The Martechno Beat: Decoding Martech!: Recent Episodes
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In this podcast episode, we delved into the significant potential of data analytics and its role in enhancing business strategies, particularly in the realm of marketing. Our guest, Ms. Peace Obinani, Product Marketing Manager at Piggyvest, joined us for an insightful conversation where we explored the following key points:
- Understanding Data's Significance
- Navigating Data Types - Policy and Security
- Harnessing Data for Marketing Excellence
- The Fusion of AI and Data-Driven Marketing
- Tracing Customer Journey from Acquisition to Loyalty
- Tools for Data-Centric Customer Engagement
In this episode of the Martech Series Podcast, host Clyde Pascual welcomes Diep Bui, CEO and Co-founder of eJoy English Vietnam. Diep shares her inspiring journey and discusses the strategies her company employs to keep users engaged and address the rising challenges of new customer acquisition.
Diep emphasizes the importance of automation and personalization for customer engagement. With customers worldwide, eJoy Learning Vietnam aims to provide service and support 24/7 through automation, using chatbots or AI to answer user queries. Additionally, personalization plays a crucial role as customers expect relevant content tailored to their needs. eJoy Learning Vietnam plans to enhance product personalization to ensure users receive content aligned with their interests and goals.
Here’s a brief breakdown of what’s covered in this episode:
- Brief about eJoy English Vietnam
- User Engagement and Retention Strategies
- AI as an Opportunity and Threat
- Addressing the Rising Customer Acquisition Cost
- Predictions for Customer Engagement in 2023
In this session of The Martechno Beat Podcast, we are joined by Vrinda Aggarwal - Lead, Customer Lifecycle Management at Join Ventures to talk about how AI/ML in Marketing is evolving and benefiting the new age marketers.
We also discuss various things marketers need to keep in mind when trying to utilize the power of AI ML to boost customer engagement and conversion.
IGP is an online retailer of personalised, floral, gourmet and handmade gifting products. The company is headquartered in Mumbai, India and has offices in India, Singapore and the United States. IGP is owned and operated by Join Ventures.
Here’s a brief breakdown of what is covered in this episode:
- An introduction about IGP.com
- Why has AI/ML become the buzzword now?
- The top use cases to drive business leveraging AI/ML tech
- AI/ML versus rule based engines- pros & cons
- Getting the organization AI/ML ready
Digital first businesses have experienced massive tailwinds. Consumers were forced to spend on mobile and digital channels , which led to unprecedented growth for most digital companies that took advantage of the situation.
To get a deeper understanding of how to ace marketing with a digital-first mindset, we caught up with MR Kunle Ajani, Omnichannel Marketing Manager at Konga.
Founded in 2012, Konga.com is a e-commerce company that offers a third-party online marketplace, as well as first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children's items, computers & accessories, phones and tablets, health care and personal care products.
In this session, Kunle Ajani shared compelling insights on:
- The meaning and strategy behind a digital-first mindset
- Importance of developing a digital marketing strategy
- How to ace your marketing with a digital-first mindset
- The skills and tools the marketer needs
- How to apply the tools to your business today
In this session of The Martechno Beat Podcast, we are joined by Irene Aguh, Founder and CEO, Rêvie and Global Head of Marketing, Fuzu.
Fuzu Limited is a Kenyan-Finnish company that launched the Fuzu employment platform in 2015.
Fuzu is an online career and recruitment platform. It provides job seekers an access to career advice, online learning and jobs. It provides employers with a set of tools to identify best matching candidates via search and recruitment solutions and automated CV analysis.
Here’s a brief breakdown of what’s covered in this episode:
- What role does user experience have to play within marketing?
- Common pain points companies face when it comes to brand building
- How do you build a memorable user experience?
- Common trends and how to implement them in the business
In this session of The Martechno Beat podcast, we got into an exciting and insightful discussion on the “Relevance of Data in the Fintech space” with Mr. Oluwatayo Alofun, Digital at Interswitch Group.
Interswitch is an Africa-focused integrated digital payments and commerce company. It facilitates the electronic circulation of money as well as the exchange of value between individuals and organizations on a timely and consistent basis.
Here’s a brief breakdown of what is covered in this episode:
- How big data helps fintech organizations create a digital log
- The difference between operating with the knowledge of data and without the knowledge of data
- How data and forecasting can also help fintech organizations to recommend the correct services/products based on their customers' individual spending behavior
- How has data made a difference in your marketing campaign activity
- Final words for those marketers not utilizing data
In this session of The Martechno Beat Podcast, we are joined by JT Solis – CEO, Teril Siy – Head of Product, and Josef Amarra - CTO to talk about their experience managing the Philippines’ newest online grocer. We also cover the community that Mayani has built during the pandemic and discuss best practices for organizations that are getting started within the industry.
Here’s a brief breakdown of what is covered in this episode:
- A short description of Mayani PH
- How they thrived during the pandemic
- What helped the company stay focused on achieving their goals
- What data they leverage in order to reach their goals.
- Their responsibilities to their customers and to the farmers.
- Best practices for organizations that are getting started within the industry
Mayani PH is an impact-driven agri-commerce platform that connects over 72,000 smallholder farmers to 16,000+ B2C customers and a solid B2B portfolio including the likes of Shell, Robinsons, WalterMart, UCC Group, Healthy Options, Tsaa Laya, Cara Mia, Amici, among others (www.mayani.ph)
In this session of The Martechno Beat Podcast, we chatted with Sourabh Gupta, VP Product Management, about his experience with PLG in today’s Fintech market. We also cover various other aspects that enable the growth of teams and extract the product’s best value.
Sourabh is a product leader with 14 years of experience, spread across product management. He has built products to solve user problems and management consulting, where he has helped solve business problems.
Here’s a brief breakdown of what this episode covers:
• A short description of Flip.id
• Factors that drive Sourabh at Flip
• Experience in instilling a PLG culture within the organization
• Importance of no-code in today’s product world
• Striking the right balance between growth and product teams
• Core value Propositions for Flip.id
In this session of The Martechno Beat podcast, we chat with Sanjeev Nichani, Head - CRM and Loyalty at Apparel group, about his experience managing the world’s largest loyalty program. We also cover the loyalty program offered by the Apparel group and discuss best practices for organizations that are getting started with customer loyalty.
Sanjeev Nichani is a seasoned CRM and loyalty marketing professional with over 15 years of experience across retail and loyalty marketing. He has worked with various brands such as State Bank of India, Raymond Limited, and ZEE5, among others.
Here’s a brief breakdown of what this episode covers:
• Apparel Group - a brief introduction
• Metrics that Sanjeev wakes up to
• Experience managing the world’s largest loyalty program
• What's in store for Apparel group customers for 2022
• Striking the right balance of personalization for customer delight
• Best practices for organizations that are getting started with Customer Loyalty
• Thoughts on Metaverse and ‘Phygital’ Experience
In this episode of The Martechno Beat podcast, we get into an exciting and insightful discussion on the transformation of the eCommerce landscape in the post-pandemic era with Mr. Claudiu Berechet.
Claudiu has previously led Vivre's endeavor to improve its marketplace platform by analyzing and improving all customer touch-points. He has rich experience in customer engagement, loyalty programs, CDXP, UX/UI, RFM modeling, and everything around customer centricity in the eComm world.
In this session, we discuss:
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How eCcomm has survived and grown through the pandemic era as more customers prefer to buy online
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How eComm companies in the EU have started to explore and adopt SaaS-based cloud solutions as they understand their potential
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How email as a channel still remains one of the most profitable and cost-effective channels despite many new channels introduced
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How the eComm market is heavily investing in ML and RFM modeling powered by CDPX tools
In this session of The Martechno Beat Podcast, we cover the services and features offered by TopKarir Indonesia and how they are building a community of young professionals and small businesses who need guidance to get going in their respective journeys.
We are joined by Diana Tanu, CMO at TopKarir to discuss the latest trends in the job market and how young professionals can leverage the same to get ahead in their careers. We also cover the best practices to create a digital experience for our users using marketing automation and engagement platforms. And lastly, how digital is going to shape the future of jobs and how companies and job seekers need to be adept at this change.
Here’s a brief breakdown of all that was covered in this episode:
- A short description of TopKarir Indonesia.
- Changes in the job industry post the pandemic. Are there any key trends?
- What is TopKarir doing to provide the best digital experience for its users?
- How is TopKarir leveraging the Martech channels for communication?
- Are there any new features that TopKarir has planned for its users?
- Thoughts for our listeners on creating the best digital experience?
In this episode of The Martechno Beat Podcast, we have the pleasure to sit down with a fascinating guest and the Chief Marketing Officer of Daraz Bangladesh (a wholly-owned subsidiary of Alibaba Group) - Md. Tajdin Hassan.
Joined by our hosts Prashant Pramhans – VP Growth, and Mayank Tomar – AVP Product Sales from Netcore Cloud, they delved into the rise of Daraz from a small online fashion retailer to the largest eCommerce player in Bangladesh.
Tajdin opens up about the journey of Daraz and how it got to where they are today. He breaks down strategies adopted by the Alibaba-owned brand and how it aligned to the emerging market trends to better penetrate the market and create a significant presence.
He shares learnings and experiences along the way and talks about what worked for the brand to create engagement among its users and customers for higher conversions.
Here’s a sneak peek into what we discussed in this episode:
- Daraz adopted the famous one-day “11.11 Sales” for the 4th time. What was its impact on overall business and revenue?
- Daraz’s strategy to align with emerging countries where internet penetration is still rising to enhance and grow its presence
- Learnings along the way that made Daraz the No. 1 Shopping App in Bangladesh
- Strategies adopted by Daraz to create a habit-loop inside the app for repeated transactions
- Daraz’s strategy to provide an omnichannel experience to the same user coming on Desktop, M-site & App
- What are the best performing channels to engage and why?
- Major transformations at Daraz after being acquired by Alibaba
- Top Martech Trends for 2022
In this episode of The Martechno Beat Podcast, we cover the growth story of Pizza Hut.
We caught up with Premnath Unnikrishnan, who heads Digital, eCommerce, and Retention at Pizza Hut Malaysia to discuss the changing trends in consumer behavior pre & post covid era, and how marketing has evolved.
Prem has a rich digital experience covering eCommerce, tech, strategic digital planning, and account management with a proven track record of building brands digitally and executing successful marketing campaigns. He used his experience of 14 years to drive Pizza Hut Malaysia’s online and overall business growth through relevant and end-to-end customer acquisition, customer experience, and lifecycle management; enabled through digital platforms and an analytics-driven approach.
We also discussed the best practices to adapt within the transformation, and how brands can create robust digital experiences for the customers buying online using personalization, voice search, virtual reality, and a lot more. He also shared how omnichannel marketing automation and customer data platforms (CDP) are helping Pizza Hut Malaysia arrest customer churn.
In this session, Prem shared compelling insights on:
- The growth genesis of Pizza Hut Malaysia
- How has eCommerce transformed marketing and the future of eCommerce
- How should fast-food brands embrace eCommerce to create and win customers-for-life
We're in the midst of a significant transition in how people use and buy software products. For a very long time, sales and marketing have been on opposite sides of the table. While Sales focuses on getting as much revenue as possible, Marketing focuses on acquiring as many users as possible and then retaining them. This separation between sales and marketing is one of the reasons why growth hacking has come into existence.
The approach followed by new-age companies is by focusing on product-led growth. User acquisition, expansion, conversion, engagement, and retention are all largely driven by the product itself under product-led growth (PLG). While SaaS companies have been successful with PLG, the reality is that the majority of companies have not adopted a PLG approach, and we believe it's a missed opportunity.
To get a deep understanding of how to leverage product-led growth to grow business exponentially, we caught up with Srikrishnan Ganeshan, Co-founder at Rocketlane, and Bruno Grill Coelho, Head of Customer Experience at alt.bank
Srikrishnan and Bruno shared compelling insights on:
- Examples of brands that have leveraged PLG to grow exponentially
- Is the era of sales lead and marketing lead growth over? Will product experience be the sole growth lever or can these three co-exist
- What does PLG mean in a B2B SaaS/App setup
- Significant KPIs to measure the success of PLG
- What are some of the latest trends when it comes to PLG
- Challenges faced in creating products and services to be used by customers globally
- Role of different generations in creating new demands in the global market
Tune in to understand how product-led growth has become the key driver of success for numerous brands in today’s world.
The COVID-19 pandemic had a massive impact on the economy, which resulted in a decrease in fixed deposit and saving schemes interest rates. Thus, investing in stock markets emerged as the top choice for most investors. A record 142 lakh new individual investors entered the Indian stock market in the financial year 2020-2021. The rise in digital technology, including cheap trading platforms has made life easier for individuals to start investing.
To understand how the pandemic led to an increase in the number of investors in the stock market, we caught up with Shashank Ramugade, CMO of Teji Mandi.
Teji Mandi is a SEBI Registered Investment Advisor. It makes investment in the stock market easy by providing advisory services via an app.
Shashank shared interesting insights on:
- Major shifts in consumer behavior since the onset of the pandemic
- Best practices to engage with customers to keep them retained
- Challenges faced in retaining customers
- The major role played by investment advisors in customer retention
- Three parameters that every investor should follow
Tune in to understand how investment advisors are making investment easy for individuals looking to start investing.
The world is evolving rapidly. In today’s world, people don’t just use products but interact with them at a higher level. As consumption habits change over time, people are using products in different ways. In order to stay on top of trends and changes, companies have a lot to think about. The challenge ahead of companies is that there are alternative products coming up at the same time. The onus is thus on them to showcase the unique value their product provides and how it addresses the needs and necessities of the customers.
With insights from the generation of finest founders, today we have with us Udayan Walvekar, Product - Growth at Razorpay and Co-founder of GrowthX sharing his thoughts on product growth journeys.
Razorpay is India’s first full-stack financial solutions company. Started in 2014, Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money.
GrowthX is India’s top learning platform for high-performance founders, product teams, growth teams, and early-stage startup founders. Founded in 2019, GrowthX’s mission is to create million growth teams across all organizations over the next decade.
Udayan shared compelling insights on:
- The importance of growth teams in product-based organizations
- How growth teams help in extracting the best value of the product
- What is the core value proposition and how do you define it
- What are cognitive biases and how one should tackle it
- Getting users to adopt new features on the app
- What is product-led growth and how does it lead to better user acquisition, engagement, and retention
- How nudges can help brands create the ‘aha’ moment
- The importance of no-code in today’s product world
Tune in to understand how product-led growth can help you deliver the best value of your product and grow your business exponentially.
The pandemic led to substantial changes in the eCommerce and retail industry and was a major reason why so many users shopped online. As more customers shift towards online shopping, the eCommerce market will grow at an exponential rate in the coming years. According to ecommerceDB, the Turkish eCommerce market contributed to the global growth rate of 26% in 2020, with a 43% increase. New markets are emerging, and established markets have the potential to grow even more.
To get a deep understanding of how eCommerce brands tackled pandemic-related challenges by building strong engagements with customers, we caught up with Erim Ozer, Customer Growth Director at Turkey’s n11.com
n11.com is a leading Turkish based eCommerce platform that offers a wide range of apparel, electronics, and homeware products. Founded in 2012, it brings together thousands of brands and stores to millions of customers. n11.com is one of the most popular shopping websites in Turkey.
Erim shared interesting insights on:
- Changes observed in the Turkish retail and eCommerce markets due to the pandemic in terms of new customers and their purchase behavior
- Changes that can be observed once business gets back to normal
- Changes in consumer behavior and their expectations post digitization
- Key communication channels to attract and engage with customers
- Challenges faced by brands in retaining existing customers and how they arrest churn
- Major personalization trends and eCommerce innovations that are picking up steam in 2021
Learn how Turkish eCommerce brands leveraged the latest digital trends and technologies to achieve success in a highly-competitive market.
The last year and a half have seen a massive transformation in the retail and eCommerce landscape. eCommerce saw growth which would have taken a couple of years in just a couple of months. This presented great opportunities to brands that evolved rapidly by leveraging digital technologies to engage with their customers. Even traditional in-store brands evolved and got into the online space.
To understand how global eCommerce brands have scaled rapidly in a constantly evolving retail world, we caught up with Chandan Mahajan, the Co-Founder and CGO of dotkonnekt.
dotkonnekt is a management consulting firm that enables collaborative disruption and collective enrichment for progressive retailers, innovative start-ups & smart investors.
Chandan shared interesting insights on:
- How the global startup ecosystem is becoming a growth catalyst for eCommerce brands
- How brands are harnessing growth and delivering personalized experiences
- The emergence and growth of the D2C market and why it is such an attractive proposition in today’s world
- The importance of building a unified customer view of each customer
- The most important metrics for eCommerce brands to benchmark against
- Importance of predicting customer churn and how brands can build loyal customers
- Future of retail and how brands should pivot strategies accordingly
Tune in to understand how global retail and eCommerce brands are growing rapidly by pivoting their strategies to address customer needs and requirements.
The retail and eCommerce landscape has seen a sea change over the past couple of years. The pandemic caused a massive shift in consumer behavior as shoppers were forced to rely on online brands to do their shopping. Businesses scrambled to keep up with customer demands, in terms of inventory and technological capabilities. In such an unprecedented time, digital technologies have aided the survival of eCommerce and retail brands.
To learn more about the pandemic's impact on the eCommerce and retail industries and to understand what the future looks like, we caught up with Dhiraj Jain, the Co-Founder, and CEO of dotkonnekt.
dotkonnekt is a management consulting firm that enables collaborative disruption and collective enrichment for progressive retailers, innovative start-ups & smart investors.
Dhiraj shared interesting insights on:
- The transformation of the retail and eCommerce landscapes over the past year and half
- How offline stores and eCommerce brands combated the various challenges posed by the pandemic
- The role of technology in creating delightful customer experiences both in-store and on the website
- Major trends and innovations to look forward to in the eCommerce space
- How dotkonnekt's digital and technology playbook will fuel innovation for retailers & brands, in the next normal
- How offline stores and eCommerce will coexist with each other in the new normal
Tune in to understand how global retail and eCommerce brands are innovating and leveraging the latest technologies to continue growing amidst lots of disruptions.
As the effects of the pandemic start to wear off after over 17 months, the travel industry is bracing itself for future growth as people are eager to start travelling again. The travel industry is also in a period of transition as they embrace technology like never before.Digital Transformation has completely transformed the way travel companies communicate and engage their customers.
Wakanow is Africa's one-stop shop for low-cost flights, hotel bookings, and airport pick-ups. They assist travelers in researching, planning, and booking trips. Founded in 2008, they recently raised $40 million in funding and focus extensively on being technology savvy.
To comprehend the issues that travel brands face in communicating with their customers and how digitization has helped them anticipate and meet customers needs better,we caught up with Sodie Osei-Bonsu, Country Manager at Wakanow Ghana and Chukwuemeka Anene, Team Lead- Creative and Digital Marketing at Wakanow Nigeria.
They shared interesting insights on:
- How technology had proved to be a differentiator in the travel industry
- Leveraging the power of different digital channels to connect with the customers
- How faceless communication has become the new normal post COVID
- Providing travelers with COVID-19 related guidelines and information on the website
- Staying up to speed with the world in terms of technology and new demands
- How digitization has helped predict what customers are looking for
- Use of SMS and email marketing to instantly attract the attention of customers
Tune in to understand how travel brands can seamlessly address communication related challenges by leveraging digitization to effectively engage with their customers.
As smartphones continue to penetrate into smaller towns, users are depending on mobile apps for all their needs. From shopping online to completing payments on digital platforms, everything’s done at ease on mobiles. So much so that users have even started maintaining their ledgers on mobile apps. The beauty of this is it’s very easy to track and offers many more benefits than doing it in primitive ways.
Khatabook enables micro, small and medium merchants to track business transactions securely. It also offers features such as online payment collection through UPI and QR, sending periodic reminders to creditors via messages and report generation. Founded in October 2018, Khatabook has become India’s leading business management app for MSMEs with over 20M downloads in a remarkably short period of time.
We caught up with Damini Mishra, Senior Product Manager at Khatabook to get an understanding of how they are scaling customer acquisition, engagement and retention by delivering delightful mobile app experiences.
Damini also shared her thoughts on:
- Acquiring high quality users at an optimizing cost
- Leveraging the power of current users to acquire new users
- Using SEO, offering free trials and building communities to enhance user engagement
- Providing contextual and personalized app experiences to each user
- Offering language-based personalization considering a huge chunk of their users are from tier 2 and tier 3 cities
- Triggering nudges to guide users at the right time in their journey to make use of the referral feature in the app
Tune in to this episode to understand how Khatabook has created different user segments and engaged with each of them differently to build and retain a loyal customer base.
The impact of the pandemic on the state of e-commerce around the world cannot be understated. According to Salesforce in Q2 and Q3 of 2020, e-commerce growth in Australia was the highest across the globe. Buyers turned to online shopping in lockdowns. But with e-commerce offering massive benefits as compared to shopping at a store, buyers continued to purchase from the comfort of their homes.
Kmart Australia Limited is a leading Australian-based retail brand that operates over 230 stores across Australia and New Zealand. Having been around for over 50 years, they are creating delightful shopping experiences by providing products at the lowest price. Catering to almost 97% of Australia’s diverse population, Kmart is one of the most popular retail brands in Australia.
We caught up with Anne-Marie Bodal, Head of Design, Forecast & Product Technology at Kmart Australia Limited to get a deeper understanding of the retail and e-commerce market in Australia.
Anne-Marie shared her thoughts on:
- Expectations customers have from brands nowadays in terms of customer experience
- Building a unified customer view by leveraging data-points from different channels
- Delivering personalized communication across multiple channels
- Personalization as a major conversion and retention lever
- Major trends and innovations in e-commerce personalization
Tune in to understand how e-commerce brands are leveraging different channels and technologies like personalization to deliver exceptional shopping experiences.
Due to the pandemic, lockdowns, work from home, social distancing, and contactless deliver have become common terms. Due to these safety hazards, instead of making payments by cash, customers started to pay more online. This saw a surge in both, the number of new e-wallet users and the volume of transactions made.
This change is set to continue with e-wallets offering users a convenient and swift way of making their transactions online.
Globe Fintech Innovations is a partnership between Globe Telecom, the Ayala Corporation and Ant Financial, and provides innovative and first-in-world fintech solutions to consumers, merchants, and organizations. It operates two fintech companies, one of which is- GCash, a micropayment service that transforms the mobile phone into a virtual wallet for secure, fast and convenient money transfer.
To gain deeper insights into how the Fintech sector in emerging markets has evolved and grown over the past year, we caught up with Oscar Patrick Pobre, VP - Decision Science & Data Monetization at Globe Fintech Innovations.
Oscar shared insights on:
- The rise of GCash amidst the pandemic
- Improving customer engagement and retention for an innovative and new product or service
- How to measure the success of your marketing campaigns and the key metrics to monitor
- Common pitfalls for marketers to be cautious about
Tune in to learn how the fintech industry is evolving rapidly by adopting the latest developments in the digital landscape.
The BFSI industry acts as the foundation of a country’s economy. In 2020, with the outbreak of the COVID-19 pandemic, asset prices began to fluctuate whereas bitcoin began to outperform by getting a 6X price uplift in Southeast Asia.
Indodax is the largest Indonesia Digital Crypto Exchange that acts as the backbone for the entire finance ecosystem in Indonesia implementing public blockchain technology. Formerly known as Bitcoin Indonesia, it has been serving Southeast Asia since 2014,and has more than 2,000,000 members.
To understand how digital technologies are helping financial institutions build a personal touch with their customers, we caught up with Bagas Satriadi, Commercial Vice-President at Indonesia’s crypto-currency leader Indodax
In this conversation which is in Bahasa, Bagas highlights the following:
- How the lack of human interaction is a major digital challenge and how to build an effective engagement with customers
- Key metrics to measure and track the business KPIs for different customer segments
- The essential need for churn analysis and Management in the financial sector to improve user retention
- Personalization and Contextual Nudges as major trends in digital marketing
Tune in to learn how bitcoin and cryptocurrency prove to be the future for investments and how improved engagement through digital transformation can prove beneficial to brands and their customers.
With the podcast impacting the lives of people from all walks of life, students were left with no choice but to attend classes online. Edtech companies have been major beneficiaries amidst the prevailing situation as the lack of physical classes meant that students depended on digital platforms to enhance their learning.
To understand how ed-tech brands have built solid digital marketing strategies to improve the engagement with their users, we caught up with Rhezandra Priatama, Chief Technology Officer at Sekolahmu.
Sekolahmu is the pioneer of a blending education technology system in Indonesia. With a high standard and well-structured curriculum, this digital platform has been acquiring more than 2.5 million users within 15 months since the app’s launch on Google Play Store. They also reached a record of 12 million page views a day.
Rhezandra also shared insights on:
- The genesis and growth story of Sekolahmu being the first blended learning system in Indonesia
- Challenges faced in adapting to the constantly evolving digital landscape
- Digital engagements across channels that led to user growth and retention
- How marketers need to look at growth in digital marketing and the key metrics to be tracked to achieve business KPIs
- Targeting customers according to their stage on the customer lifecycle.
- Tips to improve customer engagement and build loyalty
- Personalization and Customer Experiences as major trends in the digital marketing space and how they could help brands
- Trends to look out for in 2021 and beyond
Tune in to gain actionable growth tips on how to build a solid digital marketing strategy by extracting the best out of each online channel.
The pandemic has forced brands from all industries to rely on digital channels and platforms to maintain strong communication with their customers. Traditional brands have also adapted to this need for change by building effective digital communication strategy that engages effectively with their customers.
To understand the role of digital communication in the pension fund administration, we caught up with Oluwadamilola Ayinde, Corporate Communications Officer at Nigeria’s Fidelity Pension Managers.
Fidelity Pension Managers is one of the licensed Pension Fund Administrators (PFAs) in Nigeria. They aspire to be a leading and innovative PFA that manages pension assets transparently and profitably. Their mission is to provide safe and rewarding pension services for a happy retirement.
Oluwadamilola shared insights on:
- What is digital communication and what’s its importance in today’s world
- Why pension companies use digital communications to engage with their customers
- The different digital communication platforms and how to reap the benefits of each platform
- Creating a game-changing and engaging digital communication strategy
- How to build an effective email marketing strategy that customers are receptive to
- How to get the best out of your email marketing activities
Tune in to gain insights on how you can extract the best out of each of your marketing channels and platforms to build a robust digital communications strategy.
The pandemic has highlighted the importance of health and life insurance. Digital transformation and personalization have become critical levers of growth for insurance brands; in the absence of a physical connection with their customers.
Max Life Insurance Co. Ltd. is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Life offers comprehensive life insurance protection and long-term savings plans through its multichannel distribution including agency and other distribution partners.
We caught up with Sameer Jain, AVP- Digital Marketing at Max Life Insurance to understand how digital transformation and marketing automation have changed the game for insurance companies over the past year.
Sameer shared his thoughts on:
- How the insurance sector has transitioned over the past year
- Changes in customer behavior observed while engaging digitally with them
- Challenges encountered due to the change in customer behavior across digital touchpoints and how they were addressed
- The necessity to provide a personalized experience to all the customers across all touchpoints in the absence of physical connect
- Trends and innovations to look out for in the automation space in 2021 and beyond
Tune in to learn how understanding customer behavior and effectively engaging with them on the relevant touchpoints has proved to be a gamechanger for insurance brands.
Danube Home is a leading home improvement and home furnishing retail brand with a strong and ever-growing presence in the Middle East and the Indian subcontinent. Danube Home is ranked among the top retailers in the Gulf region, which has been growing at an average rate of 25% growth rate since 2011.
After establishing its foothold through physical stores, Danube Home launched its new tech-focused online market called ‘Danube Home.com’ that operates in UAE, Oman, and Bahrain.
We caught up with Mithil Ajmera, Head of Marketing- E-commerce at Danube Home to understand how traditional retail brands like Danube Home are leveraging digital technologies to build a strong e-commerce platform.
Mithil shares his thoughts on:
- Biggest challenges that e-commerce brands combat in terms of customer engagement and retention
- The importance of reconciling customer data-points across both offline and online platforms to craft memorable customer experiences at scale
- Personalization as a major conversion and retention lever across all channels
- How AR can play a major role in bringing on-the-fence customers closer to completing the purchase
- Major e-commerce marketing trends gathering steam in 2021
Learn how Danube Home is building a strong presence across all their offline and online channels to grow their business globally.
Every interaction a customer has with your brand through the website, mobile apps, emails and every other channel you own, both offline and online is a goldmine of data. Accurately tracking the data of each customer across all the marketing channels is essential to delivering the most relevant and contextual communication and recommendations.
A Customer Data Platform stitches all these data points together to give you a unified view of each and every customer of yours. Without a CDP, all the data points available to you would be stored in multiple places, which could lead to you delivering messages that aren’t personalized based on your customer’s real-time behavior.
We decided to have a conversation with Kunal Sakariya, Head of Analytics at Netcore to understand why integrating customer data across multiple touch points to create a unified view of every individual customer is important.
Kunal shared valuable insights on:
- How is a CDP different from other platforms like CRM and DMP?
- Interesting use-cases that marketers can leverage using a CDP
- How a CDP helps brands create a unified view of each customer by combining data from all the online and offline channels
- Key stakeholders when it comes to building a CDP
- How to define and track the ROI coming from the CDP
- The burning question- To build or buy: Factors that you have to consider when making the decision
- Key factors for a marketer to consider once he decides to buy a CDP
Tune in to learn why a Customer Data Platform is going to be an essential element in the MarTech space going forward and how digital brands are going to depend heavily on it to get their marketing communications right!
According to a study by KPMG, the gross revenue of Indian fantasy sports operators stood at US$ 340.5 million for FY20 compared to US$ 131.64 million in FY19, a 2.6X increase. The industry is expected to be worth a whopping US$ 3.7 billion by 2024. Factors like the pandemic, lockdowns, and work from home have only further accelerated the growth of this industry.
MyTeam11 is one of the most sought-after e-sport platforms in India with over 15 million users. Touted as the fastest-growing fantasy sports app, MyTeam11 offers 150+ exciting contests in games like cricket, football, kabaddi, rugby, volleyball, hockey, baseball, and basketball. Launched in 2016, the app offers an engaging gaming experience by allowing the participants to pick real-match players, build their fantasy team, and win unbelievable rewards.
We caught up with Nitish Bugalia, Head of Product and Strategy at MyTeam11 to understand how the sports landscape of India has been transformed by fantasy sports and virtual gaming.
Nitish shared exciting insights on:
- How the fantasy sports industry has triggered a massive interest in different sports in a cricket-crazy country like India
- The role fantasy sports has played in improving the viewership in the women’s game in India
- How the industry is paving the way towards taking sports to the doorsteps of smaller towns across the country
- Target personas for fantasy sports brands and how they are widening the audience
- How the rising popularity in fantasy sports is having a knock-on effect in viewership and content consumption across various platforms
- The massive role the Indian Premier League plays in the Indian fantasy sports industry and how brands are kept on their toes for these two months every year
Tune in to learn how fantasy sports gaming platforms are seeing a massive surge in user acquisition and how this is redefining the Indian sports industry.
The eCommerce space has grown exponentially over the past year with evolving market trends and user behavior. Customers of our generation are not merely looking for products that satisfy their requirements but are also looking to associate with brands that consistently offer them 1:1 personalized customer experiences.
Brands have understood this phenomenon and are now looking to deliver personalization at all the touchpoints across the customer journey to ensure they are able to keep their customers satisfied.
To gain more insights into the eCommerce industry, we have come up with this series of three episodes where we interact with global eCommerce experts and thought-leaders to gain insights into the biggest eCommerce personalization trends taking shape in 2021 and beyond.
In the third episode, our host, Tim Moran, VP- Enterprise Engagement, Netcore and Edward Chenard, Sr. Director- Data Science and Business Intelligence at Olo unravel insights on how e-commerce brands can unlock new waves of user growth, conversion, and retention through the power of AI-led personalization.
Edward shares insights on:
- How e-commerce brands can build a scalable personalization strategy by capturing data across channels and platforms
- The role data science plays in creating a sustainable personalization strategy
- How an e-commerce brand can strike the balance between using AI to deliver 1:1 product recommendations or enabling marketers to create pre-defined customer journeys
- Examples of e-commerce brands that are acing personalization at scale and the strategies they implement to achieve growth
- Top e-commerce personalization trends to watch out for in 2021 and beyond
Tune in to understand how eCommerce brands are using leveraging the power technologies like data science, AI, and analytics to deliver personalized exceptional customer experiences at scale.
The BFSI industry has seen a massive change since the onset of the pandemic. Brands have been forced to offer digital solutions to interact and engage with their customers while customers have had to adopt digital platforms for most of their services. Digital transformation is driving this change.
To understand how BFSI brands are keeping pace with evolving market trends and consumer behavior, we caught up with Khalid Raheel, Chief Marketing Officer at Amar Bank.
Amar Bank, the first FinTech powered bank in Indonesia, has been revolutionizing the banking experience for the untapped, to those who ‘need’ and not only to those who ‘want’. Running with four branches in Jakarta and Surabaya, Amar Bank is able to efficiently serve the cities by focusing on digital channels, requiring no customers to travel.
In a recent insightful chat with Khalid, we got to hear his thoughts on:
- The evolving consumer behavior trends observed in the BFSI sector in a COVID-19 world
- Key user engagement and retention challenges that brands have had to combat
- The shift in product offerings in the BFSI industry in a post-COVID world
- The underestimated power of push notifications and in-app message as mobile app engagement channels that marketers need to use effectively
- How personalization can act as a major driver for greater platform stickiness, customer engagement and retention, and revenue growth
- How technologies AI, ML and predictive analytics will change the entire digital landscape
Tune in to gain insights on how the BFSI industry is leveraging cutting-edge marketing technology to build a strong everlasting bond with their customers
The global landscape of retail has changed since the onset of the pandemic in 2020 with brick and mortar brands taking a backseat due to increasing health and safety concerns. Thus, the spotlight has fallen on eCommerce brands globally as customers have been forced to migrate to buying online.
To ensure customers are satisfied with their product offerings, brands are delivering personalized user experiences with a focus on effective customer engagement and retention.
In this series of three episodes, we interact with global eCommerce experts and thought-leaders to get their insights into the biggest eCommerce personalization trends taking shape in 2021 and beyond.
In the second episode, our host, Tim Moran and Chloe Thomas, author, keynote speaker and host of eCommerce MasterPlan podcast, unravel insights on how pure-play eCommerce and DTC e-commerce brands can unlock new waves of user growth, conversion, and retention through the power of personalized CX at scale.
Chloe shares insights on:
- Her journey in the eCommerce space and what her current focus is
- The three major challenges that eCommerce brands are combating in terms of customer acquisition, engagement and retention
- How brands are leveraging the power of personalization to drive higher platform stickiness, loyalty, and revenue growth
- The three key areas where eCommerce brands need to focus on to increase AOV and long-term CLTV
- The biggest e-commerce personalization trends that we can expect to see in 2021 and beyond
- Interesting trends apart from personalization that are taking the industry by storm
Tune in to understand how eCommerce brands are using various marketing technologies to build effective long-lasting customer relationships.
The pandemic of 2020 has put the spotlight on eCommerce globally as customers have migrated to buying online.
To ensure that customers are satisfied with their product offerings, brands are delivering personalized user experiences that drive higher platform stickiness and revenues.
In the series of three episodes, we interact with global eCommerce experts and thought-leaders to get their insights into the biggest eCommerce personalization trends taking shape in 2021 and beyond.
In the first episode, our host, Tim Moran and Kunle Campbell, Outsourced eCommerce CMO discuss how the eCommerce landscape has changed with brands focusing more on personalization to address customer acquisition, engagement and retention challenges.
Kunle shares insights on:
- His journey in the eCommerce space and what his current focus is
- The three major challenges that eCommerce brands are combating in terms of customer engagement and retention
- How brands are leveraging the power of personalization to drive higher platform stickiness, loyalty, and revenue growth
- How DTC brands deliver seamless offline and online shopping experiences
- The three key areas where eCommerce brands need to focus on to increase AOV and long-term CLTV
- How to ring-fence and retain most loyal customers by offering personalization
- The three biggest eCommerce personalization trends that we can expect to see in 2021 and beyond
Tune in to understand how personalization is becoming a key driver for success in the eCommerce space.
The last few years saw customers shift their preference from buying clothes at retail outlets to conveniently buying online on their gadgets. This change in customer behavior was further accelerated by COVID-19 as customers had to depend on buying online for most of their shopping needs. Despite COVID-19 beginning to ease off slowly, customers believe that shopping online is a lot more convenient than having to go from store to store to get what they’re looking for. E-commerce brands are thus doing their best to keep their hard-earned customers engaged on their platform by delivering personalized user experiences.
We caught up with Mohit Panjwani, Associate Director- Revenue Growth at Myntra to understand how e-commerce fashion brands like Myntra are leveraging the power of customer data and marketing analytics to craft memorable and personalized shopping experiences.
Myntra is India’s leading e-commerce company committed to making fashion and lifestyle products accessible to everyone. From its birth as a customization company in 2007 to being technology and fashion pioneers today, Myntra has grown to become the ultimate destination for fashion and lifestyle, being host to a wide array of merchandise including clothing, footwear, accessories, jewellery, personal care products, etc.
Mohit shares his thoughts on:
- Major customer engagement and retention challenges faced by e-commerce brands
- Importance of adopting an omnichannel approach to effectively engage with customers across all touchpoints of the user journey
- Need to have a consistent messaging across channels beyond website and app- thoughts on product recommendations, personalized emails, and app push notifications
- How predicting customer churn through ML is critical to increasing retention
- Innovative campaigns and ideas used to increase customer engagement and repeat purchase behavior
- 3 biggest e-commerce trends that can pick up steam in 2021
Tune in to gain insights on how the best in the business caters to customer needs and requirements by delivering customer experiences at scale.
The real estate industry was negatively impacted by the COVID-19 pandemic. With customers apprehensive about investing in real estate or buying property, there was a resultant dip in demand and revenues.
The turn of the year is seeing a revival in the sector as customers are slowly getting back to making investments and buying homes of their own.
Housing Development Finance Corporation Limited (HDFC Ltd.) has pioneered housing finance in India and has assisted 6.6 million Indians to own a home of their own. They cater to over 2400 towns and cities across India.
To understand how BFSI brands are keeping pace with evolving market trends and consumer behavior, we caught up with Renu Karnad, Managing Director at HDFC Ltd.
In a recent insightful chat with Renu we unravelled:
- The genesis and growth story of HDFC Ltd. as India’s leading player in the housing finance space
- The evolving consumer behavior trends observed in the BFSI sector in a COVID-19 world
- The shift in product offerings in the BFSI industry in a post-COVID world
- How AI in personalization can help drive greater customer acquisition, engagement, and retention
- The 3 key learnings to help marketers scale in 2021
Tune in to gain insights on how the BFSI industry is leveraging cutting-edge marketing technology to stay connected with their customers.
The conditions prevailing in the post-COVID world have benefitted online grocery players. With customers still hesitant to venture out unnecessarily, they’ve migrated to buying online to fulfill their daily needs.
Founded in December 2013, Grofers is India’s leading online grocery app with a vision to empower middle-income families to live a better life. Grofers runs a fast and lean supply chain to help their customers save on their everyday essentials, they manage a network of 12,000 partner stores to deliver quality products in 28 cities across the country.
To understand how e-commerce brands have combated pandemic-related user retention challenges and scaled by leveraging the power of data-driven marketing and personalized CX, we caught up with Vakul Agarwal, Head- Revenue & Retention at Grofers.
Vakul highlights the following:
- The genesis and growth story of Grofers as a leading player in India’s e-commerce space
- The key consumer behavior trends in the aftermath of the Pandemic and lockdown
- 3 engagement and retention challenges faced by e-commerce brands
- How Grofers has leveraged personalization to drive higher platform stickiness and revenues
- Future of technologies like mobile marketing, use of AI/ML, predictive analysis in the online grocery space
Tune in to gain insights on how the digital grocery industry is continuing to delight customers at scale.
The BFSI industry acts as the bedrock of a nation’s economy. During the current times dictated by lockdowns, social distancing, and work from home; interacting with customers through digital platforms has become the norm.
Established in 1994, Kotak Securities is one of the oldest and largest Equity Broking Houses in India. As a subsidiary of Kotak Mahindra Bank Ltd., they bring opportunities in capital markets by empowering their customers through knowledge and technology...and, have always believed in being #DigitalFirst.
To understand how Netcore’s Marketing Automation platform is helping Kotak Securities achieve their goal of engaging and retaining their customers at scale, we caught up with Janika Tiwari, Associate Vice President - Third Party Products at Kotak Securities.
Janika highlights the following:
- The genesis and growth story of Kotak Securities
- Why and how to invest globally with Kotak Securities
- How Netcore’s Omnichannel Marketing Automation solution is helping Kotak Securities drive contextual customer engagement
- Evolving consumer behavior trends in the BFSI space in a post COVID-19 world
Tune in to gain insights on how the BFSI industry is adapting to change by engaging intelligently with their customers across channels and platforms.
‘Necessity is the mother of invention.’ In the wake of the pandemic, two things that have become the new normal are ‘Work from Home’ and ‘Online learning’. Edtech companies have been some of the biggest beneficiaries amidst the prevailing situation. With students confined to their homes, digital education has evolved as the only way to continue learning.
BYJU’S is the world's most valuable Edtech company and the creator of India’s most loved school learning app, BYJU’s - The Learning App, launched in 2015. The app, which has over 70 million registered students offers highly adaptive and effective learning programs for students from classes 1-12 and those preparing for competitive exams like JEE, NEET, and IAS.
To understand more about the evolution of Edtech in the wake of the pandemic and how BYJU’S has managed to meet the changing behavioral patterns and needs of students and/or parents during the pandemic, we caught up with Yatish Chandra, Product Manager at BYJU’s.
Yatin highlights the following:
- The genesis and growth of BYJU’S as the leader in India’s Edtech space and how BYJU’s has aligned to the new normal in response to evolving student behavior
- Key KPIs that are tracked to measure user engagement and retention in the Edtech space
- The use of AI engines to drive greater platform stickiness and revenue growth
- Innovative product strategies undertaken across channels and platforms
- Interesting trends to look forward to in the Edtech and product development space
Tune in to gain insights on how the Edtech space is combating change in the education space by offering greater convenience to students through digital transformation.
2020 has been a watershed year for digital transformation. The prevailing conditions have compelled numerous B2C and D2C brands across industries to prioritize the use of marketing and technology together to engage with their customers.
With a sea change being observed in the marketing space as brands go digital, it’s also important for brands and marketers to keep up with the latest trends. To learn about the biggest and latest martech trends in the emerging markets of the Middle East and Africa, we caught up with Sanjay Swamy, Co-Founder and Director of Partnerships at MarTech Vibe.
MarTech Vibe is the Middle East’s only multi-channel media platform focused on marketing technology. As the pioneer and the most trusted brand in the region, they connect technology brands with the region’s most dynamic marketing leaders.
Sanjay highlights the following during our discussion:
- Changes in consumer behavior that have been influenced by COVID-19
- Digital transformation and martech adoption trends shaping up in 2020 and beyond
- The evolution of marketing budgets in terms of spends on martech
- Key challenges faced by brands in adopting marketing technologies
- The need for brands to leverage technologies like AI, ML and Predictive Analysis to scale in a post COVID-19 world
Tune in to gain insights on the digital transformation and martech trends that will continue to take industries across regions by storm beyond 2020!
The COVID-19 enforced lockdown this year has led to customers migrating online to fulfill their shopping needs. This change in market trend has been a boon for e-commerce brands.
Purplle, an online portal, showcases some of the best products from the leading brands in the world in cosmetics, skincare, hair care, and fragrances.
To understand how Purplle.com scaled e-commerce growth in a competitive industry by harnessing digital marketing, we caught up with Neha Malhan, Director- Retention at Purplle.com.
Neha highlights the following:
- The genesis and growth story of Purplle, as one of the key players in this space in India
- The evolving consumer behavior and business trends in a post COVID-19 world
- The retention opportunities and challenges that lie ahead for the e-commerce industry in a post COVID-19 world
- Actionable growth tips on how brands can harness user data with AI and personalization to increase user retention
Listen on to learn how an industry leader like Purplle personalizes shopping experiences e-commerce shopping experiences at scale, staying true to their customer-first mindset.
2020 has seen a massive transformation in customer behavior as COVID-19 forced customers to depend on e-commerce marketplaces for their buying needs. Brands have realized this change and have looked to acquire, engage, and retain customers by delivering personalized experiences that keeps them loyal to the brand.
To understand how e-commerce brands are delivering delightful data-driven customer experiences, we caught up with Annabel Nguyen, Growth Marketing Lead at Cho Tot.
Annabel also highlights the following:
- Why customer retention is the new acquisition
- How omnichannel marketing automation improves customer experiences and CLTV
- How brands can leverage the power of data, marketing technologies & personalization to deliver personalized experiences for their customers
- Key focus areas for brands and marketers to focus on to scale in a post COVID-19 world
Tune in to learn how to engage with and retain your customers by delivering personalized customer experiences at scale!
The COVID-19 pandemic has forced brands across industries to go digital. Traditional brands have found it difficult to adapt to this sudden and unexpected change. Even their customers have been forced to switch to digital platforms for their services. Thus, it has become important for brands to serve their customers with personalized experiences across digital channels.
Globe Telecom, a leading telecommunications company in Asia, strives to enrich the lives of its millions of subscribers by delivering the best and personalized products and services.
To understand how traditional, offline brands are adapting to change by making the transition to digital platforms, we caught up with Michelle Fernandez-Castillo, Head of Digital Experience at Globe Telecom.
Michelle highlights the following:
- Challenges faced by the telecom industry and how they are pulling customers from offline to digital channels
- How to deliver a personalized CX seamlessly to your customers
- Actionable growth tips: How to align and track marketing efforts to measure business growth
- How to deliver personalization to customers at different stages of the customer journey
- A roadmap for building a dynamic digital strategy by leveraging personalization
Tune in to learn how to create a robust digital strategy by providing omnichannel personalized customer experiences at scale!
The E-commerce industry has been one of the biggest beneficiaries of the COVID-19 pandemic due to the change in customer behavior. With customers shopping online to satisfy their shopping needs, brands have had to cater to their customer’s needs by delivering personalized experiences across channels.
Fynd is India’s largest offline-to-online (O2O) omnichannel platform that works with brands & retailers to sell products across different online & offline channels beyond the store. Customers can buy these products on Fynd’s website or the app or other prominent marketplaces like Amazon, Myntra, Tata CLiQ, Ajio, Flipkart and Google.
To understand how Fynd aims to reach out to a wider user base by collaborating with us to achieve a high notification delivery rate through Netcore’s Smart Push technology, we caught up with Puneet Sachdev, Lead & Product Growth Manager at Fynd.
Puneet highlights the following:
- The genesis & growth story of Fynd, as one of the major players in India’s e-commerce industry
- How the e-commerce industry is combating the challenges posed by COVID-19
- How brands are leveraging the power of digital platforms to improve customer engagement & retention
- Why customer retention is the new acquisition
- Fynd’s vision of engaging with a wider user base & how Netcore’s Smart Push technology can enable them in achieving it through its high notification delivery rate
- Key focus areas for e-commerce marketers to scale in a post COVID-19 world
Tune in to learn how e-commerce brands are directly engaging with customers across different channels through personalization to accelerate growth!
The BFSI industry acts as the foundation of a nation’s economy. The COVID-19 pandemic has reiterated the importance of insurance in the customers’ minds. At such a time, BFSI brands have adopted a digital approach powered by marketing automation and personalization to engage with their customers.
GoBear is a leading financial services platform in Southeast Asia. Its mission is to improve the financial health of their customers by being a one-stop solution for all financial instruments from insurance to loans.
To learn how the insurance sector is countering adversity during these challenging times, we caught up with Azril Arif, Regional Director- Performance Marketing & CRM at GoBear.
Azril shares his insights on:
- The genesis and growth story of GoBear
- The impact of COVID-19 on the insurance industry
- How Netcore Smartech’s Marketing Automation solution has enabled them to deliver personalization CX seamlessly
- The underestimated power of Email and Browser Push Notifications as engagement channels that marketers need to use effectively
- Marketing trends that we can expect to see in 2021: CDP and personalization
Tune in to learn how insurance brands are building a strong connection with customers and achieving growth through a digital-focused approach.
Customers have been forced to buy online due to lockdown and social distancing measures enforced due to the COVID-19 pandemic. This scenario has worked in the favor of D2C brands that have shifted their focus to selling online.
Priya Foods is a food products company that is a part of the multi-billion dollar Indian conglomerate Ramoji Group. They have an array of food products from pickles to snacks to instant mixes tailor-made to Indian tastes and cuisines.
To understand how D2C brands are adopting a customer-focused approach to uplift customer engagement and retention, we caught up with Janaki Raman, Head of Marketing Strategy & Branding at Priya Foods.
Janaki highlights the following:
- How D2C brands have expedited their move to the online space during the pandemic - challenges & opportunities this brings
- The change in consumer behavior during the past few months and how D2C brands are aligning to the new normal
- The use of AI-led product recommendation engines to drive customer engagement and loyalty
Tune in to learn how D2C brands are leveraging the opportunities presented by directly engaging with customers through personalization to accelerate growth!
The COVID-19 pandemic and enforced lockdowns have impacted the travel industry. But, with things beginning to gradually open up, the industry is bracing itself for future growth. To build greater customer confidence, online travel brands are doubling-down on their digital marketing strategy, experimenting with personalized offers and messaging.
SOTC Travel Ltd., the market leader in this space continues to innovate. They’ve had to adapt and focus on delivering other services and solutions to their customers as a part of their offerings.
To understand how SOTC Travel Ltd. continues to combat the situation and uplift its digital marketing strategy, we caught up with Tushar Ghagawe, AVP - Group Digital Marketing at Thomas Cook India Ltd. and SOTC Travel Ltd.
Tushar highlights the following:
- The genesis and growth story of SOTC Travel Ltd.
- How the travel industry has combated the challenges posed by COVID-19
- How brands are using digital platforms to improve customer engagement and retention
- How Netcore Smartech’s omnichannel personalization and marketing automation solution is helping SOTC build a strong digital presence across platforms
- Key focus areas for marketers to scale digitally in a post COVID-19 world
- Key metrics to measure and track marketing ROI
Learn how an industry leader like SOTC Travel Ltd. uses omnichannel personalization and marketing automation to “book” a path to re-growth in the Indian travel industry!
The COVID-19 pandemic has underscored the importance of the health and life insurance industry. Digital transformation and personalization have become critical levers of growth for insurance brands; in an increasingly competitive market.
BPI-Philam is a strategic alliance between two leading financial companies in the Philippines- The Philippine American Life and General Insurance Company (Philam Life) and Bank of the Philippine Islands (BPI). Being one of the premier insurance companies in the Philippines, they harness the power of omnichannel personalization to deliver tailor-made experiences to its customers.
To understand how the insurance sector is engaging effectively with customers by offering personalized experiences at scale, we caught up with Vonn Tanchuan, Assistant Manager - Digital Marketing at BPI-Philam.
Vonn shares his insights on:
- Common mistakes marketers make while understanding and implementing personalization
- Why personalization is important for the banking and insurance industry
- Key metrics to measure and track marketing ROI
- A roadmap for building a dynamic digital strategy by leveraging personalization
Tune in to understand how an industry leader like BPI-Philam uses personalized marketing to engage customers and drive growth in the Philippines' insurance sector!
The lockdown enforced by the COVID-19 pandemic has put e-commerce at the forefront of retail. Customers have had to migrate online for their shopping needs. And, this reality has played out across geographies and markets, mature and emerging.
Planet54.com, one of South Africa’s top e-commerce platforms, finds itself at the center of this revolution in Africa. Customers who were slow to embrace the e-commerce industry due to a lack of trust have now undergone a change in mindset and are increasing consumption online.
As a market leader, Planet54.com harnesses omnichannel personalization and marketing automation to ace e-commerce growth by delivering 1:1 customer experiences at scale.
To understand how they have constantly adapted to a volatile market in an emerging economy, we caught up with Shahil Maharaj, Managing Director at Planet54.com.
Shahil highlights the following:
- The challenges encountered by e-commerce brands in South Africa and how Planet54.com is combating them
- How COVID-19 has transformed the e-commerce space in South Africa
- Why customer retention is the new acquisition
- How omnichannel marketing automation improves customer experiences and CLTV
- How Netcore is helping Planet54.com uplift customer engagement and retention
- Key focus areas for e-commerce marketers to scale in a post-COVID-19 world
Tune in to learn how an industry leader like Planet54.com uses omnichannel personalization and marketing automation to pursue hyper-growth in the South African e-commerce space!
The COVID-19 pandemic has led to many around the world losing their jobs. Job portals have had their hands full, ever since, assisting job seekers find jobs to get their careers back on track.
Kalibrr, an end-to-end recruitment platform, is Southeast Asia’s fastest-growing talent marketplace. They continue to work tirelessly to ensure individuals find the most relevant jobs that match their skill-sets, interests, and preferences.
To understand how Kalibrr leverages AI and personalization to drive their job-matching engine and help job seekers, we caught up with AJ Avanez, Marketing Operations Supervisor at Kalibrr.
Avanez highlights the following:
- Common mistakes marketers make while understanding and implementing personalization
- The importance of personalization in today’s world
- How to measure and track the effectiveness of personalization
- Thoughts on the future of marketing: AI and Personalization
Tune in to learn how an industry leader like Kalibrr is using personalization to help job seekers in Southeast Asia.
COVID-19 has had a major impact on most industries around the world, with conglomerates having to deal with a hit in multiple businesses. Kompas Gramedia, one of the largest conglomerates and media pioneers in Indonesia, since 1963, has also had to deal with this crisis with caution.
Yet they’ve combated this situation effectively by strengthening their presence across digital platforms. To understand how Kompas Gramedia is leveraging personalization and data-driven marketing to uplift business performance, we caught up with Omar Abdillah, Head of Data at Kompas Gramedia.
Omar highlights the following:
- The genesis and growth story of Kompas Gramedia, as one of the major conglomerates in Indonesia
- How their different businesses have tackled the Covid-19 crisis
- The importance of personalization
- Actionable growth tips: How to align and track marketing efforts to measure business growth
- Thoughts on the future of marketing: Personalisation and Scalability
Tune in to learn how an industry-pioneer like Kompas Gramedia is acing growth with personalization as an important catalyst!
Bridging the gap between consumer demand and supply while uplifting standards of living depends a lot on access to technology and the internet. And, Mapan, a GoJek company, has done just that since 2009 in Indonesia.
Mapan focuses on providing a network of thousands of lower-income communities with better access to valuable products and services using technology.
We caught up with Astari Rosmalina, Head of Digital Marketing & Creative to understand how they’re able to increase app user engagement through cutting-edge mobile marketing.
Astari highlights the following:
- How Mapan serves the people of Indonesia
- How Netcore’s industry-leading Smart Push technology has helped Mapan achieve push notification delivery rates of over 70%, and in turn uplifted user engagement
- Actionable growth tips on digital and mobile marketing
- Trends and technology that will shape the future of marketing
Tune in to learn how Mapan, a GoJek company, is turbocharging its mobile marketing strategy by increasing app push notification delivery rates!
The COVID-19 pandemic has affected most industries. But, for some industries like OTT, this period has turned out to be a watershed moment. In fact, since March 2020; the average time spent by Indian users on OTT platforms has increased by 30-60%.
To understand how an industry leader like ZEE5 is understanding user behavior to deliver personalized user experienceswe caught up with Vani Garg Dixit, Head of Customer Lifecycle Management at ZEE5.
ZEE5 was launched in 2018 as the video on-demand service run by Essel Group via its subsidiary Zee Entertainment Enterprises. Offering content in 12 Indian languages, ZEE5 has rapidly established itself as India's Entertainment Super-app.
Vani discusses the following:
- The genesis and growth story of ZEE5 as a major player in the OTT industry
- How ZEE5 keeps a firm pulse on evolving user behavior trends, especially during these times
- How they deploy 1:1 content recommendations & deliver personalized user experiences at different stages of the user lifecycle
- The future impact of AI, predictive analytics, and harnessing user data to power user retention
Tune in to learn how an industry leader like ZEE5 continues to keep OTT users engaged through the power of personalized user experiences!
They say content is king, but distribution is the kingdom. Few digital media entertainment companies in India have cracked that code as successfully as Pocket Aces over the last few years alone.
To understand how they continue to create viral video content that wins, we caught up with Sindhu Biswal, Senior Growth Marketer at Pocket Aces.
Pocket Aces is India's leading digital media entertainment company, whose mission is to solve boredom. The company operates 5 socially distributed content brands: FilterCopy (short videos), Dice Media (multi-episode web series), Gobble (lifestyle videos), Jambo (young-adult animation shorts), and Nutshell (infotainment videos), as well as a direct-to-consumer platform: Loco (game streaming and e-sports app).
Sindhu shares solid insights on the following:
- His journey through B2C Growth Marketing across various digital roles
- How content consumption trends vary across OTT platforms vs. digital media distribution players
- How understanding unique customer social sharing behavior and personal emotions is key to creating viral video content
- The impact of serving personalized video content through powerful segmentation strategies
- The need for AI/ML and advanced video analytics to help digital marketers in the future
Tune in to learn how Pocket Aces is unlocking user engagement and higher mind-share through viral video content across social media.
The e-health industry in India is likely to be worth $16 billion by 2025, with over 850 million digital customers. The online pharmacy segment has emerged as a strong growth driver, especially in the COVID-19 era.
To learn how an industry pioneer like Medlife is re-calibrating their growth strategies to cater to surging demand, we caught up with Meera Iyer, Chief Marketing Officer at Medlife.
Medlife is India's largest e-health and online pharmacy platform that aims to make healthcare accessible and affordable in India. To make this happen, they bring doctors, pharmacists, and consumers under one digital ambit.
Meera highlights the following:
- Medlife's growth story in the rapidly evolving e-health industry in India
- The key short-term vs. long-term consumer behavior trends in the COVID-19 era
- The importance of building a unified customer view to help understand digital customers better
- The use of AI to personalize product recommendations and customer journeys
- The future application of ML/AI, predictive analytics, etc. in the e-health industry
Listen on to learn how Medlife is adopting 1:1 personalization and marketing automation as the "vaccine" against low conversions, customer engagement, and retention.
The global OTT streaming market is expected to grow from $104.11 billion in 2019 to $161.37 billion in 2020. This exponential growth is largely being fueled by the COVID-19 pandemic that has nudged more users to seek entertainment online.
Owing to this content consumption surge, it has become inevitable for OTT industry players to use cutting edge technology like AI, predictive analytics, and personalization to deliver relevant 1:1 content.
To understand how an industry leader like SonyLIV is combating user retention challenges, we caught up with Manish Dhanwani, Senior Marketing Manager at SonyLIV.
Launched in 2013, SonyLIV is owned by Sony Pictures Networks - India. With a rich library comprising content across a plethora of genres, it is one of the top 5 OTT services in India.
Manish highlights the following:
- The positive impact of COVID-19 on the OTT industry
- The short-term and long-term changes in consumer consumption trends due to this pandemic
- The need to create impactful cross-channel engagement to drive app stickiness
- The retention challenges and important KPIs that matter in the OTT industry
- The importance of 1:1 content recommendations to increase user retention and app loyalty
Tune in to learn from an industry leader like SonyLIV on how new-age technology like AI and personalization is helping them deliver unique user experiences at scale!
COVID-19 has affected every industry differently and fintech is no exception. As the world is shifting from ‘respond’ to ‘recover’ to ‘resurrect’, it is an opportune time for players to be agile and think big. Fintech could play a critical role in helping the economies shift from the crisis mode with innovative financial solutions.
To understand how fintech players can leverage data-driven mobile marketing, we caught up with Musa Bhat, Marketing Manager at SmartCoin Financials.
Founded in 2016, SmartCoin Financials is a next-gen fintech company that offers a state-of-the-art, user-friendly, and scalable lending platform. They have become India’s leading tech-driven lending app with a 4X growth since inception.
Musa highlights the following:
- The effect of COVID-19 on the fintech landscape
- The short-term and long-term changes in consumer behavior due to this pandemic, especially in the BFSI sector
- The role of personalization in fintech
- The need to facilitate relevant communication with customers to arrest churn
- The need to adopt AI-backed marketing automation to increase engagement and retention
Join us as we engage in an insightful discussion to understand how cutting-edge technology like AI and predictive analytics aids in creating a scalable fintech platform.
The BFSI sector forms the bedrock of every country’s economy and it needs to be insulated from this mayhem caused by COVID-19. Digital transformation and personalization have become critical insulating layers for BFSI brands, helping them pursue a digital-led recovery.
To learn how the insurance sector is responding to this challenge, we caught up with a noted industry leader in Karin Zulkarnaen, Chief Marketing Officer at Allianz, Indonesia.
Allianz Group is one of the world's leading insurers and asset managers with more than 100 million retail and corporate customers in more than 70 countries.
Allianz started its operations in Indonesia with a representative office in 1981. In 1989, Allianz established PT Asuransi Allianz Utama Indonesia, a general insurance company. Furthermore, Allianz entered the Indonesian life and health insurance market, as well as pension funds by opening PT Asuransi Allianz Life Indonesia in 1996. In 2006, Allianz Utama and Allianz Life started sharia insurance business.
Supported by more than 1,300 employees and a network of more than 30,000 sales professionals as well as bank partners and other distribution channels, today, Allianz in Indonesia is one of the leading insurance groups in the market trusted to protect more than 9 million insured.
Karin highlights the following:
- The impact of COVID-19 on the insurance sector
- The dire need for BFSI brands to be customer-centric
- The value in BFSI brands adopting a resilient omnichannel marketing strategy
- The power of personalization in the BFSI sector
- The best practices to ace personalization, especially in regulated industries
Tune in to understand how a global leader like Allianz is using predictive analytics and data science to deliver exceptional customer experiences in the insurance sector.
The travel industry has been majorly impacted in the COVID-19 era. The recovery process has to be guided by customer-centricity and by re-strategizing customer engagement through a digital-first approach.
To understand this in greater detail, we caught up with Venkat N, Marketing Manager at Via.com, India.
Incorporated in 2007 , Via.com is one of the fastest growing and most profitable travel companies in Asia’s online travel space; driven by technology. The company is a leading distributor of transportation ticketing , accommodation reservation, packaged tours, and much more.
Venkat accentuates the following:
- The impact of the COVID-19 pandemic on the travel industry
- The shift in consumer behavior due to COVID-19
- The important KPIs needed to measure customer engagement
- The need to have a data-first mindset to deliver end-to-end 1:1 personalization
- The key role of technology in re-strategizing multi-channel marketing communication
Join us to learn from a leading online travel player in Via.com, on the important role of data-driven marketing automation and personalization in delivering value to travel customers at scale.
Product management unearths the customer’s current and potential needs - insights that fuel into the eventual product roadmap to drive greater product adoption, user growth, and retention. This assumes even greater importance for B2C brands.
To understand the finer points of product management, we caught up with Gagan Mahajan, Senior Product Manager at Grofers, India.
Founded in December 2013 , Grofers is one of India’s leading digital grocery e-commerce players . A pioneer in this space, Grofers operates across 28 cities with about 5000 partner stores; helping customers retain some sense of normalcy even during these times.
Gagan shares insights on the following:
- The 3 most important qualities a Product Manager (PM) should possess
- The need for PMs to focus on personalization to drive user retention
- The key OKRs to focus on and the prerequisites to achieve them
- The framework to follow in order to ensure process prioritization and management
- The need for PMs to have a digital-first mindset in order to tackle a post-COVID-19 era
Tune in to learn how an ambitious Indian e-commerce player is curating delightful personalized user experiences, with product management playing a pivotal role in this growth story!
The Cosmetic Industry landscape has morphed dramatically during the ongoing COVID-19 crisis. With beauty brands being forced to cater to digital customer journeys; innovation has become more critical than ever.
And, to add greater credence to this, we caught up with Suhas Vijayan , Head of Digital Marketing at L'Oréal, India (PPD).
L'Oréal, the global pioneer in the beauty and cosmetics industry believes in the power of digital transformation. Over the years, it has revolutionized the beauty of tomorrow with digital innovations - from product design to virtual beauty experiences delivered to customers across geographies.
Suhas Vijayan highlights the following:
- The effect of COVID-19 on the beauty and cosmetics industry
- The shift in consumer behavior, sentiments, and the need for brands to be customer-centric
- The need for brands to adopt an innovation-first mindset
- The role of AR/VR in augmenting digital customer journeys
- Best digital marketing practices for CPG brands to stay relevant during these times and beyond
Tune in to learn from the world’s leading beauty and cosmetics company that has embraced a digital-first approach to drive profitable growth and increase customer engagement during these unprecedented times!
The COVID-19 crisis has pushed BFSI brands to redefine their strategic agenda, consider the lessons learned during the height of this pandemic, and review their digital transformation objectives.
To understand the importance of a digital-led recovery in the BFSI sector, we caught up with Donny Setiadi, Head of Wealth & Channel Management at BCA Sekuritas, Indonesia.
BCA Sekuritas is an Investment Banking subsidiary of the Bank Central Asia (BCA) which is Indonesia’s leading and most trusted bank. A Southeast Asian market leader since 1957, they have established themselves as pioneers in the digital banking arena.
This unique episode that takes place partly in Bahasa sees Donny share insights on:
- The effect of COVID-19 on the BFSI sector
- The shift in consumer behavior due to COVID-19
- The need for digital transformation and AI to create sustainable growth models...
...and, a whole lot more!
Tune in to understand how this pandemic has accelerated digital adoption especially in the BFSI sector; straight from one of the pioneers in this space across emerging economies.
When the going gets tough, the tough get going. And, when industries get negatively disrupted, the tough turn to innovation and customer-centricity as a gamechanger. That holds true for the banking industry as well, as it re-aligns to new market realities.
We recently caught up with Sigit Prihatmoko, VP - Corporate Strategy and Performance at Bank BNI, Indonesia; who shared many interesting insights on how the banking industry in emerging economies can embrace a digital transformation-led recovery.
Sigit highlights the following:
- The impact of COVID-19 on the banking sector and the economy in Indonesia
- How digital transformation is the key to serve the changing needs of both retail and wholesale banking customers
- The role of personalization in keeping customers engaged and coming back to make more digital transactions
- The role of ML/AI in reshaping digital strategy, especially in the banking sector
Listen on to learn how a major player in the Southeast Asian BFSI arena, in Bank BNI, looks to gather growth momentum in the COVID-19 era and beyond.
The concern around health and life in the COVID-19 era is natural. The insurance sector is also facing the impact of a regressing economy due to COVID-19 and has to be equipped with new digital-driven growth models to sustain and increase customer retention.
To understand how the insurance sector in Southeast Asia is tackling these challenges, we caught up with Antony Japari, Board Member & Head of Insurance Literacy and Inclusion Department at the Indonesia Life Insurance Association.
Indonesia Life Insurance Association represents the interests of life insurance companies in Indonesia. It’s main objective is to unite the aims and purpose of the insurance sector to protect the people of Indonesia.
Antony Japari highlights the following:
- The shift in consumer behavior due to COVID-19
- The impact of COVID-19 on the insurance sector
- The need for digital transformation in the insurance sector
- The need to re-strategize communication across channels to ensure user retention
- The need for new and improved growth models to ensure business sustainability
Tune in to understand how a respected regulatory body like the Indonesia Life Insurance Association is using a digital-led recovery path to overcome the challenges during these unprecedented times.
As we move from reeling to reflecting on the disruptions caused across industry verticals due to the COVID-19 pandemic , the most impactful path towards regrowth is data-driven personalization.
And, to lend greater credence to that reality, particularly in the media and OTT sector, we caught up with JC Medina, VP for Digital Innovation at Cignal TV, Philippines.
Founded in 2009 , Cignal TV is the largest DTH company in the Philippines. Recognized as a gamechanger in its vertical in Southeast Asia, they have recently extended their offerings across OTT platforms as well.
JC Medina accentuates the following:
- The need for organizations to be inherently agile to sustain growth even during testing times
- The positive impact on the OTT landscape due to COVID-19
- How personalization can be a powerful user retention tool through AI-led recommendation engines
- How to create an effective personalization strategy roadmap
- The importance of regulated data collection to facilitate a personalized CX
Tune in to gain razor-sharp insights from a regional OTT powerhouse in Cignal-TV, on how to kickstart your AI-led personalization growth engine.
Social distancing measures due to COVID-19 - which include shutting down of movie theaters - have made consumers turn to and rely more on OTT platforms for entertainment, leading to a surge in digital content consumption.
We wanted to understand how these evolving consumer behavior trends are impacting the OTT space in emerging markets and caught up with Daniel Hartono, CEO of Vision+ and MD of MNC-Vision Network, Indonesia.
Founded in 1994, Vision+ (MNC) is a pioneer in the broadcast media industry. An award-winning, customer-centric company, it has now expanded its offerings into the OTT vertical as a leading player in Indonesia.
Daniel Hartono shares his thoughts on:
- The positive impacts on the OTT industrial landscape due to COVID-19
- How a customer-centric content strategy is the key to increase market share
- The important role of personalization and AI-led recommendation engines to increase user retention in OTT
- The need for an AI-driven content strategy to ensure sustainability in this changing digital landscape
Hear how Indonesia's top OTT platform is powering user engagement and retention with AI-led personalization as a growth level.
COVID-19 has had a far-reaching domino effect on the global economy. That’s just the harsh reality. The best way for brands to counter this is to adopt a digital-led recovery.
We caught up with Mark Bantigue, Head of Digital and Conversational Channels & VP at BDO Unibank, Philippines to get his thoughts on the same.
A noted opinion leader in the nascent demand-driven tech niche in Southeast Asia, Mark Bantigue, works where technology can improve daily lives. He has previously worked at Security Bank, Globe Telecom’s mobile platform startups, and various regional mobile-first startups.
Mark shares valuable insights on:
- How COVID-19 has become the biggest driver for digital transformation for both brands
- The shifting paradigm of how brands communicate with their customers across various stages of their individual lifecycles
- How personalization is the key for brands to reshape their strategies and focus on regrowth
- The need for organizational C-Suite to adapt to new cultural shifts in order to drive rapid digital transformation
Tune in to learn from a leading regional leader about the power of personalized marketing and CX; particularly in the BFSI sector.
During the COVID-19 crisis, cash; i.e. currency notes are seen as a potential carrier of the virus. This has acted as a major catalyst for digital payment adoption, aiding in keeping economies afloat.
We recently caught up with Salil Seth, Head of Growth Hack & Loyalty at Boost, Malaysia.
Boost is Malaysia’s award-winning homegrown lifestyle e-wallet app. Founded in 2017, Boost believes in being a customer-centric brand driven by cutting edge technology like AI, personalization, and predictive analytics.
Salil shares solid insights on the following:
- The need for brands to rewire their supply chain to adapt to the frugal spending patterns of consumers
- The importance of the organizational C-Suite to have a growth mindset
- The key challenges faced by the BFSI sector when coming to terms with the new normal
- The essential need for churn analysis and management in the financial sector to improve user retention
- The role of AI-led marketing automation and personalization in arrest churn and build user loyalty
Hear what an award-winning digital payments platform like Boost has to say on pursuing regrowth on the pillars of AI and customer-centricity particularly in the BFSI sector.
The digital-first health strategies adopted by several countries to control the spread of COVID-19 have reshaped the way the healthtech sector functions. AI-powered healthcare apps are taking centre-stage.
We caught up with Iqbal Sandira, Head of Digital and Growth Marketing at Klikdokter, Indonesia.
Klikdokter is Indonesia’s leading healthtech company focused on creating a happier and healthier society. They are pioneers in bringing digital health service to the people of Indonesia that they can trust and rely on.
Iqbal highlights the following:
- The changes in consumer behavior during these testing times
- The need for brands to focus on creating goodwill through empathy
- The challenges in marketing, especially in the healthtech sector
- The importance of AI and multi-channel marketing automation for brands to prepare for the next wave of economic growth
Listen on to understand how a healthtech pioneer like Klikdokter is using AI and multi-channel marketing to create a sustainable roadmap for regrowth.
The COVID-19 pandemic has created a shift in the way businesses function. It has given birth to new opportunities that are worth of exploring and learning from during these challenging times.
We caught up with Raffy Vicente, Commercial Director of QuadX, Philippines - to understand the impact COVID-19 has had on the digital logistics sector and to gain a deeper insight into the pivotal role of personalized marketing in driving revenue.
QuadX is a leading experience innovator in the Philippines, specializing in cross-border digital logistics and e-commerce payment processing. They aim to make delivery and payment seamless in this entire value chain.
Raffy talks about the following:
- The effect of COVID-19 on the digital logistics and payment processing business
- The value of personalization in this space
- The need to create the right buyer personas to benefit from personalization
- The KPIs that matter the most while measuring the impact of personalization
- The steps to kickstart a data-driven personalization strategy for entrepreneurs
Hear what Raffy has to say on the need for personalization across enterprises, SMBs, and startups alike; particularly in the digital logistics and payment processing sector!
COVID-19 has given both brands and consumers alike enough food for thought. Many B2C and B2B brands are pivoting their strategies to ensure sustainability and re-growth.
We recently chatted with Vignesh Murali, Head of Marketing at Equitas Small Finance Bank, India.
Founded in 2007; Equitas Small Finance Bank is a leading new age bank that is giving children, youth, families, and business people across India a new and fun way to bank. Headquartered in Chennai, India; they believe in enabling and elevating livelihoods based on trust.
Vignesh shares insights on the following:
- The dire need for brands to be customer-centric during these times to get back on the growth path
- The importance for brands to adopt a data-first mindset
- The value in leveraging Macro and Micro-Influencers
- The new trend of sharp migration from ATL to digital marketing strategies
- The role of personalization, mobile marketing, and digital adoption to uplift user retention and conversions
Listen in to learn how a leading banking player like Equitas is harnessing new-age digital transformation to create a sustainable, customer-centric brand!
COVID-19 has acted as a catalyst for digital transformation across several industries. And, banking is no exception.
We recently caught up with Aizuddin Danian, Head of Digital Banking at Standard Chartered Bank, Malaysia who shared valuable insights on how personalization in the banking industry is critical to both business and consumer interests.
Aizuddin Danian highlights the following:
- The impact of COVID-19 on the banking sector
- How digital transformation is the key to serve the changing needs of consumers
- The important KPIs that the banking sector has to focus on to ensure user retention during these volatile times
- The value of personalisation to consumers in the banking sector
- The need for brands in the banking sector to leverage AI/ML and predictive analytics to develop a competitive edge
Tune in to learn how a banking giant is delivering differentiated customer experiences across both emerging and mature markets in these times and beyond!
The COVID -19 pandemic continues to impact most industries at an unprecedented scale , especially the travel industry. The sector has witnessed a major disruption over the past few months.
We recently caught up with Tarun Valecha , Senior Product Owner at AirAsia.
AirAsia is the largest airline in Malaysia in terms of fleet size and destinations. During these challenging times, AirAsia has emerged as one of the few airlines to act quickly to develop contactless technology to boost travel confidence.
Tarun Valecha highlights the following:
- The impact of COVID-19 and the resultant changes in the travel industry market landscape
- The need for organizations to be agile in order to restart and sustain growth
- The importance of embracing technology like AI, chatbots, predictive analytics, etc. to increase user engagement across their website and mobile app
- The critical KPIs to measure user engagement in the travel sector, especially during these times
- The power of personalization at scale to drive higher user conversions and retention
Join us to understand how a leading brand like AirAsia is leaning on cutting-edge tech and AI to retain its competitive advantage in the travel industry.
COVID-19 has transformed the competitive and consumer behavior landscape across industries and regions. The BFSI sector also continues to deal with this trickle-down effect.
We caught up with Sharad VK, Marketing Director at one of the leading financial services providers from the UAE: Century Financial.
Headquartered in Dubai and with over 30 years of expertise in the market, they specialize in investments and trading in financial instruments like currencies, indices, shares, and treasuries.
Sharad VK highlights the following:
- COVID-19 as a catalyst for digital transformation
- The current BFSI landscape in the UAE and Middle East
- The guidelines for brands in BFSI to revamp their marketing strategy to counter these unusual times
- The need for brands to deliver customer-centric personalized experiences
- The changes in BFSI consumer needs and guidelines for re-marketing
Listen on to understand what a BFSI leader like Century Financial is doing differently in the COVID-19 era to set serve consumers better while setting new operational benchmarks!
In this very special episode in Vietnamese, we caught up with Nguyen Thinh, Head of Marketing, at one of the leading online bookstore platforms in Vietnam: Fahasa!
In an interesting chat, Nguyen shares valuable insights in the COVID-19 context and beyond:
- How businesses need to adapt in terms of their work (from home) culture, data analytics, and marketing strategy during these current times
- The important role of data-driven user engagement and retention
- The key user engagement and retention challenges specific to the online bookstore business
- Delivering awesome user experiences at scale with personalization
- How Fahasa drives marketing ROI using email, web and mobile app engagement, personalization, etc.
Learn how a specialty online bookstore can adopt multi-channel marketing automation and omnichannel personalization to re-position itself for growth in a post COVID-19 world.
The COVID-19 pandemic is pushing B2C brands to think beyond survival and focus future re-growth.
To understand how e-commerce platforms across emerging markets are reacting to the changing tides of consumer behaviour, we caught up with Matthias Pieringer, COO and Julien Marie, Marketing Technology Officer at MetroDeal, Philippines.
Founded in 2011, MetroDeal is one of the most successful e-commerce platforms in Asia, with growth rates of more than 20% every month. They specialize in being a virtual marketplace, online travel, and hyper-local deals booking portal.
Matthias and Julien share cutting-edge insights on :
- The importance of the communication and marketing strategy for an e-commerce business during these unprecedented times
- The need for the organizational C-Suite to adopt an analytical approach
- The positive impact of personalization across platforms, channels, and devices on marketing ROI and topline revenues
Listen on to understand the value of personalization to increase conversion and user retention rates for e-commerce platforms, both during and post COVID-19!
COVID-19 and resulting lockdowns across geographies are encouraging B2C brands to accelerate their pace of digital transformation and pay closer attention to rapidly evolving consumer behavior.
We caught up with Azran Osran-Rani, the CEO and Co-founder of Malaysia’s leading digital health and therapeutic platform: Naluri.
Naluri combines user behavior and psychology, data science, and digital design to help digital users make healthy and sustainable lifestyle habits.
A prominent business and marketing leader, entrepreneur, startup mentor, and author; Azran was featured in Tatler’s “Most Influential Voices in Asia” list (May, 2020). He has previously held leadership positions at the likes of iflix, AirAsia, and Astro.
Azran Osran-Rani talks about:
- Change in consumer behaviour due to COVID-19 and the mental impact on these situational changes
- The need for brands to be truly customer-centric to re-start and sustain growth
- The KPIs to measure user retention at Naluri
- The critical role of personalization in the HealthTech space
- How AI, NLP, and predictive analytics can shape business strategy
Tune in to understand why Azran Osran-Rani believes technology is important to brands across all verticals and how it is changing the healthtech sector radically.
The global COVID-19 is compelling B2C brands - across industries and markets - to reinvent their short-term and long-term strategies, so they are better positioned in a post-COVID world.
We caught up with Reginald Hamdani, CEO of Jagadiri - and in-charge of all digital businesses under one of Indonesia’s largest business conglomerates: Salim Group.
Reginald sheds valuable insights on how they are embracing the power of digital transformation to navigate through these challenging times:
- The impact of the COVID-19 lockdown on the Insurance business in Indonesia
- The value of empowering and servicing the Bottom of the Pyramid (BoP) as a focus demographic
- How to prepare for the next wave of economic growth by leveraging technology and digital transformation
- The changes in consumer behaviour trends post COVID-19
Listen in to understand how emerging economies can be revitalized through a digital-first Information and Communication Technology (ICT) strategy.
Let’s face it - COVID-19 has turned our lives upside down. From our workplaces to politics to the stock market, each day seems to take us further into a state of unsettling unknowns.
To gain a deeper insight into how the fintech sector in emerging markets is adapting, we caught up with Denny Dilham, CEO of IndoAlliz in Jakarta, Indonesia.
IndoAlliz aims at making financial management easy for Indonesians. The platform also helps facilitate seamless transactions between financial and non-financial services.
Denny highlights the following:
- Change in consumer behaviour patterns and its effect on traditional brick-and-mortar businesses
- The impact COVID-19 has had on the Insurance and Lending business
- The importance of a CEO’s positive mindset at this time to identify gaps and how companies can level up through digital transformation
Listen in to understand the value of dynamic digital strategy in the fintech sector during these uncertain times.
We recently had an interesting conversation with Mark Baartse, a leading data-driven marketing consultant from Australia.
A Top 50 CMO from Down Under, Mark shares his views on how digital brands can reorient their user growth and CX framework during and post COVID-19 - through valuable insights such as:
- The changing consumer behaviour trends across B2C brands and the new user segments that have emerged as consumption catalysts
- The key digital channels that will drive growth and how B2C brands need to optimize their marketing mix
- The importance of developing a unified view of individual customers to facilitate agile decision-making
- How B2C e-commerce brands can leverage AI to fuel personalized customer experiences and robust recommendation engines
- How brand marketing will become more important to businesses in a post COVID-19 world
Tune in to listen to Mark's razor-sharp insights on all things personalization, AI, and re-visiting data-driven consumer behaviour trends - to ace marketing in the COVID-19 era!
During the current lockdown, we caught up Yuda Wirawan, CMO at PT. Central Asia Financial (Jagadiri); one of Indonesia's leading Insurance players.
In a freewheeling chat, Yuda highlights the following:
• The impact of COVID-19 on the Insurance sector in Indonesia
• How Jagadiri banks on its leadership and infrastructure to ace remote-working
• How Netcore Solutions helped Jagadiri become the first Insurance player in Indonesia to implement the WhatsApp Business Solution
• Experiments in marketing strategy and campaign messaging run by Jagadiri during the lockdown
• The need for conventional businesses to embrace digital transformation in a post COVID-19 world
Learn how Jagadiri is re-positioning itself for growth by embracing cutting-edge martech solutions for the rest of 2020 and beyond!
During this lockdown while all of us are working from home, we caught up with Varun Atul Vashishtha, Senior Product Manager at StoreHub in KL, Malaysia!
A leading tech company in Southeast Asia, StoreHub powers 15K+ businesses with cloud-based POS systems, e-commerce platforms, QR-based loyalty programs, and food delivery to help merchants during this lockdown.
Varun highlights the following:
• Changing market realities and user behavior trends during the COVID-19 lockdown
• Innovative strategies undertaken by StoreHub to combat the current market scenario
• KPIs that matter the most and the challenges that they face in achieving them
• The future of marketing driven by personalization, predictive analytics, and AI
Get a bird's eye view on how one of the leading tech brands from Southeast Asia is re-positioning itself for growth during and post the COVID-19 era!
Just before government sanctioned lockdowns came into effect, due to the ongoing COVID-19 crisis, we caught up with Siddhartha Roy, COO at one of India's pioneering OTT platforms: Hungama.
Siddhartha shares valuable insights on the following:
- The genesis, growth story, and current landscape of the Indian OTT space
- The power of creating sticky content in regional languages to capture greater market share
- How Hungama uses big data and cutting-edge tech like AI to fuel a powerful content recommendation engine
- The impact of personalizing user experiences across multiple digital touchpoints, such as apps, websites, push notifications, email, etc.
- The value of human capital and AI working together to elevate user experiences at scale
Check out what Siddhartha has to say on turning freemium users into paying subscribers by turning up the volume on user delight!
As part of our #PersonalizationThursdays series where we discuss the impact of personalization and predictive recommendations across key industries, we caught up with Namrata Balwani, a leading Martech Influencer, Marketing and Growth Consultant based out of the UAE.
Namrata sheds light on how the ongoing COVID-19 pandemic is impacting businesses, work (from home) culture, and their marketing strategies. She talks about the key challenges that businesses encounter while leveraging actionable behavioural insights to power their marketing and personalization strategy.
She underscores how some brands are acing their personalized product recommendation game. Namrata shares interesting insights into how brands can identify the line between personalization and over-personalization without getting carried away.
Tune in to listen to Namrata's take on all things customer data, personalization, and marketing adaptability!
As part of our #PersonalizationThursdays series where we discuss the impact of personalization and predictive recommendations across key industries, we caught up with Ms. Diksha Singh, Head of Product at one of India's biggest fantasy sports gaming platforms: BalleBaazi!
Diksha talks about the growth and scale of the fantasy sports gaming industry in India. She also highlights how Netcore is empowering BalleBaazi to power user engagement and retention at scale with its dynamic app analytics suite.
Diksha further sheds light on how they increase app adoption and stickiness by directing users to new features while they're live on the app with Contextual App Walkthroughs. She rounds up by underscoring the role of AI-led sport and match participation recommendations in BalleBaazi's marketing strategy.
Tune in to learn how fantasy sports gaming platforms can boost user engagement and retention with granular insights from Netcore's actionable app analytics suite!
As part of our #PersonalizationThursdays series where we discuss the impact of personalization and predictive recommendations across key industries, we had the honor of hosting the leading Martech guru and Godfather of Customer Data Platforms (CDPs), David Raab!
David highlights why businesses require #CDPs, how they’re implemented, and who are the key internal stakeholders involved in its implementation. He also talks about how CDPs lay the foundation for driving personalization at scale and cites examples of brands that are acing this with the application of an additional AI layer.
A super-insightful conversation with our host, Pradyut Hande, this is one episode that every marketer, product manager, and data scientist - across industries - will find valuable!
As part of our #PersonalizationThursdays series where we discuss the impact of personalization and predictive recommendations across key industries, we interacted with Mr. Anand Bhaskaran, Head of Digital Marketing at India's online supermarket: BigBasket!
Anand highlights the major #UserEngagement and retention challenges - specific to the online grocery space - that data-driven personalization helps address. He throws light on how conventional marketing, tech solutions, and human experimentation when used together can unlock value at scale; across both Tier 1 and Tier 2 cities in emerging markets.
Tune in to learn how digital grocery platforms can uplift conversions and marketing ROI using a well-conceived personalization strategy!
As part of our #PersonalizationThursdays series where we discuss the impact of personalization and predictive recommendations across key industries, we caught up with Ms. Shalini Sinha, Growth Marketing Manager at India's largest dining out and restaurant tech platform: DineOut!
Shalini highlights critical user engagement and retention challenges that DineOut tackles with the power of data-driven personalization. By leveraging complex ML algorithms, DineOut delivers contextual recommendations to individual users to increase platform stickiness and repeat usage.
Tune in to learn how foodtech brands can uplift conversions and marketing ROI with the power of personalization!
As part of our #PersonalizationThursdays series where we discuss the impact of personalization and predictive recommendations across key industries, we caught up with Mr. Shashank Misra, Senior Product Manager at India's largest flowers and gifts platform: Ferns N Petals.
An e-commerce expert, Shashank sheds light on the key user engagement, conversion, and retention challenges that AI-led personalization can address. He highlights the value of individualizing customer journeys across channels and platforms to optimize the UX.
Tune in to learn how e-commerce websites and apps can uplift conversions and marketing ROI with the power of personalization!
The debut episode of The Martechno Beat features an insightful conversation with Mr. Himanshu Periwal, ex-Head of Growth at one of the leading online travel platforms in India - ixigo.com. A leading growth practitioner, Himanshu sheds light on how travel apps can drive higher user engagement, retention, and monetisation through the data-driven adoption of Martech. Tune in to learn actionable growth and retention strategies to help your mobile app unlock the next wave of growth through multi-channel personalisation at scale!