Yeah. I have found that to be not the case. Yeah. So much so that I found it to be, I went viral on mom's net like a year ago.A year or so ago. Badly. Not in a very negative way. Because I paid too much money in a launch, and therefore I must be a con artist. And so that there were 52 pages all talking about me as a con artist.Teresa: Oh my God. I doubtLisa: and well, I, at first I tried to do, I did a very stupid thing and I tried to, oh, I thought that reasonable people, oh, go on and have a chat to them about why they think this, and I'll tell them why they're wrong. Never play with the trolls. What a stupid thing to do. So don't ever do that. Just ignore it.Teresa: Because like, you know, having that conversation to me feels like a good thing. Like, well, let me explain.Lisa: Yeah. I explain why I'm wroong, yeah right. And why actually I call out the con artist, but it didn't work. It just made that they loved it. So I didn't do that again. But what happened was we made about 43,000 pounds extra just from...
In this episode of the Your Dream Business Podcast, I explore the science behind building landing pages that truly convert. I cover eight key components, including compelling headlines, strong calls-to-action, the value of social proof, and clear personal intros. Designed for course creators, membership site owners, and coaches, this episode offers practical tips to boost the performance of lead magnet pages. I also highlight timeless marketing principles that continue to deliver results. Tune in for practical advice and proven strategies to create landing pages that work. KEY TAKEAWAYS COVERED IN THE PODCAST * Master the Essentials – Effective landing pages rely on eight core elements, including captivating headlines, action-driven CTAs, and trust-building social proof.
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Simplicity Wins – Strategic yet simple marketing principles often outperform complicated tactics and continue to deliver strong results over time.
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Tailor for Your Audience – Whether you're a course creator, coach, or membership owner, optimizing your lead magnet page with practical, audience-focused strategies is key to higher conversions.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or FacebookTranscriptTeresa: Creating a great lead magnet is one thing, but your landing page needs to attract people to actually download it. And I don't know whether you know this, but there is actually a science behind a highly converting landing page, and in today's episode I'm gonna break down the eight essential elements that you need to include.From headlines that talk directly to your perfect customer to call to action buttons that actually want to be clicked. You are gonna want to make notes for this episode.Hello and welcome back to another episode of the Your Dream Business Podcast with me your host, Teresa Heath, Wareing , as always, I hope you are having a great start to your week now.One of the things that I do in my Grow Launch Sell program is people are able to submit their landing pages to me, their sales pages, their lead magnet pages, and I will go through their funnel and I will actually record myself going through it, and then I will be commenting and making suggestions and telling tweaks and changes.One of the things that are really important to me in my business is that I. Have a business where it's higher touch than I used to think. I would love a business where I [00:02:00] sold thousands of people in a course or something like that. And actually I don't want that at all because one thing I love to do is to be able to make immediate changes for people or help people.As closely as possible. And in the Grow Launch Sale program, that's exactly what I do. I give them six months of support, and part of that six months support is I literally go through their stuff and look at their stuff and go, tweak this, change this, do this. And that is really, really important to me because you can buy every course in the world, but without someone looking at your individual stuff and taking into consideration your audience and your.Offer and all that sort of good stuff. It's hard to actually know whether the thing that you are learning is the thing for you or is gonna work for you and your audience. Anyway, with all that being said, this has kind of spurred me on to think about this week's episode and what I wanted to talk about because like I said, one of the things I do is literally look at people's landing pages and I love it.And for me it's really easy 'cause I can see immediately where. Why people aren't [00:03:00] opting in or why people aren't necessarily understanding or why they're falling away. And I thought what I would do in today's episode is I would walk you through, and I know this is a bit tricky, so we're gonna take it slowly, but I'm gonna walk you through what makes up a good landing page.And what I would love you to do. Maybe like listen to this for you listening, and then maybe the next time you are sat at your desk, put this on and look at your landing page while I'm talking to you. And therefore, while I'm telling you the things that should be in different places and what you should do, then you can actually do a kind of little audit on your own landing page.And the other thing reason I wanted to do this is because back on two weeks ago, episode 3 96 yes, we're very close to episode 402 away. In fact, episode 396 I talked about the lead magnet, do's and don'ts. So I talked about actually the physical lead magnet, and I thought it's all well in good, having a really good lead magnet.But if you have a terrible landing page, then people aren't gonna get to that lead magnet. So I wanted to break [00:04:00] down what it is that you need to consider and you need to look at on your landing page. So let's get started. Like I said, if you've got your landing page in front of you when you're doing this, awesome.If not, then just listen away and I'm sure there'll be key things you can take away. And it's surprisingly simple. This isn't. Massive and difficult. It's just a formula. And this is the thing, like I don't say these things 'cause it's nice and I like to look at the page that way. This is what works. So let's look at the top of the page.So if you're looking at the top of your lead magnet page above the fold, and if you don't know what I mean by above the fold, it's basically the point in which a website disappears and you have to scroll. So anything above the fold is what I see immediately. And everything I'm about to tell you in this first section should be above the fold in an ideal world.So the very first thing that you need is an attention grabbing headline, and it really does need to grab my attention. Now. Above that, you could always have the words free download, freebie. [00:05:00] Free audio, whatever your lead magnet is. So you could have, and in my head I'm imagining the free download or free masterclass or whatever it is in smaller text and then in bigger text, we want your headline.In your headline. There's two ways to go in this way number one is you use a specific benefit driven headline, or the second way in which you can use your headline is you go with a pain driven headline. Okay. So a benefit driven headline might look like, do you want, I don't know, I'm gonna make things up as I go here, but do you want more engagement on your Instagram posts in 30 days?Do you want to double your sales in six months? Like, I'm literally just using random things here. But basically it's like, what is the transformation they're looking for? What is the benefit they're looking for? So that's a really good start for your headline, is to put in a benefit driven headline. Now some people prefer to put in a pain driven [00:06:00] headline.Now, where this works really well is, let's say, and I see this a lot with, with mindset people, where they're talking about, you know, stop imposter syndrome now, which would be a benefit. However, I. They might not know they've got imposter syndrome. They might not even know what the word imposter syndrome means.So in cases like that, starting with a pain driven headline is much more effective because they will know where they are. They'll know the pain that they're in right now. They might not know the thing that's gonna help them get to the benefit, and they might not know what the benefit is, even though they might just go, well, I don't wanna feel like this.But they're not entirely sure what they wanna feel like or what anything different could look like. So a pain driven headline could be things like frustrated with low sales or sick of feeling. I'm just trying to think of a mindset one, and I'm struggling off the top of my head, feeling overwhelmed or feeling anx.I [00:07:00] wouldn't even go with anxiety, anxious because again, they might not know that's the thing. So what are the actual feelings? What is the thing that someone would say to you, oh, I'm so tired of feeling this thing. So like I said, pain or benefit driven. That's your headline, not. This is my free download for whatever, whatever.It's like what's gonna grab their attention. I want you to keep it concise. Try not to have too many words here. 'cause bearing in mind you want someone to see this and read it quickly. If you can include numbers or times or deadlines or whatever, that just helps it be a little bit more convincing. So like it's, the more specific you get, the better it is.So, for instance, the example of get three x more leads in 30 days. That's really specific. So it's more kind of, it's more likely that they'll take action on something that is specific. So benefit driven, pain driven, keep it concise, and if you can add some numbers to kind of clarify it or to quantify it, great.So, like I said, a kind of mini headline above the headline that [00:08:00] says freebie or whatever headline. Then we want a subheading. Now your subheading needs to expand on what you've just said in the headline. If you've done a benefit-driven headline, your subheading could be a pain driven thing. Like, you know, if you have focused on the benefit, you might flip it in the subheading and and go tired of.You know, not many sales or whatever, it is you can also use the subheading to look at initial objections and to overcome them. So let's say you do a lead magnet on wanting to feel more peace. You could then, in your subheading, put something like. Without having to meditate for 30 minutes or something where the objection, you know, for instance, like I could do something, so let's go with the three times more leads.In 30 days, you might put, without selling your soul to the devil, like you might wanna think of what is an objection to someone thinking of that [00:09:00] thing. Like, okay, yeah, you say that, but what is the objection and can you put that in your subheading Also? You can reinforce some urgency or in some importance of that situation.So like whatever the kind of pain is, you know, you could talk about the urgency of wanting to stop it. So you've got mini headline of freebie or whatever type you're on top headline, subheading. Then, so this tends to be, if you imagine on the left hand side of the page, that's where all those headings are, underneath those headings.I tend to have a call to action and I'm gonna talk about calls to action on their own, because this is just general, you know, things about calls to action. So I'll, I'll do that in a bit. So then on the right hand side, so imagine all that text is on the left hand and on the right hand side, I want you to have an image of the lead magnet itself.Now people are very visual and they like to see what they're going to get. So I want you to mock up. A image of what that lead magnet might look like. If you're [00:10:00] listening to this and you are in the Grow Launch Sale program, then I have provided all the mockup templates for you. You don't need to do that.You can just go and get them from the program, but you need that. I need to see what am I actually going to get? So a found out image or a scrolling image on a, you know, laptop or whatever. You need to be able to show me what is the thing that I'm going to download, even though I'm not downloading a physical thing, I'm downloading a digital thing, I still want to see what I'm getting.Don't worry about people. Like you're not gonna show them every inch of your lead magnet. You're just gonna show them a little bit of it so they can see and get an idea of what it is. So don't worry about people reading the image. And therefore, and in my head, I'm like, if you wanna actually stop and read every single thing on that thing and not download it, then go you, because it tends to be teeny tiny and it they'd struggle to read it anyway.Teresa: So all of that is above the fold. That is what I wanna see at the top of a landing page for your lead magnet. Okay. Now let's talk about the rest of the page. Now, I guess one thing I should say is at the bare [00:11:00] minimum, that's what I want. Absolute bare minimum. How much more you put in is kind of up to you.I actually don't have any, I was just thinking as I was saying this, I don't have any hard stats on. Whether it increases downloads if you do this other bits or not. But I like to include these other bits. 'cause I think if someone is on the fence about downloading it, if they don't know you, then we need to give them a bit more reassurance.So the next section down, I would use that to explain a little bit more about the freebie, you're offering. And I would do this in a bullet point form or a format, just so that it's broken up text, this is really important. I would look at like. What are the things that they're gonna be able to do once they've got the download?What does it include? But basically you want it in an easy format so they can scan that if they wanna scan it. But this section, this next section, is just to kind of explain a bit more about the benefits of downloading the actual thing then. [00:12:00] What I also would include on this page is some kind of social proof.So include any specific testimonials of people who have used the lead magnet. If you've got, you know, if you have worked with some big clients in the past or have some featured in, you might wanna include some of this on there as well. And like sometimes people put download numbers on there, like over a.You know, 500,000 people downloaded this. I mean, we're not there yet, but we might be. So yeah. So you want some kind of social proof on there where. It basically says, look, this is worth doing because this is good. So even including just some general social proof, I think is really important on these landing pages.But again, you don't have to do loads. Just one or two is fine. And then the last thing I would say that you want on this page is an introduction to you, because in an ideal world, the people coming to this are not people who know and love you because this is one of the main points of having lead magnet is getting new people onto your list.So you want to basically [00:13:00] have something on there that says this is who you are. You want an image of you. So. I'm sorry. If you don't have one and you don't like it, you need to put an image of you on there. It's building that know, like, and trust factor. You want to keep it short, no, I don't want more and peace.I don't want your about page, I just want a paragraph about what makes you qualified to teach me the specific thing that you are teaching me. So you might have a kind of a, an about you or a kind of paragraph that you use to introduce you, but I want you to read it and go with the lead magnet in mind.Does that convince someone why? I'm really good to teach 'em the specific thing. So where you can and where possible, I want you to tweak it to go with the lead magnet that you are actually doing. Okay, so that's it. That's basically the page. Now the other thing you're going to have at the bottom of the page is your call to action.So let's focus for a second on creating clear call to actions. So the first thing I would suggest, and again, [00:14:00] this isn't because I like it, this is because it's proven. Use a contrasting color for your call to action buttons, and I would suggest you use the same contrasting color. So let's say your page is predominantly red and blue.Then you might wanna use a yellow for the call to action buttons. But every call to action button has the yellow in it. Obviously, I'm not saying use yellow, I'm just saying use a contrasting color. So contrasting colors for your calls to action buttons. Write action orientated buttons. So get my thing now, grab your whatever now.Now what person you wanna put it in is up to you. So if you wanna put it in first person or third person, that's entirely up to you. So you could say, grab your download or get my download, however you wanna say it, and obviously make sure that's the same throughout the whole page. But the important key thing is it's the action orientated word that inspires them.It kind of. In their head makes 'em go. Okay. Yeah, like they're taking action. And again, [00:15:00] like make sure that you're positioning a call to action at the top, above the fold. And then depending on how many of these sections you're putting in and how you display your page, you may want a few different call to actions, but I would end with a call to action now.When I say call to action, you may or may not have the form on the page, so the form is the bit where they're gonna fill in their name and their email. If you have the form on the page. Personally, I would say put the form towards the bottom, although weirdly I was looking at some of my pages the other day and there at the top, so dunno what I was thinking there.Anyway, I would normally suggest put the form at the bottom and then the call to action buttons will jump to the bottom of the page. Now if you're saying thinking, I dunno how to do that, Teresa , there's a, I'm positive that whatever system you're using to create your landing pages on. When you click the button, there will be an option to say, take them to wherever [00:16:00] or to another place on this page.And that's what I do. So you have kind of like sections of the pages. So I will call a section, call to action or form or whatever. And when I'm doing it, I will say, jump this to the form page. So, call to actions needs to be really clear. Need to be scattered throughout the page, but you don't need too many on a lead magnet page because it's not gonna be that long.You need a contrasting color and you need those action words, and then whether you click them to a form that pops up and opens up, or whether it's a form on the page. Ask for essential information only. I only ever ask for name and email. That's it. The more you ask,...
In this episode of Your Dream Business Podcast, I interviewed Vicki Handley, an expert in sales copywriting and founder of Quirky Copywriting. This episode dives deep into the art and science of writing compelling sales pages and emails. Vicki shares valuable insights on the differences between general copywriting and sales copy, the psychological foundations of effective sales copy, and the importance of specificity and urgency. We discussed how to identify core problems from symptoms, create compelling promises, and the nuances of evergreen versus launch-based sales strategies. Vicki emphasizes the need for ongoing testing and adjustments to improve sales efficacy. If you're an online business owner looking to boost your sales copy, this episode is packed with actionable strategies and expert advice. KEY TAKEAWAYS COVERED IN THE PODCAST * Know the Difference: Understanding the distinction between general copy and sales copy is essential for creating content that converts.
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Psychology Matters: Leveraging psychological principles like urgency and specificity can significantly boost the effectiveness of your sales pages and emails.
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Test and Improve: Continuously testing and refining your copy is key to enhancing sales performance over time.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Vicki Handley on LinkedIn, Instagram or Website, Ultimate StructureConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptTeresa: If you've ever tried to write a sales page or sales emails, you will know that there is a. Real art and science to it. And in today's episode of the podcast, I interview an absolute genius when it comes to writing sales pages. This episode is filled with so much gold and so many amazing light bulb moments that if you have something to sell online and you want to write an email or a sales page.This is not to be missed.Hello and welcome back to another episode of Your Dream Business podcast. I'm diving straight in with today's episode because honestly, when I say this episode is gold. I don't say that lightly. I need to tell you a little bit of a story about today's guest. So today's guest is the lovely Vicki Handley, and she's talking to us all about sales pages and copy for sales pages.Now Vicki is in my world. She joined my Grow launch sale program and we did a visibility challenge. And part of that visibility challenge is that I encourage people to get on podcasts, to put themselves out there to become the expert and. Vicki asked If she could come on my podcast, and I said, yes. [00:02:00] I would love to have that conversation on my podcast.I am so flipping grateful. I did because this conversation. Within the first like five, 10 minutes, I am scribbling notes, after notes, after notes. I have to go back there and re-listen to the whole podcast again because there was so much good stuff that she talked about in terms of what sales copy is and what it isn't and all the different things that you can do.So before we jump into what she covers, let me just take a minute to actually introduce who Vicki is. Vicky is, uh, the head of copier, her agency quirky copywriting. She's a marketer who specializes in sales copy and evergreen sales are her forte with her most popular offer. Actually, name Evergreen helps you sell seamlessly behind the scenes with researched, written, and refined email sequences, removing the need for endless launches.Vicki has worked with hundreds of business owners helping them refine their copy so that they can actually get sales through [00:03:00] it. So this conversation is very much aimed at the fact that sales copy and copy copy is very different. When I say copy, copy, I mean people can write copy for blogs, for social media posts, for things like that.When I'm talking about sales copy, I'm talking about sales pages, sales emails, and in this podcast we talk. All things sales copy. She talks about the fact that sales copy actually isn't that creative. It's very formulaic. It's based on psychology and it's basically trying to give people without doubt absolute certainty whether something is for them or not.She has a great analogy that it's like going into a courtroom. She also talks about. The things that people are missing in sales pages and what some of those things should be and how we need to get really specific and really certain around who it is we're speaking to. She talks about the fact of sometimes we just try and keep it quite broad 'cause we don't wanna put someone off or we don't want to miss someone out.But in doing [00:04:00] that, we actually struggle to sell the thing anyway. She shares a phrase with us that is something she calls twisting the knife, and it sounds really awful, but actually it's really important when you're doing a sales page. Basically as she was going through all of these things that in the first kind of first 10, 15 minutes, I was literally just writing question after question after question after question.Like I said, I have not written this many notes in a long time, and I just had all the questions to ask her. What's the difference between a sales page and sales emails? How do you add that urgency, which she says is so important for a sales page. What's the difference between selling something to, to get someone to buy as opposed to get someone on a call?We talk about so much. If you are selling something online, which I'm assuming you are 'cause you're listening to the podcast, this is gold for you. Also, I want you to do me a favor because this is such an amazing episode. And Vicki works so hard to bring you such a cool episode. I would love you to share this for, [00:05:00] for both me and Vicki.I would love you to share this with a business friend that maybe is selling something online. Share it on your social media. If you have a business following and, get some of this stuff out to people because actually I see people create products and services online and then they don't sell, and it's heartbreaking and so disheartening, and actually so much of what Vicki says today is gonna help you sell those things online.So without further ado, here is the amazing Vicki. Vicki, welcome to the podcast. Thank you for having me. I'm so excited. I am excited to talk about our subject because, well, I'm just gonna dive straight in and go. Tell me why sales copy is different to someone writing normal copy.Vicki: Sales copy is very different to normal copy because I think even copywriters fear it because you are.Demonstrating your ROI, it's really easy. It's really easy to see if it's working or not. It's clearly visible and it's clearly tied to, uh, [00:06:00] either a financial figure or the number of call bookings, et cetera, and that people are like generating as a result of your work. I personally see it as a challenge.I like to work out what works and also it's, it's not. Creative sales copy. That might sound a bit weird coming from a copywriter, but it's very formulaic. It's very structured. It's, it's very much based on your ideal client's psychology and persuasion, and ultimately it's spin. It's laying out all those cards on the table, but it's, yeah, I often refer to it as courtroom, like closing arguments in a court.I come from a legal background, so that's why I kind of use that as an, and I'm also a big. Crime series fan. So it's the bit at the end of the trial where all the evidence has been presented, they then step up and they state the most powerful aspects of their case to the jury. Full certainty, no space for doubt.This is how things went down. Advocate for either my client being guilty or innocent. And that's co obviously, by or not by in this case. So it, it's very, very different and it's. It requires a lot of [00:07:00] groundwork to have been done before you get to that point as well. So there's a space for other copy and content and all the rest of, there's all sorts of things aren't there that people need to be putting out there into the world.But this is the final, this is the big guns. Everything's laid out on the table, and this is the thing that actually gets them to act, um, inspires the action in your audience. And if it doesn't do that, it's a fail, I'm afraid.Teresa: I love that. I feel like I could just end it now. Thank you, Vicki. Goodbye. Like You're welcome.Honestly, that was brilliant. That was such a good, strong argument for copy, for sales, copy over copy. And I think I have been in this industry a long time, about 11 years now. Uh, my business for 11 years, I've been in this online space for about eight, nine, and if not a bit more. And, and lots of copywriters don't get sales copy.Like one of the thing about sales copy is we're taking them on a journey, but it's. How is that differing to, I think the reason I bring up the journey thing is I think lots of people, lots of copywriters understand the taking a customer on [00:08:00] a journey, but they're not converting them or they're not being direct enough with the journey.So what, what are they missing or what are people missing where they're like, 'cause it is a journey, but how does it differ?Vicki: So. When I'm writing sales copy, I focus heavily on specifics. Mm-hmm. I think if you're trying to do like a lot of things that I see, I've seen a lot of bad sales pages in my time, and I like to focus really hard on the problem that they're solving, and I think that that's, that's often a missing piece.They talk about the generalities, but they don't talk about the specific problem, the specific pain point, the specific challenge that is. Well, it's, I've never said specific so much, but it's specific to that particular target client. Yeah. So there's, there's the target, the individual, like the one person that you are talking to is the first thing.I think a lot of, um, copywriters and people writing their own copy try to appeal a little bit to everybody so that they've, they like hedging their bets, like someone's gonna respond to this for actually that data that you, you. Gathered in order to write that, um, sales page and the [00:09:00] specifics of the problem and the needs, wants and expectations of that individual is really, really important for kind of creating your case.You also need to, I, I call it twisting the knife. That bit, it's a little bit, focusing a little bit on the, the pain and the challenge that they're experiencing, but then the next part. Is focusing on the opportunities that that brings. That's kind of bringing desire into that forefront. And what you're doing with, with sales copy, whether it's an email sequence, whether it's a sales, um, page, whatever is, you are kind of amplifying that journey and you are really, really focusing in on the specifics so that they feel seen, they feel understood, and they feel called out. as wellBecause a lot of the times when people convert, it's because they're like, oh my God, that's me. That is literally me. Yeah. And the social proof that you're using later, oh my God, that's me. That's where I am now. And this person is like me. So I can see the progression, I can see how things have changed for them in a short period.And the other thing that's often missing is the why now. Like why should they do something now versus six months time when things are worse? So another thing that I love to [00:10:00] do is to make sure that you call out the cost of inaction. And you're, what, what you're doing with your sales page is, like I said before, is you're bringing out those big guns.You're making sure that all your bases are covered and you are engineering that social proof that you have. 'cause that's another thing, social proof, credibility, signals, why you are the only logical choice. All these factors work together in line with the structure, um, of like building a bridge ultimately from a place of challenge to a place of desire or next level u.And kind of. Validating the promises that you're making. Like this is, this is the promise that I'm making. That's the other mistake that I see as well. People don't actually make a promise. They don't actually say, this is what you will get from this program, this service, whatever, because they're scared of hanging their hat on a result, and that directness, that certainty, that no space for doubt is what sets apart good sales pages from not so good ones.Teresa: Right, Can you just repeat all that again because I just normally I have my, my remarkable and I take notes, right? And I thought, oh, I didn't pick it [00:11:00] up, and you just said so much good stuff in there. I feel like at the end of this podcast, I'm gonna have to go back through and listen to this podcast because.When, when I'm interviewing or when I'm doing an episode with someone, I'm having to actively listen in a very different way as just taking it in so that I know where it's going next, or I know the conversation that we're having or what I wanna pull from that one thing rather than actually just going, oh my God, that is so smart.Okay, so. Uh, I've got like a million questions now buzzing around my head.Vicki: Okay. I love questions.Teresa: Let's talk about, oh, what should I talk about first? Hang on. I need to write this thing down because I'm gonna forget you said about sales page or emails. I wanna come back to that. Okay. But I'll forget. So twisting the knife.Okay. In my head that feels like, oh, that's mean. Right. And I think let's like just talk generally about sales as well. People are like. This is, this is horrible. Sales is horrible, right? [00:12:00] Talk to me, and I'm playing devil's advocate because actually I get the whole twisting the knife thing, and I think we have to do it more than ever now because people are getting far more.I, I think looking at all the launches I'm involved with, all the launches I watch, they're not as successful as they have been, and I think we're having to go an extra mile. So what do we talk about? Give me a practical example of. If you can think of one off the top of your head, what writing would look like for a particular product or service, and then how twisting the knife would be.Vicki: Okay. So yeah, so with twisting the knife, I, I view sales a service, so I'll just, I'll just step back a little bit first, but I view sales a service. Yeah. If I know that my product, my service, whatever it's, I'm writing about, or my client's, um, product or service can help someone, it's my duty to make the best possible case.And how I usually do that is, I call it twist the knife. It's a little bit tongue in cheek, but it's, it's basically, it's basically. Pointing to the problem. I'll try and think of an [00:13:00] example as I go along, but pointing to that problem and turning it in their mind from a, something that they need to fix, but actually it's not that urgent to a non-negotiable and something that they actually need to prioritize.It needs to be something that they deal with now to avoid the consequences of, of not doing it. I'm struggling to think of an example, but I'll come back to that. Okay. And yeah. Basically what I'm looking to do when I, when I look at this, is before I write anything, I will have had loads of conversations with the, uh, my clients' clients or my clients if I'm writing something for myself, and I will go deep on what their struggles were when they joined, before they joined, I should say, or before they started working with the client. And I will go deep on the kinds of things that at that moment in time they were thinking. They were feeling and they were experiencing as well as the kinds of things that they were doing that was actually sabotaging themself or stopping them from moving forwards.Teresa: So when I'm, okay, so let me just cover that. Sorry. Yeah. Yeah. That they were thinking, they were feeling, they were doing,Vicki: doing. Yeah. [00:14:00] And stopping And what would that And stopping them. Stopping them from moving them moving forwards. I'm happy to share my little handout after if it would be helpful for you to refer.Teresa: Perfect. Perfect. That would be, thank you. Cool.Vicki: Amazing. So yeah, so that's, that's what I'm aiming to do with twisting the Knife. However I do that so that they see the opportunity, because with what I'm doing when I'm interviewing those people and then converting that into copy is, I'm making clear that.They see the opportunity because I, I work a lot with expansive clients as well. I don't typically work with people who are stuck like really in lots of pain. Like it's, it's terrible. It's awful. Yeah. I work with people who are looking for the next level. They're looking for that next opportunity, so that more expansive client by just looking at the things that they were doing and the, um, things that they were experiencing.Often you can spot symptoms of a problem that they don't either know exists yet. Or something that is, they're experiencing the symptoms rather than the root cause. And I'm just trying to think
In this episode of the Your Dream Business Podcast, I talked about how to create great lead magnets that actually help grow your email list. I shared the top five dos and don’ts to keep in mind, giving practical tips that work whether you’re just starting out or have been list-building for a while. I also threw in 20 creative lead magnet ideas to spark inspiration and boost your marketing game. Don’t miss it if you want to make sure your lead magnets are doing their job and growing your list effectively!KEY TAKEAWAYS COVERED IN THE PODCAST1. Master the Basics: Follow the top five dos and don’ts to create lead magnets that attract and convert effectively. 2. Get Creative: Explore 20 unique lead magnet ideas to keep your audience engaged and interested. 3. Focus on Results: Ensure your lead magnets are optimized to grow your email list consistently.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or TwitterTranscriptSuccessful list building is crucial to the success of your business, and one of the most effective ways to list build is still through using lead magnets. In today's episode, I am sharing with you the top five dos and the top five don'ts of creating a lead magnet. Regardless of if you are just getting started with building your list or you're a seasoned list builder with multiple lead magnets, this is definitely an episode you want to listen to.'cause if some of those lead magnets aren't performing, it might just be that you're doing one of the don'ts.Hello, and a super warm. Welcome back to the Your Dream Business Podcast. How are you doing? So this week I decided to kind of go back to my roots, as it were.One of the very first things I learned in the online space was about lead magnets and converting people onto your email list. Obviously you have to remember that I come from marketing background anyway, so. I came into the online space knowing a lot about marketing, but weirdly, lead magnets was something pretty, well, I guess no one ever called it lead magnets in other places, like in other marketing things, we had ways of getting people on our email list, but we never talked about lead [00:02:00] magnets or used that term.So when I came into the online space and I heard the term lead magnets, it was one of the very first things I learned. And actually I ended up going to Minneapolis and doing a three day course with lead pages, who, if you've not heard of them, they're basically help create landing pages, or it's a system that creates landing pages who I used to use.And I went and learned with them all about how to get people on your email list and everything around conversion marketing, which was really, really cool. So I thought. Do you know what? I'm gonna do an episode about lead magnets because I think it's a subject and something that comes up all the time. So if you've heard me talk about it before, great.This is gonna be a really good reminder for you in terms of what's working, what's not. If you haven't heard me talk about lead magnets, I'll just take a quick, brief minute to explain what a lead magnet is. So basically you are giving your customers something for free. In exchange, they're giving you their email address and you are [00:03:00] getting them on your email list, which as you will know as a business owner, as an online business owner, your email list is where it's at.Like I would like to pretend otherwise, but honestly without an email list, even if you have an amazing social media following. You are not gonna be able to necessarily convert people like you can off an email list. So it's so, so important. And basically it's crucial if you wanna grow your business, you need lead magnets in your business.And I know there are some people out there who are like, they don't really work anymore, or you might have heard that they're not as successful as they were, but honestly. I am yet to find a world where they are not useful and they do not keep adding people to my list. And that is how I keep adding people to my list by having an opt-in that they can choose to come and join my email list.So today's session, today's podcast is going to be very specifically. Five dos and five don'ts for creating a lead magnet. And then I'm going to give you 20 different ideas [00:04:00] of types of lead magnets. So if you're sat there thinking, I just don't know what to do, or what kind of thing could be a good lead magnet, I'm gonna give you 20 ideas to give you so much good stuff to go at it.If you have a business owner that is a friend, then please do share this episode with them, because this is something that every business should be doing. I know that I specifically talk to online business owners, course creators, membership owners, coaches. However, every business should have lead magnet.I am not, you know, in my 21 years of marketing, there is not yet have been a company where I've thought, you don't need one. Now, the type of one you might need might differ, but there's definitely always the need for a lead magnet. Okay, let's get going. We're gonna start with the don'ts first. Let's start on the kind of like, don't do this and then we'll talk about the Jews.So the first thing, don't give too much away now. I need to explain this because this isn't about making, giving something away that's really good. This is about the number of [00:05:00] things you give away. Again, I need to explain myself. Let's say you are going to do a lead magnet that is a a hundred ways in which you can do something, a hundred ways in which you could lose weight, a hundred ways in which you can grow your business.I don't want to know a hundred ways in which I can do something that is overwhelming, that's too many, and as we know. When you have doubt or when you have questions, it just means that you don't do anything. You just don't take action. So I would much rather you give someone the three top ways to do the thing, because honestly, the others are gonna waste my time and they're going to waste your time.No one necessarily needs a hundred ways to do something when. I just wanna know what are the top three ways that I can do it? And you are gonna save me so much time. So if you're thinking more is better, it's not always the case. Give me the thing that's gonna actually give me the transformation, not all the millions of ideas that you have in your head.So for instance, I have done a podcast episode that talked [00:06:00] about the lead magnets that are working now, and we will link up to that in the show notes. And I basically tell you like the top two or three. That are working right now, and I will say them again later on, even though I'm giving you 20 ideas, like sometimes you might have some of those and you need some more ideas, but this isn't a lead magnet.This is just giving you ideas. Whereas if I was doing a lead magnet, I would make sure that I'm giving you the top three as opposed to here's all hundred of them. The next don't. Don't be too smart, too advanced, or too complicated. One of the things, again, that I see all the time when someone sends me a lead magnet to review.One of the things that my grow launch sell program people get is they get me and my eyes on their stuff. So I look at their lead magnets and I will say to them, actually, you know, change this, do this, or. One of the things I say to them often is they're going too deep. They're going too deep into giving the person who's reading it, all the stuff, telling them all the things, and often [00:07:00] they're doing it at a stage where the customer isn't ah, so they're getting too complicated or they're being too smart.Not in a arsy way, but they're being, you know, they're just trying to prove like, look, I know all this stuff. Whereas your customer is not at your level, your customer. Is it a starting level where you need to just give 'em the basics. And the same as the don't that I've already talked about? If you kind of go too deep, you overwhelm them and they won't take any action.So even though when you're putting together a lead magnet, you might think everybody knows this. This is ridiculous. It's not gonna add value. The truth is that's not the case. So keep it simple. Don't. Number three, don't make them work too hard for it. And what I mean by that is you need to make it very simple in terms of the process.You need to make it have a very clear landing page where the only thing you can do on that landing page is actually put in the details for the lead magnet. You need to make it really clear what they're asking [00:08:00] for, what they're going to get when you actually then give them the thing. When you send them that first email, as I talked about in my onboarding email podcast a few weeks back, you need to go, here's your thing.So in email, number one, here's your thing. Don't make anything too complicated, because if they can't just get the thing that they've asked for, then there's a problem actually as a side. One thing I wouldn't always recommend doing, and I, I can't give you a straight, don't ever do this 'cause there might be some cases that you do.However, in most cases I would not recommend this is giving them the thing on the thank you page. Because when you give them the thing on the thank you page, so let's say I'm downloading a cheat sheet or something. If I get to the thank you page and it's like, here's your cheat sheet. I have no reason to open your email and it won't get me into the habit of opening your emails.So don't deliver the thing on the thank you page, but do make sure you've delivered it and only talk about delivering it in email, number one, and make sure that the process into actually getting the lead [00:09:00] magnet is as simple as possible. My next don't, don't. Number four is very, it really like links onto that, and it's very similar to this in the sense of don't ask them for too much information or excessive information to get the lead magnet.This. The caveat for this is if you're doing a quiz, obviously if you're doing a quiz, you're asking for more information, or if you're doing a survey, you're asking for more information. But people expect to give lots of information on that. What they don't expect is when you say, do you want this download that you basically say to people, can I have your name, your address, your email, your phone number, your.Two sides, like literally keep it so simple. In most cases, the only things I ask for are your name and your email, nothing else, because again, the more you ask for things from people, the less likely they are to do it. If you're keeping it simple, keeping it really clear, the process is clear, you are going to have less people drop off that process.The final don't for your lead [00:10:00] magnets is don't give it a boring title. Okay? I talk about sexy titles all the time, and this is so important. You have got to attract me to want to download the thing, so make it sound enticing, make it sound interesting, make it sound something that I'm going to want, that something that I'm like, oh, this sounds awesome.I definitely want this thing. Sexy title. Obviously, we live in the world of chat GPT and Claude. Ask them to make it sound enticing. Tell them what it is and say, can you create me a title that makes people want to download it? Okay, those are my don'ts. Now onto the dos. Do make your Lead magnet really good.What I mean by that is, I know our initial idea is to get people on our email list, but what are they going to feel like if they have downloaded something? Yes, tick, you've got the on your email list, but the thing that they downloaded was absolutely pants. They're not going to [00:11:00] see you in a very good light.They're not gonna think this person's great. They're not gonna think, wow, look at the content they've given me. What else might they have? So do make it really good, like. Give them some actual thing that is gonna help them in their business or help them right now with the problem they've got and wow them.So sometimes when people get worried about giving too much, which is why this is, I know my first don't, was don't give them too much. But when they talk about giving them too much, they worry about, well, why would someone buy my stuff? But honestly, in most cases, you need to give them something good so they know you are good.Okay. Do number two, meet them where they're at. Now I'm not gonna talk to you about creating your perfect customer profile. 'cause I know when every time I mention that, like. Mentally, people in their heads are yawning. So I'm not gonna talk about that. I'm going to assume you know who your customer is, and I'm going to say that you need to meet them where they're at.And what I mean by this is a couple of [00:12:00] things. Firstly, it really helps you understand where they're at in terms of what product you can offer them. So let's say you have a product where I used to have a product where I would help you get started building your email list. And now I predominantly focus on growing.So growing your visibility, growing your email list. Let's say I had two lead magnets. Lead magnet number one was how to start an email list, which I think I still do actually have, and it lead magnet number two was how to grow your email list. I am meeting my customers where they're at, and not only am I meeting them where they're at, IE, either they don't have a list or they do however.I am also understanding where they are in their journey, so I know what to offer them next. Because let's say you've just started an email list and I'm going, Hey, to maximize, or like. No, sorry. Let's say I'm focusing on, uh, growing your email list and you don't even have one, then I'm not meeting you where you are at.So meet your customer where they're at. A really good example of this [00:13:00] is a few years back I used to have a product called Build My List, and I walked people through how to create an email list. It was during lockdown. And one of my clients, one of my students on that program was a, basically, she had a membership or a, a community for a local area.And they would often talk about, you know, what restaurants were opening, what activities were going on. And the problem was her current audience, like the thing that they were helping with, they couldn't do because it was lockdown. So she decided to create a lead magnet that was all about like the best party ideas for an online or for a, you know, virtual birthday party or whatever it was.And she was meeting them where they were at at that point, the problem that they had at that time. Now, obviously the idea is that she would go back to her normal content when the world opened up, which she did, but at that point, there was no point in her creating a lead magnet for the best five restaurants to go and visit in a particular area.If. You couldn't do that. Okay, number [00:14:00] three, do. Number three, do fix the problem, a pain, and basically give them the transformation that they are looking for. I know that with a lead magnet, you're not going to be able to straight up change their world in one lead magnet, and obviously that's what your product and service does.However. It needs to help them with something they're struggling with. And if you are struggling to think, what should I do, a lead magnet about? What are you asked all the time? What is the question that you end up answering all the time? What do you keep saying over and over and over again to your customers?That's what you wanna create A lead magnet in the lead magnet has to be of some kind of benefit. So it either needs to help them with a pain or a problem, or help them with their transformation if it's not doing either of those things. The chances are they're not gonna download it. So ask yourself, what is my customer struggling with?What do they need help with? Go back to the point number two, with meeting them where they're at [00:15:00] now, and what can you create where you help them with something. Number four, make sure that it's easy to consume. Now, what I mean by that is I talked before about don't make it too complicated to get it, but what I mean by easy to consume is make it simple and attractive.The actual thing you're giving away. For instance, let's say you are doing a video download or something, or you are doing some kind of video for a lead magnet. Don't make them go to one page, then another page. Then click on this thing to watch this video over here. That's, that's not easy to consume if you're doing a PDF Don't have five pages of.This is why I'm so wonderful. Or this is my story, or this is background information to X, Y, Z. No, just tell them the thing. So I literally use, in the templates that I give away in Grow Launch Sale, I literally give them the template for the first page is the, this is your introduction. [00:16:00] Hi, thank you for downloading my lead magnet or whatever.You'd never use the word lead magnet, obviously, although I might. Because my audience understand what it is, but you know, this is a brief intro and then you go straight into the content because otherwise they're gonna be like, yeah, great, I didn't want this. I downloaded it to find out the thing. So do number four is make it easy to consume and then do, number five is set the stage for your product or service.For instance, I could do a lead magnet all about a physical product, right? I could do a lead magnet that is how to do lead magnets for physical products. 'cause there are ways to do lead magnets for physical products. However, I sell nothing to do with physical products. I have no services that help people with physical products.Therefore, that lead magnet would be pointless because it doesn't lead to anything. It doesn't go to something else...
In this episode of Your Dream Business Podcast, I dived deep with Vicki Knights, a pro photographer and positive psychology expert, about the challenges business owners face with photography and personal branding. We talk about why so many people feel uncomfortable in front of the camera and how to overcome that to look authentic and confident in photos. Vicki shares some great tips on preparing for a photoshoot, feeling at ease on camera, and using photos to boost your personal brand. We also touch on why investing in professional photography matters, how your appearance impacts how your business is seen, and Vicki's unique career blending photography with visibility coaching. This one's perfect for coaches, course creators, and anyone looking to level up their personal brand. KEY TAKEAWAYS COVERED IN THE PODCAST Overcome Camera Shyness*: Learn how to feel more confident and authentic in photos, so you can showcase your true self for your brand.
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Invest in Professional Photography: Professional photos are worth the investment because they can significantly impact how your business is perceived and help build a stronger personal brand.
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Leverage Photography for Visibility: Use photos strategically to enhance your personal branding and connect with your audience on a deeper level.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Vicki on LinkedIn, Website, InstagramConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptWhether we like it or not, as business owners, we have a personal brand and part of that personal brand is showing up and showing our face. And one of the ways in which we do that is through having our photographs taken and posting images of ourselves, whether it's on our website, whether it's on social media.But why is it that so many of us hate having our photo taken and how can we get over that to make sure that we're showing up authentically and with the confidence that we have in our business, but in our photos today, we are talking all about that with the amazing photographer and positive psychology practitioner, Vicki Knights.Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing. An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a [00:01:00] business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in.In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset tools and strategies that keep you focused, motivated, And are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place.Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. I am your host, Teresa Heath Wareing . As always, I hope you are doing well. I have to say I am recording this and the sun is shining and the sky is blue and it just makes me feel, so flippin happy and the sooner I can get out into my garden again, if you don't follow me on Instagram then and you're interested in a bit of vegetable growing and baking, you might want to follow me over there because that's what I do when I'm not helping people with [00:02:00] launches and the fact that the sun is shining and spring is coming, it makes me feel so, so happy.Today, we are talking about something that I think lots of people might hate, and I have learned to love. Today, we are talking about photography and having our photos taken, and being confident on camera, showing up authentically, and how to Be willing to show our faces because at the end of the day, if you're listening to this, I am fairly confident that whether you think you are or not, you're a personal brand, everyone is a personal brand to some degree.I've been watching a lot of Daniel Preece's content, and he talks about the fact of. how personal brands are way more powerful than companies. If you look at someone like Virgin, he gives this as an example, how Richard Branson has way more followers than any of his Virgin companies. And he gives a ton of different examples.And it was so prevalent in today's conversation, the fact of we do need to show our face and we need to understand that we [00:03:00] are a personal brand. And today I'm talking with the very lovely Vicki Knights. Vicki is a visible strategist with a positive psychology practitioner and is one of the UK's leading branding photographers.Vicki uses photography and positive psychology to help business owners to be seen and show up with joyful confidence. She has photographed over a thousand female business owners across the globe over the last 15 years, and her work has been featured internationally in publications like Vanity Fair, Forbes, The Sunday Times, and Cosmopolitan.Vicki's photography is amazing. Now, I have never had a photo shoot with Vicki. I would like to have a photo shoot with Vicki, and the reason I haven't is because she lives quite far away from where I am, and I just haven't found the time to free up a few days in my diary to be able to go somewhere, for a photo shoot.The photo shoots that I have are either in my house or sometimes when I go to the States and stay with my lovely friend Mary, who has a beautiful house, [00:04:00] I have photos done with her. She doesn't do them. We have a photographer and someone come in. So I just haven't got round to having some photos done with Vicki, but I want to because she is excellent.So that's your first job today to go and follow Vicki on Instagram if you don't already, because her photo shoots are just awesome. But we talk about having photo shoots and having photos taken and I say pretty early on that actually, I don't mind it. I quite like it now. I never used to, that was never something that I loved, but I got used to it.But one of the things that always worried me was how do we show up authentically? Well, also trying to have a really good photo shoot and I tell a story about how I am with my photographer and how I can turn it on really quickly in terms of getting some good photos and how authentic does that actually feel and how authentic is having your hair done and your makeup done and showing up and being positioned potentially.So we talk about all of that and how Vicki ensures that her customers and people who work with her are [00:05:00] comfortable and do shop as their authentic selves. She also talks about how to feel confident on camera because it's not something, and I think as women as well, it's not something that we're used to doing.Like. Other than the business friends that I have, my friends and family who are nothing to do with business, none of them have had a photo shoot. And it feels like a very weird and bizarre thing to do when you think about it, when you're not in business. And we talk about this as well. And we talk about showing up and feeling confident and all of that good stuff.So I think if you are a woman in business in particular, you are going to find this conversation really, really helpful. And if you. need a photo shoot, want to photo shoot, and you're about to have one, then this is definitely going to help you show up with confidence and have your best photos yet. Okay.Without further ado, here is the very lovely Vicki. Vicki, welcome to the podcast.Vicki: Thank you. I'm looking forward to an opportunity to talk to you again.Teresa: Me too. I came on your podcast, didn't I? This is quite some time [00:06:00] ago.Vicki: Last year. You were one of my first guests, actually. So it must have been last April or May. So yeah, nearly a year.Teresa: And it was one of the first and very few episodes that I've done where I talked about the journey I'd been through and everything that happened. And not that I don't intend to talk about that, but just unless someone says, can we talk about it? I don't intend to bring it up, but it was really, it was a lovely episode.And I actually re listened to it. Is that sad? Do you ever do that?Vicki: Yeah. Especially if I've been a guest on someone else's, you want to make sure that you haven't made a complete idiot of yourself. I always think.Teresa: Well, yeah. Sometimes I wish I didn't re listen to some, but no, I did re listen to that one because it got such good feedback and, and your audience said really nice stuff as well.So it was like, okay, let me, let me have a listen to what I actually said. Cause also I think sometimes during a podcast, you forget. what you've actually said and where this conversation went.Vicki: So, how was it listening back? Okay.Teresa: It was good. Yeah, it was, yeah, it was good. I'm very, I am very vulnerable, [00:07:00] which is one of the things that we're going to talk about in terms of like showing up authentic and vulnerable and all that sort of stuff.And I think that's okay. I like that. I like that. I am very authentic and vulnerable and happy to share and all that. So yeah, I was happy with how it came out. I thought you were great.Vicki: You were fantastic. And I had such great feedback about that. It was such a, I knew when I started the podcast, I wanted you to be one of my very first guests. So I'm very pleased you said yes, but I thought you were fantastic.Teresa: Thank you. I appreciate that. So you, Vicki, are a photographer and a mighty fine one at that. You, On my list of people I would like to go and have a photo shoot with because your stuff is brilliant and very much like how, how I like seeing photos and how I like them styled.But I suspect that I am probably very different from most people that you will photograph [00:08:00] because I have learned to love. having my photos taken. That's so good to hear. This is not something that you deal with on the regular, I would imagine.Vicki: Occasionally it happens. And actually, because I've been doing this for so long, I have a lot of clients come back to me.And so they know that they like it now. It's always the ones that I am photographing for the first time that just Have this preconceived opinion. They're going to eat it. And then it doesn't feel like them. And then afterwards they're like, Oh, we actually really enjoyed that. It's quite addictive. I want to book another one in.So yeah, I do get it from my regular clients, but yes, you're right. First time round, people are so nervous about it. And I would say well over 90 percent of the people I photograph first time around just say, I hate the camera. Camera hates me. I don't look like the women on your website. I'm not photogenic. I hear all of that all the time.Teresa: And how do you deal with that?Vicki: So how do I deal with it? Well, first of all, it's quite common that we would feel that way. If you think about all the conditioning we have through our lives, [00:09:00] right. Of like, not showing off and not getting too big for our boots. Suddenly actually booking a professional photo shoot feels a bit like, a lot of people just say, this doesn't feel like me at all.Like booking this is, is a really brave thing for me to do. So I think that's the first thing to just think. Actually, that's perfectly normal that we would feel like that. And I think also the other thing is, and I don't know about you, but this has happened to me quite a few times, is we see an unflattering snap of ourselves, probably on a night out that a friend might've shot, you know, when you think, Oh, I look really good in that dress.Suddenly see them and you're like, Oh my.Teresa: That's me on stages. That's me when I speak on a stage because none of them are flattering. Normally I look like I'm gurning and I talk with my hands. So my hands are doing weird things. And exactly what you said, I'll see an outfit and go, Oh, that's not what I thought that looked like.Vicki: Yeah, exactly. And I can say it's really difficult to take a great photo of someone on stage because you're generally shooting from underneath as well. Which is why I don't, I don't photograph [00:10:00] events. I did a few and then I don't do them anymore because I want people to see their photos and feel amazing, rather than me having to shoot in conditions that I don't wanna be shooting in that I know they're not gonna love because I'm shooting in bad light from underneath theirlike you say, like, yeah, it's just difficult to get a good shot. So yeah, that's what, and I know when I look at a photo of me, it happened recently, and I was like, oh no, that is just awful. And I was sh even though I know I can look at that and know why. It's an unflattering photo because the lighting's wrong.I know where they were shooting from and everything else. But I saw it's like showing my husband and like one of my mates going, does this, is this actually what I look like? And they were like, no, that looks like you with an ugly filter on. So I knew it wasn't that, but you'd still have a moment of going, Oh no, is this actually how people see me?So quite often when people come to me and they say, I'm really unphotogenic. It's because they've seen those snaps of them that are really unflattering. So once they actually get in front of my camera and see themselves [00:11:00] through my eyes, through, you know, my years of experience, then they go, Oh my God, I've not, I literally had someone last week say to me, I have not had a photo of myself this good since the nineties.She said, I'm not kidding. I managed to get, you know, a PR shoot one day. I managed to get in front of the photographer's lens in the nineties. I haven't liked any photos since then. And that's just such an amazing feeling. And I think the way around it as well is. Well, one thing is what actually, one thing I did want to talk about is the fact that we, what we see when we see, when someone takes a photograph of us is not what we see in the mirror.So we are seeing a flipped version of ourself. So often what happens is people are so used to seeing themselves in the mirror. Also selfies, flip it, you're seeing a mirror version of yourself. So then when you actually see a photo, maybe that your friend's taken, you're like. Oh my God, my face looks really weird.If you've ever seen a video of yourself, obviously that's then flipped. The right way. Even on Zoom, we're mirrored. We've got our mirror image so I can touch my hair and know which way it's going. So it's, yeah, when we sit the right [00:12:00] way, which is how people, how the world sees us, we're like, I don't look right.And yet, to everyone else, they're like, now they're seeing a flipped version of us. So it's almost like, I always say to people, try and do a bit of exposure therapy. So take photos of yourself and flip it and then look at it. Take a video of yourself and flip it and look at the flip video of you, which is the correct video of you.Just so you can get used to it and you can see it because we like what we see the most. It's that whole mirror exposure effect. So what we see the most, we like more. So just, it's like listening to your voice. I bet the first time you listen to your voice, same as me, you go, Oh no. And then the more you hear it, like I listen to my podcast all the time. I'm now used to it. You just, I don't love it, but you get used to it, don't you?Teresa: Totally. And I think there is this element of that, like you said, exposure therapy of the more you do it, the more. you have no choice but to just get on with it and like it and, and actually. not hate it and not hate the result either.I listen to, I don't actually listen to my own [00:13:00] podcast at all really, but on occasions like this morning when I was recording a solo episode, I kind of edit a little bit as I go, so I might mess up and I'll swear on it. And to save Phil, my lovely editor's ears, I will go back, re listen, delete that bit and carry on.And although he might, it might be very entertaining for him if I left it in, but Therefore, I don't mind hearing my own voice and I listen, and my stepchildren laugh at me because they'll be like, just listen to yourself again, T, as if, you know, all they ever see on my screen is me looking at myself, listening to myself, like as if I've got this massive ego and it's like, you kind of just have to get used to it.Vicki: Well, sometimes it's exactly the same thing to me, because sometimes, you know, you're engaging with people on your own reel kind of thing, so I'm on Instagram. comment, you know, replying to comments and stuff. It's like looking at your own stuff on Instagram again, mama. Yes.Teresa: Yeah. What of it?Vicki: I'm a complete narcissist.Teresa: So let's just touch on that in the fact of like, [00:14:00] it is a weird concept and You've been doing this for, did I read, 15 years you've been in photography?Vicki: Yeah, over 16 years, long time.Teresa: So when you started, brand photography was probably not a thing.Vicki: No, it wasn't at all. So I started as a family photographer and used to do headshot photography, we called it back then, on the side.Yeah, it's a couple of years into my business. I start, I was in...
In this episode of the Your Dream Business Podcast, I talk about why having an onboarding sequence is key to turning new subscribers into paying customers. I walk you through a simple 4-email sequence: delivering the lead magnet, introducing yourself, offering more value, and finally, introducing your product or service. I also share my personal swipe files and examples, focusing on keeping things simple and building a personal connection. Plus, I cover the tech side of automating these emails and managing subscriber tags. This episode is great for business owners and marketers who want to improve their email onboarding process and grow their customer base.KEY TAKEAWAYS COVERED IN THE PODCAST 1. A Simple 4-Step Email Sequence: To convert new subscribers into customers, focus on a clear, easy-to-follow email sequence—delivering the lead magnet, introducing yourself, providing extra value, and then introducing your product or service. 2. Personal Connection is Key: Keep your emails personal and relatable to build trust and make your subscribers feel more connected to you and your brand. 3. Automate for Efficiency: Set up automated emails and manage subscriber tags to streamline your onboarding process, saving time while nurturing relationships with new subscribers.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptEver wondered how to turn someone who just downloaded your lead magnet into a customer? Well, in today's episode of the podcast, I am sharing why having an onboarding sequence is so important and also the essential four emails that you need to warm up your new subscriber, help them further, and then introduce your offer.I even give you examples of what to write in these emails. If you are struggling with your onboarding, this is the episode for you.Hello and welcome back to another episode of the Your Dream. business podcast. How are you doing today? Okay. We are 394 episodes in. We are just seven episodes away from 400 episodes of this podcast, which is.wild. And if you have listened for a while or even to many more than just one or two episodes, I want to give you a humongous thank you. I love doing the podcast. I find it so awesome when someone says, I listened to your episode or I listened to your podcast and I look at my stats and see all these numbers of people [00:02:00">00:02:00] who download it and listen to it.And it just seems crazy to me that there are all these people out there listening to my voice. So I appreciate you so very much. And I want to ask a favor. Now I should be planning something for my 400th episode. And if you've got any ideas, please come and DM me. I would love to hear them. However, what I would really love.is to get some more reviews on the podcast. So if you have never reviewed my podcast, I would appreciate it so hugely if you could go to wherever you're listening to this, Apple or Spotify or whatever you might be, and go and give me a five star review and tell me what you liked about it. Was there a particular episode that you enjoyed?Do you like my very relaxed, slightly unprofessional style? What is it that you're getting from it? Why should someone else go and listen to this podcast? Like I said, I would massively appreciate it if you would do that for me. And I know not only it helps me as a podcaster, but also [00:03:00">00:03:00] hopefully helps other people because the reason I do the podcast is it's a free resource.It takes a lot of work. It costs money. It's probably the, the most consistent and hardest thing I have to do in my business. And it involves the team and it's like a whole big effort and therefore the more people that listen, the bigger impact we have. So I really, really appreciate you doing that.Okay. So today we're going to talk quite specifically, you know, Sometimes after 400 episodes, I think, what on earth can I talk about? But the truth is, there is still so much I can share. And not only that, but after 400 episodes or nearly 400 episodes, I, my thoughts and things have changed and the industry has changed and what's working now has changed.So actually for me. probably stuff I talked about many, many, many years ago might have changed or might not be the same advice as I would give today. I know my, I know I have definitely changed [00:04:00">00:04:00] beyond recognition and like I said, some of the things I said back in the day, I maybe wouldn't stand by now, which is why I guess it's good that the podcast keeps going.So one of the things I want to talk about today is quite specific, but it's on I'm The whole bringing your audience on, because as we know, there are three main areas to having an online business. It's growing your audience, launching your online thing and selling it. Okay. That is the thing that's going to bring you in the money, those three activities.And that's why my course grow, launch, sell focuses around those three things. I say course, it is more of a program. You, you get to work with me for six months and it's a very small numbers. I keep it tight because I'm one of those people who likes to know who I'm talking to and literally has conversations with every single person in the program.So The program is focused around those three areas. And as part of that area, the very first one is the grow. And if I could say one thing for you to do in your business, it's [00:05:00">00:05:00] growing your audience, that would make the biggest difference. You can sell something not massively effectively, but if you have an audience, you could still sell some.You. You could sell the best way you could possibly sell, but if you don't have an audience, you're not going to sell anything. So that grow part is so, so crucial. And within that, there's lots of different things as we know, cause I've talked about it for a while, but one of the key things is getting people on your email list, because we're not just talking about growingan Instagram following or a LinkedIn following, we want to get them onto our email list. Because as we know, if we've been in this game for a while, the algorithm changes, people's viewing habits change, they change the platform, you now have to do reels or whatever it is. So getting them on your email list means that that data belongs to you.You are not marketing on borrowed ground, which is what we're doing when we're marketing on social media. They don't get me wrong. I'm not bashing social media. It's brilliant. I have lots of social media people in my world who work with me to grow their businesses. [00:06:00">00:06:00] And it's a great tool and believe me, like back in the day when I started marketing 20 plus years ago, I know terrifying, social media didn't exist.It wasn't even a thing. People didn't even need websites. So it is an amazing tool that basically has leveled the playing field more than anything else. In fact, I don't think I ever talk about it on the podcast, but did you know, I did a TEDx and my TEDx was about how social media has changed the marketing landscape.Now, this was a while back because I did that, oh gosh, I can't even think how many years ago now, probably six, seven, maybe more, but I'm going to link to it in the show notes. So if you want to go and have a look at that TEDx, it's on the TED stuff, it's on YouTube under the TEDx thing. So yeah, search my name and TEDx and you'll find it, but we will put a link to it in the show notes.So yeah, social media really did change the marketing, you know, platform in terms of like the playing field, sorry. In terms of like what is available to small businesses compared to the marketing I did when I first started, which was if you had a [00:07:00">00:07:00] big ass marketing budget, you could do marketing. So I'm not dismissing social media.It's brilliant, but we want people to come and join our email list. And when people join our email list, we have the job of loving them and bringing them into our world. And one of the areas I want to focus on today or the area I want to focus on today is that onboarding process. Is that what do we do when someone initially opts in to our emails to onboard them, to get them engaged and also warm them up to them potentially buying something from us?Okay. So I am going to take you through the onboarding emails and the process that I use and I teach when you're doing a lead magnet. Obviously, hopefully, you know, by now what lead magnet is, but just as a quick heads up, if you're new, a lead magnet is something that you're offering to people for free in order for them to give you their email [00:08:00">00:08:00] address.So for instance, I have a ton of them as you would imagine, but if you are looking at launching and you were to go to. tereseaethewaring. com forward slash launch, or you were looking at list building and you were to go to tereseaethewaring. com forward slash list building, you would find lead magnets that basically will help you with those two things.And in return, I'm asking for your email address. But then once you sign up, how do I communicate to you and have a conversation with you that basically introduces who I am, what I do, kind of starts building that relationship and then potentially brings you to a product? It doesn't always have to, by the way, but some cases it will.So when I'm talking about an onboarding sequence, that's what I'm talking about in very simple terms. It is a set of emails that you send that are automated, i. e. you set it up and then you don't need to worry about it. It just gets sent every time someone opts in over a [00:09:00">00:09:00] set period of time, which introduces them.And then once they've gone through that onboarding, they will then be put into the main emails. And These are what I call broadcast emails, not just I call them, lots of people call them broadcast emails. And those broadcast emails are the ones that you send regularly. So for me, I send an email every Monday, every Thursday.If I'm in a launch mode, if I'm promoting something, then I will email a lot more than that. I used to be very fearful of that. I didn't like it. I didn't want to bother people. And now I've got over that. We can talk about that on another episode. Actually, can I interrupt this just as a side to say, if you have any ideas of what you want me to talk about on the podcast, episodes that you would find super helpful, then please come and DM me.Come and DM me over on Instagram. That is my favorite. That is where I am the most. Just search Teresa Heath Warren. You'll find me over there. And come and let me know if there's a topic, a subject, there's something you don't [00:10:00">00:10:00] understand, you want me to talk through. I will happily do that. Just let me know.Okay. So going back to the onboarding sequence. So the onboarding sequence is literally just a set of emails that are going out. I want to talk you through a very simple onboarding sequence that will get you started and will help you onboard these people so that they know who you are and what you do and potentially lead to a sale if you want it to, but you don't have to, I'm going to talk you through what to put in each email and then hopefully you can use this to set up a very simple onboarding because normally what happens or what can happen is that people just say, here's the thing that you asked for and then that's the only email they send.So I'm going to talk you through the emails in particular, and then I'll just touch on briefly, kind of a bit of the automation. Obviously, this will depend on what system you're using, but let's talk about those emails first. The first thing I should say is there is a lot of differing opinion out there.So take what I'm [00:11:00">00:11:00] saying. And if it works and helps use it, there are lots of people who will do like, there are some people who do onboarding sequences of like 90 days or 50 emails. That is not what I'm teaching here. I am teaching you a really nice, simple onboarding thing that you can use today that will introduce you what you do and hopefully start to warm them up to become a potential client.Okay, very first email that gets sent immediately. So when you are actually setting this up in whatever email system you're using, you want to select immediate as the timeframe, not a day, not one day, not whatever. So the first email that goes out immediately is the actual email that delivers the lead magnet.And the only objective of this email is to deliver the lead magnet. That's it. Nothing else. One of my main aims with emails is to give you one thing to do, because when you [00:12:00">00:12:00] give people choice, it gets confusing and then you don't get them to do anything. So when someone comes to me and says, which of these three things should I do, or I want to include all these three things, I say to them, if you wanted and wanted that person to take one action, which of those actions would it be, that's the thing to include.So the aim of email one that goes immediately is just to deliver the thing. What I'm going to do is I'm going to briefly talk you through a little bit of the copy that I use as well, just to give you an idea of what you can include on this. Also, again, as a side, I offer all of these templates and all of these swipe files and so many swipe files in the Grow Launch Sell program.There is a wait list for the Grow Launch Sell program. It's not currently open. If you go to teresaheathwearing. com forward slash GLS, then you can get on the wait list there. Okay. So email one, like I said, the aim of this email is just to deliver the lead [00:13:00">00:13:00] magnet. Don't include anything else. So I would use a title like here is your whatever it is they've opted in for.So for instance, if you were offering a lead magnet of a recipe guide, you would put here is your recipe guide. Then it would basically say something simple like welcome and thank you for requesting my whatever it was. I really hope you find it useful. Click here to download. I look forward to seeing what you think.And then basically I tell them that I will be in touch in a few days time. So one of the other things that people get worried about is bombarding people, bothering people. I think as long as you manage people's expectations. That's fine. If you tell them I'm going to be in touch in a few days time, be in touch in a few days time, that becomes irritating when you a don't do the thing or if you don't tell them and then you start emailing them every other minute.Email number one, just deliver the thing. The only link in there should be to download the thing that they've asked for. Don't try and say come and see me on [00:14:00">00:14:00] insta. Don't try and do anything else. Just give them the thing because that is what they've asked for. That one thing. So super simple, email one is just delivering the thing.Email two, which I tend to do on day two. So if you imagine day zero is when you've delivered and day two is the next email. So it's two days later. So I'm going to keep saying the number of days as in when we start count at zero. On day two, the aim of this email is to show the reader that you understand them and also to introduce you and help them know what makes you different from someone else.For me, I use this email to really kind of say to people, look, this is who I am. This is what, you know, why you want to listen to me and that sort of thing. So, like I said, understand the situation and also to introduce you. This is the kind of swipe that I include for the grow, launch, sell. So in this email that goes on day two, I use the title.Let's get to know each other a bit better. [00:15:00">00:15:00] And then I say, sometimes emails feel so impersonal. Don't you think first name, but as you'll start to discover, I like to see them as a two way communication. Can't even say the word with my amazing community. And I actively encourage you to email me back when you feel like it, but I understand that it might seem a bit odd as we don't know much about each other yet.I'll start. So this is the bit where you include who you are, some fun facts, something interesting, and your USP, and then I encourage them to reply and tell me about them. Now personally, and again, this is me and my business, I reply to all of those emails, so they all come into my inbox. The team don't touch them.They know that those are ones I replied to. It might take me a couple of days, but I will get back to anyone that personally emails me into my inbox off one of my emails, because when I wrote this swipe copy, I genuinely believe that email is a two way conversation and it is part of a community. So like I said, email too, is to show them that you understand, [00:16:00">
In this episode of Your Dream Business Podcast, I chatted with Caroline Cox from Caroline Cox Marketing, a boutique agency in Nottingham, England. With over 20 years of combined marketing experience, we got real about what marketing is (and isn’t), busting the myth that it’s a quick fix for business success. Caroline shares her journey—from working in marketing to launching her own business while raising a young family—and how her story mirrors mine in many ways. We talked about why long-term strategies matter more than quick wins, the challenges of personal branding, and the ups and downs of running a business while balancing family life. Packed with honest insights and useful takeaways, this episode is perfect for business owners, marketers, and anyone trying to juggle entrepreneurship and family. KEY TAKEAWAYS COVERED IN THE PODCAST Marketing is a long game –* There’s no overnight success. Sustainable business growth comes from consistent, long-term strategies, not quick-fix tactics.
- Personal branding is powerful but challenging – Standing out in the marketing industry requires authenticity, visibility, and confidence, which can feel overwhelming but is crucial for success.
- Balancing business and family is tough—but doable – Caroline shares how she manages entrepreneurship while raising a young family, proving that with the right mindset and strategy, you don’t have to choose between the two.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Caroline Cox on Facebook, Instagram, Website or LinkedIn Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, FacebookTranscriptTeresa: Marketing is often seen as the magic bullet that is going to be the answer to all of your prayers, but can we really do something in marketing and then suddenly the sales flow in or does it take a bit more strategy and a bit more time than that? In today's episode, I'm speaking with a marketer of 20 something years who shares with us what marketing should really look like in your business.Hello and welcome back to another episode of the Your Dream Business Podcast. On today's episode, I interview someone who's been in my world for a while. It's funny, I always talk about people being in my world and when I set up the community aspect for my one to one people, my accelerator people, and for people who are buying Grow, Launch, Sell, the community is called Tease World because the team decided that That was a cool name, given that I constantly talk about people being in my world, but today's guest really has been in my world for quite some time.Today, I'm interviewing the very lovely Caroline Cox. Caroline is the owner of Caroline Cox Marketing, a boutique marketing agency that is based. near, I don't know, it's in Nottingham, but basically in the middle of England. [00:02:00] And Caroline has been working with me for years and years and years as a member of my membership.And it has been so amazing to see how her business has changed, how she's changed, and also to have a fellow marketeer to talk to because. Her story is really similar to mine in the sense of she was working in marketing and dad 15 years in it, had done her degree in it, and then basically decided to start her own business when her children were little.So again, really similar to the story that I had. And in today's episode, we have a really great conversation about marketing in general and what we should be doing. When we think about marketing our businesses and showing up to market our businesses, we also have a really interesting and open discussion about what marketing isn't.And sometimes in this very fast paced world that we live in, we actually end up thinking that marketing is the answer to everything and it isn't [00:03:00] always. So we have a really cool discussion around that. And then we finally finish off with talking about how she manages her business with a small young family.So she has three children, two of which are twins, which honestly it's like a bonus child. If you think I'm having another one and you end up with a. third one. But yeah, so we have a chat about that as well. It's a really lovely conversation. And Caroline is honestly one of the nicest people in the world.So I think you're going to get lots from today's episode. So without further ado, here's the lovely Caroline. Caroline, I am so excited to welcome you to the podcast.Caroline: So excited to be on your podcast, Teresa.Teresa: so you have been in my world a long time. which is ace. And there's something Caroline knows is that every time I speak to her, it's like going home.It's really odd. And there's like a tiny bit of family connection. So Caroline's from near Nottingham in the UK, and I have some family. And one of my cousins, who is probably my favorite cousin lives in Nottingham and has a Nottingham accent. Not that I'm massively close to cousins, but [00:04:00] so whenever I have Caroline, in my world, it's like, ah, it's like coming home.Caroline: Well, whenever Teresa mentions it, it makes me want to sit up a little bit more and I think, oh, am I being a little bit No,Teresa: not at all. Not at all. So if you're American listening to this, then obviously, weirdly, how distance wise, how far are we from each other? About an hour and a half, maybe two hours? Yeah, I keep meaning to just double check that, but I think it is that.And yet we sound so very different, like the accent is wildly different, which I love anyway. Anyway, so apart from I love having Caroline in my world, and she's been a long time, and her accent makes me somehow feel like home. Um, Caroline is joining me today because Caroline works in marketing and like all of us runs a business with a family and all that good stuff.And two reasons actually why I've had Caroline on is one, I want to talk about that and the whole running a business and being a mom and all of that. And I think we'd have a really good, [00:05:00] honest conversation about that. The other reason I wanted Caroline on is from a selfish coach point of view, because I've been working with Caroline on getting her visibility up, which is something that if you guys listen to the podcast, you'll know I talk about a lot.And I said to her. With people in my world, I will say to them, why haven't you asked me? So I would love to start on that bit in particular, because when you work in marketing, people will assume you are very comfortable being very visible and putting yourself out there and, and marketing yourself. Talk to me about that visibility challenge and putting yourself out there and what was going through your head as we were doing all that.Caroline: I think the hardest find is that I have with personal branding, that's a big buzzword at the moment, is personal branding, is, is that you put, you are literally putting yourself out there. I can put myself behind brands, behind companies, and I [00:06:00] am the biggest cheerleader and I will pinpoint things that they don't see and I'll be like, that is your selling point.But to do it for myself, I find it really difficult. I find it really difficult. And I launched this business when the babies were like six months old and like I'm coming into year six now. And I'm still not sure where I am. It's that transition between mom, business woman, and so much has happened. But this year.I've given myself, well, you've given me the challenge of visibility and I need to get that personal brand out and just stop caring about what people think or stop caring about perfection. Just make it happen.Teresa: Yeah. And one of the things that you said that was really interesting is prior to starting your business, which you started when you had your children, you were totally out there doing all the stuff, showing your face.Why do you think? What's changed? Why is this now so much harder?Caroline: I know, before, before, the job that I did before, I was [00:07:00] literally like the networking queen. And I would connect businesses together and I'd, I'd give them platforms, you know, we'd run a business awards and things. And then I think it was always a dream of mine to launch a marketing company.Um, and then I had my sort of now or never, and I just got my head down and just launched the business, but then I just didn't know how to project. myself. And then I think during those six years, I've gone through so many different growth stages. And I was listening to a podcast yesterday, Rachel Heisler, I love.And she said, you're allowed to change. And I think that's what's happened to me is. I'm allowing myself now to change and I'm not thinking about, you know, the clients that I've had from, from day one, some people I've outgrown and they don't want you to change. When I've looked back, they don't want you to change.And that sort of knocks you sort of confidence in a way. So it's, [00:08:00] it's a bit of confusion there. Whereas now. I've sort of found myself in a new era where I'm feeling more confident and, you know, I've got proven track record and the clients that I've got on board now, you know, they, they wouldn't care if, if I'm doing certain like presentations or being out there, et cetera, cause they knew, know who I am.So I feel like I'm sort of in this. different sort of growth stage where I'm more comfortable to put myself out there. Maybe it's cause I have got the credibility and the proven track record now. You know, when you just start a night, it's sort of finding your feet and, and finding your sort of target market.And I feel like I've found that niche now.Teresa: But you, what was your, You were doing marketing before you started your business, weren't you?Caroline: Yeah. Yeah. I, I, an old uni friend said to me not so long ago, she, she lives in Dubai now. And then when we met up, you know, catching up on everything. And she was like, you've literally just done marketing.Like you did it at uni. And like all of my friends, like they were off in like different careers and stuff. She's like, You've [00:09:00] just stuck to it. And I was like, I don't know. I know it sounds pretty boring when you say it like that, but it's, it's just such a passion man. Like when I started out, it was all very much what's classed as traditional marketing, you know, media and everything like that.I've been through the transitions and I'm still constantly, I mean, it's, it's never moved as fastly as within the last five years. God, you've got to hold on tight. You've got to know your stuff more so than what it was in the 15 years prior to that. Um, and it's just, it's just something I like to light people up.I love it when we get results. And you know, when you're dealing with small businesses and they can really feel the results of what you're doing, that really does light me up and that sort of keeps me going. And that, that's sort of where I've always been with, with the roles that I've done, just wanting to sort of shed the light on. on people's qualities and just help them grow.Teresa: To me it's so fascinating that, and you and I are really similar in the sense of like, we both did [00:10:00] degrees in marketing, we both were doing marketing. How long were you in marketing before you started your own business?Caroline: Um, about 15 years.Teresa: Okay. So I was 10 and then started mine and I'm 11 years this year and also you're six.So, but really similar. And yet, and I can totally feel this with myself and what I've done. You said that you obviously were in marketing for 15 years and you're only now getting comfortable showing your face because you feel like now you have the credibility. Like. Isn't that wild that 15 years in marketing, you were confident, you were happy, you showed up, you did all the things, you then started your own business and you needed to wait for some credibility to actually go, look, I know what I'm talking about.Caroline: I know. I know. It's crazy. And you know what? I get a lot of comments. And at first, when I launched the business, I got a lot of people saying. Wow, you're brave. And I took that the wrong way to begin [00:11:00] with. And I was like, I took it as a bit of an insult. And then I'm sort of reflecting, you know, you get to that age where you are sort of like the grown up in certain situations.Teresa: I hate it.Caroline: I know. It sounds like some younger lady sort of asking me for advice and things. And I'm like, Is it because of my age or is it because of my experience? And then it's sort of, look at you as today. And then I think it's quite important to sort of paint the picture of how you have got there and what sort of mindset tools and, you know, network you've got that's, that's got you there.And I went, I sort of went back to that wording of, Gosh, you're brave. And somebody else said it to me quite recently. And I thought, no, actually I am brave. It is really brave to step away from the corporate world, that sort of security, that sort of team, that network, and just completely step out. [00:12:00] on your own.And again, then I sort of then was like, I was confused. I thought you're brave enough to do this and you're good enough to have kept it running for six years. And during that time, the little ones, the COVID, et cetera, I thought now it's time to sort of put your big gill pants on. I've been told about a few times, big gill pants on and now elaborate a little bit more and make yourself.a bit more visible without thinking what you might put out there, somebody might challenge us wrong. It's not wrong. It's so sort of subjective marketing is, and that's what I needed to get out there with and just find my voice again with it all.Teresa: And one of the things that we talked about a lot was, you know, you're not saying you're the only voice. You're not saying that everyone else is wrong. You're just saying with your 15 years of experience, with your six years of then experience of running your own business. all the knowledge you've accumulated over that time, this is your take and your opinion and your experience of that. [00:13:00] And you have a place to speak about it like anyone else does, and why shouldn't you find that place?Caroline: Yeah, exactly. And Sort of, I still find it difficult to find, you know, doing a competitive analysis as you would with any of your new clients. I find that difficult to do in my business for me. And that's not coming from an arrogance of nobody does it like me. It's not quite sure. I'm not the massive marketing agency that, that sort of up the road, but there is a reason why.Somebody is buying from me. So it's sort of honing in on, on your, your niche, which, which isn't easy, but everybody has a niche. And when you're coming up against having conversations with companies that have worked with marketing agencies, and they've got a style of going in and, and promising the insights and promising the data and promising that, you know, all the metrics, et cetera, and putting a load of budgets together.They can go in and promise that because then [00:14:00] they've got the, they can go in and do the project and get out again. Whereas where, where I come from, if I'm taking on a retainer client, I'm embedding myself in the business and I'm interested in the long term and I won't work with you if you are constantly panicking and pivoting your strategy because you're looking for the quick wins.And it's, it's hard because. you'll have agencies that are ringing them up that will promise those quick wins and they'll try and undercut you and they'll be like, we'll get you here within six months for X price. So you know, you're going to have the head turns, but then they're not my people. And that's what I've sort of become a little bit more comfortable with.And, you know, and the one thing that I've identified is. My accidental niche is family run businesses and they're not small businesses. They are large multimillion pound businesses, but they are interested in the long term because they really do need that sustainability within the business. They want people that they're comfortable with.[00:15:00] Um, and that's sort of where I've found people that if I'm comfortable with them, I'll, I'll fly. Um, that's where I've, I've sort of seen my niche and that's where I'm going to hone in on. Well, there is a lot of that that's. going on that, you know, the competition that, that can make the promises, but there is no quick win and no easy wins.You've got to have your long term strategy and you've got to be brave and you've got to stick to it. And my key is always, you need that consistency because you might be looking at the data. Nobody's looking at social media. Nobody's looking at the website. That's what you're thinking of the data, but holistically, when you do get yourself out...
As a business owner we are constantly presenting ourselves and for those of us who can take this a step further and become a speaker it can be game changing for your business. After 10+ years of being a speaker and attending hundreds of events I know a thing or two about speaking. Thats why in this episode of the Your Dream Business podcast, I dive into how speaking can help you stand out as an expert and grow your business. I share the key do’s and don’ts I’ve learned along the way. We cover everything from understanding your audience and crafting attention-grabbing titles to using storytelling effectively and turning audience engagement into business opportunities. Whether you're a seasoned speaker wanting to improve or just starting to explore public speaking for your business, this episode is packed with practical tips to help you succeed. I also highlight the power of authenticity and why less is often more when it comes to information overload. I also share my massive bugbear when it comes to speaking - I hope you don’t do this one! KEY TAKEAWAYS COVERED IN THE PODCAST1. Public Speaking Builds Authority – Speaking at events positions you as an expert in your field, helping you gain credibility and attract new business opportunities. 2. Engagement Matters More Than Information Overload – It’s not about cramming in as much info as possible; it’s about connecting with your audience through storytelling and delivering value they can actually absorb. 3. A Strong Talk Can Convert Into Business Growth – With the right strategy—like an enticing title, clear messaging, and an engaging delivery—you can turn audience interest into real business opportunities.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or TwitterTranscriptTHW - Ep 392_FinalBeing a speaker isn't just about standing on a stage, delivering a talk. It's about positioning yourself as a go to expert and growing your business. It's one of the most effective tools to make you stand out as the expert and to help you get in front of audiences and have audiences find you. And as a speaker for over 10 years, I know this to be true because this is a strategy I use in my business.However, there are some major do's and don'ts that can make or break your talk. From knowing your audience to crafting a title that actually gets people to show up, I am sharing everything I've learned from my very first speaking gigs where I would have my laptop and three people, through to speaking on ginormous stages.So if you've ever wanted to use speaking to grow your business, then make sure you listen to this episode because I'm going to share with you all the things that you do not want to do and all the things that will help you deliver an excellent talk and [00:01:00] convert more people into your audience.Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing today? Firstly, I want to thank you for taking the time to join me. I [00:02:00] know that your time is super, super valuable, and I really appreciate you taking the time to listen. And if you haven't subscribed, because lots of people don't subscribe, it's a really interesting phenomenon if that's That's the right way to say it.If you haven't subscribed, please go ahead and hit subscribe. And if you're feeling particularly generous, I would be so grateful to have you go and give me a lovely review on whatever platform you listen to. I have been getting so much good feedback from the episode I did with Julie Solomon a couple of weeks back.So if you haven't listened to that, then go back and listen. We'll link to it in the show notes. But the reason I bring this up is because my aim is to make this podcast absolutely amazing for you. And my commitment is that I will bring on the best guests and I will have the best solo episodes with great content for you to take away to help you grow your online business.And I really need your help to do that. I need you to share the podcast. I need you to [00:03:00] give me nice reviews of the podcast, and I need you to subscribe. So any of those things that you can do, honestly, I'm so, so very grateful. And then, like I said, my commitment to you is to bring you a, an amazing podcast that helps you grow your business.Okay, on with today's episode. Now, one of my aims this year is to get out to events. Now, you will know I'm a speaker and I speak at different events. However, I am trying to just go to events as well, which you won't believe this is actually really out of my comfort zone. I love it when I'm a speaker at an event because I have a purpose.I know what to do. I know what my reason for being there is. And when I'm not speaking, I actually get really I'm a bit of an introvert. I actually find it really difficult to go and connect with people and have conversations. So I tend to just kind of sit at the side of a room, keep my head down, keep myself in my own lane.And I always worry that this makes me look rude and [00:04:00] I'm really trying not to be rude. That's not my aim. My aim is, like I said, I'm just a bit of an introvert, which is so odd because I am so not an introvert at other points. Anyway. It's my aim to get out to lots of events this year. And it occurred to me that one of the things that I talk about all the time is getting in front of other people's audiences.And one of the ways in which you can do this is speaking at events. And to give you a bit of a background, I started speaking at events. Really early on in my business and I started really small. There's something in the UK called Biz Mums. I don't know if it still exists, but it did when I started the business like 11 years ago.And they used to, there were mums in business who would meet up in a child friendly. like Playbarn or Softplay. Personally, even as a parent, when my daughter was young enough to go to these, I hated them. I didn't like to take her. So as a business owner, going to these places to go and do a talk seemed very wildly out [00:05:00] of what I would want to do.But I knew that getting in front of people, them getting to see who I was and getting to decide whether they liked me and my content was a really good way of growing my business. And what I thought I would do today is talk you through. Some of the do's and don'ts of speaking because unless you have been trained to speak years and years and years ago, when I was employed, like, literally, gosh, I don't even want to think how long ago now, I did do a presentation exercise course, but it was literally like a one day thing and it was for corporate.And I've not really had much official training since then, but I guess the more you do, the more you know and the more comfortable you get. And I thought it'd be useful to go through some of the do's and don'ts of speaking. So if you are thinking about going out there speaking as a method to grow you, your audience, your business, then this is definitely going to be an episode to listen to.But also, even if you're not thinking of speaking, but [00:06:00] you're thinking of going on podcasts, you present for a living, there is definitely going to be some things that you can take from this episode. So if you're thinking, I don't want to stand on a stage, Teresa, that is fine. I still think there's going to be loads of good stuff for you to take from this.So like I said, I started speaking really early on in the business, and this is one of the things I'd recommend before I get into the do's and don'ts. I would recommend personally, starting small and growing because in the early days it's about honing your craft. It's about finding how you best work and as we go through some of the do's and don'ts, you'll see that it's not really based on necessarily how I like to present.Hopefully they're generic things but for instance, I don't do verbatim what I'm going to say. I know someone who is a very good speaker who literally writes a script, records themselves. doing the script and then listens to the script and tries to do it verbatim on stage. If I tried that, [00:07:00] it would be an absolute disaster.Like it honestly, that would be the furthest from my comfort zone ever. So I tend to go on stage and I joke that I wing it. I don't really wing it, but I just have prompts and I talk around the prompts. So. In the early days, when you're doing speaking in smaller places, smaller groups, and you're having the ability to go, Oh, okay, I did that.And that didn't work. So I won't do that again. The last thing you want to do is be given a big opportunity, get on that stage and you not be super confident. And the only way you're going to get super confident is by practicing and doing it in real life. Also, the other thing I want to say is it's not just about the big stages.Now I have got, it's not about speaking, but I've got a great example of this and a story to tell you where I reached out to, I was doing some outreach for podcasts for me to be a guest and I found this podcast and it was pretty new. It didn't look like it was particularly massive. I had never heard [00:08:00] of it.They didn't have tons of followers. And I reached out to her and I said, are you looking for guests? Would you like me to be a guest? And she so very kindly came back and said, I would love you to be a guest. That would be amazing. And I went on her podcast and her downloads are low. Like she doesn't have many or didn't at the time have many downloads.However, One thing I want to say is from that one podcast episode, I ended up bringing in just short of about twenty odd thousand pounds. Now, the way in which I did that wasn't by selling something on the podcast. It was about someone, so actually the hosts themselves decided to work with me. And then they recommended me to someone else and they recommended me to someone else.So I ended up getting three clients from one podcast. And if I had been that type of person, which I am totally not, when I'd gone, well, there's not many downloads, or this isn't a [00:09:00] very big audience, or I haven't really got time for something so small. I didn't, I reached out to her, you know, I was asking her if I could go on a podcast.If I had never done that, I would never have a built the amazing relationship I've got with the host now who I adore to bits, but I wouldn't have got that business and they wouldn't have referred me to another client who then worked with me, who then referred me to another client. So I just want to make that really clear of like, I know the big stages are so, so attractive and don't get me wrong.I like speaking on the big stages, but it's not always about that. And especially if you haven't spoke already, or if you're not proficient at it, then starting small is not a bad thing. Okay. Let's jump in to the do's and don'ts. I'm going to start off all positive with the do's, although it's not all negative with the don'ts.So do know who you're talking to. One of the things I teach in my visibility stuff within my course, Grow, Launch, Sell, is how to come up with three possible talk [00:10:00] titles. And within those three talk titles, you come up with the descriptions and the outcomes, all that various stuff. I give them a framework.But basically, what three areas could you talk about with absolute ease? The idea of getting them to do that is so when they pitch, they have something they can talk about. However, Sometimes you still need to tweak it based on the audience you're talking to. I was. pitch to go out to Greece to go and do some training.I'd already spoken for this company and they said to me, we want you to do a whole day of training on content. I had already got some, a presentation put together and I was like, yeah, absolutely fine. This is what I'm going to talk about. This is what I'll cover. And it was about, I don't know, a few weeks before the event.And I was feeling very happy and very confident because I'd done this stuff before. And. I contacted them or they contacted me and somehow it kind of come out of like, do you want a list of who's in the room? And I was like, oh yeah, that would be really helpful. See, I think they [00:11:00] asked me. I don't even think I asked them.So I'm literally giving you all my mistakes so you don't have to make them. So they came to me and said, would you like a list? And I said, yes, please. Thank God I said yes, please. Because the content in my presentation, because mostly who I speak to are small businesses. And the content in my presentation was aimed at small businesses.So my examples were small businesses. One of the examples was me as a small business. Anyway, they sent me a list of who was in the room and it was Greece's number one telecom company, FedEx, and like, basically massive businesses. And the minute I saw that, I thought, Oh no, this is not right. This presentation is going to fall completely flat.It wasn't the concept or the strategies. It was my examples. My examples weren't going to hit. And therefore the examples weren't going to confirm the strategy that I was telling them to use. So I ended up having to go and get Big examples. So like I chose Dove as a company and a couple of other tech firms because I knew [00:12:00] we'd got some tech people in there.And I created the same presentation, but I tweaked it for that audience. So do know the audience and if possible, and if you need to then tweak your presentation to match. And sometimes that tweak literally looks like some of the words I say on stage. It's not even necessarily a full presentation review.It's just, okay, I'm talking to these types of people. I'll slightly change that how I'm speaking. Do number two, have a sexy title. Okay. I know this sounds weird. Your title is first of all, it's got to work really hard. The first thing it's got to do is attract. the event organizers to want you to speak in the first place.And then it's got to attract the audience to want to listen to what you've got to say. So when I say sexy title, what do I mean? I mean, it's something that is either super intriguing. Maybe slightly controversial, although, you know, I'm not that controversial. So I would err on the side of [00:13:00] caution from that or something that like bucks the trend or something that addresses a problem directly.So for instance, one of mine is the importance of visibility for business growth, becoming the go to expert in your industry. Now, knowing the people that I. to give that presentation to that would make them go. Yes. I want to be the go to expert. Another one is unlocking business potential. How Chris Hemsworth can help you master your mindset.Again, intriguing. What like, what is she talking about? So make sure that you have a sexy. I mean, I say that laughingly title, but a title that is going to attract your audience and attract the, when you're pitching the actual event organizers to go, this sounds really good. Another do is tell stories where possible.Now, as I've gone through this episode, a little bit on purpose, but generally because I like to storytell, I love a story. I've already told you a few stories about, you know, where [00:14:00] I first started off, about how I best started. speak about someone that does it verbatim, and those will be the things that you remember.People remember stories, and it helps to really solidify a concept or a strategy or an idea. So where possible, I want you to include stories into your speaking, and If you have a theme or a story that runs through the entire talk, awesome. Let's not get too hung up with that, but I'm just, you know, just be aware that telling stories is a really nice, useful way in order to get people's attention and it will keep and hold their attention better.So where possible, add in stories. Another do, have a lead magnet. The whole idea of you getting in front of someone else's audience is for them to become your audience. And one of the ways in which you're going to do that is get them on your email list. Therefore, offering them a lead magnet is really, really good way to do this.The other thing in my experience is that people don't [00:15:00] like you to sell from stage. Personally, I absolutely do not like selling from stage. And therefore the only real conversion you're going to be able to get is to encourage them to download a lead magnet. I have done lots of different lead magnets.I've done workbooks for the presentation I'm giving for them to do at home. I've done my slides that they get, although when I get to some of the don'ts, you'll see why maybe that isn't as useful. I've done just a lead magnet that goes along with it. I've done lots of different things. But definitely have something that encourages them to get on your email list.And then my final do before we move on to the don'ts is be authentic to you. Now, I have seen this where people have got on stage and they're trying to put on a persona and I, I get it. I really do like, you know, it is a performance. However, you need it to be. You performing as you, not you trying to perform as someone else.And what happens is when someone gets on stage and tries to be someone else, [00:16:00] it's not authentic. And being authentic is one of the best things that someone can do when they're speaking on stage. Not everyone will like you, and that is fine, we need to be okay with that. In my time I've done lots of different events, and some people get on stage, and some people do not like their vibe, how they speak, what they do, and some people get on stage and they love them, and you don't know whether you'll be on the loved or the not loved....
In this episode of the Your Dream Business Podcast, I discussed content creation with Lyndsay from Jammy Digital. Focusing on the vital question of whether your content is geared towards fame or fortune, Lyndsay shares valuable insights on crafting engaging content that converts into sales. The conversation covers practical strategies for content creation, the importance of transparency, and the role of consistency in achieving business goals. Ideal for small business owners, course creators, and coaches, this episode aims to provide actionable advice to optimize your content strategy. KEY TAKEAWAYS COVERED IN THE PODCAST Fame vs. Fortune – Know Your Goal-* Before creating content, decide whether you’re aiming for visibility or actual sales. Content that builds a business looks different from content that just gets likes!
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Transparency Builds Trust - Being open and honest in your content helps attract the right audience and convert them into customers. People buy from those they trust.
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Consistency is Key- Success doesn’t come from one viral post—it comes from showing up regularly with valuable content that aligns with your business goals.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Lyndsay on LinkedIn, WebsiteConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: As small business owners, I think we are all totally accustomed to the fact that we have to create content. But I have a question to ask you, are you creating content for fame or for fortune? There are some social media accounts out there who are massive and yet when they try and sell something. They get tumbleweed.So which is it? Which content are you creating for fame or for fortune? Today's guest talks all about what she means from that point of view. She shares brilliant content ideas in terms of how to actually engage your audience and how to get them to convert to buy. She also shares this, why being transparent is so essential, not only as it's a good thing to do, but how it can attract your perfect customers.This is definitely not one to be missed.Hello and welcome back to another episode of the Your Dream Business Podcast with me your host, Terese Heath Wareing. I hope you are having a wonderful start to your week or middle of the week. or whenever you are listening to this. Also, can I just take a minute to say thank you so very much for taking time out of your day to listen to the podcast.I know that if you are a business owner, [00:02:00] which I'm sure you are, you are very busy and you have lots of things going on in your world. And I really do appreciate the time you take to listen to what I've got to say and the amazing guests that I bring on. And I've got a favor to ask. Is there any chance you would be so kind as to go and write me a review on Apple or Spotify or wherever you listen to this podcast because when people write reviews it gives other people confidence that it's something worth listening to and I would be so, so very grateful and also my aim is to bring you an amazing podcast with amazing guests and the more people that listen to it, the more I can do that.So I just want to thank you so much for doing that for me. Okay. So today is talking about content and I needed this just so you know, I really did need this conversation because even though I am consistent on the podcast and emails on social media, I have not been so great. And. Also, I have wondered whether [00:03:00] I could be more strategic in terms of my content.And I think now, like we talked about with Julie Solomon a few weeks back, we have to work harder than ever to show up and attract our audience and convert our audience. And one of the ways in which we do that is content. So today I'm having a wonderful conversation with the amazing Lyndsay, who runs Jammy Digital with her husband, Martin, which is an award winning content marketing agency for businesses that aren't afraid to stand out.They transform founders, CEOs into globally recognized names. Giving them the power to set industry standards, make connections with game changing people, command a premium pricing and attract top talent. Martin and Lyndsay have also published a bestselling book content fortress that protects business owners from unnecessary stress by helping them attract their dream client.I've met Lyndsay a few times and she is just awesome. Love her to bits and so freaking smart. The two of them are so smart. So it was great to have her join me on the podcast today. We [00:04:00] talk all around content. So content as a whole, in terms of what should you be doing from a long form to short form? How do you connect the two?And we talk about. Doing content for fame versus fortune, which I just thought was an amazing concept of, are you creating content because you want to get famous? Or are you making, creating content because you actually want to make money and eventually sell something? We talked about what makes a great piece of content, what attracts your audience, what types you should be doing.And honestly, it was just an all round amazing conversation. I really love Lyndsay Tibbetts and I am so grateful to bring her to you, my amazing listeners, because I think you are going to get so much from this episode. So without further ado, here's the amazing Lyndsay. Lyndsay, welcome to the podcast.Lyndsay: Oh, thank you so much for having me. I'm so, so excited.Teresa: Me too, because it's funny how you come across people, how you see people and you guys, because there's two of you in your business, you and your husband, [00:05:00] and you had been in my periphery for a long time. And then I met you at something last year and I was like, they are so freaking small.Like. And so we end up going to another event or the same event, but later on in the year. And I immediately was like, I'm sitting on your table. You're so smart. I really need this today. My aim of today's podcast, just so you know, is we're gonna talk about content, but my aim is to give me and my audience some real practical stuff that we can go away and do and inspire me because right now, like lots of us content, feels like it can be quite a hard slog. So I really want to cover that. How does that sound?Lyndsay: Sounds really good. Yeah. And practical advice is what I'm speciality in.Teresa: Perfect. That's the thing. Like someone's taken their time out to listen to this. Hi. Thank you. I want them to have something that they can take away.And I [00:06:00] know that you and what you do in your business, you have done some really, really cool stuff and can help people with this massively. So before we got started, you said something to me, a statement that you can talk about, and I'm just going to jump straight in with it. Fame versus fortune. Like, discuss.Lyndsay: So I think there's a big confusion at the moment with content marketing and the confusion comes from people that pick a fame strategy over a fortune strategy because those are very different. And so a lot of people think that to do good content marketing, to get leads and sales into their business, they need to be famous.So they need to create content that has a very broad appeal that gets a huge audience. And then, and it kind of makes sense, you know, you get a huge audience and then you can monetize that audience. That kind of makes sense. But what you find is that people who follow you for entertainment, follow you because they think you're funny, or they find you inspiring, or they want to know about your lifestyle, don't [00:07:00] necessarily buy from you.And there's countless examples. There's, there's one huge, really, he's a really, really nice guy and he's a business influencer. He's got millions and millions of followers. Um, and he struggled lately to sell a book. To his audience and his 20 book. So not, not expensive, but people were complaining that he'd, you know, put it for sale and they were saying, you know, you know, you normally give me stuff for free.Why are you trying to sell me this book? And it's because he'd grown an audience, a really broad audience who didn't expect to buy from him. So what you should be doing is you should be following a fortune strategy, which is really honing in on your target audience, creating content for them. Instead of going really broad, making sure that that content really clearly reminds people what you do and gets leads and sales off the back of it.So it's not about being famous. So the best kind of, the best people I, I usually say is, you know, you can walk down the street and no one would know who you were. But if you went to like an industry specific, uh, industry specific, you know, conference. Yeah. You'd have swarms of people around you because they really respect you.They know you, you're well [00:08:00] known in that room, but outside of that room, no one knows who you are. So that's what really, if you want leads and sales from your business, you should be sort of aiming for that.Teresa: My constant joke is you're not Beyonce. Right, because sometimes in this industry we can go to a conference and like you said people are like, my God, there's that person.And it's like, no, if they walked out of this room now, they would, no one would know who in earth they were because they're not Beyonce. So the thing is though, we've been. indoctrinated or led to believe or our ego desperately wants us to have lots of followers like, and it's embarrassing, legit embarrassing when you put some content out there and it's tumbleweed.So how do we, are we saying we just should? Have the tumbleweed? Are we saying, like, is there a certain point? Like, are we saying we need to build it to a certain point and then not worry about it? What, what do you think around that?Lyndsay: Yeah, so, obviously we don't want tumbleweed, but there's a [00:09:00] way, there's a way to make content interesting, but still relevant for a very specific target audience, and still linking back to your products and services.So if you're, if you're creating content, right, this is, I could, I could get loads of likes tomorrow on LinkedIn if I've just posted a picture of my cat, you know, but whatever it might be, that's not going to get me leads and sales. But if I post something that's about say content marketing or how to do a video or whatever it might be, I have to think of a way to make that, entertaining, and that's using things like good hooks, making sure that you tell a story, making it interesting, giving lots of value, things like that. And eventually if you start doing that, and that does require more effort, but if you start doing that, then you get kind of both the sort of likes and the comments and the leads and sales off the back of it.So there's a way to do it where You know, you have to think about how can I make this really interesting? What's the angle of this, you know, what would really resonate with my audience? I'm really thinking about that for every time, every piece of [00:10:00] content that you create, because there's countless, there's so much content out there.And I feel for people sometimes because they pull their heart and soul into content and they, they produce this content. That's like how to do this thing. And they've gone into real depth of how they do what they do and really broken it down and it just gets nothing because it's not really of interest to the, to the audience you have to think about.you know, how to make it really engaging, but also link it back to what you sell at the same time, which is tricky to do. Definitely.Teresa: So you've said a load of stuff there, which I'm going to come back to some of these points, which is awesome. But like, as you're saying this, bearing in mind, I produce content.I produce a podcast that goes out every single week. I'm even exhausted listening to you talk about it. It's like, It is hard work. Is it right? So is it hard work? Am I making this something big in my head? Is there something that I'm missing that I can produce good content without thinking this is a massive deal for me to do?Lyndsay: Yeah. So what I usually recommend and it's [00:11:00] quite, it's It's quite difficult to actually say how much content you should produce, um, and, and to what level. I usually say if you're at say five or six figures in your business for seven or eight figures, it's slightly different. But if you're a five or six figures in your business, usually, and the problem is, is usually that people are trying to focus on lots of different platforms.And I usually say pick one organic channel. which is a channel where you'll get organic traffic. You know, people searching for you, that could be blog via Google or chat GPT . Cause now that recommends can recommend your blog posts, or it could be YouTube where people are searching on there or your podcast, which is what you're doing amazingly well.And then from there pick one social channel. So for me, that's like LinkedIn, you know, for, for others, it might be something different and try and basically use. Just two channels. So sometimes when people get overwhelmed, it's because they're trying to do too much and too many different channels. And as we know, content should be very specific to that channel.So if you're trying to like repurpose the exact LinkedIn content, [00:12:00] Instagram, it's not going to work. It's just going to flop probably on both on both channels. So it's just best to try and kind of. Do you want channel really, really well. So that's the first thing, not, not to get sort of overwhelmed. And the second thing to do is realistically say to yourself, how much can I do, you know, on a weekly basis or a monthly basis, can I do.One blog post a week. Can I do one long form video a week? And then can I post on LinkedIn three times a week? And you kind of have to give yourself that set amount and stick to it. Religiously have that time in your diary booked out where you are producing this content and you, and, and one thing I actually do, which works really well is I separate the thinking from the doing.And I think that uses like two different sides of the brain or something. So I'll have one point in the week where I think about my content ideas. I'll think this will be really good to do or, you know, and I'll break them down, but I won't kind of create them in any way. And then the other part of my week, I will actually create that content.So I'll be [00:13:00] recording, I'll be writing. It's just completely different. So I don't have to sit down in front of a camera and be like. money in a video on, you know, I've already got those ideas that I've already kind of got it half scripted out. So that makes it a lot, lot easier when you, when you do it that way, but it's about being realistic with ourselves, which is really hard to do because I'm like, Oh, I could do everything.I know I've got a content team. So, you know, if you don't have that,Teresa: you could do everything. So first off. You talk about one social media platform. So for me, Instagram really is the place that I like to hang out on. However, I constantly feel guilty about LinkedIn because LinkedIn is pretty good. And, and therefore I do share content to LinkedIn that I've created on Instagram.Is that, is that a case? Because again, I remember like, you know, we've been doing this a long time. How long have you been doing this?Lyndsay: 10 years?Teresa: Yeah, it's a similar amount of time to me. So I remember the times where it was like, Oh my God, you can just share it to everywhere. [00:14:00] Then I remember a time of like, Oh no, don't just share it to everywhere.You have to be specific. And then it kind of went back to it because everyone realized how difficult it was. But anyway, like as I'm creating the content on Insta, is it, is it pointless me sharing it to LinkedIn? Or is it okay me sharing it to LinkedIn knowing it's not doing much, but at least I looked at vaguely active on there? What's your thoughts?Lyndsay: Yeah, there's no harm in sharing it. I mean, I do the same. I'm like you, but in reverse. So I'm a LinkedIn girl. She's very less, you know, much less exciting than Instagram, but I will share what I share on LinkedIn, on Instagram, knowing that it's, it's getting me a few followers. It's making sure that, you know, when people go on my page, it still looks active.And I think that that's fine as long as you don't think, Oh, you know, why is that channel not giving me anything that that's okay.Teresa: Super realistic.Lyndsay: Yeah. Super realistic with that. And I don't expect for us, I don't expect much to come from Instagram because it's not where we're like channeling our energy really. So you know, I would expect it from LinkedIn, but it's [00:15:00] nice to keep Instagram updated.Teresa: Okay. So then let's talk about the organic content, i. e blog, YouTube podcast. So, first off, my opinion is they have to have one of them. Okay, good. We agree.Lyndsay: We agree.Teresa: What about then, so I've been going through this thing of, oh, and, and so the other thing, my brain works in very weird ways.I love the fact that you said if your business is five or six figures, and if it's over seven, it's different because that is so important. I think people look at businesses that are seven figures plus and think, oh, I...
In this episode of 'Your Dream Business Podcast', I addressed the challenge of low attendee turnout at live launch events like webinars, bootcamps, or challenges. I discussed the significance of live attendance for building trust and increasing sales conversion rates. I offered actionable strategies to improve live show-up rates, including sending multiple email reminders, creating a workbook or cheat sheet, offering exclusive bonuses, promoting live Q&A sessions, and leveraging social proof from past events. Ideal for course creators, membership owners, and coaches, this episode provides valuable insights to ensure more engagement and higher turnout for your next live event. KEY TAKEAWAYS COVERED IN THE PODCAST Live Attendance Matters –* Getting people to show up live helps build trust and increases your chances of making sales. A strong turnout can make a big difference in your launch success.
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Reminders & Engagement Boost Attendance – Sending multiple email reminders, offering a workbook or cheat sheet, and creating excitement with exclusive bonuses can encourage more people to attend.
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Social Proof & Live Interaction Work Wonders – Showcasing testimonials from past attendees and promoting live Q&A sessions can make your event feel more valuable, encouraging more people to join in real time.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptIt's super frustrating where you spend a lot of time and effort creating your launch event, like a webinar or a bootcamp or a challenge only to do the live thing and not have many people show up live. Over the last few years, I have seen a slow decline in the number of people who show up live. And yet it's more important than ever that we do get those people to show up live in order to help convert them into customers.So what if I told you there is a simple and actionable strategies that you can take to actually get people to show up live? In today's episode, I'm sharing with you five key tactics that you can use in order to increase the number of people who actually show up live to your next launch event.Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I am so grateful to have you here with me and spend your very valuable time. In this week's episode, we are going to be talking about something that's super important when running a launch experience.One of the things that we have seen in the past year or so when running a launch experience is that the show up rate has been fairly low compared to previous times. And what I mean is [00:02:00] webinar or a bootcamp or a challenge, The number of people who sign up compared to the number of people who show up have been much lower than they have been in the past.When I first started doing webinars, like eight, nine years ago, I would expect easily a 50 percent turn up rate. And then. It started to die off a bit and then during COVID it really picked up again because obviously no one was going anywhere, they had nothing to do. And then it's died off again and really now if someone says to me they had anywhere between a 30 or 40 percent show up rate, I think that's good.So first off we're going to look at why you want them to show up live and then I'm going to talk you through five tactics that I have to help you to get them to show up live. So let's start off by talking about why you want people to show up live to your launch event. Now, it goes without saying, if you're doing a webinar or a challenge or a bootcamp and you're doing it to an [00:03:00] empty room, that isn't going to feel very good for starters.So apart from that very obvious reason, there are lots of other really important reasons as to why you want people to show up live. The first reason is it creates a stronger connection and trust between you and the person that is on the live webinar or the challenge or whatever it is. And when that comes to the buying part of it, people only buy from who they trust.So when they see you live answering questions, addressing concerns, offering immediate value, they feel more connected to you and your brand. And this connection often translates into a higher likelihood that someone will buy from you. It also helps them if they think that there's a sense of urgency. So having someone come along to an event with a deadline date is really helpful because it's like you want to come and take part in this while it's still available.There's a higher perceived value when they turn up live. So You'll know that if [00:04:00] you, I don't know how many webinars and things you've signed up for, and you think, Oh, I'll do that afterwards. And you never get around to doing it because we're not perceiving it as a very high value. Whereas if it's a really good event, launch event, and I perceive value in it, then I'm going to make sure I turn up live.And when I'm turning up live, that automatically means I think this has some value. And the perception of a higher value increases the likelihood that people will take your offer seriously and be willing to invest in your program or course. So. Again, it's super, super important for that increased accountability and commitment if they're willing to show up live to a challenge or a webinar or a bootcamp or something that's free.They obviously have a much higher accountability and commitment. They, you know, they are saying, no, I really want this. I'm really interested in it because they're willing to show up live to do the thing. Also, it really helps with things like live testimonials and social proof. Often when I've done challenges or [00:05:00] webinars, I attract some people that are already in my world and already work with me, which is always lovely.And then what happens is they end up saying. Hopefully really nice stuff on the call and you kind of end up getting live testimonials and live social proof. Even if you don't know them, even if it's a cold audience, hopefully people should be kind of saying that was great. That was helpful. And you should be getting that reassurance as you go through.So in short. Getting people to show up live is really important for many reasons, but predominantly the sales aspect, they are more likely to buy if they have come along and they've engaged and they've seen who you are and what you do and can make a much more better informed decision. The key thing with doing any launch event, live launch event is encouraging those people to turn up live and take part live.So how do we do that? Okay. I have got five tactics that [00:06:00] you can use when planning any launch event in order to encourage your launch attendees to show up live and take part. Tactic one, send multiple email reminders. I am confident that you are probably not sending enough emails to the people who have signed up.We are often so, I guess, are preoccupied by getting people to sign up that once they sign up, we kind of forget about them. When I do a launch strategy for myself, or if I help someone else do it, we have A chunk of emails that go up to people who haven't signed up and a chunk of emails that go out to people who have signed up.They're actually very similar in their themes, but rather than saying, Hey, come and join, it's saying, I can't wait to see you there. Or it's saying, you know, I'll see you at the live, whatever it might be. In terms of how many emails you should send, that gets a bit trickier. Now, if [00:07:00] I had done something, if I'd been promoting an event two weeks out, I work backwards from when the event takes place.So let's say I'm doing a webinar and the webinar is at two o'clock on a Thursday afternoon. As the webinar goes live, I might do an email that says, we are live now. Come and join us. I might do an hour before. I might do 24 hours before and then before that I might do one three days before, six days before, eight days before, ten days before.You basically want to be sending those emails to remind them what amazing stuff they're going to get by coming to this thing and attending live. It's a really, really helpful to. Encourage them to show up live, to come and take part and for you to keep those, the same points, like I said, the same points that I would put in an email to go, you should come and join me and, and sign up for the thing I'm using for why they should turn up live.[00:08:00] Also within those emails, I'll be mentioning some of the other tactics. So some of these other tactics that I'm going to be mentioning, I would include in the copy of the emails. So tactic number two, create a workbook or a cheat sheet. Now this is a really super interesting one because it's a really funny one that comes down to kind of psychology as to why this works so well.But for everything I do, I always create a workbook. And I encourage people within the emails that I'm sending, once they've signed up, I go, here's the workbook. And I encourage them to print it off and put it on their desk ready. And there's many reasons why workbooks are so useful in encouraging people to turn up live.Firstly, it's a reminder. So if they have gone and put it on their desk and printed it off, it's a kind of constant reminder. Oh yeah, I'm going to do that thing. Oh yeah, that thing's coming up. Secondly, it gives them a perceived value and accountability. Offering a workbook or a cheat sheet increases the perceived value of an event.They feel like they're getting something practical and [00:09:00] tangible to help them take action. So there is a real reason why when they have something valuable to take away. That actually their sense of investment is higher, which means they're more likely to shop live to the event. And just as a quick, quick heads up, the workbook doesn't have to be massive and huge and beautifully designed.It can really be quite simple, but it's that act of having a workbook that is really important in terms of getting people to actually show up and attend the live event. Okay. Next one. Tactic three, offer an exclusive incentive or a bonus for attendees. This is really important. And again, this is something that you can include in your emails in a webinar specifically, and in other, like I said, bootcamp or challenges, it works in all of them.I will often do a bonus for those who attended live. This would be something value wise from a kind of lead magnet value. Hopefully it's not something that you're using somewhere else. Hopefully it's something that. Kind [00:10:00] of compliments, but doesn't take away from the product you're trying to sell. So for instance, if you were trying to sell, I don't know, some ideas for something, and you're going to give them some ideas for free as part of that gift, that's not going to work.So. for instance, if you, I might give some templates away, or I might give a swipe file away or something like that. So what is it that you can give for free as a bonus that is exclusive to show them that actually when they turn up live, they're going to get this. And like I said, talk about it. in the emails and say, you don't even have to tell them what it is.You just have to say, I have a special bonus for those of you showing up live. I also then include it in the introduction bit of the webinar, the bootcamp, the challenge, and say, for those of you who turned up live, if you stay till the end, this is what you're going to get. So having some kind of incentive or bonus for attendees to turn up live is really, really helpful.Okay, [00:11:00] tactic number four, talk about the fact that you're going to be doing a live Q& A. In most launch events, there is an opportunity for you to show up live and provide them with some kind of Q& A rather than It just being a pre recorded thing. And that is part of the beauty of doing a launch event is that they get to pick your brain and they get to have a conversation with you.So make sure you make that clear because that is a real incentive for someone coming along along live to the launch event. Maybe even give them some, some suggestions of the things that they might want to ask or questions that people have asked in the past, but make sure you say to them. come along because this is going to be your chance to ask me questions and your chance to get me to answer these things for you.So make sure you include that in your emails and in your sign up and make that a real point of this is the reason you've joined this to get this live [00:12:00] access to me. And tactic number five, leverage social proof. This is really good. If you've done something like this before, if you've done a challenge, a bootcamp, a webinar, show people how good people think it was.Show people the value that people got from it. So if you've got screenshots of chat, if you've got testimonials that people have put in or comments that they've said where they've basically gone, this was amazing. I got so much from it. Make sure you include that again in your emails, in your sign up stuff, make sure that you are putting it everywhere that basically you are saying this is not going to waste your time.And of course, the most important thing is don't waste their time. Make sure that when you do put something together like a bootcamp or a challenge or a webinar, that it is good value and that they understand what they're going to get from it and what they're going to walk away from it with now. An additional tactic, which I didn't really want to talk about too much because I haven't done it myself, but I've seen others do it, is not [00:13:00] offering a recording.Now, often with most live launch events, there is a replay of some sort. So whether it's a, especially, I'm talking really if it's a webinar, if it's a bootcamp or a challenge, then really they tend to have a dashboard or somewhere where those things sit. sit for a set amount of time and people can go back and review them on a webinar on a masterclass.One option is to not offer a replay that for sure will have an impact on your turn up rate. I guess the thing that you need to think about is there are going to be some people who just can't make that time and date and actually they are really invested and they are really interested. They just can't make it.Whereas if you don't offer a replay, you lose them altogether. Where I would say this works better is where you are doing more than one masterclass. So the examples where I've seen people do this, where they are not offering a replay at all, is where they were doing three masterclasses over [00:14:00] three days.at different times. That is another option and it'll certainly help with getting people to turn up live. In terms of conversion, you'd have to look at how that works from a who then buys. But because the other thing that's interesting about the people who turn up live is they are really interested and therefore your conversion might be better when they actually, for, for the people who buy than if you don't do a replay.So all of this stuff and everything I've said is very much about trial and error and test, but I can assure you that the ideas I've given you are tried and tested, smart strategies in which you can use to get more people to show up live to your launch event. Okay, I really hope that this has helped. Let me just recap those five tactics again.So tactic one was send multiple emails and ones to remind them, sort of, 24 hours out, an hour out immediately. Create a workbook or some kind of cheat sheet that they can have as they go along the free training. Offer an [00:15:00] exclusive incentive or bonus to attendees who show up live. Make sure you make it clear to them they are having a live Q and A or having the opportunity to pick your brain and then leverage that social proof.If you've done it before, show them what people thought of it and that they thought they got genuine value from it. Okay. I really hope that this has helped. If you have any other cool ideas that have really helped you get people to show up live, I would love to hear them. Please come and find me on Instagram at Teresa Heath wearing and drop me a DM.I'd love to hear what strategies you're using as well. I will see you next week with an interview.
I had a fantastic chat with Julie Solomon, an industry expert with over a decade of experience! We dove deep into the world of online business, specifically how your messaging and understanding your audience are KEY to growing.Julie shared some amazing insights on how the online landscape has changed and how to adapt your strategies. She also talked about her own journey and how she helps others build their online presence. Plus, she what is working for her right now.It was a super insightful conversation – definitely worth a listen! KEY TAKEAWAYS COVERED IN THE PODCAST1. The Power of Messaging and Audience: Understanding your target audience and crafting compelling messages that resonate with them is crucial for online business growth. 2. Adapting to the Evolving Online Landscape: The online world is constantly changing. It's essential to stay updated on the latest trends and adjust your strategies accordingly. 3. Leveraging Low-Cost Strategies: Building a successful online presence doesn't always require a huge budget. There are many effective and affordable strategies available, such as the low-cost training options discussed by Julie.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Julie on Instagram, Influencer PodcastConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptTeresa: There are two parts of an online business that can really make or break your success. Those two parts are the two things that I am talking to today's guest on the podcast about. Judy Solomon joins me and discusses the two main areas of messaging and audience. that are crucial to growing an online business, if you have not got the right message, you are not attracting the right audience, which means you don't have a business. Not only does she give us some really valuable insight to this and how we can do this in our business to make sure that we are choosing the right messaging that is attracting the right people, which in turn will just make us more visible, but also she shares insights after being in the industry for over 10 years.We talk about how the industry's changed and what is working for her right now. And she talks us through one of the strategies that she's currently using, which I think you will find so insightful. Welcome to the Your Dream Business [00:01:00] Podcast. I'm your host, Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you. and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way.So if you are a course creator, membership owner, or coach, you're in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. With your host, as always, Theresa Heath Waring. Now, if you're new to the podcast, one of the things that you need to know about me is I am a numbers geek.I love anything that's like stats and numbers [00:02:00] and understanding it. And I was doing some research and did you know that 70 percent of the people who listen to podcasts don't actually subscribe to them? So whether you're listening through Apple or Spotify. 70 percent of you haven't actually hit that subscribe button and I would love to ask a favor from you.I would love it if you could hit subscribe on whatever it is you're listening to this on and in return my commitment to you is to work really hard to bring you the best podcast I can possibly bring you, to bring you the best guests. That inspire you and motivate you and help you move your business forward and also to put together amazing solo episodes that are strategic and give great advice.So I hope that in return for me putting my all in and making this the best possible podcast that can be, that you would just do me the very small favor of just hitting that subscribe button. Okay. On with today's episode. And today I am [00:03:00] interviewing the very lovely Julie Solomon. If you don't know Julie, she is a personal brand coach, a best selling author and a chart topping podcast host, and she's empowered lives for over 15 years through her in demand classes and mastermind.With a background in public relations for some of the world's most influential music acts, thought leaders, Julie launched her online course and coaching mastermind in 2016, mentoring thousands of leaders and creatives around the world. Her passion is helping women turn message into movements. And empowering entrepreneurs and creatives to successfully build, grow, and scale their business.Recently named one of the top 100 leaders in influential marketing. Julie's work has been featured in Forbes, Entrepreneur, Business Weekly, Business Insider, Success, and People, among others. She is the author of a bestselling book, Get What You Want, how to go from unseen to unstoppable. Julie has been in this industry a long while, [00:04:00] which was what made, makes this conversation so fascinating.Cause I really enjoyed picking her brains around the online business, what's working now, how it's changed over time. And then we really get into some great, great content around messaging, how to ensure that messaging talks to your perfect customer and how to use that messaging to get visible. And you will know if you've listened to the podcast a while that.I am big on visibility and making sure that we are all being as visible as possible, because if people don't know we exist, they can't possibly become our customers. And this is what this whole conversation is about. So I think you're going to get so much good stuff from it. Also, one of the things I love about this episode is that we dig into what Julie's currently doing now in terms of promoting her own business and what strategies are working for her now.Okay. Without further ado, here is the very amazing Julie Solomon. Julie, I am so excited to welcome you to the podcast.Julie: Teresa, thank you so much for [00:05:00] having me. I feel like when we got to meet in person, so lucky to have you on my side of the pond. It was like this instant kind of connection. We, we vibed with our stories, our histories, our, a lot of stuff in our personal lives, our humor, like all of it was just great. So it's so great to be here with you.Teresa: It was. It was so, so lovely. It was a great evening. We met at Amy's and Julie, amongst other things that she's amazing at, was our like, aficionado for caviar tasting. So, is that, is that just a little hobby or is that something you're really good at or?Julie: Well, you wouldn't know, I mean, if you're actually, I don't know if you're seeing this or hearing this, those that are tuning in, but if you're seeing this, you're probably like, she doesn't look like she would be a caveat, but she, Anatta with her hat on and her, and her sweats, I've, I've had sick kids at home, but it's something that I do love luxury and I love the finer things in life and I love things that make me feel.Fabulous and Parisian, and that's one of those things and I just make no [00:06:00] bones about it. So yeah. I love caviar. I love the, the just it's, they're really good on a baked potato you've ever, I know.Teresa: Doesn't quite seem like something they normally serve it with, butJulie: Right. But it's really good. So yeah, there's all different kinds of ways you can enjoy that. But no, it didn't grow up eating caviar, but I definitely have loved it in my adult life for sure.Teresa: I love it. I love it. But that was such a cool evening. It was really, really good fun. And like you said, it was so good to share stories and have conversations. And, and I think doing that in person is there's just no way we'd have made the connection and on with an online thing.And obviously this was a personal thing anyway, but that's why, even though it was over in Nashville and I'm here in England, coming over and doing those sort of things are kind of non negotiables for me in terms of spending time with people, because. You just can't replace it. Can you say, but anyway, so I, we have so much good stuff I want to talk about and so much that you're expert about, but the one thing I wanted to start us off with is the fact that you are like an OG in the online space [00:07:00] and that actually is quite rare. I would say there is probably a handful of people that I have known about for a really long time that have been in this space. And I'm interested to see what you, what your take on it is now, because obviously the online world, just to kind of put it in respect of other people that probably, you know, they want to be in it.People want the online business. They want their work from the beach, make money while you sleep, dream, don't we all? How has that changed? And what does it look like now?Julie: Yeah. So I S I started in this online industry in 2013, not with the business that I have now, I actually started as a blogger. And what we would now call content creator. And that was my thing for about three years. I really focused in on how to monetize my content. So I would, my background is in PR. So I knew how to pitch. So I came into the online space pitching my heart away. Like, can I [00:08:00] pitch myself for a media opportunity? There wasn't even podcasts really back then. I mean, it was just like Amy and Dave Ramsey.So. So I wasn't pitching myself a podcast, but for media opportunities, contributing posts, that's really how I started to gain, if you would say some sort of kind of visibility for my website, I would pitch myself for contributing articles and I would write them. I would also pitch myself for brand deals and brand partnerships and sponsorships.And so. That's how I started in this industry. And then when that started to kind of take off, because I am really good at messaging and pitching, pitching is just a form of messaging. I had people starting to ask me like, how do I do this? And people would come to me cause they would say, Julie, I don't mean to sound rude, but you have like no following and you're monetizing your content better than I am. And you're getting the, this media and you're getting these brands to pay you money to talk about their products and services. How are you doing this? And so in [00:09:00] 2016 is when I really kind of stepped more into the online education space and I created my first course, which was. teaching people how to pitch themselves to get brand deals and media opportunities, because that's what I had been doing successfully for three years prior. And then from then, I really kind of built the online education business that people now see. I started my podcast in 2017. After that course really took off, it became a seven figure course in a matter of a year.I started to create more courses, masterminds, hire to get coaching programs, and, and then that's evolved to. now, which is, you know, what year is it? 2025? Where, where are we? So I have been in this game for a long time, and I've also been a part of the evolution of myself in this game and then this game in general.And so to answer your question about really what has changed, you know, I didn't really realize it at the time, but I, I feel like. Not a whole lot [00:10:00] when you compare it to, I compare things to pre COVID and post COVID when it comes to this online industry. And when I really think about 2013 to 2020, a lot had changed in my business because of my growth.You know, I became a seven figure online education business. I had started a podcast. And so there were evolutions with the opportunities that we who were in this game early on. Add to get more reach, get more visibility, get out there more. But really during COVID is when we saw this just massive insurgence of everyone and their dog wanting to kind of dip their toes into this industry and.I think that's a beautiful thing because I believe that that shows that there's abundance in this industry, there's money to be made, there's collaboration to be made, people want to create an impact. Um, the, the competition is, you want competition in an industry that, that shows that it's, it's a healthy market.You don't want to be in a dying [00:11:00] industry. Um, but with that did come challenges, you know, and the way that I kind of put it as simply as I can. And this is no judgment to anybody. I think this is just part of the evolution of an, of an industry that's so in its infancy. But I think during that COVID era, I think that a lot of people came into the industry and kind of got lost in the glossy glamour of, Oh, laptop lifestyle.I can work from anywhere, dah, dah, dah, dah, dah. And. That's really why they were interested in being this industry. It wasn't that they were really interested in being a coach or being an online educator or creating curriculum and support that really help a client get from point A to point B. They just wanted this freedom of, of kind of the shiny things that a lot of us, including myself, market, right?Because that, that really is and can be one of the results of, you know, having an online business is that you do get to work from anywhere. But because of that, you had a lot of people [00:12:00] that either had no business being coaches coming in and saying, I'm a coach now because I took a course for three days that told me that I was.And so now I'm going to start this coaching business or I'm going to create a course or whatnot. And I think that you had a lot of people, consumers, if you will, that really had no business being consumers of the. The online industry that started to consume a lot of that and so what happened is that it, it left a lot of people with like a sour taste in their mouth, you know, a year or two after the COVID boom, so to speak in the online space is the first time Teresa, and I don't know if, if, if you recognize this either, cause you've been doing this for a long time as well.It was the first time I ever heard people say like, Online coaching is a scam. It's a pyramid scheme. It doesn't work. These people don't care about you. They don't create anything of value. Because when I came into the industry and, you know, 2013 and 2016, and, and there were, you know, people like Amy [00:13:00] and you know, at the time I remember, you know, Marie Forleo on YouTube and these women who had really built these incredible businesses that not only gave them maybe quote unquote a laptop lifestyle, but.It, it gave them this ability to create impact for a community and also as I got into the industry and I really started to invest in the industry and, and learn it because that meant that was important to me. I also realized that this laptop lifestyle just doesn't come like you have to work really, really strategically, really.Uh, smart and really hard, especially during those, those growing phases. And I just think that because people either didn't want to do that or they didn't know how to do that, they kind of chalked the online coaching industry off as being this, you know, scam. And, and since then, I think for the last few years, what we've had to really bear witness to and really kind of be work through, [00:14:00] even if.I wasn't part of the whole scam language myself, me and my business, we had to kind of wait out for that dust to settle, so to speak, and really to for the cream to rise to this to the top. Um, and kind of, um, the, the universe, if you will, kind of took care of maybe some of those people that had no business being here in the first place.And so cut to 2025, I think that hopefully, even though this year has started out come really weird, especially here in the States with the fires in Los Angeles. And, you know, we had an election several months ago and I mean, there's just been a lot of crazy stuff happening globally, obviously, and here in the U S it started a little unstable, but.I just do, Teresa, I have this really good feeling about 2025 and this really good feeling about, I think that consumers of the online coaching space are very, very discerning with who they work with right now, as they should be. And I think that the market has gotten, has gotten more sophisticated, thank [00:15:00] goodness, because we want that.And so it's, it means that. Coaches and online educators like you and myself, we have to be really flipping good at what we do, and we have to really care about the results of our clients. And we have to be able to be resilient and be adaptable and to meet clients where they're at, because it's not a one size fits all.And I think that for those listening, if you're in this space or want to get into this space, that's really the biggest gift that I could give you is to, to, to come in it, whether you're refining or whether this is your first time in the game. To really be honest with yourself about your intentions and to really be truthful with yourself about why you're here, who are you meant to serve and how do you do that in the most impactful and effective way possible to really help that person get a transformation.And so I'm excited for that. I think the discernment is a great thing and I think that we're going to see just a beautiful evolution and strengthening of this industry as a whole.
In this episode of 'Your Dream Business Podcast,' I discussed the importance of strategically growing your audience for business success. I emphasized that simply posting on social media or having an email opt-in on your website is not enough. I also provided actionable advice on utilizing lead magnets, social media, chatbots, ads, and collaborations to effectively expand your audience. I also highlighted the significance of leveraging other people's audiences through podcasts, stages, and email swaps. Ideal for online business owners, course creators, membership owners, and coaches, this episode offers valuable strategies and tools to boost your online presence. KEY TAKEAWAYS COVERED IN THE PODCAST Posting Alone Won’t Cut It –* Simply showing up on social media or having an email opt-in isn’t enough. You need a strategic approach to attract and retain the right audience.
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Leverage the Right Tools – Use lead magnets, chatbots, ads, and collaborations to actively grow your audience and engage with them in meaningful ways.
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Tap Into Other People’s Audiences – Get in front of new people through podcasts, speaking opportunities, and email swaps to expand your reach faster.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptIf you've been in business for a little while, you'll know that growing your audience is one of the most important things that you can do. And in my experience, when business owners think they are trying to grow their audience, they're not really doing it as they need to be. Most business owners think.that growing their audience is just about showing up on social media and posting, when really it's so much more than that. There is a strategy that you need to employ in order to make sure that you're getting your name, your face, your business out in front of the right people. And not only that, getting them to convert onto your email list.In today's episode, I'm going to be taking you through what we really mean by growing your audience and some of the most effective strategies to get that done.Hello and welcome back to another episode of the Your Dream Business Podcast. I am your host, Theresa Heath Waring, and I am so very grateful that you have decided to hang out with me today.I never take that lightly. I know that your time is super, super precious and in. Thank you for spending time with me, for sharing this podcast, for writing reviews. For those of you who've written me a review, I will do my utmost to produce [00:02:00] and deliver a really good quality podcast. My aim is that, and if you're new to the podcast, is that every other week you get a solo episode and every other week you get an interview.And I've really honed in on who it is I'm helping, what it is I'm doing. So if you are an online business owner, a course creator, a membership owner, a coach, then you are absolutely in the right place. And I am going to be delivering you amazing value to grow your online business. And with the solo episodes, I aim for them to be really strategic, really practical, give you some really good step by step.Sometimes I give you some downloads to go with it. And with the interviews, again, I aim to bring you the best people in the industry with the best strategies and the best results. So today is a solo and we're going to be talking about audience growth. Now, this is something that has been coming up while constantly comes up.It's not even something that's coming up recently. It is something that is constantly coming up in my world. And the reason for that is [00:03:00] I help people launch pretty much all day every day. That's what I do. I help them grow their audience, launch their product and sell it. And that's what I do all the time.And one thing that is constantly on my radar and should constantly be on my radar and your radar is that very first step is that growing their audience. Because This comes down to a numbers game, and I hate saying that because it sounds like I don't care about the humans at the end of it, and I absolutely do, and if you're in my world, you know I care deeply about the people in my world.However, when it comes to selling and having a successful online business, it really does come down to the audience, and it comes down to numbers, and therefore it makes perfect sense that the more people you have in your world, the more people you have to sell to. So I want to talk about audience growth today.And before I get into what I mean by audience growth and, and give you some ideas as to [00:04:00] how you can grow your audience, because I'm, you might be thinking, well, I am growing my audience. I'm trying to grow my audience, but we need to talk about what that really honestly looks like. I just want to remind you of some of the.Numbers that we talked about back in episode three, six, eight. So if you want to go back and listen to that episode, then please do so. Where basically I break down what is realistic, but some of the numbers that we talked about are your list, your email list size. And actually, I've broken this a bit further down for you on this episode.So we have your email list size, then we have what we call a launch list. So if you were doing something like a bootcamp or a webinar or whatever, that would be your launch list. The people who opt into that is your launch list. So you have your list size and then you have your launch list. Now, roughly between 15 and 30 percent of your list size will opt into your launch list.Okay. And I'm going to go through some numbers in a minute with this to help you understand this. And then we'll have like an engagement and a show up percentage, which I'm [00:05:00] not going to talk about in this episode, but I did in episode three, six, eight, then roughly between one and 8 percent of your launch list will buy.So let me explain how that looks from a numbers point of view. Let's say that you have on your email list, a thousand people, and let's go with the lower number, the 15%. And only 15 percent of them Join your launch list. So that means from a thousand people, 150 people are on your launch list. Then let's say, and I've rounded it up slightly from the 1%, let's say 2 percent of those people buy, which means from 150 people, two people buy.Okay. Which means if you were selling a product of 997 or pounds, you've roughly made 1, 994 or pounds. That's from an email list size of a thousand people. Okay, so then let's say our email list size was 2, 500. So you've increased your email list to 2, [00:06:00] 500 and we're going to go with the same percentages.That would mean that your 15 percent of that list would go up to 375 people who signed up for your launch list. And then let's times that by the 2%. Well, that means that roughly 7. 5 people are going to buy. We'll round that up to eight, which means based on our figure of nine, nine, seven, that you're making around 7, 976 or pounds.So you can see that with that increased audience, you're going to make considerably more money. Now I've done it on the lower percentage. And yes, there are lots of things that we can do within a launch that can help increase percentages, but. Ultimately having a bigger list at the beginning is always, always, always, always going to help.Also remember that if you are doing the same launch and you don't grow your list, but you keep advertising that same launch to your list, that that percentage of people who go from your list to your launch list is going to decrease and that's going to get [00:07:00] worse over time. So we always want new people coming into our audience, and the faster and quicker we can build our audience, the better.Now we've understood that, let's start by saying what audience building isn't. Now this is slightly controversial, but audience building isn't just going on social media. I'm not saying it's not that at all. I'm not saying that, forget social media and it's rubbish and it's not working. However. It is more than just posting on social media.It is more than just showing up and doing stories or posts or whatever it is. Audience building has to be way more strategic than that. Now, I have been in marketing a really long time and it used to be different. Maybe easier, but different and social media used to be different and yes, you probably could post on social media and build a good audience, but that is not the case anymore.The algorithms getting harder. The everything is tricky. It's not as easy as it was. It's [00:08:00] still a great resource and it's still something brilliant to use. However, audience building is so much more than that. Also, audience building, the one thing it's not, is you just having a join my email list on your website.That is not audience building. So, if you at the beginning of this episode thought, yeah, I do audience building, and your audience building consisted of social media posting and having something on your website for people to go, yeah, I'll opt in, I am very sorry to break the news to you. That is not audience building.Audience building is way, way more strategic than that. And what I want to cover in this episode is some of the strategic things that looks like proper audience building and working really hard to grow that list. One thing I have to start by saying though is lead magnets are still one of the most effective ways to build your list and to get people onto your email list.People need a reason to get on your email list. And lead [00:09:00] magnets are still a brilliant way of doing that. They're not dead. They people, some people are really anti lead magnets. Honestly, if it's a good lead magnet, they still work really, really well. And they are always worth having in your business. and multiple lead magnets, if possible.And we can talk all about that in another episode about what works for lead magnets and all that sort of stuff. And I have done in previous episodes, but the lead magnets are really, really important. However, the other key bit is, and I think this is again, a mistake that people make is they think I'm posting on social I'm.I've got an opt in on my website, and I've got a lead magnet. Why is my audience not growing? Because again, it's back to that thing of, if you make it, they will come, where unfortunately they won't. I'd love it if they did, and it would make our lives so much easier. And holding out to go viral would be ace, but I don't think any of us can rely on that.We really need to have a strategy that says, now I have this lead magnet [00:10:00] or now I have these different lead magnets. How am I going to get that in front of more people? And that's the key bit that people are missing out. That's the audience building bit that people aren't quite getting their head around and being strategic about.Or Where they are being strategic, they're not doing it enough. Again, having that list building thing isn't just about a created lead magnet. I posted it a couple of times. Now I'm good to go. It is an ongoing thing. In fact, so much so that within my world. And when I say my world, we actually have a community that is for anybody who works with me.So whether they are on the grow, launch, sell course, whether they are in my membership, whether they work one to one with me or on one of the accelerator programs. They all have a community, which my team have very sweetly and funnily named it Tease World, because I talk about people being in my world.And we did a challenge at the beginning of 2025, where I encouraged them to [00:11:00] apply and to reach out to 14 places a week to a day, to try and get in front of other people's audiences. And that's the kind of strategy that I'm talking about. Now, Can they maintain 14 a week? Probably not. Could I maintain 14 a week?No. However, as a challenge, it was great, but there should be a level of something that you are doing every single week, the same way as you wouldn't not post on social media or you wouldn't not put your content out there. I want you to view the audience building activity, the audience building strategy, the same way.So I've got some ideas for you as to how you get people in your world and how you get that lead magnet in front of those people. That's the key bit. Again, it's all well and good and nice having people in our world, but we want them to see that lead magnet. And I've got some different ideas. Now, the first one is obviously organic social media.If you are posting regularly on social media, I want you to regularly post your [00:12:00] lead magnet. People get really het up and worried over this about what if people are getting annoyed? What if they're getting frustrated? What if they think I'm selling to them? Well, first off, you're not selling to them.Secondly, hopefully you have created a lead magnet that is a value and that is really important in my world. We've all downloaded stuff. That's absolute dog poop and we don't want our lead magnets to be that case. We want it to be really good. So hopefully you're doing something of value and it's for free.So why wouldn't you want to share it? Why wouldn't you want to get it out there? And why wouldn't your perfect customer want to download it? Also, as we've already talked about, the algorithm can work against us sometimes and very few people can see our posts. So even if you feel like you were posting it every single week, actually in reality, not many people are seeing it.So that's the first thing. I want you to be posting it on social media and I want you to be posting it. or your lead magnets really, really regularly. Also, with that, you can have different images, different captions. [00:13:00] You don't have to post the same thing every time. You can have different ways that you talk about it.Secondly, chatbots. Now, I did an episode back on, back in 2024, episode 365. We'll link to it in the show notes. If you ever want to see the show notes, you go to thereseaheathwaring. com forward slash, and you just put in the number of the episode. And this episode is number 388. So all the links will be in there.So we did an episode with the lovely Mel Ellers, all about chatbots and how effective they are. getting engagement, but also using them for things like getting opt ins into your email list. And we would have all seen them. It's fairly simple, but there are some kind of important rules and things. So do make sure that you follow Mel and have a look at her stuff.I'll make sure we link up to her as well. But basically what you're doing is you're getting people to comment a word and you're sending them a link to then. opt in either a link to opt into your lead magnet or you're getting them to opt [00:14:00] in through the bot itself. But it can be a really effective and simple way for your audience to get their hands on your lead magnet.And if it's a good post, it's like a self fulfilling prophecy. Hopefully, you'll know that what happens with social media is that when someone likes or comments or interacts with your post, the platform goes, Oh, okay, people are finding this useful and they show it to more people. Well, when you've got a chat bot on there, and I'm talking specifically about Instagram here, this is where I've used them, and someone comments, then that helps with the engagement, which helps more people see it.It can be, from a list building point of view, using chatbots can be so, so super effective. The next point I've got down here is ads. So you don't have to put any money behind chatbots. If you pay for many chat, I think there's an element that you can still do it for free, but chat, many chats not.expensive. But if you did have some budget, you could run ads to your lead magnet. So again, you could set that up in Meta, you could do LinkedIn [00:15:00] ads, you can do Pinterest ads, wherever it might be, but you can put some money behind it to get it served to a new audience, people who don't know you, and then give them the option to opt in and get this thing for free.The next strategy is something I talk a lot about. And in fact, if you go and listen to episode three, four, six, it goes more in depth, but basically other people's audiences. And there's a few different strategies I want to talk about specifically under that umbrella. The first one is podcast stages interviews.Where can you go and speak? or be a guest on a podcast or be interviewed for something where it's being put out in front of their audience. That's such a great strategy and it's one that I use. I speak a lot. I like to go on other people's podcasts. FYI, if you have a podcast and you want me on, I would love to come and have a chat with you about that.But yeah, that's a strategy that in terms of getting in front of other people's audiences and serving up lead magnets, other people's podcasts, stages, i. e. you're speaking at places that can be virtual or in [00:16:00] person and interviews. The next point is training in other people's groups. This can be really, really useful.Now, there's probably a million questions about this I get asked in terms of, should you get paid? What should you do? When shouldn't you do it? How much content should you give them? There's a lot around this. However, in short, often, no, I wouldn't get paid for them. I have been paid for some groups to speak in.And as long as it's the right group or it's the right audience, it's not even about the numbers. I mean, I've done some sessions to really small audiences of like five, six people knowing that it will be in the vault and there's more in their membership, but maybe five, six people turn up live. I have no problem with that.It's not about the numbers. It's not about like, yes, would I turn down a group of 5, 000 people? Not in a million years. Like I would be there like a shot. However, It doesn't mean I won't do it if it's not a ginormous group. And I think that's something that when...
In this episode of 'Your Dream Business Podcast,' I talked with Karen Cureton, a multi-award-winning social media trainer and speaker. We tackled the common dilemmas businesses face with social media, from engaging effectively to overcoming the fear of visibility. Karen shared her journey from corporate sales to helping women in business grow their social media presence, demystifying the process with actionable strategies. Tune in for insightful tips on building relationships online, maintaining authenticity, and consistently engaging your audience for business growth. KEY TAKEAWAYS COVERED IN THE PODCAST Overcoming the Fear of Visibility: Karen shared practical tips on how to conquer the fear of being seen online and why embracing authenticity is crucial for building trust with your audience. * Building Relationships Through Engagement: The importance of genuine, consistent interaction on social media was emphasized as a way to foster meaningful connections and grow your business. * Simplifying Social Media Strategies:* Karen broke down actionable steps to demystify social media, making it easier for businesses to create a strong online presence and maintain consistency.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Karen Cureton on LinkedIn, Website, Facebook, InstagramConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptIf you are in business, you know that social media is something that we have to do. Some of you might love it, and some of you might think it's a necessary evil, something that we have to do. And some of you might feel like you're not doing it at all, and you really should be. But you might be thinking, why do I go to all that effort of putting all those posts out when it's just tumbleweed?And people talk about getting clients from social media, but it's never really happened for you. Well, today's guest is addressing all of those things. How do you show up where you actually do engage with your potential customers and turn them into clients?Hello, and a really warm welcome to this week's episode of the podcast. How are you doing? I always love it when I can bring you guests that I know really well and today's guest is no exception. Karen Cureton has been working with me for the past 12 months.She's actually been in my world a very long time as a voyeur and a lurker which you will hear more about people lurking on social media and she's watched me for quite some time and about 12 months ago she started working with me and it's just been an absolute pleasure to work with her. And as you'll hear in the interview, one of the things that I talk about is that I encourage everyone [00:02:00] I work with to increase their visibility by getting on podcasts, by putting themselves in front of other people's audiences and putting themselves out there.And Karen obviously came to me and said, well, could I come on your podcast? And I was like, of course you can. So it's really lovely to have Karen come and join us today. Karen is a multi award winning social media trainer and speaker, and she works with women in business to inspire them to grow through being visible on social media.She is not your typical social media trainer. She is an ex pat Geordie with over 20 years experience in corporate sales. But for the last decade, she's focused on helping women in business navigate the social media maze, where she is passionate about ditching the jargon and creating a safe space to learn.Karen has a program called Social Media for Grown Ups because as Karen shares in this episode, she was not of an era where she grew up with the internet and therefore her passion lies in helping other women and people who have had the say, where social media [00:03:00] isn't second nature, isn't something that they grew up with, and help them demystify what it is like and get on it.We have such a cool conversation with some really good actionable takeaways for you. So at the end of this episode, I summarize some of those actionable takeaways, but we're talking about how to show up, how to get engagement, how to be proactive with your engagement and how to feel. like a real human being when you're on social media and how to come across as a real human being so that the people you're trying to interact with know that and they know that you're not some spammy horrible salesperson who's just trying to jump in their DMs and irritate them, which we've all probably had experience of.Well, I certainly have had loads of it, but most of all, it was just a really lovely chat and so lovely to bring it to the podcast. So without further ado, here is The Awesome Karen. Karen, a really warm welcome to the podcast. How are you doing?Karen: I'm really good. Thank you. The sun is actually shining, so I'm happy. I'm [00:04:00] happy.Teresa: Actually, you're not wrong. It's, it's a little bit, a little bit blue sky here. Obviously, if you're listening to this and you're not British, then you might find it weird that we just immediately talk about the weather, but that is obviously our MO, like, you know, we talk about weather. Karen, you have been in my world for some time, which is lovely.And What was super interesting was we, one of the things I do with my students and clients is we talk about visibility and it's what happens whenever I teach people the visibility strategy of getting in front of other people's audiences, they then get really nervous to approach me because I've taught it and you sent me.In fact, you had heard someone I'd interviewed and you were like, I'm never gonna ask to come on the podcast, didn't you?Karen: Yeah, true.Teresa: But you did it and you're here, which is great. I, becauseKaren: no, I message to you and said, I'm putting my big girl's pants on and I'm gonna apply.Teresa: Yes. And look what happened. SoKaren: there you go.Teresa: If someone is sat there thinking, oh, I'm too scared to do that, [00:05:00] just do it. You just never, never know. And actually, I. Love what you do. And obviously, I've been watching what you do for some time and even in my world for some time. And I think lots of people are going to resonate with this conversation. We are talking about social media, but you come at it from a different angle.Now, obviously, if someone's listening to this, they can't see you, Karen. So maybe let's start with why you come at the angle you come at.Karen: Well, I come at the angle I come at because I didn't grow up with the internet. I am a woman who grew up, I don't even want to say what decade, that's really scary. But I grew up, didn't grow up with the internet.I grew up when my old boss used to send me faxes on a Sunday night with my reports and stuff like that. So I came to social media, I was still a really early adopter. I was on Twitter, God forbid that, Ooh, don't get me started on that, but Twitter was where I very first started [00:06:00] because I was in a sales role.I was sales director for a national house builder. Absolutely loved what I did and then was stupid enough to have a kid, you know, who does that? And then I started looking at, I didn't want to go back into the corporate world and I thought how can I attract new clients? Because I didn't have a big budget, I didn't have lots of money and I came at it from a perspective of, do you know what it is? everything that I've learned about selling high end properties. which is where I worked. It was about building relationships and social media is exactly that. People forget, like we just say, it's, if you forget, it's called social networking and you build relationships with your future clients. And so I started looking at it as a woman in business with very little budget.It didn't grow up with the internet and thought, do you know what it is? I [00:07:00] think this could be a goer. I think it could be absolutely a goer. And that's what, 14 years ago.Teresa: I think, I think this, I think my audience is probably a little bit split in a sense of, there are probably some people listening to this, like, yeah, I love social media.I'm great. I'm good on it. It's brilliant. And then there are some people who are like, I just can't get my head around it. And how, If you deal with people who, like you said, didn't grow up with the internet, didn't grow up with social media, you know, we all know that when we look at, you know, your children are older than my daughter, my daughter's 15, and how old are your boys?Karen: My son's come, he's 19, he's 20 in May.Teresa: Well, it's so second nature to them. That's all they know. So how do you go about encouraging someone who didn't, they didn't grow up with it, they don't even necessarily like it? Like, some people don't, you know, it's not their thing. Like, how do you encourage them to [00:08:00] actually even consider it in the first place for their business?Karen: I think, I think there's two things there that I want to address, which is I, I assumed because I'm the wrong side of 40 that it was just people who didn't grow up with the internet. But I actually trained a young woman last year who was a personal trainer. and she said, I absolutely hate, hate social media.I'm terrified of it. And I think whether you are her generation, younger, I'm actually coaching a young woman who's 18. Who's working at a dad's business, doing the marketing, and I'm coaching her to do the social media for that business. She's terrified. So I think. We almost need to swipe the age thing out.I think it's a thing where people lack confidence. They're fearful of judgment. And then it's the donor looks silly. [00:09:00] You know, I remember the very first time I went live. Back in the day, I went live on Facebook, I was absolutely bricking it. And I planned it all out and I did it and I thought I'd done a decent job.Then this horrible woman messaged me and it's the only time in 14 years somebody's done it. And she messaged me, oh, I thought your lighting could have been better. I thought you could have done this, could I? And I just responded and went, thanks for your feedback and blocked her. But my point is, I said this to a lady, well, just before Christmas and she said, I really don't like social media.I know I need to be there. It's a necessary evil. And I said, well, your options are you are the pay somebody to do it for you, which is never the same as your voice. No, never the same as your voice or you learn how to do it. So what I do is I bring in my old sales tools and I say, well, what if. You learned this stuff.What if you then signed up, [00:10:00] say five new clients in the first six months, what would the value of that client being to your business? And how would that make you feel? Well, I'd feel great. And I think it's that it's like. You know, I'm an introvert extrovert. I know you. I'm quite comfortable chatting away and I will chat away, but I'm also the person that flew to Australia and didn't speak to a soul.Yeah. I'm not sociable in that way with people I don't know. And, and in social media, I, I do that. I think I dress for work and I think I'm putting my, my work avatar on, which is confident Karen. And so I'll say to, to clients and I'll say to your listeners. Take a step back for it and think about how you'd feel if you get the results you want, but I think it's, it's take it to the point that what we want to do is build relationships first, because we forget if we walked into a really [00:11:00] smart shop.for me, it would be a handbag shop. We walked in there into Mulberry and it would go, can I help you? And you go, don't touch me. Don't touch me. Whereas actually I went to Mulberry before for my birthday, I went to Mulberry and this lovely woman came up to me and said, she says, Oh, you've got a Daria. She says, Oh, she says, Oh, it's one of my favourites.And we ended up talking handbag. She built a relationship with me.Teresa: Yeah. And I think. That's the key thing. I think often when people are scared of social media or don't want to do it, they're not thinking of, which was always the problem in the first place, they're not thinking of forget the Forget the, the actual, you know, platform itself, it's about, that's all it is.Like it just happens to be a different way of doing it. It's the, the essence of what you do doesn't change the, the building, the relationships that have in the conversations that doesn't change. It's just the format in which you put that out, whether it's in person, whether it's something [00:12:00] else or whether it was on social media.But I guess people really get hung up with the, the actual mechanics of using social media.Karen: Yeah. Yeah. And I think, I think it's about one of, one of the ladies I worked with about five, six years ago, she said, what I need is a workable way to do this stuff. And I think, you know, I, I have, I, I, in my head, which can be quite, crazy at times.I have four things and I try and keep it really simple. I have four things that I think we need to learn and we incrementally, it's a bit like, you know, when your daughter was learning to ride a bike, she wouldn't get on that bike and go straight to the end of the street and back without falling off. We build up, we build up our learning.So I'll say to people, if you think about the foundation of your, knowledge starts with the plan because we still have a plan for our businesses. You know, I have my big flip chart in my office where I have what I'm doing month by month, what I want to do in my business, [00:13:00] what I need to do to get there.Your social media activity should be just the same. So you start with your foundations, your planning, what, where do I want to be this time next year? What do I want to be doing? Then you build up by the next layer. It's almost like a cake. Next layer of super chocolate icing, let's call it chocolate icing.And then that's the juicy stuff. That's your content, that's your imagery. Maybe creating reels, going live. Some gorgeous branded imagery. Understanding that and then building up again by then starting to build your audience and then engage with them because that's the piece every time I go to a networking event, somebody will say to me, Oh, I'm paying my VA to do my social media, do my social media.And I said, well, what's she doing? Yeah, well, she's posting. I said, and who's engaging, who's talking to your audience and, and it's a bit like if we [00:14:00] shouldn't just hit a tennis ball at a wall, it would be very exciting that's posting on social media, not actually, let's get to be hitting that ball back to us and talking.Teresa: That's a great analogy. The whole, you know, the difference between playing tennis with a partner and just banging it against the wall. Like, you know, you're not getting anything back, you know,Karen: like boring. It's boring. You know, I remember when I very first started on social media. I was in selling mode. I wasn't, I was in almost in that panic, you know, that fight of like, just sell to them, just put stuff out about how you can work with me.And then I took a step back and, and I'll do this now. I would actually urge your listeners to do this. Do an audit of your last 20 posts. How many of them are building a sense of your personality? How many of them are authority positioning you? How many of them are talking about your pedigree? And what your clients say about [00:15:00] working with you, how many of them give you a sense of what results you can achieve and the difference you make and your differentiation.So I'll say, take a step back, have a look, because actually quite often when we all start, we all start with selling because that's the easy thing to do.Teresa: Yeah. So, okay. I've got questions coming out of my head. Okay. So. Firstly, what if you are literally getting tumbleweed? So what if? And I think this is the mistake that you kind of touched on and, and, and we can talk more about is that just the posting thing that I'm posting, I'm showing up and doing the thing and I'm getting nothing. Let's talk about that first.Karen: I would strip it all back to basics. So I would say, okay, who do you want to attract? Because majority of us, a lot of us offer services. And I think there's a thing around positioning our expectations. How often does somebody need what we offer? [00:16:00] Now, if somebody was buying the pen.That's really easy. You know, I buy loads of stuff on Instagram for the cats, you know, it's what I do. It's, it's an easy quick sale, isn't it? Yeah. But if you have a service, I would take a step back and think about, are you clear about who you want to work with? And will your profile Your bio resonate with them, regardless of platform, and my ethos is very much around, it doesn't matter which, you said it before, it doesn't matter which platform.Mechanics are different, but actually the principles are the same. Your bio, your profile. needs to be something that's going to resonate, it's going to talk to that person. So I would say if you're sitting there and you're getting nothing happening, do a bit of a family and friends test with your bio, ask people, your friends, people that you trust, what do you think I do?Who do...
What if everything you thought you knew about launching was wrong?When it comes to launching there are so many beliefs out there about what it takes to have a successful launch—beliefs that might be the very thing holding you back.In today’s episode, I'm going to challenge some of the most common assumptions about launching and uncover what’s really standing in your way. If you’ve ever felt stuck, overwhelmed, or unsure if you’re ready to launch, this episode is for you. KEY TAKEAWAYS COVERED IN THE PODCAST * Big audiences aren’t a must – You don’t need a massive following to successfully launch your business. Focus on building a loyal, engaged community instead.
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Perfection is overrated – Waiting for everything to be flawless can delay your launch. Take practical, manageable steps and launch even if things aren’t 100% perfect.
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Keep it simple – Launching your business doesn’t have to be complicated. Focus on clear, simple strategies to achieve success without overcomplicating the process.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin my MasterclassConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptWhat if everything you thought you knew about launching was wrong? There are so many beliefs out there about what it takes to have a successful launch. Beliefs that might be the very thing that's holding you back. In today's episode, we are going to challenge some of the most common assumptions about launching and uncover what's really standing in your way.If you've ever felt stuck, overwhelmed, or unsure if you're ready to launch, this episode's for you. Let's jump in. Welcome to the Your Dream Business Podcast. I'm your host, Riz Heath Waring. An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset tools and [00:01:00] strategies that keep you focused, motivated, and motivated.And are gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing this week? One of my goals this year is to increase the podcast downloads.It was kind of a goal last year, but I didn't focus on it as much as I needed to. So this year is definitely going to be the year. And I was doing some research. And do you know that around 70 percent of the people who listened to this podcast have not subscribed to it? So I'm wondering if you'll do me a favor.If you currently don't subscribe to this podcast, I would really appreciate it if wherever you're listening to this, you hit that subscribe button so that it tells Apple or Spotify or whatever you're listening that you like this content and hopefully we'll share it with others. And my commitment to you is that I am going to work really hard this year to [00:02:00] create the best podcast that I can.I'm going to bring in the best guests that help you move your business forward. And I'm going to work really hard on my solar episodes to make sure that you walk away with real tactical, strategic advice that helps you move the needle in your business. So that is my commitment to you. And all I ask in return is that if you haven't already, you hit that subscribe button.Okay, let's get on with today's show. Today, we are talking about the five myths about launching that are holding you back. Now, when it comes to launching, it can feel really intimidating, especially when you're stuck believing one of these myths that simply aren't true. So today we're going to bust five common myths about launching that might be keeping you from achieving your launch goals.If you have an online business, you might be thinking that you can't launch or your launch isn't going to be successful because of one of these five things that we're going to be discussing today. And I want to either reframe them in [00:03:00] your mind or just give you the facts about it and that it actually isn't true.So let's get started with the very first one, which is a really popular one that I see. Myth one, my audience is too small. Now you might be thinking, I need, tens of thousands of followers or people on my email list in order to do a successful launch. And let's be honest, the more people you have, the better the chances your launch is going to be.I'm not going to deny that at all. However, stopping a launch or not going into a launch because of the size of your email list is not something I would recommend. You see, when we get to some of the later myths, you will realize that launching is about learning and You can do that with a small list without doubt.The other thing that's super interesting about having a small list is often your list is more engaged than a big list. So the other day I [00:04:00] was, I was actually taking part in someone else's online day. It was over the new year and they happened to mention on the live call. So it was a zoom call, how many people had registered for the event.Now this person is a big YouTuber and they had 100, 000 people register for the event. But what was super interesting is their turn up rate was about 16, 000 people, which I know you're probably sat there thinking, I'd give my right arm to have 16, 000 people on my email list, maybe. However, when you work out the percentage, which is very easy in this case, that's a 16 percent turn up rate.Normally, if I was doing a webinar or if I was doing something where I get people to join and I want a turn up rate, I would hope that that turn up rate would be more like 30%. So sometimes when you have a small list, you can actually get way better [00:05:00] percentages In terms of your engagement, your turn up and your purchases, then sometimes if you have a massive list, it's not about the size of your list, it's about the quality and how engaged it is.And often those smaller lists can be more engaged. And just because you have a small number of people on your list doesn't mean you shouldn't launch. The people on your list are as likely to buy if they're on a massive list as if they're on a smaller list. They don't know. Someone on your email list has no idea how many people are on your email list.For all they know, you can have 100, 000 people on there. So it makes no difference to them as to whether they're going to sign up, join. Get engaged with the launch that you're going to do of the size of your email list. I've had really brilliant success stories with members that I've worked with and clients I've worked with who have had a small list and they've launched because one of the things that they can do, which you can't do when you have a big list, is you can do a lot more personal [00:06:00] outreach.You can do things like personally DM people, follow up with video messages. You can have one on one conversations with these people to understand more about them. When your launches get bigger and when your list gets bigger, it gets a lot harder to do that. And actually the reason I want you to launch with a smaller list is because now's the time you get to learn and practice.Imagine doing your first ever launch to a room of 10, 000 people. That would be terrifying. And if you messed up, you're going to mess up in a big way. This is why you should be doing it. So your list is never too small to go ahead and launch. Yes, the truth is the bigger your list, the more you might end up with more customers.But the, but the fact of the matter is there is no size too small. Okay. Myth number two. I'm going to give away too much of my content. This is a really interesting one. And one that is often a [00:07:00] conversation that comes up in my coaching sessions with my students. How do they know what to do in something like a webinar or a challenge or a bootcamp so that they're not giving away too much information And to make sure that the balance is right because what we don't want to do is we don't want to waste someone's time.We don't want someone turning up to our launch experience and actually all we do is sell to them hard from the minute they get on to the minute they finish because that's not going to engage anybody. But also what we don't want to do is we don't want to you. Bring them into our launch experience, give them so much stuff that they need to go away and do some of that stuff and actually feel like they have no need to come and buy the thing we're trying to sell to them.The truth is we need to give them something. We need to give them some content. We need to give them a quick win or an understanding. And I think this is more key. We often talk about share with them the what and the why and not the how. And I think that still stands. I think you [00:08:00] need to demonstrate. what it is they need to understand why they need it.And then your course or your, um, membership or your coaching program will give them the how in detail. For me, one of the webinars I've done in the past is around the five steps to building an email list. I talk them through what those five steps are and why those five steps are really important. But what I'm not doing is showing them how to do those five steps.Now, if they wanted to take those five steps and go and research them and go and do them themselves, then absolutely fine. No worries at all. Those people are going to do that anyway. They weren't ever going to come and buy my thing, but at least I'm giving them something to go on, but I'm not giving them everything.Bear in mind, like I said, it's the what and the why, not necessarily the how. Myth number three, my product isn't ready yet. Now, you may have heard in the online space, sell it before you make it. And I have done [00:09:00] this a few times, including the last launch that I did back in December, which was a very small private launch to a select number of people.And I didn't have the product ready at all. And I sold it on that basis. However, like I said, one of the things that I did was that it was with a very small group of people that I had worked with on a, I'd done a workshop with them over four sessions. And they had got to know me and understood how I worked and my knowledge and all that sort of thing.It was much easier to offer them something and say, look, it's not ready, but it will be by this point. I think there's nothing wrong with that. As long as you deliver, as long as you then say, this is what you're going to get. And this is when you're going to get it. And the people that bought it back in December bought the course that I'm selling, they, the people who bought it back then got it for a much cheaper price because it wasn't ready. So it's almost like you're having to buy something before you see it and [00:10:00] before it's built out. And therefore you're getting the benefit of a cheaper price because of that. One of the reasons I really like is this strategy, not always, but one of the reasons for me personally, I like this strategy is that it pins me down when I say I'm going to sell something new or do something new. So for instance, let's take YouTube and I know it's not selling it, but I'm I've been talking to you for a while now, if you've been listening to the podcast for a while, about starting YouTube.And it is a huge intention for me to start YouTube. And it was last year, but things got very busy and I had to push it. And then I'm having conversations with my team about whether I need to push it again, which I really don't want to do. But as I've not promised it to anybody, and as I've not sold it, and obviously I won't be selling it, it's YouTube, but as I've not made myself make a commitment, I can push it.And that's the same with launching a product. If you have already sold the product, then you have no choice but to get it done. And but to ensure that you are [00:11:00] doing the thing. However, if you think I'm going to get it ready and then sell it, you might not ever get it ready. The other thing is You want some help in getting that product really good.And sometimes creating it with your customers is a really good way of doing that. You haven't just spent the last six months creating a product to put it out to the world to realize no one wants it. Or they want it and they get it and it's not in the right format, or it wasn't quite what they thought.So sometimes you don't have to have that product completely ready. You need to understand what's going into that product. So I was able to tell them the outline of the modules. I was able to tell them what templates they're getting. I was able to tell them the structure of the calls they were getting.However, it wasn't actually done. until the new year. So if you haven't created your product and you're thinking I've got to have my product perfect before I actually get it out there, this might be the sign that you've been waiting for to go ahead and start to sell it. [00:12:00] And again, this is where small audiences can be good because you can have those conversations with people.You can keep it quite tight and You can really kind of help them understand whether it's for them. But maybe this is a sign that you've been waiting for to get on and get that product launch. Myth number four. Everything has to be perfect. Now, I am a perfectionist through and through. I look at other people who launch and bearing in mind I don'ttalk about launching and teach launching and do launching for a living. And this is very much my wheelhouse. And I look at the biggest and the best people launching and I in my head go, I need to be as good as them. I need my sales page to be as beautiful as theirs and as orchestrated as theirs. I need the funnels, the emails, that all of those things, I need it to be perfect.But the truth is they never started that level. You might look at my stuff and think. I want to look like Teresa's, but I didn't start at [00:13:00] this level. I started at the pages that weren't perfect. The funnels that weren't a funnel, the webinars that weren't really well structured and kind of the way they are now, it was so different.And I think thinking something has to be perfect is an absolute nightmare. When we try and make it perfect, We just don't do it. We just don't end up doing the thing because it never will be perfect. Things I write today are still far from perfect, but it never will be perfect. And I know that. The other thing that I mentioned earlier is I want you to understand that Every time you launch, you learn something.You learn, okay, I did that and I didn't like it. I did that and I did like it. That had no effect. That did have an effect. And while you're trying to make something perfect, and while you're waiting for it to be perfect before you do anything, means you're not doing anything. And it also means [00:14:00] you're not learning.So there's a saying, which is a little bit cheesy, Like, but it's, you know, I think it's useful, which is you either win or you learn. So you never lose, you never fail, you learn from it. And that's how I learned to do some of the things that I've done. That's how I know what works, what doesn't. That's how I know what converts well on a page and what doesn't.Because I have gone through it so many times. I have shown up to a launch on a webinar and one person has shown up live. I've had launches literally fall on their backside and no one bore. I have had people that have come along and gone, this was the most amazing webinar ever and didn't convert. I have had Every type of launch you could imagine a boot camp, a, um, challenge webinars, open houses.I've done them all and none of them have been perfect. Not one single one of them. So if you are waiting for it to be perfect, you are never ever going to do it. The [00:15:00] key thing that you can do on every single launch is track it, track everything that you're doing, whether you track it and go, God, I hated that, or that's a terrible result.Still track it, still think about. What can you learn from that thing? And the other way to think about it, if this is helpful, is the person that you're trying to help on the other end, they don't need it to be perfect. They need the help now. If you're thinking of doing a challenge to get people motivated to, I don't know, start movement or finally clear out their wardrobe or whatever it might be, that person who you're trying to help, they don't care that it's perfect.What they care about is that actually, I just want you to help me get motivated to do that thing. And by you holding back because you want it to be perfect, you're doing them an injustice. You're not helping your perfect customer. You're not helping the person who's out there who needs your help show up.Do it the best you can, knowing it's not going to be perfect, but you're going to learn from it every [00:16:00] single time. Done is better than perfect, and learn from every single thing that you do. Fifth and final myth. Launching is too complicated. Now, people believe And I'm not going to say that they're wrong, that there are many moving parts to a launch and they're going to mess it up.And the truth is launching can feel really overwhelming and I get it. However, this is where you have bits that come from everywhere and you're trying to piece together different things. And also when you're looking at someone else's launch thinking, I need to do that. I...
In this episode of the Your Dream Business Podcast, the wonderful Sophie Milliken, MBE, the founder and CEO of Moja, is chatting about the importance of getting noticed through awards and writing books. Something that makes many people uncomfortable, we discuss why winning awards matter and the common mistakes to watch out for when you are nominated for an award. Sophie also talks about how writing a book can help boost your business's visibility. Plus, we share tips on how to tell if an award is legit or a scam, and how to make your submissions stand out. If you're a course creator, coach, or membership owner looking to grow your brand, this episode is full of useful advice and strategies. KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Awards –* Winning awards can significantly boost your business’s visibility, but it’s important to submit thoughtfully and avoid common mistakes like submitting for the wrong categories or ignoring the submission guidelines.
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Writing a Book for Business Growth – Writing a book can be an excellent way to increase your visibility and credibility, positioning you as an expert in your field while attracting new opportunities.
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Spotting Legitimate Awards – Not all awards are created equal. It’s crucial to be able to differentiate between genuine awards that will add value to your business and those that are simply out to make money off unsuspecting participants.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Sophie Milliken on Instagram or LinkedInConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: Have you ever thought about going for an award or been put up for award and didn't get it? Do you wonder whether it's worth the effort because sometimes we have to go to a fair bit of effort in terms of putting a submission in and convincing them why we need to get it? Or maybe you don't even think about going for them in the first place because you're thinking I'm not good enough to win an award.In today's episode, we are talking about the importance of getting visible and specifically around awards and winning them, how to know whether they're worth it, how to know what you should look out for when you're putting together an award submission, and And some of the common mistakes that people make.Hello and welcome back to another episode of the Your Dream Business Podcast.I'm your host, Theresa Heath, wearing as always. And I just want to thank you so much for spending the time with me and listening to this episode of the podcast. It really does genuinely mean the world to me. Obviously I sit and record it on my own when I do solos and things. And sometimes you can feel really disjointed from the people listening.So I just want to say a big, massive, thank you. I really appreciate you being here on today's episode. I am talking about. One of my favorite areas, or one of my key [00:02:00] areas that I talk about, we're talking about visibility and how to become visible. You, if you've listened to this podcast before, we'll know that this is a big thing that I teach.It's a big thing that I talk about because if we're not visible, if people can't see us and they don't know that we exist. exist, then they're never going to be able to buy from us and becoming the go to expert is really important in terms of growing an online business. And that's exactly what we talk to today's guest about.Although we do talk about it in a slightly different way. Today I'm interviewing Sophie Milliken. Sophie is an MBE. I mean, that's like so impressive. And the founder and CEO of Moja. I think I've said that right. It's M O J A. She worked with entrepreneurs and senior executives to amplify their personal profiles and become the authority in their industry.As I've said, this is very much in my wheelhouse, which makes this a great conversation. She's a multi award winning businesswoman [00:03:00] and a proud mom. She also enjoys supporting the North East region where she lives in the UK. and is a co founder of City Ladies Networking, a networking group for women in business running a monthly breakfast events in Newcastle, London, and Paris.Very fancy. So, Sophie came on to talk about visibility and we kind of ended up going down to like roots or two rabbit holes, which I'm super glad that we did because these are two things that we've not really talked about before. And the two areas of visibility that I don't talk a lot about because these aren't my zone of genius, but they are for Sophie is we talked about award winning, which yes, I won some awards, but I wouldn't say that I'm an expert in award winning things.And we talk about writing a book and how these two things can be huge for your visibility and help you show up as the go to expert. So when it comes to [00:04:00] awards, we talk about are they worth going for? How do you know if you are good enough to go for an award? What should you look out for? And what are some of the common mistakes that people make when applying for awards?And then from the book point of view, we talk about what it takes to actually write a book. She's written three. We talk about how long it will take and what it will do for your business and for your visibility when you have a book. So this is a really nice rounded conversation about two areas that Sophie is really, really smart in and gives some really good insight to both of those things, whether you're looking to go for awards or write a book, I still think you're going to find this a really interesting conversation in terms of getting visible and how important it is for your business.So without further ado, here is Sophie. Sophie, welcome to the podcast.Sophie: Thanks for having me on.Teresa: My pleasure. I'm excited about today's conversation because we're talking about something that always makes me cringe when I say it. [00:05:00] When someone says about my business and I say I'm a personal brand, it always makes me feel like, like my ego is all on show there.Like, yeah, I'm a personal brand. Like it just feels horrible. However, Well, we're going to get into this about why we need one and what it is. And that's the thing, but let's start with what do you describe a personal brand as?Sophie: So I have this love hate relationship with the term personal branding because it's just bandied about all the time now and people are always going on.You've got to have a personal brand and you see all these personal branding coaches pop up all over social media and it's just become a bit of a thing. So I think what people, a lot of people think is is just doing a banging LinkedIn post or an Instagram post that does really well, and you get loads of likes on it, and that's kind of what people associate with personal branding.For me, the social media part of it is actually the very last bit, because A [00:06:00] social media post doesn't really last for very long, whereas all the other stuff that I think underpins someone's personal brand will be around forever. So I often say to people, you know, Google one of my clients, for example, and all the stuff that pops up should be stuff that we've helped to put there.And it might be things like an award win. It might be that they've spoken at an event or Or they have a new book out, or they've got a podcast, or they've been on someone's show, or they've been on TV. So all those different things that will raise someone's profile, make them more visible, which they can then talk about on social media.Teresa: Yeah. And in my experience, this becomes a bit of a self fulfilling prophecy in this fact of you have to, and I think this is where people get the mistake or make the mistake. They think it just happens. They think that I wake up one day and just get an award or wake up one day and get invited on a podcast.That is not the case. What they haven't seen behind the background is all the work that's going into it. But the more you [00:07:00] do, the more you put out, the more people invite you to do things. Is that your experience?Sophie: 100%. It's like a snowball effect. And the way I got into this as a business is quite interesting because I had my first business was a graduate recruitment and employability consultancy.So we used to design assessment materials for big employers like JP Morgan, Marks and Spencers. And then we did some really cool stuff with the universities to prepare students to get graduate jobs. So it was super niche. And when that business really took off and started doing really well and scaling up massively was when I was doing all of these activities.However, there was no plan. It wasn't intentional. It was a mistake. So what happened was actually that I Uh, had a co founder who was a bit more shy and retiring than I am. And he was afraid of the limelight, I suppose. Whereas I, I could see that by being more visible, it created opportunities. I just didn't really [00:08:00] realize that there should be a strategy behind it.So one of the things that I did when he exited, exited the business was to have awards as part of my marketing strategy. And they were good quality awards, which have fantastic communities. So they weren't scammy ones, which I warn people against. They were good.Teresa: This is a whole question I'm about to ask, but let's go on.Sophie: It is. It is. And, and what happened with that is we start getting shortlisted for stuff. And then there was it, there was this one year where I literally won everything that was going. It was got to the point where it was a bit embarrassing, if I'm honest, but it all paid off. And to be fair, we, we had in that the business was flying.It was really successful. All these things were happening. But then what happened is I was saying yes to more things and it was this snowball effect. So my first book came out and I did a couple of book launches. I got offered two TEDx talks off back of this book launch. I'd never even watched a TEDx talk at this point.Didn't really know what one was, thought I did, said yes to the first one. Then figured out how I was [00:09:00] going to do it. And literally it was the most scariest thing I've ever done in my life. But then off the back of that, I got offered a column in a magazine and I got, you know, all these things that happen and you'll have experienced this.You know, when you do one of these things, five more opportunities pop up. So this was, you know, it just made my profile really high. And then what the beauty of it was, because there's a bit of a, so what question to this, like, why are we doing this? And what happened was. I was then rocking up to sales meetings with prospects and they felt like they knew me because they'd seen me at various things and they'd seen that I was sharing I'm at this thing on LinkedIn or whatever and it just made the conversations really natural and really easy because they felt like they knew me already when they didn't.So it made sales really easy and it created more fun opportunities. So then fast forward a few years and I sold that business and stayed on And then decided I wanted to leave and I couldn't operate in my old industry anymore because I had 5, 000 [00:10:00] restrictions as to what I couldn't do for a period of time.And I was chatting to a friend and said, she said to me, what are you going to do now? And I said, I've got this idea. Don't really know what it is or what to call it, but I feel like there's a process in all the stuff that I did to raise my profile. And I feel like I can do that for the founders. And that was how my current business Mojo was born.It was just this random idea and it is now growing into, into a full offer. So that's the, the long version of that story. But I think it's, it's interesting, isn't it?Teresa: And it's super helpful to understand the difference this can do for someone's business, because sometimes it does feel a little bit frivolous and, or.On some of these things, which I have to say is like most marketing that I talk about, you're not going to necessarily see the results on day one or minute one. You, this is like, I liken it cause I'm a big gardener. I grow my vegetables. My audience know this. I'm obsessed. But anyway, this is like planting a seed.You know, I have to plant the [00:11:00] seed. I have to love it. I have to water it. I have to make sure it's warm. It has enough light. I have to nurture it in those early days, even though it's doing nothing. All in the hope that at some point it will bring me tomatoes. And if I do it properly and I keep putting that time and effort in, then it will reward me having the summer.But what happens in so much marketing and in things like this is we go, yeah, I didn't say anything. Like we're waiting for the instant result. There's no instant results. So we just assume it's not done anything. Okay. I want to talk about the awards thing because it's very interesting to me. So I have won a couple of awards.I have won a most professional female speaker, which quite honestly gobsmacked me because I was like, of all the things I've been told most professional, I'm not sure was one of them, but I want a female speaker award, international female speaker award. And then just literally last week, I won role model of the year for digital women, whichSophie: congratulations.Teresa: Thank you. And it feels like a really [00:12:00] lovely award to win because like being told you're a role model is kind of amazing for my ego. It loves it. So those awards, very honestly, uh, the digital women awards, I was nominated by other people, but in order to actually put yourself in for the award, they contact you and say, you've been nominated for these awards.And it was actually about four or five awards. And then I just went for two that I thought were the most, you know, kind of like a chance of winning, not even chance of winning, but ones that mattered to me. Like some of the others, it's like, actually, they don't matter to me and what I do. And then I had to submit a whole thing as to why I think I would be a good person for that award.And the other award was just a submission. So I submitted my thing and it feels sometimes like, is this a bit. Like, and obviously with lots of awards you have to pay to go to the event and all this sort of thing and, and some awards you just have to outright pay to be part of them. How do we know whether it's worth doing Incredible and how do we know [00:13:00] when it's literally just a, a kind of tick in a box.Sophie: A money making scam or a tick in a box. Yeah. So I have a few things that I would advise people to look out for. So I think awards should be part of everybody's strategy. I think there's an award for everybody at any stage in their business, whatever industry they're in. But there are a lot of scammy ones.So if I was advising someone to put a strategy together, I would advise them to look for the whole year, to look at what's going on across the whole year. So they're not having any panics around, Ooh, there's a deadline tomorrow, I'm just going to put this thing together so that they can really think through it.And also I would say, don't apply for everything. Choose specific ones that you know are more likely to, to deliver some kind of benefits because the reality is if you are writing your own award entries, it takes ages. It's like doing a really good quality job application. You can't just do this scattergun thing where you put loads out and hope that one of them sticks.You've got to spend the time [00:14:00] if you're doing it yourself. And this is why a lot of people pay us to write their award entries because there's actually a skill to it. And sometimes it's quite hard to step out from your business and look into it. and come up with the stories and the stats and the evidence that a judge is expected to see.But if I was, if someone, if you said to me, Oh, there's these awards here and I'm not sure whether I should apply for them. I would say, well, go and have a look and see who the judges are. Are they credible people in your industry that you either know, or you can see that they have a credible bio, for example.I'd have a look at who the previous winners are. And again, same thing. Do you know who they are? Are you impressed by them? Can you see why they would have won? I'd be looking at things like, are they expecting you to pay to enter? Now, there's a bit of a caveat on this because some industries that is just the norm and it doesn't necessarily mean that they're scammy.So you might need to delve into that one a bit deeper. There's other things that I really don't like about awards where Wandswear, it's a popularity [00:15:00] contest and they expect you to go and get people to vote for you, for example. So I tend to steer clear ofTeresa: Because who's got the biggest audience? That's who wins.Sophie: Yeah, it's just weird.Teresa: It's a numbers game. Yeah.Sophie: Yeah, I find that bit strange. Or Wandswear, you have to be at the awards ceremony to have a chance of winning because yes, you should want to go, but it shouldn't be a requirement to even be considered. So there's a few things within there that I think will will help you see if it's a bit of a scam.The other thing is that people should absolutely steer clear of ones where you get an email and I get these three or four times a...
In part two of my review and plan series, I provide a step-by-step guide to setting goals and creating a marketing plan for the year ahead. I’ll guide you through the importance of reviewing past performance, setting SMART goals, and breaking them down into actionable steps. I also cover the significance of creating a consistent content calendar and leveraging various marketing channels to reach your target audience in 2025. KEY TAKEAWAYS COVERED IN THE PODCAST1. Set Clear and Achievable Goals: Define specific, measurable, achievable, relevant, and time-bound goals for the year. 2. Create a Detailed Marketing Plan: Develop a comprehensive marketing plan that outlines your content strategy, social media plan, email marketing campaigns, and other promotional activities. 3. Prioritize Consistency: Consistency is key to building a successful online business. Create a realistic content schedule and stick to it.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptThere is a reason why some of the most successful business owners in the world goal set. That reason? Because it works. Because having a direction that you are going in is so powerful. Not only does it give you something to aim for, but it also really helps to keep you focused. One of the things that business owners struggle with, and I'm sure you have too at some point, is the shiny object syndrome.It's so easy to get distracted by other things, to think, oh, that's the thing I should be doing, or that's the direction I should be going in. But when you have a clear, set path that you are heading down, and it's one that aligns with you, and it's one that you want so much, it is going to help you stay focused, stay on track, stay on goal, and keep you motivated throughout the whole year.And that's what I'm teaching you to do in today's episode of the podcast.Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I am your host, Theresa Heath Wang, and I am very grateful that you have decided to join me today. I never take that lightly. I am so honored that you are spending your time with me. So thank you. I appreciate you being here today.We are [00:02:00] talking about goal setting for 2025. This is part two in a two part. podcast episode that I've done. The first part was episode 382. So if you haven't listened to that, then I would suggest you go and take a listen to that first. And then this is the second part. And to go along with both of these parts, there is a download.So if you go to teresaheathwaring. com forward slash 384, the numbers. then you will find a link to the download. If you listen to episode 382 and you click the download there, then it's the same download. You don't need to re download it again. Okay. So in part one, we focused on reviewing your 2024 and some of the questions that I ask myself every single year.And in this part, we're going to be looking forward. We're going to be looking at how do we actually goal set? What are the goals that we set? How do we do deep dives on and how do we plan our marketing for the rest of the year? So again, get the workbook if you [00:03:00] haven't got the workbook, because basically I'm walking you through what is in this workbook for you to do yourself.So the very first thing I talk about is setting the goals. Now, when I do. this for my clients and my members. I take them through a number of different activities. One is the questions that I asked in part one, episode 382, which was reviewing 2024. The next thing I tend to do with them is go through a Wheel of Life exercise, so that we can look at where things are right now and where their life is right now.And then I actually took them through a meditation. So I did a future them meditation, a visualization of thinking forward, what will life look like at the end of 2025. And then I use all three of those things to help us start to set goals. Because when you have all this information kind of in front of you, you're able to see Some of the things that kept coming up, and even if you don't do the meditation, you don't do the [00:04:00] Wheel of Life, you can go back and look at your 2024 review, and you'll start to see, actually I didn't do that, and that's important, I'd like to make sure I do that, or I did do this, but I'd like to improve on it.This is where you're able to come up with your goals. I normally suggest that people have anywhere between 4 and 12. goals for the year. I wouldn't have more than 12 and I probably wouldn't have less than four. Sometimes people think, well, I've just got one goal to make money and that's fair enough, but actually there are some other goals that you can put in there.And in terms of the goals, you really do want to try and think big and think ahead and put some kind of dreams behind it. You don't want the goal to be like, yeah, I'll definitely get that. You want it to push you a little bit. And in the workbook, one of the things I show you is the smarter framework from Michael Hyatt.We've had Michael on the podcast before. We'll link to that episode. It's one of the best episodes or one of the most [00:05:00] downloaded episodes, if you haven't heard it. And maybe you want to just. hear it again, then we will link to that in the show notes, but basically his smarter goals go through things like specific that it needs to be simple, sensible, significant, measurable, meaningful, and motivational actionable.Start the goal with an action verb to be verb. Risky. Don't make it too easy. You need it to be, to stretch you. Key times. It needs to have a deadline, a time trigger, or a frequency. Exciting. You need to get excited when you think about it. And relevant. Make it appropriate for your season of life. And this is super, super important.And actually in last week's episode, if you didn't catch that with Nikki, we talk about seasons of life and how that affects us and our business and what success looks like for us. So there's no point in you saying you're going to work really hard in this season. You have got other things in your life like [00:06:00] children or aging parents or something that is going to get in the way.Maybe this point in your life is not the time that you can do that. Maybe this point in your life is exactly the time you can do it. So bear in mind, where are you in your world and then start to write your goals. What do you want to achieve? I tend to write personal and business goals every year. In fact, I tend to find it easier to write the business goals than I do the personal ones, but it should be things like Well, not should be.My stuff is like how much money I want to earn. Like, how much do I want to grow my audience by? Do I want to focus on something new, like doing YouTube that I've talked about before? Do I want to travel new places? So, one of my goals last year was to go to new places with my daughter and my husband. And I ended up traveling to the Philippines, to Japan, to Canada, and America twice.All new places. So that was amazing. So totally [00:07:00] tick that goal off. It was awesome. And that's probably not going to be one of my goals for this year because the season I'm in at the moment is, I want to really focus in on making some money and I have a new product that's coming out. So I need to focus on getting that right.So yeah, so write down your goals. Like I said, in the workbook, I've actually given you spaces for eight. You don't need eight. You can have more. You can have less. It's entirely up to you. Then the key bit is once you've decided your goal, I've given you a sheet called the goal deep dive. Now I'm going to go through it briefly here, but really this is kind of where you do want to get this download because it breaks it down on a sheet and I give you an example.So the things that we look at with the goal deep dive, and this is how you get from having a goal to actually how on earth am I going to achieve it. So the first thing on the sheet is your goal summary, which is basically the thing that you've just written down. Then I get you to break this down into three mini actions.So taking that big goal, what three actions could you break this down into? So the example I give in the workbook is [00:08:00] if you want to build your email list to a thousand subscribers by the end of 2025. So the three mini actions I've put down is you could run Facebook ads through the year. I could have three different lead magnets and I could make sure that I post about joining my email list.Then the next step is take each of those three actions and give me one next step that you can take. This is where we're turning that goal into the actions. And one of the things that is so key and important here is a goal is great. But you can't always guarantee that you are going to achieve that goal.What you can guarantee is the action you take. So for every goal, we want an action attached to it. Let's say your action, your goal is to get a thousand people on your list. You can't guarantee that you're going to get a thousand people on your list. What you can guarantee is what actions you can take to help that goal.become a thing. So if by the end of [00:09:00] quarter one, you have taken some of these actions and it is not giving you the result you wanted, or it's given you a better result than you wanted. Now, you know, either I need to change up some of the actions or I need to do more of what I'm currently doing. And you can pat yourself on the back, regardless of that number of people on your email list, because well done, you took the action and now you have something to do.Measure and you have something to review. So this is why taking the goal to the action is so, so very important. So next three steps. So in my example that I've given you in the workbook, I talk about that you're going to, or one of the things I'm going to do is plan when I will run ads and what kind to run the other action.The other next step from the action that was have three lead magnets might be to review your lead magnets and come up with some new ideas. Next step for the action that was make sure I post about joining my list. I will add posting to my email list to maybe my habit tracker. [00:10:00] Okay, next thing is how will I know when I've achieved it?Well, this is a pretty simple one because it's basically I'll know because I've hit a thousand. And then how will I feel when I've achieved it? And this is really important and it maybe sounds a little bit woo, but honestly, when it comes to, we don't like, We don't want a thousand people on our email list just for the sake of having a thousand people.It's to do something. It's to get somewhere because the more people we have on our list, the more chances that we can grow our business. So how will I feel? And take a minute to think about this. How will I feel when I've done that? So I've put here in the example, I'll feel proud and happy that I'm growing my business.The next section, which is key, is how might I self sabotage? Now, setting your goals is great. Setting your actions is even better. Sitting down and giving some time to how you might mess it up yourself is key because whether we like it or not, self sabotage is a thing. And I should [00:11:00] imagine that when you reviewed 2024, there was probably some stuff on there that you were like, Oh, I could have tried harder or I could have done something different.That's why we do this work preemptive. That's why I am asking you to sit and think how might you self sabotage some of this. And then, the next box to it is, how do I prevent this? Like, what can I do to prevent this? So, I've given three examples on this worksheet. So, I think I don't have enough budget for ads.Well, my, how will I prevent this? I will make sure I keep money aside for ads no matter how little. This is an investment. The self sabotage in terms of the lead magnets, not posting back my email list, worrying that I might be annoying people. How can I prevent this? I'll remind myself that I'm in business and I'm there to serve, add it to a habit tracker.And then I might find myself procrastinating while trying to create new lead magnets. So how will I prevent this? I will break it down into smaller tasks and give myself a reward as I do it. And then the last section on this deep dive for your [00:12:00] goals is where are you starting today? In business, it's really easy to get distracted by other people because when other people have successes and share it, which is amazing.And I celebrate them. Sometimes we can find that we compare ourselves and think, Oh my gosh, they just celebrated getting a hundred thousand people on their list and I'm trying to get a thousand or whatever it might be. So the reason I've put this last section in is because I want you to remember where you started and celebrate the move that you've had.If you've not read the book, The Gap and the Gain, I highly recommend it. It's a really, really good book and it really helps you realize how far you've come. And instead of at the end of the year going, well, I've only got 900 subscribers, not a thousand. And therefore I failed. You'll look at the, the gain that you've had.And in my example, on the worksheet I've put, my list is currently 350 people and I have one lead magnet, which I don't post often. So. And then when you're doing your review, either quarterly or at the [00:13:00] end of the year, you can look, okay, that's where I started. Have I improved? And you can celebrate that improvement no matter how big it is or how small it is.Okay, that's how we deep dive into the goals. The other things that I've included on the workbook for you is then going into KPIs. I've just given you a sheet where you can basically track numbers. Some of the numbers you might want to track are things like the size of your email list, your sales, how many, uh, If you do things like clarity calls or sales calls, how many of them you have and what your conversion is, you might want to track things like your social media followers, your engagement.Obviously, I would track things like my podcast downloads. If you've got YouTube, you can track that. So I've just included a sheet for KPIs just so that you can track them throughout the month, uh, each month for each, for the year. And then we talk about marketing. I've broken it down into a very simple marketing funnel of free content that is short and long, gated content that is [00:14:00] your stuff that's in your list or maybe on a Facebook group, and then sales.And what I want you to do is I want you to make a note of what you're planning on doing for each of these sections, because there is a reason why all of the people that you look up to Short form content, long form content, gated content, and then they sell something. It's because it works, and yes, it takes a bit of work, but unfortunately, no longer are we just business owners, we're content creators.On the form, I have given you space to decide what you're going to do from a social media point of view, what you're going to do from a long form point of view, What you're going to do from an email point of view, i. e. when you start emailing or if you are emailing, how often are you going to do it? What you have from a lead magnet point of view.So I would list what lead magnets I have. And if I want any more, I've also included a section for other people's audiences, because if you've listened to me for a while, you'll know this is a big, big [00:15:00] section that I talk and teach on. And then the last section is just other. So anything that I haven't included that you're doing, it could be something like networking.It could be events, whatever that is. But the aim of this is to go through and list what you're going to do and then list how often you're going to do it. I want you to make a commitment to yourself because as we know, That horrible word consistency really is the most crucial thing here, but each of those things, how often are you going to post on social media?How many emails are you going to send out? How often are you going to blog or podcast or do a video on YouTube? I want a slight kind of word of warning here. If you're saying monthly for long form content and email, I would really highly encourage you to try and do more. But on the other hand, I'm also going to say, I don't want you to set the bar really high and then fail and then beat yourself up.If you've not done a blog before, if you've not, [00:16:00] if you started YouTube or if you're starting something and you're like, I'd love to do it once a week, but actually you're just not sure, then go for every other week. And then as you know, and as it. helps and, and as it gets easier, then you can up it. I don't want you to fail.I do want you to do something more than once a month because once a month really is not very often. It's 12 times a year and it would be great to try and do more than that. However, I don't want you to set yourself up to fail. And then the last thing I do is look at the first six months and decide you've got all of the marketing that you're going to do consistently as you go through.But some of those things like creating a new lead magnet. Or if you launch, which obviously I do, when are you going to launch? When are you planning on maybe putting a new product out there? Whether you're planning on putting a new lead magnet out there. So it just take a minute to go through the first six months and just sort of pencil in when I'm going to do things.And then at a later date, I then go through and do it more detail. And I actually do it in Asana and we [00:17:00] really plan out what's going to happen. Okay, this was...
In this episode of the Your Dream Business Podcast, I’m having a very candid and meaningful discussion with my guest Nicky Elliott, a female entrepreneur and founder of the Wilder Collective. We delve into themes such as the personal definition of success, the influence of societal expectations, and the challenges of balancing business with motherhood. This episode highlights the importance of flexibility, changing perspectives, and the evolving concept of success, with both of us sharing personal anecdotes and practical insights for female business owners navigating similar journeys. KEY TAKEAWAYS COVERED IN THE PODCAST Redefining Success:* Success isn’t a one-size-fits-all concept. It’s important to define it on your own terms, rather than let societal expectations dictate your path.
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The Importance of Flexibility: Being adaptable and open to changing perspectives is crucial for both personal and professional growth, especially when balancing business and family life.
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Support for Female Entrepreneurs: Sharing personal stories and experiences helps create a sense of community and provides valuable insights for women navigating the challenges of running a business while juggling other responsibilities.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Nicky Elliott on Instagram or WebsiteConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: What does success mean to you and how do you define it? Have you been in the trap that I have where you've looked at someone else's version of success and measured yourself against it and then felt really rubbish because you hadn't quite hit the mark or the bar that they set and is it okay to change your mind to define success as one thing and then to change your mind to another thing and how do you get so clear on what it is that you want, that you are so bloody minded in the fact of, I don't care what anybody else thinks of me or my business.This is how I define success and this is what I want. Well, these are some of the fascinating conversations that I have with my guest on today's episode of the podcast. Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international bestselling author, award winning [00:01:00] speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way.So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. Okay, you are gonna love today's episode. When I record interviews, I batch, so when it comes to doing the intro and outro, oh, I don't do an outro anymore, but when it comes to doing the intro, I go back and quickly, like, fly through the episode to remind myself [00:02:00] of what we talked about.And I literally listened to the whole episode with this one because I was like, oh, wow, we talk about so much different stuff and it's such a good conversation. And not only that, I think it is the most perfect episode for this time of year. So at the point this comes out, it is the 30th of December, and this episode is actually sandwiched between a part one and a part two, all around reviewing your year and goal setting and that sort of thing.And I would love to say that I planned this, but I didn't. The universe just obviously, like, made this happen because this episode is so, so perfect for this time of year. Today, I'm interviewing the very lovely Nicky Elliott. Nicky worked in events for over 15 years and founded her own agency in 2011 before having her children.On her second maternity leave during the pandemic, she knew she could not return to a full. hour. That's right. Daily [00:03:00] commute and spend so little time with her kids. So she started a unisex kids clothing brand after riding the waves as a product based business, investing a lot in it and losing it. She used her platform that she had built to share stories about amazing female founders that she had met along the way.She now has a podcast where she has women's stories from early memories right the way up to present day, which I have already been on. So we'll make sure we link to that in the show notes. And what her listeners can learn from them. And in 2024, she launched the Wilder Collective, an online community for female founders and freelancers to share their journey and support each other.Nicky and I have such an interesting conversation. Like I said, I went back and started listening to it to get the main themes that we talked about, remind myself of some of the stuff and therefore obviously let you in this intro know. what is coming up. We talk about so many different things and we generally talk about, if I had to kind of sum it up, [00:04:00] this would be very much an episode of what it's like to be a woman in business and in the world and what, how we define ourselves and how other people define us and success.Like that's a really kind of short summary of what we talk about. We talk about the fact of the success is the main theme. And, and I don't know whether you know, but there's a good reason this podcast is called Your Dream Business, because I am very much of the opinion that you get to decide what your dream version of your dream business looks like one of the things that we talk about in this episode is especially in the online industry, there is a big push to having people who, you know, have seven figure launches and, and have eight figure businesses and all that sort of thing. And almost defining success as that, that money is the only measure of success.And my opinion, which has never changed for all the years that I have been doing this has [00:05:00] been that you get to define it. If it means working less, if it means earning an okay salary for not much work, then brilliant. If it means taking the summer off, great. Like whatever this means to you, that is your version of your dream business.And that's what I want to empower you to do. But also we talk about how it's absolutely fine to change your mind. Because we go through seasons of life, and in those seasons of life, different things are important to us and different things matter to us. And actually, I have gone through various different seasons of life since having my business, of which I talk about, and, and I have changed.And sometimes that has not helped me in the sense of, I don't know, I guess, In the last year or two, I have been much more confident and happy to say that I want to earn good money. And I want, and I do see money as one of the measures of my success. And really, it's about the case of having [00:06:00] no judgment for anybody who feels like that, or no judgment for someone else who doesn't feel like that.It's just different, and we can all make our own decision as to what that success looks like for us. So we talked through that. We talked through some real kind of fairly deep conversations about bringing up children and up my own. I share quite a lot of my own personal thoughts around this and my own personal thoughts about.schooling and starting businesses and that sort of thing. We also talk about how it's fine to want to talk about money and how it's fine to change your mind. There is so much packed into this episode. I think you're going to get so much from it. It really was a great conversation. And I think, like I said, I couldn't have planned it better.I didn't plan it this intentionally, but I could have planned it better to be at this time of year. So I hope that you are, if you are listening to this over the Christmas break and over the new year break, that you are sat doing something nice or just chilling out and listening to this. We would love to know what you think.So [00:07:00] please do go ahead and DM us or tag us. We would love to see that. Okay. Without further ado, here is Nicky. Nicky, welcome to the podcast.Nicky: Thank you for having me.Teresa: I'm excited about today's conversation. We're actually doing a bit of a podcast swap, so I'm going to be on Nicky's podcast soon ish, depending on when my episode comes out.Anyway, just check both of them because, you know, it's hard to say. There's a lot of planning that goes involved in podcasts. It's a lot of work. So anyway, so I'm excited about it. And also you sent me my questions the other day, and I'm really excited about answering the questions because your podcast is a bit different to the questions I'd normally answer.So that's very exciting. So we'll just. you know, leave that there for them to come and find it.Nicky: Yes. I'm looking forward to asking them.Teresa: That's very cryptic. You will need to go and look at Nicky's podcast next. Okay. So we are talking today about redefining measures of success, which is a very subject, very close to my heart, because I think in the [00:08:00] online industry, we often define success as a seven figure launch or a six figure launch or something like that.But something happened to you that helped you redefine success for you. So can you just take us back to that point where you went, hang on a minute, I don't think this is right anymore.Nicky: Yeah. I mean, as is the case for a lot of people, I think when I became a mom, A lot changed for me. And it wasn't like a sudden moment, but it was more like a, that was part of what happened during this process.So I had my daughter and I went back to work. I used to work in corporate events for 15 or so years. I was in quite a senior ops role running a group of people. Companies. So that was my big job in inverter commas, if you like. And that had a decent salary. And it was based in London, and I was commuting in and out of London.And then I had my son at the beginning of 2020, [00:09:00] which obviously was the old Pan D. Yeah. And I was on maternity leave through the pandemic and. did what a lot of people were doing. It wasn't unusual. It wasn't peculiar to me. I had a big reevaluation reassessment and felt that having two kids now rather than just one meant a balance tipped even more sort of away from that role I'd had.I had a four hour daily commute, two hours each way, which was really challenging. So when I was doing that with my daughter, I was out of the house before she was even up. My husband took her to the nursery. I would pick her up at six o'clock, chuck her in the bath, chuck her in bed. No quality time. And my kids are school age now.And you know, I just wanted to have more time with them. So I started my own business for the second time because I had started an events company in my previous career. I started a unisex children's clothing brand. Because I had a daughter and a son and got very caught up in [00:10:00] issues around the way they dress and kind of got on my soapbox a bit about that and launched a clothing brand, which I absolutely loved.And it evolved into a women's wear brand. And I did that for a couple of years, but it was in a really, really challenging marketplace. And Over the course of doing that, I'd met other amazing female founders running their own businesses and had created this kind of network for myself. And that was when all of these conversations started happening for me about measures of success.And I started thinking about what success looked like to me because I had gone from the big job and a high five figure salary to zero pounds a month income, which I appreciate is a privileged position to be in. My husband and I talked about it. We did a lot of belt tightening. So it's not like we were swimming in money and it, and it came easily, but it was possible.But with that, I had to completely change what success meant to me because with, with a startup, especially a products based startup, [00:11:00] you don't make any money and you don't make any money for a while, but that doesn't mean the business wasn't successful, wasn't selling. You know, I had sellout collections.I had really, really loyal customers. I had all five star reviews, repeat customers. So that was when it started shifting for me. What is success? Because We're all fixed, fixated on money and status. And on the status front, I had also dropped down, you know, feasibly because I'd been in this big role now amongst my friends who are all in their late thirties, early forties, they've all been in their careers for 20 years.We're all starting to progress. And I suddenly put myself to the bottom of the pile. Yes, I'm CEO, but I'm also tea lady. of this one person startup operation. So on the money and status front, I really had a just a huge, huge reassessment and it was all part of that, that big journey, really.Teresa: So I feel like I'm about to jump into a very deep question. I've [00:12:00] got so many comments on that, but I just want to ask you one thing. Why do you think it is so inherent to us? Because I was exactly the same. I worked in corporate. I got made a director at the age of like 30 something early thirties. My title meant everything to me. I was probably horrible. Like I was so up my, my own ass, like, because I was like, I'm a director now.Like, oh God, it was awful. Why do you think it's so important to us and do you think it's. Just certain people that it's important to or where do you think this comes from?Nicky: I think it's important to almost everyone and I think it we are all a product of a capitalist system and we are sold to and sort of talk to from all angles at all hours of the day.And it's impossible not to be influenced by that. We also grew up [00:13:00] with parents who were billionaires, who were making more money than their parents before them. And we were growing up with films like Wall Street and, you know, people who were successful, were making money, those two things went together, like success was money and status through that lens.And it's really, really hard to unlearn that and unpick that if you, if you don't question it. you will just carry on on that path. And I was on that path. And of course I still get caught up in that. I still get caught up in, you know, what my friends might be making or because I'm a human being who exists in the, in the world in 2024.But It's like I have to check myself on that front. So yeah, I think it's a societal thing. I think there is so much noise, so much external stuff, what we grew up with, what's still around us now. I do hope it's starting to shift a bit, but these things take a lot of time [00:14:00] because I can exist in an echo chamber where people are like, yeah, I agree. I agree. But of course that's a very, very, very small part of the world and actually out there people are still measuring success on, on money and status. So. I get it, but I think, yeah, it goes very deep.Teresa: And do you know what, I was debating whether to say something because you were saying that, which shames me a little bit, but I think it's important.The very, my, my daughter, who's 14 going on 25, as they all are, she has a boyfriend, a new boyfriend, I say new, he's been a few months now. And my question to her was what do his parents do?Nicky: Okay.Teresa: Like, isn't that? ridiculous, right? Like, even though I have gone through a similar, and I'm still going through similar stuff in terms of, and I think we evolve this all the time, you know, in terms of what's important to us, but isn't that awful?Like [00:15:00] that, that was my measure. That was my, you know, not are they nice people, not are they got good values, not any of that. My immediate way that I could very quickly in my head, make an assumption about them is to know what they did as jobs.Nicky: Yeah. I mean, it's not surprising. And I don't think you can beat yourself up for that because. It is a way of creating a picture of someone in your mind. It's certainly not the whole picture, as you said. My husband and I had a, had a conversation about a school dad just last night about the fact that he does a manual job and the assumptions that we had made about him and how the way he communicates is really incongruous with how he appears.And, you know, people are putting certain things out into the world. So, it is difficult. And again, generationally, we are all defined by what we do. You know, I talk about this all the time. We talk about, you know, what do you want to be? And we mean, what job do you want to have? But we're tying our entire identity to what we do for work.So it's not surprising that you asked her [00:16:00] that question.Teresa: Yeah. Yeah. No, it's not. And I do, you know, Part of me, like I said, as we just said, I thought, do I even admit to that? And I'm like, well, no, I, you know, it's important that we do because then that's a point where I can go, okay, yeah, no, probably that isn't the best idea.So that brings me on to another question then about your children. And okay, again, I'm going to talk really personal stuff, but I think it's really important. So in my family, in my aunties and uncles and siblings and like the kind of extended family, I
In this solo episode of 'Your Dream Business Podcast’, I’m guiding you through a year-end review process to reflect on 2024 and prepare for 2025. As part one of a two-part series, I reveal the questions I use with my clients to evaluate their current year, laying the groundwork for future planning. I’m also sharing the importance of tracking sales, expenses, and marketing efforts, and learning from both successes and setbacks. PLUS there’s a free workbook to assist you in this evaluative process. KEY TAKEAWAYS COVERED IN THE PODCAST Reflect on the Year:* It's important to review your sales, expenses, and marketing efforts to understand what worked well and where you can improve. Both successes and setbacks offer valuable lessons.
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Plan for the Future: Use your reflections from 2024 to set clear goals and create a strategy for 2025. This will help guide your decisions and focus your efforts for the year ahead.
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Use Tools to Stay Organized: My free workbook will assist in your year-end review process, making it easier to track your progress and plan for the future.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptThis is the perfect time of year to review how your year has gone and get ready for 2025. I am giving you all the questions that I ask myself and all of my clients and students so that they can review their current year and get ready to plan the next year. This is a two part podcast episode with the second part coming out on the 6th of January.This first part is about reviewing what you've done to date, and then part two will be about planning for the following year.Hello, and welcome back to another episode of the Your Dream Business podcast. As always, I am your host, Teresa Heath Waring. Now, this episode is coming out a couple of days before Christmas in 2024, so I'd never like to do a super long episode around Christmas, only because hopefully you're taking time off, you're enjoying a bit of downtime, and you're not necessarily in business mode as such.However, for me This time of year tends to be a really, really good time for me to work on the business. Now, I have to say I'm pretty good at working on the business because that is [00:02:00] kind of what my job is, is working on my business. However, obviously at this time of year, it's really good because one, during Christmas and New Year, no one expects anything from me.I never have any calls booked in. I never have any kind of stuff where I have to be on camera. And then, It's really good that when your brain starts to relax, that maybe you start to think about things. And what I wanted to do was create an episode that maybe you could do over Christmas. And I've actually put together a bit of a workbook for you.So if you go to teresaheathwaring. com forward slash 2024, you are going to find a download where. All the questions that I'm going to be giving you today and also 'cause this is gonna be part one of a two part podcast. The next part to this two part podcast will come out on the 6th of January. So if you go to choose wearing.com/ 2 0 2 4 the numbers, [00:03:00] you will be able to find the workbook where I list all the questions I'm gonna talk to you about today.And I list the exercises that I'm gonna talk to you about in part. Two on the 6th of January. Okay. Hopefully that covers that. So let's start with the questions I ask myself at this time of year. The very first thing I do when I work with anybody from a goal setting, strategic planning, marketing plan point of view, we start with these questions first.The very first thing I get them to do is tell me what their total sales are for the year. Like, this stuff is really important that we know our numbers. I don't know about you, but I track mine every single month. I have a spreadsheet that basically takes all the information from all the different places, even though obviously I use Xero and things like that.It just puts it on a spreadsheet in a way that I can see it much easily, and it tells me what I've made each month or what I've turned each month. It doesn't tell me the profit. Well, that particular spreadsheet doesn't. And the other thing the spreadsheet does, which I, [00:04:00] is one of the questions that I've put in the download for you is what products and services did you sell and what percentage did you get from an income point of view?That is really important when understanding and analyzing your business, because You could basically have a product that you love and actually when you do this exercise it makes you no money or a product that you pay and it makes you loads of money and it just will help inform you for thinking going forward what you want to do.The next question that we look at is we list all the main expenses. So in an ideal world, we want to know what are we spending out each month as well. And those are kind of just done as like overview numbers more than anything. Okay. So these are where the real questions come in. What went really well in 2024?I asked myself this every single month. I have a productivity coach. She doesn't [00:05:00] like being called a coach. So she calls herself a productivity mentor, but basically she helps me be productive. And in fact, I've done a podcast episode with her. So we will tag that in the show notes with the amazing Louise Miller.And we do this every single month. So every single month we have a call where I go through and I list out everything that went well in that month. So when it comes to doing the end of year stuff, it's really quite easy for me to go back and go, well, what did happen? I highly recommend that you do this, that you ask yourself every single month, what went well, because you will be absolutely amazed how much you forget.The summit I did was this year, and that feels like it was three years ago. And that was a huge success for me, my business. It was a lot of work, and it would be so easy for me to forget that it was at the March this year because so much else has happened since then. So list down everything you can think about.And the other thing I would say [00:06:00] is this doesn't have to just be business. It can be personal as well. We are our personal brand. So, or we are our business. So make sure that you write down as much as you possibly can in terms of what went well this year. When I do this in a group activity and I do this for my members, my clients, anybody who works with me in any capacity gets invited to a strategy day, which actually at the point of recording this, I'm actually doing tomorrow on the 11th of December.One of the things that's really good is I get people to share what wins they've had that year and that really helps other people go, Oh yeah, I did that. Oh yeah, this thing came up. The other advice I give you is to go through your camera roll or also to go through your calendar. Both of those things really helped me go, Oh yeah, this is what happened this year.Next question. What didn't go as planned this year? Now you'll see that I don't write what went terribly this year because The truth is it just didn't go as you hoped or expected it to go. [00:07:00] This section, people normally find really easy because they find it so much easier to berate themselves than actually celebrate themselves.So I'd almost want you to not give yourself too much time on this because otherwise you will just keep going like with all the questions and all the things. So for me, it's a case of like, what's the main things that didn't go as planned this year? Then we look at what did you learn from this? This is the beauty of when things go wrong is we learn something every single time.People think that like the thing in business or the one thing that you can do wrong in business is fail. No, no, no. The one thing you can do wrong in business is inaction, is taking no action. Because when you take action, you either win or you learn. And the things that didn't go so well, in 2024, [00:08:00] you will absolutely have learned something from them.You might learn, I don't like doing that thing and therefore I won't do that again. You might learn, actually, this was the result I got, but I think if I change this or tweak this, I would get a better result. This is the really important bit of that previous question in terms of what didn't go so well.It's what did I learn from this? What can I take from this in terms of what didn't go so well? So what did you learn this year? The next one, what do you plan to do differently in 2025? And this can be really generic or it can be really specific. So we obviously in part two, I'll go into the specifics of goal setting and things for next year, but This can be, do you need to show up differently?Do you need to overhaul stuff? Do you need to create something new? Like, what immediately comes to mind when you think, what do I need to do differently in 2025? Again, [00:09:00] it could be thinking like, I need to bring in my morning routine, or I need to take more time for me, or I need to get more organized. Now I hear people say that one all the time.And I have to say someone I have coached for years and years kept saying that to me. And in the end, I had to say to her, maybe you're just not an organized person. We can't all be organized. Like that isn't, you know, there's a reason I have a productivity coach to help me be even more organized than I want to be.So like, don't try and change fundamentally who you are, because that might be basically you setting yourself up for a fall. Okay. So what do you plan to do differently in 2025? So then. We look at the marketing specifically. So the next questions that I ask are what marketing have you done in 2024? Now, again, just a quick note on this.If you would set yourself a goal to do YouTube, in fact, that was one of my goals later in the year, I was going to start YouTube and life and work got in the way and it didn't happen. And I'm not going to berate myself about that. I'm not going to be [00:10:00] angry about it. I'm not going to think I'm useless or stupid or any of those things.I'm just going to go, I didn't do it. And I can write, what did I learn from that? Well, it wasn't the most important thing at that point. And then I can kind of debate with myself, is it still important? And do I want to bring it forward to 2025? When it comes to what marketing have you done in 2020? 24. I just want you to be really realistic about what did you actually do?So I could put in there that I consistently put a podcast episode out. I was consistent ish on social media. I consistently put emails out. Again, this isn't to go, look how amazing I am or look how terrible I am. You're basically, what you're doing at the end of every year or what I do is you're drawing a line in the sand and you're going, that action got me those results.What if we do different action? So then we look at what worked and what didn't. So for instance, I was really consistent in the podcast, which is brilliant. And you are listening to this, which I am so, so grateful for. [00:11:00] But in terms of growth of the podcast, it didn't grow particularly this year. Now, was it one of my main objectives for the year?No. So I'm not going to beat myself up about that. I'm just going to go, okay, that's interesting. I didn't do anything different and therefore it didn't grow. So. When I go, what worked and what didn't, well, what worked was I was really consistent. What didn't work was we didn't have any growth in the podcast because we didn't focus on the podcast.Like I said, these questions are only meant to help you think, they are not meant to judge you. The beauty of doing this is that you're learning and we can change. The, the person who doesn't even go to the effort of doing this are the people who are the most unlikely to make any changes in their business.So spending some time thinking and going through these questions is really going to help you move forward in your business. And then the last one within this review section is what marketing do you want to do in 2025? And this isn't any detail. This is just your [00:12:00] initial thoughts based on what you've just written down in that previous section in the, what marketing did you do?What, what, what didn't, what do you want to take into 25? Just notes, because in the second part of this podcast, so the one I'm going to do on the 6th of January, I'm going to take you through a bit of a marketing plan and how I do that for the next year. Okay, like I said, this is really short and sweet.If you are listening to this before Christmas, I wish you a very, very Merry Christmas if you celebrate it. I hope either way you have a chance to sit down, recoup some energy back, reflect, enjoy some time with your family. And I will see you in the next episode.
In this final episode of my special Channel 4 Ventures series, I interviewed Vinay Solanki, the founder of Channel 4 Ventures. He explains their role in supporting diverse businesses through media for equity investments, with a focus on fostering innovation and inclusivity. Vinay shares his personal journey and the challenges of creating opportunities for underrepresented entrepreneurs. We also discussed the importance of providing access and support to boost new products and services, especially those that address real-world challenges. It’s an amazing episode full of content for entrepreneurs, start-up founders, and anyone interested in the intersection of media investment and social impact. KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Media for Equity:* Channel 4 Ventures uses media investments to support diverse businesses, helping them grow by providing resources and visibility to entrepreneurs who might otherwise struggle to get noticed.
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Fostering Inclusivity and Innovation: By focusing on underrepresented entrepreneurs, Vinay Solanki emphasises the importance of innovation that addresses real-world problems while ensuring inclusivity in the business world.
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Creating Opportunities for Growth: Access and support are crucial for new products and services to thrive, especially those that tackle social challenges. The right backing can help turn ideas into impactful businesses.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Vinay Solanki on LinkedInConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international best selling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in.In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place.Let's get started. Hello and welcome back to the Your Dream Business Podcast and our fifth and final episode in this special series that I'm doing. with channel four ventures. We have had some [00:01:00] phenomenal conversations during this week and these episodes. We started off the week with Nikki Wicks, who is the CEO and the creative director for body coach, also Joe Wicks, his big brother.We then spoke to the amazing Sam, who is the founder and CEO of Stellar insurance. We had a conversation with Tom who. knows everything that there is to know about investing and is a super smart man. And then yesterday was the awesome Grace who starting her business in university and talked about how she hustled in those early days and just went for it regardless of what the outcome could have been.And today we are finishing off with Vinay. Vinay founded and runs Channel 4 Ventures. It launched back in 2015 and is now the number one media for equity investor in the UK. Media for equity is an investment activity that swaps media and for shares in typically [00:02:00] unlisted companies like a venture capitalist investor.Binet is highly entrepreneurial, thoughtful and a seasoned digital media executive across many transactions, projects and sectors and geographies. Prior to Channel 4, Vinay led Getty Images European digital business development activities. Outside work, Vinay is a single parent to a teenager and enjoys cooking, running and music.He has a degree in law from UCL and an MBA from Imperial College London. Okay, you know how on Tom's episode I said I felt really stupid? And I felt a real bit of imposter syndrome talking to someone who is super smart? Well, that exact same thing happened when I interviewed Vinay. He is such a nice guy.And actually, what was so lovely is right at the beginning of the interview before we started recording, Vinay was like, We had a conversation about being a single parent and, you know, managing children in families that are living apart. And, and it was [00:03:00] really nice because it really kind of, you know, found some common ground, which was awesome.And then when the conversation started, I was like, Oh man, this guy's smart. And I guess. He's in an industry that I'm not in, so he's obviously going to be super, super smart about that. Binet helped me understand and better explain what the role was that Channel 4 had in not only the research, but what they are going to be trying to be doing going forward to ensure that more diverse businesses are being invested in.We also talked about how Channel 4 is a perfect, in my eyes, perfect company. to do this, given that the channel itself, the media that it puts out is very diverse and they're very proactive in that world. So it felt like a perfect fit. This conversation did push me a bit in terms of like, understanding and really [00:04:00] getting to grips of what this was all about.And I think it's a really nice one to finish the week on because it kind of sums up what they're doing, why they're doing it, and what the opportunities are. And there are some really exciting opportunities. So if you are listening to this, if you have listened to all of the episodes this week and were like, I need to know more about this, then This episode is really going to help you understand more about what it is that Channel 4 Ventures are actually doing.It has been my pleasure to have these business owners, these entrepreneurs, and these experts on over the last five days. I really hope you've enjoyed this special little series within my normal podcast. I have loved being given the opportunity to work with Channel 4 and being given the opportunity to speak to some of these amazing business owners, and I really hope that you have taken some awesome stuff from this.Cheers. But without further ado, here is the final interview of the week. Here's Vinay. Vinay, welcome so much to the podcast. How are you doing?Vinay: I'm doing very good [00:05:00] today. I'm excited to be here.Teresa: I am really excited to have you here and to get going with this conversation and topic and this wider discussion that we're going to have about this part of the world, which I've left it, anybody listening to the beginning of this, like, what are they talking about?What is she talking about? So let's just start by you explaining who you are and what you do.Vinay: So I'm Vinay Selanki and I work at Channel 4. I've been there, I'm very close to completing my ninth year. And I've had one job here in that time, which is to, I was the first employee into Channel 4 Ventures, which was called the Commercial Growth Fund at the time.And put very simply, we. We use the benefits of our nationwide broadcast, um, linear and streaming, which reaches 50 million people a month. Uh, we give that to startups in, in exchange, um, for equity instead of cash. Um, and it's, uh, it's honestly, it's a truly fascinating job and I'm very lucky to have it.Teresa: [00:06:00] So you've been there nine years, so is that when it started, you were the first employee?Vinay: Yeah. So prior to me joining the channel for was talking to a German peer around the model, they spent about two years investigating it, and they decided to go ahead with it. And then they hired someone to head up the activity. And that was me.Teresa: Awesome. Awesome. Awesome. So the reason I came into your world or you came into my world was because of something new that Channel 4 Ventures are doing that was kicked off by some research.So which way do you want to play this? Do you want to talk about the research that you did first, or do you want to talk about the new venture that you're doing?Vinay: I might do neither. I might talk about how, how, like, how the dots connect between the, both the research, a little bit of my lived history and, and, and, and how maybe all, all of it sort of hangs together.So I grew up in Leicester as a, as a kid and I [00:07:00] grew up in a, a very. you know, very basic underprivileged set up where, you know, and those shaped my formative career experiences when I went into investment banking in my twenties. And I could see challenges at that time. So I had a lucky break at some point, which I got to university and, And I've lived, sat and lived with experiences where I felt, well, firstly, I couldn't even talk about what I'm talking about for a decade or two, right?So the, so, and those experiences shaped very clearly people who, my perceptions of people who are in the club or outside the club, when you think about venture, and those are very big topics and we don't need to go into them now. When I've had the, if you then think about Jonathan Ventures and its core role, we've been, we are a minnow and like to remain a minnow in the investment world.And, and through the asset class that we have, and, you know, we syndicate our investments with all of the investors. And it gives me an extraordinary insight into, um, how it works, how the deals put [00:08:00] together, who's in the deals, the cultures, the sub times, types of deals coming through. And it's very evident to me that if, if you step back a bit into the, the challenges around, say the UK economy or the challenges around the innovation economy, or specifically the challenges in the consumer economy.And I'm going to deep dive here, um, slightly the consumer economy has seen a lot of investment come into it. Much of that investment is predicated on the efficiency of marketing costs, of course, and if you look at my investment model, which doesn't put in cash, it's about getting access to 50 million, up to 50 million people, marketing costs.So, so, and I believe, and I hope to have some more research on this topic. Consumer companies are not flavor of the month right now. And one of the drivers. For investors is marketing costs. And I think, you know, the lean startup, I think was written in 2011. Right. So, but it's still a guide that guides the kind of, how can I say the [00:09:00] incumbent thinking in the company, you know, book says don't spend anything money on marketing in 2011, it probably would have been correct.I need to check on this, but like, it's, it would have been correct at the time. And it's, you know, that time I don't think, you know, TikTok wasn't a thing, it didn't exist. Right. So the, the. I believe what you're seeing right now with the proliferation of digital platforms and the number of, is that the costs don't translate to scaling up, which is turning consumer investors away from consumer.And then if you come back to my broader argument and some of the observations I'm making in my lived experience, it's very clear to me that if, if you, if you use the following analogy and the data that we did in, so Channel 4 Ventures, is providing marketing to a range of businesses. It has a different capital structure.And when I think about, so, and you know, we could just look at that from a straight financial lens, or you think about what is our role in the ecosystem? So that's point [00:10:00] number one. But if you think about a deeper point, if the data shows both the VCs and the founders are coming from the two streets of London or two streets of the UK, there's 98 other streets to go for.Could that spark innovation? And I think the things that we, the things which I hopefully will have some research on soon is that I think I kind of anecdotally observed very consistently that Many of the consumer businesses coming through target people who are affluent target people who are, you know, the products that are sexy, that, you know, in wellness, fitness supplements, et cetera, et cetera.I'm glad to see there are some bigger, you know, I'm definitely seeing more female founders. I'm definitely seeing like different solutions coming out, but what if, what would happen if you create more access? Uh, to the 98 other streets in particular, and there's two arguments to that as a media investor, you could say, we, we are solving for the marketing [00:11:00] challenge that the specific cost of digital marketing, but we will write very large checks potentially to create most brand companies, but I'm interested in the things that may not be that sexy.Like, but, but go to the heart of some of our clear challenges in our education, access to education, actually access to skills, age, living well as you age, staying at home, home modifications.So living well, living, living, you know, that targeting people clearly, like, you know, the, the, the, the sectors that are like still underdeveloped, like women, there's a support to service of women, but also, yeah, the list goes on.There's not still not enough. And I think we can, and that might mean we back different kinds of businesses from that are not necessarily getting the attention from the incumbent venture capital industry, Um, but, but, you know, with obviously [00:12:00] aligned to creating shareholder value here, what's really interesting about all this is as a government owned entity, all the profits go into a clear purpose, which is different again, to the lens we can look.And I, I wonder if there's more room for modern fight that.Teresa: You've just said some things there that actually hadn't struck me up until this conversation that I had been looking at this and obviously at the point we're interviewing this, I've already interviewed some of the interviews to come. It's weird, like I constantly work in a, you know, am I in the future or in the past?What struck me was. I had been focusing on or I'd been thinking about the opportunities that the business owners have not been given because they might be, you know, a female or someone of color or someone who didn't have the educational upbringing that, you know, or whatever some of the reasons are. But one thing I didn't think about until you just said it was [00:13:00] the products that are coming forward.So not only, you know, Is it, and obviously I'm saying this in my own words, but not only is it better for the world to be able to give opportunities to people that possibly haven't had them or haven't had them as much as they should have to date, but also the products and services that are bought to markets are the people who are are trying to access them who are trying to get some of those things or need those things in their life aren't getting them because and like you said it's kind of understandable that it almost becomes like a self fulfilling prophecy of someone lives a certain style of life when they're you know looking to invest in something to make money they're investing in things that they know or things they know will sell so That for me is fascinating because like I said, I hadn't actually stopped to think about the consumer products that are being sold.I just thought about the people who are being invested in.Vinay: Yes. I think I'd like to do more research on this topic. Um, but like, I think [00:14:00] we will have inherent biases. Um, and, and, um, that's the nature. We shouldn't judge it, you know, it's just aware of it.Teresa: Yeah, a hundred percent. And I think that's the thing.And I think what I want to kind of conveys from what I've seen from channel four ventures so far is. there is no judgment. There is a, we've seen something and we would like to take an active role. You know, you're controlling what you can control because this is a much bigger beast than anybody. But you as Channel 4 Ventures are controlling what you can control and you're trying to do something different.So let's just touch on the, on the research and just some of the stuff that you found from the research and then how that confirmed what you had already experienced.Vinay: Yeah, the short answer is that the research findings did not surprise me in the slightest. It's been the least surprising, you know, and you can look back to, you know, my personal lived experiences, the, I [00:15:00] believe he took a straw poll of people, you know, either at the event or, or, you know, people who read the survey, you know, I'd be surprised.I mean, I did, I did recall some people were really quite depressed and, and I understand that too. It's shocking on the one hand, but the.Teresa: Not on the other.Vinay: No. Yeah. So look, I felt sad when you met, um, for the people who found it shocking But the, from my lived experience, it's not shocking at all. Yeah, based on the, I think it I want to go away from the judgment lens on, on that.I think the, it's also very understandable why this happens. And again, you need to create space for why it happens.And look at that quite compassionately, I think. And if you do that, then you can then spin quickly to, this is an opportunity.Teresa: Yes.Vinay: Really big opportunity.Teresa: Yeah.Vinay: So, and so then that gets into much deeper commercial arguments around those, all right, like new products and services.[00:16:00] And we think the UK is a net exporter, net creator of products. It's lingua franca, it's, it's been a top of design forever, right? And, and right across the UK, and of course, London is a world class center for, for that too, of course,...
Grace Ubawuchi is the trailblazing founder and CEO of the award-winning cocktail brand Xin and Voltaire. Grace shares her inspiring journey of creating a disruptive offering in the food and beverage industry, leveraging her youthful fearlessness and problem-solving mindset to over come the challenges of being an underrepresented founder. Grace shares her approach to securing investment, demonstrating how persistence and creativity can open doors for entrepreneurs.It is a must-listen for any aspiring entrepreneur. KEY TAKEAWAYS COVERED IN THE PODCAST Innovative Problem-Solving in Business:* Grace’s journey highlights the importance of a bold, problem-solving mindset in driving innovation and disruption, particularly in traditional industries like food and beverage.
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Effective Investment Strategies: Grace shares valuable insights on securing investment, including her successful cold email strategies, demonstrating how persistence and creativity can open doors for entrepreneurs.
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Challenges Faced by Underrepresented Founders: The conversation sheds light on the unique challenges faced by underrepresented founders, emphasising the need for more inclusive support and opportunities in the business world.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Grace Ubawuchi on Linkedin, InstagramConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: Hello and welcome back to another episode of Your Dream Business podcast. This is the fourth. episode in the special Channel 4 Ventures series that I am doing. [00:01:00] And today I am interviewing Grace. Now, Grace is the founder and CEO of award winning cocktail brand Zinn Voltaire. And for years, Grace has been dedicated to pushing boundaries and redefining the cocktail drinking experience, harnessing innovation in food technology, science to create a disruptive offering in the world of F& B.Now, the thing that struck me the most when interviewing Grace is She's in her 20s and it made me feel very old being a 45 year old woman and having only started my business 10 years ago. But what was so fascinating about her and what was so inspiring about this conversation and something that I have seen all the way through with, you know, Tom, the conversation yesterday, Tom almost said something identical.Sam says or something almost identical the day before was they identified a problem and they thought. Why isn't someone fixing this? And this is exactly what Grace did. She saw a problem [00:02:00] that she wanted to elevate the kind of cocktail experience and where you could access cocktails and what they were about.And she couldn't understand why anybody wasn't doing this already. So she decided that she would fix it. And what was just amazing was imagine Now, I have stepchildren who are 21 and 27, I think she is now, and my daughter is 15. And if you are a parent, you will know that, like, they get to that age and they think, like my daughter thinks I'm an absolute stupid idiot and she knows everything.She's way smarter than me. And also they take different risks or they're not bothered as, as other things. It's like. I think as you get older, what I'm trying to say is as you get older, I think you get really conscious of like, okay, what if this goes wrong? What will happen? And I think what was one of Grace's best advantages is that she was young.So she thought nothing of just thinking, right, I'll [00:03:00] fix this. I'll make this. I'll do this. She talked about, the stories of how she guessed people's email addresses and just reached out to them. And when you find out some of the companies that she was having conversations with, and some of the people that she was in front of, it's wild to think that she just thought, screw it, I'll just send them an email.And I think sometimes as business owners and as humans, we don't want to take that risk because the thought of being told no, the thought of being turned down, the thought of being ignored. And I think her age helped her have that. And I think also there is, one thing I talked about her and, and And Tom, I felt the same, was like, their brain must work in a certain way that makes them just go, let's fix this.I think there are lots of people who wouldn't think that, that wouldn't look at a problem and think, how can I fix this? There's a lot of people that would just moan about the problem. And both of them really inspired me from, they just went, how am I going to fix this? And I wonder whether there's like a certain trait or something in [00:04:00] those, people that they have, their brain works in a certain way.Anyway, I digress slightly. So we talk about the random emails that she sent and how she got in front of some huge people. She also talked about the fact of how she basically pitched the product when there was no actual product. She hadn't even done a prototype to a massive company and how she got through the door, which was fascinating.And then we talk about the fact of, did she know she needed to start. Did she know she needed investment from day one and that and what like? I think it's really interesting the businesses that kind of go day one, I need investment and the ones that don't even think about investment being an option where she knew she had this amazing idea and she had this brilliant company thought, but she needed money to get started.So she knew from day one, she needed to have investment and how she went about finding that being in a world where. She didn't know that existed. So it's a really fascinating conversation. I found her super inspiring. I think you'll [00:05:00] love her. I did. I thought she was awesome. So without further ado, here is the lovely Grace.Grace, welcome to the podcast. How you doing?Grace: I'm good. I'm good. Thank you for having me. I'm very excited about this.Teresa: My pleasure. So am I. So Grace, let's start off just for my listeners. Tell us who you are and what you do, and how you kind of got to do what you do today.Grace: Amazing. I've always found that to be the hardest question. I feel like now it's such a philosophical thing, but briefly, so I'm Gracie Ubawuchi, obviously I am the founder of Stina Walter's Pair. We are an avant garde alcohol brand, and we make what we've referred to as high proof sorbet cocktails, which are essentially high proof frozen cocktails. I was lucky enough to work with a very inspiring woman called Nina Mettier.For about two years to develop our products. And I think we have a really incredible range of flavors that we're proud to put out into the world with some more coming, of course. So how did I get here? Uh, putting one foot in front of [00:06:00] the other. I was a uni student. When I, when I started and now fast forward, like seven, eight years, it's well into well, not well into my twenties, but almost 30.Yeah. For me, it was just by inquisitive nature. I loved cocktails and like you do. And I wanted more, I wanted more outside of the bar. I wanted to be able to have it in all the different occasions that you do and you find yourselves in. And so for me, it was. Well, who's doing it? And I found nobody doing it.And so one person who was at Diageo at the time said, why are you asking us to do it? Why don't you just go do it yourself? And so I thought, actually, yeah, why, why don't I just go do it myself? And, and yeah, now here I am doing it myself, but luckily with an incredible team of people who are, who are kind of the foundations of the business.Teresa: So, I love the way you talk about, you know, yeah, I'm just doing it myself. Like, I definitely think there is something in someone's [00:07:00] brain that either has that or they don't. Like, lots of people don't think like that. Lots of people don't go, Oh yeah, no, why isn't this thing like this? Or let me change that.Let me create something. And also to be in a business that is like, this doesn't seem an easy thing to get into. When you first thought, okay, do it myself, had you already got people in place that you could talk to or what were you doing at uni just out of interest?Grace: So I was studying business and international relations. So I was on my second year and to, do you want me to dive into the question? Because I think, yes, to be honest with you, yeah. Basically, for me, it was quite, I've always been a problem solver, so I called myself at the time, which seems so silly, but I called myself a solutions provider, which was whenever I see an issue, it would frustrate me to just bang on about it, right?I just [00:08:00] loved, so what's the solution here? Oh, you know, this is going wrong. So how do we fix it? And so I've always been that person. And so for me, I hated when I didn't have an answer to everything. And so if I didn't have one, I just went out and found it myself. Cause I just, I think, I think that's the naivety that you find in young people.We, we kind of just feel like the world is our oyster and we can just do everything. And And so I think that was the thing because I wasn't so concerned or I didn't even really know what the potential issues were. It was just like, Oh, well, I'll just, I'll figure that out on my, on my journey. And so, yeah, that was pretty much how I, how I did it now, how I physically did it.I didn't know anybody. I was coming at it as a consumer. And so, you know, I had a love for cocktails and it was like, well, who do I need to know? to be able to answer this question for me, who's doing it? So who owns all the cocktails and all the alcohol brands out there? And so once I kind of started going down that Google wormhole, [00:09:00] I couldn't fight myself out of it.And so, and this is something I don't actually shout about. I used to guess people's emails. I was actually very, very good at it. And so I would construct an email and say, okay, you're the person I need to know. Okay, cool. Use LinkedIn, find out who they are. And just write them an email and be like, Hey, you know, you're who I need to speak to.Do you have a moment? And crazy enough, they did. And they, they actually made time for me, which was, I think about it now. I'm like, these are some of the busiest people in the world at Diageo, at Beam Suntory, you know, and they made time for me and I'll never forget that.Teresa: And that is huge for so many reasons. One, there are so many of us in business that would it. One of the biggest things that I deal with, with my, in my world and in the coaching I do is the fear element, that fear that holds us back, that stops us from doing those things, that puts us off [00:10:00] sending that email because, oh, we can't find the email address or they probably won't read it.Oh, then definitely not going to reply. And I love that. The thing that you came in and said is that you just did like an almost an and I hear what you're saying in terms of an age thing. I'm 45. I have my daughter's 14 and my my stepchildren like in their 20s. So I get the like where they come from of Oh, no, I just this should just come to me, right?Like I just expect But in this instant, that is such a superpower because you just went, well, why couldn't I, why shouldn't I, you know, why couldn't that, why wouldn't that person respond to me? Was there any part of you that was like, no, I'm super scared to do that? Or what if it didn't respond?Grace: I think that, okay, I'll tell you a little bit more about me in the way that I think when I had my surgery, when I was younger, I wasn't afraid until I got into the operating tables that, oh my God.They're going to cut into my hand and like [00:11:00] things like that. I have a very delayed reaction. I only have a look at the opportunity and then when it's time to actually do it, I'm like, Oh crap. Now I actually have to talk to this person because they, you know, they've given me the opportunity. And I think that's the thing.It's like. Be careful what you wish for. I don't mean it to sound so ominous, but because you might get it, if you do, can you, can you handle it? And so for me, it was like, oh, right now I, you know, the last thing would be that they don't respond, right? So I don't actually have what I went out to go and get, but I'm the exact same as when I sent the email, right?The best thing that could happen is that they listen and they respond. And so my motto at the time was, if you don't try, you don't get. So you might as well try because you might. potentially get what you're asking for. And, and I think that was the thing. So I didn't have the nerves when I was doing it.It was only when that call, and this was before Zoom. So thankfully they couldn't see me. They didn't know who I was, you know, it was [00:12:00] just a phone call. And I think the earliest call I had was like five in the morning when I, there was an investor. in Australia who was open to having a conversation with me and I was like, Oh my God, now I have to have this call and it is a stupid time and I, so I would write a script that I was going to say and I was so nervous and I would read that script and they were so kind to listen to me from the beginning to the end and I realize now that actually that was kind of my training from the very beginning, you know, to be able to, to be able to have those conversations and be, to be open and confident in them.Because I was like 21 during these conversations,Teresa: which, you know, like that blows my mind from a Well, at 21, my brain was not working that way, but like, you know, that you were able to get in front of these people and hold these conversations. And would you say they took you seriously? I don't want to assume and go, they took you [00:13:00] seriously.Grace: Yes. If anything, I would say my entire career was built on this particular way of working. So I got my investor from a cold email. You know, I got business. from cold emails. And so actually they did take me seriously. If anything, I'm talking the president of like these huge organizations who would get their whole innovation team, like there'll be four or five people on the call.So they definitely did. And now that I think about it, I'm like, that was such an opportunity. Yeah. I wish I had, you know, I do, I guess I do have these opportunities now. It's not so daunting, but you know, when you're 21, you really don't know who you're speaking to. And you, you don't have a clue how serious it is.Teresa: A good thing in some ways, because you'd never have done it if you had. You'd have been like, no way, too big.Grace: But I knew, I knew what was working against me. And I think that's what I always knew, which was I lived in [00:14:00] Manchester. No one's going to find me here. You know, I don't have any presence. I don't have any experience.And I, I needed to put myself in positions of opportunity. And the only way to do that was for me was to create my own opportunities. So it was kind of breaking those walls down. I, I think it was until like two years later, I realized these people had PAs. I didn't even realize they had blockers because I was directly sending these emails to them.So, yeah, I'm glad they took me seriously because I think it instilled this hope for a future that had, had they not done that, I think I would have probably quit. Because you realize that actually in life, you know, unless people help you on the journey, you, you kind of, Don't believe that there is something to, to like look forward to because that hard work is kind of going nowhere.No one's receiving it. No one's kind of really taking it in a way where they, they take you seriously. So I'm kind of glad that they did. I think [00:15:00] so. There was someone who asked me at one point, how do you know our president? And I was like, how am I going to tell them? I have no idea who he is. Can I guess to be wrong?And then it's okay for me to say now, because you know, many, many years down the line, But back in the day I was like, I don't want to tell anyone because they're going to think I'm a crazy person.Teresa: Yeah, like, how did she even get here? Like, you know, we've just let her into the world. She's in like part of our world and no one actually knows how she got here. That's brilliant. So let me just talk about the, the business and the investment side. So did you pretty much know straight off the bat you would want to grow this business to a point where you needed investment?Grace: Yes, and it was from the very beginning because there's, like I was saying about the email thing, one of, when I got the idea that this was something I wanted to do, I was like, well, who would buy it?And I was on a flight actually with British Airways and I saw that they had all these spirits and all these wines. But they [00:16:00] had no cocktails and as a uni student, our definition of cocktails at the time was really Jack Daniels and Coke, right? That's just a mixer, but that was our cocktail. That was us getting a mixer and mixing it and that's how we were doing it.And so, you know, I felt like that's all they had, but they have all this sophistication and all this budget. Why are they not doing anything? So what? I sent, I reached out to Kelly Stevenson at the time and...
In the third episode of the Channel 4 Ventures series, I interview Tom Adeyoola, an entrepreneur and co-founder of Extended Ventures. We discuss his journey through the creative industries and his experiences in raising investments for his startup, Metail, where he secured £25 million. Our conversation delves into the challenges underrepresented founders face in sourcing investment, the emotional nature of early-stage funding decisions, and the importance of expanding the funnel to include diverse founders. This episode is ideal for course creators, membership owners, coaches, and anyone interested in understanding the dynamics of business investments. KEY TAKEAWAYS COVERED IN THE PODCAST Challenges for Underrepresented Founders:* Tom Adeyula discusses the unique struggles faced by underrepresented founders when sourcing investment and emphasizes the need for greater inclusivity in the funding process.
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Emotional Nature of Early-Stage Funding: The conversation highlights how emotional factors often play a role in early-stage funding decisions, shedding light on the complexities that entrepreneurs face when seeking investment.
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The Importance of Diversity in Business: Expanding the investment funnel to include diverse founders is key to creating more opportunities and fostering innovation in the business world. Tom emphasises the value of supporting a broader range of entrepreneurs.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Tom on LinkedinConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: Hello, and welcome back to this special series of the Your Dream Business podcast, where we are teaming up with Charmful Ventures I'm bringing you some phenomenal business owners [00:01:00] talking all about not only how did they create their businesses, but also what experience they've had in getting investment for their own businesses and the journey that they've gone on.Today, I am interviewing Tom. Tom is an experienced entrepreneur, executive and board director across the creative industry companies, private and public. He grew his fashion technology startup, Metail, to exit raising 25 million pounds. Tom is also the co founder of Extended Ventures, which uses insights to improve access to finance and outcomes for underrepresentative founders, and now sits on various boards.Boards, including Channel four and leading independent schools, St. Paul's. He's actively involved in investing and policy co-authoring a labor startup review. Can I be completely honest? I felt so stupid talking to Tom. This guy is so smart, right? And he. Like [00:02:00] the stuff he's done, you know how some people are just serial entrepreneurs.That's what I got from him. I'm just looking at my notes and I literally have written fingers in many pies. He has done so much stuff. He's involved with so many things. He has been in non profit. He sits on steering boards. He is a massive expert in this space. And, and I was like, I don't know that I was intimidated by him because he's such a nice guy, and the conversation was great.And I have to say, if I'm being completely honest, this whole series that I'm doing is feeling very intimidating because it is an industry in an area that I don't understand enough about, and I feel like I'm getting serious imposter syndrome of like, who am I to bring this to you because I don't understand it well enough.However, I think sometimes when it comes to, and I've told you guys this before, like if I'm interviewing someone on a subject, I don't know, I become even better at [00:03:00] interviewing them because I am like, okay, no, explain this to me. And now I need, yeah. Like I really kind of delve deep because I'm coming from a place of, I don't know what you're talking about, or.I need to understand this. So I hope that's the way it's going across, not, Therese doesn't know what she's talking about. But Tom was so smart, he's such a nice guy, but it really was Like I said, he's, he's super smart. I felt a little bit intimidated by what he knows, the experience he's had. And sometimes I fail like my little teeny tiny business over here is like laughable to what he might be doing, but you know, there's scale in everything.Like, and I'm sure Tom would look at someone who runs a multi billion pound company and think the same. So, you know, different people doing different things. But one thing that was super fascinating was we talked about how people go into business when their family doesn't come from an entrepreneurial background.His didn't, obviously mine didn't either. We talked about how he has two sides of him. So [00:04:00] interestingly, he went to Cambridge because he got a scholarship, but he does not fit in the white wealthy man box. And that was super interesting for him. And he said a couple of things in the interview where.Because he went to Cambridge, people almost saw him as a white, wealthy man, which is really, really interesting. I've written here again, he was so smart and fascinating. And we talked about the fact that I assumed investment came from smart people who looked at facts, and it's not an emotional thing or a connection thing.But that's exactly what he said it was. He said a lot of investment comes from connection and emotion, which is why there are very few people in underrepresented societies that are white. getting investment because the people who have got the money to invest are becoming connected with someone who is like them.And then we talked about how he's driving change in this space. It's not about backing businesses that aren't good enough, but being open to [00:05:00] businesses that wouldn't normally get funding. It's a really great conversation. I think you're going to love it. Like I said, see how stupid I signed on. Hopefully I hold my own as an interviewer, but You're really going to enjoy this episode.Here is the awesome Tom. So Tom, welcome to the podcast. It's great to have you on.Tom: Thank you for having me.Teresa: My pleasure. So let's start because you're, I feel like you have many things in many pies to do with what we're doing here and this conversation. So let's just start with you explaining to the listeners who you are and what you do today and kind of how you got there.Tom: Sure. So, so my name is Tom Adeyula. I've been in the sort of startup space around the creative industries for over 25 years now. So I've worked in various startups from sport to telco to film, TV, Pirate Jets. I even managed a friend's band for a while as a, as a side hustle. And then I [00:06:00] ran my own fashion technology startup.for 11 years, which was very sort of high IP focused around computer vision, but originally was inspired by some research work that was done around replicating antique ornate statues. And it was all around trying to solve the online clothing fit problem. So I, I, I've been in that space for a long time, I've seen a lot of things and fundamentally I'm inspired by trying to solve problems and disruptive innovation.I sold that company in 2019 and subsequently I've invested in a few startups specifically trying to look into sort of, Climate change, positive society, overlooked spaces in terms of how I focused. I also co founded a non profit called Extend Ventures, which is about using insight to improve access to finance and outcomes for underrepresented founders.I also sit on the steering board of the Startup Coalition, which is the voice for startups in [00:07:00] the UK. I co authored the Labour Startup Funding Review for Rachel Reeves, and I also now sit on the board of Channel 4.Teresa: Wow. I'll just end with a wow, because that is crazy amount of stuff. Like, that is, to me, what that says is you are absolutely an expert in this space.Like, you can't and wouldn't have done all the things that you've done if you weren't very knowledgeable about this space. But I just want to go back really quickly, just for my own curiosity, how did you get started? In creative startups, like what? What did that look like? Did you come out of college and get a job or?Were your families entrepreneurs? Like where, how did that happen?Tom: No, so both my parents were immigrants to this country. So my mom's Norwegian, my dad's Nigerian. I was sort of fortunate enough to get a scholarship to an independent school, was bursary funded through, my dad worked on the buses, my mom worked in day nurseries.So there was no sort of entrepreneurial bent, if you [00:08:00] like, there. But I was, yeah, I was, a good student. I was really interested in lots of different things. And I, I, I sort of followed all the opportunities that was given to me at school. And I, I recognized that it was a real sort of privilege in the sense of my sister went to a comprehensive.I ended up at an independent school. I went on to Cambridge. She didn't do a level. She didn't go into university. And I think. Like, going through school, in, most of the time I felt like I was a jack of all trades and a master of none and I envied people who had a singular passion about a specific topic, but I was interested in everything, I wanted to try everything.Um, and I did economics at university and the gravy train would have been into banking and I did some internships, but I found it really boring, like, and I didn't really see the sort of like societal value of just pushing paper about, and I wanted to do something a bit more interesting. I originally started as [00:09:00] a management consultant.And it was very focused around pharmaceutical sector and I, I got a good grounding in how to do spreadsheets and analysis and all of that, that good stuff right at that time, the internet being was happening and there were lots of like really cool startups starting and it felt like it was a moment where.you could get involved and it sort of didn't matter who you were. And there was no sort of like fixed hierarchy or structure. And with a friend, we, we were getting meetings with potential investors as, as, as kids straight out of university. And it seemed a really exciting space in the end. We felt that what we were trying to do, we were too late to the party, but through the experience of, of getting involved in what was a really exciting sector, commercial director, a company called Sportal, which is a big sports internet portal at the time, um, he, he saw me and he, he sort of, Tried to hire me and [00:10:00] ended up joining that company and sort of working directly for him pre vetting deals and then running all of e commerce across the websites because we ran the websites for AC Milan football club, Juventus football club, which we ran Euro 2000 football championships.We had run the websites for South Africa, rugby America, sorry, Australian rugby, et cetera. And it was early days, but a real sort of like world west type environment. And. It was still too early, but it was that thing where if you solved a problem, you were just given more. So it felt meritocratic. It felt exciting.And it, it was, it was great for someone like me where I felt like I could do well and I was rewarded subsequently. So that, that, that got me sort of going in terms of the entrepreneurial types of companies.Teresa: I love it. One thing that's really interesting about your story and fits so perfectly, hence probably why you're doing what you're doing today, is that [00:11:00] you almost had, when we think about the investment into businesses and the type of businesses that get investment, we, one of the things that came out in the report was the fact of the.you know, predominantly white males were the people who were getting them and well educated white males. So, you know, people who were going to the likes of Cambridge and places like that. and mixing it. And it was almost like, and I guess I can say as a bit of a boy's club, you know, if you're in, you're fine.If you're not getting in is really hard, but you had two sides to that, that coin almost, you had the side where you went to Cambridge, you had that kind of in, but also, you know, You have the side where you weren't brought up and I can't, and this, this isn't the podcast for it, but I would be fascinated to see how you got on at Cambridge as a scholarship student and, you know, and, and, and, well, obviously at school and, and mixing when [00:12:00] your lifestyle didn't necessarily match up with some of those other people's, that would just be for my own interest.So we won't go to it today, but. You had the other side where you didn't come from a hugely wealthy family, you know, you came from, I guess, a fairly working class family, you know, you, your family were immigrants, like, and that's kind of the, the, the interesting part of this is that in one way you fit really well, and you would be like, tick the box, yes, you would be in that world, but in another way, you don't fit well and you don't fit in that world.So how was it for you, I guess, coming into the world of venture capitalists, coming into the world of, you know, startup businesses and, and seeing both the sides of that coin.Tom: Yeah, I think, I mean, I think that's really interesting. Like if I think about my time at school in university, I would say that There were only ever two black kids in the school at any given time.And yeah, whereas, so I didn't have any black friends. Whereas my sister [00:13:00] did, cause you went to a comprehensive and it was actually way more mixed. And then when I went to university, it was the same. So, and I actually, one of the, the other black kids was also Norwegian, Nigerian, and he, he became a friend.Fake IT person and is, you know, that his character is what the intranet at Channel 4 is named after in terms of Moss from the IT crowd. Yeah. And, and I went into IT proper. Um, but it, it was that sense of like, I was part of this network of privilege, if you like, and, and to some extent, I remember having a board meeting once with somebody in my startup and they said, Oh, yeah, that the problem with your management team is that you're, you're, you know, you're white and middle class.And I was like, that's interesting. So that there's a color blindness here. And you haven't recognized as well that. My CTO went to Comprehensive in Bradford, um, is working class background to me. My CFO is from Hong Kong, but you've basically, because we speak well and highly educated, we've jumped into a sort of [00:14:00] different stratosphere in terms of how we've viewed.Yeah. But even still, I would say that, you know, and I'm quite diplomatic. I would say I've got quite EQ so I can see and understand how things happen. And even so, like it was, It's trouble for me to get money in the UK, I would say. So I went to sort of different avenues to try and raise money. I ended up raising about 25 million for my company, but more than 20 million of it came from Asia.Like I went to where the money was very directly related to the problem. So trying to get people who are so motivated by the problem you're trying to solve that it's just a very straightforward conversation, which isn't about, yeah, am I investing in. Yeah, they can see past the who you are, because I think the difficult thing always is like, can you generate some sort of relay relatability with the investor on the other side of the table in a conversation?And what is unfortunately true is that the investor in a conversation when you're meeting them [00:15:00] has made that decision where they're going to invest in you or not within five minutes. So before you ever get out of the deck, so if you're spending that first five minutes trying to relate and there's no common ground, it's, it's very difficult to get past that.So, and you're going to have much shorter time to present ultimately is business because actually an investment in the early stages is an emotional decision, but that's the bottom line. And as, as a business grows and you become. More established, it's a decision based on metrics, financials, and so on and so forth, but in the early stages, people are investing in you, and the vision, and if they don't connect to you, it's not going to happen, and fundamentally, the, the sort of sphere of people who have money is, you know, biased in one particular area, and, Hence, where they're looking for some sort of [00:16:00] person to work with, they're sort of looking within a meritocracy, as you might call it, rather than anything else.So what's, what's, what's the way in which, which they can connect, connect. That's not to say that there are people who are more open than that, but in general, the people are thinking about their own money. They're trying, they're going for the path of, you know, least resistance really. Yeah. Who am I going to be able to, you know, have a relationship with over five to 10 years?Teresa: Which was a super interesting conversation that I talked about with Sam on her interview where we talked about the fact of like, In my head, very simply having never gone through anything like this and probably never will, because my business is based on me as a personal person, and I can't see how it would ever be that type of business.And I'm not sure I'd want it to be that type of business. But one of the things we were talking about is I assumed that it was very factual, that these smart people were [00:17:00] looking at. stats and facts and maths and going, that makes a good business that doesn't make a good business. And obviously, what is coming out in these conversations with you is it's not done on that at all, or not to the degree it should be.But also it's that, Like you said, you know,...
In this episode, I interviewed the brilliant Sam White, founder and CEO of Stella Insurance. We discussed Sam's journey into creating a female-centric motor insurance business, her challenges as a woman in a male-dominated industry, the difficulties in raising investment, and her unique approach to resilient entrepreneurship. Sam shares her experiences of starting her first company at 24, her struggles with financial institutions, and the innovative solutions she employed, including a media for equity deal. We also talk about gender disparity in business funding and highlight the importance of supporting diverse entrepreneurs. KEY TAKEAWAYS COVERED IN THE PODCAST1. Resilience in the Face of Adversity: Sam White’s journey highlights the importance of resilience when facing challenges in a male-dominated industry. Her ability to overcome setbacks, including struggles with financial institutions and investment, showcases how perseverance is key to entrepreneurial success. 2. Creative Funding Solutions: Sam’s use of a media-for-equity deal exemplifies innovative ways to secure funding when traditional avenues seem out of reach. This approach demonstrates the value of thinking outside the box and leveraging unconventional strategies to grow a business. 3. Championing Diversity in Entrepreneurship: The episode sheds light on the gender disparity in business funding and emphasises the importance of supporting diverse entrepreneurs, and how empowering women in business can lead to impactful change in industries that need a fresh perspective.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Sam White on Instagram, LinkedinConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or TwitterTranscriptTeresa:Hello and welcome back to the Dream Business Podcast. This is episode 378, but it is number two in this special series that I'm doing with Channel 4 Ventures. [00:01:00] The first episode, which I aired yesterday was with Nikki Wicks, who is the brother CEO and creative director of Joe Wicks The Body Coach.And I loved that conversation, so I would love to hear what you thought of it. Today, I am interviewing Sam White, who is the founder and CEO of Stella Insurance, a female centric motor insurance business that's unapologetically led by women and designed for women. Now, this conversation was really, really good.I was super inspired by Sam. We had conversations around the fact of Why would you even get into insurance in the first place? I'm laughing saying it, but like of all the businesses that people set up, surely insurance does not seem like the easiest thing. And it doesn't seem like the most simple, it's a really heavily regulated industry.What makes someone starting a [00:02:00] business want to go into it? We talk about the fact that She was 24 when she started and that she loved solving problems and she was frustrated with some of the things in the industry. So it was her own kind of need for an answer that made her create the answer herself.We talked about how difficult it was for her as a woman, not only in this industry, but also to try and raise money and the difficulty that she had with financial institutions. And then we looked at what makes her resilient. How is she motivated? How did she pick a really difficult industry and go on to make a really successful business?I think you're going to be super inspired by this. I really loved her frankness. I really loved her direct conversation. It was a wonderful conversation. And I think that you are really going to enjoy this episode. So without further Here is the amazing Sam White. Welcome Sam to the podcast. How are you doing?Sam: Not so bad. Thank you for having [00:03:00] me on.Teresa: Well, thank you for giving me your time. I was just saying to you before we hit record that I don't think I've ever interviewed anybody who's in insurance or certainly not set up an insurance company. So I am fascinated about this conversation.Sam: So nobody ever, when referred to insurance,Teresa: think about like the entrepreneurial world, there's not many that, you know, go, this is the route I want to go down. So let's start there. So how, how is the big question and why did you decide that that was the business you wanted?Sam: Yeah, look, it's something that gets said a lot in insurance circles. People would say, nobody actually chooses to go into insurance. They fall into it. I think my path was probably quite different in the, I set up my first company when I was 24, um, and really just because I couldn't stand the thought of working for somebody else.I realized I was unemployable at a very [00:04:00] young age. Young age. And so I didn't really care what I got in. So as long as it meant that I could work for myself and be independent and not have to kind of live by somebody else's rules. So the first business that I set up wasn't actually in insurance. It was around insurance.I set up a business supporting insurance brokers with their motor claims. And the only reason I did that is because the only job I had. previously was in that sector. So it was what I knew and it seemed like a safer landing point. And it kind of evolved from there.Teresa: So 24 is very young to start a business.Was that something that had always been on the cards? Was your parents, were they entrepreneurs? How. Did you get into that?Sam: Yeah, look, we, uh, my mom had had her own business when she was younger, so there was probably some kind of seeding of that, that mentality as, as a [00:05:00] child. But I think, you know, as a teenager, I used to go out washing cars in the neighborhood to make money.I always had that energy about me of wanting to create something in the moment out of nothing. And I, I didn't like, you know, I had Saturday jobs. I had a job in Gregg's actually as a, my sort of first paid employment and I didn't get paid a lot and it was very, very hard work and I hated the rigidity That kind of structure.So I think I was always of a mind that I wanted to push out against that, that kind of framework.Teresa: Yeah. And I think I always, I used to joke, and I don't say it so much now that I'm like an accidental entrepreneur, because that was never, I wasn't one of those people. I follow rules really well. I love being patted on the head and being told I've done a good job.So the fact that I now have my own business is mind blowing. And again, I could never go back to [00:06:00] it. But I think like, if you've grown up and had that kind of passion, what Because again, even though you'd had some experience in that industry, that doesn't seem like a particularly easy industry to get into.It feels like there's loads of legal stuff and you've really got to know what you're talking about.Sam: Yeah, it is. It's heavily regulated. It's also extremely Male dominated, which I talk about a lot. It's, you know, it's financial services. So the majority of senior decision makers in the industry and male, it's not necessarily an industry that really attracts entrepreneurs either, because it's seen as a very capital intense area and therefore it, it puts people off.For me, I just like solving problems. And I, I kind of, I'd, I'd started because I'd started working in claims, I kind of understood the industry almost under the, the [00:07:00] hut in terms of some of the challenges that the market has generally. And as I'd started to build out a claims business and work with insurance companies, I was getting frustrated that there was things that I wanted to change.That I couldn't change because I wasn't in control of that part of the process.You know, it's funny you talk about the accidental entrepreneur. My personal belief is that 90 percent of us are accidental entrepreneurs, but some are better at lying about it post being successful because, you know, I, I, I don't believe in this really thing.Cookie cutter, clean plan that plays out exactly as you expected it to. And it's one of my big objections to sort of traditional VC is, uh, they, they, they tend from my experience of them to come from the big consulting firms. Come from a financial background. [00:08:00] So you sort of CFO mentality that says that everything works on a spreadsheet.Then real life happens. And, and, and that isn't how most businesses that I know and entrepreneurs that I know, and I've met a Tom that have been wildly successful. And when you're sat at that after dinner party and you're chatting and you really get to the honest nub of it with them, they've all had that rollercoaster of experience where they thought they were going in one direction and then they had to go in another and the pain points and the trauma and all that stuff.And it kind of flies in the face of the. The way that we expect them to present when trying to raise funds, the two of them really kind of fit together very well.Teresa: No, and I think, you know, this is where we look at like people's zone of genius. And I think to be an entrepreneur, to come up with those ideas, to have the guts to go out there and do it, to be [00:09:00] brave, to be scrappy in those early days, like they're not necessarily the, the spreadsheet type skills that you would have necessarily.So, so one thing that I really want to understand is when you decided to start, when did you start Stella Insurance?Sam: So Stella Insurance I launched in 2020 actually in Australia. Um, but I, I had the backing of my own successful businesses in the UK that I'd organically grown to be able to do that, to even be able to go out and check out the market and say, is this something that, um, I could do, uh, was possible because of the business that I'd built previously.Teresa: Okay, so you hadn't necessarily had investment in those other businesses, not because you had grown such a good business and had such a foundation that enabled you to kind of flip onto the potential new business. So had you got [00:10:00] investment from day one in that business? Did you literally start with, I'm, I have investors for this?Sam: So with the Australian business, it was the first and only time I had any kind of investment. So part of it was my own investment. So I, as what I said for myself with, with Stella was, I really want to do this. I really love the Australian market. I love the potential of what we're going to do with this business, but for this, because I've done the organically grown like freedom services group had got up to 20 odd million pound of turnover and it was profitable.But it is, you know, blood, sweat and tears, lots of falling over and face planting the mat and getting back up again. And I said, I, I want to experience building a business with funding and backing and what does that look like? So I got a small amount of local VC funding. And I put money in and I also actually interestingly [00:11:00] did a media for equity deal, which was my first experience of the whole media for equity dynamic.I did a deal with Bauer Media at the time across all of their female magazines in Australia. I got sort of 15 million in inventory across their now magazine, Marie Claire, et cetera, to launch the brand. But it was a, I'm not doing this by myself again. I want to have somebody in on board day one.Teresa: So there's a couple of things I just want you to clarify for me.So when you talk about the media deal, can you just explain to listeners what you mean? What does that look like? What is it?Sam: Yeah. So look, there's, there's many different ways to skin a cat, as I like to say. And over the years I've learned that bartering in business is really helpful. So you can't always, getting debt into a business, getting traditional investment is unbelievably hard, particularly if you don't fit the classical, Mold.And what I've learned over the years is that you can [00:12:00] exchange things. So if you know that you're providing a service that another bigger business has a requirement for, you can sometimes do a deal where they may help forward fund you in order to be able to get more of what they want from your business, from a supply chain viewpoint.Um, media for equity is, is for me, is a bit of a bartering system where You've got a company like Bauer who have various media businesses, whether it be magazines, radio, etc. And they will have inventory that they are selling to other companies. And a media for equity deal is simply saying, is it me paying you for it?I'm going to give you some shares in my business. And in doing that, you're, you're playing for the long term. So you get, you're going to give me some of this space. You're going to help support the marketing of my business. But you accept the fact that I'm not giving you cash day one, I'm giving you a share of [00:13:00] the business and hopefully we'll all win together in the future.Teresa: So I'm assuming then for someone listening to this and maybe thinking about, you know, straightforward, we'll give you some money for a percentage of our business. And then this type of investment. What would you do? Is there one that's better than the other? Is there a reason you chose that one? Would you have rather had the straight money if you could?Sam: Look, there's lots of different ways of looking at it. I can only speak to sort of my motivation. At the time, the deal metrics were more favorable than I would have gotten a straight cash for the equity deal. But also my mentality was, If, if you just purchase the media, it's an exchange, it's a financial exchange, but it's done.You've spent the money, they're gone. If it's a media for equity dynamic, then they only get that return if you're successful. So one of the [00:14:00] motivating factors for me was the idea that there was skin in the game on both sides, that there was, there was a sort of active interest in being, um, in the business being successful and being able to do that.But the, the other factor was. I think the media world is probably more open minded to different types of entrepreneurs than the financial world. And I had had a terrible time of it trying to raise money over the years. In, in my previous businesses, my, my original bank manager, when I set up on my own, when I was 24, the first thing he did was remove my personal overdraft.And that kind of was a pattern across the, the entire time, whenever I've engaged with financial institutions, it's just not, it's not been good for me. So, I kind of, you know, their engagement with us because we were a fresh brand, we were doing [00:15:00] something different and interesting. They were excited by the possibilities of what we wanted to do as, as a business.And it was a very different response to the response that I'd had before.Teresa: And that is so interesting and kind of really nicely brings us onto the work that is being done with Chavarron Tapped is that one of the, when you think about investments and people who give investments, they tend to fit a very small, box and the people that you had like this TV box and then the people that they're giving investments to.And that was one of the most shocking things about when we went, um, at the time recording this, it was last week. I knew the stats would be bad. Like as a woman in business, I knew that. The people getting funding would be low when it came to anybody that wasn't necessarily a white male, but I was gobsmacked.I mean, from your point of view, obviously you weren't [00:16:00] surprised because you've been in it, but what were your thoughts about it?Sam: I wasn't surprised. I mean, it, it was even worse than I thought and I had a fairly low opinion. So it was, it, it was kind of like I was, I'm just, I'm a bit embarrassed for them.So like I'm a part of a lot of female entrepreneur groups and some incredible women doing phenomenal things and, and the thing that I've found in my experience of dealing with. Female entrepreneurs is they often have like a societal lens as well. So they're not just building businesses that are good for them.They are trying to build businesses that are good for everybody. And this is a consistent theme that I kind of come across. So. I, I look at them and I go, why on earth wouldn't we be backing the, these incredible women? And for, I think, you know, the Rose review pointed out that if we backed female entrepreneurs in the same way that we do men, there'd be another 250 billion [00:17:00] in the UK economy.So I look at that and I go, this is like, it just doesn't make any logical sense. So yeah, the stats were hugely disappointing, but not surprising. And having got a small amount of investment in Australia, but then trying to do a series A after really successfully scaling the business, you know, to a substantial number of customers and turnover and being very close to profitability.And systematically failing in that endeavor, having been told that we were, like, perfect profile, perfect, you know, incredible this, incredible that, I kind of, I kind of wasn't going in there with an expectation that the stats were gonna surprise me, put it that way.Teresa: Yeah, and I, like, it just, for me, I work, I would say, probably 90 percent of my audience are women.And, I think we're starting on the right foot anyway [00:18:00] in getting in a business and the day to day things of running a business of, you know, I had a, in one of my groups, there...
In this exclusive series I interview five distinguished entrepreneurs, courtesy of Channel 4 Ventures, starting with the incredible Nikki Wicks, CEO of The Body Coach. He shares fascinating insights on the evolution of their business, their content strategies, the shift to mobile app development, and the challenges and opportunities in separating a personal brand from the business. Ideal for small business owners, course creators, membership owners, and coaches looking to understand the dynamics of scaling a business and attracting investment, this episode highlights the importance of investment when scaling a business. Full of practical tips and inspiring stories, you’re going to love it! KEY TAKEAWAYS COVERED IN THE PODCAST1. The Power of Media for Equity: Investing in media can be a game-changer for scaling a business, offering both exposure and growth opportunities. 2. Investment Demographics: A large portion of investment tends to go to well-educated white men from top universities, highlighting the need for more diversity in investment opportunities. 3. Brand Evolution and Challenges: Nikki Wicks shares how The Body Coach evolved, focusing on content strategies, transitioning to mobile apps, and balancing personal branding with business growth.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Nikki Wicks on LinkedinConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or TwitterTranscriptTeresa: Hello and a really warm welcome back to this week's episode of the Your Dream Business Podcast. And this week I have something very special for you. You see, we're not just doing one episode like [00:01:00] normal. We're actually doing. Five, which I know sounds a bit crazy, but I have a super special podcast series that we're doing for this week only.You see some time ago, I was invited by channel four to go to their offices in London because they were having an event alongside other media sort of business outlets and leaders in business. amazingly got invited along to go and see what they were doing. And as part of this, I have put together a special series of podcast episodes.As part of this event, they had four really amazing entrepreneurs come along and talk about various things. And I was given access to these entrepreneurs and the ability to interview them for the podcast. So this is going to be really, really cool because I have got some people who are coming up that you will probably recognize their [00:02:00] business names, if not their names.For those of you who are not in the UK, Channel 4 is one of our main channels. So like the BBC, you'd probably know about that if you're not in the UK. Channel 4 is one of those channels. So it's, you know, one of the first four channels that we UK. So it's quite a big deal from my point of view to be part of this.But basically, Channel 4 has an arm of their business called Channel 4 Ventures and it's an investment team within Channel 4 that specializes in media for equity, where high growth, unprofitable startups exchange shares, i. e. equity in their business for Channel 4's advertising space. So if you want some investment in your business rather than getting money, you can do that.You will get advertising and Channel 4 would get a, you know, part of your business. They would get a section of your equity. Channel 4 Ventures has completed over 50 deals backing companies such as What3Words, Oddbox, Purple Bricks, [00:03:00] Crowdcube, and Pinterest. So the reason I was invited is because Channel 4 Ventures did some research about who was most likely to get given investment in their business.And I know this is going to surprise you all, but it was mostly well educated white men. And they basically did this research, which didn't really come as a surprise to anyone in the room and the entrepreneurs that I speak to in this special little series I've got here. So basically, um, They profiled hundreds of founders that had secured investment valuing their company at a hundred million or more since 2013.And the data was based on analysis of founders own disclosure of their race, gender, education, background, employment history, and company base. And this was just some of the data that was found. So 94 [00:04:00] percent of founders were men, despite men representing only 41 percent of all UK graduates, and those founders We're 51 times more likely to have graduated from an Oxbridge university or it's us equivalent.Consumer companies in London, Oxford, and Cambridge are 11 times more likely to have raised valuation of a hundred million plus than companies located anywhere else in the UK. And white university graduates are 10 times more likely to have founded a consumer company with a valuation of a hundred million plus than a black university graduate and nearly twice as likely as an Asian graduate. So like I said, none of these stats, I mean, they are all shocking, but when you think about it, it's not that shocking to hear in terms of not that shocking from an unexpected point of view. It feels surprisingly, yes, that sounds like what it would be like, although it's not fair.It's not [00:05:00] right. It's not okay. It does feel like, well, I get it. I get that that's the case. That's not a surprise to us. And it's broke and they need to fix it. So when Channel 4 came to me and spoke to me about doing these podcast episodes, I was a little bit kind of, is this going to fit with my audience?Obviously you are my audience listening to this and most of my audience, that listen to the podcast are small business owners, lots of online business owners, very female heavy, or people who identify as a female heavy audience. And part of me was like, this really doesn't fit. Like I'm talking about bigger businesses.I'm talking about capital investment, media for equity, things that I don't necessarily understand well enough. But then. I thought about it and I thought, no, that's the reason I should do it. The reason I should be doing it is because we should be having these conversations in places where they don't typically happen [00:06:00] in places where you wouldn't typically hear about it.And I was being given an opportunity to bring some information to you and in the process, bring some really cool business owners to you. And actually, that's what I'm going to do. So I am really, really happy about doing this, about bringing a conversation to you that might seem like it's not one that you've thought about.It certainly wasn't one that I've thought about. I had the conversation, I think, with one of the guests about, you know, I don't ever see me ever wanting investment in my business because it's just me. And I, I can't see why I would need that. However, This type of things, the investment sort of, you know, space has been behind closed doors and in most cases, from my opinion, quite fancy closed doors, so unless you're a white straight male from Oxford or somewhere like that, then you don't have these conversations, which is why I thought it was even more important.to have these [00:07:00] conversations. So Channel 4 gave me the opportunity to speak to some amazing, amazing business owners. And this week I am going to be sharing with you an interview from those five different people. So we have four business owners and then someone who works for Channel 4 who heads up their Channel 4 ventures.And They were fascinating conversations for so many reasons. There is so much that you're going to get from this, not only hearing what some incredibly successful business owners have to say about how they became incredibly successful, the drive they have, the way they look at problems, but also you're going to get an understanding of this may be part of a world that you didn't know about, or maybe you did, and I'm just kind of bringing it back to you.The world of capital investment. private equity, all words that I wouldn't understand a lot about. I know a little bit, but not a lot. So this was as educational to me as hopefully it will be to you. And it [00:08:00] was super inspiring. So like I said, we have some amazing, amazing guests coming out. And today we are kicking off with the super, super lovely Nikki Wicks, CEO and creative director at The Body Coach.Forward slash Joe Wick's. Brother, if you have not heard of Nikki or Joe, the Body Coach is a global fitness and wellness company on a mission to make the world fitter, healthier, and happier. Previously, Nikki was a journalist and an editor working across sports, lifestyle, and trade magazines. Prior to joining the Body Coach, Nikki was based in Singapore, where he worked as an editor at Campaign Magazine.His team, Austin affectionately. Call him the crying CEO and Nicky thinks one day this will make a great title for a biography if he ever writes one. Fun fact, Nicky was an extra in the final Harry Potter movie where he played a snatcher, a member of an organization of bounty hunters formed by [00:09:00] Lord Voldemort, which I'm completely gutted I didn't read prior to interviewing him, so I wasn't able to ask him about it, but still, it's still an amazing episode.So like I said, This week, you're going to get an episode every single day, Monday, Tuesday, Wednesday, Thursday, Friday. I've got some incredible business owners, some incredible conversations, and I hope you enjoy them. Let's get on with the first interview. Nikki, welcome to the podcast. How are you doing?Nikki: Hello, morning, Tracy. Yeah, good. Good to see you again. Um, thank you for inviting me.Teresa: My pleasure. So I want to be super honest. You said to me before we got started, you don't often do podcast interviews. So, and I guess this would make sense when we explain who you are and what you do.So, Can you start off by just explaining to my audience who you are and what you do?Nikki: Sure. Yeah. So I'm Nicky, but, um, I'm the CEO of The Body Coach. Um, I guess firstly, actually I've done it in the wrong order. I'm Joe Wicks's brother. You may have [00:10:00] heard of, lots of people have heard of Joe Wicks and, and actually be surprised. Some people scratch their heads when you, when you say The Body Coach, even though they're, you know, Joe is The Body Coach, but yeah, I'm Joe's, Joe's brother first.CEO, now CEO of The Body Coach, which always feels weird when I say that because it was, yeah, I never thought I'd be CEO of any company, but yeah, here we are.Teresa: So that immediately brings up loads of thoughts and questions in terms of How did you get, because like you said, you, you never expect to be a CEO of any company.So how did you get to come into the company in the first place? Because working with a family member, I have three siblings, two older sisters, one younger brother. I'm not sure I could work with any of them. So working with a family member and then becoming CEO, how did all that come back? Was it from day one or was it as it grew?At what point did you kick in?Nikki: Yeah. And, and you meant, you know, that concern about working with a family member was a massive thing for me. So [00:11:00] Joe and I are very close. We've always been close. We're, we're close in age. There's 18 months between us. You know, my, my mom had us very young. She was 17 when she had me.And I think she was just 18, just no, maybe just 19 by the time she had Joe. So very, very close as siblings. And I was working as a magazine editor and journalist for about seven years. And when Joe asked me to come back and, and help him, I said no, pretty much straight away. And was like, look, don't think that's a good idea.You never, you never hear many happy stories about family members working together. And I just was very worried that it was gonna affect our relationship. So for about three months, I kind of resisted the idea of coming back and, and working with him. So, yeah, that was a thing. But no, to answer your question, so, um, Joe and I, we're living together.So the body coach has been going for 12 years this year. So 2012. And I, I won't go the, the short version of the story. And Joe started out as a, you [00:12:00] know, a personal trainer doing bootcamps in the park. And that was in 2012. We were living together at the time. Um, and I was working as a journalist on the London Olympics.So had an 2012 was an amazing summer. I always looked back at, with such good memories, having a chance to work on the official magazines and programs for London 2012. And Joe started at this boot camp in Richmond then I was living with him. Yeah, it was sort of, you know, in those very early days, it was, I think all the family at some point was out helping him do some flyering.We were all kind of, called it, called to do a shift, handing flyers through doors to try and get him, you know, more people sort of coming to his boot camp. And so then I carried on with my career, he started out, and then Yeah, I think it was 2015 when he'd started to get a quid, got a bit bigger following on social media.And, you know, he sort of said, look, I think this is, he started getting some traction and really wanted to sort of, you know, give it a go and try and, you know, his pitch to me was come and help me get more people moving and more people, you know, I really think we can use social media and people seem to be connecting [00:13:00] with my message that he was putting out.And yeah, so I, I eventually came back, I was living in Singapore and I decided to come and, you know, see if I could help him out. Yeah. Cool.Teresa: What were you doing in the early days? Like what was, because I guess a lot of his business at that point was social media, like huge amount of content creation. So, and obviously that is a hard thing for someone else to get involved with, especially when it has to be his face.So was there a natural kind of fit for you to come in and go, this is my skill set. This is where I could be a great asset.Nikki: Yeah, a hundred, a hundred percent. Like I, you know, I was very clear that I said, look, I, I, um, I think I can help you with a certain part of, you know, what you're, what you're trying to do and it was content and the media, I guess I, you know, having worked as a journalist, I'd, you know, I'd originally wanted to work in magazines.I still love magazines now. Like I still love print. Even, uh, you know, during my career as a journalist like print was starting to struggle and, you [00:14:00] know, it's moving more digital. So a lot of the work I had done, you know, before coming back to Joe was sort of, you know, content, building community, engagement, and really kind of like, I'd say, yeah, it was very kind of content.That was my expertise, really. You'd now call it content. I mean, I was a journalist and a writer and an editor, but that was becoming more and more digital and social. So, you know, Twitter was a huge in, you know, in the early and still is for, for journalists and for media companies, I'd started doing more video over some of the projects I was working on.So there was a real, like natural, my skillset was very much in, Content, creative, I suppose, like ideas of how do you engage people and when I, when I originally came back, my role was, yeah, as head of content was the role that we sort of loosely gave myself. But it was very much like, let's launch a YouTube channel, let's do more video content on social and it was always about how do we reach more people [00:15:00] and how do we get more people moving or cooking healthy food.You know, and Joe had already started the Lean in 15 videos at this point. He was, he was well into that, but I guess we really just doubled down on, when I look back now, I think we really kind of doubled down on like content and engaging and building community. And it's still 90 percent of what, of our business now, I would say.Teresa: Joe kind of got the dream, right? I think I work in an industry full of online business owners, so loads of people who have courses and memberships and coaching, and they are super skilled and passionate at the thing they do. Like Joe, you know, they have a service that maybe they offer one to one or maybe they do done for you staff.And then they want to move into the one to many, which is exactly what, what Joe's done. And, and really to look at his business. And as I think I mentioned to you, when we met that him and I spoke at the same event and I met him, which was lovely, like he's the dream, like he's the, his business is like, Oh my God, if only our businesses could be as big as [00:16:00] his.Was there something like, was there something you look back on now and think that's what caused that? Or is there something, would you view it very differently now doing it? Do you think that success would, I've asked you two completely different questions there, so let's start with there. Is there something that you look back on that think that's what caused it?Nikki: Yeah, I mean, Joe gets asked that a lot over the years and I, and I, and I can't even think what his answer is to that question. I was there a moment or was there a thing? I think now, like, you know, 12 years into the journey, I think, Joe's, I, I, this is just my opinion, my view is that Joe, Joe's superpower I think is his ability to connect with people like he, and, and whether that's on, in, in real life, face to face or over digital platforms.I think he's, you know, he's, he's, he's got a natural, very natural way of connecting and he has a lot of empathy and compassion for, for people. And I think [00:17:00] he, he genuinely cares about.
Have you considered the importance of truly understanding the transformation your customers desire in order for your business to be successful? Many business owners can miss the mark with this, resulting in ineffective marketing and lost sales which we do not want. So in this episode, I share a structured approach with seven key questions to uncover the exact transformation your customers want. Through real-life examples and actionable strategies, I explain how identifying this transformation can lead to a truly successful launch. You’ll also get a FREE downloadable worksheet to help you apply these insights to your own business. KEY TAKEAWAYS COVERED IN THE PODCAST1. The Power of Transformation: Understanding the desired transformation of your customers is crucial for creating effective marketing messages and products. 2. The Seven-Question Framework: Use the seven-question framework to uncover the core desires and motivations of your target audience. 3. The Importance of Authentic Connection: By truly understanding your customers' needs and aspirations, you can build stronger relationships and drive sales.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptDo you really know what your customer's transformation looks like? And more importantly, do you understand why it's absolutely critical to your business success? So many business owners that I've worked with think they know what the transformation is that their customers want, but in my experience, most of them don't.
And if you don't have clarity on that transformation, then your marketing message is likely missing the mark, which means you are leaving sales on the table. That's why today I am walking you through the seven key questions that I use with my clients to uncover the exact transformation that their customers truly want.
And when you get this, and you truly understand the transformation your customers want, it's going to be the difference between a wildly successful launch, And one that falls flat.
Hello and welcome back to another episode of the your dream business podcast. Thank you so much for hanging out with me. I really, really do appreciate it. I know that your lives are very busy and my aim is to deliver you some really good strategic, inspirational content that hopefully helps move your business forward.
[00:02:00] Today, is a great episode. I nearly said good and I thought, can I say great? Yeah, I can say great. It's going to be great. Today we're going to be talking about understanding the transformation that you are trying to get for your customers, because this is something I have seen so many people get wrong and it's really harming their business and it's really harming the results that they can get in their business.
So I wanted to do an episode just devoted to how do you understand and how do you find out the transformation. But this is incredibly difficult to do when you're talking generically because it's such a personal thing and it's so easy for me to sit with a client, be on a group call with some of my members, and for me to get the transformation out of them really quickly because I'm asking the right questions, I'm probing, and also My job as a marketeer is that I understand these things and I can work out the transformation pretty quickly, which then [00:03:00] enables them to better market to these people.
So how am I going to help you understand your transformation when we're doing this over a podcast? Well, I've got some real life examples to give you and that's how I'm going to do it. The other thing that I've done is I have put together a little download with the key questions that I'm asking in this episode so that you can Ask yourself these questions and hopefully get to the right answer.
So if you want to download that, head over to teresaheathwareing.com/376. They're the numbers, not words, and you will be able to get the link for this free download where the questions that I'm going through here, which are ones I ask people when I'm having a call with them.
They're the questions that you're going to get to be able to have in a worksheet, make notes and come up with your transformation for your customers. The reason this is so important is because basically this is everything. This is all the marketing that we do. Everything is around, where is your customer now and where are they trying to get to?
[00:04:00] And anything that you create from a sales page, webinar, landing page, lead magnet, any of those things all leads to what is the transformation that your customer is looking for. In this example, I'm going to give you, I'm going to treat it as if we're doing a webinar for these customers, because one of the things that I've been talking about and I share when I talk about launching is that we do a prelaunch.
So the prelaunch is before you even talk about the fact that you're going to do a webinar or a challenge or a bootcamp, there is certain content that you have to do in the prelaunch that is going to prime and ready your customers and. Get them to the point you need to get them to in order to then start promoting the webinar or the workshop or whatever it is that you're going to promote before you then go into the sale.
And there is a really smart strategic process in which we use to go through this because [00:05:00] if you don't have this, you're kind of just dropping things on them and some people will get it, some people won't and hopefully by the end of this episode, you're going to understand what I mean by that. Also, if you have any friend in business and you really want them to succeed, I want you to send them this episode and say, this woman who I listened to, she said, I had to send it you because I want you to succeed.
So I want you to do that. And I want you to send them this episode because I promise this is going to help anyone in business, even though the examples I might give are webinar examples or talking as if we're doing a webinar, don't fear. I'm just using the launch process and the webinar process as a way to structure me.
It's not really that you have to go through a webinar. Okay, so let me give you a really wide example, and then I'm going to give you two actual examples. One, actually, at time of recording that I just had last night. So at time of recording this, I am running my [00:06:00] webinar workshops and we had the first call last night and this was actually a conversation I had on last night's call.
So it was such a great one as I was doing this podcast recording today. And then another of my clients, I'm using them as an example to give you another idea how this works. Okay. Let's start with the big example. Big example is, imagine you want to book some flights. When someone markets you from, I get BA emails all the time because I used to fly with BA all the time, although they're not great between you and I.
So, so I get emails all the time. Now BA very, very rarely market the plane or the flight to me. Because the transformation I'm looking for isn't getting on a flight. The transformation that I am looking for is getting to the destination. So when an airline company promotes or markets their services, they never share, or I [00:07:00] don't say never because you never know, but they predominantly do not share content around the food you're going to have on the plane, or the seat, or.
what it's like waiting for the plane or any of those things about the actual journey itself. They show you the destination. They show you the thing that you're going to get at the end of it. When it comes to the transformation that you're looking for as a customer, you're looking to get somewhere.
You're looking to get to a destination. And In all reality, you don't really care how you get there. You want just the quickest and easiest, and that just happens to be a flight, predominantly for places that are not in your country. And they know that. They know that the plane journey is just part of the process.
And the plane journey is the means to the end of getting to another destination. When they mark et They don't necessarily market around the plane journey. They market around the destination. They [00:08:00] look at what is it our customers want. What they want is to get somewhere they're not. And that's where they focus their marketing.
So that's a really simple way to understand marketing the transformation, not necessarily the thing that you do. And this is the main problem in, in small business marketing and online marketing that I see. is that people are trying to sell and promote the thing they do. Whereas that's not always what your customer wants.
Now, I'm not saying you never talk about that. You absolutely do. However, when it comes to really trying to hook your customer in for something like a webinar or hook them in for a lead magnet, it's less about the thing that you do and more about the transformation they want. Okay. So that was a kind of warmup as a really silly example.
Let's talk about two very real examples. What I'm going to do is take you through the structure and this structure is what I've put in that freebie for you that [00:09:00] you can find at teresaheathwaring.com/376. The first question I want you to think about is what is the product, service or program that you want to sell?
So in this example that I've got, this was a membership aimed at therapists that was there to help them with their business mindset and marketing. So that was the thing that the client wanted to sell was her membership that helps them with their business marketing and their mindset. Question two, which I obviously asked her on this call, what is the biggest problem that your customer has that your product service or program helps them fix?
Your customer is going to have a ton of different problems and you are probably going to fix a ton of different problems, but I want you to think of the biggest. What is the one thing that's on their mind? What is the thing that is the biggest problem that they have? When I asked her, she said that their biggest problem was that they didn't understand how to market themselves or how to use marketing.
So my next question to her, and my next question to [00:10:00] you is why is that important to them? And her response was. Well, if they have no understanding on how to market themselves and they don't want to be visible, then they're not going to be able to reach their ideal client. And I asked her again, and why is that important?
And she said, because they want those clients to engage in therapy services. Now, that's getting to the transformation. We have to dig a bit deeper. And sometimes you have to go, and why? And why? And why? And why does that matter? And why does it care? And one of the things I said to her last night was, actually, they would happily not do any marketing.
If I said to you tomorrow, that you could run a business, make loads of money and never had to do a reel again, or so what show on social media, or do any kind of marketing, you know. Like me who would snap my hand off, right, because that stuff's hard work and it takes a lot of work. So I don't want to do it.
Sometimes [00:11:00] I do, but like people generally don't want to do these things, but they're doing them because it's a means to an end. If I said to people, and I always joke and give the example, if I said to you, instead of doing a webinar, you could stand outside with a sandwich board and it would get you more sales.
We would probably do it. I might need to have a mindset work with you first, but. Ultimately what we're trying to get is sales and ultimately what her customers are trying to get the sales. So that's why when I kind of pushed her and said, and what does that mean? And why is that important? And what's that thing?
And the final question was so that they can, what is it that they're trying to do? So their main problem and the transformation that they were really looking for was they wanted to engage more therapy clients. They wanted more customers because ultimately they want to make some more money in their business and in businesses that often comes down to it.
However, you can't just jump straight to do you want to make more money in your business because that isn't quite hitting the same thing either. So we got to that point where [00:12:00] she kind of confirmed that they were looking for more clients and the marketing was the route to get more clients. So then I asked her, what's the one thing that you can teach or share in your product, service, or program, in her case, it was a membership that is super effective when helping them with.
And that's where you would fill in whatever your kind of transformation was. In her case, it was helping them with getting more clients. That's where we need to look at your product and go, out of all the things that you help them with, out of all the things that you teach, out of all the things that you share, what is one of the most effective things that really helps them get more clients in her case?
So one of the things that she said was niching, is that she teaches niching in her membership and actually that's a really good and useful way for them to get more clients. So I was like, awesome. So what we would do then is we would do a webinar around niching. And we would probably [00:13:00] use some language along the lines of how niching can help you get more clients because their ultimate problem is they want more clients and her thing is that they, she can help by niching.
So I hope that that kind of makes sense from that point of view. We I find out what the product was. We find out what the general reason for buying that product is. And then we kind of hone down and down and down and really got to the crux of it. Then we basically looked at what in that product is the one thing that will help them, that is the most super effective.
Then we've taken that and their transformation and put it together into a webinar. So. I said that the webinar could be something like, you know, how to niche and, or, you know, how niching can get you more clients. So the reason I wanted to give the webinar example or a launch example around this is because I teach that prior to any launch, we need to do pre launch content.
And I really hope you're going to understand [00:14:00] why we do it when I give this next, when I move on to the next question, the next question I asked her. All we talked around was what do they need to know or understand before you can teach them that? I'll just say that again. What do they need to know or understand before you can teach them that?
So let's go back to her example that how niching can get you more clients. Well, they would need to know what is niching, like, let's, we have to assume that your customer knows nothing. Now, I don't want you to go like, so, so, so very basic, but you do need to go probably way more basic than you think you do.
So she could create a post or some content around what is niching. She could create content around how others have niched in that industry and what it's done for them. Then the final question, which is all part of the pre launch content, is what objections might they have about learning [00:15:00] about the thing?
Again, in her case, it was niching. So what objections might they have? First objection might be, do I even need to niche? Why is niching important? Do I have to have a niche? So try and think about what are the objections that People are going to come up with things like, does niching really get me more clients?
So you might want to share content around someone who niched and got clients. Can you see how honing into these things is really helping discover and understand that transformation and then helping you create content to get people ready for. You helping them with that transformation. Okay. I'm going to go to another example.
I really hope that one helped. It's a different example because I wanted to give you some different things to focus on. So example number two is someone in my community who has a course that helps tutors get international students. So let me just [00:16:00] explain that just in case you're not sure, because I wasn't, basically they used to be a teacher, they no longer wanted to teach, they then became a tutor and they're currently teaching people in the same country as them, but they want international students.
That's what she...
Have you heard of Wealth Dynamics? It’s a personality profiling tool that I’m fascinated by and in this episode, I interview Osmaan Sharif, a Wealth Dynamics profiling specialist. We get right into the various profiles and how business owners can leverage their unique strengths for optimal performance. We talk about the significance of aligning business strategies with personality types to achieve greater success and even better, greater fulfillment. I also share my own journey of understanding my entrepreneurial profile. Ideal for business owners, coaches, and entrepreneurs looking to align their business strategies with their inherent strengths, this is a fascinating episode that I know you are going to love. KEY TAKEAWAYS COVERED IN THE PODCAST1. Understanding Your Wealth Dynamics Profile: Recognizing your unique strengths and weaknesses can help you make informed business decisions. 2. Aligning Business Strategies with Personality: By aligning your business strategies with your natural strengths, you can increase your chances of success. 3. The Power of Self-Awareness: Self-awareness is crucial for personal and professional growth. By understanding your Wealth Dynamics profile, you can develop a deeper understanding of yourself and your motivations.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Osmaan Sharif on Website, LinkedIn, InstagramConnect with Teresa on Website, The Club,Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: Have you ever taken advice from a coach or watched an expert do something and try to replicate it and it just did not work and then you thought you're the problem? This is exactly what happened to me recently. I took some advice, I tried to do something in my business and I didn't like it at all. And therefore, It wasn't as successful as it could have been.And it wasn't until I did the Wealth Dynamics test and spoke to today's guest that I realized why that was the case. If you, like me, are interested in learning more about yourself and how you best work, then today's episode is for you.Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.[00:01:00]I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the. Season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way.So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started.Hello and welcome to this week's episode of the Your Dream Business Podcast. I am your host, Teresa Heath Wareing, and I am very grateful to have you join me. I genuinely mean that. I know your time is so very precious.And if you're like me, you are listening to this while doing something else. Normally I'm getting ready in the morning and it's a toss up between listening to a podcast or an audio book. So the fact that you are listening to me. Honestly, I am so grateful because you have lots of options out there and I really [00:02:00] appreciate you being here and I'm not going to waste your time.I try and bring you the best of guests, the most effective strategies and tactics. And today is going to be a really, really good episode because if you're like me, you love a personality test. I love them. I have done Enneagram, Myers Briggs, Human Design, Money Archetypes. I have done so many and I find them all so fascinating.But one of the tests I hadn't done was Wealth Dynamics. Now I met today's guest some time ago, Osmaan Sharif. I met him at an event. We were speaking together and he asked me if I had done the wealth dynamics test. I said, no. And I literally looked at the options and he looked at the option. I'll say he knew the options and he said, you're a star profile.And I read who else was a star profile. And I went, yes, I think I'm a star profile. However, in preparation for this episode, I decided to actually take [00:03:00] the test. I did it through his website. We'll make sure we link up to that in the show notes because it's actually cheaper to do it through his site than it was to do it through the main site.So I did it through his site and I did the test and it was fascinating. However, what was truly fascinating was when Osmaan and I got chatting actually before the episode, but we do talk about it on the episode, I shared with Osmaan that I was really struggling and I shared a story of that I had started something in my business and, and it just wasn't going well.I wasn't enjoying it as much as I could and I kind of dreaded seeing it in my diary. And Osmaan and I had a conversation and he said to me, because he saw a copy of my results because it was done through his site. And he said to me, can I talk you through your results? And I said, yes. And he talked me through what my results were and he said, there's no wonder you don't like the thing that you've set up.Because actually when I look at your wealth dynamics report, it tells me that you would hate that. And he [00:04:00] said, if you and I were going to work together and you would come to me and said, I want to start doing this particular service, he said, I would have told you to avoid it because you would not like it.And it was honestly, within like 15 minutes, I felt a million times better. And I made an immediate change and that change has now come to fruition in the business and I am stopping or reducing massively that thing that I was doing because it just wasn't fitting with me. And this is kind of the point, when I work with people, I ensure I take time to get to know them.And like I said, I tend to get my people, my clients, my membership to do things like Enneagram and Myers Briggs and money archetypes. So I can get an idea of who they are and how they like to work. And if you've done something before, or if you've taken someone's advice and it didn't work, you might be sat there thinking, what is wrong with me?Well, the truth is there's nothing wrong with you. That tactic, that strategy just wasn't for you because not everyone's the same. So therefore not everything is going to work for everyone. [00:05:00] And this is what this episode is all about. Osmaan works with the wealth dynamics profiling, and he uses it to coach his audience and to coach his clients.And in today's episode, We talk through the effect of doing a test like this. And like I said, I share a bit of my story in terms of what's happened to me at the, at the time. And then he talks us through all the different profiles of the wealth dynamics and what it means. And more importantly, how that has an effect on how you want to show up in your business and the things that you want to do in your business.And the truth is, when you find out things like this about yourself, it's really empowering. Because up until that point, you're thinking, what's wrong with me? Why doesn't this work for me? Or why am I not enjoying this? And when you find out that actually this is my personality, and this is the way I like to work, and this is what works for me, you suddenly go, oh, that makes perfect sense.And actually, I think we all just need a bit more empathy for ourselves in business and in life. So that's never a bad thing in my book. If you think [00:06:00] this episode is going to resonate with someone else, I would really appreciate you sharing it with them. Also, when I have a guest on, I love it so much, and I know they do.If you share it on social and tag us in, or DM them, or anything that kind of says that you enjoyed this episode, and Osmaan, I'm sure would love that. So without further ado, here's Osmaan. Welcome to the podcast, the amazing Osmaan Sharif. Osmaan, how are you doing?Osmaan: I'm very well. I'm super excited to have a chat with you.I know our chats always are really juicy, so I'm excited to get into today's.Teresa: Me too. And truth be known, we've already just talked for about 20 minutes about what we're going to talk about today, so I hope we don't ruin it. We just have to repeat a few things. So, Osmaan, you're a coach, but one of the areas in which you coach specifically around, which is music to my ears because I am a big fan of a personality test, is the wealth dynamics.So could you just start us off by [00:07:00] explaining what that is and how Why you chose to either pick that specifically or something to go along with your coaching.Osmaan: Absolutely. So for me, I absolutely am all about people. Okay. So that's kind of rooted into what I started. I started off as a HR manager in the corporate world, thinking that's a role to help people realizing quite quickly it wasn't.I deal with all the fun parts. That's the part that fascinates me, but also frustrates me Teresa, because we know that Not every human being is the same, right? But what I found really quickly was that when I was coaching individuals and I used to do lots of NLP courses and, you know, neuro linguistic programming is, I'd be in the room and it'd be, I could say the same thing to a group of people and some people would go and they would just make it happen and they'd find it really easy, but others would still find it really challenging.They're still following the same process or the same strategies. But it was like they were pushing a boulder up a hill, they were burning out, [00:08:00] or they were kind of starting to have lots of mindset challenges to go, I can't do this. But then when I remembered that thing, that we are all different and going back to my HR days, I've done all tests under the sun, you know, Myers Briggs, DISC and insight and all that.So I was really aware of it. And then one of my peers early in my business, so it was probably about four years after I started my business said to me, have you done the wealth dynamics test? And at that point I was like, I've done them all. I, you know, I know me, blah, blah, blah. And, and she's like, no, no, this one's really for business owners.So I thought, right, being curious, I did it and I came through as a trader profile and I'll go through what that means in a moment. Yeah. And you know, on one hand it was just this like relief. I was going, okay, that sold me. But then on the other hand, I was really frustrated thinking I've been trying to play the wrong game over those previous four years.Thinking that was the right way to do it. So that really then got me intrigued. I [00:09:00] then combined my, my training around NLP. I then went to get trained in wealth dynamics and I've been using that since. Honestly, Teresa, I do not work with a coaching client, or any business owner until I know which of their profiles are, because otherwise.It's so easy to give people the wrong advice. It'd be like going to the doctor and giving them one symptom like, Oh, I want to feel better. And the doctor would say, Hey, take this medication. They don't. They need to know like your, your, like your issues, the symptoms of what does that look like to that? So they can give you a specific prescription.And that's what I see. So even though people could be well intentioned by giving advice or people like me and you or your listeners. I'm sure they listen to podcasts. They go to conferences. Tell me if you've ever experienced this, you know, you go to a conference and you hear something, you go, I should do this.The next speaker comes on and they basically tell you to do the opposite thing, right? Or follow the opposite strategy. And instead of leaving inspired from that conference, you actually walk away more confused to going, what am I doing? Second [00:10:00] guess myself. But if we really know what our Wealth Dynamics profile is, I call it your entrepreneurial superpower.is because it is that superpower. It allows you to go, ah, that's the best things for me to do, or thank you, but no thank you for other things. And it stops that distraction and it keeps you really focused and much more confident in what you do. So that's, that's why I am such a firm believer of it.Teresa: Yeah. I love that.And I love, as you, I have done everything and it is so reassuring when you go, ah, of course, of course that makes sense. Yeah. But one thing that is so interesting about this is the fact that I've just come on and spoke to Osmaan and was like, you know, I'm, I'm, you know, struggling a bit at the moment and there's a few things in the business and he literally, cause I just did the test about a few hours back and he literally just looked at it and went, that makes perfect sense.And I said to him, which him and I will experience a lot. When you work with someone or when someone says, you should do this, right? And it comes from a good place, doesn't it? Like it comes from a place of [00:11:00] people who have been successful doing something. And then they think, I want to share this with everybody because this is brilliant.Right? So they, they give you an idea and I took on an idea and it's really unusual for me to do. So I say, Osmaan, I am. Generally tell me something and I'll do the opposite. 'cause I am that petulant, but I took, I took it on and then when it hasn't worked for me because I'm not enjoying it. You kind of think, oh, I'm the problem.And I think that is the problem with most business owners, with most people, when they take someone else's suggestion, and it's not that that was wrong and it's not that it was forced upon me. I took it and went, okay, this sounds great. Try to do it. It's not working for me because you, within a very short space of time, like, if you think I work with Osmaan, I'd go say do it because like literally within the first 15 minutes he speaks to me today, which is brilliant.But help me understand that actually it makes perfect sense why that doesn't suit you. So, so let's go through what the wealth dynamic [00:12:00] profiles are.Osmaan: Perfect. So in a nutshell, I'm going to be really big picture here, but you can find out more about this on my website, but there's eight different profiles. And the way I want you to think about this is that that means that there's like eight different games to play or types of business owners or entrepreneurs.So you've got those business owners that have that gravity towards the top of the wealth dynamic square. So you've got those that have lots of what we call dynamo energy. Those are people that are generally are big picture. They're much more innovative. They tend to see things like, you know, and the horizon in terms of this is where I'm going.So you've got the creator who's the classic person, give them a blank sheet of paper and they thrive. They're constantly coming with brand new ideas. They're really innovative and that's what, that's where their magic lies, right? But then the profile next to them is a star profile. And again, I know I'm going to go a bit techie here because I'm a bit grounded, but the difference is between a creator and a star is a star is still [00:13:00] a visionary big picture person, but a star does not need to come up with everything for, you know, from scratch.But they're the best at being able to think and go, how do I translate this? How do I then make this a accessible way for my audience. They love being on a stage or with people. That's where they get their energy and that's where they come alive, right? So they don't create, stars don't always have to create new concepts.Whereas creators love brand new things. They just want to start their own kind of way. So can you see that, that small distinction? Yeah. I've had business people in the past and big picture. But even if they're trying to play the creator game, that's a different game compared to the star. It's like, you know, you're in the same playground, but you're just playing with different apparatus and different kind of, you know, equipment.And then you've got mechanics. So mechanics are also really, really big picture. They're very visionary, but the difference between them is they're really good at seeing What could be better? They're better at optimizing, right? They're [00:14:00] not the best person to have a blank sheet of paper. And that's where they're able to look again, like, oh, this, like, let's say, for example, on a, you know, on a funnel or a launch, they're quite good at being able to go, If we tweak this a little part, let's see how it loads better.Let's see if it makes it more effective. But they're not so in the nitty gritty, but they're really quick at being able to spot that to be improved. That's where your issue is as well. Just in the same way, if you went to car garage, you give them an idea, they may go, Oh, it's your phalange that needs replaced, right?Yeah. And that way. So all I'm trying to emphasize there, there is that those three profiles are all innovative. But they're innovated in different ways and there's different games to play around that. Does that make sense? One quick example of this. I remember years ago I was coaching at a retreat in Bali and there was one lady who was getting some success in her business and she was a copywriter.But her business model and what she was doing was very much more like working with clients, blank sheet of paper, creating all campaigns and everything for them, [00:15:00] like, you know, with her amazing skills. But she came through as a mechanic profile and for her, it was that element of going, Oh, that's why actually, you know, I'm much better at when I'm in with a business owner and they've done something.I'm so much better at looking at how do we improve it, how do we tweak it rather than starting something from scratch. So that one insight to these, I helped her to completely change her business focus and her model to play a game that's just
If you are selling online, this episode is a must-listen. I see so many business owners struggle with this and it is literally critical to growth. This episode is all about the importance of social proof, particularly testimonials. Online businesses, course creators, membership owners, and coaches, listen up... In this episode I’m sharing how testimonials, case studies, and 'wins' can really boost buyer confidence and drive sales. I also share detailed strategies for how to collect and effectively use the testimonials you gather. KEY TAKEAWAYS COVERED IN THE PODCAST1. The Power of Testimonials: Testimonials can significantly boost buyer confidence and drive sales for online businesses. 2. The Importance of Authenticity: Testimonials should highlight genuine transformations and results to build credibility and trust. 3. Strategic Testimonial Collection: Make testimonial collection a regular practice and organize them for easy access and effective use in marketing materials.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptWhen buying online, how often do you go and look at the reviews? It's been proven that a product on Amazon with lots of reviews will sell better than the same product with less reviews. We need social proof. We need people to confirm that the thing we want to buy is going to be okay, that when we spend our money we're not taking a massive risk, and social proof and testimonials and case studies do that.They help us have the confidence to make that buying decision, which is why having testimonials, having case studies, and having wins in your marketing is so, so very important. But how do you collect testimonials? What do you ask them for? And where do you put them? That is what we're covering in today's episode of the podcast.And this episode should be one that every business owner should listen to.[00:01:00]An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in.In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset tools and strategies that keep you focused, motivated, and motivated.Hello and welcome back to another episode of the Your Dream Business Podcast. I hope you are doing well. Okay, today we're jumping straight in and we're talking about something that is so important For every business out there, but even more important for online businesses. So course [00:02:00] creators, membership owners, and coaches, if you are selling things online, then this is probably one of the most important things you're going to need to listen to, and you're going to need to act upon.We're going to be talking testimonials. Now. I know that sounds like it's not very dramatic or not very big or not very important. Hopefully, you know, maybe you were sat there hoping that I was giving you some crazy hack that no one ever knew about, but this is something that I see so many business owners struggle with.Whenever I am going through someone's sales page, whenever I'm looking at someone's webinar slides, whenever I'm doing any of those things and helping them to curate them better, the one thing I will say without doubt is you need more testimonials. You need more people saying good things about you and what you do.And it's not just a case of just a straight testimonial. We're going to get into that, but you need to prove that you can do the thing that you're saying you can do. And [00:03:00] we just don't put enough in and I'm going to say we because I include myself in this because this is something that I have also been a little bit rubbish at and I need to improve on this.So this episode is for me as much as it might be for you. There is so much to cover that I'm going to try and break it into sort of areas that make sense, but let's talk about, first off, a testimonial and what is it, because I'm actually going to use three different terms and they are different. So you can have wins that you share, testimonials and case studies.So the main difference between these three, And some are better in different places and some of them you'll use in different places but wins are things like when someone in a Facebook group on social media or messages you and says hey I just did your so and so and I've got this or I've had wins that come in of someone saying, Oh my goodness, I just did my webinar and eight people have bought straight off the bat.Those [00:04:00] are wins. So those are kind of really short snippet things of someone telling you that they've just had a win based on what the, what you've done with them or the work that you're doing with them. And they can be really helpful, especially If you don't have a full test, test, testimonial, gosh, that's going to be hard if I can't say that as this whole episode's about it.If you don't have a full testimonial or if you don't have a case study, so at the very least, those wins are great and ideally those wins are screenshotted and they're still really useful to have even when you've got full testimonial and case studies. It's still great to have some screenshots of wins of little, you know, yay, I did this thing and I got this win.Then testimonials. So testimonials tend to be a quote from a client, someone you've worked with, someone who's bought your course, someone who's in your membership, that is talking about what impact you have had on them. And it could be talking about, I did this thing and I got this result, or I just love being part of this community, or [00:05:00] they're great to work with, but it tends to be a kind of quote.And a case study tends to be a bit more in detail. So a case study will probably go into who they are, what they do, what they did previously, what they did with your help and how they changed their business, their life, their whatever it is. And it gives you more details. And I would use case studies on things like a webinar or part of a launch or something like that, where you can get into the weeds a little bit.You can also have case studies on your website. You can have case studies on sales pages, but it tends to be the kind of real detail. You're going into real detail. So when I talk about testimonials, we could be talking wins. We could be talking case studies. And if I'm specifically talking about one of them, I will mention it.But I just wanted to say straight off the bat that that's the three different things that I see. I see wins, testimonials, and case studies. Okay. The other thing I need to get straight away or that I need to say straight away [00:06:00] is it is 100 percent your responsibility as the business owner to get your own testimonials.I don't mean that as in someone else on your team can't get them. Absolutely. But as the business, we have to get the testimonials. What we can't do is hope and expect that our clients and our customers are just going to want to give you a testimonial. It's so important that we get them and we need to be very considerate.We need to be very kind of, you know, actually make the moves of getting those testimonials, but it's our responsibility. The way I want you to think about it is I want you to think about adding it in as a kind of regular thing that you do. So for instance, if you are sending an email once a week, maybe once a week, you reach out to a client and ask for a testimonial.If you are posting on social media. Like a couple of times a week, maybe as part of that, you, every time you do your social media batching, maybe you do it once a month, you reach out to two or three social [00:07:00] people to ask them for testimonials. Every time you see someone say something nice about you, you screenshot it and put it in a folder, which I always do anyway, because I've talked about this before, but in case you haven't heard me talk about it, I have what's called a love folder.So anybody who says anything nice about me, I screenshot it, put it into a folder on my desktop, and I also have a physical love folder and I have a noteboard where the people send me things, which is lovely. And then when I feel rubbish about myself, or if I have a day when I'm thinking, am I really cut out for this?Am I really any good? Which we all have as business owners. Then that's the day I go and read my love folder. And I remind myself that. I'm good at what I do and people genuinely love working with me and get results. So that's good practice anyway, but also getting into the habit of having them screenshotted so that you can then use them is awesome.So how do you get testimonials, case studies, how'd you get the wins, and what do you do with them, where do you post [00:08:00] them, and where do they come in handy to be used? So we're going to cover all of that. One of the first things that you can do, let's talk about how we get testimonials. And like I said, I want you to treat it as a regular thing that you do in your business, so that you are constantly doing it.Look out for all of those good comments. So right at the beginning, in terms of wins, when you see someone share a win, I want you to almost have it that you then follow up with that person and ask them if you can take that win a bit deeper. So you could use it as a win, as a screenshot, Or you could use it as a testimonial or a case study and you could email them or you could contact them and say, Hey, I saw that you did this post about me or you shared in the group XYZ.Would you mind if we elaborated on that a bit? And if I could then do a testimonial from you or if we could do a bit of a case study. Now you can get all the information for a case study. It doesn't mean you have to use it as a case study, but the [00:09:00] aim would be to get that information from them. So that's one place that you could go and ask for testimonials.Another place is you could just email your list and email anybody that's been a client of yours and ask them, have you done XYZ, whatever it is that you are trying to get from your audience in terms of the transformation. So for instance, for me, it might be, have you had a successful webinar through what I've helped you with?Could you tell me about it? So you could email your list, but like I said, I want you to set up a regular time to reach out and ask these testimonials. If someone is offboarding, maybe that's part of the offboarding. If someone is moving from one product to another, maybe when they move, that's another point to say, Can I have a testimonial?Maybe if you have a course or something that people go through, maybe as they move from one section to another, you can automate something that says, when they finish this lesson, we send out an email saying, can you [00:10:00] have a, you know, can you tell me how you're getting on? And can we have a testimonial and that sort of thing?Okay. So lots of different places that you can ask testimonials that you can think about getting testimonials, but what about the actual testimonial? How do you get it? And What is it that you need to ask them to do? A good thing to bring in here, or this is a good place to talk about it. The whole point of the testimonials and case studies and wins isn't just necessarily about, I liked working with Teresa, she was lovely.The point of them is to show that you can deliver the transformation that you're saying you can deliver. That's the whole point. And I think with the online space, the way it is, and. our customers and prospects being much more discerning, which I actually think is a really good thing. You need to be a bit more direct in terms of what you're actually saying in your testimonials or what is being said in your testimonials.So for instance, [00:11:00] let's say you're doing a webinar or a launch or something, or you're teaching to your prospective audience, and you are teaching them that if they do X, Y, Z, they get the result. XYZ. So for me, let's use the example, I teach webinars or launching. So what if I say, one of the ways in which you can get people to join your webinar live is by sending these emails, by writing these points and by doing things like a workbook and an author and all this other stuff, when I would share that as a key learning point in a webinar or in a bootcamp or in any launch method that I'm doing, or even in an email or on social media.What would be great is if I had some kind of testimonial or case study or win that said I did this and this was the result I got. So if I'm saying, let's just say, I'll just use one point, let's say creating a workbook really helps [00:12:00] people turn up live to a webinar. What I would love, if I'm teaching that, is to then give you proof that that is right.Therefore, a testimonial or a case study of someone that says, I didn't do it and now I do, and this is the difference in my results. Now the results don't have to be absolutely brain blowing, They can be, I had a 10 percent increase on people who turned up, but they need to show a result. And I think that's where people are maybe not going deep enough with their testimonials and their case studies and their wins.They're doing them that says, Hey, it was so cool to work with them, but what I really need to see as a customer is show me that the transformation you're offering can be done. Show me that when you say, if you do this thing, it makes a difference. Show me that it has made a difference. Okay, that's why we need to go a bit deeper on testimonials rather than just the kind of, you know, this is nice, she's lovely to work with.So how do we get those testimonials and what are we looking for? When [00:13:00] you spot someone saying this thing was awesome or however the many ways in which we're going to bring in the testimonials, I would ideally like you to do one of a couple of things. Either get them on a call, a call's really good because you get to hear it in their own voice and sometimes I much prefer to If someone said to me would I get on a video for like 10 minutes and give them a testimonial and they ask me questions, great.That is the quickest and easiest thing for me to do with my time. I don't particularly love writing so therefore I wouldn't want to write them a testimonial because It would take me way too long. I'd rather they just ask me questions. However, some people are going to much prefer answering questions written than actually recording a video.So make sure you have some options. But what you need to do is have some questions laid out that gives you a structure that helps you answer the key things that needs to be included in a testimonial. And those three key things are what the problem was, So you want them to share the problem that they [00:14:00] had.Let's go back to my webinar example. The problem that they had was people weren't turning up to the webinar live, which meant they weren't getting as good conversion rate because there wasn't as many people turning up live. So you want to ask them questions that helps them explain the problem and where they were at.And if it was a bigger problem, like if it was a really massive transformation, then you might want to do a bit of work around. What was it like for them and how did they feel? And some questions around that. The next thing is you want to have them share the solution. Now the solution is in this example, I keep giving you to do a workbook.It's a very simple example. Like this isn't necessarily a testimonial I would do. I'm just trying to give you an example. On the solution bit, it would be, I created a workbook, and basically whatever it is, the thing that you're telling them to do or that you're helping them with. And the last thing we want to make sure we include is the results.And as much as possible, we want some real evidence and some real [00:15:00] factual, factual, get the word right stuff. We want them to be able to say in an ideal world, and not everyone's going to be able to say this, but I flipping love numbers. So I always ask about the numbers. We want them to say, this was what they did before.Then they did this and this was the result they got afterwards. Now it's not always going to be as easy as that. If you're a coach, then it's not numbers. It's, this is how I felt. This is what life was like. This is how I showed up. This was how. I behaved and then I did X, Y, Z, and then this was the result.As you start to gather your testimonials, I want you to make sure that you have somewhere to put them. And I know that sounds ridiculous, but honestly, if you don't have somewhere to put them and organize them, then you're going to lose them because I have done over the years. We use Asana, and I have a kind of board for each type of thing that we sell, and then all the testimonials go in there.The other thing you're going to get when you're gathering your testimonials is you're [00:16:00] going to ask them for an image. Because at the very least, if it's a written testimonial, if it's a written case study, the very least you want is an image of the person. Because we need to make sure that these testimonials look as real as they are.And obviously we're only going to ever use real testimonials. Once you've got them and you are saving them and you're collecting them and it's part of your process, where are you going to put them? Well, the truth is I want them everywhere. I want them on your website. I want them on your social media.You could put them on the bottom of your email signatures. You could put them in your emails. But the place where I see them lacking the most and not just lacking, but also a very tailored testimonial to the point is in launches...
In this episode I interviewed Nicki Krawczyk, CEO and founder of Nicki Kay Media. We discuss alternative launch strategies beyond live launches and evergreen methods. Nicki introduces her 'Circuit Sales System' which offers a hybrid, automated approach that nurtures and sells to potential clients simultaneously, for maximum effectiveness. We dive deep into how this system works, including the importance of the initial activation energy, breaking the cycle of prevalent bad advice, and constantly refining the sales process. Nicki also discusses the use of ads, appropriate price points, and the technology needed to implement such a system. KEY TAKEAWAYS COVERED IN THE PODCAST1. Embrace Alternative Launch Strategies: Explore beyond traditional live launches and consider automated, evergreen approaches to generate consistent income. 2. The Power of the Circuit Sales System: Learn how to nurture and sell to potential clients simultaneously, maximising your sales potential. 3. The Importance of Continuous Improvement: Continuously refine your sales process, experiment with different strategies, and adapt to changing market conditions.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Nicki Krawczyk on her website, Circuit Selling and InstagramConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: When it comes to launching, we know that there's two main ways to launch live launching or evergreen. And you might be one of those people that doesn't like live launching, that the idea of doing a live launch is exhausting. It takes a lot of work and it does take a lot of work. But also you might know if you've done evergreen, it's not as easy as maybe it's made out to be.So what if there was something in between, could you find a way of launching that wasn't evergreen and wasn't live launching, and what if that way could massively increase your profits like it has done for my guest today. Today, I'm interviewing Nicki Krawczyk and I think you're going to really enjoy what she's got to say.I made so many notes. Get ready.Hello and really warm welcome to this week's episode of Your Dream Business. My name is Teresa Heath-Wareing and as always, I am your host. I hope you are doing really, really well. Now we've been doing a lot of talking around webinars and launching and I've got some stuff going on at the moment or coming up where I'm talking more about webinars.So the launching stuff is obviously something I really enjoy talking about and I'm absolutely geek if I'm honest, but actually. If you have an online product, if you have [00:02:00] a course, a membership, a group coaching program, then you need to know about launching. This is how people make their money. They do launches of their products.And like I said, I've done lots of content recently around the importance of launching and why we need it and why we can't just go, we've got this thing to sell and help people buy it. I mean, I really wish that was the case, but it's not as easy as that unfortunately. Today's guest, Nicki Krawczyk. Gave me so much to think about because she is talking about a way of launching that isn't live launching.And when I say live launching, I mean, you turn up live to do a webinar, you turn up live to do a challenge or a bootcamp and isn't evergreen. And by evergreen, we mean that it goes on autopilot. You set it and forget it. And you get loads of money coming in, which If that was as easy as that, believe me, we would all be doing it.It takes a bit of work. And I think that's what disappoints people because they think I'm just going to set up a course and sell it evergreen and it doesn't quite go with the way they think. So what if there was something in between? Which obviously I was fascinated [00:03:00] to hear about because I know those two other launch methods really, really well.And I happen to love them as well. So I made so many notes on this episode. I was proper picking her brain. And when she was saying about a strategy, I was like, but how, and what would you do there? And how do you do that? And I always love it. And hopefully you love it too, when there's an episode like that, because when I'm learning as much as you are, it really helps me ask all the right questions.It was awesome. She also talks about the fact of nurturing while selling, which Again, I like it when people sometimes give me differing opinions to ones that I have. I would often talk about not trying to marry someone on the first date and warming them up and nurturing them a bit and she was like, no, you know, I just go straight to sell.So again, it was Such a fascinating conversation. So let me just tell you a bit about Nicki. Nicki is the CEO and founder of Nicki K Media, and she loves to challenge conventional norms of [00:04:00] live launching and traditional evergreen strategies. Her proven methodologies provide course creators with a predictable path to success, freeing them from stress and limitations of outdated approaches.Like I said, it was really fascinating having this conversation with her. In addition to her revolutionary, hard word to say, circuit sales system course, she also offers additional programs through her filthy rich writer and fired up freelance brands for would be copywriters and freelancers alike. It was such a great conversation and I am so excited to share this with you.I think you're going to get so much from this. So without further ado, here is Nicki. Nicki, welcome to the podcast.Nicki: Hello, Teresa. Thank you for having me.Teresa: My pleasure. Now I am very excited about this episode because we are going to talk things that I geek out on, on a regular basis. Like to say I like launching is like, I watch other people's stuff with intrigue, like if someone's going through a launch, I screenshot everything [00:05:00] and I'm like, Oh, see what they did here.And also if this goes to here, and this is the stuff that like, I love this stuff. So when I went and did my research on you and you were talking about launching that wasn't live launching and wasn't necessarily evergreen, but you 40 Xed, four zero Xed. your business, like, I need to know this. I need to know what this wizardry is.I need you to tell me every detail and we need to get into it. So let's start by talking about why you're not keen on live launching and what you're doing instead.Nicki: So, you and I are similar in that I watch other people's live launches too, except I spend that time going. Oh, I'm so glad I'm not doing this.Oh my God. That looks like so much work. Oh my gosh. It's it. You and I were talking before we got started here and, or before we started recording and, and for, for people who love live launching and if it works for you. Awesome. Stick with it. Like [00:06:00] it don't break anything, but that's working stick with it because it absolutely can work.The, the people who, who are in my camp tend to be the people who are like, Oh God, I don't want to do that. That looks like so much work and so much effort. And I just, I don't get me wrong. This is business, right? Like you have to put in effort in business. I'm not going to come on here and be like, no, no, no, just follow my system.It's super easy. There's work to it, but I prefer to, I've heard of front load a lot of the work I prefer to do work behind the scenes so that I can set something up so that it can do the selling. For me, without having me having to be present for it, without me having to be on live and and giving my, my heart and soul to everybody and then passing out for, for a month afterwards because it took so much out of me.1. And like we were saying, you, you can do it either way, really, [00:07:00] but it's, it's a matter of knowing what your personal preferences are and your preferences may change, right? I'm sure you see that with, with your, with your clients as well, where you start out this direction, you want to move, move to a different style of running your business.
So there's room for all of us.Teresa: And I think you're right. And I want, that is one thing I never hide the fact of that doing launches is hard. There's a lot of moving pieces. It takes a lot of energy. And we've all done a launch where. And probably more than I care to think about, where you put your heart and soul, and I do, right, I love what I do, and I literally, like, give, give, give, and then it's tumbleweed, and you're like, I have just literally busted my backside, and it's not worked out.So, one of the things that I see all the time, and, And I'll give you my thoughts on this, but is evergreen, like everyone wants evergreen. Everyone wants to literally just set up the thing, do the thing, done, brilliant, rolling the money. Right. And one thing I advise. [00:08:00] which I'm, I love people challenging me on, on the podcast and giving me new thoughts and ways of thinking.One of the things I advise is before they ever do an evergreen is that they do some live stuff to see what their customers like and what is working, what isn't working, what is happening, like what are they, what sales things they really being attracted to before they hit the evergreen thing, but still evergreen is not as easy and as simple as that.So when I looked at your stuff and I was like, so this isn't kind of evergreen and this isn't live. So first off, I don't understand what it is. And secondly, how could it make me that all that money? I'd like it tomorrow. Thank you.Nicki: Yeah. Yeah. Well, okay. Great.Sign you up. Yeah. It's, it's, as you know, the, the problem with evergreen, they're really like two kinds of evergreens, right? Now we've covered live launching. Great. But there are two kinds of evergreen. Number one is the, oh my gosh, I'm so sick of live launching. I'm just going to put my, put my course up on my website and people can buy it whenever they want to.It's so, it's so supportive. [00:09:00] People can. The problem is, is that's not how human beings work. We only take, or not only, but, but the vast majority of time, we only take action when we have some kind of deadline. It's, it's, it's just part of how we are created, part of the way our brains operate. So when you take your course and you put it up on your website and you let people buy it, Whenever they want to, they don't.You may, you will probably see a sale trickle in here or there, but it's not going to be enough to, to support your business on, especially if you're moving from live launching to this evergreen live on your site.It's just people don't take action when they could do it. I have right now, I have at least two or three, I mean like 30 tabs open, but I have at least two or three tabs open for courses that are quote unquote evergreen, like I'd like to do that at some point, but you know, it's probably going to happen is my computer is going to force me to [00:10:00] shut it down and I'm going to lose those tabs and they will have lost my, my money.Because I'm not forced to make a decision at some point. So this is one type of evergreen that doesn't work. The other type of evergreen is, is the evergreen funnel. Yes. That's where we're saying, all right, no, no, no, we're solving that problem. I get it. Having it up on your website, that, that doesn't work.So what we're going to do is we're going to create a funnel and we're going to give them the one time opportunity to purchase. And it's going to be so great. And you're going to be set it up and it's, and it's automated.Teresa (2): Yeah.Nicki: The problem is, well actually there are a couple of problems with it. Number one is, is the method of doing this is generally very poor.There is usually some, some unnecessary, we can talk about nurturing, but some, a lot of unnecessary nurturing first. Nurturing burns up that activation energy when people first get on your list. When people first get on your list, they are the most excited that they will ever be and the most motivated they will ever be.So a lot of people make the mistake of burning up that, that [00:11:00] activation energy with nurturing, and then they try to sell and then it doesn't work. Okay. The method of selling is usually going back to that like, we're gonna teach, teach, teach, just teach. Give away your best stuff and. Unfortunately, the problem is, is learning while very important, but learning is an energy draining activity.So when we take people who are excited and we get them on the list, then we go here, learn a bunch of stuff. They go, this is why we see if we do those multi day challenges, we see a lot of people show up that first day and then it dwindles and then it decreases. And the last day you go, I thought it was going to sell to 600 people.I'm only selling to 50 people or whatever that is. So that's part of the problem is that, that. Trying to, trying to teach people and, and conveying what we have to offer in a way that drains their energy. And then the third part of that is the way that funnels work. They're one way, right? So we get people in the top, we send them through, and if they don't purchase, we go, oh, I got down.That didn't work. We [00:12:00] throw them on our list and they languish there. I mean, maybe we send them our, our weekly emails or whatever, but we put them on our list, they language. Then we go, oh, I guess I have to live launch. I guess that didn't work. The thing is, is that first of all, you have to, you have to improve the system at the beginning to sell to people.Mm-Hmm. . But then after that, you know, if someone is on your list, there is, there's. Always a chance that they will purchase. There was something in them at some point that got them interested in your main offer, which means that unless they unsubscribe or unless they're, you know, they're bots, there's always the opportunity for them to purchase just for whatever reason.Maybe it's the messaging, but maybe it was genuinely the timing, or maybe they just genuinely don't have the money. Cause that does happen. There's always the opportunity to purchase again. If instead of sending them through a mediocre quote unquote evergreen funnel and then letting languish on your list, what if instead, and here's where we're getting into where the circumstance is a little bit different, what if [00:13:00] instead we take that prime activation energy, that moment when they're most excited, and instead of being like, here's an e book, we give them the solution to the problem they have at the same time that we nurture them.So we nurture them and we sell to them at the same time. In a way that establishes your authority and sets you apart from the rest of your competition. But then all of a sudden gives them the best offer, genuinely the best offer. And then gives them, if they don't purchase the best offer, they need a little bit more time, fine.They can purchase it at your regular price. But if for some reason they still weren't ready to purchase then, We don't give up on that. We build it so that they will automatically have additional opportunities to purchase in the future, but it's all automated. It's part of why it's a circuit because it's a closed circuit.The only way people exit is if they are, if they purchase or if they unsubscribe, and certainly you're going to give them all kinds of value as well, as they're on your list. You're not, you're [00:14:00] not just going to sell to them, but you, you. Are selling to them in the most effective way and you're doing it all automated.So you get that you get that excitement of the live launch at the at the beginning and you can Recreate that excitement of the live launch throughout the circuit, but you can do it without having to be liveTeresa: Okay. All the questions. Right. Done. Brilliant. I know what to do. Okay. So first question, how, when you say you nurture and sell, so let's imagine, okay, how are you, how am I getting on your list first?Am I using traditional lead magnet? So, There's a download. It's going to change my life. I opt in.How do you then nurture me and sell to me at the same time?Nicki: Yeah, you are going to opt in for a free workshop. Now, it's a free automated workshop. It's an on demand workshop. So you don't, I'm not going to force you to rearrange your schedule to [00:15:00] watch something because we, I mean, how many times have you signed up for something and been like, I totally want to see that at six o'clock tonight.And then as the day goes on, you go, I cannot make this happen. And unfortunately with live stuff like that, we end up, we, we, whether we pay money or we pay time and energy, we're paying to get people on our list. And when we were like, Oh, if you can't be there, you don't get. You don't get a replay we're, we're penalizing people for having lives, but anyway, so you're going to give them a, a video workshop and it's on demand, but at the same time, you're going to give them a, a specified period of time in which to watch it.So it's usually going to be between three and five days, depending on your price point. And in this period, you are going to give them your, your best offer and your best price. You're going to send multiple emails to encourage them to watch it. You're going to also send additional information, you know, maybe some client stories, all that kind of thing to get...
In this episode of Your Dream Business Podcast, I delve into the critical components for successfully launching online events such as webinars, bootcamps, or courses. Drawing from personal experiences and real data, I discuss setting realistic expectations, the importance of pre-launch and launch phases, and how to create engaging content that transitions into real sales. I discuss the significance of audience warmth, payment options, cart open/close strategies, and effective email marketing. And critically the importance of continually tweaking and tracking to perfect your launch strategies. KEY TAKEAWAYS COVERED IN THE PODCAST1. Set Realistic Expectations: Understand that launching an online event requires time, effort, and strategic planning. 2. Leverage the Power of Pre-Launch: Build anticipation and excitement for your event through a well-executed pre-launch campaign. 3. Optimise Your Launch Strategy: Employ effective strategies for cart open/close times, bonuses, and email marketing to maximize conversions.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEEp 368 (Launch Reality Check: Understanding and Setting Realistic Expectations)Ep 364 (Has the online course bubble burst? How to adapt to the future of selling knowledge based content.)Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptWhen it comes to launching online, there are so many moving parts. How do you know which of those parts are important to help you get more people to sign up, join the actual webinar or bootcamp or whatever it is that you're doing, and then actually buy? Which of those things are really useful? Which of them are nice to have?And what is working right now when it comes to launching? That is what you're going to discover in today's episode as I take you through all of the various things that can make a big difference to your launch and to your sales.Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.I am so excited to guide you on the journey of a business and life that you not only love, but one Perfectly aligns with you and the season of life [00:01:00] that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way.So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started.Hello, and welcome back to another episode of the Your Dream Business Podcast. How are you doing? So. I seem to be talking lots about launching recently, which I'm actually really loving having these conversations.And a few weeks back I did an episode, it was episode 368, we'll link to it in the show notes, called Launch Reality Check, Understanding and Setting Realistic Expectations. And I talked all about What are realistics like figures when you launch something and how many people blocked in and how big your list is and, and really focused on the percentage of things like real numbers.I [00:02:00] used real launches, things that I have personally experienced in and involved with and was able to give you a real clear understanding on actually, this is what you should expect because one of the things that really often come up is people's expectations of what they should achieve in a launch are not really what is standard.And yes, we don't want what is standard. We want way better than that. But what I don't want to see happen is for you to do something and then beat yourself up and think I'm not doing a very good job when that's just not the case. That's actually you're doing a great job. So today I wanted to take that a little bit further and I wanted to share a couple of things.First up, I want to share what will have an effect on your launch. So I'm going to run through a load of different strategies and they will affect your launch and your launch numbers. And then I'm going to talk about what is working well now. And also I'm going to give you an idea of when I talk about some of the things as to what an average [00:03:00] launch might look like.And I say average, because one thing I want to start. As a caveat on this and everything I ever talk about is you should take everything I say with a pinch of salt. And I mean that from a, every business is different. Every industry is different. Every person is different. Every email list is different.And therefore, I am going to give you a kind of base level or a kind of average on what I would expect or see or teach on a launch. However, the key thing in all of this is for you to do something, track what you're doing, Get the results, try it again, tweak it, do it again, tweak it, do it again, tweak it.So I might turn around to you and say one thing in this podcast that's like, you know, this thing's working really well and you might have tried it six times and gone, this isn't working. But this is probably a really good reminder that it's not just a one thing. This isn't just a one and done. This is [00:04:00] a case of you've got to keep doing it.You've got to keep trying it and tracking what you're doing and then making some tweaks and changes and then moving forward and trying again and seeing what result that has is the way to really perfect and hone your launches, your sales, your emails, everything. So it's about rinse and repeat, track it.And how can I improve it? The other thing I want to bring up here is the fact of hopefully this will help you. understand what will make the difference and be more sympathetic to yourself if things haven't quite gone as you hoped. So for instance, if I say to you an average number of emails and you've done less than half of that, then that might be the reason that you haven't got some of the results you wanted.If I say there's a launch window of X amount of weeks and you did a launch within five days, then then maybe that might be another reason. So it's kind of just going, okay, well, that's interesting. I did this, this, this, I [00:05:00] didn't do this, this, this, and this is the result I got. So if I do it again and add in those extra bits, what result will I get?So this is definitely a try it, see how you feel, work out what's working for you. So don't take this as you have to do it this way, because no one has to do anything anyway. It's your business. You get to choose. But what I'm trying to do here is give you practical, real things that are going to help, things that I've seen that have helped, things that I know work, and things that you can try in your business.Before I get started with the main content of this episode, I just want to say a really big thank you for spending some time with me and listening to the podcast. It really does mean the world to me. And also, if I could possibly be so forward as asking you to go and give me a review on your favorite platform, Spotify or Apple would be brilliant.If you would love, be so kind as to put a lovely five star review and write something nice, I would appreciate it so very much. Okay, let's get going. So we're going to start off by looking [00:06:00] at the launch bit. And when I talk about the launch bit, I'm talking about the bit before the launch mechanism. Okay.So we have the pre launch phase, the launch phase, the actual thing that you're doing, i. e. a challenge, a webinar, a live launch, whatever it is. And then the sales phase and that's the bit where you get them to sell. So let's say we were going to do a webinar and I'm going to keep using the term webinar, although it could be a challenge, it could be a bootcamp, it could be anything.Then what I want you to do is think, okay, pre launch phase is before you even mentioned the webinar. Launch phase is when you mentioned the webinar and you're trying to get people on the webinar. Then the launch mechanism is the webinar and then sales phase is after the webinar. When you start selling the thing that you're ultimately trying to sell.So let's talk about the launch bit and the pre launch bit. So some of the things that will make a big, big difference to your launch is the launch runway that you give yourself. [00:07:00] And this is split up into two. It's the pre launch. So it's the getting people ready. So that can make a big difference. If you are creating content that is either meeting and helping with objections, or you're getting content ready for them stepping into the launch, then great.I want to give you an example when I'm going through these different things and I'm going to choose one of my students that I work with who helps children or helps parents with their children who are fussy eaters. So let's say she was going to be selling a course for fussy eaters and She was going to do a webinar.Her pre launch content could be things like, what is fussy eating? It might be a quiz that you work out whether your child is a fussy eater or not. So basically the content that she's going to do Pre, the actual launch would be looking at making sure people understand whether they are the customer or not.So what is it that your [00:08:00] business or what is it that is the kind of prerequisite, the really beginner basic level that your customers need to be self identifying as that helps them move into the next phase, which is then joining a webinar about the thing, which will then lead on to the thing that you're selling.I hope this makes sense. Okay. Okay. So. The pre launch content, like I just discussed, that can have an effect. If you're not warming people up and you're jumping straight into a launch, then you might not get as many people in it. Because if someone, for instance, doesn't even think their child does fussy eating, there's definitely not going to sign up with a webinar to do with fussy eating.However, if you've helped them identify that first, then they are more likely to do it. Okay. The launch runway time that you give to promote this is key. So on an kind of, you know, ordinary level or kind of an average would be a two to three week launch window where you are promoting the webinar. The less time you give it, just the [00:09:00] less opportunity people have to see it and to sign up.And also the other thing, when you're using a window like two weeks to promote something, you are going to use very different strategies during those two weeks. Something might attract one person that something else didn't, you know, so like you might frame it in a way, or you might say it in a way, or you might share a case study, or you might talk about something that makes them suddenly go, Oh, no, this is for me.Whereas the first two, three emails just didn't, didn't resonate. So the longer the window you've got, the more chances you've got to share it in different places, the more chances you got to talk about it, the more chances that people have got to see it, which is why in an ideal world, we want about a two week window when it comes to launching.The other thing that really helps is. How warm that audience is, and that will have a big effect on not only your show up rate, or your engagement rate in your launch mechanism, your challenge, your bootcamp, your webinar, but also then ultimately the people that go on to buy. So if you have a [00:10:00] fairly low, like a really cool audience that have not worked with you for very long or not been on your list for very long.You've got them from ads. The chances are your turn up rates or your engagement rates are going to be a lot lower because you're asking a lot of someone. You're asking a lot of someone to not know who you are, but then to come and spend an hour with you when you do a webinar or come and engage in a challenge.Whereas if it's a warmer audience, then they are more likely to want to invest that time in you, even though there's no cost. So the fact that they are having to invest their time is as considerable of something for them to consider than not. So the, the warmth or the how warm the audience are is a really, really important thing, which also will kind of lead into giving them a reason to show up live.So the whole point of a launch at all is to get people engaged so that you can get an understanding of them, they can get an understanding of you, and ultimately you can help them make a buying decision as to whether this is something they [00:11:00] want. So the idea is you want them to show up live. You want them to engage and to come into the thing as much as possible.So there are a couple of things that you can do that will help you increase that show up live. So you can add bonuses to people who show up live and bonuses to people who stay till the end. So often on a webinar, I will have a something for free that if you stay till the end, you get this bonus, regardless of whether they buy or not.The other thing that makes a difference is when you offer workbooks, a workbook can be really helpful to get them to turn up live. I know it sounds so silly, but something about printing off a workbook, having it there on their desk, reminding them, showing them that they're actually going to be doing something and they're going to get some value from the time they're spending with you can really help with getting them to show up live.The last thing that I've seen happen quite a few times recently in terms of the launch section is that some people aren't offering replays. Now this kind of [00:12:00] leads more into, actually it kind of leads into both, it leads into the sale and into the actual launch, because if you know there's no replay and you really want that content, you are going to make the effort to turn up live.Turn up rate should hopefully be higher. Now whether that then converts into a higher sales, I guess you'll have to see from your own launches. And you might decide that actually it's hard if you don't offer a replay and some people just won't be available. But That is one option. The other option is that you offer a replay, but you bring it down before the cart closes.Let's say that the course that you're selling it, the door is going to close on a Thursday. You might bring the webinar, the replay down on a Tuesday so that you kind of push them into. Having to make, not make the decision, but you're kind of saying if you really do want to do this, if you really want to watch this, you are going to have to make an effort to watch it because we all know if [00:13:00] something is available to us forever, how many times have we bought replays of stuff or how many times have we been given replays of events or conferences and never watched them?Whereas if we did really want to watch it and they said it's going to come down on a certain day, you would make sure that you make the time and that's what we're trying to encourage people to do. Okay, so there's a various different things in there that I've ran through that will make a difference to the people showing up and people engaging and people actually coming to your launch mechanism.Now let's talk about sales and some of the things that are going to make a difference and some of the things that are working right now. One of the things that makes a big difference and always has done is bonuses. Now, I know sometimes this can feel a little bit icky and a little bit kind of, I don't know, just a little bit salesy, but bonuses do really work.And actually the type of bonuses can make a big difference. One of the things that I have seen a couple of times that is working [00:14:00] really, really well is a physical product as a bonus, which is crazy. But I think there's a lot to do with the online world we're in actually giving them something physical, like a workbook.Like I've had a, I've done work with summit in a box when I did my summit and she sends out a physical box with the workbook, a pen and various other things, little things like that. really do go a long way to give someone something a bit different. They feel like there's a different investment. They feel like it just feels different to have something like that given to you rather than an online bonus.So the, the kind of physical stuff as a bonus can be really, really good. Bonuses in general are great. Bonuses that basically make their life easier. Not more courses. Bonuses, like things like swipe documents, like checklists, things that basically make their, make them get the work done quicker is. a much better thing than necessarily just giving them [00:15:00] another course or more content to consume.Also another thing to think about is in person stuff. Is there an in person invite that they get to an event or a discount they get if you were going to do something event wise? Don't add this in just for the sake of adding it in, there's much easier bonuses. But also if you do something like an in person event, then that can be a great way of really Encouraging that sale or a great bonus where they actually go and meet people in person.Okay. Next thing that makes a big difference, the price. Now I know this seems like a crazy, stupid thing to say, because of course the price is going to make a difference, but actually there's some different strategies involved in this than just the price. And we're talking about the Payment options.Normally with a course or something, you might have a full pay. So just pay all in one, or you might have a part pay. [00:16:00] Giving the multiple pay options could be really, really useful. And again,...
In this episode, I talk with April Martini about the distinctions between personal brands and personas. We explore the significance of business owners showing up authentically, and April shares her four-point framework for developing a personal brand. We discuss managing these elements to develop an effective and authentic personal brand that really reflects who you are. KEY TAKEAWAYS COVERED IN THE PODCAST1. Authenticity is Key: Building a strong personal brand requires authentic connection. Avoid creating a persona that doesn't reflect your true self. 2. The Four Key Points of Personal Branding: Consider the characteristics, appearance, behaviours, and actions that contribute to your personal brand. 3. Evaluate Your Behaviors: Reflect on your current behaviours and identify areas where you can align them more closely with your desired brand image.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with April on Website, Linkedin, Linkedin, Email april@forthright-people.com Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: Do you have a personal brand or do you have a persona of someone else's personal brand? And what actually is the difference and how would you know? Well, in this week's episode, I am talking to the very lovely April Martin and she is going to explain to us what A personal brand is, and what the difference between a persona and a personal brand.She also has four things that she takes us through that really helps us understand how we're showing up as our personal brand and how we can try and be as authentic as possible. And if you're an online business owner, if you are in business, You are the biggest thing for your business. So actually, the more authentically you can show up, the more you hone your personal brand, the better for your business.And I know what it's like, cause I've done it to look at someone else's personal brand and think, Oh, that's working. I should try and do what they're doing. And that just isn't authentic enough. So this episode is going to be really, really helpful for you to understand what is your [00:01:00] personal brand and are you showing up as it?Welcome to the Your Dream Business Podcast. I'm your host, Riz Heath Waring. An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in.In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset tools and strategies that keep you focused, motivated. Gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started.Hello and welcome back to another episode of the Your Dream Business Podcast. I hope you are doing well. First off, I wanna take a minute just to thank you for spending the [00:02:00] time with me and listening to the podcast. It really does mean the world to me and recently, I've put out a few different episodes.I really, really enjoyed it. Like I say that as if I don't normally put out episodes I enjoy, I do, but like some of the solos and I've had some really good feedback, especially on one that was about the kind of launch stats and the webinars. So yeah, I love, love, love hearing back from you. So I really, really appreciate you listening and I know that our time is super valuable.So I try and always bring to you things that will either make you think or inspire you. or that will give you some just straight up strategies to help your business go further. This week I have an interview with the very lovely April Martin. I was very fortunate to be on April's podcast a while back and we had such a cool conversation about marketing because April has spent her entire career exploring all the ins and outs of agency life.Uh, she's a believer that learning never stops and experiences we amass, the better we're able to solve many of life's challenges. So she has basically got a design and an [00:03:00] MBA in business foundation has spent years working in agencies from branding to design. So she knows lots about marketing. So it was actually really cool when I went on her episode to geek out about marketing, because obviously that is my bag.And on this episode, April brings to us the conversation about personal brand and she sets a really interesting question straight off the bat of what is the difference between a personal brand and a persona and which one do you have? And what we kind of delve into, which you'll get from the episode, is that basically, are we showing up authentically us, or are we showing up in a persona that we think the internet wants to get from us?We talk about the fact of, like, there is only one Gary Vee, but many, many, many people try and take on his persona, because, and it makes perfect sense, and I have such empathy for myself and other people who have done this, because I know I have. You look at someone in your industry, you think this [00:04:00] works for them.Maybe I need to show up doing more of these things or behaving more of this way. So how do we know when it's us or when it's actually a persona? So, and how do we use that authenticity and what even is authenticity? We talked briefly about actually what that looks like and how that can show up and how maybe some of the authenticity isn't what you think it might be.And are you showing up as your authentic self? It's a really cool conversation. I love chatting with April. She's such a lovely lady, and I'm sure you are going to get a lot from this episode. So without further ado, here is the lovely April. April, welcome to the podcast.pril: Thank you so much, Teresa. I'm so happy to be here and can't wait to get into this discussion.Teresa: I am really happy to have you on. I came on your podcast a while back, and we loved the conversation. We had a whole conversation before we did the podcast swap, and it was just, it's so lovely connecting with you again. So you just said something, we were chatting before we got on about what we're going to be talking about today, and [00:05:00] I'm going to jump straight in with something you just said.You said that people think they have a personal brand, and what some people have is a persona.April: Yes. Yes. Yes. Yes.Teresa: Let's start there. What is the difference? How do I know which one of them I've got?April: Yes, we're going to go right at it today. I love it. Yeah, so Anne and I have this philosophy around personal brands and we have a whole structure which I'm sure we'll get into on how to identify yours.But a big reason that we've done so much of this work is because of what you just said. People think that they have a personal brand and They're managing it effectively and authentically, but what they truly have is a persona and a persona is highly contrived. It's something that people create with good intention, right?But they put it out into the world in the way that they want to quote unquote show up. And so it's things like, you know, we always talk about people's Instagram page, right? Life looks so beautiful and [00:06:00] perfect on their Instagram page, yet it might be a shit show behind the scenes, right?Teresa: Possibly every time, to be honest.April: Yes, yes. So it's things like that, where you're creating what you think is authentic to you, but really what you're doing is creating a way of showing up and it's gotten so much worse because of all the channels that we're on. So then people create different personas based on different channels and platforms.And so then it's, it becomes even less connected to who you are as a human being.Teresa: Okay. So there's a couple of things you said straight off the bat there that. And it's making me think. So I want to touch on quickly the different platforms, different personas. I totally hear what you're saying with that.And funnily enough, I've had a conversation on this podcast with someone who's talked about there could be a more fun side of me on TikTok. I'm not on TikTok. I'm not going on TikTok, but like, because TikTok is more fun, whereas like the more serious conversations go on LinkedIn. So when you [00:07:00] And this is a very sweeping statement, but are you saying then that we shouldn't be tailoring us to the platforms?April: So I think there is a right and a wrong way to do it. So as we talk about personal brand, like the reason that we feel it's so fundamentally important is because people look out at the world, right? And they say, I want that. I want that life. I want that job. I want person. Right. And so then. I think the personas come into play when they're like, okay, well, I don't know how to get there.So I'm going to look around to see who else is there and how people are acting. And then I'm going to model that behavior, kind of the fake it till you make it perspective. And that's where it gets into trouble when you're doing that based on channel instead of doing the work to develop your personal brand and identify it for yourself and then start managing through that.Because actually, I think you should show up different on LinkedIn than you would on TikTok Right? Yeah. Those are totally different audiences, different reasons. People are on there. I mean, we have people on our podcast all the time who are like, [00:08:00] my Instagram is my personal life and my LinkedIn is my professional life.And so come find me on LinkedIn, right? There's all of those wonderful reasons for showing up differently on those platforms. Where it falls apart is when you don't do the hard work to say, who am I truly at my core? And how am I going to put that to work for me instead of I don't know how to get to where I want to go.So who's doing what I want to do? I'm going to go try to be like them.Teresa: And that is such a, like you hit the nail right on the head there. That is exactly what people do. That is what I've been guilty of in the past. Like how would they showing up? What are they doing? I need to do something similar. The other thing that you said, which.Like, so this is where I'm like, okay, so this is going to be really interesting to dig into this bit. You are so right. We paint a picture on social media. We paint this beautiful picture of look how amazing our life is and look at the things I get to do and look at all that. And it's not that that isn't real.Okay. So one of the things I shared very [00:09:00] recently was the fact that this year we I've travel is a big thing for me. And this year we've been to Nashville, Tokyo, the Philippines, and Canada.April: Amazing.Teresa: And like adding it was, they were all phenomenal. So it's not a lie. That is my life. However, how do you, and I, we're obviously going to get into the personal brand bit in more detail, but how, what's the difference between showing up authentically and airing your dirty laundry on social media?Because like, People don't, they think they want to see the messiness and they think they want to see the real life. I don't think, I don't want to share it. And I don't think people do want to see it. I think like getting on and, and I getting on and sobbing on Instagram, but this is the other thing, right?That's not true either. So we were having this conversation with my coach ages ago when she's like, people think authenticity and vulnerability is [00:10:00] crying on social media. No. No one is being authentic if they suddenly are sobbing and go, oh, hang on a minute, let me just get my phone and do my stories.Like, that is not authentic. That is weird and bizarre and strange. But like, how is that balance of showing up as yourself, but showing up because there is a good version of ourselves that we want to show. It's like, how do I know I'm doing it properly? Or how do I know I'm just going, look how amazing my life is, everybody.And like, not really being the real me. This is a big hard question. Sorry.April: No, no, no, no. I mean, and it is, it's a great question. I think, well, number one, I don't think, I think people do on the, on the spectrum, they do more on the ends and that's what we see as an authentic, right? So it's like everything is sunshine and roses and perfect.And I have the filters on my pictures and I'm only showing you the best shots and all of that. Then you have the ones that do what I call the bad behavior on social media, which is what you [00:11:00] call it, like the crying and the, you know, all of that kind of stuff. And I think what you said is the truth is that.people are still choosing how they are showing up in those ways, but none of it is actually authentic to what's going on. So the way that I think about it, and because I believe so wholeheartedly in personal brand, I think about when I post, if the people that are in my everyday in my world that see all the facets of my life, truly just as real life, not as good, not as bad, none of that, if they can see my voice showing up on social media.And I work really hard for that. So I, I love actually when your moments pop up, right? Like last year at this time you were last, you know, like my, this is the season for my kid's birthdays. Right. And so I get to see all the past ones and I see all, all of these. Um, But on there like I'm not trying to say like look at my kid.They're perfect. They're the greatest thing ever I try to authentically put the things that we're proud [00:12:00] of and my friends know like we talk about kindness in this house predominantly. So my message out there is about You know we're proud of Nia because she's kind and I want like i'm always using that as my filter like Are people gonna get on there and be like seriously that is nothing like what her life is like Are they gonna get on there and be like those are the bright moments of her life, but they're exactly how their life is Because I'm just as quick to be like, it's also hard, right?And it's all those things. So that, that's more the filter, I think. But you have to do the personal brand work first in order to hit whatever note you're trying to achieve on these platforms.Teresa: I think that's a great filter though, because if I think about like my family and, and oddly enough, very recently I've had two family parties.So I happen to see my family fairly often recently, like. you know, they, the, the person I am in front of them is the person I am on stories, is the person I am in on calls when I [00:13:00] am in business. Like, yes, my husband gets to see me without a face and makeup, but no one needs to see that. Not even he wants to see that.Even I don't want to see that. Like, so yes, but like, I will, this isn't like, you know, I don't dress like differently. I don't act differently. I'm, I am the kind of person I am, but like you said, I am showing, you know, a, everybody is showing a curated version, like you said, and I think that is such a good point to make whether it's, I show waltz and all that's still curated or I show perfect that's curated.You are choosing to post something on a platform. None of this is just happening by chance. It's like, so actually. You are choosing to do that. Okay. So how do I know whether I've got a personal brand or whether I've got a persona? Talk me through that whole thing about am I, have I got a personal brand?What is a personal brand? That sort of thing.April: Yes. [00:14:00] So this is where I would say our framework comes in. Okay. So we start, so there's, there's four facets of your personal brand that we talk about. Characteristics. I'll go through each one, but characteristics, appearance, behaviors, and actions. Okay. So your characteristics are inherently who you are as a person, right?I'm extremely stubborn. I'm very loyal. I'm extraordinarily direct. I am very outgoing, right? Like those are just things about me that are me as a person. Yeah. My appearance is how those things show up. We cannot change our characteristics. And this is a controversial thing. When Ann and I get into this, people are like, what do you mean I can't change?And I'm like, if you're a very direct person like me, I modulate my directness. I can't not change that about myself. Otherwise, you were talking about before I'm showing up inauthentically then. Okay. So that's characteristics. Appearance is how you show up. The things you can manage are your behaviors and actions.And that's what becomes the practice. So when we talk about putting your [00:15:00] personal brand to work for you, you first have to spend the time. And you know, we have a whole philosophy on this and we have episodes and people can go look at that. This is 30 minutes long winded. So I'll just give you the basics here.So those characteristics, you spend some time doing some exercises to really identify like five
In this episode, I’m diving into the world of webinars and breaking down why they’re such a game-changer for launching and marketing online businesses. I’m busting some common myths and sharing super helpful strategies for crafting killer sales webinars. We’ll cover everything from pre-launch content, to the live session format, and the sales follow-up, giving you a solid roadmap for success. Plus, I’ll chat about the unexpected perks of live webinars—like building personal connections and showcasing your expertise on the spot—that will allow you to really enjoy your online launch. If you’re looking for practical tips on how to engage potential customers and boost your webinar turnout, regardless of list size, this is for you! KEY TAKEAWAYS COVERED IN THE PODCAST1. Webinars as a powerful marketing tool: Generating leads, building relationships, and driving sales for online businesses. 2. Compelling webinars require careful planning: From choosing a topic to delivering a captivating presentation, there are several key steps to make sure your webinar is a success. 3. Live webinars offer unique benefits: The differences between live webinars and pre-recorded content are plentiful, with benefits such as real-time interaction with your audience, building community connections and demonstrating expertise.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEEp 368Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptHave webinars had their day? Do they even still work? And maybe you've tried it and thought this didn't work for you. I'm here to dispel the myths around webinars and explain why they are still very effective and why they are a powerful thing to use in your business. In this episode, I share some common mistakes that people make and what to do instead.And I also share with you my launch framework and I break down. What a successful webinar includes. So if you have something to sell online, then webinars could be your secret weapon to your next biggest ever launch.Hello, and welcome back to another episode of the Your Dream Business Podcast. I am your host, Teresa Heath Wareing, and today I get to geek out on a subject that I love. Lots of things I talk about, I geek out on, but this is a subject that seems to be coming up an awful lot recently and not always for necessarily the right reasons.So we're talking about webinars and the reason I say it comes up a lot and not for the right reasons is because I hear a lot of talk that webinars don't work. They're no longer effective. [00:02:00] People know what webinars are all about and therefore don't want to come to them. And I am here to challenge and dispel all of those thoughts and ideas.Let's kick off by actually talking about what is a webinar because, again, I see lots of things in my business and the people I help. Lots of people think a webinar is a training. Now, I'm not going to say you're wrong because it is, but it's so much more than that. The whole point of a webinar is that someone can come along and learn something from you.But a sales webinar to help convert someone into buying something is a very different structure to how you would normally do a training. So let's take a, if I was speaking somewhere, the Presentation that I would put together for that would be very different to the presentation I put together for a sales webinar.The same as if I was just [00:03:00] teaching in someone else's community, I would probably start off with, this is who I am, just in case you don't know me, because it'd be a new cold audience. And then I would go straight into the content and I would walk them through the content with detail. And that would be kind of it.And I think this is some of the mistakes that people are making when it comes to webinars, that they are thinking it's just a training with an offer at the end. And that's not the case. I'm going to talk you briefly, very briefly through the structure of a webinar later on in this episode, but I just wanted to kind of get that point of what is a webinar and how is it different to Just doing a training.There is a distinct difference. So if you've done webinars and you think they don't work, I want you to ask yourself, is it because you trained and then said, buy my stuff? I don't think you said it that way, but you know what I mean? If you then just did some training and then did an offer at the end, that might be why it's not working.Why do they work and why [00:04:00] are they still working? One of the main benefits of a webinar is that you get to showcase you and what you do. Most people listening to this will be personal brands or lots of you will be personal brands and you will be selling yourself as the service. So selling your brain, selling your thoughts, selling your ideas.And therefore it's really important for your audience to know, like, and trust you If they get to see you and see how you teach, see what you're like, see what your humor's like, see what they resonate with, then they will have a much better idea of whether they want to work with you. And a webinar is a great place to showcase that.Because you are delivering some element of training and you are doing a presentation, They are getting to see firsthand what you're like. And if someone comes to one of my presentations and one of my webinars and thinks this woman's an idiot, then cool, they're not for me. However, if they come to it and think, actually, I resonate with her, I like the [00:05:00] way she talks about things, I think she's credible, authentic, whatever the words are, then great because they are getting to see the real me on a webinar.That's the first one. It's really good at showcasing who you are and what you do because you get to demonstrate that in real time. The next thing that's really good about webinars is there's a real in person connection. Now, when you are doing, if you're doing an evergreen funnel, if you're doing something, the hat is basically people are opting in and going through it themselves.There's no real in person connection. Now, yes, there's lots of things that we can do to try and make that connection as authentic as possible. But at the end of the day, it's pre recorded, it's done. And so I'm talking about live webinars in particular, having you there deliver the live training in all your real life, authentic glory.means that they can connect better with you. But also the thing that I love most is that I can connect better with my audience. The people who come to the [00:06:00] webinar can ask questions. They can let me know whether they resonate with the content that I'm delivering. They can bring new insights to me that maybe I didn't have before.And having that sort of back and forth now. There's one caveat or one thing I want to talk about here. In the past, most webinars have been delivered through a webinar style platform. Let me try and explain myself. You would go to a webinar and you would see the person, the person wouldn't see you, and you wouldn't see the other attendees.You would be having a conversation in the chat or you would be commenting in the chat and that would be the only kind of back and forth. But obviously the speaker, the person doing the webinar can see the chat. I have done my last few webinars as Zoom meetings so that I can see people's faces. I personally love this and I also like, not that actually this happens a lot On a webinar, but I also like people to unmute themselves if they have a question, and I will allow someone to unmute themselves so that they [00:07:00] can ask me a question.'cause then evidently I have about three questions back to ask them as a minimum. I'm really liking doing webinars this way. I'm really liking seeing people having it as more of a Zoom meeting. However, traditionally it's not done that way. It is done as. You see me as the presenter, but I don't see you.There's no real right and wrong with this. I don't know. Actually, I don't have any hard or fast rules or hard and fast stats that say one is better than the other. I just really like seeing people's faces. And some people will come on and not want to show their face and leave their screen off and that is absolutely fine, but for those who do then.Awesome. I love it. The next reason webinars are really good and they work is a really, it's a fairly low barrier to entry. And what I mean by that is setup, cost, tech, funnel, it's fairly low effort compared to other things. Now, I'm not going to say it's no effort because that is not true. If you want to do a [00:08:00] really good webinar, then there is absolutely effort to put in and work to put in.However, Compared to maybe doing a challenge, compared to doing calls, compared to other things, actually doing a webinar is fairly low barrier. So you don't have to have a whole lot of, like I said, fancy tech or anything like that. The fact that I just said that I've been doing my last few in Zoom meetings means you literally just need a Zoom meeting.And then the last one is it works really well as a launch mechanism. The whole idea of, and I'm going to talk about this when I go through the funnel a little bit, the whole idea of a webinar is to launch something to sell and getting people excited and into the The launch or coming to the webinar is a really good method to then launch your thing that you're selling.It also is a really good indicator that someone is interested in your product, because if you've [00:09:00] targeted your webinar right, if you've planned the right webinar with the right title and the right content, the webinar should be the prerequisite to going into your paid product. So let me give you an example. One of the webinars I've done in the past is a webinar that talks about list building.And I think the title was something along the lines of the five steps you need to build your email list fast or something like that. And basically I was taking them through the main five steps that you need to cover to To launch and build an email list. And then the course I was selling on the back of that was the course that went into detail and showed them how to do all of the five steps.So the webinar was introducing the fact of, do they even want to build an email list and are they interested in knowing the steps it takes. If they're signing up to that webinar, then Obviously they want to build their email list. So it's a perfect prerequisite to then introducing a course that's going to [00:10:00] help them do the same thing.You could do a webinar that talks about engagement and list building and your course could be around how to use chatbots. So again, that's a perfect prerequisite. Someone who's signing up to a webinar to find out about list building and engagement on social media would be the right person who potentially could buy a course on using chatbots for those reasons.Also, it could be a webinar for, I've had people do webinars for nutrition, for sleep, and some of them could be that they introduce a concept of how to help your child sleep, and then the paid thing is they get to work with them one to one, or they get to work with them on a, a kind of Group basis or something like that.So, like I said, it should be the prerequisite to the thing. It should be naturally people signing up to the webinars should be the perfect fit for your actual product that [00:11:00] you're selling. So are they still working? Are webinars still working? Now, I've been around a long time in this game, and. I have watched webinars come into the world and first discovered them and was like, wow, what is this wizardry?And I have seen them be brilliant and then not be so brilliant. And now we're leveling off. When the pandemic hit, webinars were a real thing. Everyone, the webinar signup rate was higher. The show up rate was higher. It was really effective because everyone was online. They had no other choice but to do stuff online.That lasted for about a year and a bit, and then it started to decline and it really dropped. The webinar show up rate on a good webinar would be around 40 to 50%. That would be a really good webinar show up rate. I've seen it drop as low as 20 percent show up rate. And that I think is the kind of downside now of having webinars come along or be around for so long and [00:12:00] also I think that's a lot to do with we did a lot online and we don't want to do as much online, but that doesn't mean they don't work.They do work. They are awesome. You've just got to bear in mind when you're promoting your webinar. When you're trying to get people on it that you are going to have to work a bit harder to get them to show up live. And you do need to give value in that webinar. Obviously you're not going to give them all of the steps.And this is one mistake I see people make is that they just give people way too much content. And therefore they're walking away with a million things to do. They don't need a call, so they don't need the membership or they don't need a one to one call with you. But you do need to give them some value so that they don't feel like they've just been sold out for an hour.Because I have been on a webinar. I was actually on a webinar that was two and a half hours long and it almost got a bit like I couldn't get off the webinar because I was like, when are you actually going to deliver some content? They literally just sold the entire time [00:13:00] and that feels horrible. So you do want to make sure that you're delivering some content.So they come away feeling like, great, I haven't wasted my hour, even if they don't buy. And that's my aim. When I do any webinar, my aim is to give people an awesome session with me so that they have things that they can actually learn and take away. Hopefully though, they actually think I want to take this further and they have the opportunity to do that.The other thing or a couple of other points I wrote down that I wanted to address while I'm talking about webinars is talking about the fact of you hate selling. And I get that. I get that this is one of the things that people really struggle with is to not come across as salesy when doing a webinar.And that's really important to me. But when I take you through the structure of a webinar, you'll see, and I'm only going to give you the headline of it, but you will see that actually the selling takes place throughout the whole thing, but it's done in plain sight. So it's not like a bait and switch where you're like, come and do this thing.And then boom, you're just selling all the [00:14:00] things, do them. The selling should be very conscious and it should almost be throughout the whole thing, but done in a way. And where the way I teach it is it's done in a way that doesn't feel like you're selling or that you're being sleazy or horrible. So if you think to yourself, I hate selling webinars, aren't going to work for me.That's not true. The way I teach webinars is that you can demonstrate value, you can demonstrate that you're good at what you do, and then you can present the offer in a way that doesn't feel horrible. So, if you think you hate selling, then webinars won't work, that's just not true. The other thing I see a lot is, what if my list is small?Well, I'm not going to lie and say it doesn't matter, because it does. I did an episode a few back ago, which was episode 368 that talked about webinar stats and launch stats. And you will know, as some of the stuff I've already said in this one, that the expected turn up rate is between 20 percent and 50 percent if it's not great or really good.And I also give you [00:15:00] examples in that episode and we'll link to it in the show notes of what you can expect from your email list to sign up to your webinar. It doesn't mean though that it's not worth doing a webinar if you've got a small list. It's still a really lovely way for you to interact with that list, for you to meet those people, for you to get on a call with them in a group setting.And actually the beauty of having a small list and having small numbers is that you can get to perfect your webinar style, you can get to practice, you can get to really give it a go before your list gets bigger. And therefore you're doing it in front of more people. One of my very first webinars I ever did, like eight, nine, 10 years ago, whenever it was, I had one person on the webinar.So if you're sat there thinking, Oh man, that would be a nightmare. Yeah, it did suck a bit, but I've done it and I had to start there so that I can have the numbers that I have now. But what was great is I got to perfect my skill. I got to really test out [00:16:00] some of the things that I liked on doing the webinar in front of a very small audience.If you're sat there thinking my list is too small, hopefully that has dispelled that myth and you are going to give it a go. What I want to use our time for the rest of this episode is two things. I want to talk you through the funnel process, just really top level to give you an idea. And then I want to talk you through the breakdown of the webinar, but I won't be going into detail because that is a lot of content, the process for launching.In an ideal world should be pre launch phase. Launch phase, live webinar, sales phase. Let me briefly take you through those phases. The pre launch phase is before you mention anything. Before you mention you're doing a webinar, before you mention you've got something to sell. And the key thing about these phases is it needs to be very intentional that you only focus on the bit that I'm talking about.If [00:17:00] you start saying, I'm going to be selling this soon, or I've got a webinar soon, or you'll start confusing the message. For me, it's really important that In the pre launch phase, I want you to create content that gets...
In this episode we explore the inspiring journey of Georgia Williams, the professional singer and content creator who rose to fame on the BBC's The Voice. Georgia shares her experiences of overcoming public scrutiny and severe online trolling, her tools for building resilience and how she has built an awesome career.We get into strategies for balancing professionalism and personality on social media, including the benefits of content batching and leveraging of personal passions. In my opinion there are some real insights for anyone looking to build confidence and create authentic, engaging content online. KEY TAKEAWAYS COVERED IN THE PODCAST1. Overcoming Online Toxicity: Georgia's experience navigating public scrutiny and online trolling highlights the importance of resilience and self-care in the digital age. 2. Balancing Professionalism and Personality: Striking the right balance between showcasing your professional skills and sharing your personal story is essential for authentic online content. 3. Leveraging Content Batching: Georgia's use of content batching demonstrates how planning and scheduling content can save time and ensure consistency.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Georgia on Website, Instagram, LinkedIn, Facebook, TikTok, ThreadsSpotify Freebies about create content with more confidence and how to batchConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: If you're a personal brand, then you know the importance of putting yourself out there on social media. But one of the things I think lots of people get nervous about is what people are going to say about us and what if people say something mean. Well, today on the podcast, I interviewed the amazing Georgia Williams.Georgia's career started off as a singer and that included going on The Voice and getting mentored by Tom Jones. But unfortunately, while she was taking part in that process, She received a backlash on social media, including getting death threats. Not only did Georgia come through that experience, but she now uses it to help her help others become confident on social media and show up exactly as they are.In this episode, she shares with us how we can use our own passions and things that we love about ourselves to show up. She also helps us get out of that rut of wanting to create some social media and never quite getting around [00:01:00] to it. So if you are not feeling the love for social media at the moment, Or you just need a bit of a confidence boost and a bit of motivation on a Monday morning, then this is the episode for you.Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in.Each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, a membership owner or coach, you are in the right place. Let's get started.Hello, and welcome back to another episode [00:02:00] of the Your Dream Business podcast. I am your host, as always, Teresa Heath Wareing. We all know that a crucial part of marketing our businesses is social media. And I don't mind admitting that I have lost the love a little bit for it recently, and I'm struggling just a tiny bit.So it's perfect timing that this week's episode is an interview with the awesome Georgia Williams, and we are talking all about social media. We talk about confidence on social media. And Georgia shares a story about how when she was on a national TV program, that she got a really awful backlash on social media, including things like death threats.And I think as business owners, we often fear putting ourselves out there because of what people will say. And the truth is that will probably, luckily never happen to most of us listening to this, but it did happen to G. And [00:03:00] she now uses getting through that as part of her driver to help people with confidence on social media and put themselves out there and do it in a confident way.But also I pick her brain about how do I fall back in love with social media or how do I get myself out of the rut of actually posting because I'd fallen out of this rut and it wasn't that there's no short of content because most of us know we have loads of content, but sometimes we just feel like I don't even know where to start or I can't be bothered or whatever it is.So, G actually takes me through kind of her thoughts in terms of getting started, getting that love back, feeling some motivation, which I think all of us feel like this at some point. So this is going to be really helpful, even if you're not in this position at the moment and you are flying with your social media.I think this is a really helpful thing to listen to. But like I said, the story of G being on this national TV program as a singer and what she went through is. [00:04:00] Really, really, it's a great story. And I took a whole lot away from it. So Georgia Williams is an award nominated content creator with over a decade of experience in social media marketing and Canva design.She's also now a Canvassador. I don't think I've said that right for Canva. She's the host of Content T with G, her popular global podcast, where she delivers a unique blend of creativity, social media content, and Northern charm, inspiring listeners worldwide to embrace their own authenticity and stand out through content creation.Not only is Georgia a full time content creator, she also performs regularly as a professional singer and has been featured in the Mirror, the Daily Mail, the BBC, and others. As a singer, she has entertained crowds up to 7, 000 people, solidifying her status as an international performer. With a unique blend of marketing knowledge and stage performance, Georgia is on a mission to help business owners create social media content with more joy, show up exactly as they are, both off [00:05:00] and online.You are going to love this episode. I love G. If you need a bit of Monday morning waking up, then this is going to give you just what you need. Here's the awesome G. Welcome to the podcast, the lovely G.Georgia: Yey. Hello. Hello.Teresa: I am so excited to have you here. This is, you are podcast interview number four of seven. And I feel like I couldn't have had it more perfectly timed with you in the middle to kind of, reinvigorate me, wake me up and go for the afternoon. I realized that obviously I call you G because that's what you want to be.That's what you go by, but your name is Georgia. So maybe I should say that so that if people do try and find you, they can find Georgia Williams. Sorry, but obviously I call you G. Not just me personally. That's not like a thing, just that I, just a special name that I have for it. That is what people call it.I mean, this is [00:06:00] such a great, you know, great intro to a podcast. Like, honestly, I am so professional. So I have just scrapped The way I'm doing intros to interviews. So normally I would start with the question, tell me how you got to do the thing you do today. And I'm scrapping that and I'm going straight in with the content.However, you have such a cool backstory that like, This is all I want to talk about, and I know people will want to hear about it. So tell us what you used to do, and then tell us what you do now.Georgia: So I used to work in social media for a marketing agency, employed, also being a singer, also being a blogger, like a cat who has nine lives, did a bit of everything, basically a creative person.It's probably the easiest way to sum up all my past lives, I would say.Teresa: Love it. And it wasn't just Like, one of the things that we want to talk about because one of the things that you share on social media and helping [00:07:00] people with content and show up on social media is the whole confidence and if you were to go and look at G's social media, so if you were to find Ray of Social, you will see someone who on the surface has bags of confidence, like no end of confidence.And I have no doubt that you would look at it as the listener and go, well, it's all right for G because she has all the confidence in the world. Was it always that way, G?Georgia: Absolutely not. It's weird now to see like this present G because when I think about past G, speaking of myself in the past tense there.Teresa: I love it.Georgia: I'm kind of a completely different person and I would, I wouldn't have ever had the audacity to speak to somebody like yourself or even come on a podcast, like at all, let alone have my own podcast. Like that just wasn't in the mix. Yes, I've been a singer, [00:08:00] but I wasn't actually a public singer for quite a lot of my life. Even though I've grown up as a musical family, it took me a long time, a lot of self work, a lot of therapy, a lot of other good stuff in the background, to be able to be that front face of my brand. And it blows my own mind, never mind people who look at my social because I think, how are you the same person?Are you sure? Because that just, I wouldn't have ever done anything like this.Teresa: So you said that you weren't a front facing. One of the things that we're going to talk about and we're bringing up is the fact that you went on a BBC TV program called The Voice, which if you're in other countries, I'm fairly confident they have The Voice in other countries, they do definitely have it in the States.So that wasn't just showing up a bit, that was literally putting yourself on primetime TV, like, so at this point, when you said you weren't front facing singer, had you become a front facing singer by that point when you put yourself on The Voice, or was [00:09:00] that part of getting out there?Georgia: I've kind of done a lot of studio work under another alias, and it wasn't, I wasn't the face of that.I was doing a lot of dance music under a completely different name, didn't have my face anywhere. And I'd always grown up singing in church. So whilst I was in the public, like it was like a church public, it wasn't prime time or it wasn't out there on social. It was just kind of in my comfort zone, really.Teresa: What made you sign up for The Voice?Georgia: The real reason, it's because my sister actually signed up to it and I found out and I was like wait a minute, I'm the singer in the family, like, why are you getting on it?Teresa: I love that. Nothing like sibling rivalry.Georgia: Really much. I thought, what if she goes on this programme and gets further and I sit there on my sofa watching it every week thinking, why didn't I apply for that because I'm the singer of the family.So she applied for it [00:10:00] and I applied for it in secret and didn't tell her and then I just kept getting through, she didn't get through and it was very awkward. But that's why I applied, just a bit of sibling rivalry basically.Teresa: That is hilarious. So not only did you apply, not only did you get on the actual show, but you got picked by the one and only Tom Jones.Georgia: Indeed.Teresa: How was that?Georgia: I actually didn't know he turned. I was completely just in the experience on stage looking at the crowd. The crowd's about 300 people in the audience at that time. That was the biggest audience I've ever sung to in that, in that audition.Teresa: You must have been absolutely petrified.Georgia: Yeah. Pretty much. I mean, yeah, I was quite scared. Couldn't really breathe. Didn't really know what was going on. I just thought, let's get on the stage. Let's maybe get off, you know, live. And I was just in the element. The audience was reacting to the way that I was singing and I didn't realize that anybody had turned and he turned [00:11:00] right at the last split second.So I thought I was just going home. And then when I looked up, he was looking at me and I was kind of like, I don't know what happens now.Teresa: It's Tom Jones.So what was that like to be mentored by someone like Tom Jones?Georgia: Do you know, I always say that he reminds me of Aslan. Do you remember the Lion, the Witch and the Wardrobe, Aslan? Yes. He just has this presence about him that you can't, help, but he's just immersed in it. He has, and then maybe that's the star quality that people talk about, but when he is with you in that room, it's not a, I'm so scared, you know, he's Aslan.You're just like, oh my gosh, I just want to know everything about him. I want to hear his, his voice. And when he sings, it's like Aslan commanded that room. If anyone's ever seen me like in The Witch in the Wardrobe, you need to go watch it because it has that star quality, but The moment that he sang, he sang a Ray Charles song.That's my favorite singer. [00:12:00] And that's someone that he worked with when Ray Charles was alive. And he sang a song. And I remember just being mesmerized and kind of thinking, like, what is going on in my life right now? You know, this is incredible. So it was amazing to be able to work with somebody like that.And yeah, just an experience I'll always, always remember.Teresa: I've read the book, and I've talked about it before on the podcast, and I know I've definitely talked about it with you, The Gap in the Game. And I, I can't remember what I was watching. Like, I was watching some competition type program, which sounds very odd, because I wouldn't really watch that sort of thing.Anyway, I think I was watching something, maybe I was watching the Olympics, I have no idea. But basically, I was talking to my husband about the fact of like, You get through all these rounds, right, and then you end up being the last one of two people, let's say, and you don't win the thing. And that point, you should be so in the game because you have got through [00:13:00] every round to get to that point.So to even get on TV, how many rounds did you have to go through?Georgia: I lost count. It was that many. I think it was about a year worth of auditioning, backstage bits and pieces. Yeah, it was, it was a long time before it was shown on television.Teresa: And what happens is when people then don't win, or they get voted out in whatever round, the gap must feel humongous.However, like to reframe that to go, no, you look out of all the people that applied, out of the tens of thousands that applied. You got into the last x amount of people, but how, how was that? How was all of it really? Because I know you and I have touched on briefly the fact of like, there's, you know, an element of fame involved in that, and then obviously you get voted off, and then like, Just touch on what that was like.Georgia: It had some incredible highs but then [00:14:00] some really dark lows and some places that I went to that I was not prepared for. The show, they do have psychologists and they have people on board to kind of help me through that process and they are there every step of the way to make sure you're not going to lose it, you know.But the public The way the public are, it's just mad! It's crazy how, how strangers can have such an opinion of you and that can really shake you to your core because When you are, so obviously it was on all on Twitter back then and when the episodes came out there was the battle episode which is where you are paired with somebody and you battle against each other to go through to the next round and the person that I was paired with had had like four chair turns, you know, she had a really great story, she was a great person, she had great public support and During the filming process, they, they ask you, obviously backstage, in the VT [00:15:00] section, they ask you questions on repeat because they're trying to just get an answer out of you.They want that, that good TV. So they'll say things like, you know, how do you feel about the competition? And then they'll rephrase it saying, you know, but it's a competition. So how are you feeling about the battle to try and...
I’m spilling the beans on product launches – the good, the bad, and the ugly. Drawing from real-life examples, I discuss common misconceptions about product launches and outline realistic expectations for success, breaking down the numbers and letting you know what to expect when you hit that launch button. I also highlight factors that can influence your launch and share tips on how to make it a success, even if it's not a blockbuster. Tune in to learn the truth about product launches and how you can set realistic goals for your online business! KEY TAKEAWAYS COVERED IN THE PODCAST1. Realistic Expectations: Avoid unrealistic expectations about launch success. Focus on incremental improvements and celebrate small wins. 2. Understand Conversion Rates: Be aware of typical sign-up, show-up, and purchase rates to manage expectations and measure success effectively. 3. Consider Influencing Factors: Recognize that factors like audience size, engagement level, advertising, and pricing strategies can significantly impact launch outcomes.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEDenise Duffield-Thomas Launch Debrief Part 1Denise Duffield-Thomas Launch Debrief Part 2Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptHave you ever done a launch and felt really disappointed in the results that you got? And when you look at other people's, they look so successful and have hundreds and thousands of people buying their stuff. Well, what if you could get the details on the stats behind those launches? Actually, would they be as more amazing than yours than you think? I think you'll be surprised.In today's episode, I am going to be taking you through some real life launches and giving you the percentages that you can expect to get in your launch and that others have got in theirs. I'll be sharing with you what numbers you need to track, what is realistic when it comes to those numbers and what things will affect the results of your launches and your sales.If you have an online product that you want to launch, this episode is not to be missed.Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing? So this week? I've got a really good episode for you because I've really noticed something recently. I, part of what I do is obviously I work with people to launch and to sell their online [00:02:00] products.And one thing I've noticed a lot with people is their expectation of what a launch should look like. They have watched huge people do these amazing massive launches, having Thousands of people going through it and they now think, well, that's what I should expect. But the truth is, they're not taking into account the size of the audience to begin with.So although it looks amazing and awesome that someone might do a webinar and have thousands of people on it, they're not considering, well, what's the size of their audience compared to the size of mine. So what happens is they will come to me very disappointed with the sign up or the turn up or the sales rate.And then I will work out the percentages and I will be saying to them, you've actually done really well. And like I said, I've noticed this a lot. I've noticed this coming up. So I wanted to do an episode all about this, and I am excited. Now, if you've listened to my episodes before, you will know I am a kind of fly by the seat in [00:03:00] my pants girl, and I give myself some rough notes to follow.Otherwise, I just talk ad lib. This one, I have made lots of notes. This one, I've actually done some math and worked out percentages and various things to give you. So you are going to walk away from this episode with so much good information that hopefully it's going to make you feel so much more confident when it comes to what you should expect when launching your digital products or your course, your membership, your group coaching program, whatever it might be.Now I'm going to ask a favor, not only for me, but for your business friends. I want you to share this episode with them. Whether it's personally, whether it's on your stories, because the more people can hear this very realistic discussion about what you should expect from these launches and what actually the percentages turn out to be, the much more happier I guess we will be with the results that we get, but also we won't beat ourselves up and we will start to understand [00:04:00] how we can improve and tweak and move forward from those figures.Like I said, I am super excited for this episode and I think you're going to get a whole lot from it. So buckle in, let's go. Have you ever heard the saying what gets measured gets improved? This is really true because if we don't actually know What we're looking at. And if we don't know what's good and what's not good, then how can we tweak it and improve it?And how can we know whether it's worked or not worked? And is it realistic? What has happened? So, like I said, we will see amazing, amazing results where people do a Awesome launches and get tens of thousands of people into their programs. They earn an absolute shed ton of money as then we, when we start in the online route and we're not getting the same, we think that there's a problem, but the truth is, it's not the full picture.And what I want to do is show you what that full picture looks like. So I'm going to take you through three, three main areas today. I'm going to talk to you [00:05:00] about the numbers you need to measure and what kind of things we can measure, because that's the first thing, what should you even be looking at?And even if it makes not a lot of sense to in the first place, still keeping a track of these in the early days will really help. Number two, we're going to look at what is realistic. Now, this is the bit that is gold because we're going to go through, I'm actually going to walk you through some percentages of real life launches.And I have lots of examples to give you. of real life launches and what you can expect and what that turns into from a money point of view or from a signup point of view. And then the final thing I'm going to be sharing with you is the things that can affect your launch. So these results I'm going to give you, I know behind the launch.So I know all the details of all the launch and therefore, I'm going to help you understand some of the things that made them successful or not so successful, and things that you want to look out for so that when you're looking at yours and you think, mine isn't as good as [00:06:00] that, then there might be reasons behind that.Okay. Let's get going. So let's start with the first thing, the beauty of being in the online space. Now, I have been around in marketing for no joke, 20 years, 10 years in marketing, following doing a degree in marketing, and then 10 years in my own business. So for 20 years, I've been in the marketing space. And the beauty about what we do now is everything is trackable.And it's not even that confusing. All the systems you're using, the emails, the platforms you're selling things on, their whole thing is set up, designed to give you as much information as possible. But even the basic stuff is perfect. It's great. That's the stuff that we're going to be looking at.We're not going to be doing anything too confusing. So this isn't to overwhelm you. This is purely to give you an awareness of what's available, but also kind of what the basics are that you want to get. Okay. Let's start right from the beginning. And when I say the beginning, I'm talking about the [00:07:00] way in which I would come through the process if I was your customer.So the way in which we build these things is very different. But if I was your customer, probably the first thing I'm going to see is a social media post of some sort. Now, Hopefully I don't need to tell you that we can track loads of stuff on social media. So we can track things like the impressions. And impressions, in case you don't know, is the number of people who that post was put in front of.So although it is a bit of a vanity metric, because great that loads of people saw it, but we want them to take action. Obviously it makes perfect sense that the more impressions you get, the more action you get on that post. So impressions is the first thing, then clicks. So how many people have clicked on that post or how many people have taken the action on that post?It might be that they commented a word for a chatbot or something like that. Now I'm going to, I'm not going to focus on these two as much as the other stuff when we get to the examples because these numbers can be quite low and this obviously isn't the only way that people are going to [00:08:00] find you, but I want to include it just because it is an important one to, to look at as well.The next thing you're going to have is landing page views. Now, If you imagine that I've seen your promotion and I'm going to say the word webinar a lot through this and just change webinar for challenge or bootcamp or masterclass or whatever launch methods you want to use and really you should be using a launch method.I feel like I'm getting into the weeds a bit here and I'm trying not to because that is a whole nother podcast on its own and you'll see I do a lot more sort of podcasts coming forward about this. But so if I say webinar, Take it for whatever launch method you're going to use. So I can click from social media to go through to your landing page, i. e. the page that I'm going to sign up to the webinar with, or I could come from an email and go to your landing page.So. Like I said, social media is just one thing. Email is another. There could be others. You could be running ads, but landing page views is a really important one. So how many people viewed your [00:09:00] landing page and then how many people opted in?Two different things. I can come and view your landing page, take a look at the webinar that you're going to be doing and decide that's not for me. Or I can view your landing page and go, yes, I want to opt in. And obviously your aim is to get as many people to opt in on that page. So then you're going to end up with the stats for the number of people who signed up for your webinar.So we've seen how many people came to the page. We've seen potentially where they've come from, and we've seen how many people have signed up, opted into your webinar. The next one we're going to have is the show up rate. Now things like webinars and bootcamps and masterclasses, the more you can get people to show up live, the better.And that's for many different reasons, but mainly the reasons are one, they're going to be engaged. Whereas you know what it's like, you sign up for a webinar, you sign up for a summit or whatever it might be. And you think, Oh, I'll definitely watch that later. And then you don't. So if you can get them to take the action and do the thing live, [00:10:00] great.So. Showing up live is really important. And then the second one is for me anyway, I love to interact with people and that really helps me. So you'll, they'll get to ask me questions. They get to kind of really get the most out of it. So the show up rate's really important. So how many people signed up and then how many people showed up.Then the next thing you're going to look at is your email sort of interactions now. And it said email open rate. Now the open rate is helpful. However, the way that tech is now, you can't rely on the open rate. So the only thing I would do is look at your own open rate against your own open rate. So. If your open rate is going down, if your open rate is going up, if your open rate is staying the same, then that's the only way I would track it.I wouldn't, and like I said, unfortunately, the open rate is affected by external things that we can't control, so I don't always look at that as a kind of solid thing, but I would track it against my own stuff. The next thing on emails is the click. So how many people are opening your email [00:11:00] and clicking to go through to the sales page or go through to the place that you're asking them to either book or pay or whatever it is.The next thing that you should be looking at is your sales page views. So the page that you're asking them to take the action and we'll get to. Some of the different actions you might ask them to take, but it could be book a call. It could be buy on that page. How many people are viewing it? And then how many people are taking the action?So if it's an action to buy, it's then how many people have bought. Like I said, this isn't, I'm trying not to overwhelm you. I know I'm giving you a lot of things to look at here, but actually when you start doing these things, it's not that difficult and it should be pretty easy for you to do on the systems that you're using.So let me just run through those quickly. Again, social media, you can look at impressions and clicks, landing page views, very important. How many people are viewing it and how many people are actually opting in. [00:12:00] From the opt ins, i. e. the signups, how many people are showing up? And then when you start sending out your sales emails, how many people are opening, clicking?How many sales page views you're getting and how many conversions are you getting? You can also break it down to how many people came from the webinar and did they come from the live or the replay? You could also add on how many people watched the replay if there was the replay views to watch as well.Okay, so as you can see from each area, there are lots of things that will go into these figures and there are lots of ways in which you can prove, improve them and which you can tweak them and we will talk about some of those things at the end in point three. And like I said, I'm trying not to overwhelm you, but these are kind of some of the basics.The basics that I ask for when I work with people are landing page views, landing page opt ins, how many people signed up for the actual webinar, how many people showed up for the webinar and how many things they sold. So those are the kind of key things I'm looking for. And those are [00:13:00] probably the percentages I'm going to talk about.Okay, point two. Let's talk about actual real life launches and real life stats. Now, I am one of those people who instead of watching Netflix, I go through people's launches like no one's business. And obviously it's my job. I have watched and helped and supported and coached and consulted lots of people on lots of launches.So the figures that I'm going to go through here are from real businesses. Some are big businesses and some are small teeny tiny businesses. But the thing that I want you to focus on is the percentage. Now this is the thing that lots of people don't take into account. However, This is the thing where you're going to understand the reality of what you can expect.And what I don't want you to do here is I don't want you to get disheartened. Now we talk a lot about the fact that this is a numbers game and it really can be a numbers game, [00:14:00] especially with an online business. And I hate saying it's a numbers game because one thing I really pride myself in is seeing my audience. Having conversations with them knowing who they are.I don't do anything that has thousands of people in it because I just couldn't cope with that. However, when it comes to people buying online, it is a numbers game and it does come down to the percentage. So like I said, these are some real things that I've been involved in and then things that I know about.One of them I'm including in here is Denise Duffield Thomas. Now she does a really good debrief of her launches and I've actually used some of that in order as one of my examples of, I've got like probably about 15 actual real life examples that I'm looking at in front of me. I'm going to actually link to the blog post that she's put in so that you can see her debrief.It's really good. I love it when a big person like that does a debrief because you can really get to see the real extent of how this works for them. [00:15:00] Okay. So the first step we're going to look at is the number of people who sign up to the webinar. And I want to base this percentage on the size of someone's list.Now, when I look at the, the stats in front of me, I'm basically going to give you the lowest percentage and then the highest percentage, and you will be surprised. Which kind of person is getting the lowest and the highest? Because often we'd expect that if you're new to this, you'd be getting the lowest percentage, but that's not always the case.Because sometimes with a really small list, you have a very dedicated audience and with a smaller number of people that you're dealing with, you can actually give them much more attention. Again, this will come to, this will be more, I'll explain better if I can get my words out when we get to step three.Okay. So number of people who sign up to a webinar, roughly between two and 15 percent of your email list will sign up to your webinar. Okay. So [00:16:00] again, the kind of lists that I'm looking at are in the hundreds of thousands, all the way down to a couple of hundred. So I really have got a big mix here. So like I said, roughly between 2 and 15 percent.I am going to use the example of a list that's 5, 000 big. Okay, for my examples to give you the percentages going through, but I'll also give you some other examples. So if you had a list of 5, 000 people and you got 2 percent of them to opt into a webinar, that's a hundred people you're getting on that list.If you had a list of 5, 000...
In this episode I interview behavioral economist Melina Palmer. We chat about how behavioral economics can enhance sales strategies using techniques like price anchoring and framing.The episode also tackles ethical considerations and the psychological principles behind decision-making. Melina shares actionable insights to help course creators, membership owners, and coaches improve their business communication and ultimately boost sales. KEY TAKEAWAYS COVERED IN THE PODCAST1. How behavioral economics can significantly impact sales: Understanding the psychological factors that influence decision-making can help businesses tailor their sales strategies for maximum effectiveness. 2. Why price anchoring and framing are powerful techniques: By strategically presenting prices or options, businesses can influence customer perceptions and increase sales. 3. Why ethical considerations are essential: It's crucial to use behavioral economics ethically and transparently to build trust with customers and avoid manipulation.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Melina on www.thebrainybusiness.com, LinkedIn (Melina),LinkedIn (The Brainy Business), Twitter , YouTube, Instagram, Facebook Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: What is behavioral economics and why on earth should you care? Well, the short answer is because it helps you communicate better to your customers and ultimately helps you to help them make a buying decision. My guest today is a behavioral economist and she shares the most amazing tools and strategies and just generally super smart stuff that we can do in our businesses, such as things like price anchoring and framing that will help us help our customers make that buying decision.If you need to sell something in your business, which is everybody, then do not miss this episode.Hello, and welcome back to another episode of the Your Dream Business Podcast. I am your host, Teresa Heath-Wareing. And I hope you are really, really well. Okay. Today, I've got a great episode for you. I first heard today's guest on someone else's podcast and I listened to the podcast twice.In fact, I think I even gave it a third listen because it was so good. And so much of what she said was just genius and really, I totally geeked out on it. I absolutely loved [00:02:00] it. And if you are trying to sell things in your business, which I hope to goodness you are, then this is definitely going to be an episode you want to listen to.My guest today, Melina Palmer, is a behavioural economist. She is a globally celebrated keynote speaker and author and the CEO of The Brainy Business. Now you might be wondering what on earth is behavioural economics, I've really struggled saying that, got to do with us as business owners. Well, basically it's all around how our customers buy from us and how we can help them with that buying decision.Now, as you will hear in this episode, I get a little bit nervous at the beginning of some of these things, you know, how, like, you know, we all know bro marketing tactics. We all know like real scammy, horrible ways, NLP ways in which people get people to buy.And My worry was, is that what people do with this? And it isn't. And as Melina kind of demonstrates really early on, it's about using it for good. [00:03:00] Like, you know, as if you're a superhero and we'll give you these powers. Now only use it for good. So, so yeah, she talks about so many cool things that, like I said, your brain might hurt a little bit at the end of it, but it'll be a good hurt and you'll be so glad.She talks about things like price anchoring and how having a price anchor can actually help you then sell something else. She talks about things like framing, where how you say something matters more. Sorry. Yeah. How you say something matters more than what you say. She talks about social proof, but in a different way.She talks about it from a herd mentality point of view. And again, some really cool stuff. Basically, I don't want to waste any more of your time. I want you to just jump in, listen to this. This episode is full of super, super smart takeaways, and I know you're going to get a huge amount from it. So I have two tiny favors to ask.First favor. Please tag me and Melina in on [00:04:00] social and let us know what you thought of this episode. It means the absolute world to me when someone does this. I think I've said to you before, I sit in a room in my office recording these to myself, other than my two dogs by my side, but it To then hear your reactions and find out what you think about it is brilliant.And if you're feeling extra generous, then why not go ahead and give me a lovely five star rating over on Apple or wherever you listen to the podcast. Okay, let's get on with the episode. Here's Melina. I am super excited to welcome to the podcast today, Melina Palmer, Melina, how are you doing?Melina: I am doing fantastic. Thank you. Glad to be here.Teresa: I am very happy for you to be here. It's actually now in the UK while we're recording this, it's about coming up to 6pm. And normally by this point, I'd be like, hanging would be the official term. I'd be like, okay, we're nearly done. But honestly, Out of all the calls I've had [00:05:00] today, you are the one I've been looking forward to the most.Melina: Aww, well, thank you. Delighted, honored to hear it. And I know, yeah, end of the day interview too, especially depending on what you've been doing through the day. It's like bringing the energy for the interview is, is a thing. I get it. So.Teresa: Yeah. Yeah. Which I somehow managed to have this good, and I guess When you do a job like I do, where you do have to be on camera, when I come off though, I'm great when I'm on, and when I come off it's like, don't speak to me.Don't look at me. Don't have a conversation with me. Like, my husband is like, how? How are you so nice on the calls? And then you are so mean when you get off them. Well, it's just because that's my job. So, yeah, sorry about that. Anyway. We are going to talk about something very smart today. So like, just be ready people to just get thinking because this is going to make you think.And I've heard Melina on another podcast, which I listened to [00:06:00] multiple times, which is unheard of for me. But I was like, this is so good. I feel like I need to write it all down. I feel like I need to listen to it again. So we are going to be talking about Behavioral economics, which doesn't sound the most sexiest subject, but it is, believe me.So what even is that? And why should we care?Melina: Yes, other than, you know, a field that needs some rebranding, perhaps, but that's not really theTeresa: Maybe.Melina: So essentially, I just like to say, you know, if traditional economics and psychology had a baby, you would have behavioral economics. And the reason that the field came about is because traditional economics assumes logical people making rational choices in everything they do all the time.And as we're all human, we know that that's not really the way that it works, right? We have the best of intentions sometimes and still end up, you know, we know we should eat right and exercise and we find ourselves, you know, [00:07:00] binge eating a bag of Cheetos while binge watching Netflix or something.Teresa: Were you, were you here last night?Melina: I know, right? It's like, not from personal experience, of course.Teresa: I've never actually done that, but I've heard people do it.Melina: Yes. And so, you know, what you end up with are these models that are built on bad assumptions. And so it's predicting what someone somewhere decided people should do versus what we actually do.And so over time, you had psychologists, economists, neuroscientists start working together, entering into another's fields, trying to do research to see if there are these common threads in the brain that can be used to better predict what people will really do. And thankfully, you know, there are and lots of them and that's where behavioral economics comes into play and my role as an applied behavioral economist is helping people in their businesses to be creating communication that's more brain friendly so [00:08:00] that customers buy and employees buy in.Teresa: I love that and I love the way you just said brain friendly because you know what kind of comes to mind sometimes when I think about behavioral and understanding kind of how people buy and what they do is when do we worry that it tips into like a manipulative like I've seen it, you've probably seen it, in the online space it can happen a lot of like NLP type things and just like a few things that you're like, Oh, interesting.I see what you're doing there. Like, how do we, how do we know the difference? And is there even a difference?Melina: Well, the thing is, so couple things about our brains and, and some stuff to know before I answer your question directly would be, so one, research shows that we humans make up to 35,000 decisions a day.Each. Just do not. So many things that we're dealing with really are, life [00:09:00] is just a series of micro choices, micro moments all strung together. And if I ask you, you know, how many decisions do you remember making yesterday?Teresa: It's barely one. We had peas with dinner as opposed to a cauliflower. Right. I remember making that one.Melina: Yeah. Right. But not anywhere near the thousands of choices that we're making throughout the day. And the reason is because our brains are really separated into two systems. I just talk about it as conscious and subconscious because I think it's easiest for people. So, in this way, that subconscious brain is making the bulk of your decisions.Every single day. And it has the rules that it's using to make those decisions. It likes predictability. It likes the status quo. It's using habit to say, if when this happens, probably should do this thing, right? And so those are the rules of behavioral economics, behavioral science. [00:10:00] So. You as a human person, when you're creating the content for your website, when you're doing the sales pitch, when you're writing what you're going to put in the ad, when you're doing the subject line of your email, how you put the information in the email, and everything in between, whether you think about it or not, the way you present information is impacting the decision that someone is going to make.So you are what we would call a choice architect, whether you want to be or not, whether you think about it or not. And so what I say is, well, yeah, people can use any sort of knowledge for evil. I trust that you're all not going to, right? And you're here to, Help people to know what it is that you sell and why it's a good fit for them and to make it easy for people that are saying like, Yeah, that's not for me, right?I'm not in it. That they can find out before they book the call, before they have a conversation and don't want to be a part of it. It's just win wins all around. So, you know, if it is happening, whether you think about it or not, I say [00:11:00] better to be thoughtful about it in advance and make it better for everybody.Teresa: Yeah, and I think we've all been in that situation where, and I know I for sure have many times, where someone has been in your world a while, they, you think they know what you do, they like you, they, you know, they consume your content, they follow your stuff, and then you are, I've had a conversation with them, and they've gone and bought from someone over here, and you're like, why?You, like, you follow my Insta, like, why not me? And they're like, didn't, didn't know you did it, or it didn't. And it's like, it's so frustrating that you, I think, the good in us wants, want people to make a conscious decision about the purchase they're making, but we need to help them, and I really truly believe that because otherwise someone somewhere else is helping them make that decision and they're going off and buying someone else's thing and not your thing.Melina: Right. You want to make sure you're not getting them all primed and ready to buy someone else's stuff. Right.Teresa: And I think [00:12:00] in my personal experience, that has happened because I thought, you know, they haven't bought. I thought, okay, that's fine. It's obviously not right for them or not for, you know, the price or whatever.And then I found out they spent just as much or the same with someone else and I'm like, I don't quite understand why that didn't convert. This is such a hard thing because I just want to go, what do we need to write? What do we write? Tell us what to put on a page. How do we get people to buy from us?Are there some kind of rules or some thoughts or some kind of things we need to bear in mind in order to help that?Melina: Yes. And so, of course, you know, I always joke I need a mug or t shirt or something that says it depends on it because. Context really matters. And we need to know, you know, where people are coming from and everything, but, but really, so in my first book, what your customer wants and can't tell you, I have, you know, kind of what I call a recipe of steps of things to, to do and think about as you go through any sort of sales process.And so, you know, first piece here being, you know, What [00:13:00] do you want people to do? First question to answer. And if, if you only get one thing, what is the one thing that matters most? And knowing that you don't, you're not going to go from point A to double Z in a process, right? So we're thinking again in those micro moments, micro decisions, if it's just like this, Email we're going to send, let's say, right?The subject line, like first we need to make sure it lands in their inbox, right? But then we say the subject line, I just need them to open the email. And if that worked, then what's next? And then what's next? And then what's next? And break it down into smaller bits. And know, like, this piece of content has one job.What is it? What are people naturally doing and how are we getting them to like keep moving along in the process? So first, just even knowing that we want to be thinking in those micro moments and know that some moments are more what we would call nudgeable than others. So in behavioral economics, we work in a [00:14:00] space of nudges and nudging.And so, you know, I just like to give the example of if somebody had been using your services and they've canceled. And they're gone. That is a lot, not really a super nudgeable process to bring them back. It's a really hard sell. But there was a moment, something happened, probably multiple somethings, further back in their experience, like, When they used a chat or they sent an angry email that you didn't want to deal with and ignored because it felt scary or they called and were on the phone and said that they were upset about something like those moments were maybe more nudgeable.There was something you could have done there to save it. That that's different, right? So as we're in that, you know, buyer mindset and we're trying to get to the next step, they're like, How likely are we to get them to, to nudge to the next piece or to stay on track is an important piece as you look for what you want to be optimizing on your [00:15:00] language or, or imagery or, or anything else.Teresa: So that's a really good point and it really resonates with me. Cause one of the things that I talk about is not trying to get people to marry you on the first date, you know, and it is a nudge thing. However, recently I. I actually interviewed someone recently who talks about, and they're not the first person I've spoken to, about making people, or not making people, getting people to make a purchase as soon as possible.Because they came at it from a point of, they're at their highest intent when they first discover you and they first consume your content, so get them to do something immediately. But of course, one thing that I've always learned, and I have a degree in marketing, and my background's in marketing. So, you know, I've, I've done a lot in marketing.So, but mine was always that nurture process. So is it that one's right and one's wrong, or is it like, because the, the micro moments and the kind of, okay, the next best step and next, the whole dating analogy makes real [00:16:00] sense to me. So, Is it that that is the way to go about it, or is there also a thing where you could just get someone to part...
In this episode, I delve into the often-dreaded topic of rejection, particularly as it affects women entrepreneurs. I interviewed Alice Draper, founder and chief strategist at Hustle Writers, who shared valuable insights into why rejection feels so daunting and how women are often socially conditioned to avoid it.We discussed strategies for building resilience to rejection and provided practical tips for crafting effective pitches to increase visibility. We also shared personal stories of rejection to emphasize that it's a common experience, even for seasoned professionals.Join the conversation to learn how overcoming the fear of rejection can open doors to business success. KEY TAKEAWAYS COVERED IN THE PODCAST1. Rejection is a universal experience: Even successful entrepreneurs face rejection. Embracing it as a natural part of the journey is crucial for resilience and growth. 2. Build rejection resilience: Develop strategies to cope with rejection, such as reframing negative thoughts, practicing self-compassion, and seeking support from a community of like-minded entrepreneurs. 3. Craft compelling pitches: Learn how to craft effective pitches that highlight your unique value proposition and resonate with your target audience.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Alice on https://hustlingwriters.com/template , PodcastConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: In today's episode of the podcast, we are talking about rejection. Now, I know it's something that you don't want in your life. And in fact, as humans, we avoid it at all costs. But today's guest Alice shares with us some insight as to why that's the case. And also, If you are a female, why it's even more the case that we try and avoid rejection at all costs, which really helped me understand why it's not our fault.Alice also takes us through the six things that you should include in a pitch when you are trying to get on someone else's podcast, which if you know me and you've been following me for a while, you know, this is a big part of the strategy that I teach is about getting you visible. So we not only deal with the very practical sense of this is what you should include, but we also look at the whole rejection piece and how you can strengthen that rejection muscle.So you don't let it stop you in your tracks. I also [00:01:00] share a rejection that I had recently, and she shared one of hers. So if you are thinking this goes away and you don't have to deal with it at certain points in your business, Then believe me, you are exactly in the right place because we are going through it with you.Hello, and welcome back to another episode of your dream business podcast. As always, I'm your host Teresa Heath Wareing. And I really want to thank you for taking the time to join me today. I appreciate you probably like many of us have very busy lives. So I really do appreciate you making the effort to not only listening to the podcast, but also to investing in yourself.This is something that I have done massively through the years in terms of making sure that I am constantly improving my education, constantly working at how can I be better and how can the business be better. In today's episode, I'm interviewing Alice Draper, who is the founder and chief strategist and is on a mission to make publicity easy and accessible for under recognized women entrepreneurs at all stages in their business.When Alice started the business, she knew that publicity in the right places would garner her the authority that she needed to position herself as a high end copywriter. And so she started [00:03:00] pitching magazines like VICE, Refinery 29, HuffPost and Business Insider. This came with an unplanned skill, the art of the pitch, which is how she ended up pivoting her business towards publicity.She has now been running Hustle Writers for over two years. And in this time, she has secured her clients with over 500 podcasts, including countless top one and top 0. 5 percent podcast. A big part of Alice's work is to normalize rejection and how rejection resilience ties into success. Alice and I talk all about rejection and what it's like, and also how we need to get over the fear of being rejected, especially when we put ourselves out there.And I know what it's like. I have had it firsthand experience as well as working with hundreds of entrepreneurs and helping them do the same. It is tough, but if you can master the skill of being rejected, brushing yourself down and starting again, then [00:04:00] believe me, this is how it is going to lead to success for you and your business.So I really hope you enjoyed today's episode. We talk some real practical stuff as well as a bit of mindset stuff. So it's got something for everyone. Okay. Welcome to the podcast. Alice, how are you doing?Alice: I'm doing great. How are you doing, Teresa?Teresa: I'm really, really good. We've already had a conversation about where you're from.The accent doesn't tie up with where you live, which isn't where you are right now. So that's like messing with everyone's head potentially. So you were saying that you're originally from South Africa.Alice: Yes, I'm living in Dubai and I'm zooming in from Norwich. So we're both in the UK right now.Teresa: So it's, it's very interesting where you're, you're all over the place.I love it. I love it. So you talk about something that is most people's idea of, well, like hell really, rejection. And you, in your information that you sent over prior to the podcast, you wrote something that I thought was really [00:05:00] interesting. Pitching is tough because rejection is almost guaranteed and us women are not ready.Why? Because society never prepared us. Can we just talk about that for a minute in terms of A, why it's tough full stop, and why, then it might be tough for women.Alice: Yeah. Yeah. So rejection is tough full stop because humans are hardwired evolutionarily to avoid rejection. Like if we're, if our ancestors were rejected, they'd be kicked out of the tribe.Like they could have no food and no shelter, no water and die. So like that lizard brain is still there and we're just, We're going to do everything in our power to avoid being rejected from our community because that screams threats and that screams like something very bad will happen. And so, We see that, but then we also see that the more marginalized you are, the more like you will do anything to avoid that rejection.And it's for very valid reasons. So if you take a man, he's had to kind of take [00:06:00] risks his whole life. And he's also seen other men take risks their whole life. So if you take like dating in the heterosexual context, like it's the men who are putting themselves out there and pursuing women, and it's the men who are normalizing and habituating to the fact that they're getting rejected.But then it's also like the men seeing other men around them take risks and be okay. Which kind of like affirms the brain, okay, I'm not going to get kicked out of the tribe, it's going to be all right. Whereas for women, often we kind of grow our whole lives not getting rejected, like you can enter adulthood and not have ever like gone and asked someone on a date and had known.So you see perfectionism coming, kind of being a lot more tied to women. And, and I mean, like there's kind of various studies that would show this. One of the ones that comes to mind is with jobs. Like there's various studies that show that women will only apply for jobs when they meet all and [00:07:00] more of the criteria and men will apply for the jobs when they don't meet the criteria at all.Yeah. And I had a client who used to work in HR and so she used to always say like the men would always negotiate the salaries and it was very, very rare for a woman to negotiate salary. And like working in HR, you just expected people to negotiate salaries. That's what you did. That's what her job was.So yeah. So I think that's the kind of gendered lens. And then. Not learning to kind of build that rejection resilience, not learning to make bold asks is the most costly thing, not just in life, but in business. Like if we can't flex that muscle and stop normalizing rejection, we're not going to kind of pursue the biggest and best things that we want for ourselves.Yeah, sorry.Teresa: I was just gonna say, so do you think that's the, that's the key? Do you think it's a case of actually this is just a muscle you've got to build? Or do you think that there are [00:08:00] things that you can do prior to getting rejected to feel better about it or to be prepared for it?Alice: That's a great question.I mean, I think that the muscle is going to get built, like it's got to get built regardless. And I think that preparation helps. Like there's a reason you're scared of getting rejected because You don't want to make a fool of yourself. So of course, like with a fear, you're going to do the best thing you can, which is make sure that your offer is in the best position.It could be your pitches, the best picture could be, and like every you're getting kind of everything lined up in the best way possible. And if you know that. And you're putting stuff out. When you get rejected, it will still hurt because you will still kind of spiral. And like, I'm not gonna, such as they do, like, go on a rejection hunt with no strategy, like, of course, if you've sent out like 50 pitches and all of them have been no's, and some of them have been like not so nice [00:09:00] no's, and, or ghosted, and you've never gotten a yes, like, maybe it's time to look at that strategy and see if something could be changed, maybe the offer needs to be tweaked, maybe the pitch needs to be tweaked.Something needs to change. Maybe you can enlist your community to come have a look and give you some advice, but at the same time, you can have all of that down and then not have that muscle and get one rejection and decide that that is determining, like that is a sign that what you're doing is wrong and what you're doing is not working and you should just stop or give up.And I mean, I, I built. It's like I started, I set my first rejection goal like years ago and I, you know, I've been talking about this for ages and my podcast launched last week and so we've been pitching partnerships for the podcast and we had like some amazing partnerships. Someone wrote us for us for like a Vancouver newspaper because she liked what we were doing so much and then I got one really, really rude rejection where I got accused of using AI to create fake authenticity and then the person I concluded with, how [00:10:00] disgusting, full stop.Teresa: Oh wow, wow, wow, wow.Alice: I felt like my like hot lip to my throat, I just felt like red and ashamed and horrified and immediately I was like, I can't do this anymore. Clearly I'm just gonna make everyone angry by like, pitching them.Teresa: Oh my god, that's horrible. I feel sick for you. Like, I just see sometimes I don't understand with like, There's only once I've been slightly rude to and rejected something and that is not me at all.They obviously caught me on a very bad day and basically they pitched someone for my podcast and they, they had said to me, you know, I'm big fan notice. You've never had anyone talking about this particular subject and also notice you've not had this person and I'd love to pitch them. And basically, I had had someone on that subject.In fact, I had had the [00:11:00] person they were pitching and it annoyed me because it was like, Oh, come on. And the worst thing was if they had literally just gone to my podcast page on my site, her face was one of the main faces I showed. Right. So it was like, you didn't even do your homework. So I sent quite a, short, direct message saying I would do your homework in future because not only have I had it, two people talk about this thing.One of them was the person you're pitching. So I was annoyed, but that's the only time I've ever sent anything like that. Ordinarily, I would just go, thank you so much, but unfortunately I'm really busy. I'm whatever it might be. I don't often say no, if I'm honest, but like, I do find it fascinating that someone would be so rude.Alice: Yeah. Yeah. And I mean, I don't even think that your response is rude. I would take that as you're being honest. Like that is helpful information.Teresa: She should have done her homework.Alice: As the pitcher, you're like, oh, damn, I made a mistake there. But this was like, oof. And you know, like. Yeah. I actually had read the articles.I was like, there is a human [00:12:00] behind. Yeah. There's no AI. It's a human. Like it's getting affected by this rejection. But the thing is, is that. When you get something like that and I've had entrepreneurs tell me that they've had like a really bad rejection early on and like trying to pitch themselves and this could be whether it's publicity or it could be for business and that they are too scared to put themselves out there again because of that and I completely understand I mean like that was my reaction and so one thing that I know and you know it goes with that kind of like what does rejection do it threatens our safety is that community is the like override because if you can enlist your community to kind of champion you and support you in this, it says to that lizard brain, Oh, I'm not getting kicked out of the tribe.I'm actually safe. Actually, everyone's supporting me through this. So, Like I, I went and wrote a LinkedIn post about it and I spoke to like various people on my team. . Sorry, go ahead.Teresa: I mean, I just wanna know who said that now, obviously, but this, the, the funny thing is, and the, the cool thing is the fear that we will oust from the community, which like you said, comes from a very old, you know, thing that has been around for a very, very long time that our brain just hasn't caught up on yet.The irony of the whole thing is the more we share the rejection and the vulnerability, the more likely we are to be included in the community because everyone goes through it, right? So this morning, I sent, I'm in the moat, I'm in the middle of a launch at the moment and it's a very high touch launch because it's for a high touch, high cost program.And so this morning what I've done is I've sent out a load of voice messages myself from on Instagram and one of them's come back and basically said, you know, really lovely. I can't afford you. I would love to do the program, but I've signed up with such and such a person. I know who they've signed up with will be not even a 10th of what I [00:14:00] charge.So, you know, that all makes perfect sense, but even that, and I know this person personally, and I love them and she's so sweet to me. And she's like, I love you. And I want to be in your world. I wish I could afford you. And even that makes me go, Oh God, I don't want to send the other messages.Because it hurts so we don't like it, but I think it's super important to share that we all go through it. We all, no matter what stage you're at, no matter how big your audience is, no matter who you're hanging out with, everyone is getting a rejection at some point. And I'd go as far as to say, if you're not, you're probably not putting yourself out there enough.Alice: Yeah, precisely. Like, I could quote that and put it in a little clip or a quote, but I, I love the story you just shared. Cause I mean, it's so relatable. I've had that too. And I think that sales holds us back so much, especially as women. I like, I don't know, but I've seen it with various of my clients who are business coaches and I've gone through their [00:15:00] programs and I've like spoken to the people kind of, and it's like, you've got the offer, you've done the market research.You've like ticked all these boxes and now it's just stalled at this, like, get it out there stage. It's a stalled at this, like, start pitching, start talking to business partners, start, like, sharing it with your network, start selling to your network. And selling is just terrifying because you're going to get rejected.Like, there is no ways everyone out there is going to say yes So the offer we're selling is just not how the market works, regardless of how good the product is.Teresa: And sometimes the rejection will be nothing to do with you. Like, so one of the things you talk about, one of the things I want to dive into, because it's actually something that I talk about a lot is this getting visible.And for me, the direction I come up from it is my audience They often run a personal brand and therefore they should be trying to become the expert or one of the experts in their field [00:16:00] because the more that they can lift their visibility up, the more they can build their audience, the more people they can serve, the more money they could make.How, what's your take on visibility? What kind of things do you, what's your drive for getting people to become more visible? What's the kind of back bit to it?Alice: I mean, everything you just said there, I think it's so much like I, there, there's, you know, cause I do podcast publicity....
In today's episode I chatted with chatbot expert Mel about the ease and accessibility of setting up chat funnels on Instagram and Facebook for small businesses. Mel shares valuable hacks, tips, and strategies for improving engagement, building email lists, and integrating chat funnels into your marketing plan. The discussion emphasizes the affordability and low barrier to entry for businesses of any size and highlights the importance of personalizing customer journeys via DMs. Tune in to learn how chatbots can enhance your online presence and convert followers into leads. KEY TAKEAWAYS COVERED IN THE PODCAST1. Chatbots are accessible and affordable: Small businesses can easily implement chatbots on platforms like Instagram and Facebook to automate interactions and save time. 2. Chatbots can improve engagement: By providing instant responses and personalized recommendations, chatbots can enhance customer engagement and build relationships. 3. Chatbots can drive conversions: Integrating chatbots into your marketing strategy can help generate leads, capture email addresses, and ultimately drive sales.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Mel on Website, Instagram, Facebook, Linkedin, Email: mel@sociallysound.co.ukConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: If you've ever seen any of the big names in the online industry using chatbots, you know, where they post something and say, comment this or DM me this, and you thought, oh man, that must be really big and complicated and expensive to set up, then you definitely want to listen to this episode today.In today's episode, I chat with the amazing Mel who is a chatbot expert, and she shares with us how easy and accessible it is for small businesses of any size to set up a chat funnel on Instagram or Facebook. She talks about some of the amazing hacks and tips that you can use, and also some genius ways in which you can help improve engagement.And get people on your email list. Like I said, this is not a trend that is just happening and people should jump on. This is a really cool [00:01:00] strategic thing that you can do for your business. So today's episode is not to be missed.Hello, and welcome back to another episode of the Your Dream Business Podcast. I hope you are good. This week we have a really cool interview. [00:02:00] I have been doing some serious interviewing, batching of interviews. And it's like, you know, when you record a load of interviews and you're like, I just can't wait for them to come out, but they're going to have to take the time to come out, but I'm super glad that we're bringing this one out pretty soon after recording, because I feel like this is something you need to hear.Now, if you know me, you know, I don't jump on the latest thing. I have a long history in marketing and therefore when a platform comes out and loads of people jump on it, I often, I can kind of like behind a little bit because I'm like, let's just really see what it can do for us before it takes time out of my day.And I spend too much time working on something that might not actually do anything for my business. So. I didn't jump on threads. I'm still not on it. I never went on Snapchat. I'm not on TikTok. Like, and I'm not saying that they can't all do amazing things for our businesses. I'm sure they can, but for me, I didn't feel the need to add something else.However, this thing I do want you to jump [00:03:00] on and it's not even that new. Today. We are talking about chatbots and chat funnels and basically how you can comment a word in a DM and or in a cap, comment. And then get an automation sent to you. So we're talking about that today and it's actually not new.I talk about the fact that years and years ago, about eight years ago, I did a speaking thing in America and many chat were there. And then they kind of disappeared for a bit and then they came back again. So it's not that this is a brand new thing to do, but actually I have seen the increase in this massively over the last six months.I've seen some of the really biggest names in the industry using it. And therefore I really think. That you should have a look at it. Also, it's a low barrier to entry from a knowledge point of view and a money point of view. So it's really one of these things that actually, once you learn the basics of it, then it's a rinse and repeat thing.So for me, this is really, really important episode. It's also lovely to have [00:04:00] on the podcast, someone who I'm working with in my accelerator program. Although we don't talk about that at all, because. The aim of having her on is nothing to do with selling my program, but she just happens to be one of my accelerator people, which is awesome.And I'm currently working with her on her launch, which is going really well, which is also awesome. So the lovely Mel is a conversational marketer and a many chat agency partner with a long career spanning B2B publishing, social media, paid ads, and chat funnels. She combines the power of conversation with strategy to help brands get more sales, more leads from their marketing.This stuff is so cool and so smart. And like I said, the barrier to entry is low. So if you are an business owner of any type and you are on social media, Instagram or Facebook, then this is definitely, definitely an episode you're going to want to listen to and something that you're going to want to check out and you're going to want to check Mel out.So without further ado, here is the awesome Mel. [00:05:00] Mel, welcome to the podcast.Mel: Thank you for having me.Teresa: I'm excited to have this conversation because I think this, I'm such a geek, right? I'm not sure I come across as a geek, but I am an absolute geek around tech, funnels, all of this sort of stuff. And this is the conversation we're having today, which I'm so excited about.So we're going to dive straight in and I'm going to get you just to explain. What is a chat funnel?Mel: So a chat funnel is essentially a, a new way of marketing your business that can compliment what you do already. So for a lot of businesses, their marketing will comprise doing their social media posts.They'll be sending people to landing pages. Those landing pages will build their email list. Now, nothing wrong with that, but chat funnels enables brands now to personalize that customer journey and actually get them from the social [00:06:00] channels into the email list through the DMs. And I'm talking specifically here about really Facebook and Instagram.And Instagram is where I love doing most of my work and where a lot of the clients that I work with actually get the traction. And so for chat funnels with regards to Instagram, You are getting them to comment on your post, which is playing into the algorithm for engagement and comments and reach. And you're giving them a keyword that's bringing them into the DMs.You're taking them through a really short marketing journey, which is normally, this is what we've got. The, this is our offer. Would you like it? This is your name. Please give me your name and your email. And that pings it straight into the, the brands CRM email system, which delivers the thing, the PDF, the checklist, what it is they've signed up for.So chat funnels essentially is about personalizing that marketing journey through the DMs. And it's for the consumer, it's one to one. So they are [00:07:00] feeling like it's a one to one journey, but yet still for the brand, because it's automated, it still has that one to many outlook. So they are not, individually talking to everybody that is automated, but the automation is providing that personalization of the customer journey.And it's all really super exciting.Teresa: It is. And I was telling Mel that one of the first speaking gigs or the first speaking gig I did out of the country or in the States was for Leadpages, which For those of you who don't know who Leadpages are, they basically do landing pages for list building. And they also owned a company at the time called Drip, which was their CRM on the back end.Anyway, I went out, like I learned about this stuff a really long time ago, and ManyChat, who is the company. So there's obviously the chat funnel, but the company that the system is called ManyChat that most people use in other systems other than ManyChat.Mel: There are, there are, yeah, there are other chats, there are other platforms that you can use.[00:08:00] I, a lot of people, myself and a lot of people I know, use ManyChat. Quite simply, from the other ones that I've looked at, is because it's actually quite simple. Once you've learned how to use it, it's a no code interface, so you don't need to have vast amounts of technical knowledge in order to be able to use it.So that, yes, there are other platforms out there, but Many chat, specifically is the one that I use. Yeah. It's one of the biggest ones out there. Yeah.Teresa: And, and they were one of the speakers and this was literally like eight years ago and they were like chat funnels, chat bots. This is going to be the next big thing.And it was huge. And I remember like, you know, seeing the stats of open rate and click rates and thinking, this is amazing. And then it disappeared. , and you and I have talked about this as to why it disappeared and changes to the API and all tech stuff that is really beyond me. Yeah. Essentially as well.Yeah. So then it stopped and now it's back and [00:09:00] all the big people are using it.Mel: They are. Yeah.Teresa: So. Let's just because I touched on that, have you got some stats and I appreciate I am literally just throwing questions at you. So have you got some stats in your head about the kind of conversions that people can expect through this kind of stuff?Mel: So essentially from what I see and from the flows that I build for clients and from myself and just in the wider industry as well, you can expect to open rates and click through rates of between 60 to 80%.Teresa: I mean, that's wild.Mel: But generally, you don't get that on a landing page or an email. It's not to say it's impossible, but generally, it's actually because no one really ignores a message from a brand in their DMs.And if that marketing journey is relatively short, as I believe it should be, and it's personalized, You know that and the ability to bring them straight from that social media channel into the CRM without having to be taken off platform is what gives it that kind of unique [00:10:00] touch in getting those higher open rates and those higher click through rates.So, yes, in essence, that is kind of the stats that we are looking at. They open rates and click through rates are much, much higher.Teresa: So, which is amazing because that is the aim of everything we're doing. So one of the things I know about you is that obviously you also do Facebook ads and you started in the ad space.What made you decide to go over into offering this as well?Mel: So I essentially, I wanted to add another string to my bow apart from just doing and doing Facebook ads, which I still love, still do that. And my background years and years ago, long time ago now, for your children, is in print publishing. So I've worked in journalism and editing and page design.But essentially, you know, the theme through all of that is, is conversational. It's, you know, editorial, it's about getting the message across through, well back then, through the print media, and I came across ManyChat now four years ago, [00:11:00] I think, and I think it's because I commented on someone's post on Facebook, and then this automation popped up, and I was like, wow, that's amazing, and then, and then I kind of delved a little bit deeper, and then I found ManyChat, and then I just went down this whole rabbit hole for weeks and weeks on end, and it totally played to what I was looking for.In, you know, adding an extra stream to my business that is conversational and it's personalized because it's, it's what I've done for years in my previous career. And the fact that it kind of links into Facebook as well meant it kind of married up very well with what I was doing existingly in Facebook ads as well.So it's, it's kind of, you know, my love of the written language and being able to communicate with people through a chatbot, which is more. It's a much more casual way of talking to people as well. And we use emojis and it's, and it's quick and it's conversational and it's personalized. [00:12:00] And I love it. And so then as soon as I found that, I was like, right, I'll have to go and learn this.And I did. That's exactly what I did do.Teresa: But like you said, this is so freaking clever for so many reasons. One, like you said, we all know engagement on posts is key to get anything to actually have any traction. So the fact that you the whole way this starts is by commenting on a post or sending a DM or whatever.But if it's a comment on a post, that action alone is going to start kicking off that algorithm in terms of like showing other people the fact that it's done in app. making it hopefully as seamlessly as possible for the person who's going through it. Because I remember like, I think I must've talked about chatbots a really long time ago, but I remember saying to people like, imagine when you're, you know, saying to someone and before you could put the link in a story or something, [00:13:00] you're going to say to, okay, go to the link in my bio and you click the link in the bio and then they head over to wherever that is and they do the thing.Like there's too many points. And when I talk about a funnel, I talk about at any single point, someone could fall out the funnel. And we've got to make that as seamless and as easy as anything, so that people don't fall out or don't think, oh, this feels a bit disjointed. I don't want to do this. So the fact that this is done seamlessly within it is brilliant.One thing I want to address, because I am guessing If people are listening to this podcast, they've probably seen that like, we can name some big names that have done it. Like Amy Porterfield, Jenna Kutcher, Michael Hyatt uses it. Like lots of huge names are using chatbots all the time in their marketing.So instantly people are going to think I can't do it. Right. Like they've got a team, they've got this, the like, how do I get the chatbot to talk to my CRM system? Like, can we just allay some [00:14:00] fears in terms of, is it, well, maybe we won't allay fears. Maybe we'll go, yes, you're right. You can't do it.Mel: No, not, it's certainly not just for those who have the huge, the huge accounts. Yes, you do need to have, an engaged, instead of talking specifically about Instagram, an engaged Instagram account. Now people will be seeing possibly at the moment, there is a little bit of concern that people aren't getting comments on posts, but The chat funnels, the, and Manychat can connect into more than just the post.It can also, is the posts, the reels, the stories, the DMs, the Instagram lives, when people mention you in their story, when you use a reveal sticker and someone has to type a word in order to reveal the image, there are various different ways in which you can trigger those conversations. It doesn't just have to be on a post.So, you know, but essentially if you, you know, Think about, do I need to have a big account to use this? No, [00:15:00] you certainly don't, you need an engaged audience and that also, but that also comes down to your organic strategy as well, but, you know, separately to chat funnels, you need to have an Instagram, you know, strategy for putting out, you know, engaging Instagram content that you ordinarily you want people to to watch and engage with regardless of whether you have a chat funnel attached or not.And, and if you've got that by having a chat funnel attached to that to give away your, you know, your freebies, your offers, build your list, whatever you need it for, that will just amplify your existing engagement and your reach.So, you know, by getting to people comment on the posts or to send you into the, send them into the DMS or reply to a story, your content is, is instantly being, being magnified in that way because it is playing to the algorithm. The follower numbers, Well, excuse me, are not important. It's actually more to do with your content and how you're utilizing that content to maximize your reach [00:16:00] and reach your potential followers and customers.Teresa: And also taking something off your plate, which is business owners. That is so flipping key that we are able to bring things in that will help engagement and help sales and help conversions without you having to actually do the thing yourself in real time, because that is hard. Okay, so talk to me about the, so I've been in many chats, I've had to look around you, I've done work with you on it, and you're right, it's really lovely to look at and really like, I, things...
Is there still money to be made from selling online courses? A while ago, online business expert Pat Flynn argued that online courses are in decline due to oversaturation, low completion rates, and the availability of free information online. He’s not wrong but in this episode of the podcast I offer my own insights on the future of online courses and strategies for course creators, membership owners, and coaches to adapt to the many changes that are happening in the online business space. KEY TAKEAWAYS COVERED IN THE PODCAST1. The Evolving Landscape: The online course market is becoming increasingly competitive, with more creators and free resources available. 2. Focus on Engagement and Accountability: To stand out, course creators must prioritize engagement and accountability to motivate learners and drive results. 3. Explore Alternative Models: Consider live courses, workshops, and membership models as complementary or alternative approaches to traditional online courses.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptAre online courses dead? They are oversaturated. People aren't completing them and sales are low. And let's face it, you can get free information anywhere on the internet. And with AI, do we really need to buy another online course? And if you're a course creator, Is it even still a viable business? Today, I discuss all of these things.Pat Flynn did a YouTube video a few months back that talked about why he is stopping selling knowledge based things. And I am going to unpack the things that he said and also give you my opinion on what I think about what he said. Do I think horses are dead or do I think there are some things that we can do to help combat some of the really valid points that he shared?Whether you're a course creator, membership owner, or a coach, this is going to give you a really valuable insight to the online industry and what is happening right now. And some of the things that you can do to help ensure that you maximize your sales and create products and [00:01:00] services that your customers are going to want to engage with.And most importantly, gives them the transformation that they're looking for. This is not an episode to be missed.Welcome to the Your Dream Business Podcast. I'm your host Teresa Heath-Wareing. An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way.So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started.Hello, and welcome back to another episode of your dream business podcast. [00:02:00] I'm Teresa Heath Wareing, your host, and I'm here to help course creators, membership owners, and coaches grow their online businesses.Teresa: We have so many people come into the online space, the space that I've been in for 10 years now, and yet, so few of them seem to grow it to where they replace their done for you and one to one income or give themselves a substantial income that they are hoping for. So my job with this podcast is to help you grow an online business to the level that you want it, be it five figures, six figures, seven figures, or even more.So today's episode is all about online courses. and the possible demise of them. Let me explain. I have become a bit of a YouTube fan. Rather than sitting down and putting the TV on and watching normal TV or binging Netflix, I appear to just be watching YouTube stuff. Now, don't judge me, but my husband and I love a bit of homesteading stuff.So [00:03:00] we watch a lot of that. And if it's just me on my own, I often watch business stuff or personal development stuff. And A couple of months back, I was watching some videos, which surprisingly, it's taken me this long to do a podcast about it, but I think it's really useful to do it. It was a YouTube video from Pat Flynn that was titled stop selling info and do this instead.And basically why he thinks courses are dead. So what I'm going to do in today's episode is I am going to take you through what he said. I'm going to give you my opinion, and I'm also going to give you my thoughts and some of his thoughts around. what you should do instead if courses are dead. And even if you're not currently selling courses or have no plans to, I really think this is still going to be super interesting because it actually talks about the shifts that have happened in the online space and why they may affect different things that we do as online business owners.So one of the first things he talks about is the fact that people aren't buying online courses [00:04:00] anymore. Now I have a saying in the club, which is you don't need another course. So I am almost backing him up with his theory here of you don't need another course, stop buying online courses. I have bought my fair share of online courses.I have sold a fair share of online courses and I have helped Many, many, many, many business owners sell their online courses too. And what Pat was saying and the, the graph he showed was that during the pandemic, his courses hit an all time high in sales. Now I can attest to that, that during the pandemic, the online business space really thrived because.Suddenly the whole world is online and therefore it made perfect sense that we were going to suddenly do a lot more online stuff and this attracted a whole load of new people in to the space and they discovered the online world so during the pandemic I did not at any point put my feet up and furlough myself.I [00:05:00] worked really hard because it was super, super busy. And then what he showed was after the pandemic, his sales dropped dramatically. Now, I also concur to this because not only, and I think this is the key thing, not only is it that the core sales dropped, I think online stuff in general dropped. And there are many reasons for this.One of them is that we had spent the last year or two online and people were tired of doing online stuff. They were tired of Zoom meetings and courses and sitting at their computer 24 hours a day. Although I have to say, interestingly enough, I ran some in person events after the pandemic and they weren't working as well as they were used to either.So honestly, I think the whole industry and business and marketing in general was going through a real change and shift, but basically it has [00:06:00] decreased. People who buy online stuff has decreased, but I don't want you to worry about that for the time being. So let me go on to one of his other points as to why he feels like courses are dead.People don't complete them. And again, this is exactly coming back to my, we don't need another course because people buy courses and, and we're really good at selling them. Okay. People in the online space are very clever. We have some really cool marketing tactics that basically sell an online course, like it's going to be the dream and it's going to fix all your problems.But the truth is, you have to do the work. And I don't just mean go through the course, which it's a thing in itself. I mean, actually then take action on the stuff that you've learned and people aren't doing it. In fact, the stats for people in the online space, completing courses is really low, like three, four or 5%.Like, Not very high at all. Those are the people who [00:07:00] fully complete a course. So if you imagine if someone is selling a course, they sell a hundred places. There is a really small amount of people who are actually doing the work. And the thing is, if you're a course creator, you want people to do the work because if people do the work, then you get testimonials.Then you get to prove your concept and then you get to help sell some more. So those were two of his kind of big points. The other thing he talked about, which is a really fair point, is it's saturated. The information industry is completely saturated. When I started my online business back in, well I don't know what year it was, but it was 10 years ago.I should be able to work that out. Quick maths, 2004. No, 2014. Oh my goodness. 2014. That's right. It's 2024. Hey, listen, you're not here for my math skills. FYI. When I started my business, it was unknown. Like in the UK in particular, this online thing was really like, what is [00:08:00] this? And I actually would say in parts of the UK, It is similar.Like there is still, there is still parts and industries and people in the UK that still don't know about the online business world. However, it is way more saturated than it used to be. But more importantly, it's It's not that the online world is saturated. It's the fact that the knowledge is saturated.As I said at the beginning of this episode, I watch a lot of YouTube. I learn a lot of things on YouTube and that's the truth we have available to us. I mean, it's a wonderful, amazing place we live in where we can literally just YouTube something and find out how to do it or what it is or why it's important.So there is very little information out there that is not available for free. So you can go and like this podcast, I've done 300, what is this? 364 episodes. There is so much content out there. So one, it's completely free and there is so much available to see, but also we have AI [00:09:00] like. this wondrous wizardrous thing that we can just type into AI and say, please tell me this, please give me this, what is this?So the landscape is not the same as it was. And that I agree with, I agree with the landscape has changed. The online course sales were going up, they hit a peak in pandemic. They've been tracking down since I, he proved it with his graph and he's very honest about his results. I get that people don't complete them.I totally unbordered that. And we live in an age of information where we can find out anything. So with all that being said. What did Pat say? And what are my thoughts on what we have to do? Because if that is the case, what is there for us to do? Well, actually the good news is for those of us who really care about our audience and really care about them achieving things and getting results and having the transformation, [00:10:00] which is a hundred percent me.And I'm sure because you listened to this podcast, it's a hundred percent you. The good news is we can still do things in order to help our audience do that. We just need to tweak the way we do them. So we are less likely to be able to make a huge amount of money by just doing evergreen, set it and forget it stuff.Create a course, sell it over and over and over and over again. Now I'm not saying people won't buy it. Absolutely people might buy it, but are they going to complete it? Possibly not. Have I done the same myself? Absolutely. I am really strict now on what I buy and I only buy very specific things that I need and that is something I talk about in the club and in my accelerator programs where they have access to me.I say, unless it is something very specific, we are not creating another course as in I am not giving them another course. I am only delivering content. So for instance, at the time of recording this, we had someone come in and talk about productivity because it's [00:11:00] who I work with and they're amazing.We've got someone coming in to talk about chatbots. In fact, there is an episode very quickly, I think it's next week, in fact, talking about chatbots because it's a really cool strategy and we should be looking at it. We might have someone come in and talk about very specific things where we have a gap of knowledge.I am not just putting out a course in, in my stuff just for the sake of teaching them stuff. So what are we going to do if people can get information? If they're not completing the courses, we need to go back to why are they buying them in the first place? And the truth is they want a transformation. And what Pat calls it is we need to give them implementation.Instead of just straight up giving them access to the information, they don't need information, they need implementation. And what I call it is the transformation. Because they're buying the course to have a transformation, but the problem is they are not implementing what they are given in the course, so they're [00:12:00] not getting the transformation.So what we need to enable people to do is to help them with the transformation, help them achieve the thing that we want them to do. And That is the, that's the key bit really is helping them achieve the thing that they want to do and giving them more help in doing that than just producing a course. So what are some of the things that you can do other than maybe just a course?So I've got a few options for you and some of these I have done, some of them I do. So we have got the live course element because in order to get the transformation, they need a few different things. And this is why I've always been a fan of I have an accelerator program where they get one to one calls with me.I have a membership where you get to get on a coaching call with me. I do one to one work. I do have some courses, but also I do a lot of paid masterclasses and challenge and paid workshops where they get to ask me questions because [00:13:00] one of the things that people are missing when they buy an online course is the ability to individualize the content to their particular case.So just because I would do a process for a lead magnet, okay, that process will work no matter what industry you're in and no matter who your customers are. However, there are certain things that I would do differently based on different industries and different people and different customers. So what they're not able to do with the course, and one of the ways I want you to think about it, is how can you individualize or how can you match the content better to the person consuming it?Because what we want to know always is if someone's got a really good idea, we want to go, but will that work for me? And in able to say, will that work for me? It means You need to understand who I am, what my, who my customers are and what I offer them, and then match the information you have about the [00:14:00] thing against those things and tell me what is going to work best.So they're missing that. They're missing the fact to match it to them and where they are. The other thing that they're missing when they buy an online course is they're missing the accountability aspect. So the fact of Okay, first off, this course is going to work perfectly for you, but this is what I would tweak.And secondly, when are you going to take the action and do the thing? And then the final thing that they could be missing is the review part of it. Because as we know, if you are in the online space, everything is a trial and error and we need to look at it as a trial and error. We need to look at it as, how can I learn from this thing?What can I achieve from doing something, whether it's the result I wanted or not, what have I learned from it? So those three things I think are the things that you can't get when you buy an off the shelf online course with no other bits other than just work through the course yourself. You don't get the individual, [00:15:00] individualization.God, it's so hard for me to say that. to you and your business. You don't get the accountability and the taking action bit and you don't get the reviewing the results to see if it works. So how can you create a course that is going to do those things? So one of the things that you can do is create a live course.Now, this is something I have done a number of times. I had built my list, which was a list building course. And it was over the first time I ran, it was over 10 days. I nearly killed them. It was a lot of work over 10 days. Then I ran it over three weeks. Then I ran it over a bit longer because every time I ran it, I learned.And that's the other thing. If you are sat there thinking you just want to create a course, having never sold it before, and you want to literally just sell it over and over, that's really not the most awesome of ideas because you're going to need to test it. What do people want? What are they resonating with?What aren't they resonating with? What is missing? What questions are they asking that your course is not [00:16:00] doing? So actually running a live course just generally is really good practice, but that is a way that you can hold them accountable. You can personalize the information to them and their business, and you can help them review it.So live courses are really, really good. The other thing a live course does is it gives them an element of community, which is the other thing that they might not get when they buy a course. So if they are buying an off the shelf course, an evergreen thing, where they just purchased it themselves, you have no community in that.And again, one of the things that helps people get results is that accountability, which I said already, but the accountability with their peers, as well as. with you who is helping them run the course. So like I said, live courses that are either over a set period of time or, and this doesn't have to be three weeks, three days, 10 days, whatever.This could be months. This could be a 12 month program. In fact, something I'm working on at the moment will give support over 12 months. [00:17:00] The other thing that you can do, which I have...
Can AI really help you grow your business? And can it ever really be used with integrity so that the output sounds like you and feels authentic? These are some of the big questions I ask my latest podcast guest Michelle Thames. She’s a marketing expert and knows all there is to know about AI. In this brand new episode she shares her top tips for saving time and money with AI whilst maintaining a human touch. KEY TAKEAWAYS COVERED IN THE PODCAST1. AI is a valuable tool for marketers: AI can automate tasks, analyze data, and personalize content, saving time and resources. 2. AI can enhance, not replace, human creativity: While AI can generate content, human input is essential for ensuring authenticity and relevance. 3. Ethical considerations are crucial: Businesses must address privacy concerns, bias, and transparency when using AI in marketing.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Michelle on Instagram, FacebookConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: [00:00:00] If you're a business owner, you literally can't go. a couple of posts without someone talking about AI and what it can do for our business. But is it really true? Can using AI save us loads of time, loads of money, and most importantly, without it looking like it's AI? Because that's the thing, isn't it? We don't want AI written stuff and images that look like they've been made with AI.Can it really do that stuff? So today I am talking to the lovely Michelle Thames, who is a marketing expert, who is a passionate fan of AI and what it can do for our businesses. So we get into the weeds of using AI for marketing, what kind of things you can get it to do and how most importantly, you can get it to sound like you and not a robot.Hello, and welcome back to this week's episode of the Your Dream Business Podcast. I am Terese Heath- Wareing, your host. And I am so glad you've decided to spend your time listening to me today. I'm guessing you're doing something else while listening. I always do. So in the morning, when I get ready, I always have my phone propped up in my bathroom and I am listening or watching.I'm really into watching YouTube at the moment. I'm learning things to do with the business, to do with [00:02:00] myself. I actually, just as a side note, by the way, I have my human design done. wondering if anyone else has had theirs done, come and DM me if you have. And if you love it, I love all this kind of stuff.Now someone is probably sat there going, what's human design? And I'm going to start to explain it. And you're probably going to go, what really? But you know, I'm into like, you know, I like a bit of woo. I don't mind this stuff. So human design is based on the time, the place and the date in which you were born.That's as much as I can tell you because I'm not an expert, but I'm a projector. Okay. So if you are an expert in human design or you have done your own, just so you know, I'm a projector, come and tell me what you are. So I've been watching a lot of them on YouTube at the moment, explaining to me what it means. Anyway.So I'm guessing as you're listening to this, you are doing something else. So again, why not come and DM me and tell me or comment on one of my posts and tell me where you listen to the podcast. Cause I like to know, cause I'm very naturally nosy, which is good. Because I interview people and that's quite a [00:03:00] helpful skill.Okay. Today we have an interview, which is awesome. Now, a couple of weeks back, we had Holly on talking about AI and it was general AI just talking about, you know, what it does and what it is and, and big AI and fancy AI and all that sort of thing. And today I have the lovely Michelle Thames on. Now, Michelle is a marketing trailblazer, an acclaimed podcast and a trusted monetization strategist with a passion for empowering women entrepreneurs.She has established herself as a dominant voice in the digital marketing space. Michelle also spoke at my summit, so I had her to come and speak at the summit, and she talked about AI at the summit, and that's where I wanted her back on, but she's going to talk about AI in a very different way, she is going to talk about marketing and AI, so we are going to dive much deeper into how is it saving us time, how can it save us money, I have to say, if you've listened for a while, you know, I've been in this space for a very long time.I [00:04:00] did my degree in marketing 20 years ago and have worked in marketing my entire life. And the stuff that AI can do now would have cost thousands years ago, not even that many years ago, like literally two, three years ago, it would have cost so much money.As business owners I think we often kind of go, it's hard and things are hard and it is hard. Boy is some of this stuff easier than it ever was. So I for one, I'm very grateful, but Michelle has basically built her marketing agency and her marketing business on using AI and she uses it for so many things. So in this episode today, we are going to dive into What AI can do for our business, how we can use it for marketing and how we make sure it doesn't always sound like AI.Cause that is one of the downfalls to it, is that sometimes we can spot AI very quickly. So I really think you're going to enjoy this episode. She has some really useful tips. [00:05:00] If you find it useful, I would love to hear it. Please go and check out Michelle as well. We will make sure we hook up to all of the links in the show notes, which you can find them at teresaheathwareing.com/363. Here is the lovely Michelle.Michelle, welcome to the podcast.Michelle: I'm so excited to be here. So excited to chat today.Teresa: Me too. Me too. So I always thought the podcast the same way and I keep saying I'm going to change it and I will change it, but I haven't got, got round to that.So let's start as I normally do, by you explaining who you are and how you got to do the thing that you do today.Michelle: Yes. I am Michelle Thames. I'm from Chicago. It is the windy city, but it's beautiful in the summer. I am a marketing strategist and business coach and how I got started is really crazy. I actually have a background in healthcare administration.You know, I went to school, got a job like they say, do, you know, go to school, get a job and worked in healthcare, but it wasn't for me, unfortunately, unfortunately, I was fired from my job in [00:06:00] healthcare and it really pushed me into my passions. And so I was already blogging on the side, doing beauty blogging and really figuring out this digital world.Back in 2008, 2009, we're like, this was all so new to people. And I got the opportunity and was found online because of my blog and everything to work for a beauty brand that was up and coming. And I got to help them build their social media foundation, their digital foundation, everything from email, social, digital, influencer marketing.I got to learn so many different things. And I was like, oh my goodness, I could totally like do this for myself too and do this for more people. And so I started a marketing agency with my husband and that's where I am today. And I also help women build businesses online, whether that's you're a solopreneur, whether you're an author, you are a dentist and you want to create a brand like building a personal brand in today's age, it's like something really amazing that we can do and we can make money being ourselves.So I like to equip people with those skills and say, Hey, you can monetize off your skills and expertise, but you have to be able to market [00:07:00] yourself too. So I do a little bit of everything on a podcast just like you, but that's, that's who I am.Teresa: So there's a couple of things I want to pick up on that first off. You and your husband working together. Was that scary? Well, there's a couple of questions I've got like, first off, both of you going into a business and therefore I'm assuming no other income coming into the house. Was that terrifying? And secondly, how do you manage working with your husband?Michelle: Yeah, no, I really love working with my husband.He loves social media, just like me. It's really crazy. We're like marketing nerds and it was scary. I'm not even going to lie, but I had asked my husband, could I quit my job? And he told me that I totally could. I was like, you know what? I got a plan. We're going to be fine. I just like, believe that, you know, we're going to have faith.And like, what we're going to put into is going to work. He used to work in education. So he was a teacher and it was just really stressful. And one day he came home. He was like, I don't, I don't think I can do this anymore. And I was like, Quit. We'll figure it out. And we've been figuring it out for the last, he has been home three years, and I've been doing this for [00:08:00] five years full time.So we've been figuring it out. And like, yes, it's scary, but I kind of feel like you have to know that you have something and know that it'll just be fine. Like, everything will be okay. If you really have that mindset, like, I know people say like positivity, but no, really say, okay, I know it's going to work out.I am diligently working towards this and it's going to be fine. Like, I feel like this is what we're supposed to be doing. I really love marketing and he really loves marketing too. And we really help. We really love helping people get their business visible and like helping them get new clients. It's like a high, like that you can't get anywhere else.Teresa: I love that. And, and I think there is something about we need to work it out, which means you work it out. I think when it's optional, it feels optional when it's like, I need to pay my mortgage. I am going to make this work. There is no greater motivation. Is there?Michelle: None? Because it's like, yeah, I could go back to a nine to five, right?But I don't want to do that. And that is okay. Okay. It's okay. People do that. It is okay. If you're a part [00:09:00] time, but like, this is all that we do have. And so people, yes, it is me and my husband. So yes, it is one income, right? We're all, it's the family business. So it is like a different type of mindset. I'm like going hard every day.Like, well, okay. I've got to reach out to leads. I got to follow up with these people. Make sure I post on social media, make sure I keep up with the clients that I currently have. Putting myself out there speaking, getting on podcasts like this. It is a strategic plan every day. Yes. So there is no other choice.Teresa: Yeah. Yeah. I love that. We want to talk about, or one of the things that you talk about is AI, and I want to talk about that. However, I want to talk, I just want to ask you something else first. It's kind of like, obviously, you know, and both of us are from a marketing background, we both do marketing. I want to get your take at the moment on social media because you are so passionate about social media.It has worked so successfully for you. I personally, at this point, I have a, I'm having a real like, ugh. Like that noise just describes it like, uh, with social media. [00:10:00] And I am wondering, do you think it's still working? Is it still working? What are people doing wrong? How can they make it work? What just where do you, and I know this wasn't one of the questions I was going to ask you, but now I'm just picking your brains.What are your thoughts on it? Like, am I right to think, Oh God, it's hard or am I just not doing it right?Michelle: No, this is good. This is a good question. And no, I think all of us are feeling like, uh, but the truth of the matter is it definitely still works. Here's the thing, me and you, we have taken time to build a community of people.We have followers that's that huge number, right, 400, 000, whatever. None of those 30, 000 people are probably your ideal person or part of your community. So we really focus on building community and really digging deep to the clients and customers that we already have and getting repeat customers, you'll be fine.Because I work with big brands and what we do is we focus on the customers and [00:11:00] clients that are always showing up, that are always buying, that are VIP clients. They're going to always tell more people, but you have to build a community and care about the actual people. A lot of people care about that big follower number, which means nothing because there's influences with 4 million who can't get 20 people to an event.I've sold out of free events. I've sold out of events that cost money. I've had people show up to my, I mean, I have 30, 000 followers. I don't think that's like a huge, massive number considering how long I've been online. But I feel like what I have done is built a community.And so yes. Instagram is like changing. It's like, uh, but I feel like if we just show up and create the content that we want and like stop the oh, it has to be 20 seconds, this whatever, like fit into a mold and just be ourselves. And because I was thinking about a video that I want to post, I'm going to go to a concert.I want to post how I had fun as a millennial because that's who I am, right? I'm building a personal brand. I think. We can take off the, like, it has to be so rigid and just have fun with [00:12:00] it. And like the clients will come if we focus on community. So I feel you girl, like, and everybody's feeling this way.Instagram is like, Oh, but if we don't show up, then it's like, we won't get, we won't build the clients, especially organic. We can always run ads to things, but having that organic foundation, I think. is this. And let's just, you know, think about like why we're doing it. We don't even have to show up every day or feel the pressure to either.Teresa: I think, I so love what you just said. I think creating the content you want to create. I love that. I think too many people, and I remember hearing it was an influencer. It was someone talking at an event and they had a ginormous account and they were saying, don't just jump on the latest trend to get followers and to get views because you're going to attract people that aren't your people.And if, and this is the whole point, and I think you're so right where people just get swayed by the numbers. They just think, Oh, I really wish I had that many followers. I really wish. And you know, and [00:13:00] I know we can look at an account that has loads of numbers and their engagement is on the floor for the size of the account.Right? So I think one. Embracing the what do I want to post, I think is really, really helpful to me right now, because I feel this pressure. So I used to have a social media manager and the social media manager stopped doing done for you services. And basically since then I haven't replaced her. So I am technically doing my own social media, which is laughable because that's what I used to do as a service.Like I used to do this. And now when it comes to my own, I'm like, I don't want to do it. And I don't know what to do. And I'm struggling to, like, I can teach this stuff all day long. I can support someone else doing it all day long, doing it for yourself, very different.So I think the whole kind of like, well, actually what do I want to post for starters? Whereas I think probably I've been overthinking of, oh, I need to be doing this type of content and this type of content. And then of course I go and research other people's content and then think, oh, well, they did this.I probably need to do this. And also it's about loving on those [00:14:00] people. And it's about building a community. It's not about, you know, woo, I got X amount of views or X amount of follows off the back of something great. Move on to the next thing is about actually, am I really appreciating the people that are in there?And. And I think this is the beauty of having a smaller account. When someone is starting off, you can do that personal outreach. You can get to know them. You can follow them. You can see their content. You can engage with them. When you, yours must be a really hard account, well, much harder now to manage given the size of the account compared to what it was.Michelle: Oh yeah. No, you mean my, my Instagram? Yeah. Yeah, I mean, I have 37, 000, but I feel like that's not like super huge where I can't manage it. Like, I get messages every day, but I feel like, number one, like you said, I make connections with those people. Now, one of my clients has 147, 000 on our Instagram account, and yes, like, that's, you know, It takes like a team to manage something like that.So like, yeah, I think if it does get to the size, but you [00:15:00] never want this because of the size of the account of the customer service or like how the brand or how you respond to go down because then if that goes, the whole ship goes down. Right. Yeah. Yeah. Well, it needs to be like, and we have to think about, Oh, don't think about people are DMing me.That person could be DMing you because they're trying to work with you. Like, yes, respond.Teresa: I think you're right. I think that's the other thing. Like I actively encourage people to DM me and I actively respond to them. And I, you know, my account's teeny tiny, but you know, I remember watching Jasmine Star years ago and someone, she stood on stage and she was talking about outsourcing
In this episode I share five essential steps to grow a successful multi six-figure online business. With over 10 years of experience helping businesses scale, I’m able to share the 5 key steps that all these businesses have taken to achieve their financial goals (and beyond!)I’ll bring in elements of my personal journey and adjustments I’m currently making in my business which will hopefully give you inspiration for your own. Listen now to start implementing the 5 step formula you need to take your online business to the next level.KEY TAKEAWAYS COVERED IN THE PODCAST1. Demonstrate Expertise: Establish yourself as an authority in your niche by creating high-quality, long-form content. 2. Build Visibility: Utilize strategic outreach, social media, and networking to increase your visibility and reach your target audience. 3. Nurture Your Email List: Build a strong email list and nurture relationships with your subscribers to drive conversions. 4. Craft a Compelling Offer: Create a valuable and irresistible offer that addresses your target audience's needs and desires. 5. Master Launch Strategies: Develop effective launch strategies to maximize sales and generate buzz around your products or services.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODELong-Form Content: Your Secret Weapon to grow your businessConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter
This episode is an insightful discussion of me and my very lovely guest Hollie Whittles, an award-winning TEDx speaker and director of two digital companies. The conversation explores the impacts of AI on businesses, highlighting practical applications that can save time and money, and provides examples and guidance on how business owners can effectively integrate AI into their operations. We also touch on the ethical considerations and potential biases associated with AI use. Hollie shares her personal career journey from talent management to leading her own companies, and her ongoing voluntary work promoting digital skills and entrepreneurship in schools and small businesses.KEY TAKEAWAYS COVERED IN THE PODCAST1. AI is a valuable tool for businesses: AI can automate tasks, improve efficiency, and provide valuable insights, leading to cost savings and increased productivity. 2. Ethical considerations are crucial: As businesses adopt AI, it's essential to address ethical concerns such as bias, privacy, and transparency. 3. AI is accessible and adaptable: There are numerous AI tools and platforms available to businesses of all sizes, making it easier than ever to integrate AI into operations.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Hollie on Linkedin, WebsiteConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: AI is everywhere, but what does it really mean for our businesses and can it really save us time and money? And is there anything that we should be looking out for and steering clear of? That is what I'm discussing today with my guest, Hollie Whittles.Hello and welcome to this week's episode of the Your Dream Business Podcast, and thank you so much for joining me. Honestly, I appreciate you taking your time out. and hanging out with me. It's really, really awesome. So this week we have an interview and I'm actually interviewing one of my very good friends who I have known for quite some time, and we joke that she's quite a big deal.Hollie Whittles is an award winning TEDx speaker, author and director of two digital companies, Fraggleworks and Purple Frog Systems. Her passion is to educate, entertain, and engage. Spending more than 7, 000 hours speaking to audiences across the UK. She has helped hundreds of business owners to grow their businesses.Hollie is in constant demand. Her charismatic and knowledgeable approach empowers people to get results. They want their adoption of the right technology, strategic planning, and digital marketing. Hollie is also the national policy skills [00:02:00] champion for the Federation of Small Businesses, FSB, and is the vice chair of the CompTIA Community Executive Council.She also sits on the boards for Digital Leaders, Career and Enterprise Company, and the Digital Poverty Alliance. So she has quite a bit of experience in this sector. So Hollie is all about technology and AI. Basically one of the businesses you run, as you will hear, is a is at the forefront of doing some of this stuff.So what I wanted her to do was to come on and talk a bit about AI, maybe demystify it because Hollie isn't a techie person. Her husband who she runs her business with is more techie than she is. And one of the things that she does and one of the things that she speaks about is AI and how we can use it in our business and all of that good stuff.And I don't know about you guys, but at the moment I am seeing everybody talk about AI, I mean I have for a while but I am literally seeing you know, how to run social media using AI, how to do a webinar using AI, how to, [00:03:00] like everything just tags on the end using AI. So I think this is a really good conversation. We give some really practical ways in which we can use AI in our own businesses.I give a couple of examples of how I'm doing it. And hopefully it gives you a little bit to think about from the AI point of view. So without further ado, here is the lovely Hollie. Hollie, welcome to the podcast.Hollie: Hi Teresa.Teresa: I'm very excited to have you on. As I've already said, you are a very dear friend of mine and we've already been laughing because we just stumbled over the first bit, which was.Hollie: No, I forgot how to say hello.Teresa: It's tricky sometimes. It's tricky remembering who we are, what we do, how to say hello. It is tough sometimes.Hollie: Yes.Teresa: Molly, I always start my podcast the same way. One day I might change it. I'm going through a lot of tweaks at the moment, but for the time being, we'll stick with it. Please tell us who you are and how you got to do the thing that you do today.Hollie: So thanks for having me. I'm really excited to be here. So my name's Hollie. I'm from Purple Frog Systems. I'm one of the directors. We set up in 2006, I [00:04:00] think from a place of working for really big corporate where I'd burnt out and we were like, what can we do? My husband was in the same position. So we set up our own company and then we've gone from strength to strength and we do data analytics, machine learning, AI.So very much on the kind of the cutting edge of IT and wouldn't change it. I'm probably unemployable now.Teresa: I think we all are. If you've had your own business, like that's it. No one can ever employ you ever again. So let me go back a bit. First off, corporate, what did you do in corporate world? I feel like I should know these things about you, but I'm not entirely sure that I do. So I'll ask.Hollie: Yeah. So I used to work in talent management. So we ran sort of corporate programs across an entire enterprise level organization. So we had like apprenticeship, programs, we had graduates, we had vice president programs, and I organized some of those and we took people off and out the business and checked them off cliffs to see what would happen.And yeah, so it was all about sort of growing people and people development, but it was a big sort of IT consultancy. So they were all techie [00:05:00] people.Teresa: Okay. And your husband came from tech?Hollie: He did. Yeah. So he was running a gaming systems company. So he was their IT director, but it's a big American company.And they basically ran slot machines for all the casinos from Vegas all around the world. So he was always flying over there.Teresa: Nice. I mean, it's not a bad place to fly to.Hollie: No, exactly.Teresa: So you decided both at the same time to come out of your employed roles and start the business together.Hollie: Yeah, so he, he went first.I stayed an extra two years, but I was still a director of the business and then I, I sort of left my role to join him. So yeah, we, we kind of have, we got married, we bought a house, we went on holiday, we changed jobs, we did everything all around 2006. We just had some sort of midlife crisis. I think.Teresa: It was quite a year or two.Hollie: Yeah.Teresa: What made you go into, explain in very layman's terms, what it is you do for big businesses now? [00:06:00]Hollie: Yeah. So I always use the analogy of someone like Richard Branson or Alan Sugar, and they have very, lots of different arms off their business. So he has like Virgin balloons. He has Virgin Atlantic. He has all the different arms of Virgin.If he's sitting in his office thinking, how is the entire Virgin group doing? You've got all those different organisations and systems that don't talk to each other. So he probably just wants one dashboard that he can look at To view how well his entire organization is doing. He can drill down into which bits he's interested in.So what we do, if we put that reporting layer over enterprise solutions, it doesn't matter where the source systems are, whether they talk to each other or not, it could be SAP, it could be Excel, it could be access, it could be an HR system, it could be anything, it could be a webpage. And we allow people then to make meaningful decisions from that data.And then with the advances in AI, the next thing that we do is we apply machine learning to it as well. So what can we predict for the future using that data? So it's all about [00:07:00] empowering businesses to make better decisions.Teresa: So what made you guys think, oh, that's what we're going to do, like, because you obviously neither one of you had come from that specific thing.You have the tech background, yeah, and obviously tech knowledge. But what made you go, oh, let's have all the tech things, we'll pick this thing and we'll just go with it.Hollie: Yeah. So I think we went with what Alex's brain liked the best, really. So he's really good at sort of architecting systems and very much.It was before the cloud was a thing, really. So he was kind of designing these big data warehouses. So we started the business off doing that and it was called business intelligence then, but actually it's now more referred to as data analytics. So he was very much, that's the technical path. That's my area of expertise.At the time we weren't going to have employees. So we were like, just going to do it with ourselves. And then as we started growing, that's when I joined and we're like, maybe we do need some employees actually. So I bring all the people management, the strategy, the marketing, all the things that you [00:08:00] need to run a business that's non technical, so together we kind of cover all the different roles you need to be successful.Teresa: Yeah. And I think that's the thing, cause people often, especially in the techie industries, they are really good at the tech bit. They don't always necessarily have the other skill sets, but the same with, you know, it's like someone with our skill sets going into the tech, not being able to do that.So it's cool that there's two of you together that kind of bring both of those skill sets. So you were in the business, you have a big part in the business, but you have a whole side arm of things that you do as like, I want to say voluntary and it pretty much is all voluntary what you do, isn't it? So explain that side of what you do.Hollie: Yeah, so for me, while we were growing the business, I was really interested of pathways into that business. So the first kind of thing that I did was I'm going to go and do some talks in schools. So I became an enterprise advisor, which then connected me with the Careers and Enterprise Company. And then to promote the business, you start doing a bit of business [00:09:00] networking and I was approached by the Federation of Small Businesses, who kind of explained to me, as well as them being a membership organization, they also have these additional voluntary roles where you can kind of help them champion other businesses, and also you can get involved in policy. So, they kind of hooked me into that, and I started off being an area lead, so very much promoting stuff in our local region. I then became the regional chair, which was then, very much West Midlands focused, so I was sitting on negotiations about HS2 and digital infrastructure, 5G rollout, all that kind of stuff.And then they were like, actually, we've got another role for you. And it just kept escalating, which was a national role, which was all about skills and apprenticeships. So the next minute I'm chairing MP round tables, popping down to the treasuries, talking to the department of education. So that is all very much ticking my box of connecting people together, helping others, and also attracting young [00:10:00] people into our world, because you can have such an exciting career in digital. So it's just about securing those things.Teresa: That's amazing. Like, amazing that, A, you volunteered to do this stuff, because when you run a business, like, You know, we were just talking about it.We're friends, but we haven't like hung out for ages because we're both so busy. And like, so to then volunteer your time to do something like that. And it sounds like it takes up a chunk of your time.Hollie: It does. Yeah. And it is a cost to the business, but I think it's something that is really meaningful. It gives me my sense of purpose, to be honest.So I feel like I need that and I can, I can feel the difference that I'm making.Teresa: That's really nice. Cause like, You do deal with huge companies in a very tech way. So that probably like the giving back element doesn't feel as strong, whereas doing something that, and it's back to that whole, you have to design how your business looks and what works for you.Cause someone might look at you from the outside and [00:11:00] go, why would you volunteer your time doing this when you are super successful over here with this big business? And. But that doesn't light you up as much or that doesn't give you everything you need. And like you always do. And since I've known you've always gone into schools and done things, I mean, which honestly, I've gone into a couple of schools and done things that scares the living daylights out of me because these teenagers are terrifying.And I have one, so I know, but like, you know, so for you to be like, you know, going out there and having conversations with them. But this is, and this isn't what I brought you on to talk about, but this is really interesting because I've got my daughter at the moment working in my business, which is awesome.And I get her to do all sorts of different things. I'm really trying to encourage her to consider having her own business and to consider the options, not necessarily straight into work or straight into, like, I don't think schools do enough to go, well, one, what different, what different roles are there for starters?Because you are in a world that moves at the speed of [00:12:00] light, literally the speed of light. And so those roles, like when, you know, you and I like have some marketing background and my, when I did my degree, there wasn't even really websites as such. There were websites, but there weren't even that like bigger thing.There was definitely no social media, like the term content creator, like, no. So even in my role or in marketing, it moves at a pace, but like in tech is moving at such pace that roles are being created that were never created for roles that were being done and now being assisted by AI and all that sort of thing.So for you to go into schools and go, Hey, this is a world that you could get into and actually something that they might be interested in. So I've got Bea at the moment, my daughter doing, I say that like, you don't know who she is, but I'm saying it more for the audience in case like you. Who's Bea? That's my daughter.She is doing like a Pinterest course for me. So she's now getting this whole thing. Like she's on Pinterest herself from a personal point of view. And now she's starting to realize, Oh, like there's a business reason people use Pinterest. So, you know, again, trying to give her something that she would have an [00:13:00] idea about or an interest in and then going, let's learn how we can do it. So. I love that. I think it's awesome.Hollie: Yeah. And I think it's really important because like you say with the schools and the curriculum, it takes so long to actually change what the curriculum looks like. We have to then go in there and bring it to life. And what I'm trying to say to students is that you're not necessarily going to go into a role.A, we don't know what it is because it doesn't exist yet. But B, rather than just thinking about English and maths, let's think about entrepreneurship, creativity, problem solving, basic digital skills.Teresa: Resilience. Yeah. Why are you not teaching all those things?Hollie: Yeah. This is what we actually need.It doesn't matter what sector you're in, a carpenter still needs to know how to create an invoice and put himself on Facebook. So, and it's also breaking down those genders. Like I've just said him for carpenter, but I'm trying to sort of communicate. It doesn't matter what gender you are, you can go into any role.But what regardless of the role, we need those work ready skills and it's that [00:14:00] proactive attitdue can do and it's breaking down those barriers and just make it accessible for everyone.Teresa: Yeah. And I, I love that. I mean, I could go down a whole other direction here in saying that I'm currently having a discussion with my daughter's school because I want to take her out of school to where in fact, by the time this podcast comes out, we would been gone and back but we're actually going to Japan and the Philippines, which I am so freaking excited about.And in the Philippines, we're meeting Johanne and her family. Johanne works me. And we're meeting her family, and we're bringing them to us in another part of the Philippines and giving them a holiday. And like, I am like, surely to goodness, and Bea will understand more about what Johanne does in my business and how she lives.And like, surely that is much better than sitting in school for a week, but not necessarily agreeing with me at this point. So I'm arguing the toss with them because it's like, I would much rather give...
This episode is an insightful discussion of me and my very lovely guest Hollie Whittles, an award-winning TEDx speaker and director of two digital companies. The conversation explores the impacts of AI on businesses, highlighting practical applications that can save time and money, and provides examples and guidance on how business owners can effectively integrate AI into their operations. We also touch on the ethical considerations and potential biases associated with AI use. Hollie shares her personal career journey from talent management to leading her own companies, and her ongoing voluntary work promoting digital skills and entrepreneurship in schools and small businesses.KEY TAKEAWAYS COVERED IN THE PODCAST1. AI is a valuable tool for businesses: AI can automate tasks, improve efficiency, and provide valuable insights, leading to cost savings and increased productivity. 2. Ethical considerations are crucial: As businesses adopt AI, it's essential to address ethical concerns such as bias, privacy, and transparency. 3. AI is accessible and adaptable: There are numerous AI tools and platforms available to businesses of all sizes, making it easier than ever to integrate AI into operations.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Hollie on Linkedin, WebsiteConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: AI is everywhere, but what does it really mean for our businesses and can it really save us time and money? And is there anything that we should be looking out for and steering clear of? That is what I'm discussing today with my guest, Hollie Whittles.Hello and welcome to this week's episode of the Your Dream Business Podcast, and thank you so much for joining me. Honestly, I appreciate you taking your time out. and hanging out with me. It's really, really awesome. So this week we have an interview and I'm actually interviewing one of my very good friends who I have known for quite some time, and we joke that she's quite a big deal.Hollie Whittles is an award winning TEDx speaker, author and director of two digital companies, Fraggleworks and Purple Frog Systems. Her passion is to educate, entertain, and engage. Spending more than 7, 000 hours speaking to audiences across the UK. She has helped hundreds of business owners to grow their businesses.Hollie is in constant demand. Her charismatic and knowledgeable approach empowers people to get results. They want their adoption of the right technology, strategic planning, and digital marketing. Hollie is also the national policy skills [00:02:00] champion for the Federation of Small Businesses, FSB, and is the vice chair of the CompTIA Community Executive Council.She also sits on the boards for Digital Leaders, Career and Enterprise Company, and the Digital Poverty Alliance. So she has quite a bit of experience in this sector. So Hollie is all about technology and AI. Basically one of the businesses you run, as you will hear, is a is at the forefront of doing some of this stuff.So what I wanted her to do was to come on and talk a bit about AI, maybe demystify it because Hollie isn't a techie person. Her husband who she runs her business with is more techie than she is. And one of the things that she does and one of the things that she speaks about is AI and how we can use it in our business and all of that good stuff.And I don't know about you guys, but at the moment I am seeing everybody talk about AI, I mean I have for a while but I am literally seeing you know, how to run social media using AI, how to do a webinar using AI, how to, [00:03:00] like everything just tags on the end using AI. So I think this is a really good conversation. We give some really practical ways in which we can use AI in our own businesses.I give a couple of examples of how I'm doing it. And hopefully it gives you a little bit to think about from the AI point of view. So without further ado, here is the lovely Hollie. Hollie, welcome to the podcast.Hollie: Hi Teresa.Teresa: I'm very excited to have you on. As I've already said, you are a very dear friend of mine and we've already been laughing because we just stumbled over the first bit, which was.Hollie: No, I forgot how to say hello.Teresa: It's tricky sometimes. It's tricky remembering who we are, what we do, how to say hello. It is tough sometimes.Hollie: Yes.Teresa: Molly, I always start my podcast the same way. One day I might change it. I'm going through a lot of tweaks at the moment, but for the time being, we'll stick with it. Please tell us who you are and how you got to do the thing that you do today.Hollie: So thanks for having me. I'm really excited to be here. So my name's Hollie. I'm from Purple Frog Systems. I'm one of the directors. We set up in 2006, I [00:04:00] think from a place of working for really big corporate where I'd burnt out and we were like, what can we do? My husband was in the same position. So we set up our own company and then we've gone from strength to strength and we do data analytics, machine learning, AI.So very much on the kind of the cutting edge of IT and wouldn't change it. I'm probably unemployable now.Teresa: I think we all are. If you've had your own business, like that's it. No one can ever employ you ever again. So let me go back a bit. First off, corporate, what did you do in corporate world? I feel like I should know these things about you, but I'm not entirely sure that I do. So I'll ask.Hollie: Yeah. So I used to work in talent management. So we ran sort of corporate programs across an entire enterprise level organization. So we had like apprenticeship, programs, we had graduates, we had vice president programs, and I organized some of those and we took people off and out the business and checked them off cliffs to see what would happen.And yeah, so it was all about sort of growing people and people development, but it was a big sort of IT consultancy. So they were all techie [00:05:00] people.Teresa: Okay. And your husband came from tech?Hollie: He did. Yeah. So he was running a gaming systems company. So he was their IT director, but it's a big American company.And they basically ran slot machines for all the casinos from Vegas all around the world. So he was always flying over there.Teresa: Nice. I mean, it's not a bad place to fly to.Hollie: No, exactly.Teresa: So you decided both at the same time to come out of your employed roles and start the business together.Hollie: Yeah, so he, he went first.I stayed an extra two years, but I was still a director of the business and then I, I sort of left my role to join him. So yeah, we, we kind of have, we got married, we bought a house, we went on holiday, we changed jobs, we did everything all around 2006. We just had some sort of midlife crisis. I think.Teresa: It was quite a year or two.Hollie: Yeah.Teresa: What made you go into, explain in very layman's terms, what it is you do for big businesses now? [00:06:00]Hollie: Yeah. So I always use the analogy of someone like Richard Branson or Alan Sugar, and they have very, lots of different arms off their business. So he has like Virgin balloons. He has Virgin Atlantic. He has all the different arms of Virgin.If he's sitting in his office thinking, how is the entire Virgin group doing? You've got all those different organisations and systems that don't talk to each other. So he probably just wants one dashboard that he can look at To view how well his entire organization is doing. He can drill down into which bits he's interested in.So what we do, if we put that reporting layer over enterprise solutions, it doesn't matter where the source systems are, whether they talk to each other or not, it could be SAP, it could be Excel, it could be access, it could be an HR system, it could be anything, it could be a webpage. And we allow people then to make meaningful decisions from that data.And then with the advances in AI, the next thing that we do is we apply machine learning to it as well. So what can we predict for the future using that data? So it's all about [00:07:00] empowering businesses to make better decisions.Teresa: So what made you guys think, oh, that's what we're going to do, like, because you obviously neither one of you had come from that specific thing.You have the tech background, yeah, and obviously tech knowledge. But what made you go, oh, let's have all the tech things, we'll pick this thing and we'll just go with it.Hollie: Yeah. So I think we went with what Alex's brain liked the best, really. So he's really good at sort of architecting systems and very much.It was before the cloud was a thing, really. So he was kind of designing these big data warehouses. So we started the business off doing that and it was called business intelligence then, but actually it's now more referred to as data analytics. So he was very much, that's the technical path. That's my area of expertise.At the time we weren't going to have employees. So we were like, just going to do it with ourselves. And then as we started growing, that's when I joined and we're like, maybe we do need some employees actually. So I bring all the people management, the strategy, the marketing, all the things that you [00:08:00] need to run a business that's non technical, so together we kind of cover all the different roles you need to be successful.Teresa: Yeah. And I think that's the thing, cause people often, especially in the techie industries, they are really good at the tech bit. They don't always necessarily have the other skill sets, but the same with, you know, it's like someone with our skill sets going into the tech, not being able to do that.So it's cool that there's two of you together that kind of bring both of those skill sets. So you were in the business, you have a big part in the business, but you have a whole side arm of things that you do as like, I want to say voluntary and it pretty much is all voluntary what you do, isn't it? So explain that side of what you do.Hollie: Yeah, so for me, while we were growing the business, I was really interested of pathways into that business. So the first kind of thing that I did was I'm going to go and do some talks in schools. So I became an enterprise advisor, which then connected me with the Careers and Enterprise Company. And then to promote the business, you start doing a bit of business [00:09:00] networking and I was approached by the Federation of Small Businesses, who kind of explained to me, as well as them being a membership organization, they also have these additional voluntary roles where you can kind of help them champion other businesses, and also you can get involved in policy. So, they kind of hooked me into that, and I started off being an area lead, so very much promoting stuff in our local region. I then became the regional chair, which was then, very much West Midlands focused, so I was sitting on negotiations about HS2 and digital infrastructure, 5G rollout, all that kind of stuff.And then they were like, actually, we've got another role for you. And it just kept escalating, which was a national role, which was all about skills and apprenticeships. So the next minute I'm chairing MP round tables, popping down to the treasuries, talking to the department of education. So that is all very much ticking my box of connecting people together, helping others, and also attracting young [00:10:00] people into our world, because you can have such an exciting career in digital. So it's just about securing those things.Teresa: That's amazing. Like, amazing that, A, you volunteered to do this stuff, because when you run a business, like, You know, we were just talking about it.We're friends, but we haven't like hung out for ages because we're both so busy. And like, so to then volunteer your time to do something like that. And it sounds like it takes up a chunk of your time.Hollie: It does. Yeah. And it is a cost to the business, but I think it's something that is really meaningful. It gives me my sense of purpose, to be honest.So I feel like I need that and I can, I can feel the difference that I'm making.Teresa: That's really nice. Cause like, You do deal with huge companies in a very tech way. So that probably like the giving back element doesn't feel as strong, whereas doing something that, and it's back to that whole, you have to design how your business looks and what works for you.Cause someone might look at you from the outside and [00:11:00] go, why would you volunteer your time doing this when you are super successful over here with this big business? And. But that doesn't light you up as much or that doesn't give you everything you need. And like you always do. And since I've known you've always gone into schools and done things, I mean, which honestly, I've gone into a couple of schools and done things that scares the living daylights out of me because these teenagers are terrifying.And I have one, so I know, but like, you know, so for you to be like, you know, going out there and having conversations with them. But this is, and this isn't what I brought you on to talk about, but this is really interesting because I've got my daughter at the moment working in my business, which is awesome.And I get her to do all sorts of different things. I'm really trying to encourage her to consider having her own business and to consider the options, not necessarily straight into work or straight into, like, I don't think schools do enough to go, well, one, what different, what different roles are there for starters?Because you are in a world that moves at the speed of [00:12:00] light, literally the speed of light. And so those roles, like when, you know, you and I like have some marketing background and my, when I did my degree, there wasn't even really websites as such. There were websites, but there weren't even that like bigger thing.There was definitely no social media, like the term content creator, like, no. So even in my role or in marketing, it moves at a pace, but like in tech is moving at such pace that roles are being created that were never created for roles that were being done and now being assisted by AI and all that sort of thing.So for you to go into schools and go, Hey, this is a world that you could get into and actually something that they might be interested in. So I've got Bea at the moment, my daughter doing, I say that like, you don't know who she is, but I'm saying it more for the audience in case like you. Who's Bea? That's my daughter.She is doing like a Pinterest course for me. So she's now getting this whole thing. Like she's on Pinterest herself from a personal point of view. And now she's starting to realize, Oh, like there's a business reason people use Pinterest. So, you know, again, trying to give her something that she would have an [00:13:00] idea about or an interest in and then going, let's learn how we can do it. So. I love that. I think it's awesome.Hollie: Yeah. And I think it's really important because like you say with the schools and the curriculum, it takes so long to actually change what the curriculum looks like. We have to then go in there and bring it to life. And what I'm trying to say to students is that you're not necessarily going to go into a role.A, we don't know what it is because it doesn't exist yet. But B, rather than just thinking about English and maths, let's think about entrepreneurship, creativity, problem solving, basic digital skills.Teresa: Resilience. Yeah. Why are you not teaching all those things?Hollie: Yeah. This is what we actually need.It doesn't matter what sector you're in, a carpenter still needs to know how to create an invoice and put himself on Facebook. So, and it's also breaking down those genders. Like I've just said him for carpenter, but I'm trying to sort of communicate. It doesn't matter what gender you are, you can go into any role.But what regardless of the role, we need those work ready skills and it's that [00:14:00] proactive attitdue can do and it's breaking down those barriers and just make it accessible for everyone.Teresa: Yeah. And I, I love that. I mean, I could go down a whole other direction here in saying that I'm currently having a discussion with my daughter's school because I want to take her out of school to where in fact, by the time this podcast comes out, we would been gone and back but we're actually going to Japan and the Philippines, which I am so freaking excited about.And in the Philippines, we're meeting Johanne and her family. Johanne works me. And we're meeting her family, and we're bringing them to us in another part of the Philippines and giving them a holiday. And like, I am like, surely to goodness, and Bea will understand more about what Johanne does in my business and how she lives.And like, surely that is much better than sitting in school for a week, but not necessarily agreeing with me at this point. So I'm arguing the toss with them because it's like, I would much rather give...
In this episode I discuss the intrinsic value of long-form content for establishing expertise and building trust with customers. I delve into Alex Hormozi's strategic shift to long-form, unedited content and provide actionable steps for creating effective long-form content. It includes the importance of consistently creating content that addresses customer problems, avoiding content driven by vanity metrics, and leveraging long-form content to generate short-form material. It also sets an actionable challenge for listeners to start producing their own long-form content and reinforces the necessity of this strategy for successful online businesses. KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Long-Form Content:* Long-form content is essential for establishing expertise, building trust, and ultimately driving conversions. It provides a deeper dive into topics, allowing you to showcase your knowledge and authority.
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Shift Focus from Vanity Metrics: Instead of chasing likes, shares, and comments, focus on creating high-quality, in-depth content that genuinely helps your audience and potential customers. Prioritize value over vanity.
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Create a Content Ecosystem: Long-form content is the foundation for creating shorter, more digestible content formats like social media posts, blog articles, and email newsletters. This integrated approach maximizes your content's impact.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptThink about the last person you bought something from. I am betting that you believed they were an expert and that you had built a level of know, like, and trust. In today's episode, I am going to be talking to you about why long form content is essential for building that know, like, and trust and showing you as an expert.I'm going to be sharing with you what Alex Hormozi had to say about long form content and why he is going all in on non edited long form specific content for his customers. And then I'm going to talk you through the three points that you need in order to start your long form content strategy.Obviously we're going to talk about what long form content is as well. I'm also going to be adding a bit of an accountability and an action taking at the end. So if you are not doing any long form content, [00:01:00] then that is your cue, your sign to get started because all the successful business owners that I know and work with have long form content.And that's why I'm going through this podcast episode with you today to help you do the same.[00:02:00] Hello and welcome back to another episode of the Your Dream Business Podcast. And as always, I am your host, Teresa Heath-Wareing. If you caught last week's episode. You will know that we talked about podcasting with the awesome Kevin, which was great.And it feels like I'm kind of following on a theme, which I promise you it's not intentional, but it's kind of worked out that way about how can we build that know, like, and trust, and make sure that we are seen as an expert to our potential customers. and why you need a long form content in your business.Two weeks ago, I talked about sending emails over posting on social media. And this week I'm talking about why you need long form and again, potentially more long form and less social media, which again, sounds like I'm very much being anti social media. I promise I'm not. I just think that sometimes we put [00:03:00] our focus in the wrong place and we wonder why our business isn't growing.And in all of the work that I do with the club members and the accelerator members, this is how I get them the most success by them focusing on the things that are important to drive their business forward. That is why today we are talking about long form content. So I'm going to start off by just explaining what long form content is and what I mean. I'm going to talk about Some of my reasons for having this conversation, something that Alex Hormozi has done recently, and what long form might look like.And then I'm going to give you three kind of points, which you can use to help you come up with your long form strategy. First thing then, what do I mean by long form content? Well, long form content is kind of exactly what it says. It's a long form of any content. So social media, reels, YouTube shorts, that's all short form.So it's a [00:04:00] small bite size bit of content. Long form is a YouTube video. It's a podcast. It's maybe going live for a certain length of time. It's writing a blog with substantial words in them. Long form is when you go deeper into that content and you produce something that will take longer to consume. And we need long form content in our business.If you are listening to this, I am going to make the assumption that you have a, a business that you're very good at. But you are trying to offer an online version of this business. So you might have one to one work or done for you work and you would love to include a course or a membership or some group coaching.Maybe that's all you have. Maybe all you have is online business stuff and you don't no longer offer one to one or done for you work. In order to grow an online business. And I would like to [00:05:00] set you a challenge of proving me wrong. I don't know any very successful online business owner who does not produce long form content.So let me remind you again, what I mean, blog, podcast, videos, lives, anything that is longer form. If you, if I think about anybody that jumps to mind, Amy Porterfield had a podcast for a million years. Um, Jenna Kutcher also has a podcast, Jasmine Starr podcast. And I think she does it on YouTube. Alex Hormozi does a lot of stuff on YouTube.Uh, Stu McLaren, I think has a podcast as well. Like they're all of these big people who have hugely successful online businesses have a consistent long form content. And consistent is also a key word here as well. So you can't just write one blog and go, I do long form content. You need to consistently, consistently keep showing up and doing the long form.One of the reasons that you want to do long form content is [00:06:00] It shows you as an expert, so that know, like, and trust, this is it. So if you listen to my podcast every single week, or maybe you've just discovered me, hi, thank you for listening, you will soon get to understand who I am, what I'm like, and what I know.As in, you're going to understand how good my knowledge is and how much of an expert I am in the subjects that I talk about, because how could I come on and do a podcast or how could I come on if I was doing a blog or YouTube and talk consistently about it if I wasn't necessarily an expert in that industry or in that subject. Having consistent long form content proves you are an expert and you know what you're talking about.The second thing that it does is it builds a relationship. Again, as you're listening to this episode, as you listen to other episodes, you get to understand what I'm like, and we start building a relationship. I know that sounds [00:07:00] really strange because obviously I can't talk to you unless you come and find me on social or DM me or get on my email list directly, but.We are starting to develop a relationship. It builds the trust in me. It builds the relationship in me in terms of who I am and, and how I show up and how I like to work. And if you love it, great. And if you don't, that's fine. So the consistent content, the long form content is perfect for that. Now, recently, Alex Hormozi, well I say recently, probably a couple of months back now, did a YouTube video about why he's changing up his content and how he's changing it up.What he basically said was he was going to be doing no more wide content. So what he meant by that was he is going to keep it very specific to the problems that he solves for his customers. Because what he was doing is he was having content on [00:08:00] relationships because he works with his wife in the business.He was doing content on fitness because happens to love fitness, but that isn't what he does for his audience. And what was happening is he was attracting people into his world to watch a video on fitness, and they weren't his ideal customer in there for they would never potentially turn into a customer. So he has decided that he is going to bring his content focus really, really sharp.So he is going to create content that is interesting to his existing, sorry, to his ideal customer with the problems that he fixes. The next thing he's doing is he is stopping doing highly produced content. And what he means by that is because he does YouTube, he's not doing like jump cuts.He's not doing like stock stock videos coming in. He's not doing like crazy graphics. He's literally doing him to screen talking. And the third thing he's focused on with his content was that long [00:09:00] form nature. He actually said that he doesn't want someone who is not willing to sit and listen to a 40 minute youTube video about a subject.He saw that as if you can't invest that time, you're not going to be wanting to invest the work and do the stuff. I'm not saying that that is right or wrong or anything. I'm just saying that was his thought process of this, which I find really interesting. And again, Actually, I don't disagree with.I do think there's a place for everything, but actually for him and what he wants people to do and the changes he wants people to make, I think that's probably pretty key for him. So he's decided to do all of those things, to put those things in place, to basically make sure that he is not doing short form or not a lot of short form.And I'll come back to where the short form fits in with the long form. He's not doing highly produced and he's not doing, uh, wide. He's keeping it very, very niche, [00:10:00] which brings me to the kind of three points that we need to think about when we are creating our own long form content and three things that I want you to take away from this and take away from what Alex has talked about or what I've talked about.Alex has talked about. So the first thing is you need to make content for your perfect customer. What would your perfect customer want to consume? And I know this sounds like a really obvious thing to say, but it was exactly what Alex was saying. He was producing other content around getting fit, having, uh, you know, relationship advice because he worked with his wife.That wasn't what he was helping them fix. I have in the past talked about other content. It's not necessarily content, but you know, being aware of the problems that your customer has that isn't necessarily just what you fix in order to relate to your customer. So that isn't what this is talking about.Let me just clarify that because even I feel confused after I said that. [00:11:00] There's a difference between understanding the problems in your customer's life that don't necessarily relate to the thing that you sell and creating content around it. So. For instance, I could share something on social media that talked about being a mum in business, because I understand that lots of my audience and lots of, and you might be listening to this, and you might be a mum in business and therefore you would relate to it.However, I'm not necessarily going to produce long form content about being a mum in business. Now I can, and I can talk about it if required, but That's not necessarily one of the problems that I fix. What I fix is I help people grow their audience, become more visible and become the go to expert in their industry, create an offer that people are going to buy and launch that offer.That's where my zone of genius is. That's what I do. I do the marketing. Obviously, I have some mindset stuff, so I will occasionally talk about mindset stuff as well. But the key thing [00:12:00] is, the first point is, what content does your customer want to consume? What do they want to watch? What do they want to listen to?What do they want to read? What problems can you help them fix? And that's where your long form content comes in. So what questions do you get asked over and over and over? When it comes to this content thing, then the second point really is, is kind of attached to it. So the second point is it's not about the views and downloads.It's not about the vanity metrics. It's not about getting a podcast with a million downloads. If those million people are not going to be your ideal customer. So it's not about jumping on the latest trend, doing the latest TikTok, doing the latest dance. If that is not what your customer is going to buy from you about, or why they're going to come to you.Because great, you could get, go viral on you doing a dancing TikTok, but that is [00:13:00] not going to convert to customers. That is not going to do anything for your business. So I would much rather have a smaller audience consuming my content who are my perfect customers than a ginormous audience who follows me because they think it's funny that I do stupid dances.I don't, by the way, in case you're new to me and you're thinking, where are these dances? I don't. Um, but They come to me for the right reason. They're not coming to me for something that I'm just trying to jump on a trend and I'm just trying to break the algorithm or I'm just trying to hack to get more downloads or more views or anything like that.So I want you to come away from the idea of it's about the views. It's about the downloads. It's about the, the number of people. And I want you to create your content thinking, will this help someone? Will this get them forward in their life or solve a problem for them that you help fix? Let me go over those two steps again.Step one was creating the content for your perfect customer, stuff that they will want to consume. And step two is not [00:14:00] jumping on a trend and not doing something just for views and downloads, which like I said, goes very, very hand in hand with the whole thing of creating content they want to see.I was listening to something the other day and someone said, which was such a good point, that most people consume content fast, short form content, i. e. reels and TikToks and things, while sat on the toilet. And I don't know about you, but I don't know that I really want someone considering to work one to one with me or joining my membership or accelerator program while sat on the toilet. That is not where I think I'm going to convert them. So that is not necessarily where I want people consuming my content.However, I do personally consume a fair bit of YouTube stuff and I watch it on my TV. I will play a YouTube podcast to myself or I'll watch it while I'm doing some other bits of work. If I'm doing stuff that doesn't require too much brain power, I will make a point of watching that [00:15:00] content rather than scrolling while sat on the toilet.Now, I'm not telling you obviously about my toilet habit. I was just saying what this person said. Okay. So that brings me to the third point, create your short form out of your long form. This is where some people get it in their head that creating long form content is such a massive beast. And I'm not going to lie that especially something like a podcast or a video where you've got some production level in it, it does take a bit of work.However, I can do one podcast and create all my social media posts from it. if I wanted to, I can create emails from it. I can, so my long form is like your core bit of content. Everything else comes off the back of that. So yes, it might take a bit of time to create that long form piece, but once you've got it, it helps quicken up the process for your short form.So if you do have things like short form videos, if you do use things like reels, then [00:16:00] having them as clips to go to your video or go to your podcast or show a bit of your live or creating some content around the latest blog post. So it's not that we're saying, don't do short form at all. It's saying, let's use the short form out of the long form.Let's be trying to send them back to the long form and actually sitting there and paying some attention to that long form bit of content. Now. You might be sat there thinking, but short form's all the rage and everyone's doing short form. I want you to remind you that obviously there are many, many people being very successful, different types of things, and one of those is long form.I listen to the Hubam Lab podcast sometimes, and those episodes, oh, and I listen to, um, Rangan Chatterjee's Podcast as well. And those episodes are like two, three hours long. So yes, even though we really like to consume quick content, we want quick ideas, we [00:17:00] want short form things. Actually, when it comes to some things, we want that long form content.And like Alex Hormozi said, you've got to think about how are people going to buy from you? And are they really going to buy from you after just watching a few reels or after just seeing a few Instagram stories? Or are the people that spend time in your content more likely to buy from you, more likely to want to get on your email list, more likely to trust you and know you and build that with you?I want to give you another action on today's podcast. I want this to be a thing that I start doing more and more because As I say in my club all the time, you don't need another course. And I truly believe unless there is something very specific you need to learn, and even then I still want to question why you need to learn it, but unless there's something very specific you need to learn, you don't need another course.What you need is action. What you need is accountability. And that's why [00:18:00] the Dream Business Club and the Rise Accelerator are all about accountability and action to help you move forward and actually progress. And what I'm going...
In this episode I interviewed Kevin Chemidlin, a podcast growth coach, about strategies to grow and monetize a podcast. We discussed the importance of audience growth, the misconceptions about podcast charts, and the effectiveness of lead magnets in driving listener action. Kevin emphasizes the significance of building a strong email list and offering valuable products or services to your audience. KEY TAKEAWAYS COVERED IN THE PODCAST Focus on Audience Growth, Not Just Downloads: Instead of solely focusing on download numbers, aim to build a loyal and engaged audience. Understand that the goal is to increase total audience reach over time. * Monetization is About Listener Value, Not Ads: Reframe the question from "How do I monetize my podcast?" to "What do my listeners want to buy?" Monetization comes from offering value to your audience, whether it's a direct product, a sponsored product, or building a business around the podcast. * Leverage Multiple Platforms*: A successful podcast-driven business requires a multi-faceted approach. Combine your podcast with short-form content (social media), email marketing, and a compelling offer to maximize your reach and revenue.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Kevin Chemidlin on Instagram, Website, EmailConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: Having a podcast for your business is becoming hugely popular with more and more business owners choosing to start and learn how to grow a podcast. But having a weekly podcast, as I well know, is hard work. Is it worth all the effort? that you put in and how do we make it work for our businesses to ensure that it is worth all the effort you put in.In today's episode, I interview the amazing Kevin from Grow the Show and he shares with us how to build and grow your podcast using his podcast ladder. He also talks about monetization and what that looks like for your podcast. He shares with us the four things that you need to do to make money from your podcast.Including how you can sell your own stuff, not just through sponsorship. If you have a podcast, if you're thinking about having a podcast, if you're trying to grow a podcast, then this [00:01:00] episode is going to be absolute gold. I took so much from it and I know you will too.Hello, and a really warm welcome to this week's episode of the Your Dream Business Podcast. As always, I'm your host, Teresa [00:02:00] Heath -Wareing and I hope. You are having a great start to the week. If you're listening at the start, obviously you might be listening this halfway through anyway.Wherever you are in your week, I hope it's going well. This week, I have got an awesome interview for you. Now, I love it when I do interviews where I can pick their brain for me, which sounds really selfish, but actually I find it makes a such a better episode because I'm really making them dive deep into Explaining something or helping me with something.And today's episode is a perfect example of that. I'm interviewing the very lovely and very talented Kevin from Grow the Show. He is talking all about podcasting. Now, obviously. Don't know whether you know, but I have a podcast. This episode is 329, no 359, get it right. And I've had my podcast for a long time and everything is worth reviewing.So I love it. I don't want to change [00:03:00] it or not I don't want to change it. I don't want to not do my podcast, but it's always good to get someone really smart on the podcast to have a conversation about what I can do better, how I can improve it, how I can, increase the money it makes and all that good stuff.And this episode was so good. He not only is lovely to talk to him. We had a really, really awesome conversation, but he's so knowledgeable about this. And it really was like, I just got to pick his brains for an entire 50 minutes or whatever it was. So if you have a podcast, if you are thinking about having a podcast, or if you just want to listen to a really awesome conversation.This is going to be perfect. So without further ado, please welcome the very lovely, Kevin. Kevin, welcome to the podcast.Kevin: Teresa, so excited to be here.Teresa: I'm excited, very selfishly, because as I just said to you before we got going, one of my main objectives this year is to kind of re, not reinvigorate the podcast.The podcast is doing fine and lovely and great, [00:04:00] but you can always do more. So the fact that we're going to have you on to talk about. podcast and podcast growth and all that sort of good stuff. And also I know there's so many other people who are starting podcasts. So I'm excited for today's conversation, but I always thought the podcast same way.Maybe this is something you should tell me not to do, but by getting you to introduce yourself and say who you are and how you got to do the thing that you do today.Kevin: Yeah. So happy to do so. And then later I can tell you my thoughts on whether to do that or not, as always happens when I'm on a show, we do tons of meta speak, which is awesome.So yes, my name is Kevin Chemidlin. I am a podcast growth coach. I'm the founder and host of grow the show, grow the show is the podcast to help you grow your podcast. My very brief background is I used to be a software developer at a big health insurance company in the U S. Not super passionate about writing software or health insurance, but I am super passionate about my hometown of Philadelphia.So in 2018, I launched a podcast that tells the success stories of Philadelphians. And I was way better at that [00:05:00] than writing software. So really quickly and probably prematurely. Got quit, gave notice at the full time job, uh, to go all in on being a content creator, which back in 2018, we didn't even say creator, like everybody around me in my life was just very confused.A lot, and a lot of people hadn't even heard of podcasts yet. So I said I was leaving, you know, my six figure job to be a podcaster. I got a lot of funny looks. At first it was a horrible move because while I had launched a show, what I didn't know was that I didn't know how to grow and monetize a show. I thought, oh, you just put out great episodes and the show grows and then you make money, right?Absolutely not. So the first eight months was actually pretty brutal. Eventually, I ran out of savings. My back kind of went up against the wall a little bit. I came this close to going back to the corporate gig. But had made such a big stink to everybody in my life that, that I had, that I'm an entrepreneur now that I just couldn't handle the thought of going back, you know, with my tail between my legs.So I took a pause on publishing the show for six weeks, just full time, studied the top podcasts on the Apple [00:06:00] 100 charts, got in touch with a few, you know, successful podcasters to ask for their advice. What I learned is that growing a podcast and making money from a podcast is a skill and there are activities that you have to perform in order to make that happen.Simply publishing an episode is not enough. So once I learned this, I learned what those skills are, how to do it. Brought the Philly show back. And within a year made about 120, 140, somewhere between there thousand dollars in just a year in monetization, the show had grown past a hundred thousand downloads.And so for that year, I basically was a full time content creator. Although I really worked on the show part time, I did a lot of travel, that sort of thing. And once COVID hit, couldn't travel anymore. I spent, uh, basically three months into quarantine. I had gotten on the phone with like 40 different podcasters who had all seen what I had done with the Philly show and wanted to know like, how did you do this?How can I do this? And by the like 40th or 50th call, I was like, okay, there's, there's a pattern here. There's a lot of people who are struggling with this. Let me see if I can create something to help them. And that was when grow the show was born. That was in 2020. [00:07:00] And we're recording now in 2024. It's almost at the four year anniversary and literally.All I have done, my whole, like, I literally moved away from Philly, I live down in Miami now, away from friends and family. My sole focus the past four years has been growing and monetizing podcasts.Teresa: Love it. So, you know, one thing that I actually really love about this story is I often see people come into.So I started like, well, I've been in marketing a million years, but when I first started my business, I started in social media and I saw lots of people who taught social media because their own social media had been wildly successful. So therefore they went on to teach other people, but the difference between what you just said and them was that your social media, not your social media, your podcast wasn't wildly successful. You had to go and learn how to make it successful. And that's the difference. That's the difference between someone who can teach this stuff on any subject matter, where you've had to [00:08:00] go and learn and work it out and make it work for you.as opposed to if you just happen to put up a podcast and boom, it went wild overnight. And then everyone came to you and said, how did you do it? And then you try teaching that. Like, I love the fact that actually you weren't your own success story necessarily straight away. And you went, okay, How am I going to make this successful? What am I going to do?Kevin: Yeah. And that actually reminds me of like, there's a lot of really big podcasters who like sell podcasting courses and like huge names. And these are people who either were celebrities at first, or, you know, they, they built a really, really massive, huge business and then launched a podcast and they have a personal brand and they, you know, they release a 997 course on how to podcast.And a lot of times when I see that I'll buy the course, see, you know, see if there's anything new that I haven't heard before. And a lot of times it's very basic surface level advice where those people did not have the struggle of building an audience from scratch by themselves. These are folks that, you know, you take the course and they're just like, be consistent.It's like, whoa, that's not, that's not [00:09:00] enough. There's so much more that you need to understand. So it's absolutely true. And like, while it was extremely painful at the time, I'm grateful to have had to just like grind it out and kind of figure it out from scratch.Teresa: And the other thing you said, which. like being a fly on the wall in these kinds of things would be awesome.Where going and looking at those top 100 podcasts, like what are they doing? How are they doing it? Why, you know, why are they in the top 100? Because that's something that's always like blown my mind in terms of how do some get there and some don't and how like, so a few, not a few months ago, when was it?So we're recording this in May and it happened in December last year. My podcast hit number one in the UK charts for marketing. Right. And I was like, bear in mind, I've had my podcast for years, like 350 something episodes, right? Never hit number one before. And people were like, what did you do? What did you do? And I went, nothing, like literally nothing.Right. And also looked at my stats, nothing, no difference. In [00:10:00] fact, my stats, and I think this is a lot to the iOS changes and various things, but they've been not declining, but they're considerably like dropped down as to where they were. And it's like, I have no actual idea how I got that. And therefore I'm not entirely sure how to do that again.Kevin: And, you know, and do you have that thing? Yeah. Sorry. So, yeah, no, no. The, the, the biggest thing that most folks don't know about the Apple podcasting charts is that they are not based on show size. They are based on new follower velocity. So the shows that chart are the ones that are getting the most new followers over the past 24 hours.So there are shows that are smaller but are higher up on the charts because their show is growing faster. So a lot of times when a show will chart, it's because there was maybe some sort of mentioned in, in media somewhere, or maybe you publish an episode with a guest that actually promoted and brought a bunch of new followers your way.But, and then, you know, what'll happen is your, your show will hit the charts. You'll be like, Oh my gosh, what's, what's happening. What's [00:11:00] happening. Yeah. Cause you look at the download numbers and they might not have moved that much. But again, the new follower, like the people who click follow in the Apple podcast app increased for that small period of time.And so Apple shows you in the charts and I've seen it before where a show will chart and then they start falling and they're like, what the heck, my downloads are going up. Why am I falling in the charts? And it's just because the velocity, the amount of new people who are following the show has dropped.So that's the biggest misconception about the charts. And so if you want to engineer being on the charts, it's getting the show in concentrated in front of as many Apple podcasts, new subscribers as you possibly can in a 24 hour period.Teresa: Yeah. Yeah. And, and that would make sense as in why I wouldn't have necessarily seen it in my downloads or why I wouldn't have seen it in the something happened particularly crazy that maybe just so happened that I had said on that episode, hit subscribe or, and they hadn't done that before or whatever.So, you know, yeah, but it was like, I was genuinely over the moon obviously, but also like, you know, I'd really like to be able to replicate that [00:12:00] also, and I guess this is what we're going to talk about. It's not just that, don't get me wrong, I will take all day long, right? But it feels a little bit vanity. Is it a vanity metric, do you think?Kevin: It is simply a marketing byline that you can now say that your show is number one in the UK marketing charts. That's it. That's all you get.And so what I recommend is when that happens, take a freaking screenshot because that screenshot is the price.Teresa: Yes. Yeah. And that's exactly what I did.Like screenshotted it, videoed it. Like who else is below me? Like for that one time only, but, and, and it is now in my bio that I am now a number one podcaster. Like I'm taking it all day long.Kevin: You did.Teresa: But of course, as lovely as that is. I mean, in fact, I was about to answer why I think growth is important on a podcast, but I'm going to let you answer that.Why is like having a podcast is lovely, but why is that growth bit so crucial?Kevin: I mean, that's, that's a funny question because it depends on who you are. And like, [00:13:00] I ask you that, right? Why is growth important to you? Because everybody assumes Yes, like the goal is to grow, right? The goal is to get more listeners, get the download numbers to go up as much as possible.But what I say back to that is I'm like, Okay, how does your life change? When you log into your hosting provider and you see a thousand more downloads than you saw last month, people kind of look at, they're like, well, it really doesn't, right? And so I'm like, okay, then why do you want more downloads? Why do you want your show to grow?And usually it's either I want more reach or I want to make more money, which usually more reach translates to more money anyway, because why on earth would you want more reach if not to make more money? So like the answer might surprise you, but I often say like down podcast downloads don't really matter.It's like they are a means to some sort of end. And what's also true about podcast downloads numbers is that they're a little bit of a misnomer because pod podcasters don't have a overall metric of the total number of people through the life of the show who have [00:14:00] ever checked it out, like social media platforms, your follower count.Like if somebody follows you on social media, they find your stuff, they click follow, and a lot of those people eventually will stop seeing your content. But there's still a follower for you. So you look at your social media and you see that number going up and up and up over the years, but it's not like if you have a hundred K followers on Instagram and you make a post and that reaches two to three thousand people, that's baseline, right?Yeah. But you still have that 100 K on the top of your profile. The same thing is true on YouTube. I was just at a conference where a very popular YouTuber was giving a presentation. It was an excellent presentation. And something that I noticed was that she had 800, 000 subscribers on her YouTube channel, and she showed a screenshot of all of her videos over the past couple, you know, her last like eight videos, and they all got between two to 3, 000 views on the video.Now, she was on that stage as a keynote, you know, with 2, 000 people on the edge of their seat listening to what she had to say because she had that big old 800k subscribers. But if you look [00:15:00] again at her videos, Each video was only getting two to three thousand views. Now, imagine if a YouTuber experienced what a podcaster...
In this episode I discuss the critical importance of prioritising email communication over social media for business owners. It addresses common reasons why business owners neglect emailing their lists and provides actionable strategies to overcome these barriers. I also outline the benefits of a consistent email strategy and offer tips on how to create engaging content for emails. The episode also includes steps to get started with regular emailing and emphasizes the long-term value of maintaining an email list for business success. KEY TAKEAWAYS COVERED IN THE PODCAST1. Overcoming excuses: Addressing common reasons for not emailing (fear of bothering people, lack of content ideas, time constraints, small list size) 2. Creating an effective email strategy: Deciding on email frequency, format (love letter or newsletter), and content type 3. Consistency is key: The importance of regular email communication and building a relationship with your audience
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptionOne of the biggest mistakes that I see business owners make is choosing to do social media over sending emails. As a business owner, there's a big focus on posting and being consistent on social media. And I get it. I'm not saying you shouldn't. However, the business owners that I work with that are hugely successful are the business owners who are prioritizing their email list.Yes, they are posting on social media, but that is never at the detriment of then not sending an email to their list. In today's podcast, I'm addressing some of the reasons you might not be consistent in sending emails, or you might not be sending emails at all and how we can overcome them. And then the three things that you need to make sure that you are consistently sending emails.Hello and welcome back to another episode of the Your Business Podcast. I'm your host, Teresa Heath-Wareing. How are you doing this week? Okay. This week I want to give you a little bit of tough love, but bear with me. It's going to be fine. It will be said with love, but I just want to spend some time this week talking about [00:02:00] sending emails and I can hear the collective groan.I'm sure. And some people are probably like, yes, I send emails. I'm fine. And other people are like, yeah, that's on my list. I keep meaning to do it. But the reason I wanted to talk about it is it's been coming up in my world where I've been having conversations with people. About their marketing and about getting visible and letting them be seen and how they are marketing themselves and their business.And I've had a number of people say to me that they are not consistent on email. They have not been emailing their list and yet they are working really hard to be consistent on social media. And it only occurred to me just the other day that. That is crazy. The fact of why would we be consistent on social media, a platform that we don't control, a platform that does not allow everyone to see our content and is based on an algorithm, and [00:03:00] yet when people have signed up to an email list to say to us, we want to hear more from you, that we don't email them.It just seems absolute madness to me. So that's why I wanted to do today's podcast about emails and why we should be putting as much time into sending emails as we do into posting on social media. And it's funny, I keep saying recently that I feel very anti social media and that is not the case at all.I am going through some stuff myself in terms of social media and what I'm going to do because my team changed and, and now I've been doing my own, which if you have been to my Instagram, you will see there is a lack of social media. And weirdly, it hasn't had any massively effective, massive effect to me.In fact, weirdly, I'm getting more followers, which is very odd because I am not posting anywhere near as much as we used to. However, I am consistent on email and always have been. Every Monday and Thursday now, [00:04:00] you get an email if you're on my list. Monday, I tell you what's coming up on the podcast and Thursday, I give you some value in some other way.So like I said, it really blew my mind that people, you know, and you might be sat there thinking, yeah, I have been posting on social media, but I have not emailed my list. So what I want to look at first is why maybe you're not sending emails. What is stopping you from sending those emails? Because I do think there is a definite brain block when it comes to sending emails more so than posting on social media.I wrote down some reasons why I think you maybe are not sending emails. And I'm going to address each one. So if any of these resonate for you, then brilliant. Hopefully listen to what I have to say, and hopefully this will convince you otherwise. So the first thing is people will say to me, they feel uncomfortable sending emails because they don't want to bother them.Okay, so this is not you force feeding someone something. This is something that someone [00:05:00] has opted into and at any point you welcome them to unsubscribe if it's not for them anymore. So this isn't something that you are like forcing ads at them or your, and this often can come down to, okay, well, what do you think is going to bother them and the content?And we're going to get to that bit. But if you think this is going to bother them, I want to remind you that they opted in for this. You should not have, and I'm sure you didn't just add people to your email list. People have actually opted in. So you're not bothering them. You are doing the thing that they've asked you to do.The other thing that's really important when you think, Oh, I don't want to bother them. I don't want to irritate them. It's as long as you tell them what they can expect and manage their expectations, then don't worry about it. Like. If it's too much, if two emails a week is too much for some people, they will unsubscribe.And I used to send three emails a week and I know, you know, some people send more than that. But if [00:06:00] it's too much, then they will unsubscribe and therefore they're not right for your email list and not right for you. However, as long as you're saying to them, this is what I'm going to do and you hold that commitment, then that's up to them to decide.So you're not going to bother them they have opted in for your email. It's even kind of more. Like you're potentially bothering someone more on social media. Now I know they followed you, but they could be scrolling through looking at dog reels, which is what my husband sends me all the time. And then suddenly they get a reel about something business.And then they might think, oh no, I don't want that. When they're opening your email, they are choosing to open and read your email. They are probably in a position where they open and read emails. So I tend to do mine sat at my desk, or obviously if I look at my phone, I know I'm opting in to do that. So This is not bothering them.This is actually giving them the thing that they've asked for, the first point. The second point, you've no idea what to send in an email, which again, like when I talk about this, if you go blows my mind, [00:07:00] because if you are doing social media content or if you are having conversations with customers, then you will know what to send in an email.All it is, is content in a different format. So if you have done a social media post where you have discussed something in your business or a problem that your customers have, then. Just do that same, but a bit slightly longer version in an email. It doesn't even have to be in a longer version. You could literally just put the same amount of text in an email and have it be a super short email if you want to.So in terms of what do you send them, you're not rewriting the rule book here. You are with however you are creating content. And if you're creating long form content like I am, and in fact, the next solo episode I'm going to do is going to be talking about why everyone should have long form content. If you're doing long form content, then I am spending, I don't know how long this episode will be, potentially 20 minutes long, telling you about something.Well, I could [00:08:00] take a snippet of this and put it in an email, which is exactly what I do on a Monday email. So if you are creating content, all it is, is putting it in a different format. So when you say, I have no idea what to send, then. That is, I think that is a case of you thinking that this has to be something new, something completely different.And in the past I would have done very different emails to my content on social media. Now, not so much. And I'm all right with that because not everyone will read every email and not everyone will see your social media posts. So if you're just duplicating, that is fine. You will get people who prefer to interact on your email and your open rate will be bigger than your algorithm on social media.The next one, it takes too much time. So the way that I do my emails, and I know that some people really struggle to write emails, and I have worked with some people in my accelerator and in my membership where I help them get over this, [00:09:00] but for some reason it takes hours to write an email. Now I have just blocked out some time in my diary for the next couple of days to work out and do some content, and I can write almost a month's worth of emails in a few hours.And I do not say that to be like, check me out. I'm amazing. But I just think it's the fact of. A, I'm batching them, so I'm doing them all together. B, once I get into a kind of stride, then great. And C, if I am planning my content, which I am anyway, then that takes up the majority of the time.Actually writing out what I'm going to say, is the easy bit. So for instance, planning this podcast, I spent a couple of hours yesterday planning this podcast and the next podcast, and it will take me less time to actually record the episode than it will actually what I plan to, you know, in my thoughts of what am I going to say?How am I going to structure it? What am I going to include in it? So, You are doing the content creation bit anyway. [00:10:00] You are doing the coming up with the ideas anyway, if you're posting on social media. The actual writing the email should not take that long. And if you are batching them and doing them together, you should be able to do four emails in an hour or two tops.So it doesn't take that much time. And I promise you any amount of time it is going to take is going to pay you back tenfold because emails are so much more powerful than social media. And then the last one I wrote down in terms of why people tell me they don't email consistently or why they're not emailing at all.My list isn't big enough. Okay. This is not about the numbers. This stuff, number things are vanity. If 10 people have signed up onto your email list, first thing I need to tell you is they don't know that they're only one of 10. Three of them are your family. They have no idea. All they know is that they've signed up to get your emails or they've opted in for something knowing that you are likely to send them emails.So they don't know how many people you have on your list. [00:11:00] So that's the first thing to scrap. Forget that you only have 10, 20, 50, 100. And again, it's all objective. Someone who would go, well, my, my list is only a thousand people. You would give potentially your right arm for a thousand people. And there's someone going, my list is only 5, 000 people.Someone else would give their right arm for 5, 000 people. So it's not about how many it's the fact that you have people on an email list, regardless, you should be emailing them. And the other thing I want to bring back to is the, the kind of vanity conversation. You can still sell to 10 people on a list and one person might buy.So, and I'm not saying, and I want to just make this clear, I'm not saying I only sell in emails because I don't. But you can add value and support someone, even if it's only a few people. And yes, it might feel like I'm doing a lot of effort to just contact 10 people, but again, go and have a look at your last social media post, how many people liked it and interacted with it.And does that even mean they read it? So [00:12:00] it doesn't matter how big your list is. If you have people on an email list, you should be emailing them. And all I'm going to do is get you into the habit of being consistent. And then when your email list is bigger, which is something that we look at in our accelerator program, we look at growing your visibility and your email list fast.So whether they start with 10 people or whether they start with a hundred people, They're emailing them from day one. Okay. So those are the reasons you might not be consistent. And I hope that maybe that has helped. And you've gone, yes, Teresa, that one is one of the reasons I'm not consistent and what you've said helped.So let me talk about the three things that are going to help you Email and email consistently to your list. The first thing is step one is you need to decide when and how often you are going to email. Make a commitment. Now for me in my business and how I work, making commitments is a really useful thing.If I tell people I'm going to do [00:13:00] something, I don't like letting people down and therefore I do it. So when I say to you, I email on a Monday and a Thursday and I get to You know, if I haven't batched and I've fallen behind and I get to a Thursday and think, Oh my God, I haven't written an email. I will make sure I write that email and get it sent because I've made a commitment.And yes, do I think everyone's sat there thinking it's Thursday, Teresa hasn't sent her email. No, I don't think they're doing that. However, in my head, that helps me. So what if you were to email your list today, let's take some action. And I actually want you to come back to me and let me know if you've done this.So, If you have not, if I'm talking to you and you have not emailed your list anytime recently, and you've just had people sat on your email list after they've opted in, you've not done anything with them. I want you to email them and go, Hey, I'm sorry. I'm a little bit rubbish. Use your words. How you would.And I should have been emailing you and I haven't. So I am going to set up a commitment to email you every week, every other week, twice a [00:14:00] week, not once a month. That's way not often enough because that's 12 emails a year. What if I said to you to post 12 times on social media, you'd think I was mad in an entire year.So. You're going to say to them, this is what I'm committing to do. I'm going to email you once a week, every other week, twice a week on whatever particular day, like I said, mine are Mondays and Thursdays. And then I am going to talk about. XYZ. I'm going to give you some value. I'm going to share ideas. I'm going to tell them what you're going to be providing them in the emails.And I kind of say things like, and the occasional funny story. And I also do say, and I will sell to you. I will give you offers when I think there is something good that you might want. So that's the first thing you need to do. Send an email to your current list saying, I'm very sorry. I should have been emailing you.And I'm sorry, I neglected you and I'm going to stop being consistent and I'm going to be consistent by emailing you on a Wednesday, [00:15:00] let's just say once a week. And in that email, I will be sharing with you tips, tricks, jokes, whatever it is that you might be sharing. That's step one. Step two, decide on the content for your email.And step two, when I talk about this, I talk about one of two things, either a love letter or a newsletter. So I tend to write a love letter where I've written it to one person and it has one focus. So I will tell a story that might then lead into a link to go and click. Like for instance, so. On the Monday morning, I will talk about the podcast and that'll have one focus of go and listen to the podcast episode and it'll give you the link to go and listen to it.And then on a Thursday, I might share, I don't know, what will I share? Oh, so for instance, the next one I'm writing or the next one that goes out is about, in fact, at the point of recording this, it would have already gone out, but it's about SponsorFest and how I'm speaking at SponsorFest as Summit. So I will share that.So there's some value there that they can join a [00:16:00] free summit. So think about. Is it going to be a love letter where it has one focus, one call to action, and normally one, one click? It doesn't mean just one link in the email, it just means it's going to one place. Or are you going to do a newsletter style where you focus on various different things?So a newsletter style is, here's a blog I wrote on this, click here to go and have a look. This is something I saw really interesting, click here to go and have a look. Here's my tip of the week. It's broken up. It's kind of what you would see more traditional emails. And in the past would have been more traditional newsletter emails, but it's broken up bits of content.Now, if you're doing that type of thing, then having a list of the type of content you can include on those would be great. But on the love letter, Emails that I send, I just have a one focus rather than going, okay, I need to include a tip. I need to include a blog. I need to include what happened on Instagram.I need to include [00:17:00] someone who's doing something brilliant. I only have one focus per email. Okay. And then the third part is actual content that goes in the email. I've just got some points that I just want to address with you. The first thing is. You do not have to do War and Peace, okay? This doesn't have...
In this podcast episode, we discuss self care beyond conventional methods. Taylor, founder of Inner Workout and author, shares her unique perspective on self care, offering practical advice and revealing how she turned her insights into an accessible app. We delve into the importance of listening to oneself, breaking down self care myths, and integrating small, impactful practices into daily life. We also explore the impact of technology on self care and strategies to mitigate its effects. This conversation is essential for business owners looking to balance productivity with personal wellbeing. KEY TAKEAWAYS COVERED IN THE PODCAST1. Self-care is listening inwards and responding with love: It's not a set of tasks, but rather checking in with yourself and understanding your needs. Forget the "all or nothing" mentality and focus on what works for you in the present moment. 2. Start with cultivating the practice of listening within: This can involve journaling prompts to identify what drains your energy or simply checking in with yourself throughout the day. Learn to listen to your body's cues as well. 3. Develop a toolkit of self-care responses: This includes proactive activities you enjoy, but also reactive responses for when things go wrong. These can be anything from breathing exercises to calling a friend. Remember, self-care doesn't have to be expensive or time-consuming.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Taylor on Website, Inner Workout App Waitlist, InstagramConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: Self care is a word that is often thrown around a lot. And sometimes we constantly think we must be doing more, especially as business owners. It is also something that I thought I had learned a lot about. However, today's guest talks about self care in a way that is completely different to how I thought about it before.
She offers practical advice on how to bring it into our everyday and really gets you to think what self care looks like for you. We also talk about why she decided to take her knowledge on self care and put it in an app and what it's taken to create that app and get it out into the world.
Welcome to the Your Dream Business Podcast. I'm your host, Terese Heath Waring. An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, [00:01:00] but one that perfectly aligns with you and the season of life that you're in.
In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started.
Hello, and welcome back to another episode of the Your Dream Business. I hope you're good. Thank you so much for hanging out with me today. I really appreciate it. And this episode is a really good one. So we're talking self care, which is a word that is like thrown around all the time, and everyone thinks, you know, self care is sitting down with a book or having a bath or having a massage.
Now, and granted, all of those things are self care. And actually, as I record this intro, I have in my diary for later on today, a three hour reflexology and massage, [00:02:00] which honestly is like heaven. However, it's not really about the big self care stuff. It's about smaller things. And today's guest made me think completely different about what self care means and what it looks like, which for me was actually super good timing because I spent most of last year pretty much just doing self care.
Like, I was talking to my therapist the other day and I said that in 2023, I felt like I spent 45 to 50 percent of my brain space and energy on me and looking after me and about 10, 15 percent on the business and this year it's moved, and rightly so and I'm super glad because otherwise I wouldn't have a business if I carried on that way.
And. You know, I spend a big chunk of my time and my energy now on the business, which obviously I love and adore. However, it has meant that my self care has taken a bit of a battering. And I'm trying to find [00:03:00] a middle ground or a way in which I can manage my own self care and make sure I look after myself while still being super productive.
And this conversation was so well timed for it and really helped me think about it and also helped me get over the kind of pressure that we put ourselves under to go, we must do these things and to look at them differently. So today I'm interviewing the lovely Taylor Morrison. Taylor turned being bad at self care into her career.
She is the founder of Inner Workout and the author of the book by the same name, recently named on a Fortune's 10 innovators shaping the future of health. Taylor is tired of aspirational wellness as usual. Instead, she makes wellbeing and personal development more accessible. Taylor can go from facilitating workshops at a fortune 100 company to talking about TikTok and body image with a high school class.
She uses her [00:04:00] coaching, mindfulness and movement training to meet people where they are at and offer actionable steps towards creating a world without burnout. Like I said, it's a great conversation, which I think anybody needs to hear, but also as business owners, this is probably something that should be high up on our agenda.
So enjoy today's episode. Here's Taylor. Taylor, welcome to the podcast. How are you doing?
Taylor: I'm doing so well. I'm excited to be here. Thank you for having me.
Teresa: I am excited for this conversation because I was looking through your notes prior to your interview. And this subject we're going to talk about is a subject that I'm not very good at.
So I am going to be picking all your brains to, to work out how I get better at this. But before we get started, please tell my lovely audience who you are and how you got to do the thing that you do.
Taylor: Yeah, so I'm Taylor Elyse Morrison. I am the founder of Inner Workout. It's a company that makes wellbeing easier.
I'm also the author of a book [00:05:00] by the same name. So, and how did I come to this work? I, I mean, I chuckled a little bit when you said, this is a topic that you're not really good at because I come to this work. I'm not personally good at this work either. And before I got into this space, I was doing work related to brand strategy.
And I kept burning myself out and I realized that the way I was structuring my life really wasn't sustainable. And so I came to this topic because I kept hitting up against a wall. And as I shared some of my own navigating around self care, people started telling me that they had similar issues and that's how inner workout came to be.
Teresa: So just explain the actual app and how that works and what, what it is.
Taylor: Yeah, so for the inner workout app are the biggest complaint I've heard we inner workout as a company has been around for about five years. The app is just [00:06:00] launching and from back in 2019 what I heard from people is I don't have time for self care.
And I kind of wrote it off because I was like, I can't do anything to help that. But as I've talked with more and more people, what I've heard is, oh, there are ways we can help people have more time for self care. So there's two sides of the app. Part of it is that we've got different practices, meditation, journaling, breath work, these mini courses we call journeys.
Those most of them can be done in 10 minutes or less. So if you can find a little snippet of time in your day, there is something on that app that you can do to support your well being. The other side of things is what seems to get in the way of most people's self care is we're spending so much time on our phones. And so we have this functionality called lock sections that locks you out of distracting apps. You can set it on a schedule or you could do it one off and you can't go on Instagram or you can't go on Tik TOK until your time is up. So it really gets the willpower out of the [00:07:00] way. You don't have to have willpower. The inner workout app can support you.
Teresa: I love that.
And it's funny, right? So anybody who listens to this podcast regularly, one will hear my voice is a bit funny, which is because I've been doing too much. But secondly, they'll think the list you gave of like journaling, meditation, like they are things I do a lot, but yet I said to you, I'm not very good at this.
So there's obviously a disconnect in my brain between doing some of those things and self care and not necessarily seeing them as a self care. Like, is that something that you see that's pretty common? Is it that when people actually do stop and go through, they're like, Oh no, actually I do do some things.
Taylor: Yeah, no, that, that happens a lot. Most of the time people are like, Ooh, self care, I'm not really good at it. There's a couple pieces to that. So first what I'll offer is the way that I define self care, the definition we use at inner workout is listening within and responding in the most loving way possible.
[00:08:00] I really view self care less as a set of tasks. And more is you checking in with yourself in doing what you need in that moment with the resources that you have. And that definition alone opens up so many possibilities for what self care can be. I was leading a workshop yesterday and someone was like, Oh, I guess The bowling league that I do with my dad is a form of self care and she wouldn't have defined it that way before, but it sparked something.
The, the other thing that I will say is in terms of, oh, I do these things, but I don't think of them of self as self care. A lot of times we're so hard on ourselves. We also have these ideas. Self care should be a bath or self care should be a massage. And if I'm doing something, that's not that it's not really self care.
So that idea comes up a lot of times in conversation with people.
Teresa: And that's so interesting because as you started explaining that, that's why I think I didn't and I don't see it as self care because I have put it as [00:09:00] part of my routine and it doesn't feel like I'm doing, you, what was this, what did you just say?
What was your quote? Self care is something that is
Taylor: listening within and responding in the most loving way possible. So it's, and we can get into more of the different types of practices because what you're doing is you're doing a proactive practice. It sounds like. So you've built these into your schedule.
I would guess that you have reasons why you do them. They make you feel grounded or focused or connected to yourself. So. There are these things that you've put proactively on your schedule that it sounds like, and again, tell me where I'm wrong, but it sounds like you're not even fully thinking of it because you've just integrated into your schedule so seamlessly.
Teresa: A hundred percent. And also almost in a way where I could berate myself if I don't do them, or I'll feel frustrated. So I would have, I have a habit tracker. And, and it's funny because actually in the last few years, me [00:10:00] journaling and meditating has been imperative to my health and my self development.
And I spent the last year getting sober and getting sober. Like they had been imperative to that journey. However, it's funny because now. I don't feel the need to have to journal every day. So, which I try and see as a good thing, because it's like, okay, if I don't feel the need to journal, there's obviously nothing really like coming up that I want to journal out.
But because I set it as a task, if I don't journal, I then see it as, oh, I failed. I failed at doing that thing. Like, It's like I've taken a self care thing and, which really was a self care thing. Like I said, it was essential as I was, you know, doing all this personal development, working with my therapist, getting sober.
However, now I've almost turned it into an action. And if I'm not taking the action, I'm beating myself up because I didn't take the action.
Taylor: [00:11:00] Absolutely. And this is, this, this is so common. I'm glad that you're bringing this up because I know people are listening and hearing, Oh yeah, I do that too. So a couple of things that I hear happening, one is there's this cognitive distortion, all or nothing thinking our brain loves to use this as a shortcut where it's like, I am either good or I'm bad.
I, et cetera, et cetera. And that happens so much in self care, especially for many business owners. We tend to be high achievers. We tend to be perfectionist. And so we want to be able to check that box. I did this. And because I did this, that means I'm good. If I don't do this, that means I've fallen short.
I'm bad. I'm a slob. Whatever we do to berate ourselves. So one thing when I hear people in, in that space is try and encourage people to, to find the third option. So it's not so binary that I am good or I'm taking care of, how do I [00:12:00] want to say that? I gave myself a tongue twister. I'm either good or I'm Taking terrible care of myself.
Yes, like opportunities in between. The other thing that I hear, and I talk about this a lot too, is Our self care is supposed to evolve because we are always evolving and our environment is always evolving. So it sounds like what happened really naturally to you is that journaling I'll pull on that one.
Since you mentioned that specifically, you needed that in that time when you were getting sober and now. There are other things that fill your cup and feel more supportive. And so I think that's actually an opportunity to celebrate and to say, wow, I'm so in tune with myself that I realized I don't need this tool in the same way anymore.
And I'm finding other ways to replenish myself. That's actually, again, going back to that definition, that's you listening within and then responding in the most loving way possible. That response used to be journaling. It's [00:13:00] other things now.
Teresa: And that's such a good way to frame it and to see it and to, and like you said, not like to say, and, and I guess be curious about, well, what else could this be?
Like, I don't need, and I think for me, the way I use journaling was very much. If there's a problem in my world, I journal it out like, and that used to be my husband's go to, which was very irritating sometimes when I like, if I was in a bad mood, should you journal that out? And I'm like, I'll journal you out in a minute.
But anyway, like that was my thing and, and working through it through journaling was really, really helpful for me. And like I said, in one way, it's really awesome. But I haven't, I haven't seen it like this, that I don't have to do that every day now. And when I do journal sometimes, I'm like, I'm not even entirely sure what I'm journaling about.
But because that was one of my go to things, it's like, oh, I have to do it. But I think I love the fact of like, actually thinking about what I need right now. I don't need that right now. So I know this is like, And actually this is probably what you were, you alluded to before [00:14:00] about the tactic, like the tactic of doing a thing, because I was about to say to you, so give us some examples of what that might be, which is me wanting to go, where's the list of have a massage, you know, have a
Discover actionable tips for writing a compelling bio that enhances your business visibility. Learn how to structure your bio effectively and choose impactful words with our free downloadable checklist.In this episode, I delve into the essential steps for writing a compelling bio that captures attention and enhances your visibility. Building on the key components discussed in episode 346 about getting on podcasts and stages, I provide actionable advice on structuring your bio, choosing impactful words, and offer a free downloadable checklist to streamline the process. I emphasize the importance of a well-crafted bio for all business owners, not just those seeking to speak publicly, and share examples of successful bios from participants in my program. This episode is packed with practical tips and strategies to help you create a bio that impresses and inspires. KEY TAKEAWAYS COVERED IN THE PODCAST1. The Importance of a Strong BioA well-crafted bio is essential for any business owner aiming for visibility. It's not just for pitching to podcasts or stages; it's a valuable tool for various business interactions. A strong bio can help you stand out and build credibility. 2. The Structure of a Great BioA compelling bio should include:Clear identification: Who you are, what you do, and who you serve.Credibility boosters: Achievements, awards, collaborations, and media features.Storytelling element: A unique personal or professional anecdote that captivates the reader. 3. Continuous ImprovementA bio is a living document. It should evolve as your business grows and your accomplishments increase. Regularly review and update your bio to reflect your latest achievements and offerings.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEGrab my PERFECT BIO CHECKLISTEpisode 346, Georgina Instagram, Emma InstagramConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptIn episode 346, I talked to you about pitching and getting on a podcast and increasing your visibility by getting in front of other people's audiences. And one of the key components of that is having a bio that you can send off to people to get them to think, great, I want this person on my podcast or on my stage.But one of the big question is how do you write that bio and how do you make sure that you are selling yourself enough when naturally we probably don't want to do that? What should you include in it? What words should you use? How should you structure it? In today's episode, I am sharing all that with you.I'm also giving you the opportunity to download a checklist so that you will never have a problem writing your perfectly created and amazingly persuasive bio. And if you're thinking to yourself, Teresa, I don't want to go on podcasts or speak on stages. I can pretty much guarantee at some point in your business, you are going to be asked for a bio about who you are and what you [00:01:00] do. So this is a must listen for anyone in business.Hello and welcome back to another episode of Your Dream Business podcast. How are you doing this week? So this week I have a short but good episode for you. This is a [00:02:00] super practical one and a very important one. If you are wanting to get visible in your business. If you are a regular listener, you may remember that back in episode 346, we did an episode about pitching to get in front of other people's audiences and on other people's podcasts.And. One of the key things of that strategy, which is really important is having a bio that really sells yourself to the person that you're pitching yourself to. So in today's episode, I want to take a little bit of time to just go through what makes up a great bio. Now, if you're sat there thinking, I don't need a bio.I want you to maybe just listen to this episode anyway, because having a bio that explains who you are and how amazing you are is never a bad thing. Even if you don't want to go on podcasts, even if you don't want to go on stages. Someone at some point in your business will very possibly ask for a bio, and it is [00:03:00] so much better to have a bio written out ready that you write in a non rushed panicked way than not having one at all.So this is definitely one for any online business owner. Anybody wants to get visible, pretty much any business owner. It is super, super useful to have a bio. So let's talk about what goes into a bio. And one of the things that I've done is I've put together a checklist for you. So if you head to teresaheathwareing.com/356, as in the numbers 356, you will find a free download on a perfect bio checklist. So everything I'm going to talk to you about today, I have put on a bio checklist with an example of my bio. And. You can download that and basically have its hand when you are writing your bio.So the very first thing you need to think about is before we even start writing it, the bio is somewhere where you can show off and it should be somewhere where you show off.I should want to read this [00:04:00] thing and think, oh my gosh, they are really impressive. And I think sometimes people think you've got to have loads of. you know, you've got to be an author, you've got to be an international speaker, you've got to be all these other things. And that just isn't the case. You are able to write a good bio without necessarily having those things.But one of the things that having a bio makes you think about is what things do you need to try and achieve to help that bio? And I think, again, that's a really positive thing. So, I don't want you to instantly in your head, and I can hear you thinking, yeah, whatever. I haven't got anything to put in a bio.You absolutely have. And one of the things that I do with my group program, with my Rise Accelerator people is we write their bios and then I read them and then I tell them they're rubbish. And I tell them to write them again. I joke, they're not rubbish, but they're just not very good at like selling themselves.Cause that is a hard thing to do because naturally, And again, especially a lot of the people I work with are women. We're not brilliant at selling ourselves. So [00:05:00] actually one of the benefits of working with me in that situation, I mean, there's obviously lots, but in that situation is that I get to read their bios and I get to go, okay, no, hang on.And then the really cool thing is we talk about their work experience and suddenly I'm like, hang on a minute. You never said that. Like put that thing in there. Don't expect to just write this bio in a wanna and it'd be brilliant and done. I mean, great if you can, but the chances are you're going to have to go and tweak it and basically work on it over time.And mine is, mine is constantly evolving. And every time I do something new and every time I get featured somewhere and every time something different happens, I then tweak my bio and change it. Okay. So the first thing I would do is write down a load of different things. So the first thing you need to understand is in your bio, you've got to explain who you work with and how you help them.Okay. Your bio will tell me what you do and who you do it for. So that's the very first thing to get down who you [00:06:00] are, who you work with, and what you do for them. Then we're going to use paragraph one to do that, we're gonna talk about para like the first paragraph really is you explaining that bit, but I want you to do it succinct, direct, and very like aspirational, inspirational.Those are the words to be thinking about as you're writing that bit. And I'm going to read you my bio in this episode as well, so that you can get an idea of how this science in real life. So like I said, the first basic stuff, if you include nothing else, that is the thing I need.I need to know who you are. What you do and who you do it for, because that's the thing that's going to help sell you full stop. The other thing that I would like you to include is if you have any content. So when I say have any content, I don't mean personal social media. Are you a podcaster? Are you a blogger?Are you a YouTuber? Are you a speaker? Like, what thing do you do that could [00:07:00] actually be a really good thing? So even if you've just started a podcast or just started a blog, saying you are a blogger who talks about X, Y, Z is really good because that just gives you a bit more credibility. So those are kind of the basics.That's the kind of thing that you want in straight off the bat. Just the kind of, you know, this is who you are. This is what you do. The thing that you can write before it. But the reason I didn't say it first is because we need to, this is probably the last thing that comes is some kind of attention grabbing headline.Like, how could I sum up you and your journey in one headline? Can it be done? And if it can, great. If not, don't panic too much. So let me just read you the beginning of my bio so you can hear what I mean. So the attention grabbing headline, which I don't always use because I don't necessarily love it, but sometimes it's helpful is from unemployed single mum to six figure business owner.So that should hopefully go, Oh, okay. That's [00:08:00] interesting. Let's find out more. And then my kind of basic information bit is Teresa Heath Wareing. Make sure you put your full name. Also, this is the other really key point. Make sure you do it in a third person. You don't, you want your bio to be as if someone else is saying it, not I am da da da da.So Teresa Heath Wareing is an online business marketing and mindset strategic coach who works with course creators, membership owners, and coaches from across the globe. helping them to build a business and a life that they love. So that's the first bit, the basics. If you can do an attention grabbing headline, great.But the very basics are who are you, what do you do and who for? Let's talk about the next bit. So the next bit really is where I want you to shine and sell yourself. And this is where people get really stuck. Cause they're like, I don't have enough. I haven't done enough. There's not enough cool things, but what we're trying to do is find anything and everything, and then tweak it and see how that goes.So [00:09:00] where have you been featured? Have you been featured on a podcast? Have you been interviewed on a podcast? Was it a top 10 podcast or is it a top 1 percent podcast? Have you spoke at an event, at a summit, at a, on stage. Where have you spoke? Have you served an international audience or is it just a national audience?Have you guest blogged? So years and years ago when I did social media, I did a guest blog for social media examiner, which was a big thing in the day. So again, that was pretty notable. Any news outlets that you've been featured? So, Think about all the different places. Have you been on a local radio? Have you been interviewed for a local paper?Have you been featured on something? Have you written an article for something? Where might you have been featured? So this is other people's content and you have been featured there. Maybe you've been named in something, maybe you've actually written something or been interviewed, but what kind of things have you got?And again, just make a note of those things because what we're going to do is pull out the biggest and the [00:10:00] best things. The next thing I want you to have a think about is who have you worked with? Is there anybody in there that is notable or any big companies, people or companies? So have you done something for a massive company?Have you teamed up with someone else than being featured somewhere on their stuff? Like, have you done something with someone who is worth talking about? And it doesn't have to be someone that's obviously famous. It can be someone that's well known within your industry and your thing. But is there anybody that you have worked with or any companies that you've worked with that you can say I've worked with them and that can give you some credibility?Now this one should be easier of all these ones I'm talking about because you'll be surprised that like, you know, the people who have had work experience who have worked alongside some really big people or have worked for some really big companies. So who can you talk about that you have worked with that is notable person or A company.Okay. What awards have you [00:11:00] been nominated or won? Now I say nominated because that is just as important. If you have not won any awards, but you have been award nominated, then that's still important. The other thing I want to note here is it doesn't have to be in the last week or the last six months even.All the stuff that you are saying is fact and truth, just because it was maybe a year or two ago, does not mean that you shouldn't mention it. If it was an award for something you do not do now, then yes, probably don't mention it. However, if it is, you know, I won an award for speaking international women's speaking award, and that was like if quite a few years ago now, but I still say I'm an award winning speaker because I am.So, if It doesn't matter that it wasn't yesterday and it doesn't matter that you won as long as you say whether you won or you were nominated, I think that's fine. Like, and again, if you were shortlisted to win such and such award, but you didn't, then that is still worth mentioning if you have not won any awards, if you won the [00:12:00] awards and obviously talk about the awards that you've won.And if you won more than one award, you're multiple award winner, like make sure you put those words in to make me go, Oh, okay. Notable work experiences. So have you done anything that is particularly notable from a work experience point of view? Did you deliver training to over X amount of people? Did you get a client win X amount of money?Like, is there something that you can give me that is like, wow, that is super, super impressive. Then if your reach is important, Include that. And if it's a good reach, if your reach is not important to what you do, then don't bother. But if you can say you have served X amount of thousand people over the globe, or you have, you know, delivered training to hundreds of people, whatever it might be, if the reach is important, then include it.If it's not important, then don't. And then if there's nothing else notable that has come from somewhere else, is there something interesting about your story that you can include? [00:13:00] So is there something that's fun or different or can share that is kind of just a little bit like, Oh, that's super interesting.I want to find out more about that. The headline that I use sometimes the single mum to single unemployed mum to six figure business owner. That is part of my story. My story is obviously I started off without a job as a single mom. And I now have a six figure business. So that is an interesting kind of hook that hopefully some people might go, Oh, okay.That sounds great. So let me read you the rest of my bio before I then come on and give you some useful words to use. Okay. So I'm going to read it from the beginning again. From unemployed single mom to six figure business owner, Teresa Heath Wareing is an online business, marketing, and mindset strategic coach who works with course creators, membership owners, and coaches from across the globe, helping them to build and grow their online business so they can have a business and life they love.An international best selling author, award winning, keynote speaker and TEDx [00:14:00] speaker. Teresa is the host of a number one rated podcast, your dream business podcast, and has interviewed the likes of Denise Duffield Thomas, Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Starr, Stu McLaren, Ryan Dice, and many more.Teresa is recognized alongside some of the world's digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. So that is what I would call my short bio. Like I can give them a longer bio if they want. I mean, that's still three paragraphs. It's probably not as short as some would like it, but also just to note at the end, the Teresa has recognized some of the world digital marketing thought leaders and widely regarded as one of the UK leading marketing influencers.Those were polls and charts that I was nominated in and features that I was given that called me that I didn't just decide that's what I am. But again, some of that was a few years back now, but I still include it because I, that is still fact and that was still the case. So you can hear the fact that I'm really [00:15:00] selling who I am.I have included everything I can that is of any notable. The thing I haven't included, obviously I've put all the names or not all the names,...
This week, I sat down with the inspiring Graham Cochrane, a seven-figure business owner who has managed to scale his online business while working just five hours a week. Dive into an engaging conversation where Graham shares his journey, insights on building a successful online business, and actionable strategies for audience growth. Whether you're a course creator, membership owner, or coach, this episode is packed with valuable tips to help you streamline your business and achieve your goals. KEY TAKEAWAYS COVERED IN THE PODCAST1. Building a Scalable Business:The importance of focusing on audience building as the primary asset for long-term success. 2. Creating Valuable Content:Strategies for creating engaging and valuable content that resonates with your target audience. 3. Personal and Professional Growth:The significance of aligning your business with your personal values and lifestyle.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Graham on Million Dollar Life Giving Business Formula Training, Podcast, Youtube, Instagram, Rebel bookConnect with Teresa on Website, The Club, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: If you got the chance to sit down with a seven figure business owner who only works five hours a week. What would you want to ask them? Well, this is exactly what I got the chance to do. I got the opportunity to sit down and talk to Graham Cochrane, who has a seven figure online business. And like I said, only works Five hours a week.And I got to pick his brain about how he has done it and how he has built his business. He shares the number one skill that he believes that every online business owner should have to build a successful business. And also he has a really fascinating question that we should be asking ourselves while we're building that business to ensure that we are attracting the right people into our world.It really is an insightful conversation, which I think you're going to get so much out of.Welcome to the Your Dream Business Podcast. I'm your host, [00:01:00] Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way.So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started.Hello, and welcome back to another episode of the Your Dream Business Podcast. This week, I have got an amazing guest for you. I'm interviewing the very lovely Graham Cochrane. Now I first met Graham when I went to the Kajabi conference last year, and he was one of the speakers on the VIP [00:02:00] day.And he's just one of those people who is so lovely and seems so nice that you just instantly want to be friends with them. And I spoke to him at the conference. And when I did the summit, I knew I wanted him to speak because at the summit, I got him to talk about his affiliate work that he does with teh Kajabi because he makes a ton of money through Kajabi affiliate.However, today on the podcast, I am picking his brain about completely different stuff. We are talking about how he built his business, how he finds the online world. And I'm asking him questions about what is working right now. What would he be doing if he was just starting out again? And he is a big YouTuber, has a really successful YouTube account.And I might mention to him that I'm thinking about a YouTube channel and I ask him what I should do and how I should get started. So it was an awesome way to [00:03:00] pick his brains about all that good stuff. He is a really lovely guy and very smart on what he does. And I know you are going to get so much value from this episode of this podcast.So. If you've got a friend who you think would also value this podcast, please do go and share it with them. And it would be remiss of me not to ask you while you're at it to give me a review on either Apple or Spotify. A lovely five stars would be amazing. I appreciate it so very much. And I want to remind you, if you have the VIP pass for the summit, then you can watch Graham's session that he did there.It really was excellent. Okay. I will leave you to it. Here's the lovely Graham. Graham, I am so excited to have you on the podcast. How are you doing?Graham: Oh, I'm doing great. I'm not as great as you're about to be on your trip, so I can't wait to hear about it when you come back.Teresa: Yeah, it's an exciting time at the point recording this.We've got lots of exciting things coming up, which is awesome. So you spoke at the summit. And people loved your session. [00:04:00] And we had such a lovely conversation that you very kindly agreed to give me your time again and come and be a guest on the podcast. But just in case someone doesn't know who you are, we will start the same, maybe slightly boring way, but I find it helpful to explain who you are and how you got to do the thing that you do today.Graham: Yeah, well, I'm excited to be here. I loved your summit. I love your energy. And when I got to meet you, I think in person at the Kajabi event in 2023, you were just super kind and nice to me. I got off stage and you said some nice things and you're very gracious. So I knew I liked you immediately when I met you.So. It's not a problem to spend time with you. Yeah, I would, I tell people I've been online about 15 years now in the online coaching space, selling courses, communities, masterminds, things like that. Originally in the music recording space, my first company's called the Recording Revolution. I'm a musician by trade.I grew up making songs, writing songs, but then I learned The art of recording and producing and audio engineering [00:05:00] and stumbled into content creation. I thought I was trying to put out some stuff on the internet in 2009 to get leads for a freelance service of recording and producing music. Had no idea that people would just like the content for what it was because they wanted to learn how to do it themselves and they didn't want to hire me as much as they wanted to learn how to do it.And so I became a, an educator and people wanted more content, more content, more YouTube videos, more articles. And I just was like, this is the coolest thing ever, but you don't make any money writing blog posts and making YouTube videos. So if I'm going to keep doing this, how can I make money? And that just opened the door to trying to figure this stuff out.I didn't know that these things existed. I didn't know the Amy Porterfield's of the world. They didn't know there was a world where people were selling courses. And so I stumbled into it, eventually figured out that was the having your own digital product was the best way, in my opinion, to monetize. I've done it all though.Affiliate marketing, brand deals, advertising, [00:06:00] sponsorships, done it all, but stumbled into that, built that business up. And then I would say the last six or seven years, I've been teaching people the business model, how to do what I've done in hobby niches, all kinds of niches. And Now I'm writing books and speaking and, and hanging out with cool people like you.So I just say, like, I like to teach, I like to empower people. I like people to get transformation. And I've discovered I have a gift of taking complex things, making it simple and helping people actually go implement it, which at the end of the day is what makes people have life changes when they actually do something with the information, right?Teresa: Yeah. And I'm so glad you said that because I think In this online space, there is no short of information and, and in terms of people teaching in this online space, there's no short of those people as well. But I think the one thing that people often miss is you actually need to do the work. So learn and find out and follow people and everything is brilliant, but actually You've got to go out there and you've got to do these things [00:07:00] or otherwise it's never going to actually happen and you can't live from the beach and earn money as you sleep.But I mean, it's nice. That would be lovely. But we do actually have to do some work as well. So when we had you on the summit, we talked a lot about you do a lot of affiliate stuff. You do brilliantly well with the affiliate stuff. You built a big audience. You are known for what you do, which is amazing.But actually I'm gonna be a bit selfish and like proper pick your brains on this session.Graham: Sure.Teresa: 'cause because it's my podcast that I can. But.Graham: Do whatever you want.Teresa: I'm also fascinated because you have been in this industry and this space for a long time. What are your thoughts? Because I feel like it's gone through various different things. And I've been in since probably about eight, nine years and I've seen lots of changes. So what changes have you seen and what do you see kind of really like, what do you, what do you project for the future of it or how we need to [00:08:00] show up or what we need to do if we want to be in this space?Graham: Man, that is a great question. Is that a good thing that I'm old enough and been around long enough that like I'm being asked that what have you seen this change? It's so funny. I still feel like I just got into it. Okay, so let's talk about what hasn't changed and then story about what's changed.Teresa: Yeah. Perfect.Graham: 30, 000 foot view. What hasn't changed and will never will change is really the audience is the asset. So you got to build an audience, right? I've, I've always said this and it's, it's proven true. Even though a lot of moving pieces change around, the core tenant is without an audience, nothing is possible, but with an audience, anything is possible.So we're really in the audience building business. And more than ever, you want to own that audience. You know, we're both Kajabi users. Whatever tool you use, you want to have an email list. You want to own the relationship so you can have direct communication with your people. And we're seeing this with platforms like TikTok.They're considering banning it in the United States and it's on the Congress floor. If you've built a business on TikTok, 2 million [00:09:00] followers on TikTok means nothing if it's banned, right? Or even if it's not banned and everyone leaves TikTok for the next TikTok, because that's what's happened, then you have to go rebuild those followers over there.You don't actually own the audience. So, You want to have your own audience, but the reason you want the, the reason the audience is the asset is because you may not know what to sell. You may not even like what you're selling. You may want to change what you're selling. It doesn't matter if they like you and they trust you, then you can monetize in a million different ways and you can even evolve.I've evolved in how I monetize and change, but it's like the people like me and the audience building is the hardest part and it's the part people don't want to do. They want to shortcut the process and let's just run ads or let me just, you know. And there are ways to bypass it a little bit, but what's the point if really the skill that's most necessary to win online is the skill of audience building, you might as well learn it now because then if everything's taken away from you, you can go build another audience.Absolute worst case because you've learned that skill of how do I, it comes down to serving people. Like no one's good. No one's going to follow you for no [00:10:00] reason. They have to have a reason. So that hasn't changed. And interestingly enough, email marketing has not changed, even though email, there's new nuances of like things that work and don't work, but like email marketing still is the number one driver of sales online, which is fascinating to me and everyone wants to kill it, but it's just not dying and maybe it'll die one day, but I, I really think it's, it's, it's going to be around for a long time.So email marketing hasn't changed, audience building hasn't changed. And then just paying attention to what your people want. And really listening. And this is, this is what's harder for people like you and me that are, you know, if you want to call us OGs or whatever. When you're starting out, you're scrappy and you're willing to like, listen and, and pay attention.And then when you get some success, it's very easy to just, let's just do more of what's already been working because now that I've cracked the code, I don't need to think anymore. And then you start to decline because now you're not doing the thing that got you there, which was paying attention to what your people want and being scrappy and innovative and [00:11:00] excited.And so it's very easy to get dogmatic about your own thing that was innovative at one point. And, and that's true for me. Like, well, this is the way I do things and this is the way it's worked. And so I think you always got to stay in that lane of what do my people want? They used to want this or that I used to, My videos used to do well when I did this, but if it doesn't work anymore, be willing to not just change and trend chase.It really is because trends don't matter. What matters is what your audience wants and your audience is different than my audience. They are very unique. And the way you win is by serving the audience. So those are all the things that are 30, 000 foot view, but they're so important. And those haven't changed.A lot has changed. I think there's, it's easier in a way than like the tools are. I mean, if anyone complains about the tech staff or the tools today, I just. I just don't have patience for that. It is so easy to push a button, create a brand and monetize [00:12:00] your knowledge. Yes, it takes work. And this is called a business.It's a business, but it is, this is not hard work guys. This is not hard work. So the easier tools, more creative tools. AI is very interesting. I feel like I'm kind of a late adopter in the sense that I don't, I don't nerd out over the newest thing. So I probably that's to my disadvantage. But even I am not an idiot enough to know that like AI is only going to be a tool to speed up things.Like we're in the creation business. So if it can speed up my content creation, if it can speed up my web design, if it can be a bridge between me and my clients and Whether it's an AI chatbot that helps answer some of their low level questions that so I don't have to or my customer service person. I think those tools are new and those are changing.And if people get uncomfortable with them, it just think about, again, it's just a tool. How can I use this tool to make my business faster, leaner, increase or improve the customer experience. Those things are all in flux. And then here's, here's what I'm thinking about Teresa. [00:13:00] This is interesting because the last, I would say the last six years.I've had a lot of not pushback, but a lot of people asking me, Graham, why aren't you doing a lot of short form content? Why aren't you jumping on, you know, especially the last five years since Tik Tok really started to emerge. Why aren't you on Tik Tok? Why are you doing a ton of reels? Why aren't you doing YouTube shorts?And I mean, I've done a few of these things. And there's been this push and this trend to do that. And then what's fascinating to me is I've, I like doubled down on long form content. I went longer. Everyone got shorter. I went from like 15 minute videos to 30 minutes to 45 minutes.And I don't know if you've been following, you know, Mr. Beast and Alex Hermosi, but even Alex a week or two ago of this recording posted that he's, he's moving away from short form content. He's moving to longer form content, and he's moving away from all of the different random topics that grew his audience and realizing none of those people converted into customers or into the right prospects.So he's like, I'm going to just double down on one [00:14:00] lane for the type of audience that I want to build. One type of content, educational in nature, not entertainment in nature, because people who consume your entertainment content don't want to buy education. They want more entertainment. People who consume your education content want more education.So if you're selling information or education, that's, I'd rather have a smaller audience. That's the right audience....
In this empowering episode I dove into the importance of showing up as the CEO of your business. I share insights on making decisive, confident decisions that align with your vision and goals. Drawing from my personal experiences and recent speaking engagements, I also offer actionable strategies to help business owners take charge and steer their ventures toward success. Whether you're a course creator, membership owner, or coach, this episode will inspire you to embrace your role as the leader of your business. KEY TAKEAWAYS COVERED IN THE PODCAST1. Embrace Your Role as CEO:I discuss the mindset shift required to view yourself as the CEO of your business, regardless of its size. Emphasizing the importance of owning your decisions and actions to drive your business forward. 2. Defining Your Success:It's crucial to define what success looks like for you personally and professionally. I encourage listeners to set their own standards and goals without feeling the need to justify them to others. 3. Taking Responsibility:Reflect on both your successes and failures by taking full responsibility for your business outcomes. Highlighting the significance of acknowledging your role in every aspect of your business to foster growth and improvement.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Instagram, LinkedIn, Facebook or Twitter TranscriptIf I was to ask you, if you were showing up as the CEO of your business, what would you think? What would your answer be? Would you think, don't be ridiculous, Teresa, it's just me and my business. I'm hardly a CEO. Or would that immediately make you think of, you know, men in suits running massive businesses?In today's episode, I share with you why you want to show up and become the CEO of your business and what that means when you make decisions in your business. This episode is going to give you a lot to think about, and also it's going to give you the confidence to go out there and get what you want. So get ready.Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing this week? Okay, so I feel like. I want to talk about a couple of things and at the moment in my head it feels a bit disjointed so I really hope it all comes together to make a nice, succinct, powerful, impactful episode but there's no promises, that's all I'm saying.So there's a couple of things that have been making me think recently. Firstly, I have been speaking at a ton of events. So in the last few weeks [00:02:00] I spoke at three different conferences. One of them was Atomicon where I ended up doing a three hour workshop and then the next day doing a Normal session and then I came home for a day and then I was up in Newcastle I went down to London and I did a session for Kajabi at their UK conference and then the following week I did a session for a IT Conference in Birmingham. And the reason I bring all this up not to just go how busy if I've been with conferences. They've been like buses, nothing for ages and then three come along at once.But the reason I bring it up is because I've had loads of conversations with people recently about business, themselves, confidence, sabotage, becoming more visible, all different things around business. And, and it's just made me think a whole lot about a few things and a few concepts that I want to bring up to you.And this is also perfect timing because last week in the club, we did a mindset session about becoming the CEO in your [00:03:00] business and what that means. So it's kind of a combination of all of those things that I want to bring together in this episode, but I do think there's got to be some really key messages to take as a business owner and a couple of exercises that I'd like you to think about doing that I got to do with my members.Also now would be a really good time to mention that if you want to work with me, the club is one of the most cost effective ways in which you get to work with me and you get to work with me directly. So the club is a community for business owners that want to drive their business forward. It is made up of various different activities.These activities include mindset sessions, which are so powerful and tend to give The biggest ahas and breakthroughs, they are coaching calls, we do coaching calls every month where you get to come on a group call with me and ask me questions directly and I get to understand your business and find out more about you.You get to do either what I'm calling, which is a [00:04:00] terrible name, T's templates, terrible name. I need to come up with a better one. But basically that's where I take you behind the scenes of my business and I show you how I plan my podcast, what I do in Asana, how I manage my content. How I bring on team members.So basically, how did I build my six figure business. You get to understand that too. We also bring in guest experts and we can do challenges as well. We don't do them every single month, but we choose either a template, a guest expert, or a challenge. Well, the reason we don't do a guest expert or a training every month is because in my head, you don't need more courses.What I think has happened is we all think that there's a course out there that's going to suddenly make us hugely successful or is going to give us the magic trick that we didn't know about and that isn't the case. The case is you've probably got access to all the things that you need and if you're in the club then you definitely have because we have a ton of courses in there already but I actually tell people not to just go off and start working your way through them but to come on a [00:05:00] coaching call with me and I will direct you to the thing that's going to be most useful to you at this point.And that might be a mindset session, or it might be just the coaching call. And then what we also have is implementation. So. One of the things I'm really keen at is accountability and action. So let's make sure that you are actually doing the work because that's what's going to drive your business forward.Not buying another course. That sounds really harsh, but I wanted to mention that. If you do want to work with me, come and take a look at the club. You can actually join the club for an entire year. So that's 12 months of coaching with me in a group setting for only, $2,222. So if you're in the UK, that's about £2,000 probably a little bit less actually.So honestly, the club is an absolute bargain way to work with me, to get some coaching with me, to do some mindset stuff, and also to be part of this such a beautiful community. I really do have the best people in my world. I am very, very lucky. So yeah. So [00:06:00] if you want to work with me and you've been thinking about it and maybe some of the higher touch things have just been a little bit out of the budget at the moment, then the club is definitely the place to come and start.So if you had to teresaheathwareing.com/theclub, you can find that everything there and you can sign up. Okay. So let's talk about today's episode. We're going to be talking about being the CEO of your business. And the very first thing I want to talk about is that phrase. Because sometimes that phrase can conjure up like the weirdest thing for me in terms of like, I'm imagining a man in a suit being the CEO like it just that the CEO of your business kind of doesn't resonate with me sometimes, but it's the example I'm going to use in terms of getting us to think about stepping up in our business.Because even though you may not feel like a CEO, and I don't feel like a CEO lots of times when I'm literally doing the bits and bobs in the business, we are the CEOs of our business, we are the people who are running our business, and we are the ones who are going to be able to drive it forward. [00:07:00] So one of the things that I really hope that I do, and one of my main aims, is to empower business owners to get so clear on what they want, that they almost become bloody minded, right?And I really, I keep using this phrase because this is how I feel this year. I feel absolutely so clear on my direction. I don't feel like I could be swayed in the sense of, I don't feel like shiny object syndrome is going to come and bite me on the backside because we all know that happens. We all know that we have a plan.We think we want this. And then someone says, Oh, you should do something on Tik TOK or you should change your podcast or you should do something else. And we can get sort of pulled in every direction, and that sometimes isn't why we're hitting our goals and why we're reaching our goals, because if we're getting pulled off in every direction, imagine, you know, it's like a plane or a boat being one degree off course and ending up in an entirely [00:08:00] different place compared to where you thought you were going to be.So that's why we need to be so clear. And my job is to not only help business owners get abundantly clear on what it is that they want and what's important to them, but also give them the confidence, the courage and empower them to go after that thing.So this is the kind of concept that I'm trying to talk about today. When I'm talking about the CEO of your business, It's about saying, okay, this is my business and I get to decide what I do in it. And before I go to the exercises, I just want to mention something that actually I did on my Instagram. I went live the other day.I actually also went live showing you my garden, but that's different content altogether. I went live the other day talking about this, but basically the concept of this was you get to choose your definition of success and your business. So you get to choose whether that means working three days a week, [00:09:00] who that means working with, how hard you work, what you do in your business, who you work with in your business and how much money you want to earn.And I say this because I want you to understand that you do not owe an explanation to anybody. And I'm going to say that again, you get to decide 100 percent what you want in your business and how you want it to look. and you do not have to explain yourself to anyone why you want it that way. So this year, after getting sober, I have really big aspirations for myself and my business, more than I've ever had, I think.And I guess the difference is, I guess I've always had those aspirations, but I guess I never believed it as much as I believe it now. Because obviously I was dealing with so much stuff and an addiction and my own self integrity and dealing with myself that I never quite maybe believed that I could have what I wanted, whereas now I am [00:10:00] one million percent head down, focused on it, want to create this, this business that I want.And that actually means money for me. That means there are lots of things to it, but actually one of my massive goals is earning a lot more money this year. And I want to do that and I am not going to apologize for wanting to do that and neither should you. So whether it is you want six or seven figures, and I know there's a whole thing and I've talked about it before about the sleaziness of, you know, six figure launch, seven figure launch.But actually, one of the things that I talked about in that live I did was. When I said some of that stuff, I feel like that said more about me than about the other people. Now, I don't like sleazy selling. I don't like selling the dream where it's necessarily not as easy as they're making out. That I am still very clear on.That I am still very confident about. However, I think in the past where I might have sort of said some things or felt like, you know, I [00:11:00] don't do it that way. And that's, I don't even know that I ever said that's not the way to do it, but. I guess I felt like I had strong opinions on stuff, although I do think that I wasn't very vocal about it, which I'm very grateful for, but me having those strong opinions was actually nothing to do with them.It was everything to do with me. I did not feel happy in myself. I did not feel confident in myself. I did not feel Like, I was doing a great job because I wasn't, because everything was a mess, and therefore, because of that, it was much easier, and one of the things I talk about in the self sabotage training that I've done, and I did literally last week, is one of the ways we self sabotage is joining in and creating drama.So when we're going, oh, you see, so and so, they're doing this, oh, who do they think they are? That is so much about us. That is not about them at all, because it's so much easier to look at other people and be like, who do you think you are or look at you or can't believe they're doing this then actually to stop and [00:12:00] look at ourselves for five minutes and go, are we happy with what we're doing and how we're showing up and what we're achieving?That is so much more of a thing and so much harder to do than it is just to look at someone else and create drama or say stuff about them. I really hope this is helping and I really hope this is, you can take my mistakes and the things that I did and the things that I wasn't good at and you can actually maybe be better than I was than that.And, and the funny thing is I do not feel any shame. I mean, I didn't do anything mean. I wasn't horrible, but I just know in my head I was like, it was so much easier to look at other people and think that they were doing it wrong than actually look at my own stuff. And I don't feel shame about that, I don't feel sorry about that because I was a very unwell person, I was battling with an addiction, I was trying to be so vulnerable and so honest, but deep down knowing I wasn't being either of those things, because the [00:13:00] one biggest thing in my world was I had an addiction and I wasn't honest about it.Not even to myself. So, so I don't, I don't feel angry or annoyed at myself. I feel genuinely sorry and I am so glad I'm out the other side and I am so glad that I can see this now for what it was. That it wasn't me having a problem with someone earning six or seven figures. The problem was how I felt about me and me not earning seven figures.So, I'm kind of coming at it from two parts. The one part is, you get to decide what's important to you and you don't have to justify that or explain that to anybody. And they don't have to agree with you. Someone doesn't have to agree with you. If you say, I want to earn seven figures, someone else can go, well, that's not important to me.And that's absolutely fine. And also, you get to choose, and they get to choose, Whether you still wanna be in someone's life. So since I have made this decision, well, I haven't even made the conscious decision, but this, since I've woken up and I've really started to go, okay, let's do this. I'm ready [00:14:00] to absolutely crush it.That has changed some of the people in my world and that has moved some of the people in my world out. And I didn't want that. And I don't love it, but it's the right thing for them. And they are making the decision that actually, you know. They can step out of my world because that doesn't fit with them anymore or they don't agree not agree, but that's just not a priority to them anymore. And the thing with me is I will never even though I might want to go after something I will never say you have to do that like I said my job is to help you understand what you want and empower you to go and get it. And Like I said to make sure that you are not offering up an explanation to anybody that has a problem with it You don't have to do that.So it's okay for people not to agree with you And some won't, and some won't like the way you're showing up, as they haven't liked, some people haven't liked how I've shown up. And also, getting sober, and it seems ridiculous, why would someone not like the fact that I've got sober and become more ambitious, and want to achieve more?Well, I don't know, and that's a lot down to them and not down to [00:15:00] me. So it's okay if people don't love your decision. As long as you're not going out there to be mean, which I know full well you wouldn't be because you're in my world and you're not that sort of person and neither am I. So I've never done anything to purposely upset or offend or, you know, put people off me.That is the last thing I'd want to do. However, Some people just won't be on board with that because that's not their world and they don't want it and that is absolutely fine. Because you're not doing that for them, you're doing this for you. So if that does happen, we just have to go, it's making space for other people who do align with who we are and how we want to show up in the world.And like I said, some people will not like that you are showing up better. Some people really prefer it when you are messed up and not as successful as you are. And, and like I said, all that is to do with where they are. And on the reverse, I just want to say, and like I said, I can come from real experience on this.But if you are looking at other [00:16:00] people and you are going, I don't know who the hell they think they are, or I can't believe they're doing this, or you are creating drama and you are going to other people and going, look at so and so and what they're doing. Aren't they ridiculous? Then again, we have to go, is that, is that me?Is that a problem with me? Because it absolutely was a problem with me in the past. Maybe we need to step out of our own judgment and view that they're doing the best they can and they're doing the thing that is most important to them. So. It was kind of a weird, this isn't necessarily what I talked about on the, on my mindset session or not in this in detail, but it really does kind of set you up for the kind of task that I did in the mindset session.So one of the things that I talked about, and this is a hard concept for me to be totally on board with, but it is...
In this inspiring episode, I welcome Megan Tobler, the founder of Self Start Her, a thriving community for women entrepreneurs. Megan shares her journey of leaving the corporate world and creating a mission-driven business aimed at supporting and uplifting female entrepreneurs. Despite being laid off while pregnant, Megan focused on building a strong foundation for her community first before thinking about monetization. Listen in as she discusses her motivations, challenges, and the incredible support system she has built along the way.KEY TAKEAWAYS COVERED IN THE PODCAST1. Mission Over Money Megan started her business with a strong mission to help others, putting community building and support before monetization. This approach not only set a solid foundation but also created a loyal and engaged audience. 2. Leveraging Skills and PassionUtilizing her sales and communication skills, Megan successfully launched the Self Start Her podcast, which became a pivotal platform for sharing the stories and insights of female entrepreneurs. This initiative was driven by her passion for connecting and supporting other women in business. 3. Navigating Challenges with Grace Megan's journey included significant challenges, such as being laid off while pregnant. However, she embraced these obstacles with resilience and grace, focusing on her long-term goals and leveraging the support of her family and community to continue building her dream business.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Megan on Website, Instagram, Linkedin, Podcast, YoutubeConnect with Teresa on Website, Instagram, LinkedIn, Facebook or TwitterTranscriptTeresa: You will know that starting a business is not for the faint hearted. And most of us start understandably so with the intention of, I need to make money. I know that was a hundred percent me and we build everything else around that. So money is the first priority. And then we think about the audience and the websites and the messaging and all that sort of good stuff.But what if that wasn't your first thought? What if you started your business purely with a mission to help others first and then making money was the later thought. That's exactly what today's guest has done. And not only did she do that, but she did it after she was made redundant while pregnant with her first child.So in today's episode, you will learn all about why she created a community first and how she plans to monetize this in the future.Hello, and welcome back to another episode of Your Dream Business. Thank you so much for joining me. I really appreciate it. If you are new to the podcast, welcome. I'm your host, Teresa Heath-Wareing.And every week I bring you either amazing guests who have inspiring and awesome stories to tell [00:02:00] And then I mix that up with solo episodes where I give you strategy and tips and tactics and more kind of practical stuff. And today I have an interview for you. Now, Megan is someone I met quite some time ago when I was interviewed on her podcast.And in fact, if I remember rightly, I reached out to her and I found her podcast and said, do you want to guest or would you like me as a guest? And that's how we connected. And we've stayed connected ever since. And I'm so grateful to have her on my podcast now. So Megan Tobler is a trailblazer in the world of woman entrepreneurism.After 10 years in corporate world with a successful career in sales, She became passionate about redefining her definition of success and creating a life that would allow her to have freedom she craved and the ability to make an impact. As the host of the self start her. So it's like stealth self starter, but with her at the end podcast, Megan has created a platform for women entrepreneurs from all over the [00:03:00] globe and all walks of life to share their stories, paths, challenges, and triumphs.It is her goal to inspire more women and follow their hearts, launch their own businesses, and to start living life on their terms. So Megan really truly aligns with me and who I am and the work that I do. But what I love about Megan's story and what you're going to hear is she's kind of gone and done it a different way round to the way lots of people start a business.And the foundation she is building are phenomenal. And this is really coming from a place of passion, a place of wanting to serve. And honestly, you know, when you meet someone and they're just the nicest person. That is Megan. So I know you're not only going to love her, but you're going to be super inspired by what she is creating and building and want to go and follow her and check her out.As always, we link up to everything in the show notes. So you can go to Teresa Heath wearing. com /357 as in the numbers three, five, seven. That's the [00:04:00] number of today's episode. And basically you can find the show notes there and all the links to everything we talk about. So.Please welcome the very lovely Megan Tobler. Megan, I am so happy to have you on the podcast. How you doing?Megan: Teresa, I'm so happy to be here. I'm doing well. How about yourself?Teresa: I'm great. It's been a while since we spoke. When did I come on your podcast?Megan: Oh, goodness. I want to say that we actually touched base about a year ago this time last year.So it was probably March or April ish. Well, I guess we're in May almost, tomorrow.Teresa: Yeah, I think it was because when I spoke to you, you were pregnant.Megan: Yes.Teresa: And it was a very, it was an awesome conversation in terms of like, what you were doing. And I remember immediately being, Oh, I want to work with her. I want, I want to help her.I want to like, she needs to come and work with me in some way. Like I just loved you from the minute we had a conversation, which was awesome. So I always start my podcast same way. I do need to change it up. I will at some point, but we're not there yet. Please [00:05:00] explain to my lovely audience who you are and how you got to do the thing that you do today.Megan: Well, first of all, I have to tell you, Teresa, I think the feeling was absolutely mutual. I was telling you before we hit record today that you said something that really struck home with me a year ago when we connected, and that was to give yourself grace in the season of life. And so for the last year, any single time that I was feeling that I wasn't doing something in the quote unquote right way to really take a step back and just be like, you know what, I'm going to give myself grace right now.I'm going to do a Teresa. So thank you so much for doing that.Teresa: My pleasure. I'm so glad it's that. And I'm so glad you do it because you need to give yourself grace because you're doing a lot of things at once. So yeah, I love it.Megan: And we'll talk all about that. I'm sure about everything that we're doing, but to answer your question, as, as you already mentioned, my name is Megan.I, as from my accent can probably tell that I'm not based in the UK. I am actually across the pond all the way in sunny California. But I am the founder of self start her and self start her [00:06:00] is a growing community of women who really dare to take a chance on themselves and to change their lives. I've created this platform where I have created resources for aspiring and really new entrepreneurs to be able to really learn how to get started and how to grow and sustain a business.So we can definitely dive a little bit further into this, but my story is all about just getting started and taking the right steps and in a direction.Teresa: Love it. So when we spoke, you had either stopped working or you were about to stop working. So tell us what you did prior to starting doing this.Megan: So I spent almost a decade in corporate sales.I was thriving. I was making multiple six figures a year. I was, I was doing great. I thought on paper, I had it all. I had the house, I had the car, I was taking great vacations, but I had absolutely no life. And I knew that that [00:07:00] wasn't something that I wanted to do moving forward once I started a family.And I always had this itch inside of you. I think that you have, some of you have it, some people don't, and that's totally fine. Whatever that is. But I had this like burning itch that there was something that was inside of me that was just craving to, to be unleashed. But I didn't really know what that was.I thought it was more in the corporate world. So I kept climbing that ladder, trying to get the fancier title and the bigger paycheck and all that stuff, but it wasn't doing it for me. So I started dabbling in little side projects, trying to think of, okay, what, what is it that's going to really fulfill that itch?And I didn't know really where to start. So I started, I took a step back and I was like, you know what, what is it that you're good at and what is it that you really like to do? And so I realized, okay, I came from the corporate sales background. I love talking to people. I love hearing their stories and I love helping them.And [00:08:00] also I was good at listening and also good at communicating a message. So I thought, you know what, why don't I start a podcast where I'm interviewing women who are already doing what I want to be doing so that way I can learn from them and at the same time put out that content into the world to be able to make sure that I'm paying it forward.So that way it's really encompassing everything that I was good at and then also everything that I was craving as far as more making more of an impact. So I started with a podcast. And I did that for a few months, and in January, no, March of last year, I was actually laid off after announcing my pregnancy to my company.And I had the choice to either.Teresa: Is that not illegal?Megan: Technically.Teresa: It would be in the UK.Megan: It would technically there, there's workarounds, so they laid off my entire department, so I wasn't singled out. So that's how they get away with it. But I [00:09:00] truly believe I would have been moved into a different department had I not announced my pregnancy to the company.But I think that things happen for you. Yeah. And not to you. Yeah. And so I truly believe that that was meant to happen in order for me to take the leap and just go for this.Teresa: Yeah.Megan: So that's what I did.Teresa: So I want to go back a bit. The the fact that you started a podcast, well, the fact that you went, okay, there's something else here and I want something else and what else could I do?And you then decided to start a podcast. Because anybody who is listening to this and who has had a podcast or thought about doing a podcast, it is a ton of work. Having a podcast is not a like, I don't want to use not easy because it's not that it's not easy. It just, there's lots of moving parts and there's lots of skills that maybe we haven't used before because naturally, you know, Interviewing takes skill and it takes a certain, you know, type of person to be able to do it, getting it out there, [00:10:00] marketing it, getting guests, like there's a lot of moving parts.What made you think, I'm going to do a podcast? And you worked full time, like you had no reason to do something like that. There was no like, I've got to make money from it or whatever. It was just almost a hobby, I guess, at the beginning, was it?Megan: Absolutely. I, it was a curiosity factor. I really wanted to understand how to build my own business.I knew that I wasn't at a place yet to completely make the full transition out of corporate into a life of entrepreneurship. If I didn't really knew, know what, I wanted to do. So I think that's where the podcast started, but I also didn't think about it even being hard. That didn't even cross my mind to be honest with you, Teresa.It was one of those things where I just made the decision and sometimes getting to the decision and make taking the action is the hardest part. So once I just made that choice, I just said, you know, I'm going to go for it. So I actually used my sales skills [00:11:00] and I created a prospect list of every single female entrepreneur that I knew personally.And I started using my sales tactics and I wrote personal emails to each one of these women not only emphasizing what I was doing, but how I could really highlight them and how it could really impact their business because it, it, it wasn't about me. It was about them. And so, and then also the bigger mission.So I made sure to really emphasize like, how, why this is important and why I believed in what I was doing. So I got a resounding yes all across the board, but I was really intentional by who I reached out to first, because when you get started, it truly is the hardest part. So I really wanted to make sure that I started with positivity and that I knew that I would reach out to someone that would give me that yes in order to keep going.So I got someone that I knew would tell a wonderful story, but also someone that would, I don't know how to say [00:12:00] this, but like boost my confidence level and the fact where I could get that yes to keep moving forward. So I started recording in June of 2021, I believe, or is it 2022? All my dates are getting mixed up at this point.But 2022. Yes. Cause we're in 2024. Thank you. And so I started in then then, but I, I just kept recording and recording, but I didn't publish anything. I really wanted to make sure that I had a library of resources built up to make sure that I could keep going. And then I found Kathy Heller's podcasting course and I'd already started everything, but I needed a little bit of a jump or kickstart in the derriere to get me to actually publish it.So I will tell you, I didn't even finish Kathy's course, but what it allowed me to do is to get back into the game, get the confidence to post it and also to surround myself with a community of women who were [00:13:00] also going through the similar process and we all just really linked arms together and we just did it.And so Kathy is a huge reason why I put it out there. And I will tell you, I was a little gutsy. There's something called the pod fade, and I believe it's around seven or eight episodes where if someone starts a podcast, they typically fizzle out. And so I learned about this through Kathy and I decided that at that point I had seven or eight episodes already recorded and I didn't want to be the pod fade.So I reached out to Kathy, I did a personal video and I said, Kathy, I, I just invested in your course. I'm one of your students. I have this many podcast episodes recorded. Will you be my number eight? I didn't get a yes, but I got a really nice response back. But that allowed me to put myself out there and to just announce what I was doing.Because once you announce it, it's real. So here we are.Teresa: There's so much of this that I resonate with so [00:14:00] much. Like the putting yourself out there, the, the, So much of this I have done, whether it was an intentional or not intentional and or something I learned afterwards, but the fact of I am really good when I've told the world I'm doing something and then I do it like sometimes if it's like I am going to do that, I am going to, but I'm not telling anybody.It takes ages to happen. Things like the sending the personal messages out to people. I a hundred percent did that when I got my first few guests. It was very much like, I want you and I will make every effort to make sure I get you. And I think, I mean, it still blows my mind that you were working and you did this as like, you know, a side thing.And I do think, I just want to say, I think there is something about American people that have a very different approach to work to UK people. So one of the things that I have noticed a lot is [00:15:00] I went and did a talk in Nashville a couple of years back now for seven figure business owners. And so many of those seven figure business owners had still had jobs or were just waiting until it had hit another point or a certain point before they left their job.And they were running businesses alongside a full time job. I'm working with someone at the moment who's in one of my group programs Who has two jobs and is creating an online business like you guys work, you are not afraid of putting your, you know, your head down and going, I'm gonna try and make this happen.But, but what's interesting in this story is, correct me if I'm wrong, but there was never a, a money goal immediately in mind. There was never like, I'm doing this because in three weeks time I want to earn this, doing this. Or did you always have a long thing in mind, or it sounds like it was like a self-discovery thing first before it was anything else.Megan: It was absolutely a self discovery thing. So you're completely correct. I had no intentions to monetize it [00:16:00] right away. I started, I put the first episode out in October 2022. And we're going to go back on that.
Today’s episode of the podcast is a solo episode where I reveal the secrets behind the two most powerful lead magnets that can help you grow your email list quickly and effectively. I share personal anecdotes and expert tips on why these lead magnets are so effective and how you can create them for your own business. Whether you are a course creator, membership owner, or coach, this episode provides actionable strategies to enhance your marketing efforts and build your audience. KEY TAKEAWAYS COVERED IN THE PODCAST1. The Effectiveness of Checklists and TemplatesI discuss how checklists, templates, and toolkits serve as powerful lead magnets by providing immediate value to potential clients. These resources offer quick wins and practical steps that help establish trust and demonstrate expertise. 2. The Power of Engaging QuizzesQuizzes are highlighted as another highly effective lead magnet. They captivate attention by offering personalized insights, which tap into people's curiosity about themselves. * Tips: Ensure your quiz is engaging, fun, and relevant to your audience, while also gathering valuable information that can help improve your marketing efforts. 3. Simplicity is KeyI emphasize the importance of keeping lead magnets simple, concise, and focused on delivering quick wins. Overly complex or extensive materials can overwhelm your audience and reduce the effectiveness of your lead magnet. * Advice: Create lead magnets that address specific problems your audience faces, making it easy for them to see the immediate value in what you offer.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEHow quizzes can increase your email list and sales with Kylie LangConnect with Teresa on Website, Instagram, LinkedIn, Facebook or TwitterTranscriptOne of my very first lead magnets got me 800 opt ins in two weeks with only a spend of about £50. So what made that particular lead magnet so powerful that I was able to build my list that fast? Well, in today's episode, I am sharing with you The two most powerful lead magnets that you can create for your business that will help your email list build fast.I'm sharing with you why they are so powerful and how you can create them for your business. You don't want to miss today's episode.Hello, and welcome to this week's episode of the podcast. How are you doing? So I've been going through, as you might know, I've been going through a review, a rebrand, a re looking at my audience. What am I helping them with?And some of the things that I've been doing, and also I did a masterclass not so long ago, and some of the things that I've been doing are, Going back and looking at what I did a long time ago. And it's funny because I almost feel like in some cases I'm coming full circle, but in the sense of I'm coming back to the thing that I would call absolutely my zone of genius.My zone of [00:02:00] genius is helping online business owners grow their online business. My zone of genius is everything around lead magnets, funnels, sales pages, like launching, everything to do with that and audience building. So those are the key areas that I am really kind of leaning into. So when I was thinking about today's episode, it was funny.It was kind of inspired by something I did in order to prep for the master class. So when I was prepping for the master class, I was looking for an example of a really good testimonial that I had from years and years ago, because with this particular testimonial, I had presented it at my first ever talk I did in the States, which happened to be an event that lead pages put on and at the time lead pages were like the biggest in the industry in terms of landing page builder, emails and all of the cool funnel stuff.I mean, we're talking like eight years ago, eight, 10 years ago, so [00:03:00] I spoke at that conference. So one of the first conferences in the States I spoke at was theirs and the fact that I got to speak at their conference said a whole lot. In fact, Pat Flynn was on right before me, which was crazy. Anyway, so while I was looking, I had to go back and watch the replay because I have a replay of my tour, but I don't have the presentation.So I've watched the replay and I was looking at the results that I got for this client that I worked with, like I said, literally years ago. And I was like, this is so good. And it kind of, like I said, bought me full circle. And I remember thinking about my very first lead magnet. Now, my very first lead magnet.I got something like, God, I wish I could replicate this now without spending money. I got something like 800 opt ins in the space of about two weeks, which without a big budget is unheard of at this point in time. Now I used, I think I spent like 50 pounds on ads then, but I put together a [00:04:00] really effective lead magnet and.I thought what I would do today is talk you through the two most powerful lead magnets that you can have and, or two themes, the most powerful lead magnets you can have, why they're so powerful. And obviously if you can then do one of these two lead magnets, brilliant, because they are really going to help you grow your audience.Let me just start just in case you were new to me, just briefly telling you what a lead magnet is. And I'm sorry if you know what one is, but just bear with me for 30 seconds. A lead magnet is something that you are giving someone in return for their email address. Now, if you're in the knowledge industry, which I am, and if you have an online business, then you're probably in the knowledge industry too, i. e. you're selling your brain.So, You are selling a service where you help people with the thing that you are really flipping brilliant at. So lead magnets for us are super easy in the sense of we don't have to give our product away. We don't have [00:05:00] to give a discount. We can just say you are struggling with this. I can help you.And that brings me to the next really key point is the lead magnet has to solve a problem. Now, I know lots of us have on our websites, if you want to join my mailing list or my newsletter or my whatever it is, then please put your details in here. But in reality, people aren't really going to do that.Like they might, if they think, actually, I do know you and I want to find out more about you. However, the chances of you building a decent email list through that is Nigh on impossible. So you need to offer them something in order for them to say, yes, please. I want to know that I have that problem that I think you can help me with.And that lead magnet will help me with it. Yes. I will give you my email address. And then the other thing that I really want to quickly say is it needs to be good. Okay. And I know that sounds like a given and actually with the amount of people, one of the things I do in my accelerator program [00:06:00] is I go through people's lead magnets and I look at them as if I am their customer.So I literally go to the opt in page. I opt in, I look at their thank you page. I look at their welcome emails. I look at the lead magnet. And more often than not, they are trying to put way too much into the lead magnet. They're trying to talk war and peace. I know a lot of people are like really focusing on eBooks, which again, it's just a ton of stuff.So the lead magnet has to be good, but by good, I don't mean massive. I mean, give them the quick wins. What we want is a quick win. If I said to you, and I say this all the time, like, if someone could say to me tomorrow, like I could take a pill and lose to stone, I'd do it in a heartbeat. Like, of course you would.If someone said to me, do this one tiny little hack in your business and you can make a million, I would do it. And we would love to imagine that that is the fact that there are things like that out there. We know there absolutely isn't. However, They want a quick win and we want them to have a [00:07:00] quick win, because if they have a quick win, then they're going to look much more favorably on you and think, Oh God, this person's good.So when I say a good lead magnet, I don't mean a massive war and peace lead magnet. I mean, good, give them a quick win. The other thing that people tend to do is they tend to go too complicated. Okay. So we assume that people know as much as we do and they don't. So, and I remember doing this years ago, thinking that like my lead magnet had to be, and my content had to be as good.So that my competitors were like, gosh, she's so smart. I'm not, I'm not, my competitors aren't buying from me. The. My customers are buying from me. So it's really important to make it at the level that your customers will need it. And therefore, like I said, inevitably we make it way too complicated and we give them way too much.So simple, short, sweet, things that you would think Well, that's just crazy. Like no one's going to want that. You'll be [00:08:00] amazed. You would be amazed. The amount of lead magnets I go through for my clients, my students, and go too much, bring it back a bit. Okay. So we know what lead magnet is, why we need a lead magnet.I've said already, but I'll say again, people are not going to suddenly wake up one morning and go, Oh, I wonder if that person that I barely know has got an email list that I can get on. Everyone in the nicest sense of the word is very selfish, myself included. What is in it for me? And that's where a lead magnet comes in.What is in it for your customer or your person that you want on your list? They need a reason to get on your list. And Just in case I need to reconfirm why you need people on your email list, all the other marketing you do pretty much is on borrowed ground. Social media is borrowed ground.It goes down, people get thrown out of their accounts. People get their whole accounts wiped out and they are going to do nothing about it. I literally, I'm in a mastermind and I was speaking to them yesterday and one of the women on the [00:09:00] mastermind had over 10, 000 followers on Instagram account got wiped. contacted them, nothing.Like, account couldn't come back, she had to start from scratch. So, I implore you, everything you do, constantly be thinking, how can I get them on my email list? Okay, so what are the lead magnets that are just gold at the moment? So weirdly, the lead magnet I did all those years ago is still gold now.So the one I did years ago was, I identified that The service I was offering at the time, so I used to do social media management for clients when I had the agency. And I always used to get the whole, you're too expensive. And I started to realize there was a really good reason I was too expensive because we did a lot of proactive stuff way before anybody else did.So what we did is we realized that yes, social media is brilliant. And at the point people were just shoving up posts, right? That was as big and as much as social [00:10:00] media content that people created and the strategy. Whereas because I had come from a marketing background, I knew, and I had a degree in it and all that good stuff.I knew that it took more than just shoving up posts. So I did proactive work. We did a lot of stuff that people weren't doing at the time. So when I started to transition over to the online business, I started targeting social media managers. And God, I wish I'd stayed with that niche, not because I want to work particularly with those people, but imagine how big my business would be now if I stayed with one niche, whereas I have flitted and moved, but all for good reason.And I am where I am today. And it was all for a right reason. Anyway, little unpacking of myself there. So I focused on social media managers. So I created a lead magnet and I can't remember the exact words, but basically it was like how you can charge more and save time because that was the other thing I'd done.Not only did we do proactive work, but having watched one of my team members try and do the proactive work. [00:11:00] She just used to scroll Twitter for ages, looking for things to like. And I was like, this is not effective. We need to find a much better way of doing this. So I'd come up with this plan for us internally.So these two things that I did, the proactive work that people weren't doing, and the structure of the proactive work made me money and saved me time. So that was what I focused on. Make more money, save time. I mean, who doesn't want that generally in their business 24 seven? So first off, I hit two massive pain points.Now I'm not saying that every lead magnet out there should say those two things because that actually, that's not what the, the great thing about that lead magnet was. Although as I've already identified, it needs to answer a problem and fix something for them. The thing that was so powerful about that lead magnet was I made a checklist.Okay. I'm ready for you to be like, is that it? Is that all you're telling me? Yeah, I made a checklist. So the reason checklists and templates and toolkits are so, [00:12:00] so powerful as lead magnets is because The next best thing than a magic trick that basically tells me how to do something perfectly or gets me to lose two stone tomorrow is a tool or a list or a something that I can follow.You are taking, do the work for me. If I get outsourced, like loads of the hard stuff I have to do, then God, I would do it in a heartbeat. So. If you are doing some of the hard work for me, so not only did I explain why doing these things was so powerful, but I literally gave them the checklist that we use where we used to write the client's name, the date or the week or whatever it was.And we would tick as we did these various things. And I know it sounds so incredibly simple. However, checklists, toolkits, templates, anything that saves me a bit of time and tells me what to do is [00:13:00] Gold. Okay. So one of the things I talk about when people first start creating lead magnets with me is we talk simple.So we talk like a PDF, that's all it needs to be a PDF checklist. There's the one I did on a little while ago. I did a podcast episode, which we'll link in the show notes. That was all about the how to get on other people's podcasts, and I did a checklist with that. So. It, you know, it wasn't a rocket science thing.It wasn't like this big Warren PC book. It was literally a one sheet checklist. But what it did was it took everything that I said in a podcast and went, there's the list. Do those things. So that is gold because like I said, we want the done for you. If we could outsource this, we would, but the people you're probably talking to are not at the point to outsource at this point.So if you can help them in any way, that is the way to do it. Checklists, templates, toolkit type things, depending on how big the toolkit is, then you probably want to charge for it. Okay. So that's the first lead magnet that is absolute gold in terms of giving out. [00:14:00] And that is easy. Okay. I'm thinking about doing a session soon.In fact, By the time this goes out, I might have already planned it about how to create workbooks and lead magnets using Adobe Express, which basically you will be able to follow me along and we'll do like a workshop thing, but that I promise you is easy. And once you've got one, you can just replicate it and do another.Okay. So the next thing, so there's, there's two main things that I'm thinking. So the next and final thing that is gold from a lead magnet point of view is a quiz. The reason quizzes are so flipping powerful is. The thing that we want is to give away work we don't want, i. e. checklist template done for you, or to know more about us.We are so interested in ourselves, understandably. Who doesn't love a quiz? Who doesn't love a, tell me more about myself. Tell me how I can work better. Tell me what thing is more designed for me. Tell me what clothes I should wear. Tell me what color eyeshadow [00:15:00] is good for me. Tell me how I'll age. Tell me like all the things we are obsessed with finding out about ourselves.So Quizzes are a brilliant, brilliant lead magnet. Now I am not going to go loads into quizzes because they are a beast. Okay. But I didn't want to do this where this podcast episode without including it, because in terms of lead magnets, they are the gold quizzes and checklist slash templates are golds.They are the ones that are going to get you the most opt ins on your list. So I wanted to make sure we include quizzes. The key thing about quizzes is. What am I going to learn about myself? And make it an element of fun. So make sure there is an element of why am I going to do this or what am I going to get out the end of it?I'm not going to do a quiz to help you better market me. Now, if you're smart, that will do both things. It'll better market you and it will also be fun for the [00:16:00] person doing it. So, if you came to the Rise Above Summit and you have the All Access Pass, then please go and watch Kylie Lang's session that she did on quizzes.You can go and follow Kylie Lang. She's great. And she does, she talks a lot about quizzes. She's also done an episode on the podcast. So we'll link to that in the show notes as well. And you can go and listen to that one. So, those are the two things, checklist, template, toolkit, all under one bracket, i.e. you are doing the hard work for them or some of the hard work for them, or something along the lines of a quiz that tells them more about themselves. But out of the two, the quizzes are a lot more intensive and a lot more to do. A lot more involved tech gets a bit harder, gets a bit more expensive.Whereas that one at the beginning is so easy. A checklist is so flipping easy, but you've got to make sure that it's something they want help with. And it is something that they're going to go, Oh no, I need that. Okay. So I really hope this has been...
Today’s episode of the podcast is an interview with Krista Miller where she discusses the evolution of summits from list builders to comprehensive launch tools, detailing how they can drive successful, engaging, and non-salesy launches.I also share my own experiences with summits, the challenges faced, and the lessons learned. Emphasis on the need for adequate planning and the benefits of following proven strategies.At Summit in a Box®️, Krista helps online business owners replace slow-growth and costly marketing strategies with high-converting virtual summits that lead to record-breaking course, membership, and group program launches. KEY TAKEAWAYS COVERED IN THE PODCAST1. Launching Through SummitsKrista Miller discusses innovative strategies for launching online courses and memberships through virtual summits. She emphasizes that summits can be more than just list builders; they can be a powerful method for successful, non-salesy launches that feel good for both the host and participants. 2. Importance of NichingA critical takeaway is the importance of niching down for summits. Krista explains how targeting a specific audience with a clear, focused topic can significantly increase engagement, speaker interest, and attendee conversion rates. This specificity helps in creating summits that resonate deeply with the audience, making them more effective. 3. Membership Launch StrategiesThe podcast delves into advanced strategies for launching memberships through summits. Krista shares how offering trials and integrating the membership seamlessly into the summit experience can lead to high conversion rates. She provides examples of clients who added hundreds of members to their memberships using these techniques, demonstrating the effectiveness of a well-planned summit.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEHow to run a successful online summit with Krista MillerBehind the scenes of my Rise Above Summit3-day virtual summit Membership Momentum presented by Summit in a Box®Connect with Krista on Website, Instagram Connect with Teresa on Website, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: As an online business owner, launching is an integral part of having a successful online business. But what if you could launch without feeling like you're launching and without that sometimes sleazy and salesy feeling that launching can have? Today, I am talking to Krista Miller, and she is talking about how to launch using summits.In the past, summits have just been seen as a list builder, but what if they could be the way for you to have a successful launch that feels good for you, your customers, and the speakers. We talk through some of the pros and cons of launching in different ways, and then Krista shares with us one of the most genius strategies for launching a membership through a summit that I've ever heard. You do not want to miss this episodeWelcome to the your dream business podcast. I'm your host Teresa Heath Waring, an international best selling author, award winning speaker, TEDx speaker, certified coach, [00:01:00] and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love but one that perfectly aligns with you and the season of life that you're in.In each episode Episode I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started.Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing this week? This week I have a brilliant. Brilliant interview for you. I am very excited. And as an online business owner, you should be excited too, because there's some great stuff in this episode.This week, I am interviewing for the second time, Krista Miller. Krista is the founder of Summit in a [00:02:00] Box that helps business owners replace slow growth and costly marketing strategies with high converting virtual summits that lead to record breaking course membership and group program launches. Now, as I've already said, she's already been on the podcast, but I needed to get her back because as you well know, if you listen to this podcast, I did my own summit at the beginning of this year of 2024.And I did it with the help of Krista and her accelerator program. And I am a massive, massive fan of her and what she does. And I don't just say that from You know, she's amazing. I went through her accelerator program. I was part of her or I'm part of her world and she delivers absolute flipping genius stuff.She is so smart and the stuff she talks about, the stuff she shares is just phenomenal. So I know that you're going to love her too. And you're going to love this episode. Also, if you have a friend that has an online business, you do not want them to miss out on this [00:03:00] episode. Like I said, so much good stuff. Other reason this is such a cool episode is because You will hear a very honest account from me of all the things I messed up when I did the summit and all the things that Krista said, you need to do it this way.And I didn't do it that way. So it really is a kind of behind the scenes, not only look at my stuff, but then she shares genius strategies going forward about how you can launch using a summit. And the stuff around membership launches, boom, they are another level stuff. The other reason I'm really excited to have her on is that one, she was a sponsor of my summit, which is always kind of good news.If someone who creates summits wants to sponsor yours, that makes you feel very good. And two, I am going to be speaking at a summit that she's putting on called membership momentum. I'm going to make sure that all the links are in the show notes. So if you head to teresaheathwareing.com/351, as in the numbers three, five, one.Also follow me on social, check my emails. I'll be sharing it all around there, but I am doing a [00:04:00] session at her summit on how hosting an open house for your membership is the key to easy non salesy sales. Not only am I speaking, but there's some other phenomenal speakers, especially in the world of membership, like Mike from the membership geeks and the amazing Lizzie Goddard who spoke at my summit as well.So it's a hell of a lineup and I'm super honored to be involved. Anyway, without further ado, I will let you get on with today's episode. Here's the amazing Krista. Krista, I am so pleased to welcome back to the podcast, Krista Miller. Krista, how are you doing?Krista: I am so great. I'm so excited to chat again. It's always a pleasure. I know this is going to be awesome.Teresa: Me too. And I always like, you know, what's funny having a podcast for such a long time, there are now people that I'm like, Oh no, you definitely need to come back. Like, but you're the kind of start of people coming back. Cause it's like, It's such a lot.I can't even remember when we did the podcast first time, but it was years ago, like literally years ago. And now of course, my lovely listeners will know that [00:05:00] I have a completely different perspective on the conversation we have because I have done a summit, but very quickly, because I do want to jump straight into all the good stuff we want to talk about.Just tell people who you are and what you do today.Krista: Yeah. So I'm Krista. I run a company called Summit in a Box. I teach people how to run virtual summits in a way that are more accessible than how you're used to them being taught. I want anyone who has a business that is doing something awesome to have what they need and know they have what they need to go out and host a really incredible summit that makes them money, grows their email list impacts their people, all that good stuff.We've branched into teaching people how to launch through summits, how to launch through challenges. I just want to help people get their amazing offers out there.Teresa: I love it. I love it. And like I said, I now have a completely different perspective, not only from doing my own summits, but also working with you and your team in the sense of how you go about doing summits. Because Anybody who's been on the receiving end of being a speaker for a [00:06:00] summit would have had some real varying degrees of how summits have run.But just in case someone is listening and they're like, what do you mean a summit? What is a summit? Just explain to people like roughly what it is.Krista: Yeah. So if you, if you don't know what it is, I'm sure you've seen one before. So usually it's one person hosting, sometimes more than one, usually one person hosting, and they have a group of speakers can be as little as 10, as many as 30, I've seen as many as a hundred.It's a terrible idea, but I've seen it. So they have a group of speakers that are all coming to give a presentation on one specific topic. So it's going to be the goal of. This is a terrible example, but like grow your business. So I don't know, I'm hosting a summit for membership site owners. So maybe it's like, add a hundred people to your membership through X, Y, Z, and you bring in people who can speak to that.Summits are free to attend. There are several ways built in to make money, but they're free to attend. So it's a really great way to grow your audience with leads that you then, you know, have other things to do with, but you just give them a great experience. It brings them into your world, gets them excited, gets them some quick wins [00:07:00] and making progress, and it's just a really powerful strategy.Teresa: And I rebelled from this strategy for some time for various reasons. One of them being, man, this is going to be a lot of work. And I'm not going to lie. It was a lot of work. However, the amount of work I put into that, I've put into other things and have not seen the return that I had from a summit. So that was cool.The other thing that put me off and like, you know, this is one of the things, and actually I'm just going to touch on this. It was, was being experiencing being a summit speaker and how some summits are run. And one of the things I love about how you teach and what you do is that it's not forced upon your speakers to basically make your summit happen.And that, you know, one of the things that is the most interesting because I've done four summits since my own summit, and I worked out Like I worked so hard to promote [00:08:00] my own summit and I worked so hard to create a summit that my speakers would want to be part of and want to promote that now I'm really seeing when I'm part of a summit that some of them do nothing and that blows my mind.Like, and I think that was where I wanted to get away from, and that's why summits weren't something that I thought was for me, or are my bad impression of them, because how some people teach how to do summits, not you, is that.Krista: It's bad. Like, it gives. I know so many people who have just a horrible view on summits because of that.I've had several people come into our programs being like, I never thought I'd host a summit. I don't even want to call this thing a summit. I don't like summits, but I think this is what I have to do. And like, they try to be all crafty and disguise the fact that it's a summit, but then afterwards they're like, Oh, this is actually really great.And you taught me how to do it the right way in a way that's not. Like it doesn't need to be gross and sleazy and pushy and slimy and those summits are out there and there are people who [00:09:00] teach those strategies, like teach like your speakers have to have a list of 5, 000 and they're not even worth it.They have to promote this many times or kick them out. I've gotten myself kicked out kicked out of summits as a speaker before cause I just don't stand for it. I'm like, I am not going to do that if, if that's the requirement, I guess like, like have fun with that presentation. You can't use now. I'm not like, I'm not going to be a part of this.Yeah. Like. But that's how people are being taught. And a lot of times it's not the host's fault. Like, they don't know better. It's what someone is telling them to do. And when their eyes are open, they're like, Oh, dang, you know, but they need to be taught the right way.Teresa: And I think that's the thing. I think, so if you're listening to this thinking, I'm not sure I ever want to do a summit.I think, and like I said, that was me a few years back. I thought, no, it's not going to happen. And there was a million reasons, like I said, a couple that I've already said, ones of like, no one's going to speak at it. Like no one will say yes, like, and I had the best fricking lineup in the world. Like, I'm not even kidding.Krista: You're laughing, your lineup was fire.Teresa: I had such a good lineup, but that was one of the things that is like, it would [00:10:00] be a concern of what if people didn't want to do it, what if people didn't sign up, like there's all the concerns, but actually one of the things, the way in which you teach and the way, and I am like, And you guys are going to hear this in this episode, like I flip in love what Krista does, like love it.Like I wouldn't be having it back on. I wouldn't be promoting her stuff. I wouldn't be speaking at her. So I wouldn't be doing any of this. I wouldn't have asked to speak at mine. I swear to goodness, her accelerator program that I was in, and I didn't think I'd go down this route quite so quick, but with it was like the flipping best thing I've ever been in.And I have paid for some seriously expensive stuff, like ridiculously expensive stuff. And yet the support, the help, the guidance, the, the done for you aspect, it was so good. But I gave her a difficult task at the very beginning, because there was a couple of things that you talk about. that I just basically did the opposite.Right. So [00:11:00] one of the things that Krista says, and she is so right, is she talked about the specific nature of the summit. So just touch on like why it needs to be as niche as it can possibly be.Krista: Yeah, so I, I always say that niching is like one of those things that can make it or break it. You can have the most well run summit out there, but if the niche is it right, no one's going to show up.And like an example I can give, I'm sorry, I'm going to give this example. The example I'm going to give, because I always give it, is a summit for online business owners to help you grow your business. It's hard to catch people's attention.Teresa: Yeah, what did I do?Krista: It's hard. It's hard to get people's attention with that versus a summit to help wedding planners book out their client schedule with Instagram.Yeah, that's going to catch people's attention, right? That they're like, this is made for me. Yes. I want to do that. Yes. I have to sign up for this. It's getting specific and niching down is what lets you get speak, get the right speakers, makes them want to promote, makes people want to sign up, makes people want to buy, get you the right kind of people.[00:12:00] It benefits you every step of the way, even though it's really uncomfortable and difficult at first, like I host summits. Not very frequently. And the reason for that is because the positioning is hard for someone who has a business that's positioned very broadly like ours, it's hard to figure out how do I niche this down in a way that's going to.And just makes sense, you know, but it's important.Teresa: And the funny thing was, you had said that, and I was like, oh yeah, that's basically my subject, right? But she had said it before you had even spoke to me. I watched something you did, and your example was exactly that example, and I was like, yeah, damn it.And then like you, it was like on this training that I watched before we started speaking and got signed up and things, It was like, I, You did a laundry list of don't do this on your first summit. Don't do this. Don't do this. Make sure you do this. And it was like, Oh yeah, I basically have done the opposite of everything you've said.And there is so many things that like, you know, Krista is right. Like when she said, do it this way, even though I'd already [00:13:00] started doing it the other way and couldn't really change it the next time I will do it the way she says, like, because there is a really good reason that she teaches the way she teaches because she knows a ton about this.So one other place that I kind of, I'm not even going to say messed up because it wasn't messed up. It was just a second thought for me. And, and, and the other thing is we'd come in really quick. Like, so the timing that I wanted to do it on, I was already like way behind where...
Today’s episode of the podcast is a solo episode where I share an honest and insightful look into the highs and lows of running an online membership for the past five years. From strategic shifts to personal growth, I reveal what worked, what didn’t, and how my mindset and experiences have influenced my business. Whether you’re a course creator, membership owner, or coach, this episode is packed with valuable lessons and actionable strategies.
KEY TAKEAWAYS COVERED IN THE PODCAST1. Importance of Niching DownInitially, I aimed to serve everyone, which diluted my focus and messaging. Over time, I learned the importance of clearly defining my target audience and tailoring my offerings to meet their specific needs. 2. Value of Continuous AdaptationThe membership evolved significantly over the years, from strategic marketing content to incorporating mindset and personal development aspects. This flexibility allowed me to better serve my members as my own skills and understanding grew. 3. Strategic Pricing and Value PerceptionI experimented with different pricing tiers and eventually raised the membership fee to reflect the high value provided. I also learned that having lower-priced options could sometimes devalue the overall perception of the membership.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMembership MomentumDream Business ClubConnect with Teresa on Website, Instagram, LinkedIn, Facebook or Twitter
This week on the podcast, I'm interviewing the awesome Jyotsna Ramachandran from Happy Self Publishing, and we are talking all about what a book could do for your business, and how to know if it is the right choice for you.
So if you have ever been curious about becoming an author of a book or if you want to know more about exactly what it would involve, then today's podcast episode is definitely for you! KEY TAKEAWAYS COVERED IN THE PODCAST1. How you can write a book, even if writing is not your superpower 2. Self publishing versus having a publicist and what's better 3. The costs involved in writing and publishing a book
Jyotsna is a bestselling author, book publisher, TEDx speaker, and is an international Author Success Coach who helps, coaches, trainers, speakers, and experts to build a super profitable author funnel with the help of their book.She is on a mission to elevate the consciousness of humanity one book at a time by helping visionary leaders convert their messages into bestselling books in the easiest possible way.So far, Jyotsna has helped over 1000 authors from 35 different countries through her global publishing agency, Happy Self Publishing.While Jyotsna isn’t working, this mom of 2 kids also loves to dance, cycle, plan her next family staycation and is a passionate advocate for educational rights.If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEFollow Happy Self Publishing on InstagramTake the Author Archetype QuizConnect with Teresa on Instagram, LinkedIn or Facebook
Today’s episode of the podcast is a solo episode where I am sharing with you the 3 easy things that you can do today to boost your confidence.
These steps will help you stop doubting yourself, go after big opportunities, and make your dream life and business a reality. KEY TAKEAWAYS COVERED IN THE PODCAST1. The importance of self-integrity in confidence 2. How to build confidence through small steps and self-compassion 3. Practical actions to take to become more confident
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin me at my Atomicon 'Build Your Confidence and Become Unstoppable' workshopConnect with Teresa on Instagram, LinkedIn or Facebook
If you offer a one to one service or are thinking about it, you are going to love today's episode.
Janine Coombes, and I talk all about marketing for one to one services, discussing why maybe you shouldn't niche straight away in your business, and how you can price with confidence.We also chat about why Janine doesn't buy into the philosophy of charge what you're worth, and how she advises to price with confidence at the level you want. KEY TAKEAWAYS COVERED IN THE PODCAST1. Janine's 'Reverse Niching Principle' explained 2. How to confidently price high-value services 3. Top tips for selling one to one services, focussing on risk removal and social proof
Janine Coombes is a marketing and sales strategist specialising in service offer positioning, pricing and sales for ambitious coaches and consultants.She’s a dynamic and engaging speaker who has shared the stage with Deborah Meaden and regularly appears on internationally renowned stages such as Atomicon, MarketEd Live and You Are The Media.With over 20 years of experience she has an extensive background in business and marketing having worked with big brands like EE, Orange and Europcar as well as hundreds of entrepreneurs and service based business owners.Her sweet spot is helping coaches and consultants to earn drastically more from their 1:1 services without slogging their guts out or moving to a more complicated business model.She has a business degree, a post-graduate marketing diploma (CIM Dip). She’s a skilled writer and one of the most creative content creators out there having garnered international attention with her sketch style show The Secret Marketing Show.If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEDownload Janine's '6 steps to charging more with 100% confidence' workbookDownload Janine's 'Coaching Sales JetPack'Connect with Janine on Instagram, LinkedIn or FacebookConnect with Teresa on Instagram, LinkedIn or Facebook
Today’s episode of the podcast is a solo episode where I am sharing with you how to become a guest on a top rated podcast.
Tune in to hear my checklist of things that are most important to a podcast host, when choosing who they want to interview on their podcast.If you are ready to accelerate your growth, your audience and your email list this episode is a must listen! KEY TAKEAWAYS COVERED IN THE PODCAST1. How to find podcasts to apply for 2. How to determine if you are a good fit for a podcast 3. Top tips for a successful pitch
If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEListen back to episode 316, Audience, Audience, Audience: Proven Tactics For How To Grow YoursDownload the checklist for the things you should do if you are hoping to get on someone's podcast Connect with Teresa on Instagram, LinkedIn or Facebook
Have you ever wondered what it takes to go from an employed person with a business idea to a business owner, with a 7 million turnover and products in mainstream supermarkets like Tesco, Waitrose, and Ocado?
Well, CafePod founder, Peter Grainger shares with me the 3 mindset beliefs that he had when he started his business, and how it helped him to grow it to where he is today.The great news is that these three things are things that you can work on, to start to believe in yourself to grow your own businesses so tune in now and get inspired! KEY TAKEAWAYS COVERED IN THE PODCAST🌟 The key skills that are needed to start a business outside of your skills and expertise🌟 The learning experiences of launching a new business in a competitive industry🌟 Where to look for investors for a new business venture and how to get them on boardCafePod is a London-based independent coffee company that makes great-tasting coffee to enjoy at home. Their diverse range of exciting blends are available as Nespresso®️ compatible pods, ground coffee and whole bean. CafePod is available to buy from cafepod.com, Amazon, Tesco, Waitrose and Ocado.If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Peter on LinkedInFollow CafePod on Instagram Follow CafePod on FacebookThe Power of Content Marketing with Marcus Sheridan.Connect with Teresa on Instagram, LinkedIn or Facebook
Today’s episode of the podcast is a solo episode where I am giving you an honest account of what it was like to run my first ever Virtual Summit.
In the episode I share with you the good, the bad, and the ugly lessons that I learned, and what I will do differently next time! KEY TAKEAWAYS COVERED IN THE PODCAST1. My experience of previous summits and what I did differently 2. What I spent money on and what I did to ensure I covered costs 3. The statistics on my registration numbers and how many people turned up
If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Instagram, LinkedIn or Facebook TranscriptToday, I am taking you behind the scenes of my first ever summit. I'm going to be sharing with you what worked, what didn't, what went absolutely wrong that we didn't plan for, and I don't think could have planned for. I'm also going to be sharing with you my registration rates, my turn up rate, and what it did for my business. I learned so many valuable lessons in this process. And I'm sharing them all with you today.Hello, and welcome to this week's episode of your dream business podcast. How are you doing this week? I hope you are good. So this week I have decided to share with you all the stuff about my summit, basically the good, the bad, the ugly, the things that went wrong that we did not expect, and whether I'll do it again and what I would do differently.And whether you're looking at doing a summit or not, I think this is going to be a really interesting look behind the scenes of running something like this at this level. And some of the lessons I learned with the summit actually are going to help me in lots of other areas of my business. And actually something that kind of come up during the summit is now inspiring me to make some changes in the rest of my business.So I've written some notes. And I'm kind of hopefully going to go through them in order. As you know, if you listen to this podcast regularly, I don't script it. That's just the way I like to do it. I like to be very off the cuff. I like to have an idea of what I'm going to say to you, but I like it to be a conversation.I like to imagine that you've just said to me, Oh, how did the summit go? And I'm about to tell you how the summit went. So it is very relaxed. It's the style of the podcast. If you're new, welcome. So lovely to have you here. If you are new and you don't subscribe, then I would love it if you took a minute to subscribe to the podcast.That would be amazing. Okay, let's get cracking. So why did I even do a summit in the first place? Now, this had been on my radar for a really long time. I have been a guest on many summits over the years, and at the moment I seem to be getting a flurry of them. And my experience of them was mixed, but I would say more to the not brilliant end.And I've spoke openly before now about Fifi Mason and her summit and how that was the best one I'd ever done. She really kind of seemed to get it in her head what she wanted and how to manage it. And it was marketed really well. And it was It was just brilliant, and she was great, it was really well organised, and I loved doing it, but like I said, on the whole, I had had lots of experiences and summits that weren't brilliant.Even though it'd been on my radar for a while, I just thought, I don't want to do a summit. It seems like a lot of work, if I'm honest, and it was. It's a lot of work and I don't know that it'd be that brilliant. And I am going to be honest and say, I think there was an element of, not imposter syndrome, there was an element of fear.What if people said no? What if I asked speakers to come onto the summit? Because doing a podcast is different, and I've had some obviously phenomenal names on this podcast, but summits are different. And like I said, I think lots of speakers maybe have the impression that most of them are a bit rubbish.So, and I say that very fleetingly, they're not rubbish, obviously. So, I decided that I was going to take a bit of a punt and make a decision to do a summit based on one thing only. I attended, what's like this, I attended the Guru Summit, which basically is a summit for email marketing. And I was interested to see what they were talking about, signed up for it.And it was a really, really good summit. I was only an attendee, but they used a really good system. They did more than just your average kind of interview thing. And they had thousands of people like register for the event. So I was like, That's how you do a summit. And at the event, they had Martha Stewart's keynoting nuts and Amy Portfield, and I, and they were the reasons I signed up.I wanted to see both of them speak. And so I thought to myself, I'm going to do a summit. I've got to do a summit that has a really good keynote. And as you know, I'm very fortunate that Amy and I are friends. However, one of the things that you probably need to know is that. I don't ask Amy anything from a business point of view.We don't talk about business. We only ever do social stuff. And we only really ever do that when I'm over in the States, obviously she doesn't travel here to the UK and we, you know, have a really lovely time and I love spending time with her and she's awesome. And obviously I massively admire her from a business point of view, but we tend to keep those really separate.So we don't talk about business. I don't ask anything of her, you know, so I thought to myself, I'm going to do it. I'm going to ask Amy. And I spoke to my husband and he was like, just ask her, you know, basically use my language back to me. What's the worst that she can say? So I said to the universe, you know, I love a bit of woo.I said to the universe, okay, I'm going to ask Amy to speak at the summit. And if Amy says yes, I'm doing a summit. If Amy says no, I'm not doing a summit. It's not meant to be. So send her a DM. And I have a text. I have her phone number, but I thought I won't text because that's really personal. I'll send her a DM on Instagram and.I'll do it that way. So I sent her a DM saying, is there any chance you would do a summit? If so, you know, what would you charge? And all that sort of conversation. Anyway, she didn't see it. And I went to, I was actually doing one of my in person events and I was sat with Becci McEvoy who edits, not edits, who does the show notes podcast and helps me with social media.And I'm sat with my husband and they were like, have you heard back? And I said, no, she's not seen it. And Paul said to text her. My husband and I don't want to text it. That's really personal. Like I feel like that felt to me as if I was stepping a boundary or overstepping a boundary. And Becci said to me, what would you tell us to do?Because she's in my executive club. And I said, I'd tell you to text her. And she's like, there you go. So I decided to text her and I sent her a really casual text and said, Amy, I'm not sure if you saw, I sent you a message over on Insta, you know, if you want me to send it again, let me know. And within like 10 minutes, she replied on Insta going, Oh my God, I'm so sorry.I've just seen this and yes, a hundred percent. I'll speak at your summit. And we talked a bit about how that might look and what it would be. And that was it. Summit was born. So my objective was to add people to my list. That was my main objective. The reason people do summits is because it's a really good way to get new people onto your email list.Credibility. I wanted people to see me at the level I am. And by pulling in someone like Amy, by putting on an amazing summit, then people would realize my level of credibility. And from a financial point of view, I wanted to break even. I knew I was going to invest a lot into making the summit really good.And I'll talk about what I invested in a bit. I wanted to break even. That was my objective. If I made money, brilliant, but that wasn't the objective to make money. Now, a couple of things that I went into thinking is On an average summit, and I say average because obviously I've done lots of them, what normally happens is they get between 15, 20, 25 speakers who pre record interviews.Now, from a speaker point of view, this is awesome. Like, I love nothing more than someone saying, can I interview you? Because I don't have to prep. I don't have to think about what I'm going to say because I do, Kind of do things on the fly anyway. And I know my subject I'm good at what I do. So I have no concerns about someone saying to me, can I interview about this? And I know I'll be able to speak.And then, and the interviews can last anywhere between 20 and 30 minutes. And then they tend to do the summit over a number of days. It's not live. The videos are released at certain days. Sometimes they have a Facebook group. Sometimes they don't. And I just thought, I don't want to do a summit like that.Like if I'm going to do a summit, like everything I do, I want it to be the best flipping thing you've ever seen. And there's nothing wrong with doing summits the way that people do them. There are a million reasons why they're great. And believe me, some of the things I did, it would have been much easier to do the summit that way.And there are some amazing people that teach how to do something this way. One of them being Krista Miller, who is going to be on the podcast very soon because she had a big part of the, to play in this summit. But yeah, so it's not, there's anything wrong with summits that way. I just didn't want to do mine that way.So my summit was a two day live event. So everything was sent live as in some sessions were live, some were prerecorded. The only reason I had prerecorded sessions was because I wanted particular speakers and they weren't free on the two days that I had booked. I ended up having 38 speakers, which was insane.And I decided that I didn't just want interviews. In fact, I didn't really want interviews at all other than the keynotes. And I was more than happy. And I wanted to interview them. I wanted different types of sessions. Not only did I want workshop style, that's easy to say, sessions and practical sessions and keynote sessions and Q and A's.I also wanted some slightly different sessions. So we had yoga on one day, we had meditation, we had tapping. I just wanted, we had like a 10 minute marketing thing. I wanted something a bit different. So like I said, I'd not only had different types of sessions, but I also had different tracks. So when I say tracks, what I mean by that is imagine you're going to an in person conference and it goes, okay, at 10 o'clock in room one, we have this person in room two, we have this person in room three we have this person.I wanted the online version of that. So at different points, we would have three speakers on at once. So, and like I said, there was an element of prerecorded and recorded, but the sessions were streamed live and you could only attend live. There was a VIP upgrade option, which is very typical for summits.And this is one of the ways that I knew I'd helped to cover my costs. And In most summits make money and the idea was you would get all the recordings if you signed up for the VIP. So let me explain a bit of the planning. So I decided that, like I said, this wasn't going to be your average summit. It would have been super, super easy.And like I said, there's nothing wrong with this. This is my own annoying, Want for perfection and amazingness. Like, I could have created a Kajabi landing page that released a video every day and used the systems I had currently got in place, which would have cost me no extra. However, because I wanted to create an online conference.I wanted it to be more than, than an average summit. And I'm keep getting saying there's nothing wrong with average summit. This is just me. I decided that I was going to have a look at systems that could manage this level of live event and have the option to have tracks because that was really important to have different rooms online.So I ended up using and paying for a system called Hopin, which is by Ring Central, and I will touch on them some more in a bit, but that was a big investment. That was thousands to have that system. So, That was me really stepping out of my comfort zone and going, okay, if I'm going to do this, I'm going to do it really well.And it's going to end up costing me money, but that is going to inspire, drive me forward to try and make money on this summit. I also hired a producer. So I worked with the amazing Lorna Reeves, who you heard in fact, last week. And Lorna helped me manage the event as we talked about last week. That again was a big decision for me to bring someone on at her level.And again, take it that seriously that I'm having a producer to help me run this event. I had a brand new brand created, a new name, a new website, new logo, new everything. And I worked with Katie from Geek Boutique and Sooz Frear to do copywriting. So I had both of them work with me and they sponsored the event to create all of this new stuff.And it was stunning. Like, and that was the other thing. Sometimes. Now, design is very, you know, like, what's the word? Subjective. But I have felt that sometimes the design of some of these summits I've done have not been that attractive. Like, they've not been that beautiful. So when it's come to me promoting them, I won't put them on my feed because it doesn't go with everything else.Like, you know, and I now that sounds ridiculous. Very like high maintenance of me. But how things look are really important to me. So therefore I needed to make sure it was exactly the same. And the other thing that I did that was, I guess a cost was I decided to give away loads of swag. So I bought hoodies, t-shirts, I bought branded seeds.'cause I love gardening, so why wouldn't I? I had full focus as a sponsor who gave me a load of their stuff. I had a Pellicraft as another sponsor who created the lovely pens that I'm currently writing with right now. So I wanted again, I wanted to bring another element to the summit from a I want to be able to send stuff out for people.I want them be able to get excited about stuff. So like I said, I tried to bring in a few different things, but also I massively increased the cost of this summit that you wouldn't have to do. If I did a summit again and I decided that I didn't want to do it in the same format, I could do everything with the systems I currently use with ease.If I wanted to do a more traditional summit in terms of, and really, I guess calling it a summit is, is the wrong thing because summits are very much seen as a pre recorded thing and as a, over a number of days rather than this really was an online conference. So like I said, I ended up spending out quite a bit of money in terms of, oh, the other thing that I spent money out on his ads.And I'll talk about the marketing in a bit in terms of what we did. So what was good, bad and the ugly? Okay. So some of the things that were brilliant was one, I got to work with Krista Miller who Was brilliant. And I joined her accelerator program and her and I will talk about that in a few weeks when I interview her and it was phenomenal and just helped me no end.So that was amazing. But again, her and I will talk about that soon. Bringing in those two big keynotes were such a good move. So, and the reason I'm kind of giving this, these kind of Good, bad, and uglies is really if you're going to do anything like this, then it's just some, hopefully some kind of things that will help your life a bit easier, or will tell you what worked really well or not worked really well.So, the keynotes, they, the other thing, another way that a summit works, sorry, just backtrack a sec, is the reason you get other people on your list, new people on your list is because the idea of a summit is that everyone promotes, all the speakers promote. So one of the things I decided to do Like I've literally had someone ask me to apply for a summit this morning and it says in the application, you must send two solo emails to your list between this day and this day and one newsletter email to your list.Well, first off, I don't send newsletter emails. Second off, I'm not sending two emails to my list and I'll only send one if I think it's a good fit for my list. And I didn't want to be that prescriptive with my speakers because I hate it. I hate someone telling me I've got to do this stuff. And, and the other thing that I hated from previous summits is they never marketed particularly hard.And it was like, no, hang on a minute. If you want us to bust our gut and market this event for you, you've got to be doing 10 times more than what we're doing. So for me, they were really key. So the first thing was I didn't ask the speakers to, I asked them nicely if they would, I never insisted that they emailed their lists.I, I basically said to them, I won't insist, but I want to put on an event so amazing There's no way you won't want to shout it from the rooftops. That was my objective. And I feel like that was a really good move on my part because no one felt pressurized. They all wanted to do it. And lots of them did do it.And I'll talk to you in a bit about the signups. So, but having those keynotes, was key for them wanting to promote it. Because what I did was when I reached out, I laugh as I say this, but when I reached out and I'm really fortunate, I know a lot of people in this space, in the online space. And, and hopefully I have a really good reputation in this space and I have lots of friends.So I was able to personally reach out to lots of people that I knew. And I started the email with, or the subject line was, would you like to be on a summit with Amy Porterfield? And obviously, Pretty much 99 percent of people went, yes, please. How do I sign up? So me going to the effort of getting Amy and then also getting Michael, because I had Michael Hyatt as my other keynote, was a game changer in terms of not only attracting people to the summit, but actually getting other speakers to sign up.Because once you've got a big name like that. People are going to sign up when you're able to say, I've got this person. People are going to say, okay, cool. It must be credible. And that's what I hope when people ask me on a summit is that other people will go, oh, right, cool. She's doing it. Must be credible.So that was the first thing that was really good. The second thing that was really good was, We designed, we, Katie designed an amazing looking brand. And one of the images I wanted her to create, because when you do a summit, you give out assets to the speakers. So basically a load of images that they can use.And one of the images that I said I wanted her to create was based on what do I want? If I'm a speaker, what would I want? And what I wanted as a speaker was to be shown next to those...
Today’s episode of the podcast is an interview with Lorna Reeves, where we are talking all about event planning in business.
We cover everything from in person events, online webinars and big summits.Join us as we share they key things you need to do to get more people to sign up and show up, and how to make sure everything runs smoothly.And if you don't think running events is for you, this episode will explain why you might want to give them a shot! KEY TAKEAWAYS COVERED IN THE PODCAST1. Why events are a powerful tool that all businesses should consider utilising 2. What you need to think about when running a hybrid event that caters to an online and in person audience 3. The benefits of events versus webinars for building relationships and delivering content
Lorna Reeves is an award-winning business owner & entrepreneur. MyOhMy Events is dedicated to supporting business owners and companies to create immersive, interactive evens that really pack a punch. Lorna is a force for change, driving representation and a voice for the change in the industry. As a best-selling co-author, public speaker and leader, Lorna’s solution focussed, no-nonsense style ensure her client’s events elevate their brand.If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Lorna on Instagram, LinkedIn or FacebookCheck out Lorna's free 'Fail Safe Event Planning' course Connect with Teresa on Instagram, LinkedIn or Facebook
Today’s episode of the podcast is a solo episode where I am talking all about the practical steps you need to take to set yourself up for success in quarter two.
I am so excited to share with you the exact process I go through, and some of the key things you will want to think about when doing it for yourself - because trust me when I say that it is absolutely key to the growth and success of your business. TUNE IN TO FIND OUT:1. The practical steps I take to review quarter one 2. The questions I ask myself to move forward into quarter two 3. How I review my annual goals to ensure I am still on track
If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEBuy a Full Focus PlannerConnect with Teresa on Instagram, LinkedIn or Facebook TranscriptHello and welcome to this week's episode of Your Dream Business podcast. How are you doing this week? I hope you are good. I just want to say a little thank you for tuning in and listening. I really do appreciate it. And just as a quick reminder, if you have not already subscribed to the podcast or reviewed the podcast, I would be so, so grateful if you would do those things.It really helps not only me by my podcast being heard more, but also helps other people because they get to discover the podcast. So I'd really appreciate that. Okay. So this week, I don't have an interview. I am doing a very quick solo on some practical steps to reviewing your quarter. So at the time you're listening to this, we've not long come into quarter two of the year, and my quarter one was the crazy.If you've been in my world, you will know that I have done a lot of stuff this year already. So I launched another podcast. I started a beta group program. I've relaunched that program. I have done a massive summit with thousands of people and 38 phenomenal speakers. So I have been like smashing out the work in the first quarter.So it's a great time for me to review what I've done and also maybe walk you through the steps that I do at the end of every quarter and I do with my executive club members and with my club members. So what I'm going to do is just walk you through the questions that I ask myself and If you've got a piece of paper and a pen, then maybe make a note of these questions and give yourself some time to go through it.I promised you anything like goal setting, anything like reviewing and looking at where you are is never ever wasted, ever. So the very first question I ask myself when I look at the previous quarter, so first of all, remind yourself what happened in quarter one. So January, February, March, what did you do in those months?Now, one of the things that I do, which really helps is I have a full focus planner, which we'll put a link to in the show notes. I'm a big fan. They were a sponsor of the summit. So basically Michael Hyatt and a team have put together this amazing planner that I've used for years. And one of the things it does is every week it asks you to celebrate your wins.So that really helps when it comes to review my quarter, because I can literally just go back to that planner because the planners are in quarters. So I'm starting a new one at the beginning of April and I can just scan through to see what happened in that quarter. Sometimes looking at photos, looking at your calendar, looking at like, you know, if you've got a wall calendar.Just trying to keep an eye on what happened in that quarter, because you'll be amazed how quickly we can forget things. So the very first question I ask myself is what went well in that quarter? And I list out all the things that went really well for me in quarter one. And this year it was lots of good stuff.Like I did lots of work, which felt really good. If you've not been a long time listener, then you'll, you might not know that last year, although I showed up every week and I still did everything I needed to do. I was not moving forward with my business as well as I would have liked for many good reasons.One of them being that I spent 2023 working on getting sober and now I'm working on staying sober. So for me, focusing on what went well is really, really important because we need to celebrate those wins and we need to take some time to realize some of the really cool things that happened and just pat ourselves on the back of them.So. What were they? What happened in this first quarter? Did you get some really good engagement on social media? Did you build your email list? Did you get asked to speak somewhere? Did you get some new clients? Did you do something phenomenally huge, like start a new product or service? Or did you redo your website, maybe have a rebrand?What was it that you did? So let's celebrate those wins first. The next question is, what didn't go so well or as I expected? So it's not that we're going what was awful in the first quarter, what didn't quite go as I expected? One of the tools that I have developed over time has been the ability to go, Hmm, that was interesting.Often when I want to scream, shout, cry, throw myself on the ground because something hasn't gone the way I wanted it to go. But this is the point. It's always trying to acknowledge that, okay, that was interesting, that, why was that the case? So doing the summit, and I'm actually going to do a podcast episode around the summit and how it went and my takeaways and what happened and what was good and what wasn't good and all that sort of thing.But doing that was such an eye opener in terms of, okay, what has, what is going like happened here. And rather than judging myself by going, well, I could have done that better, and that wasn't very good. And who did I think I was with this thing? I just spent the time going, okay, that's interesting. So now I know I've never done a summit before.So again, be really gentle with yourself. If this is something you've done for the first time, Your only goal is to learn, is to learn from it. So what did I learn from doing XYZ? What did I learn from being asked to speak at such and such? Where did they find me? How can I replicate that? So what didn't quite go to plan?And again, it doesn't mean that it was awful. It just maybe didn't go how you thought. Maybe you didn't hit the numbers you wanted. Maybe you didn't sell what you wanted. Maybe you got no's in places. So Just make a note of them. What can you learn from those things? What didn't go so well this quarter?So the next thing I look at, and the next question I sort of address is, I look at my annual goals. So what goals did I set at the beginning of the year? And were those goals, they should have been broken down into quarters. And therefore, did I achieve the things I wanted to achieve in the first quarter?Now, one thing I want to remind you of with all of this is none of this is a tool to beat yourself up. None of this is a thing to hit yourself around the head and go, you haven't done well enough. Not at all. The whole aim of doing anything like this is if we don't review things, we don't know where we are and we don't know what we're doing and we don't know how to improve it.So, Go in with that kind of, you know, scientist head, not the judge and review and think, okay, where am I at? And the thing with the goals could be, you might have started, or maybe you did your goals at the end of last year, with all good intention of something happening and something already has come and knocked you off your feet.And you've got to now decide, is that thing big enough to change the direction in which you're going and therefore you need to align your goals to match that, or is it something that you need to get back on track and you stick with your goals as they are? So again, this, none of this is set in stone.It's not like you have to go, Oh, well, these are the goals I set. I've got to do them. So I review my goals. I actually part of the full focus planner is I actually go in and so they make you rewrite your goals every quarter, which is really helpful because it makes you really kind of think about it. A couple of my goals for this year were.to put the podcast live, the new one, the losing part of me podcast about my getting sober and to do the summit. And both of those things have happened already in the first quarter of this year. So they are off, like they're done. Tick. Well done. Amazing. So now it's a case of, do I need to put something else else in to replace them or am I okay then working on the other goals?And some of the other goals were weren't worked on at all because I was too busy working on those others. And that's fine because I knew that before I went into that quarter, I knew that in quarter one, the focus was get out the new losing part of me podcast and do the summit. Everything else could wait till quarter two, quarter three, quarter four.So that's what I mean, like in terms of being flexible and tweaking and changing as need be. So I look at my goals and plan what do I want to achieve in this coming quarter? So we know what went well. We know what didn't go so well. So we've made any tweaks that we need to tweak. Now we need to make our plan.So we look at the quarter as a whole and we decide what do we want to achieve in that quarter. And one of the things that we do in that is I look at what you've got in your diary. So If you have got trips, if you've got speaking gigs, if you've got a launch, if you've got, you need to look at what's in your diary to see, okay, how much am I going to get done?Where does my focus need to be? So we kind of do it as a What do I want to happen against what actually might be happening in this next quarter? Again, if you know that quarter three is typically not a great one because there's school holidays and you like to take the school holidays off, I don't, I continue working through, then you might go, okay, I'm going to put a lot into quarter two.And again, that's the other thing to mention. One of the things we talked about in the summit with Michael Hyatt on his keynote was how do you know when you're hustling to get through or to achieve something. And how do you know when you need to stop? And actually that's just a way of working. And it's in these reviews.It's in the, you know, my quarter one was super, super busy. I know I can't maintain that level of work for every quarter. And quarter two is now going to focus on different things and is going to slow down a little bit. So again, it's like, okay, do I need to work super hard in quarter one and quarter two?Because my quarter three and quarter four are never as good, or I don't want to work as hard. For me, I do work throughout the summer. However, I love the summer because I go in my garden. So actually, Working really hard quarter one, quarter two works really, really well for me. It's fine. So the next thing I review is what do I want to keep and what do I want to remove or change?So what's working for me and what isn't working for me? Is there an area of focus that I was trying to work on that actually needs more focus, or I could probably drop it. This is where I go in. I'm especially doing it this quarter, this year. I'm actually doing a full review of my business. I'm actually reviewing pretty much everything, financial, products, services, lead magnets, emails, podcast.I'm reviewing everything. everything. And I'm looking at each area and questioning it because sometimes we just keep doing these things and going, well, you know, is it really doing the thing I want it to do? So what do I need to bring with me into this quarter? And what do I need to leave behind? So for instance, one of the things that I might do, and it's kind of on my list, so I probably am going to be focusing on it is how do I grow my podcast more?That's one of the areas where I need to start focusing. Actually, I might tweak and change what I'm doing and work it up a bit. There might be an area in my business that it's like, actually, I can pull back a little bit from that and I'm going to focus somewhere else. So two questions, really, what do I need to take with me into this quarter and keep doing?And what can I leave behind? What don't I need to do in this quarter? What can I forget about, leave off my list? Maybe push back until another quarter if need be. And like I said, I'm using this quarter. I wouldn't normally do it at this time of the year. I probably would do it, you know, at an end of a year, but I'm using this quarter to beginning of this quarter to really review my business, where I am, what I'm doing.what the services I have, what the pricing I have. And I booked out a couple of days in my diary to do this. You know, how am I showing up on social media? Like what are the show notes doing? Like all the various things who is in the team, what are they doing? What money am I paying out? Like everything. So for me, that feels like naturally a really good time to do that now, because I just did those huge things in quarter one and actually, in seeing all the speakers and hearing some of the stuff they were doing has really made me go, Oh, okay.Maybe I need to tweak and change things. And I probably didn't have the energy to do that while I was doing the summit and the other podcast. Whereas now I feel like I'm giving myself some energy. So. I think the most important thing is, although I've given you these questions and these things to look at, which I do do, and I do with my members and my one to one clients, I think the key thing here is the reviewness of it.The reviewness, I literally just made that word up. Like the fact that you're reviewing, the fact that you're stopping and slowing enough to review what you've done. That's the key thing of all. So just spending some time And if you need to do it every week or every month or every quarter, or it actually works every four months for you, whatever it might be, just slowing down and reviewing what you're doing to make sure that you're going in the right direction.Make sure you're looking at the right things. Make sure that you're investing your time in the right places, because it's really easy to start down a path and suddenly be six, 12 months down the line and not be any further on, even though you've been working hard. And this has where I found myself in years before, you know.Last year, like I said, was a completely different year for me and my business and it showed up on my income and it showed up in other places and on my growth. This year is completely different. And I want to make sure that every minute I'm putting into my business is going to the end goal is what I want is heading me and getting me closer to Antigua, as it were, and I'm not going to Antigua, but we had an amazing speaker in the membership a few years back now, who rode the ocean, basically from like Spain, I think, to Antigua, and was on the water for like, over a month.It was ridiculous. And one of the things that she talked about in her talk was, is every single action I'm taking getting me closer to Antigua. So, you know, if they had to stop and clean the barnacles off the boat, would that help them move faster in the water, which then would help them get closer to Antigua?Yes, it was worth doing, you know, doing something else, would that get them close to Antigua? No, it wouldn't make enough difference. Okay, we're not doing it. So that's where I'm trying to focus this year is everything I'm doing, getting me a step closer to where I want to be, and am I putting my time in the right things?And the only way that we can understand and do that is if we stop and review and look and think and decide and make changes based on that kind of analysis. So I hope this has helped. It's a bit of a short one. Like I said, I am reviewing what I do with the podcast. It's not going away. Don't you worry about that.But 2023, I just did solos. So far this year, I've done mostly interviews. And I think I'm going to go back to the Either or like, you know, one week, one, one week, another, because that did work for me. And I do think having the solo episodes where I can give you practical information and kind of steps to take is helpful, but obviously as always, tell me, you know, I am doing this for you for the lovely listener who is listening to my voice right now.I literally sit and talk to myself. In my office for you guys. So if you have thoughts, then I would love to hear them. Also, like I said, I would really appreciate it if you would go and hit subscribe and go and give me a review. Obviously five stars would be amazing. Thank you very much. And if there's someone that you think would find this helpful, another friend in business, please do share this with them or share it on social media and tag me in.Okay. Have a lovely rest of your week, wherever you are in the week. And I will see you next week. Take care.
Today’s episode of the podcast is an interview with Karen Cheong, where we have a fascinating conversation about what is blocking you from having your dream business, no matter how hard you're trying.
In this episode we dive into the power of frequency work for personal and professional growth and the importance of freewill in spiritual growth. KEY TAKEAWAYS COVERED IN THE PODCAST1. What distortion patterns are and how to release them 2. How to rise above fear and limiting beliefs to access higher possibilities 3. Why you might be fearing success and not enjoying it when you achieve it
Karen Cheong is an international transformational speaker, writer, champion for self-empowerment and healer who has worked with thousands of people worldwide.If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Karen on Instagram or YouTubeCheck out Karen's websiteAccess Karen's free online workshop & meditation on how to quiet your mindAccess Karen's ebook, audio book + 15 minute morning meditation to start your day off in the highest frequency resonance (value $55 but free with coupon: DREAMBIZ)Check out Karen's free vlog/podcast "Mastering Your World Through Frequencies" Connect with Teresa on Instagram, LinkedIn or Facebook TranscriptTeresa: Hello and welcome back to this week's episode of the your dream business podcast. I hope you've had a great start to your week if you're listening to this on Monday. So today I have a really good guest and I'm very, very much looking forward to today's conversation because I selfishly read. what she could talk about and was like, I want that.I need that. So today I have Karen Cheong on the podcast. Who's an international transformation speaker, writer, champion for self employment and a healer who has worked on thousands of people worldwide with not on, she might have worked on them. We'll find out. After a health crisis in her early 20s, capitalized on her spiritual journey, she was driven by curiosity to explore the mystic and energetic systems that govern our experience of ourselves and others and life itself.As always, everybody, I've done a terrible job reading it, but you're not here for that, thank goodness. So please welcome to the podcast, the very lovely Karen. Karen, how are you doing?Karen: I'm doing great. Thanks for asking, and thank you for having me on your show.Teresa: I am excited to have you on the show. I hate the reading bit.Like, I think there must be some deep seated childhood thing of me having to stand in front of a class and read because like, I, I just hate the reading thing. So I apologize if I've done a terrible job, which is why I always start by saying, why don't you tell us who you are and how you got to do what you do today?And you have a really interesting backstory. So it'd be great to hear it.Karen: Okay. So, you know, I've owned a number of businesses myself and I'm sort of, I'm the type of person who loves creating things. And so after a short stint in the corporate world, and after having done my law degree, I then started creating my own businesses because I would just get really frustrated with the corporate environment and the structure and what it was that I wasn't allowed to do and why I had to justify everything to everybody all the time in order to get anything done.So that's not sort of way I am. So I created a, a number of businesses and one of them was that I was a real estate agent in San Francisco with my husband, Chris, we had a team and we were really successful from the outside. Okay. So top producers. You know, tens of millions of dollars in sales, team, whole thing.And like I said, from the outside, looks really successful. We have clients that love us, mainly referral based business, kind of like your dream business. Yeah. Except I felt like crap because I was always feeling like I didn't have enough. So I was what I call a serial spreadsheet . So I would spreadsheet how much cushion we had before we would have to sell our house and move in with my parents.Okay. So I don't know why that was the sort of like end horrible scenario.Teresa: Like immediate lack, like coming from the, the worst thing that could possibly happen is, yeah, I love it.Karen: It is. Yeah. I have to sell our house and move in with my parents, which is not going to be joyful for anybody. It's like a disaster.So for me, I was always hounded by this fear of not enough and I would drive my husband and partner with it and I would drive our team with it and I would drive myself hardest with it. So I was always working really long hours. and doing my best and feeling like I wasn't doing enough. And meanwhile, I mean, I'd been on a spiritual journey for like 25 years or something like this.So I was learning all of these different modalities, you know, so I'd done all the traditional personal development stuff by really well known coaches. So I was like, okay, well, let's help myself along. So let's do the coaching. Let's do all the personal development stuff. And then I learned a whole bunch of different modalities that are more out there, but they were energetic modalities that made sense to me.And I was like, okay, I'm an implementer. Let's implement it. Right. Because I'm like, does it work? You know, I'm kind of like that type of person who's like a healthy skeptic. I'm like, really? All right. You say you do all this, but does it really work? Right. So I would implement it to see if it did. So I was doing all that stuff.Having success, but still coming back to this place of scarcity. So one day I was looking around and I think I just asked this question to the universe. I don't know if this ever happens to any of you, but you just are like kind of at your wits end a little bit. And you're and I was looking at other agents who were producing more, meaning they were selling more homes that were more valuable than we were.And they didn't care about their clients and weren't doing a good job. Not all of them, but some of them. And I was like, how in God's name is that happening?Teresa: We've all got those people we could think about. I know it. We know it. Yeah.Karen: You're just like, I kind of hate you. Yeah, even though I kind of want what you have So anyhow Anyway, so I was asking this question.Why do I keep hitting the ceiling? I hate this freaking ceiling. Like I can feel it there and I'm working my tail off. How do I get past it? So anyway, you know I ended up going to a retreat. It was a meditation retreat, and I did something which I'd never done before. So it was a 12 day retreat, which for anyone who owns your own business, you know, that's like a freaking long ass time.Yeah, if I'm allowed to swear a little bit, but it's long, right? 12 days away from your business. It's like insanity. Mm hmm. And then when I got there, what I intuitively felt was, Oh, this isn't really, I don't really love the field. It's not that stable. And so I actually didn't go to the retreat. I actually meditated on my own for 12 days.Which, okay, so I'm of Asian descent, and I'm a very good student, and I sure as heck don't pay for something, and don't attend it, and take good notes, and then implement. Yes. Yes. And that's not happening in my world, you know? So the fact that I intuitively chose to not do that, and then go into my own form of meditation was like mind blowing in itself.But in that meditation, I'm so glad I followed because that's when I had what I would call my big awakening experience, where I merged with the oneness, lost a sense of myself, and perceived everything as frequencies. I'll talk about what that means in a minute. But when I came back out of that experience, which ended up being nine hours, which I did not plan.It's not like I was like, today I'm going to wake up and go into a nine hour meditation.Teresa: I'll see you later.Karen: Yeah. It wasn't really on my plan for that day. Yeah. But that's what happened. And then when I came back, I really could sense that everything was an illusion and that it was beautiful and was there for us to go from.And that everything was still frequencies and that I could make change at that level. So that's how I began. And weirdly, through all this coincidence, I happened to be overlapping with a friend who was there for like 12 hours, and she asked me to help her, like literally within 12 hours of me coming out of this meditation.So I did. And then word spread, and here we are, right? With my company now is, which is Spherical Luminosity.Teresa: Yeah. Okay. There's a couple of things. First off, the fact that you went, well, the fact that you booked in for 12 day meditation, like retreat, I've done retreats. I did, was it like three or four days on one and three or four days on another 12 days?I don't know how people do that. And then the fact that you went, no, I'm just going to meditate on my own and for nine hours, like I meditate and I know there's lots of people who are maybe listening to this that have dabbled or tried. I could not meditate for nine hours. Like.Karen: I didn't think I could either.Teresa: That's amazing. Like, yeah, I, yeah.Karen: I think, you know, it's funny because I used to hate meditation. I know that the irony of this, all of this is, quite large, but I used to hate it because what I would do is I would sit in meditation because I was supposed to sit, you know, like I read the books that told you to help you with your focus and help you with your stress, blah, blah, blah.So I'm like, all right, fine, whatever. I'll do the thing. So I sit down on my little cushion that I bought because clearlyTeresa: you can't meditate without it.Karen: Gotcha. And I would sit there and supposedly count my breaths. And after about seven breaths, I'd be pissed off because I'm like, I have this huge list of crap that I've got to get done.And I'm sitting here not doing any of it. It's getting longer.Teresa: Yeah, I get it. I get it. Honestly, that's amazing. So explain what your business is then, like, yeah, what it is you actually do in the business.Karen: Yeah. So what I do is something that I call frequency work. And I think to understand it and to understand why it matters to you basically releases these invisible patterns, or what I call distortion patterns that keep you stuck.So some of your distortion patterns are conscious, like you're aware of where they are. So meaning you feel like you don't have enough, you're probably really clear if that's something for you, that's a distortion pattern. If you don't feel like you're worthy of not working hard all the time, that's also distortion pattern that you may be less aware of.But these things that I call distortion patterns happen at the frequency level. And once you start to release those, everything changes. And the reason everything changes is because everything happens at the higher vibrational level first to frequency, and then the physical reorganizes around it. So let me just break that down because it's kind of a new concept and it's kind of weird, you know?Yeah. So everything to me is vibration. We're all light vibrating. Okay, this is not a new concept, right? This has been talked about in science for like decades, right? So the rate of vibration dictates the form of the thing. So if you take water, the molecules are vibrating fast. It's steam. And when those Molecules slow down in vibration, it becomes water, and when the vibrational level slows down even more, it becomes ice or something dense and hard.So if you take that idea and you extrapolate it all the way out to consciousness which is extraordinarily high in vibration, and that we can't measure yet with our tools. We can kind of measure the byproduct of it in the body, but we can't measure consciousness itself. And if you think about the oneness, pure source, source, the divine, whatever you want to call it, it doesn't really matter to me, that very highly resonating consciousness, From which everything comes and to which everything returns, that is vibrating at an extraordinarily high rate.And I'm going to call that the oneness, okay, for the, just ease. So for the oneness to experience anything other than itself, meaning it being one. There needs to be a drop in vibrational level or it would just stay oneness forever, infinitely. So when that vibrational level drops, frequencies are created.And then when that vibrational level drops some more, it creates what we call now energy and then as that slows down even more it creates physical form or matter, or what you think is solid and real in your physical life. Yeah. Okay. So everyone thinks that you have to do certain things in the physical to create change on the spirit level.It's actually inverse. The things that are higher in resonance, like at frequency level, because it dictates in that cascade what the physical form will look like. If you change things, the frequency level. Yeah, the physical reorganize extraordinarily quickly around it to get to what are distortion patterns.Okay. And why do I care? And why do I feel like I'm constantly hitting this freaking wall? Yeah. You're probably hitting up against your distortion patterns because they're invisible to you, but they're not invisible to you because you've experienced them. And the thing is, They create every everything including your thoughts like what we think are our thoughts and emotions are actually the physical Embodied experience of that distortion meaning it's your expression of that distortion.Does that make sense? The distortion exists you're expressing it as thoughts and feelings Okay, so what the heck are distortions and where did they come from? Because I mean I would want to know that. So to me, you choose to have an embodied experience. Now, I realize that might be a stretch for some people because they're like, well, I don't know that I would have chosen this.Yeah, exactly. Right. Cause it kind of sucks.Teresa: If, if I could go with like Beyonce or like, what are the, I would have gone for that body experience if I had the choice. But here we are. Yeah, I'm gonna go with this. I'll roll with this one. It's fine.Karen: Exactly. But you chose to have an embodied experience. Why?Because, you know, the scientists have been saying for a while that 99. 9999999 percent of everything is quote unquote nothing. And it's not nothing. It means it doesn't have form. 0. 0000001 percent of everything has form or density. So it's a rare thing that we get to experience. I know that it doesn't feel good.sometimes or a lot of the time, depending on who you are, but you get to have an embodied experience. So when you choose to come into embodiment, because here you are, you actually have to drop in vibrational rate. So again, you are consciousness and you need to have an embodied experience, which is like form, right?I mean, you have a body. Yeah. So when you, so for me, when I perceive these things, it's like a sphere of pure source energy. Which, by the way, has an individuated rate of vibration, meaning that rate of vibration is what causes you to be you, and me to be me. Okay? So when that sphere of pure source energy, vibrating at its own very unique rate, drops, because it does, in vibration, and comes into embodiment, something forms around it, meaning layers and layers and layers and layers and layers and layers and layers and layers and layers and layers and layers of what look like duct tape form around the sphere. Now, the sphere, there's nothing wrong with the sphere, okay? It's inherently still the sphere, it's pure source energy vibrating at its own unique rate.But what it forgets is that it's surrounded by pure source energy all around it, and it gets really, really, really heavy, and it starts to vibrate slower because, again, layers of duct tape. Heavy. Yeah. So what are the layers? So the layers are distortion patterns. What do they come from? They come from things like what your ancestors experienced.Okay, so you're what I would call lineage. So the field of epigenetics is mapping this, right, where they are finding that what your ancestors experienced whether you knew them, know their names, know their faces, they very much impact how your DNA expresses and what choices you make. Okay. So sciences start to mirror what's happening on spirit level.Then of course we have your cultural distortion patterns. We all have them, but your religious distortion patterns, even if you particularly are not religious, like you didn't grow up in a particularly religious family. Your lineage certainly was, to some degree, at some point, and it's influencing you.Yeah. And also things like your past lives. So all of these things are distortion patterns, which you bump into, which cause you to feel and to think the way you do. So when you start to release distortion patterns, Which is what I help you do, you start to feel different. And the thing is, you start to feel some people start to feel different first, and then their physical reality changes.Some people it happens all at once. For me, it's. been the way I feel first, because it was kind of a subtle thing. You know, I started doing frequency work and I knew I didn't feel that much actually the first time I did it at all. It wasn't a felt experience for me, but I just knew somehow that something had changed.And then I kept doing it because I was like, I know something's changed. I'm just gonna keep doing this. I don't know why, but I'm just going to keep doing it. And then after maybe it was a month, Chris was like, hey, you're not spreadsheeting. Have you noticed that? I'm like, no, didn't notice that, but yeah, it feels so much better.But you know what I mean? It just kind of became my new normal in a way. Yeah. So that's what I do. I help people to release the distortion patterns that keep them stuck and keep them from experiencing the life that they want to create....
Today’s episode of the podcast is an interview with the very funny and very clever Dan Knowlton, where we chat about all things business, marketing and public speaking.
This episode is not only filled with some really valuable and practical tips and advice, it also has some funny stories and lots of laughs in it too - and I know you will love it! KEY TAKEAWAYS COVERED IN THE PODCAST1. Marketing strategies that have worked for Knowlton 2. Tips and advice for pitching to big brands 3. Techniques to overcome fear and impostor syndrome in public speaking
Dan is the Co-Founder of Knowlton, a business that he started with his brother back in 2015. Knowlton is a creative video and social media marketing agency based in Kent, UK, and they are on a mission to rid the world of crap marketing!Knowlton help businesses to generate a trackable ROI from their marketing with their creative social media management and thumb-stopping marketing campaigns. They've generated millions in trackable sales for some of the world’s leading brands like Wahl, Buy Whole Foods Online, Boston Consulting Group, and BBC Storyworks!If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Dan on LinkedInCheck out the Knowlton websiteWatch the Steven Bartlett parody videoConnect with Teresa on Instagram, LinkedIn or FacebookTranscriptTeresa: Hello and Welcome to this week's episode of the Your Dream Business Podcast. How are you doing this week? So this week I have. a very dear friend on the podcast and a fellow podcaster. He has his own podcast as well, but his on the whole is a little bit more funnier than mine, which I'm a bit gutted about because I think I'm funny, but no, his is definitely funnier than mine.So this week I am very, very excited to welcome to the podcast, the very lovely Dan Knowlton. Dan, how are you doing?Dan: Oh, good. I'm really pleased. I can't believe I've never been on your podcast.Teresa: Never. I can't believe it. I don't know how.Dan: Yeah. Yeah. It's good to be here. Nice. Really, really good to be. I don't know how funny our podcast is that you've kind of built it up a bit.Teresa: Oh, so I was doing my research this morning, right. And I was listening to some of your episodes. Now I do listen to your podcast, but I have to say as a podcaster, I don't know about you, but I am a bit rubbish at listening to other people's podcasts. And also when I do listen to podcasts, I tend to listen to health related podcasts or like I listened to Andrew Huberman, Huberman's lab. Do you listen to that?Dan: I don't, but I watch his content on TikTok and stuff. Yeah.Teresa: Love it. He's so good. So yeah, I'm not very good at listening to like businessy type ones, but yeah, so I was listening this morning and there's always a funny story, which generally in our life, there's always funny stories, but you told this one.Wrecking hilarious story. Oh, of what I listen to. Right. Which I had to, had to ring up. You were talking about Cheese on toast.Dan: Oh no. I thought you were gonna say it. Oh.Teresa: Brilliant. Please tell, tell my lovely listeners what the hell happened.Dan: I'm like this is a business marketing podcast. This is nothing to do with business or marketing.So I'll very briefly tell the story. We were talking, we did an episode about the biggest mistakes we made in 2023 and you know, how everyone shares the highlight reel. And we were like, so we talked about business mistakes and stuff. And then I just sort of had to share one of the biggest mistakes I made over the Christmas period.Which was I, I basically like cheese on toast. I've always liked cheese on toast from a kid. And Crystal, my other half had gone out for the day and I had the kids at home and I thought, I'm going to make some cheese on toast. So got the cheese out, got the bread out, you know, and saw this new cheese grater on the side.I thought, wicked. We've got a cheese grater. I grated the cheese. cook the cheese and toast was delicious. And then the next day I did the same thing. I was so good yesterday. I'm going to do it again. And then to my horror, the next day, Christelle said to me, why is my foot greater in the dishwasher? And I was like, Oh no, it's the grimace thing.And she used it, the worst bit is she like soaked her feet the, the night before and stuff and really had a good go on her. Oh no.Teresa: My God. Oh my God. It's too brilliant. And do you know what, like, because I have one of those.Dan: Oh, do you have one? I didn't know they were a thing.Teresa: Yeah, Right.Dan: I didn't know they were a thing.Teresa: And Paul and I always joke, like anybody would need Parmesan.Dan: Yeah. I literally ate some Parmesan.Teresa: Literally disgusting. But yeah, like, I don't, is it just women who have really awful feet? I think men don't have awful feet.Dan: I don't know. I just don't. Yeah. I don't get why you need to grate your feet. So I didn't even know that was a thing, but apparently it is.Teresa: It is. It is. But what it was doing in the kitchen, I'm not entirely sure.Dan: I think like an open plan space. Yeah, that was my thing. Like it was like on the side in the open plan kitchen. So I was just like, Oh, it's been put over there. Like just on the edge.Teresa: That is brilliant. That is brilliant. Were you sick or were you all right?Dan: Oh, it's fine. They tasted delicious at the time, but yeah, I also can't believe you've actually done research for this episode. I thought, because we know each other, I thought she's not going to bother doing anything. You've actually.Teresa: I do. Right. And it's funny because it's almost worse when I know someone because it's almost a case of like, I'm so relaxed about what, like, just chatting, but then actually, is there a reason to us chatting?Can I just share, right, just so people know the research that Dan did in preparation for this interview. I have an Asana form that people have to fill in, right? And it says on the Asana form, can you please give us examples of questions that would be great to ask you? This is my way of, like, not having to do research.Dan wrote, These is questions he wants me to ask him. Why are you so charming and incredibly good looking and model? Please can I give you 10, 000 pounds and why are you such an incredible human being? Those are my questions to ask Dan today. So yeah, I needed to do a bit of research.Dan: Well, I thought it's your podcast. I'm not giving you the questions to ask me. I don't know what you want to ask me.Teresa: That's helpful. That's really helpful.Dan: You know me anyway, you know me.Teresa: We do. We do. So Dan, let's start by you explaining what you do and how you got to do the thing you do.Dan: What do I do? I am the co founder of Knowlton, which is a creative video and social media marketing agency that I started with my brother back in 2015.And we, we work with brands to support them to deliver really creative marketing campaigns, mainly on social media that deliver a trackable return on investment. And we've worked with lots of well known brands over the years. We're also like you said, we've got a podcast called business anchors and we love that.Teresa: Just even the name, like, you know.Dan: Do you know, do you know, Yeah, because we wanted to call it business anchors, but we knew that it wouldn't, it would get demoted in the algorithm. So we called it business anchors and put an anchor in front of the A and made it like nautical theme. So it looks like a W. So you can imagine the vibe of the podcast.And anything else I should tell you? Also, speak at events. We've spoken at quite a few events together over the years.Teresa: Yeah, we have. That's how we met. Except the first time we met, do you remember the first time we met?Dan: I just remember us really getting on, but I can't remember which event it was at. I'm amazed it's not ingrained in your head.No, go on. What was it?Teresa: So, it was at a social day. It was one that was at like Years ago, right? Yeah, yeah. It was like a football ground or a rugby ground or something like that.Dan: Was it Birmingham?Teresa: No, I don't think it was. We did the Birmingham one. I did the Birmingham one and that's where I first met Biz Paul, which is ace.Yeah. And then. There was another one that I think was further down south because obviously you're based down on Margate. Yes. So I think it was further down south, but it wasn't in London, but you were speaking, Andrew and Pete were speaking. It was the first, Victoria Taylor was speaking. It was like the gang. It was the first time I'd ever met any of you.Yeah. Biz Paul was there again. So it was like, Oh, I know you. We met before. But yeah, and it was quite small, but it was a really good day. And I think Lloyd was there as well. So Dan has a brother called Lloyd, and I think Lloyd is there as well. But, I mean, I don't want to play to your ego, Dan, but I did cause my stepdaughter was with me at the time because she used to work in the business.Yeah. I did say to her, he's pretty good looking.Dan: Oh, thanks. Thanks Teresa.Teresa: It's fine. It's fine. It like.Dan: The only trouble with whenever, whenever I see an event, we end up just not going to the event and go out and it's like lunch and just chatting. And then we like social media marketing world. Yeah. There was all these sessions on that. We just.Teresa: We didn't do any.Dan: That's the only trouble, isn't it?Teresa: And I think that's the thing and I think that's the shame about when you're a speaker and, and like the speaker, people go to events, that's the only time you get to catch up. And it's like, well, and that's a sucky time to catch up because you're all doing something and you've all got to be there for a reason.And so it's, it's so lovely to see you. But we don't often, and I always say this like we, the group of us should all just organize something where we all hang out.Dan: Yeah. I like going, I like going to events where I'm not speaking and just like to them then you can actually catch up, can't you? Rather than just you're in the like speaker zone and you're almost trying to concentrate and make sure you deliver and you're Yeah.I, I, I struggle to not just think about delivering a good session until I've done it and then I can be like, Ugh, relax after that.Teresa: Do you, okay. So that's interesting. 'cause I don't like going to events if I'm not speaking. because I love speaking and I just sit there and it's like I have to sit with my hands underneath me so I don't jump up and get on the stage.Yeah, I really struggle. I really love the speaking side. I get a bit like, Oh no, I want to, I want to be.Dan: Do you know, do you know an event you should, you should come to this year? The best event that I've ever been to, and we're going back again, it's in Ibiza. Did you see that? It's called Agency Hackers Super Summit.We spoke last year, we're not speaking this year, but we're going back, we're taking our team and stuff. It's going to be wicked. You should come to that.Teresa: Unbelievable.Dan: I keep forgetting we're on a podcast. I'm just trying to catch up with you, but you should come to that event.Teresa: People don't mind listening to this stuff.I'm going to write that down. Agency hackers. I mean, I don't have an agency. Well, I did, but I don't anymore.Dan: It's a lot of like marketing business people and stuff. It's really, it was, yeah, it's an amazing event. You should come.Teresa: That's awesome. So Dan has this agency now with your brother. Which, so that's one of my first questions about, cause I worked with and supported lots of twos in a business.You are not one of those people I've worked with or supported with, but how is it having someone who is your brother working with them?Dan: It's brilliant. This is the question that a lot of people ask and because people relate to anything that I could never work with my brother or my sister, but. I absolutely love it.And the reason I love it is because we, we, we've learned to really work well together. We're, we're, we've got, we've got completely opposite skills and We went on a walk over there and we're talking about that. It's like, we've got to the point now where every week we have this weekly meeting as part of, we kind of use the entrepreneurs, entrepreneurs operating system to run our business.So we have these weekly meetings where we look at like, how is everything going? And we keep each other accountable. And when we started doing it at the start of the business, we used to critique each other and take it really personally. So he'd be like, Dan, this week numbers aren't looking as good. Like I saw you did this.Could you, and like, I take it all personally and it was just rubbish. Now we know each other so well that we can like, we critique each other, but we completely take it on board in a positive way. Like that's such a good suggestion. I'm going to take an action next week. I'm going to schedule that. I'm going to speak to this team member to make sure we do this.And we've over the years, we've just evolved that relationship. So, and it's also really sad because we spend all of our lives working together. We play squash together multiple times in the evenings. Our families hang out on the weekends. Like you'd think that we should hate each other.Teresa: Beat up of each other. Yeah.Dan: Yeah. But I, our, our other halves always take the piss out of us that we like, oh, come on, you've seen each other all week. Do we have to like, see them again? And we're like, yeah, we wanna hang out.Teresa: That's ace though that is like. That's so good. Do you both have the same vision for the business?Dan: Yep.Teresa: That's awesome.Dan: So we, we sat down in, in 2019, I think it was, we sat down and like discussed that we, I think we went, Lloyd went to a seminar, this guy called James Sinclair, and he speaks about the importance of having an end point. Whether or not you want an end point is like knowing what could that end point be and then work backwards from there.And that's when we developed our like 10 year 2030 plan together. We were like, what do we want to have? Like, what do we want to get to be within 10 years at 2030? And we both agreed on that and then came up with like a comprehensive plan of each year, how we're going to get to that point. Yeah, I mean, we're totally aligned on where we want to get to.Teresa: So give me a quick rundown then, like, where do your skills lie and where do his lie?Dan: So, okay, so he, his official job title is like our CEO. So he does, he manages our team and the projects and that side of things. He is really good at managing people. I'm dog shit at that. He is very empathetic and caring and kind.I'm not saying I'm not, I'm, I'm very commercially driven and he's very much like people's feelings and things like that, which is lovely. And I, you know, I, I, I'm also like that, but, but I think like if, if it was just him running the business, he'd end up just being a charity and failing because he'd just give everything away.Yeah. If it was just me, I'd probably be, too commercially driven and people wouldn't like me, so we come together perfectly and it works really great because we always discuss everything. So he's very good at managing people and he's logistics. I'm terrible at logistics. Previous job role I had, I basically had a meltdown because it was a very logistical and my brains and work like that.So he's very good at thinking about all these projects to deliver. We can do that then we can do this then. So he's very logistical. And I guess on the other side, I am, I feel like I'm a real people person. Love like having chats like this and like, you know, with people and I, my official job title is CMO chief marketing officer, but I handle all of the sales and marketing.So, and our marketing team as well. So I love sales. I love pitching. I love meeting people, love speaking at events and things like that. Yeah. So I think that that's why I'm, I'm better at sales and that kind of stuff.Teresa: And you're the, like, I was going to say you're the face, but like, in one way you are, but Lloyd, it is as face front, you know, as, as you are, but you're the one who speaks on stages. You're the one who does podcast interviews. You're the one who, who, like you said, goes out and does the pitching and things and the training, if you have to do, cause you and I both worked for a company in Dubai and did training for that company.And, you know, so you would be the one that goes and, and does that.Dan: Yeah. It's kind of evolved over the years though. So it started out. I was very much speaking events. There was just me and Lloyd is behind the scenes. Then Lloyd started being, Lloyd's way more funny than me. Like I'm not funny.Teresa: Lloyd is hilarious.Like in a, the driest, most subtle, unassuming way, he is hilarious.Dan: He's, he spent the last 30 years knowing how to say, whisper one thing in my ear and I'll be in hysterics. So he gets me like in the, on the podcast when we were shooting content, he just knows how to get me. So. He's, he's definitely the funny one.He started being in more of our content, like our sketch based content. And then we started the podcast together and, but yeah, so it's, it's kind of a combination now, but I'm...
Today’s episode of the podcast is an interview with Louise Miller, where we are talking all about a new, human-first definition of productivity, and how business owners who struggle with procrastination and self-sabotage can overcome this to take action in their business.
In this episode, Louise shares some incredibly useful practical tips and advice, including her treehouse analogy, that she passionately believes is your fastest route to success. KEY TAKEAWAYS COVERED IN THE PODCAST1. The re-definition of productivity that all business owners need to embrace 2. How to balance productivity with maintaining self care 3. Why productivity actually happens before you take any action
Louise is a productivity mentor, the founder of Make It Happen Club and host of the Unfrazzle podcast; and she is on a mission to change the world by helping her clients change the world.Described by her clients as a soothing balm and a magician, her experience of work-related stress and anxiety led her to develop a slower, more mindful approach to productivity, which she uses to help her clients get the important things done.If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEDownload Louise's 5 Step Guide To Go From Frantic and Frazzled to Focus and Flow Tune in to Unfrazzled, Louise's podcastConnect with Louise on LinkedInConnect with Teresa on Instagram, LinkedIn or Facebook TranscriptTeresa: Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing this week? I hope you are good. Okay. So this week I have an interview and as I was prepping and reading, when someone comes to an interview with me, I get them to fill in a form. And in that form, They tell me, you know, various things about what's important or what we can talk about, what questions I can ask and all that jazz.And the way this guest filled out the form and the details she gave does not surprise me one little bit when it comes to what she does, because it was an excellent, it's making my life very easy, which as you will find out in this episode. That is her job and she does it brilliantly. So today I am interviewing Louise Miller and she is on a mission mission to change the world by helping her clients change the world.She partners with coaches, consultants, and community community builders who have a big exciting vision, helping them land their ideas into reality. She's reaching more people and making a bigger impact whilst take caring of everything they're juggling day to day. Cause as we all know, as business owners, We are not just running our businesses.If only that's the easy bit and being kind to themselves along the ways. Louise is a productivity mentor and the founder of the make it happen club, and also the host of unfrazzled podcast. Louise has also been working with me for the last month or so. So I am very excited to welcome her to the podcast today. Welcome Louise.Louise: Thank you for having me, Teresa. And I'm glad that form made your life easier. That's made me very happy as well.Teresa: Well, do you know what's so funny? And I'm just going to have a look on my Asana form to see when this episode. Okay. So an episode hasn't come out yet by the time yours comes out, but it was with another guest.And when I said, what questions could I ask you? Because that's one of the form questions. This person said, Question one, why are you so charming and incredibly good looking and modest? As in for me to ask him that question, right? And obviously he was joking, but the thing was, although he's joking, he actually didn't write any questions I'd ask him.So yes, the way you wrote yours, where you not only said, these are the questions you could ask, but this is, What you're going to be covering for that question was excellent. So thanks.Louise: You're welcome. Thank you for having me. If I didn't already say that.Teresa: Well, yeah, I completely digressed as we do. So Louise, we have had a conversation about what you do and we have, and I liked seeing that you put yourself down as a productivity mentor because I do think that's a really good description of what you do.And we had a conversation about actually how difficult it is to explain what you do and how you do it, but what is even more. I guess interesting at this point is how did you get to do that? So let's talk about how you got to do what you do and what it is that you do today.Louise: Yeah. Okay. So I'll try and cut a long story short.Basically back in 2015, I was absolutely run ragged. I was, I was that person, you know, if you need something doing, give it to a busy person. That was me for 15 years. And I got to a point in 2015 where work related stress and anxiety had really got its claws in. And as a result of that, my GP signed me off sick, which was actually the best thing that could have happened because it gave me some space to actually think about what I was going to do next.And I decided at that point, I wasn't going to just keep bouncing from job to job. I was going to take a step back and figure out what on earth I wanted to do, so I handed in my notice knowing that I wasn't going to get another job and very much excited to strike out on my own. And then I had an existential crisis because what I realized was that my strengths, which are very much around helping people to focus, helping people get stuff done, I'm very naturally organized and efficient, but all of that felt in really deep conflict with my realization that actually there is more to life than getting stuff done.And I didn't want to feed that narrative that really damaging narrative that made me ill, which is that our self worth is tied up in our productivity because I'd been running around like headless chicken for 15 years, waiting for somebody to lean over and go, it's all right, Louise. You've done everything now.Yeah. Have a rest. That's never going to happen. So on the one hand, I knew these are my gifts. These are my strengths. This is what I know I can help people with. And on the other hand, I'm going, but I know how damaging that can be. And on the third hand, I also knew that small business owners, particularly people who are really comfortable in their right brain kind of space of creativity and ideas, which is a lot of small business owners, that's why they go into business because there's loads of things they want to do.They actually needed my left brain to help them to get their work actually out into the world. So it wasn't just forever rattling around in their heads or stuck in notebooks. So I knew that I wanted to support those people, but before I actually felt comfortable doing that, I first needed to change the way that we think about productivity.And so I redefined it firstly for myself. And then secondly, for everyone else. And I've been sharing this new definition for years now. So in my definition, productivity is not about doing more in less time and cramming more and more in. So that we can just keep doing more doing. For me, productivity is about doing what's important as efficiently as you can, so that you can create space for what you love, not so you can create space to do more doing so that we can actually enjoy the journey.And, you know, I'm not here for the hustle. I'm here to enjoy the journey, hence the creating space bit, not the cramming more and more doing. So. For me, I know it's not about trying to do all the things, but about doing the things which are going to make the biggest impact. And sometimes the thing that would make the biggest impact is rest or fun.Yeah. And so, you know, you mentioned earlier about make it happen club, which is a space where we gather together and I guide planning. And a very big part of that is me reminding people to protect space for fun and for rest, because those are the things that are going to keep them moving forward. And the other really key thing, actually, I think particularly working with my private clients is that it's not only about the stuff that they're getting done.It's about how they're feeling around what they're doing. And one of my clients I'm working with at the moment. The last, the most recent school holidays were the first time in her seven years of running business that she'd been able to completely switch off without feeling guilty, knowing that she'd done everything she wanted to do. And to me and to her, that's a huge win. Yeah.Teresa: And that's the thing, like, Otherwise, what are you being productive for? Why are you, you know, why are you getting all this work done, hustling in this way, trying to achieve all these things just to then do the next thing? And, and, you know, and I know we can't do that.We can't live like that. We can't carry on like that. And, and sometimes you need that person to look to. at what you're doing to go, hang on a minute, you need to just slow down or calm down or stop a second or breathe or whatever those things are. So yeah. So did you start your business as this?Louise: No, no. Great question. No, I started out as a VA. So I knew I wanted a transition that would feel quite easy, which I don't know why I thought that felt easy, but actually I think I was incredibly lucky that when I started, I made a very good contact very early on and I got fully booked very quickly, which actually gave me a full sense of full sense of security.But I became very fully booked very quickly as a VA, always knowing that wasn't the thing. And I noticed working with as many clients as I did during that time, that they were all struggling with the thing that comes really easily to me, which is the figuring out what to do, what order to do things in, what's most important, what can wait, how much time and energy have you got, how are you going to manage all of that?So when I realized that the VA thing wasn't what I wanted to be doing, really, I then I created a few courses to teach people productivity. I designed a mentoring program to teach people productivity. And again, very quickly realized, actually, this is not it either, because yes, I can teach you how to manage your time and, you know, all these various things that lots of people out there are teaching people.But what I realized for me and for my clients, where I give most value is when I'm actually in the trenches with them. So it's not this kind of theoretical, here's a way of managing your diary. It's more of a, okay, what have you gone? Yeah. How are you feeling? Yeah. You know, what's on your plate. Let's figure out how you're going to manage that.Because I think otherwise with the best will in the world, people just go back to their default patterns. They nod along and learn and listen to what you're saying. And it makes sense, but it's really hard not to just bounce back to your default when you've not got that person on your shoulder.Teresa: So, and even when you try it and you know, it works and we do know it works like we're not stupid, you know, the, the reason there are all these productivity things out there is because they work when you do them.But like you said, you know, we have trod a, path in our brain a certain way for a long time. And we are trying to then step off that path and try a new one. And when we do it, you're like, yeah, this works. This is good. Except keeping that up is really hard work. And we will by nature, just drop back onto that other path.And then we'll beat ourselves up and go, Oh, I can't do it. This is awful. This is, you know, when that isn't the case. Like some people had, I have someone in my world, which actually would be fascinating for you to work with her because she, and she'll know who I'm talking about her, but she used to come to me to every coaching that we did and go, I'm just not organized enough.I need to get more organized, need to get more organized, need to get more organized. And we, She was physically fighting with herself, trying to get more organized and was beating herself around the head every other minute. Why am I not organized? Can't believe I need to do more. And everything stopped for that.You know, it was almost like that. This was the dream that if she could get more organized and suddenly the business would be better, this would be different. This would be, you know, she would be different. And it got to a point when I said to her, maybe you're just not organized. Maybe that just isn't you.So stop trying to fight it. Stop trying to, you know, and you've said yourself, like, you know, left brain and right brain, right? Some people are just way more creative. So don't, and there's that great quote that I put up on Instagram once and Instagram told me it was fake. So deleted it, which was hilarious because I think it's, was it from, I don't know who the hell it was from, but basically it's like, if you, measure the ability of a, Oh God, what is it?What is it? What is it? What is it?Louise: Is it the thing about judging a fish by whether it can climb a tree?Teresa: Yeah. Yeah. And that's the thing. That's the point I was trying to get to her. Like if you're, why are you trying to make yourself something you're not? So stop saying it, stop trying to get organized. Just be like, kind to yourself of actually, this is the way I work and this just has to do.So yeah, so not everybody's like that. I just completely digressed then and pulled us back from somewhere. But so yeah, you started VA, you changed over to this and started doing this. Now, one of the things that we struggled with is how do we describe what you do? Because you, you and I had a call last year.So this comes out in March 23. We had March 24. We had a call end of the year 23. And you said to me, this is what I do. And I said, I think I've been looking for someone like you, but I was looking for the term coach and we, and when I said to you productivity coach, both of us went, no, don't like it. Like that doesn't sound good, but it trying to find that word.So talk and I don't mind you using me as an example at all, but tell us what you do for me.Louise: Yeah. Okay. So I think the reason that the word coach makes us both want to vomit a little bit in this context is because If people are thinking about true coaching, it's the whole asking the questions because you have the answers and I just need to get those answers out of you.Yes. That is not what I do. What I do is very hands on and very practical. So I will just talk people through what happens in a 90 minute session. I think that's probably the easiest thing. So first thing we do is we celebrate because people don't do that often enough. They don't notice what they've achieved.therefore spend the whole time feeling like they're behind, failing, haven't done as well as they wanted to. So we have to acknowledge the good things that have happened. So we do that. Then we look back at vision and goals to make sure that we are, you know, the client and me are connected in with that big picture, what it is that you're trying to achieve and how you're going to get there.And I make sure that that is a proper kind of check in. It's not just a quick, let's glance at it. It's spoken so that we can really embody and feel it really strongly because I think it's quite easy to go, Oh, I know what my vision and my goals are and not fully embody them. So we spend a couple of minutes on that.Then we'd have a look at capacity. So we'd be like, okay, so what is coming up? What have you got in your diary? How much time do you actually have? How are you feeling?Teresa: Because the last time we did this, I was like, Oh my God, I haven't got any.Louise: Yeah. I know you'd be amazed. Well, maybe you wouldn't be amazed how many people do their planning without actually looking at that.And then they write a big old long list without realizing they actually have very little time. And with that part of the process. You know, I talk about that as checking capacity. Capacity is not just about your time. It's about your energy. And if you can see in your calendar, you've got a really full week with lots of calls and lots of outward facing stuff, and you know, that's going to exhaust you, trying to cram a lot more stuff into that week.Again, it's not going to end well. So it's a time and energy kind of conversation. And then it's okay. Let's look at the specifics of what it is you're actually going to do this month. So we'll get really into the weeds and into the nitty gritty about these are the goals you've got. Maybe there was some deadline.So for you, you know, there's the summit and all this kind of stuff that we're in the process of organizing right now. So it's looking at all of the moving parts for those things and going, right, what needs to happen this month? and what kind of order do we need to do those in and then where it feels appropriate.Okay, so when are you going to do those? And let's see if we can protect some time to make sure you are not finding that that time's being stolen away by something else. Cause if we don't protect the time something else will come and take it away from you. Yeah. And we, we spend 90 minutes on that. And I think that is the key because for a lot of people, if they're doing planning, they'll go, Oh, I just need 10 minutes.Yeah. Just grab a sheet of paper and go, these are the things I'm going to do, crack on. Yeah. And it's, and then they wonder why it doesn't work out because it does take this time and space. Yeah. And really dive in. Yeah.Teresa: And without trying to sound rude, cause you definitely know this is not how I mean it, it sounds so incredibly simple and because it sounds so incredibly simple, people will sit there and think.Why the hell do I need that, right? And take someone like me. So I use my full focus planner. I plan my weeks. I'm very good at that. Like I do a lot of the things. I do the goal setting. I review my goals. I review every week, like I do all of that stuff. But there is something so very different about having someone who isn't you doing the stuff because.When it's you, you're not just thinking, I've got this thing to do. You've got a million other thoughts going around your head. So even if you do do all those things, which I do and did, I still can't step out of my head to make it all clear. But also someone who can look at your space, your...
Today’s episode of the podcast is an interview with Nikita Williams, where we are talking all about how to run a successful business whilst living with a chronic illness.
In this episode, Nikita shares her own personal experiences of living with chronic illness and how she found alignment and capacity through business ownership and personal growth.Nikita shares some incredibly valuable tips and strategies to help anyone else living with a chronic illness to not only manage every day tasks, but also to run a business that thrives. KEY TAKEAWAYS COVERED IN THE PODCAST1. How to stay productive when dealing with brain fog 2. How to approach decision making whilst managing flares 3. The power of finding strength in accepting life with chronic illness
Nikita is an award-winning Business and Mindset coach, Certified Professional Aromatherapist, speaker, and host of the top-ranking global podcast Crafted to Thrive.She aims to help all entrepreneur women - especially those with chronic illnesses - share their stories and empower them to use those stories as fuel so they can be successful, create the life they deserve, and, most importantly, thrive.If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Nikita on InstagramListen to Nikita's podcast, Crafted to ThriveFind out more about working with NikitaConnect with Teresa on Instagram, LinkedIn or FacebookTranscriptTeresa: Hello and welcome back to another episode of the Your Dream Business Podcast. I hope you are doing well. So, this week I have an interview with the very lovely Nikita Williams, who is an award-winning business and mindset coach, certified professional, aromatherapist, speaker, and host of Top ranked Global podcast, Crafted to Thrive, which I've been a guest on a long time ago.She's been featured on Rising Title and the Jasmine Star Show, which I'd just picked her brain to find out how. And she was diagnosed with endometriosis back in 2009. Fibromyalgia in 2010. These diagnoses inspired her to use her previous entrepreneur, community and corporate experience to jumpstart her career as a business coach.She aims to help entrepreneurial women, women. I am terrible at reading these things. You know, I am a lovely listener, especially those in chronic illnesses. I think I must've had something when I was a kid, like someone must've scared me when reading out loud because I do not like it and she shares their stories and empower them to use their stories.So, as fuel so they can be successful, create a life they deserve, and most importantly, thrive. Well, I've done a terrible job of doing her bio. The interview will be so much better. Nikita, welcome to the podcast. How are you doing?Nikita: I am doing great, Teresa. It's okay. I am the same way.Teresa: I hate reading. Like I know some business owners and some podcasters Literally script their podcast. Mm. Could you imagine?Nikita: I can't. I can't do it. I have clients that do the same and I think it, it's a miracle that they can, I would lose my head.Teresa: Literally no idea. As you saw, I literally had a very well written bio to read and I couldn't even read that. So. Can you imagine an entire podcast of me trying to read?But anyway, anyway, anyway, Nikita do a much better job than I have done. And please introduce yourself. We always start by you sharing how you got to do what you're doing today.Nikita: Thank you so much for having me on, Teresa. So I've been living with chronic illness for now 15 and a half years. And over those 15 and a half years, endometriosis and fibromyalgia were my first like, diagnoses, but there's more ever since then.And most women who live with chronic illness know that you usually don't just have one. The average is three or more. And let's just say we're, we're kind of over that number, but I have come to this world of finding alignment and capacity through living with chronic illness. It has been a huge part of my life.Thriving for me, living and enjoying life. When you have a constant fear and challenge of uncertainty, you find reasons to find as much alignment in your life so that you can enjoy it and, you know, have those beautiful moments. And that's definitely been my journey as a business owner as well as just a human being.So that is in its nutshell that that began, honestly, with my podcast. When I had my podcast, I started my podcast literally after having a hysterectomy and having some complications afterwards. And I started that healing journey to finding more alignment in my life by embracing what I love, which was people and helping them.Teresa: I, this is such a great topic for today because this has been coming up in my world just very recently and the universe has done its thing and brought you to me at the right time because I was having a conversation with someone earlier about, well, in fact, two conversations happened today. One happened this morning that was very much along the lines of someone who was letting things get in their way that really shouldn't get in their way.And they were already going, Oh, I can't do that because of this. And, Oh, I can't do that because this is coming up almost like, you know, self fulfilling prophecy. And then the second person I spoke to had some really big, massive stuff in their world. And we're like, Am I just making excuses? Should I just keep pushing forward?Like, why does this stuff, how do I run a business when this stuff seems to be coming up all the time? So I'm really, really kind of excited to get into this conversation because I think I tend to. I'm on the side of, I just crack on. Okay. Which is not always the best thing to do. And I've had to learn how to slow down and stop a bit and, and just do the bare minimum.And that this like a million questions, I haven't even given you one, but in my head, like it's like this conversation, we'll just stop. But first off, how do you create a business that enables you to give yourself the time and space that you need without being inconsistent, letting people down, not showing up?Nikita: Yeah, great question. And also those three things you just mentioned are the things that are constantly holding people from living with chronic illness, from even doing the thing, right? Like they don't have an answer to those questions. So to me, it's embracing first, the mindset that everybody is trying to figure out how to do this.And in their, in their world, whatever life hurdles, you can have chronic illness, or you could just have a really busy life. You can have a really unpredictable life. Maybe you're a caretaker. There's just so many different levels of where running a business while living with life can affect consistency, can affect your capacity, can affect, you know, whether or not you can decide to set up systems and process in your life for being Casey emergencies, the what ifs, all of those different things.Right. And so I like to answer the question around what you're asking around, like, do you know, What is your baseline?Teresa: Mm-Hmm.Nikita: what's your filter? Like? Where are you filtering saying yes and no to things? And oftentimes as chronic illness warriors, we tend to overcompensate. Right? Overcompensate. Do more plan to do more over, deliver over, over, over.And not leave enough space. And so, because I know that's kind of also I'm a high achiever, I'm also like, put my mind to it and like do the thing that's definitely how my brain works. I had to really think about what do I want? What do I want this business to do for me and to serve my life versus like I'm just trying to just grind this out.And for me, it really came down to two things, capacity and freedom. I feel like You need capacity to decide, you need to know what your capacity is to decide how freedom will look like for you. For me, my business really needed to have space, lots of space, lots of calendar space, lots of ability to move and flow.Teresa: Mm hmm.Nikita: And my calendar, if you look at my calendar, my clients are like, how do you do any of what you do with all of the space in your calendar? And it's intentional because I need the space. And so the first thing I say that helps you is creating a schedule or routine that takes into account your reality of life.Your reality of uncertainty because the thing about uncertainty when you're living with chronic illness is that you're certain that your chronic illness is going to show up someday.And you're bedridden at some, at some point. Right. And so for me, it really has been embracing and accepting. I'm going to have a flare up.I was just telling Teresa before the show, I've had death in my family. I've also got COVID for the first time. Can't believe it. And. All of that was happening, but my business was still running because of this point of building a business that is within the capacity of understanding that life and crap happen.And so that's how you show up consistently is just embracing that fact and being okay with that imperfect action.Teresa: And I think firstly, when you said space in your diary, I was like, Oh yes, I looked at next week today and I was like, I can't wait for next week because there's hardly anything in it. And I am so excited about that.And it's not that I don't love what I do. Of course I do. I adore what I do, but just seeing space in my calendar makes me feel like makes me feel like I run my business, you know, and, and that I've created something that I love. Whereas the last few weeks running up to us recording this podcast, I have been so busy that I have literally had back to back to back to back.And that doesn't feel good to me. Like I can do it, but it doesn't feel good. So I think. Almost the word I want to use there is expectations. You've almost set your expectations straight from the get go saying, I will not be able to do X, Y, Z. Is that right?Nikita: Yeah. And I, I think when I think about expectations is that we often have these boundless thoughts of what we think it should be based on what society has told us it needs to look like to quote unquote be successful.And I had just learned that when it comes to expectation is that I get to set it. No one else gets to set that for me. And so if I look at my calendar, to your point, even when it's a busier season, I still know my expectation is that I'm going to see space because I planned it that way.I'm going, I'm, I have to, like it's, I have to, and it's also a choosing to and expectation of thinking.I need to do or complete so many different things in a given moment of time feels extremely triggering to me, like to my body. My body does not like looking at a calendar and seeing I don't have space. Like I literally might go into a little bit of a panic attack. Like it might literally go through that because my expectation is set that I am always giving myself space.Regardless. Like I was just having this conversation with my mom and I was telling her, I was telling her something and she's like, yeah, but I'm your mom. I'm like, yeah, I love you. But I also have this boundary around what I expect of myself and what I can give. And I love you. And I know you mean this from the best place, but this is for me and your business honestly is for you and other people that you serve.Right. And so you just give yourself that permission.Teresa: So again, you said another word there that I think is key with this is boundary. And how do you do that then? So obviously from what you're saying, you start your, your business life with great intentions of This is how I, what I need. This is how I need to show up.So I guess you're setting those boundaries from day one. Did you know them from day one or no? Good. That's a good space.Nikita: That's funny Teresa.Teresa: You've got it all together, right? Okay. So how did you discover them and how did you then set them?Nikita: I feel like the first thing that I discovered and I've always leaned into is my strengths.And to me, my strengths always set up the expectation and it always set up like what I'm capable of, right? There's a part of me that felt that my strengths weren't really strengths, right? And so over the years, have I learned, okay, I can depend on me here. I can depend on me here. And those things have helped me create those boundaries.Those things have helped me create understanding what my expectations are. That's where I tell everyone to start. Start with what you feel good about doing, what you feel aligned doing, what fills your cup, and make those the bigger, you know, balls in your jar, if you will, first, right? And so that's where you start if you have no clue, if you have no clue, start with what you do.Teresa: How did you then, so you have the podcast. And you consistently put the podcast out and that is hard work. How did you, and how do you manage looking after yourself, being considerate to yourself and still showing up doing that?Nikita: I love that question because it's hard, but it's not hard. Like to me, it wasn't hard.Like I said, I started my show in 2017, right after hysterectomy complications being in the hospital, and I needed two things. I needed to grow my business and I need people like those are my strengths. I'm a very, I'm an extrovert person. I love connecting. I love networking. And at the time. I was like, I'm not going out anywhere.I'm not going to go to networking events. I was literally bedridden. I was like, none of that happened. And so I leaned into the thing that was my strength, which was connecting with people. And so with my podcast, when I started that, I didn't know how to do it technically, but that's what YouTube is for.And that was what, what, you know, Google is for, and I didn't put any expectation that I was going to be like Oprah interviewing everybody in the first 10 episodes. I didn't put my expectation of like, this is going to be number one from the get. I had no expectations in that regard. The only expectation was I knew I could connect with people.That's it. What happened from there, I was okay with. I was open with learning. And that's where I gave myself permission around, you know, the expectation of being like, just show up for what you do know, and then you'll learn the rest. And then over the years, I've just kind of It's been easy. I've added people into my team to do certain things, systems, processes to kind of automate some of it.And thanks to AI now these days, there's, I mean, me doing a podcast now versus 2019, 2020 is like a whole different experience, but it's easy. And it's easy because it lives in a zone that I know I'm good at.Teresa: And that is such a crucial thing. I think there's so many things in our business that we need to do.And so many of them we feel we have to do. And it's like actually just asking yourself the question of, do I want to, do I need to, is this important? You said earlier that, you know, if you're in a busy season, so I guess you almost allow yourself to go, this is a busy season, I'm going to get through this and then I'm going to give myself some space or how do you do it?Nikita: So as living with chronic illness, a busy season, to me, it used to me pushed through. It used to be to me, like, I just know I have to push through. But what I've learned and what I see with my clients is that that creates, the worst season after. So what I mean by that is a lot of us are triggered by our flare ups and our pains and symptoms with our chronic illness during seasons of high push, extremely busy, busy times.And we can do it, definitely can do it, but it's the after effect that is the, the consequence that leads to the inconsistent actions. And so what I personally do and the thing that I work with my clients to do is like, even in the busy time, we actually account for more space. in smaller increments over time because that gives us some recovery time so that when that busy season is done, we have actually given ourself enough space to, to allow for maybe a week or two to like really chill for a moment and get back.But we don't need two or three months. We're not going to be triggered into a flare up because we were pushing and doing everything back to back. We can't afford that for consistency sake.Teresa: And so in terms of like making money, then what are your thoughts on that? Because there are points where, you know, I've got a summit coming up, you know, you're going to be at the summit.Like there are points in our lives where we have to work really hard, like, and sometimes like people would use the reason of not making money because they haven't been able to work as hard or because they haven't been able to show up as much. What, what are your thoughts around the. And I'm not even talking like the hustle culture because I think we're past that.But there's still an element. Well, if you want to earn money, you are, you have actually got to work, you know? So how, what's your thoughts around that?Nikita: So when I think about, so funny when I think about making money and being sick, because really that's what we're talking about. Chronically sick and making money.That's, yeah. Those two things don't seem like they work.Teresa: Definitely not.Nikita: It is about intentionality. I know it sounds so frou frou. It sounds so like, blub blub. It sounds dreamy even. But when you design a business that is going to serve you in the seasons where you are absolutely sick and cannot do, right, it can still be creating the, the, the leads and the sales in the back end.And so this is why I find for chronic illness warriors who are starting a business, starting, they think they don't need these systems in place until they've reached a certain dollar amount.And in actuality for us, we need them at the, at the beginning. Right. And so that if you are doing like a talk or if you are growing a list, or if you are offering a new service, you need processes and system that give you the flexibility to offer that Solution and a different ways, especially service providers.If you're a service provider living with chronic illness, you need to be able to deliver what you're doing. And
Today’s episode of the podcast is an interview with Ailish Lucas, where we are talking all about why the old way of working through and hustling till you burnout doesn't work.
In this episode, Ailish shares her personal experiences of burnout and the strategies she now uses to prioritise her health, whilst still building a successful business.Ailish is a Mindset + Business Coach who has extensive experience helping female entrepreneurs + high achievers train their brain to change their life, transform their business and make a life not just a living without getting burnout. KEY TAKEAWAYS COVERED IN THE PODCAST1. How to identify the signs of burnout and prevent it from happening 2. Using Positive Intelligence to reduce burnout and improve well-being 3. How to manage personal and business challenges with a positive mindset
If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Ailish on InstagramCheck out Ailish's websiteConnect with Teresa on Instagram, LinkedIn or FacebookTranscriptTeresa: Hello and welcome to your dream business podcast. How are you doing? I am good, except I've just messed up about four takes of this episode, which is funny because I'm normally pretty good. I mean, you would think after 330, I think this is going to be 335 that I would actually know how to start a podcast, but apparently not. We're all learning.Today. I have a lovely, lovely friend with me and I am so grateful that she's decided to join us on the podcast. Her name is Ailish Lucas. If you've been in my world, you'll know I talk about Ailish and she is a mindset and business coach who works with female entrepreneurs. She helps them to train their brain, change their life, transform their business and make a life not just for living, but without getting burnt out.So today we're going to be talking about the key things about burning out. What is it? How do we know we're doing it? And how more importantly, do we stop it? Because apparently, She's written, when we are happy, we perform 13 percent better and when we are coached, our productivity increased by 66%. Is that true? Amazing. Welcome to the podcast, Ailish.Ailish: Oh, thank you so much for having me.Teresa: Thanks for putting up with my terrible starts to the vodka. Uh, you know, we've been here for about five minutes trying to start this podcast, but we're here now. We're doing it. And I am really glad to have you here.Ailish: Oh, I'm so excited to be here. I love chatting with you.Teresa: And well, this was the problem because we got on this call about 20 minutes ago and we just started chatting and then we're like, Oh God, I've got a podcast to record. But yes, Ailish has been in my life for some time and I'm very, very blessed to have Ailish as a friend. Because, When you are a coach, and Ailish knows this because she's a coach too, you, I spend so much of my time being the coach and being the expert.And everybody needs not just a coach, but a peer group in which you can be honest. And Ailish is one of those for me, BizPaul's another one, Roseanna's another one. Like, I need that peer group that I can go, what am I doing? My life is falling apart. So that we don't do it when we're out in the world to the people we coach.So I'm so grateful that I get to do that with you, Ailish. So let's kick off by, I just want to go back just a little bit and talk about what you not used to do, cause you still kind of do it, but like you didn't start off life as a coach for female entrepreneurs. So let's go back and start when you started your business.Ailish: Yeah. So I have had quite a few iterations of my business. I would almost say I've looked multi passionate entrepreneur. I've had a theme throughout it, which has been the beauty industry. And I started off. Being a natural and organic beauty blogger, probably like 10 years ago, probably more than that actually.And then I moved into doing and running online summits. Before the world and his wife decided to run online summit and know how to do it. And then I moved into my business, which was helping indie beauty brands to learn marketing and social media so they could grow their e commerce businesses.And I've done that for like the past few years. And I've had some great successes with it, it was a successful business, it won loads of awards, some sponsored by Google, where they were the judge on it. And what I found throughout a lot of that was, I can give you all the marketing strategy in the world, but if your mindset isn't right, then you will never get the stuff done.And what transpired through that was that I loved coaching one on one with my clients. I could help them with the marketing strategy, but that was like 20 percent of it. The most amount of time that I would spend with them would be on the mindset work, in terms of working through those limiting beliefs, dealing with any burnout that they had, dealing with any issues that would come up for them.And I fell in love with that part of it because I think it was Tony Robbins or somebody very famously said, success is 80 percent mindset and 20 percent strategy. And I really fundamentally believe that. So what I did was then I went and retrained whilst I was still doing my business. So I could get the best skills that I could possibly find and then be able to coach really effectively.And what then transpired was my new business, which is coaching female entrepreneurs. It's not necessarily new, it's, it's definitely a few years old, but fully stepping into that role. now help incredible women to be able to break through those limiting beliefs and to be able to fulfill that true potential for success and happiness without burning out.And that's where I feel my true calling is. And I'm just really excited to do it now. The reason burnout is in that is because it's really common for female entrepreneurs to burn out. I had a very sustained period of burnout because I had lots of personal things going on, as well as like trying to run my business, as well as all of that through COVID.And it's, it's just really common for that to happen. I want to make sure that my clients can have this sustained success and that sustained growth without the burnout. It's really, really important to me and to them.Teresa: Yeah. Yeah. So let's just touch on the burnout thing, because I think, and obviously I've known you throughout that whole time.And I, like, I think in the early days, there was a few, few things that you were like, maybe I'm burning out, maybe this is happening, but I think lots of people don't realize, A, what burnout is and B, that they're in it when they're in it. So talk a bit about what is burnout, because it's a term that everyone uses, but, and I think people are, yeah, I'm burning, I think I'll burn out, I've got to be careful, but I don't think anybody knows what they actually mean by it.Ailish: Yeah, yeah, it's so true. And there's a, there's a very big difference between needing a bit of a rest where people are like, Oh, I'm burnt out. Going for a walk or having a couple of days off like mental health days or having a good sleep will cure so then you're back to your bright bubbly self the next day.Burnout is a lot deeper than that and it can be a physical type of burnout, it can be a mental type of burnout, it can be a spiritual type of burnout, it can be an emotional type of burnout, so there's four different types really. And what that means is you tend to be, depending on what area you feel most burnt out in, say for example it's physical, that means that you've got no energy in your body consistently over a period of time compared to what you previously did.Like if you think back to the time when you were happy, happiest with your most energy and then compare it to now and how long have you been feeling that for, then you can start to gauge a little bit where you're at. Say for example, with, uh, burnout from a mental perspective, if you've got your business and you've had lots of success with it in the past, and now you're looking at taking that next step up into a, a, another level to push it, but you don't have that excitement, you don't have that energy to go right, okay.Like this, these strategies worked in the past and I know if I just double down on them, I can go a bit further. But you're just like, oh, you're finding the negatives in it rather than remembering all the positives. But consistently, because we know that entrepreneurship is a complete roller coaster all the time.Teresa: This is what something I was going to say and thinking about, like, sometimes we just, I'm not going to say can't be bothered because it's deeper than that. But sometimes we're just like, no, I haven't got the energy for this. I don't want to do it. And how do we know when we need to kick up the ass? And how do we know when We genuinely need to go "Now I need to take that rest." Like this morning I was telling Ailish that I was so proud I did yoga again. And, and in fact, this is the first time I've shared that I was doing yoga and only because by the time this comes out, I don't know whether I'll still be doing it. I really hope so, but I've done it for 10 days in a row and I didn't want to do it this morning.And in, as I sat in bed, like, cause I'd already done my meditation. And the next thing is I get up and I go and put my face in ice water. not entirely sure why, but I'm doing it. There are reasons. But anyway, and then I do yoga and I was like, I think I'm tired. I think I need to listen to my body today. And my body is telling me, because there's that kind of intuitive bit of listening to ourselves and being kind to ourselves.But then sometimes we just need to go stop your excuse, just get on and do it. And that, I think that's a hard thing to know which one of those things you do.Ailish: Yeah, it is. Because. The narrative that we have heard previously in the online space has been hustle until you die, then, and then hustle some more. And then the reaction to that was, no, actually you need to stop and listen to your body and so you don't get burnt out.And now what we're having is this confusion between, well, we know if we want a successful business, we have to work. We've got to put that work in, but also we don't want to do it to the level where we have nothing left for our personal life. We have nothing left for our relationships, for our kids, for fun, for creativity, for health, because health underpins everything.So where is that balance for us? And I think this is about checking in with ourselves and There's, there's a training that I've done and I coach my clients through called positive intelligence, which T, I know you've trained them as well. Yeah, and what that tends to do is talk about your saboteurs. And we have these different types, we have 10 different types of saboteurs, like everybody has varying degrees of some.And on the flip side of that, we have our SAGE responses. Now, with our saboteurs, just to give you an example, we have different ones like, say, People Pleaser, or Hyper Achiever, or Victim, or Avoider. And if we say we choose Hyper Achiever, because I know T, you and I are both in that category, and a lot of entrepreneurs are.We tend to flip flop between I have to hustle or die, and I'm going to work really, really hard, and I'm going to put in all the hours until I'm then so exhausted that I then need to stop for a couple of weeks and my motivation goes down, or we're, or then we end up flipping to the other side, which is like, I'm just not going to do anything.It's about just checking in with ourselves going, okay, and I, again, I'll draw from another therapy called internal family systems, which I'm very, very passionate about and positive intelligence has with severe and it's all quite similar. Now, when we are on this entrepreneurial journey in this roller coaster, what tends to happen is particularly we say with hyper achievers, we go all in and we, we believe our success is dependent on how hard we work.And, and whilst it is, in a certain respect, like don't get me wrong, you do have to work hard. It's also about, not identifying that our self worth is connected not only with our net worth, but also with how hard we work. And so in that moment, if we're like, I, I have to be really busy.I have to do all of these things. And otherwise I am not going to be successful. It's like, okay, well, let's just break this down. There's a little part of me that says this thing. But then there's also a, there's also another part of me that can say, yes, we're going to work really hard and we're also going to enjoy our life whilst we do it.And it's about asking yourself those better questions. Now I know that's sometimes a little bit of a cliche, but when we can ask ourselves better questions, we get better answers. We can be more consistent with how we show up in the world. Therefore, our results start to improve because of our consistency.Now, I do have funny thing with consistency and discipline. I think they are two words that are very, very steeped in patriarchy. So I tend to flip them and use the word devotion instead. So it's like, because when we start to use the word devotion, it's like, okay, I'm devoted to myself and my health, but then I'm also devoted to my mission and my business.So how am I going to show up for those people? Because let's not make it about me all the time. We're, we're making it about those people that we can help. Cause that's why we're in business in the first place. If you're If you're not in it to make a quick buck, which I know most of your audience are.Teresa: Then like, you know, I think we'd all love to, that'd be ace if we could just get rich quick.However, we're all pretty much sussed that this isn't going to happen. And it does take a bit of work. And I think that's the thing, like, it's like when we talk about the seasons of life, some seasons in your business, you are going to have to work your bum off, like, there's no doubt about it. I am in a season of my business at the moment from January 24 to March, probably into April 24.I am stacked like I am trying to achieve some huge things. I'm trying to do some very exciting projects, but that's the thing. And as I just said, the word, I know I'm working my bum off at the moment and it is taking a lot of work. However, I am very excited about what I'm doing. And I know this is a season that I'm in come April, May, June, That will start to quieten down maybe, or maybe I won't feel like it.Maybe I'll just keep going and be like, where's the next big project? So I think it's, I think sometimes because there, the use of the word hustle has been associated with a, like, you've gotta kill yourself and everyone's got the same 24 hours in the day and Beyonce does this, this, this, like. you know, and like Tony Robbins has talked for an, and I go in and out of liking and not liking Tony if I'm honest.There are some things that I really do like, and I do think he's really motivating about and other things I think, Ooh, like just jars with me a little bit, but like, I remember hearing his story and he's like, I used to have four hours sleep. I would do this now do this. And almost to the point of, if you're not doing that, then you don't deserve that success in that business.So I think. I think sometimes because we're so anti the word hustle or so what's been attached to the word hustle, we almost then go, Oh no, if I'm not taking every afternoon off to meditate and do yoga or lunch with the girls, like, no, no, sometimes we do have to work hard.Ailish: Yeah, and I'd like to also preface that with, let's just nip back there for a second.You say, I don't know whether this is on the podcast or just before, but you wake up at 6am, you do your meditation, you've also been doing, you're on your yoga journey, and those are the things that are balancing them working really hard, because What if you don't have your health, you don't have anything.Let's just start with that. Like, I feel like a lot of us tend to particularly hyperachievers tend to work really, really hard, particularly, say, for example, like we're in a season of working really hard, or you might just carry on. It's like if we don't then pay attention to what's going on with our health first and foremost, then you might be able to get a really successful business.But at what cost? Yes, and this is where I'm not saying that you need to like meditate for two hours and then exercise for two hours and make sure you're only ever eating vegetables and that's it, but we do need to look at our health because otherwise we then spend like I'll take myself for an example.I hyper achieved in my business. I was providing an immense amount of support personally, uh, and in my personal lives, uh, with a particularly challenging situation over a consistent period of time. And what then happened was, I think it was January 2022, I was like, I can't do this anymore. And it took me a year to be able to, probably a little bit over that, to then be able to go, actually, I feel like my normal self again.And I had to go back to basics. Like I went to a functional medicine practitioner. I had to go back to all of the basic practices, like the yoga, like meditation, like the journaling therapy, as well as coaching to see what was going to work for me so I could then feel better. And the, the result is I'm, I'm back there again.But if, if you're that hyper-achiever and you keep going and going and going, then you might end up having like a year, a year and a half where you're like, I can't do it anymore. I mean, you're missing out on that year and a half. Whereas if you just put some intention into it, where you're like, actually. I, I want to work hard because I enjoy it and I love it, but also I need to pay attention to my health and I need to pay attention to all the other pieces of the pie because they are what make life interesting.Yeah. And they, and that's where you fulfill your true potential, because if you pour all the water into one cup and the rest of them are empty, then by the time you come out the other side and realize actually all of my water's in this one cup, everything and everything else is like awful, then you're, you, again, you've just missed out on the, the fruit of life.Teresa: But so we had Roseanna on, who is another dear friend of ours, a few weeks ago and, and obviously talked a lot about her health and the journey that she...
Today’s episode of the podcast is an interview with Danielle Cobo, where we are talking all about how to overcome challenges and achieve your goals.
In this episode, Danielle shares her own personal experiences of this, as well as some wonderful tips and advice on how to break through the roadblocks that are stopping you from achieving your goals.Danielle is the best-selling author of Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals, hosts the globally top-rated podcast, Unstoppable Grit Podcast with Danielle Cobo, and creator of the Attract Your Dream Job Master course.As an international keynote speaker, best-selling author, and podcast host, Danielle channels her expertise into her passionate mission: igniting transformation in others and helping them develop the grit and resilience to succeed professionally and personally. KEY TAKEAWAYS COVERED IN THE PODCAST1. Why having a personal definition of success is key to overcoming perfectionism 2. Why it is important to focus on progress rather than just the end goal 3. The importance of aligning personal and professional aspirations for a fulfilling life
If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Danielle on LinkedIn, Instagram, Facebook, Twitter or TikTokListen to the Unstoppable Grit Podcast on YouTube, Spotify or AppleBuy the Unstoppable Grit BookConnect with Teresa on Instagram, LinkedIn or FacebookTranscriptTeresa: Hello and wWelcome back to another episode of the Your Dream Business podcast. How are you doing this week? So this week I have a really good conversation for you. I'm excited to talk to the very lovely Danielle and talk through her new book and how she overcame some of her challenges and how she achieves her goals.So Danielle, please welcome to the podcast.Danielle: I am excited to be here. Thanks for having me on the podcast.Teresa: I am excited about our conversation. I've been doing my research, having a look at everything, and I'm excited to see where it goes. I always leave these conversations very fluid and just let's see what happens.So I'm excited about that, but let's start by always by just explaining. How you got to where you are today?Danielle: Well, I, how I started in, I guess my life was, I was raised by a single mom. So I was raised by a mom who really embodied grit and determination and tenacity. She was, when I was younger, she was a single mom.I was, she was going to school full time and she was also, and then also Working as a server at night as well. So the combination between the three and she went from, we really went from nothing. We were in a one bedroom apartment. My bed was in the living room of our one bedroom apartment. We most of my clothes were on that thrift stores and they were on layaway.And I saw her go from nothing to rising in the corporate ladder working for one of the top 10 pharmaceutical companies in the world. And she was a region manager in the 1990s for, so for a female to be a region manager and leading a team in the 1990s. With non as prominent as it is now. So, we've made a lot of progress but she really embodied grit and that was somebody that was a big role model for me and my life. Then I ended up falling in her footsteps. I spent 15 years in medical sales.I was an individual contributor role before stepping into a region manager role where I spent the past seven years leading a team for a fortune 500 company before breaking out into my own and doing speaking and coaching and. And writing a book full time.Teresa: Amazing. So that like I came from corporate as well, and I never had any intention of having my own business.Had it ever crossed your mind?Danielle: Absolutely not. I had no intention of starting a business. It's an interesting story because I, in 2020 was a very pivotal year for me and I believe it was for many of us. It was the great resignation is what that year was coined as. So in 2020, my husband had just returned home from serving a year deployment in Iraq.My, our twins at the time, our twin boys were two and a half years old when he came home and we were trying to navigate through this new life that we had. I had become very independent when he was gone. I was making all the sole parenting decisions, which as a parent, you know, we each have our own approaches to parenting.He had just come home from war, so there's, you know, some exposure to things that most of us don't, aren't exposed to. And so we kind of, it was a little challenging in the beginning with us trying to find a way to reconnect in a way for us to come together as a united family unit. And right as we started to find our rhythm.March 8th, I lost my mom and I lost her to suicide. And that moment when I heard the news, I remember collapsing to the ground and tears flooded my eyes and started to fall down my cheeks and my cheeks became flushed. And I just couldn't believe that my mom was in so much pain that she believed her only option was to take her life.Yeah. And as I'm trying to cope and even try to comprehend and understand what had taken place, March 13th, the pandemic, the global pandemic happened and the world shut down. So I wasn't even able to go home to go care to her things, to take care of anything, to be part of that healing process. And then.Lastly, I was working for an organization that I had been with for seven years and had just been acquired by a larger pharmaceutical company and it became a very toxic work environment. I had been with the company for seven years and I ended up deciding to leave. So all of this happened within a six month period and I felt lost, confused.I was having panic attacks on a consistent basis. I would just walk into the room and just start bursting out in tears because I had tied my identity to a paycheck to a title to this lifestyle that I had created and I'm going, what now? I don't know what's going on with the pandemic. Are we going to go into a recession?I don't have a job. My husband's come back from deployment. We're still navigating through that. And I ended up saying, well, I need to rebrand myself. If I'm going to be pursuing a job, I actually need to be more active on LinkedIn. And so I started to rebrand myself and people ended up reaching out to me and saying, I started to talk about career development and leadership and people started reaching out to me and saying, Hey, you know, I want to pursue this job, but I need help with writing my resume or interview coaching.And can I hire you as a career coach? I'm like, what is a career coach? I don't even know what one is. I wish I would have known what a career coach was back when I started my career. It would have been.Teresa: Yeah, maybe could have done one.Danielle: Yeah. I mean, it, well, it would have been really nice. I probably would have, you know, it would have been kind of helpful to have somebody to help navigate through the career when I started when I was 23 years old.So it evolved into eventually building this brand on LinkedIn where people started to reach out to me for coaching and speaking engagements and to work in their organization. And so that's how I started speaking. I had no intention. I, I basically went into LinkedIn thinking that I was going to really develop my brand so that I can position myself as a hireable asset to an organization.And I ended up being a hireable asset to many organizations.Teresa: I love that. Like that. I'm just trying to think about that time in your life. Any one of those things is life changing, you know, going through the pandemic was life changing for all of us to lose your your mom. I lost my mom during the pandemic.She didn't die of COVID. She died of cancer. But, you know, it's one of those cases where we didn't see it coming because we weren't seeing her. And And then obviously when she did pass away, there was rules around who could be at a funeral, how many, there was like nine of us and, and just even losing, and I specifically think a mum, for me anyway, and, and, you know, in, in my, I guess where we live, but.Losing a mum full stop is really, really hard. Losing a mum the way you lost that mum, I just, I've interviewed someone before whose mum, you know, took her own life and, and it, I feel like that is a whole nother level of something to have to think about and deal with.Danielle: There's a lot of questions that go in.So, and my mom and I had a very interesting, there was a lot of beauty, but there was also a lot of brokenness between my mom and I's relationship. My mom actually, I didn't find this out until later on in life, but my mom kidnapped me from my dad when I was two years old. So I grew up thinking that he had chosen another family, that he had left us.But in all reality, my mom one day packed up all our things, moved, and said, you can't see her anymore, you know, and so I didn't meet him until I was 15. So in many ways, my mom was a role model and I, I looked up to my mom, but then also my mom did suffer from mental health and, and there were a lot of brokenness from, from her as well in what she was experiencing.And so we did have an estranged relationship for some time, but she was still my mom. She was still somebody that I cared about and I loved about, and I loved, and I do believe that when you become a parent. It really shifts your perspective on on empathy for our parents because when we're young, we hold our parents to such a high level of standard.And we expect so much of them. And then when we become a parent, my least from my experience, I realized my mom was just human. She was just trying to do the best that she could. And I understand that. I don't agree with a lot of the decisions that she made, but she also did make some great decisions and, and really shaped me into the person that I am today.So it was, yeah, I think a lot of people will ask me. If there was one person, cause I do have a podcast, Unstoppable Grit, and they said, if there's one person that you would interview, who would it be? And I say, my mom, cause I've got so many questions that are just unanswered and I can't ask her.Teresa: Yeah. I can't imagine.So, so you have these massive things happen and you start to go down this different route in life. What were your thoughts of like starting the business? Showing up in that way, doing this, like what was going through your head as you were going through those processes of, oh my goodness, this is where I'm at now and like this is happening.Danielle: I was terrified. . I was absolutely terrified because I was used to a six figure salary and a company car and stock options and consistency and I had been in my career for 15 years, so I knew. I kind of had a rhythm going, and so there was many times where I would apply for a job, and for a particular reason, maybe the pay wasn't what I was looking for, or maybe the position wasn't available in my backyard, or they hired an internal candidate.And as soon as I would get kind of a door would close on me getting a new job, a door would open to starting a business. It was like, it was so strange. I would go for an interview and then maybe it wouldn't work out. And then the next day somebody would reach out to me on LinkedIn and say, would you consider doing career coaching?I am a believer, so I do believe that really God had a plan for me, and, and I believe that a lot of times he'll close doors to redirect us to something greater, and that's exactly what happened. If it wasn't through that series of events that happened in my life, I would have never started a podcast. I would have never written in a book.I would have never been where I'm at today if it weren't for so many doors shutting all of a sudden, at once, being like, okay. You're going a completely new direction.Teresa: Giving you no choice.Danielle: Exactly that.But it was also, I look back and I go, wow, I was really meant for so much more, but I didn't know that because I was living in this bubble of going, I'm just going to climb the corporate ladder.Teresa: Yeah. So one of the things you talk about is obviously things around your passion and going for your goals and that sort of thing. So how long did it take you to Kind of, I was going to say reframe, but I'm not sure that's the right word, but kind of go, Oh, okay. Well, this is no longer my path. This is. And then how quick was, was it that you got so clear on, this is the direction I want to go.This is what I'm after. And then started going for it. i.e. the book, the podcast, all of that.Danielle: I think it took some time because when I left the organization, I took a few months off of work for the first time in my life. I started working full time when I was 16 years old, worked two jobs in college.I've never gone more than one week without a job. And then mainly because I had been with companies for a long period of time. So when that time came for me to not where I didn't have a job, I was in no position to apply. I was very broken and I was very, I was having panic attacks all the time. And I remember my husband looking at me and saying, I think it's time for you to just take a break for a little bit.I've gotcha. And let's just. Have, let's kind of like process what just happened and let's, let's take, let's kind of find what you want to do in the future. And so for a couple months I hung out with my kids. I really got into my creative flow, which is a healing. It's creative flow as a way of healing through finding something you're passionate about, but not having a specific tie to an outcome.And so I started painting Christmas decorations. And I look back, which is really funny because my first business was when I was seven years old. I used to go to the trees. I would cut down mistletoe and I would sell mistletoe outside the grocery store during the holidays. That's how I raised money for my mom eventually got remarried and I had stepbrothers.So that's how we paid for our Christmas gifts for each other. So it's interesting, like all kind of circle back. I ended up starting my first business when I was seven, but no, it was, it was a journey and, and I didn't know immediately. And there was a lot of self doubt in the beginning and questioning.And sometimes I experienced it today. You know, I look at go, well, I'm not achieving the particular results that I may want at this particular time in my life. Number one, I have really high expectations for myself. So I have this vision of what I think I should be achieving by a particular milestone without really looking at everything that I had accomplished that's leading up to that.And that's common. I see all the time. People will be comparing their step 12 to somebody's, I mean, they'll be comparing their step 3 to somebody's step 12. Yeah. I do that. And, and so the, the pivotal moment for me was I was, applying for a position. I was on the phone with a recruiter and I was telling her what I was doing.And she says, Danielle, I have a position for you, but I see what you're doing on LinkedIn. I see, I can hear in your voice how passionate you are about coaching people. And Yeah. And. I'd love to place you in this position, but I really think that you should pursue this speaking and coaching full time. And I did, and I haven't looked back.Teresa: Yeah, that's so good.Danielle: Maybe a little. Maybe sometimes a little, I look back at that paycheck, but it'll be there.Teresa: Yeah. Yeah. Well, there's swings and roundabouts to everything, isn't there? Like, I say that, like, getting a job would be the worst thing in the world I'd have to do. Like, I would hate it. You know, I've been in business now, Almost 10 years, and I could not imagine having to turn up somewhere when they tell me to will be available to people or like, there's just no way it would just be awful.However, you know, there are other things like paid holidays and salaries and benefits and other things that are nice, you know, so tell me about the book because You know what was interesting today? I was, when I get ready in the morning, I often either play a podcast or a book or this morning I was, I saw a reel, I don't, I try really hard not to get distracted by stuff like this, but I saw a reel and it recommended like seven Ted talks that will change your life.And I watched them. That's what I did this morning. And one of them was called grit and it was talking about. Basically, when they look at what will make someone successful or what will make kids successful, it's not down to IQ. It's not down to these other things. It's down to grit. And then she likened it back to Carol Dweck's research on having a growth mindset.So, so it's so fascinating that that literally came up today. And then I'm interviewing you later on, you know, the universe has its plan, but tell us about the book. Tell us about the, the name and behind and the concept of it.Danielle: So you must have been watching Angela Duckworth's TED talk on grit and her definition of grit is passion and perseverance towards long term goals.And I remember when I was first, when I had first left corporate and I was feeling so lost and confused, I remember going on Facebook and in a very vulnerable moment, I had posted on Facebook and I said, if there's three words you can use to describe me, what would it be? What would it be? And the comments started to flood in and it was driven, motivated, empowering, inspiring, grit, tenacity, all these words that were describing me and I said, wow, this is what people are seeing in me, but I'm not seeing it in myself.At that moment, I didn't because I...
Today’s episode of the podcast is an interview with Ryan Deiss, where we are talking all about how to scale your business for true freedom and growth.
Ryan kindly shares his very honest stories of scaling his own businesses to achieve huge success, how he had to get out of his own way, and the conflicts he experienced between building a business and sacrificing family time.Ryan Deiss is a serial entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He is the Founder and CEO of The Scalable Company (Scalable.co), DigitalMarketer.com, and a Founding Partner at Scalable Equity, LLC, an equity accelerator that builds, acquires, and invests inB2B media, services, and software brands.Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conference in North America. He also quite literally wrote the book on modern marketing, Digital Marketing For Dummies (Wiley), which is now in its second edition. KEY TAKEAWAYS COVERED IN THE PODCAST1. The evolution of online marketing and adapting to changing times 2. The key differences between growing your business and scaling your business 3. How to define your target audience for effective marketing
If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEBuy Ryan's Book, 'Get Scalable: The Operating System Your Business Needs To Run and Scale Without You'Connect with Ryan on Twitter, Instagram or LinkedInConnect with Scalable.co through their website, Instagram or FacebookConnect with Teresa on Instagram, LinkedIn or Facebook TranscriptTeresa: Hello and welcome to this week's episode of the Your Dream Business Podcast. I hope you're doing well. So this week I have another interview and I'm very excited and honored to do this week's episode. It's always lovely when I get asked to interview someone when I've not reached out to them and their name is pretty big and I know it and I'm like, Oh wow, they're asking to come on my show.And this week's guest is exactly that type of person. This week I'm interviewing the amazing Ryan Deiss. Ryan Deiss is a serial entrepreneur, author, investor, and according to the Shark Tank star, Damon John, his company practically owns the internet. Ryan is the founder and CEO of scalable company, digitalmarketer. com.That's probably where you know his name from. And the founding partner of Scalable Equity LLC, which is an equity accelerator that builds, acquires, and invests in B2B media services and software brands. Ryan is also the founder and host of Traffic and Conversion Summit, which I've attended and seen him speak at.The largest marketing conference, digital marketing conference in North America. He's also quite literally wrote the book on modern marketing, digital marketing for dummies, and which is now in its second edition. He is a sought after speaker. Ryan has shared the stage with top business leaders and celebrities like Sir Richard Branson, Gary Vaynerchuk, Sarah Blakely, Martha Stewart, Tim Ferriss, Damon John, and Dave Ramsey.I mean, that is a hell of a like bio. So I am super excited that this week I get to bring to the podcast, the amazing Ryan Deiss. I am so very delighted to welcome to the podcast, Ryan Deiss. Ryan, how are you doing?Ryan: I am doing amazingly well. Thank you so much for having me.Teresa: I am very pleased. I was just saying that in the intro that it's so lovely when I get, I get lots of requests to come on the podcast, which is awesome.And then when I see a name that I'm like, Oh, wow. Yeah. Yeah. No, this person is definitely coming on. So it was great to speak to your team and get you on. It's been, it's been something that I'm really, really pleased about. So I'm excited about today's conversation.Ryan: Yeah. Likewise. And it's an honor to be here.So thank you.Teresa: So I want to start with where people, certainly where I know you from. So I know you from digital marketer, trafficking conversion, but I want to go back a bit because I'm not sure that I've ever really looked into or found out how you got to do that. And then we can talk about what we're doing today.Ryan: Aha, it's not a story I tell very often, actually, and not because it's like a bad story. It's just I've been doing this now for 25 years. It just winds up becoming a long story. So I'm going to try to give you the short, short version if that's okay. But let's go all the way back to 1999. I was a freshman at the University of Texas.In Austin, so my 1st year at university and and the Internet was brand new and that year I met the spring semester. I was always entrepreneurial. I always wanted to make money. I didn't have any of it, but I was in college. You're supposed to be broke. It's fine. You know, it wasn't that big a deal, but kind of towards the end of my 1st semester, I met a girl.And I, I knew in my heart of hearts, this is the woman that I'm going to marry. I like to say I didn't tell her that because I knew that that was creepy, but I just knew I really did. And, and so in that moment, I was like, I'm, I'm, I'm, I'm broken. That's bad. I need to figure out a way to make some money. And, you know, at the university of Texas, people told stories about Michael Dell.Who started Dell computer out of his dorm room, which was literally his dorm room was across the street from my dorm room. And so I'm like, I could be the next Michael Dell. I'm going to start a business. And I had no idea what I was going to do, but I figured I could teach myself web design. So my actually, my very 1st company was a web design company.I was terrible at web design. Absolutely completely terrible, but I had, a student version of Adobe go live and Microsoft front page. People now have no idea what those even were, but that was how websites were built 100 years ago. And I marketed myself as a web designer, and the only client I got, and this is a bit funny, was a lactation consultant.Now, I have 4 kids. And my wife, you know, nurse breastfed all of our, all of our kids. So I have nothing but love for lactation consultants. I can tell you at 19 years old and building a website for a lactation consultant was a bit awkward. But built a website and it was, you know, it was going okay. And but unfortunately her husband wound up losing her job.We had a bit of a recession, husband lost, lost his job. She had to go back to work. She had to. You know, shutter her lactation consulting business, and she no longer had a need for a website, and she no longer had the ability to pay me. But this one was really, really sharp. Because she did something that I bet a lot of your other listeners have done.She wrote an ebook. She was smart. She realized as a lactation consultant, her clients, if she did her job, were eventually not going to need her. You know, they were going to figure it out on your own, then eventually the kids would wean. And so she actually said, I don't want to just be about lactation consulting.I want to expand my niche into overall childhood nutrition. Really, really smart, right? Incredibly smart. So she wrote this ebook on how to make your own baby food. And because she couldn't pay me, she said, look, I've got this ebook on how to make your own baby food. I want you to have it. Maybe you can sell it and make some money since I can't afford to pay you.And I'm thinking at the time, the heck am I going to do with like a 38 page PDF on how to make your own baby food? But again, back then, 1999, the, the cop, there was no Amazon. Google is a science fair project. And I did some research and I found, you know, there's actually a lot of people searching for how to make your own baby food and there's nothing out there on it.So my very first business was selling an ebook on my very first online business was selling an ebook on how to make your own baby food from a simple one page website. I charged $17 for it, which, and I remember I came up with the price because. It was basically less than 0. 50 per page. And I marketed that and for me, for whatever reason, that seemed like a deal.But a few years later, everybody told me you can never sell an ebook online for $17. Nobody will ever buy it. Thankfully, by the time people were telling me I couldn't do it, I've been doing it for years and making, you know, good money off of it. But that began what started off as kind of my entrepreneurial journey.I had this one ebook. It sold a couple of copies a day, which was enough for me to, you know, make some extra money. I thought, what if I had 10 of these and so I did and and my goal was just if I can make 10, 000 to buy this girl, I met a ring saving up some money. That'd be great. Fast forward a couple years and got the ring, got the girl and a little side hustle turned into a real publishing company.And that that truly is where it all began.Teresa: That's amazing. I think there are some people, and I do not class myself as one of them, that entrepreneurship is just inbuilt in them. Like, like you said, straight off the bat, what can I do? How can I earn money? And I don't, do you think that's down to, were your parents?Business owners, do you, were you surrounded by business owners? Was that a thing that you saw and then thought I can replicate that? Or do you just have that switch in your head?Ryan: You know, funny, it wasn't my mom was a school teacher. My dad was an electrician, you know, came from a family of farmers, which I guess there's some entrepreneurial grit there maybe, but, but no, I didn't see entrepreneurs and I, and I, I remember going to college, I remember going to university and finding people who were majoring in business.And I, and I asked him, I was like, what is that? Like, what, how does one major in business, like business is a, is a thing. Like I don't, I don't even know how you do that. I, so I don't know where it comes from. I do believe that entrepreneurial, like entrepreneurship is a calling. I think that there are some people who they are just willing to put in that extra work and that extra risk for that extra outcome.And I think a lot of this. Probably comes from a degree of like trauma and brokenness, you know, where it's like, you can't tell me what to do kind of thing. Yeah. But, you know, I think it's there and it's funny. I've got four kids and I look at my own kids and I, I'm not trying to push my kids into being entrepreneurs.Cause I know how hard it is. And I just want them to find their calling. I want them to find kind of their place and I want them to feel like, you know, pressure to quote unquote, following my footsteps. But it's obvious like some of my kids are more entrepreneurial than others and we'll see where that comes from.So no, I didn't really see an example. I'll tell you what I did have though. My parents got divorced when I was three years old. Okay. Not a big sob story by the way. They were very mature about it. Got along great. I'd spend two weeks at my mom's house, two weeks at my dad's house. They agreed to live close.So, you know, Same school, you know, same friend group, all that other stuff. But when I stayed at my dad's house, he would drop me off at my mom's house at just the crack of dawn. He had to be at work at 6. 30am, 6. 30 in the morning. So he dropped me off very early at my mom's house so I could catch the bus.But what's the only thing on? I don't know if this is the case in the, you know, in the UK and around the world, but certainly in the States, certainly back in the, you know, 80s and 90s, the only thing on at the crack of dawn is infomercials. And so I grew up watching infomercials every single morning. So while I don't think I necessarily got a education or I got to witness entrepreneurialism, I definitely got to witness a good, solid, direct response marketing.Teresa: Yeah. I just think about this woman who had the like. The foresight to go, here's an ebook. Like I can speak to people now who still wouldn't know what that is. And I'm sure, you know, when you're not in your world, it's the same. Cause I do think the, sometimes I don't even try and explain that I have a membership or I sell courses online, or I speak online, or I teach to people who are not in the same country as me.Even now they don't get it. So to have that thought and to give it you and go see what you can do with it and for you to take it in a subject and this where, you know, anybody listening to this, like I love that when people have a passion about something and when it's their thing that they adore and then they sell it, I love that.But you took something that was so far from your comfort zone and still found a way to sell it and still find a way to make money with it, which. blows my mind. That's just amazing.Ryan: Yeah. I want to, I want to speak to that because I think there's a point there that, that, that your listeners need to hear, but I just got to say, one of my biggest regrets in life is that I forgot this woman's name, my client, my first client's name. I can't remember her name. I've actually tried to Google and research of like, cause I always felt like if I, you know, if I remember and recognize it, even after, you know, our kids were born, I was like Googling lactation consultants in Austin, trying to see if I could find her to come full circle and to tell her.You know, she was my first business mentor, right? She was truly the probably the first real entrepreneur I ever saw. And what I saw was somebody who failed. Right. Her business, she had to shut her business down. So by the normal world standards, she failed. But she, she didn't look at it as like a personal failure.She just saw it as like, these are my circumstances right now. I'll come back and try it again. And there was just so much wisdom, so much insight, so much strength there. And I owe that woman, more than I owe, well, just about every mentor that I've probably paid tens, and in some cases, hundreds of thousands of dollars too.So I just wanted to make sure that was said for posterity's sake. Maybe 1 day, she'll hear this and remember hiring some, you know, stupid idiot kid at 19 years old to build a website and a connection will be made. So I'm just putting it out there.Teresa: Maybe she'll find you. Maybe she'll go. Oh, my God. Look at what happened to that guy.That is insane.Ryan: Keep waiting for it. Like, so far, and again, that was what almost 25 years ago. So, so far. Not so good. Oh, okay. The point though about taking a book that you know nothing about and selling it. We have a term for that. That's called publishing. And, and I think this is really, really important for, you know, for your listeners, keep in mind, if you identify as an expert, you know, or as an author, That's wonderful, right?That's good. I always chose to identify as a publisher because as a publisher, I choose to publish my own stuff, but I can also choose to publish other people's stuff. And I think a lot of times we limit ourselves and our ability to, scalar companies to launch new companies because we put ourselves in the box of us.Everything we do is limited to what we can do to what we know. And if you think about it, you go, no, no, no, like I'm a publisher. I know some stuff, but so to other people, the publishers make more money than the authors in general, you know, the owners of sports clubs make more money than the players. So I think it's worth just being really thoughtful about how you identify in this business.Teresa: Yeah. And, and that shows with what you then went on to create the fact that you, and I guess, unlike most of the digital entrepreneurs, online businesses, we sell what we're good at and we sell what we're passionate about. But then that limits us to us as the business, whereas you took that and, and sold that.And then like, look at the businesses you've grown, like digital markets the traffic conversion summit, like these are huge businesses. So I guess. In my head, I was going to ask the question, you know, did you envisage that you would grow things to that size? But part of me, as I say, it is like, well, you started off selling something that wasn't yours kind of.So if you carried on doing it, then presumably that's why you grew and how you grew.Ryan: I'll tell you, I never in a million years. Could have imagined building a business at the scale that we are at today. So the last, you know, in 2023 combined, our portfolio companies did in excess of $200 million in revenue, right?That's pretty big. Now, keep in mind, we've sold a lot of businesses. So in 2018 and 2019, I sold the vast majority of the companies that I owned. So picking back up on the, you know, on the story, I had all these different businesses. You know, when I graduated and got married, my wife and I, we. I did, like I said, I got the ring.I got the girl. We dated throughout college, you know, got engaged our junior year, got married the weekend after we graduated from, from university and, you know, started our, started our life together. And I just kept doing what I was doing. And those businesses just kind of, they would change and they would morph and obviously models change and new technology happened, new ad platforms.But all I was doing was starting businesses based on there's a need out there in the marketplace that is currently unmet. I don't have to be the person to meet it. I just need to be the person who's willing to connect the experts with the people who need the information. Right? That is kind of basic commerce.That that was my that was my business. And I just I decided that I was going to start an email newsletter. To talk about what I was doing and the only reason I did that is I was invited to speak at a marketing event and I was the only person this marketing event. I had no idea how to market. I should have this event.I'd never been to 1, but it turned out that the way marketing events worked at least back then is a speaker would come up. They would give 30
Today’s episode of the podcast is a personal account of the honest and sometimes uncomfortable struggles that I faced last year, that resulted in 2023 being a complete flop for my business.
KEY TAKEAWAYS COVERED IN THE PODCAST1. What happened to me in 2023 and the transformation that followed 2. The one goal I am so proud to have achieved last year 3. Why I am starting a new podcast, that launches today
I would like to thank you in advance for listening to this podcast, and for your continued kindness. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEListen to my new podcast, 'Losing Part Of Me', right nowConnect with Teresa on Instagram, LinkedIn or Facebook TranscriptHello and welcome to this week's episode of the Your Dream Business Podcast. Okay. I feel very nervous today about what I'm going to talk about. I feel like I've ridiculously teased it and built it up, maybe for you guys, but a lot in my own head. But I, and I've written no script.I've written, not that I script my podcast, because you know, I can't read things in public. But I normally have a few notes about what I'm going to talk about, whereas today I have nothing. So I really hope to goodness, this is not the first episode you're finding from me because otherwise it's going to be quite an unusual one.I have started a new podcast and the reason I've started a new podcast is because last year my business and my life did not go how I expected. In fact, it was probably financially one of the worst years in my business, but I'm not at all concerned or bothered by that because I did something so ginormous that nothing else could have been dealt with in my world apart from me dealing with this one thing.So basically, Last year in 2023, I spent the year getting sober and I have decided that I want to start a podcast, which is only going to be one season at this point. I don't know whether it will be more ever or not, but it's one season of a podcast and the podcast is called losing part of me. Because getting sober wasn't just a nice thing for me to do and it wasn't just a I would feel so much better if I didn't drink scenario.I had an addiction to alcohol. I choose not to use the term alcoholic. I don't like it and I don't find it helpful for me. I'm sure there's people out there who find it helpful for them, but not for me. But the truth is I had an addiction to alcohol. And I have decided to share this with the world, which now I'm regretting slightly, but I have decided to share this with the world for a couple of reasons.The first reason is From a business point of view and from a you listening to this podcast point of view, I pride myself on being authentic, on being vulnerable, being honest. And that is one area of my life that I've not been, not even to myself. And it's really hard for me to go through something so massive in my world and not share it with you lot and not share it with the people who are in my world, which is you listening to this podcast.I know that obviously. I do share lots. I do share lots about me. And I said before many times that my aim is to share the scar and not the wound. So when I was in it last year, literally fighting to get through every single day, I wasn't in a place where I could share it with you. But now I am. So that was one of the reasons I wanted to tell people and wanted to share it on this podcast and create a new podcast.But the other reason I've done it, there are a few different reasons, but another reason I've done it is because in the years running up to me finally stopping alcohol and the year of me getting sober. And obviously I'm still getting sober. I'm still sober. But in the last sort of four ish years, I have consumed no end of books and podcasts and information and even workshops and masterclasses and webinars about alcohol.And one of the things that made the biggest difference for me was understanding that I wasn't on my own. And I wasn't broke, that there were many reasons why I had this addiction and many reasons why I should be kind to myself and not fill myself with shame every time I had another drink. I am so, so flipping proud to say that I am now one year and 24 days sober at the point of recording this episode.By the time you hear, I'll be more sober than that. Because This wasn't a decision of it would just be better for me. This was almost verging on the, I would have ended up killing myself. And I don't mean committing suicide. I mean, I would have drank myself into an early grave. I'm sure of it. And I know.If you guys have been following me for a while and listening for a while, hopefully you won't have known and you won't have realized and you won't have thought, Oh, I think she's got a problem or she's struggling with this. And I showed up most days and I ran my business and I made money and I had a successful business.I have a successful business, but deep down, everything was a mess because I was a mess because I couldn't get through a day or two without drinking and it was getting worse and worse and worse. So, like I said, I wanted to be honest on this podcast. I wanted to, I wanted to share it as well for the reason of, you know, how we always set goals or I'm a big goal setting fan and, and last year I set a load of goals for 2023.And I did none of them. And I'm laughing because There is not an ounce of me that is sorry about that because the one thing I did to get sober has changed my life. So I'm not sorry that my business didn't make as much money as it normally makes. I'm not sorry that I didn't launch the new things that I said I was going to launch.I'm not sorry that I literally spent half the year sat on the sofa watching Grey's Anatomy. And by half the year, I mean, I spent all year doing it, but it probably equated to about half of my working year. I literally did that. For most of last year, and I'm not sorry one little bit. I'm not at all concerned that that's what I did because I did something ginormous.I changed something in my world that I never thought for one second I could change. If you'd asked me 18 months ago, do you think you'll ever stop drinking? I would have a hundred percent said, There's no way I could. I never thought for one second, I didn't want to, I didn't want to stop drinking. I didn't want to not have alcohol in my life.I didn't not want to be able to drink the copious drinks of gin and wine. And it was part of me. It's part of my brand. If you are listening to this and if you follow me. You know, I used to do G and T with T. I'd go live on a Thursday with a gin and tonic. I have so many photos in my photo shoots that is me holding glasses and there's not fake drinks in those glasses that I'm holding.Like they're genuine drinks and I am genuinely drinking them. is so part of who I am, is so part of my persona and my brand and my business, that that was another reason why I felt like I had no choice but to share that I have gone through this. The other reason I decided to share it, and I had a friend who spoke to me and he He's actually, his company has edited my podcast, the Losing Part of Me podcast, the new one.And he said to me, you know, you don't have to do a podcast. You know, you don't have to share it with the world. You could just say I don't drink anymore. But there was a part of me that was scared and not, I'm not as scared now, but there was a part of me that was scared that if I didn't share with people how hard it's been for me to stop, how, how much I've had to fight to break this addiction, if someone offered me a drink, or if I was in a position where no one knew that I didn't drink, back in the day, I wouldn't have been able to trust myself.Now I trust myself completely, but it's just easier if people know that I don't want to drink and I don't drink because I can't, because if I have one, I won't stop. And believe me, I know that for a fact, because I have tried everything prior to stopping. I wanted to be one of those people who would just have one and then could have no more.And that is not me. And that is not how it works for me. And if you are one of those people, then I am in awe of you, because that's not how my brain works. And I wish it did, because that means I could still drink, but. Even saying that means that's the reason why I shouldn't be drinking. So, what I have decided to do is I've just put this one episode together for this main podcast for my podcast because I know I've got lovely listeners like you that listen all the time and I couldn't not share that I'd been through this.What I didn't want to do is get caught up in all the details over here on this podcast, because this podcast is about me supporting you grow your business and creating the life and business that you dream of, which luckily, I have been able to do while drinking, but now I feel like I'm on fire. I feel like nothing can stop me.There is nothing in the world I can't achieve. I honestly feel like I can take on the world right now and I am excited to see what I achieve for other people and what I can help other people with. And I am ready to do it. So I'm very lucky that I've managed to keep my business going and my life going and nothing too disastrous ever happened, but it wouldn't have been long before something started to really slip in my life if I hadn't stopped.So, like I said, I wanted to do this one and only episode over here to let you know that this has happened in my world. It feels a little bit like getting naked in front of you, if I'm honest, but not half as naked as if you go and listen to the other podcast, because on the other podcast, I am sharing everything.And as much as that makes me want to vomit on a regular basis, again, I know there are some people out there who are going to need to hear some of the stuff that I'm going to say, they're going to appreciate that I was able to show up in the way I was run my business, be the, and I want to use the word success in inverted commas here.Like, because I wasn't a success. Yes. I achieved amazing things while drinking, but I didn't feel a success. I feel a success now having had the worst year in my business that I've just had. However, Having achieved what I've achieved, I feel like a huge success. So, so I want people to, to be able to go and dive deeper into this story, but not on this podcast, because I didn't want to spend, I don't know, 10, 15 episodes talking you through all of the things, because that's not what you're here for.However, if you do listen to this podcast, and you think either it. You might get some benefit out of listening to the other podcast, or you just want to go and listen to what a hell of a few years I've been through and how I'm out the other side and how my life has changed. And also, I'm interviewing some cool people over there.I have some really cool conversations, but it is a, it is not a easygoing, fun, laffy podcast because it's a really hard thing to talk about. And I talk about things that are probably not for little ears. I swear over there as well. Which if you listen to this podcast, you might think I don't swear, but I do.And I do over there because it's a very emotive subject. So yeah. So I wanted to come and say that. This has happened to me and last year did not go as planned, but I am absolutely fine with that because the work I did on myself has changed me and my business and my life for ever. And I am so flipping proud of that.And even though I feel very nervous sharing with you that this is something I've been through and there's a lot of stigma attached to it. I think that's another reason why I'm not keen on the word alcoholic, because I think when you think of that, you get an image in your head, which hopefully is nothing like I look, but, but that's the truth.It is exactly what I look like. And it's exactly like other people look, but. We don't talk about it that way. So anyway, so like I said, the other podcast is called Losing Part of Me. It's available now. There are a number of episodes out at this point and it's going to be for a season. So there'll be a chunk of episodes coming out and then it'll be stopped.If for whatever reason, something makes me continue and do some more seasons, then I might do that. But at this point, I am just putting it out there and seeing what's happened or what happens with it. I would appreciate greatly. If you would be so kind as to go over to that podcast and if you would give it a listen and give it a review, I would be so very grateful. Because the more people and the more action that podcast gets, the more people it's going to be put in front of and there are some people like me out there who need to hear the stuff I've got to say because I needed to hear it.I needed to hear those stories to hear those conversations. help me start my recovery. And like I said, I am so grateful to be where I am right now. And the shame has pretty much all but gone, which is why I feel comfortable to share this stuff with you guys. So yeah. So like I said, this is a very odd episode.It feels a very, vulnerable episode. But if you head over to losing part of me, that's what it's called. If you are in our show notes for this podcast, teresaheathwareing.com/ the number of this podcast, which I should know off the top of my head. I had to check it's three, three, four. So number three, three, four.If you head over there, you'll find the show notes and that will give you a link to the new podcast. But like I said, wherever you're listening to this, if you just go to the search bar and put in losing part of me. then hopefully you should find the new podcast. Like I said, I do go into a lot of detail over there.It's a very vulnerable podcast and it might not be for little ears because obviously we're talking about some very grown up stuff over there. So anyway, I would like to thank you for listening to this podcast. I'd like to thank you in advance if you're going to head over and have a listen to that podcast.Obviously I talk about. you know, what I drank, how much I drank, what happened, all the stories, which again, feels like I'm standing naked, in front of you all, but. I am doing it for hopefully the greater good and that it will help someone else out there that needs to hear it. So thank you for your kindness in advance in this.I am praying to goodness that no one says anything mean about all this. It makes me very worried being so vulnerable, but it's so very important that we talk about these things because there is no shame. I was not well and I managed to recover. So I feel really proud of that. Okay. I'm going to leave you to it.Have a really cool rest of your week. I will be back next week with a normal interview, a normal episode until then have a fab week.
Today’s episode of the podcast is an interview with Becci Hollis, where we are talking all about how she stopped trading her time for money and created an online business that has meant she now has the freedom to be able to work from anywhere in the world.
In this episode, Becci shares her story so far, what was necessary to have in place to create the online business she has today, as well as some invaluable insights and tips for people who want to work more passively.Becci is a nail technician, beauty educator and the owner of Blossom Academy. She started in the beauty industry just over 9 years ago and built her business from doing clients in between and after university lectures, to being fully booked and completely self employed. She became an educator so that she could pass on her knowledge and passion to help others to create their own successful beauty business. KEY TAKEAWAYS COVERED IN THE PODCAST1. The importance of passion, hard work and being willing to invest, if you want to succeed 2. The lessons Becci has learned and the key behind being able to scale an online business 3. The marketing strategy behind Becci's success
If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Becci on InstagramFind out more about Blossom AcademyConnect with Teresa on Instagram, LinkedIn or FacebookTranscriptTeresa: Hello and welcome back to the Your Dream Business Podcast. How are you doing this week? I hope you're good. So this week I have another interview and I have a very dear friend who I have known for a very long time. I was like, I said this the other day actually on an episode that I've been just interviewing people that I love, which is awesome because I just have conversations and like, I'd love to know what you lot think.Cause I think it makes a better. A better, I can't speak a better interview because we're just having a chat and I enjoy it more anyway. So today I am interviewing the very lovely Becci Hollis, who is a nail technician and beauty educator and the owner of Blossom Academy. She started in the beauty industry over nine years ago and has built her business from doing clients in between and after university lectures and now is fully booked and completely self employed.She then became an educator Educator. I hate reading as you well know everybody. So she could pass on her knowledge and her passion to help others and create their own successful beauty businesses. Becci Hollis, welcome to the podcast.Becci: Hello. Thank you for having me.Teresa: I am very happy to have you Becci. Not only am I happy because this is the last podcast I'm recording today, which as much as I love them, what I've done a lot.I'm happy about that. But because to have you on, because like, you're Becci Hollis, like, and people who are in my world and have been in the club will know Becci Hollis, but the, the story of how we've kept coming into each other's world is just amazing. So let's take us back to when you first reach out to me.Cause like that was a million years ago. So let's start the story there, Becci.Becci: Yeah. A lot's happened since then, hasn't it?Teresa: Boy has a lot happened.Becci: So how long ago would it have been? I mean, I was at university, I was doing my dissertation and my mum told me about this marketing lady that she'd heard of.And because my degree was in marketing. I needed an expert to interview. So I went onto your website, I think, and submitted a contact form or something like that. I don't even remember how it was now. And yeah, basically I interviewed you for my dissertation. You were my expert that I interviewed.Teresa: And I remember sitting at ADCA where my daughter used to go to school in the car park waiting to pick her up.And I'd booked this call with you and I was on my phone because we had an actual phone call. We didn't have a zoom back in those days. And, and I remember you interviewed me and I remember you said, would I like to see your finished dissertation? So I said, yes, that would be lovely. It was awesome. It was really, really good.You've done this whole like gamification thing to do with clothes and I can't remember the full details, but it was very good, Becci.Becci: Oh, thank you. I enjoyed doing it, actually.Teresa: So, so that was the first time. Well, what we thought was the first time we met. And then you had finished uni. And was that then when you said, could you come and do some work for free and come and just do some work experience with me?Becci: Yeah. Yeah, so I was just trying to get some experience because obviously, you know what it's like when you first graduate, nobody wants to actually give you that initial experience. You have the degree, but no experience. So yeah, you very kindly had me for, was it a week?Teresa: Yeah, maybe a week or two, I think.And then you came back into my world again because you worked for, you actually, and this is kind of the irony of it all, you worked for a company that taught beauty industry people, didn't you?Becci: Yeah. Yes, I did. Yeah. So I was doing their marketing, but then also used to help out on the courses as well. And I think that's when I sort of first started to realize how much I loved the beauty industry.Yeah. And yeah, we reached out to you for help with the marketing, didn't we?Teresa: Yeah. So I came and did some training or some consultancy or something. And then, and then the next time. You were working somewhere else in a completely different industry andBecci: I've tried a few things.Teresa: Yeah, well, you've got to, and you were young, like you were, like, how old are you now, Becci? You're 24, 25? OhBecci: 27.Teresa: Oh, I've still, you're stuck in that age with me. But like, so you were pretty young then and you still are pretty young, much younger than I am, but then you worked for another company and. They reached out to me before you knew, and I rocked up and there's Becci Hollis working at this place.We were like, and then we did, I did some more training there and I did some consultancy there. And then you got in contact with me cause you were not very happy in that role. And as we later discovered Becci, just as like me, wouldn't be happy working for anybody. We are good working for ourselves. And then you did some more work experience with me.Becci: So, yeah, I was like, I just want to work for you again for free.Teresa: Which I was like, yeah, sure, go on. And then we got to the point where you then started working properly for me, didn't you? So you had set up. doing. So the nail thing you'd always done, you'd always done nails, like from, like you said, at university, that was how you made money go through uni, wasn't it?And when I say nails, in case someone isn't sure, explain to them what you mean by you do nails.Becci: Yeah. So I make people's nails pretty. So I do basically all types of gel nails and yeah, I can enhance them. I can do it on the natural nails. Yeah. Basically just make them pretty. Isn't it?Teresa: Yeah. So like, yeah.Not like fake, fake nails, but like, yeah, the gel thing. So, so you went back to doing a bit of that, to doing a marketing thing and part of doing the marketing thing was working for me in my team, which you did for, how long did you work in my team for?Becci: I reckon it was maybe 18 months to two years, because my role kind of kept on expanding, didn't it?I started with just a very small part, but then, yeah, it expanded.Teresa: Basically became my right arm. So obviously all this time, Becci keeps coming back into my world, back into my world, back into my world, and you're trying out things. So let's, let's take it from there then. So you have got three businesses at this point, no, technically two.Because you hadn't got the academy yet, had you?Becci: No, not quite.Teresa: Okay, so you were working as a nail technician, doing nails, and then working as a marketing person. Doing marketing for me and others, and then tell us what happened.Becci: So lockdown happened and obviously I then couldn't do any nails. That side of my business was completely closed.I panicked because I had a mortgage to pay and bills to pay. So, yeah, I was like, right. Well, the only thing I can do is ramp up the marketing, which luckily I had some good connections and good contacts. And once I sort of put it out there and that this is what I'm doing, I luckily gained a lot of clients and yeah, it literally went from there.I think it was the end of 2020 that I then decided to become an educator whilst we were still in lockdown because I could train online and that's when I kind of, when I reopened the beauty business, when we could finally work again. Mm-Hmm. , I was then into more of the teaching, but obviously my marketing, I still did up until sort of early this year, 2023.Teresa: You. When you talked about the education, you first started educating in person, didn't you? That was how your business looked in the beginning.Becci: Yeah. So at that point I then had three things that I was doing because I still had all my marketing clients. I still had nail clients and then I was teaching courses.So it was a lot.Teresa: But You just did the in person, you weren't doing the online stuff at that point, were you? Then remind me, because obviously the other thing that was always very exciting about your story was that you created a business that meant you could go traveling. So how much of the online stuff had you got sorted before you left to go to Australia?Becci: It was all, it was all up and running.Teresa: Up and running by then, yeah, I thought it was.Becci: Because we went in 2022. So I'd had two years of educating and in that time I'd created all the online versions of the courses. So then when I went to Australia to live, I could still run that business even though I wasn't teaching in person.Teresa: And the good news about that was you pretty much stopped most of your marketing clients, especially the big ones like me. So for someone like me, Becci was my right hand, which meant we spoke all the time. We had like, you know, a lot of calls. She was constantly back and forth with me and obviously going to Australia.Initially we were going to make it work, weren't we? And then luckily when, do you know what, I'm not going to be able to relax. And that was my big concern that you would just wouldn't switch off and you wouldn't like take that time and that's the whole point of you going. So then were you able, so let's go back a bit.So let's talk about the shift to opening the online and how long was it? Well, how did those early days go? Those first few months, first year, when was it that you went, Oh no, this is working?Becci: I mean, I was pretty busy with the in person training. I mean, I wasn't charging enough at all for those in person courses because I was charging for a one to one course because I didn't have, like, all the kit and everything to be able to do the group courses.So, I was charging what I charge now for a group course as a one to one. So, the people who trained in the beginning had to That's a good deal there, but it was great because it was all good experience. So it got me to this point now. But when I was doing the training nails and marketing, it did become quite apparent that, you know, my head was always in three different places.And as well, I mean, you know me, like I. Have a tendency to burn myself out before I then take a step back and go, hang on, we can't sustain this. So I was just continually doing this burnout cycle, but I loved all three things. So I didn't really want to sort of give any of them up. And yeah, I think.Conversation that we had probably maybe six months down the line, six, yeah, six, 12 months down the line where I just said, you know, I am at capacity. I can't physically take on any more nail clients. I can't do any more marketing hours. And, you know, I want to do these courses more, but my time is just completely taken by everything else.So then we started to have a conversation of, right, how can I sort of make it more online and more scalable and stop sort of trading my time for money all the time? And that was what sort of initially sparked the, the idea of the online courses. And then I just kind of ran with it from there, didn't I?Teresa: Yeah. And I think, so this, you are like the perfect example of how an online business should look because you had a passion and an expertise in an area that you loved. You never came in and bearing in mind, you knew the online world because you were working with me and I was all online, but you never came in and went, how can I create an online business and get rich?Like, it was never that, was it? It was like, You loved doing the courses. You loved doing the education side. You loved helping other technicians and people in the beauty industry. And it was like the online aspect was just another part of that. It wasn't like, Oh, now I want to get rich being online. It's like, this is my expertise.That's just a medium as to how I can do that. So, so yeah, what point did you think? This is working. Did it work pretty quickly? Obviously, I know, but for, you know, the, the people listening, like, how long was it before you went, Oh, hang on, like, this is going to make me money.Becci: Well, I remember when we first, when I first started it and I was on a coaching call with you and you sort of said, you know, what's the goal.And I think I remember saying to you, if I can just sell one course a week, I'll be happy. And. It was like that for probably the first six months, I would say. It was kind of like a tumbleweed, but you know, I'd spent hours and hours and a lot of money putting these courses together, paying for all the website, the editing, everything.And I didn't get a return on it for a long time because I didn't have my SEO sorted and, you know, I'd built an audience before I'd launched them, but once they'd kind of all purchased that, that was it. And I didn't know how to continue that momentum. I think the real shift was probably. I would say a year later, I, all of a sudden it wasn't all of a sudden, but I started to gain a lot more momentum on my social media.I started to sort of create a bit more of a platform for myself. And then we started looking at things like SEO and paid ads and, you know, driving that traffic. And that definitely came with the help of other people as well. That wasn't my expertise at all. So I would say the, you know, the real turning point was once I started to be able to then hire other people to do those things for me, because at first, you know, yes, I'd created the product.I knew the product was good, but I couldn't get enough people to kind of see it. And yeah, to just get on the website and then obviously to purchase. So yeah, I would say actually, when I went to Australia, Which is so ironic. I had my best year ever when I was actually not even in the country, which is so weird.Teresa: Yeah, but you were technically traveling, having a gap year, but that was when it worked. But then that, and this is the thing, like, there's so many things to talk about with you, because that is almost like people's dream, that they can get on with their life and a business can just run and make money. But one thing I want to say before we get to that, and actually what it has meant for you, You worked your backside off, right?And this is the bit that people don't always want to do. Now, what happens when people start an online business? Right, so the few things that led, I think, to your success, right? Obviously, working with me was a me No, I'm joking. Obviously, because I was in your world. No, I am teasing. Because Becci works really flippin hard.So, the first thing is, right, when people move to the online thing, thing, like if I was to kind of list out what made you successful, one was this was your passion. It was your thing. So tick, right. You're not just in it for the online thing. You're not just in it for the money. You love this stuff.The second thing I think that was really worked for you was the fact that you worked so incredibly hard while setting that up. Now, there's two things people can do here. You had money coming in from the marketing side of your business. You had money coming through the nail side of your business. And even when you're to Australia, you still did nails, didn't you?Because That was actually a really lovely way for you to meet people, to get to know people and stuff. And your partner at the time, he was, because you both have to work when you do that kind of traveling thing. And I only know all this because of Becci going, but, but he had to do a job that took him away for like the week.So you were on your own in another country. And I know Becci and Becci is a real home bird and she had, and I remember talking to you really early doors because it was hard. It was, you know, it's not what I imagine. I think people like, Oh my God, you're so lucky you get trouble. And I don't ever think that you might be out there going, I'm not sure I want to be here, but you had built a really lovely life.You were successful. You were earning money. You had your life exactly as you wanted it. You know, you were going to the gym and you were with your friends and like. And then you upheaved all that to go to Australia. So it was a big, big, and that was a massive and in fact, if I think about it. That changed you a lot when I think about the Becci who's back, like that, that trip and that having to go through something quite tough, which like I said, most people wouldn't look at it and go, well, that's tough taking a year out and whatever, going traveling, but, but you were away from your family.You were away from your friends. You were in a country that was brand new. Your partner at the time wasn't even with you most of the time because he was having to go away to work. It was massive. So, so yeah, so you kept earning money in other places, which then enabled...
Today’s episode of the podcast is an interview with Becci McEvoy, where we are talking all about her Boss Your Socials Framework, that was designed to help you simplify your content, show up and be heard on your socials.
In this episode, Becci shares lots of simple, actionable tips and advice, that you can go away and implement straight away to help you create consistent and engaging content.Becci is an award winning Social Media Marketer who specialises in Content Strategy and Organic Growth. Her mission is to cut through the noise of 'experts' to make social media marketing accessible and easy to understand for businesses that can't afford to outsource, or who don't have the teams required to implement most of the advice given to them.KEY TAKEAWAYS COVERED IN THE PODCAST1. How Becci's journey of self discovery has helped her to grow the business she has today 2. How to know which boundaries you need for your business to thrive on social media 3. How to optimise your social media content to encourage more engagement
If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Becci on Instagram, LinkedIn and FacebookCheck out the Boss Your Socials ClubRead Becci's blog on 'The Mindset Shift You Need For Instagram Success'Sign up to receive Becci's emailsConnect with Teresa on Instagram, LinkedIn or Facebook TranscriptionTeresa: Hello and welcome to this week's episode of the Your Dream Business Podcast. How are you doing? So this week I have another interview for you, which as always, I'm very excited about all the guests at the moment are awesome and brilliant. And lots of them I know personally, which is always lovely, but this one is extra special because not only is this guest a member of my team.Also a member of the exec club, the mastermind that I have, but she's also a very dear friend. So today I'm speaking to the lovely Becci McEvoy. Now here's how I read a bio, which I mess it up normally. So let's give it a go. Becci is an award winning social media marketer who specializes in content strategy an organic growth.As she's an international speaker. She's passionate about helping women owned businesses to simplify using social media to build their business so that they feel less overwhelmed and can stop feeling like a slave to it. Her mission is to cut through the noise of experts. I won't take it personally to make social media marketing accessible and easy to understand for businesses that can't afford to outsource or who don't have the team required to implement most of the advice given to them.Welcome to the podcast, Becci McEvoy. Becci, how are you doing?Becci: I'm good. Thank you. Thank you very much for having me.Teresa: My pleasure. Like, I've just about got through it. I, I don't know what's wrong with me at the moment. I keep messing up. Like, this is, it took me two attempts this time. The other day when I did another interview, it took me about four, but you would think after all these episodes, I would be all right with this.But, Alas, no, it appears I've lost my stride. Anyway, Becci, I've done your brief intro, because quite honestly, there's no way I could have read any more than that, because it would have been an absolute disaster. But let's start by you sharing how you got to do what you do today.Becci: Yeah. So, as you said, I'm a social media marketer and I've been doing that for about four years now.I think I'm Yeah, about four and a half years. And if I'm completely honest, I kind of fell into it by accident. Although I think a lot of people sort of start their businesses a little bit like that. But yeah, I had a previous career for about 13 years in higher education policy, engagement and campaigning, and I'd worked my way up to, sorry, say that again?Natural fit. Yeah, exactly. But the thing was I did, because I went to quite a small organization, it's one of those things where you're quite hands on with a lot of things. So, you know, you did a bit of marketing, everybody sort of knew what they were doing. So, yeah, so I was doing that, did it for about 13 years.I loved it. And then I had my children and I still loved it, but it just became very, very hard to juggle the juggle. And cutting the long story short, I basically walked out of my job without another one to go to because I was like, no, I've had enough of this. This is too much. I don't know what I want to do, but I need to suss out what I want to do.And I took about six months off. I was very lucky to be able to do so. To be a stay at home mum with my little girl and my little boy who had just started school. And yeah, I, one of my friends was running her own business and she was looking for some help. And I was like, I can help you if you want. And she only wanted some admin help, but it was with her social media.So I started doing bits and pieces of it, and when, I laughed earlier when you said about the natural fit, because I wouldn't have said it was a natural fit, but because of the previous job that I'd had, she only wanted me to do the admin, but I started to say, well, you could do this, and you could do that, and actually, if we started doing this, we could do this, and, you know, around campaigns, engagement, whatever.Anyway, we started doing it all and I absolutely loved it and it was just, you know, a bit of a side hustle. But other local businesses started to notice that her social media had massively improved and they were like, Oh my God, what have you done? She started speaking to them about me and she was like, can I recommend you out?And I was like, Oh my God, like, it's turning into something. I was like, we better take this seriously. So yeah, that's kind of how it started. And then six months later, no, I don't even think it was six months later, but we went into lockdown, the first lockdown of the many, and it kind of fell by the wayside again because obviously I was homeschooling and I think it was around that time, well it was as we were coming out of the first lockdown that I started to think, right, I need to actually start to get some things in place and I started to invest in things which I'd never done before.And that's when I came into your world. And it was like never after. It was, and it's kind of one of those where it's like, As they say, the rest is history. It's kind of grown over that time. I don't do as much done for you stuff now. I now have a membership. I do much more coaching and strategy stuff with the support of an amazing business coach.So yeah, that's kind of been a, yeah, and it's kind of been a bit of a rapid growth, really, in a lot of ways. But I absolutely love it. And I love working, as you said, at the beginning, just with women owned businesses. I love helping them cut through the noise because so much of the advice is so inaccessible.And I love using the skills that I didn't know I had from my 13, 14 years working in campaign and engagement policy. I didn't know, I guess I knew I had the skills, but didn't know how transferable they were into running a business. And yeah, now I am where I am today.Teresa: Amazing. And one of the things that. I love about what you've created is that you, when you came into my world, you'd been in a world where after the work, where basically it was like, you should be charging this, you should be doing this, you should be doing the other.And Becci is a very strong character anyway. So she was always going to like, but up against those ideals, which lots of people don't. Lots of people take them as read and go, Oh God, I'm doing it all wrong. Whereas you didn't do that. However, that has been present throughout your entire journey in terms of, no, what is important to me?What do I want? Even literally up until a couple of weeks back when you wanted to make a decision and everybody else is like, no, no, don't make that decision. And you're like, no, actually I'm listening to me and this is the right decision. So I really love that. That's been In the forefront of you and your business, but also that you created something and there have been times, obviously, when it hasn't worked, but you have generally created something where you've got your children.Becci is like one of the best moms I know, like, I'm not and I don't say that flippantly. You make it work around your children. And that was the whole point. You having a business, wasn't it?Becci: Yeah, 100%. And I think just learning, I was stopping myself then going, when you said she's the best mum I know, I go, no, I'm not.Teresa: No, honestly.Becci: Thank you.Teresa: Yes, just say thank you. That's what we're learning. Thank you.Becci: But it is, and it does sound very cliche to say, oh, I do it all for my children. And I mean, those that know me that I do do it all for my children, but it's also about the life that, that I want as well. And I think one of my biggest sort of, Learning curves since I left my job, probably when I've done a lot of work on myself is that actually I can make a decision.And if a month later, that decision isn't working to me, I can make another decision. So it's not always about. Like you said, like, it's, I will stand up and sort of make the decisions based about what I want and regularly kind of check in with myself to go, actually, do I still want that? And that's why I love working with you, because sometimes I can, well, as everyone can go a bit flippantly, I don't want this anymore, but actuallyTeresa: Becci, every other dayBecci: Oh no, that's just a bad day, but it'sTeresa: But sometimes those bad days are bad, do you know what I mean? What's the reason you feel like that?Becci: Yeah, no, definitely. But I do, I do feel, well, I've used the word lucky earlier and you well know that I don't like the word lucky. I do feel very blessed to be in a position where I have been able to use my skills. I have been able to set up this thing that I want and I have got the support around me because, you know, you say a lot that I'm very kind in the credit I give to you in terms of where I've got to today because I know that I need to have done the work.It wouldn't have if I hadn't done the work. But also I do feel very blessed that like that wouldn't have happened if I hadn't invested in sort of the support and the help and the community and all of those different things. So, yeah, I just, I do just feel incredibly blessed to have been able to create the business that I want.And like you said, even up to a couple of weeks ago, go, no, I'm changing that again. Yeah. Yeah.And I think in my life there's a, it's interesting because everything we say always has kind of two sides and, and sometimes making. And I'm going to use the word rash decisions, although it wasn't a rash decision, but making a decision of no, I don't want to do that on.Teresa: Yeah. I'm want to do this, or I'm going to change over to here. I'm going to do this thing. Like the difference when Becci does it is she brings her back herself to herself and goes, is this fitting with everything? It's not just like chasing a shiny object. It's not just doing something new or saying something.No, because actually you can't be bothered. Like it, it always comes back to. Is this aligned with me? Is this where I want to be? Is this fitting with my goals? Do I genuinely want this? And that is in itself is a task to do that because lots of us just travel through this speed of business. And I did for years of like, yeah, fine.Yeah, no, do this, do that. And then end up with something that we hate. Whereas you've been really purposeful, which is awesome, you know, regardless of the outcome. And that's given you confidence when. when you talk about the business that you've created, because the business you've created is not one that maybe someone else would want, you know, but you are really strong and powerful about being able to say, but this is what I want.Becci: Yeah. And I think I often find as well, as much as my decisions, and I've learned this actually probably in the last six months or so, they seem like they're impulsive, but actually. They've been brewing for a while because, for example, like, we'll have done half day sessions or whatever, where something's been triggered, sometimes even in my subconscious, probably, without me realising.It's a bit like with the membership I launched last year and we laughed that, like, I had an idea and then two weeks, well, the following day, I literally something up.Teresa: And to make matters even more interesting is I wasn't even in the country and I'm like waking up every morning and there's this whole and I'm like what the what the what the like is going onBecci: what are you doing it's but actually realistically with that I've been thinking for a while I wanted to free myself up to give more myself more time do less done for you work I like the idea of a membership I like the idea of helping more people I just couldn't get what that looked like like it just wasn't quite Like I couldn't get what that membership looked like and then it was, it was because I was on a co working session with other people from Exec Club, and we'd had a coaching call like a few days before where you'd said something to me actually about my framework and all of a sudden it just sort of fell into place and then I did it very rapidly.So I think often to other people it can seem like I do think, you know, like I'm a real action taker, really impulsive, but often it's come from a stream of thoughts, whether it's through working with you or just conversations I've had like elsewhere. But that's the joy of having your own business, isn't it? That, like.Teresa: It is. Yeah. Like, and you're the one who's going to have to have the responsibility of that as in like, you know, it's like the whole, you make your bed, you lie in it like that. And when we've had conversations and we literally just had a conversation a matter of like days ago in terms of this recent change, it was a case of like, as long as you're doing it and it took us ages to find the word, didn't it?Because neither of us could think what it was, but it was like, as long as you're doing it consciously, you're not just doing it from a gut reaction. Although gut. is sometimes something we need to listen to, but you're not just doing it because you're not in a great mood that day or you don't feel very happy that day or something's great that day.So suddenly it's like, well, now I'm going to do this. Like it wasn't coming from that. It was coming from a conscious decision to go, but it had consequences and you have to weigh those consequences up because you're the only one who's going to have to deal with that. You know, Everyone can give their opinion, everyone can give their thought, but actually if you, you're the one who's got to do it, like if you decide, I don't want to work with that person, I'm not going to take that money, then you're the one who's either going to find the money or be okay without the money, or if someone goes, I am going to work with that person, I am going to do that, that's cool, great, you've earned that money, but this is how your life will look, and I think we don't talk enough about that. We see the shiny headlines of six figures or I do this or I do that like we see all that.It's like I sometimes Joe could feel a bit smug about my morning routine, but I get up at six a. m. to do it. I could stay in bed till easily 8-9 most days because I don't often have calls that early.But I could, but I don't. I make the decision to do that. So everything, every decision we make, yes, it's great to have people to have a sounding board, but we've always got to come back to ourselves and we've got to, we've just got to kind of be okay with whatever those consequences might be either way.Becci: Yeah, and I think that that's why I hate the word lucky so much, because we're not lucky. We've made, we have, we absolutely have lots of different privileges, but more often than not, the people that are calling me lucky are also have the same privileges.Teresa: Yes, yeah, they, yeah, exactly.Becci: But we, we work hard and we make choices and sometimes we make really hard choices.And like you said earlier, sometimes those choices don't go to plan and you learn from it. But you know, like I made a choice to invest in myself a couple of years ago by joining Your World by doing various different other things. And I think one of the reasons I find it easier to make those decisions now is because I know my values.I know my North Star and I know them really, really well because we've done them four or five times and gone back and revisited them and gone. Actually, no, I don't want that in there anymore. This is changing, but yeah, I know my values. I know my North Star. I know my purpose. I know my personal mission statement and all these things that people sort of see as luxuries, but actually.Well, I think it was last year at some point we both sort of said, like, as a family, I, because I'm not a decisive person. And that's what I didn't have before I came into the world. It was a lot of like the mindset side of it, which obviously you talk a lot, but it's like, actually, I can make that because when I was trying to make that decision the other day, I looked, I actually looked at my personal mission statement when that's what you want.Like, that's why you're doing this. And yeah, it's going to be really hard to make this choice and face the consequences that go with it. Yeah. But you're taking yourself towards or further towards what you want. So, so, yeah, that is why and that and that is why I give so much credit to you because yes, I had to do the work.I actually had to create the values and create the personal mission statement, but that was missing, I think, from anything I'd ever done before. Like all the experience I had in management, strategy, engagement. Et cetera. I could do that with my eyes
Today’s episode of the podcast is an interview with Fifi Mason, where we are talking all about what self-silencing is and how it can impact you in business
In this episode, Fifi shares some amazing insights into the reasons you might be self-silencing, as well as her top tips to move past self-silencing, so that you can show up for those you want to serve.Fifi Mason is a Personal Brand & Visibility Coach, her mission and purpose is to help individuals with quieter voices show up authentically, amplify their impact and create the change they wish to see in the world.KEY TAKEAWAYS COVERED IN THE PODCAST1. Reasons you might be self silencing and the impact it has on your business 2. Practical ways to overcome self silencing 3. The mindset shift that takes you from self doubt to serving your audience
If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEBuy Fifi's mini book 'Stop Self Silencing'Connect with Fifi MasonConnect with Teresa on Instagram, LinkedIn or FacebookTranscriptTeresa: Hello and welcome to this week's episode of the Dream Business Podcast. How are you doing? So we have another interview this week, which I am really looking forward to, for lots of reasons. I very much admire this woman. One of the main reasons is because she's put on one of the best summits I've ever been to as a speaker.And it's almost like. She quietly just gets on with things and they are all amazing, which is awesome. I love it. So this week we have the very lovely Fifi Mason. She is a personal brand and visibility coach and her mission and purpose is to help. I knew I'd get that messed up. I do this all the time, people, you know, I don't like reading.I shouldn't read on the podcast. So I will just go back because whenever I read a bio, I hate it. You know, that someone was talking to me just as like digression the other day about they're getting a new teleprompter. And I was like, could you even imagine if I had to read a teleprompter? I'd be a nightmare.So. I'm going to start again. Fifi Mason is a personal brand and visibility coach. Her mission and purpose is to help individuals with quieter voices show up authentically, amplify their impact and create the change they wish to see in the world. Fifi, welcome to the podcast.Fifi: Thank you so much for having me. And it's interesting that you're struggling with that because I find it much easier to just read.So, whichTeresa: completely offers it . Yeah. And I do know that by some people, some people script their entire podcast. Mm-Hmm. I lit. Could you imagine? I literal have to read like a sentence. . I I, it would be an absolute disaster. So for me, I am so much better off the cuff the same. If someone wants something prerecorded, I treat it like it's live.So if I slightly mess up, I start again or not start again. I just keep going. Yeah. 'cause if I try to do it perfectly, I will mess it up massively. So apart from being an amazing summit host, which you are, and Fifi is very kindly giving me some of her time, because as you've heard me maybe mention on the podcast, but only very briefly, I am planning a summit in March, which now gives me even more respect for Fifi because it's a ton of work.But Fifi, just tell us a bit about a bit more about who you are and what you do.Fifi: Yes, of course I can do that. So, as you said, I'm Fifi Mason and I am a personal brand invisibility coach and I work specifically with quiet impact makers and quiet coaches, helping them to Show up in a way that feels more natural, aligned with who they are, their personality, and really just start putting themselves out there in a way that feels comfortable to them, without having to be the loudest in the room, the one that's Shouting the loudest in their kind of marketing message, they can still embrace their quiet nature and, and put themselves out there in that way and find a way that works for them.So that's predominantly who I help and how I do it. So.Teresa: And people would find this hard to understand because I am an extrovert and I don't mind putting myself out there, but even I sometimes get intimidated by some of the people who have the loudest voices and often the people who have the loudest voices tend to be the ones who get the business, which Even I find frustrating, so I can't imagine who someone who wouldn't maybe class themselves as extroverted as I am, how frustrating that must be for them, and also how disheartening and how almost what's the point, like, how do you get over that whole, actually I can still create what I want without having to try and match what they're doing, because it just wouldn't be authentic, would it?Fifi: Yeah, and that's the goal really to, to be authentically you. And I think, I think there is a shift going on where people aren't just going for the loudest person in the room anymore. They are going for those who are genuine, authentic and being themselves. And you can see that in the way that people are connecting and the changes in people's.Decisions in their buying decisions, because they're not just going for those that are out there and, and don't, they don't align with, they're going with the people that they do, that they like, that they get on with, who, who have the same values as them, who are just being authentically themselves. But that is often a struggle for a lot of people as well, just to have that freedom and the.And feel comfortable being themselves in front of people. And that's predominantly why I help my clients with really getting clear on who they are, what they stand for, and how they're going to communicate that in a way that feels authentic and aligned and start moving past some of the struggles that they might have, which.which is around, often around self silencing.Teresa: So what do you mean by the term self silencing?Fifi: So, self silencing at its core is when we, when we hold back our thoughts, our ideas, our opinions, and even sharing our story and our experiences for the fear of Mostly potential consequences or mostly perceived consequences, things that we think are going to happen, but tend not to happen.And so it's the struggle of just, just being yourself and really talking about the things that you think about the thing, the ideas that you have, the, the experiences you've had in your life, you find it really difficult to. To express them, to talk about them out loud in the world on social media. Um, and it can, it can really impact the connection that you make with those clients and, and really impact how they perceive you if you're not being your true self.Um, so this is a quite a, quite a big problem that I find. That a lot of, a lot of people face, but predominantly the quieter, more introverted types struggle with this a lotTeresa: more. What do they think? You know, this must be something that, that comes up a lot and I have some thoughts of my own on this, but like, like you said, people aren't doing it because there's a fear.So what is it that they're fearing? What do they think is going to happen if they use their voice, if they show up authentically, if they give an opinion on something?Fifi: Well, it really starts in in this 5 different reasons that I've identified that make. But that kind of show up will help us to see how it shows up.So, so the five reasons, the core reasons we might be self silencing for each one, they, they have different things, different, different scenarios that, that could potentially be holding you back. So, so I can go through those. That'd be great. Yeah. One by one. So the first one is that you worry that those you care about the most.We'll see you differently and judge you differently and this one specific, this one is specifically because it's specifically your close friends and family because they're, they're the ones that we hold or their opinion. We hold that dear to us, so we going to be more fearful of what they think, what they, what their opinion is all of us, then, then someone that we don't know in the world.And I see this show up a lot with those that are definitely new to business when they're doing something new in their business, and they're, they're worried that maybe. Close friends and family, colleagues or ex colleagues, maybe peers in their industry will judge them for what they're doing, what they're putting out there on.If they're, if they're just suddenly showing up on social media, if they, if they. Saying things that, that people have just never heard them say before, who, who know them. They're going to be surprised and start questioning, well, why are you all of a sudden doing this? This, this is not something you've ever done before.Teresa: And I don't think that ever changes. Like even for me, where the people who bother me the most are the people that know me, like, you know, I'm putting something out soon where. It will be really vulnerable and I'll be really open about, you know, something that's happened with me and I'm not concerned about my community knowing I'm concerned about my ex husband seeing it.I'm concerned about my ex mother in law seeing it. I'm concerned about my family potentially seeing it and not knowing those things about me because for some reason my community feels like a much safer space than going and having those conversations. So I think that is something to to bear in mind that actually that That happens to lots of people in lots of ways and, and even when I have been so open and so, you know, vulnerable and authentic in the past, it still feels uncomfortable.So what would your thought be then if someone is feeling that? What would your thought be or how would you talk to them about getting over that? In the nicest sense of the word.Fifi: It's a good point you made just then that this is, this is often comes up in different stages of business as well. So all, all of the things that I go through today, they, they could happen at any stage.They, they often happen a lot earlier on if you really do have a struggle with, with some of these things. But I see, especially those who once they have established or have a really established. Following, they are more hesitant to start changing things and doing things because they don't want to lose people.Teresa: Yeah. So there's. And you got more to lose at that point. Whereas I think when people get started, they're like terrified of putting something out there and you're like, well, you're lucky if someone will see it. Like it's when you have a following and when you have people that you think, Oh no, people are definitely going to see this, that it gets even more scary.Fifi: It does. So yeah, a lot of these challenges can come up at any stage, but. With this one specifically, what I find helps the most is to, is to just, instead of just all of a sudden going out there and, and expressing these things to the world, it's to, it's to take little steps to be more open and honest in your day to day interactions with family and friends and just talk to them about stuff.So it could just be Even if it's, you've, you've changed your opinion on something in society, in, in the world, and you want to start expressing that, but you, you don't want to just put it out there. So you would just go to, to your partner, maybe the first person you would talk to about it. Express it to them and then maybe it's a family member and then maybe it's a close friend and, and it's just taking those gradual steps so that you are not just all of a sudden out there in the whole world saying these things for the first time.And even so, that can be kind of daunting as well to, to take those steps, so.Teresa: Yeah, I was going to say that because in some ways. Like the people who have been in my world the longest are the people that know me the least because they've not moved with me. Like one thing that I talk about and I've talked about in therapy is the fact that people don't like you moving positions.They like the status quo. Okay. So they like the, the person, the box that you fit in and have fitted in for years. And if you start stepping out that box or especially my. you know, for me, the minute I started stepping out of that box and going, but I'm not like that anymore, or that's not how I want to show up anymore.Actually, I don't want to play that role anymore. Those people closest to me are the ones that are struggling with it the most. And it's almost easier for me to show up fully authentically in my business and publicly. And And for them, for me to think in the background, they might look at this going, you know, whatever.And it's like, actually, you couldn't accept me moving on or you couldn't accept me changing or tweaking or showing up in a different way. And that problems with, you know, like, you know, so it's really fascinating that, you know, it's not just as clear cut as showing yourself to the world. There are different people in different times of your life and different, you know, sort of relationships that you will go, that's tricky or that's hard.What's fascinating about my relationship with my husband is he never watches my stuff, never listens to my stuff, never reads my stuff. So I joke that I've divorced him like three times on my podcast and he wouldn't have a clue because he doesn't pay any attention. So like, you know, he's funny, but also what's funny as well is like, I, I've got family members who aren't on social media at all.And it's like, how do they know what's going on in my world without me actually having to go and tell them? Because they don't see it. Like, and I know that sounds ridiculous, but we are so used to that world that actually, and actually that one to one conversation is so much harder than me just going, Hey world, this thing now, or.I did this like, like, so for instance, my podcast hit number one in the marketing charts in the UK on Apple. And I was obviously so flipping proud, like so, so happy about it. And I posted it on social and I shared it and I sent it in an email and they did all that stuff. And yet some of my closest family don't know, and I don't know how to tell them.I don't know how to go to them and go. Hey, listen, like this thing happened to me because I don't want to look like a big head or I don't want to, like, how do I bring it up in a conversation? Like, so it is really fascinating that actually maybe if the fear is you're concerned about what those people say because you've had a bad experience doesn't mean Actually, the, the people not in your immediate thing might, you might find it way easier to do than your immediate family.So yeah, it's so fascinating, isn't it?Fifi: Yeah, it is. And actually, that is going to lead on to the next one. Awesome. Just want to, yeah, the, the flip side to this is that you might struggle more like talking to your closer friends and family about things because. you've already built your tribe who know you, trust you, all of that.Like, and that's the dream, isn't it? To be able to do that and have those, have that community and have those people. So, so building that and being the authentic self to do that is, is the perfect solution. But if you do struggle with expressing things to closer friends and family, The other thing that you could start doing is, is really just, I find I write about things a lot and get clear on how I want to express it and then you can then approach it.But yes, this ties into the next one, which is you feel responsible for other people's feelings.Teresa: Oh, that's a good one.Fifi: And this, this actually, it does tie into what you were saying there, because I often find that When you're, when you take on the responsibility over the people's feelings, it means that you're less likely to share certain things, like maybe that you've been successful in something, that you've accomplished something, because you don't want to feel like you're bragging, you don't want to show off.You don't want to put them down all of those things. So it's kind of comes from that perspective and this also shows up when we might be being more salesy in, in our content as well. So. Worrying that when we're putting out those offers and, and actually telling people about our services, that they're going to get upset or angry or frustrated or irritated because we're being too much, we're sharing it too much when often it's the complete opposite and we're not doing it half as much as we should be.Teresa: And again, that one was, that's so good. So I think as a rule of life, knowing that you can't be responsible for someone else's feelings, and, and this is where this falls into the whole boundaries thing as well in terms of like, so, You might put up with something. So let's say, you know, I've talked about this before on the podcast where I had a friend that we used to go and see.And every time I went to see that friend, they would start some debate with me and would make it really uncomfortable. And I didn't want to rock the boat. I didn't want to, you know, cause anything. So I just kept quiet, which I know some of you will find very hard to believe, but I did. And actually what I was doing was I was putting no boundaries in place.I was devaluing me and my feelings. So I was going, it's okay for me to feel like this as I don't want to risk them being feeling in a certain way, which meant they just carried on and I put up with it, which ultimately And then I resented it. And then, you know, now I finally put the stop in and went, No, I'm not dealing with this anymore, but you can't be responsible for someone's feelings.You can put something out how they choose to take it is entirely up to them. And you're not saying that they're wrong for feeling that way. You're just saying it's not your responsibility. So, so yeah, I love that one Fifi. That's a really good one.Fifi: Exactly. And so not a solution, but a way around this is just knowing what you are responsible for.Yeah. And that is the delivery, the word choice that you might. You might actually choose to express yourself and doing your research as well is one of those things that you can do if you've got a strong opinion that you want to share on something, make sure you, you've done your research and you know that your stance is something that you truly believe is true.And so just being clear on what you're responsible for, I mean, You can, yeah,...
Today’s episode of the podcast is an interview with Roseanna Croft, where she talks openly about her forced spiritual awakening, by way of cancer diagnosis, and her journey through to remission.
Roseanna is a Jungian Life Coach and meditation master who helps women create a life they truly love living, in alignment with their truth. Her passion for spirituality and self-discovery helped her completely turn her life around and she now helps many others do the same.Roseanna is also an author, speaker and YouTuber on the topics of spiritual growth and personal development.KEY TAKEAWAYS COVERED IN THE PODCAST1. Roseanna's journey from cancer diagnosis to being cancer free 2. The importance of getting aligned with your version of success 3. The alignment between your goals and your likelihood of achieving them
Disclaimer: neither Teresa or Roseanna are experts in cancer or treatment for disease and illness and this episode is not intended to advise anyone on how to treat their own cancer or diagnose an illness. This is purely an account of Roseanna's personal experience including some spiritual and some scientific backed practices that she used throughout her journey. If you are facing your own cancer journey then please do speak to medical professionals and conduct your own thorough research, and choose what is right for you.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Roseanna on InstagramFind Roseanna on YouTubeListen to Teresa's episode on Roseanna's podcast, The Mandala Effect Connect with Teresa on Instagram, LinkedIn or Facebook TranscriptTeresa: Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing. An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in.In each episode I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started.Hello and welcome to this week's episode of Your Dream Business podcast. And as always, I'm your host Teresa Heath-Wareing. How the Devil Are You Doing? So this week we have an interview and I'm very excited about this interview because I'm having so much fun actually with these interviews because I'm just interviewing people I know and love, which is ace.And it was almost like when I first started the podcast or when I go back all that time ago and think about who I interviewed then it was like, It was almost my ego going and actually this is a perfect thing to talk about today, given who I've got on, but it was almost my ego going, you should have this person or you should have this person and that almost, and I'm not, I think I wasn't even open to the idea of actually interviewing people that I know and love because I was too busy thinking, oh, I need this type of person or I need this type of person.So when I bought the interviews back at the kind of end of last year. I just bought them back with like, I'm going to do this person. I'd love to chat to this person. I'd love to chat to that. And I think as time goes on as listener of this podcast, you will start to see some interviews that might be a bit different to the some of stuff we've done just because I find stuff fascinating.So anyway, today I have the very amazing Roseanna Croft on the podcast. Roseanna is a Jung, I think that's like, that is Jung. Thanks. Okay, . So this is how bad I am at intro people. Do you know, so she's a young life coach and meditation master who helps 'em create a life that they truly love living in alignment with their truth.So I'm gonna, that's all I'm gonna do about a bio. 'cause her story is part of what we're gonna talk about and that's what I would read. But the young word is written funny, just in case you're thinking she can't read the word young. It's written. J-U-N-G-I -A-N because it's Carl Jung.Roseanna: Carl Jung yeah. Yeah.Teresa: Yeah. So anyway, welcome to the podcast, Roseanna Croft. Welcome.Roseanna: Thank you so much for having me. This is exciting.Teresa: I'm excited because your story is kind of amazing. I want to just start by how we met. How many years ago do you reckon now? Five. Gotta be.Roseanna: Got to be.Teresa: Easily. So we met at a membership meetup. So it was, we were both in a female entrepreneur association and they had a Christmas meetup and we met and then just became friends ever since.And then obviously the pandemic stopped us seeing each other in person. And then your life took a real turn. And then we managed to get back on track, which is amazing. Cause I'm so grateful. That's the short version. Now let's dive into the long version. So let's start by saying, I want us to go right back. Actually.Normally I go, you know, who are you and how you got to how you are today, but let's start. So when I first met you, you were Roseanna Croft Jewelry.Roseanna: Yes.Teresa: Tell us about that business.Roseanna: Okay, cool. So, when we met, I was the owner of Roseanna Croft Jewelry, which was a fine jewelry company, and I would design bespoke engagement rings, and I would redesign heirlooms, and I did it all from my shop in rural Derbyshire.And I had a workshop and I was seeing private clients and it was amazing. And I was building this business that was at the time deeply ingrained in my heart. It was my passion and, and I loved it. And I was going to take over the world. I was going to rival Cartier and Tiffany and I had all of these incredible dreams and I was creating collections to help women fall in love with themselves.And I was.Teresa: Yes, I remember.Roseanna: I had all of these amazing dreams and plans. And then we had the pandemic and I closed the shop and I moved to London and I pivoted. So as everybody had to in the pandemic, I pivoted to offer solely online. But then I would see private clients in London as well. So I kind of, in a way, even though I closed the bricks and mortar store, I expanded, or that's what my ego told me I was doing.Teresa: It's a bit funny, this stuff that we're like, Oh, this is what this means.Roseanna: Yeah, yeah, yeah.Teresa: Let's just go with that.Roseanna: Well, as you were saying about your podcast, I was like, yeah, that's what, that's what I did, I need these names up, but yeah, so then I moved to London and, in a pandemic and, and my business was the most successful it had ever been.I was attracting clients all over the world. Yeah, just really living my dream in one sense and in another sense I didn't stop to smell the roses. I was extremely anxious, very stressed and deeply unhappy, which at the time I probably didn't realize.Teresa: And also at the time Your brand and your business fitted perfectly with how Roseanna showed up. Like, champagne, VIP, fine life, like, it all fits perfectly.Roseanna: Only the best, darling.Teresa: Yeah, well, aren't we both? But like, and it fitted that. And it almost like And obviously we'll get to the transformation, we'll get to like where we are today, but it's almost like they are two ends of a spectrum. Like we started off luxury, fine jewelry, expensive stuff, like I said, you know, private clients, drinking champagne, going to the best hotels, meeting the fanciest people.And on the surface that looks like everything that everybody wants, but you weren't happy.Roseanna: No, no, I wasn't happy because I was always chasing more and always chasing what other people told me would make, would like society tells you will make you happy. Because when I started my business, I was 24. So I opened my shop when I was 24 years old.Teresa: Which quite honestly, but.Roseanna: I had no idea what goal was. I, I just wanted to open a shop and I just, I was so naive and innocent and I just wanted to open a shop and I wanted to have this, I wanted to recreate the job that I had when I was living in Australia. We had amazing clients. We sold amazing jewelry and I wanted to make that for myself back in the UK.And then I learned what goals were. And then I learned that like joined memberships like the Female Entrepreneur Association. And I learned that. I could have anything that I wanted, but hold on. What did I want? Yeah. I wanted, I didn't know what I wanted. So I, I then latched onto what society told me success was.And that wasn't my version of success. So that made me unhappy. That made me miserable. That made me stressed. It made me always chase this idea of more so that I could make myself in some way, feel good enough to have the things I had.Teresa: Yeah. Yeah. Yeah. So all was going well. All was good. You, and there was a couple of things that actually about your story and where you started kind of blows my mind.One, you're young, like you're much younger than me, but you started your business really young. And actually I remember when we first met or the first few visits we had, cause we used to go for lunch. We were even back in the day, we were ladies that woo woo because we loved a bit of woo woo. But like it never seemed like you were that young.You had a very mature head for someone who was so young. So not only did you create this business when, when you were the age you were, but also you created like a proper business, like, and they say that jokingly, but like, and I say this all the time that, you know, people have bricks and mortar businesses.I'm like, You've got a real business now. I joke people. I don't think, I genuinely think we have real businesses, but, but there is something about having a business with equipment. And also, I didn't realize you did the thing. So Roseanna was the one that only designed the jewelry. She made the jewelry she could make like, and it blew my mind.So that was all crazy. So. On the surface of it, you were going along, life is wonderful, treating you really, really well, and then what?Roseanna: Well, if we just forget that little thing that stopped the whole world.Teresa: Yeah, small pandemic, move on.Roseanna: Small pandemic, 18 months. So, we came, we were just coming out of the pandemic, and I started to realize that I was anxious and that I was unhappy, and I started to address it, you know, in the way that we do address it, and I was watching some personal development stuff, I was reading more books about personal development, I started doing things like changing my relationship, upping, not just like swapping my relationship, sorry, I ended up relationship.Teresa: You're out, you're in. That's why we didn't see each other for a while. Yeah. I didn't mean to cut.Roseanna: And then I started up in my health routine and I, I was a runner, so I used to run before the pandemic. The pandemic stopped like any form of exercise for me, really, unless it was to run to drink a can of beer by the river or whatever.And then, so I started up in my health routine and I noticed that I couldn't, I had a pain in my breast. So I was like, Oh my God, I can't, this is real inconvenience, real inconvenience, but I suppose I should go to the GP because I'd had some cysts previously on my ovaries that had burst and caused me loads of pain, ended up in A& E, that kind of stuff.So I knew that I had to pay attention to my body. And I went to the GP, basically was kind of ushered through the, the motions of checks and biopsies. And I was diagnosed with triple negative breast cancer. I'd just turned 30 and I was like, this is going to be my year. I was seeing more success in my business than I ever had.I'd just come out of a relationship. I'd just moved into my dream apartment on one of the fanciest streets in Fulham. My ego loves that part of the story. Like, oh, it's doing so well.Teresa: Do you see my apartment? It must be doing so well.Roseanna: There's a Michelin star restaurant on the end of my street.Teresa: I mean, how fancy is that?Roseanna: Yeah, but then on the other end of the street, there's a chicken shop that's also like a drug den.Teresa: Yeah, but we don't talk about that. That's not what we show on Instagram. I love it.Roseanna: So, yeah, so then I was diagnosed with, I was six days of having moved into this apartment and I was diagnosed with cancer four.Teresa: Like I can't even think like age 30, getting that diagnosis.Just explain the what you mean by, did you say triple negative?Roseanna: Triple negative breast cancer. So it is a rare type of breast cancer. And it's, it's caused by the genetic mutation of BRCA1. So, Angel this is what Angelina Jolie has, that's kind of what made this BRCA thing famous, because then she had a preventative mastectomy, so then she wouldn't get breast cancer.And if anybody's watched The Bold Type on Netflix or Amazon Prime, which is Great show and they talk about it in there, but otherwise it's quite rare. Nobody really knows anything about it. So it's a genetic mutation and it means that most breast cancers are hormone receptive, they're hormone positive.So estrogen positive, and this isn't, it's like totally genetic. So the normal treatments can't treat it so like she would do nothing for it. So it was, I was then faced with five months of chemotherapy and a double mastectomy and reconstruction or if I wanted that, which I did, to, like, it was, it was intensive chemotherapy that was apparently the only way that was going to get rid of it.Teresa: Wow. So is it as simple as saying Okay, my business goes on hold.Roseanna: No.Teresa: What was going through your head?Roseanna: So this, the first person I ran with was my coach at the time. And I said, It's, I've been diagnosed because we've kind of had some conversation, I've been, I've been diagnosed and he said to me, you have all of the tools that you need to get through this, like, this is what you have been training for, because we knew that things were changing in my life.We didn't know what the clues were there. And I'd been into personal development for years, I'd read the books, I kind of knew what was going on, so I switched on warrior mode, and I think this is what happens when most people are faced with a challenge or a transformation, they switch on warrior mode to get through it. So I switched on warrior mode, and, and I just went, right, okay, so this is This is how I'm gonna deal with this.And the, to be honest, the first three weeks were total scans. I like, egg freezing type stuff. And then I started chemotherapy. But I knew throughout that I was going to keep on running my business because it was doing so well. Mm-hmm. And being a self-employed person living in London. And I say that, you know, I kind of joke about the fancy street thing, but, but it's not, it's not cheap.Even, I mean, it got a very good deal coming off the back of COVID. But it's not cheap to live in London as a single woman running a business. Now, previous, like prior to cancer, fine. Yeah. Being diagnosed and then thinking, okay, so what now? My cut, I tell myself, like the only option I really had was to keep on working.And I did. And I actually had some of the most successful months financially, but it wasn't sustainable. It was, I needed rest, I needed to stop, and it wasn't sustainable.Teresa: If you were, if you could have gone back to yourself then, what would you have said now?Roseanna: I'd stop working.Teresa: Yeah.Roseanna: I would have put it on hold, I would have stopped everything, I would have, and it makes it quite complicated because finances, right?Like, I didn't have A, a bed. Like I didn't have a sa, I didn't have a savings account.Teresa: Well, I think most business owners don't. Most people don't.Roseanna: No. No, because we put everything back into it. Yeah. Especially for the first few years. Like I was on year six or seven of business and I did have savings, but it was at a cost to take them out.So they're in. You know, all of these like ices and stuff, so you lose a lot of it if you take it out. So, I didn't really have a financial option. Universal credit doesn't scratch the surface. So, I actually, when looking back, I didn't have another option. Really, unless I could have moved home, but even actually I couldn't because my parents had just sold the house and we're living in a caravan.Teresa: So no, that's not ideal either, especially when you're recovering.Roseanna: And I was like fate as fate would have it. My synchronicity, my flat was a five minute Uber ride from a breast cancer specialist hospital. I had one of the best surgeons and oncology teams in the UK. I had friends around me who would drive me to the hospital.Like I was in such a fortunate position, but you know, business, it was a really tricky one and to be honest, actually, it's some, it did give me some real joys having the work I designed. I had a client come over from New York and he was flying his fiancee over for her surprise 30th birthday party. I'd just had like chemo the day before Rawson's in and he, I met, they came around to my house and I showed them like a selection of yellow diamonds that this was all a surprise to her.And I showed them this selection of yellow diamonds. We were going to create this necklace for her and we did. And it was amazing. And that was one of the highlights of that time for me. I got to. It was still a positive because I loved it so much. It was still a positive, but the stress and the strain of thinking, well, how am I going to keep a business running whilst surviving physically is challenging.Teresa:...
Today’s episode of the podcast is all about making sure you are in a position to set your goals for 2024; so if you haven't set yours yet, or you need to add detail to the ones you have, then this is the episode for you!
I delve into how you can ensure that the goals you set are based on what YOU want, what YOUR business is, and what season of life YOU are in.And the best bit?This episode comes with a free goal setting workbook, that you can fill in whilst you listen or at a later date!If you loved this episode, then please feel free to go and share it on your social media or head over to iTunes and give me a review. I would be so very grateful. KEY TAKEAWAYS COVERED IN THE PODCAST1. The questions you need to ask yourself before you set your goals 2. The questions to ask yourself during the process of setting your goals 3. How to break your goals down into actionable steps and avoid self-sabotage
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEDownload the Goal Setting workbookSecure your spot at my Insider ExperienceSign up to Teresa's email listConnect with Teresa on Instagram, LinkedIn or FacebookTranscriptWelcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in.In each episode I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started.Hello and a really warm welcome to this week's episode of the podcast. And as always, I'm your host Teresa Heath-Wareing. How are you doing today? So I am coming to you with a solo episode today because we are midway through January. And I want to do a quick check in with you to see if you have given some thought to what you want to achieve this year and whether you have set your goals and planned out what they are and how you're going to actually plug them into your day to day life to get them to be achieved.So what I thought I would do is, as you well know, this is my jam. Like, if you're new to the podcast, if this is the first time you're listening to an episode, welcome. I am so grateful to have you here. But I am all things goal setting. Like I love this stuff. I am a qualified coach and part of that coaching that I offer and what I do is in and around goal setting.And this is something I have done myself for a really long time. So. I am a big fan of it. It's proven to work for me. It's really helpful for me. Now, I'm not saying that everybody will find it useful or helpful. Some people are super creative. They might not want to set goals. But for me, one of the reasons you do is that you have a kind of true north, a guiding star as to where you are trying to get to.And if you don't know, and there's the analogy of like, you know, it's like having a map, no idea where the destination is that you could just waste your time going around and running circles because you're not entirely sure where you're trying to head. And that's exactly how I feel when we do goal setting.And when we run a business, what is it that we actually really want? Now, one of the things I am super passionate about is making sure that these goals are based on you, what you want, what your business is, and what season of life you are in. Because that makes a humongous difference to the goals. It's all well and good watching other entrepreneurs, other business owners and think, Oh, well, they have achieved this.They think that this is a version of success and therefore that's the version I should go after. But actually that might not be what you want. And depending on your season of life, it might not be appropriate for right now. It's not to say that you never want to earn X amount of money, or you might not want a huge team, or whatever it might be.But right now, is that right? Is it fitting with you, your family, your needs, and like I said, the season of life you're in. And by season of life, what I mean is What is important to you right now? Is it that you have young children and you need to be present for them? Is it, I know one of my friends, their child is going through exams.So actually come the summer, it's going to be a real tricky time for them. So they need to put that into consideration. 2023. It was a huge growth year for me from a personal point of view. And that season of life actually meant that I didn't put as much into my business as I would have liked, but it was the right thing to do to invest that time into me and getting me to where I am today.And all that will come clear. I'm going to be doing an episode very, very soon on that as to what happened. But goal setting is super, super important for me to kind of look and attract and go, where am I trying to head to? What is it I want out of the business or this year or. And again, it's not about seven figure launches working from a beach.Now, if that's what you want, great, let's go for those goals. But just because other people go for those goals, you don't have to do the same. Yours can look very, very different and that is fine. So what I thought I would do today is this year I actually tweaked my goal setting worksheet that I do with my clients and my members and within the executive club, my mastermind.So I thought I would give you an opportunity to download a goal setting workbook, which I have put together really, really quickly. So don't expect like the most beautiful of landing pages, but I've put together a goal setting workbook. And in this episode, I'm going to talk you through some of those exercises in there.And if you have the workbook, great, you can download it and maybe listen along. Or if you just want to listen and make notes in a notebook, then absolutely fine. Or if you just want to listen and do it in your head as you're driving or getting ready or whenever you listen to this podcast, then that is fine.But I do think it's super important to spend a bit of time and I'm not going to dictate how long, but a bit of time giving this some thought and making a plan for 2024. So I guess I should start by telling you where you can go and get your free download. So if you head to https://teresaheathwareing.com/goalsetting, then you will find the free goal setting workbook, which you can work through with me as I'm speaking, or you can do it in your own time, or you can just listen to this podcast and make some notes in your head, like I said.Okay. So the very first thing we do, and I know it feels a bit dull and a bit boring, and sometimes I get a little bit embarrassed, like, Having to take people through it again and again, because I think surely they know this by now. And it's not about, they don't know it. It's the fact of giving them space to do it.We need to review what happened in 2023. Now, the only way we can improve, we can move forward. We can make changes is by understanding what happened in this last year. Now, the aim of this isn't to beat yourself up and be like, you know, well done, me didn't do as much as I said. The aim is to learn from it.So the first thing we do, and the first thing you'll see in the workbook is what went really well this year. And this is like typical me, but when it was New Year's Eve, it was my daughter and my husband and I, and I almost did like a whole year review with them. I didn't get my workbook. And I did choose more fun questions, but we talked about what went well in the previous year for us.So this is something that we do in our personal life as well as in the business and it was really good. It's really nice to remember what happens. Now for this bit I always go back through my phone or I go through my photos or I look at my calendar to remind me what happened this year because believe me when you're sitting down and reviewing the previous year.That kind of January, February, March feels like a million years ago. And actually what's always fascinating is kind of looking at it and going, Oh, okay, gosh, that was all that time ago. And I'd forgotten that even happened. So what went really well this year? So make notes of them, what happened, what was really good.Then we look at what didn't go as planned in 2023. And the reason we look at that is because we need to see where we didn't make the moves that we wanted to. And there could be a million reasons for this. It might be that you put it on the, in your goal setting, or you thought you were going to do something, or you tried to do something and it didn't quite go to plan.And that's okay. You know, part of being a business owner is failing and getting back up again and failing and getting back up again. And if you think we can go through this entrepreneurial life and never fail and never have something go not to plan. Then we're really mistaken because that can't happen.Every single year in my business I have a very long list of things that didn't go to plan. Now, you might not know that you might not see that. Look at it. Instagram. And I will talk about it because I do. However. there's always things that don't go to plan. So make a sort of a list of what didn't go to plan. And then the key bit to take from both of those sections, which is the next in the workbook is what did you learn this year?So what did you learn by those two things? So the stuff that went really well and the stuff that didn't go so well, what did you learn from it? Because that's where we're going to be able to start making those shifts and changes going into 2024. It might be that you learn, actually, that was not that important to me.So I'm just going to literally ditch it off. It might be that actually I did this and I got this. So if I want more, I need to do X, Y, Z. So what could you learn from those answers that you've already put in? And then the next question is, what do you plan to do differently in 2024? So those are the kind of setups in terms of like the main kind of review of the 2023.The other thing I've put in this workbook that you can download is what marketing have you done? What worked, what didn't, and what do you want to do in 2024? Because this will help you understand the marketing kind of framework. Again, if you put a lot of time and effort into a particular marketing plan and it didn't work, then you probably won't want to do that exactly as it was for the following year.You might, it depends. But then the key bit about this is doing the goal setting. So this is the whole point. You can't goal set for 2024 if you've not reviewed 2023. The other thing that's super helpful, and the reason I'm doing this episode is because, and I probably should have said this at the beginning, but come the 22nd of January, running through to the 26th of January, I am running an insider experience in the club.And as part of that insider experience, I am doing some really cool sessions that will help you with all of this if you need some help. So one of the first things we're going to be doing in that week, which I was just about to talk about, hence why I'm mentioning it now. Is we're going to be doing a wheel of life. Now, this is the next thing I get people to do when we're doing this, these exercise, because before we can sit down and go, okay, we reviewed.So you reviewed the previous year first, before we can decide what goals we want to set for this year, we need to have a look at where we are today and what the wheel of life does. If you've not done it before, or even if you have done it before, having that space to do it and run through that exercise with someone is really, really effective.So. Okay. In that wheel of life, you decide the areas of your life that you want to look at. And I'll give you examples of this in the free session. And then we rate them and we look at what is it we really want from them and what is it that they are doing now. So let's say, I don't know, let's say your health, you rate at a 5 out of 10.And so then I'll get you to think about, well, what would make it a 10 out of 10? So what would health, what would you like it to look like? As to why you only scored it five. And then once you know what you would like it to look like and where you are today, then we can take some actions and then we can set some goals as to how we can get further up that sort of sliding scale to 10.So that's how we can then decide whether that's important enough to go into our goals. So, like I said, in part of part of the insider experience, we're going to be doing a wheel of life. I think we're doing that. In fact, I should probably find this out if I'm actually going to be speaking to you about this in this call.So we are doing the mindset call on the Monday, the 22nd. We're doing it seven o'clock, 7 PM UK time, which if I was really helpful, I'd be telling you what time that is for Pacific and Eastern, two seconds. And I will go to the right link and I will tell you what time it is. Okay. So the mindset workshop is going to be 11 AM Pacific time and 2 PM Eastern time and 7 PM UK time.So that first workshop, which is entirely free. The whole week is free is looking at the wheel of life, which is then going to get us ready for doing a later workshop, which is going to be on Thursday, the 25th of January at 4 PM UK time, 8 AM. Pacific time, 11 a. m. Eastern time, and this is going to be the goal setting section.So, we are going to take some of your goals and I'm going to show you how to split them out over quarters and how to set quarterly goals. Because if we can split them out and set quarterly goals, then we can actually go to achieving them. The problem is when most people do goal setting, they literally just write annual goals and then they wait till the end of the year and then review them and go, Oh no, I didn't get them.And they don't know why. And the reason is because you haven't given it the kind of, you haven't been paying attention to it all the way through the year, but also you haven't been breaking it down. And that's what we're going to be doing in that session. So not only will I be helping you set some of those goals, but also let's see how we can break them down so you can actually achieve them. Anyway.So yeah, that's on Thursday, the 25th of Jan. And again, that's all free. Also, by the way, there is an amazing session on the Friday. I've pulled out all the big guns for this week on how to set pricing with confidence. So I know that pricing is a big thing and you might have one of your goals as. I want to increase my income, which might in turn mean you've got to increase your prices.So how do you know if it's the right price? How do you know if people will pay for it? How do you know if you're too expensive, too cheap? Who should you listen to? So we're going to be going over all of that and that's going to be on Friday, 4 p. m. UK time, 8 a. m. Pacific and 11 a. m. Eastern. Okay, let me get back to the workbook and to the plan as to what we do.So, like I said, naturally, the next thing you would do is a wheel of life to help you understand what parts of your life you want to change and improve and to decide then what goes on your goals. And We try and do goals between anywhere between kind of six and ten or twelve, like you get to decide your goals.Now, what I don't want to happen is you to have twelve massive goals that quite honestly are going to completely overwhelm you. Again, that's really important. So you kind of want to balance. You don't want them too big. You don't want them too small. So the first thing we do is come up with the main goal headings and the main goal areas.And we literally just in the workbook, it literally just says one goal, one goal, two goal, three. But the important bit is the breakdown of the goal. Now, the reason we need to break down the goal is for all of the reasons I've already said. One, we need to make it so that we specifically know what it is we're trying to achieve.So having a goal that says I want to get healthy is not a goal because how do you know when you've achieved it? You don't. Like, what does that measure of getting healthy look like? Or I want to earn more money. Well, how much more money and how are you going to go about doing it? And that's why, like I said, People's goals often don't make it past the written right in the first goal down.So in the workbook, what I give you is a goal deep dive. So in the goal deep dive, we look at whether it's an achievement goal or a habit goal. That's just so, you know, because obviously if it's a habit goal, you want to get it on your habit tracker. So one of my goals is to ensure that I am. I've started a new morning routine.I will share that with you at some point, I'm sure, but to make sure I'm doing my morning routine. So that would be a habit goal and achievement goal for me would be to build my email list to a specific number or to launch a summit that I'm doing. So you would write your goal summary down. And then what I do is I get them to break into three mini goals.And this way we can make sure that we can start to see where the actions are going to take place. So the example I give in the workbook is let's say you want to build your email list to a thousand subscribers by the end of 2024 so. That goal is the goal summary.And then when I break it down, the three mini goals, which are more like the actions are, I might run ads throughout the year. That's mini goal number one. Mini goal number two might be have three different lead magnets. Mini goal number three might bemake sure I post about joining my list. So those are more specific goals that are verging on actions in order to get you going with this main goal.So. Then I get them to identify three next steps that they can take. Again, we want to make sure that we're actually moving forward. So not kind of like just, you know, I'm going to run ads throughout the year. Well, what is the next thing that I can do? And in an ideal world, this is where we start to break it down into the quarters, into the weeks, into the months.So the next step with running the ads would be plan when I want to run ads. And research, what kind of ads to run. The next step for the different lead magnets would be review currently magnets and come up with ideas for new ones. Then the third one, which is make sure I post about joining my list. My next step would be adding...
Today’s episode of the podcast is an interview with Aneta Ardelian Kuzma, where we are talking all about how can we align our daily choices in order to help us achieve our goals.
Aneta is a holistic life coach, executive coach, wellness expert, and yoga, meditation, and breathwork teacher. She is the host of the podcast Live the Width of Your Life. On her show, she explores what it means to live life more fully, with intention, gratitude, and joy.She also recently published her first book, titled Live the Width of Your Life: 365 Daily Meditations on living with purpose, passion, and peace. Her passion is helping others to create lives of purpose, passion, and peace. KEY TAKEAWAYS COVERED IN THE PODCAST1. Productivity habits and rituals to help you be more successful 2. Setting boundaries and protecting your energy as a busy business owner 3. How to know when you're being kind to yourself and when you're self sabotaging
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODECheck out Aneta's websiteConnect with Teresa on Instagram, LinkedIn or FacebookTranscriptTeresa: Hello and welcome to this week's episode of the Your Dream Business Podcast. How are you doing? So I hope you've had a good week and actually by the time this recording comes out, it's really early January. So I'm wondering whether you've done your goals, whether you've sorted out what you're going to do for this year.If so, and even if you haven't, this is going to be a great episode for you because my amazing guest today is going to be talking about how we can break down those Goals so that we can create daily actions to align with what we want from our dream life and what we want from our dream business. So I am very excited to introduce today Aneta Kuzma. How are you doing Aneta?Aneta: I'm so well, Teresa. Thank you so much for having me on the show.Teresa: My pleasure. So I was introduced to you cause I did your podcast and it's always so lovely when we can do like a podcast swap because it's like. You don't just get to have one conversation. You get to have a couple and that's really, really nice.Aneta: I love it. And I love that our communities get to participate in these conversations with us as they listen afterwards.Teresa: Yes. Do you know what I did once that was such a good thing? And I should really do it again. I did a two part podcast with someone else. So part one was on mine and part two was on theirs. That's such a cool idea.Aneta: I love it. Such a great idea.Teresa: It was really, really good. And again, introducing people to each other's podcasts and stuff. It was really cool. Anyway. Anyway. And this, I would like you to introduce yourself and explain to us how you got to do what you do today.Aneta: Sure. So, and that's a Kuzma and, it's interesting.I used to be in banking. So I would say the short story of my life is that I was the type of person who just followed all the rules. I did what I thought was expected, you know, went to the right school and got a good education and started my family and found a great job. And I wanted to work for a company that I could grow into the company and my career and raise a family.And, at some point during that time, I recognized that this was probably not where I wanted to finish my career. I still had another chapter in me. So. In my mid forties, I hired a coach and I really wanted to figure out what do I want to do? What is my purpose? What is my mission? And I say purpose with a little P it doesn't have to be a big one.We typically get overwhelmed with that. And so, I started my own coaching and consulting business. And when I started my business, I said, I want to build a business that is so aligned to who I am, that is just allows me to take all the things I'm super passionate about and pull them all together. So I do a lot of one on one coaching, my, I do group coaching.I also teach yoga, meditation, and breath work. I think I continue to expand and add to the things that I do. And as Teresa mentioned, I have a podcast and, I'm also also an author and, Really what I love to do is I help people, typically professionals and entrepreneurs identify what is it that is a successful life for them?How do you redefine success? And then as you said, what we're gonna talk about today is how do you take daily aligned actions to build that life and help you achieve all of your goals?Teresa: Love it. Love it. Love it. So a couple of things. Banking to breathwork, it's not a natural alignment really, is it? Or does it appear to be?Was that like, did it feel like when you were in banking that something was not right?Aneta: Yeah. So I've been a yoga practitioner since, you know, my twenties, so for a very long time. And so definitely early adopter of that and meditation, always very interested in spirituality and took a lot of comparative religion courses in college.And so I always felt like there were two separate parts of me and now I get to integrate them, which is, you know, the spiritual inquisitive, curious part, and then also the professional part. And what I love to share with people is that it's not either, or it could be, and, and you can build an integrated and balanced life.And you get to define what that looks like. So while I was in banking, people knew that I was going through yoga teacher training and that if I had the door closed, I was meditating. So it definitely wasn't a secret towards the end. It was at the beginning, but once I knew I was going to be leaving, eventually, I just started to bring more of myself to where I was.Teresa: Yeah, I love that. And I love the fact of sometimes the, what would appear the polar ends of the spectrum, there is space for all of it. And, yes. And I guess we need to get into a position and a confidence within ourselves that actually we can show up as those alternate versions of us, and that's okay, you know, we are complex human beings and it doesn't actually matter if we like one thing, but it means that we like another that isn't normally associated or seen as a natural fit with the other, we can be complex in that way.Aneta: We can and, and we get to redefine what's okay. Right? Like, I remember, you know, there was no issue with people talking about training for a marathon and, and running, you know, and so there are certain things that they were okay with, or if people were part of a, you know a sports team or something like that, but there are certain things that, especially on the spirituality side, where we just sort of didn't necessarily talk about it.And I do see that now people are much more curious and open to talking about all kinds of different things.Teresa: And I love that you use the word curious and you've used it a couple of times, because that's how I see it. Right. So like, I quite like to dabble into that side of the world. And my thing is, I'm just interested and I'm curious about it.And if it helps or benefits me in some way, then great. let's, you know, I am happy to go with it. Like I don't need all the explanations. I don't need to the debate of it. I don't necessarily need, I do like the science of stuff and I do like to research that. However, I'm also just open to going, Oh, let's see what happens.That's cool. You know? And there's something really nice about that.Aneta: Oh, I agree. And I do think that in society, we're starting to see, as you said, the science, connecting to some of these ancient practices that work, but even as we think about breaking things into action plans, for example, right? That used to be maybe under a self help stage or something that was considered a little bit different.And I do think that people are starting to say, what are the practices that can help me? And, let me see what works as you said.Teresa: Yeah, exactly. And as far as I'm concerned, you know, if it doesn't harm anybody else and you're enjoying it, then do what the hell you want, you know, go with it, go with it. I just want to touch on as well, your book and, tell us what the title of your book is.Aneta: Yeah, it's right there. It's called Live the Width of Your Life: 365 Daily Meditation on Living with Purpose, Passion, and Peace. And, I wrote the book because one of the things that I discovered and even about myself is so many of us read books, we consume a lot of data and information and we have bookshelves filled with them and we don't necessarily take the daily action then to apply those things to our life.And so when I was writing a book, I said, you know, I love reading. Daily devotionals or reading my daily stoic or reading, just inspirational books, whether they're secular or not. And, so I wanted to write something that was easily digestible. And so every day there is a content maybe 1 page worth, and then there's a journal prompt or a challenge so that you can do something with the information to spend some time in reflection or even take an action.So if the theme is gratitude, you could do a great gratitude practice, or maybe reach out to someone, tell them what they mean to you, et cetera. And over the course of the year, you should have seen a transformational shift in your life.Teresa: Love it. That's so good. And you're right. I, I inhale books, but I remember a little bit small of them, but have they, they had a profound effect on the point in which I was reading them.And then you put them down and you move on to the next one. Also, I'd like you just explain your title, what you mean by living the width of your life.Aneta: Yeah, that's a great question. So, it came, it comes from a quote by Diane Ackerman. And when I first saw the quote, I thought, wow, what does she mean by living the width?And so I defined it, for myself, although I think everyone has a different definition. For me, it means that we do not get to control how many days we are alive. We don't, we do not know we can do the things to try to create this beautiful, long life. But we can control what we do with the width of every single day.And so you can be, you know, go through the day super present and mindful and curious and filled with gratitude and thanks and all these things that are beautiful. Or you can wish the day away and wait for the weekend or your next vacation or things, you know, these big moments in life. So I think living the width means treating every single day, just like you would, any of the big moments in life that we sometimes wait for or plan.Teresa: Yeah. I love that so much. Like, You know exactly what you've said. You dunno how long you're on here. Yeah. You know, you don't know. We do wish so much of our lives away. We do think, oh, when I just get here or when I just get that, or if I can just have this. Yeah. And the truth is the way humans are designed, we get there and we want something else and there's Mm-Hmm.in one way. There's nothing wrong with that. Like, I like having an ambitious side of me. However, it's that taking in the moment and going, but look at where we are here and look at how this is. And yeah, I just love that. There's a quote that I should actually remember. I was a co author in a book, right?And I had to, and I wrote this chapter on basically what? What creating their dream business looks like and what it means for them. And I use this quote, which I found on a podcast or I heard on a podcast and basically it was something along the lines of, and I'm going to make sure we, I'm in the show notes cause I do a terrible job with it every time, but it was something like if this was all my life was, could I be okay with that?And basically like the podcast episode was around happiness and it was, it's basically saying, so if this is all that it was like, if, if my life didn't move on from here, if I never got a bigger house, if I didn't get a bigger garden, I really want a bigger garden. I want lots of land. I grew vegetables.But like, if this was it. Would I be okay with it? And the truth is, I absolutely would. Like, it doesn't mean I don't want more. It doesn't mean that I haven't got the ambition for more. But I would be okay. And it, that quote seems to sit really nicely with the, the concept of enjoying it and taking it in and making it as wonderful as possible.But knowing and being okay with the fact that we want to move on and do other things, but we're taking, we're not taking now for granted. We're not taking every day for granted. We're not wishing our life away or thinking we will be different. Life will be different. Something else will be different if, and when we get to the next big thing.Aneta: Oh my gosh. I love everything you said about that. And, when I talk to people and I ask them, do you feel like your life is in balance, or do you feel like you're living this integrated life? Many people can say no, but they don't necessarily have a definition of what that is. And that's where I said, and I recognize with my clients, it's you will be in balance when your daily choices align to your life values.And I think that goes back to what you were saying is, do you fill each day with joy? Do you, spend time with the people that you care about? Do you make time for self care things that make you feel good? Do you spend enough time in quiet and reflection or resting if you need to? And when you start to think about being able to incorporate more of the things that you seek, that you need, that you want, that you value every day, and you're not going to have the same amount of time every day. You will then be able to say, yeah, this is a pretty good life.Teresa: Yeah. And I think as well, like some people might be listening to this going, Oh, it's okay for you to say that you've got blah, blah, blah, but that's the beauty of it. It's not about, you know, it's about being able to recognize that, you know, other people might have what I want.You know, someone out there has a four acres of land and a pig and some chickens, and I really want that. But it doesn't mean that my life now isn't amazing and beautiful and lovely as it is right now, you know, it's, it's appreciating that. And I think doing that more and more, and I try and teach my daughter gratitude all the time.Because I think there, especially in a world where, Well, just the fact the world they're brought up in is you deserve more. You should have more. Everything is immediate. You get it straight away. And I just think sometimes slowing her down and going, do you know how much we have, do you know how amazing it is that we've got what we've got?And, you know, I think is, is a good thing. Anyway. So I'm so glad I asked that question about the title, because it's such a good point. And, and even if you take nothing else from this podcast, which I know you will, that is exactly the point to take. So obviously. The amazing people who listen to me and have done for years know, I am all about the goal setting and I, my November and December are always very busy filled with walking people through processes and different things in order to get them ready to do their goals and to help them with their goals.And one of the things that people really struggle with is turning those goals into actual things or creating the life that is going to get them or help them get close to that goals. And one of the things that we do and I do is I help them break it down into actions. But I'm really fascinated to understand your point of view on how can we align our daily choices in order to help us get towards those goals.Aneta: Yes. Oh my gosh. I love talking about this. This is something I do with my clients. I always start with a vision. I always say start big and work backwards. And so I love starting with a vision. And I take people through a vision of what do you want your life to look like? And this is looking at not just your career or maybe just relationships or because we typically focus on a couple of areas of our life, but we really, we could expand beyond that.Look at our health, which is mental, physical, spiritual, emotional, look at relationships, look at your home environment, look at you know, your career, your finances, growth and development, whatever is really important to you. And let's just define what that looks like. What is the life you really want to live and allow yourself to dream?Like I always say, dream big. Better to start there. And then we work backwards about five years and then one to three years. And then we start getting into more, tactical plans and saying, what are the goals that, or the steps that will get you to that vision? And so once we do that and we kind of have the steps that we need to get there and becomes more granular, there are a couple of things that I always tell people is that.We have to show up every day and we have to show up in with the aligned choices. Now, I love using a planner and I'm gonna get real tactical here because I use my planner, I write in it every day and you know, there's so many good ones out there. I will create my own one day.Teresa: That's on my list too.Aneta: That's on my list. But we should talk about it.We should. So I love starting with, you know, as you work backwards, I always do a month ahead and take a look and say, what are the big goals that I have for the month? Realistic, we have to get very smart about setting realistic goals in terms of what we're capable of achieving. And then when we get to the week, I use my Friday afternoons as an opportunity to do a reflection on the week before.Yeah. And then to say, did I hit my goals? How did I feel? Was it sustainable did my schedule support me, did allow me to be successful and then I do a look ahead and so I don't have to go into the weekend worrying. I do like, let's Friday afternoons. Let's look ahead and see what is the upcoming week coming up?What are my priorities? Do I have the right meetings on my calendar? Do I need to create some more space and time? And do I have time for all those things that I said were important? So that's where. You know,Aneta: making sure you plug in the time to spend with family, making sure that you're not going out for a work event every single night.And then you feel exhausted and you're not sleeping properly. Right? And so making sure that works out. And then Monday morning is a time just to check in again and just say, okay. What am I going to do? And then I use the planner every day for top priorities, you know, maybe three of them. What are the tasks?And I always track all the self care, you know, am I drinking my water? How did I sleep?
Today’s episode of the podcast is an interview with Liz Mosley, where we are talking all about the challenge she set herself to receive 100 rejections in her business, what she learned and why embracing rejection is important for your brand!
Liz Mosley is a graphic designer with over 15 years experience and now specialises in creating creative branding and animated GIFS for small business owners. She also hosts a podcast called Building Your Brand and teaches courses showing people how to create their own branding and GIFS if they don’t have the budget to outsource it. KEY TAKEAWAYS COVERED IN THE PODCAST1. Overcoming embarrassment and shame in personal and professional growth 2. The concept of "failing forward" and how it can help you learn from your mistakes and move forward quickly 3. Practical tips on how to pitch to be a guest on a podcast and what you need to consider
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Liz on InstagramDownload Liz's Rejection Challenge Trello TemplateListen to Liz's podcast 'Building Your Brand'Check out Liz's websiteConnect with Teresa on Instagram, LinkedIn or Facebook TranscriptTeresa: Hello and welcome to this week's episode of the Your Dream Business Podcast. How are you doing? So we are back with another interview. I don't know if I'm going to like bring back some solo ones. I will at some point. I just go with the flow and see how I feel. But at the moment, I'm really enjoying the interviews and I'm loving having some of these people on, which is awesome.So today I have the very lovely Liz Mosley, who is a graphic designer with 15 years experience, and she now specializes in creating creative brands and animated GIFs for small business owners. She's also the host of a podcast called Building Your Brand and teaches courses, showing people how to create their own branding and GIFs.It's a, there's an interesting story cause I was on her podcast, but we'll get to that later. Liz, welcome to the podcast.Liz: Thanks for having me. It's nice to be here.Teresa: My pleasure. So let's just start with the, I was on your podcast and you asked me to do something very unique on your podcast. Didn't you?Liz: I know I really loved it and it was such a popular, popular episode, but yeah, I asked you to basically come on my podcast and coach me, which I think we were both a bit scared about cause you were scared that you would. You would coach me and everyone would be like, what's she even doing? And then I was scared that I, I have like a tendency to overshare.So I was scared that I treated like a therapy session and go a bit too far with what I was sharing.Teresa: Never want to put the episode out.Liz: I never want to put it out, but it, I, you know, it worked really well. And I think I had so many messages from people saying that they like really resonated with it because it was a more like personal, vulnerable, this is what I worry about.And, you know, as usual, it was the sort of thing that everybody else worries about as well.Teresa: Yeah. There's, you know, and the truth is, I don't think no matter what stage you're at in business or where you are, and even the people you look up to or the people that you aspire to be like, they're still dealing with the same sorts of things, maybe on a different scale, maybe with a different topic, but it all kind of boils down to something similar.But it was, it was such a good episode, but it was a very nerve wracking one to go into because to just jump straight into a coaching call and like, coach someone. Like, yeah, because some, I guess some coaches or sometimes that I coach, I feel like I get to the end and I'm like, I'm not entirely sure what I've done here, if I've done anything, but you just don't know.Liz: Well, and that's the thing is because you didn't know what I was, I mean, you had an idea of the sort of thing I was going to talk to, but you didn't know what I was going to bring to the table. And I think for coaching to work really well, that there is that dynamic where. The person receiving the coaching has to be open to being coached.So it could have, it could definitely have gone horribly wrong. Yeah. But thankfully I did feel fairly confident because we have spoken before and I feel like we have the sort of rapport where actually like. we speak to each other really easily. You know, it's not like it was ever going to be a stunted or awkward conversation.So I think it, yeah, it worked well.Teresa: It was, it was really, really good. But, and, and you're so right with the, I think the emphasis is often put on the coach, which is rightly so because obviously you're paying them and, and, you know, if you're working with a coach, your expectation of them is high or should be high.However, you're entirely right. If the person coming to be coached isn't willing to be coached, then it's a dead end. Like there's nothing the coach can do. I had to remind myself of this recently when I started working with someone new and I actually got a new know Biz Paul. I actually got on a call with Biz Paul and I was moaning about something to do with work and saying something was difficult.And he's like, have you spoken to your coach about this? I was like, no. And he was like, isn't that their job? I realized that I wasn't being very vulnerable. And that is one of my problems is that I have this, you know, This show, not show that I put on, it's me, but there's this element of, I can't let my guard down because I'm the one who leads the conversations.I'm the one. And interestingly enough, even as I was interviewing other coaches, because I have one coach that I've worked with for years and I love and she's amazing, but I needed something slightly different. From what she did and I was interviewing other coaches and I realized that they were getting on a call and I was taking the whole call.Like I was leading it. I was driving it. I was the one filling the gaps. I was the one asking the questions. And I was like, this isn't what it should be. Like, you know, I've got to, but that was partly my fault. Partly their fault. Cause it was like, I've got to step back and go, okay, am I willing to be coached?And am I willing to get vulnerable? And I have done now, I've got more vulnerable now, which is good, but it is very much a two way street. So, yeah.Liz: I think the key thing though, is that, is you, well, A, having a good friend to point it out to you, but also having, like, you need to have the self awareness, don't you, that that is something that you're doing.Cause you could have easily gone into that situation thinking, Oh no, I'm doing, I'm doing what I'm supposed to do. But actually like you need to like be able to recognize it so that then you can actually make a change so that it'll work for you.Teresa: Yeah, absolutely. But no, it was really, really good fun. And your podcast, how many episodes have you done now?Liz: I'm coming up to my 100th, which I'm really excited about.Teresa: That's amazing. Have you got something exciting planned for your 100th?Liz: Well, so I have a podcast editor and basically we've recorded an episode where she interviews me. So kind of what we did with yours, where she interviews me, kind of about like what my experience of the podcast, what I've learned, you know, kind of the lessons, the impact it's had on my business.So yeah, hopefully that should be nice. And I think I'm going to do a gift, like a fun giveaway with like, like loads of the guests have like amazing physical products. And so I'm going to put together like a goodie box of things all from previous guests.Teresa: That's so, so good. We had, I had Biz Paul interview me and my husband, Paul, because at the point he worked a lot in the business and also he came with me when I spoke and so episode 200, episode 100 and episode 200 are both me and Paul.And then when it came to episode 300, he was like, you don't work in a business anymore, Paul. So you're not coming on. You've been on twice. That is enough. And people like him more than me. So I get jealous. But. Episode 300, I didn't actually do anything because I'd planned to do something, but the timing wasn't right.And as it is, I still haven't done it. It will be coming. But yeah, so 300 is just a normal episode.Liz: I can't believe you're over 300. That is mega.Teresa: It's mad isn't it? Like.Liz: I've got, I've got a funny story to tell you. So your husband does well on your podcast. The only episode that I have recorded that has never gone out on my podcast was with my husband.Teresa: No, did you tell him? Is he completely gutted?Liz: No, he was really relieved. It was like, I think I didn't prep him well enough, but basically, so he like, he does something that would have. The top, he like works in online education. So we were going to talk about online courses. It was like, perfect. Fitted really well, but he's in a much more sort of like corporate sphere to me.And I don't think I sort of like briefed him on the sort of tone of the podcast. He doesn't listen to it, which frankly I think is rude. But then we basically were sat next to each other really closely with this one microphone. And it was, it was the most awkward conversation ever. I was like, yeah, that's.I'm like, it's not going out. I can't. I can't.Teresa: That is so good. That is awesome. You're the only one with you, my husband, sorry. And that is the thing. So when Biz Paul interviewed us first time, we were both, we were all in a recording studio. So that was much easier. The second time I think Paul and I did it just using my mic here.And he is actually going to be recording another episode with me for something completely different, which we'll, we're going to go to Biz Paul's recording studio again to do it there because I just think like, it's that kind of. This is our home and we just huddled around like a pizza. It just seemed really odd.Liz: Yeah, it was weird. Yeah, I think if I did it in a studio it might go a bit better, but it was really funny.Teresa: And this is the thing, like he had a lot to say the first time and it was quite nice people getting to know him and getting to know me with him. But when, like he moved out, when he didn't move out of the business, he just got a real job, that meant he was not here and therefore couldn't help with the business.I was like, yeah, you're kind of losing your point now, Paul. Sorry. I'm sure my audience would love to hear him back on. Anyway, anyway, so even though, so one of the reasons we met or how we met was through Adobe. So you and I are both, part of their, ambassador program. And Liz always does better than I do.I'd like Liz is really good at doing the Adobe stuff. She's much higher on the leaderboard and I do get a bit competitive, not with Liz, just moving up the leaderboard a bit, but I just don't give it enough time, but your job naturally lends itself more.Liz: Mine lends itself better to it, I think, than yours does.And I'm already creating content like that, so it's sort of not that big a leap. Well, not that it's a leap for you, but it's just, we've got different audiences, haven't we? So it's justTeresa: And your whole thing is talking about brand and branding and design, and so it fits perfectly. But we met through there.However, today, we're not going to be talking about branding and things. We're going to be talking about a challenge that you did, which I just thought was brilliant. Tell us what the challenge was, Liz.Liz: So I set myself a challenge to get a hundred rejections in my business. And I feel like I always need to caveat by saying in my business, because there's loads of people on TikTok going around trying to get a hundred rejections just in life.So like going up to people in the street and asking them to like, sing duets with them and stuff. I was not doing that. Like that's not, that's not my vibe. So yeah, it was a hundred rejections in my business and like a whole story of how it came about. yeah. And I, well, I originally, I mean, I set myself Either to get to a hundred, to do it for six months, basically, my goal is to get to a hundred rejections in six months.I massively failed. But that was sort of like part of the process. You know, it was an all in experiment.Teresa: It's a good thing.Liz: Yeah, it's a good thing, yeah.Teresa: So, how come you started it?Liz: So, I invited, so on a whim, about, it was just over a year ago now, I Had tagged someone, basically Christo, I tagged Christo in my, in a story, cause I'd just met him at Adobe Max and he replied, which was really nice of him.And I thought, Oh, while he, like, if he's replied, then if I reply back, it's probably going to come up in his inbox, you know, rather than filtered off into that people you don't know inbox. And so I was like on a whim, I was like, I'm just going to ask him if he'd be on my podcast. So really impulsively, I asked him to be on my podcast and he sent me a really nice. A really polite message back, but basically asking how many downloads I used to get on my podcast and saying that when I got higher numbers to get back to him.So basically saying no, which was, and it was very nice and friendly and polite, but I felt like really. My, I guess my reaction to it felt a bit over the top and I actually felt really embarrassed and a bit ashamed and a bit like, I had, you know, when you have that sinking feeling where you're suddenly like, I shouldn't have done that.Teresa: Why did I do that?Liz: Yeah, why did I do that? And I felt really embarrassed. And then I was, and then I could immediately sort of like, feel myself going into. Oh, I'm not going to do that again. You know, like I'm never going to ask anybody that's, you know, like too big, to be on my podcast again. And then like, I kind of didn't think anything of it.I, you know, a few days later, I kind of like forgot about it. But then like a few months later, probably, I can't remember what, but something else will have happened. And it just set me up on this kind of like thought process of like, why am I reacting like this to these things? Because They don't, like, my reaction doesn't seem to match up to the very, like, polite, nice rejection that I've had that's not a big deal.It's usually not anything about me, particularly. You know, it wasn't that he thought my podcast wasn't good. It wasn't that he thought anything was wrong with me. It was just that he was looking for a bigger audience to reach. And, you know, he probably gets invited onto loads. Anyway, so I just started this process of like, okay, hang on a second.I can really see now that this is holding me back and it's stopping me go from things because my natural reaction is like self preservation and this doesn't feel nice. So my immediate reaction is like, I don't want to feel this again. So I'm not going to do this again. And so then I was like, okay, well this is not serving me well in my business at all because like, when I sort of take off, I think you've referred, you referred to this on our podcast episode on my podcast about the chimp brain.And so it's like when I sort of can get myself out of the chimp brain and I think about it logically, actually, most of the times the rejections aren't really about me. If they are about me, then I probably wasn't the right fit for that thing anyway. So there's actually lots of other reasons why the rejection is valid, but I was making it all about me and all about what a story that I would then tell myself about me that was just effectively pretty self sabotagey.So I was like, so I started to think about how I could change that. Like, what could I do that would change how I felt about rejection? And a friend of mine had done a similar challenge, like a few years previous. And I'd remembered like reading a blog post about it. She called it the no thank you challenge, which is much polite, like a much nicer way, a very friendly version of the rejection.Teresa: Rejection. Rejection sounds so like. You're awful. Whereas someone went, oh, no, thank you. I'm good. It sounds so much nicer.Liz: But I went all in with the rejections. But, yeah, and so I just decided that I would, I am the sort of person that loves challenges and this is why I do well in the Adobe Express thing, because they gamified it.And I love, I love, I love gamifying anything. So like, give me a challenge and I'm, I'm on it. I'm gonna like work at it. And so I set myself this challenge. And honestly, the change was like immediate. So the minute I decided to do it, it was suddenly, I'd created a win win scenario for myself. So if someone said no, it was no longer this really negative thing.It was helping me achieve my goal of getting a hundred challenges. So yeah, that was the challenge.Teresa: I love it. So there's a couple of things I want to touch on. And obviously, you know, because we've spoken many times, this whole brain thing is my bag. So first off, for those of you listening, going, Oh my God, that's me.I need to sort that. And what's wrong with me? There's nothing wrong with you. It is absolutely natural that we would feel like that, that we don't like, you know, one of our Maslow's hierarchy of needs. And weirdly, I've just interviewed someone else this morning and we put that came up as well. How very odd, you know, is that we're accepted and we're part of a community and someone rejecting us goes against that, which then makes us go, Oh my God, I'm not liked. I'm not part of this community and kicks huge fears into us.So, so that in itself is absolutely fine. And the other thing that's interesting, although you said, and you're right from a business point of view, it's not helpful. There is always a reason why our brain, our nervous system, our Us are doing those things.Our
Today’s episode of the podcast is a short and sweet Christmas message from me to you!Have a really beautiful Christmas and I hope you have a very happy new year ❤️ LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Instagram, LinkedIn or Facebook TranscriptYou are listening to the Your Dream Business podcast, and I am your host, Teresa Heath Wareing, as always. Now, at the point of recording this, or sorry, the point that this will come out will be Christmas day. So I didn't want to spend your valuable time. And I didn't think many people would be jumping up on Christmas morning, ready to listen to my podcast episode.
So I just wanted to jump in and say. Have a very merry Christmas and I hope that when this comes live that you are enjoying yourself and spending some very valuable time, with your family and friends and relaxing. It has been quite a year for me. I have lots to share with you and lots to tell you, which I haven't quite got round to how I'm going to do that.
But all of that is coming in the new year and I have lots of new exciting things that I'll be sharing, including a summit that I am putting on and a more niche that I am going down. So I am super excited about all of that. But like I said, this was just a very quick episode just to say that I've never missed an episode.
But this does come out on Christmas day. So I just wanted to wish you all a really beautiful, Christmas and hope you have a happy new year and I will see you on the next episode.
Today’s episode of the podcast is an interview with Kimberly Swenk, where she talks openly about her experience with facing numerous personal struggles and shares how she managed them whilst still being able to run a successful business.
Kimberly is a Digital Marketing Expert and two time cancer survivor. She has 15 years experience in digital marketing, including social media, websites, SEO, email marketing, and paid ads, in addition to traditional marketing like print and events focusing on small business communications and client loyalty.This episode is filled with so much wisdom, insights and important messages, and really is a must listen for all business owners. KEY TAKEAWAYS COVERED IN THE PODCAST1. How Kimberly stopped herself from going down a rabbit hole of depression and failure 2. The actions Kimberly took to ensure her business didn't disappear completely 3. Kimberley's experience of guilt and how she learned to show herself grace and empathy
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Kimberly on InstagramCheck out Swenk Social's websiteConnect with Teresa on Instagram, LinkedIn or Facebook TranscriptionTeresa: Hello, and a really warm welcome to this week's episode of the Your Dream Business Podcast. How are you doing? I feel like I start that off the same every single time. It's hilarious. I really should have, even my voice goes up at certain points, so I do it. But you guys are used to that now, so that is fine.So I am back with a another interview today, and I am really excited about today's interview, because, well, this conversation could go anywhere. So we're going to see where it goes, but I'm interviewing the very lovely Kimberly, who has been in my world for a really long time. And it's actually so nice to get on and have a proper chat with her.Cause I don't think we've done this. So welcome to the podcast Kimberly.Kimberly: Well, thank you for having me. I'm excited. I definitely have a unique, because I've been listening to a lot of your podcasts that have been, and I don't know if you've had someone like me on here yet.Teresa: We have. I don't think we have. So start as always by telling us what you actually do and how you got to do the thing you do.Kimberly: Well, my actual job is I help I'm in the marketing and advertising world. I help anestheticians, usually smaller ones, like solo anestheticians, smaller med spas create and work on their digital marketing strategy. That includes email website, social media, and basically most of my clients need someone like me to come in on a one off because they can't afford the big agencies come in and be like, okay, this is what.You need to do these are your weak points all to do with their marketing strategy, because a lot of times an estheticians and med spas, they're not trained in marketing and advertising, you know, that's a whole they don't teach that. And their type of medical or aesthetic school, and also they're very intimidated by it.Because as I know, you know, and your listeners know, it's the digital part is very technical and that can be overwhelming. And when you get into like Google ads, Facebook ads, I mean, you know, it's technical.Teresa: And that's not what they're there to do. That is not what they've been qualified to do. That is not.And I think I see this a lot and you must see it, especially in the industry you're in. Like they come into their business because they're good at the thing they do or they want to do the thing they do. And then suddenly they're expected to have all these other skills doing all these other things, which quite honestly, why should they know about these things?Kimberly: Exactly. And they don't, they don't teach that. And it's, I'm sure you have this a lot with a lot of your clients. It's extremely, it's a long game. It's a marathon. And, you know, you keep hitting these walls and you keep failing and which is not really failing. But if you don't know, you don't know that. And you just want to give up and that's the worst thing you can do.Teresa: Yeah. A hundred percent.Kimberly: A lot of it's just telling them, like, listen, you're doing great. You may not think it's great. You may not think, you may not think a 1 percent conversion rate is great, but I promise you in this instance, it is really good. Pat yourself in the back. And so it's a lot of that.Teresa: That is something that I think as marketeers, as people who are in businesses need to talk about more, the amount of people that I speak to and they go, Oh, it didn't do very well.It didn't go very well. And I go, do you want to tell me your numbers? And then they give me their numbers now. And then I've sat here with my calculator and I'm like, that's like a 10 percent conversion. It did amazingly. Like, but they don't think it did because they don't know. And. We need to educate people a bit more.So what, cause obviously you've been in this digital marketing space for a long time and you niched into this space you're in now. Why did you decide to take that niche?Kimberly: Well, it goes back. I, I worked in the corporate world forever. Worked with, it was Danone, which is the French water company. I've worked for AT& T.All the biggies and the corporate world in the US is not very conducive to a family. And I had my first child who was premature and he couldn't go into any type of daycare. And in the US we really don't have a support system. Like legally, I could take three months off and not be fired. But you know, I was technically kind of expected to come right back.So, I had to quit because. Couldn't do that with a premature child and so I just thought I took a couple of years off to raise him because he was premature. And then I started just continuing doing what I was doing, like AT& T and Danone, but I did it for just companies just random, I did, I did a funeral home, like just random, total.Teresa: I love this stuff though. Like when you're in marketing, the stuff we learn to market is nuts.Kimberly: I mean, I did a tire company, but the most interesting one was the funeral home. And, you know, it was all the, the website, the search, the ads, you know, you're like embalming. One of them was actually a trailer park, and this was the big drama is they didn't want to like when you go into a search, you have to like Google, you have to search for what the people are thinking, not what you want them to think.So they were trying to change their branding away from trailer to mobile unit. And I'm like, people don't type in mobile unit.Teresa: No, they try to type in trailer. Like, I love this. I love it. Okay. So you were doing it for anybody.Kimberly: And then at a random shoot, I was, it was a organic soap company and I was at a random shoot and I was doing the social media, you know, all the behind the scenes.And I met at the time, the spokesperson they had hired was the head makeup artist for CNN. Which when I lived in Atlanta, that's where CNN is based. So she actually hired me to help her. And then that's how I got into it. We formed a really great relationship and I started working for her and she introduced me to people and she, and I'm like, you know what, this is kind of my dig.This is, this is what I do. It interests me very, very much. I'm very vain. And it's better than the tires. It's better than the tires. And it's better than the funeral home in the trailer parks. And I just really loved it. And I always believed that, you know, what is the riches in the, is in the niches or the niche that phrase.I know it. And. I really enjoyed it. And I got along with the people in that industry. It felt more organic, the relationship. So I started going that route and working with her and I did a lot of her personal stuff. She also owned a magazine and I did a lot of stuff for that. And then that's how I kind of organically grew into it was when my kids were older.So that helped too. Yeah. And just kind of grew into that. And that's how I yeah. I basically went with my passion. It's, is it easy? No, but I'm legitimately interested in it.Teresa: Yeah. And I think like that helps massively. And when you've had clients, you know, cause I've done it the same, you know, when I started just with the agency, we work with people that are not.Like, I have no interest in the thing that they sell and it's not that, you know, when you're a marketer, you mark, you know, you can market things, that's your job. However, if you can be interested in it, I just think it's, well, you've just taken another step, haven't you? So the reason we've got you on today isn't necessarily to talk about, social media and the job you do.It's to talk about resilience in business, because this is the bit that I don't think, and I try and talk about it a lot, but I don't think we talk about it enough. I think we have grown up in a world where one, you know, women's. Women are not seen the same way as men in business. And when we've gone into a business world where we, as entrepreneurs have created our businesses, we are being coached or watching experts who are males who don't have the same life experience as we do.And yet we're still expected to just rock up and be like that and get up at 5am and do the 5am routine and do this thing and do that thing. And you have had the most stuff thrown at you. And if I was you, I'd be like on a sofa with my head under a blanket.Kimberly: You know? Yes. And and no. What I, you have to accept things for what they are and you can either fail or you can succeed or you live or die.Yeah. There's no. So you have to make a decision of what you want to do, and you can't, you can only play the victim so much, you know, I think a lot of that. Once you stop playing a victim and realize, okay, I've got to do what this is, this is my world. So, and it, you know, but when my child was premature, I had to do what I wanted.I had to do. I mean, it is what it is and. I, the corporate world was just not that, you know, and then my second son was born, but he has severe dyslexia and ADHD and dysgraphia, which is where you write backwards.Teresa: Oh, wow. I've never even heard of that.Kimberly: Yeah. And he cannot, the good thing, he can only write in cursive.He cannot write print. Okay. So he actually has beautiful handwriting. And it took us about five years to figure out what he's also was speech delay. He's fine now. What was going on? So all my dreams of having this big career and my ignorance of knowing what having children was like. Yeah. You know, I had to change my paradigm of what I expected out of life and I still wanted to work and I, this is what I think is difficult being a woman is almost in a way you're expected to have a career and a family and you can't have both perform at a level 10 at the same time. It's just impossible.Teresa: And then add in. Like some of the other things that you've been dealing with. So, just tell us, like, I've got your personal bio in front of me. Just like, just talk through kind of what's happened in your life.Kimberly: Well, so, basically my life was Pretty easy till I was 17, and I mean, that being normal, like, nothing extreme, but my dad had served during Vietnam and was exposed to chemicals at a camp, a military camp called Camp Lejeune in North Carolina.And what they had done is they had not lined the refuse like ponds. So all the chemicals were sipping, dripping into the water. So my dad had been eating, breathing these god awful chemicals and ended up dying at age 45 of a rare cancer that's attributed to these chemicals. Any American might, you can just type up Camp Lejeune and it will come up.Yeah. And he died was basically over six weeks. And then my mother had a nervous breakdown. And one of the last things that I was doing with my father was trying to get my mother institutionalized. And so that, I don't want to get all teary eyed just cause that's so traumatic. So, my father died and then it was basically me and my brother and my grandmother used to come in and my mom was physically present, but not mentally, she did not do well, it was very suicidal.And so I basically had to step up in the span of six weeks. So a little stressful there talk about post traumatic stress and I'll get that plays into it later. So when I was 25, I was first diagnosed. So my dad died when I was 17, when I was 25 after university, I was diagnosed with thyroid cancer and it just came up as a lump on my throat.That's it. From my understanding, it's largely genetic. It runs in the family. All the females in my family have thyroid problems. It's just me and another aunt that have the cancer. So they're thinking it's some type of gene. And so I went through that. Luckily at that point, see what it was is at that point in 1999, they were not sure how Synthetic thyroid would affect your childbirth, your ability to carry a child to term because that plays a role in accepting the foreign body and not aborting it.So I kept, I only had the part of my thyroid that was cancerous removed, so I had the rest of my thyroid left in because at that time I was like, I need some organic natural thyroid hormone and that was a risk I took and I knew it and. People who are familiar with thyroid cancer, it's a very manageable cancer. It's, you know, you only dieTeresa: saying to me, as cancer goes, it's the best one. Like you're going to get one, get this one.Kimberly: Yeah, pretty much. Who really die of it are 89 and they also have, you know, C. P. O. D. They also have heart failure. You know, it's kind of like Parkinson's or something that it leads to a decline. But that's not what kills you. It's something that side effect of it.You know, like, most Parkinson's people died choking. Yes, you know, it's not. But anyway, so then I was fine. I went on, had my children. And so then I've been working and it was COVID back and forth. I moved from Atlanta, Georgia, all the way to Colorado.And that was a change in itself. If you, it's definitely a better change, but going from a huge Southern. U. S. southern city where it's hot to the middle of the Rocky Mountains in a ski town. While it's great. It's a change.Teresa: And it's beautiful where you live. Like the pictures are stunning.Kimberly: It's beautiful. Except when, you know, like the other day, my 17 year old son had, I had COVID and I didn't know it, but we were driving over a mountain pass. I'm like, Son, you got to drive like I'm about to pass out. So there is 17 and a foot of snow driving the car over a mountain pass in the Rockies, but it is what it is again.And so then I, when you have thyroid cancer, any cancer, you go back for a yearly checkup and 22 years later, 22 years later, it came back. And this time. It was in the other part of my thyroid and it was also in 9 lymph nodes. So it had really kicked up a gear, which is very common when a 2nd cancer comes back that it comes back stronger.And so this was all during COVID and I'm like, this is this is hell, like, you know, and part of my treatment was delayed because of it. Yeah. You know, and I actually had 3, I have 3 members of my family who at the time were COVID. They were, critical care nurses. So they were in the COVID world. And so it was delayed.I mean, there's no way around it. It was just. It is what it is. So I had this in Atlanta. There is a thyroid research center. So I had my actual surgery there. Done by a surgeon who only that's all he does is thyroid cancer surgeries. And so he took all all of it out. But since it was a non lymph nodes, it had migrated.I had to go get radiation treatment and the radiation treatment is nuclear. So there's only so many places that can do it. So there's, I went to the Mayo Clinic in Arizona cause that's not that far from where Colorado and it's absolutely amazing. And Shannon, Shannon, right? Shannon, Shannon, she actually lives near where the Mayo Clinic is.And it's absolutely wonderful, but. So with the nuclear stuff, you have to go all the way. It's like three stories in the ground.Teresa: Oh my god.Kimberly: Yeah, I know, because it's, and it's surrounded by steel walls.Teresa: I mean, that makes you feel like, well, this is going to be safe for me to do it. Like, literally, you're surrounding, like, walls, and not letting other people get exposed, and yet you're going in there.Kimberly: Yeah, that's the scariest part, and I don't Many of your US listeners will know this, but not so much the UK, the Mayo Clinic does special treatments, research, end of life, last hope place. And so while I'm not end of life, my nuclear medicine is specialized only so many places. I mean, I don't know if they use uranium.I don't know what they do. And so I have to, and this is where I really was probably in the lowest points of my life. So I go in and this sounds awful, but what. I felt like it was the grim reaper's waiting room. I'm like, this is awful. At least when I had my surgery, I was just in the surgical office. Now, this is where people go afterwards.And a lot of the people who go there are on their way out. It's the last ditch effort. And I'm sitting in there. So the way it works is you always have to go to the blood work floor first, and then you have to go to your ultrasound gamma ray, x ray floor, and then you go to the doctor. So you're, but everyone there is either.Most people aren't coming out alive. They are. And it's, I'm sitting there and I'm, you know, I'm 49 and I'm one of the youngest. And I'm like, this is just awful. And at the time, the only, you couldn't really have anyone in with you because of COVID. And I was like, I mean, they're, I'm just like, Oh my, like one person next to me, this was the blood work floor was stage four lung cancer.And the other, this other lady next to me, she was older, probably in her eighties in a wheelchair. I don't even know she was alive. Like she was so gray. Cause her blood was, you know, it kind of comes to your core. And here I am 49 and this was on my first day, you have to go through all these appointments and I have a panic attack.I start crying. A couple of reasons, one, I was at the same exact age that my father was, he died. And then here I am again, and this goes back to the post traumatic stress disorder, because I didn't understand, because I talked to my psychiatrist, why I was absolutely having panic...
Today’s episode of the podcast is an interview with Laura McKenzie, where we are talking all about why as business owners we need to be taking data and analytics in our business seriously.
Through her business Cloudy Day Digital, Laura offers measurement marketing services to business owners and sales teams; helping them to demystify the world of analytics and feel confident in making data-driven decisions.With a varied background in film and television, broadcast digital media, as well as hospitality sales, Laura’s background offers businesses a unique approach to analysing their next campaign. KEY TAKEAWAYS COVERED IN THE PODCAST1. How your data can help you make better decisions 2. What you should be tracking through Google Analytics 3. GDPR compliance and tracking your customers online
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Laura on LinkedIn and InstagramSign up for Laura's email list 'The Forecast'Connect with Teresa on Instagram, LinkedIn or Facebook TranscriptTeresa: Hello and welcome to this week's episode of your dream business podcast. How the devil are you? I hope you are good. So, back again with another interview, like I said, I think I mentioned it last week, I'm going to be doing a lot of interviews. I just really enjoy talking to people. And also, I enjoy talking in general, actually, kind of understatement.But also there's a lot of things that I am not the expert on. And I know a lot of amazing humans who are expert at things. And as I said last week, they just happen to be members of my executive club, which is wonderful, but that's not the reason I chose them. I chose them because they are very good at what they do.So today I have got the very lovely Laura McKenzie, who is joining me on the podcast. Now, Laura sent me her bio over, but basically I'm going to say in short, Laura is like all things Google, tech, data genius stuff. Okay. And she's going to help us understand a little bit more about what that is. Things like Google, my business, Laura did some training for us.And I realized in that training, I didn't have a Google, my business, which I still haven't done. Don't tell her. So yes, so Laura is all things tech and analytics, and she's going to help us understand what they do for us in our business. So welcome to the podcast, Laura, how are you doing?Laura: That's lovely. Thank you very much. It's great to be here. We'll be listening to quite a few of them recently. Just thinking, Oh God, what am I going to say? But no, I'm here now. And ask me whatever you want.Teresa: Oh, well now I'm going to, like, you're going to be sorry you said that. So like most of my amazing members, members, I said that wrong, members, I'll start again.I did just tell Laura that this is a clean episode, i. e. whatever we record goes out. So I've messed up. That's fine. Laura has a really interesting background and a bit like when we had Katie on and it's like, we'll be in the group chat saying something and then they'll drop in and one of them will go, Oh yeah, when I did so and so and we're like, what?Like, this happens all the time with Laura as well as Katie. So Laura had a background in, like, the television type industry, so I want you to tell us, and actually she gave me a fact, that she was once a picture in a wanted poster on a BBC daytime drama. What the hell, man? So how do we go from being a wanted poster in a BBC daytime drama, to doing what you do today?Laura: Okay, yeah, so my, my journey has been quite interesting, I guess. I've got a film degree, and that's always what I wanted to do from when I was very little. I always wanted to be a director with a hat on, telling people what to do. But then when you get out in the real world and actually learn, you think, Oh, I don't actually, I don't want to do that.So yeah, I first started out as a runner, so making teas and copies everywhere for film and TV sets. And I worked in drama, so rather than, like, your X Factors entertainment shows, I was working on those sort of Netflix dramas, or poor Netflix. And yeah, one of the shows I worked on was a daytime TV show for the BBC.And often the art department would, they'd have to create so many different props. And one of them was this Wanted poster. Where they came in and said, oh, we really need just a picture for this. So I thought, well, if here's my chance to be a criminal on TV, why not?Teresa: I love it. I love it.Laura: So yeah, I love that fact because then I completely forget about it.And then, yeah, when it was on TV, I was watching and I said, oh, let's rewind that back. Yeah, that was great. That was quite fun. So, my, yeah, my background was in film and TV for a bit. And it was really good. Then I sort of moved, because you sort of work on contracts of contracts in television, so you go three months on one thing, then you jump on to the next, so it's not very stable.Neither is freelance life, so maybe that's why I quite like it. Yeah, that's probably it. So, I was doing that quite a bit. And then I moved into more of a digital role in TV broadcasts. And I loved it. And it wasn't something I ever thought that I would ever do before. And all of a sudden, here I am with a digital team.And we're coming up with different campaigns to get people to watch the main program. And it was just a complete eye opener for me. And I was sort of hooked from then on. So It was in broadcast media, contracts happen, and then they stop. Normally in TV, if you get to near October and you've not got the next contract, you're thinking, okay, I'm not going to be working over Christmas.Yeah. So, I randomly got a job in hospitality, just to cover me for that time. And I ended up working in a hotel as a concierge, just to get a bit of money. And My marketing wasn't quite satisfied and moved into their marketing team. So all of a sudden from broadcast media and doing something completely different.I'm in the marketing team, quite a corporate big business with, quarterly sales meetings, APIs and everything like that. So that was quite fun. And yeah, that's really how I started to get into it, and I was there for quite a few years, and I just started noticing in probably around June for hospitality, if anyone's worked in it before, June is when you start talking about Christmas, and you get your Christmas jumpers on, you're going around hospitals with mid spies, and.Teresa: Oh my goodness. Yeah, that would be my husband's idea of hell. I mean, he's not even cool with Christmas in December, let alone in the middle of the year.Laura: Exactly. It's just, it's a bit of a nightmare, but, you start looking at it. And so all your marketing campaigns are revolving around Christmas a lot of the time. And I just kept on thinking, it was like a niggling thing that was in my brain all the time about, well, how, when, how are we measuring this by each different thing that we do?Cause a lot of it was quite ridiculous. I mean, all respect to sales teams and hospitality, they're probably the hardest workers I know, but, Yeah, I kept thinking, Oh, you do all this all the time, but we're measuring the outcome, but you're not measuring the little individual bits to see what makes sense.So that was always in the back of my mind. And when the pandemic hit was when I was in another role because I'd moved cities. And I lost my job. So I was about six months into 2020 going, Oh, I've not got any income whatsoever.Teresa: Probably need a job, or some money.Laura: Yeah, need a job. And I thought, I've been thinking about this for ages.Why don't I just do it? Don't have a boss. I'll just see what I can do. And here I am, a few years later, still doing it, so. Yeah, it's going okay.Teresa: That's awesome. Awesome. Awesome. So the first question I've got to ask you is what programs are you on that people would recognize? Because that's obviously one of the most important things.Laura: Of course. So big one is Hollyoaks probably. So that was, that was possibly one of the best places to work. So if anyone's around Liverpool, they need a job. Try and work at Lime, at Hollyoaks. They're the best people. So, Hollyoaks, and then, first film I worked on was the Horrible Histories Bill film. So, they did this big thing in Yorkshire where it was about William Shakespeare writing his first play.And so yeah, so I was a production runner on that one. And then, No Offence, if anyone's watched that one, with Joanna Scanlon. So that's a Channel 4 thing. Based in Manchester. So there was lots of fake, fake blood and fake drugs and everything on that scene.Teresa: Love it.Laura: So that was quite fun.Teresa: That's awesome. Honestly, that's so cool. And I love like the, the previous lives that people have had prior to doing a business. And what's super interesting is like, often when we come into our own business and we do our own thing, we can lack masses of confidence because somehow we just forget that actually we did some pretty amazing stuff prior to it.And like the stuff that you did for the campaigns, for the hospitality and like, you know, It's almost like we just forget about all that and go, Oh, you know, as if I'm starting again, which we're not like we have all this amazing history. So you are going to talk about stuff that people don't turn off people don't switch off.I promise it'll be worth it. Sorry, Laura. She knows me well. I'm joking. But it is one of those things like when I had to update my Google analytics to G. something for something. I don't know. Literally. I was like, I don't even know what this is. Like. And this, and I'm someone who has experience in websites and Google analytics.And, you know, I wouldn't say I was a fay in it. I wouldn't say I was like, yeah, I've got this, but I do at least know what they are and know kind of roughly the basics. And I was like, Oh, no, someone else do this, please. And then things like Google my business and the analytics and the, all of that stuff around it.Like now do we like get us excited about it or tell us why we should be listening to this podcast and why we should be taking our kind of analytical side of our business. Like importantly, that's that didn't make sense, but you know what I meant.Laura: I know what you mean. So, analytics, I think you said it really, as soon as people hear the words on GA4, Google Analytics, have you looked at your bounce rate, everyone just sort of switches off and sort of falls asleep.But when more exciting things like actual marketing campaigns and getting this nice flashy thing out or ads and you start seeing the money rolling out and then stuff coming in. Everyone gets excited about it. But the big thing is if you haven't got your analytics set up, then you don't really know what's working.And that's the, that's the crux of it all really. And, you know, you see lots of business owners constantly, every year, focusing on, okay, I know I need to do this thing, get my email list out, I know I need to do this Facebook ads, or do I do Google ads, or do I even need to do ads, or even do I need a website when I've got social media?Like, all these things, people are always asking themselves every single month, pretty much. But the truth is, if you set up your analytics and have the code on all your websites, have all your links with the UTMs and the tracking things at the end, people know they need to do but never do. If you get that all set up, you, you go back and have a look at your dashboard and everything, all the answers are there pretty much straight away.So if you've set it up in a very specific way. Within five minutes of just glancing at your analytics, you can see what your next move needs to be. Because you know what your business goals are. So that's in a nutshell, that is why everyone needs to pay attention to it, but possibly don't.Teresa: So I'm going to play devil's advocate and go, okay, Laura, I have done my website through Squarespace or whatever the Wix, whatever it is.I barely managed to put that together. I don't. Like, how do I even start to understand how to do some of this stuff that you're doing without blowing my own mind? Cause it feels, and I think half the problem is the words alone. You said something about setting up the URL with the. And I know what you mean.It's the question mark. Minute. There's a question mark. Everything after the question mark is tracking as to how you got to that link. But the word you said, I was like, what is that? So like, if someone's listening to this, like, yeah, that sounds cool, but I literally have no idea how to start. Like. How do they do this stuff?Laura: So the first thing that, if anyone wants to start setting this up, I would always say just close your laptop, first of all. Dont.Teresa: Throw out the window, ignore it.Laura: Throw out the window into the ocean to get about it. Just don't look, don't look at anything. 'cause I think that's the big thing and that's where the overwhelm starts.Yeah. Is when people's. Instantly open up, even if they know the analytics, Google URL, as soon as they go on the website, you start going down rabbit holes. And it's quite notorious for being a rabbit hole of, Oh, I know I can look into this. I can look into that. Just close everything down and just sit there with a piece of paper and think about your business.And that's the big thing that I'd say is what do you need to know about your business to get where you want to go? So, is it that you're a brand new business and you know, in order to get sales, you just need awareness. And what I mean by awareness is people actually clicking into your website or to wherever your things are.So you know, you need that information. So even if you haven't got the technical jargon for it all, if you write down a list of what it is you need, so you need your traffic, how many people are actually looking at your website? You need to know why aren't people pressing this, the purchase button, or I've got a form on my website.People are submitting it, but I'm not sure if they're the right people. So those are the questions that you need to ask first of all. And then once you've got them, that's when you can figure out what level you need. So if you've not got any analytics whatsoever, or you've even got your little bit of code.Set up in the header of your website, because most people have got to that point and then they've ignored it and gone, well, you know, that's tracking something that's fine. So, the first thing everyone needs to do at that opint is get the code set up, which most web developers can help you with. They don't have to be a Google Analytics person.Or just ask, especially in business, you can ask your, your business mates about what they've done or how do they know somebody who can do it. 'cause initially that's all you need to set up.Teresa: And luckily because you're an exec club, you are our business mate.Laura: You could just ask me.Teresa: I forward it to, Laura, when any chance you could have a look at this for me, please. Thank you. Yeah, and I think, I think that's the truth about it is. And I know this is very easy to say, but everything is simple and you know, everything's hard until you know it. Right. And you did some training in the club. There's a training in the club about, Google My Business. Right. And that for me would appear something pretty simple.Okay. And it is really compared to some things. It is pretty simple process to go through. However, there were certain things that people didn't know. And I mean, I say it's pretty simple. I haven't got it set up. But there were things that people who had got it set up, didn't know that existed. And actually, if you just tweak that or did that or whatever, but the training was so simple and so structured that it was like, this is where the button is. You do this thing.And that's the same with Google analytics. It feels because there is so much involved and so much to it. It is so easy to go, don't know what on earth they're talking about on here and get lost in this gazillion million bits of data that you could find. But when you've got someone who can go, go here, do this, do this, do this, suddenly it's like, Oh, is that it?Laura: That's, that's the big thing and I think that's the thing I don't like about analytics because people get scared by it really quickly because there is instant jargon. If you Google anything, you get massive experts in the industry who are targeting like Don Lewis and Amazon and really big business people who need to know the really ins and outs of everything.And when you're looking for something really simple, you think there's no hope really, but there is hope and that's something that I've seen there's loads more people recently. I'm trying to do a similar thing to I am, which is trying to get cut through all the jargon and just make sure that everyone just gets what they need, because Google, even though we give it our data, so it's not free, it's free to all businesses.Yeah. And, you know, even if you have to spend a tiny bit of money setting up what it is you need to do, whether it's the questions you know.Teresa: Getting some help to do that, yeah.Laura: It's, from that point it's free. Up until you need the next stage, but then you know what it is that you actually want answering. So, yeah.Teresa: So what sort of stuff should we be looking to track? Or what sort of stuff, like, if you're a small business and you've got Google Analytics set up, what are the key things that I'm looking at or would be helpful to me?Laura: So, if you only just set up your account, the first thing I'd say is really boringly before looking at all the reports and the bar graphs and everything that looks really fun, just click into your admin and go through the boring little sections.Because those are the, those bits are the things that will make all the difference. So that in, in there, you've got how long Google's going to take your data. So, or keep your data. So, but it, either it's two months or 14 months. So Google went for a big thing recently where, and this is the reason why we're talking about it, is there was universal analytics for ages and ages and everyone knew they had to set it up and then if they...
Today’s episode of the podcast is an interview with Gus Bhandal, where we talk all about the world of marketing and how to use LinkedIn to grow a trusted personal brand.
Gus is an experienced marketer and has worked for some of the world's largest companies. He now runs his own digital marketing agency and has been since 2017; where he has helped literally thousands of companies around the world with being better on LinkedIn. He is the UK's number one LinkedIn trainer and offers social media and marketing strategy for business owners, senior executives and corporate teams.according to his Mum. KEY TAKEAWAYS COVERED IN THE PODCAST1. The right balance between personal, professional and sales in your content 2. How to use LinkedIn for business growth through engagement and outreach 3. How to curate your LinkedIn audience and manage spam connections
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Gus on LinkedIn, Instagram, Facebook or XCheck out the M Guru WebsiteConnect with Teresa on Instagram, LinkedIn or Facebook TranscriptTeresa: Hello, and a really warm welcome to this week's episode of the Your, Dream Business Podcast. Gosh, like I am not having a good day today. I've got a couple of episodes to record today, so God knows what they're going to be like, but welcome to this week's episode. Thank you so much for joining me. I hope you're having a lovely, lovely week.So this week. Now I don't wanna put any pressure on, but I've got high hopes for this week because I am interviewing the very lovely Gus who in brackets the marketing guru. And Gus is very funny and we laugh and we see each other. So I'm really hoping that we're gonna have a bit of a giggle today.Well, you learn some things as well, of course. So please welcome to the podcast, the very lovely Gus. Gus, how are you doing?Gus: I'm very well, I think I'm even better now that I've heard that ridiculously fantastic, introduction. And it's, but I feel pressure now. I need to be funny.Teresa: Yeah. It's always hard when people say that, cause I think I'm quite funny.And then when people go, Oh no, you are really funny. I then feel like I've got to be really funny. I've got to be really funny. I'm much better off the cuff.Gus: Absolutely. Yeah. It's going to be natural. Right. Yeah, exactly.Teresa: I did a talk once. I did talk once in Nashville for some, seven figure mastermind, which was very intimidating.But actually it was amazing and they were all women and they were like, you should do stand up. And I thought there's a very big difference to me coming out with a little funny and actually doing stand up. I'm fairly confident that wouldn't be for me. Fancy being of stand up Gus.Gus: No way, no, it's yeah, far, yeah, far too much pressure.I like, I like making people laugh when they don't expect it, when they turn up and think this guy's gonna be funny. That's the moment I'm not funny, basically.Teresa: And you've been doing some speaking, and obviously, you know, I speak, and I've done funnies. Like, purposely funnies on stage, and some of them haven't landed.Gus: Yeah. Yeah, you know, it's funny you say that, actually, because a lot of my, I said to somebody the other day, and I shouldn't give away my secrets, but I, I Pre plan my jokes kind of thing. So I know when I do presentations, I know where I'm going to stick something funny in and yeah, sometimes it's kind of, when I write it down, I laugh to myself and I think, this is hilarious.I'm the funniest guy ever. And when you kind of stand up and say, and the room is all quiet, you have to quickly move on. You're like, okay, cool. That's yeah. Next, next, next item.Teresa: That is me all over. Like I will do something and I will laugh about myself. Ages, I'd be like, God, I'm hilarious. I will literally like praise myself, pat myself on the back.God, I'm so funny. But yeah, it is, it is a bit awkward and they don't laugh. I sometimes I have the problem where I don't leave enough of the, I don't let it land fully before I then move on to the next thing. Cause I speak so fast. So that can sometimes be a problem in my world. So just. You know, a little tip for you there, Gus.Gus: Yeah. Yeah. Just, really wait for people to laugh. Yeah. Yeah.Teresa: And if they don't get it, maybe follow up with a brrm ch.Gus: Absolutely. Yeah. That's a good idea. Or I might just have a slide that says laugh, you know, like in the audience.Teresa: Exactly. Cue laughter.Gus: Now's the time.Teresa: I think that is the one, what we should do. That's how they're going to get it. I love it. Gus. Okay. Now we've pitched you up to be a comedian. How about we start, as we always do, by you telling us who you are and how you got to do the thing that you do today.Gus: Wow. Okay. So, I was born in the late seventies in. Yeah. Wolves grave hospital.I won't go into that. You know, I'm a, I'm a Liverpool,like I support Liverpool, FC and I used to tell people I was born in Liverpool because basically people always say, Oh, how come you support Liverpool? And so I was used to, yeah, I was born in the Paul McCartney hospital, you know, in the seller black children's award, you know, it was the kind of, it was all very made up, you know, you know, Jimmy Tarbuck was the midwife and all that kind of stuff.But yeah, no, I was born in Coventry, born and bred in Coventry. Spent my life here until I moved to London and started a marketing degree. And at that point it kind of all took off. I tried my hand at nearly every subject going and I failed at everything except marketing. And I thought, okay, maybe I'll, maybe I should make a career out of this.So that, and that's kind of, yeah, that's where it went on. I spent years working for some large companies, international organizations. I worked for local authorities. I then run a pub and a restaurant for a little while, and then I started my own marketing agency and that's where I've, come and even, even that is niche.So I, I help businesses with marketing and marketing strategy and all that kind of stuff. But, it starts with LinkedIn. That's kind of where I say to people, right. I'll train you on LinkedIn. I'll get you great on LinkedIn. And then we'll do other elements of the marketing mix.Teresa: Okay. So a couple of things.First off, I don't think I've interviewed anybody or they've certainly not alluded to me that has a marketing degree because I have a marketing degree. Did you start your degree in marketing? I started mine in business and then within the first year realized that I wanted to sack everything else off other than the marketing or did you go straight in marketing?Gus: So, cut a long story short, basically I did business studies as a GCSE. And I thought, Oh, this is pretty cool. But then I wanted to be a lawyer. So then they said, Oh, you should do history for a level. So I did history for a level and I failed it. So I couldn't be a lawyer. So, but then I did also psychology for a level.So then I thought, right, I'll do psychology at university. And I went to university and it was all biology. Like we were dissecting brains and stuff like that. And I thought, yeah, this ain't, this ain't for me. I started on psychology, I also did a minor in sociology and I hated sociology because there's no wrong answer.It was just like, it was very wishy washy. It was just like, everything is right and I was like, I'm not gonna, you know, survive in this. And then I moved into law, I thought, Oh, I'll give my hand, you know, try my hand at law. And then I saw how long it was going to take to do a law degree and I thought, forget this.Teresa: I thought law for a while and then don't forget that.Gus: Exactly. And then I moved into marketing and that's where I, that's where it became second nature. Cause once I started doing marketing modules, it kind of, for want of a better phrase, it was like, this is so easy. It was like, I go, you know, I can do this standing on my head.And I think that's the thing when something becomes second nature, it's so much easier to deliver to others as well. Kind of thing. So that's, so I failed at everything else before settling on marketing, basically. So psychology, sociology.Teresa: What's left?Gus: I went through the prospectus. It was, it was quite close. It was, you know, I almost got to zebra farming kind of thing. I was that far into the, that's an A to Z joke, by the way. That's for sure.Teresa: He got it.Gus: Yeah, good. Yeah, yeah. Cool. But yeah, I got to marketing and I thought, right, yeah, let's try my hand at this. And then I, luckily I stopped there.Teresa: That is lucky. Cause I think if marketing LinkedIn is niche marketing on the marketing Zebras. Zebra care, whatever the Zebra thing was. Very niche. I'm not sure what the prospects are like for that. I am, I kind of, like I said, I started in a business degree thinking I actually was very good at maths. So I thought I would go down like a finance route and then realize finance had nothing to do with maths.And it wasn't just adding things up, which was a bit disappointing. So, and then I started, like you, I started doing marketing and going, this is like, I could, yeah, I can do it in my sleep, like get it, I get everything. So yeah, I loved it and I love the fact that I have a degree in marketing. I think for us doing the roles that we do, I know, like you, I don't know what year you did your degree and I don't even think I can remember what year I did my degree, but I know that what they taught me obviously is not the world we live in now.And websites weren't even like they were a thing, but they weren't like really a big thing that they talked about. However, obviously the, the strategy and the thoughts and stuff behind it is, so I still feel pretty happy that I've got that degree.Gus: Yeah, absolutely. I feel the same. I think the, the theory will never change, you know, ultimately you're promoting a product or a service for somebody to buy and you want to make a, you know, you want to make a profit.That's the ultimate, the underlying theory, but the, the purpose of a marketing degree, Not that I want to kind of brag about this, but I went on to study two postgraduate qualifications.Teresa: You are much better than me Gus.Gus: Then marketing, mark comms. I'm a member of the chartered Institute of marketing and all that have loads of letters after my name.But the, the point is that I think a lot, yeah, yeah, I think a lot of people kind of, a lot of other people think that marketing is second nature as well. And it's kind of like, they'll just, they'll just try their hand at something and think, oh, well, you know, I'm now a Facebook specialist, so that makes me a marketer or I can, you know, I can write copy and that makes me a marketer.And that's not always the case. So I know there are marketers who haven't got a marketing degree that get very, they get, you know, their knickers in a twist about the fact that when I turn around and say, well, actually, no, I've got loads of letters up to my name and I've done all the theory. And, you know, I did marketing before social media was a thing before Facebook or Linkedin or Instagram anything was invented.Because the theory will never change and I've got, I'm glad that I've got that grounding, basically.Teresa: And it won't. And I think this is the thing for me, one of my superpowers, and I think this has got to come from my degree is that I can put myself in customer's shoes very quickly and easily. So someone can come to me and go, this is who we work with.And I can kind of very quickly go, okay, well, this is the type of person I probably am. This is probably what I'm interested in. This is how you probably talk to me. Like. I feel, and I feel like I can shift from one business to another really quickly. And you must've seen this and this episode was definitely not about, slagging off anybody that doesn't have a marketing degree, I can assure you.However, I used to get, and probably would still get a little bit frustrated in people who. Like, so for instance, I worked with someone who had, she worked for me years ago and she basically was an influencer and she was a travel influencer and she built a very good, successful Instagram. And I used to have a tourism board that we used to do Instagram for.So she was a perfect match because it was very much in her wheelhouse, very much in her zone of genius. However, Just because someone has built something themselves does not mean they can then go and market anything, because I've marketed, we'll have a market off, right? I've marketed chicken, i. e. processed chicken. I've marketed telescopic slides. So, you know, when you're in a car and you lift the thing and your seat slides forward or slides back. Obviously, I've got a fancy car, so I just press a button, but I remember those cars. Oh, wait. But like, those are telescopic slides. And like, if you've got, if you're pulling out like a big server on big, it's like the, the sliding, like I've marketed stuff like that.And I think that's what marketing helps us do. We can market stuff like that. What have you, what's your most obscure? Oh, I've got another one as well.Gus: Wow. What's my most obscure. So I have marketed. A sub region of where I live, I, I always used to work in automotive and advanced engineering and all that kind of stuff.So that's kind of my background. So it's, I used to work in vehicle rental. Oh, yeah, yeah. You know, I essentially, I marketed Mercedes Sprinters and Ford Transits. Nice. And I was nominated for an award, which was called the Tranny Award. But Tranny is an abbreviation of transit, just so everybody knows. So, for example, thankfully I didn't win. I didn't wanna say thatTeresa: That's a niche award. To be fair.Gus: It's a very, it's a very niche award. Yeah, absolutely. I'm glad I didn't win, so I didn't put on my cv. I'm a winner of a tranny award. That would be very strange. So, yeah, and I, you know, it's, it's all that I used to work in motor sport and et cetera.So vans, cars, you know, motor sport, all that kind of stuff. So I don't, I don't think there's anything too obscure, although I used to work for a local authority. That's pretty obscure in yourself.Teresa: Yeah. I've done marketing for children's care homes. I mean, that's random. I also worked in the car industry.I worked for a company that bought, this is interesting, our lives might have crossed Gus, although I'm a bit older than you, I think. I worked for a company that bought ex rental cars and sold them to dealerships. So they would go to someone like enterprise and buy as they all like, cause obviously rental cars can only be on their books for so long and then they have to be gone because they get too old.Like when we say, oh, they're like six months old, they would buy like hundreds of them. And then we would sell them to dealerships or not dealerships, independent dealerships all around the country. And then I've also marketed adult toys. I've done it all Gus.Gus: You mean like playstations and stuff? No, no, no, don't, no, stop that. I get it.Teresa: Yeah. Not, not what I mean. No, it was fascinating. It was, but it's funny because this is the thing we're trained in marketing to go there's a product, there's a customer, there's a need, there's a pain point. There's a like, and just put our marketing thing on it. So it almost kind of doesn't matter what the product, who the customer or any of that, you just put your kind of blueprint back on it and go, okay, how does this work?Gus: Yeah, absolutely. I think all marketers, all proper marketers have a marketing toolkit, like a marketing blueprint that they will kind of, they can overlay onto whatever the product or the service is. And, you know, we can talk about acronyms like the four P's and the seven P's and PESTEL and SOSTAC and DAGMAR all these other kinds of things.And, you know, and then we intersperse it with a bit of psychology, like Maslow's hierarchy of needs and all that kind of stuff. And, and it all come, you know. And we say all this fancy stuff and use all these, you know, long words and all that kind of stuff, but ultimately it's the blueprint that kind of we overlay onto anything that can then deliver that.And I think that comes from knowing the theory, knowing the stuff behind stuff. So we could quite literally market Anything and anyone. Yeah. Yeah. And that's where Eskimos is the favorite one, isn't it? Absolutely. Yeah. And now that we run our own organ, our own businesses, I think that's the thing that we can, whoever comes in, because people always say, well, what's your niche?And I normally say, well, service industry businesses, which sounds like everybody says that, right. But it's kind of, it doesn't matter if you work in HR or accountancy or wealth management or photography or videography, I can market your business because ultimately I understand the marketing.Teresa: Yes. Yes. It is. And I think that's why I've never had a niche because, because I can market anything. This is so cool. I don't think I've ever spoken to a marketer like this before, but it's really interesting. Tell me then, and we're going, I did tell you we'd go around whatever direction that we took us and this is taking us a different direction, but I love it. So when it came to your own stuff, because I very.I'm going to use the word arrogantly and I'm not arrogant, but I think I confidently walked into having my own business and going, but I know marketing so I can market myself no problem. And I couldn't, I found it really hard. How do you find marketing yourself?Gus: Particularly in the first couple of years of my business, it was, it was really hard.The reason I started my business was because I left a Long and illustrious marketing career to then run my local pub. And what I discovered was that without social media, without proper marketing, et cetera, I wouldn't...
Today’s episode of the podcast is an interview with Katie Caldwell, where we explore how the world of branding, websites and SEO can hugely increase the confidence and visibility of a small business - and most importantly can attract your ideal clients.
Katie founded Geek Boutique in 2015 and has helped over 150 businesses define and perfect their visual and digital presence and helped them to elevate their brand to that all important next level. Her passion is helping smaller businesses who DESERVE agency level design but can't necessarily afford the agency price tag. KEY TAKEAWAYS COVERED IN THE PODCAST1. Why branding is so much more than a logo 2. How to know when you need to review your brand 3. SEO tips to help you optimise your blogs
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEFree Download: How to write blogs to make your SEO zingCheck out Katie's websiteConnect with Katie on InstagramCheck out Tiny Shell Media's WebsiteGet a 30 day free trial with KajabiConnect with Teresa on Instagram, LinkedIn, Facebook or TwitterTranscriptTeresa: Hello and welcome to this week's episode of the Your Dream Business Podcast. How lovely to have you join us this week. I hope you're good. So I have another interview. I'm just doing straight up interviews now for a little while, just like to mix things up. Change is as good as a rest. And as I've done 300 and odd episodes, I think mixing up is not a bad thing.So this week I have another amazing, wonderful human on. Now. Most of these amazing interviews I've done happen to be members of my executive club. And now I didn't just bring them on because they're members of the executive club. They all are very good at what they do or otherwise they wouldn't be on.But it also means I know them really well and hopefully it makes fun interviews. So this week I have the amazing Katie Caldwell. She is the founder of Geek Boutique, from 2015. She's helped over 150 businesses define their perfect, visual and digital presence and help them to elevate their brand to the all important next level.Her passion is helping small businesses who deserve agency level design, but can't necessarily afford the agency price tag. And she works with them to develop their strategies, have a crystal clear idea on who they want to attract and how they do it. And she helps them create beautiful brand identities.And when she says beautiful in her bio, I can holy attest to the beautiful of it, they are stunning and I have had Katie do some stuff for me and she is just awesome. So please welcome to the podcast, the very lovely Katie Caldwell.Katie: Hello, I'm very happy to be here. Thank you.Teresa: I am happy to be here. We were just laughing because Katie's in exec club and there was a whole conversation going in.Basically, this is how, this is the level of humor that my exec club have, which is perfect. Someone put in the club, I have a question. And one of the other members replied saying cashew nuts. They're always the answer. And it just.Katie: I agree. I do agree.Teresa: It just went crazy. I mean, you know, we. If people are ever thinking about joining my world, they need to know this is kind of some of the levels you get.But that's how you get through. Exactly. Yeah. If you can't talk about cashew nuts, we're probably not for you. But this is how, like, it needs to be like this sometimes. Cause if we just all just did works up all the time and we're all serious all the time, we would lose our minds. I swear. Yeah. We need to have fun.Katie: That's what I love most about it. It gives you an amazing community to be ridiculous with. And they are funny people. They are funny people.Teresa: We laugh a lot, which is good. Which is good. Katie, I've done your little bio there. I hate, I hate reading them, as you well know. But just tell us a little bit of backstory because you have a fascinating work history. So tell us kind of what you've done and how it got you to what you're doing today.Katie: So, I have had so many different types of jobs over the years. I started as an actor. So, I, after leaving university, I basically ran away to the circus and joined, went to drama school and became an actor for the best part of 10 years.But of course, as a relatively unsuccessful actor, which I was, there was lots of time.Teresa: Some good stuff.Katie: Around the acting jobs. Yeah, yeah, no, no. I, and I loved my time as an actor. It was really, really, really enormous fun. But there's, there's always lots of time around acting jobs where you have to find other work just to be able to pay the rent, pay the mortgage.And you have to be pretty creative about that. So it was during that time that I started to get really into marketing, really into design, which was always a massive passion of mine in a way, and into web design, which actually one of the amazing companies I work for, really supported me as an actor, paid for me to...To learn how to develop websites. And it was when I was pregnant, decided to put acting a bit more on the back burner and start my business doing the thing that over the years had given me the most joy and fun, which was working with, with people to develop their brand identity and, and websites. I haven't really looked back.It's and a lot of the, what I used to love about acting was really getting under the skin of a character. So you, you start to play, you've got a certain number of lines in the script, and around that idea of who this character is, you've got to build up a full life. You've got to find out what their fears are, their loves are, their ambitions are, and you, you build a story for them.And it's a really similar process, believe it or not, working with brands because you, you, you you go under their skin, you find out what they really want to represent, how they really want to present themselves. And there's a lot of kind of psychology involved with putting out a visual identity that really matches those values.So there are, I think there are overlaps. Bit tenuous.Teresa: But I think that makes perfect sense. And I think one of my skills that I've always, accredited myself is that I can do that pretty easily in terms of when someone starts to describe a customer, I can put myself in those shoes and go, how would I feel?What would I think? And that is exactly what you did. obviously we just have to like have a brief moment of where did you act that people might know names or recognize things or people want to know that surely that is the number one question like.Katie: I was mostly a theater actor so unless you saw some you know oh gosh what are my favorite parts I am it's coming up to christmas i played the snow queen once up at the stephen joseph theater in in scarborough which is alan akeman's theater which was a always a big wish of mine to act there.And, I wore this incredible long length white gown, full white make up. That theatre's in the round, so it's got steps leading down to the stage. And on my first performance, I appeared at the top in a spotlight, at the top of the stairs and took a step and fell.Teresa: You did not!Katie: Oh my goodness! It just, it was, it was dreadful.I got up and carried on, but I'd lost all of the fear that the children should have been feeling about me at that point.Teresa: Oh my goodness, that is, that's everyone's nightmare. That's my nightmare of speaking, is that I trip on the stage and fall over. Because I would go down like a sack of potatoes.Like, it would be a very dramatic thud if I fell, I'm absolutely positive of it. But that's awesome. So can you sing as well, Katie?Katie: I think I can sing.Teresa: Have you had to sing for roles?Katie: I have had to sing for roles.Teresa: Well, you must be able to sing, because they wouldn't have you do that.Katie: That's debatable.Teresa: I love it. I love it. Do you miss it?Katie: I miss, I really miss rehearsals. That, that kind of creative process where you're working with a team of people, because the one thing about, and that's, you know, one thing I value really strongly about being in your club is that you have this community of people around you again, because it gets lonely as a freelancer.Teresa: So lonely.Katie: And if you're having to be creative in your own little bubble, At the back of the house.Teresa: And essentially a creative industry. You know, I worked at marketing agencies before I started on my own and, and I remember those lovely moments in the agencies where a new client would come in and we would all sit around a table and just talk about it and just muse about how we might deal with it.And, you know, oh, this is a nice idea and this is a nice idea. Or when the designers had created something and then we'd all gather around again and give our thoughts and which obviously the designers probably hated. But, that. There's something about the collaboration, the creative process that is super, super important, isn't it? So, yeah.Katie: Oh, definitely, definitely. And you can feel, you can feel it when it starts to really abhor. You know, things come harder. And you have to, yeah, collaboration is a must.Teresa: One of the things I love about Katie, not only is her sense of humour, but she will just drop in in the conversation something random about, like, where she's worked or who she's worked with or met so and so and whatever, and it's like, You've had this entire life before we knew you of like, craziness in this world.And also, and do you mind me saying that your husband is also in the same industry as in theatre?Katie: He is. He did in theatre, yes. Not, not, not, not Brandon Webster.Teresa: And he's done some really cool stuff recently, in fact, and you were sharing some stuff with us, if you're happy to share it here.Katie: Yeah, no, he's, I mean, he's, He's an amazing, creative.So he started life as an actor, got a bit bored of acting, and moved into more the visual side of theater making. So he got really interested in mask work and puppet work. And he was one of the original cast of War Horse, which was such a huge kind of explosion onto the theater scene, which is actually where we met as well.17 years ago, something like that. And from that, War Horse took him all over the world. He ended up directing the puppetry in productions in America and in Australia, and then producing his own work in recent years. So his most recent Show that's had a lot of attention is a theater, a stage production of the life of pi.And him and his co puppet designer, Nick Barnes, created these absolutely amazing animal puppets and the, the play as well. The, the, the play is just this visual feast of movement and puppetry. And actually it's on tour at the moment. So if anybody wants to see it, feel free.Teresa: The life of Pi. So I'm interested because he is so creative.Now if you've been listening to this podcast for a while, you'll know that my husband has a lot to say about marketing and thinks he's an expert and he's not, he's an engineer and he's so very far away from the creative sphere. So when he comes and gives me his opinion, we always kind of laugh a bit at him giving me my, his opinion.But does your husband's then, because he is so creative, is he like over your shoulder looking at your sites or looking at your brand and going, Oh, I'd tweak that if I was you?Katie: Yeah, he would if I let him.Teresa: So I was going to say, yeah, try it.Katie: Because, because as much as he knows about how to make a really convincing tiger puppet. Yeah. He doesn't really understand the world. of branding. Of, of branding. So, he would, he would give a bit of, kind of off the cuff, oh, that color's a bit strange there and . And it wouldn't, he wouldn't, he wouldn't have necessarily kind of understood the process of Yeah. Where that comes from.Teresa: Although obviously I could talk about your past life, Frasier, that isn't the reason you're on here. So let's talk about branding, because one thing that I always find really interesting, and we've had people on before, and I've talked to people before, about branding and how when you're a small business, or when you're starting out, or when you're doing all that, you, people put very little thought into that brand.So why? If someone said to you, why should I pay attention to creating a brand for my business? Why can I not just whip up a logo on Canva or get someone to do it on Fiverr and just shove that logo on everything and doesn't matter about the fonts or the colors or the anything else? What, what would you say to convince them otherwise? Bearing in mind, we've only got, like 40 minutes.Katie: It's, I mean, it's a constant bugbear of mine, I suppose, that people underestimate the value of investing in branding. It's the foundation of your business. You know, it dictates who you are, who you speak to, what you offer, what you want to achieve. I, I personally think it really deserves investment.And I do also think you see the return on that investment. It's, I often say it's a bit like, building a house without any foundations. a few years down the line, or a few months down the line, you're going to see cracks. And that, you know, it, it, it, well, it, it's integrity will be compromised and nobody ultimately is going to want to move in or live there, or maybe even come and visit.Yeah. But if you, if you, if you build the house on really firm foundations. If you develop a really strong brand strategy, either by yourself, you can try to do it yourself or, you know, or with a professional house is going to grow with you and, it will be a constant ambassador for your business and everybody needs that.There's not one business I can think of that doesn't need a clear, strong brand identity. And it, it is odd how it is pushed down the list of priorities when it comes to people investing in starting businesses. Well, you know, that said. If you don't have the budget to invest in a professional, you can have a go at doing it yourself.You know, you, if I came to your house, you could probably cook me a really nice dinner, but it might not be as good. Yeah. But it might not be as good as if a, you know, Michelin star chef came.Teresa: No, I'm not that good.Katie: But it's, it's the same thing really. You know, you can. If, if you've got a degree of a visual eye, if you, if you have the ability to step away from your business enough to see what it's like from the outside, then you could try, but is it worth the time?And is it, would you get a better return on your time and your money by hiring a professional.Teresa: So I've got a couple of questions that I've just, thought about. The first one being, how do you, and I've had this quite a few times, and I do not know how to answer this question. How do you tell someone they haven't got an eye when they think they've got an eye?Or how do you, like, because some people, and we have this amazing tool, we have Canva, we have Adobe Express, we have these... Which when I started in marketing and when you started doing what you did, they did not exist. There was no, you had a designer or you just didn't do it, right? Because you didn't have the facility to even attempt to make something yourself.So now we have these amazing tools, but the problem with these amazing tools is that people give it a go and it's awesome because they don't have to pay, but it's God awful. Or they don't think about, so there's an example I give, which I'm not going to. Okay. Yeah, I can't. Otherwise it's like, not that I think this person listens and they're actually a member of my family, but they created a brand that was, aimed at a very male industry and their logo was a butterfly and it was.A very feminine color and it's like, so yes, they love that and that was awesome, but they weren't necessarily thinking about who they were targeting and what they would resonate with. And, and I'm not saying this person's got terrible design. It was just not the right one for this thing. But also what if they have got terrible design?What if actually what they put on is just God awful. Like how do we have that conversation and how do you try or how can people audit themselves to go, actually, am I really bad at this?Katie: It's hard to audit yourself, isn't it? Especially if, you know, it's like the, can I sing thing? Maybe I think I'm an amazing singer, but nobody else will enjoy the sound of my voice.I mean, I do often come across this, often people will approach me and they'll, they'll want me to create their website. And they'll say, well, I've already, I've done my brand already. Here it is. And my heart falls because I've got, you know, it's, it's much harder to create a consistent look across all digital media when the brand isn't there in the first place.So I'm gentle. I'll point out the reasons or I'll ask questions, you know, why is it do you feel that you feel this, these colors? You know, attract you. So we'll, we'll, we'll enter the conversation of strategy and strategic use of their brand by, by, by asking questions around it. And often it becomes clear that it does need adjustment, that it does need defining more.It's, I mean, it's one of the biggest mistakes, I see, with branding in terms of the, you know, the logo mark is that people, well, first of all, people think that's what branding is.Teresa: Yes, just the logo.Katie: As opposed to everything that surrounds it, that you present yourself visually with. But also, it's not about what you like.Yeah. It's, I've seen so many busy logos with kind of watercolor splotches here, there, and everywhere. And, and, and, you...
Today’s episode of the podcast is an interview with Sara Jones, where we take a deep dive into Google Ads and Google Shopping!
Sara is a freelance Google Ads consultant and founder of the Online Retail Academy, where she teaches retailers how to run Google Shopping Ads and supports them in all aspects of growing an online store. Sara has previously built a 6 figure eCommerce business and loves passing on the knowledge she has gained to other business owners, to help them do the same. KEY TAKEAWAYS COVERED IN THE PODCAST1. The minimum budget you need to run successful Google Ads 2. The difference between Google and Facebook Ads 3. Marketing strategies for e-commerce businesses
If you really enjoyed today's podcast episode, I would really appreciate it if you would go and share it on your social media or share it with someone who has an e-commerce business; and of course go and give Sara a bit of love online! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODECheck out Sara's Online Retail AcademyConnect with Sara InstagramConnect with Teresa on Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: Hello, and a really warm welcome back to this week's episode of Your Dream Business Podcast. How are you doing? So as we've been doing recently, we have another interview and I've been interviewing, and I don't know if I've said this actually during every interview, but everyone I'm interviewing at the moment is actually, they're actually members of the club or executive club.And I haven't pick them because they're members of executive club or club. I've picked them because they're really flipping good at what they do and they know their stuff really well because I wouldn't have them on if I didn't think you would get some benefit from it and you wouldn't find it useful.So today I have the lovely Sara. Sara is now this is where I try and read. I hate reading. She's a freelance Google ad consultant and the founder of the online retail Academy. She teaches retailers, how to run Google shopping ads and support. So in all aspects of growing that online store. Sarah has previously built a six figure e commerce company and loves passing on the knowledge that she gained in her business, to other business owners to them to do the same.And after speaking to Sarah many, many, many, many, many times, she often talks about the fact that she made all the mistakes, so no one else has to. So today we are going to be talking all about Google ads and Google shopping and all of that good stuff, which if you're sat there thinking, yeah, this might not be for me.I would just stick around and listen because I found it fascinating and it's just really interesting that whole side of the ad side. So we will crack on Sara, Sara, see I've started off, I called you Sara, I never called you Sara. You're Sara. Like this is, I brief Sarah before the interview and I was like, you know, if we mess up, we'll just carry on.And I'm the one to mess up. So there we go. She can relax. I've messed up. Sara welcome to the podcast.Sara: Thank you, Teresa.Teresa: You could have like just said my name wrong, just to like get me back. But I'm sorry about that. I don't know why I suddenly went into funny mode. You know, I have a sister called Sara, don't you?So, and also we have two. We have a Sarah and a Sarah in the club and both of them spell their name the same. So, and, and for a long while I kept mixing up which one I would say what to anyway, anyway, anyway. So, Sarah, let's start off by you explaining how you got to do what you do today.Sara: Ooh, that's a long story.I'll give you the brief of the story. It was starting my online, my online shop back in 2004, 2005. Where I kind of suddenly thought, Oh, I've built a wonderful website. Now I need to get people to the website and it was the kind of wild west of Google ads back then. So I kind of played with Google ads and did some money work and it sent traffic to my website and I used it on and off for that business for quite a few years.But then kind of fast forward to 2016, I ended up completely switching and closing down the e commerce business and doing the Google ad side of it full time. Cause it kind of. It was lighting me up more than the other, than my other business. So, and I've been doing that ever since.Teresa: What did you do before your e commerce? Were you in any kind of marketing or anything like that?Sara: No, I was a stay at home mom for well, 1991. I think I gave up work to have my first before that I was in accounting. So I'm actually qualified accountant as well for my sins. But yeah, which has stood me in very good stead. I have to say every business owner should learn at least the very basics of bookkeeping and accounting because Yeah.Yeah. But that, you know, nothing, nothing sexy like marketing or anything like that. I had to learn all of that.Teresa: That's really fascinating. What made you decide that you needed more than just putting a website up there? Because I interviewed Suze a couple of weeks back. Well, I didn't, I interviewed her today because they're actually batching.But if you're listening to this, then she would have been quite a few weeks back. And she and I told the, like, we laughed at the story of her putting up her website and then being devastated that she wasn't a millionaire within a week. And, and, and the truth is most people and most business owners will do that.They will think, Oh, I've got a Facebook page. Why aren't customers flocking to me? I think that is incredible insight, smartness. I don't know what the word is to, to actually go, this isn't enough. I need more. I'm going to learn Google ads.Sara: That's, do you know what? I've never thought about it like that. I just took it as, I, well, I've always been really good at thinking what, like, trying to figure out what I need to do and then going off and, and researching and learning what I need to do.So of course when I built the website and I had all my stock and it was all lovely. And, and I was just like, well, nobody's going to find it. I did SEO, which back then that's a whole different story. But so I guess I, I must've just probably been researching and thought, Oh, this Google ads thing that, that should work.And. Just gave it a go. It's, it's, it's a really good question, actually, but.Teresa: And, and like I said, it's not, yeah, it's not something I've ever seen someone do, and especially no disrespect back then, you know, because that was some time ago. And, and Google ads at that point were probably nothing like they are today.So. Why, tell us what your e commerce shop was first.Sara: Okay, so it started off, it had many sort of versions as it, as it evolved, but it ended up being DIY favors, wedding favors, so boxes, sugared almonds, ribbons, flowers, all loads of stuff, table decorations, and bespoke wedding stationery as well, which is kind of a second side of it.And that's, that's what the, that's what grew. And that's what. That's what ended up being the big one. It was lovely. I loved it. I loved it. Until I didn't.Teresa: I was going to say, and then you decided that you don't want to do something when you want to teach it. So you have had your online business for quite a few years then now.Sara: Yes.Teresa: How many years have you done this teaching element?Sara: This teaching element since 2021.Teresa: Okay.Sara: About two and a half years because it was in the start of 2021. Yeah.Teresa: Okay. And explain to us what, what's the main thing that you teach and help business owners with?Sara: So the main thing that I teach is the Google shopping side of things, because I think a lot of people struggle to just get their head around it, and they're very intimidated by it, and I don't think, and it's, it's, yes, it's, it is, it can be complicated, but it's not something that's impossible for just normal people like you and me to do, like the fact that I can do it proves that.And so that's the main thing that I teach that the membership itself, kind of, we teach other stuff because I have other people coming in to teach other stuff in the membership, but that's what that's my kind of main focus because that's where my knowledge is. Plus a little bit of the, obviously the, the e commerce in general side of it as well. Yeah.Teresa: And I think The reason I wanted you on is because there's, I do have e commerce people in my world. And I'm sure that if you're listening to this and you're thinking, well, I'm not e commerce, you probably know an e commerce business. And I think it's one that a lot of people go into because especially kind of from the handmade or the homemade side kind of thing, selling something that they've made, selling a physical product.And we kind of hope, well, I guess lots of people go into it because someone says, that's amazing. You should sell that. And then They go into it, they create this thing and then they realize the selling element of it or getting people to your website or getting people to commit and buy is the hard bit.So if it, well, first off, if you're listening to this and you know someone who's e commerce, then definitely direct them to this episode of the podcast. So explain to people exactly what the Google shopping bit is.Sara: So if you go and search for something for a product, on Google. So say you're looking for running shoes or something like that.I don't know why I always use that example because I'm not a runner. I should, I should search for lounge trousers or something. That would be more my scene. So if you go and search Google for any product based search, you will notice usually across the top, but sometimes down the right hand side, you'll notice like the product ads, the product images with the price and a link.Those are the Google, those are shopping ads and people have paid to put their products across the top or down the side in the Google search results. So that's essentially what it is. It's just basically your product information, the image, the price, the type that, you know, the name of the product on Google, on Google's search results. And those are the shopping ads.Teresa: Those ones across the top, because I know them well, like, you know, I often search stuff, in fact the most recent thing was yesterday and it was a dehydrator, you know, to dehydrate all my tomatoes that I've grown over the summer. Are all of those across the top sponsored or have they paid to be in that position, every single one of them?Sara: Yes. Every single one. Okay. On the homepage. Yeah. There, there are three product listings, shopping, I won't call them shopping ads because they're not ads. There are three shopping listings, which you can, if you have it all set up, you don't have to pay. You can still show, but that is, if you notice at the top of the search results, you'll have like little tabs, which say images.And there's one that says shopping. If you click on that. The ones at the very top, again, are paid for. I think it says sponsored. So it'll say somewhere on there that they're sponsored. But then the ones down, further down the page... They're free. Nobody's paid to put those there, but it's kind of all the same process of setting all of that up. On the main homepage of Google.When you search all of the ads there, they're paying to go there, but they only pay when you click on the ad. It's not like Facebook where you just pay to put it onto somebody. You only pay when they actually, somebody clicks on your product ad and comes through to your website.Teresa: So actually I'm super glad you brought up Facebook because one of the things that.And I said before in another podcast that I did the Google ads exams years ago, right? Because I had a client that I worked with when we had the agency, I had a client and they came to me and said, do you do Google ads? I'd like you to, I don't want to think about bringing them to you. They were using a Google ad specialist.So I started researching how to do Google ads, and I started doing the exams. So I thought, Oh, maybe this is another service I can offer. And they were the Google exams in order for you to kind of like Google partner, which I wouldn't have got because you have to have so much money revenue coming in through the app, anyway.And I did them, and I literally had no idea I passed them. And then he got me to run a test against this Google ads company. And I got better results and I have no idea how I did it right. So I then decided this isn't for me and I didn't offer it and I gave it away. And I think when people think about ads.The way Facebook is set up and designed, it's trying to make it, and we had Michelle on the podcast as well talking about Facebook ads, but they tried to make it as kind of, you know, easy and as accessible as possible. Whereas I think when businesses look at Google ads and especially retail businesses, they think, and I'm assuming for them, but I think they think that There's no way they could get to the top of Google and they can't afford those ads.And those ads are way too technical and way too difficult. So what would you say to someone who's listening to this thinking, yeah, it's all well and good. You're an expert. You know what you're talking about?Sara: Yeah. So it is, it is a myth. It, it, it is an auction at the end of the day, it's an auction so that you're bidding to, to be in whatever slot you want to be in.So the person that ends up in the top is not necessarily the one that pays the most. They'll be the one that's got the best product information that the most relevant information to the, what the person is searching for. So you can compete with big companies if you know what you're doing and you do it right.And you, you know, you have everything set up properly. You can compete. And even the, like the most tech phobic retailers have gone through and managed to set up their own shopping campaigns and run them and have profitable campaigns set up, so it is definitely doable by everybody. It is, I feel it can be an even like a level playing field if you know what you're doing.Yes, you are paying to show your ads at the top, and you know, obviously the best spot is that one on the far left. But just because somebody else has a 5, 000 pound a month budget, and you have a five pound a month budget, does not mean that you can't show your ads on that homepage of Google. If you're set up right, if you've optimized everything properly and you know what you're doing, then you definitely can.And yes, it can feel really intimidating. And there is a, there is some sort of tech setup to do, but I've got people in my membership who are, you know, they hate all that stuff, but they have managed to do it. And just, it's a case of step by step following, you know, following all step by step and doing each step as you go.And it's, you know, they're fine and they do it. And so I would a hundred percent say everybody can do it. And. Don't be scared to have a go.Teresa: Okay, so a couple of questions then. If someone set up Google Ads shopping ads, do they need a website? Probably a stupid question. Yes, they do. But what kind of website?Can they have kind of the off the shelf ones? Is there certain, is there a certain level that you need to have before even looking at these?Sara: It just needs to be a functioning like online cart. So obviously for a lot of people, it'll be something like Shopify, cause that's really easy to set up and it's, you can do it yourself.So that's really simple. So any, any of those online platforms, you know, even Wix. I mean, I, my preferred one is Shopify just because it's easy to integrate with everything else and it's easy to set up. But yeah, you basically just need a, an online checkout. A secure online checkout, so people need to be able to obviously go all the way through and you need to have all the, the things you would have in place anyway, if you are wanting to sell online, you'd have to have all of the privacy policies and the cookie notices and terms and conditions and, you know, SSL certificates, which obviously Shopify takes care of that anyway, so, and you also, people need to be able to see the price before, you know, without logging in.So things like wholesale websites don't really work because usually with trade or wholesale websites, you have to log in to see the prices. You couldn't use Google shopping for a website like that, but most retailers, obviously that's not a problem. So, so yeah.Teresa: That's what you need. What kind of budget would they have to look at?And I know, I know this is going to be like, you know, give me a clue type thing. You know, so when I had Michelle on and she talked about Facebook ads, she was sort of saying, you know, £10 minimum a day, really. So what are you kind of looking at? What kind of budget over what kind of length of time if you're getting started?Sara: If you're getting started, so there isn't really a minimum budget. I mean, you can put five pounds a day on if you want to. The, the only thing I would say is obviously the smaller your budget, the longer it takes for data and information to start coming into the ads about who's clicking and what they're doing so that you can then optimize things and improve things.So a hundred percent, you can start with five pounds a day. I would, if I was doing it, you know, if I was sort of setting up an online shop and I were doing it, I would say that if you can spend sort of 500 to a thousand pounds a month, it just means you're going to get the results quicker and you're going to be able to see what's working, what's not faster.And the, obviously the faster you can do that, then the the more you can optimize it as you move forward. But you know, if I appreciate that lots of people don't have 500 quid in their back pocket to just throw up some ads that let's be honest, they might not necessarily believe will work. So yeah, five, five pounds a day, 10 pounds a day is absolutely fine to get you started.Obviously the theory would be once you start seeing sales and you start seeing a return. Yeah. Then you'd want to put more money in anyway.Teresa: Yeah. Yeah. Yeah. Because if you're putting a pound in a machine...
Today’s episode of the podcast is an interview with Shannon Kleinjans, where we chat all about how to be authentic and show up as yourself through your social media marketing.
For over 30 years Shannon has been helping business owners create their specific brand voice, and achieve their marketing goals. She helps businesses to take the fear out of social media marketing, get visible and create meaningful connections with the clients and customers that they want to serve. KEY TAKEAWAYS COVERED IN THE PODCAST1. Shannon's experience of leaving her 9-5 job to open her business 2. How to overcome the fears of showing up as yourself in your business 3. How to deal with negative comments and curate your feed
Please do give Shannon a follow, and let us know what you took away from this episode, we would love to see what you thought of it! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Shannon on Facebook, Instagram or LinkedInConnect with Teresa on Instagram, LinkedIn, Facebook or TwitterTranscriptTeresa: Hello and a super warm welcome to this week's episode of the podcast. I'm laughing because I know today's episode is going to be awesome because I have the most beautiful, wonderful guest ever. She is one of my most favorite humans in the whole wide world. And the, the little story is that I met her at social media marketing world.In fact, she is probably the person in my world, in my membership who I have known the longest, even though she's not in the country and she's over in Arizona, but I met her at Social Media Marketing World years ago. And from there, from that connection, we stayed in each other's world and then she joined my membership and all of that sort of good stuff.And she's been in there ever since. So I'm so grateful for. Welcome to the podcast. The very beautiful Shannon. Shannon. How are you doing?Shannon: Hi, Teresa. Thanks so much for having me. I'm. This is a bucket list thing for me for years, actually. And I've never been on a podcast before. So just diving right in.Teresa: Well, that is lovely. And you should have asked, like, I'd have had you years back, Shannon.Shannon: No, I had just. Yeah. I should. That's the thing. Should ask for what you want. Right. But thank you so much for having me. You're also one of my favorite people. I love that.Teresa: I have had, I've known Shannon for years and years and years, and I'm interested to talk about lots of different things with her.Not only what she does as her day job, but also her transition into running her own business and coming up with her brand, which is super unique and awesome. But before we do all that, Shannon, please tell us what you do and how you got to do what you do.Shannon: So hi, I'm Shannon. I have a boutique social media and marketing business where I focus mostly on local, smaller to medium sized service based businesses.And I help them get online because social media is scary when you don't know what you're doing. So I like to try and help take the fear out of social media marketing for them. So I've been in marketing for really for about a million years. I, started in the prehistoric days. Now back like when, my space was all the rage and talking to people.I, I worked in the dental field and would I happen to have the gift of gab with my patients and happen to just Transfer that over and with share all their like answer their dental questions and stuff like that. So, it kind of started there. Yeah, I don't know. I've been just been doing it for a while. I ended up working with an entertainment center locally that I convinced them.Somehow to let me do their social media marketing and be their person. They had an agency, which was great. They were doing their Facebook. And I said, well, let me do the Instagram and show you what I can do. And it took just a couple of months. And then I was running all of the social media for the entertainment center.Teresa: Wow. That's amazing. Big. No. So good. So a few years back, cause Shannon, as she said, she worked for the entertainment center and she did like, you did a bit of this on the side, didn't you? But obviously you had a full time job, so it wasn't easy.Shannon: That's true. That's true. So the funny story, the entertainment center is what sent me into social media marketing world when I met you.So that took a couple of years of convincing, but they were great and very supportive. But yeah. So I was doing this. I mean, I love it. It's obviously you don't keep doing it for decades and not love it. But as I got to know people that, Oh, let me, let me pick your brain. Can I take you out for coffee or happy hour and let me pick your brain.And I love doing that. That was fine. But I was like, Hmm. I don't really have the time for this, but you know, maybe I could help more people if I did it on, you know, as a business. So, so then I, I started it kind of on the side and then after COVID we had, well, during COVID that was, I ended up actually being super busy with the entertainment center, trying to keep, keep their presence alive and going.Cause nobody was going there. It was shut down, but we had, I had some stuff going on and I just, my dad got ill and not with COVID, but that doesn't matter. But my dad got ill and passed away and. I just had a really hard time just going back into work and being in an office.And I just, you know, how you just kind of like, Oh, I need something needs to change. So I left the entertainment center and thought I'd just roll with this. And it's been almost two years. It's been just two years, actually.Teresa: That is crazy. Two years. That doesn't feel like. It doesn't, it doesn't. It feels like you've been doing it for ages, but.Shannon: Yeah, it's, yeah, it's kind of weird. Time is crazy. But yeah, it, I mean, because I've been doing it so long, I guess it feels like I've been doing it for a while, you know. On my own, but I love it. It's, it was a scary, that was kind of my goal for a while too, while I was at the entertainment center to eventually, I think, and I, yes, I know on our coaching calls and all of that, I had that on, on my list of, these are my goals and I'm going to, I'm going to leave my nine to five and it just didn't happen how I was planning it.I thought I'll have all of my ducks in a row. Everything will be ready and organized and instead. I just went, yeah, I'm just gonna do it. So, that was the best decision though, I think, that I've made.Teresa: And, and do you know what? I think sometimes those are the decisions you have to make, because if you, if anyone spends too long thinking about this, and trying to make it the perfect setup, trying to make it at the perfect time, trying to wait until you've built so much, the chances are you'll never do it.So actually I think to just kind of go now or never and just jump into it and do it. How did it feel like the first few weeks of you giving that up and thinking now I've got to find clients?Shannon: So, yeah, that was, that was kind of a trip. I, I was, I had one client at the time and they were great and I, you know, had them for a little bit where I was working with them on, you know, is my side gig.So I had one going in and I was like "I can do this.", I very lucky in the fact that I have a very supportive husband who's like, go and do it. And I was like, I'll just try it for a month. He's like, you need to try it for longer than that because I, you know, I wasn't going to give myself very much. I'm just going to give myself a quick out, you know.Teresa: A month is not long enough by any stretch of the imagination.Shannon: But yeah, he was like, try it at least three, six, at least just try it. And yeah, it just started. I mean, it wasn't, it wasn't like overnight, Oh, now I'm booked. I mean, it's, it was definitely some trial and error. There was, you know, I learned about what kind of clients that I work best with, that I can help.You know, which is kind of where I've fallen more into the service based and also nonprofit is a thing that I find that I'm kind of getting into as well. That's working. So yeah. So I mean, it was just like a lot of trial and error of like finding what niche I want to be. And I wouldn't say I'm super niche down, but you know, and it's always evolving.Teresa: What was, what was the most terrifying bit of starting your own business?Shannon: You know, there's so, there's so many and, and, you know, I like terrifying, but yeah, I do love terrifying. So, oh, there were a few things that were really scary. You know, of course there's the, you know, I need to, I need to bring in an income.That's, that's one thing, but I think honestly, the scariest thing was, and I. I mean, I knew I could do this, but I don't think I really like knew I could do this if that makes any sense. It's that imposter syndrome. Oh, my gosh. What if I think I can do this and I'm actually fooling myself. And if, well, if I am, I'm still rolling with it.So it's that, that imposter syndrome is. That imposter syndrome is they can tell you make it that's awful. Yeah, no, I mean, obviously it's, I'm not, we're not just flying in this blind. You know, we. We put in the time and we spend the money on the education and staying updated and, and all of that. So, I mean, it's definitely well earned, but remembering that, and just, you know, that, that worst critic is that voice in, in, at least for me, it's that voice in my head, that's like "Oh, what are you doing?".But yeah, kind of showing her up, I'm, I'm, well, I kind of, I kind of like showing her that. You're still here.Teresa: Good. Good. Yeah. You're wrong. I can do this. So one of the things I think you've done. Yes, yes. That's like a, that's like a common theme in our world. It's like we often talk about, you know, if someone thinks we can't or someone said something, we're all like, yeah, we can. And if that, if that's the thing that drives us, then let's go with it.Like, I'm cool with that. If whatever motivates you, let's just do it. So one of the things I love. And I want to know whether this was intentional, whether this was accidental and you stumbled across it. But one of the best things about your business is your branding and your brand tone. And this isn't why you're here to talk today, but I do want to touch upon it because tell us your, what's the word I'm trying to think about the inspiration for your brand name.Shannon: So when I was setting this up of the people on my team at the entertainment center is also a graphic designer. So I had asked his help to help me come up with a logo and I thought, Oh, I need business cards. You can't have a business without business cards.So I had one small ideas. I know. I know. We learn. So, yes. So, so I'd asked for his help to help me create a logo. I knew what the name was going to be. I, but I had no idea what kind of logo I wanted to do, but having been on a team with this gentleman for, Oh, it, I mean, for several years, you know, you get to know your coworkers.And I didn't even throw some of these things at him. I was like, Oh, I like garden gnomes and I like the color Tiffany blue. And he came back with this logo and this whole set of logos that had a skull in them. And because he knows me so well, I love horror movies. I love Halloween. It's been a thing. My family, both growing up with my dad, Halloween was our jam.We loved watching just awful, awful, scary movies. Or like, like the worst acting. Yeah, like the worst they were, the better.Teresa: I'd say, do you know what, I think I could get on board with the worst scary movies. Because they're not actually scary, are they? Whereas like, I am, and Shannon knows this, this is the one and only thing, we are so similar in so many ways, but this is the one and only thing that divides us, like, separate, because I do not like scary stuff.I am the biggest baby ever. So like, really poorly acted, terrible effects, scary movie, I probably would be alright with, but like, genuine scary movies, like, not for me.Shannon: Oh, and I love those too, I love a good ghost story, I love... classics. I've got a Frankenstein behind me and on my wall. I mean, I just love them.My dad's favorite was attack of the killer tomatoes. So if you want, like, super, super sweet, oh, it's awful. So it's like hilarious. One of our favorites, which I was going to share with you later is American Werewolf in London, which is kind of spurred my, one of the reasons I'm really excited. England, kind of go to the slaughtered lamb.It's terrible, but it's so funny. Anyway. Yeah.Teresa: The tomato one just sounds too much like, you know, I'm not sure that like I could even get on board with that.Shannon: Oh yeah, the original fly, like the old, old one, it's just so cheesy. They're fantastic. Some Vincent price stuff is wonderful. Yeah. Anyway, yeah, I could go on for days probably about just all the cheesy horror movies I'll send you a list.Yeah, but so yeah, so and I loved it.Teresa: Okay. Thanks. I won't watch them.Shannon: Yeah, so I love I love all the scary movies. I love Halloween. I've always got You know, there's always something spooky ash or I, you know, Ouija board ish or whatever. And it just on my desk. And so anyway, so he came up with this, take a short story and make it really, really long.Sorry. He, he came up with this logo.He came up with this logo for me and, and I was like, Oh. Yeah. Why can't I, I mean, nobody does. I don't see a lot of that. Not nobody, I don't see a lot of people with skulls in their, in their logo, but, you know, unless they're very dark. Yeah. And yeah, and which I'm not, I'm not like dark spooky. Yeah. I don't know.It's weird and twisty. It's weird and it's a fun, yeah. Dark and twisty, but hang on. I'm, but I'm not. I love it. Yeah. In a fun way. It's all good. What could go wrong?Teresa: Yeah. Yeah. You make scary fun. Exactly. Exactly.Shannon: And scary is fun. That's why we go on aTeresa: One of the things that is awesome about brands. Well, no, it's fine. Yeah, no, I get that. I get that. But one of the things that I love is in your social media, so not in your social media, you do that as well, but in your emails that you send.So Shannon and I often have this conversation about, well, I have this conversation with everybody about the consistency of sending emails and Shannon kind of fell off the email wagon. So she had to. go back to her email list and go, Oh, I'm still here. I'm still alive. And like, so the fact that your headline on this, your, your email that you sent out was, I didn't choose the ghost life.The ghost life chose me. And then it said, whoops, did I ghost you? So like, I love the fact that that is so on brand. And then this one that's just come out is spooky IG mistakes that you might be making and how to vanquish them. And then your spooky slip ups and you talk about like different types of slip ups.And it's got, do not enter one, two, Freddy's coming for you, posting and ghosting, like, I just love that. Like. And I don't think you see it as this, I don't think, I'm about to say I love the confidence in just showing up as you, I don't think you see it as confidence, I don't know, no I do know you, I don't think you're doing it because you're like, I'm uber confident in myself, but I just love how Authentic that is and how on brand that is and how very naturally appears to come to you to show up in that way.Shannon: Well, thank you. Thanks. It's, it's kind of fun getting back into writing the emails took that first one. I spent a whole Sunday with that's Sundays here, football's on TV all day long, just game after game. And it's, so it's just playing in the background and yeah, so it was, and I just, the whole entire day.And I spent way too much time on that, which we've talked about, definitely spent way too much time on that. But to get back in the groove of it, because it literally was years that these people signed up for my email list. Thank you so much. By the way, if you're out there listening and you signed up for my email list.Thanks for hanging in there for the, all those years . I am back now.Teresa: Waiting. It was worth the wait.Shannon: I could've done the poltergeist thing. I'm back. But yeah, it, I mean, and that was really scary. Not in the fun way. It was scary to, to come up with that kind of definitely overthinking every little bit and getting out of being consistent.It's, it's hard to get back in, but it's so important. And I mean, and it's getting easier to the more that I write them. And I mean, you just kind of, it's like, oh, I don't have time and, oh, it took me a whole day to write it. I don't want to write another one that took a whole day. Just, yeah. You just got to remember that.Yeah.Teresa: The more you do it.Shannon: Done is better than perfect.Teresa: The quicker it gets.Shannon: So it's, there's going to be typos.Teresa: Exactly.Shannon: Yeah. There's gonna be typos. I'm probably going to misspell something.Teresa: And that's how we know it's real.Shannon: What's that?Teresa: That's how we know it's real. If there's typos, if you misspell something, if it's not perfect, that's how we know when a bot hasn't written it and you've written it, Shannon.So that's the main thing.Shannon: Now I do love AI. I like it for getting some ideas and helping, you know, generate some thought, Oh, that's kind of a cool direction to go in. And I didn't think of that or whatever, but Oh yeah, no, not the. Yeah. Have you noticed, like, I can tell on.Teresa: Like, the just straight up write an email.Shannon: Yeah, I can tell on some social media posts when they've, like, they're, they're embracing AI.That's great. But it's like, that is a hundred percent chat GPT just wrote that entire thing. They have like a format almost. Yeah. Yeah.Teresa: Yeah. Not ideal. So. Let's talk about what...
Today’s episode of the podcast is an interview with Michelle McCance, where we take a deep dive into why and how you should be using Facebook Ads to grow your business, after you've achieved organic social media success.
Michelle is passionate about making advertising accessible to ALL businesses, no matter their budget or tech ability and she is keen to share her knowledge with as many business owners as she can. So tune into this episode and happy advertising! KEY TAKEAWAYS COVERED IN THE PODCAST1. What you need to get right before you run Facebook Ads 2. The mindset challenges you need to overcome to run successful Facebook Ads 3. The minimum budget you need to run a Facebook Ad and when you should outsource 4. What you need to think about and include when planning your Facebook Ad
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Michelle on Instagram at The Small Business Ad Club or Tiny Shell By The SeaJoin Michelle's Email ListCheck out Michelle's Billy Basics Meta Ads CourseFind out more about outsourcing your Ads Management to MichelleConnect with Teresa on Instagram, LinkedIn, Facebook or TwitterTranscriptTeresa: Hello, and a really warm welcome to this week's episode of the Your Dream Business Podcast. And as always, I'm your host, Teresa Heath Wareing. How are you doing? So as I mentioned last week, we had our first interview back and I have another interview for you this week. And actually I've forgotten how lovely it is to do interviews.And how easy, and I mean that in a nice sense, not in a, I can't be bothered to do podcasts, but like how easy it is to do the interviews because it's just so nice to have a conversation. And today I've brought you another expert and another amazing human. So we are going to be talking to the amazing Michelle McCance, who is a Facebook and Google ads manager on a mission to make advertising accessible to all businesses, no matter what their daily budget is or their tech ability.Now, Michelle has a business called Tiny Shell Media because she is tiny and she lives by the sea. That makes perfect sense. And Shell, Michelle, I mean, it's, she didn't just make this crap up. You know what I mean? This is like some serious thinking. She's spent 15 years working in agencies across the UK and basically knows ads in and out.Since then, she has spent hundreds of thousands of pounds on ads in 17 different countries and has worked with businesses of all shapes and sizes with her done for you service as well as offering training as well on how to do your own Facebook ads. She's super passionate about making advertising accessible to all, no matter, like I said, their budget or their takeability.And she's keen to share her knowledge with as many business owners as possible. So I am super, super glad to have her on the podcast today. Michelle, welcome to the podcast.Michelle: Hello. Hello. Thank you for having me.Teresa: My absolute pleasure. So, I knew straight away that I wanted Michelle on because I have been doing some work with Michelle myself, and she is currently helping me with some ads for myself because I went to the Kajabi conference back in, I think it was June, I think, or roughly around that.And I had this sudden realization, which quite frankly, after nine years in business, I probably should have had it a few years back, but I had this sudden realization that I had taken my business as far as I could take it organically. And the only way that I'm going to take it to that next step is through ads.And all the people that I sat and watched and all the experts that were there, they ran ads. All of them. It wasn't one person who didn't, who had a considerably bigger business than mine. So. I A wanted to speak to Michelle straight away to be like, okay, we need to sort this out and how is it going to work for me?But B wanted to bring you guys or put Michelle in front of you guys so that we can talk about ads. Because if you have a business and you've done really well organically, then brilliant. But actually, is it now time to step into ads? But before we get cracking on that, Michelle, I've given a brief kind of overview of your bio, which I am pretty.Well, I was gonna say I'm pretty impressed that I didn't completely make a hash of it because I did read a bit of it, but tell us kind of like, what made you kind of get to this point here now?Michelle: Yeah. So for me, it's been a bit of a journey really, as everyone, but I started off, as you mentioned, in digital agencies and I was actually originally a project manager.Loved it. Absolutely loved it. But the 80 hour weeks eventually became a bit of a problem. And when I had my little girl, 80 hour weeks were just not conducive with it. And I saw so many parents putting their kids to bed over FaceTime. And I just didn't want to be that person. So, and I also found out around the time my daughter was two, that she was autistic.She got diagnosed around that time and I realized that going back to work full time was just never really going to be something that I was able to do. So I found myself thinking, well, what should I do? And I took a bit of a whistle stop tour into upholstery and actually spent a year renovating vintage furniture, which I loved, but then got into social media and then quickly realized that as much as organic social media, and you will talk me to hear me today, talk about why it's really important.It wasn't the thing that I loved. What I actually loved was the data, really, and being able to say, did this thing that we do cause this action? And I love the fact that with ads, you can track everything that you do. There's no just putting things out there and hoping it works, hoping the right person at the right time sees your post.You know with certainty that it's getting out there, and I can see it got in front of X amount of thousand people, X amount of thousand people click through to a website, and personally, I just love that fact of it, and actually, I think it allows you to be really quite creative as well, and that's sort of like, it's sort of I don't know, it's sort of like, it scratches both of those itches for me.Cause I actually started out as being a developer. So, you know, the actual, it scratches the tech itch and the creative itch for me. So for me, it's the perfect sort of thing and I love it, you know, and I've had the pleasure of working with One Man Bands, you know, people who are just, you know, like a little local business who are happy to stay a local business right the way up to global companies that want to get people, you know, they want to dominate the world and get people buying their products all over the place.So, you know, I've had a lot of experience with a lot of different types of people and I love that variety.Teresa: That's so cool. There's a couple of things I want to touch upon there. I worked for an agency. I've worked for a few agencies actually. And what is it with the big agencies, wasn't this when I was at a smaller agency, that they...It's almost like a badge of honor to work that many hours.Michelle: It's definitely the culture of it, and it's encouraged. And there is this whole culture of work hard, play hard. You know, everything became around, let's go to the pub after work, or on a Friday, we'll buy you some beers afterwards, or the drinks trolley will come out at three o'clock, or we'll buy you a pizza, but we'll expect you to give your life in return.And I must admit, I made some of the best friends of my entire life in agencies, but it all focused around work and at the time those people were so important to me. But it's, but years down the line, I'm in touch with a few of them, but very few of them, you know, and given we were, we spent hours and hours and hours together, they weren't really true friends, but you sort of like, hoodwinked into thinking they weren't really were your friends, and you were happy to commit that time and give your life up because you got the social element too, and But yeah, it's, it's this real culture of you're expected to do it and I was one of those people who, you know, when someone had a child, when five o'clock would come, I'd be like, Oh God, they're leaving in the middle of the day, you know, and I'm embarrassed to say that now.Looking back, I did judge those people at the time, you know, and your bosses judged them, and it was very frowned upon to just leave work on the time you're supposed to leave work, you know, so agencies, they have a habit of chewing you up when you're young and spitting you out when you're coming up to middle age and go, go figure it out yourself because you don't want to work in agencies anymore.Teresa: But honestly, what a weird, now we have these businesses and we have our lives that we have. It feels like the most bizarre concept, and I remember like, the pride in almost people having to pull all nighters because there was a pitch that they had to get ready for, and it's like, when did someone decide that that, like, if you didn't have long enough for the pitch, or if you weren't organized enough, or there's not enough team.Then surely you sort it out. But no, it was just madness.Michelle: Yeah, it's the way. It was so fun. I get it time. But yeah, not sustainable for long-term life and not sustainable with having a young family as well.Teresa: No. And then the next bit I need to pick up on is your furniture upholstery, which Brilliant. And I am in awe of people who can do stuff like that because like I'd love the idea of it.I do not have the patience. Did you sell furniture? Is that what you did? You sold or you repaired people's stuff?Michelle: I repaired them. So it was always a case of taking something that had been chucked in a tip or was about to be thrown in a bin. Like, you should see the state of some of the frames in my garage, which my husband goes mad.I won't get rid of them because I'm like, one day I'll get to them. I actually have like a sofa, which was owned, which is like 102 years old, this sofa, or it was when I got it even a few years ago. It's got no base in it, nothing, it was just falling apart. It's a wooden frame, basically, and I would build them back up.But yeah, I loved it. I loved it. But I could, I did sell, try and sell those things, but I could never get quick enough to make enough money from it because it's actually really expensive to get something upholstered because there's so many materials in it. And the people I learned from, they could. You know, took a sofa out in a couple of hours, that would take me a month to do it.So I just couldn't earn the money from it. Loved it, but just couldn't. Couldn't sustain it, really.Teresa: And I think that's the thing, isn't it? That is an amazing thing, but as a business model, it's a really hard one to try and manage, like, it's not the easiest way of making money. And often, and especially in the world we're in now, people don't want to pay for the time that it takes you to do something.Like it's a, it's, it's going to take ages, but they won't want to pay that because they want the quick and dirty and cheaper solution, really, don't they?Michelle: Yeah, but people only really want to do that if it's like something which is really sentimental or they've had it, you know, for a long time, it's a heirloom, you know, so that's why I tend to focus on my particular addiction was around mid century furniture.Get me a mid century chair. Oh God, I'll buy it straight away. Like, but you get bargains for it. And that's why my garage is like a graveyard of mid century furniture that's not been finished.Teresa: That is brilliant. I love it. I love it. So let's talk about ads. Like I said, at the beginning, I had this realization, which I totally should have had many years ago.And I probably did. I probably, I think I was like a lot of business owners of trying to deny I needed to do it and thinking I could do it without it.Michelle: And I think there's a lot of mixed messages out there, aren't there? And, you know, like I say, I am massively a fan and believer that you have to do things the organic way to begin.You need to figure things out. You need to get your messaging right. Your organic social media page needs to act like you're shop front. You know, when we don't have a physical store. We need to think of our profile page as our store. That's what's giving that first impression. So I totally believe you should not skip the organic step.But there are a lot of voices out there, aren't there? And there are a lot of people who hang the hat on, you don't need ads, you don't need ads. I had a 20k launch and I didn't run a single ad. But those people have spent years, maybe months if they've been lucky, you know, if they're on social media continuously.But they spent months, if not years, building up an audience and building trust and loyalty with those people. And that's brilliant. That's absolutely amazing that you've been able to build an audience like that and monetize it and get that income. But what happens when the next launch comes, you know, how fast can you rebuild that audience?If you're not relying on ads, you know, do you need to wait months or years again before you've got enough fresh people in your pot to ask for another sale, you know? And that's where. If you're an online business and you want repeated sales with repeated, fresh people coming into your world, it's very hard to do that organically unless you're going to spend your whole life on social media.And let's face it, we don't have our online businesses to spend our whole life on social media. You know, if you want to... Brilliant power to you, you can definitely do it, but you are going to have to post every day, you are going to have to show up every day, you're going to have to be doing engagement, outreach, all these sorts of things, if you don't want to spend money on ads.And even then, you are going to be a bit limited by scale, you know, so.Teresa: There's no guarantees that.Michelle: That's it. But, you know, there are many people out there and I see it all the time. I had this launch without using ads and I'm like, brilliant, that's amazing for you. But for most business owners, that's not the case, you know, and It's very, very hard to replicate that sort of success, and the sort of people I am seeing replicate that success have audiences of hundreds of thousands of people, you know, so if you don't have that, you've got to do something different.Teresa: Yeah, I saw, I saw something the other day, someone sent an email which actually really resonated, so I replied to it, where they had, it was to do with, I'll just say actually, it was to do with ManyChat, they were doing a conference, and they showed two case studies by Amy Porterfield and Jenna Kutcher, And talked about how they'd organically got, like, I don't know, a ton of people into their ManyChat and into their DMs, obviously not, if you don't know what ManyChat is, it's basically an automated, like, it's AI really, it's a bot that you can have manage your DMs.And they talked about this and it's like, and the person who wrote the email was like, I was livid at the fact that ManyChat went, look, you can do this. Because the fact is very, very few people can do that. The reason Amy and Jenna were able to do it, 'cause they have massive audiences, humongous audiences.So again, it's that, it's that of like, and often the other thing that people don't talk about is when they talk about successful launch or when you see, and we've all done it, I used to do it all the time of like work at the math, right? So like you would watch like. You know how on lots of these launches with the big people, they'll have like post-it note for each person.So then you hold the screen and you roughly work out. I wondered what's on there, honestly. And the other day I was looking at Facebook groups and I stumbled across a Facebook group that is for a paid product and the prep paid product is like two grand and there was 4,000 people in there. Right? So of course you'd do the math and you're like, oh my gosh.But what you don't know, and I have been in conversations with some of these big people and they have divulged what they spend on ads. They spend an absolute fortune on ads to get that level. Because like you said, the thing that is the success of all businesses, but especially online businesses is your audience is getting more people in front of you.And that way is the way you're going to be able to keep launching, selling your thing, showing up, doing all of that. So I think, I think let's talk a little bit about the fact of. You know, what is people's hesitancy to running ads? Why, even though deep down we know that these people run ads and we're served ads all the time, why don't we think we need to run ads?Michelle: It's a funny one, isn't it? Because I think, my personal opinion is, I think there is a bit of a hesitancy because this was once something we had for free. And Facebook and Instagram and other platforms, they let us have all of this and they let us build a business for nothing. And then guess what? They're a business and they said, we want to monetize this and now we're going to make you pay.And I think a lot of people really struggle to get their head around that. It's a bit of a blocker. And they almost like, well, I don't want to give them my money. Why should I pay for something that was once free? And. It's a bit harsh to say, but they don't owe you a business. They are a business themselves and maintaining these servers that, you know, allow us to use these platforms and get in front of our customers all the time are a bomb, the teams that have to go into managing them.You know, there are huge, you know, huge, humongous teams, the research that goes into all of these things, it's an expensive business running a social media network and they have to pay for it one way or another, you know, and I do think I can understand it and I really do understand and empathize why people are frustrated
Today’s episode of the podcast is an interview with Suzanne Frear, where we take a deep dive into the pros and cons of using Generative AI, such as ChatGPT, to create content for your business.Suzanne is a Creative Copywriter working with passionate small businesses. She helps makers, bakers and motivators shine on the internet and connect with their audience.KEY TAKEAWAYS COVERED IN THE PODCAST1. The privacy concerns you need to consider when using AI generated content 2. The impact AI generated content has on your SEO 3. The limitations and potential for deception and bias, when using AI generated content
I’d love to hear what learnings or light bulb moments you take away from today's episode – please do come and connect with me over on my social media and let me know.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODECheck out Suzanne's 'Things You May Not Know About Chat GPT' BlogJoin Suzanne's Email ListCheck out the Dream Business Club Page that Suzanne wrote the copy forConnect with Suzanne on Instagram and LinkedInConnect with Teresa on Instagram, LinkedIn, Facebook or TwitterTranscriptTeresa: Hello and welcome to this week's episode of the Your Dream Business Podcast. And as always, I am your host, Teresa Heath Wareing. But there's a bit of a difference today. After having a, almost a year, I think it was just short of a year off doing interviews, they're back. And I basically got a bit bored of doing episodes on my own and not talking to other people.And also I am limited in the things that I can talk about. Now, obviously I can talk about a ton of stuff because I've been in this business for a long time and I do my own marketing and all that jazz. But there are things that obviously I am not expert in. So although I could probably give you the headline stuff on it.Actually, I need to bring in some experts. So I have started by picking some of my most favorite people who are not only amazing at what they do, but also happen to be awesome people as well. So please welcome to the podcast today, the amazing Sooz Frear. Suze, how are you doing?Sooz: I'm really good. Thank you very much for having me on.Teresa: Oh, my pleasure. I am really excited to have you here now. Sooz has been in my world a little while and what's kind of exciting about her is that her business is fairly new and I've been with her since the beginning, which is quite rare for me. I don't often get to work with people from the very beginning.So tell us a bit Sooz, about what you do and how you got to doing the thing that you do now?Sooz: Okay, so I am a creative copywriter, so I work with predominantly small businesses to help them write their copy to make real connections and build relationships through website copy, through email newsletters, blogs, et cetera.I have been doing this professionally for just coming up to a year now, although it was as you say, like I'd been doing it a little bit on the side before, but yes, a year ago I decided to quit my day job, so to speak, and I took the plunge and yeah, it brought me here because I've always loved writing and so to be able to do that as part of what I do for a living is just a great joy for me so I'm, I'm, I'm really proud of myself for getting here and yeah I'm just so happy that I get to do what I love as a job.Teresa: So I've watched you, Sooz's in executive club, she works with us there. I've watched you go through already some roller coasters of running a business. So talk to me and in case anybody's out there, cause actually surprisingly there are a number of people either in my world directly or perhaps listening to this that have jobs or do a part time job and they're not quite ready to take that step.So talk to me about actually taking that step of going, "I'm going to leave my job and leave my income and I'm going to better myself."Sooz: Yeah. It's, it's a big, big step and I would never be one to recommend it and say everyone should do it because obviously everyone is so different. Everyone's situation is so different. The situation I was in, but the job I'd been doing for a little over 20 years.I had to come to an end for a lot of different reasons. I was working within the European Union and following Brexit, obviously things had changed. Also following COVID and the new normal, my working routine had changed and just, it wasn't going to work going forward. So I knew I had to leave that particular job.So the situation I had was whether I was going to find a new job, a full time position, a part time position working for someone else. Or if this was, I was going to listen to what was actually going on and take the chance to do it myself. And I did go backwards and forwards on this. I know I discussed it with you more than once because there were times when I had the possibility of taking a job.At the end of the day, I think betting on myself is the best thing I could have done. And it's a huge risk. It's a big thing to do. Walking away from that guaranteed income is a huge thing to do. But when, if you get the opportunity and you have that little bit of stability to be able to do it, that, that, position of privilege really that, you know, next month I'll be all right if I give this a go, then I urge you to take it because if you can enjoy what you do, it's not like going to work.And that is a huge, huge thing. What I was doing before didn't light me up. This does, I enjoy what I do. I look forward to working. I don't mind working longer hours, things like that. And I get to design my own life, which is a real joy.Teresa: And I think that actually, you know, to say that it feels like a privilege is, is true. You know, you were in a position where, you know, you, you had an option to leave, like obviously you still need to bring your income in. You still need to, you know keep a roof over your head, but there are some options there.So that is a privilege. But also I want to kind of go, it's not a privilege. You took a risk. You took a big, brave, massive step to say I'm betting on myself. And, and that takes the most guts. I think of anyone doing anything, honestly, I constantly say to the business owners I work with that they should be high fiving themselves every single day.The fact that they're even here doing this thing, like they are a hundred times braver than most people out there. So tell me, cause there was one pit that I'm thinking about in particular where you started, you were waiting to get your website up and running and the website went up. And nothing happened.And I think that was one of your very first, like, oh, oh God, what am I going to do? Like, so talk to us about that, about what you thought was going to happen and then how we managed after that.Sooz: So I think, yeah, I had this, this, this picture of, of, of what a successful business looked like. And it was definitely a website.It was definitely, you know, a full and bustling email list. It was really busy socials, et cetera. And I'd worked really hard to get this to my website up and I was so proud of it. I'd put in so much work because anyone knows who does the website. Thank you so much. It takes a lot of work. Obviously being a copywriter, I wrote all the copy myself.It's a lot of work and talking about yourself isn't always the easiest thing. And that's why I do what I do to help other people. But I had to do it for myself. So all this work has gone in. I was so excited. I remember doing, a little video to celebrate that you were part of it. All these people celebrating that my website was up and it had been up two days and I wasn't yet a millionaire.And I think I came into the group and I was like, Now what? Because I'd worked so hard, nothing had happened and then, well now what? No, no one's seen it apart from you guys that I've shared it with. This was it. Yeah. Then the next stage is obviously really pushing yourself out there, getting, getting people to the website, talking about the website, talking about what they can find there and, and then encouraging them, following links and things. So that was it. . Yeah. Things don't just happen. You have to find them.Teresa: The story really makes me like, it makes me laugh in a nice way, not in like a ha, stupid as a way. Like that, because that is the truth there. So many people, like having a website with your name on it feels, and like you said, it's a ton of work, right. Even when you've had a website before, like, if I ever do a website change or the last time I changed a website, it is still a ton of work. And, and like you said, it was just that whole, like, get it up there, like, what? Come on, they're the ones, all my customers, like, hello!Sooz: They're that phrase, build it and they will come. They don't.Teresa: No, they don't. It's absolute BS. But what was so great, from my point of view, is that you were working with us and you were in our world, which meant that when you went, Oh my God, like nothing's happening.I'm failing at this. I'm doing, which you absolutely weren't by the way, because that is what happens that actually we could work on the next thing and work on it and keep you going and then get to the point where you are today, where you have clients and proposals and all sorts of things, which is awesome. But so many people would have got to that stage. And stopped.Sooz: It's true.Teresa: And you didn't.Sooz: No. Well, I think there's, there's a few things that kept me going, but predominantly was like this, this, that I wanted to make myself proud and I couldn't give up for that. It was too soon to give up. I'd given myself, I think I've given myself three years to see if I can make this work.It's already working, by the way, so there was very much that, like, don't give up, but I have to say, yeah, the people around me, and this is one thing I talk about quite a lot, is having the people around you that either have been there, have done it before, have some experience, or just that believe in you and support you, and when they see you starting to lose that faith a little bit in yourself, it's just so, wait, have you seen what you've done?You've done all this first, remember that, and that, that's a big learning curve, that's something else I've learned over the past couple of years that I, actually, I have got quite a strong willpower, and I am a strong person, I can do something if I put my mind to it, but I've taken time to learn, you know, we've always relied on other people, like, but everything we do and think, oh no, it's not for me, or I'll find a different way.But relying upon yourself is a big learning curve. And that's, yeah, definitely something that kept to come through when I've hit these little bumps. But yeah, the people around me and other people cheering me on, like yourself, like the group that we're in. Yeah, it's invaluable. Absolutely.Teresa: And, and I love it because we're now a year in, almost a year in, and you, you have a thriving business that has always got room to grow because every business has, but you have got clients, you're doing work, you're showing up, you're, you know, you are getting people saying you are brilliant at this, Sooz, and you are brilliant at this, which is amazing.In fact, Sooz, I should mention Sooz helped me write the club page, so if you go to teresaheathwareing. com/ the club. You can see Sooz's work on that page and it's lovely because she got to know me and understand me and she did pretty much anyway by this point. But, and what was lovely is she was in the club so she could very convincingly and, and authentically go, this is what you get in there and this is how you feel and that sort of thing. So do go and check that out.Okay, so the next hurdle that come across, which actually is gonna be where we're focusing our time today, is that you start your copywriting business. And then the world explodes with chat GTP.Sooz: Oh, honestly, you couldn't make it up, could you? I'll just wait.Teresa: No, no. So basically.Sooz: Yeah, I'll wait for it. I'll wait for an energy crisis when people are low on free up cash. And just something else that comes in that people can use themselves to write their own copy which is brilliant.Teresa: Exactly. you know what? I am pretty late to the party with most tech things because I understand, like I'm still not on threads and I won't be, and now there's a surprise, everyone stopped talking about it.But like, you know, I, I hold back a bit because I know that I've got to stay in my lane. So actually I didn't look at chat GTP and as you know, and people listening to this, if they're not new, I write all my stuff pretty much anyway, bar the page I got you to help me with. So, and the show notes, Becci writes the show notes based on what I've said on the podcast.So, for me, I never really looked at it. And then I started to like dabble and look. And I remember sitting in bed, I've told you this, with my husband. And it was a Saturday morning, or Friday morning, we were both doing a bit of work in bed. and rock and roll life we need. And basically I'm doing something and I'm like, look at this.And I wrote an email that I would send to my list and I put it into chat GTP. And I said, improve this. And it just started typing. And Paul, my husband is like, "What the world. How much are you paying for that? That's ridiculous." I'm like, it's free. However, what we want to talk about today is, and what you're going to share with us because you've done some great content around this, which is why I wanted you to come and share it with us, is we're going to talk about using ChatGTP, and when it's great and when it's not great, and when you need a copywriter, when you don't need a copywriter, and when you know, the things that you should use it for and the things that you should bear in mind when you're using it. So, where do you wanna kick off Sooz? What things should we talk about first?Sooz: Well, I'll start with, with what you just said there. So, yeah, I want to talk about like, the fact, like you said that you, when you, you entered stuff in, you just said it, it is brilliant. I have to say like, I can't knock it really.The fact that you can put a couple of really simple prompts in, I mean, you put in a whole, email, but you can put in just write me an invitation to, write me for social media posts about, it is brilliant in that the innovative technology behind it is fantastic. I can't knock it, but it just. I urge people to be careful with it.There's so much we don't know about it. There's so much that we're still learning. And that is because AI in itself is a learning tool. So it is learning as well all the time. For example, the fact that you put in a newsletter, once you put in something like that, that could hold information, it could hold, it could hold customer data, for example.Anything like that, then goes in there and stays there. It becomes the property, so to speak, of, ChatGPT, Claude, Bard, any of those. That once it's in, it becomes part of that system. So, be very aware that anything you put in is no longer private to you. It could be served up as information to another user if they put in just the right kind of prompts, it's using your information to learn from.A lot of the time this isn't too bad. You know that there's things we're entering in a quite generic that questions and things like that. But sometimes people are putting in whole reams of an article or a whole magazine, something similar or course, I know someone who's put a whole course into chat GPT to find out how it sounds. And yes, you'd have to get the right product. It's mind blowing and it's really scary.Teresa: That's mind blowing, isn't it? Like, you know, and, and also the fact is, and I, you know, and we talked about this and you told me that example, and I was like, so if someone else, so if someone saw that she'd put that in, because she talked about it publicly, that's how, yeah, how we know that she put her entire course in.Yeah. So if someone saw her talk about it and knew the title of her course and then went back to chat GTP and said, write me a course based on or called the likelihood of them using some of that information back in that response would be really high.Sooz: It could be. Yeah, exactly. But it's also. It's impossible to tell and then from there, you don't know how unique your answer is.So it's really hard to, I couldn't say what the percentage chance is and I wouldn't want to put myself out of it because there's people who know a lot more about it and the data behind it, but it's just that there is a chance. I heard a story about someone in a separate group who she managed the social media for an accounting firm or a financial firm.She'd put out a post that she'd put through ChatGPT. And her firm got in touch with her and said, This is not your post. You've, this is, you've stolen this from someone else. Basically, and the chances of this happening are slim, but two different people have put the same prompt into chat GPT, got the same thing out, and in the same field, and the fact that they were linked anyway, the same post went out.So the second person to put it out looked like she'd literally copied the first person, but she'd got it from chat GPT. So it does happen, the chances are slim. And especially that you're going to get caught in that lie, so to speak, that lack of authenticity.Teresa: If that's your job, and you're, you're a freelancer or you're a social media manager or you're a marketer, and it's like...You know, you writing something and it being out somewhere else, like you just can't do that, that credibility. And also, I have to say now, you know, I've used chat GTP, and I've looked at it in different ways and we can talk about that, how, you know, how I've used it. But I, if I came to you to write some copy.Or if I came to you to write my social media or went to someone to create my social media and I thought they were just plugging it into ChatGTP, that kind of, personally, that would put me off. Yeah. Personally, I would think, well, you...
Today’s episode of the podcast is all about what do you do if you are not happy in your business, or if you think you might need to pivot. KEY TAKEAWAYS COVERED IN THE PODCAST1. What to do when you feel out of alignment in your business 2. The questions to ask yourself, to move towards a solution 3. Practical ways to explore all the available options
If you found this useful, then one of your friends might too - so please go and send it to them or share it on your socials, I would greatly appreciate it.And if you haven't yet given me a five star review on Apple, I would love it if you did! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODECheck out the Dream Business ClubFind out more about my 1:1 CoachingConnect with Teresa on Instagram, LinkedIn, Facebook or Twitter TranscriptHello and welcome to this week's episode of the Your Dream Business Podcast. And as always, I am your host, Teresa Heath Wareing. How are you doing? So. If you are new to the podcast, welcome. I forget to welcome new listeners and this might be the first episode you've ever listened to. So if you are new, welcome.If you have been hanging around with me for some time, then I appreciate you greatly. And I'm so grateful you are giving me your time because I know the world gets busy and our time is so precious. So I do not take it lightly that you are spending your time with me. I appreciate it so much. So today, We're talking about What do you do if you are not happy in your business, if you're falling out of love in business, or if you think you might need to pivot?So we're going to talk about all that, but before we do, I just want to give you an update. So as you will know, for those long term listeners, I used to do interviews and I got to a point where I'd done a ton of interviews and in all honesty, it was getting more work than, than my normal work. So. We were getting a ton of applications every single day, and the time it was taking me and my team to process them, decide, go back to them, book in interviews, do the interviews, and all of that stuff, it was just becoming like a beast, and becoming an unworldly amount of work.So I decided to take a break this year, and pretty much at the beginning of the year, I paused the interviews, and I just did a load of solo episodes. And... I'm ready to go back to interviews, which is very exciting. So, first off, I have got a ton of interviews already recorded that are actually mostly people from my membership, but they also happen to be amazing at what they do, or I absolutely wouldn't have them on, just so you know.I'm not just being kind to people who are in my world. But obviously if they are amazing, then why not get them on the podcast? So that's cool. So we've got people talking about social media. We've got people talking about, Facebook ads, like real proper experts. Who know what they're doing? Google shopping ads.We've got people talking about how to be brave and put yourself out there on social media. We've got people talking about, how to set yourself up on Google and all that good stuff. So lots and lots of good and interesting, conversations coming your way. I want to buy chat GTP, which during it, I changed the name from chat G P T to chat G T P.So you'll just have to excuse me for that, but basically lots of cool interviews coming. So they are coming back next week. I'm super excited about that. It's just really nice to have conversations with people again. And as I've said before, if I am not the expert or if there is someone better than me on a given subject, then it makes sense for me to get them to come on and talk about it, not the fact of, you know, me trying to bundle my way through an episode.So that is going to be fun. But today let's talk about, what do we do if we are not happy in our business? Because one thing I want to get clear first off is you can have bad days in business, but still love what you do. Okay. And there is absolute guarantee that that is going to happen. There are going to be days and there are going to be points in your business where it is so hard and you doubt that you're cut out to do it and you feel unhappy and frustrated and all the other good stuff.But that doesn't mean you're not happy in your business anymore. It just means that you are having a bit of a tough time and struggling. So that's the first thing. That I want to kind of get clear. This isn't about I've had a bad day. Let's change our business. This is a more ongoing thing of, do you know what? I'm just not feeling it anymore.And when we talk about these kind of things, it kind of comes down to alignment. You know in your body and As people in general, especially females, we shouldn't ignore our intuition. We shouldn't ignore what our body tells us. There is a good reason why it's not feeling right.So we need to kind of tap into that. We need to think about that. So. You know, I'm not suggesting you do all the woo things. If you want to, that's great. If not, don't worry about it. I'm just saying, like, normally if something is out of alignment, and you'll know it if you've had clients, I've had clients before where you've gone and met them and you thought, this isn't right.Like something just does not feel right, but I can't think of a good reason why not to work with them. You work with them and it turns out to be an absolute disaster. So. That's what I'm talking about. That's when it's not an alignment and when your body is probably correct in telling you that this thing isn't right.So, what if you've not been happy in your business for a while? What if it's not felt for a while? Now, how long is a while? It's really hard to say and it depends on how tolerant you are. Now, If you work with a coach or are in someone's world like being in my world where you're a club member and you can come and speak to me then it first step is really helpful to have a conversation because sometimes when we're in our own heads it's really difficult to actually be super subjective about what it is we are struggling with and whether it really is a case of actually this is not an alignment or whether we're just having a hard time and therefore In having that hard time, we're now doubting whether we want to do it and whether it fits.So having a conversation with someone is really, really happy. And like I said, subjective, great. My partner, my husband is phenomenal. I love him. He's super supportive. However, he is not the person I would have a conversation like this with because he has his own agenda. Whereas a coach, if I go to one of my coaches that they don't have an agenda, so they can be really analytical with me.So the first thing is to sit down and decide what is it that you're not happy about, okay? And this is where we talk about becoming the scientist and not the judge. So don't judge yourself going, well, I should be happy and I've created this thing or, you know, I should be grateful or it's not fair that, you know, this, this, this, that's, that's just putting a load of rubbish on you.You don't need that and it's not gonna help. So becoming the scientist and asking your questions about what don't I like about it? What is it right now that I don't like about it? And that will really help you understand if it's in alignment.I had someone come onto a coaching call once and they were like, I think I'm going to stop. I'm done with my business. I don't think it works for me. I'm not happy. I think the concept doesn't work. And was basically at the point where she was about to pull the plug. And we had a conversation and I said, if you had customers, cause she was struggling to get some customers.If you were full, fully booked, would you feel the same way? And she said, no. And I was like, okay, so it's not the business. It's the fact of... Because you haven't got customers. You are concerned that your customers are validating to you whether this business will work. You don't feel great because you haven't got customers.You feel like you are not good enough. And we worked through it and it wasn't the reason she wasn't unhappy with her business. She just was so frustrated and so down and so done for like she was so like basically, You know, felt defeated in her own business because she wasn't getting clients. So asking yourselves, what is it?Why am I not happy with my business? Asking things like, what do I love about my business? What things do I enjoy doing? What don't I love about my business? And another thing to go back to, and we did this exercise recently in the club, every month we do mindset sessions. And one of the mindset sessions we do every year is the values exercise.And it's such a good exercise. If your business is no longer in alignment with your values or your values have changed, then that might be why it doesn't feel great. So doing a values exercise is really, really helpful. So, what do we do if we've sat down and we've looked at it all and thought this isn't working?The other things to think about is, whether you pivot or whether you kind of decide that actually the business is done for and actually want to go get a job, which personally, I couldn't actually imagine anything worth, was what isn't working? What don't you like? What's too hard? Like, try and find those things out first.Try and understand what's not working. And then also, have you given it long enough? So we as business owners tend to hope and wishful thinking that we'll do one thing and it'll suddenly make a world of difference. And the truth is, It doesn't work like that. It takes time. So how long have you done something for?Have you been measuring it and have you tweaked as needed? And that is really, really important. You've got to give yourself, it's like saying to a child, you know, I've had a, I've got a daughter who's 13 going on 23, went to a party the other day and someone said to her. God, you look about 17. I was thinking, please don't tell her that.She terrifies me as it is. But anyway, bye bye. But like if she was trying to do something and she'd given it two minutes, would I be like, yeah, you gave it long enough. Let's crack on and you obviously can't do it. No, I'd be like, okay. You, it didn't work that way, let's try something else. Let's do it for four or five weeks a month and if it still doesn't work, then we'll think about doing something different.So have you given it enough time? Can you honestly sit there and say, I've done everything I tried to do before you've given up on that thing? And like I said, if it's not in alignment, if it's not in your values, then That makes sense why it's not fitting and why it's not working. However, I don't want you to use that as an excuse as to pivot and do something else, because that's one of the things that I see in business a lot.And thank goodness, not with the people in the club, but often someone go, this isn't working. So I pivoted and that's not working. So I'll pivot. And it's like, it's not working. You're just not giving it enough time or it starts to get hard and you pivot and therefore you're going to reach another point in your business going forward where the same thing happens where it starts to get hard and you'll want to pivot again and you'll spend your entire life pivoting and never actually creating the thing you want to do.And I know that sounds a bit harsh, but the truth is, I see it. I see people doing it and they're no further on ever, you know, they don't give it long enough. They haven't really tried all the options. They haven't measured what they've done and then tweaked what they've done. They've just gone. This doesn't work.Isn't for me. Pivot. When the truth is it's not that it's not for them. It's just that it got hard and that made them stop. So what do you do if you're not feeling happy, if you're not sure? So, like I said, there's a few things that you can have already done. Like I've just said, you know, ask yourself the question, sit down.If you like journaling, journal. If you like meditating, do all that. If you have a coach, go and speak to a coach. If you haven't got a coach, come and check out the club and come and talk to me. But once you've kind of had a look at and thought about it, the next thing you need to think about is writing down the options.Now what happens is we get overwhelmed and frustrated and disheartened when we don't have options and there are always options. Now that might sound like a very privileged thing to say but the truth is there are. There are always options but you get to Well, the truth is that not often people like the different options.So, I have this conversation, and I always get careful about saying things about my family, because what if one day they decide to listen to this podcast? I don't think they will. But, you know, I had a conversation with, my sister, and she was like, I've got no choice. And the truth is, we do have a choice.The choices, though, that we have might not be ones that feel nice. So, okay, I'll use the example of my daughter. Again, teenagers, she's obviously playing on my mind a lot. But she was having trouble with the teacher and basically she was marked down for being disrespectful, which quite honestly is like, one of the worst things in my book.So I was like, you cannot be disrespectful. She's like, I don't like the teacher, it's awful. And I said to her, well, sorry darling, you've got no choice. And then I stopped myself and went, no, you have got a choice. These are your choices. Choice one, you stay at that school, and you learn to, you know, accept and behave in a better way towards this teacher.You don't have to like her, that's fine. But you do have to respect her. She's your teacher. Option two, I pull you out of the school and we homeschool you. Which I was thinking, please God, don't say yes. And option three, I move you back to the school you were at, which I know she doesn't want to go to.And so those are your options. So she had options, none which she likes. And so she said, okay, I'll stay. Okay. Will you stay? You've made the decision and therefore you need to, you need to now sort this out type thing. So that was the kind of conversation that we had. So she had choices. They just weren't. Any good choices.But the minute you think you don't have any options or choices, you feel stuck and that's not a good place to be in. So the next step is if it's, if you say, you know, you're still not happy, it's still not right. What are my choices? You could go and get a job. I would rather stick needles in my eyes.Quite honestly. I can't ever imagine a world where I would ever want to get a job, but it's a choice. I could change what I did. I could go back to having an agency. I could, stop doing some particular things and do more of something else. There could be lots of different things that I could do in my business if I'm not happy, and if I'm in a bit of a funk.So that's the next option, working out what are your options. I could go and take my skillset and move out of the online space and do something else, or move out of marketing and teach something else. There are lots of different options that I could do. And even if they're the most absurd, craziest options in the world.write them down because, you know, I could just not work and we could live a much more frugal life than, I mean, I could have a big garden, I could grow my own veg, I could sell it at a farmer's market. I've got it all planned out. But you know, there are options. So having options is great. So really giving yourself space and time to think about it, really deciding whether it's out of alignment with you or whether it's just you're in a bit of a funk.Then going through the options, if you're sat there going actually it is more than just I'm having a bad day, then write all your options and then work with someone who can help you become clear about those things. Now, at the end of the day, only you can decide, only you can decide because you're doing the work, but having someone to work with, someone to talk these things through someone to figure these things out with you are really good.Try to choose someone who ideally is a coach or a mentor. Try not to choose someone who has an invested interest in you or your business, because they're not going to be, subjective enough. They are going to have an emotional connection to it. So that's what I would suggest you do. If you're not happy in your business, if you're wondering whether you need to pivot, wondering if something else is for you, give yourself some time, give yourself some space to think about it, give yourself the chance to discuss through how you feel with someone else, and then come up with options as to what you could actually do about it, whether it's.Literally doing a 180 and doing something completely different, or whether it's getting a job, or whether it's just making some tweaks. Only you can decide, but make sure that whatever you do, you tell yourself, I'm going to give it this length of time, before... I then make a decision as to whether this is working or not.I hope this has helped. It's a bit hard to do when it's not someone telling me directly what their problem is and where they're at, which is why it's so good to work with someone like me. Anyway, I'm going to leave you to it. If you think this was useful, if you think someone else found this useful, please go and send it them.Share on your socials. I would greatly appreciate it. And if you haven't yet given me a five star review on Apple. I would love it if you did. Okay, have a wonderful day and I will be back next week with an interview. I will see you then.
Today’s episode of the podcast is all about the importance of building an audience for business success.
So if you need some actionable insights to help you grow your audience, then this is the episode for you! KEY TAKEAWAYS COVERED IN THE PODCAST1. The key to building trust and a loyal following in any industry 2. Practical ways to retain your audience and keep them engaged 3. Strategies to transition followers to an email list
I want every business owner to hear today's episode, because if you do nothing else in your business, this is the one thing that is going to help you be successful.So please share this week's episode with all of your business friends! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Instagram, LinkedIn, Facebook or Twitter TranscriptHow are you doing? So recently I've been in some quite short and sharp episodes, which I'm doing because sometimes these things don't need me to talk a long time about it. And sometimes you just need a reminder of some of these things.And also I mentioned last week that I've decided to bring back interviews. There was a good reason why I stopped them. And, and I will talk about this maybe when, I bring the interviews back, but I, you know, stop them because it didn't fit with the business anymore. And I've decided to start them again because I've had a little rest and actually now I'm ready to have some conversations with people again.And it just means that I, if I don't interview people, I can't talk about things proficiently about things I don't know. So let's take Facebook ads. I do know Facebook ads, but I am not an expert in it by all means. So if I get a Facebook ads expert on, they can talk about it and you can get a lot more decent content from them.So I've had fun having some episodes on my own, but now I'm ready for guests. So they will be coming soon, but until then, we're going to be doing some short, sharp, quick episodes that you can listen to on the fly. So today. I want every business owner to hear this. Okay. So if you know anybody, if you have any business friends, you need to get them to listen to today's episode, because this is the one thing that if you did nothing else in your business, this is the one thing that is going to help you be successful.And today we are talking about building an audience. Now I know I've done lots of episodes on different audience buildings and why you need them and things like that. But actually I was having a discussion the other day and everything comes down to audience, everything. Now, even if you have a high end service that you don't need many clients for, you still need an audience for that service.If you have an online business, that is the absolute key and audience is crucial and trying to sell something when you don't have an audience is impossible. And I know there are lots of experts out there who give examples and case studies of they only had a list of this size or they only had X amount of following on social media and they sold X amount.That is not the norm. That is not what happens. The people who are the most successful, the people who I have had the most success with, who I've worked with one to one or in the club or in the executive club, they have been able to achieve what they've achieved because they've built their audience, because they've shown up consistently and provided for their audience and therefore they have won.Now, what tends to happen is in business, we sometimes think if we build it, they will come. So, If you get a website, the website gets put up and then you wonder why people aren't giving you inquiries. If you start a social media page, so I started a new social media page a while back because I have a new project coming that you will be able to see and listen to because it's a new podcast that's completely different from my business stuff.And I created a new Instagram page just because I wanted to make sure I'd got the name. And I created it, I put up the logo, which has now changed, FYI, but anyway, I put up a logo, put nothing else up, and I've got no followers, right? And that makes perfect sense. And it's been months now that that's been up.It makes perfect sense that I've got no followers because I've done nothing. I've put no posts up. I've done no interaction. I've done no engagement, but we often think as business owners, if we just put it up, then suddenly people will come to us. So having that audience is the most crucial thing in your business.I would almost argue more important than having a product or service to sell. And I know that might sound crazy, but I would much rather you had an audience and been working that bit out than have all your products and services set out, laid out brilliant, perfect website, perfect sales page, and have not built a single audience.So you really, really need to consider and think about what are you doing every single day to build that audience? I want you to ask yourself at the end of each week, what have I done today to help build my audience? So it might seem like a weird thing to say that you've got to build an audience. Like, what does that actually mean?It's the same thing as you need to be visible. What does that mean? And it's not as simple as just post on social media. Now, don't get me wrong. And Becci would shout at me about this because she does my social media and she does social media. It's really important. However, it's not just that there is so much more to it than just maybe putting a post up on Instagram or Facebook or Linkedin.You've got to work a bit harder. So it's about using every opportunity you can to bring people into your world. In an ideal world, you want to bring them straight into an email list. Fine, they can follow you on social media, that's lovely. In an ideal world, you need them on that email list because, and I, it was really sad.One of my members recently lost her Facebook page and her Facebook page was like where she had all her customers. Now, thank goodness she has worked with me for a long time and she has an email list as well. But obviously there were still people on there that weren't on her email list and it got hacked and therefore it had gone, like she literally had to start from scratch.So, you need to be trying your hardest to bring people into your world to then get them onto your email list. Now, when you are a smaller business, or when you're starting off, or if you are sat there thinking, I'm just not getting people on my email list.The beauty of being smaller is that you can do things that are more impactful. So for instance, you could go onto Instagram and direct message people or have conversations with people. Now, I don't direct message people saying, please come on my email list. That is not how I do it. But you could have those conversations that opens up those things.You could have coffee chats with people, you can join networking things where you share who you are and what you do. But the idea here is if you are sat in your office at home or if you are sat in your shop or wherever you might be, and you're not getting people come into your world, then you need to find a way in order for them to do that.You need to build that audience. So the other thing about building an audience is they need to trust you. So one of the ways in which they're going to trust you is consistency and knowing that you're still there. Okay. So I have said many a time that I have done similar sort of content for about the whole time I've had my business, which is over nine years, almost 10 years.So the fact is. I still show up. I'm still here. They can trust that I'm not going to take their money and run because this is who I am. This is what I keep doing. Now. I'm not saying you've got to wait 9, 10 years before you get that, but you can show trust by showing up authentically. And by authentically, I mean, don't pretend to be someone you're not feel happy to show up as you are knowing that not everyone's going to like you.Not everyone is going to agree with what you say. And that's okay. Because you won't want to work with those people anyway. So you'd be more than happy to have the customers that agree with what you say, or have the customers who are open to listening to what you have to say. So showing up as you, showing up as your authentic self, and not being afraid to show who you are.So that's the kind of being visible. That's the kind of step of starting to get them to trust you. Follow through on what you say. So if you are saying, I'm going to email you every week, then email them every week. If you are saying that you are going to go live on a Tuesday, go live on a Tuesday. So whatever it is, make sure that you follow through.Make sure that you're doing what you say. Care about these people. You know what I nearly said then? I nearly said make sure you act like you care about this, but that is absolutely not what I mean. I mean genuinely care about these people. I have done things recently where I've not had as big a numbers on things as I would have liked and my big number compared to someone else's big number can be completely different.So don't take that as it's got to be a certain amount of numbers. But for me and what I'm used to, it was less than I would like. But do you know what I did after I had a little pity party to myself for five minutes. I loved on those people. I made every effort to go look at their social media, comment on their stuff, make sure I was commenting in the group, having conversations with people because I could, because it was smaller numbers and being genuine about it, not just using as a sales strategy.It's not a sales strategy, but I want people to, in any interaction they have with me, whether they buy or don't buy, I want them to go away and be like, she's really cool. I really like her. She actually is very authentic. She is exactly. She says she is so. That's what you can do when you have those lower numbers, you can put that extra effort in, you can have those extra conversations with people.But like I said, knowing that you say what you do, you know what you're talking about, you're showing up authentically, you're showing up consistently. So you're not suddenly going to pivot next week into something else. Those are the things to help you understand or help them understand, sorry, that they can trust you.So consistent and aim for longevity. I can't say that word, longevity. That's the word. So, consistency and longevity are key. So when you look at some of the biggest people in your industry, or when you look at the people that you aspire to be, they haven't been in this industry five minutes, even if you only discovered them five minutes ago, they have been in a long time.So again, you might be looking at their audience thinking, I'll never get an audience the size of them. Well, how long have they been doing that? So again, it's that kind of being consistent. Knowing that this is not a short term game, it's building it over time. And then, giving them a reason to be in your world.So, last week, was it last week? No, it was the week before. I talked about content and why you need content. And that's the reason you need content. Because you need to give them a reason to keep showing up in your world. No one's going to come and follow me on social media if I don't add some value. And that value doesn't necessarily have to mean I share my brain 24/ 7.It could just mean that... I entertain them. I talk about my garden. That's what I talk about. My vegetables that I grow. But like even that, that's fine. That's something they can relate to me on if they want to. So give them a reason to keep coming back. And then, like I said, make sure that you're getting them on your email list.Make sure that whatever you can do, you are encouraging them to come from wherever you found them and join your email list. So let's say you're doing a talk, put a QR code to a lead magnet in your presentation. If you're going to something physically where you're handing out leaflets, put a QR code on the leaflet to a lead magnet.If you are on social media, share your lead magnets on your social media, maybe put some money behind them. There are lots of different things that you can do in order to try and get them onto an email list. But again, it's that consistency thing. As you know, I am a big fan or you may not know if you're new welcome But I am a big fan of a habit tracker.So Have almost a habit tracker for work and almost remind yourself, okay, what have I done today? Even if it's like, I'm going to put up a post or I'm going to share something on my stories, at least you're doing something to try and encourage your audience to join your email list. And one thing I want to add is.You may have seen people doing affiliate marketing, and if you're not entirely sure what I mean by affiliate marketing, basically, it's when people sell someone else's product or service and they get a cut of it. So, for instance, people who are in the club, if they bring someone into the club and they join, they get a cut of what the person pays me.Because they've done a bit of the hard work for me in the sense of they've brought them along to join the club or they've told them about the club and then they've paid to join the club so I'm going to reward them by paying them. I've done a whole episode on affiliate marketing specifically how it is in my business but there are some people and I get served ads for them a lot which is irritating but there are some people who just do affiliate marketing so what they do is they just sell other people's products and services. They have no product and services themselves.And this can feel and be sold like a very easy way to make money. Like, I just sent out an email and I made X amount of money. Or I just put up a social media post and I made X amount of money. You know why? Because those people had an audience. It only works if you have an audience. And if you don't... It's not going to work.So you could only sell things if you've got people to sell them to. So, like I said, I've talked about audience loads of times. Take this as your reminder, take your, this one action point of put it on your to do list every week, put it in your diary to review every week. What have you done this week in order to help you build that audience?And in an ideal world, how have you got them onto your email list? Or how have you encouraged people to join your email list? There is a ton of content in these podcast episodes around email lists and, growing your list and that sort of thing. So do go check out that as well. But have a wonderful week.And I will be back next week to talk about what if you're not happy in your business? What do you do then? See you then.
In today’s episode of the podcast I am talking you through how to follow up with proposals and how to avoid being ghosted, and get an answer, so that you can save time and move forward.
KEY TAKEAWAYS COVERED IN THE PODCAST1. What you need to qualify, before sending the proposal 2. My step by step process for sending out a proposal 3. The importance of setting boundaries and managing expectations
Did you take something from this episode that you're going to put into practice? Please do connect with me over on my socials and let me know, I'd love to hear from you! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODENavigating Boundaries as a Business Owner podcast episodeConnect with Teresa on Instagram, LinkedIn, Facebook or Twitter TranscriptHello, and welcome to this week's episode of the Your Dream Business Podcast. And I am Teresa Heath-Wareing your host. So on this week's episode, in my quest to come up with episode ideas, because after 300, and this is episode 315, after 315 episodes, it's sometimes slightly testing to come up with some new content ideas.I went back to the archive of all of my coaching calls. So I do lots of coaching calls with my members. And obviously the whole point of a coaching call is that they come on, they ask a question. And when I went back, there were some that were way too specific. So, the whole point of working with me is that you asked me one question and inevitably I ask you about four or five back in order to make sure that the answers that I'm giving are the best answers for you and for your business.So I decided to look back and I found a question that is suitable, that kind of works in its own kind of podcast format. Which I do get asked a lot, actually, and it's often from people who have businesses where they send out proposals.So you could be a freelance marketer, a social media person, you could be a consultant, you could be, in fact, I think this is from a nutritionist. Someone who gave it, no, someone who did websites that's who gave the, ask the question. And basically what happens is they send that proposals and they get ghosted.So they kind of asked, what do you do to stop being ghosted or what's the process for proposals? So today, what I'm going to talk you through is how I would follow up with proposals, which I've done in the past when I had an agency, and how you make sure that you're not being ghosted and you get the answer you require.Because at the end of the day, you kind of don't care whether the answer is yes or no, you just need an answer because then you can move on. Obviously, we'd love it to be yes. So the first thing I check with them is I qualify with them before They actually have sent the proposal before they even get to that stage.How much does the customer know? And the reason I qualify this is because if you have had an inquiry from a customer and a customer has come on and had a call with you and they don't know what you cost, And then you suddenly give them the cost and then they ghost you, there's a fair chance that probably they were not expecting the cost that you gave them.And that doesn't necessarily mean it's always too expensive. It could just be actually for that level of work that was not what I was expecting either more or less either way. So in my in my experience, and what I've done is I've always made sure they've got an element of understanding at where I'm pitched from a price point of view.So this could be either on your website, this could be in the initial inquiry. So if you don't have the pricing on your website, and even if you have to do a proposal because it differs, giving them a price from or giving them a rough cost straight off the bat is, is helpful to understand where they're at or asking for their budget.Now, not everyone wants to give a budget and you know, that's kind of fine, but getting some kind of idea straight off the bat in terms of the, the amount of money they're willing to spend on this project or the amount of money you charge is really, really useful. So it could be that someone contacts you and says, I'd love to have a chat with you about doing X amount of work for me.And you go back to them and go, "Absolutely fine. No worries." Just thought I'd send you a few bits of boops over, i. e. this is how I work. This is how I normally charge. But the best thing is that we get on a call. Do you want to get on a call? Then that way, you know, by that point that you're qualifying someone or you're having a call with someone that actually is willing to pay the money that you want to charge.Which also helps generally with your time management and your time being very valuable, because you're not getting all these calls and doing all these discovery calls with people who can't afford your service or who would be willing to pay a lot more for your service. So that's the first thing, that's the first question I asked them.Do they have an idea of your price? And in this particular case, they did, it did say on their website or I think on a, on a form that they filled in. This is what we start from. So then we talked about the process of sending out a proposal. Now what I tend to do, and people are different, and this is just what I do, so this isn't like set in stone, but basically once I have had a meeting with someone, I would give them the price on the call, if it was appropriate.Now, it's not always appropriate to do that because you might need to go away and work some stuff out. You might be waiting on some more information from them. You might not be 100 percent sure what that price is going to be. So, if I can give them the quote or the price on the call, I will do that. If I can't, I will say to them, That I will be following up with an email and in that email, I'll give you the quote.Either way, if they don't give me a straight answer there or then I say to them, I am going to be following up with an email. Now, where it comes to being ghosted and people not responding, you need to help manage their expectations of what you expect. And this comes down to boundaries and we could talk a whole nother podcast about boundaries, which we have.So go check out that episode of the podcast. It comes down to you saying to them, this is how I work. So let's say you've had a call, regardless of whether you've given them the price on the call or not. The next thing you're going to do is say, I am going to send you an email and confirm what we have discussed and the price in the email.And then I will give you X amount a day. So this is all depending on you. Now, personally, if I was doing a proposal, I would try and get it out that same day, if not in the next day, I wouldn't make him the, you know, unless there was a lot of work that I had to do to get that price together, I wouldn't be making them wait.So you could be saying to them, okay, I'll get the email over to you later today, or confirm all the pricing. And then what I will do is if I haven't heard anything from you by, and I give them a day. So if I've had a call with someone on a Thursday, I would say. I'll wait till Monday. If I've had a call on a Monday, I might say, I'll wait till Friday, whatever it is.But tell them when you're going to follow up with them, if you haven't heard anything. So, then they are expecting your follow up. So, if they don't get back to you, which I have to say, when I give people a deadline of when I'm going to get back to them, they actually get back to me before that deadline, because they know I'm going to chase them regardless.If they haven't, that is the point I would chase them, I would stick to what I said, I'd put it in my diary or my asana or wherever it is as a reminder to say, contact them if I haven't heard anything. So I would email them and I would just follow up saying, as discussed, you know, I said I would follow up, have you had a chance to have a look at it, let me know what you think, and then email that.So the hope is that they come back to you and they say yes, or no, or whatever it is. If they don't come back to you, then I would give it a number of days again. Now, I wouldn't give it, like, two, three weeks. Unless they have specifically said, I am not going to be able to give you an answer until three weeks time, because they're waiting on something, then... Put something in the diary for three weeks time.But if they haven't said anything, then I put it back in my diary for a few days ahead. So maybe three or four days again, and then what I would try and do is email them, but I would try and email them something of value that they might find useful, or if I've given it a bit more thought, or if I've come up with an idea for them, and I don't give them everything.Because you don't want to give them all the stuff that they don't need you. But you could say, Oh, I saw this ad today, and I think this would work really well with you. Obviously if you're in that industry, don't say that randomly, if that's not your industry. But whatever it is that you're going to help them with, try and add a bit of value.Or I was just thinking about the conversation we had, and I wrote a blog about such and such that you might be interested. Also, please let me know if you've got any questions about the proposal. I'm really keen to get started. Oh, the other thing I should have said straight off the bat was when you do that proposal, make sure you have a deadline date of when that price is no longer valid.So you could say in the email, this is my price to do the work. This price is valid for 30 days, or this price is valid for two months, whatever it is, and whatever you need for your business, because what you don't want is someone coming back to you in six months time going, Yeah, I want that. And you being a completely different price and therefore feeling like you've got to give it them at that price.So, and also that gives you a timeframe in which you can chase them. It also helps with that timeframe. So like I said. The first email, here's the price. The second email is the, I said I was going to contact you because I've not heard from you. How have you got on? What's your thoughts? The, next email is, Oh, here's something that I think might be value to you.Oh, by the way, haven't heard from you. And then if you haven't heard from them again, if they still have not contacted you, then I would probably give it another week. And I would probably get to the point where either in that email or tell them it's the next email coming where you say to them. This is my last email.You could even confirm the price runs out in 30 days. If you do want to work with me, then great. I can give you a new quote if it's after those 30 days, or if you get back to me in the next week or so, then you'll still be in date. But please let me know. And then I might send another email that says, I'm not going to bother you again.I'm going to assume you don't want it. And therefore I'll take you off my To do list or whatever it is, and then you close it down. So don't just leave them sat there hanging, you know, almost say to them, I'm going to not bug you again if you don't get back to me. So the whole point is that you are setting the boundaries.You are setting the rules and you're saying to them, this is what I expect. This is what I need from you. So if you're not doing that, then there's no expectation. And also you're not setting them up to know that you're going to hear from them. And you could even say to them on the call, depending on how you feel, listen, if it's not for you, that's fine.And again, write that in an email. If it's not for you, that's fine. Just email me back and let me know, and I'll stop bothering you. All you really want is an answer. You don't want them to ghost you. But like I said, if you're not getting responses, have almost like, whether it's a spreadsheet, whether it's a system in Asana or whatever it might be, have something that goes, okay, Day one, I sent the proposal.Day four, I chased them. If I've not heard anything, I'll chase them on day nine. If I've not heard anything, I'll chase them on day 15. And you know what emails you're going to send at each point. So you've got that in. And then at the end of it, if they've not got back to you, you shut it down. It's gone.They're off your thing. Stop wasting your time on them. So like I said, the, the aim of this whole process is to get a response either way, whether it's a yes or no, either one is going to be helpful to you. I know it doesn't feel like it because you really want to get that work. And that is totally understandable, but not knowing either way is just as bad.So then, then a no, You might as well just know whether it's a no or a yes. So those are the kind of things that I go through with, my club members in terms of what I would do and the process I did when I had, agency clients. But the key thing to remember here in all of this, it's nothing to do with you.And even if it is to do with you, it's still not to do with you. Let me explain. So it could be a million reasons why they haven't bought your product or service. It could be that actually they just needed to get three quotes and they knew who were going to get it. It could be that they've decided they didn't want the work anymore.It could be that they realized they can't afford it. None of those things are to do with you. And therefore. Don't worry about it. And if they get on a call and think I don't like you or you're not for me or I don't want to work with you or I don't like the way you do it. Even though it is to do with us, it's still nothing to do with us because that's just that one person and who they are and how they like to work.There are other people out there who will like the way you work, who do like you, and therefore let's go and focus and worry about them. So regardless of the outcome, do not let this reflect how you feel about the work that you're doing. You are doing brilliant work. You are showing up. You are doing things for your clients.And just because someone doesn't want to work with you does not mean that you're no good at what you do. So putting your validation in someone else's action, it's really dangerous. Because it's basically saying that if you don't want me, I think I'm rubbish. So regardless of the outcome, still remind yourself, go back to your love folder.If you've heard me talk about a love folder or go back to emails that you've had that says you're brilliant and reread them, remember you're brilliant and move on to the next one. So hopefully that's helped. Hopefully I've given you some ideas in terms of chasing up those, proposals. If you put proposals out there, I will be back next week.We are going to be talking about audience and why a bit like location, location, location, why audience, audience, audience is the main thing that you should be focusing on. Also as a little heads up, I'm going to be bringing back some interviews because it's pretty tiring talking to yourself all day, every day when you do these podcasts.So I'm going to be bringing back some interviews soon. So keep an eye out for them as they will be coming. Until next time. Have a wonderful week.
Today’s episode of the podcast is all about the importance of creating content as an online business, but why it is important that only you get to decide what type of content that is.
In this episode I delve into the key things you need to be thinking about when choosing what content works best for you and your business, and why blindly following the advice of big name experts won't work.If you have not consistently produced content yet in your business, I want you to take some action from this episode. I want you to think about what content would work best for you and then make a commitment to make it happen!I'd really love to know what you choose, drop me a DM on my socials and let me know! KEY TAKEAWAYS COVERED IN THE PODCAST1. Why creating content as an online business is an absolute must 2. Why you shouldn't try to replicate someone else's content 3. The key to success, no matter what type of content you choose to focus on
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEListen to my interview 'The Power of Content Marketing' with Marcus SheridanThey Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus SheridanConnect with Teresa on Instagram, LinkedIn, Facebook or TwitterTranscriptHello, and welcome to this week's episode of Your Dream Business Podcast. And as always, I'm your host, Teresa Heath Wareing. So this week is going to be a short and snappy episode because something was brought to my attention the other day and I just wanted to take a minute to talk about it and to kind of reassure you on something.So someone said to me the other day, had I seen Gary Vaynerchuk's post where basically he said, everyone should have a podcast. And if you haven't got a podcast by 2024, like you're missing out basically. And It was really interesting because as you know, I'm a huge podcast fan and I am a huge advocate of content like content for your business is one of the most important things that you can do.So. Why was I so triggered by Gary saying everyone's got to have a podcast? And I think one of the reasons that I am is it because it comes back to pretty much everything that I talk about and everything that I say In terms of you get to decide and you get to choose. And some people are just not designed to have a podcast or are not designed to do video or write or whatever it is. And I think what happens is people look at someone like Gary V and think, well, if he does it, I should do it.If he says we've got to do it, I should do it. Or you look at someone who is in a different season of life or have a different team size, and you look at the content they're putting out and think, oh, I must be doing the same. But the truth is, You shouldn't and there are so many reasons why you shouldn't be doing the same.The first one is You're not them. They are someone completely different to you. They have different skills. They do different things. They talk about different things So you do not have to Create what they create. You do not have to show up the way they show up and secondly they have maybe a team. Now, I googled Gary Vaynerchuk's team.He apparently, and I wrote it down so I can just check my notes. Apparently Gary has a team of 20 plus people who work solely on his content. And those 20 plus people produce 80 to 100 bits of content a day. That is a machine. That is almost corporate level content to production. And no one in their right mind can manage that other than someone like Gary V.Also, the other thing is when you think about how he produces his content, he is being filmed constantly every time he speaks to someone, every time he goes somewhere, every time he does something. He's probably got a... Camera crew following him around 24/7, which means they are constantly given the ability to create content out of what he does every single day.So that's the first thing, trying to look at someone else's content and think I've got to replicate that. They are like, two very different things. You shouldn't necessarily recreate someone else's content, how they're trying to do it, because you're not the same person, you don't like the same things, you're not talking about the same things, and you don't necessarily have the same team.But one thing I do want to stress, the essence of why he thinks you should produce content wasn't the thing that triggered me. In fact, that's the thing I agree with. Now, a lot of businesses that I deal with and a lot of businesses that I will continue to deal with in the future are online businesses.So by online, I mean, they have memberships or courses or coaching, and basically they work from home over a screen and they are working online with their audience. There is not one single business owner or person I have seen who shouldn't create content. And when I look at the people who have succeeded, the people who are doing brilliantly, it's because they're producing that content.Now, yes, some of those have got podcasts and the podcasts are 500 episodes old. You know, take someone like Louis Howe, his podcast obviously has got hundreds and hundreds of episodes, and it's not to say that you have to have a podcast, it's just to say that you have to produce content. So I'm going to get Becci who does, the show notes for the podcast to link back to an episode that we did.Episode 200 and no 122. Yeah. 122. And it was with Marcus Sheridan, and if you don't know who Marcus Sheridan is, it was, he is an author of a very, very good book called, and I always get this the wrong way around, so I will double check, They Ask, You Answer. I always get the wrong way around. So basically he talks about how he worked for a business, a failing business that did pools, I think it was, and Basically, he started to learn about content marketing, started to produce content for this business.So it was very much a physical product, bricks and mortar type business. And he started to produce content and it had the most amazing results. And like I said, there is not really a business out there that I don't think shouldn't produce content in some guys. But if you're an online business owner, then you really have got to produce that good quality content and something like a blog or a podcast or a video.It could be going live every week on your social media, whatever it is, you should be showing up and going "I know what I'm talking about." But you don't have to show up doing it as a podcast.If you don't want to do a podcast, you don't have to show up doing it as a blog. If you don't want to do a blog, so you get to decide the format in which you produce that content, but it is crucial that you are producing content. So if you have not produced content to this point, I want you to take some action from this podcast.I want you to think about. What would I rather do? Would I rather show up live? Would I rather create videos and edit them? Would I rather do a podcast? Do I like interviewing people? Do I like writing? Whatever it is, I want you to make a decision to decide, yes, I'm going to do that. Now, you can change it.That's fine. You can change as time goes on, not a problem. But today, let's make a decision. If you had to pick one of them, which one's the one that immediately comes into your head? And there's going to be one. As I say that, There you go. You've just thought of the thing that you would do. So, think about which one you do, then think about a consistency.So, obviously, and this is the other thing that I want to mention actually when it comes to content. The consistency piece is so important because people start producing content. And they go, it doesn't work for them. And what happens is they did it for like 10 episodes and they stopped. Or they did 10 episodes.They had a bit of a break and then they did two and then they had another break and then they did one and then they hadn't done one for three weeks. And that does not work. My episodes, my podcast has gone out consistently every single week. And I don't say that to show off. I don't say that to be like, look at me at all.I say that to say. That's how it's been successful through, through showing up consistently. If you tell someone you're going to produce something and do something, do it. Because the minute they see that you're not doing it, they're going to lose the faith they have in you. They're going to think. You know, well, what's the point in going and checking if the podcast is there because it's probably not going to be. So Creating that content deciding what it's going to be deciding on the frequency of it And like I said, it doesn't have to be every single week.It can be every other week It could be once a month ideally not once a month It's probably not quite frequent enough, but it doesn't have to be every single week or every other day it can be whatever frequency you want it to be and then Start thinking about what is it that your customers want to hear from you.Go check out that episode of Mark Sheridan. Go check out his book cause they are great places to start. But also I have done a ton of episodes on producing content. So. You can go and find those and see what it, you know, what, what I say in those different episodes. We've got loads of different ones and especially producing content when you've done as many podcasts as I have.And it gets tough. I'm not going to lie. You know, this is episode, in fact, I don't even know. Is it 300? I don't even know what it is. Like 314. This is like. 314 episodes. I have talked about so much different stuff that there comes a point where you think, okay, well, I'm not entirely sure what to talk about now, but that's when you start repurposing.That's when you go back to some of your most popular blogs or popular episodes or popular videos, and you start repurposing that content and maybe giving a new take on it. Or maybe there are stuff I talked about years ago in the podcast that I don't agree with now, or I think differently now. So, There's always content, there's always something to put out there, but your customers need to see, not only that you know what you're talking about, but they need to see that consistency of you going, here's something new, here's something to learn, here's something else you can get from this.So they need to see that you are producing stuff, you need to give them a reason to keep coming back, and one of those reasons is going to be your content. So, like I said, a really short and sweet episode, because... I think sometimes when people see things like, oh my gosh, I've got to start a podcast. Gary Vee said, if I don't start one by 2024, I've missed the boat.Well, the podcast might not be for you. So if it's not, then that's cool. Do something else. So I hope this helped. I hope I've given you some action steps. If you haven't got content for your business, then really that is the number one thing you should be working on right now. Okay, I will leave you to it until next week where we're gonna be talking about following up on proposals.So often lots of people talk to me about when I put a proposal out and they ghosted me, what do I do? So we're gonna fix that next week. I'm gonna talk you through the steps that I suggest they take and how many times you should reach out to them. So I will see you next week. Have a wonderful week.
Today’s episode of the podcast is all about how to set clear boundaries in your business, to help you find balance and supercharge your success.
This is a huge subject, and so this episode is only an introduction, but in it I cover the things that put you off making boundaries, what you worry about when you do make them, and then how to actually make boundaries and enforce them. KEY TAKEAWAYS COVERED IN THE PODCAST1. Questions to ask yourself to find out what boundaries you need 2. How to have a flexible approach to boundaries and still ensure they're respected 3. What you need to do when you communicate your boundaries
Did you take something from this episode that you're going to put into practice? Please do connect with me over on my socials and let me know, I'd love to hear from you! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Instagram, LinkedIn, Facebook or Twitter TranscriptHello and a super warm welcome to this week's episode of the Your Deam Business Podcast. And as always, I am your host, Teresa Heath Wareing. So this week, big subject and I think it's a subject that every business owner, well, generally anybody, but specifically business owners need to hear. And it might be one that you, well, not might, it's definitely going to be one that you want to share with your friends and share with your business friends, because this is one that I think everybody struggles with.This week, we are talking about boundaries. I said it, the big dreaded word. Most business owners that I speak to either tell me directly they need to work on their boundaries or they share stuff with me that makes me think. You need to work on your boundaries. And I've been wanting to talk about this for ages.And I've been doing research and learning and watching stuff and listening to stuff and reading stuff. And I like to really know a subject well before I talk about it. And this is a big subject, a really, really big subject. So the chances are we are just going to do a bit of a whistle stop tour around some of the key elements.But most importantly, The things that put you off making boundaries, what you worry about when you make boundaries and then how to actually make boundaries and enforce them. So this week we are going to be doing an introduction to boundaries and I want you to listen up, take some notes if you need to and then try and put some of these things in practice.Because it's something that anybody can improve their situation by working on. And. It goes for me too, like I can work on my boundaries as much as anybody else. And actually some of the stuff that we're going to be talking about is a bit surprising today. So get ready, like I said, share this with someone who you think you'll need and we will look at boundaries.So. This is something that people really struggle with. They struggle to put boundaries in place. Because often they attach boundaries to something negative, or bad, or emotions, or bad feelings, or they might think it's rude, or they're being mean. People think that if they put boundaries in place, that people won't like the fact that they've put a boundary in place, or it will upset someone, or they might appear rude or selfish.That's a really good one. And especially if you're a female listening to this, or if you're a woman listening to this, actually women putting boundaries in place, like the names that people can come up with for them, you might be seen as hard or heartless or tough, or like I said, not caring, not thoughtful, not doing something for someone else.And this is something that in my work life, I don't struggle too much with the boundaries because I don't work direct one to one with clients or we don't do services for people. We do, you know, I have a membership and I have clients through one to one work, but boundaries aren't normally a problem because, I guess because I've been doing this for a long time, that it's, I don't see them as boundaries as much.I just see them as, this is the way we work. But that's exactly what the boundaries are. In my home life, I've really had to work on this and not so much with my immediate family as in my daughter, my husband, and whatever, but with my extended family, in terms of them measuring me by what they would do, and me having to put my boundaries in place and not be sorry about it. Not be sorry for going, this is how I live my life, or this is how I want to do it.And I think that's one of the things that we need to talk about first. This isn't you saying. You are not okay for doing something a certain way. This isn't me looking at my family going, you're wrong for doing what you do. This is me going, this is what I want. This is my decision and this is how I want to do life, basically.So... The fact is that often people think we, when we put boundaries in, we're saying that there's something wrong with how someone behaves. It's not. It's basically saying this is how we are willing to do things. This is how we want to behave, but also this is what we are willing to accept and not accept, and there's nothing wrong with that.And when people think. You know, things like rude and bad and mean and they think emotions and they feel like it's a very emotional thing. And the truth is if you have boundaries in place, it's not emotion. In fact, if anything, it's absolutely clear and it's almost emotionless, not in a bad way, but it's not like, you know, some completely over emotional person going, I don't like this.Some terrible acting. That isn't what it is. It's a very clear headed, confident person who knows exactly what they want and where they stand, giving those directions. And the other thing that when people think about it, like the mean and the rude and the bad, they assume that you have to deliver it in that context.And you don't. It can be... A very pleasant thing or a very direct thing or a very neutral thing to put a boundary in place. It doesn't have to be angry or mean or upsetting. Now, if they choose that they don't like whoever you're setting the boundary with, if they choose they don't like your boundary, that's nothing to do with you.Your part of this, conversation is to deliver your boundary and say that's where I stand. If they don't like it, Well, that's nothing to for you to be concerned with because that's based on them and their things. If they choose to get upset by it, then that's their thing. That's not yours. So it's not your job to make sure that people are happy with your boundaries.It's your job to make sure they understand them and they honor them. So one thing, one of the reasons we might not have boundaries for ourself, one of the things that I've kind of deduced from talking lots and learning lots and whatever, is that often we don't have boundaries when we don't have enough love or respect for ourselves.So when someone else's boundary is the rule and it's not ours, and we meet them at theirs, or, so let's take something like, being around some friends who speak in a way that you don't like, and You're there for letting them do whatever they want, which is up to them that's their decision and you're not saying actually I don't appreciate this conversation.I don't want to be part of this conversation. You're basically saying that you don't matter and your voice doesn't matter and your opinion doesn't matter and that theirs is more important to you or theirs is more important than yours. So by saying actually I don't appreciate this conversation. This isn't a conversation I want to be in, and therefore whatever the boundary is that you set, you enforce, that's saying I matter, my voice matters, I matter, what I hear matters.And for you to say actually, you know, you can't stop them having that conversation or behaving that way, that's up to them. But what you can say is I don't have to be part of this. This is actually something I had to do last year. We have some friends and We go and see them a lot and stay with them.And for years now, you know, this friend will go to me and try and have a conversation with me and then try and pick a fight with me. Or he'll, he'll pick a subject that basically we are divided on and then like go to town on it. And he actually said to me, because this is who he is, you know, you should be honored that I think you're smart enough to spar with me, which, Wow, like, yeah, anyway, for a long time, because it wasn't my friend, it was my husband's friend initially, and then our friends, for a long time, I was like, you know what, you know, I'll just keep the peace, keep the peace, keep the peace.And it actually turned out that they ended up saying something that really didn't align with my values. And I just went, I'm done. And ever since that point, I've put the boundary in place that I'm not going to be spending time with them because I don't want to be part of that conversation and I don't want to have to put myself through that thing.And although I appreciate it's very difficult for my husband because they're his long term friends and it's tricky, for me, I'm making a boundary for me. Now, I'm not saying that he can't go and see them or spend time with them, but I won't be because I'm not willing to be in that conversation. And again, it's not that I'm saying, well actually, Personally, myself, I am saying they're wrong for having some of the conversations they had, but they can ultimately do what they want.That's their decision. But I can enforce a boundary on me and go, yeah, no, I'm not being part of that anymore. So by me standing up for myself, by me going, actually, this is what I'm willing to put up with. I'm valuing me. So often, especially in business, when we let a client walk all over us or where we don't enforce our boundaries, we're basically saying to ourselves, they're more important than we are.And they're not. Because we're the most important person that we need to deal with because we're the only one who can do it. And it's not that you're more important than them, it's just in your world, you have to focus on you. So often it's down to that respect and putting yourself first. And you're the only one who can do that.You know, you're the one that has to be in control because you can't allow someone else to control your boundaries because they're not you. So you've got to do that. The other thing I want to say at this point is it's not selfish to put yourself first. We are drilled into, and again I think this is a very feminine thing, that we're drilled into, you know, It's selfish to put ourselves first.It's selfish to not think of the children first, and not think of the, our partners first, or our family first. It's not selfish to set boundaries and put us and our feelings first. Like, what was the point in me, every time we go to that friend's feeling upset, and angry, and anxious, and frustrated, and annoyed, I'm not putting myself first, and that's not selfish.That's not selfish for me to go, I don't want to put up with this actually, so I'm not going to, you know, be, be part of that conversation and be in that. The other thing that is good to say at this point is this isn't about controlling others. Okay, your boundaries don't control others. Others can do what they want.What your boundaries do is they limit, it's a limit you set around you and how people are allowed to engage with you. So it's not about trying to encourage them or change them. My job wasn't to change how that person was. My job was to go, do you know what? My limit is no, I can't deal with that anymore.So they can still carry on doing the thing that they want, but you're limiting what you are willing to put up with. So when I was thinking about this boundary subject, I was thinking about the fact of how it's attached to our own self worth maybe, or how much we, you know, respect ourselves, i. e. why would we allow someone else to do something that we don't like?And I thought back to how do we set boundaries well, and I thought back to being a parent and about one of the reasons we set boundaries for children, and obviously it's different because we're setting them for someone else, is to keep them safe and keep them healthy and keep them well. So one of the boundaries might be that I tell my teenage daughter to go to sleep at a fairly decent time.We'll try and encouragement to go to sleep at decent time because My job as a parent is to parent her and to make sure that she is getting sleep. It might be like today, I said to her, how many vegetables have You had the past 24 hours and it was one mushroom and she didn't like it.So I was enforcing a boundary where I was like, Well, I say it's a boundary, it's not strictly a boundary, but I thought the analogy was helpful to say to her, okay, you need to do that because you need to be a bit healthy. So almost, if it helps, imagine us as a younger child, imagine the little you and that you're having to parent yourself.So imagine if you went to your, if I went to my parents and said, I'm going to laugh because I said this, because I'm sure they wouldn't care less, but, let's pretend my daughter came to me and said, There's this person who's horrible and I hate the way they are. And they're not kind and they say mean things.Then I would encourage her to put a boundary in place. I would encourage her to go, don't hang out with those people. That's not nice. Or if my daughter came to me and said, I've scheduled back to back meetings all day. I've had no time for lunch. I'd be like, darling, don't do that. Next time. How about you make sure that you put in a break or whatever.So if it helps for you to think of yourself as a younger self to give yourself, and I always, this has always helped me when I had to do this kind of work where I've had to imagine me as a younger self. And then I have a lot more sympathy and empathy and love. So it's about thinking what's best for you and you being the person that makes those decisions.So how do you set some boundaries in place? And like I said, with clients, it's crazy important. Now, before we get into the how to, one thing I do want to add is boundaries are just the rules. Okay. And when it comes to clients, people need to know the rules. And we often, when we're setting them, we attach a lot of stuff to it.We might attach the emotion of, Oh my God, they're going to think I'm awful because I don't do that thing. Or they're going to think I'm rude or they're going to think I'm expecting too much, all they need to know are the rules. That's all they need to do. Manage their expectations. And the only way you can manage expectations is telling them the rules.Telling them how something works. When I work with someone new, and I say to them, you know, how does this work? I want them to tell me, right. You send me this, I do this, then this happens, then this happens. I don't think at any point, Oh my God, who the hell do they think they are by making these rules? No, I think, great, now I know where I stand.So that's something really, really important to think about when you're setting boundaries in place from a work point of view, especially if you have clients or customers, which obviously hopefully most of us have because we're selling something. If we haven't, then it's a very expensive hobby. So. How do you set your boundaries?Well, the first thing you've got to get clear on is you and what's important to you. What's Do you want from life? What do you want to know? How do you want to spend your time? What are your non negotiables? So that's the first question you're gonna ask yourself. What are my non negotiables? So I'm gonna use business examples.So let's say I am working with clients. I don't work on a weekend I don't want to be contacted at the weekend. I don't want to answer emails on a weekend. So my non negotiable would be, I don't work weekends. My other non negotiable might be, I'm not contactable after 6 p. m. at night or 5 p. m. To be honest, most days it'd be like three.No, you know, I'm not contactable. Another non negotiable might be, I can only be contacted through email and not via text. And that might be, this doesn't necessarily have to be a kind of control thing, this could be down to, actually I work so much better in email, and therefore I'm likely not to lose your request if you email it me, whereas if you text it me I'm likely to lose it.So that's the first thing. What is it that is your non negotiables? And it could also be for you. So it doesn't have to just be for the client. It could also be, so one of the things that I am an absolute nightmare at doing, because when I make appointments, if I start filling up a day in my diary, I try and get everything into that day.Purely from a laziness point of view. If I've got to do hair and makeup and be camera ready, then let's squeeze all the meetings in on that day. And I do think... My brain works better when I've got a full day of meetings rather than having like one random day here, one what here, one here. However, one thing I am a nightmare at doing is putting any gaps in them.So one of my own might be a non negotiable for me to decide that actually I have to give myself a lunch break. So that's not affecting anybody else. That's my own boundary for me. The other thing that it might be is if you like going to the gym. I don't. That's not a problem for me. But, you know, if you have to go to the gym or go for a walk or whatever, then you might need to put that in and go, that's my non negotiable.I need to make time every day regardless of what I've got in my diary to go for a walk. I had an amazing speaker at my online event for my members a couple of years back, called Chris Mullins, Dr. Chris Mullins, and he talked about it can be movable, not removable. So when it comes to those non negotiables, they can be movable, but you can't remove them.So. If you know that one of your non negotiables, like I said, is you're going to go for a walk and you normally go at 10 AM and you've had to book something in at 10, then you can move it to a different time. You can't remove it. And that's that kind of like, this also comes down to self integrity because no one's going to check with you.There's something so powerful and there's some stuff I've done this year where I've really had to work on my self integrity, where I've been trying to do something and no one would have known if I'd done it, but I had to go, I would know, and I am worth, you know, that much that I'm not going to do it. So that's the next thing.So those non negotiables, what do you want them to be either for you, for clients or both? It could be for the family as well. It could be that actually a non negotiable is, I work late on a Thursday and you have to do dinner. Other examples of things it could be is that you don't do coffee chats, because people peak your brains.It could be that you don't take on work...
Today’s episode of the podcast is all about the key qualities that every business owner needs to have, to succeed.
In this episode I dive into the things that you need to do to succeed and the common problems that stop this from happening. KEY TAKEAWAYS COVERED IN THE PODCAST1. The number one thing to avoid doing if you want to be successful 2. The 3 essential qualities you need to be a successful business owner 3. The key difference between a business owner who fails and one who succeeds
Know another business owner that needs to hear these things, and maybe needs a bit of motivation? I would love it so much if you would go and share the podcast with them! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEEpisode 247: Why real joy can be found by staying in your own laneConnect with Teresa on Instagram, LinkedIn, Facebook or Twitter TranscriptWelcome back to another episode of the Your Dream Business Podcast. And I am your host, Teresa Heath Wareing. So this week, I mentioned last week that I had been and had a listen to some of my old episodes and I was just trying to get a bit of inspiration of what to talk about of the next few episode.And I did an episode right back, I can't remember what number it was in like the first 15, and it talked about what I thought makes a business owner successful. And I listened to it and I was like, Oh, that still stands. I still pretty much, there's a few tiny tweaks that I'd make, but that's pretty much what I still believe to this day.And it was actually really useful because sometimes I'm not, you know. In business, this is a lonely game and we all have bad days and we all need gentle kicks up the backside sometimes or reminding that actually we are so privileged to have a business and to not have to go out to work and even though it's incredibly difficult sometimes we are still really privileged and therefore we need to work at this and not take it for granted and all those various things.So it was quite nice to re listen back to my episode and kind of get inspired by myself, which sounds a little bit weird. But that's what I want to talk about today. And I want to talk about the key things that I think every business owner needs to have to succeed. So if you think that this episode is going to resonate with someone that, you know, or another business owner that needs to hear these things and maybe needs a bit of motivation, then please do go and share it because this is going to be a good one.Okay. So I was, looking back through that episode, and I talked about various different things, and one of the things I talked about was almost some of the myths or some of the things that stop us from maybe becoming as successful as we'd like to become. And again, they still stand today. So some of the things we talked about is the comparison thing and how we shouldn't be comparing ourselves to others.And although this wasn't one of the three things that is on my list of what makes business owners successful, actually, this is something that they do in the sense of they don't compare themselves. They almost put themselves in a lane of one. So they're not looking at other people in the race. They are the only person they're racing with.And when we compare ourselves to other people, we make it about them alongside us. And that is just a disastrous things to do. Because there are so many reason, probably, well, I think podcast on this and if the lovely Becci who's listening to this can remember it, she'll link up to it in the show notes. But the whole reason we do not want to be comparing ourselves to other people is because one, The first one, you don't know the truth. We never do. Had a really interesting conversation with someone the other day.And we were talking about, you know, being a six figure business owner and what absolute BS that is because it doesn't tell you how much money someone made. It doesn't tell you how much profit they made. It just told you what they turned and it's all just rubbish. So even when people say stuff online like that, or when people go look at, you know, I've had all these people join my membership or I've had all these people buy my course.No one knows that for real. You don't know that. So. Actually comparing yourself with someone else is the biggest waste of time that you can do and leads to such sabotage. Like, I purposely mute a lot of people on my social media feed, and when I say a lot of people, I mean a lot of people who do what I do, even friends who do what I do, I have muted some of them, because I get too distracted, and then I start beating myself up and going, look, they're doing this, because of course they might post the day they're feeling really productive, and look how much they've just done, and I might look at that the one day that I wanted to sit and watch Grey's Anatomy all day on the sofa.So, It's just bad news. Don't, don't compare yourself to other people. The other thing that we do, and this is a little bit alongside the comparing things, is we think that other people are an overnight success or that other people just got it so much easier. And there's obviously some secret that we're missing.There's some magic tool or special hack that we are missing that they've got to become really, really successful. But what we are missing is not that magic hat, because there isn't one, is the knowledge that they have been doing this for a long time. And in that episode, I give lots of examples about, and I think I gave the example of like, go back and look at Jasmine's Star and the amount of followers she's got, but look how many posts she's done.And that would have meant that if she posted once a day, that she was consistently doing it for like six, seven years, which now would be more like 15 years, I guess, or something like that. So it's not about that, you know, they weren't an overnight success. You found them at the point that they're there, they became successful, but they'd already been doing it.They'd already been showing up. They'd already done those things. Now, there are some people who get really successful really quick. You do have to ask yourself how and why and what's the longevity? But again, I'm not even sure I'd be interested in that and and worry about that myself. So the other thing that sometimes can come and scupper us as business owners, And it again is all kind of attached that comparison thing is shiny object syndrome.Okay, it's a proper syndrome. I'm being facetious. I'm joking. But it is something that lots of us have where we see something and think, Oh, we need to do that. I need to do that. I've got to show up on that platform or I've got to, and again, I did a episode not that long ago about threads and why I wasn't joining it and it died down within a very short space of time.So I'm glad I didn't make the effort. But like we do look at all these things that other people are doing and think, Oh, I must do that. I need a YouTube channel. I should probably start a podcast. I should do this thing. I should do that thing. And the problem is we let all those things distract us and the other thing that we do, and I am guilty of this, FYI, I am guilty probably of lots of these things, some I am better at now than I was, but is that instead of just going all out on one thing and selling it and selling it and selling it and selling it, we actually...Create something else, and then we create something else, and then we create something else. And, unless your avatar's changed, unless your perfect customer's changed, unless your product offering's changed, you probably don't need to change those things as often as maybe we think we do. Now, reviewing them, yes.We need to review these things, as in, Is my perfect customer still my perfect customer? Are my lead magnets still appropriate for those people? However, We don't need to necessarily create a new course every six weeks. Absolutely not. And again, when I look at the amount of content I've got, and that's where I did the summer sale because I've got all these courses sat there that I wasn't doing anything with that now wasn't serving the people who I want to serve.And I just wanted them gone. So I did the sale, got rid of them done. So. Trying really hard not to get distracted by a shiny object syndrome, by other things, by other people and just be staying in our own lane is super, super important. So what are the three things that I think make a business owner successful?The first thing is passion. You have got to absolutely love what you do. At times we can dislike what we do. At times we can feel like not doing it, but you've got to believe and love what you do. Like I can be getting to do a coaching call with my executive club or with the club, and I could be getting ready to do that call and thinking, Oh, I'm tired.I don't want to do this today. But when I'm on the call. I love it. And I know I love it. And, you know, I love having conversations with people and I love helping people. It doesn't mean that I never not want to do a call, obviously, but ultimately I do love what I do. I love making a difference. And I think when you have a passion for something, I have seen people in this industry come in and out of this industry because they thought an online business was get rich quick.They thought I've known people by a course on how to sell a course. And sold a course on how to sell a course based on the course that they've learned. Yeah, work that one out if you can. And they didn't stick at it. Because it wasn't their passion, it wasn't their love, it wasn't their... They thought it was.They thought it was the thing that was going to make them rich. And it didn't because these things take a huge amount of time. And therefore if you don't have that passion and that love and that drive for it, those hard days are going to be impossible. The best days are going to be just okay. So, when I think about my business, there is nothing else I would rather do.Like, I can't, no, that's a lie. I'd really like to just spend all day in the garden and get paid for that, but I don't think, you know, I haven't got time to create all that content to try and become popular on that to get an income from it. But like, You know, from a work point of view, there is nothing else I'd rather do.So having that passion is key. So if you're sat there thinking, I don't love what I do. Like I said, you don't have to like it sometimes, but you need to love it. If I don't love what I do, or I am like finding that I am not enjoying this anymore. Then you can change your mind. You can go, "Do you know what? This doesn't suit me anymore."The next thing in the three things that I think is so important is consistency. And I know we talk about it all the time and I know it gets boring and people get fed up of it, but you have to be consistent. I don't know how much like I can say this because what happens is that people start something new and it takes a long while to get going with it.And in case you're new to the podcast, because one of your amazing friends or business friends recommended it, I'll tell this story just very quickly because probably the person who referred you is... They heard it many times, but I started my podcast. I agreed to do it for 12 months before I would decide whether it worked or not.And it wasn't until month nine that suddenly it took off. And the only thing I can put it down to was the consistency. So. I didn't miss a day. I've never, ever missed a week, you know, since February 2018. I have never once missed a Monday and we had a tech issue once and it didn't upload, but it wasn't that it wasn't done.Sometimes I've done it on Sunday night and I've uploaded it and I just did it and it probably sounded awful. But I've never missed a Monday because I decided that I had to be consistent. And it's only that reason that the podcast is still going and I have a following and a consistent number of downloads and yes, I would always love more downloads and yes, please do go recommend this to your friends, but I wouldn't have the downloads if I had that I have, if I hadn't been consistent.And people like, I see a lot. They just don't want to stick at stuff like they start it and it doesn't change their world and then they stop and it's like the people who they're looking to have been doing this for years and I don't care what industry you're in, whoever you're looking at, the chances are they've been doing it a long time.So, you know, when you look at some of the like huge people in the world, like Lewis Howes, I have no idea how many episodes he's got now on his podcast. But. A huge, huge amount. I recently downloaded the Growth Day app by Brendon Burchard. As you know, if you listen, I've seen him a few times. I met him in Austin not that long ago and he's excellent and I do really enjoy him and I got his Growth Day app and every day he does this little bit, this little voice thing, this audio thing, right?And I'm laughing because he starts it off with, Hey, Striver. And I nearly did his accent. I'm not going to do his accent. And the fact that he calls you striver every day just makes me laugh for whatever reason. But anyway, like every day he's showing up and doing that and now he might batch record them and that's fine.But every day I can go into the app and I can hear a new message from him. It might be that he does. I don't know, two years worth and then runs them again. Like, I don't know. But if I went in and he didn't show up and he was inconsistent, I wouldn't be in that app. So it really is about that consistency.Now, it's not to say you can never change your mind. It's not to say that you can go, you know what, I've done that. It doesn't seem to work for me or I'm not gelling with it. I'm not loving it. And you can change your mind. That is absolutely fine. But you've got to give it a proper go. You can't do it four weeks, five weeks, three months, and then go, yeah, no, this didn't work.Like, well, you can, you can do what you want. It's your business. But don't be annoyed by the results you didn't get by the action you didn't take. Let me say that again. You can't be upset about results that you didn't get because of action you didn't take. So you can't be annoyed that you didn't get a huge following when you weren't consistent with the podcast, that people aren't interacting with your social media when you're not consistently showing up and interacting with them.And I know that might feel a bit harsh, and even I feel a bit harsh saying it, because I know it's not as simple as that. I know it's not as easy as that. It never, never is. But we've got to be honest with ourselves. So consistency, as much as we loathe it, it is important. And then the last one is you need to be relentless.You are going to fail over and over and over again. And no matter what level of your business you get to, no matter what income you have, you will still fail. I still fail all the time. There are still things that I launch and they fall on their backside. Now, my version of falling on their backside compared to your version might be different.However, I still have things that fail. I still have things that go wrong. I still fail. It will never change. There are people I look up to and aspire to be like, who are failing every day, who are struggling, but the difference between them and the people that I don't know because they're not showing up in my world is they're relentless.I've been doing this nine years now and I still keep showing up and I have moments and times where I don't want to and I don't feel like it and things are difficult and I think I'm just going to hide for a little bit and that's fine. But I show back up again. I might take a few days. I might take a week.I might take even longer than that, but I will show up again. And my level of showing up can look different. So we're always posting on social media. There's always a podcast episode out. I always show up in my club. However, it might look like I don't go on instagram stories with my face on all the time, or I might not do extra things, or I might not be speaking in many places.That relentlessness, that tenacity to just keep going. I feel like sometimes in our businesses we get a no, or we get a something doesn't work and we just go that isn't going to work. We just fail and we stop and that is the worst thing we can do in the first episode Not in the first episode, in the episode that I re listened to that inspired me to do this one.I gave some quotes and And they were really, really good. And then I went and Googled a load of them because I was like, I need some more of these quotes. But basically, if you search something like, I can't remember what I searched, but basically people who have failed before coming famous, you will get so many things.Like Walt Disney being told that a mouse would never work. I also think, yeah, he was, fired from a job because he lacked imagination and had no good ideas. J. K. Rowling was on welfare when she did her books and they were turned down by loads of people. Oprah Winfrey was told she was unfit for TV. I mean, that's just disgusting anyway, but, you know, just proving that if you're not what someone thinks the idealistic look is.Anyway, that's another complete rabbit hole I can go down to. The Beatles were dropped by their record label, Steven Spielberg was rejected from film school three times. Like what if he hadn't done the fourth time? What if he hadn't carried on? And then in the actual podcast episode, I give this quote, which is so good.It's from Michael Jordan, and it says, I've missed more than 9,000 shots in my career. I've lost almost 300 games, 26 times. I've been trusted to take the game winning shot, and I've missed. I failed over and over and over again in my life, and that is why I succeed. You've got to keep going. If this is a time where you are like, I can't do this anymore, just try one more time and then maybe that will be the one time that makes a difference.Honestly, the relentlessness and the tenacity are the things that make people successful. So I really hope you've enjoyed today's episode. I really hope that you're able to share this with someone who you think needs it and will benefit from it. And I know you've got all those three things.I know you've got the passion, the consistency and the relentlessness to make your business a wild success. Have a great week and I'll see you next week.
Today’s episode of the podcast is all about the systems that I use in my business, that help to make my life easier and enable my business success.
In this episode I go through the main platforms that I use, how I use them and how they help me in my business. KEY TAKEAWAYS COVERED IN THE PODCAST1. Why it is important to have good systems in place 2. The platform that I couldn't run my business without 3. The things you need to consider if you're taking payments
Like this episode or have a business friend or someone that you think will find the content that I put out useful? I would love it so much if you would go and share the podcast with them! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEGet a 30 day free trial with KajabiFind out more about about the systems I've used and lovedConnect with Teresa on Instagram, LinkedIn, Facebook or TwitterPlease note that some of these links include affiliate links, which means if you sign up I may receive commission, but I would never recommend anything that I didn't use and love! Transcipt*
Today’s episode of the podcast is all about the systems that I use in my business, that help to make my life easier and enable my business success.
In this episode I go through the main platforms that I use, how I use them and how they help me in my business. KEY TAKEAWAYS COVERED IN THE PODCAST1. Why it is important to have good systems in place 2. The platform that I couldn't run my business without 3. The things you need to consider if you're taking payments
Like this episode or have a business friend or someone that you think will find the content that I put out useful? I would love it so much if you would go and share the podcast with them! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEGet a 30 day free trial with KajabiFind out more about about the systems I've used and lovedConnect with Teresa on Instagram, LinkedIn, Facebook or TwitterPlease note that some of these links include affiliate links, which means if you sign up I may receive commission, but I would never recommend anything that I didn't use and love! Transcipt*
Fed up of self sabotaging your own success, and need practical ways to break the cycle?
In this episode I help you understand how you self sabotage, and what you can do to prevent it from happening in the future. KEY TAKEAWAYS COVERED IN THE PODCAST1. The cycle of self sabotage 2. Signs of self sabotage 3. How to stop self sabotage
Is this something you struggle with? Please do get in touch and let me know, I'd love to hear from you. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEFind out more about my 1:1 Business and Mindset CoachingFind out more about the Dream Business and Executive ClubConnect with Teresa on Instagram, LinkedIn, Facebook or TwitterTranscript
Today’s episode of the podcast is a replay of a previous episode, talking all about the importance of building your own email list.
In this episode I answer the most frequently asked questions that I always get asked about how to build an email list and my top tips for getting it right! KEY TAKEAWAYS COVERED IN THE PODCAST 1. what to email your list 2. the best day and time to send an email 3. how to stop your emails going to spam 4. how to stay consistent 5. the platform I’d suggest if you’re just starting out 6. the platform I’d actively avoid using
Please note that as this episode is a replay, the 5 day list building challenge that is mentioned has already taken place.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check out my Summer Sale bundle Sign up to my emails
Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Kind of obsessed with this building because for me, no matter what your business is, no matter what size it is, no matter where you are in your business, building a list is one of the most important things that you can do because you're basically gathering your community together. You are having another way to market to them. You are connecting with your audience and you're basically almost collecting people who are your perfect customer, which is amazing.
You are listening to Your Dream Business Podcast Episode 249. You are listening to Your Dream Business Podcast and I am your host Teresa Heath-Wareing. If you are a business owner who is striving to build a business and a life that you dream of on your own terms and doing something that you love, then this is the podcast for you. Each week, I will share with you business marketing and mindset, tools, and strategies that I have used to start and grow my own dream business, as well as the dream businesses of hundreds of business owners from around the world. So if you're ready, let's get started.
Hello and welcome to this episode of the podcast. How are you doing? How's things? So today I'm gonna jump straight in and tell you that we're doing a podcast episode around the questions that I get asked around list building. Now, you know, if you've been listening to me for a while and if you haven't, welcome, I'm so grateful you're here, but I'm obsessed with list building. Because for me, no matter what your business is, no matter what size it is, no matter where you are in your business.
Building a list is one of the most important things that you can do, because you're basically gathering your community together. You are having another way to market to them. You are connecting with your audience and you are basically
Today’s episode of the podcast is a replay of a previous episode, talking all about the basics that we should all be getting right with our social media.
There is no judgement or shame in this episode, I know that we all get wrapped up in the day to day of our business, and we get pulled into different directions that need our attention. But sometimes you need a reminder to get something done, and this is yours for social media. KEY TAKEAWAYS COVERED IN THE PODCAST 1. What consistency should look like in an ideal world 2. How to proactively engage on your social media 3. What a call to action is and why it's important
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check out my Summer Sale bundle
Check out the Growth Path and Content Hours in my Dream Business Club Membership
Connect with Becci on Instagram or LinkedIn
Connect with Sooz on Instagram or LinkedIn
Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcription Hello, and welcome to this week's episode of Your Dream Business podcast with me, Teresa Heath-Wareing. How are you doing this week? So just a quick reminder, I have changed how I'm doing the podcast. There's no intro and outro. There's no fancy editing clips at the beginning. There's basically just me hitting record on my computer, sat in front of my mic and talking, and I did this purely as a way to simplify the process and my business.
And sometimes I think we need to have lots of processes and systems and people, and sometimes I think it's just good to simplify stuff. So, This is episode 294. Like, wow. Actually, while I'm on that, like I always do something special for like, Episodes a hundred and episode 200, and obviously we are just seven episodes.
That is right. No, six episodes. Can't do maths, off episode 300. And I haven't yet decided what I'm doing. So what would you have for me do on episode 300? Let me know. Drop me a DM, come and find me on your favorite social media platform and let me know what you would like me to do on episode 300. As a heads up episode 100, I was interviewed with my husband with the, by the lovely BizPaul, so he interviewed both of us.
That was quite funny. I enjoyed that episode. Episode 200. Me and my husband just chatted. Um, and it's funny, right, because no offense to my husband, I love him dearly, but back in the day he was in my business a whole lot more. And when he was in the military and then he retired from the military, so he basically worked in my business, whereas now he has a real job.
Not that the military wasn't a real...
Following on from last week's episode, the next few week's episodes are going to be replays of past episodes.
Each of these will dive deeper into each of the 3 main areas that you need to focus on in business, right from day one. Starting with today’s episode, which is all about how you can come up with your perfect customer! In this episode I talk all about why we can't just look at the demographics and how we can now go much deeper than that. KEY TAKEAWAYS COVERED IN THE PODCAST 1. The problem with only looking at demographics 2. How to understand your customers behaviours, motivations and aspirations 3. Why you need to focus more on the benefits of what you sell, rather than the service or product itself
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check out my Summer Sale bundle Join my Visibility Challenge
Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: The whole point in getting to know who your customer is, is that your marketing, your messaging, your social media. Your, your, your content should always be leading them to you and your stuff. I, as your perfect customer, should read your content, should see a social media post and think you're talking directly to me. And that's really hard to do when you don't know who these people are.
You are listening to Your Dream Business podcast, episode 289. You are listening to Your Dream Business Podcast and I am your host, Teresa Heath-Wareing. If you are a business owner who is striving to build a business and a life that you dream of on your own terms and doing something that you love then this is the podcast for you. Each week I will share with you business, marketing and mindset, tools and strategies that I have used to start and grow my own dream business, as well as the dream businesses of hundreds of business owners from around the world. So if you're ready, let's get started.
Hello, and a really warm welcome to this week's episode of the podcast. How are you doing? So this week I am going to talk all about your perfect customer. Because I was putting together a freebie that I have about visibility. If you want it, you can go to teresaheathwareing.com/visible, and basically it's like a five day email challenge where I email you every day and I give you something specific to do.
And it's all about getting more visible, getting in front of other people's audiences through things like podcasts and speaking on other people's in other people's groups, or doing a guest blog or whatever it might be. But it's a really brilliant way to increase your audience and a really successful one.
So I've put together this visibility challenge, and when I was putting it together, I was going to record a video about how you come up with your perfect customer, how you know they are. And I just didn't get time cuz I...
Today’s episode of the podcast is all about the 3 main areas that you need to focus on in business, right from day one.
In this episode I delve into the what, why and how of each area and share my own personal experiences too. If you know someone who's getting started in business, why not share the love and send them this episode, I'd really love that! KEY TAKEAWAYS COVERED IN THE PODCAST 1. How to understand who your perfect customer is 2. The importance of consistency on social media 3. How to start building an email list
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE How to find your perfect customer podcast episode Back to basics with your social media podcast episode Learn how to start and grow your perfect email list podcast episode
Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript
For one week only, interviews are back on the podcast, and in today's episode, you will hear me talking to the amazing Kendall SummerHawk.
Kendall created the Sacred Money Archetypes® Certified Coach training to support her mission to put the power of making money into every woman entrepreneur’s hands.
In this episode we delve deep into what the Sacred Money Archetypes® are, and how they work... trust me when I say it's a must listen!
KEY TAKEAWAYS COVERED IN THE PODCAST 1. How to apply your values to your money 2. Why your money mindset is something you are born with 3. Why it's important that women pay attention to money
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Kendall on Instagram Take the quiz to discover what your Sacred Money Archetypes® are
Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript
Today’s episode of the podcast is all about the Sunk Cost Fallacy and the impact it has on our decision-making as business owners.
In this episode I share what the Sunk Cost Fallacy is and why we need to break free from it, to prioritise our time and future success.
If you know someone who needs to hear this episode, I would love for you to share it with them!
KEY TAKEAWAYS COVERED IN THE PODCAST 1. Why you should never ignore your gut 2. What to do when we fall foul of the Sunk Cost Fallacy 3. Different ways the Sunk Cost Fallacy can show up in product and service based businesses
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Find out more about my 1:1 Coaching Find out more about the Dream Business Club
Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript
Today’s episode of the podcast is all about the new social media platform that everyone is talking about - Threads!
In this episode I share how to know whether to do something new, how to know when something has worked or not worked, and how to stay in your lane and keep your head down and get on with the things that you need to be getting on with. Are you on Threads yet? How are you finding it if you are? Drop me a DM on my socials and let me know, I'd love to hear from you! KEY TAKEAWAYS COVERED IN THE PODCAST 1. Why the issues you face with social media isn't necessarily about the platform you're on 2. The hockey stick effect of consistency 3. The most valuable resource you have as a business owner
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Happy Mind, Happy Life by Dr Rangan Chatterjeee
Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript You are listening to your dream business podcast. And as always, I am your host, Teresa Heath Wareing. Welcome to this week's episode of the podcast. Now, I actually started to get a bit ahead of myself again, as you will know, if you're a regular listener, I have literally been recording these like days before they're due to come out, which is very unlike me.
So I sat down the other day with all my team and we planned out the next, I don't know, six, seven episodes. And then the world, did something. And I thought, Oh no, I really need to talk about that. So we've moved episodes again, but that's fine because that's kind of one of the advantages of doing it as quick as I am doing it as it were.
I mean, there's good and bad to batching and doing things on the fly. So at the moment doing it on the flight is helping because I wanted to address something that has happened, in the marketing space. So Threads have just come out. Instagram, Facebook Meta have released a new social media platform which is in, meant to be a competitive thing towards Twitter.
And it's not that I want to sit and talk about Threads, because I really don't, and I'm not on it, so I don't know anything about it, so that's not going to be of any help, if that's what you're thinking this episode is. It's that I want to talk about around this subject of... How do you know whether to do something new?
When do you know something has worked or not worked? And how to stay in your lane and keep your head down and get on with the things that you need to be getting on with and not get necessarily distracted and swayed by other stuff? So, It came out and suddenly my Instagram feed is full of here's my first Thread, here's what's on Threads, and then of course all the social media people are putting on there, well not even just social media people, marketing people, and someone made a joke about, you know, give two days and there'll be a course on how to use Threads.
You know, everyone's commenting on it and I get it. If people are in that space, absolutely. They should be commenting on it.
Today’s episode of the podcast is all about the importance of aligning your business decisions with what feels right for you, rather than conforming to industry norms or seeking validation from others.
In this episode I share my recent experience of how and why I have made decisions in my business, that goes against the advice of the online business industry. KEY TAKEAWAYS COVERED IN THE PODCAST 1. Why you need to trust your gut instincts and not be swayed by the opinions of others 2. How the Dream Business Club has changed over time and who it now attracts 3. Why I have changed my pricing structure to move away from Grandfather pricing, which is not the done thing in an online business
I'd love to know if you have an experience of going against the norm in your business, or if this episode has inspired you to do it in the future - please drop me a DM on social media and let me know! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Find out more about The Dream Business Club
Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Hello and welcome to Your Dream Business Podcast with me, your host, Teresa Heath Wareing. How are you doing this week? I got lots of messages from lots of you about last week's episode and how useful it was and how you thought that, you know, the timing was perfect. I just feel like a lot of people are going through a lot of stuff at the moment, and that's why I want to do an episode on when things go hard in your life, how do you then keep going in your business?
So, I really hope if you got a chance to listen to it, it did help. If you haven't listened to it, then please go back and listen to last week's episode. I think it was quite a good one. This week I wanna talk to you about some changes I've made in the club.
And the reason I wanna tell you these changes and talk about it is because I am hopefully gonna give you permission to do what you want to do in your business regardless of what is the norm or what people expect or think, or have done it in different ways all that time. So as you know, I have an online membership or you might not know, in case you don't know. I have an online membership and it's pretty awesome.
And the membership started off, it was actually called Marketing That Converts Academy, so that when I first started back in the day, like four years ago, I've had my membership now. I, my background's marketing, my degrees in marketing and I know a lot of stuff to do with marketing. And I set up this academy, this membership in order to help small businesses with their own marketing and help them develop their businesses through marketing their businesses better.
And over the years I have changed and it has changed dramatically. I and now the club, it's called Your Dream Business Club is much more focused around business in general as well as obviously, you know, the marketing stuff is still there, but definitely focused around, you know, running a business in general, but also now includes a lot of mindset, a lot of coaching because I've developed and I've been, become a...
Today’s episode of the podcast is all about the challenges of balancing personal life and business when things are not going as planned.
In this episode I discuss how as business owners our personal and business lives can be very much intertwined, and I share my top tips around what to do when managing both feels incredibly difficult.
I'd love to know if this episode helped, and whether you had any lightbulb moments whilst listening to it? Please feel free to drop me a DM on my social media and let me know! KEY TAKEAWAYS COVERED IN THE PODCAST 1. Practical action you can take to keep moving forward 2. Being able to prioritise what needs to be done 3. The importance of giving yourself grace and practicing self-care
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript
Today’s episode marks 300 episodes of the podcast, which feels amazing... it's not quite the special one I had planned (that's coming soon!), but it is still a must listen, especially if you're an online business.
In it I am giving you the inside info and sharing my key takeaways and themes from my trip to America, where I spoke at a seven figure mastermind for women owned businesses in Nashville, and attended the Kajabi Conference in Austin, which was filled with amazing speakers.
If any of these takeaways give you a particular lightbulb moment, please share on your social media, and let me know! KEY TAKEAWAYS COVERED IN THE PODCAST 1. The key marketing tool that all online businesses need to be taking seriously 2. Why you need to take a critical look at how you spend your time 3. Why you shouldn't constantly be creating new things or trying to reinvent the wheel
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Believe It by Jamie Kern Lima Find out more about Kajabi
Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript
Today’s episode of the podcast is all about how to create a more simple business and life for yourself.
In this episode I talk about why making your business a success isn't always about adding things and growing, and why actually sometimes it's about taking those things away and streamlining instead. KEY TAKEAWAYS COVERED IN THE PODCAST 1. How to streamline your business 2. Some ways I have simplified my business this year 3. The key question you need to ask yourself when you're overwhelmed
If you're listening to this and know someone who is overwhelmed, please feel free to share it with them, I'd really love you to do that! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check out Kajabi (affiliate link)
Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript You are listening to Your Dream Business podcast with your host, Teresa Heath Wareing, and welcome to episode 299. I'm nearly at that all important 300. Now, you know what was funny? I'd got all these plans for episode 300, except life has become a little bit busy with going away and speaking and events and all that, but also with home stuff and family stuff and sometimes you just don't quite get to where you wanna be or get the thing done that you need getting done.
So it looks like what I had planned for episode 300 will now be a later episode, which is fine by me cuz it's not quite the time and that's okay. And the episode 300 will just be another average episode, which again, I am all right with because plans change, things change, things move. And as business owners, one of the cool things about it is that we stay flexible and we move and we are not absolutely rigidly stuck in a thing or, we don't take forever to change when we do change.
Man, I remember working in corporate marketing when I worked for Land Rover, it was a massive company. Like we had a whole legal department just for marketing because we had to be so careful of what we said and how we said it, and then it would have to go, like if we wanted anything done, the amount of approval it needed was nuts.
So, You can imagine that idea to actual getting it done would take forever. And one of the things I love about my small business is the fact that I can change and move and be flexible and be agile and do what I need to do that suits me and my business and hopefully always suits my audience and suits my members and my clients.
But importantly, and, and there's nothing selfish about this, is that it suits us because what's the point of being in business if we hate the thing that we do or we create a business that doesn't fit with us? And as you know, I have talked many, many, many times about what a dream business is and creating your own dream business.
So I won't go on about that here. That was not for today's plan. But today's episode does fit in really nicely because today I'm gonna be talking about how I am making my business simple. I've been in business for nearly nine, no, nearly 10 years. I can't remember. I think it's...
Today’s episode of the podcast is all about the Ennegram Personality Test.
In this episode I share what an Ennegram is and how it works, as well as how it's helped me not only in my personal life, but in my business life too. KEY TAKEAWAYS COVERED IN THE PODCAST 1. The nine Enneagrams and what each of them mean 2. The different subtypes of the Enneagram 3. The benefits of identifying your Enneagram type
If you take the test to find out what Ennegram you are, I'd love to know. Feel free to connect with me over on my socials and tell me what you find out! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE The Ennegram Institute Take the free Ennegram Personality Test Take the paid Ennegram Personality Test Find out more about the 27 Ennegram Subtypes Tune into my previous podcast episode with Ennegram expert Sarajane Case
Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcipt
Today’s episode of the podcast is all about the reality of what running an event looks like.
In this episode I share my thoughts on the pros and cons of running an event, and the key things you need to know about the costs and logistics involved, that you need to consider if you want to run one. KEY TAKEAWAYS COVERED IN THE PODCAST1. The pros and cons of having speakers 2. Knowing how to choose the right price 3. The pros and cons of getting sponsorship
I'd be fascinated to hear your take on events - do you love them or are you not so keen? Please feel free to connect with me on socials and let me know!LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEFind out more and sign up for my Dream Business Live Event on 14th JuneConnect with Teresa on Instagram, LinkedIn, Facebook or Twitter TranscriptYou are listening to Your Dream Business podcast and I am your host, Teresa Heath Wareing. Hello and welcome to this week's episode of the podcast. How's things? I hope you are doing well. I am recording this off the back of a very busy week and the start of many other busy weeks.And the reason my week was so busy last week is I had one of my in-person events and I have another one coming up in June, and I thought that would be a good topic for the podcast. Because often what people end up doing is, especially if they're a freelancer, one of their thoughts is to go and maybe teach to do the thing that they do as in like if they do social media that they might do an event to say, I'll teach you social media for the day.And they might have in-person events. And, and also, another event I went to when I was a speaker, one of the lunch discussions was around, whether or not, people want the in-person stuff, whether they'd prefer the Zoom stuff, whether they're sick of the Zoom stuff, and there were some really interesting responses that didn't quite match up to maybe what I thought.So this episode is gonna look at my thoughts on events, how I've managed my own events, kind of the pros and cons of doing them, and also kind of what came up in this discussion and what the reality of running an event looks like. So let me start by talking about the types of events I've done. Now, I have done two VIP retreats where I have taken people away for a number of days. We have hired a beautiful hotel and stayed away and worked in our businesses.And then I've done two in-person day events, both in Birmingham. Both at the same location, both fairly similar in structure, but different in terms of what I taught. And then obviously I have spoken at an absolute ton of events.So I have spoken at huge, massive conferences where I am one of many, many, many speakers. I have spoken at smaller events, I've spoken at masterminds, I've spoken at other people's kind of events where they're doing something similar to what I do. I have literally spoken. I've spoken at events where it is nothing to do with what I do.They just bring me in to speak. I've spoken at networking type events. I've done everything, like literally everything. As I often joke, my first sort of speaking stuff. When people asked me about how I got into speaking was in a play barn. For those of you who might not know what a play barn is, you are not missing out.But basically it's like a bull pit type play thing for kids. And I did a talk for Biz Mums and there was literally like three mums in there, in a play barn and me. So it was wild, as you can imagine. But I really have done everything kind of, oh, there's not much I can't think that I haven't done event-wise.And I've spoken at events in the UK, in Dubai, in Greece, in Cyprus, in the States, in Ireland. So again, I've had a really good mix of locations as to where I've spoke as well, which again, makes a bit of a difference. But anyway, this isn't about speaking. This is about what if you wanna run your own event and the truth about running events, and I'll tell you the truth about running mine.So let's start off with kind of the type of event I run. So my event is very different. So I run an event where it's about really working on your business and also, kind of spending that time focusing on you as a person as well, and making those connections. Now at this last event I just did in Birmingham, and I have one coming up in Newcastle in a few weeks, which this May episode may have gone out by then, I'm not sure.But one of the things I said to them, cause I was thinking like in the morning as I was getting ready that like I'm on the circuit, like the speaker circuit and there are some people that come to every single event that I've pretty much done in this industry because they are serial event joiners and they love an event.Absolutely fine. Nothing wrong with that. Great. But they don't sign up for mine. Now I could take that very personally and think they just don't like me, and that's all right. That's fine. But then I thought about it and thought. The difference with my event and a conference is that you have to work on your business.It's really easy to go to a conference and just sit there and watch speakers all day and have a lovely lunch and chat with people and do the party in the after party and all that jazz and say, I'm working on my business. When really, you just sat in a conference all day. Now some people will take what they've learned in that conference and they will run with it and do work with it, and they will, you know, really make the most of that time.Some people don't. Some people literally just have a lovely jolly day out and I just thought, I'm not gonna attract those people. The type of event I put on is not designed to attract those people because you have to work on your event and you have, sorry. You have to work on your business and you have to work on you, and you have to make those connections.It is about having conversations with people that you don't know and about getting to know those people and about speaking up when I ask you a question. So, that was the first thing that I found really interesting. And in one way I almost feel like, gosh, my ego must be so big when I run an event and it's just me, but it's not me as you know, come and hear me speak all day.It's me as a facilitator. It's me as a coach helping you do the work on your business. It's giving you an entire day out, whereas lots of events out there. And of course a lot of the events I speak at are speaker events. So let's just talk about the difference in that. And now the first thing is, I don't think I could run a speaker event.The logistics in that is unflipping believable. So, and I have friends who run events that have speakers, and I'm sure if I had them on to talk about it, they would agree with me. No end. That you've got to make sure you've got the right caliber of speaker, the right type of speaker, and the right kind of person to come and speak at your event because, It's your event with your name on it.So if you were to have some people come along and they weren't all that, then that's not gonna be great on you. The other thing with having speakers is you are relying on other people. I know that I just have to get ready my stuff for the times that I need them. I am only responsible to myself really.Whereas if I have other speakers, and it always blew my mind, like when someone says to me, I need you talking for this date, they always get it in for that date. And if I was them, I would always make that date sooner than when I actually needed it. But it blows my mind how, and I've spoken to many event organizers, how speakers don't get their talks in.Like until days before or even on the day and it's like, what the hell, man, I could, I'd literally have a breakdown. I couldn't cope with that. So personally, even though sometimes those speakers will bring in other people and those speakers promote your event as well. So even though that can help with sales, for me, I just couldn't cope with the stress of that.I couldn't cope with managing other people. Maybe one day. I'm not gonna say never. You know, when I have a team to organize that and I don't have to do anything to do with it, then maybe, but I don't, I can't see it being a thing I ever offer, to be honest. So let's talk about some of the pros about having an in-person event.So some of the pros for me are that connection piece. Now I do a huge amount of work online and obviously I'm Zoom all the time, but nothing can be being sat in a room with someone and literally being physically in the same room, having conversation. We all know what it's like on Zoom when we're trying to have a conversation and if someone talks over someone else, it kind of cuts them off or it silences them, or it's really hard to, to take those social cues where it's much easier in person.So for me, the people who have met at my in-person events have built really long lasting and solid friendships and business friendships and business connections. So that is absolute key for me, and that is one reason why I love the in-person stuff.When you go to an event, you get that solid time out. You don't get that at home. Even when we say we're gonna be on a Zoom, we're gonna do the thing. We are so used to working from home that the deliveries will come or someone will interrupt you or you have got a million other things popping up on your screen.Cuz I'm exactly the same. So actually, when I'm in an in-person event, and especially when I'm holding an in-person event, you can't get a hold of me. I'm not paying attention to anything really other than maybe when I sit down for five minutes over lunch or something, I am fully switched on in front of those people the whole time.So it really is an opportunity for you to focus on your business and get your head down without the interruption of other people. I think as well is having those proper conversations. I think people are much more vulnerable in person when they can like, almost see the whites of people's eyes. I think they're more willing to share and more willing to kind of have those conversations.And for me, as a facilitator, as a speaker, I am much more relaxed in person because I can read the room better, I can see who I've got in the room, especially at my own event. Now, this last event I did, I had a handful of people in there that I didn't know really well. That's one of the advantages of having such an amazing community because I don't have to kind of read the room or, or kind of really work out who I've got in the room.And I know if people are signing up to my event only they've had some experience of me. They are very unlikely to sign up to my event if they've never seen a single thing. Whereas you are unlikely to get people that see you when you speak on a stage. Like, you know, there are lots of people going to the events I go to. They don't just go for me.So I would say I'm a little bit more, not guarded, that's not the right word, but I'm a little bit more professional I guess. Whereas I can be really laid back. I mean, I swore quite a bit at this last event, which, you know, I might rethink that. But anyway, oh, can I just tell you why I swore at this last event because I was doing a meditation.I like to do meditation cause it takes your brain wings, I into a different state and your more creative, blah, blah, blah, blah, blah. But the fire alarm went off. That's brilliant, isn't it? And it was a test, and I knew there was gonna be a test, but I just hadn't put two and two together and worked out that the point in which I was doing the meditation was the point in which they were gonna do the fire alarm.So the fire alarm went off while people were in a meditation, not ideal. But then I had to then go, okay, that happened. Let's take you back in. So I took them back in, dropped them back down into the right brain state, and it went off again. And I swore quite a lot. I was very frustrated and I was like, I'm so sorry.So we did it one last time and we all had a bit of a laugh and a joke and, and I think that's the other thing cuz everyone can read the room. They know like they can read people better and you really can make those kind of funny connections and have that really personal kind of thing. So, for me, the other advantage of having that in-person event is for those people who don't know me as well, suddenly then get to see what I'm like in real life, but also the connection I have with my members.So one thing that's really nice is lots of my members come to these things cuz they know what I'm like and hopefully think I'm good and that's why they keep coming to them. But they see, and I have to say at the beginning of these events, listen, if you think, God, she's really over familiar. I know these people really well, and they know me really well, so, It's not that I'm just really cheeky to these people, it's that I know them and I, you know, we have a kind of a relationship and a laugh and that sort of thing, but it gets them to see how well I know those people and how much I guess I really do care for them, which I absolutely do.So, for me, if you are not in my world, that's actually a really good advantage and I have had many people join off the back of attending an event with me, and that is amazing. That is so, so good, and a byproduct that I did not expect. I didn't set up the events thinking, oh well, if people come to the event, they're going to then join my membership.That wasn't at all, but that just happened to happen and that was awesome. However, I've painted a really lovely picture of events and I do love them and they're brilliant and it's great, but I need to tell you the reality of them. And actually, let me jump to that, that event I was at when I was speaking.And so this woman asked the question around the table and bearing in mind, I suppose these people were slightly biased cuz they were at an in-person event, but there wasn't loads of them. I think there was about like 15 people there. And she asked them, Like, are we tired of Zoom? Do we still think there's a place for Zoom?Are, do we want in-person events? And pretty much everyone around the table said yes. They want in-person events, they want to be able to get in person with people. They prefer that personal connection. They like sitting in a room, like being away from their business. And I spoke to her afterwards cuz she invited people to say what they thought.And I kept my mouth shut, which is very unusual for me. Because I kind of had my own thoughts on this. As someone who has run events and I said to her afterwards, find that really interesting. I said, obviously, it's a very biased group given that they're all at an event. I said, but in my experience, events at the moment are really hard to sell and not just me.I had, I'm speaking at an event soon and they actually sent an email out saying if we don't get more people signing up, then basically we have to postpone it. I have been given some very expensive event tickets for an event in the States, for free, and they're not giving those tickets away for free if they are full, like, if they are filling the spaces, there's no way.So genuinely, I think events are really struggling at the moment. Like I said, I knew, I, I know a number of event organizers. And I sort of said to her, you know, I find it really interesting cuz people say they want events and then she finished off the words of, but they don't flippin come.And it's really interesting of people want events but they don't come or, and then this kind of spans onto the question of, and if you're thinking about doing an event, how much do you charge? Which could really kick off our pros. Because in my experience, in my friend's experience that have events, there's no money in them.Like it sounds such a cool idea. Like my daughter was counting up the number of people coming to the June event and she was like, how much have they paid? And I told her and she worked it out and she's like, wow mum? Obviously she's 13 and her idea of money, mine are very different. But it's like, yeah, no, that's cool, but obviously she's not taking into account all the other costs, So let me just go back to the customer event.Knowing what to charge is a really interesting one. You charge too low, people think it's gonna be rubbish. They won't turn up. You charge too much, people think I'm not paying that for a day. But bearing in mind, some people will pay from like 40 pounds all the way up to 400 pounds for a day event. And it depends.Like a 400 pound day event is probably many, many speakers, but in my mind, Not that I'm slagging off a day event with many, many speakers. Like I said, I adore speaking and therefore they are very much a key part of my business. But, It depends what you want to get from that event as the, as the person going.If you wanna work on your business and come up with a strategy, then coming to an event of mine that costs around a hundred pound could be more useful than going to a speaker event when you just watch speakers and go, yeah, that was lovely and really inspirational, or gave me a few ideas, but actually I've not worked on my business all day.But if you wanna be educated by as many different people, then definitely the 400 pound thing might be worth doing. It's a really, really interesting industry, I suppose in sector is the events. Like I said, the event I'm going to in the States should have been 1500 pounds for two and a half days. Like that is a lot of money.So it's a really interesting one. So, but like I said, if you go too cheap, people either won't sign up cause they won't, there's no value. Or what I had the first year, last year when I did my in-person event, my first in-person event, not the VIP stuff, I went cheap. And then people didn't turn up on the day because they could afford to lose the money.And that's not good either. So you are always gonna get a dropout on the day. Always, always. So the number of people who bought the tickets will always drop on the day, some people won't attend. Now, the first event I did, I think I probably had about eight or nine people not attend. And this event I did just last week I only had one person not attend.So actually my dropout was really good for this week. Now you might think, well, it doesn't matter. They paid their ticket and yeah, in one way you can look at that. However, as we'll come to, you're still paying for them at the venue and. I work things out based on the number of people going, and if people don't go, then it kind of can mess things up and I have to be flexible and tweak.Again let's say you are putting on a multi-speaker lineup where you've got two or three speakers speaking at the same time. If you don't get lots of people turning up live, then you're gonna have empty rooms. So like I said, it's not just about the money, it's about...
As I fast approach my 300th episode, I wanted to share my reflections, insights and top tips on podcasting.
In this episode I share the do's and don'ts of podcasting and the things I would do differently, with the gift of hindsight.I'd love to know if you're thinking of launching a podcast, feel free to connect with me on socials and let me know! KEY TAKEAWAYS COVERED IN THE PODCAST1. Whether to choose to do solo episodes or have podcast guests 2. The pros and cons of having seasons of your podcast 3. The rules you should consider to ensure quality
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEHost your podcast with Captivate (affiliate link)Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript
Today’s episode of the podcast is all about how to find clients, make sales and generate money, when your business is struggling.
In this episode I share practical tips for action you can take right now, to stop you spiralling into panic and to help you find solutions.I recommend saving this episode somewhere that you can easily come back to it if you need it.And of course, I would love if you could share on your socials and let me know where you're listening!KEY TAKEAWAYS COVERED IN THE PODCAST1. What actions you can take to find new clients 2. How to use social media to reach out for sales 3. How to add value through cold outreach
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEExample 'ways to work with me' fully booked sales post from Becci at Be Heard SocialsExample 'ways to work with me' sales post from TeresaHow to become more visible and grow your audience podcast episodeConnect with Teresa on Instagram, LinkedIn, Facebook or Twitter TranscriptHello, and a really warm welcome to this week's episode of Your Dream Business. And as always, I am your host, Teresa Heath-Wareing. So how are you doing this week? I'm about to enter a very busy season in my business. I have a number of speaking gigs, both here in the UK and in the States. I have, a number of in-person events where I've put on the events and it's just gonna be a crazy few weeks.So I am hoping to batch my podcast so I get them all done ready for me not being around so much. Which is the beauty of having the business that I have, is that I can batch ahead. I can get things ready and I don't have to do so much while I'm away, which is less about taking time off and more about being able to focus on the things that I've gotta do.I dunno about you, but I always tell myself like if I'm at an event, oh, I can do that while I'm there. No, it's absolutely rubbish. I absolutely cannot do things while I'm there. I think I can. I can't. So it's just best if I plan to not actually be around or not actually have to do anything, and then I can do it.Just spend the time focusing on the event. So today I wanna talk about sales and coaching business owners and talking to business owners inevitably at some point most months it comes up that some of my members are struggling and they're struggling to get sales. And I think it's naive of us to think that that won't happen or never happens or isn't the case for most businesses because it is.There are points where we will struggle to come up with clients and money, and this is the point in which we have the opportunity to not panic. Because that is obviously the first thing we're gonna do. That's the first thing that we will kind of go to is that panic mode. So rather than going into a panic mode, which is going to put you into the fight, flight, or freeze mode, and I think lots of us freeze and think, why on earth did we decide to do this?I want to give you some really practical tips today. If you ever find yourself, and you might wanna save this episode, you know, make a note of it somewhere. Save it to your favorites or something, or share it on your social so you know, you can come back and find it, because inevitably, at some point you, and maybe your business friends are gonna feel like this.So if you know someone else who is struggling, then please share this episode with them. But at some point in your business, you are gonna get to the point where it feels like nothing is converting and you've got no customers or you've not got enough customers and you're not bringing in enough money.So what do you do? What is the thing that you do at that point? And what do I recommend to my members and my clients when they are in those times? And it can be a case of they've just started their business and they haven't got customers yet. Or it could be a case of they are well established and they have got a lot of customers, but it's not enough.Or they're not bringing in enough money that someone else might look at and go, wow, I wish I was bringing in that. It doesn't matter what level you're at, it doesn't matter what size of your business you've got. It can happen. And normally it catches us by complete unawares. And sometimes it's like it aligns to.You know, get in our way, but it, it can happen. So I think having an awareness it can is always a good thing. And what you can do, and maybe that's another episode I talk about, but what you can do kind of proactively to make sure this doesn't happen. But what today we're gonna talk about is what do you do when you are literally in the mud getting stuck going, I've got no clients.Okay, so. This is the time I want you to think about what action can you take, and I want you to almost take this as a bit of a list or a bit of a kind of checklist of things that you can do in order to bring in money. And this is the other thing, like when I coach someone, I always have to understand how much they need the money to come in.There is a very big difference from someone who would like more clients because. You know, and this is not a, this is perfectly good reason why they want more clients, but they wanna feel like they're bringing in their share or they want to feel like, you know, like they, they mean, you know, their business is a proper business and that is completely understandable, but that is very different from someone who potentially can't afford to pay the mortgage or are struggling, you know, getting to the point where they're starting to think about how else can they manage their business cuz the money's not coming in.So, this is for either of those occasions, but obviously if I am coaching someone, then my advice would be slightly different if we were really at that panic mode. So let's think about things that you can do today if you need to bring in sales and it's gonna be things that is gonna push you out your comfort zone, and I'm so very sorry about that, but.At the moment, if you're still in your comfort zone, that might be why you're not bringing in some of those sales. And these things are not comfortable. But the more you do it, the more you get used to it, the less you find it bothers you. And also, what's the worst that can happen? They can say, no, that's it.You haven't lost anything. So by not even asking, you're not even in it. So the first thing I would suggest anybody does is look at where their kind of warm leads, their low hanging fruit is. So obviously the people who you are currently working with are probably, hopefully your best people because they're working with you and they obviously love you and they love what you do.So, is there anything in addition to what you do for them that you could do? Is there more services that you could offer? Could you offer a review where you look at how you've worked together? Is it a case of they might need an increase because they haven't had an increase in a long while? And I know that's not always an easy thing to do, and sometimes if you haven't got the money coming in, you do not wanna risk losing another client.So I don't say that likely, and everyone should do that. I just say, is that a possibility? So like I said, go back to those existing clients. First off, is there anything in addition you can do from them? Is there any way of increasing the order value for each of those clients? That's the first place you can start.The second place you can go to with those clients. Because they love you is, is there anybody they can recommend? There is nothing wrong. And I think, and I think what the social media world has taught us is that we have to constantly make out like we're hugely successful, we're doing amazingly, and life is just pretty and amazing.That isn't the case. There is nothing wrong with you being vulnerable in saying to them, I could really do with a couple of other clients. Like if any of the people that I work with came up to me and said, I don't suppose, you know, anybody I could do with a couple of clients, I wouldn't sit there and think, oh you're obviously terrible, aren't you?Cuz I've made up my decision about whether they're good or not cuz they work with me. So I obviously think they're good and I would actually try really hard to help them out to, to see if there was anybody. And even it just meant sharing a post of theirs, go and "I love this person. They're brilliant if you are looking for a whatever it might be."So go back to those people you are currently working with and say to them, Is there anybody that they could recommend or refer or could they just share or you know, could you get a testimonial from them? Could you do a case study? The next thing is to go to maybe past clients. Now, obviously, As long as you ended on a good relationship, is there anybody in the past that might be able to help you?And again, there's a number of things you can go to them for. The first one is, do they need anything now? So let's say you're a copywriter and you did a piece of work for someone, specific piece of work. There's nothing wrong with you reaching out, saying, "Do you need anything else doing?" Same if you're a designer.If you are a, web designer, why not go out to those people and say, "Did you wanna refresh? Do you want to change anything?" So go out to past clients and say, is there anything that you need help with right now? If that's a no, then again, there's nothing wrong with saying to them, is there anybody that you know that might need some help right now with X, Y, Z, or, I am looking for more clients in such and such sector.Is there anybody you could refer to me? Is there anything you can do on that side? The next thing to do in terms of the warm people is. Follow up on past quotes. So you have probably put out quotes to people you've had conversations about things. Go back to those past quotes and go and have conversations with them again and say, I quoted for you ages ago.I just wanted to touch base and just see if you had any need or requirement at the moment. Just to see if there's anything I can help with. If you manage to get that sort of completed. Is there another project or anything else you just don't know? What might be coming up for them? You don't know where they might be, obviously depending on how well you know them.It might be a little bit harder to go, could you refer me? Because they haven't actually experienced your work, and therefore, understandably, I wouldn't do that. Someone said to me the other day, did I wanna be affiliate for something that I have no experience of? And the answer is no, obviously not, because I'm not going to refer to my amazing audience something that I haven't done and I'm, I am not a hundred percent confident in.So yeah, go back to those quotes. Go and ask them do they need anything else? Is, you know, have they sorted out their thing that you quoted them for? The next thing that you can do, and obviously we're getting a bit cooler and a bit cooler and probably a bit more at your comfort zone, is follow up with past connections.So if you have met people in person and you had a conversation with them, then why not follow up with them and just say, you know, It was so great to meet you had a lot of time. Even if they haven't asked for any work, even if they don't need any work, just follow up with them and say, is there anything that you need right now that I could help with?Like I said, what is the worst they can say, "No", you're not doing a hardcore sales follow up. You're not trying to, like, I, I think the thing with sales, what we don't like as humans is when we think we're being sold to and they're not being direct about it. When it's like, When you're trying to push us into something.So I'd really like to get on a coffee chat and have a chat with you about this. No, I don't want a coffee chat. What do you want? Like that's how I look or when I read those things or how I think when I read those things. Whereas if you said, I loved having a chat with you, really enjoyed it. Listen, if you ever have any need for X, Y, Z i.e. what you offer, then I'd love to have a chat with you about it.That's it. You don't need to say anything else. You don't need to hardell them. I mean, you could almost write the chunk of that as a kind of template and then just add your personal bit on the front of where you met them or the conversation you had. And again, this isn't about, you know, trying to sell underhandedly.This isn't about being sleazy. This is about thinking to yourself, I need clients and I need to do things that are stepping me outta my comfort zone. And yes, that might step me out of my comfort zone, but I'm going to do it. The other thing that you can do is, obviously post on social media, so there is nothing wrong again with saying I have availability.You know, people who do things like project work, like websites or, my mind has gone completely blank. There is nothing wrong with them saying I have some availability. I now have space for someone to work with me in June. If you're a coach or whatever, you might wanna say that nothing wrong at all.It doesn't look needy, it doesn't look, you know, at the end of the day, we need to ask for sales, and if anybody thinks it looks needy, then. Well, one, they're not your customer, and two, it's not, it's being direct and saying like, okay, let's take, I worked at McDonald's. Have I ever told you that? I worked at McDonald's obviously very, very, very, very long time ago.And you know, there's the whole Would you like fries with that? It's not needy, it's just adding it in. It's just offering another service. So, instead of the, would you like fries of that? It's like, if you would like to work with me, I have space. The other thing that you can do and I'm gonna get Becci actually, when she writes the show notes for this to tag in her post and my post on Instagram, we both did posts that say how you can work with me.And actually I think hers was, I am full, but these are other ways that you can work with me. So you could do that. You could do a post and we did carousels on Instagram, but you could do a post that says, this is how you work with me. This is how, what the services I offer. This is kind of how we can work together.And again, it's not needy. It's not salesy, it's just being direct and just saying. Because there might be someone who could looks at it and goes, oh, I didn't know you did that. Like that would be really helpful. So these are all kind of really proactive ways in terms of you reaching out and you getting in front of people and kind of really directly asking for the connection.Now, the next way is one that is gonna like. You're not gonna like, I know you're not. Cuz I wouldn't like it and I don't want to do it. Is the cold outreach. And I think when we think cold outreach, we think horrible, salesy, yuckness that we don't like. And that is a concern cuz we don't wanna do that. We don't like it.We don't wanna come across that way. But I do think there is a way in which you can cold outreach that doesn't feel like that. I think there is nothing wrong with reaching out to people saying, "Hi, I wanted to introduce myself. This is what I do, this is how I can help." Yes, it's not gonna be as successful as some of those warmer things, but you might be at that stage, you might need to be doing that cold outreach.I have an amazing, Executive club member in the mastermind who did this, she did cold outreach, and what she did was she found a particular industry within her business area that was quite a tricky one to do the thing that she does. This sounds very critical. Like cryptic, but I don't wanna give we who she was cause I haven't asked her permission.But basically it's almost like when you do the cold outreach, nicheing down or getting a specific on a sector as you can is better. Because for me, so let's say like I'm a coach, I can coach anybody I work with any small business. Me trying to do cold outreach would be an absolute bloody nightmare.Whereas I could say, okay, what specific product or service am I trying to push? So actually, if I was going to do cold outreach, it would probably be the coaching because the effort I would go to would have to be worth its while. So if I'm gonna cold outreach coaching, I'm not just gonna cold reach out, cold outreach, gosh, can't my words wrong?Coaching to anybody I might think, who do I really wanna work with? Or who have I worked with in what sector that's worked really well. And then what this member did is she put together a PDF specifically for this industry, specifically for the thing that she did, and basically helped them and give them advice on how they can do something.So she's adding value to them, very specific to them and their industry. Even though she deals with many industries, she'd had a lot of experience in this one. So that was what she went after. So she went for the warmest thing, even if she wasn't going for the warmest people.So again, can you, cold outreach, is there a particular industry that sticks out more that is particularly, helpful to, to kind of focus on when you're called outreaching? Okay, so these other things are a little bit different, but worth mentioning. So the first one is other people's audiences. Now, I literally did an episode a few episodes ago, we'll linked to it in the show notes, on visibility and around visibility.In fact, it was episode 293 and we, we talked about how to get in front of other people's audiences to grow your audience. Now this is a slow burn. This isn't gonna get you a sale overnight, but this is definitely somewhere that you should be focusing on and looking at. Another thing that you can do is think about other ways that you can make money.Because sometimes when we need to make money, that's the focus. Yes, you might want a particular type of client in a particular type of industry, but sometimes, and I'm not talking about taking business that you would never normally take and putting yourself in a position where you don't wanna do the job.I'm talking about what other opportunities are right there. So when I look, and one of my other sort of small tips for you is to have a spreadsheet of all the money that comes in and. So on my spreadsheet of my finances, I literally have every product...
Today’s episode of the podcast is a gentle reminder of the basics that we should all be getting right with our social media.
There is no judgement or shame in this episode, I know that we all get wrapped up in the day to day of our business, and we get like pulled into different directions that need our attention.But sometimes you need a reminder to get something done, and this is yours for social media.Once you've given it a listen, please share it with every business that you know - because what I talk about in this episode still blows my mind that that people aren't doing!KEY TAKEAWAYS COVERED IN THE PODCAST1. What consistency should look like in an ideal world 2. How to proactively engage on your social media 3. What a call to action is and why it's important
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODECheck out the Growth Path and Content Hours in my Dream Business Club MembershipConnect with Becci on Instagram or LinkedInConnect with Sooz on Instagram or LinkedInConnect with Teresa on Instagram, LinkedIn, Facebook or Twitter TranscriptHello, and welcome to this week's episode of Your Dream Business podcast with me, Teresa Heath-Wareing. How are you doing this week? So just a quick reminder, I have changed how I'm doing the podcast. There's no intro and outro. There's no fancy editing clips at the beginning. There's basically just me hitting record on my computer, sat in front of my mic and talking, and I did this purely as a way to simplify the process and my business.And sometimes I think we need to have lots of processes and systems and people, and sometimes I think it's just good to simplify stuff. So, This is episode 294. Like, wow. Actually, while I'm on that, like I always do something special for like, Episodes a hundred and episode 200, and obviously we are just seven episodes.That is right. No, six episodes. Can't do maths, off episode 300. And I haven't yet decided what I'm doing. So what would you have for me do on episode 300? Let me know. Drop me a DM, come and find me on your favorite social media platform and let me know what you would like me to do on episode 300. As a heads up episode 100, I was interviewed with my husband with the, by the lovely BizPaul, so he interviewed both of us.That was quite funny. I enjoyed that episode. Episode 200. Me and my husband just chatted. Um, and it's funny, right, because no offense to my husband, I love him dearly, but back in the day he was in my business a whole lot more. And when he was in the military and then he retired from the military, so he basically worked in my business, whereas now he has a real job.Not that the military wasn't a real job, it was more than a real job. But he now has a job that he works 9 to 5, 5 days a week type thing, and then he goes away and like, so actually he does very little in the business anymore. So no offense to my husband, but I don't think he'll have much to add if I invite him on for episode 300.Anyway, let me know. I'd love to hear, uh, your thoughts in terms of what could make an interesting and different episode. Okay. This week is gonna be a good one. It's a very simple one. It's one that I want you to share with every business that you know, because what I'm gonna talk about still blows my mind that people aren't doing. Okay.So we're gonna be talking about social media and I know what's gonna happen the minute I say this. Becci, who does my show notes, who also does our social media and is my content expert in the club, she's multi-talented. She's just basically excellent around all things content, is gonna listen to this thinking, hang on a minute, like you have me come and help you with social media.So I am not sat here pretending I am the social media queen. Maybe I used to be, and I did. I used to spend, in fact, when I first started out, it was all social media and all I spoke on was social media. And now I, uh, have moved into the business and mindset side, but there is still a fair bit I know, although I would say Becci knows way more than me, so I'm gonna make sure Becci tags herself and puts her own links into the show notes.But I wanna talk about some basics because it still blows me away that sometimes people aren't doing the basics and it's not through any judgment, right? I'm not sat here going, oh God, I can't believe you lot haven't got this already. That is not the case. The case is, we are so busy doing our thing that sometimes we need reminding.Sometimes we need someone to go back to the basics and go "Don't forget to do this." Like I said, there is never any judgment here. There is no shame. I know you. I know you listening to this beat yourself around the head enough, more than anybody else needs to. So you are not gonna have me come and beat you around the head for something that you haven't done.I'm gonna come here as your friend and give you a gentle reminder that sometimes it's good to just remind ourselves of the basics and make sure we're doing them, because in the day-to-day things, we get wrapped up and we get like pulled into different directions that sometimes this, sometimes you need a reminder and this is yours.And like I said, I want you to share this with your friends, with your business friends, cuz maybe they need this reminder too. I think everyone needs to listen to this, everyone who has a business. So the first thing I wanna say about social media, this is where my, uh, lovely Becci holds a breath. Like, what's she gonna say?So, We have a pathway in the club and it's an excellent pathway, even if I do say so myself. And it's something that the club members can work on on their own time, in their own speed. But basically, I took the last eight years that I was in business, I've now been in about 9, almost 10 years.And I worked out the steps that I took to go from just starting with no one and earning no money to where I am today in terms of, or maybe you know, specifically where I was when I had the agency. I don't know actually where I am today, but taking my business from zero to six figures and taking my team from zero to what would've been, I think six of us at the most, no, seven of us at at the most.And then we've slimmed down again for various reasons, but. It's basically taking you through all those steps and it takes you through different subject areas. So social media is one of them, content is another, um, community, which we look at as kind of audience is another, um, team is another, I'm trying to think off the top of my head now.Sales obviously very important and emails, so I kind of picked the six main areas of business and I very carefully and slowly take you through those steps. And when you get that step done, you move on to the next step. And when you get that step done, you move on to the next step. So basically, I'm teaching you to do the things that you need to do before you move on to the next thing.So for instance, if someone comes to me and they say, Teresa, should I be doing reels for my business? And reels are obviously those short form videos in Instagram. Well, first off, I shouldn't just answer that yes or no. I would come back with many questions, but one of the main things I'd want to know is are you showing up consistently at all?Are you doing anything on Instagram? Because if you are not yet able to post consistently on Instagram, then why am I going to try and give you something else to do that the likelihood is you're not going to do because you haven't been able to do those other things first. So that's where it's come into the business, and that's where I've learned that actually, again, there's no point in me saying have a sales funnel in your emails if you haven't got an email list.So even though I am absolutely all about, there is not a one size fits all, there is a natural progression to certain things. So what I'm talking to you about today is, Basically step one of social media in the pathway. So one of the things I talk about is consistency over constantly. Okay. Social media is not about constantly posting.It's not about showing up every single day and putting a post up every single day. I want you to be consistent. I don't want you to be constantly posting. So consistency for me looks like in an ideal world, and I say ideal world cuz I know this isn't the case for everybody and that's fine. In an ideal world, I'd like you to be posting three to four times a week.And in order to do that, I give you three to four things up to post a week. I give you three to four suggestions, and I will go through those in a second. But the other thing I talk about here is one showing up consistently. And if consistently looks like twice a week for you, then that's fine. Just make sure you do it twice a week.What I don't want and what the algorithm doesn't want, and what you don't want are your audience watching you don't want is suddenly one week, five posts, two weeks, nothing. I want that slow consistency. That's what I want. And then it's like a muscle. It's like we're building it up. When you get used to posting two to three times a week, three to four times a week, then you can start to build it up when you are confident creating content that is maybe just an image and some text.Then you can start to build up to maybe chucking a video or maybe throwing a gif. So that's the other point. I don't want you trying to do all the things. Now I know. And. I feel like I should have Becci on talking about this, but I feel like the episode would be about two hours long, if not longer. Um, but if you are in my club, then come and join Becci on a a content hour cuz she's brilliant and she will give you all the information.But we know that reels are good. We know that going live helps. We know that interesting video content is good. However, again, if you can't post consistently two or three times a week, then, there's no way with all the love in the world that you are going to check out a reel every week. I don't do a reel.I hate doing reels. I am on, on camera pretty much most days. I am on stories most days, but for some reason I can't do my head, I can't get my head around the reel thing. I know what to do, I just don't wanna do it. Um, there's a real mindset thing somewhere, and we probably need to journal it out, as my husband would say.Um, but there's no point asking you to do something huge if we can't get some of these basic things in in place. So, This is all I'm asking you to do. If you are not posting consistently, and this is what I say in step one of the pathway, if you are not posting consistently, I want you to attempt to post three to four times a week.And the three to four things that you post a week are I want you to educate someone, okay? So I want you to show someone how you are the expert, because we need to know, you know, what you're talking about. The next thing I want you to do is I want you to think about how you can entertain someone. Now, the entertain point is really important because we're on social media.Now I've seen social media posts, and actually, let me just go back a minute and tell you what spurred this. I was doing some proactive work in my Instagram, which I do, which we should all do unless you're massive like Jasmine Starr, and I think you're probably fine. But I do some proactive work where I go and look at other people's accounts.I go and like their posts, I go and comment on them, and it's all very genuine. It's not spammy. I'm not doing the follow on follow thing. I am genuinely looking for people who fit with my world or businesses that I'm interested in. And then I go and comment on this stuff and I like their stuff. And basically I was looking at some small business accounts and it flipping blew me away, like.That they hadn't posted for ages or the posts that they put were all sales posts and not even like disguised sales posts, i e a picture of something, a conversation. And then, oh, and by the way, they were like, boom, here's what I do. Buy it. Boom. Here's what I do. Buy it. Boom. Here's what I do. Buy it. And then you had the complete opposite where it was like, here's a picture of me walking a dog.Here's a picture of a cup of coffee. Here's a picture of me like, I don't know what, and they didn't, I didn't know what they did. Like I literally then had to like do a bit of digging to try and get an idea of what their business was. So the idea of these things is, like I said, that we cover off the basics.So like I said, let me go back to my points. I just wanna say this is what split this whole episode. So educate them, prove to me you know what you're talking about. Prove to me that you can do the job that you do. So this could be a tip, this could be sharing a blog post you've written. This could be sharing for me my podcast, cuz again, I can't do my job if, you know, like, doing this many episodes of the podcast would have to be a hell of a fluke if I didn't know what I was talking about.So more than a fluke. Um, so I obviously you can be the decider of this, but I obviously know what I'm talking about cuz I can do this many episodes of the podcast. So the educate piece needs to show me that you know what you're talking about and that you're an expert in your field. The entertain piece is because it's social media, it's not me looking at your website.You are being mixed with all my personal stuff. You are being mixed with the funny reels of dogs doing things. Fyi. That's all my husband ever sends me. Golden retrievers. We love golden retrievers. We don't have one. And I have said to him, you've gotta stop sending me videos of beautiful golden retrievers, or we're gonna have to get one.Um, but like that's the whole point. It's meant to entertain us. It's social media, and then we have the call to action. Okay, so the call to action is like the who you are, what you do, and how someone can buy from you. So again, Becci was having a conversation the other day with one of my members and, and she said, with love, with all due respect, you've not told me on your social media what you do.I don't know what services you offer or how I work with you, and in all, Respect to my amazing member. Uh, she went off and did it straight off the bat. In fact, I'm just gonna call her out because she's ace and she won't mind. Um, but her name is Sooz and she's a copywriter, and Becci will make sure she links up to her in the show notes.So, The amazing Sooz has done some beautiful content, and to be fair, she, she's had a new business. So like I said, it is all with respect that I bring her her example up. But the minute Becci said, you need a post that says this. She put the most amazing post up and it literally said, this is how you can work with me.So sometimes we just need that reminder of, oh, we haven't done that and I need that reminder. And Becci needs that reminder. It's not that we're sat here up on our throne going. Like you fools, you dunno what you're doing. That's not the case. It's just a reminder. So we need that call to action. We need to tell people what we actually do and how they can buy from us.So you will see posts that have gone up in the last few weeks from me about come and join my event, which by the time you're listening to this has already happened. Uh, no it's not, it's happening this week. Uh, so if you listen to this on Monday, there might still be a chance to get a ticket, but like, You know, come and join my event.Come and join the insider experience. I have a club. Come and join my club because I have to tell you, this is how you can work with me because you might be listening to this thinking, Teresa, I love you. You're amazing. How do I get more of you? Um, you might go, this is quite enough. Thanks. Um, but either way, I need to make sure I tell you, you will see us in the future talking more and more about the one-to-one work I do and more about the coaching stuff I do.So we need to make sure we say that, but we can't just go, this is how you buy from me. This is what I do. We need that mix of entertainment, education and a call to action. And then the fourth thing is asking a question. And the reason we check in asking, or the reason I've checked in asking a question there is because you need that all important engagement.You need people responding. You need conversations happening or otherwise people aren't going to see your stuff. The algorithm works in a way that basically the more someone interacts with your account and your posts, the more it'll show your stuff. So if no one is commenting and no one is liking and no one is doing anything on your posts, that's going to be difficult.So asking questions, encouraging that interaction is super, super important. Now, if I was smart, I'd have come up with like a really nice kind of, what's the word? Um, not analogy, no, not euphemism. What is it called? You're shouting at me now telling me what it's called. Like when you have a word that covers these all off.Anyway, I can't think of what it's called right now. Um, but yeah, but I haven't, so we're just gonna go with, educate them, entertain them, call them to action and ask them a question. So those are my points. Firstly, consistency over constantly. Secondly, I feel like I've stole that from somewhere, fyi. Um, probably Becci.Um, second one is you don't need to do everything. So if you're not even putting an image up, then why try and do a reel or a live or something like that. That might be even more out of your comfort zone. If it's not, if you feel like actually lives would be so much easier for me, then great. Do lives, but start small.Don't feel like you have to do the big stuff. And then, The third thing is when you're posting those three to four things a week, try and educate them in one, try and entertain them in another. And when I say entertain, I mean things like, you know, could be a funny quote, could be something personal, could be a story.And then that call to action. So educate, entertain, call to action where you tell people who you are and what you do. And then that final one of a question. Trying to get that one important engagement. Now obviously if...
Today’s episode of the podcast is all about visibility - a must listen for every business owner out there!
Being seen is one of the most important things that you can do for your business, because if someone doesn't know you exist, they're going to have a real job actually buying from you. KEY TAKEAWAYS COVERED IN THE PODCAST1. How to authentically use other people's audiences 2. Where to find other people's audiences 3. How to find where your audience is 4. How to add value to someones else's audience 5. How to ask to be a guest on someone's podcast
Alongside this episode is a five day email challenge, so if you like what I'm saying and want to put it into practice, then check it out via the links below.I've already had so many people take part and have loved seeing how it's already getting them results - and I'd love nothing more than for you to have that too! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin My 5 Day Visibility ChallengeFind out more about Emma, from Dietitian With a DifferenceConnect with Teresa on InstagramConnect with Teresa on LinkedInConnect with Teresa on FacebookConnect with Teresa on Twitter TranscriptHello and welcome to this week's episode of Your Dream Business podcast, and I am your host, as always, Teresa Heath-Wareing. How are things going this week? How are you doing? So, I want to say thank you to a few of my amazing listeners who a couple of weeks back, I said to them, let me know where you're listening to this.Because I get really interested, like I have this debate with one of my team members, is to where people listen because I always listen when getting ready in the morning. That's when I listen to my podcast or my audiobooks or anything. So I just wanna give a shout out to a few of you who tagged me into your posts.So there was the lovely Donna from Happy Healthy Outdoors on Instagram. Then there was Shannon from Actually Social who tagged me in on Instagram as well, who was listening in the car. And also, uh, Wendy from Camelot Crafts was folding fabrics while listening to me. So what are you doing while you are listening to this? Let me know. Tag me in over on Instagram. I would love to know.So this week we're going to be talking about visibility because being seen is one of the most important things that you can do for your business because at the end of the day, if someone doesn't know you exist, they're going to have a real job actually buying from you.And a couple of weeks back, I did an insider experience in my club. Where I opened the doors and invited anybody in to come and join us. And basically you get to experience all the stuff that the members experience. And one of the things that I did that week was the training. And the training was all around getting visible.How do we get visible and how do we do it quickly? Because we all know what the. You know what it's like to actually try and get seen. Try and get yourself out there. Try and get that all important engagement. And sometimes we just need a bit of a boost, or sometimes we just need a slightly faster way and sometimes it's better, sometimes it's not.You know, I think everything has its place, but sometimes we just need to try and mix things up. So the training I did was all about how to use other people's audiences, and it's something that I've been doing for a while, but I don't think when I first started doing it that I actually realized what it is and what the strategy was.And I'm kind of glad because I saw someone doing a talk about this a little while back, and the way they pitched it was, Almost from a very like selfish point of view. Don't I wanna say, I don't, selfish is the right word, but basically it was like, use their people, use the fact that they've built up an audience and use their audience and it's like they've worked really hard to build their audience.I've worked really hard to build my audience and if I thought someone was coming into me saying, I wanna do something with you, Teresa, just to get in front of you lot. I would have an issue with that. I don't mind introducing people to my lovely community. If I think they're a good fit, if I think that they can add something that I can't add, and if I think they're a nice person.So if I thought for one second, they were just trying to pitch me to get in front of my people, it would be a hard no. So I want to do it from a point of view of this is how I like to do it. This is how I think that this is a nice way to do it, which also has the added benefit of you being put in front of people's audiences.And because like I said, I've done this sort of presentation that I did for my group. I thought that it would be good to kind of take you through the presentation a little bit. Obviously you can't see it. I'm just using it as a guide and just to kind of cover off the main points we were talking about and hopefully help you think about this.Now, what is also awesome is alongside this episode is a five day email challenge. So if you like what I'm saying and you think I fancy given that a go, then go along. And I've already had loads of people join it. And in fact, someone just got in touch with me the other day saying, Teresa, what you said is working.Always reassuring to hear, of course. But basically she'd been reaching out to podcasts. She'd done it the way I'd suggested. And she had not had a no yet, which is brilliant. Now, I can't guarantee that for everybody, including myself, but wonderful for her. So lots of people have already opted into this download, but if you go to http://teresaheathwareing.com/visible, then you are going to get the challenge that will fit really nicely with this episode.So make sure you go and get that after you've listened to the episode. So how does this work? Why do we need to get in front front of people? Like how do we get visible. Now. You've all seen the funnel, okay? We've all seen the funnel, top of funnel. People coming in, they get free content. It might be short form or long form.By short form, I mean social media. By long form I mean something like the podcast, because you're listening to this and it takes a little bit longer. It's not like a quick tap on Instagram. Then you have gated content, and your gated content are things like your email list or a Facebook group. Basically something where someone has got to actually show who they are, if you like.So this is what I call hand raiser content. So basically they're saying, yeah, I like your stuff, I want to know more. And then from there, that tends to lead through to your sales and to your customers. But what happens is that bit at the top of the funnel is massive, and it comes really, really low down to the bottom of the funnel, which is your sales.Again, super interesting. On a coaching call the other day, one of my amazing members, In fact, I'm gonna say who she is, Emma, and we're gonna tag her in. Um, she's Dietician with a Difference. She was talking to me about a webinar that she had done and she was saying that she wasn't very happy with the webinar and she didn't know if it was any good.And we went, it actually started, sorry, with the conversation about email open rates and click rates and she wasn't sure whether she was getting good click rates. And one of the emails that she sent got a really good click rate and I said to her, that's an excellent click rate. What did you do in that email to get that click rate?I'm really digressing here, but I promise you it's worth it. Um, and she said, oh, actually that was one from my webinar. And you know, that was kind of the sales email. I was like, well, that's reassuring. And then she went, yeah, I don't think my webinar went very well. And so she gave me her figures and her sales rate was 10%.Now, normally your sales percentage of something, you know, pretty much the average across abroad is around 1% to 2%. So the fact that she got a 10% sales rate on her Masterclass was just brilliant. Um, so yeah, go and check her out. I'll make sure she's, uh, hooked up in the show notes. But that's the truth.Like, so now what we talked about was, okay, if you got a 10% rate on that, that's a really good rate. But if you want x amount of sales in your, um, you know, to, to buy at the end of that process, you've gotta get more people in the top of that funnel. So if you know that how many people you get in about, 10% are gonna buy. No, they might not be 10% next time.We'll have to wait and see. But even if you know 1% are going to buy, the more you put in the top, the more you're getting out the bottom. So that's why it's so important to get those people into the top of your funnel. Which basically just means get visible. You know, sometimes when I think we talk funnels and stuff, we, you know, we put people off or, or it sounds a bit like you may have to have some fancy funnel.That's not the case. It's as simple as view you get your free content, get into your gated content and pay. So how do we get new people into the top of that funnel? Well, this is where our other people's audiences come in. So this is an audience that's already been established and they are not starting from scratch.So it's not like they're building an email list. They already have an email list. They already have podcast listeners. So where do you find these other people, audiences? Well, they can be in loads of different places. So I, in the presentation, talked about lots of different places you can find them, but a couple examples could be on a podcast or speaking or writing, like for blogs.But basically you are looking for places where there's already an audience. So when I go onto someone else's podcast and get interviewed, They've already got listeners. When I go and speak on a stage in front of people, they're the people responsible for bringing those people into the room. So that's what I mean by other people's audiences.And one thing actually I wanna put in here is it doesn't have to be a ginormous audience. I think people are so obsessed with numbers. It really doesn't have to be a huge audience. I'm speaking in a few weeks. Um, I was just wondering whether I'd have already spoke by the time it's come out, but no, I won't have.I'm speaking in a few weeks to a mastermind in the States, and it's a Seven Figure Female Mastermind. So all of these women are seven figure business owners, and there will be a small number of those, I think probably no more than 10. And you might think, well, why would you find all the way to the States to speak to 10 people?But it's 10 people who could be my perfect audience, who could be my perfect customers, who I could work with one-to-one. And I love speaking and it's in Nashville, and I love Nashville. Um, so like I said, It doesn't have to be massive audiences. I think people get really like obsessed with, well, I only wanna do it if it's a huge audience.And that's when it comes down to, well, you're not doing it. It's kind of your ego kicking in because it's like, okay, if you've only got, you know, 20 people, I don't wanna speak to you, but if you've got 200 people, I wanna speak to you. And it's like, well actually those 20 people could be the most engaged audience of the world.And actually those 200 could not give a down about their, their person that they follow. So for me, I don't care about the size, which I've said to you before. And if you have got an event or a podcast or training or you wanna go live with me, don't ask me to write. I'm not writing. Um, but other anything, then just give me a shout.If I'm free, I will do it. Like I said, I'm flying to Nashville to speak to potentially 10 people, so I will do it. Because I know how important this is, and I know those connections are so important. And actually the thing I'm doing in Nashville is a whole day and evening, a couple of overnights. So actually I'll be hanging out with these people for much longer than just speaking for 45 minutes to an hour or whatever it is.Okay. So like I said, loads of different places that other people's audiences are. So how do you get in front of those audiences? So the first thing you need to decide is how do you wanna show up? So those various things I just talked about. Which of them do you like? Do you like speaking on stage? Now.Like is a strong word? Like could you be comfortable with, could you get to, you get used to, cause I know there's some people who are like, couldn't do a podcast. Well, actually doing someone else's podcast is the easiest thing in the world. Like for me, granted. But generally of all the different things takes little to no prep, so.Other than having the discussion about what I'm gonna speak about, they ask all the questions, it feels super easy for me. So once you've done it a few times, actually, it's really good and you are never as bad as you think you are. Fyi. But yeah. So number one, step one is how do you want to show up? Think about that.What are you comfortable doing? Now, me, I have done that much other than writing, I am pretty happy doing anything, but you might decide that actually you're much better training online or you're much better speaking on a stage, or you're much better being interviewed on a podcast or going live with someone.But basically, how can you get, and you might sit there and go, I'm, I love writing and therefore, Well the new, cuz that is not for me. So that's the first step. How do you want to show up? And in the challenge, uh, that I said earlier, we go through these and you have to make the decisions. So don't forget to go and get that.It's http://teresaheathwareing.com/visible. Obviously it's all in the show notes, and if you want the show notes, go to teresaheathwareing.com/ the number of this episode, which is probably a good idea if I tell you what it is. Hang on. This is the problem now with me recording all of these clean, it's like I don't say the episode number, which I used to include to the intro thing and we don't anymore.Um, so I had to just double check. So it's 293, so it literally will be 293. Okay, back on with the episode. So. Next step. Step number two is where do my customers hang out? So once you've decided the type of thing you like to do, then where are your, where are your customers hanging out? So there's a few different places that you can look.So one of the places are where are your customers sharing? So if your following your customers on social media, on you know, you talk to them, they're in your groups, whatever it is, what do they share? Are there, and obviously I'm gonna talk about podcasts a lot because I have a podcast, I go on other people's podcasts.But whenever I speak about a podcast, I'm talking about any of those different places. So for instance, what podcasts are my members sharing or my customer sharing, or my audience sharing? Um, it might be, where are my competitors showing up? So for instance, uh, you might have someone who's a competitor or in a similar field or a complimentary business.Where are they showing up? Have they got, are they going on people's podcasts that you think, oh, that would be a good fit for me? One of the things that we used to do, which I have to say is like, Bit of a genius move, and I don't even think I realized at the time, I definitely didn't realize at the time is when someone came on my podcast or asked to come on my podcast, I would ask them, where else have they done podcast interviews?Because the reason I did it is I wanted to hear them being interviewed and to hear whether I thought they'd be a good fit. But of course, in turn what happened was I got loads of other people's podcasts. So every time someone said, oh, I've spoke on this podcast, or in this podcast, I would get one on my team to go and drop that into my Asana.And therefore, when I was looking for podcasts to go on, I could just go in there and go, does this podcast still exist? Cuz sometimes like depending on how long you've done your research, it might not still exist. Um, or the episode that someone might have listened to was a really long time ago and actually they're not recording anymore.And it's important stuff like that that you need to know before you reach out to someone. Um, so yeah, so we have got this constant kind of feed of things coming in or we did when we had interviews. And then of course there's good old Google, like just go on and Google podcasts for small business owners, podcast for Mums, podcast for engineers.I dunno, whatever it is that you are doing, just Google. Blogs for marketers, like whatever it is, just go and Google it and find it. And the idea is you are gonna start building that list. Now this is an activity that either you could give to one of your team if you have a team, or I would do in like, I'd give myself an afternoon and you do need a bit of time.This is going to take time, but I promise it's worth it if you do this right. So that's step number two to basically find where your customers are hanging out. And that's the key bit. It really has to be your audience. And don't even think, like, so obviously my audience are business owners, but my business owner audiences might listen to a finance podcast or they might listen to a motivational type podcast.So it's not just people who do what I do, cuz the chances are they're not gonna want me on if they're a competitor. Okay, how can I add value? That is step number three. So the key thing about doing this exercise, about going in front of other people's audiences is it has to be win win. So you have to provide a benefit.No one is gonna put you in front of their audience just for the sake of it. You've got to provide some benefit to your, the person that you are approaching. So the benefit or the value is the thing that you do every day is the thing that you know about. And I had a really interesting conversation with, I did this, um, exercise with my mastermind, my exec club, and we did a challenge where I did the challenge, as in I set the challenge and I followed them through and I made them give me their answers and things.And I had one of my members jump on a call with me because she was struggling to see, cuz one of the things I did in the challenge was like, okay, I'm in a room if you want to come and ask questions, I'm here if you're stuck on a challenge.And she jumped in the room and she was like, I don't know what podcast I can go on or what places I can speak. I don't know what an expert I am at, what I don't know how I...
Today’s episode of the podcast is all about procrastination - and if you’re thinking you’ve heard this 101 times before and don’t need to listen, please do, because you’re in for a treat!In this episode I look at procrastination from a different perspective than the way we usually hear it spoken about, and share my real life and practical tips for how to tackle it.If you struggle with procrastination you will learn a lot from this episode, so I can’t wait to hear what your biggest takeaway is, please do connect with me on social media and let me know.And if you know someone who regularly beats themselves up for not getting things done, then please share this episode with them too. I would really love for you to do that! KEY TAKEAWAYS COVERED IN THE PODCAST* How to slow down your procrastination process * The role of self compassion in procrastination * Practical tips to prevent procrastination
LINKS TO USEFUL RESOURCESJoin my monthly mindset sessions in the Dream Business ClubTeresa Heath-Wareing InstagramTeresa Heath-Wareing LinkedInTeresa Heath-Wareing FacebookTeresa Heath-Wareing TwitterTranscriptEp 292Teresa: Hello and welcome to this week's episode of The Dream Business Podcast. And as always, I am your host, Teresa Heath - Wearing. If you are new to the podcast, let me take a minute to introduce myself. I am a business marketing and mindset coach. I am a speaker, a podcaster, and an online business owner, and I help small business owners through my membership, one-to-one work and my mastermind.So welcome. I am very grateful you are here and if you listen for a while, then obviously I'm very grateful you are here as always. Now, I mentioned last week that I am doing completely clean episodes and they are not being edited. So after 290, whatever this is, episodes, I have always had them edited.And then I just thought, you know what? I wanna simplify my life and simplify my business life. And actually I've been doing this for a long while. I pride myself on being authentic, so I just record them as is, and you get them. Obviously, if I mess up, I delete that bit as I'm recording it, so you're not gonna get me really making huge mistakes or say in bad language, so we should be fine.So today we're gonna be talking about procrastination, but I don't want you to think, oh yeah, we've, I'd know about this, or I've done stuff on how to try and work better and be more organized and manage my time. We're not actually looking at it from that point of view.I listened to a podcast and as if you are in my world and have been for a while, you know, I learn continuously. It's very important to me to constantly develop my knowledge and understanding of things, and I just love it. I'm one of those people that like, Could happily go to university for their entire life, I think, um, if they paid me, obviously.But, um, I really enjoy learning new stuff and I was listening to something weeks back about procrastination and they gave a different view on it. And so then I started to do some research as I do about what procrastination is. And I was kind of like surprised and relieved to find out some of the stuff that I did, because what happens when we procrastinate is we think we're lazy.We think we're either really un organise, really lazy. We get really frustrated with ourselves and we just think, why can't we get on and do it? And that really bothers us. And we know we're smart, we know we can do these things. So why is it that we don't do the things that we know we need to do? And when you run your own business, procrastinating can be really, really damaging for you because if you are putting off sending that proposal or reaching out to that podcast or connecting with that customer, then that can lead in loss of money.It's not just a case of, you know, you're gonna get told of by your boss. It, it really is a case of that could effectively stop you earning the money you should be earning, um, or the potential to earn money that you could be earning. So imagine my delight and joy when I did the research and it said, you're not lazy.People who procrastinate are not lazy people. And do you know what? For a long, long time I was told I was very lazy, uh, by my family for things like I would, uh, park as close as I could possibly park in a parking space, like if I had to walk somewhere. And then I realized actually I'm not lazy. I'm really efficient.Like that's my aim to be as efficient as possible. And I think lazy is such a horrible word, especially to be calling ourselves. So I was over the moon. When I discovered that actually it's not laziness, it's actually to do with your emotions, which I just thought like this is ace, but also like blew my mind a little bit because often so much comes back to us and our feelings and.And our own mind and our mindset, and it was just really reassuring to know that even something as practical of this comes back to it. So it's the fact that you are trying to avoid feeling in a certain way, okay? And by procrastinating, you are avoiding that one feeling you don't want to feel, and you are then moving to a feeling you want to feel.Let me try and break it down and explain it. And I think this is gonna be really helpful to you and anyone else, you know, who is in business that procrastinates. So if this is something that you, uh, can share, I think they're gonna really love this. Especially if they've been beating themselves up thinking, I dunno why I can't get this done.So if any friend has said that to you, you need to share this episode with them, and I think you're gonna learn a lot from it. Okay, so let's take you doing a proposal or something for work. So you've got a proposal to do and you know that you need to do this proposal. You know that that is one of the only ways that you are going to be able to get that business is by doing that proposal.And you know that actually when you've had the meeting with them and you're having a conversation with them, you're really excited about it and you think, yeah, this is awesome. I'd love to work for this customer. But what we try and avoid when. The emotions that no emotion is bad, but what we're trying to avoid with some of the emotions are the ones that don't feel great.So the emotion could be bored, it could be anxiety, it could be insecurity, it could be frustration, it could be self-doubt. So, Actually, when you think about some of those things and you think about, what if I was doing a proposal? Well, there might be an element of you that has serious self-doubt about the proposal.And in fact, when I think about it, lots of people I know do this. So they might be really confident in the work that they can do or, or they might not. They might think, well, I've never worked with this type of person before. And the self doubt is kicking in. They might think, yeah, I would love to do this work.I'm a little bit nervous about how much money I'm gonna charge them. And you might be feeling anxious about that. You might be thinking to yourself, I, I just dunno if this is right or if this is enough. So in our head, before we even get started, We think of the activity and our brain immediately goes, what do I know about this?And it's basically brings up some of those emotion, oh, I'm anxious about it, or I'm having some self doubt. Of course, unless you are over self-aware, you don't know this is going on. This happens in a millisecond in your brain and all it does and the thing that it really kicks in is makes you go, I don't wanna feel like that cuz no one wants to feel like that.Although none of these emotions are bad. And I remember like, You know, some of the things we say to our children or have been said to us as children of like, don't cry, don't get upset. And it's like, no, it's fine. And I have to say, I have conversations with my husband when I'm angry about something or upset about something, I'm like, I am allowed to have those emotions.These emotions are fine when they're in the right place. And actually, you know, I don't wanna stay here very long, but there's nothing wrong with me feeling them. But on the whole, we wanna avoid them and this is what's happening when we are procrastinating. It is just our very, very smart, clever brain trying to keep us safe from those emotions.We don't want to feel, but we probably don't even realise that we're feeling those emotions. Because one of the key things about mindset, and one of the key things about doing this work is slowing yourself down enough, which we don't do. And even with all the practice that I've done, it still takes work.But slowing yourself down enough to go, what's happening here? What's going on here? But okay, so let's ignore that side for to begin with. So what normally happens is within a very quick millisecond of a moment, our brain goes, oh, I don't wanna feel like this. So what our brain does very kindly is go, let's do something else that makes us feel nice.Like we don't wanna feel nervous or anxious. We don't wanna have the self doubt. So why don't we clean your desk? Because that's nice. We always feel such a sense of accomplishment once we've done it or we like doing that cuz we could put some music on and you can sing while wiping down your desk like, so what it's trying to do is it's trying to replace that emotion.And give you a nicer feeling. So it's procrastinating you in order to make you feel differently. It's not that you are lazy and you can't be bothered to do that thing, it's the fact of even when it's a, even when it's an emotion where you might be bored. So let's say. You've been putting off. In fact, I was just about to say, let's say you've been putting off, like doing your admin for your finance, but I think that's probably down to like anxiety For me, when I think about it, it's not boredom of just doing the same thing.In fact, I quite like on occasion doing a very monotonous task, but for me it's probably the anxiety of, oh my God, how much money have I spent? So that, it's funny that that's just come to me as I was talking to you. But anyway, so like even when it's a boredom task, it's still not laziness. It's just that you don't want the feeling of boredom.So what your super clever brain and very kind brain is trying to do to you is go, let's feel something else. Some something so much nicer. Why don't you go cook some food? Why don't you DM your voice, your friend on voice message? Uh, because that's much nicer and you like to have a laugh and that's great.So basically it's trying to put off that feeling. It's trying to stop you from feeling that way, which is lovely and great, however, It's just making it worse because what's happening is it's almost reconfirming. You will definitely feel that way. Cuz also as well, you don't actually know that by the time you've done the thing that you will feel that way.Like it's just the thought of sitting down, doing my accounts that make me feel anxious. I could do my accounts and come out the end of it and go, awesome. I feel really good about that. In fact, I'm, you know, I normally do, to be fair. Um, even though I go, I still spend too much money. Um, but it could be that you finish the proposal and think, now I feel really confident about that.I feel really happy. So it might not even be that that emotion comes into fruition. So it's not even the case that you are in that emotion at that point. It's your brain going, How might I feel, or what might come up from this and trying to protect you before you can get there. So the problem is you go off and you do a lovely new activity to replace that mood.You know Canva is a good one for me. I love designing stuff in Canva, although I don't need to. Um, but what happens is you feel good for a little bit, and then when you get to the end of that feeling, because emotions come and go and move all the time. You're just back to square one and you feel worse. And you feel worse because now not only do you have the initial emotion of doing the task of the anxiety or the self doubt, but then you can lump on thanks very much, brain, a whole load of shame and annoyance and.All these things that basically make you feel even worse because of the fact that you've put the task off. So you'll beat yourself up because you're like, oh, I still didn't do that task, and I've got to the end of the day. And instead, I've just spent all afternoon peeing around in Canva and actually, Really what we wanted to do was get that one thing done.So it is actually more like a vicious circle of every time you procrastinate, you are trying to avoid a feeling. You feel good for a bit, but then you have that feeling back again and chucking on top the shame and the guilt and the frustration. So actually, although our brain is trying to be really clever and really kind, it's actually making things worse for us.And although we think, I don't wanna do this right now, let's do something else. And maybe not even that consciously. It's not doing us sunny favors. So what do we do about it? How do we stop the procrastination? How do we move past that feeling or manage that feeling to get past? So I've got some tips for you in how you can manage your procrastination, but before I give you those tips, I want you to go on social media after you've listened to this episode and tag me in into a post and tell me what's your favorite thing to procrastinate with?I want you to share it on your social media. Tag me in so I can see how you are loving procrastinating, and what kind of things do you try and either avoid and what thing do you do in order to avoid that thing? Like what's your favorite procrastination?Okay, let's get on with these tips. So how do we fix it? Now I think the key thing to know here is it's not about time management. Now, don't get me wrong, I'm a big fan. I've done some stuff recently on it and I do some tactics and tools and things, but actually when it comes to procrastination, it's not about managing your time.It's about managing your emotions, which are, this is why I love the research I did on this so much cuz it really tipped on its head for me, it's like, oh, it's not that I'm just really bad at time management. And when I think about. The coaching I've done over the years and some of the people who are like, oh, I'm so disorganized.I don't get stuff done, and how I've tried to support them with time management stuff. Actually my view now is, is completely flipping. It's really gonna be digging into, well, why don't? Why? What is stopping you doing that? What is it that you think is gonna happen when you do that? So, how are we gonna stop these?These wonderful procrastination tools that our brain tries to fix. So if it's about emotions, it's about slowing back down again. And actually, for me, this is the biggest and best thing that you can ever do. Also, for me, mindset is about getting curious. It's about being to being the scientist, not the judge.So it's about. Kind of asking questions and, and trying to understand something rather than sitting there going, you're useless because you procrastinate and you know, what do you think you're doing? And that sort of thing. So I think the first thing to think about is that slowing down process, and it's about trying to, and if we think about the brain, it's about trying to rewrite what our brain knows.Because what happens is it very quickly goes to a neuro pathway to go, what do we do here? How does this work here? And over time, It's like, um, it's like you're going down a road, right? So you are going down a track and there's, you are come to the end of the track and there's two ways to go. And what happens is when you choose that one way.And imagine these attracts in your brain, the more you go down that path, the more that path gets established. So, you know, they probably put some concrete down and then they put some street lights down there and, and that becomes like as you get to the end of the road and you're constantly given the choice of that path there or that path there, the one that you keep going down, which is lovely lit and has a, you know, nicely concreted and now is a road.Compared to the very dark and dingy and overgrown, scary looking other path, you're always going to keep going down the one that's the most familiar, the one that you know the most. And that's what our brain does. So our brain likes to do the familiar thing. Cause it's like being here before, go to write proposal, don't like to do it, put it after 10 other things.And of course, every time we do that, It cements that pathway even more. So now we have to slow ourselves down to go, okay, I'm here at the end of this road, and the easy route would be to go down that path. And it's the same when it comes to. Anything really like, you know, that almost becomes a habit. So get to the end of the night, have a glass of wine.Whereas if you're saying to yourself, I don't want a glass of wine, I really don't wanna have a glass of wine tonight, actually, when you reach the end of that path, it's really hard to go, okay, I know that pathway is so very clear. In fact, now it's a motorway because I go down that path so often. However, I'm gonna have to do this very uncomfortable, scary thing and go.I'm gonna make myself feel very much out in my comfort zone and go down this other route of this scary path and then try and build that path up. And then as the more you do it, you start to build that path and the other path starts to grow over and they get potholes and it gets rubbish. So this is what it's about.It's about rewriting those habits and those neuro pathways, if you want to be fancy, which, you know, I like to feel fancy sometimes and pretend I know what I'm talking about. Okay, so how do we do that? So some of the ways in which we can do that is we need to think about that emotion so we can either, the first thing that we could do is slow ourselves down.And give our chance ourselves to actually question and chance to think about it. So the next time you find yourself about to procrastinate, about to put something off. And this FYI can take a lot of effort and a lot of skill, like doing this on the fly is hard. In fact, I did an episode not so long ago, we'll link up to it in the show notes talking about how I use these tools and how I manage to use it on the fly.But this takes practice. So sometimes you're not even gonna be able to catch it, but the more you think about it, the closer you get to catching it. So if you've done it, don't beat yourself up. Just go, oh, that was interesting. I procrastinated again. Why did I do that? So, and I know this science, even as I say the words coming outta my mouth, it can sound a little bit like, this is where I'd swear a little bit of a.Jerky thing to do,...
Today’s episode of the podcast is all about how to put the mindset tools, tactics and strategies that you hear me talk about all the time into practice!In this episode I share a vulnerable and recent real life story where I took everything I teach about mindset and put it into practice to actually make a difference to something I experienced, at the moment it happened.So get ready to learn, and if you think there is someone out there that could benefit from this episode, then please go ahead and share it with them. I would really love for you to do that!KEY TAKEAWAYS COVERED IN THE PODCAST* What mindset is and why it is important * How to reframe thoughts into facts * The importance of knowing and noticing your triggers
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin my monthly mindset sessions in the Dream Business ClubTeresa Heath-Wareing InstagramTeresa Heath-Wareing LinkedInTeresa Heath-Wareing FacebookTeresa Heath-Wareing Twitter TranscriptEp 291You are listening to your Dream Business Podcast, and I am your host, as always, Teresa Heath -Wearing. So if you are a regular listener, then right now you might be thinking, this doesn't sound right. Normally, Teresa does an intro. She tells us what episode it is, and then some music kicks in and it's Teresa again telling us what this podcast is all about and why we should listen to it.Not today and not from now on. I am mixing things up a little bit again. Uh, I mix things up at the end of the year by stopping interviews and now I, I'm on a quest for simplifying things in my life. We have busy and full lives, which is lovely and beautiful, and we are very privileged. However, I am no quest to kind of bring it back to almost like not when I started, cuz I can assure you life is nothing like when I started business, but just bring it back a bit.Like do I need all the things that we do and should I do them that way? And I just questioned a few things. So one of the things I've decided to do is give you entirely what I'm calling clean episodes. And what I mean by that is as I speak to the recording now, this is what you're gonna hear. No editing, no tweaking, no improving the sound of my voice or whatever it might be.And I am hoping that it doesn't sound that different. I'm hoping that you don't notice a huge difference cuz we were always very careful about the editing, but I just want to simplify things. I just wanna have things a little bit kind of less complicated, one less step in the process. And if me just hitting record and you hearing me as rawly and as authentically as I am when I record it, then great. I am happy with that.And like I said, I really don't think you're gonna notice a massive difference. I don't record it and make massive errors that my lovely editor had to edit out. If I swore, which was more likely the case because I'd messed up, then I would go back and delete that as I'm recording it.So it wasn't like he had to get rid of any of that. It was just that maybe if I took any sharp intakes of breath or paused for too long, like I just did then, then he would probably clean that up. But we're going with it. And this is a. I think this is in line with some other stuff. Like I did a story today on my Instagram saying that I don't use filters anymore.I used to use filters because I used to think I don't look good enough. I don't, my skin doesn't look clear enough, or my eyes don't look bright enough, or my teeth aren't white enough and I dunno whether it's an age thing. I don't know whether it's a confidence thing that has come with all the personal development stuff I've done.But no longer, like, this is who I am, this is how I show up. I am very confident in who I serve and what I do, and I know I do a great job. So does having a filter on an Instagram story change that, does having a perfectly edited podcast with amazing intro and outro music and all that jazz change that? No, it doesn't.It's, it's exactly the same, regardless. So that's what I'm doing. I am showing up perfectly imperfect. And I am debating, and I really wanna get your feedback on this, so I would like you to take some action on this if you could. I would be very, very grateful. I am debating recording myself on video when I do these episodes.This is not something I've ever done before and I'm debating about checking it up on YouTube like, It's the same. I'm recording it sat at my computer. Um, and I'm actually co-working as I'm recording this, so I'm actually currently on screen with the co-working, uh, people in my executive club. Um, but yeah, just wondering what you think it, you know, does that interest you?Do you think that could be good? Let me know. Anyway, let's get on with today's episode. So, have you ever thought that when you've heard me talk about mindset, tools and tactics and strategies, and you've thought, yeah, that's great, that all sounds brilliant, but how do you actually put them into practice in real life?Well, that's what I'm gonna share with you today because this is what happened to me a couple of weeks back. I have the most amazing story, which is very vulnerable, uh, but in my quest to show up even more vulnerable than I do. I'm gonna share this story with you as how I took all these tools and strategies and tactics that I have used over the years to actually make a difference in something at the moment it happened.So get ready to learn, and if you think there is someone out there that could benefit from this episode, then please go ahead and share it with them. I would love for you to do that. So someone asked me the other day. What mindset was, and no one had ever really asked me that before. I think one person had, and I sat and thought, and I said to them that I think mindset is just the fact of noticing, slowing down and being conscious of stuff.That's what I think mindset is. That's what I think it comes down to. But how do we get conscious in the moment? How do we stop during that moment when if we could just master our mindset, then it could make a world of difference, because that in itself is hard.Like knowing the tools, learning the tools is great, but actually when we need it in the moment, that's the bit that's really, really difficult. So how do we do that? So, The first thing I wanna say is like everything. This is a practice, and I know people don't wanna hear it. Like they don't wanna hear that things don't work.Because if I could give you a magic tip or trick or something tomorrow to make all this perfect, I'd take it. I would happily give it and I would take it because this stuff is hard. But I promise you it's worth the work. So let me tell you my story and then I'll share how I did this and how you can do this too.So I went away from my birthday. I went to Amsterdam and I chose Amsterdam for two reasons. The first reason was on my goal list this year is going new places. My husband and I have very favorite places that we go, and we go there all the time. And as much as we love it and we really do, I really wanted to try somewhere new.And the second reason I chose Amsterdam was it's very close to the UK so the flight time for that is about an hour and a bit if that. Now, I don't like sitting in economy because I'm not built for it. And when I say I'm not built for it, I don't mean from a high maintenance point of view. Although I do love the nicer things in life.Who doesn't? I mean, physically I live in a larger body and sitting on a plane in economy is physically painful because the seats will dig into me. Um, it is. Actually quite humiliating sometimes having to squeeze yourself in and I get a little bit claustrophobic, so I don't like how much space I take up in the seat and how close the seat is to me.If you are brand new, this is a very vulnerable episode. They're not all this vulnerable, so I. And, and, and I didn't want my poor husband to have to pay for a premium or a business class flight. I will do economy if it's under four hours because I can just about manage in those four hours. And if over four, I can't manage.So anyway, we get our flight to Amsterdam and my husband being an absolute, well he works in the, um, he used to work in the military in the RAF and now works for Boeing who build planes. So he loves planes, he loves flying. So he always gets a window seat, and I was in the middle seat. So as we get on the plane, and we're normally one of the last ones to try and get on, because who wants to sit on a plane longer than you need to?So we get on the plane and there's a woman sat in the outside seat. So, um, I get on and my husband goes, we have to get this woman to move, and my husband goes into the window seat and I squeeze into the middle seat, and this woman looks at me in a way that makes me feel as if I don't belong. And as if. I am taking up too much space in this world.She almost looks me up and down and has a element of disgust on her face, and huffs and puffs a little as I'm trying to get comfortable and get myself sorted. And already feeling pretty anxious about the fact of being in an economy flight. This starts to send me over the edge and I start to get really anxious and I can feel myself, uh, my heartbeat quickening, my breath quickening.Uh, I can feel it in my throat, I can feel it in my chest, and I am starting to get hot and I am starting to feel very uncomfortable, and I am doing everything in my power to make myself physically smaller than I am, which obviously is impossible, but I have got my hands and arms tucked in as tight as I can. I am leaning as far over on my husband's side as I can, and I'm starting to get really upset.And I tried talking to my husband, but obviously she sat next to me. So I'm trying to like sign language and whisper to my husband that this woman has just looked at me in a way and I'm so upset and I'm so angry and in my head I start thinking of all the many things I might say to her. Now, the staff, she was from the Netherlands, so I'm not entirely sure that she'd be able to understand me.But in my head I start thinking about all the things I would say to her, all the many reasons people live in a larger body, and if it was only down to calories and calories out, what a lovely thought that might be, but it isn't ever down to that. And actually there are many reasons people do to do with trauma, to do with, you know, many, many things like treatments, some drugs make you put on way.Like there are so many reasons why people live in a larger body and lots of them might not be anything to do with them. And also, it's none of this woman's business. But in my head I am like, you know, if this is what you think, you need to educate yourself because that is a very shortsighted view, but of course, I'm doing this in my head, right?So this is taking about five minutes for me to start to spiral up, and I'm literally holding back tears, feeling like I'm about to burst into tears at any point, and then a moment came in my head and I took the tool that I have been using for a very long time. But I was able to see it at that very point cuz I was able to see me getting triggered.I was able to feel that I was having these emotions. So then at that point I went, oh, hang on a minute in my own head while still sat there and I sat in the seat and I closed my eyes and I breath. Okay. And I literally took some really long, slow, deep breaths and I got fully in my head. And when, I mean in my head, I mean, I kept my eyes closed.I had my noise canceling headphones on, and I literally was like, it's just you, you, you know, you're just here. And I thought to myself. What do I know as fact? Okay, so one of the tools I use we look at circumstances or we look at what's fact and then what's thought. Because often we take the thought as fact and it's not. So what did I honestly know as fact?Well, what I knew as fact was she looked at me in a way I didn't like. Now, I didn't know what she was thinking behind that. Now I can guess, and I'm pretty sure I was right, but I had to say to myself, what did I know as fact? Fact was she looked at me in a way that I didn't like and I assumed the rest. So once I had got to myself, okay.All the fact is, is that she looked me in a way I then was able to start to change my thoughts. My thoughts changed into ways of, there could have been many reasons she looked at me that way. She could have looked at me in that way because she thought she'd got a whole seat to herself, and suddenly these two people come in and sit next to her.She could have come off a horrible trip into the UK because something awful had happened. Like there could have been a million things that happened to her to make her look at me in that way. But none of them were to do with me. Even if it was, it still wasn't to do with me. Her thoughts and opinions and, and whatever of me were none of my business.And I started to relax and I started to feel my chest calm and my breathing slow, which I did on purpose. And by doing that, I am telling my body there is nothing to worry about and telling the anxiety to calm down. I am safe cuz when your breathing speeds up, your body thinks you're not safe. So I brought my breathing down and I, I was telling my body I am safe.And I went through and thought, well, I don't know the reason she did that. So actually it's none of my business why she looked at me like that. And what do I know for a fact? What I know for fact is I deserve to sit here in this space. I deserve to take up space in this world, and there is nothing wrong with me or anybody else's business, how much physical space my body takes up.And actually how she looked at me should not impact me one little bit. And I did this and I went through all this process in my head and I reframed the whole thing. And within probably 10 minutes of being on that flight, I had almost dropped into this kind of spiral of I'm gonna have the most horrific time and I don't wanna be on this flight, but I couldn't go anywhere to actually, I don't know this woman, and she's done nothing to me and I'm gonna smile and be my normal self.And just because she chooses to be a certain way that has no reflection on how I should be and how I should show up in the world. And I sat there and I tried to communicate to my husband how freaking proud of myself I was. And I don't know that he necessarily got it, but like I was like, I just did that.I just like took myself from potentially spiraling outta control to changing my thoughts. The thing that I have been practicing for such a long time and it worked and I have sat here with a big grin on my face, feeling very happy about going away, being on this plane sitting next to this woman, I am not trying to shrink myself.I am sat very comfortably in my seat and I deserve to take up space. So that, for me was an absolute revelation. Like I've been doing this work for a while, and sometimes you do the work in faith that it's going to work, but you're not really entirely sure how and when. And that's what happened. I'd been doing the work and then it got to the point where I was able to reverse a situation in a very short space of time. A situation that previously probably would've ruined the weekend, and I know that feels like a complete exaggeration, but my filter of me and my body and the space I take up brings a lot of shame like it has done in the past.There's a lot of shame that I am the size I am. So for me, that would've spiraled out of control and I would've felt very uncomfortable for most of the weekend and I didn't, I genuinely, and I wasn't even kidding myself. You know how there's the whole fake it till you make, it wasn't even that. It was absolutely deadly serious.I was fine, genuinely fine and happy. So how do you do that? How do you get to that point? Well, the first thing you have to do is notice. You have to pay attention to yourself, and you have to notice these triggers. You have to see when things are starting to affect you, and one of the ways in which you can do that is noticing when you get an emotion or a reaction that you don't like.Now, there is no bad or wrong emotions. Emotions are fine. They are all perfectly human to feel every emotion. Someone, people think mindset is like just walking around with a big, that grin on your face all the time. Well, that's not the case because things are gonna happen that are gonna make you sad.People will die, people will get ill. Life will be rubbish and they will make you sad. And it's not the fact of you shouldn't feel those things, it's the fact of you wanna move through them as quickly as possible or as as appropriately as possible because they just don't feel great. So for me, it's about paying attention when you feel feelings that you don't like.For me, it might be anxiety, shame, frustration. My anxiety often comes out in anger. So anger is a big trigger for me. It's about noticing those things. Then once you've noticed them, it's about then slowing down and giving yourself the chance to breathe and just pay attention. And it's about then trying to separate your thoughts from your feelings and your thoughts and feelings from the actual facts.So, For example, uh, you might have put a proposal out there to someone or I, and this is definitely been true for me. Um, I'm sure you guys will relate as well. I have asked to speak. It might not be someone to speak, but you've put yourself out there. You've said, I want to do this thing, or I want to, uh, Work with you or whatever it might be.But I put myself out to speak on a stage once of people that I knew very well and they said no, and I was devastated and I got upset and I got frustrated and I felt shame because I thought they don't think I'm good enough. And I read so much into that no of my own thoughts, which equated to my own feelings, but the fact is all they said was no.They didn't say, "No, Teresa, we think you're a terrible speaker, and we'd never put you on our stage in a million years." In fact, they gave me a really good reason why they couldn't pick me. And it was a perfectly reasonable reason. It had nothing to do with me. In fact, the reason they didn't have me was because I wasn't part of their membership.Oh, no, no, no. It wasn't. It wasn't. It was because I didn't have the product that they were speaking on, so I wanted to speak on a particular subject, and I didn't own one of those products myself. I helped other people with them, but they only wanted people there who had those products themselves.Perfectly reasonable explanation. But of course, instead of reading that, I read everything else into it. But again, you need to take yourself back to the facts. You need to become the scientist. You need to become the investigator and go, what do I know is true? And then you are able to say, okay, so if that's what's true, Are the thoughts and...
Today’s episode of the podcast is all about why I used to think coaches were full of a lot of rubbish, and what made me change my mind!In this episode I talk all about what a coach really is, what you can expect to get from working with one and why every business owner would benefit from having a coach in some capacity.I’d really love to know where you’re listening to this episode, and what you do whilst you tune in - is it whilst you’re on a walk, whilst you get ready in the morning, as you work or somewhere else?Take a photo or a screenshot and tag me in your Instagram stories to let me know!KEY TAKEAWAYS COVERED IN THE PODCAST* What a coach is and why you need one * Why I decided to invest in a coach and how I got one * The difference between group coaching and one to one coaching * The difference between coaching, mentoring and accountability
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEFind out more about my One to One CoachingJoin my Dream Business Club or Exec ClubTeresa Heath-Wareing InstagramTeresa Heath-Wareing LinkedInTeresa Heath-Wareing FacebookTeresa Heath-Wareing TwitterTranscript
Today’s episode of the podcast is all about how you can come up with your perfect customer.In this episode I talk all about why we can't just look at the demographics and how we can now go much deeper than that. I’d really love to know where you’re listening to this episode, and what you do whilst you tune in - is it whilst you’re on a walk, whilst you get ready in the morning, as you work or somewhere else?Take a photo or a screenshot and tag me in your Instagram stories to let me know!KEY TAKEAWAYS COVERED IN THE PODCAST* The problem with only looking at demographics * How to understand your customers behaviours, motivations and aspirations * Why you need to focus more on the benefits of what you sell, rather than the service or product itself
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin my Visibility ChallengeTeresa Heath-Wareing InstagramTeresa Heath-Wareing LinkedInTeresa Heath-Wareing FacebookTeresa Heath-Wareing Twitter
Today’s episode of the podcast is all about what journaling is, how to do it, and what it can do for you and your business.In this episode I take you through an overview of one of the Mindset Live sessions that I have recently delivered in my membership and give you practical things to go away and try yourself!As always, I’d love to know if any of this resonated with you and whether you journal or might now give it a go. Please feel free to connect with me on my socials and let me know. KEY TAKEAWAYS COVERED IN THE PODCAST* The benefits of journaling * How journaling improves writing and communication skills * How journaling helps you to process things * How to get started with journaling
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
There is no right or wrong way to journal, so let go of judgement and how it should be done and make it what’s right for you.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEThe science behind the wooJoin the Dream Business ClubTeresa Heath-Wareing InstagramTeresa Heath-Wareing LinkedInTeresa Heath-Wareing FacebookTeresa Heath-Wareing Twitter TranscriptHello and a really warm welcome to this week's episode of the podcast. How are you doing? So this week we're gonna be talking mindset again, and I decided that I wanted to share something that I did in the Club. So every single month in the Club, we do a mindset call and the aim of the mindset call is to teach the members some new mindset skills or to go through an activity with them that helps them get unstuck, helps 'em move forward, helps 'em understand them better, their business better, how they work better.And for me, things really changed in my business when I got the mindset, like I was gonna say, like under control or sorted, but it's never, ever sorted it. Managing a mindset and working on a mindset is a constant, constant thing. It just means that I know what tools I have so that I can pick on a right tool when I need it, and also that I move through things quicker.So rather than being stuck for a long time or being fearful of a long time, or I'm able to move through it a lot quicker and move past it a lot quicker than I used to be able to because I have all these tools that are at my disposal. So, One of the things we do like stuff is I do this every single month, so if you are not finding a place to work on mindset.And actually this is something that is really unique to our Club and to my community. Lots of other places I've been don't offer this. So if you don't have a safe space to learn and, and actually this is the sort of stuff that I do with my coach, so. We do it on a one-to-one basis, and what I'm doing within the Club is I'm allowing that to be available for a price that you wouldn't get a one-to-one coach for.So do go check out the club if you think you might find that useful. So today I'm gonna take you through one of the sessions, not completely through the session obviously, but I'm gonna give you an overview to one of the sessions that I did in the Club. And this is all about journaling. Now, I don't know if you've ever journaled, I dunno if you've ever thought about it, looked at it, or whether you are a proficient journaler.But it has been quite impactful and changing for me. I don't, I didn't wanna put the word life changing before that, but it, it has had a huge impact on me and how I manage things. And therefore, I did an exercise so that my members could understand what journaling was, how to do it, how to go about it, what it can do for them, because it is an amazing and amazing tool.But I have to say, when I first started journaling, when someone said to me, oh, you should journal that, I was just like, what are you on about? And it took ages. Really, really did. It took at least I would say a year before I really understood what they meant and then started to see the benefit of doing it.So if you are sat there thinking, yeah, try that didn't work for me. Give it another go and just bear with you yourself. It's a bit like meditating. People go, can't meditate. Everybody can, to a degree. They've just gotta find their thing and their way of doing it and how it works for them. So, so one of the things we started off talking about is why you even need to journal or why it's a benefit. And I gave them a few of the stats that I shared in my episode about the science behind the woo.So we'll link up to that if you haven't listened to that episode, it's a really good one, especially if you're a bit skeptical about this stuff. Because I do like to back it up with some evidence because I am really passionate about it and I get really frustrated when people are like, oh, it's just such a load of rubbish.It isn't. It's actually very smart and it has some real good science behind it. And whether it did or not, like if that's what you choose to believe, I choose to believe if that makes my life better than Amen to that. Some of the stats or some of the facts that I find. So there's, there's lots of benefits to journaling.So let me run through some of the benefits. Journaling can help you achieve your goals. So when you use your journal to write down your specific goals, and you can better keep track of them, it'll help you stay accountable and also remind you what you need to do for your goals. And there's something about, and there's proven, and I should really research this stuff before I get on here and talk, but the chances of a goal coming true once it's written down is a higher percentage than if you just say it.Like I said, it really helps track progress and growth. And one of the things that I have been really, that actually has really impacted me is being able to go back and read my journals from some time ago and someone had a question about keeping journals, so I will get to that. But I've been going through a bit of a personal journey, which I will talk about at some point.Not sure when, but I will talk about it. And actually, one thing that has been really good is I have been journaling about this, this part of my life for a long time, longer than I care to remember i.e. Frustrating. Well, I'm not frustrated that it's been going on longer than I care to remember, but anyway, so being able to look back at those journals and see that, oh my gosh, you know, I was having trouble with it then, or I was dealing like that then and now how I am is just so amazing.So being able to, and, and often as well, we, we forget, like, so you know, when you do something and you really annoyed at yourself that you did it. If you took time to kind of write that down, then that might be a slight step towards not doing it again, because it's that kind of realization of, okay, this is how I feel when I do that thing, or this is what happened when I did this thing, and so next time you have almost a reminder.So the tracking and progress thing is really, really helpful. It can gain self-confidence. So again, seeing how things have moved forward. It makes you feel more positive. It makes you feel happier that you've been journaling different things and talking about different things, and those things have improved.Journaling actually helps you improve your writing and communication skills. So the writing skills are the fact that your writing and I tend to journal and they recommend that you journal with a pen and paper, that you don't journal with a computer or typing or that sort of thing. It's just something to do with the natural process of writing, but it can help improve your writing skills.Now for a long time, I've said I'm not a very good writer. And I'm not gonna say that anymore. You know, I'm not gonna say a brilliant writer, but it has actually really helped me. Maybe could help me speak, help me write better, because I'm writing every single day. And communication skills, it absolutely does help because I have been writing how I feel about things and when I'm proud of things, and when I'm frustrated about things or when things have not gone well or have gone really well.That communication has really, really helped because I'm learning how to express myself well by journaling. It also helps reduce stress and anxiety, and I'm gonna talk about that a bit in terms of some of the ways that I've journaled. But when you can journal something out, Then it can actually really help in terms of bring your stress levels down.And if you listen to last week's episode, we talked about fear and one of the things I talked, I mentioned to you was about the chimp and the human. And actually how writing down what the chimp is saying then helps you wear it out to then do the human side and go, what would I do about that? It's almost the same sort of thing.You know when you are letting, it's a release for your emotions. It can help you find inspirations. So sometimes when you're journaling, it might be that you are asking yourself questions. It might be that you are asking yourself for some help. And sometimes just through the process of writing and journaling, you can actually find some inspiration from yourself in your brain somehow that maybe you didn't have before.It can help strengthen your memory. So by writing things down, it can improve your memory, but also the, the act of writing it almost tells the brain you want to remember it. So it's almost like when you note take, when you make notes, it's because you wanna remember that thing. It almost helps the same sort of thing. And it does help you overcome problems.Like I said, it really does focus on those kind of, when you are writing down, you are kind of working through a problem. It can really, really help. In the, in the training that I did with the Club, I actually read out a part of my journal and it was a really vulnerable part and I, I am not comfortable reading it on a podcast where I know my people in my Club and I was just about comfortable enough reading something.But the reason I read it was I wanted them to see how I use journaling because one of the things that people think is that they have to do it a certain way or it has to be a certain length or they have to write about certain things, or is it just writing about your day? So the first thing is if you are going to journal, is you have to let go of all that judgment.You have to let go of like right, wrong, should be this way, should be that. Absolutely not. It's whatever it is to you. And at the end of the day, your journal is for your eyes only. There's not a right or wrong way. There's not a certain way you should design the journal. I mean, I look at bullet journals and think they're stunning and think, oh, I'd love to do that.Mine look like an absolute mess. And half the time you can't even read my writing cause I write So Scrawly, so. It's not, you know, you don't have to worry about the spelling or the neatness of the thing, like none of that. It is your one space. Do whatever you want. It's only you that's going to read it.Which brings me on to one of the questions I had, which was, do I keep my journals and I have kept my journals. I might one day get rid of them, but actually right now, going through the stuff I'm going through, it's really helping going back and, and looking at them. Although I never write them with that in mind.I never write my journals thinking, oh, I can't wait to come back and read this. Like, I really, really don't. But their concern was, What if they write something and then someone reads it? And it was because someone was watching a program on Netflix called Sex Life, which I hadn't seen. And then I started watching it and basically she writes this kind of really raunchy journal about her ex-partner or something, and her husband finds it in, blah, blah, blah.Anyway, it's not that good, fyi. Well, it's definitely not, you know, Not a, like a serious brain thinker type thing. It's an absolute like, yeah, whatever. So anyway, they were kind of saying about this and I said, well, first off, My husband knows I journal and he wouldn't read them. That's just him. He'd probably be very bored if I'm honest.But the other thing is I write in such a way that I would have trouble reading them back, let alone someone else. So I don't worry about someone reading my journals. But if you did worry about someone reading your journals, then you might want to get rid of them. You might wanna get rid of them because it's something very cathartic about burning them or binning them or whatever it is, and getting rid of that old stuff.But it's entirely up to you. Like I said, this is your thing. You get to decide whether you keep them, whether you don't. Well, some of the things that the journals have really helped me with, and when I think about what I read out to my members, It can really help me process things. So one example I have, and I've talked about it before, is when I first got together with my husband, my stepdaughter was 15.And you can imagine how that went. And it was hard. It was really, really hard. And at times I felt like I wanted to give up. Throttle her and throttle my husband and like just generally, it was really, really tough and it's very emotive and the like, going back to last week's episode, talking about the chimp and the chimp paradox, the chimp was on full force with me and I am quite an emotional person anyway.So I stuff would really get to me, and I would use journaling as a way to let all that out. And in all honesty, the stuff I used to write like would've upset people that I was really mean, and I said really harsh things, but I was so head up and so angry and so wound up because of things she'd done or the way she'd spoke or behaved or whatever it was.And being able to journal all that out, got that frustration out. And was able to really kind of then get to the end and breathe. And my amazing coach Mary said to me and has said to me many times, what if I came from love? And I started working with her when all this was going on. So I. I would then at the end of the journaling write, what if I came from love?And then I would approach the same scenario. So if, for instance, my stepdaughter had done something that I wasn't happy with and I went to my husband and said I wasn't happy and he defended her and I got angry and blah, blah, blah, blah. Like I said, you could imagine, and maybe you've even been through it, and if you have then I feel for you, but.I would then come from love and go, same scenario. What? What? You know, what do I think now if I'm coming from love and I'm now a bit calmer? Well, my poor stepdaughter, you know, her life has just been turned on its head and there's this new woman coming into her dad's life and her mom went off as someone else.And my poor husband is very much in the middle cuz that's his daughter, but I'm his wife and. And suddenly you start to kind of really rationalize it and, and work through it. And there was a fair few times where I would've lost my, you know, top of something and then I would've journaled and then would've come back to my husband and gone, listen, I'm sorry about that.Like actually, I shouldn't have acted the way I did. Now when he started saying to me every time I got a bit upset about something, he think you should journal that out. I wanted to hit him with the journal. So yeah, I think he thought it was a magic trick for me to apologize every time. No, that's not the point.Like it is okay for me to get upset about stuff and it's okay for me not to apologize if I'm not in the wrong. So yes, it really, really helped with that. And then the other thing I did with the bit that I read out was I had done something that I was annoyed with myself and frustrated with myself. I kept asking myself questions, so I was like, why did I do this?And I would journal why I did it, and then I'd go, and did I think that helped. And then I would journal the outcome to that. And then I said, what would I do if this was Bea, if this was my daughter? And then I wrote what I would say in that situation if I was talking to my daughter. So if my daughter had done the thing that I had done, or if my daughter was angry and frustrated about something, what would I have said to her?Sometimes just taking that time to kind of step back and look at it from a different way is brilliant. So some of the things you wanna think about if you're thinking about starting journaling, if you've not done before, is, like I said, you let go of all judgements. It's how you wanna write, so what you wanna write about.Sometimes. Sometimes I'll sit down and write a paragraph and go, I'm done, and move on with my day. And other days I'll write pages and that's fine. Some days I'll go, I've had a lovely morning. And this is what's happening in my day, and it looks more like a diary, and other times I am literally pouring out my heart on the page.Again, it doesn't matter. Be really realistic if you're getting started. So don't think that you are gonna write pages and pages of heartfelt, deep, meaningful things on day one. That might not happen, and that's fine. It might not ever happen, and that's okay. I'm sure it at some point will. And again, if you are going to get into a habit, which is one thing that is really helped me.So I, you know, I've got a routine where part of my daily habits is I journal and it tends to be one of the first things I do in the day. So I'll meditate when I wake up and then I get ready and I do all the breakfast things and all that jazz. And when I sit at my desk, the first thing I do, pray, open my computer and look at stuff from the day is I journal.So is there a point in your day where you can include it, where you can go? That's the point I'm gonna journal and that's the point where I'm gonna sit down and write some stuff. It might be that you wanna journal at the end of the day, like you might wanna journal like what happened in the day, or how you felt about the day or whatever.And it doesn't matter again, whatever suits you. And then you can journal about anything that comes to mind. So some people find this really good, some people find this really like disabling, as in they sit down to write and they're like, I dunno what the hell to write. So if you are stuck, then you can absolutely go and use journaling prompts or you can just literally write down what's ever in your head.And I've done that. There's a book called The Artist's Way, which has...
Today’s episode of the podcast is all about overcoming fear, and I am chatting all about what to do when you are scared to do something and how to step over that, and also why you shouldn't make decisions from fear.As always, I’d love to know if any of this resonated with you and whether you had any lightbulb moments. Please feel free to connect with me on my socials and let me know.KEY TAKEAWAYS COVERED IN THE PODCAST* How feeling fear can be helpful * What The Chimp Paradox is and how to deal with it * What to do when fear kicks in
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
We do need fear and we're always going to have fear, but what we don't want it to do is to paralyse us or stop us from taking action.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODETeresa Heath-Wareing InstagramTeresa Heath-Wareing LinkedInTeresa Heath-Wareing FacebookTeresa Heath-Wareing TwitterTranscript
Today’s episode of the podcast is all about how to grow an audience, using a lead magnet.Lead magnets are one of the key ways in which you can get people onto your email list, and so they’re a really valuable tool for your business.As always, I’d love to connect with you on my socials and hear what you thought of this episode! KEY TAKEAWAYS COVERED IN THE PODCAST* How to get people on to your email list * Types of lead magnets you can offer * Whether PDF lead magnets still work * How to know what format is best for your lead magnet * How to make sure your lead magnet leads to the right things
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Your lead magnet needs to fix a problem and add value, if it doesn’t, you’ll lose them after they’ve downloaded it.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE My 5 Key Steps To Starting Your Email List!Invest in my Build My List courseTeresa Heath-Wareing InstagramTeresa Heath-Wareing LinkedInTeresa Heath-Wareing FacebookTeresa Heath-Wareing Twitter TranscriptHello, and welcome to this week's episode of the podcast. I'm your host, Teresa, as always. How are you doing? Okay. We've done a little theme these last few weeks, so if you've been listening, which hopefully you have, two weeks ago we did an episode on creating an online course, and the three things that I thought were key in order to have in place, if you wanted to think about having an online course.
So the first thing was content. So last week I did an episode around content and looking at the kind of long form content and how you maximize that content, especially if you've been doing it for some time like I have. And then this week I want to talk about the second thing that was on that list for an online course, which is an audience.
Now I have seen some unbelievably crazy, what is the word I'm looking for claims. That's the word I'm looking for around audiences and whether you need them and don't need them. One I saw on a webinar where basically they said that they sold an online course and only had an email list of a hundred and like 30 people or something, and they made 30,000.
That was the first amazing claim. Now, am I saying that's not true? No, I'm not saying it may not be true. What I'm saying in this case is they may not be telling you the whole picture, i.e. they could have had a Facebook group, they could have had a podcast, they could have had like any number of ways that audiences came to them other than on the email list.
They could have had a ginormous social media following. So I feel like you, you just weren't told the truth with that one. And then the second one I heard was that you should be getting 10,000 people a month on your email list, or you're doing it wrong. Absolute rubbish. Like I can assure you, I've been teaching this stuff for a really long time and no one organically is getting that many people on their email list.
Now, if you wanna put a ton of money behind ads, and actually this person who said it, obviously, as you may or may not know, you can actually view if anybody is running any ads, and this person consistently runs huge amounts of ads to their lead magnet. So yes, they might expect to get that, but God knows how much they're spending on it.
So organically you are not gonna get anywhere near that far, far from it. But I wanted to talk about lead magnets cause I haven't done an episode for ages, and that is one of the key ways in which you can get people onto your email list. I'm not gonna go into why you need email list. You are very smart.
I'm sure you know that by now. We do. Everyone does. Every business needs their own list of people and prospects, and an email list is that way. Social media is lovely, but we do not own it. We are marketing on borrowed ground. So. When we talk about lead magnets, we talk about things that are going to attract someone to get onto our email list, so what I call hand raises.
So basically something where they might have seen some content about something and then it says, do you wanna find out more? Or, those aren't the exact words, FYI or so for instance let's say I am talking about lead magnets, and I tell you, I have done a step-by-step how to create a lead magnet that you can have for free.
You just need to gimme your email address. Well, if you are sat here listening to this thinking, Actually, that's great. Could you, Teresa, then you would download it and you would happily give me your email address for it. That's what I call a handraiser. So I've introduced you to something, into a concept or a content or something and I've said if you want to know more, I do have something, but it's behind this wall.
And then to get past it, you've gotta give me your email. But I would make sure it's good enough that actually you'd be more than happy to give me your email address cuz you haven't gotta pay for it. I see lots of things out there that people are saying you know the downloading pdf, the five things doesn't work, and I just thought I would do an episode about lead magnets, but address that specifically, is it that PDFs don't work anymore?
Is it that we have got much cooler things and much more exciting ways in which we can get people on our email list so that actually the PDFs are a waste of time. So let's look at how you can get people on your email list for starters. These are all effectively lead magnets. These are all effectively ways in which people can go, yes, I want some more.
So it can be as I've already. You know, said it can be a PDF download, it can be quizzes, it could be challenges, and they can be email challenges as well as full on five day challenges in a Facebook group. It could be things like video series. It might be like a white paper or something a bit more in depth.
It might be things where you're getting them to sign up to a webinar or some free training or something like that. It could also be things like freebies, like a 30 minute discovery call or an entry to a competition. So there are lots of different ways to encourage people to get on your list. Also, if you're a product, it could be a discount off your first purchase, that sort of thing.
So when you look at all these cool and fancy things that we can do, does that mean that the PDF thing no longer works? Now. First off, I would say there's one thing more important than the media that you are using to give away your thing, because that's all it is. You are just using, I could talk you through a process, which I could do on a video.
I could do it via quiz, I could do it via a challenge. I could do it in a pdf. So really you are just looking at the medium in which you are using to get it out there. So the first thing to know and make sure is that whatever you are giving them in whatever format is good. I have just opted in to two lead magnets.
I used to do this all the time and I have it for ages, and now I'm like, well, one, I genuinely wanted to opt in and what I wanted to see what they were doing, one was by someone who's this huge, absolutely massive and it's an email challenge and it's like five emails over five days and it's rubbish. Like seriously, seriously bad.
Like these emails are saying nothing, absolutely nothing, and the thing that they are saying is not that good. It's like, yeah, no, I got that in email number one. Now what's next? So that's really disappointing. And the other one I opted into was a quiz, and I am a fan of the quiz. And again, the quiz was rubbish.
So basically it was like, tell me which of the following you prefer to do. So I said, which of the, I can't give away what the subjects were, but I was like, this is what I prefer to do. So then at the end it went, Hey, the results are, you'd prefer to do this. No shit Sherlock, like honestly, sorry, I just swear, yeah. Really?
So that was completely ridiculous and a waste of my time. So that's one of the problems with lead magnets. It's when you opt in and they're pants. It's not about the, the format. It's not that like it's a boring PDF, it's that it's just not very good. So that's the first thing. It really does need to fix a problem.
Now let's say, okay, let's take my course, Build My List. Lovely course. If you've not done it, do go check it out. And where it teaches you how to go through this whole lead magnet process, literally from start to finish. Now I have this very detailed, very good course that literally shows you like what your headline should be and how you should make it exciting sounding, how you should structure your pages.
I give you like Canva templates for it. I write your copy for your emails. I give you the onboarding stuff like. Literally everything, including the tech. Okay? So I go into all the detail. Now, obviously, I want to help you solve a problem, and that course solves every single problem you will have in creating your email list.
However, if I'm going to do a lead magnet, if I'm gonna do a handraiser running up to that course, then. I can't give you the hold of that course, but I have gotta make it good. So what I could do is look at that whole course section and I could take a section of it where I could, let's say I today kind of the terms that we use and what they mean, so I could explain what a lead magnet is.
I could explain what I mean by tagging, I could explain by what I mean by an onboarding like email sequence. So I'm helping you and I am answering a problem. However, I'm not giving you everything because otherwise how would I sell my course, or that's kind of across the whole thing. Or I could just take one section and I could say, okay, the section where the layout of how a lead magnet should look.
So there is, in the course I give you a template of the actual lead magnet. I give you loads of different templates and there's certain ways to lay it out that helps our eyes like want to read it. Often when people lay out lead magnets, they've got great information in there, but it's too much on a page and it's just big blocker text.
So I've created these templates to go, look, this is much nicer looking. This is how you break it up. So I could do a lead magnet about the fact of how to lay out a lead magnet. God, this is getting confusing, but I could show you in that. So I'm not giving you the whole course, I'm giving you that one section, but again, I'm answering a problem.
So I'm saying this is a problem people have. Here's the solution. So that's the key thing. Most people are so focused on. I just wanna get people on my list that they're forgetting to actually give them some value. Now, once you've got 'em on your list, if your lead magnets rubbish. How well received do you think your emails are then gonna be?
Not particularly like. I'm literally waiting until, I think I've got one day left on this five day challenge, and then I'm unsubscribing because it's been an absolute waste of my time. So I'm half thinking, well, what's the flipping point? Because I don't wanna get the other emails if they're all gonna be like this.
So like I said, the key thing is, Do you really fix their problem? Are you really helping them? The other thing I want you to think about with the lead magnet for you, and I've kind of demonstrated it in my example, is what is your next natural step for you and your customer? So having a lead magnet's great.
So this would be here, if I'd had a lead magnet for this episode, this would've tied it up just beautifully. So I've done an episode, I've done content on what is a lead magnet. You are listening for free to this episode. You have an act to opt in. You have an act to tell me, I don't know who you are, and then you could be going, this is brilliant.
I really want some more on this. So then I could have given you a lead magnet. I have actually got a lead magnet, which is the basics of starting an email list, which I think. I'm gonna check what that URL is. Okay? By the power of recording things, I've got the url, even though I've been paused for like five minutes finding it.
So if you go to teresaheathwareing.com/startyouremail, your email, then that gives you the link to get my five key steps to start your email list. Okay? So that's not a perfect lead magnet for this episode. However, it's, it'll give you the example. So I've created the content in terms of the free episode. I've created the lead magnet in terms of here's a natural next step, and then my lead magnet naturally leans and goes to my course.
So I knew when creating that lead magnet, where's that leading to? Now I'm actually in the process of creating a new lead magnet around visibility, which by the time this episode comes out, it may or may not be out, but at this point. Yeah, as I'm doing it, I'm not entirely sure what the natural next step is, and I've gotta make sure that's clear cuz otherwise I am bringing people into my world.
I'm attracting them onto my email list and then I've got nowhere to send them. And it doesn't always have to send them to a sale. It doesn't always have to go, okay, now buy this thing, because some people getting new to your email will not wanna immediately buy a thing. So understanding that next step.
So in all that being said, Do I still think PDFs still work? Well, if you've got those things that I've just talked about, if you're really fixing the problem, if you're really helping them, if it's a quality lead magnet and you understand what their next step is, I don't think the medium matters that much.
The reason I am not averse to creating PDFs is because they're one of the simplest things to create. It's one of the easiest ways to get started. Now, I have done quizzes. My quizzes currently paused, but I have done quizzes. I've done challenges. I haven't done a video series as such. I have been in lead magnets of video series, and they are immense.
The production that goes behind those other things is way bigger. So if you are getting started, I would much rather you got a PDF out there, A S A P, than spent forever trying to work out how to do a quiz or a challenge or a video series and recording all the videos and coming up with all the stuff.
So for me, I still think there's value in it. It more comes down to what you are actually giving them in it. If I said to you, I could literally tell you, how, to make a million, if I knew that I'd have done it myself, but if I could, you wouldn't give a hoot whether I said it was in a video or whether it was on a pdf.
You just like, give me the information, tell me now. So I think. Yes, there are fancier, more interactive ways of doing these things, but if you are getting started and even if you're not getting started, that is a PDF I've just sent you to like, I've done many different types of lead magnets. I still think there's no problem with doing those things as long as the content is good and as long as you download it and go, yeah, nice one. That really helped.
I don't think they're going out of date. I do think that if you can do other things, then they can be cooler. Quizzes gives you lots of information back, but I'll be really honest, one of the reasons I paused my quiz is there's a huge cost involved because my quiz is very technical. I couldn't have the basic version of the system that I used and therefore I have to have the more expensive one and I have to weigh up and go actually for the amount of leads I'm bringing in.
Is it worth me paying that money out? The new lead magnet I'm doing is an email challenge, which is just basically five emails over five days. And actually that's pretty basic. That's a good one to start with. When I say basic, the content isn't basic. The content's amazing, fyi. If you wanna be more visible and grow your audience and become bit more of a go-to expert in your industry, it's gonna be a phenomenal lead magnet for you.
However, the process of creating it, Is not that difficult. You know, you can just do five emails over five days and you don't even have to create a pdf. So like I said, it's not so much about the medium, it's more about the content and the quality of the thing you're putting out. So don't be disheartened when you see people going, PDFs are boring and they don't work.
They do work. They're only boring if you put boring stuff in them. One other thing I wanna say. So you might be listening to this thinking, yeah, great, I've got pdf, I've got a few lead magnets. So great. We're onto the next stage. So the next stage for you to think about is the customer journey. So you might have one or two lead magnets, but now it's time to think about where do people come into you in your world.
So for instance, I have people come into my world when they're just getting started, but I don't have anything at a Just getting started cost at this point. So my membership is $222 a month, or $2,220 a year. My executive club, which is my mastermind, is $444 a month. $4,440 a year, you get two months free when you sign up for the year.
And my one-to-one work is, well, that's negotiable on a conversation. But if you were to have the standard 90 day package that's around the $10,000. So I don't have anything that is a getting started price. So for me, when I say that some people come into their business with a chunk of money and that's fine, and they're willing to invest from day one and amazing go them, but lots of people normally have to wait until they bring some money in.
So for me, I need to think about my...
Today’s episode of the podcast is all about how to create content, and what you need to do to repurpose those ideas and really make the most of them.Over the years I have done a fair few episodes around the theme of content, and they've always gone down really well.So, I hope you enjoy it and as always, feel free to connect with me on my socials, and let me know what you think! KEY TAKEAWAYS COVERED IN THE PODCAST* The difference between long and short term content * How to maximise and repurpose your content * Finding the type of content you like creating
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Successful content creation is about consistency, not how frequently you do it.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEFind out more about joining The Dream Business ClubFind out more about 1:1 coaching with meTeresa Heath-Wareing InstagramTeresa Heath-Wareing LinkedInTeresa Heath-Wareing FacebookTeresa Heath-Wareing Twitter TranscriptHello and welcome to this week's episode of the podcast. How are you doing? Okay, so last week I talked about having online courses and the three things that I felt were super, super important to have in order to have a more successful chance at having an online course and selling it, and those three things, were creating content, building an audience, and making sure that you understand your customer's problem and the transformation there're after.
Because obviously that's effectively what your course is. You're helping them get a transformation. So what I thought I would do is this week I thought I would talk about content. Now, we've done a fair few episodes over the many, many, many episodes of the podcast around the theme of content, and they've always gone down really, really well.
And one of the things I thought about was the fact of like, is there ever any new content, right? Not only from a point of view of there is a ton of content out there in the world, and obviously I'm talking about my industry, but your industry too. There is so much out there. We are all content producers now, and we have Google and you can literally search anything.
So is there any new content from that point of view, but also what do you do when you get to my level of 285 episodes of the podcast? So effectively, like every interview was round an hour and every solo is probably less than half an hour. Like that is a ton of me talking for starters, you poor people, but also a ton of content.
We have talked about so much stuff, so what do we do? Like how do we keep coming up with content ideas or what do we do with the fact of we already have so much content out there? So today I wanna talk about that. I wanna talk about coming up with ideas and then what you need to do in terms of repurposing those ideas or how you make the most of them.
If you are serious in your business, if you are actively trying to grow and you know, be seen by more people, then content is one of the ways you're gonna do that. Even, and I'm gonna kind of stick my neck out here. Even with a product-based business, there is still content that you can produce. So what do I mean first off, by content?
I'm confident you all know by now, but let me just cover it of. So we've got long form and short form content. So long form content tends to be things like podcasts, blogs, articles, videos, lives, anything that's a bit more meaty where you're going into a bit more depth. Short form content tends to be things like social media, tends to be posts, tends to be kind of quick, short stuff.
So often businesses are pretty good at the short form content. They know they need to be on social media. They know they need to show up. They're not always great at the long form content. Now, I'm not gonna sit here and say you have to have long form content, cuz no one has to have anything. It's your business. You get to decide.
However, it is a very helpful thing to have, especially when you are in a knowledge based industry. If you are offering something that is based on your knowledge or that you think needs some explanations. Let's just take one of my lovely members of the club, one of my members does inflatables and soft play hire, and for instance, long form content for them might be blog articles around some of the common questions that they get asked.
So even with something like that where you think, well, I don't need a blog or a podcast for that, somewhere where they can go and get more confidence and more comfort around the thing that you are selling or how good you are at your service. So yeah, so I would recommend that most businesses have some kind of long form content.
Now, the first thing is you need to decide what you like to do. I do not like writing, therefore, a blog is not for me. I do have a blog on my website. If you go and look those three blogs written ages ago, I should probably just remove this now. But I tried. It really wasn't for me, and I'm just not big on writing.
You know, I do write, I'm gonna stop saying I'm not being write. I do do a lot of writing, I journal and stuff. But when it comes to this sort of thing, put me in front of a mic, put me on a stage. That is where my zone of genius is. Writing is not where that is. So the first thing to decide is what do you actually like to do?
And start with that. So if you like talking, then a podcast or a live might be good for you. If you like writing, then a blog might be good for you. So, and I didn't really wanna get into too much of like getting started cause I'm hoping lots of you are well and truly started with your long form content. But it's about then taking that bit of long form, which takes time and effort, and how do you then maximize that time and effort to really, really work for you.
Now one of the things I think I'm gonna do an episode on, like things I wish I'd thought about when starting a podcast. because if I was to start my podcast today, I'd do it very differently. Anyway. One of the things I was thinking about and, and maybe you guys should think about this too, is we are put in a world where I produce weekly content.
So every single week I do a podcast episode, or every week you might do a blog or that is a lot of work. So who says, we've gotta do it that often. So what if you did a podcast that came out every other week? What if you did a blog that came out every other week? What if you over went only went live every other week?
It's more about the consistency than how often you are doing it. And the other thing is, if you are spending a few hours creating a blog or you know, for me it's probably like 30 minutes for 20 minutes worth of podcast. Now, bear in mind, I've done a ton of episodes, so I can do this fairly quick. Although I have to say I yawn every time I do an episode.
It's really weird. So the reason it takes me 30 minutes or a 20 minute episodes cause have to keep pausing so I yawn do like, am I really finding myself that boring? I think it's like constant talking about anybody interrupting you. So if you are spending a chunk of time doing that bit of content, then why do one every week?
Why not do it every other week? But the thing is, it's not about, I think lots of times people will create a bit of content and do one post and go, there you go. I've created a blog. I put it on social media. Done. No, no, no, no, no. You've gotta be absolutely maximizing that content. You have gotta be pulling out as much as possible.
And if you've been doing anything for length of time, and if you have a team with you or you have processes that you put yourself in place for yourself, then this is what you should be doing. Like you should be trying to maximize the core bit of content, and if you have a team, brilliant. You have to do the core content.
Okay, I have to record the podcast. If suddenly one day one of my team turned up on the podcast, you'd be a bit like, what the what? So I have to record this bit. That's fine. That's my job. But I don't need to do any of the things subsequent. And you know, hopefully by now, if you've listened to the podcast for a while, I have a team who helps me with all that good stuff.
But we could be doing more. And you know, we often talk about this, and it's probably me who's to hold upon this, but like when you have a bit of content, so if you are doing a blog, for instance, You might wanna think about like what happens after you've done that blog? Okay. You created a post, you put it out.
Brilliant. Can you create a quote post from a quote that you've said in the blog? Can you start a discussion thread on Twitter? Can you do a poll on Instagram story about something you said in that blog post? Can you create a reel about the content of the blog post or a kind of discussion point, and then go, go read my blog post to find out more.
Can you create it as an article in LinkedIn? And the other thing to think about is, Not only do we have to choose our long form content in terms of what we like and what it is, i e I like speaking, I do a podcast, but we need to think about the social platforms that we're on and are we using them in a way the platform likes us to use them.
So for instance, yeah, great. Say I'll hold my hand. I'm not the best of this. Becci, my social media person has been kicking my butt to do reels and for whatever reason I seems to have a bit of a mental block with it. But we'll get there. But like, you know, I could be doing a reel for every single episode of the podcast.
I do. I could be doing a live with a guest if I have guests anymore. Like there is so much we could do round it and that you could do round it. So if you are getting to the point where you're like, do you know what? I'm really tired, or, I've done a lot of episodes and I feel like this is. Like doing the same thing over and over, then why not either pause.
And I had this conversation with someone recently. They had an episode and not an episode, they had a podcast and it went into like the hundreds of episode and they were like, I'm just falling outta love with it, but I feel like I need to keep it going. And it's like, you don't need to keep it going if you are falling outta love.
And this is the other thing. Yeah, it's all about consistency, but don't do something you hate and don't forget you still have all that content just because you pause and do something different or you know, whatever it is you wanna do instead, doesn't mean that all that content goes in the bin. She could effectively re-release an episode every week for the next hundred and something weeks, because that's how many episodes she got.
I have that much content. In fact, I was listening to podcast myself, Dr. Chatterjee, I hope I've said his name right, and I can't remember what his podcast called. Anyway, I was listening to his podcast and he does these bite-sized podcasts of old episodes, and I was like, brilliant, we could do that. Like, and, and in my head I'm thinking, how could I make that happen without me being the person to make it happen?
Because I know I'm the one that will hold it up. So it's about kind of really using that content and stretching it and exploring it and molding it. The other thing I want to think about, and like I said, this is where I am currently. You know, 285 episodes is a ton of episodes, so the fear is about repeating myself.
So what I did, Becci and I did Next Size not so long ago, where we went through the stats of the podcast and we looked at the ones that were really popular. And content is a really popular like subject. Whenever we do a content episode that seems to get really good download. So doesn't it make sense to do another episode on content?
This in itself is creating more content. You know, it like this weird, paradoxical world we're in. But what is it that really gets people talking? What is it that people really enjoy to hear from you or what episodes are most popular? And do it again? Like there's a part of me that would love to re-invite some people back on because they were such good episodes.
But whether I could get them again and if I, you know, it's a big thought for me to have really, but, but yeah, like what episodes are really good? Why can't you do those episodes again? The other thing that we thought about and we talked about is my opinions have changed a lot. Like I have learned so much in, and I can't, it's it 2018.
I started my podcast, I think it was 18, 19 21. Yeah, I think it is 2018, like me in 2018 and mean 2023 is very different. Like what I speak about is different. What my opinions are on things are different. So again, there's no harm in me going back to some of my old episodes and rerecording them because I have different thoughts and opinions now.
So this episode's a little bit all over the place, but the key thing for me to talk about is, one, you don't need to keep creating brand new stuff. Also the other way to do it. So let's say you are thinking about starting some long form content. Go to your short form content and see what work. So if you've done a social media post and it really resonated with people, or got lots of comments or started a conversation, then great.
Use that as a kickoff to do one of your episodes if you're doing a podcast, or go live and talk about the thing or write a blog about it so you can use it in both ways. Don't think that you've gotta sit there with a blank sheet of paper every time and try and come up with more ideas. So next week I'm gonna do an episode on lead magnets because I haven't done one for a while.
And in this kind of little theme that I've given myself where I talked about the online course and about, first thing is create content. Second thing, as an audience, I thought a lead magnet would be great. And one of the things I'm gonna talk about is do PDF lead magnets still work? Because there is lots of people out there go and they're boring, they're dull. No one wants them.
So that's gonna be the theme of my episode next week. Now, the very first lead magnet episode I did was episode number two. Don't go back and listen to it. I did. I regretted it. I sounded very professional, like maybe I should take some hints from the old Teresa. I think so. I was probably very nervous.
Also like there was a lot of stopping and starting and probably a lot of editing in those episodes. But yeah, like so why wouldn't I do another episode, 200 and something episodes on? So, Think about that long and short form. Think about how they can support each other. How you can extend short form into long form.
How you can tweak long form to drop it into short form and think about maximizing that long form content. You should be really, really maximizing it and in an ideal world. I wouldn't be doing something every week, like I'm in the habit now and it's the way it is and it's the way it always has been. And personally, I don't think I'd wanna change it.
And I think podcasts are a wee bit different because they are, they do tend to be a weekly thing, unless you do seasons and then you check a season out. but, If that means you get to maximize, I nearly said milk that content. That sounds horrible. If you get to maximize that content by giving yourself more space in between, then great.
Do that. Like that is cool, but make sure that you are trying to maximize it as much as possible, but also put those processes in place. So like I said, I have the team now and once I've recorded it the rest just happens. And that's, that's brilliant. I'm very happy with that. So where can you bring in some processes in order to maximize the content that you're putting out there?
Okay. I hope that help. I hope it's given you a few ideas. If you are starting on your content journey, as in you are looking at creating long form content and you need some help. Then do please come and check out the club, and if you wanna work one-to-one with me, do please check out coaching. I'll make sure all that's linked up the show notes, because sometimes this can be hard and sometimes you need someone to walk you through the process and get you going.
I've had someone just start, one of my one-to-one people have just created a podcast. We've done it in a very short space of time because I was able to do it in a very succinct, right, do this thing, do that thing, send me this, do this, and I'm really excited for it. I think it's gonna be amazing. So yeah, if you are wanting to start it, then come and have a conversation with me. I would love to help.
Okay. Have a wonderful rest of your week. As I've already mentioned. Next week I'll be talking about lead magnets. Do they still work? Is it still right to do PDF ones? What other ways can you bring people on your list? So if you are interested in that, then please make sure you check that episode out.
Also, if you have a friend that you think would find these episodes really helpful, I would appreciate it massively if you would share this episode or share my podcast, that would be so very kind. Okay. Have a wonderful rest of your week, and I will see you then.
Today’s episode of the podcast is all about the basics you need to know to create a successful online course.I’d love to know what you think, and whether an online course is on your goals for this year - please feel free to connect with me on my social media and let me know! KEY TAKEAWAYS COVERED IN THE PODCAST* 3 considerations to think about if you are going to create an online course * The value of you having a live element to your online course * Realistic expectations of success when selling an online course
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
There’s no such thing as a passive income, but you can create a recurring income, if you do it properly.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEBuild My List Online CourseSky Rocket Your Email List Growth Online MasterclassThe ‘Billy Basic Ads Course’ - Meta™ Edition Online Course TranscriptHello and a really warm welcome to this week's episode of the podcast. As always, I am your host, Teresa Heath- Wearing. I am very grateful to have you here listening with me today. So what are we gonna talk about today? If you are new to my world, the podcast now predominantly talks about marketing, strategy, tips, tools, but also with a whole host of mindset stuff. And I've done quite a few mindsety type episodes recently.
So I thought it was about time I did some practical stuff again. And one of the things that constantly comes up in my world, and this is probably because I'm an online business, is the fact of having a, now, I'm not gonna use the word passive income cuz fyi, there is no such thing as passive. But having a recurring income or an income that is from something that is created that can be sold over and over.
Now I'm not gonna make out like this is, you know, the easy dream and you can come rich it quick overnight, cuz that really isn't the case. However, there is definitely some real benefits to it. And one of the things that I'm talking about in terms of creating that kind of reoccurring income is an online course.
Now, often when I work with people on a coaching capacity, we are focusing on their main business, but always in the background and always as a thought is, how can I create something that brings me in some regular income? And often this comes down to a course. When we're talking about, like I said, I, I don't agree with the word passive because it's really not passive, but when we're talking about things like memberships, you have gotta show up.
I am in my membership all the time and I have to show up every week and every day and do the things cause it's my membership. That's what people expect when they join. I know that doesn't happen in lots of memberships, but it certainly does in mine. and that's what they're paying the good money for. They're paying for me to come in and help them and support them.
So that's not normally what my clients, my coaching students want. They want a course. So I thought it'd be really good to talk to you today about what are the things that you should be thinking about if you are thinking about having an online course or if you are at that stage in your business where you are like, do you know what, I'm killing it from a one-to-one point of view, or from a one to group point of view.
And I'm really loving what I do, but I really want to find another way I can bring in another element to my business. And normally this is the case. It's not normally the case with most people I work with that go, I wanna shut down my one-to-one or in-person side, and I only want the online and, and the course side.
They normally want it as an add-on, which is a great thing to do because the fact of if you've got, you've, you know, and not, if you have got so much knowledge and so much content that you produce. Like I know for instance, when I, when I first started coaching, I would suggest something or I would talk about a process and then think I could probably just come up with like a, a form or a worksheet or something for you to use, and actually that'll make it so much easier.
So then I would create it. So then when I spoke to the next person I was coaching and say, actually, you know, this could be good for you as well, I would then have the worksheet. So by the time I've done this so long and worked with so many businesses, I have created a lot of content, which you could turn into a course.
So this is where most people get come from. So there are really, for me, three main considerations that you need to think about if you are going to create an online course. If you are sat there thinking, I love my business, I'm very good at it, and now I want to find a way that I can bring in some additional income.
So the first thing is that you should be creating content about the thing that you do, which if you are like the people that I coach, then you are already doing this. I had an example once of, I was part of another group coaching program and I am a bit of a nightmare. I can't help myself. Like, because I have all these ideas and, and you know, I like to think I'm really good at what I do and I get good results.
So when I'm sat in a group situation and someone else is giving me advice, I literally have to sit on my hands and like hold my tongue. I just wanna give advice and I wanna give support, and I want to encourage, and I want to do all this amazing stuff, which I can't, cause it's not my, my space to do it in.
However, I was in a space once and this woman came to me afterwards and said, is there any chance you and I could have a, a call and, and inquired about being coached with me. This was quite a while back now. And I said, yeah, that's cool. So we get on a call and she said that the, the main coach, whose group we were in had said to her, "I need you to launch your whatever it is." and this coach was really kind of focused on people don't notch cuz they're scared. And they were so focused on that, that they basically blinded themselves to everything else. So she had started a brand, brand new business. She had done something previously.
She'd already had a business, but she had done something. She'd completely coveted, completely changed, and decided I'm gonna focus on this one thing now. However, she was not known for that one thing. She had no content, she had no following. She had no presence at all in that space. So basically it's like me walking into, I don't know designing handbags tomorrow and go, I'm gonna do a course on it.
Now I might know about it. I don't, FYI, literally just picked something up my head, but like, you might know about it, but no one knows, you know about it. So she came to me and we had a conversation and I said to her, in an ideal world, I would have you create content about this for some time, like three, six months.
Like that would be amazing to, to basically be sharing the world this is who I am. This is what I do. And, and proving that you are good at what you do. Anyway, the coach was very adamant that she had to launch and within a month and a half, I think it was, cause it had to be by the end of the quarter, she launched and sold it to three people, uh, which is amazing.
Well done. But two of those people were on the coaching program we were on, and one was a friend. And then she didn't launch it again and she pivoted again. And it's like, do you know what? If you just waited a bit of time and created some content, and I know that content creation can feel really, really long and boring and arduous, but honestly, like the first thing someone's going to do is they're going to want to see that you know what you're talking about.
And if there's absolutely no evidence of that anywhere. Then you are not going to give people confidence that you can teach them and help them. And also, one of the things I teach, and one of the things I work with, with not only the membership but also the people I coach, is we look at how you take people from that content through the customer journey to be a customer.
So again, the content isn't just there as a backup for when people find you. The content is designed to drive people through to your world. I have had people listen to the podcast for years and never buy anything from me to only suddenly appear like I didn't know they existed. And then they suddenly appear and go, I'd like to join your membership and I've listened to your podcast for years, and I had no idea.
So as much as sometimes and fairly I've had this conversation with Becci,, who does the show notes and does and does social with me. She's like, you know. We've gotta remember that like when the podcast is hard or when, cuz I, I'm really honest that I get a bit hung up with like the numbers and hate the charts.
Like the charts really get on my nerves because I am very consistent and I've been around a very long time and therefore I don't appear anywhere and it really winds me up. . Anyway, I'm gonna get over that soon. But like, you know, so when I'm feeling like that, I have to remember that the podcast is a great place for people to get to know me, get to hopefully like me, and trust me that I know what I'm talking about.
And who knows, today might be the day that you are listening to this that you go do you know what I'm gonna do that I'm gonna get in contact with you, Teresa and I'm gonna look at how I can work with you because I've listened to this podcast for a long time and now I'm ready to take action. So that's the first thing.
If you want to look at this course, you do need to be creating content, which I am confident you are already creating content. The second thing you need to do, and again, I will argue the talks with anybody that says this is not true, is you need to have an audience. Now, you can't sell something if no one knows it exists.
If no one knows who you are and what you do, you have to have an audience. I think it's Denise. What's it? I don't think it's Denise, the full Thomas. I know Denise Duffield-Thomas says this, but I'm just hopefully remember the percentages correctly. I might get 'em wrong. But she says it's something between like 1 and 3% of her email list that only ever buys.
And that's been the same when her email list was 500 people or when her email list was 500,000 people. It's still that percentage. So. You need the audience. You need people to know you exist. And even when you have a very loyal, amazing, wonderful audience, they might not buy. I know that very well. Like not everyone will buy.
Of course they won't. So you do need to be building that audience, and that's where your content creation comes from. Your content creation is proving to the world, you know what you're talking about. Is showing up consistently going, look, here I am, but also is helping convert those people into your audience.
In an ideal world, those people are going to be on your email list. So those people are going to have, so for instance, in some cases, and I haven't done it for ages actually, I've been a little bit off the ball and I need to, I am getting back into kind of kicking my own backside, but like, One of the things that that I would do on the podcast is I would talk about a given subject, and then during the podcast I would say to you, if you wanna know more about this, I have created this download or this video or this, whatever it is, and then I would send you to somewhere that is a lead magnet and I would send you somewhere where you can opt in to my email list.
And for me, it's funny, I, I did an interview with, oh man, her name just jumped out my head, Sarah. It was Humane Marketing, I'm sure it was Sarah. And we talked about the word lead magnet and she didn't like it and she called it something a bit nicer cuz it just sounds a bit faceless. And it is a little bit the name, but basically I also call it hand raiser.
You're basically saying, Okay, I really like that bit of information you gave me there. I would like to know more. So again, the content leads really lovely onto the audience and the audience is so important. This is why I have a course called Build My List. And it's funny cuz that is the only online course I have and it is an evergreen course.
You can buy it now at any point and you can learn how to create an email list. Little plug there for my course. I'll put a link in the show notes or just go to teresaheathwareing.com/buildmylist. But it's so, so very important. Honestly, if you don't have an email list or if your list is not growing very fast or you are struggling to get people on your list, then go check out that course.
Cuz honestly, it's, it's awesome. But yeah. So you need to create content. You need to have the audience. And then the final thing is like, these are like, your baseline is you need to have a transformation. You need to be clear on what the problem is that your customer has and what you can fix. Sometimes people wanna create courses that are content they wanna share and they wanna put out there without necessarily thinking about, well, is this a problem that my customer's got?
And is this something that they're gonna need help with? And they want fixing rather than, like I said, just thinking, oh, I'd love to do a course on this cuz this would be cool. Yeah, it might be cool, but are people actually wanting to buy it? Is that a problem that they're actually struggling with? So, and also the other thing is by having consistent content, by having an audience, you will start to understand what those people want and need from you, what the kind of transformation is that they're looking for.
So again, it's not just a case of, oh well, you know, it's better if you have an audience. You can really understand your customers if you have that audience. And again, I've heard lots of times you don't need an email list. No, you don't have to have one, but your results are gonna be significantly better if you do have one.
So, like I said, for me, the final one is understand that transformation, understanding what their problem is, what you can do, and how you can help them fix their problem. Now, some of the things that I find are really, really helpful and some of the things that have been more successful for me and some of the people I've coached is when the course is a live or has a live element to it.
So wonderful Michelle, who is in my community and is in executive club, she sells a number of different courses around Facebook ads. I will link up to her in the show notes, and she's actually gonna be doing a workshop soon. In fact, this is perfect. I, I didn't even think about this. She's doing a workshop soon about how to get more people on your email list through ads.
So basically using the knowledge that you've got for around lead magnet. And then promoting those lead magnets through ads and how's the best way to do it? So I'll link up to that as well. So do go check that out. But she's doing as a live workshop, I'm sorry. The reason I mentioned to her is because one of the courses that she does, she has this course called Billy Basics Ad Course, which basically takes you through the process of creating an ad with an ads expert holding your hand and it's live, and you literally build the ad and she reviews the ad and you look at the results together.
And that for me, I feel like is where, where the, the online kind of course aspect is changing and moving a bit. Now, I appreciate that if you want a residual income and you don't want that work, you want to effectively build it once and sell it over and over, then that isn't going to be the case. But then you need to be realistic about the amount of people who are gonna do the work or the amount of people who are going to complete it, and the amount of transformations you're going to make. Um, because I think I, I told someone the other day something like 12% of people who actually buy a course online, finish it. It's a really, really small percentage.
And again, you gotta look into why you're doing it. At the end of the day, it's not your responsibility to make someone do a course that they've bought. If they've bought the course and they know it's a complete self-study. Then that's up to them to do. It's not your responsibility. However, in selling the course, one of the things that I have found for myself and other people that have been useful is the element of live, the element of accountability, because basically that's probably one of the many reasons why people work with me.
It's for the accountability. I'm doing a challenge with my executive club at the moment, and every day I'm posting into our private group. Giving them something to do and keeping them accountable because they wouldn't do it if I wasn't keeping accountable. Now it's not the fact that they can't do it. They know what to do.
They're not stupid. They're smart people. These people in executive club, you know, they are working hard on their business, showing up, doing the work, but sometimes we need that accountability. I need that accountability. So that's why from a course point of view, that can be a real sales point and having that kind of personal feedback is brilliant.
But what I would suggest is if that's ultimately not what you wanna do, you might want to do it for the first few to really then understand actually, where are the questions, where are the transformations I'm looking at. What works what doesn't work and then you can help tweak the course.
So build my list. I did live I think four or five times before, it's now evergreen and anybody can buy it. So I am confident that A, it works and B, I've answered all your questions, so there we go. There is my brief overview about having an online course and really the three foundations you have to have in my mind in order to make it as successful.
Now, like I said, have there been people out there who have created a course and sold it without those things? Yeah, I'm sure there are. However, they are nowhere near or they would've been way more successful if they had actually, you know, had those things in...
Today’s episode of the podcast is all about your season of life and knowing how to create a business that you love and not what someone else is trying to tell you to love.I’d love to know what season of life you are in right now and how that impacts your business, and whether any of this episode resonated with you - please feel free to connect with me on my social media and let me know! KEY TAKEAWAYS COVERED IN THE PODCAST* how important it is, from a mindset, business and happiness perspective that you understand where you are in life and what you want from it * why you need to unlearn everything you have learned so far about how to build your business * what a coach should be doing for you and what they absolutely should not be doing * how your season of life can impact your pricing and what you charge * the questions you can ask yourself to discover what is important to you
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Everyone has different lives, situations and priorities – there is no one size fits all to running a business!
USEFUL LINKS Ways you can work with Teresa as a coachTeresa Heath-Wareing InstagramTeresa Heath-Wareing LinkedInTeresa Heath-Wareing FacebookTeresa Heath-Wareing Twitter TranscriptHello and a very warm welcome to this week's episode of the podcast. I hope you are having a good start to your week if you are listening to this on a Monday. Otherwise, I just hope you're having a good day regardless. I did an episode recently that got a really good response about can you really have it all? Which I'm super glad it resonated with people because it wasn't a very clear episode.In the case of, it was a hard question to answer because it really depends on you and what you want and what you deem as all having it all. And it got me thinking about an episode I did a while back, and funny enough, one of my teams said to me, That they listened to it when it came out originally, and they were like, it was such a good episode that it was what brought me into your world and it was about seasons of life.And I thought, I'm gonna do that again. But also, I've just been asked to speak, not just been asked. I'm speaking at an event in Edinburgh this week, not the week of this episode, coming out the week of recording it, and I have done a presentation all around marketing mindset and why it's so important in marketing to work on your mindset, which obviously is totally my bag, and I love the mindset stuff.And while putting together this presentation and also thinking about that episode of Seasons of Life and, and knowing how to create something that you love and not what someone else is trying to tell you to love. I thought this all sounds really good and I'm gonna put together an episode. So that's what I think I'm gonna focus on today.We're gonna look at how important it is from a mindset, business, happiness perspective that you understand where you are in life and what you want from it, and not to necessarily listen to the experts out there who tell you that there is only one way to have it and you should have, you know, you should do it this way and do it that way, which quite honestly drives me to distraction.So in this presentation I talk about why mindset's important, and I talk about the fact of for me, someone asked me what mindset was the other week or mindset work or mindset practices, and I described it as being aware and conscious and slowing down and really paying attention to things that you're thinking and doing and various things like that.But for me, it can actually change the, change the money you earn, it can stop you earning money and it's so very important. So when I was putting together this presentation about, you know, what should you do in order to have a good mindset, one of the things I put as number one was to basically unlearn everything you've been taught today.Because as I have said many, many times before, there are many experts out there who tell you, That you should or shouldn't do something. Someone contacted me the other day actually and said they wanted to work with me. They were looking at working with a coach, but other coaches told them they had to have a group program cuz that's the way it worked.That was where the money's at. That's what's so good. And it's like she said, you know, will you force me down that route? And I said, "I won't force you down any route. Do you want a group program?" "No." "Then no, don't have one." It really, really drives me insane where I hear other experts and other coaches saying they're coaches and they basically tell you exactly what you should do or tell you that the only way of doing it successfully is the way that they happen to do it.That's not a coach. Coach doesn't teach you what they did. A coach helps you understand what you want, gets you clear on what you want, and helps you create a plan for you to do that. So, like I said, number one on this presentation was basically I did the three A's and A was abandoned. So unlearn what you've been told and the reason I told people that they need to do this is because there's a lot of experts I had there with bs, like absolutely either lying straight through their teeth or telling you a truth that they want you to hear.So one of the examples I gave was the fact of someone wanted a webinar and they said that someone with an email list of something like 130 people sold a course online and got 30,000 dollars in their first go. Well, that's all they said. They didn't say whether they had a Facebook group. They didn't say whether they had a podcast or whether they had got like, you know, actually this course was really expensive and they only sold three. Like they didn't say any of those things. They just said small list got $30,000.So of course what happens, someone looks at that and thinks, great, I've got a small list, I can earn that. Tries to do the same. It doesn't work for them. And then where does that leave them? That leaves you and them thinking, well, it's me, isn't it? There's something wrong with me. I can't do it. The same with other experts out there.And funny enough, the example I gave on the podcast that I did a while back was that someone had posted into a group basically saying that, you know, Their line was, "You are not busy. You just don't have the wisdom to know what to do first." which I took huge umbrage to because I have a very busy life, as do lots of people who have other considerations in their life other than just their business.And this person in particular didn't seem to have any other responsibilities. They were young. I dunno if they're in their relationship, but they don't have children or anything like that. And it's like you can't throw a sweeping statement out there like that. You can't just go, this is fact because it's not, not for anyone.And. Yes, it was fact for that one person. But if you are trying to lead people, if you've got a voice out there and you are being an expert, then that is really flipping dangerous. The other thing it doesn't do is it doesn't take into account your business like, so again, when people throw these things out there, it doesn't take into account what you do for a business.It like some things will work really well in one industry and not in another, and it doesn't take into account your season of life. So one thing that's really important and my next step in this presentation was It's about a line. How do you get really clear on who you are and what you want? Because until you do that, it's really hard to then make a plan.So when we talk about seasons of life, we talk about who you are in the person of it, not just the business. And there are lots of people and, and I could argue that males find this easier than than females, but you know, I dunno that I wanna be so stereotypical, but as a female often, and I can only speak as myself as a female, we have, you know, obviously I am a wife to my husband.I am a mom, I am a stepmom. I have dogs. Jezz man, the dogs are so hard work sometimes, you know, I run a home like I have my dad who. I have to see and occasionally do stuff with, because me and my sisters help him out. My brother's special needs, like there are many, many things going in in my life. My daughter, however, is now 13, going on 23, and she does not take the care that a five year old takes when I first started my business.So one of the things that I love to do is travel and the season of life that I am in. It is much easier for me to travel with work than ever has been because my daughter is shared with her dad, my ex-husband. I can be away without any responsibilities. If my season of life was, I had got younger children, you know, 3, 5, 10, then it might not be that.You know that that's a good thing for me to do. It might not be that actually that is in line with that. The other thing comes when it comes down to pricing and charging and all of that jazz, because lots of people are so focused on grow your business, grow your business, grow your business, charge more, get bigger income.But again, the season of life in which you are are in dictates how much time and effort you wanna put into that. Because if you've got two young children at home, and actually what you want right now is to be able to do the school run and not work every hour that God sends, then your priority is not going to be earning loads of money.Now great. Yeah. We always want it however, it's the fact of actually, in order to do that, you would have to compromise another area of your life and you might not want to compromise that area of your life. And that is absolutely fine. That is no one's decision to tell you that you must do this. You must.There's nothing you must do. Whatever you decide you must do. Okay? That's it. And sometimes what we decide we still don't wanna do, quite honestly, but no other expert out there should sweepingly tell you, "This is what you should do." So for me, actually, you know, you might not wanna earn loads of money cuz you might not wanna work all the hours God's sent.The next thing you might wanna think about is that you might want to work with certain people who just don't have the budgets. To pay maybe what someone's telling you to charge. And actually you might like working with those people. You might really enjoy working with those people.Another classic one, I honestly, I could tell you these stories all day long, but another classic one I had, and I've told you it before on the podcast, was someone was advised by some experts that they would never make any money doing a one-to-one program. This person was a freelancer and they did social media for people and they said, you're not gonna make any money doing that.Like the only way to make money is to do a one to many thing. You need a membership or a course. This is definitely the route you should be going down. This is how you're gonna make money. And they came to me and they were struggling cuz Oh funny that it's not as easy to necessarily just make loads of money straight off the bat just cuz you produce a course if only.So they came to me and this, the, the experts that they were talking to spoke to them personally. So you would think that they had had a conversation with them, but no, this is what they told them. And. She came to me and I said, "Do you like working from home on your own and talking to a screen? What do you love about your business?"And oh, I love, she used to bike into town and have her meetings and have chats with people and meeting people and going networking and all of that jazz. And I said, and how would you feel if you worked just at home on your own with your computer, creating content? That sort of thing. She's like, "I'd hat it." And I'm like, "So why are you doing it then?"And it, I know it might sound really obvious, but the problem is we put these people on a flipping pedestal and it's about time they started to get knocked off, quite honestly. And I know that when I talk about this sort of stuff, I might be seen in the same vein as them. I hope if you're listening to the podcast, you know I'm not the same.Granted, if you went back and listened to some of the early ones, I might be saying some of the absolute rubbish that I now don't promote. But we learn and I change and, and I started the podcast a long time ago. But we, we put our trust in this person that we assume they know more than us. Now. Yes, if you like me, I've worked in marketing for years and years and years and years.I know marketing. I'm really good at marketing. However, that doesn't mean if something in your gut says, I don't wanna do that, or I don't think, like, I am gonna love doing that, that you should take my word over yours. You shouldn't. You should always listen to yourself, have faith in yourself that if someone says, you know, it must be done a certain way, that actually you can at least, at the very least, question it and question it if it actually impedes on other parts of your life and the seasons of life.So, like I said, It purely depends on where you are and what is important to you, and it changes all the time. And whoever you work with, whoever you give your money to, should be paying attention to this and asking those questions. So like I said, it's really, really important to think about, you know, that you align in, it aligns with your season of life.So some of the questions that you could ask yourself is what is important to me? So is having time with your family important to you? It might be having downtime and you might actually only wanna work a couple of days a week because you really enjoy a particular hobby. Is it that you wanna be financially stable or do you want to be seriously wealthy?Fyi, there is no right or wrong here. There is no good or bad. It is just up to you, your decision and just cuz I might want one thing and you might want another, does not make me right you wrong, or vice versa. You might want more time with your partner. You might wanna make a difference. You might wanna actually create something that changes the world in some way.You might wanna travel, you might wanna alone time. You might want to develop personally or give back or some spiritual practice, whatever they might be. So first question, what is important to you? Second question, what am I good at? Because that's really important. So again, forcing you down a route of doing something because loads of people have been successful, loads of people have been successful dancing on TikTok.I'm not doing it like I am not good at that. I am good at like busting a move in my house when no one is paying attention. Like literally that's it. I am not doing. And I know there have been some crazy successful people who have done that. That is not for me. So what are you good at? Are you good at speaking or writing or motivating people or making the really complicated, simple?Are you good at networking? Are you good at selling? Are you good at being on camera? Then the next question to ask yourself is, what do I like doing? So again, sometimes they don't always add up. Sometimes they absolutely do. But what is it that I like? Because again, If I like it, if I love it, then I'm more likely to do it.So when it comes to any kind of marketing or your business in general, like often people who succeed in business, they are so passionate about the thing that they do, and. You kind of sometimes have to be completely passionate because man, it's hard work. I dunno what else is gonna keep you going, but what is it that you like or love doing?Because if it's a pleasure, the podcast, I love doing the podcast, then it's not a chore. Yes, I might think, oh man, I've gotta make some times do an episode or sometimes I can't think of what to say. Who'd have thought? However, I don't dislike the actual exercise of talking to myself, you know, and creating an episode.So I love it. So actually that's something that I'm good at doing, I hope, and that I love doing. So that's a really good way to look at at what I can do. And then lastly, the other thing to ask you is what do I want? And this is probably the most important thing. What do you actually want from a business?What do you want from your life? What do you want? And like I said, this changes like it will change based on your season of life. But only you can answer that with the help of a coach granted, but a coach that pays attention and listen, not just teaches you how to do the thing that they did. So what do you want?Do you wanna take the summer off? Do you wanna travel the world? Do you wanna retire your partner? Do you wanna be famous in your industry? Do you wanna work part-time? Do you wanna build an empire? What is it that you want? And FYI that does not have to include an online business. I am so tired of people making out like the only way to be successful and the only good business out there is to have an online business.That is not the case. There are many successful people I know. Hugely successful people I know. Who do not have an online business at all and would never want one, and it would never work for them. So I think now I'm like, I'm trying to start a revolution. Like we need to really start paying attention to us on what we want, and working with people who will pay attention to that too.Who will not just go, "Hey, look, I was good at this so you can do it too." Or, and I have to say, and I apologize if you're a man listening to this, but if you're a man listening to this, I know you know you are my kind of human, there's a lot of males out there basically going, this is how you do it. Get on and do it from an arrogant male standpoint.And it's like, no. That doesn't work. Hustle doesn't necessarily work for most people. Like some people it will. Doing a morning routine that gets up at 4:00 AM and if you don't do it, you're lazy. Yeah. Try saying that to someone who's had like two kids waking them up halfway through the night. I had a great example given to me early, which is brilliant.Well like it's not brilliant and I'm not really laughing and smiling, but I am a little bit Marie Kondo if you've heard of her, she was the one who did like the special foldy socks things and Got you really organized apparently, and said she can't do it while she's got kids. Because obviously when she did it, she didn't have the kids, all the kids weren't older.Like so, and there's that saying of like,...
Today’s episode of the podcast is all about how to know when to grow your business to more than one team member, and what kind of roles you might want to consider having.I’d love to know where you are at in your business right now - whether it’s just you, you have a VA or a whole team of people - please feel free to connect with me on my social media!KEY TAKEAWAYS COVERED IN THE PODCAST● The common mistake people make when taking on a VA● How to know when to scale your team beyond a VA● The kind of tasks you could outsource to a team of peopleTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
If you do something more than twice in your business, you should not be the person doing it, because it's a process and a task.
USEFUL LINKSJoin the membership and access the Dream Business Growth PathJen Lehner’s, Front Row CEO courseBecci McEvoy, Social Media MarketerPhil Brett King, My Podcast AssistantBen Bellamy, Web DesignerTeresa Heath-Wareing InstagramTeresa Heath-Wareing LinkedInTeresa Heath-Wareing FacebookTeresa Heath-Wareing TwitterTranscriptHello and a super warm welcome to this week's episode of the podcast. I hope you are doing well. Firstly, I just wanna say thank you for some of the lovely messages that I have had on DMs and on social media about the change in episodes and how you're enjoying the shorter kind of bite size type episodes with just me.
So I really, really appreciate you reaching out, and now would be a really cheeky time to ask for a review. As I've told you before, The podcast because it's so consistent, it doesn't really do anything crazy amazing at any point. As in like, so when someone launches a new podcast, the, it can throw it high up in the charts cuz it had no episodes and now it has episodes, or it had no listeners and now it has listeners.
But when you are consistently churning out content and consistently showing up, it takes a lot of effort to actually get you ranking anywhere. Having reviews really, really helps. Also, if you know of someone who is in business that you think this might help, I'd really appreciate you sharing it. So just a little plea before we get started.
Okay. So let's talk about this week's episode and what we're gonna be focusing on. I've decided to focus on when you have a team member, how do you know when to grow to more than one team, team member? And how do you know who you need and what roles you need and that sort of thing? So let's just talk about sort of getting a first team member, the VA.
So normally a VA is the person that people get straight off the bat. They're the first team member they get. And one of the mistakes I find when people look for a VA is, and I remember someone once saying to me, I want them to be able to do all the website stuff. I want 'em to be able to create social media posts, do the scheduling, write some blogs, duh, duh, duh.
And it's like, gosh, this person's superhuman man. Like, seriously, how much stuff do you think they're gonna be able to do from a skill point of view? Because let's face it, we are not all brilliant to everything and neither will a VA. Now the idea of a VA is that they can do lots of different things, but you will find even with some VAs and others, some naturally are better at some things and like doing some things and some like doing something else.
I have one of my amazing students she bought on a VA and her VA's phenomenal in the sense of she creates social media posts for her and they're really beautiful and she schedules them and she writes the content and that's brilliant. However, she just fell on her feet because she found a VA who just happened to like and be good at it.
So that's not always the case. So if you haven't got a VA and you're thinking, well, what would I use them for? And I think this is. This is a common mistake that people, that people make is they think like, I've got nothing to give them. I dunno what I'll give them, but you are doing so much in your business every single day.
And there is a rule of thumb that I was once told that if you do something more than twice in your business, the same task or the same process more than twice, you should not be the person doing it because it's a process and a task, and you don't have to do that. And the idea is that you are putting more value on your time in the sense of you're doing things that only you can do and things that make you money.
So when you think to yourself, or you might be thinking to yourself, I can't afford to bring someone in. Well, how much do you charge out per hour? Or how do you make money? And therefore, should you be doing something that you could be paying someone less to do that thing? And it's not that you're giving someone the rubbish jobs.
People like these jobs. Some people thrive in these jobs. Some people want to do the things that you don't wanna do, that's what they're good at. So you're not sat there giving them all the rubbish, and you don't need to feel bad about that. You're just giving them something that they like to do. So let me start off by talking about some of the things that Johanne, who's my VA does for me now.
She's a full-time assistant for me, has been for a couple of years now, and is amazing and does lots and lots of things in my business. Now. When I bought her on full-time, the reason I bought her on full-time is cause I wanted the accessibility. I wanted someone there when I messaged them or when I emailed them, because if you're not paying someone full-time money, you can't expect that they are not sat there waiting for your email.
And now some VA some team members will be brilliant and very responsive and lots of my team members are and they're phenomenal. However, I knew I wanted to be able to say. You are working full-time for me, so I know I can email you within your hours and you will respond. I also knew that initially she would not be doing full-time hours and some weeks she still doesn't do full-time hours, and I'm okay with that.
Um, Because you've gotta build up to giving them stuff, okay? You can't just suddenly start them one day and then they're doing like loads of hours the next, because they've gotta get used to it. They've gotta know what they're doing. You've gotta hand things over. So I wanted to run through really quickly some of the things that I give Johanne to do.
So she does things like, she posts all the video replays. So when we do any training in the club, when I do a coaching call, when I do a mindset call, she will then post that backup in the club so people can go and watch the replay. She creates things like the Zoom events. She creates things like ad events.
So once I work out, when I'm doing things in the month for the club, I will literally give her the dates and she goes and does all the admin around that. She preps my emails. And you know what I worked out today? Oh man, I'm so bad. I've not sent an email for a couple of weeks. That is so unlike me. I dunno what's going on.
So I've literally just written at the top of my piece of paper where I've written notes for this podcast episode. Emails in big capital. Letters and I'm like drawing lines around the word as I speak because a bit later on I've got co-working with my exec club and that's what I will be doing in my co-working is writing some flipping emails.
But she will, I will write them and she will then schedule them and get 'em ready to go. She does things like, she used to do the interview process for the podcast, so when I had interviews she would do the replying and that sort of thing. She would put, she puts the podcast live, so she dissolve that admin side behind that.
She uploads the podcast to the website and to captivate she posts in the group for me. So for instance, if we've got, like this afternoon, I'm doing a mindset session in the group. So she schedules the post to remind everybody. There's a mindset session. She does things like downloads, invoices for me that I then have to upload to my invoice thing.
And she schedules loads of stuff for me. So there are loads and loads of things she does and more than what I've just given you on that list. But like I said, it wasn't like she started day one and I gave it her all on day two. So there are millions of things you could hand over. You've just got to give yourself a chance to think about it.
And then also, Know that you are going to have to spend some time doing it, but honestly the time spent will come back tenfold cuz I know that's often the excuse. Well, I would hand it over, but I could do it just as quick. Yeah you can. And sometimes you can do it better. Like no one will do your business better than you do a hundred percent.
However, you can only do so much and having all these things to hand over has freed me up. Immensely. So when do you know that you need someone else and when should you start to look at taking someone else on other than just your VA? Now obviously you've got the options to up the hours to your VA, so they could be doing more hours for you a month.
And again, like I said, they don't have to be full-time. Johanne was, she wasn't my first team member, so I was ready at that point in order to pay a full-time. So in my experience, you normally have a situation where the VA either moves up in their skillset and in their hourly pricing and whether they increase that hourly pricing for you or not.
But I know this has happened to one of my Exec Club members recently where her VA has more moved more to an OBM role, and therefore whether that person decided to increase the monthly payment or the hourly payment, I should say, is kind of by the buy. The key thing is they might not wanna be doing the things that they are doing.
So if they are moving up and going to know what I can serve you better, doing the more strategic stuff. Doing the more planning things, then one, they might not wanna do some of the more admin tasks, and two, you might not wanna pay them at that rate to do those admin tasks because it doesn't necessarily take someone of that level to do some of those admin tasks.
So like I said, you've either got. That they've moved up and they're increased in their prices and therefore actually there are things that you could take off them in order to give someone on a more admin level and they come in at a more strategic level, or they really like the level that they're at and they don't wanna do the strategic stuff and they don't wanna move up.
And actually, this was a conversation I had with Johanne when I. When the lovely Becci used to work with me, went to Australia and is having a lovely time cuz we are still very dear friends. When she went to Australia and I wanted to replace her. I had a conversation with Johanne, I said, do you wanna step up and do this kind of work now?
And she said no. And I was more than happy with that and she was more than happy with that. So it meant that she wanted to stay where she was, but I needed some additional help in a more strategic point of view. And therefore I bought in Angel, who is my online business manager. So now I have my, I have Angel's online business manager and Johanne as my VA. Angel is not full-time far from it.
She's X amount of hours a week and Johan is full-time. But often what happens is, and also one of my prerequisites for bringing an Angel was that she had to be able to manage Johanne. Now, it's not that I don't speak to her or deal with her, I do all the time. However, what will often happen is me and Angel will have a call where I will physically talk with her cuz that's the way that I communicate the best.
And then Angel will make a plan and then pass the bits that she needs to and can over to Johanne cuz she has the capacity. But then Angel can take the time and explain to Johanne what we need. And she's the one who makes sure it's being done correctly. So like I said, that's often what comes next, but. There might be other areas that you wanna bring people in and they might be very specialist areas.
And the reason I say this is because. Often these people who do specialist things are better than you at it because that's what they do for a job. And even though they might cost more per hour than a VA, the fact is they're probably gonna do it faster and they're probably gonna do it better because this is what they do all the time.
So the other people in my world, who I now have is I have Becci, a different Becci, Becci McEvoy, who does my social media. She also does the show notes to the podcast. So she's listening to this so she will tag herself in into the show notes. So she does all my socials and she does the show notes. Now the reason she does the show notes is cuz she's good at writing and because so much of my socials come from my podcast, so she helps create all the socials with me and she schedules them, but she doesn't, and I'm sure she wouldn't mind me telling this, but she doesn't necessarily personally schedule all my posts cuz she doesn't need to do that, that doesn't need her skill level to do that.
So she will have someone in her team to help schedule all the various bits. Becci's skill and Becci you know, zone of genius is coming up with content ideas, creating the content, writing the content, and helping me plan out what we're gonna talk about. Her. You know, I'm sure she's perfectly capable and has the zone of genius to schedule stuff, but she doesn't have to.
And from my point of view, and I think this is probably a good thing to say to you guys that are freelancers that worry, well, should I give my work to someone else? My point of view and has always been the point of view, I don't care who does it. Like, I really don't, as long as I have that point of contact and they are responsible, that's all I care about.
So Becci is responsible for the social side and the, the show notes. I, I know she does the show notes, but if something was to go wrong, then I go back to Becci and I have that discussion with her. Whether she did it or not is, is not really a concern of mine. It's just the case of she's my point of contact.
So if you're a freelancer and you're like, well, I could really do with someone to do that scheduling, or I could do with someone to write those blogs, or I could do with someone to do something else, but I don't wanna, cause I feel bad cause I'm charging for the service, you are still responsible for that service.
You are still reporting to your client. If your team member does something that is not great, you are still responsible and you've gotta fix it. But don't think that you have to do everything so, So, like I said, one another area which I outsourced was obviously show notes cause I hate writing and the socials because Becci is way better at me in terms of being creative and coming up with ideas.
The other thing that I outsource is Phil who edits this podcast and even though Phil will be listening to this, is he edits this. I will get Becci to tag Phil in. Again, Phil edits the podcast cuz he's way better than me and way quicker than me. And I don't need to do it. No one has sat there going, Teresa, I really wanna see your skills and how good you are editing.
It doesn't have to be me. And even though the podcast is one of the most expensive things I do from a content point of view, it's worth it in my eyes. And actually, it's not that extortionate. Do you know what if I was to actually do all my own podcast stuff. I probably wouldn't produce a podcast a week.
I can tell you that for nothing. And then the other area I've got, and I've had other areas, but this is where I am today, is website. So I have Ben who does my website stuff and does my landing page stuff and does elements of active campaigns. So when we want to take a payment, he will connect the website to Active Campaign.
Now, I didn't always have these people obviously. When I started the podcast I edited it. I don't think I ever did the show notes to be fair. And I used to pay an obscene amount of money cause I used to get like a full on copywriting agency to write the show notes. I dunno what I was thinking. And I really didn't need someone who writes copy for a living and website copy and sales page copy to write show notes because basically it's.
I, I'm saying this, I'm where Becci's listening to this and she's like, it's not just something, there is skill in it Becci and I appreciate you greatly, but I used to pay a huge amount of money for copywriters. I feel like I dug myself into a whole now and Becci's going to write something horrible in the show notes, which I don't look at because I trust her implicitly.
So yeah. So. That's the kind of people that you might be looking at next. So like I said, with your, with your VA that'll go one of two ways potentially. Either they love what they're doing, but you need someone in a more strategic level, or they love the strategic level and therefore it doesn't make sense for you to pay them at that level or for them to do the more basic work.
And therefore you might wanna give the admin work to someone else and bring someone in under them, and then it's those specialist areas. So is it that if you are producing something and you hate it, but you know it's working really well, what points can you give out? And like I said, anything that has a process, anything that has a process that you are basically doing the same thing over and over does not need to be you.
And you, I've talked about my podcast process before and I've explained, you know, how many people touch the process and that all I have to do is this bit. And that is music to my ears. And like I said, in terms of growing, that's the way you are going to grow. You know, you can't do everything unless you are just going to increase your hourly rate that you charge people and you don't have any admin.
Then I. I really struggled to see how people can grow without getting some additional help, without getting some support. So if you are new to this...
Today’s episode of the podcast is all about how to cut through the noise of ‘experts’ telling you what to do, and how to choose whether someone is worth spending your money with.As always, I’d love to hear your thoughts and experiences, so please feel free to connect with me on my social media!KEY TAKEAWAYS COVERED IN THE PODCAST● The different types of experts you can get help from● The questions to ask yourself before spending money with an ‘expert’● The importance of a good coachTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Knowing what you want will really help when trying to work out who you want to work with, or who is worth spending your money with.
USEFUL LINKSTeresa Heath-Wareing InstagramTeresa Heath-Wareing LinkedInTeresa Heath-Wareing FacebookTeresa Heath-Wareing Twitter TranscriptHello and a really warm welcome to this week's episode of the podcast. How are you doing this week? Seriously, how are you doing? How are things? I've got the feeling that as I'm asking these questions, you're answering me. I do that. Do you do that? If I get a voice message or if I'm listening to like an audiobook or a podcast and they ask something or they say something, I talk as if they can hear me. It's very odd.
Anyway, please tell me. I'm not alone on that. But yeah, just in case no one's asked you how are you doing, feel free to drop me a DM and have a chat with me. I'd love to know. I'm going through a bit of a phase at the moment with the podcast where I'm talking about things that kind of I'm passionate about, or I think is important to talk about, which sometimes means they're not necessarily the easiest conversations to have, or they're not like the most, you know, here, do this one thing and this all make your world better type things.
But I think they're really important discussions. This sometimes makes me feel like a bit gutted that I am not interviewing people because sometimes these discussions are better had with people. But I will pretend that I'm having a conversation with someone and you can pretend that you are having the conversation with me and then, uh, All will be good in the world. But these are the kind of conversations that, you know, I'm happy to have on Instagram lives.
I'm happy to come and have conversations on your podcast and your group on stages like, because I feel like some of the things that I'm talking about and that I'm passionate about are really important that we are talking about this stuff because I feel like the business world. Has a bit to answer for as well as the online world.
So I feel like more voices that we can get out there having these conversations the better. Also, as a side, if you've been following me on social media, you'll be seeing that I have been reminding you lovely lot that I speak. That's part of my job. That's what I do. I think I'm okay at it. Let's hope so, and I am trying to do more of it this year.
In fact, I've set myself a really big task of how many podcasts I want to get on and how many stages I want to get on this year, and I really want them to be like in person stages. Obviously always happy to do online stuff. So this is my request, if I may. If you have a podcast and I have not been a guest and you would like me to be a guest, I would love that.
If there is another podcast that you think I would be great for, and you know the host, then please ask them or DM me and tell me about the podcast and I will reach out to them. If you have an event and you want me to speak at it, do not freak out. If you think I'm gonna cost you a fortune, I'm happy for open for conversations.
I just love it so much. So yes, I'd be more than happy to have a conversation with you about speaking on your stage. If there is a group that you want me to speak in or an online thing. Whatever the size I am more than happy to do so. So yes, that's my little pitch for speaking and podcasts and that sort of stuff.
So today my passionate conversation is about how to cut through the noise of other experts telling you what to do. Now, the irony is not lost on me, that I am an expert, supposedly, depending on what day you catch me, and I sometimes tell you what to do. So I appreciate how ironic that is that I would do a podcast titled or talking about how to cut through the noise of other experts or of experts altogether, including myself if you so desire.
Now. So why am I doing an episode about that? Because one, I would hope that I would put myself in a kind of category. Two am I saying that all experts are talking utter rubbish? No, I'm not saying that. I'm not saying that at all. However, I do think it's about time we talked about the experts. Okay. And. Whether we should be paying as much attention to them as people have done.
And when I say attention, I also mean money because that's kind of the key thing. Excuse me, my dog is jumping up at my, my leg is trying to tell me something like, because that's what it often comes down to. It's not just us listening to them on free platforms or on social media. It's the money that we end up paying.
And believe me, as you Well now, I've paid a lot of money over my time, so. So, yeah. So are all the experts talking outta rubbish? And should we not give them any money? And why do I think that about all the others and not about myself? Well, I'm not saying I don't think that about myself necessarily. I can only hope that I am different in the sense, but it doesn't always mean that what I say is right either.
So, If we are ignoring them, who should we listen to and how on earth do we get help for the things that we need help with? I know it's a very complicated subject that I've started here. So the first thing, as always, and I keep going on about this, but I'm a huge advocate of making sure that you do this.
It's about understanding what you want. Okay. That's really keen, and if you don't know what you want, then you need help to help you come to that conclusion on your own. I can't tell you that. I can give you tools and strategies and mindset exercises that can help you come to some decisions, but I can't tell you what you want.
So knowing what you want will really help when trying to work out who you wanna work with or who is worth spending your money with. I think I wanna start by saying that there are different types of experts. So I think you've got like the experts that have big, massive communities and normally charge quite a lot for their communities. And I think from that point of view, it depends what help you want.
Now, if you are looking at their stuff, thinking this'll be the thing that's gonna fix everything, then no, it's not going to. If you have, so let's take, oh, I don't wanna say any name because I don't wanna like, you know, people think that I'm maybe not being kind about them, but in or, or choosing them because I think you should go to them.
But let's just say someone is teaching something very practical, right? And you have already identified that you want to do something in that area. So let's say someone is teaching you how to do a membership and you've already identified you wanna do a membership, then that is very different, right? You identifying you want a membership.
Or you think a membership would be good for you and someone can teach you how to do that, that is different. However, you have got to do the work. Okay. Because those sorts of things, those kind of like large group stuff, there's no accountability or very little accountability, and there's very little interaction with you and the expert. Okay?
So if you know that you just need someone to go do this, do this, do this from a very practical point of view, then that could help. Okay? If you are a bit at sea and a bit lost as to whether you should do something, then that's probably not gonna give you the answer that you want.
So if you are not entirely sure about where your business is going, then you probably need something a bit more one-to-one or want a small group for sure. So the first thing I would say when looking at maybe this size, not the bigger, and also if the bigger size, like. Just know that you won't be seen. So if you need that accountability, some people don't.
I have to say most people do, and I do a hundred percent, which is why I have a coach rather than in any, and I have a few very small mastermind things that I've put together with people that I know. But other than that, I don't pay to be in any big memberships or in any big masterminds.
And there's a part of me that finds it a little. Not cliquey. Yeah, no. Maybe cliquey like some of these masterminds and I get it right. I get that. If you're gonna do a mastermind, then you need people who will add value to each other. However, in my world, my next level, my executive club, They are all very different and they all have different incomes and different businesses and they all have something to offer.
So it's not a case of they've gotta hit a certain salary bracket or have a certain size audience. And I think sometimes when Masterminds are asking that, it feels more like, uh, It feels more like a click. It feels more like, what can you do for me than doing something altogether? And I've seen recently some really big names in the business online marketing space. All hanging out together. And it's all like, they're all happy because they've all got the same audiences and it's like they're all selling to each other's audiences. And that's fine. And I, I don't feel like that's right. If you wanna learn, you wanna learn. If you can add something to the group, you can add something to the group.
It shouldn't matter in my eyes. And I know someone will disagree and that's fine. But it shouldn't matter what you are earning necessarily because some of the businesses I have in my group, in the exec club, they aren't earning six figures, but because they don't want to, because they wanna spend the time with their children rather than never see them.
So, Again, it really does sort of play into where they are in their life and what they want. So anyway, so if you are gonna look to work with someone, the things that you need to ask yourself is do they get to know you, who you are, what you do, and what's important? Cuz no one can give you advice if they have no idea what your business is or no idea how you like to work or no idea what's important to you.
And anybody that tries to, I tell them to zip it, quite honestly, or to go do one. If you are working with a coach or working in a small group mastermind or something, then the person who's facilitating it, ie. in my world, me, needs to get to know you because I can't give you any advice unless I understand who you are, what is important to you and what you do.
Now, I come from a background that is in marketing of loads of different industries doing loads of different things, so I find it personally quite easy to jump from one thing to another and to understand many different industries and many different customers. . But if they're not willing to understand that, they can't give you the advice.
If they haven't asked you more questions than you ask, then there's something wrong there. So for me, you know, a key thing would be how much do they ask me? How much do they wanna know me? How much do they get to know me and my business? Then the other things I want you to think about is when someone is suggesting something, whether it be in that group thing or whether it be in like a smaller group or a one-to-one.
Do you love it? Now, you can be scared of it. You can be fearful. It can push you out your comfort zone. But do you hate the idea of something? Does it not fit with you and who you are and your business? Because if that's not the case, they're not listening to you. So, Yes, I can suggest something to someone in my world and go, I'd like you to try this.
And then they, they can go, I don't wanna do that. And when I get to the bottom of it, because that's the whole point of being coached, I'll get to the bottom of it. If it comes down to a fear and if I took away the fear, they'd be more than happy to, then I might push them to try it. But if someone is suggesting to you to do something, so let's say you have a blog and you really enjoy writing, but you really hate speaking, and then someone tells you, you shouldn't do that.
You should definitely do a podcast or a YouTube channel and you just think, well, that's not my bag. Then why are they suggesting it, like, I, I don't like doing blogs. Like I, I tried. I do try, I do have a blog on my site. There's like three blogs on there. I know I'm terrible, but it's just not for me. I'm much preferred talking, so if someone came to me and said, right there, you need to write blogs or whatever, then they don't know me, do they?
They haven't sat and listened to me. They don't know who I am. They don't know where my skills are and where my weaknesses lie. So you need to be able to have something that fits with you. They need to be able to understand you and you needs to fit with your business. And again, does it overall make you happy?
Like what they're helping you build, what they're helping you come towards? Is it making you happy? Because if it's not, what is the point? So I think. That was my first thing in terms of like, if you are going to work with someone slash give them your money. And then in terms of cutting through the noise from a, listening to someone's advice, like so you know when someone comes online and they're like, oh my God, I did this one thing and it was amazing, and now I've done this.
And suddenly everyone thinks, oh my gosh, they did this thing and it works. I'm gonna have to do it. No, no, no, no, no. Like I said, if you have a coach, you go back to the coach and you say to them, I saw this thing, this person did this. What do you think? Would it work for me? Would it work for my business?
And then have that discussion with them. I think for far too long we have been putting the hands of our businesses in other people who quite honestly have no idea what we do, no idea who we are, and no idea whether we're any good whatsoever. Because I've got some people that I've worked with in the past that their products or their offering just wasn't right.
Like, so they could have had the best marketing in the world, but actually their, their offering just wasn't right for whatever reason, it could have been that they were trying to do something they didn't wanna do. And I've definitely had that. I've had people come to me who were doing something because that's what an expert said they should do to make loads of money.
And lo and behold, they weren't making loads of money and then they didn't actually like it in the first place. So, like I said, for me, one of the reasons I am moving not away, I still have my group stuff and I love my group stuff, but the reason I am not. I'm gonna cap my numbers on everything. And these aren't big numbers.
These are like, my captain number for executive club is around the 20 top twenties, so 28, 29 people, no more than that, like because I couldn't possibly give them the time I need to give them and understand all their businesses. For the main club. Obviously they don't get me as much as exec club do, but the main club, I mean, I wouldn't get it passed.
I don't think I would do past 150, 200 because again, how can I know these people? How can I give them advice? How can I give 'em the time? That's my dog squeaking a toy. I'm so sorry. I never squeaks it. That is hilarious. I dunno if you heard that, but Yeah, you can stop that now Teddy. Thank you. Anyway, uh, perfect timing for me to finish the podcast as my dog comes over with a squeaky toy.
So, yeah, so I just wanted to kind of give you a thought. Some of these people who are, we are giving too much influence over us in our businesses and to kind of go, you know, what's made the difference. So for me, what's made the difference in my world is having my coach, is having that person who knows me, understands my business, understands who I am, where my superpowers lie.
What I actually offer and can give me a objective, not objective, that's not the word. Subjective. Dunno if that's the word. Oh, I can't think what the word is, but can give me a proper, informed view on something. So if my coach, which she has done, tells me to put my prices up, which I have done. Then I am tended to go, you know what you're talking about cuz you know me, you know what I offer, you know who I am.
If some random just goes, you should be charging more for that. Like, no, no, no, no. So. Hopefully this has given you something to think about. I'm just, I'm starting a like campaign on, we need to be more careful of who we work with and who we give our money to because some of these people do not deserve it one little bit.
And I want you to be successful and I want us all to be successful and we need the right people around us if we're gonna do that. So, and I'm here, so if you want me, you know, I'm here every week with the podcast. I'm in the Club. All the time. It's my world executive club. If you are ready to put more work in, and if you really want to go far and you're ambitious and you are willing to invest in yourself and your business, then look at coaching one-to-one with me, cuz I've worked with some phenomenal businesses and seen some awesome results.
So me and my squeaky dog. Dog's not squeaky. The toy is. I'm gonna leave you to it for another week. Have a wonderful rest of your week, and I will speak to you soon.
Today’s episode of the podcast is all about whether you can really have it all!For those of you who have been listening for a while, you’ll know that I’m fed up with the lies being spun by the online world to get you to spend money with them; and it’s got me thinking about whether you really can have it all.Tune in now to hear me share my thoughts on whether having it all is a marketing lie, an unrealistic goal, or something that we should all aspire to achieve.As always, I’d love to know what resonates with you and what you think, so please feel free to connect with me on my social media!USEFUL LINKSTeresa Heath-Wareing InstagramTeresa Heath-Wareing LinkedInTeresa Heath-Wareing FacebookTeresa Heath-Wareing Twitter TranscriptHello and welcome to this week's episode of the podcast. How are you doing? So, a couple of weeks ago I had little rants on my Instagram stories. Because I got, I got distracted with some things online as we do, and in fact, I hadn't looked at it. Someone had pointed it to my attention, which is sometimes a little bit frustrating because of the fact of, I purposely mute things so I don't get distracted.
Anyway, and basically it was someone making out like their life is perfect and their business is perfect and they've got it all sussed and everything is wonderful and you can have what I have if you pay me money type thing. You've seen it before. We know this world very, very well. And it's got me thinking about the kind of can you really have it all?
Like, is this a unrealistic goal we are setting for ourselves? Is it something that people lie about or is it something that we can actually have? And I guess the first thing that I have to think about in answering this is what does that really have it all mean? And the truth is it means something different to everybody.
My version of having it all, whatever that sentence means, could be completely different to your version. And this is something that I am like championing again and again and again. That it is very hard for people in the online space offering a program or a service that's a one size fits all to justify, justify is not the right word to well, in my mind how they can promote that it'll work for everybody. Cuz it can't because you are different. I'm different. We learn different ways. We have different things that, you know, change our lens on life and what's important or how we see things.
So I am becoming more and more passionate about doing smaller group stuff. Now, I won't lie. When I first started in this online world, I believed that having it all meant having a humongous audience and a humongous membership, and this dream of recurring income, which meant that I could sit on a beach and work, which as we all know, is not as easy as people make out.
And I dreamed and, and imagined that that's what I wanted. And I tried really hard in the early days to get out there, build my audience, do all that stuff. And as time's gone on, I've come to realize two things, three things, many things. First, I've realized that it's not as easy as everybody makes out. Fact.
You know that, you know that I happily promote this. Two, it doesn't necessarily work like doing things on mass, mass thing doesn't work and often people don't take into account you. Well, they can't take into account you and what you like and who you are and your background and your view on the world.
And when they do try to do that on a mass level, it's damaging. I have come to learn that we are so complex. We have individual lives and upbringings and experiences and traumas and all of this sort of stuff, and opinions and views and impacts on our life that when someone tries to do something on a mass level. Like, let's just take someone like Tony Robbins when he basically says, you know, you've gotta get up and you've gotta do the work and you're being lazy. Uh, like I'm not quoting him ver verbatim obviously, but when he says something like that, There could be a number of reasons why someone isn't hustling or doing the work or showing up as they should be.
So many reasons and that is so damaging cuz what if you are depressed? What if you have a chronic fatigue illness? What if something? You know, you are hustling at the detriment of your family or your health or that is damaging. So, like I said, one reason I've come away from it is cuz I realized that it wasn't as kind of available as people would like to make out.
Two, I just don't like it. Like I don't wanna be a number. I like to be seen. And as you know, I say this all the time that I like the, the phrase that I stole from Mary, my coach. I see you, I hear you, you matter. That's how I like to feel. If I give my money to someone, I wanna be seen, I wanna be noticed, I want to be included.
And whether that's a group thing or not, I've just done a group vision board workshop over the weekend, a couple of weekends ago. And even though it was a group, it wasn't a humongous group. I think there was like 40 odd people there. Even though it was group, I felt seen, I felt I was given time. I could ask questions.
I'm also doing another thing. I'll share it on my socials. It's, it's in a you work. It's, I'm doing some pretty heavy stuff at the moment, which will all come to light, I'm sure in future episodes. But for me, You know, again on that, there's like a hundred people on that call of a Thursday night when I get on it.
But he allows people to talk and give their thoughts and he listens to them and, and the community supportive. And so again, like it, some of these things can be done in, in a way, but on a mass level can't be. So, like I said, that became really important to me, having spent all this money with all these people who literally wouldn't know me from odd then, which is sometimes a lie cuz actually.
Some of them do know me, but it's because I've put myself in front of them. If it was down to me communicating in a Facebook group or then I'm rubbish, there's no way on this earth I'd be able to do that cuz that is just not me and how I work. I like talking to people. I really struggle with online communities, which is weird cuz I have one, but hence where I do coaching calls and things where I physically speak to people and sometimes people will ask question and I'll voice DM them an answer.
So they might ask a question in the group and then I like do a voice DM to them personally or in the group or whatever. Anyway, so I, I've come to realize that I don't want to offer that mass thing because actually it doesn't work. It's damaging and unless you are literally saying like, "How do I do this thing?"
And they give like a very practical response, then I don't know how people really develop from that. Also, with the courses and things, the only course I offer is a very practical course and it's a follow me along, so there's always an element of me live, so I can give you my thoughts and opinions. So yeah.
I've decided that I want a smaller thing and I wanna push the one-to-one more because of the fact that I know that's how you get results. So I've changed up my coaching packages in the sense of, you can now just approach me about coaching and we can work something out from a time and, and, you know, kind of what you're looking for, point of view.
So anyway, the whole reason I got down this whole rant of, of me and my business and, and not doing mass stuff is because I'm talking about can you ha really have it all? And like I said, the very first thing is, well, what does that mean to you? So having it all, for some people will be earning a modest amount of money that provides them with the life that they want.
It might be providing them with a good amount of money, but only working part-time. It might be that my version of having it all is earning a huge amount of money and flying around the world every other week. So that's the first thing. It's getting clear on, you know, what is your all, what is it that you really, really want?
And then can you have it? Is it a fallacy? Is it real? Can it actually be a thing? Well, I think when I was thinking about this, because I have just come on to like just pour out my brain on this subject, but when I was thinking about it, I think there's always an element of compromise. There has to be an element of compromise. Because we all know that when you choose to do one thing, you're stopping yourself doing something else.
So there are times in my world and in my life where I feel like I've had one thing really under control and really good and successful and some other thing has not been quite that way. So I feel like it is a kind of well, I had some training in the club once and he talked, it, talked about it in terms of like a work life negotiation.
And I do feel like that's what it is. It's about having almost like what's the minimum I'm willing to put up with? What's the minimum that I want for my life? And then anything else is a bonus like. If you are going to grow your business to a certain point, you know that you might have to spend less time with the family, or you might have to spend less time with friends or having downtime.
You know there's gonna be an element of that. And if that's short-lived, then that's fine. And if you know it's gonna be short-lived and that's the objective, then fine. However, if that's everything always, then maybe not. But again, it depends what you want. If that's what having it all looks like to you.
Cuz some people, they'll just want the money in the career and that's it. They will have it all. Some people want the family and the downtime and working part-time stuff. So again, like I said, it really, really depends what having it all means to you. But I think, like I said, whatever that looks like to you, you need to have some kind of, I'm not willing to drop below these.
Like I know I might have sync or I know things are not where they should be if I am dropping below this. So for me, in terms of having it all, I think I have to think about things like, do I have a job that I flip in love? A hundred percent? Like I love what I do. I talk about this all the time. I'm really, really grateful for the members I've got.
The beautiful humans that are in my world, that I've made friends from them that, you know, I hang out with them. That these are people that I want in my world. So I've got that. I have a beautiful house and a lovely husband and you know, lovely children and pets and that sort of thing, so, Yeah, you could argue like, have I, you know, I have it all from my view of what that is.
But the thing is, does that mean that it's always perfect? It's always the Instagram dream that everyone makes it out to be. Absolutely not. Like so far from it, it's not true. I think this is the thing. It's damaging when people go on to go, look, I've got this amazing, perfect life cuz there is no such thing as a perfect life.
There's no such thing as perfection unless you are happy in the mess. Like, you know, because there's always gonna be something that comes and knocks you off your feet. There's always gonna be something that throws a spanner in the works that changes your direction or your thoughts on things. And I think it's about being truthful and going, do you know what?
Yeah, I think I have a really good basis. Does that mean everything's perfect? No. Does that mean I can go on Instagram and be like, I've got it all people, if you want the same. And some people might look at what I've got and think that's what I want. And that's cool if that's the case. But it doesn't mean that it's easy.
It doesn't mean that like I'm living the dream over here far from it. It means that, you know, I'm working hard every day to to create what I've got, and I learn every day and I have to tweak it every day. And things constantly shift and change, and I have to either shift and change with it, or I have to find out how to bring it back to where I want it to be.
So next time you're looking at someone's Instagram thinking, oh my God, like how perfect is their life? How amazing is this? Look at their business. It's not perfect. It's not what you imagine. Yes, they may on the surface, have the things that look phenomenal and brilliant and great, but the truth is they're gonna have things that aren't that great in their world.
And in my experience, the more time goes on, the bigger your business grows, the more successful you get. You'll deal with different things. So in the early days, it's different like you know, and you think to yourself, well, if I just get to this stage and suddenly everything will be alright. No, that's not the case.
Like, okay, yeah, you might get to that stage and tick, brilliant, you've done that, but then you're onto the next thing that's causing you the next problem. So if you are at the stage where you are just starting, your concerns are gonna be very different to someone. Or you know me, who has a team now and has done this for a while, as are gonna be different to someone who has a bigger team and earns even more money.
And has more outgoings, like everyone's got issues at every level. And in terms of having it all, I think there's an element of being grateful for what you've got. Being grateful for where you are today, enjoying the thing that you are doing, and loving what you are doing. And I think if you are there, then you can manage with the other things that come up.
You can manage when things don't quite go your way or when something gets thrown in your way to, you know, throw you off path or whatever. So, I do think you can have it all. You just need to define what that all is and you need to define how that looks for you. And not let someone else define that for you or not let someone else think or make you believe that because they are showing up on Instagram in a certain way that they've got it all.
Because believe me, they haven't. They really haven't. They've got the same issues and problems, maybe slightly different, but they've got issues and problems the same as everybody. So next time you are, start looking at them thinking "Wow!" and just know there is a whole lot of mess under there, as with everybody and everything, believe me.
So what do you think, I would love to hear from you. Do you think it's possible? What's your version of having it all? How do you see that? I think when people think that it's often like the family and the work and the money and that sort of thing. And again, I see that as a negotiation. I see that as a thing that sometimes I'm a really good mom and sometimes I'm a really good business person.
Am I the same at the same time? Not sure that is ever a case, but you know. But I'm not trying to be perfect. I'm not trying to get to that point because I know it's that negotiation. So tell me, what is your dream of having it all? How does that look to you? Have you got it? Do you think it's possible? I would love to hear back from you.
Please feel free to drop me a DM. I love having conversations with you and I'm interested to see what you have to say. Okay. I will leave you to it for another week. These new episodes really short and sweet, but I hope that you're enjoying them. Please let me know. I'd like to get some feedback on that as well. I just generally love hearing from you all, so please feel free to reach out and speak to me.
Also, if there is someone that you think could really do with hearing this podcast, this particular episode or another episode, please share it. I would be so, so very grateful if you would share this with your community. That would just be wonderful. Okay. Have a wonderful rest of your week and I will see you next week.
Today’s episode of the podcast is all about affirmations and how to create your own personal ones.I recently ran this as an exercise in the Dream Business Club, through the Mindset Lives we run every month, and my members found it so valuable, which is why I wanted to share it with you today.I would love to know what affirmations you have and where you put them, or whether after this episode you’re going to have a go at creating some! Please feel free to share with me, by connecting over on my social media, linked below.KEY TAKEAWAYS COVERED IN THE PODCAST● What affirmations are and why they work● What to think about when creating your own affirmations● How to make your affirmations feel realTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Affirmations aren’t silly or ‘woo’, they are based in science and really powerful!
USEFUL LINKSJoin the Dream Business Club for monthly Mindset Live sessionsThe Science Behind the Woo podcast episodeTeresa Heath-Wareing InstagramTeresa Heath-Wareing LinkedInTeresa Heath-Wareing FacebookTeresa Heath-Wareing TwitterTranscriptionHello and welcome to this week's episode of the podcast. How are things? As I record this episode, it's a super frosty day and I am sat at my desk with a blanket on because it's a bit chilly and I'm wearing a new dress that I really love, but it's not very practical. So it's more of a summer dress and I'm wearing in winter, hence why now I've got a blanket on because I've not been very practical.
I've got my dogs, uh, one by my feet and one outside the door who are both fast asleep, which is lovely when they're like that. So if they move, I apologize that you might be able to hear them. And I am batch recording episodes and sometimes I find it really hard to get into the swing of things, of, into the swing of the episodes.
And one of the things that, you know, I've changed, obviously I no longer have interviews because I just fancied a bit of a change and a rest. Although it's not to say I'm not gonna do any. In fact, I've got a couple lined up that I'm thinking I might do. They tend to be a bit different, or one of them is a friend that I'm gonna bring on and we're just gonna have like a chat.
But she's in business too. And she's a coach too. But yeah, I, and the reason I'm kind of talking about all this is because sometimes we do things for the sake of doing them because we've always done them and we always feel like we need to do them. And I think it's worth just taking a step back every so often and going, "Is this what I wanna do? Is this bringing me joy? Is this doing the purpose?"
Because some things don't bring us joy, but we really have to do them like our accounts or admin or whatever. Well, they're for me anyway, but they will help and they do something for the business. But the reason I wanted to say is I just wanted say that if you are sat there thinking, "God, I'm so tired of doing this one thing", or "Actually this doesn't fit me anymore." then why do it?
Who says, you have to do it now? I'm not stopping the podcast. That's not why I'm leading to in this. I'm just saying like it's worth giving these things some serious thought because sometimes we, we don't, sometimes we just keep going because we feel like we must have to, or we must be on all the social media platforms cuz that's the thing to do.
Or everyone has to be on Facebook. Well, they don't do they. You can do what you want. It's your business. You get to decide. But one of the things I want this year, and one of the things that I am thinking about and that are in my goals, is I want more bliss and pleasure and fun and joy. And I think sometimes we work super hard on our businesses and super hard on things that we forget to add in the joy and the bliss and the happiness and the pleasure.
So one of the things that I am working hard on is making sure I get some more of that in my world this year. And, and actually I wanna ask a favor while I'm here, one of the things that I am doing, or I'm planning on doing is doing something new, fun, different, interesting every month. Almost like testing out loads of different hobbies.
So for January, I went to a dance class and then, I've got a few other ideas kind of lined up for different things. Like I want to go and have a lo around a garden because I haven't done that and I really did wanna do that. I just paid yesterday for the Happy Place Festival. If you're in the UK you know, fearne cotton.
I just booked that for September and yeah, so like what do you do that makes you happy and brings you joy and fills you up because that's what I'm trying to do more of this year. So it kind of brings me onto my, my subject for today. Kind of not, but you know, we'll go with it and pretend. One of the things I thought I talk about today are affirmations.
And the reason I wanna talk about this is because every single month in the club we do a mindset exercise where me and whoever club members wanna join me. Get on the call and I run through an activity and an exercise, and we all do it together, and then we often share and we often discuss it and we often look at the thing and it's really cool.
I love it. And I know they do too. And sometimes I open them to things that maybe they haven't thought about before. Sometimes it's very practical things like the Wheel of Life or the values exercise and they've done it before, but we repeat it because it's really important to keep repeating these things because as we change things change and as time moves on, we change.
But one of the ones we did this month was affirmations. So we talked about what they were. We talked about how they work because there is some science behind it. As you know, I always like to bring the science in. I always find it's funny, like I always worry that people think I'm frivolous and silly if I like things that are a bit more woo.
So therefore, I think I try and compensate by putting the science in. But actually if you like it and it makes you happy, then you don't have to justify it. So, so I'm just going with it. So we talk about affirmations, what they are, and then we look at some of the ways in which we can create our own affirmations.
And I just thought as we had a mindset session about it, and obviously it wouldn't be as in detail as we have in the, in the club and obviously in the club we we do the kind of back and forth and we give each other advice and support, and I help people write their affirmations. But I thought I would talk you through in case it's something that you've never thought of or in case you do do it and you want to tweak your affirmations.
So affirmations are phrases or statements that when you repeat them regularly, either out loud or to yourself, can shift negative thought patterns, promote positive thinking, self-esteem, and motivation. They work. There's a good reason in which they work. Now, I've talked about this in the episode I did, which was the science behind the Woo, and we'll tag to that in the show notes.
But at times your brain can't tell the difference between reality and imagination. So when you create a mental image of yourself doing something, it activates many of the brain areas that experiencing these situations would. So I think I said in that episode, there was an amazing, amazing study done where a scientists bought in some pianists and they got them to sit at the piano and play their favorite piece.
I'm probably adlibbing very much, but this is the gist. And while they were playing, they were wired up and they were watching their brainwaves. And then, what they got them to do is they got 'em to step away from the piano, to sit down, to close their eyes, and they got to imagine playing the piano. And exactly the same parts in their brain lit up whether they were actually playing or just imagining. So powerful. So amazing.
So regular repetition of the statements about yourself encourages your brain to take these positive affirmations as fact. When you genuinely believe you can do something, your actions will often follow.
This comes down to what I talked about in that episode, which is neuroplasticity, oh gosh, I can't say it. Neuroplasticity or your brain's ability to change and adapt to different circumstances so your brain can move. So the more you tell yourself something, the brain has this neuroplasticity where it can start to change based on what you're telling it.
So that's why affirmations work. But there are some key considerations. Now, when I did the research for this session. I went online and I was looking at affirmations and I looked at like some of the affirmations that you can have that you just get offline. And God, they were awful. I say they're awful. They didn't fit me and they didn't feel real.
And I think that's the key thing. It's gotta be personal to you and it's got to be. It's gotta feel like something you would say. So having an affirmation that says, I am strong, I am powerful, I am successful. Just wouldn't wash with me because I need a bit more evidence than that and I need a bit more personal stuff than that.
So some of the things you might want to think about when creating your own affirmations is now. Obviously lots of the evidence kind of say make 'em short. Now I don't wanna make 'em too short, so something like I am enough is not long enough for me. If you like them short, then great. I need a bit more sort of meat on the bones as it were.
The next thing to remember is when you're writing an affirmation, start with an I or a my statement, because you want it to own to you. You want it to be very much attached to you as in I am this, or you know, my whatever is this. So it is attached to you. You wanna write your affirmation in the present tense.
So it needs to be as if it is happening or has happened. And you don't want to begin your affirmations with, I want, or I need, because that just basically says you haven't got it. And if you're sat there going, Hmm, this is all sounded a bit much, then I'm gonna give you some practical examples of how I think this can work and how, how, not so much. Make sure your affirmations are in a positive statement.
Obviously there needs to be positive things. We do not wanna create affirmations of negative things. Our brain does that perfectly well enough for itself all the time. And if you can add emotion into your affirmation. A bit like marketing, if you add a emotion in, it just hits a bit deeper. So if you can add that emotion in, then great.
So one of the things I got them to do in the session was I got them to think about some negative thoughts that they have, and it's almost very similar to limiting beliefs. But obviously these are more generic thoughts, not specific thoughts. So I got them to think about things like work, their abilities, their relationship, their money, body, their happiness, and think about some of the things they might say to themselves or some of their thoughts that they might have.
And I got them to write them down. Now I gave them some examples like, I am not good enough to make this work. I don't have enough time to invest in myself. I'm not smart enough to understand the tech. I hear that a lot. I don't have enough experience to charge that. I also hear that one a lot. I'll never be successful in my industry. I don't have enough money to enjoy my life.
So I just gave them some examples of what it is they, they might be thinking. And then we need to turn them into positive. Now I am very realistic in the fact of like, let's take a body one. Let's say you are unhappy with your weight and you wanna be a size 10.
UK and American sizes are a little bit different. I think size 10 is our size 12. Anyway, it doesn't matter. So let's say you wanna shift like four different sizes. Well, there's no point saying, I am a size 10, cuz your brain's gonna go, no you're not. Like, so for me, As well as those other things that we talked about.
One of the things that we really need to think about is making them feel real. Because if you have an affirmation that just says, I am thin and I am this, then you are proving it wrong if you are not those things. So I would much rather choose a different type of affirmations. So for instance, so the example I gave them of, of kind of the silliness was money.
So I am so grateful and happy to have a hundred thousand in my savings. Well, if you haven't got a hundred thousand in your savings, then your brain's gonna go, but you haven't and it's not gonna believe it. So what you could do is you could say, I am so grateful for the abundant life I live, and I'm excited to see how money flows to me.
So that sounds much more. Realistic, but also positive also in the present moment, also emotionally kind of charged. That sounds good. I like the sound of that. You might listen to that and think that sounds terrible. And like I said, it's a very personal thing, but you can see the difference between saying, I'm so grateful that I have 10,000 pounds in my savings opposed to, I'm grateful for the abundant life I live, and I'm excited to see how money flows to me.
So you can see the difference. That one just isn't fact and one is fact actually, we live in a, if you're listening to this podcast, the chances are you live in a very abundant life. You know, you have running water and food and shelter and all the good stuff. So that is fact. And yet still aspirational.
So some of the examples I gave, so some of the things that you might think about are all I need is within me right now, and I'm so thankful for that. I also put down I am proud of myself for getting me this far, and I'm excited to see what the future holds. I'm allowed to say no to others and say yes to myself to lead a happy life.
I give myself the care and attention that I deserve because I am worth the effort. I am so fortunate that my business gives me the freedom to live how I want.
So I wrote some really nice examples of affirmations down there, but like I said, they might not hit with you. They might not resonate, but just have a think about creating some for yourself. And when you've created some for yourself, you.
And one of the things I got them to do in the session was tell me where they were going to use them and how. So some people decided that as they journal every day, they're gonna rewrite them out. Someone does a weekly review, they're gonna write them out on a weekly review. Someone is gonna have them on their phone screen, someone is going to put them in front of them on their desk, like someone is gonna put them in their bedroom so they can see them before they go to sleep and as they wake up.
But the idea is you want it to be somewhere that obviously you are gonna see fairly often, and you want those positive statements to be kind of coming over again and again and again. So have a think about places in your life that you would like to improve or you would like to be different, and think about how you could create a positive affirmation around that.
But meets those criteria. So let me run over what those criteria were again. So it needs to be short and easy to remember. It needs to start with an "I" or a "My". It needs to be written in the present tense. You need to make sure that your affirmations are in a positive statements. Don't begin with, begin them with I want, or I need add emotions so that they feel more kind of add that gravitas to it, but make them real.
Make them so that they are not absolutely ridiculous. So make them feel as real as you can while still being positive and aspirational. So I would like to know what affirmations you have and where you put them and how you came up with them. So come and let me know.
I would love to have a conversation with you about it. Let me know if you give this a try and share with me what your affirmations are. If you are happy to. I hope that you got some stuff from this episode and I will be back as always next week with another episode. Until then, have a wonderful week.
Today’s episode of the podcast is all about how to be more productive in your business.I share with you practical ways to be more productive as a business owner, and the things that I do to help me.If you are struggling to get back in the swing of things, and are feeling a little unproductive at the moment, then tune in now for a dose of inspiration.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Knowledge is power, once you know something, you can do something about it!
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODELaura Try’s YouTube ChannelEat That Frog by Brian TracyTranscript
Today’s episode of the podcast is all about the next step you need to be taking, now that you have set your goals for 2023.In this episode I take you through a practical example of how to take a goal and break it down into actions, to bring it to fruition.Spoiler alert, if one of your goals this year is to be more visible, then this is an episode you’re going to want to listen to!KEY TAKEAWAYS COVERED IN THE PODCAST● Practical ways to break down your goals into actions● When you need to check in on your goals to make sure they’re still right● How to measure your goals and amend them when you need toTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
If you set a goal, you need to have an actionable plan of how you’re going to achieve it!
TranscriptHello and welcome to this week's episode of the podcast. How are Things? So how have you started off in the year? Now, it's been really interesting speaking to my community and seeing how I've been, because a lot of them have had a very slow start of the year, and I did the very first week. You know, I said to you before Christmas that basically during Christmas, I always plan to do so much work that I feel like I must have three months off.
I did nothing. Now, this must be for the first time ever that I didn't use that time between Christmas and New Year to get some work done. And I don't really know why I didn't do anything. And I'm quite happy that I didn't do anything. And it does mean that I perhaps came back into this year thinking, oh, I feel behind, but not really behind when no one's behind.
We just set ourselves a kind of, you know, task of when we want things done by. There's no race. I had a pretty slow start to the year. Also, I dunno about you, but I was so tired. So even though I did nothing over Christmas and New Year, pretty much nothing. I was still absolutely shattered. And also there's been loads of illnesses.
I know I sound a bit funny. I've just been sneezing. I'm absolutely fine. Yeah, there's been loads of illnesses and people have not been right and. Anyway, so I feel like lots of us have come into this year not quite firing on all cylinders that we might want to be. One thing that was really interesting was I went on with a session with Mary, my coach, at the beginning of the year, and I said to her, I'm really tired and I don't feel very motivated, and I'm just really exhausted.
And she's like, is that you or is that someone else? Now, You might be similar to me, where I am a bit of an empath and I take in people's feelings, which is a really, like, it can be really positive. It means I can understand very quickly how my members are feeling and before they've even opened their mouth, I normally know whether they're not very happy or if things aren't going right or you know, or if they're super happy, like I kind of get a feeling straight off the bat. But it also means that I take in a lot of other people's feelings and I can sometimes forget whether they're my own or whether I've taken them from someone else. So of course, me listening to everybody saying, I'm so tired, it's been, you know, really hard start to the year.
Of course, I was saying the same, and Mary sat there and was like, and just want us to have a minute and decide, and we did some kind of, you know, meditation exercise and, and is this you or is this someone else? And you know what was so fascinating? We got to the end of the meditation. I was like, oh yeah, no, that's not me.
Yeah, no, it's not me that's super tired. I've obviously picked that up from somewhere else and I'm carrying around as if it's my own, and I was like, I can put that down now that's not me. And suddenly then I felt absolutely fine and I've been fine ever since, which is really, really funny. How the world works. It's very odd.
Anyway, anyway, just a little bit of a weirdness to get started there for you. So today I want to talk about, and I know I talk about it a lot and I know you're probably getting a bit annoyed, but I'm gonna talk about it anyway. I'm gonna talk about these goals that you might have set. I have done all my goal setting now, by the time this episode comes out, I've done all the sessions for all the different people and for my members and for the exec club and for people who signed up to do my goal setting stuff.
And everyone is walking away with a set of goals that they've put together for themselves. And part of the work I do with them is we use one session to set the goals, and then they have a follow up session to work out how these goals are going to turn into fruition.
Because what happens is we set a goal, we don't actually think. It's like we set a goal, we write it on a piece of paper and then at the end of the year we just revisit it and go, oh, did we get the goal? I dunno. Like it's, and, and most people goal set like that, you'd be amazed the people who goal set, like the amount of people goal set like that, and they don't actually think, and, and I get it, this is actually a really hard thing to do and it's taken me a lot of time and a lot of is to do this and to help other people do this, to actually take that goal and break it down into actions for them to actually help complete the goal.
So, I did a session yesterday with the people who had their goal setting session in December, and one of the people on the session, and I thought it'd be really good to bring it to here, because as I was going through kind of the hot seat with her, other people were like, oh, I'm so glad you did that, because now I understand what I've gotta do.
So basically she was saying that she wants to be more visible. That was one of her goals for this year, I need to be more visible. And quite honestly, I would imagine lots of people have that goal on their, their goal list because as we know, and as horrible as it sounds, it is a numbers game. And the more people who know about you, the more people you have a chance that can actually buy your stuff.
So unless you have a very high-end exclusive stuff, Maybe you don't need to grow your audience, but this person was saying, I need to be more visible. And that's what she wrote on her goal. And I was like, so what are you gonna do in quarter one to get you more visible? And that's where everybody kind of stopped and was like, I don't know.
So what we did is we did some action straight off the bat. I did it with her. So the first thing I said to her, so if you've got this on your list, this is what you need to do. The first thing I said is, let's look at all the different ways that you can be visible. So you can be visible by showing up on social media.
You could be going live, you could go on other people's podcasts. You could start your own podcast. You could go on other people's YouTube channels. You could write a guest blog. You could write your own blog. You could speak at people's events. That's definitely one of the ones I use. You could create a summit for yourself.
Like there are lots of different ways to become visible, so the very first thing to do is write it down all those different ways that you can become visible. Then once you've got them all written down, look at them and the ones that you think, I'd love that. Like, I'd really enjoy doing that. So for me, I love being interviewed.
I find it very easy. It's very natural to me. I really enjoy it. I don't have to prep for it hardly, and I just rock up and I talk and it's ace. So for me that is like, oh yeah, love that. Speaking on stage. Love that too. Again, admittedly, that takes a lot more work in terms of prep, but I really, really enjoy it.
That's the first thing to do. You wanna pick something that you actually like doing. Now, this might sound really obvious, but you'd be amazed the amount of people who do stuff, and when they get on a coaching call with me, I go, do you like it? And they go, no. And I'm like, why are you doing it? Because I get that there are things in our business that we've gotta do that we might not like.
However, If this is something that you've gotta show up consistently throughout the year to do, to help hit one of your targets, if you don't like it, you're not gonna do it. Or if you do do it, you're not gonna enjoy it, which makes you miserable and therefore you're not gonna give it your all. So pick the things that you like to do.
Oh, she had networking on there as well. So one of the things that she said she liked to do was she was more than happy to do training in other people's groups as like, brilliant. Let's look at that one. So we picked that. So that was action one. Write down all the things. Action two, pick which one or two or three.
Don't give yourself too much work to do that you might pick and go, yes, I, I think I could do that, and I'd be happy doing that. Then once you've decided, so hers was, she's happy to go into other people's groups. So her next action, which we put in for January, so bearing in mind we're looking at quarter one at this point, so I said, right in January, by the end of January, what I want you to have done is I want you to have decided what you can train on.
Give me a title, give me some description and tell me what my audience is gonna get from it. So as someone who has people come in and do training in their membership, that's what I wanna know. I want to know, what do you wanna talk about? Why do we need to know about this thing? And what am my audience gonna get at the end of it?
So I said, you need to write them and probably give yourself, like for me now in podcast interviews, I give myself like at least three or four different topics that they can pick from. But you know, if you're just starting off there, maybe one or two. That's the next action. So in January, she is gonna write down and make a plan in terms of what she can actually train on, so that when she does speak to someone, she can just hand it out to them and say, this is what I speak on.
Then in February, what she's going to do is she's going to identify, and if you've got a team, maybe the team can do this for you. But identify where you can possibly do that training. So for instance, she might come to me and say, can I do it in your group? She might come to me and say, who else do you know?
She might look at other people who have similar groups to me, or she might think about where her audience is and think, oh, that's a really good group. Well, that's really good group. So January, she decides what she's gonna talk about. February she decides where could she possibly speaking. And you're literally just gonna write a big, long list.
And you could be, as, you know, as ambitious as you want. It's literally just a list at this point. Okay? So if that fear starts creeping in and starts going, well, that person's never gonna let you speak in there community. Well, doesn't matter. That's not what we're doing at this point. All we're doing is making a list.
Then what we do is we think about how many a month or a week or a quarter might we wanna reach out and ask. Now, bear in mind that everyone you reach out to is not necessarily going to say, "Yeah, great. That's brilliant. When can you do it?" Let's say that if you want to do, and again, you need to decide how many do you want to do a month.
So she might wanna do one a month, she might wanna do two a quarter. So let's say you wanna do one a month. Well, as a minimum, I would say you've gotta be asking at least three a month, and that's good odds. Okay. Like if one of the three say yes, and you don't know, all three could say yes at the moment.
And this is the other thing to note, right at the beginning of the year when you're starting these things, You don't know. So what we have to do is action. We have to take some action and then we can learn from the action. So let's say she has planned in to reach out to two people a month and say, can I come and speak in your group?
So let's say for the first quarter, that's what she does. So obviously she's only really got March. So January we're working it out. February, she's making a list. March, she starts asking. There's two things here. First off, we need more than just one month before we can make a decision as to whether this is working or not.
So I'd probably recommend that she reviews it at the end of month two. So she's got her plan. She knows what she's doing at the end of month, not the end of month Teresa, so at the end of quarter two, I'd recommend that she goes back and looks at how she's asked. What the feedback was, how many said yes, how many said no, and all that good stuff, and then she can tweak as needed going forward.
That's something that people often forget as well. The other reason we make the plan the way we have is we take the, the fear out of reaching out because the, the thing isn't like, oh, I've gotta ask someone. It's just ask. It's like my task is ask two people. Now, we're not putting any expectation on the yeses.
We're just saying ask two people. Now, if we get to the end of quarter two and no one has said yes, There's a problem, obviously we need to look at that is other people were asking wrong, are we asking in the wrong way? Are we offering the wrong training? And we'll only know all that from the feedback we get from those people when they say no.
But if we get to the end of quarter two and they've all been yeses, then okay, we probably only need to ask one a month. Or you know, how many ever they want to get. And we might, we might be able to have a break for a little bit, or we might decide that actually it's easier than we thought and we could up it and do some more.
But again, until we've done something, we can't actually make that decision. So then instead of there being a goal of, I wanna be more visible, which is still the goal, and that's fine. We've attached some actions to it. And then what we can measure is we can measure were we, did we complete the actions? We can't necessarily always guarantee the outcome.
And I've said this many, many times. We can't always guarantee that you know, and I mean, and the other thing is with a, with a goal, like I wanna be more visible, well is that three more people or 3 million more people? So we really need those actions in order to, one, give us something to physically do to get towards the goal, but two, to actually have something that you can physically tick off, that you can physically measure.
Cuz you need to be able to measure these things. Like I said, you know, for that goal in particular, I would probably go, well, what does more visible look like from a numbers point of view? Do I wanna double my email list? Do I want to increase my followers on social media? Do I want to just say I've got in front of X amount of people over the year?
So I'd probably, probably drill down a bit more on that goal itself to give myself more of a SMART goal. But yeah, like I said, then going forward, you've got this action of I do this every month, and then at the end of the month when you're reviewing yourself, which we should do at the end of every month, we should do at the end of every week a very quick check-in.
But at the end of every month when you're like, okay, I reached out to those people, what happened then that helps for you decide and develop, okay, what am I gonna do going forward? How might I need to tweak and change this? So you can see hopefully how. You've taken that one goal and you've pulled it apart.
You've worked out what steps you need to do first, and we need to make sure we plan those steps in this. There's no good saying quarter one, I'm gonna reach out to five people. Cause at this point, you dunno what you're gonna say to them. And you don't know which people you're gonna reach out to. So be realistic with yourself and say again, in January, I'm gonna work out what I'm gonna say.
In February, I'm gonna gather together all the names and you might be able to do it faster than this. And if you can, great. And then I'm gonna start asking, and then like I said, at the end of quarter one or the end of quarter two more likely in this case, I'm gonna review and see what happens. How many people have said yes, how many people have said no?
What were the reasons for them saying no? And then that's gonna help me decide. And obviously at the end of quarter two, you're halfway through the year. Okay. , is this working? If it is, great, do I need to do more? Do I need to do less? If it's not working, what else can I do? And it might be then that you tweaked something else, but at least you've done something rather than just going, I need to be more visible this year.
And then getting to the end of the year and going, "Was I?", well, I don't really know, cuz I can't really think of what I meant by that. So I just wanted to give you that example. Cause I think it's a really, really good example of how you take a goal and you break it down and break it down and break it down and you, you give yourself some actions.
So if you have written your goals, great, well done you. Go back and look at them and decide actually, have I given myself actions against that goal? Are they realistic actions and are they something? And it might not even be something you need to do throughout the whole year. It might just be something that you do.
like in the first quarter or the first two quarters. There's something I have on my goals that basically will hopefully be done by the end of quarter two, and that's my goal to get it done by the end of quarter two. So, come quarter three and quarter four that goal, in particular, might not have much to do. So I really hope that's helped.
I hope that gives you a different way to look at your goals. As I've said to you before, and if you are new to the podcast, if you're regularly, you will know I'm not doing interviews for a little while. I'm gonna do random interviews of like cool people or cool types of interviews, but it is definitely not gonna be a kind of every other week like I've done for all 270 something episodes that I've done so far.
So there are a million different interviews you can go and listen to, and please go back and listen. But from now on, we're just gonna be having a lot of solo episodes, occasional odd interviews. Someone cool I think obviously I've gotta leave the door open for Brene.
You know, I'm still manifesting that Brene Brown might one day pick up our email and go, is there a random woman in the UK that I can be interviewed by? Oh yeah, let's go and pick Teresa. Please help me manifest that. If you know Brene, by the way, please go and have a chat with her. But yeah, so that's how it's gonna be.
Today’s episode of the podcast is a solo episode all about ways you can launch your products and services in 2023!In this episode I take you through the launches that I have done in the past and how effective they were, and I also talk to you about what is coming up for this year too.As always, I’d love to know what you think, and please feel free to share your own reflections and learnings with me, by connecting over on my social media.KEY TAKEAWAYS COVERED IN THE PODCAST● The pros and cons of different types of launches● My own experiences of successful and unsuccessful launches● How to get people to invest in youTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
If you are thinking about launching, doing what feels the nicest is the key! Think about what you like to do and how you like to show up, because those are the things that will work best for you.
TranscriptHello and welcome to this week's episode of the podcast. How are you doing? Okay. As we are in the new year, you might be thinking to yourself, How am I gonna show up this year? How am I going to launch my products and services? How am I gonna make a fuss of them? So I wanted to talk about launching. Now, traditionally, I would say that online businesses that sell like courses or memberships or masterclasses or masterminds or coaching programs, tend to do launches more than say maybe a physical product.
But I do think that some of the things, even if you don't have the online business side. I do think you're still gonna get quite a bit from this because I'm gonna take you through the launches that I have done last year and the years before, and I'm gonna talk to you about how effective they were, and I'm gonna talk to you about what is coming up for this year and what sort of things am I thinking about doing.
Okay, so let's jump in with what I have done so far. Now there's pretty much no launch I haven't done so, I've done challenges and webinars and workshops and boot camps and open houses. I've done longer launches where it's been over seven to eight days. I've done short launches where it's literally just been one webinar.
I've done multiple webinars of the same thing. I've done loads of different ways of launching, and it's really hard to sort of say, actually, you know, I can compare them all fairly cuz I can't, because they were for different things and different effort went into them. Let me talk about what I did last year.
I did a challenge last year. I did a five day email challenge, which I have done previously to promote Build My List. So if you are not sure, I have a course call Build My List that literally takes you step by step through the entire process of creating a lead magnet. And also the tech side of it as well.
And then it includes things like onboarding emails and ideas of what you can email them. And lots and lots of good stuff and it has a huge success rate. But I did a five day challenge, which I've done before and has been successful before. However, this time not quite so successful. What was super interesting is the challenge is meant to introduce you to each step of building your list.
So for instance, day one would be like, How'd you come up with your perfect customer. Now, obviously that's a lot of work coming up with your ideal customer, but I give people a kind of thing that they can do. So the challenge is definitely something where they can come away and have stuff done. And when you are launching anything, if you're doing any of these kind of things, I think that's really, really important that you give your audience something to take away whether they buy from you or not.
I can't tell you the number of webinars I've been sat on that have told me nothing because all they're trying to do is sell to you. So in my opinion, I want someone to get value from me, whether they buy the thing I'm selling or not.
So the challenge was great because people got lots of value. The problem was they did too much work. Like so, whereas normally no one would build a lead magnet in that timeframe because there's a lot more to it or kind of the the work it takes is a lot more to it. And like I said, my idea is I just introduce people to it.
They did it, they did the work, and I was kind of blown away and super pleased in one sense because they came away, a number of them with live lead magnets by the end of that week. But then of course, the other half of me was like, well, there's no need for them to have the course. And in my right mind and my fair mind, I couldn't sell the course to them.
That wouldn't have been fair. Like they didn't need it. So when I had a number of them ask me at the end, do you know, do you think this is suitable? Do you think I need this? I was like, "No." And I had to be honest with them. I had to say, you, you know, you've taken what I've said in this this challenge and you have ran with it and you've done a really good job.
Now, are there things that will add value in that course? Yes. Is it worth you spending all that money on that course? Probably not. So that was super interesting. So the sales did not go as I would've liked for that. Although the challenge itself was really successful, the engagement was really successful, the results for the people and the challenge was really successful.
But because it was all so successful, it meant that they didn't need the course, which was super interesting because of the fact that I've ran it before, I've ran it exactly as it is, and this never happened. So for me, I think that's really fascinating that if people are going to get involved, they're gonna work really hard at it and try really hard to make it work for them and do the stuff.
And, and I always talk about the fact of, you know, use me, use my brain, pick my brain when you are doing these things with me. So, That was really interesting. Will I run one of those challenges again? No, I don't think so. will I run a challenge again? Yeah, I'd absolutely run a challenge again, because the beauty of a challenge is that they get to see you every day.
That you show up every day and you get to see people and engage with people and have that connection with people, which is really important. Will I do my five day challenge as I've done it before? No, because like I said, they were amazing and they did all the stuff and they didn't need to buy the course.
However, one thing that was interesting was a number of people who were brand new to my world took part in that challenge, then joined the membership. So that was really interesting. So it's not like I'm sat here going, the complete thing was a flop. It wasn't. And like I said, the Challenge was fantastic and what people got from it was fantastic.
And the results they had was fantastic. But as a sales exercise, it didn't hit the hit the mark. However, Having people bought them into my world and see what I'm like and show them what I'm like actually did really help when they looked at the membership. So that was really interesting. But challenges are great.
They just take a lot of work and you gotta show up every day and that takes a lot of energy. The other thing I've done this year, the beginning of the year, I did a bootcamp and the bootcamp's aim was to bring people into the membership. So the idea of the bootcamp was during that week, I would do certain select things that were similar to what you might find in the, no, actually it wasn't that it was.
I did three lessons and then I did a coaching call and then I did a Q and A. But the three lessons covered the main areas at the club cover and, and obviously they got to do a coaching call with me and they got to do a Q and A with me. And I'd done a bootcamp previously that worked really nicely. And again, this year, for whatever reason, at the beginning of the year, didn't quite hit.
Now it wasn't too bad. I can't remember my conversion rate. I should have had my conversion rates actually, in order for me to tell you these, but I can't remember my conversion rates off the top of my head. But they, they weren't amazing, but they weren't terrible. But again, running a bootcamp is a lot of work and effort and even things like.
So it's not just the case of showing up every day, it's a case of, right. So you've gotta plan out the bootcamp or the challenge first, because these things tend to be done over a number of days. So you've gotta plan it out. You've gotta create the content or create the presentation or know what you're gonna say, then what you've gotta do is you have got to do things like create the Facebook group for it.
If you're gonna have 'em in a different Facebook group, you've gotta create posts to go every single day to say, this is what's happening today. You've gotta create emails to go out every single day to say, this is what are happening today. You need some kind of landing page or kind of dashboard where everything gets stored for them.
You need things like, I have a schedule at the beginning so they know what's happening when we have an addevent thing. So they know again, they can add all the things to the calendar. So, Yes, it can be done simpler, but for me it's quite a lot of work. So like I said, that was good. I liked it. I liked showing up, I liked having those conversations.
Conversion wise wasn't the best. Then in September I did my first bigger in-person event. So I've done my VIP retreats previously. I did one this year and one not this year, cuz we're now in 2023. I did one in 2022 and one at the end of 2021. I did my first in person, bigger in-person event that wasn't a VIP event in Birmingham in September.
And purely as timing would have it, I had my in-person event. And then the following week was an Open House, an Insider experience is what I called it. So the first thing that was really interesting is the people who came to the in-person event who weren't members were already convinced that they wanted to be members. Cuz one of the best things that works for me from a launching point of view is having my members in the room.
I have members who have been with me since the very, very beginning. I have a very loyal group of people who are very kind and love the membership and love the club, and they love what I do and they are big, big advocates of it. So what were, and again, I didn't plan this, this was just a byproduct, but I wanted to share it cause I think this might be interesting to you.
What happened was when I did that in-person event and people came that weren't in the membership, they actually interacted with my members and they saw how real I was with my members and how real my members were with me in the relationship we had, and they were really kind of like, this place is amazing.
This space is so safe. They loved how we all got on, how well I knew the members. And to be honest, if you have any kind of thing where you have existing customers and you do a good job because if you don't do a good job, then your existing customers are not going going to want to rave about you. But for me, it worked as one of the best things because I didn't, I never went into that live event saying, can you not tell these people who aren't in the membership. How amazing the membership is. Like Not at all. It happened super organically. Super like naturally. It was great. Anyway, so lots of those people who came to the in-person event didn't know the following week was an Open House, so that was the first step. That was really interesting.
So we got lots of them onto the Open House that weren't going or didn't know it was on. Then the Open House was the first time I'd ever run it, so it was called the Club Insider Experience. And the idea was we'll put extra things on for that week. So obviously in the club we do various different things and it normally spans out like one thing a week because I don't wanna overwhelm you.
I don't, you don't need hundreds of things extra to do in your world. And this is a reason I think lots of people are nervous to invest in a membership because they think, because they think that they've gotta invest all this time and they don't have the time. They get overwhelmed. And then also, if they don't invest the time, then they're wasting their money.
That is not the case at all. The case is you take what you need from it, and if that is just coming on one coaching call with me and I answer a very direct question and you go away and that makes a difference in your business, then that was more than worth the payment for that month. Anyway, so I think, so with the insider experience, what we did is we added lots of extra things on for one week.
But what was really lovely, and I think what was the thing that really worked for it, is I invited them into the Facebook group, i e, the Facebook group that is my members only group, and they got to be in there with everybody. Members came to everything because these were members' activities. We were just opening them up to the wider world.
They got to experience what it was like to be in the club. They got to experience, and one thing that I get a lot, which is. People have been in so many things where they've been sold to in a certain way of like, I'm like this and I'll be there and I'll help you and I'll do this, and I da da da, da. And then they get into the membership and they never see that person again and or you don't get access to that person or that person isn't really the way they are.
And one thing that I get, which is lovely, Is they wanna see me and do my thing and then they go, you're the real deal. And I am the real deal. I do show up. Like I say, I show up. I do give the advice. I do know my members incredibly well. So anyway, so the open house was a really wonderful experience, not only for me but for the members cuz they got to meet new people as well.
And we got to see new faces and we got to share our amazing club and it is ours, it's not mine, our amazing club. And at the end of that insiders experience, one thing that was really helpful from a marketing and sales point of view was because I had added them into the group, I obviously had to put a time in which I removed them from the group.
And again, this wasn't even intentional. I actually stumbled across some of these brilliant ideas last year, not even thinking about it. I just thought, I don't wanna set up another group for them. The part of the membership is that community and they are so very supportive. So actually I'm going to let them into the big group and then I'll have to remove them.
And I initially thought this is gonna be a bit of a pain because this is like an admin thing, a real logistical admin thing. Anyway, I am so glad we did because we literally had a deadline date. Now, as you know, I don't like using the kind of FOMO thing at all, but it was very genuine and very real that obviously you can't stay in this Facebook group if you're not a member.
So they had a point in which they had to decide whether they wanted to stay, and if they did, then they signed up. But at that point, They then got removed from the group if they didn't sign up. And, and it just worked really, really well. I would say it was my biggest percentage conversion from anything I've done.
Like, and it might be because we're doing things differently because I wasn't trying, and in fact, I hardly had to sell at all. I didn't feel like I sold to them. I didn't feel like I was pushing it on them. I was literally saying to them, this is us. This is what we do. If you wanna stay, then cool. This year I have, so this is coming out very early January.
I have a number of in-person events this year, which I just love doing them, quite honestly. And I love providing the people the space to connect with other business owners, but also to work on their business. So yes, so we're having a number of in-person events, which is cool. And I'm doing another insider experience, another open house in February.
Now. How, this'll go, I don't know, because the price has gone up considerably, and I'll have to see what happens from the result, you know, once I've done it. But until you do these things, you don't actually know. So the other thing I wanted to just touch on was a couple of the other, the other launches I've done over the years and my kind of thoughts on them.
So really these are things like webinars and workshops and masterclasses. So these tend to be like a one-off thing as in come and join me at this time for this long, and you'll learn this. I don't mind doing webinars or masterclasses. I quite like them, but I think they're becoming more dated. I really, really do.
I think that people need more than just a one hour to go, "Yes, I wanna buy." I think people need to see you more. They need to invest more on you. They need more time with you in order to then make that commitment to say, "Yes, I've seen enough of you that I trust that you are the type of person I wanna work with or the type of person I'm willing to hand money to."
So, so for me, it's not that they don't work, and workshops I see is a little bit different. So I ran a workshop that was like four hours, that was a free workshop. And again, all of these things are free. I've never charged for any of these things and whether I do a kind of paid workshop in the future, which I guess you could argue the, the goal setting is a paid workshop, but that is designed to be a standalone that's not necessarily designed to get you into my club or any other additional sale on top of it.
It's just something I like doing, so. So yeah. So there's a few different options if you are thinking about launching, I think for me, what feels the nicest is the key. Like what do you like to do? How do you like to show up? And ask yourself, how has it been easy to get customers in your world in the past?
Like you'll have some customers that you were like, that was so easy. I could do that all day long. So try and think about stuff like that. So for me, doing what I naturally do by doing my open house works really nicely. I really like it. So yeah, I think, um, I think we need to change and think about how we show up and how we launch and how we get customers into our world.
I don't think we can do what we've always done. I genuinely think that the tide is changing and I have done for a while and I've changed a lot. If you go back two years ago and listen to my podcast, I'm sure I say stuff now that I would not agree with, but I had to go through the process and I had to learn.
So, and I do think change is happening and we need to change with it, so, so yeah, those are my thoughts on launching and kind of a little bit of what I'm gonna do this
Today’s episode of the podcast is a solo episode all about how to build a beautiful, amazing, supportive, loving online community.I wanted to do this episode after listening to someone else in the online world talking about some of the horrible things that have happened to them, which got me thinking about some of the negative things I have experienced.I feel very blessed to not have much experience of this, and this episode reflects on why that might be.As always I’d love to know what you think, and please feel free to share your own reflections and learnings with me, by connecting over on my social media.KEY TAKEAWAYS COVERED IN THE PODCAST* My experience of being asked for a refund, why I didn’t give it, and what happenedwhen I said no * My experience of receiving emails from people telling me they didn’t like what I said,and were unsubscribing from my list * My experience of someone writing an anonymous nasty blog about me and how Iresponded * Practical things that I have done to to build a supportive online community
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
If you come into the online business world just to make money, it will seldom work, you actually have to care about what you do!
TranscriptHello, and a Happy New Year. So you might be listening to this at any other random time of the year and think what you're talking about, but this episode came out on the second of Jan, 2023, so happy new Year if you're listening live. I hope you had a good one. I hope you are, I was gonna say all pumped and excited for the year, but it's the 2nd of January and you're probably still feeling the strains of Christmas and New Year, so you're probably thinking I'm not ready for anything Teresa, which is absolutely understandable.
So, isn't it weird? Actually, I was just thinking, if you're new to this podcast, this is me, so I'm sorry. I apologize for my randomness, but I'm literally just sat here obviously recording podcast episodes and I've just realized that as if by some amazing perfectness. My last episode with an interview was last year, and this is the first of my only solo stuff that I'm now doing.
And I absolutely didn't plan it out like not at all. I had no idea when the interviews had run out. How weird is that? That is cool I'm glad. So this is it this year pretty much probably gonna be me. So settle in people it could be interesting. At least you got like a bit of relief when we had a podcast interview.
I want to kick off the year and I want to talk about how to build a beautiful, amazing, supportive, loving community because that's what I have. I have the most beautiful, amazing humans in my world. The reason I wanted to do this episode is because I was directed to a podcast episode and someone else's podcast episode, and this episode was talking about the fact of basically how horrible the online space is, which, you know, I, I'm not saying it's perfect by any stretch of imagination cause it really isn't, and there are some pretty not nice people in it, but like with any industry to be fair.
But they were talking about the online space and they were talking about how basically some of their customers, the problems they've had, how the abuse they've had and like some of the stuff that they said had happened to them, I was absolutely gobsmacked, right? And I'm sat there listening to it and I'm, size wise, I'm probably not as big as this person from a community point of view.
I'm not far off though, if I'm honest. And I thought, and this isn't the first time this has come up where I've heard of people who are in this space basically get absolutely, you know a, I'm trying to think of a way to say this without swearing, but a bit of a kicking from their audience and I just, and I, and it kind of blows me away.
And I, so I sat there and thought, this is weird. This has never happened to me and then I started thinking like, what is the worst things that happened to me? What are the, what are the things that I can go yet that sucked? This happened, this happened from a upset audience, or an angry audience, or a people doing certain things to me?
And I, and I'm gonna talk you through them. There's not loads of them but the and that was the thing there wasn't low to them. So then I thought, oh my God, I've got like the nicest people in my world. Like how did I manage that? And it's something that I say all the time in my club, like if we get anybody speaking in the club, if so, the speakers that we had for saw at the end of last year, I get those people coming in and genuinely saying to me afterwards, oh my God, you have the nicest people.
Like supportive and engaged and encouraging and keen to kind of learn and see people succeed and just, it's a really lovely space and a really safe space, and I was thinking to myself like, why is that the case? So I did a little bit of thinking and I thought, I'm gonna do a podcast episode on this and talk about why I think I've got such a beautiful community and why I haven't experienced some of these problems that people have had and why that might be the case or how I've managed that.
And it is a bit by fluke, but I did try to work out some things that maybe I do that others, no, I'm not gonna say that others don't do cuz I'm sure that's not always the case but just me, just what do I do that I think helps me have this amazing community. So let me tell you some of the stuff that's gone wrong and the mean stuff.
So like, like I said, I was listening to this podcast and this person was literally going, I had an abusive email, I had someone message stuff on my ads saying that I was this that and the other, and I was just like, oh my goodness. So the worst stuff has happened. Have I ever been asked to do a refund?
Yes. Once. Literally once. I've never ever been asked to give a refund ever before other than this one time. And basically it was someone who worked one-to-one with me. Well, no, they were part of the 90 day program when it was a group program, cuz I ran it as a group once and I didn't like it, I preferred it one-to-one.
And they had a business that was severely impacted by the pandemic and their program that they were on ran through the pandemic and during the sessions, we made plans for the now as in what was happening, but we also worked on when the world gets back to normal, this is how you could approach this, this, and this.
Anyway, I was pretty happy with what went on, even though I didn't see the person definitely made some progress. She made some progress, but I didn't see it. As successfully as I would've liked, cuz obviously we were in a pandemic. Anyway, a few months later, she came back to me and said, actually, I've been thinking I'd like a refund for part of it because I couldn't do what it, you know, what was going on because, and she was very polite and nice about it because of what was going on.
And I sat and thought about it and I went back and said, no. Which is very brave of me, and I'm really not that brave. But I had to ask myself, did I do the thing that I promised to do when they pay? Yes, I absolutely did. Could I control the fact that during the pandemic she couldn't do some of those things that I suggested?
No, I couldn't control that and I did try to help her where she was at. Anyway, so I went back and I said, you know, I really appreciate you reaching out and thank you and this has never happened before, but, um, no, and unfortunately, I'm not happy to refund. However, what I am happy to do is once the world gets better and you are in a better place, I am more than happy to give you a couple of extra sessions so we can review what we talked about during the pandemic and you can start to put them in place.
And she came back and she was very happy and thanked me and that was that. So that's the one person who said they wanted a refund. The other, so I was thinking, have I ever had an nasty email? And I've had. I wouldn't say nasty.
I've had two emails that weren't happy with me and you know, and I'm not laughing cause it's not funny, but I did an email when Donald Trump got thrown off social media. I was in the point and yeah, okay, maybe this is bad taste now I'm talking about, but I was in the point of selling, build my list. It was just too good an opportunity not to miss in terms of like, and it wasn't even, I didn't comment on what I thought of Donald Trump.
I didn't say I agreed or disagreed. I literally named the fact of if it can happen to him, like someone of that size has been thrown off social media and is lost his voice. And that then I went on sort of talk about the fact of, you know, that's why we have email list. So yeah, you could have said it was a little bit bad taste, but it was a fact.
It wasn't, I didn't give my opinion on him. Anyway, I had two people email me back going, I didn't like that, and therefore I'll be leaving your email list. And I was again like, that's okay, fine. Like, and the funny thing was I'd even passed that email by a few different people and gone, is this bad? Like, is this, and, and they were very, and they're much, well, I am very cautious actually, but they were like, no, there's not literally nothing wrong with it.
So, and the fact that only two people messaged me, I couldn't have been that bad. So anyway, they left my email list and that's absolutely fine. Again, that's okay. Then what else has gone wrong? The, so the other thing, I've had a few comments on social media. Oh yeah. I had a song write a blog about me, didn't we? But that was flipping ages ago.
Have you heard this story? I've said it on the podcast for, but if you haven't, I basically did a talk somewhere, another marketer was in the room who had a huge chip on their shoulder. And basically wrote a whole bullet blog about me, about how terrible I was as a speaker and how I didn't talk strategy, but my talk wasn't about strategy.
It was about like what to do on social media now, it was a very basic talk and it said things like, and she claims she's a member of the charter and supermarket, which I was at the time. And you know what was funny, God, I'm such a child, right? So, this person wrote this blog and it, the day before I was about to speak on another stage.
The only reason I found it, I wasn't planning on going into this big story, but let me, it is a good story. So I was sat in bed the night before I was about to speak at a big event in the in not far from where I live, and, and it was probably one of the biggest I'd done, this was years ago, literally when I was getting started.
So it was probably one of the biggest events I'd done at that point and the event company had tweeted out saying, if you've got any questions for our speakers tomorrow, no. You can tweet them here and we can ask them, put them to them. So I'm looking at this and obviously they tagged me in. That's how I saw it.
So I'm looking at, and this person basically responds to the tweet going, does she agree that da da da da da. Does she agree that da da duh da da. And basically like we're really high level marketing stuff. Like like I said I've got a freaking degree like I know my stuff and I can use the big fancy words if you want me to, but absolutely there's no point.
It's just being ridiculous. So anyway, I was looking at it. I was like, Jesus woman's a bit aggressive, and I started looking back through her stuff and found her sharing this blog post about this Speaker anonymous speaker and I went to it and it was me. It was about me. Obviously she didn't name me, but obviously I knew it was about me because I could just tell.
And basically she had put, she was a member of the Charter Institute of Marketers and I was like, hang on a minute, I've met you. I've met her a couple of times actually. And you know, when someone's energy is not your vibe, you're like, Hmm, we are not friends. Like we are not gonna get on, or, you know, you're not my bag.
But anyway, so she told me her history or in the networking, she had said her history and I remember thinking when I saw that she was a, a member of the charters institutes marketers, there's no way you can be, because I know what it takes to be a member. You have to have x amount of years experience. You have to have had many like certain roles at this and da da da.
And I think to myself, I'm sure you haven't got that. Anyway, when I dug a bit, cuz I am that pathetic and I don't think I'd do it now, but I did back in the day. She was like an associate member or a student member, so she wasn't a proper member and she had the goal to say, she says she's this. So I immediately contacted the charter and shoot marketers and asked if I could be a fellow.
And I'm laughing at myself cuz I know how stupid I am because I wanted to be like, screw you man. I, and I'm, I was literally one year off being a fellow. Cuz to be a fellow, the amount of experience you have to have had and the amount of like level director level of roles and whatever. And I got it all barred the number of years and I literally was one off and I was like, please, can you make me a fellow?
And they were like, no. Anyway, I left cuz I realized once I grew up and stopped being a child, that actually being a member of the Charter Institute marketers was not that important in my world. Ah, that is a funny story. Anyway, so that happened but other than that, I really genuinely can't think of anything bad that's happened or anybody that's left the membership.
I've never had anybody leave because they're like, this isn't what I thought it was gonna be. I've had people leave who go, I can't afford it. I've had people leave who go, I just haven't given it a time. The people leave who go just isn't for me right now and that's absolute fine, but none of those people have ever gone on, not that I know of to say she was terrible. It was terrible.
So, and that was the other thing I was thinking about like having people say and oh, believe me, there are people who flip and hate me. . Right? And I laugh about it cuz I honestly it, well, I now don't think about it now. Like back in the day I'd like, it would kind of make me chuckle every time I saw them do something that kind of was a slight dig at me.
But I have got people in my world who hate me and do not like, who I am and what I do and that's absolutely fine. So it's not that I don't think everyone loves me, cuz they really don't. But I don't know anybody who's been in my world that has worked with me that could sit there and go, you are terrible. It was terrible and I'm really proud of that fact.
I'm really proud of the fact that I do. I am very honest about what you can expect and I exactly give you what you can expect. So, so yeah. So back to the whole community thing. So obviously I just wanna say that, you know, that was interesting for me to kind of go actually what's happened to me and nothing really that bad.
So other than people talking rubbish about me or not agreeing with me, which is fine if they're not my customer and they're not. So the community I care about are my community, like you guys listening to podcasts, people on my email list, people who buy stuff from me, people in my membership in executive club.
So, Nothing. No one in those worlds have ever said anything really awful, which is wonderful. So how have I created this beautiful, amazing space of people who are just wonderful and rave about me, which is so kind of them. And I was thinking about what is it, what have I done? And I think there's a couple of things.
And I know if you are listening to this and you are in my world, there's no way that you are not like this. I think the first one is, that you genuinely have to care. You genuinely have to give a crap and I think there are lots of people, especially in the online space who don't. Who don't care, who aren't that interested in seeing their people succeed.
They, they're in it for the money and, and I think that is a huge mistake. I think it's a huge mistake to try and come into the online world just to make money because it doesn't freaking work or seldom works. Believe me, I'm in it. I know, but yeah, like for me, you, I actually, I actually genuinely care about my members.
I actually genuinely care when people email me when they DM me and like the other week I missed DMing someone back for like a couple of weeks. I felt so bad. Just some lovely random person who had it DM me before, sent me a DM, thanking me for the podcast, which was just so kind. And I dunno about you, but I'm one of those people if I don't do that thing right then it's gone.
And you know, luckily my dms get busy and it of course drop down, drop down, drop down, drop down, and then suddenly I wake up in the middle of the night, one day thinking one day, one evening thinking, oh my God, I didn't get back to that person. So yeah, I think the fact that I actually genuinely care about the members, I think is a, is a huge one. It's a massive one.
Also, it's been interesting watching the online space and watching, not that I say watch it, like I'm, I've got tabs on it. Hearing, I guess from other people, numbers in memberships, how they were once quite big and are now very small, or not very small, but they've dropped and I mean by hundreds.
And that fascinates me because even though my membership is fairly small compared to, well, it depends what you compare it to. You know, it's normally around the hundred mark. It is been consistently in for a long time and I consistently keep my members and I haven't and don't do enough audience growth, so I'm not getting people in more.
But then there's a part of me that thinks I think there's a good reason for it. I like the fact that I know my members very well. I like the fact that I can probably tell you their kids' names or their partner's names, or you know, where they are in the world and genuinely actually care about them. So I think that's one thing.
I think the other thing, the other reason I've got this amazing community is, I think it's that consistency of showing up and doing what you do. So I've had the membership now for a long time. I've had the executive club for quite a while now. I've done 90 day for a long time. I've had build my list for a number of years and I still show up and I still do the podcast and I've consistently done it.
And I don't, it's not like I'm not using these things as kind of tactics to make money. So for instance, the podcast does not make me money, but like if I was doing the podcast just to make me money or build a...
Today’s episode of the podcast is an interview with Claire Bahn, serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency.We talked all about personal branding, how important it is and how we can make it authentic to us.As always, I’d love to know what lightbulb moments you take away with you and what you think, so please feel free to connect with me on my social media! KEY TAKEAWAYS COVERED IN THE PODCAST* What personal branding is and why it matters * Why your personal branding is never one and done * How a great personal brand is a foundation for a successful business * Why you need to get out of your comfort zone and take action
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Personal branding is so much more than a logo! Every tiny little bit that goes into you andyour business is your brand, including how you speak to people and how you show up.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEClaire Bahn Website TranscriptHello and welcome to this week's episode of the podcast and I hope you have the most wonderful Christmas cuz at the time of when this episode's released, it's just gone Christmas 2022. So I hope you had a wonderful time and you enjoyed the rest with your family. Are they saying that, Sometimes it's not a rest, is it?Cuz sometimes she's mad busy doing all the other stuff and the children are hyper and there's like a whole rush. Anyway, that's done now for another year we don't need to worry about it.So this week is the last episode that I have recorded and then I'm taking my break. I don't know how long for, I don't know what it's all about. I'm just fancier to having a break from recording episodes. So this is the last one I've recorded and it's with the very lovely Claire who is talking all about branding and how important branding is and how we can make it authentic to us, and I really enjoyed this conversation. It was a nice one to finish on. So I don't think there's anything else for me to say. I'll hand over to Claire.It is my pleasure today to welcome the last guest for a while, actually, which is exciting. The lovely Claire Bahn. How are you doing, Claire?Claire: I'm doing well. Thank you so much for having me and, and I feel so honored, not, you know, to be your, your last guest. So thank you so much for having me.Teresa: My pleasure, my pleasure. We had a conversation a little while back when I was on your podcast, so I wanted to make sure we got you on mine cuz it was a great conversation about a lot in common, which is funny. And we ended up talking about all sorts of random stuff.Hilarious, which will not surprise my lovely listeners because I do digress at times. And Claire we always start exactly the same way when you explain to my audience who you are and how you got to do the thing that you do today.Claire: Okay. Well, basically I'm a, a personal brand strategist and I'm the CEO and founder of Claire Bond Group. And we are an omnichannel strategic marketing agency and basically how it happened, I mean, literally it was so organic started out doing marketing and 4- 500 companies in New York. I decided to go into acting cuz it was always a dream of mine, funny enough, and during the last recession and that I basically used all of that marketing knowledge into marketing myself.Then my acting friends were like, I need you to do that for me. So that's really just how the whole personal branding really started for me. It was like, oh, I need to make sure that you know, agents and casting directors know who I am just by looking at my photo and things like that. So that's really how it started.And then I founded another business where we basically personally branded people for online dating and LinkedIn. While it was in 2019, while I was pitching my business up in San Francisco, I was actually on a podcast by, with a pretty well-known angel investor up there named Jason Calacanis. His podcast is called This Week in Startups, and basically, he came up with the idea of Clair Bond Group.He said he was a, one of the original investors in Uber, and he said, you know what, you started at Uber X. You need to start at Uber Black. He's like, I need you to, instead of helping you know the masses, you need to, you know, go up level and he is like, I want you to, you know, he is like, go and find, you know, million Dollar Listing those guys that are on that show on Bravo, if you guys watched it in the UK.Those are, those are your clients. I want the, that's what I want you to do. My very first client at the end of 2019 was an angel investor. He's still a client today and that is how we started. So it was like literally someone suggested it. I was like, I know how to do this cuz I'm a marketer and yeah, that's just really how it started. So it just kind of, Snowballed and yeah.Teresa: So there's so many, like you just skimmed over this story that touched on like, this thing and this thing and this thing and this thing and this thing. So I've gotta go back to the acting. So what did you do? Why did you stop doing it? Like, was it always your dream?Claire: It was always my dream. I was like, that kid that would like talk to myself in the mirror and I would be accepting my Oscar, and that was me. So it was one of the things that it, it kind of was kind of pushed into it. My, I lost my mother in 20 2006, and it was kind of like you, when you lose someone that's very, if you've ever lost anyone, it's like so important to your life, obviously, as your mother would be, as a 20 year old 20 something.And so I just was like, you know what? I can't like, my can't life can't end with me having these things that I've never tried, these dreams that I never went for. I can't, that's just not how I wanna live my life. So that's what really was the impetus to do it. And then obviously it got laid off , so then it was like, okay, well yeah, no one's hiring me cuz it was 2009.So that's really just kind of how it started, and I did. That's actually what kind of made me move here. I moved here in 20 2012 cause I was like, more TV and film was being shot here than in New York. I was in New York at the time. That hasn't change yet. The world has just changed. Things started moving to, to Vancouver, moving to Toronto, moving to, you know, Atlanta has a lot of the, what used to be the Los Angeles.Like workers, like one of our, our friends who was interesting cinematographer, he literally, he like split his time. His family lived here in, in Los Angeles and he was living in Atlanta because his, his kids were in high school. And he is like, I don't wanna uproot, you know, move them to Atlanta. They need to finish high school and then, his wife moved out and yeah, it really, so the, the industry changed.So that's kind of why I stopped doing it. The industry really changed. But funny enough, I, I do have my team queued up. I found my, I got it it did a target commercial. It was for the like a holiday commercial in like 2003 13 actually.And so I have, I have them, they're gonna post that I did like a Walmart commercial. Like I just, it, it was fun and I really enjoyed it. But the sad part is, is that, I mean, because everything was turning to be non-union instead of sag, you really didn't get paid what you were worth, what people used to get paid, and you could no longer live on what you made.So I was like, I was not satisfied. It's really hard to be satisfied if you're doing something and it doesn't pay your bills. It doesn't, you know, and, and you feel kind of..Teresa: You've gotta love what you do. You've gotta be paint.Claire: Yeah. And the other thing that kind of bothered me is I felt, I felt used.They used me. They use my face. They used me. And I, yeah, I just felt used. I was like, here you are, you know, do your thing. I'm gonna pay you nothing. Yeah that's used. So that's how I felt. So I was like, I don't wanna do this anymore. So the very last thing I did was a Nissan commercial. So anyway, I don't wanna do it anymore.Teresa: Who was the most famous person you met while doing acting?Claire: The first thing I ever did, I was background for Sex of the City too. I didn't meet them, but I saw, skin in the bathroom, but that's not anything. The thing that I think was most interesting is one of my friends, Adrian Martinez, he has gone on, he was my, like someone in my class and he was gone on to be in a lot of TV shows, been in movies with like Will Smith and her name is escaping me now.But anyway, but yeah, been in a lot of stuff and so he, that one was, was kind of cool. And like sometimes we still like DM each other on Instagram and things. But yeah, that was actually kind of a fun one that you see the people that you know. Actually do well and you're like, yay.Teresa: Yeah. Yeah. That's amazing. I was saying to you before we came one that my friends live in LA and I made the mistake once of asking him, he's been in LA they've been there like 16 years, and I made the mistake once of saying, have you, have you ever seen really famous?Now they were my husband's friends and I, this was the first time I met them and he went, no, not really. And then for the rest of the week that we were there, literally, oh yeah, no so this person. Oh yeah. I've been biking with this person. Oh yeah. To the point where I wish I'd never asked. Cause it was like, alright, now you can stop telling me all the people you've seen. But yeah, it's so funny.Claire: It's, and yeah, you, you do, you just hear them all the time. Even in New York..Teresa: That, and honestly, it kind of blows my mind. It blows 'em on. So we went from acting and then you started the personal branding and you started personal branding for people, for dating sites. Like how did you get into that? Did you have to like do the DMing for them? Like..Claire: No, no, no, no.Teresa: Because that would be very, very interesting.Claire: So we're still around, we're kind of debating whether we just shutter it cuz Claire Bond Group is really just taking all of our energy. Yeah, it's called Online Profile Pros and basically they would come to us and they would book a photographer, dating coach.It started out where they would just book a photographer and then we kind of folded it into a whole package where they would get a dating coach, you know, wardrobe stylist, the whole thing. So we kind of upleveled it a little bit from there. But yeah, so it would just be like the photos and your profile and that kind of thing.So we never got into the whole like, I'm gonna chat for you or things like that. That was not what we did.Teresa: Imagine could you imagine like, and that's so interesting because actually I think that's, like when it comes to personal branding, that is personal branding like it is. You know, it's not the kind of stuff that people maybe always think about paying for.But like, so I, I don't know if I've told you this story about but my, I met my husband online and I had been married before and I got divorced and he had been married before and was going through a divorce and my husband evidently did not bring someone in to help him with his profile because his photos were selfies, but they were like looking down.So he had about five chins as he was doing it. And because I'm a nice person, he didn't look all that right? But he was really nice to talk to when I was like, do you know what, I'll meet him. But went and met him and it was like being catfished, but the other way round.My husband is hot, right? He's a good looking guy but because he took these dreadful pitches, and like his profile was not all out like I won. Like I seriously won in that case because lucky I am, I am not like the type of person to go, oh, you are horrible. But yeah, cuz he just didn't have to do a dating profile cuz obviously he like I had never had to date.Because we'd be married and you know, we got divorced, so, but I love that. That's great. That's so interesting. Okay. So, let's talk about personal branding then, because Yes, when people like, so I came from big corporate marketing and like talking about branding and all the conversations around it. It was huge and it's big and it's important and they spend millions and powers and all that sort of stuff.Claire: The colors and the theory behind the colors. You're like, oh my god.Teresa: Yeah, yeah, yeah. The detail in it. But what I find is talking to business owners, personal brands, the other side, like it's almost from one end of the spectrum to the other. It's like okay unless I'm this big, massive company with millions to spare and a big team brand isn't important to me.Like, yeah, I'll just shove a logo up and it's fine. Like how do we, how do you explain to people the importance of having a strong brand.Claire: I mean, it's actually funny cause I'm kind of getting, I'm putting together like a, uh, an upcoming speech that I'm doing, so I'll give you kind of pieces of that.Basically, I feel like it's not like a PC thing to be like people are judgmental but we are, we are always you, everything that you do because, you know, I have a, I have a coach that, that said, you know, when you say yes to something, you say no to something else. So when I say yes to doing this, I can't do anything else but this.So therefore I have to judge whether being on this podcast is a good idea for me. That is your personal brand that, that, you know, that is it cut and dry. It is because you have a strong personal brand that I'm on this show. Do you see what I'm saying? And the reason that I'm on your show is because you made a judgment call that I was worth having on your show.So when people are like, oh, I, it is not important, it totally is because you have to make a judgment call you whether it's your intuition, your gut instinct, whatever it is, you know, you will make that, that you know judgment, first impression, all that kind of stuff. So do you want to leave a good first impression?Do you want someone to always say yes to you? Then work on your personal brand. That's just it, it's human nature so we can go, we can say it doesn't exist but we all know it does cuz it's human nature. So we can be like, it doesn't matter, but it does.Teresa: But it does and it does. When I started my business, I was, I was really fortunate that, obviously I've been in marketing a long time and I knew designers and I knew website builders and I knew, so I did have a pretty good brand from the beginning. Because the designer who did it knew me really well, so therefore it was very easy for him to convert me into a brand. And then I've always used a branding person since like, but because I was helping and teaching and supporting other business owners, I had to look a certain way.I couldn't be saying to my members or my students or people I'm working with a few people in my 90 day program at the moment, who are just starting. I couldn't say to them. Yeah. You know, just like you've gotta spend time working on a brand if mine looks dreadful or if I didn't show, show up properly.Claire: Yeah. But I think also part of it is you kind of while the branding is super important, I don't think it has to be perfect. I don't think it has to because sometimes people are so focused on that, that they are like analysis paralysis and all that. They won't actually do anything, they just don't do action and you need to actually do something.And another thing well, how you kind of look is really good, but how you actually show up and this is actually really, really key. And I actually, we, we have really put this into place in our sales calls when I do our, our, you know, for initial onboarding after sales call, I just reiterated over and over. You have to, your personal brand has to be led with altruism.If it is not, people will know that you are not authentic and you are faking it and you know, and you cannot fake being on video people. No. They know if something is off and the the crazy thing is we had this, this client that we, we decided to part ways with, because we could not get this person to see our way.And it was always like, buy my book. Buy my book. I literally did a podcast where it was like, how to get, you know, how to sell your book. Like, I literally was like, buy my book. Buy my book, buy my book. Don't do that. You know? So there's this kind of a you have to, things have to look good, look cohesive.But truthfully, you can, people will forgive a lot of that if you, you know, if you are actually authentic, if people think that you actually are want to help people and it's not a lie if you are faking it or I, I don't know. There's a lot of people out there they have this kind of, you know, like they, they talk down to you.Oh, a little person. I am going to help you. You are so dumb.Teresa: Because you can't do this without me and therefore I'm the savior here. You know, hate that.Claire: I've been told that I have to give you this information. You dumbass. You know, you're like, what? Then you have the opposite of the person that's like, even better than them, even higher level. That's just like, here's all the information. God speed. Those are the people that will actually excel.Teresa: I think you're right. I think, like you said it, you know, and again, I'm working with these people who are just starting out and it's like, okay, you do, you know, we need to create a brand for you and I do not sell my brand slashes, you know, I coach people, I help you.But obviously the first point of these two businesses is they need a something, okay, but I literally gave them time like they're doing it themselves so they don't have the budget to bring someone in. And I said to them, right, I'm gonna give you two hours. You are not allowed to spend more than two hours researching what you like.And then you're not allowed to spend more than two hours creating something. Because if I give you all the hours in the world, you are gonna spend the next six months making something beautiful. And I said to them, and also it changes like literally today as we are recording this, I am introducing a new Cutler into my palette because it just doesn't quite feel right anymore.So, so I've been mess and I've been doing it myself, although I do have someone do my branding, but I want to mess around and see what colors I liked and see how it was working and so it tweaks and changes all the time. It isn't one and done is it.Claire: No, I mean we changed our colors. I think it was this year I used to have like a different purple that I was using and I now I've gone to a much deeper purple that I kind of felt I, purple is my thing and purple is creativity and a lot of those kind of things. But I felt like the darker color was kind of more luxury, more kind of my brand, especially kind of the clients that we have and things like that.So yes, it evolves...
Today’s episode of the podcast is a solo episode all about my reflections on 2022 and what I have learned this year.This year has been a big year of learning for me, with lots of changes; and taking time to do this episode got me thinking about the mistakes I have made over the years in business and what I would do differently, if I could.As always I’d love to know what you think, and please feel free to share your own reflections and learnings with me, by connecting over on my social media.KEY TAKEAWAYS COVERED IN THE PODCAST● What went well, and what didn’t go well for me this year● The mistakes I have made over the years in business● What I would do differently, based on what I know nowTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
One of the most important things you can do in business is to get really confident about whoyou are and what you stand for..
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODENicole Aquila Website TranscriptHello and welcome to this week's episode of the podcast. How are you doing?
So, what are we gonna talk about today? Now, we're nearing the end of the year, and as you know, because I talk about it every year, because I have consistently been doing this for a long time, I do goal setting with my amazing community, with my club, with exec Club, and part of that goal setting, there's many parts to it because this isn't just a case of, okay, everybody sit down.
What do you wanna achieve next year? That doesn't, that's not how it works. But part of the goal setting is that we reviewed the year before and I just had, we just had our saw event, which is our members only event, and we had an amazing speaker called Nicole and Nicole Quiller, coach Nicole. Go check her out.
I will link to her in the show notes and she said she had this great saying that basically what gets measured gets improved. So that's why we look at what's happened. That's why we track back and go, okay, what happened? What did we do? How did it go down? What did I learn from it? So that's one of the things that we do obviously in the goal setting, is we go through and go, what went well and what didn't go so well in the last year.
And again, the aim of the didn't go so well isn't about beating yourself up. This isn't about going. Well, you've rubbish, aren't you? And you just don't achieve your goals. Probably should give up. That is definitely not what that's about. What it's about is giving yourself space to think about what didn't go so well and what can you take from that.
What can you learn from that? What comes to mind and how does that then lead you into doing your goals, because obviously we can learn by those things. And like I said, I, it's a very, the space I create for people to do this, it's, it's safe. And it's also, what's the word, am I trying to think of? It's, it's a positive space.
This, you know, it's not a space where we sit down and go, oh, this is awful. And if anybody's feeling like that, I managed to kind of move them through it pretty quick. So, one of the things, like I said, that I've done is I've gone through and I've listed what didn't go so well for me because obviously I practice what I preach.
I do all this stuff that I teach and I've written loads of different things there, and I'll tell you a few of my things that I've got on my list. So I spent too much money. That's what I did this year. Now I have to say in all the areas of my business, the finance one is the one I'm not brilliant at because I am one of these people and I'm having, I work very hard on this, so this is definitely something I'm working hard on, but I am one of those people, I have been one of those people that sees money in the bank and thinks, oh yeah, no, I'll just, I can buy that, that's fine.
And will invest and spend and do various things. Also, I have my VIP events that didn't make me money. They didn't make me enough money. They, the second one made a profit. However, it was not enough profit to warrant the work and the time that went into it. So I'm re-looking at how that might look this coming year.
And that's what I mean. So like, if I hadn't, it's a perfectly example actually. I'm so glad that randomly came to my head if I hadn't looked at that event after I did it and reviewed it and looked at what well, and what didn't go well, and what I made and what I spent, then I wouldn't know that actually Teresa, don't do it the way you did it before because it's not bringing you enough profit, profit in.
So that's the reason we look back. So yeah, I spent too much money. I didn't grow my audience as much as I'd liked, but again, when I look at it, I go, well, where was I focusing on that while I wasn't? So that might be wider either I, what else forgot down here.
I'd liked more people in the 90 day program and I think now I, I think that realization came quite late in the year that actually one of the things that really lights me up is people achieving and succeeding. And one of the easiest ways that people can do that is working with me one-to-one. And I think I had made the mistake at the beginning of the year thinking, I want to just grow the kind of more, want to many programs and not my, not my one-to-one.
And then I changed my mind, so that'll be why I didn't have enough. And then I spent money on things I shouldn't have. That was part of the spending many things. I did a launch for bill my List, and I didn't sell. Anywhere near what I thought I was going to, but it did something completely different, which was actually brought people into my world who had never spent time with me and then realized that I am who I say I am, and I show up the way I say, I show up, and they then joined the membership off the back of it. So that was really interesting.
So yeah, so like I said, I go through, but it got me thinking about what mistakes have I made in my business or what things have I done over the years that are just you know, things that I, I don't wanna use the word regret cuz regret's a horrible word, but, you know, kind of think I would not do that again and maybe should have done that differently.
And one of the things that I've got down is the fact of when I first started, I listened to everyone else. I listened to all the experts, I watched all the webinars, I did all the stuff. And back then, cuz bearing in mind I've been in this industry a long while. Back then it was very much, this is the way we became successful. This is what you should do.
And bearing in mind I'd come from a world of marketing where I'd marketed every different product that you, not every different product. I mean, there's a lot of products in the world, a lot of products in a lot of industry. Bear in mind, I had done that and I knew that there were, even though I would use common marketing threads through every single client and every single company I ever worked with, I knew that some things worked better for that industry and some things were better for that industry, and everything always had to be tweaked.
So why on Earth when I came into the online space did I think and I'm not angry at myself, although it sounds like I'm being here. But whyy enough did I think that I could literally cook a cutter, someone else, and that would work for me. I'm not entirely sure what my brain was thinking, but I looked at what they had, I looked at who they were, and I looked at kind of, you know, the money they made and I just went, I want that.
And therefore I did the thing that so many people have done and it's now my life's mission to try and stop anybody, anybody else from doing this? I went and bought their stuff and signed up to their programs and did what they said and, oh hell, that's weird. I am not the size of those businesses and I don't earn the money they earn because that doesn't happen.
Now, yes, there are successes, but it doesn't happen the way they say it happens. So that was a mistake. I shouldn't have done that. I shouldn't have gone and thought that copying someone verbatim would make me as successful as they are.
The other thing I made a mistake up with at which actually this leads into another, another of my points actually that I was gonna mention is getting involved with the wrong people. So with some of these big experts, I didn't do my due diligence. I didn't do my research. I didn't check what they had done, how they had created, you know, what they had created.
So some of these people now have had, back in the day, they had capital investment. They had, they had a partner that paid. They invested in them. Well, yeah, they're gonna be able to, do things. If someone goes, here's a chunk of money I didn't have that. They had key relationships, which are very closed relationships in the online space, and it is very much a who's who club of if you are in, you're gonna fly, and if you're not, then you blocked out.
And I didn't pay attention to actually, yeah, this person said they grew this way, but when I look at it, they actually were part of this person's world and they helped them by being an affiliate for them or whatever it is. So, I didn't do enough research around them and their expertise because again, there is a lot of people out there who only know how to do and be successful the way that they've done it not being successful because they've learned and worked with lots of different businesses.
And that's one thing that I pride myself in is that obviously, because I have had this years and years and years in marketing experience, cuz I have got a degree in marketing because I have you know, done all these things. I know. I know how to take someone else's business and help them for them and who they are and their industry.
So a lot of people that I maybe associated with or learned from, basically were only successful in the one thing that they did, and then they were trying to teach it to other people, and therefore their knowledge of the world was very small and very singular. So they couldn't, so if you went to them and said, I've tried the thing, you've said it doesn't work, what else can I do? They couldn't tell you.
So that was the other thing. But, and, and that leads into working with being associated with people that I no longer want to be associated with. Now, I, I am gonna do an episode on how I built my amazing, beautiful, lovely community that's coming up in a couple of weeks. But what I, the reason I was thinking about it is because of the fact of I have a really nice community and they are kind and lovely.
And I'm very lucky that I think I don't have too many people out there saying horrible things about me. I mean, privately they might be, they might think I'm an absolute idiot, that's absolutely fine. But from a professional point of view, I don't think, I don't think, I dunno to be honest, but I don't think anybody's saying she's terrible at what she does and she lies.
She doesn't do a coaching call and she doesn't do this. Cuz I do, I'm really honest, and I'm really transparent. So yeah. But what I have done in the past is I've worked with people, I've coached people, I've been friends with people that now do not at all align with me. And there are very specific points in which I went, Ooh, hang on a minute.
And I backed straight off for various different reasons. And I, you know, there's part of me that would almost like to be really honest with you and go, yeah, there's this person because of this. And there was this person because of this, but that wouldn't be fair on them because it's my own personal opinion about them and how they run their businesses.
So, but I think you can pretty much assume that if I used to hang around with them and now you don't see me hanging around with them, that might be, you know, that might be one of those people that I no longer align with. And it's exactly that, it's I don't wanna be a, I don't align with how they teach the stuff, how they show up in the world.
And do you know what, like the other thing that as a mistake I made is that I used to watch and pay attention and now I don't. I pay no attention to them. I've muted them on everything, even when I still have to be friends with them as such, I mean, friends is a strong word, but even when, God, this is really cryptic, I, you're gonna be sat like for Christ's sake, just tell us what you're talking about and who about, and, and I hate that.
I hate when people do, but yeah, even when I, you know, have to still be in their world at points. So I have to still follow them. I mute them all. I have a couple of very good close friends, business friends that would go, oh my goodness, like that person did this thing cuz they don't align with us and we don't like it.
Cause obviously now I only deal with people I align with and I stop them from doing that as well. I've, I don't wanna know, I'm not interested and I just wanna stay way out of it. So I literally am almost like a little mole in my house here, and I stay a hundred percent in my own lane. I don't pay attention to what they're doing.
I don't pay attention to what they're talking about, what they're posting about, and the people who are very close to me and know honestly who these people are that I don't align with. They don't tell me either, because they know I don't wanna know because it distracts me and frustrates the living daylights outta me.
And sometimes some of these people are crazy, passive aggressive and they will say things that are aimed very much towards me. And this is in the past, I dunno if they still do it cause I pay no attention. And I still, you know, I just can't. I just can't. So for me, one of the mistakes I made is, to kind of sum that rambling up, is.
When you first get to know someone, yeah, you don't know whether they align with you or not. So I'm not blaming myself for even working with them in the first place or coaching with them or spending time with them, or being in their world or buying their programs. Like I'm not, it's not that I'm blaming myself for that and saying that was a mistake and you're an idiot, Teresa.
I learned over time and, and some of these people, I've spent thousands and thousands with them, and, and actually over time I've gone, oh my word, you and I are not the same people. So, so at that point I distance myself. I mute it and block it and silence it all and just pay no attention. And I think that's a part of getting really confident about who you are and what you stand for, and who you wanna be seen with, and who you wanna hang out with, and being really confident in you and your values and your business, and also your audience.
So if you have an audience, you know, for me, my community are the most precious, valuable thing in my business. And I wanna make sure that I am serving them and bringing people into their world who adds value, who lights us up, who makes us happy, who, you know, is just a nice human to be around. So, and that was a real lead rambling.
If any of that made sense then well done. You, you are much better than I am. But yeah, so basically if someone doesn't align with you, run, run for the hills. And even, and like I said, you know, I have paid to be in things, I have paid to be in a program that I've talked about. I've had people on my podcast that part of me now thinks should like, you know, should I just delete the episode because they are so not in line with me anymore.
But it's all part of my journey and I'm very honest about it. I'm very honest about, do you know what, if you listen back, you'll hear me rave about some of these people and not so much now, so, so like I said, if you are finding that you. I'll go in, do you know what? This doesn't align with me. Don't do it.
Don't give them new money. Don't be in the world. You know, you deserve to, you deserve to work with people who light you up and make you feel good and want you to succeed as much as you wanna succeed. And cheer lead you, but also have your back and your shoulder like they, you know, for you to come in and go, I've had a terrible day and this is why.
And for them to be there and go, okay cool I sympathize, I am so sorry, and I'm also ready to help you pick yourself back up when you're ready. Anyway, like I said, I just went outta nowhere. I have no idea where I was going with all that. What else have I done wrong? I have fallen for real sleazy sales tactics.
The best one. Do you know what I'm thinking about doing? I'd love to get your feedback. I'm thinking about doing a list of all the stuff I've paid for and then cuz you know I'm not allowed or you know, basically some of these massive programs that you buy, it's within the terms and conditions that you can't say anything bad about the program.
Now who has that? Who has like, there's a couple of things I don't understand about business and maybe I'm very naive, but first off, why would I put something in a contract that says you can't talk about my program in a non-positive way? Because if it's terrible, then, alright. Like, I get it. I really, really do.
So that I just find absolutely baffling. The other thing I find baffling is people trademarking stuff left, right, and center. Like especially in the online space, there is, the content that's out there is insane. I am not precious about my staff. I know, I hear my own words come back to me all the time. It is hilarious actually, because, you know, there'll be people, if I will, that do not speak and do the way things I do.
And even when we start having these conversations, they'll be like, that is not for me. And then six, 12 months later, those words come outta their mind, like as if, oh, we, we suddenly decided that this is how I think or, you know, so that's funny and I'm, but I'm really not precious. I'm really, really not, because A, that's not authentic.
They're not being authentic. So, and, and it can't stand. It can't, it's not consistent. It's not you can't be, you know, and also it doesn't fit, right? So if someone's saying one thing, but they act another way, it doesn't fit right. So for me, I'm not precious at all because I know that if you want, I show up saying the same things, doing the same things, be in the same way for all 200 and whatever episodes of this podcast.
Now, have some of my opinions changed yet, some of my thoughts change yet. Have I said things in the past that I now did not align with yet? So I'm not saying that we don't grow and change, but it is how I show up today is authentically 100% me and how I showed up back then was a hundred...
Today’s episode of the podcast is an interview with Jennifer Zenz-Olson, founder of Laughing Lotus Wellness and a Transformational Purpose coach, motivational speaker, podcaster and best-selling author.We talk all about the highs and lows of mid life, and how empowering it can be. I love everything Jen has to say, and I know you are going to get so much from this episode. As always, I’d love to know what resonates with you and what you think, so please feel free to connect with me on my social media!KEY TAKEAWAYS COVERED IN THE PODCAST● What do we mean by mid-life● The positives of mid-life● Why you need to harness your energy and use it to help you● How to tell that you are out of alignment with your purposeTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
There is a different confidence and power that comes with mid life, and when you embrace it, it’s really beautiful.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJennifer Zenz-Olson InstagramLaughing Lotus Wellness FacebookLaughing Lotus Wellness YouTubeLaughing Lotus Wellness WebsiteWendy Hill’s Fab Female Nutrition ClubTranscriptHello and welcome to this week's episode of the podcast. How are you doing?So this week I have a interview, which is my second to last is my penultimate interview for the time being. Like I said, I am taking a break from interviewing, I'm gonna do solos and I'm gonna keep 'em short and sweet. I'm gonna do some real practical tips and advice. So this is one of the last interviews you're going to hear. I've got one more in two weeks time.This is the lovely Jen Zen Olsen. She is so, so lovely. I met her through networking a while back and you know, you just hit it off and I really love what she says. I love how she is and I know you're going to get a lot from this episode, so there's probably no point in me saying anything else. I'll just hand over to Jen.I am really excited today to welcome to the podcast the very lovely Jen Zens Olson. Jen, how are you doing?Jennifer: Oh my gosh, so good. So excited to be here with you. I'm so excited for this interview and this chat today we're gonna have today. I know it's gonna be amazing.Teresa: Honestly, I am like, you know when you meet someone online, I'm talking to my lovely listeners and you're like, oh no, we should be friends. Like, and isn't it funny as an adult to be like, yes, so I really be friends with you. Can we be friends?Jennifer: Totally like friend crushing on someone. You're like, isn't too soon to ask for a second date. But I really like you.Teresa: But obviously it's funny when you're older, like making friends with people, but but also how I don't like you when I meet someone. Oh, yeah. No, you, you, you're the person.Like, so I am so grateful that, luckily Jen felt the same way and we've been hanging out and, and that she's on the podcast. So I'm really excited about this. Jen, we always start exactly the same way by you explaining to my lovely audience who you are and how you got to do the thing that you do today.Jennifer: Okay, so I work with really successful middle aged women who are at a place in their life where they are maybe dealing with all sorts of things that are shifting and changing in the worlds, like perhaps empty nesting or needing a career change, relationship things a maybe aging parents, and they feel like they've got all these layers kind of covering them, and they're facing this place in their life where they know that they need to make a shift. I call it a lane change. They know that they need clarity.They've maybe lost touch with their purpose, but know they wanna do something big and they're not sure anymore how to go about that because it's like they had an idea at one place in their life and it shifted and transformed and evolved because we do.And they've landed this place where they are feeling stuck. And so what I do is I work with women to help them get really clear about where they've been, where they're going, how they're going to do that, just outlining their strengths, their talents, their gifts, and also their unique energetic signature, which is something special that I do because I'm all about the energy and we sort of figure out their, their lane change.And sometimes that means a really big shift. Sometimes it means a small shift, and we just needed to reconnect with parts of ourselves and then off they go. We just get them totally fully empowered feeling their strengths, their legacy, honestly, the impact that they can create, and then we get them going back out in the world and leaving a trailblazing, beautiful fiery place is so that they're, like I said, creating that wonderful legacy.Teresa: I love it. I love it so much. So, a stupid question, start off with, what do you call midlife? Like what ages?Jennifer: Yeah, that's interesting. I, I just created a Facebook community for, for, it's called Midlife Repurposed. And I, and I invited some of my friends, my friends are in their thirties, and they were like, excuse me, like, it's super funny, like, like slightly offended and like, listen, here's the deal.Everyone defines it slightly different. I know many of us probably think between like 40 and 60. I would say, I think between 35 and 65, I probably have a little bit bigger mindset only because I'm not saying 35 is midlife, but you're preparing for it. And some women actually start going through physical changes in their bodies. Sooner than others.So I would rather someone have some awareness about what's coming and, and sort of have this idea of preparation and awareness versus waiting till I'm smack in the middle of something. And now I might be in a, in a struggle, a place of, of conflict, and now I'm searching for, for some resolution.It's like, let's, let's get ahead of the game, right? Let's have some awareness and, and make those kind of changes in advance. Give ourselves permission to know what's coming and step into that power even sooner, because I love that kind of legacy.Teresa: You're so right. It's funny. I need to connect you with the lovely Wendy Hill from Hill Start Nutrition, who has a group called Fab Female, and she talks about perimenopause and menopause. She's a nutritionist and, and so she talks about that. But what's cool is like I am 43 now. I always say that very tentatively like, I can't remember...Yeah. And then we do the math and I'm like, oh yeah, no, that is right. And, but like, You know, I hadn't really thought about things like the menopause because you like, I like to pretend I'm very young, still , but being in Wendy's world, actually, like you said, it's kind of taken the, the mystery out of, you know, well that happens when you're older or that happens, you know?And actually, like you said, there are so many people specifically just talking about this, and I apologize if you're a man and not having this part of the conversation, but there are so many people who start perimenopause far earlier than people would imagine. And, and therefore they don't know, like, and they don't know that's what it is.And I feel very privileged now to have been in Wendy's world so that I'm more equipped with those things. So like you said, even though, you know, if I, they might be big, excuse me Jen, I'm very young and vocal. I do think there is that kind of, that kind of having an awareness of kind of what's coming, but you know, not in a negative way. The other thing that's really interesting that kind of sprung to mind as you spoke about this. In terms of the challenges of this age, right? And the fact of children growing up, and even so I've still got children at home, but they're teenagers like they don't have the same needs as they used to or they sort themselves out, you know, which is, has some real benefits.FYI, people when you, you don't have to deal with them all the time. Conversation is a difference. Like, you know, but also like, yeah, and those challenges that them growing up were, oh God, let's don't hear it. But relationship changes. And one thing that's really fascinating, I found fascinating at the moment is we know, I know a lot of people whose relationships are breaking down or coming to an end..I literally spoke to someone the other day. I, I replied something on Instagram to her and she DMed back and said, my husband and I have just, he's just left me like, and it came from what she said, like a bolter at the blue. It did from my point of view. Now, I didn't know him in particularly I know her, but, and then, She said to me, you know, I dunno why I've just said this to you, but you are my example of someone going through this.Cause obviously I did, I was divorced, what it's now, 8, 9, 10 years ago and obviously I've remarried. And, but actually that, and when you were talking about like them being stuck and one of the things I thought about was, and one of things I spoke to her about is I didn't know who I was anymore and I think when it comes to the children and the careers, and even if your relationship goes, you know, doesn't have any problems. It's like you in your life, you, you get to, you know who you are, you know where you fit, you know who's around, you know how it looks. You feel comfortable and you are in your comfort zone. And when something happens that takes that out, I literally remember like God, I was wild.Like I'm not even kidding. When my husband is nice to my ex-husband. I was wild, like cuz I didn't know who I was. I didn't know how I was meant to behave. I remember going to parties on my own and being like, what am I meant to do here? Like, and I think we always think that it takes something as big and dramatic as that's happened, but actually this age range you're talking about these little small shifts and changes are happening all the time, aren't they?Jennifer: Right, right. They are. That's, I think that's really a testament to what I think of, you know, as people refer to midlife as a crisis. Right? So I was saying one of, one of my passions is the only narrative we have is midlife crisis, like the only that is the most depressing thing on the planet that we only have one way of looking at it.And instead of seeing it as a crisis, can we look at it as evolution? Can we look at revolutionizing the idea and the relationship we have with it? Because you're exactly right, it's, we're in incessant change. So what who you are and what you're standing for at 20 and 30 and 40 look very, very different.And, and to your point, you know, relationships can, can break down. We have kids, I, I, so I have a aging ailing dad who's in hospice. I just launched my child into college this year and at 40, what launched this passion and the mission that I have right now in my career is I went through this. I lived through at 40 in a perfectly beautiful private practice providing psychotherapy.I hated going to work everyday. And I created it. It was my dream. And so I think I felt like, how did my vision get so wrong here? That I'm here and I'm peeling myself out of bed every day and I'm creatively like, how can I miss work today because I don't wanna face it. And so, and I knew something was wrong, and what happened was I felt kind of broken, to be honest.I felt like something is deeply wrong with me. If this was my mission, if my purpose was supporting people on their journey, which by the way is way too small of a nugget. So part of it was that I wasn't even super clear about my purpose at that time. I narrowed it down and I was, I was absolutely lacking creativity, inspiration, motivation.And I knew something was wrong on the inside. I was like, something is a mess here. And who do you talk to? My friend said things to me literally, Tracy, my friends would say things like, Jen's always had her poop together. I'm not gonna swear on your podcast I'll be appropriate. So, so, right. So they, they, my friend said things like that to me.Jen knew what she wanted do when she came outta the womb. Jen's got it together. So who do I go save to someone when I look like it's all together. I've got the rocking career, I created my own business and I've got a good reputation and a good community and great clients. My clients were, were absolutely stellar.I've got all this stuff going. The house, the kid, the husband, I mean, so it was like all the boxes were checked and how come I feel totally a mess. What, what is wrong with me? So I turn that really inward and I find that that's what happens is we get to that middle space and we're like, look, I, I did all the boxes.And you're looking around going, yeah, like, how did I get here? Is, and the real question of midlife and a mentor said this to me a million years ago, and I was trained to be a therapist. He said, the question of in life is, is this enough? And I don't know why it stuck with me. And I, and I started really like returning to this question of, is this enough?And my, my answer was no. And I didn't know what it was gonna look like. I, I had worked my tail off for my training, for my license. All the education, the, the investment in it. When you do those things, you end. So when you go how spoiled am I. They're like, I just don't feel happy.Teresa: Yeah, I know I put everything..Jennifer: Yeah. Yeah. It was like a really like rough mind space of how, how do I deal with this and what do I do and who am I to, to shift gears like this? So I don't want other women to go through this. I don't want other women in that stage where they're feeling stuck and they might be facing a whole handful of things and lots of times what happens, is people in midlife don't realize they've got a purpose problem underlying all of it. I think it gets stacked up, you know?Teresa: Well, this is what I was about to say to you in terms of like, you know, if I was having a marketing conversation with you, I'd go, you know, how are we finding your perfect customer? And your perfect customer might not know that they feel like this.Jennifer: That's exactly right. That's exactly right.Teresa: They, you know, because exact, for many reasons, but exactly one you said that one, they might be sat there thinking, what am I moaning about? Like, seriously? Like, I've got the house, I've got the husband or the wife or the, whatever, you know?And I've got the job or I have my own business or like, and my friends think I've got it all together. Like you, Jen, I was always the one to like mother and give advice to and be the leader cuz I am a natural leader. I can't out myself, even when I shouldn't be. I try and take over. not always a good thing.Like I, and therefore when things go wrong in my world, I find it very hard to open up and be vulnerable. And, and when I did, they didn't like it. Because that's not my role. My role is to be the funny, loud, hilarious, like, you know, got it all together. And if she hasn't, it's just funny and she find it funny.Like, so it was really hard to be funny. But, but like I said, I think there are a lot of people probably listen to this and I would guess that my, my lovely audience that listening to probably bang on your audience, like, yeah. I feel like they're probably going, there's something, but I dunno what it is or and I dunno how to communicate that. And I dunno what to do. Cause if I can't, if I can't communicate, how earth can I communicate to someone else to then get help for it? And I don't need help, I just need to get over myself. In fact, I heard someone say that just the other day. Just need to get over myself. So how, how do you help them identify themselves?Jennifer: You know, it's, what it is is for people particularly because I think, like you said, what happens is we can sort of have these layers that cover us, that are, that are, that are really symptomatic, right? So how do we know we're out of alignment?I mean, I think that's one kind of question is how would I know and there could be like you're lacking inspiration. You're lacking motivation. You're starting to find reasons to check out of life because you don't wanna be there. You might be isolating, you might be drinking too much, you might be filling the spaces with shopping too much.There's all kinds of things that can actually also look like mental health issues that might be showing up that are really a piece of, if I looked underneath all of that, if I really got to the road of what's going on for you, you might look at me and say you know what, I, at one point I really knew what I was doing here in my life.And now I'm not so sure. And I think it's sometimes why, you know, for example, empty nesting gets so tucked into this because if the kids leave and the kids were kind of the glue. So, so, and I don't know that anyone will know here, but I've got over 20 years of clinical social work experience was psychotherapist for, for like over 20 years.So when I speak to this, this is kind of that, that clinical experience talking, but when, when the kids move and they became the glue, everyone feels onward again. Now we're like, well wait a minute, if I'm not a mom, right? This is one of those things that people will do for purposes. They'll say, well, it's a role.Nope. It's a task. Nope. Yes, it is legacy. Yes, there's a piece of that, but there's actually something that's so much more about that and, and so we can miss that. And if I look at you and in the middle of your crisis, you're going like, my kid just moved out, my parent just died. I'm in the weeds.But you wanna talk to me about purpose? Yeah, I do. But what we'll do then is what we have to do is go in and we have to attend a first to these front facing issues that if there's stuff that feels like it's coming unglued and now I need the bridge from this place where I'm in a hot mess state.Over the purpose, you can't get there if you don't have some support. And so that's really where I started shifting of, you know, around my, my messaging to lean into this midlife thing. Let's revolutionize that and can we change the relationship we have with it. So that you could actually look at your purpose, because there's probably some evolution.We evolve as human beings. I hope that you do but that can be scary to fit right? If we're doing something along the way. Hope we're up. We're evolving. What we might have to do is take a look at these front facing things. And so lots of times that's, that's what it is. It would be, you know, look at the front facing issues.What's going on for you? Is it marital? Is it, is it empty nesting? Is it, you know, grief? There's so many pieces, is it hormonal? Whatever it is. And we just say, okay, what are these things? We're gonna attend to this upfront, we're gonna make sure that all is well here. And then we would move more deeply in that purpose work because you might need, because it...
Today’s episode of the podcast is a really short solo episode filled with practical tips on how you can tackle the Christmas period, and take a break from your business..
KEY TAKEAWAYS COVERED IN THE PODCAST● Why you need to be realistic about what you can expect from yourself
● Why how you spend the Christmas break needs to be what suits you
● Why having goals is a game changer in business
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
My top tips for taking time off over the Christmas period!
HIGHLIGHTS YOU SIMPLY CAN'T MISS● Practical ways you can prepare clients and customers for you taking a break
● Things to think about when you come back in the New Year
Transcript
Today’s episode of the podcast is an interview with Sigrun, an award winning businesscoach, who helps women launch million dollar businesses.We talk all about what it’s like to have been in the online space for a while, have seensuccess and what that looks like now.As always, I’d love to know what resonates with you and what you think, so please feel freeto connect with me on my social media!KEY TAKEAWAYS COVERED IN THE PODCAST* * How can we do things differently if things aren't working as they used to * * * How to navigate the online world if you want to be an online business * * * The importance of building relationships * * * Why you can’t automate everything * * * How to build an audience and get in front of the right people *
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Do not underestimate the importance of going back to basics and scaling intimacy.
HIGHLIGHTS YOU SIMPLY CAN'T MISS* * New ways that we can do business online and reach out to our customers * * * How we would sell if we didn’t have the internet * * * Sigrun’s experiences of visiting Necker Island and meeting Richard Branson *
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODESigrun’s LinkedIn AccountSigrun’s Instagram AccountKickstart Your Online Business Book2023 Planning WorkshopTRANSCRIPT
Today’s episode of the podcast is a solo episode all about goal setting.There is a simple mistake that I see so many business owners make when they do this, tune in now to find out what it is!KEY TAKEAWAYS COVERED IN THE PODCAST* * Why goal setting is so important * * * Where people go wrong with goal setting * * * Why you need to align your goals with your values *
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Goal setting isn’t about beating yourself up about things that you don’t achieve, it’s about giving you direction of where you want to go.
HIGHLIGHTS YOU SIMPLY CAN'T MISS* * My experience of not goal setting for my own business this year * * * Why you need to plan your goals for next year, now * * * How I can help you goal set for 2023 *
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEThe science behind the woo podcast episodeJoin me for my 2023 Planning WorkshopTRANSCRIPTHello and welcome to this week's episode of the podcast. How are you doing? So, we are getting towards the end of the year terrifying as that thought might be cuz actually it has gone really fast this year. It's time to start thinking about next year. And a little while back, I did an episode on the Science Behind the Woo, and you might wanna go back and re-listen to that in terms of why we goal set, why we plan, why we have vision boards, why we think to the future, why we imagine what our future could be like.
There is real science behind those things, which is one of the reasons why I do it every single year. Now I say this, and last year I didn't do it. I normally head out to Nashville and work with Mary. We do some kind of group mastermind thing, and I'm very lucky that we have Michael there and Megan there and, and they talk us through different exercises to plan our following year.
And I didn't do it last year cause I missed the date when I, when I was out there, I'd already missed it, which was a real shame. But I thought to myself, Oh, I'll use some time and I'll definitely do it and I didn't. And the first quarter and a bit of last year, not last year, sorry, this year for me, was not all that. From a so many points of view not just from an income point of view, but from a, I didn't know where I was going. I didn't know what direction I was doing. And it's like, you know, they always like saying, it's like having a map of somewhere that you don't wanna go to. Yeah, you can follow up, but you're gonna end up in the wrong place.
So we need to know where we're trying to get to. We need to know what is it we want for our business. What are our goals? What do we wanna achieve? And not just one business personally, what do we wanna in the following year. And it's not so that we can beat ourselves up about it, when we get to the end of the year and we haven't done it or might not have done it, it's so that we've got a direction.
It's so that we are working towards something. And I think this is often where people go wrong with goal setting because they don't do it the way I do it. They do it a kind of, Okay, these are your goals, this is what you're going for done. And you just set these goals and they just sit there kind of hovering over you for the whole year.
And you don't necessarily think...
Today’s episode of the podcast is an interview with Sarah Santacroce, who talks all about
humane marketing and her alternative model to the traditional 7 P’s of marketing.
I always love talking about this sort of stuff, as I think it's helpful to have open conversations
about some of the marketing tools and tactics that are commonly used, because I have
fallen for them and I’m sure many of you have too!
What I really love about this episode is that we talk about how to actually market our
business in a way that fits with us, and Sarah has some really interesting takes on why we
should look at who we are, rather than looking at our avatar.
KEY TAKEAWAYS COVERED IN THE PODCAST* * What is wrong with traditional marketing * * * What humane marketing looks like * * * How to know when you’re doing humane marketing *
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Humane marketing starts with awareness, the fact you’re even mindful of it, is a great first
step!
HIGHLIGHTS YOU SIMPLY CAN'T MISS* * The 7 P’s of humane marketing * * * How we bring more empathy into the business world * * * Why humane marketing is still about selling, just in a compassionate way *
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODESarah's WebsiteSarah’s LinkedInThe 7 P’s of Humane MarketingTRANSCRIPT
Today’s episode of the podcast is a solo episode all about knowing your value and aligning with your true North.I talk all about the journey I have been on recently to do this, and the changes I am going to be making to my podcast and my pricing as a result.I’d love to hear if any of this resonates with you, or if it prompts you to review any areas of your own business - feel free to connect with me over on social media and let me know!KEY TAKEAWAYS COVERED IN THE PODCAST
The journey I have been on to make changes to my pricing
What my pricing will look like going forward
How you can make sure your pricing aligns with your business
What to expect from the podcast going forward
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSEYou are running your business, and only you get to decide what that looks like and how you want to run it. HIGHLIGHTS YOU SIMPLY CAN'T MISS
Why you shouldn’t price based on meeting people where they’re at
Why it’s not about the tactics of how you sell, but the intent behind it
Why you can charge a premium price and still sell morally and ethically
TranscriptHello and welcome to this week's episode of the podcast. How are you doing? Okay. I think I've told you recently, or if you've been watching my socials or on my emails, that I've been doing quite some reviewing of my business and it also stemmed from the fact of when I went to Nashville and I was on that retreat. And often what happens when you take time out is your brain starts to kick in, you really start to think about things.
And I've started working with my amazing coach Mary again, and I've been working with a couple of other business owners who are coaches. And I basically have been taking some time to review stuff, look at everything not only in my business, but also in my life, and just question myself about what makes me really happy.
What's the thing that I love to do? What is in alignment with me? And this might sound a bit kind of heavy and a bit serious, and you might think, really, do we have to do this? But when was the last time you did that? When was the last time you sat and thought, Why am I doing the thing that I'm doing?
Is it what I wanna do or should I be doing something else? So that's what I've been doing over the past, God knows how many weeks, and it's been a bit of a journey and a tough one really, because I've had to question stuff that I've been doing for a long time and have had to ask myself, is it really working?
I've had to look at my products, my services, my team, how I show up, how I sell things, what price I sell them for, and I've just had to review a whole load of stuff. When I say have to, I haven't had to, but actually it has felt, the process has been hard, but it's felt so good doing it. And also when you've been doing something as long as I have, you know, this podcast is on episode 200 and whatever I just said, 67.
It's a long flipping time. I've had the membership for four plus years. It's a long time in this world, so I think it's really worth sitting and considering things. So that's what I've been doing and that's kind of my, I dunno, my question to you about when did you last do this? Have you done this?
Now later in the year, and I know we like in November already, I think by the time this comes out. Yeah, we are in November. Just I am actually gonna be doing a day, well, it's not a whole day, it's a few hours and it's gonna be online where we do a workshop where we can plan next year and do a review of your business. And it just gives you the head space just to sit and with some guidance from me, go through stuff and question stuff, and then also have that community of people for that time period in which you can say, this is my thought, what do you think? And you can get some feedback from them. So I am actually gonna be offering that, but I will tell you about that...
Today’s episode of the podcast is a solo interview with Aleya Harris, CEO and Founder of Flourish Marketing.
I brought Aleya on to talk about story brand, a really powerful way of thinking about your customer and your product, and what you offer. But we also had an amazing conversation about bioenergetics and how you can use it to get clear on who you are in your brand, and it was so interesting!
I’m sure you’re going to love this episode, and I can’t wait to hear what you think.
KEY TAKEAWAYS COVERED IN THE PODCAST
How you can implement authenticity in your day-to-day business
How you can use BioEnergetics to to get clear on who you are in your brand
How radically authentic brand messaging can change the game for your life and business
The power of using storytelling to sell
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE It's not the facts and the figures that captivate our attention, it’s the stories and the transformation! When marketing our business, we need to stop getting so caught up in the detail of our products and services and focus on how we help people. HIGHLIGHTS YOU SIMPLY CAN'T MISS
How the cycle of giving and receiving works
The importance of using story as a clarifying device
How our brain works in the framework of story
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://podcasts.apple.com/us/podcast/the-flourishing-entrepreneur-podcast/id1592160743 (Flourishing Entrepreneur Podcast)
https://flourishmarketing.co/ (Aleya’s Website)
https://www.instagram.com/aleyaharris/ (Aleya’s Instagram)
https://flourishmarketing.co/freebies (Freebies from Aleya)
https://www.amazon.co.uk/Building-StoryBrand-Miller-Donald/dp/1400201837/ref=asc_df_1400201837/?tag=googshopuk-21&linkCode=df0&hvadid=310762413837&hvpos=&hvnetw=g&hvrand=13798844644291461124&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9046560&hvtargid=pla-402585936123&psc=1&th=1&psc=1 (Donald Miller Story Brand)
Today’s episode of the podcast is a solo episode all about why I’m no longer going to be using the word ‘woo’.
As you know, I am a huge advocate for all things spiritual and the benefits that it brings to running a business. However, recently I have decided that I want to stop referring to it as ‘woo’, because that implies it’s silly, or based in fantasy - and it’s really not!
I have been doing a lot of research into the scientifically proven benefits of this work, and I am so excited to share it with you and can’t wait to hear what you think.
KEY TAKEAWAYS COVERED IN THE PODCAST ● The science behind spiritual practices
● The connection between the prefrontal cortex and the amygdala in managing stress
● What manifesting is and the science behind it
● The science behind vision boards
● The benefits of journaling and how writing improves your health
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE The more we try to bring our brain into focus, the more it will look for opportunities for us to fulfill our dreams.
HIGHLIGHTS YOU SIMPLY CAN'T MISS
● What neural plasticity is and how it changes our brain
● The importance of having a positive thought
● How meditation and gratitude can change your brain
Today’s episode of the podcast is an interview with Dan Mangena. Dan supports spiritually and entrepreneurial minded people who want 360 degrees of abundance.
I absolutely loved this episode, the conversation we had and the topics that came up are really fitting with who I am and what I'm learning right now - so I really hope you enjoy it too!
KEY TAKEAWAYS COVERED IN THE PODCAST
● What money mindset and manifesting abundance means
● How our emotional state impacts our ability to think
● Why money is just numbers on a screen
● The power of reframing your negative thoughts into positive ones
● Why your environment is a perfect reflection of the blueprint that you're holding mentally
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE If you don't have clarity, it doesn't matter what you say or do, you're always going to be running around in a circle. HIGHLIGHTS YOU SIMPLY CAN'T MISS
● How to turn money mindset and abundance into a practical thing
● How to create a vision strong enough to manifest your dreams
● Why you need to bring something closer to you, to be able to let it go
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
https://dreamwithdan.com/teresa (Free Resources from Dan)
https://www.instagram.com/danielmangena.official/ (Dan’s Instagram)
https://twitter.com/dreamerCEO (Dan’s Twitter)
TRANSCRIPT
Hello and welcome to this week's episode of the podcast. I am back from my lovely trip to Nashville. And I feel like if I can just get a little bit wooer, I feel like some big shifts happened while I was over there and to spend the time and the money I did on doing something like that was was phenomenal and gave me so much to think about.
Made me realize so much about myself that I'm almost in a bit of a phase now of looking at who I am and what I'm doing and what I'm doing in the business and how I earn money and how I spend my time and all this kind of stuff. So yeah, it was just phenomenal. And if anyone has sat there thinking whether they should invest, you know, time and money in themselves, 1000000%. Yes.
Now I'm about to, When I say about, I'm literally just going through the, the thoughts at the moment, but I'm gonna make some changes to the pricing of my office in terms of the membership, in terms of working with me one to one, because of lots of different reasons, lots of things that happened while I was away. Lots that I've learned about myself and about how I am as a person and how I've invested in me and what I do.
So that will be coming and I will tell you about that at some point. But yeah, I just. And I say that for two reasons. One, because I think it's so important that you do invest yourself. And two, if you are investing in yourself looks like working with me, then you probably wanna look at doing it as sooner rather than later because I'm gonna be reviewing my pricing and they are likely to go up.
So yeah, I just wanna say that I had the most amazing time and, and it was just brilliant. And then I was in LA afterwards and some things happened, which I won't go into, but that taught me some lessons too. And even when things are a bit rubbish and you think, Yeah, that sucked, I didn't wanna have to deal with that.
Actually, sometimes they're the biggest and best lessons and for me, I finally feel like I'm stepping into who I am and my power and what I'm meant to be doing is that all a bit heavy for a Monday morning. I apologize if that's the case, but it's very apt for today's interview. I have interviewed the amazing Dan.
Now. I've just gone back cuz you know how I batch a lot of interviews and we're almost getting to the end of my batching and we're about to start rerecording some, which by the way have already, the applications have been in for 6-12 months almost. And I've actually paused any new applications cause I have too many,...
Today’s episode of the podcast is an interview with Finka Jerkovic, a Sales Coach and Expert who helps people to sell in their business, in a way that doesn’t compromise their purpose, people or profit.
Tune in to hear us talk about coming from love when you're selling and doing things that align with our values, and the energy in which we come from.
This episode is practical in terms of marketing strategies, but also touches on the woo, in terms of thinking about the energy that we bring when we sell.
KEY TAKEAWAYS COVERED IN THE PODCAST
● Why aligning what you love to do with what is most valuable to your client is the key to growing your business (not fear-based tactics!)
● The difference between selling from love and selling from fear
● Why we shouldn’t resist the experience of fear
● Why you need to stop buying into the stories that we make up in our head about selling
● Why we need to view putting an offer out as an act of love
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Feel the fear of selling and do it anyway! But be kind and compassionate to yourself in the process. HIGHLIGHTS YOU SIMPLY CAN'T MISS
● Why love is the only antidote to the fear that is holding you back in your business
● How to sell with confidence, attract clients magnetically and build a business you love
● The three pillars to selling from love
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
https://sellfromlove.com/podcast/ (Sell From Love podcast)
https://sellfromlove.com/ (Sell From Love website)
https://sellfromlove.com/TEST/ (Sell From Love quiz)
https://www.linkedin.com/in/finka-jerkovic/ (Finka’s LinkedIn)
https://www.instagram.com/finka_jerkovic/ (Finka’s Instagram)
Today’s episode of the podcast is an interview with Finka Jerkovic, a Sales Coach and Expert who helps people to sell in their business, in a way that doesn’t compromise their purpose, people or profit.
Tune in to hear us talk about coming from love when you're selling and doing things that align with our values, and the energy in which we come from.
This episode is practical in terms of marketing strategies, but also touches on the woo, in terms of thinking about the energy that we bring when we sell.
KEY TAKEAWAYS COVERED IN THE PODCAST
● Why aligning what you love to do with what is most valuable to your client is the key to growing your business (not fear-based tactics!)
● The difference between selling from love and selling from fear
● Why we shouldn’t resist the experience of fear
● Why you need to stop buying into the stories that we make up in our head about selling
● Why we need to view putting an offer out as an act of love
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Feel the fear of selling and do it anyway! But be kind and compassionate to yourself in the process. HIGHLIGHTS YOU SIMPLY CAN'T MISS
● Why love is the only antidote to the fear that is holding you back in your business
● How to sell with confidence, attract clients magnetically and build a business you love
● The three pillars to selling from love
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
https://sellfromlove.com/podcast/ (Sell From Love podcast)
https://sellfromlove.com/ (Sell From Love website)
https://sellfromlove.com/TEST/ (Sell From Love quiz)
https://www.linkedin.com/in/finka-jerkovic/ (Finka’s LinkedIn)
https://www.instagram.com/finka_jerkovic/ (Finka’s Instagram)
Today’s episode of the podcast is an interview with Amanda Warfield, who talks all about content, long form, short form and how to be consistent, whilst still maintaining quality.
Amanda is a simplicity focused content marketing strategist. Her mission is to help women entrepreneurs, in particular, really fit their marketing into their business without it taking over their business.
I think this will be so useful to so many of you, as it’s something we look at a lot, so tune in, enjoy and then let me know what you think!
KEY TAKEAWAYS COVERED IN THE PODCAST ● Where to start with being consistent
● Why you should put out less content than you think you need to
● Consistency and quality matters more than anything else
● The difference between perfect content, viral content and quality content
● Don’t base what consistency looks like for you, based on what other people are doing
● Everyone has to start somewhere, don’t be afraid to start small and then if you have time, add on later
● The pros and cons of batching content
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE However much time you can set aside, put it on your calendar for the rest of your year to make sure you get it done. HIGHLIGHTS YOU SIMPLY CAN'T MISS ● How to know if it’s quality content that you’re putting out
● How to simplify the content creation process
● Why you shouldn’t be afraid to repeat yourself
● How to batch create your content
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
https://maryhyatt.com/podcast/ (Mary Hyatt’s Podcast)
https://www.instagram.com/mrsamandawarfield/ (Amanda Warfield’s Instagram)
https://amandawarfield.com/chasing-simple/ (Amanda’s Warfield’s Podcast)
Today’s episode of the podcast is a solo episode all about how I make personal connections with my community, even though I have an online business.
KEY TAKEAWAYS COVERED IN THE PODCAST ● Having an online business is about more than just a numbers game
● The practical things that I do to ensure I truly know my members
● The importance of being accessible and not hiding behind your team
● I’m thinking of making some changes to the podcast, and would love your feedback on what you love and what you don’t!
● Next year I will be running two more Your Dream Business Live events, and you can join the wait list now!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE You need to show up and let people get to know who you really are, in order for people to really be able to connect with you. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://teresaheathwareing.com/event-waitlist/ (Join the wait list for next year’s Your Dream Business Live Event)
https://www.instagram.com/teresa_heathwareing/ (Drop me a DM and let me know your feedback on the podcast)
Today’s episode of the podcast is a solo episode all about how I make personal connections with my community, even though I have an online business.
KEY TAKEAWAYS COVERED IN THE PODCAST ● Having an online business is about more than just a numbers game
● The practical things that I do to ensure I truly know my members
● The importance of being accessible and not hiding behind your team
● I’m thinking of making some changes to the podcast, and would love your feedback on what you love and what you don’t!
● Next year I will be running two more Your Dream Business Live events, and you can join the wait list now!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE You need to show up and let people get to know who you really are, in order for people to really be able to connect with you. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://teresaheathwareing.com/event-waitlist/ (Join the wait list for next year’s Your Dream Business Live Event)
https://www.instagram.com/teresa_heathwareing/ (Drop me a DM and let me know your feedback on the podcast)
Today’s episode of the podcast is an interview with Niki Hutchison, and we are talking all about content, and how to be seen in as many places as possible, through organic reach; as well as sharing our thoughts around the online world.
Niki has spent most of her career creating and implementing marketing strategies to grow businesses. She has helped hundreds of small business owners, as well as large organisations like The NatWest Group, The Scottish Government, The UK Space Agency to improve their marketing strategies and effectiveness.
Her goal is for entrepreneurial women to enjoy marketing and the results that it brings.
This is such a great episode, and you’ll feel like you’re having a chat with us - so go grab your coffee, sit down, and join us!
KEY TAKEAWAYS COVERED IN THE PODCAST ● The difference between organic marketing and paid marketing
● Why organic marketing is the solid foundation you need in place
● The importance of an authentic brand consistency
● Different ways you can build your audience
● How getting negative comments can actually help you show up more naturally as yourself
● Why you need to pay attention to your insights and use them to be a detective in your own business
● Why purpose is more important than how often you post
● Why joining a membership isn’t enough, you need to join in too
● Whether it’s possible to accelerate not caring what people think of you and showing up more authentically
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE You are the only person who sees 100% of your content, so never think people will get bored of hearing from you; if they do, they’re not your people! HIGHLIGHTS YOU SIMPLY CAN'T MISS ● How to grow a business using organic marketing
● What needs to be in place before you start doing organic marketing
● How to choose the right place to be, when you’re just starting out
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://www.nikihutchison.com/podcast (Head over to part 2 on the Audience Growth Podcast)
TRANSCRIPT
Hello, and welcome to this episode of the podcast. How are you doing? So we've got a really cool episode today. It's something a bit different. We thought we would try. And I'm really excited about it. Today is an interview with the lovely Niki Hutchison. And we're talking all about content and we're talking all about how to be seen as many places as possible.
And we're talking about organic, so things that you don't have to pay for. So it's a great episode, loads of good stuff in it. And we have some cool conversations about being employed and then being, you know, having your own business and what that's like. But what's super cool about this is we decided to do a two-parter.
We decided that we would do like a podcast swap where half the episode was on my podcast and then to listen to the rest of the episode, you need to go and listen to her podcast. So we thought that would be a really cool idea. And obviously half of the episode is on hers and hopefully her audience will come and listen to this half and if you are from Niki, Hi, welcome.
Nice to have you. So yeah, so we thought we'd do that. We thought it was cool. We had a great chat. We got on so, well, I really, really like her. Uh she's. She came to my September event, which is ACE and yeah, it was just so, so good to have a conversation with her. So many things in common. We loved it. So I'm really excited about this episode.
It's a really good conversation. It's definitely a one of like, get your coffee, sit down, or, you know, it's gonna feel like you're having a chat with us. It's really,really cool. So I'm not gonna take up any more time. I am gonna go straight to the interview. Enjoy.
Okay. I am really excited today to welcome to this very special podcast Niki Hutchison. Niki, how you doing?
Niki: Hi. I'm great. Thank you...
Today’s episode of the podcast is an interview with Niki Hutchison, and we are talking all about content, and how to be seen in as many places as possible, through organic reach; as well as sharing our thoughts around the online world.
Niki has spent most of her career creating and implementing marketing strategies to grow businesses. She has helped hundreds of small business owners, as well as large organisations like The NatWest Group, The Scottish Government, The UK Space Agency to improve their marketing strategies and effectiveness.
Her goal is for entrepreneurial women to enjoy marketing and the results that it brings.
This is such a great episode, and you’ll feel like you’re having a chat with us - so go grab your coffee, sit down, and join us!
KEY TAKEAWAYS COVERED IN THE PODCAST ● The difference between organic marketing and paid marketing
● Why organic marketing is the solid foundation you need in place
● The importance of an authentic brand consistency
● Different ways you can build your audience
● How getting negative comments can actually help you show up more naturally as yourself
● Why you need to pay attention to your insights and use them to be a detective in your own business
● Why purpose is more important than how often you post
● Why joining a membership isn’t enough, you need to join in too
● Whether it’s possible to accelerate not caring what people think of you and showing up more authentically
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE You are the only person who sees 100% of your content, so never think people will get bored of hearing from you; if they do, they’re not your people! HIGHLIGHTS YOU SIMPLY CAN'T MISS ● How to grow a business using organic marketing
● What needs to be in place before you start doing organic marketing
● How to choose the right place to be, when you’re just starting out
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://www.nikihutchison.com/podcast (Head over to part 2 on the Audience Growth Podcast)
TRANSCRIPT
Hello, and welcome to this episode of the podcast. How are you doing? So we've got a really cool episode today. It's something a bit different. We thought we would try. And I'm really excited about it. Today is an interview with the lovely Niki Hutchison. And we're talking all about content and we're talking all about how to be seen as many places as possible.
And we're talking about organic, so things that you don't have to pay for. So it's a great episode, loads of good stuff in it. And we have some cool conversations about being employed and then being, you know, having your own business and what that's like. But what's super cool about this is we decided to do a two-parter.
We decided that we would do like a podcast swap where half the episode was on my podcast and then to listen to the rest of the episode, you need to go and listen to her podcast. So we thought that would be a really cool idea. And obviously half of the episode is on hers and hopefully her audience will come and listen to this half and if you are from Niki, Hi, welcome.
Nice to have you. So yeah, so we thought we'd do that. We thought it was cool. We had a great chat. We got on so, well, I really, really like her. Uh she's. She came to my September event, which is ACE and yeah, it was just so, so good to have a conversation with her. So many things in common. We loved it. So I'm really excited about this episode.
It's a really good conversation. It's definitely a one of like, get your coffee, sit down, or, you know, it's gonna feel like you're having a chat with us. It's really,really cool. So I'm not gonna take up any more time. I am gonna go straight to the interview. Enjoy.
Okay. I am really excited today to welcome to this very special podcast Niki Hutchison. Niki, how you doing?
Niki: Hi. I'm great. Thank you...
Today’s episode of the podcast is a solo episode, where I am talking to you about why I introduced a lower price option to my membership earlier this year, and then closed it just a few months later.
I share with you what I did once I realised it wasn’t working and how I went about closing it, as well as the lessons I learned from the experience.
KEY TAKEAWAYS COVERED IN THE PODCAST
There is not a single person in business who hasn’t experienced failure, or something that didn’t go to plan.
If the only thing stopping you from making a decision is what other people will think, then stop worrying and do what fits best for your life and business.
Just because something doesn’t work out how you planned, it doesn’t mean you’ve failed, everything is a learning experience.
What the club looks like today, and what’s included at each level.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE It's your business and your life, if something isn't fitting for you, then don’t do it. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
https://teresaheathwareing.com/insiderexperience/ (Sign up for the Insider Experience)
TRANSCRIPTMentioned in this episode: Join me for the Club Insider Experience Visit teresaheathwareing.com/insiderexperience to find out more
Today’s episode of the podcast is an interview with Emily K Thomas, an energetic advisor, podcaster, blogger and educator!
Emily helps people to be more in line with themselves, and her mission is to help you remember your soul's calling. She loves the deep soul work of energetics and helping people to live an aligned life, especially creative entrepreneurs.
This episode pushes the ‘woo’ boundaries, but I really encourage you to listen to this, even if you're a bit skeptical about things like energies, alignment and souls purpose, because throughout the interview I ask lots of questions for the same reason – but we had such a lovely conversation and I think you’ll get a lot from it!
KEY TAKEAWAYS COVERED IN THE PODCAST
How different opportunities start showing up for you, when you start showing up differently in your business
Why you need to look for the subtle signs that are telling you that you are misaligned
How to discover your true energetic DNA and make empowered patterns of choice
How understanding your energies can help you outsource more successfully
Why you are an exact energetic match for your current circumstances
Why your energy is subjective, and even people with the same energies, will experience it in individualised ways
Our businesses are an energetic extension of us, so it's extremely important that our products and services, our marketing, our sales, and our systems are at the same vibrational frequency of what we want to create.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Even if you’re a sceptic, if some of the tips and advice you take from this episode make you feel a little bit nicer, then that’s all that matters! HIGHLIGHTS YOU SIMPLY CAN'T MISS
What energetic DNA is and how to utilise it in your business to be successful
How to raise your energy and vibrations when self-doubt sets in
The chance to get a free mini session with Emily!
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://emilykthomas.com/ (Emily K Thomas Website and Quiz)
https://www.instagram.com/itsemilykthomas/ (Emily K Thomas Instagram)
TRANSCRIPT Hello, and welcome to this week's episode of the podcast. So as if I planned it this way, which I can assure you, I am not that organized. I was just back recording and I've just recorded the last week's episode. And this next week's episode, this next week's, as in today's episode fits really, really well, which I didn't intend it to do that.
How odd that it has, but how perfect. So last week we were talking all about values and why you need to know your values. We talked about heart centered businesses and coming from what makes you happy and your passion and your purpose and making sure you have a business around not making sure you have a business around that or how you have a business around it.
And this week I've got an interview with Emily K Thomas, who is a, I'm just gonna pick her like her proper bio and read what it says. She's an energetic advisor, podcaster, blogger, educator. And basically she helps people to be more in line with themselves and to her mission is to help you remember your soul's calling and my heart center.
I'm a girl who loves deep soul work of energetics and healing people to live an aligned life, especially creative entrepreneurs. And. I just thought this was really interesting because actually some of this is really going to fit with what I said last week. But what I find most fascinating about this kind of accidental matchup is last week, we talked very practically about how to find out what your values are, looking at, how your values fit in with what you do as a business.
And this week we're pushing the woo boundary a little bit. So, you know, I am, I love a bit of the woo. Really do. I'm also very conscious of how much of that we share on here, because I know that's not everyone's bag. And I like to...
Today’s episode of the podcast is a solo episode all about the power of networking, what it’s all about and what it should never be about.
I share with you my recent experiences of re-entering the world of networking and invite you to my open house event, taking place this month!
KEY TAKEAWAYS COVERED IN THE PODCAST
All the things that I have unlearned about networking and what I am now doing about it.
The reason why you want to build your network is because you're looking for reciprocity, not to sell to people.
The world has changed a lot, and we need to be considering our network and the people that we surround ourselves with as a key strategy of our business.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Networking is not about selling, it’s about finding people who you have a connection with, or people who complement your business. HIGHLIGHTS YOU SIMPLY CAN'T MISS
I am having a Club Insider Experience, to give you a sneak peek into my membership – and I would love you to join me!
During the Insider Experience week, you will get to join me and all of my amazing members for training on systems and getting organised, coaching calls, mindset workshops, content hours and networking.
This all takes place from 12th to the 16th of September and is a chance for you to join me and my members in the Club for FREE!
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
https://teresaheathwareing.com/insiderexperience/ (Sign up for the Insider Experience)
https://nhpersonaltraining.mykajabi.com/ (Natalie Hurdley – Networking Queen)
https://www.instagram.com/beheardsocials/ (Becci McEvoy – Dream Business Club Content Expert)
https://teresaheathwareing.com/your-dream-business-live/ (In Person Live Dream Business Club Event)
TRANSCRIPT Hello and welcome to this week's episode of the podcast. How the devil are you? I hope you're good. I hope you've had a great summer and I'm back. I'm back after doing the replay ones. I had some great feedback from them. It's just really nice to hear some of like the old episodes.
Some of the people I've interviewed before. I think probably the one I got the most feedback was Michael Hyatt's. So if you haven't been there, listen to that. You definitely, definitely want to, because it's a great episode. So before we get started today, I want to talk about something that's happening in The Club.
And actually it's, it's really relevant to today's subject. Because I am doing an open house in The Club from the 12th of September through to the 16th. And basically we're calling it the Insider Experience where you can come and see what it's like to be inside the Club for free with all the Club members.
So I am opening up everything in the Club that you can do. And we have got so many good things going on that week. And you can see it as like either a pick a mix. You come in and do the bits you want, or you attend as many as you can. But really the idea is. I get lots of people asking me questions. I get people joining the Club to see if it really is the way I say it is.
And if I'm the way I say I am, because I don't know about you, but I've been a member of other memberships and other groups where I've been swayed by the person who's the face of it. And then I've got in there and I'm not gonna name who they are, but I've got in there and that person has never ever been present.
In fact, the only time they were present was to sell. And I just felt like that just sucks, like completely and utterly sucks. That to me is morally wrong. Like you bring someone on because of the fact that you are, you know, they are liking you. You listen to this podcast because you like me, which is so very kind of you.
And I appreciate that greatly. So if I decided I didn't wanna do the podcast anymore and I got someone else to host well, you wouldn't listen to it. Would you? So it's...
Today’s episode of the podcast is a throwback to an incredible interview with Mike Stelzner, the creator of Social Media Examiner and Social Media Marketing World.
I had a great time chatting with Mike about out how he uses his platform to stand out in a busy industry – so much of which is still relevant now!
KEY TAKEAWAYS COVERED IN THE PODCAST
You don’t have to be on every single social media platform. Instead, you need to ensure you’re putting your energy into the spaces where your customers are.
Social media is great when it comes to tracking your results. If you’re struggling to track your results, however, you need to ensure you’re making goals to ‘stop’ things as well.
If you want to stand out in a noisy industry you need to understand exactly who you are trying to reach and what they struggle with.
Once you know who you’re trying to reach, you need to ensure you’re creating content for that person. This could be a podcast, written word, video or live and in person. Think about what you’re best at.
If you don’t know what your customers want, ask them. Once you have asked your audience, you need to see if their actions are matching their statements.
We should all be doing stuff that makes it easier for people to remember who we are.
The best way to make an impact on someone in person is to meet them in person.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE One of the most important things you can do when it comes to social media is to be yourself. Successful people are authentic. HIGHLIGHTS YOU SIMPLY CAN'T MISS
The Elevation Principle that outlines the 3 things you need to be successful.
If you’re not putting information out there, someone else is. You want to be the resource that people come to every single time they need information.
Social media is called social media for a reason. If you’re not a nice person, you won’t survive.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
https://www.instagram.com/stelzner/ (Mike Stelzner Instagram)
https://www.socialmediaexaminer.com/ (Social Media Examiner)
TRANSCRIPT
Today’s episode of the podcast is a throwback to one of my earlier episodes, where I got to interview amazing Michael Hyatt.
We talked all about how we can become more productive without having to increase the time that we have – and what Michael doesn’t know about managing your time, getting organised and being productive isn’t worth knowing!
The episode shares a mix of simple mindset practices and various hacks to help you become more productive, because who doesn’t need to know how to do that?
Filled with lots of incredible information, you’re going to want to grab a notebook for this one!
KEY TAKEAWAYS COVERED IN THE PODCAST
Why not all tasks, meetings and opportunities are created equal. Focussing on the things that really matter is what will really allow you to achieve more.
There is such thing as a double win, where you can win at work and succeed at life. You just need to have that balance.
You are the most important asset your company has and if you don’t look after your energy levels, your business is going to suffer.
When you’re taking time off, whether it is for a vacation or a weekly break, make sure you’re not doing any work at all.
Outsourcing your work is a great way to increase your productivity, as well as your income.
If you know you enjoy something, you need to do everything you can to ensure you’re doing more of it. If you’re not enjoying something, you need to eliminate it.
If you find yourself responding to a lot of requests, consider setting up your yes-no-yes responses as an email signature.
When it comes to large projects, consider the 10-80-10 rule. This is where you are involved in the first and last 10% of a project to oversee it. You’re the architect, but you don’t have to be the builder.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE The biggest tip when it comes to being focussed and driving results is to ensure you get a good night’s sleep. A well-rested mind will be your most productive mind. HIGHLIGHTS YOU SIMPLY CAN'T MISS
The 3 steps to becoming more productive.
How the 3-by-3 system will help you achieve your goals.
The simple hack that will help you say no to things you don’t want to do, in a positive way.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
https://teresaheathwareing.com/your-dream-business-live/ (Your Dream Business Live Event)
https://www.instagram.com/michaelhyatt/ (Michael Hyatt Instagram)
https://fullfocus.co/ (Michael Hyatt Website)
TRANSCRIPT
Today’s episode of the podcast is a throwback to one of my earlier episodes, where I got to interview the wonderful Amy Porterfield. Amy is an Online Marketing Expert who helps entrepreneurs build successful online businesses and profitable digital courses. This episode was my second ever interview and whilst some time has moved on since then, the conversation still stands. We're talking about online courses and transitioning into an online business, and although some of my opinions might be different now from what I've learned, I think that's interesting is interesting to see how far I've come as a person. KEY TAKEAWAYS COVERED IN THE PODCAST · Starting an online business or creating a course must be done in baby steps. · Make short-term goals. In this business, you must be able to pivot and make changes on the fly to keep your business relevant. Start with six-month goals and work up from there as you get more comfortable. · To start, get in the trenches and learn all you can about your target customer. · If you’re just getting started, try to create the course first and then market it. Creation and promotion are two separate beasts. · Consistency matters, no matter the size of your audience. · Keep your course simple at first and get fancy later. Your customer will care more about the content and knowledge than they will about whether you’re using fancy video all the time. You’ll never get to where you want to go if you don’t start. · When you reach a goal, celebrate! It’s important for you and your team (if you have one) to celebrate those milestones. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Don’t compare yourself to the big shots in the industry – use what they are doing as inspiration, learn from them, listen to their podcasts, read their blogs – but then start from scratch, and do it your way! HIGHLIGHTS YOU SIMPLY CAN'T MISS · How to stay motivated when creating a course · The key to completing your course · Why it’s important to show your team how instrumental they are LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://www.instagram.com/amyporterfield/ (Amy Porterfield Instagram) https://www.amyporterfield.com/ (Amy Porterfield Website)
Today’s episode of the podcast is a throwback to one of my earlier episodes, where I got to interview the amazing Jasmine Star.
Jasmine is CEO of Social Curators and a business strategist who helps entrepreneurs get sales on social media.
This is such an interesting listen to hear how much has changed over the last 3 years, but how much has stayed the same too!
HIGHLIGHTS YOU SIMPLY CAN'T MISS
Using Instagram as a tool to grow your business
Are you using Instagram for your business, or is your business just on Instagram?
Jasmine’s top tip for Instagram success
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
Social media isn’t something that will bring you quick results and if you’re not in it for the long run, find out what is better suited to your business.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
https://www.instagram.com/jasminestar/ (Jasmine Star Instagram)
https://jasminestar.com/ (Jasmine Star Website)
https://www.instagram.com/socialcurators/ (Social Curator)
TRANSCRIPT Hello and welcome to the podcast. So we are doing something different. Now, as you know, because I've just introduced what episode on 253, I have done a lot of episodes. And it's summer. And I also, as you know, if you've been listening for a while and if you haven't welcome, I'm so happy you're here, you know, I'm loving the garden and I just thought, you know what?
Over the summer, it might be nice to not put out some new content. It might be nice to replay some of the amazing, amazing humans I've already interviewed on this podcast. And obviously last week we had the phenomenal Denise Duffield-Thomas, which is so very exciting. And I just thought I have interviewed some crazy, amazing people.
And so many of those people I interviewed really early on and I just thought, do you know what I want to make my life a little bit easier for myself when, when it's the summer. And cause obviously I'm a mom and I have my daughter and I'm gonna wanna take some time off with her. But also I really wanna reuse some of these phenomenal episodes that I've done and cut them back out into the world because they're so good.
And obviously I've heard them cause I was on them, but I've re-listened to them before doing the intros and outros and I've forgotten how ACE they were and it makes me so genuinely excited that I'm I have these conversations with these people.
It's so cool. So I am replaying four episodes over the next four weeks. Now one thing you gotta bear in mind is my interviewing skills. I hope to goodness have improved. In fact, one of the interviews I'm playing next week, it was my second ever interview. So you know that that's a lot of interviews since then.
So you have to bear that in mind you also have to bear in mind that some of the content that they might talk about. So like on today's episode, there are things we talk about on Instagram. And they might not still be relevant because obviously this episode was recorded a couple of years ago. However, all of them have amazing content that still stands today and the conversations are brilliant and I just love them, which is why I'm replaying these particular episodes.
The other thing you have to bear in mind is the sound quality may not be as good. It should be fine, but just if there, if the sound quality isn't as kind of bang on, then you'll know that's why cause again, in the early days I didn't have the mic and the setup. And the things that I have now, but for me, I forget.
And I think we all do. And actually, you know, I just want you to think for a minute. Cause I had this conversation in the club, in the executive club the other day. Someone was beating themselves up for something that they feel like they hadn't done. And I actually had to remind her, I've now worked with this amazing lady for years, and I actually had to remind her how far...
Today’s episode of the podcast is an interview with Denise Duffield-Thomas where we chat all about money mindset, how to earn more and help people too.
Denise is a Money Mindset Mentor and Author who helps entrepreneurs charge premium prices, release the fear of money, and create First Class lives.
Her books 'Lucky Bitch', 'Get Rich, Lucky Bitch', and 'Chill & Prosper ' give a fresh and funny roadmap to living a life of abundance without burnout.
KEY TAKEAWAYS COVERED IN THE PODCAST:
How to unravel your feelings around money and asking for money
Why repetition shapes the way you think and behave
How to tell your brain a different story
The importance of showing ourselves compassion
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: There is enough money for everybody, so don’t get caught up in the guilt and scarcity that is happening in the world but be part of the solution instead! HIGHLIGHT YOU SIMPLY CAN’T MISS:
The questions you can ask yourself to help understand your money mindset
The 3-step process to improving your money mindset
Why there’s no better time than now to start your own business
RESOURCES MENTIONED:
https://www.denisedt.com/prosper (Chill and Prosper by Denise Duffield-Thomas)
TRANSCRIPT Hello and welcome to this week's episode of the podcast. So I have a really, really exciting episode for you today. I had the pleasure of being contacted by Denise Duffield-Thomas' team. And to ask if I would like to interview her, which I was like, Well, like SO obvious.
That's not a call. I was very much like OMG. Yes, please. So I am assuming, you know who Denise Duffield-Thomas is. If you don't, then you can thank me later. She is an amazing money mindset coach from Australia. She has had three books out already and another one's just come out and I've read her books and I've ordered the new one.
I pre-ordered it, uh, which I will have by the time this episode comes out, I'm actually only recording this a week before it comes out, which is normally. We normally have a much wider window for our podcast, but obviously we wanted to get it out as quick as possible because she's got this new, amazing book out, had so much fun talking to her.
She was so lovely and so much of her morals and ethics and the way she does business is in line with mine. She is also very anti sleazy, bro marketing tactics. And. She does really quality stuff. In fact, she talked me through, after the call, we carried on chatting for about half an hour, which was lovely.
And she showed me her new course and like, she's put so much effort into it. And it was just so reassuring to see that someone at her level cares as much as I care at my level, that, you know, we deliver a quality service and that people get genuine transformations outta the work we do. So that was really, really ACE.
Uh, I really think you're gonna love this episode, please, please, please share it. I would love you to tag us in I'd love Denise to see what an amazing audience I have and brilliant community. And I really, really appreciate it. So yeah, here is the amazing Denise Duffield-Thomas. Okay. It is with a much excitement that today I welcome to the podcast, the amazing Denise Duffield-Thomas. Denise, welcome to the podcast.
Denise: Thank you so much for having me. I just so appreciate it. It was funny. I'm in winter and you're in having a massive summer.
Teresa: Yeah. Yeah. Which is funny, cuz at one of my team members. Left the UK recently and finished working with me because she's gone to live in Australia for 18 months. And she's literally posting beaches and it's horrible here, and you are having a heat wave and I've moved to Australia. It's ironic.
Denise: You know what? It's so funny. I actually have to check the temperature for today because you you'll just laugh. I was freezing today and I think it was about 15 degrees. Yeah. It was...
Today’s episode of the podcast is a solo episode where I talk about how to ensure that your business aligns with your values, and how to change it if you’re not currently doing it.
KEY TAKEAWAYS COVERED IN THE PODCAST:
What I mean by being a heart centred business
The importance of mindset and the difference it has made to me and my members
How knowing my values helped me turn down a job that appeared to be a dream opportunity
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:
Being crystal clear on what your values are will help you to understand how to create your dream business!
HIGHLIGHTS YOU SIMPLY CAN’T MISS:
How to know what values are most important to you
How to find the balance between staying true your values when it clashes with your business
The things I have changed for my business to be more in line with who I am
RESOURCES MENTIONED:
Listen to the bro marketing episode with Dr Michelle Mazur:
https://podcasts.apple.com/us/podcast/how-to-break-free-from-manipulative-marketing-with-dr/id1349470827?i=1000566170110 (On Apple)
https://open.spotify.com/episode/4dm2tq3f8uxaGg3QYKBnPP?si=eae5859f4e2e4f35 (On Spotify)
https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0veW91ci1kcmVhbS1idXNpbmVzcy8/episode/Y2Q1ZTJhZjItNzFmMy00NmY4LWE1ZjYtYzc2MmNjOGE3YWIx?sa=X&ved=0CAUQkfYCahcKEwjonrWWrtX4AhUAAAAAHQAAAAAQAQ (On Google)
https://teresaheathwareing.com/theclub/ (Join the Dream Business Club)
TRANSCRIPT
Hello and a really warm welcome to this week's episode of the podcast. How are you doing? So if you are new around here, I'm Teresa welcome. It's great to have you here. And if you've been a long term listener. I am so grateful that you have stuck around. I appreciate it so much, or I literally would just be talking to myself in a room, uh, for no good reason. So this week I wanted to talk to you about how you have a value driven business and how you have a heart centered business.
And what I mean by all that. And how do you even know if you are doing that? How do you change if you're not? So a lot of this has come down to the fact of, I think I've always had, I've always aligned my business with my values unbeknowingly really I've just happened to have done it. And then when I've done this exercise and various things, I've realized that actually it sits pretty well. But not all aspects of my business aligned with the values and who I am and what I'm about.
And when we talk about heart centered, what I mean by that is that it lines up with my passion and my purpose and it lines up with me and who I am. And it makes me feel good. Like when I think of something being heart centered, it's like you're coming from a great place and it feels nice. And if you've been listening for a while, you know that I've gone through a bit of a, you know, a bit of an interesting time in terms of all of this in terms of realizing that actually some things in my business didn't make me feel nice. Particularly how it comes down to selling in the online space and what some people are like. And, and how it can be a little bit underhand and a bit, little bit sleazy and a little bit bro marketing.
And if you're not sure, you know what I mean by all that go back and listen to the episode with Dr. Michelle. I'll make sure we link up to that in the show notes. But yeah. So for me, I've been trying to bring more in line with who I am. Now. The products that I sold, the service that I give were always very much in line with me.
I, uh, you know, want to do things very credibly. I listen to people. I see people. My community matter to me and I've never taken anybody or anything I do for granted. I'm also not too big for my boots that I won't do anything and everything that people ask me to, if I can fit it in. And if I've got time. I care about my community.
So I will respond to everybody who DMs...
Today’s episode of the podcast is an interview with Nakia Gray where we chat about all things legal.
Nakia is an Intellectual Property Attorney and Business Strategist who helps entrepreneurs build profitable and protected brands.
Armed with her creative legal mind, savvy marketing skills, and extensive education with over 20 years’ experience, she operates Gray Legal PC, a modern and innovative law firm uniquely designed for digital entrepreneurship.
This episode is filled with so much great information and some really important things to think about in terms of how we run our businesses.
KEY TAKEAWAYS COVERED IN THE PODCAST:
Issues to be aware of when using legal templates
Steps you can take to protect your intellectual property
What you should include in your terms and conditions to avoid public negative feedback
Things to consider when collaborating on events or webinars
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: You need to be on top of the legal side of your business from the very start! HIGHLIGHTS YOU SIMPLY CAN’T MISS:
Why you should never offer lifetime access
What you need to consider when offering a money back guarantee
The language you use when you offer a Facebook community as part of your service
RESOURCES MENTIONED: https://www.instagram.com/nakiagrayesq/ (Nakia Gray Instagram)
TRANSCRIPT
Today’s episode of the podcast is a solo episode where I talk about the importance of building your own email list, and I answer the most frequently asked questions that I always get asked about how to do it!
KEY TAKEAWAYS COVERED IN THE PODCAST:
What to email your list
The different types of email you can send
How often you should send emails
The best day and time to send an email
How to stop your emails going to spam
Why you need a recognised system to email from
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: You don’t have to do it on your own – I have a free list building challenge coming on 11th July! HIGHLIGHTS YOU SIMPLY CAN’T MISS:
How to stay consistent
The platform I’d suggest if you’re just starting out
The platform I’d actively avoid using
RESOURCES MENTIONED: https://teresaheathwareing.com/challenge/ (Sign up to my free 5 day list building challenge)
https://teresaheathwareing.com/list/ (Sign up to my emails)
TRANSCRIPT Hello and welcome to this episode of the podcast. How are you doing? How's things? So today I'm gonna jump straight in and tell you that we're doing a podcast episode around the questions that I get asked around list building. Now, you know, if you've been listening to me for a while and if you haven't, welcome, I'm so grateful you're here, but I'm obsessed with list building. Because for me, no matter what your business is, no matter what size it is, no matter where you are in your business.
Building a list is one of the most important things that you can do, because you're basically gathering your community together. You are having another way to market to them. You are connecting with your audience and you are basically almost collecting people who are your perfect customer, which is amazing.
So I talk about it all the time and I'm going to be running a five day challenge soon, which I'm really excited about. So I thought it would be a great idea in order to run up to that challenge, to let you know about the challenge, to also go over some of the questions that I get asked all the time about list building.
And I'm hoping that as you listen to this, maybe some of the questions that you've had in your head about when should you post, is there a better time of day? How do you stop it going into the spam folder, how to stay consistent, what you should actually email people. I'm really hoping that some of these questions will be ones that you've got and that I will get answering them for you.
But first, let me quickly tell you about the challenge. So it starts on July the 11th and runs through for that week. And then there's a bonus call on the following Monday, just to kind of wrap up and answer any further questions that you might have. And basically over the five days, I'm gonna be walking you through the main steps that you need in order to get your list set up.
So if you've wanted a newsletter out to your customers, if you want to send emails to them, If you want to start building that community, then you need this five day challenge and you need an email list. So over the five days, like I said, each day, you'll get a lesson sent out to you. That'll be short and sweet, and they'll tell you exactly what you need to do.
There's also going to be prizes. So someone is going to win a free course of build my list. That explains how to do everything. And it's just gonna be great fun. We're gonna be hanging out for a week, talking all things list building. So if you wanna join me for that challenge, I would love to see you there.
It's gonna be great fun. Go to teresaheathwareing.com/challenge and you can find all the details there and you can sign up and join me for that. It's going to be fab. But anyway, let's get going with some of these questions. So, what I did is I went back through previous, build my list courses that I've done. Facebook...
Today’s episode of the podcast is an interview with Jane Walters, where we chat about all things finance and money.
Jane is a former financial planner turned financial and money mindset coach. She helps women transform their financial lives by teaching them the practical tools to manage their finances as well as supporting them to uncover and change their relationship with money.
She brings nearly 20 years’ experience in the financial services industry, in both Australia and the UK, and extensive training as a Neuro-Linguistic Programming Master Practitioner and Meta-Coach.
She believes very strongly that when women have more money the world will be a better place for everyone.
We talked about what money mindset is, the relationships people have with money and how to overcome deeply ingrained beliefs that are keeping you from the life (and wealth) of your dreams.
KEY TAKEAWAYS COVERED IN THE PODCAST:
How mindset and manifesting works together with practical action.
How our relationship to money affects our ability to earn, spend and save money and how it can help us create the amazing life we want.
Why we need to be efficient with how we spend our money, but also be able to see where the opportunities are.
Why investing in yourself as a business owner is necessary to grow your business.
Why debt isn’t always negative, and the need to differentiate between ‘good debt’ and ‘bad debt’.
How to know when and when not to invest in something for your business.
How and why money issues show up differently in men and women.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: It’s important to be efficient about how we spend our money, but if we want to grow, we also need to see where the opportunities that are worth investing in for our business and for ourselves are. HIGHLIGHTS YOU SIMPLY CAN’T MISS:
How to be strategic in spending your money, but not missing opportunities because of being too scared of risk.
Why you need to reframe fear around money management to empower you to make better decisions.
Why we need to be kinder to ourselves about the things we don’t know about money.
RESOURCES MENTIONED:
Jane Walters https://www.instagram.com/janekwalters/ (Instagram) and http://www.janekwalters.com (Website)
https://teresaheathwareing.com/theclub/ (Dream Business Club Membership)
https://podcasts.apple.com/us/podcast/hello-seven-podcast/id1441242814 (Rachel Rodgers Podcast)
https://www.amazon.co.uk/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X (Profit First Book)
https://www.amazon.co.uk/You-Are-Badass-Making-Money/dp/0735222975 (You are a badass at making money by Jen Sincero)
https://www.amazon.co.uk/Overcoming-Underearning-Overcome-Money-Deserve/dp/0060818611/ref=sr_1_2?keywords=overcoming+underearning+barbara+stanny&qid=1652989375&sprefix=overcoming+under%2Caps%2C150&sr=8-2 (Overcoming Underearning by Barbara Stanny)
TRANSCRIPT Hello, and a super warm welcome to this week's episode of the podcast. How are you? So we have an interview this week with the lovely Jane Walters. Jane is a financial coach and talks all things money. But what I really love about this conversation and Jane's take on it is Jane comes from an almost financial background, a very practical money background. But as interweave, this money background with now, things like the money mindset. And we talk about things and I joke about the film, the secret. I dunno if you've seen it or read the book and, you know, I love a bit manifesting, you know, I'm totally into all that, but in that film, It shows this thing of this guy, literally waking up and wishing for a Lamborghini or something.
And then the next day it's there on his drive. Like yeah, no, I don't think that's true. So. What I really love about it is that she talks about the kind of good money mindset, things that we can do in...
Today’s episode of the podcast is a solo episode, where I talk about why comparison is the thief of joy and how staying in our own lanes is the key to success. This is something that I have had to learn to focus on over the years, but it has helped me massively!
I talk about how to know what your lane is and what it looks like, and when to look at what your competitors are doing and when not to. This episode addresses some of the struggles we all feel and offers some practical ways to overcome those struggles.
KEY TAKEAWAYS COVERED IN THE PODCAST:
Why comparison doesn’t serve you, and is the worst thing you can do
Knowing what success looks like to you, and what your goals are
The importance of goal setting
The ways we can let our ego get in our way
Being realistic about what you can achieve
How work isn’t everything and rest is essential
The importance of celebrating every win, no matter the size
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: Keep focussed on your own goals, know what you are working on – and remember, you are a rock star and you have totally got this! HIGHLIGHTS YOU SIMPLY CAN’T MISS:
Practical ways you can stop the comparison and make sure you stay in your lane
The mistakes I made this year, because not setting my goals, resulted in me having no lane
Take everything you see with a pinch of salt because it’s never the full picture
RESOURCES MENTIONED: https://www.instagram.com/tv/CdbViWQDKg_/?utm_source=ig_web_copy_link (Instagram live)
Mary Hyatt https://www.instagram.com/maryghyatt/ (Socials) and https://maryhyatt.com/ (Website)
TRANSCRIPT
Hello, and a really warm welcome to this week's episode of the podcast. Thank you as always for listening and being in my amazing community. I appreciate you so, so very much because otherwise I'd just be recording these things and putting them out and like into the ether.
So I really do appreciate you taking the time. I know your world is busy. And no doubt you are doing something while listening to this, the school run, a walk. I normally listen to stuff when I put my makeup on. Uh, so I do really appreciate you listening and being there. So this week we're going to be talking about staying in our own lanes.
This is something that I think has helped me massively and something that I've had to learn to focus on over the years because it's so incredibly easy to get distracted. I can't even speak, get distracted by others, lose focus and become disheartened. So how do we do it? Like. You know, we know the phrase, stay in your own lane.
We know what it means. It means focusing on your own stuff and not getting distracted and just keep driving forward. But how do we actually do it when we're in business? Because it's not, it's not a bad thing to know what others are doing. So sometimes it's helpful to have an idea of what a competitor's doing or, you know, they might have an interesting angle on something that you could offer a different angle on, and then that inspires you to do some content.
So it's not like I'm saying don't ever look at competitors or people in your world, but how do we make sure that we don't spend way too much time? Now I am going to admit which I'm sure the rest of you can get on to someone's, you know, seeing something of someone's and then clicking through and clicking through and then getting on their website and then looking at this and then seeing this and that.
And by the end of like the 10, 15 minutes, I've wind myself up into absolute stupor of like oh man. You know, they're doing everything and look at how they've achieved this and why have I not done that? So we need to make sure that we can focus on our own stuff. So the very first step of staying in your own lane is knowing what that lane is and where that lane is going.
Because like you can't just sit and do your own work and focus on...
Today’s episode of the podcast is an interview with Dr. Michelle Mazur all about bro marketing, and some of the very unpleasant tactics that people use to sell their products and services.
Michelle is a messaging expert who combines the tools of successful social movements, with the qualitative research skills she earned in her Communications PhD to help brilliant business owners craft their powerful, captivating message. She has also authored The 3 Word Rebellion, is host of the Rebel Uprising podcast and is featured in Fast Company and Entrepreneur and Inc.
I learned so much from my time with Michelle and this is an episode not to be missed! We talked all about what bro marketing is and how it got started, the ways I am changing how I market and sell in my own business and why we need to redefine how we look at success.
KEY TAKEAWAYS COVERED IN THE PODCAST:
The things to look out for that will help you spot bro marketing when you are making an investment
What signs you should look out for to determine if bro marketing is lurking in your business
Why you shouldn’t work with someone just because of the money they are making, or the money they are promising you will make
What messaging is, what it does for your business and why you need to focus on it
How to use your messaging to lead and sell with expertise and credibility
How to know what to say and use storytelling to build an argument for your work
How to balance being nurturing and friendly to your audience, and sell to them as a business owner
How we equate people who have big audiences with success, and the need to redefine that
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: How speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and the key to making more money in your business. HIGHLIGHTS YOU SIMPLY CAN’T MISS:
How as a consumer you can protect yourself so that you're confident you're making wise investments
How as a business owner you can sell an online product in an online world, without using bro marketing tactics
Why six and seven figure launches can often be a vanity metric, and why you should focus on the life you want and not the money you earn
RESOURCES MENTIONED:
https://www.instagram.com/drmichellemazur/ (Dr. Michelle Mazur Instagram)
https://www.amazon.com/dp/B09KN5V8WX (3 Word Rebellion by Dr. Michelle Mazur on Amazon)
https://drmichellemazur.com/ (Dr. Michelle Mazur Website)
https://podcasts.apple.com/lv/podcast/duped-the-dark-side-of-online-business/id1562877811 (Duped: The Dark Side of Online Business Podcast with Dr. Michelle Mazur and Maggie Patterson)
https://podcasts.apple.com/us/podcast/case-study-why-you-should-stop-over-nurturing-your-audience/id1046973626?i=1000541193734 (Michelle Mazur Podcast, Case Study: Why You Should Stop Over Nurturing Your Audience episode)
https://www.youtube.com/c/MikeWinnet (The Contrepreneur Exposed on YouTube)
TRANSCRIPT: Teresa: Hello, and welcome to this week's episode of the podcast. I am so excited for you to listen to this one. I've just be listening back. 'cause you know, I batch and this was done a while back now, which is really odd, but amazing that it's coming out now, considering the episode I did last week, if you haven't listened to that one, then go back and listen. It was basically talking about why you don't want an online business.
Not saying everyone doesn't want one, but just some truth. And then this was coming up, which is crazy timing because it's so good. So this is a conversation with the amazing Dr. Michelle. All about bro marketing and some of the very unpleasant tactics that people use. Now, interestingly enough, there was a time in my world where I was getting into this, where I was like, okay, that's the way we do it.
And that's the way I taught it. And...
Today’s episode of the podcast is a solo episode, where I talk about what I really think of the online business space! This might feel a little bit controversial, but it’s something that I am passionate about being more transparent on.
I talk about my frustrations with it, and how they have prompted me to look at how I show up online, how I sell in my business, and most importantly how I make sure I’m not part of the problem.
This episode covers some of the things you might want to consider before starting an online business, and why that life might not be for you.
KEY TAKEAWAYS COVERED IN THE PODCAST:
What an online business is, and how it differs to other business models.
The dream you are sold, versus the reality of having an online business.
The things lots of online businesses don’t tell you when they are selling you their course.
The costs involved in a successful big launch and the overheads in running a 6-figure business can be huge.
Why a personal brand for an online business means it should always be you that your audience hears from.
A reminder that the huge success stories you see are not typical results.
Why I chose an online business and what I love about it.
The things I do and don’t do in my online business. Spoiler, I do most of it!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: Having a successful online business is absolutely possible, but there are no quick or easy routes to success. You must love what you do. HIGHLIGHTS YOU SIMPLY CAN’T MISS:
The questions you need to ask yourself if you are considering an online business.
How to avoid falling into the marketing quicksand that promises you overnight success.
Why outcomes can never be guaranteed, and why no one factor will ever be the key to success.
RESOURCES MENTIONED:
https://www.instagram.com/tv/CdbViWQDKg_/?utm_source=ig_web_copy_link (Teresa and Ben live)
Becci Hollis https://www.instagram.com/blossomacademy_/ (Instagram) and https://blossom-academy.co.uk/ (Website)
Becci McEvoy https://www.instagram.com/beheardsocials/ (Socials) and https://beheardsocials.com/ (Website)
Jasmine Star https://www.instagram.com/jasminestar/ (Socials) and https://jasminestar.com/ (Website)
Sian Pryce https://www.instagram.com/sprycedesigns/ (Socials) and https://www.facebook.com/sprycedesigns (Website)
TRANSCRIPT
Hello, and welcome to this week's episode of the podcast. How are things going? I'm really hoping that by this point, cause obviously, you know, I batch records. So I'm more about four or five weeks ahead. And the weather started to turn a bit nicer. I pray to goodness, by the time we're listening to this, you're listening in the sun, maybe going for a walk, maybe, you know, sitting in the garden, whatever it might be that is.
My thing, getting in the garden, doing a bit of gardening. I honestly don't recognize myself sometimes that I'm out there getting dirt under my nails, which is a real pain. My lovely nail technician tells me off. But anyway, so this we've got a solo episode and I want to talk about something that might feel a little bit controversial.
Now, if you've been following me on social media, you'll know that I have been talking. Over there for a little while about this, I paid attention to the online world and about my frustrations with it, even though I'm in it. And also if you get my emails, you might see that some of the emails that I've sent recently are talking about how I'm starting to look at how I show up in this online world and, and yeah.
How I sell and. How I make sure I'm not like the things I don't like. This sounds a bit confusing, but I promise. I can't promise. It'll make sense. I hope it'll make sense. Okay. So let's talk about what I mean by the online world first, shall we? So I don't mean doing things online because all of us do things...
Today’s episode of the podcast is an interview with Jennifer Kem who is a branding and marketing expert who gets entrepreneurs seen, heard, and paid – all for being themselves. We talk all about doing what you love, being human in business and how you can make your brand stand out.
KEY TAKEAWAYS COVERED IN THE PODCAST
Trust what you’re good at
Three types of brands: Personal, Offer and Company
The power of the personal brand is bigger than ever because it is a human!
What sets us apart is our ability to be human and show humanity
You are providing a service by telling others your story
Unique Messaging model - 6 brand differentiators: Values, Architype, Stories, Unique Solution Expertise, Irresistible Offer and Rich Niche.
Values – If you know your values, you make better business and life decisions. Instead of being driven by values instead of results.
Architype – This gives you insight into who you are so you can more confidently express what your company is and what you stand for.
Stories – You can communicate your authority story and approachability story. Authority ensures you are seen as an expert and approachability shows you are human and see themselves in your story!
Unique Solution Expertise – The case for someone choosing your solution for themselves. They are not buying your product or service, they are buying your used case and the results you create with that used case.
Irresistible Offer – You have to have something people want to buy!
Rich Niche – You need to be in a niche where people actually want what you are offering.
Marketing is the phycology of consumption
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
Don’t go looking for customers/clients in the wrong places! HIGHLIGHTS YOU SIMPLY CAN’T MISS
How Jennifer became a branding and marketing expert for entrepreneurs
Doing what you love and loving what you do
6 ways to make your brand stand out
CHECK JENNIFER OUT:
http://www.jenniferkem.com/ (Website)
https://www.instagram.com/jennifer.kem/ (Instagram)
https://www.facebook.com/JenniferKemComm (Facebook)
Transcript
Teresa: Hello and welcome to this week's episode of the podcast. How are you doing? Did you catch last week's episode? If not, pause this, go back and listen to it is a really good one. It was a behind the scenes of the types of questions I get asked at a coaching call and it was a very authentic and I guess a little bit vulnerable, sort of open up into my world.
Teresa: Just because my members who are on that call or who in the clips. I know them really well. I make a real effort to get to know my members, to get to understand what their businesses are, regardless of how many members I've got. If you're sat on a call with me or your coming on a Q and A with me, then I want to know as much as I can get to know you to make sure I give you the right information or advice or strategy.
Teresa: So like I said, it was a little bit kind of vulnerable, but it was great. It was really, really good. And if you caught the episode and you liked the idea of joining me for a coaching call or coming on and having a Q and A with me, then do, please check out the club at teresaheathwareing.com/theclub.
Teresa: Okay. This week we have a really good interview for you. So I was listening to Rachel Rogers' podcast and Jennifer Kem was one of the guests. And as you'll hear me say to her at the beginning of this interview, the interview was one of those ones that you're like, oh, that's so good. Oh, that's so good.
Teresa: Oh, that's a good. And like, I actually physically took things away, wrote them down, like put some things into action. Did her lead magnet and all that jazz. And it was really, really good, but I loved her story. There was just so much to the interview. So I reached out and very kindly, she...
In today’s episode of the podcast I am giving you a sneak peek into some of the coaching calls I do every month in my Dream Business Club. This is my member’s chance to get tailored advice and support from me about their business and anything they are struggling with.
KEY TAKEAWAYS COVERED IN THE PODCAST
The to-do list of a business owner is never done! So we have to make sure we schedule in times for ourselves.
If you are service-based – make sure you pre-qualify your leads and let them know what your prices start from.
Once you have initially got in touch with a lead, follow up in around 4-5 days with your link to book a discovery call to try and get them to take the next step. If they don’t get back to you – follow up for a final time after a week.
Not every lead will be right for you – you don’t have to say yes to everything!
A tripwire needs to be a no-brainer price so they don’t have to think about it too much – around £19.
To increase sales – add value to orders such as a bonus gift or double up the order.
If you have a Facebook Group for your ideal customers/clients – you need to give them a reason to join! What value will they get? What will they learn?
Your social media posts should speak directly to your ideal customer and the benefits to them.
HIGHLIGHTS YOU SIMPLY CAN’T MISS
I talk to Becci Hollis about work/life balance and how to make sure you are having time for you whilst running a business.
I talk to Becci McEvoy about following up with sales.
I talk to Heather about tripwires and how it works.
I talk to Nic about sales and how to get more.
I talk to Wendy about social media content and how to structure having a Facebook Group.
RESOURCES MENTIONED
https://www.blossom-academy.co.uk/ (Becci – Blossom Academy)
https://beheardsocials.com/ (Becci – Be Heard Socials)
https://www.incraftcorner.co.uk/ (Nic – In Craft Corner)
https://bodyimageconsulting.com/ (Heather – Body Image Consulting)
https://www.camelotcrafts.co.uk/ (Wendy – Camelot Crafts)
http://www.teresaheathwareing.com/theclub (Dream Business Club)
Transcript
Hello and welcome to this episode of the podcast as always I am your host, Teresa Heath-Wareing. How are things going this week? So I've got a bit of a special episode for you this week, and I'm a little bit nervous if I'm honest. I have been talking a lot recently and you might've seen in my post, if you follow me or in my emails of showing up even more transparently and more authentically than I do already. Now those are real marketing buzzwords, which can be really annoying because people use them all the time.
But I think I am genuinely quite a authentic person. So for instance, you know, we don't do too much editing to this podcast. We just clean it up a little bit. If I forget what I'm saying or. You know, stutter, like I just did then it gets left in because it's important to know that, uh, I'm a human and I make mistakes and, and we're not all perfect.
And it's not scripted. In fact, this one in particular, I'm sat here. I know roughly what I'm going to say, but I've not even written it down this time. And I would just want to show up as real and as me as possible, and that's going to look like various different things. It might look like less curated images of me.
So when I say curated, I mean like the photo, not photo shop, the photo shoot images. I've been really lucky to have lots of photo shoots, which is ACE and they take really beautiful photos. But I can appreciate that that is like the Instagram version of me. It's me. Absolutely me and they don't do that much editing.
They do a little bit, obviously I got terrible bags into my eyes really bad. So, uh, you know, they might tidy that up a bit, but otherwise, you know, it is me.
However, I do get the fact...
Today’s episode of the podcast is an interview with Kierra Jones who is an International Visibility & Sales Mindset Coach, Brand Messaging & Monetization Consultant, Speaker, & Amazon Best-Selling Author. Kierra helps women coaches, consultants, speakers, and trainers with service, speaking, and expert based businesses and personal brands expand their mindset and message to elevate their visibility, attract aligned clients, and amplify how they package, position, & profit their expertise. We talk all about the thoughts we have as business owners, messaging and how to use it in your marketing.
KEY TAKEAWAYS COVERED IN THE PODCAST
We have to believe it ourselves before someone else can.
You can still understand the value of yourself and charge less.
Energetic enrolment – people see you talking about something and how you believe in it and want to step into that themselves.
You need to tap into what you want to express out into the world and through your work – then think about who this serves.
Who do you feel most called to help to serve? “This is the ideal client I support”.
What is the deeper transformation that you can help with?
Stop apologising for how you want to do something and just be you!
Own your way and people will be magnetised to that.
You are amazing – embrace your genius.
It’s okay not to be everything to everyone.
Go be great in the thing that calls you!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… There is always going to be someone who can do something better than you, but there is always going to be someone who can’t do something as well as you. HIGHLIGHTS YOU SIMPLY CAN’T MISS
How Kierra became a visibility and sales mindset coach
Mindset shifts as a business owner
How to appreciate your value
Could vs called
CHECK KIERRA OUT:
http://www.kierrajones.com/ (Website)
http://www.instagram.com/thekierrajones (Instagram)
http://www.facebook.com/thekierrajones (Facebook)
TRANSCRIPT Hello and welcome to this week's episode of the podcast. How are you doing? So do you ever sit there and think they're gonna find me out. Who on earth who I think I am. I joke. I blank stuff all the time. Cause then if I say a blanket, then it kind of just makes out like, while if I get it wrong, I get it wrong.
It's fine. I think if you are running your own business, you have so many of these words in your head. I'm trying to feel confident about what you're doing, trying to really own who you are and your space and what you're good at. I think it's really hard or can be really hard. And I know for a long time, I didn't feel like that.
I didn't feel like I knew what I was good at or even if I had an inclination of, I thought I knew what I was good at. I didn't want to tell anybody and I didn't want to go, do you know what? I'm actually brilliant at this? Check me out. Because we don't like to do that. So today on the podcast, I have the very lovely Kierra Jones. And we are talking all about those messages that are in our head, the voices that are in our head that talk about.
You know that we're not good enough and who do we think we are? And we talk about how sometime our superpower is actually given to us as a negative thing. And both her and I tell stories about actually how that happens to us in terms of, you know, We were told for a long time that the thing that has actually turned out to be our superpower was a bad thing.
So, and then talking about how do we take all of these things and how do we then use them in marketing. How do we then use them to find the right people and work with the right people so that we're in our zone of genius. It's a really great conversation. She's really fantastic to talk to. And I think you're going to get a huge amount from it.
So let me tell you who Kierra is. Kierra Jones is
In today’s episode of the podcast I talk about the things I did in my business that failed! Often we don’t like to admit failures or talk about them, but it’s important to look back on these failures so we can take lessons from them. I tell you some of the failures I have experienced in my business and what I learnt from them.
KEY TAKEAWAYS COVERED IN THE PODCAST
When you don’t know who your perfect customer is or what you offer you will end up saying yes to things or working with people who are not a good fit for you.
You have to get clear – this is who I work with, this is what I do and this is what I’m really good at.
Don’t be afraid to say no if something doesn’t align with you.
Don’t let your mindset and the fear of failing stop you from starting or launching something – just go for it!
Don’t just build your email list and then not email them.
When it comes to launching – look at what happened last time and what went well and review/duplicate it.
Focus on your mindset and work on it.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You don’t need to re-invent the wheel every single time. HIGHLIGHTS YOU SIMPLY CAN’T MISS
The things that failed in my business and what I learnt from them
RESOURCES MENTIONED
http://www.teresaheathwareing.com/buildmylist (Build My List Course)
http://www.teresaheathwareing.com/theclub (Dream Business Club)
http://www.teresaheathwareing.com/mindset (Free download – Mindset hacks for small business owners)
TRANSCRIPT Hello and welcome to this week's episode of the podcast. How are things? So today for me is podcast batching day. I am now getting super organized again. Oh, it feels so good, so, so good to get ahead and batch. My earnest light problem is I've been doing a detox as I record today.
And it's affected my voice because I don't know about you. I know someone else's like this whenever I do anything, or if I ever get ill, always go straight to my voice. And I think it's because I use it so much, uh, much to my husband's dismay probably, but it always goes to my voice. So I'm a little bit croaky, but I'm way better than I was.
For these next couple of episodes. If you hear me a bit croaky, this might be why. So today we have a solo episode and I've decided that today I'm going to talk about the things that I did in my business that failed. Because I think lots of us don't like to talk about failing. We don't like the idea of failing.
We don't want to fail. It doesn't feel nice. It's a bit embarrassing, to be honest, when you fail or I find it a bit embarrassing. But it is so part of our business journey, it's unbelievable. I don't know a single business owner that hasn't failed at something. And there are a million amazing quotes out there that talk about the fact of, you know, if you're not failing, you're not trying, you know, that failing's better than doing nothing, you know?
I can literally like give you a million if I tried. So I want to talk about some of the places I failed, but the most important bit about this episode and generally about failing is the fact of what you learned from it or what came from it. So there's always that thing of, you know, you didn't fail, you just learned, you know, you either win or you learn and that's it.
And I think it doesn't always feel that good. It doesn't always think, you know, I don't always fail and go, "Woo, brilliant. Look what I learned." Like, I don't always feel like that. However, I think they're not wrong. I think, you know, the fact is you do learn when you fail and failing means that you've at least done something.
So you've at least got a conversation you can have about it. So that's what we're going to talk about today. We're going to look at the places that I felt that I failed in my business and what I learned and what sort of came from that failure. So...
Today’s episode of the podcast is an interview with Gloria Chou who is a small business PR expert and coach to 10k+ entrepreneurs worldwide. Gloria teaches early-stage founders how to "hack their own PR" with her proprietary 3-step CPR Pitching Method™, one that’s helped thousands of small businesses get over a combined 1 Billion organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more. We talk all about how to do your own PR for your small business with practical tips you can do in order to get more coverage for your business.
KEY TAKEAWAYS COVERED IN THE PODCAST
You can’t just keep feeding the beast of ads – you need to reach your audience in other ways!
The biggest myth is that there is a certain type of company that is and isn’t ready for PR
PR is a great way to build credibility for your business
PR is a tool just like social media
It takes 25 touch points from when a customer first becomes aware of you and gets to know your brand to actually buying from you – PR shrinks this down to 3!
There are different tiers of PR – local/low, medium and top.
Ask yourself – is your perfect customer going to read it? You want to be in the places they are going to be.
Any type of business can create a story/angle! You need to step away from your product – you are not selling to the reporter.
The CPR Pitching Method™ by Gloria Chou
Credibility – One sentence on why you are in a position to pitch – talk about your experience
Point of view – Three things you have learnt helping your customers overcome their problem
Relevance – The most important part! Why is it relevant right now? Is it something about your industry, the world or season?
Make it as easy as possible to cut through all the emails they will be receiving – use bullet points
Your pitch needs to be strong and confident – they need to think you are an expert and have a point of view!
Can you make predictions on where things are going in your industry?
Install Google News Alerts – this will give you all the articles about your key words. You can then copy the journalist contacts over
Sign up for https://www.helpareporter.com/ (HARO) which connects journalists seeking expertise
Search #journorequest on Twitter for opportunities
Everything you want is on the other side of the send button!
It’s not just about awards and accolades, you need to be a real human as well.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
Every business no matter how big or small can use PR! HIGHLIGHTS YOU SIMPLY CAN’T MISS
How Gloria became a PR expert and coach
What sort of PR you should be looking at
What makes a good story?
The CPR Pitching Method™
How to find media contacts
How often should you be pitching?
CHECK GLORIA OUT:
https://www.gloriachoupr.com/ (Website)
https://www.instagram.com/gloriachoupr/ (Instagram)
https://www.facebook.com/gloriachoupr (Facebook)
https://www.facebook.com/groups/428633254951941 (FREE Facebook Group)
http://gloriachoupr.com/masterclass (FREE Masterclass)
RESOURCES MENTIONED
http://www.teresaheathwareing.com/theclub (Join the Dream Business Club)
TRANSCRIPT A very warm welcome to this week's episode of the podcast. How are things? So this week we have got the excellent Gloria Chou on the podcast. You know what, just before I record the intro and outro because I do it separately after the interview. I went back and just watched sort of some of the key points and it was so good.
I pretty much watched the entire thing again. Obviously I can watch it cause I record it, but you know, otherwise you'd listen to it, but it's so good. There's so much good stuff coming. And as I mentioned last week, PR is something that I've been doing a lot more of. And I think...
In today’s episode of the podcast I talk about mindset when it comes to email list building and how you can overcome some of those blocks you may have and start growing your email list.
KEY TAKEAWAYS COVERED IN THE PODCAST
Building your email list does come with some financial and time investment – it is not a 5 minute task and does require a bit of effort and money.
Once you know the process and have set it all up – it is done!
If you tell yourself you can’t do something, you won’t!
If you don’t know how to do something right now, you can learn to with step-by-step steps.
When it comes to promoting your lead magnet, you have to keep on promoting it! You can’t just put it out once and expect people to keep signing up.
Don’t be scared to post your lead magnet multiple times - You have something that is going to help them. You are adding value to them for FREE!
If you’re not talking about your lead magnet – no one is going to join your list!
If you don’t help them – someone else will.
It is not about the size of your email list! Think about them as real people – imagine what 100 people in your house would look like!
Your numbers are not a reflection of the effort you put in.
If you only email out once a month – that’s only 12 a year!!
As your list grows you can increase the frequency – make sure to communicate this with your list and give them a chance to opt out if they want to.
You are not bothering people by emailing your list – they have signed up and can unsubscribe any time.
Don’t worry about unsubscribes – you don’t know why they have unsubscribed and it is not a reflection of you or your content.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… No matter how big your list is – start emailing them from the very start! HIGHLIGHTS YOU SIMPLY CAN’T MISS
The mindset shifts that will stop you from starting and growing your email list
RESOURCES MENTIONED
http://www.teresaheathwareing.com/buildmylist (Build My List Course)
TRANSCRIPT
Hello and welcome back to the podcast. How are you doing this week?
I hope you're good. So we've been having a bit of a, if you're following me on social and on emails, we're having a bit of a discussion about emails because it's so very important. It's the best thing for your business. Seriously, the best thing. And because I teach this a lot, I can really be practical about how to build an email list, what you do with it, how you get people on your list, how you attract the right people, how you then email them, what you send them, how often.
And we have all these kinds of really practical conversations, but having taught this for a long time and having had lots of students go through build my list, which is my course that teaches you how to start your email list, including all the tech. If you wants to check that out go to teresaheathwareing.com/buildmylist.
I have come to learn and know that this whole process is not just about you doing the practical sides. I know that this is a lot of mindset stuff as well. And it comes up in varying different places. So I'm going to like, just talk through some of those places where I see it come up and just give you my thoughts on how you can manage that mindset.
So I think the first thing I see when I talk about list building is the investment in it. And I mean, both from a financial and a time point of view, I think there's a lot of people out there who talk about list building. Like it's super simple, it's really easy. And therefore that might in your head, make you think, well, I shouldn't have to pay to learn how to do it.
And I shouldn't take much time because if I do, I'm doing it wrong. And I think that's true about so many things. I think there are way too many experts out there telling you something is very simple and easy to do. When yes it might...
Today’s episode of the podcast is an interview with Martha Cristina Garza who is a Marketing Expert & Brand Strategist. She helps visionary entrepreneurs find clarity, focus, and direction to expand their brand reach, revenue, and impact. We talk all about business branding and how to ensure your personality is included in yours. Then we move on to imposter syndrome and being confident to charge your worth!
KEY TAKEAWAYS COVERED IN THE PODCAST
Brand strategy is NOT exclusively for huge companies – we all have a brand! No matter how big or small your business is.
Your own personal brand is what others think of you – and we can influence this.
Your brand should represent your knowledge and expertise (heart and values, but also your personality!
You can be professional and fun at the same time.
Be confident with who you are and put it in your brand.
Before you look at your colours etc you have to think about your foundations – who you are, why does it matter, who are your competitors and how do you stand out from them?
People love to hear your story and why you do what you do – it helps them to connect with you.
Our brand is bigger than ourselves and what we like and what we want. It is a reflection of us and who we want to be.
Your brand needs to look and sound the same everywhere.
Put the volume up! Find your personality and what makes you stand out and shout about it.
Not everyone sees everything you do – keep mentioning it/talking about it.
You can appeal to different levels of clients/customers – but you do have to find the balance between helping everyone and spreading yourself too thin.
You never know if someone can or can’t afford your services/product – never assume.
New level, new devil! Imposter syndrome doesn’t go away just because you are at a new level.
We can’t do this on our own! We need the right people around us.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You can be professional and fun at the same time! It is ok to show your personality in your branding. HIGHLIGHTS YOU SIMPLY CAN’T MISS
How Martha became a brand strategist
Building your brand
Tips for tackling Imposter Syndrome
CHECK MARTHA OUT:
http://www.marthacgarza.com/ (Website)
https://www.instagram.com/marthacristina/ (Instagram)
https://www.facebook.com/marthacristinagg (Facebook)
RESOURCES MENTIONED
https://teresaheathwareing.com/build-my-list/ (Build My List Self-Study Course)
TRANSCRIPT But like sometimes our brand and I feel most of the time, their brand is bigger than ourselves and bigger than what we like and what we want is just a reflection of all the pieces of flaws and that pieces of flaws that we want to be. Yeah. Yeah. You said something in that while back there was really good. And I wants to question you on what you meant. So you said, what makes it, you and put the volume up? Like, so what do you mean by that? So, Like, if you, you see something that you think 'Yeah I'm that sort of person.' So, you know, I like to laugh and I like to have fun and I, you know, how do you mean put the volume up?
Like, well, how would that sound in a practical way? Absolutely. So you are fun and you like gin. And then if I go to your Instagram, for example, and I will see anything around that. For me, it least there's this like misconnection. Cause I hear you and your podcasts I'm over it and you laughing. And in my head were already friends.
I mean, we never even met, right? Like there's one thing, right like I'm like, guess I knew that when I was talking to you in my end. Um, but then that creates dissonance. Like you're saying you're one thing and you're, I see you somewhere else. And your other kind of what you were saying earlier. So putting the volume out loud, every touch point, which just every place that I talked
In today’s episode of the podcast I talk about email list building. As you know, I love email marketing! I give you my 5 steps to getting started if you don’t have an email list already and some do’s and don’ts.
KEY TAKEAWAYS COVERED IN THE PODCAST
Your email list is one of the best assets you can have.
You need to understand who you want on your list – quality over quantity.
Create your perfect customer avatar so you know exactly who you want on your email list.
What problem do they have that you can solve with your product or service? Understand the transformation that your clients/customers want!
You need to give people a reason to join your list – a lead magnet, discount or value such as inspiration and advice.
Keep it simple! It needs to be quick wins and steps. Don’t make it too complicated!
When choosing your email system – take time to understand the tech process and don’t spend too much time weighing up the different systems.
More is more – you need to share about your lead magnet a lot! Don’t worry about sharing it too much.
Focus on the fact you are helping people and they will want your lead magnet.
You need to start emailing your list on DAY ONE!
You can choose the frequency of your emails.
Don’t build a list and then not email them.
Add value – see email as another form of communication. It is another way you can support and add value to your audience.
Don’t just email when you have something to sell!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Start emailing your list from day one! Don’t just build your list then not email them. HIGHLIGHTS YOU SIMPLY CAN’T MISS
My 5 steps to starting your email list
RESOURCES MENTIONED
https://teresaheathwareing.com/captivate-podcast/email-marketing-101-tips-and-tricks/ (Email Marketing 101: Tips and Tricks podcast episode)
http://www.mailerlite.com/a/xq2djk6pux (Mailerlite)
https://teresaheathwareing.com/build-my-list/ (Build My List Self-Study Course)
TRANSCRIPT Hello, and welcome to this week's episode of the podcast. How is your week going? If you're listening on Monday, it's just started, but you could be listening any day of the week, couldn't you? So I hope you're having a good week, even if it has just started, uh, I'm feeling very positive this week. I've been listening to a really good book talking about mindset and some kind of woo woo things and about energy and, um, yeah, I've been doing a bit of work, so I'm feeling really, really excited and ready.
And happy for a new week. So today we're going to be looking at list building stuff. Now I know we talked about it a lot in the past, but I cannot stress how important this stuff is. Over this email and email? What am I saying? Over this podcast and some emails and some socials. We're just going to be focusing on a little bit, because I think it's one of those things that even if you've started an email list, you need reminding, like I need reminding, everyone needs reminding to constantly be building their list.
Because honestly, it's one of the best assets that you're ever going to have. Now, if you've heard me talk about list building before then you will know that I have five steps that I teach and these five steps are, Who do you want on your email list? Give them a reason to join your list. What tech do you need? And How to set them up?
Um, and so, How to get them signed up. Sorry. And what do you want to email them? So what I'm going to do is I'm going to take each one of these sections and I'm kind of going to tell you the main do's and don'ts for these five sections. So let's start with step one. Who do you want on your list? The really important thing here is you need to understand who you want on your list, because this is where quality over quantity is very, very important.
It's key. I would much rather
Today’s episode of the podcast is an interview with Kylie Lang who is a Quiz Funnel Strategist and Course Creator as well as being founder of the 'Fab Factor'. She works with course creators and coaches to grow their email list, get more leads and have sell out launches using the power of an automated quiz funnel. We talk all about my new quiz – how we did it, the behind the scenes and how it works! We also tell you some of the things to consider if you would like to create your own quiz.
KEY TAKEAWAYS COVERED IN THE PODCAST
Quizzes are another form of lead magnet – something of value you can give to someone in return for their name and email address
Some quizzes are designed to simply drive traffic and clicks – they don’t collect email addresses – they are fun and interactive
Quizzes that are designed as lead magnets are about building a connection with your audience – they are a two way street – you can give value but also learn more about them in return – this means you can really target your marketing and segment people
When people take a quiz, they are invested in what the result is – people love to find out more about themselves.
When you create a quiz there are three different types of questions you use in a quiz
Acknowledge what it is you said they might be – give them the answers to their question but empower them at the same time
Deliver value – give people a quick, actionable win. They can take that thing away and implement it
It takes around 6-8 weeks to develop a full quiz funnel
Not everyone will read the results page so you need to deliver the results via email
Look at your audience – what is the overriding problem they are having? What question can you answer that will appeal to the majority of your audience?
Allow your personality to come through so your audience can connect with you and find out more about you
The three types of questions: Diagnosis, non-diagnosis and visualisation
If you can surprise and delight your audience – you will build so much more of a connection with them!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Give them the what but not the how – that’s your paid for product! HIGHLIGHTS YOU SIMPLY CAN’T MISS
How Kylie got to be a quiz funnel strategist
Why quizzes are great for businesses
The things you need to think about when you create a quiz
The three types of questions you can use in a quiz
How the back end of a quiz works
CHECK KYLIE OUT:
http://www.kylielang.com/ (Website)
https://www.instagram.com/kyliecarlson.co/ (Instagram)
https://www.facebook.com/quizfunnelformula (Facebook)
https://www.kylielang.com/quiz/ (Quiz)
RESOURCES MENTIONED
https://teresaheathwareing.com/quiz (Take my quiz!)
https://interact.grsm.io/yxm524ca6jf1 (Interact)
https://www.activecampaign.com/?_r=TV48IW4E (Active Campaign)
https://kajabi.com/?utm_campaign=home_trial&utm_content=55017&utm_medium=affiliate&utm_source=Teresa+Heath-Wareing (Kajabi)
TRANSCRIPT Hello, and a really warm welcome to this week's episode of the podcast. We've got a good one for you. So you probably know if you have been listening for a while. I have the most amazing quiz out there.
That's, is so clever and does such cool stuff. And we spent such a long time putting it together and today we're telling you all about it. We're going behind the scenes. We're telling you how we did it. We're telling you all the good stuff that went in it and how it works and how hopefully it's going to encourage people to join the right level of the club that is suitable for them.
So I was joined by the very lovely Kylie. Kylie did the quiz for me. Now. She worked with me. She is a quiz funnel specialist, and she worked directly with me and helped me put together the kind of basically helped...
In today’s episode of the podcast I talk about open and close cart – the difference between the two and why I have changed my own strategy recently.
KEY TAKEAWAYS COVERED IN THE PODCAST
Open/closed cart is usually for digital products/memberships/courses/coaching program
Closed cart means it is not available all year round – it is only available at certain periods of time (such as 2-3 times per year)
Open cart means you can buy at any point – it never closes
Benefits of open cart: More accessible to your audience– you can help them when they need it. You don’t have to constantly launch and put pressure on a short period of time. Don’t need to worry about mentioning your digital product but your audience not being able to buy it at that point. You can have income coming in all the time.
Benefits of closed cart: You don’t have to worry as much about selling whilst it’s closed – you do have to feed people into the funnel. Creates FOMO, scarcity and encourages people to take action. You can make a big thing about your cart opening – make it an occasion to promo. You can go really hard on your selling in a short period of time and then stop when the door closes.
Negatives of open cart: No FOMO – no closed date. Some people may stay on the fence. Doesn’t feel as exclusive – people may not buy as they get distracted or forget. Sometimes you can feel like you constantly have to sell it. It takes more work!
Negatives of closed cart: It’s hard work! You have to put in the energy for that launch. You may have a drop-off of people – retention may not be as good as people join in haste.
I want to be more inclusive and give people the opportunity to join as soon as they want to and be able to support people all the time.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Having an open cart means I am always here waiting to help you, whenever you need it. HIGHLIGHTS YOU SIMPLY CAN’T MISS
The difference between open and closed cart
Open cart vs closed cart
Why I have gone from a closed cart to a fully open cart?
RESOURCES MENTIONED
http://www.teresaheathwareing.com/quiz (Take my quiz!)
https://teresaheathwareing.com/theclub (The Dream Business Club)
TRANSCRIPT Hello, and welcome to this week's episode of the podcast.
How are you doing? So this week, we're going to be talking about open and close cart. Now you may or may not know what I mean, but I'm going to explain it's all fine. But the reason I'm going to talk about it is because I've changed my strategy recently with my own membership. And I want to talk about why that might be and what that means and why you might consider one over the other.
So what do I mean by open and close cart? So the first thing, I mean is this normally is a digital product thing. You wouldn't normally have this on a physical product, although it's not unheard of. I'm sure. So Disney who used to put things in the volts. So you couldn't buy all the films all year round.
This is before the days of Disney plus, uh, when my daughter was little and you had to buy the DVDs. Um, but yeah, they used to put things in the volts, so it would make them exclusive. But anyway, so it does tend to be a digital product. So it tends to be through a course or a membership or a coaching program.
And basically closed cart means that it is not available all year round. So it's only available for certain periods of time. And it tends to be like twice a year or three times a year. Maybe sometimes even once a year. If you take B school, I'm from Marie Forleo, I'm sure that's only once a year. Um, and it opens like five days or seven days, and then it closes again.
And if you don't buy it at that point, you don't get access to it. So that's what a closed cart is. It's when it only opens for a set amount of time and it's not available all the time. And open...
Today’s episode of the podcast is an interview with Nequosha Anderson. Nequosha is a business and intellectual property attorney who assists primarily women creatives who want to legally protect their income producing ideas. We talk all about where to start when it comes to the legalities of your business whether you are just getting started or want to grow your business.
KEY TAKEAWAYS COVERED IN THE PODCAST
95% of people do not think about the legal aspects of business
We have to think about when things go wrong and have a plan for this
You need to have a strategy/goal in place to run a business that includes the legal stuff
Having a business is more than just having a logo and photoshoot!
It is better to be proactive than reactive – being reactive will always cost more
You don’t need a lot of clients or customers to make lots of money – you need raving fans
Turn your clients/customers into raving fans by giving them the best customer experience
Having the right legal cover and protection in place makes you a better business owner, provide better service and it sets expectations for people who work with/buy from you
Make an environment where everything is a given – set expectations from the start
Authorise people – enable people to handle things whilst you’re not around
At the very least you should separate your personal assets to your business assets
You have to have contracts and policies in place so there is a mutual understanding in place from the very start.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Be proactive, not reactive! HIGHLIGHTS YOU SIMPLY CAN’T MISS
How Nequosha became a business attorney
How to plan for when things go wrong
The cost of consulting an attorney
What legal cover do you need for your business?
Protect before you share!
What is the minimum you need to do?
CHECK NEQUOSHA OUT:
http://andersonlawfl.com/ (Website)
https://www.instagram.com/esquire44/ (Instagram)
https://www.facebook.com/nequosha.anderson (Facebook)
RESOURCES MENTIONED
https://teresaheathwareing.com/theclub (My Dream Business Club doors are open! Join here)
TRANSCRIPT Hello and welcome to this week's episode of the podcast.
The Club doors are open. Woo. I'm so excited. I am so excited. Um, it's been a long time coming. Uh, they've been shut for a long time while we've been behind the scenes, sorting everything out, changing everything. Making the whole new thing come to life and I am so, so glad that I can finally welcome you into the Club.
It has been so much fun. So let me explain the levels of the Club, because I know that, uh, now there's three levels. I just wanna make sure that you, you get what's at each level and, and also explain to you what you get at each level as well. So the three levels of the Club are the Club, the Club Plus and Executive Club.
The Club is $19 a month. The Club Plus is $97 a month and the Executive Club is $197 a month. So let me explain to you what you get in each. Okay. Let's start with the Club $19 a month. So you get access to level one of the Dream Business Growth Path, so that amazing growth path that I've put together all of level ones, lessons you get.
You also get all the training courses that are attached to level one. So for instance, let's say in level one, I, I talk about social media and I tell you to focus on one or two platforms and you are brand new to it. And you think actually Instagram is my thing, but I dunno how to use it.
Then there's an Instagram course that then teaches you how to use it. So for a, each area of the growth path, there's normally some extra training that I've got. So you also get access to that. You have a monthly live Q and A. Now this Q and A is a Facebook live in the Facebook group. You can submit questions...
In today’s episode of the podcast I talk about how you can create your dream business by focusing on 6 main areas. I tell you more about my Dream Business Growth Path and the free Dream Business Workshop I am doing, PLUS hear some stories about my amazing members who have created their dream businesses.
KEY TAKEAWAYS COVERED IN THE PODCAST
Let’s all be kind right now.
The main 6 areas of focus in your business – Sales, Emails, Social Media, Teams & Systems, Content and Community.
You need a clear plan of what you are going to work on next to take your business to the next stage.
To sustain a business you need the 6 key areas in place.
My growth path gives you a clear, actionable plan to follow to get to the next stage.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… To create your dream business you need to work out what you want, make a plan to get there and work on your mindset. HIGHLIGHTS YOU SIMPLY CAN’T MISS
My new quiz and how it works
How my Dream Business Growth Path works
Stories about my amazing members who have created their dream business
RESOURCES MENTIONED
https://teresaheathwareing.com/dreambusinessworkshop/ (FREE Dream Business Workshop – Wednesday 16th March 12pm GMT)
http://www.teresaheathwareing.com/quiz (Take my quiz)
https://beheardsocials.com/ (Becci – BeHeardSocials)
https://shoutable.co/ (Ben – Shoutable Agency)
https://www.blossom-academy.co.uk/ (Becci – Blossom Academy )
TRANSCRIPT
Hello and welcome to this week's episode of the podcast.
How are you doing? So I'm still recording these a little bit on the fly, which is still very frustrating, but we've had so much going on in the business and so many new things coming out and changing that I just to try and plan too far ahead at the moment, seems a bit difficult, but soon things will calm down.
And so, uh, hopefully I will get back into the swing of things. So this last few weeks have been a little bit tricky in terms of what's going on in the world. And, and I guess I've not really said a huge amount about it. And I guess I just wanted to address it on here in case you're sat there thinking what should you do?
How should you show up in the world? And one thing that has really surprised me is how strong some people's opinions are about, you know, what's right and wrong and what you should and shouldn't do during times like this. And it's tricky. It's really, really hard. Now I know as a business owner, we have a different position, I suppose, than a person that's just using their own social media.
But also honestly, I can tell myself in and out of this completely, which is probably why I haven't said a great deal. I guess I should caveat this whole conversation with the fact that you know, or you may or may not know that my husband was in the military for 25 years and his life was spent flying in active war zones.
That that was what he did. He's come under fire at times. They've flown into the most scariest places, probably on the planet in very hostile environments. And like I said, this is a world that, that he is more than used to. So I guess, you know, when it comes to stuff like this happening and what do I do publicly and outwardly I look at him and I look at how we manage things.
And I just think at times like now we just need to be kind, we need to be accepting that people deal with things in different ways. I have got people in my world that and me included, actually, I'm not a big watcher of the news because as I've talked about in this podcast where I get anxiety and, and I can pretty much cause myself a lot of anxiety without seeing anything extra.
So I personally, um, in fact we have this kind of thing in my house that my husband, Paul, he will watch the news and look at it on his phone and all that sort of thing. And if there's anything that I really...
Today’s episode of the podcast is an interview with Neill Williams. Neill is a Master Certified Life and Productivity Coach who helps too busy high-achieving online entrepreneurs scale back their work weeks to 30 hours or less so they can do what they most want to do, most of the time. We talk all about how we can become more productive and organised, as well as staying accountable so you can work smarter and reach your goals working fewer hours. We also give you some of the mindset tools and practical tools you need to do this!
KEY TAKEAWAYS COVERED IN THE PODCAST
Time does not = money. You can earn a great amount of money working less hours – it is possible.
You have to have the mindset in place first to take the action of systemising or delegating in your business.
Don’t take your employee mindset into running your own business – you have to think about everything and hold yourself accountable.
We are the CEO of our own businesses – everything is down to us.
Let go of the cookie-cutter version of what you think a CEO looks like.
To have self-integrity – you have to keep the promises you set yourself.
Create an amazing relationship and don’t let yourself down by not doing what you planned to do.
When you give yourself less time, you have to be more efficient!
Cutting hours is a great way to increase your productivity because it limits you being distracted and procrastinating.
Ask yourself – does it make the boat go faster? Is what you are doing pushing you towards your goal?
Carve out time for being the ‘employee’ eg Fulfilling/delivering your product/service and being the ‘CEO’ eg Marketing/selling.
Schedule thinking time – you are solving a problem for someone. Give your brain things to focus on during this time eg what is my goal for next year? What are my next 3 steps?
You don’t have to do ALL the things – you need to have a focus and know where you are going.
Scaling back the number of hours we have been conditioned to work gives us the freedom to be flexible and spontaneous.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t add complexity when it comes to making money – it only takes one amazing offer or thing done really well and one platform. HIGHLIGHTS YOU SIMPLY CAN’T MISS
How Neill scaled back her working hours but still hit 6 figures in her business.
How you can work less hours whilst earning 6 figures.
How to stay accountable when you are running your own business.
How to be more productive in your day and get more done in less time.
Intentional productivity vs intentional time-wasting.
CHECK NEILL OUT:
https://neillwilliams.com/ (Website)
https://www.instagram.com/neillwilliamscoach/ (Instagram)
https://www.facebook.com/NeillWilliamsCoach/ (Facebook)
RESOURCES MENTIONED
http://www.teresaheathwareing.com/quiz (Take my quiz to find out your No 1 Business Blocker)
http://www.teresaheathwareing.com/dreambusinessworkshop (Dream Business Workshop)
http://www.teresaheathwareing.com/ (Check out my new website!)
https://shoutable.co/ (Ben (Shoutable Agency) – Website Developer)
http://www.kylielang.com/ (Kylie – Quiz Builder)
https://www.activecampaign.com/?_r=TV48IW4E (ActiveCampaign)
TRANSCRIPT Teresa: Hello and welcome to this week's episode of the podcast. How are you doing? So I've got lots of updates for you for this week. Lots has been going on.
So first update. Have you gone and done the quiz? So the quiz what's your number one business blocker is out and live. If you go to teresaheathwareing.com/quiz so you can uncover where you're getting stuck in your business and reveal the action steps that you need to grow your business.
Plus you've received a personalized growth rapport and an action plan. We're going to do a whole episode about this quiz because the
In today’s episode of the podcast I talk all about content and making sure that you add value but don’t give away too much that they won’t want to buy your paid product.
KEY TAKEAWAYS COVERED IN THE PODCAST
You don’t want to give away the Gold! You need to add value with your content, without giving everything away.
Different levels:
Paid courses, membership, product, service
Lead magnet, Facebook group – they have to do something to get access
Free content – they don’t have to subscribe or opt-in (blog or video)
Social media content
Pull out the sections of your paid product and focus your content around this.
You could offer a lead magnet with some ideas or a checklist.
Use your social media content to simply introduce the sections of your paid content, then give them a little more in your free content, then get them to opt in, then you can offer them the paid product.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Everything you put out there should be pointing towards your paid products – don’t give them the Gold! HIGHLIGHTS YOU SIMPLY CAN’T MISS
Different content at different levels
My content planning framework
RESOURCES MENTIONED
http://teresaheathwareing.com/quiz (Take) the quiz!
https://www.mypodcastassistant.com/ (Phil from my podcast assistant)
https://teresaheathwareing.com/build-my-list/ (Build my list course)
TRANSCRIPT Hello, and welcome to this week's episode of the podcast. How are you doing? So I am running a bit of a risk here because at the point I'm recording this, my quiz, isn't ready. And I'm going to tell you to go and look for it in hope that when this episode comes out, it will be ready. This is the problem with when you have a lot going on.
I talked about this last week and you try and batch a bit. So. Yeah. So basically you can go to teresaheathwareing.com/quiz and you're either going to find my quiz or you're going to find a link to the waitlist. I'm hoping you'll find my quiz. I mean, my days off finishing it and I'm recording this at least two weeks before it comes out.
So I'm praying we're done. I mean, this could be embarrassing quite honestly, but actually this gives me a deadline. I'm really good with the deadline. If I had come on to this, I should have come on to this and go to the quizzes live now, then I'd make sure I'd get it done. And I think I'm going to make sure I get it done cause I don't want to look fool. Anyway.
Uh, this is the problem when you've got so many things that you're juggling like, and you want to try and get ahead. And my lovely Phil who edits my podcast, who we'll link to in the show notes is going on holiday. So that's why I've got to do a bit ahead. A bit more ahead than I would like. Okay.
This week I am going to be talking about content. Now I run as you may or may not know a 90 day program. And one of the questions I get a lot, and one of the things that we talk about a lot when I work with people 1:1 especially if those people have an online course or a membership is how do I make sure I give away content, but don't give away too much to make sure they get my course.
And I've been working with them on this and been working with them in terms of like, how do they structure that? And I've come up with a kind of process or a framework that I want to talk to you about, which I think might help. Now, if you don't have an online course or a membership, then take it as if it's your product or your service.
If you're a coach, then obviously you don't want to give away the gold. Like, I don't want to give away the thing that you are going to be painful. Also, if you can hear the rain, it's absolutely throwing it down. What a horrible day. Um, so I apologize if you can hear the rain on the window. So anyway, back to it.
So we're going to be looking at it and you've got to bear...
Today’s episode of the podcast is an interview with Wendy Hill. Wendy is the owner of HillStart Nutrition Health and Wellness. As a Naturopathic Nutritional Therapist and an expert in female hormone health, Wendy supports women through perimenopause, menopause and beyond through her Fabulous & Female membership, group programs and 1:1 work. We talk all about how as a business owner you need to look after yourself and your body, with simple and easy ways to do this. KEY TAKEAWAYS COVERED IN THE PODCAST You are your business – if you go down, your business goes down. So you need to make sure you look after yourself! Our default is to just work because we love what we do – but we have to find a balance. It’s about doing the best you can for yourself. You don’t have to cut out alcohol and sweet treats to be healthy – we have to live too. There is so much information out there – it can be confusing! We try to power through all the time and rely on caffeine and sugar to get us through – we don’t have time to stop. We still have to enjoy our food – it’s not about cutting everything out. Your lifestyle and food are the two things you should really be focusing on, then supplements if needed. Multi-vitamins are OK but may not do you much good if they are low level. Don’t buy your food from where you fill up your car with fuel and don’t buy your supplements from where you buy your food. Vitamin D is good to take in the Winter. 3 easy and actionable changes you can make to look after yourself and body: Drink more water Eating three meals a day Move more
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You need to look after yourself and make sure you are fuelling your body so you can do the best work you can. HIGHLIGHTS YOU SIMPLY CAN’T MISS Wendy’s journey so far and she has got to where she is today The balance between working hard on our businesses but also looking after ourselves Vitamins and supplements Simple and easy tips to look after yourself and your body
CHECK WENDY OUT: https://hillstart.me.uk/ (Website) https://www.instagram.com/hillstartnutrition/ (Instagram) https://www.facebook.com/hillstartnutrition (Facebook) https://hillstartnutrition.mykajabi.com/fabfemale (Fabulous & Female Membership) https://hillstartnutrition.mykajabi.com/MOT (5 Day Female Health MOT – FREE to join) TRANSCRIPT Hello and welcome to this episode of the podcast. How are things? Things with me are somewhat busy at the moment. I was trying to explain to my husband the other day that some of the things we've got going on at the moment, some of the projects, are like the equivalent of getting married, getting divorced, starting a job, leaving a job, moving house. For some unknown reason, I chose the same time to re record or record a section of the pathway that isn't done, moved from one email system to another, launch my book, rebrands, create a new website, do a brand new quiz, which is coming out very soon, hopefully. What else is on my list? Do a launch strategy, review some processes. Seriously. I don't know what I was thinking. I do not know what I was thinking. So what's happening with the podcast at the moment is I'm pretty much doing it on the fly, which I hate doing. And I hate doing it for a few reasons. One like. I don't like the fact that we're not more ahead and more organized, and two for the team, because obviously they've got their stuff to do. And I, and I'm doing it kind of fairly last minute. But the reason I'm doing it very last minute is because, because I've got so many new things coming up and it's literally like, it could happen tomorrow. It could happen next week. I'm not entirely sure that I don't want to record episodes of the podcast. They'll do my content so far ahead that I missed telling you these things. So. If they're a bit rough and ready for the next couple of weeks, please bear with...
In today’s episode of the podcast I talk about when things in your life and business get tough! I give you actionable steps on how to keep going and stay motivated when this does happen. KEY TAKEAWAYS COVERED IN THE PODCAST As a business owner, we have to do everything! It is understandably tiring. There are so many different factors that contribute to how we are feeling about life and business and have an impact. When you put your value into external forces (e.g. amount of customers, money, clients, etc), you then lose control of your own worth and happiness because we can’t guarantee any of those things. You’re worth the money you want to charge and you’re great at what do – just because one person says they don’t want to buy or wants to cancel their membership does not change this. Remember why you started and why you do it! Who are you doing it for? Look back and remind yourself how far you have come already! Sometimes we can forget this. You did that! You are amazing. Find your squad and talk to them! We need people around us who support us and want to see us succeed. You need people in your corner to fight for you, cheerlead you and bring you back up when you’re down! Go back to basics – what is the bare minimum you can do right now to keep going? Keep ticking along, pull it back if you need to and then refocus. When you are your busiest and overwhelmed – this is when you need to step back and look at what is going on. Co-working sessions are great for motivation, accountability and keeps you focused.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… When you don’t feel great and everything seems tough – don’t be annoyed at yourself or feel ashamed. We are human and sometimes we don’t feel like it! HIGHLIGHTS YOU SIMPLY CAN’T MISS What to do when things are not going as well in business Human brain vs your chimp brain How to keep going when things get tough – actionable steps
RESOURCES MENTIONED https://teresaheathwareing.com/theclub (Join the Club!) TRANSCRIPT Hello and welcome to this week's episode of the podcast. How's your week been? So we're now way out of January, which is good and nice, and we're into February and fingers crossed things are starting to look up a little bit because I know that quite a lot of you and myself included, struggled in January. I mean it's a pretty rubbish month. Doesn't it? You know, with all the things that are going on in the world, it's not easy. And I'm sat here thinking about what to record for this episode, because I have all the interviews already batched up, but the solos, I kind of try and do it on the fly, which is a terrible idea. I should take my own good advice and make sure I plan my content for the podcast, but I didn't today. So I literally sat here before I hit record thinking about what can I talk about. And actually my kind of lack of inspiration of what I could talk about kind of worked out to be exactly what I should talk about. Because as you know, I work very closely with my members and my members of the executive club, and I know them really, really well. And we have one of the parts of the executive club when you're a member, is that we have a telegram group that we have conversations in. And what's really lovely is it's not just a work thing. It's also a 'Look, I've just done this. Hooray!' Or, 'Oh my God, the kids are driving me insane.' Or 'I went out for a walk this morning.' and it, you know, it sounds like it's really dull but it's not. It's a really good fun, and it's, it's, it's built the relationship of friendship and being in it together, which is lovely. But because we're so close to member, because I'm so close to my members, obviously I know what's happening in their world and their businesses. And one of the things that I've noticed in January is a lot, a lot of people have struggled. And they've struggled for so...
Today’s episode of the podcast is an interview with Emily Hirsh. Emily is a leading Digital Marketing Strategist and CEO & founder of Hirsh Marketing, one of the largest and fastest growing digital marketing companies in the world. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs and to grow their businesses and generate massive revenue using her revolutionary Hirsh Process. We talk all about the foundations of marketing, how to have a successful launch and that we actually can’t do it all so it’s ok to ask for help! KEY TAKEAWAYS COVERED IN THE PODCAST Always focus on the value you deliver – if you are delivering a really great service, people will talk about it and organically grow your business. Make it a priority to give attention to the service you are delivering. True marketing comes from refinement, optimising and learning. The foundations of marketing - messaging, strategy and overall offer. The core of your marketing is messaging – your understanding of your ideal customer in a deep and emotional way. This drives all your marketing. Then you need to look at how you communicate your offer and what you sell. You can’t build anything on a bad foundation! In order to have a successful launch, you need to have a warm audience BEFORE you go into launching. You need to grow your email list prior to launching who are interested and trust you. If you are just getting started – understand your ideal customer and create value adding content. The success of your launch is in what happens before and after your launch. People don’t buy on their first contact with you! You have to build their trust. It takes 7-10 touchpoints before someone may choose to buy with you so you have to create them. Try and do something every single month to grow your warm audience list. Be realistic with your goals – we are all at different stages in our businesses. You have to build it up slowly – it doesn’t happen overnight. Success is created from the foundations. We need to make sure our content is entertaining to our target audience. It’s not enough to just have an image with some copy for an ad anymore – there needs to be something more interactive, engaging and creative. Content is driving everything – it’s how we get attention on everything we do! You have to stand out with your content. Create a way for people to gain trust and connection from you and your brand. Offer a higher level of connection through dms, chat boxes, Q&As, lives. You can’t have a perfect balance all the time – but you can create your definition of this. You can only do as much as your season of life allows! It won’t be forever. People may not actually be “doing it all” – they probably have help!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Having a successful launch is down to what happens before and after the actual launch. You can’t just decide to launch in 3 weeks’ time and expect it to be an instant success. HIGHLIGHTS YOU SIMPLY CAN’T MISS Emily’s journey so far and how she got to where she is now! How to have a successful launch What if you don’t have a huge audience or team? What is working right now when it comes to content Work/life balance
CHECK EMILY OUT: https://www.hirshmarketing.com/ (Website) https://www.instagram.com/emilyhirsh/ (Instagram) https://www.facebook.com/hirshmarketing (Facebook) RESOURCES MENTIONED https://teresa-heath-wareing-b3a9.mykajabi.com/mtc-90day (90 Day Programme) https://www.amazon.co.uk/dp/B09RG17TQ7 (Creating Success Book) TRANSCRIPT Teresa: Hello, and welcome to today's episode of the podcast. Now, before we get going, I need to tell you that my dog is around and is being a royal pain in the backside. Teresa: He's just not settling today. He's been from a walk. I don't know what's wrong with him. So if I shut my office door, he is going to bang
In today’s episode of the podcast I talk all about my mission and the reason for my complete rebrand. KEY TAKEAWAYS COVERED IN THE PODCAST I have had my own business for the past 8 years and I have seen A LOT of things in my time. The good, the bad and the ugly! There are a lot of ‘experts’ out there who don’t treat business owners properly and exploit the privilege they have been given. As experts, we are here to serve you – without our audience we would be nothing. As a business owner, you are doing one of the hardest jobs in the world! Only a small percentage of people can do it, so you should be so proud. As women, we are bought up to believe we are not capable, that we are bad with money, we buy too many shoes etc. This makes us think we need to pull back and deprive ourselves, yet men are allowed to. As women, we are not small or less than men! 89% of the world’s billionaires are men. I am so passionate about making sure you have the support, guidance, mindset and motivation you need. Only 30% of US businesses are owned by women. We live in an unbalanced world – it is not a straight playing field. I am so proud of you – you are a Rockstar! I am rising up against experts who do not take the time to get to know you, your life, your circumstances, shame you, use underhand tactics to sell, tell you you’re not charging enough without understanding your audience and bully you into action. It is not ok to pay people for their help and support and they don’t treat you and support you in the right way! It is your business, your life and YOU get to choose.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… If you run your own business, you are a Rockstar! Don’t ever forget just how brilliant you are. HIGHLIGHTS YOU SIMPLY CAN’T MISS I’m on a mission to change the online space for you Women are bought up to believe they are not capable Statistics that will shock you! What I am rising up against
TRANSCRIPT Hello and welcome to, I kind of guessed the first episode of the new name. So we have just changed the name from Marketing That Converts to Your Dream Business Podcast. And I've talked a few times on the podcast about why we've made this change, but it wasn't just because I wanted a new lovely brands and a new lovely name. It goes a lot deeper than that. And if you are on my email list, if you get my emails, then you'll know that I'm on a bit of a mission. And a mission to bring about some change in my industry and change in terms of how you get advice and the advice that you give or that you're given. Anyway, it's a bit hard to explain, but hopefully as this episode goes on, you will, it will all make sense to come together. If you're new to the podcast, because I have asked my lovely podcast listeners to share this episode, then welcome. You are most welcome here. I hope you bear with me while I stumble through these next few bits, because like I said, this is, there's a lot kind of to this that I just want to get to, and it might seem a little bit bitty and I apologise if that's the case. Also, for those of you who are avid listeners, you might've heard that last week I said, we're doing an interview this week, and we were doing an interview and that is coming next week, but I was so passionate to do an episode on this mission and this new kind of rising up that I'm doing that I wanted to make sure we got it out as soon as possible. So obviously we've been through a brand change and I wanted to say that that wasn't just because I wanted a new pretty logo and some nice new colors. It was bought about the fact that I have been doing this a long time. I have been in business now eight years, I think. And I've been in the online space for at least five or six. And in my time in the online space and in my time of working with lots of business owners. I have seen lots and lots of things. I've seen lots of ways of how this is done. I've seen lots
In today’s episode of the podcast I am talking about how you be more strategic with your goal setting, breaking down each goal into manageable actions so that you can achieve your goals! KEY TAKEAWAYS COVERED IN THE PODCAST The podcast is changing next week! Set your goals for the year – this will really help to focus and know where you are heading. Aim to set a mixture of business and personal goals. Once you have your big goals – split each up into quarters and give yourself actions for each quarter. You need to work out what you need to do in order to reach that goal – what would it take? Take each quarter and split it into months – break down each goal into manageable actions for each month. If your actions aren’t getting you results – change the actions! Look at each quarter separately and make sure you are reviewing as you go. Note down your numbers – keep a track! You may just be surprised.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Be realistic about what you can achieve in each timeframe! HIGHLIGHTS YOU SIMPLY CAN’T MISS Exciting things coming soon! 01:03 Goal setting mistake 02:47 Strategic goal setting exercise 03:19
RESOURCES MENTIONED http://www.teresaheathwareing.com/224 (Episode 224) https://www.mypodcastassistant.com/ (Phil from My Podcast Assistant) https://www.youtube.com/channel/UCLm7wFMcJzcx6hjTuJ_VJfw (Laura Try YouTube Challenge) http://www.teresaheathwareing.com/90day (90 Day Programme) https://www.mypaplanner.com/ (My PA Planner) https://fullfocusplanner.com/ (Full Focus Planner) Transcript Hello and welcome to this week's episode of the podcast. How are you doing? So I've been talking recently about lots of changes. Oh, did you enjoy Natalie's episode last week? It was so good. And the week before I told you about all the changes that are coming, the name changes the brand, the website, the membership, all that good stuff. So if you haven't caught up with that, then do go and listen to episode two to four. I have to think then which one it was and to go and have a listen to what's happening. There's lots of exciting changes coming. We're also doing a couple of other things, which I mentioned, I think last week in that we're going to be doing a quiz and it's a really good quiz. We're putting a huge amount of effort into it. We're going to do a podcast with Kylie who is helping us put the quiz together. It's to do with my pathway. It's to do with basically identifying. Where you are in your world and what your next thing is that you should do to move on from your world or to improve where you're at or get more sales or whatever it might be. So I will let you know when that site, so keep an eye out for it. Also next week, the name will change. As I record this episode, I've not actually recorded the new and tracked trow spoke to the lovely Phil who we'll link up to in the show notes about. Hi, we might change a bit of editing or I don't know. So, uh, I'm still working this out. Like it'll be down in time, but, uh, yeah, I should let you, I do tend to work a bit better when I've got a bit of a time pressure. I think to myself, I've got loads of time and then I worked really hard at the end and get it all done at five. I work much more productively when I'm busy, which is Curtis because I'm very busy at work. So let's talk about this year. They normally, towards the end of the year, I do a goal setting podcast and we talk about it and I give you a workbook and that sort of thing. And I didn't do on this year because I was doing a lot of stuff in other places. However, I did want to do a little episode on it. It's not going to be crazy long. Just to talk about how you actually put those goals into fruition, how you actually get them to work. Because I think what most people do is they write their goals on a piece of paper and they go, oh, those are my goals for the year. And then they put that...
Today’s episode of the podcast is an interview with Natalie Bullen. Natalie is a licensed financial advisor and money mindset coach. She is the owner of Unapologetic Wealth where she encourages her community to improve their relationship with money through working on their mindset and giving them the tools they need to step into the wealth they deserve and desire. We talk about money mindset, pricing mistakes to avoid, and how you can start charging your worth! KEY TAKEAWAYS COVERED IN THE PODCAST Employees have very few expenses. Having a $100,000 salary is very different from having a business that turns over $100,000 per year. Turnover is very different from actual gross profit. In order to make any money having your own business – there are always going to be expenses. You will hinder yourself by trying to do it all on your own just to save money! If you have a business that can’t pay you – you have a liability. You don’t know what your client can afford, they are strangers to you! Don’t decide what someone else can and can’t afford. We are not in business to please our clients or make solutions cost what they can afford. We are in business to grow our impact, influence, and income. Why would you push someone into a solution that wastes BOTH of your time? If you raise your rates, it will be easier to get clients because people know you are serious. It is all about priorities and what is important to each person as to what they will be willing to spend more money on. You need to offer the next level for your clients – so there is somewhere else they can go. You don’t have to buy an Aston Martin if you’re wealthy! Money is NOT evil.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Never assume someone can’t afford something you offer! You don’t know their priorities or income. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Natalie 04:49 Money mindset 09:46 Pricing mistakes to avoid 17:01 It’s ok to charge your worth! 18:51 How to be confident charging more 34:25
CHECK NATALIE OUT: http://www.unapologeticwealth.com/ (Website) https://www.instagram.com/unapologeticwealth/ (Instagram) https://www.facebook.com/groups/unapologeticwealth (Facebook) Transcript Teresa: Hello and welcome to this episode of the podcast, how are you doing? So we are getting very close to the point in which I'm going to change the name of the podcast. So I wanted to make sure that you've got sort of plenty of heads up before we do it. I think it's actually happening in two episodes time, um, that you'll get a new intro and outro. You'll get maybe slightly tweaked the way we do it. I haven't even decided yet if I'm totally honest. The list of things that I've got to do to get ready for the rebrand and the website is huge. So big. Also at the same time, I decided I might try a different email system because although I love Kajabi and it's brilliant because it does all of the stuff in one, uh, we're also creating a quiz and in order for the quiz to be really good and give you specific answers. I need an email system that can work a bit harder than the one that then Kajabi can do currently. So, uh, yeah, there's a lot on our plate this month. I am working the team very, very hard. Uh, they all being amazing and getting stuff done. So, um, it's been a busy, old time, but like I said, it's coming. You don't need to do anything. You just make sure you're subscribed to the podcast because the podcast will stay subscribed. The name will just change for you. So hopefully you shouldn't lose me or anything like that, but make sure that you've hit that subscribe button wherever you listen. Okay. So this week we've got an interview and it's with the amazing Natalie Bullen. We're so good. I can't even tell you, I loved this interview, but let me tell you a bit about Natalie first. So Natalie, through her work as a financial consultant business coach and...
In today’s episode of the podcast I share some exciting updates and tell you all about my new branding and website that will be live very soon! KEY TAKEAWAYS COVERED IN THE PODCAST It is so important that your website and brand messaging are aligned with you and your values. It is also important to not pivot too much though as this can be confusing to your audience as to what you offer and who you are. Your brand should represent you, who you are and what you stand for. As time has gone on, my podcast has changed and what I want to speak about has also changed! Which is why the podcast will also be having a rebrand. My new podcast name is “Your Dream Business Podcast” because I am all about keeping it real and helping you to create your version of a “dream business”. A dream business doesn’t have to be a 7-figure business with a huge team – for example, it might be you work until 3pm every day or work 3 days a week allowing you to spend more time with family. My membership is changing to “The Dream Business Club” and there will be an introductory level for just $19 per month!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… No matter where you are in your business, there will be a level for you to work with me available! HIGHLIGHTS YOU SIMPLY CAN’T MISS Why I am changing my brand 02:02 My new brand 05:20 The podcast is changing! 10:50 My membership is changing 16:55
RESOURCES MENTIONED https://shoutable.co/ (My amazing website guy - Ben from Shoutable Agency) https://www.teresaheathwareing.com/90day (My 90 day focus programme) https://teresa-heath-wareing-b3a9.mykajabi.com/newsletter (Get on my email list!) https://www.instagram.com/teresa_heathwareing/ (Follow me on Instagram) Transcript Hello, and a really warm welcome to this week's episode of the podcast. I have lots to share with you this week. This new year has got off with a flying start. I say flying start. I'm not sure I got off with a flying start, but we have a lot of things that we're trying to achieve in January, which we were working on towards the end of last year. Anyway. So I suppose. Swinging straight back into it, but we have got some big changes coming and I wanted to spend this episode explaining to you what's coming, explain to you why, telling you may be a bit at the how we've gone through it, and there'll be a future episode with me and the lovely Ben talking about the process as well. So I was trying to give you a bit of behind the scenes in terms of running the business and what's coming up, and what we're changing. Uh, let's get started. Now you need to know, I am literally just doing this straight off the cuff, which, you know, I do a lot anyway, but at the very least I have a few kinds of points in front of me. Whereas today I've just turned on the mic and I am talking to myself. So I apologize now if this is not as polished, I was going to say polished as normal. I'm not entirely sure. And any of them have that polished, but I wanted to kind of like said to have a really honest conversation with you is if you and I were sat talking and you were asking me what's happening and I tell you. So basically towards the end of last year, I started to look at my brand and think, "Do you know what, it doesn't quite represent me anymore." I, and I've talked about this a lot in the podcast in terms of like, whom I've sort of, you know, helped mentor and whom I've coached and the work I've done and my experience. And I don't need to tell you all that again, you know, well, good enough, like what my credentials are, but the brand wasn't quite adding up to that. And how that represented me and how it looked wasn't quite the same. And it wasn't until I did my VIP, or as I was planning my VIP retreat, business retreat, that I started to realize that. I'm all by the nice finer things in life. And yet maybe my brand and my website and various other things weren't...
Today’s episode of the podcast is an interview with Pamela Miller. Pamela is a Marketing expert & content creating fairy godmother. She teaches service-based female entrepreneurs, how to cut the content overwhelm and show them how to turn blogs, social media posts, emails, videos…into web traffic creating, lead generating sales army. So, you can save your time, automate the process more & scale your business with ease. In this interview, we talk all about creating content specifically for your audience, how to come up with content that coverts, and repurposing your content to save you time!KEY TAKEAWAYS COVERED IN THE PODCAST
Content creation is creating a piece of valuable information that you can put out there through various channels including social media, blogs, YouTube videos, podcasts.
Content is designed to navigate people from being aware to actually buying from you.
Content creation is not just ticking a box – you need to think about what you are actually putting out there and the journey your audience will go on.
Doing nothing is not an option anymore.
Instead of just box-ticking and posting on social media, you could be using this time to do other things on different platforms.
You will not stay consistent if you are not doing something you enjoy – find the things that you enjoy!
If you want to focus solely on one platform – do that! Don’t try and juggle them all.
Once you have been putting content out for a while, you will have a lot of content you can then repurpose!
You don’t always have to create from scratch and constantly come up with new ideas.
Content distractions – We have to understand what our objective is and what our audience wants to see and post this type of content. Don’t get bogged down on things that are not of value for your audience.
Use content wisely that is in tune with you!
Think about what you are trying to achieve – what is your objective? Sales, audience building? Make this your priority.
Think about how you can stop the scroll – what will make your content stand out?
Be consistent – otherwise you will never achieve success with it.
Think about your end goal – reverse engineer it to find out where you should start.
What can you help people achieve? What problems do they have?
Time and money is always the end goal for your audience – get really specific and speak directly to people.
Once you have identified your content and your objective, now you can start to create content.
Think about how your content looks in terms of when people are scrolling – don’t use tiny text!
Templates are helpful – Canva has 100s you can use. Make sure you tweak them to your brand kit.
You will always find the time for things that work. Create habits, momentum and consistency.
Decide on the content types and the frequency that you can stick to.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…There is no point collecting people and doing nothing with them!HIGHLIGHTS YOU SIMPLY CAN’T MISS
An introduction to Pamela 04:29
What is content creation 08:04
Repurposing your content 16:44
What do I post? 19:36
How to come up with content 29:13
How to create content 39:20
Content top tips 45:23
https://creativemarket.com/ (Creative Market)TranscriptTeresa: Hello and happy new year. So if you're listening to the time it comes out, we have just had the new year and I hope you had a good one. I hope you really enjoyed it. So in our household, we got locked down because one of our family members has COVID. Teresa: Um, my stepson, and potentially obviously we may or may not get it, but I'm sure we will be absolutely fine. We've actually been in contact with quite a few people who have had it and didn't get it from them. So fingers crossed that these vaccines that I've had to help me not get ill are working or they seem to be anyway. Teresa: So anyway, uh, so that's why we had no new year plans.
Today’s episode of the podcast is an interview with Miriam Schulman who is an artist, author and founder of The Inspiration Place and The Artists Incubator Coaching Program where she helps artists develop their skills, tap into their creativity, and grow thriving art businesses. We talk all about how you can market yourself and turning your passion into profit! KEY TAKEAWAYS COVERED IN THE PODCAST You don’t need thousands of clients – you need to sell to the high end of the market. Start with your goal/destination in mind. You need to have a signature style to be able to market yourself. Cheaper does not mean it is easier to sell! People are looking for value. The 5-part Passion to Profit framework: Production – making sure you have the capacity to produce assets Pricing – how much will you charge and will it work? Prospecting – start telling everyone who you are and what you do and own it! Promotion – getting prospects and getting sales Productivity – your system for making it all work The first part of promotion is to get attention, the second part is getting sales through building relationships. Write down your goals – when you imagine, you use the creative part of your brain and when you write it down it uses the logical side of your brain. Setting goals enables you to be more realistic. We have to help our team manage their time as well – we need to know when they are working on projects.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Just because something is cheaper, does not mean it is easier to market and sell! HIGHLIGHTS YOU SIMPLY CAN’T MISS · An introduction to Miriam 04:29 Finding your market 17:35 5-Part Passion to Profit Framework 18:41 Setting goals for your business 30:38 Taking your business online 37:07 Miriam’s new book 41:20
CHECK MIRIAM OUT: http://schulmanart.com/ (Website) https://www.facebook.com/schulmanart (Facebook) https://www.instagram.com/schulmanart/ (Instagram) https://www.schulmanart.com/podcast/ (The Inspiration Place) Transcript Firstly, I'd like to start by wishing you a very, very Merry Christmas. Now, and I'm a little bit late. It was a couple of days ago, but I wanted to take the chance to hope that you had a lovely, lovely time with your family and friends. And you got to celebrate, you got to take time off. You've got to relax and you've got to remember what all this hard work all year round was for. So I'm really hoping that you've had a lovely, lovely break. And also, if you are listening to this at the time it comes out, then I hope you've got exciting plans for new year. Have to say I'm not big new year fan if I'm honest. We tend to stay at home with a bottle of fares or seven and yeah, just watch a bit of TV. Just, it's not really my thing. It's not really my thing. Then my husband did try and convince me that we should go to LA this year for like four days, which I quickly assured him I was not up to doing because I'm very tired. Okay. So before I get started today's interview, which is awesome. It's with Miriam who is so much fun and talks about lots of good things, including her five step passion to profit framework. Teresa: I want to just give you a heads up of something that might be happening soon. I have been going through the process of a rebrand, and also looking at my names of everything, not my name, my name stays the same, but as in the name of my membership, and my podcast and all these other good things, and they are changing, I'm not ready at this point just to share yet what it's going to be. Teresa: With such a seconds of I've changed my podcast name. The first time it was Social Media Marketing Made Simple. Then I realized it was way too much more about marketing than just social media. So I changed it to Marketing That Converts. And now I'm realizing that it's way more about just marketing. Teresa: Because the time that I've gone on in my business,...
Today’s episode of the podcast is an interview with Sonaya Williams who is the founder of The CEO Partner®, a systems-driven, profits-obsessed, Digital Implementation agency that helps smart CEOs grow their business and meet their goals. Sonaya lives to help CEOs create an operational master plan for themselves and their teams, teaching efficient and effective systems and tools during the process. We talk all about how you can get your own business processes and systems organised to set yourself up for growth and success. KEY TAKEAWAYS COVERED IN THE PODCAST If something doesn’t excite you and give you joy – it is not sustainable and you just won’t do it! When something is your zone of genius, you are really good at doing it. When something isn’t your zone of genius, there will be someone else who can do it! There is always someone who will want to do the bits that you don’t want to do. It is never too early to start documenting your systems – even if it is just you. By documenting systems, you can free up your brain so you can think about growing your business! To start documenting your processes - Write out everything you do every day/week/month. Record yourself on Loom doing tasks you do again and again. Every process should be documented in a separate document to make it easy to search. Keep your processes updated and review them regularly. Team members have to take ownership of processes so they are not reliant on you and you are able to step out of the business. Think about the triggers for each process – are there any you can pass on to your team so you can step away? You have to have processes when you have a team, otherwise everything will still be reliant on you. When you are looking at hiring your first team member – think of it as an investment as you are gaining that time back. EVERYTHING in your business is a system. When something is a process, it becomes so much easier. It also means you can keep making it better and review. It will take time to get all your systems and processes in place but it will be SO worth it!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Start creating a list of things you do every day, then record yourself doing them! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Sonaya 05:16 Zone of genius 10:55 Why do I need to think about my systems if it’s just me? 12:32 How to start your processes 16:12 Being able to step away from your business processes 24:40 Bringing on a team and what to give them 28:08
CHECK SONAYA OUT: https://theceopartner.com/ (Website) https://www.facebook.com/TheCEOPartner (Facebook) https://www.instagram.com/theceopartner/ (Instagram) RESOURCES MENTIONED http://www.loom.com/ (Loom) https://trello.com/hellofromteresaheathwareing/recommend (Trello) Transcript Teresa: Welcome to this week's episode of the podcast. How are you doing? So I have had a very, very busy few weeks. And as you can probably hear from my voice, I am worn out and I'm really glad that I'm recording this episode now almost as if to say to remind you that we're human and there's only so much we can do with our time. Teresa: So the week, last week as I'm recording this, we did two online events and one in-person VIP retreat over the weekend, which was three days in total for me, because obviously I got there the day before. We had a lovely drinks, reception, we had dinner, um, there was about 20 over, it was so good. Then we had a whole day of goal setting, planning, masterminding. Teresa: It was brilliant. And then I spent the night again and, uh, obviously chilled out a bit, but then obviously then packed up the next day. And it was just absolutely awesome. I had the most amazing time, but I'm worn out, completely, utterly worn out. So this week I've been hibernating. That's my go-to thing. It can be really hard because sometimes when you want to hibernate, you think...
Today’s episode of the podcast is an interview with Ross Davies who is the owner of Strafe Creative, a digital design agency focused on conversion-led design. We talk all about websites and how people convert via your website, along with some changes we can all make to help increase conversions. KEY TAKEAWAYS COVERED IN THE PODCAST If you are a serviced-based or online business owner, you want your website to make someone feel comfortable to get in touch with you. Rather than just telling people what you do – you need to answer objections and make it obvious. Make it really clear what you want your user to do and when. Give website visitors a reason to click a CTA. Have tailored landing pages that are contextualised to where they have come from. It’s not just about signposting, it is about the destination you are sending them. We are sometimes so busy explaining what we do and building our credibility, we don’t consider the other reasons why someone may not sign up. Rather than avoid talking about other competitors – why not compare with what you offer. Build credibility with mini case studies and testimonials. Use credible logos! Don’t just ask for a testimonial – tell them what you want to push and how the testimonial could include triggers for this. Start to collate all the frequently asked questions you receive and then have a page on your website to answer all of them. If you have a product-based business – add testimonials from people who have previously bought from you, sell the process and what goes into your product, show the packaging and what is included, and answer objections that people may have. Think about upsells and things you could do to say thank you when someone buys your product such as a personalised video. Collect birthday data to be able to remarket to anyone who has previously purchased.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Visually answer objections that may stop people from signing up – this will help drive conversions. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Ross Davies 07:04 How to encourage someone to get in touch with you 20:26 Answering objections for service-based businesses 28:11 How to drive conversions for product-based businesses 44:47
CHECK ROSS OUT: http://www.strafecreative.co.uk/ (Website) https://www.facebook.com/Ross.RAD (Facebook) https://www.instagram.com/strafecreative/ (Instagram) https://twitter.com/ross_davies (Twitter) RESOURCES MENTIONED http://www.teresaheathwareing.com/academy (The Marketing That Converts Academy) https://www.incraftcorner.co.uk/ (Handmade gifts - In Craft Corner) Transcript Hello and welcome to this week's episode of the podcast. So we're in December. Are you ready for, you know, the big day. I used to love, I do love Christmas stuff. I used to really go all out and ever since I had my own business, I do find myself like trimming down things that I just haven't got time and energy for and being crazy about Christmas is one of those things. So I have to say that mine is probably a lot of last minutes. Also we have a lot of birthdays in end of November, beginning of December, my daughters and my husband's and my stepdaughter's. So in our house, it's like you can't have those things you can't, uh, celebrate Christmas until those things are done. So anyway, but anyway, I hope you are far more organized than I am, which I suspect you are, which is good. So this week we've got a really good interview. My lovely friend, Ross has come onto the podcast to talk about websites, but not websites from a building website or what you should have on it. We're specifically looking at how people convert on a website. And we used, me as an example, and we used one of my members as an example, who has a physical product. And he just gave such good ideas, like things that maybe I hadn't thought about
In today’s episode of the podcast I talk all about speaking and the impact it can have on your business. I tell you how I got into speaking and how it has changed me and my business. KEY TAKEAWAYS COVERED IN THE PODCAST Start small – this allows you to work out your style and how you like to present. It also helps you to get comfortable with it! The more you do – the better you get! Speaking can put you in front of HUGE audiences which in turn gets your business out there, build your email list and increases your know, like and trust – you are seen as an expert! Speaking allows you to share your story and can inspire others. Speaking also gives you the opportunity to meet and connect with new people. Becoming a confident speaker also helps for online or in person training, interviews, podcasts and working with other businesses. Many speaking gigs are unpaid – especially conferences. The speaking world is not as diverse as it could be. Smaller talks are good for getting business, bugger talks are good for growing your audience. Know your subject and be able to talk about your subject for 20 minutes without notes. Start with practical talks – 5 ways to etc… We are all human – you may mess up, you may not know an answer. Don’t worry about your ‘ums’ and ‘ahs’. Scared? Write down all the possible things that could go wrong and then write down what you would do about it if it did. This helps to get over the fear. Speaking is not for everyone. It is not about how much knowledge you have – it is about how you put it across. You need to engage the audience so they take in what you say.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Don’t try and be anyone else, they are already taken. You need to be authentically you.HIGHLIGHTS YOU SIMPLY CAN’T MISS How I got into speaking 03:03 The impact of speaking on my business 08:15 The truths about speaking 11:49 How to get started with speaking 12:20
Transcript Hello and welcome to this week's episode of the podcast. How are things? So I'm recording this on a weekend. I don't normally work. That's absolute rubbish. I was about to say, I don't normally work weekends. I do. I often work on a weekend, but I don't normally do something like this on a weekend, but I have had a slightly unusual weekend and the fact that I've been completely on my own, which is very unusual in a house that's normally quite busy, but my husband is away with work in Seattle. And my lovely daughter was meant to be here with me this weekend for her birthday and her dad's got COVID and I couldn't risk getting it before my in-person event. So she's had to stay with him, which is a real gutter, but unfortunately is part of the world we are in today. So, as I just mentioned, I'm recording this the week before I have three events, two online. Well, it's kind of the same one online, but next level get an extra day. So next level get a day of SOAR my online event. And then everyone gets the next SOAR day. And then I do my VIP business retreat, which I am so excited about. And it wasn't until I find out that my ex-husband has got COVID that I thought, Oh wow. Now I can't get COVID because if I can't run this event, well, it would spell disaster in many, many ways. Financially, emotionally, cause I've been so excited about it. Uh, so I'm heading away in my home on my own. I'm doing a of work on a weekend as there's no one here. So weirdly considering I've got all these events next week and the week before recording this, I did another in-person event, but it wasn't mine. It was someone else's. I'm going to talk about speaking, now the reason I'm going to talk about speaking is because it has done so much for me and my business. And you might be sat there thinking maybe, maybe not, you know, I might or might not want to do it, but I just thought let's have a chat about it.
Today’s episode of the podcast is an interview with Sarah Marie Anderson who is an email strategist and copywriter who helps entrepreneurs create lasting relationships with email subscribers through engaging welcome sequences. We talk all about email onboarding processes and how to do them, the types of emails you can send and when, the Fibonacci sequence, the mistakes people make when onboarding and how to sell to your list and what to do when they are not buying! KEY TAKEAWAYS COVERED IN THE PODCAST Onboarding is a sequence of emails you send to a new person who joins your list – this often walks them through what you do and what you offer creating connection and engaging them. Onboarding can also give you an opportunity to get to know your audience more. Welcome sequences should be around 5-8 emails. When delivering a freebie – make sure you tell them how to get it and then set expectations for the next email. End your email with a teaser as to what is coming next – this will get them prepared for your next email and want to open it! Subsequent emails in your welcome sequence – intro email to you and your business (your story and your why), give value such as blog posts, podcast episodes, freebies etc, talk about your offer so they can understand how you can help them and how they can buy it. Ideally you should wait until subscribers have finished your welcome sequence before sending your main newsletters. If someone opts into multiple lead magnets at once – try to get all your welcome sequences to feed into one sequence after the freebie has been delivered. Don’t overwhelm your subscribers with too much information at once! Try to separate things out into multiple emails instead. https://digitaldistillery.com/automated-fibonacci-sequenced-email-marketing/ (How to use the Fibonacci Sequence for emails) Don’t come on too strong when your subscribers have just met you – keep selling soft and explain more about what you do and how you help instead. Look at your email stats often – Are people opening them? Are they clicking your links? Go back and review the emails that have had higher stats – what did you do differently? Try sending a round up email with various links they can click. Do some research and get to know your subscribers more – give them a tag when they click so you can personalise more. Re-engagement email – click here if you are here still around! Ask questions in your subject lines. Two magic words to use in subject lines – “That” and “You”
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t sell too much too soon – your email subscribers need warming up! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Sarah Marie 05:15 Onboarding your email subscribers 9:03 Onboarding mistakes that turn your subscribers off 22:36 How often should you email your list? 29:06 What to do if your email subscribers are not buying 32:20 How to increase email engagement 36:37 Writing a successful subject line 41:34
CHECK SARAH MARIE OUT: https://sarahmarieanderson.com/ (Website) https://www.instagram.com/sarahmarieglobal/ (Instagram) https://www.facebook.com/sarahandersonemails/ (Facebook) RESOURCES MENTIONED http://www.teresaheathwareing.com/2022planning (2022) half day planning and goal setting session Transcript: Hello and really warm welcome to this week's episode of the podcast. How are things? So this week I have a really, really good interview for you. In fact, I've done loads of batching of interviews. There are some absolute gold coming up. Like I've been finding some amazing people, some different voices, and I'm really excited for you to hear some of the episodes that are coming up so, so much good stuff. But before we get started with the interview, I just want to remind you about my 2022 planning/goal setting/mastermind session that we're doing the workshop that we're doing. Uh, I told you
In today’s episode of the podcast I talk about setting goals for your business, the law of action and some of the dos and don’ts when it comes to goal setting. KEY TAKEAWAYS COVERED IN THE PODCAST Look at what you have achieved this year – review how the year has gone. What can you learn from the past year? Anything you would do differently? Ask yourself why – do you need to be still doing everything you have been doing? Set goals for the year ahead at the end of each year. Every goal we set, we need to set a plan of action – otherwise it won’t happen! “Every action we take is like a vote for the type of person we wish to become” “Focus on building a system or developing process rather than trying to achieve a goal” “Your current habits are perfectly designed to deliver your current results” We are setting a goal but we don’t track the success of the goal, we track the actions that we take. Setting goals allows you to know where you are heading and to identify when you get there!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you do nothing different, nothing will change. HIGHLIGHTS YOU SIMPLY CAN’T MISS Reviewing the past year 02:10 Goal setting for 2022 07:47 The law of action 10:30
RESOURCES MENTIONED http://www.teresaheathwareing.com/2022planning (2022 Planning, Goal Setting & Mastermind Live Workshop!) Transcript Hello and welcome to this week's episode of the podcast. How are you? So at the time this episode goes out, we're like pretty much nearing the end of November, which man is scary. Like doesn't time just go so fast. But I am one of those people that loves a new year, loves a fresh start, loves to review everything, always was. I really loved a new school year. I just love the stationary. Like start a new notebooks. Let you know when you're trying to your best handwriting and you think there's nobody that's going to be really neat. And then you start writing a few pages in and it's an absolute disgrace. Anyway, a little insight it's very old there. So yeah, I, I do really like a new year. I'm really like kind of fresh start on things. So this time of year is a really good one for me because I start reviewing everything and thinking about what do I want to achieve next year? And that's what I want to talk about today. I want to talk about goal setting and some of the varying school of thoughts, some of the kind of do's and don'ts or how I find it. And my experience. Some of the things that people get wrong when they goal set and why things perhaps don't come to fruition the way that they'd like it to. So basically, like I said, this time of year, this is when I start looking at what have I achieved this year. And sometimes that can be pretty triggering. Like you might sit there and think when I review the beginning of the year, I'm just going to beat myself around the head for all the things that I didn't do last year. When I think about what have I achieved in 2020? Like I'm just going to basically be angry at myself or frustrated with myself. And that's not the reason we review never, ever is. So the reason you review and look back is because often you can't think of what you've done in a whole 12 months. And we forget our achievements so very flipping quickly, like we do something and then we move on to the next thing. And two weeks later we've forgotten that we achieved it. So sometimes purposely sitting there and looking back is really, really important. So that's definitely something I do first. That is like the first thing I do. Obviously, like I said, I see what I can learn from it. I don't beat myself up about it. And I try and find the achievements in my year, whether I feel that there are any or not. The other thing I do is, and I did this exercise with the academy literally days ago, where we looked at how to become the CEO in your business and how you could. And I'm always a bit funny saying stuff like...
Today’s episode of the podcast is an interview with Melitta Campbell who is a business coach with over 25 years of marketing and entrepreneurial experience. Melitta helps women confidently build and grow a profitable business that gives fulfillment and flexibility. We talk all about niching – why it is important to have one, how soon you should niche and how you can get clear on what you offer to your target customers/clients. KEY TAKEAWAYS COVERED IN THE PODCAST Niching is getting more specific about who you help and the impact you can have. Take a step back – look at your vision, values and what is important to you in order to build this into your business. Do this for your clients too – this is where you can start to build your marketing and messages. Selling to your target audience should just feel like the natural next step. You understand them – you are on the mission with them. You need to know who your target customer is so you can really speak to them in your marketing. What are your target audience trying to achieve? What is standing in their way? What challenges are they facing? You can market to their challenges – shows you have insight and understanding. What are your clients going to get after working with you? Imagine your client on a Friday night after a tipple or two – what are they fed up of or venting about? Start there! Ask your clients “If I could wave a magic wand what would we do” – this will help you to understand where they want to be. Understand the conversation going on in your clients mind and join that conversation. You need to communicate clearly how you are going to help them and make their vision possible. If you start your business by working with everyone, you will be working way too hard for way too little results and not get anywhere so you should start with some sort of niche. Where you start is never where you will end up – it will evolve over time. Start broad then get narrower - Start, learn, grow, evolve. People want connection, they want to be understood.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… A niche doesn’t necessarily mean you only serve a very small amount of people, it can be about being your authentic/relatable self and attracting your own tribe. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Melitta 07:08 Being a woman in business 10:43 What is a niche and why do you need one? 18:43 Finding your niche 23:04 How to start understanding your target audience 30:10 When should you niche? 38:04
CHECK MELITTA OUT: https://www.melittacampbell.com/ (Website) https://www.melittacampbell.com/group-business-coaching/ (Dream clients blueprint) https://www.instagram.com/melittacampbell/ (Instagram) https://www.facebook.com/melitta.campbell (Facebook) RESOURCES MENTIONED https://www.instagram.com/teresa_heathwareing/ (Drop me a dm and let me know if you would be interested in the half day planning session) Transcript:Hello and welcome to today's episode of the podcast. How are you doing? So I just looked at when this is airing. Cause as you know, I batch and I did a couple of weeks back quite a few weeks back and by the time this comes out, I did a whole week focusing on batching and what was good and what was bad. And I talked about one of the things that is quite difficult is, well, first of you really have to know what's happening in your business and planning ahead and second off, sometimes you can feel a little bit disjointed from what's come out live at the time, because obviously I'm recording this. I'm actually recording this on the 18th of October. And according to my plan, this is coming out on the 15th of November. So. Like, yeah, there's really. There's good and bads of batching, and that's one of the things I can feel a little bit disjointed from my content. Anyway. So as you're listening to this it's November, which feels a little bit scary...
In today’s episode of the podcast I talk about scaling up – what it looks like and what the challenges are to hopefully help anyone who is wanting to scale their business. KEY TAKEAWAYS COVERED IN THE PODCAST When you first start your business, it may just be you but as you scale you will need to manage a team. You need to be able to manage and trust your team. When you manage people, even if they are doing work for you, you need to still oversee what they are doing. Before you start working with a team, you have to come up with the process and brief them before they can do it. You NEED to have systems and processes in your business in order to scale. Start putting processes into your business, even if it is just you. You will be juggling lots of different things when you start to scale, focusing on different areas all the time. You have to be organised if you want to scale and plan out your days/weeks/years. It is really important to keep reviewing what you and your team are doing. Use systems such as Slack and Trello to help you stay organised. You invest a lot of the money you make back into you and your business. You should be coached by people you look up to and are ahead of you. It is sometimes easy to look at someone else’s membership or business income and compare – but what you can’t see is their outgoings. The more you make, the more you spend. When you do scale and get more well known, it is harder to celebrate the wins and be proud of what you have done. No matter what level, you will still look at your competitors and compare! Please leave me a podcast review!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…No matter what level you are, you may still get imposter syndrome! HIGHLIGHTS YOU SIMPLY CAN’T MISS Managing people in your business 07:14 Processes and systems for your business 10:23 Juggling everything as a business owner 11:29 Getting organised 12:25 Investing more in your business 13:30 Things that won’t change 16:15
RESOURCES MENTIONED https://teresa-heath-wareing-b3a9.mykajabi.com/mtc-90day (My 90 Day Program) Transcript: Hello and welcome to this week’s episode of the podcast. This is the third podcast I've recorded in a space of a very short amount of time, like literally an hour or two because the others were interviews and I'd already done the interview. So they don't take long. Anyway, I am so sick at the beginning. I can't tell you, like, I just wish I could come up with something different. Well, should I just not even say hello and welcome. Should I just like, just start talking that you really vicious. I hate it. Honestly, it raises we're headed anyway. So I've already started like a redone this one twice because I've messed up. But anyway, uh, and I didn't, I don't mess up very often. Well, I'm going to take that back. I do mess up, but I don't delete the recordings very often because you need to know that people are human and I am human and I think you might disagree. Let me know that you quite liked the fact that I am human and this isn't super polished, and this is not scripted at all. Like seriously, it's not scripted. In fact, if you could see what was in front of me now, it's literally 1, 2, 3, 4, 5, 6, 7 bullet points of things that I need to, or want to touch on as I'm talking to you today. And you have to remember, I've been doing this for 215 episodes. So like, without, I'm supposed to say so I'm good at this, but I hate blow my own trumpet. Although I was listening to something the other day, I was listening to a podcast where they talked about, you need to, I'm going to have to check this actually. Uh, I'm literally going to check what she said as I'm talking to you, basically, she was saying that that's it, lots of people are really good at showing authenticity posts, which I think I'm very good at the authenticity thing, but we need to be showing more authority posts. And...
Today’s episode of the podcast is an interview with Rich Brooks who is a digital marketing expert, author, podcast host, and public speaker who helps entrepreneurs and business owners reach more of their ideal customers online. We talk all about how to stand out and find out what is remarkable about your business. KEY TAKEAWAYS COVERED IN THE PODCAST You don’t have to post on every single social media platform – quality over quantity! Public speaking is really important for business owners and can have a huge positive impact on your business. The ability to stand up on stage and present is really important and great for your visibility. It is really hard to market your business if there is nothing remarkable about it! 4 lenses – find, focus, fashion and frame. Use them to get a better understanding of your business. Remarkability is in the eye of the beholder – the people you wish to serve Find – why do people choose you? Look at your reviews, feedback and look at everything you are already doing. What are you doing differently to your competitors? Is there a smaller audience you could serve? You could tailor one of your products to different industries – this helps you to understand their needs even further. If you want to become remarkable – one way to do this is to niche down. Retaining your clients is so much more important than always gaining new ones. Spend more time and attention on your current client base and they won’t go anywhere! Fashion – creating something intrinsic to your offering that is in line with your vision, mission and values. Frame – reframe the conversation so people appreciate what you are doing is remarkable. Once you have figured out your remarkability – you need to get this message out to your audience in a consistent way. Identify who will care about it and speak to them.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Find what it is that makes you different and get that out there! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Rich 05:09 Public speaking for business 10:50 The remarkability formula 15:57 How to find your remarkability 21:07 Do I have to niche? 29:45 How to market your remarkability 38:45
CHECK RICH OUT: https://www.takeflyte.com/ (Website) https://twitter.com/therichbrooks?lang=en (Twitter) https://www.facebook.com/therichbrooks (Facebook) https://www.linkedin.com/in/therichbrooks/ (LinkedIn) https://www.theagentsofchange.com/ (Agents of Change Podcast) Transcript: Hello and welcome to this week's episode of the podcast. How are you doing? So I've got an interview this week and I just want to like dive straight in. I just thinking, have I got anything else to tell you before I get going? No, I don't think it's like any bulletins. Any news, anybody want to share on a thing? No, we can crack on. So this week I am interviewing the very lovely. And I know, I say everyone's lovely, but you really is Rich Brooks. Now I was originally on Rich's podcast. You know, when you just hit it off with someone like straight away that when he talks about coming on mine, I was like, yeah, absolutely. A hundred percent. He is very smart. He's been in marketing for some crazy amount of years and he really knows what he's talking about. And him and I are very similar on some of our thoughts and opinions. And it's just really nice to have a conversation with someone who, who is so in line with what I teach and how I want to be, and that sort of thing. And it is nice when I speak to someone when I don't know anything. Cause then I get to learn brand new things and I did learn stuff from Rich. It's just really nice when someone is like really on your level. So it was great fun, and he's a very, uh, charming and funny guy. I think you're really going to like him. Okay. So I just pause, not that you do, because obviously you just hear the stream of...
In today’s episode of the podcast I talk about selling, getting some more sales/clients for your business and using social media to do this! KEY TAKEAWAYS COVERED IN THE PODCAST It has been really hard for small businesses recently Your worth and your knowledge is not measured by how many customers/clients you have and how much they pay you Our brain tells us horrible things when sales are low and it makes you panic! When we come from a place of fear we may offer to do something we wouldn’t normally do or offer a lower price When you think about doing something – pause and think would I be saying yes if I had the money and clients I needed? Quick wins: Follow up with past proposals who didn’t buy from you Go to your existing customers – simply ask them for a testimonial/case study, ask if they would like more from you or tell them your price is increasing, ask them if they know anyone who would like your product/service Go to past customers – ask if they need anything else and if they know anyone who does. “I have a space available” Tell people today what you do and how you can help them Don’t sell on social media all day every day! But do tell people how they can buy from you Tell people what you do, how you do it and how they can work with you/buy from you Long term: Make it easy for people to buy from you by simplifying the user process on social media – eg. Click here to do this. Check your sales pages/landing pages – are they convincing the customer to buy and triggering their needs? Could you offer training or an online course? Any other revenue streams?
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… “What if this is exactly where I need to be right now?” HIGHLIGHTS YOU SIMPLY CAN’T MISS What to do when sales are low 03:52 What can you do to boost sales and clients? 12:51
RESOURCES MENTIONED https://www.instagram.com/teresa_heathwareing/ (Check out my reels on Instagram!) https://www.mypodcastassistant.com/ (My Podcast Assistant) https://teresaheathwareing.com/salespage (How to create a highly converting sales page FREE download) https://teresaheathwareing.com/blueprint (My webinar blueprint FREE download) Transcript: Hello and welcome to this week's episode of the podcast. How are things? We are what in the middle of no, nearly at the end of October. Oh my goodness. Is it really old of me to say that doesn't time fly? I think, I think that definitely stuff that I would have heard my parents say. So, um, I probably won't be saying that again, but it does though. Doesn't it? It just goes so fast. So so fast. But we won't linger on that for any longer. And talking of feeling old I decided now I decided by the time you listened to this, hopefully I'd have done a few by then. I've decided I've got to do reels, now I really didn't want to do reels. I really don't want to look stupid. And I know the pointy things really help. And I know the lip sync and stuff are very entertaining. And I do think sometimes I can be quite funny, but I just really didn't want to do reels. But I've changed my mind. I think I've got to, and I'm really interested in future weeks to talk about this and talk about how I've done them, what I think of them, because it's really important to me to make it authentic. I don't know about you but I've seen people do reels and I thought, oh, well, one it's made me feel a bit funny until I thought that's not you that's, that's not what you would do. So I had some training with a very lovely lady and who does reels and we talked about it and I said, I want it to be authentic. I want it to look like me and what I would do. And what I then did was kind of come up with some, these are things that I would say or behave or my thoughts and we then thought that how could we turn them into reels rather than looking at the reels and going, how can I make that work for my business? So I'm kind of like semi...
Today’s episode of the podcast is an interview with the amazing Stu McLaren who a membership expert and the owner of TRIBE – a course that teaches business owners all about memberships and generating a recurring revenue. We talk all about memberships - how you can get started with your own and build it for success. KEY TAKEAWAYS COVERED IN THE PODCAST Memberships are not guaranteed to succeed - It takes some tweaking and figuring things out! Key components for a webinar: Get people to register Ensure people show up Make an offer Any type of business can be turned into a success when you understand which piece of the puzzle needs you to spend energy on It is really important to get clear on what matters right now Don’t get overwhelmed by all the things then take no action How can I get started in the most simple way possible? The noise does not matter! Founding member launch Communicate with an audience on social media or via your email list and let them know about your idea Cast the vision for where you see the idea going Invite them to come and join you as a founding member Follow up – send them how they can join Just get going and begin Once you have momentum on your side, everything else becomes easier If no one is interested in your founding idea – you have saved a lot of time! Your membership should give your members solutions to ongoing problems or new skills When you are outlining your membership, you want to create contrasts between now and the future – the journey to where they want to be. Use 1 and 3-word phrases to describe how your audience feels right now and then to describe where they will be.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t give up! Ask the right questions and work it through. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Stu 06:33 Making your business/membership a success 09:45 Getting started with a membership 13:09 Your membership roadmap 23:05
CHECK STU OUT: https://stu.me/start (Website) RESOURCES MENTIONED: https://stu.me/tribe (Tribe) Transcript:Hello and welcome to this week's episode of the podcast. How are you doing? So this week I have an interview and I am very honored and lucky that Stu McLaren was able to give me some of his time and come and talk to me about memberships. As you know, I'm sure I don't need to tell you, well, you maybe new here today as if you are new. I have a membership. I really liked my membership and therefore it was very nice to talk to Stu about memberships. However, before we get on with today's interview, I want to ask you a favor. Now I love doing the podcast. It's one of my favorite things. And I love getting lovely messages from people who said they've listened to it and they enjoyed it. And maybe I made them laugh sometimes you never know. And I'm asking a lovely favor that if you wouldn't mind sharing this with one other of your business friends, family, Whatever, whatever, like if you're happy to share it, I would be so very grateful. If you enjoy any of the episodes, if you just want to DM them, post it on social media, whatever you want to do, I would honestly be so crazy grateful for that. You know, you know, and I know that marketing is hard and, you know constantly trying to keep yourself out there is work. It takes work. So I would really very much appreciate that support from you as one of my lovely listeners. So thank you for that little advert over. So let's get to today's episode and interview. So hopefully, you know who Stu McLaren is. He is the guy who talks about memberships. He has a course called Tribe where he teaches people to do memberships. Now I've had my membership for years. I help other people launch memberships and talk about them and know about them. And I never bought Tribe, never, not for any particular reason, but just didn't. And then I was working with someone who did my 90 day program...
In today’s episode of the podcast, I talk about content creation. I take you through my exact process so you can get organised and start batching your content too.
KEY TAKEAWAYS COVERED IN THE PODCAST
Start with a content brainstorm – think about what you know and what would be helpful to your audience.
Need content ideas? Start by googling keywords related to your service/product and look at http://www.answerthepublic.com (www.answerthepublic.com). You could also ask your customers directly what they would like to see or a Facebook group with your ideal customers in – see what they are asking.
My social media plan – set out week-by-week, focus area, what lead magnet can be promoted, and which podcast episode is going live.
You don’t have to be on every single social media platform.
If you have a podcast, try to match what you are talking about on social media with the topic that week.
Your emails can also match what you are talking about on social media.
How many times do you see an advert before you time to buy something? Usually, it’s not just once!
It takes 15 minutes for your brain to move from one type of activity to another – this is why it is best to batch your content.
Batching your content can sometimes make you feel a little disconnected from what you are doing as you have done it so far in advance.
If you are batching, you need to know all your key events for the rest of the year to make sure you are including all the promo you need.
Don’t compare your social media to someone else’s – you may be at a completely different stage to them.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t worry about posting similar content on each of your platforms – no one sees everything you post! HIGHLIGHTS YOU SIMPLY CAN’T MISS
My content creating process 03:41
Batching your content 17:50
RESOURCES MENTIONED
My week-by-week social media plan:
Transcript:
Hello and welcome to this week's episode of the podcast. How are you doing? How's your week been? Good, I hope. Okay. So these last few weeks have been madness. Like basically I think for months now, I've been saying if I can just get to this point, if I can just finish that thing, if I can just do this, then life's going to calm down and it hasn't, it's just been crazy busy.
And as you know, as you listened to the podcast, not long ago, the Academy was open. Before that we did loads of other things. We have Build My List and lots of lovely, cool things going on. But it just means that like I'm constantly on the go doing stuff. So this week has been all about kind of regrouping and taking a minute. And I think it's so, so important to do that for all of us and everyone I'm talking to in the academy, all the customers I'm talking to, they're all saying the same thing.
They're all saying they're just so done in. They're so tired. They're so overwhelmed. And that just the bit done at the moment. So for me, I am taking quarter three as a reset. I am looking at my processes, looking at the team, looking at lead magnets and websites and landing pages and all the good stuff that we have out there that we just keep adding to and adding to and adding to, but we haven't stopped to look and see how it is and what we think of it.
So that's where my focus is going to be on quarter three. The other thing I'm focusing on which is leading into what we're talking about today on the podcast is getting ahead. Like, I don't know about you, but how many times have you said 'I just need to get ahead. If I could just like have a week that no one else knows about where I could just like batch and do stuff for a few weeks in advance, it would all be sorted.' But basically it's come up that I really, really do need to start getting very organized.
Now we're pretty good. I have to say like, you know, I
Today’s episode of the podcast is an interview with Dennis Yu who built the analytics at Yahoo Search Engine 27 years ago! Dennis has gone from being a search engine engineer to a sales and marketing guru, bringing a data driven approach to the industry. We talk all about using social media analytics to understand what is performing well, what you should post on social media, where you rank and how to build a personal brand. KEY TAKEAWAYS COVERED IN THE PODCAST You need to separate your content into 4 components – Strategy brief, asset production, distribution and amplification. Amplify what is already working and make it better – be good at market research and listening. Think about what people are coming to you for – what do they know you for? Ask your audience what they want to see – this will give you an idea of what to talk about. Look at your analytics to see what is performing best. Don’t try to do everything on social media, focus on the areas you want to amplify. The algorithm wants to put good content in front of users so they spend more time on each platform. The algorithm on every platform is exactly the same! Give advice/tips on social media when you are selling and give sneak peeks/free samples. Add links to comments rather than in posts. 3 How, 3 Why and 3 What – ads.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Amplify the stuff that already works! HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Dennis 02:29 How marketing has changed 03:49 Building a personal brand 08:28 How to analyse your content 13:47 How the algorithm works 21:03 How to sell on social media 29:15 Paid traffic 37:06
CHECK DENNIS OUT: https://dennis-yu.com/ (Website) RESOURCES MENTIONED: Steps you need to create a personal brand
TranscriptHello, and welcome to this week's episode of the podcast. How's things? So this week I'm jumping straight in with the interview. Now I interviewed the lovely Dennis Yu on the podcast, and it was a great interview. We talked all about using sort of the analytics and your social media, what to look at, how to know what's a good post, what you should post, where you rank, how to build a personal brand. There was so much good stuff. Now during the interview Dennis shared his screen with me and I'm laughing cause obviously it's podcast, uh, which was lovely and brilliant because it really helped me understand. So what I've done in the show notes is I've put a screenshot of one of the things he's talking about, which is actually really, really useful. So he talks about the kind of steps that you need in order to create a personal brand. And one thing that was really interesting, and I think this would work generally with business. But one thing that was really interesting is he has content first. And the third thing he has is distribution, where often, I don't know about you. But often we think of the distribution before the content. So we think about, 'oh, I need to do an Instagram story. What am I going to do?' Rather than thinking, 'I need to create some content, where am I going to put it?' So I thought that was really, really fascinating. He also did a critique of some of my stuff, which obviously, you know, it was really good for me on the, on the interview. But he gave so much value and I know you're totally going to get so much good stuff out of this. So I don't want to delay anymore. I'm going to hand you over to the interview. So I am really excited that today I get to bring to the podcast, the very lovely Dennis Yu. Dennis, how are you doing? Dennis: Good, Teresa. Teresa: My honor, honestly, I'm really, really excited to have you on. So Dennis I'm sure my audience know who you are, but just in case they haven't heard of you before, would you mind telling them who you are and how you got to doing what you do today? Dennis: I'm happy too Teresa. I'm Dennis Yu and I built the analytics
In today’s episode of the podcast, I talk about my NEW Small Business Growth Path, The Marketing That Converts Academy and a VIP Mastermind Stay I am hosting in December. KEY TAKEAWAYS COVERED IN THE PODCAST It never gets easier, it just gets different. Each stage in your business you hit will bring fresh challenges. When you first start your business, you are doing everything including trying to learn so much and join every course – The information can be overwhelming. There is SO much out there right now for resources and information. My NEW Small Business Growth Plan – 3 different stages (Bloom, Grow, Flourish). This allows you to identify where you are at in your business and gives you ideas on what you need to do to get to the next level. My membership doors are open Friday 24th September to Wednesday 29th September – this is the last time before the price goes up next year!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Now is your last chance to join The Marketing That Converts Academy before the price goes up! HIGHLIGHTS YOU SIMPLY CAN’T MISS My NEW Small Business Growth Path 06:03 The Academy Next Level 18:10 VIP Mastermind Stay 19:37
RESOURCES MENTIONED http://www.teresaheathwareing.com/academy (Join The Marketing That Converts Academy before the price goes up!) TRANSCRIPT Hello and welcome to this week's episode of the podcast. How are you doing? So last week's episode, I've just got to touch on it before we get on with this week's. Wasn't it good? Honestly, I loved that episode and in fact, it's on my list to go back to listen to again, and jot some things down that we need to do. And fully enough, I've just recorded the episode that's coming after this one, which is with Dennis Yu, it's a really good one, lots of really, really good stuff in that episode. And at the end of the episode, I say that, you know, even though we know there's this big list of things to do, it doesn't necessarily mean that like, we should beat ourselves up if we haven't done them. Because. But some of these people who I have on the podcast, they come on to talk about one specific thing that they do all the time. So it feels like easy because that's the thing they do, or they're at a different part in their journey to where you are. So it might be that, you know, for, for instance, take me in the podcast that I have a process now that kind of works itself, which is brilliant, but it didn't start out like that. And I think what happens is sometimes you look at someone else's sort of journey or you look at where they are and you look at what they're doing and you beat yourself up thinking, "Oh my goodness, I should be doing that. Why aren't I doing that? Why isn't my business at that point?" And it's just because you haven't got there yet. And that's okay. Because everyone you're looking at was exactly where you are right now. And they had to get there themselves and some get there faster, some get there slower, some do it one way, some do another. It really doesn't matter. It's just a case of don't beat yourself up about it. Which is a little bit, what I want to talk about today. And to tell you it might be a bit of a weird episode. I'm sat here. It's really early in the morning. I'm with my coffee and I feel like we're just going to have a chat, which I like, I like, I get nice reviews on the podcast saying that it sounds like we're just out for coffee, having a chat, which today we are, I'm sat here with my coffee chatting to you. So, yeah, that's lovely. I love to hear that. Also. I love to get the reviews and reviews really helped me get seen and get the podcast seen. And, you know, what's really frustrating. Like I've been going at this for 209 episodes and like I watched the rankings, I get an email every week telling me what rank I am and it makes no sense. No sense. I get regular consistent downloads, lots of downloads. And yet my...
Today’s episode of the podcast is an interview with Rachel Miller who is a mum of 6 children, builds and grows online businesses and also teaches people how to grow their audience and how to convert them. We talk all about how to get really good Facebook engagement without paying, what type of content you should be posting and how to convert your audience to sales. KEY TAKEAWAYS COVERED IN THE PODCAST The fastest way to build a relationship with someone is to start a conversation! Treat your Facebook profile like a conversation you would have with a stranger. Each platform has its own preferred types of content – such as Reels on Instagram. AMC – The right audience, message, and content. When you post on Facebook, you get the most out of that post between the first and third day. Facebook and Instagram are the same algorithm. Business Suite allows you to schedule your content on both Facebook and Instagram. Post depending on the size of your business. It’s ok to post the same content again! Talk about your audience and ask them questions. If you post a picture of yourself – ask a question about them. If you’re going to talk about a win, talk about one of your students instead of yourself. Facebook likes engagement as this shows the platform that your audience is enjoying that content. Build your audience then create content around them. Your content doesn’t have to be the answer – it can ask the questions instead.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… ALWAYS link your content back to your audience and who they are. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Rachel 04:56 Organic traffic 10:32 Organic reach for Facebook business pages 12:54 What if I post and it’s tumbleweed? 18:17 How to boost your Facebook organic reach 19:05 How often should I post on Facebook? 25:17 What type of content does well? 28:37 How to make money from a blog 43:50
CHECK RACHEL OUT: https://rachelmiller.com/ (Website) https://www.facebook.com/moolahMarketer/ (Facebook) https://moolah.life/social-system46939416 (Social System) RESOURCES MENTIONED: http://www.teresaheathwareing.com/academy (Join Marketing That Converts The Academy) TranscriptHello and welcome to this week's episode at the podcast. How are you doing? Right? I just rewatched, uh, the beginning of the interview that we're doing today and it's so good. It's so good. But before we dive into that and I tell you who it is and what they're all about. I want to give you a heads up that next week, the Academy doors are going to be open. So they open on Friday the 24th of September. And they're closing on Wednesday the 29th of September. The doors only open for about 10 days a year. And although it feels like I talk about it a lot. They only opened literally 10 days a year. They've opened twice this year, I think. And next year they'll open twice. Now, the reason I'm giving you the heads up is because you don't have very long if you want to join. And secondly, the price is going up. So when I opened the doors, the price will be $59 as it is. Um, currently it has been last time I opened it, but when the doors close, the next time they open next year, it's going to be 97. So if you are on the fence, if you are sat there thinking, "Yeah, I wanted to, I'm not sure, you know, see how it goes." You really want to think about joining this time, because the next time it's going to be a lot more money. And the reason it's going to be a lot more money is because of, and this is so hard to say this stuff when it's talking about your own stuff, but like, The quality of the stuff in there is so good. The time and effort and attention I give is immense. And the Academy is one of these things where if I won the lottery tomorrow, I would still do it. I love it. I absolutely adore it. They are my people, they come first, I do the best things...
In today’s episode of the podcast I talk about building a community and how you can build a community that loves you and wants to buy from you. KEY TAKEAWAYS COVERED IN THE PODCAST Be authentic – Be yourself. The way you are online should be the same as how you are in real life. You can’t be anyone else. Not everyone is going to like you and that is OK! By being authentic you will attract the right people for you. Be inclusive – everyone is welcome. Be proactive about showing this. Be consistent – people need to know you are there. Inconsistency can put doubt in your community’s mind. Earn trust – if someone is going to invest time and energy into you, they need to trust you. To earn trust, you need to show up in your community. Don’t let people down – if you say you are going to do something, you need to make sure you do it. Add value to your community – you are going to have to give away some information/support for free. Give your community a reason to engage. Listen to what your community has to say and ask lots of questions. When you have an audience – do things to delight them! Make them feel special and make it exclusive.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Love your community because they are choosing to support you and keep coming back. They deserve to be made to feel special. HIGHLIGHTS YOU SIMPLY CAN’T MISS Why building a community is so important 05:13 How to build your community 07:25
RESOURCES MENTIONED http://www.teresaheathwareing.com/bootcamp (Create Your Dream Business Bootcamp) https://teresaheathwareing.com/captivate-podcast/how-to-be-more-inclusive-and-diverse-on-social-media-with-joyann-boyce/ (Inclusivity in marketing podcast episode) Transcript Hello and welcome to this week's episode of the podcast. How are you doing? So I am batching ahead again. Someone asked me the other day, how I've managed to do all the things like the podcast and the emails. And this is how, cause I batch ahead because I sit and do a number of podcasts at once and then they're all ready for the upcoming weeks. And obviously, I have an amazing team that helps me and as I speak, it's actually a Sunday. I don't normally work on a Sunday if I can help it. Although I don't mind working on a weekend, it's actually quite nice when no one needs you or you haven't got to speak to anybody. You can just sit down and crack on. But I'm going away hopefully next week, uh, for a break, which honestly, I cannot wait. I just, I'm praying nothing happens between now and then, like COVID stuff, but yes, I'm hoping that by the time you're listening to this, which is in a couple of weeks, I might still be on a beach somewhere. Fingers crossed. Anyway, this week, I want to tell you about a couple of things. First thing is the bootcamp is back. I am very excited about the bootcamp. I love doing it last time. I've made some tweaks and improvements added a few different things, shortened it up a little bit, and it's going to be awesome. It's going to be so so good. So basically the bootcamp is a four-day session with me. That sounds like we're literally going to do it at four days solid as in we'll meet every day, four days, day one, we're going to do a workshop about what does your dream business look like? Because when we talk about creating your dream business, I'm I kind of hate saying it, cause it sounds a bit like, "Oh so I can work on a beach with my laptop." And actually not everyone wants that. Not everyone wants a six figure launch. Not everyone wants an online business. Not everyone wants a huge team. The first workshop we do is to really work out. What is it you want for your business? How do you want your business to look? Because then what you can do is you can kind of get off that rat race of trying to compete with other people or think your business isn't good enough if you don't have X, Y, Z, when actually that might be...
Today’s episode of the podcast is an interview with Anthony Blatner who is a tech founder and ex -IBMer. Anthony helps companies unlock their B2B marketing potential using LinkedIn ads and the power of technology. We talk all about LinkedIn advertising – the power of them, the cost of them, the different types and how you can get started with them. KEY TAKEAWAYS COVERED IN THE PODCAST Ads are there for when you are ready to throw gas on the fire – you have something that is working and your funnel is in place. You have to know who you are targeting for your ads to work properly. LinkedIn ads target people based on who they are such as their job roles or industry – which is why they are best for B2B. LinkedIn is great if you want to target a niche professional at scale. LinkedIn is a more expensive platform to advertise on. The minimum spend for LinkedIn Ads is around $10 per day but you will likely need more than this for really driving traffic. You can expect to pay around $8-$10 per click. Be really specific with your audience you are targeting on LinkedIn. Types of LinkedIn Ads - Sponsored content, sponsored email, conversation ads, dynamic ads (desktop ads) and text ads (desktop only). Start with sponsored content ads using lead forms if you are new to LinkedIn. You can be professional and personal on LinkedIn – personal content can cut through the noise and get your personality across. The best way to get started is to advertise a lead magnet with a sponsored content ad and lead form. You can only advertise from a company page on LinkedIn. Business pages on LinkedIn are good from an SEO perspective and tend to come up higher in search results. Have some recent updates on your business page before advertising but you don’t need to worry about posting too much. Only your followers see your content on your business page so keep it up-to-date but more people are likely to see your content on your personal page.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… LinkedIn Ads enable you to really target specific groups of people, so you don’t need to target a huge audience like you would on Facebook. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Anthony 04:53 Are LinkedIn Ads more technical? 06:50 The power of LinkedIn Ads 09:22 The cost of LinkedIn Ads 13:40 Are you ready for LinkedIn Ads? 15:23 Common LinkedIn Ads mistakes 20:45 Different types of LinkedIn Ads 22:32 LinkedIn content 27:14 Getting started with LinkedIn Ads 29:27 Do I need a business page on LinkedIn? 36:28
CHECK ANTHONY OUT: http://speedworksocial.com/ (Website) https://www.linkedin.com/in/anthonyblatner/ (LinkedIn) RESOURCES MENTIONED: http://www.teresaheathwareing.com/bootcamp (Create Your Dream Business Bootcamp) Transcript Hello and welcome to this week's episode of the podcast. How are you doing? So this week got an interview all about LinkedIn advertising. I'll get to that in a minute. However, before we do that. I just want to tell you that I've bought the bootcamp back. So back in, I said like, May, May, April time. I did a five day bootcamp called Create Your Dream Business Bootcamp. It was so good. It was basically, it has three workshops and those workshops are aimed around knowing, you know, what do you want your business to look like? How you structure it to get to that sort of business and then your mindset around it. It includes things like prizes and coaching calls and so much good stuff. And like I said, the feedback was awesome that I had last time. So if you signed up, you didn't get chance to do it, then you definitely want to come and do it. If you haven't checked it out or signed up, then please do go and have a look. Cause it's going to be fab. It's completely free by the way. So go to Teresa Heath, I've got my name, teresaheathwearing.com/bootcamp. And you can sign up there and...
In today’s episode of the podcast I talk all about money mindset and how important this is as a business owner. I also give you an activity to do that may help your money mindset! KEY TAKEAWAYS COVERED IN THE PODCAST Your money mindset can have a big impact on your business. A scarcity mindset: You are scrambling around to make money, you are worrying about paying bills, you worry there is never enough, you say you can’t afford it, you are jealous of those who have more, you worry about competitors, you are scared of change, you believe there is only so much, you hope others will fail and you don’t set any goals.An abundant mindset: You are grateful for everything, you notice the small things, you cheer others on because you know there is enough to go round, you are willing to take risks, you are generous, you want to learn more, you know there will always be more, you think big and set goals, you share your knowledge, you are inspired by others ahead of you and you believe there is enough for everyone. The activity – make a list of the negative thoughts you have around money, then re-write those negative thoughts into better thoughts. Think about what you would say instead. Write down 3 things that could make you feel abundant.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Keep that abundant mindset – it really will help you and your business. HIGHLIGHTS YOU SIMPLY CAN’T MISS Why is money mindset important? 03:20 Scarcity vs Abundance 04:16 Money mindset activity 10:55
Transcript Below Hello and welcome to this week's episode of the podcast. How are you doing? So we are nearly at the end of the summer holidays. In fact, if you're listening to this, as it comes out, we've probably got about a week left. And although I love my daughter and my stepson. I'll be very glad when they're at school and the house is a bit quieter and I can crack on a bit. That will be great. How have you managed? It's-it's hard. Like it's really hard trying to do all the things and not trying to shout at them on a minutely basis. It's really difficult. So like I said, I formally be quite glad that they are back at school and I'm confident that you might feel that way too. Okay. So today we're going to be talking about money. And specifically your thoughts around it. So I have, I guess I didn't really think about money in the way I think about it now. Definitely not. I think, I didn't think it was important when I started my business. I saw it as a very practical thing. You know, I asked for money, people give it me if they have my service and I didn't think much about money mindset. In fact, I didn't even know it was a thing if I'm honest. And over the last few years, five, six years, I've been doing more and more and more work on it. And now I feel like I'm really happy with my mindset around money and actually the difference it's made to me and my business has been quite significant. So even though I am not the world's expert on a money mindset, and actually that's on my list of amazing people to get on is someone who can talk about money. I do want to take you through a session that I did at last, at the last SOAR I did, which was in June. I think. We do one in November as well, which is coming up and in a few weeks time, the cart will open again for the Academy for only like four days. So obviously if you get to join then you get to do the November event. So this is one of the activities we did in the event. The event, isn't like, it's not like an event where I bring speakers and you just sit into some speakers all day. It's a really practical event. I do bring speakers, amazing and different speakers that you don't find everywhere else. And my sessions are all around doing practical stuff. So I did this whole session on money mindset because having done all the work I've done doing all the coaching I do in...
Today’s episode of the podcast is an interview with Dina Behrman who is a PR (Public Relations) strategist, helping entrepreneurs who struggle to take their business to the next level. We talked all about what holds us back, why we get nervous to put ourselves out there, and how to actually go about getting featured and getting some publicity for your business. KEY TAKEAWAYS COVERED IN THE PODCAST When you start doing PR for your business, you will have more content to share on social media – it works hand in hand with your marketing. When you are pitching to places, you can talk about your social media presence. You CAN do PR as a solopreneur and small business owner. You can either use an agency, or do your own PR. You are helping a journalist out when you get in touch with them and share your tips for their readers. You are going to help the people who read or listen to your piece too. PR is very powerful for expert positioning because when you get featured, you have the association with recognisable and credible names – they are endorsing you. PR is long-lasting, ever-green content – when you have an online article feature, it is there for people to find years later! PR is amazing for getting in front of a new audience – make sure you are choosing places that your ideal clients will be. PR is also great for connecting with your existing network when you share your excitement! Opportunities could follow. Think about quick wins – where could you be featured that is quick and easy? This then helps when you are applying to bigger places as you already have some features. Journalists don’t need you to be a perfect or professional writer – they just need the content from you! They have editors that will review your piece. Twitter can be a really good place to connect with and engage with journalists. You can cold pitch journalists, you don’t have to have relationships with them or lots of contacts. You can find journalists by looking online or in magazines – do a bit of research. Think about what you can give in terms of value to the journalists – look at the types of things they have previously published, what will be a good fit/popular for their audience? Put together a media kit to sum up your highlights to apply for podcasts and digital publications. Stretch your comfort zone slightly – you never know what opportunities could come up when you put yourself out there. The worst thing that can happen is they say no or not reply. Just because they said no once, doesn’t mean it’s a no forever – try again another time. If you keep pitching, you will get featured! Make sure you are tailoring your pitches. Once you start getting featured, you may find other journalists will then reach out to you. Keep an eye on the hashtag #JournoRequest on Twitter to look out for opportunities alongside the proactive stuff – see if there is something that is relevant. Leverage every feature/opportunity you get – it is a big deal – be proud!!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You don’t need to be really well-known or have a huge following to do PR in your business. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Dina 03:54 PR and Marketing 05:29 Why you should consider PR 11:55 Potential barriers 18:04 Do you need to build relationships 23:48 How to pitch to journalists and stand out 25:32 What if they say no? 35:20
JournoRequest 45:08
CHECK DINA OUT http://www.dinabehrman.com/ (Website) RESOURCES MENTIONED https://dinabehrman.com/calendar/ (Free PR & Content Calendar) Transcript Hello and welcome to this week's episode of the podcast. How are you doing? I'm getting into the swing of things. May I'm batching, and this is like the fourth one I've done. So I seem to be doing it a bit quicker and easier. You need a bit, the always stumbles me is the beginning. I hate the beginning. I hate...
In today’s episode of the podcast, I talk about hiring a team for your business. I tell you about my own team, how I get stuff done and manage things and why hiring has been so crucial to my business. KEY TAKEAWAYS COVERED IN THE PODCAST It takes a village to raise a child, and run a business! You may not be able to hire people in your business straight away, it will take time to be able to. If you are working with a part-time VA, be mindful they may not be available every day for you. Before you hire your first member of your team, make sure you have some money in the bank to cover their wages for a couple of months. Every time you hire someone, they will be able to take something off your plate to free up your time. Sometimes you do have to hire people before you can fully afford them – but as soon as they help you, this frees up your time and headspace in order to do more in your business and make money. Having a team that can’t do anything unless you do it, makes you be more productive and holds you accountable. There are people who will be able to certain things better than you can! You do have to let go of some things. There is a hiring process – how you find them, how you communicate, how you set boundaries, what you’re going to pay them, how you onboard them. Systems are so important when it comes to working with a team – you can use something like https://trello.com/en-GB (Trello) to organise your processes. https://www.loom.com/ (Loom) is great for recording processes for your team. Hiring people for your team takes time and thought.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You don’t have to do everything! Hiring people to help you in your business can really help to free up your time and allow your business to grow. HIGHLIGHTS YOU SIMPLY CAN’T MISS My team who help me with my business 02:05 Building a team 11:43 Tips for building your team 15:22 The importance of systems 20:00
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://www.linkedin.com/in/sofiaolavides/ (Sofia – Podcast Manager) https://shoutableagency.com/sales-page-success (Ben’s Sales Page Service) https://www.mypodcastassistant.com/ (Phil – Podcast Assistant) https://heath_wareing_teresa--jenlehnermedia.thrivecart.com/front-row-ceo-aug2021/601d64d108dc9/ (FREE Front Row CEO training and download) https://teresaheathwareing.com/captivate-podcast/how-hiring-a-va-can-bring-business-success-with-jen-lenher/ (Jen’s podcast episode) Transcript Hello and welcome to this week's episode of the podcast. How are you? I'm good. I am batching content as we speak or say, as I speak, I'm speaking right now. I'm literally spending the day doing podcast episodes because we've had a really, really busy few months in the business and I got a bit behind not behind as in it didn't come out on time. As in, I like to batch and be ahead and over these last few weeks, I've really well. Last couple of months, I've literally been doing things as they need to doing so I'm working really hard at the moment to get ahead and get organized, which actually flows really nicely into what I want to talk about today. You know, that saying It takes a village to raise a child. Well, I think that can be true about running a business. And often, especially in a business like mine, where I'm the face of my business. It can often seem like there's just me. There's just me and maybe one or two other people. And I do most of the stuff because it's my business. But I want to give you some reality of running a business. I mean, if you're running a business, you'd know the reality. But as in kind of the reality of how I get stuff done, how I manage things, who I've got on my team and why getting that team was absolutely crucial to having the business I have today and the business I hope for going forward. So I guess let's start by going through who helps me...
Today’s episode of the podcast is an interview with the lovely Amy McLaren who is the CEO of three passion-led businesses - Lady Strength where she takes women on trips that get them to leave their comfort zone, a charity called Village Impact where they help build schools in Kenya and a luxury Airbnb! KEY TAKEAWAYS COVERED IN THE PODCAST Take one step at a time and just put one step in front of the other. You can learn so much about yourself when you are put in an uncomfortable situation. It took 3 years for Amy to write and publish her new book. Your legacy and the impact you have on the world starts from the little things we do every day. We can all do more good in the world. Giving back doesn’t have to be a huge gesture – you can start small. Just be kind - in life and business. You may never know how much of an impact a simple act of kindness can have one someone. Living with passion doesn’t have to be expensive and you don’t have to change your whole life. Do more of what makes you happy and brings you joy to fulfil your passion. This could just be small moments of your day, not your whole life. There is no point doing something that makes you unhappy or feel unfilled. We are all here for a purpose and to do something. People never forget how you make them feel. It is important to encourage our children that they can have what they desire, but they have to work for it! Take a moment to check in with your life and ask yourself if you being intentional with your time and what you are doing. If this was it – would you be happy?
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Do more of what makes you happy and brings you joy! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Amy – 05:00 Women in business – 18:45 Turning passion into purpose – 21:46 The myths about living passionately – 29:48 Leaving a legacy – 35:04 True happiness in your life – 45:05
CHECK AMY OUT: https://amymclaren.com/passion-to-purpose-book/ (Book – Passion to Purpose) https://amymclaren.com/ (Website) Transcript Below Hello, and welcome to this week's episode of the podcast. How are you doing? So if you are new around here, welcome, it's lovely to have you here. If you've been listening for a while then welcome. You're still very, very welcome to be here. Also, if you've been listening for a while and you feel like sharing this podcast, I would be so very grateful. It's like with everything you have to just keep working at it and working at it and working at it. And even though we are over 200 episodes, we still keep, to keep having to work at followers and get the podcast in front of people. So I would really, really appreciate it. And by all means, tag me in, and then I will share your post to my audience. I would really appreciate that. So anyway, thank you for that. Um, okay. This week we have an interview. And it's a really, really good interview. It's with a lovely lady called Amy McLaren. And you know, when you meet someone or you talk to someone and you think, "Oh my God, you are like so genuine and nice, such a lovely person." Well, that's exactly what I felt when talking to Amy. She was just so nice. We had such a nice chat. It was really, really good. Amy is a mum of two. She's a CEO, adventurer, a tea lover. When I say I love tea for those of you know, I mean, gin. So I don't think she means that, but I think she does like gin as well. A ceiling pusher, first-time author and a people connector, experienced maker ride-or-die friend, Peleton crusher, wife, Airbnb entrepreneur, and Founder of Village Impact and Lady Strength. That's an amazing bio. So basically Amy came on to talk about the fact that she has a new book coming out. The premise around the whole book. So the book's called Passion to Purpose and she's put together this book to talk about how you can take yourself from living...
In today’s episode of the podcast I talk about the Summer break and how you can manage your time during this time, as well as put a plan together so you can rest a little! KEY TAKEAWAYS COVERED IN THE PODCAST Don’t let the little things get to you Batch your content as much as possible What is the bare minimum you can do right now? What do you HAVE to do? Is there anything you can defer or delegate? Don’t beat yourself up if you can’t achieve something! Book some time off Offer calls with clients on the same days so you are set up and focused on doing that We often think we have to be flexible all the time – but if you give people less option they will make it work Is there anything you can move back to free up your time? Think about when you work – we don’t have to just work 9-5! Look at where you can fit a few hours in maybe before the kids are up or when they go to bed. All of this depends on you and your own situation – you have to make it work for you and remove the pressure Offer child swaps with a friend so you get some hours to work without the kids Explain to your children they are lucky their mum/dad work from home and they don’t have to go anywhere else You could also explain to your children that you need to work and would really appreciate a couple of hours undisturbed so you can get something done and then you will have time to spend with them If you have a team – can they do more? Make sure you have some time for you as well as your family! Don’t be hard on yourself – you are doing an amazing job
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t feel guilty! We run our businesses and have busy, full lives, we can’t put our business on hold or our family on hold. We can only do as much as we can. HIGHLIGHTS YOU SIMPLY CAN’T MISS An exciting event 01:28 A plan for the Summer break 04:30 Managing your time during the Summer 05:45
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://teresaheathwareing.com/200 (Listen to episode 200!) https://authorityisland.idevaffiliate.com/113.html (Friend Zone to Authority Island Event) Transcript below Hello and a really warm welcome to this week's episode of the podcast. How are you doing? So last week was episode 200 little bit of a different one with me and my lovely husband. So you've not had chance to go and listen to that then please do go and do that. It's just a bit of a, like, ask me anything, some personal questions, some work questions, some funny questions. So, yeah, that was good fun, I enjoyed it. But like I said, something different for episode 200. Now time to get on with the next hundred episodes. So in this week's episode, it's going to be quite a quick one again, often with solo ones. If you're new to the podcast, when it comes to a solo episode, uh, sometimes it can be a little bit off the cuff and sometimes, you know, they can be really well planned, but more often, a little bit off the cuff. And this week, I want to talk about the fact of some holidays and the summer break and what we're going to do and how we manage. But before we talk about that. I want to tell you about an online event I'm doing. Now I'm very lucky that I get asked to do quite a lot of online events, which is great. And most of the time I'm not very organized enough to let you know on the podcast. But this time I made sure I was. So this event is called Friend Zone to Authority Island where sales and profits await. Now the dates are August the 17th to 19th. And it's basically 32 high achieving experts giving mini masterclasses, showing you how to position your business to standout. Attract the right clients, make money with products that run without you, no matter what state you're in or how long you've been doing it. Can you tell I'm reading this? I'm a nightmare reading on it. Anyway, this online event, like I said, it brings together all those...
Today’s episode is a very special one because it is officially my 200th podcast episode! I have my lovely husband Paul joining me for an ‘ask us anything’ style episode with questions from my amazing community. KEY TAKEAWAYS COVERED IN THE PODCAST https://shinebusiness.co.uk/ (Diane from Shine Business) asked what camera I use and about my home studio set up. I use a Panasonic G7/G85 for my camera, I have two LED lights and a tripod that connects to my desk that keeps everything at the same height. I have an AudioTechnic Mic for my podcast and a road mic for interviews and speaking. The camera lens I use is 20mm Lens Panasonic f1.7. Diane also asked what eye makeup I use – I use Naked palettes from Urban Decay and also use some from Younique. https://hillstart.me.uk/ (Wendy Hill from Hill Start Nutrition) asked what is on our travel bucket list – On Paul’s is Yellowstone National Park and mine is Japan. Wendy also asked if any of my family actually know what I do – the answer is, not really! http://www.lauracruise.com/ (Laura from cruise coaching) asked how long it took for me to get consistent clients and income – After the first year or so, I took on a VA to help with consistency which then helped my whole business to be more consistent. https://www.incraftcorner.co.uk/ (Nic from In Craft Corner) asked who we would have a conversation with dead or alive who would it be – I said Breneé Brown and Paul said Richard Branson. Nic also asked if I have any tips for someone who wants to become a public speaker – this has a lot to do with your confidence but know your subject inside and out. Be completely yourself! Start small and just start doing it. https://www.thefoodies.org/ (Jo from The Foodies) asked if we had one day’s notice to do a dinner party for lots of important guests, what would we make? – I would make my famous Beef Wellington and Paul would make Sausage, Chips and Beans! http://soulsenterprise.org/ (Karuna from Soul Enterprise) asked what questions to ask a marketer you might want to hire – If they have worked in your industry that could be a good thing but they don’t have to have. I would ask what experience they have and what they do, have a look at their own social media and see what it’s like! How are they educating themselves and keeping up with the latest trends? https://www.instagram.com/workflowwithkate/ (Kate from Workflow with Kate) asked what is the most ridiculous thing you have ever heard someone say? – People who think they know everything and are arrogant – there is always something to learn and learn from! Kate asked Paul what the most useless thing he has ever bought is – some 20cm wide curtains! Kate asked what our best pieces of advice are – Paul said don’t get stressed too much about everything, try and be positive and not keeping thinking about the negatives that could happen. I said what if this Is exactly where you are meant to be right now? There is a reason for everything. http://www.hunkingtonhousekitchen.co.uk/ (Caroline from Hunkington House Kitchen) asked about my daily routine and how I plan it with distractions – It is all about your season of life, be realistic and understand your limitations. Try to get up 15 mins before you know your children will be up to have some time for you. Plan what you are going to do every day whilst looking at your diary and don’t beat yourself up! Caroline also asked how I feel giving advice and helping other business owners – It is the best thing ever knowing I can support people with their business and give them ideas to generate sales and improve their business/life. For me, that’s why I do this stuff! I love it so much. https://www.soulresuscitation.co.uk/ (Leigh from Soul Resuscitation) asked what my dream gig is and who I would most like to interview – The dream place for me to speak used to be Social Media Marketing World which didn’t happen but now it would be to do a TED talk. I would most like to interview Breneé...
Today’s episode of the podcast is an interview with Melanie Moore who is the UK’s leading vision board expert and award winning coach who inspires her clients to tap into their vision. Melanie is on a mission to help millions of people dream bigger, think bigger and act bigger. We talk all about creating your vision, the tools you can use to do this and the law of attraction/action. KEY TAKEAWAYS COVERED IN THE PODCAST You have to create a vision for what you want. 4 pillars – abundance, health, relationships and environment. Your vision is always the destination. Tapping keeps us in alignment, motivates us to take action and you can use it on ANYTHING. We can rewire our conscious brain and clear past traumas with tapping. EFT is a cross between acupuncture without needles and modern day phycology (NLP and CBT techniques). The key to manifestation is to focus on what you want, rather than what you don’t want. You need to start thinking that you are lucky and good things do happen to you. Start by getting clear, then let go and finally look at your vision. You have to start with the end goal in mind then work backwards. The more you focus on something, the more the universe knows you want it!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Life is a beautiful journey – we have good days and bad days, good chapters and not so good chapters. There are sometimes lessons we have to learn. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Melanie – 07:01 3 tools to create your vision – 15:31 Manifesting – 24:46 The law of action – 34:20
CHECK MELANIE OUT: https://melaniemoore.mykajabi.com/a/2147488683/D6naBZxz (Tapping into your big vision live – online event!) RESOURCES MENTIONED: https://www.amazon.co.uk/Gentle-Birth-Method-Month-Month/dp/0007176848 (The gentle birth method book) https://www.amazon.co.uk/Habits-Highly-Effective-People-Powerful/dp/0743269519 (7 habits of highly effective people) Transcript Below:
In today’s episode of the podcast I talk about your season of life, your business life and how this impacts on the work you do and how you can manage it. KEY TAKEAWAYS COVERED IN THE PODCAST You can have a business that you love, makes you money and creates the life you want AND manage your life outside of work. It is okay to have a day off! Track your time – how are you actually spending it? We can make more money but we can’t make more time. Your life will look entirely different to someone else’s – it is about what is working for you and what you want to do. Delegate, delete or defer – can you put it off? Give it to someone else? Or just delete it? When you look at your day as a whole, can you take anything off your day that you really don’t need to be doing? If you are doing a repetitive task over and over again – you don’t need to be doing it! Someone else could be doing it for you. Ask yourself - Does it make the boat go faster? Is it getting you closer to where you want to be? There may be changes you can make in your life that will free up your time and give you more headspace. If you can get someone else to free up your time – you could then do more for your business and move forward.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Everyone has different lives, situations and priorities – we are all doing the best we can, in the circumstances! HIGHLIGHTS YOU SIMPLY CAN’T MISS What is a season of life? 02:36 How to manage your time and set boundaries 09:15
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://detoxkitchen.co.uk/ (Detox Kitchen) Transcript Below:
Today’s episode of the podcast is an interview with the lovely Victoria Bennion who is the owner of a podcast booking agency where she works with top entrepreneurs, coaches and authors to build their brands and grow their businesses through podcast interviews. We talk all about why you should consider being a guest on a podcast, how to pitch yourself and what to do when you are a podcast guest. KEY TAKEAWAYS COVERED IN THE PODCAST Being a podcast guest is a great way to gain authority and get in front of other people’s audiences. You need to be able to give as much as you receive as a podcast guest – then it’s a win-win for you and the podcaster. By being a podcast guest, you can really speak to your ideal customers and you are in their ear for 30-60 minutes which will help to grow the know, like and trust factors. Before pitching - Research the podcast and make sure their target audience would be a good match for your business. Listen to the podcast host’s style – can you have a conversation with them? Don’t copy and paste your pitch! Personalise it and make yours stand out! Do a review and screenshot the podcast – talk about something you have listened to and what you could add. Demonstrate why it is a win for the host to have you on their podcast. Be honest – if you have only just found the show, say that! It’s about learning, not selling. Having a podcast guesting strategy gives you so much content you can then repurpose on your social media platforms. If you do a few interviews – you will show up better on Google as this will increase your authority due to the backlinks. You can continue to get leads in months after the podcast has been recorded. Go on to podcasts to add value – teach and share. At the end of the interview you want to send them somewhere they can learn more about you (CTA). You could put together a landing page with relevant links for your funnel – what do you want to do with the potential clients/customers that come from the podcasts? Think about the things you can talk about confidently as potential topics – come up with 3-5 topics and practice them! Review your website and social media – hosts will check it! Your message doesn’t have to be perfect when you first start – be consistent and give it a go. You may not get an ROI immediately.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… The only way to gain confidence is to keep doing it! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Victoria – 04:43 Finding a podcast match – 09:18 Why you should consider being a podcast guest – 11:58 How to pitch to be a podcast guest – 14:52 How to be a good podcast guest – 28:48 How to get over the fear – 40:35 Why use a podcast agency? – 43:45
CHECK VICTORIA OUT: http://www.victoriabennion.com/checklist (FREE checklist) https://victoriabennion.com/our-programmes/ (Work with Victoria) Transcript Below Hello and welcome to this week's episode of the podcast. How are you doing? So this week we're talking podcast on the podcast. Um, how many times do you think I'll say podcast today. But before then, I just want to say something that's really funny. I just had to stop because I got stuck as to what I was going to say next. And I went back and I just quick re-listened and it made me think of something. Ever since I got captions on Instagram, I never realized how many times I say, uh, or, um. Have you like, have you done it, put the captions on, talk on camera, put the captions and then read what it says. I always sit there thinking I did not say that. I didn't say, uh, and um that many times. No, I did. I've just never noticed before. Anyway and I know I say 'So' a lot on the podcast. It's like my lead into the next thing. And I'm trying to not say it. Now I've said that I've said it. Oh, it's going to be so hard. Let's crack on with today. Today I've got an interview with the very lovely
In today’s episode of the podcast, I talk you through some of the different email systems out there. I tell you all about the ones I have had experience with and some pros and cons of each. KEY TAKEAWAYS COVERED IN THE PODCAST There are so many email systems out there – it can be hard to find one that suits you! Email systems allow you to send a large number of emails to your target customers. You shouldn’t be sending marketing campaigns via email from your own email address – there should be an ‘unsubscribe’ button. You may need a different email system at different stages of your business. Mailchimp has been around a long time – it hasn’t moved fast enough compared to some of the newer systems. Mailerlite is a great alternative to Mailchimp – it allows you to create landing pages and automations easily. Plans start at $10. Drip starts at $19 per month and is owned by LeadPages. ConvertKit charges extra for automation. ActiveCampaign have a light version that is $9 per month but you don’t get landing pages with this. Flodesk is lovely and has beautiful email templates – get a free 30 day trial without putting your card details in – it is only $38 per month and never goes up. Infusion soft is great but very techy! Kajabi lets you do everything – you can build a website, courses, products etc as well as email marketing, landing pages and automations. Price starts from $149 per month.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… If you are just starting out MailerLite is perfect – if you want to do a bit more Active Campaign or Convert Kit – if you want to go all in Kajabi is for you! HIGHLIGHTS YOU SIMPLY CAN’T MISS What is an email system? 03:27 Low cost email systems 06:02 Next level email systems 11:58 What email system I use 17:40
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE http://www.teresaheathwareing.com/buildmylist (Follow me along course – Build My List) – Starts on the 6th July! https://www.mailerlite.com/a/xq2djk6pux (Mailer Lite) https://convertkit.com/ (Convert Kit) http://www.activecampaign.com/ (Active Campaign) http://www.drip.com/ (Drip) https://flodesk.com/ (Flodesk) http://www.keap.com/ (Infusion Soft (Now Keap)) https://app.kajabi.com/r/P8rpomrR/t/quskasyl (Kajabi) Transcript Below Hello, and welcome to this week's episode of the podcast. As ever I am your host Teresa Heath-Wareing. How are you doing? I hope you have had a nice weekend if you're listening to this on Monday or next week or Wednesday or just generally having a nice life. So this week, what am I going to tell you about before I get started? Tomorrow on Tuesday, the, I'm gonna check on my diary now, excuse me, a second. Let's go to the day on Tuesday, the 29th of June, which by the way, happens to be my wedding anniversary. I am opening the cart to Build My List. So I want to just briefly tell you about Build My List. And then actually today, this is all about email systems and things. So telling you how you know whether you're on the right one, or if you're picking one, I can tell you which one might be good for you. So Build My List is a follow me along course. It's changed its format slightly. Uh, whereas before I used to teach the lesson live and then do the Q and A straight afterwards, and I used to do it in 10 days, I've tweaked it. When you do things real, you realize. Yeah, that's cool. But actually I think maybe we need to make some tweaks. It's now actually over a three week period rather than 10 days, because it's quite intense. And therefore, I think giving you a bit of breathing space between is great. So every Tuesday and every Thursday for three weeks, you'll get a lesson sent you in the morning. And then in the afternoon you get on a live call with me. I walked through the steps. I help you out. I answer your questions. I'm generally help you get to that step. So that's happening and it
Today’s episode of the podcast is an interview with Shayla Boyd-Gill who is a family, freedom and affluence mentor and creator of Luxe Your Business. She shows women entrepreneurs how to have it all whilst doing what they love. We talk about how you can sell without feeling horrible, your money mindset and how she juggles home-schooling her 6 children whilst running a successful business. KEY TAKEAWAYS COVERED IN THE PODCAST Show up with confidence and as a business from the start. Your business needs to work for you – giving you the freedom to not have to sacrifice your time with your family. Give people the skills so they are not reliant on you – otherwise they will always have to come back. When you sell a high ticket item, you need to bring value to your customer and deliver what you’re promising. You have enough experience to sell your high ticket item. People will pay for what they want. If you don’t have an abundant mindset, you will prevent yourself from asking for what you truly want. What money stories are you carrying? What are your beliefs? Did something happen around money in your life that has changed your money mindset? Higher ticket clients save you time. When your clients have invested more money – they will do the work. You can’t sell when you’re desperate – people will feel that energy.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Until you stop treating yourself as if you are a liability, you will always struggle to charge your worth – remember, you are an asset! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Shayla 05:36 Showing up with confidence 11:29 Juggling being a mum and a business owner 18:55 Creating the schedule you desire 26:05 Selling higher ticket items 30:40 Money mindset 33:20 Working with high ticket clients 38:44
CHECK SHAYLA OUT: https://shaylaboydgill.com/ (Website) https://www.facebook.com/shaylaboydgill/ (Facebook) https://www.instagram.com/shayla.boydgill/ (Instagram) https://twitter.com/shaylaboydgill (Twitter) RESOURCES MENTIONED http://www.teresaheathwareing.com/emailmasterclass (FREE Email Masterclass) Transcript Below Hello and welcome to this week's episode of the podcast. How are things? So this week I've got a great interview for you, but before we jump into that, I just want to remind you again, that I'm going to be doing a live email list-building masterclass. It's going to be about an hour long. There on the 29th of June. And if you head over to teresaheathwareing.com/emailmasterclass, then you can find all the details. But basically we're going to look at how to get your first 100 subscribers and the do's and don'ts of building a list. Some of the pitfalls you should avoid, and some of the ways to help accelerate building your list. So, if you want to join me for that, then please do come along. I would love to see you and you get to pick my brain, ask me questions, which you know is always nice. Okay. This week we got an amazing episode because I interviewed the very lovely Shayla and I'll do her proper intro in a sec. But basically we talked about money and charging and selling. Things that I think most of you listening are probably like, "Ooh, not so much thanks." And I think I know lots of you are female. And I think for women, sometimes that is a very difficult thing to do, to have faith in what you charge. To feel strong about what you charge and to go out there and ask for it. And we often, I see this a lot with my members. They undercharge, they, they think I'm not worth that money or they think I can't possibly charge up money or someone's not going to be, think I'm worth it. And I would say, I think that's more of a feminine thing that we think like that. So this episode is a really good one because not only does she talk about How to sell a high ticket item without being sleazy and horrible. And
In today’s episode of the podcast I talk all about making 1% changes to get to your goal and create your dream business. KEY TAKEAWAYS COVERED IN THE PODCAST 1% changes means you continually improve what you do and how you do it that all add up to big changes in your business. Those small changes start to become so inherent that it is not difficult. You need to know where you are going and what your goals are in order to start making 1% changes. Where are you today and where do you want to be? If you don’t have the goal, how can you measure whether you are getting there and if you are going in the right direction? Make your goals specific! What steps and processes you need to have in place to get to your goals? Defer, delegate or delete We are not just our businesses, we have everything else in our lives to think about too! The 1% changes can apply to any part of our lives. Challenge – tell me via https://www.instagram.com/teresa_heathwareing (social media) or email what you want to change and we can have a chat! Celebrate those wins, no matter how big or small.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Breaking things down into simple, easy steps will help you to stop feeling overwhelmed and keep moving forward. HIGHLIGHTS YOU SIMPLY CAN’T MISS What is a 1% change? 02:35 How to start making 1% changes 09:10
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE http://www.teresaheathwareing.com/emailmasterclass (FREE MASTERCLASS – How to get your first 100 email subscribers and the dos and don’ts of growing your email list) http://www.teresaheathwareing.com/academy (Get on the academy waitlist) https://michaelhyatt.com/goal-setting/ (Michael Hyatt – SMARTER Goals) https://detoxkitchen.co.uk/ (Detox Kitchen) Transcript Below Hello, and a really warm welcome to this week's episode of the podcast. How are things? We are in full swing of the nice weather here in the UK, which I'm enjoying no end. And if you follow me on Instagram, you'll see that my long-suffering husband, uh, is building me a greenhouse. This is not a sentence I ever thought I would hear myself saying. And in fact, I saw some family at the weekend and they were like, You and a greenhouse. I didn't think gardening would be your thing. No, me neither, but apparently it is. So, uh, he is busy. Uh, I've drawn a greenhouse and he's building it. It's amazing. So keep it on my Instagram if you haven't seen it. Um, also not just from celebrating my, you know, gardening, escapades. I also want to let you know that I have an upcoming masterclass. It's been some time since I've done just a masterclass. But on June 29th, we are holding two live masterclasses all around How to get your first 100 email subscribers and the do's and don'ts of building an email list. So I've seen some amazing things that people do. And I've seen some things that are really not helpful to build your list. So if you want to come along and join me for that, it's going to be good. There are two times like I said, you'll find all the details on the signup page. It's completely free to do, come and check out if you're looking to, to start to build your email list. So head over to teresaheathwareing.com/emailmasterclass all one word. Okay. So, uh, remind you about that. And now let go to today's episode. I'm really struggling to record this today, just so you know, I've already stopped several times because I've messed up or forgot things, or I don't know. It's funny, isn't it? Sometimes you sit down to do these things and it's the easiest thing in the world and the other times your brain goes, oh, "I don't think I want to work that way today." So fingers crossed. I can get through the rest of this without having to stop too many times. So today we're going to be talking about making 1% changes to get to your dream business, to get to your goal. What is a...
Today’s episode of the podcast is an interview with Christoph Trappe who is a digital based brand strategist. Christoph has been named as a top content creator, digital marketer and thought leader. Christoph is a journalistic story teller and we talk all about live streaming – how to tell a story and have confidence! KEY TAKEAWAYS COVERED IN THE PODCAST Journalistic story telling is telling the story around what people need to know in an engaging style – so people want to read it! Think about what you stand for and what is unique about you – this is what you need to focus on when you tell a story. If you are going to go live you have to be realistic and accept that things do and may go wrong! Before going live - think about what you are going to talk about and how you are going to talk about that topic. Aim for around 40 minutes for your live stream. Decide how often you will go live and commit to it. You have to get used to the idea that people may not show up. If you are streaming into a platform you use a lot, someone will most likely show up! You can stream in multiple places at one time. Try to do a solo episode if you are just starting so you can get used to it, then move on to interviews. It is a lot easier and more fun when you have guests! Going live is not as much prep work for you if you have less time.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t overthink it, don’t feel bad and just keep pushing forward. HIGHLIGHTS YOU SIMPLY CAN’T MISS An Introduction to Christoph 02:25 What is journalistic story telling? 03:31 How to tell stories for your business 05:52 Going Live Book 09:42 Things that could go wrong 11:34 Getting started with live streaming 19:05 What if people don’t show up? 22:47 Should you go live in multiple locations? 25:29 Solo vs interview 30:15
CHECK CHRISTOPH OUT: http://authenticstorytelling.net/ (Website) https://fb.com/ctrappe (Facebook) https://instagram.com/christophtrappe (Instagram) RESOURCES MENTIONED https://www.amazon.com/Going-live-Live-stream-podcast-people-ebook/dp/B08TW3J3YX?dchild=1&keywords=going+live+christoph+trappe.&qid=1612027452&sr=8-1&linkCode=sl1&tag=theauthstor09-20&linkId=e5eb3a5f872712f03079531ae9939abb&language=en_US&ref_=as_li_ss_tl (Going Live Book) Transcript Below Hello and a really warm welcome to this week's episode of the podcast. How are you doing? So as I'm recording this, the sun is shining. My windows are open and the birds are singing. How very grateful I am for a lovely sunny day. Because honestly I just miss the sun so much. If you're not in the UK, then. And you don't know what our weather is like, we do, you know, we have nice summers, but it's not as nice as California, which obviously it's sunny all the time. And because haven't been to chapel we've had, what's felt like a really long winter. Anyway, also that was such a precious thing to do. Talk about the weather. I'm not here to give you a weather rundown. So this week I've got a podcast interview for you. I'm interviewing Christoph Trappe who is a US based digital brand strategist. He has been picked as one of the top 14 content marketers and a top 24 digital marketers. And then top 100 CX thought leaders. He's a journalistic storyteller and we talk all about Livestreaming. And we go into the kind of conversations around how easy is it to be a storyteller and what sort of things you needs to do as well as some of the confidence in livestreaming. So I think this should be a really good one. I am a big fan of telling stories. If you receive my emails, you will know I am. Uh, I like to explain things in a story because I think you understand them better. Anyway, I'm just going to let you dive straight in. I feel like I should intro more, but I think we're good. I'm going to link off to everything in the
In today’s episode of the podcast I talk all about how you can use the knowledge you have of your perfect customer to create content for social media they are going to love! KEY TAKEAWAYS COVERED IN THE PODCAST We have to think about our perfect customer when we are posting on social media. When we think about our perfect customer, we have to go deeper than just gender, occupation, location, etc. We need to know what their pain points are, what their aspirations are and what they do in their spare time. A pain point is a problem your customer has that your product or service fixes. Understanding who your perfect customer is really helps you to create content that really serves them. People love emotion – post content that gets their emotions. If you have your perfect customer at the heart of all your content, it will ultimately perform better as you are speaking directly to them.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Before you post ANYTHING on social media, think back to your perfect customer and make sure your content is interesting, valuable or entertaining for them. HIGHLIGHTS YOU SIMPLY CAN’T MISS Defining your perfect customer 07:12 How to create content for your perfect customer 22:10
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://teresaheathwareing.com/captivate-podcast/the-importance-of-creating-your-own-customer-avatar/ (How to find your perfect customer – podcast episode) http://www.teresaheathwareing.com/buildmylist (Build My List Course) https://www.instagram.com/dollarshaveclub/ (Dollar Shave Club) https://www.instagram.com/marthabrookldn/ (Martha Brook)
Transcript Below Hello and really warm welcome to this week's episode of the podcast. How's things. So I thought I would just have a quick check in and a quick hello. If you've not listened for very long, or if you're brand new to the podcast. Welcome. I am really grateful that you've decided to listen to this and you know, see what I've got to say, which is lovely. You'll soon realize my style is very natural and you know, I like to call it authentic slash maybe a little bit unprofessional, which is hilarious. Cause I came from corporate worlds or has to be really professional. But now it's like, I just want to be myself in my business. So, you know, so I just come as I am, as it were, you know what I mean? And, and do this episode just chatting as if you and I were sat having a coffee. I would be having uh, probably two shots of whatever. Cause I like strong coffee with some oat milk, but I particularly like the utterly barista edition. I don't know if you can get it anywhere else of UK, in case you're wondering. So I'd be starting with that or we'd be at in the evening. And I would be having a drink gin and tonic, probably one of the most expensive super gins that got there because I seem to naturally have expensive tastes even without trying. And or I'd be with lots of Prosecco or maybe a nice Chardonnay. I love the Chardonnay. The shopping went through really bad patch. Didn't it? When people thought it was like a cheap drink, but I, we've got friends in California, we go to California quite a lot when we're not in lockdown. And, uh, California Chardonnay is just the best. Anyway, I didn't come on here to share with you my drinks, um, that I liked to drink, but yeah, I record it as if we're just chatting. I don't tend to, when I say I don't tend to edit it a whole lot, Phil, the editor he does. But you know, he doesn't take out my ramblings. So yeah. So I just come on here, I chat, I share all things, marketing and small business marketing with you guys. And. I love hearing from you. I think it's so nice when you guys reach out, when you share on social, when you tell me you've listened, tell me what you've got from it. And I get it right. I totally understand, because I...
Today’s episode of the podcast is an interview with Joyann Boyce who is the founder of social detail which is a social media agency that helps brands increase their brand awareness through social media. Joyann’s main focus and passion is all about inclusion and she is partnered with the shift to create diverse stock photography. We talk all about inclusion and diversity in your social media with practical ideas you can use for your business. KEY TAKEAWAYS COVERED IN THE PODCAST Inclusive marketing is looking at who you are targeting and the diversity within that. There are so many different communities out there – make a conscious effort to engage and connect with them. You have to put yourself in circles you haven’t been in before. Find your intersectional opposite in your business or sector because you have business to talk about – a reason to engage. Find a way to make inclusion in your routine. You shouldn’t be posting something that doesn’t have alt-text. You can add alt-text in the back of an image on Facebook and Instagram. You can also add alt-text on Twitter if you are on a computer or you can add it underneath as a thread. Write your hashtags in camel case – as add capitals for every word so it is easier to read. When you add Alt-text – add the context of your image and describe the main things in the image. Whatever image you are looking to use – add inclusive words when you search for them. Make sure you are following people that are serving inclusivity and variety. When you are representing yourself – the best thing you can do is be authentic to yourself. We have to come from a place of understanding and appreciating what it is like to feel like you don’t fit in. Inclusive marketing is so important because we are shaping the narrative for people who don’t understand or have exposure to diversity. Conferences need to have experts across the board with diversity, not just on specific panels. We all have privileges and things that oppress us in different ways. We have to put ourselves in situations where we understand what other people are going through and what it’s like. If you’re not being inclusive, you’re missing out on money.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… We need to make everyone feel welcome to our businesses – no matter where you come from, what you do, whatever the differences. HIGHLIGHTS YOU SIMPLY CAN’T MISS My Marketing Academy 01:33 Introduction to Joyann 09:47 Diverse stock images 11:15 What is inclusive marketing? 15:16 Backlash to diversity 19:58 How can we be more inclusive in our marketing? 27:07 Why is inclusive marketing so important? 40:19 Inclusivity in speaking 43:50 Let’s move on 52:26
CHECK JOYANN OUT:https://www.thesocialdetail.com/ (Website) https://www.linkedin.com/in/joyannboyce/ (LinkedIn) RESOURCES MENTIONED http://www.teresaheathwareing.com/academy (My academy cart is open for a limited time only!) https://www.ted.com/talks/mena_fombo_no_you_cannot_touch_my_hair/up-next?language=en (Don’t touch my hair Ted Talk) https://www.salesforce.com/uk/services/learn/overview/ (Sales force free course) Want the full transcript—click here!
In today’s episode of the podcast I talk all about the different levels of content you can offer to your audience and if you could be giving away too much for free! KEY TAKEAWAYS COVERED IN THE PODCASTYou should be showing up on social media but also creating some consistent content such as a YouTube Video, Podcast, Blog or Live Video. This is your opportunity to show people you know what you are talking about. The whole point of putting content out, is to lead to something you sell. The bottom of your triangle is free content – no need to register, sign up, opt in etc – could be podcast, blog, social media. The next layer of the triangle is your gated content – someone has to take a step in order to get – this could be your lead magnets that people have to give their email in order to download. The top layer is your paid content – any services you sell. Be confident and understand what you are offering at each point. There has to be a benefit to your customers at each level. Your free content may help solve a few things but won’t take your customers to where they want to be. Gated content is more helpful and takes them one step further. Paid content gives those transformations and your customers get a lot more of you. Even if you’re not ready to sell yet, you need to have an idea of what your product/service is going to look like so you can then create content to point towards this. You have to give people a good reason to join your email list or Facebook Group. Sometimes, your content doesn’t actually have to be content. You can simply give people a space to connect and have conversations.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Give the what and the why for free but not the how! HIGHLIGHTS YOU SIMPLY CAN’T MISS Creating consistent content 01:48 Explaining the triangle 10:15 How much content is too much content? 13:36 Selling your paid product/service 20:41 Content ideas 26:14
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://teresaheathwareing.com/captivate-podcast/the-importance-of-creating-consistent-content/ (Which content is best for you – podcast episode) https://teresaheathwareing.com/captivate-podcast/how-to-grow-your-business-through-facebook-groups-with-christina-jandali/ (Facebook Groups – podcast episode) http://www.teresaheathwareing.com/academy (Join the waitlist for my academy) http://www.teresaheathwareing.com/buildmylist (Build my list course) http://www.teresaheathwareing.com/90day (90 day coaching programme) Want the full transcript-click https://teresaheathwareing.com/wp-content/uploads/2021/05/Podcast-Transcript-190.pdf (here!)
Today’s episode of the podcast is an interview with Krista Miller who runs Summit in a Box. We talk all about online summits including the power of them, how to run a successful one and some things to avoid! KEY TAKEAWAYS COVERED IN THE PODCASTA virtual summit is just like an in-person conference, but it is done online. There is usually different speakers and sessions you can join and learn about different topics. You want to give people who attend a transformation and information to take away. Community is really important – Facebook groups work well for this. Love on your attendees and speakers. Virtual summits are great for launching your course, membership, product or service. Virtual summits can make an impact, no matter what the size of your business. It is not essential to have the huge influencers and names in your virtual summit – there should not be any minimum requirements in terms of email lists and social media following. Think about what you want your attendees to get out of your summit and what topics will be covered. Avoid just asking your besties to speak at your virtual summit. Influencers are not that helpful! They will do the bare minimum. Their audience will not hear a peep about your summit – Don’t stress about getting these big names. Look for people with the same audience as your summit and get specific on who you are helping. Make it as easy as possible for your speakers! If you can’t pay your speakers, give them a good affiliate deal – at least 40%. If you already sell something or have your own website already – you do not need to invest in a really expensive system to do your virtual summit! Adult brains only concentrate for around 17 minutes before they get distracted so aim for 15-20 minute presentations for your summit. Niche down for your summit and choose a topic that will create a transformation for them. When you know exactly who you are talking to and what you are going to help them achieve, it will be all-round easier to promote and get people to sign up. Speakers are the biggest thing for the promotion of your virtual summit. Give your audience a transformation they are going to care about and won’t want to miss the sessions about. The end goal of the thing you should sell should match up with the end goal of your virtual summit. Mention your offer throughout your summit in a natural way and make it clear there will be an offer at the end. Have your super fans as part of your summit. Give yourself 90 days to set up your virtual summit. Follow the process and do the steps!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Get specific with your summit audience and topic – this is more attention-grabbing and will add more value to your audience making them want to be a part of it! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Krista 05:36 What is a virtual summit? 10:25 How to make money by hosting a virtual summit 12:13 Getting speakers/guests for your virtual summit 14:26 What do you need for a virtual summit? 23:47 Marketing your virtual summit 25:47 Making your virtual summit stand out 32:01 How to sell at virtual summits 39:40 How long does it take to organise a virtual summit? 48:08
CHECK KRISTA OUT: http://www.instagrm.com/summitinabox (Instagram) RESOURCES MENTIONED http://www.teresaheathwareing.com/bootcamp (Join me for my FREE bootcamp) https://www.deadlinefunnel.com/ (Deadline funnel) Want the full transcript-click https://teresaheathwareing.com/wp-content/uploads/2021/05/Podcast-Transcript-189.pdf (here!)
In today’s episode of the podcast, I give you three things that are key to running a successful business. KEY TAKEAWAYS COVERED IN THE PODCAST I’m running a FREE bootcamp – Create Your Dream Business Bootcamp. Running from Monday 17th May to Friday 24th. You can sign up http://www.teresaheathwareing.com/bootcamp (here). A dream business for some people may be a 6 or 7 figure business, for others, it may look like more time freedom, doing what they love or having a business that works for them. Just because you haven’t turned over 6 figures in one year or had a 7 figure launch, does not mean you are not successful. Don’t judge your dream business against someone else’s idea of what a dream business should look like. You have to know what you want from your business and where you want to go. If your mindset isn’t right – you won’t be moving anywhere in business! You can have all the tools and strategies you need to have a successful business but your brain can still hold you back.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Your dream business may look completely different to someone else’s – you can decide what you want and put a strategy in place to get there. HIGHLIGHTS YOU SIMPLY CAN’T MISS My upcoming bootcamp 01:29 What is a dream business? 06:09 The tools and strategies to have your dream business 10:38 Mindset in business 13:49
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE http://www.teresaheathwareing.com/bootcamp (Join me for my FREE Create Your Dream Business Bootcamp) http://www.teresaheathwareing.com/academy (Join the waitlist for my academy) Transcript below Hello and really warm welcome to this week's episode of the podcast. How are you doing? So in UK, we've had some pretty nice weather and we've been doing some updates to our garden. If you follow me on Instagram, you'll see the garden which is back, and I'm really enjoying it. And also I'm growing plants and loving it as a way to turn off from work, which as you may know, if you've listened to this podcast for a while, I'm not very good at turning off. Cause I love what I do. And therefore it doesn't feel like work when I'm spending lots of time doing it, but obviously it's not healthy to work all the time. So I am working on finding other things and I'm quite likening, quite likening, quite liking the gardening. Anyway, if you're new to the podcast, this isn't something I talk about all the time. So don't need to worry a bit but like hang on that we're talking about marketing and business. I absolutely talk about that. So this week, although you have hit on a slightly strange episode, if you're new, because this week I want to talk to you about something I'm running and it's, and I've chose the subject to sit with what I'm running. So basically the whole thing is going to be talking about this new thing that I'm doing. So I am running a free bootcamp. It's called Create Your Dream Business Bootcamp, and I'm running it from, Oh, I knew this was going to happen. Like I should have this stuff in front of me. I'm running it from the 17th of May to the 24th of May. And as the title would suggest, it's all about how you create your dream business. But that's what I want to talk about a couple of things today. So I want to tell you what it's about and why you should come and join me. One because it's free. And two, because it's going to be brilliant. If you've never done anything like this with me before you are in for a three. If you have you know, the kind of effort I put into this and how much I love it and how much good stuff I give you. And this is going to be like, you've been on a webinar. This is like a webinar on, I dunno, drugs. Is that a phrase? I just made that up, but yeah. Anyway. So basically the bootcamp is aimed at helping you find a dream business. So let's start by. In fact, let me just tell you where
Today’s episode of the podcast is an interview with the lovely Andréa Jones who helps businesses and podcasts build profitable online communities through simple social media solutions. Andréa is also the host of Savvy Social Podcast. We talk all about social media in general – including all the different platforms, what we should focus our energy on and how we can overcome overwhelm. KEY TAKEAWAYS COVERED IN THE PODCASTBe on the platform(s) you enjoy, then it will feel easier. The top two platforms – Instagram and LinkedIn. There is a lot of opportunity on Instagram and part of the culture is to engage with others on it. LinkedIn is great for B2B for connecting with your target audience and it’s less used so there is no expectation of creating as much content. Twitter works well for activism, powerful messages, and conversation-based brands. If you produce a lot of video content, YouTube is a good platform to be on. TikTok is great for people to discover your video content and you can repurpose your content. Clubhouse is good for dynamic conversations but it can be a bit hit or miss. Don’t look at the new social media platforms until you are established on the main platforms. Facebook can be hard to use if you don’t have a paid ad budget. Facebook groups can be really good for interacting with others. You can have a presence without having to interact too much on some of the platforms. You do not have to be on every platform – just pick your favourite! We can’t focus our engagement on every platform – there is not enough time in the day! Content creator – your job is to create content and that is how you make your money. Business owner – your job is not to create content but you have to promote yourself on social media via content. Focus on the quality of the content you are producing as opposed to the frequency. Pick a time limit each week to create content for your chosen platform(s) and commit to it – see how much content you can create in that time. We can only do as much as we can at certain points in our business – we can’t compare what we do on social media to other experts. When you first start your business, it is HARD to be consistent on social media. Put on your blinders and focus on where you are right now – only improve yourself. We are all on our own timeline. The amount you can do depends on where you are in your business, team size, and income. Overwhelm comes from a lack of clarity around how social media actually helps our business. We don’t actually know the difference that being on social media is going to make to our business! Always make sure you are engaging intentionally – assign yourself tasks. Engagement idea – go to someone in your niche who is more established, go to their latest post and see who is liking and commenting on that post for you to then engage with. Reels are great for potential discoverability – Instagram are pushing them out a lot more. Reels are not as user-friendly as TikTok. The Instagram algorithm reduces the reach if you upload a video straight from TikTok but if it is a great video, it will still do well. The TikTok algorithm is one of the best as it learns your preferences, likes and what you want to see, then serves you that content! The potential for discoverability is a lot higher as you are shown content from people you don’t necessarily follow. Video is a really powerful way to connect with people on social media.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… We can’t be active and engage on every single platform, every single day. We have to do what is realistic for us and where our business is right now. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Andréa 05:37 Social media platforms today 11:15 New social media platforms 13:40 Is Facebook effective anymore? 15:10 Can we use the same content on each platform? 17:28 How often should I post? 23:20 Social media at different stages of your...
In today’s episode of the podcast we talk about starting and growing your dream business. We cover what your dream business looks like and how it doesn’t have to look like anybody else’s! KEY TAKEAWAYS COVERED IN THE PODCAST · In the early days, you don’t necessarily know where your business is going or have specific goals because you’re working it all out! · It also takes a little while to figure out what you like doing and what you don’t like doing! · Sometimes in our business owner journey, we look at other people and their businesses and think we should be doing the same – everyone’s journey is completely different and in those early days you just have to make it through and earn some money! · You will come across people who doubt what you are doing and don’t believe in you and your business - you have to surround yourself with the right people who get you and understand. · When people don’t know what it’s like to have your own business, they find it hard to understand. · Business ownership is a journey and we all might be on different stages at different times. · Identify where you are on your journey and be realistic with what you are managing and achieving. · Once you have been in your business for a good amount of time, you can then start to review different areas and look at moving forward to grow your business. · You have the choice to be whoever you want to be and go anywhere with your business you want to go. · If you don’t like certain areas of your business, you do not have to do it! Your work has to align with your values. · Your goals have to also be in line with your values so you can have a business you actually want! · The type of business you want completely comes down to you – it doesn’t have to look like anyone else’s. · Understanding what you want, what your goals are and what your dream for your business is, is so much more important than focusing on metrics such as “6 figure launches” etc. · Be motivated and not distracted by others in business. Do not compare! · Just because someone else says you can make more money a different way but you enjoy it, don’t be swayed. · We all have different things that drive us and we have to align our businesses with them. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You are doing the absolute best you can right now in your own business journey. HIGHLIGHTS YOU SIMPLY CAN’T MISS · The early days of business ownership 03:21 · Surrounding yourself with the right people 09:54 · Growing your dream business 13:08 · Aligning your business with your values 14:50 · What business do you actually want? 21:40 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE http://www.teresaheathwareing.com/smallbusinessmarketing (NEW FREEBIE - My 5 key steps to successfully marketing your small business) Want the full transcript-click here!
Today’s episode of the podcast is an interview with Dr Nadia Brown who is a sales strategist, consultant, trainer and the founder of The Doyenne Agency. Dr Nadia works with business owners, companies and corporations to multi revenue and awaken the consistent closer in your sales team. In this episode we talk all about how to get over the fear of selling and how to close those sales! KEY TAKEAWAYS COVERED IN THE PODCAST Think of selling as coming from a place of service – make sure what you are selling is right for that person (e.g. right product, time, price etc). Give people time and space to think about it. A lot of buyers are sceptical and may have been burned before – be understanding towards this. Walk them through the process at their pace, not yours. Qualify your leads – give your leads an application to fill out prior to your call. Ask what they want to accomplish and what their goals are. They need to understand what a difference you are going to make to them. Meet their objectives first, before you tell them everything you can offer. Objection handling can be on a call or on a sales page – this is when you talk about overcoming objections but this can be a little bit negative/overwhelming. Instead - Clarifying questions – people will always have questions and we can address them. It’s ok for people to say no if you are not the right fit for them – we have to help our customers to be comfortable with this. Have a level of confidence that shows you are detached from the outcome and gives them the space they need. We can’t control when people buy or if they buy – our job is to show up to guide them to that decision and nurture the relationship. It may take years to close a sale! If it’s a good fit, they will come back when they are ready. Make sure your copy tells the story and add videos so people can really get a feel for you. Email – add videos of you to allow people to get that connection with you. If you don’t sell – ask questions to your audience to understand. Review who your audience is and if the product is right for them. If you don’t have a large enough audience to sell a low ticket item – you will have cash flow problems.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You are coming from a place of service – your product/service has to be a good fit for your customer. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Nadia 07:32 Tips for selling 15:47 Objection handing 27:30 Closing the sale 29:50 Selling low ticket items 36:14 Understanding why you didn’t sell 39:10 Value ladders 42:15
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://bombbomb.com/ (Bomb Bomb) Check Nadia out: https://www.instagram.com/iamdrnadia/ (Instagram) https://thedoyenneagency.com/ (Website) Transcript below Hello and welcome to this week's episode of the podcast. How are you doing? We're in April which means we're getting closer to spring. I can't wait better one day in the UK. I think it was like. Last weekend where it was so lovely and it was so nice to be sat in the garden. And if you find me on Instagram, there was a little sneak peek that may be garden and watches coming back. If you don't follow them on Instagram, you're thinking, what on earth is this woman talking about? So basically last summer I had my garden landscaped and changed and everything. And I followed it along on Instagram. And I have to say, I never got such a reaction. Like this is what's really funny about things like social media is we spend hours creating this perfect content. And then I literally go onto Instagram stories and go, "Hey, I'm doing my garden. Want to see?" And people were like, they loved it. So we, um, ever a tweaker. I am changing some things this summer and I've decided that a couple of the areas we designed it and worked very well and we're going to change them up and that...
In today’s episode of the podcast we are talking all about the online business space and how to move your business from a one-to-one model to one-to-many model. KEY TAKEAWAYS COVERED IN THE PODCAST A one-to-one business model is where you sell you and your team’s time for money. There is only so much you can get your team members to do – there will always be a limit. When you have a one-to-one business model, the only way you can increase your income is by increasing your prices. You only have a set amount of hours in your day. You need to think about why you chose to start your business – was it to earn lots of money or was it to have more time freedom? If you want to have time freedom – you may not want to work 24/7 to be able to earn that amount of money. A one-to-many business model is about doing what you do, but to more people for a lesser amount. What you charge one-to-one has to be your premium, then your one-to-many option is usually more cost effective for people. A one-to-many business model could be that you offer a workshop, a course, a membership, a coaching programme – there are so many options! One-to-many businesses are not ‘get rich quick’ options. You can earn more money from a one-to-many model because it is scalable. It is not easy to grow your one-to-many membership. If you are not well known for your ‘thing’ or have an existing audience, you are going to find it difficult to have a successful launch. There are lots of courses and memberships out there that will claim to teach you how to be “Insta-famous” but the reality is, just because it has worked for them and their business does not mean it will work for everyone. You have to build a business that suits you and your life. Anyone can have an online business but it takes work and it is not easy. Don’t get frustrated by the numbers – it is not all about the amount of money you make and the amount of people who buy. Just because people enjoy your content doesn’t necessarily mean they will buy. A normal launch gets between 7-10% conversion. Once you have launched, it is important to review and do it again.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You do not have to have a six-figure launch to be successful. Success should be defined by the love you have for what you do and the impact you get to make on others. HIGHLIGHTS YOU SIMPLY CAN’T MISS What is a one-to-one business and a one-to-many business? 02:56 Myths about one-to-many businesses 11:50 Measuring success 30:46
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://teresaheathwareing.com/startyouremail (How to get started building your list) http://www.teresaheathwareing.com/academy (Join) my academy waitlist! https://teresa-heath-wareing-b3a9.mykajabi.com/mtc-90day (My 90 day program) Transcript below Hello and welcome to this week's solo episode of the podcast. It feels like a long time since I've done a solo episode, because normally I batch and I haven't been batching as well as I would like at the moment. So I'm recording this fairly close to when it's going out, trying to get a wee bit ahead for my team. Because bless them they are very tolerant of me when I fall behind. But anyway, trying to get back ahead now. And now we are not doing small business superstar podcast anymore. We can hopefully get back ahead. Cause you know, me, I do like to batch content and batch activities in general. Because there's a science proof of this. And one day I will actually find the proof and share it, but our brain doesn't like jumping from one activity to the other. So going from like recording a podcast episode to then writing an email to then doing a live, those things are very different activities. So your brain struggles to get or transition quickly, one into the other. I'm multitasking as a method. I've set this for a while. So anyway, batching is good, really,...
This week’s Small Business Superstars is Darcey Clarke who is a hair stylist. A little bit about Darcey’s amazing business… Darcey has been in the hair industry for 5 years now and when the Coronavirus pandemic meant she had to close for months at a time, Darcey used the time to focus on getting her name out there online. What one marketing thing made a difference to their business? TikTok! Since last Summer, Darcey has been putting videos on TikTok regularly all about hair and the products she recommends. What difference did it make to them and their business? There has been an amazing response to Darcey’s videos on TikTok and her profile has continued to grow – it currently has 21,000 followers! It also helped build her Instagram profile as people would come over from TikTok. Darcey has also had amazing brand such as GHD, Cloud Nine and Love Hair reach out to work with her! Where you can find Darcey Instagram: https://www.instagram.com/darceymariahair/ (@darceymariahair) TikTok: https://www.tiktok.com/@darceymariahair?_d=secCgsIARCbDRgBIAIoARI%2BCjwc9X7vvVjOTj3%2F1v%2F%2BTqz0drTsuSPMVy%2BZN2p3Z0m7x17CCp2CaNwTk%2FBDghNRVZRtH7gD7Z8cSxAzchcaAA%3D%3D&app=musically&language=en&sec_uid=MS4wLjABAAAApU38G0liEpEFuIAE5qAppdxH_K5WxOlBcSJjEkQFN4UB0B-iQNuCodU3QDfn6O0o&share_author_id=6767362248854176774&tt_from=copy&u_code=d9ic5fecm492lm&user_id=6767362248854176774&utm_campaign=client_share&utm_medium=ios&utm_source=copy&source=h5_m (@darceymariahair) Want the full transcript-click https://teresaheathwareing.com/wp-content/uploads/2021/03/Podcast-Transcript-183.pdf (here!)
Today’s episode of the podcast is an interview with Vicki Jakes who is an online marketing and website optimisation consultant helping small businesses sell more stuff via their websites. We talk all about Google Analytics and how you can learn to love your data to help you increase conversions! KEY TAKEAWAYS COVERED IN THE PODCAST Google Analytics is a free tool that Google gives everyone that you can use to track activity on your website. You can then understand how many people are coming to your website, where they have come from and what content they have clicked on. Google Analytics is built by developers, for developers. Try to check your analytics weekly or just after you have run a specific campaign. The first report you should be checking on a weekly basis is the audience overview report – this will tell you how many people have come to your site. Google Analytics can detect if people have returned to your site or if they are a new user. A visit to your website is called a session – Google Analytics can tell you how many sessions per user. Pageviews is how many of your individual URLs have been viewed such as blog posts, product pages, privacy pages etc. It is important to track your page views to see how long people are staying on your site and what pages they are viewing. If you want to increase the amount of page views per customer, this could be done by making your pages more engaging and more ‘sticky’. Another way to increase the amount of time people spend on your website is to add recommendations at the bottom of blog posts to take users to other blog posts. Keep an eye on your average session duration – how long someone is spending on your website. Have a look at your mobile report – this will show the type of device users are using to access your site. Make sure you are optimising your website for where most of your traffic is coming from (mobile). Over half of all website traffic comes from mobile! Your acquisition report will tell you where your traffic has come from – search engines, other websites, and social media. Tracking where your traffic comes from is so important so you can make sure you are spending your time in the right places to drive more traffic to your website. You can see what people are looking at on your website via your behaviour report. Your website should be organic – you should be re-writing content and trying new things all the time. The only comparison for website traffic should be your own. The metrics you apply to your site are relative to the amount of effort you are driving there. You can have small traffic numbers and make a lot of money – don’t think you have to have hundreds or thousands of visitors to be successful. Landing pages are great for campaigns so you can direct your traffic to them during campaigns to convert customers. You can still track your lead page traffic by connecting any third-party providers to your Google Analytics.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Google Analytics helps us to validate all our marketing activities and track what is working and what is not so we can keep on improving and increasing conversions. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Vicki – 09:00 What is Google Analytics? – 26:59 Using Google Analytics to find out who is visiting your website – 28:13 How to make a website page ‘sticky’ – 33:20 Using Google Analytics to find out where your website traffic has come from – 37:00 Using Google Analytics to find out what people are looking at on your website – 42:50 How many visitors should I be getting to my website? 48:40 Should I use landing pages? 51:10
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://heyvickijakes.com/ (Check Vicki out!) Want the full transcript-click here!
This week’s Small Business Superstars are Danielle from Red Beau Party Box and Jenette from Hardy Soft Play. A little bit about Danielle’s amazing business… Red Beau Party Box sells eco-friendly crafts and activities for children. Prior to the pandemic, Danielle had a lot of business for children’s birthday parties. A little bit about Jenette’s amazing business… Hardy Soft Play Hire offers a hire service for bouncy castles, soft play and fun stuff for party events. What one marketing thing made a difference to their businesses? After the pandemic struck in March 2020 and both businesses were hit hard due to no parties being able to take place, the pair decided to contact lots of local businesses and ask them to create a small video about their products. Danielle and Jenette then packaged up the videos to promote these small businesses and their amazing products. They then set up a Christmas virtual fair via a Facebook group where businesses could showcase their products to potential buyers. What difference did it make to them and their businesses? They had 230 stalls within their Facebook group and nearly 7000 shoppers to shop! All the people in the group wanted small businesses. The majority of the stallholders found their sales had increased since joining the group. Lots of stallholders also collaborated to form new partnerships. Danielle and Jenette are now so much more visible on social media since lockdown which will help them later on with their businesses. Where you can find Danielle Instagram: https://www.instagram.com/redbeaubox/ (@redbeaubox) Facebook: https://www.facebook.com/redbeaupartybox (@redbeaupartybox) Where you can find Jenette Instagram: https://www.instagram.com/hardysoftplayhire/ (@hardysoftplayhire) Facebook: https://www.facebook.com/hardysoftplay (@hardysoftplay) Join the Virtual Fair – https://www.facebook.com/groups/441279623518431 (Virtual Fair – Support a Small Business) Transcript below Hello and a very warm welcome to this week's Small Business Superstar Podcast. How are you doing? Uh, you'd think have to all these episodes. I don't know how many Small Business Superstar's podcasts I've done, but you'd think I would find a much easier way of saying it. But anyway, I still stumbling my words every single time. So this week I'm not just bringing you one guest, I'm bringing you two. So please welcome Danielle Barker and Jenette Hardy to the podcast. Hello ladies, how are you doing? Jenette: Hi, Teresa. Danielle: We're doing well. Thank you. Teresa: Good, good. Just so you know, obviously I know people get. Like a little bit freak about different social distance stuff. We are all on zoom. The ladies are in their own, their own homes where they are. So ladies, let's start by introducing what you do separately because you're very similar, but then you came together to do something hands so got two of you on. So Danielle, let's start with you first. Tell my lovely audience who you are and how you got to do the thing you do today. Danielle: So I'm Danielle and I have a business called Red Beau, spelled B-E-A-U, and I make eco-friendly crafts and activities for children. And before COVID, um, it was primarily for children's birthday parties. Um, hence why we found a new Avenue. Jenette: And I'm Jenette, and I'm in a half an hour away from Danielle. I'm also going to Party based business. Called Hardy Soft Play Hire. So predominantly we hire out bounce castle, soft play and all the fun stuff packed in events. So come sort of March last year, 2020. Um, obviously our business went a bit wrong because no events and parties were happening. So yeah, we needed to concentrate on something else. Keep our minds active, keep the money coming in and yeah, just, just to keep us maybe forwards. Teresa: So did you two know each other when...
Today’s episode of the podcast is an interview with Jeremy Enns who is CEO and story teller in chief of Counterweight creative – a podcast production and marketing agency, helping health and wellness experts leverage podcasting to become the go to authorities in their space. We talk all about how to be a guest on someone else’s podcast and podcast sponsorship opportunities! KEY TAKEAWAYS COVERED IN THE PODCAST Want to win an iPad? All you have to do is go and leave me a podcast review on Apple podcasts or where you listen to this podcast. Screenshot your review and post it on your social media tagging me! Podcast guesting is a great way to grow your own audience and get in front of people who are highly aligned with your messaging. You don’t need to have a podcast of your own to guest on someone else’s. When pitching to guests on a podcast, focus on what you can offer that audience and their interests. Before pitching, listen to the podcast and make sure the host has the same vibe as you, they cover the same content and there is an opportunity to share what you are an expert in. Get clear on who you can offer some sort of value to. Before you start pitching, brainstorm 3-5 topics you could talk about for 60 minutes. Make sure you can speak confidently on these topics and answer any questions. Then start researching podcasts you could talk about these topics on. There are over 1 million podcasts out there right now! Limit the scope of your outreach so it doesn’t get overwhelming. Who am I speaking to and what do I want to become known for? Podcast hosts get a lot of pitches, that means you need to find a way to stand out – lead with as much personality as possible. Most podcast hosts want to interact and engage with someone they are going to have fun with! It is hard to track sales/conversions from your podcast – anecdotal data is good. Ask your audience how they found you or survey your audience. A good level of podcast downloads is around 1,000-1,500 per episode. One way to make money through podcasting is sponsorships. There is no right podcast size – it depends on your niche, your personality, and what you talk about. It takes time to grow a podcast – 9-18 months before the snowball really starts to roll – keep going! Podcasting is not just talking to someone or having a conversation, it needs to be engaging and interesting for your audience. It takes time to figure out what your audience wants to listen to and get comfortable. Generally, you should look at sponsorship for your podcast – the sponsor that makes the most sense is for your own business to sponsor your podcast to promote your own stuff! Podcast ads should be fun and have personality – be enthusiastic! If you do bring on a podcast sponsor, make sure it is a brand/company you are enthusiastic about, would genuinely promote, and will benefit your audience. Podcast sponsorships – the narrower your niche, the more you can get. Try to think about add-ons you could offer to podcast sponsors such as newsletter features and social media features – package it all up to be more appealing to them. Think about your podcast as your trust-building system - you still need your exposure system (social media, paid ads, guest podcasting). When you have a podcast, you have to be consistent and keep on showing up.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… There is no right podcast size – it depends on your niche, your personality, and what you talk about. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Jeremy 10:55 Pitching to be on someone else’s podcast 13:40 Making an income from podcasting? 25:30 Podcast size/success 31:19 Should you look at podcast sponsorship? 35:05 Client launch success story 51:10
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://heath_wareing_teresa--jeremyenns.thrivecart.com/podcast-marketing-academy/60337b457e833/ (Jeremy’s FREE 5 day...
This week’s Small Business Superstars is Joanne Roach who owns The Foodies. A little bit about Joanne’s amazing business… The Foodies encourages children to grow, cook and enjoy eating their fruits and vegetables through stories, games and activities. The Foodies teaches children where their food comes from and how the seasons work. What one marketing thing made a difference to their business? Taking part in free challenges to get over being such a perfectionist and just start.What difference did it make to them and their business? Joanne did my free Instagram challenge and it helped to not only get her Instagram started but her following went up in a short amount of time. Joanne has now pledged to take part in more free challenges for other platforms to push her to focus on them. Where you can find Joanne Website: http://www.thefoodies.org (www.thefoodies.org) Instagram: https://www.instagram.com/thefoodiesbooks/ (@thefoodiesbooks) Facebook: https://www.facebook.com/thefoodiesbooks/ (@thefoodiesbooks) Want the full transcript-click https://teresaheathwareing.com/wp-content/uploads/2021/03/Podcast-Transcript-179.pdf (here!)
Today’s episode of the podcast is an interview with Precious Rodgers who is a Pinterest marketing expert, helping established online coaches, services providers, content creators, and podcasters jump-start or enhance their Pinterest marketing strategies to skyrocket their visibility with or without Pinterest ads. We talk all about Pinterest marketing and Pinterest ads. KEY TAKEAWAYS COVERED IN THE PODCAST · WIN an iPad! All you have to do is leave me a podcast review, screenshot the review and upload to your favourite social media platform! For TWO bonus entries, talk about my podcast and why you love it on social media and make sure to tag me. · Pinterest is a top eternal platform – it is a great place for people to find you. · As a business owner, you want your content to be found because more eyes on your content means you can grow. · Pinterest is a search engine, not a social media platform – people are there searching for your solutions to their problems. · Pinterest is at the top of the funnel. · You don’t have to specifically create content for Pinterest, you can repurpose content for Pinterest – driving traffic to your content from Pinterest. · Pinterest has social aspects such as comments and likes, but Pinterest does not aim to get to know you, it aims to get to know your content. · The success of your content has nothing to do with engagement activities, it is about your content. · Story pins is a new feature on Pinterest that is being rolled out – not about directing people elsewhere, all about the content. · Pinterest is there to help you find something and then leave the platform. · If you are using Pinterest for Business, hide your personal boards. · Try to keep pinning other people’s content to a minimum on your Pinterest business account as this changes your algorithm. · You can have a personal account and business account that you can switch between easily. · The life span of a pin is forever! Once something is on Pinterest, it can always be found. Content usually hits peak after around 3.5 months – you will not see an immediate reaction. · There is nothing you can post on Instagram and Facebook where people will still be finding it a year after. · When you promote blog posts on Pinterest, do not make them too long where people have to really look for the answers they want. Make sure your opt in pages and sign up pages are set up for cold traffic and quickly answers their pain point. · Pinterest traffic is very bouncy – users want to immediately know you are answering their problem. · Pinterest ads are the best way if you do not have patience and accelerate your growth quicker. · Pinterest ads mean you have to spend money in order to make money. · Pinterest ads do not optimise as quick as Facebook ads. · It is a good idea to build your organic strategy at the same time as running Pinterest ads. · Cost-wise, Precious recommends a $20 a day budget. You need to give Pinterest the money in order for your ads to be put in front of the right people. In the testing stage, you can start lower ($7-$10 per day) but aim to increase this. · Consideration campaigns - let your Pinterest ads run around 7-10 days to get a good idea before tweaking/testing it. · Conversion campaigns - give it 10 – 14...
This week’s Small Business Superstars is Max who is the founder and podcast producer at Max Podcasting and co-host of The Wild Business Growth Podcast. A little bit about Max’s amazing business… Max produces professional-sounding podcasts for entrepreneurs and storytellers. What one marketing thing made a difference to their business? Starting a podcast! What difference did it make to them and their business? Every week you are connecting with, starting a relationship with or strengthening a relationship with somebody you admire and your listeners admire. It opens a new door to that person and endless doors to new networks. You never know where a single connection is going to lead to. Where you can find Max Website: http://www.maxpodcasting.com (www.maxpodcasting.com) Wild Business Growth Podcast: https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV (Spotify) Want the full transcript-click here!
In today’s episode of the podcast, I talk about how to get clients for your business. There are lots of different ways you can do this depending on who you are and what business you have, so here are some suggestions you can try. KEY TAKEAWAYS COVERED IN THE PODCAST · We can often busy ourselves with stuff that just isn’t moving things forward. · It is important to prioritise the important bits that help to get more clients and make money. · Write a list of people you know who may be a good referral for work and a list of people who would be a perfect client for you. · Let your existing clients or past clients know that you have some space available. · “Do you know anyone who may need some help with [Your Service], if so please could you introduce us?” · Getting clients is a number game – you will get a percentage of the people who interact with you to actually buy. · Referrals are simply your client telling someone they know that you exist. · Ask your network to share your content and help spread awareness. · Be proactive – no one is sat waiting for you to do something to share it with their audience, but if you ask them, they would be happy to. · Pick out some of your ideal clients – approach them and start a conversation. · Connect with your ideal clients on social media and engage with their content so they can see you exist. · Email lists are there when we need them – send something that says you have a space and that you are taking on clients. · People may assume you are too busy, so sometimes we need to be honest and say we are looking for a client. · Advertise spaces on social media and tell people what you offer. · Be more obvious and forward. · Keep an eye on Facebook group T&Cs to make sure you’re not breaking any. · Join Facebook groups where your ideal customers hang out – interact, offer advice, answer questions. · Offer a free discovery call or part of your offering that gives people a tiny taste of what you do – show your value and don’t give away too much. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… We have to put ourselves out there and be forthcoming when we need more clients. Go out and try some of the suggestions today and see where they take you! HIGHLIGHTS YOU SIMPLY CAN’T MISS · Being busy but not moving forward – 03:08 · Client Referrals – 06:16 · Tapping into your network – 09:47 · Reaching out to ideal clients – 11:28 · Emailing your list – 13:17 · Say it on social – 15:11 · Facebook groups – 16:20 · Offering a free call – 17:18 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://www.amazon.co.uk/Will-Make-Boat-Faster-Olympic-winning/dp/1838592962/ref=pd_lpo_14_img_0/260-4681326-8185100?_encoding=UTF8&pd_rd_i=1838592962&pd_rd_r=eff06594-25e7-4bb7-bac1-94a7796b8845&pd_rd_w=zLovu&pd_rd_wg=2Mn0Z&pf_rd_p=da0677f5-a47b-4543-8b54-10be576b8f26&pf_rd_r=RQ1JY7XWEPT3JARTMPWH&psc=1&refRID=RQ1JY7XWEPT3JARTMPWH (Book – Will it make the boat go faster)? Want the full transcript-click https://teresaheathwareing.com/wp-content/uploads/2021/03/Podcast-Transcript-176.pdf (here!)
This week’s Small Business Superstar is Vardeep Edwards from The Branding Fox. A little bit about Vardeep’s amazing business…Vardeep designs brand identities for mainly female business owners. Vardeep has been a graphic designer for over 20 years now and has freelanced since 2006. Vardeep now focuses on branding and logo design. What one marketing thing made a difference to their business? Going on video every day for 30 days via Instagram stories! Vardeep spoke about who she is, what she does, her background. She told her audience it was what she was going to do which held her accountable. A little something every day towards her goal really made a different. What difference did it make to them and their business? There was a great reaction and lots of engagement. Vardeep stuck to it for the 30 days and people loved it. It made her audience more personal with her, as if they knew her better. Led to Vardeep speaking in front of other people’s audiences which led to knew conversations and then sales! Where you can find VardeepWebsite: http://www.thebrandingfox.com (www.thebrandingfox.com) Instagram: https://www.instagram.com/thebrandingfox/ (@thebrandingfox) LinkedIn: https://www.linkedin.com/in/vardeep/ (Vardeep Edwards) Facebook: https://www.facebook.com/thebrandingfox (@thebrandingfox) Want the full transcript-click https://teresaheathwareing.com/wp-content/uploads/2021/02/Podcast-Transcript-175.pdf (here!)
Today’s episode of the podcast is an interview with Christina Jandali who is a confidence-boosting, cash creating, business growth strategist who helps course creators build a raving fan base so they can sell through Facebook groups. We talk all about starting and managing Facebook groups, how to grow a Facebook group, and what content to post in your Facebook group. KEY TAKEAWAYS COVERED IN THE PODCAST You can create the culture that is going to happen inside your group – you set the rules. You can choose to allow promotion or not within your group – it is important that the people promoting are also engaged and giving in the group. Once your Facebook group starts to pick up pace in terms of growth, Facebook naturally shows your group to more people and then your group grows even faster with less effort. When you first start a Facebook group, you will have to personally reach out to people to let them know about it and ask them to join. As well as giving value in your group, we also have to remember it is a business tool and we can’t just give out free content constantly. Your Facebook group is like your digital living room – people can come inside, relax and get to know you better. The purpose of a paid Facebook group is to give support to your members to execute the content in your paid programme. The purpose of a free Facebook group is to evoke desire and demand for your paid offer. If we put too much into Facebook groups (eg. How to), it can be overwhelming. Your group should bring people on a buyers journey to move them through to the buying decision. Types of content to put in your free Facebook group: Consider your sales system – your biggest priority is to promote your webinar, video series, challenge etc. Look at your core weekly content that is going to start conversation or demand for your sales system (eg. A live stream). Then we look at content that will start conversations surrounding the weekly content you are doing. Get to know what level your members are at. Start with the end in mind and then work backwards. If you want to build and scale, you have to bring people into a shared experience and a container that is going to move them through your sales system. It’s hard to get know for one thing if your group is all over the place. Asking questions and giving shared experiences creates community and connection. Facebook groups work for 3 different types of people: Those who are in the early stages of getting started – they know who they want to serve but may not know what they want to offer yet. Those making sales here and there but they want to see some consistency. Those doing well with their launches and campaigns and want to enhance the experience they are creating. If you are not going to be consistent in showing up, don’t open a group. It takes time to run a successful Facebook group and you have to value the connections and relationships. The larger your group, the lower your percentage of engaged users will be. There is no optimum size for a Facebook group – it is different for each person. It is important to make sure your members align with who you want to serve. In a paid group, you need to claim ownership and lead your group by being present. You don’t have to do absolutely everything in your free Facebook group, but you need to build the group up enough first with your voice. You can look at your Facebook group insights and see who are your active members. True measure of engagement is people observing, clicking ‘read more’ and watching videos. Make sure your active members are at least 50% compared to your overall amount of members. Facebook groups have changed a lot in recent years.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… It’s not about being number 1 in the world, but it is about being number 1 in your ideal client’s world. HIGHLIGHTS YOU SIMPLY CAN’T MISS · An introduction...
This week’s Small Business Superstar is Jenn Boyles from JB Direction Design. A little bit about Jenn’s amazing business…Jenn is a graphic designer, web designer and branding expert. Jenn specifically works with holiday rental owners to help them achieve more direct bookings with their website and marketing. What one marketing thing made a difference to their business? Finding a Niche. Jenn chose to niche during the first UK lockdown. After many years’ experience of being a holiday rental owner herself, Jenn decided to help other owners with her skills. What difference did it make to them and their business? When putting content out there, you can get right into their head as you really know who your audience are. You are not just shouting at the world, you are speaking directly to your target audience. Where you can find JennFacebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals (Marketing Hub for Holiday Rentals) Facebook: https://www.facebook.com/jbdirectiondesign (@JBDirectionDesign) Instagram: https://www.instagram.com/jbdirectiondesign/ (@JBDirectionDesign) Website: http://www.jbdirectiondesign.com (www.jbdirectiondesign.com) LinkedIn: https://www.linkedin.com/in/jennboyles/ (Jenn Boyles) Want the full transcript-click https://teresaheathwareing.com/wp-content/uploads/2021/02/Podcast-Transcript-173.pdf (here!)
In today’s episode of the podcast, I give you some practical tips you can implement into your business surrounding testimonials. I tell you why they are important, how to get them, how to get good ones, what questions you should ask and so much more! KEY TAKEAWAYS COVERED IN THE PODCAST· Only 20% of people actually complete online courses they purchase. In my latest http://www.teresaheathwareing.com/buildmylist (Follow Along Build My List) course, 80% of the people who took part finished it! · Testimonials are so important for businesses because they build trust for potential customers. · Testimonials have evolved – you used to be able to do just put anything on your website and there wasn’t much proof. However, we now need that proof to be stronger that someone real has written it and experienced the product or service. · There are lots of different types of testimonials: o Written (includes name and business name) – these are the most basic type and you should always make sure to ask people that you can share them, along with their name and business name. o Written testimonials with photos are great because it shows it is a real person who has said it. o Social media testimonials – make sure you include a photo of them and tag them in your post. o Recommendation on LinkedIn – comes straight from their account so it instantly connects the testimonial to a real person. o Video testimonials – really important and effective. This can be mutually beneficial as if you share it on your platforms, they are getting exposure to your audience. You could ask them a question in Zoom and then edit the recording so it is just their answers. o Social Proof – someone saying something about you on their own social media. This is brilliant because they are sharing to the world how wonderful you or your product so their audience is getting to see it too. Social proof is also great because you then have content you can use and share. · Every time someone shares something about you or your product, screenshot it and pop it in a folder – you can then use them as testimonials. · Encourage social proof – ask for it, incentivise them with something like a prize draw, share any social proof you get. · Try to get testimonials that mention each of your products or services. · You should offer a variety of different types of testimonials. · If you don’t have any existing testimonials for a new product/course/service, try to use a testimonial you have with similar features or general ones about you and how you are to work with. · You have to give people a structure to follow when asking for a testimonial to make sure you are getting the right stuff out of it. · You need to make it as easy as possible for someone giving you a testimonial. · Things to ask for in your testimonial: o How did you feel before… o What inspired you to buy this product/course/service? o What made us stand out? (Why did they pick you) o What was the best thing about… o Why did they love working with you? o What did they get at the end – the result? o Why would you recommend to someone else? · Your task: Think of 3 customers you know loved what you did – ask them for a testimonial. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Most of your customers will be happy to give you testimonials, they just need a nudge in the right direction. Make it easy for them by encouraging them and giving them a structure to follow.HIGHLIGHTS YOU SIMPLY...
This week’s Small Business Superstars is Fifi Mason who is a personal brand and a visibility coach. A little bit about Fifi’s amazing business…Fifi helps introvert business owners to figure out who they are in business, their core principles of their brand, their positioning, who they want to work with, finding a niche and what makes them different. As well as getting their personality across and the look and feel of everything they put out, helping them to have confidence to show up. What one marketing thing made a difference to their business? The Quietly Successful Summit. A free virtual summit – 5 days for introvert business owners to grow their personal brand. 25 speakers talked all about various topics such as mindset, visibility, sales and productivity. It took 3 months to plan and set up!What difference did it make to them and their business? The summit quadrupled Fifi’s email list. Fifi connected with a lot of people in her industry who she is now collaborating further with. After the summit, Fifi gained new clients and it has a positive impact on her income. Where you can find FifiLinkedIn: https://www.linkedin.com/in/thefifimason/ (Fifi Mason) Website: http://www.fifimason.com (www.fifimason.com) Next Summit - Quietly Influential Summit – 15th – 19th March. Want the full transcript-click https://teresaheathwareing.com/wp-content/uploads/2021/02/Podcast-Transcript-171.pdf (here!)
Today’s episode of the podcast is an interview with Fara Rosenzweig who is head of content at ManyChat. We talk all about ManyChat as a chat marketing platform that allows business owners to create engaging, meaningful conversations with customers. KEY TAKEAWAYS COVERED IN THE PODCAST · ManyChat is a chat marketing automation platform – Using Facebook Messenger API to create an automated conversation. · This gives you the technology to have seamless conversations via messenger with your audience. · ManyChat also offers chat marketing through email and text. · ManyChat allows you to set triggers and rules so you don’t bombard your audience. · ManyChat can be a stand-alone email platform or integrate with your existing one. · When you use ManyChat, you build the conversation into the platform so you can make the copy adhere to your brand. · You can take the automated conversation to a human advisor. · Automation is great for saving you time and help your audience get answers quicker. · Automation also helps take your audience on a journey and allow them to instantly buy. · The whole situation right now is exhausting – everyone is trying to fight to be seen and grow their business. This time is also an opportunity to pivot and try something new that you hadn’t thought of. · You have to deliver value in order to stand out. · Everyone offers something, what can you offer? · Chat marketing is instant – people who want to buy are able to do it right there and then. · You can also offer content within chat marketing to get more people to see it. · People have to opt in to receive broadcast marketing messages via chat bots. · If you are going to send broadcasts via chat bots, you need to check the fine print on Facebook – you cannot do certain things. · As a solopreneur, you can’t do it all – there is software out there that can help you! · ManyChat also offers a tool to respond to comments on Facebook for you. · Think about how you want to communicate with your audience. · You can still get your personality across via your messenger bot. · It takes time to figure out and set up your messenger bot but it is so worth it! · Messenger bots are another way to communicate with your audience to add to your tools. · Set yourself up for success and outrank your competitors. · Have the conversation where your target audience is. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… As a solopreneur, you don’t have to do it all on your own! You can deliver better conversations and add value to your audience by using ManyChat. HIGHLIGHTS YOU SIMPLY CAN’T MISS · What is ManyChat? 05:22 · Email marketing with ManyChat 12:45 · How bots are used in automation 15:20 · The advantages of automated conversation 18:30 · Chat marketing in today’s social media world 23:51 · Chat marketing performance 31:02 · Your voice, but automated 40:32 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE http://www.teresaheathwareing.com/buildmylist (Build My List Course ) - Cart opens next week! https://manychat.com/ (ManyChat)
This week’s Small Business Superstars is Phil King who is a freelance voice actor, supporting actor, photographer, and audio engineer. A little bit about Phil’s amazing business… Phil is primarily a voice actor but over the last 12 months, Phil has had to extend his business due to the current situation so has been helping creatives with their podcasts and actually edits this podcast too! What one marketing thing made a difference to their business? Found a course by Jonathan Tilley who helps creatives get online – the course was to build your email list. He then spend time researching people who may need a voice actor and personally reached out to them to introduce himself and get to know them better. The important thing about the emails Phil sent is that they were all personalised with the research he had done. Phil also created a side hustle – The Podcast Assistant which was for a separate target market to what he was previously doing. Phil then decided to do my Build Your List course and created tailored lead magnets to get his new list started. What difference did it make to them and their business? It was a hard slog and a long time on the internet every day but it worked – it gave Phil the client base he has today who often return for repeat business. Where you can find Phil Website: http://www.kingsvoice.co.uk (www.kingsvoice.co.uk) http://www.mypodcastassistant.com (www.mypodcastassistant.com) Instagram: https://www.instagram.com/philipbrettking/ (@philipbrettking) https://www.instagram.com/podcast_assist (@podcast_assist)
In today’s episode of the podcast, we are talking all about the latest social media platform, Clubhouse. I explain what the platform is, how to get started and whether you should be using it for your business. KEY TAKEAWAYS COVERED IN THE PODCAST · Clubhouse is an audio-only app. · You can follow people on Clubhouse and people can follow you. · The content you post and consume is all audio and live. · You have to be invited to Clubhouse by an existing member. · Clubhouse is currently only available to iPhone users. · You can link your Instagram to your Clubhouse profile. · The bio section on Clubhouse is quite long – put your most important information in the first 3 lines. · The confetti canon emoji means you are new and stays for 7 days. · Clubhouse consists of lots of rooms with talks happening – a bit like a conference or online event. · The feed is like a corridor – showing you all the rooms going on at that point. · Each room has a stage with speakers (microphone emoji) and a moderator (green star emoji). Then you can see all the people who are listening. · If you are not on stage, you just listen. · Clubhouse can play whilst you are in other apps. · To leave the room, click “leave quietly”. · There is an option to raise your hand when you are in a room which means you can speak and join the stage. · Clubhouse is a very relaxed way of speaking on stage. · If you are nervous to speak on screen, Clubhouse is a great way to get started as you don’t have to show your face. · There are lots of big experts in Clubhouse and you could get an opportunity to speak with them. · Clubhouse is designed to create conversation and ask questions. · Clubhouse is a good way to get in front of other people’s audiences and collaborate. · You cannot save the content on Clubhouse – no replays or editing. · There is no other way to engage with someone apart from going into rooms. · You don’t have to be doing everything – spend as much or as little time you can in there, and don’t feel like you have to be on it. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Give Clubhouse a try, but don’t feel like you should be spending a huge amount of time on it if you don’t have that time available. HIGHLIGHTS YOU SIMPLY CAN’T MISS · What is Clubhouse? 5:00 · How to get started on Clubhouse 6:13 · What can we use Clubhouse for? 11:59 · The quirks of Clubhouse 14:29 · Should I be using Clubhouse? 18:54 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE http://www.teresaheathwareing.com/buildmylist (Get on the waitlist for my “Build my List” course)
This week’s Small Business Superstars is Jennifer who is an author and advocate for domestic abuse. A little bit about Jennifer’s amazing business…Jennifer’s book is all about emotional abuse and cohesive control, after experiencing this first hand. Jennifer also runs a small business networking membership called Latte and Live. What one marketing thing made a difference to their business? Facebook groups. Jennifer has used Facebook groups multiple times in her business. Most recently, at the start of lockdown Jennifer set up a networking Facebook group for small businesses. This then turned into regular Zoom calls and since then they have also done some pop up shops and it has become a real hub for businesses.What difference did it make to them and their business? The group now has 4.5k members (3.5k active). From the community that had been built, Jennifer formed a membership and got 50 members in the first month. 99.5% of the founding members are still with them today and it has continued to grow. Where you can find JenniferBook: https://www.amazon.co.uk/Isolation-Junction-Breaking-isolation-emotional/dp/1535487569 (Isolation Junction) Website: http://www.latteandlive.com (www.latteandlive.com) Facebook: https://www.facebook.com/LatteandLive/ (@latteandlive) Instagram: https://instagram.com/latteandlive/ (@latteandlive)
This episode of the podcast is an interview with the lovely Phylecia Jones who is a speaking expert. We talk all about speaking during the current climate and how the industry may look post-pandemic, finding your audience through speaking and the importance of being a speaker in your industry. KEY TAKEAWAYS COVERED IN THE PODCASTSpeaking is the best way to show authority inside your business – you are the instant expert. Speaking allows you to go from 1:1 conversations to 1 to many. Speaking gives you credibility and you can show off your speaking gigs on your website. You can learn to become a better speaker, but speaking on stage is not meant for everyone. Full-time speakers had to pivot when the pandemic hit when they could no longer speak on stage. Speaking online is not the same as speaking at real-life events – you have to adapt. If you pre-record a talk for an online event – repurpose that content and create a new online course. Now is still a good time to get into speaking – there are plenty of opportunities out there. Keep applying for events – they may switch in-person events to hybrid or online. Even in the current climate, there is a lot of opportunities for us as speakers to market our business. Switch your mindset – frame it as a webinar and present it differently. 2021 is the year to get everything together – update your equipment, revamp your topics (make them relevant), update your website. Now is the time to refresh – next year there will be companies with budgets and a lot of people wanting the in-person experience. Right now, you have to be flexible as we don’t know if events will go ahead/be taken online. The turnaround for speakers is also a lot shorter in the current climate – be fast and be ready. You have to make pitching a priority this year. Add photos of you speaking online and your equipment to your speaking page. Showcase you are available for virtual speaking and training.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Make sure you are showing that you can do virtual talks and training, as well as in-person training.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Phylecia – 06:15 The importance of speaking for marketing your business – 08:15 Is speaking open to everyone? – 09:47 Being a speaker during the pandemic – 12:25 Speaking online – 16:19 Is now a terrible time to think about being a speaker? 26:01 Applying for speaking in the current climate – 33:49 Updating your speaking page for online – 37:02 Clubhouse for speakers 45:25
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttps://www.phyleciajones.com/about/ (Check out Phylecia) Want the transcript-click here!
This week’s Small Business Superstars is Jan Park from Blue Florist. A little bit about Jan’s amazing business…Blue Florist is a flower shop based in Shifnal who sell beautiful bouquets and house plants. What one marketing thing made a difference to their business? Jan did two things! Firstly, a competition and secondly, a video! The video was “How to look after your house plants”. Jan showed her face to her audience who were missing her in lockdown!What difference did it make to them and their business? Jan has such a great response and then made more! The video was really relatable to people at the time as everyone was in their house and couldn’t really do anything. It kept Jan in front of her audience even when she couldn’t open her physical shop and meant she could keep putting content out during lockdown. Where you can find JanWebsite: http://www.blue-shifnal.co.uk/ (http://www.blue-shifnal.co.uk/) Facebook: https://www.facebook.com/janparkblue/?fref=ts (@janparkblue) Instagram: https://www.instagram.com/blueflorist/ (@blueflorist) Transcript below Hello and a very warm welcome to this Thursday’s episode of the Small Business Superstar. As always I am here with another amazing small business owner and this one is awesome. You’re going to love it. So welcome to the podcast, Jan Park. How are you doing Jan? Jan: Oh, I’m great. Thank you. Teresa: Good. Good. I am so excited to have Jan here. Jan is actually a member of the Academy, but Jan’s story is so good. You’re going to love it and such great results. Honestly, Jan was like my poster girl throughout the whole of the summer. So where, so this is brilliant. I’m so glad that you’re on still got as, but Jan explained to my lovely audience who you are and how you got to do what you’re doing today? Jan: Well goes back quite a long way. Um, so when I was at school, I wanted to study art. I was told art can’t possibly make your living. So go away and be a nurse or go in the army or Teresa: Something more sensible. Jan: Yeah. Typical careers advice. Um, I very fortunately got married when I was 18 and I’m still married to the same person. Um, so that kind of changed my direction a bit. So I had my children and then I had a huge operation that went very wrong and they told my husband I wouldn’t leave. And, um, obviously I did, but that really was a huge wake up call for me. Um, I was 28. I had two little children and I came out of that and I thought, “Cool. That was a bit close.” Um, I’m going to follow my dreams. Teresa: Wow. Jan: So I started my training then having left school at 15 and gone into retail, which I absolutely loved. Um, but I was always making, I was making my own clothes from the age of 11, um, and creating pieces of artwork and people were buying them when I was a kid, you know? Teresa: Amazing! Jan: Um, yeah. So it’s been an arty sort of life, which has taken me in various directions, but ultimately I did a textile, um, design qualification, which took four years. And then I did my art degree. So anything, although I’m now a florist, mainly anything that’s kind of art based or design based or style based, I find relatively easy to achieve good result. Teresa: Yeah. Yeah. Lovely. And how, like, imagine. If you hadn’t have had that operation and it had gone wrong, like, there’s this, there’s this saying that I hear a lot and sometimes I totally am on board it. And sometimes I think, well, it’s not always that clear cut, but it’s, it talks about you are 100% responsible of what happens to you and everything happens for a reason. And if you hadn’t have gone through that though, at the time that was looking scary. You wouldn’t be where you are today, if that hadn’t have happened. So that was a really good thing that that happened. Jan: Also since then, I’ve really taken responsibility for what has happened to me in my working life and my career. Um, so I I’ve made some tough decisions. I’ve turned down some...
This episode of the podcast is all about why you need an email list for your business. I talk you through the 5 main reasons why they are so important. KEY TAKEAWAYS COVERED IN THE PODCAST· The first reason you need an email list is to connect with your audience. · Email marketing is another route to your customers that you don’t want to miss. · When you email your audience, it feels very personal. · Email marketing is a two-way connection – your audience can reply to you and connect. · You do not own your social media followings – so we can’t rely on them. · Social media platforms are constantly changing in terms of the amount of people seeing our posts, so we need to have a backup. · Email marketing can drive traffic to your website which helps your ranking on google. · If people are being driven to your website, they are looking at your stuff and finding out more. · You can encourage your audience to click links via email to take them back to your website. · Denise Duffield-Thomas – her sales are only ever around 1% of her email list. So her objective is to increase her list – the bigger her list, the more sales. · When someone joins your email list, you can really nurture them – giving them value, letting them get to know you better and build that trust. · There is more chance of your audience seeing your content if they are on your email list, as well as following on social media. · Email marketing allows you to tag your customers so you can build a profile of what they have previously bought, opted into or engaged with. · Tags are a great way to segment your audience which you can’t do on social media. · People like to know you know a bit about them – more tailored content. · Different email systems differ in cost and ability. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Do not put all your eggs in one basket! Having an email list is a great way to be able to market to and connect with your audience. We cannot just rely on social media for this.HIGHLIGHTS YOU SIMPLY CAN’T MISS· Reflecting on my ‘build my list’ course – 01:55 · Connecting with your audience – 06:21 · You can’t rely only on social media – 09:03 · Email can increase your web traffic – 12:03 · Email marketing = more sales – 13:24 · Segmenting your audience – 17:30 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttp://www.teresaheathwareing.com/buildmylist (Join the build my list course waiting list)
This week’s Small Business Superstars is Alice Jennings who is a small business consultant. A little bit about Alice’s amazing business… Alice helps small business owners to find the right systems and structures, to make running their business easy and give them more time. What one marketing thing made a difference to their business? Alice gave all her clients a “panic button” – a 20 minute slot in my diary, whatever the problem is, she will stop what she is doing and fix it.Alice was about to go on holiday and wanted a quick cash injection so packaged up 3 panic buttons for £99 and sent this out to her email list and had a great response! What difference did it make to them and their business? Extra cash to have gone on holiday with. Not all the panic buttons got used but people seemed to like that they had them. It also opened Alice up to a world of people who may have then used her other services. Where you can find Alice Website: http://www.alicejennings.co.uk/ (www.alicejennings.co.uk) Facebook Group: http://www.alicejennings.co.uk/sorted (@Sortedsystems) Facebook: https://www.facebook.com/alicejennings.co.uk/ (@alicejennings.co.uk)
In this episode of the podcast, I have the amazing Jane Travis who used to be a councillor and now helps other counsellors with their marketing. Jane is a very good friend who has really supported me through some really difficult times and I knew she would be the perfect person to bring on and talk about this topic. Today we talk all about mental health and my own struggles I have experienced and hidden up until now. KEY TAKEAWAYS COVERED IN THE PODCASTI have suffered with anxiety for around 14 years now. When you are a perfectionist, anxiety can be triggered when something happens that is out of your control. Many people may experience mental health problems and you would never know from looking at them or talking to them. If everyone keeps their struggles to themselves, this can lead to isolation and feeling embarrassed/ashamed of this. We have to find a way to keep going but we also have to be able to say “I need some time off” – you can give yourself permission to stop if you need to. Anxiety is very common – it affects us all in different ways. Sometimes when we get angry, it’s an accumulation of everything else that has gone on. Anxiety and anger are really closely related – the feelings we have are similar. Instead of judging yourself when you react to something, turn it on its head and question why you may have reacted like that. If you take medication, attach it to something you do every single day without fail and you won’t miss a day. Self-care is something we can do every day that can really help. Don’t judge yourself and be so hard on yourself. Personal development can be really key in how you feel in yourself. You learn right up until the day you die. There are always so many new things to learn. Mindfulness is doing activities that take you out of your normal headspace – takes your brain from thinking about everything that’s going on. We all show our highlights – very little of us show the bad days. Just because people show up in a certain way, doesn’t mean we have it all sussed. If you haven’t suffered with some sort of mental health, it’s hard to understand why someone can’t just do that thing. People only judge because they can’t understand how difficult it can be. There are always going to be people who have a critical view of things, what is important is that you look after yourself and get the help you need so you can get on with your life. You don’t have to struggle with anxiety for the rest of your life – you can get help. Counselling is looking at the reasons you are anxious in the first place – once you have worked that out, you can move forward in a different way. “This is a process, I will come out of it”. Counselling is the best self-care EVER.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You have serious moments and then you will have laughter!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn Introduction to Jane – 02:28 Opening up about mental health – 04:53 Taking time off work due to mental health – 12:03 Anxiety – 17:25 Medication – 27:40 Self-care – 31:44 Mindfulness – 35:37 We are all in this together – 38:57 Judgement – 45:13 Getting help – 46:58
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttps://growyourprivatepractice.co.uk/ ( Jane’s Membership Group) https://www.instagram.com/growyourprivatepractice/ (Say hi to Jane on Instagram) https://www.janetravis.co.uk/podcast/ (Jane’s podcast) Want the full transcript−click https://teresaheathwareing.com/wp-content/uploads/2021/01/Podcast-Transcript-162-1.pdf (here!)
This week’s Small Business Superstars is Dr Sarah Goulding who is a GP and a coach for doctors specialising in career change and wellbeing. A little bit about Sarah’s amazing business… Alongside being a GP, Sarah mentors and supports GPs, is an appraiser and also teaches GPs on their training scheme. What one marketing thing made a difference to their business? Putting herself on camera and telling a story! Sarah started a new series on Instagram, talking to her audience about burnout and posted 5 videos with some stories in-between. What difference did it make to them and their business? The videos attracted a lot of attention from people who could also relate and then people started to ask Sarah to do talks. The videos have really helped Sarah’s audience to get to know her better and realise she is a human just like them too! Where you can find Sarah Website: http://www.drsarahgoulding.com (www.drsarahgoulding.com) Instagram: https://www.instagram.com/drsarahgoulding/?hl=en (@drsarahgoulding)
Today’s episode of the podcast is an interview with the lovely Roger Cruickshank who was in the Royal Air Force alongside my husband as a fighter pilot. Roger also skied in the REF ski team and went on to actually ski in the winter Olympics! We talk all about mental health, the importance of speaking about it and raising awareness, and combating the stigma attached to mental health. KEY TAKEAWAYS COVERED IN THE PODCAST · Everything happens for a reason, you just have to let it go and accept it. · Acceptance is part of healing. · If you don’t really feel it, you will never accept it. · We learn more from storytelling and remember information better. · Having a clear vision of where you are going and what you are doing, keeps your mind focused on the end goal. · We need to set our goals and visions to know where we’re going, otherwise we’re just going to flounder. · The mind is very fragile and we have to work hard to understand it. · It is so important to normalise conversations surrounding mental health and the way we feel. · Creating an environment for everyone where people can speak openly and honestly about their feelings and emotions is so important. · We need to speak about mental illness in the same way we talk about physical illness. · We all have mental health issues – it is on a sliding Grey scale, sometimes good and sometimes bad. · Mental health changes on a daily/hourly rate, the same as our physical health. · We need to get better at the language surrounding mental health. · You can still hold your own, but tell someone if you are having a bad day and the reasons for that. · Need help? Text SHOUT to 85258 for immediate support or give Samaritans a call. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t be afraid to speak out about how you are feeling and ask how other people are feeling. Everyone is fighting a battle and the more open and honest we are, the more people we can save. HIGHLIGHTS YOU SIMPLY CAN’T MISS · Roger’s journey so far 05:11 · Resilience – getting back up when you get knocked down 12:40 · Being Recognised for an award 29:32 · The stigma of mental health 33:47 · Losing a loved one to suicide 41:05 · Acceptance with mental health 42:39 · Raising awareness for mental https://www.samaritans.org/how-we-can-help/contact-samaritan/?gclid=CjwKCAiAudD_BRBXEiwAudakX2gWYd5uhCz7PmlTkiZe6_-SS38geR1PgnZJWzS7HtnaSXy-JQw_mRoCPHgQAvD_BwE (health) 44:37 · The importance of setting goals 47:42 · Speaking out about mental health 48:52 · Supporting mental health 1:03:08 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://www.amazon.co.uk/Speed-Sound-Mind-remarkable-making-ebook/dp/B01D0HWCLE (Speed of sound, sound of mind book) https://headfit.org/ (Headfit.org) https://youngminds.org.uk/get-involved/campaign-with-us/heads-together/?gclid=CjwKCAiAudD_BRBXEiwAudakX0iFYQ2HiZcwoByYz3-cxQ_14yzSpIO0taBwxk0Zs9RQNnAgo5qLdBoC_LQQAvD_BwE (Heads Together) https://www.mind.org.uk/?gclid=CjwKCAiAudD_BRBXEiwAudakXxEuuKlKbeWnP1ekDyNkZLAdsaDvkNKz2n1e3StsoZI0XZjcY7rIrRoChz8QAvD_BwE (Mind) https://www.samh.org.uk/?gclid=CjwKCAiAudD_BRBXEiwAudakX97jaTcPFMSt1COa3AzUIW5J7xk9Nok7mYKbxaz_gpBJlayJysfFtBoCwmoQAvD_BwE (SAMh)...
This week’s Small Business Superstars is Abbie Burns from Darley Dance Productions. A little bit about Abbie’s amazing business… Darley Dance Productions specialises in providing dancers and singers for corporate events and entertainment, as well as elite sports. What one marketing thing made a difference to their business? Crowdfunding! After Abbie’s entire business was effected by the pandemic, Abbie decided to use crowdfunding to keep afloat. Abbie offered a link to their Christmas Show they do every year when people donated to their crowdfunding. This meant they could get the money for the tickets in advance, to be able to fund the show, and if they didn’t meet their target, they could give refunds to everyone who had donated. What difference did it make to them and their business? Lots and lots of people got involved and they had some really high profile donation such as Matt Willis from Busted and the chairman of Burton Albion. People were buying the rewards and were so excited about it! They hit target and even better, they hit it earlier than they had planned! They managed to turn the show around in two weeks and it was a huge success. Instead of losing their business in 2020, they went out on a high. Where you can find Abbie Website: http://www.darleydance.co.uk (www.darleydance.co.uk) Instagram: https://www.instagram.com/darleydance (@Darleydance) Facebook: https://www.facebook.com/darleydance/ (@Darleydance) Want the full transcript? click https://teresaheathwareing.com/wp-content/uploads/2021/01/Podcast-Transcript-159.pdf (here!)
In today’s episode of the podcast I talk all about marketing your business without using social media. After some recent changes to Instagram, Facebook and Apple, it is more important than ever that we do not put all our eggs in one basket and look at alternatives to social media marketing for our businesses. KEY TAKEAWAYS COVERED IN THE PODCAST Instagram has changed it’s terms of service – by using the platform you agree to these. They can change their terms and conditions without asking you at any point. Instagram can delete, amend or block your account if you are doing something that is not appropriate or in line with their brand. If you are using direct message pods or bots, Instagram are cracking down on this more. When you upload content to Instagram, you own that content but they have the right to use your content as they wish. Apple have announced they have changed their app tracking transparency framework – going to limit the information that can be exchanged with 3rd This is good from a personal level but from a marketing perspective this means we won’t be able to know as much about them as we previously have (e.g. Targeted ads). Getting in front of other people’s audiences can really help to grow your own audience. Guest blog, interview on a podcast, speak at an event. Where are your customers hanging out? If you are a local business, you could try a flyer drop in your local area.
journorequest on Twitter – journalists who are looking for specific types of people use this for you to find opportunities.
Submit features to publications. Ask if you can do a guest blog on a popular website. Having great content and keywords on your website will ultimately increase traffic and the amount of people who find your website. What content are you putting out regularly – e.g. blog post, podcast etc. Branded merchandise can be a great way to get your message and voice out there – make sure it fits with your business and doesn’t cost too much. Google ads are great for finding customers who are in the market to buy. Google ads are more expensive and more difficult but the people being targeted are actually searching for that term. Google My Business – set this up. You could sponsor an event, podcast, sports team. A sponsorship is usually paid whereas a collaboration is usually mutually beneficial. Collaborate with someone who has the same customer profile as you – event, content, virtual event. Ask your existing audience to promote your content on their social media or leave a review. Use a third party system for reviews – more trusted. You can offer affiliate schemes to existing customers who love you the most to expand your audience. Offer a referral scheme to your customers to get new customers. YouTube is a search engine – different to other social media platforms. You can put content out and grow your audience on YouTube. Try to be on one social media platform of some sort but also look at other options too.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t put all your eggs in one basket and focus all your attention on one marketing platform/technique – if something went wrong with your chosen one it could be detrimental to your business. HIGHLIGHTS YOU SIMPLY CAN’T MISS Why we shouldn’t rely on social media to market our businesses 04:02 Getting in front of other people’s audiences 10:47 Building your email list 12:05 Printed flyers 13:27 PR 15:55 Content creation and SEO 17:49 Branded merchandise 19:02 Google Ads 20:43 Google My Business 21:40 Sponsorships, Collaborations and Competitions 22:02 Asking your audience 23:39 Business directories 25:12 Affiliates and referrals 25:55 YouTube for business 27:45
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://teresa-heath-wareing-b3a9.mykajabi.com/buildmylist (Last Chance to join me for my follow along email list building course!)...
This week’s Small Business Superstars is Sally How from How Fine Designs. A little bit about Sally’s amazing business…Sally is a sustainable jewellery designer who creates meaningful jewellery that is eco-friendly and longer-lasting. What one marketing thing made a difference to their business? Pinterest - a really powerful search engine and amazing for SEO purposes. Some live pinning, some scheduled pinning. Pin things your target audience would like and that are in line with your brand. Pinterest loves it when you are pinning consistently.What difference did it make to them and their business? Pins are evergreen and being rediscovered 3 years later. Went from 9,000 followers to over 180,000 monthly views!! Driving traffic to website and creating sales. Where you can find SallyWebsite: http://www.howfinedesigns.com (www.howfinedesigns.com) Instagram: https://www.instagram.com/howfinedesigns (@Howfinedesigns) Facebook: https://www.facebook.com/How-Fine-Designs-641372215991041 (@Howfinedesigns) Pinterest: https://www.pinterest.co.uk/howfinedesigns/ (How Fine Designs) Want the full transcript? https://teresaheathwareing.com/wp-content/uploads/2020/12/Podcast-Transcript-157.pdf (click here!)
Today’s episode of the podcast is an interview with the lovely Dallin Nead who is the CEO of Content Supply Co and one of the world’s top branding messaging experts. We talk all about how to take your vision for your business and implement this in your marketing and the impact of talking about your vision when finding your perfect customer. KEY TAKEAWAYS COVERED IN THE PODCAST3 step content process – building messaging that connects with your audience, build a marketing plan that works, and create content that fits inside the entire customer experience to build a business from the ground up. Every business needs visibility and authority to grow. The only way to grow this is content. Content can be overwhelming and tiring to users as they see so much of it, on every platform they use. The only way to cut through the noise is to develop a clear brand message. You need to have a clear vision of where you want to take your brand. If you don’t have a vision of where you want to take your brand in the future, you don’t know what to talk about or how to invite your customers into that journey. Decide how many people you want to serve, what sort of household name you want your brand to become, how you want to give back, the amount of money you want to make, or the lifestyle you want to be experiencing. The business/brand we build is to serve not only the world but ourselves and families. Start with your vision and work backwards from there. The customers and audience you attract will likely want a similar future or vision for their life as you do. Content means nothing if there is no clear message in place – the words and language you use is so important. The type of content you post is not as important as the message behind the content and how people receive it. The content we choose will be dependant on how we prefer to show up and how our audience prefers to consume content. The ability to scale your business to a whole new level is dependent on your willingness to show up on video and show your face. Video creates that human connection and builds trust with your audience. You generate traffic with attracting your audience and then they can become a lead. Video gives people a visual medium that give them the chance to interact with you. Don’t over-complicate it! People, problem, perspective, plan, pay-off – theme your story into each. Make sure the content you are putting out will be relatable to your audience. Always have in mind your audience and how they will see your content – turn the mirror back on them.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The ability to grow your business and scale it to another level is entirely dependent on your willingness to show up on video or visual format. HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Dallin 03:24 Content supply’s 3 step process 10:58 Story telling through your content 12:40 Content for your business 18:15 The importance of video 21:10 An example of success 32:06 Overcoming the fear of telling your story 36:10 The 5 p’s formula 37:25
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttps://teresa-heath-wareing-b3a9.mykajabi.com/buildmylist (My NEW email list building course) http://www.teresaheathwareing.com/academy (Join my academy waitlist) Check out Dallin - https://www.contentsupply.com/ (Content Supply Co) Want the full transcript? https://teresaheathwareing.com/wp-content/uploads/2020/12/Podcast-Transcript-156.pdf (click here!)
This week’s Small Business Superstars are Laura Moore and Laura Davies, otherwise known as the two Lauras! A little bit about the Two Lauras’ amazing business…Laura and Laura own The Hub for Social Media Managers – providing support for freelance social media managers to grow their business through a membership and online courses. What one marketing thing made a difference to their business? Email marketing! The Two Lauras made a commitment to email their list once a week in January 2020 and have stuck to it ever since. They send an idea, a tip or hack every Monday their list can implement into their business. Then they went a step further and started to email their list every single day (apart from weekends).What difference did it make to them and their business? People love their emails! They have had brilliant responses and people enjoy the valuable content they offer. When they then sell in an email, their list is very open to this. Since emailing every day, they have seen less unsubscribes, consistently higher open rates and more sales! Where you can find the Two LaurasWebsite: https://thetwolauras.com/ (https://thetwolauras.com/) Facebook Group: https://www.facebook.com/groups/smmhub (@smmhub) Transcript below Hello, and a very warm welcome to this week's episode of the podcast. How are you doing? Oh, it's not this week's episode. I keep saying that all the time. I keep saying this week's episode. It's the second episode of the week. It's the Thursday episode. You're probably thinking, is it a Monday again? No, we're on Thursday. It's nearly the weekend. Okay. So this week's episode, I have the very lovely Laura Moore and Laura Davis, otherwise known as the Lauras. Hello, ladies. And welcome. Lauras: Hello Teresa: Oh, that was very well synchronized. Thank you very much. That was excellent. And we're going to have this the whole way through. Don't ask a question. I want you both answered at the same time. So I'm really excited to have you ladies on stage because I have worked with you and your business is pretty amazing and you are pretty amazing at what you do. And I often talk to you, I've gone on a complete side already, but I often talk to you about the fact of there's two of you. And I always wonder about the two person perspective in terms of, I feel like because there's two of you, you're so much more organized. You're so much more productive. You're more motivated their faces and not saying they agreed. But I honestly genuinely do think that's the case. So what you guys have achieved in the short space you have is immense. So let me zip it up. And one of you, both of you, however you want to do it, tell us how you got to do the thing that you do today. Lauras: Um, so we, um, have a business called the hub social media managers, which we set up as we were both freedoms, social media managers, and ads managers, um, and we know that there was a gap in the market. Really. We wanted somewhere where we could go to get support and, um, just for people to understand what it's like to be a freelance social media manager. So we decided to fill that gap really. So we created the hub. Which, um, we support people essentially to grow their business. So we don't teach people how to become a social media manager, but we all support them once they all want to grow their business through our membership and through our Facebook ads courses, et cetera. Um, yeah. So Teresa: for me, what was interesting? Two things, first off, you doing learning about a job and doing it are two entirely different things. Like I did a marketing degree. I can tell you that first day I walked into my first marketing job and they said, "You want to fax that thing and you want to do some franking." I was like, "Sorry, where's the strategy I'm putting together? Uh, where's this, this, this?" Like, it's so different. So I think to, to...
Today’s episode is all about planning your marketing for your business next year. KEY TAKEAWAYS COVERED IN THE PODCAST · When you are a business owner, it is important to know where you are heading. · List the key activities you need to do in order to achieve your goals. · Think about all the things that will be coming up for the whole year and what may affect your business. · Think about your marketing activities you want to do throughout the year and then plot steps throughout the year. · If you are launching a new project, work backwards from the launch to get everything sorted. · Take into consideration the things you know will be coming up in the year and work around them when you know you are quieter or busier. · Have a brainstorm for each month. · Add in your lead magnets through the year to promote them and grow your list. · Do one quarter at a time – more flexible. · Write a campaign to-do list for all your new launches/products – helps to put everything in a practical order. · List any possible obstacles – how could you overcome them? · Think about what you want to achieve from each campaign and how you will measure this. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Have a plan but be flexible with it!HIGHLIGHTS YOU SIMPLY CAN’T MISS · My brand new email list building course 01:28 · Planning your marketing for 2021 06:05 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE https://teresa-heath-wareing-b3a9.mykajabi.com/buildmylist (My NEW email list building course) https://teresaheathwareing.com/marketingplanning2021 (Download my 2021 Marketing Planner) http://www.teresaheathwareing.com/academy (Join my academy waitlist) http://www.teresaheathwareing.com/90days (My 90-day program) https://teresaheathwareing.com/captivate-podcast/6-top-tips-to-ensure-you-plan-a-successful-marketing-campaign/ (Listen to my Campaign Planning episode) http://www.teresaheathwareing.com/campaign (Download my Campaign Planner)
This week’s Small Business Superstar is Roseanna from Roseanna Croft Jewellery. A little bit about Roseanna’s amazing business… Roseanna specialises in jewellery for you design, creating jewellery for lots of different chapters in women’s lives. Roseanna uses both traditional and modern techniques to make her bespoke jewellery, as well as redesigning old jewellery. What one marketing thing made a difference to their business? Being visible – using PR to speak to journalists and be a podcast guest including an appearance on the Financial Times podcast! What difference did it make to them and their business? When you are visible, people see you as an expert in your field and people get to see you more which in turn creates sales. You are being put in front of other people’s audiences which will increase your brand awareness and sales. Where you can find Roseanna Website: https://www.roseannacroftjewellery.com/ (www.roseannacroftjewellery.com) Facebook: https://www.facebook.com/RoseannaCroftJewellery (@Roseannacroftjewellery) Instagram: https://www.instagram.com/roseannacroftjewellery/ (@Roseannacroftjewellery)
Today’s episode of the podcast is an interview with the brilliant Rob and Kennedy who are the creators of Response Suite and complete email marketing gurus! We talk all about email marketing, giving value to your list, training your audience, and how to send DAILY emails to your list. KEY TAKEAWAYS COVERED IN THE PODCASTThe best way to become good at something is to do it more often! If all we ever do with email is promote to people, there is no good reason for them to open your emails (unless they are in that moment of want to buy). There needs to be value in emails to give people reason to open. You should enjoy and value sending emails, and your list will enjoy and value receiving them. If your emails are sporadic, it feels random. Show up more often and be in as many places as possible. Email marketing doesn’t replace social media but you can repurpose your content via email too. Aim for every email to have at least two pieces of value and one offer in it. Tell a story, give them a lesson/moral from the story then make an offer. Telling your audience about your life will build rapport and engagement. An email subscriber doesn’t know if they are in a campaign or your broadcast emails. People just want you to show up when you say you’re going to. The minute you start to email more regularly, you will have more engagement. When you hit send on your email marketing platform, all the other email systems know what your open rate and engagement rate is. Then they have the ability to move you down in priority. The people who are not opening your emails are critically damaging your ability to deliver emails to those who do want to receive. If people on your list are not engaging, they are not getting the value from your emails and you are not getting any sales from them, so they need to be removed from your list. Click tracking in your emails is very important as this is accurate. We have to train people to interact with our emails. There should be a CTA (call to action) in every email where there is a positive reward for them clicking it – this will in turn make them click more! Ask for some kind of interaction in each email. Getting a reply from one of your email subscribers is a really good way of showing the email providers you are valuable. The problem with open/closed carts is that when it is closed, people don’t have anything to buy so you can’t turn your subscribers to sales.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Tell your subscribers a story, then a lesson, then make an offer.HIGHLIGHTS YOU SIMPLY CAN’T MISSA brand new follow along course coming soon! 01:38 An introduction to Rob and Kennedy 16:55 Turning a bad situation into a positive 21:30 The old fashioned way of email marketing 27:16 The new way of email marketing 30:16 How to send daily emails to your list 33:49 Onboarding emails for your list 44:01 Weekly emails to daily emails 46:33 Dealing with spam complaints 49:19 Cleaning your email list 51:52 The phycology behind communicating with your list 56:32 Email marketing for open/close carts 1:03:45
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttps://teresa-heath-wareing-b3a9.mykajabi.com/buildmylist (My NEW email list building course) https://www.emailmarketingheroes.com/ (Check out Rob & Kennedy!) http://www.teresaheathwareing.com/academy (Join my academy waitlist) Transcript below Good morning and welcome to this week's Monday episode of the podcast. How are you doing? I'm good. I just thought then, am I good? Am I okay? Yeah. Now I have all good. I'm a little bit worn out. I think as I started talking, then I thought, well, my voice sounds a bit tired. Um, I don't know about you guys, but I'm ready for Christmas as in, I'm not sure I'm ready for all the stuff I've got to do for Christmas, but I'm definitely ready for the break. And, and I think because I haven't had any time off this year, really, other than three days, literally a...
This week’s Small Business Superstar is Caroline from Hunkington House Kitchen. A little bit about Caroline’s amazing business…Hunkington House Kitchen is based in Shrewsbury offering wedding cakes/sweet treats, and more recently online classes via Zoom for keen bakers. Caroline had to adapt her business after the pandemic affected her wedding cake business and has now started to offer online classes to those who want to bake! What one marketing thing made a difference to their business? Get online! Caroline has expanded her offering by giving her audience a chance to bake along with her via Zoom. Caroline designs and distributes kits and then joins keen bakers online to create their masterpieces. Classes so far have included Christmas Cake, Mince Pies and Christmas Cookies.What difference did it make to them and their business? Caroline has sold out two lots of Christmas Cake classes and sold out the Christmas Cookies class so has added a new date! The online classes have meant that Caroline can reach a much wider audience and be more accessible to those who are not in the local area. Not only has this been a huge boost for Caroline in terms of love and passion, but it has also meant her business has been able to survive this year. Where you can find CarolineWebsite: http://www.hunkingtonhousekitchen.co.uk/ (www.hunkingtonhousekitchen.co.uk/) Facebook: https://www.facebook.com/hunkingtonhouse (@Hunkingtonhouse) Instagram: https://www.instagram.com/hunkingtonhouse (@Hunkingtonhousekitchen) Transcript below Hello and welcome to this week's Thursday episode of the podcast. How the devil are you? I hope you're having a good week. So this week I have on the podcast, the very lovely Caroline from Hunkington House Kitchen. Caroline welcome to the podcast. Caroline: Hi Teresa. How are you? Teresa: I am good. Really good. I think I've just realized I've got lipstick on my, uh, on my face, but other than that, I'm good. So very professional here at, uh, Teresa Heath-Wareing Limited. Um, Caroline, please tell my audience who you are, what you do and how you got to doing the business that you do today. Caroline: Okay. So first of all, thank you so much for having me. I am so excited. Teresa: It's my pleasure. My pleasure. Caroline: So, um, I'm Caroline. I live on the outskirts of shoe spray and say, I'm very proud owner of Huntington House Kitchen. I started this business full-time last March. So March, 2019, after taking redundancy from a very high-level HR job. Uh, we moved to Hunkington house in 2018. And I've always got a vision of, um, doing classes and wanted to do wedding cakes. And a kitchen is just phenomenal. So, because I wanted to do, um, uh, classes and I wanted to, um, do more than just cakes. I wanted it to be Hunkington house kitchen, um, and just think it. It works on a side. I'm just absolutely loving it. Teresa: So did you, cause you said you came from HR, so were you good at baking? cooking? Was it like how, how did that, was it always a thing that you were going to do that? Or how did that come about? Caroline: I suppose it was a dream. If I'm totally honest. Loved, I've always loved baking. Um, if, uh, ever I had to go see anybody or go to work, it's always cupcakes. Just cupcakes are my thing. Um, but yeah, always spoke with my Nan. My mum used to do wedding catering when we were little. So I used to watch her. Um, my nephews will kill me for saying it, but they always used to make fairy cakes with me. Um, they're in their twenties now and I can't, they weren't doing that, but yeah, just absolutely loved it. But I've been for years being on classes of baked, you know, with people like John Whaite from the Bake Off. Um, I baked with him and I had to go back again cause I loved it so much, but I've been on loads and loads of classes, um, applied for bake-off and got through fine final 70 a few...
In this episode of the podcast, we talk all about reviewing 2020 and planning for 2021. There is a workbook for you to download and work through whilst listening to this podcast, so you can kick 2021 off with the best start for your business. KEY TAKEAWAYS COVERED IN THE PODCASTReviewing 2020 – what went well? What are you grateful for? What are the positives? What didn’t go so well in 2020? Think about how you feel today – what do you love doing because it feels as easy as breathing? What would you give up or change? What have you moaned about in the last few weeks? Two types of goals – goals for the year (realistic but ambitious) and big amazing goals (if you could dream anything). Think about your ideal day – what would your perfect day be? Dream big! Think big! Let your imagination run wild. When you have written your ideal day - Highlight your wild goals and pick out the parts you need to take steps in order to achieve. Write down 6-10 goals you want to achieve in 2021. As you write your goals, push the number higher than what you first think of – you will stretch yourself further than you ever would. Your goals should be realistic but ambitious. Smarter framework – Specific, Simple, Sensible, Significant. Your goals need to be measurable so you know when you hit it. Your brain doesn’t know the difference between a thought and a memory. Don’t make your goals too easy – they need to challenge you. Set deadlines for your goals. Season of life – sometimes the point in which you are in your life means some things are just not possible at that moment. Think about why your goals are important to you – if it’s not important, we won’t do it. What do I need to get started on a goal? Break your goal down and give each step a deadline to make sure you stay on track for that goal.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… By planning and setting your goals, you can stay on track and stay focused in 2021!HIGHLIGHTS YOU SIMPLY CAN’T MISS A few updates for you – 00:40 An exciting new course – 07:13 Reviewing 2020 – 11:36 Planning for 2021 – 16:57
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttps://teresa-heath-wareing-b3a9.mykajabi.com/mtc-academy (Get on the waitlist for my academy!) http://www.teresaheathwareing.com/buildmylist (My brand new email list course) http://www.teresaheathwareing.com/2021planning (Download your workbook!) https://teresaheathwareing.com/captivate-podcast/how-to-win-at-work-and-succeed-at-life-with-megan-hyatt-miller/ (Megan Hyatt Podcast Episode) https://teresaheathwareing.com/captivate-podcast/how-to-have-an-incredible-launch-with-small-numbers-with-mary-hyatt/ (Mary Hyatt Podcast Episode) https://teresaheathwareing.com/captivate-podcast/how-to-achieve-more-by-doing-less-with-michael-hyatt/ (Michael Hyatt Podcast Episode) https://fullfocusplanner.com/ (Michael Hyatt Full Focus Planner)
This week’s Small Business Superstar is Rebecca from Think Social, Be Social. A little bit about Rebecca’s amazing business…Think Social, Be Social offers social media management, and consultancy. Rebecca helps small businesses to promote their business on social media and manages their social media for them too. What one marketing thing made a difference to their business? Being social! Being supportive, active in the communities/groups, inspiring and sharing. Ask questions, like people’s posts, share things to your stories. If you were at a party, you wouldn’t just talk about yourself.What difference did it make to them and their business? Rebecca has never really had to promote her business/services because everyone knows her for doing social media and this has also meant she has regular clients who have been with her from the very start. Where you can find RebeccaWebsite: https://thinksocialbesocial.com/ (www.thinksocialbesocial.com) Facebook: https://www.facebook.com/thinkSOCIALbeSOCIAL (@thinkSOCIALbeSOCIAL) Instagram: https://www.instagram.com/thinksocialbesocial/ (@thinksocialbesocial) Transcript below Hello, and a very warm welcome to this week's episode of the podcast. Well, the second podcast episode this week. So welcome to the Thursday episode. Now we've done one of these forte. So you might be getting used to the format. But let me just explain again, what's going to be happening. So every Thursday I am going to be interviewing an amazing small business superstar who has done something brilliant in their business that we can all look at and we can go, "You know what? I can try that too." And what I've asked them to do is pick one thing that they're good at. Oh, one thing that they did, that was really good. And what kind of results they got. So hopefully you can either give it a go or just think that's cool and it might give you some ideas. So on this week's episode, we have the very lovely Rebecca from think social, be social. Rebecca, welcome to the podcast. Rebecca: Thank you so excited to be here. I listen to your podcast every week. So excited to be on it. It's amazing. Teresa: That is awesome. And do you know what that's like? This is one of the reasons I'm loving this Thursday things so much, is I love the fact that I get the opportunity to bring on, like, you know, you don't need to be the size of Michael Hyatt. You don't need to be the important Bills as well, because as people know the reason why I did this is because we need real marketing by real people so that we can do the same. So, Rebecca, do you want to explain to my audience how you got to do the thing you're doing and what it is you do? Rebecca: Uh, so I had a, another business, uh, children's sports coaching business, which we're still continuing until COVID. Um, and then now I have to stop stopped that. But while I was doing that business, the thing that I really enjoyed was marketing and being on Facebook and, um, people would come to other businesses would come to me and say, "Well, how do I do that? how do I check in here? How do I tag that person?", and, um, and then one day somebody said, "Why aren't you doing this as a job?" And that was my light bulb moment of, Oh my goodness. I could do what I love and get paid for it. Um, and so I immediately started my business thing that almost immediately think social, be social. Um, and here I am now. Teresa: Awesome. So you do social media management for other people? Rebecca: Yes. So it starts off as, um, consultancy that I, again, I teach other small businesses how to be using social media for their business. And then I had several people say, "Actually just do it for me. "So then it became management. And I've got six regular clients, I think have been with me from the, almost the beginning. Um, I do their social media for them every month, but I still love the teaching and...
Today’s episode of the podcast is an interview with the amazing Angela Henderson. Angela is an author, small business consultant, blogger, and mental health clinician who helps women to grow their business without burning out in the process. We talk all about human to human marketing; what it is, why it’s important, and how you can do it in your business. KEY TAKEAWAYS COVERED IN THE PODCASTWomen shouldn’t just continuously hustle, we have to do things at a pace that is in alignment with us. It’s okay to go slow because none of us are overnight successes. Sometimes the content we create is not necessarily selling the product we sell, it’s understanding who the person is we are talking to and what they are doing at the time. Never underestimate who is watching you/reading your content. Don’t underestimate the affect you can have on people when you choose to write based on value vs transaction. Human to human marketing is the experience and interaction one faces with a particular brand. Human to human marketing is important because your customers are HUMANS - they want connection and to feel valued. It is also important to be able to stand out – how are you positioning yourself in a place that is so noisy? Finally, emotional motivators drive consumer behaviours and when you drive consumer behaviours, it equals sales and you will become profitable. Conversations = Connections. Connections = Conversions. We need to be having genuine conversations with our consumers. People will forget what you said, forget what you do but they won’t forget how you made them feel. Have conversations to evoke a feeling. When you treat people kindly and add value to their lives first…good things will happen. Your true worth is determined by how much more you give in value than take in payment. Your income is determined by how many people you serve and how well you serve them. Your influence is determined by how abundantly you place other people’s interests first. The most valuable gift you have to offer is yourself. The key to effective giving is to stay open to receiving. We have to appreciate the small stuff. Don’t outsource your inbox – your audience want a reply from you. It’s not just about nurturing people at the beginning of the buying cycle – what about the end?
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Sprinkling a little kindness and care doesn’t cost you anything, and it goes a long way!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Angela 06:57 What is human to human marketing? 18:36 Why is human to human marketing important? 19:25 Examples of human to human marketing 23:26 Loving your audience and creating fans 31:53 Human to human marketing online 39:30
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttp://www.teresaheathwareing.com/academy (Join my academy!) https://www.amazon.co.uk/Go-Giver-Little-Story-Powerful-Business/dp/0141049553 (Book – The go-giver) https://www.angelahenderson.com.au/ (Check out Angela’s website) https://www.facebook.com/groups/1322586367762977/ (Join Angela’s FREE Facebook group) https://www.instagram.com/angelahendersonconsulting/?hl=en (Follow Angela on Instagram and go chat!)
This week’s Small Business Superstar is Toria from Wild Iris Boutique in Ironbridge. A little bit about Toria’s amazing business…Wild Iris Boutique is an independent shop in Ironbridge stocking jewellery, fashion, and gifts. On top of being a beautiful shop full of amazing products, Toria has also added an “Artist of the Month” feature where she promotes local talented artists and they also hold special evenings such as book clubs, well-being evenings, craft evenings, and many more, creating a real sense of community. Toria also works closely with local charities to give back and help those who need it. What one marketing thing made a difference to their business? Going live on Facebook! Showing products and more of the boutique. Then a virtual shopping event featuring local artists and all the products available.What difference did it make to them and their business? People interacted and watched all the content. So many orders! Created an income whilst the boutique couldn’t be opened. Took one weeks’ worth of takings in ONE NIGHT! Where you can find ToriaWebsite: https://wild-iris.co.uk/ (wild-iris.co.uk) Facebook: https://www.facebook.com/wildirisironbridge (@wildirisironbridge) Instagram: https://www.instagram.com/wildirisironbridge/ (@wildirisironbridge) Transcript below Hello, and welcome to the very first Thursday, proper Thursday episode. Welcome, welcome, welcome. I'm really excited about this. So I have told you what it's about, but let me just briefly go over what the scenario is here. As I said to you, my little special episode last week, and my small brands that I was tired of seeing lots of examples of marketing that wouldn't necessarily work or worn as realistic to small business owners. And when I talk small business owners, I am one of those small business owners. Like there is a huge percentage of us who were there at that small business level. So I wanted to bring in amazing small business owners who are doing phenomenal things and not like the crazy, amazing stuff, but like just showing up and doing something and it's having an effect in their business. And also I wanted to bring in people who were doing things that I wanted to give you the confidence to do them as well. Now, at the time of me thinking about all this about feeling fed up about all these people going, Hey, I am seven figures in three minutes, blah, blah, blah, blah, blah, rubbish. Um, something else happened in my world and the two things together inspired me for this. So one that happened where I kept getting all these people irritating me. And the second thing that happened was an amazing member of my Academy did a Facebook live and basically blew my mind in terms of what she got and how she came across. That inspired me, that I had to bring her on. And there we go. Out of those two scenarios came this new Thursday episode. So today it is my absolute pleasure. So welcome Toria from mild Iris in Ironbridge. How are you doing Toria? Toria: Not too bad. Thank you. How are you? Teresa: I am really good. I'm very excited about this episode. I am super excited to hear what you did and what results you got. But first, let's start off by you sharing with my audience, who you are, what is it you do, and how you got to do the thing you do. Toria: So I opened Wild Iris boutique in Ironbridge last year, so July, 2019. Um, I've spent about 15 years in retail prior to that working for the big boys started on the shop floor as a sort of part-time job at U-day. Fell in love with sales, worked my way up the ladder, and eventually ended up running, um, the whole retail estate from the operations perspective. And however, after two redundancies in the space of three years, I just decided enough was enough. Um, I, wasn't going to have my heart trampled on again, and I've got that much experience working retail operations. It really gives you a sense of...
In today’s episode of the podcast, we are talking all things email. I talk to you about why it’s important to have an email list, using automation for your email list, the systems I recommend, and how to assign and use tags. KEY TAKEAWAYS COVERED IN THE PODCASTWe do not own our social media following and any of their information – your profile could be taken away at any point. Building your email list also gives you another way to contact your audience. Our audience does not see all of our content on social media. Your email list is one of your biggest assets in your business. People are interested in seeing more if they do join your list. Email lists are a numbers game – the more people you have on your list, the higher the amount of people converting to sales. View your email list as altogether – one list with everyone in. View your email list surrounding the person, rather than the action. You need a level of automation when getting people on your email list. Recommended systems to use - Convertkit, Active Campaign and Kajabi A tag is a label – every time your subscribers do something, it automatically gives you a tag. Giving people a tag helps to see what people are interested in and how you can help them. Quality over quantity – filter out those who don’t open your emails.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You own the information on your email list and nothing can take that away. So, if you don’t already have an email list, you should really start building one!HIGHLIGHTS YOU SIMPLY CAN’T MISSWhy is it important to build an email list? 02:25 The basics of an email list 06:09 Automation in email marketing 09:23 Systems you can use for email marketing 11:51 Assigning and using tags 13:04
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttp://www.teresaheathwareing.co.uk/90day (Work with me - Become a 90 day member!) Let me know what you think about my course idea onhttps://www.instagram.com/teresa_heathwareing/ ( Instagram) or via email. https://convertkit.com/ (Convert Kit) https://www.activecampaign.com/ (Active Campaign) https://app.kajabi.com/r/P8rpomrR/t/quskasyl (Kajabi) https://teresa-heath-wareing-b3a9.mykajabi.com/launch-lm-june-2020 (My launch checklist) https://podcasts.apple.com/us/podcast/marketing-that-converts/id1349470827 (Leave me a review on iTunes)
Today I have a special episode because I wanted to share something exciting coming to my podcast very soon! KEY TAKEAWAYS COVERED IN THE PODCASTThere is a lot out there at the moment that makes running an online business sound so easy and they only tell you about the good stuff – this is unrealistic and can make us feel like what we are doing is not good enough. I am all for people being successful, but you have to be understanding of when you first get going – it takes a lot of hard work. It’s not always about fame and money, it’s about understanding your business and what you want to achieve but also why you want to be successful. Monday podcasts are not going to change – they will still be interviews and individual episodes where I teach. On a Thursday, I’m adding another episode and I want to interview YOU! I am going to bring on small business owners to talk about the one marketing thing that had a result in their business. I want to focus on real, tangible things you can do in your business. I want to celebrate you, I want to bring you onto the podcast and I want my audience to hear from you!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you are a small business owner and you would like to be interviewed on my podcast, I want to hear from you! Simply fill out the questionnaire in the link below and we will be in touch.HIGHLIGHTS YOU SIMPLY CAN’T MISSThe problem with the online world right now – 01:34 My new podcast series – 07:01
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttp://www.teresaheathwareing.com/apply (Want to be on my podcast? If you are a small business owner, I want to hear from you!)
In this week’s episode of the podcast, I have an interview with the lovely Adrian Salisbury aka The Video Guy. Adrian started as a photographer and then took his passion and skills to build an online business offering advice on video set up, photography, and using YouTube for your business. We talk all about Adrian’s career so far, taking your business online, why being on YouTube is a must for business owners, and how to keep showing up. KEY TAKEAWAYS COVERED IN THE PODCASTSometimes you have to let one side of your business decrease slightly so you have more time to start something different, like an online business. Video is so valuable in your business – you can show your audience so much more of you. You have to be consistent on YouTube and show up regularly. YouTube is an incredible shop window to position yourself in front of your audience. You have to keep practising with video to get it right. Don’t worry if your videos only get a handful of views – each time you do it you will be more confident. Think about what your audience will like to see, what pains do they have? Answer what they are struggling with. You can create videos in batches to help you be more consistent on YouTube. YouTube is a marathon, not a sprint. The suggested videos section of YouTube is a lot easier to get into than the first page of google. You can really connect with brands you are familiar with on YouTube.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Video is a very powerful tool when it comes to showing your audience who you are and more of your business, so make sure you are using it!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Adrian – 06:35 Taking your business online – 10:55 Adrian’s photography business – 14:30 Marketing your business through video – 16:45 Adrian’s ecamm academy – 24:45 Working with family in business – 32:00 Using YouTube for business – 40:10 Should I be on YouTube? – 48:33
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttp://www.teresaheathwareing.com/academy (Join the waitlist for my academy!) https://www.youtube.com/user/slrcoaching (Check out Adrian’s YouTube channel) https://www.instagram.com/adriansalisburyhq/?hl=en (Follow Adrian on Instagram) http://adriansalisbury.com/ (Check out Adrian’s Academies!) Want the transcript? https://teresaheathwareing.com/wp-content/uploads/2020/11/Podcast-Transcript-144.pdf (click here!)
This week’s podcast carries on from last week’s topic of creating content and staying consistent on social media. I talk all about Instagram and how I come up with my content for Instagram, as well as how to come up with engaging captions. KEY TAKEAWAYS COVERED IN THE PODCAST Instagram is more personal and aspirational so your content may be different on this platform. There are two places you can post on Instagram – your feed and your story. Instagram stories is great for showing more of the reality behind your brand – showing your personal side. It is also great for promoting what you are up to. Your Instagram feed is your highlight reel. Instagram is a great place to share more about you and your life, allowing people to see more of your family, home, and you. You can separate your content into different categories on Instagram. Choose categories that sum you up and also what your community will enjoy. When you know your categories, you can start to batch your content so you have a bank of images to use. Your Instagram captions should be helpful and informative. Give people a reason to respond to your Instagram posts. Ask a question or start a conversation. Make sure your caption explains who you are or what you do – it should tell your followers more about who you are. Think about the story you want to tell for each of your posts on Instagram.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You don’t have to post every single day to be consistent, you can decide on your own posting schedule and then stick to it. HIGHLIGHTS YOU SIMPLY CAN’T MISS Instagram content – 07:00 Content categories on Instagram – 11:00 Instagram captions that engage your audience – 24:52 A quick recap – 30:10
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE http://www.teresaheathwareing.com/academy (Join the waitlist for my academy!) https://www.instagram.com/teresa_heathwareing/ (Come over and follow me on Instagram) Transcript below Hey there, how are you doing this week. Okay. Now we haven't had an interview for a couple of weeks and I'm afraid we're not having one this week either because I got so kind of, um, into the conversation about content creation and how I do it and what we do and all that sort of thing. And we've had some really good feedback from last week, from the episode that talks about general content creation and how I stay consistent that I wanted to talk to you about Instagram and how I do that, because as I mentioned to you last week, I do that a bit different. So that's the reason why I've chosen not to do an interview again this week, because I wanted to finish off that kind of story of where we were and helping you focus on Instagram this week. The alpha reason I haven't got an interview for you is because in all honesty, I've really struggled finding some right people and some good people to come on the podcast. Now, as you know, I get lots of requests, which is lovely when you've had a podcast. Now, as long as I have 140 something episodes, and I've had some pretty amazing people on it means that people come to you and go, "Can I come on your podcast?" But the truth is, I am so tired of having people come to me going, "I can help your business, help your audience, learn how to make a million dollars in five minutes." And I'm just like, no, I don't think so because I'm getting a little bit tired of these crazy claims that people are making in terms of online marketing and the online marketing space. Now I've given this a lot of thought over the last couple of days, it really has been bothering me from a, am I being as authentic and credible as I should be being, which I hope the answer is yes. I'm positive the answer is yes. I am being very honest as I always am. And I think I've always been really realistic. Like, don't get me wrong. There are really amazing successful people who are doing this and doing it...
In this week’s podcast I talk about how I post content consistently on social media, post varied content, plan my content in advance, and how I manage my own social media platforms. I will also be sharing some content ideas and time-saving strategies for your own social media content and management. KEY TAKEAWAYS COVERED IN THE PODCASTIn an ideal world, you would create different content for each platform – but you don’t HAVE to do this as it may be unrealistic for you. It is better to have something go out than nothing at all. You do not have to be on every single platform – pick your favourites! Curated content is usually an image created in Canva or photoshop which can then be used on social media. The three main buckets of content are; entertain, educate and call to action. Come up with content categories you can group your content into – think about what you need to talk about for your business (eg. Testimonials, FAQs, Blog Posts, Products). Schedule each of your categories to be posted 2 or 3 times each week. Just because you have posted a piece of content 4 times, that doesn’t mean you can’t post it again – it is very rare someone will have seen it every time it has been posted. Decide on your publishing schedule – plan out your week with different content categories. Organic reach on social media is really low which means very few people will actually see every single piece of content you post. Make sure you have enough content in each of your categories and work out how often you want those categories to go out – this will create your structure.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Scheduling and planning your content in advance not only saves you time but also ensures you are consistent across your social media platforms in terms of posting and look. HIGHLIGHTS YOU SIMPLY CAN’T MISSManaging each social media platform – 04:32 Creating content – 11:11 Creating a specific look for your content – 19:04 Using Agorapulse for your content – 20:20 Creating a content structure – 28:49
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttp://www.teresaheathwareing.com/academy (Join the waitlist for my academy!) https://www.agorapulse.com/teresa (Get Agorapulse FREE for two months) https://teresaheathwareing.com/captivate-podcast/how-lead-magnets-help-you-build-your-list-stay-connected-with-your-followers/ (Listen to my podcast episode about lead magnets) Transcript below Hello and welcome to this week's episode of the podcast. How the devil are you? I hope you're having a great week. So it's really funny, actually I feel like I'm winding up for the end of the year already, which is insane because as I record this. It's literally coming towards the end of October. We have two whole months still to go. But I think one of the reasons I'm thinking this is because one I've just closed the cart on the Academy so and no one else can join. So I, haven't got to think about that at the moment. Um, two all the activities are planned out for the rest of the year in the Academy. So I know what's happening there. And three I'm organizing our one day event, which is all about planning for next year. So. I decided that this week I wouldn't give you an interview. I would kind of follow on from last week's episode. If you didn't catch it, it was all about the systems and tools I use in my business that helped me save time, save money, and make me generally more efficient. And I told you about loads of different tools, I told you about Kajabi. And I told you about Loom and I told you about Trello and loads of different things. But one of the tools I did mention, and I said, actually, I think I'm going to record an episode about it. So this is that episode I talked about using Agorapulse. And also I gave you an offer where you can get two months free of Agorapulse. If you sign up using my special link. And I will put that in the show notes. So. I wanted to...
In this week’s episode, I am going to be talking all about is the systems I use in my business, why I use them, how they save me time and why you may want to consider using those systems or something similar. KEY TAKEAWAYS COVERED IN THE PODCASTZapier is a system that gets one system to talk to another system and makes a task happen. Kajabi allows you to have everything all in one place and build automation. Agorapulse allows you to separate your content into lots of categories and reshare your content. I use captivate to host my podcast and adobe auditions to record. Systems such as Ecam, Live, Evernote, Zoom and Dropbox are great for webinars and Facebook lives.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Systems can really help you save time and build automation into your business so you can focus on other tasks!HIGHLIGHTS YOU SIMPLY CAN’T MISSThe system that does everything – Kajabi – 02:40 Scheduling content – Agorapulse – 08:40 Hosting a podcast – Captivate – 12:50 Designing elements – Canva – 13:35 Managing your team – Trello, Loom and Slack – 16:05 Recording a podcast – Adobe Auditions 19:30 Webinars & Facebook lives – Ecamm Live – 19:40
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttp://www.teresaheathwareing.com/academy (Join the waitlist for my academy!) https://app.kajabi.com/r/P8rpomrR/t/quskasyl (Kajabi) https://zapier.com/ (Zapier) http://www.agorapulse.com/Teresa (Agorapulse – Get 2 months free!) https://www.captivate.fm/?ref=teresaheathwareing3 (Captivate) https://teresaheathwareing.com/captivate-podcast/the-power-of-starting-a-podcast-with-mark-asquith/ (Podcast with the owner of Captivate – Mark Asquith) https://canva.7eqqol.net/DxB7G (Canva) https://trello.com/en (Trello) https://www.loom.com/ (Loom) https://slack.com/intl/en-gb/ (Slack) https://www.ecamm.com/mac/ecammlive/?fp_ref=teresa15 (Ecamm Live) https://www.dropbox.com/ (Dropbox) https://evernote.com/ (Evernote) https://zoom.us/ (Zoom) Want the transcript – https://teresaheathwareing.com/wp-content/uploads/2020/10/Podcast-Transcript-141.pdf (click here!)
This week’s episode is an interview with the very lovely Nikki Rausch who is the CEO of Sales Maven – an organisation that is dedicated to selling. We talk all about the different ways you can sell in your business and the process you need to go through, without being pushy and salesy. KEY TAKEAWAYS COVERED IN THE PODCASTJust because we love what we do and we are good at it, doesn’t mean we are necessarily good at selling it. It is not your job to convince someone they need you, it is to make it easy for the people who need what you have to get it from you. You can be confident in what you sell but not feel confident in selling it. Sales isn’t something you do to someone, it’s something you do with someone. Think about selling as issuing invitations. You have to tell people about your product or service for them to buy it. Your job is to show up with integrity, show up and deliver, give people the best of you and then you have to release that attachment – it is up to them to then buy or not. Talk about what is possible for people and be honest about what they are going to have to do to get results. Create curiosity – plant seeds when you talk about what you do. Don’t assume people will not want to buy because they can’t afford it – you never know! Change “Let me know what you think” to “Would you like to go ahead and schedule this now?” – encourages answer. When you ask a question online, this can give you an opportunity to create curiosity. Talk about your prices as though you are telling them what time it is.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Stop worrying about what people will say and think, tell them what you offer, how much it is and then let them decide if it is for them.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Nikki – 09:20 Selling your own service or product – 12:40 The language of selling – 18:30 The selling staircase and how to use it – 31:17 How to sell online – 55:30
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttps://teresa-heath-wareing-b3a9.mykajabi.com/mtc-academy (Last chance to join my academy!) https://yoursalesmaven.com/mtc (Check Nikki out!) Transcript below Hello, and a really warm welcome to this week's episode of the podcast. How are you? Okay, I'm just going to jump straight in and start telling you stuff. So the first thing I need to tell you is that I am closing the doors to the Academy. Now I made this decision a little while back that basically I have a cart open scenario, which basically means you can join the Academy whenever you want. So it's constantly open. People can come and join at any point. And that's what had cart open scenario basically is. But I've decided to close the cart as of Sunday, the 25th of October. And no one will be able to join after that date. And the reason I've decided to close the cart is mainly because one, I don't want to feel like I'm selling all the time and two, because I have a very exciting online event that is going to be happening on November the 19th, I have to check the date on November the 19th in the group only available for Academy members. So there's a couple of things here. First, if you haven't been sat on the fence, I want you to jump straight off it and straight over to teresaheathwareing.com/academy. And I want you to join us there on that page. Now, what will happen when you join the Academy is you will get an email from me going, "yay this is brilliant." And then you will immediately get access to a few different things. The first thing you'll get access to is the actual Academy, and this is hosted on its own site. You get to go in, there's all the courses in there. So everything I've ever done from a cost point of view and it's loads. So it starts with the basics, like how do you know who your perfect customer is? And it then goes on to things like, um, getting seen. So Instagram, Instagram stories, Facebook. We're going to be having a LinkedIn course
In this week’s episode, I am going to be talking about finding your mentor in your business world and why you need one. We will also be covering how you can find the right mentor for you and what they can do for you. KEY TAKEAWAYS COVERED IN THE PODCASTA mentor can be someone who doesn’t even know they are your mentor. A mentor is someone you can look at and help to guide you, giving you that encouragement and hope that you need to grow your business. A mentor should be someone who is a few steps ahead of you so you can aspire to that – they are a good example for you. A mentor should also have similar values to you that resonate with you. Your mentor should make you think – “This is possible”. Your mentor may change throughout your career as you grow and change. Follow people and watch their content to see if you resonate with them and feel inspired by them. Consume content and you may even want to invest in training, program or memberships to get closer to people who inspire you. If someone’s free content helps you, take it to the next level and invest – you never know where it could take your business. You don’t have to join memberships or buy courses, but it may really help.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you like what someone does and how they do it, join their online program or membership so you can get even more from them.HIGHLIGHTS YOU SIMPLY CAN’T MISSSome exciting updates – 00:52 What is a mentor? – 09:14 How to find a mentor – 23:40
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttp://www.teresaheathwareing.com/freetraining (FREE training – 5 easy steps to market your business without feeling confused or overwhelmed.) https://teresa-heath-wareing-b3a9.mykajabi.com/mtc-academy (Join my academy!) Want the transcript – https://teresaheathwareing.com/wp-content/uploads/2020/10/Podcast-Transcript-139.pdf (click here)
In this week’s podcast, I have the lovely Jamie Cross who is a wife, mother of four small boys as well as one on the way, and an 8 figure entrepreneur who runs an organic skincare company – https://www.migliving.com/ (MIG Living) and an international movement – https://thehereffect.com/ (the HER effect). We talk all about how Jamie grew her business from the bottom to the top and the story of how Jamie’s business plan came to her. KEY TAKEAWAYS COVERED IN THE PODCASTA successful business is built on solving problems for people. It takes a long time to get your product/service right, it is not just an overnight process. You may have to go back to the drawing board numerous times before you perfect your product. Listen to feedback and what your customers say to make sure your product is right. You have to keep going and push through the hard parts. It is important to know which phase of your business you are at. Understand who you are and what you stand for in your brand. You have to know who your target customer is so you can speak to them through your marketing and online presence. You don’t have to have amazing packaging/website/labels/logo when you first start out, it is a process. Your fortune is in your follow up – repeat purchases are very profitable. In order to get yourself out of your business, you’re going to need to hire. It takes a lot of work to run a successful business. You have to learn, develop and change through your life to progress. Action creates clarity and action cures fear. If results don’t happen, take it as a learning opportunity. You may fail at first, it is natural. Look at which areas are draining you as an entrepreneur – those are things you want to eliminate.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Being a business owner is hard, it takes a lot of work and you have to be patient, but it will all be worth it.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Jamie – 08:09 Following your business dream – 11:20 Starting a business – 15:53 Buying patterns of customers – 26:40 Replacing yourself in your business – 28:18 Believing in yourself as an entrepreneur – 35:52 Hitting 8 figures in business – 38:40 Growing and running a successful business – 44:35
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttp://www.teresaheathwareing.com/freetraining (Sign up for my FREE training – How to successfully market your small business.) Check out https://www.instagram.com/mig.living/ (MIG Living) Transcript below Teresa: Well, hello there and welcome to this week's episode of the podcast. As always I am your host Teresa Heath-Wareing. I used to say that a lot at the beginning, and I didn't say it it's all now, which is funny because surely there's people that are new to the podcast. Maybe they don't know that I'm the host. Anyway, if that was you, you do now know I'm the host one odd way to start my podcast. But if you are a regular listener you know that you could just be expecting anything, I feel like I wing this most of the time, which I think we do in life. Generally, if I'm honest, I had a call with one of my 90 day people and she was talking about the factors, you know, I don't really know what I'm doing. And I said, I don't know any of us, really do. We just do the best job that we can at winging it. So, uh, yeah, that was a bit of nod start but anyway, how are things, how are you doing? So this week I've got an interview for you, but before we get going, and I tell you about that, I want to tell you about a new free training that I am going to be doing. Which if you followed me for a while, if you've been on any of my master classes or webinars, you know, I love this stuff. I get very excited. I take a huge amount of energy from it, and I love the question and answer a bit at the end. So for me, any kind of free training, any webinar, any master class whatever we wanna call it, it's effectively the same thing. The thing I love the most
This week’s podcast is all about pricing. I will be talking about the practical side and the emotional/mindset side. I really hope these points will help you if you are struggling with setting your prices or want to increase them. KEY TAKEAWAYS COVERED IN THE PODCASTIt is good to look at what the industry average is but you can go higher if you are more experienced or lower if you feel someone is charging too much. See what your competitors are doing – this will help you judge where you need to be. Think about what makes you different and why people will come to you. What can you offer that your competitors don’t have? As your credibility grows, your prices should increase. You can grow your credibility by getting in front of other people’s audiences. Investing in yourself with time and money builds on your experience and confidence in charging more. People perceive that the higher the price, the better the quality, so you need to charge enough for your product/service otherwise they may go elsewhere. You need a significant price difference for each service level you offer so it makes sense to the customer. Reward loyalty with existing customers – you don’t have to change their prices. Putting your prices up is as simple as changing a figure on your website or price list – remove the emotion from it. Not everyone will be able to afford your prices, but that’s okay, there will be others who will.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Don’t undercharge yourself for what you do, have confidence and go and charge a bit more!HIGHLIGHTS YOU SIMPLY CAN’T MISSLooking at your competitors pricing – 07:07 Gauging your pricing based on credibility – 09:10 Have confidence in your pricing – 15:55 Pricing structures – 19:00 Putting your prices up – 22:05
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttp://www.teresaheathwareing.com/academy (Join my Instagram challenge in the academy!) https://teresaheathwareing.com/captivate-podcast/how-to-get-yourself-in-front-of-other-peoples-audiences-to-grow-your-business/ (Getting yourself in front of other people’s audiences podcast) Transcript below Hello and a really warm welcome to this week's episode of the podcast. How the devil are you? I am good. I've had a busy week and I'm still trying to catch up. Isn't it funny? Like when you, when you get out of a habit of doing something, the work it takes to get you back into that habit. So obviously if you listen to the podcast, regularly, you know, that, you know, a few months back, I had really tricky few months with my mum passing away and, um, I was in hospital. I had an operation, emergency operation. Anyway, and all that had a huge impact on how far ahead I was with my content. So normally I like to batch, normally I like to be ahead and obviously because of everything that went on, I couldn't. So. I got not behind. I've always managed to produce the podcast and have it out for the right day. However, I normally liked to be much more ahead of time and I haven't been, so that's really bothered me, but it's taking so much work to get back into that habit of basically making sure I am really ahead. So my team are doing an amazing job of keeping up with me in the sense of, I might be a little bit late passing everything over to them and they work super fascinated, which is amazing. But yeah, I'm hoping to get back into it, but it is interesting isn't it? But it just. It's so tricky to get back into that good habit. The other thing I need to get back into the habit of is knowing what content I'm putting out. Because again, sometimes like today I've sat down to come and do this episode and I'm like, "What am I gonna talk about?", whereas normally I'm much more planned ahead than that. So again, I need to work on that. And it's weird you know, when I'm in the Academy and someone asks me a question and they'll say, you know, "Teresa, what should I do about this? Or how do I
In this week’s podcast episode I’m speaking to the lovely Jennifer Spivak who is the CEO and founder of an all-female Facebook and Instagram Advertising agency, working with women entrepreneurs to make more money and smash the patriarchy! We talk all about why Jennifer does what she does, ad funnels, building connections with your audience and setting boundaries in your business. KEY TAKEAWAYS COVERED IN THE PODCASTDon’t get too creative with your ads, keep it simple. Send cold audiences to a sales page with all the information they will need. Price qualify to eliminate people who are not your target audience. Tell people who you are and what you do, don’t make it too salesy. It’s okay to put people off your service if they are not the right match for you. Don’t be afraid to have boundaries with your lead generation. Decide what your non-negotiables are - You are the business owner, it is your business. Show your potential customers your credibility, your personality and also your vulnerability. Talk about your story and the lessons you have learnt along the way – relatable to others. We need to build connections. Remarketing to a small audience isn’t too expensive. You don’t have to add value every time you post, you can also talk about you and what you do.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Ads don’t always have to be salesy, give your audience an insight into who they are buying from and show off your personality, because no one else is you! HIGHLIGHTS YOU SIMPLY CAN’T MISSAn Introduction to Jennifer – 10:27 Support for domestic violence – 16:20 Ad funnels explained – 25:00 Setting boundaries in your business – 32:45 Email marketing to a cold audience – 44:15 Remarketing – 58:50 Example ad content – 01:04:40
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttps://teresa-heath-wareing-b3a9.mykajabi.com/newsletter (Join my mailing list) https://jenniferspivak.com/ (Check Jennifer out!) Transcript Below Teresa: Hello and welcome to this week's episode of the podcast. How are you doing this week? So I'm jumping straight in. I've got a great guest for you today. You know, one of the things I love about doing the podcast is that I get to learn from people and I particularly like it when it's a subject or it's a conversation, where I don't know, or it's different to how I think, or I learned something new because it's just really nice to have that opportunity to be the stupid person in the room, asking the questions and really kind of getting something new. So I love it. Now when I saw, or when I was approached, I should say for today's podcast guest, I, I looked at what she was saying, and I looked at what she wanted to talk about, and it kind of, uh, I don't want to go as far as they triggered me cause it wasn't that bad, but it did make me go, "Oh, okay". Because her leading title was "Why you don't need lead magnets." Right. And if you listened to this podcast regularly you know, I am a big fan of a lead magnet. So I was like, you know, almost just a little bit defensive a little bit, like, "Come on then what, what you say in what's this about then?" And I decided that I needed to interview her. I needed to have a conversation with her and find out what her strategy was and why she did it. And also like. As the interview went on, other things kept coming up when it was almost like take everything I've ever told you and turn it on its head. Like seriously. It was kind of crazy. Brilliant, amazing, funny, like all at once. So. Obviously we have particular strategies for doing things, and I have the kind of lead magnet way and loving them with emails and talking about the customer, not about yourself. And that's the way, obviously I tend to work, but I love it when someone shows me something different or does something different and what I love even more is that she's got results to prove it. So what I think you're going to get from this episode is
In this week’s episode, I am going to be talking about getting in front of other people’s audiences to help build you, your business, your profile, your personal brand, and your social media. This is a particularly good strategy for small business owners as you are the face of your brand. We will be covering how you can do this, why you should do it, examples of what you can do, and getting over the fear of approaching someone else. KEY TAKEAWAYS COVERED IN THE PODCASTGrowing a business is a numbers game – you need to get more people to know who you are and look at what you do. The more people that know about you, the more potential customers. If you can get in front of someone else’s audience, you can promote who you are and what you do. You can help other people serve their audience through your expertise. This is a collaboration so you add value to them and their audience in return for exposure to their audience. Examples of ways you can get in front of people’s audiences: Podcasts, guest blogging, videos, vlogs, online events, networking groups, workshops, takeovers, and interviews. Don’t let the dear of someone say no put you off from approaching people – the worst thing that can happen is that they say no! If someone says no, ask for feedback. Set your goal as being a number of people you approach instead of the number of yes’s you get. Make a commitment every month to ask X amount of people. Try to pick people who serve the same audience you serve. Make sure you can add value to their audience – it has to be a good fit. Do your homework before approaching someone. Don’t let the size of someone’s audience put you off asking. Prepare a bio and headshot to send when they say yes. Have a good call to action such as social pages, lead magnets, podcast or website – think about where you are sending them. Promote all guest appearances on your own social media – this shows a lot to future people you work with.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It will take time, you may get some rejections, but the more you do it, the more it will happen!HIGHLIGHTS YOU SIMPLY CAN’T MISSWhy it is important to get in front of other people’s audiences – 04:51 Ways to get in front of other people’s audiences – 07:40 Getting over the fear – 09:57 The process – 17:46
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttps://teresa-heath-wareing-b3a9.mykajabi.com/90DayFocus (My 90 Day Programme) https://teresaheathwareing.com/teresa-heath-wareing-podcast/ (Apply to be on my podcast) https://www.instagram.com/teresa_heathwareing/ (DM me on Instagram) Want the transcript – https://teresaheathwareing.com/wp-content/uploads/2020/09/Podcast-Transcript-135.pdf (click here)
In this week’s episode, I have the lovely Amanda Jane Daley who is a leading business mentor for health coaches worldwide. We talk about how Amanda excelled her business in 12 months, why money mindset is so important and using Instagram to grow your business. KEY TAKEAWAYS COVERED IN THE PODCASTThe more you put into your business, the more you get out. Sometimes it takes 2-3 years of learning before you start to see any difference. Deciding you are going to do something and just doing it will get you results. You have to have the confidence to invest in coaching, mentoring, your team and Facebook ads to get better results. Money mindset is what we believe around money. Every time you expand your view, ask yourself – is this true? An Olympic athlete doesn’t just wake up and win an Olympic Gold medal – they have to put the hard work in that no one sees. Money comes for a purpose. You can use Instagram to really tell a story and show your audience your journey. You need to tell people what you do and what you sell often on Instagram. Use Instagram to start conversations and build genuine connections. Make sure you are using Instagram DMs to speak directly with your audience and build relationships. You can reach anyone on Instagram, you can get to know people and build partnerships. Sharing other people’s posts on Instagram is a great opportunity to get in front of other people’s audiences. Tag other accounts on your Instagram stories and posts to gain exposure to potential new clients.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you are serious about growing your business, don’t just think about all the things you need to do, start doing them! Until you start to action these tasks, you won’t see any results.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn Introduction to Amanda – 09:50 Going from $35,000 to $330,000 in a year – 17:23 Money Mindset – 29:10 Using Instagram to grow your online business – 39:15 3 mistakes people make on Instagram – 41:08
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttps://teresa-heath-wareing-b3a9.mykajabi.com/90DayFocus (My 90 Day Programme) https://www.amandajdaley.com/ (Amanda Jane Daley Website) https://www.amandajdaley.com/mtc (Amanda’s Challenge?) Amanda’s Money Mindset Book List: Love Money, Money Loves You – Sarah McCrum The Game of Life & How to Play It – Florence Scovel-Shinn The Science of Getting Rich – Wallace Wattles Think Grow Rich – Napoleon Hill The Spiritual Guide to Attracting Prosperity – Carolyn Boyes How to be Wildly Wealthy Fast – Sandy Forester Leveraging the Universe – Mike Dooley The Law of Divine Compensation – Marianne Williamson Worthy: Boost Your Self-Worth to Grow Your Net Worth – Nancy Levin Super Rich – Russell Simmons Secrets of the Millionaire Minds – T. Harv Eker
Want the transcript – https://teresaheathwareing.com/wp-content/uploads/2020/09/Podcast-Transcript-134.pdf (click here)
This week’s episode is all about getting stuff done! I will be sharing with you planning, productivity and getting into a routine so that you work more efficiently and get more done! KEY TAKEAWAYS COVERED IN THE PODCASTNot every tool or technique will work for you, you have to find which one suits you best. Having a routine to your day really helps in terms of productivity. It is good to review your previous week so you can see what you achieved and what you can improve. The best thing to do is to be honest with yourself and hold yourself accountable. Be realistic about what you can achieve in your week, considering how much time you actually have. Planning your week ahead will help you to set realistic goals. Set your intentions for the day when you wake up. Try to think about your long term goals and envisage them. Journaling is great for thinking about how you feel and looking at it in a different way. A morning ritual is something you do before starting work. Try to plan out your day in 30 minute or hourly slots – be realistic. One touch process – if you pick something up, you don’t put it down until you have dealt with it. Try to put your phone on silent and be strict with yourself so you don’t get distracted. Batch your content so you are focused on one thing at a time – your headspace will work better. Start your next day’s “to do” list the day before.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It does feel as though the majority of this year has been a little written off, but that doesn’t mean we have to write off the next few months. We just need to get back on it, get focused again and get this work done!HIGHLIGHTS YOU SIMPLY CAN’T MISSGetting ready for the week ahead – 07:25 Setting your big 3 goals for the week – 11:57 Planning your day – 15:16
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEhttp://www.michaelhyatt.com/ (Michael Hyatt) http://www.fullfocusstore.com/ (Michael Hyatt’s Full Focus Planner) https://www.amazon.co.uk/5-AM-Club-Robin-Sharma/dp/0008312834 (5am Club Book) https://www.amazon.co.uk/Miracle-Morning-Habits-Transform-highest-ebook/dp/B013PKZUOW (Miracle Morning Book) https://teresaheathwareing.com/captivate-podcast/how-to-win-at-work-and-succeed-at-life-with-megan-hyatt-miller/ (Morning Routine Podcast) https://www.youtube.com/playlist?list=PLuOzD8aN3drqCJm3woEyFkaI3aarFx08L (Mary Hyatt YouTube for Meditation) Want the transcript – https://teresaheathwareing.com/wp-content/uploads/2020/12/Podcast-Transcript-133.pdf (click here!)
In this week’s episode I have the very lovely Ben Bellamy. Ben is a WordPress website creator who designs creative and modern websites for entrepreneurs. We talk all about websites, the key things you might be missing out on and how to convert prospects to customers. KEY TAKEAWAYS COVERED IN THE PODCASTYour website is your digital shop front. Don’t just rely on social media for your business, you need to utilise your website too. By having a website, you can attract customers from Google. Every service you offer should have a sales page – by the time someone reaches the end of that page, they should want to buy. Writing about ourselves is difficult, so it may be worth hiring a copywriter. Before working with a website creator, try to collate all the content so they can understand what you want to include on your website. Your website needs to incorporate your target customer, as well as you and your brand. Your website imagery is so important – work with a brand photographer that will represent you and hit your target audience. Give your audience a free opt in to grow your mailing list – share on your website to promote them. Add your awards, badges and social proof to your website – this builds trust. Make sure you include some testimonials on your website – this increases trust and customer belief in you. Website speed is SO important – it needs to be as fast as you can make it. Reduce file sizes of images and don’t use too many plugins. Show examples of your work on your website – give customers an idea of the amazing stuff you have done. Link to valuable resources on your website – shout about all the amazing tools you use and recommend – this shows that you know what you are talking about. ‘About’ pages on websites are one of the most visited – make sure yours has photos of you and it is personal.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It is so important to not just rely on social media for your business, you need a website where you can talk about you, your brand and attract those all important customers.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Ben 09:02 Do I need a website? 09:37 Brand disconnect 12:28 The process of working with a website creator 18:35 Working with WordPress 29:20 Benefits of hiring a website creator 30:12 The 90 day programme – Ben’s experience 39:05 Website tips for converting your audience to customers 42:58
LINKS TO RESOURCES MENTIONED IN TODAYS EPISODEhttps://podcasts.apple.com/gb/podcast/marketing-that-converts/id1349470827 (Review my podcast) https://benbellamy.co.uk/ (Ben’s Website) http://www.benbellamy.co.uk/winning (Winning website formula that converts your audience in to customers download) http://www.teresaheathwareing.com/90day (90 Day Full Focus Academy) http://www.teresaheathwareing.com (My Brand New Website!) https://elementor.com/?ref=12126&campaign=MellabyDigital (Elementor Pro) https://teresa-heath-wareing-b3a9.mykajabi.com/convertingsalespage (Sales Page Download) Transcript below Hello and welcome to this week's episode of the podcast. How are you doing on this very fine day? You know what you think at episode 132, having done this once or twice before that I would have the intro. So totally so not now, but I totally don't. Every time I start, this is about the fourth attempt I've made at doing this intro because it's really weird, but I hate doing that first bit. And then once I start and start talking, that's it. Then I can talk with Britain, not a problem, but yeah, that first bit always gets me. So couple of things I need to update you on. First thing is. And I don't ask very often and I'm hoping you'll be very kind to me. That's I'm just going to ask you straight out. If you haven't yet reviewed the podcast or subscribed, or it's your first time, then please, please, please. Could you go over to iTunes? And what you have to do is you have to find the podcast either by my name or Marketing That...
In this week’s episode I want to talk to you about outsourcing and bringing on a virtual assistant. I’m going to tell you all the benefits of bringing on a virtual assistant, and how it will actually make you more money. KEY TAKEAWAYS COVERED IN THE PODCASTIf you are doing a task in your business more than twice, you shouldn’t be doing it. Every time you are doing a task that you don’t have to do in your business, you are paying your hourly rate. If a task is not your zone of genius or it is a process, you don’t have to do it! You do not have to do everything in your business. In the UK, you can expect to pay anything from £25-£40 per hour for a VA depending on experience. In the Philippines, you can expect to pay between $5-$15 per hour. You don’t have to have a full time VA, they can do as many hours as you need. VAs can get things done so much quicker than you can. Different people can do different things, no one can do absolutely everything. You have to make sure you are managing your team and giving them enough work to do.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You do not have to do EVERYTHING in your business, you can outsource it. Whilst they are doing those tasks, you can focus on the things that only you can do.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat is a virtual assistant? 05:00 You do not have to do everything! 05:35 My VA experience 12:00 Hiring a Filipino VA 13:42 The cost of hiring a VA 19:20 Working with a VA 23:56
LINKS TO RESOURCES MENTIONED IN TODAYS EPISODEhttp://www.benbellamy.co.uk (Ben Bellamy ) https://teresaheathwareing.com/captivate-podcast/how-to-go-from-chaos-to-calm-in-5-easy-steps-with-katie-macdonald/ (Katie Podcast Episode) https://www.onlinejobs.ph/ (Philippines Online Jobs) https://slack.com/intl/en-gb/ (Slack) https://www.loom.com/ (Loom) Transcript below Hi and welcome to this week's episode of the podcast. How are you doing? So I just want you to pitch it for a second. I'm sat in my office, windows open. I've got a fan that blaring at my feet. I'm hoping you can't hear that too much. And I'm slowly melting. Now I am really not one to complain about the weather, but I just really struggle when it's humid. I love the heat. I don't like sitting in my office melting and slowly my makeup falling off my face because it's so warm. So that's where I am today. Recording this podcast episode. And I'm recording it late again. The team are so very kind and gracious to me because obviously these last few weeks have been somewhat crazy and hectic, and I am still only just getting back into the swing of things. But the other thing that's happened is obviously when mum was poorly and died and obviously I'm seeing my dad an awful lot, make sure he's okay. I was basically putting everything on hold. So there was calls. I should have done interviews. I should have done me being interviewed and all these various things. And now of course, I've pushed them all back and they're all in my diary at once. So my days, are crazy busy as well as I've literally just come back from seeing my dad just to make sure he's all good. So it has been a little bit of a busy few weeks, but I'm hoping now to get ahead, which would be good. However, during this crazy time, something kind of cool has finished. A project has finished for us here. And that is my new website. Now I am a huge advocate of you still having a website it's still really, really important. And next week, we've got an interview where we talk about websites and we talk about some of the things that you want to do to ensure, to convert people when they're on your site. But I'm a huge advocate for it. And I've always had someone do my website for me, because as you will know, I am not that techie. So a website is definitely not something I would do for fun. So I've been working with the very lovely Ben Bellamy and he has created me a beautiful site, which I love, and I've done lots of different things to...
This week’s episode I have an interview with the lovely Sonia Thompson who is a customer experience strategist and consultant and CEO of Thompson Media Group. We are going to be talking all about the Black Lives Matter movement and how we can ensure we are doing everything we can in our business marketing to be inclusive. KEY TAKEAWAYS COVERED IN THE PODCASTAs much as we focus on speaking to the right person, we also need to make sure we are not putting anyone off as well. Ask yourself: Am I being inclusive to everyone this is suitable for? You can’t serve everyone, but you need to be intentional about who you want to serve and who you don’t. Create an inclusive environment where customers who do have special requirements don’t feel they have to ask and stand out. It is sometimes worse to not say anything or acknowledge something is happening. It is better to be the business that acknowledges something is going on, that the one that says nothing. If you make a statement, it needs to relate to your value and how your business operates. You need to really truly believe in what you are saying. It’s ok if you haven’t got it right in the past, just acknowledge this and how you are going to move forward. It is important to have conversations with people if you don’t understand something due to never experiencing it. Diversify your circle of influence – Make sure the voices you are listening to are all different to give you a broader view of the world. Re-evaluate your customer avatar – If you limit and define your avatar, you could be leaving out a big group of people who may have the same pain points and needs. Commit to representation – Your customers need to see themselves and who they aspire to be in your marketing and business. Make cultural intelligence a priority – If you don’t have an understanding or appreciation for other cultures, it can be very easy to say the wrong thing and potentially offend. Take an audit of your customer experience – Go through your customer journey and think about the signals you want to send out.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It is better to try and potentially get it wrong, rather than say nothing at all. This isn’t just for now, this is an ongoing problem that needs to be addressed and things need to change.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn Introduction to Sonia – 07:01 Being Inclusive in Marketing – 10:22 The Inclusivity Spectrum – 14:20 Mistakes We Can Learn From – 19:20 5 Steps to a More Inclusive Business – 27:50
LINKS TO RESOURCES MENTIONED IN TODAYS EPISODEhttps://www.soniaethompson.com/ (Sonia's site) https://www.linkedin.com/in/soniaethompson/ (LinkedIn) https://trybusiness.lpages.co/inclusivity-spectrum/ (Freebie)
Transcript below Hello and welcome back to this week's episode of the podcast. How are you doing? So thank you so much, firstly, for all the lovely comments and DMs and things after last week's episode, it was a slightly odd episode. Uh, I am very happy to say that I am much more on the mend and have enjoyed being back in the swing of things of work, which is lovely. And I know it seems like, I dunno, is it sad or is it, you know, not good for me? And people will be like, "Oh, you should be resting." But the fact is I love work. It makes me truly happy. So actually I am more than happy to be back. I'm more than happy to be sat at my desk, which I enjoy very much. Maybe I should get a hobby. Um, anyway, this week we have great episode and I don't mind telling you that I was a bit nervous about doing this episode. So obviously you'll be aware that some months back there was a awful lot of press and news around the black lives matter movements. And there was a big thing on social media putting up black squares and people sort of commenting things. And if I'm totally honest, there was a real nervousness around it in terms of what people were saying and doing, and were they doing the right thing or not...
This week’s episode is a little different to usual. I wanted to give you all a little update on what has been going on and some of the lessons I have taken from this situation. It is only a short one this week but I am going to rest up and be back next week. KEY TAKEAWAYS COVERED IN THE PODCASTAt some point in our lives, we will all have things happen that are beyond our control and we have to deal with, and it’s ok to stop and take in what has happened. Sometimes we have to listen to our bodies and rest when we need to take time off. Your health should be a priority. When something bad happens, the only thing we can do is change how we react to it.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Life sometimes throws things your way that you can’t control, and unfortunately we all have to go through hard times and things that feel very unfair in our lives. The important thing is to remember that it is ok to take a break and listen to your body, your health has to be a priority and everyone will understand.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat’s been going on? 01:06 Dealing with bad situations 04:03 A lesson to takeaway 06:58
Transcript below Welcome to this week's episode of the podcast. Now I need to warn you straight off. This is probably going to be the shortest ever episode that I've done. But when I started this podcast, I made a commitment to show up in your ears every single week, regardless of what had happened, regardless of how much work I have on. Because when you create content for people, when you want to help people through content, that's what you do. You make a commitment and you show up. What’s been going on? So when life gets a little bit busy and a little bit in the way, sometimes that can be a really tricky thing to do. And honestly, to say that life has got in the way over these past couple of weeks is a little bit of an understatement. So to kind of frame this, I, I wrote an email a couple of days ago to someone cause I had to rearrange something. I'd made a commitment to record for inbound. I'm speaking at inbound this year and they'd had a delay from me anyway, getting the stuff from me cause because of stuff I'm going to talk about in a sec, but they'd already had this one delay and then I've been booked into record my, my session. And I had to email them and basically say, I'm so sorry, but something else has happened. And as I wrote the email for the first time in forever, I felt like I was one of those kids at school who was just making stuff up and you're like, Oh yeah, you couldn't get your homework in because of what reason now? Oh, whatever. Yeah. I believe you. Because honestly these last few weeks in my life it's felt like that a little bit. So these are all personal reasons and maybe this episode might be a little bit too much information. So I hope not. But I mentioned last week that my mum had passed away. So about five, six weeks ago, we were given the diagnosis that she had got terminal cancer and completely out of nowhere, she just got poorly and passed away, which was a awful and you know, obviously kind of life changing experience. And then about a week into her, once she passed, we were helping my dad and, and running around and doing everything. And my sister and I. I'm one of three sisters, but my, my sister and I are probably both Enneagram threes and we jump into action and we've been doing all the organising and sorting everything out for the funeral and, and organising everything. And about a week into doing that, I then felt really unwell on Sunday night. And I'm recording this on Thursday right before you're listening on the Monday. Um, so I'm really up against it, but it felt really weird on Sunday night. Anyway, got a very long story short ended up in hospital. Thank goodness for the British NHS. And I was given some tests and checks and it appeared, I'd got an acute apendicitis. So the same day, the Monday morning I was in...
This week’s episode is an interview with the very lovely Sarajane Case who is an expert in all things enneagram. We talk all about what the enneagram is and why it’s good to know which type you are, as well as the different enneagram types and identifying yourself. KEY TAKEAWAYS COVERED IN THE PODCASTThe Enneagram is a personality typing tool that is self-guided and it is motivations based so we can understand why we operate the way we do. Types of Enneagram: Type 1 – The Perfectionist/Performer, Type 2 – The Helper, Type 3 – The Achiever, Type 4 – The Individualist/Romantic, Type 5 – The Investigator, Type 6 – The Royalist, Type 7 – The Enthusiast, Type 8 – The Challenger and Type 9 – The Peace Maker. The Enneagram diagram is a circle with 9 numbers all the way around, then there are wings either side of your chosen type which you lean towards one more than the other. We need to get to the root of what we need and understand what it is that we are craving. Enneagrams give us the information of what patterns we tend to repeat over and over again. By identifying your enneagram type, it helps to get to the root of what is holding you back and get to our growth pattern faster. It is important to understand that not everyone thinks the same as you and motivated by the same things you are. You don’t have to be your Enneagram identity all the time. You have to learn to create space between your thoughts and your reactions. The Enneagram is a map that gives us information, we can add the tools we need to work with it. You need to enjoy the journey and the process, rather than completely focusing on the accomplishment. There are many factors in the Enneagram, so every person is going to show up differently to another. There are 3 subtypes to every Enneagram number: One to One, Self-Preservation and Social. They are what you think you need to do to survive. Most people when they read their type feel embarrassed or as though they have done something wrong. We need to have compassion with ourselves and what we have learnt through life. We have to remember the best of you sometimes gets held back, and that’s okay. Everyone in our life is getting the overflow of how we talk to ourselves, so if we allow ourselves to rest, we can allow others to rest.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The enneagram is a great way to identify what motivates us and why we react certain ways to certain things, it is a tool we can use to understand the root of what we need. But, it is important to remember that we are not defined by our number and we must be compassionate with ourselves and others.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn Introduction to Sarajane 08:00 What is an Enneagram? 10:30 The Different Types of Enneagram 12:40 The Benefits of Identifying your Enneagram Type 15:05 The Meaning behind Enneagram 3 18:51 How to Use Your Enneagram 27:20 Enneagram Connections 32:00 Enneagram Subtypes 33:20 You Are Not Your Number 39:15 Where Does Your Enneagram Come From? 41:03 Sarajane’s Book 48:00 Managing a Large Instagram Account 49:35
LINKS TO RESOURCES MENTIONED IN TODAYS EPISODEhttps://www.truity.com/test/enneagram-personality-test (Enneagram Questionnaire) Sarajane Links – https://www.instagram.com/enneagramandcoffee/?hl=en (Instagram) – https://www.instagram.com/sarajanecase/?hl=en (Instagram) https://publishing.andrewsmcmeel.com/book/the-honest-enneagram-know-your-type-own-your-challenges-embrace-your-growth/ (Book)
Transcript below Hello, and a really warm welcome to this week’s episode of the podcast. How are you doing? So, okay. In total honesty, I have had a bit of a week. It was strange. Cause yesterday I was talking to someone and they said that they were listening to an episode a couple of weeks back and said, you, you sounded like things weren’t good. Is everything okay? And I don’t actually remember. Saying it on the podcast, but obviously I must have, or alluded to something, but...
In this week’s episode, we are going to be talking all about launching an online product. Due to what we have all experienced in the world lately, lots of people are starting to think about how they could take their business more online, which means you can work anywhere, at any time. I want to help you by giving you all the tips I have learnt from having an online business and the things you need to do to get started. KEY TAKEAWAYS COVERED IN THE PODCASTThe knowledge industry is anyone who can teach or serve from the topic they know and understand. Online products in the knowledge industry include; masterminds, coaching programmes, memberships and courses. If you sell a product right now, can you now teach it? The knowledge industry has opened up and we can now learn anything from anywhere. There is huge potential for you to earn money from selling what you know. No matter what you offer, it needs to be transformative. Understand who your ideal customer is and who would need support, so you know who you are talking to. There are many ways to deliver an online product and you may need to use some third party websites/platforms. Don’t try and do too much – we are all sort on time so too much content isn’t always the best way. Breakdown how your product or service comes together so you are clear on what your customers/members actually get. Look at who else is offering a similar product or service to you – do not get disheartened by this, just use it as research. Don’t take one person’s word for it – ask lots of people for their opinion.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…This is not a “get rich quick” option. Creating and selling your online product takes a lot of work and there are lots of things to think about, but it is so worth it.HIGHLIGHTS YOU SIMPLY CAN'T MISSOnline Products in the Knowledge Industry 04:30 Can You Teach Your Product or Service? 05:21 What Transformation Can You Offer? 07:37 Who is Your Ideal Customer? 09:49 How Are You Going To Deliver Your Online Product? 11:44 Research 18:19
Transcript below Hello, and a very warm welcome to this week's episode of the podcast. How are you doing? Thank you. Thank you. Thank you for joining me as always as I'm recording these episodes. Cause I'm doing I'm batching some episodes at the moment. I've just had a lovely message into my inbox saying how much someone loves the podcast. And honestly, it makes my day. It literally makes every single thing I do worth it because I just love the thought that you're out there listening to this right now and you're getting something from it. So if you're sat there and you've never DM me, or you've never tagged me into an Instastory, or if you've never gone and reviewed the podcast, then I urge you, please, please do so I really, really do appreciate it. Okay. So today's episode, we're going to be talking about launching an online product, and there's a couple of reasons why I want to talk about this. One of the main ones is because obviously while I'm recording this, we are still in some elements of lockdown. And, uh, the pandemic is still very much around. And obviously that has had a massive, massive difference to our lives and our businesses. And during the lockdown, you might have really quickly jumped into action and taken elements of your business online. You might have followed and not done anything with the business and the business that you run today that you've reopened hopefully by now, if you've had to fill out or if you have to close, if it's physical shop, you might be looking at, okay, "What if this happens again? How am I going to protect myself from this going forward?" Or you might be one of those people that like said you jumped on it. You immediately started doing stuff online. And now you're thinking, okay, that was fine as a interim solution. But now, how am I going to do this properly going forward? Because it gives you...
In this week’s podcast I have an interview with the very lovely Matt Johnson, who is an agency founder, podcaster and author of the book called “Micro Famous”. We talk all about not needing loads and loads of followers in order to be successful, using a niche and understanding who your customer is. KEY TAKEAWAYS COVERED IN THE PODCASTAttention spans are getting shorter – having something in your ear like a podcast whilst you are doing something else works really well. You don’t have to have big numbers on social media to be successful. Micro famous is being famously influential to the right people. You have to decide what you really want – is it about fame? More content does not equal more sales. The algorithms have put a barrier between content creators and customers so we have to focus on engaging content. The three stages of influence – Get Seen, Get Noticed, Get Known. The aim is to get linked to the problem you solve. Become known for something but only to the people you want to serve – this is easier and faster. Ways of finding your niche – Create a new one or speak to an existing one. Find what people are right from you and create content that speaks to them. If you don’t know how you have got somewhere, you won’t be able to go back and fix it. You can’t count on authenticity to grow your business but you can still show up and be authentic. Not all forms of visibility are congruent with your expertise. Podcasts are brilliant if you sell ideas because your audience can listen and engage with you for a long time. Podcasts are also really good if you prefer talking to writing. Podcasting creates demand because you can take your audience on a journey – you are their leader. Appearing on other podcasts helps to reach new people who are looking for solutions. Reach out to other podcasters and pitch yourself.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Find a podcast you can pitch yourself on and just go for it! If you have never done it before, you may be surprised how much you enjoy it and the potential growth to your business. HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Matt Johnson 08:02 Why Podcasting 11:35 Micro Famous – The Book 16:02 The Numbers Game 19:20 How to Build Your Influence 26:05 Finding Your Niche 29:25 Being Authentic 32:18 TikTok for Business 35:51 The Power of Podcasting 42:50 How to Get on Other Podcasts 46:30
Transcript below Hey there and welcome to this week’s episode of the podcast. How are you doing? I hate starting the podcast, honestly. Like I try and find something different to say every time and I can’t, it’s really irritating and I feel like it must be irritating for you to hear me start the same way. So, yeah. Sorry about maybe that’s how I should start it every time. I just like saying I hate having to start the podcast. Anyway, let me go back to being professional. But it is tough. And if you do a podcast, let me know. I think it’s hard to try and think of something different to say. Anyway, I am batching episodes today. I’ve been really bad recently, and I don’t mind admitting to you that my head has not been in like a great space in terms of getting work done, because I think we all go through this at times and there’s been so much going on in the world. And I think you have talked about it in a couple of episodes back that I was struggling a bit. But I’m giving myself a serious kick up the backside. And today I am batching three episodes all in one go because then, one I get into the flow of it. It works quicker. It happens easier and ideas do flow. When you batch contents, if you’ve never done it before, I’m sure I’ve done an episode. So I will find the episode and link to it in the show notes, but do go check it out because batching really is helpful in terms of creating content. And sometimes we do just need to give ourselves a kick out the backside and say, get on with it enough now. So...
In this week’s podcast we will be talking all about promoting your lead magnet on social media to build your email list and also how to not feel bad about selling on social media. KEY TAKEAWAYS COVERED IN THE PODCASTA lead magnet is content you give away for free, in return for an email address to get them on your email list. A landing page is where people sign up for your lead magnet, this usually has photos of what the lead magnet includes, as well as reasons to why it’s going to benefit your audience. You can put your lead magnet on social media more than once in different posts. Your posts on social media needs to be consistent to your landing page. Don’t worry about posting more than once – you are not bombarding people. You can set up a pop up on your website to promote your lead magnet. Changing your cover photos and ‘Call to Actions” on social media will also help to promote your lead magnet. You can also talk about your lead magnet in your regular content such as blog or podcast. If you are being interviewed or speaking on stage, you could talk about your lead magnet at the end – check you can do this. Promote your product/service in unique ways so it is not just focused on “Sell, Sell, Sell”. If someone gets irritated by what you post, they are not your customer – let them go. There is nothing wrong with asking for money for what you do. If people don’t invest money into something, they are not as likely to invest their time and energy into it. If you are worrying about being too ‘salesy’, you won’t be. Because you are conscious of it so would not come across like that. The only person who sees every single post you share is you.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You have to keep talking about your lead magnet and promoting it, otherwise people won’t know about it. Don’t feel like your landing page or lead magnet isn’t good enough, it’s just that people need to be aware of it and then they can see how awesome you and your content are!HIGHLIGHTS YOU SIMPLY CAN'T MISSPromoting Your Lead Magnet 02:50 Sales Posts on Social Media 13:10 How to Sell Without Feeling Bad About it 15:54
Transcript below Hello and super warm welcome to this week's episode of the podcast. How are you doing on this very lovely Monday morning, if you're listening to this on a Monday, which you may not be, or you might be so whatever day or time is, I hope you are super well. Okay. So this week I have decided that I wanted to talk about something that keeps coming up again and again and again. So as you know, I have my Academy and I also have a 90 day program. And in the Academy we have coaching calls. So a couple of times a month, we all get on a group coaching call and people get to ask me questions directly and I get to help them directly with their business. And basically they can come on and ask anything. And I love it. Because I love the fact that they kind of put me on the spot. My brain has to work really quickly. I have to think about what they do and what their business is. And I really, really enjoy it, but basically a question keeps coming up again and again, and I thought, you know, what if members of the Academy have got this question then maybe you guys have too, and therefore it might be worth doing an episode to address this question. Okay. So basically what I've been asked over and over is how do you post on your social media about your lead magnets? And if you don't know what a lead magnet is, go and check episode 110, because that episode I talk fully about what a lead magnet is, but basically in short it's you giving away some content for free or giving something away for free in order to get someone's email, to get them on your list. So how do you post a lead magnet or post a sales post without feeling yucky and salesy and sleazy? And also once you have your lead magnet or also once you have your thing to sell, where should you be posting it and how...
In this week’s podcast, I have the amazing Megan Hyatt Miller who is the chief operating officer at Michael Hyatt and Company. She is also the co-host of the popular Lead to Win Podcast. In this episode, we talk all about Michael Hyatt Company and how Megan runs it, as well as how you can stay focused and get work done without feeling overwhelmed. KEY TAKEAWAYS COVERED IN THE PODCASTOur life has different seasons – different things are possible in different seasons. Respect the constraints that you have in your life and don’t fight it. Your weekly big three are the three most important things you need to achieve each week. Instead of writing a huge to-list every day, try to focus on the top three things you need to do and then move onto any others IF you have time. The act of writing is really good to clarify things and have a sense of calm. Having a paper planner is like having a sense of control that you can hold in your hand. Success includes all parts of your life, not just work. To have a great day, you need to have a morning and night ritual. Self-care is important to support yourself. You can be successful without burning yourself out and make compromises.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…We have so much going on in our lives, so it is important to decide what you want to focus your energy on and what you want to achieve. When you plan and prioritise the important things, you will ultimately be more productive.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn Introduction to Megan 05:54 Working at Michael Hyatt Company 08:05 Succession Planning and Diversifying 09:42 Managing Your Time Efficiently 13:18 The Season of Life 18:20 The Full Focus Planner 22:20 You Can Win at Work and Succeed at Life 34:00 Journaling for Kids and Students 39:00 What’s Next for Megan? 43:52
Transcript below Hello and welcome to this week’s episode of the podcast. How are you doing? I am sat recording this on a beautiful sunny day in Rochford in England. And I have to say, because we haven’t been able to get in a plane this year yet. I was missing, going to amazing sunny places like California and Nashville. And I was in Greece and Cyprus and Dubai last year. So I am really, really very grateful for the sun shining here because, I don’t know about you, but it totally makes a difference to my mood and how I feel. And obviously I’ve had my garden done. So after I’ve recorded this, I’m probably going to go and work in the garden, which will be heavenly. Anyway, haven’t come on to tell you a weather report. Today I have an amazing interview for you. I am interviewing the very lovely Megan Hyatt Miller, who it was such a delight actually. So nice to have her on. I really think you’re going to love this conversation. It was so, so enjoyable to do from my point of view. Now you might recognize the Hyatt name as I have had two or two members already at the Hyatt family. So I’ve obviously already had Michael Hyatt on the podcast and Megan is Michael’s daughter. And as you know that. Well, his other daughter, Megan’s sister, Mary is my coach and very dear friend and she’s been on the podcast twice. So it was so nice to add Megan to the lineup. I feel like I should be interviewing their entire family, but I think we’re going to stop it at Megan, but it was great to chat with her. So let me tell you a little bit about Megan first. So Megan Hyatt Miller is the chief operating officer. At Michael Hyatt and company, she’s also the cohost of the lead to win podcast, which is consistently featured in the top 10 of iTunes. As a leader of leaders, she is the grand architect of Michael Hyatt and company successful achievement focused culture. Today, she teaches other companies, how to practically craft a company culture that makes a double win effortless. Uh, they have a sort of phrase that they win at work and win at life. She enjoys her free time with her husband and check this, five children. Five. There’s a...
In this week’s podcast we are going to be talking all about podcasting and how you can start your very own podcast! Here are all the things you should be considering if you want to start a podcast. KEY TAKEAWAYS COVERED IN THE PODCASTYou need to have an outlet to give your audience long form content. For example, a blog, podcast or videos. As a business owner, you need consistent content. Podcasts are great if you like to talk, as opposed to write – you have to like what you’re doing. Set yourself a length of time you are going to guarantee to yourself how long you will be consistent for. Practise talking to yourself and record it – see what it is like. We are our own worst critic, get someone else to listen to your first recording to check it. Think about what kind of podcast you are going to have. Don’t put too much pressure on yourself to have an interview for every single episode. If you are going to interview people and you want some great people on your podcast, it will take time. Will you do episodes or seasons? Think about consistency here. Think about the name of your podcast and your artwork. Google your name idea and search in iTunes and Stitcher – ideally you don’t want your podcast name to be the same as someone else’s! You will need an intro and outro to describe what your podcast is about. Intro script – summarise what your podcast is about and why people would listen to it. Needs to also explain what your listeners will get Outro – if you like the episode please like and subscribe or leave a review (Call to action)
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…A podcast is a brilliant way to give your audience consistent, long-from content. There is a big process to it, but hopefully this episode has helped you to break down all the different things you need to consider when setting up a podcast. Having a podcast is very rewarding so it is all worth it!HIGHLIGHTS YOU SIMPLY CAN'T MISSConsistent content - 05:27 5 steps to getting your podcast started - 09:00 The process of a podcast - 33:01
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://www.kingsvoice.co.uk/ (Phil King) Contact Phil https://www.blossomdigital.co.uk/ (Becci (show notes)) https://teresa-heath-wareing-b3a9.mykajabi.com/podcast-lm-june-2020 (Download) https://www.audacityteam.org/ (Audacity) https://wave.video/ (Wave) https://www.captivate.fm/ (Captive)
Transcript below Hello and welcome to this week's episode of the podcast. How are you doing so for me, it's been a bit of a tough few weeks. If I'm honest, I think generally in the world at the moment we are going through a lot of stuff. It's very hard and heavy, and there's a lot of things going on that can really affect our mood. And unfortunately, I've had some pretty horrible news myself that has also affected my own, uh, mood of myself. So it's been tough, but do you know what I've sent an email out to the Academy members yesterday saying we need to bring more light into our lives and I need to bring some fun and easiness and enjoyment because I don't know about you, but I think I've got to this point in lockdown and I am done. I just want to go out for dinner. I feel like a child having a tantrum. I want to go out for dinner. I want to see my friends. I want to hug my family and I am now finding it quite tough, which is interesting because up until I don't know, maybe a couple of weeks ago, I was all right with it, really, I think. And I was really okay with it at the beginning when lots of people were nervous about it, whereas now I'm done and I want to travel. And the thought of not getting on a plane this year fills me with so much upset. I can't tell you because travelling is our worlds. That's what my husband's and I love to do. I love to stand on a stage and speak. And the thought that I can't do that again is really, really hard going, and, and with this other sad news on top, it's been a tough few weeks, but as I've said, I'm...
In this week’s podcast we have the brilliant Marcus Sheridan who is the author of one of my favourite books – “They Ask, You Answer”. We are going to be talking about how this concept came about, why it is so important and how we can use this in our businesses going forward. KEY TAKEAWAYS COVERED IN THE PODCASTMake sure you are talking to your customer through your content. Show them what they want to see. Don’t over-complicate your content. Focus on the questions that your buyers want to know. The 5 subjects customers research – price/cost, problems/negatives, comparisons, reviews/ratings and the best thing. The mistake most companies make with their content, is to talk about answers that are not even in the buying funnel or they are the top of the funnel – you have to start at the bottom. The questions at the bottom of your buying funnel are the questions you get asked all the time. You should aim for 75% of your content to be focused on the 5 subjects that customers research. Be brave with your content – you don’t have to follow the rules and worry about what your competitors are doing! Teaching equates to trust. Trust equates to sales. Be honest and transparent with your customers. Over 80% of all people will not go to a restaurant if they don’t advertise their prices in their online menu. Over half of people will not buy what is in their basket if they can’t find a discount code after seeing the code box. When discussing pricing in your business, help your customer to understand the market place in general. The more specific companies are in talking about cost and price, the better the results become – more leads. Give your customers an educational experience.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Customers are unlikely to purchase the first time they see your product or service, but if you are helpful, supportive, answering questions and giving knowledge, they will take that and remember you to purchase in the future.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn Introduction to Marcus 02:06 Sales Initiative vs Marketing 09:22 Revenue from Action 17:15 Content Creation 20:23 Answering your Customer’s Questions 26:30 Being Brave with your Content 32:20 Being Honest with your Customers 36:30 Educational Resources 47:10
Transcript below Hello and welcome to this week's episode of the podcast. How has your week been? I hope you've had a really good one. If you've been following me on Instagram, you'll see that my garden has been finished. If you're not fallowing me on Instagram, you might think, why am I talking about my garden? Well, basically, I have had some contractors in, and they have done my gardening, which is really exciting. And I've been putting on Instagram, and I got so much interaction that was wonderful. So I've been sharing the updates in there, and it was finished as I'm recording this, so a few days ago, by the time you get to listen to this. So, yeah, it's exciting stuff. So that's what I've been doing with my time. So I hope you've had a good week. Anyway, this week we have a great interview for you. Now, you will know, because I've said it before, that one of my favourite books I've read for marketing is a book called They Ask You Answer by Marcus Sheridan. And I was so very lucky to be given some of Marcus' time in order to bring him onto the podcast, to talk about how this came about, why it's so important, and how we can use it in our businesses going forward every day. But, honestly, if you haven't read the book, I highly recommend it because it gives you some really interesting ideas on the importance of content creation, and you know I go on about that all the time, but also about the types of things you want to address in your content creation. So I really recommend that you go and buy that book. It's a really good one. I'll link to it in the show notes. An Introduction to Marcus But let me tell you a little bit about Marcus. So Marcus is a...
In this week’s podcast we will be talking all about launching your online product or service. I am going to talk you through all the different steps involved, and some of the key things that make the real difference in terms of the success of a launch. KEY TAKEAWAYS COVERED IN THE PODCASTLaunching an online product or service is a bit like baking a cake – you have to follow the steps and the process. This is not a quick win, it takes time. You need to create consistent content in the warm up phase so people can engage with you on a regular basis – you need to be known for your product or service. Start building your email list! Love your audience, keep showing up. You can launch a product or service through masterclasses, webinars, live videos, waitlists or challenges. You need to demonstrate what they are going to get if they then purchase from you – give them a taster. The day you do the webinar, masterclass or challenge, is the day you start selling. Start planning your launch 6 weeks in advance. Being live makes it easier to have that conversation whilst they are sat there and they also get to ask you questions. Create downloads and workbooks to add value. Consider your price point – you should offer a discounted rate for people to buy straight away. You could offer a payment plan. Open cart or closed cart – is there going to be a day where people can no longer join? Your sales page is SO important – there is a download on my website and a course in my academy on this subject. Consider why people didn’t buy – follow up with a survey for feedback. Don’t forget to love the members you already have. Review all of your steps before relaunching.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Launching an online product or service is a LONG process, there are so many different steps to it but I promise, if you have the drive and the desire to have an online business, it can be the most wonderful thing.HIGHLIGHTS YOU SIMPLY CAN'T MISSQuick launch - 04:00 The warm up phase - 06:37 The pre-launch - 16:21 The actual launch - 22:58 Post-launch - 31:28 Retention and relaunch - 33:23
Transcript below Welcome to this week's episode of the podcast. How are you doing? As I'm recording this, it's a beautiful sunny day. We've been so lucky with the weather and I am so, so grateful for having nice weather. I have to say it really does make a difference to my mood. So I am very grateful for the sun shining today and I hope the day that you're listening to this, the sun is shining too and I hope you're having a good day. Okay, so I want to talk today about something that I love. So when I started in marketing about 16-ish years ago, I did well basically over these 16 years, I have done so much marketing. There's probably not much I haven't done. The one thing I haven't done hands-on is TV advertising. We, I used to work for Land Rover, as you may have heard me say before, when I worked next to the people who did the TV advertising, but I didn't do it myself. But other than that, I've pretty much done everything and stuff that is no longer around. I used to do fax marketing, we still lot of postal marketing, whereas some of these things obviously we're not using now. And then some of the things I use today, I had to learn like everybody else because they weren't in my degree 16 years ago. So for me, as you know, it's a passion. I love every, every minute of marketing and I eat, sleep and breathe this stuff. But the last few years I've been very honoured to work with lots of business owners in a particular area, which I love and I want to dedicate today's episode all to that area. So I want to talk to you about launching. Now I have been very lucky over the years, like I said, to work with some amazing entrepreneurs and business owners to help them launch their online products and services. And I have done many, many, many launches, including many launches of my own and I have also spent a long...
In this week’s podcast I am bringing you an interview with the legend Dean Graziosi. Dean is a multiple New York Times best-selling author, an entrepreneur and an investor. We are going to be talking all about mindset and how Dean has got to be the success he is today. KEY TAKEAWAYS COVERED IN THE PODCASTIf you want to be in a different place in a year or 5 years from now, you have to start planting those seeds today. The only person you have to be better than, is the person you were yesterday. “The definition of success is going from failure to failure without losing your enthusiasm” – Winston Churchill. It is okay to fail! Success isn’t easy, but it’s beyond worth it. Share what you know and get paid for it. You have to be the guardian of your thoughts. Don’t regret your past mistakes, just keep moving forward. Keep on Innovating and implementing. It is down to you how you come out of this crisis. Whatever gets our attention, gets results. Identify what is truly important to you, and then say no to everything else. Make a list of things you are going to stop doing. Don’t let anybody dim your glow. Replace envy and anger with compassion.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…There is no such thing as an overnight success, but the opportunity is there if want it. You are choosing to better yourself and level up, and I know you are capable.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Dean - 07:37 Mindset is everything - 14:05 Marketing and mindset - 20:24 Stand out moments - 27:48 Levelling up your mindset - 33:03 Thriving during a crisis - 35:43 Commitment - 44:00 Managing your time - 45:42 What’s next? - 53:10
Transcript below Hello and welcome to this very special episode of the podcast. So you might be sitting there thinking, why is it so special Teresa? Well, I've got an interview for you today that to be totally honest in my wildest dreams I couldn't have imagined doing this interview. But I want to give you a little bit of a backstory before I tell you who it is as to how it came about because it was kind of a little bit strange but wonderful. So you know that I am a little bit woo-woo now. I never used to be and my friends and family who have known me for obviously a very, very long time don't recognise that side of me, but I am and I just think, well, what's the harm in trying? What's the harm in giving this some thought or doing this thing? If it helps, then great. So the other week I was on a Zoom call with my good friend Biz Paul and we were chatting away about the podcast and I just happened to say to him, do you know what I could do with like a really amazing guest? Now, I have had some of the most amazing guests, so it certainly wasn't me sitting there going, I need someone good, I haven't. It was like, who on earth could I possibly go for next? Because I have had such amazing people. And if you're new to the podcast, you might not know that I've had Amy Porterfield, Pat Flynn, Jasmine Star, Tyler J. McCall, James Wedmore, Michael Hyatt, Mary Hyatt. Like honestly, I've had some really amazing, amazing people and so many more and I know I'm going to miss off the names and I feel terrible. But I was just sat there saying to Biz Paul, I can really do with like a really good guest, that'd be A's. I'm going to have, to have a think about who I could approach. Obviously Brene Brown is always on the list. And I'm working up a highway approach here. So anyway, I sit there and then 30 minutes later, I am not even kidding you. I promise you I'm not making this up. 30 minutes later, a DM came into my Instagram which presented this opportunity of this interview to me. Like if the universe wasn't listening to my conversation and trying to help me out, I don't know what or how that happened, but all I know is how very grateful I am for it and how I welcome even more of it to come. So let me tell about today's guest. Today I am bringing you an interview with the legend
In this week’s podcast we will be talking all about using a challenge in your business! We will be covering a step by step guide on how to run a challenge in your business and how to make it as effective as possible. KEY TAKEAWAYS COVERED IN THE PODCASTThe price of my academy is going up, forever! Now is your last chance to join at this amazing price. It is very easy to get overwhelmed when you have your own business, especially when you are attending lots and lots of different courses and content. A challenge can really demonstrate a product or service at the end of it – it gives people a taste of what is to come! What are your customers struggling with that you can help them with? Try to think of something that needs more detail than a PDF or 5 minute video. Make sure you include actionable steps they can follow along every day. It is a good idea to have a private Facebook group for your challenge to help with accountability and understanding more about the people who take part. Go live in your Facebook group to check in with everyone – this adds a lot of value. You could add in some prizes along the way and pick winners who are getting on well. Your sales pitch will be on the final day – you could do it on a Facebook live. Encourage people to join your live with exclusive content. Try to have a limited time offer or a discount to encourage people to sign up straight away. Follow up your challenge with onboarding emails.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If someone has come into your challenge, they are still going to need more information. By doing a challenge, you are giving them a taster but also leaving more for them to learn so they then buy from you!HIGHLIGHTS YOU SIMPLY CAN'T MISSEverything you need to know about The Academy - 04:05 Why do a challenge? - 11:51 How to set up a challenge for your business - 13:58
Transcript below Hello and welcome to today's episode of the podcast. How are you doing? It feels like I haven't recorded an episode for ages because I batched so much content and now it's time to do the next lot of rebatching. If you don't batch content, then I would highly recommend it because it really helps to keep you focused and get ahead of the game. So it's very unusual for me to have a podcast so close to when it's coming out. So I'm actually recording this the Tuesday before it's released on the Monday. But what is quite nice is it means I can talk about stuff that's happening at the moment or it seems really, really kind of up to the moment and on the minute type of an episode, which like I said, ordinarily they're not that close because I do batch and I get ahead, which helps me make sure that we've always got an episode for you. And I am not causing my team to have an absolute nightmare trying to rush to get something done. So at point of recording this, we are still in a kind of semi lockdown situation. And it's really funny because my husband and I were talking just the other day about this and how we felt and basically about the fact of when it first all kicked off. We were fine, we were okay, we kind of cracked on and got on this stuff. And actually it's getting harder the longer that the time it goes on. Whereas actually I've spoken to some people who really struggled at the beginning and are actually now doing okay cause they're getting into a routine. But the problem is the things that my husband's and I are really pining for other things that are going to be the last to come. So our life, like I said, I worked from home so I didn't ever go out to an office so that there's no change. But what we do in our life for fun is we go out for dinner and go to the pub and have a cocktail somewhere nice and we travel. Last year I flew an awful lot. I think it was about 26 flights in total. We went to some amazing places and this year it's May middle of May and I've been nowhere and and that does make me feel a bit sad because travelling is something that
This week we have a very exciting interview with the lovely Kira Hug, who is the co-founder of The Copywriter Club and the co-host of The Copywriter Club Podcast! We are going to be talking all about copywriting, particularly focusing on how to get the balance between the right kind of copywriting whilst still being authentic. KEY TAKEAWAYS COVERED IN THE PODCASTFinding your voice/identity. Look at your brand – Personality, Values and Advantage. Be honest about your personality, embrace your quirks! Your values (What you care about, what you fight for/against, what you stand for) will reflect in your messaging. Think about your advantage, what is your superpower? Everyone has one, so you need to identify yours! Check out what your competitors are doing – Understand how you fit into the space. Stand out from the crowd by talking about your quirks, they are what makes you, you! Being honest will help to build trust in your community and with your audience, as well as building rapport. You don’t have to be perfect, to be successful. People connect with you for lots of different reasons – give them different sides of you to relate to. Tell a story using chatty language in your emails – this can be the first paragraph or two to show a little bit of who you are and build that connection. Oversharing – there is a fine line! Decide what is important to you and if it is important for people to know more? Set those boundaries for yourself. Aim to build a community of people who do want to know more about you. Make sure you send a mixture of emails talking about you and about your audience and their problems. It is important to put yourself out there and let people know more about you because your audience needs to identify with you. You are allowing them to see what they want in their life, in you. Your audience get to know your brand personality through you sharing more of who you are, and they can then relate to your brand on a deeper level. Every time you share something, it should feel a little uncomfortable! Check in with your customers/clients – have a conversation while providing some value. It is important to know where you are in your sale cycle to see how much personality you should share. Show your customers/clients that you can relate to them and you do understand. Use your first sentence to really grab your reader’s attention – this could be a piece of who you are or something they can relate to. Signing off your emails – Best opportunity to showcase your personality. Keep it fresh and fun! Add your friends to your email list to keep that friendly tone. Your copywriting is one of the most important parts of your marketing, if you don’t have the skills, invest in a copywriter! There are lots of different levels of copywriters out there, with different skill levels and price points.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Authenticity is key. Many of us are in crowded markets, so our personality is the only thing that can really stand out. If you are putting yourself out there and being authentic, you are going to attract people that you like, and they like you! Remember, if someone doesn’t like you, that’s cool, there are plenty of other products and services they can go and buy instead!HIGHLIGHTS YOU SIMPLY CAN'T MISSAn Introduction to Kira Hug – 03:40 Being Authentic – 09:03 Embracing your quirks – 14:02 The “Perfect” online space – 16:32 Connecting with your audience via copywriting – 19:25 Oversharing! – 23:33 Putting yourself out there – 26:26 How to get started with sharing more! – 32:20 Converting your customers – 40:08 Using a copywriter for your content – 50:50
Transcript below Hello and welcome to this week's episode of the podcast. This week we have an interview, and I was really excited about this one because, basically, one thing that I tell you I am not very good at is copywriting. It doesn't thrill me very much. However, one thing I am really keen on...
In this week’s podcast, we are going to be talking all about hashtags! We will be covering: what they are, why you use them, how you can use them to find new followers, how you can use them to attract followers, which ones you shouldn’t use, where you should put them and how many you should use! KEY TAKEAWAYS COVERED IN THE PODCASTA hashtag is a word you use to collect together people who have a common interest or theme. Hashtags are great for events because it groups together all the content from everyone who has attended. Hashtags can be used on Instagram, Twitter, LinkedIn and Pinterest. You can have up to 30 hashtags on Instagram – try to use between 20 and 30. It is recommended you use up to 2 hashtags on Twitter and up to 5 hashtags on LinkedIn. You can put your hashtags in your caption or in the first comment. Try to leave a space between your caption and the hashtags using a hard return or dots. Create groups of hashtags for different categories (eg. Travel, family, fun times, books). Save your groups of hashtags to your notes to use again. You need to use relevant hashtags and not the same ones over and over. Use around 5-10 hashtags that are very relevant to your image, then use 20 more general hashtags. Don’t use many hashtags that are too big or too small/niche – people won’t find you. Try to use hashtags that are over 1,000 but under 1 million. Research hashtags on Instagram by using the search function – start to type in a word and it will come up with suggestions and how many people have used that hashtag. Try to think about the hashtags your ideal clients or customers will search for. Look at what hashtags your competitors are using. When coming up with your own hashtag – try to keep it really simple and easy. Check to see if other people are using that hashtag – check it hasn’t been used inappropriately or being used actively all the time. When a hashtag starts to get really popular, you then get spammers who use that hashtag for posts that have no relevance at all. At this point, Instagram then makes the decision to dumb down that hashtag and the effect decreases. Try to avoid using banned hashtags. On an Instagram story, you can use up to 10 hashtags. You can hide your hashtags on Instagram stories by shrinking it down or changing the colour to the background. You can use hashtags to search for content. Follow a hashtag if it is something you are interested in or something your customers might be using. Hashtags are linked so if you click a hashtag it will bring up more content surrounding that topic. Look at your Instagram insights – it will tell you how many impressions you have got through your hashtags! You may be surprised.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Hashtags can be really useful for not only finding new followers, but also to find out what your followers are using and looking at.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat is a hashtag? - 01:39 Where do you use hashtags? - 02:15 How many hashtags? - 02:45 Using hashtags - 04:12 What to hashtag - 07:18 Hashtag research - 11:38 Using your own hashtag - 16:05 Banned hashtags - 17:14 Using hashtags on Instagram stories - 18:51 Other ways to use hashtags - 22:08
Transcript below Hello and a really warm welcome to this week's episode of the podcast. How are you doing? How are things? I hope you're having a good start to your week. If it's Monday, of course. If it's not, then I hope you have a good day. Uh, okay, so today I'm just going to jump straight in with some content and tell you what this week's episode is going to be all about. Now quite a few weeks ago. Probably way more than I'd like to admit. I talked about hashtags on a podcast and said, I'll do an episode about it. And then one of my Academy members obviously listened to that episode and went, where's that episode about hashtags? I can't find it. I was like, Oh, that's because I haven't done it. So today I'm doing you an episode all
This week’s podcast is an interview with the amazing Mark Schaefer. Mark is a globally recognised author, speaker, podcaster and business consultant who blogs at Grow – one of the top FIVE marketing blogs in the world! At the time of the interview, Mark had actually been diagnosed with coronavirus 17 days prior. We are going to be talking about how it affected him, but also his content and how he is adjusting in this time we are in. KEY TAKEAWAYS COVERED IN THE PODCASTWe have to reframe our business and our strategy based on what is going on right now. Are you relevant in this moment? Pivot your content – some content you may have had planned may now seem irrelevant. The world needs you to teach something different right now. Make sure your content is meaningful and helpful. We constantly have to reassess what we are posting and read the room. Make sure you keep thinking about how your audience is feeling and what they are going through right now. Ask yourself, what do your customers need RIGHT NOW. Maslow’s hierarchy of needs – many of our customers are likely to be at the bottom level right now. If your product or service is aspirational, this may not be the right time to be selling, but you can still keep marketing your brand. At this time, your brand is more than the short-term sales. People will remember what you do during this time. It’s all about survival right now and what we can do to help. People who are “known” means having the reputation, the authority and the presence to get your job done. If you are “known”, you have a permanent and sustainable competitive advantage. If you have some down time right now, you need to be working on this concept of being more “known” and building your personal brand. Never take your audience for granted, you need to continue to be a leader. Think about what your purpose is right now, be brave and use this as an opportunity. Inspire your audience, and help them in a positive way. Be gentle on yourself. Just because we have the time and the space, doesn’t mean we emotionally feel like doing it. The biggest goal we can have right now is to arrive and be there in one piece when this is over. We need to focus on the little things such as staying healthy, taking care of relationships and comforting and nurturing our children. We don’t have to be remarkable right now. This is a period in our life where it is not like it’s ever been before, so we can’t be hard on ourselves! Reframe this time as a complete reset. We are not that far away from the world exploding with joy! We will appreciate all those little things we once took for granted. It takes time, work and patience to build your personal brand. Manage your expectations, you can’t build a business overnight! There is no magic button to success – consistency is key. You need to become a habit in people’s lives so they look forward to what you produce. Consistency is more important than genius. We are all in industries where it is competitive, so we have to keep going! Just because someone is doing it one way, doesn’t mean it’s a particular style that really works, they have just found what their ‘tribe’ likes to see. You will find what your ‘tribe’ likes too. You don’t necessarily need to be an expert in something to be known. Show your journey to your audience, no one starts out as an expert but we can all learn! We have an opportunity right now to really work on our brand and become a legendary. We could do something in this crisis that people will never forget. We have an opportunity to do something that can create loyalty that lasts forever.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…We can continue to show up during this time to our customers and our audience, by being helpful and relevant through our content. The best way is always to be authentic, although it may take longer, it is definitely the way to go.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Mark - 01:58 Mark’s...
On this week’s podcast I am interviewing the lovely Steve Dotto, who is a well-known speaker in the social media space. Steve is the business owner of Dotto Tech, but his career actually started in television. Steve creates a crazy amount of content, so I thought he would be the best person to talk to us about video content creation. Key Takeaways Covered In The PodcastCreating content is about creating a conversation. Our audiences are getting far more sophisticated and demanding. People want intimacy with a content creator – feels more personal. Your audience want access to you, so they feel more connected. Your audience doesn’t judge you, they want you to succeed. Not everything has to be polished and perfect. Give yourself the same grace you would give others – we all get imposter syndrome sometimes! Listen to what your audience asks for and be guided by them. You want to create content for an appreciative audience. Creator burnout is a big issue – Don’t over-do It, make sure you give yourself a break if you need one. There are lots of different platforms and types of video content you can put out – Audio Podcasts, Video Podcasts, Live Streaming on YouTube/Instagram/LinkedIn, Webinars, Recorded Videos. When people watch your video on YouTube, they are watching with intent. People who click your video on YouTube are interested in hearing what you have to say, this is your chance to start building a relationship! Recognising which platform you are creating your video for is key. If you are going to live stream, you have to create an intent for people to come and view it. Video is not just “putting it out” – it needs thought behind it. Think of YouTube as a search engine. You don’t have to put your video on every single platform, just the platform it is most suitable for and will be most received. When we create content, we create it for search, not for subscribers. You could use your extra time right now to start creating some video content for your community. You could start with a video call to some of your loyal customers/clients. If you’re not engaged in a conversation with your audience, you won’t become a craftsman. Sharing your insight via video will allow your passion to come through and help to tell a story. You need to keep posting and being consistent. Success may not come straight away but don’t give up, keep going and putting your videos out there. Consistency is the key to building your audience, you have to keep showing up. Don’t compare your metrics to other people. We all have our own community, it doesn’t matter what the size. They are turning to you. Create videos that will help your community with their needs. Take it right back to basics. Advice from Steve – You CAN do it! Embrace failure, take a chance, if it doesn’t work, learn from it and move on!
The one thing you need to remember above all else…When we start anything, we are always going to be the worst we can be, which means we can only get better from there! So try it, get started and then improve as you go along.Highlights You Simply Can’t MissAn introduction to Steve - 03:01 Understanding your audience - 12:35 “Perfect” content - 15:15 Tired of creating so much content? - 20:00 Which platform for what content - 26:25 Live streaming - 30:33 Influencers - 34:15 Getting started with video content for your business - 37:45 Building an audience - 43:25 Creating videos for your community - 48:41 Advice from Steve - 51:18
Transcript below Hello there, and a super warm welcome to this week's episode of the podcast. How are you doing on this very fine ... Hopefully fine Monday morning, or afternoon, the following day, whenever you're listening to this. I'm just going to jump straight into this episode today, because it's an interview, and it's such a good one. Now, I say this all the time, but I do genuinely mean that. This one was so cool, because basically this week I'm...
This week’s podcast is all about taking your business online. I thought this would be a good topic for two reasons; Firstly, where we are right now during this pandemic means a lot of people can’t do their everyday business. Secondly, I think a lot of people are realising that they need a bigger presence online, whether they sell online or not. We will be covering the key things you need to be doing to have an online business. KEY TAKEAWAYS COVERED IN THE PODCASTIf you can take your business online, it is a good way to keep income coming in during this time. If you can’t take your business online, can you teach it? Even if you can’t make money from your business right now, you can still create content. Keep people engaged on your social media platforms and stay on their radar. Give people something that they need right now through your marketing. You need to set up an online presence where people can find you (If you don’t already). There are lots of options for creating an online presence, including social media, website, landing page, sales page or a checkout page. You need to be consistent with your content. If you have the energy, use this time to get the things you never normally get chance to done or have been putting off. Content ideas – Blog Posts, Social Media Posts, Record Podcasts/Videos. Your customers/clients will come back when this is all over but they do need your help doing it themselves right now. Giving free advice/hints and tips will keep you in front of your audience ready for when you are up and running again. You need to be building your email list from today! Check out my previous episodes on building your email list using a lead magnet. You will need some kind of system to help you deliver your online business. If you offer something that can make a difference or solve a problem to your customers/clients and charged for it before then of course you should be charging for it during this time. Giving something away for free doesn’t always do you or the person receiving it a massive favour – when there is no investment, they are not invested. If you give someone something for free, they will never want to pay for it! You can tweak and change your offer during this time – such as a discounted rate or a shortened time offer. Think about coming from serving, not selling. If you have something out there that can make a difference and solve a problem, it is not wrong to try to sell it. We need to keep the economy moving right now. Ideas of how to make money right now - Sell tickets to a raffle for your services when things are back to normal, start a waitlist for your clients – ask for a deposit to secure your place, sell a product.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Just because you can’t work in your business as normal right now, does not mean you need to stop marketing and earning an income. This isn’t going to last forever, so we just need to adapt the best we can right now to do what is best for our businesses and come out the other side of all of this!HIGHLIGHTS YOU SIMPLY CAN'T MISSCan you take your offline business online? - 03:00 Ideas for businesses that can’t be taken online - 05:16 Setting up your online presence - 07:58 Content Ideas - 09:04 Building your email list - 11:55 Technology - 13:30 Should I sell right now? - 15:29 Ideas of things you can do to make money right now - 22:21
Transcript below Hello and a really warm welcome to this week's episode of the podcast. How are you doing? How are you managing still during this time? So as I'm recording this, we have been in lockdown about four, this is our fourth week and I have to say like I started off absolutely fine because I worked from home all the time. I'm very used to being in the house a lot. As I've said before and on previous episodes I would like go days and days and not leave the house and not even realise. But I think there's something obviously very different. And if...
This week we are welcoming back to the podcast, my wonderful friend Mary Hyatt. For those of you who don’t know, Mary is my coach and she has also become one of my closest friends. We are going to be talking about what we can all do during this crisis, to hopefully bring you some comfort and support. KEY TAKEAWAYS COVERED IN THE PODCASTWe are all experiencing something collectively – Everything feels very “off”. Our batteries are being drained – emotionally and mentally. We respond to stress in lots of different ways – Denial, Over-eating, Over-drinking. This is all about distracting ourselves from what is really going on. There are also other ways we respond to stress which can be highly emotional – Hyper Sensitivity, Anxiety, Depression. We are processing so much more information right now, it is understandably draining! Don’t expect as much from yourself during this time. Comparative suffering is adding shame and judgement whilst thinking about what you are feeling. We are all allowed to feel how we feel during this – This could be emotions such as Overwhelm, Exhaustion, Anxiety, Grief. We can only extend to others, what we are giving ourselves. There is not any “right way” to go through this. You get to choose what you do during this time, no one else. Be gentle and compassionate with yourself. We need to continue to bring in income the best we can right now. Think about how you can meet needs that are there and add value to people. You need to connect with people on a deeper level right now. Value yourself, you have skills that can make others thrive. Recognise that you have information that other people wish they had. Find meaning and purpose in the midst of all of this. You are in control of how your mind interprets this. Try to think “What can this make possible?” Look for the good things in every day. Be grateful for absolutely everything you have. Shifting the focus on what we have, multiplies it. Journaling – Write it down and then flip it so it comes from love instead of anger. Get out all of your feelings on paper – You can just throw it away or burn it if you want to. Utilise these free tools! Give yourself permission to rest, nurture yourself and ask yourself “what do I need?”
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Be gentle on yourself during this time, don’t put pressure on yourself to be achieving things just because you are being told you need to, whether that’s because other people are saying it or you may be telling yourself. You are allowed to feel anxious, angry, depressed, frustrated right now and it is okay if you can’t quite function how you normally would. But remember, this will not last forever.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Mary Hyatt – 04:38 The impact of the pandemic – 07:53 Comparative Suffering – 21:05 Expectations – 25:55 Selling during this time – 33:43 Tools that can help you – 45:15
Transcript below Hello, and welcome to today's episode of the podcast. How are things going? You know what? I so genuinely mean that, because this time is so crazy tough for us ll, for lots of different reasons. I'm going to jump straight into today's episode, because today I decided to bring back a previous guest. Now, I thought this was the first time I had done this, but it actually turns out that Biz Paul has been on twice. Although technically, the second time he came on, he interviewed Paul and I for episode 100. I think this is technically the first time I've had someone in that I've interviewed twice. So, I would like to welcome back to the podcast, my very beautiful, wonderful and smart friend, Mary Hyatt. As you know, Mary Hyatt is my coach, and has been my coach for some time, and I am very lucky that I now get to call Mary my friend, and we get to spend time with her in Nashville, or we did before all this happened, and she's been over here in the UK to see me. Honestly, my husband and I love her and Bentley dearly....
This week we’re going to be talking about how we can motivate ourselves during these times to make sure we are still being as productive as we can. We are going to be focusing on personal development, and I am going to put together all the things I have learnt from various books (because I read A LOT!) and put them all together to give you all some tips on how you can manage your time better, and stay motivated! KEY TAKEAWAYS COVERED IN THE PODCASTWrite your goals down for this quarter – Be realistic considering the situation we are in, but do push yourself. Aim for 3-5 goals. Don’t use this situation as an excuse! We need to work smarter and harder during this time. What will you do each month for the next 3 months to help you achieve those goals? Be specific! Join my academy – Members are all benefitting right now from weekly coaching calls and the support we all give each other. Get out of bed – Set a time for every day. Get yourself ready every day as if you are going into the office or out to work. Have a structured morning routine that you stick to every day. Plan your day – What are you going to do? What 3 main things do you want to achieve in that day? Start on the hardest thing first – Once you’ve done it, it’s done! If you are not accountable, it is so hard to motivate yourself. Decide who is going to hold you accountable (Friend, Colleague, The Academy etc..) Think about who are you doing this for? When you lose motivation, think of them! Journaling can help get everything out of our head so you can get on with what you need to do. Imagine exactly what your day is going to look like before it has started. Time yourself – Set a timer for each task. Watch, listen or read something that motivates you. If something resonates with you, print it out or put it as your screensaver! Give yourself a reward. Have something to look forward to when you have finished your tasks! (A bath, a nice dinner, a film etc..)
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…This is not going to go on forever. We have two choices, to either fall into it or try and make the best of a bad situation! Let’s use this time to the absolute fullest!HIGHLIGHTS YOU SIMPLY CAN'T MISSSetting your goals – 04:01 The Academy – 09:25 Practical things you can do every day – 11:24 Journaling – 20:01 Meditation – 22:45 Time yourself – 24:21 Watch, Listen or Read – 25:11 Have a reward – 26:46
Transcript below Welcome to this week's episode of the podcast. How have you been? How's your past week been? And you know what, I'm always interested but I am really genuinely interested to see how you're getting on because I'm actually recording this a week before it's coming out to you guys. So today is Monday the 30th of March and this is due out next Monday. And honestly everybody I've spoken to today is really struggling and they're finding it really difficult to get the motivation to do the work, which is really I guess really is an unsurprising in one way. Obviously if you're listening to this out of time, we are right in the midst of a lockdown so we'd been told you've got to stay in our houses because obviously the coronaviruses is around and we having to be in our houses all the time, which actually for me is not that different because I work from home. I spend a huge amount of my time here and I guess I thought it would feel no different at all, but I guess the problem is one, my daughter's not with me currently, she's at her dad's. We're going to do every two weeks to make sure that if there are any symptoms that we can see them before we hand her back over two, I like to go out on a weekend and in fact on a weekend we don't cook. We pretty much eat out most meals. We, sometimes do a Sunday roast sort of dinner on the Sunday, but most often we are out and we really enjoy going to restaurants and eating out and doing nice things. So I've definitely missed that this last weekend. And I do think that sometimes when you...
This week we’re going to be talking about SEO – Search Engine Optimisation. And to help me (because I know nothing about SEO) I have TWO lovely guests with me! We have the lovely Sarah and Hannah, who are the hosts of SEO SAS. These girls have worked in this industry a long while and they love SEO, so I knew they would be the perfect people to come on and talk to you about this subject. And perhaps you may even be inspired to do something with your own SEO! KEY TAKEAWAYS COVERED IN THE PODCASTSEO stands for Search Engine Optimisation – the process of increasing both the quality and quantity of traffic to your website, by increasing the visibility of the website or web pages to people via search engines such as google. Google has over 200 ranking factors. There are over 200 factors that google look at when they are ranking pages and websites. Most people when they think about SEO, they just think about keywords. It is now so much more sophisticated. You need to think about things such as page speed, user experience, technical aspects and accessibility. Making one change can make a huge difference, and that may be all you need to do for a couple of months. Simply changing a page title could increase traffic by 20%! SEO is NOT dead! It is still very important. There are two types of key words – Educational and Transactional. You can find out how people are finding you and what they are searching for by using free tools such as Google Search Console. Domain Authority is a score out of 100, based on the amount of back links to your website and how trustworthy your website is. You need to make sure everything linked to your website is relevant, trustworthy and natural. Otherwise it can be spammy. There are link specialists who can help you with your link building. If you are linking out, make sure it is natural and relevant. When getting links to your site, there are lots of different ways you can do this, such as, creating useful articles that can help others (guest post), give a quote about the latest news on another website and digital PR – fun ways to get people talking. Make sure your blog title is click worthy and answering something that people are going to search for or something that people don’t even know they want yet. You can research what people are looking for through Google AdWords. Make sure all your subheadings in your blog are optimised too! Is there some added value you can add to your blog compared to those that are already out there? Such as a video, more images, more information. Give people a reason to stay on your site longer and go to other areas after they have read your blog post, or even convert! Make sure your images are no bigger than 100kb as this can slow down your page speed. Name your image something relevant, add alt text (alternative text) that describes that image. Metadata is the information that displays in google – you can decide this! Make sure your title is 60-70 characters long, optimised with key words. Description 120-160 characters, use key words here too! CTR – click through rate. This will depend on the quality of your metadata. Test your title tags and metadata using Google Analytics. SEO for your podcast – show notes and transcripts for google to be able to understand. Work out what key words your podcast should rank for and optimise elements on that page. Schemer – code that tells google what that content is – Use Google Tag Manager. Share your podcast on other channels to promote it but also adds links. Sentiment – reviews – google takes this into account. Don’t delete products or pages without knowing the consequences! 404 error pages will occur (bad user experience). Optimise your URLs – think of keywords. Update your SEO as an ongoing task – google is always changing its algorithm. Keep an eye on what your competitors are doing. Test and measure what you are doing/using.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You don’t have to be an...
This week we’re going to be talking about one of my favourite topics - lead magnets. Although this is something that I have covered on the podcast before, it was an incredible 108 episodes ago and, in that time, things have definitely changed. Not only that but having just finished a list building challenge, I thought now would be the perfect time to revisit the topic with both new and existing listeners. KEY TAKEAWAYS COVERED IN THE PODCASTA lead magnet is when you are offering something to ideal customer that they will want and in return, they will give you their email address. If you’re in the knowledge industry, you can give away guides, checklists, a video series, tool kits, reports, mini courses, digital downloads, e-books or free trials. If you’re in an industry that requires you to sell a product, you can give away offers, discounts and competitions. You may also want to consider using your knowledge in the industry in which you sell a product and instead, give that away instead. Whether it’s a how-to or a guide, you can give away valuable information you have learnt throughout your time in the industry. If you are running a competition, you need to think about how you’re going to make it only appeal to your ideal customer. After all, you don’t want people on your list is they’re not your customer. If you’re promoting to an audience that don’t know you well, you need to think about how likely they are going to invest time in you. Because of this, you should keep your lead magnet short and sweet when you’re first starting off. Your lead magnet needs to be low investment for those that download it. When you create your landing page, you need to keep the questions to a minimum. A name and email form are all you need. Your lead magnet needs to answer your customers pain point and needs to show that you’re an expert. Make sure what your offering is good. If it’s not, those that download your lead magnet will be disappointed and are unlikely going to become customers. If you have a podcast or a blog, you may want to consider offering content upgrades. Once you have created your lead magnet, you need to post it as many times as you can online. Post it on social media, put a banner on your website and write it in your email signature.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the main reasons to use lead magnets is to get people to sign up to your email list, as it’s important you’re building this in any way that you can. On top of that, but it allows you to start building a relationship with a potential new customer.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Is A Lead Magnet and Why Should You Use Them? – 05:00 What Should You Give Away as A Lead Magnet? - 09:00 Promoting Your Lead Magnet - 14:18 Things to Think About When Creating Your Lead Magnet – 16:40 Content Upgrades – 20:19 Getting People to Sign Up For Your Lead Magnet – 22:45
Transcript below Hello, and a really warm welcome to this week's episode of the podcast. How is your Monday morning? If you're listening to this on Monday, which of course you may not be, so whatever day it is, I hope you have a good day. Okay, so this week we are going to be talking all about lead magnets. Now I know we've done an episode on this before. It was actually episode two and I urge you not to go and listen to it because I had a quick listen to it before I recorded this one because I wanted to see what I included in it and to see if I could come up with enough stuff to make it worthwhile doing again and I decided to because one things move on and change and new ideas and strategies come out and two, that episode was so short, it was like nine minutes and I swear sometimes my intros are longer than nine minutes and also the way it was recorded and please don't go back and listen to it if you haven't heard it is so different to how I record now. And you know what's really interesting is it sounds a lot posher I think my voice has changed and I...
This episode is going to a be a little bit different, however I wanted to address the situation at hand. Things have been a little overwhelming and the world is now in a very strange and unique place. Although I don’t usually post episodes midweek, I wanted to have a chance to talk about what is going on and my thoughts surrounding the current situation. I’m also going to touch on a few personal tips when it comes to responding to adverse situations as a business. KEY TAKEAWAYS COVERED IN THE PODCASTIt’s important to mention that I batch content and in future episodes that I have going live over the next couple of weeks, there is no mention of Covid19, because at the time we didn’t know what was going to happen. Try to step away from your news feed as often as you possibly can. Although you can’t ignore it, spending your whole day looking at what is going on is going to have a negative effect on your mental health. Working on what you’re grateful for is a great way to help when there’s a lot of negativity around. Stay as routine as you possibly can, especially with the things that you can control. Wake up at the same time, eat dinner at the same time etc. In times of panic, people will turn to those that appear to be steady. Be gracious and gentle with people that may be struggling, especially when it comes to their business. You have to do what is right for your business in times of adversity. We don’t know how long this is going to last and when we return to a state of normality, you’re still going to need to run your business. Although you may not want to launch anything brand new during this time, you still need to think about how you’re going to maintain aspects of your business. Are there things you can be doing in your business that could help you in the future? Whether that means working on your SEO or scheduling your social media content in advance. If you are scheduling social media content, you may want to schedule it for a couple of months in advance, rather than straight away. Supporting your community around you is important. If you are running an ad or a campaign that you cannot change, don’t take your results too seriously. The world is in a completely different place right now and you can’t take things as read. Find new and creative ways that you can turn up for your customers.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Remember to take care of yourself as much as you possibly can. Your health is incredibly important.HIGHLIGHTS YOU SIMPLY CAN'T MISSMindfulness in Adversity – 04:20 Your Business in Adversity – 09:30
Transcript below Hello and welcome to this slightly different and unique episode of the podcast. Now you're probably wondering why am I releasing an episode midway through a week when normally every Monday is when you get to hear from me. Well this week I guess is a little bit different and I thought it was probably best if I come on here and have a really quick chat with you guys just to kind of give you a bit of a heads up in terms of a few thoughts I'm having and also in terms of things that I think might help you. So obviously, you know right now, no matter where you are in the world listening, I know we have lots of people from all over the world listening that the coronavirus, and I don't want to say the C word, but I've had to uh, has hit us with an absolute force. The world is in a very strange, unique place that it wasn't in a few weeks ago and I just wanted to, I guess like said, come on here and give you a couple of thoughts, but also give you some good positive stuff. Hopefully that will help you out. And I was really conscious, I didn't want it to feel like I'm jumping on the bandwagon, but like, so I'm doing this for a couple of reasons. Reason number one is I batch content. You know that I do episodes a few episodes at a time and I've already recorded episodes ahead of this one. And obviously in those episodes, I make no mention to the sheer fact...
This week’s episode is another interview, this time with John Espirian. After hearing John speak about LinkedIn at a local conference, I knew I wanted him to be a podcast guest as I was able to learn some valuable tips and tricks from his talk and as someone who has been in the industry for a long time, it’s always so refreshing when that happens. With lots of actionable advice when it comes to LinkedIn, this is definitely an episode for those that have been looking to maximise their profile. KEY TAKEAWAYS COVERED IN THE PODCASTThe simpler your message is, the more people will remember it and take action. When it comes to LinkedIn, you need to trial and error what works best. Even if you talk about a variety of different topics, you need to ensure you have that ‘one thing’ that everyone knows you for. This should apply to all social media platforms. Invest in relationships as much as you possibly can. Although you need to put sales content out, building relationships is much more important when it comes to LinkedIn. Whether it’s publicly or using direct messaging. LinkedIn doesn’t just have to be for those that are B2B. You have a smaller reach on LinkedIn so the organic reach is better than any other platform. LinkedIn posts have a lifespan of around 2-3 days. If you write an article on LinkedIn they will be indexed by Google. You should be aiming to create both short-form and long-form content on your platform Don’t put links in your post right away. Post your content, wait a few seconds and then edit your post to include the link. This is known to give your post much more reach. Document posts are more likely to be boosted by LinkedIn, so make sure you’re using these every now and again. If you use document posts, you need a clear call to action. A great statistic to monitor is how many people are visiting your profile page, as this is a one big sales page for you and what you do. One of the best ways to do this is to switch to follow first. When writing your headline you should follow a 40, 60, 20 rule in terms of characters. The first 40 characters should be interesting, the next 60 should be informative and intrigued. This will get more people to click through to your profile. Don’t use more than three hashtags. Make them a mix of personal brand hashtags and popular industry hashtags. Put them at the end of your post. Tag yourself at the end of your post for up to 28% more visibility.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You have to be in the conversation long enough for people to start remembering your name. You can’t just start posting on LinkedIn and expect it to work. You need to show up and have clear branding.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing John Espirian – 04:59 Becoming Seen as A LinkedIn Expert – 12:30 Investing in Relationships - 20:30 Why Should You Bother with LinkedIn? - 22:56 The Basics of LinkedIn - 24:53 How to Ensure Your Posts Are Seen – 30:00 Using ‘Follow First’ – 39:50 Other Important Points to Consider – 45:19
Transcript below Hello, and welcome to this week's episode of the podcast. How are you? How are things going? At time of recording this episode, it's a very rainy February day, so I'm hoping by the time you're listening to this, it's kind of mid-March and the sun might be shining. Let's hope so. I am desperate for the spring to come and to have some nicer, warmer weather. That's why, in Episode 100 when we talked about we wouldn't want to move to the States. That's one of the reasons. Wouldn't it just be lovely to wake up every day and the sun to be shining? Honestly, I think it puts us in such a better mood, so much nicer mood. Okay, this week's episode is an interview. It's with the really, really lovely John Espirian. John and I had followed each other on social media for quite some time, but we met properly for the first time at Cambridge Social Day when I was keynoting Cambridge Social Day and he was speaking there as well, and
This week’s episode is a solo episode, focussing on why social media isn’t working for you. Having worked in the crazy world of social media for a number of years, I have seen so many tips and tricks being passed around that may not necessarily help your business grow. Social media is something everyone feels like they have to do it and as the results are often disappointing, it’s important to know where you might be going wrong. KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to networking, the chances of getting a customer on day one is pretty slim. You have to build a relationship and nurture it before they may come to you for your services. With social media, you skip this ‘relationship building’ section. You post and instantly expect customers. At some point, someone will start listening to you and wanting to see more. It will take time, so have patience. You need to know your customer avatar before you can think about posting on social media. If you’re targeting the wrong people with your posts, you’re not going to attract the right customer. Using your social media to sell, sell, sell is a bad idea. You also need to entertain and add value. Ensuring you’re not posting dull content is important, yet difficult. If someone comes to your account and sees terrible photos and lazy captions, they’re probably not going to follow you. You need to think about whether you’re posting what your customers want to see or what you want to say. Sometimes you do have to post ‘tick in the box’ content. Only do what you can manage and build your consistency level for yourself. Don’t sign up to every platform. You need to choose the platforms your customers as most likely going to be on.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although you may feel as though people are much further ahead of you when it comes to social media, it’s important to think about where you are and how important it is to you. For some, it comes easier and much more naturally and that’s okay.HIGHLIGHTS YOU SIMPLY CAN'T MISSReason #1: People Expect Results Too Fast – 09:00 Reason #2: You Don’t Know Who You’re Talking Too – 14:40 Reason #3: Don’t Continually Use Social Media to Sell - 17:58 Reason #4: Your Social Media Might Not Be That Interested - 20:30 Reason #5: You’re Not Being Consistent – 25:09
Transcript below Hello. Hello. Welcome to this week's episode of the podcast. How are you? You know it's funny when I do the intros because when Biz Paul interviewed Paul and I for episode 100, he said that he wanted to get a hello and a really warm welcome to this week's episode cause apparently I say that all the time. So I think basically now unconsciously I try really hard not to say it but anyway, so today started off weird cause I was pretty conscious of it and doing a full few hours of podcast batching today and I'm having real trouble speaking. Do you ever get like that where your brain just does not kick into gear with your mouth, which is really difficult for someone like me who basically has my whole business based on the fact that I talk so much. So yeah, it's a bit kind of like awkward and I keep them to stop the podcast recording to delete something stupid that I've just said or delete a kind of massive gap of, I don't know what I'm talking about right now. So anyway, fingers crossed the eyes start getting into the flow a little bit cause it does take time. It takes, I don't know, probably a good sort of 20 minutes to get into the habit of recording a podcast. So I tend to do like an intro and outro to a guest one and then I record a solo one. Then if I get chance I do another guest one and another solar one and there's kind of four in the bag at once, which is ACE. But like I said, it takes a little while to get into it and it's a certain way of thinking and a way of not being. That sounds a bit deep, but it's, um, I don't know. It's just, it's just like a skill that you have to get used to is, I guess it's like...
This week’s podcast episode is with a very good friend of mine, Mark Asquith. Known as That Podcast Guy, Mark has seven of his own podcasts and runs both Rebel Base Media and Captivate. With lots of experience when it comes to hosting your own podcast, Mark is the best person to talk to when it comes to getting started and growing your audience. On another exciting note, I’m doing my first ever challenge and would love for you to join in! The challenge is focussed on starting and building your email list. For those that haven’t started their list or those that are struggling, the challenge will have you signing up new members every single day. It’s a five-day challenge (including a private Facebook group) with tips on how to get started, what systems you should be using and lead magnets. If you’re interested in signing up, the link is below. KEY TAKEAWAYS COVERED IN THE PODCASTPodcasts are a great way to build your network in your industry. When it comes to creating your podcast, you don’t want to be the same as everyone else as you will soon find that what works for everyone else, might not work for you. You need to understand what it is you want to get from you podcast. A podcast is a great way to add value, especially if you want to turn your listeners into paying customers. It shouldn’t, however, be used as the only way to grow your business. It’s either the product or selling the product. If you’re looking to make connections when it comes to podcasting, attending events is a great place to start. Although they can be expensive, you’ll be able to network with thousands of potential guests. You can’t start a podcast and immediately be successful, you need to let it grow. When it comes to your podcast, you need to trust your gut. When you’re starting your podcast, you simply need to start with a basic framework and a platform like Captivate. Once you’ve done that, the hard part is knowing why you’re doing it and what you’re trying to achieve. You don’t need an expensive mic to get started, your audience will be forgiving. As your podcast grows, your equipment will get better. What can you design into your show to make it different? There are lots of different ways to get guests onto your podcasts, however, one of the best ways is to build a relationship with them. You don’t need big names to be guests on your podcast in order to be successful. There are so many different variables that affect your listener numbers.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Podcasting can be incredibly expensive but if you do it right, it’s definitely worth it.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Mark Asquith - 04:11 So, Why Podcasts? - 12:27 How Do You Stand Out and Who Is Podcasting For? - 19:30 Podcasts and Sponsorship – 38:00 Using Captivate and Getting Started - 43:15 Getting Guests on Your Podcasts – 53:45
Transcript below Hello, and welcome to this week's episode of the podcast, how are you? Now, I'm recording this on a very gloomy, rainy, horrible day here in the UK. So I hope to goodness when you're listening to this the weather is a little bit nicer than the day I'm recording. So before I get on with today's episode, which is an interview with the very lovely Mark Asquith, and I'll tell you all about him in a minute. I want to remind you that I am doing my first ever challenge. Starting on the 9th of March, I am doing a full five day challenge where you can join me in a private Facebook group, and I will email you every single day with a very short and concise video about how you can start and build your email list. We all know an email list is super, super important, we know that even though I love social media and social media is an amazing platform in order to find your customers and build that kind of community, it doesn't belong to you, it's not your platform. You're effectively marketing on borrowed ground and if something was to go wrong, and believe me I have many examples...
This week’s podcast is all about losing a customer and client and how you can turn what may seem like a bad situation, into a positive one. After losing a client, I thought now was the right time to discuss something that is going to happen to every entrepreneur during their journey. On another exciting note, I’m doing my first ever challenge and would love for you to join in! The challenge is focussed on starting and building your email list. For those that haven’t started their list or those that are struggling, the challenge will have you signing up new members every single day. It’s a five-day challenge (including a private Facebook group) with tips on how to get started, what systems you should be using and lead magnets. If you’re interested in signing up, the link is below. KEY TAKEAWAYS COVERED IN THE PODCASTIf you have been approached to end a client relationship and it’s out of the blue, you need to face it as soon as you possibly can. Rather than thinking the worst, get on the phone and speak to them. It is important to apologise and ask why it is they want to end the relationship. If something was wrong, try to view it as an opportunity to learn and develop instead. Once you have discussed the issues at hand, you need to speak about a potential handover. You should offer to help as much as you can. If you’re working in social media, you need to agree a date for when you’re going to log out of everything. Consider whether or not you can offer any training. You can charge for this. If you had a really good relationship, consider sending them a thank you gift. Whether it’s a card or a bunch of flowers, they will be thankful. Don’t forget to ask for a testimonial, review or a referral. If you need the client that you’re losing, it’s normal for panic to set in. The first thing you need to do, however, is take a breath. You need to think, what if you’re exactly where you’re meant to be right now? A better opportunity, client or customer could be right around the corner. Panic mode can be extremely detrimental to your business so instead, you need to go out there and be as purposeful as you can. Share testimonials, post about your services on social media or ask your current clients for referrals. Step up your activity.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Not all client relationships are good ones and you have to do what is best for you and your business.HIGHLIGHTS YOU SIMPLY CAN'T MISSMy Experience with Losing A Client – 07:00 How to Approach the Loss of a Client Relationship – 12:56 The Mindset Around Losing A Client – 24:50
Transcript below Hello and welcome to this week's episode of the podcast. How are you? So I am recording this little bit late in the day because I've had such a busy week. Some weeks are like that, aren't they? Some weeks you feel like you can take on the world, you can manage everything and you are on fire and other weeks, not so much. And unfortunately this week I've had a not so much week but anyway, it's Thursday when I'm recording this. So only another day for the weekend, which will be lovely cause it's nice to get a bit of rest and I've got some friends come around for dinner and you know what? Before I have my own business, I used to love a dinner party. I love cooking mainly because I love eating, but I used to love entertaining. I liked doing the table. If you've seen my Instagram and my Christmas table, you might get an idea of the type of thing I like doing. And then I just really enjoy cooking and hosting and getting nice wine and nice food and all the yummy bits. So yeah, we've got some friends coming round and I am really looking forward to doing it. It is funny though, ever since having the business, I haven't done it anywhere near like I used to. And now I also find myself getting a wee bit stressed about making sure everything's perfect and right and rather than joining the process. But anyway, this weekend that's what I'm going to do and...
This week’s episode is a practical episode, with lots of incredible tips from Amy Woods, an expert in repurposing content. In her business, Content 10x, Amy takes a core piece of content and ensures she maximises it to its full potential. Whether your core piece of content is an article, a video or a podcast, Amy shares her top tips for creating various other pieces of content alongside it, without taking up too much of your time. If you’re looking to put more content out into the world, this is definitely the episode for you. KEY TAKEAWAYS COVERED IN THE PODCASTRepurposing content is split into two different sides – promoting your core content and then taking the message of your core content and communicating it in various different ways. You should be promoting your content in various different ways. Whether that’s a teaser image, a launch post, a reminder post or various different posts throughout the launch period. Sharing your own content is never a bad thing, especially if you’re getting a conversation started. Having longevity in your repurposing strategy is valuable. This means thinking about SEO and search queries for Google, YouTube and other popular platforms. The lifespan of Tweet is 18 minutes, so don’t worry about scheduling lots of your own content. Not everyone is going to see it. You need to look at the existing resources and the skills that you have, thinking about what steps you can add to your content creation processes that would allow you to repurpose content easily. If you don’t think you have the time to repurpose content, you may want to consider outsourcing it to someone else. Blog posts are one-dimensional, which often makes it hard to repurpose. When it comes to your copy, however, this is something that can be shared in various different places. From sharing it on LinkedIn to using it on Instagram Stories, it’s an easy jump. If it helps, create some graphics using Canva. If you’re looking to make a video or podcast out of a blog post you have written, you can use the post as a way to structure any further content you make. Lumen5 is a great way to repurpose your blog post into a video. The software will pull out the main points of your blog post, making a video for you. Live video is a great starting point when it comes to content as it’s an experience for your followers, helping you to build a community. It gives people access to you and it’s authentic content. If you have published a live video, you can extract the audio and potentially use it as a podcast episode. Write key discussion points from your videos and turn them into a blog. The same applies to podcast episodes when you’re creating show notes. When creating a podcast, you may also want to consider having a transcript. If you’re talking about visual content in a podcast, it helps to have visual content that goes alongside it. This could be a content upgrade and lead generation tool. Repurposing content doesn’t necessarily have to be breaking down content, but it could be building it up too. For example, you could turn 10 blog posts into an eBook. When it comes to repurposing content that people have paid for, you need to be as transparent as you possibly can. Whilst you can’t give everything away, there are ways in which you can share some of the information you’re using in paid content. In a sense, you want to create a sense of FOMO.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although you may feel like you don’t have time, you need to think about whether or not your schedule is too tight. You should have time to repurpose, so make sure you’re making time for creating new short-form content that is based on the long-form content you’re already producing.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Amy – 03:59 How Often Should I Be Posting My Core Content? - 07:01 Having Time to Repurpose Content – 15:30 How to Repurpose Your Blog Content – 21:36 How to Repurpose Your Video and Podcast Content – 30:51 How
At the request of one of my Instagram followers, I am going to talk about the important of authenticity in social media. Whether you’re running a business or you are your business, being authentic is essential if you want to grow. This is going to be a jam-packed episode filled with lots of tips and tricks, so make sure you have your notebook handy. KEY TAKEAWAYS COVERED IN THE PODCASTAuthenticity is the quality of being real or true. It’s a bit of a buzz word in marketing, but for very good reason. Social media changed everything in marketing because consumers became even more powerful. They had bigger choices and the lines to communication between consumers and brands were opened. It allowed brands to build trust and gave consumers a voice. User generated content is great when it comes to authenticity because it allows you to show that other people think you’re great too. Social media was a blessing and a curse, as people could manipulate the content that they show people. Fake marketing, unclear advertisements, paid influencers, celebrity endorsements and clickbait all led to people stop trusting brands. If you can build trust over time with authenticity, your customers will be loyal for years to come. If you are your business it is easy to show your personality within your business. If you don’t want to show your face, you don’t have to. Listening and responding to your audience is one of the most important things you can do when it comes to authenticity. If it helps, put people in groups and categories so that you can respond to them easily. Being open and honest with your audience is really important when it comes to authenticity. We are all human and mistakes are okay. In order to relate to your audience, you need to know who they are and how you can relate to them. It’s okay to admit you were wrong and it’s important to say sorry.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It is so important to have someone who supports everything that you do. Whether it’s a friend, a family member or your partner – having that support is vital when it comes to success.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Does Authenticity Mean? – 07:30
1 Show Your Personality – 15:28
2 Listen and Respond – 18:00
3 Be Transparent - 24:30
4 Relate to Your Audience - 28:40
5 Say Sorry - 34:07
Transcript below Hello and welcome to this week's episode of the podcast. How the devil are you? So this is the first episode of recorded since we did the hundredth episode and it was such fun. I have to say it had so much nice feedback. So many of you messaged me and talked to me about what you thought of the episode and how different it was and how fun it was for you to get a bit of an insight around I guess my family and my home and my husband and yeah, I loved it. I was really, really pleased at the feedback and also Paul and I did a live on Facebook on my Facebook page. I'm going to link it up in this show notes and that was so much fun and honestly the people who were online were like, please can you do this as a regular thing, which I don't want to give my husband too much of a big head. He'll be taking over the business before I know it. But it was so much fun and it was really great to chat about work and answer questions and just how it all works. And again, I've got some really nice feedback from people in terms of how it might work with them and their relationships and what support networks they have. So just really quick on this, actually, I really want to encourage you to make sure you have that support network because honestly, if I didn't have the faith of my husbands that I can do this and this is going to work and we're going to be amazing, then I don't think I would have as much. I don't know whether it was motivation or determination or tenacity to go after it. I just think if you haven't got that person at home, and it might be because they don't understand it might be because it's such a different...
This week’s interview is with Katie, who initially came on board my business as my virtual assistant. Now, she’s so much more than that. As well as sharing our journey, we talk about how to find a VA for your own business. We cover 5 things that you can do within your own business to help improve your organisation, which is what Katie does for me on a day to day basis. The episode is a light-hearted and honest discussion about what I do well and what I am not so great at, making it another one of my favourite episodes so far. KEY TAKEAWAYS COVERED IN THE PODCASTProject management platforms are perfect for a business hub, as you can see exactly what you’re doing and when. Not only that, but it gives you confidence that you’re on the right track. If you can, try not to keep more than one notebook. Once you’ve written your meeting notes down, transfer them into your business hub and project management platform. Try to keep everything in one place if you can. Use your calendar to dedicate time to certain tasks. Block it out and be as disciplined as you can. If you don’t, overwhelm will start to kick in. It’s important to be flexible, but you need to be as strict as you possibly can. Have a daily or weekly review to look over everything. Look at where you are, what has slipped and what you need to look at in the following week. Not only that but think about what has gone well. You need to get your business to a place where you can feel comfortable enough to leave. Whether it’s for a day or for a two-week vacation, you can’t be IN your business all the time. If you want a team to give you the freedom to step away, start now. Recording your screen when you’re carrying out important business processes is a great way to pass important training on to your team. In order to achieve points 1, 2, 3 and 4, you need to build habits to make things stick. Whilst that means giving things time, it will be worth it in the end. Don’t give your ideas and time away for free. xx
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Unless you have the foundations in place to make your business succeed, it won’t work. You can have incredible ideas but without the systems there to back you up, chances are they won’t come to light.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Katie - 02:56 How Katie Plays a Huge Part in my Business - 07:20
1 Build Your Business Hub – 19:35
2 Be Organised and Intentional About How You Spend Your Time – 26:36
3 Stay in Control of Your Business - 32:41
4 Ensure You Have Systems and Processes in Place - 35:50
5 Build Habits to Make Things Stick – 42:20
Transcript below Hello and welcome to this week's episode of the podcast. I'm smiling already because I've just been re-listening to the episode, so when I batch content I batch interviews and then I do the intros and [inaudible 00:00:46] afterwards and I have to sometimes re-listen back through to the interview just like sections of it, and this week's interview, honestly, I love. So this week's interview is with Katie who works with me and has worked with me the longest. She's been with me quite a few years now, and Katie came on board as a virtual assistant and has become so much more than that. Just hearing us talk, honestly, it makes me smile so much. I love, it to bits, I totally, totally do. Basically this episode is two fold. One, if you were thinking about getting a VA or thinking about how that might work, we share our journey about how I find Katie, what we did in the initial days. Some of this is hilarious as well because I was an idiot basically and Katie sorted me out. Then we go through five things that Katie does or Katie suggests that you do in your business that will help you be really, really on it and really organised in your business. This is what Katie's job basically is for me, is to try and get me organised. There's some things I do all right, other things I do dismally and we're really honest about that. So today's...
Before I started my own business, I worked for a number of different larger companies - all of which followed a formality of putting together campaign and strategy documents on a regular basis. Now that I’m my own business, however, I’m a lot more fluid and things can be much easier when it comes to decision making. Although you don’t need to follow the long process that I used to, I want to take the opportunity to talk to you about campaign planning in today’s podcast episode. We’re going to be looking at putting together a campaign plan, how you can structure your campaigns and how to execute them successfully. KEY TAKEAWAYS COVERED IN THE PODCASTOne of the first things you need to do is understand your objectives for the year. What is it you want to achieve? What are your targets? Once you know this, you can think about campaigns that will allow you to reach your goals. It’s also important to think about your target audience in the early stages of your planning. If you don’t know who you want as your customer, you’re really going to struggle. Write down ALL of your ideas, no matter how crazy they are. Write down as many as you can. Once you have written down all of your ideas, pick three or four for each objective. Take a look at your calendar and see what may impact when you do your campaigns. Split your year in quarters and put a couple of campaigns into quarters. If your campaign involves social media, you need to think about whether or not you need artwork. This can take some time and if you’re not planning in advance, you may find you’re unable to create what you need. On that note, if you need someone to help you with something, you need to work out when the latest date is you need to let them know by. Whilst planning, you also need to think about your expected outcomes. Make sure you’re realistic, yet optimistic.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Depending on your objectives and the stage you’re at in your business, you may want to limit the number of campaigns you’re doing each quarter. Make sure you’re not doing more than you can manage.HIGHLIGHTS YOU SIMPLY CAN'T MISS#1 Understand Your Objectives for the Year – 07:05
2 Who Are Your Target Audience? – 08:08
3 Start Brainstorming – 08:30
4 Work Out Which Ideas Are Best – 09:50
5 Look at Your Calendar – 11:30
6 Deep Dive into Your Campaigns and Start Planning Them in Detail– 13:46
Transcript below Hello and welcome to this week's episode of the podcast. And honestly, I have so excited that I can now say what on 101 that just seems like so much work and I am so honestly, I'm so proud that I've managed to be consistent all this time because actually I'm not very good at consistency in terms of like, I don't know when I try and start something new and new year's resolutions, obviously we're not far from the new year and I've been pretty bad at them over the years I have to say. And I'm just so pleased that actually I love doing this so, so much and I get such lovely feedback from people and people. It's a Monday today actually when I'm recording this. So the podcast has just gone out for today and I've already had a couple of DM's already of people messaging me and tagging me in and I love it and it really spurs me on to create more good podcasts, bring on more good guests. So thank you. Thank you. Thank you. Also, I am going to take this moment to have a little cheeky request that if you haven't done a review on iTunes then I would really, really appreciate it. Like I said, I love doing the podcast and I love hearing from you guys. So if you would happily go along to iTunes and give me a lovely five star review and write something, that would just be amazing. So thank you. I feel like this is public service announcements or something. I'm trying to think. Is there anything else I need to say but I don't think so. So we will crack on with today's episode. So I hope you enjoyed last week's episode. I really do....
Welcome to episode 100 of the podcast, time has gone so fast! I wanted to make sure this episode was special, so for this episode only I have got someone else taking over. The reason being, they are going to be interviewing me and my wonderful husband. So, for this week only, I would like to hand you over to Biz Paul. KEY TAKEAWAYS COVERED IN THE PODCASTWhen I first started my podcast there was growth but it wasn’t until month nine that my stats experienced that ‘hockey stick’ growth. It’s taken time and money, but it’s worth it because I can teach so many people at once. Without the podcast, I wouldn’t have been able to get in front of the people I have been able to. From Michael Hyatt to Amy Porterfield, I’ve had some incredible guests. It’s invaluable. Learning how to have a positive mindset is incredibly important in the early days of your business. When working with a partner, patience and support are really important.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you’re selling something that is of good quality, you don’t have to apologise for trying to tell.HIGHLIGHTS YOU SIMPLY CAN'T MISSHello from Biz Paul – 01:27
1 How Does It Feel to Reach 100 Episodes? – 03:48
2 Why Did You Decide to Do A Podcast and When Did You See Growth? – 04:58
3 What Is the Biggest Outcome from Your Podcast for You? – 07:17
4 Getting to Know (My Husband) Paul – 08:34
5 The Story of Teresa and Paul At Home – 13:56
6 Paul and the Business – What Does He Do? – 20:00
7 Sharing Your Life on Social Media – 35:15
8 Have Your Lives Changed in Anyway? – 38:30
9 What Would Your Life Be Like if Marketing Didn’t Exist? – 47:00
10 Would You Have Done Anything Differently Over the Last 5 Years? – 50:00
11 What Are Some of Your Biggest Mistakes? – 52:00
12 What Does the Future Hold? – 56:40
Transcript below Hello, and welcome to episode 100 of the podcast. Wow, I can't believe we're at 100 already. It feels like ... I don't know. Well, in some ways it feels like two minutes since I started, and then also feels like I've done it for a million years as well, which is odd. Anyway, I wanted to make this episode different and special and interesting because it's 100 episodes and I didn't want to do what I do every other episode. For this episode only, I have got someone else taking over, and the reason I have someone else taking over is because they're interviewing me and my very wonderful husband. I would like to hand you over, very nervously, to the amazing BizPaul, who is going to be looking after the show today. Please enjoy. Hello from Biz Paul Well, hello there. A super warm welcome to this very special interview with the lovely Teresa Heath-Wareing, and her husband, Paul Campbell. It's such a pleasure and an absolute honour to have been asked to talk to Teresa and Paul today because, just like you, I'm an avid listener to the Marketing That Converts Podcast, and I know that everyone has different ways of listening, but I tend to listen on a Monday morning during the commute to the office. I love hearing the amazing guests that come on this show and the lessons that Teresa shares, her experience with everybody. Because I guess it doesn't matter whether you're an entrepreneur just starting out, or a more experienced marketer. Other people's experiences are really valuable to hear. Without further ado, Teresa and Paul, welcome to the podcast. Hello. Hello. This is the weirdest thing ever. First off, and I've got to be really conscious that I don't take my own podcast back off of you, BizPaul, but that was a little bit like we were about to get married. "I'd like to gather you here today in the witness hall." It feels a bit like I'm presiding over your podcast for a bit. I am genuinely honoured that you've asked me to talk to you guys. There was no one better to do it, BizPaul. Thank you. It's just that weight of responsibility. I'm representing the listeners here, so I'm just going to
This week we’re talking about all of the ways you can save time whilst managing your social media channels. In a busy industry it’s important you’re doing all that you can to grow your social media, without having to spend hours and hours on your phone. There are so many vital parts to running successful accounts and you need to be sure you’re able to them, without forgetting to engage with your followers too. Luckily, I have lots of tips and tricks to help you! KEY TAKEAWAYS COVERED IN THE PODCASTLinkedIn, Instagram and Twitter are really good for interacting with personal and business accounts, especially if you own the account. The first thing you should do is think about the aims for your social media platforms. Are you trying to grow your following? Are you trying to connect with your audience? From there, you should think about your target audience. Chances are, this will be the same target audience that you have for your business. You should write down a list of keywords and hashtags that your customers are using. People often think that they should be using hashtags that show what you do, however, your customers won’t be looking at that. This will help you find your audience. It’s important to think about your competitors and places where you customers might be. When it comes to staying on top of your social media, you need to ensure you have content scheduled. Depending on how often you schedule your content, you need to ensure you’re checking within enough time. Liking and sharing other people’s content every single day is incredibly important. Using the hashtags you’ve collected, you’ll be able to find plenty of content to share. Have a number of posts in mind that you want to engage with and ensure you do it every day. This will help you reach out to your audience and people that may want to follow you. When engaging with other accounts, make sure your comments are meaningful. Occasionally, you might want to carry out an account clean up. This means getting rid of accounts that are no longer active or accounts that no longer align with your values. Every now and again, you may want to review your ‘About Me’ section and links.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You need to check notifications at least three times a day, minimum. Make it part of your routine and you’ll soon get used to it.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhich Platforms Are We Covering? – 05:15 Where Should You Start? – 06:00 Moving Forward with Your Accounts and Being Proactive – 09:00
Transcript below Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=qV8k7AsKVcLkDXL0mDPK2DjQOfus1lyRARwTMJemnTXciPflX6MHrpjXYyBpgtadoaTKwyOY6sNEMLrOVP6EMDSPzzI&loadFrom=PastedDeeplink&ts=33.25 (00:33)) Hello and welcome to this week's episode of the podcast. I am so very grateful to have you here. How was your New Year and your Christmas break? Did you have a wonderful time and managed to get some rest? I did actually, which is fairly unusual if I'm honest. I don't often take a lot of time off but I'm not sure if it entirely helped this time because I felt like I took quite a bit of time off, tried to relax and then I really struggled getting back into it. So it's really interesting cause I thought it would make me really motivated to get going again but it didn't quite have that effect. So I am working super hard at the moment in terms of trying to get my motivation up and trying to get going. And it's hard sometimes when you work on your own and you work from home and that sort of thing. Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=qV8k7AsKVcLkDXL0mDPK2DjQOfus1lyRARwTMJemnTXciPflX6MHrpjXYyBpgtadoaTKwyOY6sNEMLrOVP6EMDSPzzI&loadFrom=PastedDeeplink&ts=75.76 (01:15)) So I'm sure if you do those things then you can appreciate what I'm saying. Although I do actually love getting back into a routine. So I think once my daughter's back at school, which she's not yet, she will be soon...
Today I am excited to welcome the lovely Victoria Fleming to the podcast. We all know that no one likes to talk about sales and when it comes to money, it’s often considered a taboo subject. Unfortunately, everyone needs to be able to sell their product and service so despite it being a topic that entrepreneurs don’t like to discuss, sometimes you need that all-important advice that will help you improve your sales strategy. As a sales expert, Victoria is just the person to show you how. KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to marketing yourself and not your business, it can feel a lot more personal when someone says no. If you don’t feel 100% confident with what you’re selling, start collecting the good feedback you have. Include testimonials, projects that have gone well and compliments you receive online. Ultimately, that is what you’re selling – a bag full of amazingness. Entrepreneurs set up their business because they’re brilliant something, forgetting that there are lots of other things you need to consider too. Sales, of course, is one of those things. Not focussing on sales is like sitting there and waiting for the phone to ring. Being personal is important as often, when it comes to the internet, things can feel like a bit of a mass approach. If you’re more personal, your approach is always going to feel less like you’re trying to sell. It’s important to have conversations with your target audience. Think about your customer avatar in detail, including what their main struggles are in relation to your products and services. How can you solve their problems? One of the hardest things about sales is closing, however, there are steps you need to take in between that are just as important. The first thing you need to do is identify who the person in front of you is, then you need to ask them questions to find out more. Once you’ve repeated what their problem is, you can then introduce your solution. Don’t run away from objections, instead use it as an opportunity to ask questions. For example, if someone says they can’t afford you, you could say ‘okay, do you mind telling me a bit about the budget you do have in mind?’.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Sales is about problem solving. Your products and services help people and solve their problems, so telling people to ‘buy you stuff’ is helping them. If you have a solution to someone’s problem, you should tell them.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Victoria – 03:00 Marketing Businesses vs Marketing You – 04:15 Why Do People Hate Selling? - 14:40 Sales Is Like Problem Solving – 20:00 Closing a Sale & The Sales Process- 28:35 Dealing with Objections - 41:01
Transcript below Hello, and welcome to 2020. This is my first official podcast of the new year and the new decade, and I am super excited about it. I have to say I always love a new year. I love that thought of a fresh start, tidying my desk, starting things afresh, writing a new notebook. It's so sad, starting my new planner, making goals, and as you know if you've been listening to the podcast I did some work a few weeks ago about setting new goals for this coming year. I've spent quite a bit of time doing that, and I've now done it. I am all up and ready for the new years, so I'm super, super excited about it. What about you? Have you done your plans? Are you ready? Do you feel positive? I hope so. If not, come and find me. Come and give me a DM. Let me know what's up. Let me know what I can help you with because as you know I always want to make sure that I produce content, and create podcast episodes that really help you with your business, and today's is no exception. Today I am really, really excited to welcome the lovely Victoria Flemming to the podcast. She is a sales expert. Now, we all hate that word. None of us like to sell really, I think if we're honest. We also don't like necessarily talking about money, and also if you sell a...
This weeks’ episode is another solo episode, covering some of the basics that you need to know when it comes to branding. Although I am not a designer and I have little experience when it comes to creating assets, branding and design is incredibly important from a marketing point of view. Having had lots of conversations about branding recently, I thought now would be a great opportunity to cover some of the basics you need to know when it comes to building a brand that is recognisable. KEY TAKEAWAYS COVERED IN THE PODCASTYour logo is your identifier but your brand is absolutely everything that goes with it. When you see a logo, it’s very rare you’d see it alone. It could be on a website, a business card, on social media or on an email signature. Your brand also includes fonts, colours, styles and photos. Your branding is effectively your shop front. It’s how people are going to judge you. Think about the brands you interact with and how you perceive their brands. If you’re struggling when it comes to inspiration, Pinterest is a great place to start. Try searching for your industry and then using the word ‘logo’ or ‘branding’ afterwards. Save a board of everything you like, making a note of the aspects you like as you do it. Pinterest is also great when it comes to searching for colour palettes. If you’re in a sensitive industry, you need to think about the imagery you’re going to use. Stock sites are a great place to get inspiration for these photos. When you’re looking at your new designs, you need to think about whether or not they’re going to look good on social media. The easier to read, the better. If you’re your business, it’s okay to use your face. You need to ensure your branding truly represents you and your brand. Think about where you’re going to use your branding, as often this will often determine how many elements you need to make up your branding. Your designer will need to send all of your files over to you when they’re done. They don’t need to design every social media graphic for you, as they can send you over a file that you can easily edit yourself.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Coming up with a logo and accompanying branding is incredibly difficult and if you don’t have any design skills, hiring a designer is the best way to ensure you’re doing everything right.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Is the Difference Between A Logo and A Brand? – 03:21 Your First Steps – 05:40 Finding Inspiration – 11:25 Thinking Ahead – 13:10 Considering Social Media – 15:00 Creating Your Branding - 17:00
Transcript below Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=MZj6mOMItBSFT5p5PzcIa0VrbsxjNFmAc3osi0SmyUt8Hx0SPVGfB4My7J063ZyKwz5X9LK83vt0Nt9I_lZVLYYby1E&loadFrom=PastedDeeplink&ts=33.13 (00:33)) Hello and happy new year. So you might be listening to this just before the new year. You might be listening just after, you might be listening in the middle of the year and therefore that makes no sense whatsoever. But this episode came out just before the new year for the new year, which will be 2020 so if you are listening at the time then yeah, happy new year. Hope you have a good one. (https://www.rev.com/transcript-editor/Edit?token=MZj6mOMItBSFT5p5PzcIa0VrbsxjNFmAc3osi0SmyUt8Hx0SPVGfB4My7J063ZyKwz5X9LK83vt0Nt9I_lZVLYYby1E&loadFrom=PastedDeeplink&ts=55.18 (00:55)) Okay, so I'm just going to jump in today's episode because I've been batching contents. If you don't batch, definitely recommend it. Definitely have a think about it going forward. So I'm actually recording this at the end of November and obviously it's not going out until the end of December. But it's so nice to think that I've got all the episodes done between now and then. It's lovely. And also because I have a team that do stuff with the podcast. So I have someone that edits someone who writes the show notes, someone that then manages the whole process. Speaker 1:...
In today’s episode I am going to be sharing a couple of home truths when it comes to marketing. Whilst I love marketing, I feel that often we are sold a story that doesn’t often match up when you find yourself in the industry every single day and because of this, people feel as though they’re failing. Thankfully, that’s not the case and nobody is actually an ‘overnight success’. I want to talk about what it’s really like and how we can release the pressure we put on ourselves, so join me as I share some incredibly honest opinions. KEY TAKEAWAYS COVERED IN THE PODCASTWhen I look back at all the money I have spent, the one thing that has been valuable for me is having a one-to-one coach. Although I have benefited from the other courses I have paid for, having that one-on-one interaction is incredibly important to me. Being an overnight success is actually incredibly rare. Instead, you’re coming across people that appear to be popular and what you’re not seeing is the journey they have taken to get there. Although you should set goals, you need to focus on the people that are already on your list. No one woke up with a massive email list or a massive Instagram following. Try not to let the fear of failure stop you from doing what you want to do. Although people don’t want to hear it, social media takes time. People are selling the idea that you don’t need a list and you don’t need a social media following but I don’t agree. If you want people to stick with you, you need to be known for what you do. You need to prove why you’re the person people should be listening to. The people that are successful are the ones that are posting when no one is listening and they’re doing lives when no one is listening. Consistency is key. Be grateful for everything you have done this year and work hard to smash it next year. It will come, it just might take time.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you have small numbers it’s important to remember the victories you’re achieving. If people are trusting you with their money, you should be so proud of yourself.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Started This Important Conversation? - 04:10
1 Why Am I Not an Overnight Success? – 09:59
2 I Only Have A Small Following, Is That Okay? - 12:40
3 I’ve Been on A Platform For 3 Months and It’s Not Working for Me – 18:39
Transcript below Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=xbhFyY0xX_PW70eWsXfLJkybZ3kCSPJ2f7zQpodooRavX0C5Ry7yK8gxExLKyMw92GhtVb0iUmUvj2sa3kqnPPMCFmo&loadFrom=PastedDeeplink&ts=33.41 (00:33)) Hello and welcome to this week's episode of the podcast and Merry Christmas. If you're not listening to this, the week it came out, you might be wondering why I'm saying that, but this came out just before Christmas, so I wish you a Merry Christmas. If you're listening to this, I should imagine you're probably doing one of the many crazy activities we find ourselves doing at this time of year, whether it's wrapping what feels like a gazillion presence, decorating stuff, going to the supermarket, some godly hour in the morning so that you can fight for some brussels sprouts, all that sort of good stuff for Christmas. So maybe you aren't doing that or maybe you're not, you're thinking, I know I'm going to listen to Teresa's podcast or maybe you're listening to my podcast while in a supermarket, shopping for Christmas stuff. So either way, thank you for listening. I'm obviously not doing this at Christmas. It's actually end of November and a quick throwback to last week's episode. Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=xbhFyY0xX_PW70eWsXfLJkybZ3kCSPJ2f7zQpodooRavX0C5Ry7yK8gxExLKyMw92GhtVb0iUmUvj2sa3kqnPPMCFmo&loadFrom=PastedDeeplink&ts=91.34 (01:31)) I talked about the episode being a Christmas Eve episode and it isn't Christmas Eve. I obviously got it into my head that the Monday was Christmas Eve and it's not. It's the Tuesday. That's how bad at
This week is another interview episode ahead of the Christmas period. In this episode, the very lovely Jill Fanslau has joined us to talk about email marketing. As the owner of a Weber, Jill has lots of experience when it comes to email, putting her in the perfect place to give you all of tips you need to succeed. We talk about how you should collect emails, how you should collect them and what you should be sending your list once you’ve started building it. If you want to start building or growing on your email list, this is definitely the episode for you. KEY TAKEAWAYS COVERED IN THE PODCASTYou don’t own your social media accounts but you do own your email lists. If Instagram or Twitter were to go down in the next week, where would that leave your business? You need to be smart about how your channels work alongside one another and drive your social media followers to your email list. If you’re struggling to see results with your email list, you need to ensure you’re cleansing and segmenting it. If you need to, let people CHOOSE what list they’re on. Ask them what they want to see. Although building your list is important, you need to be sure you’re actually emailing them. If you haven’t emailed them in a long time, be honest. Don’t be afraid to talk to your email list. You don’t have to only email when you’re selling. You have to be able to provide and bring something to the table without asking something in return. Humans crave stories so if you can weave those into your email, people will connect with you on a personal level. When you’re onboarding new emails, you should use a seven-email strategy. The first email should be a welcome email that should arrive instantly. Introduce yourself and let them know what they can expect from you. Afterwards, you should follow up with a story email as it starts off the likability process. If you don’t want to write a story, shoot a video. Your third email should provide more value. Next, you should send and agitation email that hits their pain point. Although it will make them squirm, you want to remind them of the reason they signed up to your email list. This should go out right before you pitch someone a product or solution. Some people may need a little bit of help making a decision, so this is where you will need to send a proof email. Whether it’s a testimonial, a case study or a review – people will experience intense FOMO if they’re missing out. Once you have sent a proof email, you need to send an ask email. The seven-email strategy can take one month, two months or six months. The best way to determine how long your emails should be is to test. It doesn’t matter what everyone else is doing, it matters what your audience want. Think about whether or not people will be opening your emails on their mobile, rather than their desktop. Link shorterners can cause your emails to end up in spam.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…No matter how big your list is, write to one person.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Jill – 07:40 Why Should You Use Email? – 16:00 Is Honesty the Best Policy? – 22:30 Emails Are Not Just for Sales – 30:10 What Do You Say to Your Email List? - 34:50 What Is A Seven Email Strategy? – 47:59 How Long Should an Email Be and Should It Be Text Only? - 59:00
Transcript below Hello and a really warm welcome this episode of the podcast. How are you doing? We are really close to Christmas so I should imagine if you are listening to this before Christmas, you are amidst of cards and present wrapping and decorations and all that sort of thing. As I record this, it's actually still the end of November so I actually don't know whether I'll be doing that myself. I have to say that my husband and I joke that if we didn't have children we would quite happily not have Christmas which sounds really mean. Actually one thing that is really interesting, prior to me having my own business, I loved things like...
This week’s episode is an incredible interview with Mike Stelzner, the creator of Social Media Examiner and Social Media Marketing World. As an expert in the social media marketing world, I wanted to speak to Mike to find out how he uses his platform to stand out in a busy industry. We look at what makes people successful, giving his formula for creating content that people will want to engage with. KEY TAKEAWAYS COVERED IN THE PODCASTThe speed in which social media moves is one of the biggest challenges for those working in a social industry, as well as those using social media to grow their business. Luckily, it’s starting to slow down. You don’t have to be on every single social media platform. Instead, you need to ensure you’re putting your energy into the spaces where your customers are. Social media is great when it comes to tracking your results. If you’re struggling to track your results, however, you need to ensure you’re making goals to ‘stop’ things as well. If you want to stand out in a noisy industry is to understand exactly who you are trying to reach. Who is that somebody? What struggles do they have? What do they do? When you create something, remind yourself of the person you’re creating it for. Once you know who you’re trying to reach, you need to ensure you’re creating content for that person. This could be a podcast, written word, video or live and in person. Think about what you’re best at. If you don’t know what your customers want, ASK THEM. Once you have asked your audience, you need to see if their actions are matching their statements. Clear signs are the messages you receive from your followers. Not everyone is supposed to be in your tribe. If you’re not putting information out there, someone else is. You want to be the resource that people come to every single time they need information. We should all be doing stuff that makes it easier for people to remember who we are. The formula for success is ‘great content + other people – marketing messages = growth’. When it comes to your business you need to ensure you have amazing content, strong connections and less of a pitch. This is the Elevation Principle. The best way to make an impact on someone in person is to meet them in person. Social media is called social media for a reason. If you’re not a nice person, you won’t survive.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the most important things you can do when it comes to social media is be yourself. Successful people are authentic.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Mike – 06:00 Social Media is Ever Changing – 12:10 Tracking Your Results – 17:15 How to Stand Out in a Noisy Industry - 21:10 Creating Connections Through Details - 33:15 The Importance of Relationships - 37:38 The Future for Social Media Marketing World – 49:30
Transcript below Hello and welcome to this week's episode of the podcast. I hope you are having a wonderful, wonderful week. I actually cannot believe we are cracking on so far into the year and we are nearly done. It feels like not many weeks left now. Also, I'm on episode 94. I've nearly hit 100 episodes and I've got some exciting stuff coming. I'm going to be recording a very special episode 100, which I'm super excited about. Obviously I want to see what you guys think, but it's going to give you a different view into my world and just into maybe a side you have not seen before or conversations that I haven't had before. But I am really excited about it. It's going to be extra special. So, that's something to look forward to. Also, just while I was on this week, I just wanted to remind you that last week's episode we talked about the 2020 goal planner that I've got that it's a free download, it's a great workbook, 10 pages packed full of questions, suggestions of how you can review last year, things that you should note down, things that you should think about, and then those all important goals for 2020, and the...
Today’s episode isn’t going to have one specific theme as there are a couple of different things I want to talk to you about. I love creating episodes that give you actionable steps to take and that’s exactly what this week’s podcast will do. First of all, I talk about something planning for the year ahead. As business owners it can be hard to look at our businesses with and outside perspective and in order to look ahead, that’s what you need to do. Secondly, I look at how you can market your business a little better when it comes to encouraging people to invest in you. KEY TAKEAWAYS COVERED IN THE PODCASTPlanning for the year ahead is incredibly important as a business owner and in order to create an effective plan, you need to take yourself out of the business to ‘see’ what you’re doing and where you want to go. In order to plan your 2020, you also need to review 2019. This means looking at the aspects of what went well and what didn’t, looking at your growth, focusing on what you have achieved and looking at your finances. Once you have reviewed your year, you can start to think about what you want to achieve in 2020 and how you’re going to reach your goals. You need to think about what you need in order to succeed. Think about when you last mapped out all of your marketing channels, which ones are the most successful? What do you need to do more of in 2020?
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you want to plan for the year ahead, you need to think how your customers see your business. Although it’s important to be ‘in’ your business, it’s also important to take a step back and think of things from a customer point of view.HIGHLIGHTS YOU SIMPLY CAN'T MISSPlanning for the year ahead - 07:11 Marketing your business in 2020 - 17:53
Transcript below Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=Pu3qLd754lytpYDB1yCs5lyRJuTvZpdhKv_Y09Hmp_nIh2qNi8wbiKfCn0zwu6Kq3R618DNzaPmj_5yWO6KBxXAdi3Q&loadFrom=PastedDeeplink&ts=32.61 (00:32)) Hello, hello and welcome to this week's episode of the podcast. Happy Monday! If you are listening on a Monday. Otherwise, I hope you're having a lovely day, whatever day it is. So today I want to talk about a few different things. I'm trying to like work out in my head what the theme of this podcast episode is or what the main focus is. But there were so many little different things I want to talk about that I kind of think that it probably hasn't got one main theme today. Obviously it's a solo episode, so normally I like to do some teaching or I like to talk about business or that sort of thing. And it's just a really, I like the solo ones because it's a really nice way of just kind of like giving you some real actionable stuff to do. Whereas although the interviews are amazing and honestly I love them so much, it's just sometimes you don't get those actionable steps or you don't get those things that you can do in your business. Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=Pu3qLd754lytpYDB1yCs5lyRJuTvZpdhKv_Y09Hmp_nIh2qNi8wbiKfCn0zwu6Kq3R618DNzaPmj_5yWO6KBxXAdi3Q&loadFrom=PastedDeeplink&ts=87.45 (01:27)) So for me, I think today is going to be a little bit about that. It's going to be a few different things that I want you to think about and it might just be a little bit all over the place. So I apologise. But one thing is I'm glad my voice has come back because I've had a lot of trouble over the last few weeks because we're nearing the end of the year. And to be honest, I've had a really busy few weeks in terms of speaking, in terms of interviews, in terms of just trying to cram in a lot of stuff before the end of the year and it took its toll. It had its effect on me and obviously I got unwell, I got a cough and a cold and not being able to take some time out has really, really affected me. And the other thing is that I'm not very good at is when I travel. Speaker 1:...
This week’s episode is with the amazing Matt Barnett, the founder of Bonjoro. As a frequent user of Bonjoro, I wanted to take the chance to showcase how you can use them within your business. With a focus on loving your existing customers, this is a great episode for those that are looking to make the most of the clients and customers they already have. This is often something we ALL forget to do so I know this episode is going to be valuable to absolutely everyone. KEY TAKEAWAYS COVERED IN THE PODCASTTechnology can allow us to do some incredible things, creating an endless list of opportunities for those that have online businesses. Your business shouldn’t be faceless, even if you’re a team of 100 people you need to ensure there is a ‘friendly’ face to your business - even if it’s just a meet the team page. If you’re using Bonjoro, it should be a second touchpoint with your potential customers as you want it to encourage them to take the NEXT step in your funnel. You want to use it to surprise people and show them that you care. To get your customers to superfan status you need to nurture your relationships with each and everyone of them. If you’re going to give ‘swag’ away to your customers, you need to ensure you’re staying away from the traditional. It needs to come from the heart and make someone open it and say wow. If you’re looking to make strong connections with people you need to make gestures that impress them, however you need to consider the ROI. Don’t get blind sighted by growth hacks and shortcuts, you need to find stuff that works for you. Yes, there will be stuff that is mundane and repetitive but if you do it every day, it works! There is no quick win. Don’t outsource the stuff that matters. You need to automate processes but never your relationships.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Having a personal connection with your customers is the key to building a personal brand.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Matt – 04:00 What is Bonjoro? – 11:15 Turning people into customers – 17:09 Creating ‘superfans’ for your business - 27:30 Real life Bonjoro examples - 33:40 Are bold gestures key? - 44:10
Transcript below Hello and welcome to this week's episode of the podcast. So couple of things to kick straight off with. Firstly I'm not doing this in my office, so I apologise if the sound quality is a little bit differently. And secondly I'm sure you can hear from my voice that I have got a bit of a cough and a cold. And obviously when you do those stuff that I do, i.e., pretty much everything I do is speaking, that is a bit of a problem. And it particularly is a problem because tomorrow I am ... Well I'm currently sat in Harrogate which is why I'm in a hotel room, in the UK. And I'm at a conference tomorrow with Professor Philip Kotler, who basically, if you did a degree in marketing, you'll know exactly who he is, because that's the book we learn from. That's the kind of ... Oh I don't know how to describe it but basically he's like the main person that you learn marketing from. So to be on the same stage as him is phenomenal. And obviously, it's a little bit frustrating that I've been run down with a cough and a cold and it hasn't quite gone. So this is probably going to be the shortest intro that you've ever had. Now, this week's episode, thank god, is an interview or otherwise I would be in trouble. So this week I am interviewing Matt Barnett who is the founder of Bonjoro. Now this interview was fab for two- three good reasons actually. There's many more, but three main ones. Firstly, I love Bonjoro and I use it in my business, and obviously we're going to explain to you what Bonjoro is. And personally I think I could find a way for it to work for pretty much every business out there and a way for you to stand out from your competitors and help not only convert more customers, but then love the customers you've got. So I'm going to be talking about how I use...
Today’s episode is another solo episode where I’m going to teach all about writing a blog for your business. Whether you already have a business blog or you haven’t yet set yours up, blogging is a great way to publish informative and relatable content for your audience. Today, I am going to take you through a blogging checklist, which consists of all of the things you need to think about when creating your own blog posts for your business. KEY TAKEAWAYS COVERED IN THE PODCASTBlogs are incredibly to set up and if you want to post regular content, it’s a great place to start. Both the cost and barrier to entry are really low. If you’re posting a blog post, the first thing you need to think about is what you’re going to be writing about. When it comes to thinking of ideas, batching is a great approach to take. Although you may not write them in batches, writing down lots of ideas at once can be really effective. If you’re looking for ideas, try taking a look at what other people are posting or Google things in your area. Answerthepublic.com is a great place to do this. Once you know what you’re going to be writing about, you need to think about the keywords you’re going to be using in your post. As you write your post, you can drop these keywords in. When it comes to writing your blog post you need to find a method that suits you. Whether that means writing it yourself or outsourcing to a content writer, you need to ensure it is something you’re comfortable with. Come up with your blog post title last as this will ensure it is as relevant as it can be to the content you’re sharing. When creating content, you need to try and link to as much of your own content as you can. To make creating images easier, having a drag and drop framework you can use is a great way to speed things up. Canva is a great resource for this. Once you have created your image, you need to start scheduling it on each social media platform you use. Think about whether or not you can repurpose it and post several times. Create a short link that will make it easier to access your content.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…A call to action doesn’t always have to be about sales. A call to action could be say hi on social media, comment down below or sign up to my newsletter.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhy Should You Be Creating Blog Posts? – 07:01 Starting Your Blog Post - 08:25 Choosing Your Keywords - 11:20 Writing Your Blog Post – 13:00 Proofreading Your Blog Post and Coming Up with A Title - 14:20 Make Sure You Have A Call to Action - 17:45 Linking to Related Content – 19:00 Do You Have an Image for Your Post? – 20:47 Social Media Scheduling and Email Marketing - 22:30
Transcript below Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=bkeL8w48DjNNSzDtGlCB6ZtlHAX67j1me0QzxArAg1F9MWZ9lPbs8P-C-JjJ6UswvtpKBr-0tRnMu19zF_zhjDpFddk&loadFrom=PastedDeeplink&ts=32.87 (00:32)) Hello and super welcome to this week's episode of the podcast. How are you doing? So I've seen recently that I've had some lovely new listeners reach out to me and say that they've just found the podcast. So if you are new to the podcast, welcome and I am your host Teresa Heath-Wareing. And if you are struggling with social media and digital marketing trying to work out how to manage all of this mindfill your business, then you are absolutely in the right place. Every week I deliver a podcast episode to you. I normally do one that is solo followed by one that's an interview and the solo ones tend to be kind of a bit teaching. And then I interview some amazing people and have been very lucky to interview some phenomenal people in not only just in this industry, but also general other industries. Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=bkeL8w48DjNNSzDtGlCB6ZtlHAX67j1me0QzxArAg1F9MWZ9lPbs8P-C-JjJ6UswvtpKBr-0tRnMu19zF_zhjDpFddk&loadFrom=PastedDeeplink&ts=82.34 (01:22)) So if you haven't seen, do
This week we have the amazing Chris Marr on the podcast. As an expert when it comes to becoming a ‘Wikipedia’ in your industry, Chris and I look at how to create content that leads people to buy. Although you may create content that is well-written or nice to look at, you need to think about how you’re going to use content to get people to buy into your product or service. Whilst we’ve spoken about this before, this episode goes much more into depth when it comes to creating valuable content. Grab a pen and a notepad, the episode is going to be filled with great snippets of information! KEY TAKEAWAYS COVERED IN THE PODCASTYour customers and prospective buyers should determine the content that you create. Often, people create content for their peers instead, whereas, if you want to be an authority in your market is to create content that shows that you understand your customers. If you can serve your customers better, you will be seen as an expert in your industry. When creating your content, you need to think about how people go through the buying process. What problems do they have? What objections do they have? The content that answers this is the content that will perform well in terms of conversions. Buyers are doing research online before they make a buying decision so you need to step away and see the world as a consumer. On average, 77% of a buying decision is made online before a buyer contacts a company for the first time. The people that are vulnerable and honest in their industry effect their consumers in a positive way. If you’re not confident about your product and service, you’re going to hold back when it comes to creating content. If you’re worried about creating content in a different way to everyone in the industry then try to overthink it. You need to create content exactly how you want to. It will help you stand out! Although you should be keeping an eye on what your competition are doing, you need to have a unique approach to your content. Content is not about virality in your industry it is about your buyers making a buying decision. If one person has the ability to buy something and your content helps them make this decision, it is a success. Being famous to buyers is powerful. If your buyers have a question, it is your responsibility to answer it. There are 5 main topics that buyers want to have answers to when it comes to content. Those are price, cost, problems, reviews and comparisons and best of. You need to become the ‘Wikipedia’ of your industry. This means people use your website as an information resource to figure out what they want – whether they buy from you or not. By typing the questions you get from your buyers into Google and looking at the suggested searches, you will be able to get a snapshot of what your customers want to know. Once you’ve done this, you need to work out which questions have already been answered. You need to let go of the need to look smart. There are no secrets in any industry, so don’t worry about sharing them online. Let go of the need to control. It is not about being the first, it’s about who can do it better.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Traffic to your website doesn’t necessarily mean leads. You need to differentiate between the two and ensure you’re writing content that leads to sales.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Chris Marr – 03:12 What Should We Think About When Creating Content for Our Audience? – 06:06 What Content Should I Be Producing? - 11:30 Should You Post Controversial Content? – 16:00 How to Stand Out and Be an Expert in Your Industry – 26:28 How Do You Know How to Help Your Customers? – 34:46 Should You Share Your Secrets? - 40:00 Chris’ Top Tips – 47:50
Transcript below Hello, and a super warm welcome to this week's episode of the podcast. How has your week been? So this week, I am recording this episode from California. We're still here. We would have been well back but by...
In this week’s solo episode, I’m talking about the mistakes people might make when it comes to running their own their business. I want to use my experience and knowledge in the industry to help you see where you might be going wrong. Although you may not be making any of these mistakes, hopefully this episode will give you a chance to look at the way in which you run your business. KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to branding it is 100% worth investing in a graphic designer. Although you can create graphics, logos and artwork yourself - the difference a designer can make is incredible. Your social media profile images need to make it clear who you are. Whether you’re using your logo, a product or a shop front – it needs to be as clear as possible so people can recognise you right away. Cover images are incredibly important when it comes to your social media profiles. You need to be sure you’re changing your cover photo with the seasons and that you make it clear what you do as a business. Canva is a great tool for this. Your ‘about’ section is not a CV. You need to tell people exactly what you do AND make it personal. What do your customers need to know? Giving away ‘free’ information is a great way to add value and to get your customers to trust you. Whether it’s a free guide or a podcast, the more trust you build the better. You don’t have to be on every single platform in order to succeed.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It is important to remember that you can’t be all things to everyone. Whilst you can try new and interesting ideas, you don’t have to see everything through. Try not to make leaps that are ‘too big’.HIGHLIGHTS YOU SIMPLY CAN'T MISSMistake #1 Business’ Don’t Invest in Branding - 02:41 Mistake #2 Business’ Don’t Use the Correct Profile Image on Social Media - 09:00 Mistake #3 Business’ Don’t Make the Most Out of a Cover Image – 12:32 Mistake #4 Business’ Don’t Think About Their Bio and About Section – 14:44 Mistake #5 Business’ Don’t Want to Share Their Information - 17:28 Mistake #6 Business’ Spread Themselves Too Thin and Try to be too Widespread – 21:04
Transcript below Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=h83rNNqcXOo97gLUCm9jN5zUI6HyT42XdbsA8EcSMqEW-hAkvmH_Xdg-wxjbqCEn8KDrUjUPXWxR8Kt-3C8DsTiT1eo&loadFrom=PastedDeeplink&ts=33.5 (00:33)) Hello and a super warm welcome to this week's episode of the podcast and as always, I'm your host Teresa Heath-Wareing. How the devil are you? Okay. I've been doing some major batching and I feel like I'm on, I think I've done about four episodes of podcasts, so it gets to a point where I'm like, I don't know if I can talk to myself anymore in this room or it feels like I say the same thing over and over and it's not the content I'm saying over and over. The intro and the outro always feels like the same. So when I welcome you guys onto the podcast, I always feel like I'm saying the same thing and especially when you've just done four in a row, it definitely, definitely feels like that. Okay. So this week is a solo episode and this week I'm going to be talking about some of the mistakes I see people make, not just a social media majority social media, but some generally. Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=h83rNNqcXOo97gLUCm9jN5zUI6HyT42XdbsA8EcSMqEW-hAkvmH_Xdg-wxjbqCEn8KDrUjUPXWxR8Kt-3C8DsTiT1eo&loadFrom=PastedDeeplink&ts=87.92 (01:27)) And when I'm talking about businesses, I'm mainly talking about small businesses, although that actually this applies across the board to any size. But when I think about some of the examples in my head, it's tends to have been small businesses that I've been dealing with and basically this episode is coming out of a place of love. It's coming out of a place of take my experience and hopefully a bit of my knowledge and make sure that you're looking at what you guys do and just be conscious of, am I doing any...
This week we have an incredible interview with my lovely friend Natalie Hailey, where she will be sharing all of her top tips for using content to its full effect. As entrepreneurs we spend so much of our time producing and working on our content, but how do you make the most out of the content you’re creating? Whether you use social media, run a blog or host your own podcast – this episode is perfect for those who need that little bit of an extra push. Natalie talks us through her tried and tested process, telling you how you can make the most out of your content in a fun and practical episode. KEY TAKEAWAYS COVERED IN THE PODCASTAlthough you may spend hours perfecting your blog, podcast or social media, creating your content is actually less than 50% of everything that needs to be do when it comes to making the most out of your incredible content. It’s important not to be over ambitious to begin with, as you’re leaving a standard of expectations your followers will start to expect. Ideally, you want to start small and know your limits. Having a process in place is the best way to ensure you’re doing exactly what you need to, every single time. Repurposing the content you have created for one platform can be incredibly easy. For example, if you create a YouTube video you can use Rev.com to request a full transcript. When creating new content, make sure you’re thinking about whether or not you link back to content you have previously created. Whether you do it throughout your content creation or you spend 5-10 minutes adding it in at the end, it can be incredibly beneficial. Create a content audit sheet. This will detail everything you need to know about each episode you have created. Create your processes before you need to create them. No one is going to see the amazing stuff you have created if you don’t put it out there. If you’re not skilled at something, outsourcing is a great investment. There is no shame in outsourcing parts of your processes.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you take anything from today it should be that once this episode is finished you need to sit down, grab a pen and paper and start planning your processes. If it helps, set up a spreadsheet that your whole team can get involved with.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Natalie – 07:48 A Step by Step Guide to the Steps That Should Follow Publishing a YouTube Video – 17:20 Repurposing Content for Other Platforms – 30:00 Linking Back to Previous Content and Using A Content Audit Sheet - 35:45 Promoting Your Content – 43:00
Transcript below Hello, and a very warm welcome to today's podcast episode. How are you doing? How has your week been? Mine has been good, busy, few trips in and out. I'm recording this right before I head off to California for two whole weeks. I can't wait. Now, I'm not going over for a holiday. I am going over for work reasons, but obviously working in California in the sun is obviously way nicer than sitting in my office in a very grey looking England. I am really, really looking forward to going over there. Also, the other really cool thing about going over there is that I get to meet up and see lots of people that live over there and I only ever see when I'm over in California. That's going to be super cool. Very much looking forward to that. It's my last trip of the year out of the country anyway, so that's cool. Yeah, I'm looking forward to that. Anyway, onto today's podcast episode. We've got an interview for you today, and this is my very lovely friend Natalie Hailey, who helps businesses basically use their content to full effect. Now, you know I am a massive advocate for you to produce content, I.E., a blog, a vlog, a podcast, a live video show, whatever it is. I am really, really keen for you to do that. Because unless you are a big business that can advertise and get your brand awareness that way, then really content is the next best way in which you can do that....
This week’s episode is all about bringing emotion into your marketing. As business owners it’s super important to use emotion, especially if you’re trying to be authentic and build a tribe. Your tribe, of course, are the people that will connect with you, engage with your posts and eventually become loyal customers. Throughout the episode I’m going to discuss the positives of using emotion and the difference it can make to your marketing. KEY TAKEAWAYS COVERED IN THE PODCASTEmotional marketing is marketing to your customers and audience in order to get an emotion out of them. By provoking this emotion, you encourage engagement. Think about the last thing you shared on social media. Was it based on an emotion? What emotion was it? It is much easier to relate to someone if you feel something. Not every single post needs to evoke emotion. Not only will your feed become an emotional rollercoaster for you and your followers, some things just don’t warrant a lot of emotion. People tend to buy with their emotions. Even when you’re talking about a practical product, people will buy through trust. The very first thing you need to consider when it comes to using emotional marketing is your target audience. If you’re trying to use emotion to build your community and sell your products, gauging your target audience wrong could catastrophic. If you want to evoke and emotion, storytelling is a great tool to use.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You can evoke ANY emotion through marketing. From admiration and happiness to anger and sadness, it’s important you know exactly what emotion you want people to feel. HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Is Emotional Marketing? – 03:18 Why Is Emotional Marketing Important? - 04:24 What Do You Need to Consider When Creating Emotional Posts? – 10:30 How to Evoke Emotion in Your Posts – 14:30 Incredible Examples You Can Use in Your Marketing – 20:00
Transcript below (https://www.rev.com/transcript-editor/Edit?token=iO4UznF9SOw2loA_HM317d-IX2eYZgkSJxn_7y0GFf6MZ7SaPKqlY9xXeRlony1M_sHqPTZQ3LuNNtetbnkPnYlovec&loadFrom=PastedDeeplink&ts=32.47 (00:32)) Hello and a really warm welcome to this week's episode of the podcast. How are you doing? I can't believe that we are almost, well I'm not going to say towards the end of the year, but we are obviously in the latter stages of the year. It's going so, so fast and my November is absolutely jam packed. I am talking at lots of amazing places, so if you're going to be seeing me then please please please come up and say hi and let me know that you listen to the podcast. I love meeting people. So definitely come and say hi. But yeah, it's going to be a super busy November. And before I know it, It's going to be December, which is just crazy. But anyway. So this week I am doing a solo episode. I wanted to talk about something as having a real brainstorm about what could I talk about and trying to write then loads of different ideas and things and I've decided that I want to talk about how you can bring emotion into your marketing because actually it's super, super important. Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=iO4UznF9SOw2loA_HM317d-IX2eYZgkSJxn_7y0GFf6MZ7SaPKqlY9xXeRlony1M_sHqPTZQ3LuNNtetbnkPnYlovec&loadFrom=PastedDeeplink&ts=90.6 (01:30)) And one of the reasons I decided to talk about this is because I've been reading Kotler's marketing book, Marketing 4.0 and he talks about the fact that it's even more important than ever for authenticity and to build that tribe. And I want to talk about tribe. I basically just mean your community of people that are going to want to come and engage with you and want to have a conversation with you and want to ultimately buy your products and services. And one of the ways in which you can start to connect to them is via emotion. And I'm really, as I...
On this week’s podcast I am interviewing the amazing Michael Hyatt. As a New York Bestselling author, we are talking all about his book ‘Free to Focus’. We’re going to be talking all about how we can become more productive without having to increase the time that we have. The episode is going to be sharing a mix of simple mindset practices and various different hacks to help you become more productive, because who doesn’t need to know how to do that? Filled with lots of incredible information, you’re going to want to grab a notebook for this one! KEY TAKEAWAYS COVERED IN THE PODCASTThe Hustle Fallacy is the idea that you in order to achieve more you have to do more. In reality, not all tasks, not all meetings and not all opportunities are created equal. Focussing on the things that really matter is what will REALLY allow you to achieve more. There is such thing as a double win, where you can win at work and succeed at life. You just need to have that balance. You are the most important asset your company has and if you don’t look after your energy levels, your business is going to suffer. Because of this, nutrition is important. If you know a food is likely to slow you down, try to avoid it. When you’re taking time off, whether it is for a vacation or a weekly break, make sure you’re not doing any work at all. There are three steps to becoming more productive, the first one is to stop. Whilst it may seem counterproductive, you need to stop and see where your productivity lies. Ask yourself the hard questions. Has your smartphone made you less productive? Do productivity hacks give you the life you want? Evaluate the tasks that you’re doing. Think about the tasks you have completed over the past two weeks and evaluate whether or not you were passionate about it and whether or not you were proficient. Outsourcing your work is a great way to increase your productivity, as well as your income. If you know you enjoy something, you need to do everything you can to ensure you’re doing more of it. If you’re not enjoying something, you need to eliminate it. If you don’t want to say yes to something, you need to follow this simple hack. First of all, you need to affirm the person asking in your initial response. Once you have affirmed their work, you need to pivot. The best thing to say is ‘In order to be faithful to my other commitments, I have to say no’. This is the yes-no-yes formula. If you find yourself responding to a lot of requests, consider setting up your yes-no-yes responses as an email signature. The 3-by-3 System is where you have 3 goals for the quarter and 3 outcomes per week. Limiting yourself to 3 goals is important, because when your focus is dispersed across too many goals, you’re less likely to achieve any of them. If you could only pick three things to do this week to help your business grow, what would they be? When it comes to large projects, consider the 10-80-10 rule. This is where you are involved in the first and last 10% of a project to oversee it. You’re the architect, but you don’t have to be the builder.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The biggest tip when it comes to being focussed and driving results is to ensure you get a good night’s sleep. A well-rested mind will be your most productive mind.Transcript below Hello and welcome to this week's episode of the podcast. I am your host, Teresa Heath-Wareing. Welcome, welcome. If this the first episode you listen to, then I am very happy to have you here, and boy, have you chosen an amazing first episode to listen to, because I'm not even going to do hardly any intro, we're going to go straight in, because I am so excited about this episode, because on today's podcast I am interviewing the amazing Michael Hyatt. Now this guy has been in business a very long time. He is a New York best-selling author, I'll give you his proper bio in a bit, but basically today we are talking all around his book, Free To Focus,...
This week I am going to be talking about something that has made a huge difference to my business – my mindset. This is a common topic in the business space and having done a lot of work on my personal mindset when it comes to business, I wanted to share some of my thoughts on the topic. As well as focusing on mindset, I also want to look at failure. Whilst most people look at failure as a bad thing, I want to discuss why I am now happy that I fail every once in a while. This will be a slightly different episode than what you’re used to, but I hope you enjoy listening as much as I enjoyed recording it. KEY TAKEAWAYS COVERED IN THE PODCASTImagining big goals is a great way to set your dreams into motion. Although you don’t need ‘huge’ goals to see, dreaming big is a great way to put yourself in the best mindset. Don’t feel stupid for setting yourself big goals, it’s okay to dream big. If you don’t feel as though you have the support when it comes to your goals, try to surround yourself with people that focus on their mindset. Whether that means listening to podcasts or joining like-minded communities. Sometimes, you have to accept that you can’t control your goals. What you can control, however, is the actions you take to achieve them. Ask yourself ‘’honestly, what is the worst that could happen?’’ Rather than thinking ‘’what if they say no?’’ think about what would happen if they say yes.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you let the fear of failure stop you from doing something, you have failed already.HIGHLIGHTS YOU SIMPLY CAN'T MISSShould You Set Big Goals for Your Business? – 02:35 Failure Is Okay – 11:50 My ‘Scary’ Experiences of Facing Failure Head On– 19:07
Transcript below Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=uMfBU0PTfJTIG03Iq2NQkmq6sqJOesP-EyLjnjY6oqRo__b4FUlFna4ocGSP_4PIwPPbtdZGvaqe4HF5im83djGNoJA&loadFrom=PastedDeeplink&ts=33.56 (00:33)) Welcome to this week's episode of the podcast. How the devil are you? I hate having stopped the podcast because I feel like it started the same way every single week. Also, while I'm talking about this, when I interview people, I start out the same way. But you know what happens if I try and mix it up? I mess it up. So I just think, hopefully it's so sure and we move on quickly that you'll just not realise that I start the same way pretty much every single week. Of course, now I've drawn into your attention. You're going to go back and listen or next time you'll think, Oh yeah, she did. Um, I've seen maybe I should've just kept my mouth shut. Anyway. So I hope you've had a good week and I hope you enjoyed last week's episode where we were talking about going live and if you haven't gone live already, please do so and please tag me and Tiffany in cause we really, really want to hear it. (https://www.rev.com/transcript-editor/Edit?token=uMfBU0PTfJTIG03Iq2NQkmq6sqJOesP-EyLjnjY6oqRo__b4FUlFna4ocGSP_4PIwPPbtdZGvaqe4HF5im83djGNoJA&loadFrom=PastedDeeplink&ts=84.95 (01:24)) So this week I'm going to talk about something a little bit different. I'm going to talk a little bit mindset-y. Now, I don't know whether you guys liked these episodes or whether you prefer me to be like proper tactics, strategies, tools, tips, but you know, honestly, this is the thing that's made the biggest difference in my business. And when I look back, I was looking for content for these episodes, thinking about what can I talk about? And I went back through the Academy that because it's a great place to find what people are asking and then I think, Oh actually that would make a great episode or I can create something around that. So for me it's a really, really good resource. And I, and I was looking back and I find a couple of posts that all came down to mindset and how they felt about their business and how they were struggling. Should You Set Big Goals for Your Business? Speaker 1:...
This week we have Tiffany Lee Bymaster on the podcast talking all things live video. As a huge fan of using live video to grow your business, Tiffany is definitely the right person to tell you everything you need to know. Although people are scared of doing live videos, they can be an incredible tool for your business. We talk about what to do, how you should do it and how to get over that initial fear of going live. KEY TAKEAWAYS COVERED IN THE PODCASTYou have to work hard in order to succeed. Those that want to succeed will get past that initial moment of getting started and it will separate the starters from the finishers. Rather than focussing on negative what ifs, try focussing on the positive what ifs. Focus on all of the things that could go right. The feelings you get when you’re experiencing fear are the same symptoms you get when you’re feeling excited. You can choose how you interpret them. If you’re worried about what you look like when it comes to live video, you need to remember that it’s your voice that matters. We need that diversity in the online space. Live video is a vital component for brand building. You need to ensure you have a strategy and you’re not doing live video for the sake of doing live video. If someone else cannot easily describe what you do as a business, your brand is blurry. You can target your ads to previous video viewers, meaning you have a targeted audience you know are already interested in you. Facebook and Instagram also favour the ads of those that are doing live video. If you’re putting off starting, it’s important to remember that all you need is your phone and your voice to get started. No one expects your live video to be polished, they just want to be able to see and hear you. Introduce yourself at the start of each video and give your signature statement. Let people know what you do and why, as you cannot assume that people know who you are. Look at your camera lens and not yourself to show that you’re confident. Speak as though you are the leading expert in what you do. If you show up with that kind of confidence you are guaranteed to succeed. People are going to be following you for YOU. Live video is the best way to be authentic and show the real you. The beauty of live video is that you will get better over time. Have a primary and secondary social media platform and be as consistent as you can with your posting schedules. Try to go live once a week.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The fear is never going to go away, but you take it out of the way and become a successful business owner because you stop making it about you.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Tiffany – 05:31 Getting Through the Fear of Going Live - 15:40 The Power of Live Video – 23:54 Is Consistency Key? - 32:00 Common Excuses for Not Going Live (and How to Get Around Them) - 36:05 How to Get Started with Going Live – 42:00
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Transcript below Hi and welcome to this week's episode of the podcast. How are you this week? Okay, I've got a great episode for you today. It's an interview. I'm going to jump straight in talking about it. We're not going to waste any time. I know how valuable your time is and I want to get to the good stuff, and there is loads of good stuff on this one. Now this week I get the absolute pleasure of interviewing the very lovely Tiffany Lee Bymaster. Who is super generous with all the amazing information she's giving us, and cram packed full of ideas. We're talking all about doing live video, and she is like the live video queen. She's a huge fan of it. She's very passionate about how all businesses should do live video. Slap my wrist there Teresa, because I don't do many. I do live videos in the Academy, which is now open by the way. Woo. Exciting stuff. If you want to join, head over to Teresaheath-wareing.com/academy but that was a completely impromptu mention, and then I...
KEY TAKEAWAYS COVERED IN THE PODCASTIn the early days of my business I worked really hard to network, find clients and build my email list. During the first few years of me running my business, I did a lot of local speaking gigs. Once my business started to grow, I was able to hire my first ever VA, who has now grown to be No.2 in this business. It was great having someone who understood how businesses are run as she helped me turn my business into an agency. I now have 6 freelance members of staff within the agency. When I started speaking on bigger stages I noticed that I was getting less and less enquiries from clients. Although my team were working with clients back home, I knew that these speaking opportunities were something I had to do. As my clients started to reduce, I noticed that my email list and audience was growing and growing. I soon realised that fifteen years of experience put me in a position where I could offer valuable advice to people who are in the same position I was in years ago. I wanted to work out how I could offer this advice to people and still earn money as a business. For me, the best step was to open an Academy. I knew I could talk about growing your business all day every day and never get bored. I moved from a one-to-one to a one-to-many model for a number of incredible reasons. Once I launched my academy, I had to be more selective when it came to bringing on new clients. I also had to rejig the way in which my team worked and accept that I’ve had a drop in income. Although I have taken a drop in income, I now have a business that I love even more. I want you to think about what you’re doing as a business and whether or not that is what you want to do. What changes would you make? How can you get there? Can you grow your business without having to grow your time?
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The real organic content that gets the most reaction tends to be the things you create off the cuff. Although you can hire content writers and social media managers to run the day-to-day aspects of your business, the most relatable content will come from YOU.HIGHLIGHTS YOU SIMPLY CAN'T MISSMe and My Business - 03:12 Hiring My First Member of Staff – 10:00 Increasing my Speaking Opportunities 12:20 Growing my Audience – 15:00 Taking Things Online - 17:50 One-to-One to One-to-Many – 25:00
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 69: A Guide To Starting Your Own Membership With The Membership Guys Episode 34: 3 Mistakes I Made When Starting My Business Episode 79: 5 Top Tips For Gaining Speaking Gigs In Your Industry Buy The E-Myth Revisited Attend A Masterclass Join My Academy Transcript below Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=hp6dk-BXS4ewRzkQEcX8cPhUHvvLxlmIxjPVJDHthPRIfMwqo7PZkexNK4zwRORPhbm7irF-AbBA1fSkBFW6ng-OV-w&loadFrom=PastedDeeplink&ts=33 (00:33)) Hello and welcome to another episode of the Marketing That Converts podcast. I nearly forgot the name. Uh, that's a great start to the podcast. Well done, Teresa. I hope you are well and having a great start to your week. I would just wanted to mention that I've had some lovely reviews on iTunes. I appreciate it so, so very much. And you know what's really, really nice is that so many of you have said that it's like listening to someone you'd go for a coffee with or having a chat with someone or like a friend. And I love that. I just think I'm so glad that's what people think. And obviously I just get on and I just do my thing and talk away whether it's very professional and I'm yet to decide and I guess that's for you guys to decide. But I really liked doing it naturally. Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=hp6dk-BXS4ewRzkQEcX8cPhUHvvLxlmIxjPVJDHthPRIfMwqo7PZkexNK4zwRORPhbm7irF-AbBA1fSkBFW6ng-OV-w&loadFrom=PastedDeeplink&ts=84.54 (01:24)) I really like doing it a little bit off the cuff. I like the fact...
KEY TAKEAWAYS COVERED IN THE PODCASTThere are right times and wrong times to be running Facebook Ads and if you’re in your infancy as a business, it might not be the right time. Growing your business will either take time or money and you need to decide which one is more valuable to you. Not everyone is advertising on Facebook, meaning there it is a massive market to break into that is guaranteed to be effective. When you first get started with Facebook Ads it’s important you take the time to experiment. You won’t know what is going to work and what isn’t so you need to set aside some budget to cover this. A boosted post is the simplest way to create an ad on Facebook, however, it doesn’t mean you should use it. As it is a simple way to create an ad, you’re not getting access to all of the features you would get if you were using Ads Manager. Choose the objective that matches the outcome you want from your ad. Whether it’s likes, followers or conversions. Run campaigns alongside one another to test what works best. Think about what you’re asking people to do in your ad. If you’re asking someone to book an appointment or pick up the phone straight from your ad, chances are it’s not going to be successful. You need to warm people up first. In order to understand how your ads are performing, you need to take the time to learn as much as you can about Facebook Ads. Even if you’re outsourcing your ads to a professional, the more you know the better. There is a Facebook Support chat that you can use if you’re struggling. From February 2020, Campaign Budget Optimisation is going to be mandatory for all Facebook Ad accounts. If you’re worried, start getting used to it now and find what does and doesn’t work for you.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Your ideal audience are probably on Facebook and they are telling Facebook EVERYTHING. This is something you definitely need to be tapping into as a brand.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Liz – 04:58 Why Should You Advertise on Facebook? – 08:20 Getting Started with Facebook Ads - 16:11 Should You Be Using the Facebook Boost Button? - 19:20 Picking Your Objective - 23:20 Should You Do Facebook Ads Training? - 33:18 Getting Your Ads Accepted – 40:00 Campaign Budget Optimisation and Dynamic Creative – 42:00
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEJoin My Masterclass Facebook Blueprint Programme Liz Facebook Course Liz Melville Website Liz Melville Instagram Liz Melville Facebook Transcript below Good morning and welcome to this week's episode of the podcast, how are you? I'm having a slightly stressful morning, it's got to be said. I'm trying to send some videos to an event that wanted me to speak, anyway, as it happened I wasn't able to go and speak in person, so I've done some videos for them which is really cool actually. Really excited about the fact that I still have a presence there and they can still see me although I'm not technically there. However, you know when the world of technology is trying to work against you and basically destroy your life, that's how I feel right now because I'm trying to upload these videos and they are not going. They're just taking forever and I've made them smaller and I've stopped everything on the computer and I've turned the computer off and I restarted the internet and honestly, things like this really wind me up and I have to remind myself to be calm and it is what it is and I can't change it but it's just so frustrating this very modern world we live in that some things just aren't exactly as they need to be. So, anyway, my little run over for now, this week we've got an interview with the lovely Liz Melville who is a Facebook ads expert and we're going to be going through some really good, simple, getting started tips. Some new things that are new and that you might want to consider, but basically if you are looking at starting Facebook ads, then this might be a...
KEY TAKEAWAYS COVERED IN THE PODCASTGrowing your business doesn’t necessarily have to mean you want to earn lots of money or grow your team, it could just be that you want to lower your working days or you want to earn enough to take time off. Growing your business means creating the business that you want. There are sections to the MTC method – get seen, get emails, get sales and get fans. Each section is equally as important and they follow nicely on from one another. Getting emails focussing on finding out who out of those that has seen you, is interested in what you have to offer. One of the best ways to do this is to get emails. Where are you asking for sales? What are you doing to encourage them? Do you have sales pages? Are you doing webinars? Do you have client meetings? There are so many incredible ways to get seen, including Facebook, Twitter, LinkedIn, Instagram, blogs, guest blogging, speaking, live video, SEO, AdWords, Facebook Ads, your website, PR, networking and your branding. LinkedIn is great for B2B businesses. Try to focus on just a number of things, rather than trying to be all things to everyone. Consistency is much more important.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When it comes to getting seen you need to ensure you’re not forcing yourself to do something you don’t want to do. If you’re not going to enjoy what you’re doing, it’s not going to work for your business as you will find you’re less likely to stick at it.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Is the MTC Method? – 05:51 The MTC Method – 08:54 10 Ways to Grow Your Audience and To Get More Customers In 10 Days – 12:13 How to Get Seen – 14:13 How I Get Seen – 22:45
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://marketed.live/ (Tickets for MarketEd Live) Sign Up for The Masterclass /masterclass https://teresa-heath-wareing-b3a9.mykajabi.com/10days (10 Ways To Grow Your Audience And To Get More Customers In 10 Days /10ways) https://seosas.com/ (SEO SAS) https://www.instagram.com/teresa_heathwareing/ (My Instagram) https://twitter.com/theathwareing (My Twitter)
Transcript below Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=oz59tqe-S1MBNt_pHCWmI4Cu8O9U3Ys5mW7ctQ0b2stxJKdpPqaMapMEaJirxh1Td5mnGmMUlWaI8tOGtqyRKgdXz-Y&loadFrom=PastedDeeplink&ts=33.03 (00:33)) Hello and welcome to this week's episode of the podcast. How are you doing? You know right before I got on this episode I was doing some work on upcoming episodes, looking at who we've got coming on the interviews and when they are and what episode they're going to be on and I can't actually believe I'm recording episode 81, it seems crazy. I've just sort of, obviously we have a folder for each episode on our shared drive. And I've literally just added a load more folders cause I'd run out and I've just literally gone up to a hundred and it feels like it's going to be there in no time at all. So I can't believe we're on episode 81 and I just wanna say thank you. Thank you so, so much for listening. And if you're new to the podcast, hello and welcome. Great to have you here! Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=oz59tqe-S1MBNt_pHCWmI4Cu8O9U3Ys5mW7ctQ0b2stxJKdpPqaMapMEaJirxh1Td5mnGmMUlWaI8tOGtqyRKgdXz-Y&loadFrom=PastedDeeplink&ts=82.17 (01:22)) And let me just remind you guys what the podcast is about because obviously I went through a name change a little while back. It was, or it used to be Social Media Marketing Made Simple and now it's Marketing That Converts because I find that we were covering so much more than just social media. And actually where I really love sort of talking about and the things I think is super smart are things like funnels and ads and landing pages and sales pages and all the other good stuff and that it's not to say that I don't ever talk about social media cause I totally do. But I want to include that other stuff as well. And it was interesting, you know,...
KEY TAKEAWAYS COVERED IN THE PODCASTLinkedIn is the perfect platform business professionals who want to create better conversations with potential prospects. If you’re a small company selling B2C, you probably don’t need to invest a lot of time in LinkedIn. In the B2B industry, however, it can be incredibly powerful. LinkedIn is a great place to showcase your work, your personal brand and your recommendations. One of the most trusted platforms is LinkedIn, with 64% of B2B executives trusting the content they see. The first thing you need to focus on when it comes to your LinkedIn is your profile as this is what people are going to look at first. You don’t need to create a whole new profile, but you do need to find a way to reflect your brand. You need to think of your LinkedIn as a mini sales page. Think about your header image, your profile image, your headings and your experience. It’s important your information is buyer-centric so your potential clients can identify themselves in your content. Make sure you’re adding resources. Whether it’s blog posts, videos or places that you have been featured. When it comes to LinkedIn, it’s a great way to showcase your knowledge and experience without coming across as though you’re constantly selling your business. Share other people’s articles that you think your connections would enjoy. Not only does it show that you’re interested in the industry, but it encourages shares and engagement. Ultimately, this will help increase your overall visibility on the platform. Be aware of your audience and know what is suitable for LinkedIn and what isn’t. Just because other people are posting personal photos, it doesn’t mean you have to. Ads are great if you want to target micro-markets. If you want views, pay per click. If you want more clicks, pay per view.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the most trusted platforms is LinkedIn, with 64% of B2B executives trusting the content they see. With various different platforms being known for fake news, it’s important you’re focussing on the platforms are trusted.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Viveka – 04:26 Why Should You Be Considering LinkedIn? – 07:55 Who Should Be Using LinkedIn? - 11:30 How Do You Get Started with LinkedIn? - 18:40 What Should You Be Posting on LinkedIn? - 27:17 How Much of Your Personality Should You Be Sharing on LinkedIn? - 32:50 Growing Your Personal Brand on LinkedIn - 42:00 Using Ads on LinkedIn 49:11 Should You Be Using LinkedIn Articles? - 51:36
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEViveka von Rosen Website Viveka von Rosen LinkedIn Viveka von Rosen Book
Transcript below Hello and welcome to another episode of the Marketing That Converts Podcast, and thank you for joining me here today. It is always a pleasure to have you with me and to know that you're listening. I just wanted to say a very heartfelt welcome and thank you. While I'm talking about this actually, I'm always really keen to hear from people. I think I mentioned it in the last episode, but I'm going to mention it right here at the beginning before we get started, so I know that you're listening. I'd really love you to come and reach out and find me, DM me on your favourite platform, I'm on them all as you know, or hit reply to one of my emails if you're on my email list and come and find me and say hello, tell me who you are, tell me where you're listening from and what you do because I'd love to find out more about you, and with the podcast the stats are really difficult, so it's really hard to get a good idea of who my audience are. Now, I think I have a fair idea, but I just want to get as much information as I can so that I can make sure I'm bringing you the episodes that you want in the future. And also while I'm in the asking mood, if there's any chance you could head over to iTunes and drop me a review, I would appreciate that so very, very much. You just go to your...
KEY TAKEAWAYS COVERED IN THE PODCASTSpeaking at events is a great way boost your profile as a professional in your industry. Standing on stage to share your knowledge gives people the opinion that you are the expert or authority in that industry. Start by networking with people who host small, local events. Once you start to network, you can ask whether or not they’re looking for speakers. Not only is it great for practice, but it helps get your name known. The more you speak, the better you become. The last thing you want to do is get an amazing speaking opportunity and mess up because you haven’t had enough practice. Attending conferences is a great way to network with speakers and event organisers. You need to experience the conferences you want to speak at in order to see whether or not you’re going to be a good fit. Not only that, but it will help you perfect your pitch for the following year. You need to be sure you’re applying to speak on a topic you’re an expert in. If you have no content based on the topic you want to speak on, event organisers will see this from the beginning. They need to see that you’re an expert. It’s important you’re telling people that you want to speak or that you are a speaker. Make sure you’re including speaker in your bio and posting on social media that you’re available. Use images of you speaking to show that you can speak at events. Consider creating a speaker section on your website. Even if you’re speaking for free, you still need to get as much as you can out of the event as you can. Encourage people to tag you in a post, get photos and videos of you talking and screenshot any feedback you receive.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although you want to earn money for your speaking sessions, it’s okay to work for free. The benefit of you being stood there speaking to your perfect audience can outweigh any monetary benefits you will receive.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhy You Should Want to Become A Speaker – 05:50 Tip #1: Start Small -10:36 Tip #2: Attend Lots of Conferences – 15:15 Tip #3: Make Sure You’re Known for The Content You Want to Speak About – 20:15 Tip #4: Tell People You’re A Speaker Or You Want To Be one – 22:00 Tip #5: Make Use of Every Speaking Opportunity – 25:00
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODELead Pages Episode 77 Episode 63 Transcript below Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=Da1JTVFjgHnQnz2I_a_oqztLOY_ykbMW9ZzdoFhqNi7tldtnAwLvPaa7mP2Zwz9U1rsex-HghyUqALFzq62l93xXulw&loadFrom=PastedDeeplink&ts=32.68 (00:32)) Hello and welcome to this week's episode of the podcast. How have you been? So I've decided to do another solo episode this week. In all honesty, do you know, I'd love to make things up, but I can't. I'm just way too honest. I got so distracted with doing the academy and doing the launch for that that I didn't prebook enough people. So I constantly have a list of who's coming on, what I'm planning, what I'm doing, and I know who I want on. And some people haven't even been asked, some people are waiting to be booked in, but I always make sure I have this kind of list of people that are coming in and honestly I got so preoccupied that I just hadn't kind of focused on, "Okay, when's the next interview?" So anyway, hence why I'm doing a solo episode as it is and the day of recording this. I am literally recording an interview later on today. But I just thought I didn't want to rush it and I'd much rather do another solo and then throw you an interview next week. (https://www.rev.com/transcript-editor/Edit?token=Da1JTVFjgHnQnz2I_a_oqztLOY_ykbMW9ZzdoFhqNi7tldtnAwLvPaa7mP2Zwz9U1rsex-HghyUqALFzq62l93xXulw&loadFrom=PastedDeeplink&ts=91.36 (01:31)) You might be sat there thinking, Teresa, why did you say all that? We would have no idea. But you know what, like I said one, I'm a very honest person. Two I think you need to understand that everybody...
KEY TAKEAWAYS COVERED IN THE PODCASTThere are 500,000,000 people per day watching Instagram Stories. It keeps you visible and it shows the authentic, human side of your business. Ultimately, it builds a sense of community. You need to be using Instagram Stories to be tell stories – the clue is in the name! You need to ask yourself who are your audience and what do they get out of your content? Instagram Stories is a great place to get personal, showing your personality and your personal side. Whilst you don’t have to share everything, showing a bit of your personal side is great. Remember, people buy from people. Don’t just sell your products, show behind the scenes too. Show what goes into it and how you created your product and service. This means you’re not necessarily selling your products, but you are regularly reminding people that they’re there. Instagram is a great place to educate your followers and show them that you are an expert in your field. Whether it’s a blog post or an interesting podcast you have listening to, people need to see why you are the expert in your industry. Takeovers are a great way to promote your product and service without personally talking about your product yourself. Using apps that have layouts and designs, you can create beautiful curated images to share on your Instagram Stories. Great apps to use include Story Art, Unfold, Story Luxe and Story Lab. Instagram Story Polls are a great way to get people engaged, even if it is as simple as asking ‘do you prefer cats or dogs?’ Using the Instagram Stories Question sticker is a great way to get people’s opinions on your business, your products and your services. You can ask people for inspiration or get them to ask you questions about your business. Using Instagram Stories to be creative is a great way to stand out from everyone else.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you’re wondering why you should be using Instagram, it is the second largest platform when it comes to social media. There are over 1 billion users, it is owned by Facebook and it is one of the best platforms for engagement.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhy Use Instagram Stories – 03:27 Three Mistakes Businesses Make When Posting Instagram Stories – 04:53 Tip #1: Get Personal – 06:00 Tip #2: Create Product Stories – 09:07 Tip #3: Educate Your Followers - 11:06 Tip #4: Story Takeovers – 12:02 Tip #5: Use Instagram Quizzes – 13:32 Tip #6: Use Curated Images - 15:20 Tip #7: Instagram Polls - 16:34 Tip #8: Instagram Questions - 18:00 Tip #9: Go Live – 20:10 Tip #10: Get Creative - 21:58
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEDownload ‘5 Easy Ways to Get People On Your Email List’ Download ‘Your Webinar Blueprint’ Download ‘How To Create A Highly Converting Sales Page’ Episode 77 with Mary Hyatt Episode 73 with Dill Takes Photos Story Art Apple Story Art Android Unfold Apple Unfold Android StoryLab Apple StoryLab Android StoryLuxe Apple StoryLuxe Android
Transcript below Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=Chdpt6p1NJuS2EQ8rRWGAKEgNgOgN4R1tBHSdeXvtBFevU4zaX8Y3YL7G3n4o0SsZJHGuC1LadpkZVrb_FRprxjWkSk&loadFrom=PastedDeeplink&ts=32.79 (00:32)) Hello and welcome to this week's episode of the podcast and thank you so much for joining me here. Again, I hope you're having a great week. So this week I've got lots to fill you in on in terms of Instagram stories. I did a talk recently over in Cyprus and I did it all about Instagram stories and I thought I would share some of the content with you because if you follow me and you know me, you know I love Instagram and I love Instagram stories. Not only do I like doing Instagram stories, but also I watch a lot of other people's Instagram stories. I can find myself losing several hours in a day, which is not good, but it's a great resource. I've got some great tips for you coming up. Before we jump into that, I want to remind you that...
KEY TAKEAWAYS COVERED IN THE PODCASTIt’s important to remember that you can’t heal your own sick mind with your own sick mind. Sometimes an outside perspective, such as a coach, is all you need. Remember, you are exactly where you need to be. If you’re working with a coach, you need to be as open and honest as you can be. It’s not going to be an easy process so you need to feel happy with who you’re working with. There is a myth that if you have more followers, you’re going to sell more products and make more profit. At the end of the day it doesn’t matter about the numbers, it matters who is opening your email and buying into your products and services. A great way to forget about the numbers is to forget about your ego. You don’t need to brag about the numbers you have to others in the industry, you need to focus on the people you are directly affecting. If you’re better connected to your customers and clients, you can offer higher ticket items. Remember, a sale never happens outside of a conversation. You need to think about who would benefit from your products and services and talk to them. People want you to be human. Ensure you’re giving your followers value and that they trust you. You don’t need a big successful launch like everyone around you. 100 devoted fans is better than 1,000 unengaged followers.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Love the people that are already supporting you. Nurturing the people that are in your DMs, commenting on your photos and replying to your emails is the best possible way to ensure a successful launch.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Mary Hyatt – 07:12 How Coaching Can Benefit You – 13:44 Launching A Product with Small Numbers – 20:50 Nurturing Your Small Numbers – 25:00 Getting Personal – 39:45 Forgetting About the Numbers – 50:00
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEMary Hyatt Coaching Mary Hyatt Instagram Mary Hyatt Facebook
Transcript below Hello and welcome to this week's episode of the podcast. I hope you're well, and I hope you came back after last week's slightly crazy episode. I apologise. I'm on form, now, she says. Let's see. Anyway, I can't mess up too much, because it's an interview, and it's already been recorded, so hopefully it should be fine. This week I am interviewing the super lovely, and my very dear friend, Mary Hyatt. I've known Mary now for a couple of years, and I want to explain to you, although I'm a wee bit embarrassed, to tell you how on earth I met Mary, and how I started working with her, and then how we became good friends. Basically, trying to think of where it started. Okay. Some time back, a few years back, I decided that I'd seen lots of different coaches, and I'd started to discover what coaching was about. I was thinking to myself that maybe this is what I needed, because I was one of those people, well, I know what to do. I know how to launch things, and market things, and I know how to put together memberships and courses, and all that sort of thing, and I had done it with loads of clients. I couldn't work out why I wasn't doing it for myself, and what was stopping me. The thing that was also getting frustrating was, sometimes even though I knew what to do, I'd get to my desk, and I wouldn't do it. Or I would not feel motivated to do it. I just knew that I needed some kind of help, but it wasn't necessarily help in how to do things, because I knew that. I started looking in the coaching, and thinking about it, and I have to say my experience, which I do mention on the interview, but my experience of coaches tended to be more your traditional business coach, or business consultant. When I first started my business I used to do networking. Obviously when I started that, all the coaches and all the consultants that could help you with your business were, well, in all honesty, middle aged men, and people that I didn't feel that I could relate to. Very corporate type people,...
KEY TAKEAWAYS COVERED IN THE PODCASTIf you tell your list that you’re going to email them at a specific time, it helps give you accountability. Whether it’s once a week or once a month, if people know you’re going to be emailing them you will feel more encouraged to continue. Offering content and value that your email subscribers may not be able to find elsewhere is a great way to get people to stay on your list. Write your emails yourself. You want your content to come from you personally. If you have a product, newsletters may be the better option. Shorter emails are often better, however, there are no rules you should be following when it comes to length. Ultimately, how often you send out your email comes down to how often you want to send it. If you have enough content, weekly is a great starting point. Try the three-month challenge where if you do something for three months and it still doesn’t work, stop. Although it may be tempting to give up sooner, you need to give your email strategy enough time to develop. What you put in your email will depend on whether or not you’re sending out a newsletter or an email. If you’re sending an email, you may find that your content will be more focussed on events and updates that have happened since your last email. Your emails need to add value, meaning you need to spend as little time as you can talking about you and your products. If you’re looking for content to add into your emails, sharing other people’s content is a great place to start.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…A newsletter tends to be a HTML email with images, text and chunks of information. An email, however, is text only and more of a one-on-one conversation. People are more likely to engage with an email than they are a newsletter.HIGHLIGHTS YOU SIMPLY CAN'T MISSMy Email Journey – 03:40 What is the Difference Between A Newsletter and an Email? - 08:45 How Long Should Your Emails Be? – 10:40 How Often Should You Send Your Emails? – 12:00 What Should You Put In Your Email? - 14:31 A Quick Summary – 23:00
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODESign Up for My Email List Here
Transcript below Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=wSXrtXVxcO6dY-FuX0ql4eZS5SHEIp0aD66IBA2UfFe2rZbFk8idxCv_QLxwYKkXJ65DlOYMnXp3bWszwHcQmr5smT4&loadFrom=PastedDeeplink&ts=32.62 (00:32)) Hello and welcome back to another episode of the Marketing That Converts podcast. How are you? So I'm glad to say that after an awful lot of travelling and then coming straight back to do a launch, I am now.. the cart is closed and I am now in a position where I can just chill out in the office, which is really, really cool. You know those times where it's like you've got time in the office or you can focus and tick things off and get things done. So I'm really, really excited about that and really pleased. I'm also super excited about my launch and how that went and all my new members in the academy, which is so cool. So I'm excited to get to know them better and to really start helping them with their business. So this week I wanted to talk about emails. Now I know we've done lots of different, talking about emails and we've talked about building email lists and I go on and on and on all the time about how important it is because basically we don't own our data. Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=wSXrtXVxcO6dY-FuX0ql4eZS5SHEIp0aD66IBA2UfFe2rZbFk8idxCv_QLxwYKkXJ65DlOYMnXp3bWszwHcQmr5smT4&loadFrom=PastedDeeplink&ts=85.93 (01:25)) So the people who follow us on social media, we don't have their details. And if something, God forbid was to go wrong on social media, we've lost our following. So I've talked all the time about building lists and I've worked hard on building lists. My seem to have done a lot of talks recently about how to do it and step by step and that sort of thing. So we all know it's super important. But the one thing I...
KEY TAKEAWAYS COVERED IN THE PODCASTIf you notice that you have key processes that you’re working through with all of your clients and customers, you need to think about whether or not you can turn them into a course. You need to take a look at what you’re doing offline to turn them into an online programme. Not only will it save you time, but it will allow you to help more people. Courses can be a great way to convert customers into one-on-one clients. The basics that you need when it comes to creating your courses are Zoom to record videos, Canva to create worksheets and slides, Mailchimp to guide people through your funnel and then a platform to build your course. Try to keep it as simple as you possibly can. You don’t want to overwhelm your course members. Hobby courses are becoming really popular, is this something you can do? If you have lots of topics to cover, don’t put it into one big course. Instead, create lots of smaller, actionable courses. If you are in an industry that regularly changes, creating a course that is easy to change is important. If you sell a product, don’t write off doing a course. You can teach people how to make your product, or how to run a successful business. People will be buying your course because of YOU and your experience. You need to allow 3-6 months before you start making a profit from your course.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the most important things you need to consider when it comes to an online course is that it needs to be really actionable. Every time you communicate with your course members, there needs to be an action they can take.Kerrie's flagship Launch a 6 figure course mastermind starts again Monday 5th August. You can sign up here and use the coupon code THW for a 50% discount on the one off fee making it an amazing £645 for the year. https://t4s.site/profitableonlinecourse/august-mastermind-thw/. HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Kerrie – 05:24 The Basics of Creating an Online Course – 15:00 What Are the Best Platforms for Courses – 20:40 Business #1: Devon Baeza - 27:00 Business #2: Lagina Masala - 34:30 Business #3: Violets Digital – 44:11 Business #4: Felt n Fings 51:55
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODECallie and Mike Episode Zoom Canva Mailchimp Infusionsoft Kajabi Drip Devon Baeza Lagina Masala Violets Digital Felt n Fings Kerrie’s Facebook Kerrie’s Twitter Kerrie’s LinkedIn Kerrie’s Website Sign Up To Kerrie’ Six Figure Course Mastermind Here
Transcript below Hello, and a really warm welcome to this week's episode of the podcast. I hope you've had a great start to your week. Now, I'm jumping straight in on this episode because honestly I loved it. It was so good. It was a different format, but it was brilliant. So let me explain. In today's episode I'm interviewing [Carrie Rycroft 00:00:55]. Carrie was introduced to me via a friend because one thing that's really interesting is I don't often interview lots of people from the UK or locally to me. Because lots of the people that I admire and look at and learn from who I want to bring to you, my audience, tend to be American or from not around here. There don't tend to be many people who do what I do where I currently live. And what was really fascinating was I was out for dinner with a friend the other week and she said to me, "Do you know what, Teresa, I went to this talk and there was this amazing woman there who teaches people how to do courses online." And I was like, okay, that's really interesting, I don't hear too many local people doing that. And she said, "What was the best thing about it was, during her talk she actually said, 'Who thinks they can't have a online course? Who thinks that their business is not, what's the word, that doesn't suit it, or that's not something they can do in their business?'" And people put their hands up and she picked one person, and that person said what they did, and she said,
KEY TAKEAWAYS COVERED IN THE PODCASTBlogs are one of the easiest ways to create content and one of the best ways to get started when it comes to content creation. If you’re looking for inspiration, you can use a site called answerthepublic.com. This site allows you to search for a keyword, giving you examples of other relevant topics that people have searched. Using Answer The Public and your own content ideas, you need to build a list of all the posts you want to write. The more detail you include, the better. Batching your content is key. When it comes to being scared about producing video content, you need to remember that your video is going to be adding value to someone’s life. If you don’t create your video, you won’t be adding that value. If you’re worried about nerves, run a practice private live. Whether it’s in a group or to a specific person, you may feel better after a practice run. Honesty is key, so tell people it’s the first time you’re going live. If you’re creating a video for social media, you need to upload it to every platform you’re on natively, as this will maximise your views. When sharing a video in your email, set up a landing page for you video and send your subscribers there. This will allow you to include a call to action. If you want to ensure you’re consistent with your social media channels, make the most of social media scheduling tools. For those that need help when it comes to motivation, appreciating and celebrating the little wins can really help. If you want Insta Story success, ensuring you’re consistent is important. Another great way to ensure you’re successful on Instagram Stories is to find a way to get people into your DM’s. Whether it’s using the question feature, putting up a poll or getting people to take part in a quiz – the more people message you, the better.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It doesn’t matter if you feel fear, absolutely everyone does. It’s natural to feel nervous about putting yourself out there.HIGHLIGHTS YOU SIMPLY CAN'T MISSQuestion #1 – Have You Got Any Tips for Starting A Blog? - 06:20 Question #2 – How Do I Get Over the Fear of Making My First Social Media Video? - 09:32 Question #3 – How Do I Use Social Media to Differentiate My Service in A Crowded Market? - 14:15 Question #4 – If I’m Sharing A Video in My Email, What Link Should I Send People To? - 17:51 Question #5 – How Do I Keep Motivated and Consistent with My Social Media Posts? 20:49 Question #6 – You’re Always So Well Dressed, Where Do You Get Your Clothes From? 22:58 Question #7 – What Are Your Top Insta Story Tips and Tricks? 24:29 Question #8 – How Do I Keep Up to Date with All the Changes in Social Media? 26:25 Question #9 – How Do You Juggle Your Work Life with Children and Travelling? 27:50
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEMy Academy Answer The Public Hubspot Buffer Blog
Transcript below Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=eesJeJ9H0RNm0t9Wr726n4Xhq8L7efOIKeueVMq2KXQA_JgBkR-nquxQ2cJBDpiWlyXqEE7CWW_9jCuJiJpDU4OTBEA&loadFrom=PastedDeeplink&ts=33.29 (00:33)) Hello and a really warm welcome to this week's episode of the podcast. How are you? Okay confession time straight away! It's the Thursday before this podcast comes out on the Monday and I'm only just recording it. You know what happens. Sometimes I get so good at batching content so far in advance and then what happens is it's like, I rest on it and I think I've got loads of content. It's absolutely fine. And then I start running out of time. And also as you'll know, cause I've talked about it on the podcast, I have been going through a launch. I've been doing masterclasses, which actually I'm doing today on the day I'm recording this and I'm launching my academy. I'm setting that up. So I have been so busy that I feel awful that I'm recording this so late. Also, I feel so bad for my team who are now going to rush to get it edited and...
KEY TAKEAWAYS COVERED IN THE PODCASTOne of the best things you can when it comes to Instagram Stories is to learn how to manage the 15 seconds you are given. To do that, you need to know how to edit your videos in a way that maximises the time you have. Use techniques you have seen on TV and in movies to inspire you to be creative. If you’re using video, you don’t need to tell people what you’re doing as people can see that. Think of more creative ways to share your story. When it comes to video there are both visual and audio aspects. What people don’t realise is that your visual and audio don’t need to correlate. Show you’re doing something and try to tell a different story; it will hold people’s attention much longer. Make the most of b-roll content. You don’t have to use fancy equipment, as video can be filmed on your camera phone. Once you start worrying about what camera you’re filming on, you miss the point of creating relatable content. Film as little as you can so you don’t have to edit as much. To edit on your mobile, Adobe Rush and Splice are great options. Although it can be awkward to film yourself in public, it’s easy once you learn how to be tactful. Look at your surroundings and decide the perfect opportunity. If you need to transfer music to your phone, use a Dropbox that you can access through Adobe Rush. If you think people will be viewing your story without audio, add subtitles letting them know they may want to listen. To get started, you need to understand the story. Find out how you can tell a story without speaking. Every story needs a start, middle, and end. Make sure your story has an opening and closing scene, so people know what is happening.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Aim to have 2-3 minutes of content a day, any more than that and people will start to switch off. Think about the stories you watch; do you skip if it’s too long?HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Dillon Osborne – 04:45 How to Limit the Content You Post, Without Cutting Back – 11:00 Finding Your Creative Flair – 16:00 Showing Your Personality in Your Stories - 21:31 Tools and Equipment – 27:13 Directing People to Your Long-Form Content – 39:30 How To Get Started With Creating Your Own Stories - 44:02
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODELive Masterclass Sign Up Adobe Rush for Mobile Splice Epidemic Sound Diltakesphotos Instagram
Transcript below Hello and welcome to this week's episode of the podcast, and I am your host Teresa Heath-Wareing, as always. How are you. This week we are talking about one of my favourite subjects, Instagram, and more specifically, Instagram stories. But before we jump into that, I just want to remind you that this Thursday, Thursday the 18th of July, I am running three, that's it, not one, not two, but three, live master classes. I've done three so that hopefully, no matter what time zone you're in, you're going to be able to find a time that suits you. And you heard me say before that I love doing these master classes, I love doing live training, and I love answering questions and helping, so I really hope you've signed onto it and you're going to be joining me. If not, you can head over to TeresaHeathWareing.com/MasterClass and you can sign up there. I can't wait to see you there. Okay, on with today's episode. If you've been following me for a while, you'll know that I love Instagram. It's my most favourite platform at the moment, has been for some time, and one of the things that I love most about Instagram is Instagram stories, because I love how creative they are, how quick they can be, and I just like that kind of honesty of someone being on camera or showing you their day. I find them really interesting. And I don't know about you, but I always have certain go-to people that I like to watch, and obviously, given the algorithm, it puts those people at the front of my feed all the time. Today's interview is with...
KEY TAKEAWAYS COVERED IN THE PODCASTBuying followers doesn’t benefit anyone, as they’re not going to be the type of people you want to follow you. They won’t engage and they definitely won’t be your target audience. Having 500 followers that love your content is much more valuable than having 5,000 followers that do not engage. A slow, organic growth is what you should be aiming for. Follow-unfollow tactics are not the best approach when it comes to gaining followers. Tell people you are on each platform, directing them to come and follow you. Put it in your newsletter, put it in your email signature, put it in your blog posts. The more you tell people, the more chances you have of people following you. Facebook is a difficult platform to grow as there is not a lot of one-to-one interaction. One of the easiest things you can do to grow your followers is pay for PPC advertising. If you’re just starting out, you can create a ‘like campaign’ to gain page likes. Knowing where you customers are will help you go and like the pages that your target audiences are already interacting with. If you go on Facebook on your desktop, you should be able to find a button on the righthand side that says ‘See Page’s Feed’. If you click on this, any page that your page likes will show up here. Once you’re on this page, you can like and comment as your page. When it comes to Instagram and Twitter, again you need to think about where your target audience are going to be. Create a list of where they’ll likely be spending their and then follow all of them immediately. Once you have started following these pages you can start to interact with pages your target audience will be using. Think about the hashtags your customers are using. Using the hashtags you know your customers will be using, you can go and follow and interact with people you may want to follow you. Don’t use it as an opportunity to sell. When you’re interacting with posts, make sure you’re using more than 3 words and writing something that is relevant to the photo. If not, you may come across as though you’re using a social media comment bot. Rather than following the people that are following your competitors, follow the people that are interacting with them. Remember, it’s quality of quantity.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Growing a social media following is no longer an easy task and it takes a lot of work to gain followers that are engaged. Whilst it may have been easy in the past, social media has changed and people use it in a completely different way to when it first started out. Those people that have a high number of followers, may have been doing it for YEARS before they saw success.HIGHLIGHTS YOU SIMPLY CAN'T MISSA Couple of Caveats – 08:32 General Tips for Growing Followers on Social Media – 15:30 Gaining Followers on Facebook – 20:00 Growing Your Following On Instagram And Twitter – 27:32
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODELive Masterclass Sign Up
Transcript below Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=oLqS1wnoRNBAZ0RocANj6nwIlXJhUGGgZ5_2viwVEx5RiWuseeXP6gexQtaCrsqjt7drIVOww5NebfQ3ZbN45B3k_DM&loadFrom=PastedDeeplink&ts=32.73 (00:32)) Hello and welcome to this week's episode of the podcast. And as always I'm your host Teresa Heath-Wareing. This week I am coming to you live from Nashville in the United States. I am really pleased to be over here doing a bit of work but also visiting a very dear friend of mine who's going to be featuring on the podcast soon. And it's so nice to have a bit of time out and relax and be in a different space. So we're trying to desperately juggle work and also enjoying ourselves a little bit. So, funnily enough, I've just been down Broadway. I think I said that right, which is where all the bars and all the music is. And we had one gin and tonic and I was like, okay, if I'm gonna record a podcast today, we need to stop drinking right now and I need to...
KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to raising a family and running a business, everyone is trying to find their own way. Whether it’s finding value in nurture, in security or in finance. If people are doing something different to you, remember it all comes down to how you feel valued as a human being. Guilt and sadness all comes down to believing you are making a good decision. If you are being made to feel that you’re not making a good decision, you will start to feel that guilt. Naturally women want to multitask, which shows when it comes to both our family-life and work-life. Although it’s natural, it results in burnout. Try to see it as an opportunity to involve your children in your work. You can teach them about the world of work and the importance of earning money. It’s also important to teach them about problem solving and the things that they enjoy. Give your children a chance to do something else whilst you’re working. Whether it’s filming a video or drawing a picture for your client, if they have something to focus on it will make time away from them that little bit easier. If you don’t have time to create a community, it’s important you’re creating a ‘sense of community’ instead. People want to feel as though they’re protected in a community, so creating a space where people feel as though people are protecting them, you will gain trust. Once you put trust with the authority you have, you will gain loyalty. One of the most important aspects of having a community is responsiveness. You need to ensure you’re responding to everyone that takes the effort to reach out to you. A Movement Manifesto is designed to help you discover your true values as an entrepreneur. To build your own community, you need to become micro-famous in someone else’s. To do this, join Facebook groups that are relevant to what you’re known for and search for keywords and start answering questions that you know you can help with. Spend 20-30 minutes a day becoming known. Don’t feel as though you need a huge community in order to benefit your business. Love and nurture the people that are already in your community. Work on the things you can control and the outcomes will happen.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Work doesn’t have to be a negative word and can be incredibly positive if you find the things that light you up. This is what you need to teach your children as you run your business.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Dana Malstaff – 11:50 Struggling as a New Mum and an Entrepreneur – 16:21 The Biggest Challenges and the Benefits – 22:00 Building a Strong Community in Business – 36:30 Your Movement Manifesto – 44:00 The First Steps to Building a Community 49:09
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE5 Places to Use As Opportunities To Build Your List How to Produce A Webinar (Blueprint) Creating A Good Sales Page Boss-Mom Dana’s Instagram Dana’s Twitter
Transcript below Hello and a super warm welcome to this week's episode of the podcast. How the devil are you? Have you had a good week, has it had a good start? What have you been up to? Well, my week has been pretty good. I'm actually recording this on a Friday and I'm quite looking forward to the weekend although very absolutely for today's podcast interview. I'm about to talk about my daughter and you'll see what it's apt in a bit. Anyway, tomorrow, my daughter is performing in a carnivore. So she does dance at school and as part of that, they're going to walk with the carnivore and probably do a little bit dancing and then we have this big sort of park area where we live and lots of events happen in that park area. And afterwards, they will all commune in there and she does a performance. And the horrible mother that I am just thinks, "Oh man, it's going to rain tomorrow and I don't want to be stood out on the street watching all these kids go by and clapping." Is that awful? Am I honestly the...
KEY TAKEAWAYS COVERED IN THE PODCASTPeople will often try to get you to work for free by saying that it will be a great case study for you. If they’re coming to you and they don’t want to pay you, you need to consider how willing they’re going to be to take your advice? If they don’t take your advice, it will make a difference to your case study. If someone gets in touch asking you to work for free, be polite and thank them for the opportunity. You may find that people will also ask you to work for free, as long as you can take a cut of the profits that you make them. Whilst this could work, you need to decide whether or not it is worth your time without a guaranteed income. If money isn’t an issue, you may decide that you want to give it a go. You need to remember that you have bills to pay and that should be your priority. If someone asks you to go for a coffee, be wary that they may be asking to meet up with you to pick your brain or get free consultancy. When I first started out, I would meet everyone that wanted to meet up with me because I needed to network and grow my business – and that’s okay. If you value your worth, others will start to value it too. When someone asks you if you want to go for a coffee, directing them to somewhere where they can find the advice you would give can help save you some time. Not only will the resources already be available for them, but it will show who really values your advice and who doesn’t. Sometimes there are times where it’s okay to work for free, whether it’s for a friend or an instance where you feel you will be gaining benefit that is not financial. In most cases, this will be exposure. If there is someone you want to work with, why not get in touch with them to offer them something for free? Make sure it’s value isn’t too great in terms of your time and resources.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…At the end of the day, if someone is paying you, they’re more likely to take your advice, ultimately resulting in more success.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn Introduction to Working for Free – 04:38 Ways People Try to Get You to Work For Free #1 – 08:20 Ways People Try to Get You to Work For Free #2 – 10:40 Ways People Try to Get You to Work For Free #3 – 15:30 When I Will Work For Free - 27:50
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://teresaheathwareing.com/podcast/34-3-mistakes-i-made-when-starting-my-business/ (Episode 34 How I Started My Business) https://teresa-heath-wareing-b3a9.mykajabi.com/email-list-building-lm (5 Places to Use As Opportunities To Build Your List) https://teresa-heath-wareing-b3a9.mykajabi.com/webinarblueprint (How to Produce A Webinar (Blueprint)) https://teresa-heath-wareing-b3a9.mykajabi.com/convertingsalespage (Creating A Good Sales Page)
Transcript below Speaker 1: (https://www.rev.com/transcript-editor/Edit?token=E396KdT1VCEuT5q-Wt69XRK9CvmNJ29e7rmAfno_nlRrkMTNyZvGO6nHC9kf77WupT9TGDX_iKJK7RyV0tAoaXuFdBY&loadFrom=PastedDeeplink&ts=33.95 (00:33)) Whew. I finally have got an intro piece of music. What do you think? It took me ages and I decided obviously to do it myself with the help of Phil who edits my podcast for me and we've put that together. So I'd love to know what you think. I've never started the podcast with a woo. Maybe I should, I always get a bit bored of doing the same old hello and welcome to the podcast. So maybe that's a new way to start it. Anyway, I apologise if I scare you they slightly, um, I'll wake you up if it's early in the morning. So yeah, let me know what you think of the intro. I'm just glad we've got one now because I was feeling a little bit lost, which is really odd actually because I don't hear the intro. Obviously when I'm recording, I record my little bit at the beginning and I just come straight into this, so actually should have made no difference to me, but I knew from your end it would have made a difference, which is why it feels like I...
KEY TAKEAWAYS COVERED IN THE PODCASTAlthough the membership model is currently a popular topic, it’s only going to get bigger and bigger. A membership site is technically any kind of site that requires you to login in order to access a particular product or service. Whilst it’s broad, it does mean that online courses and subscriptions services are technically memberships. The memberships that are more commonly talked about, are those that offer some form of e-learning, content and community. Memberships are more commonly set up by industry thought leaders¸ or people who act as curators for bringing in other experts and thought leaders in their field. If you’re not an expert or thought leader, you can set up a membership where you have a ‘learn along with me’ concept. Carrie Green is a great example of this. Memberships mean you have no place to hide, which means there is a forced transparency. You need to be clear about what role you’re going to play for your audience and that you know what you’re talking about. Idea validation and audience building are two of the most difficult parts of starting a membership. If you don’t have a good idea or an audience in place, who will buy from you? Knowing who your audience are is important, especially if you’re not currently reaching them. One-to-many recurring income gives you great stability, but you have to work hard for it and ensure you’re always delivering value. You need to design your membership experience in a way that encourages people to stay month after month. Free Facebook Groups are a great stepping stone into starting a membership.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you don’t want to show up and serve your audience, a membership probably isn’t for you. It’s an ongoing model where you need to provide value every month.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Mike and Callie - 10:02 Introducing Memberships – 20:00 Who Can Start A Membership? – 24:00 Knowing Your Audience – 38:34 Is A Membership for You? - 42:05 How to Keep People in Your Membership – 49:00 The First Steps For Starting Your Membership – 52:30
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEPhil (Podcast Editing) 5 Places to Use As Opportunities To Build Your List How to Produce A Webinar (Blueprint) Creating A Good Sales Page Carie Green The Membership Guys Website The Membership Guys Instagram The Membership Guys Membership Retain Live 2019
Transcription below Hello, and welcome to another episode of Marketing That Converts, and a very odd intro, yet again. Honestly, without that intro and outro, I just find it really awkward to start the podcast, which is so silly, because obviously, when I record, I don't hear the intro and outro, because that gets put in afterwards, so you think I should just carry on like normal, but it is making a big difference knowing that when you're listening to this, there's no intro and outro yet. Now, I know technically it's been two weeks. By the time you're listening to this, it's been a minimum of two weeks, since I said, that's it, name's moved over. However, in my reality, it sounds like I've just been watching Dr. Who actually, it sounds like I'm talking from a reference from that but, and the reality is that I've recorded these episodes in the space of like two or three days. So although it seems like a really long time since I initially said I need to this intro and outro, I haven't done it yet, because it's literally been a couple of days since I last said that. Does that make any sense at all? Because I'm not sure it's making sense to me, so well done if you kept up with my rambling. Anyway, I am going to do an intro and outro, and I think I am swaying more to the idea of me doing it than having a voiceover, but I really need to think about what I'm going to say, what music I want, and then I'll have to get my lovely editor to put it all together into a nice intro and outro. Just on a side note, by the way,
KEY TAKEAWAYS COVERED IN THE PODCASTIf Amazon say ‘’the single most important thing is to focus obsessively on the customer. Our goal is to be the Earths most customer-centric company’’ - you should be focusing on your customer too. The first mistake people make when they’re trying to find out who their customer is, is that they try to make assumptions. What they often do, is create an avatar for who they want their customer to be. To avoid this, you need to go back and look at who is buying your products and who your site is attracting. This will give you an idea as to whether you’re on the right track. To try and understand who your audience are, you need to ask yourself some questions about your existing customers. You need to think whether or not you like working with your current customers, and do you want to work with them going forward. Not only that, but is your product or service still appropriate to this customer? If you want to get a deeper understanding of your audience, you can offer an incentive to interview them and find out what their pain points are and what will help them. You can ask general questions about who they are and what they, to help create your avatar. When creating your avatar, you need to think about whether they’re male or female, how old they are, what job they do, how much they earn, whether they’re single or married and every other piece of background information you can think of. The next section you need to think about is your avatars behaviours, motivations, and aspirations. This will help you connect with them on a better level. After that, you can focus on their pain points. What problem do they have that your product or service solves? Finally, once you have discovered their pain points, you can look at how you meet their needs. If you offer a variety of different products or services, you can multiple avatars within your business. Give your avatar a name. This will give you a better idea of who your customer is and it will improve your communications when you’re talking to them.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The more detail you go into when creating your avatar the better. Give them a name, create an image for them and picture them whenever you make a decision that relates your product or service.HIGHLIGHTS YOU SIMPLY CAN'T MISSMistake #1 Making Assumptions – 09:00 Understanding Your Existing Audience 10:30 How To Create Your Avatar - 14:40 Debugging Common Misconception - 17:50 Top Tips For Creating Your Avatar and My Avatar Examples – 19:00
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEHello, I’m Kirsty and I write the show notes for Teresa! You can find me (and follow my travels) here - https://www.instagram.com/kirstyleanneuk/ (Instagram),https://twitter.com/kirstyleanneuk ( Twitter) and my https://www.kirstyleanne.com/ (Blog). Five Ideas to Build Your Email List That You May Be Missing My Webinar Blueprint 10 Things You Must Include On A Sales Page
Transcript below Hello and welcome to episode 68 of the Marketing That Converts podcast. And as you all hear, I’ve still not yet decided on my into and outro. I promise you, it’s coming. It’s just that because I’m patching so far ahead at the moment on the podcast mainly because one of my team members, I don’t know if I’ve mentioned this actually but one of my team members, she writes my show notes. So once I record the podcast I then send it someone to get edited, once it’s edited it comes back and then it goes off to one of my team and she writes the show notes and she’s actually going off on a trip for about three and a half weeks I think because she’s also a travel blogger and she does stuff on Instagram and she’s got her business that she’s running but she also do some work for me which is cool. In fact, as she does my show notes she’ll be listening to this. So I’m going to ask her in the show notes to put links to her stuff as well just so that you can go and take a look at...
KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to the reasons behind using messenger marketing, one of the main reasons to use it is because the open and clickthrough rates are incredibly high. Not only that, but you get to have a one-on-one interaction with your customers, which doesn’t happen often when it comes to marketing. Because of this, you can target your other marketing efforts exactly how you need to. As messenger apps are so popular, more people are likely to interact with you in this way. Because it is so new, it’s still fun! When it comes to the basics of messenger marketing, it is marketing to audience inside of a messenger app - whether it’s Facebook, Skype, Kik or WhatsApp. With almost 2billion people using Facebook Messenger every day, this is the most common use for messenger for marketing. A messenger chat bot is an automated chat you set up based on the answers that you set up. Although it a bot, you can set up your own personal touch and make it as fun as you like. When it comes to getting started, you can’t add your Facebook fans or email subscribers to your messenger bot service. You are effectively starting from new. To get people to subscribe to your messenger list, you need people to interact with your chatbot before you can start to message them. If you’re looking to grow your messenger subscriber list, you can use a programme called Many Chat. You can send polls and questions to your email subscribers and Facebook followers to direct them to your chatbot. You can also use your messenger bot to reverse this process and grow your email list. Although you won’t have access to everything, there is a free version of Many Chat that you can use to help you get started. When it comes to what you can use messenger bots for you can run giveaways, give out vouchers and coupons, you can run quizzes, you can run challenges, you can send receipts, you can reengage with customers and you can offer FAQ information. If you are thinking of venturing into Messenger Ads, the best thing you can do is test it. It may not work for you, but at least you will have tried. In the best case, you may find a method that really works well for you. If you’re going to set up a messenger chat bot, you need to ensure you are filling out all of the details. If you’re not going to monitor the chats, let people know.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the best things about starting messenger marketing, especially in the UK, is that nobody is doing it yet. You have a chance to shape and mould the industry.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Chrys Tan – 05:30 Why Messenger Marketing? - 07:45 The Basics of Messenger Marketing – 12:05 The Rules Around Getting Started and How to Build A Subscriber List - 14:31 What Can You Use Messenger Bots For? - 23:15 Are Messenger Ads Worth It? - 30:00 How To Use Many Chat - 35:15
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEHack Your Online Business Podcast Chrys Tan LinkedIn Chrys's Masterclass ManyChat
Transcript below Okay, so this is really weird. First off, trying to do that intro with a different name. And second off, I still don't have the other intro that we would normally put in between, so you know that American guy that used to go, I'm not even going to do the accent, I nearly did the accent, but you know what I mean. So I currently don't have an intro and outro. So this is a bit weird jumping straight into an episode, so please bare with me while I'm working out what it is that I'm doing on the podcast, whether I'm going to have someone else do my intro for me, whether I'm going to have someone American or British, and whether I might just do it myself. Because actually I think there is a bit of a trend for people doing their own podcast intros with a bit of music behind. So I might do that. I'm not sure. But anyway, as of this week, it's now Marketing That Converts. Everything is changing over. Like I said, please...
KEY TAKEAWAYS COVERED IN THE PODCASTInfluencer is brands working with people of influence. They use their trusted following in order to team up with them and provide them with their product or service, in order for them to tell their followers about you. It’s a modern-day Word of Mouth marketing. Influencer marketing isn’t just about massive celebrities as anyone can be an influencer, as long as they have influence. Those that have a niche, often have large influence over a small audience. The most common places people have influence over are Instagram, Twitter, Facebook, YouTube and Podcasts. There are three types of influencers – Micro, Micro and Celebrity influencers. Macro influencers have 100,000 followers, and whilst they’re not as expensive as Celebrity influencers, they will still cost. Micro Influencers have over 1,000 followers and a hold a really strong relationship with their audience. They tend to be niche specific and are dedicated to their content. They often have a higher engagement and conversion rate. When it comes to costs, they will be affordable, or may not charge at all as long as they are receiving the benefit of a product. If you get leads or followers from an influencer, they tend to be really relevant. There are a number of laws that surround influencer marketing. Although they mainly lie in the hands of the influencer, you need to ensure you are doing your due diligence to ensure they are following the rules that have been set for them. In order to find an influencer to work with, you need to know who your customer is as otherwise, they won’t be able to talk to the people you want them to talk to. You need consider what size influencer you want, what platform you want them to be on, what they will be posting, what hashtags they might use, what is their main demographic and are they seen as an authority. To find influencers you can look at hashtags, things that are trending at the moment and those that are authors or speakers. It does take time, but it is worth it. If you’re looking to put budget into it, there are platforms you can use to find influencers for you. These are BuzzSumo, Social Bakers and Tracker. When you are looking for fakes you need to consider whether they have consistency when it comes to their engagement and likes. You may also want to look at whether or not their posts are consistent. Another thing you need to look for are odd number, meaning the number of people that page or profile in comparison to the engagement. If someone has 40,000 followers and they’re receiving 100 to 200 likes, the chances are they have bought followers. You may also need to look out for the frequency of spammy comments. When reaching out to a blogger you need to follow them and engage with them in the run up to your pitch. Once you have built up that relationship, you might want to consider DM’ing them to put your face or your brand even more directly in front of them. Once you have done that, you should introduce yourself to them. Whether you do this via email or send a video DM, you need to ensure your pitch is perfect. When writing your pitch, you need ensure it is personal. Take a look at their profile and mention something that you love in the introduction of your email. Explain the benefits of working with you straight away, as this will give them a clear idea as to whether or not they want to continue reading. Once you have done this, you need to share your ideas with them. Finally, give them a call to action.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When working with influencers you shouldn’t be looking at how has the most followers, but instead who has the best engagement, whether or not they are a great fit for you and if they reach your target audience. Although numbers are great, everything else is much more valuable.HIGHLIGHTS YOU SIMPLY CAN'T MISSA Little Introduction to The Podcasts Name Change 00:30 The Basics of Influencer Marketing - 10:00 Why Should You...
KEY TAKEAWAYS COVERED IN THE PODCASTIt is so much easier for your audience to connect with you through video. They begin to trust, know and like you. When it comes to recording your videos, you can use your phone to get started. They work well when there are lots of natural lighting and as they’re designed for audio, the sound is great. It’s important to remember, though, that the quality of the content is more important that the quality of the pixels. Launching video within your business takes time as it is a new skill that you need to learn. The best thing to do is be critical of yourself and know where it is you need to improve. If you are thinking of starting video within your business, the best approach to take is to look at the common questions that people are asking in your industry. If there are things you are asked over and over again, creating a video that explains it gives you something to send to people instead. It also helps when it comes to SEO and Google search. Remember, if you are recording a video and you don’t like it, you can delete it. You don’t have to be young to start a YouTube channel. If you don’t want to start a YouTube channel, Instagram stories is a great way to post videos that people will connect with. If it doesn’t go right, you can keep recording. IGTV is also an option. There are lots of mobile apps where you can edit your videos. Adobe Rush lets you repurpose a video for multiple different platforms, depending on the optimal sizing. Don’t feel like you have to fill time constraints when it comes to video, the important thing is the you’re getting started. If you are worried you don’t have time to do YouTube, you don’t have to fully commit. Whether you’re creating a teaser for your main ‘focus’ or creating one video a week, if you want to incorporate it into your strategy you can. If you know what content people want, the whole process is so much easier. Another approach is to batch content over the course of a few hours.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the best ways for people to see whether they’re going to connect with you is for them to physically see you. Even if you don’t feel as though you’re confident enough, it’s important people see you for you.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Meredith - 08:35 Why Video? - 13:12 Why You Should Be Using Video And 19:20 Who Can Do Video?- 25:00 Top Tips For Getting Started – 27:00 Using Video That Is NOT YouTube – 34:30 The Basics Of Video On Social - 46:30
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEMorning Routine Podcast Jen Lenher Podcast Meredith Marsh YouTube Social Video Blueprint Social Video Workshop Meredith Website Vid Pro Mom Website Facebook Instagram Twitter Podcast (iTunes) Podcast (Stitcher)
Transcript below Hello and welcome to this week’s episode of the podcast. How are you? So, do I sound any different? Because this is the first time ever I am recording my podcast stood up. I know that sounds really odd but as you might have seen say from my Instagram, my setup at home is my microphone is on my desk and normally I’m sat down at my desk when I record these interviews. However, I’ve just bought myself and treated myself because it wasn’t cheap to a very fancy stand up desk from Ikea. There are about.. I think in the UK they’re about just short of 500 pounds for the one that I bought. But it’s electronic and it goes up and down because as you will know in the episode I did a few weeks ago which I can’t remember what number is now but I’ll link up to in the show notes when I talked about my morning routine, I told you that I am.. hate to say it but kind of really lazy when it comes to exercise. I’m not very good at it. And I spend pretty much most of my day sat down on my backside because I’m sat in front of the computer so I don’t move a whole lot and I’m one of those people that when I start working I’m like a machine and I can go for hours and hours...
KEY TAKEAWAYS COVERED IN THE PODCASTEvery single thing that you achieve in your business and your personal life is a huge achievement. You are amazing. Just because someone else has achieved something, it doesn’t mean that there isn’t an opportunity for you to achieve it to. In fact, it means that there is more of a chance of you succeeding as you know someone at your level can do exactly what it is you want to achieve. One of the best things you can do when it comes to comparing yourself to others is stop looking. If you find you’re looking at people and comparing your wins, it’s much better to stop looking and get your head in your own lane. It’s important you’re being careful whose advice you take and who you are listening to. Look for the small wins within your business and learn to appreciate them. They are all good and will collectively build to much bigger things. Spend at least one hour a day working ON your business, not IN it. Whilst it you may find it hard to find the time to work on your business, doing so will mean that you are making progress within your business. You need to work out what your priorities are and work out what you want to do now and what you want to do most. In some cases, you may find that you have to sacrifice the small things. Visualisation is a little bit like daydreaming. Whether you’re thinking ‘if that was me’ or ‘I would do’ – visualising the things you want to achieve can really help you look towards the future. The clearer your visualisations are, the better. Just because there is someone out there doing what you do, it doesn’t mean there is not space for you.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It’s important to remember that a lot of the time, you are comparing yourself to people that have been working at their business much longer than you have. You may be comparing your day 5 to their day 50. They will have gone through everything that you’re going through in order to get to where they are now.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroduction - 01:30 Stop Looking Comparing Yourself to Others - 06:26 Be Careful Whose Advice You Take - 10:48 Spend At Least One Hour A Day on Your Business - 14:00 Using Visualisation – 19:00
Transcript below Hello and welcome to this week’s episode of the podcast. How are you? I’m good. I’ve had a really good productive day so far so I am feeling pretty positive and I’m getting ahead and more caught up from all the trips. So that is cool. So this week I’m just jumping straight in. There’s no like chap, I’m just going straight for it into the episode because this week it’s a little bit different. Now obviously I’ve done lots conferences have been lots of places and a subject keeps coming up and up and up and everybody I talk to and I’ve had loads of calls since I got back. Loads of catch up with my team and colleagues and friends and it just keeps coming up this subject and I felt like I really wanted to come onto the podcast and talk about it today. But in all honesty I’ve hardly planned what I’m going to say I’m not entirely sure how this is going to go so I’m just going to wing it which is what I do a lot. I have to say but I really am this week because it’s just a subject that I really do want to talk about. So I’m just going to start rambling and hope to goodness this comes out okay. But I know like I said, this is something that’s coming up for me and I’m really hoping that while I’m hoping it doesn’t come up for you because that be cool but if it is coming up for you that I’m hoping this comes at the right time and that some of the things I’m going to say you’ll be able to take as good advice and you’ll be able to think about and relate that to your own situation in your own life. So I’ll stop what’s going on and get to the point okay. So if you follow me on Instagram you might have seen quite a few weeks back when I was in California at one of the conferences I did quite a long...
KEY TAKEAWAYS COVERED IN THE PODCASTWhen you’re live on stage, the conversion rates are incredible. There are many different types of stage, whether it’s a live stage, a webinar or a Facebook live. Whilst the second two stages are important, the best stage to speak on is a live one and every single market leader in the world knows that it is a fundamental step to becoming an expert in their industry. Although you may worry that you’re going to mess up your script, try to remember that your audience don’t know what you were supposed to say. For them, they’ll have no idea that you have gone wrong or gone off topic. When it comes to charging for your speaking gigs, you need to be confident enough to say the figure you want. There is no clear strategy and often it comes down to making it up. It’s important to remember that you don’t have to charge every single time. Instead, you need to work out what the value of speaking means to you. When it comes to speaking at events, you need to find out whether you’re able to do a hard sell, a soft sell or an upsell. There are four quadrants to a speaking session. Engagement runs along the bottom and conversions run up the left-hand side. Finding the balance between these two is important, as you need to be able to find out how to add value AND convert within the time slot you have. The goal is creating irresistible content that is high value and has high conversions. One of the most common mistakes people make is that they sell at the end of their talk. Whilst this may seem the most effective, you need to be ‘selling’ from the start. Infusion selling means thinking about your content and shifting your audiences thinking in a way that allows them to have new revelations surrounding your content. Remembering that selling is serving is important. As long you’re offering a genuine product or service, you are serving your audience. The best way to get an organiser to let you sell from stage is to ask. Whilst it may seem simple, it’s the most effective method. For best results, you can offer a partnership with the event organiser.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When it comes to selling by speaking, it all comes down to mindset. You need to understand that speaking isn’t entertainment or education, it’s selling. Every time you open your mouth, even if you’re not directly selling a product in your session, you are selling yourself and building influence. At the end of the day, influence creates sales.HIGHLIGHTS YOU SIMPLY CAN'T MISSHow You Can Work with Me – 04:00 Introducing Colin – 10:00 Why You Should Be Speaking at Events - 18:00 Biggest Worries in Public Speaking – 21:00 What Should You Charge When It Comes to Public Speaking? – 25:33 High Value and High Conversions - 31:33 Selling by Speaking (Without Being Salesy) – 37:40 Finding Out If You’re Allowed to Sell from Stage and How Do You ACTUALLY Sell – 52:00
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEThe Sell with Story Guide Colin Boyd Instagram Colin's website
Transcript below Hello and a really warm welcome to this week’s episode of the podcast! How are you this week? I am pretty good. I have to say I’ve had a good few days in the office, catching up on everything since I got back from the states and I’m feeling much happier about my work level and what’s left on my to do list. However, as always and I’d love to hear if you’re like this because this is totally me. All the stuff that I do first is the quick easy non-pain giving things and then I leave the big but really important stuff to the end. So for instance, I’m speaking next week and I should have my presentation in by Monday and I’m recording this on a Friday and I haven’t yet started. Now before you think I’m a dreadful speaker because I do that so last minute, I’m actually one of those speakers that doesn’t ever do it verbatim. So I can’t. If I tried to do it verbatim. If I stood up with the script and tried to rehearse...
KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to hiring your first virtual assistant the most common objection is that you don’t think you can afford it. If you don’t stop doing those tasks that allow you to hire a virtual assistant, you’ll never be able to afford it. You must hire a VA first to get there. Even if you’re not incredibly profitable, it’s still a great investment. When working out whether or not you need a virtual assistant, write down the tasks you do every single day and think whether or not you are the only person that can do them. If not, you may want to consider hiring a VA. Think about whether or not these tasks are worth your hours. If you want to teach your VA how to do the tasks that you’re doing daily, screen record yourself doing those tasks and talk yourself through it. It takes no extra time to what you’re already doing, but it means you have a training video for any assistants you bring on board. When you place your VA job advertisement you must detail everything from the start. Make sure you make it clear they’re going to grow with your business, and that you want them to prove they’re the right person for the job. The best way to do this is to include a list of tasks you want applicants to complete in your job advertisement. Not only does it test their ability to follow instructions, but it shows you what skills they have. Once they have completed their tasks, you can narrow it down to those that you want to use and interview them. After your interviews, you can bring one of two VA’s on board for a PAID trial. Make it very clear what you want them to do in your trial and link them to the training videos you have already created. You must be making your virtual assistant feel as though they’re a valued member of your team. Do whatever you can to make them feel valued.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the best ways you can succeed with a virtual assistant is to consider them as someone you want to grow with you as a business. You need to show them that they are of value.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Jen Lenher – 13:51 Alexa Flash Briefings – 19:00 Hiring Your First Virtual Assistant – 21:57 When A Virtual Assistant Becomes Much More – 29:00 Finding Those Tasks You’re Repeating Daily and Training Your VA – 30:42 Writing Your Job Advertisement and Using A Trial Period To Find The Perfect VA - 35:06 Valuing Your VA - 46:00
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEJen’s One Hour Workshop On Hiring A VA Jen’s Podcast Episode Jen’s Blog Post Jen’s Instagram Jen’s Twitter Jen's community
Transcript below Hello and a super warm welcome to this week’s episode of the podcast. How are you? I have just come back from two weeks away in the states having attended two different conferences. The first one was the Kajabi Summit, Kajabi Impact Summit, sorry. And that was a three day event in Irvine in California and it was run by Kajabi and they used their customers as speakers but boy did they have the best customers. Like when if I was to write a dream list of people I would want to watch on a stage, they probably had the same list. It was amazing so much so I decided to write a blog post about the summit and how good it was. I reviewed briefly the speakers and also wrote kind of what was their key takeaway or their key point and their learnings. So if you do want to go and have a look at that, I’m going to hook that up in the show notes for today because I never write blog posts or I rarely write them because I don’t like writing as you well know.. Hence why I have a podcast. But I was so compelled because it was so good and I knew I wouldn’t be home for a few weeks and I knew I wouldn’t have an available episode for quite a few weeks so therefore decided to write this blog post. Got that out. There within about a week which I was really pleased about although it did take me ages to write I will admit but it was a great...
KEY TAKEAWAYS COVERED IN THE PODCASTListen to your body and take it easy when it’s telling you need a break. Set your alarm as early as you can. Use Mel Robins five-second rule and as soon as you get down to zero on your five-second countdown, get out of bed. If you struggle, put your phone in a different part of your room so you have to get up to turn your alarm off. Once you’re awake, leave your bedroom as soon as you possibly can. Whether this is heading to the bathroom to splash water on your face or going downstairs for your morning coffee, make sure you’re staying away from your bedroom. The next thing you need to do is journal. Write down ANYTHING that comes to your head, whether it’s your goals, what ideas you’re thinking or your to-do list for the day. You could also use it to write down an issue you’re having, writing down as many possible solutions as you can around it. If you enjoy journaling, you may find it helps to journal at the end of the day too. It’s a great way to pour out all of your thoughts from the day, as well as set goals for the day ahead. There are so many benefits to meditating in the morning. Whether it’s closing your eyes and focussing on your breathing or using a guided meditation, meditation can lower your blood pressure, promote sleep and improve your mindset. Depending on how you’re feeling, you may want to do different routines. As you start your morning, think about these three things:
What can you be excited about today? What might trip me up and cause stress? How can I respond to that? Who can I surprise today with a thank-you, a gift or a moment of appreciation? Although it doesn’t have to be much, spending some time reading each morning can be incredibly beneficial. Try and stay away from social media and emails until you have completed all of your morning routine. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When it comes to mindset, you need to think about what you’re grateful for and what you have achieved. If you’re thinking about negative things, this is what you will bring to yourself. If you think you’re going to fail, the chances are you will. Being positive and trying to bring more joy into your life can only be a positive thing.HIGHLIGHTS YOU SIMPLY CAN'T MISSSet Your Alarm Early – 06:09 Leave Your Bedroom – 09:20 Spend Time Journaling – 09:53 Meditation – 14:00 Finding Your Joy - 17:00 Using Your Mornings to Exercise 22:20 Reading - 24:15 Planning Your Day and Setting Your Intentions – 26:28
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 47 James Wedmore Mel Robins Five Second Rule Shawn Stevenson Sleep Smarter Brooke Castillo Life School Podcast Tony Robbins Mediation Deepak Meditation Headspace App Brendon Burchard Meditation Hal Elrod Miracle Morning
Transcript below Hello and welcome to this week’s episode of the podcast. And as always I am your host, Teresa Heath-Wareing. How are you doing this week? Okay so straight off the bat, I’m going to tell you that this week’s episode is gonna be a little bit different. First off, I’m not doing an interview and I know that previously I’ve been doing one week me one week interview which I still intend doing but I’ve just come to a point where I had a few episodes that I wanted to do so I thought I’d mix it up a little bit. So hopefully you don’t mind that but today’s gonna be a little bit different. But I don’t want you to tune out or switch off and think, ‘I don’t want to hear about this’ because I really think it’s going to help and I think you’re going to like this episode. So today we’re going to be focusing on how you make sure you have a great day every day which sounds a little bit cliche and a little bit woo woo. But I promise you it’s not. It’s all about how do you set up your mornings to make sure that you’re productive. And we’re going to touch on mindset and I’m going to talk you through some of the books that I’ve read that have really had an...
KEY TAKEAWAYS COVERED IN THE PODCASTVideo is one of the best ways to reach as many as people as possible when it comes to social media, and the best way to increase your overall engagement. If you are using pre-recorded videos, you want to keep it between 15 seconds to 3 minutes. People don’t like to spend hours and hours watching videos, so keeping it as short and sweet as possible is the best way to keep your viewers watching. Live videos should be between 7 minutes and 17 minutes. For longer videos, you may want to consider using YouTube. Think about how you’re going to make your videos emotional and relatable, as this will ensure you have a much bigger reach. Be inspirational. Text overlay is important when it comes to video, as a lot of people will watch without their sound on. Stories are an incredible way to show your authenticity. You can show your personality and the making of your business, giving people an idea of who you are and what you’re about. Instagram Stories advertising is currently the cheapest it is ever going to be, so if you’re going to invest, do it now. Facebook owns Facebook, WhatsApp, Instagram and Messenger and when you look at closer, you can see that two of those apps are focussed on one-to-one communication. Moving forward, getting people to message you on a one-to-one basis is going to be the way forward. Whether it’s through Instagram DM’s, Facebook Messenger or on WhatsApp. Chat bots are another hot topic at Social Media Marketing World. Although they’re not designed to take over those one-to-one conversations, they can speed up the processes that you find you’re answering over and over again. Whether it’s booking appointments, answering customer service questions or detailing opening times. When people join a Facebook group they are there because they have a common interest with you. It’s a meaningful way to have a two-way conversation, at the same time as focussing on your community. If you niche down on something, it’s definitely worth considering opening a group and finding likeminded people to join you.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of my key takeaways was that there is no algorithm in your email list. You have complete creative control so building your email list should be one of your biggest priorities moving forward.Highlights You Simply Can’t MissWhat Is Social Media Marketing World? - 02.20 Focussing on Video - 06:02 The Importance of Stories – 13:17 Messenger Messaging and Messenger Bots – 17:00 A Few Social Media Marketing World Favourites – 20:20 Using Facebook Groups – 25:40
Links to Resources Mentioned in Today’s Episodehttps://www.marismith.com/ (Mari Smith) https://wave.video/ (Wave.Video) https://biteable.com/ (Biteable.com) https://teresaheathwareing.com/podcast/8-instastories-use-instagram-stories-elevate-business/ (Episode 8) https://teresaheathwareing.com/podcast/29-creating-a-successful-online-course-or-business-with-amy-porterfield/ (Episode 29) https://teresaheathwareing.com/podcast/29-creating-a-successful-online-course-or-business-with-amy-porterfield/ (Episode 51) https://teresaheathwareing.com/podcast/39-growing-a-loyal-instagram-following-with-tyler-j-mccall/ (Episode 39) https://teresaheathwareing.com/podcast/31-why-content-marketing-isnt-a-long-term-process-with-andrew-and-pete/ (Episode 31) https://teresaheathwareing.com/podcast/30-facebook-advertising-entrepreneurialism-managing-stress-with-rick-mulready/ (Episode 30) https://teresaheathwareing.com/podcast/44-using-free-and-paid-facebook-memberships-to-grow-your-business-with-bella-vasta/ (Episode 44)
Transcript below Hello and a super warm welcome to this week’s episode of the podcast. How are you? I hope you’ve had a great week. Whatever you’re doing and that your quarter too has started off really positively and you’re really focused for this next quarter ahead. I know I am trying desperately to be and I do find these things really difficult
Key Takeaways Covered In The PodcastFind a social media platform and not matter what people say, use it. Find your niche and know where your audience are. The world of voice is barely beginning, and we still don’t know what’s going to happen. As things develop, voice activated devices will become smarter and will be able to suggest things to you based on your habits and conversations. Whilst it’s not for everyone, it is going to grow to become an incredible tool. Flash briefings are effectively mini podcasts that you can set up to play each day, depending on who you’re subscribed to. All you need to listen is the Amazon app. Effectively, it’s a quick and easy way to hear news, quick tips and advice. Flash briefings are designed to be daily, but you can record them in batch and schedule them to go out. As flash briefings become more popular, they’re going to become an incredible source of content for people that want short-form information that they can listen to daily. No matter what industry you’re in, you need to remember that there is a human being at the end of your sale. When it comes to being first to market, it’s important to remember that you can be great at any platform no matter when you join. Whilst there are benefits to being one of the first, you need to think about what works best for you. Does your brand have a sound? Whilst you will have already focussed on the look of your brand, focussing on the sound is also important. When you start doing flash briefings, let people know why they need to listen and how they can listen. Although they can’t engage with you directly, you can lead them to a place to interact in you briefing.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…There are a lot of things that you won’t understand yet, and that’s okay. There’s beauty in learning how to do something for the first time, no matter how hard it is. Know no matter what, you can take the lessons you’ve learnt from other aspects of your life to help you grow.Highlights You Simply Can’t MissIntroducing Chelsea – 08:24 Using Technology to Grow Your Business – 14:00 How to Use Voice Marketing – 21:00 Flash Briefings 28:05 Tips for Adopting New Technology Early 35:30 Analytics for Flash Briefings - 39:30
Links to Resources Mentioned in Today’s EpisodeTed Talk https://repurpose.io/ (Repurpose.io) https://www.instagram.com/chelsea.peitz/?hl=en (Chelsea Peitz Instagram) https://www.amazon.com/Talking-Pictures-Snapchat-Communication-Communities/dp/154426254X (Chelsea Peitz Book)
Transcript below Hello and welcome to this week’s episode of the podcast. How are you today? It’s been quite a week for me. Almost like a few things have been happening over these last few weeks where it’s really helping me focus and think and think about the direction I’m going. There was a couple of updates I want to let you know about before I head on in today’s podcast. So the first thing is, I talked to you previously about how I really enjoy talking around all aspects of digital marketing and how you can market your business and how you can grow a business and what it’s like running a business and just all that kind of side of it. And I really enjoy talking about it and I got some good feedback where people said yeah great. They liked the episodes where we check in some different things as well as obviously the episodes around social media. So I have a question for you and I’d really like your feedback so come on DM me over on Instagram or Twitter or wherever you want to find me. Teresa: I’m thinking now, do I need to change the name of the podcast? I know that the name in some cases is not the be all and end all. So when I think about the podcast that I listen to I don’t even think about the title. I just know that I like them or I like listening to what they’ve got to say or they do get information so is it really that important or do you think I’m putting people off who think I’m literally just sat here...
Key Takeaways Covered In The PodcastWhen using Facebook for Business you need to click the Insights tab in order to reach your analytics. This will show you the actions on your page, your page views, your page previews, your page likes, your post reach, your post engagement, your page responsiveness, your video views, your page followers and your orders. In most cases, post reach is a vanity metric as you could be reaching thousands of people but none of them may be engaging with your post. Instead, consider what your engagement is as a percentage of your overall reach. Facebook Insights can also give you an idea of what posts perform the best, giving you an insight into what kind of content you should be publishing regularly. In the top right-hand corner of Twitter, you will see an option to view your Twitter Analytics. Whilst Twitter Analytics are often incorrect, you can view your Twitter highlights, a summary of your month, how many Tweets you’ve done, your Tweet impressions, your profile visits, the number of mentions you have had and the number of new followers you have gained. When it comes to Instagram there are two ways to look at your insights. The first way is to tap on one of your posts and click ‘view insights’. This shows you how many people have liked it, how many comments you’ve had and how many people have saved it. It also shows any actions that have been taken from the post, where your post was discovered and whether anyone has visited your profile. The second way to use insights on Instagram is to click on the hamburger menu right hand side of your profile and the click ‘Insights’. The first section shows an overview of your content including feed posts, stories and paid promotions. The activity section shows who is visiting your profile and what they’re doing whilst they’re there and the final section shows an overview of your Audience. This includes their location, age range, their gender and when they are most active. You can view Instagram Story insights by swiping up on your own stories. It will show if they clicked your links, if they tapped on your stickers or if they exited your stories at a certain point. When it comes to Google Analytics you can use the audience overview to show you most of the information you need. You need to select a date range first, but the first thing you will see if a graph that will show your overall visits to your site. Under the graph you will be able to find your total website users, the new users to your website, your website sessions, the number of sessions per user, your page views, your average page to sessions, the average session duration and your bounce rate.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the biggest fears people have when pitching new clients is that they’re worried about rejection. There are no industry standards or ideal numbers when it comes to analytics for your business. Whilst you may have personal goals, it’s much better to focus on how you can improve, rather than what numbers everyone else has. Look at where you are today, see where you can improve and then go back in a month’s time to measure your progress.Highlights You Simply Can’t MissUsing Facebook Insights – 06:25 Using Twitter Analytics – 13:52 Using Instagram Insights – 16:40 Using Google Analytics – 23:00 External Sites for Tracking – 30:50
Links to Resources Mentioned in Today’s Episodehttps://teresaheathwareing.com/podcast/42-reviewing-2018-and-setting-incredible-2019-goals-you-will-actually-achieve/ (Episode 42) https://dashthis.com/ (Dash This) https://www.agorapulse.com/ (Agorapulse)
Transcript below Hello and welcome to this week’s episode of the podcast. How are you? Know what? I have just had the busiest few weeks. So much travelling speaking training and don’t get me wrong I love every minute of it. But sometimes it absolutely wears me out and it gets me so super tired so I have to be really careful to take care of myself and I
Key Takeaways Covered In The PodcastOne of the best ways to find new clients is to decide what kind of work you want to be known for. Once you have started to work for a couple of clients in this area, you will start to become known for ‘your thing’. Whilst taking everything that comes your way seems right to begin with, it can lead you down a path where you dislike the business you’re in. If you are all things to all people, you can not get in a state of flow. Finding new clients is all about consistency. Make sure you’re setting time aside each week to focus on outreach and business development, even if it is just five minutes a day. Your number one resource for new clients is your network. Although it may seem a little off putting, cold pitching is another great way to gain new clients. It’s all about making that personal connection from the start – you want to let them know you are familiar with their products or their values. Your first point of contact should be to get them to speak to you, so end with a strong call to action. When it comes to pitching competitors to your clients, you need to consider the agreement you have with the people you’re already working with. If you have agreed exclusivity, you need to honour that. Alternatively, it’s important not to pigeonhole yourself into only being able to work with one client. To help potential clients see that you’re the person they need to hire, you need to position yourself as an expert in the industry. You need to demonstrate the value you can bring. The one thing you need to remember above all else…One of the biggest fears people have when pitching new clients is that they’re worried about rejection. Whilst rejection isn’t a nice feeling, what is the worst thing that can happen? If they say no, move on. You may find that it takes 10, 20 or 100 emails before you get a yes.Highlights you Simply Can’t MissIntroducing Jen – 04:36 Finding Your Flow – 10:30 Now You Have Yor Flow, How Do You Find Clients? – 17:24 Looking At Your Network And Cold Pitching - 22:30 How To Pitch Competitors Of Your Clients - 29:05 How To Show You’re The Right Person – 39:20
Links to Resources Mentioned in Today’s Episodehttps://www.jenerationacademy.com/pages/about-us (Jen Berson) https://www.instagram.com/jenerationpr/?hl=en (Jen Berson Instagram) https://twitter.com/jenerationpr?lang=en (Jen Berson Twitter)
Transcript below Hello and welcome to this week’s episode of the podcast. How are you? You know what I’m really excited about this week’s episode. Last week, if you quarter I hope you did. If not please go back and listen to it. We talked all about selling and how you can sell better in your business with a feeling horrible and sleazy and also some of the things that got me clarity on how I could price my brain which I’m not going to lie, was quite difficult in the beginning. So if you haven’t listened to that episode, I highly recommend you do it was a really good on either is really good on fingers crossed you did too but this week follows on so lovely from it and you know what? It was a complete coincidence. It was not intentional. When I looked at who was on the following week because obviously my interviews are often scheduled much further on ahead. I then saw which it was and thought perfect. So this week I have the super lovely Jen Berson. Now Jen and I met at one of James Wedmore’s next level events which was great. She’s so lovely. You know you instantly hit it off for someone. We have such fun. We laughed lots and we’re also in quite similar industries because her agency does PR with some social media. So we were able to talk quite a lot about our businesses and how they sort of fitted quite well together. The other thing that Jen does amazingly which is why she’s on the podcast is she helps agencies and freelancers and other businesses get more clients. And this week’s episode is a great one because that’s what we’re talking about....
Key Takeaways Covered In The PodcastOne of the hardest things to do as a business or entrepreneur is putting a value on yourself and believing that you are worth the value you have set. Consider how much time and money you have spent improving your knowledge and investing in your business. You’re doing everything you can to be bigger and better for your clients, so you should be charging for your advice. Next time you are about to sell something to someone, consider how you’re serving them. Your product or service is going to be serving the recipient, so don’t feel bad for asking for money in return. You need something back in return for your skills and knowledge. Every customer that comes to you to buy a product or service has a problem. Think about their pain points as it will allow you create marketing materials that directly address your potential clients struggles. Rather than talking about your product and service, consider talking about the feelings and results that your potential customer will receive if they purchase from them. Think about the features and benefits of each aspect of your product, including ‘feeling’ words in your marketing efforts. In order to convince people that they should be purchasing from you, you may want to consider using testimonials and case studies that you have previously earned. Think about asking people who have already purchased your product and ask if they would be happy to give you a short testimonial or review. If you can get a video testimonial, even better! To sell your product or service you need to show people why you are an expert. Whilst this doesn’t mean going into extensive details about the experience and qualifications you have, but instead talking about the results you’ve had and the projects you’ve successfully worked on – whether it’s a podcast, eBook or course. When you’re selling a product or service you are going to come across rejections. Whilst this may be disheartening, being honest about rejections in your marketing may help people trust you, as well as giving you a chance to answer any objections they may have. The one thing you need to remember above all else…It’s important to remember that you can’t always offer your time and ideas for free. Value yourself and your work. Whether it’s sharing tips with other entrepreneurs or helping a business grow, you should be charging for what you’re doing.Highlights You Simply Can’t MissHaving A Sales Mindset – 05:28 Selling Is Serving – 12:00 #1 Understand Your Customers Pain Points – 14:28 #2 Talking About Feelings And Results, Rather Than Your Product And Service - 19:10 #3 Make Sure You Have Good Examples, Case Studies And Testimonials - 21:25 #4 Talk About Why You Are An Expert - 23:00 #5 Think About Rejections 25:44
Transcript below Hello there and welcome to this week’s episode of the podcast. And as always I am your host, Teresa Heath-Wareing. So when this episode comes out it’s going to be almost the end of March. And you know what, I can’t actually believe it. The first three months of this year has flown by and you know when you think to yourself gosh I’ve got so much time to do things. That’s ages away. And then suddenly before you know it, it’s on top of you. And I hate saying this stuff because I feel so old. I feel like this is stuff I used to hear my parents say or my mum says and I don’t like talking about it. Also, another reason I don’t like talking about how fast time’s going is because I am a very true believer that’s basically what we think is what happens. So if you constantly think “I’ve got no time I’m running at a time”. Time’s going so fast then the only evidence you’re going to see is that is that time is going so fast. So I try super hard to try and think about “I’ve got loads of time to do this. This is just as I need it. I’ve got just enough time that I need.” I’m not saying it always works. However, I do try and think like that. But yeah it.....
Key Takeaways Covered In The PodcastTry not to worry too much about what you’re pinning. Pinterest is about pinning what you like and if you want to Pin a cupcake recipe, Pin it! Whilst a niche is important, you want to give your audience what they need. That’s why they’re following you! Pinterest is a visual search engine. You don’t go to engage with people, but rather to discover and dream. Males is currently fastest growing demographic on Pinterest, so don’t rule it out if your business is geared towards men. Ultimately, a user’s feed will be geared towards them. Although it may seem as though you need to create a pretty picture for Pinterest, often this isn’t the case. Yes, as a visual search engine it is important, it’s not the be all and end all. If you have a product that you think is hard to market on Twitter, reconsider the content that you’re writing. There is an opportunity for everyone, just some may have to work harder. If you’re using Pinterest for business reasons, you need to upgrade your account to a business account in order to comply with the terms of service. A business account will give you more features, lots of stats and use of promoted pins. When designing your Pins remember that a high percentage of viewers will be viewing your Pins on mobile. If you can’t read the text or see the image clearly, the likelihood is they can’t either. Although you can use large amounts of hashtags, it’s best to stick to 4-7 per post so you don’t take up your description space. To draw more people to click through to your website, consider the different ways in which you can design your pins. Different images, text and quotes will attract different people so it’s important you’re creating 3-4 pins per piece of content. Use other networks to push people towards your Pinterest account using ‘Pin it for later’ buttons. The one thing you need to remember above all else… Although people believe Pinterest is a lot of hard work and something they don’t have time to do, often it’s just adding in one more step to your process. Highlights You Simply Can’t MissIntroducing Jeff – 06:59 Pinterest As A Discovery Engine - 14:20 Pinterest For Men – 16:00 Using Rich Pins – 21:20 Using A Business Account – 24:20 How To Ensure Your Pins Are Noticed – 28:12 Using Group Boards 32:57 Finding The Time Use Pinterest 39:40
Links to Resources Mentioned in Today’s Episodehttps://teresaheathwareing.com/podcast/49-mastering-pinterest-for-business-with-alisa-meredith/ (Episode 49) https://www.tailwindapp.com/ (Tailwind) https://manlypinteresttips.com/ (Manly Pinterest Tips) https://www.instagram.com/jeffsieh/ (Jeff Sieh Instagram) https://www.pinterest.ph/jeffsieh/ (Jeff Sieh Pinterest) https://warfareplugins.com/ (Social Warfare Plugin)
Transcript below Hello and welcome to this week’s episode of the podcast. So lovely to have you here. Now before we dive into this week’s episode, I want to just talk a little bit about the podcast and how so excited I have been over the last few weeks seeing all the new downloads that I’ve been getting on it. I can’t tell you literally okay a wake up a morning, one of the very first things I do is I go on to Libsyn which is who I host my podcast with and I look at the downloads. Every morning without fail. My husband travels and I screenshot them and send them to him. Honestly we get so excited at the downloads and I am loving seeing everyone that’s downloading. I’m loving receiving messages and dm’s and emails. It’s so amazing to think that I sit here in my office on my own, wittering away to myself and then you guys are out there listening. I couldn’t be more thankful. I honestly I am over the moon. I love doing this. I love helping and teaching and it’s one of my most favorite things in that I was talking about it just this morning because I was talking about a talk I’ve got coming up and how I really like to do practical talks because I like people to go away with...
KEY TAKEAWAYS COVERED IN THE PODCASTPublishing content online shows people that you are an expert and you know exactly what you’re talking about. It also allows you to help people, helping nurture your relationship with potential clients. If you want to focus on Search Engine Optimisation to grow your business, creating regular content is a great way to increase your chances of being found by Google. Planning your content in advance is a great way to ensure you always have something to put out. Two to three months in advance is ideal, so make sure you schedule in the time to batch content where you can. A great way to come up with content ideas is to go to your customers and ask them exactly what it is they want. Change the way in which you interact with your customers and listen to what they’re asking, looking for questions that come up on a regular basis. Another great way to create content is to take inspiration from people who are in a similar field from you. Obviously, you shouldn’t copy what people are doing, but looking at the topics they’re covering could give you an idea of how you could provide new insight into the matter. Use answerthepublic.com to search for keywords and it will tell you exactly what people are searching for in relation to those words.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although batching content is a great way to get ahead, you need to make sure you’re not batching so far ahead that the content you’re create becomes irrelevant. Stick to two-three months to be safe.HIGHLIGHTS YOU SIMPLY CAN'T MISSLaunching A Product Online (My Key Findings) - 01:46 Why Should You Be Putting Content Out - 07:21 Coming Up with Amazing Content Ideas - 09:50 Batching Content - 17:15
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://thwmarketing.lpages.co/content-creation-made-simple-97/ (My Course) https://teresaheathwareing.com/podcast/47-the-importance-of-mindset-in-business-with-james-wedmore/ (Episode 47) https://teresaheathwareing.com/podcast/52-a-7-step-process-to-launching-a-product-or-selling-a-service-online/ (Episode 52) https://teresaheathwareing.com/podcast/22-the-importance-of-creating-consistent-content/ (Episode 22) https://answerthepublic.com/ (www.answerthepublic.com)
Transcript below Hello and a super warm welcome to this week’s episode of the podcast. How are you? Did you have a nice weekend? If it’s Monday or are you having a nice week? Well I made a recording this on a Monday which is unusual but I have to get organized before I go away and I’m going away today. So yeah I had a lovely weekend. It was really really nice. Manage to take some time off which is super important and sometimes very hard to do as an entrepreneur. And also I’ve had a really really busy few weeks. I knew the first few months of the year were going to be super busy but to be honest I think I wore myself out a little bit quickly. So I want to just talk about that just briefly about back in Episode 52. I did an episode that was focused around my seven steps to launching or selling something online. And the reason I did this at this point was because I was right in the middle of launching something online and I am now very pleased to say because I was nervous at the time to commit but it is launched and I launched a course. And you know what I just wanted to touch on it because I know when I did the episode, I was right in the middle of it. And I think I said I was tired and it was hard work but I just want to kind of tell you my findings if you like of me going through that experiment and I guess the first thing was that it was fascinating doing it all myself which sounds daft. This is what I do for a living. I help people with their social media but I also help them funnels. I love doing funnel stuff. I love doing sales pages, landing pages, email marketing... All that sort of stuff. So I’d done it for lots of clients and I’d launch lots of things online. However I hadn’t...
KEY TAKEAWAYS COVERED IN THE PODCASTYou should never log into your marketing platform, type an email up and hit send to your entire list. The more research you on your audience do the better. You need to speak to your customers in completely different ways, based on the data points you can collect on them. This means you’re only sending them information they’re interested in. Using surveys to find out exactly what your audience want is a great way to be sure you’re offering them exactly what they need. Based on the responses they give you, you can send them links that they have already told you they want. If someone has a bad experience you can automatically set up an email that offers them a discount or voucher, potentially helping retain a customer that would have otherwise left. Alternatively, if anyone says they loved your product, you can automatically take them to a page where they can review you on TripAdvisor, Google or whichever platform you use. Surveys make it look like you care about every single customer – which you do! Usually, three or four questions is enough to ensure you get the responses you need. Consider the key questions you need answered in order to offer them what they need. Finding out what topics your audience are interested in, or what their biggest problem is right now is a great way to reduce your unsubscribe rate.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…To get people to fill out your survey you can offer your subscribers a free gift in return. Alternatively, you can use an emotional motivator which will mean you’ll be gathering responses from people that are already emotionally invested in your survey, rather than people that are just there for the free gift.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Rob and Kennedy – 05:04 Setting Up A Risky Business – 17:05 Avoiding Marketing Faux Pas - 20:00 About Response Suite – 25:20 Surveys As A Marketing Tool – 32:30 Getting Your Subscribers To Fill In A Survey - 38:00 Finding Out What Your Audience Want Using Surveys 51:40
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://teresaheathwareing.com/podcast/46-my-10-digital-marketing-predictions-for-2019/ (Episode #46: My Ten Digital Marketing Predictions For 2019) https://www.responsesuite.com/ (Response Suite) https://www.instagram.com/responsesuite/ (Response Suite Instagram)
Transcript below Hello and welcome to this week’s episode of the podcast. As always I am your host, Teresa Heath-Wareing and it’s an absolute pleasure to have you with me. Now I’m going to jump straight in. I’m going to ask you a question and I want you to think about it. So how well do you know the people that are on your database might be a bit of a strange question to ask. You might think “What do I need to know about the people on my database?” Or you might think while I’ve created this customer profile my customer Avatar and I target those sorts of people so I’m assuming the people on my database match up to those people. Now the reason I’m asking this is because I did a prediction episode which I’ll link up to in the show notes at the beginning of the year and one of the things I predicted was that we’re going to become a lot more personal within our marketing. We’re no longer just going to send a big mass marketing big huge campaigns to everyone on our list we need to start getting much more specific, much more considerate of the people who are on our list and what they actually want from us. Now I think one of the mistakes that most businesses make when they are looking at their data is they are making big assumptions about the people on their list because if you’re anything like me when you ask someone to come onto your list, you are asking the most minimum details from them because I would tell you to. I would say to you if you were doing a lead magnet or you were doing something where you were asking people to sign up, you don’t want to be asking them 20 questions...
KEY TAKEAWAYS COVERED IN THE PODCASTBefore you get started you need to work out who your ideal audience is. Consider everything they like, where they’re from, how old they are and what they’re doing for a living. The more detailed, the better. Your potential audience may have never heard of you before, so the first thing you need to send them a video ad. This could be as long as you like, as long as it’s over a minute. What you’re looking for is people that stay and watch the video. Once you have done this, you can start remarketing your lead magnet back to the people who have watched the video. Your landing page needs to be consistent with your advertising and not something that should be on your website. This is because they shouldn’t be able to click on any other link other than saying ‘yes I want the thing’. Once your potential clients have clicked through and filled out a form, you need your landing page to link to an email system that will automatically send them the thing that they have asked for. Whether it’s an eBook, a checklist or an easy to use a guide, you need to deliver on your promise. Using video when taking potential sign-ups through to your masterclass is a great way to connect with them before you begin. It gives them a reminder to carve out the time and place your webinar or masterclass in their diary, helping increase your overall live turnouts. This can also be encouraged using emails. Following on from your live training or masterclass - where you will have mentioned your product - you’re going to want to send emails out to your email list based on whether or not they attended live. Having a fast access bonus is a great way to encourage sales and a sense of urgency. Your sales page should follow a structure, including showing what you’re selling as a physical product, even if it’s digital.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The important thing to remember is that this step by step process is similar to baking a cake. If you’re baking and you use salt instead of sugar your cake is basically ruined, so when applying that logic to this process it means if you get one step wrong, your whole strategy could fail.HIGHLIGHTS YOU SIMPLY CAN'T MISSWarming Up Your Clients 07:30 Creating Your Landing Page 11:00 Connecting an Email System 14:00 Taking Your Potential Customers Through to Your Masterclass or Webinar 16:00 Following Up with Emails 22:03 Going from Training to Buying 23:32 Perfecting Your Sales Page 30:25
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://teresaheathwareing.com/podcast/27-the-key-secrets-to-building-a-landing-page-that-converts/ (Episode 27) https://www.leadpages.com/ (Leadpages) https://keap.com/pricing (Infusionsoft) https://www.drip.com/?gclid=CjwKCAiAqOriBRAfEiwAEb9oXZtKjqPJBWk5P6qV66hfFcS1mon2Jf1xxidqD2mYPu1MDcO4Z3p7nRoC6rIQAvD_BwE (Drip)
Transcript below Hello and welcome to Episode 52 of the Social Media Marketing Made Simple Podcast. I am your host Teresa Heath-Wareing. And today I feel like I should have a fanfare because Episode 52 means that I have been going for an entire year, 52 episodes of the podcast. Wow. I can’t believe a year has gone by already. I am so so pleased to have started the podcast and I am loving the fact that I am 12 months in and it’s been the success that it’s been, that I get all you lovely listeners listening to me. I get great feedback. I’ve had some amazing guests and I have loved every minute. Don’t get me wrong you know because I’m very honest, it’s hard work sometimes creating the content coming out with ideas getting the actual thing out there you should see the spreadsheet. My team and I have to make sure that we’ve got ourselves organized. But I do love it. And compared to other bits of content I much prefer talking over writing. So for me this is just the best way in order to help you guys, to give you ideas and to share my information. So today is going to be a fairly full on...
KEY TAKEAWAYS COVERED IN THE PODCASTEven though things are portrayed as very happy go lucky on Instagram, it’s important to know that often that’s not always the case. Remember that everyone started with zero followers, the important thing is that even when they thought no one was listening, they showed up and invested their time into the platform.' Do you only post when you remember? Do you only post when you have something to sell? Do you only post when you’re on vacation? This means you’re ON Instagram, not USING it. Using Instagram means you have a strategy, you categorise your photos, your respond to every single comment or DM and you start conversations yourself. When it comes to IGTV, it’s better to get started when nobody is doing it, rather than when the market is saturated. If you’re going to be creating IGTV videos, people do not want to turn their phone. This may mean you need to change the way you shoot or edit your video content. If your content isn’t been seen, it’s not the algorithm, it’s you.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It’s important to remember that Instagram isn’t an overnight success, it takes a lot of time and dedication to build a successful account. Social media isn’t something that will bring you quick results and if you’re not in it for the long run, find out what is better suited to your business.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Jasmine Star – 03:37 Using Instagram As A Tool to Grow Your Business - 11:55 Are You Using Instagram, or Are You on Instagram? - 15:20 IGTV – Is It Worth It? - 24:41 Jasmine’s Top Tip for Instagram Success - 34:20 What’s to Come for Jasmine Star -39:30
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://www.instagram.com/jasminestar/?hl=en (Jasmine Star Instagram) https://jasminestar.com/ (Jasmine Star Website) https://socialcurator.com/ (Social Curator)
Transcript below Hello and a really warm welcome to this week's episode of the podcast. How have you been? I hope that your week has started well, if it's Monday. Obviously, I know people listen on various different days, but obviously this does come out on a Monday. So if you are listening on a Monday, I hope that you're having a great start to your week. So this week, I'm gonna dive straight in and talk about the interview we've got for this week's episode, because it's so good. And I know I say that every week, but honestly, I wouldn't bring them to you if they weren't good and this one is one of my favourites. Because this is just someone I've been trying to get on the podcast for a little while. She's been really busy. So I am so glad, I can finally tell you that I have Jasmine Star on today's podcast. And Jasmine is such an amazing person to listen to, to take advice from, to hear her story. I joke during the podcast that Jasmine is an amazing storyteller and she sort of laughs and says, "Okay. No pressure then." But she is and I've watched loads of her things. She does a lot on Instagram TV, she does a lot video-wise and Insta-stories and going live and she is a great storyteller. So I knew this episode would be good, but also, some of the advice that I have had from Jasmine over the years. I've bought her course, I've watched her live a few times at different events, and the advice I've had from her has been absolutely invaluable, in terms of how I now manage my Instagram account and also how I've grown my Instagram account. So you'll hear all that in this episode, but it's a really, really good one. And then, talking about Jasmine going forward, she's now doing lots of business strategy stuff. But anyway, I'm jumping ahead. Let me tell you a little bit about Jasmine. Jasmine Star is a photographer and business strategist from Newport Beach, California. I mean, there are worse places in the world to be, aren't there? She dropped out of law school to pursue her dreams of becoming a photographer and in less than three years, she built an...
KEY TAKEAWAYS COVERED IN THE PODCASTCarrying out surveys and polls are a great way to find out more about your customers. Using Instagram Stories, Facebook, Twitter or even programmes like Response Suite will allow you to easily find out exactly what your customers need. If you start building a relationship with a potential customer and client, consider following them on another platform as well. This is ideal if it’s someone you want to build a longer-lasting and valuable relationship with. Creating a video welcome or response for those people you want to make a strong connection with is a great way to personalise your response. Whether it’s welcoming people to your new membership, replying to webinar signups or replying to people on Twitter – they’ll absolute love the personalisation. The most important thing you need to do when building your online community is reply to absolutely everyone that starts a conversation with you. Whether it’s replying to an Instagram comment, responding to a tweet or answering a DM. Make it personal and take the time to show you’re thankful they’re connecting with you. When it comes to social media you should be engaging more than you’re posting. People love to receive gifts in the post as it feels personal and shows how much you value your relationship with them. Whether it’s brownies, a personalised card or a box of goodies - it will encourage people to share it when they receive it.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The key to creating a community is making sure you’re engaging with as many people as you can. Don’t used canned responses and take the time to personally respond to each and every person that connects with you. Pick up on something personal and tailor every message you send.HIGHLIGHTS YOU SIMPLY CAN'T MISS#1 Understand Your Customers More – 04:00
2 Connect with Customers in All Areas – 07:25
3 Make A Person Video for People You Really Want to Connect With – 09:45
4 Make Sure You Respond to Everyone That Starts A Conversation with You - 13:15
5 Send Them Something in The Post - 15:30
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://www.bonjoro.com/ (Bonjoro App) https://teresaheathwareing.com/podcast/41-using-twitter-to-make-meaningful-connections-in-business-with-madalyn-sklar/ (Episode 41) https://teresaheathwareing.com/podcast/39-growing-a-loyal-instagram-following-with-tyler-j-mccall/ (Episode 39) https://inkpact.com/contact/ (Personalised Card Company UK) https://www.thehandwrittencard.com/ (Personalised Card Company US)
Transcript below Hello and welcome to this week’s episode of the podcast. How on earth are you? Can you believe in February already? I’ve got to stop saying this for two reasons. One I feel so old when I talk about how time flies and things going really quick but to me it’s one of those things where if you tell yourself something enough it will start to happen or believe or whatever. So if I constantly tell myself oh the time’s going so fast I haven’t got enough time then that’s exactly what’s going to happen. So I’m going to try not to say that anymore because I don’t think it’s good for me to think about how fast things are going and who wants to wish their life away Hey. So if you remember back about four ish weeks ago I did an episode episode 46 where I talked all about my team predictions for marketing for this year and things that I think you should think about doing or start doing or just be aware of because I think they’re going to be getting bigger this year as we go on and one of the things which obviously was not a surprise is the fact that marketing is becoming more and more personal. We are having the ability now to connect with people on lots of different levels. For starters there were lots of platforms out there where we can connect with people but also that we are getting to understand them more and the technology to track what they do and what they like is greater...
KEY TAKEAWAYS COVERED IN THE PODCASTWhilst Pinterest may not give you instant gratification, it’s a great platform for getting results over a long period of time. Pinterest is not only a great tool for sharing your own posts, but a great place to search for information too! Whether you like searching for fashion ideas, travelling goals or recipes – Pinterest is a great place to see all the information you need presented to you visually. When you create a new piece of content you should pin it straight away to your most relevant board, that way, Pinterest will know that it’s your content. If you repin something you have already pinned, try changing the description to increase your chances of it being seen. You can do this manually or using Tailwind interval pinning (a scheduling tool for Pinterest). Pin every single day and not in a flurry – using a scheduling tool will help with this. Tailwind will be able to suggest the best times for you to pin, based on when your followers are online. The ideal size for a Pinterest image is 600 x 900. Don’t give too much away in your infographic or image, otherwise people won’t click through. Ensure it’s a clear, high quality image. When it comes to Pinterest, the best kind of engagement you can have is someone saving your pin. Promoted Pins on Pinterest are a lot more simple than Facebook Ads and when people save your promoted pin, it can lead to further repins and traffic to your site. If you have never used Pinterest for business before, you may need to start a new account if you want your engagement rate from the start.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…There is very little negativity on Pinterest, so it’s a great place to find motivation and Inspiration. Above all else, that’s what people enjoy most about using the app.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Alisa – 06:15 The Beauty of Pinterest – 11:10 What is Pinterest and Why Should You Use It? - 14:10 Using Keywords on Pinterest - 18:30 How To Use Pinterest As a Business - 23:15 The Importance of a Pinterest Image - 29:40 Engagement and Pinterest: How Do You Do It? – 35:20 Using Promoted Pins On Pinterest - 43:40
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://www.tailwindapp.com/ (Tailwind) https://alisameredith.com/ (Alisa Meredith) https://www.pinterest.co.uk/alisammeredith/ (Alisa Meredith Pinterest) https://www.instagram.com/alisammeredith/ (Alisa Meredith Instagram)
Transcript below Hello and welcome back to the podcast. How has your week been? I hope your January's going well. Is it still January? Let me think. Sorry, I had to look at my calendar then to see if whether we were still in January. I know that sounds completely crazy, but obviously I record the podcast early as in I batch content. So it's actually only the 11th of January when I'm recording this. So I hope you're having a wonderful rest of your January and I hope you've got it off to a great start. For me, January is all about taking action. Setting me ready for the rest of the year and making sure that those things that I want to achieve this year, I am working on every single day. And actually, even though this podcast isn't about this, I just want to touch on that a minute. Because I never used to do that. I used to have these things written down and be like, "Okay I want to achieve this this year." And I did that last year. So imagine going back to January 2018. I sat there and went, "Right, this year I'm going to do this and this and this." And do you know what? I didn't do them. And I didn't even work towards doing them. So now what I do is ... because what I'd do is I'd wait for the most ideal time or I'd be thinking, well let me get all that done and then I'll work on that. Or let me take a week off and then I'll work on that on the week off. And, of course, those times never come. You never get to take time off to chunk out a section of time to work on something that's on the business not
KEY TAKEAWAYS COVERED IN THE PODCASTYouTube is an incredible ROI on your time and investment, however, when it comes to video it’s much more of a long-game than going live on Facebook and Instagram. When you do manage breakthrough though, the results are incredible. Try not to worry about equipment to begin with, the value you give is more important than spending thousands on expensive tool as you’re setting up. If you want to have incredible guests on your show, get started right now. Relationships are built over years so there is no time like the present. A great way to get lots of interviews is to go to industry events and shoot interviews between sessions. When your using YouTube you’re building a relationship, so it’s important to be consistent. The more you seem people, the more consistent your connection is, the better your relationship is likely to be. To help you keep up consistency within your channel, embrace batching and create a framework you’ll work to. This could include your intro, outro and the way each episode runs. Information alone is not enough, you need to create connections by being yourself. Think about the emotions you want people to have when they’re watching your videos. Consider YouTube as a search engine. Someone is searching something every single second on YouTube, so if you can be the person that adds value to someone else’s search then game over.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The value you give to your content is the most important thing when it comes to starting a YouTube channel, everything else should come afterwards.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Sean and Benji 04:48 The Benefits of Breaking into YouTube As a Business 09:40 How Do You Overcome Barriers When Getting Started On YouTube 13:15 The Secret To Getting Incredible Guests On Your Channel 16:52 How Important Is Consistency In YouTube 26:20 The Book: YouTube Secrets 35:30 Sean And Benji’s Top Tip for Getting Started on YouTube 47:15
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://www.amazon.com/YouTube-Secrets-Ultimate-Following-Influencer-ebook/dp/B07GL48G7L (YouTube Secrets the Book) https://www.youtube.com/user/videoinfluencers (Video Influencers YouTube Channel) https://www.amazon.co.uk/Building-StoryBrand-Miller-Donald/dp/1400201837/ref=sr_1_1?ie=UTF8&qid=1547731860&sr=8-1&keywords=story+brand (Story Brand)
Transcript below Hello and welcome to this week's episode of the Social Media Marketing Made Simple Podcast and I am you host, as always, Teresa Heath-Wareing. I hope you've had a wonderful week and that you really enjoyed last week's episode with James Wedmore. If you haven't listened to it, then I urge you to head back and take a listen, because I loved doing that episode. So much good stuff. And also so much stuff that I use in my business, and I use daily personally. So I loved it, I thought it was brilliant. I hope you did too. If you haven't let me know, then by all means come and let me know. But as I said last week, I have another interview for you this week because I've got so many good ones lined up with so many subjects where ... Do you know what? I'm not the expert on. So today's subject of YouTube, I've got Pinterest stuff coming up, and I've brought in people, which is the aim of my life to be honest, that I bring in people who are better than me at certain things. So my team, every time I brought someone on, I want them to be better than me at the thing I'm bringing them in to do. So it's exactly the same with a podcast, I wanna bring you the best of the best people so that you get the best advice. So this week I have the lovely Sean and Benji on. Now, they are full time YouTubers and have over 20 years experience in video and online marketing. They have a YouTube channel, which I urge you to go and check out, called Video Influencers, with over 400 thousand subscribers. And they've just released their book called, YouTube...
KEY TAKEAWAYS COVERED IN THE PODCASTThink about the thing that scares you most, and the thing that you have put off doing in your business because of fear. Once you’ve identified it, choose not to ‘feed the fear’ and you’ll be able to grow more than you can ever imagine. Most people think that the reason their business isn’t growing is because they have a lack knowledge. In some cases, this may be the case, however, it comes down to having the mindset to be able to apply it to your business. Whilst hustling is important, you DON’T have to hustle to be successful. At the end of the day, it’s how you see business that determines what is possible for you. You are so much more than just your work ethic. Feeling guilty for taking time off from your business is a form of fear getting in the way. It’s so hard to ‘stop’ working as an entrepreneur, but this can be incredibly detrimental for your business. The reason you can’t afford to hire someone and outsource is because you haven’t been outsourcing. Outsourcing tasks that you find you have to do more than once can free up time for you to focus on the things that are important. You don’t necessarily need to know how you are going to reach your goals in order to set them. Be okay with not knowing how. Learning about your relationship with money and how to live in abundance can drastically improve your life (and others).
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You are the author of your own life and you write the story anyway you like. The story you tell is the story you experience, starting from that very first blank page. If you’re struggling in business it becomes part of your story, just an obstacle you had to overcome.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing James Wedmore – 06:30 What It Means To Be An Entrepreneur (And Getting Over The Fear) 11:30 How To Keep Yourself Driven And Motivated In Business 19:30 Debugging Common ‘Entrepreneur Myths’ 32:16 Stop Feeling Guilty About Taking Time Away From Your Business 43:32 Being Responsible For Your Own Business And Forgetting The How 54:00 Creating Your Story 01:02:48 Living In Abundance 01:09:09
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://www.jameswedmoretraining.com/ (James Wedmore Website) http://mindyourbusinesspodcast.com/ (Mind Your Business Podcast) https://www.instagram.com/jameswedmore/ (James on Instagram) https://www.facebook.com/jameswedmore2 (James on Facebook) https://www.youtube.com/c/JamesWedmoredotcom (James on YouTube)
Transcript below Hello and welcome to this week's episode of the podcast. As you can hear, I still have a slightly strange voice from my cough and cold, and that because I am trying to get ahead and therefore, I'm batching intros and outros, so you're going to hear this voice, I'm afraid, today as well as last week. Then hopefully, by the next time I come to do more recording, I will be better and my voice will be back to normal, which would be lovely because I'm personally getting a little bit sick of it now, but nevermind. Anyway, onto today's podcast episode, which I am so excited about because as you know, if you've listened to my podcast, I am a huge fan of James Wedmore. Now, I discovered James' podcast I think at least a year ago now, maybe a bit longer. I can't remember. I have to say, the podcast and him and the work I've done with him since has honestly changed my business, me, and my life. Now, I know that sounds really dramatic, and really amazing, but I promise you, he has. The things he says, the stuff he's woken me up to, the concepts he's got me to understand have honestly been amazing. In total honesty, a lot of that has come from his podcasts, his free content that he's putting out every single week. In fact, several times a week, he is giving you such good advice. So, the reason I say these things about James is because as I've talked about lots of times before, I've worked in marketing a long time. Therefore, for me, the...
KEY TAKEAWAYS COVERED IN THE PODCASTMake sure you understand what your audience want so you can personalise your marketing more effectively. Use Alexa Flash Briefings to help cater for those that are using voice search to search online. Consider using Micro Influencers in your marketing strategy as we move in 2019 they’re going to become a much better investment than using larger, well-known influencers. Consider whether a chat bot is a great use for your business, it may be that you don’t need one. If your business relies on a location (a store, a salon etc) then you should consider looking experience marketing. How do people feel when they visit your business? How can you create more of an experience? Can you focus on the senses? How do you build a community around your business? 2019 will be the year of the community, so consider how you can build and nurture yours – no matter the size. User generated content is going to be a key way to create content in 2019. It’s more affordable and gives you a chance to share incredible and unique content, especially with Instagram.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Marketers in 2019 will be come more open and honest, making the digital world a more transparent place. Businesses that show this honest will become favourable among consumers. With that in mind, consider how you can become more vulnerable with your followers in 2019.HIGHLIGHTS YOU SIMPLY CAN'T MISSPrediction #1 More Personalisation – 04:25 Prediction #2 Voice Search – 06:40 Prediction #3 Data Privacy – 07:55 Prediction #4 Influencer Marketing – 09:08 Prediction #5 Transparency – 11:39 Prediction #6 Chat Bots – 13:50 Prediction #7 Marketing and PR Overlap – 15:11 Prediction #8 Experience Marketing – 16:48 Prediction #9 Community – 18:41 Prediction #10 Content – 21:50
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://teresaheathwareing.com/podcast/44-using-free-and-paid-facebook-memberships-to-grow-your-business-with-bella-vasta/ (Episode 44 with Bella Vasta) https://about.fb.com/news/2018/06/transparency-for-ads-and-pages/ (Facebook Transparency) https://www.youtube.com/watch?v=K3n_YU7CNSs&feature=youtu.be (How To Make An Alexa Flash Briefing)
Transcript below Hello and Happy New Year. This is the first podcast I’m doing of 2019 and I’m actually recording it on New Year’s Day because I was hoping to get more organized and do it over Christmas. However, you might be up to hear from my voice that it’s a little bit different because I’ve had a terrible cough and cold. If you’re like me what tends to happen is the minute I stop or slow down my body I don’t know what it does but basically it just goes “oh no I will make you ill” and it makes me then take time off. So my Christmas and my New Year were lovely but just a little bit under the weather which wasn’t so great but it did mean that I did stuff that I never do like I actually watched both seasons of The Handmaid’s Tale in about two days. I’m not kidding you literally back to back sat there all day all night for about two days and just watch that and it was amazing by the way if you are looking at something to watch. But I don’t normally do that because one of the things that I feel and get frustrated about is that I don’t have time for stuff like that. And what happens is I start watching it and I want to watch the next episode and the next episode and then I’m completely hooked and completely taken in by it. So for me I tend not to start even watching stuff like that or otherwise HOURS OF MY LIFE JUST GET ZAPPED up when I could be doing much more productive things. So anyway I’ve put this podcast off for as long as I could possibly leave it to try and get my voice back to some normality and it’s getting there slowly. Anyway, let’s get on with today’s podcast and it’s gonna be a good one because I’ve chosen the new year and obviously all the good stuff that kind of happens at the beginning of a new year to talk...
KEY TAKEAWAYS COVERED IN THE PODCASTStarting your own business is both down to tactics and your mindset. Make sure you understand what you’re doing when it comes to taxes, or if you’re hiring someone make sure you hire the right person for the job. You don’t to have an MBA or come from a family of business owners to be able to go it alone. You do, however, must have confidence and be able to network. You will experience naysayers along your route into working for yourself. They may not understand, but they will soon become your biggest supporters. It’s important to remember not to listen to everyone else. Do things for you. Find yourself a cheerleader that will help support your decision, offer you advice and that will cheer you on when you doubt yourself. If you’re going to be using a coach, find one that is the right fit for you. The first thing you need to do when you start your own business is think about what it is that you’re selling. Articulate what it is you want to do, so other people can easily understand. Next you need to define who it is your want to be your ideal customer, making it as specific as you can. Finally, you need to define what your why is. This will be the one thing that you keep going back to when you lose your way.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you take anything else from this podcast, it should be that it’s important to listen to your gut. If you know something isn’t going to be right, don’t do it – especially when it comes to working with clients. You have the freedom to choose who you work with, so use it.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Holly Knoll – 03:40 What are The Most Common Mistakes People Make When Setting Up Their Business? – 13:34 Who Can Run Their Own Business and Why are People Doing It? 17:24 Finding Yourself A Cheerleader – 25:40 3 Things You Should Work Through When Starting Your Own Business – 30:20 Loving Being Your Own Boss 42:25
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://teresaheathwareing.com/podcast/34-3-mistakes-i-made-when-starting-my-business/ (Episode 34) http://hollyknoll.com/ (Hollyknoll.com) https://www.instagram.com/hollyknoll/ (Holly Knoll Instagram) https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/0241958229 (Start with Why by Simon Sinek)
Want the Transcript - https://teresaheathwareing.com/wp-content/uploads/2020/08/Podcast-Transcript-45.pdf (click here!)
KEY TAKEAWAYS COVERED IN THE PODCASTIf your business depends on you being IN your business for it to run, you may want to consider the way in which your business runs. You must be able to take time off, whether it’s for a vacation or to spend time with a loved one, your business needs to be able to run without you. Facebook groups can be used as a sales funnel as often you’ll be able to buy a product that has a free membership to a broad group as a part of its benefits. From there, people may end up purchasing membership to your more exclusive and knowledgeable group. Guidelines are important, but don’t dictate as you may end up with a bad reputation. Before you start a group for your business, you need to understand your why. Planning your content and scheduling it in advance is essential to running a successful group. Use your free group to encourage members into joining you paid membership. Mention the topics you’ve covered, talk about them in the free group and show people that your paid membership is worth it. You’ll be putting more effort into this group, so showing people it’s worth their money is essential. Your Facebook icons on your website should go directly to your free Facebook group, not your Facebook page. Don’t oversell in your group. Although monetising is important, low hanging fruit is key. Consider using ‘pop-up groups’ for products and courses. These can be closed after they’ve been used and can encourage people to join your membership.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When you run a group, whether it’s free or paid for, you need to focus on providing valuable information. If end up just talking to your members or trying to sell to them, they’ll go elsewhere for their information. Monetising can’t be the only thing you use your group for.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Bella Vasta – 04:00 Running Your Business Without Being IN Your Business – 08:30 Starting A Facebook Group (And The Mistakes Bella Made) - 14:30 How Active Do You Need Be on Your Facebook Group? – 19:31 Going from A Free Facebook Group to A Paid Membership - 23:50 Getting People to Join Your Free Group – 28:36 Using Memberships as a Community - 38:46 Should A Free Facebook Group be Part of Your Strategy? – 42:50 Monetising Your Facebook Group – 45:50
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://jumpconsulting.net/ (Jump Consulting) https://twitter.com/bellas_pets (Bella’s Twitter) https://www.facebook.com/jumpconsulting (Jump Consulting Facebook Group) https://www.amazon.co.uk/Myth-Revisited-Small-Businesses-About/dp/0887307280 (The E-myth Revisited) Automatic Approval Software for Facebook Groups https://www.socialmediaexaminer.com/smmworld/register/ (Social Media Marketing World)
Transcript below Hello and welcome to this week's episode of the Social Media Marketing Made Simple Podcast and I am your host Teresa Heath-Wareing. It's so good to be here with me today and as always, I really appreciate you listening. I feel like the podcast is going from strength to strength, and that can only be thanks to you, my listeners. So thank you very much and please keep sharing if you think that it's something your friends, or family, or neighbours, or anybody randomly that you've met might like. I would love it if you'd share the podcast. It would be a great help to me. Also, as it stands, this episode is going out on Christmas Eve, so I hope you're all ready for Christmas and ready to take a well deserved break. But also, I hope you've been thinking forward to the next year, and what you've got planned, and what might come up because I know I always like to spend quite a bit of time doing this and thinking about what goals I would like to achieve the following year. Anyway, on with today's podcast episode, which is an interview with the super lovely Bella Vasta. Now, I really look forward to doing this interview because Bella and I talk about Facebook groups, and I...
KEY TAKEAWAYS COVERED IN THE PODCASTMarketing is changing all the time so it’s important to keep up. Attending industry events and networking opportunities is a great way to ensure you’re always up to date. It’s so important to be continuously learning. Whether it’s an online course, attending events or by following people who you feel you can learn from every day. People attend events for several different reasons. Whether it’s to learn something new, to make new connects or to network – there’s always someone who you’ll have something in common with. If you attend an event with a speaker that you want to learn more from, make the time to speak to them during the event. Even if you want to challenge something they’ve said, it’s important to have your say. Before an event, find out who the speakers are and connect with them on social media. Edit your profile before an event to include the event hashtag in your bio. That way, people can easily find you when they’re looking to see is attending! Try to attend all of the social events surrounding the events you are attending as it’s where people are more relaxed, and you can make the best connections.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Networking at events as a business or entrepreneur is vital to your business’ growth. It’s important to continue learning every day and learning from industry leaders is one of the best ways to do this.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Paul – 05:06 The Importance Of Attending Industry Events 13:00 Why Do People Attend Events? 15:56 How To Maximise An Event As An Attendee 28:16 MarketEdLive 2019 37:00
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://twitter.com/BizPaul (BizPaul Twitter) https://bizpaul.com/blog/ (bizpaul.com) https://www.gigantic.com/marketed.live-2019-tickets (MarketEdLive Tickets)
Transcript below Hello and welcome to this week's episode of the Social Media Marketing Made Simple Podcast. I am your host, Teresa Heath-Wareing. How are you on this fine day? I hope things are going well for you and you're having a good day. This week I have been batch recording, and like I said to you before, I'm trying to do this more often so that I can get ahead and make sure that all the podcasts are recording in time, that I've done the interviews, that the team have been able to do all the stuff that they do, because as I've mentioned to you before, recording and producing a podcast is hard work. There's a lot of work that we need to do for it. So I want to make sure that I get ahead and get these episodes recorded for you. I just have to say, I can't actually believe we're on episode 43. It seems to have gone so fast, and bearing in mind we've been doing it weekly, I can't believe we've been doing it for almost an entire year. I am loving the feedback. Thank you so much if you're listening, thank you so much for the people who reach out to me, I love hearing what you think, I love getting your responses, I love seeing you tag me in Insta Stories, and I love sharing those as well. So, if you are listening, then please do reach out and let me know. Let me share your posts on social media, because I love hearing from you, so thank you very much. This week I've had the absolute pleasure to interview and present to you not only an amazing marketeer, but also a very good friend. This week I am interviewing the super lovely Paul Ince, otherwise known on social media as BizPaul. If you're in the UK and you follow football, you might know that there was a footballer called Paul Ince, and therefore, when he first started on social media he actually ended up having lots of people follow him or try and communicate with him because they thought he was the Paul Ince that they were looking for, hence why I think he changed it all to BizPaul. Anyway, I met Paul quite a few years ago at a marketing event, it was actually Social Day, and it was a conference that we both attended, we both sat next to...
KEY TAKEAWAYS COVERED IN THE PODCASTThink about everything that went well in the year, and how they made you feel. If you need to, scroll back through emails and social media and make a note of everything good that happened. At the same time, make a note of the things that didn’t go so well. It’s also important to make a note of the things I loved in the previous year. These may be completely different to the things that went well, but it will give you a chance to see what you want to do more of in the year ahead. When analysing your metrics, think about money. What did your business earn? Did you achieve your goal? What services made you the most money? How many customers have you sold to? It’s also important to think about your social media numbers. How many followers have you gained? Has your engagement rate increased? How big is your email list? When thinking about next year, think about what you want to be reviewing at the end of the year. How do you want your business to look? What do you want your personal life to be like? What would you like to achieve? Remember to dream big as nothing is out of reach! Once you have thought of your goals, who do you need to be in order to make this happen? It’s also worth thinking about what you need help with in order to achieve your goals.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…No matter where you are in your business, the New Year is a great time to review everything you’ve done and set goals for the year to come. Think about monetary goals, social media goals and even personal goals that you want to look back on at the end of 2019.HIGHLIGHTS YOU SIMPLY CAN'T MISSReviewing The Year You’ve Had – 03:46 Metrics, Numbers and Stats – 08:15 Planning for Next Year – 12:57 Achieving Your Goals – 20:00
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODELink to Worksheet
Transcript below Hello and a really warm welcome to Episode 42 of the social media marketing Made Simple podcast. And I am your host Teresa Heath-Wareing. Wow I can’t believe we’re in December already and I feel like everything is starting to slow down. No one wants to do anywhere. Everybody just wants to get on with the amazing Christmas cheer and you know what happens in my business in December is because there’s a huge part of the business that deals with clients. Often the clients start to naturally want to wind down as well. Anything new. We don’t do until the following year or we don’t have any particular meetings coming up in December. So for my business typically December has been a quiet month which is no problem to me whatsoever because as you can imagine with the family and Christmas and my daughter breaking up it’s hard work trying to do of things so I am very grateful for the fact that December’s a little bit quieter. The other reason I’m super grateful is because in December I obviously like to review where this year has taken us what we’ve achieved and then look to next year and focus on where I want to go what dreams and aspirations I’ve got. So today I wanted to do a podcast episode that focused around this. I’m wondering have you already done this yet in your business or do you normally do this. Do you take time at the end of the year to really look at where you’ve come from what you’ve achieved and then make those amazing goals for next year. If you haven’t I highly recommend that you do. Because sometimes we forget what we’ve done and we always focus on like the last thing and if the last thing was particularly great or you know wasn’t as good as you would hope. Then maybe you’ll be feeling like you know what this year hasn’t been what I wanted it to be. But actually you know I can’t remember what happened two weeks ago let alone back in March or June or whatever. So it’s really good to review where you’ve come from and then let’s look forward. As you know I am a big fan of making goals and plans and dreams and having a real focus of where I want to take my...
KEY TAKEAWAYS COVERED IN THE PODCASTTwitter is a great platform for those that don’t consider themselves a writer and it teaches you to be concise and straight to the point. When creating posts for multiple social media platforms, try creating one for LinkedIn first so you cut down any unnecessary characters when it comes to using the 280-character limit on Twitter. To comply with the new rule, a great way to share the same tweet over and over is to continue retweeting it. Doing so won’t break Twitter’s guidelines and will mean your tweet is seen by even more people. Whilst Twitter doesn’t want your tweets to look like spam, large scheduling tool companies have confirmed that having the same tweet going out once or twice a week will not go against Twitter’s new rules. If you’re not on Twitter as a business, you are missing out. If you want to connect with people in your industry, Twitter is one of the easiest platforms to do this. Even people at the top are directly on Twitter for you to connect with. Twitter is platform where people join to build meaningful relationships. You can find the people you want to reach and follow them, engagement with them and even include them in tweets you want them to see. When someone sends you a tweet, try sending a video reply, this way you can reply exactly as you would in person. If you don’t want to reply via video, try using images of GIFs to keep it fun! Twitter is all about making connections and talking to people, so you don’t need to be strict with your content. Instead, have some fun and show your personality through video.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…As Twitter is a platform that is designed to encourage conversation, regardless of what your business does, going out there and talking to people is a great way to make valuable business connections.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Madalyn Sklar 04:00 What Madalyn Loves About Twitter 09:00 Using the 280 Character Limit To Its Full Potential 11:55 How To Be Seen On Twitter Without Breaking The New Twitter Rules 15:20 Why Should Businesses Use Twitter 23:13 Why You Shouldn’t Use Auto DM’s On Twitter (And How You Should Reach Out Instead) 29:00 Using Video On Twitter To Be More Personal 31:11
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://twitter.com/madalynsklar?lang=en (Madalyn Sklar Twitter) https://madalynsklar.com/ (Madalynsklar.com) https://madalynsklar.thinkific.com/courses/twittersmarter-master-class (#TwitterSmarter Masterclass)
Transcript below Hello, and a very warm welcome to this week's episode of the Social Media Marketing Made Simple podcast. I hope wherever you are in the world, you are having a lovely day. In this week's episode, we're going to be talking all about Twitter. Okay, if you're not a Twitter fan, please don't turn off, 'cause I promise you you're going to want to listen to this interview. I got to interview the super lovely Madalyn Sklar, and she is a huge Twitter fan, and has been for ages. She often speaks on Twitter, she does Twitter chats on Twitter ... I'm going to say "Twitter" a lot in this episode, I know it. And she also has her own podcast, where obviously she talks about, you guessed it, Twitter. Anyway, she is a font of knowledge as to why Twitter's good, why businesses should be on there, why you should actually include it within your social media and marketing strategy. Now if you've listened to me for a while, you're going to know that I actually love Twitter. I used it an awful lot. I'm not going to say I'm as active now as I have been, because I do love Instagram; I do find myself spending a lot of time doing Insta-stories, because I just particularly like that platform at the moment. However, I always go back to Twitter; I always make sure I'm still active, even if I'm not as active as I was. I can honestly tell you, I have built my profile and found clients through Twitter. I've developed relationships, and I've had
KEY TAKEAWAYS COVERED IN THE PODCASTCanva is a free tool (with a paid version) that allows you to create social media graphics. With pre-loaded templates that are tailored to each social media platform, this is one of the most useful tools you can use to create engaging images for your socials. From an agency point of view, Content Cal is a great platform as it allows you view your content as a grid. It also gives your clients the option to view and approve posts before they go live. Social Bee is a social media scheduling tool that has a lot of different functionalities to help you schedule engaging post. Whilst it is not the simplest tool to use, the functions it offers more than make up for it. A Color Story is a great app for image editing as it allows you to have more control over the images (more so than editing within the Instagram app), and you can save filters to create to a more consistent feel. If you like to plan your Instagram feed in advance, Preview is a great app that allows you to do this. For royalty free images that can be used in social media posts, try Unsplash, Pixabay and Pexels. Biteable is an online program that allows you to create videos using stock video, your own videos, images and text. Mailchimp is a great email marketing service for people that have not done email marketing before as it’s simple. For those looking for a little more, Drip is another great option. If you’re looking for a complete service, try Infusionsoft – especially when it comes to automation and ecommerce.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…No matter what business you’re in, there’s a tool or system out there that can make your life that little bit easier.HIGHLIGHTS YOU SIMPLY CAN'T MISSContent Creation Tools 03:52 Social Media Scheduling Tools 06:52 Instagram Tools 09:05 Free Stock Image Tools – 11:35 Video Creation Tools 12:30 Email Marketing Tools and Platforms 13:42 Landing Page Tools 15:50 Other Helpful Tools 16:30
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEFor more information on the resources mentioned, visit the following links: https://www.canva.com/ (Canva) https://buffer.com/ (Buffer) https://www.contentcal.io/ (Content Cal) https://socialbee.io/ (Social Bee) https://acolorstory.com/ (A Color Story) https://thepreviewapp.com/ (Preview) https://apps.apple.com/us/app/cutstory-for-instagram-stories/id917630934 (Cut Story) https://unsplash.com/ (Unsplash) https://www.pexels.com/ (Pexels) https://pixabay.com/ (Pixabay) https://biteable.com/ (Biteable) https://wave.video/ (Wave) https://mailchimp.com/ (Mailchimp) https://www.drip.com/ (Drip) https://keap.com/ (Infusionsoft) https://www.leadpages.com/ (Leadpages) https://www.manageflitter.com/ (Manage Flitter) https://www.rev.com/ (Rev) https://trint.com/ (Trintv) https://aws.amazon.com/ (Amazon AWS S3)
Transcript below Hello and a super warm welcome to today’s episode of the podcast. How are you? I hope you’ve had an awesome day and things go well and you’ve been productive. I always love hearing from listeners and hearing what their businesses do and how I can how and the kind of information they want. So always feel free to reach out to me come and say hi come and drop me a dm in Instagram or somewhere else and I would love to hear from you. I’d love to hear how you use the podcast and what sort of things you would like to see in future. And you know what the other thing I’d really like to hear from you is who do you want me to interview? Who do you think is a great podcast guest? Now I have been super lucky to have some phenomenal guests on the podcast so far. I’ve got yet more lined up for you. I seem to be doing a lot of interviewing at the moment which is brilliant. And talking to the most fascinating interesting and knowledgeable people. But I would love to hear your recommendations of who you think would be a really good podcast interview who you want me to bring on to share their knowledge...
KEY TAKEAWAYS COVERED IN THE PODCASTIt's okay to be the person that has all the ideas, but who struggles to put them into fruition. It’s okay to be good at carrying out ideas, but awful at coming up with them. It’s okay to stop doing things you don’t want to do. Instagram is the most engaging social media platform as the app makes it easy for people to interact and engage with you easily. The swipe up feature on Instagram stories isn’t as people think it is it is not a traffic driving platform. This means it’s better to focus all your interaction, content and engagement within the app itself. Growing your following on Instagram takes completely clarity other who you want to follow you. Once you know who you want as a follower, you’ll know what content you need to post. It’s important to engage more than you post. This includes engaging with people in the discover tag and engaging with them – almost like a virtual tap to say, ‘I’m here!’. When using Instagram Stories, it’s important that your stories have a beginning, middle and end. Often the pictures that generate the most engagement are the pictures that feature you and although it may seem scary to share yourself on your feed, it gets easier the more you do it.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Above all else, it’s better to have 500 followers that engage with you and care about what you post, rather than 10,000 followers that don’t want to follow you at all.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Tyler and his story – 03:40 Don’t overwork yourself – 15:05 Tyler’s start on Instagram – 19:20 Growing your Instagram following - 22:30 Success with Instagram Stories – 28:00 Creating amazing Instagram content – 31:30
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://www.instagram.com/tylerjmccall/?hl=en (Tyler J McCall’s Instagram) https://www.tylerjmccall.com/ (Tyler J McCalls’s Membership)
Transcript below Hello, and a super warm welcome to this week's episode of the podcast. As always, I am your host, Teresa Heath-Wareing. I hope you've had a great week, and it's been super productive. After my last week's episode, it was all about driving forward and trying to take action. I'm really interested to hear from some of you who have mentioned the sorts of things that you have done to drive your business forward. Super excited about that. If you haven't yet let me know, then please come and find me. I'm mostly around Instagram a lot, but on all the platforms. Come and connect, and tell me how you're getting on, and what your big amazing plans are for the rest of the year. Today's episode I am interviewing the super lovely, Tyler J. McCall. If you've not heard of him, he is an Instagram and Social Media Marketing Strategist Coach for creatives and online business owners. He teaches students how to use Instagram with intention, to grow their community online, and grow their business. Tyler focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans. Drawing from his 10 years experience in non-profit marketing, and management of a community organisation, he's taught thousands of entrepreneurs and managed dozens of Instagram accounts since getting into the online marketing game back in 2015. Tyler is based over in Chicago, and lives with his partner Eric. Today's episode is a really good one. We had such a great chat. He has a great story to tell. Some really big things happened in his life, and quite sad things that made him reassess where he was with his business. Overnight, he fired all his clients. As I have a business or part of the business that has clients, boy could I understand how terrifying that would be. But anyway, his story is so good he fired his clients, and he started the online membership that he now has today. How his business has grown has been phenomenal. He also then shared with us some great tips about Instagram. He walked us through why he thinks...
KEY TAKEAWAYS COVERED IN THE PODCASTWhen running your own business, it’s important to take time out and think about to motivate yourself, manage yourself and keep yourself in the right mindset. Surround yourself with people who are like the person you want to be. Sometimes you may over estimate what you can do in a day, but it’s important not to under estimate what you can do in a year. Even though it’s coming up to the end of the year, it’s important not to slow down. There’s still time to launch a new service, release a new product or do something amazing before 2018 is over. Vision boards are an incredible tool for those that like to visualise their goals, especially when you get to the point of being able to cross something off and say ‘yes, I’ve done that!’. Not everything on your vision board must have a deadline. Keep your vision board in a place where you will see it everyday and be reminded of what you’re working to achieve. If don’t have a vision board or you’ve not thought about creating one before, go for it. Make your goals as wild as possible and dream bigger than you’ve ever dreamed before. Make your vision board as realistic as possible by printing out pictures of what you want and physically sticking them on there.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Even though you may have a vision for your business and you know what you want your business to look like, you need to be the entrepreneur your business needs you to be. Behave how your future business needs you to behave.HIGHLIGHTS YOU SIMPLY CAN'T MISSMotivating yourself in business 03:35 Powering through the last two months 06:40 The importance of having a vision board 08:13 What’s on my vision board 10:58 Tips for creating your own vision board 18:30 My goals for the rest of the year 20:45
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://www.youtube.com/watch?v=ekPGf3QeBlE (My TEDx Talk) https://thwmarketing.lpages.co/social-circle-waiting-list/ (Wait list for my new course)
Want the Transcript - https://teresaheathwareing.com/wp-content/uploads/2020/08/Podcast-Transcript-38.pdf (click here!)
KEY TAKEAWAYS COVERED IN THE PODCASTSmall businesses are where the passion is, and that’s who people want to spend their money with. It’s no longer big companies and high budgets, so everyone has an equal chance. Tell your personal story with social media and people will want to buy from you. People that are listening to speakers want to be a part of the conversation. They don’t want to be talked at, but instead brought along on the journey with you. It’s not about knowing your audience and knowing your subject matter, its about conveying things in way that makes people want to listen, learn and do. Whatever you’re doing in store or in person, you need to do online. Tell stories, care and show you’re interested in your clients and customers. 3 out of 4 people would rather buy into an ‘experience’ than a product, so tailor your website and social media to reflect this. Limitations inspire creativity. It’s important to have good relationships with people to help grow the speaking side of the business. The more times you speak, the more speaking gigs you will get. Put yourself out there and be willing to immerse yourself into events to show your worth. Own everything that makes you a success.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although it may not seem like it, digital marketing and social media creates a level playing field for both large and small businesses. You don’t have to have big budgets to succeed where it comes to marketing as it’s all about telling your story and focussing on where the heart is.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Brian Fanzo – 03:50 Tell your story with marketing – 14:00 Brian’s story and how he got started - 20:09 Being a natural on stage 30:30 Being the same person offline as you are online 37:30 Growing the speaking side of your business 44:00
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://www.isocialfanz.com/ (iSocialFanz) https://www.isocialfanz.com/podcast (Fomo Fanz) https://www.isocialfanz.com/smactalklive (SMAC Talk) https://twitter.com/iSocialFanz?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Brian Fanzo Twitter) https://www.instagram.com/isocialfanz/?hl=en (Brian Fanzo Instagram)
Transcript below Hello and welcome to episode 37 of the Social Media Marketing Made Simple Podcast and as always, I am your host, Teresa Heath-Wareing. This week there's gonna be no hanging about, we're gonna jump straight into it, because I am batching content right before I go to the States. I'm heading off to California and Laguna Beach for a conference, so I'm trying to get ahead. By the time this airs actually I'll be back, but I'm trying to get ahead, get these podcasts recorded so that I can then relax, maybe, for a little bit while I'm in California. So the inspiration for today's episode is all around how we're standing out in a really noisy environment. Social media world in particular is very noisy. There are a lot of people that do it, there are a lot of people that do what I do, lots of people trying to build their businesses, and I'm sure in your world, unless you're in a real niche area, there are also lots of other people that are trying to do what you do. Back on episode 26, which we'll link in the show notes, we talk about the five tips of building a personal brand, which if you're trying to stand out in a noisy industry, building a personal brand can be a great way for you to do that. And one of the areas we looked at when we talked about the ways to build your personal brand was speaking, and how if you're willing to speak and put yourself on stage, this can really help you stand out. Now personally, I love it. I know it's not for everyone, I know some people ... I think there's a stat that more people would be willing to bungee jump than speak on stage, I think. I could have just made that up. Anyway, I love speaking and it's an area that I wanna grow in my business. That's why I was so excited to interview today's...
KEY TAKEAWAYS COVERED IN THE PODCASTFor every email you’re putting out there, think of a wide range of different email subject lines you use. They need to either peak someone’s interest or provide a question or statement that will make people want to read on, or that they can relate to. Try to avoid using clickbait. Think about how you capture your data and do a regular check to see if you can correct any errors you see - once you have done this you can personalise subject lines to grab attention. Consider using emojis to make your email’s subject line stand out in someone’s inbox. Preheaders give you a chance to add a little bit more detail to your header to draw people in and encourage them to open your email. Your customers don’t want to know about what you’re doing, they want to know how you can help them so focus on that in your emails. This can be done using questions, by identifying with them and by addressing a problem they might be having. Rather than worrying about the length of your email, instead consider highlighting the stuff in your emails that are important. Whether this is by bullet points, bold text or by sectioning it off – draw people’s attention to the most important bits is vital. All emails should have a call to action as each and every email you send should have a overall purpose. Try to limit it to one CTA per email, as it’s easier to track when it comes to looking at click throughs.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although it’s impossible to say what will work for one person or the other, testing these methods is a great way to find out find out what is best for you and your email marketing strategy. Test each method, carry out AB testing and create a strategy that best suits you.HIGHLIGHTS YOU SIMPLY CAN'T MISSMethod #1: Your Subject Line - 02:56 Method #2: Get personal – 05:25 Method #3: Use emojis - 06:36 Method #4: Add a preheader to your email – 07:27 Method #5: Focus on them and not on you – 09:57 Method #6: Think about the length of your email – 11:28 Method #7: Calls to actions – 12:45 Method #8: Have a PS. on your Email – 14:18
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://teresaheathwareing.com/podcast/32-email-marketing-101-tips-and-tricks/ (Social Media Marketing Made Simple Episode 32) Transcript below Hello and a very warm welcome to this week’s episode of the podcast. I’ve spent the last few hours batching content for the podcast and trying to get ahead. I always say this I don’t always manage getting ahead but I have to now because I have changed my process a little bit. Not that it will affect you as a listener. It just it affects us internally in terms of who does what and who is managing what part and therefore it means I have to become more organized which is a good thing. So I will try my hardest because I know I’m sometimes not so great at being organized in this department. This week. It’s the same episode and as with all the solo episodes I have crammed it full of great tools and tips and strategies for you to use in your business. And actually this is almost like a part too if you remember back in Episode 32 just a few weeks ago I talked about the tips and tricks with email marketing. But it was mainly focused around what systems to use how consistent you should be. What’s the difference. Between HTML and text only emails so if you haven’t listened to that episode it’s well worth going back because it’s a real kind of helps you either review where you are. Gives you some options or if you’re getting started then it kind of is a great place to start. But today’s episode was going to be kind of following on from that episode. Were still talking about email marketing but today I’m going to walk you through my 8 tried and tested methods to get your emails opened and then read. Because let’s face it that is the whole point of doing email marketing. You spend your time crafting the email coming up with the...
KEY TAKEAWAYS COVERED IN THE PODCASTSocial media allows you to research and build relationships before you meet people, so if you do encounter someone for the first time you already have a bit of a background relationship to build on. Don’t focus on how well you can do your job, instead think about your goal and how you want people feel about you when you’re not in a room. What matters the most is the value and excitement that we bring to the people you are connected with. Livestreaming gives you the best opportunity to be yourself and engage with your audience through conversation. Livestreaming is not just about the broadcaster, but the conversations you have with your audience who help shape the conversation as you go. Although social media gets a lot of negative press, there are so many positive elements that people forget. It’s about that personal, one to one conversations that are important to you and your business. Your social media following is not the be all and end all. It’s about the depth and complexity of the relationships you’re building with people. How many people think you are the reason they love the internet?
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Don’t be afraid to go live as when you’re live streaming it’s not about you and your business anymore, it’s all about your audience. Interact with them, have conversations and let them lead the stream.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Chris Strubb – 04:06 Building relationships on social media – 07:09 Being the best at what you do – 11:52 Bringing value and excitement to the people you’re connected to – 13:10 50 States in 100 Days - 15:01 Live streaming, its’ not so scary! – 30:41 One to one conversations on social media – 38:08 Followings are not a binary thing – 49:00
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://www.amazon.co.uk/50-States-100-Days-Book/dp/1483594726/ref=sr_1_1?s=boo (50 States in 50 Days by Chris Strubb) https://academy.teamstrub.com/ (Chris Strubb Courses) https://www.teamstrub.com/ (Chris Strubb Website)
Transcript Below Hello there and thank you so much for joining me for episode 35 of the podcast. I am your host, Teresa Heath-Wareing. Really glad to have you here with me today, as I am always. It's so nice to think that you might be going about your day, or walking the dog, maybe getting ready in the morning, and you're listening to me talk, so thank you, I really do appreciate it. I normally ask this right at the end, and then I did some research the other week, and I stupidly, I don't know why I thought this, because actually this shouldn't surprise me in the slightest, but obviously you have a drop off throughout the podcast. Depending on the type of podcast it is, what it's about, some people don't listen all the way to the end. Which, like I said, if you asked me that about videos that are online, or anything where someone has to engage, I would say obviously that makes sense. For some reason I forgot that this might happen on the podcast. Normally at the end of the podcast I ask you so nicely if you would be willing to give me a five star review on iTunes, and not to forget to hit the subscribe button. Obviously there is a percentage of you that either when you hear the podcast wrapping up you kind of think, “Yeah, okay, we're done now.” Or people that just don't get to the end. I'm going to get it in early, and I'm going to ask you if there's any chance you wouldn't mind, I would be so very grateful if you could possibly give me a five star review as this obviously helps the exposure of my podcast. Also, if you hit the subscribe button, then you'll make sure you don't miss an episode. Anyway, sales pitch over. I apologise. Today I'm bringing you another interview, and I'm really excited about this interview, because actually I don't know about you, but often I find that social media gets a lot of bad press. Obviously there are a lot of concerning things that...
KEY TAKEAWAYS COVERED IN THE PODCASTEveryone has a story. Everyone has to start somewhere. It’s important to remember that the greats in the world weren’t always that way. It’s all about growth! Sometimes, when disaster or loss happens, we have to shift our focus onto what makes us happy and fulfilled. Loss can also cause us to create our own path. My divorce led me to quit my current job out of dissatisfaction and start my own business which led me to where I am today. Be careful when choosing your business name. Using your own name could cause further consequences later on. It’s important to put thought into your business. You need to understand your goals, your services, your mission, etc. This allows you to be strategic and more fulfilled in your business. You don’t have to say yes to the things you hate to do. Think about your future. What processes or rules will you put in place for when you begin to grow? It’s easier to do this now than change your current processes in the future.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You’ll have people who don’t understand what you’re doing. Your own family might question your decision to start your own business. Find those people who will inspire you such as mentors or those knowledgeable in the industry. Find those individuals who will be excited about what you want to do, instead of those who question your abilities.HIGHLIGHTS YOU SIMPLY CAN'T MISSI never wanted to run my own business – 05:03 No money, no help and no job – 11:33 Mistake #1: I used my name as my business name – 13:16 Mistake #2: I didn’t think about my business – 17:14 Find people who inspire you and lift you up – 21:01 Mistake #3: I didn’t futureproof – 23:08
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://www.amazon.co.uk/dp/B000RO9VJK/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 (The E-Myth Revisited)
Transcript below Hello and welcome to Episode 34 of the social media marketing Made Simple podcast and I am your host Teresa Heath-Wareing. So tell me how is your day going. I hope it’s good and productive and you’re achieving great things. You might listen to this on a Monday which means you’re at the start the week. Or you could be through the week. But wherever you are I hope things are good for me it’s been a great week. I started off not so great if I’m honest. Monday was a little bit quiet and I didn’t really feel in the mood to do much. Do you ever feel like that and do you think you want to shake yourself and be like C’mon you’ve got stuff to get on with. But sometimes your mind just isn’t in the game. So Monday started off like that for me. However it’s Mayfair’s day and I’m feeling so much happier about it. I’ve done some great things this week. I’ve recorded a great podcast interview yesterday which is going to be out next week with Chris Strub that’s going to be read exciting. Then later on today I’m recording another interview with the amazing Brian Fanzone. So I’m super excited about that. So we’ve got some really good content coming up for you. The other thing that’s super exciting that’s just happened today is I’ve just been sent the first version of the Ted x talk I did. Oh wow. I couldn’t wait to watch it. Now normally when most people see themselves back on camera and this includes me you kind of really critique yourself and you look at yourself and you think oh god was like pulla face or do that or be like this. But actually the Ted x experience was so amazing and so exciting watching it back. All it did for me was made me think What an amazing day that was. I am so excited to get this aits you know as it stands at the moment it might be different when the podcast is life. It’s not ready to be shown to the general public. When you do at. Now I know a little bit about it. There are an awful lot of rules that the licencee and the organizer has to conform to and one of those rules is that obviously everything has to go through tax and Tadd first. So
KEY TAKEAWAYS COVERED IN THE PODCASTA lot of brands are educating their prospects to share their authority and knowledge prior to asking them to purchase or sign-up for something. Online courses help you offer more content than you can via any other medium. You can use videos, audio, quizzes and more. Anyone in any industry can create and use an online course! Hula hoopers make online courses. Those who are experts in Excel use online courses. They truly are for anyone! Your social media strategy will differ depending on the platform you use. Instagram might be a bit more laid back versus Facebook, and even more laid back than LinkedIn, which is a bit more formal. Content is incredibly important, but it doesn’t work if no one sees it. That’s where social media comes in. To easily curate your content, create a content plan that’s easy to follow. Decide what type of post you’ll make on each day. This makes it easy to create content, generate ideas and curate simply. When you’re taking a blog and repurposing it, use Easel to make all of your images. It allows you to duplicate it into any social media dimension easily.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It’s never about us, it’s about the people we’re serving! Focus on the customer above all else, no matter what it is you’re doing. Whether it’s creating a course, marketing your business or posting on social media, put your customer and their needs first!HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat industries can benefit from online courses? – 08:00 How online courses are disrupting education – 11:54 Rob’s background in digital marketing and social media – 16:37 Social media is a big part of any marketing strategy – 21:18 It’s all about the customer, always – 27:40 How to generate social media ideas – 36:08 Using and repurposing existing content – 40:08
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://www.thinkific.com/ (Thinkific) https://teresaheathwareing.com/podcast/25-why-and-how-to-repurpose-your-content-to-maximize-its-potential/ (Episode 25: Why and How to Repurpose Your Content to Maximize Its Potential) https://www.easel.ly/ (easel.ly.com)
Transcript below Hello, and welcome to episode 33 of the Social Media Marketing Made Simple Podcast, and I'm your host, Teresa Heath-Wareing. I hope you have had a great day, whatever you're doing. And if you are looking for a podcast that helps you understand social media marketing and how to use it for your business, as well as other tips and tools and tricks and strategies around running a business, than you are in the right place. Now, this week we are doing another interview, which is really cool. And I am really pleased to introduce to you the lovely Rob from Thinkific. Rob and I met in San Diego back in March when we were attending Social Media Marketing World, and I managed to get some time with him and the Thinkific team and have a breakfast, which was really, really lovely. And I decided back then it would be great to get them on the podcast and great for them to, not only talk about the online platform that they have, which is Thinkific, where you can basically build a course online for free. They have a free version of their platform, but also one of the things that they do really well is they do really nice social media. I love the way that they are able to be very personable, considering they are a platform. And sometimes that can be quite hard to do, but they do a really good job with their social media. So I wanted to get Rob on for two reasons. One, because I love their platform and it's a great platform for you to look at if you want to do an online course. And two, because I love how they do their social media. So Rob is part of the Thinkific marketing team, and in July 2016, he joined Thinkific in the support and onboarding team. And then he moved into marketing. And [inaudible 00:02:07] managers Thinkific social media and community channels. We had a great chat about
KEY TAKEAWAYS COVERED IN THE PODCASTEmail marketing should still be a priority. Although we can market on social media, we’re posting on borrowed ground that doesn’t belong to us. If the platform disappeared tomorrow, you’d lose your following. Once an email is on your email list, it belongs to you. If you send an email to your list, you can expect an open rate of 30-50% depending on your list. On Messenger, the open rate is between 70-80%. However, the reason that rate is so high is that people aren’t used to it yet. This is why there’s still a place for email. You need to be sending marketing or newsletters through a proper email provider, not just Outlook. Plus, you need to provide an opt-out. MailChimp, Drip and Infusionsoft are great options that offer opt-outs automatically. HTML emails often cause email providers to see them as a bulk email. This can cause delivery rates and open rates to decrease. Text-based emails work and are better for producing increased open rates. Keep your emails consistent. At least once a month is a good minimum.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You should always be adding value to your recipient’s lives through your emails. Tips, ideas and strategies are a great place to start! Obviously, a strong call to action is a must. However, start by adding value and then attempt the sale.HIGHLIGHTS YOU SIMPLY CAN'T MISSIs email marketing still worth doing? – 05:30 Open rates in email compared to Messenger – 07:15 Collecting email addresses for your list - 09:10 Best email platforms for your list – 10:44 HTML or text only? – 11:42 Always add value to your emails – 18:42
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://teresaheathwareing.com/podcast/6-5-tried-tested-strategies-build-email-list/ (Episode 6: 5 Tried & Tested Strategies to Build Your Email List) https://mailchimp.com/ (MailChimp) https://www.drip.com/ (Drip) https://keap.com/ (Infusionsoft)
Transcript below Hello, and welcome to episode 32 of the Social Media Marketing Made Simple podcast, and I am your host Teresa Heath-Wareing. I hope you're having a great Monday, if you're listening to this as it comes out on Monday. Or whatever day it is that you're listening to this, I hope you're having a good day. So this week I've been out and about, I've had a bit of a busy week, and I've attended Marketed Live, which is an event here in the UK. It's an event aimed at, obviously, marketers and people who work in social media, and they have some great speakers talking all about various different things to do with the future of marketing and social media. And it kind of got me thinking a bit about, do you attend many conferences? I know in this digital world we live in, it's amazing that you can be, I don't know, cooking dinner in Australia and listening to my podcast, phenomenal what a world we live in, and how amazing it is that if you want to learn anything, you can just go online and learn how to do that thing. But sometimes I honestly think that it's worth having that one-to-one interaction with human beings in the same place. Because actually, not only is it great to see the speakers and connect with them, but also it's so good to meet other people in your industry, like-minded people who you can talk through things, who you can share ideas with. So it was a really lovely event and I was really glad I attended. But I understand it takes a couple of days at the office, you got to pay to get there, you got to pay for the events, so it is a big investment in your time, but I do genuinely think it's a worthwhile investment. And actually, if you get the tickets early, and I know Marketed Live have already released the 2019 tickets, if you get them now before they announce their speakers and get closer to the event, you can actually get these at a really low cost. So it's the same with all events, but I would definitely have a look at that one. So the other thing I've been thinking...
KEY TAKEAWAYS COVERED IN THE PODCASTContent marketing isn’t an overnight success. However, it doesn’t have to take years like you’ve been told. It’s only long-term if your content is boring and you’re the same as everyone else. Sometimes, it isn’t enough to be yourself in content. It takes being different and standing out to make a difference and to grow. Consistency is key with marketing. Create an amazing idea and be consistent in always improving. However, don’t consistently do something that isn’t working. Be consistent with what IS working. Pushing yourself out of your comfort zone is a great tool for marketing. Test the waters using your Instagram story or social media first to see how it’s received! What piece of content got the best reaction? Milk it. Use it again and create something new out of it! For bouncing ideas around as a solopreneur, find an accountability partner or get involved in a mastermind group.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You have to be different. Don’t be afraid to break the mold and do things others won’t expect. There are so many marketing services out there, so it will take something new and unique to make it all work. The moment you stand out, the quicker you grow.HIGHLIGHTS YOU SIMPLY CAN'T MISSContent marketing isn’t a long-term strategy – 12:13 The remarkability trifle -14:44 How to test your ideas with reaction spikes – 22:04 All about Andrew and Pete’s very first event Atomicon 2019 – 45:52
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://www.andrewandpete.com/ (Andrew and Pete’s website) Find Andrew and Pete on:https://www.facebook.com/andrewandpete (Facebook) https://www.instagram.com/andrewandpete/ (Instagram) https://twitter.com/AndrewAndPete (Twitter) https://www.youtube.com/user/andrewANDpeteTV (Andrew and Pete TV) https://www.atomicon.co.uk/ (Atomicon 2019)
Transcript below Hello and welcome to episode 31 of the Social Media Marketing Made Simple podcast. I am your host, Teresa Heath Wearing. I am so glad to have you here with me today. I am now at the end of September, where we have focused the entire of September on interviews, on bringing you amazing guests. Today, to round off, I have not disappointed yet again. I have got a fantastic guest for you today. Now it's not to say that after this week, we're not doing guests anymore, that's not the case at all. We're going to mix things up. So there's going to be episodes with me that are solo episodes, and then we're going to have yet more amazing interviews. I still have some amazing people lined up coming soon. But I just wanted to really kickstart the interviews, as I had done none since starting the podcast. Hence, why I decided to dedicate an entire month just to giving you amazing guests. Today, I've not got one, but two amazing guests. I am so privileged to not only have them as guests on the podcast because they're amazing marketers, but that I am lucky enough to have them as friends. So in today's podcast, I bring you Andrew and Pete. It's like I need to fanfare again, I want to do this on every single one. I am definitely going to have to get that kind of sound clip that plays when I mention someone's name. So if you haven't heard of Andrew and Pete, they are the funnel content marketing duo who help business and brands get faster results from their content. They have a weekly YouTube show, and they run one of the UK's leading content marketing membership communities called Atomic, where they bring people in every single month to teach their audience various different things to do with marketing and social media, and content. I was lucky enough, not so long ago, to do a lesson for them all about webinars and converting people from an email to a sale. So that was great. So they provide some great content within their membership. They've also written two books, the Hippocampus, and Content Mavericks. They regularly keynote internationally at conferences around the...
KEY TAKEAWAYS COVERED IN THE PODCASTBecoming an entrepreneur often takes work. If you’ve fallen into your own business and need help owning your new entrepreneurial endeavor, that’s totally ok. A coach is a brilliant investment to help you work on you as an entrepreneur. The imposter syndrome is real for all entrepreneurs. “Who the heck am I to do this?” is a common question and a barrier to break through. Flip the script on this and ask, “Who am I not to do this?” Facebook Ads are still the most cost effective and efficient social media advertising platform available today. A successful Facebook Ad requires you to know your audience, to understand your offer, to create the right copy, to choose the right image, and more. You need to know the fundamentals of marketing! If you’re just starting out in Facebook Advertising, start with just $10 a day for 7 days. Test it, see how it works. Then run another one for $10 a day for 7 days. Compare those results. Keep testing until you find something that connects, then put money into it. You need to remember the full funnel tied to your ad. Remember to think all the way through your funnel to ensure the messaging remains consistent throughout. This consistency is what is necessary if you want higher conversion rates. When you’re going for a conversion-based campaign, the algorithm wants you to go after a larger reach. You need to allow your ads to run for at least 3 days for the algorithm to figure out your ad. This is part of the “learning phase.” To be in this space, showing up on camera is important. And being consistent is important. Anxiety is a real thing when showing up on camera, and even when running your own business. It takes a lot of work to keep it under control! Remember that what you’re doing is offer help to those who need it. Use that focus to put your ego in check and keep perfectionism at bay.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Paid advertising is an art. You don’t need to start out with a lot of money, but you do need to test it and commit to it. Those who commit are the ones who succeed. And remember that commitment doesn’t require perfection. All you need to do is commit and follow through on a consistent basis. Get your stuff out there!HIGHLIGHTS YOU SIMPLY CAN'T MISSA bit about Rick’s path to online advertising – 06:40 The accidental entrepreneur – 14:23 Why Facebook Ads is the right thing right now for Rick – 18:37 What most people get wrong in Facebook Ads – 21:16 You can advertise on Facebook for very little money up front – 25:37 The best part of Facebook Ads – 30:00 Facebook Ads are part of a larger process – 35:13 Facebook’s AI: “The Learning Phase” – 41:32 Perfectionism, life on camera, and more – 45:15 Getting personal is hard, but worthwhile – 55:16
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://rickmulready.com/ (RickMulready.com) https://rickmulready.com/category/aoobpodcast/ (The Art of Paid Traffic podcast) https://www.facebook.com/rmulready (Rick’s Facebook page) https://www.instagram.com/rickmulready/ (Rick’s Instagram page)
Transcript below Hello, and a super-warm welcome to this week's episode of the podcast. I hope wherever you are in the world, you are having a great week. Actually, saying that has reminded me ... Because, this week, I was talking to one of my listeners on Facebook Messenger, and she was asking me whether I knew what kind of split I had between the UK and America. And I wasn't sure, because actually I wasn't sure where I could find that kind of information. And she really kindly put me in touch with a friend of hers that knows a bit about podcasts, and also was able to give me a link to somewhere where I could see the kind of breakdown I had. It was so cool, I have to say, to look at it and see that I'd got people listening in America, Australia, obviously here in the UK. It's just so nice to think that you put some content together, you work really hard on it,...
KEY TAKEAWAYS COVERED IN THE PODCASTStarting an online business or creating a course must be done in baby steps. Don’t just take a jump. Make short-term goals. In this business, you must be able to pivot and make changes on the fly to keep your business relevant. Start with six-month goals and work up from there as you get more comfortable. Creating a course is stressful for a short amount of time, but there is a light at the end of the tunnel. Find the light and stay motivated. Keep a project plan with a tool like Asana so you can keep track of your tasks and progress. When you reach a goal, celebrate! It’s important for you and your team (if you have one) to celebrate those milestones. To start, get in the trenches and learn all you can about your target customer. Create surveys to discover what people need. Take some time to understand your promise. What is your promise, and can you really deliver it to your customer? If so, this is where your course is born. If you’re just getting started, try to create the course first and then market it. Creation and promotion are two separate beasts. Keep your course simple at first and get fancy later. Your customer will care more about the content and knowledge than they will about whether you’re using fancy video all the time. You’ll never get to where you want to go if you don’t start.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Don’t compare yourself to the big shots in the industry. Everyone started somewhere; you have to start somewhere, too. Just get started! Remember, however, that while you can use what others are doing as inspiration, that isn’t where you start. Learn from them—take their courses, listen to their podcasts, read their blogs. But then start from scratch on your own. You can do this!HIGHLIGHTS YOU SIMPLY CAN'T MISSHow Amy transitioned from being a good employee to being her own boss – 09:03 Amy’s vision for her business, and how things changed – 12:45 How to stay motivated when creating a course – 17:33 The key to completing your course – 19:11 It’s important to show your team how instrumental they are – 22:39 Amy’s tips for creating your own online course – 25:23 The comparison game and how it can affect you – 29:22 Consistency matters, no matter the size of your audience – 30:20 What’s next for Amy – 33:16
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://www.amyporterfield.com/starterkit/ (Amy’s course on courses: Courses That Convert) https://www.amyporterfield.com/ (Amy’s website) Amy’s social mediahttps://www.facebook.com/AmyPorterfield/ (Facebook) https://www.instagram.com/amyporterfield/ (Instagram) https://asana.com/home?utm_expid=.5Vei3MMKRWq4PUVVS92Z8w.1&utm_referrer= (Asana)
Transcript below Hello and welcome to Episode 29 of the Social Media Marketing Made Simple Podcast and I'm your host, Teresa Heath-Wareing. Welcome back for another amazing week of the podcast. I think I'm still riding high on Pat's interview last week. It really was a bit of a dream come true for me, I have to say. And this week is exactly the same. You know when you start a new project and you sit down and you think, "Okay, who do we want on the project? What do we want to achieve?" And you dream bigger than you ever think you can dream. You sit there and go, "Oh, imagine if we got that person. Imagine if they would come on the podcast". Well, that's what my team and I did a few months ago when we were trying to think who would we want to interview. And we had a list of people that were, kind of like, mega stars in my world. And they were, kind of, the people that you would love to get on the podcast, but you knew that they were busy and they have lots of engagements and they, maybe, aren't as easy to get on. And Pat was one of those people. So, to have him on for week one was, kind of, crazy dream come true. And this week, it is exactly the same. This week I have the absolute pleasure of welcoming Amy Porterfield. You...
KEY TAKEAWAYS COVERED IN THE PODCASTPractice a “serve first” mentality. Serve first and you will be rewarded. Aim to help people. This should be first and foremost in your mind always. Pick the platform you’re most comfortable with FIRST. Work your way up and don’t start with everything all at once. If you’re going to post videos on YouTube, start by answering your audience’s questions. They are looking for answers! To make video and YouTube work for you, you must be consistent. YouTube’s algorithm makes consistency critical to your success. Over time, the platform will tell you what works and what doesn’t. Follow their lead. Create themes in your videos and give viewers the option to subscribe or watch another video. Only publish one video a month that involves a lead magnet or upsell for growing your email list instead of trying to do this with every video. This balance will ensure you’ll succeed and gain new leads. Plan ahead and batch process your videos. This is the key to staying on top of things on YouTube. You don’t want to be just like everyone else. Add your own style and stay true to yourself. Your vibe attracts your tribe. You can use influencers as inspiration, but don’t copy. Check and watch your analytics. Don’t compare yourself to others. Instead, compare yourself to your earlier self. Are you improving and growing? Don’t focus on being an overnight success. Social media and YouTube take time and hard work. Focus and keep going! It will pay off.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Hit “record” and go. Forget all of the excuses you use to keep yourself from publishing. You must go through the bad to get to the good. Even if your first videos are terrible, they will still resonate with someone. Don’t focus on the failure; instead, focus on making it fun. Everything else will follow.HIGHLIGHTS YOU SIMPLY CAN'T MISSPat Flynn’s jumpstart into entrepreneurship – 07:00 A game-changing platform – 17:54 Does Pat have a miracle morning? – 22:57 All about YouTube success – 28:54 Don’t worry about the numbers – 47:42 One tip to rule them all – 49:00
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://www.smartpassiveincome.com/ (Pat Flynn’s Smart Passive Income website) https://www.smartpassiveincome.com/listen/ (Smart Passive Income Podcast) https://www.smartpassiveincome.com/shows/askpat/ (Ask Pat Podcast) https://www.youtube.com/user/SmartPassiveIncome (Pat’s YouTube Channel) https://answerthepublic.com/ (Answer the Public Website) https://miraclemorning.com/ (Miracle Morning by Hal Elrod) https://www.facebook.com/smartpassiveincome/ (Facebook) https://www.instagram.com/patflynn/ (Instagram)
Transcript below Hello, and a really warm welcome to episode 28 of the Social Media Marketing Made Simple Podcast, and I am your host Teresa Heath-Wareing. I am so excited for today I can't tell you. I've been waiting some quite time to finally get around to interviewing people, which was intentional, because I wanted to work on the podcast on my own and know that I knew what I was doing, and that I got all the systems in place, and everything was working well before I went out to the world to ask people to come onto the podcast. And today is my first interview and it's so good, I mean, so good. I'm not saying that I'm a really good interviewer, by the way, this isn't some uber confidence thing, but the person who I've interviewed is such a good guest on the podcast that I am over the moon. The guy that I have interviewed for today's first ever interview podcast is normally at the top of people's interview lists, so this guy, you don't normally start with him, he's normally what you work up to. So today's episode I am interviewing the amazing Pat Flynn, I feel like there should be some kind of like, woo, applause, clap, clap, clap. I should get some sound effects in for future ones. I first met Pat back in Converted 16, which is a conference in Minneapolis, and I have to say
KEY TAKEAWAYS COVERED IN THE PODCASTMake sure you think about how your advertisement works with the landing page. You’ll want to keep them consistent with one another. Only use one CTA or call to action on your landing page. Make sure it’s clear and tells your audience what to do. Place it high on your page, in case they want to make a move straight away. Make the CTA button standout! Try your best to include an image of your offering. This will help your audience visualize what they will receive. Also, include an image of yourself to help your audience get to know you and your brand! If your landing page is connected to Facebook ads, the way your page looks on mobile is extremely important. Make sure your landing page looks great and is easy to read on mobile and desktop. Be creative with your page elements! Videos add personality and countdown timers are unique and create urgency. Don’t ask for loads of information from your audience. Instead, keep it simple and ask for name and email address.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Content is crucial! The amount of content on your landing page will differ depending on your audience and your goal. If it’s a cold audience, you’ll want more information. If it’s a warm audience, a smaller amount of information is okay. Use your best judgment and make sure the CTA is clear and straightforward. Keep your text broken up with short paragraphs and bullet points, making it easy to read and straight to the point.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat is a landing page? – 05:37 Secret #1: Create a page that is clean and direct – 10:06 Secret #2: Use one call to action – 11:59 Secret #3: Include an image of what they will get and a photo of you – 14:25 Secret #4: Think about mobile – 16:19 Secret #5: Be creative in your page elements – 17:06 Secret #6: Keep your audience’s effort minimal – 17:43
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://teresaheathwareing.com/podcast/2-how-lead-magnets-help-you-build-your-list-stay-connected-with-your-followers/ (Episode #2: How Lead Magnets Help You Build Your List & Stay Connected With Your Followers)
Transcript below Hello, and a really warm welcome to this week's episode of The Social Media Marketing Made Simple Podcast, and I'm your host, Teresa Heath-Wareing. I hope you've had a great week. I feel like we're like friends now, so I feel like I can come on and be super honest with you, because this week, I don't know about anybody else, but boy, have I struggled with motivation. I don't know whether it's still because we're in summer holidays here in the UK and obviously things are a bit up in the air with children off school and that sort of thing, but I have just not wanted to do anything this week, and I hate it when I'm like that. I get so frustrated and so cross with myself. I was listening to James Wedmore's podcast, which I've talked about before and I listen to regularly, and really strangely, but wonderfully, he talked this week about being in a funk, basically where you don't want to do anything. No matter how hard you try, you don't get seem to get anything done. Work isn't coming easily. You're not very motivated. I know that sometimes in the world of a personal brand or someone who speaks to people like I do, that you feel that you should always be on your game and you feel like you should always be showing other people that you don't struggle with this sort of thing or that you find it really easily to get on with stuff, but I really don't. Sometimes I find it so difficult to motivate myself, and that's one of the downsides I would say of working from home. Even though I have this great team that work with me, we're all virtual. Three of them are in the States, so obviously we're virtual. Sometimes it just is really difficult to get yourself motivated in the morning and I have to say, I have really struggled this week. I'm hoping that it's just a bit of a blip and a little...
KEY TAKEAWAYS COVERED IN THE PODCASTPeople invest in people. You need to be your absolute, true and authentic self. People want to see you, not a carbon copy of someone else. You are the thing that sets you apart from everyone else. Be you! It’s important that your audience can see your face. This is how someone will connect with you on a different level. When you’re growing a personal brand, you need to show an element of your life. What you share will depend on how comfortable you feel. How can you help others understand who you are? People will remember the details such as how you enjoy cooking, rather than your years of experience. Consistency is key. People need to know that you’re going to keep showing up day in and day out before they connect. It is best to choose one or two social media platforms and kill it! Don’t try and take on too much. Work incredibly hard on the platform you choose. You want to be able to focus on your platform, adding content that is valuable and worth reading. You can’t do this if you’re strapped with too many other platforms.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Building a personal brand means putting yourself out there. Share your knowledge with others and your audience. The more you get out there, the easier it is for people to get to know you!HIGHLIGHTS YOU SIMPLY CAN'T MISSBe you, not someone else – 06:40 Tip #1: Show your face – 09:47 Tip #2: Think about how to show your authenticity to others – 13:37 Tip #3: Create consistent content – 16:24 Tip #4: Find your social platform and work hard – 18:20 Tip #5: Get in front of other people’s audiences – 19:49
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://teresaheathwareing.com/podcast/22-the-importance-of-creating-consistent-content/ (Ep. 22: The Importance of Creating Consistent Content)
Transcript below Hello, and welcome to Episode 26 of the podcast. So good to have you back with me again. Wherever you are in the world, I hope you are having a great day, and continue to have a brilliant and successful week. This week I have recorded the first of my podcast interviews, because up until now, as I've talked about before, I have done all of them on my own, and that was purposeful. I went to an event, Traffic & Conversion in San Diego back in February, and I met John Lee Dumas, who is a podcasting king, and he suggested that before I interview anybody, I get really good at doing podcasts on my own, and I have lots of practise of doing the podcast on my own, so that's exactly what I've done. Then it's given me the time and I guess position, in order to go and get some really good guests, so I've recorded my first one this week, and I loved it. I found the experience completely different, obviously, to how I record it on my own, because normally like now, I'm sat in my office, it's quite early in the morning again. As I always say, I do these in the morning, because then the house is quiet, and obviously I talk to myself for about 45 minutes, then I edit it down, and then there's the podcast. Whereas actually, it was so lovely to have someone to bounce off, someone to talk to, and also someone who is phenomenal at what they do, and they can give you their advice and their suggestions on how to do it really well. So I am super excited to share with you who I've got coming up. In the next couple of weeks, I've got another two interviews coming up, and I'm actually going to start these interviews with four or maybe five back to back, so week on week, there will be interviews for at least four or five weeks, and you are going to love them, and not want to miss them. I think they're going to start at the beginning of September. I say all these, "I think, I'm not sure," just because I want to make sure they're all in the bag, I've got them all recorded, and I'm confident they're all ready to go before we hit the button, because I really want this to be an amazing launch into this interview side....
KEY TAKEAWAYS COVERED IN THE PODCASTRepurposing content is taking a piece of content you already have written or recorded and reinvigorating it. It means packing it up in a different way to remind your audience that it’s there. Finding content ideas is hard! Your audience probably hasn’t made the most of the content you already have. There is still opportunity for your content and more room for others to take advantage of it. Evergreen content can be repurposed. This type of content is content that is relevant now and in the future. Blog posts, videos, webinars and even your interviews can be repurposed into something new as long as it’s evergreen. What content has done well previously for you? Which blog post is the most read post? Which video received the most views? These are the ones you want to repurpose first! For blog posts, you can create multiple social media posts, a live video to link back to your blog, and create a checklist or workbook for people to download. The opportunities are endless! Round-ups are also an option. What are your top five blogs? Share those through an email and on your social media.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Create less, promote more! Your content has much more life in it than you think. Look at your content as a whole and brainstorm ways in which you can repurpose it. Do you have a series of videos? Turn it into a course. Do you have a blog you can turn into an infographic for social media? Share it on Pinterest. Get creative!HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat is repurposing content? – 03:59 Why would we want to repurpose content? – 04:46 What kind of content can you repurpose? – 05:57 How do you repurpose your content? – 07:31
Transcript below Hello, and a really warm welcome to this week's episode of the Social Media Marketing Made Simple Podcast. I am your host Teresa Heath-Wareing, and I am super pleased to have you here with me this week. So every time I start my podcast, I always really struggle with knowing how to start it. I'll say good morning, good afternoon, have you had a great week, and then I think to myself, "Well, I don't know when someone's listening to it," so I don't know whether it's morning, afternoon, whether it's a Monday, a Friday. So I always struggle beginning my podcast because I don't actually know what to say, which sounds like a really stupid thing, but I end up saying the same thing every time. I've tried to do a bit of research and go back and listen to the podcasts that I listen to, to see what kind of things they say, but again, I think they have the same problem that I do and they end up saying the same things as well. But anyway, if you've got any bright ideas, then please feel free to let me know because I would love to hear them because I'm struggling with the beginning a bit. I really do appreciate you listening to me, although I apologise for rambling on. Today's podcast is going to be a really good one because one of the things that I get asked all the time is about content and creating content, and there's a really big thing about you've got to be good at content, you've got to be imaginative and engaging, you've got to put lots out there, and it's really hard to keep coming up with stuff. I know I'm really bad for this because what I should be doing with the podcast ... And I've tried a bit ... is I should be planning out, okay, for the next six weeks this is what I'm talking about, but I don't. I do tend to get to a podcast and think, "What should I talk about today?" And today I was struggling, which is ridiculous because I'm talking about social media, which is such a huge subject. However, sometimes your mind just goes blank and you think, "I don't know what to post, what to write about, what to record on a podcast." Also, I don't know about you, but sometimes I feel like there is just so much content. I was looking at a course the other week that was available to purchase, and it was huge, and...
KEY TAKEAWAYS COVERED IN THE PODCASTCheck to make sure the consultant that you hire is active on their own social media. Huge amounts of followers don’t always mean success. Focus on how engaging they are with their own audience. Social media is a fast-moving industry. Ask your potential consultant how many conferences they have attended or what they read for updates. You will want someone who remains up to date on all industry news! Although there isn’t a qualification for just social media, you will want someone knowledgeable. Ask what qualifications they have that are suited for the industry. Do they have a marketing degree? Or, have they taken any courses from influencers in the industry? You will want to see examples of past work your consultant has completed for other clients. You will want to see what specific campaigns they have done and what the result was. Don’t be afraid to ask for ROIs and results! Look at the consultant’s testimonials. Better yet, ask to speak with some of their existing clients. You will want to know what the relationship is like and how they feel the project has gone.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Hiring a social media consultant is extremely important for your business. You must choose wisely! Make sure that above all else they are able to interact and keep up with your followers, always engaging them. This is the most important part of social media marketing.HIGHLIGHTS YOU SIMPLY CAN'T MISSQuestion 1: Do they practice what they preach? – 04:11 Question 2: How do they keep up to date with industry changes? – 06:39 Question 3: What qualifications do they have? – 08:19 Question 4: Can they show examples of their best work? – 10:04 Question 5: Are there any testimonials or can they provide contact information for prior clients? – 11:59
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://teresaheathwareing.com/ (Teresa’s blog post about questions to ask when hiring a consultant)
Transcript below Hello, and welcome to another episode of the Social Media Marketing Made Simple Podcast, and I'm your host, Teresa Heath-Wareing. I hope you've had a really good week, and I am really excited to talk about this week's podcast episode, because it's something that I am super passionate about. If you've listened to some of the others where I've got a bit of passion out, I tend to talk quite fast, and I tend to record the podcast really quickly, so I'm kind of hoping that I'm going to do that this week, because I am actually away with my family on holiday. We have brought the children just to Wales. I say just to Wales, that's really bad, isn't it? It's not just to Wales, Wales is lovely, and the children are having a great time. We're spending time at the beach, we're going swimming, and we're just hanging out as a family, which we don't do very often, if I'm honest. We all tend to have our own lives. I know that sounds weird, but when I think about my step-son who's 15, he spends a huge amount of his time up in his room, or playing on his games, or on his phone. My eight year old, who is eight going on 18, she has got her iPad, and they tend to get so wrapped up in their lives, as do we as adults, so whether it's doing work, or normal adult stuff, we don't often spend a huge amount of time just all sitting in the same room and talking. This is what we've been doing this week and it's lovely, so we're having a really fabulous time, but I've kicked them out this morning, because obviously one thing I can't do with them around is record a podcast. They've gone off to the park, and I'm here recording. So like I said, I'm hoping it's going to be a easy one to record, because I'm super passionate about it, and therefore it won't take all day. Let's see. Okay, so today what we're going to be talking about is something really close to my heart. When I first started my business, one of the things that I was really struggling with, and I think I've talked about...
KEY TAKEAWAYS COVERED IN THE PODCASTA lead magnet allows you to put out valuable content in exchange for your audience’s email addresses. Detailed targeting on Facebook offers so many options for you, including demographics, interests and behaviors. Common interests to pursue include which publications they might read, who they might follow and websites they might be interested in. Install your Facebook pixel to be able to target people who visit your website, sales page or landing page. Using a pixel on a landing page can get real granular. You can identify the people who landed on your landing page BUT NOT on the following thank you page. This allows you to target anyone who visited your landing page while excluding those who visited the thank you page. You can create a custom engagement audience, which allows you to target individuals on Facebook who have viewed a video on your Facebook page. Facebook will match your own audience database to who they have on the platform. This is helpful for you to reach your list in a couple of ways and market to additional audiences who look like those on your existing list.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…There are so many variables that can impact the effectiveness of your ad spend. This is where using targeted audiences on your ads can truly help; the narrower your audience gets, the higher your conversion rates will be. The opportunity that Facebook is affording you here is phenomenal! Spend time looking into creating audiences in Facebook and seeing how they can work for you. All these things are trial and error. If they aren’t working, stop, rework and try again.HIGHLIGHTS YOU SIMPLY CAN'T MISSHow Teresa’s ads are working right now – 02:08
1: Picking your audience using Facebook’s options – 04:38
A deep-dive into detailed targeting options on Facebook – 05:56
2: Remarketing to known website visitors using Facebook’s pixel –08:43
3: Remarketing to video views using custom audiences – 14:37
4: Uploading your own audience database to Facebook – 17:20
How to use look-alike audiences based on existing data – 18:38
Transcript below Hello and a super warm welcome to this week's podcast episode. I hope you've had a fabulous week and you're still enjoying this lovely sunshine if you're in the UK. I know it's causing havoc in other places, but I have to say I do enjoy the sun. So I quite like this warm weather. Anyway, I have had a really good week. I have been super busy actually doing some work for me, which kind of sounds strange, but when you have an agency like I do, and you have a team and you work with clients, you often find that your time is taken up doing work for them. And rightly so, they're paying the bills, they're obviously giving everybody a job. And therefore, when I have a list of things to do, theirs always tends to come first. Although I am also a big believer of, you need to work on your business, not in your business, and I don't probably spend enough time doing that. However this week and the end of last week, I've managed to do it. So that's really cool. And one of the things I've done this week is I have advertised a lead magnet. Now obviously I've talked about lead magnets before in the podcast, and it's basically when you're putting out some content, some really good, valuable content that my audience are gonna want to have, and in exchange for that content, they give me their email address. And this week, I have been advertising that via social media, both on Facebook and Instagram. And it's reminded me again about how wonderful the advertising tool is that Facebook have. How Teresa’s ads are working right now And I obviously do ads all the time for clients, but I think when it's your own, you pay more particular interest to it and I've been desperately watching the leads come in and I've had a really good result. My average lead is costing me about 70 P at the moment, which for me and my business,
KEY TAKEAWAYS COVERED IN THE PODCASTIf you want to be seen as an expert in your industry and want people to come to you for knowledge, producing consistent content is the best way to prove it to them. Think about how your content will add value or provide your audience with a solution. When you add value without them paying first, they see you in a brighter light! If your audience doesn’t see you providing consistent content, they won’t stick around and wait to see it. When starting a blog, it is best to use longtail keywords instead of one-word keywords. This helps to narrow down your niche and improve your SEO. If you are more inclined to speak, a podcast might be best for you. Think about what style of podcast you want to create, how often you want to create them and of course, the initial set-up cost. Video is another great way to create content for your business. But, you must make sure you are comfortable on camera and are able to speak well. Live video, although a bit scary, is one of the quickest and easiest ways to create engaging content. There isn’t a set-up cost or much preparation required. Plus, it is a great way to engage your audience.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It doesn’t really matter which platform you choose for your content. What is important is that you get content out there consistently and find ways to constantly deliver value to your audience. Share your message and do it often!HIGHLIGHTS YOU SIMPLY CAN'T MISSConsistent content adds value – 03:09 Consistent content makes you an expert – 05:00 Consistent content attracts your audience – 07:01 Ways to create consistent content – 09:13 Start a blog – 09:29 Start a podcast – 12:27 Try using video – 14:36 Consider live video – 20:22
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://teresaheathwareing.com/podcast/19-how-to-create-your-own-podcast-from-start-to-finish/ (Episode 19: How to Create Your Own Podcast From Start to Finish) https://teresaheathwareing.com/podcast/1-an-introduction-to-social-media-marketing/ (Episode 1: How to Use and Leverage Live Video for Your Business)
Transcript below Hello and welcome to Episode 22 of the Social Media Marketing Made Simple Podcast. Wow, that is always such a mouthful. And I feel like I say it all the time at the beginning. So I apologise. And wherever you are in the world, I hope you are having a wonderful day. So here in the UK we are coming into a holiday time for the children, which means that we've got eight weeks of now trying to juggle being a mum and also being a business owner, which for parents out there, you'll know that this is pretty difficult. Obviously I am lucky that I chose to work from home. I used to have an office and I didn't use it. So, I decided I didn't need an office anymore. So I am able to work from home, which means that I am able to have my daughter here with me and kind of look after her while I'm kind of working. But the holidays are always challenging, which is like I said, if you're a parent, I'm sure you can appreciate. I don't know about you, but I'm always constantly reviewing in my business, what I'm doing, whether I'm doing the right thing. As in not having my own business, as in the right content, am I putting out the right lead magnets? Am I giving people what they want? And I'm always reviewing the content that I'm putting out there, and always thinking, should I change it up, do something different? I love doing the podcast and I'm so happy to do this. But I've been debating whether I should start a YouTube channel or do more purposeful video. And it's really tricky because I think especially in social media, or the kind of world where you're having to produce content, there are always people doing things that you're not doing. So, I look at colleagues and friends and competitors and see what they're doing and think, "Oh, should I be doing that too? Maybe I should have a YouTube channel. I'm not working hard...
KEY TAKEAWAYS COVERED IN THE PODCASTYour organic reach on Facebook is decreasing rapidly. If you post regularly, your audience won’t see your posts. Facebook prioritizes content from friends and family over pages. You should be using Facebook Ads to combat this new algorithm. Instagram is the second largest platform behind Facebook with 1 billion monthly active users. You can create content for Instagram daily without having something that photographs well each time. Twitter is the best platform available for communicating and engaging with your audience. It is great for building community, but it does take a lot of work due to the new algorithm change. LinkedIn isn’t as noisy and fast moving as the other platforms. Posts and content hang around a lot longer there than on Facebook, Twitter or Instagram, making it great for engaging with B2B companies. Pinterest isn’t only for pinning home décor and recipes. Instead, it is a great tool for business use by driving traffic. The whole point of Pinterest is finding content outside of the platform. Use it for things like blog posts, checklists and tools for your audience.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When you are marketing on social media, you are on borrowed ground. If the platform makes a change and you have pinned your marketing on one platform, it will negatively impact your success. Think about how to move your social media followers to your own email list.HIGHLIGHTS YOU SIMPLY CAN'T MISSPlatform #1. Facebook – 02:58 Reap the benefits of using Facebook groups – 05:43 Platform #2. Instagram – 07:26 You may be surprised to know who uses Instagram – 12:02 Platform #3. Twitter – 13:02 Don’t repeat your content on Twitter – 15:06 Platform #4. LinkedIn – 18:14 Platform #5. Pinterest – 22:07
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://teresaheathwareing.com/podcast/2-how-lead-magnets-help-you-build-your-list-stay-connected-with-your-followers/ (Episode 2: How Lead Magnets Help You Build Your List & Stay Connected With Your Followers) https://teresaheathwareing.com/podcast/6-5-tried-tested-strategies-build-email-list/ (Episode 6: 5 Tried & Tested Strategies to Build Your Email List) https://teresaheathwareing.com/podcast/8-instastories-use-instagram-stories-elevate-business/ (Episode 8: InstaStories: How to Use Instagram Stories to Elevate Your Business) https://teresaheathwareing.com/podcast/14-facebook-algorithms-how-to-post-better-get-more-engagement-improve-your-reach/ (Episode 14: Facebook Algorithms Explained: How to Post Better, Get More Engagement & Improve Your Reach) https://teresaheathwareing.com/podcast/15-5-reasons-to-use-twitter-to-market-your-business/ (Episode 15: 5 Reasons to Use Twitter to Market Your Business) https://teresaheathwareing.com/captivate-podcast/4-social-media-mistakes-that-businesses-should-stop-making-now/ (Episode 20: 4 Social Media Mistakes That Businesses Should Stop Making NOW)
Transcript below Hello and a super warm welcome to this week's episode of the Social Media Marketing Made Simple Podcast. I'm your host, Teresa Heath-Wareing. I hope that wherever you are in the world you're having a great day and that you're getting ready for summer. I suspect that because we've had such lovely weather in the UK that actually our summer's been gone. However, we have got the children summer holidays coming up and then breaking from school. My daughter actually broke up last Friday. So if you're a parent, you've got that tricky time of year where you've got to work out what to do with them for the six or eight weeks they're off while you carry on working. As a business owner, that is just as difficult. I am very lucky that I work from home so my daughter can certainly hang around here while we're working, but it doesn't make it any easier I can assure you. Anyway, I want to jump straight in and get on with today's podcast episode because it's going to be a good one. Today I am...
KEY TAKEAWAYS COVERED IN THE PODCASTNo one ever minds a comment on their post, after all, that’s the whole point of sharing on social media. However, make those comments conversational instead of spam. Don’t sell your services or products where it doesn’t make sense. When commenting on social media, always try to remain relevant to the picture or post. Don’t just leave a thumbs-up or a heart. Instead, say something about the post that you enjoyed. This way, you don’t sound like a spam account. Social media is about building relationships and getting to know your customers. Auto direct messages are impersonal and bad form. Instead, start a conversation with someone by being genuine. On Facebook, like competitions are okay. Share competitions are against the regulations. Don’t get put into Facebook prison with a locked account by creating a share competition. When your audience posts on your social media, you should try your absolute best to respond. As a business, if someone posts about you or shares your content, you are receiving free exposure. Say thank you!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The main goal of social media is to start a conversation with your audience. You are spending a lot of time creating content and sharing it in hopes of receiving a response. When your audience reaches out, reach back! Start that conversation and engage them. If someone tweets about your business, retweet it. If someone comments on your post saying how much they enjoyed it, say thank you. It’s all about relationship!HIGHLIGHTS YOU SIMPLY CAN'T MISSA quick update on Instagram’s IGTV – 01:44 Mistake #1: Selling on other people’s posts – 03:48 How to comment properly and not to sound like spam – 05:52 Mistake #2: Auto DM’s – 06:41 Mistake #3: Like and share competitions – 08:16 Mistake #4: Posting on social media and not responding – 10:03
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://teresaheathwareing.com/instagram/instagrams-latest-feature-igtv/ (IGTV Blog Post)
Transcript below Hello, and welcome to episode 20 of the Social Media Marketing Made Simple podcast. I'm your host Teresa Heath-Wareing. Wow. I can't believe we have got to 20 already. I know in the scheme of podcast, it doesn't seem very big. When I listen to James Wedmore or Amy Porterfield, they're on like hundreds; however, 20 weeks have gone by, which I've had the podcast, 20 weeks have gone by that I've consistently put out content, and I am super proud of myself. Maybe I should be prouder when it's a hundred, but I am still really proud that I've got to 20. As I've mentioned on previous podcast, I decided that when I was going to take this on, I was going to run it for an entire year before I decided whether it was a success and to leave it or not because I wanted to prove to myself and everybody else that consistency works, that if you are consistent and you come out every single week with some kind of content, doesn't have to be a podcast, it could be a video, a live, a blog, but if you are doing it consistently, and you're helping market it, then people will want to listen and want to read and want to sign up to make sure they get those updates, so I'm super pleased that we've got to episode 20 already. Before I jump into today's episode, I just thought I would give you a very quick update on the latest changes on Instagram. A quick update on Instagram’s IGTV Now, it's been a couple of weeks that IGTV has been released, but if you've not had chance to look at it or set up your account or are unsure about what it's about, then I have put out a blog post on the teresaheathwareing.com website, and the blog post goes into detail what Instagram TV is all about, why I think they're possibly doing it, and then why you should be using it for your business. If you do want to know a bit more about Instagram TV and some of the features like the fact that you can have a video for up to an hour, like there is a...
KEY TAKEAWAYS COVERED IN THE PODCASTYour “why” and “who” are fundamental to your podcast. Know these before you go any further. You need a name for your podcast. Consider your audience and your content above all. Your audience should be able to tell what your podcast is about by looking at your name. You should have an intro and an outro for your podcast. You can use services such as Fiverr to find someone who can record one for you! Plan your content ahead of time, so you know exactly what you’re going to talk about. This will help you stay organized and allow you to gather information ahead of time. Once you start recording your podcast, you won’t want to stop to stay on track. It is best to edit at the end of the show, so you don’t lose your train of thought. Transcribing is great for SEO and doesn’t cost much. There are plenty of services online to get a text version of your podcast. When your podcast is ready to go, make sure you share it with your audience. Write blog posts about it and share it on your social media for maximum exposure.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Take a little while to sit down and brainstorm what you want to include in your podcast. What will your podcast be about? What will your audience look like? You will want a vision going into the process to keep you on track! Plus, everything you do from here on out comes down to your “why.”HIGHLIGHTS YOU SIMPLY CAN'T MISSHow Teresa started her podcast – 06:39 Ask yourself why you are starting a podcast – 07:22 How to name your podcast – 08:40 Additional things you need to get started – 09:17 The importance of planning your episodes – 14:04 What to do when it’s time to record and edit – 15:38 Now, launch your podcast – 21:03
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://www.fiverr.com/ (Fiverr) https://www.audacityteam.org/ (Audacity) https://www.adobe.com/products/audition.html?sdid=KKQPG&mv=search&s_kwcid=AL!3085!3!247410221515!e!!g!!adobe%20audition&ef_id=WzUxfAAABY2eZalb:20180628190532:s (Adobe Auditions) https://libsyn.com/ (Libsyn) https://www.rev.com/ (Rev.com)
Transcript below Hello and a super warm welcome to the Social Media Marketing Made Simple Podcast, and I am your host, Teresa Heath-Wareing. When I say warm, I mean literally. For once in the UK it is a super warm day, and do you know what? We really don't cope very well. We beg for nice weather all the time, and when we get it, it's always too hot, there's not enough air, and we really don't manage. It's been a really warm day in the office today, but boy, am I glad to see the sun out, because I love it, and having not long come back from California and Vegas, I should be more acclimatised to it than maybe I actually am. Today I am recording the podcast in the evening, which I've not done before. I'm just mixing it up to see how I get on. I'm trying to find the quietest spot in the day, and today it's now ... it's 20 to 7:00 in the evening and I'm on my own because my husband, I think I've probably mentioned before, is in the military and he spends time away from home. And my daughter is with her dad and my stepdaughter is currently on holiday in LA and my stepson is at his girlfriend's, so very strangely, from a very busy house, it's very quiet this evening. It's just me and my dog, Charlie, who occasionally keeps walking around on the floor behind me, which is wooden, and making some tip-tapping sounds. So I'm hoping he's now gone to sleep and I will get some peace. Anyway, enough of my ramblings and let's get on with today's podcast. If you have been listening from the very beginning ... which if you have, wow, thank you so very much. I am so appreciative of anybody listing to the podcast, let alone the people that have been listening from the very beginning, but if you have been listening from the beginning you probably would have heard me tell you at some point, I think fairly early on, that I was starting the...
KEY TAKEAWAYS COVERED IN THE PODCASTOnce a year, you should requalify the subscribers on your list. You can do this through offering a lead magnet such as an eBook, checklist, guide, etc. This will help you sift through your email list to find your true audience—those who want to be there. Ask your email list members questions about what they are struggling with and how you can help! The key is learning to understand your audience. You can then address these concerns—using their own words—directly in your marketing efforts, including your webinar! Remember to market to your email list everywhere they can find you. You want those who sign up for the webinar to sign up to attend live, instead of just the playback. Try using a bonus if they show up or the opportunity to ask questions. Those who are there for your live webinar are more likely to buy. Ready to take it to the next level? It’s time to use Messenger. Messages have an 80% open rate compared to traditional email at 30%. For example, you can use Messenger to send an ad to all those audience members who have viewed your sales page.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although you are using your email to drive sign-ups, it is important to market to your audience on all your other platforms. Use your social media to let followers know about your upcoming webinar. Write a blog post that includes information about your webinar. You can repurpose your email content quickly into other content to use where the rest of your audience hangs out, including on social media posts and ads.HIGHLIGHTS YOU SIMPLY CAN'T MISSPhase 1: Warm up your email list – 02:24 Phase 2: Pre-Webinar Phase – 08:12 How to create your email marketing series – 08:54 How to use advertising and social media – 10:44 Phase 3: Webinar Go Live – 13:25 Phase 4: Post Webinar Phase – 14:29 How to pull in those who didn’t buy or those who didn’t attend – 15:09 Now, take it to the next level with Messenger – 21:46
Transcript below Hello, and a really warm welcome to this week's episode of The Social Media Made Simple Podcast, and I'm your host Teresa Heath-Wareing. I'm back in the UK, and back in my office, which means, hopefully, we won't get lots of background noise like we did last week, after my fantastic trip to the States. The trip was a bit of a work trip, and a bit of a pleasure thing, which was nice, and I got to meet up, like I said last week, with some amazing people, both Pat Flynn and Amy Porterfield, who in my industry, are complete rocks stars, so to spend some time with them was fantastic. If you don't know who these people are, then please got and check them out, because they really are phenomenal. This week, I'm going to talk about something that I did a talk on, in October of last year, when I spoke at Converted, which was in Minneapolis. And I've decided that I'm gonna do it for this week's podcast because I'm super passionate about it, and it's a process that I'm actually gonna be using soon myself, so it's really good to refresh myself on the process and what it's like. So, this week, I'm gonna be talk about how you can use a four stage process and webinar, in order to take someone from an email address, right the way through, to a paying customer. Like, I said, it's something that I'm super passionate about, not only have I used it for clients, but I'm also using it for myself. Not quite where I need to be yet, but I promise you, it's coming soon. So, let me explain the four stages of how we take someone from just being someone in our email list, right the way through, to actually purchasing from us. So, the first thing we do, is start by warming up the list. I never ask people how big your list is, I ask them how warm it is. The next thing we do, is we'll look at a pre-webinar phase. Then the third step is the webinar go live. And then step four, is how you make the most of the post-webinar phase. So, let's get started. Phase 1: Warm up...
KEY TAKEAWAYS COVERED IN THE PODCASTLinkedIn is the best platform to show professionalism. Air on the side of caution when it comes to your content such as your profile picture. A professional headshot is perfect. Remember to use your keywords on all social media, including your headline on your profile. For example, “content marketing” or “social media marketing.” For a killer “About” section, use this statement: o I work with [insert type of audience] who want to [what your audience wants to achieve]. I do this by [how you help them] and this means [the outcome for your audience]. Use your profile to explain as much about you as possible as it pertains to your business. Have you published any work? If so, add it. Have you volunteered with any organizations? If so, add it! Don’t forget to post on LinkedIn regularly just as you do with other platforms. You can post your blog posts, your podcasts and any other content about your business. Use your resources! Be sure to remain professional, even in how you write what you post. Do not use abbreviations. Explain yourself more.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…LinkedIn is the perfect place to explain what you do in detail. Your audience wants to resonate with you. Your profile should relate to your audience to build connections by speaking to how you can help them achieve their goals.HIGHLIGHTS YOU SIMPLY CAN'T MISSTip #1: Make sure you have a really great profile picture – 06:24 Tip #2: Use your headline to sell yourself and what you do – 08:48 Tip #3: Your “About” section should speak directly to your audience – 11:18 Tip #4: Fill in as many details as possible on your profile – 16:54 Tip #5: Post, post, post! – 18:57
Transcript below Hello, and a really, really warm welcome from over here in California. That's right, I am recording the podcast currently, sat in LA, having an amazing time on a business slash maybe a little bit of holiday trip. I am sat outside. If you could see me you would laugh, but I am sat outside on the deck of our friend's house where we're staying, and I'm recording this podcast so you might hear some outside noises. The birds are singing away. It's about 5:30a.m. and the sun is coming up in the distance. Of course I'm sat here currently in a vest top, and although it's not super warm, it's not freezing cold either. If you follow me on social media, then you might know that I come out here fairly often, and by fairly often I probably mean three to four times a year. Most years it's been four times, and what's interesting is prior to about four years ago, I'd never really travelled at all. In fact, I could probably count on one hand how many times I'd been to other countries. Then, two things happened. I met my husband, who is in the RAF. He's a military man, and he does a job that takes him all over the world, that literally he will fly in and out of more countries than I've had hot dinners, and I started the business. One of the things that I discovered is that there's a real hub of social media experts and online digital marketing experts over here in California, and specifically around the San Diego area. Also, San Diego is where Social Media Marketing World is held every single year, and trafficking inversion, and some really big conferences. Like I said, those two things together have certainly then geared up my travels and my trips and I'm over here quite a lot, and I love it. I would move to California in a heartbeat. The sun is always shining. It's a beautiful part of the world. Not only is it aesthetically really beautiful, but when you go to things like malls or generally around, everywhere is stunning. It's a really, really amazing place to be. The best food, the best drink. Obviously I will be seeing it this way because we're here often as guests and on trips rather than I don't have to go out to work everyday. I'm sure it's not this stunning if you live here permanently. The one downside to...
KEY TAKEAWAYS COVERED IN THE PODCASTA physical office isn’t required to be in this business. People will take you seriously even though you work from home. You don’t have to do business all by yourself. This includes social media management, content creation, blog writing and more. It isn’t deceiving to outsource work when you’re running a business if the project is completed and the quality is there. Spending money on tools and systems for your business is smart. Don’t make the mistake of letting them pass by. Invest in what will make your life easier. You must focus on your own social media, too. It must be right, and it must be consistent. Marketing is all about consistency. Going from completely quiet to loud is not the best option. Schedule your social media alongside your client’s social media. Pay attention to your mindset. Your business is entirely dependent on you, so stay motivated! You must stop thinking like an employee. Keep a positive, productive and motivated mindset to keep driving your business forward.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Your time is valuable! Build in efficiencies to help you, spend money wisely to make your life easier, and reach out to others to support you. Yes, when you are first starting out, times are often tough. But failing to invest in yourself, your mindset and the right tools puts you at a disadvantage from the outset.HIGHLIGHTS YOU SIMPLY CAN'T MISSTeresa’s path into social media management – 02:25 Misconception #1: You need a physical office to gain trust – 05:14 Misconception #2: You have to do it all by yourself – 06:53 Misconception #3: You shouldn’t spend money on tools and systems – 10:50 Misconception #4: You don’t have time to manage your own social media – 15:18 Misconception #5: Mindset doesn’t matter; business is just hard – 19:52
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://dashthis.com/ (DashThis) https://teresaheathwareing.com/resources/ (Teresa’s business resources) http://mindyourbusinesspodcast.com/ (James Wedmore’s Mind Your Business podcast)
Transcript below Hey there, and a really, warm welcome to today's episode. I'm your host, Teresa Heath-Wareing, and I'm super glad you've decided to join me for what is hopefully going to be a really exciting episode. Now usually I like to do tools and tactics and strategies all around your social media and how you can use it for business. But every so often, I like to through in a different type of podcast episode that might be around running a business, or some of the mindset tools I've used, and this week I wanted to record on one those types of episodes. Because I've just come back from social day 18, which is the UK's largest social media conference down in London. And I have met lots of entrepreneurs and social media marketing managers who have set up their own social media agency. So I wanted to do an episode today around me running a social media marketing agency. And the five things that I thought had to be done, or the common misconceptions that I had when I started, that now I know just aren't true and actually would have enabled me to got on with my business and developed and grown a lot quicker if I had realised these things. So that's why I wanted to come on today and record this episode so if you are a social media marketing manager, if you have an agency, if your thinking about having an agency or if you just offer social media to businesses where you manage their accounts, then I think you're going to find this episode really, really useful. And I would love to hear your feedback, please. Find me on social media, obviously I'm everywhere. Teresa Heath-Wareing and let me know your thoughts. And if you're not a social media manager, then don't worry about it. I think this is still going to be a great episode, as some of these points that I'm going to go through are just as valuable for people in other industries as they are in the social media world.
KEY TAKEAWAYS COVERED IN THE PODCASTTwitter is still growing and has a considerable number of followers. It has 300 million active monthly users worldwide. Twitter offers a variety of media for your content. You can write posts, put up images, use GIFs and videos. You can also stream live using Twitter. Bots and spammers are no longer able to contribute using Twitter due to new rules on the platform. This creates a better stage for your content. Hashtags are used on Twitter to organize conversations. Trending hashtags can be followed by viewers. Following, retweeting and commenting on your follower’s updates creates notifications for them. This helps you get the conversation started between you and your audience. Do you have 100 Twitter followers? You could be retweeted by someone with 500 or more followers. This creates a larger audience for you! Always respond when someone starts a conversation with you. This is critical for keeping the conversation going between you and your audience.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Social media is just as personal as face-to-face contact. Don’t discount social media as being just another tool to learn on a computer screen. Instead, use social media to create relationships with those who you may not have met otherwise. And lean into Twitter, which I firmly believe is the best tool to use to make connections and start conversations.HIGHLIGHTS YOU SIMPLY CAN'T MISSReason #1: Twitter is still growing! – 04:34 Reason #2: Twitter is more than just words – 05:35 Reason #3: Twitter is a trend-setter – 07:40 Reason #4: Twitter is the one of the most powerful engagement tools available – 08:39 Reason #5: You can get in front of a large audience via Twitter! – 11:55
Transcript below Hello there and thank you for joining me for episode number 15 of the Social Media Marketing Made Simple Podcast. And I am your host, Teresa Heath-Wareing. As always, I am ready to share some tips, tools, tricks, strategies with you on how you can improve your social media marketing for your business. So whether you are a business owner, entrepreneur or a social media marketing person and you are looking for more some more tips and tricks in order to get more engagement, drive more traffic and ultimately to use social media to help you sell your products or service, then you are in the right place, my friend, and I am here to help you. One of the things I love about social media more than anything is the fact that it can bring you together with people that you may not have known, or they may not know about your products or service. And you're able to have conversations with them. I think I've mentioned before that I started marketing 14 years ago. And when I was doing marketing then, there was no two-way conversation. If we wanted to find out about a customer or what they liked or what they didn't like, it was a huge effort. It would be using things like focus groups, questionnaires, picking up the phone and speaking to people. Things that were a lot of hard work and also cost a lot of money, just to find out about your customer. Now, the way the world has gone with social media and with everything being so digital, is that people think the world has become more and more distant. That we're just talking to screens. Just looking at phones. Just doing everything on our computer. And you're losing the personal side of marketing and selling. But actually, that's not the case at all. If you look at the really successful marketers, they are the people who are getting to know their customers. And not just getting to know them, i.e., what age they are, whether they're male or female. I mean getting really under the skin of these people. Asking them what they like, what they don't like. Listening to the words they use and being able to take that information and market directly to the same sort of people. Also, as a business owner, I love the way that it got me in touch with other...
KEY TAKEAWAYS COVERED IN THE PODCASTAlgorithms are rules that social media platforms use to determine who sees your posts. Facebook serves up content to you based on other posts you “like”, share, comment on, etc. These days, only 1-2% of your Facebook Page’s followers will see your posts. Engagement is key to “beating” Facebook’s algorithms! Facebook wants to see conversations! Think about how you can get people to comment on your posts. For Facebook, you only need to post once a day—at most! Two or three posts a week is a great amount. The one thing that breaks through the algorithm every time—live video! If you go live, you will get better reach and more engagement.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…As users of social media, we are bombarded with content. Every day, hundreds of thousands of posts are vying for our attention. Facebook uses its algorithms to determine how to show you the content that you enjoy the most; it culls through all the noise to deliver what it thinks you would want to see. Take smart steps to build conversation and community to feed into Facebook’s latest algorithm updates.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat does “algorithm” mean, anyway? – 01:28 What Facebook does with the information it gets through its algorithms – 05:12 Facebook algorithms and advertising – 06:04 Why you need to care about Facebook’s algorithms – 06:20 How the algorithm can affect your posts – 08:20 Facebook’s focus on conversation – 11:28 Less is more! – 12:35 Steps you can take to break through the algorithm – 13:28
Links to Resources Mentioned in Today’s Episodehttps://teresaheathwareing.com/captivate-podcast/how-to-use-and-leverage-live-video-for-your-business/ (Ep001 – How to Use & Leverage Live Video for Your Business) https://podcasts.apple.com/us/podcast/social-media-marketing-made-simple-podcast/id1349470827?mt=2 (Review this podcast on iTunes!)
Transcript below Hello, and a super warm welcome to this week's episode of the Social Media Marketing Made Simple Podcast. I hope you are having a really lovely week wherever you are in the world, and that the sun is shining, because it always makes me feel better when the sun is shining. This week I am going to be talking about Facebook algorithm. I know what you're thinking, "Teresa, why do you want to bore us with stories about Facebook algorithm," a word that in itself sounds boring, and dull, and confusing. I know, I really do, but I promise you this episode is going to be a good one. I find the subject, personally, really fascinating. Maybe I need to go out more, but I really do find it fascinating and, actually, it's something that people think they know about, and then they find out what it means to them and their Social Media, and they realise that, actually, they didn't realise they knew all that there was to know about the algorithm, and it's going to help you. It's going to help you post better, get more engagement, and know what you can do to help improve your reach of your Social Media, so please stick with me, because I really think this is going to be a good one. What does “algorithm” mean, anyway? Let's start by telling you what the word algorithm means. In very layman's terms, it's just basically a word that explains a set of rules that Social Media platforms use that determines who gets to see your post, or not. Let me break that down a bit. So, pretty much every Social Media platform has an algorithm of some sort or other. Obviously, Facebook owns Instagram, so you imagine theirs is a fairly similar algorithm that they have. Now, it's made up by some very, very smart people, and they set up some rules, and the rules dictate the content that you see. So, let me explain, and I'll use Facebook as the example. Let's say my husband and I followed exactly the same pages on Facebook and we had exactly the same friends. We could come to our timeline, so the feed, the thing that you see that has...
KEY TAKEAWAYS COVERED IN THE PODCASTFacebook’s algorithm updates are making it even more difficult to connect with your audience via Facebook Page posts. A Facebook Page is a public-facing page that anyone can view. It is ranked with Google Search. A Facebook Group is more exclusive—you can decide whether it’s open, closed or secret. The goal is to bring together a sense of community and support around a specific topic. The biggest reasons you would want a Facebook Page: You want to run Facebook ads, you want to gain greater insight into the analytics of your posts, and you want to drive traffic to your website (or take some other action). The biggest reasons you would want a Facebook Group: You want to be part of a community, you want to have greater collaboration with your audience, you want to choose who is part of your community, and you want your audience to see your posts more often.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Not all Facebook Pages can be turned into Facebook Groups. Realize that Pages and Groups have different purposes and offer different opportunities.HIGHLIGHTS YOU SIMPLY CAN'T MISSA primer on Facebook Pages – 02:11 Insight on Facebook Groups – 03:21 Tips on how to invite people to a Facebook Group the right way – 04:14 Pros and cons of having a Facebook Page – 05:38 Pros and cons of having a Facebook Group – 08:40 A parting word about numbers – 13:23
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://www.facebook.com/business/pages/set-up (Facebook’s tips on setting up a Facebook Page) https://www.facebook.com/help/167970719931213?helpref=about_content (Facebook’s tips on setting up a Facebook Group)
Transcript below Well, hello there and a really warm welcome to episode 13 of the Social Media Marketing Made Simple Podcast. I'm your host Teresa. As always, I am here and ready to share with you some great social media and marketing tips, tools and tricks. A few weeks ago, I asked my followers on Twitter to give me some suggestions about what they might want me to talk about on the podcast. Actually coming up with content can be really, really difficult. I know that social media is a huge subject and maybe that's half the problem because there is so much I can talk about and so much that I can deep delve into that sometimes like a lot of things in business it gets completely overwhelming and you think to yourself, "I don't even know where to start." Like I said, I went to some followers on Twitter and I asked them, "What would you like me to talk about?" One of my followers, Sam Warner, came back to me and said that she would like me to look at Facebook groups versus Facebook pages. For you, Sam, and my other listeners, that's what I'm doing this week. Let's dive in. After another recent algorithm change and by algorithm I basically mean the set of rules that Facebook use to decide who sees your post, it's becoming even more increasingly difficult in order to get people to see your post from a Facebook page. Business owners, entrepreneurs, marketers have been left wondering is it worth doing a page at all or should I really look at moving our page over to a group. If that's you, then don't worry, I've got you. Today I'm going to walk you through what a Facebook page is, what a Facebook group is, the main differences, and then what the benefits are of both of those things, so that at the end of this podcast you can decide whether you think you need a Facebook group or a Facebook page or both. A primer on Facebook Pages Let's start by quickly explaining what a Facebook page is. This is probably the thing you're most familiar with. As most businesses either have or expected to have a Facebook page, this is a public facing open page that anybody can view. If people want to engage with a page, they tend to like or follow it. It tends to be the page owner just post out content. There's less of a discussion on a Facebook page as there might be in a...
KEY TAKEAWAYS COVERED IN THE PODCAST"Like and share" competitions are against Facebook Terms and Conditions! You cannot ask users to share your content during your competition. However, you can ask them to like your content. "Tag a friend" competitions are popular and currently legal according to social media Terms and Conditions. These competitions give you double the exposure! The effort each user must put forth needs to be worth the prize they will receive. Put your followers first. Give them what they want, not what you want to give away. You MUST have terms and conditions with your competitions. It isn’t worth the risk not to have them. Market your competition to your email list, post it on your other social media accounts and advertise in all other outlets to maximize your exposure. After you choose a winner, consider offering a discount for your products or services to those who were not chosen. Have the individuals that are interested send you a private message for the code!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…No matter how many followers you have or the size of your social media presence, competitions will benefit you! You can leverage your current social media presence by running a competition that increases views and engagement.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat competitions to run and which ones to leave alone - 02:42 Things to think about when running competitions on social media - 06:53 How to maximize your social media competitions - 12:02
Transcript below Hello, and a really warm welcome. Thank you so much for joining me on episode 12 of the Social Media Marketing Made Simple podcast, and I am your host, Teresa Heath-Wareing. I hope you are well and have had a great day so far. Although if you're like me, you might listen to your podcast first thing in the morning. That's when I tend to listen to my podcasts or my audiobooks. When I'm getting ready, it sits in my bathroom with me, and the hour it takes me to put my makeup on and sort myself out is the time that I listen to them. You may have just woken up, and if you have, good morning. As usual, I am really excited about today's episode and the subject of it, because I think that today's episode is something that every business can benefit from, and they can use. No matter what you sell, whether it's a product or a service, how big your business is or how many followers you might have, I think today's subject will apply to everyone. On today's episode, we're going to be looking at how you can use competitions on social media to grow your audience and to increase engagement. I love competitions on social media. They go together so, so well, and as I've said, no matter what size your business is, what product or service your business sells, or how many followers you might have on social media, I know that if you do a competition tomorrow, it's not only going to help to improve your social media, but also your business. In the agency we run, we have had lots of experience of competitions and done lots of different ones for lots of different types of clients. That's why I am so confident that you can see great results, regardless of your business. Today I'm going to be talking you through some key areas that are going to make your competition successful. Firstly, I'm going to be sharing with you some ideas around what type of competitions you can do, what competitions work well on what platforms, and what competitions you absolutely shouldn't do because they're against terms and conditions. Then we're going to have a look at some of the key points that you need to consider if you're going to be running a competition. And how you can maximise that competition, make sure that you get the biggest and the best results. And these results can include things like brand awareness, gain followers, increasing in engagement, the potential for huge reach, and ultimately some sales. So let's get started. What competitions...
KEY TAKEAWAYS COVERED IN THE PODCASTGDPR is new legislation for businesses from the EU that gives specifics on the collection and storing of customer data. The deadline for GDPR compliance is May 25th , 2018. Customers must agree to receive marketing communication from you. This means that customers will need to sign-up again to be on your email list. You shouldn’t use personal email for your email list. Instead, you can use a bulk email product such as Mailchimp. Use a subject line that captures their attention. Don’t be afraid to be different! It is important that they open it. Use systems such as Drip and Leadpages to set up a seamless email campaign and process for each option. This means the yes or no answer that your subscriber will give you through email in response to staying on your list. The emails you send should explain the value of being a subscriber. What makes your newsletter or communication great for your subscribers? You will want to remind them of that.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You may lose a large chunk of your email subscribers. But be positive! Those customers who are going to opt-in are the customers that value your services and will engage. They want to hear from you. The quality of your email list will improve overnight.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat is the GDPR? – 02:31 How to use email systems for your email campaigns – 06:24 Why you shouldn’t worry about losing email subscribers – 09:34
Transcript below Hello and really warm welcome to episode 11 of the Social Media Marketing Made Simple Podcast, and I'm your host, Teresa Heath-Wareing. Thank you so much for downloading this week's episode, I know I say it a lot but I really truly mean it. I have this website that I use to go on and look at what downloads I'm getting, and I get so excited every week when I go in and see how many people are listening. Also on my vision board which is to the right of me in my office, I have a goal for how many people I want to listen to the podcast. Every single month I write down how many downloads we've had. I am really excited to think that you're out there listening and I really, really do appreciate it. Obviously, if there is anybody that you know that you think might benefit from the podcast, then I would love it if you would share it with them. Of course, being a big social media person, I would also really appreciate it if you wanted to share it on social media as well. Anyway, that's enough of my please, let's get on with today's podcast. Today I've decided to talk about something that I didn't think I would talk about because if I'm honest, I was being a bit of a scaredy-cat. I'm going to talk GDPR. This subject is a really big subject at the moment because it's just about to come upon us. I decided that I wasn't going to do a podcast about it because of the fact that it's a fairly heavy going subject, it's a subject that unless you're a solicitor you probably shouldn't give advice on. I'm going to start this podcast with a caveat that I am not advising you what to do, I am merely giving you my take on it and the kind of things that I'm going to do to help me with GDPR. Like I said, this isn't a podcast where I'm saying, "Do this, do that", I'm just merely being really open about how I'm going to be managing GDPR going forward, and some of the tools and techniques and strategies that I might be using. The main area that I'm going to talk about is the re-qualification area. What is the GDPR? Let me go back a little bit and first of all just mention what GDPR is if you haven't heard of it. Basically, it's some legislation brought in by the European Union for businesses, and this legislation lays out how you should collect and hold data from people. If you are collecting data for marketing reasons, IE, you're going to email them, then this law basically now has an impact on how you collect them and how you store it. One of the main...
KEY TAKEAWAYS COVERED IN THE PODCASTAll copy is sales copy. This includes your social media, website, blog content and everything else. It is all used to connect with your audience and convince them to do something. You should create copy that your audience wants to read. It should compel them to want to learn more and engage with you. Listen to what your audience wants to hear and the words that they use. Use those words in your copy. Use emotion in your copy that makes it easier for customers to connect with you on a deeper level. Your copy should address your customer’s fear right off the bat. Address all the reasons they won’t engage or feel afraid to. Use your copy to let them know why they don’t have to feel this way. Give your audience the opportunity to respond to you. Have a conversation with your audience to gain actionable insight for new copy in the future.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Your audience is comprised of real human beings and your copy should be written for them. Your customer shouldbe the focus. You will want to explain why you are the solution to their problem and convey that using their words and compelling emotion.HIGHLIGHTS YOU SIMPLY CAN'T MISSAll copy is sales copy. Here’s why. – 03:29
1: Researching your audience – 04:54
2: Focusing on features vs benefits – 07:05
3: Using emotion works in copy – 09:02
4: Addressing your customer’s fears – 10:45
5: Hearing and responding to customer feedback – 12:00
Transcript below Hello, and a very warm welcome to episode number 10 of the Social Media Marketing Made Simple Podcast. I'm your host, Teresa Heath-Wareing. I am so glad to have you here for what is my 10th episode, which is great. 10 weeks of doing the podcast. And if you listened to last week's episode, you'll know that I said it's really hard work. So I'm really pleased I've managed to bring you these 10 episodes consistent. If you didn't get chance to listen to last week's episode, so number nine, then please go back and do so. It was a really good episode to record. I really enjoyed it. A little bit different to my standard format, where I'm normally giving you X amount of tips or certain things to do. I just talked generally around what makes successful entrepreneurs, and some of the things that I think makes a successful entrepreneur. And one of those things was talking about consistency, and maintaining something when you start doing it. So go back and take a listen, because like I said, I was really pleased with that one, and I thought we covered some really good things. The one thing that I should still mention at this point though, is I've still not got around to batching, much to the frustration of the team, who are eagerly waiting every time I record a podcast, to type up show notes, do transcripts, get it ready on the website, upload it to iTunes. So like I said, the idea was that I would batch content. Now, I'm going to do an episode in this, but basically it's where you sit down, and instead of recording one podcast like I'm doing now, that I'll record two or three, obviously not simultaneously. But the idea is basically you block out a whole section of time, and you do several of those things, either a podcast or a blog, creating social media content in a big block. Because there is a science behind how our brain works. Basically, if our brain is focusing on one type of task, it's easier to do that task two or three times over, than it is doing that task, coming away, and then going to do a different task. Your brain has to work at a different gear, if you like. So we definitely want to do batching, and I keep promising my team I'm going to do it, and I will soon, hopefully. The other thing I should mention about the podcast, is that I record it really early in the morning, because it obviously won't surprise you that you need quiet. You need there to be as little background noise as possible. I live in a house with me, my...
KEY TAKEAWAYS COVERED IN THE PODCAST All new business owners face the same three challenges involving self-motivation, time management and work-life balance. New business owners make their own lives harder by playing the comparison game with other entrepreneurs in our space. We must stop doing this! New tools, techniques, platforms and systems are releasing all the time. It can be difficult to not get wrapped up in all the “new” that you need to do. Drive, consistency and relentlessness are key to success in
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… “If you build it, they will come,” doesn’t apply in the entrepreneurial world. It’s more like this: If you build it and you market your backside off and you give it consistent attention, THEN they might come. Success takes time and effort! Please keep going and keep up the hard work!“I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed.” Michael JordanHIGHLIGHTS YOU SIMPLY CAN'T MISSTeresa’s challenges when starting her own business – 02:21 The main challenges new business owners face – 03:15 The syndrome all entrepreneurs suffer from, especially in social media – 05:25 Entrepreneurial Myth #1: Everyone else is an overnight success – 07:21 Characteristics of successful entrepreneurs – 09:12 Entrepreneurial Myth #2: That success is easy and will come quickly – 10:23 Teresa’s plea to YOU – 15:13
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE https://www.amyporterfield.com/2018/03/203/ (Amy Porterfield’s podcast, episode 203)
Transcript below Hello and welcome. And thank you so much for joining me for episode number nine of the social media marketing made simple podcast. I am so thrilled to have you here with me today. Today's episode is going to be a little bit different from the episodes that I've done so far. The episodes I have done to date have tended to be around tools or tips or tricks. And five ways to help you with X, or whatever it is. And today's going to be a little bit different. However, I think this subject that we're going to talk about today is super important for business owners and entrepreneurs and social media people alike. Today we are going to be talking about becoming successful. And what it means and the importance of consistency. Now one of the reasons why I've decided to do this episode this week is because it seems that I've been having these kinds of conversations recently with friends and clients. Also I listened to a recent episode of the podcast by Amy Porterfield. It's episode number 203, How To Get Noticed Online When You Are Just Starting Out. And a lot of the things that Amy said in that podcast was resonating with the conversations that I had had with like I said, friends and clients. And also it's something that I have been thinking about for my own current projects and also the level of success that I am at, at the moment. And the level of success I want to get to. So it felt like I was being led down this path or someone out there, the universe was telling me, Teresa you need to talk about this because like I said, so many things have presented themselves to me, where I thought, this is going to make a great podcast episode. And I think this is something you're going to be able to resonate with. It's going to be something that you have thought about, or you struggle with. And every so often I think we need to remind ourselves of some of the points that we're going to cover today. Teresa’s challenges when starting her own business So let's jump in. I'm going to start by saying, the most obvious thing in the world, running a business is hard. Oh man, is it hard. I remember when I first started out, I probably didn't have the faintest idea what it was like to run a business. I had worked as an...
KEY TAKEAWAYS COVERED IN THE PODCASTInstagram is the second largest social media platform, coming in just behind Facebook. InstaStories only last for 24 hours. Instagram Stories allow you to bring authenticity and vulnerability to your digital footprint. Business is all about the human to human (H2H) relationship. Use InstaStories to broaden the topics you share with your audience.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Doing business is really all about the human-to- human (H2H) relationship. People are seeking real connections with those they may choose to do business with. Through using Stories in Instagram, you can get people to know, like and trust you.HIGHLIGHTS YOU SIMPLY CAN'T MISSA newbie’s insight into Instagram’s basic features – 01:49 How to create an InstaStory – 02:40 Why Instagram Stories are so good for business – 04:08 The importance behind showing people who you really are – 06:30 InstaStories allow you to bring greater variety into your online presence – 10:22 What to post about on Instagram – 11:50 Take Teresa’s InstaStory challenge! – 13:07
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://www.instagram.com/teresa_heathwareing/ (Follow Teresa on Instagram) https://jasminestar.com/ (Jasmine Star)
Transcript below Hello and a really warm welcome to this week's episode of the Social Media Marketing Made Simple podcast, thank you so much for joining me, I really do appreciate it. I really hope that you are enjoying the content that we're putting together. My main aim is to work with entrepreneurs, business owners and marketers like yourself in order to help you improve your marketing using social media for your business. So this week is a topic that I am super excited about. I love Instagram. Now, if you're not following me on Instagram please head over and find me. Just type Teresa Heath Wareing and I'll be there. I love it and I also think the potential for Instagram is huge. If you don't know, Instagram is the second largest platform that's out there. Facebook being the first. It's also owned by Facebook so all of the cool, amazing features that you have on Facebook in terms of advertising, you also have in Instagram as well. But the bit that I want to talk about today is InstaStories. Instagram Stories. I think that this a great way for you to be able to reach out to a tuck audience and use it for your business. And I want to talk you through I think you can be doing that. But, before I jump in to telling you how I think Instagram Stories is so good for your business, I want to tell you a little bit about what is, in case it's something that you've not seen before, or you don't know about. Let me explain the features. A newbie’s insight into Instagram’s basic features First off, when you go Instagram app you will notice, that if you're looking at your feed that there will be pictures and profiles of people with kind of multicoloured circles around them at the top of your feed. This is where you're going to find other people's Instagram Stories. If you tap that you'll be taken to a full screen image on your phone, and it will be a story that's playing. Now it can be an image or a video or something called a boomerang, but basically it's kind of snippets of little bits of information that that person has decided to put out there. It's important to know that the information their putting in their Instastories will only last for 24 hours and then it disappears. It also won't appear in the grid where your normal Instagram posts are seen. How to create an InstaStory So if you want to an Instastory, you go to your main feed, and you swipe to the right where you will be taken to camera mode, and you're going to be able to record and take photos for Instagram Stories then. Because I don't want to take too much time on this podcast explaining how to do Instastories and also I find visual things so much easier. It's quite hard to...
KEY TAKEAWAYS COVERED IN THE PODCASTNegative feedback occurs when people who have used your product or service and commented about their unhappiness on your social profiles or accounts. Spamming and trolling occur when someone decides to target you and your profile with abusive, inappropriate comments. How you respond to negative feedback is not the same way you respond to trolls or spammers. These require different approaches. Negative feedback requires a response. Reply as quickly as possible and attempt to move the conversation offline. There are limited situations in which you should ever hide or delete negative comments or posts. Learn what they are and learn how to handle the rest.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Everyone will encounter negativity online. Remember to never let one person’s awful comments stop you from being the successful person you can be.HIGHLIGHTS YOU SIMPLY CAN'T MISSThe many ways you may encounter negativity online – 01:52 The good thing about negative feedback – 02:39 Teresa’s own experiences with negativity online – 04:38 Tactics for responding to negative feedback – 07:11 Tackling trolls and spammers – 10:06
Transcript below Hello there, everyone, and thank you so much for joining me on episode number seven of the Social Media Marketing Made Simple Podcast, and I am your host,, Teresa Heath-Wareing. I am so glad you decided to come along today and I hope you are having a brilliant week. I'm really excited about today's episode as I think this is something that most of people are going to be able to relate with that either they have experienced it themselves or they have a fear of it, so, today, I am talking about how to handle negative feedback, and trolls, and spamming online. Like I said, I'm really excited about this. Maybe excited isn't the right word, but I am excited to share this because I think lots of people are going to experience this. Whether they have directly experienced it themselves, whether it's been some online comments about the business that they work in or manage their social media for, or whether you are lucky enough to never have experienced any negative comments on social media or online, but it worries you, and it worries you about putting yourself out there just in case someone does say or do something. This is something that I have dealt with myself and, later on in the episode, I'm going to explain what happened and how it feels from a personal point of view because, actually, it's all well and good me telling you what to do in these scenarios, but when it happens to you, I can tell you, it feels a little bit different, and I'm going to talk you through how you can handle this and manage it going forward. The many ways you may encounter negativity online Before I dive in on how to handle these situations, I think it's important that we talk about the different types of situations there are, because the big difference between receiving negative feedback and someone, say, spamming or trolling you, so let's start with negative feedback. If you are a business or a service and you put yourself online and you're on social media, and someone goes onto any of those social media platforms or forums or onto your website through the comments and decides that they're going to put a comment about your business where they have expressed that they're not very happy with the service that they received. They said something about the product wasn't very good or they didn't like the way a member of the staff treated them or whatever it was. This is negative feedback. This isn't spamming and this isn't trolling. The good thing about negative feedback Negative feedback should actually be seen as a good thing. I know you're going to think, "Teresa, you've lost your mind," but, I promise you, I haven't. If your service or product isn't where it needs to be, then, obviously, you need to know about that. You need...
KEY TAKEAWAYS COVERED IN THE PODCASTWhen people are on your email list, you can market to them directly. Social media channels are not owned media. These social channels could disappear any day. If that happened, how would you stay in touch with your followers? As important as it is to build an audience on social media, it is vital that you get your followers onto your list. A great lead magnet helps you address your audience’s biggest problems. Content upgrades allow you to pull your podcast listeners and blog post readers in further by providing them with. There are considerations and rules you need to keep in mind when running competitions on Facebook or another social channel. Review your website on an ongoing basis to ensure you are providing clear opportunities for your visitors.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Social media is simply a part of your overarching marketing efforts. It should be integrated into all aspects of your marketing, such as list-building.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhy list-building is so important for your business – 01:59 How list-building fits within social media marketing – 02:32 Strategy #1 for building your email list: Creating a lead magnet – 03:48 Strategy #2: Incorporate content upgrades into your podcast or blog posts - 05:19 Strategy #3: Optimizing your Facebook page call to action - 07:02 Strategy #4: Run a competition on social media for businesses with products – 07:59 Strategy #5: Provide ample opportunities for visitors to engage with you on your website – 11:14
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://woobox.com/ (WooBox) https://teresaheathwareing.com/captivate-podcast/how-lead-magnets-help-you-build-your-list-stay-connected-with-your-followers/ (Episode 2 - How Lead Magnets Help You Build Your List & Stay Connected With Your Followers)
Transcript below Hello and welcome. Teresa Heath-Wareing here and thank you for downloading episode number six of the Social Media Marketing Made Simple Podcast, I really do appreciate it. At the moment, I am recording each podcast pretty much week on week, which although I want to get to batching and don't worry I will do a session on that. Although I want to get to batching so that I can do a number of podcasts at the same time. One of the great things about doing it week to week, is that I get to hear your feedback and I get to receive such lovely messages from people who have downloaded the podcast and listened to it. When I say thank you, I honestly truly, truly mean it. I really do appreciate you listening, and if you want to share it with people that you think it might help as well then I would really appreciate that too. Onto episode number six. Today, I wanted to talk to you about list building, and I know you might be sat there thinking, but what has this got to do with social media. Well it's got everything to do with social media, and also the reason I wanted to come in fairly early on episode number six, with something that was a little bit outside social media is because I wanted you to understand that social media is really a part of your marketing and should be seen integrated with all the other aspects of marketing your business. Something like, list building sits really hand-in-hand with social media, and so does so many other things. Although, the podcast is Social Media Marketing Made Simple, I am going to be also talking about marketing your business in general and how that fits in the social media. Why list-building is so important for your business So let's dive in. Why is building an email list important to your business? Well, it always has been from as long as I've worked in marketing which is near in 14 years now. Getting people onto email list has always been really, really important because when people are on your email list you're able to market to them directly. Now we have amazing things like custom audiences with Facebook, you...
KEY TAKEAWAYS COVERED IN THE PODCAST Facebook is a “pay to play” platform now. If you want people to see your posts, you need to pay for it. With an ad, you can set an objective. This tells Facebook what you want to achieve, and it picks the audience that has the propensity for doing the thing that matches your objective. Facebook is an amazing aggregator of data about people, which allows you to hyper-target your ads. An ad offers many more call-to- action button options. Boosting a post doesn’t allow you to split-test, which is unfortunate. Split-testing allows you to ensure you aren’t wasting money, which is important when determining how to spend your marketing dollars.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… There is a difference between hitting “boost” and going into Facebook Ads Manager and creating an actual ad. By working within Ads Manager, you gain greater control over your ad, your audience and your outcome, which can make a great impact on your business’s bottom line.HIGHLIGHTS YOU SIMPLY CAN'T MISS Why you really need to pay for advertising on Facebook – 02:22 The main differences between boosting a post and creating an advert – 04:08 How the CTA button language can make a huge difference in your ad – 08:47 Examples for simple ways to split-test Facebook ads – 10:19 Your next steps for creating a Facebook ad – 12:10
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE https://www.facebook.com/adsmanager/creation?act=243610250149831&filter_set (Facebook ad creation tool) https://rickmulready.com/ (Rick Mulready, Facebook advertising guru)
Transcript below Hello there, and a warm welcome. Thank you so much for joining me for this episode number five of the Social Media Marketing Made Simple Podcast, and I'm your host Teresa Heath-Wareing. I am so grateful that you decided to download this podcast and give it a listen. One of the reasons I decided to do a podcast is because I always said that I was much better at talking than I was at writing, and I love sharing content. I love giving you ideas and tips and tools to help you be better at social media marketing. For me, a podcast was a great way to do it so I do really appreciate you listening. Today's episode is no exception, it's something that I am actually super passionate about, as I see lots of small businesses making this mistake. In fact, I see lots of big businesses doing as well and this is Facebook advertising and just hitting that boost button. When I speak to these businesses, they end up telling me that they have had an experience of Facebook ads and that it just doesn't work and it's a waste of money and it didn't really do anything for their business. When I dig a little deeper, I realise that when they tell me they've been doing Facebook adverts, what they actually mean is they've been hitting the boost button on some of their posts and it's not really been giving them the kind of results they were after. Today, I want to walk you through why I don't just hit the boost button. Don't get me wrong sometimes its absolutely fine, you just want to hit that button to put a post like that so a few more people see it. Not a problem, but I want you to understand the difference between hitting boost and actually going into Facebook ads manager and creating an advert and the difference it can make for your return on investment and the sorts of results you can expect from some of these Facebook ads. Let's jump straight in. Why you really need to pay for advertising on Facebook I guess one of the first things I should explain is why you're going to be advertising in the first place. I hate to tell you but it really is common knowledge by now, that Facebook is pay to play and what I mean by this is, if you're not doing any type of advertising on Facebook then the amount of people who are going to be seeing your posts are going to be very, very low. The...
KEY TAKEAWAYS COVERED IN THE PODCAST “An hour of planning can save 10 hours of doing.” — Dale Carnegie One of the key aspects of social media is consistency. You need to show up every day. You need variety in your posts to keep your followers engaged. The assets you use with your social posts are just as important as the content itself. You need to be present on your social channels! You can’t just post and ignore. The better you can get to know your audience, the better you can create content that will interest them. The more you post content that provokes engagement, the more people you’ll reach.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… The more you engage your audience and the more targeted you get at connecting with your audience with the right type of content, the greater reach you will have. Better reach will encourage the social platforms to deliver more of your content to your audience.HIGHLIGHTS YOU SIMPLY CAN'T MISS An update about how changes in Facebook’s algorithms will affect how your content app – 01:55 Recommendations and words of warning regarding how to handle the content you publish – 04:30 The 4-stage process for identifying content needs – 06:31 The reason it’s important you understand who your target audience are – 07:06 Where to look for ideas to create posts around – 08:50 How social media really works – 12:39 How to create assets—what you’ll use to put posts on social media – 13:30 Tips for scheduling your posts – 15:59
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE https://meetedgar.com/ (MeetEdgar) http://wordswag.co/ (WordSwag) https://www.canva.com/ (Canva) https://buffer.com/ (Buffer)
Transcript below Hello, and a really warm welcome to episode four of the Social Media Marketing Made Simple podcast. And I'm your host, Teresa Heath-Wareing. Thank you so much for joining me today. I'm so glad you decided to download the podcast and give it a listen. As you know, this is a brand new venture for me and it's only episode #4 of the podcast. I sat down and thought about what is it I'm going to talk about on this podcast, what am I going to teach you, and what valuable information can I give you that's going to help you market your businesses better generally and on social media. I thought back to all the questions that I get asked all the time when I'm speaking to marketers and entrepreneurs like yourself. And one of the thing that I constantly get asked about and that people struggle with is how do we come up with content to put out on social media day after day, week after week. You know what? I'm not going to lie to you. This isn't the easiest task that we have. Coming up with creative and interesting content can be difficult and even more so when you think about the recent changes that have been taking place with the algorithms. Basically, the rules in which things like Facebook and Twitter and Instagram decide what content they're going to show to what people. An update about how changes in Facebook’s algorithms will affect how your content app If you saw my Facebook Live a few weeks back, it's on my Teresa Heath-Wareing Facebook page, you would've seen that I did live talking about the recent changes in Facebook. Basically, the short version is that Facebook are going to be giving more priority to content that engages people and provokes a conversation. If your content that you're putting out there is not getting much engagement and people aren't commenting or sharing, then the chances are less and less people are going to see your content. It's more important than ever that we think about how we can create engaging and interesting content for our social media platforms. Today, I have decided to do a podcast on how we go about creating content. I'm going to take you through my step-by-step guide to coming up with and planning my content for social media. Don't worry, I know if you're anything like
KEY TAKEAWAYS COVERED IN THE PODCASTHow often do you go back to reviewing your social profiles to ensure they’re filled in correctly? Your profile is your chance to make a great impression on your target audience. You’re brilliant—show it! By completely filling out your business’s page information, you will get more eyes on your business and gain greater engagement.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It’s easy to get caught up in the day-to-day upkeep of your social media marketing efforts. But sometimes you need to step back and make a broader review of your accounts. To help you keep your pages current and accurate, set up a regular schedule to review your business information. At THW Marketing, we review our page information about once a quarter. We recommend you do the same, at a minimum.HIGHLIGHTS YOU SIMPLY CAN'T MISSThe best profile picture for a business profile – 01:53 How to make the most of your cover photo – 02:48 The 3-second rule in social media – 03:37 Why it’s important to be thoughtful about your About section, especially when it comes to using keywords – 04:39 The one item on your Page that will allow you to get greater engagement from your audience – 06:32 Looking to the very near future: Facebook Messenger as a fantastic marketing tool – 07:23
Transcript below Hello and welcome to episode number three of the Social Media Marketing Made Simple podcast, and I am your host, Teresa Heath-Wareing. Thank you so much for joining me today. I'm so pleased you decided to download the podcast and give it a listen. Basically for those who don't know, I am doing a regular podcast where I am talking about social media marketing and how you can use it for your business. But for today's episode, I just want to take you back to basics for a little bit. Sometimes I think it's really important to go back to the beginning. We talk about all these amazing fancy things that all these social media profiles can now do. But when was the last time you went back to your Facebook page and looked at it as if you were new to the page, and as if you didn't know what your business did. So that's what I would like to do with you today. I'd like us to go back, have a look at the page, and I am going to talk you through some of the key areas that you may have missed when you set up your page. Because often when you first set up your page, you're more interested in getting the page up and running, and not so interested in perhaps making sure that it's all filled in correctly. And you know, this isn't something I just do ad hoc. This is something I go back and check at least once a quarter. Just to make sure that all the information is correct and that I'm happy with what's still on there. So I am just going to talk you through Facebook today, and I'm going to go through some of the key areas that you might want to have a look at, to make sure that your page is as well-optimized as it can be. The best profile picture for a business profile So let's start with the real basics and start looking at your profile picture. Now, as a business page, I would suggest that your profile picture needs to be your logo. But obviously not just your logo. Take a look at your logo. Does it fit nicely into a square? If it doesn't, make sure that it's not stretched or cropped or distorted in any way. You may even want to think about having a chat with a graphic designer or whoever does your design work and make sure that your logo has a nice square format available to it. And make sure that it's as striking as it possibly can be within that square. Because obviously when people are looking down their timelines, that square is really quite small. So if you have a very detailed logo, people are going to find it difficult to see what it is. So just double-check. Is it bold, and can it be seen from a tiny avatar square? How to make the most of your cover photo The next area I'd like you...
KEY TAKEAWAYS COVERED IN THE PODCAST Social media marketing is an incredibly effective means of remaining constantly in touch with your audience. You need a means of staying in touch with your social media audience should social media disappear tomorrow. Lead magnets are an effective means of gathering more data about your audience, allowing you to remain in contact with that audience outside of social platforms. Landing pages are the best tool to use when distributing your lead magnets
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… All your social media efforts occur on borrowed ground. You do not own the social media platforms you advertise on. You need to be prepared to remain engaged with your social media followers through other means. One of the best ways to do this is to offer lead magnets on your social profiles, which allow your followers to gain something of value in exchange for giving you their email addresses. HIGHLIGHTS YOU SIMPLY CAN'T MISS The one question you need to ask yourself about your social media marketing efforts – 00:51 What a lead magnet is – 02:45 9 types of easy-to-create lead magnets – 03:06 The 7 things that will make your lead magnet enticing and engaging – 04:13 Amy Porterfield’s best tip for creating amazing lead magnets – 05:23 Why it’s okay to not worry about “giving away your expertise” via lead magnets – 05:50 Learn how landing pages can improve conversions for your lead magnets, especially by using the great tool known as LeadPages – 06:47 The new marketing opportunities you gain by building your email list – 08:16
Transcript below Hello, and welcome to the second episode of Social Media Marketing Made Simple Podcast, and I'm your host, Teresa Heath-Wareing. Thank you so much for joining me for what is just my second episode on my podcast, and today, I'm really excited to share with you, some new techniques and tips that I've been learning, through a course that I've just completed with Leadpages. I am now certified as a conversion marketing expert with Leadpages, so I wanted to share some of their thoughts, and some of the things I learned with you today. The one question you need to ask yourself about your social media marketing efforts Before I get started, though, I wanted to ask you a question. What would you do if social media stopped tomorrow? I'll just let you think about that for a minute, because that's a big question to ask. If there was no Facebook, no Twitter, no LinkedIn, what would you do, and what would happen to your business? I've spent the last three years solidly working on Twitter, as one of my platforms that I market through, and I'm lucky now that I have over 10,000 followers, which is great. Really pleased about that. However, what if tomorrow, I broke one of their terms and conditions, and they shut my account, or if Twitter just decided, "I don't want to do this anymore," and therefore they decided to close Twitter down, what would happen to those 10,000 people that were following me, and how would I get access to them? Please don't get me wrong, social media is still super important, and is a great tool for getting your company out to people that perhaps don't know you, using things like Facebook advertising, talking to people on Twitter, making connections through LinkedIn can be a fantastic way of telling people that you exist, and marketing your business. However, you are marketing on borrowed ground. This ground does not belong to you. Facebook make up their rules, LinkedIn make up their rules, and as algorithms change, and as rules around advertising changes, you might have to think of ways of getting those connections that you make off those platforms, and into your own email database, so that you can market to them directly. What a lead magnet is So, on a very simple term, you are trying to get their email address from them, but you've got to give them a...
KEY TAKEAWAYS COVERED IN THE PODCASTVideo is a great way to put across who you are and what you do in a short space of time in a way people can easily understand. Live video cuts out all the middlemen! There’s no need for recording studios, video editors and others. (This also cuts out a lot of expenses tied to professionally made videos). Live video allows you to truly be authentic and make stronger connections with your audience.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Social media has changed drastically over the years. What was once run by text is now being taken over by video marketing. You need to make sure you start taking advantage of this marketing tool to remain competitive in the social media world.HIGHLIGHTS YOU SIMPLY CAN'T MISSLearn the stats that prove video is the marketing method of now – 03:42 Sample ideas for you to record on live video – 04:17 How video allows you to make more authentic connections via social media – 06:21 Things you need to get right before you start recording – 07:30 How to avoid the pitfalls of reading from a script – 08:19
LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttps://www.facebook.com/thwmarketingconsultant/ (Teresa’s Facebook page) https://twitter.com/theathwareing (Teresa’s Twitter page) https://be.live/ (Belive.tv)
Transcript below Hello, a massive welcome to the first ever Social Media Marketing Made Easy podcast. I'm your host, Teresa Heath-Wareing. I am so excited to have you here today. I can't wait to share with you some fantastic marketing and social media tips that are going to take your business to the next level. But before we get started, for those of you who don't know me, I'm Teresa, and I'm going to be your host on this podcast. This podcast is going to be kept kind of short and sweet. I'm not going to be going on for ages. What I want it to be, is some really good tips and advice, and nuggets of information that you can listen to quickly, and then you can take away and can use in your own business every single day. The focus for today's podcast is going to be all around live video, and why you should be using it for your business today. But before we get started on that, I just wanted to really quickly introduce to you who I am. I have been working in marketing and social media for the past 13 years. I have a degree in marketing. I'm also a member of the Chartered Institute of Marketers. But about four years ago, I started to see the benefit of social media for businesses, and I started looking at how they could use it to market their business. I decided to go and find some of the most amazing people in the world who knew what they were talking about with social media, and I started to be trained by them. I've done courses online with people like Mari Smith and Kim Garst and Amy Porterfield. I've worked really, really hard over the past few years to really understand social media and how it can benefit your business. I've also written a book, and I do speaking and training. I love it. It's one of the most fantastic jobs I've ever had, and it really does benefit businesses. I am so excited to share with you some of these great tips and advice. Why am I so excited about live video, and so keen for you to do it in your business? Well, social media and marketing has changed phenomenally in the past few years. What started off as predominately text and then moved on to images, is now moving with the times, and video is the way to go. I love video. It's a great way of putting across who you are and what you do in a very short space of time, that people can quickly understand. Live video is even better because you don't have to hire a film studio, you don't have to get professionals, you don't have to make sure that it's edited and beautiful. Live video is very authentic, and it's open to everybody. That's the beauty of it. It doesn't matter what size your business is, whether it's massive or whether it's teeny-tiny, anybody can