Brian J. Pombo Live

Yup, that’s the most massive title we’ve had in over 1,100 episodes. Checkout the link below for Brian’s Live Content Marketing Training Below! Brian’s Live Training on July 29th – LiveContentTraining.com

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Brian talks about some content marketing done via direct mail by John Chambers and his wife Debbie Musack Contact the today – https://business.grantspasschamber.org/list/member/neolife-nutrition-musack-chambers-13248 Brian’s Live Training on July 29th – LiveContentTraining.com

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Thoughts on standing out by differentiating yourself with your social media content. Brian’s Live Training on July 29th – LiveContentTraining.com

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It’s ok to unfollow Brian on LinkedIn and remain friends. Just sayin’ Brian’s Live Training on July 29th – LiveContentTraining.com

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Brian’s top things to think about for content marketing in your business. Brian’s Live Training on July 29th – LiveContentTraining.com

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What do the Wright Brothers and content marketing have in common? Brian’s Live Training on July 29th – LiveContentTraining.com

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Brian talks about Chet Holmes Buyers Pyramid from his book, The Ultimate Sales Machine. Brian’s Live Training on July 29th – LiveContentTraining.com

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See if content marketing is right for you and your business.

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Brian gives his direct mail thoughts on some local mail

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Brian goes back to the icebreaker well for tonight’s conversation. Transcription No more books, or no more movies? Hi, I’m Brian Pombo Welcome back to Brian J. Pombo Live. Today it’s kind of a just a goofy night. On occasion, especially when my brain is frazzled. I will go to my little cheap deck of […]

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Thoughts on trends and human behavior. Transcription Old will always become new. Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live. Today I wanted to talk about this concept that I’ve seen most often in dealing with business. Because I’m a Business investor, I deal with a lot of different types of businesses, […]

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Thoughts on Direct Response Marketing expert Brian Kurtz book, Overdeliver Transcription Overdeliver, by Brian Kurtz – book review. Hi, I’m Brian Pombo. Welcome back to Brian J Pombo. Live. This book I just finished, I’ve had it for a while. It’s one of those I knew needed to be read. Every once in a while, […]

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Elon continues to get press for trolling other big companies. Link to Article – https://www.thestreet.com/.amp/technology/elon-musk-cant-wait-to-see-disney-lose-an-iconic-character Transcription Elon Musk versus Mickey Mouse. Hi, I’m Brian Pombo. Welcome back to Brian J Pombo. Live. Today we’re discussing this article that came out, I’ve got a link to it in the description, you can go check it out, […]

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Discussing from a quote by Eric Hoffer. Transcription Imitation is rampant. Hi, I’m Brian Pombo. Welcome back to Brian J Pombo. Live. Today I want to show you this quote, by Eric Hoffer. If you’re not familiar with Eric offers work, I mean, this guy’s been gone for quite a while but he has had […]

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What is an expert, really? Transcription Expert or aggregator? My dark secret. Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live. It’s been an ongoing debate that I hear coming up over and over again, especially from people who are professionals out there that have made a living in a particular area. And […]

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Part 9 of a series on Robert Bly's book, The Content Marketing Handbook

https://www.youtube.com/watch?v=maz0rQg7Bks

Transcription

Number Nine function of content marketing.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

We are covering this is the final step of the nine functions of content marketing, as outlined by Bob Bly in the Content Marketing Handbook.

Great book, check it out.

This isn't the first chapter, I'm not given a whole lot of way about this book, but I'm hoping to interest you. I don't get any kickback for this, I just hope you hope you go check this out, especially if you're studying content marketing, this is a great way to be able to dig into it.

As I was kind of putting together some materials for my upcoming course training, what have you all about whether you should do content marketing or not?

I came across a couple of great sections from this book. And this was one of them, is the nine functions of content marketing, what's number nine. Now he doesn't have these in any particular order, from what I can tell.

But nine is a very simple one.

It's one that just about everybody's after, to one extent or another, you're going to see a lot more people who grow on an international basis, are going to be more concerned with number nine.

But really, even if you have a local based business, or nonprofit or anything of that sort, number nine is going to make a big difference to you. And number nine, is it drives web traffic.

So we're talking about what content marketing does for you, it drives web traffic. Pretty simple. Let me read you a little the little snippet he has in here about this. He said search engine discovery, which we talked about, talked about in the last episode, combined with social posts that point to your site can increase your web traffic considerably.

According to HubSpot, if you got 51 to 100 pages on your website, consider each blog post to be a unique page, you'll generate 48% more traffic than if you had under 50.

Increased traffic means increased engagement means increased revenue, see, content marketing can increase your traffic.

If you are doing anything on your website whatsoever, to sell anything, or drive anyone to make any type of purchase whatsoever.

Increased traffic can only make that better, right?

As long as you have something that support that people actually want. Right.

So that's where content marketing plays into this. It's another piece.

It's another function of what content marketing does.

I don't think these nine are the only functions and a lot of them can be broken down into into more specific functions.

But these are some of the main things that most people are already after most people already want more traffic to their website. Most people already want to be established as an expert, or they want to get new customers.

So we went through all those nine, be sure and go back and watch or listen and listen to the other episodes. When we discussed this. We did nine all in a row. You can go check them out at BrianJPombo.com. Great stuff.

Robert Bly really knows what he's talking about.

This is this guy's a copywriter, marketing expert.

It's been around a long time been in the business a long time. You check out any of his books, he's got quite a few of them.

You can tell he knows what he's talking about. This is this is great stuff and stuff you could put into practice.

So content marketing, how do you go about going getting into content marketing?

Well, there are a million different ways. The main concept of content marketing is having something of substance that you're providing.

Bob Bly says on a regular basis, and a lot of people define content marketing is something you're doing regularly.

But I think any form of content marketing, even something like a book can be content marketing, if you're providing something of a very significant content that at the same t...

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Part 8 of a series on Robert Bly's book, The Content Marketing Handbook

https://www.youtube.com/watch?v=JEpwmsO1UkM

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Number Eight function of content marketing.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

What is the number eight function of content marketing?

Is it SEO?

Well, let's go back to the book Content Marketing Handbook by Bob Bly.

It's great stuff.

It's got a lot of good important ideas in here. And he in it, he has the nine, the nine functions of content marketing, which we've been reviewing here on the show, if this is your first time, go back and see the first seven.

Stay tuned for the last final one tomorrow. But number eight is improved search engine ranking and discovery. Okay, so how do you go about doing that? Well, that's what SEO stands for Search Engine Optimization.

If you're not familiar with it, I'll give you a little, a quick little story. So when I first started doing a lot of online marketing, I was actually working for a company.

I fell upon some secrets of search engine optimization and this was during the days when it was extremely easy to get ranking in Google, even.

But I remember even at that time, they said, well, it was a lot easier in Yahoo days. Nowadays, it's tougher, but there were always ways to go about doing it.

All you had to do was know what the ways were. You can get better and better, and I fell upon it accidentally myself.

Then I started hearing a lot of internet marketing gurus and so forth, talking about these things, and discussing what all of the mean, and why Google treats certain things the way it does.

That's how I was introduced to a lot of marketing concepts was through this position, I went and started my own firm, it started out not as a business investment firm, it actually started out as an SEO firm, I was doing search engine optimization for the first handful of years.

It was all actually open to the point of when Google started, really cracking down on organic search and trying to encourage more and more people to do paid search, you know, pay per click, and so forth.

All Up until that time, I was SEO all the way, it was the only thing I knew it was the only thing i i really promoted hard.

I understand the concept behind it to this day, organic search, or, which is basically anything you show up in Google, or any other thing you would consider it a search engine, some people consider amazon.com and search engine or YouTube, a search engine, anything you show up in via a search function that can be improved by how you title something, or how you code something.

That's all considered search engine optimization.

So with that in mind, what he's saying here, improved search engine ranking and discovery, just by putting out content on a regular basis, you will be improving search engine ranking, ranking, and therefore, your discovery, you're going to be found a lot more often. And he goes through some details.

As far as that goes, I'm going to tell you another story.

As I was moving along with my business early on, the name of my business was branded Web Solutions.

That was the main push I wanted a very autonomous group that was separate from me, where I can hire on other people, maybe eventually even sell the business.

As I was going along, I would get in contact with people and get things moving along and they had always hit this barrier.

I've discussed it here before if you've if you've been listening or watching the show, on a regular basis, you'll be familiar with this, I would come across people saying, Ah, it's really great.

Everything you're showing me is good. It's a great promise and everything.

I wish you had some more detail.

I wish I could find more about you on you online.

I wish you had more testimonials or something that I can really sink my teeth into. So there was a trust slash proof issue going on there.

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Part 7 of a series on Robert Bly's book, The Content Marketing Handbook

https://www.youtube.com/watch?v=_T5jWXXxiuY

Transcription

Number Seven function of content marketing.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

We're reading a little section out of the Content Marketing Handbook by Bob Bly. And this is number seven is a really good one.

This is because it's the first one people think of. And I just really liked the way that he puts this particular section. So number seven is drive sales.

That's really what it's all about, most of us would not be doing content marketing, if there wasn't a sale at some point. But that he, he breaks this down a little bit. I like how he says it.

I'm gonna read this to you real quick. He says content can be strategically disseminated at various steps in the buying cycle, helping to accelerate each step and ultimately increasing sales.

I want to stop for a second and say, he says at each step, so we're not just talking at the very beginning, we're not just talking partway through, we're not just talking right?

Before they make this up, we're talking to all of it.

And not only that he doesn't go into it right here but content marketing never ends.

So if someone's already bought from you, it will help them to buy from you again.

Or help them to be to continue purchasing and continue being part of a subscription or a membership. Because it seems, hence the trust factor, which is necessary if you're going to have repeat business, if you're going to have that relationship versus just a transaction, then you've got to have some form of content marketing that's taking place throughout.

It has to keep going, it has to be part of the process and obviously, there's different people to do it in different ways.

We'll get more into that later but let me continue reading.

He says the sales funnel takes most buyers through four stages, getting their attention, gaining their interest, creating desire for the product, and asking for the order.

What's that's the famous, the famous Ada, AI, da. acronym, which gets used a lot. You know, it's from Glengarry Glen Ross, and all these other things, it's famous throughout time, especially within the world of sales, you know, the attention, interest, desire, action are asking.

That's what he's talking about there.

So it helps propel person through that process. Each stage can use both selling copy, and education content.

Really, it's selling education is just as you could just as easily say it.

When you're talking content marketing, or education, selling is what really is education, selling is content marketing, this is a great way of discussing it.

A great way of looking at this thing that shouldn't be simple. This idea of driving sales, we think of it in very, very straightforward, transactional, I have something you want, give me money for it, and it's done. But people don't really work like that.

There's all these back and forth, there's, I don't know, maybe I will, maybe I won't.

Much of that comes back to a trust factor, a proof factor, you're gonna need a lot less proof if there's trust involved, especially if it's a personal situation, or a trust in brand, or brand identity.

And so it's just there's a whole lot that content marketing helps move the ball psychologically behind the scenes, whether people know it or not, whether the even the people putting out content marketing, no, it's not.

These things are happening.

These are this, this is the psychology that's happening with people content marketing, on a lot of levels, help smooth that all over and helps find the best customers for you in the long run, and helps keep them being customers.

So we're going to discuss more content marketing as time goes on, because so much of it is central to where the world is going today.

Not that content marketing is a new thing. It's not it's been around forever.

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Part 6 of a series on Robert Bly's book, The Content Marketing Handbook

https://www.youtube.com/watch?v=1RBAIu4mGq8

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Number six function of content marketing.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

We're going through number six, out of the nine functions of content marketing, as delivered by Bob Bly from his book, The Content Marketing Handbook.

It's all in the first chapter is really good stuff. This is number six.

So these are functions of content marketing, or what content marketing can do for you.

The sixth point he makes us that educates the market and that a lot of people don't focus as much on the content in content marketing. But if you focus on educating your market, you're going to bring them to being better buyers, when the time comes.

He mentioned that one marketer of content marketing software was first to integrate their CMS with analytics, ecommerce and other applications. But the market did not yet understand the benefits of this integration.

So the marketer published a white paper explaining them with good results.

So you can educate your marketplace in terms of telling them why you do the things you do, why certain features exist, why a feature becomes a benefit, why all these things are, or why you're better than your competition.

You can do this in a longer format when it comes to content marketing, which is the really cool thing about content marketing, that's when you're talking only specifically about what it is that you're offering, let alone if you're offering any type of help whatsoever.

I'm trying to think of who it was off the top of my head, there was a famous a product that was available in the grocery stores.

I don't know if it was Kraft or someone like that. It was a common thing, especially back in the 60s and 70s, where they would offer recipes.

So they'd have full-page ads, it was nothing but a recipe that happened to use their ingredient. But it hadn't didn't say anything about why they had the best mustard or anything else.

It just said, here's another great thing you can do with our mustard, and with a great recipe that they can run off with.

They can use a different mustard if they want to. But that's not the point. The point is that you delivered it, and the fact that you delivered it, it's going to give you a lot more attention than if you just delivered a straightforward, plain, ugly advertising that everybody always puts out.

So hopefully that makes sense.

It's just it's another little wrinkle of content marketing. As you get to know this a little better, you can see where it fits with what you're planning on doing or what you're not planning on doing.

That's a big piece of where we're going to be moving forward from here on out because I'm going to, I'm putting together a kind of training that's about the best, that's the only term I've used for it so far, because there's a million different things you can call it.

Some people call on courses or trainings or webinars or seminars or what have you. I just want to stick with the training until I have my full title and everything. I've got a training coming out all about content marketing.

The main goal of it is to help those of you who are wondering whether content marketing is right for you or not.

I'm not going to spend a whole lot of time focused on the people who it's not right for, but I am going to make it real clear early on.

So that if you're not the right person for content marketing, you shouldn't be focusing on any of this stuff whatsoever.

You shouldn't be watching my videos and you certainly shouldn't be watching a whole lot of all the other stuff that's out there on YouTube and podcasting and everything else surrounding the world of content marketing is a waste of your time.

But for many of you, content marketing is the key that is going to make you stand out among your competition.

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Part 5 of a series on Robert Bly's book, The Content Marketing Handbook

https://www.youtube.com/watch?v=XsFDe7OFl6k

Transcription

Number Five function of content marketing.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

Today we're going we're continuing our process of digging through the nine functions of content marketing, as outlined by Bob Bly, The Content Marketing Handbook.

Great book. And this is in the first chapter, it goes through these nine things, and I've been going through it one at a time with you. This is the fifth one.

So we're talking about content marketing.

We're talking about producing marketing on a regular basis, that has some type of substance to it that has the content it has information and or entertainment.

So it has value to the consumer unto itself, besides the fact that it has a marketing message attached to it. Okay, that's content marketing.

So let's talk about the fifth way that he discusses here.

He says that establishes you as the expert.

Alright, I know a little bit about this, I wrote a whole chapter in my book, 9 Ways to Amazon-Proof Your Business, which you can get a free copy at AmazonProofBook.com.

But if you're just talking about content marketing, he has a really good twist on this.

Because of course, it totally establishes you as an expert.

I like what he says, here's his publishing content on your industry niche, or area of specialization helps position you as a recognized authority in your field, and prospects would rather buy from knowledgeable experts than ordinary salespeople.

Simple right?

But here's the extra part that I think really hits it.

He talks about the fact that just the fact that you're going out, and you're committing yourself to doing this on a regular basis, and honestly, I highly recommend you have somebody in your organization work on producing daily content.

He says, just because you do that you will become better at everything else that you do. And you are going to, you're going to deliver better on the other end, because you've put forth the initiative.

Here's a really good point.

He says, it should not be solely the marketing team's job to generate all the material in your content marketing efforts, account managers, SMEs, and even long term clients and site visitors can be engaged to help create great content.

You see this could be really a full on effort. And there's a million different places you can come up with content we've done, we've discussed that quite a bit here. But we'll be discussing more.

I've got my new training that's going to be coming up that you'll be able to plug into where we're going to dig into some of these ideas also.

But that's it establishing you as the expert, the fact that you're setting out to do that, you will become more of an expert, your company will become more of an expert, because you'll be forced to look at what you normally offer in a million different ways.

Because that's what content marketing kind of forces us to do. It forces us to have to say it a million different ways on a regular basis.

By doing that, you end up learning your craft a whole lot better, and end up you will naturally get better.

So that's it's a really cool concept, the whole expertise thing we could take. And there's been books written just on that alone.

But content marketing helps make it easily realized I'm saying easily simply realize, I should say, realized in a simple way for any company that wants to nowadays, because we have access to so much incredible, inexpensive formats of media, where we can get our message out there.

So it's a great time to be alive. Very interesting time.

If you haven't looked into content marketing more, you really should because it is not the future. I don't think because it's been our past content marketing has a very vast, wide ranging history going much further back than the internet.

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Part 4 of a series on Robert Bly's book, The Content Marketing Handbook

https://www.youtube.com/watch?v=7_U58ARO59I

Transcription

Number four function of content marketing.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

Today we're covering number four of the nine functions of content marketing, as outlined by Robert Bly in the Content Marketing Handbook. Great book. I was just covering this small section in the first chapter. But I think it really draws to a lot of the ideas of what content marketing actually does for you.

This one's a deceptively simple one.

So the first three just is a quick review of the nine functions.

Number one is to say it sets the specs.

Number two, it makes the prospect beholden.

Number three generates more inquiries.

What number four is, is it gets you, new customers. Now, I know a lot of people think that that should be the main function of everything wholesales. But sales have so much in sales and marketing has so many other facets to it.

Getting the initial new customer isn't necessarily the only thing you should be focused on. But content marketing helps do that.

One of the ways it does it, and he discusses this briefly and in a handful paragraphs is it differentiates you from everybody else, rather than just providing a sales pitch.

What content marketing can do for you is it gives more information it and in that process, it allows the potential customer the prospect to trust you.

There's a trust being built in that process, regardless of what you say, or whether it's even true.

But if it rings true, if it sounds authoritative, you can that you can receive a new customer because you have, especially depending on what it is that you're selling. Okay, with a product service.

Some things don't take that much research. But if especially if you're in a highly competitive realm, it makes a big difference in order to get the new customer by having unique content.

And that doesn't matter whether he mentions in here about having a blog, or having an email, email list, or what have you.

And he says, don't just don't just focus on sales, focus on content as well.

I really like Ben Settle's approach. It's really a lot, I think of why I designed these vlogs the way I do is because what been settled teaches is to have both in every post.

So you make sure you at least do something to encourage people to do something in a positive direction, hopefully to actually purchase something.

But even if it's even if it's just getting involved in some way, and then also having a sizable amount of content or infotainment, or what have you adapted in there some way and he teaches that through email.

But it doesn't matter what form of content that you're putting out there. What matters is, is that it has a substance.

If it has substance, you can get new customers that way, which is a really, it's a it's a great function. Like I said, deceptively simple.

But when you compare it with everything else that he's outlining, especially in the next, in the next five functions, you'll see how these things all tie together. So stay tuned for that we're going to be going over number five tomorrow.

As I mentioned, you should always have some type of a pitch in your material at least somewhere, especially a call to action, my call to action right now as for my book, 9 Ways to Amazon-Proof Your Business, you can go and purchase a copy. I'm happy to be able to make a little bit of money off of that, but that's not really my main thing.

My main thing is getting the information out to you. So if you don't want to purchase a hardcover, copy of, 9 Ways to Amazon-Proof your business which you can get at amazon.com or any of the other places that sell books.

You can always just go to my website and download a free copy of AmazonProofBook.com. That's AmazonProofBook.com.

That's all I have for tonight.

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Part 3 of a series on Robert Bly's book, The Content Marketing Handbook

https://www.youtube.com/watch?v=bpNzA5SzBEA

Transcription

Number Three function of content marketing.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

Today we are in the third part of a mini-series that we're doing. This was an excerpt from a Robert W. Blys book, The Content Marketing Handbook.

He had written, The Copywriters Handbook, which is a best-seller. Very, very popular, but one that people always make reference to. And what we're talking about is the nine functions of content marketing, as put together by Bob Bly.

And we're on number three. These are the functions of content marketing, these are the things that it does for you, and how it functions, how it works behind the scenes, why it works, in a sense.

Let's go through number three, I think he put this so well together in here I am, I'm just going to read this paragraph to you real quick.

Number three, is called generate more inquiries, generate more inquiries.

This is the third function of content marketing. He says a lead generating promotion with the free content offer can produce more than double the responses, the same campaign without the free offer.

Okay, good content marketing, is that effective by publishing new and relevant content on your digital channels. Doing so often you can increase the likelihood of new customers finding out about your business, IT services and the value you bring them.

Plus prospects are more likely to return to your website, when they know you frequently add fresh content. Okay, generating more inquiries.

So what's that mean?

What's that mean is that the whole process of having a business of offering something, you're either offering products, services, or somewhere something in between or both, and you are offering it on a regular basis, you're looking for more people that are going to fit your ideal customer or client patient, what have you, no matter what, that's what you're looking for, okay.

If you have an offer, if you have a way for them to get, especially free content is what he's referring to.

Just initially, if you have the ability for them to inquire, to be able to find out more for you, for them to be able to raise their hands as a lead to you and business terms.

We say you lead, meaning somebody that could lead them to becoming a customer or client, what have you.

If they can raise their hand, if you can get their information in exchange for content for information for them for information, entertainment, what have you for them, you've got another inquiry.

The more inquiries you have, the more likely you can have more customers.

And the more people that are out there educating themselves about you, the less people who are out there educating themselves about your competition, or any other option that they might possibly have, including ignoring whatever problem they're looking to overcome, right.

So that's what it's all about.

That's a huge piece of content marketing and he puts it in just a different way, this whole book is very much it, he has a very unique way of writing.

He finds a way to put things in just different ways, a lot of times he's repeating himself throughout this book, because content marketing is a very simple concept. But he keeps saying it in different ways.

If you just work your way, slowly through this book, you're going to get it, you're going to get a handle on this or you're going to find it so intriguing, you're going to want to try it in your very own business.

Now I have a course coming up, called a course a training, a workshop, a symposium, you use all the different words, right?

But it's coming up soon, I'll have an official title for you very soon. I even have a date on when it's going to happen. I'm not announcing it yet, because I want to get everything lined up perfectly.

But it's going to be coming up very, very,

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Thoughts on consistency and standing out with your business messaging. Transcription Content marketing is about consistency. Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live. I’m a Business Investor, and then one of the big things that I help businesses get into nowadays is more content marketing. Because we’re seeing such good results […]

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Brian shares thoughts from a conversation he had with a friend about a lost opportunity. Transcription What if $1.5 million slipped through your fingertips? Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live. Today I received a text from my friend over on the other side of the country. And he’s waiting for […]

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Yup, this is episode 1,100 and it’s the longest title we’ve ever had for a show. Transcription Does content marketing happen before, during, or after the customer cycle? Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live. This was a question that came to me as I’m putting together an initial training for […]

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Thoughts on “early testing times” when attempting to find your way in worklife. Transcription When planning won’t help. I’m Brian Pombo, welcome back to Brian J. Pombo. Live. I was having a talk today with my friend Patrick and we were he was discussing some things going on in his life and discussing. And he […]

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Brian shares his thoughts on a quote from Adlai Stevenson about grabbing peoples attention. Transcription Business Focus. Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live. I asked that question, are you focused enough in your business? There’s a great quote I have here from Analy Stevenson Jr. when he was running for […]

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Brian talks about mask life in California. Transcription The bubble life. Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live. Coming to you today from this is actually my father’s office on Father’s Day and we’re going to talk a little bit about this concept of being kind of in a bubble. We’re […]

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Thought from a chapter Brian recently reread from Napoleon Hill’s classic, Think and Grow Rich. Transcription Power of the mastermind. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I have recently been rereading, Thinking Grow Rich by Napoleon Hill. And this chapter I believe, chapter 10, that’s titled, The power of the […]

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Brian’s family trip down to California continues. Transcription Is passion necessary for entrepreneurs? Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live. Today, I’m coming to you from Monterey Bay, out here on a beach house as well on the back porch, trying to keep a little quiet. Everyone’s gone into bed relatively […]

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Day 2 from Brian’s family trip down to California. Transcription Would you rather have bad gas or bad breath? Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live, We tend to talk about business concepts here and I’m going to take something rather odd and tie it back to business in the most […]

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First video from Brian’s family trip down to California. Transcription Sharing the journey with loved ones. Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live. I’m coming to you today I’ve got the Pacific Ocean in the background, know how much of it this weekend, see, the sun’s gone down a little bit […]

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A look at how to use different medias and why no two are exactly the same. Transcription Different media’s are different. Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live. I don’t have a very outrageously deep concept for you today. But it is something to take into consideration when you’re talking about […]

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Brian comments on Colin Theriot of Cult of Copy’s, thoughts about content and pre-selling. Transcription Is content real? Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live. I want to discuss a little post that I saw online that I just had to sink my teeth into, because it was so interesting. And […]

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Thoughts on the power of appreciation and how it can help you overcome down times. Transcription Appreciation, How important is it? Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live. Kind of a trick question. I guess you’d call it a trick question. It’ one of those you probably already know the answer […]

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Thoughts on the effect celebrity can have on people’s decision making. Transcription Matthew McConaughey and the power of celebrity. Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live. Today I wanted to discuss if you’re watching this, and if you’re not, I apologize. But if you’re watching this in June of 2022, I’m […]

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If you read this before watching, spoiler, Brian’s talking about Every Door Direct Mail! Transcription EDDM, what is it and how do you do it? Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live. EDDM stands for Every Door Direct Mail. And this is a sample of it, I’m going to talk about […]

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Brian’s 3rd and final pillar, being Reality Grounded. Transcription Are you reality grounded? I’m Brian Pombo, welcome back to Brian J. Pombo Live. Reality’s a funny thing, if you don’t pay attention to it, it’ll come up and bite you eventually. One way or the other, there does seem to be a reality, there does […]

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Brian talks about his second of three pillars at BrianJPombo.com called, System Based. Transcription Are systems necessary in business? Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live. Kind of a silly question if you’ve been involved in business at any point, especially managing running a business, starting a business owning a business. […]

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Thoughts on the value of relationships and networking after Brian just recorded an upcoming podcast with Grants Pass local, Cat Bonney. Transcription How important is relationships? Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live. Today, I wanted to discuss the concept of relationships in business specifically. So it’s all about being relationship […]

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Thoughts on the value of having the right plan of action before you fill in the rest of your team. Transcription Hire the planner first. Hi, I’m Brian Pombo. Welcome back to Brian J, Pombo Live. You know, I was having a conversation with some folks couple of days ago, they’re looking at basically developing […]

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When enough is enough. Transcription Oops, I peaked. Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live. Yesterday, I had a really good day. And this morning, had some coffee, had a really good day going. I started organizing everything, which is unusual for me. Started kind of redesigning a lot of what […]

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Earning your way instead of it being handed to you.

https://www.youtube.com/watch?v=RSx62RBUTMQ

Transcription

The power of earning.

Hi, I'm Brian Pombo Welcome back to Brian J Pombo Live.

I have this little card set of icebreakers, which I did a episode on earlier this week. And it on it has little questions that you could ask other people, but I like to use it.

I'm going to start using it once in a while to bring up ideas to be able to talk with you about this was one of them.

The question was, what was the first thing you remember buying with your own money?

And that's an Okay, question. But I think what a better question that I'd like to answer is, what is the first thing I remember buying with the money I earned, because that was more important than anything else, all the other money, you know, you get money for your birthday, or for Christmas and stuff, and it builds up you find change under the couch and different things as a kid.

But it wasn't until I started earning money, that it really mattered to me. And then it meant something to me. And it was truly mine. Right?

It wasn't just handed off. And there's, there's magic there. And I'll tell you, I'll tell you that story. The story was my dad got me mowing lawns.

That was actually mowing, mostly, I think, for the most part just by grandmother's lawn who didn't live far away from us. And, and he actually did, did a lot, a lot of the work also, but I mowed the lawn and we were doing it in California when that's when it was hot and back then you can actually like water, your grass and so forth.

So it needed it often, we were there every weekend to mow the lawn during the height of the summer. And in doing that I earn money and earn money I just slowly built up and built up and built up. And then you saw eventually you got to the point to where you can buy something.

But from the very beginning, he had me pick what I was planning to buy and it was a bike. I wanted a new bike. So I had had one bike, since I just I had started riding a bike. That was a gift. And that was great. But I wanted a more advanced bike, something that I could use and ride around with friends and so forth.

And that's what it took, what it took was I knew about how much it was going to be we went looked at bike so we knew how about how much it was going to cost.

And so calculated it, I knew that, you know, in a very short period of time, I could save enough money to get that bike.

That was the first big purchase I had that made the biggest difference to me just right off the bat. But it's just because I earned it. It was because I put in the time, it's because I sweat a little bit and get out there and got it done.

So what's this have to do with business at all, you have to remember that if you're especially if you're a business owner, and if you're earning your money, if you're doing a lot of work, and you're you've worked your way up, that as you're trying to help people try not to make it a gift, try to give them a chance to earn it means more to everyone if they earn their money. It doesn't have to be anything outrageous.

My friend, Tyler Libby, he paid his for them to earn their way through college.

He he paid them to read certain books and give a report back to him on them the books that he had already read and they knew they will be good for his his children to read. So he had them read them. And it was still an earning as a different type of earning. It's a different way of looking at things. But that's still a way to earn money. You can give people a chance to earn the money that they make. It will mea to them. It will build their their self esteem and their their their quality of life. Because they'll see that they're capable of more than they thought they were and they won't feel the need to pay you back. And you won't have to hound them to pay you back because they've earned it. Find a way to help people earn what they want,

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Brian talks about systems and looking for creativity from a Jordan Peterson talk he saw on Instagram

https://www.youtube.com/watch?v=Z-NLoc6A9g0

Transcription

corporate systems, and creativity.

Hi, I'm Brian Pombo. Welcome back to Brian J Pombo. Live,

I'm going to do something a little bit different today, I'm actually going to play a video that was on Instagram.

And it's a clip out of one of Jordan Peterson's talks.

I'm not sure if you've heard of Jordan Peterson or not, you've probably seen him around, relatively controversial person. Says a lot of wild things, whether you agree or disagree with them.

This is one of those that I wanted to toss out there and kind of discuss because it has a lot to do with what we talk about when we're talking about business.

Take a watch at this real quick.

Do employers look for creative people?

No, not generally, there's increasing demand in corporations for creative people. But the problem with being creative is that you're useless at the bottom of the dominance hierarchy.

You're not there to think outside the box, you're there to learn what you're supposed to do and implement it and creative people.

That isn't what they do. What happens though, to companies is that because they filter all the creative people out at the bottom, and then people start to rise up to the top, you really need creative people at the top, because they are the entrepreneurial types.

And they're the ones for example, in law firms, the more entrepreneurial ones are the ones that bring in all the business, but it's also very difficult to nurse them within any system.

Because systems do not nurture creativity, the artist is always the person who stands outside the structure or maybe builds his or her own structure, which is also why it's hard to evaluate creative people, you can't if they're operating within the confines of a system that has an evaluative structure, they're not creative.

So that's it. Do corporate that's really the question is, does the typical corporate structure with the top down issue that businesses eventually if they're growing, they eventually become somewhat of that structure?

Does it stifle creativity does it automatically tend to destroy itself by having a lack of creativity because it can't have it within the system that it ends up building?

I think that's true. I think it's prettytough to disagree, if you've worked in any type of large corporate business, if they are not relatively broken up into subsections. And have, in a sense, smaller companies within a company, if they don't work that way, then what you end up having is creativity being stifled.

You have a you have a certain amount of creativity at the top at least early on. And then over time, because they get very good at doing a certain thing. It gets to be kind of a rote process, to where people don't necessarily believe it, they do it because that's what they were taught. And they were taught what they were taught, and so on and so on. It goes on.

And then as people rise up to the company, like, like Jordan Peterson said, you end up with a lack of creative personalities, you you take away a whole lot of that spark that created the company to begin with.

Because entrepreneurse to have that that creativity, but they also need system in order to allow for growth. So it's a it's a balancing act. It's a dichotomy. And it's something that all people that run businesses need to watch for, if they care about the long term, life span of their business.

So something to keep in mind as you're growing ahead. There's ways around it but it's a balancing act. This is just part of the the life.

It's the same reason why government does not sponsor creativity, any type of heavy government work any can't really if you think about it, who are the most creative people within government tend to end up being dictators.

If they're really creative,

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Brian shares an experience he had at Les Schwab.

https://www.youtube.com/watch?v=x5LzZFXvEiI

Transcription

Do you make it easy to start?

Hi, I'm Brian Pombo. Welcome back to Brian J Pombo Live.

We meet here on a nightly basis. And we discuss different items that have to do with running a business, owning a business and really taking things to the next level. You know, whether that be whether you're planning to sell your business, whether you're buying to keep your business, whether you're planning to revolutionize your business and take it to the next level. That's what we go through here.

I'm a Business investor. So I've got some background in this, both doing it with my businesses and with other people's businesses.

So I wanted to bring up a really great point here that it's shown quite often in terms of when you're following anybody that has to do with marketing, they like to cover these type of deals, I'd like to talk about it a little bit differently.

So the other day, I went in, took my wife's vehicle in to get a tire looked at, because we had, we had a tire that had a leak, and it was just enough to make it annoying, it wasn't enough to leave her stranded anywhere, just enough to where it was, it needed refilling too often.

So we took it in. And I had forgotten that they had this deal. So we took it into it, we have a local chain here called Les Schwab tires, maybe you have them in your area, but one of these very high-end customer, very customer service-centric models.

You can see this, this is actually a screenshot from her phone, and it says tire repair, we flat out take care of you whether your tire is looking a little low or it's downright flat, bring it to your leer nearby, Les Schwab. We patch plug or fix most repairable tires free of charge to get you back on the road. And then you scroll down the page a little bit and it says free repairs come standard.

If your flat tires are repairable, we'll fix it for free on most noncommercial passenger cars and light trucks. Most tires are fixed in no time flat.

So we'll get your tires repaired as fast as possible just come by any Les Schwab location or make an appointment online.

So they want to get you in quickly, right. You don't have to make an appointment. But you're welcome to if you want to. Tires made as good as they were before. Every year we mend more than 1 million tires, we guarantee that each repair will last the life of the tire. That is a very interesting deal.

So they're asking for no money exchange whatsoever.

Why?

And I want you to think about this. This is very helpful in terms of thinking about how your business runs, do you have the type of business that people make a habit of using.

So for example, if you're a tire repair place, once someone goes there once, maybe twice, they're going to go there continuously until they have a reason not to, they will just continue going there, their car will find their way back to you.

Because it's familiar, because it's easy. Dry Cleaners also work in a similar way. Hair salons also work in a similar way. And so on and so on.

There are certain types of especially when you're talking physical retail locations that work this way.

But you can also have online locations that work this way. Why does Amazon do so well? Is it because of the low price leader?

No, because they're not the low priced every time. But they they've become a familiar app on your phone, an easy place to go to go and check to see if they've got what you're looking for.

They have the specific kind and see if it's see if it's at a reasonable price. Most of the time, people aren't even going to check after a while because they've got Amazon Prime because they've got other reasons why they get drawn in to that place. But it becomes a habit.

It's not something they think about they don't think well I have Amazon Prime. No, that's just the first few times after that,

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Brian give a product review from Bestself Company

https://www.youtube.com/watch?v=tjwu3avTZak

Transcription

Icebreaker starter pack a review.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

I don't know how I came across this somewhere on Amazon, perhaps, maybe it was an ad or something that I followed it on to Amazon, I don't recall. But this is a it says a starter pack 150 prompts.

It says a tool for breaking the ice and forging meaningful relationships.

So what is this thing?

What this is, is it's all about questions that you can ask people. And it could be people, you know, well, it could be people you don't know well at all.

It could be complete strangers, but it has 1,2,3,4,5,6. 6 different sections, you can see the different colors there and you can go and mix these up if you want. But each of these sections has a different, here's a little key here.

It shows, you know, there are questions about life, ones that are random ones that are deep ones that experience, ones are if you could, and ones would you rather.

So let's, uh, I'll just give you a little bit of an idea of what these are about.

So I take one out at random well, not completely at random, I grabbed one of these red ones. And these are the deep questions. So what's something you disagree with about the way you were raised? So that's how you get in a deep conversation.

You're like, okay, Brian, where would I possibly ever use these?

Well, I'll tell you what, the concept of conversation, the concept of having an interview, the concept of getting to know people, is central to all business, no matter what business you're in.

If you have customers, clients or people at a distance, even whom you don't communicate with, this is a good way to get to know them. This is a way I'm not saying you got to walk around with these cards, I'm saying, if you, you need to have someone on your staff that's in charge of knowing where the customers at knowing a little bit more about them.

And they have to be talking to the people that are running your marketing. Because if you know some of these things about your customers, I'm not saying just things in here I'm saying anything, the more they know about the humanity of your customers, the more they'll be able to communicate with them, the more you'll be able to find more people like them, and so on, so on, so on.

So everything is an interview.

And it's one of the main reasons why the other two podcasts I have our interview-based podcast, I love interviews because everything starts that way.

And it's a way Well, honestly, it's a way to get get the monkey off my back so that no one so I don't have to come up with fancy answers. I can let someone else come up with fancy answers, even though I do love talking.

So here's experience out of the experience. One is just a random one I pulled out of that section.

What's one of your pet peeves?

Thank you could you can go on forever with with with some of these. And some of these aren't as clever and some of them certainly aren't as deep.

This is the if you could section if you could pick up a skill instantly, what would it be?

Imagine talking with a complete stranger, perhaps going on a blind date or something and just pulling these out and saying, Hey, I got I got something crazy.

I'm gonna pull out these questions, and then you pull one out, and I'll answer it for you. So here's the life section. What was the first thing you remember buying with your own money?

There's another another is the next section is on random?

What's the thing you like that creeps?

Most people that creeps other people out?

And then the final section is would you rather?

Not sure if you've ever played the Would You Rather game but this alone is a great section?

Would you rather experience the beginning of planet Earth or the end of planet Earth?

I'm not interested in either thanks, I'm good.

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Brian talks about a marketing piece he received while at the Boatnik Parade in Grants Pass.

https://www.youtube.com/watch?v=AXZNaKyaZls

Transcription

Candy plus literature.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

I'm a Business investor and one of the things that I see quite often is marketing done well. But really, I see that done less often, what I see done more often is marketing not done well.

Every once in a while you see it done a little bit better. You see good things that happen, but not necessarily taken as far as they can be taken.

And this is probably one of those things now. I was, let me see, where did I receive this? Oh, I remember. So there is a memorial day weekend situation that we have here in Grants Pass Oregon. And it happens every Memorial Day, I think they they took time off during the COVID crisis. But it's called boatnik.

It's like Beatnik said, boatnik. And it's a boat racing event where people come from all around to visit. And to see this going on. And some people in the town take part and so forth. But very popular.

There's a big parade that happens and I was there at the parade. And people were passing these out.

I want to show you this to you. And once again, this is going to land on the level of being slightly controversial.

Depending on who you are as how you see the controversy, I am not going to talk about the validity of the message here. What I'm going to talk about is whether they are able to achieve what they wanted with this little piece that they were handing out completely free.

It's a card that's about the length about the size of a business card, about the same cardstock that you'd see on most business cards kind of glossy, glossy on both sides. And what it says is one has a little Tootsie Roll tape to it.

So I'm going to take the Tootsie Roll off now that you've seen it, set that aside. And it says, What's worse than a virus, right. Then in small writing, it says symptoms include fever, cough and shortness of breath, you turn it over. And it has very small writing.

But a few details here, I'm not sure if you're able to read that. I'll give you the just in bold on top it says Matthew 10:28 Do not fear those who kill the body, but are unable to kill the snake but are unable to kill the soul but rather fear him who is able to destroy both soul and body in hell.

It then goes on to explain that you're a sinner, and you're going to hell unless you take Jesus as your Lord and Savior and says in red on the very bottom, turn to Christ and live.

Now, you can break this down at once again, if you set aside your religious beliefs, and or lack of religious beliefs or whatever, and you just look at the message, do they accomplish what they want to accomplish?

Now, what is this meant to do?

It's meant to first they draw you in with a worm on the end of the hook. Okay, and the worm is the Tootsie Roll to get your attention. And then you'll look a little closer with kind of a headline on this side, flips over the other side immediately because it starts with a passage from the Bible.

You know, this is a religious thing. And will most people read the rest?

Probably not. Because people either already have their religion set in their head, or they're totally set against religion, most people are going to land in the but then there might be a lot of people just curious are going to read the rest of it.

So it gets that it gets the readership, I think it probably does a pretty good job of getting someone to actually read it. For the most part, there probably could be a better headline here to pull a person in to then get to the main message since the main message isn't even in this headline.

That's just a quote from the Bible. And then it goes on to explain their background on that. But what are they trying to accomplish?

See, that's the real question when it comes to all marketing,

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Video 9 in our series on James Clear's book, Atomic Habits.

https://www.youtube.com/watch?v=q5_hErN0_QU

Transcription

The Goldilocks Rule.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

Today I'm going to review the final section of Atomic Habits by James Clear, even if you haven't read the book, this is this isn't going to ruin anything for you, it's gonna give you kind of a, it's a good preview, really, for the book if you haven't gotten a chance to read it.

If you have, it's a good review of what was done in this book and the stuff that I thought really stood out.

There's a lot more to it, a lot more areas that I'd love to discuss at a future time.

But right now, I'm just going to pick on a few things and one of them is this Goldilocks Rule.

I'm gonna get to that in a second, but in the first part of this section of the book, he talks about genetics is not being you know, an absolute thing.

I mean, it's absolutely there, there are certain things your desires, the things you're good at the things you aren't good at even your habits, the things that you have more likely a pull toward as a bad habit or things that could be a good habit, and how you handle habits. All this is a genetic situation.

You can't really do much about that other than know what you're dealing with and then move from there. He says in short gene genes do not determine your destiny, they determine your areas of opportunity. As a physician, Gabor Monta noted, "Genes can predispose, but they don't predetermine."

So, they can predispose you to certain things. And there are certain things you'll be interested in, there's a certain amount of IQ and so forth, that's genetic. And that's just the way it is.

I mean, it's just been, it's been proven that these things are so many of these things they just kind of come with, with the job of being a human. And you just got to deal with the equipment that you've been given.

I like this quote, he says you don't have to apologize for these differences or feel guilty about them but you do have to work with them.

That's something we all have to keep in mind, I mean, across the board, but especially when it comes to building habits, you got to realize everyone's a little bit different.

So you can't get too caught up with hearing someone who's had a lot of success in a certain area. And you're having more difficulty in that area. That's just, it's just how we're built.

The Goldilocks rules in an interesting idea.

The Goldilocks Rule states that humans experience peak motivation when working on tasks that are right on the edge of their current abilities. Not too hard, not too easy, just right, like, you know, Goldilocks and the Three Bears.

So when you're starting a new habit, it's important to keep the behavior as easy as possible, so you can stick with it even when conditions aren't perfect. This idea we covered in detail while discussing the third law of behavior change. So that's in that section of the book.

Once a habit has been established, however, it's important to continue to advance in small ways. And the reason is, if you're able to see this graph, the Goldilocks Rule, it's it has to do with difficulty and how difficult the task is, if it's not difficult at all, it's really easy to be bored with it.

So as you build up a habit, you get to the point where it's not difficult at all, and you get bored and you try switching it up.

You'll naturally you may fall away from a habit because you're bored with the activity itself. But if it can be a little bit, if you can increase difficulty, then you can make it more interesting, as long as you don't increase it too fast.

If you increase it too fast, it becomes you it pushes you to failure. So it's a very interesting concept. And one I haven't heard described this way before. But it's good stuff.

Boredom is perhaps the greatest villain on the quest for self-improvement.

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Video 8 in our series on James Clear's book, Atomic Habits.

https://www.youtube.com/watch?v=s-6U8PXy2UU

Transcription

Habit tracking, does it actually work?

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

Today, we're going back to Atomic Habits, by James Clear, and we're talking about the fourth section of the book, called the fourth law, to make it satisfying.

This includes multiple chapters but each one goes to that fourth step in building a habit. And so just to review for those of you who may be coming in on this or if you just need a refresher, there are four basic laws, four basic steps that James Clear, discusses in green a habit, the first one is to make it obvious.

The second one is to make it attractive.

The third one is to make it easy. And here's the fourth one, make it satisfying.

I'll tell you that there's a lot of good stuff in here that I highlighted and have gone back to over and over again, in this chapter. But I wanted to talk about one main thing that I think was the most important.

That main thing is habit tracking, what is habit tracking? Okay, so if you're trying to get a habit going, one of the main things you want to do is start tracking it. This goes back to the concept.

The last couple of times, we were talking about being aware, and how awareness really makes habits work.

You really have to be aware of what's going on for one thing, it tells you what type of habits to go for. But it also will help you to just automatically if you're aware of what's going on, you're going to get better in any given area.

The same thing is true of habit tracking I'm looking for, you could see me if you're watching, you see me looking down the book here, I've got it right here. And I'm looking I just lost my spot. When it comes to habit tracking.

This is within the second. Let me see here, I believe it's, it's within the second chapter in this section called, How to stick with good habits every day.

Yep, here it is, how to keep your habits on track.

This is a big deal. In fact, he goes back to the concept of not breaking the chain, which is what we've discussed it here before when we were talking about the book, consistency chain for network marketing is a network marketing-specific book, but the concept is true.

No matter what you're doing, even if you're not even doing business, if you understand that habits happen across the board, then you can take this that the idea is if you can build up a habit, consciously, purposefully build up a good habit.

You do it on a daily basis, let's say it's an easy way to be able to think about this as if it's daily. If you're doing something every single day, then the idea is to not break that chain is that every day, you're able to put another link in the chain and another link and another link.

As soon as you miss one, you've broken the chain, you kind of have to start over with that count the well. And one thing he says here is that it's going to happen. I mean, you're going to break the chain at some point that you can't get around it, life will get end up getting in the way at some point. And that's no big deal.

He says no matter how consistent you are with your habits, it's inevitable that life will interrupt you at some point perfection is not possible. Before long an emergency will pop up, you get sick or you have to travel for work or your family needs a little more of your time.

When this happens to me, I try to remind myself of a simple rule, never missed twice. If you miss twice, now you're building the habit in the opposite direction. But if you can get right back up on the horse and keep going.

That's the big thing about about tracking, keeping, keeping that there's also there's a part of tracking that is extremely satisfying.

So one of the things that I've done just recently and one of the habits I'm trying to adapt, I needed it to be an accountability thing.

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Video 7 in our series on James Clear's book, Atomic Habits.

https://www.youtube.com/watch?v=jYvp-ZS5FRg

Transcription

Make life better through repeating.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

I wanted to talk a little bit today again about, Atomic Habits by, James Clear, this is a part three where he's discussing, you know, in the process of making a habit, making good habits work and bad habits go away, you have to recognize that the third step is to make it easy.

This is deceptively simple but so important. If you look at anything that you do on a regular basis that you would call habitual, you'll have to say that you have created or something has allowed you to make it extremely easy to do. habits don't happen if they're not easy.

So it's a weird thing, it seems.

On one hand, it seems well, yeah, duh. But on the other hand, it really is true. I mean, what if you could just make a habit difficult if you're looking to get rid of it.

So that this comes back to a story that the first point that he makes in this in this part, in this section of the book?

I really like in fact, I really enjoy this story. I'm going to read it verbatim for you, I hope you don't mind. He says this is the beginning of chapter 11, which is titled walk slowly but never backward.

He says on the first day of class, Jerry Oldsman, I don't know how to say his name, a professor at the University of Florida, divided his film, and photography students, into two groups.

Okay, everyone on the left side of the classroom, he explained would be in the quantity group, they would be graded solely on the amount of work they produced.

On the final day of class, he would tally the number of photos submitted by each student 100 photos would rate and 90 photos a B, add photos a C, and so on.

Meanwhile, everyone on the right side of the room would be in the quality group, they would be graded only on the excellence of their work, they would only need to produce one photo during the semester, but get an A.

In order to get an A that photo had to be nearly perfect. Okay, at the end of the term, he was surprised to find that all the best photos were produced by the quantity group.

During the semester, these students were busy taking photos experimenting with composition and lighting, testing out various methods in the darkroom and learning from their mistakes. In the process of creating hundreds of photos, they honed their skill.

Meanwhile, the quality group sat around speculating about perfection. In the end, they had little to show for their efforts, other than unverified theories, and one mediocre photo.

This is the truth no matter what you're talking about and it's something we discuss here. In fact, I have a whole chapter dedicated to it in my book, 9 Ways to Amazon-Proof Your Business, all about being consistent.

Being consistent really is more than anything about being persistent. And you be sure and check out my book, when you get a chance, 9 Ways to Amazon-Proof Your Business, you can go buy yourself a copy, or you can get a free copy, download one at AmazonProofBook.com.

Back, let's talk about atomic habits here. He says the famous Voltaire quote, the best is the enemy of good when you repeat something, when you have repetition behind it, you will automatically get better.

There's no way around it and so I discussed this in terms of content marketing. Quite often I'll talk about how you need to have lots of content marketing, and you got to put it out on a regular basis.

Even if nobody's watching, listening or reading, it's important for you to do because that repetition allows you to automatically get better. There's no way around it you will get better with time.

He says here, that both common sense and scientific evidence agree repetition is a form of change. If you can just repeat something over and over again. You will get better at it.

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We continue on with our series about James Clear's book, Atomic Habits.

https://www.youtube.com/watch?v=kdqNhcxdudo

Transcription

What is your deepest desire?

Hi, I'm Brian Pombo. Welcome back to Brian J Pombo. Live.

Today I'm going to be talking about what author James Clear talks about in Atomic Habits, where he discusses your deepest desire and what's every human's deepest desire.

I'm going to get into that in a second, I want to cover some other pieces. This is all from the second law section of his book where he talks about making it attractive. So if you're looking to build good habits, or get rid of old habits, the way to get rid of old habits is to make something unattractive.

The way to get a new habit is to make it attractive, it's difficult because most new habits, the real problem with it is the attraction we have is down the line, you know, it doesn't usually start out good usually starts out painful, uncomfortable, whatever, not tasty or what have you.

No matter what a good habit is, it usually starts out undesirable and ends up desirable in the long run, a bad habit goes the opposite direction. So it's a funny dichotomy. But he talks about making things attractive if you're wanting to make a good habit. And this is this can be said in both directions.

So we talk a lot on here about business, and the concept surrounding marketing and how to get your word out there, get whatever it is that you're trying to get people to do. getting it out there. In fact, I wrote a book, 9 Ways to Amazon-proof your business, it's all about how to stand out, it's all about how to be out there. By the way, if you want a free copy, you can go to AmazonProofBook.com.

But back to this one. And I don't get any money for atomic habits, just so you know, I just I've really enjoyed the book. So I wanted to go through and give a quick, quick little, little piece review of this. The interesting thing about making things attractive is it ties back into marketing.

So it actually ties back in all forms of marketing. So whether you are trying to sell a country on your political vision, or whether you are trying to encourage a close family member to do something that would be good for them, the same thing is true, you need to be able to make it attractive to them. And you need to be able to hit that second piece of the four-step process of building a habit. That second piece is called craving.

And that's how you get there by making something attractive a person has to crave what it is. So one of the best parts in this book.

Well, I say that over and over again, it's not really the best part of the book, one of the best parts in this section that I just happen to be looking at today is he's talking about the fact that they went through and they started looking at dopamine spikes.

So dopamine is that substance going into your brain, the hormone or what have you. That is a pleasant reward into your brain, right for doing a certain thing. And it happens when you do bad things. And it happens when you do good things. But it happens none nonetheless, you're always going to have a certain amount of dopamine in your system.

In fact, they found that if you don't have any dopamine, you won't have any desire to do anything. And you'll probably die of starvation because you have no desire to even eat. So that's an interesting idea.

But that it says that they went through and they started seeing at what point dopamine spikes happen, especially if you're talking about someone with bad habits, which we would call an addict. So they talked about gambling addicts and says gambling addicts have a dopamine spike, right before they place a bet. Not after they win. You see that they may be the first few times, they get the highest high at the toward the tail end. But it becomes the anticipation of the high that is even more important.

So it says if the anticipation of a reward, and this is for any situation,

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Video 5 in our series on James Clear's book, Atomic Habits.

https://www.youtube.com/watch?v=U1bTQPvdxyU

Transcription

Awareness, habit stacking, and the secret to self-control.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

And there you have one of the largest, the longest titles ever had here on the show. I want to fit it all in there. Because I'm covering a bunch of random areas from this book, Atomic Habits by James Clear.

They're not so random, they're all within this one section of the book, called The First Law makes it obvious.

So in the last episode, we talked about how there are four different laws, four different steps in the loop in the habit loop when you're trying to build a habit or trying to break a habit.

These are the same four steps no matter what. And if you can break apart those steps, you can get rid of a bad habit, if you can build those steps from the bottom up, you can create a good habit. And so the first law is to make it obvious.

So he's got it here make it obvious and he's got a handful of chapters going into that I just wanted to point out some very simple ideas in these that they're simple but powerful.

One of the things he talks about is that I'll just read it to you this is a great, great point, he says this is one of the most surprising insights about our habits, you don't need to be aware of the cue for a habit to begin.

So the queue, this is an aside, there's me talking, the queue is that beginning thing, it's the beginning thing that starts you in the process of going into to doing your habit.

There's something that that happens during a certain time of day, or it's or it's seen something or smelling something that lead you into the process of that habit that you just can't break.

He says, You don't need to be aware, you can notice an opportunity and take action without dedicating conscious attention to it.

This is what makes habits useful. And that's really, it's really true because it's the awareness. It's when you it's not it's below your awareness.

It's almost subconscious, but it's definitely below your immediate awareness.

That's when habits are the most powerful good habits and bad habits, bad habits are even worse, where you're in the middle of that, you know, you're sitting there smoking, like I don't even remember lighting up is how did this happen, you know, and I don't smoke, but I know that's how it works.

Because it works that way with all habits. And you find yourself in the ER like driving, driving to work, you know, the car kind of gets there on its own.

Sometimes you go and you don't remember getting in the car, and you don't remember putting your seatbelt on, you don't remember doing all these things you do every day.

You're there and you're like, wait a second, how do I get here, you know, your mind can be used somewhere else because your body is in the process of the habit. I mean, your brains directing it all. But at the same time.

It's how habits work and it's why they're useful.

It's also why they can be horribly destructive.

But one of the things you really have to do with is, is he talks about habit scorecard.

So if you can just sit back and watch on a daily basis, all the different habits that you have good and bad. And he says that he says really interesting thing, he says there's no need to change anything at first, the goal is to simply notice what's going on.

Observe your thoughts and actions without judgment or internal criticism. Don't blame yourself for your faults. Don't praise yourself for your successes.

If you just be aware of your habits and be aware of what's going on, then he gives you ideas of how to go about labeling them and figuring out which ones are good and which ones are bad. And how to go about building better ones.

As time goes on the process of behavior change, he says, always starts with awareness. And that's absolutely true.

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Brian talks about the 4 steps in every habit from James Clear's book, Atomic Habits.

https://www.youtube.com/watch?v=Iz7YnCOhsLc

Transcription

Four steps in every habit.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

Today I wanted to talk again about a chapter of this book or section out of this book, Atomic Habits by James Clear.

This is the fourth such video and podcasts that we've been doing regarding this topic.

It's a really interesting idea, because this is that these first few are just laying the foundation of what his whole concept is about. And it's not something that he created. In fact, I first heard about this habit loop from a Charles Duhigg book, The Power of Habit.

It's a very interesting book very well written with a lot of great stories. And this one is, is a little more instructive.

This Atomic Habits is a little more instructive. And this is a great chapter on that, because it lays the foundation for the rest of the book.

So the rest of the book, he goes through each of these four steps, and how it relates to both good habits and bad habits.

So this is really good stuff.

Let me see here. Let me dig into some of my favorite quotes here. I really like this one, because I think it was one of the things that really pushed me away from anything having to do with even the concept of habits.

And it was this, he said, habits do not restrict freedom, they create it. In fact, the people who don't have their habits handled are often the ones with the least amount of freedom.

That's a strange paradox.

If you think about it, you know, because if it's something that you're stuck doing, you think of a bad habit. If it's something you're stuck doing, that's a lack of freedom. But what if it's a good habit?

What if it's something that provides you something good in the long run, but it's not necessarily super enjoyable while you're doing the brushing, you know, you're brushing your teeth, you take anything that you consider a good habit, it doesn't necessarily have a huge boost of anything right up front which is what makes it useful.

Okay, that and that's, it's the reason why we've given the ability to have habits in our brain, no doubt that this, this is a useful function of the human condition.

And so it's really coming to that coming to terms with that idea myself, that led me to dig deeper and deeper into habits and how they can be useful how we can use them to our benefit, while at the same time being able to drop habits that we don't like that aren't useful.

They are useful to some extent, obviously, they provide something otherwise we wouldn't be doing them is just oftentimes bad.

We call them bad habits because they're bringing something worse in that we're getting more bad out of them than good out of them.

We go on here, there's a whole lot that I went through that I'm not going to cover here, but the main thing I want you to look at is the habit loop.

The habit loop starts with a cue, and then goes to craving and then a response, and then a reward.

Then the idea is that the cue, the first step, ends up getting connected with the last step. When you get the cue, when you get the thing that is that lead you into the process of the habit, you're relating it to the reward at where it's instantaneous, so you don't even think about it.

But even your brain begins to react as if it were getting the reward in the long run, which is a really interesting thing as they've studied this.

You can go on and on about these things. And he does the whole rest of the book is based off of this, and I'm not going to spend time on every single chapter, I'll give you a piece out of every section.

So he has sections of this book tied into what he calls the laws that are built off of these queues. So not these queues, but these steps. So the first law is the is the queue. And how do you how do you create a good habit?

It's a very simple,

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Part 2 of a deep dive review on James Clear's book, Atomic Habits.

https://www.youtube.com/watch?v=ofuNVakCbj0

Transcription

Your beliefs become your results.

Hi, I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk again, today, this is our third video on reflecting back on atomic habits, by James Clear.

Really interesting book. And I just want to point out some some things from this book, whether you've read it yet or not, I'm hoping to encourage you to read it just by telling you a little bit to some bits and pieces that stood out for me, that I found really interesting.

This chapter is really good one, he says….and this is the second chapter…he's talking about how your habits shape your identity, and vice versa.

That's the title of the chapter. And he says that there's a bunch of good stuff about this, because identity is one of those things that it's tough to kind of wrap your mind around.

But if you think of identity as being kind of the sum of your beliefs of who you think that you are, basically, it and he says that the problem with attempting to change habits is that you go at it the wrong way, is that you're trying to change an outcome versus change the cause that creates the outcome.

That identity and your belief system is really the starting point of your outcomes of what you end up with, or the life of your results.

That if you if you realize that then all you have to do is adjust your beliefs, and then you can adjust your results.

Obviously, there's something that affects that too, right?

But it says, changing our habits is challenging for two reasons.

We try to change the wrong thing and we tried to change our habits in the wrong way.

We try to change the wrong thing. This how we kind of shows that this three layers of behavioral change, this talking about, you know, the core being identity, and then going out from there.

That's affecting your processes and that affecting your outcome.

If you can help affect the identity, you can help change the outcome.

He says behind every system of actions are a system of beliefs. I mean, that's really true across the board, right?

If you're just talking about a business, which is what we talk about on here a lot because of a business investor. So I discussed the concepts of business, even a business system is based at its core on a system of beliefs.

It's a system of beliefs of the people that put the system into place.

It's a system of beliefs of the executives and people who continue to have the system going. If they don't understand that if you purchase a business, and you purchase the systems, you got to realize you're purchasing the beliefs that created those systems.

So you better know what those are, and either have agreement with them or be willing to change the systems based on your own beliefs.

In other words, the principles, I always talk about, you know, tactics, strategies and principles, principles are the core. And that affects the strategies which then affect the tactics.

Same idea, the principles is the belief system says that behavior that's incongruent with the self will not last, you may want more money. But if your identity is someone who consumes rather than creates, then you'll continue to continue to be pulled towards spending, rather than earning.

See, it's all on how you view yourself, and you'd go on, and he's got some pretty good stories in here about that, and about how you talk about yourself about how you is how you view yourself.

Simple, subtle differences can make the biggest difference in how you view yourself. Here's the action steps that he lays out, though, he said, the two step process for fixing is number one, decide the type of person you want to be.

Number two, prove it to yourself with small wins, which is the process of building up these mini habits.

These miniature habits, these small, little, little tiny steps forward.

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Brian kicks off a series of videos about James Clear's terrific book, Atomic Habits.

https://www.youtube.com/watch?v=6ii7ZxHA3UI

Transcription

Goals or systems?

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

I wanted to talk about this is kind of an initial look at the Atomic Habits book by James Clear. If you haven't caught this book before, I gave kind of a general review yesterday.

Today, I wanted to go into the kind of the first chapter and some of the things that really stood out for me.

He talks a lot about compounding and the compound effect, which also a great book out there, Compound Effect by Darren Hardy deals with a similar idea of how how habits really compound over time.

It doesn't go in a straight linear line of improvement, it has a has very much a lagging result, here's that here's a picture of the plateau of latent potential.

This is you know, where you see what actually happens versus what we all think should happen. That if you're especially if you're doing the exact same thing day after day after day, let's say you're dealing with a daily habit, then it would seem like it would just gradually work its way up.

An improvement would be be able to be seen pretty quickly.

But in reality, improvement takes forever to be visual at all. And and then it slowly ramps up, and then eventually it'll take off. It goes way beyond what you think is even possible early on. But let's I want to get into the section on goals.

So he talks about goals versus systems. And this is really good stuff. Because it's a lot of times we we over focus on goals as being the end all to what needs to happen. And really, goals are just foundational.

There's something that needs to occur at some point, especially if you're writing a business goals have to be in place somewhere. Because you got to you have to have everyone on the same side, you have to have everyone go in the same direction, you got to know, you know, even in soccer, the goal is the place where you're kicking the ball to it's the goal, that's where we're headed.

If you don't know that, it's really easy to start kicking the ball in the wrong direction, because there's at least three other directions you can be kicking it in. So let's it's not as important, he spent some time saying that goals aren't important at all.

And I disagree. I disagree with that.

But he then goes back and and discusses what he means by that. But he is trying to break people out of that goal mentality is as the goal being the thing, the goal is not the thing, the goal is the beginning of the thing, and then you got to build a system to back it up.

So this is a great piece when he's talking about the different problems that are associated with goals.

He says achieving a goal only changes your life for the moment. That's the counterintuitive thing about improvement, we think we need to change our results.

But the results are not the problem.

What we really need to change are the systems that cause those results.

When you solve problems at the results level, you only solve them temporarily. In order to improve for good, you need to solve problems at the system's level, fix the inputs, and the outputs will fix themselves.

This is this matters both personally and if you're working with any type of organization, including a business that really does matter a lot, understanding the importance of the systems being the thing, that this is a thing that I come into contact over and over again, with business owners, where they don't see the importance of systems, especially if they're very outgoing.

And they have a very spontaneous attitude about things and they like to, you know, keep things nice and loose then systems seem like they're fighting against that when in reality they they can help promote that in the long time.

A systems first mentality provides the antidote, when you fall in love with the process rather than the pro...

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Brian shares a review on one of his favorite books he's read of late.

https://www.youtube.com/watch?v=PXmL-1mGVpw

Transcription

Atomic Habits by James Clear - Book Review.

Hi I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

Today I'm doing a quick little book review, I am going to go into more in depth on this book, because it's one of those that's been very inspirational, very useful to me. I'm not sure if it's going to be for you or for you know, even a majority of the people who read it.

It was a New York Times best seller, you know, that happens.

Then I saw it on Amazon's list for years now in its best selling books.

I've seen many people recommend this book to me, not necessarily directly either by Chamber of Commerce, I have multiple people that were passing the book around.

It was one of those I have read many books on habits, we've talked a lot about them here, you can see them lining up my shelves.

It's been a topic that is really intrigued me because it's one of the few things, one of the few ways I've been able to succeed in getting anything accomplished whatsoever with my life is finding ways to turn what can seem unbearable, work into being a habitual thing that you don't even think about.

That's been very helpful for me, and it's a, it's a process I wish I would have learned at a younger age. Because I think a lot of us get emotions and stuff all wound up in our heads.

That ties into habits to a whole lot of post traumatic stress, you know, PTSD, post traumatic stress disorder, a whole lot of that stuff comes from getting our the part that habit part of our brain basically malfunctioning because of a shocking or emotional, overly emotional experience.

As you start cleaning that out, you start seeing well, you can actually use that part of the brain for good.

We do anyways, you know, daily things that we do, from driving to say like riding a bike, right?

Brushing your teeth to all these different things, they're habits that you don't need to think about consciously, you just put the first part into motion, and the rest of it just unfolds.

You can do that with many different areas of your life. But it's really difficult to do, if you've got all these bad habits, kind of jamming up the processes.

He talks about that in here, he doesn't cover a lot of the, you know, the deep traumatic issues and stuff that people may have that result in bad habits or result in, you know, habitual negative thinking.

But he does cover a lot on how to in the most basic way, how to make good habits, and how to how to get rid of bad habits.

A lot of books cover this in little ways. He gives a very broad brush view of the whole process and the how to back it up, which is why I really liked this book.

I highly recommend it to people who are looking to do something different. I was thrown off by the title honestly, I thought atomic habits was hyperbolic.

But it what he's talking about is atomic in the in really the scientific sense of something being like an atom like the size of an atom.

What if you could you can build your habits on things that are as small as an atom is the smallest possible increments in order to build up a habit and it's a it's such an intriguing field and something I can't believe it's taken me this long to really wrap my mind around even though I've I've discussed the mini habits book out there by Stephen Guys.

That's an awesome book that was extremely helpful.

But this adds a little bit more of the surrounding concepts behind it. It's just a great addition and really if a person had to read someone asked me if a person had to read one habit book what which one would you recommend?

This is the latest one I've I've read and reread. So I think that it's this one gives the overall general idea and the other ones give you little bits of in taste of some of the specifics. If you're looking for just a very very just a quick start into the h...

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Thoughts on leadership and maintaining the companies vision for the future.

https://www.youtube.com/watch?v=njs4XQjB2z0

Transcription

Vision ain't easy.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

Today we have a little bit of a shaky camera situation because I'm sitting here holding it with my hand. And it's evening time is coming over the Pombo ranch here in your at the North headquarters of BrianJPombo.com.

As I'm sitting here, I'm reminded that I don't have my tripod. And I don't have my tripod because I left it in the office, because I thought I had a video going today because I thought my other camera wasn't working all these things string together, and you end up with these mishaps and what you end up with is a shaky video. So I apologize.

So….no, it's just me, I'm just talking to my folks here.

My wife is interrupting because she's not used to me recording outside in the evening. So here we are.

It's a funny thing that I was reminded of, today, it happens quite often, if you're the head of your business, if you're the head of your cause, if you're in charge in any way. And you're kind of leading leading up on where you're going, you're always likely to reach resistance.

You will reach resistance with a customer base, you will reach resistance with your employees, you'll reach resistance with your business partners, you'll reach resistance with the public at large, with people who you may consider competitors, resistance will come all along the way.

Initially, on the inside, it tells us that the resistance means we're going in the wrong direction, the resistance means that we need to go back to the drawing board type of thing. And it's not necessarily true.

In fact, I think in most cases it isn't. You have to remember that if you're the one if you're the vision caster, if you're the one who has the vision of where you're going, and you have a certain amount of energy and confidence behind that, there will always be doubt coming from all directions trying to implant itself in you.

That is the price of vision.

Vision is an idea.

You could say it's a gift. It's something that you have and you can't expect everyone else to get it.

You can't expect anyone else to understand where you're coming from where you're going. Especially if you have a difficult time putting it into words, or drawing it out and getting all the details just right. It's impossible.

Trying to force it down people's throats is the wrong idea to you can't do that. You have to work with those who are willing to work with you. Those who who can get a slight glimpse of what you see, they'll they'll come along, and the ones who can't or who lose it along the way. Let that's okay, too.

You got to keep moving forward with what you have and what you're confident in. Not that it's it's the absolute, and that that is really where you're headed, but it will lead you to the next step.

The next level of your vision most of us, if you have an idea of where you're going, it doesn't necessarily come all at once it comes in batches. It comes in bits and pieces, and it slowly starts weaving itself together over time.

If this is how you see it, I'm just here to encourage you plow forward, do what you got to do keep moving in the direction that you're being led. And don't worry about everyone else.

Don't hold it against them just because they can't see it. If they were meant to see it. They would. And you're you're rarely going to find somebody who really gets it on a high level or on a I don't want to say high level because I'm not putting it down.

You don't you'll rarely find someone who gets as full of a picture of where you're going as you do.

You're just not going to come across that very often. That's the nature of the beast. I think that's just how life is and it. It allows you that ability to be completely outside of the competitive realm and speak into the competitive realm.

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Brian shares some special birthday art he received from his 5-year old daughter Allie. 👧

https://www.youtube.com/watch?v=GAgTyRjfZ_A

Transcription

Does your content have heart?

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

I'm a Business Investor, I help people buy, sell, invest in and build their businesses, really transform their businesses is my favorite thing to do, regardless of what they end up doing with their business, I also help people start their own businesses.

As a business investor, I get involved with a lot of concepts of growth, both where companies have not gone yet, and where companies could go into the future, what has worked, and whether they can keep doing that, or what has stopped them from doing what's always worked.

I've always been interested in these types of things, I just the last handful of years, gotten really good at these particular areas. One of the things that's really interested me, and you'll find, if you watch any of my videos, or listening in my podcast, is the concept of content marketing.

Content marketing is when you're putting out content in with the intent of marketing with the intent of bringing people in to your business to your cause whatever it is that you're trying to get attention for.

Now, this was this is not content marketing, but it proves a point.

This is an actual drawing from my five year old daughter, okay, she said, this is her, this is me, and she's given me this big heart, okay. This was when I was out of town, which, you know, kills you, you know, your kids are drawn your pictures like you like you don't exist anymore.

But I want to prove a point. This in her own way, this was content marketing, this is her attempt to to get attention, attempting to get a certain feeling elicit a certain feeling from me. Just being genuine. Her name is Allie. Short for Alexandria.

And that's all a kid really wants. But if you look at it from from our perspective, in the end, all we're trying to do is get a little bit of attention so that eventually someone's there's going to be a transaction that takes place that's business, right to one extent or another, there's going to be some type of transaction.

There's nothing wrong with that. But in the same end if you can add heart, if you can have put into your content, reality, who you are, what you're about what you're after, what the type of people you're looking to connect with the type of people you're looking to have as customers as patients, whatever it is.

This is what's important.

This is the most important thing of all, and it gives you I mean, just on a pure practical level, it gives you reach that you can't have otherwise.

In a short period of time, if you can put a message out there that has heart that's genuine, that's not just not just for the sake of making money. But that's a genuine, you know, example, a genuine display of humanity, I guess you could say, if you're able to do that, then you touch something deeper that a person doesn't even know that you're touching it subconsciously, they may not even notice.

But they'll get a little warm feeling when they think of you or think of your product or think of whatever is tied to your brand. And so you got to remember to insert that humanity don't keep things cold and calculated and, and just very business.

I think that kills everything.

In the end, you got to keep things living, you got to keep it alive.

I don't know why this picture made me think of that but it did. And so there you are.

That's my message for today.

I have a book, 9 Ways to Amazon-Proof Your Business. It has just a handful of concepts, nine to be exact, nine concepts and there's miniature concepts in between.

There's places you can go beyond this book for more information about each of these ideas. But these are ways for you to become for you to grow your business to stand out to be completely different and thereby eliminate...

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Brian shares a gift he got from GP CarFox of ROE Motors, while attending his local Grants Pass Chamber Greeters Meeting.

https://www.youtube.com/watch?v=ilWBmGVNUQc

Transcription

Gifts for local business.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

I have here a gift from a local, I guess we could call her an influencer. Amy fox, GP CarFox here in Grants Pass is a bit of a local celebrity among people who know her.

She has developed kind of a persona, and I'm here to talk with you about it today.

First, I want to remind you about my book, 9 Ways to Amazon-Proof Your Business, you can get a free copy at AmazonProofBook.com. Or you can purchase a hardcopy wherever books are sold, including amazon.com.

But I want to show you now what is this gift.

This is a gift that I received from attending the Chamber of Commerce meeting today. And that's why I wanted to go over it, and haven't even taken the ribbon off of it yet because we are going to unwrap it right here.

I want to I want to kind of break this down for you.

Now what happens it specifically at our chamber of commerce and you can I don't old Chamber of Commerce work a little bit differently, but they tend to have a weekly or bi weekly mixer type meeting. We call ours greeters.

You go to a greeters meeting and everybody has Well, in our case, we have 30 seconds in order to give kind of an elevator pitch for our business, and a lot of them mostly people you've heard something from them before, but some people try and wrap in news and other things.

They're also allowed, you're also allowed to bring a gift every time. So to pass on to the next speaker, whoever gets their card pulled next. Now let's take a look at this. This was a gift that I ended up with. Right take this ribbon off, let's break this down.

So who is Amy Fox?

Amy Fox is a as a car salesperson here locally. And so she always gives away Little Hot Wheels. Cars. Here's one here.

That's cool. It's a Rally Baja Crawler. Tyler is going to love that. My son is a Hot Wheels junkie, so he's definitely going to love that.

Along with that I'm saving some of the best pieces here for last. We've got Baby Ruth funds eyes for people that enjoy their candies. I mean, how do you get go wrong with candy?

If you if you don't eat candy, you can always pass it on to somebody else. So that's I mean how you go wrong with that. That's awesome.

Also, this is unique, the $2 bill one of these nice, fresh $2 bills, unusual because you don't see them very often.

The famous for Jefferson being on the front, if you don't know about $2 bills go and look it up. It's fascinating history.

Then here's the cool part. She's got her card, which is very cool.

But look at this…she has her own kind of logo, Amy Fox, and she's got the little cartoon Fox there with her phone number. She's with ROE Motors here in Grants Pass.

She always has kind of little updates on what they're doing locally at ROE Motors in terms of what they have available and so forth.

It's always very interesting.

She also does a lot of social media videos on social media, which is very cool and unique for local. A lot of local businesses do not take full advantage of video. So that's a quick tip on top of anything else and doesn't have to be fancy video, you could just be behind the wheel, giving an update.

She's got her own logo sticker with phone number and email address. So this works as a quasi business card, but also something that you could put up that people were saying, what is that, right?

How do you go wrong with having having your own logo that reminds people of your last name, that's just the coolest thing of all. Hey, Amy, we'd love to have you on Grants Pass VIP, the podcast that's all about Grants Pass and Josephine County as a whole, the movers and shakers that work here.

So if you know Amy, be sure and send this to her, make sure she sees it and Amy reached out to me ...

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Working through writers block when your tired and you have a busy schedule.

https://www.youtube.com/watch?v=-UtFi5WhRBM

Transcription

Content Marketing writer's block.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I'm a Business Investor and we have these kinds of talks where we discuss not just how to invest in businesses, but how to think about these things what to do if you're looking to sell your business, or if you're looking to buy a business.

What if you're looking to change your business, transform it into something better.

So we talked about that, and really how to handle the mental game that you go through, and your customers go through how to communicate better all around.

In that process, I've developed quite a few videos and audio podcasts regarding content marketing.

So what's content marketing?

It's the is the type of marketing that has content involved it has value unto itself, something that someone is already interested in, though it is marketing in and of itself.

This video podcast, if you're watching, I've got my book here in the background, 9 Ways to Amazon-Proof Your Business, I use these videos.

This also goes out in audio podcast, if you're listening, I use these as a way to promote one my book, the other one, my website and my business investment firm. So you can read this book, 9 Ways to Amazon-Proof Your Business by just buying a copy off amazon.com or BarnesandNoble.com.

But you can also buy it or get a free version, I should say, at AmazonProofBook.com.

This is a digital version, but it gives me a chance to get to know you, and gives you a chance to see my website and to be able to keep in contact with me.

So that's that's kind of why I do that.

Content marketing beyond that, you're you'll have something that you want to promote something you'll want to do with content marketing.

In that process, I highly recommend you keep it consistent, keep it ongoing all the time, as often as humanly possible.

If you're doing that you're going to run out of topics, if you want to stay new, if you want to do something new on a regular basis, you're going to run out of things.

In fact, the topic of of of having a having writer's block for these type of things it comes up often. I'll bring it back up over and over again because it's I think it's a fear that holds people back from ever stepping forward.

Now, there's ways to get around this by having organizing ideas way ahead of time. There's ways to have shortcuts and we've discussed those before, about, you know, maybe going to the news or going to your Facebook feed or whatever else for ideas of things that you can grab and use and talk about.

I'm not even going to talk about that because those are all absolutely possible.

Sometimes you need to find a way to pull something out of absolute thin air. And it could be something that happened to you today.

It could be the fact that Yeah, I mean, even if you can take something like writer's block and discuss it, go for it.

For me writer's block tends to happen when I'm least motivated to do my video.

So I had a very long weekend. I got fell behind and I was not able to produce a video yesterday. It was one of these things where it's just been a it's been an ongoing, go, go go go go.

Today, there was an election here locally. And so I was involved with getting getting my ballot in I was involved with one of at least one of the races that was happening.

I had to connect with all those people. And so I got home, and I'm tired. I'm not very motivated to do a video but I still want to provide value.

I still want to more than anything, keep the habit up so that we can continue having this relationship as not that I don't love you, I do. But you got to realize you're going to hit it's not a matter of if it's a matter of when you're going to hit those days.

When you're just not motivated to do anything it's good to have some...

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Brian talks about the value he got from a recent speaking engagement he had out on the East Coast.

https://www.youtube.com/watch?v=5mzKNfchU74

Transcription

Speaking can build your business.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

I gave a speech over the weekend, a small speech, a short speech, but it was one relating to my book, 9 Ways Amazon-proof your business, relaying it back to a group of business owners and their style of building business.

So that was, that was a lot of fun and I got a lot of great feedback on it. Actually sold some books, so that was fun. That which wasn't even my intention to go and sell books, but I had some that were available for those that wanted them and so I was happy to do that.

Plus, if you happen to be watching this, and you bought one of those books, and you would like to give me any type of feedback afterward, good or bad or otherwise, I would love to hear it.

I will be happy to provide you with another free gift. I don't know what that will be right off the bat. But I have a handful of things you may be interested in.

So get back to me go you could always go to my website, Brian J pombo.com. And if you're interested in getting a free copy of my book you're welcome to grab this to anybody watching, you get a digital copy, digital free digital copy, if you just want to read it, go check out AmazonProofBook.com.

So the book is all about how big competition is proof and so I gave a talk about it. And I got a lot out of that talk personally. Because every time you can verbalize more about what it is that you do, or verbalize more the thoughts that connect with what you do the ideas, the concepts, you can learn more about it then every bit than everyone else can.

It allows you to become more confident in what it is that you're talking about. It allows you to be challenged a little more because you're putting ideas out there. So you're likely to get feedback that isn't necessarily positive. And that's okay.

But your look, you got to look for that type of thing. Doing any form of public speaking whatsoever cannot hurt your business, it can only help.

Not that you're necessarily looking for a direct transaction right off the bat. But you might be that's a different story. If you're doing public speaking specifically, to sell something, that's a different story.

What I'm saying is doing if you're doing nothing but free public speaking, if you're doing that, and getting a chance to talk about what it is that you do, this is a form of content marketing, it really is you're giving people something that they can use right off the bat, while at the same time introducing them to you your ways of doing things your business, your cause your charity, your church, or whatever it is that you're trying to get out there.

The main idea is if you can practice talking in front of people, one on one, either on a stage or in person, you know, one to many, or one to one, it doesn't matter.

Even doing videos like this, if you have a chance to talk out your ideas to talk out your product, your service, and everything that surrounds it, and all the issues connected to that, from the perspective of who it is that you're talking to.

That's key. That's very important.

If you can talk to them from their perspective, or from what you presume their perspective to be, then you can't lose doing that you'll get better and better and better. I was having a discussion with my friend Diana, earlier tonight.

We were talking about she was discussing wanting to become a better speaker. And then we were kind of throwing back ideas, things that we've heard things that we've known from other people, and how that could help.

And one of the things is just to get out and start doing that this is one of the principles of Toastmasters International, that's a group of people that get together and practice speaking and practice discussing the concepts around pub...

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Coming to you form Niagara Falls!

https://www.youtube.com/watch?v=gkOpyEqQKrU

Transcription

Content Marketing famous places.

Hi, I'm Brian Pombo Welcome back to Brian J. Pombo. Live I'm here at Niagara Falls with my friend Tyler Libby.

Just amazing places are some of those places you hear about your entire life isn't the first time I've ever been here. Some people, you know, you take it for granted if you grow up around it, but it's amazing stuff and video and photographs don't do it justice.

I'm doing content marketing that's associated with a famous place we could put Niagara Falls right in the title there, Sean, and people will be able to see it.

But I'm talking about it from a business perspective is if you're doing content marketing on a regular basis, you want to include celebrities, you want to include celebrity places, famous places, you want to include all those things because it draws the eye and stops people they'll stop just to look at it for that reason.

But hopefully, the people who need to will connect with you. That's all I got for today.

Go check out my, book 9 Ways to Amazon-Proof Your Business. Get a Free copy at AmazonProofBook.com. We'll see you tomorrow.

In the meantime, get out there and let the magic happen.

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Heard of the formula shortage? Brian talks about a terrific video from Joe Stout over at Mt. Capra.

link to vid referenced - https://www.youtube.com/watch?v=swHCi0WHg9U

https://www.youtube.com/watch?v=UuHmd4PvFDo

Transcription

Content Marketing News.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I am here on the road, waiting for a pickup. I'm in Buffalo, New York airport here, I recorded something last night from the airport of lax in Los Angeles that did not turn out. The noise was just a bit too much. So here I am trying it again.

And we are this is Friday the 13th I'm recording this on and where it is also my birthday. So that's interesting. And we've got let's see, there's a great video I want you to watch because it's a great concept of content marketing. I've shown you Joe Stout before Joe Stout runs Mt. Capra, which is a, a goat dairy farm, and produces some wonderful products out there.

He has taken advantage of some news items and one of the things that he's taken advantage of is the fact that there is a shortage of baby formula right now.

He offers a baby formula recipe that uses his products. And that is really fabulous. It's fabulous. I know because we used it for my third son when breastfeeding wasn't an option. And it was it worked great.

He went from being really puny to absolutely thriving. I can't endorse Joe's work more. But if you just look at it from a business perspective, you can take advantage of news items. I mean, this is all obviously a direct relation to what it is that he offers.

But you can do the same thing for something that isn't so direct. Get yourself take a piece of news, use it in your content marketing, and you will get the attention I guarantee it just in a short period of time is his stuff is it appears to be going viral, at least in my community. My wife shared it and a whole bunch of her friends shared it.

So really great stuff. Good job Joe Stout.

Hey, go check out my book, Amazon. It's the, 9 Ways to Amazon-Proof Your Business. You get a free copy and AmazonProofBook.com. That's all I got for today. I'll see you a little bit later, you have a good one.

In the meantime, get out there and let the magic happen.

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Brian is business trip bound. Transcription Solo trip. I’m Brian Pombo, welcome back to Brian J. Pombo Live. Today’s show is going to be really super quick. First off, I want to remind you about my book, 9 Ways to Amazon-Proof Your Business get a free copy at AmazonProofBook.com. I mentioned I think yesterday that […]

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Some thoughts on self development and mindset. Transcription Accurate thinking. Hi, I’m Brian Pombo. Welcome back to Brian J Pombo. Live. Napoleon Hill is a very famous writer from way, way back in the day, wrote, Think and Grow Rich and a whole lot of other classic early books in the field of self-development. One […]

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Brian talks about a segment on “image branding” from Clint Arthur’s book, 21 Performance Secrets of Donald Trump. Transcription Content Marketing costumes. Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live. I want to tell you about something that I was reminded of when I was going back and looking through a book […]

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Brian talks about doing three years of daily content for Brian J. Pombo Live. Transcription Three years down. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Check this out here. This is my first video as part of this series, okay, I had a few other videos that are still out there, […]

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Thoughts on leaving a legacy after actor Mike Haggerty recently passed away. Transcription What’s your legacy? Hi, I’m Brian Pombo. Welcome back to Brian J Pombo. Live. This Here’s Mike Haggerty is an actor that just passed away. I believe he was 67. If you’re a fan of television and movies, you’ve probably seen him […]

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Thoughts on nutrition and diet to help you stay at your best. Transcription Checklist for feeling good. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I was having a conversation with my friend Patrick earlier today. And he was discussing some of the health issues that he was having and the type […]

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Get over yourself, NOW! 🙂 Transcription No one cares about you. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I don’t mean to bring you down but it’s the truth. And it’s something that we all need to wake up to and remind ourselves over and over and over again. That’s that […]

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Thoughts on goal setting from an upcoming podcast conversation Brian had with a local he met from the Grants Pass Chamber of Commerce. Find more local conversations here – grantspassvip.com Transcription When goals won’t work. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Like seeing you again, it’s fun. I love being […]

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Brian talks about what’s going on with the Supreme Court and Abortion. Transcription Abortion overturned. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I saw some news stories just tonight, saying that we could find out very soon due to a leak at the Supreme Court that Roe v Wade may be […]

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Thoughts on helping others by helping yourself first. Transcription Self Reliance quote by Gary Keller. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Tonight is going to be a quick one for you. I just wanted to put out this quote that I saw and it was probably the most simplified way […]

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Look at headlines and a recent headline in regards to McDonald’s. Transcription Want attention? Watch the headlines. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Headlines are funny thing, headlines they exist in all forms out there. Okay. And so whether you’re talking about videos on YouTube, whether you’re talking about links […]

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Thoughts on documenting your work. Transcription Documenting and content marketing. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I wanted to talk a little bit about what this meant here, this my Facebook friend, what he posted earlier today. The post basically gets to the point of winning when it comes to […]

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A look at current events going on with Trump and Elon’s social platforms. Transcription Trump’s Truth versus Musk’s Twitter. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I’m using this time to really explain something that isn’t being explained that clearly and at least it’s not being heard by a lot of […]

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Look at another way to get your ideal targets attention via the mail. Transcription One way to reach a specific person. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I wanted to talk a little bit about how you would go about reaching a specific person, I was having a conversation with […]

The post One Way To Reach A Specific Person ✉️ (FedEx, UPS Mailers) first appeared on BrianJPombo.com.

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Thoughts on keeping your priorities in order. Transcription Watch your priorities. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I just saw this article about YouTuber that crashed his plane trying to get some views. This is one of those issues where priorities really make a big difference. I’m a Business Investor, […]

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Value of patience. Transcription Wait for the answer. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I’m a Business investor, we talk on this show about things that affect business people. So whether you own a business, whether you are the executive and in charge of a business, we like to see […]

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Brian gives a mail review on a recent piece of mail he received from DIRECTV. Transcription DirectV, sneaky mail review. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Forgive my messy hair I didn’t quite do anything with right came on with you. But I want to talk a little bit about […]

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Thoughts on the importance of not getting too “caught up” with guru’s. Transcription Experts are people too. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. One of the things that you’re seeing right now around the world is questioning and worshipping at the same time expertise in all its forms. In terms […]

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Brian shares a recent experience he had at his local chamber of commerce meeting. Podcast with Candy Morasch – https://grantspassvip.com/candy-morasch-once-upon-a-horse/ Transcription Testimonials are very important. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Every night, nearly every night, I will promote my book, 9 Ways to Amazon-Proof Your Business. It’s just because […]

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Brian talks about Elon Musk’s involvement in Twitter. Transcription Musk invades Twitter. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Elon Musk has moved forward in his pursuit of acquiring Twitter, looking at kind of a hostile takeover of the company, especially since he first purchased made a large purchase of 9% […]

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New ruling on mask mandates on airplanes. Transcription Mask mandate over? H, I’m Brian Pombo, welcome back to Brian J. Pombo Live. This is the just news that just broke and that is that, the federal judge has struck down the mask the federal mask mandate for travel, one of the last remaining pieces of […]

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Happy Easter! Transcription Easter reflections. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. What does Easter have anything to do with business, we talk a lot about business concepts here, perspectives of being a business owner of being a person who’s in charge of some type of business here or there. So […]

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Brian talks about trying out interval training as he looks to increase his workouts. link – https://youtu.be/cUINHbh2HkY Transcription Phil Campbell, HIIT and Sprint 8. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. This is a very interesting episode. And I’m sure I’ll have people watching that wouldn’t normally watch. So I want […]

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Day one of Brian’s trip down to California for Easter with his family. Transcription If you aren’t your brain. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I’m here in California having to speak a little quieter because other people were sleeping in this house. But I had a nice long trip […]

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Thoughts on traveling with family and exercise for better health. Transcription Best mood-altering activity. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. When I’m talking best mood-altering activity, I mean, a person could take that a whole lot of different ways. What I’m talking about is something to keep your mood up […]

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Thoughts on diet, nutrition and exercise for better health. Transcription Trick yourself skinny. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I’m going to reveal a secret of mine that isn’t that big of a secret. It isn’t something you haven’t heard before, but maybe you need to hear it again. Because […]

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Find yourself frustrated by not hitting those goals from the start of the year? If yes, then listen in to today’s video! Transcription Stop spinning in circles. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I’m a Business Investor and I work with a number of different businesses that I usually end […]

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The difference on how we respect things that are paid for, rather than given to us for free. Transcription The problem with free education. H, I’m Brian Pombo, welcome back to Brian J. Pombo Live. I’m not going to get political or philosophical with you on this question. But it’s an idea that can affect […]

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Are you ready to pivot if necessary in your business as inflation rises? Transcription Inflation worries. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. For those you who are just listening in and not watching, I have a news article talking about how Walmart is raising the pay for their truck drivers […]

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A review on Mike Capuzzi’s book about how to create a one hundred page book. 100-page book, book review. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I have in my hands the 100-page book. This is a concept developed by Mike Kaposi that he talks about in this book, which is […]

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Helpful tips for those of you looking to create video content marketing. Transcription Three Video Content Tips. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. If you notice, we’re a little bit shaky today. And one of my tips has to do with the fact that I left my tripod out in […]

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How MyPillow’s Mike Lindell has used personality marketing and controversial political views to help drive sales. Transcription Product review My Pillow Giza Dream Sheets. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Now, I’m not endorsing anything that Mike Lindell does, says, or sells. I’m here to talk specifically about how he […]

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Using villain’s to help support you in business. Transcription Who is your villain? Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I’ve got Bill Gates and Jeff Bezos here because these are very common villains in different worlds, okay. Right now, you could say, anti-vaccine places. Bill Gates is a villain very […]

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Brian mentions an I Love Marketing Podcast Episode in which Dean Jackson talks about being a focus finder. show here – https://ilovemarketing.com/focus-finder-take-control-of-your-time-and-improve-productivity/ Transcription Dean Jackson’s focus finder. Hi I’m Brian Pombo welcome back to Brian J Pombo Live. Dean Jackson is a very popular very, very smart marketer, and has put out loads of podcasts, […]

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Brian talks about the importance of numbers, as he helps a friend sell their business. Transcription Why do the numbers matter in business? Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. If you own a business, if you run a business, if you are the main person in charge, one of the […]

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When it comes to how humans function, have things really changed over the ages? Transcription Humans don’t change. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Today I want to talk about a principle that is fundamental to really all businesses and specifically to business communications, business marketing. It has to do […]

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The value of working while being uncomfortable. Transcription Stuck, comfort, corollary. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I love talking about the psychology behind what makes us do things or not do things because it seems to be a big piece of my life up until now. It seems to […]

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Is anyone truly self-reliant or a we all dependent on others, to some degree? Transcription The opposite of self-reliance. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I believe we started in 2019. I started doing this show, excuse me, if I’m awful my dates just off the top of my head, […]

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What’s so bad about G.I. Jane anyway? Transcription Will Smith slap and your business? Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Okay, so at the Oscars, Will Smith slapped Chris Rock. What does this have anything to do with business? While we talk about business concepts here, this is one of […]

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Brian talks about the power of having a personality that people identify with your company. Transcription Be something versus be someone. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I had this quote from Coco Chanel. For those of you who can’t see the screen, I’m going to put this out there, […]

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Thoughts on setting proper expectations to your consumers on when to expect your content to go live. Transcription Manage expectations in content marketing. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. We talk a lot about content marketing here. Content marketing is that type of marketing where you’re looking to get attention […]

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Why consistent content marketing is a great tool to remind others that you and your services exist. Transcription Content marketing is a great reminder. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I get this all the time. But the more active I am, the more out there I am and the […]

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How Brian uses the Dan Sullivan question to help others envision success for their business. Transcription Begin with the end in mind. So you had to do the beginning and then you got to think of the end before you can do the beginning is. I’m Brian Pombo, welcome back to Brian J. Pombo Live. […]

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Brian gives us a mail review from a mailer by Renewals by Andersen. Transcription Catching your customers eyes. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I want to talk about a piece of mail I got today. So we’ve been talking about like deep things lately on our little conversations, our […]

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Good enough is good enough. The value of not waiting for things to be perfect before getting started with something you want to do. Transcription The final step in marketing research? I’m Brian Pombo, welcome back to Brian J. Pombo Live. Some people ask me why I use punctuation when I introduce the show? To […]

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Thoughts on what may be holding you back from achieving success. Transcription Are you blocking magic in your life? Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I came up with this one because every day I am in the show by saying, you got to get out there and let the […]

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Brian talks about Bible verse Matthew 7:7-8 and the power of belief. Transcription Attitude is the foundation. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. We talk a lot here about business I’m business investor. And we talk about the principles behind business the strategies and the tactics. Today I want to […]

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Brian talks about the attention a local barbershop (G St. Barber Co.) received from offering free haircuts to those looking for work. link to article – https://www.kdrv.com/community/free-haircuts-for-those-in-need/article_2a1c3528-a654-11ec-a5f9-e30b527f5a1d.html Transcription Business hacks for chaotic times. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Check out this article I found. I also found a video […]

The post Business Hacks For Chaotic Times 💈💼 (G St. Barber Co. in Grants Pass) first appeared on BrianJPombo.com.

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A look at using collector’s items in your marketing with an example piece from Zen Master of the Internet, Matt Furey. Transcription Collector’s items, as marketing. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Today I’ve got this is a pack, this is from 2007, is what it says on it. And […]

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Brian talks about how one picture stirred up a reaction from a recent campaign. Transcription Know your audience’s hot button. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I wanted to tell you about this thing here. This is an image that my friend posted on Facebook with a little description of […]

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Brian gives 3 tips for you to consider if your thinking about creating ongoing content marketing. Transcription Three tips for content marketing videos. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I want to talk a little bit about content marketing videos and three things. Really, are there three steps that you […]

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Brian talks a section in Eugene Schwartz’s classic, Breakthrough Advertising in regards to building believability and trust in your copy. Transcription How to transfer trust in marketing. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Where I get into the nice down and dirty psychology of marketing tonight. There are very few […]

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What happens when Post comes out with a Mrs. Butterworth’s Fruity Pebbles flavor? Transcription Dumbest product ever? Hi, this is Brian Pombo, welcome back to Brian J. Pombo Live. I want to talk about this, and if you happen to be listening to this and not watching, I have up on the screen. This was […]

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Brian talks about a quote he saw while driving around town. Transcription Expect nothing, appreciate everything. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I saw this quote, when I was driving down the street. There’s a local, I believe it’s an insurance company. Now I got to look it up, I […]

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Understanding how business works. Transcription Patience for non business owners. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I’m saying, if you’re a business owner, if you’re an executive, one of the people that’s in charge of a business, you have to have patience. If people do not own a business, have […]

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Brian gives a review for the InShot App, which he uses for these daily videos every night. Transcription InShot App Review for video podcast editing. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Let’s talk about the InShot App. Okay, this is an app that I’ve been using for well over a […]

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Do you have an issue finishing books? Transcription Do you finish books? I’m Brian Pombo, welcome back to Brian J. Pombo Live. Today is an unusual type of episode, I oftentimes will come up with an idea I wanted to get out there. This is one, it’s more personal and definitely more selfish. I have […]

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Brian talks about the legend Alexander Graham Bell. Transcription Alexander Graham Bell de technology and business. Hi Brian Pombo, welcome back to Brian J. Pombo Live. Alexander Graham Bell, I’m not sure if they talk about him in school anymore. But he was always one of my heroes, because he was the guy that came […]

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Brian shares an interesting mailer he got from AAA for Life Insurance. Transcription Official looking, sneaky, direct mail. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. We like to talk about tactics, strategies and principles that can help you in your business. So much of the time I’ve been focusing on principles, […]

The post Official Looking, Sneaky, Direct Mail 📫 (AAA Life Insurance) first appeared on BrianJPombo.com.

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Brian shares how one Facebook post has helped make a huge difference for his wife’s family that is fleeing from Kyiv. Transcription 1 social media post. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Today I wanted to discuss this is a story I’ve been telling a lot of my other friends. […]

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A few tips to consider when thinking about switching up your advertising. Transcription Bored with your advertising. Hi I’m Brian Pombo, welcome back to Brian J Pombo. Live. I’m hoping my friend won’t mind me discussing what we talked about earlier tonight, if you do just reach out to be a let me know, okay. […]

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Brian reflects on the past three years of doing this podcast as we hit episode 1,000. Transcription 1,000 video podcasts. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. This is the 1,000th episode. And it kind of snuck up on me, it’s been a while. This is counting from when I first […]

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As updates from family and friends come in from Ukraine, Brian has an important message about self control. Transcription Quit falling for the control illusion. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I’m a Business investor. And one of the things that I find myself doing a lot is discussing things […]

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Value of being yourself when communicating your message. Transcription Another writing tip, get real. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I’m still here in Seaside Oregon, having a great time. As a business investor, I’ve kind of built a life where I can have a little bit of lease a […]

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Brian talks about a tip on writing he learned from Gary Halbert’s teachings. Transcription Email and social media writing tip. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Got a real quick one for you today. I’m kind of at a distance here. I’m out in Seaside Oregon, just visiting, I’ve never […]

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Brian talks about the power of reversing victimhood. Transcription Reversing victimhood. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I’m a Business Investor, and we have a lot of talks here about business. Both the idea of being a business owner, and also being executives, just the kind of the people who […]

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Brian talks about how different TV networks put their spin on what’s going in Ukraine. Transcription Is propaganda marketing. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. This is a very interesting time to be doing any type of media whatsoever. Because when there is when there are world events that kind […]

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Brian shares his long-term hangup with care too much about what others think of him. Transcription Caring too much about others thoughts. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. We’ve had some weird episodes lately. This is another one. So this is a conflict, this is confession time, okay, I’m going […]

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Brian chats about what’s going on in Ukraine and the value of preparedness. Transcription Russia Invades Ukraine and your business. Welcome back to Brian J. Pombo. Live. I’m Brian Pombo, this is a very interesting story because it hits home a little bit. I’ve mentioned before, my wife, Kate was born in Ukraine, and still […]

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Brian comments on a article written by Heather Campbell from Search Engine Journal. Transcription Content Marketing for big companies. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I’m a Business Investor we talk business from the perspective of business owners and executives, people in charge, and I came across this article, I’ve […]

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Brian talks about the tweaks Instagram’s made to their time limit options. Transcription Instagram time limits, and your business. Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live. Today we’re going to talk about the recent news. If you haven’t heard about it, what happened is that Instagram has come out. And well, […]

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When preparation meets opportunity. Transcription How to find opportunity. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I apologize for the all those of you who are watching, you may notice my red eyes. It actually occurred because we have these regulations. In Josephine County, I’m in Josephine County of Oregon. And […]

The post How To Find Opportunity 📚🎙️ (Zig Ziglar Quote) first appeared on BrianJPombo.com.

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Finding inspiration from a quote by Pablo Picasso. Transcription How to Find inspiration. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Where the things that a lot of us look for, as business owners and executives, we look for inspiration on what the next move will be or how to come out […]

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Why greed can play a factor into success with upselling. Transcription The greed factor in selling. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Today I got to see the greed factor in motion I call it the greed factor, I made that up. It’s just the idea you probably heard about […]

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Brian talks about current events happening out i Ottawa between government and the Freedom Convoy. Transcription Trudeau, the truckers, and you. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. I wanted to talk a little bit about the Canadian freedom convoy thing that’s going on, just real quick because it does play […]

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How can content marketing help your overall skills? Transcription Content marketing for personal development? Hi I’m Brian Pombo, welcome back to Brian J. Pombo. Live. We talk a lot about content marketing and how you can use it to increase your business, to increase your exposure, to build your personal celebrity, and so forth. I […]

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Brian talks about the value of being Relationship Reliant in business and in life. Transcription Do I have to meet new people? Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. One of the things that’s become more and more apparent to me over time, is this concept of being relationship reliant. This […]

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Thinking about connecting with Brian? Reach out at the link below. link – https://brianjpombo.com/touch-base/ Transcription Want to touch base? Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. This is one of the most cliche moments I have. So one of the things, and it’s funny because I interviewed Ari Galloper. And he […]

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Thinking about starting a business? Reach out and talk with Brian at the link below. link – https://brianjpombo.com/start-my-business/ Transcription Start Your Business. Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live. So there are these different sections of my website and there are three main sections, which is kind of how I get […]

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Want to expand your business? Reach out and talk with Brian at the link below. link – http://brianjpombo.com/grow-my-business/ Transcription Grow Your Business. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. There’s some areas that I wanted to cover from this commentary that I got earlier last week. I wanted to get to […]

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Brian responds to a comment from an old video he made a few years back.

video – https://www.youtube.com/watch?v=HbtNCXVU2Ko

Transcription How to be the boss when you’re not the boss.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I’m responding to a multiple, it was kind of a multi layered comment from a video I did two years ago, March 4 of 2020, having to do with social anxiety, and networking.

And one of the comments had to do with the fact that they weren’t the boss, they weren’t the person in charge.

They had difficulty taking charge, they had difficulty taking that next step.

At least, that’s how I took the comment and so I’m going to respond to that idea. Because it was a really common thing, especially early on.

When I would go to networking events, I represented a state representative.

I would go to networking events and find it really awkward because I wasn’t in charge. I couldn’t really promise anything. So where do you go from for some from something like that? Well, you got to take it back to your position.

So whatever position you’re in, even if you’re not the boss, the boss, per se, you have to find out what you are responsible for. What is your position, what because you are the boss of something, whether you know it or not.

If you’re not, you need to find out what that is, you need to find out what you’re responsible for. If you’re in a job, you just you have to, you have to outline that as best as possible.

Sometimes, you can get yourself into a position where they don’t want to do that.

They don’t want you to be necessarily specifically responsible, if you’re in a government position. That’s a common area where people just don’t, they don’t want to, they don’t want the responsibility of giving you responsibility.

This can happen in this gonna happen in larger corporations. These are those types of situations that you should eventually, if you’re craving being in charge, then you need to find either a way to work within that system or you need to spit yourself out.

You need to find your own thing you need to go out and start something on the side, give yourself is, this is the funny thing is you can make yourself boss any day you want.

You don’t even have to quit your job or anything else. If you go and start a business on the side. Nobody can stop you from doing that.

Okay, you may have local regulations in terms of you know, licenses and so forth, you may have a business license that you have to fill out, you may have to register your business name it all depends on where you’re at what country you’re in the circumstances could be easier or less easy.

But in general, it’s not that difficult to a business is an idea. And all you have to do is put yourself out there and say this is what I’m doing.

And poof, you’ve got a business.

These are this is not a super complicated idea. So you can make yourself boss within employment. Another side thing you can do within the employment and is look at the possibility of becoming a contractor versus a direct employee.

This literally makes you at least in America allows you to set yourself up as a sole proprietorship.

Don’t listen to me in terms of taxing, okay, go and talk to a professional in terms of the official ideas. But you can you you can, in theory set yourself up as a sole proprietorship and therefore you are the boss of what you’re doing.

Now you may still be you’re providing a service and everything else but you’re doing in a different way.

You have that autonomy, to be able to say this is what I’m about this is what my business is about. This is what I provide or can provide to others.

It’s another way of declaring yourself a boss, while still holding on to the security of some type of employment, so to speak.

So there’s a lot of different ways to go about doing this within the system, kind of within the system and completely outside of the system, to where you can be the boss even though you currently are not the boss, you need to find what that is for you.

Go and try it.

And don’t expect that you’re going to like it the first time because you may not you may find certain areas in there that you you have no interest in being there. But you have to move on with your life and you have to start trying out these different styles, because you’ll never know until you get out there and try it and take responsibility for your life one way or the other.

I don’t care if you’re employee, I don’t care if you’re the owner of a multimillion dollar corporation. The main thing is, is to get out there, start trying start moving on.

If you’re already the boss, encourage other people to be the boss in their own life. That type of independence, that type of self reliance is really what I’m all about. I think more and more people need to need to try those things out.

So that they can they, at least at the very worst case scenario, if they don’t like it, they can always go back. You see, that’s the thing that none of this stuff is permanent.

In this in the same in, you’ve given yourself a chance to see things through somebody else’s eyes, and understand that. Not every position is for everybody. You got to find what fits you. So hopefully, that’s helpful.

I’m going to talk about some other ideas that got brought up in the comments over there on tomorrow’s episode, but in the meantime, hey, go check out my book, 9 Ways to Amazon-Proof Your Business.

This is all about how to design a strategy, especially if you’re starting from scratch. This is a great place to start designing a long-term strategy for how you’re gonna stand out how are you going to make yourself different from the behemoths out there that are already running things.

How are you going to make yourself different?

There are ways to do it. I talked about it in this book, 9 Ways to Amazon-Proof Your Business. You go get yourself a hardback copy, or you can get a download a free copy at AmazonProofBook.com. That’s all we got for tonight.

We’ll see you tomorrow.

In the meantime, get out there and let the magic happen.

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Thoughts on getting yourself back in motion and in the swing of things after a layoff.

Transcription Do something dumb.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m coming out of this Omicron stuff for whatever it is in the air, and it’s a slow progression out of it because I still have a little bit of a scratchy throat.

Other than that, I feel fine.

Still a little bit tired here and there too, which is a weird, a weird sensation for me, I’m not usually that rundown, but coming out of it.

At the same time that I’m coming out of it, I noticed that there’s a lot of people that are kind of in their first initial dip off of the new year.

Everyone gets kind of gets the ball rolling to get out there and meet the new year and they’ve got their, you know, all their goals and everything else set.

It’s the first you know, we’re at least at the time of this recording, which is in early February. We’re at a point where it’s like, at that point where a lot of people haven’t been able to hit their goals, where they’re kind of at a low point.

And it’s like, oh, now what he and I wasn’t able to do what I wanted to do type of thing. And they’re not on track.

It’s tough to get back on track, it’s tough to get things moving. And sometimes the simplest thing to do is just something backing away from the initial goal and just getting out there doing something stupid.

Just doing something silly and just doing something just do anything. Just to get in the moment of the movement of doing again.

I was taking a look at this book. This is one I’ve brought up a few times here, keep going by Austin Kleon. And in his chapter on, Forget The Noun Do The Verb, he’s got a pretty good quote here is from Sala wit, he said you must practice being stupid, dumb, unthinking, empty. Try that, then you will be able to do try to do some bad work.

The worst thing that can that the worst thing you can think of and see what happens. But mainly relax and let everything go to hell.

You’re not responsible for the world, you’re only responsible for your work.

So do it and it’s just something to that about, just let it fly.

Just get out there and just get back into motion, wherever you’re at if you just need to keep going. Because like as title says, get out there, just start moving. And don’t get caught up in doing something exactly right.

Or perfectly, or hitting the entire major goal.

Just start the process.

If you start the process, I think you’ll be happy with the results in the long run.

First, it takes the doing and the energy of doing. It’s an interesting concept.

It’s so subtle and so simple, but it’s one of those things that can still escape us from time to time when we get off our path.

The only way to get back on isn’t to be super strong, but to ease yourself back into the process. So hopefully that’s helpful.

Go check out my book, 9 Ways to Amazon-Proof Your Business. Especially if you’re a business owner or executive that’s looking to build on a long-term strategy for where you’re going.

So that you actually feel like you’re going somewhere productive.

9 Ways to Amazon-Proof Your Business you get a free copy at AmazonProofBook.com It’s all I have for today.

You have a good day and we’ll be back tomorrow.

In the meantime, get out there and let the magic happen.

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Just how important is the name of your business anyway?

Transcription Do business names matter?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

For those of you listening, I have on the screen here a picture of the head of Facebook, when he introduced the new name for the entire company as being Meta. And instead it says Feta.

It’s a play off of words but it also brings up the idea of how silly and how outrageous people were getting over this name.

Whether it was a good name or a bad name, whether it meant the beginning of something completely new, or the end, as we know it of Facebook.

It’s an interesting concept but it brings me back, it’s a thing that I get pulled into a conversation I get pulled into, especially with people starting new companies, where they really spend all a lot of time on the name.

A name can be important, but not for the same reasons that you probably think many times the name is they people go after a name that has a uniqueness or a goofiness to it, or I remember in the late 90s and early 2000s when everyone was trying to emulate Yahoo, and all these companies that had come out with these, these names that were not traditional.

Remember when Google came out, that was a very nontraditional name, but it was very instyle for them. It’s like, just come out with something wacky and goofy and something that’s memorable.

But it’s also spelled funny, you know, and I don’t see the value. Honestly, I think what Google brought to the table and the reason why Google Yahoo, in the long run when it came to the search engine game, it’s because they had a better product. Plain and simple.

People went to Google because Google had a better product, and they to this day has the best search engine available in terms of just pure search, pure search going to where you want to go now there are people that are coming out with some pretty good search engines now.

Ones that are based on different algorithms that and not as in some that aren’t as political and aren’t, as, you know, maybe aren’t as advertising heavy and things of that sort. So there’s a there’s a lot of options out there.

Now, I don’t want to make this a conversation about search engines. But the search engine battle really shows you how names don’t really matter.

They matter in a sense that here’s one sense they do matter. They matter in a sense, in areas where if you are trying to get a point across about what it is that you bring to the table that unique your unique selling proposition. If you can find a way to tie that into your name, then you’ve crossed a huge hurdle that most people take forever to get through.

That is making it very clear about what it is that you offer right off the bat if you can do that with a name. That is the best use of a name I’ve ever seen.

There are a lot of examples out there and you could think of well even something like Kentucky Fried Chicken. It very simple straightforward said what it is to this day, it’s still pretty much means the same thing.

Even though it means something more because it’s going beyond just that original recipe and it’s something much bigger, which is why they switched it to KFC and so forth, I imagine. But the name said it, it said what it was you either wanted it or you didn’t want it and you can move on.

Those type of names I think is the most powerful, those names that really just say what they are. Those are great. You can always come up with something funky you can always come up with something unique.

Nowadays unique is necessary because you got to make sure you can get the domain name and get a trademark and everything based on it. But besides that, don’t obsess about the darn name. Whether metal works doesn’t work.

How that ties into the metaverse and everything else, I don’t think it’s going to be based on the name. I think that is going to work or not work based on the solidness of the idea, especially when you have a company as large as Facebook, coming out with it, I mean, it is, it’s either going to fly or it isn’t going to fly.

There are just no two ways about it and the name is not going to make or break any company. Unless, and I’ll tell you how you could do a name wrong. If you come up with a name that’s difficult to remember and spell.

If you do that, then you could definitely say that the name is a really bad thing to your company. Other than that, don’t sweat it. And here’s the secret.

You can always change it in the future, you know that, that you don’t like to say that, but it’s true. You can change your name.

So don’t freak out about especially if you’re just starting out, which like I said, I’ve worked with quite a few startups.

I highly suggest just grab something run with that. You could always change it later. So that’s all I got for tonight.

Go check out my book, 9 Ways to Amazon-Proof Your Business if you’re looking to overcome competitive forces in whatever industry you’re in.

That’s why I wrote this book, 9 Ways to Amazon-Proof Your Business. It’s to make it Amazon-Proof and everything proof to where you don’t really have competition. You can get a free copy at AmazonProofBook.com.

That’s all I have for tonight. You have a good one. We’ll be back tomorrow night.

In the meantime, get out there and let the magic happen.

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Just how valuable are books to your business education anyway?

Transcription Books necessary for business growth.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I talk a lot about books that I like, ones that I’ve run into through the years ones that I’ve reread over again. And I do that a lot on this channel.

But it’s done with a rather assumptive attitude as if you already know why books are a good thing to have when it comes to business success.

Are they necessary?

Absolutely not.

I mean, there are a lot of people that have been successful in business through the years that have not, and have not been the voracious readers and have flaunted the fact that they don’t read much when it comes to books or success books or what have you.

That’s all fine and good.

What I found though, across the board, is that if a person is is not achieving the successes that they’re looking for or would like to go to another level. Books help to take you to that next step, because it just helps you to change your mindset to be able to do what you got to do.

Sometimes you just got to hear someone who’s already been through it, you know, or hear of people that have already been through it.

So whether you’re reading a biography or an autobiography, those are two of the most, the best places to go to, to find people that you relate with.

To see what they did to get from point A to point B. These are all very useful.

Now, most of the people I talk to, on this podcast on these videos and audios is are people who are already successful to some extent or another.

I want to talk to you also here and not just make this just for people who are searching for business success, but people who have already achieved some success.

That there’s two things I recommend doing.

Number one, even if you are not, if you have never been a reader and have achieved success, I’m going to recommend that you also spend some time to look for material that’s helpful, not just to you, but to other people.

You see, no matter what you’ve probably have employees, or you have people that you work with, you may have vendors, partners, or may have partners in the future.

You’re gonna find people that don’t naturally think the way you think now that could be the way you were raised, or the way you were raised, you know, you may have been isolated to a lot of the stinking thinking that a whole lot of us grow up with.

If that case, you have to realize that most people just don’t think the way you do naturally. And that’s okay.

It doesn’t mean that it’s impossible for them to think any better, it is possible for them to think better, it is possible for them to drop a whole lot of the mythology that most of us walk around with in our heads, that just isn’t true.

That holds us back in life.

I’m not just talking success but successes, it’s a great example of where you can see this happening of how people shoot themselves in the foot over and over again, with just stupid ideas that they grew up with in their heads.

That’s a great importance of books I’m holding here, this is the I’ve shown this to you before this is the unedited 1937 text of Think & Grow Rich, you can get these out there now. I think I got this off Amazon or something and they’ve got a couple different versions.

They also have a hardback version, I believe the same one and it and I wish I would have gotten that one, I have some friends that have gotten the other one. I’m currently part of a book club.

Now there’s an older book, lots of especially this version of it lots of politically incorrect terminology and everything else in the thought patterns and ideas, cultural ideas from that time which are obsolete, but the principles in the book are very much something that you need to consider whether you agree with them or disagree with them.

There’s something you ought to challenge yourself with and ask yourself whether you’ve used these to be able to be successful, or whether you know other people who have or whether you think somebody who doesn’t have these principles in their life could get use out of them.

The only way you’re going to know that is by reading the darn book or by picking up an audiobook copy of it or whatever else but you’ve got to you got to familiarize yourself with these ideas.

Because you can help other people and by helping other people you’ll be helping yourself because you won’t you can surround yourself with smarter people just by taking the people you’re surrounded with and helping bring them up a little bit.

And that’s not an elitist concept but it is it is something that everybody could use more of. And people could use encouragement to be able to think better. That this is one of those books that is still controversial to this day.

There’s still ideas in here that I don’t fully wrap my mind around, especially the way that it’s presented in the in this book, it’s a he’s a, he uses Napoleon Hill uses very flowery language and everything else.

It’s not that accessible but it’s not so backwards, that it’s unimaginable.

So it’s worth challenging yourself. If nothing else, that you get some of these classics and you read them, they’re inexpensive.

Now, in many cases, you could find this stuff free online, because a lot of these I mean, there’s still debate over it.

But a lot of the stuff that the trademarks and so forth have ran out on. So it’s worth checking out. I’m in a book club currently where we are reading one chapter at a time, over a two week period. Daily.

The idea is that you read the chapter every single day for two weeks on in and we talk about our on a weekly basis, we get together on a zoom call and talk about this.

Doing that type of thing can also encourage you because you, you get to hear how other people see it, you get to be open about the things that you don’t understand.

It’s really a useful tool, if you can find people that are doing this online, it’s worth looking into books matter because they hold a lot of these ideas and put it out in a very systematic way. So that it can be digested easily.

Now, there’s other other ways to be able to take in information, but there’s just something about taking it in through the eyes. That’s extremely useful.

Like I said, if you don’t have that option, you could listen to an audio book or what have you and you can still get something out of it.

But repetition and really digging into something and is a lot of fun, as long as you don’t take it too seriously.

You try to apply the principles back to your life as quickly as possible so that you could see whether it works or whether it doesn’t work or whether it’s a bunch of hooey.

So hopefully that’s helpful to you. That that’s one of the things that I highly recommend that even if it’s not for you, think about it for those around you.

Maybe you have children, grandchildren, nieces, nephews, other people you work with that you can pass on a little bit of wisdom doesn’t need to be yours.

So I’ll be back tomorrow night, go check out my book, a little tiny piece of wisdom. While I hope it’s wisdom that had I put together a little over a couple of years now.

9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com. We’ll be back here tomorrow night.

In the meantime, get out there and let the magic happen.

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Ahh, people and opinions.

Transcription Whoopi, Joe and celebrity.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m going to take two characters out of today’s headlines. Those you watching in modern day you won’t be tough to know what’s going on with Whoopi Goldberg and Joe Rogan.

If you’re watching or listening to this anytime later, though, you may have to be reminded that what’s going on right now is Whoopi Goldberg is on The View on TV.

She set a line about Holocaust say that it wasn’t a racist situation.

And like went back and forth on it and embarrassed herself.

Then Joe Rogan has had many people on his show questioning the mainstream viewpoint being promoted out there regarding COVID-19.

Because of that, he’s gotten a lot of flack from numerous people like all that all the famous people that are out there, saying they want him off of the streaming services.

So what’s the same, what’s the same between these two people?

Well they’ve both been doing something that that they either are or not embarrassed about. But here’s the thing about being a celebrity.

This is how it ties back into your business, or whoever’s handling your content marketing specifically. Because with content marketing, you have to realize if you’re putting enough information out there, you’re going to say something that’s embarrassing, you’re going to say something that is going to upset somebody.

I mean, I just guarantee I don’t care how careful you are whatsoever, you will do something that will upset somebody, it’s just a guarantee, there’s no way around it.

There’s no way to be so politically correct, that you are not going to upset somebody. And when that happens, people will call for you being taken off, or taken out of whatever scenario you’re in.

Maybe taking off as a sponsor, if you’re if you’re sponsoring anything, these things are going to happen and you have to realize it’s that it’s going to happen.

It doesn’t matter whether you’re Whoopi Goldberg or whether you’re Joe Rogan, does matter how famous you are. It’s not just because they’re famous, that they’re getting flack.

You will always get flack, you will always say something stupid, or something you really believe in but but that not everybody else does. These things are going to happen as long as you’re out there being yourself or you’re putting out content on a regular basis that somebody is out being themselves.

So I talk about this all in my book, in chapter four, on being somebody, this concept of using limited celebrity, to be able to promote business is a really major deal.

It doesn’t mean you are a celebrity to start with.

It means that through the power of content marketing, you become a celebrity to at least a small group of people. So go check that out.

Go check out my book, 9 Ways to Amazon-Proof Your Business.

You can get a free copy, if you just want to download one, AmazonProofBook.com.

And that’s all I got for tonight.

Be careful. Don’t get offended by by anybody. It just pulls you down but see the activity that’s going on out there in the headlines and realize it’s completely predictable.

It’s nothing to get freaked out over. So hang in there. We’ll see you tomorrow.

In the meantime, get out there and let the magic happen.

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Thoughts on events and content marketing.

Transcription Why Groundhog Day matters.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

This was an interesting year for Groundhog Day, I apologize for my scratchy throat still just on the tail end of overcoming something in the air.

Groundhog Days interesting.

And it’s one of those things that kind of comes and goes, and you don’t pay too much attention to it, everyone’s reminded of the movie, and how wonderful that movie is.

It is an awesome movie, it’s one of those that you can rewatch over and over again, and always get something different out of it as many layers, which at the time it was just another Goofy, Goofy Movie.

But it really does have a lot to it there and very interesting movie very good comparison to real life.

But I don’t want to dwell too, too deep on that right now let’s talk about Groundhog Day as an institution, which is it’s an interesting thing because it came from way back in the past all of them if you look at the origins of Groundhog Day, you’re talking about pre-most, modern-day religion.

Really these very crazy, very odd traditions from back in, you know, proto European times, and it and that’s where it comes from. It doesn’t have this huge, you know, the tradition here in America except for in very specific parts.

It’s from this past time period that said that it was actually in Europe, it was I believe it was a hedgehog that they used as opposed to a groundhog.

Groundhogs are more of the, you know, North American version.

You’ve got this time in which an animal is supposedly telling you what the weather is going to be like, right? I mean, that’s, that’s the gist of it.

And here’s another funny thing.

I don’t think I really noticed until this year, there isn’t an official Groundhogs Day. That’s why yesterday a whole bunch of people were wishing each other happy Groundhogs Day.

If you type it into Google Groundhog’s Day is on Saturday. And it depends on the home where you’re at, you know, there’s different towns have their own groundhog.

So there’s not just one groundhog that Punxsutawney Phil is kind of famous for being the groundhog and was the one they used in Groundhog Day the movie but it’s not the only groundhog that in just recently there was news this year that one of the other groundhogs died.

They’re not having Groundhog’s Day in this one town that they normally have it in another crazy thing.

But I’ll tell you what’s interesting about Groundhog’s Day, it really points and what it has to do with you and your business and really comes back to content marketing.

It shows you how silly holidays are.

I mean, there’s just seriously most holidays.

Most holidays are the silliest goofiest thing ever and we name a holiday after basically anyone who’s famous whatsoever. We have a holiday dedicated at least one holiday, in some cases, people died in a horrible sit scenario.

We celebrate their birthday and their death day. You know, they’re just these crazy things. We just keep piling more holidays, you know, no one ever gets rid of holidays.

If you notice that, no one ever comes out and says yeah, we don’t need this holiday anymore. Every once in a while you get some controversy about a holiday like Christopher Columbus Day, but they don’t.

No one’s asking to get rid of Christopher Columbus Day, you know what they’re doing that they just want to change it. They want to change it to digitus peoples, you know, no matter what there’s so we’re never get rid of holidays.

They just keep piling up we just have every single day has 10 different holidays associated with it.

Groundhog Day is just another one of those silly holidays. That makes no difference whatsoever, but here’s its value.

The value is is that everybody’s talking about it is that everyone’s thinking about it all at the same time. And if you can get in the conversation that’s already going on in people’s minds, you can hijack it, and then insert it in your own ideas, just like I’m doing right now.

So, people who are watching this and thinking about Groundhog’s Day, it allows me to touch base and say, Hey, holidays are useful to business. They’re useful for content marketing.

For this purpose, what we’re doing right here, I’m creating a conversation around the holiday that we have in common.

Whether you love it, hate it or otherwise, we’re talking about it and allows me to talk about content marketing, and then I could say something like, Hey, you want more ideas on content marketing, go check out my book.

The reasons why you want to even do content marketing, 9 Ways to Amazon-Proof Your Business.

It’s all about how to use content marketing and why and where you take content marketing not just doing it just because everybody’s doing it, but doing it because it can make your business competition proof in the long run.

So go check out my book, 9 Ways to Amazon-Proof Your Business. You get a free copy at AmazonProofBook.com And that’s all I got for today. Don’t drive angry.

We’ll be back tomorrow. In the meantime, get out there and let the magic happen.

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Some tips on do’s and don’ts when putting together your business profiles.

Transcription Social media profile tip for business owners.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m a Business investor. And one of the things that I work a lot with is business owners and executives to help them basically get out there in the best way possible, and be able to make their businesses kind of run on their own.

If at all possible, really creating a passive income is what a lot of business owners are after.

It’s difficult to do without taking yourself very seriously.

So one of the things that I see over and over and over again, with well established businesses is if you have a principal, if you’ve got a lead person in charge, whether they be the CEO, the business owner, or what have you, whoever you are, the problem is, is they take their business extremely seriously, but they don’t take their own personal brand, seriously at all.

But it matters, it reflects back on the business.

When people are looking up details about your business, especially if you do any type of business to business work.

Or if you’re ever looking to bring on investors, one of the most important things is making sure that your social media presence is very clear cut and straightforward and doesn’t give off the wrong impression. Or give off zero impression is the worst thing because that’s an impression unto itself.

If people are looking you up, and they’re not able to find you, or they’re able to find profiles without a profile picture, or inconsistent profile pictures or one that’s you know, 30 years old, or what have you, that gives off the wrong impression.

That wrong impression isn’t just about you, that wrong impression reflects badly on your business also. So how do we how do we solve this, this is real simple concept.

But if you can first take it seriously that you and anyone on your leadership team is going to have a social media presence, you got to determine where that’s going to be.

You have to realize that when you get out there, that’s going to show up in Google and and other search engines when people just do nothing more than search for your name, and maybe the name of your business.

So you want to make sure that that is present in your profile. If you’re talking to a Facebook profile or a LinkedIn profile, you want to make sure that that is there that your name is spelled correctly.

That you have at I have to say that because I’ve seen it done badly.

You have to have the name of your company and your position at your company so that people know who you are, if you can have a link going back, even if you don’t have a personal website, a link going back to your website. Your company website would be extremely helpful to now a lot of people will do some fancy pose or whatever.

You don’t need to do that the best way to do it is just a real straightforward head and shoulder shot of you know, special pose no hand in your you know, holding your face or making a funny face or a fake candid shot or anything like that you don’t need that.

It would be good to have a professional head and shoulder shot, if you don’t have that have someone that’s a good photographer, take it with a nice neutral background behind you.

Just put you out there in a very consistent manner, it’s good to have one photo that you use across the board, regardless of what social media you have out there.

Once again, it doesn’t mean that you’re using social media.

What it means is, is that you’re putting out the presence, you’re putting out that you exist out there, into the internet, and you want to have some details there in your profile that says who you are and what you’re about.

Then directing them back, like I said, to a website, and so forth.

But having that profile pic be very simple, very straightforward, that’s going to be the best, the best bang for your buck. That’s if you’re not doing anything else with social media, you want to at least have that in place.

You don’t want to have a whole lot of extra things there. If you can, at all help it unless you’re developing kind of a personal brand, then you you go a lot deeper and you decide what your content strategy is going to be over time.

There’s a whole lot more that a person can do with that but if you just want to start initially start initially there, just make sure that you exist out there that you have a direction that you’re leading people to if they want to find out more. And that’s it.

Hopefully you find that helpful. I wanted I’m going to add an extra tip in here. The reason why I brought this up is because it’s one of those ideas that isn’t

it’s asked all the time, it’s needed all the time, but I forget about it, because it’s it’s very simplistic.

It’s a very simple idea that is beyond a whole lot of people. Some people are way beyond that in terms of strategy, and so I don’t bring it up as often. but it is often times needed.

I came up with that while listening to an audio book that’s quite a few years old, but still dead on needed.

You can’t forget those simple things when dealing with your customer base. You can’t forget those simple, basic ideas that maybe is way beyond you, but not beyond your customer.

So don’t don’t forget to bring that up when you’re when you’re out there developing content, which is a lot of what I talked about here.

If you’re really wanting to have an idea of full on so we’re talking very tactical here today, but if you want full on strategy, to be able to have long term strategic goals with your business so that really your competition proof go check out my book, 9 Ways to Amazon-Proof Your Business.

You can get a free copy at AmazonProofBook.com It’s all I got for tonight. You have a good one. I’ll be back tomorrow.

In the meantime, get out there and let the magic happen.

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Thoughts on how to best handle confrontations with others.

Transcription Systemising your confrontations.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I want to talk about the concept of confrontation because it just kind of goes with being a business owner being an executive, being one of the people in charge, you know, you’re going to have to have confrontations with people that you like, with people you don’t like.

There’s some of us that actually enjoy confrontations with people we don’t like. But with people you do like, you don’t want to have to get into awkward territory.

You don’t want to have to let people go when it’s necessary. You don’t want to have to do all that stuff. Get in between a fight that two other people are having. It’s not fun.

But there’s a way to go about doing it. The way I found that works is by Systemising.

I’ll tell you more about that in a second.

First, I want to remind you, I’ve got a book out, 9 Ways to Amazon-Proof Your Business.

It’s not as much about interpersonal relationships like we’re talking about today, but more about your full on strategy for long term growth.

How are you going to differentiate yourself completely from your competition?

It’s a quick read, 9 Ways to Amazon-Proof Your Business.

Go buy yourself a copy or get a free one at AmazonProofBook.com.

So how do I go about systemising confrontation?

What was an accident, and it’s just one of these things, it’s like so many things, like I found it accidentally, is that you need to have areas set aside for consultation.

So sometimes, maybe regular one on one meetings with people, regular one on one chats with people. Having that time when you could be face to face with people you maybe aren’t normally face to face with. That’s a big deal too.

Because some conversations, they become more intense because it’s over video chat, you know, and you don’t want it to be real. And I found that people don’t really sense your full intent if they can’t, for one thing, see your entire body.

I don’t know why that is but there’s also something in the room when you’re in the room with somebody. There’s an exchange that can’t be put into words in terms of specifics.

It’s not a specific thing but there’s something in the air, that people can sense that you’re wanting to take things, one direction or another, and that you’re wanting to come off well.

Sometimes that just doesn’t work on on video chat, especially if it’s somebody that you have a difficult time communicating with, anyways, personality wise or anything else.

So it’s best I’ve found to have time set aside to where you can be in a room together, and maybe allow it to happen naturally.

But you systemize that by having those events already in place, you got to put those events in place for the people that you’re going to be caught in consultation with.

So hoping that makes sense.

We can go into more detail on a later time but I’ve wanted to get that idea out there because it’s one of those things that kind of happened across and I was amazed at how well some very sticky situations worked, because we had time set aside to just hang out. And the subject just came up.

We were able to just handle it like adults, which is always nice.

Hopefully you got something out of that. We’ll be back tomorrow night.

In the meantime, get out there and let the magic happen.

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Putting a wrap on Brian’s trip to Sam’s Town in Las Vegas.

Transcription Scheduling in chaotic times.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk a little bit about the scheduling process and how scheduling does not need to take place 24/7. But for certain items, when things are the most chaotic, that’s when you need the scheduling the most.

It doesn’t mean you need to organize everything and keep everything under control, it just means certain things need to keep going or have their space to them. I’ll give you a great example.

I apologize, first off for my voice, had a long weekend in Las Vegas, Nevada. And it was very dry, a little bit more dry than I’m used to for this time of year.

Just between staying up late and talking with all my friends, business associates, it was really a lot of fun had a great time, there was more activity in terms of actual work to get done there than I expected.

Normally, I always have a period before bed that I’m able to kind of sneak off and do a video for you, well, we were able to get power one.

But the rest of the time, I wasn’t able to do any, because I was either so exhausted, I mean to the point where I could not keep my eyes open, or so certainly wouldn’t be able to provide any value for you.

Or there just wasn’t enough time, there were some nights where I wasn’t sleeping hardly at all. So it was just one of those things that’s to be expected.

As things grow with any type of business, you have to expect a little bit of chaos. And so for next time, I will definitely pre-schedule when I’m going to do these and make sure I have enough energy to be able to reach you on the regularity that you’re used to.

So and that’s for all of you that are watching this relatively recent, this was recorded in late January 2021, excuse me 2022.

If you’re watching this anytime, way off in the future, just ignore that part. But understand the principle.

The principle is, if you’ve got a scenario, where there are certain things that you don’t want to miss, have it scheduled, and have not just a reminder necessarily on your phone, if you’re anything like me, those are really easy to ignore, because you end up getting really good at putting reminders on then you have too many reminders, and then you just start ignoring them.

But if you can make it to where you have people that remind you actual people that you know, an assistant, anybody at all that you can help keep your schedule in order. Or at least remind you when those important things are do to get done. And make sure they get done.

That’s really important.

Especially if you’re dealing in a territory that is new for you if you’re in a new area. If you’re working with new people, it’s really easy to lose track and lose the good habits that you built up. Hopefully, that’s helpful to you.

Go check out my book, 9 Ways to Amazon-Proof Your Business. You can get a free digital copy at AmazonProofBook.com. AmazonProofBook.com.

It’s all I got for tonight. You have a good one. Get out there and let the magic happen.

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Day one of Brian’s business trip out in Las Vegas.

Transcription Sam’s Town Hotel and Casino Las Vegas.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

This is an unusual type of episode you can hear in the background if you’re not watching. There’s a huge waterfall over here, we’ll go take a look at that in a moment.

If you’re wanting to see this and all you can do is hear it, be sure and go to BrianJPombo.com, and you can watch the video that goes along with this.

Now, I’m going to flip this around. Like I said, this is going to be an unusual video.

Now flip this around to show you what I see.

The current software I’m using doesn’t allow me to flip it while I’m in the middle. And I’m not gonna sit and edit all this around. So I’m gonna flip, I’m going to physically flip my phone around to show you this is giant for one thing that you’ll see.

I’m not sure how well you can see there’s a lot of greenery in here, fake and otherwise, but look at this giant waterfall structure, giant rock thing going, Oh, I don’t know, probably four storeys high.

You look a little higher, you can see the entire entire hotel goes all the way around. And it’s a giant atrium. Pretty cool. Lots of fun.

This is a neat, neat feature. I haven’t seen this before. And trying to figure out how to get my mask off of my headphones here.

This is I know this is thrilling to watch, I want to tell you a little bit about something I experienced here, which was rather different.

They’ve got these animatronic animals that are making sounds that you constantly so if you hear an owl, or a if you hear an owl or a bear, or a lion, mountain lion, start making noise at us.

That’s what you’re hearing is animatronic animals, and they’ve got, you know, fake insects through the speakers and everything else.

It’s kind of reminiscent if you’ve ever been if you’ve ever been into a sorry for the horrible camera.

Like if you’ve ever been into a Bass Pro Shop, it’s kind of like that.

And so it’s it’s really a neat place to go to I’m here for a conference for a convention, and having a lot of fun.

Just so far not nothing official has started. And I’ve gotten to see a lot of people that I know, that are having a really good time. But here’s the experience that I came across the side, Sam’s Town seems like a really cool place, it’s very clean.

If you’re looking for a place to visit when you’re in Las Vegas, this is off of the strip. So it’s interesting.

But the thing about this place is when we got here, there was only one person working the front desk.

This is of course an issue of the horrible situation we’re going through now in early 2022, to where we have a real lack of workers, people willing to work, or people willing to pay enough to get workers.

You have the people that are working have during the toughest time, the lady that I got to meet who’s working her name’s Cindy, she is very good with dealing with a very stressful situation.

Because we had a long line had to wait in line a long time just to get checked into our rooms. And it’s just not fair.

I don’t know whose fault it is but it’s a serious situation that you’ve got to deal with. And you have to be ready for it.

If you’re in a heavy service based business, you have to be ready for the blowback that’s going to come from it.

Nowadays, people posting videos like this and I’m not going to tear down the establishment or anything for having this circumstance. But it’s a reality and it’s something you got to be ready for both as a consumer and a business owner.

So hopefully, you found that somewhat interesting and get out there and start experiencing some cool places like this.

There’s places like this all over the country, let alone the world.

You gotta get out there and document that show other people get other people interested in moving, the more we move and get around and start talking to people the better.

So hopefully you found this helpful or interesting or otherwise, go check out my book, 9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com.

I have a friend here who’s going to have me sign the book he brought his copy along from all the way across the country which is pretty cool I’ll see you tomorrow in the meantime get out there and let the magic happen.

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Brian gets set for a business trip out to Las Vegas.

Transcription Get out in the air and on the road.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today’s a quick one.

I just wanted to let everyone know that I’m going to be out and about the next video or podcast, we’re going to be coming to you from probably either Salt Lake City, where I’m going to I’m going for a layover, but distant final destinations in Las Vegas.

So I’ll talk to you from one of those two places tomorrow night.

But the big thing, the big news right now is that things are finally opening up and it looks like it’s going to be for a relatively decent period of time.

The general consensus is that things are moving forward and getting back to active and in-person and so forth. So I’m going to a business conference. I just encourage you to do the same thing.

Get out there. Get out on the road.

I know it’s winter right time and right now, if you’re in the northern hemisphere, it’s winter.

So it might be a little bit tougher depending on where you’re at but the best thing is to get out there get moving, get the blood rushing, it won’t be long before winters in the rearview mirror behind us and we can move on. So keep going.

Things are looking good.

I know in my life, there are a million things that are happening right now that are really exciting. I hope it’s happening for you too. But you sometimes you got to go out there and get it. That’s all I got for tonight. Go check out my book, 9 Ways to Amazon-Proof Your Business. Get your own free copy at AmazonProofBook.com.

We’ll see you tomorrow night. Get out there and let the magic happen.

The post Get Out In The Air and On The Road ✈️🚗 first appeared on BrianJPombo.com.

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Direct mail breakdown on a piece of mail Brian recently received.

Transcription Wedding invitation and direct mail.

I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m going to show you something real quick, but I want to warn you, okay?

I’m not showing it to you because I want you to go off and do this exact thing.

If you’re in business, if you’re involved in marketing, it’s going to be tempting just to rip this off. Now you can, there’s a way to go about doing it but I want you to get the idea of the concept behind it, which is really cool.

The concept is taking something that would not normally be in a particular area and bringing it there and I’ll show you what I mean in a second.

This is a piece of mail a friend showed me I’m hiding their name but I want to show you the envelope first. This showed up in their mail, it has what appears to be handwriting.

Now, in closer inspection, you can tell this was done with a printer, but it was done very well.

It’s very legible but at the same time, it appears to be handwriting dumb with a blue pen. You’ve got the address up above without a name. It’s just sweet 200.

It can be anything.

It’s Kirkland, Washington, it could be anything. It’s got live stamps, makes it very much looks like and feels like a wedding invitation or a card or invitation of some sort, nothing on the back.

Very unassuming, you have to open this.

It’s got your name.

It’s spelled correctly and everything you have to open this and the toughest thing about direct mail as with it.

You could take the same thing and flip it and say this, the toughest thing about email, the toughest thing about just about any form of direct marketing is getting them to actually open it, getting them to open the email, open the direct mail.

So this is a good job of getting past that first step.

Being that the idea that you actually made it to the right place. He opened it up there is a card. Good stock.

Looks like a wedding invitation has a picture of a couple on the front.

Who is this?

I don’t know who this is.

It says a special VIP invitation.

Oh my gosh, who is this?

Scott and Amy Yancey.

Then the only thing that throws off this is if you actually recognize the names. Supposedly these folks are well known. And then there’s a QR code on the front.

Why, I’m not sure I didn’t go to it.

But you open it up and of course, it shows off that it’s an ad.

The first thing it shows you’ll receive $250 Starbucks redemption when you arrive, okay, you must really like or go to Starbucks on a regular basis for this to draw your attention.

But if you do, that’s a hot thing to offer.

I mean, that’s all 250 bucks.

We’re excited to extend this very special VIP invitation to you and your guest. That’s interesting.

Then we continue on with kind of the, the fake writing.

It’s personalized, it said, Dear blank, I’m the one that you know, redacted that, congratulations, you’ve been pre qualified as a via as a VIP guest please accept this private invitation to the make money and preserve wealth.

Lunch conference, call one 800 To reserve your VIP event credentials at no cost to you and one guest remember, just one new idea can change your life forever to your success. Scott and Amy, it appears to have been actually signed, a&e stars.

PS, remember, as our personal guests, you and your guests will receive free admission and our valuable resource discs at the event.

So it’s a pitching event that they’re inviting you to. They’ve got a bribe attached to it and they’ve got you in to actually do it.

Now on the back, you have a lot more details.

This is the only thing that looks pure advertising right back here. Real Estate income event make more money with income properties, free lunch, the name and the guest.

Your free CD is your resource discs.

Where it’s at and everything else very interesting. It’s a very good way to be able to sneak in and to be able to get somebody’s attention.

Whereas a normal piece of direct mail a postcard been sent in the mail, I guarantee you would get less draw than this little piece right here.

Even if you’re offering the exact same things, everything else because it comes off as commercial right off the bat because this draws you in with not being a commercial.

People are going to pay closer attention to it. They’ve drawn themselves in they’ve taken time with it.

The more time you take from person the more they’re going to spend because they want to find out what the deal is with this.

They want to get that value back. It’s a very interesting idea.

Like I said, you don’t have to go out and build a fake wedding invitation to reach people you can. But you don’t have to the same thing can be done in any type of if you just take direct mail in general.

Think about all the different things you get in the mail. And how can you dress yours up like that? Just to get the attention?

Yes, necessary.

Not that you’re trying to trick anybody but what if you just need their attention for just one split second longer to really put out a clear cut offer, you got to have that otherwise, it’s not worth the time going through all this mess to do you got to have an offer.

You got to be able to track it and if you do that, you’ll probably have success.

It’s one of those fun things with direct mail that is unlike any other type of advertising out there. But the same principles apply, regardless of what advertising you do end up going with. So hopefully that’s helpful.

Good check out my book, 9 Ways to Amazon-Proof Your Business.

If you’re looking for ways to overcome the competition. I got nine clear cut ways that really open up a whole new world. Each one of them can make a huge difference to your business. Get it at Amazon.com or BarnesandNoble.com. Or you can get a free copy at AmazonProofBook.com. Digital Copy AmazonProofBbook.com.

That’s all I have for tonight, you have a good one.

We’ll be back tomorrow.

In the meantime, get out there and let the magic happen.

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Continuing on in a series of recent podcasts about the value of lead generation.

Transcription Why lead generation?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Lead Generation is an interesting topic.

We’ve been talking about this for a handful of videos. Now, I don’t want to gloss over the idea that lead generation is important.

Especially because it occurs to me, almost every company I end up working with has some serious reservations about doing any form of lead generation whatsoever.

If they if they are doing it, there’s people in the company who think they shouldn’t be.

If they are not doing it, tt’s because they don’t understand why.

And so I just wanted to hit on this topic real quick for you.

I have not found in most cases there. If a company is not doing lead generation and the only time I’d ever tell them not to do any form of lead generation whatsoever, is if there are other issues with the company that need to be fixed first.

That’s the only thing, it’s not because I think that company shouldn’t have it.

I honestly think all companies should have some form of lead generation in place.

What is lead generation?

First off, lead generation is the idea of collecting at least limited information of a person that is a prospective customer or client, patient, what have you, whatever you’re doing, you should have that list of prospective people that might be willing to be a customer.

That might be a good fit for being a customer client, or what have you. That’s a lead a lead is just somebody that’s close to being there.

I mean, this doesn’t even count having killed holding on to lists of people that were previous customers, this doesn’t have to do with people, even having a list of people who are current customers or recent customers.

I’m just talking people that might someday be interested because and it could be a number of reasons.

But in most cases, if you can find people who have shown interest in a topic or idea, or they have some type of demographic that makes them basically the type of person that you’re looking for.

So if you’re selling dog food, and you know this person has a dog or more, they’re probably a prospect for you.

That’s a little slice of demographics that you’d be able to get, it’s a list that you can get from somewhere else, you wouldn’t even have to ask them directly, necessarily, you can you can garner one of those lists from elsewhere, but just developing a list of people who might possibly be interested.

Here’s why you want to do that.

Here’s why it matters.

It’s because no matter what, if you go and talk to everyone who could possibly be a prospective customer, you’re always going to have people walk away who aren’t ready to purchase yet.

They’re not ready to become a customer yet and what do you do with those, and it’s usually it’s usually a majority, it’s usually a large majority.

If you could talk to everybody, all at once around the world that could ever possibly be a prospective customer of yours. Everyone that’s currently alive.

Everyone that speaks your language, if you could talk to all of them all at once, what percentage of them would actually become customers?

Probably enough for you to do pretty well. Right?

But aside from that, you’d have a huge percentage, depending on what it is that you have as an as an entry level offer, you’d have a huge percentage that would that would not be interested.

So what do you do with all of those doesn’t mean you just ignore them?

Does it mean that you hope that your marketing or sales team is going to get in front of them another time that it’s just it’s just going to happen?

There’s zero competition that could ever come in between you and them? That’s absurd. All those things are possible. So having a person’s name at least a first is the absolute limited that you need.

You at least need their first name.

If you get their full name great.

You at least need a way of contacting them that you’ve been given permission to do.

An email, a phone number, a snail mail address, whatever. You need something that you can talk to them by that you could connect with them by and that you do have some somewhat control over.

Phone, at least in the United States, you kind of have to have permission to have that depending on which sector you’re in. But you do need permission to be able to call somebody, once they’ve given you that information.

You’ve said that you’re going to be calling them, then you’re, you’re off to the races, emails, very similar thing.

Snail mail, not so much, that’s pretty much still wide open. If you’ve got somebody whose address UK and you’ve got their name, you can send them a piece of mail, and you can do it pretty indefinitely, and that there’s certain lists you can get on to cut out your junk mail.

But it’s a whole nother story.

If you get permission, though, on any level, there’s nothing better than lead generation because it allows you to keep going back in front of them over and over. And you have a reasonable amount of control over that process.

In most cases, it’s the least expensive way of advertising, because you’ve cut out everybody that you know, is definitely not a prospect. The people who do not have dogs are probably the least likely to purchase dog food, if that makes sense.

Lead Generation is important.

Understanding that part first is a huge step forward, especially for all of the industries out there that do not collect leads that do nothing to get people’s information so that they can start an ongoing relationship, which is really what it’s all about.

Really what it’s about is you’ve got to create a relationship with these people. So that eventually you get to the point where they’re willing to try out what it is that you’re offering. That’s all I got for tonight.

Go check out my book, 9 Ways to Amazon-Proof Your Business.

Once you have that lead. Where do you go from there?

How do you differentiate yourself from everybody else?

That’s what this book is all about, 9 Ways to Amazon-Proof Your Business get a free copy at AmazonProofBook.com.

We’ll see it tomorrow night.

In the meantime, get out there and let the magic happen.

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Brian goes over a Great Clips Promo he got and talks about the value of connection with customers.

Transcription Promotional gifts for business.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I want to talk about promotional gifts and how they can be useful in your business. And they can be useful year round.

This particular thing was, it ended up in my kids his bags for Halloween this past year.

They’re not too fond of the little candies that came with. So I snatched this from them, and set it aside to be able to talk with you about it.

It’s got the quintessential little peppermint candies in it, which I don’t know, most kids don’t really like this, but maybe that’s on purpose because this is definitely a gift more for parents as opposed to for kids.

Because very few kids are going to be interested in hair cutting information about haircuts, you know, get most kids that couldn’t care less, it came in a little baggie with a little promotional.

This is from Great Clips, you got the Great Clips to comb here, you got save time, every time online, check-in for Great Clips hear nothing about where they’re at.

They’ve got the website, and that’s about it.

This looks like a one of the ones that they use across their company. This is if you’re not aware of great clips, I believe they’re a franchise or if not a chain, but I’m pretty sure they’re a franchise. It very interesting company, how they run things.

Of course, a coupon. Okay, any haircut $2 off. Great, Great Clips.

Couple things they could have done better. I could have had a more of a, a real stand out coupon and maybe made that put that out in front so that you could see it.

But without having open the bag, so that you’re really drawn into it.

Having a comb is pretty cliche, although it did it does get you know, pay attention more than more than you would typically see in a Halloween gift.

But at the same time, if you had a really big outrageous thing that grabbed attention, even if this coupon was based toward the outside $2.

What is this and if you look a little closer at it, they could have they could have, you got to make things dead simple for people. So for this, getting a haircut is a physical thing to do, and to pull people in for the first time.

That is one of the things that they found, if you’ve ever looked in the haircut business model. If they can get you to show up once or twice, they got your basically for life type of thing.

They know that they can keep bringing you in over and over and over again. Because your car will find its where they are automatically. Because people habit just for the sake of habit just for the sake of not having to try out a new place.

Even if you don’t, aren’t that crazy about what you’re getting, or the price you’re getting it for you will keep going back to the same place over and over and over again.

Just because a habit just because you’re used to it.

The whole thing is to get people in there.

What I would say is a free haircut, anything to pull people in to get great clubs does a relatively decent job of pulling information from customers, which most businesses don’t do. Which we’ll talk a little bit about tomorrow is the importance of having leads.

But actually using it great hopes never goes much further than that, at least the ones in my area that I’ve experienced.

When I used to go in quite often try and find the cheapest place in town and Great Clips oftentimes would have good deals. The problem with that is when you’re as cheap as I am, eventually, you’ll learn how to cut your own hair.

So I’ve been cutting my own hair for a number of years but when I would go in there, I’d watch how they do this and that they’ll take down information, they’ll take down your phone number, and that’s about the end of the relationship.

Instead they should be asking for I don’t know, maybe they were doing this now or maybe certain locations are doing this.

They shouldn’t be asking for email addresses. They should be asking for birthdays to be able to send a birthday gift they should be able to they should be asking for addresses to be able to send you a free pre-pump promo package of their shampoos and hair supplies.

You know, there’s so many things that can be done and that initial touch to get people in to get people used to coming in to make it as comfortable as possible. Most companies especially in hair, but it’s not just about just about the businesses that cut your hair.

Most companies don’t go far enough to stand out to be different, to get attention and keep attention.

That’s a huge part of my book, 9 Ways to Amazon-Proof Your Business, you should go purchase a copy of this book, it’s well worth the money.

If you read the whole book and you decide you don’t like it, email me, I’ll give you your money back. Regardless of where you send spent it, as long as you didn’t pay 50 bucks for it, because it should be on sale for 50 bucks.

If you’re paying typical value for it, I will pay you back for the book.

Even if you paid 50 bucks, if you could prove that you paid 50 bucks, I’ll pay that too. But I have done had anybody come back to me and tell me that it was a waste of their time. So go check out this book. You can even get a free copy.

If you’re really scared about to get a free copy at AmazonProofBook.com.

You can get a digital copy, just download and read off your phone or what have you. That’s all I got for tonight. You have a good one. We’ll be back tomorrow.

Tomorrow we’ll talk about leads lead generation why it’s important.

In the meantime, get out there and let the magic happen.

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Opportunities can come at anytime.

Transcription Number one secret to never missing an opportunity.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I had an experience where I got to sit down with a friend who doesn’t live that far from here. And he got to show me his business and his business model showed me the ups, the downs, the goods, the bads, and is basically looking for a partner.

I was very impressed and very happy that he came and talked to me. It brings up this idea, which is what I call the third pillar of BrianJPombo.com.

That is the importance of being reality grounded and there’s some distinction here too. To be able to point to one thing about being reality grounded is being very aware of the known facts, the known knowns.

You sit back and you look at everything that you do know about a situation about that situation about my own situation.

Being able to really look at those cleanly without any, you know, you got to be able to strip away all the emotion or anything that could possibly be getting in the way and just look at it for what it is the numbers, the pluses and the minuses.

Being able to see things clearly that way first, that’s very important. The most important thing, is that part of you that allows you to see what’s real and what isn’t real.

That’s also the party, I’d like to call it the intuition, you know, you’ve got an intuition.

You have to be plugged into it to the point where you can sit back and really listen.

Not to anybody, not to anything around you not to read not anything else, you just sit back and pay attention.

The easiest way I could describe my intuition is it isn’t a voice. But it’s more like a stoplight.

So you get red, this is don’t go no matter what you don’t go this direction.

You’ve got a green, it’s like hit it floor it right here, go right now.

Or there’s a yellow.

A yellow is what’s normally at you know, it just proceeds with caution.

Proceed with caution, slow down, be careful. Red is coming.

And that is innocence how my intuition relates with me. Maybe people who are more advanced with that side of themselves.

They don’t have that issue and they’ve got something a little bit more clear. But for me, that’s what it comes down to. It’s not it’s not visual. It’s that gut feeling.

You know, there was a movie called Double Indemnity. And one of the detective played by Edward G. Robinson.

He said, says I got a little man on the inside a little man that gives me gives me indigestion when something’s not right, you know, hey, so he’s discussing, he’s discussing the intuition. Or if you haven’t seen that fabulous movie, it’s for its time, it’s even a little bit graphic for kids that in your window and everything else in it.

But in terms of just in general, great movie, just fabulous movie, Double Indemnity.

It’s from the 40s I believe. And so it’s all about that, that little man, we’ve all got that, that Jiminy Cricket on the inside that kind of gives us direction. And you got to follow that.

Because it’s gonna see the unknown unknowns, the things that you don’t know, that you don’t even know about.

The best thing you can do is listen to that. I’m going to with this project, so so far, I’m not going to tell you which way it’s sent me, but it’s there.

I’m going to keep paying attention and see if it changes because it will change. It’ll change.

Just because it’s red today, doesn’t mean it won’t be green tomorrow, or green a couple minutes from now, you have to pay attention because circumstances change.

I don’t think your intuition really changes. I think it changes only based on circumstances and that’s the world we live in.

So hopefully that makes sense to you.

It’s all about being reality grounded, that is reality. Intuition for me, is an absolute reality.

It has steered me clear of situations that no facts on the ground could have told me existed I could have never known to turn left versus right in certain circumstances and to avoid something that I didn’t know existed, but something inside knew and you know, you got that too. So pay attention to it.

Listen to it daily and implemented in your business and I think you’ll get more and more success as time goes on. That’s all I got for today go check out my book, 9 Ways to Amazon-Proof Your Business, is all about being competition-proof.

It’s not just for businesses but this is these are principles applied to business. Maybe if you don’t have a business you’d find it useful. I don’t know I haven’t.

I haven’t talked to anyone that’s read it that isn’t in the business world but go check it out 9 Ways to Amazon-Proof Your Business.

If you want, you can even pick up a free copy at AmazonProofBook.com.

That’s all I got for tonight, you have a good one.

Get out there and let the magic happen.

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There’s a difference between these two words and Brian is here to tell you what it is. 👀

Transcription Systemic or systematic?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m a Business investor, we talk about business things here, mainly for business owners and for executives, the people who run businesses.

So I want to one of the three things that I talk about the most here on Brian J. Pombo Live, is being system based.

It’s one of my three pillars of BrianJPombo.com.

Being system based, is all about being really having a systematic business.

I use that word a lot. And I get corrected, like in real life when I use it.

So I went and I looked it up, so you don’t have to, alright, and just so we can get this completely out of the way. Every time I have an argument with people, I can just send them this video. It’s simple, right?

Systemic is different from systematic, you can go and look this up if you don’t believe me. But systemic basically means when something is throughout a system, it’s an adjective that describes something that is all encompassing, it is, throughout something, it is systemic.

They talk about systemic racism, and so forth. It’s everywhere, it’s throughout a particular system. That’s what systemic means.

Systematic means that something is like a system, or has the qualities of a system or is leading into a system, almost like a verb, to become more systematic at me, it’s not a verb, but kind of it’s a verb or a noun.

I mean, there’s a lot more action when I use the term systematic, that’s how I’m referring to it.

I oftentimes talk about making businesses more systematic. If you have more system, within a business, you have a better situation all around in the long run.

In the short run, you may not you may have a bad system but a bad system is better than no system because you can change out a bad system for good system, or you can make tweaks in it.

But it helps employees, it helps partners, it helps consumers, it helps everybody if it’s done right. And it’s predictable.

You have a beautiful scenario, right?

And sometimes it’s only most of the time, if a business is systematic at all, it’s only partially systematic in certain spots.

Hopefully, it’s the spots that most people can see it’s there out in the open for the consumer to see, because consumers like systematic things, they like predictability, right?

That gets brought about by being systematic but sometimes behind the scenes, there’s chaos. There’s zero system.

It doesn’t mean that everything about a business needs to be predictable, and machine like and absolutely.

That if you’ve ever seen the original metropolis, the old silent movie, I always think of that as everything is very machine like and fascistic.

I’m not talking about that, I’m talking about having everything in a predictable way that can be predictable, that you make it predictable, so that you can allow people to do what people do best in each of their positions.

In some cases, especially when you got a visionary in charge of the company, they’re all over the place, they get a million different ideas, but you have to have, and that’s good, that’s very good.

But you have to have parts of the business that have a predictable end to them. It helps everybody and that’s why I love the word systematic.

We’ll talk more about it as time goes on. If you haven’t heard our conversations before, it’s a really fun one.

It’s one of those things that is useful. It’s extremely useful makes everybody’s lives easier. So hopefully you found that interesting. We’ll be talking more about being more system based as time goes on. You can also see what I talk about, in my book, 9 Ways to Amazon-Proof Your Business.

I only promote this book every night, it’s not like I would memorize the title of my own book.

9 Ways to Amazon-Proof Your Business.

You get a free copy at AmazonProofBook.com. I got a whole chapter on being systematic and there’s pretty good that if I do say so myself, so that’s all I got for tonight, you have a good one.

We’ll be back tomorrow, in the meantime, get out there and let the magic happen.

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Thoughts from a Simon Sinek talk (linked below) on trust and performance.

link – https://www.instagram.com/reel/CYT1lV1oeVm/?utm_medium=copy_link

Transcription Trust versus performance.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I have a quick little snippet of video from Simon Sinek.

If you haven’t seen Simon Sinek he’s known for a lot of things, but one of his top books was, Start With Why.

Excellent book, I’ve discussed it other times on here, definitely one to go out and look at.

I was sent this little snippet of video of Simon Sinek, given a talk regarding this concept of trust versus performance.

This was sent to me by my friend David Medina. Thank you, David.

I wanted to show you kind of give you a synopsis of it, I’ve got a link in the description if you want to go check out that video.

But the idea and he got this from working with the Navy Seals, and they said that it’s an interesting dichotomy. This idea of, you’ve got people that you could raid on, on performance, and you’ve got people you can write on trust, but trust is not one of those things that people pay close enough attention to.

Here’s what they’re saying.

Obviously, if you’ve got someone that’s of low trust and low performance, that’s not someone you’re after, right?

But if you’ve got someone of high trust and high performance, well, that’s the ideal, that’s a unicorn.

But in reality, that’s kind of tough to find.

So if you had to choose one over the other, which would it be?

So if you had a high performer, but was when we see here, high performer, that was low on trust, which I believe would put us here?

No, wait for a second high, high performer, low on trust.

They were saying this as a toxic personality, that they’re going to destroy your team, everything else because they’re really good at what they’re doing. But if you can’t trust them, then you’re really in trouble.

Because they do a good job but there’s something not right character-wise.

Whereas if you’ve got a high trust personality, that is a low performer.

That is more ideal.

It’s a better situation because if you trust them, you can at least you can still train them, you can get your brain performance up.

But you can’t train for the character, you can’t train for trust. And so you’ll they’ll look for more medium performance versus high performance if the trust factor is higher.

Now, how do you rate that?

How do you rate trust?

Well, it’s a difficult thing, and nobody ever talks about it. And so we talked about on here a lot is how important trust is to every relationship, not just the employer-employee relationship.

But in terms of a consumer to a product or service. Trust is one of the main things.

It’s one of those areas that most people don’t pay enough attention to. Dan Kennedy has a book on the NOBS guide to what is NOBS guide to trust-based marketing.

This was one of the first times I had heard someone specifically talk about trust, he wrote this with Matt’s Gula.

Excellent book, because it starts to unpack some of those ideas of trust.

What does trust really mean and mean something a little bit different to everybody, it’s a little bit subjective.

But there is something there, that if you don’t try it, that it’s it goes back to that whole saying of, you know, people do business with people they know, like, and trust, there’s the word again.

But the word means something, it’s there’s something deeper, there’s something, there’s dependability, integrity, built into it. And that goes a long way, it’s tough to beat.

Without it, you’re not dealing with a stable situation, whether you’re on the receiving end, or the giving end on the trust spectrum.

So it’s something to keep an eye on.

So I’m a Business investor.

I’m oftentimes has more to do with the partnership and the person that I’m dealing with in the business itself because the business itself can be relatively mediocre. But if I’ve got a solid relationship, if I can trust the other person to take my opinions into it, or not even just opinions, but I’m able to test some of the ideas that I bring to the table and so forth.

That can go a long way we can build a business business performance up if I trust the other person if I’ve got that trust They trust me, that’s gonna be there also, and I can tell, I trust them, they don’t trust me.

That’s a tough thing.

That’s a tough gap to fill in. So it’s one of those things that no matter what the relationship is, business is just a way we talk about these relationships. But it’s the third it’s one of the three pillars of BrianJPombo.com is being relationship reliant.

What relationships are completely built on is trust. That is the gold standard to all relationships and you can’t do anything without solid relationships. So hopefully that makes sense. give you something that you want.

Go check out Simon Sinek and all of his his work, it’s good stuff. You can go check out my video, 9 Ways to Amazon-Proof Your Business.

You can get a free copy at AmazonProofBook.com

That’s all I got for tonight, you have a good one.

Get out there and let the magic happen.

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Just what is a lead magnet and how can it be useful to your business?

Transcription Lead Magnet ideas?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Why am I holding in my hand a pocket constitution?

There’s a reason this can be used..well, let me back this up.

Let’s talk about lead magnets a little bit, okay?

What’s a lead magnet?

A lead magnet is when, when you’re in the process of building your business, you start to realize that having the leads, meaning having an understanding of people that are most likely to be interested in what it is that you’re selling, is one of the most powerful things in the world, especially if you have a list that you can continue going back to.

Now those leads can take many forms, it could be a snail mail address list.

It can be an email address list, it can be phone numbers, it can be text numbers, it can be anything that you have had some type of, or somebody that you have purchased this or has a prior agreement that you’re able to talk to these people.

Otherwise, you start getting into spam rules and everything else, which is a whole nother issue.

But if you’ve got a prior agreement that you can talk to these people from here on out, then you’ve got a way to be able to send your commercials to someone on a regular basis, or something that leads to a commercial.

That’s where the lead is the person that’s most likely to be eventually a customer of yours, even if they aren’t right away.

So a lead magnet is that thing that attracts that type of person and allows them to give you their information so that you can then use it and treat them as a lead.

The most common one you see online is people giving away whatever digital products most of the time, PDFs above have an e-book or a not a quick audio program, maybe a mini-course, you know, there’s a number of things that people will give away just for the ability to be able to get a lead.

Now there’s a step up from that, if you have an inexpensive product, which a lot of people have referred to as a tripwire and marketing, you have that inexpensive product to help really identify the best of the best of the leads out there.

That’s another story, if we’re just talking leads off of a free product, a lead magnet, there’s a whole bunch of different options out there.

This actually was used or is currently being used by the Cato Institute, which is a political Think Tank, that they use this as a way to be able to find their right people and they they don’t give these away from my understanding they charge a small amount for them.

But it allows them to identify the right leads.

But you could do the same thing.

Here’s what the interesting point is that I’m making, it’s not that you should go out and start printing up constitutions and give them out to people. How much of this did they actually write most of it the stuff that people want out of this. They didn’t write any of it. The only thing that’s been added to this is there’s a preface, this is by the founding director of the Cato Institute.

So I will preface and then they got the Declaration of Independence in the Constitution stuff that is completely free.

Anybody can go and look for it online if they want, and can get a million different websites coming back to them telling them word for word what these items are. These still work though, I’ve worked with moms still working with a nonprofit, that use this as a way to be able to start a conversation with their followers.

They were giving these away, or giving them away for a small donation is what it was. And, and so they actually were using the Cato Institute one first and then hopefully, eventually they would move over to their own.

But the idea is, is you don’t have to create the item, you don’t have to create the content, you can grab the content from somewhere else, you got to make sure that you either have permission or ownership or it’s something in the public domain.

But there’s a lot out there that can be done that way you can work with another partner and use some of their items and be able to give their stuff away give someone else’s books away. so on so forth.

Here’s the big IF, if it appeals to the same audience.

So that’s the whole idea that this works for Cato Institute because it appeals their audience, the nonprofit I’m thinking of, it appealed to their audience, they were having conversations about the Constitution and how it affects today’s life. That’s that all makes sense.

Oh, also, at the very end of this, they have a little promo sending people back to their, their website on law about section about the Cato Institute.

But for the most part, this is, this is a piece about the declaration of the constitution, people that go after this are going to be for that.

It is going to be one of those things that allows them to be able to now I’m not sure how well they’ve used it.

But it’ll allow them to be able to build up leads of people that are interested in these type of things, and allows them to then continue conversating with them from that point forward. Hopefully, that makes sense.

A lead magnet, oftentimes people say, Well, I gotta go and put one of these things together. It’s not necessarily true.

You just need to find something that people want that your ideal lead once and give giveaway to offer it to them for free or very inexpensively.

That’s the idea for tonight.

We come up with these ideas, they could sometimes be a tactic sometimes be a strategy, but they’re always based on some hardcore principle in terms of business strategy and marketing.

Go check out my book, 9 Ways to Amazon-Proof Your Business. If you don’t want to buy it, you can get a free copy, Lead Magnet Free copy at AmazonProofBook.com.

See, it allows me to identify the people that are most interested in it also gives me a chance to conversate with people and find out where they’re coming from.

That’s gone a long way for me thus far.

We’ve had a lot of fun. That’s why I’m coming out with another book later.

So that’s all I got for tonight, you have a good one.

Get out there and let the magic happen.

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Finding simple ways to connect with your customers.

Transcription Tiny business tip.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I want to talk about a really tiny business tip, but it, it has a greater principle involved in it.

So I’ll tell you the story my friend Joe runs a company called, Common Sense Wellness Worldwide.

And this looks like a postcard and it has the same it has same cardstock as a postcard would only on the on the opposite end is an invoice so well not an invoice a packing slip, I should say.

It’s a sticker packing slip that you’ll you have oftentimes when you have automatic programs, if you run any type of e-commerce company, and where you do have any type of deliverables, they probably have some type of packing slip, and a lot of packing slips have to peel off it on them so they can stick on other things.

That’s what they did here, they take the packing slip, they put it on one side, and on this side is a quote, here’s what they do.

So real simple idea.

Every month, they have a different little postcard and oftentimes it’s related with the holiday of the month, or what have you, at least the look.

Then they’ll have a really nice quote that goes along with it. And this one says it’s the dream that gives us the journey.

But the journey that gives us the joy Debbie Dixon, with their little logo on there, is simple, simple, feel-good stuff.

It’s one little tiny thing that a person can do but if you can get the principle behind this, every little thing that you can add to your company and the day to day monotony of your company, your relationship with your customers and your vendors and your staff and everybody else.

Every little thing that you can add a little bit extra to give people reflection to give people a smile, to give people a laugh. Every little thing draws more connection back to you, between the customer, the person, the in-person and the company, or the people that run the company so to speak.

That’s what this is all about is this alone isn’t going to change worlds. This added on top of other things within your company can make a big difference. It’s the little tiny things taking something as simple as a packing slip and turning it into something that you feel like putting up on your fridge or something of that sort. Which they’ve sent a couple of, I’ve ordered from this company for a while.

They’ve sent a couple more, I’m like this is pretty cool, I’m going to put this up pin this up on my corkboard or whatever.

So simple little ideas that help bridge the gap.

That help does make you distinct from everybody else. That’s what causes connection causes connection, which eventually leads to a belonging sense with other people when they have that same connection with that same brand that same company, and what have you.

Simple ideas are not mind-blowing, but they’re simple things that can make a big difference.

If you can pay attention to these types of things, I try to point these types of areas out on a pretty regular basis on a few times a month, I’ll bring up some examples for you.

So if you follow like what you’re watching or listening to here, you’ll be able to pick out more and if you watch for those things yourself, you can build up quite a what they call a swipe file.

You swipe the idea so that you even if you’re not ready to implement it immediately, eventually you can implement it in your business or a business that you’re working with.

Hopefully, that’s helpful to you.

I’ve got a book, 9 Ways to Amazon-Proof Your Business.

Those are more wide doors. These are tactics that you can use backed up with an idea of a principle this book is very much principle based with a with a handful of tactics in there showing you examples.

These and strategies that you can use you can pick up use directly in your business, 9 Ways to Amazon-Proof Your Business is a book I came out with, you know a little over a year ago, and we’ll have more stuff. I’ve got another book coming out hopefully sometime this year.

We’ve got a whole bunch of other things coming right up around the corner. So really excited about this year.

You get a free copy of this book at AmazonProofBook.com.

AmazonProofBook.com.

That’s all I have for tonight. You have a good one. Get out there and let the magic happen.

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Brian offers some tips when using lump mail.

Transcription The problem with trash can mailers.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today, I want to discuss trashcan mailers.

What is a trashcan mailer?

Well, this is a plastic trash can that comes in multiple colors, you could find these in plastic, you could find them in metal.

There’s a bunch of different designs out there.

This was a common one, this was part of a mailer that we sent out for one of our clients.

And this is an interesting story because the whole point, the reason why you do a mailer like this. And it’s literally sent out just like this, okay, you put your letter on the inside, anything that you’re going to be mailing on the inside.

You tape this thing up and you get a fix onto here, the address, return address and postage, and you mail it as is, you know, as long as it’s you can’t open it and everything.

They do work.

That what’s the point of doing something like this, the point of doing something like this, it’s to, is to get gain attention.

If you really want to be seen, no one is going to ignore a hot pink trash can coming their way, whether it’s showing up at their place of business or at their home, people are going to open this.

The toughest thing with any form of physical direct mail is getting people to open it.

So you do something like this, it makes a big deal. here’s the only issue I found with them.

It really depends on where you’re at, and how well, you know, the postal system in your area. In the area that we were at, when we mailed these, we had quite a few going out all at the same time we sent them, we brought them all in in one large, large amount.

We did, I was being very careful and I tested it.

So I had a couple of them going to the location specifically just to test and make sure they arrived on one piece and everything else.

Those pieces never arrived at the test locations. Not only that, we never received a single response.

It was a deal on a response that was really, really should have gotten some attention got zero attention, the people that we were able to call on ask they had not received one. So you need to follow up. That’s interesting.

It’s an important thing for any direct mail campaign, that you have some type of follow-up. So that you’re making sure make sure you have tests sites and test people that you could send it to it just so you know what’s making it there.

Stuff like this annoy the heck out of certain people in the mail industry.

I am quite certain that they took our large load of little daily bobs and they put them all in the trash or put them all in storage somewhere every once in a while. I don’t know if you’ve heard these stories where they find large amounts of undelivered mail.

For years and years and years this happens. This is just part of that, you know, I know, most of the postal industry doesn’t function this way.

Most of the time, the things you send out are going to get sent out but on occasion, when you’re trying something a little bit different.

Make sure that it actually makes it there other than that, these are great little things that you can’t throw them away.

It’s a great big plastic garbage kit is hilarious to have sitting on your desk or whatever. So it’s a way to get attention and there’s a lot of great ways to get attention through that process.

They call you know, Lumpy mail or 3d mail. And so you want to look into it if you haven’t looked into it before just for ideas for creativity sake, it’s worth looking into. My favorite people are over at 3d Mail results. Travis Lee and his company, go check them out at 3dmailresults.com.

If you’re wanting to really have a reason to send email out, go check out my book, 9 Ways to Amazon-Proof Your Business how to make yourself completely different so that the competition can’t stop you even if that competition is amazon.com.

Go to AmazonProofBook.com to get a free copy of my book. You can download it right away or you can go pick up the hardcopy wherever books are sold.

That’s all I’ve got for tonight. You have a good one. We’ll be back tomorrow.

In the meantime, get out there and let the magic happen.

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Thoughts on the value of finding quiet time in your day.

Transcription Do you practice quiet time?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today’s a little more easygoing. This topic is one of those that most people hardly ever focus on when it comes to business. The concept of mindset, most of the time we’re focused on how can we be more productive because it seems to be a thing that’s the most difficult for most people.

I’m not laughing at it because I haven’t had my issues, I have certainly had my issues with being productive and keeping focused keeping on track, making sure you’re paying attention to the right things and not the wrong things, that you’re not obsessing about the wrong things, but you’re paying enough attention to the details.

But so much of what’s going on, and this is a good time of year to talk about it.

So I’m recording this in early 2021 and the thing that is best to really keep in mind when all this motion is happening, you know, everybody’s moving. Everyone’s focused on the next thing on keeping up with their goals and they’re, you know, all of your annual plans, you know.

The tough thing is setting some time aside, to be quiet, to just be calm by yourself.

Not reading, not watching, not listening to anything, setting the phone aside, setting the computer aside, and just be quiet, in a room by yourself with not sleeping, you know Blaise Pascal, this thing said something to the effect of, you know, all of humanity’s problems are based on the fact that we have an inability to sit in a room alone.

I think that’s true, I think a whole lot of what we’re missing in life, is the ability to let your brain idle.

The more I do it, the more I see that I should be doing it more often, you really should do it a couple of times a day.

At least just pull back, your brain is gonna keep running, it’s gonna keep thinking of stuff, but you don’t just quit playing with it, and you back away from the thoughts and just chill out.

You don’t need to empty your brain, you just let it run its course. And don’t follow along with it.

When you find yourself falling along with you pull back out of it. And you just, if you can just keep easygoing and keep everything in perspective, because we just don’t have a whole lot of time here.

That’s been a theme over the last couple years. With all the people in my family and people that I’ve known I’ve been close with that have passed on. It’s just very clear that we don’t have a whole lot of time.

We just got got this little split second to do stuff on Earth, and you do what you can. And you’ll let the rest go.

You just got to sit back and it’s nice to just sit back and just pay attention. So simple idea. I don’t know if you call it prayer or meditation or whatever you have going. It’s a simple idea.

So my friend Patrick reminded me of it this morning on one of his latest podcasts and I just wanted to pass it on to you. It’s a good good reminder.

A good thing to keep in mind. Something I don’t probably don’t talk enough all talk about often enough because it’s certainly a key to me not completely going insane and running off to the circus or what have you.

So, quick idea. Hopefully it helps.

When you’re done taking some quiet time go get a copy of my book, 9 Ways to Amazon-Proof Your Business.

When you’re ready to get engaged when you’re ready to figure out what the next thing is. This is a great way to kind of strategize your business and to keep yourself competition proof. 9 Ways to Amazon-Proof Your Business. Get a Free copy at AmazonProofBook.com

That’s all I got for today. you have a good one. See you tomorrow. In the meantime, get out there and let the magic happen.

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Thoughts on the power of words when it comes to sales.

Transcription Words, control buying.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m holding here a book that I’ve talked about in the past. But it’s always a good one to bring up again, words that sell Richard Bayan.

Such a good book, in terms of giving you the type of words, giving you an idea of the type of words that you could possibly use in your advertising and your marketing.

That is the reason why it’s really good power words, and so forth.

If you read it, you kind of gets an idea and the one thing all it does is it tells you the positive words, positive words that you can use, that will encourage people to purchase something, okay? It’s not a guarantee. But it’s helpful.

And it’s great, because it’s really is like a thesaurus. It’s a piece of reference material, this will always be in my library, or something similar because it’s so useful in that sense.

Now, what I want to talk about more today is not as much the words that are going to encourage people to buy, but the words that stop people from buying, and there are different ones, for everything that people purchase.

My question to you is, what are those words or phrases in your industry that stop people right in their tracks from moving any further with the business relationship?

Whether you have a service or what have you, I’m working with a group of network marketers.

It’s a very interesting industry.

One of the things that you’ll see in this industry is, especially for people who are working in the business side of things, it really much takes on the business opportunity feel.

If it’s an industry all unto itself. And the real issue is, is that if you’re trying to find people that are the right fit for a business opportunity.

It’s a long-running thing, it’s not just something you sell to them, and you make some money off of them and you move on.

If you’re talking about a long term relationship, then you really need a very specific type of person, it’s the opposite of the person that normally is attracted to business opportunity, it’s actually somebody that’s a little bit more responsible, is in it for the long haul, willing to put in hard work, not looking for a quick, rich, quick thing.

To find that person, you want the words that you don’t want to use is the word opportunity. Because opportunity will turn off the right kind of person, the type of person you’re looking at.

They hear opportunity, and they say, Oh well, that’s one of those things, you know, one of those fly by night, get rich quick things.

That’s the exact opposite of what you want.

Now, it’s not true in every single case.

But in many, many cases, that is the case and there’s a number of words that they have to be careful about using, every industry has it no matter what you’re selling or what you’re putting out there for people that you want them to do because that’s really what it’s all about you in one way or the other.

You’re wanting other people to do something that they’re not currently doing or to stop doing something that they are currently doing. And if you’re trying to communicate that message, you have to know what the words are that you’ve got to stay away from.

That’s, that really is more important than anything else.

You’ve got to know the thing, the ideas, the pictures, and the words not to use.

Quite often, if you look throughout your industry, it might be the words that everyone else is using. And for you to be able to stand out for you to be different. Sometimes you have to drop those words, drop those phrases, drop that symbology and everything that surrounds how people normally think about your product or service.

Hopefully, that makes sense. That’s something to kind of think of.

I’d love to hear your thoughts on this. What are words that are an absolute no.

No’s for you to find your ideal client?

Leave a comment down below wherever you’re watching or listening to this. That’s all I got for today. Have a good night. We’ll be back tomorrow. Go grab a copy of my book, AmazonProofBook.com.

Get a free copy of, 9 Ways to Amazon-Proof Your Business. We’ll be back tomorrow. In the meantime, get out there and let the magic happen.

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Some thoughts on a wild cat and advertising.

Transcription Advertising is in the eye of the beholder.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I have for those of you who are listening, rather than watching, we have this little meme that I popped up, shows a cat has shredded this chair, it’s just a picture of the cat sitting in this chair in this office chair and it says, designed chair and the designer for sale type thing.

And so it’s a funny idea, but it really brought me to the idea of how art can be anything your cat can shred a chair, and you can call that art.

In the right circles, you’d be able to sell it for a lot of money. A lot of us laugh about that type of thing. But really art really is in the eye of the beholder, it all depends on what it means to the person who’s purchasing it or beholding it.

When it comes to advertising, it’s the same thing. advertising can be anything, it can take any format. It can be paid, or it can be free. It can be this guerilla-style marketing.

Or it could be, you know, a person waving, you know, swinging a sign on a corner, which I remember when that started becoming popular back in, I believe it was the 90s when you started seeing, you know, large that I saw, we started seeing it in Northern California around the time when there was a huge real estate boom.

You had a lot of new houses available for sale and housing developments and you’d see these guys on the corner waving their signs there.

That was the first place I recall seeing that being done, where people were getting paid specifically for standing there and swinging in a professional sign. And that was always interesting to me.

But it’s advertising, everything can be advertising if you want to get somebody to do something else, you’re taking part in advertising and advertising has kind of a bad connotation.

But when it comes to being an entrepreneur or business owner, somebody that kind of is in charge, you know, if you’re an executive of a company, it’s the same idea you have to be willing to see anything and everything as being advertising.

It doesn’t matter whether it comes through the mail, or whether it shows up on your phone, doesn’t matter if you have a communication with somebody trying to get them to do something else your advertising, you don’t even have to be in business.

It could be a church, it could be a nonprofit, it could be anything. If you’re trying to get somebody to do something, and you’re doing it more than one person at a time, you’re you’re committing advertising, I hate to tell you, but that’s how it works.

It’s an interesting concept because it only takes place in a free society. Okay, if you don’t have a free society, you can’t have persuasion.

Persuasion only works when you’re on when I’m talking persuasion, I’m talking nonforce persuasion, okay.

Persuasion only takes place in a society where force is not allowed and that’s you know, we live in a time period and a place where that’s not as much the case as it once was but if you talk to anyone who’s from a country where force was how people got things done.

The government forces people to do this or a tyrant or, you know, a local mobster, whoever, there’s always somebody trying to force people physically force people to do what they want.

As soon as you remove that element, or to at least a large extent, you remove that element, then all you have is persuasion.

Advertising is the backbone of all that advertising, marketing, whatever you want to call it. That is the backbone of a free life is you have to convince the other person with your words with your actions, that they should do something that you want them to do, and most of the time we think of that is you give me money for this, this product or service.

That’s how we think of it but it’s goes far, far beyond that.

These concepts of persuading people, and, and having a conversation to get people to do what you’d like them to do. It’s been frowned upon. And the words like salesman and other things have gotten such bad raps through the years, but really you you if you look at it properly.

Advertising really isn’t the The Eye of the Beholder it’s everywhere.

Depending on how you’re looking at something, everything is advertising to some extent or another good, bad or otherwise. That’s all I got for today.

I want to go check out my book if you haven’t yet, 9 Ways to Amazon-Proof Your Business. It’s still available at the time of this recording, you can go to AmazonProofBook.com and get a free copy.

That’s all I’ve got for tonight. You get out there and let the magic happen.

The post Advertising Is In The Eye Of The Beholder 🐱💺 first appeared on BrianJPombo.com.

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Thoughts on grabbing people’s attention with your mailers and a few direct mail tips.

Transcription If you were your customer, what would you do?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk about this, this because the psychology behind it is kind of cool.

My wife came into me with a piece of mail, we talk about these things once in a while, because we like to see things from our perspective of what would I do?

What are the things that attract my attention and what would I do if I was my own customer?

We watch for things that that pull our attention and like to dissect why.

This is a great example, we’re going to talk a little bit about this envelope, and why it caught her attention.

So we own a property management company. And on occasion, we’ll get a piece of mail trying to play toward that.

That’s what this is, this was specifically playing toward. Well, specifically, it was more for an association that we used to be a member of. And so I’d like to talk about the envelope.

Now, the inside of the envelope was a different story, it’s there was not enough there to really discuss, but I want to talk about the outside of the envelope. Because if you’re sending out mail, I want you to think about how it affects other people and different ways of handling the same, the same issue.

Because there are many different ways that can work. It all depends on what you’re trying to get and who you’re trying to speak to.

Initially, I want you to think this about this not just regarding mail is just direct mail snail mail that shows up, I want you to think about regarding your emails, regarding your social media, regarding everything that you put out there to either prospective customers, current customers or previous customers.

Everything that you’re doing, you have to think, what would I do if I were them?

The best-case scenario is if you actually have something in common with your customer, it’s not always necessary but it’s a good place to be in because you kind of come with that.

And if not, if you know someone that has similar traits that are in the same industry or you know your customers well enough, try and get their take on different things.

If you can do that, on a smaller sampling, before you make it a wider sampling, you’ll save a whole lot of money and you’ll get a lot better effect.

So let’s talk this mail piece gives us a good idea of that. You can see here, there are a couple of things that they did that’s very interesting here.

The first off right up here, it’s very subtle.

Most people won’t to catch it.

There’s a person’s name and address. There’s no name of that this actually came a from an organization, company organization, what have you.

The name of the organization isn’t up there. All it says is Michael P Akin. Okay?

That’s all it says, that can be anybody.

It’s from Alexandria, Virginia, a very commonplace to get things from, you know, larger area in Virginia. There’s just nothing to really tell you who it’s from.

If you’re reaching out to person, especially if you’re going cold and you’re coming in for the first time. So the like that is actually pretty useful because it doesn’t tell you anything.

The one thing it does tell a person, you know, a lot of these things are subconscious. They may not, people look at it quick, they’re either gonna dump it, or they’re going to open it and your whole idea is get him to open it.

Some of the subconscious things is because it’s printed the way it’s printed. And because it’s got a great big headline here.

One thing they will realize immediately, this is a piece of commercial mail.

This isn’t from a friend, this isn’t a business letter that I’m receiving from another business. This is this is somebody trying to get money out of me.

So they will realize that right away and there’s a benefit to that. If your message is clear, which this one is pretty good. But we’ll get to that in a second. The other thing that throws it off is you got the nonprofit owner.

So it is a nonprofit organization, nonprofit org, US postage paid that little stamp right up that little, whatever they call that that’s up here on this side.

This is why a lot of people for years and years and years going all the way back before Gary Halbert or recommending using a live stamp so an actual stamp that you buy out of a machine or you get an A roll or whatever put that on there.

That gives it a little bit more power in terms of it looking like it actually went through human hands. So there might actually be something personalized for me in there.

But this is not attempting to get past that which is funny that they went with just the regular name here. They really do want to use curiosity to pull you in even though they’re, they’re showing off the fact that this is, this is a piece of somewhat commercial mail.

So this says, has the great..and I’m reading it for those who are listening and not watching, “Has the great resignation disrupted your workforce?”

So pretty good, pretty good draw because it’s the great resignation is something that’s kind of been popping around there.

Even if a person doesn’t know what that means it’s capitalized. So you’re going to Okay, well, what is and there’s a, there’s a subheadline here. This is right on the face of the envelope for those you can see.

It says develop new strategies on talent acquisition, and retention, to find and keep great employees.

Who’s this gonna play to?

Someone who wants to find and keep great boys?

Who is it not going to play to anyone that either did not read it or is it looking for great employees binding and keeping great employees, they either already have them, or they’re not looking for them?

So right away, that is going to determine a huge percentage of who opens and who doesn’t, if you’re going to put it on there, you might as well be bold about it.

They did that pretty well, it did. What’s funny about it is it attracted my wife’s attention, even though she wasn’t interested specifically in finding great employees right now. But she noticed how it did grab her.

She did find it to be a good headline and it is for the right crowd.

If that’s the only people you’re looking to get to, this was a good one.

So it’s something to keep in mind all the little things all along the way, even down to the color of the envelope. This I’m not sure if you can tell because the lighting in here isn’t the best.

This is not a distinct white envelope like you would be used to it is it has a slight yellowish tinge to it. I don’t even know what you’d call that. But because of that, it gives off the idea that it is different. It isn’t typical. It’s something that’s more commercial, at least to me, that’s what it gives off and maybe maybe reading too much into it. But I pay a lot of attention to these subliminal concepts that people go through.

If you think that the big guys don’t pay attention to this, you’re wrong. They pay a lot of attention to it, they will try different colors or different shades of colors to see what which gets the most pool.

These are all things that get paid attention to and even if you’re a small company, it’s something you want to pay attention to not just for direct mail across the board, you have to think about what would I do?

If I were them. You see if you can start there and keep focus in that area. You don’t have to be there all day long. You do have to think about it on a regular basis, though. And if you’re not thinking about it you better have somebody reliable thinking about it at your company.

That’s all I got for today.

Hey, go check out my book, 9 Ways to Amazon-Proof Your Business.

Amazon-Proof just means that making it where the big guys can’t pull you down. Even if they’re amazon.com

You should be able to overcome competition, 9 Ways to Amazon-Proof Your Business.

Go buy yourself a fruit, go buy yourself a copy or get a free copy from my website. AmazonProofBook.com That’s all I got for tonight.

You have a good night, and we’ll be back here tomorrow. In the meantime, get out there and let the magic happen.

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Ok, two days in a row of Playboy content, I’m going to have to talk with Brian about this. 🙄

Transcription Business movie, American Playboy.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Now, it’s not the type of movie that I run out and watch on my own. This was recommended by Dan Kennedy, in his recent interview with Russell Brunson with his kind of return to form and having his company recently acquired by Russell Brunson.

And so it was very interesting.

He’s discussed this before how Walt Disney is very similar in how he structured his company, too many other icons, including Stanley and Hugh Hefner, three people you would never really consider to be similar.

But you look at how they structured a whole lot of their branding, and their companies and so forth, and then you can see the similarities.

This was one of those things that I did not have a whole lot of knowledge on how the original Playboy company was structured, but it was very interesting.

Now, regardless of the controversy, or, you know, the controversy is endless from the very beginning. Playboy was started under the concepts developed by Alfred Kinsey in the 50s.

I think Hefner was in was in college at the time and came across this and it was this grand awakening that he was looking to spread the gospel of, through his magazines that he eventually came out with, and watching the transition of how that happens.

It doesn’t matter where you stand on it, morally or otherwise, if you can step back and look at the business aspect of it and look at what he was able to do off of very little started really out of his garage, in a sense.

Built on to that time, but you know, piece by piece by piece over time, and morphed with the times in order to stay relevant, as relevant as he could, was a very, very interesting documentary.

So this is just so you’re aware, this is a mini-series, specifically.

I could call it a TV show or a movie I just stuck with a movie because it has a very definite beginning, middle and end. But I believe it’s 10 episode miniseries that can be found on Amazon.

If you look at it from the business perspective, it’s worth watching for that because it is a documentary with elements of Docudrama built-in.

So what they ended up doing with this movie is they end up having people and I’m not going to spoil anything, but they do have clips in it that are dramatizing different sections of Hugh Hefner’s life.

They have actors playing all these famous people and not so famous people that you get to know throughout the course of the film.

It’s a very interesting way of doing a documentary. It’s not my favorite way of watching a documentary, I don’t mind a little bit of that it this is very, this has a very high-end high amount of, of Docudrama, built-in.

Now throughout that, they’re also working in clips and recordings, and so forth of Hugh Hefner and other people that knew him.

And also, you know, talking heads and famous people today talking about what they thought about what’s going on during the scene, you know, they start at the beginning of his life and go all the way to the very end.

It’s very worthwhile in terms of watching it from a business perspective. Beyond that, in terms of entertainment, I don’t know what type of things you find entertaining.

I like documentaries, especially by biographical documentaries, whether they like the person or don’t like the person, if the person had an interesting life I,

I enjoy watching it. It’s important to understand what this was. This had a whole lot of his children involved in it, and so forth in putting together this documentary.

It is very highly favorable of Hugh Hefner, okay, so if you dislike him, you just got to take it all with a grain of salt and realize this whole thing is very much put together to put him in a very good light.

I’m sure if you had people with more of a negative view on him, it would make it even more interesting documentary, but you take it for what it’s worth. It’s called American playboy. Like I said, it’s on Amazon. It’s on Amazon Prime.

You can go check that out. I recommend it in terms of its business content. There’s also a large amount of swearing, nudity and all the rest So probably not that great for kids. So just a warning there. I wanted to also recommend to you my book, 9 Ways to Amazon-Proof Your Business.

If you’re a business owner or executive, and you’re looking to make your business more competitive proof. I wrote a book on it. It’s a short book, easy read, go grab yourself a copy or you can get a free digital copy at AmazonProofBook.com.

That’s all I got for today. You have a good one. We’ll be back here tomorrow. In the meantime, get out there and let the magic happen.

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Don’t worry, I’ve gone ahead and emailed this video to Brian wife so she knows now. 🙄

Transcription Belonging to the Playboy Club.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today, I have here a what I believe is a replica of one of the keys that you would get when you are a member of the Playboy Club.

Now, I’m not going to clear the air here completely.

I’m not saying one way or the other whether this was a good or a bad thing. What I want to do is discuss the thoughts behind it.

The business idea, the business concept behind it, besides the fact that it was you know, pornographic and everything else, I want to talk about the Playboy Club, which was a group of nightclubs that were started out by Hugh Hefner, back in the world would have been the would have been the early 60s, late 50s, I can’t remember the exact date. They lasted until the 90s.

They had a tough time lasting but in the short run, they had an amazing run and it was extremely popular.

This key did not actually open any door now why when I bought this, they said that it was one of the originals that had never been used, had never been distributed. I don’t know if that’s true or not.

If you’re somebody that can authenticate this type of thing, I’d love to know, I did want it for the concept of it.

Because there’s so much to the entire Playboy empire, that if you remove all of the sex from it, I guess you could say, if you move all of the anything that could be seen as being nasty or wrong, or misogynistic, or anything else, you will remove that.

Just look at the structure of the thing. It was the Playboy Empire was not all that different from Disney. It had a mascot, it had a logo that is to this day extremely recognizable.

What they what he did, though, which was a step of well wasn’t a step ahead of Disney, he and he had opened already opened up the Playboy Mansion as kind of a semi nightclub, what he wanted to do was have a very swanky place where people can go all across the world to different cities, and be able to go and be a VIP experience.

That was the whole idea behind it and what you would do is you would show them your key and this got you in the door that showed that you had paid membership dues, and that you were allowed in to the Playboy Club.

Now, what was different from the Playboy Club than everything else, it was high end, they spent a lot of money on it, the waitresses were were very partially clothed, dressed as a little in little bunny outfits.

Nowadays, it’s very common, you go to a place like Las Vegas, nearly every casino, the the women are walking around dressed in very similar outfits at that time, it was extremely risky and very, very, to the to the end of things. But this is after the the magazine had already opened up right.

All this stuff was already he was already known for these types of things. So it just added a mystique and added everything else. But what what’s the real power behind this the real power is, is when you had one of these you belonged to something you had access to something you could take care of any FOMO that you have that fear of missing out.

When you had one of these, you were the cool guy and that was the whole concept behind it. And because of that everyone wanted one.

Not everyone but you get my dread that in in it was very cool to have a key to the Playboy Club, whether you ever went or not just the fact that you had one was a powerful thing.

Disney later, you I don’t know I doubt he copied this concept. But it was it was the era of the cocktail time when drinking was very hip and, and hanging out in a cocktail bar was very happy.

Disney created his own VIP bar, which we talked about earlier in an earlier episode called Club 33 that he was building in Disneyland right about the time when he passed in the mid 60s.

Right just previous to when he passed I should say it’s still there, that Playboy clubs are no longer there. So there’s a real magic to creating a sense of belonging to have tokens associated with that belonging in to have experiences that people can have in real life, not just online, not just in a fantasy place in real life, you can go to this place and see other people in there who were also members.

Powerful stuff, especially because it was tied to a different medium, you go and you tie it to a different medium that people aren’t used to.

None of the other cars, you know, you go to any cocktail bar, you go to other private clubs. But none of them are tied to your favorite magazine, you know.

You put all these things together, it’s a brilliant, it was a brilliant business move by Hugh Hefner, who if you have not seen, I heard recommendation from Dan Kennedy, and I seeked out this mini series, so many series on the life of Hugh Hefner, which is very interesting, I’m going to review it tomorrow night.

Once again, you have to be able to separate yourself from the morality of a person and the morality of a company and what they do and be able to see, okay, what, what real human needs and wants and desires?

Are they solving with this company, because all companies that become really large and are really powerful and have a really strong tie with their audience. All of them are, are not, it’s not just about the initial thing that’s on the surface.

You know, Disney wasn’t just about cartoons.

Playboy wasn’t just about naked women, and the whole sex misteak. But in the same sense, that was the hook that brought you in, but people stuck. And people got into it, because of a sense of belonging, because of a sense of adventure.

I mean, there’s a whole lot that goes along with it.

Playboy clubs were just a small piece of that, and the concept of belonging about having a VIP experience. It’s something that everyone should look into, which is why I always recommend subscriptions and memberships and things of that sort.

So that’s all I’ve got for tonight. We’ll be back tomorrow night. In the meantime, go check out my book, 9 Ways to Amazon-Proof Your Business. I offer a free copy at AmazonProofBook.com.

See you tomorrow. In the meantime, get out there and let the magic happen.

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Bri, Bri is getting Sick, Sick… 🤮

Transcription Creeping disease.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I have a house full of sick people, whatever’s going around whether it’s flu, COVID, or fluid, or Omicron, or whatever you want to call it, there’s something that hit our household yesterday.

And today, it’s spread out beyond just one person. And it’s one of those things, I have a real question for you, and that is, what do you do when disease starts showing up just a little bit of time?

You may be a single person on your own but what happens when you just start getting a tickle in your throat or something like that?

Now, currently I don’t believe I’m sick, I believe my body certainly finding something off, I’m a little more tired.

You know, a little bit of congestion, nothing major. The rest of the family’s going nuts right now but there’s a few things that I do.

And I’m curious to find out what you do to help us out. One of the things I do as I tried to depending on what it is, I really try and listen to my body on what I need more of.

Sometimes that requires drinking more water, be more hydrated and if I do that, I also add in some salt or other, you know, what they call electrolytes, you know, to help so that your body holds on to the water that you’re putting into it.

That has always seemed to seem to help.

Another thing is just I pay closer and closer nutrition, closer and closer attention to nutrition.

That when it comes to any type of winter colds, or flus or viruses, I like to like to take zinc have for years, I have a couple of couple supplements that I’ll take a little more of or take some that I don’t want normally take.

I’ll take it just to give my immune system a little boost that tends to make a big difference.

For me also, most of the time, I tend to pull back on food, I tend to eat a whole lot less if I can unless there’s something that I feel my body is specifically craving that might be able to help I’ll test it out and see, see what happens when I do it.

But we’ve got toilet issues and vomiting and all this other fun stuff happening in the Pombal household. So this is a two parter. I’ll let you know how things go tomorrow. If I’m sick as a dog, you’ll be the first to know.

But just a quick idea.

When you’re in business you got to have you got to have kind of a game plan for this type of thing. Because you know, it’s bound to happen eventually.

You got to be prepared on what you’re going to do what works, what doesn’t work. And I’d love to hear what you do to help combat these things. Most of the time, I can get by I’m fact my entire household can get sick with something and I don’t tend to it doesn’t tend to hit me as hard as everybody else.

I’m not sure why but I do try and pay attention to these things. I also don’t focus on it.

I don’t keep saying Oh, I’m getting sick, I’m getting sick, I’m getting sick.

You say things too often, I’m certain that you can cause your immune system to not react properly and cause your body to just take on the sickness.

It’s just me, maybe I’m completely wrong.

Maybe that’s completely woowoo garbage but I’ve just seen that people who tend to talk about getting sick the most tend to get sick the most. And it precedes the sickness.

So just my two cents.

Like I said, I’d love to hear what you think. Also, if you are sick if you’re if you’re away from work, it’s a good time to you know, catch up, catch up on videos, catch up on audios, catch up on some reading, if you have the ability to if you’re not completely brain fogged out of your mind, 9 Ways to Amazon-Proof Your Business. This is my book.

You could go check it out. You can get a free copy at AmazonProofBook.com, just a suggestion. That’s all I got for today. You have a good one.

We’ll see you tomorrow. In the meantime, get out there and let the magic happen.

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Thoughts on subscription models, tripwires and upselling.

Transcription Taco Bell’s, Taco Lover’s Pass.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I can’t believe it. This is a really interesting concept, especially when it comes to business.

So this is a show where we talk to people who are business owners when people want to be business owners or people that are at least executives within their business.

You’re the movers and shakers, the ones that really make it work from top to bottom.

And I wanted to talk about this concept of the Taco Bell that the taco pass created by Taco Bell.

Look at this, look at this article that I came across this was this particular one was in USA Today. There were a lot of people that talked about it but it basically says you pay $10. And you get, I believe, 30 days of tacos.

So you get a taco a day. But you can go every single day into Taco Bell and get a taco for $10. And I think it limits it to one a day from my understanding. But this is an interesting, really interesting concept, I want you to see it first from the consumer end, and then look at it from business owners’ end.

So from a consumer end, there are a lot of people that I know at one time, at one time in my past, I was eating from Taco Bell on a regular basis.

I would have gladly paid $10 once to have a taco every single day.

No problem whatsoever.

And it’s a done deal for people who are hardcore Taco Bell people.

How do you go wrong and how does Taco Bell go all this time or any restaurant that you know of without offering subscriptions?

Subscriptions work in just about every single place you could think of I have not found a business yet that you cannot somehow tie a subscription to if you can’t, that business has other issues that needs to be that need to be fixed.

But there’s no reason why you should not be able to have a service or a product that can be offered by subscription. Any fast food joint can easily offer a similar deal.

And why not?

Why not make it renewable to where every month that automatically charges you another $10 and tries to bring you back into Taco Bell more often than they would have otherwise.

How many people are going to pass up Taco Bell when they have a subscription?

You could take Amazon Prime, you could take anything, and there’s so much magic to the concept of a subscription.

It’s unbelievable that most businesses don’t take advantage of it.

Go check out this book, the automatic customer.

I’ve talked about many times, I don’t have a physical copy in front of me. So I put up this picture.

This book is incredible.

It’s the best book I’ve ever read on subscription model, whether you’re talking about a membership, whether you’re talking about what would be considered a traditional subscription.

Everything that came from magazines and everything else, all the way down to when you’re talking about Netflix, whether you’re talking about Amazon Prime, whether you’re talking about all the other things that you pay for on a monthly basis, I know it’s driving a lot of people nuts, because like I’m paying for everything on a monthly basis.

It’s true. But we’re also offered more things that we’ve ever had in the time in our life, that you can have access to any I mean, just rewind things back 1015 years ago, for those of you who have the memory for that.

Imagine saying at one point, you’re going to pay one price and have unlimited, virtually unlimited movies, there are more movies on Netflix alone than you can ever watch in a lifetime.

What’s currently on there, and they’re putting new stuff on there. Sure they’re taking other stuff off, but at the same time, there is more on there than you could possibly ever get to.

Yeah, you may not find all the stuff that you want to get to right away and that’s a whole nother issue.

This is why people don’t only subscribe to Netflix, they subscribe to Hulu, Netflix, Amazon Prime, all these different spots HBO Max, you know, Disney plus, I mean that it’s endless, all that that’s only when we’re talking video cut mainstream video content.

That’s all we’re talking about here, all alone, everything else in your life that can be bought by subscription.

Now, subscriptions will overrun an industry like that to the point to where people are going to start cutting back but that increases quality it causes the people that are offering these things to offer higher quality stuff over time and offer more creative subscription models.

This is only a good thing. It’s good for the consumer. It’s extremely good for the business owner. Now, from the business owner perspective, you’ve got to look at this.

You have consistent payments, and you’re saying, Yeah, but what about the people who take advantage of it, and you know, that you pay 10 bucks, but they’re taking a taco every single day.

For one thing, that person is very, very, very unlikely to be there. They’re, it’s very unlike even if they went and took the taco and gave it to somebody else, it’s unlikely that someone’s going to come every single day.

But here’s the other thing.

Who is going to go to Taco Bell and buy a single taco and nothing else for 30 days straight?

I guarantee you 99% of everyone that goes and gets a taco is going to get something else, they may just get another taco, they may buy one of those giant tankers full of soda, they might they may get you know all the other things that because a taco is simple, it’s small.

They know you’re going to want something else. So all they got to do is get you in for the taco, and they’ll get you for everything else. Is it tricky?

Yeah, it’s tricky but it’s up to you on whether you want to pay for it or not.

You could cancel at any time type of deal, right. So that’s the magic of the subscription. It puts both parties in a in an area that is useful, at least in temporarily, I don’t know how popular this is going to be over time.

I applaud Taco Bell for trying something new look at all the attention that they’re going to get from this.

Having this applying the subscription model to an industry that does not have a subscription, or does not have a very well-known subscription, and it is brilliant.

So I applaud them and I implore you to think about how a subscription model can work for your business. I love this idea. I talk about it a lot. I’ve got a whole chapter set aside specifically for subscription models in my, 9 Ways to Amazon-Proof Your Business.

It’s one of those things you can do. You can literally copy Amazon, and you but you can outdo them in a way of the subscription model, which I talk about in here, 9 Ways to Amazon-Proof Your Business you can go buy a copy on amazon.com, Barnesandnoble.com or anywhere you get your books, or go download a free copy if you want AmazonProofBook.com.

AmazonProofBook.com.

That’s where you can get a copy of this book. I’ll be back tomorrow. In the meantime, get out there and let the magic happen.

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To findout more about Dean Jackson’s VCR Formula, follow the link below.

link – https://ilovemarketing.com/the-v-c-r-formula-how-to-make-and-reach-billions-and-provide-more-value-than-your-competitors-with-dean-jackson-and-joe-polish/

Transcription Dean Jackson’s VCR formula.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I wanted to talk a little bit about Dean Jackson, who’s a bit of a marketing genius, you can hear a lot of his podcasts out there. I love marketing, welcome to Cloudlandia.

All this other stuff out there is great stuff, Deanism is an amazing person to get to know and to find out more about. So be sure and look into him because he’s got some great ideas.

This is one of them and the reason why I’m bringing up this idea is that it came back to me in my own voice with different words.

It’s only because I had already heard it. So I had written down oh, well, there’s really only three things that you need to be able to be successful in business to be able to move forward in business.

I kind of wrote down the kind of what was in my mind, these three things.

Then I went back and yesterday we were talking about this honey situation, you go back and watch or listen to that. And it reminded me of these three things. And I said, Well, we’re really that’s really tied to the VCR thing.

So I went back and I looked the VCR thing is identical, I came up with the same thing with different words and the words that Dean came up with are even better.

So VCR stands for three separate words.

Okay, and this is a formula, you got to find out what you you got to look at it in terms of what you bring to the table, and what you need from somebody else.

Now, sometimes you’ve got a wide enough spectrum of coordination, I should say that you can do this all on your own. This is why you see some people able to start good sized businesses and do it completely on their own.

Most of us aren’t so lucky and most of us have a difficult time with that. And we were so good at one area, and not good at all. There are others.

So V is for vision.

C is for capabilities.

And R is for reach.

How explain this. So in no matter what type of business venture you’re talking about, there’s always a vision person, the vision person is the one that has an idea of where you’re going.

At least some it may be completely vague, but they have some idea of what you’re trying to accomplish, what you’re trying to put together to sell in the marketplace or what have you. That’s the vision person.

Now, entrepreneurs tend to be tend to lead toward the vision side of things, the people who we call entrepreneurs, or the business owner, that’s, that tends to be the area that they at least have some idea of see is for capabilities capabilities, is the actual ability to do what needs to get done to be able to make to get the thing out to the market to get the product or service out there and done and functioning.

Providing and never all the things that go along with whatever your widget is. And I’m not talking product or service. When I say widget, it’s anything.

That’s what capabilities are. And a lot of us don’t have that many capabilities, we have a lack of capability.

You need to find somebody who has that capability and the quicker you could do that. Rather than having to build up the capability yourself, you can do it yourself.

But if you can find somebody that already has the capability, you can take that shortcut, and get further the final thing is our reach reaches, how are you going to reach the final audience.

My understanding of it is reaching the final audience. So you think, you know marketing and so forth. There’s a whole lot of shortcuts to this too.

So you could if you knew somebody that already had the reach, they already have a YouTube channel that’s got millions of people following it. They already have a podcast, they already have an email list, what have you.

Some people already have that reach, and you can go through to them and team up with them. Even if you are only a vision person and you have someone else who has the capability. You find somebody with the reach. Now you’ve made it.

These are the three things necessary to be able to move forward with this. They may not just be one person, each of these slots, it may take 10 people to be able to accomplish or 100 people to accomplish any of these things.

But when you think about it, it’s really a magic formula because it takes up it takes away the need for you to have to be them all.

The bit the best thing that happened to me in businesses when I realized that I can’t do it all and keep my sanity.

Me personally I tend to be much more on the vision side of things less so on the capability depending on what it is we’re dealing with, and usually less so on the reach depending on what it is that we’re dealing with.

But if you can put all those pieces together, I’ve got a project I’m working on right now where somebody really has a whole, they have to have a big piece of the vision.

They have some of the capability and I actually have a piece of the capability and they have but they definitely have the reach.

Because even if you don’t know anybody that has these things, well who does?

Well, Google and Facebook and and the company that owns the the billboard, I can’t think of the word billboards, I mean any type of media out there that you can purchase, a person that the newspaper. Anything that can be purchased media, what we call advertising, any type of advertising is reach.

All you’re doing is you’re exchanging money for that rate for that reach to that audience to that end user.

That’s VCR there’s it’s a very magical formula because it simplifies something that can be overly the top complicated.

If you look at each of the little details that go on with every single business. But if you could step back, every business comes back to that formula. It’s a brilliant thing. Thank you so much Dean Jackson for coming out with it. I can’t take any credit.

All these ideas i i hear at some point and the nice steel and then I twisted around and sometimes I don’t even know I did it. And that’s why I could never be a comedian because I end up using everybody’s jokes, and not know that I was using their joke.

So go check that out VCR formula. There’s a podcast I’m gonna put a link in the description. You go listen to it from I love marketing, an episode where they discuss the VCR formula. Very interesting.

Both Dean Jackson and Joe Polish talking on there. That’s all I got for today. We’ll be back here tomorrow.

Hey, go check out my book, 9 Ways to Amazon-Proof Your Business if you really want to just completely dominate your industry dominate your marketplace. This is the book for you. This is where there’s a good starting block.

This is where you can sit down and really make some long-term strategies. Great for the new year.

9 Ways to Amazon-Proof Your Business. Get a Free copy at AmazonProofBook.com That’s all I got you have a good night. Get out there and let the magic happen.

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Brian shares a story of a jar of local honey he got from his friend Jonathan…or is it Johnathan?

Who knows, just watch the vid!

Transcription The story of liquid gold.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m going to tell you a quick story and kind of my thoughts about it. This, my friend Jonathan gave me this. This is a plastic container full of honey, local honey, made from his own beehives.

Now, it’s interesting, I liked the idea behind this story and I’m not sure where it’s gonna go as I start to tell it, but I’m about to tell it anyways.

Because I think there’s a lot of people that be interested, I’m being plugged in with a lot of people in the self reliance field.

In fact, I have a podcast out there you can go check out called offthegridbiz.com, which we’ve been we’ve had around for a few years now interviewed some great people in the business area of self reliance everywhere from environmentalists to survivalists to everything in between, I mean, just people all over the spectrum, but people who have an interest in self reliance of some sort, then go on and on about that.

But then what, what is one of those things that pulls a lot of them together, honey, honey is a really interesting idea.

For one thing, the preservation of bee colonies and everything with with a whole lot of the loss of bee colonies over the years. All the controversy around that had pulls a lot of people together.

People who are involved in any type of agriculture depend a whole lot of their crops depend on bees.

Honey is one of those things, it’s, it’s kind of everywhere, on my friend, Brad out there, which we we have an interviewer to with him on off the grid biz, and he he has an amazing product.

Regarding beehives, you can go and check that out. And an entire business wrapped around it. Learning how to make your own honey is a huge self reliance project in and of itself, whether you make a business out of it or not just learning how to do it is pretty wild.

There’s a whole bunch of medicinal uses for honey. Honey is one of those things that’s also shelf stable.

You know, there’s no specific for my understanding, there’s no specific date of use needed for honey, they found honey, you know, 1000s of years old, that’s still edible.

So you can put this up on a shelf for quite a long time and not have to worry about anything other than probably a little bit of crystallization. But I think it depends on the honey to and the purity. It’s just it’s a very interesting idea.

A lot of people refer to it as liquid gold. Let me tell you the story behind this, this particular bottle.

So Jonathan, I’m sure he won’t mind me saying this. He, he was he’s been interested in keeping bees for a number of years. But between work and everything else, he hasn’t been able to really spend time to really get good at it.

He was contemplating getting rid of it. So he wanted to talk to an expert, he talked to somebody who referred him to somebody that was kind of an expert at these types of things. And this gentleman, he said, and he said, here’s the here’s what I can do. Would you be willing to let me take care of your beehives.

I’ll do everything for you free of charge. The only thing I’ll charge you for is if we needed any equipment to update anything, or to keep anything up and running.

I’m not going to charge you for I’m only gonna charge your cost on that.

You just if you pay for that I’ll do the rest of the work. All I asked for us 50% of the honey that comes from it. Now he had pulled any honey out of it up till now. They’ve been active, relatively active.

But he had he hadn’t been taken care of it as much as he wanted to. And so that seemed like a good deal. No, some honey is better than no honey, because if he didn’t do it, he’d have to find somebody else or he’d have to get rid of the beehives.

So that was a great day ended up with a whole bunch of these.

I got this as a great little Christmas gift. I don’t eat a whole lot of it. But my kids go crazy over it. And it’s good to get local stuff. It’s good for allergies, and so on so forth. At least that’s my understanding of it.

So that the reason why I wanted to talk about that is that business isn’t just about money for product or service. In most cases it is.

But it isn’t always and you got to be really creative with what you can do because both sides ended up with something that they wanted.

The one person ended up with a whole lot of honey that he wouldn’t have had otherwise he doesn’t have to. He doesn’t have to have the hives himself. He doesn’t have to be responsible for them afterward.

This is the gentleman who knew who he hired. He doesn’t have to have the land to keep the lawn, or have anything else that is required for it.

All he has to do is apply a skill that he already has, right, and he gets honey. Now, I doubt he’s keeping that on himself. I’m sure he’s selling it to other people. He probably has a network of people who want honey, which is the cool thing.

So he took his expertise and teamed it up with somebody who had the resources, but not the expertise and not the time to be able to put into it. But he ends up with the honey, that is really all he wanted out to begin with.

So that’s it’s a cool, simple example of a joint venture of a process of people getting together, one having one thing one having another. This has been talked about a lot. If you’ve ever heard, there’s a great podcast out there that you can listen to, it’s called Welcome to Cloudlandia.

It’s kind of what would you call it cerebral, because of two very intelligent people, Dean Jackson, and Dan Sullivan, two, marketing and strategy geniuses that are out there. And they’re talking back and forth.

Sometimes I get lost, sometimes I’m not following along, but they have some great ideas. And one of the ideas that they have that I’ll talk about another time is this concept that Dean Jackson came up with called VCR that’s worth looking into, I’m not going to go into the details.

But it’s the same idea about how you only need certain elements to create a good relationship. And usually you have some of the elements, and someone else has some of the other elements.

Actually, I will talk about that a little bit tomorrow because I know of a formula that’s similar and it may be exactly the same.

But I know of a formula that’s very similar that came to me a couple of nights ago. So I’ll share that with you tomorrow. In terms of eight, you probably have something you do really well. And there are other people that have that do something that you don’t do well, and you need to find them and team up with them.

More than likely that’s the case. Sometimes it’s another business owner, sometimes it’s somebody that doesn’t want to own a business, but they want to do what you don’t want to do.

It’s a beautiful thing when you really see it happen in action. It’s one of those things that if there are any really good things about American free enterprise, I should say, then that would be one of them, is the ability for people to be able to do what they do best and find other people that do what they do best and create something that’s greater than this then the sum of the whole.

Yeah, it’s greater than they would ever be able to do on their own.

Just putting those two together isn’t just addition it’s becomes multiplication. It’s beautiful thing.

Hopefully, that makes sense to you. It’s just a quick idea for tonight.

Go check out my book for more my broadminded ideas from be able to move your business forward.

My book is on 9 ways to Amazon-Proof Your Business.

9 Ways to Amazon-Proof Your Business you can go type that into Google, you can go get it off of amazon.com or one of their many competitors.

Or you can go to my website, AmazonProofBook.com and download your own free copy.

That’s all I got for tonight. You have a good one.

Get out there and let the magic happen.

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Do we really know celebrities at all?

Transcription The real Betty White.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Now, why would a business podcast be talking about Betty White?

Well, Betty White just passed away at the age of 99. If you haven’t been paying attention, or if you’re watching this or listening way in the future, she passed away on New Year’s Eve 2021.

Just a very short period of time before her 100th birthday. Now, since then, social media has just been exploding with Betty White tributes and everything else.

You would have thought that a very sainted person had passed on or something, and not not to take anything away from Betty White.

But I want to pull this back because this does have something to do with business and has a whole lot to do with how people see you, or how people see your business or your product or your service.

Do they see it a certain way or not?

How much do they really know one way or the other?

A lot of people always think that, you know, you come up with the best product, you come up with the best service, you’re automatically going to be number one. And that’s not the case, because perception is a reality in the marketplace.

That’s what you have to understand how much do we really know about Betty White? Well, I can I can speak for myself. I know that she’s been in movies for years. She was on television for years, even before Golden Girls.

Most people remember her from Golden Girls. Many people may remember her from some for later shows that she was on. And a lot of people older people may remember her from Mary Tyler Moore Show and other older shows previous to that. She hosted the Macy’s Parade I think I think I saw it No, it wasn’t the Macy’s Parade.

It was the Rose Bowl parade that happens every year, during New Years. And she’s done a number of things. She’s done game shows and everything else.

She’s just one of these figures that has been relatively, you know, known but not necessarily a huge, massive star. About the only thing we know about Betty White for sure. Is she she has she she was relatively witty.

So you may have seen an interview with her here or there. And she she was quick on her on her feet.

But even even in her older age, she was quick with a joke back when somebody would bring something up, she’d have something quick on the on the tip of her tongue, which was pretty amazing.

But most people, especially my age, I’m in my 40s. Most of us remember her as Rose from the Golden Girls.

Was Betty White, Rose?

Probably not. And even if she was, how would that possibly be she wasn’t a writer on the show. Right?

All of her lines were written by somebody else. They were all written by somebody else that character was written by somebody else.

Most of us have never met her, most of us do not know her. Another thing we may know about her real life is that she was a supporter of animal rights.

But besides that, how much of us really know anything else about her we know her image. We know her name.

We know the fact that she was just about everywhere. During the last 20 years of her life, they started using her constantly and everything.

She was the final person from the main cast of Golden Girls to pass away.

Most of us remember her as that character. It shows you how powerful an image can be how powerful a false image honestly, we don’t know she could have been a horrible person.

I’m not saying that she was, but she could have been. And we don’t know.

Most of us had never met her. Most of us don’t know anyone who have ever who has ever met her.

So how do you really know what are we really believing what we’re believing in what we’re celebrating is a character that we watched on TV during the 80s and 90s. That’s what we’re celebrating.

We’re not really celebrating the person Betty White, she was, who she was and she lasted a good chunk of time to reach 99, right?

Something to keep in mind.

It’s something of watching yourself, but also something you have to realize that other people do the same thing. They grab on to an image, same things been done year after year, you’ll see somebody pass away.

There’s a huge, huge influx of passion out there about this person passing and people don’t necessarily know who that person is.

Now I’m not talking about people who kind of put their reality out there they are themselves. And that’s who they’re known for as being themselves. That’s a different thing. B

ut you talk about somebody like Princess Diana, who, when she passed, it was a huge deal, I believe she passed on the same day or very close to the same day as Mother Teresa.

But most of the media was about Princess Diana.

Most people don’t know much about her. They saw her out there, she was pretty, she was a princess. Other than that, most people didn’t know much.

In years since you’ve seen TV shows like, The Crown and other things that have shown more of a human being with flaws, and so forth. Whereas she wasn’t treated that way.

At the time of her passing, she was treated as if she was beyond royalty, more of a saint, in a sense.

These are interesting things, it’s not to tear down anybody that’s passed away. But notice that people latch on to lies, innocence, or what could possibly be a lie, which is a character somebody plays, actors, people do this with actors and actresses, often, they fall in love with a character that that person plays or that that person plays similarly over and over again, in movies.

They fall in love with that they don’t know anything about the person. But they’re attached to that image, they’re attached to the person, there’s a there’s something very strong about human connection, and being able to connect with somebody.

When you’re able to connect with a real person who they really are, or as close to as possible as who they really are, through different types of media, that’s powerful.

That’s something that can take you and your brand farther and farther and farther. It doesn’t need to be with everybody. It just needs to be with a select audience, with a select group of people that you’re trying to reach.

That’s your ideal client, your ideal customer, that’s who you got to, you got to focus on and you’ve got to get your image out there and let them get to know you. And the closer it is to reality.

Hey, great, but people don’t care whether it’s real or not. People care whether they they connect. So hopefully that makes sense.

Go check out my book, 9 Ways to Amazon-Proof Your Business. I have a whole chapter dedicated to be being somebody and taking a nobody and making them somebody in a sense. And it’s all business-oriented, 9 Ways to Amazon-Proof Your Business you can get a free copy at AmazonProofBook.com That’s all I got for tonight.

Hey, get out there and let the magic happen.

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Brian shares a sad picture of a snowman in his local area of Grants Pass, Oregon

Transcription Don’t be the last snowman.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Lately, we’ve gotten quite a bit more snow than we normally get in most winters here in Grants Pass or some winters that we don’t see any other than on the surrounding hills.

But when we do get it tends to not stick around too long. But we’ve had quiet we’ve had two big, good-sized snowstorms where we had some snow that sat on the ground for a while.

I know a lot of those you who are in more snowier areas are going, Ah, I wish I had that good. But I mean, I so reason why I picked to live around this area. It’s a nice, really nice climate.

We had a situation where, during Christmas, we were out of town. And when we came back, the snow was still just starting to melt and it was kind of cool. But one thing I noticed this trend, and it was a trend that you would see the entire eventually you’d see the entire yard of somebody’s yard.

No snow except for one snowman just hanging on and I got to take a picture of this one snowman here that you can see, if you’re watching this, if you do not imagine a very pathetic looking snowman, with a baseball cap on and a stick hold partially holding him up. An even empty beer can or soda can next to him.

It’s just, it’s a sad thing. And it kind of reminded me of it as an analogy for a lot of people in business nowadays.

They will be so stubborn to stick with doing something the same way they’ve always done it.

Even though everything’s melting all around them, their entire industry is falling around them or their competitors are falling down, and they’re just gonna hang in there, they’re gonna be the last one to melt, as if there’s any good side to be in the last one to go down.

The last of the snow people, you know, snowman, snow woman, I don’t know what the official term is anymore, but let’s just say snowman for now.

It’s sad to see that and if you’re a person that’s in business, and you consider yourself kind of stubborn, you kind of have to be stubborn to get into business, to begin with.

Then if you’re gonna stick with business a long time, you can’t, you’re gonna have to be stubborn. But you got to be flexible in the areas that determine the principles of why you’re doing what you’re doing.

You know, what’s the reason behind it?

Is it just a hobby?

Now, if it’s just a hobby, I understand, okay, you’ve got money coming in somewhere else. And this is just a fun thing on the side, and you’re going to stick to your guns and be the last be the last one standing. But it’s not that useful.

For most of us, most of us get caught up in the wrong things when we’re in the Battle of business, get caught up in the wrong areas.

It’s important to catch yourself and realize that you’re really the last snowman. And what you need to do is get up and move to a colder climate, you need to get out of town right away, or you need to to change, you need to become something other than a snowman, if that makes sense.

So these are these are some of the ideas that I I talk about a lot with business owners as I as I love asking people about their stories and where they came from. And it’s a common theme to be the last one to melt and make sure that it’s not you or anybody that you know.

And if it is I recommend them check out my book, 9 Ways to Amazon-Proof Your Business. You can get go purchase a copy wherever you get books, or you can go get a free copy. Free digital copy at AmazonProofBook.com. AmazonProofBook.com.

That’s all I have for tonight. You have a good one.

We’ll be back here tomorrow. In the meantime, get out there and let the magic happen.

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Tip: Sales ain’t about what you want, it’s about what your customers want and showing them how to get it.

Transcription Don’t play psychic.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I know, it’s a funny thing this time of year, you tend to see certain people react in different ways. There’s, most people out there are out doing their thing. They’re kind of recovering from the haze of New Years of Christmas and everything else.

Then you have another type of person who is like raring to go, you know, and it might be you I know, I know, I relate with the second type of person more, that there’s a there’s like this beginning of the year.

It’s like, Yeah, I’m ready to go, people are starting to come out of their slumber and their stuff to do and I’m ready to talk to people and start, you know, start my projects and keep things moving and stuff like that.

If you tend to see it more with entrepreneurial business-minded people tend to be more on that end of things, here’s what you got to watch out for, is if you’re that way, and you’re out, going out and talking to people you want, you got something to say, right, you got something to put out there.

It may be via email, it may be over zoom, or whatever else but we can oftentimes get to the point where we’re being very pushy about what it is that we want.

Don’t assume you know what they want, though and for you to have a good conversation and to really make a connection with somebody and help bring them over to your point of view or what have you.

You got to really figure out what it is that they want. And see if there’s a way that you connect what they want with what you want.

You’ve got stuff you’re excited about, that’s great, but find out what they want.

First, if at all, you can do that if you could quit assuming that you know what they want, and find out directly from them, what do they want, and then you help show them how to get it or you help show them how what you do or what you provide can help them get that. It’s a simple idea.

But oftentimes we get ambitious and excited and everything else and we want to push everything out on other people. And it’s best for us to sit and listen as much as possible, especially when we’re most excited about things. S

o hopefully that’s helpful to you. Just a quick tip for tonight. Go check out my book, 9 Ways to Amazon-Proof Your Business. You can go and buy a copy or you can get a free copy at AmazonProofBook. com.

That’s all I have for tonight. You have a good one, get out there and let the magic happen.

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Some words of wisdom from Napoleon Hill.

Transcription Persistence, 4 simple steps.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I want to talk about what Napoleon Hill said about persistence. Okay, this is one of my favorite sections of the old book, Think and Grow Rich, by Napoleon Hill.

This is one of those books, it’s not for everybody, in terms of it’s not always th easiest read. It has a very different style of language and everything else in it but it has so much good stuff.

It’s one of those that I have to have a physical copy of, there’s a lot of books, I don’t have physical copies of I’ll read things online or I’ll have an audiobook copy.

This is one that I’d like to go back to over and over again because I’m always catching new stuff. And usually, someone else tells me about it, which is a funny thing. My friend Joe had brought this up to me, Joe Melling out there.

He had brought up not to me specifically, but he was talking to a group of people about how to achieve consistency.

He didn’t talk about that a second, I’m gonna I’m going to cover what he pointed out of this book. First, I wanted to first remind you about my book, 9 Ways to Amazon-Proof Your Business, you can get a free copy at AmazonProofBook.com.

If you go check that out, it lets me know that you’re watching and that you’re interested in the things I’m talking about.

This is all about how to overcome any competitive forces regardless of what industry you’re in. If you’re involved in business, it’s a great, great thing to check out I’d love to hear what your thoughts are on it.

As I said, you buy a copy or you can get a free copy at AmazonProofBook.com. Now let’s talk about persistence. Sometimes the best way to understand a word is to look at its synonyms, you know the words that are like it.

So I love going to thesaurus.com and typing in words and just see it. So persistence, these are words that have a similar meaning. Endurance, grit, perseverance, stamina, tenacity, own good action words, you know, constancy doggedness, follow through into indefatigably indefatigability, I’ve never I never know quite how to say that word.

It’s not used as often pluck in resolution. Those are the words for persistence. Get up and go get them to type of word, which is it’s a fine word. But there are other ways I like thinking about this.

One of the words I tend to use more often is consistent, versus persistent. And so I was looking up, I would say, what was the what’s the difference between these words?

This is pretty interesting. I found a little graphic that says, consistent versus persistent. Consistent. Well, let’s talk about persistent first persistent means continuing to do something, despite difficulties and challenges, which is good as you know, can I kind of get you going implies challenges, opposition, and difficulties.

It the connotations, connotations, like unrelenting, determined and resolute, okay, that’s what it’s giving off. It’s very much at persistence, very much an action word, you know, I, I picture up, you know, the guy with a sword going up against a, you know, Dragon or going up against the thorny bush or whatever, I think you know, that the prince in Sleeping Beauty that at the end was just going all again, is just as persistent.

Persistent, consistent has other connotations and I think it applies to most people most of the time if you can find a way to build a habit out of it.

Consistent means behaving or acting the same way or doing something the same way over time. You think, Okay, well, how is that different versus well, it it also implies evenness and steadiness. If you think of the word consistency.

It has a smooth feel, it’s, it’s about not making waves. It’s about not putting on a big fight. It’s about just being consistent doing it over and over and over.

It’s a little more boring, but it I think it tells different tale connotations, like steady, reliable, and stable. Okay.

So I, I tend to use consistency more often because I, I think that if you’re going to build a habit, if it takes too much willpower, it If you’ve got to, you know, pull it out from the depths of underneath you, then it won’t last, you know, you only got so much of that stuff.

But if you can make a steady drip, drip, drip, drip, that type of consistency, it tends to work well. But the same thing is true regardless of both of those actions. It’s it’s more of them.

There are more nuances to what’s going on in here. But this is really good that this is what Napoleon Hill says about persistence. This is in that and this is, by the way, this is the old 1937 version of the book, you get this unedited copy.

Most of the versions out there are edited and have been changed through the years both while he was alive and think after that this is one because it’s just the straight, the straight thing that he first put out, so I like, like hitting this one up. This is chapter nine, I think, yeah, chapter nine on persistence.

In this particular copy, this is page 240.

And it says, there are four simple steps which lead to the habit of persistence, they call for no great amount of intelligence, no particular amount of education and, but little effort, but little time or effort.

The necessary steps are okay ready to go. Number one definite purpose backed by a burning desire for its fulfillment. Okay, so having a definite purpose back by burning desire, it’s got to be something that really gets you going, right?

That’s the first thing and that’s the thing a lot of people focus on, especially if they’re new to building a business or whatever else, they got that desire, you know, the dream and all that stuff. And that’s very important.

These other pieces, I think, get left out along the way.

Number two, is a definite plan expressed in continuous action.

Do you have a plan that is continuous?

Right, get into that consistent thing?

Do you have a plan that’s that is expressed and continuous action?

Are you going to be acting on a plan?

Do you have a plan that you’re going you can act on regularly, right?

Number three, a mind closed tightly against all negative and discouraging influences, including negative suggestions of relatives, friends and acquaintances. That’s a tough one. Okay.

That takes a little bit something extra, what I found is that, if you have if you can get away from any type of negative media, whether that be news or anything that turns you off, that turns on your negativity, if you get away from that, that’s a big thing.

If you have replacement media, all the better, you know, whether it be audiobooks or speech or speeches on tape, or that nowadays that webinars and everything else, that you can listen to things off of YouTube.

There’s so much out there that you can get including this show itself, okay, this is a form of positive help for you.

Just being able to just weed that stuff out, bring the other stuff in, that helps keep you keep you’re focused. That’s the third thing because here’s the fourth thing. And and this, this one, I think is ignored the most. I honestly do. I don’t think people understand this power. I really, it did not hit me.

As hard as it should have until just this past year. This is why I’m going through this. This was this was a quote I rediscovered this last year, because of my friend Joe. He says number four a friendly alliance with one or more persons who will encourage one to follow through with both plan and purpose.

A friendly alliance with one or more persons having one or two or more people, that concept of accountability is huge.

It’s something that we oftentimes ignore. But it’s so huge to get something persistent, at least in the beginning, building up the habit of persistence, the habit, it takes time.

Like I said, it’s easier to talk about or think about in terms of consistency. Do that. That’s the four things. I’m going to talk a little bit more about this in the future. So stay tuned, be sure and subscribe, follow where or what have you wherever you’re at. You can always go check. Check out past episodes over at BrianJPombo.com.

That’s all I got for tonight. You have a good one. Get out there and let the magic happen.

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It’s the end of another year, what’s next in your life and business?

Transcription Question for the new year.

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

When to show off my new my new Christmas Story mug. For some reason people started buying me Christmas Story stuff, I think it has something to do with the leg lamp.

This is interesting mug, it takes up a huge amount of space for the little spinning leg but to get to love it.

I get wild stuff like this every year and tonight marks the last night that you’re going to see the leg lamp until next year.

So we’re gonna turn the light off for that if I can reach it. Why you should do everything on camera without any practice. So you go oh, no, the light still on?

Okay, got it. So we’re off.

We’re done with 2021. Moving forward to 2022.

And I’m happy to go along with you.

My question for you is, especially if you’re a business owner or an executive, you got to be asking yourself, what’s next?

What are you going to change this year?

What is going to change about you your business where you’re going?

What’s next?

That’s the big question that you have to ask yourself. And as I put everything away and shut everything down and get ready for the new year, you know, realize it’s pretend anyways, it’s a made-up number.

It’s not exactly all winter solstice, it’s based in the concept of the winter solstice.

Meaning that for the northern hemisphere, we’re moving ahead with longer days. So that means that’s why we’re doing the new year we got the longer days coming winter is slowly on its way out.

That’s what the New Year means. It’s just it’s a way to just kind of put a line in the ground and say, We’re doing something big next. Now we can leave the past behind and move ahead. Now we’ve got this every day anyways.

But you got to ask yourself, what changes are you going to make?

That’s going to make this any different than last year. And sit down with friends, family, everybody else and see what you come up with?

All you need is one, one major thing and I don’t mean New Year’s resolution. I mean, just think about on the big scheme of things. What are you going to be doing differently this year?

It doesn’t have to happen right away, but you really ought to consider this. You ought to consider it every day of your life.

Just New Year’s gives us a chance to kind of mark that point at which we’re going to start changing. Quick idea. Nothing major. Get out there.

Don’t do anything too dumb and we’ll see you next year.

See on the other end. Have a good one. Get out there and let the magic happened.

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How the heck is the Matrix as business movie?

Transcription Business movie, The Matrix.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Where we discuss a lot of business ideas, we talk about principles, tactics and strategies to help you with your business.

I saw this movie years ago in the theate and today’s talk is going to be about this movie, but also about what leads me to talk about this movie.

So this is an old DVD. This is one of the original DVDs that I owned, I got a DVD player, I believe in around 2000, 2001, probably, that I received my first DVD player and this was one of the first DVDs I got.

I was so excited about it. It looked so good if you went from back in those days, you went from VHS cassettes, to DVDs, that was a huge step forward, in the visuals and everything else.

It’s just amazing what was available, both insight and sound that the DVDs brought to the world. This is my original copy.

This is my original copy of the case, the DVD disappeared years ago, I don’t know where it went, I held on to the case forever because I was hoping that the DVD would show up.

Nowadays, you could watch it through different streaming services. I think HBO is showing it right now because they are also showing the newest Matrix movie Matrix.

I believe it’s Matrix Revolutions, which I haven’t seen yet but I wouldn’t be rewatching all of these. Now, how does this apply to business?

I’m going to tell you that in a second. But first, I’m going to tell you how I came about this. It’s stupid for me to hold on to this. This thing is called the trash all it is a cover.

It has no value whatsoever. It brings nothing to my life but it’s part of an issue that I’ve had for a long time, which I refer to myself as a casual hoarder.

I don’t really hold on to things because I need to hold on to them. I’m not I’m not an over the top hoarder.

But I do hang on to things a lot longer than I should. And one of the ideas I came up with years ago, I knew if I could tell the story about the thing that I have, then I can get rid of it. And I won’t have to hold on to it anymore. It’s kind of a strange deal.

I can ever go through the process of making videos or audios about each of these things because it just seemed like it didn’t have anything to do with business or anything else.

So I’m going to try to find a way for some of these items that I get, tie it back into business and talk to you about it, and then I can toss it away. So this is going to be a sub-series.

One of the sub-series that I have is on like business movies, business books, and so forth. So while this is part of the business books sub series, this is also the first of a sub series on casual hoarding.

This is, The Matrix.

Let me talk about the movie to give you kind of a basis of this, if you haven’t seen this movie, or haven’t seen it recently, it’s worth watching or rewatching.

For one of the things, there’s a lot if you watch it with somebody younger, you’ll notice that a lot of the technology that was pretty high end at the time, and kind of playing off of the growing concept of the internet is very antiquated nowadays.

So that’s kind of a funny thing too but overall, this is a mythic journey.

The hero’s journey, from beginning to end, you could tie directly to the story of Jesus Christ or any great hero throughout time, that has a mythic nature to it.

That’s what you have right here. It’s one of those movies you can’t, you really need to watch more than once because once you realize where it’s going you, you start to see, okay, if I rewatch this, I’m going to get all the clues that they’re laying out throughout the entire movie.

That’s one of those stories, but the hero’s journey is really about all of us. It’s about any of our journeys. And a person that is building a business, like you or me is they are in the place of the hero, you are in the place of the hero.

You have to realize that you’re trying to achieve something, you’re going somewhere.

You’re on a journey.

There’s a lot of people out there that aren’t. They’re just living their lives.

They’re just surviving.

They’re just trying to get their next high, or what have you that that’s and that’s all there.

Honestly, that’s all they’ll ever be.

I hate to be so gloom about that, but it’s the truth.

There’s a lot of people that they’re not going to have much more to their lives than that and that’s fine, that’s fine for them.

For you and me, we’d have a tough time doing that. And that’s why I like adventure stories like this because it brings to the idea of destiny. It brings the idea that you have something in front of you, that you can be more than everyone else thinks you’re capable of being.

There’s all these lines and everything else placed in this to show that it also brings up the idea, you know, are you destined beyond even your own control?

You know, would you have eaten the cookie?

Otherwise, you know, are you actually making a choice?

Are you choosing between the red pill and the blue pill 0r is it something that’s beyond you?

So, a lot of I mean, so much philosophy, everything else, it’s a corny movie. The acting is not out of this world, fabulous. The lines are not the most amazing thing ever but all together, it flows.

It’s a great movie, and one that I like to go back to over and over and over again because so much of it can be tied back into our personal lives into any type of mythic storytelling.

If that’s anything that you’re studying, in terms of trying to communicate better with business, which is definitely worthwhile. And also, politics, just world politics and everything. It’s all in this movie.

But when you’re talking about control versus freedom, all those type of things. This movie’s got it all. So the original matrix, definitely one I would recommend beyond all the others. I don’t care what the new one is, like I’ve heard from some people, it’s great.

It’ll never be the original, the original Matrix.

I saw this. I mentioned I saw this in the theater, and it didn’t quite grasp me. I didn’t quite get it. It was like okay, it reminded me of one that Keanu Reeves had already done called Johnny Mnemonic.

It reminded me of that one. But it wasn’t something that I I grasped right away. And then a few years later, somebody had mentioned its ties to the real world and oh, I missed all that.

Normally I’m on top of symbolism and all this stuff that literature and movies can provide. But this is one that kind of got past me the first time after I saw it a second time I was hooked. I’ve seen about a million times I got the darn thing memorize. So holding on to this is useless. So good to be dumping that cover.

Just wanted to get and there’s a lot of great stuff out there. We’ll talk more about it as as time goes on. I’m sorry, I’m in my junky t shirt today and everything are just taking it easy tonight is going to be New Year’s Eve tomorrow, which will be the final day for the leg lamp.

Then we’re opening up 2022 and regardless of when you’re watching this, I hope you have a great day go check out my book, 9 Ways to Amazon-Proof Your Business.

Get a Free copy at AmazonProofBook.com And we’ll be back tomorrow. You have a good one. Get out there and let the magic happen.

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Ever wonder what Brian does? Well, he chats about it in this video. 🙂

Transcription What do you do?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I want to talk about what was a question that I got. And it’s one I get often enough that I probably am not clear enough in my social media.

It’s good to have at least one video that answers this question is within that’s a question of basically, what is it that you do.

I had a question from Ethan over LinkedIn, as a new contact on LinkedIn, I connect with people, if you’d like to connect on LinkedIn just send me a message on there and let me know that you had seen or heard my podcasts or videos and just that you’d like to connect, and I’d be happy to connect with you.

As long as you don’t have anything wacky or weird on your page that would that would throw me off or make me think that you’re a spammer or anything of that sort.

I don’t mind connecting with complete strangers. I do it all the time.

But Ethan was asking me to tell him a little bit more about my businesses, because I kind of have an eclectic, lineup they’re on my LinkedIn profile.

I was thinking about this. Okay, how do you go about talking about this in person, I don’t have as much of an issue with it because I can usually find out a little bit more about that person and where they’re coming from.

I either go with a long answer or a short answer. Sometimes on social media, it’s a little bit more difficult, especially if you don’t know the person as to why they’re asking. And so how, how do you go about answering that question.

I wanted to kind of come straight at it and kind of give you as broad a view as I can, I could always go into more detail if any of these things interest you. So you can always reach out to my social media, or at my website, BrianJPombo.com.

But let’s talk a little bit about it.

So there are really two types of people that I work with right now, pretty exclusively now that there might be somebody that that fits outside those lines. I’ve worked with people in politics, I’ve worked with people in religion, I’ve worked with people in nonprofit areas but I tend to stick with two types of business owners.

The first type of business owners, the person that’s an aspiring business owner, or new business owner, someone that’s looking to get into business.

I can assist them with that I’ve been in business for over 20 years of in business and some sort I’ve been in business exclusively for the past. I don’t know, what was it coming up on 15 years, I guess now.

I have a little bit of experience with it. And just enough to help a person kind of get going, I also know I have a pretty good network of other people that I connect people with.

And so what I do is I don’t charge anybody, anything, when I work with a new person, I basically make a deal with them, too. If if it looks like I can help, I’ll make a deal with them to take a percentage of the profits, once they arrive, if they arrive, and if they don’t arrive, then I just waste my time and money with them.

But I’m willing to take that chance on most on many of the people I won’t say most of the people if you qualify, basically, I’d be willing to spend time and money on you until we’re able to get a business up and running.

If that never occurs, or if it fizzles out, which can happen quite often, then I’ve wasted my time and money. So that’s no big deal.

That’s the first type of person I work with someone who’s relatively new to the business world, or relatively new to a new type of business, or a new industry that they’re not familiar with.

I can help walk them through that process if I have the background on it.

The second type of person that I work with, or someone who’s already successful, they’ve had a business for a while they’re a business owner, or they’re at least in the executive end of the business to where they have, they’re pretty much one of the major decision-makers.

What they do has a whole lot to do with the success or failure of that business. And so when you have a situation like that, then that’s a person who I can also help with a completely different set of skills, completely different set of things there.

Sometimes some of the principles are the same, the same principles we talked about here. But that tends to be a lot of what I discuss here is main broad-based principles, some of the strategies and everything will help more that person because that person is is somebody that I’d be making a deal with.

I’d be really investing on the long term in terms of in either a major investor in terms of ownership or, or some type of equity investment that I will be able to work out with them and their company based on what they’ve already done and where they’re looking at going and whether I can actually help them or not.

So that’s how I tie that in and that’s my overall business investment concept. It both of those are completely separate businesses for me.

But they work in very similar fashion and they work with me basically betting that I can help somebody or not.

If I can’t help them that we don’t move forward, if I believe I can help them, then then we work out the parameters, and we go from there.

So that’s pretty much what I do in a nutshell, like I said, there’s a whole bunch of other things that are associated and other things that I’ve done and things I’ve done for friends, family and otherwise but that is what I do.

You could also find out more about my overall business philosophy and the type of things that I can help you with in the long run by reading my book, 9 Ways to Amazo-Proof Your Business.

You can get a free copy, if you want to download it at AmazonProofBook.com. All you got to do is give me your email address and I’ll send you a copy immediately. It’s all automated, you know, it sends it right over to you. So that’s all I’ve got for tonight.

Tomorrow we’re going to be talking about a project that I’ve had in the wings that have nothing to do directly with the business with the businesses that I discussed here tonight, but it’s a personal project that I’m going to tie into it and kind of show you how that kind of goes about working.

It has something to do with a movie that just came out. So tune in tomorrow we’ll discuss that. That’s all I got. You have a good night. Get out there and let the magic happen.

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People do some crazy things.

Transcription The first step to avoiding stupid mistakes in your business.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today, I want to let you know first back in Grants Pass Oregon. Live tonight, and happy to be back at home.

Second thing is, is it’s one of those things where I was just looking through the news that I came across this clip and just automatically hit me this idea of what this lady had gone through, she’s running out on the tarmac of an airport to catch the plane that left without her okay, this is horribly stupid thing to do.

Don’t do that. I don’t know what the big story or bomb was behind this or what the background was?

Or what type of chemicals were running through her system at the time but we’ve all done stupid things.

It just reminded me of just some of these things you think back on in your business?

And you’re like, what were we thinking when we did that?

You know, where were we going?

What did we think was going to happen?

I mean, that’s the real question that always goes through my mind is, what did I think was gonna happen?

And the same question I have for partners, people I end up partnering with where we start looking back over what they’ve done.

So what were you hoping to accomplish with that move?

Where were you going with that?

Most of the time, most of us don’t have a good answer for that. We realized that during that period of time, we weren’t thinking of the outcome, we were just moving, we were excited about something, or moving in a particular direction, and not really thinking about the big picture.

This is very common, and I’ll prove it to you the best, the best thing you can do is sit down with either your employees if you’re on your own, anybody that you happen to work with.

If you’re truly on your own, you need to sit down and just be real with yourself and say over this past year as we start. So this is 2021 December, we’re looking at the new year coming up here.

We’re also where you are in the year when you’re listening or watching this. Ask yourself over the last 12 months.

What have I done that was truly stupid and what was I thinking about at the time when I did it, you have to acknowledge these things, you’ve got to put them up in your face so that you can learn from them as best you can.

That everyone else, especially if you’re working in a team environment, everyone else needs to learn from it too. The best way to do this to bring up your issues.

Then from there, hopefully other people can bring up theirs in some way or see it secretly see what they’ve done wrong. So it’s a great time for reflection.

Any time is a great time for reflection. But especially this time of year, it gives us a little bit of space, a little bit of leeway to do that sort of thing. But you want to step back on a regular basis and look at what you’ve done.

Whether it was a good call or not. How you can prevent bad things from happening in the future or just missteps. I wouldn’t say bad things. I don’t want to label anything. Because all the bad things all the mistakes lead to good things as we move along in our businesses. So hopefully that’s helpful to you.

It’s a simple, these are simple concepts.

These are not you know, it shouldn’t explode your brain to think about these types of things. But these little tiny things make a big difference in long term health of your business. I got nine other things that can they can really make a difference in your business.

I wrote a whole book about it, 9 Ways to Amazon-Proof Your Business you can get you can go purchase a copy off of amazon.com or anywhere else you can type it into Google and see all the different places you can find it or you can get a free copy at my website, go to AmazonProofBook.com.

It takes you to a page on BrianJPombo.com that has a special deal and a special deal is free. It’s a free copy of the book that you can get. You can download it immediately. Go check it out. AmazonProofBook.com. That’s all I got for tonight.

You have a good one. We’ll see you tomorrow. In the meantime, get out there and let the magic happen.

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Importance of keeping movement going.

Transcription Don’t stop the momentum.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today, I’m still coming to you from California, this is our final night here in the Golden State, then heading back to two are the Beaver State of Oregon.

It’d be fun to get back home, had a great time visiting friends and family, you have all the stuff that goes along with that. But it’s funny how you get out of the groove of things, so to speak and in things kind of that things kind of have a way of getting away from you without you even noticing.

I want to talk today because I had one of my first meetings following Christmas was today, the Monday following Christmas, Christmas was on a Saturday this year. And and it’s it doesn’t feel like Monday because I’m not in those surroundings that I usually am on a Monday.

I get on to this meeting and I’m wondering how many people are actually going to show up for it as a number of business owners that are working together, kind of a mastermind type situation.

We even had a special guest onboard to be able to talk with us and everything. And so it was, it was really a cool deal. But one of the things that I wasn’t quite sure how it was going to end up.

In fact, I was still in the process of visiting somebody while I was on the meeting. So it was kind of an odd situation but after I was through it, I saw how many people got involved, which were a lot more than I figured on.

It was already after a long period of momentum or slowly building momentum. And it was one of those things where I wasn’t sure I really didn’t think that we should have held it.

I asked everybody whether they would were up for getting back together. And everyone said Yes, sir.

Okay, well, I went along with it, but I wasn’t quite sure if it was the best thing to do. But now I see I was wrong, it was absolutely the best thing to do. And the worst thing you can do is artificially try to stop momentum, especially if you’re dealing with groups of people. It’s a, it’s an easy thing to get stuck in is you think, well, we need a break. Or there’s no reason to no reason to force this or anything of that sort.

It’s really the wrong attitude to have, you really have to have the attitude of, hey, we’re in momentum, we’re going to keep going with momentum until momentum naturally Peters off, because it always does.

the nature of momentum, it will eventually slow down to artificially get in the way and try and slow it down as if that’s going to help anything. I haven’t seen it work up until now. I really haven’t.

Which is weird why I keep trying to do it. You know, I see other people try to do it also. Sorry for the shaky camera work. I’m trying to hold this camera while at the same time I’m used to using a tripod not used to doing this just with my hands.

So I just wanted to bring that up and just let you know that the holidays is that it seems like it’s such a natural time to slow things down.

But things are already moving fast and they’re beyond your control anyways, don’t artificially get in the way of them, allow them to have their own speed don’t get in the way of progress. It’s not worth it.

Allow things to keep moving and one thing I’ve done in years past is I have slowed things down and I didn’t know I was doing it I didn’t know that they could keep going. So I’m happy to be working with some solid people and you know who you are who help hold my feet to the fire and keep things going so if you’ve got people like that on your team be sure and wish them happy holidays and tell them to keep things moving, keep that momentum rolling there’s nothing quite like it.

Hopefully, that’s helpful I’m I have my book that’s still available for free, 9 Ways to Amazon-Proof Your Business you can get a free copy at AmazonProofBook.com

You get that now I don’t know how long that’s going to be available but go check it out. We are coming up. We are very close to 1000 videos on nearly a daily basis here on Brian J. Pombo Live videos and audio podcasts.

You’re welcome to go back and listen to and watch all of those if there’s any you’re not able to find please let me know we had a we had that website crash couple years back and then slowed us down a bit. But I think I think everything is back up and available. So go check him out. We’ll be back here tomorrow.

Really excited for the momentum that’s coming in all my businesses over the next year. It’s gonna be exciting. Come along well, you stay tuned and we’ll see.

In the meantime, get out there and let the magic happen.

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Merry Christmas to you and yours.

Transcription Merry Christmas from Brian Pombo.

Welcome back to Brian J Pombo Live.

This is Brian Pombo, and today I just want to wish you Merry Christmas.

That’s it for today. I’m not going to get into anything heavy or anything else. Come on back tomorrow or next week. We’ll talk some more about how you can make difference in your business for now.

Have a good time with friends, family, and whoever.

Go check out my book. 9 Ways to Amazon-Proof Your Business get a free copy AmazonProofBook.com. Merry Christmas. Have a good one. Talk to you later. And get out there and let the magic happen.

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China and a fake sun, what next?

Transcription Fake artificial sun.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I saw this headline about China, creating something that is seven times hotter than the sun right here on earth so that we can have unlimited free energy.

Hey, that sounds exciting hum, but I can’t see anything wrong going on there, right?

This doesn’t sound like a science fiction film come to life?

No, not at all.

But it is funny how headlines can catch you off guard and can make you think make you look at things a little bit differently. And you could even tie it into something that you’re trying to promote. something wacky like this may just be enough to get attention from people to pay attention to go what is he talking about?

Now people who are already subscribed or are already following you, it may be just a way to be able to rope them in to hear the next thing you have. I have nothing to talk about. Regarding the fake sun that China is supposedly creating. It’s just an interesting grabber it’s a way to pull people in.

The reason why I pulled it up is that I wanted to show you how you can take something relatively simple these types of things that just pop up in your feed or pop up out there. In fact, I this was just me looking through the news, this wasn’t anything special.

I saw this I said that’s just so quirky, and odd that and one of those things that you didn’t necessarily hear about already that I might as well talk about and discuss how you could use it like I am right now, to talk about how you can use it in your videos in your audios in your blogs.

Sometimes all it takes is something like that as a grabber to catch attention and but you got to find a way to tie it into what you’re talking about here.

I’m telling you I have nothing to tie it into, except for the fact that it’s a grabber and it’s something that you could use.

I just wanted to toss that out here today. It’s a simple idea. Here on I’m recording this Christmas Eve Eve of 2021 meaning two days before Christmas.

I hope you’re having a good one wherever you’re at whenever you’re at watching this or listening to this podcast. So tune back tomorrow, we got another quick tip idea that you could use. In the meantime, you’re always welcome to go check out my book, 9 Ways to Amazon-Proof Your Business.

Get your own free copy at AmazonProofBook.com. We’ll be back tomorrow. Like I said, get out there and let the magic happen.

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You don’t want to know. 🙂

Transcription dirty diapers are predictable.

Hi Brian Pombo, welcome back to Brian J. Pombo Live.

Coming to you today from Northern California visiting is my father’s home and visiting family for Christmas. And just want to give you a quick anecdote to kind of brighten your day if at all possible.

So I had a situation where we have a long trip from Southern Oregon to Northern California. It’s about well, today it took about eight, nine hours.

It’s only because we had kids major traffic, actually, the kids did really well. I’ve got three young kids and a wife. And we made it, we were really doing good. We stuck to the just quick breaks and tried to eat as much out of the car as possible. And then we finally got home that we got to Tracy got to our destination.

We kind of situation that were the youngest, is still has still doesn’t make the toilet every time. You know, he’s still in the training mode. And we notice he had not gone number two yet. He’s pretty regular about hitting that a couple times a day.

It still hadn’t happened and we’re hitting later in the night. We know what’s coming, we know that eventually, there’s going to be some dirty business to deal with. And it’s just a matter of when. Sure enough, after he’d already gone to bed. And we’re all in the same room. We learned pretty quickly that happened and we had to go through the cleanup process. So what’s this mean to business and everything else?

Well, what it what it means is bad news, whatever you consider bad news, whatever the bad situation. You’ve got certain things that you know are going to come up in life and in business, you know, it’s going to pop up. Don’t be surprised when it does. Be ready for it. Be ready for when it happens.

If it hasn’t happened for a long time. Realize it might just be around the corner. Not that you should, you know, totally expected or try to bring it on. But don’t be surprised when it does. That that bad news, whatever it is your life. It’s dirty diapers, it’s going to show up. It’s going to happen. Be ready for it. Don’t freak out.

So stupid analogy for the day. That’s all I got for you. Go check out my book, 9 Ways to Amazon-Proof your business get a free copy of AmazonProofBook.com I’ll be back here tomorrow. In the meantime, you get out there and let the magic happen.

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Brian and the family are off for one last trip to see family for Christmas.

Transcription One last trip of 2021.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m a Business investor. I also work with businesses either as a partner, as an investor, or as a friend, to help them to use principles, strategies, and tactics that are already being used successfully out there and help integrate them into their business.

Now I tend to talk about ideas about how you can help make your business better make your life better. Therefore, as a result of that, tonight, though, we’re packing everything up so that we can leave early in the morning to try and beat the snow system that is going to be entering Oregon, and possibly blocking our path to reach California.

Which we like to go down to a few times a year as long-term watchers and listeners of Brian J. Pombo Live. And so Christmas is one of those times.

So we’re heading down a day earlier than we thought, we’re going to try and get across Interstate five. Before they shut it down before the snow becomes so large that they can’t keep it clear. So if we can do that, then we’ll, by this time tomorrow, I’ll be reaching you from Northern California.

That’s all I have for tonight. I don’t have a whole lot but just to kind of inform you what’s going on in my world. Go check out my book, 9 Ways to Amazon-Proof Your Business.

By this time next year, this will not be the same thing I’ll be talking about where we’ve got quite a few things happening in 2022.

So it’s pretty exciting. Stay tuned for that.

But while you still can you get a free copy at AmazonProofBook.com. If you go there, and you’re watching this sometime in the future, and the copy is not free, I apologize. But hopefully we’ll have something else there that will be interesting to you.

That’s all I got for tonight. You have a good one. Get out there and let the magic happen.

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happy holidays everyone.

Transcription Slow business during the holidays.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Business tends to slow down during the holidays, not always depending on what type of business you’re in but oftentimes a whole lot of people see a slump that happens during the holiday season.

We’ve been discussing this quite a bit this last month because it can start as early as Halloween for some industries.

How do you go about fixing that?

Well, we mentioned using the holidays as an excuse to get in touch with people, okay, either via marketing or directly, I don’t care if you gotta get on the phone and call them. But depending on the type of business you have you it gives you an excuse to get in touch with them.

Not necessarily pitch them something right off the bat. Now maybe you have a pitch along with it on offer, offer something to them. But maybe your business doesn’t quite fit that, or you can’t find a way to do that.

Just connecting with them and reminding them that you exist, makes a really big difference.

What’s the other thing, the other thing you could be doing right now that most people don’t set time aside throughout the year is you can be planning, you could be planning your strategy, planning your attack for the next year.

This is a really good time to do it. If you have the time available if you know that you have a slump, so to speak for the holidays, take advantage of it, plan what you’re going to do, as soon as things pick up again.

You should know from previous years or if this is your first year in business or first year in this industry, then you know, plan on you know, depending on when it stopped, I would think that sometime after the first of the year, you should be ready to go again.

If you don’t want to start planning then plan now, plan in the in-between times in between your holiday parties and everything.

Do everything you can to plan where you’re going next. And make time for planning schedule, set up a new schedule for next year, a new personal schedule so that you have a specific time for thinking and planning out the next step in your business. Plan, do check to adjust.

We’ve talked about that previously and that is a major, major thing that you need to have scheduled in your book on your phone. However, you do a schedule, you’ve got to make sure that that is available and that you are paying enough attention to it.

Make sure that you’re working with partners, your employees, your vendors, your mentors, anybody that you go to for advice, and if you don’t have someone you need someone find some people that you can bounce ideas off of it doesn’t mean you have to take it still means you’re the boss, it still means you’re responsible.

But you got to have some people you bounce ideas off of otherwise your business is going stale, I guarantee it.

Even if you’re pulling out a lot of money, it’s going to go stale and it could be doing a whole lot better than it is just by having someone that has some background in your business, not in your specific business and not even necessarily in your industry. But someone with business mindedness that you can bounce ideas off of and hopefully a handful of people like that, that you can talk to on a regular basis a mastermind you plug into anything of that sort you’re always welcome to talk with me.

Or at least you could reach out and we can see if there’s something we can chat about see if there’s something I can help you out with go to BrianJPombo.com there’s also ways you can get in touch with me that are found right in this book, 9 Ways to Amazon-Proof Your Business, goes through some ideas that you can start working on this as nine separate things that you could be focusing on this next year.

Go buy a copy, and if you don’t want to buy it because you’re stingy.

Go and get a free copy at AmazonProofBook.com.

Hopefully that makes sense. It’s all I got for tonight. You have a good one. Have a fabulous Merry Christmas. Happy holiday season and we’ll see you tomorrow night.

Get out there and let the magic happen.

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Value of sentimental moments during the holidays.

Transcription Sentimentality is evergreen.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Let’s talk about sentimentality or some may call it nostalgia. And if you think about it, there’s, there’s always old ways of doing the same thing. And so I’ll give you a great example. It’s right now, this is 2021.

While I’m recording this, we’re in the holiday season. And it’s very, very rare to get Christmas cards anymore.

With the advent of social media, and really having Facebook have and between Facebook and Instagram, having such a huge reach into most people’s lives, the idea of the Christmas card has lost a lot of its flavor, you see that for a lot of us the only time we’d see certain members of our family was in the Christmas card that we got every year.

And so you’d say oh my gosh, look how big they are. Oh boy, look how gray that person is, look how much weight they’ve gained, you know. And, and that’s, that was kind of the Christmas card concept. That was what we got piles of them when I was growing up in the last 1015 years.

It’s dwindled back a bunch and the few Christmas cards that we get, we treasure, we look at it. The last one, we show the whole family.

The really good ones make it onto our fridge and we’ll sit there all year long. Okay, this is an interesting thing, because it’s completely gone away the ability to do it hasn’t gone away.

The desire for it probably isn’t as strong as it once was, otherwise more people would do it.

It has nothing to do with marketing or business like we talked about here, normally, but I’m going to tie it back in. So if you went and tried doing that, back then, if you went and put out a Christmas card, and you made it look just like a family Christmas card with your family, you know, I don’t care if you have a local based business or if you have an international based business. But if you have the ability to see if you have people’s addresses, and you have the ability to send them something, there’s nothing better than a Christmas card, because everyone’s going to be looking at and going, Okay, who is this?

Why are we getting this from these people, you know, and you could have a little message on the back and maybe even a coupon or something. But being able to send something like that out, would have gotten attention, whether it was 30 years ago, or whether it’s today.

Today, it matters more.

Today, if you went and did the exact same thing. And I don’t care if you’re running a barbershop. Or if you’re running a restaurant, or if you’re running like I said, an international e-commerce based business, or what have you.

If you’ve got a business that has the ability to gain addresses, you need to start building up personality in your business, you need to have somebody or a group of somebodies that people can start relating with, I talk about all in my book, 9 Ways to Amazon-Proof Your Business.

I’ve got a whole chapter on being somebody and then filtering that out through your marketing and how important that is how that makes you stand out. Most companies can’t do it, they won’t do it.

Well, they can do it, any company can do it but most won’t.

They won’t spend the time to do this type of thing. But look at how powerful it could be in something as simple as a Christmas card is one of the most inexpensive things you could possibly send in the mail.

If you sent that to all your people with just you and your family and say hey, I’m so and so with such and such. Just wanted to wish you you know, a merry Christmas, happy holidays, happy Hanukkah, what have you. You just put it out there.

You just toss it out there for people and say, Hey, appreciate your business in the past year or appreciate your business in the past years, you know, in putting something out there that will stop people, it will cause attention and they will pay attention. I would bet you would find a lot of those Christmas cards on people’s fridges and other places where they place Christmas cards. I guarantee it.

Because people yearn for that human connection. Even if it’s someone they don’t even know or have never met. They still want that connection.

I could name people that would not know who I was but if I got a Christmas card from them, I’d hold on to it. I wouldn’t throw it away. And I’m a bit of a pack rat to begin with. But I definitely would not throw away a Christmas card from certain people who I believe I know, but they don’t necessarily know me.

You’ve got people like that too. In your audience and your customer base.

What have you. Hopefully that makes sense. It’s a simple idea and it can be applied to anything This isn’t just about Christmas or Christmas cards.

This can be applied to anything. And you have to look at simple things that can make a big difference. Like they talk about the the big doors swinging on small hinges. This is this is one of those ideas. So hopefully that’s helpful to you.

We’ll be back here tomorrow night. In the meantime, get out there and let the magic happen.

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Thoughts on customer experience from a recent interview Brian saw between Russell Brunson and Dan Kennedy.

Transcription Brunson, Kennedy and customer experience.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Yesterday we were talking about the VIP treatment, and how Disneyland has been able to do that for years with their club 33. Very exclusive thing.

And I’m going to draw on where Walt may have gotten one of those ideas from in a future episode. But let’s continue the concept of VIP treatment, and how to really be able to offer as much as possible to the small group of people involved in your customer base that are willing to pay large amounts of money. Okay.

So, this, this harkens back to in fact, it’s a principle that Dan Kennedy teaches, which is ironic that Dan Kennedy was recently his while his intellectual property was all under the auspices of a company called magnetic marketing and magnet magnetic marketing was just purchased by Russell Bronson’s company Click Funnels.

And so Bronson and Kennedy are working together. And directly which is funny because Bronson learned a whole lot of what he got from Kennedy initially.

It’s a very good match, I would say, and what you’re starting to see some really cool stuff that Bronson is starting to put out, starting to take a lot of this material that’s been out there for a long time and make it a lot more accessible.

So there’s already been a gold membership for $97 A month and a, and a diamond membership for, you know, $297 a month. And they, these are amounts of stuff that you get in the mail or access to online.

That that gave you a certain amount, then you’re getting, you’re getting all this material in on a monthly basis to help you with marketing for your business. This is the basic idea of magnetic marketing.

Instead of going through the details, you’re welcome to go and look into it. It’s a great deal. They got a great organization over there.

What’s really interesting is that they introduced a third level, which has not, there hasn’t been anything like this for quite a while and magnetic marking previous to that GKIC and so forth.

That organization has not offered this third level. And they just came out with what they call the Insider Circle. And you can find out more the insidercircle.com. I don’t get paid or anything from Russell or Dan or anybody.

So I’m just showing you kind of an example of somebody offering a higher tier. So you go from $97 a month to $297 a month and the people who really want like, everything that’s currently available, or for the most part that’s for sale by Dan Kennedy, you can get that boy that looks horrible with my shirt hanging down like this.

You can get that the includes what they call the whole enchilada, which is most of everything that’s out there for sale by Dan Kennedy search engine that you can find this stuff though.

You’ve got people that can actually support team that will actually help you to implement these ideas and new tools to be able to do that that they’ve never had before.

They’re charging $1,000 A month or $10,000 a year for this whole big thing called the insider circle. It just shows you what’s possible.

What if, what if you can offer everything What if you can offer the moon? And what would be a reasonable price for it? It’s something that you ought to think about for your own business.

What if you were just after that small bout, I mean honestly, in most businesses it’s between the top one to 5% of all your ongoing customers, your regular customers, out of that group of regular customers is about one to 5% that will possibly fit in probably even smaller, they’ll possibly even fit that high end that VIP experience.

And that and not that they don’t have higher things. They have masterminds and so forth available for magnetic marketing, but this was the next rung on the self, the self help customer service, do-it-yourself side of the business, which is the initial side.

Especially with inflation and everything else, you’re going to see prices rise and you’re going to see more and more offers like this available, and it’s something you ought to consider in your business.

It helps to fund like I said, you’re only you’re hitting a very small portion of the market, like we were talking about yesterday.

But by helping that small portion of the market, you’re able to bring in an influx of cash cashflow, especially if it’s something that’s an ongoing subscription base or something of that sort, if you can have that in your business, that’s something you can use to improve all the rest of your business for all of your customers, including new ones that don’t even know you exist yet.

So something to consider go check out the video on that page. It’s very interesting, Russell does a very good job of lining it up. It’s a great light.

He’s a master of the kind of the infomercial webinars style of pitching, and all the different ways of the apples to oranges comparisons, it’s not this much, it’s not this much.

But for this low price right now, today, you can have it. These are all psychological processes that everyone goes through, when they’re buying anyways, all he’s doing is he’s taking advantage of it and using it to be able to encourage you to buy his thing.

So there’s, these are all very good lessons, just even if you don’t purchase anything from these people, if you just see how they go about doing it.

It’s and these are people that teach how to do it, okay, and they’re still doing it, and they’re still gonna make money from it. It’s amazing how well that works. You can’t even fight it.

When you understand how it functions. When you understand the psychology of it, you still can’t find it off, when it’s something that you already wanted. That’s been offered to you at a price that’s that is made to seem reasonable. So hopefully that makes sense. Go check that out.

Also, go check out my book, 9 Ways to Amazon-Proof Your Business you want something to help you move to the next level. This is only a start. This has lists of books and other places that you can research beyond just what I’m talking about.

This is a great starting place, 9 Ways to Amazon-Proof Your Business you can go buy a copy at Amazon or Barnes and Noble or you can get a free copy a digital copy at AmazonProofBook.com.

That’s all I got for tonight. You have a good one.

We’ll see you tomorrow. In the meantime, get out there and let the magic happen.

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Benefit to giving your customers special treatment.

Transcription Give your customers VIP treatment.

Hi I’m Brian Pombo, Welcome back to Brian J. Pombo Live.

I’m a Business investor, and we like to discuss different concepts of business. Being able to help get more customers keep more customers making them as happy as possible.

I wanted to talk a little bit about how Disney Land is able has been able to do this and how all the Disney Parks now are. If they don’t currently, I believe just about all of them have their own versions of club 33.

Now, do you know what club 33 is, if you walk through New Orleans Square in Disneyland, you will use it’s not very clear that it’s there.

But there is a kind of a secret doorway that gets you into club 33 and what club 33 was, was a special place designed by Walt Disney originally, where he could take VIPs.

And what it ended up becoming overtime was a VIP club that a person can actually belong to more often it’s companies that will pay a large sum to be able to on an annual basis to be able to get into there and then they reserve, they get reservations for meals there.

It’s a restaurant, high-end restaurant, within the confines of Disneyland.

So already people pay a lot to get into Disneyland, right?

They pay a lot for the food and everything else there. And then this is a step above that it’s a VIP experience.

Beyond that, not for everybody I have yet to get into club 33 If you have an if you know of a way of being able to, to eat into club 33, please let me know I love to do it. It’s been one of those dream scenarios because it it was a whole there’s a whole lot of history too, and a lot of interest on my part of being a Disneyland fanatic.

So since then, it’s been, it’s been popular enough within the right circles, that they’ve added it to their other parks. The whole, the whole concept is to just have something that’s a bit higher up.

It actually gives celebrities and other people a chance to hide from the public for a while while they’re in the parks.

During the hours when the rest of the public is there. And then oftentimes they’ll have after hours, that they allow celebrities to walk around the parks with their family. So it’s a it’s kind of a wild, it’s a weird thing to wrap your mind around if you’re not in that zone.

But if you’ve worked with anybody of, shall we say a higher status, you’ll realize that there’s there’s opportunities like this in all different places.

The question I have for you is, in your business, are you offering VIP opportunity?

Are you offering things that a very, very, very small percentage of your clientele or customer base are going to take part in but do you at least have it available?

Do you have that next rung on the ladder that most people couldn’t even fathom being able to afford?

But is there for the people that can say here’s the real value of this isn’t just to just make that certain person that certain family happier, it’s not just about that. It’s about giving something for everybody else to aspire to.

It’s also about having been able to pull in large amounts of money in a very short period of time. And being able to use that to make the entire experience better for everybody. Kind of a tax the rich kind of thing. But it’s voluntary, right?

So that’s kind of the concept behind having always expanding out your product offering or your service offering to where you have the next highest rung and find out what that is finding out what somebody who has the means would want more out of what you’re already providing.

I don’t care if you’re doing dog sitting, or whether you have a bowling alley, it doesn’t matter. It’s the same concept no matter what there’s always another higher rung that somebody might be willing to pay for. And you may not get it very often. But when you do that’s a big payday.

That big payday can help a whole lot of other things happen in your business. So it’s something to think about. It’s something to consider. And I mean, you should have multiple rungs, right?

That’s where a person can get in extremely inexpensive, early on whatever it is that you offer, but also higher rungs to where it takes a lot and you know, you can always find somebody to help add on a service to what you’re already provided doesn’t mean You have to provide it right.

So hopefully that makes sense to you.

For more strategy ideas, go check out my book, 9 Ways to Amazon-Proof Your Business, is to make yourself completely bulletproof to any form of competition whatsoever. Go get a free copy at AmazonProofBook.com

Or go buy a copy off of Amazon. That’s all I got for tonight.

We’ll see you tomorrow. In the meantime, get out there and let the magic happen.

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Is there really a benefit to working with jerks?

Brian shares his thoughts on positive to take away from working with people you don’t like.

Transcription The main benefit to working with jerks.

I am Brian Pombo, welcome back to Brian J. Pombo Live.

Working with jerks.

Even the word jerk is kind of a funny thing, because in a very short period of time, relatively short period of time, the word jerk used to mean someone that was stupid.

It was used more often than that way kind of, in relationship with a moron, or it’d be the same type of synonym.

Nowadays, it means more of a person that’s just kind of crude, and mean, mean oftentimes a jerk as a person, that’s mean, you know, at least in American English, that’s how I hear it used most often.

So that’s how I’m using it here today I’m talking about the situation when you’re working with a jerk. Okay.

And there’s one huge advantage to working with a jerk.

That huge advantage is honesty.

Most people aren’t honest enough to come out and say, when they don’t like something, when they’re not happy about something, when, what their true opinion is of something because they’re afraid of getting fired, they’re afraid of getting of a bad situation occurring, they’re afraid of hurting people’s feelings, all this other stuff.

So a huge advantage of being around jerks is that you get that direct, honest feedback as quickly as possible.

So how do you survive working with a jerk is being as direct as you can back to them without tossing offense on it?

I think most of the time, it really isn’t the fact that someone’s being honest, it’s the fact that they do it in a crude manner, they oftentimes will have like, a little, a little extra zing in there a little emotional thing in with whatever offense that they’re, they’re giving or that they’re trying to get a reaction out of you. That’s really the issue with jerks.

But if you can do good at not reacting, and almost ignoring that piece of it, and just taking the good leaving the bad, the old salad bar effect of just leaving the rest there, I think you’ll be happy with the results. And you should surround yourself with at least a few of these people. It tends to be the opposite.

If you’re a business owner, or you’re an executive, if you’re one of the people in charge, oftentimes we surround ourselves with nice people, we surround ourselves with friendly people.

With the proverbial yes men, you know, the people that say yes to everything that you come up with. And don’t argue and don’t give you at least a contrary point of view, whether they agree with it or not a devil’s advocate, so to speak.

This is really interesting that I thought about this, I’ve talked about this before this book, winning through intimidation, one of the best business books you can read in terms of understanding psychology, especially with one on one relationships in business. And even if you’re, especially if you’re a solopreneur.

If you’re doing things, a lot of things on your own, but you still need to be able to work with other people. You know, what is the secret of that?

And he talks about this in his first chapter, he talks about the different types of people, I thought it was the first chapter, let me see here, I just had my finger on it. And now it’s gone.

Where did I put it, he talks about the three different types of people what he calls the three, it’s a three-person theory, and that there are three different types of people you run into.

The first type of person that he refers to, is the person that is really straightforward and honest with you about the fact that they’re out for themselves, and that they’re looking out for number one, and that they’re going to do everything they can to make as much money off of you as possible or get as much value out of your relationship as possible because they’re in it for them.

He discusses how important this person is because they’re being honest. And then most people believe that somewhere deep down, that in the end, most people are going to do whatever they want to in regards to their own self-interest.

And you just have to know that ahead of time whether they fooled themselves into believing it’s not true or not. In the end when the going gets tough. People are going to do the thing that is in their own best self-interest versus the thing that isn’t.

And the person that knows that about themselves, and is straightforward about it will oftentimes be more honest along the way. So a lot of these things that it comes, it comes with time you start picking these things up as you go along.

But it never surprises me the people that surround themselves with people who give them beautiful words and beautiful encouragement when it isn’t necessarily needed. And they surround themselves with these people.

They wonder why things tend to fall apart around them. They don’t they don’t realize that they’re, they’re poisoning their own well, with people that are still out for themselves, but aren’t being straightforward with you across the board.

Or they just don’t have anything important to say or to contribute, which is I don’t know, which is worse. Hopefully, that’s helpful to you. Just a quick thought of tonight.

Check out the book, Winning Through Intimidation by Robert Ringer, absolute classic, great book.

Also check out my book, 9 Ways to Amazon-Proof Your Business. It’s all about how to overcome competitive forces or the concept of competitive forces in general. You can get a free copy at AmazonProofBook.com. That’s all the time I got for today.

You have a great night. We’ll be back tomorrow. In the meantime, get out there and let the magic happen.

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Thoughts on not leaving customer acquisition to random chance.

Transcription You don’t deserve customers.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk about this message here that I got from my friend Joe, Joe had just recently read my book, 9 Ways to Amazon-Proof Your Business, you also can read it.

Now you can go out and purchase a hardback copy, I’d appreciate if you go to amazon.com or anywhere to get that or you can download a free copy, I’d appreciate that too.

I’d love to hear what you think, go get a free downloadable copy of, 9 Ways to Amazon-Proof Your Business at AmazonProofBook.com.

Now let’s talk about what Joe was saying.

So Joe had his original message said something about, you know, the fact that he enjoyed the book and everything. And we kind of went back and fourth, we’re joking a little bit about the writing process, I guess you could say.

Then we got into a scenario where he was he said seriously, this is this was good stuff. And he said that.

What I want to talk about is what he mentioned here, he said, these are the steps that some people need to take in their businesses, it seems to me that some businesses fail, because the owners, employees, salesman, etc, either lack confidence in themselves, or they’re lazy, and just expect the client to magically appear and come to them without any type of working towards them. That’s a really interesting point.

I think it’s very common, it’s common among, you know, business owners, and it’s common around any executives that run a business is oftentimes we get into the feeling of well, we should just automatically get customers, clients, patients, what have you, they should just come to us, it just should be automatic.

It’s that whole, and I’m sure you’ve heard it a million times from Field of Dreams, build it, and they will come. And there’s more to it than that and it’s a constant.

I wouldn’t want I want to say battle, it’s it should be a constant engagement, though, you should be constantly engaging people to bring them your way to attract them your way to having them come your way without having to beg, borrow, steal, but honestly, leave a path to have a pathway that’s easy for them to come towards you.

Not necessarily too easy, but at the same and easy in the sense that, that there’s it’s clear what it takes to be able to work with you to get your services or your products. Having that is very, very important.

Often we get into this mindset that I deserve it, that I’ve already had this over here, I’m already offering this great service, this great product, they, you know, word of mouth should just automatically bring everyone to me. In some cases, you’ll get a lot of that.

One of the worst situations that’s something that I dealt with early on in my business was that I had a lot of people come to me via referral early on. And when you have that, you get into a place of feeling at ease.

That’s like, Oh, no problem, I’ll just keep duplicating. I’ll keep making people happy and then they’ll refer people who they know over to me.

It just doesn’t usually work that way unless you’re fully implementing it and you have a system to be able to develop that over and over and over again.

That shouldn’t be the only way that you get people. You can’t expect something that came easy to always be easy. I have, I had another one specific client, who always had a difficult time breaking out of the Yellow Page mentality.

So when he first opened his business, which is now you’re talking 40 years back, when he first opened his business, he put the kind of you know, it’s that whole idea of hanging your shingle out there, they used to say, you know, you hang your sign out there, and you open the doors and you got people you got some people you know who you, obviously you’re able to bring them in, and then you put an ad in the Yellow Pages.

And from that point on, every time someone needs that item, they call you up every time someone needs that service, they call you right up because you’re one of the only people in town that do it.

And you start getting a reputation for being the best person in town for doing it, especially if you’re cursed with having a great product are a great service.

That is good in the short run but the problem is when you have one way that you’re marketing yourself and all of a sudden through technology or any other reason, that way goes away or becomes a lot less effective, which is what happened with the yellow pages, they became a, they became a lot less effective.

So I helped help this person to be able to get their business online and be able to do a lot of things online. But so many of the things now require some form of interaction, some form of communication with your potential customer, and the competition is grown and everything else.

And you have to expect that no matter what you’re in, even if you’re you’re carving out your own niche, and you’re starting from scratch, and there is no competition, that’s a great place to be in.

But if you’re in that spot, and you have customers and you have something that people want, and they are getting it with what you’re offering, even then there’s going to be copycats, if it’s really good, if it’s really profitable, there’s going to be other people that come along that tried to do something similar.

Try to undercut what you’re doing and say, well, we’ve got a cheaper version of X, Y, and Z. That’s all to be expected. What you have to understand is, it’s not you, it’s not personal, you don’t deserve it.

Until you’ve done the job of bringing in people bringing in new people, via one of the best ways to be able to do it nowadays is via content marketing, which we want the things that I train people on.

But there are a million other ways to be able to bring people in content marketing is one of those things, though, that grows and becomes an asset to your business over time.

Whether you continue with the business, whether you sell it, you have you can sell it with the con with a content marketing system, you’re going to have something of great value.

But you can you want to have something that’s growing in many different directions and then be able to have systems that communicate with your customers to keep them as customers to have them continuous customers to bring them back as customers if you have a one time fix, they’re going to want that fixed later on.

So that whatever that is if that whatever type of service it is, whether you’re a regional service, or something at that can go international. Hopefully that all makes sense to you. It’s just a simple idea that I want to thank Joe for, for the endorsement of my book and thank him for for his comments.

It brought up some great ideas for us to be able to talk to you about today.

If you have any questions or comments about anything we talked about, leave it down below wherever you’re watching this or listening to it. You can also go to BrianJPombo.com find the original post and comment there.

You have a great night we’ll be back tomorrow. In the meantime, get out there and let the magic happen.

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Art of using controversy to get attention in your business.

Transcription Christmas controversy for your business.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Let’s talk a little bit about Christmas and Christmas controversies. And not just Christmas and any holiday that you’re celebrating right now we’re really honest, I mean, this could be any time of the year that we’re talking about.

But since I’m recording this in December of 2021 it applies to right now, so that there’s a huge benefit when it comes to business and controversy.

And this goes way back, and you can, it doesn’t take a whole lot to be able to see it. But you can see that people who are controversial and businesses that put out controversial stuff, get attention.

And you could see it in politics, when they when anybody involved in a business takes a political stand, or the business itself takes a political stand. You say, Well, they’re turning off a huge portion of their audience.

Yeah, but they’re also turning on the portion that they’re representing, you know, doesn’t matter which direction they go, and you may not be happy with the direction that they’re going. But someone else is very happy, and they’re going to give more business to them.

These are oftentimes very thought-out processes for the business itself. I hope this doesn’t distract you. This is just fun to get attention but controversy is very useful in business because it while it drives while at the same rate that it drives people away, oftentimes it will have a great even greater rate of driving people towards you have magnetizing a certain crowd toward you.

Something like Christmas, you can use to your benefit, because it’s a way to step into controversy without taking a political stand. And without taking something that is taken too seriously by most people.

For example, I’ll give you a perfect example, Christmas trees. Everyone’s got an issue with Christmas trees one way or the other. And I am kind of a pariah in my family and most of my family. Because I have and have had for a number of years. A fake Christmas tree.

That’s right, I have a fake Christmas tree that we use that I put together every year that I don’t know we bought at Costco or something or Walmart. And I got to put the whole thing together every year.

But I’ll tell you what I spent years of my childhood over and over and over again, dealing with real trees that I’m I’m over the real tree thing. And I’ve got I can list out why and why I’ll go with a fake tree every time and how I wasn’t raised that way and how I still appreciate real trees, it’s just I don’t want to take care of them, I don’t want to have to go through the trouble.

I don’t want to have to cut it down, I don’t want to have to go pick it up off a lot.

I don’t want to have to pay for it every year, I don’t want to have to move it and figure out how to get it there. I don’t like dealing with all the extra needles and down you get plastic needles fallen off of a plastic tray.

But that’s another story. I don’t want to have to deal with that all that stuff over and over and over again, watering the darn thing all that I’m over it.

It’s a symbol of something and some people acknowledge the symbolism or they don’t acknowledge the symbolism. And so it’s, it’s really a thing that we do just because it’s a thing that we do.

So that’s why I go with the fig tree. Now that’s a controversial topic. And you go in a whole bunch of different directions with different controversies. But that’s one of them. If I went and took that stand, and I made a really, really outrageous pitch.

Now, my business has nothing to do with Christmas or Christmas trees or anything else. But just by bringing it up, I guarantee you, I will get people down below, taking a stand for and against me.

Wherever you’re watching or listening to this, I’ll get people commenting. So please leave a comment and approve me right. But that’s just the thing about things that we all have in common.

We can always take a stand and cause a little bit of controversy and it gets a little bit it gets people going just a little bit and Christmas is a fun time to be able to do that and you can use it to get a little bit of attention for your business.

So hopefully that makes sense. If you want more ideas in terms of how to grow your business long-term, I’ve got my book, 9 Ways to Amazon-Proof Your Business.

I just got a review from a close friend today. I’ll be I’ll be reading that to you tomorrow.

9 ways to Amazon-Proof Your Business you can get a free copy at AmazonProofBook.com.

That’s all I got for tonight you have a good one get out there and let the magic happen.

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Brian talks about an attention grabbing ad he saw for Nehi Soda.

Transcription A Christmas ad challenge.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Let’s talk about Christmas advertising, shall we?

And I’m not just Christmas, but anything this time of year, any type of holiday-based thing.

Obviously, Christmas is the big behemoth that you it’s tough to ignore, depending on your audience, depending on what it is that you’re selling. But in general, Christmas tends to be the main one. So I’m going by that.

One thing when it comes to advertising, is you want to have something outrageous and crazy. So much of what we have, in terms of tradition, is some commercialized-based thing.

I mean, Rudolph the red-nosed reindeer was a commercial for originally the original poem and the song and everything. This was a commercial for Montgomery Ward. Okay. So many of the songs we sang, were commissioned by companies to, to get advertising for themselves, that the labor lamp I have, not only was it for a movie, okay?

It’s a prop in a movie, the prop was based on a commercial for Nehi.

The Nehi logo for Nehi soda.

Thing after thing after thing you can see out there all the Christmas memes out there on the internet.

A whole lot of them originate from companies trying to get attention. And that’s not necessarily a bad thing. It’s already there.

You can’t de commercialized Christmas, really, and still have it be the Christmas that most of us understand and know right now, I mean, you could, but it would be a different thing.

It would not be what we currently what most Americans, I would say consider Christmas if you removed all of those pieces. So you can completely ignore Christmas, you can.

But you got to realize that most people, the holidays are on their mind.

And if you’re going to enter the conversation in your customer’s mind, which is the quickest way to be able to get to know them, to get your message out to them.

Then you have to acknowledge when holidays exist, regardless of what time of year it is, there’s always some type of holiday present.

If there isn’t, you can point to other holidays that most people don’t know exist and get the attention that way. But we’ve discussed that previously, many times before the challenge of the Christmas ad is to do something that’s remarkable.

That’s worth remarking over, that’s worth talking about that people will pass on to other people. If you can do that, if you can have any form of advertisement that acknowledges what’s going on, and is something that people are going to pay attention to.

Now you got something if you have something that can be gifted, now you got something, you just have to think about what is this person thinking about?

What is your ideal customer thinking about right now?

Chances are, it’s not your product or service. So how do you take what they’re thinking about and reroute it back to your product or service in order to make their season brighter and make yours brighter by selling your product or service?

Hopefully, that’s helpful to you. I’ve got a book, 9 Ways to Amazon-Proof Your Business.

It’s all about strategies on how you can really make that relationship with the customer stronger to the point to where you no longer have competition, even if it’s amazon.com.

You can read all about this for free and if you go download the book at AmazonProofBook.com. That’s all I got for tonight.

Season’s greetings and we’ll see you tomorrow night.

In the meantime, get out there and let the magic happen.

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Brian talks about creative ideas from a book called, Stick It.

Transcription Another book idea for your business.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I wanted to talk about this book, but not in the form of a book review or anything of that sort. So this one came out in 2012. It’s called, Stick It, 99 Do It Yourself duct tape projects.

Okay, 99 different side projects that you could use for duct tape, things that duct tape was never meant to be used for and I’m going to tie this into your business. Okay.

How I’m going to be able to do that is basically taking strategies that are someone else’s used even though I don’t think she she she wrote this book.

So written by a TL bona do I don’t think she wrote this book to sell duct tape. But you might as well have if you were a duct tape if you were a person that produces manufacturer sells duct tape, would you not want to sell this book?

Also, would you not want this book out there?

It’s giving people 99 Other things to do with duct tape, other than 1000, wet things that we already knew know what to do with duct tape because it’ll stick to anything yet. We all know duct tape.

The interesting thing is, is that anybody can use this method. So all these are, this is not I like like I said, it’s not a book review.

But you can see that it’s just page after page of projects, most of them. I mean, just from my parents look completely useless. I have no idea why you would want to do most of this stuff. It’s more projects for kids and people that are just bored. It’s, it did fall, I actually went and got this book, I think it was because it was on sale. It was on sale at like Dollar Store or Walmart or something.

And I said, Oh, my kids love that. So I got it.

Then closer look, I mean, they have an entire chapter on making necklaces out of duct tape.

They have an entire chapter on wallets, and bags, and purses.

That’s an entire chapter that does not have multiple ways of making bags and purses out of duct tape. So this stuff, you might be interested, you go get a copy of this book, but it’s one of those things where anybody could have written this book, right?

If you’ve been on Pinterest, if you’ve used Google at any time, you can go out and find these lists of different ways of using something like duct tape.

You can go out and find all the lists on duct tape projects.

You go on and on and on, for probably years, just researching duct tape projects.

This is how immense the Internet has become.

And none of them are, I highly doubt any of them are copywritten or anything, you could take these ideas, make them your own and write a book.

But that’s only if you’re looking to sell duct tape. If you’re selling dog food, if someone does not have a book out there of other uses for dog food, I’m just making that up out of thin air dog foods, the one I always like to use for just random reasons.

But there’s got to be something, there’s got to be a way there’s got to be I’m sure people use dog food for other things. So put out a book on it.

That it’s just a way to get attention to draw attention, maybe even get yourself into certain forms of media that you wouldn’t normally get free media PR and so forth. This is the interesting thing about books, there’s they have so many uses.

This is just one of those when I saw it, I said that’s interesting. Because anybody can take the same idea and come up with wacky things they don’t all have to be your ideas. In fact, you give credit to other people for crying out loud.

Just write a book and give credit to everybody that came up with this stuff put links to their websites, most of the book that I have, 9 Ways to Amazon-Proof Your Business is a whole lot of credit to all the people that taught me everything I know and giving credit back to their books and everything else so that you can go and look further.

When you go and get a copy of my book by the way, get a free copy of, 9 Ways to Amazon-Proof Your Business at AmazonProofBook.com

You can see how how I outlined a book and and how you could do it doesn’t take much. It just takes initiative to get out there and do it. And once you have it you have a whole lot of gravi toss and everything else that you may not have right now which can then play back into your business, which is what this channel is all about.

So hopefully that’s helpful to you I’ll be back tomorrow night with another tip either a strategy or a tactic or a principle that you can take and run with hopefully that’s helpful you have a good one get out there and let the magic happen.

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What the heck is going on with a company firing 900 people over a zoom call?

Brian’s thoughts on communication or the lack thereof.

Transcription Mass zoom firing, the real problem.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

How would you like to be this poor son of a gun, this CEO of better.com.

And he fired 900 people in a very unusual way. He got them all on zoom at the same time, and just did it in one fell swoop.

Now, anybody who’s a business owner or executive, I mean, I know everybody felt sorry for the people that got fired.

Honestly, I’ve always lost my largest clients or got fired from positions. I don’t think I ever got let go from anything, that wasn’t right before Christmas.

I mean, it always happens that way.

It’s always right before or right near the holidays, and it just seems to be a common time. I don’t really know why that is but that doesn’t surprise me.

The fact that they lost their job. That doesn’t surprise me most of the interviews, I saw people who had been through these types of things before, it was just a very awkward, strange way of doing it.

Okay, getting them all together. It’s kind of like get them all together in one room, even though it’s virtual, and doing all at once.

I mean, why not?

Why not just send them an email?

Why does it have to be live like that?

And the way he did it, I’ll tell you what the real problem here is the way that he did it, the way he went about doing it. It’s a real problem.

If you’re going to do it that way, you don’t try and show it from the company perspective, which is what he did.

What he did is he went on to explain how the company was being acquired and all this other stuff. And how this is, you know, a net, he said, unfortunate, but you know it’s not that we have to do he did it in a very nonemotional.

I heard someone use the term dispassionate, which I mean, it’s how it should be to an extent. But it’s not the way that you should deliver it, you shouldn’t deliver it on something that’s being recorded.

Something that it is to that many people all at once, if you’re going to then it needs to be choreographed a little better.

You got to think about who your audience is, who are you actually talking to, what are you actually saying to them?

Maybe contemplate, you know, maybe Is there any way we could have done this either earlier, or in a slower progression or something is there any other way to be able to let these people go rather than clean-cut, showing, showing little compassion whatsoever? It that’s, that’s difficult. That’s a difficult play.

In business, you know, if you’re an executive, if you’re a business owner, you understand this concept. And you know that these difficult things have to happen from time to time, but there’s a way to do it. There’s a way not to do it.

What this gentleman did was the way not to do it.

This is why it became this widespread thing, really, because the amount of people that fly all at once, and it was recorded, if it hadn’t been recorded, it would have had a little less staying to the media, except everyone could go and watch him do it over and over again, and mock him for it.

Of course, the news came out today that he’s taking time off, which is pretty easy to do. When you come through, when your company’s been acquired.

You’ve done some of the tough work. I mean, everyone takes time off for the holidays.

So I understand that, of course, they’re going to bring in, you know, the counselors and everything else to help train the management better, which I don’t know how well that’s going to help if you can’t hear yourself, if you can’t see yourself from your employees perspective, you aren’t communicating with them often enough, you do not understand where they’re coming from.

And you don’t know where the world is. If you don’t realize that every little recording every piece of paper, I mean piece of print, I should say that you put out their email, every audio and every video that you put out there.

You have to think what happens if this goes viral?

What happens if this gets put out to public?

What are people going to think?

It’s something we all have to keep in mind, especially when you’re working with a whole lot of virtual staff or you’re you’re working on a widespread and you’re working in situations where things can go up or down rather, rather quickly.

You have to be ready for these type of things and how you’re going to handle it.

You got to put a little more thought into it than this guy has. I feel sorry for him. You know hindsight.

It’s 2021 but yeah, a bit of a PR blunder. But it probably won’t hurt them in the long run. In fact, a lot of most people, when they heard the story, they said, what’s better.com?

Yeah, I’m sure they’ve they pretty much shut down their website from all the people visiting for the first time to better.com Because see what it’s all about.

So it probably won’t hurt them all that much in the long run as far as a company.

As far as this particular CEO, I would try and find something else to be known for if you can be helpful to your career. So that’s all I got for tonight.

Love to hear what do you think about this mass zoom firing?

Is that something that you would go along with?

How would you handle it better?

Leave a comment wherever you’re watching or listening to this. That’s all I got.

You have a good one. Get out there and let the magic happen.

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Why it’s important to be mindful of highs and lows in life.

Transcription Excitement can be dangerous.

I’m Brian Pombo, welcome back to Brian J Pombo Live.

I want to talk a little bit about excitement, that’s a mental state that we’re all prone to get into from time to time. We tend to think about the positive sides of getting excited.

In fact, the word itself, we get excited, you know, get pumped, get amped, you know, it’s, it has very positive connotations to it in general, most people don’t look at the dark side of getting excited.

I’ve got two quick stories for you today.

The first story is about my oldest son, who is prone to get excited on occasion. And when he gets excited, his whole body lights up. And so that’s why everybody knows everyone gets excited.

But you could, you could tell and he always lets it go a bit too far, you know, where he’s just not in control of himself when he’s in that frame where he’s just almost manic.

Sure enough, so I wasn’t home for this, but he was in one of these states. And was playing around with his sister threw a metal pot, of play pot, but threw it straight in her head, without thinking, and he was shocked that she got hurt by it and everything else. And he got in trouble and all that.

But we had a talk about it afterward about you know, and we have this talk on occasion, you gotta watch getting too excited.

A lot of people get, especially, so I’m filming this in 2021 in December. So we’re coming up on the Christmas season, you know, all the Christmas decorations are going up and everything.

People get excited about Christmas, kids get excited.

And parents tend to play into getting kids excited about getting presents and all this other stuff. It always comes with a low, you know, you always end up hitting rock bottom after you get too high over something.

I think it’s something you watch for yourself and watch for your kids and your family in the business. Because this is a business of podcasts.

In business, you got to watch it for yourself that you don’t get too excited about the good times, you don’t get too wound up.

You always end up doing something stupid when you’re excited. That’s the real problem. And I’m saying we all end up doing stupid things when we get too amped up and too excited.

If we don’t do stupid things, then we will after we crash off the excitement because you know, you get all the hormones and things go into your brain and get you all worked up and feeling good.

Well, that feel-good always has a crash to it.

It doesn’t take drugs, it just takes a state of mind that’s imbalanced. And you just got to watch him balance whether it’s too high or too low imbalances in balance.

It’s one of the things that, you know, I have to watch with myself. And I also have to keep an eye on with the people around me and point out once in a while.

There’s a great example I that on the other end of things. Okay, on the other end of excitement, for some reason.

Two days ago, I woke up not feeling hot and the day just didn’t go well.

Mostly I had jitters I had I don’t know if I was sick, or if it was just my state of mind or what it was. But it think it was just one of those days where things just don’t work, you know, that nothing seems to work.

I tried to steer clear from scenarios where it might affect my future. If I got in a conversation with somebody that I shouldn’t have and everything else, I had to really watch myself and be careful.

Then the opposite of being too high isn’t too low, the real opposite of being too high as being in the middle. It’s being calm today. In as to the opposite of that I’ve been calm all day I woke up in a decent frame of mind and I’ve just had a really decent frame of mind all day long and everything that looked like it was going to be trouble was in trouble.

Everything that anything that I thought may have been a problem. I had just enough time to be able to come up against it and handle it the right way.

That’s the best way to do this when I have a good day I wish old days could be good days, right?

But a whole lot of it came down to that and deal with my son I saw a whole lot of it comes from not getting too excited. If you can just watch that, especially during this season but any any time of the year.

You keep that kind of middle ground.

Yeah, it’s big right now online, social media and so forth. Ryan Holiday and all these people promote stoicism and I really appreciate the concept of really keep an even keel. And so that’s a little thought for me to you tonight.

That’s all I’ve got a go check out my book, 9 Ways to Amazon-Proof Your Business. You get a free copy at AmazonProofBook.com You find out more about me and my thoughts on business strategies and things that can help you make you completely Amazon-Proof which is my term for being competition-proof.

Even if it’s amazon.com you no one can touch you. When you follow these nine ways. Go check it out AmazonProofBook.com.

You have a great night. I’ll see you tomorrow.

In the meantime, get out there and let the magic happen.

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Brian talks about a recent interview (link below) that he did with Digital Marketer President Mark de Grasse.

Podcast Interview here – https://www.digitalmarketer.com/podcast/digitalmarketer/184-brian-pombo/

Transcription Digital Marketer and Brian J. Pombo.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

This is a very special episode where I am promoting someone else’s podcast.

That’s right. The Digital Marketer Podcast.

Digital Marketer is a company, if you haven’t heard of them, you need to find out about them because a lot of the great things that I talk about here they talk about in even better ways and can communicate to more types of people.

Ryan Deiss was somebody that I had met very early on in my digital marketing career, he’s been a huge inspiration. As are all the others that Digital Marketer has built up that company, the new president, I’ve gotten to know Mark de Grasse. He’s a great guy.

He interviews me on this podcast on this particular episode this I believe it’s episode 184. Go check it out. I’ve got a link in the description if you’re watching this where you can’t see the link, go to BrianJPombo.com and check it out or go to Digital Marketer Podcast and check out the December I believe was December 3 is when it came out.

But it’s a very special episode where I get to be on their show, which was a great honor. Lots of fun had. And it’s just it just amazes me that I’ve had the ability to be able to get on to their podcasts. It’s a great honor, and just go take a listen.

I’m not going to spend any more of your time. I want you to hear it. Tell me what you think.

Leave a comment down below after you listen to it. And we’ll be back tomorrow.

In the meantime, get out there and let the magic happen.

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What to do when it’s hard to get in touch with people during the holidays.

Transcription Voicemail Hell during the holidays.

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Let’s talk about voicemail hell, of what is voicemail?

Hell, well, I am talking about trying to reach people during the holiday season.

It’s really, really tough people tend to turn off, sometime after Thanksgiving before New Years a huge portion of the population, even in their business, they turn off.

You can’t find them, you can’t track them down. Here’s my recommendation on how to go about handling that. The best way to handle that is just to realize it’s the truth and don’t get frustrated with it, you’re going to have to talk probably call more people, you’re going to have to talk to more people to get in touch with someone that can actually help you move ahead and business.

Whatever you’re trying to get accomplished. You just have to double up because you can’t do anything about that. I know I’m in and out, as I talked about before the brain fog that happens during the holidays is heavy.

You just have to be patient, work your way through it. Keep going and realize that it’s a factor, but it’s a temporary factor.

It’s a temporary factor that will come to an end sometime after New Years, people start waking up and then that’s when all the great explosions happen. All of my best business explosions happened during very specific times of the year.

And one of the times it’s right after New Year’s, that’s when people start saying yeah, yeah, yeah, let’s talk, let’s talk What’s that they got no more excuses, really, people. People get this far.

They’re like, just get me after the first sometime, you know, it’s a reality. You just have to deal with it.

When you do get someone on the phone, though, just say, Hey, thanks for your time. I know we’re in the middle of the holidays and everything. Sometimes you got to give them an out.

If you think that if it starts to feel like they’re not tracking with you say, Hey, how about I give you a call after the season sometime in early January.

We’ll touch base on this, I just wanted to just want to call on wish you happy holidays and hope you have a good one. And then just leave it, set it up for later set up meetings for later. If you’re getting voicemail, come up with a clever message to leave forum that’s easygoing and nice.

But just a way to touch base with people. Sometimes it’s just all you need to do is just touch base. Just toss it out there and say hi. And leave the rest behind.

Don’t worry about it. This is just how it happens.

It’s just a little pep talk not just for you, but for me. So I had to kind of say it, I have to hear it from myself so that I can keep going and keep. If you’re not making phone calls during this time of year, it’s a good thing to do.

It’s a good way to get in touch with people. Yeah, a lot of people still send holiday cards and Christmas cards and all the rest. And you can do that.

But having that personal touch that you actually took time to do makes a big difference, especially if they’re those people, either business-wise or otherwise, that you just haven’t talked to in a really long time.

This is a perfect excuse to contact them say hey, just saying hi and Merry Christmas and all that jazz. So hopefully that helps. It’s just a simple idea for tonight.

Go check out my book, 9 Ways to Amazon-Proof Your Business. You can get a free copy for at least for now over at AmazonProofBook.com.

That’s all I’ve got for tonight, you have a good one.

Continue your fabulous holiday season and we’ll see you tomorrow night. In the meantime, get out there and let the magic happen.

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What’s the deal with fickle subscribers anyway?

Transcription Why are subscribers leaving faster than they’re coming?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

When we’re talking subscribers, we’re talking about anybody doing any type of membership out there. And this idea, I just recently heard on an older podcast from Russell Brunson, where he had mentioned that Dan Kennedy had brought this up one time.

It’s a really, really good point, and that is that almost any business that runs off of a membership model, where you have something that you’re selling on a regular basis, oftentimes, it’s a monthly basis, but could be an annual basis, or what have you.

If people are paying for something on a predictable, ongoing basis, then you have a subscription model-style business.

In that case, you really have to look at, okay, who’s coming in and who’s going out. What you’ll end up finding is, you have to really speed up, the people coming in to make up for the people going out.

This is because of a disconnect in most business owners’ minds when it comes to these type of membership ideas. Because there’s a huge thing, that doesn’t make a whole lot of sense initially. But after you’ve been involved in the business a while and you’ve had a lot of interaction with customers, you start to see this over and over again.

That is that people initially subscribe or buy into something for one reason, but then they stay, if they actually stick you whatever your stick rate is, whoever is sticking, they’re sticking for a different reason, almost always, almost every single time, it’s going to be a different reason than why they came in.

Sometimes they don’t know why they’re staying. But it can be found out by really getting to know as many of your stick customers as possible, whoever sticking around for the longest, you have to constantly probe them and find out what do you like the best? What what do you really get out of this.

What you’ll see what I’ve seen most often with the clients that I’ve had, and the people that and the subscriptions that I’ve I’ve kept oftentimes you get involved for something flashy, something, something that’s that that’s exciting, you know, something that gets your blood flowing a little bit, that, you know, that maybe it’s it’s being around or in the presence, or having direct communication with a charismatic figure, you know, that’s a common thing.

Maybe it’s the fact that there’s a product, a consumable product that is tied to it that you, boy, you, you just want to have as much of that product as you can. And so that’s why you initially do it.

People don’t stick off of those things, because those are all impulse-based buying, very emotional-based buying, and that stuff eventually fizzle out, we fall out of love. We fall out of excitement, and we eventually come off of it is that whole concept of buyer’s remorse.

How does Why does buyer’s remorse happen?

Buyer’s remorse happens because people get high off of the purchase and then they eventually get a low off the high, they drop off of out of after skyrocketing, they drop.

That drop becomes something we call buyer’s remorse and it happens just as often, if not more often in a subscription model.

So really, you end up seeing over a very predictable period of time, most people or a good portion of people dropping off of your subscription, you’ll see it you’ll see very, very common time period that people stick on and then they fall away. So how do you get them to stick?

A big thing is a community, any sense of belonging, community, anything like that, that’s the thing that I’ve seen that’s worth the best across the board.

Also, if there’s a tangible result, that has a consistency to it, that they don’t want to give up, if there’s a very tangible result that they will lose.

Upon ending the subscription, then that’s, that’s really one of the things that they’ll they’re going to have a tough time. They’re going to have a tough time disconnecting. If you have that and you’re you have to remind them of it too because they’ll forget until after they unplug what life was like before they were plugged in.

So those are two of the most common ones. I discussed this a little bit, in my book, 9 Ways to Amazon-Proof Your Business. It’s really more of the psychology that I cover in there.

I’ve got a whole chapter on belonging and why it’s important. And really, if you don’t have a subscription-based business, this may sound like a little bit of a nightmare.

But I think that a whole lot of the benefits outweigh the issues that come along with having a subscription-based business, having that consistent, predictable income is, is really, really, really handy. It’s handy and growth.

It’s handy and knowing, knowing how you can build your business, what you can depend on what you can’t depend on. And you just have to tweak it a little bit as you go along and pay attention to some of these principles that aren’t necessarily initially something that would enter your mind but it’s common.

It’s so common across the board, that it’s something that anybody that is looking for passive income from their business needs to understand this psychological phenomenon that people buy for a different reason than why they continue buying, so to speak. So hopefully that makes sense to you.

Go check out my book, you can get a free copy on AmazonProofBook.com.

Or buy a hard copy over at Amazon.com or wherever books are sold. That’s all I got for you tonight. You have a good one. We’ll be back tomorrow.

Get out there and let the magic happen.

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Brian talks about the hangover that comes from holiday fun.

Also, for those of you who’ve watched BJP Live over the years, the return of the Christmas Story Leg Lamp is here!

Transcription Holiday brain fog.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

On the holiday start coming around. I get the equivalent situation as I got in high school that we called senioritis. So as you start getting closer and closer to graduation, you quit really caring. You start and you start getting a little fuzzy in the head.

And that’s how I get.

I get this brain fog that will come on and it comes anytime that my regular schedule is messed around with do you get brain fog?

It’s so bad that I really don’t have much to talk about today.

Other than that, and so I wanted to just kind of put it out there.

Do you get brain fog?

Do you get it around the holidays?

How do you get around it?

I’d love to find out. Leave a comment down below wherever you’re watching or listening to this and go check out a doubt go download a free copy of my book, 9 Ways to Amazon-Proof Your Business. AmazonProofBook.com

That’s all I got for tonight. You have a good one.

Get out there and let the magic happen.

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Back home from a family trip to California for a few weeks.

Transcription Make them feel at home.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I am back at home.

For those of you who don’t know, this is the home office of Brian J pombo.com. What I call the headquarters. And it’s good to be back.

It’s about 10 o’clock at night, and all the kids have been put to bed and we’re just happy to be home. For those of you who are maybe new, the last couple of episodes I was at Disneyland and Legoland before that, celebrating Thanksgiving with family.

And so a whole lot of traveling via car, a little bit of traveling via plane and just go go go for 10 days straight kind of a marathon for me and my family. So it was it was fun.

And what I like about traveling, I like getting out and doing something new.

I love going to new places.

I love going to places I’ve been before I just love getting out there and moving and shaking things up, I really do.

But the funny thing is, is there’s nothing quite like home, especially after you’ve been away a while. There’s nothing quite like this getting back at home, it’s just that comfort zone. That just feels right.

And everything’s where you want it to be, you know, or where you at least expect it to be, you may not even want it there. But you’re you expected to be there.

And everyone’s got that in someplace. If it’s not the place where you live, sometimes the place you know, where your parents live, or where you grew up, there’s always a place that you consider home where you feel the most comfortable.

This plays back into business because ideally, what you want to create for your customer base is a feeling of home, all of those types of comforts.

Obviously, this can be taken too far and done in the wrong way and create horrible addictions and everything else by feeling that comfort. But I don’t want to get into that I want to talk about just the easygoing idea that people feel like this is where they belong.

If you can create that belonging concept in your business, it makes a big difference. And you got to think of it as the same way you feel when you’ve been away from home and you come home.

That feeling if you can somehow duplicate that in your business. That’s a really useful thing. I talk about it a little bit in my book, 9 Ways to Amazon-Proof Your Business by a little bit.

It’s one of the nine ways is how to create belonging. And it’s I dedicate a whole chapter to it. It’s at least a start in talking about this idea it kind of exploring it for you and your business.

So I highly recommend you go check that out. If you haven’t yet, gotten yourself a copy, you can always just download a free copy, go to AmazonProofBook.com.

It’s been a long day and a long week in so I’m gonna I’m gonna you know, have a cup of herbal tea and get to bed relatively early.

So I can have a nice full day tomorrow because we’ve got stuff to do tomorrow. Certainly stuff around the house, a little bit of business, and a lot of fun.

So, we’ll see you then come on back.

And in the meantime, get out there and let the magic happen.

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Brian’s family trip continues as the fam gets set for a trip to Disney’s California Adventure.

Transcription You don’t have to be famous to be effective.

Hi I’m Brian Pombo, welcome back to Brian J Pombo Live.

Today I’m coming to you from Anaheim, California. I’m staying at the Paradise Pier Hotel and I have had a great day. We’ve had a couple of days, you know, if you’ve been following we’ve had a couple of days of chaos and turmoil. Not a bad way.

So one of the fun types of turmoil, okay.

Today we got to start our day in California Adventure Disney California Adventure is the strange wording of it, but just understand it’s the second Park in Anaheim, California, straight across the way from Disneyland from the original Disneyland that Walt Disney built.

It’s great that they’ve done a whole lot with it, it was started in a really odd way.

California Adventure on discussing will start in a very odd way. And they’ve maneuvered around it over the years to create somewhat of a storyline and to start having a newer character and so forth in there.

One of the major changes that they made was that they took a lot of the story of Walt’s life and created lands around it in order to make these lands that were originally created when the when California venture first came out and have a make a little more sense of the first place you walked down is a little bit like the main street, USA type deal.

Except they changed it to call it when a Vista Street and Buena Vista Street is the main concept of it is this is LA in you know the 20s, late 20s, early 30s, when Walt Disney first arrived on the scene.

He already had a rough go at it he had he had a situation where he completely lost a whole lot of his staff, he lost the character, he was working with everything else.

He was looking to try something brand new and so is in LA for the first time. And there’s all these casts of characters in places and everything that go along with it.

So this is where this, I’ve got this picture I want to show you. First off give you a little bit of background when we first walked down the street, it’s very quaint, it’s very cool. We’re going during the holiday time, so they’re playing Christmas music and Christmas music of that time period or that style at least.

And walking down is really nice.

In the center circle, kind of like a hub. What they have, because of COVID they have the characters that got Mickey Mouse, they had Minnie Mouse, and Goofy dressed in you know, 30 style garb.

But you can’t go up and hug them and talk to them and take pictures with them directly. And because of the whole COVID thing, so that got him kind of distant behind a chain-link fence and not chain link fence but a chain behind a chain where kids can’t come up and touch you but they’re encouraged to come up and take pictures.

So my kids all run up and take pictures with Goofy and they all run up and take pictures with Minnie Mouse. And then along the other side, I noticed two other characters who I the only reason I know who they are is that I’m a nerd about this type of thing.

I understand what the point is behind them but these two characters are standing there and not many people are taking notice of them at the time. I asked my wife I could go over she didn’t mind if I go over I don’t need to ask my wife’s permission but I asked her if she didn’t mind if I go over for a second and take a selfie with these folks.

So here you can see the picture of me with them.

The reason why I took this picture is that it all of a sudden hit me it’s like this is so interesting how these characters were created specifically for this park specifically for this area and most people aren’t even going to know who they are so that the gentleman dresses as a character played by multiple cast members.

Different actors who have played the part of officer Calvin Blue, and he is a character made specifically for that area of Buena Vista Street.

And he walks up and down and would chat people up and talk to people as if he was in that era and is very much a caricature.

Then the other one is Donna, the dog lady, also a character that wanders around talks to people, but because the COVID thing, they don’t do that, so they have to come out and just stand there.

Well, most people don’t know who they are. So they’re not going to go up and take their picture or go talk to them. But they’re there anyway.

So it’s an interesting thing. But besides that, I wanted to point something out bringing it back to business, because that’s what we talk a lot about on here, right. So one of the things that I discussed in my book. 9 Ways to Amazon-Proof Your Business, which you can get a free copy at AmazonProofBook.com.

And I apologize that I’m, I’m yawning, it’s been a rough couple days, just kids and everything else. And I’m up late right now, past when my brain is should be allowed to be able to continue functioning.

But my book, 9 Ways Amazon-Proof Your Business, you can get a free copy of Amazon proof book.com. In it, I discussed the concept of being somebody or becoming a somebody if you will.

Whether you are you aren’t, there’s importance be behind being one. And so having a personality that people can connect with, is so very important. Even if they don’t necessarily consider you a celebrity, Goofy, Minnie Mouse, these are celebrities, these are people that are older than most of us.

It’s just really interesting, you the dichotomy between those two, yeah, they can sell, you could sell coffee mugs, and stuffed animals to this day with these characters on and you’re not gonna be able to do that very easily.

With Officer Calvin Blue, and Donna, the dog lady, but the importance is, is that they exist, they were created out of thin air to fill a void.

The same thing can be done in your business, I don’t care what kind of business it is, you can create a character out of thin air, whether it’s real or not, whether it’s yourself, which is always nice, because people light genuine, even if you’re, you’re nothing flashy, or anything else, if you’re genuine people really enjoy that.

But whether it’s yourself or whether it’s a completely made-up character, if it’s interesting enough, if it holds attention. And I say that in the sense of being made up, if it isn’t made up, just the fact that you’re genuine will draw attention. But if it’s made up, it’s got to be interesting.

And so if it’s an interesting character that has some color to it, and some in something to keep your attention, people will go along with it, even if they know it’s a complete fabrication.

You know, people go along with the Geico Gecko, even though they know this is a cartoon on the screen, or, at the very worst-case scenario, they, they don’t think that a gecko has been trained to speak English and, and sit there and promote insurance. So there you go.

It’s very important to have that personality somewhere in your marketing, you can, you can do a whole lot without it. But have that it handles a whole lot of the heavy lifting that you would have to do otherwise.

It’s very difficult, where if you can add that to it, you’ve added a dimension, that’s, that can’t be replaced. I mean, to this day, they haven’t found a replacement for Colonel Sanders over at KFC. And that’s because it was such a unique character that this man had developed. He’s both himself and he’s a flamboyant character.

You can’t replace that.

So just a quick tip, quick ideas of how to think about go check out my book for more details. Or stay tuned here. Wherever you’re watching or listening to this.

I love to hear what you think about characters, and whether you think it’s something that your business can need if it isn’t what you think it needs. If you think there’s no possible way that you could include personality in your business.

Leave me a comment wherever you’re watching or listening to this. I’d love to hear from you. That’s all I got for tonight. You have a good one.

Get out there and let the magic happen.

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Brian’s family trip continues as the fam gets set for a trip to Disneyland.

Transcription Disneyland and COVID-19.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

We had a great day at Disneyland today not really a full day, they were closing early and we got started a little later than we expected, or than we wanted to I should say it Was pretty much what we expected and so we squeezed as much out of the day as we could a day at Disneyland with a wife, my and also my mother along and three kids, all under the age of seven, lots of fun, we had a good time.

A lot of interesting things that you can take, as I’ve mentioned in the past three or four episodes that you could take off of vacation, especially when you’re going to a money-making place like Disneyland, where the whole thing is designed to separate you from your money as much as possible as quickly as possible.

And it’s a really tough thing to do.

I’m not really sure what the answer is but you can really see a huge change that has happened.

I mean, as in everywhere but especially at Disneyland with COVID-19. And a lot of this goes back to the history of Disneyland, it’s a very interesting idea of how it was put together.

How Walt Disney very specifically referred to the staff at Disneyland as not just staff or security or this or that job. But as cast members, they call them cast members.

So he came from the entertainment industry, right.

But he saw that if they see this as more of a show that they’re putting on, and that they are cast members, and that the people that are there are guests, and they are putting on a show for them in a sense, if they realize that, that that that brings on a completely different field than any other job, especially in the amusement field, right.

So it that’s interesting.

So you’ve got, you’ve got a job, you take a job at Disney at Disneyland, you are a cast member so you’re an entertainer of sorts, you are fulfilling a need as a member of the cast, whatever that need is, even if you’re sweeping, you know, crumbs off the ground like I saw someone do it today who didn’t seem too thrilled about it.

I mean, who could be right? It’s tough to make that look joyous.

I’ve seen it done but it’s rare that you see somebody do that. But you see a situation where you’ve got to perform, you’re always on.

You realize that and really that’s true of any customer service position or any position where you are in the public eye at all. You really are a cast member in a sense. But Disney Land has always made that a point of what they do.

Now, I’ve never been a Disney cast member. So if there’s anybody out there, if there’s anything I’m saying that’s off base, please put me in my place. This is all from the outside looking in.

From all the stuff I’ve read about Disney and spoken with other cast members about so I could be off on some of these ideas but you’re a performer in a sense, you’re also a servant to them, to all the guests that are there.

This is one of those things that’s very much drilled in, in and Walt Disney himself from what I understand he said something to the extent of, you know, we work so that the guests can play.

That’s the idea that that’s the idea of being a cast member really putting it all out there and doing everything you can for each individual guest’s experience.

So if you see a way to be able to create some magic that day for somebody, you go out of your normal routine in order to do that, that that takes priority over your normal routine, depending on what that routine is.

Bringing COVID, right, all of a sudden now you have a situation and I’m not going to get into the politics of it. But just the plain fact of the matter is the state governments specifically and now the federal government more and more but specifically the state government has made a very big push Disneyland’s in California, right.

So the state governments made a very big push from Cal OSHA to make sure that masks are worn in buildings at all times vaccinated or unvaccinated, doesn’t matter that masks are to be worn by everybody above the age of two and above.

So if your child is two years old like mine, mine is or above, they’re required to wear a mask indoors, outdoors, no masks are required whatsoever. Okay.

That is, the problem is it’s being left on the business owner’s responsibility to enforce it. So now what does this cast member become?

This cast member becomes somebody that’s policing you in a sense, I mean, they are saying, hey, put the mask up. But then and it’s constant, it’s all the time. And it’s not, it’s not that they want to, and it’s not and some of them may want to I don’t, it doesn’t matter to me whether they want to or not, but doesn’t matter if they want to, they are being forced to do it. In order for Disneyland to even keep its doors open.

They have to go along with this specific mandate. And they’re being watched and being kept as an example, to the rest of the amusement park industry. So they’re put in a really nasty situation, and the cast member concept is being twisted quite a bit.

Regardless of all the other regulations that are in place there. There’s a lot of really interesting ones that are happening. COVID-19 has caused the government to work in a certain way, which has caused businesses to have to change in a way that will certainly be detrimental to them in the long run.

You can’t, you can’t mess with that relationship and hope to have a good outcome. So it’s screwy. It’s strange, and there’s a whole lot of other levels to it.

I’m a bit too exhausted to go into all that right now. I know more will come up over time. So I’ll bring some stuff up in later episodes. But hopefully, that’s helpful to you. I’d love to hear what you think about it.

Have you been to Disneyland or other amusement parks, theme parks and what have you seen of how this help?

How are they different from each other?

How has it changed their business practices?

Do you think it’s a good thing or a bad thing?

I’d love to hear about leave a comment wherever you’re watching this or listening to it. So also go check out my book, 9 Ways to Amazon-Proof Your Business. You get a free copy at AmazonProofBook.com That’s all I got for tonight.

You have a good one. Get out there and let the magic happen.

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Brian’s family trip continues as the fam gets set for a trip to Legoland in California.

Transcription What are you really selling?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m still here at Legoland California, late at night, out here visiting with my, well, taking my family on a little vacation I should say. And have been having a good time learning a lot.

As I mentioned last night, there’s a whole lot of business inventions that you can gain from, from looking at businesses that work because businesses that work because they feed people, they feed people something that people want, good or bad, they they do their job.

They provide something valuable to people for money and if you can take that and translate it back to your business, look at what’s actually being sold.

The real question is, what is what are you really selling?

If you’re in business what are you actually selling?

I don’t mean the product. I don’t mean the service itself. I don’t mean all the features and the way you would go about describing it. I’m talking about what you’re actually selling.

And here’s an example.

So is from a customer standpoint, right?

My wife and I are here with my three kids. And I said this really weird thing.

So we’re staying at the Legoland Hotel.

It’s this place here.

It’s pretty wild. I mean, this is in the middle of the night, everyone’s while middle of the night.

I think is nine o’clock or something but everyone’s asleep.

The kids have gone to bed, and everything’s nice and quiet but it’s still lit up and everything else, it’s still pretty magnificent to look at.

But back to my story. If you think about what we’re actually getting from all of this. I sat back and was talking with my wife and I said, You know what, the thing that I’ve gotten the most out of this experience is, this is probably the calmest I’ve ever been being out in public with people and my kids.

And I was trying to put my finger on and that occurred to me most of the time.

So I’ve got three little kids, I’ve got a seven-year-old, four-year-old, a two-year-old and they’re chaos.

Not necessarily in a bad way. Most of them, they’re good kids, but they’re’s chaos.

They’re just chaotic little beings and everywhere you take them, you’re trying to keep them from either hurting themselves or causing destruction everywhere they go.

And that’s not a bad thing. It’s just part of having kids and being in public with other people. And people who don’t have kids, they didn’t understand it.

It’s tougher, even if you’ve had kids at one time. I know my parents they are not as patient the with the kids necessarily as we are because they’re just not around them as often and every little thing irks them a little more, you know.

And so it’s one of those things where you’re always kind of on edge when you’re out in public with the kids, you’re trying to keep them from hurting themselves because the world is not childproof.

You’re trying at the same time you’re trying to keep them from getting in the way of everybody else. You try and keep them from being getting lost and running off and getting into this and that. Here, this whole place is relatively childproof.

I mean, it’s childproof because it for one thing it has to be because the only people that come here are kids and kids a very specific age group, for the most part, are the ones that are really geared to Legoland, unlike something like Disneyland, which we’re going to tomorrow, so maybe I’ll be able to do a message from there but different story.

You’re talking about Disneyland, the whole vibe of Disneyland the way it was designed, was to play to kids and kids at heart, so to play to everyone that wants to have a little bit of childhood innocence.

And so, adults go to Disneyland on a regular basis now.

Kids go to Disneyland of course always will but it isn’t just for them. There are lots of rides for adults and everything is legal.

And on the other hand, it’s very specifically geared toward children. But because of this because of the Legoland hotel how it’s designed, it’s funny I keep saying I probably mispronounced Legoland on occasion. Because the Google Maps says that you’re on Legoland drive, or Legoland drive, it tries to pronounce it and it comes out funny.

So we keep saying it funny between ourselves but the cool thing about this hotel and everybody, you’re surrounded by people with kids around the same age, so everyone’s a little bit more easygoing.

Unlike a lot of California, when you have kids the mask thing isn’t necessarily always a big as big a deal as it is to everybody else. For better or worse, whenever whatever your political slant is on that it doesn’t matter.

But that’s one thing you’ll see here is people are a lot more lacs about that type of thing.

In general, not everybody.

But in general, a lot more lacks than the rest of California.

It’s just all in all, you can kind of sit back and it’s not that big a deal. Because if a person was just walking around on their own around here, they’d stand out.

But if you’re with kids, and you’ve got your kids, you just feel like there’s not a lot of danger around here.

They got decent security, at least visible security.

Everything’s clean, relatively clean, but it also has a worn feel to it. It was just funny, when you’re around kids and kids stuff, everything gets worn out pretty quickly.

The whole place is a little bit worn.

In most cases, any other hotel that I would go to, I would consider that really low class. Here. It’s comforting because they can’t my kids can’t destroy their kids nine on everything, and going up things all day long out here.

So I know my kids it even if they did do damage it was it was not the first time and the staff here can handle it.

The staff knows how to handle kids because they’re handling them all the time. It just across the board. I like that.

But let’s take it back to your business. So I’m sorry for going on a rant here. But you take it back to your business, you say,

What am I actually providing?

Well, you’re providing what Lego Land is providing me Lego Land at Legoland Hotel, and the whole resort here.

They’re providing me a comfortable place to take my kids and hang out a less stressful vacation. I didn’t know that that stuff was even there. I did not even really realize that, that having kids and walking around with them was really all that stressful until it wasn’t there.

Now that’s not, but see, I’m not even sure if these people understand that that’s what they’re providing. I’m not sure if the corporate structure or the marketing team understands that.

So what they’re providing?

I’ll tell you what, if they sell that though, they’re going to have, they’re going to have some response. If they sell that even just to people who have already been here, they’re going to get response back from it, I can almost guarantee you, it’s that distinct for me. So you have to ask yourself for your business.

What are you providing in the end game?

What is the feeling that someone is going to have after getting the end result from using your product or service?

What is that feeling?

How would they describe it?

What’s the story that they would tell?

Have they told the story?

Have you asked them what the story is?

And what feeling how does that make them feel as opposed to how they felt previously?

That’s what you got to dig into.

What are you really selling?

That’s the question for tonight. That’s all I’ve got for you.

Go check out my book, 9 Ways to Amazon-Poof Your Business for more strategies on how you can make your business competition proof.

You can get a free copy at AmazonProofBook.com.

We’ll see you tomorrow. You have a good one.

In the meantime, get out there and let the magic happen.

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Brian’s family trip continues as the fam gets set for a trip to Legoland in California.

Transcription Legoland for business owners.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I have not walked in this place yet. Here it is late night.

Late night on, let’s see, what is it Sunday.

And I’m here to take my kids tomorrow morning to Legoland.

I’m staying right over here, at the Legoland hotel in California.

It’s been a fun experience. The hotel itself is very interesting how you can take if you’re looking at this from a pure business perspective, how you can take a toy, a relatively benign toy, little plastic bricks that you could put together to create different things, you can create a theme park out of it, you can then produce a hotel out of it.

Let’s promote the theme park, you can then have a second hotel, they got a little Lego Castle over here.

You could put all those things together and end up with something completely beyond what the creator could ever possibly imagine, including movies, everything else, you ever want to look at a huge business story in terms of being able to what would you call it, repurpose.

And take a very simple idea and move it over multiple multiple formats and backgrounds with The Lego Movie, though I mean, just everything that Lego touches all the other areas that they touch, including, you know, Star Wars and superheroes.

I mean, is there anything that does not do not have a Lego version out there.

Incredible what they’ve been able to do, what they’ve been able to get away with, and how they can print money off of taking one simple idea and duplicating a million times over. It’s something you can learn from something you could do in your own business.

But here’s how it really goes back to your business. Take your kids to places like this and look at the whole thing. This is what was talking about last night about combining business and family time.

Well, you can do that. Because it’s difficult to be in a place like this without any kids. Maybe if you’ve got a friend or two that are willing to come along with you, it won’t look as nefarious.

But if you’re just a single person walking around Lego, and everyone’s gonna look at you kind of strange, because it is very much a younger person’s, I mean, very younger audience that we’re dealing with here and so you might want to have some kids.

Now, if you don’t have kids, here’s the trick, the real trick is if you don’t have kids, what you got to do is get somebody else’s kids and take them.

Okay, and here’s how I would do it. Because I spent many, many years as a single white male, and did not have kids of my own.

I and I never had to do this directly, because I always had nephews and nieces and a good relationship with their parents. So it wasn’t, it was never an issue. And I went a lot of places with them.

But what I would recommend you do, if you don’t have that is, is think about the people you know, who do have children, and including yourself in those activities as much as possible and just tell the parents, hey, directly, I really would love to check out Legoland.

But I have a hard time figuring out how to do that is just as just a single person. And so how what I’d love to do, I’d love to take your kids now if you’ve got the money, take their kids and pay for the whole darn trip.

If you don’t have the money, say, hey, let’s take your kids, you pay for you and your kids, I’ll pay for myself. And I’ll help babysit and I’ll help do anything else I can to offset charges.

To help make it easier for you. I can help watch them or take them in different directions. If you want to go one place with the older kids and I’ll go one place with younger kids. We could do that.

There’s a whole bunch of different ways you can handle that and you can use the situation to be able to study the amazing business prowess

of how they have been able to do this. I Legos is just one example going to any of Disney’s properties is another but you can see this on multiple levels in different scenarios where they can take licensed property and just be able to print money over and over and over again. I could spend a year at this one location, dissecting each of the pieces out there for you on video.

I will dissect more Lego in the future and we’ll see, we’ll see how the land goes tomorrow.

Maybe we’ll go more into it or maybe I’ll completely ignore it and go in a different direction but this is the story I have for you tonight coming to you from Legoland California.

And I’ll be back tomorrow night with more. This is all part of the fun. I’d love to hear what you think about Lego and that story. You know, this little company started in Denmark, you know, many, many, I mean, close to 100 years ago now.

And now, what it’s become, so that you can’t possibly imagine, but you have a great night. We’ll be back here tomorrow.

Go check out my book, 9 Ways to Amazon-Proof Your Business if you really want to know how to stand out in the way that Lego does. Go check out a copy of that book. It’ll get you started in this whole way of thinking about business.

Get a Free copy at AmazonProofBook.com.

9 Ways to Amazon-Proof Your Business. I’ll be back here tomorrow.

You have a good night. Get out there and let the magic happen.

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Brian continues his family trip while prepping to fly down to Southern California.

Transcription Traveling for business with family.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I am sitting here in the garage of our hotel, we have three kids under the age of seven old trying to get to sleep. This is a very temporary stay because we’re looking to fly out of here and probably leave the hotel around five o’clock in the morning. So this will be fun.

We’ve got an early morning flight out of here, we’re going down to Southern California where we’ll be visiting Lego Land and Disneyland and this is not a typical business trip.

This is a podcast that we do here, we tend to focus on business concepts and ideas, whether you’re talking tactics, strategies, or principles.

Most of the time when you see me out and about we’re dealing with a business trip type scenario. But when you’re with family, it’s the same thing no matter what they are going to see it as vacation, they’re going to see it as a fun time out.

And you’ve got to be able to do business along the way.

Now, while this isn’t a distinctly business trip, I am doing business along the way, I’ve got my laptop with me, and every spare.

Second, I’ll be doing the stuff I got to do there but while you’re doing that, you also got to take care of family, if you got a wife, if you got kids that that can or husband or what have you, it can get to be really interesting.

And you got to be that there’s one word that’s very clear, that comes to me over and over again, it’s something I’ve it comes a little more natural to me, even though I’ve been through a whole lot to force me to be more flexible.

Flexible is the word, you have to be flexible when you’re traveling, especially by air. But even beyond that, you have to learn to be flexible, we got into a situation where we thought we were going to be leaving from a different place today.

We had things switched upon us to our benefit that a better situation arose but we had to be flexible. And my wife said I’m starting to learn to just go with it when I’m not in control of things.

That meant a lot hearing that from her because she’s not a naturally flexible person. She likes to be in control of things.

So it’s been a very interesting eye-opening situation, but also a lesson in flexibility.

We get to the hotel, they don’t really know where our room is like we’re on the right floor. But for some reason, the room numbers are out of order and so they’re not. And the staff doesn’t know where the missing room is.

So we had to kind of go door to door until we found ours out in the middle of a strange place where you went think that number would be.

I mean, really lots of fun stuff like that kids are going bonkers because they’ve gone through Thanksgiving and gotten all sugared up and everything and, and they’ve been eating leftovers and living out of other people’s houses for a while now. And so they’re learning to be flexible, but we also need to learn to be patient in dealing with them. Now we’re, we’re just gonna throw fuel right on the fire by taking them to a theme park, three days in a row.

We’ll see how this goes.

We’ll see if you hear from me over the next few days.

Hopefully, I plan to come to you no matter what. If I can, if I can. Excuse me, this is what happens you get tired and everything else.

If I cannot walk off to the side and be able to talk with you straight from some of these locations. Probably not going to happen. But if I can, I will.

So that’s what I got for you tonight. The key is flexibility when you’re dealing with family but I highly encourage you to bring your family along on business every time you can.

Your life still goes on and it’s important for your children to see you still while you’re in work mode or around the time that you’re in work mode.

That’s not a bad thing and you got to integrate your family as much as you can into your business. The people I know who haven’t their families have fallen apart. And if that you you can attest to this. I’d love to hear from you.

Leave a comment with whether you think I’m wrong on flexibility on this anybody.

Leave a comment wherever you’re watching or listening to this or go to BrianJPombo.com and comment under this post.

That’s all I have for tonight. Go check out my book, 9 Ways to Amazon-Proof Your Business and you get a free copy at AmazonProofBook.com and I’ll be back here tomorrow, hopefully if I’m still alive.

You have a good one get out there and let the magic happen.

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Thoughts on the how the Omicron Variant may affect your business.

Transcription The omicron variant in your business.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

This is a show where we talk about business ideas, talk about tactics, strategies, and principles to help you in your business. I’m coming to you tonight, I have to talk a little quieter because I’m going to a house full of sleeping people. And so I’m holding this via hand. So it’s gonna be a little bit shaky if you’re watching it but hopefully, you’ll get the point.

I want to talk a little bit about the Omicron variant, right?

This is the new COVID-19 variant that is supposedly coming from South Africa and has all these horrible scenarios possibly painted around it. And just the announcement of it caused the stock market to drop.

First off, one key idea you got to get through your head when it comes to business if you haven’t already. But it’s good to remind one way or the other.

Fear is a killer of productivity. There’s no way you’ll be able to achieve anything if you’re scared. And so you got to you have to set even reasonable fears off to the side, you need to set them aside and think from a very logical basis.

Because if you’re going to be emotional about it, you’re going to end up making the wrong decision.

Once again, even if the fear is somewhat justified. I’m not taking a position one way or the other on this. I’m saying even if it’s justified, it’s better that you’re not scared. But that you realize, okay, there’s a situation where that might, I’m gonna let’s just talk about from business perspective, this might hurt your business, or it may provide an opportunity for your business.

This may hurt other businesses that in turn could affect you. Supply chains, everything else. All these things are possible, what you have to do is sit back and look at the reality of what is on the ground. And then sometimes what you have to do is kind of strategizing.

What are the possibilities?

Which way might things go and how would I handle it?

If they did, you’re not going to know for sure. But you can gameplay this a little bit and be able to work it out. The best thing to do is to talk about this with other people that you work with. Either people on your executive board or vendors or anybody that you really respect to be able to keep mainly a leveled head and ask the proper questions of you.

Because hopefully, you know the answers especially if you’re the owner or executive if you’re one of the people in charge.

The main thing is to keep your head because obviously it doesn’t take much to shake the stock market lose a little bit, and everybody running around with their hair on fire. This is common this will this has always happened, this will always happen.

What you’ve got to do is stay calm. Make a decision stick by it. Be willing to be flexible if conditions change, as we know they truly have over the last two years here.

So I hope you had a great Thanksgiving. That’s all I got for tonight.

Hey go check out my book, 9 ways to Amazon-Proof Your Business you can get a free copy at AmazonProofBook.com

You can just download it right onto your phone. You have a good one. We’ll see you tomorrow. In the meantime, get out there and let the magic happen.

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Why humor and being around others is important, especially during the holidays.

Transcription Humor keeps us human.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Coming to you from a darkened car.

This is, this is our new van, I’m not sure if I’ve mentioned it, we purchased it a little while ago a few weeks ago. And I’m coming to you from the road. I’m actually out at my father’s house for Thanksgiving visiting family in California, bringing everybody along with me, my wife, and three kids, having a really good time.

Just got through playing a game with my dad and two sisters. And he’s just laughing really, really hard and reminding me how good humor is for humans.

If you’re a human look into it, okay, if you don’t get together with people and laugh really hard on a monthly basis, maybe every other month that most at that I mean, at least I should say, then you’re missing out on something, it does something to the insides.

I know there are studies and everything else that say this or that about what humor does for you. I don’t know how many of those I believe but I know that after I go through a few sessions of laughing really hard at silly stuff.

And I’m not saying being heavily in you know, heavily intoxicated or anything like that, I mean, just regular straight gun humor, with good friends having a good time, that that can’t hurt you. If you’re doing it every once in a while. I think that’s I think it opens up something on the inside. That’s a good thing.

This is just a random thought and during the holidays, if you’re not around people, find some people to get around, find some friends, ask if you can come over and just get around some people and have a good time. It’s good for you. It won’t hurt.

I think it makes us more human, as it is.

We talk a lot here about business concepts but everything in business comes back to you as a person. You know, whether you’re the business owner, whether you’re an executive or somebody in charge, which is a lot of the what my message who my messages are designed for.

Even then it always comes back to keeping your head on straight, being a good person, finding other good people to work with.

And part of that is also having a balanced life across the board. If that’s all possible. I know the word balanced is very, it’s kind of it’s a Power Word right now that kind of throws people off a trigger word I should say.

But that’s all I got for tonight.

Tomorrow maybe from the car also because we’ve got a full house full of people and by the time I’m able to break away and make a video, everybody sleeping so I got to get away from everybody in order to do it. So we’ll see you tomorrow night.

You have a good one and before we get back together, get out there and let the magic happen.

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Thoughts on being mindful of the good and bad of influencers in our lives.

Transcription Beware: wizards, gurus, and influencers.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I love when I kick the camera stand like then just kind of shake the camera around. That’s always nice.

Welcome back, I heard some news today that reminded me of something that I need to be reminded of from time to time, even though I talk about it a lot. There’s a line from Dan Kennedy who said, Be the wizard, beware the wizard.

And the concept is that you need to in order to make a difference in the world, you kind of have to be a leader, and you kind of have to be out there in front of it.

In that process, you are kind of putting on a show, so to speak. I mean, I’m kind of putting on a show here. I mean, in the most literal terms, I am, Brian J Pombo Live. But you do kind of have to put on a show. And it’s the things that, you know, as simple and mundane as they are to you to somebody out there, it’s magic to somebody out there the things that you know, is magic, or are magic, I should say.

And it’s like you’re a wizard.

To really make a difference in this world, you kind of have to be a wizard, you kind of have to be out there and put on the magic show. Not that you need to go out there and lie or mislead or anything of the sort. But you do have to kind of be a wizard.

But at the same time, you have to be where other wizards are because there’s an issue with all of us to a greater extent or a lesser extent, but everyone’s got it to some extent where we’re looking for people to be influenced by we’re looking to pass on our I’m not sure the word off the top of my head, our responsibility pass on our responsibility to somebody else.

When you do that, you kind of put them up on a pedestal and you turn them into a wizard. And you just figure and every time your mind says Well, that was kind of strange what that person did, or I don’t really agree with that.

That there’s another part of your mind that says yeah, but they’re the wizard, they understand something that you don’t know.

You can pass on a whole lot of key cues that are going in your head saying, This isn’t right, that isn’t right. Could pass on those you pass on all that better judgment, all that better discernment because you’ve put somebody up on a pedestal.

This can be a teacher, this can be a preacher, this could be a guru online. This could be somebody that you’re watching on YouTube or listening to on a podcast and you think, well, they’ve got to know what they’re talking about, they’re doing what they do.

It may be somebody that just wrote a book.

I mean, I went out and wrote, 9 Ways to Amazon-Proof Your Business. And because of that, I get a whole lot of attention, do or undo, because I went out wrote a book and other people didn’t write a book.

I get attention for having a podcast when other people could easily just as easily write a book or have a podcast. But they don’t know that it’s easy. And so it’s special.

And so I’m a wizard for doing it.

It’s not that I want to be a wizard, but it does kind of come with the territory and you do tend to attract people to a certain extent when you’re out there doing stuff.

There’s also the temptation to go along with that and take advantage of and all that too. You know, if you’re really got a following. And I imagine that’s a problem that, well, something I don’t have to worry about right now. We can say that.

But you have to be where I want to focus less on being a wizard, because that’s a lot of what I focus on.

In fact, you can get a copy of my book, 9 Ways to Amazon-Proof Your Business, get a free copy at AmazonProofBook.com.

And if you go and download that it tells you some ways of how to use wizardry, so to speak, to do what you need to do in order to grow your business and become competition-proof.

That’s what that book is about.

But I would like to focus more on the fact that I found out that a wizard I knew was just spinning magic tricks and was doing some rather foul things behind the scenes that would not become him.

And is not the type of thing that would follow along with everything else that this person proposes to be. And that’s pretty rough, but it’s the truth most of the time, most of the time we give people more credit than they really have do to them.

And what you really should do is pay closer attention to that inner voice that’s just telling you when and where to go and don’t get too caught up with people realize that people are going to get caught up with you along the way.

You don’t need to encourage them to, they’re going to get caught up with you if you’re out there doing anything positive. But on the same end, don’t get caught up with other people.

It’s a dangerous road to go down and it can be really bad in certain circumstances. And it could just be a distraction away from your true path,so to speak, if you’re not careful.

So just a quick reminder, something you already know. But sometimes we need to hear it from our friends. So that’s for me to you for tonight. That’s all I got.

You have a good one Thanksgivings coming up.

We’ll see it tomorrow. In the meantime, get out there and let the magic happen.

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Thoughts on how to handle bad news piling up all at once.

Transcription Pray for bad news in buckets.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’ve gone through quite an interesting scenario to make sure this is on. Right. Right, quite an interesting scenario over the past 48 hours or so. And it’s just kind of some not horrible, tragic news.

But bad news, uncomfortable news, one right after another in a very short period of time. And it gave me time to reflect on if we all have bad news.

I mean, honestly, if I were to think about what bad news is, I don’t really think bad news exists.

I think it’s completely a subjective thing.

And I think that if you handle if you’re really in the right frame of mind, you should never be able to see any bad news.

Not that you’re saying all good news. But you can see where things are going to turn up, in a good way if you have the right frame of mind. But that’s not very helpful when you’re going through it, right.

I mean, we all have stuff, and even in the best-case scenario, you’re going to have tragedy in your life, just horrific tragedy, you know, bad things happening to good people or situation where you just lose somebody closes a spouse, a child, a close friend, out of nowhere, and sometimes in the most horrific, tragic way possible.

These things happen, you can’t do anything about them.

Do I think that they’re actually bad news in an objective way?

No, they’re not bad news.

We all…we’re going to die and chances are, it’s not going to be pleasant.

For you look at all the different ways people die. I mean, there’s a whole lot of unpleasant ways to go.

So I mean, this kind of comes with the territory. But you can’t explain that to yourself when you’re going through it when something doesn’t feel good. It’s bad.

That’s what we call bad news.

So let’s look at that.

You’re going to get bad news anyway and there’s a degree to how bad it is or how traumatic it could be or how, you know, horrifying it might be.

But if you got bad situations coming into your life, that we can pretty much say it’s bad.

How would you like to receive them?

I think the worst way of getting them, and I think we’ve all been through this at some point and it ends, usually, in our own perspective, that makes things worse and worse and worse.

But it’s that slow drip over months and years of bad news. That just doesn’t seem to stop. It’s just you can’t get a break and it just goes and goes and goes and goes.

That’s the most torturing thing in the world and honestly, I think a lot of it is self-inflicted. Not that I’m gonna sit here and tell you how to fix it.

It’s not important but I’ve found that the better I get at handling things, the better bad news comes to me. I like getting bad news in buckets. I like it all at once. I like I want you to rip the band-aid off.

I want it all at the same time because there’s a point at which you’re overwhelmed. And it’s like, I can’t take any more.

Anything you have on top of that, you handle really well because it’s just like, well, it’s okay, there’s another one, you know, and it just goes and goes and goes.

If you’re truly overwhelmed, it’s like okay, well bring it on what else we got? And you kind of have to get that attitude eventually. But it helps when you get it all at once when you can just and that’s how it’s been.

That’s how it’s been the last, I say 48 hours. It’s been less than that, it’s been less than a day. And no, it’s been a little bit more than a day. It’s been less than two days. And it’s just been piling up nothing tragic, nothing horrific, just stuff that you rather not have to go through.

But if you can have it all at once, that’s a great way of having it so keep your eyes open for bad news and buckets.

It’s a blessing in disguise I think, at least it has been in my life.

Silly, weird thought I know. That’s all I got for you tonight though.

I’ve got my book, 9 Ways to Amazon-Proof Your Business. I promoted on every time while I’ll be promoting other things as the new year progresses.

Got a whole bunch of cool stuff coming up but right now check out my book.

If you haven’t read it yet, go get yourself a free copy AmazonProofBook.com. AmazonProofBook.com.

It’s short. It’s easy, and it’s got some it’s got other things that you can go to other websites, other books, you can read other people you can look into.

It’s a good starting point for how to build a really solid competition-proof strategy in your business. AmazonProofBook.com That’s all I got for tonight.

You have a good one. Get out there and let the magic happen.

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Are you a business owner? Do you have a need for control?

Transcription Drop the control illusion.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Tonight I had a good talk with a friend who I met via business. But we’ve been able to talk about things beyond business and we had a really good talk.

One of the things I found with really some of the most successful business owners that I’ve known through the years, we tend to have a thing about being in control. And the only time we really lose it is when we feel out of control.

This control-freak nature that we have is dangerous.

Eventually, I got to a point where I had to pull back out of it and realize the truth.

And here’s the truth, if you’re not aware of it, I’m sorry, if I’m the first one to prove this to you. Or if you already kind of figured that this was the case, but you hadn’t had anybody confirm it. There is no control.

Control is a complete illusion.

And if you’ve worked in a business large enough, with enough people, you realize it’s all a complete scam, you are not in control, you never were in control.

What you are is you have a situation where you have the ability to determine how you handle the circumstances that have been dealt with you. Really, you can’t control the circumstances, you can’t control anybody else or any of their reactions.

The only thing that you have any dominion over is how you react to the situations, people place things. That’s, that’s what it all comes back to. How are you reacting at the moment, to all of those things?

Life started getting better for me when I pulled back and accepted the fact that I’m not in control. Except for that one area, and just got really good at watching how I react to things,

Stop overreacting to things stop falling into that emotional state, where you’re just out you’re truly out of control there. You know, whether you get too high or too low, it’s the same thing. And you got to be distant enough from it, that you can accept the fact okay, I’m not in control. But now what?

So what’s the next step?

If I’m not in control now what I still have a life to live, I still have things to do. So now what do I do now?

Where do I go?

This is a simple idea in words but a really difficult thing as humans for us to wrap our minds around, especially entrepreneurs. Because the entrepreneur promise is the idea that you’re going to be in charge of your life. It’s not that way at all.

What it comes down to is that you get enough autonomy as an entrepreneur, as a business owner, that allows you the space to be able to realize the true things about life.

One of the biggest things that I realized years ago, and have to be reminded of over and over again, is that I’m not in control. And that’s okay.

So now what, that’s the next question.

And so a lot of that comes down from having proper perspective after you’ve kind of accepted that having proper perspective and I came across a whole string of processes that work every time they’ve tried.

My first try at putting out a book kind of talking about some of these concepts was this one, 9 Ways to Amazon-Proof Your Business.

I’ve gotten good reviews off of it so far. I’d love to hear what you think even if it’s negative.

Go and check out this book. Anywhere books are sold. And also you can get a free copy. AmazonProofBook.com.

So that’s all I got for tonight. You have a good one, get out there and let the magic happen.

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Brian talks about a recent power point presentation he gave to a group to help them get organized and active.

Transcription Imperfect action.

Hi I’m Brian Pombo, welcome back to Brian J Pombo Live.

I’m a Business Investor and so what that basically means is, I look into a lot of different types of businesses that work with a lot of different types of people and I’ve found that this is absolutely true.

Something that people have to keep reminding me of, because I like things to come out smooth and nice and look good, and not be rough around the edges. But imperfect action beats perfect inaction.

And that’s a quote supposedly, by Harry Truman, I didn’t do the research to see if it’s a real quote or not but it’s a good quote, regardless of who says it. That idea of imperfect action. I’ll give you a good example. Because it fits into the activities of today.

So today, I was actually started yesterday, yesterday, I realized that I had told a lot of people that I was looking to do a webinar on Saturday, and all of a sudden, it occurred to me, that was only one day away.

So I had to rush together, come up with an email, make it official pick a time everything else, I finally got it out the door. And it became this thing that I all of a sudden, I had a timer to put the presentation together. And I got a lot of responses back, a lot of positive responses, a lot of people who weren’t going to be able to make it so I had to record it for a particular project I’m working on.

So please don’t come back and ask me what it was about unless you really know me well, because it’s not important right here what it was about, it’s for a very particular audience.

But I ended up getting all these people asking me about it and so I start lining people up to go to it and everything.

Then it’s just this timer is going okay, now I got to get everything together.

I’m not really sure how long it’s going to be. Not sure about all the different points, I’m going to make anything else.

So this 24 hour period of just cram, which tends to be how I do things and right before I set the date, I knew it was going to be like that I knew that if I was going to do it just right.

Excuse me, I knew if I was going to do it just right, you could tell him a little bit exhausted already today, a little more than usual.

Because I knew if it was going to be right. I had to spend a couple of months on it. It wasn’t going to be right, it wasn’t going to be perfect. I just need to get it out there. It’s an idea. It’s a concept. It requires conversation. It requires people to challenge it.

So I did it. I put together a PowerPoint presentation, which takes me a long time to do in general, and just kind of slapped the whole thing together.

Got it out the door got had an extremely low turnout for the number of people that I talked to, but it was also within like less than 24 hour period. But the point which they were being told officially, when where, and how was not good timing. Not the ideal day or time of day to get people onto a webinar.

So for the number of people that showed up, I was actually grateful. But at the same time, it’s like you just kind of move sometimes and also the holiday. We’re coming up on Thanksgiving, all this stuff was happening.

So just goes to show. imperfect action is necessary. Most of the time, you have to move the movement is more important than perfect movement. And the more movement you have, the closer you get to perfection.

Just be willing to build on it be willing to never put something in the can and let it go that Walt Disney used to talk about it. He said he thought it always bothered him about the moviemaking process.

He said once you put that film in the can and you send it off, you can’t touch it anymore. It’s done. He didn’t what he didn’t even like watching his movies after they were done. Because he always saw something he would change, always something he would tweak or add or do anything else. And he was excited about Disneyland because he compared it back.

When he created Disneyland, he compared it back, he said, This is something that will never be done. I can always go in, I can always tweak it, I can always do something with it. I can just go on and on. And it’s proved that it can just go on and on and on, long after he passed. So that’s the idea. It doesn’t have to be perfect.

Get it out there, get it moving, get it active, get it challenged. Let things breathe and let them move. And then after that, you can just keep on going in tweaking it, keep on going and tweaking it, even a book. If you write a book and publish it.

What’s the next thing that happens?

Second Edition third edition fourth, they actually show it as being a high, high-quality book if it’s had multiple editions because that saying that it mattered enough that you had to go back and add or take away from it.

It adds some qualities interesting concept if you think about it. So let things be imperfect, to begin with, and build things to keep going build things to be adjusted over time. Hopefully, that makes sense. Hopefully, it’s not just me.

Sometimes I get caught in my own ideas of the things I’m working on during the day. I’m not really sure if I if it translates over to a good conversation here. So leave a comment down below.

Tell me if that makes sense to you. I’ve got my book, 9 Ways to Amazon-Proof Your Business especially if you haven’t read it yet.

Go get yourself a copy of, 9 Ways to Amazon-Proof Your Business. You can go buy a copy or you can get a free one at AmazonProofBook.com. AmazonProofBook.com.

We’ll be back here tomorrow. In the meantime, get out there and let the magic happen.

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Thoughts on getting business done during the holidays.

Transcription Sneaking business during the holidays.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m actually holding here the calendar for next year. But I want to point out November, we’re in November right now.

If it we’re not in November, when you’re watching or listening to this, just realize that you got holidays coming up at some point, it’s a good time to get in touch with people.

This is how you sneak business, if you’re even if you’re not supposed to be doing business, this is a great way to be able to get things done when it’s tough to get things done.

What I like to do are what I set out to do, I don’t always do as much of it as I’d like, is to reach out to people who I haven’t been in touch with, for a very long time, especially people I have business connections with, so that you never know, maybe we could do something again, maybes, you never know.

It’s very important relationships is what business is all about.

So you go through your LinkedIn, you go through your Facebook, you go through all the different social media, you go through your phone, you go through it, any place where you have, where you keep your contacts and your connections, go through that pile of business cards that you haven’t been through in a long time, that shoebox full of them or whatever, go through and start calling people to start emailing people start sending people private messages on the social media, and say, hey, it’s been forever.

Here it is the holiday season I just wanted to wish you happy holidays.

Hopefully, everything’s going well for you. And that you don’t reach out to me sometimes, let me know how life is.

That’s all he just kind of say something like that and it can be so valuable doing something like that, you can always do something bigger and grander and find things, find reasons to get in touch with these people, maybe you’re planning a trip somewhere.

You’ll look up all the people from that area and see if you can get together with a few of them.

You know, it’s the little things, it’s the little thin threads that make the business work.

The reason why I’m bringing this up is I I heard a conversation today on the clubhouse, where they were talking about strategic partnerships and joint ventures, that type of idea, the idea of, of really finding people that you can gel and build a business with.

That’s always been it’s the real reason why I ended up in the business investment field is that it really, you can’t ignore the fact that as to the relationships, it’s all in who you know, and who knows you. And so you got to get out there, you got to mix it up.

You got to go back, get back in touch with people you haven’t been in touch with. And you never know what will happen. You never know what they have going you never know what you have going on that they may be interested in.

So take advantage of the holidays if you have any time off whatsoever. Do some very light touches back to the people of your past I think you’ll be satisfied with what you get. It’s one of the main three pillars of BrianJPombo.com is being relationship reliant.

Maybe I’ll be talking about some of the other pillars in future episodes. We will talk to you later.

Hey, follow, subscribe, like whatever wherever you’re at, or go to BrianJPombo.com and sign up for emails. We’ll be back tomorrow.

In the meantime, get out there and let the magic happen.

The post Sneaking Business During The Holidays 🦃🎄🎉 first appeared on BrianJPombo.com.

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Another season of fun on deck. 😀

Transcription Here come the holidays.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Holidays are coming, that may be a good thing or a bad thing in your business. We talk about business here in case you didn’t know. So if that bores you, you may as well click off.

I want to talk about this from a business owner executive position. And that’s that was the holidays are coming up, there are certain things that you just can’t control.

Some of them are good and some of them are bad, good thing that you can control that that you can’t control of the holidays is the buying frenzy that occurs.

The buying frenzy isn’t just in the gift sector, the buying frenzy is across the board. When people are in the motion to buy, they are in the motion to buy and they will buy anything.

You could take advantage of that if you have something that you’re selling service, or what have you anything, especially if you could turn it into a gift if you create a gift certificate for what it is that you offer, product or service. That’s something that’s pretty useful right now

You can take advantage. I know we all can’t stand, Black Friday, Cyber Monday, and all this stuff. But there’s a reason why it keeps going and it keeps getting bigger.

That’s because it works.

Because when most people are doing the same thing, they continue to do the same thing. If you follow along with it, you will prosper with it because it’s just it’s a weird thing about human personalities and human psychology.

When we’re in motion, we tend to stay in motion and so when people are buying, they’re going to continue buying and so you can take advantage of that. Now.

Those are some of the good things that come with the holidays and we could spend more time on that another time. I want to talk about some of the bad things that come with holidays, especially from a business person’s perspective.

If you enjoy doing business, you’re going to be held back in that area. If you have employees or other people that you work with, they may be running at a slower pace.

During this time period, if you have family and so forth, you are going to be pulled away, quite possibly, for days on end, away from a lot of the things that you love doing business. And that’s good or bad, depending on your perspective.

But you got to be ready for it because this stuff happens every year, the good and the bad, you have to know where the good and the bad, reside, Don’t get worked up about it, plan for it.

Plan for it, you got it, you see it come in here, it’s coming, it’s coming, it’s coming. You see it coming, I know what you’re going to do know how to handle it, watch yourself and how you handle things, watch the overeating, watch the oversleeping watch the whole the little overs and unders that ended up taking over our lives during this period of time.

And for those of you who don’t have any of the attachments, meaning family and friends and, and a lot of things that could be very good. If you don’t have those things and you’re in work mode, keep working work through it, I don’t care.

For those of us who have less of a choice in the matter because of the way that we’ve designed our lifestyle, then you got to be ready for what’s coming. And got to do what you got to do and I do it myself.

I only say this because I go through it every year. And every year, I come up with little tweaks of things I’m going to do differently next year.

Maybe I’ll voice some of those here so that I’ll actually remember them a year later, you got to document them somehow. So just a quick note, pay attention, pay attention, it’s coming.

If you’ve got a period of time that you’re going to be taking off like I am, even though I’ll still be here with you. But the rest of the business world isn’t going to see me during certain periods of time.

So I know I’ve got to push hard up to that deadline and get everything done that I can and then allow the world to go to sleep for a month and a half or so and then jump back at it when I can.

That’s all you could do. You know you take advantage of the things you can and you’ll let the rest go there’s always something to be done. If you’ve got time, and you feel like the rest of the world’s gone to sleep.

Don’t stop there’s still more you can do. You can still reach out in the morning my favorite things to do and I heard another business friend of mine he said, this is the time that I call people, I reach out to people and I say, Hey, how’s is everything going?

It’s been a while since we’ve talked, it’s a perfect time of year for doing it because you can get a hold of people a lot easier because a lot of other people are laying around not doing anything. So it’s a way to be able to touch base with people.

Just a couple of random ideas regarding the holidays. Hopefully, you have a great holiday. And if you’re looking for something good to buy for yourself to stuff in your own stocking or for a business friend of yours.

Check out my book, 9 Ways to Amazon-Proof Your Business.

It’s free. The whole thing is about being competition-proof.

I’ve got a podcast that’s out there right now some of you may already be listening to it. As soon as it goes live officially across the board.

I’ll be talking about it here, about a podcast interview I did all about this book.

You can go and purchase a hardbound copy of this book at Amazon.com Or you can get a digital copy at AmazonProofBook.com.

If you want to get that digital copy and send it to your friend, go for it. You’re not going to hurt my feelings. You’re gonna break a law so you have a good one.

Have a great night. We’ll see it tomorrow. In the meantime, get out there and let the magic happen.

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Thoughts on what to do when you run out of things to say doing content marketing on a regular basis.

Transcription What do you say when there’s nothing to say?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m specifically talking about the content marketing headache that we all get into if you’re doing any form of ongoing content marketing, you may realize that there’s there are there is a point at which you just don’t have anything to say where you’re not, you may not be inspired, you may have fallen behind in, you may not have your lists that we’ve discussed, of things to talk about.

You don’t feel like doing quick research to be able to find something to talk about real fast. And you just don’t have anything to talk about. That’s just, it happens.

This is where I am today.

So it’s not unusual, it can happen from time to time. And what I do is I tend to just try to jump into it, which is a little difficult with my format because I’ve formatted it…if you’ve ever watched any of these episodes of Brian J Pombo Live, I start with a headline and then I play off of that the whole time. And so this headline just had to be the fact that I had nothing to talk about.

Now, if you don’t do that, it’s you can get really good at just riffing, and just talking and just moving until something meaningful comes out.

So one of the things I do every single time that I talk is if I have some type of offer, I have some type of endorsement, I have something that I encourage people to do. And the one thing I’ve been doing for well over a year now is encouraging people to go get a copy of my book, 9 Ways to Amazon-Proof Your Business.

It’s not going to be my only book, but it’s my only book right now. And it’s actually it’s my lead offer right now for meeting new people to be able to work with or partner up with or what have you. And so it’s kind of one of the things that I like to offer to people. Now you go get a hard-bound copy at Amazon.com.

But I wanted to show it to you. For those of you who haven’t seen it up close yet. It’s a thin book, I mentioned this a lot. Let me see how many pages are we at in here? This is I mean, this is less than 60 pages 59 pages cover to cover.

It’s got big writing and it’s got a few pictures here and there.

This isn’t tough. It but it is meaningful, and it will set you off in the process of trying to make your competition break. Really the sublime, it even makes more sense than the title the title confuses a lot of people, but how to stand out in your industry and make every competitor irrelevant.

That’s the point of Amazon proofing your business. Now you can go buy a copy, or you can go pick up a free copy at AmazonProofBook.com.

As long as I’m able to get out some type of an offer as long as I can, I can give a where they call it a call to action for the people that are viewing or listening. That’s all that matters.

That’s the main thing I want to do anyways, so consider this, the main point of today’s talk, and that’s all I’m going to do tonight. Take it easy.

If you don’t have anything to talk about, get out there and talk about anything or always go back to your offer.

You can always say something different about it that you haven’t said before like I have just now. That’s all I got for today. You have a great night. We’ll see you tomorrow. In the meantime, get out there and let the magic happen.

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Thoughts on the good and bad of wants and desires.

Transcription Want the double-edged sword?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m going to give the sword back to the Black Knight over here. And let’s talk a little bit about what wants his desire right in business. It is the place where you can come right out and talk about desire directly.

Even though it fuels most people most of the day, most of the time, it really is, it’s the thing that makes us do, what we end up doing is our desire to do it our want to do it. That’s why so many people don’t do what they need to do they do what they want to do, they follow their initial desire.

Now, this has bad connotations, obviously but it also has good connotations in a marketplace economy as we have in the United States or the partial marketplace economy.

You it has a whole lot of benefits to it, it brings about innovation and everything else, I’m not going to get too deep into that on whether one does a good thing or not a good thing.

The plain fact of the matter is, if you’re looking to sell anything to anyone, you got a product, you got to service anything, you have to understand or constantly get to understand more and more about what and I’m going to talk about the double-edged sword of it.

I’m going to talk about the fact that we and I talk about this a lot here is we talk about the customer and the client and the end, the end person whoever you’re working with, if you’re bringing on a patient, it doesn’t matter what circumstance if you’re attempting to get somebody to do something, you have to play to what it is that they already want.

You have to either know what that is or find out what that is and then you have to play to it and show how your widget your service, your church can get them what they already want.

Not an easy task and at the same time, here’s the other edge of the sword that I don’t talk about as often you have to keep an eye on what it is that you want in the back of your mind, but not in the front. Okay.

So you really have to get good at setting your wants aside while attempting to help other people achieve their once.

It’s a natural thing because if you are too consumed with your own once it changes your behavior.

This is really apparent in one on one sales environment and I’m not just talking about a used car salesman, I’m talking about any situation where you’re in a conversation with somebody attempting to take them from where they are to purchasing something that you have or doing a certain action that you want them to do.

It could be that you’re looking to get them to donate to a charity, it doesn’t matter. It’s the same process no matter what different wants, perhaps, but it’s the same process.

So in that process, if you are focused too much on getting them to do what you want them to do, because you want the end result that’s going to come from that, meaning you’re going to get a paycheck from you’re going to get something if you pay too much attention to what you want.

It messes up the whole feel of it and people can sense when somebody is pushing them to do what they want them to do versus what they themselves want to do if that makes sense.

This is very, very, very prevalent, like I said, in one on one interactions. It gets a little bit more dissonant as you start talking about marketing and start having a distance between the person doing the sale and the person who’s wanting to who you want to sell, you know.

But in the one-on-one environment, you get into a situation where you’re discussing with a person you’re talking to a person, the person who can get the other person to reveal their wants is the person that wins. If the consumer is able to show that to get the seller to reveal their wants they ended up winning unless the seller isn’t honest.

Okay, which is really easy not to do and so what one thing I’ll do if I’m working with somebody, and let’s say I’m talking with somebody that I’m looking to sell my car to, let’s I’m just bringing up a random example.

Because I do have a used vehicle that I’m looking to get rid of, if I’m talking to them, the first thing I’m going to say is, this is how much we’re looking for it, here’s everything that’s wrong with it, I’m going to put all of my sore spots, all of the chinks in my armor, anything that could possibly go wrong, I want that all upfront.

Because I want to get I want anything that they could see as a negative right out there, I’ll say this is how much I’m looking for.

So I’m going to tell them the price right off the bat. And all the things that they tell you not to do, sometimes you need to do, sometimes you need to put it all out front. Because when you do that they already felt like they won.

And if you’re being honest, they’ve already won, they’ve gotten to see your side. So now they feel okay about showing their side, they feel okay about showing what they want.

The more honest that conversation is between the two sides as direct to the point as possible.

The better the circumstances that the right person is going to purchase the right thing because there’s always a wrong person to purchase the right thing.

There’s always the wrong thing for the right person if that makes sense. But if this is going to work out, right, if you’re going to end up selling something that’s quality to someone for the proper price, if you’re going to do that, and they’re going to walk away happy, which is what I would consider a good a good sale of any sort. If you’re going to do that you have to watch your wants. You got to know what they are.

You got to lay them out there when at all possible, you’ve got to be able to lay them out there and get them out of the way as soon as possible and then focus on there once.

But it’s oftentimes people know instinctually, behind the scenes and their subconscious, they realize that it feels like a weakness to reveal your wants. But if you tell them first, it’s helpful. That’s how you get over the issue of this double-edged sword.

Don’t be scared of it, understand it, understand that, that people can control you through your wants. Don’t let them put them out there in front of them and say that’s fine. This is what I’m after. This is what I want, now show me what you want. And whether you’re in the seller position or the buyer position.

This is a really helpful strategy for you. If you’re looking for other strategies to help build your business, I got a book, 9 Ways to Amazon-Proof Your Business. It goes into more broad-based long-term strategies, but it might be able to be something that would help you. You can buy a copy off Amazon it’s cheap.

It’s a hardback book, but it’s short and cheap or you can get a free copy AmazonProofBook.com

You can download a digital copy. That’s all I got for tonight. You have a good one. Get out there and let the magic happen.

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Brian talks about an article from Kristen M. Vaughn from Search Engine Journal on questions to ask a content marketing agency.

Checkout Kristen’s Article – https://www.searchenginejournal.com/hiring-content-marketing-agency/426244/

Transcription 11 questions for a content marketing agency.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

What I have here is an article, and this is an article by Kristen Vaughn.

Kristen M. Vaughn with a Search Engine Journal SearchEngineJournal.com.

The title of the article is, Hiring a Content Marketing Agency? Ask These 11 Questions First.

So I’m going to go through Kristen’s 11 questions and kind of give you my just initial take, I have not read the article cover to cover a top to bottom, I should say. But what I do is I have a certain instinct on some of these ideas.

I’m not a content marketing agency, I do have a little bit of a background in content marketing, both doing it myself, doing it for other partners and clients, and so forth.

So I want to talk a little bit about some of these ideas that are being presented here. So we’re just going to go through one by one, I’ll just give you a quick take on all of them.

Number one, Do You Perform SEO?

And that’s an interesting question to ask a content marketing age agency. But it does have something to do with it now was Search Engine Optimization. That’s what SEO is.

So the main idea is when you’re putting content out there, do you know not that you’re an absolute expert but do you know the basics of SEO, so that you can get around in all of the areas that you’re going to be posting content?

So if you’re posting content on YouTube, does the person know what is going to get attention on YouTube?

And so that’s a legitimate question. But once again, I don’t think it is really needed that they really need to be an expert, they just need to know the basics to be able to get forward if they if you’ve got good content, and no clue about SEO, you may have a little bit of a tough time, especially if you’re doing a full organic search.

But if you understand basic as an SEO, if you know basic SEO, you should be able to get through pretty well.

Number two, How Will You Help Our Business?

That’s a pretty good question.

Especially if you’re looking for a specific end outcome.

Most agencies, whether content marketing or any other type of marketing agency, try to dissuade looking at a specific outcome. Because if you get caught up in a specific outcome, it means they literally have to perform for a result.

It’s a little tougher to do with content marketing, but anybody that’s fighting you on results based in the game is someone you should be careful of working with because you should have an idea of what you are going to achieve and whether it’s actually measurable or not with via a content marketing campaign.

Number three, What Results Can We Expect?

That plays toward the same idea if you’re looking for results?

If you’re looking for how you’re actually gonna get help from these people?

That really stuff you got to know before you, you hunker down with an agency?

Number four, How Do You Report On Results?

Once again that plays back to the same idea.

If you can find results if you can define results?

How are those reported?

How are we going to know when we actually get there?

Number five, What Will Be Required Of Our Team?

Boy, this is an important one.

It’s one that is not clear cut, in most cases that I found when working with agencies, is especially when they’re selling what they’re offering you sometimes they can oversell what they’re going to actually do for you versus what your team is going to be expected to do.

Boy, this is important. And then whether it’s a marketing agency, or whether you’re dealing with somebody designing a new website or anything else, these are things that have to be worked out ahead of time.

Everyone’s excited about moving forward and doing something new but you have to make sure you really do ask these questions of yourself first and then of whoever you’re going to be working with.

Number six, What Industries Do You Specialize In?

And that’s a decent question.

I found that most content marketing agencies, I haven’t seen a whole lot that specializes. If you can find one that specializes in your industry great but realizes that you may end up with things that look like everybody else in the industry.

And so that’s another discussion you got to have with them and see if that’s actually the direction they’re taking you or not.

Honestly, if you’re looking for a content marketing agency, I would suggest steer clear of people that are industry-specific or get someone completely outside your industry.

If you’re looking for someone to help promote your bakery, go and get someone that does content marketing for lawyers, I mean, find something completely the opposite of what you would think of, and have them come in, you’ll get different results, which is what you want. So you stand out in your industry.

That’s the whole point right?

So number seven, How Will The Project Be Managed?

Yeah, once again, you’re getting into the nitty-gritty specifics that really do need to be worked out. Number eight, can you share proof of results?

Once again, it’s back to the results question and that that really is important.

Number nine, What Types Of Content Do You Create?

Well, yeah, you better know that if you’re working with a content marketing, professional or agency, you better know what they do, you know, and what they’ve already done and what they’re capable of doing.

Number 10, What Tools Do You Use?

Well, that’s an interesting question. And this might, this might really matter whether you already have done some content marketing on your own, up until now, or whether you have a tech team that would understand the tools that they’re using.

For me, it really doesn’t matter what tools they use.

For me, what matters is the end result but that’s that could just be a number 11. What will it cost more?

Yeah. If you’re not asking that, you’re gonna be in some real trouble before you sign a deal with somebody. And that that was it that those are the main 11 questions that our friend from the Search Engine Journal had for you.

If you’re looking at hiring a content marketing agency. I’ve put out questions like this before when you’re looking for somebody, and I’ll do an updated one soon.

But Kristen M. Vaughn, very good list, really makes you think. And it’s one of those things that most companies don’t spend enough time really thinking hard about, what what are you trying to get from your content marketing, where are you going with it, and who are going to be the team players that are going to work with you long term to make that happen.

And you really do need long-term results. Maybe you need short-term results, too. But you got to make sure you have some paid advertising in there to help out that content.

Guessing that it’s going to go organically, without any added infusion of advertising is it’s tough to do nowadays.

So you better have a really clear idea what you’re looking for.

Hopefully, that makes sense to you. I wrote a whole book about strategy, which is the same concept, really asking the right questions early on and constantly in your game, in your profession, in your industry, sitting back and really realizing what it is you’re doing, where you’re trying to get and how you’re going to get there.

The name of my book is, 9 Ways to Amazon-Proof Your Business. The whole idea is to make yourself completely competition-proof across the board.

Even if that competition is as big as amazon.com you can get a free copy at AmazonProofBook.com. That’s all I got for tonight. You have a good one.

We’ll be back tomorrow. In the meantime, get out there and let the magic happen.

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Thoughts on JnJ splitting up their company.

Transcription Should you split-up your company?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

This news came out just recently, just Friday, that Johnson and Johnson are splitting up its company into two publicly traded companies.

One’s gonna deal with the high-end health care and things like the vaccine and medical devices and those types of things that they deal with kind of on a higher-end, you know, kind of business to business business to government type solutions.

The other one’s going to take care of all of the home consumables, your band aids and everything like that.

So taking two completely separate functions of the company, and creating two separate companies out of it.

Now, why would a company go about doing this?

Well, there’s a whole bunch of reasons why politically, a company would do this, well, General Electric just did the same thing, that they just announced that they’re going to be split into three different companies dealing with completely different things that they’re one company was already doing and it’s pretty smart.

If you think about all the ramifications of especially dealing with international and national governments and a whole lot of the controversy surrounding all of that, whether you’re talking vaccines, or all healthcare, all this other stuff that’s going on.

It makes sense to be able to separate some of your other things out from that, that have zero to do with it.

All they have is a name attached, that happens to be the same name. But when you’re talking General Electric, you’re talking of a very massive company, that as is really when you get that large, it’s made up of many different companies and so should you look into splitting up your company?

Well, it’s another option in it when you’re looking at what to do with your company in the long run. And most people look at the option, okay, do I shut my company down after I die or when I retire?

Do I just shut the thing down or do I sell it?

You know, those are the two main options that most people look for. Sometimes people look for passing it on, especially ownership that you may have management worked out, but succession in terms of ownership, you may pass on to children, so forth. But in general, people look at either shutting it down or selling it.

But this blending in is actually pretty unique and it tends to happen only when you have a company large enough that you do enough multiple things. That makes sense.

Because sometimes if you do multiple things, and you really do have something that’s like a separate company, or it could be a separate company could run on its own, because of a product line, maybe that you started that took off or what have you.

In a situation like that, it only makes sense that you should look into splitting it off because then you get a chance to maybe part of your company you do want to sell or you may want to sell earlier than the other parts of your company.

Or if one of the people are looking at purchasing your company, they don’t want that other piece maybe baggage to you. But you can see the use of it in the marketplace.

There’s a lot that goes into this and so it’s really worth asking yourself whether that could possibly ever be a function?

Do you have a company that has enough different functions that makes sense to actually happen?

If you don’t, here’s another thing to consider.

Why aren’t you doing enough things that can be split off and spun off into other businesses?

It’s really an exciting thing. When you look at all the different options, even though you may have started in this little tiny area, even if you’re a local-based business or what have you, you have this little tiny area that you work in.

But if you start looking at the big broad world, of everything that’s connected to that, and when you’re talking about information-based businesses and everything else, just off of that one little tiny area, you really can create multiple, not only multiple forms of income coming in in the short run, but you can create separate empires that can be spun off, sold and handled in a million different ways.

So I just like the fact that this is out in public because it gives us a chance to start talking about and thinking about things that you may not have thought about before when it comes to your business.

As a business investor, I have to drive people to start thinking about this long before they need to think about it long before they get into a situation where they need to sell or, or need to get rid of or are just done with their business.

So hopefully that makes sense to you. If you’re looking for ways to really diversify and to make your business one of those that might able be able to be split off.

Go check out my book, 9 Ways to Amazon-Proof Your Business. You could get a free copy at AmazonProofBook.com. AmazonProofBook.com

That’s all I got for tonight. You have a good one.

Get out there and let the magic happen.

The post Should You Split-Up Your Company? 🍼 (Johnson & Johnson News) first appeared on BrianJPombo.com.

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Thoughts on birthdays and offers.

Transcription Super Simple marketing hack.

Hi I’m Brian Pombo, welcome back to Brian J Pombo Live.

I’ve got this little meme for those of you listening and not watching. I’ve got this meme of this monkey that you may have seen before where he’s got kind of a funny smile on his face and says when people sing happy birthday to you, and you just sit there like there’s something awkward about birthdays, it’s awkward.

I think it’s awkward because it’s forced, you know, we don’t really have a choice in the fact that we have birthdays. And when they are they just they happen, they’re automatic, they just happen on the calendar and that’s just the end of it. You know, and we don’t really have a choice in the fact and the fact that it kind of means you’re one day closer to dying type of thing.

It’s a very strange thing and everybody has them. It’s nothing unique.

Every single person has a birthday, and so we all have them. The amazing thing about birthdays is the idea that some people can get away with people not realizing that it’s their birthday, oh, they, they take it off of Facebook.

They take it out of the public domain so that people can’t see it. But most of us have to deal with that we’ve got family, we’ve got friends, people that won’t forget people that have it on their calendars and so forth.

So you’re going to have a birthday whether you like it or not.

Here’s where marketing comes in.

And here’s where your business can get something out of it. Everyone’s got them. Most of them are pretty easy to find out if you don’t ask them directly.

Here’s the funny thing.

Every birthday that you have, how many free or amazing offers are you getting from different businesses on your birthday?

You go and count them, doesn’t happen that often. Even if you go and sign up for a whole bunch, you probably do not get that many amazing things, you may get one or two.

And you’ve got a lot of these businesses, maybe the coffee shop or whatever says hey, come by for your own free coffee on your birthday, you know, but it that takes effort on your part, how many of them go out of their way to send you something or to email you something?

Or to really put the full effort in giving you something good?

Okay, now pull it back the opposite direction?

How many people do you think to get that?

Across the board, of course, everyone’s the same. Most of us do not really get that type, the type of thing we appreciate on our birthday, which is something we really want or something that at least someone put some thought into the type of thing, even if it’s complete across the board the same thing for everybody. I can’t I can’t think of a good example.

But imagine if you have a product that that applies to everybody that you have a list for that you have, you know who your audiences so to speak, you know who they are, okay. And if you don’t, you better find out. You know who your potential client is or who your current client or customer is.

Send them something on their birthday even if it’s just a note saying hi.

But send them something. They’re having a birthday anyways, everyone’s acknowledging it anyways, it’s already super awkward, make their day a little brighter.

It’s the simplest thing in the world to be able to get attention back to your business, which is the thing where none of us have enough attention when it comes to business. That’s what it really all comes down to none of us having enough attention. And this is one more way to be able to get attention back.

And what’s the worst-case scenario you’re just another weird thing happening on their birthday that they’re already dealing with?

So what at least you got their attention for a split second?

Hopefully, this is helpful to you. I’ve got my book, 9 Ways to Amazon-Proof Your Business.

If you haven’t heard about it, go and do a search, 9 Ways to Amazon-Proof Your Business. Or you can just go to my website, AmazonProofBook.com and download your own free copy of your book.

Now do I do the birthday stuff?

No. I have not done enough of it. I need to do more. This is a reminder to me as it is to you that we need to get out there and give people birthday presents on their birthday.

Hey, you have a good night. We’ll be back tomorrow. Get out there and let the magic happen.

The post Super Simple Marketing Hack 😃 first appeared on BrianJPombo.com.

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Thoughts on transitions in business and how you handle change.

Transcription The funny thing about transitions.

Hi I’m Brian Pombo, welcome back to Brian J Pombo Live.

I want to talk a little bit about transitions because we’re going through quite a few transitions here at Brian J Pombo. Live.

We’re kind of restructuring how we’re doing things.

I mean, everything’s always in transition if you’re looking at the right way, but we’re restructuring things, we’re shutting down some projects some long term projects that we’ve been working on, and opening up new ones that I’ve been hinting at for a while, but putting a lot more energy and focus into that.

And the funny thing about transitions is everyone handles it a little bit differently. Some people get really freaked out about new things and trying out something new and ending something that you’ve done for a long time.

I’m lucky that I don’t have a huge staff or anything of that sort. It’s all designed to be able to run and turn quickly. And as I’ve been discussing it with the people that I do work with, we realize that certain things have to change.

At first, that can cause a little bit of trepidation but if you back away from it, it can get really exciting.

Now I have a funny thing about my personality, being that I’m entrepreneurial, and very, very much an innovator, if you will, I love transitions, I love the beginning of anything, the ending of things I’m not that great with but the beginning of new things, make the ending of other things even better.

So I’m always for the beginning, I’m always hot to try it when we’re first running out the door. So we’re working on a new project and I’ve got these books all laid out.

I’m highlighting them and I’m organizing and I’m putting things together and kind of drawing out a map of where to go.

Now when it starts getting into the real nitty-gritty and really getting into the into, into getting things done. I’m not as good at that. That’s the time I want to start something new, you know, but everybody’s a little bit different.

And you got to be aware of that, especially if you’re working with a team of people. Everybody handled these things differently, it really is built into how your brain functions.

A whole lot has been put into this in terms of research and I always recommend people look into Kathy Kolbe’s work.

Really good stuff, Kathy spells her name with a K and her last name, also with a K.

So it’s Kathy Kolbe, go check out Kolbe.com, and look up the stuff regarding the Kolbe index, because they’ve been able to find that there’s a certain part of the brain, right that they call the conative center of the brain, where you pretty much it’s set to run a certain way pretty much your entire life.

And that from the time you’re a baby all the way till when they put you in the ground.

I mean that that’s how you function. And it’s even more pervasive than what people would normally consider personality, and it’s how you work.

It’s how you function in work.

And some people enjoy during certain types of things.

They could do that in a whole bunch of different careers but there’s one thing they really have an aptitude for, and everything else they may not have.

And some people they’re spread out in their aptitude and other people are, are very specific, or they have a couple of things that they do very well and everything else they’re not as good at.

A lot of times when we get involved in teams of people, especially with work, we think that our way is the right way.

Especially if we’ve got some other things that we’re on the ball on, we think well, but clearly, they haven’t figured this part out about life yet. It’s not true. Everybody runs differently.

That’s how these things all work together. It’s why you need a team of people is because we don’t all have it all. And even the people that are more spread out more even keel in how they work. It’s what Kathy calls a facilitator, a person who has a wide range.

They can’t just do everything all the time. They’re there to help facilitate and allow things to move along. It doesn’t mean that they’re that yes, they can do just about anything, but it doesn’t mean that they can stick to that long term.

So it has a lot of interesting nuances to this. It’s important that you do not just experience it, but that you just talk about it.

You discuss these ideas out there, and that you study some more always learn more about how people function because there’s always someone out there that doesn’t function quite like you and that’s that really is the funny thing about transitions.

It brings out a lot of these ideas and people and shows you where people’s strengths and weaknesses are.

And just because they have weaknesses doesn’t mean you need to get you to need to fix them. Sometimes you just need to put someone with strength in that area working in that area. Hopefully, that makes sense.

That’s just got quick it was just a quick idea for tonight because I am in this, this movement of transition and it’s exciting. I’m having a great time. I hope you’re having a good time doing whatever you’re doing.

Hey, if you’re looking to kind of broaden your horizons, in terms of making yourself completely competition proof. I have kind of a background in business strategy, even though I’m a Business Investor.

That’s kind of where I come from a strategy standpoint. I wrote a book called, 9 Ways to Amazon-Proof Your Business. You go get a free copy at AmazonProofBook.com where you can go and buy a copy off of Amazon or Barnes and Noble or wherever you buy books.

That’s all I got for tonight. You have a good one. Get out there and let the magic happen.

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Brian shares a story from an old friend and offering a Morgan dollar.

Transcription Why should you use bonuses?

Hi I’m Brian Pombo, welcome back to Brian J Pombo Live.

I’m holding in my hand something that is nothing more than a piece of paper. But it represents a Morgan dollar, which I don’t have next to me right no but it reminds me of a story.

And the reason why this story came to me is that one of my dearest friends, who is one of the people that I think of when I think of veterans because this guy served in at least two wars, he served in Vietnam and in Desert Storm. And he taught me one of my first lessons on bonuses on the power of a bonus.

It’s a really simple concept.

Sometimes it can get really complex, depending on what it is that you’re offering. Sometimes the bonus becomes the real thing that the person’s after, and they end up with the, with the real thing that you’re selling as a bonus, it’s funny, it’s a funny thing.

There’s a whole lot of psychology to providing bonuses but the main thing to understand is having a bonus gives you one extra shot of getting a person interested and willing to pull the trigger on purchasing whatever it is that you’re selling.

It goes across the board, it doesn’t matter what it is. It especially works for higher ticket items, though, because that’s the type of thing where people really need to think about whether they want to purchase it or not.

You know that they have to be kind of controlled and convinced into purchasing. And sometimes the bonus pushes them over.

So here was the situation. This was not a high-cost situation. We had a thing where we were reaching out and meeting some new people. They were friends of friends if you might say, third-party contacts, and my friend’s name was Richard.

Richard was talking to these gentlemen over the phone and he and he said this a few times, is one of the first nights I hung out with him.

He said, Listen, I’ve got a Morgan dollar here in my hand do you know what a Morgan dollar is?

And he tells him a little bit of the story about what a Morgan dollar it’s a type of silver dollar that was minted by the US. And he goes into that, and he’d say, I have one right here in my hands and it is yours.

If I see you at that meeting tomorrow night, it was like tomorrow night or the night after something like that. And he said it was such conviction. It doesn’t matter whether you knew what a Morgan dollar was or not.

It was like, Oh, really, I’m gonna, I’m gonna get this if I go and he has it there. It’s sitting there. And he described it over the phone. It was the most amazing thing I’ve ever seen. I wanted the darn Morgan dollar.

And I didn’t even care what a Morgan dollar was. I wanted to say that I got a Morgan dollar because he wrapped such a story around it and such a fantasy about it. It builds a bonus that can be like a talisman.

It could be this magical thing. If you put enough behind it, and you really put emphasis, it’s really about emphasis.

If you put emphasis on a bonus, then it can be very powerful.

Even if it doesn’t even have all that much of a promise to it or anything else.

It’s just the fact that wow, okay, yeah, I want that. I want that thing. It doesn’t have to be expensive. It doesn’t have to be valuable. It doesn’t have to have great resale value. It just it’s the magic feather from Dumbo.

It’s the thing that just stands out that has some type of magical properties unto itself, even though it doesn’t. I’m not saying you lie, you don’t need to lie or fabricate.

What you do need to do though is tell a story.

If you got a story wrapped around a bonus. That’s why it can oftentimes push a person over to purchase the original item that you’re trying to sell to begin with.

Simple idea, sometimes it has to have a very similar sometimes all it needs to be is a and I’m seeing if I have an example here of something that is an example would be Gumby here. Okay. I could probably purchase a lot of these gummies for a very small amount of money.

But if I wrapped a story around the Gumby and I said if you have this Gumby at your desk people are going to ask you about this Gumby and here’s the story that you’re going to tell them and you give them a great story or joke that’s wrapped around the Gumby finger.

All of a sudden they want the Gumby just so they could tell the stupid story. Now they can all go out on Amazon and buy their own stupid Gumby but you’re the one offering it to them right now. And you’ve got all this other stuff that you’re selling. This is just the bonus, this is the cherry on top of the sundae.

That’s the concept behind a bonus in its simplest form. Like I say you go a whole lot deeper on this, and talk about all the different ways of providing a bonus and talk about all the different historical situations where bonuses were offered, like the football phone that was offered to get a subscription to Sports Illustrated, or the Sports Illustrated Swimsuit issue was a bonus to get you to purchase the subscription to Sports Illustrated had nothing to do with sports.

Here’s a famous magazine that we put out once a year with a bunch of girls in bikinis. And you’re going to, we want you to buy a full year. So you get this one magazine and it worked. It worked over and over again, we you could always talk about those things. But really all you have to do is understand is that it doesn’t take much to get people over once they’re already convinced that they want what you have the bonuses, just that thing to help push them over the line.

Hopefully, that makes sense to you. I’ve got a book, 9 Ways to Amazon-Proof Your Business talks more about strategies versus just these tactics like bonuses.

But if you’re going to build up if you’re going to have a long-term strategy that can really take you far. This is a great place to start, 9 Ways to Amazon-Proof Your Business. Get a Free copy at AmazonProofBook.com. It’s a short book.

You can download it, have it tonight. That’s all I got for you. In the meantime, get out there and let the magic happen.

The post Why Should You Use Bonuses? 💰 (Story Of The Morgan Dollar) first appeared on BrianJPombo.com.

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Tip on getting attention with your message.

link to video referenced in video – https://www.youtube.com/playlist?list=PLaSJ4LuqRExrxFSnILYEGTm4GQ2MymkvI

Transcription A weird trick for getting attention anywhere.

Hi I’m Brian Pombo, welcome back to Brian J Pombo Live.

I’m going to cheat a little bit tonight.

Last year, I put together a list and I’m gonna tell you what that list is all about in just a second. Before I do, I want to remind you I wrote a book, 9 Ways to Amazon-Proof Your Business.

Getting attention really isn’t as much about getting attention this instant, sometimes it comes from why you’re getting attention.

What are you going to do with that tension in the long run?

How do you keep attention is really the major deal and this is one of the major things that I cover in my book, 9 Ways to Amazon-Proof Your Business, you can find out all those things and more at AmazonProofBook.com, get a free copy of my book. You can download it there, or you could go purchase one at Amazon.com, Barnes & Noble or wherever you pick up books, it’s, 9 Ways to Amazon-Proof Your Business.

Now, let’s talk about this is I’m talking about a very specific way to get attention anywhere. If you’ve already been in this field, and you’ve gotten attention, you already understand this.

But I’m reaching out to some people who may be new at it and don’t realize the power of one thing. And that is the headline.

No matter what you’re doing there’s oftentimes a headline involved and if there isn’t, you have the ability to put a headline out there now headline is a term that comes from the old days of a lot of print advertising.

The idea is that you make one line stand out above all others at the very top, the headline. And right there. That’s what pulls people into reading the next sentence and the next sentence so that you eventually get them doing what you want them to do.

Whether it be buying something or raising their hand about something, what have you?

The same thing is true online though it whether you’re selling things offline or online, there’s always a headline, it doesn’t matter if you’re if you have a TV commercial, the first thing that comes out of your mouth is the headline. If you’re putting out videos on YouTube, the title is the headline.

No matter where you’re at any type of advertising that you have out there has some form of a headline, that first thing that hits that is going to determine whether someone pays attention or not whether somebody clicks or not. All of that matters. And it’s very important to learn the power of headlines.

Now that thing I told you, I was going to give you a link. And I’m going to put this link in the description. If you’re in a place that you can’t see the description link, then you want to go to BrianJPombo.com and look this up.

These are the 35 proven…let me see if I’ve got it right here. These are the 35 proven headline things. Of course, I say another thing is it’s good to be prepared. I thought I had my finger on the right page, and I did it. So this is from tested advertising methods by John Caples.

This is why I don’t do any editing just to make myself look as idiotic as possible.

The 35 proven formulas for writing headlines by John Caples. It’s a specific chapter in this book, chapter five. I go through each and everyone on a separate video. And you can find the playlist for that on YouTube.

If you want the link for that, look in the description. If you can’t see it in the description, go to BrianJPombo.com and look it up the 35 proven formulas for writing headlines.

That’s all I’ve got for today, I want you to go back and look at that if you’re not familiar with the science behind writing headlines, and there are a million different ways of going about doing it. And I’ve reviewed multiple books on here on Brian J Pombo Live where they discuss the writing of headlines.

But it’s something that you really need to know how to do because if you can get that initial attention, then you just got to get good about keeping attention and understanding what you’re going to do with that tension.

Like I said, my book covers that, go check it out.

That’s all I got for tonight. You have a good one. Get out there and let the magic happen.

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Thoughts on switching things up in your work environment.

Transcription Change up your surroundings.

I’m Brian Pombo, welcome back to Brian J Pombo Live.

Today I’m coming to you from a place that I refer to as the cave. This is a friend’s office that’s down the road. Sometimes when I need to get away from the noise at home, I’ll come out here. I’m not sure if I’ve done any dailies from here before.

But it reminds me of just a concept of changing up your environment as often as possible. You know, even if you just have a handful of different places that you’ll go to change it up, move your work around a little bit. Sometimes it really helps, especially if you get caught in a rut or you feel kind of stuck in your brain.

For me, it really makes a big difference.

I also want to recommend my book, 9 Ways to Amazon-Proof Your Business.

They’ve hard-bound copies, but they’re really short. So it’s a good book, you go grab it on Amazon.

And if you just want to check it out without purchasing it go to go get a free copy AmazonProofBook.com change up your environment.

Sometimes you can move your brain around quite a bit with just a quick tip for tonight. You have a good one. We’ll see you tomorrow. In the meantime, get out there and let the magic happen.

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Brian J. Pombo Live: Recent Episodes

Brian J. Pombo