MKTProfTomElmerPodcast: Recent Episodes
Thomas Elmer
We talk about all things modern marketing here, primarily with college students. Brand architecture, strategy, tactics, finding a job, using LinkedIn more effectively, interviews with people doing cool things and much more.
Behavioral Science proves humans are not rational. Economic theory unfortunately is based on that belief. That is why you must understand behavioral science as a marketer to see how it impacts what we do, especially in market research.
Twenty years ago, the medical cannabis market did not exist. Today, it is a billion-dollar industry in Pennsylvania. We look at that through the prism of marketing and marketing strategy to pull out lessons of what this teaches us.
What metrics drive your marketing? The answer is critical and we look at metrics you need to consider.
After decade-long careers in journalism and marketing, a keynote speaker, member of Toastmasters International, writer of The Promotion Fix column for The Drum, Stuart Scott knows what it takes to become a successful marketer.
He was born and raised in the United States and is now based out of Tel Aviv. He is the head of marketing at IT mapping platform Faddom.
Wiemer covers marketing science you need to understand to be more effective in finding and keeping customers
Douglas Burdette hosts The Marketing Book podcast -one of my favorite podcasts. Every Friday, there is a new episode featuring an interview with the author of the latest sales or marketing book worth knowing about. Here he shares the top lessons we can use and apply.
He is called the Landing Coach from helping thousands find new jobs and careers. He is LinkedIn as a level 1, 2 or 3 contact to 92 % of all LinkedIn members in the USA. Find out why his job-hunting advice is sought out by so many!
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure.
In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favor.
Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.
He’ll show you how to uncover your organization’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practice being lucky, every day.
Written in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times.
This book is a practical and adaptable guide with useful tools and models, advice to dodge common mistakes, and a roadmap to optimize your marketing strategy success from award-winning chartered marketer and thought-leader Jenna Tiffany.
It addresses why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up and gives pre-emptive tools for avoiding them.
Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence. This framework is the G.R.I.T. Marketing Method created by Christina Del Villar.
By looking at marketing from the go-to-market strategy perspective, G.R.I.T. goes beyond the basics to illustrate how marketing professionals can successfully influence this strategy based on overall corporate goals. Readers will learn how to align the go-to-market strategy, customer journey, and marketing strategy. From there, they will learn how to build a Map of Influence that identifies all the ways they can make an impact. These strategies and tactics help marketing professionals deploy more effective, impactful programs and develop smarter campaigns that significantly increase profitability for their company.
With G.R.I.T. (and a dose of sparkle), Sway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show their impact. This platform helps them become indispensable, driving success at higher and higher levels. And who wouldn’t want that?
Sustainable Marketing represents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a comprehensive guide to implementing and driving sustainable practices in any organization. It draws upon both professional experiences and academic research, featuring in-depth case studies that are supported by facts, figures, commentary, interviews and analysis.
In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. This includes, but isn't limited to, environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution. Sustainable marketing isn't just great for the environment--it also results in a loyal consumer base and a widely respected brand identity.
Christopher is a force of nature: successful entrepreneur, investor and thought leader, author of numerous bestselling books, award-winning podcast host. This episode is action packed with ideas you can use!
Harry has put together a fantastic guide to help marketers starting their careers successfully filled with advice and cautionary tales. He talks about it this episode.
Dan White has worked in marketing, market research and brand consultancy for 30 years and is passionate about the contribution that marketing can make to business success.
He is equally passionate about using imaginative visuals to bring marketing concepts to life. He believes if people understand and remember an idea thanks to a clever framework or visual metaphor, they will be able to use it in their day-to-day work.
Two experts give the best overview of evidence-based marketing, primarily in B2B but applies equally to B2C.
Harry discusses this must-read book and lessons learned from a successful 20-year career you can apply as well as mistakes to avoid
Andy Nairn is the founder of Lucky Generals, one of the hottest ad agencies in the world producing Amazon Super Bowl commercials every year worth millions or helping to blow up Little Moons ice cream's popularity on social media.
He also is the author of "Go Luck Yourself - 40 Ways To Stack The Odds In Your Brand's Favor", a book that teaches these lessons in getting luckier through case studies, anecdotes and ad campaigns.
In this episode, Andy share four themes you can start applying immediately to get luckier as a marketer.
Andy stumbled into advertising after studying Law at Edinburgh University. Almost 30 years later, he’s one of the world’s most respected brand strategists and a founder of one of the UK’s most successful creative agencies. Lucky Generals has been shortlisted for Campaign magazine’s Agency of the Year for the last five years in a row and Andy has been named the country’s top strategist for the last 2 in a row. He has also been listed as one of the top five creative people in world advertising, by Business Insider.
Now he wants to share his luck with others, so he’s donating his royalties to Commercial Break: an organisation that helps working class talent break into the creative industries.
Low vs high engagement. The banana. Distinct vs Differentiate. Marketing is about helping you sell more. Successful Career Tips.
We are talking internships in general and QVC in specific with Haley, Lauren and Michelle - Marketing Majors,all three members of the West Chester University Covid19 Class of 2020 and inaugural inductees of the first class in Mu Kappa Tau - the Marketing Honors Society .
The Class of 2020 went from graduating into the best economy in years to global economic depression as the result of the worldwide pandemic from CV-19 in just a matter of weeks. Your old job search playbook is now obsolete. Your competition just went up by one million employees out of work and in need of a job. I called on the greatest job search expert I know - Alex Freund - and he agreed to help for only the second time he has addressed a class of graduating seniors - his alma mater Cornell University and now the Golden Ram Grads of West Chester University. Alex did not disappoint with an hour of insider tips to get hired in the toughest job market in the last century!
We talk about marketing, medical distribution, adult use, finding work in the cannabis field, and how the term 420 began.
Sales Promotion, Personal Selling, Direct Marketing and the rest of the Promotional Mix
The next step in marketing strategy formation after situational analysis is segmenting, targeting and positioning.
The foundation of marketing is research - how global marketing research is organized and adapted
To understand global marketing, you must understand the basic elements of governments and laws pertaining to trade. This episode will introduce you to those.
It is critically important you understand these concepts and definitions as each chapter builds upon the previous one.
“We live in a global world. We use cell phones manufactured in China. Drive to work in cars built in the US using parts from Japan. We wash our clothes in German washing machines, watch television on South Korean sets, tell time with Swiss watches and drink cocktails with Russian vodka.” R. Despande, Harvard Business School
Emotive. Directive. Reflective. Supportive. Knowing which style your buyer is most comfortable will enable you to sell more effectively, This episode will teach you how.
Bonus content for a deeper dive on brands from Chapter Seven in our Know This: Marketing Basics text as well as we cover managing products