The Rainmaker Podcast: Recent Episodes
Agent Rainmaker
The Podcast for the Business Owners that want to GROW... Sally has spent 30 years in Business (starting at just 18), Setting up, Launching and Running multiple successful organisations, across various industries, starting from Letting Agency, Franchisor, Media company and an Events and Coaching company, to name a few... But all with the same challenges... Marketing, Income, Growth and Systemisation all essential to enable FAST GROWTH. Here Sally is interviewing to search for the BEST Business Strategies from BIG winners, Business Success Stories and Thought Leaders from around the world.
In this episode of the Rainmaker podcast, Sally Lawson shares the top marketing strategies for letting agents that are working right now, including the most effective letting agency marketing funnels.
Marketing has become complex, and we are finding that many agents looking to increase landlord leads into their businesses each month.
Here, Sally takes you through some of the top strategies Letting Agents can implement to start seeing 100+ new leads dropping into their database.
In this episode, Sally invites longstanding member of our Agent Rainmaker community, Vito, to share his thoughts on the marketing he embraced for his business and the success he had as a result of that.
Key Moments
1:08 Making marketing simple for your letting agency
1:25 3 Types of letting agency marketing
4:00 Content Creation for agency
7:06 Letting Agency CRM Systems (Building your database)
8:11 Team based marketing
8:42 Automate Your Digital Marketing
9:33 Building funnels for your letting agency
10:04 Types of avatars letting agents should target
10:54 Best Funnels that convert landlords
12:16 Downloads, guides and webinars
14:12 How we generated £50,000 from one webinar
16:16 Off market funnel
18:31 Guest Vito discusses about off market funnels
22:31 On Market Property funnel
23:49 Statistics from the funnels
In this episode of the Rainmaker podcast, Sally Lawson discusses the challenges Letting Agents are facing in our ever-changing industry.
As a Letting Agency business owner, it can be challenging dealing with the day to day that operating your business throws at you. However, there are ways to overcome the challenges and build a robust system for growth.
Listen along to hear just a handful of the strategies we are teaching on our letting agency coaching sessions, and how with just a slight tweak in your mindset and a few changes made to your business, you too, can get your letting agency moving in the right direction.
a robust business and prepare for the changes to come in the future.
Key moments
0:38 The changing world and RoPA
2:06 The opportunity for revenue so be prepared
2:56 Marketing Strategies
4:05 Legislation
5:01 The value of business database
6:16 Build a robust business
7:04 Own you leads and data
8:46 Control your Marketing
10:11 Prepare your battlefield
11:31 Find the best in the business
11:53 Build your sales team
14:20 Nurture your client
15:17 Simplify your services
17:20 Focus on your avatars
19:54 Systemise you business
21:13 Run the business you want
In this podcast episode, Sally Lawson interviews five Letting Agents who have successfully optimised their Letting Agency business. We hear from Ali Durrant, David Adams, Len Taylor, Harriet Kirby and Samantha Troy who discuss their business growth journey, sharing their mindset of overcoming their doubts and gaining confidence to take action to make the massive changes in their Letting Agency.
Sally is also joined by Lead Generation Specialist, Gemma Warne, who shares revenue statistics from Letting Agents taking on digital marketing and getting more landlords.
Key moments
04:45 Introducing Ali Durrant
06:42 How Ali Converted Landlords
07:48 How To Engage With Your Landlords
09:25 Nurture Your Landlords
10:45 50k Webinar
13:05 Restructuring The Business
16:24 How Letting Agents Can Get More Landlords
20:26 Introducing David Adams
21:57 David Adams Shares About The Business Transformation
26:29 The Mindset of David Adams And His Business
28:31 Introducing Gemma Warne
30:30 Gemma Shares Revenue Statistics
35:21 Introducing Len
36:29 How Len Made 500k Additional Revenue In Five Weeks
40:58 Introducing Harriet Kirby
41:39 Harriet Shares Her Journey After Attending Bootcamp
44:24 How To Get Yourself Out The Business
46:17 Harriet Shares The Results
46:47 Generated 50k Addition Revenue From Funnels
47:33 Introducing Samantha Troy
49:09 Samantha's Business Growth Journey
54:49 Samantha Shares Her Results
Letting Agents; Sam and Adam share their inspiring journey of how they generated £354,000 in just 8 weeks for their Letting Agency from an acquisition.
The duo attended one of our events and have fine tuned their business - costing them nothing to implement, leading them to huge growth.
Sam and Adam will be taking to the stage at ARX Mastery on the 9th - 10th May, sharing their full story. Get a free ticket here: www.arxmastery.co.uk
Join Sally as she interviews Letting Agent; Samantha Troy - sharing her fantastic story of how she grew her managed stock from 25 - 122 properties, whilst adding £120k additional revenue (all in just 6 months!)
Samantha attended our legendary Bootcamp in 2023 and took her Letting Agency on a growth journey, and has now transformed her business and life as a result.
Samantha will be taking to the stage at ARX Mastery on the 9th - 10th May, sharing her full story. Get a free ticket here: www.arxmastery.co.uk
Listen along as Philip and Paul from Boydens share their incredible story of how they have added £362,000 additional revenue into their letting agency in 9 months.
The duo attended our legendary Bootcamp and have taken their business on a complete optimisation journey - including adding £40,000 with just one strategy!
Philip and Paul will be taking to the stage at ARX Mastery on the 9th - 10th May, sharing their full story. Get a free ticket here: www.arxmastery.co.uk
Harriet has been on an incredible journey with Agent Rainmaker, taking her business from strength to strength. Here she shares how she added £162,000 additional revenue to her letting agency in just 4 months.
She will be taking to the stage at ARX Mastery on the 9th - 10th May, sharing her full story. Get a free ticket here: www.arxmastery.co.uk
In this episode, Sally shares many ways Letting Agents can generate more revenue for their business. Listen along and learn her top marketing strategies, as well as how you can create multiple service level offerings for different Landlord types in your area.
Join Sally as she deep dives into the challenges Letting Agents are facing. In this episode, she shares how you can restructure your letting agency to get more landlords and increase profit.
Prepare for the biggest challenges ahead. Join Sally and the Lettings Industry Experts; Nathan Emerson, Paul Shamplina, Ben Beadle, David Cox, Neil Cobbold and Dawn Bennett as they discuss the upcoming changes Letting Agents are facing and how we can overcome them.
Webinars are one of the best marketing methods for lead generation in letting agency right now. Listen along as Sally interviews Ali Durrant and he shares exactly how he generated £55k revenue from one Webinar.
Join Sally as she deep dives into how Letting Agents are...
-
Generating 100+ leads that convert into real business monthly
-
Getting 30% of their new monthly business from let only landlords converting to fully managed
-
Adding multiple additional services to serve different landlord types
At a time where landlords are selling, managed stock is reducing and there's an overwhelm of tenants for every property - we have to look at ways to solve these issues.
Hear and learn from the agents who have made changes to their business and generated between £100,000-£1,000,000+ additional revenue (so far!).
Starting out as a letting agent can be tough. Many feel overworked, underpaid - with no light at the end of the tunnel.
However, it doesn't have to be this way! In this episode, Sally interviews 2 incredible business women who have taken their letting agencies from strength to strength after implementing some simple changes.
Samantha and Rhiannon have both attended our Legendary Bootcamp (with Samantha implementing changes IN THE ROOM) and have both completely transformed their letting agency businesses and lives in less than a year!
The world of work is ever changing and so are our staff needs. In this episode, Sally is joined by Neil Cobbold from PayProp as they discuss recruitment, staff management and retention in our evolving "flexible" workplace.
What do we need to do to make sure we hire, keep and develop our expert teams for the better?
With tenants demanding more of our time due to lack of stock, how can we use technology to make the workplace run smoother and be less stressful?
Hear all about it in this episode.
Our ad experts Gemma and Steve are responsible for generating hundreds of high value leads for both our letting agency branches and our clients branches too.
Here, they join sally to discuss how to generate leads for your sales and letting agency fast as well as how they are getting consistent results across the board in all areas of the UK.
These leads are converting into real, quality business upon engagement with the sales team in branch - discover the secrets behind this in this episode!
As a business owner it can be easy to fall into the trap of trying to do everything yourself, but in order to grow you need to take a step back and look for the people (or tech) that can do it better than you can.
Listen to Sally talk about just some of the things you can outsource or hire an expert for to create the letting agency you want.
Chris England from PVS Media, a video production specialist joined us for one of our ARX Momentums recently and sat down with Sally to discuss top tips on how to improve your video production in your letting agency.
Sean Porter has been in Porters Estate Agency for over 37 years, however since learning the optimisation strategies, he has managed to add 160k additional revenue to his business within just a few weeks, making that additional revenue immediately available!Join Sally and Sean, as he shares the techniques that made this happen.
Join Sally and Christian Balshen from Rightmove, as they discuss the 'Rightmove Landlord and Tenant Services' platform, which is helping letting agents up and down the UK streamline the lettings process in their businesses.
In this episode Sally will be discussing the lack of property stock with Industry Expert David Cox.they explore the reasons for the shortage, the effects on agency businesses, landlords and tenants alike, plus what we can do about it to balance the effects in our businesses and keep growing and building the managed stock.
It is possible for you to generate 100s of leads into your letting agency and in this episode Sally Lawson and ad expert Steve discuss just how they have managed just that for agents all over the country.
Sally is joined by Jack Kay from Homebox (formally Billing Better) as they discuss how letting agents can increase their revenue with the Homebox!
Sally is joined by Brendan Kay a letting agent in Witney who after just making a few adjustments in his business from the Agent Rainmaker strategies he added £95,000 in just 12 weeks.
Listen to Sally Lawson share 12 ways letting agents can add revenue to their agencies. Taken from Agent Rainmaker Live 2022 Sally shares a variety of strategies that can be easily implemented into your business
In this episode Sally shares a few ways in which letting agents can evolve their businesses. This includes profit building strategies, revenue building strategies and how to target the 82% of landlords not using letting agents.
In this episode Sally is joined by some of the industries leading experts as they discuss the challenges ahead for the lettings industry and how agents can tackle these challenges. This discussion is taken from the industry expert panel at Agent Rainmaker Live.
Over the years through our training many agents have added anything from £100k to £1million+ in additional revenue to their business, some in less than a year. Listen to Sally and some of the agents that have achieved this and the strategies they used to get there in this episode.
It is possible to add £100k revenue into your agency in as little as 6 weeks! In this episode Sally is joined by just some of the agents who have achieved this and more. Listen along to find out how they made this possible.
Want to learn the best lead generation techniques that are working for letting agents?
In this episode Sally shares some of the strategies that can deliver a 10x return on ad spend and as many leads as you want to generate with immediate results. Hear from the agents who are transforming their lead generation as well as the letting agency ad specialists who are making it happen.
With the current cost of living crisis and rise of interest rate what does this mean for the property market? In this episode, Sally is Joined by Vitto who between them have a combined 70 plus years in the industry so it's safe to say there isn't much they haven't seen. Listen along as they discuss the current situation and share their opinions how things could change in the future.
Sally is joined by our reigning Agent Rainmaker of the year Craig Phillips, they discuss how him stepping away from the business allowed him to set up his very own stream line of businesses that all serve his letting agency and creating multiple income streams all of which allowed him to 10x the growth in his business organically.
Craig was able to step away from the business and grow thanks to the coaching he received from Agent Rainmaker.
In this episode Sally and Kate are joined by the Agent Rainmaker outliers, Martin, Barrie and Ben all who have all reached 50% and over.
They discuss how they got there and what strategies learnt from Agent Rainmaker got them there.
Achieving the profit margin your letting agency is capable of can allow you to have the freedom you yearn for!
An example is Cara who joins Sally and Kate in this episode.
Cara has hit 45% profit in her business by implementing the strategies learn from Agent Rainmaker and has managed to step away from the business and have the freedom to spend more time with her family all because she chose profit!
Giving yourself the choice of profit is possible if you change what you are doing!
The old model has changed and it's time your letting agency moves with the times.
So in this episode Sally and Kate break down some of the things you can do in order to grow your business and have the choice of profit.
Are you sacrificing profit in your agency? With just some small changes you can ensure you are in a position to grow your agency and get the profit you deserve.
Sally and Kate are joined by Barrie who has reached over 50% profit margin by utilising the strategies taught by Agent Rainmaker.
The trio share just a few of the key changes you can make to your business and reach that 50% profit margin and beyond.
Why as an industry do agents measure their success by market share, properties or how many branches they have but not profit?
In this episode Sally and Kate discuss how you can start to focus on the profit in your business and how to increase it and take control of your profit.
Profit is a choice you can and should make for your business, and it doesn't always involve adding more landlords to your books.
In this episode Sally and Kate discuss how as a business owner you can increase the revenue in your letting agency just by implementing these 5 tips.
Marketing and lead generation for letting agents has changed drastically - which means the old methods of marketing do not work anymore. As agents, we
must get with the times in order to move our businesses forward.
In this episode of the Agent Rainmaker podcast, Sally and Kate share the top ways to generate more landlord leads for your letting agency - alongside our
very own Visual Storyteller Becki, who shares one method you can use to generate leads for FREE!
So many Agents believe the way to increase their profit margin is to add more landlords, but many don't realise the sheer amount of profit that is already in
their letting agency. Simply optimising the letting agency you already have, you can add extra revenue to your business without doing any extra work.
In this episode, Sally and Kate share 5 tips for optimising your agency - along with special guest Paul Tobias-Gibbins who by following this process, has
added over £240,000 additional revenue to his 20 year old letting agency.
You don't start a business to be working 18 hour days, but this seems to be the case for many letting agency owners, but it's time to change this and get your life back!
In this weeks episode Sally and Kate discuss on how you can systemise your business so you can "get off the tools" and allow you to work on the business instead of in the business. They are joined by Samantha Bateman who since implementing the teachings of Agent Rainmaker has added over £100,000 in additional revenue and is now able to work from home whilst her A team run the business.
In episode 3, Sally and Kate are joined by Rainmaker Patrick Alan Sullivan - where they discuss the strategies he used to go from 300 properties under management to over 1000! Listen along to discover how you can use acquisitions to grow your letting agency business.
When growing an agency, many letting agents can get stuck and reach a plateau. In order to grow and scale your business you need to be focusing on the right areas for growth. Listen along as Sally and Kate share their strategies on how you can do this!
Joining us this week will be an Agent Rainmaker legend, Craig Phillips sharing his journey and how he created his own supply line.
Most letting agents only do two things, "lettings and management" but there is so much more you can do with the agency you already have. In this episode Sally and Kate share some of their top tips on how you can optimise your business and "Squeeze The Juice" from the things you're already doing day to day.
Rainmaker Jon Conroy joined our duo to share which strategies helped him reach 50% profitability in his agency.
As an expert in tech company growth, CEO of Goodlord - William Reeve, shares all about teams, what investors look for in your business and how you can use TECH to grow your letting agency.
Listen along as Kate interviews Property Consultant, Nathan Emerson. As a Propertymark Board Member, Nathan is well recognised in the Property Industry, having been a facilitator and mentor fo the successful INSPIRE program, working with over 50 Estate Agency Business owners to help them adapt and grow.
After taking a huge leap from the security of employed, to self employed; David joins us for our Expert Business Masterclass to tell all about how he made the transition while maintaining a senior position in ARLA... The Association of Residential Letting Agents
Join us as Sally interviews Industry Expert Stephen brown and he gives an insight into his mission to help and serve the letting agent community, as well as his top tips on prospecting.
Listen to our latest episode of Expert Business Masterclass where expert coach and CEO Nick James shares his journey of success, as well as his secrets behind building seven-figure businesses in the expert space. Nick has a history of helping over 10,000 experts grow their audience, generate more leads and make more money, and shares exactly how he did that.
Listen as Sally interviews Paul Shamplina, and he shares his views on 2020 so far, and what he thinks is in store for the future.
RAINMAKER EXCLUSIVE! Listen as Sally and Kate interview Lettings Industry expert David Cox where he shares his thoughts on 2020, the Coronavirus pandemic and what he feels will be the next big challenges for the industry, how to prepare for RoPA and much more...
Listen as Sally and Kate speak to Facebook Marketeer and Letting Agent Paul Long about strategies for success in Business Growth
Listen as Sally and Kate talk to International Business Growth Expert Royston Guest, and he shares his gems on how to ensure success and have a GROWTH mindset.
Listen as Sally interviews Agent Rainmaker Craig Phillips and he shares the incredible story of his business transformation from 52 properties to 621 in just 3 Years by exploring new possibilities, making connections and managing his time effectively. Hear it all HERE!
YouTube Ad Expert Tom Breeze shares the KEY strategies for Lead generation success. Listen as he tells us HIS story, HIS BIG strategies, and how he became such a HUGE name in a tough industry...
Entrepreneur and Businessman Rob Moore lets us in on his KEY Secrets to Business Growth... Rob became a self-made multi-millionaire by the age of 31. Having risen to riches from being heavily in debt in his 20s, Rob has retired and un-retired countless times, each time creating new innovation, vision, book or entire company. He continues to disrupt as an entrepreneur and businessman, with interests ranging from property development to public speaking and digital media. He is a writer, communicator, social media influencer and philanthropist. His 8 books have been translated into more than a dozen languages and received over 9,000 reviews!
Einstein Marketer's Mat Wilson gives offers Marketing GOLD, taking us through how to craft and launch a marketing campaign, how to create awareness for an unknown brand and how to generate LEADS for your business.
Fitness and Lifestyle Sensation Nathan Honess shares how he went from being a Fitness Instructor to an ONLINE SENSATION, helping people all over the UK get their work life balance.
Agent Rainmaker John Penquet shares his phenomenal story of how he turned his business around in just 6 MONTHS and built the life he always wanted...
Business GROWTH Specialist Mal McCallion has worked with some of the industries largest names on growth strategies. Here he shares his BEST ideas for GROWTH and expansion...
Not many people start in business at the tender age of 21, and then become an industry figure, but this guy did just that! Listen as we talk to Perry Power and he shares HIS story of the HIGHS, the LOWS and how he has built a strong, powerful brand AND the business he always dreamed of.
A PHENOMENAL Story! Tom Soane, an Agent Rainmaker - shares his story of how he transformed his business in just 6 months! After attending the Funnel Creation Workshop, Tom fully immersed himself in the world of funnels and hasn't looked back since! Here he shares how he managed to 6x his turnover in just 6 MONTHS and completely transform his business...
Business Growth Expert Neale Lewis shares his the common reasons why businesses struggle and discusses how you can scale up your business!
As a self-employed business owner, a sense of community was needed where Paul could have access to powerful knowledge and support. After attending a four-day course with Agent Rainmaker, Paul unlocked the secrets to ultimate business growth through the power of community. Listen in as we discuss the success story of his agencies transformation...
THE Lead Generator in the US, Mike Oddo has generated over 10,000,000 leads for Real Estate Agents in the US & Canada and shares with us here just how he does that...
Visionary Marketing Coach Leon Streete takes us through how to get YOUR message out to the WORLD!
Award Winning Author and Speaker, Nigel Risner takes us through the different personalities in the office, how to understand each mindset and how to decide which type of character you should have in your business.
Simon Whale, a HUGE name in the Industry shares his thoughts on the Corona phase and offers advice on how we can prepare to come out the other side fighting like warriors...
LinkedIn Expert Deenita Pattni takes us through her top tips for using LinkedIn to GROW your business.
International Real Estate Coach Kiran Gandhi talks to us about why you need to be using Instagram stories within your business.
Funnel GENIUS Alex Taylor takes us through how you can use funnels to generate high quality leads for your business. Listen in as Alex breaks down the exact process you need to follow to do it for yourself!
Expert advice from Sammy Blindell, the QUEEN of branding! She takes us through how to BUILD A BRAND, and BE THE BRAND in your business and LIVE the LIFE that you always wanted... Sammy has transformed herself multiple times as she built her business and has finally discovered how to run global businesses, with REMOTE teams whilst living on a boat with her dogs and partner... Hear her story, how she went from stressed out multi million-pound business owner to an even bigger business owner, with a fraction of the hassle (and how to be an awesome brand ambassador too).