From Woke to Work: The Anti-Racist Journey

This is From Woke to Work: The Anti-Racist Journey. Hosted by Kamala Avila-Salmon, she talks about what it means to go from a self-proclaimed ally to an effective anti-racist. Whether you’re an ally that’s ready to take action or a Black person looking for a place to direct all those ally questions, this is the podcast you’ll want to keep close at hand.

There's something missing about the way that we're talking about allyship. Kamala felt it more acutely than ever in the wake of the murders of Breonna Taylor and George Floyd. In this moment, the biggest global awakening on racism and racial injustice in a generation, more and more white and non-black people started showing up declaring themselves “Anti-Racist”. What were they doing? What were they actually doing besides messages of concern to their black friends and turning your profile pictures Black? What actions were they taking?

Kamala started to get mad, but then she got curious. Did these newly “woke” allies know they needed to do things to bring about racial justice and equity? Did they know what to do? She put pen to paper and sketched out an anti-racism journey modeled after the traditional marketing funnel of how we get consumers from unaware to adopters of our product.

Over the series of this podcast, Kamala will talk about that journey; how you can go from being woke (i.e. aware of racial inequity and injustice) to actually doing the work and eradicating it.