Strong Automotive Merchandising: Recent Episodes
Strong Automotive Merchandising
Automotive advertising pro John Paul Strong shares monthly nuggets of wisdom for dealers and marketers alike.
Knowing that the sales journey has changed at the dealership level, we must also consider how the buyer’s journey has changed in 2022.
Even with limited inventory, dealer profitability has remained high. Many dealerships experienced record sales years in 2021. But will that continue for 2022?
Year-over-year, YouTube watch time has increased 70% among automotive shoppers – and it’s showing no signs of slowing down. For dealers, this creates the perfect opportunity to amplify an existing media campaign or begin a brand new one.
Homeowners Carry an Average $153K in Tappable Equity. Here's how to reach automotive customers in an equity position.
Did you make it to the 2021 STRONG Virtual Marketing Summit? If not, you can catch the recap and a link to the full video here.
The STRONG Virtual Marketing Summit is on 9-21-21. It will cover the latest in recently-released and emerging digital advertising tactics.
Reports from May 2021 show a decline in consumer spending on big-ticket items, including automobiles. Reach buyers before the cooldown hits.
Television is known for a lull in primetime viewership during the summer months. It seems that over-the-top television (OTT) platforms like Netflix, Hulu, and Amazon’s Prime Video have caught on, and they’re addressing the reasons behind it.
After a year of pandemic restrictions, a wave of consumer demand is on the horizon. Here's how you can get your dealership ready for it.
Increase your dealership's revenue by expanding your service customer base. Learn how to reach more customers with targeted Facebook ads.
The cost-per-conversion for service-lane ads is 30% less than that of sales ads. Are you taking advantage of this high-ROI tactic?
The average customer has 12 paid media and entertainment subscriptions. If you want to be in front of today’s buyer, you have to meet them wherever they’re watching.
The Congressional Budget Office sees GDP increasing by about 4%. Goldman Sachs predicted GDP will grow by an impressive 5.3% in 2021.
This Black Friday will be unlike anything we've seen before. Use this guide to prepare your dealership for sales success.
The search engine's decision to remove some targeting options for ads related to credit will affect how every U.S. dealership can advertise.
Along with unique challenges, 2020 has given dealers new ways to market their service lanes. Don't miss out on the profits hiding here.
Used cars have been selling so well that dealers are having trouble keeping up with demand. But that is all likely to reverse later this fall.
One thing that has become clear in 2020 is that great offers still drive the most automotive sales.
As the ice begins to thaw on the coronavirus lockdown, Americans are looking for ways to leave their homes without risking their health. Personal vehicle ownership may be the answer for many.
Here are three strategies dealers can focus on to continue attracting customers and driving sales while remaining sensitive in times of crisis.