The BB&J Podcast: Recent Episodes
John Lindt
Podcast host and lead programmer for BB Digital Lab John Lindt talks about digital marketing, covering websites, social media, and how it all goes together.
Meta recently added a feature allowing users to connect their reel to a video. People can watch one of your videos directly from your reel. This feature is currently for Facebook only and can be used to create 'teaser/promo' content.
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The key metric accounts have to hit to be eligible for Stars is having at least 1,000 or more followers for at least 60 consecutive days.
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Even if your audience is primarily on a specific platform, it's still important to post to other major social media platforms. Establishing a presence on these platforms can bring your audience over, allow people to enjoy your content on their platform of choice, and increase your brand's overall visibility.
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If you are building an audience online, it's important to recognize if your work is targeting people right for you. Metrics such as likes, comments, and shares are important, but if your audience isn't hitting your Key Performance Indicators, it may be time to change your approach. Adjusting your audience or changing your content will help you find and engage with your audience to hit those KPIs consistently.
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YouTube recently added a new feature to its platform: the ability to organize video content into podcasts. A 'podcast show' is a playlist, and podcast episodes are videos in that playlist. Your podcast should only contain full-length episodes, organized in the order that they should be consumed. If your podcast has multiple seasons, include them in the same podcast.
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Creators can check for music copyright violations before they publish a Facebook video in Meta Business Suite. Meta will automatically scan for copyright claims when you upload a video. This gives creators a chance to see if their video will be affected by a copyright claim and to make changes to their content, if they wish to do so, before they publish it.
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With platforms such as Instagram serving up content chronologically, the time of day is an important consideration to make when posting.
Facebook, Twitter, and LinkedIn audiences are most active earlier in the day. Instagram, TikTok, and YouTube audiences are most active later in the day.
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If you are planning on starting a social media campaign this summer, make sure you're getting the campaign ready now.
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Instagram has seen major shifts in its content preferences over the last two years. 2022 saw a heavy emphasis on shortform video content in the form of Reels.
In 2023, we saw the focus on content move away from Reels, with an updated algorithm serving content chronologically with no content type preference.
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In today's digital age, getting in front of your audience online is crucial for businesses and individuals looking to establish a strong online presence. With millions of people spending a significant amount of time on social media platforms and other online channels, it's essential to develop a strategy that helps you effectively reach your target audience and connect with them.
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In today's digital age, getting in front of your audience online is crucial for businesses and individuals looking to establish a strong online presence. With millions of people spending a significant amount of time on social media platforms and other online channels, it's essential to develop a strategy that helps you effectively reach your target audience and connect with them.
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With Instagram once again serving content to users chronologically, it's incredibly important to post when your audience is active. Taking a look at engagement metrics from Q1, we can get a clear picture of the best time of day to post to continue being seen by your audience.
Unless your specific audience is active at an earlier time, you should be putting content out around 6pm or later. Doing so will ensure that you get in front of your audience under this new feed.
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A recent update YouTube made to its mobile application is the default tab users are taken to when the app is opened. Traditionally, you would see a feed of videos similar to the desktop version. Now, when you close the app in Shorts and reopen it, YouTube defaults to Shorts.
This is part of a larger trend by YouTube to get on the shortform video game. So, if you aren't posting shortform vertical videos to YouTube, now is the time to start!
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According to Meta: "You'll automatically move to Meta Business Suite on Sunday, April 30. Creator Studio tools are now available in Meta Business Suite. You'll have everything you need all in one place."
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We saw a lot of changes and updates to the Instagram platform in March, and today we’re sharing the four most that are most important:
- Reply to comments with a Reel
- Text to Speech
- Voice Effects
- Chronological Posts
Follow for more updates!
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It's incredibly important to showcase your expertise online. Speaking to your strengths and knowledge will strengthen the connection your audience has with you. Your audience has been hearing the same things from realtors around the country.
The best way for you to stand out from the noise is to talk about your local area. Show why you are the person to work within your area of operation.
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It can be tempting to add music to your videos, but there's a specific way you should be doing so to get the widest distribution of your content. Adding it in-platform will take advantage of music trends and ensure your video doesn't get a copyright claim or restriction.
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If you want to engage more with your audience online, the number you should be hitting is 30 minutes. Consistently spending 30 minutes commenting, liking, and sharing makes a big difference in the kind of engagement you get with your audience.
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If you're producing video content, especially Reels, Facebook can be a great platform to promote your content.
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Instagram is testing out adding the account location to Reels. Ideally, this would help combat misinformation - people posting Reels in foreign countries about another country's circumstances could be an additional layer of awareness to viewers. Plus, I'd just like to know where people are based when viewing their videos.
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This is not something I've seen talked about or mentioned in articles yet. But I've seen screen shots where Instagram is telling when a new follower is a result of your Instagram Reel. I really hope they roll this one out more widely because this would be a very helpful metric in understanding the performance of our Reels.
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This has dominated the news cycle in the last week as Meta announced a plan to offer a paid subscription service to get verification and customer support. To note, this only a test right now. It's also only for personal profiles right now (not business profiles). There are a LOT of issues to be worked out and even Instagram seems confused on how this will work or how it will impact users.
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This has dominated the news cycle in the last week as Meta announced a plan to offer a paid subscription service to get verification and customer support. To note, this only a test right now. It's also only for personal profiles right now (not business profiles). There are a LOT of issues to be worked out and even Instagram seems confused on how this will work or how it will impact users.
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A good background can make a world of difference to the quality of a video. When it comes to video backgrounds, there are a few things to keep in mind to ensure that your video looks professional and engaging. Today, we're sharing some background on backgrounds!
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Going viral is great, but one video isn’t necessarily going to get you the audience you may expect. Most people need to see quality content from you multiple times before engaging further.
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Important update for Meta Business Suite: you can now schedule IG reels on the platform. Previously this feature wasn’t available on the platform, so the addition will make scheduling short-form vertical videos much easier on Meta platforms.
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There are a lot of ways to engage with your audience. Follow backs, comments, newsletters, addressing common questions. The important thing is that you're engaging with them first and foremost. Make sure your audience is thinking about you and your brand.
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It's incredibly important to post regularly on social media. Many social media users check social multiple times a day, giving you multiple opportunities to reach and engage with them. Don't miss your chance!
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If you’re planning on launching a social campaign this summer, it is important to follow the 90 day rule. Start building and preparing now so when summer rolls around your campaign will be ready to launch.
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Google rankings are important for many brands - especially if you're trying to drive site traffic. Video can help boost Google ranking for your brand, and is an important part of Search Engine Optimization.
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Many platforms increased the range of video length for shortform video. In 2022 especially we saw many platforms increase video length up to 3 minutes.
However, to reach the largest audience on the largest platform, vertical video under a minute is still the ideal.
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The frequency of posting is an important thing to be mindful of when making content on social media. Regular, consistent posts will help you build your audience.
If you want to see a change in your social media accounts, spend at least 10 minutes a day posting for 90 days.
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ChatGPT is a useful tool many are employing to get SEO-optimized copy. While this is great for blog and newsletter content, it doesn't replace your knowledge or expertise. Treat it like an aid, not a crutch.
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ChatGPT is a great tool to help with content creation. However, it's important to understand that it doesn't replace your knowledge or personality.
Use it to help you create written content that's great for SEO, but make sure you are using it as an aid rather than a crutch.
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Many social media platforms have accessibility features users can utilize for their content. Alt text, captions, and descriptions can help your content reach the greatest audience.
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If you are planning to update your branding this year, make sure it’s consistently applied across platforms. Logos updated, brand colors changed - whatever you do, make sure it’s consistent.
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If you’re making content online, especially video content, lighting is incredibly important. If you don’t have a professional light set, an easy way to get good lighting is to record outside. Indirect sun or an overcast day can make for a great video.
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While scheduling Reels on desktop still requires third-party software, users can schedule natively through the Instagram app. However, some features, like cross-posting to other accounts, are still unavailable for scheduled content.
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Meta recently added an alert for users on Creator Studio: Creator Studio is going away soon and will be replaced by Meta Business Suite.
Over 2022, Meta worked to transition Creator Studio functions to Meta Business Suite, such as the ability to upload and schedule reels on desktop. If you're still using Creator Studio, make sure to familiarize yourself with using Meta Business Suite as a primary posting tool.
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Many platforms have already announced changes to their algorithm's content preferences going into 2023. However, the format that remains the gold standard (for now) across the most platforms is 𝐬𝐡𝐨𝐫𝐭𝐟𝐨𝐫𝐦, 𝐯𝐞𝐫𝐭𝐢𝐜𝐚𝐥 𝐯𝐢𝐝𝐞𝐨 under a minute.
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A major update to the LinkedIn platform: users can now schedule their posts. Previously, users were only able to post content live. 2023 is as good a time as any to get posting to the platform!
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An incredibly important piece of content to be making is video content highlighting your wins. Closing clients, hitting milestones - document your industry wins.
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Engaging your audience in your comments is a great way to boost the video's visibility and strengthen your connection with them. Taking a few minutes a day to reply to comments can make a big difference if done consistently.
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One of the most powerful audiences you have access to is past clients. Not only can past clients become repeat clients, they are an incredibly effective referral source.
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There were a lot of changes to social media in 2022. Many platforms shifted their focus to shortform video, and many creators have had to adapt their content. In 2023, we can expect platforms to continue to grow and evolve, and we have to adapt with the platform to continue to reach our audiences.
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As you're planning for 2023, make sure to keep traffic in mind if you're going to put resources into changes and updates. Getting greater reach or audience is good, but sending that audience where you want them to go is better.
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Many of us batch-produce content for various reasons. A quick tip: change your outfits and background between videos. Several videos in a row with the same outfit and background can be obvious on a profile grid, and risks your content not standing out.
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2022 has seen major shifts in the digital marketing landscape. As we move into Q1 of 2023, I wanted to take this episode of the podcast to talk about Q4. This week, I'm covering the Front Page highlights, trends that picked up this quarter, and predictions for Q1 2023.
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As we approach the end of the year, many of us are putting together a gameplan for Q1 2023. My advice as you do this is to look at the data. Take the ways you effectively reached your audience in 2022, and double down on it for 2023.
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Following other creators, especially on your business account, is incredibly important. Not only can it connect you to other professionals in your field (and their followers,) it will inform you about the latest trends in your specific demographic.
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For now, users can’t change the thumbnails on their Shorts.
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Many platforms allow users to add music to their videos. While music can be a great addition, you have to be mindful of how you use it, and how it may affect your video’s reach or potential monetization.
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If you are making video content, here are two ways you can improve your content game in 2023.
- Download a clips app that allows you to adjust video clips
- Track reach, not engagement
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This year, many platforms have heavily pushed short-form, vertical video. With this shift in focus, you may be wondering, "should I still be posting images?"
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If you are sending out a newsletter, there are certain steps you should take to ensure your emails end up in your audience's inboxes. Make sure you are doing your do diligence to reduce the risk of them getting blocked by spam filters.
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If you're having difficulty making - or posting - your first video, here's a piece of advice on getting started...
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If you are making Instagram Reels, don’t forget to post them to Facebook as well. Meta has several features that make it easier to crosspost across platforms, both in-platform and through Creator Studio/Meta Business Suite.
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Content creators have been able to publish and schedule reels on Facebook and Instagram for a while. However, certain features still were only available through a mobile upload.
Now, creators can add music to their reels on desktop without their content getting restricted.
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No matter how much time or money you put into your newsletter, it won't reach anyone unless it's optimized to reach your audience. Even before they open the email, you have to handle the spam filters. Some of the important things to do when building a campaign are have a high text:image ratio, reduce capitalized text, and authenticate the email sender.
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Many businesses are putting quite a bit of time and money into social media right now. Unfortunately, so are hackers. Make sure to enable 2-Factor Authentication and be especially mindful of suspicious links this season.
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If you are in the real estate industry, your audience has been hearing the same things from realtors around the country. The best way for you to stand out from the noise is talk about your local area. Show why you are the person to work with in your area of operation.
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If you're putting out content regularly, posting for holidays such as Thanksgiving can be appealing. The thing to keep in mind: trying to sell to people during these holidays can backfire. Use these days to show the person behind the content.
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What is your marketing goal for 2023? If you want to start hitting those goals in 2023, you want to set up your marketing systems now to implement in January.
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TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 200 million times in the United States alone. Regardless of what your demographic is, you can likely find them on TikTok. Especially if you are already making shortform vertical video, you should start posting to the platform.
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Google business profile update finally hit us. We held out for so long!
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This holiday season, you may find it harder to reach your audience. Our advice to you? Focus on content. Video content, especially vertical shortform, is an excellent way to reach and engage with your audience.
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As we move into the holiday season, the cost of ads is going to go up, especially the cost to reach your audience. Shortform vertical video is one of the best ways to organically reach your audience.
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Many platforms, including Twitter, Facebook, and Tik Tok, allow users to repost or share other users' content. In September, Instagram will begin testing a "Regram" feature, where users can repost images and videos to their feeds.
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2022 has seen major shifts in the digital marketing landscape. As we move into Q4, I wanted to take this episode of the podcast to talk about Q3. This week, I'm covering the Front Page highlights, trends that picked up this quarter, and predictions for Q4.
Today, We Discuss:
0:56 - 1:26 Expansion of Longform Video
2:48 - 3:31 Putting Out Shortform Video
3:51 - 4:27 Regulation of Social Media
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A client recently asked me if they should still be making longform video content, given how much social media platforms are pushing shortform vertical right now. My advice for them and you is: if you can, yes. Shortform is taking priority right now, but longform video content is still incredibly useful.
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As we near the end of Q3 2022, let's take a look at the most effective way to broadcast updates to your site: blogs. A well-constructed blog, apart from cultivating readership, is a critical tool for SEO. Make sure you are following industry standards to get the most out of the content you post to your website.
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Recently, LinkedIn began allowing users to upload thumbnails to their videos on the platform. With that, almost every major social media platform now allows for thumbnails. These images allow you to attract users to your videos, and work well to help brand your grid.
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-
Instagram is Pushing Reels
-
More traction with audience
-
People are spending more time on Reels
It's that simple. Start posting!
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Instagram Reels just updated. Here are some new functions:
-
You can now record 90-second reels
-
You have a timer when you want the reel to start
-
You can now record using the front and back camera at the same time
Stay tuned for more updates!
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Instagram just dropped reels templates. Now, you can take existing videos and add it to the Instagram platform templated. If you're not making reels yet, now is the perfect time to do it. We're seeing our clients get major reach without spending a dime.
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Instagram is launching a new feature that turns old videos - including IGTV videos - into Reels. Additionally, Instagram announced that all videos shorter than 15 minutes in length will be automatically shared as a Reel. While the traditional IG Videos will exist for videos over 15 minutes, it will not be visible in its own tab on most accounts.
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If you've been hit with a copyright claim for your choice in music, you may be wary of using trending music and sounds on social media. Like trending video subjects and hashtags, posting with trending sounds help you reach a broader audience and potentially expand your viewer base.
The critical thing to consider when using sounds: make sure it's natively available through the platform. Using music provided by the social media platform will protect you from copyright claims or your video getting removed.
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With social media platforms pushing short-form video, many people are questioning if long-form video is still 'worth it.' Meta Reels, Youtube Shorts, and Tik Toks are all being pushed by their respective platform. However, long-form video still has its place and purpose.
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Facebook reels can now be uploaded on desktop. The features we mentioned last week - such as adding trending music - still aren't available this way, but this definitely opens up Reels to more creators.
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Today, we're doing things a little differently. I'm sharing some quick thoughts on different social media platforms. Agree or disagree?
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LinkedIn just rolled out a business manager for its platform. This is especially important for B2B business because they can:
-
Manage your team
-
Streamline tasks
-
Perform other B2B business activities online
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Big update for Meta creators: Instagram Reels and Facebook/Instagram Stories can now be scheduled out from Meta Creator Studio. The only drawback is certain editing features such as adding featured sounds are not available this way.
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Instagram Update:
The IG Reel API was just released to developers. This means that in the future, creators may be able to use third-party applications such as Hootsuite or Buffer to upload their reels rather than having to upload directly from their phones.
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Instagram Update:
The maximum length for Instagram Reels has been extended to 90 seconds. Reels have become the focus of Instagram content in 2022, and this change will allow longer videos to be added to users' Reels, such as Tik Toks over 60 seconds.
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Instagram just rolled out the pinned videos. That means that users can use the top of their pages to feature videos showcasing their brand or that are evergreen. Learn more about the implications of this feature, and how to get the most out of it.
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A June report by Trail of Bits and commissioned by DARPA, "Are Blockchains Decentralized? Unintended Centralities in Distributed Ledgers" had concerning findings of the state of the blockchain. Trail of Bits is a cybersecurity research and consulting firm that regularly works with companies such as Facebook and organizations such as DARPA.
This week, we're going over the findings of the report, and the implications for investors in crypto.
Read the report: https://assets-global.website-files.com/5fd11235b3950c2c1a3b6df4/62af6c641a672b3329b9a480_Unintended_Centralities_in_Distributed_Ledgers.pdf
Today, We Discuss:
4:33 - 4:57(3:09 - 3:35) Vulnerability in blockchain software
5:45 - 6:11(3:23 - 3:49) Nakamoto coefficient for cryptocurrencies
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2022 has seen major shifts in the digital marketing landscape. As we move into Q3, I wanted to take this episode of the podcast to talk about Q2. This week, I'm covering the Front Page highlights, trends that picked up this quarter, and predictions for Q3.
Today, We Discuss:
3:40 - 4:02 US/EU regulations against social media companies
4:50 - 5:14 Future of audio-based social media
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The European Union has amended the Radio Equipment Directive 2014/53/EU. The amendment requires all hand-held mobile phones, tablets, digital cameras, headphones, headsets, handheld videogame consoles, and portable speakers capable of wired charge must have a USB-C charger by 2024. Even for non-EU residents, this will likely mean USB-C becoming a global standard for these devices.
Today, We Discuss:
1:02 - 1:33 The Radio Equipment Directive
4:28 - 4:54(3:28 - 3:54) The future of wireless charging
Read the agreement here: https://ec.europa.eu/docsroom/documents/46755
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Last month, Spotify users experienced a disruption to their service. This happened because of an expired SSL certificate. This certificate, shown in the 's' of https, caused disruption in several platforms that use the podcasting technology Megaphone until it was able to renew its certificate. And if it can happen to a multi-million dollar company, it can happen to you.
Today, We Discuss:
0:30 - 0:50 Spotify service disruption
3:09 - 3:36 SSL Certificates
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In 2011, Twitter made an agreement with regulators to not use data gathered for security purposes for targeted advertising. In court documents made public May 25, Twitter "failed to disclose that it also used user contact information to aid advertisers in reaching their preferred audiences." This week, I will be going over the rulings of this case, and the implications for the future of the platform.
Today, We Discuss:
0:34 - 1:03 Twitter's data violation
2:27 - 3:00 The court settlement
Read the full case here: https://www.pacermonitor.com/public/case/44666214/United_States_of_America_v_Twitter,_Inc
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YouTube is still one of the strongest content archives for video. If you have a YouTube channel, there are some basic features you can use to save you time and headache. In this video, I'll be going over the specifics of how to configure your account to best utilize these.
Today, We Discuss...
3:40 - 3:09 Creating a CTA template
6:34 - 6:53 Creating playlists
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On May 17, Elon Musk tweeted, "20% fake/spam accounts, while 4 times what Twitter claims, could be much higher. My offer was based on Twitter’s SEC filings being accurate. Yesterday, Twitter’s CEO publicly refused to show proof of <5%. This deal cannot move forward until he does." What does this mean for Twitter, and what is the context of these numbers?
Today, We Discuss:
1:00 - 1:37 Contextualizing bot account estimates
3:23 - 3:49 Meta's actions against bot accounts
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In past episodes of The BB&J Podcast, I've talked about some of the more technical steps you can take to improve your website. Today, I'm talking about 3 easy things you can do to improve your website - WITHOUT experience in web design or development.
Those Ways Are:
0:46 - 1:08 Find a web designer/developer you can trust.
1:52 - 2:15 Post blogs
4:06 - 4:33 Check your site!
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Earlier this year, several EU counties passed laws tightening regulations against companies such as Google and Facebook. In late March, we saw the passage of The Digital Services Act package, which contains two acts: The Digital Services Act and the Digital Markets Act. You can read the entirety of both acts on the EU site linked below.
Today, We Discuss...
3:34 - 3:59 The goal of the Digital Services Act
7:00 - 7:21 The goal of the Digital Markets Act
Learn More About the Acts: https://digital-strategy.ec.europa.eu/en/policies/digital-services-act-package
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IG Post: Square image or video under 1 minute
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IG Video: Vertical (9x16) or landscape (16x9) video over a minute and less than an hour
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IG Reel: Vertical video under a minute
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Some key updates:
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The Twitter Board has agreed to Elon Musk's $44 Billion bid to buy the company
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Musk has sold 4.4 million Tesla shares valued at $8.5 Billion after Twitter deal
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If this deal goes through, Musk will have 100% ownership of the company
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A couple of weeks ago, I made an episode about Elon Musk reaching 9.2% ownership of the Twitter company. Since then, there has been quite a bit of news and changes on the subject. That's why this week I'm going through the current stats and hard data on Musk, Twitter, and the future of the company.
Today, We Discuss...
2:07 - 2:40 Twitter board moves to block Musk takeover
5:52 - 6:15 What does Musk want with Twitter?
9:54 - 10:19 The reality of the edit button
Twitter's open-source code: https://opensource.twitter.dev/projects/
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In February of this year, Tik Tok announced it would be introducing the option to record or upload 10-minute videos. Many creators now have access to this feature, but are they using it? This week, I discuss the implications this new feature has for the future of the platform, and how we can expect it to affect social media generally through 2022.
Today, We Discuss...
1:24 - 1:42 The 10-minute video announcement
3:06 - 3:37 The future of social media in 2022
3:51 - 4:13 Keeping users on Tik Tok
Photo credits:
D'Amelio sisters - itp.live
Charlie D'Amelio and Addison Rae - BILL BAPTIST/NBAE VIA GETTY
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Elon Musk just purchased a 9.2% stake in Twitter. What does this mean for the future of the social media platform? Already, we've seen the impact of this, with Musk being appointed to the board of directors. He is also pushing to add an edit feature to tweets. This week, I talk about this development, and the impact major individuals can have on social media platforms.
Today, We Discuss...
0:00 - 0:24 Musk becomes largest shareholder of Twitter
4:28 - 4:52 How celebrities influence platforms
6:33 - 6:53 Takeaways from celebrity influences
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It seems like everyone has been talking about Will Smith and Chris Rock's confrontation at this year's Oscars. This week, I wanted to provide some context and takeaways from this. Managing a brand is incredibly important, and curated content is incredibly powerful online.
Today, We Discuss...
0:00 - 0:24 Takeaways from the Oscars
3:19 - 3:49 Adding context to content
5:15 - 5:39 Humanizing your brand
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On March 14, 2022, gif creator Steve Wilhite passed away near his home in Milford, Ohio. Wilhite created the GIF file format in 1987 while he was at CompuServe. This week, I wanted to reflect on the legacy of his work, and go over compatibility of different file formats.
Today, We Discuss...
0:00 - 0:24 The death of Steve Wilhite
4:13 - 4:35 Video formats
6:52 - 7:20 Converting file formats
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How Law Enforcement is Fighting Crypto Crime
In February, rapper Heather R. Morgan, known as Razzlekhan, and her husband were arrested for their alleged involvement in laundering billions of dollars worth of stolen bitcoin. In recent months, law enforcement has been cracking down on crypto crime using the very features that made crypto popular. This week, I go over some common forms of crypto crime, and how the blockchain has been used to prosecute it.
Today, We Discuss...
0:33 - 0:59 The Heather Morgan case
2:28 - 2:57 How law enforcement fights crypto crime
4:55 - 5:25 Common forms of crypto crimes
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If you are noticing your existing content strategies are not working like they used to, you aren't alone. Last year, several social media platforms announced major changes in content focus and the kind of topics served to users. This week, I go through three major platform's changes, and give strategies to adapt your content in 2022.
Today, We Discuss...
Shifting Focus on Instagram
Content Moderation on Tik Tok
Shortform Expansion on YouTube
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These past few months, you have likely heard the term 'Metaverse' thrown around. You may have heard a lot of hype - and criticism - about this futuristic-sounding network. But what IS it, really? This week, I'm cutting through the talk to figure out what exactly it is and does.
Today, You'll Learn:
0:50 - 1:07 What is the metaverse?
1:47 - 2:15 How does it work?
5:03 - 5:23 Where is it going?
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Video is the ultimate form of content, and will consistently perform well across platforms. Make content online! If you take anything away from this week, let it be that. It doesn't have to be perfect, it just has to be.
This week, I'm going over my top 3 tips for businesses wanting to get into or expand content creation. This is something that any brand looking to market online should invest in.
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Last week, the State of Texas filed a complaint against the Meta company, alleging that Facebook "unlawfully captured the biometric identifiers of Texans for a commercial purpose without their informed consent...and that Facebook engaged in false, misleading, and deceptive acts." This, like several other cases we've seen this year, appears to be connected to renewed calls to data handling and privacy reforms for these companies.
Today, We Discuss...
1:23 - 1:48 The CUBI and DTPA
3:23 - 3:50 The future of facial recognition
You can read the full suit here: https://texasattorneygeneral.gov/sites/default/files/images/child-support/State%20of%20Texas%20v.%20Meta%20Platforms%20Inc..pdf
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If you're putting out content, you may ask, "should I make evergreen or timely content?" Both have their pros and cons, with evergreen content being more reusable, and timely content being 'trendier'. Bottom line, a healthy mix of both will keep your feed properly balanced and engaging.
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The past few weeks, we've been talking a lot about the GDPR. But what is it? Today, I'm getting into what it is, and how it affects users - in the EU and out.
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These past two weeks, Meta Platforms Inc. have repeatedly threatened to pull services such as Facebook and Instagram from the European Union over data handling concerns. The platform announced that if it could not continue sending EU user data to the US, it would “likely be unable to offer a number of our most significant products and services, including Facebook and Instagram, in Europe.”
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In the second case in recent weeks around Google and the GDPR (General Data Protection Regulation), a German state court in Munich ruled last week that websites embedding Google Fonts violate the GDPR. Google Fonts is a font embedding service library. There are dozens of suits against Google's data handling, so we can expect more rulings in the months to come.
Today, We Discuss:
0:08 - 0:37 (0:00-0:30)The Munich Court's Ruling
6:00 - 6:20 (4:09 - 4:29)Focus on Content
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In what is expected to be a landmark case, Austria’s data protection authority decided that a local website’s use of Google Analytics breached the bloc's GDPR. This is the first of several EU cases on the matter and marks an uncertain future for the future of the service. This week, host John Lindt talking GDPR and data compliance.
Today, We Discuss:
1:36 - 2:02 Austria's DPA Ruling
5:44 - 6:15 GDPR Compliance
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Last week, superintendent Scott Elder of Albuquerque Public Schools announced earlier this week a cyberattack would lead to the cancellation of classes for around 75,000 students. This kind of attack has been an issue for academic institutions, businesses, and government agencies alike for several years now. This week, I talk about this incident and email safety.
Today, We Discuss...
0:34 - 1:04 Albuquerque School Cyberattack
2:41 - 3:08 Email Safety
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With the recent verdict in the Theranos case, many are asking if this is the beginning of a shift in public perception of speculative technology. The hyper-acceleration of modern advances leads to an ever-growing gap in the general understanding of the world around us. So, how can you protect yourself from the 'Theranos pitfall' and what does this mean for the future of Silicon Valley?
Today, We'll Discuss:
0:00 - 0:22 The Theranos Case
6:41 - 7:05 Caution in adoption
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It's official: legacy services and support for BlackBerry devices have been discontinued. What does that mean for BlackBerry users, and the evolution of tech services? This week on The BB&J Podcast, we're diving into current events from the tech world and transitioning into our normal episode from there. Let us know how you like the change!
Today, We'll Discuss:
0:21 - 0:39 An end to BlackBerry phones
6:27 - 6:48 Keeping current with software
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To kick off 2022, we're taking a look at some of the major trends to look out for. The digital space has seen major upheaval in the last two years, and this year is going to be a big one for digital content. For the first BB&J Podcast of the year, we're giving our expert input on 2021 trends, and where we expect them to go in 2022.
Today, We'll Discuss:
1:18 - 1:37 Shortform video
3:58 - 4:26 Expansion of audio
12:20 - 12:45 The future of crypto
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To wrap up our series on marketing terms - for now - we're going to start at something BB Digital Lab does quite a bit of - Digital Marketing. This approach to marketing incorporates the approaches mentioned before into the digital space; this, in combination with traditional marketing, encompasses the entirety of marketing.
Today, We'll Discuss:
1:18 - 1:37 The origins of digital marketing
2:10 - 2:39 Approaches to digital marketing
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Continuing our series on common marketing terms and principles, this week on The BB&J Podcast we are talking about Video Marketing. Video Marketing can be considered a subset of content marketing. It uses video as the content source.
Video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video.
Today, We'll Discuss:
1:10 - 1:39 What is video marketing?
2:19 - 2:40 The power of video
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Over the past weeks, we've been talking about different approaches to marketing and their applications. This week on the BB&J Podcast, we're discussing content-focused marketing. ALSO - make sure to comment any marketing terms or concepts you'd like defined!
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Today, We'll Discuss:
2:06 - 2:19 Different marketing approaches
2:29 - 2:43 What is content marketing?
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Over the past weeks, we've been talking about different approaches to marketing and their applications. This week on the BB&J Podcast, we're discussing account-based marketing. ALSO - make sure to comment any marketing terms or concepts you'd like defined!
Today, We'll Discuss:
1:18 - 1:37 What is account-based marketing?
2:10 - 2:39 Examples of ABM
6:32 - 7:00 Getting started
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Continuing our series on common marketing terms and principles, this week on The BB&J Podcast we are talking about Outbound Marketing. Inbound and outbound marketing are two common approaches to and understandings of marketing. Tune in this week to learn what approach makes the most sense for you and your business.
Today, We'll Discuss:
0:39 - 1:01 What is outbound marketing?
3:42 - 3:59 How to implement
5:29 - 5:52 Inbound vs outbound
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This week, we're starting a new series about common marketing terms. You may have heard these before, but aren't sure what they really mean, or how to implement them. To kick us off, I'm using this episode of the BB&J Podcast to talk about Inbound Marketing.
Today, We'll Discuss:
1:26 - 1:51 What is inbound marketing?
3:13 - 3:40 How to implement
6:38 - 6:49 Examples of inbound marketing
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Well, it's official: we're in the holiday season. For many, this time of year is an opportunity to spend time with loved ones and reflect on the year. However, for businesses, it's a time when ad costs skyrocket. So, how do you stay in front of your audience during this season? Watch on and see how!
Today, We'll Discuss:
1:46 - 2:14 Why ad costs go up in the winter
5:01 - 5:29 Strategies to reach your audience
9:44 - 10:09 Where to start
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On this podcast, we usually talk about the positive aspects of branding. But what happens when roadblocks come up on our 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐣𝐨𝐮𝐫𝐧𝐞𝐲? The benefits are important, but the 𝘳𝘪𝘴𝘬𝘴 need to be addressed just as much. This week, we're going over common roadblocks you may experience in branding and effective strategies to deal with them.
Today, You'll Learn:
2:51 - 3:21 Establishing a clear voice
5:24 - 5:52 Due diligence with your hashtag research
11:03 - 11:33 Risks of using irrelevant trends
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Platforms change; they always have and always will. If you want to stay competitive online, you need to adapt to these changes. However, it can be challenging to stay on top of things, and effectively prioritize all of these changes and updates. This week on the BB&J Podcast, I talk about staying up to date with platform changes and developing effective strategies to move forward.
Today, You'll Learn:
3:03 - 3:27 Recognizing platform changes that affect you
6:01 - 6:31 Developing a new strategy with your team
10:51 - 11:18 Staying on top of updates
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In past episodes, I've talked about 'social proof' in the context of online branding. But what exactly is it, and how does it lead to more business for you and your company? This week on the podcast, I get into social proof, and effective strategies to implement it.
Today, You'll Learn:
1:50 - 2:18 What Social Proof is
5:13 - 5:35 How to build it online
11:07 - 11:32 How to leverage your social proof
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If you're an expert in your field, you may hit a point where you ask yourself, "𝘢𝘮 𝘐 𝘨𝘪𝘷𝘪𝘯𝘨 𝘢𝘸𝘢𝘺 𝘵𝘰𝘰 𝘮𝘶𝘤𝘩?" The education and insight you provide online 𝙣𝙚𝙚𝙙𝙨 to work for you. This week, we're getting into the nuance of what kind of information you should be presenting online from your industry, and the best ways to express it.
Today, You'll Learn:
6:04 - 6:33 Your secret sauce
8:11 - 8:26 Showing the why instead of the how
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When building or creating a brand online, there are many things you can do that will make the growth more 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙡𝙚 and 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚. One of those things is: engaging with your audience! Commenting, asking for feedback - there are many ways you can go about this. This week, we're getting into some of the best ways you can 𝐞𝐧𝐠𝐚𝐠𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐨𝐧𝐥𝐢𝐧𝐞.
Today, You'll Learn:
2:21 - 2:45 Geofocused content
3:34 - 3:58 Targeting age demographics
4:51 - 5:14 Commenting on your posts
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Last week, we talked about branding and how to build a 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤, 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦 voice. However, establishing a brand isn't just about growth and engagement. This week, we're getting into how branding can go 𝙬𝙧𝙤𝙣𝙜, and steps you can take to prevent it.
Today, You'll Learn:
2:36 - 3:05 Mindfulness on social media
3:55 - 4:23 The context of hashtags
9:23 - 9:50 Working with limited hashtags
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A major part of marketing is branding; establishing a clear brand voice that showcases your organization is a powerful tool. Since the advent of corporate accounts on Twitter, many major brands have worked to give their brand a distinct, humanizing voice. If you have a brand you're looking to cultivate or grow, consider adding some personality!
Today, You'll Learn:
3:25 - 3:52 Building a brand
8:32 - 9:02 Scaling your voice
12:44 - 13:14 What makes you...you!
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Last week, we addressed joining a new platform. If you made the decision to follow through with this, you may be asking, "what's next?" Growing a new account reliably takes work, but when done effectively, it can build a solid audience for your business. This week, we're getting into starting off on a new platform 𝙩𝙝𝙚 𝙧𝙞𝙜𝙝𝙩 𝙬𝙖𝙮.
Today, You'll Learn:
1:39 - 2:02 Getting a feel for the new platform
2:48 - 3:15 Following popular creators
6:56 - 7:25 Using the platform to grow your brand
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Something I've been hearing a lot lately are questions like, "should I get on this social media platform?" Regardless of what platform it is, this is a great opportunity to build a new audience - or create a new audience - online. If you're considering expanding onto another social media platform, make sure you're doing so in a way that will 𝙢𝙞𝙣𝙞𝙢𝙞𝙯𝙚 the extra work you put, and 𝙢𝙖𝙯𝙞𝙢𝙞𝙯𝙚 the results you get out of it.
Today, You'll Learn:
8:41 - 9:05 Finding the right platform
8:41 - 9:05 Adapting your content
8:41 - 9:05 Growing your audience
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Getting the most out of your website: it's something we all want for ourselves and our brands. However, time and resources are limited, and we can't all personally build precisely what we're looking for on our own. Enter the plugin: software that adds functionality to your site and making your job easier. This week, we're getting into why and when to use plugins.
Today You'll Learn:
3:40 - 4:07 Why are plugins useful?
6:29 - 6:57 Finding the right plugins
8:41 - 9:05 Formatting best practices
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New campaigns are a great way to do anything from launching a new product to engaging with a new audience. Taking time and consideration in it is critical for any campaign's success. If you're considering launching a new campaign, make sure you are taking the time to start it at the best date.
Today You'll Learn:
1:16 - 1:40 What is a campaign?
4:21 - 4:51 Learning when to break the rules
8:33 - 8:52 Starting a campaign at the beginning of a quarter
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In this podcast, I regularly talk about the benefits and applications of web design. However, what happens when the process goes wrong? Seemingly endless email chains, revision requests, only to produce a mediocre product. This week, I explore why web design can go wrong, and what the designer AND client need to do to prevent this.
Today You'll Learn:
3:23 - 3:52 Roadblocks in web design
5:16 - 5:46 Establishing concrete goals
9:24 - 9:51 Staying on track with projects
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When we think of 'accessibility' in websites, we typically think of the front-end user experience. However, not all users are the same, and it's important to be mindful of the needs of others to get the most out of their browsing experience. This week, I cover accessibility in web design and discuss steps you can take to make your website accessible for everyone.
Today, You'll Learn:
1:50 - 2:14 Accessibility on the web
4:10 - 4:36 Best formatting practices
9:58 - 10:27 Keeping pages screen reader-friendly
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Captions are something we often take for granted on most videos. The subtitles aren't always perfect, but they get the point across, and many prefer videos with the captions on. If leveraged effectively, captioning your videos can make a difference in the engagement you're getting on your videos.
Today, You'll Learn:
1:42 - 2:05 How captions affect engagement
5:25 - 5:51 Softwares for captioning
15:44 - 16:14 Best practices when formatting
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How do you improve your presence on Google? How do you stand out from the competition in a way that is easy and scalable? Getting the most out of your content means making sure it reaches as many people as possible. By creating and optimizing your Google My Business Account, you can guarantee your business will make an impact on Google.
Today, You'll Learn:
2:39 - 3:08 What is Google My Business?
7:30 - 7:59 What kind of content works for Google My Business?
10:53 - 11:23 How to get started
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To wrap up our series on metadata, we're covering authorship in metadata. Images, blogs, even web pages have author attributes; this not only provides attribution of the content but the invaluable context for SEO optimization. Tune in to learn about what this metadata is, and how to get the most out of it. You can also check out previous episodes to learn more about metadata.
Today, You'll Learn:
0:53 - 1:17 Why author tag is important
2:48 - 3:18 Attributing author to a blog
8:36 - 9:03 Giving proper credit to photos and images
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Continuing our series on metadata, this week we're covering creation date and modification date. When a piece of media is created is as important as where, and understanding how this data works is critical to optimizing your media. Whether it's an article, image, video, or anything in between, you need to be mindful of the creation date!
Today, You'll Learn:
2:13 - 2:40 What is date created?
5:01 - 5:27 How does creation date affect SEO?
10:31 - 10:57 How does date modified affect SEO?
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Last week, we covered general metadata. One important part of metadata is the location the media is associated with. Understanding how geotagging works, and how you can use it, is an important part of optimizing your content. This week, I parse through the jargon and cover the ins and outs of geotagging.
Today, You'll Learn:
2:12 - 2:40 What is geotagging?
5:09 - 5:34 How is geotagging used?
11:16 - 11:43 How does location affect SEO?
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Meta- refers to something comprehensive or transcending. In the modern world, you'll usually hear it in the context of 'metadata' - data about data. But what does this have to do with marketing? The metadata for media is used by platforms and search engines for context of content. Watch this week's episode to learn how you can get the most out of your metadata.
Today, You'll Learn:
2:30 - 3:00 What is metadata?
6:30 - 7:00 How is metadata used?
12:45 - 13:15 How can you change the metadata?
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What's the best time of day to post a video? Or send out a newsletter? These questions don't always have an easy answer, but answering them is critical for reaching your audience. In this episode of the BB&J Podcast, I provide strategies to find the best time of day to put out your content.
Today, You'll Learn:
3:03 - 3:30 How music can improve your content
11:54 - 12:20 Using music on Youtube
14:23 - 14:48 Using music on other platforms
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marketing #bbdigitallab #podcasting #digitalmarketing #advertising
If you've been planning a new campaign, you may be hesitant about choosing a launch date. Figuring out when to start can take some work, but launching a campaign at the right time can make a world of difference.
Today, You'll Learn:
2:40 - 3:00 Why timing matters
6:15 - 6:35 Starting in the new quarter
10:46 - 11:15 Adjusting for your audience
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You may use emojis🔣 with friends and family📱📱, but have you considered using them for your business? Emojis can be very 💪powerful💪 if used properly, providing context and consistency in content normally difficult to build🛠 and maintain. So next time your 👨💻posting online👨💻, consider throwing in an emoji😀!
Today, You'll Learn:
2:43 - 3:09 Using emojis to provide context
5:22 - 5:37 Using emojis to build consistency
10:05 - 10:33 Creating engaging content with emojis
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If you've done traditional marketing before, you probably know about marketing in a specific area. However, you may be wondering how you go about that on social media. Not only can you target people in a specific area, but you can also do it much more reliably in a trackable fashion. Watch on to learn how!
Today You'll Learn:
- 1:00 - 1:30 Traditional vs digital geographic marketing
- 3:54 - 4:24 Targeting on Facebook
- 8:59 - 9:29 Targeting with hashtags
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People often use this time of year to do some cleaning and refreshing of their surroundings. If you have a website, it might be time to do the same for it. This week, I talk about some of the reasons to update your website.
Today, You'll Learn:
- 3:35 - 3:52 Regular maintenance
- 5:29 - 5:46 Updating information
- 9:40 - 10:01 Starting a new campaign
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Last week, one of the ways I included for staying out of the spam folder was by modifying your CNAME file. So, what actually is that? Understanding what this file is, and how it affects your website is critical for domain authentication and more. This week, I give an introduction to what the CNAME file is and what you can do with it.
Today You'll Learn:
- 2:37 - 3:01 What is the CNAME file?
- 9:31 - 9:54 Where can you find the CNAME?
- 12:49 - 13:13 How does domain authentication work?
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It's happened to the best of us. You're trying to send out emails to your audience, but they keep going to the dreaded Spam Folder. It can feel like no matter what you try, your emails still get marked as spam. To kick off SEASON 3 of the BB&J Podcast, I go over some steps you can take to get yourself back into the inbox and engaging with your audience.
Today You'll Learn:
- 3:38 - 4:06 Reducing white space
- 7:17 - 7:47 Focusing your audience
- 11:06 - 11:32 Verifying your email sender
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Instagram and Facebook: it's platforms most of us spend plenty of time on. If you own a business, some of that time should be spent creating and posting content as your business. Posting consistently and tactically will make a huge difference for growth.
Follow along here: http://bit.ly/BBIG2021
Today You'll Learn:
- 11:50 - 12:05 The power of referrals
- 18:02 - 18:30 Educating your audience with content
- 45:42 - 45:55 New audience leads to new business
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How do you build brand awareness? What can you do to leverage the assets you already have and use to promote you and your brands? Answering these questions are vital for the growth of your business, especially if you're launching a new product.
Today You'll Learn:
- 1:33 - 1:45 What is brand awareness?
- 4:44 - 4:57 The value of time in brand awareness
- 11:58 - 12:11 The most important platforms to get on
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Online blogging has been a vital part of the internet from the start, and is still invaluable to this day. If you're wanting to start a new blog, or are looking to grow an existing blog, listen on. I cover effective strategies to take your blog to the next level.
Today, You'll Learn:
- 3:05 - 3:16 Keeping subjects current
- 4:21 - 4:39 Developing a blog series
- 12:14 - 12:27 Content distribution strategy
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How do you cultivate your audience? You may think it's just posting regularly, but there's actually ways to do it in a targeted in strategic way. If you don't want to leave growth to guesswork, listen on.
Today, You'll Learn:
- 3:03 - 3:17 A review of the first quarter
- 4:30 - 1:25 The asset that will consistently drive your ad costs down
- 6:06 - 6:21 The value of video
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Online blogging has been a vital part of the internet from the start, and is still invaluable to this day. If you're wanting to start a new blog, or are looking to grow an existing blog, listen on. I talk about the state of blogs and blogging, and what steps you can take to grow your audience.
Today, You'll Learn:
- 3:05 - 3:16 How online blogging has evolved
- 4:21 - 4:39 Modern blogging platforms
- 12:14 - 12:27 How to get started
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Spam comments - they're back and better than ever (depending on how you see it). Scammers and spammers are always finding new and sneakier ways of targeting us, and we need to stay safe and up to date. On this episode, I share several problems - and solutions - new to the world of spam.
Today You'll Learn:
- 1:18 - 1:40 How scammers adapt to security
- 3:36 - 3:51 The evolution of spam
- 7:09 - 7:22 Blacklisting comments
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What's the best website for you? How do you know what options are available to you? I'll be answering these questions and more on this episode.
Today You'll Learn:
- 1:59 - 2:19 Finding balance in your website's accessibility.
- 6:02 - 6:27 The best website platform for usability
- 10:04 - 10:21 The value of industry-standard site builders.
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Web design - it's incredibly powerful for driving traffic and building your brand. A well designed website will perform better on search engines, and help you better reach your audience. Many people find businesses through Google searches, so make sure you end up on top.
Today You'll Learn:
- 5:31 - 5:49 Improving your website speed
- 8:30 - 8:47 Optimizing images for SEO
- 13:43 - 13:57 The power of backlinks
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If you're trying to grow your audience, or are about to start, you may have seen resources saying the only way is through boosted posts and ad spend. Not only can you grow your audience organically, but it's a vital part of any growth campaign, paid or otherwise.
Today You'll Learn:
- 1:24 - 1:45 What it takes to grow your audience without spending ads
- 3:31 - 3:58 Keeping content consistent for platform algorithms
- 10:41 - 11:07 Getting on new trends
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If you've been growing your audience, you may be at the point where you want your following to turn into more business.
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How can you turn one video into a month's worth of content? All it takes is some know-how and the tools to break it apart. Video is the ultimate form of content - it can be turned into text, clips, and images. It's time to start using it as such. This week on The BB&J Podcast, I cover the different forms of content a 15-20 minute video can be turned into, and provide guidance to make videos with distribution in mind.
Today You'll Learn:
- 1:59 - 2:12 Structuring your video for distribution
- 4:59 - 5:25 Turning video into text content
- 9:44 - 10:09 Developing images and infographics from video
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Okay, so memes are important. But how do you use them? It's more than finding the right trend, especially if you want to scale your process. Today on The BB&J Podcast, I continue my meme series by providing insight into developing meme content that is up to date and highly engaging.
Today You'll Learn:
- 2:53 - 3:16 Strategies to keep your posts up to date
- 8:00 - 8:27 Developing and utilizing meme templates
- 10:49 - 11:14 Hiring content creators
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Memes have an enormous impact on our lives - often more than we realize. This unique form of communication has real-life importance, especially for businesses. This week on The BB&J Podcast, the topic is memes. To start, I'm covering why memes are important for your content repertoire.
Today You'll Learn:
- 0:30 - 0:47 Putting in the work to develop good content
- 3:39 - 3:54 Memes to engage your audience naturally
- 8:12 - 8:30 Don't leave engagement on the table
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Consistency is important. When it comes to posting, regular, consistent content, establishing and following your schedule will boost algorithm favoritism and audience engagement. This week, I discuss why consistent content is important, and offer guidance to approaching it.
Today You'll Learn:
- 1:49 - 2:11 Consistent Posting Schedules
- 3:34 - 4:27 How consistency affects engagement
- 10:04 - 10:43 Consistent subject matters
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Like it or not, networking events are coming back. Make sure you don't come in blind - or leave without making any connections. On this episode, I provide tips on effective preparation, execution, and follow up of networking events.
Today You'll Learn:
- 1:40 - 1:57 Connecting ahead of time
- 3:50 - 4:16 Engaging during the events
- 5:57 - 6:12 Following up after the event
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Networking events were turned upside down last year. So, what does this mean for the future of networking? How will virtual events be incorporated into networking in general, and what does the landscape of 2021 look like? On this episode of The BB&J Podcast, I take a look at how virtual events in 2020 did - and didn't - work, and predict how networking will continue to evolve.
Today You'll Learn:
- 3:36 - 3:50 Networking events in 2020
- 9:57 - 10:38 What in-person events will survive
- 13:35 - 14:08 The future of virtual networking
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So you researched your audience. What's next? This week on The BB&J Podcast, I go over the most important information you can gain from your audience, and how to turn that into highly engaging copy and content.
Today You'll Learn:
- 2:51 - 3:17 Useful audience data
- 6:47 - 7:06 Developing copy
- 8:00 - 8:23 Developing video content
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Time management is vital for any position, but especially for business owners. Prioritizing and knowing where your resources are best utilized is key to success as a professional. This week, I provide some advice to maximize your time.
Today You'll Learn:
- 2:27 - 2:52 Breaking down your tasks
- 4:32 - 4:50 Focusing on high value work
- 6:47 - 7:05 Utilizing your unique skillset
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Addressing your audience is critical for reaching with, engaging, and ultimately working with them. It's not as simple as keyword research or focus groups, but reaching your audience effectively is incredibly powerful.
Today You'll Learn:
- 1:37 - 2:14 Conversing with your audience
- 6:48 - 7:09 Reading about your audience
- 9:20 - 9:51 Learning about your audience
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Websites can be an incredible way to expand your online presence. However, they can also be a risk, not only for your business, but also your brand. This week, I go over three things that you can and should be doing to protect your website.
Today You'll Learn:
- 1:22 - 1:5 Security and trust management
- 2:53 - 3:25 Password safety
- 8:36 - 9:08 Keeping applications and plugins updated
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Social media isn't just for connecting with others. Many platforms present excellent opportunities to showcase your expertise as a professional. This week, I give advice and guidance on using online platforms to show off what makes you special!
- 2:32 - 2:46 Why it matters
- 8:57 - 9:30 Best platforms to post on
- 11:58 - 12:29 What content to post
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2020 is almost over, and many are trying to cram in some last minute improvements and changes before the year's over. This December, I present 3 challenges to improve your website in less than a month.
- 1:36 - 2:12 Get rid of spam comments
- 8:03 - 8:22 Check for dead links
- 12:43 - 13:06 List your site on social media
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Is marketing ancient history? Modern marketing came about in the 40's - 50's, but marketing itself has existed for thousands of years. This week, I combine marketing with history to gain insight from some time-tested marketing techniques.
Today You'll Learn:
- 0:59 - 1:45 Marketing Practice vs Marketing Thought
- 3:11 - 3:45 Logos and Quality Control
- 12:36 - 13:03 What can be learned from history
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Facebook ads get expensive during the holidays, but they're extremely valuable - especially when used right. This week, host Brigitte Bentulan goes over some of the best Facebook campaigns to run this December.
Today You'll Learn Why:
- 2:49 - 3:16 Traffic campaigns
- 4:33 - 4:58 Video views
- 5:53 - 6:25 Likes campaigns
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Video is more than just video. Video is the foundation for clips, quotes, articles, and more. This week of the BB&J Podcast, host Brigitte Bentulan discusses video content and its power in social media.
Today You'll Learn Why:
- 2:14 - 2:44 Video appeals to sensory input
- 5:57 - 6:36 Video is cost effective
- 8:22 - 9:01 The amount of content provided
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A follow up to last week's web safety video, this special BB&J Podcast episode involves specific resources to check if sites are safe. I go over some sites I use to check site analytics, and explain what the numbers mean in terms of safety.
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Most of us have encountered some form of spam comments. Many are easy to avoid, but hackers are constantly adapting and developing more believable and realistic comments. Continuing this web safety series, I go over common issues associated with spam comments and what to do to protect yourself.
Today You'll Learn:
- 1:13 - 1:37 What are spam comments?
- 4:54 - 4:24 Using IP addresses to block spam
- 7:18 - 7:54 How hackers mass-produce comments
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How can you stay safe online? What risks do you face while browsing? I answer these questions and more in this special podcast episode about web safety. Make sure you have the tools to secure you and your data.
Today You'll Learn:
- 1:30 - 2:17 Risks while browsing
- 6:54 - 7:31 Http vs https
- 8:52 - 9:36 Checking spam score
- 12:41 - 13:09 Using browser extensions
- 20:26 - 21:12 Password safety
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With the amount of web helpers, plugins, and ever changing algorithms, many are asking: why does web optimization matter? I do my best to answer this question, and provide tools for getting started with web optimization.
Today, you will learn:
- 1:14 What is web optimization
- 2:59 How does it improve your site
- 4:40 Applications in digital marketing
- 8:46 Landing pages
- 13:20 How web optimization increases profit
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What can a small business do with a limited marketing budget for their email systems? Mass emails often get market as spam, so getting in front of your audience takes more than a google account. Brigitte provides a solution: Customer Relationship Managment systems, or CRMs.
Today, you will learn:
- 1:49 - 2:11 What is a CRM?
- 2:12 - 2:54 What can CRMs do?
- 3:58 - 4:23 Keeping customers centralized
- 6:51 - 7:27 Marketing without increasing ad spend
- 9:05 - 9:46 Nurturing relationships to increase sales
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A Linkedin profile is vital for your online presence as a professional. Having account is one thing, but are you getting the most out of it? Stand out with these tips and advice for building your Linkedin profile.
ALSO: Look out Thursday for a BRAND NEW series featuring BB Digital Lab Marketing Director Brigitte Bentulan!
Today, you will learn:
- 3:01 Testing page load speed
- 8:01 Optimizing images
- 16:53 SEO plugins
- 24:35 Hire a copy writer
- 28:19 Connect a CRM
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What is a lead magnet? How do companies leverage them? Marketing Director of BB Digital Lab Brigitte Bentulan uses a very spooky episode of the BB&J Podcast to look for lead magnets on several sites, detailing how they work and why they're effective.
This is the first episode of the BB&J Podcast's Digital Marketing Series. New episodes come out every Thursday.
Today, Brigitte spots lead magnets on:
- 1:50 Spirit Halloween
- 4:21 HBO Max
- 5:24 Pinterest
- 8:04 Duck Tape
- 9:27 Peacock
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A Linkedin profile is vital for your online presence as a professional. Having account is one thing, but are you getting the most out of it? Stand out with these tips and advice for building your Linkedin profile.
ALSO: Look out Thursday for a BRAND NEW series featuring BB Digital Lab Marketing Director Brigitte Bentulan!
Today, you will learn:
- 3:01 Getting started
- 8:01 Filling out your profile
- 16:53 Making professional connections
- 24:35 Engaging with branded content
- 28:19 Posting branded content
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What's https, and why is it important for your site? What even is http, and what does it 'do' for sites? This week, I break down the differences between http and https, including how they affect the security of the site and improve SEO across the board. Additionally, I provide a guide to getting the https certification process started, including where you get it from and what you'll need to present.
Today, you will learn:
- 0:44 Understanding http vs https
- 6:35 How https affects site authority and page rank
- 11:40 How https keeps user and site owner data secure
- 14:45 Where to get certification
- 16:21 What you’ll need
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What kind of content should you be putting out on social media? Developing and distributing consistent, branded content is vital for your online image. I outline the importance of branded content, and steps to take to start yours.
Today, you will learn:
- Cleaning up your existing profiles
- What platforms you should be active on and why
- What kind of content you should be putting out
- Documenting successes and journey
- Getting started
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Is web design dead? It's a question many are asking. I explore where this comes from, and explain why web design isn't going away anytime soon.
Today, you will learn:
- Reasons why people are skeptical of web design/current issues
- Why web design is important for brand image
- Why web design is important for automation/pipeline
- How to utlize web design effectively
- The future of the industry
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Even before social distancing and quarantine, reaching potential clients and employers was challenging. Now, traditional networking is harder than ever. This episode, I explore 5 ways to stay connected with clients and employers.
Today, you will learn:
-
- Social media posting: 80/20 personal/professional
-
- How to use a website/portfolio
-
- Leveraging Linkedin connections
-
- Community activity
-
- Prospecting platforms
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To kick off season 2 of the BB&J Podcast, I bring the video editor for BB Digital Lab Alex Todd to talk about our experience in college and finding work after graduation. Choosing your path and sticking to it can be tough, but Alex offers advice for starting your dream career.
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This week, I have another guest on: Deepa Deshmukh - founder of the Lisle IL-based Dupage Dietitians and one of Today's Dietitians awarded TOP10 dietitian professionals. We talk about her journey as a dietitian and business owner, as well as her recommendations for those looking to start their own business.
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It isn't enough to know you're value; you have to be willing to charge it. This week, I return to Flipboard and discuss an article about when you should - and shouldn't - provide discounts.
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This week, we return to Flipboard to find the latest and greatest from the world of Web Design. This week, I explore and discuss the state of the web design industry.
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This week, we dive into Flipboard to find the latest and greatest from the world of Digital Marketing. This week, I dive into the world of copywriting course. Copy writing is important, as is investing your money wisely. More money doesn't necessarily mean more results.
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This week, we dive into Flipboard to find the latest and greatest from the world of Web Design. This week, I explore dark mode and browser preferences.
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This week, we cover developing and distributing content, accompanied with live demonstrations!
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Getting back to basics, this week we're covering some options for ecommerce sites and methods to enhance your site.
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Cart abandonment can be a major hassle in ecommerce. Are you doing what you need to overcome visitor's objections? Listen to find out.
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This week, we have a special guest: Brigitte Bentulan, Marketing Director for BB Digital Lab and the 'BB' of the BB&J Podcast, to talk about her experience with marketing, some history about the company, and traditional vs digital marketing.
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John talks about the difference between web designers and web developers, including the roles of both positions and pay grade.
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I speak with John D. Lindt, a researcher in the department of Psychology at SIUC about the lessons he's learned in sales, cycling, and socializing.
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This episode, John takes a deep dive into SEO: Search Engine Optimization. He covers SEO basics, how to boost your page ranking, and finding your audience.
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For our pilot episode, John talks about website basics:
Why you should have a website,
Why you should have a good website,
Why you should have an up to date website.
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