Beauty Marketing Simplified podcast: Recent Episodes

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What you will learn from this episode:

• What to do about uncertainty in your business
• Insights from thought leaders like Dr. Ellen Langer, David Goggins, Dr. Andrew Huberman, Mastin Kipp, Jesse Itzler and Dr. Joe Dispenza on pushing past mental barriers
• How it can transform feelings of stagnation into progress
• Strategies for making decisions that shape a successful life and business

Are you a business owner feeling overwhelmed by the hustle and grind?

In the latest episode, April Meese, host of the "Beauty Marketing Simplified" podcast begins by challenging the fear of failure. She candidly shares her own struggles with discomfort and disappointment, reminding us that these are not signs of weakness but of growth.

The episode is rich with insights from other thought leaders as well. April brings in the wisdom of Harvard professor Dr. Ellen Langer, who encourages us to find joy in the unknown.

Navy SEAL David Goggins' philosophy teaches to push beyond self-imposed limits and to recognize the incredible resilience we possess.

April also discusses Mastin Kipp's work on courage, and Dr. Joe Dispenza's teachings on how our self-perception shapes our reality. Whether it's overcoming past narratives or facing fears, the episode is full of motivation and empowerment.

But it's not just about the mental game. April touches on the importance of aligning with your purpose. She shares Jesse Itzler's mantra: "Never give pain a voice," a reminder to not let obstacles overpower our determination. This episode is more than just a podcast; it's a masterclass in mindset and motivation.

Topics Covered:

02:06 - Your best learning tool

04:45 - Why you should appreciating uncertainty

06:19 - The antidote for depression and anxiety

08:17 - The mind's role in overcoming limits

12:34 - Your desire and commitment has to be bigger than your obstacles

13:10 - Dr. Joe Dispenza: beliefs are decisions that you've made

14:07 - “The way we define ourselves determines the life we live”

14:14 - Overcoming is the process of becoming

16:58 - Redefining oneself for a better life and business

18:45 - You are meant for more!

Key Takeaways:

"Failure and discomfort are not just inevitable, they're necessary. They're the stepping stones to mastery and success." - April Meese

"Become okay with failure...failure is how we learn." - April Meese

"Uncertainty isn't something to fear; it's the spice of life that keeps us engaged and eager to see what's next." - Dr. Ellen Langer

"Your self-definition sets the stage for your life's narrative. Choose a powerful story." - Dr. Joe Dispenza

Remember, the journey to success is paved with bold decisions and the courage to face discomfort head-on. Are you ready to redefine your path and embrace the growth that awaits? Tune in to this episode of Beauty Marketing Simplified and take the first step towards a more empowered you.

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What you will learn from this episode:

• How to use business credit cards to travel first class for virtually free
• The importance of flexibility and strategy when booking flights with points
• Tips on applying for the right credit cards to maximize travel rewards

Are you dreaming of jet-setting to exotic destinations or simply taking a well-deserved family vacation without breaking the bank? In this eye-opening episode of Beauty Marketing Simplified, host April Meese shares her savvy secrets to flying first class by leveraging business credit cards for airline points.

April has flown her family of four to Europe in first class, and now, she's spilling the beans on how you can do the same. She walks you through the step-by-step process, from researching flights to selecting credit cards with the best rewards for your lifestyle. She also dives into the nitty-gritty of meeting those minimum spend requirements without going into debt and planning expenses ahead of time.

This episode isn't just about travel hacks; it's about making your entrepreneurial perks work in your favor. Whether you're looking to indulge in the luxury of first-class travel or simply stretch your business budget further, April's tips are pure gold.

Tune in now and get ready to take notes. Your next adventure awaits, and with April's guidance, the sky's the limit—literally.

Topics Covered:

00:56 - How to use your business points to fly first class for virtually free

02:24 - Mistakes to avoid

04:35 - Researching the airline alliances

06:11 - Understanding the fees and bonuses

08:40 - The order of credit cards to apply for to ensure approval

09:35 - Figuring out what credit card will benefit you and your lifestyle most

10:10 - How to get the mile/point bonus without maximizing your budget

11:11 - Thinking about putting your business expenses on your credit card

13:11 - Be open to all travel options

16:16 - Planning for seat availability and bonus credits

17:28 - Make note for part 2 and send me any question for part 2

Key Takeaways:

"Flexibility and preparation are your best friends when it comes to using points for travel. Don't lock yourself into one airline; explore partnerships and alliances." - April Meese

"Meeting minimum spend requirements doesn't mean overspending. Use your business expenses and planned purchases to hit those bonus point goals." - April Meese

"First-class travel doesn't have to be a distant dream. With the right credit card strategy, you can experience luxury without the luxury price tag." - April Meese

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What you will learn from this episode:

• How to overcome self doubt and navigate indecision
• The transformative business journey of beauty entrepreneur Jennie Hagerbo
• Overcoming fears and the importance of being true to your entrepreneurial vision

Are you a beauty entrepreneur feeling overwhelmed by the prospect of growing your business? In the latest episode of Beauty Marketing Simplified, we're joined by April Meese and her guest Jennie Hagerbo, a permanent makeup artist and beauty esthetician who built her dream business while juggling family life and overcoming imposter syndrome.

Jennie's story is not just inspiring; it's a blueprint for success in an industry that demands both artistry and decisiveness. Starting her business in the comfort of her home in Sigtuna, Sweden, Jennie faced the universal doubts that plague many entrepreneurs: Will clients come? Am I good enough? Despite these fears, her business flourished, but she knew something was missing—visibility.

Enter April Meese, a mentor with a background in spa marketing, whose guidance was instrumental in Jennie's pivotal decision to move her business to a prime location. This move, though fraught with financial fears, proved to be a game-changer. Jennie’s business became more visible, and her appointment book filled up even more.

But the journey didn't stop there. Jennie's evolution as a beauty boss took another exciting turn when she began teaching, sharing her knowledge with aspiring beauty professionals. Her passion for helping others and her commitment to excellence has made her a excellent educator.

This episode is more than just a success story; it's packed with practical advice for beauty entrepreneurs at every stage. April and Jennie discuss the importance of mentorship, the power of social media, video marketing, decision-making, and the courage it takes to step out of your comfort zone. They delve into the nuts and bolts of business strategy, from client acquisition to branding and positioning.

If you're looking to transform your beauty business and want some inspiration, this episode is a must-listen. It's a reminder that with the right strategies, systems, and support, achieving your business dreams is not just possible—it's within reach.

So, plug in those earphones, press play, and let Jennie's journey inspire you to take the next step in your entrepreneurial adventure.

Topics Covered:

00:58 - Jennie's humble beginnings and the decision to move her business

03:31 - Overcoming the fear of visibility and the power of live video

06:50 - The transition from beauty services to teaching and sharing expertise

12:05 - The importance of listening to your intuition in business decisions

15:15 - Jennie's advice to her younger self and the impact of mentorship

20:47 - The future of Jennie's business and her goals for collaboration

24:06 - Final words of wisdom for beauty entrepreneurs

Key Takeaways:

"Sometimes the biggest step to take is the one out of your comfort zone. Embrace the discomfort, because it's a sign of growth and new opportunities." - Jennie Hagerbo

"Mentorship is not just about receiving guidance; it's about taking action on that advice and owning your journey to success." - April Meese

"Your business decisions not only shape your career but also serve as an example for others, especially when family is watching. Lead with courage and confidence." - Jennie Hagerbo

Remember, the quality of your life and business is directly tied to the questions you ask and the actions you take. Are you ready to ask better questions and take bold actions? Join April and Jennie for an episode that will inspire you to do just that.

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What you will learn from this episode:

• How to create irresistible Valentine's Day promotions for your beauty business
• Tips for reaching out to referral partners and creating collaborative promotions
• Announcement of AI Masterclass coming up soon

Love is in the air, and so is the opportunity for boosting your beauty business this Valentine's Day! In this episode of Beauty Marketing Simplified, April Meese shares a 3-2-1 blast of inspiration: one exciting announcement, two empowering quotes, and three innovative promotional ideas to captivate your clients this February.

April reveals the return of the AI for Beauty Business Workshop, a game-changer for those looking to harness the power of technology to reach more people and save precious time. Imagine turning one video into a dozen with the click of a button, or even having a digital twin to represent you without the need for makeup. The future is here, and it's ready to elevate your marketing strategy.

But that's not all. April dishes out wisdom with two quotes about seizing opportunities and the importance of getting started, even if it's with a 'version one.' These nuggets of motivation will fuel your drive to implement new systems and embrace the growth that comes with taking action.

And for the pièce de résistance, April provides three creative Valentine's Day promotional ideas tailored for the beauty industry. From a unique 14% discount that plays on the date to a 'buy one, gift one' offer that taps into the spirit of giving, these strategies are designed to draw clients in and spread the love. Plus, discover how to create a gift guide that not only showcases your favorite products but also opens doors to potential collaborations with referral partners.

This short episode is brimming with actionable advice to make your Valentine's Day promotions stand out and to integrate AI into your business seamlessly. Don't miss out on these insights that will help you market with heart and smart technology.

Remember to stay tuned for more details on the upcoming AI workshop and how you can sign up to transform your beauty business operations.

Topics Covered:

01:37 - Announcement: AI for Beauty Business Workshop

03:02 - Quote 1: Opportunities missed

03:35 - Quote 2: Embracing 'version one'

04:12 - Valentine's Day Promo Idea 1: 14% off is better than roses

05:14 - Valentine's Day Promo Idea 2: Buy one, gift one

06:36 - Valentine's Day Promo Idea 3: Spread the love with a gift guide

10:52 - The importance of non-salesy promotion and taking action

Key Takeaways:

"Opportunity is often missed because it is dressed in overalls and looks like work. But once you put the system in place, it works for you." - April Meese

"Version one is better than version none. Just get started, and you will improve along the way." - Unknown

“Valentine's Day isn't just about discounts; it's about giving people a reason to act and promoting your business in a way that feels genuine and exciting.” - April Meese

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What you will learn from this episode:

• How to set the stage for a successful 2024
• The importance of setting audacious goals and the mindset needed to achieve them
• Strategies for creating effective quarterly promotions for mastering sales
• The power of decisive action and discipline

As we wave goodbye to 2023, it's time to reflect on the wins, the lessons, and the opportunities we might have missed. In this episode, April Meese challenges you to look at what you've been avoiding and how to change that in 2024. She unveils the Japanese concept of Misogi and how one defining event can shape your entire year.

April breaks down the crucial components of reaching those big, hairy, audacious goals and shares the secret sauce to a profitable beauty business. You'll learn why your bank account reflects your self-beliefs and how to harness the power of 'I am' statements to shape your reality.

Get ready to dive into the ABCs of marketing and sales funnels, and discover how to turn your services into a compelling promotion that clients can't resist. April gives you a quiz to pinpoint what needs to be improved in your beauty business marketing. She also tackles the importance of daily client outreach and the mastery that comes from frequency.

This episode is packed with actionable insights and tough love that will push you to commit to discomfort and play to win. If you're ready to stop overthinking and start doing, to make decisions and stand by them, and to create a plan that will catapult you towards your dream business, then this is the episode for you.

Don't miss the chance to uplevel your beauty business with April's expertise. Tune in, take notes, and transform your approach to business in 2024. And if you're craving more, April offers the opportunity for a strategy call to dive deeper into personalized coaching and support.

Topics Covered:

00:58 - What did you avoid last year?

04:10 - What your business bank account says about your self beliefs and discipline

06:50 - Take this quiz to help you improve your business goals for next year

12:05 - Let yourself dare to dream big

15:15 - What habits do you need to have to reach a goal

20:47 - The 3 things that determine successful marketing and sales

24:06 - Deciding on your quarterly promotions and events

29:10 - Straight talk about sales.

30:48 - The truth about unmade decisions and indecisiveness

33:35 - The one thing to commit to that will propel you forward with your business

Key Takeaways:

"Your business is a direct reflection of your self-beliefs and your overall discipline. To reach your goals, you need to embody the qualities and habits of someone who has already achieved them." - April Meese

"Sales isn't something to shy away from; it's an exchange of energy and value. You will only sell to the degree that you are sold on yourself and your services." - April Meese

"We don't just dream about goals; we plan for them, and we commit to the discomfort necessary to achieve them. Playing to win means embracing the tough parts of entrepreneurship." - April Meese

Remember, dreams don't come true on their own—plans do. Are you ready to make 2024 your most successful year yet? Join April and start crafting your action plan today.

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What you will learn from this episode:

• Know how to create a practical and profitable plan for your beauty business in 2024
• Discover the psychology how to harness that “fresh start” energy
• Learn the three essential components for achieving your goals

Happy New Year, beauty bosses! It's time to ditch the vague resolutions and get serious about your success with a concrete plan for profit in 2024. In this episode, April Meese dives deep into the power of a fresh start and how to transform that energy into a strategic plan that will drive your beauty business forward. She'll reveal the three critical parts to hitting your goals, and why just setting them isn't enough.

April will also guide you through the process of setting intentions with specificity and emotion, making decisions that align with your business vision, and preparing for life's inevitable curveballs. Plus, she's offering a free master class on January 18th to help you craft a tailored action plan for the first quarter. Whether you're looking to boost your income, streamline your operations, or simply find more joy in your work, this episode is your roadmap to making it happen.

Don't miss out on the opportunity to join April for an action-packed session that will leave you focused and ready to conquer 2024. Click on the master class link below and get ready to turn your beauty business dreams into reality!

Topics Covered:

03:31 - The allure of a fresh start and the psychology behind it

05:43 - The three parts of achieving goals and why specificity matters

07:54 - The power of assumption and aligning your goals with emotions

11:20 - Decision-making and how to create a plan that navigates obstacles

16:57 - The role of self-integrity and having your own back in business

22:00 - Invitation to the free master class for goal-oriented planning

22:36 - Embracing the new feeling state of accomplishing your goals

Key Takeaways:

"Write down your goals with the assumption that they've already happened. Tap into the feelings of having achieved them to release the energy of attraction and assumption." - April Meese

"Being decisive and having a clear plan of action is what separates those who set goals from those who actually achieve them." - April Meese

"Your business is a direct reflection of you. To reach your goals, you must become the person who is capable of achieving them." - April Meese

Here is the link for the Profit Plan Masterclass https://us02web.zoom.us/meeting/register/tZMscOuprTgtGdCTfwV7ZRFl1FjOaUq_u9Hb

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What you will learn from this episode:

• Discover how AI can boost your sales in the fastest time
• Learn about different apps you you will want
• Hear how to maximize AI in your beauty business

Are you a beauty business owner or professional looking to up your game? This episode is a treasure trove of AI-driven secrets that promise to streamline your operations and amplify your marketing efforts. Our host, April Meese shares personal experiences with AI tools that act as digital assistants—taking meticulous notes, generating SOPs, and even responding to client communications. Plus, get a sneak peek into the potential of AI in crafting your marketing blueprint.

Dive into this episode and transform your beauty business with the savvy use of artificial intelligence!

Topics Covered:

1:18 - AI can extract meeting minutes on your behalf

2:20 - Create Standard Operating Procedures (SOPs) with AI

4:32 - Proper prompting of AI for the best result

5:26 - The AI Marketing Blueprint Workshop

9:24 - Clone yourself with AI

10:43 - AGI: Artificial General Intelligence

Key Takeaways:

"There are apps and tools that are affordable and easy. Just literally a click of the button and it will save you time and it will just make your life so much easier." - April Meese

"If AI can pass the bar exam... it can create the marketing for us." - April Meese

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What you will learn from this episode:

• Using "sales" as a powerful tool in your beauty business' success
• Learn the 3 things that will limit your sales and how to change it
• Explore the benefits of high-ticket offers for premium clients

Every successful sales journey starts with self-belief and courage to step out of the comfort zone. Imagine seeing sales not as an intimidating transaction, but as an inspiring conversation with your clients, a way to serve them better? Such a bold shift of perspective is the cornerstone of today's episode.

Join me as I address the three common misconceptions around sales, and how these could be holding you back. If you believe sales are bad, you're missing out on a key opportunity to reach and serve your audience. We also discuss the importance of your mindset, putting your faith above your fear, and articulating the value you bring to your clients with your messaging.

Learn how to maximize your sales by adding value, creating premium offers, and utilizing price anchoring. Tune in to this episode and take the first step towards mastering sales for your beauty business success.

Topics Covered:

01:24 - Black Friday: A ninja strategy

04:50 - What you believe about sales

06:34 - The invitation and the gift

08:39 - The second hurdle for sales

13:34 - Messaging through storytelling

20:07 - Differentiating price and value

21:25 - The case for premium services for high paying clients

Key Takeaways:

"Your services are a gift and selling is just a way of the invitation. It's like an invitation to the party. Some people will say no and some people will say yes. And that's nothing to do with you. It's nothing even to do with them. Sometimes it's just timing." - April Meese

"The more sales you make, the more people you can help. So you have to believe in yourself, right? We have to believe in ourselves. We have to believe that sales is serving and we are reaching people in a different way." - April Meese

"It takes courage to show up and to get no's or feel like you're going to have some rejection. To put something out there and have nobody comment. To put something out there and have nobody respond. To have a promotion and have nobody buy. It's a hit on the ego, right? You're going to feel a certain way and that takes courage. That means you have to come out of your comfort zone." - April Meese

"Storytelling is about marketing and messaging and understanding what messaging is going to align with your audience. It's going to speak to their pain, present a solution, that is going to inspire them, that is going to motivate them, and that is going to bring them to action." - April Meese

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What you will learn from this episode:

• Learn about the importance of apprenticeship and mentoring for career advancement.
• Discover why feedback, adaptation, and flexibility are essential for business expansion.
• Understanding the value of developing a solid team in a supportive atmosphere.

In the world of permanent makeup, Amber Guthery stands out as a shining example of an artist who turned her passion into a thriving business. Her journey from being a talented artist to a successful entrepreneur is a testament to her determination and ability to adapt. She navigated the challenges of building a business, established her brand, and created a supportive team. Her story is a source of inspiration for anyone looking to grow in the competitive beauty industry.

In this podcast, we will explore the unique path that Amber followed, the challenges she faced, and the lessons she learned along the way.

Topics Covered:

01:57 - Introduction of Amber Guthery's

03:52 - From apprenticeship to entrepreneurship

06:30 - The importance of mentorship

11:24 - Developing team

12:57 - Challenges of being a business owner (payroll, admin, etc.)

16:45 - Creating a personal brand and not being in the shadows

19:19 - Losing clients to your apprentice if they leave your business

20:54 - Amber's valuable lessons from spending $30,000 with business coaching

26:00 - Observing employee's strengths and weaknesses

33:25 - Things she wished she had known earlier

37:24 - Advice for those who are struggling in the beauty industry

39:40 - Amber's upcoming events

Key Takeaways:

"It's really important to be watching and shadowing as much as possible. Seeing all the different cases and all the different scenarios, especially everybody's skin type is so different. There are days where I'm like, oh, I've never seen that before, but I've seen so many different situations at this point that I felt like that really helped me move along much more quickly." -Amber Guthery

"Business coaches are not cheap, nor should they be. Because if I would have learned all of that business stuff on my own, it would have taken me five years." -Amber Guthery

"Don't be afraid to reach out and ask for help because whether it's help with a technique, or even if you just need somebody to talk to. That is super important to have somebody to be able to bounce an idea off, talk out loud, vent to because we all need to vent." -Amber Guthery

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www.aprilmeese.com/elevate23

What you will learn from this episode:

• Learn about vision and how it affects decision making
• Discover how to overcome the feeling of being stuck and overwhelmed
• How fear of judgment can hold us back from taking action

In this podcast episode, April reflects on her upcoming 50th birthday and the importance of taking action in life. She shares the story of Sara Blakely, the founder of Spanx, who embraced failure and took risks. April emphasizes the need to remove limitations and distractions, reframe failure as a learning opportunity, and prioritize what truly drives us. She discusses the importance of prioritizing marketing efforts for a business, focusing on what matters most and where the highest return on investment can be achieved.

April also discusses the launch of her podcast and the upcoming relaunch of her program, inviting listeners to join a free workshop.

Topics Covered:

00:01:22 - Reflection on Life and Prioritization

00:02:36 - Fear of Failure and Overcoming Limitations

00:05:09 - Lessons from Sara Blakely

00:10:57 - The importance of prioritizing marketing efforts

00:12:05 - Taking action and making decisions

00:17:25 - Building trust with prospective clients

Key Takeaways:

"When people have a vision of where they want to go, they don't know how. They don't know how they're going to get there, but they do believe it's possible. They have a belief in themselves, like an unwavering belief in themselves." - April Meese

"If I'm feeling stuck thinking that I don't have enough options, I need to just get more knowledge and figure it out. And then if I'm feeling overwhelmed, if I'm feeling anxious, I just need to redefine my priorities and come back to that and then make a decision. And either way, with the decisions, you know what they say. You either get the result that you want or you get the lesson." - April Meese

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What you will learn from this episode:

• The evolution of the PMU industry and the introduction of new techniques
• How scalp micropigmentation can transform your business
• The importance of safety protocols and training

In our latest episode, I sit down with Shauna Magrath, founder of Beauty Ink, Permanent Makeup Artist, Scalp Micropigmentation Artist, speaker, and educator. Shauna is a pioneer in the makeup and beauty industry, known for her scalp micropigmentation. She's even an Emmy-honored makeup and special effects artist. Talk about an industry OG!

During our chat, Shauna takes us on a journey through her 30-year career, sharing how she witnessed the rapid evolution of the PMU industry and introduced groundbreaking techniques. Shauna also emphasizes the importance of safety protocols and the need for comprehensive education in the industry. She spills the beans on her in-depth training program, SMP Essentials, and has some exciting innovations on the horizon of a top-secret project that she can't wait to share with the world.

Join us in this conversation with Shauna as she shares her wisdom, experiences, and valuable tips in the exciting world of PMU & SMP beauty.

Topics Covered:

04:15 - Evolution and advancements in the beauty industry over time

06:37 - Hybrid brow technique in permanent makeup

09:08 - Advancements in pigments and needles

10:51 - The evolution of training

13:10 - Changes in pigments and aftercare

21:03 - Safety Protocols

22:32 - Importance of Fundamental Education

25:14 - Nurturing Clients and Referral Networking

31:57 - Shauna's training methods and techniques

33:56 - Bringing Joy through Helping Others

Key Takeaways:

"Every art form evolves, and the beauty industry is no exception. "Remember, in beauty, one size doesn't fit all! Understanding color theory and proper techniques for cross-contamination prevention are essential to cater to diverse clients. Also, investing in necessary equipment and education for safety is non-negotiable. – Shauna Magrath

"How do you achieve longevity in the beauty industry? Focus on client satisfaction and referrals. Nurturing clients, monitoring their progress, and making them feel valued is the secret behind a successful career in beauty. Also, building referral networks with hairdressers and barbers can boost your client base. – Shauna Magrath

"Bringing joy to others, that's my daily goal! Whether it's opening a door for someone or assisting with a flat tire, every act of kindness counts. And in our industry, we have the chance to bring joy daily, through our artistry and care. – Shauna Magrath

"It makes such an incredible difference to their life and it makes it all worthwhile in the end when you can see somebody completely eliminate all their insecurities and walk out the door feeling like a whole new person." - Shauna Magrath

"I won't stop giving and I won't stop helping and I won't stop enriching the lives of people that I touch every day." - Shauna Magrath

Are you eager to grow your beauty business but feel overwhelmed by all the strategies and systems out there? Check out our FREE 3-day Workshop–Overlooked to Overbooked for a beauty business Waitlist www.aprilmeese.com/clientwaitlist

Beauty Ink Inc - Shauna Magrath's beauty business: Website - https://www.beautyink.ca/

Instagram https://www.instagram.com/beautyink/

SMP Essentials Training Program - Shauna Magrath's interactive online scalp micropigmentation training program: https://beautyink.teachable.com/p/smpessentailsyourkeytosuccessinscalpmicro-pigmentation

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What you will learn from this episode:

• Learn the key to having strategies and systems in your beauty business

• Hear about the need for financial planning and investing outside of your business.

• Gain a better understanding of the importance of self-awareness, effective communication, and the significance of delegating tasks

Our guest, Leann La, a highly experienced permanent makeup artist and beauty boss joins us to discuss the importance of understanding the business side of being an artist and taking risks as an entrepreneur. She is a permanent makeup artist extraordinaire, who has performed over 15,000 procedures and coached over 8,000 artists worldwide.

In this episode, we dive into the key strategies and elements to growing and scaling her successful beauty business. We discussed the risks she took and the lessons learned along the way. You’ll hear about the importance of sound financial planning and investing for entrepreneurs. Truly eye-opening!

Plus, Leann La shares her experience with running a business with family members. From the importance of shared visions, mutual respect, and open communication to self-awareness, this episode is packed with valuable wisdom you won’t want to miss.

Topics Covered:

00:29 - Introduction to Leann La's background and accomplishments

01:35 - Starting a beauty business with family and finding your passion

07:39 - Transitioning from artist to teacher

09:55 - Focusing on how to improve

10:54 - Lessons Learned from the different aspects of running a business.

14:14 - The challenges of scaling a business, finding balance, and delegating

16:35 - Building a team

17:40 - Seeking feedback to improve

20:02 - The importance of taking risks

28:01 - Facing financial challenges and the importance of money management in the beauty industry.

30:30 - Investing, and long-term financial planning for retirement.

31:44 - Exploration of a beauty business exit strategy

32:38 - The challenges and benefits of working with family members

34:54 - Utilizing individual strengths in a partnership

36:07 - Trust and accountability

40:41 - Aligning goals, being supportive, and staying focused on personal vision.

42:44 - Advice to Younger Self

51:10 - Upcoming projects, online education, and mentorship

52:28 - The value of spending time with loved ones.

Key takeaways:

"Anything great is going to take time. I know sometimes we see things on social media and it looks like everyone did it overnight. But it doesn't happen that fast you have to be patient. And as long as you're passionate about what you do." - Leann La

"You might not jump for joy after you take training, it's going to challenge you. It is natural to have doubts, like, "This is harder than I thought", or "I don't know if I can do this". Just keep going because you don't know how your life can change." - April Meese

"No matter how long you've been in the business, you're going to experience so many ups and downs. I've learned so many different things. As far as teaching. I've learned that as a trainer I need to always also be a student, there's no stopping me when it comes to education and training. Sometimes people get into the industry and they think I'm gonna take my first training and that's all I need. But it isn't that way. I find that a lot of the top leaders in the industry are also the ones who are constantly taking classes, constantly educating themselves, and constantly getting mentorship. And I think that's so important. It's kind of like what you do, April. You're a mentor to so many other permanent makeup artists out there. And what you do is so important because sometimes we learn to be artists and we have no clue how to run a business, right? We have no clue how to market our business, have no clue how to even make sure we're doing things legally. It's so important." - Leann La

"As an entrepreneur, I always want to at least know a little bit about marketing, a little bit about the different operations and business side of things, because when I hire somebody to put them in that position, I want to make sure that it's the right person and that they're doing their job. If you don't know at least the basics of things, you may have no clue if what they're doing is helping your business." - Leann La

"Once you learn to get some of that help whether it be hiring somebody or nowadays you can get a lot of help, just not even having to do like hire a full-time person, right? And hire an assistant for a shorter period, just like a virtual assistant and things like that. I feel like that was important because you can't go at 110% forever. You have to know that at some point you're going to crash if you keep doing that to yourself. So one of the things I learned was just really to delegate certain tasks and continue doing the things that I knew I was good at, like building on my strengths and making sure that I got help for the things that I wasn't as good with." - Leann La

"I know sometimes we like to hear all the good stuff like "You're doing great!". But honestly, I think getting honest feedback, whether it be from your students or I sometimes have my employees sit in on my classes so that they can give me feedback. Because sometimes you're teaching and you don't know what you're missing and people learn differently. People learn visual hands-on like there are so many styles of the way people learn and I wanted to make sure that my class incorporated all those different learning styles. So just really important to mostly get that feedback so that you can improve.- Leann La

"There's going to be moments when you're going to have to show up more than your business partner, or he or she's going to have to take on more than you do. And you have to be okay with that. It's not like, Oh, what is he doing? And what am I doing? You're not keeping tabs on each other. I think it's one of those things where you just do because you care about your business, where it is going, and what I need to do to keep the business strong, rather than what my partner is doing." - Leann La

I do feel very blessed that I was able to get through it because I know a lot of businesses couldn't, but it really woke me up. It made me feel like, gosh, if it happens again, can I sustain it, you know?"- Leann La

Fusion Artistry - Website: fusionartistry.com

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What you will learn from this episode:

• Learn how to express your value and overcome price objections (even in a recession)

• Hear about the essential parts of fantastic testimonials and the types/variety of social proof

• Discover the most critical type of social media post you need for more clients

Ever found yourself trapped in the maze of beauty marketing, only to wonder, "How the heck do I get consistent clients knocking on my door?" No more fretting! Episode 149 is coming to your rescue. We're diving deep into the art of creating a consistent demand - because let's face it, in our world, consistency is everything!

In today's episode, April Meese is sharing her insider secrets. We're talking about how to put your value into words that even the most penny-pinching client can't resist, the secret sauce behind those jaw-dropping testimonials, and more. Whether you're a permanent makeup artist, lash artist, skincare specialist, or beauty aficionado, Episode 149 is your passport to crafting a captivating brand and fostering demand that shines. Tune in, as we embark on a journey where beauty meets business brilliance!

Topics Covered:

1:22 - How to be relevant to your prospective client

3:09 - The most important aspect of business

3:30 - Why your work doesn’t equal your worth

5:34 - What to do constantly and consistently in marketing

4:42 - What does your prospective client perceive about you?

9:15 - Overcoming price objections

9:34 - The number one thing to increase demand for your services

12:11 - Addressing a deeper fear or objection with your marketing

14:31 - The essential parts of fantastic social proof

16:02 - Understanding the difference between a website and a funnel

17:45 - The must-have words for every testimonial

19:02 - A “gem” tip for every beauty professional

21:54 - How to get more testimonials

24:32 - #3 way to create consistent demand for your services

25:13 - Misconception about marketing

27:35 - The key way to ensure you do more video content

28:05 - Increase your content creation with AI

Key Takeaways:

"Being relevant means to be able to articulate your value and to articulate your value in not that you are just a nice to have beauty service. They're not coming to you for lashes or brows or whatever the service is, they're coming to you, as I always say, for more time-freedom, they're coming to you for really a lot more confidence." - April Meese

"Your worth is not tied to your work, right? Your work does not equal your worth, but your worth, and how you value yourself will be reflected in your business and your life and all of the things. Like it's So cliche but so true like how you let people treat you, what you charge for your prices, or what you believe that you can get...that is all reflected in your business." - April Meese

"People need reminders and new people are coming into your atmosphere. New people are finding out about your business. New people might be finding you on social media or new people might be looking for a solution. And so because of that, we wanna make sure that we are continually expressing right, constantly and consistently expressing how we solve the problem and meeting the client where they are at."- April Meese

"You need a variety of social proof, not just before and after. You need social proof of other people talking about how you solve their problems. That's the best social proof." - April Meese

"People value other people's opinions and they value when people express those opinions." - April Meese

"One of the ways to get more social proof is to get it on the spot. Don't procrastinate. As they say, the delay is the death of the sale, but the delay can also be the death of your testimonial. So get it right then, but also give them a framework, help them do it." - April Meese

"One of the things I tell my students is, I say to announce when you are going live. When you announce it, you are committed to it. It keeps you accountable." - April Meese

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What you will learn from this episode:

• Hear about how to juggle a variety of aspects and multiple businesses as a beauty entrepreneur.

• Discover the resilience needed for scaling a business and building a team.

• Gain valuable insights for hiring and managing employees specifically for the beauty business.

Beauty business success stories often begin with unexpected twists of fate. In Episode 148, you’ll hear Michelle Sy from Mish Esthetics unconventional beginning. She then takes us through the journey of managing business growth, maximizing employees' productivity, and the qualities to look for in a team member. From hiring strategies to marketing secrets and emotions in entrepreneurship, Michelle's insights are bound to resonate with beauty entrepreneurs at all levels.

This episode is a true tale of unwavering determination and triumph, where Michelle Sy, the visionary force behind Mish Esthetics, carved her path to greatness. Michelle's journey is a testament to the power of perseverance and she shares her roadmap for growth.

Topics Covered:

01:08 - Introduction of Michelle Sy

03:20 - Her unusual beginning

06:25 - The beauty business journey

10:00 - Managing growth

12:00 - Maximizing employees' productivity

13:55 - Set expectations before hiring

15:39 - Look for this most important quality of a team member

17:34 - Letting go of employees

20:53 - Normalizing emotions l

24:35 - Marketing secrets

36:17 - Her upcoming events

40:24 - What brings her joy

45:26- How to get in touch with Michelle

Key Takeaways:

"When you hire an employee and they work for you, they've done their work. They've made your salon money. They've gained clients for you. You didn't lose money hiring them. And if they do decide to leave, you have to think about all the good work that they've done to make your company grow." - Michelle Sy

"Normalize the journey is a journey and that it is a struggle and it's not all roses and that I think it helps for anybody else that is maybe not at the same level of success, but then comparing themselves to say what's wrong with me? And it's not that anything's wrong with you. It's just that there's times where it's going to feel overwhelming and there's times where it's going to feel like, I don't know if I signed up for this, or I don't know if I still want this. There's going to be moments of all the emotions, and it's normal." - April Meese

"I always tell my team to have their clients mention their name. They have to mention your name on the review. So anybody looking at the review will always see your name and when they book online, if they remember your name, they're going to choose you." - Michelle Sy

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What you will learn from this episode:

• Discover the mindset to overcome obstacles and push you towards your goals
• Understand imposter syndrome and how to recover from it when it arises.
• Learn how to stand out from your competition and the biggest lesson for faster success.

Join us as we talk with Tamia Haynes and delve into her wisdom, uncover her secrets to success, and learn from her invaluable insights as a leading beauty business owner. Hear about Tamia's journey from being a payroll manager for Hyundai's corporate office to a revered permanent makeup artist. Her courage to pursue her passion and transition at age 43 into this dynamic industry exemplifies the power of following one's heart.

She sheds light on the importance of research when selecting mentors and trainers, emphasizing the significance of a good fit in this personalized profession. She candidly shares her experiences and challenges, including overcoming imposter syndrome—a common hurdle in any creative pursuit.

Prepare to be inspired by invaluable insights as Tamia Haynes takes us on a fascinating exploration of her life, career, and the business of permanent makeup.

Topics Covered:

01:02 - Tamia Haynes introduction

3:00 - Her career before transitioning into the beauty industry

7: 24 - Things she should've known when starting her business

8:22 - Dealing with impostor syndrome

12:17 -What to do when you have a bad days

13:56 - Overcoming struggles

14:28 - Invest for success

17:30 - The biggest lesson when starting your business

18:50 - How to stand out from your competition

22:00 - The wedding vs marriage analogy

27:08 - Changing the Regulation in PMU

28:31 - Biggest lessons she learned from her struggles

31:50 - Tamia's upcoming events

36:53 - What brings her joy

Key Takeaways:

"You have to be able to talk to yourself through the bad times. And you gotta know that it's okay. To feel a certain way. It doesn't mean that you're losing because you're in tears that day or you're having a struggle. Your struggle is gonna make who you are later because you push through those struggles. Nothing worth having comes easy. The more you work for it, the more you'll see success." - Tamia Haynes

"You might be able to learn a couple of things, but you should please stick with brows, then move the lips. You have to give yourself grace and give yourself time because that way, you won't be mediocre. You'll be good, very, very good at one thing and then get very, very good at another. And just let your work speak for itself." - Tamia Haynes

"Once you find where you fit in and you don't stop looking at what other people are doing, you could be inspired. But at the same time, you got to know that you have your own style and you're always doing things and that is okay. It's not one way or the highway and you will attract what you are in the industry."- Tamia Haynes

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What you will learn from this episode:

• Discover how to create powerful Headlines and Hooks to capture your ideal audience's attention.

• Hear what emotional triggers such as curiosity will pique interest and better engagement from your headlines.

• Know the core components of developing compelling offers that get more booked appointments and client sales.

Have you heard these marketing myths strategies?

Myth #1: Website headlines don't really matter, it's all about the content.

Myth #2: Hooks are just “clickbait” and shouldn’t be used.

Myth #3: Beauty businesses don't need strong headlines and hooks, their service/products speak for themselves.

Now, let me share the truth with you.

But before I do, let me ask you this: Have you ever read a headline and thought to yourself, “I have to know more about this?”

Yes, and the same is true with reading a terrible headline and then you don't bother to read anymore. This is why the ability to craft compelling headlines and hooks is a skill not to be underestimated, especially as a beauty business owner. Your headline acts as the initial handshake, introducing your brand and offer to your potential customers. More than a mere part, it can single-handedly determine the success or failure of your marketing content, material, & campaigns. Moreover, the hook reels the audience in, providing a direct route to their hearts and minds where decision-making happens.

In this episode, I give you specific examples for creating a well-structured headline and hook to grab attention and motivate your audience towards taking the desired actions - be it to click, buy, or simply read along.

Topics Covered:

00:01:05 - Importance of Headline and Hooks,

00:03:41 - Specific Effective Headlines,

00:08:45 - One of the Best Headline Emotions,

00:12:25 - Other Top Elements in Headlines,

00:15:24 - How to Create Effective Headlines & Hooks,

00:19:46 - April’s Favorite & Engaging Examples,

00:22:40 - The Most Critical Elements in Marketing,

00:25:02 - Understanding the Core Components of an Offer,

00:27:27 - Final words,

Key Takeaways:

“The headline and hook of your marketing is what keeps people reading and engaged. Without it, all your efforts are wasted.” - April Meese

“Your headline is the first impression you make on your audience. Make sure it's compelling and curiosity-inducing to keep them interested.” - April Meese

“Two things that most people want in terms of marketing is to avoid pain and find pleasure. Both are leading to your beauty services, but they're going to attract people in different ways.” - April Meese

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What you will learn from this episode:

• Discover the transformative power of video collaborations for increasing the visibility of your beauty business.
• Hear about leveraging your connections for future promotional opportunities and sales.
• Understand how to position yourself as an industry expert with successful video collaborations.

Getting more quality clients is the goal of every beauty business, right? Absolutely, and that starts with brand awareness and exposure. One of the simplest ways to expand your brand's visibility and recognition is through video collaborations. Not to mention, by tapping into another professional's audience, you're also creating an opportunity for cross-promotion and more sales. This strategy increases your potential audience base while ensuring that your content specifically targets those who are likely to be interested. So brilliant!

Additionally, repurposing video content from the collaborations can extend the timeline and reach of this increased exposure. April shares in this episode how repurposing content from collaborations can continually bring new awareness and engagement long after the initial broadcast. Furthermore, she emphasized the ripple effect that video collaborations often have, citing the Law of Reciprocity, and the enhanced brand trust as a bonus of these partnerships.

Topics Covered:

00:01:09 - Introduction to Video Collaborations,

00:03:03 - Finding the Right Collaborators,

00:07:00 - The Secret Benefits of These Partnerships,

00:09:44 - How to Maximize Your Brand Visibility with these Collaborations,

00:14:00 - The Powerful Law of Reciprocity and how it Helps You,

00:16:42 - Knowing The Right Way to Build Business Relationships,

00:19:00 - Additional Benefits You Haven’t Thought About,

00:22:45 - Your First Step to Start Video Collaborations,

Key Takeaways:

“Collaborations are not only good for the soul, but they can also boost your beauty business and attract more clients. When you put video and collaborations together, the results can be powerful.” - April Meese

"You wanna make sure that the person that you're collaborating with is a good fit for your brand and it's somebody that you would actually want to talk to and collaborate with. That's really important. And because that's a reflection of you. Who you bring on. Your platform and who you bring on to interview. Is a reflection of your business as well. So you wanna make sure if there is an alignment with that and your values." - April Meese

"I love video collaborations because I like to learn from people and I like to hear their perspective. And sometimes they say something that, like the journey is hard, which we all know, right? It's challenging and you gotta keep going. But they say it in a way where I'm like, Ooh, yeah, that's really good. Like it just feeds my soul. So when I'm interviewing people, a lot of times, of course I learn something, but I also like to enjoy the conversation." - April Meese

"Don't just collaborate with somebody because you think they have a large following. Because I can't tell you how many times I have collaborated with someone or interviewed someone that has maybe 75,000, a hundred thousand followers, and they have very low engagement. I'm not saying that those followers are bought. They could have been, maybe those followers just aren't engaged anymore. And so, I'd rather have somebody that even has a small audience that has a very engaged audience." - April Meese

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What you will learn from this episode:

• The three pillars of trust and key elements for your brand messaging
• The importance of repeating your core content and expressing your value uniquely
• Essential topics that resonate with your audience and inspire engagement
• Deep-dive into buyer psychology and decision-making process
• Powerful messaging to show empathy and tackling objections

Captivating video content has emerged as a powerful method to engage audiences and drive client appointments and business growth. By understanding your audience, you can use compelling topics and storytelling to create videos that attract and help retain clients. Remember, the messaging is key. It's not just about knowing your value, but expressing it in a way that resonates with your audience.

Unleash the Power of Video Messaging: Join me, April Meese, as I guide beauty professionals on a transformative journey to attract more clients through video content messaging, igniting the three pillars of trust and building client connection for more sales.. So tune in, learn, and get ready to take your beauty business to the next level!

Topics Covered:

[00:00:56] - The Rising Influence of Video Content

[00:04:14] - Building Trust Through Messaging

[00:08:58] - The Power of Repetition and Core Content

[00:10:54] - What Topics to Talk About & Expressing Value

[00:13:00] - Special Messaging Examples & Case Studies

[00:15:46] - Defining Your Brand Message

[00:16:41] - Understanding Buyer Psychology

[00:17:23] - Benefits of Going Live

[00:18:48] - Call to Action: Time to Go Live!

Key Takeaways:

"People buy when trust is high. Trust is three things. One, it's the trust in the service itself. So they believe that the service is the answer to their problem. The second thing is they believe that you are competent, obviously, in the service. And the third is trust in themselves. So for them, it might be that, are they making the right decision?" - April Meese

"When you are doing that many episodes and live videos and so forth, you feel like you've talked about it all, right? But here's the thing. One, new prospective clients are coming across your brand and are just finding out about this solution and are trying to get answers to their problems. And then the other thing is that sometimes you might have said it, but they need to hear it in a new or different way. They need to hear it again." - April Meese

"When people are buying, I always say that they go through this process of, Why this? Why this solution? Why you? Why should I come to you, the service provider? Why now? Why should I get this now? And then the last one, that I rarely talk about unless I'm talking to my students is Why not?" - April Meese

"They need to know that you understand them and their problem, and so you have to talk about that more." - April Meese

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What you will learn from this episode:

• Uncover the pivotal role video marketing plays in getting more clients in your beauty business.
• Forge strong connections and establish trust with your audience through compelling video content.
• Delve into the secrets behind authentic and consistent video content that captivates viewers.

Are you looking for effective low-cost ways to reach more prospective clients? Do you want to establish a strong connection with your audience for more client sales?

Look no further! Video marketing is the solution you need. Creating engaging content through video is one of the fastest ways to build trust with potential clients.

And with video, you can convey your brand's personality and values, and authentically showcase your unique services. Plus, through video marketing, you can reach a wider audience to increase your brand's visibility.

As a small beauty business owner, I know the challenges of creating engaging content that connects with your audience. That's why I am excited for the latest episode of Beauty Marketing Simplified, in which I'm sharing my secrets of building two six-figure businesses with a small social media following. Let's explore how video marketing can help you achieve your goal of building your beauty business with more client appointments and sales!

Topics Covered:

00:01:33 - The different ways to get brand Visibility,

00:07:58 - The most important type of content for building trust

00:10:03 - The benefits of live videos.

00:17:12 - The three pillars of authority attraction

00:15:26 - The tips to building trust with video marketing

00:15:53 - Sharing your unique perspective to increase sales.

00:16:06 - Your business growth challenge

Key Takeaways:

"It's not just any type of attraction. It's an authority attraction." - April Meese

"We're not just getting an audience to get an audience, right? We're not just trying to gather followers. This is not a popularity contest at all." - April Meese

"Reach does not equal revenue." - April Meese

"People want to hear about your solution and your unique perspective and that is what influences buyer behavior." - April Meese

"If they don't trust you and they don't see you as being different, as really having a unique solution to their problem, they're just going to price shop." - April Meese

“You have to build connection and trust before you can convert.” - April Meese

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What you will learn from this episode:

• Discover the vital role brand identity plays in the competitive beauty industry.
• Uncover the secrets to crafting unforgettable experiences for powerful branding.
• Delve into the various ways to generate more income and expand your brand's reach.

Developing an effective brand identity is essential in the beauty industry, as it helps businesses establish a unique presence in the market and create a memorable impression on their ideal target audience. This includes everything from the company's logo, website design, and colors, to the overall personality and values the brand aims to convey. A well-defined and consistent brand identity not only sets a business apart from its competitors but also fosters customer loyalty and long-lasting relationships.

In the podcast, Anastasia Karina talks about her journey as a brand strategist and the importance of creating and maintaining a compelling and cohesive brand identity. Anastasia emphasizes the need to understand the company's mission and statement before embarking on creating the brand identity. She notes the importance of research in choosing the right colors, typography, and shapes, as these elements can strongly influence the consumers' emotions and perceptions of the company. She discusses the significance of maintaining continuity in your brand messaging and values, as well as how to create impactful brand experiences in your business for more income and impact.

Topics covered:

00:00:09 – Introduction of Beauty Boss Anastasia Karina

00:01:09 – What is Brand Identity?

00:06:08 - The Importance of Brand Identity

00:09:09 - Creating a Unique Brand

00:14:59 - Importance of Consistency

00:15:37 - Luxury Experiences

00:17:04 – Ethics in branding

00:20:39 – Analyzing Your Office Environment

00:29:09 - Importance of Thinking Outside the Box

00:35:00 - Tips for Beginners on Brand Identity

00:37:05 - Tips for Established Brands on Brand Identity

00:33:10 – Important Event Planning Tips

00:43:09 - From Events to Branding

00:44:20 - The Importance of Pursuing Happiness

Key takeaways:

“In order to succeed, you need to break through the clutter, grab your ideal customer's attention, and show them that you, your product, your service, yourself can be trusted and you're the one we need.” - Anastasia Karina

“Brand identity is a long-term important mission, an important core for your company to grow. You cannot just do something without research.” - Anastasia Karina

“Create a comfortable area for [clients'] friends. Because we are occupied with a magazine, with a nice candy, with a coffee and we still have a friend around, but at the same time we feel like we're also having a good time. So, this is going to be your selling point.” - Anastasia Karina

"You have to be different. You have to be original and absolutely there's going to be somebody that if you can arrange it for them and you can take that off their plate, like how can you make it an easier yes for your client? How can you make it a no-brainer decision? How can you make your brand stand out from these other brands?" - April Meese

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What you will learn from this episode:

• Explore groundbreaking AI technology apps that are transforming our marketing efforts.
• Understand the necessity of incorporating ethics in AI development and usage.
• Leverage AI to create tailored customer experiences that captivate attention.
• Gain insights into strategic methods for integrating AI throughout your business operations.
• Embrace the AI advancements to sustain a lead in the market.

Do you want to enhance customer engagement and streamline processes in your beauty business?

If so, I have the solution for you. By incorporating the latest AI technology, you can optimize your marketing and increase efficiency with your systems and operating procedures. Revolutionize your beauty business by leveraging cutting-edge AI technology to save time and increase your bottom line.

Topics Covered :

00:00:09 - Introduction to AI in Beauty Business

00:03:11 - Ethics of AI

00:05:01 - Using Chatbots

00:08:00 - Using AI in Marketing for Client Attraction

00:11:22 - Front-end vs Back-end uses of AI

00:14:50 - AI in Social Media Marketing

00:19:25 - Four Pillars of Social Media Marketing

00:22:00 - Importance of AI Education

00:28:59 - Introduction to AI in Business

00:32:11 - Using AI to Create Entertaining Content

00:35:33 - Conclusion and Future of AI

Key takeaways:

"We want to make sure that we are personalizing it and we want to make sure that it is working for us and helping us get clients, not turning clients off." - April Meese

"Imagine if you had your social media done in an hour. It's craziness. And that's what these tools are allowing us to do." -April Meese

Benefits of AI in Social Media Marketing

AI-powered tools have enormous potential when it comes to enhancing social media marketing efforts. These tools can help create and distribute tailored, engaging content efficiently and effectively. Leveraging AI technology in social media marketing can help businesses save time, improve audience targeting, and produce high-quality content that resonates with their target audience. April Meese advises beauty businesses to utilize AI technology to streamline their social media marketing while maintaining core elements such as inspiring, engaging, and educating their audience. She also urges businesses to explore different AI-powered apps and tools that can automate content creation, such as writing, creating memes, simulating voices, or even generating avatars on behalf of the business.

Using Chatbots

AI chatbots are a useful tool for beauty businesses to improve customer interaction and automate responses to clients' inquiries. The chatbots can be programmed to provide informative and personalized replies to prospective and existing customers, which can help increase customer satisfaction rates and foster stronger client relationships. April Meese discusses how beauty industry professionals can benefit from using AI chatbots as a way to save time, create effortless communication, and build trust with customers. Businesses can incorporate chatbots in their customer service process to streamline and enhance the client's journey, providing tailored responses and messaging that cater to individual needs and preferences.

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What you will learn from this episode:

• Discover Scalp Micropigmentation's role in the beauty industry

• Hear how to manage different projects in your business

• Learn about how one beauty industry veteran has scalped his business

Steven Greitzer began his career in Scalp Micropigmentation in 2012. He partnered with one of the world's largest brands and opened their first two locations in Miami and Palm Beach, Florida. He has since become one of the world's leading experts in Scalp Micro-Pigmentation, and he also is sought out for his color theory.

His knowledge of machines and needles is so extensive. He's been a speaker at other conventions and also an emcee overseas. Steven was exposed to different skin types and hairline styles which enabled him to be a very versatile artist. He is not only an Award Winning Scalp Micro-Pigmentation Artist, but also a trainer.

In this interview, Steven discusses the current state of the Scalp Micro-Pigmentation Industry and the issues of improper training. He talks about his concerns about poor work being showcased on social media, as well as, a disconnect between veteran artists and newcomers in the industry. Steven emphasizes the responsibility that comes with being a trainer and the importance of taking this business seriously. He dives into understanding your limitations as an artist and the challenges of scaling multiple aspects of the business to create additional revenue streams. Finally, he touches on the impact that Scalp Micropigmentation can have on people's lives, and how it is important to approach the industry with the right ethics and intentions.

Topics Covered:

01:23 - Steven Greitzer's introduction

03:01 - How he started the evolution of machines and needles

06:20 - Common mistakes in the industry

09:55 - The disconnection between veterans and newcomers in the SMP industry

13:54 - How he evolved as a person to manage different business projects

18:05 - His major lesson learned from the past experiences

19:20 - Challenges affecting the marketplace and the SMP industry

22:51 - Steven's advice to somebody that's just starting

28:09 - How he scaled his business

32:19 - His upcoming events

34:24 - What brings him joy

Key takeaways:

"There's been this disconnect between veterans who've been doing this a long time, and then new people who are stepping in thinking like, "Oh, well, we're doing it the new way, and this way it looks better than what you guys are doing." And when you've thought and we're all like, "Well, we tried all that. We've done it, and it doesn't heal the right way. It does learn that there'll be a big wake-up call in your fourth, fifth year, and even before that." And it comes down to really just poor training. You know, there's a lot of bad training out there." - Steven Greitzer

"Since we live in a social media world, the loudest, biggest, brightest voices get heard. And that's what shows in the marketplace. And people just assume like, "Okay, well this person's got a big following and a bunch of comments and people going, looks great, looks great, looks great, looks great." These people know nothing. And of course, it looks great on Instagram. So there's this really strange disconnect that's happening along with evolution." - Steven Greitzer

"Learning how to teach is like cooking. It's easy to make a plate for your wife or your husband whenever, and know that they'll like it. Or for a group of three or four people, you know. But when you start cooking for 30, 40, 50, or a hundred people, You gotta pull the salt. You can't go so spicy. So you gotta curate something digestible, and palatable to the masses. And understand how some people learn by seeing all the different learning types. You gotta learn that. So training is not easy and it's great for financial change. We can get a good amount and it doesn't take too long. But what other people don't realize is, as you start growing, the more students you have, so the questions that come in and the following. You're responsible for these people's future or a good trainer should be. So is something that really should happen. Naturally and organically." - Steven Greitzer

"You have to take this business very, very seriously. You can't have one foot in, one foot out. And a lot of people use this as a side gig, and that's okay. But you have to be in it for the right reasons. You can't do this to chase money. Because it's not always amazing, and when you're chasing the money, you don't have the ethics to start to sway a little bit." - Steven Greitzer

"Practice, never get a big head and think that you're the best. Cuz even if you are, people are coming up ready to take that spot for you. You can't get complacent. Keep pushing your art, keep pushing your heart, and learn how to market." - Steven Greitzer

"Try to find a mentor. If you can find a mentor and really like, put your pride aside. If you really wanna learn, find somebody who's done what you've done, put your pride in your eye and go and learn. I took a complete side step for my career, put everything down, and was like, you know what? If I really want, if I really, really want this to go in this direction, I need to, like I pulled the plug, stopped, humbled myself, went, and just kept my mouth shut for the better part of six or seven months and just absorb and that took me in a whole other direction." - Steven Greitzer

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What you will learn from this episode:

• Hear about Kim Zen's humble beginnings that gave her determination to succeed.

• Learn about how she dealt with the challenges and moments of uncertainty as a beauty entrepreneur.

• Discover how to develop more self-assurance and resilience.

Kim Zen is a seasoned beauty professional with over 20 years of experience as a brow artist, PMU artist, trainer, and industry leader. She has traveled the world as an international artist and speaker, judging competitions and sharing her expertise with aspiring artists.

She is also a successful entrepreneur, having founded her own PMU Academy and product line. Her passion for the industry and dedication to helping others succeed make her a valuable asset to the beauty industry as a whole.

Kim's journey began when she started working at a plastic surgeon's office as a receptionist right after high school. She was fascinated by the world of aesthetics and was fortunate enough to be taken under the wing of the doctors, who taught her about wound care, skin, and aesthetics. This experience inspired her to become an esthetician, which opened up many doors for her in the field.

For the last eight years, Kim has focused solely on permanent makeup, and it has been an amazing journey.

In this episode, Kim will share her experience with being a pioneer beauty entrepreneur and the constant struggle to overcome obstacles to grow her business as she scales with new beauty ventures. Despite the difficulties, she continues to persevere and grow as a person, citing her past experiences as the foundation for her present-day confidence in tackling new challenges.

Topics Covered:

00:57 - Kim Zen's introduction

02:36 - The 60 seconds backstory of getting started

04:31 - Becoming a beauty entrepreneur

06:06 - Challenges that molded her into the person she is today

08:17 - Her marketing strategy that drove clients into her beauty business

10:19 - The sign that she is ready to take on new challenges

13:05 - Industry mistakes

16:57 - What does it take to be successful?

19:13 - Kim's advice on how to focus and avoid distraction

21:05 - The struggles in finding good team members

24:20 - Things she wishes she had done at the beginning of her career

26:32 - Top characteristics to be fierce

28:09 - Her upcoming events and socials

Key takeaways:

"I know what I was lacking when I got trained and I wanted to give back. And I've always wanted to help others too, just to have a better experience and because I knew what I was missing. So, when I had the opportunity, I dove in. Because I knew I could make it better." - Kim Zen

"My passion is to really help others, because I know I've been there. I wanted to quit because I didn't have the guidance. And so, I think that's why I'm so passionate about what I do. And I wanted to create a space for other artists like me, that were struggling or that wanted guidance." - Kim Zen

"It really takes a lot of dedication and discipline. Because you're going to have those challenges that want to throw you off the path. So you really have to have a strong why, like, what is your ultimate? Why? Your reason. I think motivation only can't take you so far because that disappears along the way, but you really have to have that real discipline and commitment." - Kim Zen

I think you really have to prioritize, and really write down and have a schedule, set to delegate certain hours for this, because I mean, with life and everything, it's so hard to just get distracted. I have to definitely prioritize and write it out and have it all laid out for the week, or I will completely forget and get distracted." - Kim Zen

"You do need to take your time, which people don't want to do. I always say people hire when they're already past, like you're already in the weeds, so to speak. You're already overwhelmed and you're just like, you want somebody just to take it, like take all of this and make it better and you don't have time to teach them. You don't have time to really set them up for success, which makes it challenging because you didn't slowly hire. You tried to just get somebody in there to be a mind reader and do it all." - April Meese

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What you will learn from this episode:

• Know the importance of recognizing and normalizing the difficulties that come with owning a business.

• Find out why sitting with negative emotions and not trying to push them away is valid.

• Learn why building a business when life gets tough requires resilience and how to get through it.

If you're like most entrepreneurs, you have faced personal and professional difficulties while building your business.

I believe that normalizing these challenges can help beauty business owners feel less alone and isolated, which in turn will improve your mental well-being. It is also wise to seek support and resources to overcome challenges and make informed decisions.

Moreover, acknowledging that negative emotions are okay can help you cope with stress, setbacks, and failures in a healthy way.

Here is an episode about building a business when life gets tough. It is indeed challenging, but not impossible. It requires prioritizing your well-being, developing a strong support system, and remaining focused on your goals. With perseverance and determination, you can learn from difficult situations and use them as opportunities for improvement in building a successful business.

Topics Covered:

1:59 - April's backstory

6:05 - Trying to numb the feeling is not the first solution

7:52 - Negative and positive thinking

9:30 - Acknowledging challenges

11:08 - Do this practice

13:59 - A growing business has each level of challenges

14:55 - Forecasting the future

Key takeaways:

"It's not healthy to deny the feelings or try to numb the feelings. Some people will numb it with drugs or alcohol. Some people will numb it with eating. Numb it with shopping, numb it with whatever, like distractions. Instead of just saying this is real. This is part of the experience and I should expect it." - April Meese

"I'm human. I'm gonna feel disappointed, I'm gonna feel sad. And then I'm gonna try to work through it. And so, I know that life is full of changes and all of the cliches, like the lows, help you appreciate the highs." - April Meese

"I could have gone to a negative space where I could have been like, life is never working out for me, things never work out. It should be different. I could do that, right? Or I could just say, this is all part of the experience. No one gets out of this life without some suffering and some challenges, especially when you are growing a business. Because if it was easy, everyone would do it right?" - April Meese

"Walk yourself through those emotions, and feel it and release it and sit with it and do all of the things that you need to do. But also let's just in general, let's just normalize the highs and lows of running a beauty business. It's challenging, even when it's going well. Growing each level has new challenges, right? Life doesn't stay the same." - April Meese

"Life is hard. Business is hard. You can do hard things, you are strong and we're all human. Don't have the thoughts that there's something wrong with you or you need to change in any way. And just know that you are on the right path and give yourself grace and space." - April Meese

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What you will learn from this episode:

• Learn the benefits of storytelling in your marketing
• Discover how to deliver your stories in many ways
• Hear about the things you should be focusing on for more client engagement

In today's episode, we're joined by Ashley Gonzalez of Beautylicious as we dive into the power of using stories in your marketing as a beauty business owner. Whether you're a beauty business owner, a skincare specialist, a microblader, a lash, or a permanent makeup artist, storytelling can be a powerful tool to connect with your audience, build brand loyalty, and ultimately drive sales. We'll share some tips and examples of how you can use stories to differentiate yourself in a crowded market and create a lasting impression on your customers. We will also talk about April's signature Story Funnel Framework to convert viewers into buyers.

So, grab your notebook, and let's get started!

Topics covered:

1:08 - The evolution of Instagram

2:05 - Why stories are important

3:10 - Can you tell the same story over and over?

8:50 - Getting clients to know you

10:04 - What people hear when you tell your story

12:44 - The thought reversal story type

14:17 - Letting your audience know about your process

16:13 - The most powerful types of stories

20:30 - Marketing to sophisticated buyers

24:11 - Different styles in the Story Framework Funnel

31:20 - Ways of telling stories without showing your face on camera

38:29 - Walk the clients through your service by storytelling

42:41 - What every story must have

51:09 - Marketing as an introvert

Key takeaways:

"People remember when you tell a story. And when you are telling stories, their guard is down. They don't feel like they're being sold to, it's more of "Here's the customer journey", "Here's what you need to know," - April Meese

"Don't get tired of telling people about the transformation that you offer because the specific way that you say it, this one time might be the exact verbiage." - Ashley Gonzalez

"You can get a client solely by word of mouth but that's going to be such a slow growth. If you can get comfortable with telling your story online, it doesn't have to be live, it has so many ways to leverage social media and tell your story and talk about the transformation you received and how you can give that to others. You never know what side of yourself they needed to see before they realize "Oh she's the one that I want to go to" - Ashley Gonzalez

"When you tell your story, not only does it go past the conscious mind goes into the subconscious where people do not want to feel they're being sold to, they're listening they're engaging to your story, but people hear their story in your story. So they relate to it. - April Meese

"If you can find a way to touch people's issues or problems and then package it in a way showing that you have that solution, in a way they didn't realize they had a problem, you will have a forever client." - Ashley Gonzalez

"The stories are the proof. Because anytime you say it, you have to prove that what you say is real. We are in the trust business. Maybe they've been following you for a long time, but for some reason, they're sitting on the fence that's keeping them from buying. There is a story that needs to be told there, to get them off the fence to take action."- April Meese

"When you simplify it, it's doable. You have the clarity of this is what I need to do, you have the confidence to do it, and then you have the plan to get the content done."- April Meese

"You don't need to be a great storyteller. But you need to know the right stories at the right time. You need to know what somebody needs to hear, like what is going to keep them engaged and what is going to motivate them to book or buy. Once you have these core stories, they are your go-to (marketing)."- April Meese

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What you will learn in this episode:

• Evaluate your beauty business progress and identify where a better strategy might be needed for reaching your goals faster.

• Discover the importance of knowing your marketing "weak spots" and what area to focus on, so that you can scale your beauty business.

• Hear April Meese simplifly how to get more clients and reduce any overwhelm when it comes to prospective customer attraction.

Many beauty professionals and business owners share one common struggle. The constant complaint is that so many are overwhelmed with social media and marketing.

They’ve been taught that if they had great service skills and did good work the clients would just naturally flow in without any marketing needed. When they soon realize that marketing needs to be their MAIN job it leads to feelings of being overextended and burnt out each day.

The truth is, marketing doesn't have to make you feel overwhelmed or exhausted. The true definition of marketing is simply sharing your services (i.e. solution) with your ideal prospective customers looking to solve a problem and giving them the option to buy.

In this episode, we simplify the different marketing stages and client attraction steps, so that you can effectively evaluate what areas are lacking and where to focus your energy.

We'll identify areas of weakness and opportunities for improvement leading to more new clients and other successful outcomes.

Here is an episode to break down the marketing strategy for improving your beauty business.

Topics covered:

02:22 - Reviewing your marketing plan

03:33 - Tips for working quickly

06:35 - Understanding real lead generation

07:27 - Mastering audience attraction

07:57 - Analyzing the growth of your business

9:30 - How can you increase visibility

11:34 - Not all followers are buyers

12:10 - Building trust to convert prospective clients

14:42 - Thinking about what clients need and why

16:57 - Getting personal to serve the client better

19:13 - How to get more client sales

22:02 - Understanding the difference between urgency and scarcity

23:20 - The essential task to increase revenue each quarter

26:21 - Be creative in choosing a referral partner

27:46 - Five (5) critical questions you need to ask to grow

Key takeaways:

"Lead generation is not just about growing a following, it is not about how many followers I have, it is not about vanity numbers. Lead generation is how many people do I have their name and phone number or name and an email, so you could follow up or continue to nurture the relationship." - April Meese

"People need multiple touches with you and your brand. They need multiple times to hear about you, to see that you know what you are talking about, to build trust with you, and to build connections with you. To know the answer why they should come to you." - April Meese

"What is your unique selling point? What do you do better than anyone else? Different is better than better. If you do not know how you can uniquely solve their problem, or why they should choose you over the competitor, they would not know. And not only do you need to know, but you also need to talk about it." - April Meese

"Attract Beauty Clients in Less time with AI!" Masterclass Click the link to save a seat for the FREE Masterclass :

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What you will learn from this episode:

• Hear about Taylor Perry's SMP journey, the challenges, and lessons learned with growing a 7-figure business.
• Overcoming misconceptions and complications with a service in a newer industry like scalp micropigmentation.
• Take away valuable insights into how he reframes negative situations and pushes forward for continual next-level growth.

Welcome to a new episode of our Beauty Marketing Simplified podcast, where we delve into the topic of reframing failure and developing a success mindset with scalp-micropigmentation artist and beauty business owner, Taylor Perry.

For many people, failure is often seen as a negative experience that they want to avoid at all costs. However, changing our perspective on handling different challenges and how we think about failure can lead to real exponential growth. In this episode, Taylor Perry discusses his journey with breaking into a new industry, the common misconceptions, and his experience with building a 7 figure business. He talks about the practical strategies for cultivating a successful mindset to navigate the ups and downs of a business. He shares how he has learned to embrace criticism and adopted the mindset shift of believing "everything is working for me" to scale his business to new levels. So, whether you're facing problems in your personal or professional life, this episode will provide you with valuable insights for coping with setbacks, reframing failure, and turning difficult situations around.

Topics covered:

01:13 - Taylor Perry's introduction

02:30 - How he began his professional career

08:22 - Overcoming misconception in Scalp Micropigmentation

14:33- Common complications

17:21 - His choice of tools

20:28 - Knowing how to respect ethnic diversity requests

21:25 - A painful lesson learned

26:30 - Leading with never-been-done-before breakthroughs

28:06 - The changes he wants to see in the industry

31:21 - Advice for his younger self

32:13 - His thoughts about his failures

33:24 - Challenges of growing a brand versus growing a team

37:55 - If you are just starting your business

44:04 - Taylor's upcoming events, announcements, and where to find him

Key takeaways:

"People bashing me, people hating on me, other artists that were here before me, that would really hurt me. Because I wished good for everybody. But, I slowly learned "No it's because I'm successful. If you guys are not doing that, then I'm not making enough noise". So, ultimately learning that was actually a good sign that I am being successful and I'm getting up the ladder." - Taylor Perry

"Understand the cultural differences. You have a "brow daddy" style brow that is saturated, very dark hard lines, and then you have people who like softer natural-looking stuff and always talk trash about that style. But it's just a cultural difference. And there are so many people who love that style and don't like the other lighter style." - Taylor Perry

"The more I market to people who have no clue this even exists, the better for all of us. Somebody needs to do this. It doesn't matter who does them, as long as somebody does them, it's gonna make people aware of what I provide. The more people who market, the more people who (we) make aware that we exist, the better for all of us." - Taylor Perry

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What you will learn from this episode:

• Discover the secret to a long-lasting business partnership
• Know how to handle personality differences and how to use them as an asset in growing your business
• Tips for finding your perfect business partner that aligns with your work ethic, vision, and goal.

In this episode, we'll be exploring the power of partnerships in your beauty business. We'll also be discussing the benefits and potential pitfalls of each. As an entrepreneur, you might be tempted to go it alone, but there are countless benefits to collaborating with others. From tapping into new markets to sharing resources and expertise, partnerships can take your business to the next level. We'll be hearing from some experts in the field, Maddy Jean and Takia, who have successfully navigated a beauty business partnership. They will be sharing their insights and strategies for success.

We will also hear about their journey in teaching and product creation to expand their business. Oftentimes, it takes a team effort to bring an idea to life and to make it prosperous.

Topics covered:

01:15 - Introduction of beauty bosses Maddy Jean and Takia

5:38 - The power of belief

9:38 - How the partnership began

15:47 - How to assign roles in partnership

21:30 - Tips that led them to an early success

26:09 - Discovery of their signature service and product

30:44 - How they posted challenging content and avoid being flagged on social media

32:15- Handle each other's differences

35:55 - Advice from Tikkia

38:38 - What Maddy wishes she knew sooner

46:52 - Upcoming projects

49:34 - What brings them joy

Key takeaways:

"In a partnership, it is a good idea to find each other's strength and play its role. And sometimes we cross paths like if the other is overwhelmed we can jump and say "Hey what do you need me to help with? How can I assist you?" and vice versa. And that's how we stay focused, and we stay aligned and we stay on the same page. You don't have to know everything but at least you got to know how, in case of absence we have an idea what to do." - Takia

"Our vision is always aligned. Even if we have different visions, we will talk about it. In that way, we stay aligned because we need each other's full force." - Maddy Jean

"I wasn't scared of what people thought of me. I was putting my work out there even though it was not what I thought was great. And I knew in order for me to make money I had to put my face out there, I had to get out there." - Maddy Jean

"So many of us when we're taking our new journey and we try new things in life and the fear that sets in. If you can accept the fact that fear is okay to have but be able to overcome it, you can do anything." - Takia

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What you will learn from this episode:

• Discover the importance of community support when growing a beauty business
• Hear about how collaborations can propel your business further, faster
• Discover strategies for overcoming your anxiety and concentrating solely on your objective

In this episode, we have the pleasure of speaking with beauty boss Mo Hamil about the crucial role of community support and collaboration when growing a successful beauty business.

In the beauty industry, it's not just about selling products or services, but about fostering relationships with your customers, other businesses, and influencers. Collaborating with other entrepreneurs and industry professionals can bring a wealth of benefits, including increased exposure, access to new customers, and valuable insights and expertise. Additionally, community support can be a significant source of inspiration, motivation, and encouragement, especially during challenging times.

Mo's story is one of resilience, determination, inspiration, and the power of the human spirit. She overcame tremendous obstacles to rebuild her beauty business after a natural disaster and launched a completely new beauty business venture, LashBash. Mo's journey is a reminder that even when things seem impossible, there is always a way forward.

We'll hear about Mrs. Hamil's experiences, and the lessons she's learned along the way. So, let's jump in, as we delve into the importance of community and collaboration in the beauty business world.

Topics Covered:

01:10 - Introduction of Beauty Boss Mo Hamil

04:24 - Mo's reluctance to begin new projects

6:10 - The significance of support

7:10 - What LashBash is all about

8:20 - Collabs to expand

12:50 - Upcoming events

15:26 - Challenges on the beauty business journey

18:00 - Being seen to boost your integrity

20:40 - What to do when you feel stuck

24:43 - Social media changes and advice

28:15 - The right connections to grow your business

Key takeaways:

"It takes you to the next level when you have those like-minded people with you. We get stuck in one room, we had nobody to communicate with, nobody to troubleshoot business with, to troubleshoot retention, nothing like that. So, you kinda feel stuck for a while because you don't have this relationship with those outside influences to be like "Dude it's okay.", "You got this!", "Try this." - Mo Hamil

"So many beauty businesses, like they have the skills, they have the customer service, they know it, but they're just afraid of showing up and you can't be the best kept secret. People need to see you to trust you to connect with you. It has to be your point of view, your perspective, your education." - April Meese

"Don't be afraid to put yourself out there. Reach out. With that simple message of "Hey girl! I've seen you and you're killing it! or "Hey! Welcome to the journey!". We should be all lifting each other up. They're just people. They're just like you and I. So the only way to get further is to put yourself out there." - Mo Hamil

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What you will learn from this episode:

• Uncover the truth of how "going viral" affects your business
• Discover social media content that gets attention
• Hear about the difficult challenges of growing and scaling a beauty business.

In this episode, we'll be discussing the phenomenon of a beauty business "going viral" on social media, what that means, and how it really affects your business.

With the rise of social media platforms like Instagram, Facebook, and TikTok, beauty businesses have the potential to reach a wider audience than ever before. But what does it take to create content that resonates with viewers and inspires them to book appointments with your business?

Our special guest beauty business owner, Lisa Doll, will share her experiences of creating compelling content to build a strong online presence and how to leverage that momentum to attract more clients.

We'll also be diving into the hard lessons she learned when growing a successful beauty business.

Topics covered:

01:09 - Introduction of Beauty Boss Lisa Doll

02:30 - Lisa's journey to permanent makeup

05:09 - Her first viral video on social media

6:00 - The awareness needed to get customers

9:50 - The stages of your business determine the goal

10:31 - The story of her second video that got a lot of views

17:52 - Tips from Lisa Doll on getting attention

21:05 - Lesson learned from the past disappointments

30:10 - Unseen impact of a business name

32:25 - Managing a team

41:42 - Setting boundaries for your employees

45:35 - Being comfortable with disappointments

Key takeaways:

"So many people don't make themselves known (on social media). (it might seem like prospective clients) don't like, they don't engage. But they're actually very engaged [They're aware of your posts]. Whether they liked it or not, or made any comments or sent any hearts, it doesn't matter. They saw it, they enjoyed it. Now we have something to talk about and connect over to kinda further build that relationship." - Lisa Doll

"My goals are very inflated. I'm very ambitious. So my goals even years ago were to get on stage, speak, industry leader, etc. So, me going viral, me getting lots of views, and me having a certain amount of followers may not give me so much extra money on hand, but it does impress "gatekeepers". Who then establishes my value based on those metrics that then give other opportunities, which then allow me to maybe expand my income or awareness." - Lisa Doll

"People want to find things to connect with you. They need to feel that they have a common ground with you or something in common. So that they can begin to like and trust you and start to see you as somebody that can work on them and feel like you have that connection." - April Meese

"People want to come up with great names that are clever but the audience doesn't know what it is. And if they don't know what you clearly do for them and how it benefits, they're gonna walk right past you." - April Meese

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What you will learn from this episode:

• Hear about how specializing creates a standout beauty business
• Learn how to resist distractions and the "shiny object syndrome"
• Evaluate when it is time to take on a new project for the next level of growth

As you know, having a standout beauty business requires more effort than simply opening up a shop. To ensure your services stand out in the beauty industry, you'll need to simplify, focus, and master certain aspects of the business.

Simplifying your beauty business starts with removing distractions and focusing on your core specialty service. By doing this, you can focus on what you do best and put more energy into providing a better experience for your customers. You become the go-to expert in that field and this will help you stand out from the competition to build a loyal customer base.

Focus is key to being the best and becoming a leader in your industry. It can be challenging to resist distractions. Here is an episode on how you can Increase your sales by being the specialist with Jena Cash, founder of the first eco-friendly lash brand.

Topics Covered:

01:20 - Introduction of Beauty Boss Jena Cash

5:46- Maximizing time during the slow season

07:17 - April's turning point in owning a business

8:49 - Jena's biggest struggles when starting her business

11:07 - The importance of mastering the foundation

13:39 - Selling reputation versus selling just a service

16:38 - Jena's specialty

20:45 - One of the main traits of successful people

23:30 - Managing employees

27:03 - Resisting distractions of "shiny object syndrome"

34:01 - Know when is it time for the next level of growth for your business

41:25 - The easiest lightest path to success is to simplify things

45:50 - Final words of wisdom from Jena

Key Takeaways:

"I prefer to sell my reputation because if you're able to build a foundation you can sell your reputation. Other people will build your business for you and I think that's the biggest secret that was never thought of." - Jena Cash

"What do people want? What do people like? What do I keep hearing that they like? So often that we don't ask enough questions because lots of beauty professionals are asking "What do I need to do? What do I need to say?" Instead of focusing on the client, what they want and what they are saying." - April Meese

"Stop adding things to your plate if it doesn't benefit you in the end. Offer one (service). And then guess what happens? You're known for this, you're the IT girl that offers this particular thing, and everybody knows about you." - Jena Cash

"Another benefit of being a specialist or being known for something is you're able to charge more because you're the best. You're known for that, so you can charge more for that." - Jena Cash

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What you will learn from this episode:

• Discover different ways of how to raise profits by increasing client retention
• Hear how the overall customer journey and their experience can affect your client's lifetime value
• Find out different ways to enhance your services without improving your skills.

Client retention is essential for the success of any beauty business. It is far more cost-effective to retain customers than to acquire new ones. The key to client retention is providing an amazing service experience.

Creating a great customer experience is essential to keeping customers coming back. This experience should start from the very first interaction and continue throughout the customer journey. This means providing a personalized and engaging experience that resonates with the customer.

It is also important to build a relationship with the customer for the overall lifetime value.

In this episode, let us give them the best customer experience and surely they will come back to us, with a friend!

Topics Covered:

1:42 - Financial statistics on how retention rates affect income

3:41 - How customer journey affects your beauty business

5:54 - Being aware of customer's concerns

7:40 - My favorite tip to help your clients

8:56 - The best first impression

12:50 - Engaging the sense

16:12 - What is your business atmosphere like

17:37 - Setting clear expectations with your client

20:33 - My personal story with a beauty experience

22:44 - How little extra goes a long way

27:27 - Personal notes to your client

Key takeaways:

"One of the great things to really foster a bond is to help people feel seen, heard, and known." - April Meese

"The little things make the difference between good or great, and overall your experience how they feel when they're leaving." - April Meese

"Listening to the client and taking personal notes on what they say to you makes them feel known." - April Meese

"Make sure they are scheduled. And when you are calling them and reminding them of their appointment we have to be proactive in our business. This is our business. Don't expect the client to always remember, don't expect them to do the work. We want to make sure we're taking care of them and because an existing client there's a little special for them." - April Meese

"When you think about the overall customer experience, think about educating your client, think about the environment, think about everything that is around them, making it easy, and do follow-ups. Think about your customer journey before marketing, but also your overall customer experience when they are with you." - April Meese

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What you will learn from this episode: * Hear Carla Ricciardone's experience-based wisdom of building a beauty business from the beginning to a million dollar business.

• Discover the mindset and the focus that is required to grow into a recognized industry leader.

• How to access your best use of time, and speak up for yourself.

Growing a business is not an easy job. There are plenty of obstacles, heartbreaks, and confusions, and even questioning yourself if you can even reach that goal. This special episode of our show provides invaluable insight for those who are on their journey of building a beauty business. From the wisdom of Carla Ricciardone, based on her life experiences, you will learn how to gain confidence and credibility. You will also hear about the focused mindset required and how it can be applied to your business. Here's an episode about what it is like to grow your business with Carla Ricciardone, owner of Sculpted Studios. Topics Covered: 1:14 - Carla Ricciardone's list of accomplishments 3:30 - Diving into the fundamentals of skills 7:00 - How Carla first started permanent make up 13:14 - Advanced training and the mindset to grow 15:43- Focusing your energy on one niche 17:43 - Looking at your overhead and financial numbers 20:18 - Staying authentic and honest in your marketing 26:35 - Be inquisitive and learn the deeper why 30:14 - Understanding the tools available 32:45- Make sure to get an experienced educator 34:24 - Her biggest teaching moment 40:03 - Failure is inevitable 41:20 - Know where your business is going to plan your exit strategy 43:00 - What's coming up for Carla 48:10 - How "A rising tide raises all ships" applied to her business 52:37 - Let's hear some good advice from Carla Key takeaways: "There is education out there and much more accessible than it used to be, so get that education and never think you're above it. It's not that it's beneath you, but it gives you a better chance." - Carla Ricciardone "The strength comes from believing in your craft and believing in your skill set. You've got to take that training and that class to get you to the point where you feel like you can really dig in and learn a little bit for yourself. Learning is still a thing, so is research." - Carla Ricciardone "Failure is inevitable, but you can find some beauty in there too and take advantage of that. Know that no one's business journey is perfect." - Carla Ricciardone

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What you will learn from this episode:

• Discover the 3 key questions in choosing the program, mentor, or coach
• Learn how to get clarity for what will give you the best results
• Hear about the secret of how you can achieve your goal faster with less stress, less time, and less money

If there's a faster way to success, who wouldn't want it?

When it comes to taking a big step in your professional or personal life, finding the right program, coach, or mentor can be intimidating. It’s hard to know who to trust, and you want to be sure that you’re investing your time and money wisely.

Fortunately, there are a few key tips to help you identify the right program, coach, or mentor to help you reach your goals.

Choosing the right program, coach, or mentor is an important step to take when you’re looking to make a change.

This episode will help you find the perfect coach or program for you so you can make the changes you’ve been dreaming of in your beauty business and life.

Topics Covered:

1:12 - The secret to success

2:40 - Misconception of success

3:20 - Understanding what you are looking for in a coach or program

6:57 - What helps you make a decision

9:17 - How does your lifestyle play a part in choosing a mentor?

14:37 - Do you know who you are learning from & getting advice from?

15:45 - Here's my hard lesson learned

22:00 - How to avoid mistakes/disasters

24:34 - Elevate Your Beauty Business

Key Takeaways:

"The most successful people get support from other like-minded business people that have been through it before them. We all have blind spots. Nobody has it all figured out." - April Meese

"It is important to have a game plan, it is important to have support especially when you are facing things which you have never faced before." - April Meese

"Knowledge is something you can get from a book or when somebody verbally teaches you. Knowing is when you actually experience it." - April Meese

Special Links: www.aprilmeese.com/reviews

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What you will learn from this episode:

• Learn the areas of disappointment in running a beauty business
• Discover how to handle difficult situations
• The duality mindset for success

As beauty business owners things can feel out of our control, but we can only control how we respond to circumstances.

Having healthy thoughts is required to keep going to reach your goals. But how to do that is often unknown.

To start with, it is helpful to believe that everyone is doing their best and has good intentions. Then, you can have compassion for yourself and others. But take responsibility for your future self!!

Here is an episode for you in Dealing with Disappointment & Frustration.

Topics Covered:

1:40 – Business circumstances that lead to disappointment

3:11 - When other people let you down

4:50 - Self Disappointment challenges

7:17 - Stacking the thoughts and feelings of the letdown

9:30 – Two stories of the mindset of a bad situation

11:44 – “You cannot be sensitive and successful” - T.D. Jakes

17:36 – People love to advocate for their limitations

19:17 – Announcement of upcoming program

20:07 – Join our Free Workshop "Fully Booked Beauty Business" www.aprilmeese.com/booked

Key Takeaways:

"Do not advocate for your limitations, do not argue for your circumstances and what they might be, look for ways that you can work around it, look for ways that you can have more empowering thoughts and feelings." - April Meese

"Business can be hard and it can be challenging, but the duality is it's also worth it, it is worth the effort." - April Meese

"Disappointment is real, and those feelings are valid and normal. You're going to feel all the feelings, and have all the thoughts. But then you have to say to yourself. What thoughts are going to help me more? I can't keep having these negative thoughts." - April Meese

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What you will learn:

• What to do when things don't go as planned
• Ways to get motivated and boost your confidence
• Discover a better thought process for reaching your goals

As the new year rolls around, it's time to set big goals for your beauty business. Many make new year's resolutions and break them in the same month, but having the right mindset is the first step in achieving success in any endeavor.

As you know, to reach your goals for your beauty business in 2023, it's essential to have an optimistic outlook and maintain a proactive attitude.

However, it's common to get stuck in self-doubt, indecision, overthinking, fear, and other self-sabotaging thoughts. It is crucial to stay focused on your desired objectives and have the plan to help you achieve them. Dedication and consistent effort will bring about many opportunities for new levels of growth in your business, along with having the right mindset for success!

This episode allows you to manage your beliefs and actions in the coming year!

Topics covered:

4:44 - The truth of building a business

08:52- The essential thing to know about a PLAN

15:05 - Managing the "What if" thoughts

18:40 - Acknowledging what went right in 2022

19:35- Losses and lessons from the past year

22:34 - The critical question you must ask yourself to make space for new actions

24:20 - These stories or repetitive thoughts are holding you back

27:27 - How to get into action for more extraordinary results

34:58 - Repeat these phrases every day

37:40 - Create the strategy

Key Takeaways:

"Ironically, we waste time trying to figure out what the right thing is, and we really are never going to absolutely know what the right thing is until you just do it." - April Meese

"Failure is part of a deal, anybody that is successful has had lots of failures, and they learned to manage failures." - April Meese

"People show up in a different way when they are invested more. If a client is paying more, they're gonna show up differently, and they're really going to take care of their lashes or their brows or the aftercare. They're showing in a different level because they are invested at a different level." - April Meese

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Emotional Freedom Technique (EFT) is an alternative treatment for emotional distress and sometimes even physical pain. It's also referred to as tapping or psychological acupressure, according toHealthline.com

Gary Craig, the developer of EFT concluded that a disruption in energy is the cause of all negative emotions and pain.

I wanted to offer this as a way to let go of 2022 and any negative energy with it. Let's start 2023 with fresh energy, full of excitement and positivity! The new year is another chance to grow and make our goals and dreams come true. 

Here is an episode to help you release 2022 and be inspired and motivated this year of 2023.

What you will learn:

• Learn how to perform the Emotional Freedom Technique (EFT)
• Releasing negative energy
• Renew your energy for this 2023

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What you will learn from this episode:

• Assess where you are in your business.
• Learn how to sort and prioritize essential aspects of your business.
• Discover ways to maximize your profit this 2023.

2022 is almost over. Where did the year go?

Some businesses had massive highs, others had significant lows, and some fell in the middle. 

With the growing competition, it can take time to handle the pressure of unlimited strategies. Are you ready for the next level in your business this 2023?

Also, there is always time to equip yourself and seek support through mentorship. Finally, remember that success starts from within, so feed your mind and soul with the right things to focus on the goals!

This episode might help you get mentally ready for the new year.

Topics Covered:

02:46 - Lessons from The Hunger Game movie

06:05 - A key to Master

07:37 - The true meaning of Enthusiasm

09:54 - Another element to master

15:48 - Something we should all master

19:40 - Systems and strategies to create

21:40 - Focusing on the long-term goal

22:30 - Invest in yourself

Key Takeaways:

"Fear does not work as long as there is hope." - From the movie Hunger Games President Snow

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Various past circumstances shape our present beliefs. Self-doubt can occur when we feel like we don't measure up. It is essential for business owners to figure out why we have these deeper beliefs so we can overcome them. Past trauma can trigger these emotions and cause us to lose faith in ourselves and struggle in our business. But there is no better way to step out of your comfort zone than to take the time for self-reflection and change them.

This episode is much more personal than most of our past episodes, as I share my struggles and how I emerged from them over the years. [Trigger warning: mentions of abuse and eating disorders]

Topics covered:

00:40 - Reason behind the topic for this episode

01:40 - Addressing the "perfection myth" caused by social media

02:06 - How personal issues can affect our business

02:37 - Stepping out of your comfort zones

03:08 - Why inner healing is critical

04:00 - Suffering is universal

04:45 - April's traumatic experience (Trigger Warning)

06:06 - How April recovered and overcame the trauma

08:01 - Stages of acceptance

08:48 - Takeaways

What you will learn:

• How each of us has our moments of self-doubt and our self-worthiness is questioned

• Nothing (and no one) is perfect.

• Understand the connection between your past emotional experiences and your current actions in your business

• Addressing own trauma is challenging but doable one step at a time

Key Takeaways:

"I think everything that happens in our lives leads to how we show up in our business. One famous quote says, "How you're showing up in your business is a direct reflection of you." And I always ask my students to ask themselves, "Who am I being in my business right now that has led me to have the business that I have?"

"When we ask those hard questions, it can be uncomfortable, and we have to, as business owners, get outside of our comfort zones. And I will tell you that sharing what I'm going to share in this episode is extremely challenging for me. It's definitely outside of my comfort zone. But I thought it is important because, again nothing is perfect, but there are lessons in it."

"I also believe that when you do a vulnerable share, you should share from a scar, not from an open wound. Meaning, you should be healed and past it. If you're still going through it, it might be hard to talk about it."

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What you will learn from this episode:

• Learn how to deal with self-doubt and feeling stuck when trying to grow a beauty business.

I've said a thousand times, and I will say a thousand times more, that "Owning and operating a beauty business is a self-growth process. The business works on you as much as you work on the business.

There can be many distractions along the way, whether it is personal or career-related, which slows our progress. This lack of focus and decline in productivity then affects our mindset. So it is essential to understand the warning signs of stagnation will help you know when it's time to take action to keep moving forward.

As we all know, the right mindset can take you where you want to be, so you must keep a positive attitude to continue to follow your vision.

I'm sharing how I used this downtime to pause, reflect, and rewire my thoughts, and I'm relaying the strategies to help you get back to achieving your goals.

Topics Covered:

03:34 - How to handle personal growth and the challenges that come with it

04:17 - The reasons for feeling stuck or stagnant and their implications

04:49 - Questions and steps that can help you to move forward and get clarity

09:05 - Three main compositions of success

10:08 - Being like the captain of a ship

12:00 - Importance of working energy and faith

Key Takeaways:

"Feeling defeated will cause you to doubt yourself. Your belief in yourself will decrease." - April Meese

"Every time you reach a goal, there's always that next goal to look forward to. Success is pursuing a worthy ideal and a worthy goal." - April Meese

"There are three parts if we are to break success down: have the knowledge, have a plan, and have to put in the work. - April Meese

"We become what we focus on." - April Meese

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What you will learn from this episode:

• Know the industry myths that can affect your beauty business mindset and derail your focus.
• Hear about the difference between passive and leveraged income and what's required for success.
• Learn about the levels of market sophistication so that you can improve your messaging to stay relevant and attract more ideal clients.

Every business will have struggles, and there's no such thing as always success without failures. So even though we think things are perfect for others from what we see on social media, there's more to the story behind the scenes for growing a beauty business. We can shed light on the truth when we expose these industry lies and myths and move forward with a positive mindset. This allows you to focus on your goals and enjoy the journey!

Here's an episode for you to know: The Industry Lies.

Topics Covered:

01:15 - Filtering reality

04:36 - The beauty business industry has a lower start-up barrier

09:41 - How these lies affect our thoughts, beliefs, and actions

10:48 - Comparisonitis Disease

13:07 - Understanding what's required for success

15:58 - Why you need to be constantly promoting your brand

17:17 - What is Leverage Income

21:30 - The different levels of support for growth

25:38 - Hiring help or contractors

27:01 - Get connected to a community of support

Key Takeaways:

"The real problem with these myths, industry lies, is that as beauty professionals, it makes us feel like we are behind." - April Meese

"The Passive Income lie promotes this idea that you don't have to work. It's the same thing as easy and fast." - April Meese

"If you feel like you're struggling in any way with your beauty business right now, it's normal. There are highs and lows. I've been there....Yes, I've had lots of success, but I'm still growing, and I'm still learning. And that is going to be messy and challenging, and that is the journey." - April Meese

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What you will learn from this episode:

• Discover the top 4 mistakes to avoid when starting your own lash product line
• Learn the behind-the-scenes secrets that most beauty professionals are naive to and don't know about when buying products
• Hear about the importance of product knowledge in operating your beauty business

When running a beauty business, there are ways to scale your income and leverage your time. One of the best ways to increase your income and brand prestige is with your own product line. As with any business endeavor, you can learn the hard way from your mistakes or succeed faster when you learn from others.

In this episode, Michelle Rath, CEO of Sinful Lashes, will share her knowledge and experiences to reveal the top mistakes to avoid when creating your retail product line. Michelle founded Sinful Lashes after a successful career as a Hollywood Stylist in the entertainment industry. In 2011 she wanted a change and took an eyelash extension course, and the love affair was born. Today, she is recognized as a leader in the lash industry and travels the world as a trainer, speaker, and judge. She was humbled to be included in the published books Secrets to Success, Lash Industry Influencers, and Lash Masters Volume 3.

Based in Los Angeles, CA, she is an entrepreneur who now owns a 2,000 sq ft Lash Academy, Retail Store, and e-Commerce business that ships globally with a dedicated staff and a group of talented, certified trainers. Sinful Lashes Academy has trained over 5,000 students in the art of eyelash extension application and lash lift, and brow lamination. In addition, she researched, developed, and now manufactures a luxury line of lash extension supplies that is probably the most affordable in the industry.

Michelle is also the owner/producer of The Hollywood Lash Conference, which boasts a star-studded lineup of Lash Masters and Educators from around the world. Recently she has added a second conference to her schedule, The Lash Pro Expo in Honolulu, Hawaii.

It is her desire and commitment to help other lash artists live the life of their dreams. With her guidance and advice, you'll have the right pathway to achieving your product line goals.

Topics Covered:

01:11 - Michelle's beauty business journey

03:16 - How to know the difference between a lash broker and a lash manufacturer

06:34 - Manufacturing standards

08:17 - Your brand: your reputation

09:02 - Misconception about lash broker

11:22 - Importance of product knowledge

16:13 - Michelle's experience with her chemist

18:53 - Underestimating your start-up cost

24:30 - Partnering with your favorite brand

28:30 - Branding your product

30:38 - Michelle reviews April as a business coaching

Key Takeaways:

"It's not just price, they want to make sure that they have a great product. A lot of inexpensive lashes are inexpensive for a reason. They are not a great quality product." - Michelle Rath

"Your reputation is everything. You have to build a business on your reputation, and once that reputation goes down, it's very hard to repair it." - April Meese

"If you're looking for a long-term sustainable business, you have to start with quality. Your product has to be a high-quality product. Once you know that, it's much easier to kind of work down the line." - Michelle Rath

"If you have a product that doesn't work well, or you can even describe what this product does, what's the ideal humidity, there's so much. But you must be able to help your customer buy the right product for their environment or else they will not have their retention, and that is the glue that really holds our business together." - Michelle Rath

Are you ready to Skyrocket Your Sales and Boost Your Beauty Biz Bookings?

In our FREE 3- day workshop you'll learn the SYSTEMS for:

✔️ Attracting high-paying clients that DON’T require a large social following, spending money on ads, or any awkward dancing.

✔️ Building authority and credibility to stand out as the go-to professional in your area with clients coming to you versus you chasing them.

✔️ Articulating your unique difference and value so that you can eliminate bargain price shoppers.

✔️ Overcoming the top objections to double your sales and ultimately increase your income with less stress.

✔️ Simplifying and leveraging your marketing efforts to get more results without wasting time, money or energy and focus on more of what matters to you most.

Don't Miss Out!
*These exact marketing and sales systems allowed me to go from clientless to having a waitlist in my beauty service business!

www.aprilmeese.com/sales

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What you will learn from this episode:

• Discover how you can increase your income with your own product line.
• Learn what to look for in a product line to scale your business.
• Hear lessons learned in growing a prosperous beauty business.

Mirka Pittnerova is the founder of "Beauty by Mirka," part of Celo Tan & Lash Ltd.

Mirka started as a beautician in 2010 when she opened her beauty salon in Windsor with her partner.

She is a guest speaker at global beauty events. She has won top lash artist awards year after year in competitions. She has been featured in many magazines, including the Lash Inc Italia magazine, in Lash-Ed magazine, OK magazine, and more.

Her online courses have been selling worldwide since the day she opened. Mirka is a published author; her books can be found online as eBooks and paperbacks.

Topics Covered:

01:16 - How did Mirka Pittnerova enter the beauty industry

03:26 - Her top advice for others

07:18 - What to do to stay relevant

13:30 - Tips on starting a product line

16:53 - How to manage product delays

18:04 - What brings her joy

23:08 - Her passion expressed

Key Takeaways:

"If you keep on updating with courses, if you keep educating yourself, you need to stay with the trend as well. Because you can be in the beauty industry for 20yrs, but if you keep doing the same thing that you did 20 yrs ago, you have completely old information." - Mirka Pittnerova

"Don't regret something that has already happened. The past is past. Now is your time. Just start something now." - Mirka Pittnerova

"There are different levels of business. At the beginning, you are just in the make money stage, and then as you start to grow, you are in managing stage. You are managing your business on a different level. You're hiring people. There are different parts to it. Then as you start to scale, now you're into multiplying your income. And so multiplying your income might look like a new stream of revenue, which could be with products or courses, teaching, that type of thing. And that is going to give you some leverage in your business." - April Meese

" If you have that all package together, the convenience, the time saving you just made it so much easier for your client. So don't think of it as selling them something more. Think of it as providing them with more extras." - April Meese

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What you will learn from this episode:

• Discover how you can focus on one skill and leverage it for maximum growth.
• Hear how a successful beauty boss pivoted her business model to achieve a healthier work-life balance.
• Find out the best way to develop your skills for more confidence.

How often do you feel like you are spread too thin and barely have time for yourself?

Is imposter syndrome keeping you down, or you don't feel confident in your skills?

Perhaps you have difficulty finding clients and making your expertise known.

Miriam Grice Richardson is one of the UK's leading professionals in Semi-Permanent Makeup; Miriam is the trusted face of long-lasting beauty. With over 20 years of experience in the beauty industry, Miriam is a pioneer in discovering some of the most refined and delicate techniques taught by skilled artists from all over the World. A champion in advanced aesthetics best practice, not only does she perform these techniques in her work, but she is also a trainer and mentor to other PMU professionals.

In this episode, Miriam shares how she continuously evolved and grew her beauty business to have a 9-month waiting list of clients. Her willingness to remain flexible has helped her overcome challenges. She once doubted her skills and herself, but her commitment to constant improvement led to the business success she has today.

Topics Covered:

01:35 - How Miriam's journey started in the PMU industry
03:45 - The right timing is everything
07:24 - Kickstarting business and making her PMU skills known
08:36 - How she built a loyal client base
11:12 - Learning an important lesson
13:29 - Recommended marketing strategies
15:49 - Overcoming time management struggles
19:35 - Enjoying success now
23:30 - The service she loves doing most
25:40 - Practical advice for newer artists
27:19 - Her favorite go-to products
34:02 - Her source of joy

Key Takeaways:

"I just want to keep it simple. And focus. And when you focus on too many things, you spread yourself too thin." - Miriam Grice Richardson

"As well as selling the treatment, you've got to sell yourself because someone buys into you -- your confidence, your skills, your experience, your ability, not just the product. - Miriam Grice Richardson

"I think many people struggle with accuracy in the beginning; that just comes with practice. You can't beat practice." - Miriam Grice Richardson

Connect with Miriam Grice Richardson:

• Instagram
• Facebook

Connect with April Meese:

• Aprilmeese.com
• Email: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Find out how email marketing can grow your beauty business
• The email must-haves to get a higher click rate for client appointments
• How to turn email readers and subscribers into buyers

Do you remember when recently, everyone panicked from a sudden shutdown of several social media platforms, including Facebook, Instagram, and more?

It seemed like their business was in trouble, and they didn't know what to do because all of their communication/marketing strategies relied solely on those social media platforms.

Yes, as you know, nothing lasts forever. We don't own those platforms or our contacts on those platforms. Therefore, getting your prospective clients and customers' email addresses is essential so that you are not dependent on the "borrowed land" of social media.

In this episode, we will review the importance of email marketing and tips on using this tool to nurture prospective clients on their buying journey for your beauty business services.

Topics Covered:

01:21 - A funny story
03:02 - Barbara's background and expertise
06:11 - Your return on investment with email marketing
07:12 - The omnipresent effect
09:01 - Mistakes with email marketing
10:05 - What gets the higher click rates
11:38 - One of the most critical parts of an email
15:06 - Developing a welcome sequence
19:51 - Using "story" in your email
20:25 - Nurturing your audience with email marketing

Key Takeaways:

"You can't ignore email or you can't ignore social media. You just can't ignore either one. You have to use both to grow your business." - Barbara Murphy-Shannon

"They say what do I write? Well, that's it. If you solved a problem,
tell them I solved the problem, tell them the misconception about
whatever product or service you're selling so that you can get more information." - Barbara Murphy-Shannon

"Email marketing is like dating. You got to know each other a little bit, talk to each other, you got to communicate, talk about yourself, find what their problem is, how you can help them. Build value." -Barbara Murphy-Shannon

"Platforms and individual accounts can get shut down for no
reason. Sometimes, it's random. Email is always there. it is important to continue to nurture this relationship." - April Meese

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What you will learn from this episode:

• A perspective shift to help beauty bosses reach their goals faster
• Find out how your marketing must evolve for you to stay relevant
• What holds most beauty professionals back from the success they want (hint: it isn't talent, skills, or marketing)

Wisdom comes from various life experiences and embracing different perspectives.

Building a beauty business is a process, and learning from the knowledge of others is recommended along your journey. Since starting a new business can be very challenging, I've had to re-learn some life and business lessons while managing my expectations.

In this episode, I share 3 pieces of beauty business advice I wish I had known sooner.

I'd love to hear any lessons or words of wisdom you have to share if you want to reach out and message me on Instagram or Facebook.

Topics Covered:

01:05 - Is it bad or beneficial?

01:52 – Different perspectives in business

02:05 – Relationships lead to revenue

02:48 – Evolving your marketing

04:01 – When to start a new goal or project

04:45 – Hiring a team member or virtual assistant

05:10 - Avoid this trap

06:26 – Working on your mindset

06:49 – Beauty bosses with "Impostor Syndrome"

Key Takeaways:

"Sometimes the things we need the most are all around us. We just need to shift our perspective." – April Meese

"Your marketing must evolve for you to stay relevant. As you know, marketing will always be as important as skills. So being seen and knowing how to convey your value, which is how to articulate how you are different from your competition, and why your client should choose you, is essential." – April Meese

"When you do more videos and show up more, you create this omnipresent. So more people will get to know, trust, and like you through association, and seeing your work feels like they've known you." April Meese

"You do need to slow down a little bit to train them in order to speed up in the long run. But I definitely think that you can get a lot more done and go faster when you have an assistant or a teammate." – April Meese

"When you have the consistent cash flow and up-level your marketing, it's time to scale up your operation so that you can do more in less time and get more freedom." – April Meese

"Our mindset can be really powerful. We should speak to ourselves as we would speak to someone we really cared about." – April Meese

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What you will learn from this episode:

• Learn about misconceptions that keep beauty business owners' holding back on video marketing.
• Find out how to build confidence when delivering a message to prospective clients and viewers.
• Hear about a simple system to help your beauty business get seen more and convert your audience into paying clients.

The last two years have felt like a carnival circus roller coaster, where the scariness is more from the shady mechanics that you know would never pass any actual safety inspection than the ride itself.

Despite the reduced organic reach and rising ad costs, video marketing is still going strong.

In fact, the Instagram feed is pretty much 80% video now.

And all other platforms such as Linked In, Pinterest, TikTok, Youtube, and Facebook use video.

But there are some misconceptions and some lies about video marketing.

If you are like most people, you've thought or told yourself at least one of these lies regarding video marketing in your beauty business.

In this episode, we will talk about the absolute truths that will set you free when it comes to using video in your beauty business. Then, let's boost your exposure online to get more clients!

Topics Covered:

01:58 – Reasons you may be holding back from doing video

02:29 – Lies with video marketing

03:17 – April's gaming story with her daughters

05:07 – Creating confidence

08:07 – Trendy videos vs. original content

11:52 – Benefits of video marketing

12:57 – Wins with Video Made Simple Workshop

Key Takeaways:

"Video is about being seen, and that does feel vulnerable. But it's being seen so that your audience can find you. The right people can find you, and connect with you. Showing up on video is a service for your client, so don't think that you are flexing or being showy." – April Meese

"Confidence doesn't come in a snap. Confidence is a muscle you build. When you have the tools, and when you have done all the work, you feel more confident. And that confidence is contagious. Other people are drawn to it." – April Meese

"The statistics show that videos that do the best, that are converting into real paying clients, are videos that are not trendy. They are actually videos that are talking about what the client's concerns are." – April Meese

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What you will learn from this episode:

• Learn how to sell online and prequalify your prospective clients.
• Find out how to start the sales conversation without seeming pushy.
• Hear about the mistakes people make when direct messaging (DMs) prospects.

Have you ever had a bad experience with a pushy salesperson?

Do you worry about feeling "salesy" when talking about your services to prospects on social media?

Are you ready to turn more of your social media followers into buyers?

Would you like to know the tips and best practices for social selling so you don't leave money on the table?

Beyond selling, how do you have meaningful interactions and engagement with prospects that position your services or product as a solution to their problem?

In this episode, Sheila Bella shows you how to treat social selling the same way you would treat selling your services in person. When you remember that a prospect is a real person, you can talk the way you usually would with sincerity and genuine intent, rather than a purely transactional one. This is how you build connections and long-term relationships with your audience of prospective clients.

Sheila Bella is a PMU artist & success coach with the two businesses Sheila Bella Permanent Makeup & Pretty Rich Bosses online academy. She is the host of PRETTY RICH PODCAST and the President of the American Academy Of Micropigmentation. In addition, she is a speaker, social media marketing strategist, wife & #boymom.

Topics Covered:

03:31 - The challenges of selling your services on social media
04:12 - False beliefs about social selling
06:50 - How to have a positive sales experience
08:00 - Approaching social selling the right way
09:45 - How to start a conversation online and build rapport
11:45 - Where are the warmest prospects to respond to first
13:13 - Priming your social media followers to become potential clients
15:41 - Mistakes people make when direct messaging (DMs)
17:24 - The best way to deal with people asking for pricing through DMs
20:05 - Non-salesy way of following up
21:55 - A system to get clients booked for service appointments
23:10 - Frequency for follow up and setting up a deadline
24:38 - Managing and organizing your client relations (CRM)
27:05 - Final words from Sheila

Key Takeaways:

"Social media is very human. The internet isn't going anywhere because it's very human. It just speeds things up. It doesn't do anything different to us; it just reveals who we are. When it comes to social selling in general, I think sales is a loving act, especially if you feel confident and you're solid in your feelings that you have a solution to somebody's problem. People want to be sold to." - Sheila Bella

"You need to look at your social media like you're walking into a cocktail party. And you sell as if you were at a cocktail party, approaching social media sales the way you would in real life." - Sheila Bella

"I think a huge mistake is giving people the price right away. First of all, you're not giving yourself an opportunity to prequalify that client. How do you even know if they're a good candidate for microblading? How do you even know they have any allergies? Or if they're pregnant or nursing right now? And also, I think what ends up happening is that you get people in your chair, who aren't very discerning, who are just price shopping." - Sheila Bella

"Don't just say, hey, I'm just following up with you about our conversation. Why don't You follow up with something personal, watch their stories, or maybe comment on their latest post, show that you're genuine, show that you're not just in it for the sale, that you're actually interested in connection and building long-lasting relationships with your clients." - Sheila Bella

Connect with Sheila Bella:

• Instagram
• YouTube

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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Have you been doing videos for your beauty business?

Did you know that 86% of prospective clients watch a video to learn about a brand before making a buying decision?

For most beauty professionals, we show a lot of before and after pictures on social media, but what is essential is a video where they can get to know your personality or possibly see the service in action to overcome their deeper concerns/objections.

In this episode, you will learn:

• The top three must-have videos for your marketing strategy
• Learn the social media updates that will help maximize visibility and exposure of your beauty business for more clients.
• Rethink the ways you sell your products or services online

Topics covered:

01:58 – Statistics that back up the need to do more videos to reach more prospective clients

03:55 – Understanding brand awareness on social media

05:29 – An unbelievable success story from a 15 second IG Reel

07:08 – Instagram's latest updates

09:14 – Facebook's new way to engage with clients

11:13 – What are nurture videos, and why are they important?

12:40 – Underutilized video ideas you should implement now

13:34 – Sales Videos for your beauty business that help followers become clients

Key takeaways:

"In 2022 and beyond, you can't be hiding behind your brand. You can't be hiding behind your logo or a fancy website or before and after pictures. I know your skills are great, but skills alone are what it takes to make it in today's world. You have to be visible." – April Meese

"Client's testimonials are so good for selling your services because we trust the opinion of others." – April Meese

"Anytime a platform releases a new feature like Reels or Soundbite, they promote it. So if you are doing it, then you are going to get more engagement and they're (the platform) going to share it for you." – April Meese

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In this episode, you will learn:

• How to be the top of mind as the go-to beauty professional in your area
• The three characteristics needed to achieve omnipresence for your business
• What helps to build trust with prospective clients and turn them into buyers of your services

Topics Covered:

1:02 - The number of exposures to your brand that is required for the prospects to become buying clients

2:05 - What omnipresence is and its importance in your business

3:05 - 3 essential characteristics in being omnipresent

7:41 - The positive aspects of this brand exposure

9:16 - A story about being relevant and frequently visible

11:12 - The different platforms you could have a presence

12:24 - Undeniable costs of trying to be omnipresent

14:30 - Special announcement

Key Takeaways:

"I always say focus on one platform and really get that going before you spread yourself too thin."---April Meese

"When you are omnipresent with your brand, the subconscious then affects the conscious. The subconscious makes us feel like it was meant to be." ---April Meese

"Google ads can reach 90% of the internet. Yes, there are other search engines, but that is how powerful retargeting is with Google."---April Meese

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What you will learn from this episode:

· Hear about the importance of videos in growing your beauty business.

· Learn the three P's that are essential when using video marketing to get more clients.

· Uncover how to boost your confidence in front of the camera.

· Discover key tips on setting up your virtual "stage" to have an impeccable viewer experience.

Are you a camera-shy beauty business owner who wants to get seen more on social media?

Are you ready to tap into the power of video to help your beauty business get more exposure and attract more clientele?

As video dominates the internet, it is difficult to deny the stats that confirm that your prospective clients consume this type of entertainment/media the most. Most people don't go a day without watching some kind of video. Yet, many beauty professionals use images as proof of their skills and a way to attract new clients to book appointments. The simple truth is that your prospective clients need to get to know you first before they can trust you for your services. What's even more compelling is live video so you can interact with your audience, and they will value your authenticity to build trust faster.

This episode will guide you through some critical video components for confidently doing video marketing to reach more clients.

Topics Covered:

01:56 – Hear how April started doing videos in 2015

03:12 – Breaking down the "3 P's" for video success

06:16 – Practical examples

08:59 – Having confidence in front of the camera

09:30 – The mistakes I've made with the second "P"

10:10 – What April learned from being on Dr. Oz TV show

11:58 – The three E's for enticing videos

14:41 – Maximize video potential

Key Takeaways:

"Video is important for growing your business on social media and for connecting your clients in building that know, like, trust and buy factor." – April Meese

"Since the camera sucks your energy, you need a little bit more energy, have fun with it. You want your audience to enjoy it. Because we are all distracted, multitasking." – April Meese

"When you tell it in a story, people will remember it. People always love stories." – April Meese

"If you can promote, let people know that you are going live so they won't miss it." – April Meese

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What you will learn from this episode:

• Hear about how to turn work into play and keep the fun.
• Learn the low to no-cost client-generation strategies to grow your beauty business that Paula used in her business.
• Uncover how to scale your business with a team member, keeping you in your genius zone.

Are you having doubts about yourself and still scared to try new things?

Are you ready to drive out your fears and open up yourself to greater possibilities of scaling your business?

Paula McDonald is an award-winning permanent makeup artist and a master trainer for plasma. She is also the owner of Dermica Beauty.

In this episode, Paula tells how she got started in the PMU industry by acquiring an apprenticeship after being a client. This unique experience and her art background helped her start and grow her own beauty business. As her company continues to evolve, she is proud of what she has today.

You'll hear her talk about how not every day is sunshine and rainbows, but how to deal with the challenges and the importance of letting your creative juices flow. When you find the fun in the art of your skill, you will constantly get better results for your clients.

Paula also talks about knowing when to get help by hiring team members so that you can stay focused and shine in your skills for tremendous business success.

Topics Covered:

02:09 - Paula's start and journey in the PMU industry
05:03 - A philosophy she lives by that contributes to her success
05:35 - Overcoming struggles and doubts while growing her business
07:22 - Making challenges your building blocks to success
09:33 - Opening herself to possibilities and seeing beautiful results
11:47 - Her thoughts on perfectionism
12:44 - Encouraging words for newbie PMU artists
15:00 - Generating client leads
17:04 - Brilliant ideas to grow your beauty business
21:03 - Favorite tools she uses a lot
23:57 - Great advice to keep you evolving with time and new trends
25:47 - Encouraging parting words from Paula

Key Takeaways:

"I try very hard to be very real because much of the stuff online is so misleading; it's all very tailored, edited photos, the best of 100 clients. And people learn more from just seeing our regular clients, normal people. And to remember that we all have those clients, and they're our bread and butter. Let's embrace them, and show them on social media." - Paula McDonald

"The building blocks to make you a great artist are having those really bad times; you'll learn so much from that. If you jump in and everything is perfect, you gain ego and complacency. And that's not ideal for anyone." - Paula McDonald

"I think the biggest lesson I've learned is, don't always think that the only thing that you were taught is the only thing that you can do. It's okay to branch out. It's okay to try other things." - Paula McDonald

"Never give in to fear; don't let that be the reason not to do something." - Paula McDonald

"Don't be afraid of change. I think change is ever-evolving. And we have to evolve with it." - Paula McDonald

"I never stopped drawing and never stopped doodling to see if I could get better results. Just keep on playing. Just keep trying new stuff. It's fun." - Paula McDonald

"Clients engage if you give them something to talk about; if you tell them why they need something, they talk to you, which helps massively." - Paula McDonald

"Always practice. Never think that you know everything. Your skills will become obsolete." - Paula McDonald

Connect with Paula McDonald:

• Dermicabeauty.co.uk
• Instagram

Connect with April Meese:

• aprilmeese.com
• Email: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

● Discover the growing popularity of text messaging marketing to get more clients.

● Understand why mobile marketing is a great additional tool for growing your beauty business.

● Learn how mobile marketing has higher open rates than email and more visibility than social media posts so that you can have better communication with your clients.

● Hear about setting up incentive promotions to get more prospective clients in your database and send out special messages for birthdays and holidays so that the client is more connected with your beauty business.

● Find out how the whole messaging process can be timed and set up in advance so that you have a marketing funnel that is always working for your business.

Have you noticed that people rarely leave their homes without a mobile cell phone, and we all are constantly using and looking at our phones?

Mobile text messaging has been very useful as a business marketing strategy because it connects our prospective and current clients quickly.

Your clients can receive text messages about special promotions, beauty tips, discount coupons, various alerts, appointment reminders, and more from your beauty business.

Plus, it is perfect for our busy lives because the process can be scheduled in advance so that you will have a consistent stream of clients.

Our guest, Mary Barnett, also known as "Mobile Mary" discusses the power of SMS mobile marketing and shares the rules of mobile text messaging to help your beauty business reach more clients. She is the founder and CEO of Another Brilliant Idea, Inc., a certified small and women-owned boutique marketing firm.

She gave us fantastic tips on how we can utilize mobile text marketing to grow your beauty business.

Here's what we cover in this Episode:

3:15 - What is a text message, and how does it work for businesses?

4:00- Different ways of how businesses use text messaging.

5:01 - Misconception about mobile texting.

7:30 – Building a list or database of clients

12:38 – How to save time with messaging automation

16:48 – How to get more interest during your slow time and get a referral

18:42- Appointment reminder texts

21:37 – The limitation and rules to know

28:49 – How to set up a free demo account

33:08 - Hear an example of a business that 5x increased income using text messaging and how they do it.

“Bottom line is, you want to make money. Because if you have more money, you have more freedom to do what you want with your family, with your time.” – Mary Barnett

“You want to treat them extra special. They are making a commitment to getting messages from you and you want to honor that.” – Mary Barnett

“Text is a great way to deliver because it is going to get to them instantly and on-demand.” – Mary Barnett

Connect with Mary:

Website: https://anotherbrilliantidea.com

Facebook: https://www.facebook.com/mary.barnett1

Instagram: https://www.instagram.com/mobilemary/

Connect with April Meese:

• Website: www.aprilmeese.com
• Email: support@aprilmeese.com
• LinkedIn: https://www.linkedin.com/in/aprilme/
• Instagram: https://www.instagram.com/aprilmeeseinc/
• Facebook: https://www.facebook.com/aprilmeeseInc/

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What you will learn from this episode:

• Hear about how a blog/vlog can bring you more clients and how you can stay consistent with your blog.
• Find out how to create a unique voice for your brand and get new prospective clients to seek you out.
• Learn how to get your blog or any content you create to rank higher in Google searches.

Do you want to be known as an expert in your area?

Do you have insights to share about your services and industry that could increase brand awareness but haven't let others know about it?

Do you want brilliant ideas for promoting your blog to grow your business?

My guest, Jamie Stone, is a Former beauty publicist/social media expert, turned blogger, and now a podcaster.

After years of working on the PR and marketing side of the beauty industry, she took her insider knowledge and started HonestlyJamie.com, where she uses her former background to decipher between which products really work and what's just marketing magic.

In addition to being Founder/Editor of HonestlyJamie.com, Jamie contributes to TODAY.com, HelloGiggles.com, and ghostwrites for several celebrities.

For today's episode, Jamie shares how she got started in blogging. In addition, she is dishing out lessons learned for staying consistent with creating and promoting blog content, finding a unique voice to stand out from competitors, and doubling down on the importance of branding to build a solid online presence for your beauty business.

Topics Covered:

02:54 - Her journey in the beauty industry and how her background in PR & marketing helped her get into blogging
04:28 - The future of blogging
07:21 - Tip for ranking near the top in Google searches
09:05 - Second tip [often undervalued] for promoting your blog
12:56 - Important advice for staying consistent with blogging
16:35 - Ways of telling people about your blog to get noticed
18:30 - The often overlooked part of creating content
19:18 - Ideas for using Pinterest to promote your blog
20:08 - Something vital that you must think about to grow your beauty business
21:25 - Announcement for the contest and giveaways

Key Takeaways:

"It really helps being kind of an early adopter to that blogging world, obviously making contacts and connections and just kind of establishing credibility." - Jamie Stone

"I think investing in SEO is definitely a good tip. I think that is the kind of thing where if you don't have a million followers on Instagram, that helps you get known and seen just from organic search." - Jamie Stone

"Actually, a good tip, too, is that many people feel like, oh, if I'm not constantly updating this, I should just delete it altogether. It's like, well, if the content is good, you should just leave it there. It's not gonna do any harm." - Jamie Stone

"Exclusive content is always a good idea to get people to subscribe to say, if you subscribe to my email newsletter, I'll give you five of my favorites, whatever it is. Things like that really help promote the blog post with email." - Jamie Stone

"I've noticed a lot of bloggers are not posting their content on Twitter anymore. And I think it's a huge myth. If you have a Twitter account, you should be posting there. It takes two seconds. It's not hurting anybody." - Jamie Stone

Resource mentioned:

• Fiverr

Connect with Jamie Stone:

• Instagram
• honestlyjamie.com
• Podcast: A Little Too Much with Jamie Stone

Connect with April Meese:

• aprilmeese.com
• Email: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

View Details

What you will learn from this episode:

• Know the 3 keys to success and how to apply them efficiently to achieve your destiny.
• Where all goals should start to ensure exponential growth
• How to create more of the results you desire in your business & life

Does your business model align with your goals?

Do you have the right system to support the accelerated scaling of your business?

Are your business skills up-to-par with your current stage of business?

In today's episode, April discusses how to manifest your business goals. What influences our decisions? How will other people's beliefs affect ours? What are the actions we need to take to materialize our dreams?

Topics Covered:

01:40 - What to do beyond setting goals at the start of every year

02:56 - Introduction on the 3 keys to success based on studying Millionaires

03:54 - April's account of how she was able to raise her prices and improve her profits

06:02 - Understand the different stages of businesses for growth

07:49 - Your tribe can influence your vibe

10:29 - Dispelling the myth that you must work hard for money

14:09 - The 2 "universal truths" about money you need to know

16:16 - This is what most beauty professionals don't do that keeps them from making more money

20:47 - Steps for aligning your habits

21:26 - Doubling down on your strengths

26:53 - What it takes to create consistency in your marketing

27:46 - What skills are you lacking for the next level of business?

Key Takeaways:

"This is also why having a community around you is so important because others will show you that they are reaching for their goals and achieving them, and then all of a sudden you'd think, 'If they can do it, I can do it!.' Having that support, that structure that somebody's pushing you to say 'Yes, you can do it' but also someone saying like "This is possible."--April Meese

"I'm constantly redefining my message. What is it that my audience needs to hear, feel, and believe to trust me for my services? You should be asking the same thing for your audience."--April Meese

"We stop in the hard part, and then we start something new. Because when you first start something, you have a lot of quick wins, you're having progress. And then when we stop when we get to the hard. And that's when you end up having a lot of half-built bridges. You can't get to the other side where momentum is." –April Meese

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What you will learn from this episode:

• Find out how a mentor can help you clarify your goals, be consistent, and hold you accountable for success.
• Hear how you can open your mind to more impactful possibilities and uplevel your beauty business dreams.
• Learn how to create connections, partnerships, and collaborations for your business' growth.

Have you thought about hiring a mentor to help guide you and your business to the next level?

Are you nervous about investing in your business or yourself?

Do you find it challenging to connect with people for possible partnerships and collaborations?

Victoria Racca, a.k.a Victoria Glam, owns the Microblading Institute in Louisiana, with affiliates in Texas and Florida. She also owns brow sister PMU products, and they manufacture pink gel, the new anesthetic.

In today's episode, Victoria shares her inspirational journey of investing in mentorship that allowed her company to grow from what it used to earn to way more than she could've ever dreamed of before. Additionally, she discusses the importance of having strategic relationships for expanding your business. Finally, she gives excellent advice from the lessons learned by owning multiple successful companies and earning well over multi-5 figures monthly.

Topics Covered:

03:20 - How Victoria started her PMU business
04:35 - What it looks like for her juggling multiple businesses
07:56 - Significant relationships that were crucial to her business' progress
13:26 - Hitting your goals with the help of mentors
15:24 - Important considerations for choosing a mentor, especially in the PMU industry
18:00 - Her huge realization and the big breakthrough
23:47 - Big reason for venturing into the education side of PMU business
27:47 - Key factors to keep in mind in relationship building
28:28 - Abundance versus scarcity mindset
29:29 - The legacy she wants to leave behind
31:04 - Very inspiring words from Victoria about finding mentors
32:04 - Her greatest joy that keeps her going

Key Takeaways:

"Finding people to hire? I just listen. It's about relationships. It's not about where you meet them. It's about what kind of person they are. Strike gold; it doesn't matter where it came from." - Victoria Racca

"The bigger your dreams get, the bigger your problems get, too. But because of that, you have to open your mind." - Victoria Racca

"I think a lot of times, it's very chicken or the egg, why beauty bosses don't get mentors. Like, I don't have any money to invest in that. Well, of course, you're not leveling up your business. That's kind of the point." - Victoria Racca

"Would you want to be friends with you?... In general, a great rule of thumb is, if you treat people the way that you want to be treated, most of them will treat you the exact same way." - Victoria Racca

"For a mentor, find someone who aligns with not just your personality, not just your business, but actually truly speaks to your language itself. Communication is so important.” - Victoria Racca

Connect with Victoria Racca:

• victoriaglam.com
• Instagram

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Discover practical tactics, tricks, and tips for TikTok and IG Reels so you can communicate in seconds what you want your audience to know.
• Find out why you should consider reposting and repurposing your old videos in short-form style.
• Learn how you can use hashtags to find the right people, and pique their interest, so they ultimately do business with you.

With people’s short attention span, how do you capture attention?

Are you worried that you can’t do TikTok videos and Instagram Reels because you feel awkward dancing or creating video content on these platforms?

Do you want to work smarter to create videos that genuinely resonate with your audience?

Kayla Hertz is a Lash Artist/Educator and Esthetician in Vancouver Washington and the owner of KK Artistry. She joined the beauty industry in 2015 and specializes in classic and volume eyelash extensions and brow shaping/waxing. Kayla is an educator for Lash Essential and holds Classic and Volume lash training in the Vancouver Washington and Portland Oregon area. Outside of lashing you can find her searching for the best happy hour spots, snuggling with her dogs Baxter and Bruno, listening to true crime podcasts and binging way too much Netflix!

For this episode, Kayla shares how you can create video content on TikTok and Instagram to educate your audience, boost your video engagement, and attract the right audience to book your services.

Topics Covered:

02:53 - The power of short-form videos
04:30 - Leveraging TikTok even if you can't dance
05:52 - Useful and relevant tips for TikTok and IG reels
10:07 - Using targeted hashtags to gain views from your audience and not just random people
11:50 - Effortless way of taking off watermarks to repost from TikTok to IG reels and vice versa
17:22 - Creative tricks for making short videos and using apps
20:29 - Tips for how you can simply start making videos that people love
24:35 - The best way to repost your videos
27:04 - More ideas for repurposing
28:50 - What makes her glow with joy?

Key Takeaways:

"You definitely don't have to dance. If you're already making long-form videos or you're doing Instagram lives, or you have client testimonials or anything, repurpose them. Start turning those into your reels." - Kayla Hertz

"If you have a story that you talked about on your page, and maybe somebody asked you a question and you responded to something, you could save that story and turn that into a reel or Tik Tok. Kind of like taking what you're already doing. But as far as dancing and stuff, you just do what's you and what's comfortable." - Kayla Hertz

"I started on TikTok, and then Instagram reels came out. If you're already, maybe you're on Instagram reels, and you haven't done TikTok, or vice versa, if you're creating one short-form video on one app, then you already have content for the other one, just reuse it." - Kayla Hertz

"People are scared of being repetitive; there might be a handful of people that see your video twice. And they're not going to care because they're probably your biggest fans, and they want to see your video. And that's why the algorithm is showing them your video." - Kayla Hertz

"One of the biggest things I've seen is to make sure that when you use your hashtags on TikTok, you want to make sure that you're using hashtags that have less than 200,000 uses, because it's really going to niche you down into the audience that you want." - Kayla Hertz

"If you decide to do those longer videos, you just have to kind of think of how to rehook the listener or the person that's watching. Usually, every 15 seconds, 20 seconds, how can you re-hook them and make sure that they see on the video, because with Instagram and TikTok, the longer that they're on your video and like websites and stuff, the algorithm and SEO sees that and then they want to push out your video more." - Kayla Hertz

"TikTok and Instagram came out saying that they'd rather you now put the hashtags in the caption, instead of making a separate comment." - Kayla Hertz

"Anytime I get a really good comment on something, on either one -- TikTok or IG reels, I'll respond to it in video form. So that's something great too." - Kayla Hertz

“The nice thing about TikTok is, it's not as aesthetic, like you don't be as perfect as Instagram, though I feel like Instagrams is kind of moving away from that. But with TikTok, just post whatever, because you might never know what's going to hit your audience.” - Kayla Hertz

Resource:

• Join the FREE 3-Day Bootcamp for Beauty Professionals called ‘Scale with Premium Clients’. Click here: https://www.aprilmeese.com/scale

Connect with Kayla Hertz:

• Kkartistry.com
• Instagram

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

View Details

What you will learn from this episode:

• Discover the best way to guard yourself against negativity and instead focus your energy on growing your beauty business.
• Hear how extreme self-awareness can help take your business to a new level.
• Learn how specializing skills create a loyal client base for your beauty business' success rather than offering generic services.

Do you want people flocking to you and creating buzz for your services with constant referrals?

Do you want to become an industry leader and create a loyal client base?

With popularity comes haters, so how do you create a buffer from the negativity and remain undaunted from all the criticisms thrown at you?

Are you ready to find out how to become self-aware so that you can become a stronger beauty business owner?

Jody Stoski is an AAM Certified artist with over 15 tattoo and makeup artistry course certifications and over 13 years of experience in the cosmetic and paramedical tattoo industry. After identifying an under-served community of clients, and a gap in paramedical training available, Jody created her online academy courses to help PMU artists learn new skills, grow their businesses, and facilitate healing across the globe.

She has worked with doctors, surgeons, cancer survivors, self-harm survivors, burn victims, and everyday men and women, treating over 10,000 clients to date.

In this episode, Jody shares how she grew exponentially by being a skilled specialist rather than a generalist in her business.

She shares how to value your skills with your prices, and she discusses how to get people to notice you even when you are just beginning.

You'll hear how she uses social media for her marketing brand awareness.

She has excellent advice on not letting all the pessimism affect you and other helpful insights for success in your beauty business.

Topics Covered:

02:03 - Naming your business for unique branding
05:27 - Ultimate benefit of specializing and niching down
07:06 - Charging models when you're first just starting out
09:51 - Mindset and lifestyle of an entrepreneur
11:40 - Best tips for awareness and acquiring clients
14:04 - How Jody handles struggles in her business.
17:44 - Dealing with trolls and negative comments on social media
19:49 - How to split your focus with two lucrative businesses
21:24 - Differentiating an online versus a brick and mortar business
23:58 - What she wished she'd known before & what she knows now
24:08 - Managing your expectations
25:42 - Exciting things in store for her business in the coming months
27:24 - The reason for joy in her life

Key Takeaways:

"You just muddy the waters, you dilute everything, you dilute your expertise when you've got a million things to offer, people are overwhelmed. They don't know what to see you for." - Jody Stoski

"Being committed is one of the biggest reasons people have success." - Jody Stoski

"It's getting thicker skin and just realizing a lot of times the people who are directing negativity at you are; they're just in such a bad place themselves, that's why they do those types of things. One of the things that I think is super helpful is that I don't read many comments anymore. I'm fortunate now to have people help me with my social media."- Jody Stoski

"The underlying principles [online and brick and mortar business], people want to be respected, they want to know you care, that you're sincere, and I'm there for the right reasons, I want to educate them, give them as much of my knowledge as I can. Whether I'm trying to do the best tattoo I can, versus giving them the best version of myself educating them, I think those are just synonymous across the board." - Jody Stoski

"I think my best advice is to commit to something 100%. I think goal setting is so important. And don't try to be the jack of all trades. I think some people do think that that is a great thing. I just think, for this industry, you need to be laser-focused and go for your dreams. Go for your goals; set high dreams for yourself and just go for it." - Jody Stoski

• Join FREE 3-day Bootcamp for Beauty Professionals called ‘Scale with Premium Clients’. Click here: https://www.aprilmeese.com/scale

Connect with Jody Stoski:

• Cinnamongirlclinic.ca
• Instagram

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

View Details

What you will learn from this episode:

• Learn the essentials for successfully rebranding your business.
• Hear stories of beauty brand copying and lessons learned from the high cost of brand/product infringement.
• Find out how to protect yourself from copycats and imitators to safeguard your brand and your business' profitability.

Our brand look and vibe often change as we grow and evolve personally. Sometimes, you may figure it out initially, or you may need to reassess.

Do you feel like others have copied or mimicked your business ideas? How did you handle it?

Do you feel like you need a brand image or a complete change in your business?

Ali Lilly is the founder of Lash Anarchist and the host of the Lashes and Bullsh*t podcast. She is a lash professional who turned educator to help other lash professionals grow their businesses.

In this episode, Ali shares some fantastic advice on branding and what to do about copycats. She also reveals her self-awareness that being a salon owner was not what she expected. Hear about the biggest challenge in her entrepreneurial journey, the lessons learned, and what steps she took to start again. Her experience creating a new brand and the success that followed as she stayed true to herself is an inspirational story.

In addition, she also touches on tips in picking a business name so that you can avoid costly issues in the future.

Topics Covered:

03:42 - Taking a step back from being a salon owner to follow a more aligned path
07:08 - Her biggest product seller
07:49 - Choosing a name - why 'Lash Anarchist.'
10:31 - Growing her following with two leading marketing platforms
13:05 - Her thoughts and feelings about copycatting
15:30 - Dealing with and protecting your brand
19:57 - What to do before choosing and deciding on naming anything in your business
21:09 - Piece of advice for handling imitators
22:27 - Stepping back to move forward - overcoming her biggest challenge as an entrepreneur
24:13 - The freedom and happiness that comes with a significant self-awareness
27:32 - Facing the challenges of leading and managing people
29:00 - What she would tell herself back then when she was starting
30:10 - Wisdom she shares with those starting in the lash and beauty business
33:32 - Exciting things happening in her company that you might be interested in
37:32 - Touching on an Enneagram personality test and sharing more gems of wisdom

Key Takeaways:

"I feel like if you're a copycat, you're just a watered-down version of somebody else. Time will either promote you or expose you."- Ali Lilly

"If somebody were to copy me, it's very frustrating and so annoying, but it's just thinking of the bigger picture and realizing like if you have something unique and special, you're the only person that can sell it or teach it the way that you can. If their branding is just a rip-off of yours. It's never going to be the same. It's like they can steal your recipe, but the sauce will never taste the same." - Ali Lilly

"If you really come to somebody who copied something, that's yours; I think another good offense is to copyright and trademark your stuff, and really just protect it. I really do believe this; putting your information out there a lot more is going to protect you. Because everybody's going to know where that came from in the beginning." - Ali Lilly

"When you're trying to choose a name, even just for a class, like, google it, make sure there's nothing even close to a trademark because that could really come back on you." - Ali Lily

"I think one of the biggest challenges was realizing that I wasn't a salon owner, and I didn't want to be. Sometimes, you have to take a step back to take two steps forward. And you really have to kind of check your ego at the door as a business owner because you will fail. But you know, you have to take it as a learning experience."- Ali Lilly

"I would tell myself that I need to really go with the flow and that my dreams might change and develop over time. So don't get so attached to one outcome that you don't appreciate the outcome that actually organically happens." - Ali Lilly

"Just keep going; I know that we have much hype in our industry. Be patient and realize that it's a marathon, not a sprint." - Ali Lilly

"If you're in it for that, and you don't enjoy the journey that you're on, you might be on the wrong journey." - Ali Lilly

Connect with Ali Lilly:

• lashanarchist.com
• Instagram

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Learn about the latest Instagram changes to help your beauty business.
• Discover the new interactive feature updates this social media platform just rolled out.
• Find out the perfect changes for small businesses and the advantage for those without a large audience of followers.

Are you up-to-date with the newest Instagram?

Have you been maximizing video on the Instagram platform to promote your services?

Have you been frustrated with the algorithm?

This episode will give you the low-down info of the Instagram changes to help your beauty business attract more clients.

Topics Covered:

1:06 - Instagram changes

2:59 - How context switching lose your momentum

4:01 - Filter's pros and cons

4:55 - IG for Kids

6:08 - Sensitivity Control

7:04 - Rage shake

7:42 - Creator Monetization

16:35 - Reels

18:12 - Algorithm changes

20:15 - Three new feed (3) options

21:53 - More recommendations based on the likes

Key Takeaways:

"When you are focused on something, and you take the time to move to another task, you lose momentum." - April Meese

"Be true to yourself but look at what works and model success." - April Meese

"Whatever you choose to go all in, it will work." - April Meese

"When you look at all of the changes with the platform, we only have so many hours in a day, and you want to look for ways in leveraging your time, look for ways to repurpose it, look for a big result." - April Meese

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Learn about the benefits and potential pitfalls when hiring family members, as well as how to navigate through the struggles of having a spouse join you in your beauty business.
• Discover the three most important factors you must do with your marketing to build your brand.
• Find out a business model that remains resilient even amidst a pandemic and economic crisis.

Do you ever wonder what it would be like having a spouse work for you in your beauty business? Or any family member, for that matter?

Have you thought of hiring a relative or friend to work with you to grow your business? Is it even a good idea to be partnering with them, or is it a disaster in the making with unseen pitfalls?

In this episode, Ashley Gonzales shares how she created a demand for her beauty service eyelash business that led to turning clients away before she realized she needed to hire help.

As the pandemic started, and when other businesses began closing, her spouse's barbershop business was one of those affected; with hers continuing to flourish, he decided to learn her business skills. Ashley was skeptical at first, but it proved to be a success in the end.

In this episode, she openly talks about the struggles, overcoming challenges, and what changes had to happen in their business and personal relationships. Mrs. Gonzales also discusses creating a solid foundation to progress any business relationship.

She shares how they have continued reaping win after win and are becoming a stronger team working to scale their business together.

Topics Covered:

03:11 - Her strategy getting fully booked in just a year of starting her business
05:16 - Trial and Error of Hiring staff before finally bringing in her husband to the business
10:36 - Why her marketing strategy worked, and she continued raising prices
12:32 - A business model that is a success even amidst the pandemic
17:05 - Overcoming the challenges of whether to take her husband into the business or not
21:14 - The unexpected best thing that happened as a result of her husband's joining her
25:37 - Dividing tasks and roles and handling conflicts and differences
27:26 - Creating boundaries -- knowing when to put your work or wife and mother hats on
29:11 - Owning the fact that it's their business together and not hers alone
31:49 - Working out on your differences
40:00 - The importance of communication and the need to always go back to the story behind your business
41:40 - What she would tell herself years ago with all the lessons she's learned now
46:06 - Realizing they are stronger together and learning how to work efficiently
49:48 - The Power dynamics of the wife taking the reins and the husband in a supportive role
54:32 - That one thing that gives her joy

Key Takeaways:

“I just feel like I'm always doing extra to make sure that I'm taking care of people to the best of my ability. I think that maybe that was kind of a strategy that I didn't realize that I had. But I've always kind of done pretty good as far as getting clients.” - Ashley Gonzales

"I'm learning now that my' work hat' needs to be on at work. And then my 'wife and mother hat' needs to be on at home." - Ashley Gonzales

"Before we'd be busy, I mean, yes, we were together. But we were busy doing our own thing; now, we are literally working with each other 24/7. And I am learning to let go of the fact that this is my business; it's now our business." - Ashley Gonzales

"We have completely different love languages; his is quality time, words of affirmation, physical touch, mine are more like acts of service and material gifts; totally opposite spectrums of the love languages. And so what he has to learn and what he's navigating through right now is that, yes, we're working together, but we're not hanging out together. Like work is work, and we need to work, we need to get things done." - Ashley Gonzales

"Communicating, like, why you're doing what you're doing, and knowing the story behind your business has been really helpful for us, too. Because it's not just money, we're not just here to make money; we're here to make a difference. My ultimate goal is to make a difference in my community." - Ashley Gonzales

"Take off the defense hat. For me, a lot of times, because it's my business, I tend to be defensive when somebody comes from a certain angle. A lot of times, they just don't know how to communicate in a way that's not going to hurt my feelings and not going to feel like it's an attack. If you can take that defense jersey off and just try to be compassionate." - Ashley Gonzales

"When you can put compassion in, and really take the time to take yourself out of it; it just creates less hurt for you." - Ashley Gonzales

"After 11 years of being together, we have grown stronger together. Because we've realized how much stronger we are together. Like our business has grown so much exponentially since we've worked together. And so we're realizing now that, hey, we actually are a good team, we need to learn how to work more efficiently." - Ashley Gonzales

Connect with Ashley Gonzales:

• Instagram
• beautylisciouslashes.com

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode: * Behind the scenes of why I started the podcast and all of the ups and downs. * Reviewing the top favorites out of the last 100 episodes that you should listen to for your business growth.

• Hear important lessons from starting and growing a podcast that relates to how you can execute your marketing for a profitable business.
• What I think about failure and it’s different than you might have thought.

It's a celebration!

Yes, we've reached 100 episodes!

We are so ecstatic about this achievement.

It's interesting to know that not many make it this far.

And we are so grateful to you, our dear listeners, for making this happen.

We are joyful about this milestone! We invite you to join April in this episode as she shares the lessons learned in her podcasting journey and how it relates to your business growth.

Not only that, we've rounded up the most listened-to episodes that will give you tips, ideas, and insights to help you manage and scale your beauty business.

Topics Covered:

00:54 - Celebrating the 100th episode and reflecting over the journey to have come this far
02:59 - Taking it back to where the idea of starting a podcast began
04:19 - Thanking listeners and audience for making the podcast successful
05:18 - Sharing about the top episodes and the first one topping the list
08:10 - Takeaway from one of the top-rated episodes
12:25 - Lots of great tips from these two popular and recent episodes
14:13 - Mistakes I’ve made and the lesson learned
17:15 - Maximizing the full potential of the platform and going all-in
19:23 - One lesson that you should Always watch out for
23:31 - April's biggest takeaway in reaching the 100th episode
24:17 - More important lessons learned you can also think about

Key Takeaways:

"When you first start something, you never think about how you're going to feel it, like the 100th episode. And the interesting thing about that is that a lot of people don't make it that far. If you look at success, and you look at one of the key indicators for winning in business, and in life is, keep going – persistence, perseverance, endurance, consistency, which is hard to do." - April Meese

"Success is a terrible teacher because you don't really learn what you need to learn; you just keep going. When you have a down moment, you really reflect a bit more." - April Meese

"It's going to be hard in business because there's going to be so many times that you're going to fall, and you're going to be stronger from it. You almost have to be care-less; care less about what people think about, care less about it being perfect. Just get started, because that's the only way you can make it perfect." - April Meese

"Only after you get going is when the momentum really happens. And we have to commit to keep going. And knowing that, you know, the prize is on the other side." - April Meese

"Look at what you're doing and say, 'But how can I do it even better?' How am I just playing safe? How am I playing small? How can I play full out?" - April Meese

"I also want to say that one of my biggest takeaways with the podcast, in reaching 100 episodes, is that failure is part of the growth process. It's part of the process of getting better. Just like I say, your success is inevitable. Failure is also inevitable. If you are going to reach any next-level success there's going to be some failures along the way." - April Meese

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Find out how you can use numbers with Numerology to help plan your content for the whole year.
• Learn how to look out for the key numbers and cycles so you measure your business’ growth and scalability.
• Discover how number cycles can bring more structure to your business and help align your goals with universal energy.

Have you heard of Numerology or the study of life cycles?

How can you use life path numbers to guide you in decision-making for your beauty business?

Are you curious to find out about Numerology for your beauty business?

In this episode, April shares how numbers can help you organize essential action steps and how she will use Numerology for content planning marketing throughout the year.

Topics Covered:

02:36 - Recommendation for your content plan for the whole year
04:56 - How April got started in Numerology
05:37 - Making use of Numerology and applying numbers to help your beauty business
08:51 - Computing your life path number and putting meaning into that number
17:05 - Looking into the key numbers that matter to your business
20:54 - Exciting announcement for you

Key Takeaways:

“I did my content plan for the year just kind of like a rough outline. And I thought about what I want to talk about each month. And some topics like subtopics under that topic. And I would recommend you do the same. And I really love this idea of numerology and numbers. Everything goes in cycles.” - April Meese

“When we look at numbers, obviously, you can use them in your business; what you measure grows.” - April Meese

“We're looking at the numbers, those key numbers that really matter in a business versus what I would call sometimes like fluff numbers. They can be measured, too, but not as important looking at numbers in your business, looking at numbers in how you structure your business in terms of, “What are you going to do each month?” - April Meese

Connect with April Meese:

• aprilmeese.com
• Email: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Discover some proven processes to get clients excited to book your services consistently.
• Learn how to set up a system of reminders to ensure clients make it to their appointments without costly cancellations.
• Hear about cost-efficient ways of advertising your beauty business for a steady revenue flow.

Are you under constant pressure to attract more clients to book for your beauty services?

Do you find yourself worried about how you can keep a steady flow of income into your beauty business?

Are you ready to find out how you can get more client appointments consistently year after year?

Here's how these top beauty professionals, April Meese, Karen Betts, and Vicky Martin, fill their calendar, and get fully booked with repeat clients for increased income with less stress.

Topics Covered:

01:34 - What it means to create an amazing experience for your clients
04:15 - Finding value in building trust with your clients
06:40 - A system for maintaining repeat client flow for every twelve-month period
11:00 - Making clients feel valued with this big tip
13:19 - Effective ways to empower clients and build confidence in the treatment room
15:06 - These client reminder tips that can help you with maintaining existing clients
20:03 - Helpful and low-cost advertising strategies you can employ
22:04 - Managing client's expectation
25:24 - Using Calendly for organized and easy booking appointments with your clients
31:36 - A lesson in the importance of convenience and ease for your prospects
34:38 - Making the most of a reward system to motivate repeat services
35:47 - Key factors to consider before booking a client

Key Takeaways:

"When I say experience, we often think of just our service, like the service that we are giving the client. Obviously, we want the treatment to turn out alright, as in the procedure to turn out beautiful, but I'm thinking about the experience from start to finish. When you think about your website, is it easy for them to navigate it? If it is hard, even if they love the service, they might not be able to book, and in today's society we give up easily." - April Meese

"I tell my students that if they have an aunt or an uncle or a neighbor or someone, have them look at your website, and you don't say anything. You look over their shoulder and watch them navigate through your website and see – do they find it easy? Do they find it confusing? Ask them at the end why they clicked on what things. There is website software that does this as well. But you can even have a friend do it for free and just kind of get a different perspective of your website from a consumer or outside view." - April Meese

"My tip is -- just have multiple and different reminders in your business to remind them of appointments to come in. Don't expect them always to show up and always remember; we have to really reach out to them, it's our job to remind them." - April Meese

"It's all about trust; that's why they're going to book you." - Karen Betts

"I'm constantly communicating with my clients. Every four to six weeks, I send out a really quick newsletter keeping my clients updated on what I'm actually doing. The reason why I do that is that I'm on their mind shelf. And I find I have an excellent open rate because my clients really love to know what we're up to and what we've been doing. So then they could even be talking about you to their friends, their family. And it really keeps them thinking about their appointments and thinking about you." - Karen Betts

"I always say, just listen and think to yourself, 'What could I have done differently?' And what would I do differently for my next client to make sure that I really make her understand what permanent makeup is all about." - Karen Betts

"My biggest tip to get repeat clients is -- just value your beautiful clients and let them feel heard and make the whole treatment as enjoyable as you can possibly make." - Vicky Martin

"What I think our industry misses a little bit is that when someone's emotions are high, whether they're nervous or scared, you have this innate ability to help reprogram, which I am quite passionate about. The way Hypnosis works is, when your brain goes into a different brainwave, you can empower and we have that in our treatment room. It's so beautiful. And that's one thing I'm really passionate about; I want people to leave feeling like they are the most beautiful person in the world on the inside and the outside." - Vicky Martin

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

View Details

What you will learn from this episode:

• Learn about management tools to help you organize your tasks and to-do lists.
• Discover one copywriting app that helps with your blogs, social media posts, and emails, so your audience wants to book your services.
• Hear about video-making apps that are easy to use and affordable.

Gone are the days when you did everything manually, and things were rudimentary.

Even if you label yourself as a "technophobe" or not too computer savvy, don't you love simplifying things and doing your tasks efficiently?

In this episode, our top beauty professionals, April Meese, Karen Betts, Vicky Martin, and Dawna Mainard, share apps they use that help them with various business processes.

Topics Covered:

01:50 - A great app that is perfect for your scheduling management system that you can sync with other apps
02:36 - Useful go-to apps that you can get for free
06:04 - Organizing your tasks with these apps
07:58 - An app that helps achieve eyebrow symmetry
10:28 - A transcription tool you can use for many projects
11:15 - Favorite self-development site
12:20 - Helpful tool to help you with client consultations
15:34 - A video-making app you can use without being too technical
17:27 - Internet sources for finding and hiring virtual assistants
24:01 - Copywriting apps you can consider to help you with your blogs, social media posts, and even emails that you send out

Key Takeaways:

"My second go-to app is Headliner. It's an app that you can get for free, and you can make audiograms with it." - April Meese

"Fiverr is an app where you can find somebody that will do like a video edit for $5. And then they have ways of upselling you in different packages. "- April Meese

"There are these new copywriting apps that I am a little obsessed with. Words are so powerful and really knowing the right sales psychology and the right things to say to kind of you know, bring someone in to help them stay on the page and read more, and you know, continue to stay on your website and want to book is so important. One of the most popular ones is called Jarvis." - April Meese

"An app that you can transcribe anything you've just taken a voicemail on. So even when I'm doing one on ones with my team, or even if I'm driving in the car, and I'm thinking about something, I'll just press the voice recording, which everybody does on an iPhone, I don't know about any drives, but you do have it on an iPhone voice recorded, I will actually speak into the voice recording. And then I can actually just send that to otter.ai. Because once I've downloaded that, and what it does, it transcribes it. So there I am, I've got all now written up, I don't need to start typing." - Karen Betts

"I love doing a Zoom consultation because you can share your screen on Zoom. So I've made like a really cute little presentation for area owners and for eyebrows and permanent makeup, which makes it flow and it looks super professional." - Karen Betts

"I just felt like the whole consultation was just way more professional once you did it on Zoom, and you just put a PowerPoint with it." - Vicky Martin

"My favorite apps that I use to make my life a little bit easier is called the PhiBrows app. I can really check symmetry, and it's something that I can show my clients if they say I think this one's higher. And I know it's not. I can turn the app around, and then the conversation is over. I have it right there in front of them. So it makes my drawing process quick and easy." - Dawna Mainard

Resource:

Holiday Special for a One-On-One Coaching with April at 50% off. Click here https://www.aprilmeese.com/offers/QtUvW2Jo/checkout?coupon_code=2022

Apps you can use:

Calendly
Canva
Google Calendar
Acuity
Asana
Monday.com
Trello
Invideo
Otter.ai
Magisto
Upwork
Fiverr

Connect with April Meese:

• aprilmeese.com
• Email: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Learn the misconceptions about starting an online business
• Discover what you should set in place to ensure success from the beginning
• Find out what you can't ignore and where to focus your energy for maximum results.

Do you think having an online business is all passive, easy money?

Are you constantly second-guessing yourself and chasing after "shiny objects" when managing your beauty business?

Ready to reset your mind and stay on the course despite any setbacks along the way?

Don't believe what others say about starting an online business being an overnight success and the path to quick riches. Some argue that marketing an online business can be even more challenging than a brick-and-mortar business. A profitable business takes time, and there will be lessons learned from minor "failures" or setbacks along the way.

As with any business, an online business requires the right strategies, systems, and mindset for a lasting journey to success. Unfortunately, we often want to get to the next level faster, so we end up chasing after those shiny objects/tasks that end up slowing our progress even further.

As someone who has successfully set up an online business, April shares her mistakes, insights, and advice to save you from any heartbreak. This information can be applied to your beauty business as well. As she says, she is still learning these business and life lessons for continued growth.

Topics Covered:

02:27 - What April wished she would have known when she started her online business
05:24 - Differentiating an online business from a brick and mortar business
06:55 - Don't believe this myth
09:40 - How to finish one level before stepping to the next
11:04 - What you should know about the 'Oprah Effect'
12:57 - Stop chasing shiny objects and instead, FOCUS
16:18 - One essential thing you can do for your business
17:36 - The key to getting you to progress
22:57 - Slowing down to speed up
26:43 - Figure out what you need to do that you are avoiding
28:09 - Summary of the three lessons she learned in creating her online business

Key Takeaways:

"There's a coach for everyone; not everybody is going to agree with my style. I think that I have a unique method for what I do. And I know that we've proven it repeatedly with students and got them success. And so, we have a proven system. We have proven strategies that work. But also, as I said before, like asking the right questions because getting students to have that breakthrough is really the key." - April Meese

"Let's bust the myth; nothing is passive. This idea of, 'Oh, you just going to keep back on the beach or whatever. I don't think that that is really true in today's society. Today's society is you have to stay relevant; you have to say like, out of sight out of mind." - April Meese

"We all want to get there quicker. There's that enjoy the journey, but we're all like, no, just give it to me, I'm ready for it. But there is that idea that you need to really master the things at each level so that you are prepared to get to the next level." - April Meese

"For me, it was a lot of second-guessing. And what happens with that is, it's a lot of stop and start. And it's a lot of half-finished bridges, so I'm never getting to the other side." - April Meese

"That expression, your business is your baby. You don't want your business to be your baby. Yes, you created it and gave it so much love, care, and attention. But a baby constantly needs you. And you don't want that to be your business. You want those systems in place where you can still step in; you want it to be like a grown adult, where you're still going to have a connection with it." - April Meese

"You just need to choose your difficult. Staying stuck is not fun. But changing can also be challenging. Choose your challenge." - April Meese

"I'm not telling you to do more. In fact, I would say do less, but do more of what matters. Find that 5% in your business that's going to bring in 95% of the revenue." - April Meese

Resource:

Holiday Special for a One-On-One Coaching with April at 50% off. Click here https://www.aprilmeese.com/offers/QtUvW2Jo/checkout?coupon_code=2022

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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Flash Sale! Click here: https://www.aprilmeese.com/bf21

What you will learn from this episode:

• Find out confidence-boosting practice skills and ideas for marketing your beauty business.
• Discover brilliant tools and tips to create muscle memory, so you become great at what you do, and your clients are happy with your service.
• Learn how to build an authentic rapport with your audience so you create trust and connection with them, and your service's value is truly conveyed.

Are you interested in learning practice techniques to get yourself more efficient and effective in your skills?

Do you want to be more confident in the service you offer and be the best at what you do?

Are you looking for practice tools and gadgets you can get your hands on so it helps things flow easily and gets everything moving naturally?

In today's episode, our top beauty professionals April Meese, Vicky Martin, and Karen Betts, and Heidi Henderson share with you their best practice techniques and ideas to polish up your skills and help you deliver excellent results for your clients and your beauty business.

Topics Covered:

01:30 - An engaging way to introduce yourself and what you do to people
03:48 - Why recording practicing your introduction is a big help
05:07 - A tip you can do when recording and making videos of yourself so you come across with vibrance and energy
07:14 - Becoming the best version of yourself with Vicky's practice tips and tool
08:45 - The best things you can do with this brilliant practice tool
10:47 - Making use of Karen's 3D practicing mask
11:21 - April's excellent practice tips for doing videos
14:26 - What's with deleting content on Instagram?
14:58 - Cleaning up your email list
16:06 - The best way to create muscle memory
16:35 - Karen's tip on practicing doing eyebrows
20:53 - Making the most of beauty groups on Facebook for mapping of eyebrows on asymmetrical faces

Key Takeaways:

"In your introduction of yourself, if you can say who you serve, and how you help them in a way that makes people want to lean in and say, oh, that's interesting. Try to practice your introduction without using actual words like permanent makeup or eyelash extensions. Instead of using the titles, try to use words that talk to or speak to the transformation." - April Meese

"If you record yourself, you're kind of giving yourself a little bit of pressure, and it makes you think faster on your feet. Practicing is key. And so record yourself, absolutely." - April Meese

"My practice tip for video is to go live in a small group. Maybe you could even set up a Facebook group, where it's just you, your mom that maybe doesn't come on Facebook or a friend that doesn't log on, or you and your business account. You just need two people to really set up a group, and you can go practice going live in that group." - April Meese

"Practice on Instagram stories. The great thing about Instagram Stories is that you can always delete them, but I encourage you not to delete them. The other thing is, it's only there for 24 hours, and that they're shorter videos. You only have to do a 15-second video on Instagram stories. It's an easy way to start practicing your introduction." - April Meese

"The thing with breast molds is that the skin on the breast molds is set to a certain thickness. If you go through the skin, you're going too deep. And this is why they're so brilliant. But the skin is made of real skin, and anybody who's used real skin knows how realistic they are. They are soft; they just mimic the skin so beautifully. And the good thing about them is if you don't do areola work, that's cool. We use them for training on brows, for learning to do ombre brows. The way the skin works, it feels really realistic. And I think the more you practice, the better you get. And the better you get, the more confidence you have to say yes to do other things." - Vicky Martin

"Don't ever underestimate drawing on faces. Because the hardest thing in permanent makeup is actually drawing eyebrows and getting symmetry." - Karen Betts

"I'm actually a member of a couple of beauty groups on Facebook that are not geared for permanent makeup artists; they're more for just topical makeup. And what I do is I print off pictures that people will always post forward-facing full-face shots with their makeup full-back. And I will print those pictures off and practice mapping on those pictures, especially try to find pictures where the women have some asymmetry in their faces, particularly their eyebrows." - Heidi Henderson

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

View Details

What you will learn from this episode:

• Discover ideas to put your holiday promotion together without giving discounts.
• Find out what will get your audience to buy your services over other deals and do it quickly now.
• Learn about creative ways to think out of the box and be strategic in your action plans for the holiday specials.

As you know, the holidays are around the corner, which means we are entering the most significant consumer spending season.

Do you want to earn extra profits this 4th Quarter and holiday after holiday?

Are you already prepared with your holiday promotion action plan?

Or are you still stuck thinking of what to do and how to go about it?

In today's episode, April shares a system that you can rinse and repeat in all the holiday specials you will have year after year without discounting your services or products. At this time of the year, when people's wallets are wide open and they're predisposed to splurge a bit more, you don't want to miss it. Therefore, it is critical that your beauty business is ready to seize the opportunity and that you have a sales system you can implement time after time.

Topics Covered:

01:51 - How creating a holiday sales system will work for you repeatedly
02:57 - Statistics showing how sales are increasingly impacted yearly with Black Friday and Cyber Monday specials
04:35 - Maximizing people's peak spending time
07:16 - A strategy that has the highest conversion rate
09:06 - What you can do to achieve omnipresence on all platforms
09:35 - Converting cold vs. warm audiences
10:12 - Takeaway from April's personal story
14:23 - Creating urgency, scarcity, and an irresistible offer
15:05 - Segmenting your audience
17:05 - Ways you can build up anticipation and excitement
20:11 - Marketing and targeting strategies for different buyers
22:09 - Announcement for Early specials you won't want to miss

Key Takeaways:

"You need to have your landing page, at least the homepage optimized for mobile, meaning that the speed and loading time is quick. And your pictures are optimized and things like that because that's how people check out our business. They're on their phones. They're checking out what's happening." - April Meese

"I've had students that have actually applied what I teach them and made an extra $5k to $10,000 in just that weekend, just from extra sales, because they got people to get off the fence. They had a little bit of urgency. And they had a little scarcity. And they had a deadline, and it moved people to take action. And that's what you want." - April Meese

"Are you appealing to them to buy something for themselves? Or are you marketing it as a give a gift? Actually, I like a little bit of a combination of both, where you say, hey, buy a gift certificate, and I give you $25 gift certificates. Instead of giving a discount, you're giving a value add, and then you can use that $25 gift certificate for a friend. And you see how that's a win-win." - April Meese

"A cold audience usually needs more social proof. They need to see more testimonials. And usually video testimonials are going to be super powerful here." - April Meese

"Your warm audience, they already know you. They've seen some of your content. So this is going to be more before and after pictures. This is going to be probably like a catchy GIF, like an eye-catching animation." - April Meese

Resource:

• Special Pricing on the Holiday Profit Maximizer Workshop https://www.aprilmeese.com/bf
• Be the first to know about our Black Friday specials by registering for our Early Bird here: https://www.aprilmeese.com/early

Connect with April Meese:

• aprilmeese.com
• Email: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Discover the one marketing asset you can create that will help you get more buyers.
• Find out how to get more sales by building anticipation for your holiday specials.
• Learn how to build trust, create desire, and raise demand for your services and products.

The biggest holiday shopping time of the year is fast approaching.

Have you started planning any special deals or thought of how you can make the most of this customer spending season for your beauty business?

How do you prepare a winning special offer worth the effort in financial returns for your business?

Are you curious about a top-level marketing strategy to earn extra income for this coming Black Friday Special or any other special offers you will be having?

April reveals some of her tips about creating a holiday promotion for your customers in today's episode. She explains how special offers don't have to be a discount, but instead the importance of designing an offer that is a higher value for the clients. She walks us through the steps of building buzz and anticipation in your customers' minds, as well as creating brand assets you can repeatedly use all year long for any holiday.

Topics Covered:

01:30 - Crafting a Black Friday special
02:49 - The importance of having a Holiday special promotion
06:27 - The must-have marketing assets for a Black Friday special or any holiday offer
07:37 - An exclusive announcement for our upcoming workshop you won't want to miss
08:42 - Applying smart marketing to your business to save time
14:07 - Putting together a planned sequence
16:06 - Three ways to warm up your audience
18:36 - What you should do next after the three steps
21:45 - A recap of some tips
25:36 - What you should do on the final deadline day
27:44 - A quick overview

Key Takeaways:

"A lot of people know that this is the time to buy. And so their wallets are open, they're more ready to buy, they feel like they're in a buying mood, they're in a spending mood. And it's not always on other people. Sometimes it's just buying a gift for themselves." - April Meese

"When you hear specials, people always think of... that means discounts. It doesn't always mean a discount. There are ways of adding value. There are ways of partnering with other people to make it seem like a better deal than what you normally have." - April Meese

"Marketing is about educating our clients, building trust, and building connections with our audience. And then it's about selling our services. But we have to do those other things first; we have to build that trust, build that connection." - April Meese

"Building up buzz and anticipation starts early, so people are more eager to buy when you've created that buzz and that in anticipation, they want to be one of the first to be in the know, they want to be one of the first to get the special." - April Meese

"These three emails, once you've created them, these are now brand assets. This is something that you are investing your time in, that you can use over and over again, and you could use these three emails in a warm-up sequence that has nothing to do with a holiday special." - April Meese

Resource:

• Avail of this early Black Friday Special. Click here: aprilmeese.com/bf

Connect with April Meese:

• aprilmeese.com
• Email: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Discover favorite PMU tools that are already proven and tested by top beauty professionals
• Learn about the tips they share on how to use these convenient tools for better and faster results.
• Find out about low-cost tools you can use that produce excellent work at a fraction of the price.

Do you ever wonder what other beauty professionals use as their go-to favorite PMU tools to get the best results?

Do you want to know the tricks and tips they have for saving time and money to be more efficient in their beauty business?

Are you looking for those secret hacks to make your services better?

Our beauty professionals April Meese, Karen Betts, Vicky Martin, Mary Ritcherson, Dawna Mainard, Charlotte Duke, and Shauna Magrath recommend their favorite PMU tools to help you deliver excellent results.

Topics Covered:

01:39 - The time-saving tool that April calls genius
04:43 - A favorite tool that helps draw natural and detailed brows
05:30 - Vicky's tool for securing her pigment pots in place
08:38 - A cost-effective tool for checking your measurements throughout the procedure.
11:21 - This money saving tool you should use
12:34 - A top pick tool that is a bit of an investment but worth every penny
14:06 - A multipurpose must-have item
14:33 - April's second go-to asset she uses for almost every procedure
15:30 - Mary's discovery that she puts everywhere for easy cleanup
18:08 - One tool Charlotte can't do without
19:09 - What you can do to set yourself up to a positive tone for the day
21:57 - Karen passes on an important lesson she learned the hard way
23:47 - The tool that Karen designed and uses for more creativity
25:05 - Tiny tools you can give as thank you gifts to clients after using it on them
25:44 - Shauna praises one of the best brow pencils that glide perfectly
26:44 - Vicky's tool that every areola artist should get
27:36 - The best way to stand out with surgeons

Key Takeaways:

"I love Karen Betts' eyebrow guides. When she first came out with these measurement guides, I was like, 'Genius; this is amazing! I had bought these other little sticks on strips that were like triple the price and nowhere near as good because they didn't form around the eyes." - April Meese

"I really do love these tiny little tweezers. And I love that you can give them to your client after you use them. It's just like a little gift." - April Meese

"I know some people like a heavy handpiece, I've had heavier machines, and I really liked the Bellar because there's very little vibration. And I like that and I like that it also is a very light handpiece." - April Meese

"Just love what I call brow definers which helps draw brows really natural fine detail strokes of brow hair." - Karen Betts

"I learned many, many years ago never to pluck your client's eyebrows before getting the 'okay' from the client. I'll always block them out first with a tool, a cream pencil." - Karen Betts

"I just use blue tack to keep my pigment pot in a secure place." - Vicky Martin

"I use double-sided tape. I can put them on my tray and then put all of my inkpots, and then they stick so they don't move around." - Dawna Maynard

"What I normally do is, I put a lump of Vaseline in the middle of the chest, and I mix in a little bit of anesthetic in with it as well so that I can just keep because I use the anesthetic to take the redness away from the areola and so that I can see the color." - Vicky Martin

"I have to say that Mary Ritcherson brow pencils are the best pencils that I've used because it's actually a reminder that I can't live without them." - Shauna Magrath

"I also really love working with my headlamp. That's something that I can't work without. And string; I love using string when I'm working to check my measurement." - Charlotte Duke

Connect with April Meese:

• aprilmeese.com
• Email: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Find out what kind of community, learning, and teaching methods you can look forward to inside the Elevate Program.
• Discover what significant impact the Elevate Program has on Denise's personal life and career that she couldn't begin to imagine herself before
• Hear about the difference and the life-changing transformation it made in the way she looks at life and her business
• Learn about the big wins she keeps having after joining the Elevate program

Are you a one-woman show juggling everything all by yourself but not growing your business?

Do you keep spinning your wheels, and nothing seems to work?

Are you a beauty professional or artist who's stuck and doesn't know what to do next?

Do you want to belong to a community of like-minded individuals who share the best industry practices, encourage and inspire everyone to do what's best for their beauty business?

Do you want a proven and repeatable system to attract clients and continually grow your beauty business?

Our guest for today's episode, Denise Baldwin, a PMU microblading artist, shares an insider's first-hand experience of how she took a leap of faith in joining the Elevate Program despite many hesitations about the course. She tells of how she found the Elevate Program having its weight in gold. Added to that is the nurturing and supportive Elevate community that she found herself in, how she found friendships that turned into good business deals. Best of all, she found a way to network and partner with people, not work as hard as she used to but earn and grow her business so much more. Talk about building confidence, thinking, and believing you can do it -- those are some of her big wins.

Topics Covered:

01:33 - What got her into the beauty industry, particularly in the permanent beauty industry?
03:15 - How was it like as a one-woman show before the Elevate Program
05:06 - Doubts she had to face about joining the Elevate Program
09:38 - The amazing things she found inside the Elevate Community
11:32 - Talking about the kind of support she gets from the program
12:48 - Teaching and learning methods you can expect from Elevate
13:41 - The lasting impact Elevate Program has on Denise's personal life and business
17:55 - What touched her the most about April's way of putting out her message
21:23 - Why not me?
22:16 - One big win for Denise
24:06 - What she tells those who still have doubts about joining the Elevate Program
26:19 - The things she excitedly looks forward to doing next year
27:44 - Her source of joy
28:20 - Tips you can consider in growing your business

Key Takeaways:

"I loved the Facebook group being able to do FB live online. That's a big fear; you're thinking you're going to be judged, what do I look like? Am I going to stutter? And you know, we have the opportunity to do that in that group and get feedback that hones in feeling better about ourselves, which will build us up." - Denise Baldwin

"With the Elevate Program, I liked the psychological part of it. A big aha moment for me was pricing. It's pretty legit; that's how our minds think. So it's a good implementation into your business and pricing structure if you're stuck or you don't know what to do." - Denise Baldwin

"Straight out of the box, I didn't want to sound too woo woo but I mean, how the whole getting out of your way and really trying to do it. April's support and clubhouse and those words that she says and then all the support that she has with her being so you don't feel you're up here, and we're down here." - Denise Baldwin

"I used to hang on every word during COVID. I would listen to your[April] podcast, and I was like, just getting really motivated in an unmotivated time. That's what I liked, because I'm like, okay, Denise, keep going, keep going. And that's what touches us. It's not like you're out there to just sell a course. I never felt that way about you. You genuinely want to help. And that's a biggie." - Denise Baldwin

"If it wasn't for Elevate, not just that you learn. It's the other side, which is the confidence and the building of knowing you can do it. And it's not just those words, because everybody says that you can do it, keep going. That's great. You need something else, especially right now, so hard. There are so many artists, there's so much comparison, it's incredibly ridiculous. So with just having that nice little feeling of what you have to offer, and now the friendships that I've made with these other women is amazing." - Denise Baldwin

Resource:

Grow your business with a proven and repeatable system. Check out the Elevate Program now: www.aprilmeese.com/elevate. Program closes 10/13/2021 at 10 pm PST

Connect with Denise Baldwin:

• mybeachcitybrows.com

Connect with April Meese:

• aprilmeese.com
• Email: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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Why you have to check out today's podcast:

• Find out essential lessons in successfully running your beauty business from a lion's story of being the king of the jungle.
• Learn what backup client attraction strategies you need to have in place, just in case your social media breaks down.
• Hear about the one necessary tool that you must keep running to have a sustainable beauty business

Do you feel like you're defeated or sometimes losing confidence?

Are you comparing your work and your business with others?

Do you wish your business was bigger, you were moving faster, or that your skills were better?

Are self-doubt and fear holding you back from your full potential in your beauty business?

This episode highlights the qualities of a lion & lioness that you should adopt to improve your beauty business. The lion may not be the smartest, fastest, or biggest, but he is still considered the king of them all. You may be feeling the same way in your beauty business; however, you can look to the lion for inspiration on the qualities to possess so that you can rise to the top. So let's work on our weaknesses, be bold, and take action. Most importantly, look deep into your 'why,' and that will see you through.

Topics Covered:

01:01 - Being at the top
02:30 - Overview of how we can learn from nature
10:23 - The primary qualities you need to succeed in your beauty business
11:17 - Tapping into your deepest why
12:02 - What it means to have that certainty
13:46 - Surviving and thriving in your beauty business
15:03 - Why you should stop second guessing yourself
15:54 - The ripple effect when you step up and take that leap of faith
18:31 - Putting out positivity and letting that law of attraction work for you

Key Takeaways:

"If you look at it, the lion is not the biggest; that's the elephant. It's not the fastest; that's a cheetah, it's not the smartest. But it is the king of the jungle. And I think this comes down to mentality, like the way the lion thinks." - April Meese

"Social media is great, but not as your only way of getting clients. You have to have a backup strategy. If social media completely went down, my business would be fine. And I want the same for you, too. That's why we teach referral partners and those power partners because like the lion, there's power in numbers." - April Meese

"Lions work in groups. They work in packs because there is power in numbers. When you can team up with other like-minded businesses, all for similar goals that benefit everyone, that is where you're really going to leverage your time." - April Meese

"The lion likes to hunt in a storm because their prey actually won't hear them coming on. And that's so interesting. Instead of thinking of it as your prey, think of it as your competition. What are they doing where they might be distracted and wasting time, and there's a time that you can really make the most of it. And really give it your all, instead of halfway going through it." - April Meese

"If you're feeling like, I'm not who I am; I'm not the biggest, I'm not the smartest, again, tap into that courage to be brave to reach out to your tribe. I know that you're also going to need some tools. It's going to take your faith and your mentality. It's going to take your action and your courage, and it's going to take some tools, some systems to help get you there and go after it." - April Meese

Resource:

• Grow your business with a proven and repeatable system. Check out the Elevate Program now: https://www.aprilmeese.com/elevate

Connect with April Meese:

• aprilmeese.com
• Email: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Find out the key things you need to consider before enrolling in an online course so you don't waste precious time and money.
• Learn the action steps you need to take so you truly implement what you've learned, and you get maximum return from it.
• Hear about the different learning styles and what to look for in a course that makes it easier for your preferred type of learning.

There are more ways to learn online than ever before, especially for our beauty industry.

But with so many options, how do you choose?

What's the best investment of time and money?

You wouldn't want to buy an online course that just sits and gathers cyber dust.

For sure, you want the right course or program that you can make the most of, lets you learn faster, and helps you grow your beauty business.

In this concise episode, listen as April shares insights and tips on finding a suitable class and investing in an online course or mentor. You'll hear how to find the best value for money, accountability, and support that can significantly help your beauty business' success.

Topics Covered:

02:01 - What the future of online education may look like
02:25 - Things you should know when you plan on purchasing an online course/program
03:13 - Action steps you should take before investing in online classes or with a mentor
04:37 - Ways an online program can be interactive and more enjoyable while learning
05:44 - Do you know your best learning style? Different ways you can consider
06:17 - My biggest tip of what you should absolutely look for when investing in yourself.
07:26 - Final thoughts

Key Takeaways:

"You would be purchasing a course on a specific subject so that you could learn that subject and not get confused by all of the information that's out there. And instead, follow the step by step plan to learn that desired skill or the information to grow your beauty business." - April Meese

"Have a plan for how you will utilize a course and get the biggest return on your investment" - April Meese

"The other thing that we've recently done with our program, we've added a little bit of gamification, so we like to have prizes and contests and reward systems to unlock bonuses or other things to keep the content interactive and keep you engaged." - April Meese

"My next tip would be to look for a course or program that addresses different types of learning styles, just making it easy for them to consume." - April Meese

"My tip, that is probably the biggest one, is to look for a course or program that has support, that has an opportunity for you to interact with the instructor and get feedback." - April Meese

Sign up for the FREE 3-day workshop Get Consistent Clients here www.aprilmeese.com/workshop

Connect with April Meese:

• aprilmeese.com
• Email: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Listen to find out how to gain clients while working with a local salon, and both of you will make profits together.
• Learn how to make connections that foster referrals one after another to grow your beauty business
• Hear about the time-tested way to create relationships that are key for a sustainable career.
• Discover one of the best resources to help you create content, so you never run out of topics to share with your audience.

Are you looking for evergreen marketing tips and strategies to help you grow your beauty business? If so, you'll want to hear these tips from our panel of experts that are classic client-getting tactics with a modern twist for today's times. We've added a little creativity and tweaking to make these tips work even better for the present day.

In today's episode, beauty professionals April Meese, Karen Betts, Vicky Martin, Heidi Henderson, and Angela Torresiani share what has been working in their beauty business before that still keeps on bringing in more client flow and income now.

Topics Covered:

00:57 - Three ways to grow your clients and sales
02:16 - What it means to have authentic relationships
03:46 - Making buzz for the salon you partner with while you gain clients
07:43 - Tips on joining forces and collaborating with salons
08:10 - It's not about the following; it's about engagement and the value you are giving
11:01 - Tips you can do to get referrals
13:07 - What getting out of your comfort zone can do for your beauty business
14:34 - How that personal touch goes a long way
16:55 - The best way to make connections and create relationships
21:55 - Creating affiliations, telling stories, and giving value
26:01 - How to create connections even if you're an introvert
28:49 - Setting up this special promotion
30:55 - Best resources to help you create content

Key Takeaways:

"I like to tell my students that there are three ways you can build your audience or get new clients. And that is: build, buy, or borrow." - April Meese

"Sure, it is uncomfortable at first to build these relationships and put yourself out there and partner. There might be some rejection, but you are going to have some short-term sacrifices for long-term gain." - April Meese

"Sometimes, you have to get out of your comfort zone. And that's where the real magic happens. If you keep doing what you've always done, you're going to keep getting what you've always got." - April Meese

"One thing that I would do is I would send cards to my clients because that personal touch really means a lot. Just think about how we rarely get cards in the mail and how exciting it is actually to get a little personal note."- April Meese

"If I had somebody that I knew was willing to book, I would tell them about my demo evening because I knew they would be the first one to raise their hand to want to book the appointment. And the way the mind works is once one person books another one starts." - Vicky Martin

"How to bring an old school to the future? The best thing to do now would still be to connect with a local salon or somebody with a big mailing list, they send emails out to them, and you want to collaborate on Facebook. You would still hold your demo event, but instead, you would do a live broadcast, create an event, and get your model in. And you would have somebody that would manage your phone." - Vicky Martin

"Some of us are very obsessed with having a big following. But it's not a matter about following; it's a matter about the engagement and the value that you're actually giving to those clients." - Karen Betts

"I was actually sending out letters to people, letters to salons, which today even if you're sending out letters, the letter is better than an email now. People are actually getting a lot of emails, and if they get a handwritten letter, they will actually acknowledge that letter better than emails." - Karen Betts

"In today's world, when I've actually done a client, I will have business cards. And I'll just give my clients and say just pop these in your purse. And if anybody wants to know about your eyebrows, just pass them one of my cards. And that's just a quick, simple way of them referring you to one of their friends." - Karen Betts

"Another thing that I will do is I will actually send them their 'before and after’ picture in like a pic collage. I will send them a before and after' picture and ask them to share. And then they're just referring me again to their friends. And that's the best form of advertising that worked years ago, and it still works today." - Karen Betts"

I actually had a friend that I used as an icebreaker because I was still trying to break out of my introverted ways. Because of that little introduction, through a friend, I did make contact with this woman who owns a wig shop here in town. And over the past year and a half or so we've developed a fantastic partnership where we refer clients now to each other all the time." - Heidi Henderson

"One of the things we do for marketing is the birthday discount. I have a system that we use for client management, and it automates it for me where it sends out a birthday email. It says and tells something of what we want to be done for them." - Angela Torresiani

"And the thing that I think has been the biggest seller for us is letting other people sell for you." - Angela Torresiani

Resource:

• answerthepublic.com

Connect with April Meese:

• aprilmeese.com
• Email: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Find out how you can achieve a better work-life balance by only having a few clients and still earning more profits in your beauty business.
• Discover the 3 essentials for establishing higher prices so that you can strengthen your profits and help your prospective clients say yes to buying your products/services.
• Learn how to develop an excellent money mindset so that you are not afraid of increasing your prices.
• Understand how to lower your prospective client's perceived purchasing risk so that you get more yeses and sales of your service.
• Hear about the pricing psychology of how you can anchor your prices to convey the service's value for more sales overall.

You may think having more clients means earning more; therefore, you may be afraid to raise your prices with the thought of potentially losing clients and income. But, on the contrary, you can make more money with less work because there's a more innovative way to manage your business without sacrificing so much of your precious time and energy.

What are the best ways to increase your profits with fewer clients? How can you overcome your negative subconscious thoughts and beliefs about money? How do you showcase your services so that the value outweighs the price in the prospect's mind?

Beauty professionals April Meese, Karen Betts, and Vicky Martin share essential and valuable practices, insights, and real-life experiences of setting or increasing your prices---without the fear of losing clients.

Topics Covered:

00:56 - Why you shouldn't look at your competitors for determining your prices

02:57 - How your beliefs will influence your prosperity

05:28 - Ways of reprogramming your thoughts for a wealthy mindset

07:01 - How you can earn even more with few clients

12:25 - Looking at areas where you might be leaking profits

13:30 - The 3 Essentials to prepare for and help you establish higher prices

15:02 - How to lower the perceived risk for your prospect so that you get more yeses for your beauty services

15:53 - Creating mental exercises with a few 'mind gym' tasks

20:48 - How to turn your goals into reality

24:19 - Lessons learned from lowering prices

26:14 - What it means to use pricing psychology to anchor your prices

27: 23 - Real beauty business examples for more sales

Key Takeaways:

“Testimonials are a great way to lower the (perceived) risk (for the prospect), and to actually bring in clients not just for marketing, but for them also telling other people.” - April Meese

“One of the things to do is to anchor your prices, and this is sometimes called chunking up or chunking down.” - April Meese

“Reprogramming your mind and changing a belief that you got when you were a child is through repetition. You can create new programming by doing something over and over again.” - Vicky Martin

“The first thing you need to do to create your money dream is you need clarity, you need to know what you want.” - Vicky Martin

“One that you could do, you could quite easily put a picture on your screensaver of your dream holiday, the business you want just something powerful. Your mind is so incredible. It's got like a mirror neuron in it, your mind will draw you to what you look at. So put good things in front of it. And that is my mind gym.”- Vicky Martin

“Do not be afraid to put your prices up. You need to know that you're worth that value.” - Karen Betts

“Now you will see our prices, permanent makeup started getting higher, because I know we could prove our value and what we do for our students. I'm now not afraid because I've proven myself, I feel that I've undervalued our training, and I will now be putting those prices higher. But I've had to prove it to myself, you need to make sure that you charge what you know your value is and make sure your prices are higher.” - Karen Betts

Connect with April Meese:

• aprilmeese.com
• Email: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• How to create a significant movement even when you feel like all the odds are against you.
• Find out how you can empower others to join you with collaborative action that champions a cause beyond yourself.
• Learn to stand your ground even when others try to dissuade you from making things happen.

It's easy to go along with the flow and ultimately give up when faced with seemingly insurmountable circumstances. Taking a stand on an issue or standing up against "a giant" is never easy. There will be moments of doubt and maybe fear. Even with the best intentions, others may dampen your spirits and try to dissuade you from pushing through.

But when you fight for something beyond yourself and honestly believe you can create a significant difference in the lives of others, then you must find a way to champion the cause.

Even amidst the threat of imprisonment, Vicky Martin remains steadfast in her desire for change. She has started a bit of a revolution against social media in a campaign that would change the lives of cancer survivors and fellow beauty artists.

In this episode, she shares all of the behind-the-scenes of how it got started, as well as the organization of the community, and right down to the planning the media coverage.

"I had to shut off, to be honest, because I think you have to be careful when you have something that's a little bit outside of the box because the people that you talk to about it will try to talk you out of it. And then you have not fulfilled your calling." - Vicky Martin

Topics Covered:

02:19 - The backstory of championing a cause
05:24 - How Vicky resisted the negative input from others
07:05 - The extra steps to create a visual impact
10:01 - The core mission of 'The World Medical Artists'
14:38 - What this campaign is all about
15:45 - Who this movement will help
16:39 - Details on how you can participate
18:13 - Other ways you can support a great cause
23:19 - Final thoughts

Key Takeaways:

"I say this all the time; the nipples are the areas of medals from the war. And those medals need to be beautiful; they deserve them to be perfect. And that's what I want to create is a safe place for people to go to that not only will it help artists be found, but also help women trust the world medical artists, that it's a good standard." - Vicky Martin

"We have such a beautiful group of strong people that we're all in it together. Honestly, we're all moving along. And every little detail has been thought of. We've created a press release. We've created what you write on the email so that you can send it to your local radio, to everything else. Just make the world know that we have a voice and we will be heard." - Vicky Martin

"It's just so nice when you just stand up for yourself and in a very classy sophisticated way." - Vicky Martin

Connect with April Meese:

• aprilmeese.com
• Email: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you'll learn from this episode:

• Know what to look out for with the recent Instagram changes, so you create and post content that reaches your target audience.
• Find out about the Google updates and how it affects prospective clients finding your website to have more possible conversions.
• Learn how to navigate the new Apple iOS 15 changes with email delivery.

Changes are inevitable. Many changes are happening around social media and these other platforms, as well as Google and Apple. Whether we like it or not, we must adapt to these changes so you can continually evolve, innovate, and grow your beauty business. These updates will affect the way our brand gets clients from a visibility perspective. Plus, the changes will affect how we connect, nurture our clients, and stay top of mind for our client's buyer journey.

Make sure you listen to this episode to prepare for how these changes will affect your business, catch up with what's new, see what works, and implement for continued relevance with your audience.

Topics Covered:

01:03 - The big news about Instagram everyone's crazy about
01:50 - What the changes are all about
02:35 - How Instagram adapts to what's working now
03:36 - What does this update mean for us as beauty business owners
04:56 - Will the IG feed and stories disappear?
06:13 - What to look for in the next six months with these changes happening
08:49 - Is your content optimizing to be mobile-ready?
09:56 - Google updates you should watch out for
11:44 - Apple IOS updates
12:32 - IOS 15 updates you need to know

Key Takeaways:

"As a business owner, we should be looking at that [Instagram update] and looking at these other businesses that aren't getting complacent with status quo and seeing what they're doing, how they're constantly innovating and how we can also be looking at our business and consistently updating our systems and our policies and our marketing." - April Meese

"The CEO of Instagram named both Tik Tok and YouTube as those platforms that are stronger and growing faster than Instagram. And so from that, they are turning towards more video and that they are going to be less of a photo sharing site. And they're looking for more entertaining videos because they realize that that's what their audience is tuning into." - April Meese

"Instagram has said that they are going to be changing the platform and they will be changing the algorithm and moving away from photos moving more towards video." - April Meese

"No longer just hashtag strategy when before, the way to get found in Instagram was through the explorer tab, through a really strong hashtag strategy. And so now that is changing. They are saying that they're going to ask you what topics you'd like to see, and they're going to suggest different people to follow and things that you might like." - April Meese

"They said they're going to use this next six months to try to figure things out. They're going to just test and see what's working. They're looking at the main two platforms, TikTok, and they're also looking at YouTube. And they're going to do those strategies and see what works." - April Meese

"So they also said that this platform is or they're going to be focusing their energy on Instagram, as it goes through the changes in the next six months, for creators, for video, for shopping, and for messaging." - April Meese

"The CEO of Instagram, he had said in his address that they will actually be going more towards shopping because they noticed that trend during the quarantine times." - April Meese

"Google has said that they are going to change the way your website is actually being viewed. So all of your photos on your website and videos need to be optimized for mobile." - April Meese

"iOS 15 is going to be how it affects your email delivery." - April Meese

Connect with April Meese:

• aprilmeese.com
• Email: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you'll learn from this episode:

• Find out how Facebook ads differ from Google ads.
• Hear the advantages of using each advertising platform to know which is best to achieve your beauty business goals.
• Learn how to create and then optimize your ad to target ideal clients who will purchase or book an appointment.

Hayley Johnston runs an agency called Piper & Co Digital, a full-service digital agency based in Sydney, Australia – serving people and brands worldwide.

The agency was born out of a passion for marketing and lifestyle. They work hard. And play harder. They believe great work comes from diversity of every kind and that diversity breeds creativity. With team members from various locations worldwide, they have diversified experts with proven and stellar results time after time.

They do everything from Facebook advertising to Google advertising, social media content creation, web design, funnels, basically anything digital you can think about.

In this interview, Hayley talks about choosing between Facebook ads and Google ads and the best one for your beauty business. These are the two dominant advertising platforms, so learning how to make the most of them will surely be an excellent investment for your business.

Hayley shares with us how Google advertising differs from Facebook advertising and the advantages of each platform. You'll be better informed on which one to choose after taking into account the goals for your beauty business.

Plus, if you are new in your beauty business, have a tight budget, or are just confused, Hayley gives sound advice on where to start and she helps you decide where to spend your advertising budget.

"I like both Facebook ads and Google ads. They both are amazing powerhouse platforms. And they work in a complimentary way. I don't think they work as competitors at all, utilizing paid search and utilizing paid social together. I feel like that's a highly effective, highly holistic marketing strategy that can have a major return on investment impact for your business."

- Hayley Johnston

Topics Covered:

04:08 - Defining a Google ad and a Facebook ad
05:24 - The marketing purpose of Facebook and Google ads
06:02 - Understanding a marketing funnel for your client acquisition
07:49 - The core function of Google ads
09:30 - Discussing formats and add-on options with Google Ads
11:07 - The best ad format to start with and the combination to use for an advantage
12:55 - Can you use a client's photo for Google ads?
13:17 - Why the Google ads work well in selling your beauty services
13:46 - The three-step system that Google is operating on
16:56 - Facebook ads and the best way to advertise with these ads?
18:06 - Advantages of Google ad versus Facebook ad
21:50 - What should you pick, Google ad or Facebook ad
23:57 - Implications of the IOS changes
24:45 -The elements of a juicy offer that compels the client to book
29:13 - Focusing on client retention instead of just new customers
30:33 - Which platform to do the ads on if one is starting?
33:36 - Action steps to take with your landing page and how to track conversion, so you gain traction on Facebook?
35:03 - The other essential components you need to know about Facebook and Google advertising

Key Takeaways:

"When I think about Facebook advertising, I think more about brand building, building awareness about who I am to an audience that doesn't know me yet growing my audience and also making sales." - Hayley Johnston

"Facebook ad advantage -- they've got powerful audience targeting. I've never seen targeting like Facebook before. It is highly, highly granular. You can do interest-based targeting. You can do geo-targeting based on location, very detailed targeting. You can target different interests, gender, and different demographics?" - Hayley Johnston

"There are nearly 2.5 billion active users on Facebook worldwide daily. That's a huge amount of reach. Obviously, you need a massive, massive budget on Facebook if you're trying to reach a huge audience, but geo-targeted audiences don't need that large amount of reach because you're trying to target a small portion close to where your business resides on Facebook." - Hayley Johnston

"What I love about the display ads and images that you can use is that, with Facebook, you can't use before and after, but with Google, you actually can. That's a bit of a positive difference between both platforms because 'before and after' works well in selling your service or product." - Hayley Johnston

"Google ads is intent purchasing, someone is searching for you, or your service actively on Google. It's keyword targeted. There's that huge potential reach. Seventy-five thousand search keywords per second are insane. The reach is unbelievable." - Hayley Johnston

"What I really like about Google ads is, you can go make competitor search bids. So if you have a competitor taking a lot of your target audience, for example, you can use your competitor's name in your Google ads campaign. And when somebody types in your competitor name, you can come up." - Hayley Johnston

"If you're building your brand awareness and compiling a strong audience, that's your main KPI. Then Facebook will get you there. And probably at a bit of a lower cost than Google because it's not really that conversion; it's brand awareness." - Hayley Johnston

Connect with Hayley Johnston:

• piperandcodigital
• Facebook

Connect with April Meese:

• aprilmeese.com
• Email: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

View Details

What you will learn from this episode:

• Discover about the "five P's" you need to do at the start of the procedure to set the tone, so clients know what to expect.
• Learn techniques in drawing and designing permanent eyebrows to achieve the proper symmetry for both eyebrows quicker and faster.
• Know more about the position, speed, and pressure for more pigment retention with your clients.
• Find ways to properly deal with particular/challenging clients who insist on having their design.
• Hear about how to set a standard with your clients so that they value your time.

In the beauty business (and in life), time is your greatest asset other than your health. The more time you can save with each procedure, the more clients you can serve, and that means more revenue flowing to your business.

How do you make all these happen and make the time-saving process a part of your daily system?

In this episode, beauty artists and professionals Karen Betts, April Meese, Vicky Martin, Jill Hoyer, Mary Ritcherson, Sarah Gibbs, Liarna Jessica, and Ana Perrone joined forces to share their favorite tips, tricks, techniques, and resources. You'll learn how to shorten the time in the treatment room but still provide your clients the best service, so you both are happy and satisfied.

Topics Covered:

00:57 - How to save time to serve more clients
04:30 - The five P's you need to do before starting the procedure
07:34 - One trick that will speed you up when measuring eyebrows
09:13 - The no-stress policy for drawing on client's eyebrows
16:56 - Setting standards to keep on schedule
18:52 - What you should look for when it comes to pigments
20:32 - How to get more pigment color in the skin
25:50 - Saving time with this prep hack
26:24 - Another time-saving process for priming the skin
27:23 - What to do if your client starts sneezing during your service
27:57 - Making clients 100% happy and comfortable with your design
30:46 - A video consultation pre-treatment tip
32:49 - How to deal with clients who insist on their design even if it doesn't flatter their face
34:37 - Final piece of advice for allowing your hair strokes to get in the skin quicker

Key Takeaways:

"I like to tell my clients that I'm going to do the five Ps. And those stand for prep, pictures, paperwork, payment, and then procedure. And I do that so one, I let them know what to expect, and so they realize I'm in control, and we don't start going off on lots of questions and down rabbit holes." - April Meese

"If you press between the eyes like the third eye, that is an acupressure point that pushes actually on the nerve that runs to the sinuses, through the eyes and sinuses that makes you feel like you want to sneeze and so if you push right between the eyes, then that acupressure point will keep them (the client) from sneezing as well." - April Meese

"As long as I can still see my design, I try not to over wipe the skin because the more we wipe, the more we can irritate the skin." - April Meese

"My big thing is saving time. Time is our biggest asset; we can never get time back. For me in the treatment room, saving time means that I can get more clients so that I can get more revenue, as well." - Karen Betts

"So my big tip for you guys is to make sure that you keep practicing drawing eyebrows and set your alarm for 10 minutes and see what you can do and see how we can actually see what you can achieve in that 10 minute time." - Karen Betts

"I minimize my numbing creams. And the reason why I minimize my numbing creams is because I want a minimum amount of swelling. The less numbing creams you have, I always feel that your treatments can heal quicker." - Karen Betts

"One of my rules to boom in the treatment room is just to set a standard and train your clients that actually their time isn't more important than yours and your time isn't more important than theirs. At least then you have this understanding, and you have a level ground where they know what you expect of them." - Vicky Martin

"I do try to get as much in one pass, and I do work slow. I do I work because the slower that you work, the more pigment you get in."- Vicky Martin

"I find using threads when you've lost your way and gauging what part of the ear the thread touches really helps to match it to the other side without having to sit the client up; it looks like you've lost everything. So you can just have a little mini flap behind their head, put that in. And that really, really helps me, and that makes my treatment a little bit quicker. " - Vicky Martin

"Your speed, guys, slow means fast. So, if you slow down, you will get that pigment in quicker, and your pressure, while you don't need to have a strong pressure, I always say don't go too deeply. I'm very light in my pressure because my pigment will stay in there and minimum amount of bleeding." - Vicky Martin

"One of the booms that have helped me in the treatment room to save time is doing permanent makeup rolls. I get everything laid out on a white plastic bag. I have all these rolls made for every week. And I just take a roll and unroll it onto my tray; saves me lots of time from going in and out of drawers and cabinets." - Jill Hoyer

"I have them come 15 minutes early just to fill out paperwork. And then I spend the rest of the 45 minutes basically (on procedure). If I'm spending more than 10 or 15 minutes drawing, I'll reschedule them because it throws a wrench in the rest of my day, and I can draw an eyebrow, so if they don't like my drawing, I'll draw it on, (& tell them) just wear it around for a couple of weeks. I'll see when you come back. I don't want to rush you. I want to make sure that you're 100% happy and comfortable with my design. I want you to feel happy, and I don't want you to be nervous about doing it." - Mary Ritcherson

"I draw on my brows beforehand; I'll draw on the hair strokes. And that's not only just to save time, but it's also to kind of allow the client to see what they're going to get before we even start. So by the time we finish, there's nothing else to add, so they know what they're going to get." - Liarna Jessica

Resource:

The best microblading training and e-forms app by Ana Perrone. We recommend it to any microblading professional to download. It's FREE! Click here: https://microbladingapp.com/microblading/

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Learn how to create your own YouTube channel to gain more beauty business clients in no time.
• Find out the tips and tricks for setting up your studio, tools, and equipment to get you started with your YouTube channel with low cost and minimal effort.
• Discover content ideas so that you know what YouTube videos to create and keep your subscribers engaged with your channel by posting regularly.

Terry Lively has been in the cosmetic and traditional tattoo industry for over 20 years. She is a certified trainer member with the Society of Permanent Cosmetic Professionals. Additionally, she is a SPCP approved member supplier.

Terry specializes in 3D areola tattooing for breast cancer survivors and has referred clients from over 15 surgeons in Texas.

Have you ever thought about creating a YouTube channel? Let Terry give you a few tips and pointers on her lessons over the years with her Youtube experience.

You can start with just the basic setup of low-cost tools and possibly some equipment you already have, such as a decent microphone, lighting, and background.

If you're concerned about what video content to create and post, she shares with you some ideas to start it with and free software you can use to edit them.

If editing is not your thing, April recommends hiring a virtual assistant to do it for you at a minimal cost. You can ask about hiring a VA here.

Learn about keywords and thumbnails as they are crucial to boosting your YouTube search engine ratings.

Find out what clickbait is and how to avoid it so that you don't destroy your Youtube reputation. And instead, you'll get some ideas on how you can make your thumbnails exciting and eye-catching, so people are curious enough to check out your video content.

What about having a YouTube playlist? Terry talks about what is so special about it.

How about creating headlines and titles? She helps you outline them.

You'll hear about what mistakes she had the first time she started, so you know which ones to avoid and alternatively what to do.

Terry also talks about her favorite tattoo machines and the customer support her online store offers.

Plus, she shares her final piece of advice for permanent makeup artists.

"By putting my videos up on YouTube, and people watch me through the years, they feel like they know me personally. And I can't tell you how many times I've had people come up at conventions and say, I feel like I know you because I've watched your videos for so long. People are going to become more comfortable with you and your work even before they've ever met you or had a consultation with you. It's a cool marketing tool."
- Terry Lively

Topics Covered:

02:42 - When and how she started her YouTube channel
04:15 - Important tips and tricks to know when starting your YouTube channel
07:09 - One example of content you can make a video on
08:34 - No reason to overthink over your videos
09:30 - Why hire VAs to do video edits for you
10:43 - Free software you can use for video editing
12:10 - Great ideas for your YouTube content
17:32 - Important things to note about keywords and thumbnails
21:13 - How to make your thumbnail eye-catching
21:50 - What you need to know about your headline
22:49 - Why you shouldn't use clickbait
23:18 - How to boost your ratings and get you up in the search engine ratings
24:47 - Why have playlists in your YouTube channel
25:45 - What she'd done wrong and what she wished she would have known when she started
28:59 - Getting past your nervousness the first time
30:21 - Low-cost tools to use for basic YouTube setup
31:11 - Her favorite machines that she's collected through the years
33:52 - Brilliant example of how you can use your YouTube channel
34:58 - What product reviews can do for your YouTube engagement
35:37 - Lessons learned with permanent makeup through the years
36:51 - What brings her joy?

Key Takeaways:

"We don't have to overthink it. The important thing is just to get started. And your videos aren't going to be great in the beginning. It's not like we're live today, people are seeing a slide with your YouTube videos, you can go in and edit them." - Terry Lively

"I just think you want it to be accurate to what the video is about. You don't want to say something in your title, and then have the video be about something else or not quite with that title." - Terry Lively

"Every single video that you do, you're going to make small improvements, and it's just going to get better and better. And don't knock yourself in the beginning because that's the learning curve. You've got to have a learning curve with all this." - Terry Lively

"You don't really learn until you're working on the skin every day. You can't do one or two procedures a month and expect to really get good; you have to be working on the skin every single day and have your feet in the trenches." - Terry Lively

Resource:

• Want to hire a VA? Click here: m.me/aprilmeeseInc

Connect with Terry Lively:

• livelyinc.com
• Instagram
• Facebook

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

View Details

What you will learn from this episode:

• Find out why you should take advantage of using QR codes and make the most of them for your beauty business.
• Learn about the importance of automation and how Messenger bots can help you.
• Discover unique timing tips for hashtagging and get clients in specific locations with your social media posts.
• Hear about current resources for creating captions/subtitles so that your videos get more engagement.

In today's episode, beauty artists and professionals April Meese, Vicky Martin, Karen Betts, and Kate Shaughnessy share valuable marketing tips to help you increase efficiency and effectiveness in your beauty business.

Topics Covered:

01:00 - QR codes and how to use them for more testimonial reviews
05:06 - Automating your beauty business with Messenger bots
10:31 - Timely hashtagging to get more clients
14:01 - How to enhance your videos with subtitles

Key Takeaways:

"You can create a QR code which when someone scans over it with their phone, you can direct it straight to your reviews. It's so easy for them just to scan over that QR code and then give you a review. And all of you know that people buy on social proof on people leaving reviews. So they're really important." - Vicky Martin

"What you can do with a QR code, you create one; you keep it on your phone as a picture, then if you're out networking, you can show them a picture of your QR code, they put their phone over the top of it. And you can point that QR code to your website; straightaway, they've got all of your details." - Vicky Martin

"Automation is the future, guys. People want to speak to a bot now. It does bring more efficiency into your business. Once you start actually looking into it, in the questions that your clients are asking, you'll find that 33% at least of your questions will start being answered straight away by your messenger bot." - Karen Betts

"I have different groupings and those are different times of the day when I'm going to be posting. Maybe I might be posting to my Instagram at 9 am for a hashtag. I might throw in there, Cycle bar. Because I know that my client could be working at 9 am at that Cycle bar. Part of this is also learning where those clients are going to be at different parts of the day." - Kate Shaughnessy

"Anytime that there is something that you really want somebody to know, let's say it is a quote, you're going to make the words that you want to stand out and put them in bold, but let's say you have a testimonial, and the testimonial is talking about how great you are. Pull out that one sentence that is really going to stand out, like, April meese doubled my business. I want that one sentence, it's going to make the most impact, and I'm going to make that the headline." - April Meese

"The great thing about a bot is you can customize it; you can have people set this up for you. If you find it too technical. It doesn't have to be expensive, but it can be very efficient." - April Meese

Resources mentioned:

• intercom.com
• mixcaptions
• aprilmeese.com/blog

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

View Details

What you will learn from this episode:

• Find out why it is alright to acknowledge the negative emotions you feel at this challenging time and hear ways to transform them into happiness
• Discover Brene' Brown's teachings on rumblings, curiosity, and more so you show up better when life might trigger you.
• Learn about the idea of grounded confidence, so you can design your mission statement with an empowering "I am" statement.

Summary:

Lindsaya VanDeusen is a licensed cosmetologist for over 16 years. While on her wellness journey, she found a company (Kemon) whose philosophy and vision aligned with her. Throughout the time, she has been able to use her success to help teach others how to make a true living-wage in an industry riddled with small paychecks, little security, and no benefits.

What began as a career of wanting to make people feel FABULOUS transformed into feeling fulfilled by teaching others. As she advanced professionally, from an educator to the Kemon US Director, she experienced a rebirth of extraordinary excitement and passion in both her professional and personal life. She enjoys empowering professionals and assisting them further hone their skills and reach professional excellence.

In this episode, Lindsaya talks about how everyone should have a coach or mentor to help us reevaluate ourselves at this challenging time. A mentor can guide us through these uncertain times, help us find room for improvement, and how far we have gotten in reaching our goals.

In a world that feels shame around feeling a lower vibe of emotions, she's an encouraging force to let everyone feel the full range of emotions that we human beings feel. At the same time, she teaches us to inspire each one to find ways to move out from that space and shift it to joy, peace, and happiness.

She teaches about grounded confidence and how we can shake off any self-doubt and insecurity around ourselves through this. Remember that we don't have the power to control the external forces around us, but we can react to them proactively.

Touching on Brene Brown's teachings on rumbling, curiosity, and practice helps empower us to show up better. Instead of feeding our egos, we dig deeper and understand where those deep wounds come from. In doing so, we see things objectively and become the best version of ourselves every day.

Lindsaya shares the best exercise of understanding those false judgment triggers getting in the way and allows for deeper understanding.

Nothing is more powerful than saying empowering words to ourselves. You'll hear Lindsaya's impactful 'I am Statement' and be moved with positivity to overcome any limiting beliefs.

Everything is about, as Lindsaya says, learning to love yourself amongst the mess. You never have to be perfect because even your faults have purpose.

"I am grounded confidence masterfully created for service, success, joy and insurmountable love." - Lindsaya VanDeusen

Topics Covered:

03:49 - Why everyone should have a coach, especially at this time of the pandemic
05:14 - How to shift that lower vibe of emotions into joy and happiness
10:03 - Acknowledging the feeling that something is not going well, dealing with it, and moving away from it
12:55 - The power of grounded confidence
16:44 - Rumbling, curiosity, and practice
19:31 - The need to understand what, where, and why those triggers in your behaviors came to be for you to show up better everyday
24:35 - What to do when we realize we are triggered
27:00 - Designing yourself and your mission statement - your 'I am statement.'
29:46 - A powerful exercise is saying, 'The story I'm telling myself.'
32:44 - Lindsaya sharing her empowering 'I am statement'
36:08 - Having the deepest relationship with yourself
37:16 - A truly inspiring message from Lindsaya

Key Takeaways:

"When you teach, two learn." - Lindsaya VanDeusen

"And I don't think that the work is ever done. I think we continue to reevaluate who we are, where we are, and where we have room for improvement." - Lindsaya VanDeusen

"When we look at the external problems, the reality is, the only thing we often are in control with is how we react to them." - Lindsaya VanDeusen

"When we're talking about getting in the community, that is so important, because you need mirrors, you need to be in the arena with other people doing the same thing, getting their butt kicked, so that they're able to help you along, extend their hand back when they're one step ahead. And then same thing, allow you to do the same and push you ahead when they're behind." - Lindsaya VanDeusen

"Stay curious. Ask people questions like become the interviewer. Whether you're in my industry, or not, you have something to teach me, you are gold, you have your own zone of genius." - Lindsaya VanDeusen

"Things are applicable in every arena, you have to just bring it in and like rumble around with it again. That staying curious and then the practice is doing that, committing to doing that over and over and over." - Lindsaya VanDeusen

"When we realize we have that trigger, a journal is the most explorative way. I like to use Brene Brown's work with the story I'm telling myself and write down." - Lindsaya VanDeusen

Connect with Lindsaya:

• lindsaya.com
• Instagram

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

View Details

What you will learn from this episode:

• Find out important things to know about the new IOS data privacy changes
• Check out what platforms are affected by the privacy changes to understand how to make the most of your advertising strategy.
• Learn some of the best ways to navigate these changes on your social media platforms

With the new IOS privacy already rolling out, how might it affect your advertising and overall marketing strategy? From a personal standpoint, it is a good idea to have more privacy. On the other hand, looking at it from the perspective of a business that advertises, that's where the challenge lies.

This new IOS privacy change affects every platform that uses pixels. This means that it will not be able to track the conversion of our potential clients the same as before if the prospective client decides to opt-out of the shared data.

This could potentially affect the cost of ads, and acquiring a client will most likely get even more expensive. That's why you must look at your marketing strategy, your messaging, and your targeting.

In this episode, I will share updates on the IOS Privacy changes, also known as the Apple Tracking Transparency Framework, what it is about, how to go about tracking your ad conversion, making the most of your advertising, and email systems.

"With data privacy changes, the ad costs are going up. It means it's going to cost us more actually to acquire a customer. And that also means that we have to be more effective with our marketing strategy."

- April Meese

Topics Covered:

01:26 - How the IOS(Apple) privacy changes affect every one of the platforms
03:45 - Getting ads that are not relevant to your preference
04:50 - Talking about updates on the Apple Tracking Transparency Framework and how it affects ad cost
06:44 - How these data privacy changes affect your marketing strategy
07:18 - What you need to know in terms of advertising
09:16 - How will you still be able to track your ads
10:35 - The problem with running an ad with the new data privacy settings
13:08 - Workaround you can do to this privacy changes
15:10 - Essential things you need to know about what these data privacy changes mean when it comes to your ads
18:26 - April's important announcement

Key Takeaways:

“With these changes, you're still going to get ads in your Facebook or Instagram, in your feed, they just won't have your data and so they won't be able to track it.” - April Meese

“From a personal standpoint, that feels good, less people know about our personal stuff and you mind your business. But from a business standpoint, like a small business, if you're doing any type of advertising, this can be a little bit tricky. Knowing what is being tracked and what's not being tracked is what's going to be key with this.” - April Meese

“Instead of just sending them to just your overall general website, you would send them to a specific page, which is sometimes called a landing page or even a sales page. And the sales page is then designed not only to make sure it's answering all of their questions about your business and your services, that one service.” - April Meese

Resource:

• Are You Ready To Be Seen, Enhance Your Credibility, And Attract New Clients with Media Publicity? Click here: https://www.aprilmeese.com/media

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

View Details

What you will learn from this episode:

• Find out what you need to do when hiring and managing your team members so that you set the expectation for each of them right from the start.
• Discover a 4-point managing system that eliminates competition and instead encourages collaboration.
• Learn the common mistakes that most beauty business owners make when hiring employees.
• Hear about how to get your staff to sell your products and services even without commission.
• Get the inside scoop on what leadership skills you need to master for you to manage your team members so that your beauty business continues to boom.

For 13 years, Paul and Tussanee Luebbers ran Integrity Lash, a premier 7-digit lash salon in Southern California. Over the years, Integrity Lash was recognized by Vanity Fair, Los Angeles Magazine, Pasadena Magazine, Pasadena Weekly, Brides.com, and others as one of the best of SoCal.

Salon Today chose Integrity Lash as one of the Top 200 salons in North America for four years. Now Paul and Tussanee host the top-rated podcast LashCast, as well as host training and webinars tailored for lash artists. The twosome aims to educate and uplift lash professionals on how to be better lash artists and competent business owners.

Paul and Tussnanee founded The LashConference in 2019, and over the last two years, almost 700 lash artists have attended the event to learn how to market better and run their businesses. Aside from their training and events, they will be launching their coaching program soon to teach lash artists how they can achieve their business goals and build a business that serves them…instead of the other way around. When they aren't running their events or training, they also speak at trade shows like ISSE and IBS and lash conferences all over the states.

In this episode, Paul and Tussanee share their real-life experiences in starting their beauty business, managing, and growing it, including the pains and joys that go with it.

You'll hear an open and honest account of the lessons learned from their 'mistakes' and setbacks that made them stronger and better leaders. In addition, they share insights from what might at first seem like counterintuitive practices, but that is precisely why these strategies work.

If you think you'll have it easy when you hire staff, this eye-opening conversation will make you think again. Find out the leadership qualities you need to successfully manage your team for a harmonious and prosperous beauty business.

How do you deal with problems or negative energy in the workplace? Paul and Tussanee forge a sense of collaboration among their staff with their management style. You'll want to hear their approach to resolving conflict and making the most of difficult conversations. It's a great reminder that a lot is expected from you when you are a leader.

Listen as they share with you essential tips before hiring your staff because knowing these key components will help keep your beauty business thriving and growing.

"We really have a philosophy when we have staff that my number one job as manager was to take care of the team, not the clients, not anything else, take care of the team. I take care of the team, the team will take care of the clients, and the clients are taken care of. They take care of the business; it's a circle of life in business."
- Paul Luebbers

Topics Covered:

03:51 - How Paul and Tussanee's beauty lash business organically grew
08:35 - Do they compartmentalize their life into personal and business?
10:49 - What to consider when hiring team members
12:53 - What you need to know when hiring and managing your staff members
16:13 - Figure out who is the problem in your company
17:35 - Leadership skills required when you lead a beauty business team
19:45 - Why those difficult conversations are so important
23:53 - How to approach uncomfortable conversations
25:33 - Assuming the best of your employees
28:12 - Training your staff on how to deal with difficult situations
31:13 - Systems that address the issue of competition
38:57 - The anti-commision way to motivate your team to sell your products and services.
49:05 - How to see things from the lens of humility
53:31 - What's at the top of their list that helps them in getting their behavior checked
55:53 - Important tips before hiring your staff
01:01:12 - You're still the leader even if you hire a manager
01:02:17 - What's coming up for beauty professionals

Key Takeaways:

"I have to say that one of the things that work about our relationships is because we are so united in our mission. I mean, here we have different jobs, but it's for the same cause, and it's really cool to be on the same team." - Tussanee Luebbers

"I think the biggest thing is that most people think, Oh, I'm gonna hire people so I can make money in my sleep, passive income somehow. And the truth is when you at least first hire, and you're just starting out, you have to be ready to work more and make less, especially in the beauty world." - Paul Luebbers

"You got to, sometimes just take the joy, the little things to celebrate because life's gonna beat the crap out of you at times. That's how you focus on, you're gonna be really discouraged, but take the small victories and pump them up." - Paul Luebbers

"When you become a leader, you need to learn or know how to pull your team accountable. You need to be the one that holds the team and pushes them. Because when people aren't pushed we just kind of pull back, and we do the bare minimum." - Paul Luebbers

"When we first hired, I was really learning to realize that we have to be servants first. That was the quality that we had to change." - Paul Luebbers

"We say this: People, they don't leave companies, they leave you." - Paul Luebbers

"You may think that you have a team, but if you compensate through commission, you don't have a team; you have individual players building their own businesses." - Tussanee Luebbers

"You can't communicate when you're in anger because you're not thinking about what's best for the other person. You're only thinking about how you've been wronged or it's hard to serve people in the way that they deserve." - Tussanee Luebbers

Resource:

• Are You Ready To Be Seen, Enhance Your Credibility, And Attract New Clients with Media Publicity? Click here: https://www.aprilmeese.com/media

Connect with Paul and Tussanee Luebbers:

• Instagram
• thelashconference.com
• LashCast Insider Club
• Podcast

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Find out marketing tips and strategies for creating content that hooks the audience's attention and inspires them to take action with your services.
• Learn about how to make the best headline hooks for social media posts.
• Discover Instagram tips and hacks that will help boost your engagement and marketing effectiveness
• Understand how you can leverage video in your business so that you can establish a connection, trust, and eventually, conversion with your community.

Have you wondered what marketing content is the most effective for your beauty business and the most efficient for meeting your marketing goal? Are you feeling spread too thin with your time working in & on the business? Is it necessary to be on all the social media platforms?

In this episode, April Meese is joined by beauty business experts Karen Betts and Vicky Martin, who share their best marketing tips, timely strategies, and proven practices. Hear them talk about how to make the most of your content on Facebook and Instagram, so you can get more brand visibility and attract more clients. You'll dig into the different resources generously shared to maximize your social media captions, boost posts, and convert more followers to buyers.

"When you're thinking about your marketing content, start with the end in mind."

- April Meese

Topics Covered:

01:37 - What to consider when thinking about your marketing content
03:05 - The key when you're first starting on any social platform
05:35 - How do you hook in your audience with your social media posts?
06:58 - What makes people lean in to listen to you?
09:37 - Shareable content
10:21 - What is better, shorter or longer Instagram posts?
12:10 - How to turn your ordinary photos into video and why you want to animate them
13:00 - What makes Instagram Reels worthwhile?
15:02 - More Instagram hacks for your beauty business
18:38 - Why it is so important to be creating video content
21:51 - Tips on repurposing content to save time
25:44 - More about captions

Key Takeaways:

"When you're first starting out on any social platform, I think the key is to FOCUS. FOCUS is a great acronym for Follow One Course Until Success." - April Meese

If you're doing too many things, you're not able to do them well. It's true that if you can show up on different platforms, you do create a little bit of what they call Omnipresence, where you're being seen in multiple locations where your ideal clients hang out. But it also might be hard to make real connections that way." - April Meese

"Instead of going one mile wide, but only an inch deep in terms of your connections. It's better to go one inch wide and a mile deep with your connections, so you're working on that one platform, really maximizing the connections that you're growing." - April Meese

"And the thing about video is, it helps build your authority. When you are on camera, you are seen or perceived as an expert. And when you're building that authority, you will build trust, so that builds your credibility." - April Meese

"You want to create content that somebody will save because it's not proven, but tests have been done, that if you did a piece of content and someone saved that, you know, the little flag of the algorithm notices it more and makes the post higher." - Vicky Martin

"Now it's all about having good quality, and only posting one piece of really good quality per day." - Karen Betts

Resources:

Transcription: https://www.rev.com/transcription-services/market-research-transcription

Audiogram creation: https://www.headliner.app/

Canva: https://www.canva.com/

Pixel It: https://giventofly.github.io/pixelit/

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Understand why showing your human vulnerabilities and genuinely engaging on your social media helps your audience resonate with you, as well as your business.
• Discover what impact your story can have on the lives of those who needed to hear it and how it is a liberating experience for you too.
• Find out what to do when you are in a seemingly hopeless situation and how to turn it around to be successful in life.

Elizabeth Molina is a Beauty Mentor / Influencer, Founder of theMolinaGlow.com. She is a model on a mission and a Speaker. Elizabeth's personal story of survival has led her to become a catalyst to help people redefine the WHY surrounding beauty practices. Elizabeth will help you find and uncover the reasons behind your beauty choices. Elizabeth's exercises will help you discover your true self and reignite your zest for life.

In this episode, Elizabeth shares the ordeal she went through as a very young woman, and it is one inspiring story. She tells how she found the strength to move ahead past these impossible situations in life. Despite it all, she picked up pieces of her life and became independent -- started her own beauty business that is doing well today.

Her Instagram account has a good following, and she shares tips of what she does to resonate with her audience. She gives her advice for someone just starting in the beauty industry to establish yourself as the go-to person and build your business.

With the pandemic changing the business landscape, she also transitioned her business online. Listen to her as she opens up about what made her finally share her experience and how it impacted others and herself in the process. Telling your story is priceless, indeed!

"With the TED talk, telling my story, I was so nervous. I was scared even afterwards. But I'm super happy that I did it, the feedback from the people who need to hear the message, the men, the father saying, I thank you so much I need to send this to my daughter."

• Elizabeth Molina

Topics Covered:

02:05 - Taking a backstory of her life as shared on Ted talk
03:18 - The strength you find when you hit rock bottom in life
04:41 - Picking up the pieces, getting back to work and into the beauty industry
07:41 - Her tips and tricks for building a following on Instagram
09:07 - Her signature service in her beauty business and other services she offers
15:11 - Transitioning her business online
17:24 - Overcoming self-doubt and confusion
21:06 - How the TED talk came about and finally told her story
25:50 - Telling a story she never wanted to share
32:41 - What she's excited about these days
34:56 - What is a 'Beauty Circle' tool all about

Key Takeaways:

"I would say, showing up for your community being vulnerable with them, engaging with them and asking them questions. I feel like that is how my following on Instagram got there." - Elizabeth Molina

"If I could provide that safety because they did see me as this almost perfect person. And I could show them my flaws and they will say I also have them and thank you for unburdening me because I now feel safe." - Elizabeth Molina

"With the TEDx, telling my story, I was so nervous. I was scared even afterward. But I'm super happy that I did it, the feedback from the people who need to hear the message, the men, the father saying, I thank you so much I need to send this to my daughter." - Elizabeth Molina

Resources:

• Assess where you're at and figure out what you want to change. It's a cool tool for everyone, and it's totally FREE. Click here to download: https://www.elizabethmolinainc.com/beauty-circle/
• TEDx Talk - Elizabeth Molina

Connect with Elizabeth Molina:

• elizabethmolinainc.com
• Instagram
• YouTube
• LinkedIn

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Learn how to make use of your voice to draw in prospective clients for a deeper connection.
• Find out how to sound confident without coming off as arrogant.
• Discover how to start any presentation well, and end strong.
• Learn how your voice can convey the value of beauty business services or turn potential clients away.

Tracy Goodwin helps executives, professionals, and entrepreneurs at the top of their game get to another level of success they didn't even realize possible. Tracy transforms your life by changing how you use your voice to communicate and by shifting the tones in your voice that isn't working for you so you: save time in meetings and getting what you want faster,
communicate with clarity and build strong relationships with ease, influence and persuade through emotional connection, and significantly increase financial success quickly.

Have you thought about how your voice is the most powerful tool you can use? How do you show up and speak about your beauty business brand and services?

In this episode, Tracy shows you how to own your words, command attention with vocal variety.

Often we rush to say things we are uncomfortable with, such as the price of our services, just so it's done and over with, without thinking much about how our voice makes people feel about what we want to express. Tracy teaches you how to use your voice to communicate that you are the expert.

She gives you examples of how our voice tone, pitch, and cadence can make your words come to life. She demonstrates how to hook the audience's attention, as well as, how to end strong with your message.

If you're worried about your video not turning out as perfect as you would like things to be, you'll want to hear Tracy's advice for tackling this concern. Learn why showing the different nuances in your voice and powerfully speaking from the heart are critical.

Most importantly, remember that your voice is just an instrument of the message you have to share with the world, so it is essential to use it properly.

"Boldly own it like it's a fact." - Tracy Goodwin

Topics Covered:

03:48 - What you should know about the power of your voice
04:55 - Methodology of the Psychology of the Voice
06:42 - The habit muscle memory of how we speak
08:45 - What is that one big part of confidence?
10:49 - Slowing down and owning it
14:46 - Work from the place where you think “I do know what I'm talking about."
17:19 - How to come out of the gate with a fantastic start
19:48 - Some powerful ways you can end your talk strongly
22:31 - One of the biggest game-changers in the money arena for your people
24:52 - How talking from an organic perspective makes it easier
26:46 - Play all the shades
29:37 - Get comfortable in the pause
36:36 - Final points to know

Key Takeaways:

"What my methodology is called the psychology of the voice, and I have no doubt based on the data and the research that I've done, that we have to go inside before we can use our voice in a big way outside." - Tracy Goodwin

"We have to get connected to the message. The message is, what do I really want these people to know? Here's the thing, the message is in your heart. The voice is the orchestra of your heart." - Tracy Goodwin

"First and foremost, you're not going to have any power until you start speaking from your heart." - Tracy Goodwin

"The goal is you've got to hook us, get us in the plane, get us buckled in, and take us to the destination. And the way you do that is you bring your words to life. And you bring your words to life by letting me know who you are, and how you feel." - Tracy Goodwin

"We need that strong opening, but we also need a strong ending." - Tracy Goodwin

"Some people can't listen to loud, some people can't handle slow, some people can't handle fast, or whatever it is, if you're not using all these elements, you are losing a part of your audience, simply because if you go fast, and they can't handle fast, they're going to check out and they very well maybe your person." - Tracy Goodwin

"Start getting comfortable in the pause. It is the most powerful tool you have because in the pause, in your listener's subconscious, they process you care about them." - Tracy Goodwin

"We think we're direct, and we're not. We're buffering because a lot of people are people pleasers. A lot of people feel like they have to, 'I gotta convince you to buy this from me.' No, all of that is your problem." - Tracy Goodwin

Connect with Tracy Goodwin:

• captivatetheroom.com
• Instagram
• Facebook
• LinkedIn
• Podcast: Captivate the Room

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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Join our FREE workshop and get consistent clients now!

Click here: https://www.aprilmeese.com/live

What you will learn from this episode:

• Find out traditional marketing strategies you can employ that are as effective today as before in getting clients
• Learn a leadership style that keeps together an organization without being controlling
• Find out what's in, what's new, and what works best in the beauty industry to keep you updated with the latest trends and technology

Teryn Darling has been a cosmetic tattoo artist for over 20 years. Her background and experience in body tattooing elevated her to be one of the most skilled, versatile, and standout PMU artists in the industry. She owns the Girlz Ink Studio® along with her partner Kat in Las Vegas, where she proudly trained and now houses several top artists. She became the master distributor for LI Pigments® in 2011, and with that, she started and cultivated the Girlz Ink® Supply Store. She is a founding partner in Shades and Strokes®…the first and longest-running brow class to teach all techniques…powder brow, machine hair stroke, and microblading. She is a founding partner in Skinful Beauty®, producing some of the best and most innovative pmu products in the industry today. She is a founding partner in America The Beautiful® and launched the Girlz Ink Online Academy® last July. All this while still staying at the top of her game with her procedure skills, holding hands-on classes, and remaining humble and down to earth.

She talks about LI Pigments, how she got the word out to market the brand to become known worldwide, and how it changed her life when she became the distributor of the line.

Teryn talks about other ways to get the word out about your beauty services other than relying on social media. Thinking out of the box is the way to go, and she shares with us proven and effective ways to promote your services traditionally.

Her leadership style has helped her keep a great vibe with her team of employees so that they want to continue to be a part of the business. She believes that for the artists to stay loyal, they must make good money and feel free in the workplace.

No one is spared from any struggles and challenges in life. That's why it's essential to set boundaries and find your voice. She shares her inspirational story of how to handle adversity, as well as how she overcame self-doubt.

Listen to her tell her #1 lesson learned over the years as an artist and what she passes along to other beauty professionals as words of wisdom.

Hear her definition of success and what brings her joy and get nuggets from them that you can apply to your own.

She leaves us a gem of thought to reflect on as we navigate the world of social media.

"So I always wanted to relate to my artists as an artist. I don't put myself above them or below them, but I'm their leader."

- Teryn Darling

Topics Covered:

04:31 - What Teryn feels about her accomplishments

04:45 - How Li Pigments contributed to her life when she took over being the US distributor

08:50 - Her way of promoting Li pigments

11:38 - How she thought out of the box when she launched her first store

13:08 - Putting yourself out there and mentoring people helps in marketing Li pigments

15:53 - How she got her first clients

17:53 - Why you shouldn't rely on social media alone to market your beauty services

19:02 - How she manages her team of employees

23:51 - Her leadership style

25:35 - Lessons learned from her personal and professional struggles

37:01 - Talking about success, security, and complacency

37:28 - What success is to her

39:33 - People who have made an impact in her success

41:35 - What is there to look forward to with the PMU industry

42:46 - Favorite service needle, pigment, and machines

47:03 - What she's coming up with her product line

48:20 - Talking about a podcast

51:59 - What brings her joy?

53:05 - Her inspiring thoughts for everyone

Key Takeaways:

"You learn, you figure out, Aqua today is not the same Aqua, as you and I knew it six years ago, even four years ago, four, three years ago, we made major changes to it, evolved it. Put it out there, own it, and be super transparent." - Teryn Darling

"I think today that kind of stuff, the in-person stuff showing up at the doctor's office and getting booked, getting breakfast so you can speak in front of the doctor and the staff going to the salons, going out and meeting people, today, even with social media, I think it's still really powerful." - Teryn Darling

"We're passionate, emotional, and we need to feel free, right as artists, so I knew that in order for my artists to stay because you want your artists to stay. They have to feel free. They have to have the room to make good money." - Teryn Darling

"If you were to ask me my proudest achievement, my best achievement ever in my career, it would be my team. Without a doubt, I wouldn't even have to think twice about it." - Teryn Darling

"Now, I know 100% that gut feeling, that is there by masterful design. That's our internal warning. And I listened to it now, I follow my gut now. I did not for a long time. Some of the worst situations I ever got in was because I didn't listen to my gut." - Teryn Darling

"Building your confidence and finding that voice and setting boundaries is big for me now today." - Teryn Darling

"I define success by peace, joy, feeling happy with yourself, time with my family, my partner, my animals, my friends. You reach a place of income where you can afford the things in life that are a necessity, like insurance. Trying to keep that balance." - Teryn Darling

"With social media, use it for inspiration rather than comparison." - Teryn Darling

Connect with Teryn Darling:

• girlzink.com
• Instagram

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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Join our FREE workshop and get consistent clients now!
Click here: https://www.aprilmeese.com/live

What you will learn from this episode:

• Learn how to go about forging ideal partnerships that allow for a steady stream of referral clients for your beauty business
• Learn the basics of a collaboration framework that effectively establishes strategic partnerships
  Find out where to look for ideal partners for your beauty business collaborations
• Know what considerations to make when engaging in partnerships so you get a consistent flow of referrals and not just a few of them here and there

To grow your beauty business, it’s a wise idea to create more than one pathway for getting new clients. Other than making a website and growing your presence on social media, referral collaboration partnerships are also one of the best ways to go about expanding your business.

However, It is not just any kind of collaboration, but rather it is strategic partnerships where each one benefits from the other.

This episode is all about understanding how to go about collaboration, where to find ideal businesses to partner with, how you nurture the relationships you created, and important considerations to know before starting to get referrals. After all, you want to have successful collaborations for your business to expand and grow.

“Pour into those relationships, and it will come back to you.”

- April Meese

Topics Covered:

06:09 - What does partnering with other businesses look like?
09:24 - Ideal partnerships that work best for your business
12:18 - How to get referrals
15:01 - The Collaboration Framework TM
15:40 - Connecting by bringing in value
16:30 - Flexibility and clarity of communication in business
18:51 - Considerations for engaging in partnerships
20:10 - What if partnerships didn’t go as what you wanted them
21:18 - Why track referrals
24:26 - Spend time to nurture relationships
25:18 - Getting out of your comfort zone to start partnering
26:13 - A helpful system to connect and reach out to people
26:53 - What is an AMP-lify method?
30:26 - Why having mentors is a wise business decision

Key Takeaways:

“When you're attracting clients, you can build, buy or borrow.” - April Meese

“Relationships take a little bit of work, but for me, it was always an easier way. And not to say you wouldn't do the others as well, you would still do your social media and do your building. And you might even do a little bit of paid but the ‘borrow’ was always the way for me to go.” - April Meese

“Partnerships can take a variety of forms. But the ones that work best for me were always the high-end salons or spas that didn't offer the services that I was offering. Even for the lash artists, if they want to partner with a solo permanent makeup artist -- these are two complementary businesses.” - April Meese

“Be flexible; that’s how we want to be in business.” - April Meese

“Be clear with your communication because expectations are just future disappointments if not properly talked about. If you haven't expressed what you're wanting and what it looks like in your mind for this partnership.” - April Meese

“It's so interesting that somebody said this to me before, you have to ask to get it because a lot of times we think, oh I don't want to bother. But here's the thing, people love to give their opinions.” - April Meese

“See if the business is promoting themselves. Because if they are not promoting themselves, it's probably not going to happen that they're going to promote you.” - April Meese

“Don't worry about the ones(partnerships) that don't get off the ground. Just the ones that are soaring, put your energy into that. Put your time and all of your love into those that are really working.” - April Meese

Connect with April Meese:

• aprilmeese.com
• E: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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Resources / Links:

• Coupon Code: CLONE https://www.aprilmeese.com/offers/CyMRty5P?coupon_code=CLONE

How can you be more aligned with your conversations with your clients and prospects?

Let's leverage the power of communication by using persuasive language.

What you will learn from this episode:

• Discover the persuasive words to use for people to book your beauty services
• Learn some key things that align your conversations to attract the right clients to your business
• Find out how to 'future pace' so clients can visually experience your services' benefits which can also boost your sales
• Find a way to eliminate procrastination and get prospective clients to take action sooner rather than later

"Imagine is such a powerful word because you actually help the client, it's called 'future pacing'."

- April Meese

Topics Covered:

01:06 - One of the most powerful words for sales
03:16 - Using this word will bring more legitimacy to your conversations
05:13 - Imagine what word helps the client sell themselves on the benefits of your beauty services
07:09 - The two most popular words used in advertising
08:37 - You should never leave this off of your CTA (call to action)
09:17 - Make the client the 'hero' in your business

Key Takeaways:

"It's been said that we are all tuned into the radio station WIIFM, and that stands for what's-in-it-for-me. We don't pay attention to things until we know what we can get out of them. And so they want to know that you are invested in them, and you have their best interests at heart. People start paying attention when you use the word 'You' or when you're using their name." - April Meese

"You should look at your website and go through and maybe even print off some of the pages and take a red marker and circle all of the times you use the word 'I' in red versus all of the times you use the word 'You' and put that in green. And you can look for ways to change your website so that it speaks to your clients and creates desire and demand for your services because they know that you are interested in them. " - April Meese

"I always say the 'proof' follows the 'because'. So, if you make a claim about how great your services are, or why they should have your services, follow it up with proof." - April Meese

"When you use the word 'Imagine' and then talk about benefits after that, it helps the client see themselves in that having those benefits; it takes some of the risks away for them. Because we know we're doing beauty services on the face and body, there's some risk there. And people are risk-averse." - April Meese

"And what's interesting about these words 'New' and 'Different' is that the brain likes things that are new and different. We've seen this in our beauty industry, there's always a new technique coming out. And the word 'New' implies that it's better and different, that they're going to have results that they maybe haven't had before. And that's exactly what they want." - April Meese

"I think the word 'Now' is also very powerful because people will often procrastinate. You've heard that procrastination equals elimination, meaning that 'delay' is the death of the sale, meaning they never get back to it. So just by saying, click this button 'now' or call 'now' versus just click the button or just call, instead of just call us, if you have the word 'now', it actually inspires them to take action sooner rather than later." - April Meese

"You don't want to be the hero in your business. You want the client to be the hero."- April Meese

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Learn how to be fearless in going forward despite the odds, so you continue growing your business.
• It would be best if you didn't do it all alone, and it is essential to know the value of great mentors for solid support.
• Learn that the only way to keep going forward is to keep evolving and accepting any imperfections.

Summary:

Anne Marie is the director and manager of Permablend. She is a special educator who has worked with children with Autism and their families. Parent trainer focusing on behavioral issues and behavioral techniques to create the home and family environment desired. What gives her the most joy is the time spent with her twin girls.

Listen to Anne Marie as she shares her life's ups and downs. How she carried it with strength and grace is one thing we can all learn from and strive to attain.

She shares the time she started tattooing and how she overcame the thought of perfectionism. There's no point in comparing yourself with other tattoo artists or beauty professionals, but instead, just hone in on your craft to be the best you can be. As a lifelong learner, she reminds us not to be afraid of failure. You can always fix things as you move along.

She mentioned the evolving nature of permanent makeup and the tattoo industry to become mainstream for the public. Young artists who are just starting may not know what women before them have gone through and fought to have the industry they love today.

She talks about where she finds the strength to get through life challenges like a divorce after a long marriage, coping with her sister's death, and losing other loved ones. She shares encouraging words to other beauty professionals on being fearless and being where their feet are. Allow yourself the grace of time and experience.

She thinks women tend to compete with each other, not realizing that nurturing women to help each other grow creates more of a significant impact. Remember that everyone is going through something, and you never know if your kind words could change their life.

Her biggest tip is having great mentors and a strong support system to get you through it all. It's an investment in yourself since no one should try to do it alone. You will always need someone, and we all have something to contribute. Even successful individuals have mentors of their own and see where it has gotten them.

"You're in the exact place you're supposed to be in this moment of time. Like, where you are, is where you're supposed to be. And you're going to continue to grow your craft and be better. But at this moment, right now, just allow it to be and take it all in and make it part of who you are."

- AnneMarie Rubino

Topics Covered:

01:32 - Having the most beautiful and precious time with her twins
02:48 - A backstory of her family life having a father who is a tattoo artist and what she went through in life -- the ups and downs of it
07:20 - How different is tattooing from permanent makeup
10:04 - How she started tattooing
13:09 - How she bounced from all the difficulties when she began as a tattooist and PMU artist
13:32 - A lifelong learner
14:42 - An evolving industry - products, ink, and technique
16:32 - What younger tattoo and PMU artists should know about women's role in the industry's evolution
18:53 - Where do her strength and fearlessness lie?
22:25 - The choice is only just to go forward
25:15 - What younger artists can learn from her encouraging words
27:11 - The value of great mentors and great support
28:41 - Women nurturing women and growing with each other
31:42 - Perma Blend is evolving
32:36 - What she's up to these days
33:18 - Trends she sees coming and excited about and collaborations with artists

Key Takeaways:

“I was so disheartened because I thought that I take so many classes, and I thought that I was just not doing something right, right, because I couldn't get the results that I wanted. And I think just persevering, just really continuing to hone in on your craft, and not really worrying about what anybody else was doing.” - Anne Marie Rubino

“I feel like we always get better, we can always be better. There’s always so much to learn and I'm a lifelong learner.” - Anne Marie Rubino

“I think once we feel like we've arrived, I think that's when we get in trouble. And so I think by continuing to have an open mind and continuing to learn from whoever is in your path, I think is always the best way.” - Anne Marie Rubino

“I don't claim to know, I don't claim to be or do or know anything. I don't know if I don't know, I'm going to tell you that. If I don't know, I'll find out. And I'll make it that I know it now but I'm not going to pretend that I know it. I'm not as good as one artist. I'm not as bad as the other artist. I'm right here and it's my job to make myself better.” - Anne Marie Rubino

“I think to give ourselves the grace to know that we don't have to be perfect. Yes, that was a big life lesson for me, because there were things that I wouldn't do when I was younger because I couldn't do them perfectly.” - Anne Marie Rubino

“A friend of mine said, If you make a decision, and it's the wrong decision, just make another decision.” - Anne Marie Rubino

“When people have to really think about and focus on other people, they also lose concentration on how to better themselves.” - Anne Marie Rubino

“One of my colleagues here at work, his grandmother used to say, be where your feet are.” - Anne Marie Rubino

Connect with Anne Marie Rubino:

• permablend.com
• E:manager@permablend.com
• Facebook
• Instagram
• Twitter

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Find out how to clearly create an ideal client avatar of your beauty business so you keep attracting the very best clients every time.
• Understand people's buying mindset so that everything you do speaks directly to them, and you are top of mind when they take action.
• Learn how to start a client attraction funnel and find the time to do it even when you say you don't have it.

Summary:

Jennifer Louise is an Obsessions Salon founder and lifelong hairdresser. She holds over 20 years of experience and is head of reservations. Jennifer keeps the salon in check as the queen of organization and the reason why the salon runs smoothly. She decided to extend her appointment times some years back to make the guest's experience outstanding. Jennifer also coaches business builders for the king of hairdressers education 365 hair. She gives back to the industry that she loves and is CEO of the Successful Salon Club, an online global training academy for salon managers.

In this episode, Jennifer shares her 17-year journey into the beauty industry with her struggles that made her successful.

She tells the lessons she learned from buying a salon that is already operating and the challenges she went through and what it taught her.

Ten years into the business, she realized her salon was not growing as she had hoped. She then decided to rebrand and zeroed in on creating a business for the ideal clients she always wants in her salon. She couldn't stress enough the importance of knowing your identity, knowing who you want to service, and consistently delivering your message, so you attract more of those clients who will help you grow your beauty business.

She underlines the need to understand the emotional buying behaviors of your clients. Then once you figure that out, clients will become your army of mini-marketers all around you to build brand awareness.

Learn her Instagram strategy of how she draws inspiration for posts, how she creates a marketing funnel, and how she reaches out to her prospects to follow up for new clients month after month.

Jennifer's business is proof that defining your dream client and creating marketing for that client is the best asset you can have for growing your business.

"The secret to growing your business is finding your 'Sue.' Knowing your identity, then knowing your ideal clients so that you can consistently connect with the right people to grow your business, then understanding your core values and beliefs that will layer in up for Sue."

- Jennifer Louise

Topics Covered:

01:26 - How her journey in the beauty industry began
05:33 - What she learned from directly buying a shop that is already operating
09:33 - The pains and struggles of growing her beauty salon business
16:24 - How she rebranded and zeroed in on her ideal client
19:08 - Why is it important to understand the emotional buying cycle of consumers
23:09 - Sharing her Instagram posts samples -- how it look like and where does she draw inspiration from what she posts
30:11 - How do you start a high-end salon
31:14 - Why discounts cheapen your beauty service
36:11 - How she runs her Instagram page and the marketing strategies she employs
39:06 - How she reaches out to clients
40:07 - How to start a funnel and find time to do it
47:55 - The valuable lessons she's learned throughout her seventeen-year beauty business journey
54:00 - What's the secret to growing your business

Key Takeaways:

“If you want to buy the shop that you're working in, don't mess around trying to find something else, just get on and do it and don't waste that time and that money elsewhere.” - Jennifer Louise

“I think because we always strive for that perfection, we just hold ourselves back. And one of the things my mentor always says to me is, Jennifer, perfection is poverty.” - Jennifer Louise

“The currency of the world is not the Pound, the Dollar, or the Euro, it is an emotional currency. It's the heartbeat in the brands that people buy into.” - Jennifer Louise

“I do believe that your biggest asset in anyone’s business is the ideal client.” - Jennifer Louise

“If you look at the very first line of the bio of your Instagram it should be telling you what we do as a business. So, anyone's first line should tell you what do you do as a business? Why should I pay you instead of the person down the street that does the same thing? - Jennifer Louise

“I use their words in the posts, I make sure that I replicate their language and all of my team do the same thing.”- Jennifer Louise

“When you discount it you cheapen it massively. People get addicted to discount, they never get addicted to free.”- Jennifer Louise

Connect with Jennifer Louise:

• obsessionssalon.co.uk/
• Instagram

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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What you will learn from this episode:

• Find out some of the mistakes PMU beauty artists make that you should avoid so that you protect your integrity and credibility
• Discover one trick to doing effortless permanent makeup strokes
• Hear tips for turning clients into raving fans and keep them coming back again & again
• Learn how to think and plan long-term for your business to continue growing

Summary:

Mary Ritcherson has worked in the beauty industry for over 20+ years & was introduced to Permanent Makeup by a highly respected local Plastic Surgeon in Tampa, FL. Mary began to research Permanent Makeup and instantly fell in love with the idea of helping women feel better about themselves. She completed her Certification in Permanent Makeup in August 2004 & to date, she has completed over 16,000+ eyebrow procedures.

Her NanoLines technique has gained worldwide recognition allowing her to showcase her work and share her techniques in advanced classes and conferences.

In this episode, Mary shares her lessons learned from growing a business and then starting her business again after moving across the country to another state.

After relocating to a new place, COVID-19 hits, and she pivoted her business plans once again. It is that kind of mindset a true entrepreneur should possess.

Through the years, she has built good relationships and even collaborates with what others might consider her competition.

With over a decade of experience under her belt, she shares wisdom for new beauty professionals or those still struggling to improve their skills. Mary even reveals what she wishes she would have done when starting her PMU business.

Find out her favorite tools and tricks for mastering her NanoLines technique, even what she does to this day that can also help you.

Mary reminds us to be patient because improving our skills or building a beauty industry is not an overnight process. Practice a lot and seek out training from mentors that will make you better. When you're feeling stuck, don't be afraid to ask for help.

Always keep that humility in you and keep yourself grounded. Share your knowledge and help as many people as you can.

As you earn, it's best to save and plan long-term. You will never regret having done it early in life. That way, when you are at the time of retirement, you will be living a good life and enjoying it.

"I always say to my clients; I don't need your money. I want you to be happy. And if you can't listen to what I'm telling you as the professional, read my forms, then don't spend any money with me today. I'd rather you walk out; we part friends than you knowing I shouldn't be doing something on you. And most of the time, they appreciate that."

- Mary Ritcherson

Topics Covered:

03:16 - Lessons and insights from what she calls a ‘curse and blessing’ of an experience
04:56 - Planning, taking action, and pivoting
08:22 - Seeing value in collaboration with competition
11:26 - How she navigated her business through a legal battle
14:54 - What she would have done differently when she started her career
18:51 - How did she learn her trick from doing her NanoLines
20:09 - Her go-to for machine needle and pigment
22:11 - Mistakes she sees artist are making that should be avoided
23:47 - Hone your skills and be patient
26:21 - What excites her these days and what’s up on her plate
28:17 - The best ways to think and plan long-term
31:29 - What she is most proud of
33:05 - The legacy she wants to leave people with
34:17 - What to do when you’re stuck

Key Takeaways:

“Doing what I know I'm able of doing, so saying “no” to me has been my saving grace. I know that I make the right decisions. I know my limits. I know what I can tackle, and I know what I can't do.” - Mary Ritcherson

“My trick is I work super duper clean, I pre-draw everything, and I work super slow and methodical... It just takes a lot of practice and mind control, and I talk to myself to go slow. I don't overwork it. I get in, and I get out.” - Mary Ritcherson

“Life has been good. As I said, I've had sleepless nights, I've had nausea from my clients. I've been there just like every client has been, and I don't care how good you are or how good you think you are. You can't make everybody happy. And I've lived the good, the bad, and the ugly. Hence, the reason why I say ‘no’ to so many people.” - Mary Ritcherson

“I think I'm most proud of helping a ton. A lot of people, thousands of people. But I think just maintaining my level of humility has made me really proud. Just staying true to myself and those around me.” - Mary Ritcherson

“I just want to be known as the girl, the technician, the trainer, you know, I hope to be written in a book or two down the road that I was the trainer that shared everything that I shared 110% that I gave 110%.” - Mary Ritcherson

“When it comes to my trainings, when it comes to my colleagues and my camaraderie, I don't look at people as competition. Some people don’t like me for crazy reasons, and I've learned to get rid of the negative, I've learned to delete, I learned to block, and I don't engage in any of it. For the newbies and the millennials that are getting started, don't engage in a drama, keep all of your personal stuff to yourself. Don't put it out there.” - Mary Ritcherson

“If you've been feeling stuck, and I'm sure you can vouch, and I can vouch, and a lot of us that are leaders in the industry can vouch, we've all been in those ruts. I would just say, just battle through it. Learn from your mistake. Reach out to people for advice and help. Don't be afraid to reach out to people.” - Mary Ritcherson

Resources:

Take your NanoLines machine hair stroke course at https://girlzinktraining.com/

Connect with Mary Ritcherson:

• permanentmakeupbymary.com
• Facebook
• Instagram

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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Summary:

How do you connect with individuals and stay top of their minds through the content you post? Do you want to grow your network, make the most of your connections, and network for collaborations?

You can leverage the power of LinkedIn. Try the strategies that our guest, Raluca Topor, used to secure more clients.

Raluca Topor is a Career Accelerator and LinkedIn Marketing Strategist helping course creators, and spiritual entrepreneurs build magnetic personal brands by utilizing the power of LinkedIn.

In this episode, Raluca helps you explore LinkedIn to leverage the extra visibility, build relationships, and grow your business organically.

She shares how early on, that LinkedIn was the one platform that helped her grow her career. She spills the tips, tricks, and how-tos to make the most use of the platform.

Raluca discusses knowing how to use content creation, what is best to post, how to use Linkedin features to your advantage, leveraging hashtags, and building connections with outreach. She basically covered the popular organic ways to show up on LinkedIn and scale your business.

You’ll be relieved to know that she recommends trying the least expensive version of LinkedIn to give you the chance before paying for the extra searchability and other tools.

No matter how small your business is you have to make time to create a company page because it shows people you are legitimate. That way potential clients can learn about you as a permanent makeup beauty service provider.

“Create a company page on LinkedIn. Why am I saying that? Because it will increase the know-like-trust factor. You will be seen as a legit business. People want to learn more, so they will do all the clicking. Do not leave the company page undone or unfinished. Take the time and do it right.”

- Raluca Topor

Topics Covered:

02:47 - What piqued her interest in LinkedIn and why did she join

05:40 - What to love about LinkedIn

07:53 - Tips to help you navigate LinkedIn, what content to post, how to engage with your audience

11:01 - How connections are made in LinkedIn, which content gives you the best visibility in the platform

12:55 - Leveraging hashtags

14:41 - Expanding your LinkedIn content beyond video

17:26 - Why you need the same professionally-shot profile photo across all platforms

19:33 - Other features that help you advertise online events

20:51 - What’s with first degree and 500 plus connections

21:39 - How to do outreach and create relationships on LinkedIn

23:13 - Making the most of the filters feature

25:07 - Practical reason why you have to try out the least expensive version of LinkedIn

26:26 - What to remember when creating and promoting events on LinkedIn

26:56 - Why create a company page on LinkedIn and take the time to do it

Key Takeaways:

“LinkedIn piqued my interest because I realized I could actually connect with these companies and stay top of mind by posting content.” - Raluca Topor

“While LinkedIn might not have been in the past the typical platform that comes top of mind to promote your services in your beauty industry, I do think that there are ways to leverage the platform to educate your audience and maybe draw in people that you might miss on Instagram or on other platforms.” - Raluca Topor

“You don't have to post a lot of content to start being seen, you don't have to even put a weight on you that you have to learn and post constantly. The LinkedIn algorithm is much slower than Instagram, that means that you post something, let's say on Monday, that content will work for you to push you in searches for at least I would say, a week or two.” - Raluca Topor

“You do not have to reinvent the wheel. If you already have these videos created or infographics, posts or reels on Instagram, all of that content can be slowly and strategically repurposed on to LinkedIn.” - Raluca Topor

“LinkedIn will be that platform that allows you to find people, as I said earlier before they even know they need your service if your content is up to par.” - Raluca Topor

“A way to repurpose Instagram stories or reels is actually to try LinkedIn stories, which is a newer feature. You can use a percentage for educating the customer, a percentage to sell, a percentage to inspire, depending on what type of personal brand you're positioning yourself.” - Raluca Topor

“The way LinkedIn works, I would say that video is the type of content that will give you the best visibility on the platform, and maybe asking there and encouraging the conversation to go on in the comments.” - Raluca Topor

“Another way to educate your audience is through articles. There are long-form posts, short-form posts of content. Articles would be considered that longer-form type of content, where maybe you can talk about your passion, why did you start your beauty business to take that audience beyond what they see.” - Raluca Topor

“Getting to 500 connections is a must to do. And it's not because I say so, the platform actually prefers the accounts that have 500 plus connections, the maximum you can go on LinkedIn is thirty thousand.” - Raluca Topor

“The company pages are a place where I send my clients to learn about the company to see, to get a feel of the culture, and to see if they really want to work for a company. The company pages have become a place where potential clients can learn more about you as a service provider.” - Raluca Topor

Resources:

• Download your FREE PDF - Seven tips on how to make an all-star profile. Click here: https://yourworthonpaper.mykajabi.com/newlinkedintips

Connect with Raluca Topor:

• yourworthonpaper
• LinkedIn
• Instagram

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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Summary:

Are you a beauty professional that is a perfectionist? Do you find yourself always comparing your photos with someone who's been ahead of you in the industry? Do you feel like your work is never good enough?

Don't be hard on yourself. Just continue to learn and train more, but don't give up. You are not alone! Listen to Layla's journey to success.

Layla Hinchen started her career in the beauty industry in 2003 and has run a successful and well-established hair and beauty business since 2004. In 2006 Layla became an appointed permanent makeup trainer, teaching beauty to other salons and therapists across London, Kent, and Essex. Layla now offers a range of courses, providing mentoring in permanent makeup.

Layla is a multi-award-winning artist and educator with over 16 years industry experience and 12 years teaching. Company director of a successful clinic & training academy, Layla is also the creator of the first online PMU platform & support group - The PMU Circle. Combining educational content with a community feel & continued support, The PMU Circle is aimed at artists of all levels. With a passion to raise industry standards and share knowledge - The PMU Circle is the perfect platform for bringing artists together from around the world.

In this episode, Layla shares how she started in the industry, her struggles, and how she overcame them. Learn what keeps her striving to be her best, so there is no chance to be complacent. Plus, hear her advice on what she wished she would have known when starting her business and that she now applies to her business every day.

She's been in the industry for almost two decades and what kept her going throughout the tough years is her passion for what she does. Keeping that passion for what you do, patience, and self-grace is what she recommends because the reward of the pride you feel when you finish the service and the client delight is all worth it. Always have that confidence in the work you are doing to keep moving forward.

Layla gives excellent advice on getting better at your craft and not judging yourself. There's no reason to compare yourself to other artists you perceive are ahead of you because everyone's journey is different. It can be challenging when you are seeing other beauty professionals posting their best work on social media.

You don't want to miss the story she shares and a fantastic tip on how to handle a challenging client situation. Knowing what to do when things aren't going as planned with the beauty service is a lesson that everyone should remember. Often we beat ourselves up for wanting to make things perfect. However, there is always room for improvement, so be kind to yourself.

There is so much to be excited about the world opening up again and all of the online support, but as she says, nothing beats the in-salon training.

"And even seventeen years in, I'm still faced with challenges when it comes to clients, such as have that confidence to keep pushing forward and just know that not every treatment is going to be a perfect one and accept that."

• Layla Hinchen

Topics Covered:

02:19 - What got her fascinated with the PMU industry

03:22 - The struggles she went through in her early years in the industry

04:47 - Why you shouldn't judge yourself against someone else's shiny, glossy Instagram photos

06:06 - What keeps her going

07:03 - When did she feel confident about what she was doing?

07:42 - Her favorite procedure

07:59 - Favorite machine needle and pigment

08:59 - Favorite pigment color

09:55 - What she loves to teach about and give tips on

10:25 - What she would have done when she was starting out

13:14 - Her ways of getting clients

19:27 - What she does when doing her work and there's a power cut

20:30 - What's the huge shift in training right now, and what's one thing that can not be replaced

21:52 - What is The PMU Circle Pro all about

24:04 - Encouraging words from Layla

Key Takeaways:

“Don't kind of judge your work against everyone’s shiny, glossy Instagram photos because it's important to remember that we only post our best work. If an artist has difficult skin and the treatments are not photo-worthy, we don't post it. But it doesn't mean that we're not doing them.” - Layla Hinchen

“I've gotten to the point now where I'm quite happy to turn clients away if we can't come to an agreement. But I think when you're quite new into the industry, it's having that confidence to kind of put your foot down a little bit with them.” - Layla Hinchen

“If I go on a training course now and I learn a new technique, I do that model post instantly, and it just works so well. And if I learn something new, I like to make sure I do quite a lot of it. And straightaway otherwise I forget things.” - Layla Hinchen

“Now, if something's not going right, you need to change something. So, just stop your machine and just take a second to think. Otherwise, we just keep doing the same thing over and over again expecting a different result.” - Layla Hinchen

“One of my biggest tips to beginners is, just turn your machine off, stop and just think.” - Layla Hinchen

“I have definitely seen a huge shift in training with the online world now. I don't see the online training going, even when we are kind of back to normal. And I'm actually quite excited by it. I think it does open up a lot of new opportunities. It'll never replace in-person salon training because obviously, you need to do clients and you need hands-on.” - Layla Hinchen

“I would just say never stop learning. Never stop improving. Always looking at your work, looking at how you can do better. Just don't ever give up. Permanent makeup is a tough one.” - Layla Hinchen

“Don't be too hard on yourself.” - Layla Hinchen

Connect with Layla Hinchen:

• laylahinchen.com
• Facebook
• Twitter
• YouTube

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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Summary:

Are you learning to balance motherhood, family relationships, life, or any other challenge with running your beauty business? How do you rise beyond the struggles and keep moving forward personally and businesswise?

Look for the opportunities in change and with hopeful eyes to see that there's always something new that you can do to adapt and thrive. The key is to focus your energy where you get a return on investment with less overwhelm. Listen to our guest and find wisdom in what she shares.

Marisol Medina is the Microblading Hub creator, a digital consulting service for professionals in the permanent makeup field.

She is a past journalist that fell in love with digital marketing. She loves teaching how to optimize your website, rank on Google, increase your overall visibility, and become less afraid of social media.

Marisol talks about going through a marital breakup just when she was starting her business. In this episode, find out how she overcame many things to keep moving forward both personally and professionally.

Just as everything is changing, social media's algorithm goes the same way. If social media is an overwhelming thing for you, find other ways to get your audience's attention instead.

Time and again, everyone underscores the importance of mentorship. It pays to hire a coach, someone who will hold you accountable for the success you want for yourself and your business. The best in the world have mentors and coaches. Marisol talks about the importance of finding support to reach your beauty business goals faster and investing in advertising with Facebook or Youtube ads. Please don't get discouraged with other people saying they've tried FB ads and didn't work out. There are real-life examples of businesses that are scaling and doing well even amidst this pandemic with advertising.

She also talks about her excitement with TikTok for growing your business, plus so much more is shared in scaling and growing your business:

1. Make your customers' experience as impeccable as it can be, and don't cut corners with customer service because people will know that something has changed.

2. Connect and network with people so that your ideas and knowledge won't age quickly, and you are continually evolving and moving forward.

3. Learn to delegate because the most significant transformation happens when business owners delegate. That way, you can focus on doing what you are best at, that is -- customer satisfaction with your service skills.

"Opportunity is exciting, change is exciting. We can look at it through a negativity lens or look at it through hopeful eyes and see that there's always something new that you can do to adapt."

- Marisol Medina

What you will learn from this episode:

00:59 - A backstory of how she ended up marketing her digital strategies

03:49 - Personal struggle she went through while starting her business and getting through it all

04:25 - Juggling the roles of a mom, wife, and an entrepreneur with two businesses

07:23 - Two significant issues that need to be shifted to go forward

10:04 - Where to focus your energy instead when you feel social media is too much of a burden for you

13:34 - Trends she foresees coming

19:32 - Why investing in a coach pays you back

20:15 - How to look at change and navigate this new normal

21:56 - What's the number one thing you can do for your business to keep going

23:21 - Why the hesitation in doing advertising

26:33 - Make sure that the service that you are providing is perfect

27:51 - Don't be afraid to connect and network with other people in your space

28:49 - Biggest transformations happen when you start delegating things in your business

Key Takeaways:

"If social media is too much of a burden for you, don't do it and focus your energy instead, on Google ads, or Facebook ads, something that is going to give you return on investment, and it's going to bring in clients without such overwhelm." - Marisol Medina

"Invest in coaching, is my best advice. It helps so much to have someone on the side of your bench and helping you, listening to you, calling you, asking you how this and this and that are going, and keeping track of your progress and telling you, giving you ideas, and educating you." - Marisol Medina

"You can look at something and be somber about it, or you can look at something and think about the positive things that can happen from it." - Marisol Medina

"Invest in having someone on your side, who cares about your development as a business owner and your development as a person, your personal growth, and just establish that connection." - Marisol Medina

"You can look at something and be absolutely somber about it, or you can look at something and think about the positive things that can happen from it." - Marisol Medina

"There's always opportunity in change." - Marisol Medina

"I would say, invest in advertising. I think that's a good thing to do. Anyone that's starting a business, investing in advertising is definitely going to help your business forward, especially now." - Marisol Medina

Connect with Marisol Medina:

• microbladinghub.com
• Instagram

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

View Details

Summary:

Do you see value in building global partnerships? Is there an opportunity to position yourself as an expert in your industry? It's best to find out how the Clubhouse platform works best for your business. Here are tips that can help you maximize the use of this app.

Start with an intention. How are you going to give value to your audience? Think of collaborations and adding value. Then have an objective, a business strategy on how things will work out for your business. If you listen to a room, create three action steps you need to follow through and when you will do it. Next, start your room as early as now (like starting a pop-up shop); it could be talking about beauty or local businesses around your area. This is how connections are made.

Think about your client-attraction strategy and how you will nurture these relationships. You might want to create a lead generation magnet where people can opt-in so you can follow up with clients. Having a system for doing things in your business is always critical because systems save you time and sanity. Commit to a schedule in connecting with and following up with the connections you make on the platform.

When it comes to monetizing, you can do brand partnerships, get them to sponsor your room. Launch new products and services, create clubhouse conferences with paid access, and there is affiliate marketing you can also think about for ways to monetize this platform.

There are always new things coming out of the Clubhouse platform that you can make the most out of to grow your business.

"You can have a perfect plan and never execute it, or you can just take imperfect action and make it better."

- April Meese

Topics Covered:

01:59 - How the Clubhouse app has snowballed with big thought leaders using it and what's to love about it

03:34 - Have the intention and the objective when starting the Clubhouse platform

04:21 - Currently, the Clubhouse platform is not fully optimized yet for local businesses, but you can start a room in your area

06:41 - Connections, partnerships, and collaborations: Possible pop-up shop.

07:30 - What is your client-attraction strategy?

12:16 - Systemize to maximize

15:16 - Key for connections: Make a habit of checking your messages on Instagram or Twitter

for daily DMs

15:48 - Monetizing the rooms: brand partnerships

18:37 - Leading with service

19:08 - Launching new products and services, creating clubhouse conferences and panels, affiliate links

21:51 - A platform that is based on the algorithm: What does it mean?

Key Takeaways:

"What I like about Clubhouse is it's real candid conversations. It's not overly-produced. It's very authentic. And what I also love about it is you can make connections with people all around the world. That's the thing that you should know, basic information about the platform." - April Meese

"When you're starting on the Clubhouse platform, you want to have an intention. Think about how you can give value, how you can show up and relate, collaborate, and add value. That's kind of the heart of it." - April Meese

"Have an objective. And this is like the head (from heart & head). So how will this work for your business? What's your business strategy?" - April Meese

"Currently, the platform is not optimized for local businesses yet, but that doesn't mean you can't be one of the first ones to start it. You can start a room for your area, for your city, your county. You could have it be about beauty, things in the area of beauty businesses. Maybe you reach out to another lashpreneur, dermatologist, or hairstylist, and you talk about what's happening in beauty for your city. That's a great way to get attention for your brand." - April Meese

"You can have a little pop-up shop where you can share other people's businesses. You can collaborate on, you know, what's happening. And the great thing is once you've made these connections, then you can talk outside of the platform about how you can collaborate in more ways." - April Meese

"Systemize to maximize--have a system for connecting or following up." - April Meese

"Making that connection and then, following up regularly, that's what really makes the difference." - April Meese

"As you're looking about building your business on this platform, one of the things that I've noticed is, I have to check my Instagram DMS daily. Because that's how people connect with this platform, so get in the habit of checking your messages on the platforms. That is key for those connections." - April Meese

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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Summary:

How do you move from just having a successful life to one of significance that allows you to create a legacy that lives on for decades beyond your life?

The Blackbelt Leadership allows you to lead and live a life that empowers a new generation to make good choices to become a better version of themselves. Ultimately, this type of leadership makes a positive difference in the world around us.

John L. Terry III is a two-time martial arts Hall of Fame inductee, John brings years of black belt experience to helping people, young and old, discover and develop the Black Belt Leader within and lead themselves with Black Belt Excellence. They can then use their leadership and influence to create high-performance, people-centric, values-based, non-leader-dependent teams and make an impact right where they are.

He is a best-selling author and in-demand international public speaker, John serves as an Executive Director and President's Advisory Council member with The John Maxwell Team. He is also a DISC-certified human behavior consultant, a Real-Life Management Master Trainer, and a CTAA-Accredited Emotional Intelligence Coach & Practitioner.

In this episode, John talks about the ten essential character qualities of a BLACK BELT leader. These include:

Believing in yourself

Learning everything you can

Accountability to yourself

Communicating effectively

Kinetic-action

Bold action steps

Equipping those you lead

Loyalty to your calling & to those you lead

Transformation happens.

Every one of these traits comes into play to create a way of leadership and thinking that becomes you. When you embody all these traits, you become that authentic-genuine-values- based-people-centric leader who serves people the way you want to be served. You will also become a leader who leads by example, who goes first and challenges the status quo to create an innovative way of life that significantly transforms his and others’ lives.

“The most successful leaders help their team members become leaders in their own right. Because if you can create an army of leaders, and you are leading an army of leaders, what you can do is unstoppable.”

- John Terry III

Topics Covered:

02:27 - A backstory of how John got into martial arts

03:28 - 10 essential character qualities of a BLACKBELT leader -- what each letter stands for

03:34 - Believe that there is a leader within you waiting to be discovered

04:04 - Learn everything you can

04:42 - Be accountable to yourself

05:07 - Why communication is important

05:43 - Be kinetic

06:21 - You’ve got to be bold

06:53 - Equip those you are leading

07:35 - The sense of loyalty that comes into play

09:23 - Why transformation takes place everyday in a leader’s life

10:43 - The character trait that is not written in the word blackbelt: Mu-shin

13:04 - Foundational traits you should focus on

15:29 - A man-in-the-mirror-moment that he does every morning

16:10 - The value of bookending your day

17:31 - Challenging the status quo

19:36 - The Warren Buffet’s way of prioritizing your day

21:11 - Let it be understood as you understand it

23:41 - What happens when we teach people how to communicate effectively

24:27- Leaders have to be people of action

27:47 - Action steps you need to take

29:58 - Accountability and deadline - the concept of working backward

32:09 - The traits that we see in successful leaders of today

33:51 - Formation and transformation

Key Takeaways:

“No matter what it is we do in life, if we don't believe that we are called to do that, we're not going to be successful. Because what we don't believe in, we don't pursue.” - John Terry III

“Once you believe that you've been called to do something to make a difference in some way, now, you've got to learn everything you can about that particular topic. Then you become the authority figure and the expert. When people look to you, they look up to you as the leader that you've been called to be because the leader has to go first.”- John Terry III

“You also have to be responsible to those who are teaching you to make sure that you are being a good steward of the content they have given you, but at the same time, also accountable to those that you're leading. - John Terry III

“Communication is important. Because if you can't properly iterate to individuals, what you're doing, where you're going, and the calling that has on your life, very few people are going to follow you.” - John Terry III

“Not everybody learns to connect on a personal level and to speak with someone in their own voice. And one of the things blackbelt leaders do is to learn to speak to people in their own voice.” - John Terry III

“K is kinetic because leaders are people of action, you can't sit on your butt and be a leader.” - John Terry III

“You've got to be bold, you can't sit back and let somebody else lead, and then you take credit for it. The leader goes first; the leader has to have those difficult conversations with people. The leader has to challenge the status quo to change things for the better; the leader has to disturb what is, to create what could be that's better.” - John Terry III

“If you want to achieve success in life, significantly, you've got to equip those you lead because at some point, they're going to take your place. You and I are not going to be here forever.”- John Terry III

“As we look at where we've come in our journey up to this point, you've got to understand that the calling that's been put inside of you, there's a loyalty to that calling. It is a God-given thing that God put within us that we've got to go live out on this earth.” - John Terry III

“One of the worst areas that we see in leadership is a leader that says go, and then the leader never goes, or a leader says to do this, and he or she never does that. Leaders lead by example and that builds loyalty “ - John Terry III

“The leader should be the first one to get there. And the last one to leave at the end of the day and doing everything that's necessary.” - John Terry III

“If we've done all the character traits up to this point, we began to embody those in our lives. What takes place is transformation.” - John Terry III

“What happens in the state of Mu-shin is, as we begin to transform, as leadership becomes a part of who we are and what we do, we begin to internalize it. And whether it's makeup and the amazing things that you do, or it's sewing, which my wife does, all of a sudden, as we begin to train overtime, you no longer have to stop and think, ‘Well, what would a leader say?’ Because it becomes automatic, it becomes a part of who you are. I don't have to think, I automatically know because that has become a part of who I am.” - John Terry III

“When we find our calling and we walk through those character qualities of learning to lead ourselves well and make good choices, there comes the point in our lives when we embrace that. And that is no longer what we do, what we think, what we study; that is who we are. And when we begin to live that out, all of a sudden, we move from having a successful life to a life of significance that allows us to create a legacy that lives on for decades beyond ourselves.” - John Terry III

“We can't do everything at once. But we can do three things every day. And if we focus on getting three things done, and being accountable to ourselves, to the process, and to ultimately the people that are going to serve, now we have an opportunity to grow.” - John Terry III

“If we are not kinetic, we not only rob ourselves of the opportunity to see fulfillment, we steal the opportunity for others to be impacted in a meaningful way, by that vision and that purpose inside of us that is not yet fulfilled.” - John Terry III

Resources:

• Download for FREE the 10 Black Belt Leadership Traits. Click here: http://beablackbeltleader.com/index.html
• Black Belt Leadership 101: What it Takes To Be a Black Belt Leader in Life by John Terry
• The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months by Brian P. Moran

Connect with John Terry III:

• beablackbeltleader.com
• LinkedIn
• Facebook
• Twitter
• Instagram

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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Summary:

It's the start of the year, so what better way to bring it in than with gems of wisdom from our guest Vicky Martin. With her life experiences (shaken and stirred), she has nothing but lessons learned for herself and others, for a better perspective. With her passion for continuing inner growth, she's dedicated to helping others. She inspires us to look within to see the light in every situation that we are in and pursue our ultimate purpose.

Nineteen years ago that was when Vicky Martin became a tattooist. In 2000, she learned how to tattoo and began to specialize in the art of Micro-pigmentation. With over 19 years in the industry, Vicky has been able to develop her expertise. In 2010 she became a trainer for a London company, and in 2012 she started her training school with her sister.

She's also passionate about giving breast cancer survivors the very best medical tattooing results to finish their long, challenging journey and leave them feeling whole again. Fueled by this passion and using her experience, blended with the global techniques she has learned, she created her own method for tattooing the areola. She now teaches her 3D Areola (VICKY MARTIN METHOD VMM®) all over the world.

Her love of learning is not restricted to micro-pigmentation techniques… She has studied neuroscience. She's also a qualified Neuro-Linguistic Programming, NLP practitioner, hypnotist, and even done Stand Up Comedy!

In this episode, Vicky shares snippets of wise thoughts gleaned from a life lived in introspection and a deep sense of finding beauty even amid darkest situations. Having been a recluse herself for a moment in time, she's come out of that shell long ago to attest that something beautiful happens in life if you train your mind to think differently. It is always a matter of perspective, creating a thought in your mind to help you believe in yourself a little bit more and see the world in a much better way.

As a beauty entrepreneur herself, she has those times when she almost quit. But now, in hindsight, she can only look back and say that things only got better and easier as time went on. She points out why we shouldn't be scared to make "mistakes" as there is gold in it; it helps us grow. What is worth having takes time, and it is not an overnight success. Remember, the only way to get past the fear is to get started.

Affirmations are big in Vicky's life. It sets the tone for the day. It's as simple as just having to say to yourself, 'I am enough' or whatever something positive you want to say. You should believe Vicky when she says that the moment she started to think differently, that's when she found the opportunity.

She has unstoppable energy inside her. See for yourself what a different way of thinking can do for you!

"I think if you can start living your future, in a thought that you want to happen rather than a record of the past, it can really help you see things differently or feel differently, and it creates new neural plasticity in the mind that just helps you believe in yourself a little bit more."

- Vicky Martin

Topics Covered:

01:10 - An intro to today's guest

03:19 - A go-getter, competitive, beautiful soul Vicky Martin

05:00 - Relating some highlights of her life

09:05 - Stepping into subconscious dominance

11:21 - Vicky's most straightforward trick to help yourself possess a positive outlook

14:37 - Think differently and notice beautiful things happening for you and others

17:39 - It's about changing filters in your mind

19:57 - Were there times in her career, she almost quit?

24:04 - Breakthroughs that made her the better person she is today

27:50 - Why you need to forgive and stop torturing yourself for something that can't be undone

32:48 - Standing up for what she believes in

36:31 - That innate courage inside of her

38:10 - How to turn a bad situation into a blessing

40:20 - It's all about perspectives

45:21 - A recap of Vicky's gems of wisdom

48:26 - Think and say good things all the time

49:58 - Empowering someone through conversations and questions

Key Takeaways:

"I've been studying the mind; I've been studying how to get over something that I went through years ago; I realized that we can all help people on the outside to look good. But what I really wanted to tap into is the inside because all of our inside is where all our beauty truly comes from." - Vicky Martin

"I started to realize that your life is what you think it is. And if you start thinking differently, you start noticing different things, that there's a lot of beauty in the world, there's a lot of opportunity in the world. I cut myself off from everything because I just had this belief. So, I started to realize that there's a better way of thinking." - Vicky Martin

"I actually think I enjoyed the attention; I got significance from being the person that moaned a lot. All of a sudden, I recognize that actually, I want it to be the person that could show the world that even in the darkest times if you look hard enough, find some little diamond, this has maybe given me the strength or this has given me then the power to help other people because I've walked that path." - Vicky Martin

"I think it's about recognizing what you're thinking about and just setting goals, setting a plan, knowing where you want to go and knowing what you want your life to be like, because then your mind will start noticing opportunities." - Vicky Martin

"There were definitely times I almost quit over the years but most definitely, the more you do it, the easier it gets." - Vicky Martin

"I think one of the most important breakthroughs for me that have helped me become a better person is to know that I am enough. Because when you truly feel that you are enough, you don't really worry about someone having something better, their eyebrows being better, their training being better." - Vicky Martin

"If somebody does something to you, I think it's about understanding why they're the way they are. And they're probably just like, they're hurting, or they're outing, it's making them feel better. And I think the best thing you can do is literally just send them love and just be like, 'I hope you're okay." - Vicky Martin

"If you're bothered about something in life, and it's playing on your mind, you're like, why did I do that wrong? You have to ask yourself, can I change it? And if you can't change it, you literally have to stop torturing yourself. You've got to think there's a lesson in here because that's how we grow through our mistakes." - Vicky Martin

"I think the biggest problem a lot of people make is they're frightened to make mistakes. But ultimately, that's the only way we grow, isn't it?" - Vicky Martin

"If someone says it can't be done, then I'm like, I'm so gonna do it." - Vicky Martin

"I think what's really good for your mind during COVID -- do anything, if you've got something that lights you up, that you're passionate about, and I'm lucky I've got a passion for it. Then it distracts everything else." - Vicky Martin

Resources:

All the information you need to become an incredible areola artist and have the confidence to change lives. Click here: http://bit.ly/37r3jdl

Connect with Vicky Martin:

• vickymartinmethod.com
• Instagram

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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Summary:

One vital thing that you must know about Facebook ads is that they have changed since Apple changed their privacy settings. If you try to run your Facebook ads on Facebook and Instagram, you won't be able to track conversions for those that click on your ads while using Apple devices. Ultimately, it seems that Facebook ads are a bit less effective, which only means the cost will be going up, too. The same is happening with Instagram; Instagram feed is mostly dead now as it is all about stories (after they copied Snapchat) & IG Reels as they are competing with Tiktok.

That is why it is an excellent opportunity to get on the Clubhouse now as it is early, and you have a chance to build your network with the app while it is in its infancy stage.

You might be wondering what this clubhouse app could be about. Will this be another shiny object out there that is just a distraction? Can you add more to “your plate” right now?

Do you see the value of global connections for your business? The earlier you get on this app, the more exposure you have and the more chance to build yourself and the opportunity to develop your authentic community.

When it comes to this Clubhouse app, you also need to ask these questions: Is your business focused on building relationships? Or are you wanting to position yourself as an expert?

This platform is a good platform for those things mentioned above, as many connections and collaborations are happening in real time. I firmly believe in connections as a core concept of what I teach in my Amplify Method, leveraged marketing, leveraging other authority referral partners' audiences to build your network.

In this episode, we will discuss the Clubhouse app, take you behind the scenes, break it down for you, and give you all the information.

"It's a great opportunity to get in on the Clubhouse app because it's new, and you can really build a following while the clubhouse app is still in its infancy."

- April Meese

Topics Covered:

00:57 - Thoughts about the new app called Clubhouse

02:22 - The phone you need to have to download the Clubhouse app: iPhone

02:40 - What you need to know about the Facebook ad changes

04:24 - Why is it an excellent opportunity to get on the Clubhouse app now

04:38 - What is a Clubhouse app

05:43 - Key things you need to know about Clubhouse: etiquette, do's and don'ts, terminology used

09:05 - April talks about how to download the app, walking and navigating through the Clubhouse app

10:54 - What is a 'Ping'

11:23 - What is a 'room' and what are the different types of rooms

12:34 - What are 'clubs'

15:31 - A calendar of upcoming rooms

16:15 - A walkthrough on how to join the room

20:37 - How the clubhouse app is accessible by the blind and deaf

21:49 - How to have a chance to follow a speaker on Instagram or Twitter

24:16 - What you need to do for you to connect with people in the room

25:50 - What happens when you start to follow people

29:53 - How to follow speakers in the room, how to get notifications when they're on stage

31:48 - Where to find your profile and how to edit your bio

33:02 - Why the first line of your bio should be the six words that you want somebody to know about you

33:42 - What it means to 'reset the room'

35:45 - The moderator's role

36:28 - What I love about the Clubhouse app

Key Takeaways:

"When I experienced it myself, I'm like, 'Alright, this is something I can get behind.' And you have to have an iPhone or an iPad to be able to download the app. So I have an Android phone, but I have my iPad." - April Meese

"It's a great opportunity to get in on the clubhouse app because it's new, and you can really build a following while the clubhouse app is still in its infancy." - April Meese

"What I love about it is, it's real candid conversations, it's not overly produced as we see in this world where things are glossy. It's a natural conversation; there's not going to be a replay. And so just as you see, Tiktok broke away from the curated type of reels, and they're going for more of the authentic -- that I feel like people are just craving more of the authentic." - April Meese

"You could get into a room with top business owners and ask them questions, or might be, there's a lot of celebrities that are on the platform if that's important to you. But you're able to get proximity to people that you're unlikely to get proximity to before." - April Meese

"It's physically, in my opinion, impossible to fake it. Like, it's you authentically on there. There's nobody faking their photos, there's no way to fake boost your numbers right now, or straight-up lying about what you've accomplished, maybe people can put lies in their bio, but when they get on the stage, people are going to know like, 'Are they real or not'?" - April Meese

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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Summary:

Are you a beginner or an experienced permanent makeup artist and beauty professional who wants your business to be on top of Google searches? How do you go about landing in Google's 3-pack?

Build your SEO and get reviews for your business.

Ana Perrone was voted one of the best microblading artists in the United States. Ana is the only one in the U.S.A. holding three certificates from all major international microblading schools; Phibrows, Biotek, and Swiss Color®. With 18 years of experience in Brazil and U.S.A., Ana is the creator of the number one most downloaded Microblading app in the world. In 2019 she was invited as a special Master Speaker to showcase her "Chiaroscuro Brows" at the most prestigious Worldwide Eyebrow Festival, Rotterdam, the Netherlands. In 2020, Ana Perrone attended as an invited international speaker at The Global Permanent PMU Conferences in Russia twice this year, these events were held in the cities of Moscow and Sochi.

Also, in 2019 Ana Perrone was featured in the cover of three of the most prestigious Micropigmentation magazines in the world; at the English version of "Permanent Makeup," where she explains step by step how to achieve her "Chiaroscuro Brows" technique and at "Silam Book Magazine" and "PMU International" where Ana talks about how her Microblading App has been helping over 15 thousand artists and students all over the world.

In this episode, Ana talks about getting started on your SEO, whether you are a beginner or a more established professional. Other than getting reviews, she points out the need to first set up your business on Google My Business Page and how you should start the process of getting verified by Google.

Learn why it is essential to have SEO-friendly websites. Ana suggests which platform you will want to know about to have a mobile-friendly website that Google prefers.

Functional over fancy websites is what she advises as these are more effective and efficient, and Google likes it, therefore a plus point for your SEO.

Backlinks are essential; thus, she highlights what you should know about the various types (white hat and black hat backlinks) for your website & business to be found by prospective clients.

If you want to invest in content, blogs, and keywords, Ana introduces a service she uses called SEO CPR and Yext.

She has a business that helps beauty professionals with SEO, and she gives tips on artists looking to hire for this service. She tells about the crucial questions you need to ask yourself about SEO and what you need to prepare to set it up.

"The advice that I have to give to everybody is to let go of social media a little bit and focus on Google. Get those Google reviews. If you're shut down right now, now is the time for you to get those reviews and build up the SEO."

- Ana Perrone

Topics Covered:

01:19 - Ana's professional background

02:38 - Talking about SEO (Search Engine Optimization)

08:01 - How to get your business on Google 3-pack

09:17 - How to create Google My Business Page for your business

10:04 - Get your reviews after you verify your Google My Business Page; why is it important.

15:30 - Why you want to focus more on SEO and not so much on social media

18:36 - Why is it essential to have SEO-friendly websites

19:22 - What builds your SEO

20:20 - Suggested websites that are SEO-friendly: WordPress, Mobirise, AMP

21:21 - Why your website needs to be mobile-friendly

22:25 - What beauty professionals with a bigger budget should focus on other than Google my business page and reviews

23:02 - Backlinks: White hat SEO versus Black hat SEO

26:04 - How Google Analytics lets you check fake backlinks

27:04 - How you can buy or get for free legitimate backlinks

29:18 - How Apple is trying to take over Google when it comes to search

32:07 - Why you need to have a Yelp page

34:20 - Learn about SEO CPR and Yext

37:06 - What you want to know about keywords

39:42 - The critical questions you need to ask for setting up SEO

41:24 - What you need to be prepared for in terms of setting up your SEO

44:34 - Tips for artists who are looking to hire for SEO

47:00 - Advice for permanent makeup artists and beauty professionals

Key Takeaways:

"What I advise first that they can do, which is easy, it's free, is, before you even go there and create a Facebook page for your business which is also free, I recommend they go and create Google My Business Page for their business." - Ana Perrone

"The second thing immediately after you verify your Google My Business is to get those reviews. And in the beginning, maybe you don't have that many clients or if you're doing the models just to build up your portfolio, get the models to review you. Get your teacher to review you, saying that you did well in class. It's very, very important to get the reviews." - Ana Perrone

"Reviews are a huge part of SEO. And again, it's something like, 'Oh, yeah, reviews are good to look good because you have five stars. Oh, yeah, the client sees that. But in reality, those reviews are also building blocks to your SEO." - Ana Perrone

"They need to be open-minded because you know how we are, especially women; we like pretty big things. We don't like certain websites, because it's fast, we like a website because it's pretty, and we don't want to change our website -- we took so long building, putting the cute little flowers in there. But your website sucks for Google, and you need to write these words. You should listen to us and do what we tell you because we know what we're talking about." - Ana Perrone

"There are many things I tell my students like, don't worry about social media so much, focus on Google because most of SEO is from Google's search engine. If your prospective client wants to get the service that you offer, they're not going to go to Facebook and look for it on Facebook; they're not going to go and look for it on Instagram -- that is social media, they're not search engines." - Ana Perrone

Connect with Ana Perrone:

• miamibeachmicroblading.com
• Facebook
• Instagram
• Pinterest

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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Summary:

Year 2020 has put all of us in a situation none of us would have imagined happening. Business-wise, my beauty business shutdown as well as those of my students’ business. Despite what happened I still continue to find ways to help them with their business and myself, too. Since starting my beauty business, I have always been juggling family duties with work, but by the end of 2020, I felt my body was getting worn out. I had been sick with a sinus infection and hives from the family tension and anxiety that came about with quarantine. So I’ve decided to take time off from social media to create memories with my family and to get a clearer perspective. Even after a rough start to the new year I am hopeful and have a positive outlook for this year. Taking some time off gave me space and grace I needed. It helped me to get clarity about important matters and reprioritize. I have always believed that you have to build your life around your business and not the other way around. That’s what I did, I walked the talk. I’m hoping these revelations will help you, too, in any way possible.

Tactics can only get you so far. I pride myself in teaching sustainable marketing strategies that give you the real results and built my business while raising twin toddlers. That’s why you want to go with leveraged marketing. As you know, Facebook and Instagram have changed a lot since even a few years ago and it takes a lot more effort and time to get clients organically. In order to help you with your beauty business, I will continue to show up for you on my Facebook Business Page and the Beauty Marketing Simplified Podcast with free content. You can also expect low-cost workshops to give you tools for quick wins and business boost. One thing for sure is, the best way I can help you most is when you get a higher level of support. Investing in yourself gives you significant changes in your business and makes you step up on a different level. I have seen the most progress in my students in the Elevate Your Beauty Business program and the Mastermind Excel-erate Program. I would love for you to reach out to me for a success strategy call and see how I could support you. Hoping for a fantastic 2021 for all of us!

“It's important to build your business around your life, not build your life around your business. And I need to walk the talk. So that's what I needed to do. And I pride myself in teaching sustainable marketing strategies.”

- April Meese

Topics Covered:

00:55 - Why she took time off from social media and podcasting

02:37 - Finding that work-life balance

03:15 - Starting a business, helping beauty professionals, and becoming obsessed with their results

04:15 - Teaching her students leveraged marketing

04:34 - A wakeup call, getting clear and reprioritizing matters

05:43 - How to get a life and enjoying the process without overwhelm and stress

06:42 - Understanding and knowing that principles are permanent, strategies are sustainable and tactics are temporary

07:19 - What you can expect from April to help you in your business

08:03 - Invest in yourself - how April can help you the most

Key Takeaways:

“I took some time off to heal my body to make some memories with my family and to get grounded on what's really important and focus on those things. And I gave myself the grace and space, to not worry about social media like I usually do, or letting people down because I said I was going to do this podcast weekly or not showing up on social media.” - April Meese

“Principles are permanent, right, and strategies are sustainable, whereas tactics are temporary.” - April Meese

“I appreciate you guys taking this journey with me as I share with you what I've learned and what's helped me grow my beauty business and my students. And again in that leveraged way, meaning we can still have a life and we can still enjoy the process without the overwhelm and stress.” - April Meese

“I will continue to show up with free value both on my Facebook business page and my podcast, beauty marketing simplified with real guests and topics with tips to help you grow your beauty business, and maybe inspirational stories.” - April Meese

“The strategies that I teach work for everyone, and I've had it work for people in other countries across the world and people at different stages in business. And it's worked across the board.”- April Meese

“One of the things that became crystal clear to me is the way I can help you the most is with the higher level of support. And there's something that happens energetically when you invest in yourself on a higher level. That is when you get lasting results and significant changes in your business, you show up on a different level.” - April Meese

Connect with April Meese:

• aprilmeese.com
• E: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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Summary:

Many beauty professionals are so passionate about many things they end up with no results because they become a jack of all trades but master of none. Most successful brands/beauty professionals that you may follow started with one main service skill. After they mastered that primary skill, then they eventually expanded. However, many beauty professionals are scared that they will limit themselves when they narrow down to offering just one "thing" when they start their business. The opposite is true in that you have the chance to market your strength and become the go-to person at the top of your prospective client's mind.

If you don't see any growth in your business, there are only two reasons for that: visibility and value. Make yourself and your brand known. Craft a marketing message showcasing your value to your target market. Let your marketing resonate well with your clients. One way to start the process is for you to niche down. Be the best at one thing first, be known for it, that instinctively, when people have a problem, they would think of you as the solution.

"The goal with marketing is to help you stand out, not blend in, and niching is where you become that known person, that first person that comes to mind, that go-to person. That's key."

- April Meese

Topics Covered:

00:14 - Two reasons why you are not experiencing growth in your business

00:55 - Why the idea of narrowing down is scary to most beauty professionals

01:19 - What do successful brands you follow are known for at the start?

02:45 - Why many beauty professionals are doing everything with no result?

03:45 - What is the goal of marketing?

Key Takeaways:

"Odds are if you are not experiencing the growth in your business that you would like, it's probably because of two reasons, visibility and value, meaning that you are unseen or unknown, or that you are not able to convey the value of your services." - April Meese

"When you have a focused area of expertise, what I call your signature service, that it's easier to get known. That's not to say that you don't do other services, but you are marketing your strength." - April Meese

"You don't want to be the jack of all trades, master of none, you've probably heard the expression, you can do anything, but it's not wise to do everything." - April Meese

"If you're not able to get the traction, it's that perpetual hustle mode instead of that focused momentum." - April Meese

"Remember how you talk to a 20 or 30-year-old about their problem is going to be different than how you speak to a 40 or 50-year-old with similar but different concerns." - April Meese

Valuable Resource:

Join our Beauty Business Bootcamp, ‘How to Create a Vision for Your Beauty Business and Actually Achieve It’. Click here: https://april-meese.mykajabi.com/offers/2CGBFwh3/checkout

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
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Summary:

Like Black Friday, December is also one of those holidays people worldwide look forward to. It is probably one of those days when people are likely to spend more, however tight the situation may be.

As you look forward to this month, you can't help but also think of what you can do for your business. Saving time and energy should be on top of your list. That is why it is best to have your systems in check. Getting a checklist on what to do next makes for speedier action. Think about your documentation for your client gifts, team appreciation system, and don't forget about your vision and planning for next year.

If you are planning to have holiday promotions this year, make sure that you not only plan on having discounts. Holiday specials do not only mean discounts. You can think of creative ways to bundle up packages or give some bonuses for purchases made on selected items. Understand that giving specials is also a way to test how your market responds to it. If you experienced offering promotions before during this time and it didn't pan out, then look at where you've been missing on not doing enough to catch their undivided decision. Or maybe you haven't been posting enough in all media available for them to know all about it.

Today is also a good time for you to think of ways of getting testimonials and strengthening your social proof. Or you can actually make contests out of liking or sharing photos to elicit active engagement among them.

It is an excellent time to go over your content checklist. You must be posting valuable posts. Do your clients find enough value that it addresses their objection, leading them to take action?

Also, get this time to show gratitude to your clients by having an appreciation post, talk about self-care. It has never been more relevant to be talking about this topic at this time. Or else go all out with your planning next year.

How about gift-giving ideas you can think of? Homemade goodies and self-care kits are welcome treats for customers. Throw in making a holiday beauty gift guide or collaborate with other businesses in the area.

There is just so much to look forward to and so many things you can do that you won't be running out of creative ideas. Be sure everything's strategic and not just any random plan.

"The best plan, I think is to have a plan and think of ways that you can just improve."

- April Meese

Topics Covered:

02:04 - The best plan to do before 2020 is finally over

02:42 - Getting your systems in place to get things done and save you time

04:38 - Making sure about your business holiday hours

05:37 - Have you thought about a system or documentation for client gifts, team appreciation system, your vision, and planning for next year?

06:47 - Research says that people spend more during December even if finances are tight

07:08 - Specials do not only mean discounts

07:29 - Understanding the idea of specials

08:31 - What you should know about holiday promotions

10:31 - Ways of getting more testimonials and increase your social proof

11:20 - What to do on days when the market slows down

13:16 - Check your content checklist and pay attention to your gratitude exercise

13:35 - How to do your holiday beauty gift guide

14:21 - Spotlight and collaborate with other businesses around the area

15:52 - Are your posts valuable? Is it something that you would tune into? Is it something that is just promotional, or is it just talking about general things?

18:10 - Holiday gift-giving ideas

Key Takeaways:

"You might also just need some systems, right systems as we always say help you get things done systems save you time." - April Meese

"You probably have already made sure that you have your business holiday hours, which days you are planning on being off and if you are making your hours a little shorter, and hopefully you've also not only decided that but you've also posted that to let others know." - April Meese

"Specials do not mean that it has to be a discount. You can bundle your services; you can work with other referral partners to bundle packages together with them, you can get creative, you don't always to discount your services." - April Meesel Meese

"Remember, the idea of a special is to show extra value and give people a reason and incentive to spend the money with you or also just to make a decision to buy." - April Meese

"The other thing about holiday promotions is, you are testing things. You see what your audience responds to." - April Meese

Connect with April Meese:

• aprilmeese.com
• E: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

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Asking important questions that concern your beauty business peel off layers of more important issues that need to be addressed. It will not only help you dig deeper and deal with what matters most but that it will help you move closer to your goal easier and faster.

You must be always on track to where you are supposed to go and asking these questions helps a lot. The questions you ask yourself matter a lot depending on what stage in your business you are in. If you are just in the beginning stage, what concerns you most is getting clients in. What are clients thinking about, what are they dealing with now? How to overcome the client’s objections to your service? Which leads us to ask, what stories do we need to be telling them to take action and get past those objections? This brings us to the idea of social proof, which is putting out there success stories of people you’ve helped with in the past. This is how you build brand visibility that is making more buyers and not just followers.

It is also important to ask how you want your future with your business to be like. What should you let go of to focus better on something more rewarding? It‘s helpful to imagine yourself already at the top of success, try asking yourself what you created to be able to reach there? What strategies did you employ that worked for you? What systems did you set up in place to make things efficient?

Less is actually more. Try to declutter your marketing strategy. Doing more in your beauty business sometimes doesn’t make sense. You just need to focus on the one that works and do more of that. That which you put your attention more grows. Be sure to find out which will bring big returns to your investment.

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Black Friday or Cyber Monday is just around the corner. Statistics point out that people spend more at this time of the year because they are already preconditioned to spend more. It is just a matter of standing out with your offer and grabbing their undivided attention.

As the holiday promo frenzy is getting nearer, it is best to weigh the pros and cons of offering promotions. The opportunity to earn more is the main reason and it builds brand awareness for sure. There's a big chance to hit your goals that you could not do at the start of the year and months earlier. Besides, it gives you a continuous plan on what to do over again if something works. At the same time, you must ask yourself, are you up for the big task at hand? Yes, there is some work involved here. You need to promote it correctly; otherwise, it will just be a waste of time and investment.

If you decide to make a go for it, thinking outside of the box is highly encouraged. Think of ideas that set you apart from the rest of the crowd. Though you are geared towards holiday promos, the idea here goes beyond that one-day event so that you are making sure that your strategies make a ripple effect on the back end of your beauty business. When set up correctly, these promotions make repeat buyers out of your clients and will make them value your products and service more than they do your discounts. As you know, offering discounts is not always a way to build a loyal clientele but there are ways you can increase your products and services' perceived value. Think about value-adding ways to promote your services other than just offering discounts. You can have discounts on certain products or services that are selling less, the kind which clients are a bit afraid of or not as popular. It's not necessarily that you put your best seller services on promo because they are already selling every time and all the time. Bundling and upselling are also the kind that you have to think about. It increases your average order value.

More than just creating the special offers you have in mind; you need to promote it wherever and whichever way you can. It is important to let people know about it. Make it known on all social media platforms and you can even make a contest out of it. You can even connect with other beauty businesses about your promotion, promote each other's businesses, or have it on radio or tv.

If you want to dig in more and find out three strategies that are going to boost your overall revenue without a discount, then check out the mini-workshop that is happening next week. www.aprilmeese.com/bf.

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How would it affect you when told that you're horrible and no good tattoo artist? What's worst, this rude man tells you to keep ruining people's tattoos so he can make money off fixing your mess? Cowed down, you’d probably be.

But not this amazing woman. She had been told lies, but she refused to believe them. Instead, that fire within her was ignited that she did her best even more. One day she just proved that she's undisputed because she only believed in her truth.

Angela Torresiani apprenticed as a tattoo artist in 1997 in NYC and began working full time as a professional tattoo artist in 2001 in Tacoma, WA. She learned permanent makeup in 2003 and has since worked as a tattoo artist and PMU tech in Tacoma WA (2001-2006), Stuttgart, Germany (2006-2010), and NYC (1996-1998, 2003, 2010-present). Her years as a tattoo artist have helped her as a PMU tech in providing expertise in choosing the proper color and technique to obtain beautifully natural results in all skin types and textures. She is certified internationally and keeps up to date with master level training in the latest techniques. Her office is at Flawless Permanent Cosmetics and Spa in Staten Island, NY minutes from all bridges. She is currently the president of the Society of Permanent Cosmetic Professionals.

In this episode, Angela shares about what she needs to do in her business despite the circumstances. Her resourcefulness got her to practice her skill and become better at it. She believed in her truth, continued her journey, and became the best at what she does despite what others think otherwise. She took action. She went all-in, took her fears aside, and just focus on her marketing and what needs to be done to sustain her business. She looks at a rather bad day into something bright and cheerful. She knows how to pep-talk herself up--showing her best self to every client by putting on that perfect smile to carry her into a festive mood throughout. Best of all, she's got an action plan to make things happen big in her business.

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How do you hold your head amid life's adversity? Do you cower in fear, or do you soldier on?

When life throws you one trial after another, that's not something you can just easily shrug off. But this guest we have for today's episode went through the toughest in her life and business but still stands tall despite it all.

Heidi Rockholm has been in the beauty industry for 29 years. As a successful stylist, makeup artist, and salon owner, she started in the permanent makeup industry about two and a half years ago while recovering from shoulder surgery and opening her BeeQueen Studio. Heidi currently holds 18 different certifications. Eight of them are advanced training techniques. She's very passionate about not cutting corners and giving her clients the best products and services. She also has furthered her education. She does paramedical tattooing for breast cancer survivors. And she says it's the most gratifying part of her career. She currently resides in northern Idaho with her husband, Scott, of 27 years. She's also a mother of three adult children and two grandbabies.

In this episode, Heidi shares how hard that time was when she got started in the beauty industry. With only toughness and faith in herself, she was able to get it through. She advocates for everyone to be not scared of risks and failures. It teaches you lessons in life that will only strengthen you and make you brave to face life and whatever comes with it. She highlights the advantages of delegating tasks and hiring a team. One can only do so much, and if you have someone else do things for you, you can do so much more. She also couldn't help sharing how nurturing lasting relationships with your co-workers and staff helps you big time and for a lifetime. Mentorship and friendship go a long way.

Resourcefulness helps you thrive in your business, and furthering your education about your business helps you reach faster where you want to be. What will take more time and money if you do it yourself will only take you less when you enroll in 'The Elevate Program.' She admits to making the long and winding road of self-education, and she doesn't recommend it. That's why she shares the amazing experience she had with 'The Elevate Program.' To her, 'Elevate' is not just any other marketing course you have out there.

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How do you break through those times when you feel defeated, and the world inside you is crumbling? How do you maintain a composure even when inside you are cracking? It is hard to imagine building an empire amidst the ashes of a burnt relationship.

Only a strong mindset can see through it all. Our guest for today shares her story to prove that.

Georgie Westley is the owner of Distinctive Features Cosmetic Tattoo and Beauty. She has extensive experience in the beauty industry, stretching over a 20-year period. She has undertaken a huge range of professionally certified training leading her to specialize now in her passion for the cosmetic tattoo, tattoo removal, and training.

As a professional accredited trainer, she has taught beauty therapy, makeup artistry, nail technology, hair removal, skin, and science, resulting in the constant development of her knowledge for all things beauty. She makes a concerted effort to keep updated with the industry’s latest trends by traveling overseas and interstate to train with the best masters of the beauty industry.

In this episode, Georgie talks about how she started building her business amidst a tumultuous period in her life. Instead of dwelling on self-pity, she turned her desperation into inspiration. Out of that misery, she created manuals that became the building blocks of her current business. She’s one living proof of turning tragedy into an opportunity.

As a seasoned beauty professional in the industry, she shares the best practices, tools, techniques, and trends with us at par with the industry’s standards.

Don’t miss to find out her tips and tricks to get clients and how to keep them from coming back not once, not twice, but their whole lifetime.

In this business, building relationships is one essential step to your longevity. She is not without tips to help you keep connected and engaged with your clients despite the lockdowns.

There is no business without stress. As such, her stress buster activities and techniques will help you pull out whatever it is that’s weighing you down and show up energized once again.

Who doesn’t want to celebrate? She sure has plenty of wins to be celebrating about. Let’s take a glimpse of how she basks over in her triumphs.

When it comes to the beauty industry’s future, she’s with the highest hopes that it will boom again since people want to feel good and normal again.

Pretty much like her life and business - it is booming like never before.

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How do you put your life together when all you've got is a seemingly crippling situation? You've started a business with your hard work, but don't see a single client around. What rubs insult to injury is the crumbling personal life you've got to deal with without family nearby to help you out.

With massive faith and steadfast determination, you can beat the impossible odds and reach success. Valerie proves it as she shares her story. She did it, so can you.

Valerie Weber is the Founder of Dermagrafix Permanent Cosmetic Studio, a Cosmetic Tattoo Artist and Certified Instructor. She began her journey in cosmetic tattooing, where she felt most at home in her artistic self. After years of striving to learn more to be the best, she realized that it took a great deal of practice and dedication to this craft to be just that. She continued to learn from those she admired and collected valuable knowledge that eventually helped her develop her style. Loving what she's doing is a complete understatement. The idea that a well-executed cosmetic tattoo can positively change someone's quality of life, knowing that drives her to be her best and work side-by-side with other professionals she trusts and shares that same vision as she has. Ultimately, this thought led her to train and mentor others who are also meant to change lives through art. The ever-popular Bi-Fusion Eyebrows and WhipLash Eyeliner techniques were what she played with for years to get just right.

In this episode, Valerie shares what you need to consider in growing your business, the need to hire a team, the structure you need to create, and what comes with getting one. She underscores how not to sacrifice laws and safety even when you are still starting and doing things yourself. You're putting your brand and name on the line here. Though we are already digitally connected, she points out nothing beats creating personal relationships with your clients. That will last you a lifetime. As a business-minded person, she reminds everyone that your time is your investment. Though she's big on being generous, always learn to draw the line where your business assets aren't compromised.

As with every success, you start at the beginning, and Valerie shares the most challenging times when she started her beauty business. At that time, her married life was in shambles, she went through a divorce, was left with a 5-year old son she sent to and from school while juggling her work in a clinic. She didn't receive child support; she didn't have a family member to help her out with her son. Her father was dying of cancer. She was all alone and left with no choice. What adds to the awful situation is that she had no clients, but never gave up. With patience and dedication, she painstakingly worked on her portfolio by scrapbooking. She went to every place she could get friendly with the owners and presented what she had. That's when her efforts paid off. To this day, she looks back with pride in her achievements. It was a choice of fight or flight. She chose to fight... and see where it got her today - on the wings of success.

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How do you become great at what you’re good at? Are you just new and starting out in your permanent beauty business? Have you been in the industry long enough but just now going all-in in what you’re passionate about? We’ve seen beauty professionals who have achieved so much and have proven their worth in the industry. For sure, it is not pure luck that brought them there. They didn’t get there overnight; there must be a beginning to everything. We chat about how one gets started, hard work, passion, overcoming fear - crushing it, just doing it, and continuous learning and education, which all provide inspiration for us to emulate.

Rose Prieto began her career as an eyelash and makeup artist nearly 30 years ago during her years as a Theater Arts major in college. Her fondness for character development inspired her interest in stage make-up, which led to her passion for manipulating the contours of the face, using shadow and light.

Rose is a licensed cosmetic tattooist, aesthetician, and electrologist living in Miami, Florida where she owns and operates a private aesthetic practice, "Beauty and Brow Lounge.” Her passion within the PMU arena ignited when she began mentoring young artists. Her love of educating and empowering others propelled her to write her first PMU Educational Guide, 'How Fitzpatrick and Melanin Influence the Cosmetic Tattoo ", ‘ which she has turned into an online course of the same name.

As a published beauty writer and content creator(since 2013), Rose has dedicated her career to educating others through her knowledge of skincare and beauty. She is currently developing the second book in her PMU useful guide series, "In the Skin.” She continues to host her own weekly podcast, " The Beauty Lounge,” where she empowers listeners to become the best aesthetic version of themselves.

In this episode, Rose shared how she got started in the PMU industry, how she went all-in just to conquer all the fears that would bring her closer to achieving what she wanted in her life. She couldn’t stress enough how important passion, hard work, continuous education, and learning are to grow your business. If you are just starting out, she strongly recommends giving out your services for free if only to put more hours into practice to be good at a particular skill you are passionate about. There is no substitute for getting hands-on practice to become the best at what you do. She shares tips on building lasting relationships with clients as this will carry your business down the road of success. Mastering every skill you can think of doesn’t help; she recommends niching on something you’re good at, work on it, and be the best in it. And if there’s one enemy that’s preventing you to step up completely, that is - your fear, Rose teaches us how to conquer it every time.

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Times are still hard with most businesses remaining closed. Many are losing jobs and the US economy sends confusing signals to its real state. We have been hit hard with financial difficulty, indeed!

Despite it being difficult to come to terms with reality these days, we need to keep the faith and believe in our dream of running a successful beauty business. Beauty professionals serve people in a special way and we cannot lose sight of that. We could be doing other things, but we chose a path that makes a difference in others’ lives, and that alone fuels us to not give up on it.

When things get tough and life becomes dreary, this one book helps keep our sanity and continues to feed us with positivity. It talks about persistence, desire, and staying open to opportunity. It lays down a foundation for owning your dream, believing in it, and making it happen. Truly, the power of visualization creates transformational ripples of success one after another. Believe it, act on it, and be ready for it.

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Are you a beauty professional who is just starting your business and trying to make it big someday? Are you on the lookout for ideas to improve your skillset and bring in more clients? Or are you someone who has been in the beauty industry for some time now and wants a fresh take on business ideas to scale up? Wherever you are in your business life it doesn't matter, because our guest, Vicki Hansen, has so much wisdom and brilliant ideas to share with you to help you run your business successfully.

Vicki Hansen brings 28 years of experience to the permanent makeup industry and has worked with some of the top plastic surgeons in Texas. As a medical aesthetician, she has been teaching aesthetics procedures and permanent makeup for well over a decade. Vicki customizes procedures for her clients. She does permanent makeup, eyebrows, eyeliner, correction, 3d areola, skin needling, scar reduction, camouflage, and so much more. She's also a fantastic teacher. Her business is called Vicki's Making Faces and The Studio for Advanced Permanent Makeup Education is located in Arlington, Texas. She is a certified permanent cosmetic professional for the SPCP Society of permanent cosmetic professionals.

In this episode, with her decades-long experience in the beauty industry, Vicki shares gems of thoughts and brilliant ideas that will steer your beauty business to its course. From skill-building, marketing, client-getting means, even handling demanding clients, tools and machines used, techniques to employ, all the way to scaling up your business, look no further, Vicki has it all accounted for.

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Stories have a lot to tell, and your marketing is a series of stories you tell your audience about your brand. And what eventually leads to sales are the stories you share that make them relate and resonate with your product and service.

And what are the stories you need to tell? First off, have your signature story that you have to share every time you have an event or talk with anyone. Instead of talking to them about technical terms, it is best to let them know what you do and what transformation is achieved once they experience the product or service. There are a lot more stories you can weave in from there. Stories of your own customers' transformation - the before, during, and after can be one - this addresses their fears of trying the service. It gives them the feeling they are not the only ones having the problem. That there is a solution to their problem. Those testimonials you collect from those who have tried your services and product - they matter too. That adds credibility to your service. And that is important to your target audience that they see your service works for other people, which means creates the reassurance in their minds that it will also work for them. Tell them your own stories of being a mom, experiences where you and your audience can get insights from, your struggles and successes in your personal and professional life. All these things are significant inspirations for your stories.

Creating stories is one thing, and making an impact with your story is another thing. That is why we need to talk about the key ingredients in crafting stories that connect with your audience. Let your story have a hook that brings in the curiosity that will get them more engaged with your story. Second is, let it speak to their problem and the solution. It would be best if you zeroed in on the challenges and struggles they are experiencing, the transformation they want, and then provide them the opportunity to overcome it; this is where your services come in.

After connecting with them on an emotional and logical level, you need to show them that you are the authority, back your claims with proof. The bigger the promise of transformation, the more significant the proof is required. People need to find out that what you are communicating is true.

Stories indeed have the power to captivate and convince your audience of themselves about your service. They are not there to entertain but rather serve its purpose of not only telling but selling, and in effect, serving.

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Do you ever think you’ve tried it all...and nothing works - that there’s not a glimmer of hope left in your world? How about that fear gripping you all along that you think you are just being practical about not pursuing your goal? Are you just really gonna walk away from the business you’ve worked so hard for?

Think about it again, you might just be like Michele, downright unsure of herself. Listen to her as she shares her journey and amazing transformation with the Elevate Program. You might just want it to happen to you, as well.

Michele Moore-Breiten is the owner and artist at Defined Beauty Permanent Makeup. Permanent makeup has become her passion which is why continuing education is important to her. She has attention to detail and amazing customer service.

In this episode, Michele shares how the struggle was real for her, from being gripped with fear, with no confidence to step up ahead in her business, with barely one client a day to attend to, and with her own personal issues to think about all the way to becoming a new version of herself - someone with clarity, focus and most of all, a fantastic transformation and conversion in both herself and her business.

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This year has been a rollercoaster ride for everyone and for everyone’s business. We get to choose whether we are seeing opportunities or cowering in fear of uncertainty. For those of us who want to move forward in our business, this is how we can face what lies ahead - by asking questions that truly matter in our business, in ourselves, and in our marketing. Answering those questions provides us a gauge on how to act on it.

And by saying so, let’s start asking ourselves questions that push us toward our goals. How can we navigate through these times and thrive? What are the concrete steps I need to do to be able to gain more clients? How should I plan to show up for my clients? What am I capable of doing at this time? These are questions that allow you to become proactive. And this is good for raising your positivity meter.

Think about your customer service. Have you done enough in this area? Ask - How am I making my clients’ experience of the service even more magical for them? How do I continue to serve them better? Am I truly helping them get the results that they want? Be obsessed with your success in creating success stories for them. It will only serve you better in getting testimonials and referrals.

Marketing is also one big chunk of your concern. Consider your content creation. Think about the who, what, where, when, why, and how of creating it. Be specific with the message you want to be conveyed by taking into account where they’re at in their buyer’s journey - are they problem aware, solution aware or are they completely unaware? Also, learn to leverage your time. How can you do that? Learn to repurpose your material and turn them into different social media assets. Learn to verbalize your message to come up with effective marketing.

Creating systems also helps you save time. Ask yourself when are you going to document the process of your business operations because in doing so you increase your efficiency as they become reliable and repeatable.

Most importantly, ask yourself - What is my highest potential look like? What is that one thing I am capable of doing? What is it that I deserve? What result do I want for my business? Are my values aligned with my actions?

The answers to these questions will get you to do unconventional actions that will get you results. And that’s what matters.

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What keeps you holding back? Why are you still holding on to your excuses? Do you really think you know it all?

Truth is, we all have this chatter running through our heads; ‘I am not good enough’, ‘I’m just too busy for it’, ‘I know everything about this...why not just read a book again or go watch YouTube’, ‘I’m not confident to show up’, ‘I’ll do it later’. The excuses are endless.

Have you really thought about where all this perfectionism and procrastination leaves you and your business?

Let’s take a look at that and meet Chelsea and know her life before and after Elevate. You might just find yourself in her and the Elevate Program might just be what you need to scale up from where you are now.

For Chelsea Larsen, growing up, art was just a way of life for her. She did the drawing and painting and it became second nature to her and she chose to pursue a career in the tattoo industry, feeding the creativity of her soul, and she discovered makeup and more specifically corrected makeup and she fell in love and so she now does permanent makeup.

Let’s listen in to Chelsea as she uncovers herself - the self-doubting, the perfectionist/procrastinating, the ever-busy mom of two, and the know-it-all woman before the Elevate program to become the confident and ever raring entrepreneur she’s cut out for.

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How would you feel if you reached a point when what fuels your business is pocketed from your household’s grocery budget? If that is not enough to imagine it, add this...you have 8 mouths to feed and you are a solo parent. AND you are full of self-doubt and wouldn’t consider asking for help from anyone.

Meet Heidi Henderson. This was her reality, but as fate would have it, she betted on her only chance at turning things around for her and her children. Let’s hear her story with the Elevate Program.

Heidi Henderson, RT, CRT, is a permanent makeup artist and Paramedical Tattooist in Bakersfield, Ca. where she owns a “New You Permanent Makeup.” After many years in the medical field as a Respiratory Therapist and Neurological Rehabilitation aide, she decided to open her own business and join the ever-growing field of aesthetics with a focus on helping cancer survivors and trauma victims complete their reconstruction with Areola tattooing and scar camouflage. She enjoys spending her spare time with her children and working on gardening and DIY home improvement projects.

Let’s listen in to Heidi as she recalls her life before the Elevate Program, being that insanely introvert human being with a business that’s “circling down the drain” and how it was transformed into something not even herself could begin to imagine.

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Maybe you have a lot going through your mind right now. You are not tech-savvy and are too old to learn new things. Or maybe, you say, ‘I know a lot already and my business is doing well…..there’s nothing in it for me anymore.’

But what if, just when you thought you’ve got everything all figured out, the Elevate Program could do so much more for you and your beauty business as it has done for Molly?

Molly Klip is the sole owner of Carefree Beauty Permanent Makeup with two locations in Lynwood and Arlington, Washington. She's been practicing permanent cosmetics for over six years. And she specializes in micro-blading and Soft Tap powder eyebrows. And she also teaches a 100-hour curriculum for cosmetics. Her 30 years of being in the cosmetic industry and running a multimillion-dollar organization drive her to help others. She has an extensive background in beauty and running businesses. And she's received awards, two years running for the Best of Lynwood for Permanent Makeup for 2019 and 2020. And she was one of the earliest winners of the Aloette’s Eagle award for her contributions to Aloette’s. Molly has also co-authored two books - Image Power and Mom Entrepreneur Extraordinaire. And she's also a board member of the Society of Permanent Cosmetic Professionals and on the board of directors since 2018. She also served as the Secretary and Quarterly Editor. And she's going to be serving another two years coming up.

Let’s listen in to this episode as Molly shares how the Elevate Program impacted a change in herself as well as in her business. Starting a new venture later in life and not being a tech geek, she was able to do so much more than you can imagine for her beauty business.

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This time of pandemic can either define and diminish or develop us. These words of Jim Kwik from his book ‘Limitless’ ring true in our midst today. And most of the takeaways we get from his book are ones that point to reaching our goals. Even in this trying time, we can always steer the course of our business towards success.

The first thing we need to be aware of is our mindset. Yes, this is one big thing to consider. It is either we downgrade or upgrade it. Don’t say, ‘Can I do it?’, think about ‘How can I do it?’. We need to have a proactive mindset and a winning attitude despite it all. We need to show up and release false and limiting beliefs. The self-talks that are not moving us forward is a waste of our time. Get rid of the LIE - Limited Idea Entertained. Don’t let bad thoughts detour you. Think of all the possibilities that exist for you.

It is also important that something pushes us to take action and this is where motivation plays a big part. Gather all the reasons why you need to take those actions. Fill up your calendar with activities that light you up and move you into action. Keep that passion burning and remind yourself of your purpose. Tap into the emotion and weigh the rewards and consequences.

In this time, with all that’s bothering us and consuming our attention, we can’t help but get overwhelmed. There is one thing to keep in mind that is very useful, and that is, start with simple small steps. This will ultimately lead you to do bigger things. If there is one thing you need to do in your business right now then do it, it is only a matter of doing that one small thing to keep you doing a lot more and keep you closer to your goal.

Last but not least, the key to your success is the methods. You can have the right mindset and motivation to do things, but if you don’t have the strategies and systems on how to go about in reaching your goal then you are going to do a lot of things with little result. Find a system that is reliable and repeatable.

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The changing times call for us to think about where we are in our business. It’s a challenging time and I know how you feel as I also tried to start a business during the great recession. It is never easy but you can still take action. This is the time to be creative and think outside of the box. We need to adapt to change.

If you are struggling with your beauty business, want to turn things around, or believe a unique system can help you, then consider the Amplify Method. This method is taught in one of the courses I offer that will change your business. Not just with tactics but strategies that will attract the right customers--not just bargain hunting individuals.

You want your business to complement the way you design your life. In order to achieve this, we must choose the right mentor. Someone who has proven success in that niche. This will save you time and energy because finding someone who has already made an impact makes for the fastest route to your business growth.

If you make mistakes, learn from them, and seek help from those who are already where you want to be. There is also a need to look at your marketing. Your message must convey your services and their value. You’ve got to work on that. As beauty professionals, we are caught up in our own limitations. We do our business by ourselves and that gets us stuck. And this is not the way to move forward, we need to call in support.

We have seen many businesses close down, but if you want your business to thrive, look at what you can do to move ahead. Develop a mindset of a true entrepreneur. Don’t get stuck, just do the imperfect action.

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In whatever economy the world is in there is one key to business success and that is marketing. If you have effective marketing, sales becomes easy. More than the skills we have, we need to know how to attract the right customers. And more than the tactics of posting on social media and on our website, we need to learn about the strategy of persuasive influence. Let it be communicated to clients that we are the clear and only path towards the solution to their problem.

In order to come up with effective marketing, we need to keep the following in mind. First, learn to captivate them, get their attention so we can tell them the rest of our story and the services that we offer, and let them take action. Secondly, communicate the benefits! Talking about the benefits of your services every so often is what good marketing is all about. Customers want to know about the benefits over features. How will it transform their lives? With that, your compelling marketing message should have clarity of superior value. This message should be clear across all platforms used. Don’t confuse them, let them know what you are selling and most importantly, the value they are getting from it.

Another important factor to consider is, your marketing message should create rapport and connection. Have that empathy for your customers, understand their fears and struggles, and where they are coming from so that they can relate to you.

When your marketing message is credible then you build authority. It is easier to convince customers about your services when they clearly know you are the go-to person. What helps in achieving this credibility are the client testimonials and case studies in addition to the list of certifications that you have. There are always subtle ways of positioning and not boasting your authority. When customers see you are an authority, it takes away the accountability of decision making from them. It’s easier for them to decide.

What subjects most of us to indecision is the fear of loss, we are scared to commit mistakes in making a decision. That is why a compelling marketing message crushes those objections. It is important that we remove our customer’s decision fatigue so we can make sales. Let it be clear in their mind right away that we are the only solution to their problem.

One more important point is the call to action. Give them the reason to buy now not only because there is a discount or promotion but because if they won’t, there is something they would be missing out on. This is what you call a consequence of inaction.

In summary, if you have a compelling message that the right customer resonates with, then sales is a no-brainer.

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For our business to be successful we need to have sales. To have sales we need to work on our marketing. And increasing social proof builds up our marketing and helps us with sales.

With all the fake news surrounding us these days, people are cynical about advertisements. That’s why getting testimonials helps us do the job of getting sales for our business. It addresses objections because of the benefit experienced by using a product or service. It builds our authority and credibility and the more we have it, the easier marketing becomes. Look for quality and variety when it comes to social proof. Be mindful when asking for a review. The ideal time to ask your client is when they are excited and feeling good over their purchase. We highly recommend automating the process of collecting testimonials because it is easily forgotten throughout our busy day.

Who doesn’t love rewards? Incentivizing people for testimonials by giving unexpected bonuses creates favorable responses and thus activates reciprocity. It is human nature that when someone does something good to us we want to return the favor.

Social proof builds our authority and credibility. The more we have it, the more effective the marketing is which will pave the way for sales.

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What could give you more time and less stress? We're going to talk about setting up systems in your business. As beauty professionals who own businesses, we dream of making it big and making a difference in the people that we serve. We want to grow our business and as our business grows, more time and energy is demanded. If we are the ones doing all the work, getting burnt out is most likely on the horizon and that’s one thing we don’t want happening.

A lot of us are still doing things manually, but nothing compares to doing things online. The process just gets easier.

When we don't embrace systems, we slow down the whole process. Especially when clients keep pouring in and you are spread thin. This is how we become bottlenecks in our own businesses. The energy we put in, is the energy that comes back to us.

We need systems to get things in place and we need help from competent people to run those systems. It is only when we offload ourselves of repetitive tasks and hire someone to do it for us, can we devote our time to growing the business. My virtual assistants and operations manager have done a good job of saving me time and allowing me to focus on my zone of genius.

I know getting these systems in place can take some time, but it will save you time in the long run. Have you considered documenting your daily tasks? Try categorizing them in order of importance and consider which are costing you the most amount of time but return low value. The reason you do this is to determine which tasks you need to hire someone for. I want you to get this because when you value your time and your energy, you start to have more time, energy, and money. Not to mention...freedom!

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Repetition is big in marketing. Why do brands advertise? Because marketing is creative and repetitive. Big brands launch slogans to create a more memorable and positive feeling about their product or service. Nike- "Just do it"....I'm sure you have a couple of those stuck in your head ;)

A slogan is impressionable, but there's more to it. Your brand's value must be conveyed. This is where the two parts of marketing come in: strategy and tactic. It is good to have a website, do Facebook ads, post on social media, attend trade shows, etc... this is the tactical part. The strategy is when you get dialed into the message you want to convey to your clients. It's about connecting with them to understand their fears, their aspirations, and their problems that need your solutions. You could spend a lot of time and money on the tactical stuff, but if your clients aren't relating to your message- it won’t work.

Remember, it's marketing that helps people make good decisions. The message you convey helps them decide that your product is the best choice for them. Your brand's value must be clear to them. It isn't enough to just present before and after results. There is so much more about your process, background, and customer service that will make them choose you. This is where education becomes key. You should start with empathy and understand where they're at. Think of it this way, your marketing should already answer their objections. Once your message resonates with their pain, you have earned their trust and that's going to get them to take action.

When customers don’t see a difference between what you offer versus your competitor’s, then they'll default to the least complex variable which is price. It can’t be stressed enough that when people don’t understand the value of what you are offering, price becomes a deciding factor for them. Last but not least, when you are doing good marketing you won't have to hard sell clients.

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Most likely, when you start your business you're doing everything all by yourself. As your business grows, there is a strong need to delegate tasks so you can focus more on scaling your business. This is when outsourcing becomes necessary.

You may say you’re the only one who knows everything in your business and that you can’t afford to hire somebody else to do it for you, but the reality is you can actually hire someone who is competent to handle your tasks. Delegating tasks will save you time and money. I invite you to make a list of everything you do in your business and ask yourself these questions: Is this making me money? Should this be delegated? Is this a good use of my time?

Think about what kind of business you want. Do you want the freedom and easy to design your lifestyle? Learn to delegate today so you won't get stuck on that never-ending hamster wheel!

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Why do you think people buy sports memorabilia? Why do they follow a sports team and buy hats, shirts, with their favorite team’s logo on it?

Telling your story plays an important role in giving an impact to your audience. It has to be full of empathy since your story has a way of connecting with people. When you put out a message that resonates well with their pains, fears, and struggles... people buy your products or services.

As beauty professionals, you have a unique calling in this world. You act as therapists for your clients and what better way to do your part in fulfilling your mission than spreading your message through your story so you can reach more people to help with their transformation. Since you have a unique way of serving people, you have the moral obligation to show up to tell your story repeatedly and consistently. That way you will start to build your audience, it may be small at the onset but that’s how things start. You might not know who you’re touching and reaching.

But things don’t just stop at telling your story. It is not enough that they hear it. This is all about spreading your message and compelling them to take action to get the solution to start their transformation. You’ve got to be able to re-frame the way you think about selling because selling is serving and this has to be communicated in your story.

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Your business’ sustainability matters and marketing has a lot to do with sustainability. In order to attract the right clients, we must do more than low pricing and discounts. Long-term success is our goal and for this to be viable, we have to work on improving our marketing message. Good marketing is dialed into the hearts and minds of your prospects. They come to you with a problem and they become convinced that your solution is what they have to take action on.

This is where persuasion comes in. Strong persuasion is about conveying the value of your products or services without hard selling. People don’t like it when they are being sold to. They don’t buy products, they buy results and that is your solution to their problem.

You also need to develop rapport-building strategies to create influence in order for them to take action. And speaking of influence you need to take these three into consideration. First, you must decide what type of audience you want to attract because you must be drawing in the right clients for sustainability's sake. Don’t just think of lowering prices, that will only serve you short-term. Secondly, you need to connect with them to understand their concerns, their reasons for buying, and for not buying. Third, must uncover their pain. Unless their pain is clear and they understand what it’s costing them, they won't take action on your solution.

Your marketing message is seen in your rapport with prospects and that shouldn’t start during consultations with them, that message must be conveyed everywhere - on your website, blog, and social media. This will help you pull in clients that are right for you.

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If you want sustainability for your beauty business, you need to leverage these two resources: time and money. We need to realize how closely connected time and money are and how these two help your business tremendously. In this new normal that we live in, all the more that we need to maximize resources to get our business thriving. You can always charge additional fees for PPEs that clients would be using when they get their services done, as well as, other sanitation and disinfecting measures you will put in place. You might be worried you are “nickel and diming” them but what you don’t realize people already understand the state we are in as other businesses are also doing the same thing and they are aware that these are happening.

You can do traditional ways of leveraging money by putting it in stocks, real estate, IRAs, and a lot more. And for your beauty business, since you have clients who already booked with you during lockdowns as well as those who book after, prioritization is what you should think about. How to leverage money here? One of the ideas that you would want to give a try is having a VIP day for your customers wherein they would pay more for having access to you on a Saturday, the most in-demand day. Don’t be worried about their reaction, Disney World is having a fast pass for those who want to get ahead in line and maximize time to increase the number of rides one can get in a day. This one you can relate to your beauty business and I will talk about lengthily in this episode.

As you can see, technology has helped us in ways we could ever imagine. Some helpful tools and apps speed up the process. Take advantage of them, more so, get online scheduling. You will find it interesting and beneficial you would think why you haven’t done it in the first place. It may cost you a little, but it saves you time talking to your clients about appointments and after-service self-care. Besides, this is one way for you to get reviews for social proof about your beauty business, which helps a lot.

How about hiring virtual assistants? Don’t do everything all by yourself and pull yourself out from that hamster wheel. What will take you months figuring out your company’s logo will only take about a few dollars and time if you outsource it. Social management would be easier if you pay somebody to do it for you. That would be adding up time for you to focus on more business-building areas. Realize that sooner. You can always find these VAs somewhere. You need to have a system in place to have proper communication and expectations are met. Think of having VAs as an investment and not an expense.

We have to remember, it takes money to get money, so use money, leverage it to make more time, and get more money. An abundance mindset powers us up to success.

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Those of us in the beauty industry have big hearts and we are in this business because we love helping others. That is why we have to be reminded that whatever decision we choose to make at this time must be done out of concern for clients.

If you choose to stay close at the moment and not sell, may it not be for the reason of guilt and fear. Feeling guilty that you are taking something from your clients rob them of the right to feel good about themselves. Because it is not just talking of surface beauty, it’s a lot more than that, it’s the confidence and time taken back, that is the result of this for them. Your guilt is the last thing they want. You don’t have to worry about offending them by selling to them. Selling is a two-way process, it is an exchange of value. There are those in their homes waiting for what you can offer them.

Should you decide to open at this time, take into account PPEs you and the clients should wear, additional charges for sanitation and disinfection measures you will put in place. Don’t worry too much about charging them for those, this episode will help you clear that out. Think about how to serve clients well and how to do things differently without compromising quality and safety. How about thinking of creative ways to enhance your clients’ whole experience of the service? This episode has plenty of suggestions to meet that. There is a lot you can do to offer your clients the best service you can have.

Either way, if you sell now or not, the reason must come out of love.

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To get through this crisis, we must manage expectations. Let’s start with the clients’ expectations. Communicate with them your position. Even if you are unsure of things, let them know. Just giving them a reason will give them an idea and make them feel better and in turn, sets the right expectation from them.

Here come your expectations of yourself. You cannot please everyone. There is only so much that we can do. Let’s be realistic that we can’t do it all. Expect that there is the new normal, and we are limited by what we can do given the circumstances at this time. You don't need to do all of the things, just focus on some of the key things that are going to move your business forward. Because setting the expectations right will not make us super disappointed.

When it comes to your business, expect that everything will flourish amidst it all. We can be creative in the services that we offer our clients, price points will remain the same but with certain tweaks to services and products to suit clients’ budget. You can always provide payment plans and financing for high-end services that you offer. People are still buying. Don’t be swayed by what you believe that cosmetic procedures are not essential. Studies show that people buy based on emotion and not on need. Some businesses came to be, take the case of Uber and Airbnb, without us ever expecting them to dominate the market. Expect that your business will thrive. Believe that your business will be successful. What you direct your mind towards becomes your focus. So, focus on positivity and just remember this, ‘If you believe you can or if you believe you can’t, either way, you are right.’

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There is so much that gardening has taught me these days, so much so, that I can’t help comparing it to starting a beauty business. You have everything in mind, you want everything to be in place and you buy everything you could ever think of that would help run things smoothly. And experience teaches me that in gardening as it is in business, it takes sacrifice and patience to grow the plants and grow your business.

You don’t expect fruits and vegetables to be harvested two weeks after, that’s never the case. In business, there is the knowledge gap you have to consider, the learning curve to face, and it takes time. It is way more expensive than you could think of. That’s why you need to have a strategic plan to see you through all the facets of handling your business. Panicking lets you take on way much more than what is necessary. It is purchasing many tools more than what you need for gardening and for business, it is offering deep discounts that would pave for serious repercussions in the long run. It is like, all you can think of is activating all of those panic buttons.

Those will never help, there are lots of creative ways you can do to serve your clients. You can choose to adjust your pricing points. Another thing to consider is adding value to your service. Asking your clients how to serve them better is also one good idea.

Sure, some of the topics I tackle in the episode, we already know them. It’s just that, we act as if we don’t know them. This episode reminds us to revisit our goals and plans and have actions in place that will help us meet them amidst this trying situation. As one quote says, “When things go wrong, don’t go with it.”

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Fear is all around us these days, that’s a reality. But if we allow ourselves to be run by it then we wouldn't have anything done at all, personally and business-wise. We have to remember that our words and thoughts have power over us. And it is important especially at this time to feed our minds with what will push us to be productive and flourishing. When it comes to our beauty business, don’t ever think no one’s buying anything, be it a want or need. Don’t ever think people won’t buy from us since it is not a necessity these days. We must remember that each has his own perspective over something. Look at it this way, what may be non-essential to one is a necessity to others.

What you can do today is to have faith. If you have that passion for what you're doing then believe that you are meant to do this. Dig deep down you and resolve to make your beauty business work. With the rise of the internet, people's attention is divided. And with that comes the rise in permanent makeup. Women want to look good and be confident and they don't have much time. And when you provide value, price only comes next. Look around you and see what you can work out on.

Have the focus. Hard as it may seem to do these days but you need to put your mind on what you can control. Panicking never helps. Just make an informed decision.

This episode will tackle everything about overcoming fear with faith and focus. We will get through this and we can do it.

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This is not the easiest of times, but when we allow ourselves to be consumed by the negativity happening around us our health suffers and in so doing we become unproductive. When life presents us with something beyond our control what should likely be our response? Businesses have been hit the most these days, and everyone is panicking what could be the worst that could happen the next day or so. But there is more we can do other than dwell on what we can’t control. We need to focus on our self-care more so that we can be healthy and get the clarity to get things done for our own family and our business. For a lot of us, we’ve responded with a lot of mechanisms that only fueled us to get stuck and be led to seek desperate measures. It even stunted our perspective to seek creative ideas to do something for our business. Yes, a big uncertainty pervades the world today.

Yet, it is through this dark time that we should rise above these roadblocks to fully see what we can still do. It still is not the end of the world. If only we open ourselves to the possibility that we can do better despite the times, we indeed can. It is never about shutting that fear but rather it is about acting on that fear and turning it into something advantageous to our business. What’s happening in the world is beyond our control, but we can always focus our time and effort on something we can control.

Just when we thought we lack creative ideas to keep our business moving at this time, this episode will prove it otherwise. Expect free resources, helpful thoughts, strategies, helpful studies from surveys conducted. All these will help do something for your business to move forward. Not unless you believe there is something you can do and you act on it, your business will do well and it will ride through this crisis. This is not the easiest of times but, surely, this is the best of times to be proactive. Let’s get our mindset right.

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Facing this challenging time is hard enough and having a business to take care of requires an extra amount of your effort, time, and focus to sustain you throughout this tough journey. Nonetheless, given the situation as it is; being reactive would not help at all. One is encouraged to be proactive because when you become such there is more you can do to help sustain your business rather than contribute to its undoing. It is never a good idea to stop doing your marketing especially at this time when your clients and customers need your presence. This is the best time to step up your marketing. You need to be thinking outside of the box or else your business will suffer. And that is the farthest we want to happen now. There has to be a whole lot of marketing strategies and techniques we need to employ.

It has been said that desperate times call for desperate measures but this is never to be the case at this moment. Don’t be someone giving in to emotional discount. Once you do, there will come a point that your business will become a cup that runneth empty. And you don’t want that at all, for you are in for the long haul. Your steps should be pointing out to that long term goal. This is the best time to do your discounts strategically.

This episode is what exactly this is for.

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There is a lot of uncertainty ahead but this reason shouldn’t dampen our spirits to see what else we can do for ourselves, for others and for our business. There is still so much positivity around. This is an opportune time for us to be connecting and supporting each other and find out where we can help. I acknowledge that this would cause some kind of a dip for businesses. I know, too, we don’t have all the answers to all of what is happening, but the human spirit in all of us remains steadfast in coping up with this challenging time. We’re soldiering on and I know we can do this, with each others’ help we can come out of this stronger and better.

This episode provides us an avenue to find resources, an action plan as well as encouragement to move ahead and continue to nurture our business as well as the clients and customers who are part of it. There is hopelessness in the air but I know this is not the time to bury our heads in the sand. Marketing at this time is so well needed, our message must be communicated carefully so as to be sensitive to others’ plight. I am sharing with you here everything I know on how to soften the blow this Coronavirus is trying to grip us with. Will fight on.

Love and light to you all.

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This may not be a good time but certainly, this is the best time to be good to ourselves and to other people around us. Anxiety and fear are all around the atmosphere and this is the right time to take off those emotions and channel it to something more useful and meaningful. There is still we can do to lessen the impact this big C has brought to our lives. This episode we have today brings about hope and positivity at this time. Let’s go and listen in!

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We are at a time where we feel the onslaught of the global downturn. The fear that this big C is gripping us with is evident. And when things like this that is one big global concern hit us, we can only think of two different camps of people that would emerge, one is, those that are thinking the sky is falling down and the other one is, those who are in denial. I, for one, can't help being concerned about this global phenomenon because I have two little ones I care about.

This is not to sound fear mongering or sowing seeds of panic. This global phenomenon has forced us again to enter into a period of recession. We all feel it. And we know this will have a big impact on our own businesses. As with previous recessions, Statistics shows that a lot of businesses close at this time. And it is more fitting than ever for me to talk about this topic now. Yes, we feel apprehensive about a lot of things these days but then, it is best to keep calm and not panic. There is much that preparedness can do and this episode is entirely devoted to making our business thrive amidst all this craziness around. As the saying goes “When the going gets tough, the tough must get going.” Now, Let’s get going!

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In social media marketing, there are countless strategies that you can discover. The challenging part is figuring out what will work and what will not for your business. But the hardest part is adapting to its changes. And change is inevitable in social media. That’s why, as business owners, we also need to change, think and do things differently. Are you taking appropriate actions to meet your goals? But what if your business is struggling? Will you be able to turn it around and save it from dying?

Don’t miss this episode and find out why it becomes harder to stand out in social media nowadays in getting your clients’ attention, and what you can do about it. Also, learn how marketing serves your business and decide whether your actions will make or break your business growth.

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In this episode, we feature an Elevate student – Katie Bramkamp as she narrates her journey in her beauty business. Katie had her share of struggles in finding clarity and direction, taking action and connecting with authority partners. The Elevate masterclass program helped her business tremendously through lessons that advantageously worked with her goals. An added factor is to have a coach who is an industry expert and knows the ins and outs of the business very well. Tune in to this special feature as Katie gives her first-hand experiences working with April during the program. She will also share the different strategies that she gained as she lives up to her dream of being a successful beauty business professional.

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Nowadays, social media plays a massive role in the marketing strategies of every business. That’s why it is imperative that we understand, study and strategize how to utilize these social media platforms like Facebook and Instagram. This episode is loaded with in-depth and vital information that can guide you with the recent changes in social media. By learning these changes, you’ll maximize the use of these tools that will help you to connect with your potential clients and eventually, give positive and progressive results for your beauty business.

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In our journey reaching our business goals, have you felt as if you’ll never get there? We hold ourselves back, felt paralyzed, and with little or no progress at all. Those things happen when perfectionism procrastination sets in our minds. We get so worried about getting perfect and getting everything right that it stops our business growth which could also impact other people’s lives. This episode talks about dealing with the more profound reasons that hinder our highest potential as beauty business owners. Tune in to this episode as I give you real talk on failing and learning, on dealing with fears and overcoming it, and on changing and impacting not only your life but the lives of many others.

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As business owners, we want to increase our sales. And to increase sales means we need to get more buying customers. That’s why a crucial part of every business’ marketing strategy is understanding the customer journey, knowing the customer commitment level, and enticing them to buy. This episode will give you in-depth details on how to target your audience, convey your marketing message, and tried and tested tactics on how to get customers depending on the cost, risk and commitment levels.

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Marketing has evolved over the years. Nowadays, when you look at any social media platform, you’ll find lots of online marketing tactics trying to capture and win your audience’s attention. As a business, we need to find innovative ways to reach to our audience, and often it feels overwhelming. But how to connect with them? How can I make my marketing message stand out from the rest? What strategies should I use to convert them into buying customers? Sure, there are lots of options to run through all these. But the real power lies in understanding the foundations of any marketing plan. This episode will guide you to two significant yet forgotten marketing must-haves that every beauty business owner should know. Deal with your struggles and get a dose of what’s hot and what’s not that can help you on your marketing plans.

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Now that we’re done in identifying the upcoming marketing trends for 2020, it’s now time to do another critical yet powerful task for your business – goal setting.  When you set your goals, you are getting countless benefits for your business – focus, direction, clarity, control, motivation, personal satisfaction, purpose, etc.  The list is endless. 

With my mission to help you grow your business, I came up with this episode and workshop-in-one to discuss the highly regarded importance of goal setting.  I’ll detail the three essential parts that you need to know, how to do and apply each step, plus the tried and tested tips and strategies that will work in reaching for your goals.  I hope this will be a helpful and engaging activity for you. And oh, have your pen and paper ready since I’ll be asking you to write down a lot. 

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The start of a new year is the perfect time to look back and assess what worked and what didn’t work in your business, and make new plans to meet your goals. An essential step in achieving your business goals is to focus on which marketing trends will make 2020 your breakthrough year. Understanding these marketing trends at the start of the year will enable you to make sound business strategies and grow your business optimally. In this episode, I will share the marketing trends that you need to know about in 2020.

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We were on vacation in Hawaii, and my family and I had a good time. We got amazing photos that are Instagram-worthy. But you know what, the whole trip was not as glamorous as it seemed to be. We had major challenges and setbacks, but that doesn't hinder us from enjoying and living those moments. And the good thing is, I realized that there are valuable lessons learned from our vacation that we can relate to our business.

Truth is, it is not always a smooth journey when we are trying to grow our business. We felt overwhelmed by several bumps and curves that we'll encounter and might make us want to give up and quit. But hey, nothing comes easy in building a business. And it is a long game. It is a marathon. It doesn't matter that there are times that you need to sprint, and there are times that you have to walk. But what is important is you keep going. As we are in a new year, there are unlimited possibilities to start anew and try again. Think, plan, and act on what would feel good for you in your business this 2020.

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The permanent makeup industry is not all about a lucrative career and a glamorous business. Remember that it is still a business. And for every business to thrive and survive, you are going to invest in many things. It takes lots of money, time, mental strength, research to learn some things you don’t know, and taking your business seriously to make it work. And so, in this episode, I will discuss the significant and profound realities of how the permanent makeup (PMU) industry works and the five critical things that you must know before starting this business.

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Business owners work hard to get excellent and positive reviews for their products and services to earn the trust and loyalty of their clients. But, inevitably, it will not always go that way. In fact, part of running a business is getting bad reviews and complaints. No matter how you accept and prepare for these negativities, you’ll find yourself sad, frustrated, feeling-not-enough, defensive, etc. And nobody will question why you felt that way. That’s normal, and we can’t please everybody. But look at it from a different perspective that the bad review is not the problem. It is the result of a problem, and you can do something about it. Shift your focus on the reason why a customer gave a bad review. But first, you need to learn how to deal with those feedbacks, reviews, and complaints professionally.

In this episode, we’re going to focus on how to respond with nasty customer comments, negative reviews, and internet trolls. Know the critical points to consider before replying, suggested scripts on what to reply to difficult customers, the implications when taking conversations off the public, and so much more. Plus, learn the pros and cons of having a Yelp page that can make or break your business.  Stay tuned till the end and discover some exciting treats I have for you!

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The holiday season is not only a season of merry-making but a season of shopping and spending as well. And this is a perfect time for every business to maximize profits and finish the year strong. But the challenge lies in finding ways to make our business stand out from the rest, knowing what our customer wants, and taking advantage of the holiday rush.

Join me in this another exciting and noteworthy episode as I will give you lots of ideas and strategies to attract new clients, nurture existing customers, build authority with referral partners, and so much more. These tips will effectively boost your promotional and marketing campaigns that will help bring you exceptional profits and make you celebrate the season with festive smiles.

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Every business has its growth stages. And it is equally significant to have clarity and be able to recognize these stages as it is to know how to act systematically on the problems that you will encounter. It will be a pivotal period if a business will rise to the challenges of a growing company and surpass these stages.

This episode will discuss the Four Stages to growing your beauty business, how they are characterized by each other, and how to avoid getting stuck in each stage. But remember that no matter which stage you are in, what will count is you do something every day to improve your business even if it’s only 1%. Well, that would sum up to 365% in a year and already outstanding progress indeed. Tune in to find out more of these stages and discover more ways to keep building your business.

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What is success for you? How will you know that you already succeeded? Success is a huge word and the road to reach it is quite a journey. But the good thing is, it is possible to achieve coupled with the right mindset and strategies, be it on your personal or business goals. Join me today in a very meaningful, profound, and content-rich episode as I guide you on how to be certain of your success. Know why confidence is the key to building and growing your business. From showcasing your skills and applying your technical know-hows to making big decisions and scaling your business, confidence plays a very crucial role. Get inspired and motivated on why you need to experience discomforts, changes, failures, and disappointments to help you grow and other things you need to do to succeed and take your business to greater heights.

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You are a beauty professional who has refined her marketing message and positioned herself as the authority in your area. You have a consistent flow of clients and an established base of referrals. Because of the demand for your services, you can raise your prices and choose to work less. And because you work less, you have more time for your family. Ultimately, you get a sustainable business that helps you enjoy your work and your life. This is the life of a successful six-figure beauty professional that I aspire my audience to be.

Join me in this another exciting episode as I share with you the qualities that differentiate a struggling beauty practitioner from a six-figure beauty professional. I will also reveal how powerful is the principle of authority and how it influences humans to say yes. You’ll also learn how positioning yourself with your marketing message makes you stand out and be the go-to professional in your area. All these and more as I help you achieve your success through my six-week program called Elevate that will help you effectively increase your income and impact with less stress.

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While Facebook and Instagram are popularly known as two social media platforms that can help drive a business’s marketing strategy, they are first a business. And as a business, they kept on changing and improving their products and services. As their users, we should likewise be smart on how to utilize these platforms to serve our clients better and grow our business as well.

Let me ask you how many times you felt confused and thought of the changes that are happening in social media? Today’s episode is packed with loads of information and updates that you need to know with Facebook newsfeed, business page, and also changes in Instagram likes, hashtags, stories, and so much more.

Are you also struggling to do videos? Well, you are not alone. Even celebrities experienced it. And the good thing is you can find ways to get over it. Remember that when people see you on video, you are creating a deeper connection with your audience. In this episode, I’ll also share with you several statistical data to help you conquer this fear and get you started to do videos.

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Dealing with various factors affecting our own and business lives can be very tough and challenging. That’s why it is crucial to define your boundaries, to honor yourself, and to have self-worth. Boundaries are the limits we establish to protect ourselves physically, emotionally, and mentally. When we are clear with our limitations, we are valuing ourselves and defining our self-worth. And when we are honoring yourself and showing that we have self-esteem, our confidence will grow.

In this episode, I’ll further share my experiences, profound learnings, and insightful advice in correlating boundaries, self-worth, and confidence not only in building our beauty business but also in improving our lives. Join me in this another exciting episode where I always love to share my stories with the hope that you’ll get wisdom, value, and beauty in my journey.

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Sales are an absolute component in every business, and selling is a very critical skill to its success. The book that I’m currently reading entitled, Sell or Be Sold by Grant Cardone, details the techniques and principles that are vital to master the art of selling. The author also highlights that sales are affecting not only business but every area of life. In this episode, I will share the insightful topics in this book and broke them down into a two-part series. Know why you need to understand sales, learn how to deal with the negative ideas about selling, and discover why it is necessary to believe and convey the value of your services. Also, find out how commitment levels affect the results you want for your business.

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Are you in a disappointing and frustrating situation right now? Do you have a goal but failed to win it? Do you feel stuck and struggling to find your purpose? Believe me, when I say, you are not alone. I have my share of bad experiences. But what I didn’t know was those experiences prepared me for the best opportunities to come. And when they come, I am ready, and that’s’ what makes success sweeter.

In this episode, I’ll telltale my story with my humble beginnings – from mailroom licking envelopes to making phone calls to buy ad space to appearing on national TV promoting our products. How I transcend from one chapter in my life is as exciting as the lessons that I got from them. This is my amazing journey as a beauty entrepreneur. I hope that you’ll learn nuggets of wisdom from this that you can apply as you travel through this same path, we call life.

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Running Facebook and Instagram ad campaigns are great ways to increase exposure, share content, and drive traffic and engagements. How to start these campaigns are very critical. It can make or break your marketing strategy. In this episode, I will detail seven rules to consider before launching your Facebook and Instagram ads. Know the do’s and don’ts, and start reaching your target audience and generate more leads and sales for your business.

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While there are different marketing strategies of a business to increase its profitability, it is equally important for business owners to deal with and develop an entrepreneurial mindset.   But what if, as a human being, the business owner faces personal hurdles feeling unworthy of their accomplishments, or lacking self-confidence, or simply not feeling good enough? This imposter syndrome is common to entrepreneurs and April is no exception.  Join her in this episode as she reveals her struggles to inspire others, and challenges her fellow entrepreneurs to get past any blockers that will move your business forward.