IndustrialSage: Recent Episodes
IndustrialSage
An industry-leading media platform, publishing compelling content for industrial & manufacturing professionals.
Deidre Cusack of Dematic shares key lessons from business mentors, and how she sees automation and customer behavior evolving supply chain.
Pieter Krynauw shares his career history and how ThruWave is applying millimeter wave tech to save retailers millions in fraudulent returns.
Jim Liefer of Ambi Robotics shares his view of prioritizing customer desires and workforce quality of life when implementing ai and robotics.
Bob Kuniega of Lanco shares how the industry's lean practices wax and wane, and how manufacturers need to improve their recruiting methods.
Michael Giagnacova of CHL Systems shares on building relationships in business; and seeing challenges as new opportunities.
Hear from Vince Martinelli of RightHand Robotics about his career journey, from coffeeshop management to startups and warehouse robotics.
Mike Willoughby of PFS discusses his winding tech career, and how he's seen the ecommerce market evolve since even before the internet.
Chad Zollman of TGW shares major milestones of his career, and the challenge of making business decisions as markets regularly shift.
Tim Vargo of Stryten discusses the interwoven world of automation, infrastructure, domestic manufacturing, and the evolving energy industry.
Florian Pestoni of InOrbit discusses the challenges of creating company culture, scaling robotics companies, and adopting industry automation.
Bruce Buscher of Jervis Webb shares his career history and Daifuku's journey navigating the labor shortage with AGVs and AMRs.
Renan Devillieres of OSS Ventures explains their highly-successful practice of uniting the disparate cultures of manufacturers and tech companies.
Joe Yanoska, CIO of TRG Solutions, joins us to discuss the vital importance of transparent and accessible data in supply chain and ecommerce.
Guy Courtin of Tecsys Inc. returns to share how post-COVID public awareness has transformed both supply chain and industrial sales.
Marin Tchakarov, CEO of Kindred AI (Powered by Ocado Solutions) returns to share his thoughts on the rise of AI and robotics in ecommerce.
Patrick Moorhead, CMO of Pricefx, returns to share about the evolution of digital pricing software, and where AI may be leading the industry.
Dean Cohen of Quantum Storage shares how much the company has been able to grow while avoiding a lot of common industry pitfalls.
John “Jack” Peck of FastFetch shares his insights into the future of the distribution industry, and life lessons he's gained along the way.
Justin Cramer of Proship discusses the major changes and challenges experienced by the logistics industry, and how they'll shape its future.
Jason Walker returns to discuss the philosophical and practical dilemmas of robotics, automation, and the labor shortage.
Kai Beckhaus of MCJ returns to share his thoughts on remote work, and missed opportunities for companies to adopt automation in their fleets.
John Joyce of Brennan Industries returns to share how remote work and logistics pileups have led to both issues as well as improvements.
Matthew Putman of Nanotronics returns to discuss lean supply chain and the pandemic's boost to the genomic sequencing field.
Tom Galluzzo, CTO of IAM Robotics, returns to share how the industry has changed since the first months of the pandemic.
Sonita Lontoh (Global Marketing Head at HP, Board Member at Sunrun) returns to share her leadership principles in light of the state of the industry.
Tompkins Robotics CEO and President Mike Futch returns to share how the company has changed and adapted in the wake of the pandemic.
David Peacock, President of Hytrol Conveyor Company, returns to the Executive Series to share what's changed in one year after the pandemic.
Aaron Lichtig of Xometry shares the ups and downs of going public, starting a podcast, and navigating supply chain in a post-covid world.
Paul Konrath of CCS Dualsnap returns to the show to share about how his career started and how their company fared during the pandemic.
CEO Jeff Jones shares the challenges he faced when deciding to not just found Ad Victoriam Solutions, but pursue a B Corp certification.
Microshare CEO Ron Rock shares the story of his entrepreneurial journey; his Company's pivot during covid; and their digital twinning systems.
CEO Kirk Knauff of Kaleris joins Danny to share all about the major influences in his life and his career in supply chain.
Judson Voss of Chart Industries joins us to discuss a big buzzword in today’s digital, industrial, and B2B marketing space: inbound marketing.
Chris Handy of Drift explains how companies can use chatbots to enhance the customer experience and accelerate their sales process.
Paul Baldassari of Flex Manufacturing joins the Executive Series to share how their company pivoted abruptly in response to Covid-19.
Joanne Sanders of EWISE Communications shares unexpected hang-ups from expanding into international markets without proper preparation.
Andrea Tarrell, CEO & Founder of Sercante, joined us to discuss a common problem with businesses trying to break into digital marketing.
Aaron Lichtig of Xometry shares how custom manufacturing is more prevalent than people might realize– and how they're changing that game.
Steve Latham of Banyan Hills Technologies shares reasons why (and practical tips how) manufacturers should apply IoT solutions in their space.
Brad Banyas, CEO of OMI, joins us to discuss why manufacturing marketing and sales teams do actually need social selling strategies.
This week Mathias Konne of EuroKera discusses the immense need for (and challenges of) building a coherent company brand online.
Like other manufacturers, Eric was initially skeptical about migrating Circuitronix to digital marketing… but tangible results won him over!
Brian Moseley of Databox shares about the exponential boom in marketing software available, and best practices to build your Martech stack.
Tom Ryden, Executive Director of MassRobotics, shares the story of how he got into robotics, and some of his career's most pivotal moments.
Jonathan Bradshaw of Lowe's Kobalt Tools line explains how to leverage customer stories with video to generate leads and build relationships.
Ethan Escowitz, CEO & Founder of Arris Composites, shares common benefits and obstacles experienced in the additive manufacturing industry.
Sonita Lontoh, VP of Global Marketing for HP in 3D Printing and Digital Manufacturing, discusses building awareness in emerging tech.
Daniel Theobald of Vecna and Mass Robotics returns to share more of his story, and common misconceptions about the robotics field.
Manufacturers would do well to take notes from Amazon's tactics to create transactional ease for customers this year…
Ian Smith, CEO of Ware, shares the story of his career and how he ended up in the business of employing drones for supply chain inventory tracking.
Eric Rojek of Thrush Aircraft explains how to improve your sales tactics like training sessions by getting to know your worldwide audiences.
Kylene Zenk of the Ultimate Kronos Group (formerly Kronos) joins us to discuss Covid's effect on industrial workplaces.
Paul Konrath of Custom Control Sensors (or CCS Dualsnap) shares how they've grown their business after building a lead-generating website.
Matt Yearling of PINC discusses the ups and downs of supply chain automation, as well as how a near-death experience has reshaped his outlook on life.
Mike Drapeau of SBI (Sales Benchmark Index) joins us to share practical ways companies can address the disconnect between sales & marketing.
Seth Patin of LogistiVIEW discusses his company's automation software, and the family support that has gotten him through starting and running a business, even during a pandemic.
John Joyce of Brennan Industries shares a presentation from the Content Marketing Institute on creating content that meets buyer needs.
Marin Tchakarov's family moved to the US after the iron curtain fell. As CEO of Kindred AI, he uses AI to improve human working conditions.
If you're a marketer struggling to convince your company to try more digital tactics, you're not alone, Malika of Landis + Gyr assures us…
Mark Bondurant, CEO of Twin Oaks Tech, discusses the challenge of digitizing warehouse management– especially in a pandemic-affected world.
Jennifer Grant joins us all the way from Shanghai to share what the outbreak of the pandemic has been like for manufacturers there.
Mark Meersman joins us to share his story about what IPC is doing for supply chain, and how he got started on his career with them.
Lillie Beiting returns to share with manufacturers how you can boost your PPC and make sure you're using it properly.
David Peacock shares how his time in the Marine Corp has influenced his leadership skills as company president – especially during the COVID era.
When Lillie Beiting of Stanley Black & Decker joined us early on in the show, she laid down a great outline of what pay-per-click is!
The tables have turned this week– David Caron interviews Danny Gonzales about the journey that led to the founding of IndustrialSage!
Mike Futch of Tompkins Robotics discusses how COVID-19 has affected warehouse automation and microfulfillment for good– and perhaps even for the better!
Daniel Loeschen shares with us how MXD Process, as a manufacturer, has gotten started with ecommerce despite the usually large nature of B2B purchases.
Tom Galluzzo, Founder & CEO of IAM Robotics, joins us to explain how vital robotics is in supply chain– especially as ecommerce continues increasing.
Steve Smith of SANY America joins us to discuss the ups and downs of building a CRM for your sales team. How do you make sure they actually use it?
In today's executive series episode, we want to take a moment and reflect on a few of our past executives and highlight some of their insights.
Daniel Loeschen, Marketing Director of MXD Process, shares how investing in the company website and social media catapulted them ahead of the competition.
Kai Beckhaus of MCJ Supply Chain Solutions discusses the intricacies of learning how to interweave IoT, robotics, and the human element in manufacturing.
Sangram Vajre of Terminus and FlipMyFunnel breaks down what Account-Based Marketing is, and why manufacturers need to start using it.
Nathan Williams is back! The CEO and Founder of MineSpider joins us to talk about the deeper ramifications that blockchain may have on manufacturing.
Why would IndustrialSage film over 150 companies for free at MODEX? Could companies using video content like that actually generate measurable revenue?
Nathan Williams, CEO & Founder of Minespider, shares the story of his journey and how he sees blockchain revolutionizing the manufacturing industry.
We've all had to sit through long, dragging speeches and powerpoints. Bhaskar Chopra of Siemens shares tips to sharpen your presentation skills.
John Krummell, President of Advance Storage Products, discusses the industry's journey towards increased automation– and how COVID has affected that.
Guy Courtin, formerly of Infor, explains how today's monumental shift in buyer habits makes ecommerce for B2B companies no longer an option– but a necessity.
Steve Latham of Banyan Hills returns to share the story about how and why he started a company that offers IoT solutions– and how COVID has affected them.
Chris Luecke of Rockwell Automation shares some of the first steps to take – and obstacles to overcome – when building a brand with online content.
Daniel Theobold, CEO of Vecna Robotics discusses how the industrial world has been increasing in automation for years– and how COVID-19 has accelerated that.
Andrew Dickson and Adam Bowling of ADP join us to discuss the diverse age range of today's workforce, and how companies can and should adapt accordingly.
Founder & CEO Ed Brown of Topper Industrial, joins us again to discuss how COVID-19 has affected their company– not just for worse, but also for the better!
Anise Madh, CEO of LeanSwift, discusses how manufacturers can transition into ecommerce without ruining relationships with distributors.
Patrick Moorhead of Pricefx has been at the forefront of the digital revolution for years– and now only due to COVID-19 are many companies finally digitizing.
Mo Bunnell, CEO and Founder of Bunnell Idea Group, breaks down the immense benefits that thinking profiles and psychology can have on your sales process.
Monique Elliott of ABB joins us to discuss the hurdles of transforming marketing departments within industrial B2B organizations.
Shonodeep Modak of Schneider Electric discusses the challenges faced by many industrial B2B CMOs who have to market less tangible products or services.
Kelly Costello, once a guest on "Shark Tank" for her business PuppyCake, discusses with us the difference between having a good product and a good business.
What does the unexpected onslaught of the coronavirus mean for industrial sales & marketing– which has always relied heavily on methods like trade shows?
We sat down with Matthew Putman, CEO & Co-Founder of Nanotronics, to discuss what it means to live in an age of so much rapid technological advancement.
Matthew Putman, CEO and Founder of Nanotronics, joins us to discuss the global supply chain impact from covid-19 and what it means for the business world.
CEO Mike Franz discusses how ManufacturingPower has been addressing common difficulties faced by manufacturers, like pricing inequality and labor shortages.
Trade shows are getting postponed or canceled left and right in 2020. How can you get in front of the business you need? Use your virtual trade show booth.
Chris Beaudin, Director of Marketing for Atlatl Software, discusses the novelty of configure-your-price options and quote-generating software in B2B.
Working from home these days? You’re not the only one! Here are seven different tools that we’d recommend for your office to maximize your productivity as we all adjust to digital workflows for a while.
Nimit Patel, Principal CEO of Hydraulic Manifolds USA, joins us to share the three factors he's seen that influence every company: people, processes, and technology.
Do you know the top five things you can do to speed up the industrial sales process? Because faster sales means faster ROI…
Tim Vargo shares the remarkable story of how he became CEO of Exide without finishing college, and how they're tackling issues like sustainability head-on!
Danny and David sit down to discuss the increasing benefits of having your sales team use an industrial CRM, and which programs are the most popular.
Frances Brunelle, President of Accelerated Manufacturing Brokers, shares her story with us of how the company got started– and key insights into her field!
Atlanta is about to host MHI's bi-annual trade show MODEX next week! But why should people get excited about this logistics & supply chain event?
Lydia Di Liello, CEO & Founder of Capital Pricing Consultants, shares how and why she started a company to help manufacturers properly price their products.
David Caron, CMO of IndustrialSage, joins Danny to kick off part of the IndustrialSage rebrand and discuss the 10 marketing metrics you should be measuring!
ForwardX Robotics has just opened their first properties in the U.S, and Nic Temple is their Vice President of Sales in America!
Linda Goetze, President & CEO of the Blockchain Chamber of Commerce, joins us with member Michael Darden to explain what blockchain is– and how great it can be for manufacturing!
Before he got into lean manufacturing, Ed Brown (CEO of Topper Industrial) grew up assuming he might not even graduate from high school, let alone college…
Johanna Bellenberg, director of marketing for Picavi, shares with us how pick by vision is revolutionizing warehouse productivity worldwide.
Cory Flemings of the AGV Division for JBT Corporation shares the business' rich history of going from food machinery to autonomous technology.
Catherine Bruce, VP of Product Marketing for Acuity Brands, joins us to share how segmenting account-based marketing can increase manufacturers’ sales.
Chris Lavigne, Director of Video for Wistia, explains how marketers can build brand affinity for their companies with video– regardless of budget!
Today Rohan Thambrahalli of UpstartWorks (formerly the Upstart Group) in Chicago joins us to talk ecommerce!
"In IndustrialSage Episode 124, Scott Luton of Supply Chain Now Radio joins us to discuss the inherent value of niche media content for any industry.”
"In IndustrialSage Episode 123, Cassie Nettles of Ad Victoriam Solutions joins us to explain how automating your CRM activities can improve sales.”
"In IndustrialSage Episode 122, we’re going to talk about how third-party validation can be your secret weapon to closing deals!”
"In IndustrialSage Episode 121, Jason Walker (co-founder & CEO of Waypoint Robotics) explains why long-term brand equity is vital for any company.”
"Can you believe it!? It's time review the fourth quarter before jumping into the new year. I was just getting used to writing 2019 on my dates!”
"Merry Christmas and Happy Holidays from IndustrialSage! We're taking a breather this week, and we hope you do the same before 2020 kicks in."
"Today in IndustrialSage Episode 119, I'm going to talk about a article that Google came out with talking about Three Marketing Myths Busted in 2019.”
“Today in IndustrialSage Episode 118, we've got Tyler Lessard, V.P. of Marketing for Vidyard – to discuss the value of creating video for sales teams.”
"Today in IndustrialSage Episode 117, Kevin Brown of LeadSmart Technologies joins us to talk about how to fix the 'black hole lead crisis' in your company."
Charlie Riley of Curbell Plastics understands the unique challenge of trying to find effective content for manufacturers: not a historically hot topic.
Charlie Riley, Director of Marketing for Curbell Plastics, discusses how to expand marketing efforts and find rich content within your own organization.
“Today in IndustrialSage Episode 115, we're going to go over how storytelling gives far more meaning to your marketing content than just product specs."
"Trying to figure out how you can repurpose and scale your marketing content? I've got some great tips to share with you in IndustrialSage Episode 114."
"Today in IndustrialSage Episode 113, we answer Georgia's question about the best way to communicate engineering jargon in layman's terms for content."
It's time for part 2 of our panel from the 2019 Georgia Manufacturing Summit– including the question-and-answer portion about industrial sales & marketing!
If you were a fan of our panel discussion from the 2018 Georgia Manufacturing Summit, great news! We were asked back to host a 2019 sales & marketing q&a!
John Joyce of Brennan Industries explains that the digital-versus-print debate isn't about mediums; it's about creating content that meets buyer needs.
As you begin putting together your plans for 2020, we recommend you use the “moneyball” approach when you develop an industrial marketing strategy.
Why are we always shocked when a quarter ends? The 2019 third quarter is over, but some of our Q3 guests had such great tips we decided to listen in again…
If you want to unite sales and marketing within your organization, Mike Drapeau of SBI has some practical tips to improve their relationship.
A recent interaction at Chick-fil-a reminded Danny that no matter your industry, you can always be improving your customer’s experience after the sale.
Do you love Amazon gift cards? Did you love our Insights Report on Industrial Sales & Marketing Trends in 2019? Then you're going to LOVE this survey…
What can B2B marketers learn from B2C campaigns gone wild, like the recent Popeyes Chicken Sandwich explosion? Could manufacturers ever achieve that?
Did you know manufacturers can create viral content? ‘Viral’ isn’t just reserved for tween makeup tutorials and hamsters with their tiny birthday cakes!
Instagram just made a major announcement– but why should manufacturers care about Instagram hiding likes, especially if they don't even USE Instagram?
If you’re wondering why your LinkedIn ads don’t work even though everyone in B2B manufacturing swears by them…you’re not alone.
Paul's company built sensors used on Apollo 11 and in the Gemini project– but it was building a lead-generating website that brought in younger buyers.
Two years ago we started IndustrialSage– and here at Episode 100, this show is an ongoing case study that proves: consistent digital content WORKS!
How do you build awareness in emerging technologies? Ask Sonita Lontoh, VP of Global Marketing for HP’s 3D Printing & Digital Manufacturing Division.
You need to build your website like you'd build a trade show booth. They both generate traffic and aim to convert leads…but one of them is open 24/7.
Zack Scriven quit his job a year ago to become a full-time content creator. B2B manufacturers need to learn from him and build their social media influence.
As the 2019 second quarter comes to a close, we're going to take a breath and look back on the incredible interviews we've had.
Annie Jorgensen, Miss Georgia 2018, told us about some incredible Georgia manufacturers and how she's been helping build support and workforce development.
For manufacturers struggling to get decent results from their industrial email campaigns, here are 10 tips on how to improve each email's performance!
No, you're not seeing double– Danny Gonzales joins Danny Gonzales to discuss major challenges faced by independent sales reps for B2B manufacturers!
Danny recently went to the store to buy some shoes…but the store actually lost the sale, for the same reason many other B2B sales falter at the last second.
Eric Shumway, Vice President of Sales & Marketing at Circuitronix, walked us through how their company was able to so easily migrate to digital marketing.
Eric Rojek, VP of Thrush Aircraft, explains how they can scale offline sales tactics like training sessions because they’ve gotten to know their audience.
We're a little bit starstruck this week– Sangram Vajre of Terminus and #FlipMyFunnel joined us to discuss the what, why, and how of account-based marketing!
After our blast at MODEX last year, we decided to visit Chicago for Automate and Promat 2019– two trade shows all about industrial automation and logistics!
Marketing for an industrial B2B company is especially complicated. Shonodeep Modak of Schneider Electric sat down with us to discuss challenges faced by many manufacturing CMOs.
Catch up with TJ Tweddle of Hoppecke and hear how he used last year's free MODEX interview to build his personal brand on LinkedIn and double his network!
What are the top five CRMs used by manufacturers nowadays? And, more importantly, which one should your company start with?
Drip campaigns release brief, regular email content to educate prospects over time. For manufacturers with long buying cycles, they're absolutely invaluable.
When searching for a digital marketing agency, manufacturers still need an internal team; and they should find an agency that understands B2B, has a spine, and can prove ROI.
I was trying to explain my podcast to my kids, so I said, "Daddy's on the radio!" But my oldest asked, "What's a radio?" Boy, it sure is important to know your audience.
The 2019 first quarter is already over, and nothing is slowing down! However, we don’t want to rush ahead without pausing to admire what we've accomplished.
Aaron Lichtig explains how digital has actually changed not just Xometry's marketing, but their entire custom manufacturing business model.
How many demos or promo videos should an industrial product have to its name? Spoiler alert…far more than just one. Here's what manufacturers need to know when planning any product videos.
Building a sales CRM for your team can be a huge hurdle. How do you keep from getting overwhelmed– and how do you make sure they actually use it?
Manufacturers should use LinkedIn Live Video and take advantage of it as soon as it’s launched! Here are four reasons why…
The key to a good trade show video is making one SPECIFICALLY produced for your booth. And did you know the tech is available to make it ANY size…or SHAPE!?
Manufacturers love to invest in trade show booths, but what about their websites? Your website is a virtual trade show booth of its own. Is it the kind of 'booth' you would want to visit?
Monique Elliott, Global Head of Customer Experience for a branch of ABB, joins us to tell her story about overcoming a common marketing struggle: getting organizational buy-in and prove ROI.
It used to be cold calling; now it's invitations to connect over social media. If you're prospecting on LinkedIn, let's discuss what you should (and shouldn't) do. Somebody's about to get ROASTED.
Chris Luecke of Rockwell Automation and Manufacturing Happy Hour joins us to talk shop about creating one's own show and building a personal brand– even in manufacturing!
We surveyed over 150 manufacturers to find out the top trends and digital tactics of 2019! Check out these invaluable sales and marketing insights!
Andrew Dickson and Adam Bowling of ADP explain how digital tactics aren't just for clients. Your marketing impacts human resources and new hires, too. And given the daily habits of the generations entering the workforce, you can't afford NOT to change.
As marketers, we hate the idea of cutting short our meticulously-planned campaigns. But if you want to stay relevant, it is absolutely necessary to pivot your strategy, sometimes even mid-campaign. Yeah, we love the ability to measure the results of our work…but once you see your analytics, you also need to ACT on them.
Chris Handy explains how Drift develops products based on customer feedback, and helps businesses enhance their sales process with chatbots.
Find out how we used one studio shoot to create over 75 pieces of content! It all happened because we made sure to plan all of the videos optimized for social media channels.
This week, Mo Bunnell (CEO of Bunnell Idea Group and author of The Snowball System) joins us to explain how sales teams can increase revenue using thinking profiles!
Ankit Singh asked us how his industrial company can target specific manufacturing prospects with digital campaigns. Our advice? Research before martech.
Anise Madh, CEO of Leanswift, explains why and how B2B manufacturers can begin the transition into ecommerce without ending their distributor relationships.
This is Part 2 of our Sales and Marketing panel discussion at the 2018 Georgia Manufacturing Summit! Featuring Judson Voss, Craig Henry, and Malika Givens – hosted by our very own Danny Gonzales!
Optimum Productions and IndustrialSage went to the 2018 Georgia Manufacturing Summit, and recorded our Sales and Marketing panel discussion! This is Part 1.
We often address the plight of manufacturers who are new to marketing…but what if you're instead a marketer newly hired to work for a manufacturing company?
Where did the 2018 third quarter go!? Ours was a whirlwind – but in this episode we pause to savor some of the wisdom worth repeating before announcing what's to come!
Brian Moseley of Databox joined us to discuss the good, the bad, and the ugly of building a Martech stack – whether you're just starting out, or already in way over your head.
You may be a B2B industrial manufacturer in a blue-collar field, but you still need to know how millennials buy. They'll probably be your next customers, if they aren't already.
"Marketing" content isn't just for marketers. If you're educating new leads or re-engaging long-silent prospects, using content in sales follow-up can makes the sales process easier, too.
Want to attract more customers and close more sales? Better look at blogging! Even if you’re a manufacturer, you can generate leads with blog articles, and actually speed up the sales process.
To WHOM you're marketing will drastically affect HOW you go about marketing: and the best way to nail down your audience is by building buyer personas.
Jonathan Bradshaw of Kobalt Tools & Lowes explains how their surprising new video campaign has generated high engagement, all because they leverage customer stories instead of focusing on self-promotion.
Digital marketing can be complicated – and expensive. Should industrial manufacturers build an in-house team, or use an agency to outsource their digital marketing?
Jason Moss of the Georgia Manufacturing Alliance sat down with us to discuss his story, and relayed the benefits he's seen from uniting competitors to form a united local manufacturing association.
Did you know that the most important member of your sales team works 24/7…and is actually your website? Learn how to increase revenue with your B2B site!
Guy Courtin of Infor and Supply Chain Radio joins our show this week to explain how eCommerce leaked into B2B after taking over B2C, and what that means for industrial manufacturers.
Video is growing more and more commonplace – not just in B2B, but in our daily lives. However, starring in a video is more difficult than it sounds. How do you get comfortable with being on-camera?
We always talk about the great features offered by the countless killer digital marketing technologies out there – but which programs do WE value the most? Find out about the five key programs that we swear by when it comes to our inbound marketing and sales process.
Happy Birthday to us! The 2018 second quarter is over, as is our first year as a podcast! But before we dive into July, take a listen to some recent highlights of the past three months!
Danny walks us through his personal four steps of the sales prospecting process, as well as some of the reasonings behind why we (and many companies) have made these changes in their techniques.
A lot of industrial companies wonder why social media isn't sending them the traffic they want. If that's you, it's time to double-check your social sharing habits. We gave a lot of free content to companies from MODEX, and what they did with it speaks volumes.
Judson Voss joins us once again to discuss how the model of inbound marketing is taking over all aspects of the customer journey, whether digital OR analog. Marketing is no longer about companies hunting down customers; but about customers hunting down solutions. So how attractive does your offering look to them?
Personalization is becoming more and more of a buzzword in the marketing world – but how common (and easy) is it? What are some areas of digital campaigning where it can be utilized?
A lot of our fans and peers are pretty new to the digital and/or marketing world altogether, so today we’re going to break down the six basic elements that you need to best run a digital campaign. Spoiler alert – if you don't measure it, nothing matters.
Not only is video an exceedingly rich marketing asset, but it can also drive a lot of your online visibility…IF handled properly. Find out whether or not Google is actually giving you credit for your content, and learn how to optimize your company's video SEO.
Bhaskar Chopra of Siemens Digital Factory joins us in the studio to talk about the different techniques and tips that he uses to keep his audiences interested whenever he has a speaking engagement. Whether it's a speech or a powerpoint, he's got some great steps to honing your presentation skills!
Maggie sent in a great question about reworking content like powerpoint presentations as eBooks or other online deliverables. Danny breaks down the best ways to repurpose assets for content marketing, and why video is ideal for that practice.
Since MHI was hosting MODEX 2018 – a trade show centered around supply chain and logistics solutions – in our Atlanta backyard, we decided to collect some interviews from as many exhibitors and attendees as we could. So…we literally took the show on the road!
Trade show video displays can be extremely effective…IF they're planned properly. Video at a trade show should never be treated like some sort of afterthought, so here are four key tips on how to prepare and then set up your display for maximum impact.
There’s a minimum of four emails you need to prepare before a trade show. Make sure to have at least templates pre-written before you ever arrive on the floor; because as soon as that show is over, you’re going to be moving on to the next project…and so will your new leads. Make sure to stay engaged with them.
Mathias Konne of EuroKera discusses first steps of building a coherent company brand, and why the consistency is so vital to your reputation.
2018 has already been amazing – and the year is just getting started! But before we keep hurtling forward into new topics at a breakneck pace, we want to slow down for just a second, savor the moment, and review the 2018 first quarter.
This week we sat down with Daniel Loeschen from MXD Process to learn if social media can really help manufacturers. Hear how taking a digital-first, customer-first in the world of industrial mixers has been a game-changer for their company.
Do you have a CRM? Is there some sort of automated system in place for data entry or email drip campaigns? Here are our top tips for preparing your database for trade shows long before the doors even open.
Connecting your business to the Internet of Things is paramount for manufacturers–but how do you keep from getting lost in the weeds?
Not all video hosting platforms or sharing methods are created equal. It used to be that you could just post YouTube links everywhere, but not anymore. Find out which video-sharing methods and habits work best on three of the biggest social media platforms out there today.
Brad Banyas of OMI explains how to turn your social media data into more human interactions: also known as social selling.
We’re engineers and manufacturers; we love to measure things, right? So why not measure how your campaigns are doing? Here are our top five choices to start some basic results tracking, and to hopefully make your life as a marketer just a little easier.
We've all tried to publish that company press-release…but have you ever wondered why your editors don't seem to give yours the attention you feel it deserves? Ryan Mason of Heliweb.com shares with us some ways to make life far easier for your trade mag publisher, whether they've fully digitized or not.
Sales and marketing always seem to be at odds – but thanks to new cutting-edge technology, your sales teams can finally make use of your content library and create personalized video voicemails to send individual prospects! All of the boosted engagement of video has finally been combined with the personal nature of sales. If you're looking for a way to differentiate yourself from the competition…this is definitely it.
Andrea Tarrell discusses common pitfalls faced by companies rushing into unplanned marketing automation with no strategy…or sales approval.
On New Year’s, we listed our top marketing tactics for 2018 – and video was in the lead; so today we’re going to discuss how to maximize the benefits of video by integrating it with a common marketing tool you probably already use. Here are four ideal habits for sending video in your emails.
Joanne Sanders of EWISE Communications joined us to discuss some unexpected marketing hang-ups that come from expanding internationally without proper preparation, as well as the organizations that she's founded and joined in order to create a network of people who can help you make the transition more smoothly.
Happy New Year! If you haven't returned to the office yet, you probably will very soon – and when that happens, you're going to need to be aware of developing trends that may be taking industrial marketing in 2018 by storm! Fortunately for you, if you want to get ahead, we've collected some predictions for the new year that can help you to get one step ahead.
The December holidays are about to kick in – and that means a review of the fourth quarter is in order! This past Autumn was chock-full of exciting guests from industrial and manufacturing companies of all kinds, and they brought plenty of sage advice about digital marketing that's well-worth repeating!
Maybe live webinars ARE a bit too much pressure. If so, in this week's vodcast we sat down to discuss benefits and best practices for pre-recording and broadcasting a webinar that's extremely high in quality… but also not actually live.
Bryan Gee of Tensar International Corporation joins us this week to explain why the company created his new role, Director of Education and Training; how education actually relates to marketing; and how their business can benefit from raising the level of education in the marketplace.
Webinars are extremely valuable tools, but everyone assumes they HAVE to be live. However, pre-recording them is also an option now. So which is better?
Tyson Ferraro of Control Solutions, Inc. joins us to explain how his company's complex distributor model has required a different approach in their marketing. As it turns out, offering training and educational courses is one investment that's really paying off and solving not only the challenges of end users, but also CSI's actual customers: distributors.
"I have data. Now what?" Barbara van der Walt of Eagle Technology, Inc. joins us to discuss how analyzing their CRM helped the company identify why their 'hot' leads weren't going anywhere, and the steps they took to change their marketing process and reach the right people.
James Azar of CyberHub Summit joins us to discuss cybersecurity breaches like those at Equifax, Yahoo, and other companies. One hacked social media account can compromise your entire company, so it's vital to be prepared.
If you're a marketer struggling to get funding for digital techniques, there are six steps to getting organizational buy-in. Just ask Malika Waller of Landis+Gyr.
Darragh Grove-White of LJ Welding Automation joins us all the way from Canada to discuss his company's journey into digital marketing. Hear his tips on best practices, and learn how that transition transformed them from a single warehouse into an international $30M powerhouse!
Jordan Quackenbush discusses how finding the right message can be difficult for industrial manufacturers, since machines don't always feel exciting or "sexy." He explains why it's important to bring in outsiders to take a fresh look at what you're trying to say and do… but he knows firsthand that handing over your marketing baby to newcomers takes a whole lot of vulnerability!
September is wrapping up, and for our team here at IndustrialSage, that means a quarterly review! Not only is this recap full of some sagely wisdom worth repeating, but you might catch a hint as to what topics are coming up next!
Melody Astley and Stephen Timme of FinListics Solutions join us to discuss how your sales and marketing departments should communicate with each other to reach future prospects more effectively. Stop asking yourself "How can we sell this to them?" and instead ask, "How can I help them? And by how much?"
Like it or not, if you have a poor video presence with your organization… your prospects are judging you. Video communicates more effectively and garners far better, more measurable results than plain text. You can use it in every level of the funnel, and you can utilize modern technology to follow engagement in a way that wasn’t possible even ten years ago.
Lillie Beiting of CribMaster joins us again to discuss how to boost your PPC campaigns by first setting campaign goals; choosing your analytics platforms; and maybe consulting market experts to help explain that data and read the fluctuating market.
Pay-Per-Click has definitely changed since it first appeared, and now it is anything but simple. Lillie Beiting of CribMaster joins our sages in a two-part series of episodes about PPC to identify how to recognize it, and then how to use it.
Can't seem to get your stubborn management team on board with the times? Guess what? It's actually not your manager's job to change: it's your job to prove digital marketing's value to the company.
Don't sit back and wait for your managers and your product developers to change to suit your needs. Get involved, and bring your data to the table. Becoming a contributing member of that team will keep their products and your campaigns centralized around your business' mission.
Despite current doubts in some circles, trade shows ARE still worth it. The key is to be proactive. Keep marketing before, during, and after the show to get results.
If you want to build a digital marketing campaign for your company, there are four key questions to ask yourself before you begin…
Why digital marketing? Why now? Should you drop traditional methods like a hot potato, or make the transition more gradual?
Welcome to IndustrialSage. We're here to helping manufacturing and industrial marketers such as yourself to drive revenue. Specifically, we're going to be guiding you along through the transition from traditional to digital marketing.