The Search Marketing Podcast: Recent Episodes
Vertical Leap
Premier Google Partner, Vertical Leap, brings you the latest advice and guidance from our in-house specialists to help boost your visibility in the search engines and drive traffic to your website. Conversation topics include SEO, PPC, conversion rate optimisation and content marketing, to name but a few. We’ll share with you the tools, strategies and techniques you need to not only ensure that your organic and paid traffic is relevant but also converts into leads and paying customers. Send in your questions to info@vertical-leap.uk. Produced by Vertical Leap, the UK’s most effective search marketing agency. Find out more at vertical-leap.uk
In this episode we give you 3 great alternatives to the primary PPC platforms - Google, Microsoft and Facebook ads. Leading the conversation are two of our highly experienced and knowledgeable PPC specialists at Vertical Leap, Matt McCullough and Callum Coard.
We discuss:
- Alternative ad options - Ebay, Amazon and Pinterest
- Traffic and competitiveness
- Setting these ads up and ongoing optimisation
- Other ad alternatives
Guest speakers
Matt joined the Vertical Leap team in March this year, with 7 years of digital marketing experience. He specialises in PPC management helping businesses increase their ROI across multiple ad networks.
Callum is a PPC Specialist and joined Vertical Leap in early 2019. He believes the future of commerce and business will continue to innovate online and no other industry is as exciting or changes as much day by day.
In this episode we discuss three top trends in website design that you need to know for 2021 to keep your users engaged for longer and stay ahead of the game.
Leading the conversation is Vertical Leap's Head of Creative - Kirsty McLean, Lisa Morgan - Creative Account Manager and Web Developer - Verity Maton.
We discuss:
- Augmented reality
- Virtual reality
- Voice recognition
Guest speakers
Kirsty heads up the Creative team at VL and has been bridging the gap between the practical and the aesthetic for over 15 years.
Lisa is Creative Account Manager at Vertical Leap and has over 14 years agency experience. Lisa started her career as a Graphic Designer, before moving into Account Management. She specialises in creative, website development and User Experience.
Verity is a developer at Vertical Leap with a particular interest in how humans and technology interact.
In this episode we help you with how to identify a problem with your SEO.
Leading the conversation are two of our highly experienced and knowledgeable SEO Specialists at Vertical Leap, Ben Jayston and Stuart Clark.
We discuss:
- What is classed as a problem?
- How you identify a problem
- What can cause it?
- When a problem is not a problem
- How to fix it
Guest Speakers
With 15 years in SEO and an entrepreneurial background in all things digital, Ben has been working at Vertical Leap since 2016.
Stuart has been a part of the Vertical Leap family since 2010 and enjoys helping people with great ideas find their audience.
In this episode we discuss why large name brand businesses should care about SEO.
Leading the conversation is Vertical Leap Managing Director, Chris Pitt, and Head of Services, Lee Wilson; two highly knowledgeable and experienced search marketing experts.
We discuss:
- Do big brands really need SEO & why does a national or global brand need to compete on a local level?
- How should a large company approach SEO?
- Are larger brands reconsidering the value of SEO since Covid-19?
- What should big brands be focussing on for 2021?
Guest speakers:
Chris is Managing Director at Vertical Leap and has over 20 years’ experience in sales and marketing, previously holding senior roles in tax and financial companies. He’s a regular at exhibitions and events across the country having presented at all the major industry exhibitions as well as providing educational talks at Google’s London HQ.
And Lee is Head of Services after previously heading up the SEO department. He joined the team in 2010 after running digital departments since the early 2000’s. Before Vertical Leap, Lee had experience setting up and running his own company focused on search marketing, as well as working in-house, growing a national company into international audiences through online development. He has also written and published two SEO industry books.
We're back with another episode of our regular show, ‘What’s New in Digital Marketing?’, and we have our guest panel speakers Ben Jayston and Stuart Clark, both SEO Specialists at Vertical Leap and Matt McCullough, who specialises in PPC.
We discuss:
- AI news ; Elon Musk's predictions and what this means for digital marketing
- Lead form extensions in Google Ads
- The new version of Bing Webmaster Tools
Guest Speakers
With 15 years in SEO and an entrepreneurial background in all things digital, Ben has been working at Vertical Leap since 2016.
Stuart has been a part of the Vertical Leap family since 2010 and enjoys helping people with great ideas find their audience.
Matt joined the Vertical Leap team in March this year, with 7 years of digital marketing experience. He specialises in PPC management helping businesses increase their ROI across multiple ad networks.
We're back with another episode of our regular show, ‘What’s New in Digital Marketing?’, and we have our guest panel speakers Ben Jayston and Marie Turner, both SEO Specialists at Vertical Leap and Matt McCullough, who specialises in PPC.
We discuss:
- Breakout terms in Google Trends
- Google Digital Garage
- Google's depreciation of the old structured data testing tool
- Women in mentoring
- Bing has announced how to optimise your content for search questions using deep learning
- Google Discover Ads
- Google ads mobile app MCC update
Guest Speakers
With 15 years in SEO and an entrepreneurial background in all things digital, Ben has been working at Vertical Leap since 2016.
Marie has been in marketing for 10 years – 5 years in national media planning and advertising, and 5 years in SEO and content marketing. She’s been at Vertical Leap almost a year after relocating from Essex to Hampshire last year.
Matt joined the Vertical Leap team in March this year, with 7 years of digital marketing experience. He specialises in PPC management helping businesses increase their ROI across multiple ad networks.
In this episode we tell you how to find new content ideas you probably haven’t thought of to keep your audience engaged, to help new audiences discover your business through search and to increase conversion. Leading the conversation are two of our SEO experts at Vertical Leap, Sally Newman and Gemma Scarth.
In this episode you will learn:
- How to use competitors to find new content ideas
- How to find content ideas using SERP's
- What are the best ways to find FAQ's for your industry?
- How to get involved in content ideation through brainstorming
In this week's episode we discuss five clever ways to do keyword research so you can discover new opportunities to connect with your target market through search.
Leading the conversation is Head of Enterprise SEO, Dave Colgate and one of our SEO Specialists, Marie Turner.
In this episode, you will learn about:
- Search volume
- Search intent
- Keyword groups
- Boosting existing keywords
- Competitor keyword gaps
- How to make your content rank higher
This is the first episode of our regular show called ‘What’s New in Digital Marketing this week?’, and we have our guest panel speakers Stuart Clark and Marie Turner, both SEO Specialists at Vertical Leap and Matt McCullough, who specialises in PPC.
We discuss Google's new announcement for e-commerce category pages, how stores emerging from the current lockdown will affect websites and the new free Google shopping ads tool, Surfaces.
Welcome to the Vertical Leap podcast! In this first episode we discuss the top five search marketing trends for the rest of 2020 that marketers should be aware of in order to increase your visibility online and get a competitive edge in your industry.
Leading the conversation is Vertical Leap Managing Director, Chris Pitt, and Head of Services, Lee Wilson; two highly knowledgeable and experienced search marketing experts. They discuss a range of topics including intelligent automation, augmented reality, the offline/online shift, micro-influencers and the changing behaviours in how we consume content.
This is a quick intro episode for you so you can understand a bit more about who we are and what we do at Vertical Leap search marketing agency. PLUS, you can get to know what we're going to be talking about on future episodes and how we can help you and your business.