Connected Podcast: Recent Episodes
MediaCom UK
Join us in bidding farewell to Sue Unerman as she leaves EssenceMediacom for exciting new opportunities. Sue's tenure at EM has been marked by innovation and passion. Tune in as we celebrate her journey, her love for New Orleans, and her undying admiration for Bob Dylan. Thanks Sue, for the inspiration and memories!
This week on Connected, Sue and Sacha sit down with VP Client Partner BT Group, Verity Campion. Verity is a media professional with over 20 years experience both in-house and agency side. Thriving in fast paced environments, Verity has worked across a large and diverse portfolio of accounts including BT Group, P&G, Associated British Foods, Ubisoft, Tyrrells Crisps and Arcadia. Experienced in managing large teams across both brand and performance activity, Verity really enjoys building and developing relationships with a wide variety of stakeholders. Her proudest moment in her career is being part of the incredible team who launched EE into the telco market in 2012.
This week on Connected, Sue and Sacha sit down with Former WPP UK President Karen Blackett. After 29 years at WPP, including long successful stints at Mediacom, Karen is leaving the company to pursue other external interests and opportunities. We discuss her career achievements, top 5 favourite moments at WPP and her love for chunky jewellery.
This week on Connected, Sue and Sacha sit down with David Wilding. David aims to help create new ways to deliver data and insight-driven communications. As CSO, he intends to lead the company’s long-term strategy and innovation, and, drawing from his experience working with leading global brands, he will help EMX’s clients deliver integrated solutions that span media, experience, data and tech.
This week on Connected, Sue and Sacha are joined by Managing Director of Client Experience for EssenceMediacom X, Jessica Lenehan. Jess has been at Essence since 2017 where she started as a client lead on Google. She has recently taken on the role of Managing Director which can be described as fundamental to the success and development of client relationships as she focuses on the people at EMX – both clients and internal teams. She will ensure clients are constantly thriving with a continuing funnel of growth through media, creative, data and technology.
This week on Connected, Sue and Sacha sit down with Leonardo Reyes Acosta who is SVP Head of Analytics here at EssencemediacomX. Leo is a talented and highly motivated data scientist, researcher and GIS enthusiast, with experience in the private sector and in academy. Passionate about his profession, he is keenly interested in understanding what motivates human behaviour, decision making and use of resources.
Happy New Year!This week on the Connected Podcast, Sue & Sacha down with CEO of EssenceMediacomX Clare Chapman. Clare is responsible for growing the business through exceptional client service and delivery, combining creativity and data-driven excellence. Clare returned to EssenceMediacomX in November 2023 after two years as CEO for Carat UK, having previously worked at Essence for four years as EVP, Head of Media.
This week on Connected, Sue sits down Chief Operating Officer of EssenceMediacomX Anna Berry. Anna has played an instrumental role in managing a raft of big-name clients. Prior to Essence, Anna spent 19 years at Mediacom as a Business Partner working across Sky, Direct Line Group and many more. Anna works with client services and specialist teams while taking on responsibility for “evolving best-in-class business practices” including Essence Flex, the company’s approach to hybrid working, and developing initiatives on sustainability, well-being, diversity and inclusion.
This week on Connected, Sue and Sacha sit down with EM Global Head of Creative Transformation Nick Palmer. Nick led Global product development and creative innovation at Creative Systems, before assuming his current role as Global Head of Creative Transformation. Nick is primarily responsible for creating content centric strategies for international clients. Nick has worked at MediaCom for the past 18 years; previous roles include Global Head of Product, Head of Social Media Strategy at MediaCom Beyond Advertising in EMEA and International Strategy Director – where his work won at Cannes Lions plus European Effie Gold in 2011.
This week on Connected, Sue and Sacha sit down with US CEO of EssenceMediacom, Jill Kelly. Jill previously served as GroupM’s Global CMO, during these three and a half years Jill led the revitalization of the GroupM brand and its reputation globally, demonstrating the power of brand purpose in driving business growth. The culmination of this work was the creation of the company’s Responsible Investment Framework in 2021 to help align the business with its mission to define the next era of media where advertising works better for people.Jill is an accomplished communications and marketing professional, who likes to build teams and help tomorrow's leaders. She has her own personal principle: be the first to take the failures, and last to take the successes.
This week on the EssenceMediacom Connected Podcast, Sue and Sacha sit down with Ocean Outdoor CEO Phil Hall. Phil joined Ocean as joint UK managing director in July 2019, after spending 18 years at Mediacom. Phil now aims to continue delivering innovation for advertisers in an unmissable, mass, brand-safe environment resulting in the most exciting growth phase for Ocean Outdoor.
This week on Connected, Sue and Sacha sit down with Managing Partner Liam Dawson. Liam has 17 years’ experience in the industry with 15 of those spent working here at essencemediacom. Liam worked at News UK for a few years within the commercial sales team, working with agencies to help grow client relationships before eventually coming back to MediaCom. Liam has taken a new role as Managing Partner of the Flutter Group within the TED dept, where he takes leadership responsibilities for various clients including Paddy Power Betfair, Tombola & Sky Bet while assisting with the overall performance of the TED department as a whole.
This week on Connected, Sue and Sacha sit down with EMX Head of Creative Futures, Rob Meldrum. Previously worked as SVP Head of experience EMEA at Essence last year before taking his current role. Rob has great in-depth knowledge of the digital ecosystem, not only is he full of experience, skills, and knowledge, Rob is great at finding practical solutions to complex problems that will lead to both creative and effective work.
Lindsey Jordan is Head of Creative Strategy & Creative Futures here at EssenceMediacom having just started the role in January this year. Lindsey started working for MediaCom in 2005 as a planner/buyer at MediaCom Scotland, then moved to London as a Planner in 2007. Went on to become Strategy Director in 2013 working across a range of brands and categories, from FMCG, to technology, to home, to charity all before taking her current role where Lindsey specializes in making amazing media ideas come to life.
This week on the essencemediacom Connected Podcast, Sue and Sacha sit down with EMEA Chief Analytics Officer Barbara Blanzat Henao. Barbara has expertise within data management, analytics, strategy, and brand marketing. Huge passion for data understanding, capability, and business growth, whilst taking pride in building and retaining top analytics talent. Barbara also specializes in research, measurement, and predictive analytics, enabling better business decisions through driving efficiency and insights.
This week on Connected, Sue and Sacha sit down with Kristen Gower who is Global President at EssenceMediacom. In 2022, Kristen established Mediacom’s dedicated B2B practice building a team that provides end-to-end scaled marketing solutions to a new generation of marketers, leveraging strategic expertise, audience and customer marketing, data orchestration and advanced analytics with an in-depth understanding of each clients’ business needs. As a member of the Global and US EXCO teams, Kristen collaborates with leaders across the globe to drive revenue and client acquisition.
This week on Connected, Sue and Sacha sit down with the Founder of MarketingKind Paul Skinner. Paul Skinner is the founder of MarketingKind, which brings together business leaders, marketers and change-makers to tackle social and environmental problems through their brands and businesses, volunteering and activism. Paul is an advisory board member at the Museum of Brands, an Expert Advisor for the Future Strategy Club and has been awarded an honorary visiting fellowship by Edge Hill University Business School.
This week on the Connected Podcast, Sue and Sacha sit down with EssenceMediacomX CEO Ryan Storrar. Ryan was appointed CEO of Essence EMEA in 2022, and now works as Global Chief Media Solutions Officer across EssenceMediacom and CEO of EssenceMediacomX. Ryan joined Essence in early 2016, and led the development of Essence's media practices with a particular emphasis on the use of bespoke data and technology which drive outcomes for brands which include Google, NBC Universal, BT, and others. Under his leadership, Essence's approach has gained industry recognition which notably includes being named by AdExchanger as the No. 1 programmatic agency in the world.
This week on the Connected Podcast, we sit down with EssenceMediacom Global CEO Nick Lawson after his time visiting some of the offices across the world. We discuss the merger now a month in and his overall hopes for the year ahead.
This week on the Connected Podcast, Sue and Sacha sit down with Co Founder & Editor at Creative Salon, Sonoo Singh. Sonoo is a business journalist and editor with more than two decades of experience reporting on media and marketing. Known for agenda-setting exclusives and high profile interviews with industry figures from across the world - for print, online and video. She is the co-founder and editor at Creative Salon which showcases and celebrates the power of commercial creativity to drive business growth as well as to fuel the economy. Sonoo also helped create the Incredible Women initiative documenting real life stories about female empowerment, exploration, potential and perseverance.
This week on the Connected Podcast, Sue and I talk with Claire Prince. Claire is Director and Head of Branded Entertainment here at EssenceMediacom having worked in the role since for just over a year. With over a decade of successfully developing factual TV concepts for international broadcasters Claire has spent the last 5 years working with global brands (both in-house and at agencies) creating original and purposeful film and podcast content. She also has a deep knowledge and interest in traditional broadcast TV, social media and multiplatform entertainment output.
This week on the Connected Podcast, Sacha goes from Co-host to guest after being recognised as Face to Watch 2022 by Campaign Magazine. Sacha is a PRO Account Director having worked for the company for five years. Sue quizzes Sacha on his time at MediaCom and what he hopes to achieve next year. We also discuss his huge love for music and Lucozade Sport.
This week on the Connected Podcast, Sue and Sacha sit down with MediaCom's Head of Media & Business Operations Graeme Canter. Graeme started his career at MediaCom in June 2000 and has since held seven different positions within the investment and operational functions here at MediaCom. During his time at MediaCom he has helped bring in numerous new business accounts and works very closely with GroupM and WPP to ensure a smooth running of all the IT and tech requirements. In addition to this, he is a mental health ally and heads up MediaCom’s Faith ERG.
Happy Friday!
This week on the MediaCom Connected Podcast, Sue and Sacha sit down Media Week 30 under 30 winner Jack Lynch. Jack is a Senior Associate Director - Data and Tech Strategist here at MediaCom having worked at the company for just over 6 years. Jack started his career as a Paid Social Planner Buyer working across SKY & Now TV. Jack now leads some of the UK's largest media pitches for the company. In 2021 he was tasked with the role of digital and data innovation lead for the launch of Sky Glass, Sky's biggest product release in 25 years. With a passion for data-driven marketing and changing the way people use data for the better, Jack is at the forefront of driving the privacy-first agenda, identifying new ways of unlocking commercial value using data opportunities.
This week on the MediaCom Connected Podcast, Sue and Sacha sit down with Mediacom's Head of Publishing Adam Crow. Adam joined MediaCom in January 2008 & has over 30 years’ experience in the publishing arena, having been Head of Publishing at 4 of the top 10 UK media agencies. Currently heads up the Publishing team here at MediaCom where he has worked for the last 15 years. Previously worked across Times Media, helping the company take a more strategic approach to its clients. Prior to this he was investment director at Omnicom and before that press director at PHD.
This week on the Connected Podcast, Sue and Sacha sit down with WeAre8 founder and CEO Sue Fennessy. A serial tech entrepreneur who spent the last 30 years building transformational businesses. You may also know her as the founder and former CEO of Standard Media Index, the world’s leading media data aggregation business. She was highlighted by Forbes as a leading innovator in 2017. Sue has channelled all this global experience and industry knowledge into building what she describes as the future of digital media.
Lord Mark Price is a businessman, writer and former government Minister of Trade. Former Managing Director of Waitrose, Deputy Chairman of the John Lewis Partnership and Chairman of Business in the Community, spent over 40 years unlocking the power of people in organisations. Lord Mark is also the president of the CMI and board member of Coca Cola European Partners. Passionate about creating engaged and happy work forces which in turn create longer-term sustainable success for organisations.
This week on the Connected Podcast, Sue and Sacha sit down with Misha Sher who is Global Head of Sport, Entertainment and Culture here at MediaCom. As an industry veteran who has been at the forefront of the sports industry for more than 15 years, Misha has negotiated and advised on sponsorship investments and activations with major sport & entertainment properties, including UEFA, IOC, NFL and F1 in more than 25 countries.
At MediaCom, he has built and scaled global sport & entertainment business that sits at the intersection of sport, media, lifestyle and culture, with clients that include some of the biggest blue-chip brands like Toyota, Shell, Mars and many more as well as top talent such as Pelé, Brian Lara, Mesut Özil, Vinicius Jr and Eniola Aluko.
This week on the Connected Podcast we sit down with the co-founder himself Andrew Spurrier-Dawes. ASD is EMEA Head of Precision & Digital for Wavemaker’s consulting hub in London where he has been working for the last eleven months. Previously worked at MediaCom as a Global Digital Director, leading digital strategy whilst planning and buying for numerous Global clients. With more than fourteen years of digital experience he continues specialise in everything data, audience science, analytics, ecommerce, search, social and content in order to play a positive role in digital transformation, activation excellence and precision product development.
This week on the Connected Podcast, Sue & Sacha sit down with Tim Irwin who is currently Global Chief Operating Officer at Essence having been recently appointed the role in January 2022. Tim is an experienced advertising leader with more than two decades' experience in executive roles at media agencies. Since joining Essence in 2018 as EMEA Chief Operating Officer, Tim's operational expertise and leadership skills have played a critical role in helping the agency scale rapidly and meet the needs of clients and employees throughout the region. Prior to joining Essence, Tim served as Chief Operating Officer for Maxus, where he helped develop the agency from a fledgling business to one of the UK's top ten media agencies. Prior to Maxus he was Managing Director for London boutique operation, BJK&E Media.
Welcome to the very first edition of the new EssenceMediacom Connected Podcast. Sue Unerman, Chief Transformation Officer at MediaCom and Sacha Owusu, PRO Account Director at MediaCom sit down with the new Global CEO of EssenceMediacom, Nick Lawson. Starting his career with the agency as a media planner at The Media Business Group in 1991, he has risen through the ranks to lead the business, firstly as CEO of MediaCom UK in 2006, as CEO of EMEA in 2008 then COO Worldwide in 2019 and most recently Global CEO in 2020. We discuss the merger, opportunities and benefits for both companies plus his unconditional love for Bordeaux.
This week on the Connected Podcast Sue and Sacha sit down with Netsai Mangwende who is the U.K. CFO for GroupM where she has worked for the last 8 months. In her new role, she is responsible for leading the strategy and day-to-day management of GroupM U.K.’s Financial, Commercial and Business Operations Teams. Netsai has extensive and commendable experience within financial and professional services and a deep understanding of the opportunities and challenges facing large organisations in the U.K. Netsai has over 15 years’ experience in senior roles at complex multinational organisations including AIG, Royal and Sun Alliance, Deloitte and PricewaterhouseCoopers in the United Kingdom, Bermuda and Southern Africa.
This week on Connected, Sue and Sacha sit down with Emily Trenouth who is Head of Influencer Marketing here at MediaCom. Her role is to lead the Influencer Marketing division for both UK & Worldwide teams, working with clients such as Coca Cola, Mars, Sky and many more. Emily is also hugely passionate about gender equality and championing future female talent, which she is proactively driving forward as a Board Member of a non-profit mentoring programme called OK Mentor. Last year Emily became an adweek Future Is Female Honouree and ever so recently was awarded with the rising star award at the Female Frontier Campaign awards.
This week on the MediaCom Connected podcast, Sue and Sacha sit down with Claire Ferguson, Managing Partner & Head of Agency Communications here at MediaCom. An experienced communications and marketing strategy lead and planner with 20 years’ experience in the industry. Claire’s role covers all aspects of Marketing and Communications for MediaCom UK internally and externally, including PR, events, strategy, awards, internal communications and owned channel communications.
This week on the MediaCom Connected Podcast Sue and Sacha sit down with MediaCom's Global CFO Charlotte Frijns. Charlotte joined the agency from GroupM UK, where she worked as CFO, bringing huge experience handling the financial side of agency life, having worked in a wide range of senior finance roles across Publicis Groupe companies prior to taking up her current position here at MediaCom.
This week Sue and Sacha sit down with Lisa Humphreys, Strategy Development Director, WPP UK and Chief Transformation & Integration Officer, Group M. She has worked within the WPP network since joining MediaCom in 2007, working across WPP’s UK business in every area of the communications and marketing landscape, from Media to Commerce, Technology to Experience. A core focus of her role is bringing together diverse capabilities to build extraordinary solutions for clients and future proofing the organisation in the UK market.
This week Sue and Sacha sit down with Josh Krichefski Global COO and EMEA CEO at MediaCom. We roundup 2021, talk through his hopes for MediaCom in 2022 and what he would practice more if he had the time and space.
For the last podcast of the year, Sue and I sit down with Sonya Arthur, Managing Partner and Head of BU5 better known as TED (The Entertainment Division). Sonya started her MediaCom career in 2000 as a press buyer, transitioning over the years to trading across multi-media channels. Sonya was appointed Managing Partner & Head of TED in 2017 and has managed significant operational change within the team as well as leading several new business wins. We discuss living with COVID and its impact on work and personal life, plus her love for Prince, Lord of the Rings and London.
This week on the Connected Podcast, Sue and Sacha sit down with Di Mayze who is the Global Head of Data & AI at WPP where she has worked for the last 18 months. WPP’s resident ‘data geek’ has over 20 years of technology and data experience across media, FMCG, finance and retail consulting for companies such as Hearst UK, dunnhumby & Walgreens Boots Alliance.
This week on the Connected Podcast, Sue and Sacha sit down with Babs Maye who is the UK Head of Addressable Creative here at MediaCom. Babs has over 12 years’ experience in digital advertising demonstrated by developing meaningful brand equity platforms, content marketing strategies, and cause marketing programs. Babs spent two and a half years at Mindshare as the Global DCO at Nestle before deciding to join the wonderful world of MediaCom.
This week on the Connected Podcast, Sue and Sacha sit down with Demet Ikiler who is GroupM EMEA CEO. She joined WPP in 2000 to launch Mindshare, she progressed to CEO of GroupM Turkey and then was promoted to CEO of GroupM EMEA in Feb 2020. We discuss her current role after a year and how it feels to be responsible for 27 markets.
This week on the Connected Podcast we sit down with Louis Georgiou, Founder and Director of Code Computerlove where he’s worked for the last 22 years. His background in creative technology immediately positioned the agency as a digital leader in the North. We discuss his passion for utilising technology to create engaging customer experiences that deliver results, as well as collecting vintage Lego, digital watches and setting the Official Guinness World Record in 2017 for the most number of Transformers memorabilia with 2,111 items.
This week on the Connected Podcast, Sue and Sacha sit down with Michelle Yin who is the COO of MediaCom China. Michelle holds extensive management experience spanning over two decades at consultancy firms, multinational advertisers and other media agencies. She previously worked as the COO for Havas Media before deciding to re-join MediaCom last year.
This week on the Connected Podcast, Sue and Sacha sit down with Nigel Robinson who is a Managing Partner at MediaCom. Nigel has led client teams in the UK, managed the UK Planning Department, headed up our UK New Business team and led global client teams across multiple territories. He now leads a business group of amazing clients, whilst helping to transform the agency with new Agile working practices.
This week on the Connected Podcast, Sue and Sacha sit down with Kristen Dardani who is the EVP in Mobility & Careers at MediaCom where she has worked for the last seven years. After years of managing client relationships at three of the big four holding companies and a handful of boutique shops, Kristen now helps agencies figure out their own employee value proposition and put in place initiatives to help recruit, retain and mobilize their talent assets.
This week Sue and ASD sit down with Giles Edwards who is the Founder and Creative Director at …Gasp!, creator of the ISOLATED Talks host of the Call to Action podcast as well as being a mentor for several organisations.
This week on the Connected Podcast, Sue and Sacha sit down with Jaydeep Chaudhuri who is the Regional Managing Partner of Mediacom Asia Pacific. Jaydeep is a Diversity & Inclusion advocate, he’s part of both the Global Belonging council as well as the Global Wellness Council. In these forums they work to engender diversity & inclusion in our community whilst providing MediaCommers with the resources and comfort to take control and seek help for their overall wellbeing.
This week on the Connected Podcast, Sue and Sacha sit down with Yaron Farizon who is a long-serving MediaCommer with over 20 years of experience within the industry. Yaron has just transitioned into his new role as the CEO of MediaCom Australia after previously working as the CEO of MediaCom Russia and MediaCom Connections Israel. We discuss his roots, new role in Australia and what he intends to achieve by the end of this year.
This week on the Connected Podcast, Sue and Sacha sit down with Michelle Holmes who is the Managing Partner for MediaCom US where she has been working for the last four years. Michelle prides herself on being a proven digital marketing professional with agency and client-side experience in numerous industries such as Hospitality, travel and entertainment, pharmacy retail and many more. Michelle is Co-Chair of the Global belonging Council playing a huge role in identifying culture and diversity, working to show how critical these are to our working life here at MediaCom.
This week on the Connected Podcast, Sue and Sacha sit down with Adrian Walcott who is Managing Director at Brands With Values where he has worked for the last six years. Adrian is also a Co-founder of an award winning social enterprise BAME2020 - No Turning Back which focuses on encouraging more people from diverse ethnic backgrounds into the marketing, media and communications sector.
This week on the Connected Podcast, Sue and Sacha sit down with Fou Brown who is Global Account Director at MediaCom UK, President for Diversity Belonging & Inclusion at IAA UK and also a member of the Global Belonging Council at MediaCom. We discuss the key to belonging within the workplace plus her love collecting vinyl's.
This week Sue and Sacha talk to Kevin Johnson, CEO of MediaCom Canada, where he's been working for the last 11 years. Kevin is also co-chair of the Global Belonging Council set up by Nick Lawson to ensure everyone at MediaCom feels they belong. Prior to this he has also worked at various media agencies such as Carat, MPG Canada and Havas Media.
This week Sue and our new co-host Sacha Owusu sit down with Begoña de la Sota who is the CEO for MediaCom Spain, where she has worked for the last 11 years. She is also a co-member with Sue on the Global Belonging Council. We discuss the impact of COVID, career experiences and how important belonging is within the workplace.
This week Sue and ASD talk to Simon Sadie, the CEO of GroupMW, the WPP team for Mars, having previously worked for Aegis as President of Global Client Management , MPG as a MP of Strategy and the BBC as Head of Advertising, beeb/BBC Online. He also founded his own consultancy called babytiger. If that wasn't enough, he is also a trained “three principles” practitioner, which focuses on helping people understand how the power of their own thinking frames their ability to achieve their potential.
This week Sue and ASD talk to Costin, client president for MediaCom Global, having previously been MD for MediaCom EMEA and MediaCom CEO for Central and Eastern Europe.
This week Sue and ASD talk to Chris Hemmings, a Journalist, Speaker, Author and Broadcaster. In late 2017 he released the book ‘Be A Man - How macho culture damages us and how to escape it' which looks at the myriad of ways in which the male pursuit of dominance damages men, women, boys and girls both physically and mentally. He now speaks at schools, universities and places of work to promote a healthier idea of what it means to be a man. He is also a freelance journalist who has worked for the BBC, Sky, ITV and written for numerous national newspapers including the Independent and the Telegraph. He’s also produced and presented short-form documentaries for BBC2, made radio packages for BBC Radio 4 and reported for a variety of broadcasters.
Listen to Chris talk about the tipping point that made him step back and observe macho culture, the difference between working class and upper-middle/middle class masculine ideals (and if they need to be addressed differently), the identity of a man in a pro-masculine and pro-feminine society and what steps can men can take now to be an agent of change against the macho culture.
This week Sue and ASD talk to Kate Rowlinson for her annual update where she talks about what we did brilliantly in 2020, what we're going to do and her promise to MediaCom in 2021.
This week Sue and ASD talk to Josh Krichefski, Global COO and EMEA CEO, for his annual update where he talks about what we did brilliantly in 2020, what we're going to do and his promise to MediaCom in 2021.
This week Sue and ASD talk to Simon Lawson, MD of Numatic, a company that designs and creates the most reliable sustainable cleaning systems, based here in the UK.
This week Sue and ASD talk to Brian Wieser, the Global President of Business Intelligence at GroupM. He has been called “Madison Avenue’s de facto Chief Economist,” and is a highly regarded commentator on marketing, media, advertising and technology. At GroupM, he leads thought leadership around economic trends, forecasts, and insights. He is a regular contributor to GroupM articles and POVs.
This week Sue and ASD talk to Nick for his annual update, where he talks about what we did brilliantly in 2020, what we're going to do and his promise to MediaCom in 2021.
This week Sue and ASD talk to Sara about AI and where it is misunderstood. They also cover Sarah's history in social media, the skills needed to be ready for the digital future and the items giving Sarah comfort in these crazy times.
This week Sue and ASD talk to Murray about what makes a brilliant strategist beyond the obvious, the jump from client to agency and the keys to resilience.
This week Sue and ASD talk to Chris about how The Telegraph has had o evolve due to COVID, the value of traditional media in the face of the 'digital transformation' and what we can learn from Jurgen Klopp's Liverpool team.
This week Sue and ASD talk to Ita about going from a degree in Zoology to being a media boss, what she would say to herself if she could go back to her first day and he unforeseen benefits of COVID for the business.
This week Sue and ASD talk to Stef Calcraft, MediaCom Global CEO of creative transformation . He is also a co-founder of Mother and former UK and Ireland executive chairman of Dentsu Aegis Network. He also sat on the board of Naked Communications, a pioneering, independent shop that fused creative and media strategy, from its launch in 2000 until 2008.
Stef talks to us about his first year at MediaCom, making the jump from leading a creative shop to a media agency, similarities and differences in what he wanted to achieve in Mother and what you want to achieve in MediaCom and what's next for him.
Social Dilemma: https://www.youtube.com/watch?v=uaaC57tcci0
If You Want to Change the World, Start Off by Making Your Bed: https://www.youtube.com/watch?v=3sK3wJAxGfs
This week Sue and ASD talk to Frances about how she manages her career, how she manages huge workloads and her advice to someone just starting out in the industry.
This week Sue and ASD talk to Laura about what an Innovation Director does, how she came to be a 30 under 30 and then her favourite line from a poem.
This week Sue and ASD talk to Ian about what a Global Client President does, what someone needs to be in order to be successful in a global role,what skill he'd advise his younger self to work harder on and the things that are bringing him joy during lockdown.
This week Sue and ASD talk to Josh in his first meeting after becoming Global COO to understand his promise to MediaCom, how the last year has been since taking over the EMEA CEO role, the upsides and challenges of matrix management and what things are bringing him comfort in these COVID times.
This week Sue and ASD talk to Kate about her ambitions when taking over the role almost a year ago, how that has changed thanks to COVID, what the new normal will look like and how working in an EMEA role helped set up for remote working.
To celebrate 100 episodes of the Connected Podcast, we speak to Aisha Addison. Listen to Aisha talk about how she went from a law degree to media, her experience as a black person in media, what it was like going through getting a job and then starting, and then what gives her comfort in these lockdown times.
This week Sue and ASD talk to Nadine about how the first ten months of her job has been, how it differs being in an agency to being in a media owner and how we solve the challenges facing women in tech.
This week Sue and ASD talk to Paddy about the difference between working in APAC and the UK,how people can make the most out of intelligence units and his thoughts on how Econometrics has become a bit sexy in recent years.
In a special edition of the Connected Podcast, we have Steve Allan and Nick Lawson in the studio. Listen to Steve talk about his memories of the last 40 years at MediaCo and his parting message to everyone at MediaCom. Listen as Nick talks about what specifically makes us brilliant and how he is going to lead the business moving forward.
This week Sue and ASD talk to Vikki about what makes good (and bad) copy, how media and copy can work better together and the one thing all copywriters should do.
This week Sue and ASD talk to Carlos about what makes for good and bad case studies on effectiveness, if writing about marketing wants him want to be in marketing and how he would change all campaigns in a single way to make them more effective.
This week Sue and ASD talk to Nick about what he set out to do when he took the role vs what his vision is now, what the new normal for MediaCom is and the differences between an EMEA role vs a global role.
This week Sue and ASD talk to Simon about what he learnt from his time in the army, the importance of working in a breadth of verticals and disciplines, how ITV are evolving through COVID and the importance of challenges outside of work.
This week Sue and ASD talk to Geoff about what strategy is,if it is more difficult to actually do strategy as you get more senior, the value of time out from work and the things giving him comfort in these odd times.
This week Sue and ASD talk to Marco about how Spotify has changed over the three years since he started, where it is misunderstood, what he learnt moving from agency to media-owner and the things in his house giving him comfort in these housebound times.
This week Sue and ASD talk to Rupert about the different stages and impact of COVID-19 on the China office, the benefits of working abroad and who Rupert's hero is.
This week Sue and ASD talk to Bianca Best about running start ups, her new book Flourish and the importance of a side hustle.
This week Sue and ASD talk to the incredible Joanna Abeyie MBE about what diversity actually means to someone who is doing something about it, how we actually make change, where the courage to start her own business comes from and who looks after her.
This week Sue and ASD talk to Kieley Taylor about how social has changed over the last 5 years, if we have a moral and/or social responsibility in our media recommendations, the hardest decisions she has to make and where social is misunderstood.
This week Sue and ASD talk to Adrian Green about starting his own business, how much of an individual’s success is nature vs how much of it is nurture, what the most common challenge c-suite individuals have and who coaches him when he needs help or guidance?
This week Sue and ASD talk to Hattie Brett about how she went from a degree in History from Oxford to editing one of the UKs most influential magazines, how Grazia changed when she went back to to and what she learnt from launching her own publication.
This week Sue and ASD talk to Steve Allan, the MediaCom Global CEO, about what happened in 2019, what he'd do differently and what his promise is to MediaCom in 2020.
This week Sue and ASD talk to Steve Gladdis about our planning philosophy, what we need to do differently - and the same - to maintain our number one status and what he'd tell the younger version of himself when he started many moons ago.
This week Sue and ASD talk to Christine Fang about the challenges in her world at the moment, moving from brands to agency side and what people don’t know bout global finance.
This week Sue and ASD talk to Claire Ferguson about how MediaCom has changed over the last 16 years, how agency tone of voice is managed vs organic growing and what she learnt from the best boss she ever had.
This week Sue and ASD talk to Dafydd Woodward about the myths about the world of influencers and content that we need to quash now, what we can learn from China and what the world of content and influencer marketing will look like in 5 years.
This week Sue and ASD talk to Ruth Amos about taking a school project and making it into a full business, what it's like to start and run a business, how to be a brilliant public speaker and how being a mum has changed her outlook on work.
This week Sue and ASD talk to Karen Blackett about what it's like to start a job that's been created for her, the value of a life coach and what she learnt from the best boss she ever had.
This week Sue and ASD talk to Norm Johnston about how digital media has changed since he got into it in 1995, moving from agency to media owner and the future of digital.
This week Sue and ASD talk to Satin Reid about the move from planning to management, what we need to do to go to the next level and her love for a certain North London Football Club.
This week Sue and ASD talk to the CEO of DCM, Karen Stacey. Listen to Karen talk about how cinema is perceived in the industry considering attendance in 2018 is the highest since the 80s, the one skill she has worked on most that has brought her the most success and what she learned from the best boss you ever had.
This week Sue and ASD talk to Rowly Bourne about moving from the city boy life to starting a tech business, the value of journalism, ultra-distance events, world records and what he'd do differently if he could have his time again.
This week Sue and ASD talk to Jo Rigby about how she balances all the demands of her role, how we approach new business and what her perceptions of MediaCom were prior to joining.
This week Sue and ASD talk to Amelia Torode about Fawnbrake Collective's new Operating System for brands, challenges we face and how you change culture
This week Sue and ASD talk to Nigel Lee about what a CCFO actually does, the challenges we face right now and his favourite books.
This week ASD and Sue talk to Ella Dolphin about the secret to her success, what happens in the CEO interview process and what she learnt from the best boss she ever had.
This week Sue and ASD talk to Bethan Crockett about everything around risk, digital risk and how we shape our points of view.
This week Sue and ASD talk to Anush Prabhu about how an early career in CRM helped him get to where he is now, the skills needed for a future in strategy and common misconceptions about data.
This week Sue and ASD talk to Andrew Mortimer about the what Sky Media need to do over the next 5 years, what he wished he knew in his agency days about being a client and where he gets his fabulous pocket squares from.
This week Sue and ASD talk to Vincent Rebeix about moving from leading global new business to becoming the COO of our French office, where he wants to take Mediacom France over the next 12 months and his favourite book.
This week Sue and ASD talk to Brian Lavery about how his previous life as a New York Times journalist lead him to run Accuweather, the importance of weather in media consumption, what he'd do differently if he had his time again and his favourite poem.
This week Sue and ASD talk to Ben Rickard about his first year in the job, what we need to do at MediaCom to take us to the next level, the biggest fallacy he wants to bust in 2019 and what he would do differently if he went back to start up is mobile agency again.
This week Sue and ASD talk to Edwina Dunn, founder of The Female Lead, a non-profit organisation dedicated to making women’s stories more visible and offering alternative role models to those ever-present in popular culture, as well as being CEO of Starcount, a data science company who are experts in the science of purchase and intent. She is a data science entrepreneur, co-founding DunnHumby.
Listen to Edwina talk about what has changed the most in the world of data science since she first started? What is the single skill she has worked on the most that has given her the best success? What is stopping women’s stories from being more visible?
This week Sue and ASD talk to Steve for his annual update. Listen to Steve talk about our successes, what we need to do to improve and his promise to MediaCom in 2019.
This week Sue and ASD talk to Josh for his annual update. Listen to Josh talk about what went well in 2018, what he would have done differently, what there is to look forward to in 2019 and what his promise is to MediaCom.
ASD and Sue speak to Ravleen, Head of Sales for Bing UK, having previously been head of Client Services at Microsoft Advertising and a stint at Mindshare.
Listen to her talk about how a degree in astrophysics has helped her, how Microsoft has changed in her ten years there and what her Nandos order is!
ASD and Sue speak to Tess Alps, Chair of Thinkbox, Council member of the ASA and member of BAFTA and WACL. She also received the Mackintosh medal this year, the highest honour the marketing communications industry can bestow on one of its own for "public and personal service to advertising".
Listen to her talk about her early days in educational theatre, how women can help men and what shift needs to happen in the digital world.
ASD and Sue speak to Frances Illingworth, Global Recruitment Director for WPP. Listen to Frances talk about how much of an executive's success is nature vs nurture, the one skill that is common in executives and how managers can retain their staff.
ASD and Sue speak to Dom Joseph, Co-Founder and CEO of Captify.
Listen to what Dom says is his best skill, how you go from being a pro drummer to starting a company and what he has had to work on most.
ASD and Sue speak to Rachel Bristow, Director of Partnerships and Collaboration at Sky, having previously been VP of Media Data and Analytics at Unilever.
Listen to what change has had the biggest impact on Rachel's team and what she learnt from her best boss, amongst many other things.
This week ASD and Sue speak to Rory Sutherland about nudges, behavioural economics, the fallacy of wine lists and train journeys.
ASD and Sue talk to Katie Ghose, CEO of Womens Aid, as well as a campaigner and lawyer. Previously she was a Director of the British Institute of Human Rights and before that worked as a barrister and for a number of charities. She was National Chair of the YES! to Fairer Votes campaign in the 2011 UK Alternative Vote referendum.
Sue and ASD talk to Bruce Daisley about the New Work Manifesto, 8 changes to make your work better
This week Sue and ASD talk to Roisin McCarthy + Rachel Keane, co-founders of Women In Data, about the biggest blockers of women getting into data, what they are doing about it and if men are just predisposed to that type of work.
This week Sue and ASD talk to Josh Graff about leaving uni early, how coming (back) out as gay changed his work and home life, introvercey and his favourite lyric.
This week Sue and ASD speak to Belinda Parmar OBE about Empathy, women in tech and her favourite lyrics.
This week Sue and ASD talk to John Grant, Marketing and Innovation consultant, co-founder of St Luke's and author of seven books, about well-being, how media has changed since he started, ‘The New Marketing Manifesto’ and what he would do differently if he were setting up an agency again today.
Sue and ASD talk to Gemma Greaves, Chief Executive at The Marketing Society and the founder of Cabal, about what makes her want to bring people together, the best thing that she has seen come from collaboration and if there's a time when collaboration isn't the best course of action.
In a special edition of the Connected Podcast, Sue U chats to John Beardsworth about mental health, John's journey and how people can get help.
Sue and ASD talk to Ronan Harris, Vice President & MD of Google UK & Ireland, about how Google has changed in his 12 years there, how he would change Google and what's next for him.
ASD and Sue talk to Bonita Samuels, Social Media Planner in MBA, about social media, the importance of working and having goals.
ASD and Sue talk to Mark Edwards, who was once described by Brian Eno as a 'Firework, crackling with ideas.
Listen as we chat to Mark about mindfulness, creativity and music.
ASD and Sue talk to Elaine Bremner, Chief Human Resources and Talent Officer Mediacom UK about what does a Chief human Resources and Talent Officer at MediaCom actually does, what makes someone an ‘outstanding talent’, and do you think that is different for Mediacom versus other companies and which animal Elaine absolutely loves.
ASD and Sue talk to Simon Fox, the Chief Executive of Trinity Mirror, about his position as head of a media property that creates culture, his professional path and his membership of the magic circle.
You can follow Sue on @SueU and ASD @ASDTheBrand
ASD and Sue talk to Rob Norman about his plans now he has stepped down from GroupM's Global Chief Digital Officer role,what agencies need to focus on in the next 18 months and what people need to do in 2018 to be better experts.
You can follow Rob on @RobNorman, Sue on @SueU and ASD @ASDTheBrand
Sue U and ASD talk to Josh for his annual update, looking forward to 2018 after a brilliant 2017.
You can follow Josh on @Joshkrich_, Sue on @SueU and ASD @ASDTheBrand
Sue U and ASD talk to Alice Fabre, Head of Consulting at MediaCom
Listen to Alice tell us what separates good strategists from bad strategists, how you give strategic advice when you have no experience in the field and the difference between MediaCom and a the more corporate environment of a Management Consultancy.
You can follow Sue on @SueU and ASD @ASDTheBrand
Sue U and ASD talk to Gideon Spanier, Head of media at Campaign and Media Week
Listen to Gideon talk about history, reporting for different publications and the one article he wish he'd written.
You can follow Gidoen on @GeideonSpanier, Sue on @SueU and ASD @ASDTheBrand
with ASD unavailable, Sue and Jack Latchford speak to Stevie Spring, CBE, independent non-executive director at Ladbrokes Coral Group.
Listen to Stevie talk her biggest challenge, the roles that challenged her and the best piece of advice anyone has given her.
You can follow Stevie on @Steviespring1, Sue on @SueU and Jack on @LatchfordJ
Sue U and ASD talk to Dominic Carter, Chief Commercial Officer, News UK.
Listen to Dom talk about what the media industry needs to do now, what the value of Cannes is and what hte world of advertising learn from MotoGP.
You can follow Sue on @SueU and ASD @ASDTheBrand
Sue U and ASD talk to Luke Bozeat, Chief Operating Officer at MediaCom.
Listen to Fab talk about how his first year has been, how he works differently to previous COOs, the value of experience and how to be brilliant.
You can follow Luke on @LukeBozeat, Sue on @SueU and ASD @ASDTheBrand
Sue U and ASD talk to Fab Salini, Head of Meet and Ea
Listen to Fab talk about the value of hard work, the influence of family, loving where you work and a world famous relative.
You can follow Sue on @SueU and ASD @ASDTheBrand
Sue U and ASD talk to James Wildman, CEO Hearst UK
Listen to James talk about the importance of people, innovation, acquisition and the challenge of coming in to lead a new business.
You can follow James @JamesDWildman, Sue on @SueU and ASD @ASDTheBrand
Sue U and ASD talk to Gurman Hundal, Co-founder of MediaIQ.
Listen to Gurman talk about starting a business, qualities of leadership and moving between the UK and the US.
You can follow MediaIQ @MediaIQDigital, Sue on @SueU and ASD @ASDTheBrand
Sue U and ASD talk to Jane Christian, Head of Business Science MediaCom UK
Listen to Jane talk about the the changing face of Business Science, the benefits of loyalty and winning 30 under 30.
You can follow Jane on @WBAJane, Sue on @SueU and ASD @ASDTheBrand
Sue U and ASD talk to Chris Broadbent, COO MediaCom North
Listen to Chris talk about the challenges of setting up a new business, the value of moving around jobs, the North/South divide and Yorkshire.
There's also a surprise interruption from a previous guest!
You can follow Chris on @broady964, Sue on @SueU and ASD @ASDTheBrand
Sue U and ASD talk to Russell Brown, CFO MediaCom UK
Listen to Russel talk about the importance of perspective, creativity and his unexpected hobby!
You can follow Sue on @SueU and ASD @ASDTheBrand
Sue U and ASD talk to Erica Ingham, CFO MediaCom North.
Listen to Erica talk about the role for creativity in Finance, what MCM London can learn from the Northern offices and her advice for young mothers.
You can follow Erica @EricaIngham1 , Sue on @SueU and ASD @ASDTheBrand
Sue U and ASD speak to Bruce Daisley, Twitter EMEA VP
Listen to Bruce talk about what a VP of EMEA actually does, being happy in work and how to grow your professional capabilities.
You can follow Bruce on @brucedaisley, Sue on @SueU and ASD on @ASDTheBrand
Sue U and ASD talk to Rob Norman about the Group M Interaction report for 2017.
Listen to Rob talk about the massive leaps we have seen in AI and processing, how that will impact retail, the future of Google and Facebook and many more topics.
You find the report here: https://www.linkedin.com/pulse/groupm-interaction-17-rob-norman?trk=mp-reader-card
You can follow Rob @robnorman , Sue on @SueU and ASD @ASDTheBrand
Sue U and ASD talk to Josh Krichefski to end the year on a high.
Listen to Josh talk about what he's learnt about Mediacom in his first year as CEO, how his vision of what a CEO is has changed and his message for you in 2017.
You can follow Josh on @Joshkrich_, Sue on @SueU and ASD @ASDTheBrand
ASD talks to Sue Unerman (CSO MediaCom UK) and Kathryn Jacob (CEO Pearl & Dean) about their book, The Glass Wall: Success strategies for women at work - and businesses that mean business.
Listen for practical advice for building your brand and succeeding as a woman in the work place as well as guidance for men on how best to build women to their full potential.
You can follow Sue @SueU, Kathryn @cinemalover and ASD @ASDTheBrand
Sue U and ASD speak to Maya Bogle, Co-Founder of Talenthouse.
Listen to Maya talk about how she got to where she is, the person she most wants to work with and the keys to being a good speaker.
You can follow Maya on @MayaBogle, Sue on @SueU and ASD on @ASDTheBrand
Sue U and ASD speak to Phil Hall, Chief Commercial Strategy Officer MediaCom UK
Listen to Phil talk about how you create a role for yourself, what you need to do to be successful in investment and his advice to someone just starting out in our business.
You can follow Sue on @SueU and ASD on @ASDTheBrand
Sue U and ASD speak to Kate Rowlinson, MediaCom EMEA Managing Director.
Listen to Kate talk about what an MD across EMEA actually does, her favourite album and what makes a brilliant new business person.
You can follow Sue on @SueU and ASD on @ASDTheBrand
ASD speaks to Sue Unerman, Chief Strategy Officer of MediaCom UK.
Listen to Sue talk about the history of our business, her self beliefs and communication strategies.
You can follow Sue on @SueU and ASD on @ASDTheBrand
ASD and Sue Unerman speak to Adam Crozier, ITV CEO.
Listen to Adam talk about loyalty vs opportunity, how he got to be CEO of Saatchi & Saatchi at 30 & the FA at 35 and where the future of ITV lies.
You can follow Sue on @SueU and ASD on @ASDTheBrand
ASD and Sue Unerman speak to Jane Ratcliffe, VP EMEA & Chairman of MediaCom Sport & KR.
Listen to Jane talk through the important moments in her career, what the next 5 years in sports look like and what she'd put on a billboard if she was given one. You can follow Sue on @SueU and ASD on @ASDTheBrand
ASD and Sue Unerman speak to Toby Jenner, MediaCom Global COO.
Listen to Toby explain how he got to where he is, the benefits of travel, a specific skill he admires in someone else and what's next for Mediacom.
You can follow Sue on @SueU and ASD on @ASDTheBrand
In a special episode of Connected, ASD and Sue Unerman speak to Allan Rich, founder of The Media Business, former CEO of MediaCom and namesake of Rich's Bar.
Listen to Allan talk about the birth of independent media agencies and the start of MediaCom.
You can follow Sue on @SueU and ASD on @ASDTheBrand
ASD and Sue Unerman speak to Deirdre McGlashan, MediaCom Global Chief Digital Officer
Listen to Deirdre talk about digital, dice, tech, tattoos and travel.
You can follow Deirdre @dmcglashan, Sue on @SueU and ASD on @ASDTheBrand
ASD and Sue Unerman speak to Dave Trott, author and legendary ad man.
Listen to David talk about his roots, creative process, favourite books and how he feels about taking risks.
You can follow Dave on @DaveTrott, Sue on @SueU and ASD on @ASDTheBrand
ASD and Sue Unerman speak to Kathryn Jacob, CEO Pearl & Dean
Listen to Kathryn talk about the skills she has used to get to where she is, pragmatic feminism the advice she has for women AND men and what theme tune she'd have.
You can follow Kathryn on @cinemalover, Sue on @SueU and ASD on @ASDTheBrand
ASD and Sue Unerman speak to Nick Lawson, EMEA CEO, MediaCom
Listen to Nick talk about how he got to where he is, his competitiveness and how his relationship with MediaCom UK has changed since moving to an EMEA role.
You can follow Sue on @SueU and ASD on @ASDTheBrand
ASD and Sue Unerman speak to Claire Beale, Global editor-in-chief of Campaign.
Listen to Claire discuss the need for editors, how she has got to where she is and her most gifted book.
you can follow Claire on @ClaireBeale, Sue on @SueU and ASD on @ASDTheBrand
ASD and Sue Unerman speak to Konrad Feldman, CEO and Founder of Quantcast.
Konrad discusses how his experiences outside advertising help build brands today as well as his visions for the future. Hear how he managed to employ his university teacher and how he built a successful media business.
ASD and Sue Unerman speak to Rob Norman, Chief Digital Officer GroupM & Chairman GroupM North America.
Listen to Rob talk about how he got to where he is, whether he aimed for this role specifically and his tips on good leadership.
ASD and Sue Unerman speak to Matt Mee, Global Chief Strategy Officer, MediaCom.
Listen to Matt talk about he balances macro global trends as well as micro local movements, as well as his interesting and un-expected path into media.
ASD and Sue Unerman speak to Claudine Collins, Managing Director MediaComUK.
Listen to how Claudine knows everything about everyone she works with, what impact recent life events have had on her approach to work and what she thinks are the biggest misconceptions about her.
ASD and Sue Unerman speak to Stephen Allan, Worldwide Chairman & CEO.
Find out how Stephen balances work and life outside of work, what he'd change about MediaCom and his advice for those starting out in this industry.
ASD and Sue Unerman speak to Karen Blackett,Guardian & Chief Cheerleader MediaCom UK.
Find out what Karen attributes the success of her personal PR to, the things she would - and wouldn't save in the industry and who writes her KPIs.
ASD and Sue Unerman speak to Josh Krichefski, CEO of MediaCom UK.
Amongst other things, find out what the first thing Josh did as CEO was, the biggest mistake of his career, what loyalty at MediaCom gives you, how he is going to carry on the leadership of women and what five objects we'd have to put in a magic circle to summon him if he was a genie.