PSM: Professional Services Marketing: Recent Episodes
PSM Show
Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Re-Run:
Executive presence might sound like a buzzword, but in this episode of the PSM Show, Damion Morris and Deirdre Booth get to the heart of what it really means. They break it down into practical, learnable elements: composure, communication, and appearance. Through honest conversation and real examples, they show how presence is not about being polished or loud—it's about showing up with consistency, clarity, and intention.
They explore how poise under pressure signals confidence, why language shapes perception, and how your physical presence—including in virtual meetings—affects how others receive you. Deirdre shares insights from coaching leaders across the AEC space and offers advice for those navigating early leadership roles, especially women and introverts.
This episode also touches on personal branding, emotional regulation, and the mindset shifts that help professionals move from reacting to leading. Whether you're already in a leadership seat or aiming for one, this conversation offers guidance on how to carry yourself in a way that builds trust, influence, and long-term impact.
Recorded live at the 2024 SMPS Pacific Regional Conference in Portland, Oregon
Ryn (Kathryn) Bennett, MPH, is a non-binary 40 under 40 award winner, world-record-holding strongman competitor, celebrated TEDx and Ignite speaker, and advocate for developing mental toughness. They are the author of Productive Pain, a personal memoir and inspirational guide. With a background in social and behavioral health and process improvement, Ryn's professional career spans industries including tech, healthcare, and engineering/construction. Ryn used the mental fortitude and tenacity they learned in the gym to advance their career and overcome burnout, working from an entry-level process improvement role into a director position. Ryn is a Certified Professional Services Marketer and is nationally ranked as a strongman competitor. They are passionate about helping others develop the mental tenacity and internal strength they need to succeed, no matter the adversity they're facing.
The podcast picks up after Ryn's keynote. A few excerpts from the keynote have been included for context, but the podcast discussion does not depend on having heard the address.
AEC marketing and business development are changing fast. In this episode, Deirdre Booth talks with Scott Butcher of Stambaugh Ness about what is reshaping the work today and what leaders need next. They cover the talent crunch, the “missing middle,” and why environmental scanning belongs in every plan. They discuss practical uses of AI, how early adopters are already productizing tools, and what happens when firms delay. Scott makes the case for true marketing leadership at the table, not just a new title, and offers a six month playbook that focuses on three use cases for AI, stronger BD and marketing alignment, and a habit of testing and learning. The conversation closes with clear risks of waiting, including loss of relevance and recruiting challenges, and a reminder that agility wins when conditions shift.
Client experience is more than good service. In this episode of the PSM Show, Damion Morris and Deirdre Booth talk with Tim Amos, CPSM and Head of Growth at Client Savvy, about how AEC firms can design and manage client experiences that create measurable business results.
Tim shares his journey from in-house marketing to leading CX strategy and explains why repeat business does not always equal loyalty. He introduces practical ways to measure client sentiment, including Net Promoter Score and share of spend, and describes how firms can use feedback to inform go/no-go decisions, increase profitability, and strengthen retention.
For marketers, this conversation shows how CX can open the door to leadership. Small wins such as mapping the proposal process or implementing a client feedback program can build momentum and demonstrate the connection between marketing strategy and firm performance.
The discussion also highlights findings from the SMPS Foundation’s research on CX in the AEC industry. Listeners will gain a clear view of how intentional client experience shapes reputation, growth, and long-term success.
In this episode of The PSM Show, co-host Damion Morris welcomes Allison Tivnon, strategic advisor, author, and City Councilor for Beaverton, Oregon. Allison has spent nearly two decades guiding AEC firms through the complexities of marketing, planning, and leadership.
Damion and Allison explore why so many strategic plans lose momentum after the retreat and how to create alignment that lasts. They discuss the importance of involving marketing in the process, the role of a skilled facilitator, and how to make sure vision translates into action.
Guest Bio: Allison Tivnon has dedicated her career to city and regional planning, partnering with municipalities, DOTs, and regional governments on behalf of urban planners, transportation engineers, economists, and policy analysts. She presents for SMPS, ACEC, and AGC, and is the author of Marketing at Low Tide: How to Recession-Proof Your Marketing Department. She also serves as a City Councilor for the City of Beaverton, Oregon.
Learn more about Allison at AEC Pursuit Strategies or connect with her on LinkedIn.
This week on the PSM Show, we’re bringing back one of our most impactful episodes while Deirdre and Damion are out at Amplify AEC.
Whether you lead interview prep or support it behind the scenes, this episode offers a powerful mindset shift: coaching is not about directing or fixing. It’s about creating emotional safety and helping people shine under pressure.
If you’ve ever coached a must-win team or sat through a feedback session that crushed more than it helped, this one’s for you.
Deirdre and Damion are both gearing up for SMPS Amplify, and with Damion serving as one of this year’s conference chairs, we’re giving them a little breathing room this week.
In the meantime, we’re bringing back a listener favorite: “Finding Your Why & Trusting the Process: Rethinking Goals.” Originally released in February, it’s one of our top-performing episodes—and for good reason.
Your firm’s site greets visitors long before a proposal or a handshake. In this episode of the PSM Show, co-hosts Damion Morris and Deirdre Booth sit down with content strategist and copywriter Ben Culbreath to unpack what your homepage is really saying—and why that message may be turning prospects or future hires away. Ben shares field-tested ways to move a reader from “nice photos” to “let’s talk,” beginning with a simple litmus test—searching for the word you—and a copy layout known as the F pattern. He explains how clear headlines, client-focused language, and specific calls to action guide visitors through services, culture, and career paths without forcing them to hunt for key details. The conversation covers: • Positioning your firm through story instead of slogans • Using client interviews to surface authentic phrases that spark attention • Showing the how behind your work to add value and context to price discussions • Turning the careers page into a true recruiting tool that filters fit and boosts retention • Fresh alternatives to the tired “contact us” button that invite low-pressure conversations Whether your goal is stronger pursuit support, a more magnetic talent funnel, or copy that simply reads like a human wrote it, Ben’s advice will help your website start better conversations. Listen now, then run his quick audits to spot exactly where small edits will create a major impact.
Executive presence might sound like a buzzword, but in this episode of the PSM Show, Damion Morris and Deirdre Booth get to the heart of what it really means. They break it down into practical, learnable elements: composure, communication, and appearance. Through honest conversation and real examples, they show how presence is not about being polished or loud—it’s about showing up with consistency, clarity, and intention.
They explore how poise under pressure signals confidence, why language shapes perception, and how your physical presence—including in virtual meetings—affects how others receive you. Deirdre shares insights from coaching leaders across the AEC space and offers advice for those navigating early leadership roles, especially women and introverts.
This episode also touches on personal branding, emotional regulation, and the mindset shifts that help professionals move from reacting to leading. Whether you’re already in a leadership seat or aiming for one, this conversation offers guidance on how to carry yourself in a way that builds trust, influence, and long-term impact.
What does it take to lead with purpose, authenticity, and impact in the AEC industry? In this special episode of The PSM Show, co-host Damien Morris reflects on receiving the 2025 Leonardo Award from SMPS Los Angeles—a prestigious honor recognizing a career built on vision, creativity, and service.
Joined by co-host Deirdre Booth, Damien shares the personal and professional milestones that shaped his leadership journey, the mentors who inspired him, and the importance of lifting others along the way. From finding your strengths to building engaged teams, mentoring with intention, and creating meaningful change in your firm, this episode is full of real talk and practical insights for marketers at every stage of their careers.
What does it take to move from marketing manager to CMO in the AEC industry? In this episode, we talk with Jennifer Haferbecker, founder of On Your Market Set Go, about the mindset shifts, strategic thinking, and evolving expectations that shape today’s marketing leaders. Jennifer shares how marketing teams can support firm growth, influence business decisions, and build internal alignment—especially during times of change. We also explore the rise of the fractional CMO model, the expanding role of marketing in mergers and acquisitions, and the importance of showing up as a strategic partner at every level. Whether you’re leading a team or looking to grow into your next role, this conversation offers real guidance for building a meaningful and future-ready career.
What if your biggest career breakthrough isn’t about a title or a checklist, but about learning to observe and adapt? In this episode, we talk with Joanna Kozłowski, strategist, coach, and founder of Resolute Consulting, about how to take charge of your own growth—even when no one’s handing you the playbook. Joanna shares what it means to become an anthropologist of your own career, how to decode workplace culture, and why marketers need to connect professional development to business outcomes. With roots in adult education and a deep background in AEC marketing and BD, Joanna brings sharp insights and plenty of real-world advice for building confidence, telling better stories, and showing up with purpose.
Coaching a team for interviews is about more than polishing presentations. It is about protecting confidence, creating emotional safety, and helping people show up as the best version of themselves. In this episode, Deirdre Booth and Damien Morris dive into how to coach the coaches by training leaders to give feedback that grows people instead of tearing them down. They explore what it means to coach with empathy, how to time feedback for maximum impact, and how to adapt coaching styles to different personalities. Whether you are leading interview prep or stepping into coaching for the first time, this conversation will give you fresh tools to support your teams when it matters most.
Let’s get real—shortlist interviews are high-pressure, high-stakes moments where everything you’ve built—your strategy, story, and team—comes down to one shot. In this episode, Damion Morris and Deirdre Booth unpack what it really takes to show up in the room and deliver.
This isn’t a conversation about perfect slide decks or canned responses. It’s about the human side of the interview—the mindset, the chemistry, and the culture that drives real connection. From frameworks and firm culture to the psychology of safety and the power of storytelling, Damion and Deirdre get into the details of how great teams prep—and why preparation isn’t just logistics, it’s leadership.
You’ll hear practical strategies for coaching, team building, and managing competing priorities. You’ll learn why slides shouldn’t be your crutch, how to help technical staff feel safe and confident, and why Q&A is often the make-or-break moment. And yes, you’ll hear what happens when the wheels fall off—and what it takes to get them back on.
Whether you’re building a pursuit team, stepping into your first interview, or trying to elevate how your firm shows up when it matters most, this episode is packed with stories, tactics, and hard-won insights you can put to work right away.
In this episode of The PSM Show, Deirdre Booth goes one-on-one with longtime friend and bold brand-builder Nicole Posten, founder and principal of On Point Architecture. Based in Mesa, Arizona, Nicole launched her firm while on maternity leave—baby on one hip, CAD drawings on the screen, and zero interest in playing it safe.
Nicole brings the same energy to her marketing as she does to her design work: unapologetically real, fiercely professional, and refreshingly human. From naming her firm “On Point” to embracing a brand voice that’s quirky, brassy, and undeniably her, Nicole shares how authenticity has been the not-so-secret weapon behind her 75% repeat client rate and year-over-year business growth.
This is a masterclass in doing business your way—and making no apologies for it. If you’ve ever struggled to find your brand voice or felt the pressure to blend in, Nicole’s story is your permission slip to stand out.
Success isn’t just about working hard—it’s about working smart. In this episode, Deirdre Booth sits down with Rachel Charlton, founder of Sticky Communications, to explore seven lessons she wished she had learned sooner in her AEC career.
They break down the power of taking initiative, how to lead with purpose, and why understanding the why behind your work can shape both your career and workplace relationships. Rachel also shares how young professionals can navigate challenges like balancing expectations, avoiding burnout, and using data-driven insights to gain influence.
Beyond career strategy, they dig into the mindset shifts that can make all the difference—how to advocate for yourself, step out of your comfort zone, and turn rejection into redirection. Whether you’re new to AEC or looking to take your career to the next level, this episode offers real-world advice to help you grow and succeed.
Sticking to goals is easy when motivation is high—but what happens when that initial spark fades? In the third installment of our goal-setting series, Deirdre and Damion explore how to stay connected to your goals by digging into the why behind them. They discuss the difference between setting goals for external validation versus personal fulfillment and how aligning with your deeper purpose leads to lasting progress.
They also break down the role of self-awareness in navigating change and how external feedback can reveal blind spots, strengths, and unexpected opportunities. By paying attention to both internal motivation and outside perspective, you can gain a clearer picture of what truly matters and adjust your path with confidence.
Finally, they discuss the art of letting go—learning to trust the bigger picture, even when things don’t go as planned. Whether you’re questioning a goal or facing setbacks, this episode offers a refreshing take on staying flexible, focused, and connected to what really drives you.
In the second episode of our goal-setting series, Deirdre and Damion rethink traditional success by shifting the focus from achievement to transformation. Instead of chasing goals for the sake of external recognition, they explore how goals should serve as stepping stones toward personal growth.
They introduce the NICE goal framework as an alternative to traditional SMART goals, highlighting the importance of setting goals that align with personal values and long-term vision. Through personal stories and practical strategies, they share how discipline and consistency play different roles in success, why sustainable progress matters more than rigid perfectionism, and how self-awareness can reshape the way we set and pursue goals. This conversation offers a fresh perspective on goal setting, emphasizing who you become in the process—not just what you accomplish.
New year, fresh start? Maybe. But let’s face it: the pressure to set ambitious resolutions and overhaul your life on January 1st is overwhelming—and often counterproductive. In this episode, hosts Damion and Deirdre take a deep dive into the mindset shift we all need: moving from hustle culture to a life that’s fulfilling, intentional, and aligned with what truly matters.
Drawing from their personal journeys, the hosts explore why societal expectations around goal-setting can lead to burnout and frustration, and how to approach 2025 with clarity and balance instead. They challenge the conventional “new year, new you” narrative and replace it with a focus on how you want to feel and who you want to become.
Whether you’re navigating career milestones, striving for personal growth, or simply trying to reclaim some peace in a chaotic world, this episode is filled with inspiration and actionable ideas. The discussion touches on the importance of balance, the value of joy and connection, and how to make progress without losing sight of what truly matters. Damion and Deirdre’s warmth, humor, and candid reflections create an engaging space for listeners to rethink their approach to the new year and beyond.Music by RomanSenykMusic on Pixabay. www.pixabay.com
This episode marks the transition of longtime co-host Frank Lippert as he steps away to focus on his role as Director of Strategy at Delve Underground. For the past three years, Frank has been a trusted voice for candid, honest conversations about leadership, marketing, and the human side of professional services. His reflections on this journey offer valuable insights on authentic leadership, succession planning, and navigating change — themes that every professional can relate to.
But as one chapter closes, another begins. The PSM Show is proud to welcome its new co-host, Damion Morris, a proven marketing leader from PCL Construction known for his innovative thinking, dynamic presence, and ability to spark meaningful conversations. Together with co-host Deirdre, Damion promises to bring fresh energy, bold ideas, and timely discussions on the topics that matter most to today’s professionals.
Music by RomanSenykMusic on Pixabay. www.pixabay.com
In this episode, Deirdre sits down with Uniqueka Walcott, a renowned writer and speaker, to discuss personal branding, career ownership, and workplace culture. Known as the "Billion Dollar Bid Writer," Uniqueka shares her journey of crafting a strong personal brand through strategic communications and offers insights from her experience to help individuals embrace authenticity and boost visibility. The conversation highlights pivotal career moments, emphasizing self-guidance and the importance of a supportive network. Uniqueka addresses challenges in career ownership, including mindset shifts and actionable feedback, and stresses the necessity of recognizing when change is needed. Strategies for overcoming obstacles and cultivating a workplace culture of mutual respect are also explored. Key takeaways include rejecting disrespect, being discerning with feedback, and embracing proactive change, providing listeners with practical insights to advance their personal branding and career growth.
Uniqueka Walcott, CPSM, Uniqueka Walcott Communications LLC Uniqueka Walcott is celebrated for her prowess in proposal management and strategic communications. As the founder of Uniqueka Walcott Communications LLC, she empowers others to express their authentic selves. Holding a B.A. in journalism with a focus on Public Relations from Georgia State University, Uniqueka has secured over a billion dollars in government contracts and has been featured in the Baltimore Sun. Her Personal Branding Masterclass is instrumental in helping clients boost their visibility and build meaningful connections, paving the way for their growth. Music by RomanSenykMusic on Pixabay. www.pixabay.com
Cause Marketing is where A/E/C firms partner with non-profits to develop campaigns that do good things for the community, help the non-profit and their cause, and advance the brand and goodwill of the company investing in it. PSM Show cohost Frank Lippert talks to Jodi Sommers of Jodi Sommers Marketing and Megan Falkenstein of Sponsors, Inc. to learn more about what goes into doing great cause marketing—the kind of campaigns where everyone benefits and everyone wins. Jodi Sommers, CPSM, Jodi Sommers Marketing Jodi Sommers spent the past twenty-five years providing her expertise to a diverse array of AEC firms. With a bachelor’s degree in marketing from the University of Florida, she has dedicated her career to the art of marketing ever since. Jodi is a Certified Professional Services Marketer and a LEED Green Associate. She served as the President of the Southwest Oregon Chapter of the American Marketing Association and led a sustainable business organization in Eugene, Oregon for three years. In 2023, Jodi launched her consulting firm, Jodi Sommers Marketing, where she offers a comprehensive range of marketing services tailored to AEC firms. Her firm specializes in cause marketing, which integrates support for nonprofits with marketing and employee engagement goals. From strategic planning and project pursuits to client feedback surveys and cause marketing, Jodi is committed to helping her clients achieve success. Megan Falkenstein, Sponsors, Inc. Megan Falkenstein, a native of Eugene, Oregon, has over a decade of experience as a professional fundraiser and communications director. She is deeply dedicated to her work, which has focused on creating unique visual brands and compelling donor-focused storytelling for social justice nonprofits. She has spent the last 5-years as the Development Director for Sponsors, Inc. A nonprofit whose mission is to provide wrap-around supportive services and housing to formerly incarcerated individuals in Lane County. In her free time, she enjoys walking her rambunctious rescue pup along the beautiful river bike path, seeing as much live music as possible, throwing killer parties, and volunteering year-round as the Oregon Country Fair Volunteer Crew Coordinator. Music by RomanSenykMusic on Pixabay. www.pixabay.com
Frank sits down with Laurie Lumish, Principal and Director of Marketing and Business Development at Degenkolb Engineers, and CFO Maury Ballif to explore the secrets of building a strong working relationship that sets a new industry standard. In this engaging conversation, you'll gain practical advice on enhancing your role within the company, developing empathy, mutual understanding, and fostering seamless collaboration between marketing and finance teams. Laurie and Maury address common challenges and offer strategies for overcoming them. Their combined experience provides valuable lessons for any professional aiming to strengthen team dynamics. Tune in for actionable tips to build your internal partnerships and achieve outstanding results. Music by RomanSenykMusic on Pixabay. www.pixabay.com
In this follow-up episode, Frank and Deirdre dive deeper into how companies can effectively plan and execute their presence at conferences. Learn how to set SMART goals, craft a compelling message, and equip your team with effective conversation topics. Frank and Deirdre also discuss creating a staffing plan that balances attending sessions with manning the booth. This episode highlights important aspects such as ROI, achieving your overall conference goals, and more. Tune in for actionable advice that will elevate your conference strategy and drive impactful results. Music by RomanSenykMusic on Pixabay. www.pixabay.com
Frank and Deirdre share their insights on making the most out of your professional conference experience. They discuss strategic networking, setting realistic expectations, and engaging effectively with speakers. You'll also learn about the importance of taking notes and adhering to proper conference etiquette, especially during the final keynote session. Whether you're new to conferences or a seasoned pro, this episode is filled with valuable tips to enhance your participation and takeaway. Music by RomanSenykMusic on Pixabay. www.pixabay.com
Coffman Engineers is known for having some of the most talented, long-standing, happy marketers in A|E|C. And Chad Heimbigner, COO, and Board Director, is part of the reason why. From his heartfelt servant leadership to collaborative partnerships to lifelong learning, Chad embodies the best traits of a strong technical leader who stands by the team. Deirdre, Kate, and Chad talk about what makes a leader advocate and how to build an intentional, positive marketing/BD/leadership culture. Coffman Engineers is a multidiscipline engineering consulting firm with almost 800 team members in 21 offices across the United States. Chad is also an active volunteer with several community organizations and serves on the University of Idaho Civil and Environmental Engineering Advisory Board. Resources: Chad Heimbigner - LinkedIn - https://www.linkedin.com/in/chad-heimbigner-96b76131/ Coffman Engineers - www.coffman.com Gonzaga University, Women Lead Conferences - https://www.gonzaga.edu/school-of-leadership-studies/leadership-training-and-development/women-in-leadership/conferences-and-events Music by RomanSenykMusic on Pixabay. www.pixabay.com
Knowing what you know now, what advice would you give to your younger self? Deirdre Booth and Kate Robinette swap professional and personal advice in this fireside chat. If you have advice to share, please post to our social media pages on Facebook, LinkedIn, and Instagram #psmshow! Resources: Burnout: The Secret to Unlocking the Stress Cycle, by Emily and Amelia Nagoski (available on Amazon.) First, Break All the Rules: What the World's Greatest Managers Do Differently, by Marcus Buckingham (available on Amazon) Citizenship in a Republic (The Man in the Arena), by Theodore Roosevelt Music by RomanSenykMusic on Pixabay. www.pixabay.com
Two theater kids walk into an AEC firm… Kathryn Ness visits Kayla McCause from Dragonfly AEC and Kate Robinette of GO Strategies about how they apply their performing arts training and experiences to their work in marketing and business development. These three get serious about play and the transferable skills of unusual backgrounds. Enter, stage right.
Kayla has a background in theater and worked in corporate marketing, giving her an appreciation of both the art and analytics behind effective marketing strategies. Energetic and inquisitive, she challenges herself to continually learn and improve in work and life, whether through asking powerful questions or experiencing different cultures. With her unique mix of skills and perspectives, Kayla gives AEC firms the tools to expand their influence and grow their revenue. From helping firms grow and diversify their market share to delivering engaging training sessions, she applies a combination of optimism and objectivity that creates connection and drives results.
Kate is a theater nerd who learned about AEC marketing when a board member of the arts council where she worked suggested she talk to his marketing director. She quickly realized her linear thinking, strategic analysis, writing, and logistics management were a killer combination for helping to win work. She spent 20 years honing her craft. Now she helps companies strengthen their marketing and BD teams, culture, and employee engagement with the same combination of talents and a (slightly less) deadline-driven rigor.
Kayla McCause, MS, CPSM - Dragonfly AEC, https://www.linkedin.com/in/kaylamccause/
Kate Robinette, CPSM - GO Strategies, https://www.linkedin.com/in/karobinettecpsm/
Music by RomanSenykMusic on Pixabay. www.pixabay.com
Recorded live at the 2024 SMPS Pacific Regional Conference in Portland, Oregon
Ryn (Kathryn) Bennett, MPH, is a non-binary 40 under 40 award winner, world-record-holding strongman competitor, celebrated TEDx and Ignite speaker, and advocate for developing mental toughness. They are the author of Productive Pain, a personal memoir and inspirational guide. With a background in social and behavioral health and process improvement, Ryn's professional career spans industries including tech, healthcare, and engineering/construction. Ryn used the mental fortitude and tenacity they learned in the gym to advance their career and overcome burnout, working from an entry-level process improvement role into a director position. Ryn is a Certified Professional Services Marketer and is nationally ranked as a strongman competitor. They are passionate about helping others develop the mental tenacity and internal strength they need to succeed, no matter the adversity they're facing.
The podcast picks up after Ryn's keynote. A few excerpts from the keynote have been included for context, but the podcast discussion does not depend on having heard the address.
https://www.linkedin.com/in/kathrynbennettwrites/ Productive Pain, by Ryn Bennett (available on Amazon) https://www.proposalindustryexperts.com/ Music by RomanSenykMusic on Pixabay. www.pixabay.com
You've heard of common sense and street sense. Get ready for farm sense, as doled out by SMPS Weld Cox awardee, Donna Corlew, FSMPS, CPSM. Learn how this self-described farm girl got her start, what she sees as the biggest changes in AEC marketing and BD, and what today's marketers can do for themselves to get ahead. Deirdre and Donna bless all the hearts in this uplifting look at our craft.
A native Tennessean, Donna Corlew’s roots run deep in Southern hospitality, a culture of giving, and an abiding love of SEC football and Nashville Predators hockey. Don’t let that Southern twang fool you – under the surface lies the heart and soul of a Steel Magnolia driven by a passion for coaching and helping architects, engineers, and builders identify and maximize their unique talents and expertise. She works with AEC firms across the country to focus strategic vision and market research, grow connections and chemistry with clients and prospects, and help technical staff and marketing and business development professionals to thrive and win profitable work. With over 700 technical professionals trained as effective doer-sellers, Donna brings an understanding of the AEC market and a proven track record of performance and results. https://www.linkedin.com/in/donnacorlew/
Resource links:
Patrick Lencioni, The Ideal Team Player, available on amazon.com https://www.amazon.com/Ideal-Team-Player-Recognize-Cultivate-ebook/dp/B01B6AEJJ0
Catch Donna at these conferences:
https://convention.agc.org
https://smps-serc.org
https://smpsmvrc.com
https://smpsheartland.org
https://smpsheartland.org
https://www.amplifyaec.org/
Music by RomanSenykMusic on Pixabay. www.pixabay.com
In today’s episode, we have a case study on authentic and intentional leadership. Frank and Deirdre talk with Justin Conger, of Conger Construction, about leadership, decision making, culture, brand, and how marketing impacts a firm. At the helm of Conger Construction Group, Justin Conger stands as a paragon of transformative leadership. His distinct approach, grounded in the principles of servant leadership, has been the compass guiding the company’s ascent in the construction sector. With the conviction that true leadership stems from serving first, Justin continuously places the needs and professional growth of his team at the forefront. This ethos has not only fostered a culture of mutual respect, trust, and empowerment within Conger Construction Group but has also been instrumental in its sustained business expansion. https://www.linkedin.com/in/justin-conger-27636614/ Resource links: Conger Construction: https://www.congerbuilt.com/ Vistage: https://www.vistage.com/ Off Balance, Matthew Kelly: https://www.amazon.com/Off-Balance-Work-Life-Professional-Satisfaction/dp/1942611331 The 5 Disfunctions of a Team, Patrick Lencioni: https://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756
Ever wonder what it takes to be a leader? Deirdre and Kathryn explore what leadership means, how to become a leader, and what it takes to go beyond a title to truly lead. They also look behind the curtain on how leadership decisions are made. They bring their education, personal experiences, and practical tips to unlock the secrets of good leadership.
As a partner in GO Strategies, Kathryn brings an energy and vitality to the team that significantly promotes the mission of “making everything about marketing and business development easier.” With more than 20 years in the A/E/C industry, Kathryn brings an in-the-trenches perspective for how things work and, more importantly, how things can work better. Her sense of humor is balanced with a sense of getting-the-job done. She is a strategic thinker, an excellent listener, and provides creative solutions that work, not abstract theory that sits on shelves. As a life-long learner, she is a certified professional services marketer (CPSM), certified professional life coach (CPLC), and a 6 Types of Working Genius facilitator. Kathryn is a frequent presenter and facilitator, in both the virtual and in-person environments, presenting at national and regional conferences, and at SMPS chapters Beyond work…she loves to scuba dive and is PADI rescue diver, has been called a gym-rat (rats love cheese!), and enjoys time with her 1-year-old grandson. She served a past chapter president for the SMPS Sacramento Chapter and is currently on a committee for APWA Sacramento Chapter.
Resources:
Adam Grant, Think Again (available on Amazon)
Patrick Lencioni, The Ideal Team Player (available on Amazon)
Edgar Schein, Humble Inquiry (available on Amazon)
Six Types of Working Genius: https://www.workinggenius.com/
Connect with Kathryn Ness: https://www.linkedin.com/in/kathryn-ness-cpsm-6a08928
Music by RomanSenykMusic on Pixabay. www.pixabay.com
What if your project summaries could proactively win work for you? Leslie Blaize, CPSM, is a case study specialist. She's sharing the secrets to making a compelling case study document that speaks to your company, your client, and prospective clients with her 1 case study = 3 wins techniques. Resources: American Writers and Artists Institute - https://www.awai.com/ Casey Hibbard - https://www.compelling-cases.com/ SMPS Pacific Regional Conference - https://smps-prc.org/ Connect with Leslie Blaize: linkedin.com/in/freelance-writer-architecture-engineering-construction/ AEC Connect newsletter: Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6947590700544704513 Website: blaizecommunications.com/ blaizecommunications@gmail.com Music by RomanSenykMusic on Pixabay. www.pixabay.com
Did you resolve to be better organized or have better follow-through in 2024? Frank and Kate share their tips for staying on top of email, scheduling, and to do items in practical, low key ways. Music by RomanSenykMusic on Pixabay. www.pixabay.com
As another year comes to a close, Deirdre and Frank recap highlights of 2023 and expectations for 2024. It's a meaningful look at their professional and personal journeys. There's a little arm-chair market forecasting, a little lessons learned, and a lot of fun in this episode. Music by RomanSenykMusic on Pixabay. www.pixabay.com
This is part two of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pursuit, write a killer proposal and get shortlisted to interview. It’s the last step in the process to winning the pursuit… and, honestly, it can be a lot of fun and/or a lot of work. There are multiple personas involved, lots of moving parts, and lots of pressure. Deirdre Booth and Kathryn Ness are interviewed by Frank Lippert to help marketers set the stage for success with this important job function. Music by RomanSenykMusic on Pixabay. www.pixabay.com
This is part one of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pursuit, write a killer proposal and get shortlisted to interview. It’s the last step in the process to winning the pursuit… and, honestly, it can be a lot of fun and/or a lot of work. There are multiple personas involved, lots of moving parts, and lots of pressure. Deirdre Booth and Kathryn Ness are interviewed by Frank Lippert to help marketers set the stage for success with this important job function. Music by RomanSenykMusic on Pixabay. www.pixabay.com
Not sure what retirement holds for you? Or maybe you know someone that's just a little uncertain about what's next for them as they retire from professional services marketing? This podcast is for you. Frank talks to his friend and mentor, Laurin McCracken, who went from professional services marketing legend to one the top watercolor painters in the world in his retirement. This is a fun conversation about figuring out what to do in retirement, how to find fulfillment, and how to put your best professional services marketing skills to use for YOU! In his first career, Laurin McCracken, FSMPS, was a renowned marketing and business development expert and a transformative leader in the Society for Marketing Professional Services (SMPS). Today, Laurin McCracken, AWS, NWS, is a realist watercolorist. His approach to still life painting emulates that of the Dutch and Flemish still life painters of the 16th and 17th centuries. He is a signature member of more than a dozen watercolor societies including the American Watercolor Society and the National Watercolor Society. His paintings have won multiple awards and have been included in competitive and invited exhibitions around the world. His paintings are in the permanent collections of the Watercolor Museum, Fabriano, Italy, The National Museum of China in Beijing, The Museum of the University of Mississippi and other institutions. Resources: https://www.federalreserve.gov/monetarypolicy/publications/beige-book-default.htm Music by RomanSenykMusic on Pixabay. www.pixabay.com
Meet another TankGirl Marketing team member, Sedona Scheopner! Kate and Sedona talk about transitioning into AEC marketing, staying motivated, achieving balance, and even a little AI on this fun, getting-to-know-you chat. Sedona brings five years of marketing experience and a lot of enthusiasm to the TankGirl team. She is passionate about learning everything about marketing for the AEC industry. Sedona is engaging and easily connects with people of all backgrounds, ages, and walks of life, making her a natural marketer. Her superpower is her ability to coordinate with teams and clients and she is a GI Jane of All Trades--contributing to proposal management, social media campaigns, graphic design, communications, and pursuit strategy. Sedona is a member of SMPS Arizona and has a passion for learning. She soaks up training and webinars and brings back the things she learns to share with the TankGirl team. Music by RomanSenykMusic on Pixabay. www.pixabay.com
Good research begins with a good framework. In the last episode of our Marketing/BD Plans series, Frank and Kate talk to Sarah Kinard of The Flamingo Project to get the facts about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get out of the rabbit holes and back on track, and resources to get started. Sarah Kinard, Head Bird at The Flamingo Project, is a strategic visionary who continues to build her career shaping strategy for professional service firms. Through research, fractional CMO and strategy, she is known as a change agent, tackling challenges with implementation at a scale her clients can handle. Sarah's curiosity, fail-forward/fail-fast approach, and desire to have fun in everything she does, are the hallmarks of how she "does it differently." Sarah served as President of SMPS Dallas, Now North Texas in 2021-2022 and currently serves as Secretary for the SMPS Foundation. Resources: https://theflamingoproject.com/market-research-and-growth/ https://theflamingoproject.com/what-is-market-research-market-research-for-aec/ https://cart.smps.org/store/the-neuropsychology-of-influence-and-decision-making/852 Music by RomanSenykMusic on Pixabay. www.pixabay.com
As part of our planning series, today we are discussing the ins and outs of Business Development plans. Why do you need one, what do they look like, what do you need to know, and how do you know if you have written a successful plan? Deirdre interviews Frank about how a BD plan ties into your strategic and marketing plans and most importantly, how they work together to accomplish great business development. Rainmaking - by Ford Harding Music by RomanSenykMusic on Pixabay. www.pixabay.com
Following up on the case study in Episode 254, we decided that maybe a little back-to-school education on Marketing Plans would be a good idea. This episode talks about what goes into a really good marketing plan, how to create one, get buy-in for it, implement it, and keep it going through it's lifespan. Frank interviews Deirdre and they talk about the lessons learned in doing a volume of marketing plans, in-house and as consultants. From marketing plans for expanding into existing markets and services to new market exploration, this podcast covers it all. The Markendium books mentioned in the podcast are available at https://www.amazon.com/dp/B0C4XTZSH8 Music by RomanSenykMusic on Pixabay. www.pixabay.com
Marketing Plans are a great place where marketers set direction and prove their value. This podcast is a case study of a marketer writing their first marketing plan. We'll talk about the real-life process, the highs and lows, and the outcomes personally and professionally. Katerina (Kat) Marovich joined Summit Engineering as an administrator and quickly became the firm’s sole marketer. Kat has tackled it all from rebuilding the website, planning and hosting events, and developing the firm’s Marketing and Business Development Plan. Find her on LinkedIn: https://www.linkedin.com/in/katerina-marovich-2638a0142/ Music by RomanSenykMusic on Pixabay. www.pixabay.com
How do you find balance and success as a department of one? Vicki Menard, Maggie Thornton, and Jodi Sommers share the challenges and advantages of being a solo marketer with guest host, Kate Robinette. Variety is the spice of life. Vicki Menard is the marketing director for Todd Construction. She has been using her storytelling skills in the construction industry for the past eight years, since transitioning from a long career as a daily newspaper editor and reporter. She is the proud mother of adult identical twin daughters and a descendant of Oregon Trail pioneers. https://www.linkedin.com/in/vickimenard/ www.toddconstruction.com Maggie Thornton, CPSM, oversees marketing and business development for Westlake Consultants. Her core responsibilities include day-to-day marketing and proposal development, firm communications, business development planning and recruitment efforts, as well as helping to develop company initiatives, practices, and policies. She joined Westlake Consultants in 2010 and was named an Associate Principal in 2020. https://www.linkedin.com/in/maggie-thornton-cpsm-232bb213/ www.westlakeconsultants.com Jodi Sommers, CPSM, LEED Green Associate, is a textbook example of a serial solo marketer. She was the first marketer hired at four separate AEC companies, where she ran her department of one. She has represented architects, contractors, sustainable design firms and a wide variety of engineers, energy analysts and commissioning providers. She recently started her own consulting firm – Jodi Sommers Marketing – where she provides marketing strategy and consulting for AEC firms with a special emphasis on cause marketing, which is the art of supporting nonprofits and achieving marketing and employee engagement goals simultaneously. https://www.linkedin.com/in/jodi-sommers-cpsm-leed-green-associate-768b984/ Music by RomanSenykMusic on Pixabay. www.pixabay.com
This episode goes deep. Frank and Deirdre dive into a question that super-hero author/podcaster/researcher Brene Brown poses: In general, are people really doing the best they can with the tools they have in the moment? So many angles to this, so many take-aways, and so much empathy. Come learn how to be a better human. Resources: The Collaborative Way by Floyd and Jason Fickett (available on Amazon) Brené Brown "Unlocking Us" podcast https://brenebrown.com/podcast-show/unlocking-us/ Music by RomanSenykMusic on Pixabay. www.pixabay.com
This episode talks about the grind and figuring out how to get the job done even when it it's the last thing you want to do. Deadlines are real, job performance matters, and sometimes people suck. You're stuck. We've been there, let's unstick it. Resources: Burnout by Emily and Ameilia Nagoski (available on Amazon) The Middle by Jimmy Eat World (song) Rage Against the Machine (rock band) Breathwork: www.webmd.com or www.everydayhealth.com Music by RomanSenykMusic on Pixabay. www.pixabay.com
Recorded earlier this year during the week ahead of Mother's Day, Frank and Faith talk to two of the Super Moms in our network. In Part 2 of our Super Moms series, they talk to Bethany Rustic Smith of Energy Systems Group (ESG). Bethany offers great advice on managing a career at full-throttle and making time for three kids. The conversation is rich with relationship advice, parenting ups and downs, and real-life wisdom. Bethany Smith, FSMPS, CPSM, is a 25-year construction industry veteran, having built her Marketing and Corporate Communication career with construction giants Messer Construction Co. and Turner Construction Co. Now embarking on a new challenge, Bethany has taken the role of Strategic Marketing Leader at ESG where she leads the company's marketing and communication efforts throughout the country. Bethany is a graduate of the Cincinnati Chamber’s "We Lead" program and was named one of Cincinnati’s Forty Under 40 by the Cincinnati Business Courier. In April of 2005 during her term as President of the SMPS Greater Cincinnati Chapter, she received the Certified Professional Services Marketer designation from the Society of Marketing Professional Services, and in 2014 was named a Fellow - one of her most prized accomplishments. Bethany Rustic Smith: www.linkedin.com/in/bethanyrusticsmith/ Music by RomanSenykMusic on Pixabay. www.pixabay.com
Recorded earlier this year, the week ahead of Mother's Day, Frank and Faith talk to two of the Super Moms in our network. The first conversation is with Jennifer Hebblethwaite who demonstrated all the stages of mom-ness for her two daughters. She talks candidly and honestly about some of the struggles with going back to work and the seasons of life we all experience. Part 1 of our Super Moms series. As a principal and Director of Storytelling at Page, Jennifer’s goal is to expand the firm’s impact by capturing, developing, and sharing narratives that inspire and excite employees and clients, reinforcing brand messaging across every platform. She is a rogue academic at heart. She has spent 10 years in academia teaching everything from playwriting and storytelling to MBA Leadership/Communication on an undergraduate and graduate level. As a self-proclaimed “arbiter of good,” she hopes to create harmony between internal messaging, marketing, communications, business development, and the work Page’s teams create. Jennifer Hebblethwaite: www.linkedin.com/in/jen-hebblethwaite-1679aab/ Music by RomanSenykMusic on Pixabay. www.pixabay.com
How to use the bluntness from Episode 247 to have difficult conversations - whether with your boss, your coworkers, your staff, or your client. Recommeded resources: The Power of Vulnerability - https://brenebrown.com/book/the-power-of-vulnerability/ The Collaborative Way - https://collaborativeway.com/ Brené Brown TedTalk - https://www.ted.com/talks/brene_brown_the_power_of_vulnerability/c Brené Brown Call to Courage on Netflix Music by RomanSenykMusic on Pixabay. www.pixabay.com
On this episode, Frank and Deirdre talk about communicating directly. They dive into how to manage reactions to it, how to deal with the consequences, how to use bluntness for good versus evil, and the gift of honesty. Recommended reading: Radical Candor, by Kim Scott - available on Amazon Music by RomanSenykMusic on Pixabay. www.pixabay.com
Frank and Deirdre talk with Marci Thompson, SMPS' Chief Strategy Officer, about what happens behind the scenes to deliver great events like SMPS Amplify AEC and the Pinnacle Experience. As usual, the conversation goes deep and Marci gets real about how things happen, about change, and about keeping your head above water when you're in rough seas. It's an entertaining and thoughtful (as well as thought-provoking) conversation. https://www.linkedin.com/in/marci-thompson/ Music by RomanSenykMusic on Pixabay. www.pixabay.com
Ryan Konst has spent the last 20+ years in the AEC industry, all with Schaefer. He started out as an engineering co-op and went full-time as an engineer upon graduating from the University of Cincinnati. He moved through the engineering ranks and into a leadership position focusing primarily on strategy, planning, and revenue generation. In his current role as executive vice president for Schaefer, he is responsible for guiding the firm’s strategic growth and vision for the future. He started as a structural engineer and quickly realized that to grow the company and his career, he needed to learn and do more on the business of bringing in business. Thus began his journey into business development, nurturing client relationships, and creating a valuable network. Frank, Kate, and Ryan talk about Ryan's journey and his success through relationship building. https://www.linkedin.com/in/ryankonst/ Music by RomanSenykMusic on Pixabay. www.pixabay.com
Part 2 on our discussion about recruiting best practices, we shift the focus from job postings to using the company brand in the recruiting effort and what that means. Rachel Kennedy combines her background in recruiting and a love of marketing together to help growing businesses attract the right talent. Deirdre, Kathryn, and Rachel talk about the four Ps of recruiting success, the commonalities between marketing and recruiting, generational differences of candidates, and building a beautiful candidate experience. https://southernlighthouse.com/ LinkedIn for Marketers free download. https://fabulous-producer-1804.ck.page/c19763d6bc Music by RomanSenykMusic on Pixabay. www.pixabay.com
Katrina (Kat) Kibben is an award-winning writer and keynote speaker known for helping hiring teams write inclusive, unbiased job postings that help them hire the right person faster. Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster.com, Care.com, and Randstad Worldwide. Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes.
She spoke at the SMPS Pinnacle Experience in November 2022, and what she shared about writing effective job postings was so profound, we had to get her on the podcast. Deirdre Gilmore and guest host, Kathryn Ness, get some great tips and life advice from Kat, including this entry in our "Memorable Quotes of 2023" list: Do your best and then to hell with it. https://www.threeearsmedia.com/about.html [Also pick up the free ebook on their website on how to make your job postings better and why] www.trends.google.com www.indeed.com Music by RomanSenykMusic on Pixabay. www.pixabay.com
In this final episode of the Career Path series, Frank interviews Kristi Bigelow, Marketing Manager at TankGirl, about her career development experience in A/E/C. Self-proclaimed engineering nerds, Frank and Kristi discuss the more interesting aspects of civil works projects and how to develop relationships and work more effectively with technical experts.
Kristi Bigelow, PMP, can be found on LinkedIn at https://www.linkedin.com/in/kristi-bigelow-pmp-4080a39 Music by RomanSenykMusic on Pixabay. www.pixabay.com
Dean Hyers' background is almost stranger than fiction. He's worked as a film director, coached courtroom presence, developed closing arguments for trials, and taught acting to covert government agents. Troy Parkinson has his own arts-to-AEC journey as a film producer for Discovery Health and the History Channel and the Director of Production for the Minnesota film commission. Now they teach, coach, and inspire AEC professionals to win more business by maximizing their confident presence. Dean and Troy chat with Kate Robinette about team unity, authenticity, culture, theater, film, and more leading up to their keynote address at SMPS Southeast Regional Conference 2023. SMPS SERC is the sponsor of this episode: https://smps-serc.org/ For a complimentary copy of SagePresence's book, Winning Virtual AEC Interviews, grab this code PSMSHOW-SERC23 and go to sagepresence.com/shop (shipping not included). Offer valid through March 22, 2023, at the close of SMPS SERC.
Also recommended:Be Here Now by Ram Dass [available on Amazon] https://blog.sagepresence.com/blog https://improv.com/ and local improv Facebook groups Music by RomanSenykMusic on Pixabay. www.pixabay.com
Cylk Cozart is a renaissance man -- an actor, director, producer, writer, and basketball player with a genuine passion for living. His life's journey hasn't always been an easy one, but his resilience, determination, and kindness have become his approach to everything. Cylk will be a keynote presenter at the March 2023 SMPS Southeast Regional Conference, speaking on The Art of Compassion and Empathy Shared Through Film. Join Deirdre Gilmore and Kathryn Ness as they share stories, hear some life lessons, and get inspired by Cylk. SMPS SERC is the sponsor of this episode: https://smps-serc.org/ Cylk Cozart: https://www.linkedin.com/in/cylk-cozart-b6a22b29 / Music by RomanSenykMusic on Pixabay. www.pixabay.com
The longest journey by motorcycle in a single country by an individual is 132,928 km (82,598 mi) and was achieved by Dana D'Arcy in the USA, from 3 April 2022 to 5 August 2022. Dana discovered this Guinness World Record in 2016 and set a personal goal to beat it. But it wasn't until around 2018 that she felt she could even attempt it. Unfortunately because of the pandemic, she had to wait until 2022. In August of 2022, she rode over 80,000 miles in 125 days on a 2020 Harley Davidson Road Glide Limited. Listen in as Deirdre gets the full story and inspiration from Dana. Lesson learned: you can do hard things. Rides: https://www.hokaheychallenge.com/ https://www.ironbutt.org/ Music by RomanSenykMusic on Pixabay. www.pixabay.com
In our best jobs, we have friends at work. But what happens when one of your friends becomes your boss? Or what happens when you and your boss start to become friends? Listen in as Frank and Kate talk about the one tool that helped them preserve the friendship and the working relationship over the years.
Resource: Men Are From Mars, Women Are From Venus [available on Amazon]
Music by RomanSenykMusic on Pixabay. www.pixabay.com
Why is being a manager almost as scary as speaking in public? And why are we struggling to do this well? We've seen the research - people don't leave their jobs, they leave their managers. But what if managing others was a team effort? What if it worked like a theater production and you are part of an ensemble cast? Join Mary Abbajay, author of "Managing Up: How to Move Up, Win at Work, and Succeed with Any Type of Boss" as she and guest host, Kate Robinette, talk about where to start, the roles we play, and how to make work relationships work. https://careerstonegroup.com/about-management.html mary@careerstonegroup.com Music by RomanSenykMusic on Pixabay. www.pixabay.com
Deirdre and Frank reflect on 2022 and dream about what is ahead for 2023. They talk about personal and professional growth, lessons learned, and the play of randomness and intention that brings surprising results. It's a warm, sincere conversation between two good friends that's as rich and filling as a cup of homemade hot cocoa. Grab a holiday cookie, and a fuzzy blanket, and join the fireside chat. Morrissey Goodale Word on the Street: https://www.morrisseygoodale.com/resources/wots/ Music by RomanSenykMusic on Pixabay. www.pixabay.com
Chelsea Pozar with Studio W Architects and Gabe Letts with Allgeier, Martin, and Associates talk about how they have maintained great hit rates (upwards of 70%) year after year. Learn about their two different cultures and leadership styles from an architecture and engineering perspective. They offer tips and advice for helping your professional services marketing team and firm leadership get smarter, wiser, and more in control of what they pursue and win.
2023 SMPS Pacific Regional Conference keynote, Maisha Christian, is a professional coach in AEC who brings a fresh perspective to charting your own career path by influencing the tide through your vision. Deirdre, Frank, and Maisha talk about leadership, authenticity, core values, and stretching to thrive. They get real about advocating for yourself, finding influencers, taking risks, and trying new things to get where you want to go.
Maisha Christian: www.bosslady.coach
LinkedIn: www.linkedin.com/in/maishachristian
Inspiration from Carla Harris: https://carlaspearls.com
Music by RomanSenykMusic on Pixabay. www.pixabay.com
Frank and Deirdre check back in with PSM Show hosts emeriti David Lecours and Josh Miles one year after they passed the baton. They catch up, talk about authenticity, and explore what's next. Then Frank and Deirdre reminisce about favorite episodes, lasting messages, and lessons learned. Share some PSM Show soul food with friends.
Continuing the series of career path conversations, Frank Lippert talks to TankGirl Marketing's project manager and chief organizer, Faith Perez. The conversation focuses on organizational and project management skills while offering lots of tips and tricks to get and stay organized and be more productive with your day. Bonus, some great work/life balance advice, too.
Frank talks with Julie Brown, author of “This Shit Works” A no-nonsense guide to networking your way to more friends, more adventures, and more success.
Julie's podcast: https://open.spotify.com/show/1ymT8Lj7ltW41QyXZOHKyx
Instagram: https://www.instagram.com/juliebrown_bd/?hl=en
and her book: https://www.instagram.com/juliebrown_bd/?hl=en
Last, a link to the conference we mention in the podcast for Women in Construction: https://www.cie.foundation/women-in-construction-conference.html
Continuing the series of career path conversations, Frank Lippert talks to TankGirl Marketing's Creative Director, Nikki Hasbun. With two creatives, the conversation is filled with great ideas, inspiration, and practical advice to feed the creativity within any listener.
Nikki Hasbun - https://www.linkedin.com/in/nikkihasbun/
Steal Like An Artist: https://www.amazon.com/Steal-Like-Artist-Things-Creative/dp/0761169253/ref=sr_1_1?keywords=Steal+Like+an+artist&qid=1660674588&sr=8-1
Other inspiration:
• Creative Market www.creativemarket.com
• Adobe Stock www.stock.adobe.com
• FreePik www.freepik.com
• Pinterest www.pinterest.com
• TankGirl's resource page https://tankgirlmarketing.com/more/
Keelin Cox is a creative thinker and problem solver with a focus on thoughtful interactions throughout the A/E/C industry. She is invested in marketing efforts that produce smart strategies and help her teams serve their communities. She is the owner of Adiuvo Marketing and the host of the AEC Marketeer podcast that explores A/E/C marketing and beyond.
This episode continues an episode on Keelin's podcast, the AEC Marketeer, where she and Frank talked about how job interviews are changing. Check out the AEC Marketeer episode here (Episode 73, aired 9/14/22). In this episode, Frank and Keelin discuss different ways of answering questions prospective employers ask, and how to take it to the next level.
Resources:
- Indeed Article
- You're Not Listening: What You're Missing and Why It Matters by Kate Murphy
- Dare to Lead by Brené Brown
A temp agency assignment at an engineering firm began Kathryn Ness’ 20+ year career in marketing and business development in AEC. Her intentional relocation to St. Croix brought personal insights and challenges, and two back-to-back Cat 5 hurricanes that changed her perspectives forever. Now a consultant and certified professional coach at GO Strategies, Kathryn made the leap from solving problems to supporting others’ problem-solving. Deirdre and Kathryn unpack life’s journeys, lessons, GPS, and limitless possibilities.
Kathryn's Top 5(ish) things to grow your career:
- Keep investing in yourself
- Be curious, ask questions, assume nothing
- Get a mentor, regardless of your experience level
- Mentor someone - lift others up
- Take the time to be with family and friends
- Step away from a problem, take a breath; the answer will come
Book and podcast resources:
- Shawn Stevenson (Eat Smarter, The Model Health Show)
- Adam Grant (Think Again, Work/Life)
- Patrick Lencioni (The Ideal Team Player, The 5 Dysfunctions of a Team)
- Simon Sinek (Start with Why, The Infinite Game)
- Kim Scott (Radical Candor)
- James Clear (Atomic Habits)
- Brené Brown (Dare to Lead, Unlocking Us)
- Dr. Seuss, for the puns!
Perryn Olson is a disrupter, he does things differently. In his current role, he's serving multiple companies under one-parent umbrella. He's finding a way to manage his marketing department as a consultant to these companies. It's a very different way to approach day-to-day and long-term marketing needs. If your firm has multiple brands or divisions, and many do lately, Perryn has an interesting approach for you and your marketing services.
Resources:
Scrum: The Art of Doing Twice the Work in Half the Time
Traction: Get a Grip on Your Business
Perryn Olson is a disrupter, he does things differently. In his current role, he's serving multiple companies under one-parent umbrella. He's finding a way to manage his marketing department as a consultant to these companies. It's a very different way to approach day-to-day and long-term marketing needs. If your firm has multiple brands or divisions, and many do lately, Perryn has an interesting approach for you and your marketing services.
Resources:
Scrum: The Art of Doing Twice the Work in Half the Time
Traction: Get a Grip on Your Business
Karen Natzel with K Communications is a "business therapist." She works with CEOs and other leaders to help them communicate and lead more effectively. In this episode, Frank and Karen dive into the concept of "right-sizing" AEC companies. A lot of firms grow because they think that the opposite of growth is decline. That's not true. In this age of high M&A activity, there is something to be said for sustaining a good, healthy-sized company that meets the demands of loyal clients and the satisfaction of happy employees. Karen shares her insights on healthy organizational growth.
Resources:
- 5 Languages of Appreciation in the Workplace
- Right-sized Growth PDF
Like most of us, Kate Robinette came to AEC through a circuitous route. But hers was an intentional path, made by consciously placing stones to learn her strengths, educate herself, fill holes, and gain advocates. Deirdre and Kate talk about being different, bringing strengths to a conscious level, and dragons in this humorous and deep dive conversation.
Kate's top 5 tips to grow your career:
- Know your strengths and get use to talking about what you do best and how you bring value.
- Look for things you want to do and find ways to make that happen.
- Ask lots of questions and ask for help.
- Get comfortable with being uncomfortable. (Change happens outside your comfort zone.)
- Do informational interviews.
Resources:
First, Break All the Rules
Now, Discover Your Strengths
Strengths Based Leadership
Adam Grant's WorkLife Podcast
Gary Williams with Questa Consulting Ltd helps technically minded people become more confident, relaxed, and successful in all things to do with client management and business development as part of his consulting business in the UK. His podcast, Working Winning Ways, provides depth and humor as he explores this strange marketing/selling/BD thing we do. Frank joined Gary's podcast, Work Winning Ways, in February 2022. Now the conversation continues on the PSM Show. Gary draws parallels between the US/UK journeys for buyers and sellers, talks about the importance of training the right people, and uses the analogy of the Sunday Market to help explain how BD works. Join Deirdre, Frank, and Gary as they discover that we're more similar than different and that the important things are true everywhere.
Reference files are located here.
Kelly Valentin is the Marketing Director at Empower Electric, LLC in Nashville, TN, and a newcomer to the AEC industry and SMPS. She attended her first conference for SMPS at the Southeast Regional Conference (SERC) in Orlando in March. New to the industry and SMPS, she found herself in a sea of people who knew each other well and had long histories together, as well as juggling new content and learning opportunities. Deirdre and Kelly talk about navigating the ocean swell, inserting yourself, and bringing back one thing of value.
Rachael Frohardt with PCL Construction and Stephanie Jude with Clark Nexsen give us the scoop behind leading a major SMPS regional conference - the 2022 Southeast Regional Conference (SERC) in Orlando, FL. They talk about the value of membership in a professional organization, the excitement of high-engagement, and handling the unexpected. Listen in as they talk about leadership, including delegation, becoming fully involved, the power of good communication, acknowledging strengths, and getting the help you need.
Reference files are located here.
Closing keynote at the SMPS Southeast Regional Conference, Sandy Geroux talks about embracing risk, exploring personal risk tolerance, preparing for risk factors, and principles to follow to achieve your goals and gain buy-in.
Reference files are located here.
For more content from Sandy, visit her website www.thewowplace.com or check out Sandy's book "Turn Your Workplace Into a WOWplace!" available on Amazon.
Straight from the SMPS Southeast Regional Conference, keynote Tim Asimos with Circle S Studio talks about bucking the status quo - when, why, and how. Frank and Deirdre bookend the conversation with their own insights on disruption as a tool in the marketing, BD, and leadership toolbox. Get ready for an evolution, not a revolution.
The SMPS Southeast Regional Conference of 2022 hit all the right spots, including inspirational and creative keynote speakers. Join our four-part deep dive with the keynotes and the conference leadership on our special, SMPS SERC 2022 podcast series.
First up is Steve Tatham, a 30-year Imagineer and theme park designer for Universal Creative. We talk about inspiring creativity, playing off each other, giving space for creativity, and translating emotions into desired outcomes.
To learn more, please visit: https://www.stevetatham.com/
It's a common story in AEC: you were headed down one career path and something happened and you ended up working for an architecture, engineering, or construction firm in marketing or business development. Some people thrive, and some struggle to build a career here. Frank and Deirdre get candid about forging a career in BD and Marketing. Listen to Deirdre's guidance on a marketing career path in Part 2.
Deirdre's top 5 tips to grow your career:
- Learn who your real client is and treat them exceptionally well.
- Bring new ideas in, all the time. Be a constant learner.
- Demonstrate how you can impact revenue/profitability.
- Learn the business of the business. You will gain a ton of respect.
- Build relationships inside and outside of your firm. Especially with the CFO.
It's a common story in AEC: you were headed down one career path and something happened and you ended up working for an architecture, engineering, or construction firm in marketing or business development. Some people thrive, and some struggle to build a career here. Frank and Deirdre get candid about forging a career in business development and marketing. Listen to Frank's guidance on a business development career path in Part 1.
Frank's top 5 tips to grow your career:
- Find a Mentor - someone you can learn from and with
- Find your Advocate - the person in the firm leadership that gets you
- Find your Role Model - someone you want to emulate or aspire to be like
- Get Yourself Out There - everyone has butterflies, go for it
- Talk to Yourself - you are your own biggest champion, psyche yourself up, you got this
The feeling of powerlessness can be overwhelming for professional services marketers. In this podcast, Frank interviews Paula Johnston, CPSM – the remarkable marketer known as empowered.paula on Instagram. Paula’s incredibly successful personal journey towards empowerment follows the Tanzanian proverb “little by little, a little becomes a lot.” She talks about physical and mental fitness, about living a healthy life, and about applying fitness to her job as a Senior Associate and Marketing Manager at David Evans and Associates, Inc. Frank and Paula have been friends for about 15 years, their conversation goes back and forth on the little things you do to reach seemingly impossible goals.
Resources:
James Clear
https://jamesclear.com/
https://www.instagram.com/jamesclear/
Jason Stein
https://jasonstein.com/about-me/
Amy Morin: Mental Strength
https://amymorinlcsw.com/
Susan David: Emotional Agility
https://www.susandavid.com/
Katy Milkman
https://www.katymilkman.com/
https://www.katymilkman.com/podcast
Elite Minds
https://www.goodreads.com/en/book/show/18756719-elite-minds
Body Mind Mastery
https://www.peacefulwarrior.com/body-mind-mastery/
We've all heard or experienced some crazy things in the name of business development. Frank and Deirdre talk (and laugh) with Kenda Salisbury, FSMPS, CPSM, Regional Director of Business Development at Degenkolb Engineering about what they've seen. This is a fun episode with some serious lessons-learned advice.
We're in the middle of a huge talent war, struggling to find and retain the skilled professionals we need in all positions of our firms. Ali Bedwell, VP of Brand Strategy at Skyline Enterprises shares her success in building a cohesive team, developing diverse growth opportunities, and charting a clear path for herself and the department within the company.
Resource Link:
https://generalassemb.ly
It's February - let's talk about falling in love - with a great job. In this episode, Frank and Deirdre talk about how interviewing for the right job is a lot like dating and finding the best fit. It's packed full of inspirational ideas to really figure out if a job is a fit for you. In this crazy time of job changing, this podcast guides listeners on both sides of the romance to find harmony.
Late in 2021, the US Congress passed, and President Biden signed the largest infrastructure spending bill in decades. It represents the biggest volume of federal investment since professional services marketing became a thing. The impacts of the infrastructure bill will be profound. In Episode 212, Frank talks to two people who have been tracking it and gearing up. Anthony Jeffers with Hensel Phelps and Stephanie Nelson with Capital Pipeline are working on this from every angle and bringing good advice for professional services marketers and their seller-doers as we all prepare for the impact.
Resources related to the Federal Infrastructure Package are noted below:
- The Bill itself: https://www.congress.gov/bill/117th-congress/house-bill/3684/text
- Aviation projects funded through the infrastructure bill Bipartisan Infrastructure Law - Airport Infrastructure | Federal Aviation Administration (faa.gov)
- Importance of Infrastructure on US Economy: https://www.cfr.org/backgrounder/state-us-infrastructure
- Breakdown on Counties: https://www.naco.org/resources/legislative-analysis-counties-infrastructure-investment-jobs-act
- Breakdown for Cities: https://www.nlc.org/article/2021/12/21/how-to-plan-federal-infrastructure-spending/
- Breakdown Specific to Water Projects: http://uswateralliance.org/news/president-biden-introduces-plan-111-billion-water-infrastructure-investment
- National League of Cities & Towns with State Office Links: https://www.nlc.org
Stressful situations abound in professional services marketing. Frank Lippert talks to professional coach and instructor Laurie Cozart from Brain Squared Solutions about how to manage situations specific to our everyday lives. This is a high-impact, high-value show with good tools and insights.
Deirdre Gilmore visits with Tiffany Gorrell of GLHN Architects and Engineers about her journey in fulfilling a big, hairy, audacious goal (BHAG).
Keeping with David and Josh's concept of ending the year on Goal Setting, Frank Lippert and Deirdre Gilmore share their thoughts about business and personal goal setting. They share advice on when and how to go about it and provide takeaways for staying on track (or not) with the goals you set.
In Part 2 of our introduction to the hosts, Deirdre Gilmore, FSMPS, CPSM shares the lessons, decisions, twists, and unplanned adventures that transformed her career and life.
On the first full episode with Deirdre Gilmore and Frank Lippert, the hosts share more about themselves. Part 1 is a deep dive with Frank Lippert, FSMPS, CPSM.
Did you know we've been hosting PSM.show for 4 years? To celebrate, we've got a big announcement! On today's episode, we'll reminisce a bit about the past, but mostly we'll make some bold predictions for the future of PSM.show.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2 Visit PSM.show for more: http://psm.show/
What are some content ideas that will help position firms as the go-to expert? David and Bryon McCartney of Archmark talk about how firms might handle content creation themselves or if they need to hire outside help. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2
Visit PSM.show for more: http://psm.show/
We all think of Instagram as a photo-sharing app, but how is Instagram changing? In a post to his own IG and Twitter, CEO of IG Adam Mosseri shared that they're no longer just a photo-sharing app, and to expect change in the following months. Josh and David unpack what this may mean for your firm.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2 Visit PSM.show for more: http://psm.show/
With all of this talk about "innovation" in A/E/C, how should we define it, and is innovation actually something we can build processes around? Josh chats with author Carla Johnson about her latest book, "RE:Think Innovation" on today's episode of PSM Show.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2
Visit PSM.show for more: http://psm.show/
What are brand personality attributes, and how can you apply those concepts to your A/E/C firm?
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2
Visit PSM.show for more: http://psm.show/
Trust is fundamental for A/E/C firms to get hired. A/E/C firms ask clients to spend millions of dollars on something that doesn't exist yet. It's a big risk for clients. But a risk that can be made less scary if your prospect trusts you. But, how can they trust you if they have yet to work with you? David and Steven Morris discuss the role of trust in digital marketing for A/E/C firms.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2
Visit PSM.show for more: http://psm.show/
What is experience design, and how can you create great experiences for your clients? Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2 Visit PSM.show for more: http://psm.show/
Have you ever wanted to be a fly on the wall in the room with a former president? Well today, Josh has the opportunity to do that, well, sort of. Josh chats with two former SMPS society presidents to hear all about how SMPS has shaped their careers and their networks.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2
Visit PSM.show for more: http://psm.show/
Josh and David discuss their favorite ways to stay fresh, inspired, and ahead of burnout.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2
Visit PSM.show for more: http://psm.show/
David is joined by Deirdre Gilmore and Nikki Hasbun of TankGirl Marketing, to discuss Proposal Design.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2
Visit PSM.show for more: http://psm.show/
Josh and David provide A/E/C marketers with tips for hiring and working with external creative services providers.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2
Visit PSM.show for more: http://psm.show/
Today on PSM Show we're chatting with the chair of SMPS Build Business 2021, Bethany Smith. What is Build Business, and why should you attend another virtual experience in 2021? Tune in to find out. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2 Visit PSM.show for more: http://psm.show/
How to get the most out of your organic use of LinkedIn, from a personal and firm marketing perspective.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2
Visit PSM.show for more: http://psm.show/
In October LecoursDesign was awarded the top honor for external websites at the national SMPS Marketing Communications Awards. Today we flip the script, as Keelin Cox from AEC Marketeer interviews David about his recent success.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2
Visit PSM.show for more: http://psm.show/
What is a project debrief? Who should you include in the meeting, and when is the right time to do a project debrief?
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2 Visit PSM.show for more: http://psm.show/
When it comes to writing for an A/E/C firm, it's easy to think of proposal writing, but what are the other skillsets required for professional services marketers, and how do you go from proposals to bios, to blogs, and social media all in the same day? Holly Bolton shares her insights on writing for A/E/C firms.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2
Visit PSM.show for more: http://psm.show/
If you're a longtime listener, the last deep dive we did on email was in late 2017(!)
It's a two-part episode, but feel free to go back and give that a listen. Email isn't necessarily the newest, most exciting, or sexiest... This episode is inspired by Andrew Davis's recent video on B2B Email Marketing - https://www.youtube.com/watch?v=3H49q9t7QUQ
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2
Visit PSM.show for more: http://psm.show/
Damion Morris is a rising star in the world of A/E/C Marketing. Still early in his career, he's achieved his CPSM, become a conference speaker, an SMPS chapter president, and a marketing leader for one of the nation’s top general contractors, PCL. David and Damion sit down to discuss the difference between doing and leading marketing.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2
Visit PSM.show for more: http://psm.show/
Why is it such a challenge to feed the content marketing machine? For the past few years it has been listed as one of the top B2B Content Marketing Challenges in multiple surveys. Surely there have to be better ways to plan out your year of content marketing. David and Josh share a few ideas.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2
Visit PSM.show for more: http://psm.show/
What's the difference between a persuasive proposal and one that isn't? David Lecours is joined by our guest, Matt Handal, to discuss Persuasive Proposals.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2 Visit PSM.show for more: http://psm.show/
What is a brand audit? What are the steps or elements of performing a brand audit? And if you've completed an audit, what should firms do next?
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2
Visit PSM.show for more: http://psm.show/
Where do great architectural photos come from? Is it all about using the latest gear? Is it from using a more artistic technique? And what role does story play in creating an image that sells? Josh discusses these ideas with professional photographer, Tyler Chartier on today's episode.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2
Visit PSM.show for more: http://psm.show/
This isn't a secret, but in 2020, most of us aren't able to spend time with other people in the same ways as last year. Today David and Josh discuss how to create and maintain your inner professional circle.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2
Visit PSM.show for more: http://psm.show/
What size of firm do you work with? David and Keelin Cox talk through the advantages of each size of A/E/C firm: small, medium, and large. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2 Visit PSM.show for more: http://psm.show/
How are you using Instagram to market your professional services firm? David and Josh discuss the many uses of Instagram for A/E/C.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2
Visit PSM.show for more: http://psm.show/
Why does culture matter in marketing? Is culture a meaningful differentiator when clients are trying to select a firm? David and Tim Barr discuss the role of culture in A/E/C. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes
Visit PSM.show for more
The role of A/E/C firm websites is ever-evolving, especially in 2020. Today, Josh interviews David about how his website design practice, and how it has evolved recently, which client requests seem to be most prevalent, and trends that he's seeing today as a designer. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
In 2020, many firms are looking back at their strategic plans and wondering what to do. Managing Director of Idibri, Craig Janssen and Josh Miles discuss how scenario mapping and other exercises may be a wiser path forward. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more PSM Show, Josh Miles, David Lecours, SMPS, Professional Services Marketing, AEC marketing, AEC business development, A/E/C marketing, A/E/C business development
Do you have a secret desire to be a rock star? Do AEC firms do a good job promoting technical staff as rock stars? What are some ways firms can elevate the status of their architects, engineers, and builders? We'll find out today. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Dr. Paula Stamp, is Dir of Biz Dev, Research and Student Engagement at PCL Construction. What does having an “entrepreneurial mindset” mean for A/E/C marketers? Why should marketers have an entrepreneurial mindset? Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Marketers are generally creative types. We like to express our ideas creatively: proposal, social media, email marketing, slide decks. Sometimes this is gratifying. Sometimes it has to pass through an entire committee, board of directors and your ideas get their creative soul sucked out of them. These little micro-losses can add up. It’s vital to have alternate creative outlets that allow you to express your creativity purely. No filters. No committees.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Visit PSM.show for more
What is lean content marketing? "Lean Content Marketing" is all about how to do more by doing less as a marketer, a sort of essentialism philosophy that allows small marketing teams to scale their efforts and effectiveness. Josh Martin and I discuss how you can get started in your A/E/C firm.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Why is Task Management more important than ever?
While many of us are still working from home, arguably we have even more to track. Are we only managing our personal to-dos?
Delegating to our team? How can we keep an eye on bigger monthly/quarterly/annual goals? What about personal to-do items and reminders?
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
PSM.Show
How do you determine how to say no to new opportunities, or when it's a great project to pursue? David and Frank Lippert discuss the value of the Go/No Go process. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
When was the last time you created an amazing infographic? Today David and Josh discuss why they're still hot, how to make them, and where to use them (and there are probably more places to use them than you think)! Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Josh sits down with A/E/C branding expert, Eric Thoelke to discuss the challenges and nuances of branding professional services firms. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
How can you network in a world where we can't simply "go see" our clients? Let's talk about some possibilities. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
In today's episode, David Lecours and our guest Judy Dang, discuss productivity killers, and especially how they show up for A/E/C Marketers. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
This episode was recorded pre-COVID-19, but we hope you'll still find many valuable tips in this conversation all about getting comfortable on camera. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
David and Stefanie discuss why disaster response, and a 4-part model to talk about the full lifecycle of disaster response: mitigation, preparedness, response, and recovery. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Sky net is coming. Is AI taking our jobs in marketing? Today Josh catches up with Maddy Martin, head of growth and education to learn how AI is already being used in the legal marketing world, and how it may impact A/E/C in the near future.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Today's episode was recorded pre-Covid-19, but we think many of these suggestions will still apply to help you get a great start to your workday. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
We're all in uncharted territory as most firms today are now largely working from home (WFH), and more distributed than ever. Josh Miles and guest CJ McClanahan discuss the challenges of remote working situations, and how to focus on the right things for getting work done and staying sane. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
We all know how to speak like humans, but why is it so difficult to write copy that sounds natural. If you'd like to communicate more clearly, tune in as Josh interviews Nick Usborne about copywriting. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
"There are no bad ideas in a brainstorm, but that one was dangerously close" - Josh's first boss What are the rules and best practices for doing better brainstorming? Josh and David unpack some of the best tips and freshest recommendations from IDEO. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Today on PSM Show, David and our guest Brent Darnell discuss "The Emotional Side of Marketing." Is this is a competitive advantage for your firm? And how does this benefit recruitment and retention? Listen in to today's episode to find out more. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Today on PSM show David and Josh discuss the challenges of moving from goal-setting to accomplishment. From narrowing your focus, to tips for chunking down and visualizing goals, they'll talk you through several approaches to reaching higher. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Josh is joined by the author of, "The Salesman Who Doesn't Sell," Brian J. Greenberg. Brian and Josh discuss non-traditional sales and marketing tactics to help support the business development process in A/E/C. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Josh interviews the CMO of AWeber to discuss trends in email marketing, where email marketing is heading, and how their intelligent design assistant might help new users get up to speed faster. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Is print really dead? David chats with Ron Leland, Director of Communications at LPA to discuss his career journey and the role of print and how they decide what content to feature in each issue of Catalyst. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Have you had any workplace experiences that stand out to you good or bad? What's the vibe or experience you want to deliver? What if your website was the gauge for how your workplace felt? Which should inform which? Josh and David discuss the importance of extending your brand to your physical office and workplace. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Positioning is quite possibly, one of the closest things marketers have to a silver bullet. Josh (in spite of his nasty cold) chats with Lindsay Diven about how to better position your firm, before that RFP ever hits the street. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
What is the difference between a "case study" and a "case story"? Who should be the hero in your project case story? Where do you use these project case stories? Josh and David consider a new way to think about how to market your projects. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Heidi Trost is a user experience researcher, designer, usability expert, and speaker. As the founder and Director of UX at Voice+Code [voiceandcode.com], she helps emerging technology startups and Fortune 500 companies improve the customer experience of their digital products. She has been an adjunct professor at Rochester Institute of Technology and Pratt Institute, and has spoken at over a hundred industry events and conferences. Heidi and David discuss the importance of UX in the A/E/C industries. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
An essential skill in this relationship-driven business is the ability to network. Josh and David discuss tips for getting started in networking, growing, and maintaining your professional network. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
What is the best way for A/E/C firms to properly vet a marketing agency or outsourced marketing partner? Where should you begin your search, and how can you make a more informed decision? Jesse Garcia is a consumer psychologist and researcher from the University of Southern California, and he's going to talk us through the process of hiring a marketing agency.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
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David recently read Art’s Principles: 50 years of hard-learned lessons in building a world-class professional services firm by Art Gensler. Even if professionals have zero ambition of running their own firm, their understanding of how business works will help them be better team members and ensure their ability to develop successful careers. Josh and David unpack some of the most interesting concepts from the book. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Who should do personal visioning, and how often? What do you do to prepare for this? Is it something you should share with others? David catches up with Bill Strong to talk through the process of creating a personal vision. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Are you considering launching your own podcast? Well, not so fast... Did you know most podcasters never release more than a few episodes? Wouldn't you like to avoid those pitfalls for your own show? Josh and David unpack the things you should think through before you ever hit record on your first episode.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
What are the pros and cons of working with a presentation coach? What is the role of the presenter? What are techniques to make technical information more interesting? David chats with professional interview coach, Carol Doscher to unpack this and more. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
80% of firms believe they provide a great client experience. Only 8% of clients believe the experience is great. We have to close this gap. Josh and David discuss the challenges of getting feedback from your clients to let us know where we really stand. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Why do clients make the decisions they do? Is it logic, emotion, or something deeper? Josh and JonRobert Tartaglione discuss the neuroscience of client behavior. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Josh discusses with David a few tips that he picked up at a recent event, all about planning your week in advance. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
As marketing leaders, one of our many tasks is to facilitate meetings. But nobody has received formal training in this, so we just wing it. I’ve been fortunate to experience our guest, Ted Sive, lead a meeting. And he’s really good at it. So I asked him to share some best practices for meeting facilitation. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Josh interviews David on a new book by Chip and Dan Heath, all about "Why Certain Experiences Have Extraordinary Impact." Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Just as you thought you had the multi-generational workplace issues and marketing preferences of the millennial generation figured out, there's a new generation on its way to the workplace: Gen Z. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
There are a lot of misconceptions around positioning. David chats with Elke Giba to discuss what is, and what isn’t, positioning. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
In the A/E/C industries, our firms are frequently named for the principals... until those names are too long and too unwieldy to say, spell, and pronounce. And what to do then? Many firms move to acronyms, of which these industries have no shortage. Josh and David unpack this issue—the good, the bad, and the alphabet soupy. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
How does your firm price the work you sell? Josh catches up with Blair Enns, author of Win Without Pitching to discuss the psychology of pricing, and how most firms can increase profitability with two simple tactics. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Core values are the foundation for your firm's culture, but have you considered how you might leverage them as a marketing tool? Josh and David discuss how to improve your values, how often to review, and tips for leveraging them in future marketing efforts. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. PSM show is underwritten by SMPS. Business Transformed Through Marketing Leadership. Visit smps.org to learn more. Subscribe on iTunes Visit PSM.show for more
How do you keep your creativity alive? Where do you find inspiration? What are your hobbies? Craig shares with David some of his best tips for keeping creativity alive in his experience. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
What are your goals for each of your roles this year? How can you make sure you achieve your goals? Josh and David answer questions and share during the next two episodes. They'll be accountability partners and check in throughout the year. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
What did you accomplish this year? What were your biggest disappointments? Josh and David answer questions and share during the next two episodes. They'll be accountability partners and check in throughout the year. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
On this episode of PSM Show, David chats with Tim Asimos to discuss the value of regularly writing and speaking to the A/E/C marketing community. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more Visit SMPS.org to learn more
Should you feature your people on your website? We are in the relationship business. People buy from people they know, like and trust. But how do you determine if you should show your people on your firm's website, and who should be featured? Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more Visit SMPS.org to learn more
Today on PSM Show, Josh interviews the one and only, Seth Godin. One of the most prolific marketing authors of our time unpacks some of the new concepts found in his latest book, This is Marketing.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more Visit SMPS.org to learn more
Today we're unpacking three of the (sometimes) scariest or most frustrating letters in all of A/E/C marketing: R-O-I. Josh and David unpack the idea of tracking return on investment, and how you can wield this tool with confidence, inside your firm.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more Visit SMPS.org to learn more
Does your firm enter awards competitions? This week David explains why he's had a change of heart about awards competitions, as he and Josh discuss why they might be a fit for your firm, too.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more Visit SMPS.org to learn more
This week we have a few exciting announcements about our refined focus on A/E/C marketing, and our new presenting sponsor, SMPS.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more Visit SMPS.org to learn more
What is your typical client experience like? Is it predictable? Is it consistent from client to client? Ryan Suydam joins David to discuss the latest in CX.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Most marketers think of themselves as pretty good writers. But is this delusional? Mike Plotnick, Principal at Plotlines and a professional writer, and David Lecours discuss writing as a craft and marketing tool.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Where does your firm brand end and your personal brand begin? How can you as a marketer, stand out in the marketplace and develop your own personal brand? Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
R-E-S-P-E-C-T. Find out what it means to me. Do you have a problem getting respect in your firm? You're not alone. Today's episode is all about how to earn and find respect within your firm. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
You write. You design. You record. You edit. You publish... but after you've finished creating your amazing marketing assets, how do you share them with the rest of the world? Today's episode is all about the importance of marketing your marketing. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
How do you get content from your technical professionals within your firm? You need a "content whisperer" of course. Danielle Gray joins us this episode, and talks about why she thinks getting content can actually be FUN. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
In this episode of PSM Show, Josh Miles and guest Nick Westergaard discuss the finer points of branding and Nick's new book, "Brand Now." Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
In this episode of PSM Show, David Lecours and Josh Miles discuss the value of developing your "about our firm" story. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Chris Parson is CEO of Knowledge Architecture where he heads up research, marketing, and corporate operations. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
In this episode of PSM Show, David Lecours and Josh Miles discuss presenting new ideas, along with a few tips and tricks for selling your ideas to peers, team mates, managers, and owners. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Our Guest is Cal Harrison His firm, Beyond Referrals, provides sales training and consulting to professional services. He is also an advisor and trainer to governments and large organizations that purchase professional services. And he is on a mission to replace Requests for Proposals (RFPs) with Qualifications Based Selection (QBS). Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
In this episode of PSM Show, David Lecours and Josh Miles discuss the basics of SEO (search engine optimization) and how you can focus on the basics to help your website better rank for search terms that matter. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for mor
The multi-generational workforce presents a multitude of challenges, but what if there were simple tactics to harness the digital native powers of the millennial generation, as well as to empower the x-ers and baby boomers. Josh discusses their book, "Counter Mentor Leadership" with Kelly Riggs and Robby Riggs. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
How will you stand up against the competition if you don't know what they're doing? A competitive audit is a great way to review how your marketing messages and content compare to your peers and competitors. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
Is it possible to have expertise on the topic of expertise? David interviews author, consultant, and publisher, David C. Baker. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more