Marketing Mindset Club: Recent Episodes
Sarah Sennett
It's all about supporting you as a marketer.
It doesn't matter if you’re new to marketing, you’ve been thrown in at the deep end in your company or you’re looking to improve your skills, this is the place to get the latest tips and insights.
My name's Sarah and welcome to the Marketing Mindset Club.
Today, we’re talking about organic search - the things we’ve seen in 2022, how things are likely to change in the future and the things you need to consider in your 2023 organic search strategy. As always on this podcast, I want to help you get the context and the info you need to stay current in digital marketing, so let's get into it.
We’re talking about GA4, how it’s different from Universal Analytics and what it means for marketers. I’m also gonna catch you up on a few of the latest developments that caught my eye in the rest of the industry.
Marketing is hard. We marketers live in a world constantly moving and it can feel like a treadmill. The pressures of expending energy into creativity and then turning ideas into results can take its toll if we aren't careful with our own mental wellbeing. In this episode, we talk about: ✅ How mindset and mental wellbeing are your strongest asset as a marketer ✅ Burnout, how to watch out for it and what you can do to avoid it ✅ Meditation, tai chi and other ways to take care of your mental wellbeing Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks? 🌐 buymeacoffee.com/sarahsennett Support this podcast
Taking a new product to market? or working in a niche of a niche with a very small but highly valuable target audience? Brand-led demand generation might just be your secret weapon. With guest Dan Bassett, Head of Marketing at IMP Software we talk about: ✅ The difference between brand-led demand generation vs lead generation ✅ how to manage C-suite stakeholders when it comes to operational issues that affect the overall customer experience and therefore the brand ✅ why having a firm grounding in strategy creation is essential to be a successful marketer Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks? 🌐 buymeacoffee.com/sarahsennett Support this podcast
Wondering how to resolve your search engine strategy with your digital goals? Chasing the algorithm is a fruitless approach so, how do you put your users and your content at the top of your priority list? In this guest episode, we talk to Jason Barnard, the brand SERP guy and search engine expert about SEO for marketers, how Google has changed from a data lake to a data river, why there's no point in having a separate SEO strategy any more. Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks? 🌐 buymeacoffee.com/sarahsennett Support this podcast
Apple iPhone and iPad users now have to opt-in to tracking. That's over 50% of the smartphone market in the UK that will likely decline to share their tracking ID with advertisers. We're expecting to see a dramatic reduction in the effectiveness of Facebook ads in particular. We'll cover: ➡️ What exactly the changes mean and what both Apple and Facebook's stance on it is ➡️ What actually happens as a user who downloaded the iOS update ➡️ How you can adapt your strategy to protect your business' revenue Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks? 🌐 buymeacoffee.com/sarahsennett Support this podcast
Wondering how to generate leads in a B2B marketing context? Had your budget stripped and now you need to be more resourceful than ever in your lead generation strategy? Don't worry - we've got it covered Expert B2B marketer, Chris Hann, Digital Marketing Manager at RegTech firm CUBE is on hand to talk us through the current state of B2B lead gen. We'll cover: ✅ How to start a lead generation strategy from scratch ✅ How to be the first marketer in a newly-created B2B role ✅ Where to find data on your audience and how to segment them ✅ Why building lead nurturing matters ✅ The good, the bad and the ugly of tactics that are working right now or not Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks? 🌐 buymeacoffee.com/sarahsennett Support this podcast
Season 3 is here! Coming up is a series of interviews interspersed with my usual solo format of learning how to do marketing things and what matters about the latest marketing news. 8 weeks to uplevel your marketing game - let's do it! Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks? 🌐 buymeacoffee.com/sarahsennett Support this podcast
That question that I get asked every so often, "Should I start my own podcast?" In this episode I talk through some of the practical things I've learned about platforms and gear as well as the realities of being on a recording schedule, producing content and staying up to date. It's been a learning experience for me, not one without its challenges (like illness and daily life pressures), but ultimately I find it so rewarding helping marketers advance their careers and their businesses. Follow me on Instagram @MarketingMindsetClub or leave a review if you like the show 👍 Support this podcast
A commentary on the proposed media bill by the Australian government, and how the big tech companies are responding. It could result in Google search being withdrawn from the country, but Facebook has already acted. So why should we be worried? Also today - 4 steps towards writing copy that converts. The differences between functional and emotional messaging and the role of each in the customer journey. How to tap into the primal human brain and talk to customers on an emotional level. Show notes are marketingmindset.club Support this podcast
Customers should always come first, but I can’t stress this enough in 2021. With 10 years worth of growth in e-commerce penetration in 3 months in 2020, it's not just limited to millennials - it's across all age groups. With lockdown still affecting customers and retails around the world, in this episode we explore several key things that need to part of your e-commerce strategy this year. First things first - customers Treats and luxuries vs necessities Customer experience will determine retention Brand-building makes a return to the strategy Augmented reality to become a mainstay of fashion e-commerce Sustainability is high on the list Don’t expect an easy ride in 2021 Show notes are at marketingmindset.club
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When the pandemic hit, in-person events fell like dominoes one after another. Left in a world of virtual meetings and more screen time than usual means we're feeling 'Zoom fatigue'. So, how can events continue to deliver the same or more value than they would in-person? I don't think is gonna be acceptable anymore just to relay your online eventWe're talking about hybrid events. If you're planning an event in 2021 - you need to listen to this. We'll talk about delivering value to your delegates, taking the principles from the broadcast TV world and creating an online or hybrid event experience that exceeds your audience's expectations. Support this podcast
Discussing what the top thinkers and organisations are predicting for marketing strategy trends we’ll see in 2021. Instagram increases visibility of content through search Instagram and Facebook ads to become less static Online event fatigue means events need to go hybrid Making the break into Programmatic ads Chatbots will become the norm for customer service User experience becomes a ranking factor for Google The death of third party cookies - Cookipocalypse And what does all this mean for you as a marketer? Find the show notes at MarketingMindset.club Support this podcast
Discussing what the top thinkers and organisations are predicting for marketing strategy trends we’ll see in 2021. Shifting customer behaviours means trust is paramount Knowing your why will see you through Digital transformation, your business might never be the same A true omnichannel experience will lead to better customer experience And what does all this mean for you as a marketer? Find the show notes at MarketingMindset.club Support this podcast
If your goal is to grow your business, launch a product to a new audience or develop a loyalty strategy - social media is probably going to play a role. In this episode, learn how to choose the social channel best suited to your goal, where to find audience insights and how to plan your strategy. Also this week: Christmas buying behaviours and how COVID will probably change our shopping habits Junky marketing generates carbon waste in the form of emissions, so learn how to be mindful of the environmental cost of your marketing Are Google Ads or Facebook Ads throwing up some unexpected errors this week? They were for me Show notes at https://marketingmindset.club/ Support this podcast
Top three things about this episode Get the latest info about changing user behaviours such as Christmas shopping, video consumption and travel messaging Learn why you should be thinking about cookies and how the demise of third party cookies will affect your digital marketing strategy How to approach a new client's Facebook and Instagram ad account when they think ads don't work. The show notes are here: https://marketingmindset.club/2020/09/15/s2e1-cookies-and-privacy-digital-marketing-strategies-will-change/ Get in touch on Instagram @MarketingMindsetClub Support this podcast
Garmin has trust issues after this week's outage, so what can they learn from the charm of VW following dieselgate? Did you know is easier than ever to visualise your data? I have 8 top tips for Google Data Studio, even if you're allergic to spreadsheets. And if you're in B2B - here's all the info about why you shouldn't neglect long-term tactics. They still matter. Support this podcast
Learn why reviews matter to humans and how to get passive sales with them. Plus the latest Twitter hack and how to protect yourself from burnout. Support this podcast
Get better results by planning marketing for the moments your customers are in. Learn why brands are going all out for nostalgia right now and get some real-life tips on how to get buy-in from your board level stakeholders. Support this podcast
B2B marketing is changing, and there's plenty to apply in B2C markets too. Learn how to make retargeting work for you and A/B testing yields unexpected results. Support this podcast
Your audience are changing how they consume content, what they trust and where they spend their time online. Get the latest trends in news consumption, the Hero, Hub and Help content planning model and find how more about generating leads on Linkedin. Support this podcast
Find out what messaging is working right now in the travel sector. Learn about the concept of inbound marketing and how you can apply it. Plus, the results of our latest conversion rate optimisation tests for a B2B client. Support this podcast
Find out about user experience becoming a ranking factor in Google, learn how to apply the paid owned and earned media model and what I've learned from testing out the Spotify ad platform that you can apply in your marketing right now. Support this podcast
Learn more about pandemic consumer purchasing behaviours, dig into the SWOT analysis and learn how to use it plus what we know so far about the May 2020 Google core algorithm update Support this podcast