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In this episode, Simon Lader sits down with Lori Asbury, a seasoned executive with over 25 years in brand strategy, operations, and consumer marketing. From shaping billion-dollar brands like HGTV, Fox, and CBS to leading her own agency through challenges like COVID, Lori shares actionable advice on strategic planning, authentic storytelling, balancing vision with execution, and scaling small businesses. Drawing from her equestrian background, she emphasizes resiliency and thinking outside the box. Whether you're a startup founder or corporate leader, this episode is packed with insights on driving revenue growth while staying true to your brand.

Key Moments

Drivers of Sustainable Growth

Balancing Big Picture and DetailsReal-World Examples of Balance

Building the Right Team

Understanding the Competitive LandscapeThe Power of Storytelling and AuthenticityCommon Mistakes in Brand ExtensionLessons from Big Brands to Small BusinessesEquestrian Lessons for BusinessThree Tips to Follow in Laurie's Footsteps

To learn more about Lori Asbury please visit her Linkedin Profile

To learn more about Lori please visit her website

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YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

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In this inspiring episode, Anya Cheng shares her remarkable journey from a non-technical immigrant background to leading product and growth at giants like Facebook, eBay, Target, and McDonald's, and ultimately founding Taylor—an AI-driven menswear rental and styling service for busy professionals. Drawing from her experiences during the 2008 recession, Anya discusses overcoming job-hunting hurdles, the birth of Taylor from personal frustrations with fashion rentals, and how AI and human stylists combine to solve real pain points for ambitious men who prioritize success over style. She reveals growth strategies, lessons from big tech, and future plans for sustainability and corporate partnerships. Perfect for entrepreneurs, fashion innovators, and anyone navigating career pivots.Key Moments

1. Host welcomes Anya Cheng, highlighting her tech leadership at Facebook, eBay, and more. Anya introduces Taylor as an AI service that curates and rents real menswear for busy men, eliminating shopping and laundry.
2. Anya shares how imposter syndrome as a female immigrant leader at eBay sparked Taylor. She hated subscription boxes and rental hassles, realizing fashion companies ignore practical users.Key Quote: "Most of fashion companies are designing for people who are into fashion, not for people like me. I just want to get ready for the day... Success for me is not about looking good. It's about looking good to get a job, get the deal."
3. Fresh from Northwestern with a marketing master's, Anya ambushes recruiters, networks via professors, and cold-calls publishers amid layoffs—turning desperation into her first media role.
4. Anya explains why she didn't quit: By leveraging her reporter skills (e.g., interviewing, cold-calling), challenges felt manageable, fueling hope.
5. Two years in, Taylor's users aren't just renting clothes—they're buying "chances to succeed" (e.g., job interviews, deals). Customers value convenience like an "executive assistant," while suppliers seek detailed feedback to reduce waste.
6. AI powers onboarding (quizzes, photos) and recommendations from 27,000 garments, with human stylists refining via Zoom/text. It even generates SEO content for trends.
7. Partnerships with dating apps, fitness centers, law firms, and nonprofits outperform solo efforts. Content marketing educates on body types and travel perks (e.g., no luggage fees).
8. From a Shopify waitlist, Anya manually bought/s shipped sale items from Macy's to her first eager customer (a real estate agent), validating demand and iterating 100 times.
9. Big tech taught logical thinking (goals vs. strategies) to pitch investors. For Taylor, targeting men yields higher margins than women's rentals due to buy-through rates.
10. Illustrate a clear problem/persona (e.g., men's convenience vs. women's variety). Nail one giant feature (like Google's search bar). 3) Focus on product-market fit over features.

To learn more about Anya Cheng please visit her Linkedin ProfileTo learn more about Taelor please visit her website

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YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

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In this episode of The Conference Room, host Simon is joined by serial entrepreneur Kasim Aslam. Kasim shares his inspiring journey from humble beginnings in Albuquerque to building multiple seven and eight-figure businesses, including the top-ranked Google ad agency Solutions 8, which he sold in 2022. He discusses his entrepreneurial origin story, the challenges he faced, and how he cracked the code on hiring exceptional talent globally. Kasim introduces his upcoming book Higher, a step-by-step framework for hiring top remote talent, and dives deep into why most businesses struggle to attract extraordinary employees and how to fix that. He also shares practical hiring strategies, including how to find, vet, and retain the best people worldwide, especially in emerging markets. This episode is a must-listen for entrepreneurs and business leaders looking to scale with high-impact talent.

Key Moments:

1. Introduction to Kasim Aslam: Serial entrepreneur, author, and founder of Solutions 8, with multiple successful exits
2. Cassim’s entrepreneurial origin story: Growing up in poverty, early business lessons selling candy, and the impact of his upbringing.
3. Overcoming adversity: From losing everything in the banking collapse to starting over with web work and building Solutions 8.
4. Building and selling Solutions 8: Growing the largest dedicated Google ad agency and lessons learned from the exit.
5. Post-exit ventures and passion for offshore staffing: How Kasim builds multiple service businesses and his focus on empowering talent in emerging markets.
6. The Higher book and hiring philosophy: Why treating people as commodities is wrong and the power of the Pareto (80/20) distribution in talent.
7. Why most businesses repel top talent: Fear of competence, mediocrity, and the importance of paying more to attract exceptional employees.
8. Global talent arbitrage: How hiring internationally can provide access to highly skilled, motivated workers at competitive rates.
9. Practical hiring framework: Writing compelling job posts, using “fly traps” to filter candidates, paying for trial projects, and testing real job skills.
10. Final tips and book launch: Top three hiring tips—be a place people want to work, have high expectations, and trust your team. How to get the Higher book and connect with Cassim.To learn more about Kasim Aslam please visit her Linkedin ProfileTo learn more about Pareto Talent please visit her website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

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In this insightful episode, Simon sits down with Luiz Rozo, a FIFA licensed football agent and director of Pro Elevate XIV, a global sports agency focused on elevating elite football talent from Latin America to international markets, especially the Middle East. Luis shares his personal journey from Colombia to becoming a football agent, the unique challenges and opportunities in Latin American football, and the critical role mindset plays in a player’s success. They also explore the importance of relationship building in the sports business, cultural nuances in global football markets, and the future of women’s soccer. Whether you’re a football fan, aspiring agent, or interested in sports business, this episode offers valuable lessons on resilience, identity, and strategic growth.

Key Moments:

1. Beyond skill, discipline, resilience, and emotional intelligence define a player’s long-term success.
2. Building a strong personal identity helps players overcome setbacks and maintain performance.
3. Working with young players and their families from an early age ensures better career guidance.
4. Pro Elevate XIV connects Latin American talent with emerging markets like the Middle East, creating new pathways.
5. Colombian football suffers from limited data and streaming exposure, affecting player visibility internationally.
6. Successful agents focus on understanding and meeting the needs of clubs, not just pushing players.
7. Navigating different business practices, especially in the Middle East, requires transparency and long-term thinking.
8. Helping players develop strong relationships with teammates is key to their growth and success.
9. Know your market’s needs clearly, genuinely care about your clients and partners, and anticipate future trends.
10. There is significant opportunity in women’s football, especially in Latin America and the Middle East, which Pro Elevate XIV aims to support.

To learn more about Luiz Rozo please visit her Linkedin Profile

To learn more about ProElevateXI please visit her website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

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Welcome to a special episode of The Conference Room, where we revisit some of the most insightful conversations from 2025. This episode features a dynamic panel of experts sharing their unique perspectives on business growth, innovation, marketing, and cybersecurity.

Key Moments:

Successful market entry requires thorough analysis of market fit, financial potential, and execution capability.

The U.S. market is more receptive to innovation and offers higher revenue potential compared to Europe.

Email marketing success depends on strategy, segmentation, and nurturing the customer journey over time.

Authenticity and passion are critical when speaking publicly to build trust and attract ideal clients.

Cybersecurity marketing demands respect for the audience’s privacy and a deep understanding of technical products and culture.

Featured Guests:

• Uriel Cohen – VP of Product at a leading cybersecurity vendor
• Luigi Lenguito – Co-founder and CEO of Bfore Dot AI
• Evelina Kagan – High-conversion fashion copywriter
• Kimberley Crowe – International inspirational public speaker and TEDx speaker
• Gianna Whitver – CEO of the Cybersecurity Marketing Society

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

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In this episode of The Conference Room, host Simon Leader welcomes a panel of distinguished guests from diverse business backgrounds to discuss critical topics affecting entrepreneurs and business leaders in 2025. The conversation covers the evolving nature of recruitment, startup growth strategies, the impact of chronic stress and burnout, leveraging AI for business efficiency, leadership challenges, and the importance of culture and accountability in organizations.

Key Moments:

1. Recruitment and Talent Acquisition

2. Startup Growth and Experimentation

3. Burnout and Chronic Stress

4. AI and Content Creation

5. Leadership and Team Management

6. Culture and Accountability

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

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In this episode, Simon welcomes back Andre Lester, managing partner of MS3IT Business Solutions, to discuss the transformative power of AI in business development. With 18 years of experience in IT and cybersecurity, Andre shares insights on how AI can streamline operations, enhance customer engagement, and ultimately drive revenue. The conversation delves into practical applications of AI, including automation of lead workflows, customer interactions, and the importance of context in AI-driven solutions.

Key Moments:

1. Andre is an expert in AI and business automation with extensive experience in IT and cybersecurity.
2. AI can help businesses attract and engage customers at scale by automating repetitive tasks and improving operational efficiency.
3. Andre shares his journey of using AI in his own business, Ubreakifix, to automate customer engagement and streamline operations.
4. Providing AI with detailed context about your business is crucial for effective results. Garbage in, garbage out applies here.
5. Automating customer interactions through chatbots and voice assistants can enhance customer experience and ensure 24/7 availability.
6. Various tools and platforms can be utilized for automating customer engagement, including chatbots, SMS, and email outreach.
7. AI can help create personalized outreach strategies by analyzing customer data and behavior, making communications more relevant.
8. Voice assistants can handle customer inquiries, schedule appointments, and follow up, providing a seamless customer experience.
9. Implementing AI solutions can vary in cost, with initial setup and monthly fees depending on the complexity of the system.
10. The conversation highlights the potential for AI to revolutionize various industries, including healthcare, by improving service delivery and operational efficiency.

To learn more about Andre Lassiter please visit her Linkedin Profile

To learn more about MS3IT Business Solutions please visit her website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

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In this episode of the Conference Room podcast, host Simon welcomes Andre Lassiter, the managing partner of MS3IT Business Solutions. With over 18 years of experience in IT and cybersecurity, Andre shares his journey from cybersecurity expert to AI specialist. He discusses how AI can transform repetitive business tasks into revenue-generating opportunities, emphasizing the importance of understanding business pain points and crafting tailored AI-driven solutions. The conversation covers various applications of AI in content marketing, lead generation, and the significance of implementing responsible guardrails to ensure effective AI usage.
Key Moments:

1. Andre shares his journey from a help desk technician to a cybersecurity expert and now an AI specialist, highlighting the importance of networking and continuous learning.
2. The discussion emphasizes how AI can help small businesses leverage technology to streamline operations and enhance efficiency.
3. Andre explains how AI tools like GPT can assist in content creation, ideation, and social media strategy, stressing the need for tailored messaging across platforms.
4. The importance of implementing responsible guardrails to prevent AI from generating inaccurate or misleading information is discussed, especially in professional settings.
5. Andre suggests creating structured documents and FAQs to train AI effectively, ensuring it aligns with the business's tone and messaging.
6. The conversation explores how AI can automate lead generation processes, including qualifying leads and managing follow-ups, ultimately increasing appointment rates.
7. Andre shares a cautionary tale about a failed AI strategy due to poor data structuring and unrealistic expectations, highlighting the need for clear use cases.
8. A case study is presented where AI helped resurrect old leads for a medical device company, resulting in a 35% increase in appointment bookings.
9. Andre discusses the potential for AI to enhance business processes and the importance of understanding specific use cases for successful implementation.
10. Andre expresses his willingness to return for a deeper dive into practical AI applications, encouraging listeners to explore AI's capabilities in their businesses.

To learn more about Andre Lassiter please visit her Linkedin Profile

To learn more about MS3IT Business Solutions please visit her website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

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In this episode, we welcome Lisa Zawrotny, a productivity coach with a rich background as a caregiver, mother, and business owner. Lisa shares her journey from caregiving to coaching, emphasizing the importance of compassionate and sustainable productivity systems, especially for those managing ADHD or high-stress roles. We discuss the nuances of burnout versus overwhelm, the significance of self-awareness, and practical strategies to enhance productivity without sacrificing well-being.

Key Moments:

1. Lisa shares her journey from caregiver to productivity coach, highlighting the challenges of managing burnout and overwhelm.
2. Burnout can manifest as constant dread, resentment, and exhaustion, while overwhelm often feels like having too much to do without knowing where to start.
3. Knowing and accepting oneself is crucial for building effective productivity systems tailored to individual needs.
4. Before implementing systems, decluttering and simplifying tasks is essential to create a manageable workload.
5. Productivity should support life, not the other way around. Rest and self-care are integral to sustainable productivity.
6. Productivity systems should be customized to fit how individuals work best, especially for those with ADHD or other unique challenges.
7. Moving away from hustle culture and redefining success can alleviate feelings of inadequacy and burnout.
8. Lisa discusses various tools and methods, such as the Pomodoro technique and Kanban boards, to enhance productivity.
9. Engaging with a community and seeking support can help individuals navigate their productivity challenges.
10. Lisa is working on new workshops and a signature program to further support individuals in their productivity journeys.

To learn more about Lisa Zawrotny please visit her Linkedin Profile

To learn more about Lisa Zawrotny please visit her website

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YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

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In this episode of "The Conference Room," we welcome Tiffani Bibb, a leadership coach, speaker, and former Chief People and Culture Officer. With over 15 years of HR leadership experience, Tiffani specializes in helping mid-career women navigate significant life and career transitions. She shares her journey from HR to coaching, her insights on leadership and organizational culture, and her unique "DRIVE" coaching framework designed to empower women to turn their ambitions into actionable plans.

Key Moments:

1. Tiffani shares her journey from HR to coaching, emphasizing the importance of intentional career pivots.
2. She focuses on empowering mid-career women to take control of their careers and lives.
3. Tiffani introduces her coaching framework, which includes Dream, Roadmap, Implement, Validate, and Expand.
4. Effective communication is crucial for fostering a positive organizational culture and employee engagement.
5. Leaders should conduct listening tours to understand employee needs and improve workplace culture.
6. Seeking and being open to feedback is essential for personal and professional growth.
7. Informational interviews can help individuals explore new career paths and opportunities.
8. Imposter syndrome and fear of failure often hinder individuals from pursuing their dreams.
9. Setting goals should be balanced with the ability to adapt to changing circumstances and uncertainties.
10. Building a network and seeking mentorship can significantly aid in career transitions and personal development.

To learn more about Tiffani Bibb please visit her Linkedin Profile

To learn more about Tiffani Bibb Coaching & Consulting please visit her website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

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In this episode of The Conference Room, host Simon Lader welcomes back the talented Evelina Kagan for the fourth part of their ongoing series. They dive deep into the transformative role of AI in digital marketing, discussing how it can enhance content creation, streamline processes, and ultimately help businesses scale their marketing efforts. Evelina shares her insights on using AI tools effectively, the importance of maintaining authenticity, and the ethical considerations surrounding AI-generated content.

Key Moments:

• Evelina emphasizes that AI is now an unavoidable part of digital marketing, akin to the advent of the Internet.
• AI can significantly speed up content creation processes, allowing marketers to produce more in less time.
• While AI can generate content, it’s crucial to maintain a personal touch to avoid generic outputs.
• Evelina discusses the issue of AI "hallucinations," where AI generates false information, highlighting the need for fact-checking.
• AI can assist in brainstorming and generating ideas, making it easier for marketers to overcome creative blocks.
• Providing AI with your own content helps it learn your voice and style, making its outputs more aligned with your brand.
• The conversation touches on the ethical implications of AI in marketing, including the need for transparency about AI-generated content.
• AI in Content Repurposing: Evelina explains how to repurpose a single piece of content (like a podcast) into multiple formats for various platforms.
• The episode discusses the potential for AI to change the marketing landscape, allowing one person to do the work of many.
• Evelina shares actionable strategies for integrating AI into marketing workflows, including using specific tools and setting up effective prompts.

To learn more about Evelina Kagan please visit her Linkedin Profile

To learn more about Evelina Kagan please visit her website

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YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this episode of The Conference Room, Simon Lader welcomes back Evelina Kagan for part three of their insightful conversation on copywriting. Evelina, a high-conversion copywriter, shares her expertise on crafting compelling sales pages that convert visitors into customers. She discusses the importance of understanding the difference between features and benefits, the structure of an effective sales page, and the psychological triggers that can enhance conversion rates.

Key Moments:

• Evelina background as a high conversion copywriter and her journey into sales copywriting.
• Evelina explains what a sales page is and its primary function in the sales process.
• Discussion on the key elements that distinguish a great sales page from an average one, focusing on the Hero section.
• Clarification on the difference between sales pages and landing pages.
• The importance of customer research in crafting effective sales pages.
• Evelina shares her favorite framework for structuring sales pages: Problem-Agitate-Solution.
• The significance of testimonials and social proof in building trust with potential customers.
• Handling objections through FAQs and addressing common concerns of potential buyers.
• Evelina hints at the next episode's topic on AI in copywriting and how it can enhance the writing process.

To learn more about Evelina Kagan please visit his Linkedin Profile

To learn more about Evelina Kagan please visit her website

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YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this episode, Simon Lader continues his insightful conversation with Evelina Kagan, a high conversion copywriter. They delve into the nuances of crafting compelling ad copy that not only captures attention but also drives conversions. Evelina shares her expertise on the differences between ad copy and email copy, the importance of understanding your target audience, and the key components of effective ad writing.

Key Moments:

• Simon welcomes Evelina back to the podcast, highlighting her expertise in high conversion copywriting.
• Evelina shares her journey from creative writing to marketing copy, emphasizing her passion for storytelling and its impact on business success.
• Evelina explains how ad copy serves as the first touchpoint in a marketing funnel, while email copy targets existing customers.
• Evelina discusses the metrics for measuring ad performance, including click-through rates and return on investment.
• The conversation shifts to the differences in strategies for high ticket and low ticket items, emphasizing the need for more nurturing in high ticket sales.
• Evelina highlights that ads are just one piece of a larger marketing strategy, focusing on the importance of building trust and educating potential customers.
• Evelina shares common issues businesses face with underperforming ads and the importance of understanding customer pain points.
• Evelina discusses techniques for creating engaging hooks that resonate with the target audience and capture their attention.
• Evelina outlines the key components of an effective ad, including the hook, open loop, problem identification, solution presentation, and call to action.
• Evelina explains the process of A/B testing to optimize ad performance, emphasizing the need to test one variable at a time for accurate results.

To learn more about Evelina Kagan please visit his Linkedin Profile

To learn more about Evelina Kagan please visit her website

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YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this episode of The Conference Room, host Simon Lader welcomes Evelina Kagan, a high conversion copywriter who specializes in helping entrepreneurs sell more digital products through strategic and engaging email content. Evelina shares her journey from a creative child to a successful copywriter, emphasizing the importance of storytelling and genuine connections in marketing. The conversation dives deep into the fundamentals of email marketing, addressing common misconceptions, strategies for effective communication, and the anatomy of high-converting emails.

Key Moments

Evelina shares her background and how her love for creativity and business led her to become a high conversion copywriter.Evelina discusses the common struggles business owners face with email marketing, including feelings of overwhelm and disappointment.The conversation highlights the necessity of having a clear strategy behind email marketing efforts to avoid wasted time and resources.Evelina addresses the common belief that sending one email will lead to immediate sales, emphasizing the need for a consistent and strategic approach.Evelina shares her value-first approach to email marketing, suggesting a 3:1 ratio of value-based emails to sales-focused emails.Evelina explains how to identify a brand's voice and personality, using relatable examples to help clients articulate their brand identity.The discussion contrasts the approaches to writing cold outreach emails versus nurturing existing relationships through email.Evelina breaks down the essential elements of a successful email, starting with the importance of an engaging subject line.Evelina discusses how to personalize emails effectively without overusing the recipient's name, focusing on creating genuine connections.The episode concludes with insights on how to determine whether an email campaign is failing or simply needs more time to build momentum.

To learn more about Evelina Kagan please visit his Linkedin Profile

To learn more about Evelina Kagan please visit her website

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YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

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In this episode of The Conference Room, Simon Lader sits down with Dan Rhodes, an accomplished executive in cybersecurity talent acquisition. With over two decades of experience in IT recruiting, Dan shares his journey from starting in customer service to leading executive search for high-growth security vendors. The conversation delves into the evolution of recruitment, the impact of technology, and the importance of building strong relationships in the hiring process.

Key Moments

• Dan fell into recruitment by chance after being inspired by the dynamic environment of a recruitment firm.
• He emphasizes the importance of persistence and passion in pursuing opportunities.
• The recruitment landscape has shifted from a transactional approach to a more consultative role.
• Recruiters are now expected to provide market intelligence and strategic guidance to clients.
• The advent of email and communication tools like BlackBerry revolutionized the recruitment process.
• The recruitment industry often faces a negative reputation due to unprofessional practices by some recruiters.
• Key factors for successful partnerships include clear communication, respect for the recruitment process, and a willingness to adapt.
• Companies that engage effectively with recruiters tend to have better hiring outcomes.
• Embrace a willingness to learn and adapt to new methods and technologies.
• Focus on solving client problems better than competitors.
• Master execution and maintain a disciplined approach to daily tasks.
• Dan shares insights on the company's focus on profitability and growth in key sectors like fintech and cybersecurity.
• The challenge of hiring skilled recruiters in a competitive market.

To learn more about Dan Rhodes please visit his Linkedin Profile

To learn more about Altura Partners Ltd please visit their website

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YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this episode Simon welcomes Dan Tocchini, a seasoned business consultant with over 35 years of experience in transforming leadership teams. Dan shares his journey from a family of entrepreneurs to becoming a sought-after consultant for companies like ESPN and nonprofits like Homeboy Industries. He discusses the challenges leaders face when trying to elevate their teams and the importance of courageous leadership and creative conflict resolution.

Key Moments

Grew up in a family of entrepreneurs, which shaped his understanding of business and human performance.

Executives often feel stuck at certain revenue plateaus and struggle with team dynamics, succession issues, and the need for strategic planning.

Successful leaders need to manage from a strategic level rather than being bogged down in daily operations.

Understanding the Profit and Loss statement is crucial for assessing business health and making informed decisions.

Chronic complaints often indicate deeper issues that need to be addressed for growth and improvement.

Successful leaders must learn to leverage their team's talents and have difficult conversations to foster a collaborative environment.

Dan shares a success story of helping a well-known Wall Street executive turn around a struggling company, emphasizing the importance of transparency and strategic restructuring.

Know what you want to achieve, understand your team's dynamics, and be willing to have hard conversations.

To learn more about Dan Tocchini please visit his Linkedin Profile

To learn more about Take New Ground please visit their website

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YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this episode, Simon welcomes Christelle Biiga to discuss the benefits of podcast guesting and how it can serve as a powerful marketing tool for entrepreneurs. Christelle shares her journey from starting her own pitching business to becoming a sought-after expert in podcast placements.

Key Moments

Helps entrepreneurs amplify visibility and establish credibility through podcast appearances.

Began her journey in 2019 by pitching herself on podcasts to promote her business. Being featured on reputable podcasts enhances trust and authority.

Importance of audience size and engagement.

Alignment between the podcast's audience and the guest's target market.

Longevity and consistency of the podcast.

Emphasize the importance of having a conversation rather than a presentation.

Prepare to share valuable insights and personal stories that resonate with listeners.

Be authentic and vulnerable to build trust with the audience.

Define clear goals for podcast appearances (e.g., number of clients, audience reach).

Understand the metrics behind audience engagement and conversion rates.

Approach podcasting as a serious marketing strategy rather than a casual

Share insights that you can stand by for years to come.

Share your podcast episodes with your audience to maximize reach.

Free guide:

Beyond Visibility: The free guide that shares the exact strategy industry leaders use to land top-tier podcast interviews that position them as go-to experts: https://exposuremaven.com/free-gift/

To learn more about Christelle Biiga please visit his Linkedin Profile

To learn more about Exposure Maven please visit their website

.

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this episode of The Conference Room, Simon Lader welcomes Yichen Jin, co-founder of Fleak, a technology company transforming how enterprises manage complex data transformations. She shares her journey from studying industrial engineering at Stanford to co-founding Fleak

after nearly a decade at Rocketship, a venture capital firm.Yichen Jin discusses her nine-year experience at Rocketship, a venture capital firm, and how it shaped her entrepreneurial mindset.

Yichen Jin recounts her journey from studying industrial engineering to founding Fleak highlighting the randomness and serendipity involved.

Reflects on the evolution of machine learning as a field and its relevance in today’s tech landscape.

Yichen Jin Shares the humorous beginnings of creating a venture fund with her professor, emphasizing the importance of innovative thinking.

Transition to Fleak Discusses the motivation behind leaving Rocketship to co-found Fleak, driven by a desire to solve complex data challenges.

Yichen Jin explains how Fleakwas born from recognizing inefficiencies in data management and the need for better communication between systems.

Yichen Jin shares three key tips for aspiring entrepreneurs: avoid attachment to your product, choose the right team, and maintain optimism.

Discusses Fleak's mission to create an open-source community in cybersecurity, aiming to protect small and medium businesses.

Yichen Jin invites listeners to connect via LinkedIn and mentions her podcast, "Mind Machine," as a resource for further insights.

Yichen Jin emphasizes the importance of emotional resilience in the startup journey and the value of celebrating small victories.

To learn more about Yichen Jin please visit his Linkedin Profile

To learn more about Fleak please visit their website

.

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this episode of the Conference Room, host Simon Lader welcomes Patrick Guay, a seasoned sales and leadership expert with over 20 years of experience in the technology sector. Patrick shares his journey from leading sales at various Israeli startups, culminating in his current role as Chief Revenue Officer at Stream Security. He discusses the challenges of building a go-to-market strategy for Israeli companies in the U.S. and the importance of hiring the right talent.

1. The importance of understanding U.S. market dynamics and cultural nuances when building a sales team for Israeli companies.
2. The critical need to hire the right talent and the long-term impact of hiring decisions on a startup's success.
3. Patrick emphasizes leading by example and understanding product-market fit before expanding the sales team.
4. Insights into the difficulties faced by companies trying to establish a remote sales team without proper support.
5. The different challenges and approaches when working with CEOs who have technical backgrounds versus those with business-oriented perspectives.
6. The significance of networking and maintaining connections within the Israeli tech community.
7. Three key tips for building a U.S. presence for Israeli companies: be patient, hire the best, and maintain a sense of humor.
8. The evolving landscape of Israeli startups and their increasing focus on business acumen alongside technical expertise.
9. Vision for Stream Security and the importance of preparing for the future while managing current operations.

To learn more about Patrick Guay please visit his Linkedin Profile

To learn more about Stream.Security please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with Jeremy Vaughan, an entrepreneur, investor, and CEO of Start Left Security. Jeremy shares his journey from graduating from the University of North Florida to becoming a successful entrepreneur. He discusses the importance of taking risks, the challenges of startup life, and the mission behind Start Left Security.

00:00: Simon introduces the podcast and this week's guest, Jeremy Vaughan

2:29 Jeremy talks about gaining experience outside of traditional corporate environments and the value of real-world learning.

05:25 Anecdotes about learning to drive and the importance of real-life experiences in developing skills.

09:20 Discussion on the impact of the Lean Startup methodology and its application in real-world scenarios.

12:01 Addressing the chicken-and-egg problem of needing funding to build a product and needing a product to secure funding.

15:25 Jeremy shares how Start Left Security was able to bootstrap and build a product with limited resources.

18:11 The transition from product development to focusing on sales and go-to-market strategies.

21:03 Balancing the demands of a startup with empathy for team members' personal situations.

25:06 The need for salespeople and leaders to accelerate the go-to-market strategy and the importance of operational roles like sales engineers and customer

29:04 Balancing the demands of a startup with empathy for team members' personal situations and the impact on the business.

39:05 Jeremy discusses the current focus on raising capital, differentiating from competitors, and expanding the company's capabilities.

To learn more about Jeremy Vaughan please visit his Linkedin Profile

To learn more about Start Left Security please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with Kimberly Crowe, an international inspirational public speaker, TEDx speaker, and authority on "speak to sell." Kimberly is a best-selling author, serial entrepreneur, and the dynamic host of the weekly online show, Speaker's Playhouse. As the founder of Entrepreneurs Rocket Fuel, Kimberly is on a mission to make speaking on stages accessible and enjoyable for entrepreneurs and coaches worldwide. Join us as Kimberly shares her journey from corporate life to becoming a successful entrepreneur and speaker, and learn how you can harness the power of public speaking to grow your business.

00:00 Simon introduces the podcast and this week's guest,Kimberly Crowe

03:25 The importance of finding joy and fulfillment in your career.

06:16 Kimberly's motto, "If it's not fun, it's not worth doing," and how it transformed her approach to business.

10:08 The creation and mission of Speaker's Playhouse to connect entrepreneurs with speaking opportunities.

13:28 The importance of authenticity and being true to oneself when speaking.

16:32 Exposure therapy as a method to conquer the fear of public speaking.

17:05 The value of starting with podcasts to build confidence a

22:05 The importance of a well-crafted call to action.

22:30 Leveraging different types of stages for maximum impact.

29:31 Details about the upcoming Podapalooza event for podcast speakers and hosts.

30:06 Opportunities for networking, learning, and being interviewed on multiple podcasts in one day.

31:06 Information on how to join Speaker's Playhouse and participate in weekly events.

To learn more about Kimberly Crowe please visit his Linkedin Profile

To learn more about Speakers Playhouse please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

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In this week's episode of The Conference Room, host Simon Lader sits down with Gianna Whitver, CEO and co-founder of the Cybersecurity Marketing Society. Gianna Whitver shares her journey from working at IBM to founding a thriving community for cybersecurity marketers. She discusses the unique challenges of marketing in the cybersecurity industry, the importance of community building, and the mission-driven nature of cybersecurity work. Gianna also provides insights into the growth of the Cybersecurity Marketing Society and offers tips for success in marketing and community building.

00:00 Simon introduces the podcast and this week's guest,Gianna Whitver

01:20 Gianna's journey from Syracuse University to IBM and her first foray into cybersecurity.

02:59 The challenges and unique aspects of marketing in the cybersecurity industry.

04:15 The founding of the Cybersecurity Marketing Society and its growth to over 3,000 members.

06:17 The mission-driven nature of cybersecurity and the clear distinction between good and bad actors.

10:22 Differences in marketing strategies for cybersecurity compared to other industries.

14:13 How to effectively market to elusive cybersecurity professionals.

19:14 The importance of brand trust and offering valuable content in marketing.

21:24 Gianna's approach to community building and the secret to her success.

25:09 Innovative marketing strategies and standout companies in the cybersecurity space.

26:29 Details about the upcoming Cyber Marketing Con in Philadelphia.

28:23 Gianna's top tips for success in marketing and community building.

30:01 Exciting future plans for the Cybersecurity Marketing Society

To learn more about Gianna Whitver please visit his Linkedin Profile

To learn more about Cybersecurity Marketing Society please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with Uriel Cohen, VP of Product at cybersecurity vendor VMRay. Uriel shares his journey from the Israeli Air Force to becoming a leader in product management. He discusses the intricacies of product management, the challenges of prioritizing product development, and the unique advantages startups have over larger companies in the cybersecurity industry. Uriel also provides insights into VMRay's innovative approach to threat analysis and sandboxing technology.

00:00 Simon introduces the podcast and this week's guest, Uriel Cohen.

01:01 Uriel shares his career journey from the Israeli Air Force to VP of Product at VMRay.

02:44 Explanation of product management and its importance in companies.

04:20 Building the right solutions, making the right investments, and preparing the organization for market.

08:14 Uriel discusses the transition from product manager to VP of Product and the importance of collaboration.

11:00 The challenge of predicting market needs and prioritizing product development.

12:26 Uriel's framework for evaluating product opportunities: market attractiveness, financial impact, and ability to win.

18:21 Differences in product development between startups and large companies like Checkpoint.

25:02 Discussion on VMRay's focus and innovation in threat analysis and sandboxing.

28:49 Tips for building a successful product team, including handling resource problems

31:25 The importance of synchronizing product, marketing, and sales teams.

34:37 Uriel shares what's next for VMRay and the excitement of developing new products.

To learn more about Uriel Cohen please visit his Linkedin Profile

To learn more about VMRAY please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with Luigi Lenguito, co-founder and CEO of Before.ai, a pioneering cybersecurity company specializing in predictive security solutions. Luigi shares his fascinating journey from being a Formula 3 racing driver to becoming a leader in the cybersecurity industry. With a rich background that includes an 18-year tenure at Dell and a global executive MBA, Luigi discusses the innovative approach of Before.ai and the company's mission to prevent cyberattacks before they happen.

00:00 Introduction to Luigi Lenguito and his background.

01:37 Luigi's early passion for cars and technology.

02:56 Transition from racing to a career at Dell.

04:17 Founding Before.ai and the inspiration behind it.

06:20 The concept of predictive cybersecurity and "pre-crime."

08:29 Challenges and strategies in expanding Before.ai from Europe to the U.S.

13:12 Differences in market maturity and innovation appetite between Europe and the U.S.

19:17 Funding journey and the role of U.S. investors.

22:14 Building a fully distributed company and its benefits.

24:14 The importance of trust, autonomy, and ownership in distributed teams

28:12 Giving employees the choice to work how they want

30:22 Maintaining team cohesion in a distributed workforce.

31:14 Avoiding fragmented office subcultures and building one unified identity

35:10 The value of asynchronous work and scaling collaboration

36:11 Luigi's top tips for creating a successful distributed workforce.

40:00 The mission and impact of Before.ai in the cybersecurity landscape.

To learn more about Luigi Lenguito please visit his Linkedin Profile

To learn more about BforeAI please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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Join your host Simon Lader Looking back to one of the best advices in Sales, Marketing & Leadership from The Conference Room Podcast

Whitney Alexandra Discusses the steps to move from being Anonymously to a Business Leader (Ep.136)

Rick Olesek Describes the key things he looks for to determine if an organization is investor ready (Ep.138)

Nicole Zeno Explain how an organization should reverse engineer their marketing activity based on their end goal.(Ep 139)

Justin Somaini Describes what did he anticipate being the main problems that are likely to come moving forward. (Ep.143)

Patty Rogers Explain the tasks should one automate and what should one delegate (Ep.38)

Daphna Horowitz Discuss a good decision maker look like. (Ep.132)

Brandon Conley Explain the key metrics and components should a salesperson have if they want to be successful. (Ep.116)

Scott Hartley Describes the kind of pain points that might suggest an organization's email deliverability is not quite working out. (Ep.88)

Mariam Tsaturyan Explain the reasonable budget should be if somebody wants to register a trademark. (Ep.59)

SAKET JAIN Explain why is his why so important.(Ep.140)

To learn more about any of my guests, listen to their episode, or click on their names to be taken to their LinkedIn profiles.

YOUR HOST - ⁠⁠SIMON LADER⁠⁠

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm ⁠⁠Salisi Human Capital⁠⁠, and lead generation consultancy⁠⁠ Flow and Scale⁠⁠. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

• Website: ⁠⁠https://simonlader.com⁠⁠
• Twitter: ⁠⁠https://twitter.com/simonlader⁠⁠
• LinkedIn: ⁠⁠https://www.linkedin.com/in/headhuntersimonlader/⁠⁠

The Conference Room is available on

• ⁠⁠Spotify⁠⁠
• ⁠⁠Apple Podcasts⁠⁠
• ⁠⁠Amazon Music⁠⁠
• ⁠⁠iHeartRadio⁠⁠

And everywhere else you listen to podcasts!

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In this week's episode of The Conference Room, host Simon Lader sits down with Lisa Novak, founder of LMNHR, a fractional HR leadership and advisory firm. With over 20 years of experience in HR and operations, Lisa shares her journey from a military family background to becoming a key player in HR for high-growth tech companies. She dives into the evolving role of HR, the challenges it faces, and the critical impact of company culture on organizational success.

00:00 Introduction to Lisa Novak LMN&HR

01:56 Lisa's unexpected path into HR leadership

05:11 Breakdown of HR responsibilities and their multifaceted nature

08:01 Discussion on the evolving perception of HR in organizations

12:20 The impact of COVID-19 on HR practices and workforce dynamics

15:26 Parallels between HR and marketing during economic shifts

18:16 The role of HR in shaping and maintaining company culture

26:13 The transition from a, informal setup to a more structured and professional

27:37 How organizations shift from casual to inclusive activities as they expand.

28:56 The need for structure and proper management as startups grow.

31:22 Can a company retain its original vibe while scaling up

37:08 Supporting employees while ensuring the company's long-term success.

41:49 The importance of HR in navigating employee relations and coaching.

43:29 Focus on strengths, understand the business, and find where you fit best.

To learn more about Lisa Novak please visit his Linkedin Profile

To learn more about LMNHR please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with Marc Holden, an expert in customer relationship management, direct sales, sales leadership, and market development. Marc shares his journey from being a commercial fisherman in Alaska to becoming the VP of Sales for North America at Cyber SixGill. He discusses the valuable lessons learned from his diverse experiences, the importance of mentorship, and the differences between working in large and small companies.

00:00 Simon introduces the podcast and this week's guest, Marc Holden

01:51 Marc recounts his unique path to sales, starting as a commercial fisherman in Alaska.

04:04 Insights fishing experience influenced his sales career, including risk-taking

07:03 Transition from fishing to sales and the importance of storytelling

08:59 How Marc incorporates mentorship in his leadership

12:21 Differences between working in large corporations and startups

18:07 The qualities that drive success in both large and small organizations.

19:02 Marc shares a success story of a transition from a large company to a startup,

21:02 The importance of believing in potential and providing opportunities for growth.

21:50 Overcoming career hurdles and seizing opportunities to prove oneself.

22:29 Transforming challenges into opportunities and sparking creativity in new hires.

23:23 Building a successful sales territory by understanding your market

24:49 Leveraging industry knowledge and networking to enhance sales strategies.

27:13 The power of storytelling in sales and its impact on building relationships.

30:59 Traits Marc looks for when hiring sales team members, including passion

33:01 The innovative approaches of Cyber Cisco in the threat intelligence space.

36:00 Utilizing AI and machine learning to revolutionize threat intelligence data analysis.

37:29 knowing your product, understanding the market, and leveraging technology.

To learn more about Marc Holden please visit his Linkedin Profile

To learn more about Cybersixgill please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with Jennifer VanAntwerp, founder of Sober in Cyber. With 20 years of experience in marketing and leadership, Jennifer VanAntwerp shares her journey from her accidental start in the automotive industry to creating a nonprofit that offers sobriety-focused resources and networking opportunities in cybersecurity.

00:00 Simon welcomes Jennifer VanAntwerp and introduces her impressive background.

01:01 Jennifer discusses her 20 years of experience in marketing and leadership.

02:34 Jennifer shares her personal journey Sober in Cyber.

04:18 Jennifer explains the gap Sober in Cyber fills in the professional world.

06:10 Discussion on the challenges faced by sober at professional networking

07:50 Tips for conference organizers on making their events more inclusive

14:00 Simon shares his own experiences with dietary restrictions and planning.

18:59 Jennifer talks about how choosing non-alcoholic options can influence others.

21:05 Jennifer provides advice for navigating events without alcohol-free options.

26:23 Introduction to the nonprofit idea and initial reactions

27:09 Realizing the broader potential for alcohol-free events

27:46 Overcoming challenges in starting a nonprofit

28:07 Discovering the concept of fiscal sponsorship

29:13 Rapid growth and acceptance of the nonprofit

30:12 Benefits of fiscal sponsorship and early successes

31:05 Utilizing marketing skills to build the nonprofit's brand

32:02 Expanding from self-funding to corporate sponsorships

33:13 The importance of corporate partnerships

34:33 Top three tips for a more sober lifestyle

To learn more about Jennifer VanAntwerp please visit his Linkedin Profile

To learn more about Sober in Cyber please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with Daniel Shechter, Co-founder and CEO of Miggo Security, to share his journey from serving in the Israeli Defense Forces to becoming a cybersecurity entrepreneur. Daniel delves into his experiences in the IDF's intelligence units, his time at McKinsey, and the inception of Miggo Security, discussing the challenges and triumphs along the way.

00:00 Introduction to the episode and guest, Daniel Shechter

01:28 Transition from the IDF to McKinsey and eventually co-founding Migo Security.

03:08 Collaboration with co-founder Tzahi and their project at Unit 8200.

05:19 Daniel's entrepreneurial journey and passion for building innovative solutions.

07:32 Miggo Security to protect organizations from application layer attacks.

11:13 Turning the concept into reality and gaining initial seed funding.

13:22 Building the initial team and partnership with YL Ventures.

16:35 The primary challenges of entrepreneurship and the value of customer

19:11 The significance of building trust and resilience in the cybersecurity industry.

21:48 Reflections on the unexpected ease of certain aspects of the journey

23:16 Daniel discusses the initial challenges of managing marketing

26:03 Daniel explains the challenge of staying focused on solving the core problems 29:24 The importance of building trusted relationships with early adopters

31:02 Daniel explores why Israel has a high success rate in creating startups

34:10 Daniel shares his top three tips for aspiring tech entrepreneurs

37:39 Daniel talks about Miggo's mission to stop application attacks and breaches

39:23 Daniel discusses the importance of partnerships and invites listeners

40:34 Daniel Shechter emphasizes the importance of thinking about inclusivity

To learn more about Daniel Shechter please visit his Linkedin Profile

To learn more about Miggo Security please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with Scott Wright, a global leader in security awareness and gamification. Scott Wright shares his journey from software development to cybersecurity, and how he pioneered innovative security awareness initiatives like the Honey Stick Project. Learn how gamification can transform security training and discover practical tips to reduce human vulnerabilities in your organization.

00:00 Introduction to the episode and this week’s guest, Scott Wright.

00:52 Scott’s career journey and his transition into cybersecurity awareness.

02:30 Scott discusses his initial roles in software development and management.

04:20 The importance of addressing human vulnerabilities in cybersecurity.

06:10 Scott explains his research on human behavior using smartphones.

10:00 Introduction to gamification and how it enhances security training.

12:50 How gamification is used to engage employees in security protocols.

20:40 Insights from the Honey Stick Project’s collaboration with Symantec.

24:10 Effective gamification techniques for improving security awareness

26:07 Importance of addressing risks beyond compliance.

27:42 The unique challenges of managing human risk.

28:37 The need for better foundational training.

29:02 Addressing organizational risk through improved security programs.

29:25 The balance of people, processes, and technology for CISOs.

30:02 Strategic views and practical examples from industry professionals.

35:02 Importance of training for non-technical staff managing critical systems.

39:39 Setting up human risk management programs and addressing variable data.

41:16 Importance of foundational training and skepticism of single data sources.

To learn more about Scott Wright please visit his Linkedin Profile

To learn more about Click Armor please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with Justin Somaini, a veteran in the cybersecurity industry and a partner at Wild Ventures. Justin Somaini shares his journey from military bases in Germany to becoming a career CSO and advisor to early-stage cyber vendors. He delves into the intricacies of cybersecurity, the evolving landscape, and the challenges that remain constant over the decades. Join us as we explore his experiences, insights, and the fascinating world of cybersecurity.

• 03:46 - Defining the role and responsibilities of a CSO.
• 05:18 - Importance of understanding material problems in cybersecurity.
• 07:18 - Nature of cybersecurity and the constant arms race between attackers and defenders.
• 10:10 - Challenges in vulnerability management and the impact of procedural issues on security.
• 16:16 - The significance of social engineering and the importance of employee education in preventing breaches.
• 21:20 - The lag in security implementation for new technologies and the role of startups in filling these gaps.
• 22:53 - Security challenges and the emergence of new security vendors
• 23:22 - Justin discusses the complexities of portfolio construction and the high-risk nature of VC investments.
• 25:06 - The unpredictability of market trends and the importance of solving material problems.
• 26:44 - The role of founders in navigating challenges and pivoting when necessary.
• 28:11 - Emerging issues in cybersecurity, including the need to secure new technologies
• 34:01 - The complexities of using open-source code and continuous development.
• 37:03 - Practical tips for individuals to add value to their security teams and the importance of automation.
• 42:18 - Justin Somaini shares his excitement about the future of the VC ecosystem

To learn more about Justin Somaini please visit his Linkedin Profile
To learn more about YL Ventures please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with David Primor, the founder and CEO of the cybersecurity vendor Xynomic. David shares his incredible journey from serving in the IDF's 8200 unit to earning a Ph.D. at CERN, where he contributed to the discovery of the Higgs boson. They discuss his transition into the corporate world, his experiences in Israel's military intelligence, and his current role in helping SMBs and mid-market companies protect themselves against cyber threats.

• 02:16 – David Primor’s background in the IDF and at CERN.
• 03:11 – David compares finding the Higgs boson to solving cybersecurity challenges.
• 06:22 – David’s work at CERN, including working with the Hadron Collider.
• 07:30 – David's time with Israel's National Cyber Directorate and the challenges faced.
• 09:58 – Protecting SMBs and mid-market companies from cyber threats.
• 12:22 – Journey of finding product market fit and growing the company.
• 13:52 – Adapting to market changes and the need for agility in cybersecurity.
• 18:38 – The Steps David took to identify and validate the problems Xynomic solves.
• 23:59 – The dual challenges of serving end customers and service providers.
• 24:28 – David's approach to continuously amassing data and knowledge.
• 25:06 – Understanding the need for agility and the right team.
• 26:10 – Developing the MVP and early team dynamics..
• 27:52 – Building a global team across Israel, the UK, and the US.
• 28:29 – Tips for aspiring entrepreneurs: believing in yourself, finding the right partners, and assembling a strong team.
• 30:02 – How to learn more about Sino and connect with David.

To learn more about David Primor please visit his Linkedin Profile
To learn more about Cynomi please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with Alon Arvatz, former co-founder of Insights, a cybersecurity vendor acquired by Rapid7 for $350 million. Alon shares his journey from childhood inspiration through his father's tech career to becoming a successful entrepreneur and investor in Israeli cybersecurity startups. He discusses the factors driving Israel's dominance in the cybersecurity industry, the challenges of starting and scaling a tech company, and the story behind the acquisition of Insights.

• 02:30 - Alon’s initial experiences with tech through his father's work.
• 03:50 - Transition from nonprofit to for-profit ventures in cybersecurity.
• 07:44 - Alon explains Israel’s defense-driven tech advancements.
• 11:36 - Factors contributing to Israel’s tech success and entrepreneurial culture.
• 13:20 - The need for diversification beyond cybersecurity in Israel's tech sector.
• 17:36 - Alon's journey with Insights, from clueless beginnings to rapid growth.
• 19:00 - Challenges and strategies in achieving product-market fit.
• 21:42 - Insights' go-to-market strategy and organizational alignment.
• 21:43 - The acquisition of Insights by Rapid7 and how it came about.
• 26:58 - Where to find Eleanor's book on Amazon.
• 27:19 - Three key tips for tech entrepreneurs.
• 27:48 - The importance of understanding technology for tech entrepreneurs.
• 29:16 - Taking small steps towards big goals in tech entrepreneurship.
• 30:03 - Introduction to Point Five and its mission to manage lab cost efficiency for engineers.

To learn more about Alon Arvatz please visit his Linkedin Profile
To learn more about PointFive please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with Saket Jain, the founder and CEO of Impact Wealth Builders, an alternative real estate investment firm. Saket shares his incredible journey from growing up in India, to building a successful real estate firm in the U.S., to finding his true purpose through philanthropy. The episode covers his profound experiences, the importance of finding one's "why," and the unique challenges and strengths of the immigrant experience in business.

• 02:22 – Saket's origin story: Growing up in India and his early ventures into real estate.
• 03:54 – Saket's decision to sell everything, leave his job, and move to a monastery in India.
• 05:14 – The genesis of combining investing and philanthropy.
• 07:24 – Discussing the importance of understanding one's "why."
• 11:21 – Saket's journey of quitting smoking and the influence of meditation.
• 17:20 – The decision to focus on education and health as their cause.
• 20:12 – Saket's wife's role in his journey and the significance of a supportive partner.
• 25:37 – The sacrifices made by the first generation and their impact on the second and third generations.
• 27:06 – Challenging circumstances create strong individuals and how this cycle influences wealth and drive.
• 28:09 – The migration mindset and its importance in personal and financial growth.
• 31:12 – Knowing your lifestyle preferences to make money effectively.
• 32:28 – Saket's personal experiences with change and adaptation.
• 33:10 – Protecting money from inflation, taxes, and legal threats.
• 34:49 – Making money work for you and the importance of growing your financial resources.
• 35:12 – Passing on wealth and values to future generations.
• 36:18 – Understanding your "why" and allowing it to evolve.

To learn more about Saket Jain please visit his Linkedin Profile
To learn more about Impact Wealth Builders, please visit their website

Get to know more about Saket Jain:

https://www.migrate2wealth.com/

https://impactwealthbuilders.com/

https://www.facebook.com/TheSaketJain

https://www.facebook.com/Migrate2Wealth

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with Nicole Zeno, an award-winning marketing expert, podcaster, and entrepreneur. Nicole shares her journey from directing music videos to founding Clever Cow Media, along with the insights she has gained over her 15-year career. The discussion delves into the critical aspects of marketing strategy, the importance of understanding your end goals, and practical advice for small businesses to transition from a reactive to a proactive state.

• 02:15 – Nicole's inspiring journey from video production to marketing.
• 06:20 – Insight into the unique challenges faced by different types of businesses.
• 11:10 – The importance of aligning marketing strategies with business goals.
• 15:00 – The transition from reactive to proactive marketing.
• 18:20 – How to effectively break down and manage KPIs
• 27:02 – Importance of defining success metrics before starting a podcast.
• 29:19 – Nicole shares her three key tips for successfully marketing a business.
• 29:45 – Emphasis on strategic planning in marketing.
• 31:15 – The significance of data in measuring marketing success.
• 32:30 – The value of having hobbies outside of business to improve skill sets and avoid burnout.
• 34:06 – The importance of breaking down big tasks into manageable steps.
• 35:26 – Her current projects and future plans for Clever Cow Media.

To learn more about Nicole Zeno please visit his Linkedin Profile
To learn more about Clever Cow Media, please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with Rick Olesek, A cybersecurity expert and current head of portfolio go-to-market at Gula Tech Adventures. Rick shares his journey from a network security analyst at the NSA to his current role, offering listeners a deep dive into his strategies for building successful go-to-market strategies for early-stage cyber vendors. This episode is packed with practical advice for entrepreneurs looking to scale their businesses and secure venture capital.   01:07 - Rick’s career overview and current role.  03:31 - Transition to Tenable and key contributions.  06:27 - Moving from Tenable to other ventures  08:04 - Rick’s role at Gula Tech Adventures   09:28 - Initial deal flow and evaluation process.  11:51 - Importance of Having a clear go-to-market strategy.  14:13 - Red flags in assessing a company’s investment readiness.  16:37 - The realistic portrayal of VC engagement on shows like Shark Tank.  18:27 - Importance of targeted value propositions in fundraising.  20:22 - Knowing your audience and the importance of tailored pitches.  23:02 - Determining the level of engagement with portfolio companies.  25:13 - The necessity of company evolution and strategic pivots.  26:38 - Importance of Simplifying Messaging.  28:04 - Challenges and Reassessments  29:30 - Importance of Under-promising and Over-delivering  31:30 - Learning from Investment Outcomes  34:03 - Essential Tips for Entrepreneurs  36:15 - Handling NDAs with VCs  38:20 - Transparency and Feedback from VCs  40:00 - Matching VCs to Business Needs  41:22 - Advantages of Complementary Portfolios       To learn more about Rick Olesek please visit his Linkedin Profile   To learn more about Gula Tech, please visit their websiteYou can also access amazing startup content on the Gulatech Adventures YouTube channel: https://www.youtube.com/@GulaTechAdventures       YOUR HOST - SIMON LADER         Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.            Get to know more about Simon at:         Website: https://simonlader.com/   Twitter: https://twitter.com/simonlader   LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/         The Conference Room is available on  Spotify Apple podcasts Amazon Music IHeartRadio

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In this week's episode of The Conference Room, host Simon Lader sits down with Tabatha Thorell, a dynamic entrepreneur, real estate investor, bestselling author, and life coach from rural Nebraska. Tabatha shares her inspiring journey from being a fitness coach to becoming a multifaceted businesswoman. She dives into her passion for helping others achieve financial freedom and the importance of teaching wealth principles to families for lasting legacy. Tabatha also discusses her strategies for real estate investing, creative financing, and balancing entrepreneurship with family life.

01:45 - 03:04 - Tabatha's early influences and motivation for helping others.

03:05 - 00:04 - Tabatha's career trajectory from counseling to entrepreneurship.

05:17 - 06:02 - Leadership and personal development.

11:09 - 12:44 - The mission to help families flourish financially and relationally.

12:45 - 13:29 - Advice on starting a real estate portfolio.

13:30 - 14:17 - Key tips for choosing properties.

14:18 - 16:13 - Creative financing strategies

18:10 - 20:02 - Importance of cash flow and potential for scaling real estate
25:02 - 25:24 - Tabatha discusses the excitement of family experiences

26:31 - 26:54 - Sharing the family's approach to teaching financial principles

28:08 - 28:30 - Importance of family and relationships over material success.

28:30 - 29:11 - Top three tips for her younger self

32:41 - 33:06 - The significance of joy and playfulness in business and family life

33:31 - 33:47 - Make business and investment fun, fostering a positive learning environment.

35:20 - 35:45 - Entrepreneurial families and fostering collective growth.

35:45 - 36:38 - Role of a tax strategist in optimizing financial success for entrepreneurs.

To learn more about Tabatha Thorell please visit his Linkedin Profile

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with Whitney Alexandra, a renowned performance coach, to delve into the challenges and solutions for entrepreneurs and business leaders. Whitney shares her insights on overcoming public speaking fears, reigniting passion in business, avoiding burnout, and positioning oneself as a thought leader.

01:09 - 02:01 – Whitney's Background

03:03 - 04:34 – Key Problems Faced by Leaders

05:25 - 07:25 – Customizing Strategies for Entrepreneurs

07:26 - 08:50 – Discovering Your Zone of Genius

10:18 - 12:51 – Delegating and Outsourcing

13:33 - 14:50 – Experimenting with Time Management

17:12 - 18:52 – Getting Heard Above the Noise

18:53 - 21:22 – Fabulous Fridays

24:45 - 25:13 – The Power of Gratitude

25:13 - 26:34 – Confidence in Business

26:34 - 28:49 – Subconscious Recordings for Confidence

28:49 - 31:15 – The Reptilian Brain

31:15 - 32:10 – Passion and Thought Leadership

To learn more about Whitney Alexandra please visit his Linkedin Profile

To learn more about her Coaching, please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with Colby DeRodeff, cybersecurity leader, investor, and entrepreneur. Colby shares his journey from the dot-com era to co-founding Abstract Security and discusses the challenges and lessons learned in the cybersecurity industry.

00:30 - 02:11 - Colby DeRodeff Background

02:11 - 00:05 - Early Days at Excite

05:48 - 10:47 - Category Creation and Market Positioning

10:47 - 18:11 - Fundraising in Emerging Markets

18:11 - 25:46 - Lessons Learned and Customer Success

26:19 - 26:53 - Adding Value in Stages

26:53 - 27:51 - Freemium Strategies in Product Led Growth

31:16 - 35:26 - Challenges in Next Gen SIM Solutions

41:39 - 44:26 - Three Tips for Success in Cybersecurity Space

To learn more about Colby DeRodeff please visit his Linkedin Profile

To learn more about Abstract Security, please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with Pascal Weinberger, co-founder and CEO of Bardeen.ai, discusses the journey of founding a startup in the AI space and emphasizes the importance of trust, innovation, and critical thinking in building a successful team. Key topics include hiring strategies, prioritizing speed and experimentation, and applying first principles in AI deployment.

KEY TAKEAWAYS FROM THIS WEEK'S EPISODE

01:06 - 02:51 - Pascal's Journey into AI

03:43 - 05:56 - Automating Repetitive Manual Workflows

06:26 - 14:06 - Impact of AI on the Modern Workforce

14:06 - 21:14 - Building a Startup Team in a Cutting-Edge Field

21:14 - 21:40 - Building Trust Through Connections

21:40 - 22:27 - Critical Role of Early Hires

22:27 - 23:23 - Balancing Experience and Innovation

23:23 - 24:18 - Cultural Alignment and Vision

24:18 - 25:36 - Prioritizing Speed and Experimentation

25:36 - 26:45 - Three Tips for Success

26:45 - 28:30 - Applying First Principles

28:30 - 30:01 - Critical Thinking in Innovation

Pascal Weinberger is the Co-Founder and CEO of Bardeen.ai, a leading AI company focusing on

automating repetitive and manual workflows across web apps. Previously, Pascal built and scaled other ventures leveraging AI and machine learning for

industrial applications and the AI team at Telefonica Alpha, Europe's first moonshot factory.

Pascal is also an active angel investor in AI and deep-tech companies globally.

To learn more about Pascal Weinberger please visit his Linkedin Profile

To learn more about Bardeen.ai, please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with George Csahiouni, President of Swoop Business Solutions, to delve into his extensive experience in the fintech industry and his journey from a high-level executive to starting his own successful ventures.

KEY TAKEAWAYS FROM THIS WEEK'S EPISODE

01:46 - 06:04 - Starting Out in Fintech

06:30 - 11:34 - Challenges and Innovations in Fintech

16:02 - 19:08 - Transitioning from a VP role to a CEO

19:08 - 21:43 - Exiting Trans Merritt

21:43 - 24:26 - Founding Swoop Business Solutions

25:20- 25:47 - Business in a Box

25:47 - 26:17 - Access to Capital

26:17 - 26:41- Expanded Portfolio

26:41 - 27:03 - One-Stop Shop

27:03 - 27:26 -Tips for Business Success

George Csahiouni (Sa-yoo-ni) is the President of Swoop Business Solutions, he has over 23 years of experience selling to the fintech industry, with a specialized focus in payment processing. As a sales expert and chief revenue lead, he has been instrumental in driving sales and revenue growth for resellers, ISOs and various businesses. Based in Chicago, George's core skill set combines deep business acumen with the expertise to coach and build highly effective leadership teams that consistently exceed quota.

To learn more about George Csahiouni please visit his Linkedin Profile

To learn more about leadership, please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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In this week's episode of The Conference Room, host Simon Lader sits down with Daphna Horowitz, International Coaching Federation certified Master Certified Coach and trusted advisor, to delve into the journey from being a top performer to becoming an extraordinary leader. Daphna shares insights from her own career trajectory, highlighting the crucial shift in mindset and skills required for leadership roles. From her experiences at Alexander Forbes to her exploration of coaching and academia, Daphna offers valuable lessons for aspiring leaders.KEY TAKEAWAYS FROM THIS WEEK'S EPISODE00:46 - 00:06 - Daphna's Career Journey:06:29 - 10:09 - Key Pain Points in Leadership:10:09 - 16:15 - The Role of Communication in Leadership:16:15 - 18:32 - Effective Decision-Making in Leadership.18:33 - 19:50 - The Importance of Decision-Making20:17 - 22:40 - Addressing High-Stakes Decisions:23:10 - 25:21 - Self-Awareness and Delegation26:22 - 00:29 - Cultivating a Culture of Feedback30:04 - 00:34 - Shifts in Leadership and Business Impact:THIS WEEK'S GUEST DAPHNA HOROWITZDaphna Horowitz is a sought-after CEO Coach, International Coaching Federation certified Master Certified Coach, and trusted advisor, working with clients around the globe, to create extraordinary businesses and build future leaders. While she was a Director at Alexander Forbes, one of South Africa's leading actuary firms, she learned the importance of developing a leadership mindset that is necessary to take you from being a top-performer to an extraordinary leader. She is the author of two best-selling books, Courage to Lead (2014), & Weekly Habits for Extraordinary Leaders (2020), and is the host of her own five star rated podcast, Leadership Live, and a frequent contributor to various publications including Forbes.To learn more about Daphna Horowitz please visit his Linkedin Profile To learn more about leadership, please visit their websiteYOUR HOST - SIMON LADERSimon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.Get to know more about Simon at:Website: https://simonlader.com/Twitter: https://twitter.com/simonladerLinkedIn: https://www.linkedin.com/in/headhuntersimonlader/The Conference Room is available onSpotifyApple podcastsAmazon MusicIHeartRadio

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In this week's episode of The Conference Room, host Simon Lader sits down with Peter Prizio, CEO of SnapAttack, a cybersecurity vendor, to explore the journey of building a startup in the cybersecurity industry and the importance of proactive security measures.

KEY TAKEAWAYS FROM THIS WEEK'S EPISODE

Peter Prizio Background (01:22 - 02:17)

• Peter shares his journey to becoming CEO of SnapAttack, highlighting his diverse background in electrical engineering, consulting, and cybersecurity.

SnapAttack Development Story (02:17 - 03:39):

• Discussion on the unique story of SnapAttack development, originating from a product within Booz Allen Hamilton's Dark Labs and later spun out as a standalone product.

Challenges Faced by SnapAttack (03:39 - 05:07):

• Peter elaborates on the challenges and opportunities SnapAttack faced as a startup, including securing venture capital funding and establishing a brand in the market.

Differentiation Strategy (13:23 - 15:37):

• The conversation explores SnapAttack strategy for differentiation in a competitive cybersecurity market, focusing on proactive security and efficiency.

Peter's Product Management Background (22:17 - 29:27):

• Peter discusses how his product management background prepared him for the CEO role, emphasizing the importance of surrounding oneself with a capable team and fostering open communication.

Establishing a Company (30:19 - 36:16):

• Peter discusses the importance of having a mentor network and provides top three tips for establishing a company.

AI Innovation and Threat Detection (36:16 - 42:18):

• Peter talks about recent developments at SnapAttack, including leveraging AI innovation for threat detection and prevention.

SnapAttack's Journey and Challenges (42:14 - 03:53:53):

• Peter shares SnapAttack's origin story and the challenges faced in establishing product-market fit and brand credibility.

Messaging Strategies and Market Differentiation (03:55:21 - 04:03:18):

• Discussion on evolving messaging strategies, proactive security approach, and product differentiation in the cybersecurity market
  .

CEO Role and Leadership Challenges (04:03:18 - 04:14:31):

• Peter reflects on his transition from VP of Product to CEO, managing diverse functions, and provides insights into effective leadership.

THIS WEEK'S GUEST - PETER PRIZIO

Peter Prizio, CEO of SnapAttack, pioneers enterprise security solutions. With a focus on consolidating intel, emulation, engineering, hunting, and purple teaming into an intuitive, no-code platform, SnapAttack revolutionizes security operations. Peter’s background spans defense engineering and public services, with a dedication to fostering collaboration for proactive security. Holding an MBA from George Washington University and a BS in Electrical Engineering from the University of Connecticut, he drives innovation to address cybersecurity challenges.

To learn more about Peter Prizio please visit his Linkedin Profile
To learn more about SnapAttack, please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and founder of the Cybersecurity Business Growth Think Tank. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams and is one of the leading voices in the cybersecurity and search industries.

Get to know more about Simon at:

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

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Join your host Simon Lader as he looks back on some of the highlights of 2023:

Tom Reilly discusses what makes a great CEO with Colin Powell (Ep. 107)

Matthew Andriani explains how and why he transformed his services company into a software vendor (Ep. 126)

Kev Eley highlights the differences between building a business in the US and in Europe (Ep. 122)

Ian L. Paterson discusses how a CEO can successfully manage a team of people whose jobs (s)he has never done before

Melissa Mitchell reveals why your online followers won't necessarily turn into paying customers (Ep. 124)

Carsten Willems describes how he turned a solution to a problem into a scaling technology vendor (Ep. 118)

Austin Armstrong explains how he exploded his social media presence in 2022 (Ep. 113)

Laura Bell Main discusses how startups can successfully hire their first team members (Ep. 106)

Brooke Young explains the difference between PR and Marketing (Ep. 105)

Robert Freeman talking through his strategy to building a region from scratch (Ep. 110)

Chen Burshan discusses why there are so many successful tech startups coming out of Israel (Ep. 129)

Baber Amin explains the role of a Chief Product Officer and the function of a Product Team (Ep. 121)

and finally

Bob Ackerman explores what makes a great VC firm (Ep. 101)

To learn more about any of my guests, listen to their episode, or click on their names to be taken to their LinkedIn profiles.

YOUR HOST - ⁠SIMON LADER⁠

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm ⁠Salisi Human Capital⁠, and lead generation consultancy⁠ Flow and Scale⁠. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

• Website: ⁠https://simonlader.com⁠
• Twitter: ⁠https://twitter.com/simonlader⁠
• LinkedIn: ⁠https://www.linkedin.com/in/headhuntersimonlader/⁠

The Conference Room is available on

• ⁠Spotify⁠
• ⁠Apple Podcasts⁠
• ⁠Amazon Music⁠
• ⁠iHeartRadio⁠

And everywhere else you listen to podcasts!

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In this week's episode of The Conference Room, we welcome Skyhawk Security's CEO, Chen Burshan, as we explore the intricate dynamics of product market fit, transparency and relationship-building in the early stages of a company's life. Trust is not just a cornerstone for startups in gaining support and navigating challenges, but also a critical factor in the realm of cloud security.

KEY TAKEAWAYS FROM THIS WEEK'S EPISODE

Trust as the Foundation of Startup Success:

• Essential for earning investor and customer trust.
• Vital for internal team trust.
• Supports vision support, network building, and overcoming challenges.
• Observability in Cloud Security:

Key to managing evolving cyber threats.

• Focus on real-time detection and response.
• Addresses customer challenges with misconfigurations and vulnerabilities.
• Highlights the necessity of proactive security measures.

Skyhawk's Role in Cloud Security:

• Specializes in cloud-native threat detection and response.
• Utilizes generative AI for prevention.
• Aims to detect and respond to threats early.

Trust in Response Automation:

• Trust as a central theme in automated threat response.
• Enables swift, confident threat handling.
• Fosters reliance on advanced technologies for secure cloud environments.

Future Trends in Cloud Security:

• Growing demand for cloud-native threat detection and response.
• Increasing complexity of cyber threats.
• Providing essential tools for cloud infrastructure protection.

THIS WEEK'S GUEST - Chen Burshan

Chen Burshan is the CEO of cybersecurity vendor Skyhawk Security. He began his career in technical positions at companies such as IBM, then spent five years with Cisco then transitioned into product roles. He founded companies such as Saasafe, vSapphire and had leadership positions with Dome9 and Checkpoint, before being appointed CEO of Skyhawk. He is a graduate of the Open University of Israel and holds 24 US patents.

To learn more about Chen, please visit his LinkedIn profile

To learn more about Skyhawk, please visit their website.

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

• Website: https://simonlader.com
• Twitter: https://twitter.com/simonlader
• LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

• Spotify
• Apple Podcasts
• Amazon Music
• iHeartRadio

And everywhere else you listen to podcasts!

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In this week's episode of The Conference Room, we welcome Marc Jarrett, a master of virtual networking and the innovator behind the successful WhatsApp-based global networking initiative, Virtual Power Networking. Marc discusses his strategies for connecting people across diverse industries, shares insights on building meaningful business relationships, and reveals his vision for the future of virtual networking and philanthropy.

KEY TAKEAWAYS FROM THIS WEEK'S EPISODE

The Power of WhatsApp Groups (00:00:20)

• Mark details the efficiency of using WhatsApp for networking.
• Explanation of how he manages the process within international and local groups.

Approach to Effective Communication (00:14:20)

• Importance of crafting engaging and concise messages on WhatsApp.
• Strategies for keeping group members engaged and connected.

Strategies for Successful Networking (00:30:38)

• Tips for being a successful networker on WhatsApp

Business Philosophy and Vision (00:32:24)

• Networking is seen as a tool for both business opportunities and creating friendships.
• Jarrett's ultimate goal is to facilitate global connectivity and eventually focus on philanthropy.

THIS WEEK'S GUEST - MARC JARRETT

Marc Jarrett is a distinguished figure in the realm of digital networking, renowned for his innovative approach to connecting professionals across the globe via WhatsApp. With an extensive background in facilitating international commerce and fostering connections, Marc has harnessed the power of social platforms to break down geographical barriers and create dynamic, interactive communities. Marc's signature venture, Virtual Power Networking, exemplifies his pioneering use of WhatsApp to create specialized groups that span numerous industries and interests. These groups serve as hubs for business leaders, entrepreneurs, and professionals seeking to exchange ideas, opportunities, and partnerships.

• Connect with Mark, visit his LinkedIn profile
• Learn more about Virtual Power Networking here

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

• Website: https://simonlader.com
• Twitter: https://twitter.com/simonlader
• LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

• Spotify
• Apple Podcasts
• Amazon Music
• iHeartRadio

And everywhere else you listen to podcasts!

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In this week's episode of The Conference Room, we welcome Lauren Goldstein, a seasoned business consultant and trusted advisor to Fortune 500 companies including Apple, Nike, and AT&T and to a variety of fast growing early stage companies. Join us as we dive into the challenges faced by business leaders, and hear Lauren's insights into effective team building, the difference between growth and scaling, and how CEOs can evolve from being a "Chief Everything Officer" to a visionary leader.

KEY TAKEAWAYS FROM THIS EPISODE

• Challenges in Leadership (00:08:42): Lauren discusses business owners' and CEOs' reluctance to delegate and the accompanying stress. Introduces "Chief Everything Officer" to describe overwhelmed CEOs.
• Reactivity vs. Proactivity (00:09:21): Lauren urges businesses to shift from a reactive to a proactive mode, emphasizing the value of proactive team members over mere "worker bees."
• Identity & Vision:(00.10.07): Lauren explaines that a CEO's main role is vision-setting, while pointing out that 80% of business owners have not considered their identity outside of business.
• Team & Systems (00:31:54): Lauren insists on the significance of having the right team and systems for the business to operate effectively without the owner.
• Effective Delegation & Scaling (00:37:15): Highlights the concept of "Who Not How" and distinguishes between growth and scaling. Advocates for the importance of delegation for business scalability.

THIS WEEK'S GUEST- LAUREN GOLDSTEIN

Lauren Goldstein is a distinguished business consultant focused on addressing the operational and leadership challenges that CEOs and business owners commonly face. Goldstein strongly believes in the role of the CEO as a 'North Star,' directing the company's long-term strategy while delegating daily tasks to a competent team. Her holistic approach encompasses various aspects of business management, from organizational structure to process automation. She introduces concepts like "Who Not How," encouraging CEOs to focus on task delegation rather than micromanagement.

TO LEARN MORE ABOUT LAUREN GOLDSTEIN

• https://www.linkedin.com/in/laurenegoldstein/
  https://www.facebook.com/GoldenKeyPartnership/
• https://www.instagram.com/itslaurengoldstein
• Lauren's Scorecard can be downloaded for free here
• Listen to her podcast here

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

• Spotify
• Apple Podcasts
• Amazon Music
• iHeartRadio

And everywhere else you listen to podcasts!

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In this week's episode of The Conference Room, we welcome Matthew Andriani, CEO of Mazebolt Technologies, as we delve deep into the world of cybersecurity, particularly focusing on the evolution and mitigation of DDoS attacks. Matthew talks us through the inception, growth, and effectiveness of Radar, Mazebolt's pioneering DDoS defense solution, the flaws of traditional DDoS mitigation practices and how Radar aims to revolutionize the sector. Sit back and listen to a captivating discussion filled with real-world case studies, industry critiques, and a look into the future of DDoS defenses.KEY TAKEAWAYS FROM THIS WEEK'S EPISODE

1. [00:02] Guest Introduction & Cybersecurity Background

   • Matthew Andriani's background is explored, including his experience in various roles within cybersecurity, such as technical, professional services, and security research positions.

   • [05:37] Evolution of DDoS Attacks

   • Discussion on the historical context and evolution of DDoS attacks, their complexity, and why they pose a significant threat in today's digital landscape.

   • [12:21] Introduction of Radar

   • Matthew introduces Radar, a pioneering solution that modernizes DDoS defenses. He also delves into the system's unique features and capabilities.

   • [18:45] Vendor Relationships

   • Importance of vendor partnerships in enhancing Radar's efficiency is discussed, and Matthew sheds light on the criteria for selecting technology partners.

   • [26:59] Industry Critique

   • Matthew critiques the traditional DDoS mitigation practices, emphasizing their inadequacies and how Radar addresses these shortcomings.

   • [33:08] Radar's Impact

   • Exploration of Radar's effectiveness, featuring real-world case studies that highlight its practical utility and positive impact on DDoS defense strategies.

   • [40:17] Product Development Journey

   • Matthew walks us through the ideation, development, and evolution phases of Radar, focusing on the technical challenges and the solutions implemented.

THIS WEEK'S GUEST - MATTHEW ANDRIANI

Matthew Andriani is an esteemed expert and innovator in cybersecurity, serving as the founder and CEO of Mazebolt, a leading cybersecurity vendor. With an extensive career that spans roles in technical operations, professional services, and cutting-edge security research, he has accrued valuable expertise from his tenure at industry giants such as Check Point Software, Corrigon, and Radware. Holding two U.S. Patents for non-disruptive DDoS testing methods, Matthew is consistently at the vanguard of cybersecurity technological advancements. His leadership at Mazebolt enables him to continually push the envelope in cybersecurity solutions. To learn more about Matthew, please visit his LinkedIn profile, and to learn more about Mazebolt, please visit their Website and their YouTube channel.YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on

• Spotify
• Apple Podcasts
• Amazon Music
• iHeartRadio

And everywhere else you listen to podcasts!

View Details

In the early hours of Saturday 7th October, Israel was savagely attacked by the terrorist group Hamas. Innocent civilians were murdered in cold blood, men women and children were kidnapped, their bodies desecrated and paraded through the streets.

The Conference Room stands firmly by the people and the State of Israel.

To show solidarity with our Israeli brothers and sisters, this message will be the entire episode of this week's podcast. We will not tolerate hate, we will not tolerate antisemitism, we will not tolerate apologists for terrorism.

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In this week's episode of The Conference Room, we welcome Melissa Mitchell as we discuss her journey from a flight attendant to becoming the CEO of Abundant Life Studio, the nuances of organic marketing, and the challenges and advantages it presents in the ever-evolving digital landscape.KEY TAKEAWAYS FROM THIS WEEK'S EPISODE

Course Creation and Realizations

• 00:07:48 – Transition from offering small courses to in-demand, higher-priced coaching programs.
• 00:08:44 – Expansion of her agency specializing in organic marketing.

Personal Growth and Recognition

• 00:08:59 – Development of Melissa's personal brand and revenue from platforms like Facebook and YouTube.

Reflection and The Learning Process

• 00:10:14 – Melissa's reflection on her past juxtaposed against her present achievements in marketing.
• 00:11:28 – Emphasis on continual learning, adaptability, and staying updated in the field.

Organic vs. Paid Marketing and Challenges

• 00:20:38 – Distinction between organic and paid marketing, highlighting trust-building through organic strategies.
• 00:23:37 – The challenges businesses faced during the pandemic, emphasizing the need for a digital presence.

Impact of Going Viral and Shadow Banning

• 00:14:34 – The double-edged sword of going viral on platforms like TikTok and the subsequent challenges of shadow banning.
• 00:16:43 – How a video's virality can skew the audience and subsequently affect organic reach.
• 00:20:48 – Advantages of organic marketing over paid marketing and the importance of connection with the audience.

Importance of Synergy in Marketing Strategies

• 00:23:29 – The urgency businesses felt during the pandemic when they lacked a digital presence.
• 00:23:55 – Emphasizing the long-term benefits of organic marketing and the risks of solely relying on immediate solutions.
• 00:24:25 – The crucial interplay between organic and paid marketing methods, suggesting they work best in tandem.

THIS WEEK'S GUEST - MELISSA MITCHELLMelissa Mitchell is the enterprising founder and CEO of Abundant Life Studio, a leading Organic Social Media Marketing agency based in Australia. Her journey to the forefront of digital marketing is as captivating as it is inspiring. Melissa started her career soaring through international skies as a flight attendant and gracing the world of film and photography as a makeup artist. The turn in her career trajectory came unexpectedly when she discovered an innate talent for marketing. Fast forward seven years, and Melissa has emerged as a self-taught marketing expert, with a penchant for understanding intricate algorithms. Today, she not only leads a successful agency that specializes in organic marketing but also boasts a personal brand that resonates with her authentic approach. Her dedication to continued learning and adaptability is evident, making Melissa Mitchell a name to reckon with in the world of social media marketing.

You can find more about Melissa on her Facebook page and Abundant Life Studios Facebook page and website.YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.The Conference Room is available on

• Spotify
• Apple Podcasts
• Amazon Music
• iHeartRadio

And everywhere else you listen to podcasts!

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In this week's episode of The Conference Room, we welcome Sugey Piedra as we discuss holistic financial planning for service-based business owners and the importance of understanding taxes for long-term wealth creation.

KEY TAKEAWAYS FROM THIS EPISODE

• 00:04:23: Sugey shares the mission and offerings of her tax planning advisory firm, Prominence Business & Wealth Management.
• 00:13:17: Discussion on the concept of holistic financial services and how they differ from traditional financial planning.
• 00:24:42: Deep dive into the critical tax planning insights that Sugey disseminates on her podcast "Tax Talk with HeyHey."
• 00:34:29: Sugey recounts her experience being featured on podcasts like Sell Without Selling and Business Spotlight USA.
• 00:45:51: Conversation turns to how high-earning, service-based business owners can achieve financial freedom through effective tax planning.

THIS WEEK'S GUEST - SUGEY PIEDRA

In this week's episode of The Conference Room, we welcome Sugey Piedra, an influential figure in the realm of financial services. She is the co-founder of Prominence Business & Wealth Management, a firm that distinguishes itself by offering holistic financial services aimed at high-earning, service-based business owners. Sugey takes an integrated approach to financial planning, covering not just asset management but also effective tax planning strategies. In addition to her role at Prominence, she is the host and producer of the podcast "Tax Talk with HeyHey," where she provides invaluable insights into the nuances of business taxation and long-term wealth creation. Her expertise has also made her a sought-after guest on other business podcasts, such as Sell Without Selling and Business Spotlight USA, further solidifying her credibility and influence in the industry.

To find out more about Sugey, please visit:

www.prominencebusiness.com

https://www.instagram.com/prominence.services/

https://www.facebook.com/ProminenceBMgmt

https://www.linkedin.com/in/sugey-piedra-ea-39aba911a/

https://open.spotify.com/show/5zefMXdpLTX6mTzd14o7Xm?si=1cdef92df6c24e49&nd=1

To register for Sugey's upcoming Webinar, please visit: https://us02web.zoom.us/j/83390511882?pwd=VXRxcWFDT0pSUGlhOVFZckZUQlpydz09

Get to know more about Simon at:

Website: https://simonlader.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

Apple Podcasts:

https://podcasts.apple.com/us/podcast/the-conference-room-with-simon-lader/id1517671682

Amazon Music:

https://www.amazon.com/Conference-Room-Simon-Lader/dp/B0BM351RT7/ref=sr_1_1?crid=3KV0SJVZWFNNX&keywords=the+conference+room+with+simon+lader+podcast&qid=1683558717&sprefix=%2Caps%2C133&sr=8-1

iHeartRadio

https://www.iheart.com/podcast/269-the-conference-room-with-s-102401058/

And everywhere else you listen to podcasts!

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In this week's episode of "The Conference Room," we welcome LogRhythm's VP EMEA, Kev Eley, an industry veteran with nearly thirty years of experience in growing technology businesses across EMEA. Join us as we dive into a conversation about the challenges and intricacies of launching and growing technology businesses in Europe, including the impact of Brexit and the importance of understanding regional differences.

KEY TAKEWAYS FROM THIS WEEK'S EPISODE

• 00:10:38: Kev emphasizes the constant innovation in the tech industry and the unique position cybersecurity professionals hold as the "good guys" in the battle against cyber threats.
• 00:11:20: He draws an analogy between the cybersecurity community and superheroes, highlighting the inspiring aspect of working to protect organizations and society from cyber threats.
• 00:12:17: Kev delves into the evolving landscape of cybersecurity, describing it as an ongoing arms race driven by political motivations, financial incentives for cybercriminals, and increasing digital reliance.
• 00:14:23: The conversation shifts to Kev's experience at TrapX and the challenges he faced while growing a non-European business in Europe. He explores the regional disparities and cultural differences within Europe that organizations must navigate.
• 00:15:40: Kev discusses the common approach of American organizations launching in Europe, often starting with the UK as a beachhead and expanding to other European regions. He acknowledges the complexity of managing regional disparities.
• 00:22:46: The impact of Brexit on businesses entering Europe is discussed. Kev highlights the advantages of the UK as a launchpad due to its language, cultural affinity, and mature market for cybersecurity.
• 00:29:15: Kev emphasizes the importance of hiring local talent when expanding into European regions. Understanding regional differences and the need for a global-fit product are critical for success.
• 00:34:00: The complexity of managing teams across different European countries is explored. While coaching principles remain consistent, understanding regional nuances in business conduct is essential.
• 00:38:03: Kev and Simon stress the importance of appreciating the subtleties and regional differences when launching a business in Europe. Hiring the right talent and understanding cultural nuances are keys to success.

THIS WEEK'S GUEST - KEV ELEY

Kev Eley is a seasoned industry professional with nearly three decades of experience in driving the growth of technology businesses across EMEA (Europe, the Middle East, and Africa). His impressive career includes notable positions at industry giants such as IBM and Microsoft, where he honed his expertise. Kev has also made significant contributions during his tenure at innovative cybersecurity companies like TrapX and Egress Software. Currently, he holds the prestigious role of Vice President for EMEA at LogRhythm, a global cybersecurity powerhouse.

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Salisi: www.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on

• Spotify
• Apple Podcasts
• Amazon Music
• iHeartRadio

And everywhere else you listen to podcasts!

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In this week's episode, we welcome Baber Amin, a seasoned expert in product development and achieving that elusive product/market fit. Join us as we explore the world of innovation through Baber's experienced lens. We delve into the intricacies of product development and the strategic aspects of product planning and the transformative potential of data-driven decisions. Whether you're an aspiring entrepreneur or a seasoned pro, this episode offers valuable insights into creating products that truly resonate with customers.

KEY TAKEAWAYS FROM THIS EPISODE

The Crucial Role of Product Development [11:35]

• Baber underscores the pivotal role of well-thought-out product development in the tech industry.
• Clear vision, robust planning, and agile development processes are key.

Navigating the Path to Product/Market Fit [14:50]

• Baber defines product/market fit as the delicate balance where a product aligns perfectly with customer needs.
• He emphasizes the significance of customer feedback and market research in achieving this alignment.

Iterative Approach to Product/Market Fit [18:15]

• Baber advocates for an iterative approach to product development.
• He shares success stories of products refined through multiple iterations based on user feedback.

Data-Driven Decision Making [21:55]

• Baber stresses the importance of data-driven decision-making.
• He discusses how data analytics can provide insights into user behavior and preferences.

Scaling with Product/Market Fit [27:10]

• Baber delves into the challenges and opportunities of scaling post product/market fit.
• He provides strategic insights on scaling while maintaining product excellence.

THIS WEEK'S GUEST: BABER AMIN

Baber Amin is a distinguished technologist and product development expert with a career spanning over two decades. With a wealth of experience in the technology industry, Baber has been instrumental in the development of cutting-edge cybersecurity products. He is a firm believer in the power of meticulous product development, underlining the importance of a clear vision, strategic planning, and agile execution.

Baber's expertise extends to achieving the elusive product/market fit, a subject he passionately discussed in this episode. He describes it as the harmonious intersection where a product aligns seamlessly with the desires of its target audience. Baber's insights on iterative development, data-driven decision-making, and scaling strategies offer invaluable guidance to aspiring entrepreneurs and product developers.

• For more information or to connect with Baber, please visit his LinkedIn profile
• To lear more about Veridium please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people scale their lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on

• Spotify
• Apple Podcasts
• Amazon Music
• iHeartRadio

And everywhere else you listen to podcasts!

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In this week's episode of The Conference Room we welcome Sean Blenkhorn, the Vice President of Worldwide Sales Engineering at Axonius, a leading cybersecurity vendor. With over two decades of experience in diverse organizations like Symantec, Canadian Bank CIBC, and eSentire, Sean is one of the authorities of Sales Engineering in the cybersecurity sector. Join us as we dive into the intriguing world of "pre-sales", and explore its critical role in bridging the gap between technology and sales.KEY TAKEAWAYS FROM THIS EPISODE

• Defining Sales Engineering: Sean starts our conversation by providing insights into the role of a sales engineer, emphasizing their responsibility in helping customers understand the technical aspects of solutions and products. Tune in at [00:01:12] to get a clear understanding.
• Technical Expertise vs. Sales Skills: At [00:03:25], the discussion delves into the distinct qualities required in a sales engineer, balancing technical expertise with effective communication and relationship-building skills.
• Supporting Account Executives: Learn how sales engineers work closely with account executives to tailor solutions to customer needs. Sean highlights this collaborative nature at [00:05:42].
• Trust and Relationships: Discover how a deeper level of trust often develops between customers and sales engineers, leading to more meaningful interactions and understanding. Join us at [00:07:58] for this insightful discussion.
• Traits of a Good Sales Engineer: Sean outlines the qualities that make a successful sales engineer, including passion for the industry, agility in working with diverse teams, effective communication, and a hunger for learning. Hear more at [00:10:20].
• Transitioning to Leadership: The challenges and rewards of moving from a sales engineer to a leadership position are explored at [00:12:45], underlining the shift from individual contributions to team development and culture building.

THIS WEEK'S GUEST - SEAN BLENKHORNSean Blenkhorn, Vice President of Worldwide Sales Engineering at Axonius, boasts over 20 years of industry experience across diverse sectors. With roles in renowned organizations such as Symantec, Canadian Bank CIBC, and eSentire, Sean has acquired a deep understanding of both cybersecurity and effective sales strategies. His proficiency as an advisor to early-stage vendors underscores his credibility in guiding technological solutions to success. Since 2021, Sean has steered Axonius' global sales engineering team, showcasing his exceptional leadership and commitment to bridging the gap between technology and sales for optimal customer solutions. Join us as we delve into the remarkable journey of this industry veteran.

You can learn more about Sean by visiting his LinkedIn profile

You can learn about Axonius by visiting their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation coaching company Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on

• Spotify
• Apple Podcasts
• Amazon Music
• iHeartRadio

And everywhere else you listen to podcasts!

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In this week's episode of The Conference Room, we're thrilled to welcome Julz Vitality, a seasoned podcast host, summit host, speaker, and the CEO of Positive Impact. Join us as we delve into a thought-provoking discussion on enhancing online presence, social media strategies, and achieving business success with practical insights from Julz's expertise.

KEY TAKEAWAYS FROM THIS WEEKS EPISODE

• Lack of Clarity in Online Presence: Julz addresses the challenge many entrepreneurs face in spreading themselves thin across various passions online. She highlights the importance of being known for a specific niche to establish a strong online reputation.
• Focus and Consistency: Successful branding involves maintaining a consistent message across all platforms. Julz emphasizes the significance of clear and focused content, avoiding conflicting messages that can confuse potential clients.
• Value-Driven Lead Magnets: When building an email list, simplicity and value are key. Shorter lead magnets like cheat sheets and checklists tend to be more effective than lengthy ebooks. They provide actionable insights, ensuring users find immediate value.
• Building Relationships: Julz emphasizes the value of fostering connections with influencers and likeminded individuals in your industry. Collaborations and partnerships can significantly boost your reach and credibility.
• Overcoming Sales Apprehension: Selling should not be feared; it's about offering solutions that can genuinely help others. Entrepreneurial success hinges on not only providing value but also inviting potential clients to take logical next steps.
• Balancing Personal and Professional Content: While some personal content can add authenticity, Julz advises primarily using social media for business-related posts. Present your professional side consistently across platforms.

THIS WEEK' S GUEST - JULZ VITALTY

Julz Vitality, a seasoned podcast host and social media visibility expert, is recognized for her profound impact on entrepreneurs' online presence. As the CEO of Positive Impact, she champions the power of strategic social media usage for achieving work-life balance and sustainable business growth. Julz's signature podcast, Positive Impact TV, boasts over 100,000 YouTube views, while her social media channels boast a following of over 50,000 individuals. Drawing from her extensive experience in coaching and speaking, Julz guides entrepreneurs to optimize their digital footprints and create valuable connections in the dynamic world of online business.

All of Julz's details can be found here:

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on

• Spotify
• Apple Podcasts
• Amazon Music
• iHeartRadio

And everywhere else you listen to podcasts!

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In today's episode, we focus on turning a problem into a technical product company, featuring a true industry luminary, Carsten Willems. As the Co-founder and CEO of threat analysis and detection vendor VMRay, Carsten has traversed a remarkable journey from his early hacking curiosity to pioneering VMRay into a cybersecurity powerhouse.

KEY TAKEAWAYS FROM THIS EPISODE:

• The Symbiosis of Tech and Business: Carsten delves into the harmonious blend of technical expertise and business proficiency. Discover how VMRay struck the perfect balance to deliver cutting-edge cybersecurity solutions while ensuring a commercially viable approach.
• Strategic Vision and Traction: Gain insights into how VMRay's strategic focus on core objectives propelled their growth. Carsten discusses how staying true to their vision, even in a rapidly evolving field, paved the way for VMRay's success.
• Data as a Compass: Carsten talks about the significance of data-driven decision-making. Explore how VMRay leverages data analytics not only for enhancing their products but also for driving fundamental business choices.
• Navigating Challenges: Learn about the challenges that VMRay encountered during its ascent, from funding hurdles to market competition. Carsten shares how calculated risk-taking and a resilient team spirit helped them overcome these obstacles.

THIS WEEK'S GUEST - CARSTEN WILLEMS

Dr. Carsten Willems is the co-founder and CEO of cybersecurity vendor VMRay. He is a doctorate in IT security from the University of Bochum in Germany where he did his PHD and in 2007 founded his own cybersecurity consulting firm. In 2013 he co-founded VMRay and has overseen the company's growth to being one of the foremost threat analysis and detection platform vendors in the industry.

Connect with Carsten on LinkedIn

To find out more about VMRay, visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2023 he has helped businesses escape the feast and famine of inconsistent revenue.

Get to know more about Simon at:

Website: https://simonlader.com/

Escape the Feast and Famine: https://www.facebook.com/groups/scalesharemonetize

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on

• Spotify
• Apple Podcasts
• Amazon Music
• iHeartRadio

And everywhere else you listen to podcasts!

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Embark on a journey into the realm of tech entrepreneurship with Ian L. Paterson, a serial visionary in the technology landscape. From pioneering ventures in events to his pivotal role at Terapeak, later acquired by eBay, Ian's trajectory embodies innovation and tenacity. Explore his path as he founded and guided Exapic, a transformative data analytics platform vendor, and delve into his latest feat with Pluralock, an AI authentication disruptor. Uncover strategic insights and witness his exceptional leadership as he assembles a distinguished board of directors. Gain unique insights into the dynamic world of tech entrepreneurship through the experiences of this accomplished leader.

KEY TAKEAWAYS FROM THIS EPISODE

• Embrace Growth Challenges: Whether through organic expansion, large funding rounds, or rapid acquisitions, growth is demanding. Prepare ahead and uphold leadership values for a smooth transition.
• Lead with Vision: Articulate a clear North Star and compelling mission to guide your team. At Plurilock, the mission of safeguarding clients' data echoes their self-interest in secure interactions with various organizations.
• Strategic Hiring: In early days, tap into your network to find crucial team members. As you scale, build momentum in the company and prioritize hiring experienced individuals to sustain growth.
• CEO's Multifaceted Role: Unlike other C-suite roles, CEOs may not have experienced every function. Successful CEOs are effective generalists, fostering a deep understanding of various aspects and hiring experts to complement their skills.
• Problem Solving over Product Selling: Focus on addressing customer problems rather than merely selling your product. Tailor solutions, which could include professional services or bundled products, for deeper, enduring customer relationships.

THIS WEEK'S GUEST: Ian L Paterson

Ian L. Paterson, the CEO of Plurilock, is a seasoned technology entrepreneur. Beginning his dynamic career in the event sector, he later held pivotal roles at Terapeak, an influential data analytics company, and guided Exapik, a groundbreaking data analytics platform, through a successful acquisition.

In 2017, he founded Plurilock, a disruptive AI authentication force. Despite the challenges of the COVID era, he masterminded Plurilock's triumphant public offering in 2020, achieving an impressive 100x growth to $64 million in revenue by 2022.

To connect with Ian, find him on Linkedin

To learn more about Plurilock, visit their website

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people escape the Feast and Famine of inconsistent earnings.

Get to know more about Simon at:

Website: https://simonlader.com/

Simon's Headhunting firm: www.salisi.com

Stop the Revenue Feast and Famine: https://www.facebook.com/groups/scalesharemonetize

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on

• Spotify
• Apple Podcasts
• Amazon Music
• iHeartRadio

And everywhere else you listen to podcasts!

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How does a sales leader drive consistent growth and navigate through the challenges of the ever-changing tech industry, including mergers and acquisitions? Join us as Brandon Conley , Chief Revenue Officer of AppOmni, shares his invaluable insights gained from a glittering 25+ year career into sales strategies, adapting to market dynamics, and successfully navigating the complexities of mergers and acquisitions in the tech world. Get ready to learn from the best and take your sales career to new heights.

KEY TAKEAWAYS FROM THIS WEEK'S EPISODE

• Understand the unique traits of successful startup individuals and their ability to thrive in challenging environments without extensive support.
• Identify your ideal customer profiles and allocate resources strategically to maximize impact.
• Manage sales pipelines effectively, acknowledging the unpredictable nature of closing deals, and remain patient and persistent.
• Embrace visionary leadership and strategic acquisitions to build a strong platform in the market.
• Prioritize culture fit, likability, and back channel references when hiring, while demonstrating passion for the industry and a service mindset.

THIS WEEK'S GUEST - BRANDON CONLEY

Introducing Brandon Conley, a dynamic sales leader with an incredible career spanning over 25 years, driving growth in early stage and multinational technology businesses. Notably, he spent seven years with Aventail, which was later acquired by SonicWall, followed by five years there, until he moved on to Zenprise, acquired by Citrix, where he led the Mobility sales teams across the Americas. Brandon then made significant contributions to Netskope and Redlock, both subsequently acquired by Palo Alto Networks, where he successfully ran their global Cloud Security sales team, phenomenally scaling annual sales from $2M to $100M.

As the Chief Revenue Officer of AppOmni since 2020, Brandon continues to lead with vision and passion, steering the company at the forefront of SaaS Security Management software providers. With an unwavering commitment to driving innovation and a proven history of empowering businesses,he remains an influential figure in the cybersecurity industry, inspiring growth and success at every turn.

Connect with Brandon on LinkedIn, and learn more about AppOmni here.

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on

• Spotify
• Apple Podcasts
• Amazon Music
• iHeartRadio

And everywhere else you listen to podcasts!

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Join us for an electrifying episode of The Conference Room featuring the brilliant Taylor Fischer, a seasoned sales page copywriter and strategist. With real-life success stories and invaluable insights, she reveals the secrets behind crafting high-performing sales copy that drives remarkable results. Don't miss this opportunity to learn from Taylor's expertise and discover how to unleash the true potential of your marketing efforts. Tune in now and get ready to elevate your sales game to new heights!

KEY TAKEAWAYS FROM THIS EPISODE

• Engage with Your Audience: Talk to your target customers to understand their pain points, desires, and experiences with your product or service.
• Be Genuine and Empathetic: Avoid aggressive tactics and focus on building a sincere connection with your audience.
• Highlight Benefits and Transformations: Emphasize the specific benefits and positive changes your offering can bring to their lives.
• Provide Social Proof: Include testimonials and success stories to build trust and credibility.
• Create Genuine Urgency: If appropriate, use urgency to encourage action, but make sure it's genuine and transparent.

THIS WEEK'S GUEST

Meet Taylor Fischer, the mastermind behind Taylor Fischer Consulting, a trailblazing sales page copywriter, and strategist. Taylor has dedicated her career to empowering businesses and entrepreneurs with the art of persuasive communication. With her unparalleled expertise, she guides her clients on crafting compelling sales pages that resonate with their target audience and convert visitors into loyal customers.

Taylor's passion for effective communication and marketing took root during her formative years at Thomas Edison State University, where she earned her Bachelor's in Communications. Armed with a deep understanding of human psychology and persuasive writing, Taylor embarked on a mission to revolutionize the way businesses engage with their prospects through sales copy.

Over the past five years, Taylor has left an indelible mark on the industry, assisting dozens of companies and entrepreneurs in scaling their businesses to new heights. She possesses an innate ability to connect with her clients, diving deep into their businesses to unearth their unique selling points, pain points, and aspirations. Armed with these invaluable insights, Taylor masterfully crafts sales pages that not only speak directly to the target audience but also inspire them to take decisive action.

Taylor's results-driven strategies have propelled her clients to unparalleled success, boasting remarkable conversion rates and unprecedented growth. Her proven techniques for high-performing sales copy have earned her the reputation of being the go-to expert in the field, making her a highly sought-after consultant.

TO LEARN MORE ABOUT TAYLOR

Connect with her on Facebook

Visit her website

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on

Spotify Apple Podcasts, Amazon Music, iHeartRadio

And everywhere else you listen to podcasts!

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In this week's episode, we welcome Jeff Fleischer, the Global Head of Sales at Team Cymru, as he unveils the secrets of curiosity-driven success and exceptional leadership in the world of cybersecurity.

KEY TAKEAWAYS FROM THIS EPISODE

Embrace a CEO Mindset: Take Ownership of Success

• As a sales leader, think like a CEO and take full responsibility for your role. Proactively identify areas for improvement that align with the company's overall objectives. Show initiative in optimizing revenue and customer retention to drive the organization's success.

Align with Financial Goals: Drive Sustainable Growth

• Understanding the company's financial strategy is vital for a sales leader. Whether it's focusing on cash flow, EBITDA, or other metrics, align your sales approach to contribute to the company's long-term growth and financial well-being.

Foster Open Communication: Collaborate for Collective Achievement

• Break down communication barriers and actively engage with other departments to gain insights into their perspectives and strategies. By promoting open communication, you can discover new opportunities, overcome challenges, and find solutions that benefit the entire organization.

Demonstrate Genuine Curiosity and Networking: Build Strong Relationships

• As a successful sales leader, showcase your authentic passion for the industry and the products you offer. Cultivate curiosity and actively network to establish valuable connections beyond immediate sales goals. Strong relationships can lead to innovative ideas, potential partnerships, and growth opportunities.

Focus on the Greater Good: Contribute to Overall Company Success

• Shift your focus from individual achievements to the greater good of the company. Consider how your actions contribute to the organization's overall success and well-being. Prioritizing collective growth fosters a positive and motivated environment that drives success for everyone involved.

THIS WEEK'S GUEST

Jeff Fleischer is the Global Head of Sales at cybersecurity vendor Team Cymru. With a remarkable career spanning back to the mid-90s, Jeff has held senior positions with renowned companies like McAfee, DataMaxx, Wave Systems, PhishMe, and Reversinglabs before taking the reins at Team Cymru. Beyond his impressive sales and leadership journey, Jeff also serves as an advisor to startup vendors, leveraging his expertise to guide and support emerging businesses. Moreover, Jeff's altruistic spirit shines through his volunteer work with the Sunshine Kids Foundation. Join us as we delve into the extraordinary career and contributions of Jeff Fleischer in the cybersecurity industry.

LinkedIN: https://www.linkedin.com/in/jeffreylfleischer/

Team Cymru: https://www.team-cymru.com/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on: Spotify, Apple Podcasts, Amazon Music, iHeartRadio ...and everywhere else you listen to podcasts!

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In this podcast episode, dive into the world of digital marketing with Austin Armstrong, a renowned social media expert, CEO of SocialityPro, creator of Syllaby, and host of the popular TikTok podcast BusinessTok. Discover the secrets behind his extraordinary success as he shares his journey from being a lifelong digital marketer to becoming the CEO of two thriving ventures.

Join us as Austin reveals his groundbreaking strategies for organic SEO and Vertical Video marketing, which have propelled businesses to new heights. Learn how his agency, Socialty Pro, has transformed brands by unlocking the full potential of social media marketing. And get ready to be amazed by Austin's latest innovation, Syllaby, a game-changing marketing tool that empowers business owners to create a comprehensive social media content strategy in a matter of minutes.

Prepare to be inspired as Austin showcases his remarkable TikTok prowess, having posted over 2500 videos that not only tripled his own business's revenue but also skyrocketed his clients' success. With millions of followers across various social media platforms, Austin has become a true force in the digital landscape.

Don't miss this opportunity to gain valuable insights and actionable tips from Austin Armstrong, a trailblazer in the world of digital marketing. Tune in to this episode and unlock the secrets to driving your business's online growth like never before.

KEY INSIGHTS FROM THIS EPISODE

• A step by step strategy to significant increase your online presence and followers in the next nine months.
• Adopt a conversation-style format, combining entertainment with useful information to engage viewers.
• Conduct tests and experiments with different delivery styles and content formats to identify effective strategies.
• Incorporate subtle psychological triggers and elicit emotional responses to increase engagement and comments.
• Repost your most viral video multiple times, without any changes, to maintain consistent performance.
• Address challenges in social media marketing by generating content ideas, improving on-camera presence, mastering editing, and posting on multiple platforms.

THIS WEEK'S GUEST

Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling his own business's revenue and thousands more across his clients' accounts, and has leveraged his success on TikTok to gain millions of followers across every social media platform.

You can follow Austin on Facebook, YouTube and TikTok, and listen to his TikTok marketing podcast here.

and check out his incredible content AI platform Syllaby here:

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting:

Twitter

LinkedIn

The Conference Room is available on

Spotify, Apple Podcasts, Amazon Music, iHeartRadio and everywhere else you listen to podcasts!

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Welcome to The Conference Room with Simon Lader.

Its an intermission this week, but we'll be back next week with an incredible episode...

Listen to the trailer to hear more!

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In this week's episode we explore the exceptional journey of marketing visionary Nathan Burke, Chief Marketing Officer of Axonius and discover how his unrivaled expertise is transforming the cybersecurity landscape. Join us as we delve into his remarkable contributions, shaping the future of digital security.

Key Takeaways From This Episode

• The importance of differentiation in marketing and emphasizes the need to focus on non-commodity markets.
• The significance of storytelling and emotional ties in marketing campaigns, using examples of human-centric approaches in cybersecurity.
• The challenges of marketing products in ill-defined markets and strategies such as defining the problem, quantifying the value, and creating a compelling case.
• The importance of having a great product before developing the marketing story and engaging in demand generation activities.
• Start with early conversations to validate the approach, building thought leadership content, and adapting the narrative based on audience feedback to ensure effective marketing communication.

THIS WEEK'S GUEST - NATHAN BURKE

Nathan Burke is the Chief Marketing Officer behind Axonius' remarkable ascent in the cybersecurity industry. With his strategic prowess, Nathan has propelled this high-growth security vendor to new heights, leading their global marketing efforts. Drawing from his extensive experience in scaling technology companies like Hexadite (acquired by Microsoft), Intralinks, and Cloudlock, Nathan has become a sought-after leader in international marketing. His expertise has been instrumental in driving growth and maximizing visibility for these renowned organizations.

A distinguished graduate of Northeastern University, Nathan recently made headlines for securing Axonius's sponsorship of Olympic gold medalist Simone Biles. This remarkable achievement further exemplifies his ability to forge strategic partnerships and capture the attention of the world.

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

• Website: https://simonlader.com/
• Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups
• Twitter: https://twitter.com/simonlader
• LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on

• Spotify
• Apple Podcasts:
• Amazon Music:
• iHeartRadio

And everywhere else you listen to podcasts!

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In this week's episode we welcome cybersecurity sales leader Robert Freeman as we talk about sales, revenue growth and leadership in a hypergrowth cybersecurity startup.

KEY TAKEAWAYS FROM THIS EPISODE

• Effective leadership involves uniting and motivating individuals towards a shared goal, understanding their motivations, and fostering good communication and positive culture.
• Leaders in startup environments need to be resourceful, adaptable, and able to wear multiple hats to navigate challenges and accommodate customer requests.
• Hiring individuals with startup experience is crucial, as they bring valuable skills and independence to thrive in a less structured environment.
• Identifying gaps and taking initiative to develop ideas or programs are key traits in startup leaders, who must constantly innovate and seize opportunities.
• The interview process for hiring salespeople is challenging, requiring a balance of assessing qualities like energy, enthusiasm, resilience, and adaptability to succeed in a demanding sales career.

Robert Freeman Senior VP of Worldwide Sales at SafeBreach, is a highly experienced and results-oriented IT sales management professional. With over 20 years of expertise in managing high-growth environments, Robert has made significant contributions to renowned global vendors like Cisco, Imperva, and FireEye, as well as startups including Distil Networks and his current role at SafeBreach. Having graduated from the University of Massachusetts, Robert is responsible for scaling SafeBreach globally, leveraging his extensive sales and leadership career. His profound knowledge in cybersecurity and commitment to innovative solutions make him a valuable asset in the industry.

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on Spotify, Apple Podcasts, Amazon Music, iHeartRadio and everywhere else you listen to podcasts!

RobertFreeman #CybersecuritySalesManagement #SafeBreach #Cybersecurity #ResultsOriented #GlobalExpansion #SalesLeadership #HighGrowthEnvironments #UniversityofMassachusetts #TechnologyExpertise #Startups #EmergingTechnologies #ScalingOperations #InnovativeSolutions #CybersecurityIndustry

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Join us in this insightful episode as we welcome Anshul Kaushik, VP Sales of cybersecurity vendor Axio and a distinguished software sales leader, to delve into his strategies for driving sales, effective management, and exceptional leadership in hypergrowth companies. Discover the key elements that differentiate successful sales leaders from the rest, explore the invaluable lessons sports management can teach about leadership, and gain insights into avoiding common pitfalls that hinder sales leaders.

Key Takeaways:

• Sales Leadership Insights: Uncover the reasons behind the failure of most salespeople as sales leaders and discover the essential elements that contribute to successful sales leadership.
• The Three Key Elements: Gain a deep understanding of the crucial components that make up effective sales leadership and how they can be applied to drive growth.
• Leadership Lessons from Sports Management: Learn valuable leadership lessons from the world of sports management and understand their relevance in the business realm.
• Avoiding Failure in Sales Leadership: Explore the common reasons why sales leaders often fail and gain practical tips to ensure success within your own leadership team.

THIS WEEK'S GUEST Anshul Kaushik, VP Sales Americas at cybersecurity vendor Axio, brings over 15 years of experience in serving customers across industries such as Telco, Finance, and Oil and Gas. With an extensive background in technology and a track record working with global leaders like HP, IBM, Avaya, and Symantec, as well as hypergrowth vendors like Thycotic and Riscosity, Anshul shares his wealth of knowledge and expertise in this compelling discussion.

Connect with Anshul on LinkedIn

Find out more about Axio on their website.

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

• Website: https://simonlader.com/
• Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups
• Twitter: https://twitter.com/simonlader
• LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on Spotify, Apple Podcasts, Amazon Music, iHeartRadio nd everywhere else you listen to podcasts!

SalesLeadership #HypergrowthStrategies #ManagementTips #LeadershipLessons #SalesSuccess #BusinessGrowth #TechnologySales #CybersecurityIndustry #SalesManagement #LeadershipSkills #BusinessInsights #SalesTips #TeamManagement #SalesLeadershipSuccess #ProfessionalDevelopment

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This week we welcome back friend of the podcast, Dr. Letitia Wright, as she shares her story and winning strategies that will skyrocket your brand by using the power of television.

Key Takeaways from this episode

• How content creators can make money from their own TV channel
• Setting up your own digital TV channel is easier than you think
• Key mistakes to avoid
• Why TV can be a much better option than YouTube or TikTok

THIS WEEK'S GUEST

Dr. Letitia Wright is TV Producer, Crowdfunding specialist and Change Advocate. She is the Executive Producer and host of her nationally syndicated television show Wright Place Television, which she launched in 2000, and is now in its 23rd season.

You can reach Dr. Wright on LinkedIn:

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on Spotify, Apple Podcasts, Amazon Music, iHeartRadio

And everywhere else you listen to podcasts!

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In this episode we welcome serial investor, CEO and board member Tom Reilly who shares his insight into business growth, leadership and the role of a CEO.

KEY TAKEAWAYS FROM THIS EPISODE

• What is the role of a CEO?
• The Three Essential Ingredients to Scaling a Business
• How to lead leaders
• The Story of a Ten Figure Exit

THIS WEEK'S GUEST

Tom Reilly has a thirty year career forming, leading, scaling and advising high-growth enterprise software and cybersecurity vendors. After an early career with IBM and running sales in the 90s for Lotus and BroadQuest, he became CEO of Trigeo, which was sold to IBM in 2004, and then became President and CEO of ArcSight, which he scaled globally, took through an IPO and exited to HP for over $1.5Bn and then CEO of Cloudera which he IPO'd with a $3Bn valuation and a $5.2Bn merger with HortonWorks. He has served on the boards of companies such as ELoqua, Jive Software, Trusona, Incorta, Datastax and Anomali, and served as the Chair of the Economic Development and Advisory Committee for the City of Sausalito.

Tom is proud to support the work of Cybermindz.org, for more information about their incredible work in mental health within the cybersecurity community, please visit https://cybermindz.org/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on

Spotify, Apple Podcasts, Amazon Music iHeartRadio

And everywhere else you listen to podcasts!

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In this week's episode we welcome Laura Bell Main, CEO of application security vendor SafeStack to discuss her experience of being a company founder, pivoting from services to software and building her initial team.

KEY TAKEAWAYS FROM THIS EPISODE

• Pivoting from services to software - the why and the how
• How to find your key initial hires
• How to hire when face to face interviewing isn't an option
• How to recognize hiring mistakes and damage limitation
• What driving stick can teach you about growing a business

TODAY'S GUEST

Laura Bell Main is the CEO of cybersecurity vendor SafeStack. Born and raised in the UK, she moved to New Zealand in 2011 and specializes in securing some of the world’s fastest-growing organizations, having brought her application security vendor Safestack to clients in over 65 countries. She has over twenty years of experience in software development and information security. and it is her mission and passion to bring security into organizations of every shape and size.

To find out more about SafeStack, visit www.safestack.io

To connect with Laura, find her on LinkedIn

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on Spotify, Apple Podcasts, Amazon Music, iHeartRadio and everywhere else you listen to podcasts!

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This week we welcome international PR, publicity and branding consultant Brooke Young as she shares her story and winning strategies that will skyrocket your brand through the power of PR.

Key takeaways from this episode

• PR - what it is and why you need it
• Good PR - how its done - and how not to spend a fortune on it
• Bad PR - yes, it really exsits and what to avoid
• The most powerful weapon in your arsenal... (hint, it's storytelling!)

And much more!

THIS WEEK'S GUEST

Brooke Young is an international publicist, PR guru and branding consultant. She works with clients across the globe, and helps them create, develop, and promote powerful messages through heart-centered story-telling. She has formerly worked On-Air with FOX Sports, completed in the Miss America Organization, and volunteers as a Communication Liason for the first Prenatal Care Agency in West Africa. Brooke frequently works with children as a Professional Public Speaker and Children's Book Author, where she educates on Therapy Dogs and Volunteering.

Facebook: https://www.facebook.com/profile.php?id=100038225919096

Brooke's Group on Facebook: https://www.facebook.com/groups/468279070891549

Brooke Young is proud to support the work of Hindi's Libraries. To find out more, please visit https://www.hindislibraries.org/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on Spotify, Apple Podcasts, Amazon Music, iHeartRadio and everywhere else you listen to podcasts!

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In this week's episode we welcome Yochai Corem, CEO of hyperscaling cybersecurity intelligence vendor Cyberint who shares his story, his strategy for leadership, company growth and the role of a CEO in a rapidly scaling company.

KEY TAKEAWAYS FROM THIS EPISODE:

• How to manage without authority
• The importance of trusting your team
• Managing people whose job you've never done
• How to step in without undermining your team

This Week's Guest - Yochai Corem

Yochai Corem is the CEO of cybersecurity vendor Cyberint. Formerly the VP EMEA of Cyberbit, he has spent his career growing and scaling innovative technology companies in areas such as web intelligence, cellular localization, cyber range technology and even founded the biggest Israeli tourism site Tiuli, which he took to a successful exit. He is a BSc. graduate of Tel Aviv University and gained his MBA at Reichman University.

LinkedIn: https://www.linkedin.com/in/yochaicorem/

Website: https://cyberint.com/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on

Spotify:

https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

Apple Podcasts:

https://podcasts.apple.com/us/podcast/the-conference-room-with-simon-lader/id1517671682

Amazon Music:

https://www.amazon.com/Conference-Room-Simon-Lader/dp/B0BM351RT7/ref=sr_1_1?crid=3KV0SJVZWFNNX&keywords=the+conference+room+with+simon+lader+podcast&qid=1683558717&sprefix=%2Caps%2C133&sr=8-1

iHeartRadio

https://www.iheart.com/podcast/269-the-conference-room-with-s-102401058/

And everywhere else you listen to podcasts!

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In this week's episode we welcome Uri Levy, the global head of sales of cybersecurity hypergrowth vendor XM Cyber who shares his story, his strategy for scaling revenue around the world and his tips for managing sales teams - and sales leaders.

KEY TAKEAWAYS FROM THIS EPISODE:

• What makes a successful sales leader: understand your data, empower your team and make sure your strategy is aligned with your corporate objectives
• Hypergrowth: there's no silver bullet!
• Understand your customer,your market, how you differentiate and how to execute
• How to determine product market fit

Uri Levy is an experienced Cybersecurity Executive with a successful track record in the Strategic and Operational Turnaround of Technology & Cyber companies. He is a graduate of Reichman University and gained his MBA from Tel Aviv University and over the last 25 years, he has built and managed leading network and security solution providers, and consistently achieved sustained growth and brand leadership. His career spans leadership positions with companies such as Computer Associates, PSINet, Xpert Systems, Netcom systems and Skybox Security, and since September 2020 he has been Senior Vice President of Worldwide Sales with leading cyber vendor XM Cyber.

LinkedIn: https://www.linkedin.com/in/urilevy/

Website: https://www.xmcyber.com/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week's episode we welcome the Queen of Crowdfunding, Dr. Letita Wright who shares her story and drops some incredible value, advice and strategies for successful crowdfunding rounds.

KEY TAKEAWAYS FROM THIS EPISODE:

• What is crowdfunding and why it could be the best way for your business to raise money
• The steps to take for a successful crowdfunding round.
• The most common crowdfunding mistakes and how to avoid them
• How to pitch your opportunity to potential crowdfunding investors

THIS WEEK'S GUEST

Dr. Letitia Wright is TV Producer, Crowdfunding specialist and Change Advocate. She is the Executive Producer and host of her nationally syndicated television show Wright Place Television, which she launched in 2000, and is now in its 23rd season. In 2016 she taught at Dallas Start Up Week, and Maui and Oahu Start Up Week and was part of the 2018 November faculty of the Excellerated Business Schools in Thailand. In 2018 she was honored by the All Ladies League and the Women’s Economic Forum in Holland, and became faculty of The Global Excellerated Business School™ for Entrepreneurs. She is regularly included on the list of the Top 100 Crowdfunding Experts and was invited to President Obama’s Global Entrepreneur Summit in the Summer 2016.

For more information, or to get in touch with Dr. Wright, check out:

LinkedIn: https://www.linkedin.com/in/drletitiawright/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week's episode we welcome “CyberSecurity’s Money Man”, Bob Ackerman who shares his story, his strategy for business growth, scaling and his tips for raising investment funds for your startup.

KEY TAKEAWAYS FROM THIS EPISODE:

• What makes a successful startup CEO.
• What to look for in a board member and investor.
• The relationship between a startup's leadership team and their investors
• The key elements an investor is (or should be!) looking for in a startup
• How to pitch your startup to the investment community

THIS WEEK'S GUEST

Bob Ackerman is the founder and managing director of venture capitalists Allegis Cyber. He has over 23 years of VC experience, backing successful exits including Solera -who were acquired by Blue Coat, E8 Security who were acquired by VMWare, and IronPort Systems who were acquired by Cisco. Bob was the President and CEO of UniSoft Systems, a global leading UNIX Systems House, and in 1995 he founded InfoGear, who were the designers of the first touch screen cellphone, which he successfully sold to Cisco Systems for over $300M. He sits on the boards of several startup and early stage companies, such as CallSign, Dragos and Panaseer, and is an Adjunct Professor of the Haas Business School at UCB. Bob has been recognized as a Fortune 100 cybersecurity executive and also as one of “CyberSecurity’s Money Men”.

For more information, or to get in touch with Bob, check out:

LinkedIn: https://www.linkedin.com/in/bob-ackerman-a233336

Website: https://allegiscyber.com/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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THIS WEEK'S GUESTSimon Lader helps business owners and podcasters make money from podcasting. If you are a business owner looking for high-quality leads or sales, or a podcaster looking to grow your audience and your earnings, Simon, and his company Viva Podcasts, can help you. He grew his own podcast "The Conference Room" from zero to the top 0.5% of all podcasts within two years, earning six figures from it in its second year, and now helps podcasters, entrepreneurs and business owners - with and without podcasts - unleash the power of podcasting to grow their revenues and earnings. To celebrate the 100th Episode of The Conference Room, Simon would like to offer you his incredible guide 'Podcast Powerups' - featuring some of Viva Podcasts' very best money making and audience building strategies that you can put into practice and see the impact right away, and its only available here: https://www.vivapodcasts.com/podcastpowerups

YOUR GUEST HOSTOur Guest Host, Howard Riell has had a distinguished forty plus year in journalism, in print, radio and online. His long-running radio show The Riell Truth has garnered raving fans and accolades around the globe and his writings have been featured in some of the world's most distinguished publications. We are honored to have him guest host this landmark episode.

Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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THIS WEEK'S GUESTPeter Coroneos is an internationally recognized authority on cyber policy, an Internet industry leader, author, activist, and policy innovator. He is a former head of Australia’s Internet Industry Association (1997-2011) where he led the development of icode, an industry-wide botnet mitigation program that - within four months - reached 92% of the Australian population and was later adopted by the US telecommunications industry for the benefit of an estimated 276 million users. As IIA head, he helped steer Australia’s copyright, privacy, child safety, critical infrastructure protection, and cybercrime policies. On two occasions he was invited to the White House to brief Obama's Administration cybersecurity leadership. In 2022, Peter founded Cybermindz.org, a non-profit dedicated to bringing scalable, evidence-based mental health support to embattled cyber teams. YOUR HOSTSimon Lader hosts The Conference Room Podcast, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at:  Podcast: https://theconferenceroompodcast.com  Website: https://simonlader.com/  Blog: blog.salisi.com  Twitter: https://twitter.com/simonlader  LinkedIn: https://www.linkedin.com/in/headhuntersimonlader  Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome back Liz Wilcox as she shares her story from starting an RV blog to developing a lucrative membership in email marketing which makes her six figures from a $9 monthly subscription!

KEY TAKEAWAYS FROM THIS EPISODE:

How to set up a membership.

Why memberships work.

Show that you are invested in your content and share in a relatable way.

How to scale your membership subscribers.

The step-by-step process of growing and scaling your membership

Add value to your audience but also sell as much as feels comfortable for you.

THIS WEEK'S GUEST

Liz Wilcox, has built the most incredible source of income from her $9 membership. She has dedicated her second passion (90s pop culture trivia being her first) to serving online business owners, bloggers, and freelancers to utilize the magic that is email marketing.

Originally a travel blogger, she has written a success story for herself on her membership that hit over 1000 users in 1 year, and in March 2022 she did a launch which brought in $48K in a single week.

She came onto the Conference Room earlier in the year (check out Episode 94 - its awesome!) to talk about her secret to successful email marketing campaigns, and we're delighted that she's come back to talk to us about how she built such a successful membership program.

For more information, or to get in touch with Liz, check out:

LinkedIn: https://www.linkedin.com/in/liz-wilcox-58740b1b0/

Website: www.lizwilcox.com

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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THIS WEEK'S GUEST

Noam is the VP of Global Sales of IoT Security Vendor Shield IoT. He is an international sales leader in the Cybersecurity sector, with a proven track record of growing early-stage tech ventures from zero revenue into multi-million dollar unicorns. With over 20 years of experience in evangelizing new technologies, Noam specializes in developing international sales channels and leading diversified sales teams through EMEA, APAC, and the Americas. Prior to Shield-IoT, Noam held sales leadership roles in Pentera Security and Comsec Group.

YOUR HOST

Simon Lader hosts The Conference Room Podcast, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: 

• Podcast: https://theconferenceroompodcast.com
• Website: https://simonlader.com/
• Blog: blog.salisi.com
• Twitter: https://twitter.com/simonlader
• LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
• Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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THIS WEEK'S GUEST 

Charlotte Pridmore is a success coach who helps her clients shift their financial identities. She transformed herself from being a single mom on benefits to growing her own GBP1.5M business within three years. After a lifetime of challenge in the area of money, she is passionate about helping emerging entrepreneurs shift their internal financial identity leaving them free to experience the life they desire without reverting back to old habits! She has made every mistake in the book and is living proof that it's possible to go from "I'm terrible with money" to "I'm great with money". 

YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: 

• Podcast: https://theconferenceroompodcast.com
• Website: https://simonlader.com/
• Blog: blog.salisi.com
• Twitter: https://twitter.com/simonlader
• LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
• Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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This week we welcome Arik Kasha, VP EMEA of Seraphic Security to talk about his strategy and philosophy to successfully growing and scaling startups - and it's all about relationships. Arik Kasha is the VP Sales EMEA of Israeli cybersecurity vendor Seraphic Security. He is a graduate of The College of Management Academic Studies and began his sales career with Aladdin Knowledge Systems, now part of SafeNet, where he spent ten years. After running the EMEA sales team at AlgoSec, he joined ObserveIT who were acquired by ProofPoint for $225m (ProofPoint were then acquired by Toma Bravo for $12.3Bn) and after almost ten years with them joined Seraphic Security where he has responsibility for scaling the European revenues.

• LINKEDIN: https://www.linkedin.com/in/kasha
• Website: www.seraphicsecurity.com

YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at:

• Podcast: https://theconferenceroompodcast.com
• Website: https://simonlader.com/
• Blog: blog.salisi.com
• Twitter: https://twitter.com/simonlader
• LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
• Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome Liz Wilcox, an Email Marketing Specialist, as she shares her story from starting an RV blog to developing a lucrative profession in email marketing, which made up to 7,000 in a month!

KEY TAKEAWAYS FROM THIS EPISODE:

• Start email marketing even with simple ideas.
• A fresher way to do email marketing that yields better results.
• Show that you are invested in your content and share in a relatable way.
• How to scale email list membership.
• The step-by-step process of the Email Staircase Strategy: Follower, Friend, Customer
• Share your vision in that first email, it builds relationships.
• Add value to your audience but also sell as much as feels comfortable for you.

THIS WEEK'S GUEST

Liz has dedicated her second passion, the nineties pop culture trivia, to being the first to serve online business owners, bloggers, and freelancers. When she found the lucrative magic that is online email marketing. She said, bye bye bye.

That's an NSYNC pump and it's intended to solve her blog in order to teach online entrepreneurs how to see the same. Since then, she's written a success story of her own on a $9 membership that hits over a thousand users in a single year. And in March 2022, she did a launch, which brought in over $48,000 in a single day.

Lipsky is super simple with a progress-over-perfection approach, which allows the clients to write meaningful newsletters in under 20 minutes and still ensure immediate engagement, long-term customer loyalty, and opportunities to monetize. And I'm delighted that Liz has found time and believe me it was a struggle for her to find the time to come in and talk to us here in the conference room.

For more information, or to get in touch with Liz, check out:

LinkedIn: https://www.linkedin.com/in/liz-wilcox-58740b1b0/

Website: www.lizwilcox.com

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

View Details

In this week’s episode, we welcome Liz Wilcox, an Email Marketing Specialist, as she shares her story from starting an RV blog to developing a lucrative profession in email marketing, which made up to 7,000 in a month!

KEY TAKEAWAYS FROM THIS EPISODE:

• Start email marketing even with simple ideas.
• A fresher way to do email marketing that yields better results.
• Show that you are invested in your content and share in a relatable way.
• How to scale email list membership.
• The step-by-step process of the Email Staircase Strategy: Follower, Friend, Customer
• Share your vision in that first email, it builds relationships.
• Add value to your audience but also sell as much as feels comfortable for you.

THIS WEEK'S GUEST

Liz has dedicated her second passion, the nineties pop culture trivia, to being the first to serve online business owners, bloggers, and freelancers. When she found the lucrative magic that is online email marketing. She said, bye bye bye.

That's an NSYNC pump and it's intended to solve her blog in order to teach online entrepreneurs how to see the same. Since then, she's written a success story of her own on a $9 membership that hits over a thousand users in a single year. And in March 2022, she did a launch, which brought in over $48,000 in a single day.

Lipsky is super simple with a progress-over-perfection approach, which allows the clients to write meaningful newsletters in under 20 minutes and still ensure immediate engagement, long-term customer loyalty, and opportunities to monetize. And I'm delighted that Liz has found time and believe me it was a struggle for her to find the time to come in and talk to us here in the conference room.

For more information, or to get in touch with Liz, check out:

LinkedIn: https://www.linkedin.com/in/liz-wilcox-58740b1b0/

Website: www.lizwilcox.com

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome the Chris Keeling, the founder, and CEO of Jobtrain, as he shares his story of how he established SaaS software vendor JobTrain in 2004 as a way to disrupt outdated recruitment processes, and grew it to now being used by over 130 private and public sector organizations.KEY TAKEAWAYS FROM THIS EPISODE: How JobTrain was conceptualized How to get a product to market Challenges in launching and growing a business How to win your first clientTHIS WEEK'S GUESTChris Keeling is the founder and CEO of Jobtrain, the UK-based applicant tracking software vendor that supports mid to large organizations. He's based in Manchester, England, and Chris sat a successful career in HR and search.Having senior positions with organizations such as Land Rover, becoming managing Director of Tourism Partners, one of Europe's leading search firms. And he was also runner-up in the Institute of Directors, Young Entrepreneur of the Year, and was named in the Top 40 under 40 by Northwest Insider Magazine.Chris established job training in 2004 as a way to disrupt outdated recruitment processes, and it's now used by over 130 private and public sector organizations.For more information, or to get in touch with Chris, check out:LinkedIn: https://www.linkedin.com/in/erecruitment1/Website: https://jobtrain.co.uk/YOUR HOSTSimon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.Get to know more about Simon at:Podcast: https://theconferenceroompodcast.comWebsite: https://simonlader.com/Blog: blog.salisi.comTwitter: https://twitter.com/simonladerLinkedIn: https://www.linkedin.com/in/headhuntersimonladerSpotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome Michelle Kuei, the founder of Elevate Life Coaching, as she shares her stories of love, courage, and connection to empower her audience to let go of the inner critic so they can make more of a significant impact.

KEY TAKEAWAYS FROM THIS EPISODE:

• Inner criticism and how to let go of it.
• Comfort Zones and how to get out of them.
• The Power of Storytelling
• Common problems in the content marketing world.

THIS WEEK'S GUEST

Michelle Kuei is an international speaker, certified visibility coach, content marketing strategist, and author. She was born in Taiwan, grew up in New York, and today lives in Los Angeles with a short head, orange tabby cat. Named Tobi in her book, Perfectly Normal, an immigrant story of Making It in America.

Michelle shares her stories of love, courage, and connection to empower her audience to let go of the inner critic so they can make more of a significant impact. As the founder of Elevate Life Coaching. Michelle mentors entrepreneurs to use the power of storytelling as their secret source in attracting and turning their passion for coaching into a more profitable business.

For more information, or to get in touch with Michelle, check out:

LinkedIn: https://www.linkedin.com/in/michellekuei/

Website: https://elevatelifecoaching.org/

Instagram: https://www.instagram.com/elevatelifecoach/?hl=en

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome the Founder and CEO of Go Confidently Services, Julie DeLucca-Collins, as she teaches us all about productivity in all phases of a business.

KEY TAKEAWAYS FROM THIS EPISODE:

• What is a Chief Innovation Officer?
• How to prioritize tasks.
• Time blocking and how it helps you be more productive.
• Three distinct phases in business and the three different distinct programs for them.
• The opportunity cost of not delegating.
• Three tips to be successful in productivity.

THIS WEEK'S GUEST

Julie DeLucca-Collins is the Founder and CEO of Go Confidently Services, the host of the popular Casa DeConfidence Podcast®, and her weekly Radio Show, Confident You which is featured on 360 Talk Radio, a global talk radio network. Julie is a Former C-Suite Executive, including being National Director of School Services at Huntington Learning Centers and Chief Innovation Officer at a leading New York-based education company. She is an advocate for women of Color and is passionate about Policy-Making, Higher Education, and entrepreneurship.

For more information, or to get in touch with Scott, check out:

LinkedIn: https://www.linkedin.com/in/goconfidentlyjulie/

Website: https://www.goconfidentlycoaching.com/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome Andy Larreategui, the CEO of Hardpoint Media and a microcontent strategist, as he talks about microcontent and how this trend is shaping social media.

KEY TAKEAWAYS FROM THIS EPISODE:

• What is Micro Content?
• How to start splitting content into micro contents.
• The Three Pillars of Micro Content
• Tips for people who aren't necessarily comfortable being on camera.
• Top 3 tips to be successful in implementing micro-content.

THIS WEEK'S GUEST

Andy Larreategui is the CEO of Hardpoint Media and a microcontent strategist. He helps his clients identify ways to leverage micro content and use social channels to grow their brand and their business. He has a passion for creativity and the great outdoors, and as a creative junkie at heart, he has a mission to help at least one thousand entrepreneurs in the next year go viral by utilizing microcontent as a cornerstone in their broader marketing strategy and by leveraging proven SOPs that increased reach and scale client conversions.

For more information, or to get in touch with Andy, check out:

LinkedIn: https://www.linkedin.com/in/andylarreategui93/

Website: https://www.hardpointmedia.us/?fbclid=IwAR0PxaA2T_2dAcFk2-pHJakHXXxegAEANDKNDOPPFcV5ERwPQ1FFow0ji2g

Tiktok: https://www.tiktok.com/@andy_vi3ws/video/7016150720147754245

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome the Chief Strategy Officer for Cymulate, Andrew Barnett, as he explains the life of a Chief Strategy Officer, and how his role provides the glue to that holds the enterprise together!

KEY TAKEAWAYS FROM THIS EPISODE:

• What a Chief Strategy Officer is.

• How to develop your career with the goal of being a Chief Strategy Officer.

• What technology alliance is, and how 1+1 can equal 3.

• Background of Cymulate.

• How to determine if a strategic alliance is worth developing.

• Why breach and attack simulation solutions are now shifting from being a nice-to-have to a must-have.

• What tools, techniques, and strategies to deploy to be able to determine how to prioritize conflicting priorities in your business.

THIS WEEK'S GUEST

Andrew Barnett is the Chief Strategy Officer for Cymulate. A graduate of SMU, he's an IT Security professional with a passion for technology, data analytics and business process improvement. He has over twenty years of experience helping organizations mitigate risk from emerging threats through the use of Cloud Computing frameworks and most recently the Mitre attack framework and in implementing effective Leadership programs in support of enterprise strategies and objectives.

For more information, or to get in touch with Andrew, check out:

LinkedIn: https://www.linkedin.com/in/andrewbarnett1/

Company Website: https://cymulate.com/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome a Serial entrepreneur and founder of MasterPlan4Success, Scott Hartley, as he teaches us all about email deliverability and how improving it will make your marketing yield more results.

KEY TAKEAWAYS FROM THIS EPISODE:

•Common problems with email deliverability.

•Causes of problems with email deliverability.

•How to improve email deliverability.

•How the Big 3 (Microsoft, Google, and Yahoo) measure email engagement and how it affects email deliverability.

•Email Marketing is always changing.

•Benefits of sending targeted emails to what people are interested

THIS WEEK'S GUEST

Serial entrepreneur and founder of MasterPlan4Success, Scott Hartley built his first company into a multi-six-figure business from scratch. Taking his knowledge and experience, in 2017, Scott decided to help other small business owners by helping them with marketing strategies, systems, and automation and - in particular, optimizing their email deliverability to maximize their profits. He has helped a wide variety of clients, including attorneys, IT consultants, financial advisors, psychologists, community organizations and even bakers, and many others to make more money and win and keep more customers. Scott has shared the virtual stage with experts like Grant Cardone, Loral Langemeier, Kim Walsh Phillips, David Milton, and many more.

For more information, or to get in touch with Scott, check out:

LinkedIn: https://www.linkedin.com/in/scottahartley/

Book Website: https://hittheinboxbook.com/

Website: https://masterplan4success.com/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome a highly sought-after business sales coach, Ryleigh Klimenko, as she teaches us high conversion heart-centered conversational sales methodologies.

KEY TAKEAWAYS FROM THIS EPISODE:

• That deep understanding of what it takes to get people to make an actual buying decision.
• What people hate about sales.
• How to sell with integrity.
• The sales conversation sets the tone for your buyer's relationship with you.

THIS WEEK'S GUEST

Ryleigh Klimenko is a highly sought-after business sales coach. She helps high-ticket ambitious coaches and service providers seamlessly scale their businesses without having to make awkward pitches. She teaches high conversion heart-centered conversational sales methodologies, and mentors her community of business owners, consultants, and sales representatives on exactly how to prospect using the power of social media.

Ryleigh's new and revised conversational sales flow transforms the way that her clients sell, with a focus on building confidence and breaking toxic practices. This revolutionary method is perfect for anyone who wants to drive more qualified appointments, generate more leads, close deals faster without cold calling - AND make a lot more money while doing it.

For more information, or to get in touch with Ryleigh , check out:

LinkedIn: https://www.linkedin.com/in/ryleigh-klimenko/

Website: https://www.m3coaches.com/

Facebook: https://www.facebook.com/groups/moneyflowmentors

Instagram: https://www.instagram.com/ryleighklimenko/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

View Details

In this week’s episode, , a video marketing strategist, as she shares how to make videos quick, simple, and impactful to scaling a business.

KEY TAKEAWAYS FROM THIS EPISODE:

• Consistency of activity and consistency in tracking.

• How customers end up buying from you

• How to know when to shift your marketing investment

• Consumer purchase behavior, consumer media consumption behavior and consumer media response behavior

• Targeting your ads is a matter of cost.

THIS WEEK'S GUEST

Guy Powell, founder of ProRelevant Marketing Solutions, works with medium and large companies who face the ongoing challenge to consistently scale their sales and their profits. He works with marketing teams who generate revenues ranging from $100M to $1B+, and understands marketing, consumer purchase and media consumption behavior. He helps businesses understand the new rules of marketing to survive and thrive in today's economic landscape, and helps them create systems to take their results to the next level. Guy is the author of "The Post-COVID Marketing Machine: Prepare Your Team to Win.

For more information, or to get in touch with Guy, check out:

LinkedIn: https://www.linkedin.com/in/guyrpowell/

Linktree: https://linktr.ee/prorelevant

Tiktok: https://www.tiktok.com/@guy.r.powell

Youtube: https://www.youtube.com/@MarketingROI

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

View Details

In this week’s episode, we'll be going back and revisiting some of the best pieces of advice that our guests gave in 2022

For more information or to get in touch with the guests, and to listen for the full episodes, check out:

Gordon Lawson

Full Podcast (episode 51):

https://open.spotify.com/episode/5DwKR7Q5IJsYFGii4MDk6C?si=d4Ea4HD9Sym_LqNTUaY74Q

Tammy Johnston

Full Podcast (episode 52):

https://open.spotify.com/episode/0341HglVqlLlgv0KwP7y6o?si=Lv3OhuWlQiaqQ6dmT-pyAw

Bob Kruse

Full Podcast (episode 53):

https://open.spotify.com/episode/7BK1GzuYk6GdifjrjnoloL?si=cy2ZMlBaQ8iiOaHmSdFNmA

Lynn Catalano

Full Podcast (episode 56):

https://open.spotify.com/episode/7BK1GzuYk6GdifjrjnoloL?si=cy2ZMlBaQ8iiOaHmSdFNmA

Chandler Walker

Full Podcast (episode 57):

https://open.spotify.com/episode/1p61aXKLW5Lsc62MFKYQA9?si=eXoFJMHjR7WxNC-PgBfRVw

Mariam Tsaturyan

Full Podcast (episode 59):

https://open.spotify.com/episode/4QxW5zodLvcAiVOYMKiyAW?si=woNdtltfSOO3GwQXpd2O8w

Phil Hughes

Full Podcast (episode 64):

https://open.spotify.com/episode/0dTv5Ix0ASKPIuRrY6XU9T?si=lAayqwKGSoOleVfzm8q7Yw

Aaron Ansari

Full Podcast (episode 65):

https://open.spotify.com/episode/4KuuVrHp5ptTuAXGBGDS7z?si=GXYH45SmS8mMjGy6JNXraA

Mark Strutner

Full Podcast (episode 66):

https://open.spotify.com/episode/0tF0aeQMNQRFcjAswEWzsS?si=I-HCUr9xQ9iwH77l9X0rmw

Paige Arnof-Fenn

Full Podcast (episode 72):

https://open.spotify.com/episode/3iQyeDwbyNvCh27lE2SJhj?si=Eo3AG1T9S3uVFdsc9zbBvA

Chenxi Wang

Full Podcast (episode 74):

https://open.spotify.com/episode/6hmqHcXhnrPACZskSH9VlQ?si=kio8L5bsRUq_sv453tJ_Zw

Kristin Spiers

Full Podcast (episode 78):

https://open.spotify.com/episode/3ygs5WY0b3gHcXS6s88W5s?si=aMfdedo0TK-kueXvk-SbYA

Gily Netzer

Full Podcast (episode 79):

https://open.spotify.com/episode/0WQ70h2oDo4wn3TAs9e8U9?si=91QCDUZOS_Se_U2cmLpjsg

Caleigh Bell

Full Podcast (episode 80):

https://open.spotify.com/episode/1vHW6C2Lo5UAVuw4VP0Vfl?si=uoDZliRgQgao2IXzcL8Dug

Ohad Mandelbaum

Full Podcast (episode 81):

https://open.spotify.com/episode/5zLe9tfxcWSL0H2mJCdkk3?si=JjdLWv0GTpmbvoaes-R48A

Karen Mendoza

Full Podcast (episode 82):

https://open.spotify.com/episode/7LFFTsr3dIFO4vSTaTBET5?si=0_cEh8l6Ru6W24gVzaweqQ

Chans Weber

Full Podcast (episode 83):

https://open.spotify.com/episode/7zyiNS6KbEzBZe3fcPBkGx?si=TxQvnwccRrqM5FKw2Aj5PQ

Dan Ellis

Full Podcast (episode 84):

https://open.spotify.com/episode/7bFhu7Mo2PwCIruZYSZBdy?si=DcJOVdaFTLWI-liL6bN-qA

View Details

In this week’s episode, India Brown, a video marketing strategist, as she shares how to make videos quick, simple, and impactful to scaling a business.

KEY TAKEAWAYS FROM THIS EPISODE:

• Pain points of Video Marketing.
• How important Authenticity is, in Video Marketing.
• Micro Content: what it is and how to leverage it to your advantage.
• The primary things that people need to create a good-quality video.

THIS WEEK'S GUEST

India Brown is a Video Marketing Strategist and Visionary Mentor who partners with vision-driven entrepreneurs to create authentic video content to help them show up as an authority in their niche and grow their business.

As a millennial mom of 2 under 3- her mission is to make video quick, simple and impactful. Her clients consistently benefit from her actionable video marketing tips and strategies that they can use in scaling their businesses.

She lives in the Greater Philadelphia area with her husband and two daughters.

For more information, or to get in touch with India, check out:

LinkedIn: https://www.linkedin.com/in/theindiabrown/

Facebook: https://www.facebook.com/videobyindia

Website: https://indiabrown.co/

Instagram: https://www.instagram.com/videobyindia/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

View Details

In this week’s episode, we have with us Dan Ellis, managing director of Townsend Search. He shares his secret to success in retained executive search firm that focuses on accounting and financial services recruitment.

KEY TAKEAWAYS FROM THIS EPISODE:

• Contingency Model vs Retained Model: The advantages and disadvantages
• The Broken Recruitment Process is wholly at the feet of contingency recruiters.
• The Value that a recruiter brings to both the Company and the Candidate.

THIS WEEK'S GUEST

Dan Ellis is the Managing Director of Townsend Search, a retained executive search firm focusing on Accounting and financial recruitment. He joined Townsend Search Group in 2013 and brings deep business understanding informed by career experience in public accounting and consulting. Prior to joining Townsend Search Group, Dan was a senior professional with two regional public accounting firms, then joined the Transaction Services Team at Plante Moran and specialized in performing financial due diligence services for acquisitions by private equity funds. Dan has a business administration degree from Western Michigan University and is a registered CPA.

For more information, or to get in touch with Dan, check out:

LinkedIn: https://www.linkedin.com/in/danieltellis/

Website: https://townsendsearch.com/team/dan-ellis/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

View Details

In this week’s episode, Chans Weber of Agile & Co joins us as he shares how he turned his life around and built a $15,000 loan from his parents into a digital marketing agency that's closing in on eight figures.

KEY TAKEAWAYS FROM THIS EPISODE:

• Good Sales Systems and Pain Points to Closing a Sales Loop
• How to do Agile Marketing
• Intent-Driven Marketing vs. Audience Driven Marketing
• How Grit is Important when you are doing Marketing

THIS WEEK'S GUEST

Chans Weber is a serial entrepreneur with over 15 years of experience in the marketing and advertising industries. He founded Agile & Co in St. Louis, Missouri in 2012. With his expertise in inbound marketing, Chans was able to turn his 483 credit score and a $15,000 loan from his parents into a digital marketing agency that is closing in on 8 figures in annual revenue.

Chans’ background in finance, marketing, and online technology has allowed for the success of Agile & Co’s data-driven marketing approach which sets them apart from competitors.

For more information, or to get in touch with Chans, check out:

LinkedIn: https://www.linkedin.com/in/chansweber/

Facebook: https://www.facebook.com/chans.weber

Website: https://cbweber.com/

Company Website: https://agileandco.com/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

View Details

In this week’s episode, Karen Mendoza of D-BOX Technologies joins us as she shares how working with prominent Japanese multinational video game company, Nintendo developed her ability to innovate consumer experiences.

KEY TAKEAWAYS FROM THIS EPISODE:

• What is Haptics Technologies
• Challenges of Drawing Innovative Products from a Recognizable Brand vs an Unrecognizable Brand
• How to Bring Product Innovation to a Market in a Market that Seems Reluctant to Change
• Tips for Launching a Brand Successfully

THIS WEEK'S GUEST

Karen Mendoza is the VP of Sales at D-BOX Technologies, the world leader in haptics and immersive motion technology. She is a graduate of UCLA and has an MBA from Pepperdine Graziado Business School. She serves as a Board Member at Legendary Shift LLC, a human connection company with a portfolio of brands like GameTruck Licensing and Bravous Esports to name a few. Prior to Legendary Shift, Karen spent a decade and a half at Nintendo, the global gaming giant, and helped launch several console and portable hardware systems, as well as hundreds of software games and accessories.

For more information, or to get in touch with Karen, check out:

LinkedIn: https://www.linkedin.com/in/connected2k/

Twitter: https://twitter.com/thekarenmendoza

Website: http://www.kollectivemindsagency.com/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

View Details

In this week’s episode, we welcome the Chief Revenue Officer of cybersecurity vendor Perimeter 81, Ohad Mandelbaum as he shares his secrets and strategies for growing start-ups into multi-million dollar companies

KEY TAKEAWAYS FROM THIS EPISODE:

• Hallmarks that Startups need have a Robust go-to Market Strategy
• The Hypergrowth of Start-up Companies
• Strategies that you have developed to get technology from one country and be able to share it with the world

THIS WEEK'S GUEST

Ohad Mandelbaum is the Chief Revenue Officer of cybersecurity software vendor Perimeter 81. He is a Bio Technology Engineering graduate of Ben Gurion University and received his International Executive MBA from the Kellogg School of Management. He has spent the last sixteen years building technology companies in areas such as medical diagnostics, laser treatments, and neurostimulation for the last three and a half years leading sales and revenue operations for cyber vendor Perimeter 81. He has worked in North America, Latin America, Africa, Europe, and the Middle East, and has overseen double and triple-digit growth for high-growth startups ranging from $1M to over $100M in revenue.

For more information, or to get in touch with Ohad, check out:

LinkedIn: https://www.linkedin.com/in/ohad-mandelbaum/

Facebook: https://www.facebook.com/ohad.mandelbaum

Website: https://www.perimeter81.com/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast:https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

View Details

In this week’s episode, we welcome, Caleigh Bell, the founder, and CEO of All Things Podcasting, as she talks about how to turn your passion into a profitable podcast.

KEY TAKEAWAYS FROM THIS EPISODE:

• Business Advantages of Starting a Podcast
• How to Monetize a Podcast
• Key Strategies to Grow your Audience
• How to Map out your Intro, Outro, and Trailers

THIS WEEK'S GUEST

Caleigh Bell is the founder and CEO of All Things Podcasting, a podcast agency that provides business owners a 1 stop shop for all of their podcasting needs. They handle all aspects of podcasting- launches, monetization, production, management, promotion, guest management, pitching you to be a guest, and even repurposing your podcast into YouTube videos, blog posts, emails, and more social content than you can imagine!

We do all of the work and strategize so that our clients can focus on creating amazing content for their audience!

For more information, or to get in touch with Caleigh, check out:

LinkedIn: https://www.linkedin.com/in/caleigh-bell/

Mastermind Link: https://bit.ly/macromarketingmastermind

Facebook Group: facebook.com/groups/atpodcasting

Podcast guesting Free Mini-Course: https://allthingspodcasting.thrivecart.com/land-podcast-guest-spots-mini-course/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast:https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

View Details

In this week’s episode, we welcome the Chief Marketing Officer of cybersecurity vendor Perimeter 81, Gily Netzer as she shares some understandings of the world of public relations.

KEY TAKEAWAYS FROM THIS EPISODE:

• B to H Relationships (Business to Human).
• The benefits of transitioning from working in big enormous companies to working with start-ups
• Business and Emotional drivers to get the whole customer setting.

THIS WEEK'S GUEST

Gily Netzer is the Chief Marketing Officer of cybersecurity vendor Perimeter 81. She has almost twenty-five years of experience in international marketing and marketing leadership to the hi-tech and Cybersecurity space and is an authority in Building multinational teams, establishing new technology categories, forming a marketing machine, market leadership and influencer marketing to drive 50%+ of the business and consistent growth YoY. Her track record includes marketing leadership roles in startups such as Perimeter81, Cymulate, Illusive Networks (of Team8) and global brands, including Symantec, Sandisk, and Elbit. She is a passionate advocate for diversity and women in technology. She is a member of the Forbes Communication Council, a contributor to publications such as Forbes, Help Net Security, CyberSecurity Ventures, IT Toolbox, etc, and is also one of the few CMOs that can claim to have served in an F-15 squadron.

For more information, or to get in touch with Gily, check out:

LinkedIn: https://www.linkedin.com/in/gilynetzer

Facebook: https://www.facebook.com/gily.netzer

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

View Details

In this week’s episode, we welcome a PR strategist and consultant, Kristin Spiers as she shares some understandings in the world of public relations.

KEY TAKEAWAYS FROM THIS EPISODE:

• Catalyst for the vision – what does it mean?
• What’s a newsworthy content?
• Top three tips to have successful PR

THIS WEEK'S GUEST

Kristin Spiers is an international PR-strategist and consultant who helps startups, small businesses and large corporations get featured in the media. Raised Norway, Kristin has an MA in media studies from the University of Oslo and started her career as a journalist and now has more than 15 years experience working in PR in both the corporate and small business worlds, and also spearheaded PR for a top international PR-agency. Now living in the UK, Kristin helps businesses of all sizes attract the attention of the right media to accelerate their marketing and business objectives.

For more information, or to get in touch with Kristin, check out:

LinkedIn: https://www.linkedin.com/in/kristineldnes/

Facebook: https://www.facebook.com/spierskristin

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome an LGBTQ+ leader, writer & global keynote speaker, Arthur Woods as he talks about the diversity in the workplace.

KEY TAKEAWAYS FROM THIS EPISODE:

• DEI in the workplace - Diversity, Equity and Inclusion
• The advantages of having a more diverse workforce
• Top three tips to be successful in diverse hiring

THIS WEEK'S GUEST

Arthur Woods is a social entrepreneur and LGBTQ+ leader, working at the intersection of equity, inclusion and technology. He was named to Forbes 30 Under 30, and 40 Under 40 by BEQ. He is the author of the national best-selling book, Hiring for Diversity; he is a global keynote speaker, having delivered 3 TEDx talks; and has contributed to Harvard Business Review, FastCompany and Forbes.

For more information, or to get in touch with Arthur, check out:

LinkedIn: https://www.linkedin.com/in/arthurwoods

Website: mathison.io and arthurwwoods.com

Twitter: https://twitter.com/ArthurWoods

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

View Details

In this week’s episode, we welcome a business coach, Lori Konkler as she talks about making effort on building a brand effectively.

KEY TAKEAWAYS FROM THIS EPISODE:

• The formula for success
• The common problems every business owner faced
• Lessons that any entrepreneur can do

THIS WEEK'S GUEST

Lori Konkler is the CEO & founder behind The Xennial Traveler Company, a consulting business with one simple goal: helping her clients become confident business owners, inspirational leaders, and the “go-to” person in their field. Back in 2016, she ditched her 9-5 corporate job as a Director of Sales & Marketing for Aramark - a Fortune 500 - to seek out a new life of freedom working on her time, at her pace, on her terms from anywhere in the world. Since then, Lori has been riding the entrepreneurial roller coaster and taking notes along the way. She invested everything she had into making 4 online businesses successful while discovering the one formula that helped them thrive. Now through her elite coaching programs, marketing agency, and consulting services, she helps entrepreneurs step into the next level of their remote business growth.

For more information, or to get in touch with Lori, check out:

LinkedIn: linkedin.com/in/lorikonkler

Website: eventsinstcroix.com and thexennialtraveler.com/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome a Course Launch Copywriter, Nami Clarke as she gives some tips on how to have a successful Course Launch business.

KEY TAKEAWAYS FROM THIS EPISODE:

• The key challenges faced by clients
• The recommended methodology when starting up course business
• How to overcome imposter syndrome
• Tips to be successful in creating or selling a course

THIS WEEK'S GUEST

Nami Clarke refined her magic toolkit of copywriting, sales, and content strategy running a photography studio for 10 years in one of Melbourne’s fancier postcodes. Today, through her workshops, signature course and 1:1 support - she helps digital course creators worldwide create more profitable launches with less stress. Nami's work has been featured in Mamamia, Elephant Journal, Huffington Post, and more...

For more information, or to get in touch with Nami, check out:

LinkedIn: linkedin.com/in/nami-clarke-website-copywriter

Website: namiclarke.com

https://docs.google.com/document/d/1sMvqJ64AegkL1ywGzOwukdyk57Nml4pk7uezl3lmMl8/template/preview

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome the Founder and GP. of Rain Capital, Chenxi Wang as she shares some backgrounds about start-up businesses.

KEY TAKEAWAYS FROM THIS EPISODE:

• Determining the right start-up to invest in
• The advantages of working with the Venture Capital industry
• The right resources to be considered credible in Venture Capital
• Top three tips to successfully raise funds

THIS WEEK'S GUEST

Dr. Chenxi Wang is the General Partner of Rain Capital, a venture capital firm specialising in early stage technology investments. She is the former VP Research of Forrester, a former professor at Carnegie Mellon, Winner of the 2019 Women Investor award, Women of Influence - SC Award. She sits on the boards of several software startups and early stage businesses and is a renouned advocate for equality and diversity in the high tech field.

For more information, or to get in touch with Chenxi, check out:

LinkedIn: https://www.linkedin.com/in/chenxiwang88/

Website: https://www.raincapital.vc/

Twitter: https://twitter.com/chenxiwang

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome a digital marketer, Mick Smith as he talks about the importance of Digital Marketing.

KEY TAKEAWAYS FROM THIS EPISODE:

• Determining which area of business should focus on
• Low cost yet high-impact strategies to market a business
• Three tips to be successful in digital marketing

THIS WEEK'S GUEST

Mick Smith is a digital marketer, executive, podcaster, voice actor, and recovering academic. He has a PhD from UCLA and specializes in helping companies transform their business dreams to reality. He partners extensively with companies such as Google, Adobe, Microsoft, Hubspot and many more ,and has over 78 publications to his credit!

For more information, or to get in touch with Mick, check out:

Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials

Narrative Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives

Do you want a free competitive analysis for your business? Let me know at:

Complimentary Competitive Analysis by Mick Smith

Website: https://www.wsiworld.com/mick-smith

LinkedIn: https://www.linkedin.com/company/wsi-smith-consulting/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome former Coca Cola executive and marketing influencer, Paige Arnof-Fenn as she shares her playbook on brand building, market research and online marketing.

KEY TAKEAWAYS FROM THIS EPISODE:

• Primary solutions to the common problems faced by companies when building their brand
• Why do business owners need to make time for market research?
• The accurate questions to ask when doing market research

THIS WEEK'S GUEST

Paige Arnof-Fenn is a Marketing Influencer on SavvySME. She is a former marketing executive at Coca Cola, has an MBA from Harvard and is the founder & CEO of global marketing and branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, venture-backed startups as well as non profit organizations. She is a popular speaker and columnist who has written for Entrepreneur and Forbes.

For more information, or to get in touch with Paige, check out:

LinkedIn: https://www.linkedin.com/in/paigearnoffenn/

Website: http://mavensandmoguls.com/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

View Details

In this week’s episode, we revisit some of the best legal and financial suggestions that our guests have given.

Jamie Barlett Episode 67: https://open.spotify.com/episode/2zZ4mzl6D9zFoKB4of3qfs?si=miMdIisoRairK2yjGXVgMA Jamie Barlett is the Founder, President and CEO of Polypay, a leading payments processing provider.

Rocky Lalvani Episode 49: https://open.spotify.com/episode/1mCq3y8A9DDdvDCcMtyQr7?si=aimPdpo7QdW1DTHK6he3sw Rocky Lalvani serves as a Chief Profitability Officer for small business owners on a fractional basis and helps them transform their business from a cash-eating monster into a money-making machine. Jason Oswald Episode 47: https://open.spotify.com/episode/0KrHpKDtB3NtExQe8lCTcE?si=SGcARfR6Q9y04NI7f-KsnA Jason Oswald is a Serial Entrepreneur who has dedicated his life to helping people break free from debt and credit chains. Over the past 20 years, he has helped thousands of people break free from debt.

Michael Yasny Episode 42: https://open.spotify.com/episode/2PTHD3j8Ycui6Iy3HLIBqD?si=J13tN9Q2QxiDnFUFeMPXRA Michael Yasny has specialized in alternative financing since 1990, focusing on small business financial solutions and business plan advice.

Nicolene Elhadad Episode 54: https://open.spotify.com/episode/3aBkkI1re3Naxp7XcUedlh?si=8_nKSv98SHeZ7Vkt1gywPg Nicolene Elhadad is a specialist in building franchise businesses. She is the proud owner of several six and seven-figure businesses in various different sectors.

Mariam Tsaturyan Episode 59: https://open.spotify.com/episode/4QxW5zodLvcAiVOYMKiyAW?si=5CUNTchXSESh043X1FCMrg Mariam Tsaturyan is a Trademark, Copyright, and Contracts attorney. She is passionate about helping entrepreneurs create and scale their businesses by making sure they are legally protected and compliant.

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In this week’s episode, we revisit some of the best advice that our guests have given about how to market your business.

Hannah Pobar

Episode 50: https://open.spotify.com/episode/78Q5oXnkfSbRcf1cjuA74Z?si=kERTulC3SHSz3DdXd_iy2w

Hannah Pobar built a cult creative brand platform generating over $4,000,000+ in reservation requests organically, without ads or paid marketing, and has been featured in Forbes, Business Insider, Dwell Magazine, and more.

Phil Hughes

Episode 64: https://open.spotify.com/episode/0dTv5Ix0ASKPIuRrY6XU9T?si=s7Q_0dZCTFGhDDSow6P1Dw

Phil Hughes is an entrepreneurial Software Developer who was frustrated with how long it took to review digital marketing analytics and decided to see if he could solve the headache himself, and as a result, his flagship product Elementary Analytics was born.

Jacqui Money

Episode 62: https://open.spotify.com/episode/5t0dMu4TAK30hXJZPt9pY5?si=iZe6uRFxQwm38O54PezZVg

Jacqui Money is a South African entrepreneur who specializes in helping her clients simplify, design and automate systems to save time, drive more sales and scale their profits.

Deasha Waddup

Episode 48: https://open.spotify.com/episode/1tgouz6MsapwZAxWFGD0BC?si=xsdCWXRNRpmbEkCmswf72g

Deasha Waddup specializes in scaling businesses through Facebook Groups. She was shortlisted by Digital Women as the Freelance Social media Manager of the year and in 2020 became an international best-selling author when she launched her business and marketing books Permission' and 'She Did It”.

Destini Copp

Episode 46: https://open.spotify.com/episode/1cQFiccKDjFu1uYFyyvdYH?si=3SqlFtmDT4O1uflLz1XWOg

Dr. Destini Copp is a college marketing professor turned online entrepreneur. In 2018 she founded DestiniCorp, to help business owners scale their digital product revenue with automated sales funnels and reduce their reliance on services or freelance work.

Vince Warnock

Episode 43: https://open.spotify.com/episode/0WgzHmqEHFo2JLKWsGTgVU?si=DT7ZY8SYQyGe3DgDI6Vkkw

Vince Warnock is an award-winning Business and Marketing Strategist, coach, author and host of the Chasing the Insights podcast. An ex-radio announcer with over 20 years in marketing and the former CMO of Cigna - one of the world's largest insurers. Vince has been recognized by his peers with numerous awards, and Adobe named him Fearless50, a program to recognize the top 50 marketers in the world.

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In this week’s episode, we'll be going back and revisiting some of the best advice that our guests have given in the area of sales and sales leadership

BRIAN STONE Full Podcast (episode 05): https://open.spotify.com/episode/5qh2XalEKrI5ByKzC8pQY2?si=tYPkdAanQ-aqCN-godk1lQ Brian Stone is a world-leading global head of sales. He has a track record of scaling Cybersecurity companies from $10 million to over $150 million, having led sales for companies including PhishMe (Cofense), Risklens, Cymulate and NetAbstraction. BOB KRUSE Full Podcast (episode 53): https://open.spotify.com/episode/7BK1GzuYk6GdifjrjnoloL?si=23n3vOpeRoegOnRyKwmG-g Bob Kruse is the CEO and co-founder of seed-funded cybersecurity vendor Revelstoke. He has been a Go To Market leader in cyber security for 20 years. Highlights include playing a pivotal role in taking FireEye (FEYE) public and in the $560m acquisition of Demisto by Palo Alto Networks. GORDON LAWSON Full Podcast (episode 51): https://open.spotify.com/episode/5DwKR7Q5IJsYFGii4MDk6C?si=IL3nyiAjSIejLxLIn4y3Hg Gordon Lawson built a successful sales and sales leadership career in the cybersecurity industry, with organizations such as Pictometry, PhishMe, ReversingLabs and RangeForce. He is currently CEO of a highly disruptive cybersecurity vendor NetAbstraction.

AARON ANSARI Full Podcast (episode 65): https://open.spotify.com/episode/4KuuVrHp5ptTuAXGBGDS7z?si=VeDJhiqFRAi37yA3Et_lKw Aaron Ansari is the Chief Revenue Officer of RangeForce, a leading cybersecurity SaaS vendor. Before that he was VP Sales of Cloud Conformity until its acquisition in 2019 by Trend Micro, and Director of Sales for PhishMe where more than doubled its customer base. MARK STRUTNER Full Podcast (episode 66): https://open.spotify.com/episode/0tF0aeQMNQRFcjAswEWzsS?si=gT2j_YUwSUKfc0ZL6a6Quw Mark Strutner is the VP Global Sales of Skyline ATS and formerly VP Worldwide Sales of Lastline, who are now part of VMWare and successfully led sales teams at early stage cyber security vendors.

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In this week’s episode, we welcome President at Cann Strategy & Co-Founder at Leafsheets.com, Juliana Whitney as she shares about overcoming challenges in running a business.

KEY TAKEAWAYS FROM THIS EPISODE:

• How Cannabis Industry does help organizations and individuals?
• The struggles in the Cannabis industry
• Best remedy to solve when facing problems in licensing
• How to advertise when social media shuts you down?

THIS WEEK'S GUEST

Juliana Whitney gained her MBA from UNLV and founded her first business, The J Whitney Group at the age of 26, and is the Founder of Cann Strategy business strategy firm focusing on the cannabis industry, and Co-Founder of leafsheets, a platform helping entrepreneurs with leaner budgets have access to products and information to get them started in the industry.

For more information, or to get in touch with Juliana, check out:

LinkedIn: https://www.linkedin.com/in/julianawhitney/

Website: https://cannstrategy.com/and https://www.leafsheets.com/

Email: high@leafsheets.com

A MESSAGE FROM SIMON

On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.

Telegram Channel for real time information:

English:https://lnkd.in/dqY7X4Ue

Spanish: https://lnkd.in/dVCs7qNw

German: https://lnkd.in/dVgdD-aG

French: https://lnkd.in/dC_cedbc

Resources for reputable charities:

https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine

https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

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In this week’s episode, we welcome the President and CEO of Polypay, Jamie Barlett as she talks about important factors in keeping customers in a competitive world.

KEY TAKEAWAYS FROM THIS EPISODE:

• Starting a business by providing a solution
• Overcoming the phase of establishing one’s self as an entrepreneur
• The typical problems clients encounter
• Top three tips to build a successful business

THIS WEEK'S GUEST

Jamie Barlett is the Founder, President and CEO of Polypay, a leading payments processing provider. She is a graduate of Wellesley College with a degree in English and graduate of Pepperdine University with an Ethics Based MBA. As well as being a self-professed Anglophile, she and has over 15 years experience in HR, technology development, leadership development, consulting and financial services.

For more information, or to get in touch with Jamie, check out:

LinkedIn: https://www.linkedin.com/in/jamie-barlett-0b8a4116/

Website: https://polypay.com/referralprogram/

Facebook: https://www.facebook.com/PolyPay-100231978348449/

A MESSAGE FROM SIMON

On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.

Telegram Channel for real time information:

English:https://lnkd.in/dqY7X4Ue

Spanish: https://lnkd.in/dVCs7qNw

German: https://lnkd.in/dVgdD-aG

French: https://lnkd.in/dC_cedbc

Resources for reputable charities:

https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine

https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

View Details

In this week’s episode, we welcome the VP Global Sales of Skyline ATS, Mark Strutner as he shares some insights about establishing a team.

KEY TAKEAWAYS FROM THIS EPISODE:

• The advantages of having work experience from both small and large companies
• Important factors to consider in creating a team
• The Key things to motivate and get the best of your team
• Top three tips to have a successful team and business

THIS WEEK'S GUEST

Mark Strutner is the VP Global Sales of Skyline ATS - the leading provider of advanced technology adoption, utilization and enablement solutions, and formerly VP Worldwide Sales of Lastline, who are now part of VMWare and successfully led sales teams at early stage cyber security vendors including Resolution 1, who were acquired by Fidelis, Veracode, who were acquired by CA, and ArcSight who were acquired by HP and are now part of MicroFocus. Before his time in sales leadership Mark had sales positions with Symantec, IBM and Oracle.

For more information, or to get in touch with Mark, check out:

LinkedIn: https://www.linkedin.com/in/markstrutner1

Website: https://www.skyline-ats.com/

A MESSAGE FROM SIMON

On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.

Telegram Channel for real time information:

English:https://lnkd.in/dqY7X4Ue

Spanish: https://lnkd.in/dVCs7qNw

German: https://lnkd.in/dVgdD-aG

French: https://lnkd.in/dC_cedbc

Resources for reputable charities:

https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine

https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

View Details

In this week’s episode, we welcome the Chief Revenue Officer of RangeForce, Aaron Ansari as we discuss the core principles of sales.

KEY TAKEAWAYS FROM THIS EPISODE:

• The best approach for doubling your sales number
• Key things to look for in a sales team
• Tips to start a business

THIS WEEK'S GUEST

Aaron Ansari is the Chief Revenue Officer of RangeForce, a leading cybersecurity SaaS vendor. Before that he was VP Sales of Cloud Conformity until its acquisition in 2019 by Trend Micro, and Director of Sales for PhishMe where more than doubled its customer base. Before his career in sales, Aaron served as Chief Information Security Architect at BMW Financial Services, and held IT security and risk roles at JPMorgan Chase, Cardinal Health and Huntington Bank.

For more information, or to get in touch with Aaron, check out:

LinkedIn: https://www.linkedin.com/in/aaronansari/

RangeForce Community Edition: https://go.rangeforce.com/community-edition-registration

A MESSAGE FROM SIMON

On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.

Telegram Channel for real time information:

English:https://lnkd.in/dqY7X4Ue

Spanish: https://lnkd.in/dVCs7qNw

German: https://lnkd.in/dVgdD-aG

French: https://lnkd.in/dC_cedbc

Resources for reputable charities:

https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine

https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

View Details

In this week’s episode, we welcome the founder and CEO of PHH Digital, Phil Hughes as he talks about how analytics can help you scale their businesses.

KEY TAKEAWAYS FROM THIS EPISODE:

• Why should an organization need to keep track of its analytics?
• The key problems with the absence of tracking analytics
• Key things to set up analytics successfully

THIS WEEK'S GUEST

Phil Hughes is a Computer Sciences graduate of the University of Manchester the founder and CEO of PHH Digital, a powerhouse of digital applications. He's an entrepreneurial Software Developer and Guitar Playing Fisherman with over 14 years of software and IT experience. Having worked as the technical founder of a start-up, Phil was frustrated with how long it took to review digital marketing analytics. So instead of looking for a solution, he decided to see if he could solve the headache himself, and as a result, their flagship product Elementary Analytics was born.

For more information, or to get in touch with Phil, check out:

LinkedIn: https://www.linkedin.com/in/phil-tech/

Website: https://elementaryanalytics.com/

Blog: https://www.philliphughes.co.uk/

A MESSAGE FROM SIMON

On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.

Telegram Channel for real time information:

English:https://lnkd.in/dqY7X4Ue

Spanish: https://lnkd.in/dVCs7qNw

German: https://lnkd.in/dVgdD-aG

French: https://lnkd.in/dC_cedbc

Resources for reputable charities:

https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine

https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

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In this week’s episode, we welcome the co-founder of InboxDone.com, Yaro Starak as he explains how you can save time and maximize your efficiency by managing your email inbox.

KEY TAKEAWAYS FROM THIS EPISODE:

• The key problems that an email management company deal with
• The key elements of successful email management
• Tips to be successful in email management

THIS WEEK'S GUEST

Yaro Starak is the co-founder of InboxDone.com an email management company. With a team of over 35 people serving a wide spectrum of clients, including restaurants, owners, venture, capitalists, medical professionals, lawyers, real estate agents, and online coaches. Back in 2007, Yaro sold his first company better edit.com, then built an online education company, blog mastermind.com, selling more than $2 million worth of his books and online courses. For more information, or to get in touch with Yaro, check out:

Website: https://inboxdone.com/ or https://yaro.blog/

FB: https://www.facebook.com/yarostarak/

A MESSAGE FROM SIMON

On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.

Telegram Channel for real time information:

English:https://lnkd.in/dqY7X4Ue

Spanish: https://lnkd.in/dVCs7qNw

German: https://lnkd.in/dVgdD-aG

French: https://lnkd.in/dC_cedbc

Resources for reputable charities:

https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine

https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

View Details

In this week’s episode, we welcome Automation Expert, Jacqui Money as she talks about things to consider when implementing automation in your business.

KEY TAKEAWAYS FROM THIS EPISODE:

• How to automate sales and marketing so it runs on autopilot?
• The primary mistakes people need to avoid before deploying automation.
• Top three tips to be successful when dealing with automation

THIS WEEK'S GUEST

Jacqui Money is a South African entrepreneur who specializes in helping solopreneurs, service providers, and coaches who are ready to scale their online business without hiring a huge team. She has a BA in Business Administration and a post-graduate honors degree in Psychology from the University of South Africa. She is a fourth generation diamond cutter and had a twenty year career in the diamond industry before making a shift and now specializes in helping her clients simplify, design and automate systems to save time, drive more sales and scale their profits.

For more information, or to get in touch with Jacqui, check out:

Website: www.virtualduo.co.za

Onboard Like A Pro Workshop: https://www.onboardlikeapro.com/

IG: https://www.instagram.com/virtual.duo/

FB: https://www.facebook.com/virtualduo

LI: https://www.linkedin.com/in/jacquirens/

A MESSAGE FROM SIMON

On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.

Telegram Channel for real time information:

English:https://lnkd.in/dqY7X4Ue

Spanish: https://lnkd.in/dVCs7qNw

German: https://lnkd.in/dVgdD-aG

French: https://lnkd.in/dC_cedbc

Resources for reputable charities:

https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine

https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

View Details

The Conference Room welcomes CEO and creator of Skill Builder, Jeff Zigman as he shares some knowledge that incorporates the learning principles he gained from 20 years of martial arts into a remote learning system.

KEY TAKEAWAYS FROM THIS EPISODE:

• Does the environment has an impact on the way people learn
• Key things that identify an effective learning
• How different is learning a new skill being better than an existing one

THIS WEEK'S GUEST

Jeff Zigman has been a tech entrepreneur for 10 years, having been CTO/Director of Software development in numerous tech companies. He is the CEO and creator of Skill Builder - a revolutionary and highly scalable software platform that incorporates the principles he gained from 20 years of martial arts into a remote learning system that has higher absorption and better retention rate than conventional in-person learning.

For more information, or to get in touch with Jeff, check out:

LinkedIn: https://ca.linkedin.com/in/jeffzigman

Website: https://skillbuilder.academy/

A MESSAGE FROM SIMON

On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.

Telegram Channel for real time information:

English:https://lnkd.in/dqY7X4Ue

Spanish: https://lnkd.in/dVCs7qNw

German: https://lnkd.in/dVgdD-aG

French: https://lnkd.in/dC_cedbc

Italian: https://lnkd.in/dPzxiSYH

Czech: https://lnkd.in/dYi9z386

Resources for reputable charities:

https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine

https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

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International speaker, author, and performance coach Gordon Jenkins returned to The Conference Room to discuss techniques that even the most undisciplined or autonomous person can use to harness the power of accountability to propel their productivity and scale their business.

KEY TAKEAWAYS FROM THIS EPISODE:

• Why is accountability important?
• Why do people fail to continue their own ‘accountability’?
• Tips and techniques for people to be self-accountable

THIS WEEK'S GUEST

We welcome back friend of the podcast, Gordon Jenkins into the Conference Room. Gordon is an executive coach, speaker and international author, he helps entrepreneurs make a real impact and difference both in their professional and personal journeys. Gordon was named alongside Simon Sinek and Jessica Fearnely on the Global Powerlist 200 as one of the biggest voices in Leadership in 2020. In his previous appearance on Episode 31 of the podcast, we talked about how he lived a ‘Covid’ style life for over 17 years, how his book, ‘Network with Purpose’ has become the go-to guide for industry leaders and how he and his trusty sidekick, Banfi The Duck, celebrate the differences we can make to the world around us; but today he's come in to talk about accountability, responsibility and how they can accelerate your personal and business growth.

For more information, or to get in touch with Gordon, check out:

Website: www.iamgordonjenkins.com

Network with Purpose - Transform your skills in 4 simple steps

http://bit.ly/4stepnwp available in paperback or ebook

30 ways to make networking feel less like work - this is free

https://bit.ly/freenetworkbook

Digital version of Airport Eco-system - its my IP about how to build the network of the future, now so to get on the distribution list for this send an email to hello@iamgordonjenkins.com

A MESSAGE FROM SIMON

On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.

Telegram Channel for real time information:

English:https://lnkd.in/dqY7X4Ue

Spanish: https://lnkd.in/dVCs7qNw

German: https://lnkd.in/dVgdD-aG

French: https://lnkd.in/dC_cedbc

Italian: https://lnkd.in/dPzxiSYH

Czech: https://lnkd.in/dYi9z386

Resources for reputable charities:

https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine

https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

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Setting up your business without protecting your IP is like building a house on land you aren't sure you own. One day someone might take it all away from you. IP attorney Mariam Tsaturyan came into The Conference Room to explain what every business owner needs to do NOW to protect their business.

KEY TAKEAWAYS FROM THIS EPISODE:

• Primary things need to consider in copyrighting an intellectual property
• The advantages and disadvantages of being protected by a copyright
• The difference between a copyright and a trademark
• What would be a reasonable budget for somebody to register a trademark?

THIS WEEK'S GUEST

Mariam Tsaturyan is a Trademark, Copyright, and Contracts attorney and she works exclusively with entrepreneurs and creatives. Graduate of UCLA and South Western Law School, Mariam is passionate about helping entrepreneurs create and scale their businesses by making sure they are legally protected and compliant. Mariam has her own law firm Mariam At Law and her practice uses cutting-edge technology and strategies to help her clients scale their businesses.

For more information, or to get in touch with Mariam, check out:

Website: https://mariamatlaw.com/

LinkedIn: https://www.linkedin.com/in/mariam-tsaturyan/

Facebook: https://facebook.com/Mariamatlaw

Email: mariam@mariamatlaw.com

A MESSAGE FROM SIMON

On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.

Telegram Channel for real time information:

English:https://lnkd.in/dqY7X4Ue

Spanish: https://lnkd.in/dVCs7qNw

German: https://lnkd.in/dVgdD-aG

French: https://lnkd.in/dC_cedbc

Italian: https://lnkd.in/dPzxiSYH

Czech: https://lnkd.in/dYi9z386

Resources for reputable charities:

https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine

https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

View Details

Hi, Simon here with a quick message before this week's episode. On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am recording this message, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.

Telegram Channel for real time information:

English:https://lnkd.in/dqY7X4Ue

Spanish: https://lnkd.in/dVCs7qNw

German: https://lnkd.in/dVgdD-aG

French: https://lnkd.in/dC_cedbc

Italian: https://lnkd.in/dPzxiSYH

Czech: https://lnkd.in/dYi9z386

Resources for reputable charities:

https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine

https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

Podcasting is a great way to reach a wide audience and scale your business, but finding the right podcast - and being the best version of yourself when the record light is on - can be a minefield. Former Jerry Springer Show producer turned Media Consultant, Reena Friedman Watts came into The Conference Room to reveal all. If you want to use podcasting to magnify your brand and showcase your business, this is a must-listen 30 minutes.

KEY TAKEAWAYS FROM THIS EPISODE:

• What makes you a good podcast guest?
• How different is preparing a guest for a podcast than preparing guests for a TV show?
• Top three tips for someone to be a successful podcast guest

THIS WEEK'S GUEST

Reena Friedman Watts is a former tv producer, media expert, and podcast host who breaks down doors and connects you with game-changers. A former producer on the Jerry Springer show, she now hosts her own successful podcast, Better Call Daddy, and is a master at helping senior executives find their voice and showcase their value on TV, Print, social media and podcasts

For more information, or to get in touch with Reena, check out:

Website: https://bettercalldaddy.com/

LinkedIn: https://www.linkedin.com/in/reenafriedmanwatts/

Facebook: https://facebook.com/bettercalldaddypodcast

Instagram: https://www.instagram.com/bettercalldaddypodcast/

View Details

In this week’s episode, we welcome the Chief Growth Officer of Taylor Green Media and co-founder of Stone Age Fuel, Chandler Walker as he redefines the landscape of sales, explaining his methodology of selling through compassion.

KEY TAKEAWAYS FROM THIS EPISODE:

• Primary differentiators between Chandler’s sales system and the hard-sale tectics of others
• The key problems that most salespeople encounter
• The changes that have been experienced by using the system
• Primary steps in dealing with sales through compassion conversations

THIS WEEK'S GUEST

Chandler Walker is the Chief Growth Officer of Taylor Green Media and co-founder of Stone Age Fuel. He graduated from the university of Nevada Reno with a degree in biochemistry and molecular biology and then established a brick and mortar wellness facility, which he pivoted to an online health practice a year before the COVID lockdowns. Now, after scaling both businesses to seven figures and doing over 3000. Sales consultations. Chandler created compassion conversations, a sales system centered around compassion and care, and he asked the goal to change and redefine the landscape of sales altogether.

For more information, or to get in touch with Chandler, check out:

Facebook: https://www.facebook.com/ChandlerSAF

Instagram: https://www.instagram.com/chandler_saf/

Twitter: https://twitter.com/ChandlerSAF

LinkedIn: https://www.linkedin.com/in/chandler-walker/

YouTube: https://www.youtube.com/chandlerwalkersaf

TikTok: https://www.tiktok.com/@chanslogic

Facebook group: Facebook.com/groups/beyondmethod

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

View Details

In this week’s episode, we welcome toxic workplace expert, Lynn Catalano, as she discusses workplace toxicity, narcissistic bosses, and what you can do as a leader to identify and correct a toxic environment.

KEY TAKEAWAYS FROM THIS EPISODE:

• How to identify a narcissist
• Does working with a narcissist automatically established a toxic environment
• What are the hallmarks of a toxic culture
• Tips to deal with working with a narcissist

THIS WEEK'S GUEST

Lynn Catalano is a licensed attorney in New York State and has a twenty-year executive career in the non-profit sector. She has a Bachelor of Arts in Psychology from Boston University and continued her education at the University of Buffalo Law School. After a successful career in the non-profit sector, she pivoted into helping people identify the toxicity that’s standing between them and success and develop a plan to thrive. Lynn is the author of the book “Wrecking Ball Relationships: How to Identify, Live With or Leave the Narcissist in Your Life.”

For more information, or to get in touch with Lynn, check out:

Website: http://www.LynnCatalano.com/

Facebook: https://www.facebook.com/LearntoReadtheRoom/

Instagram: https://www.instagram.com/lynncatalanospeaks

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

View Details

In this week’s episode, we welcome serial entrepreneur turned business coach, Terri Ann Richards, as she shares what it takes to achieve ultimate success.

KEY TAKEAWAYS FROM THIS EPISODE:

• Terri’s journey from being unemployable to owning more eight successful companies
• The common denominators that define success
• The typical problems every business owner faces
• What is the balance myth?
• Top three tips to achieve success

THIS WEEK'S GUEST

Terri Ann Richards is a 16-year serial entrepreneur turned business coach she's owned, started, and sold more than eight companies. She's both succeeded, wildly and failed miserably – both in business and in life. She’s the best-selling author and business mentor and works with leaders, professionals, and entrepreneurs in developing the person behind the job title.

For more information, or to get in touch with Terri, check out:

Website: https://terriannrichards.com/

LinkedIn: https://www.linkedin.com/in/terriannrichards/

Instagram: https://www.instagram.com/ta_richards/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

View Details

In this week’s episode, franchise queen, Nicolene Elhadad shares her journey as to how she scaled her coffee shop business from one store to over 30 cafes across South Africa, all through a franchise model.

KEY TAKEAWAYS FROM THIS EPISODE:

• The advantages of starting a franchise business
• How any business can scale using franchising
• Who has more control over handling the business – the franchisor or the franchisee?
• The risks of opening a franchise business
• The hallmarks of a good franchisor
• The liabilities between the franchisor and franchisee

THIS WEEK'S GUEST

Nicolene Elhadad started espresso cafe when she opened the first store in October 2016 and close to the first million. Within six months and now she has over 30 cafes across Africa, all through a franchise model. In addition, she's the proud owner of several six and seven-figure businesses in various different sectors.

For more information, or to get in touch with Nicolene, check out:

Website: https://nicoleneelhadad.com/

LinkedIn: https://za.linkedin.com/in/nicoleneelhadad

Facebook: https://www.facebook.com/theelhadadco

Instagram: https://www.instagram.com/nicolene_elhadad_coaching/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

View Details

In this week’s episode, we welcome Bob Kruse, CEO of security automation startup RevelStoke into The Conference Room to discuss how he launched the company from scratch.

KEY TAKEAWAYS FROM THIS EPISODE:

• The key characteristics of successful business owners
• The primary areas any would-be startup CRO needs to know before starting a business
• Figuring out how to do to build a team of both sales and non-salespeople
• The importance of picking the right investors

THIS WEEK'S GUEST

Bob Kruse is the CEO and co-founder of seed-funded cybersecurity vendor Revelstoke. He was educated at Gonzaga University in Florance, Italy, and the University of Southern California. He has been a Go To Market leader in cyber security for 20 years. Highlights include playing a pivotal role in taking FireEye (FEYE) public and in the $560m acquisition of Demisto by Palo Alto Networks. Now, as co-founder and CEO of Revelstoke Security, Bob is laser-focused on solving a fundamental problem in cyber security today.

For more information, or to get in touch with Bob, check out:

Website: https://www.revelstoke.io/

LinkedIn: https://www.linkedin.com/in/krusebob/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

View Details

In this week’s episode, CEO and Business Startup expert Tammy Johnston came into The Conference Room and gave a masterclass on how to spot and eliminate the avoidable mistakes most businesses make and where to prioritize your efforts to ensure your business is successful.

KEY TAKEAWAYS FROM THIS EPISODE:

• Typical problems that make business owners fail
• Systems that can be implemented in every business to ensure success
• The difference between cash flow and profit
• Seven things any business should do to be successful

THIS WEEK'S GUEST

Tammy Johnston is the Hold Your Hand and Kick Your Ass Business Coach. She has been working with Solopreneurs, Entrepreneurs, and Small Business Owners for over 20 years to help them build sustainable and successful businesses. She doesn’t promise a magic bullet (because there is no such thing), but she does teach all the basic, foundational skills you need for your business to survive and then thrive.

For more information, or to get in touch with Tammy, check out:

Website: www.ksabusiness.ca

LinkedIn: thetammyjohnston

Instagram: KSA.Business

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

View Details

In this week’s episode, we welcome the Chief Executive Officer of NetAbstraction, Inc., Gordon Lawson to discuss his approach to business growth, sales leadership, hiring, and managing people both within and outside a sales structure.

KEY TAKEAWAYS FROM THIS EPISODE:

Key things to look for when hiring a sales team, How being a leader in the military can prepare you for leadership in the private sector Determining whether people are good or not for your team Advice on stepping into a leadership role for the first time Three key tips for successfully managing a business

THIS WEEK'S GUEST Gordon Lawson has nearly two decades of experience in the cyber security sector, focusing on global enterprise business development. He is a graduate of the United States Naval Academy and a veteran of the US Navy. After leaving the military he built a successful sales and sales leadership career in the cybersecurity industry, with organisations such as Pictometry, PhishMe, ReversingLabs and RangeForce. He is currently CEO of a highly disruptive cybersecurity vendor NetAbstraction. For more information, or to get in touch with Gordon, check out: Website: www.netabstraction.com LinkedIn: https://www.linkedin.com/in/gordon-lawson-58679710/

YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, 29-year-old founder and CEO of Home Studio List, Hannah Pobar talks about how she bootstrapped her multimillion-dollar business from scratch, spending ZERO DOLLARS on advertising!

KEY TAKEAWAYS FROM THIS EPISODE:

• Growing a seven-figure business without spending money on ads
• The key lessons from bootstrapping a business
• The key initiatives in marketing and sales that stimulates business growth
• The process of building a brand and a community

THIS WEEK'S GUEST

Hannah Pobar is the 29-year-old founder & CEO of Home Studio List, a platform of styled homes available to rent by the hour for photo shoots and film productions, in cities all across the US. With a background in startups, she has built a cult creative brand platform generating over $4,000,000+ in reservation requests organically, without ads or paid marketing. Hannah has been featured in: Forbes, Business Insider, Dwell Magazine and more

For more information, or to get in touch with Hannah, check out:

Instagram: @hannahpobar or @homestudiolist

Facebook: https://www.facebook.com/homestudiolist

Linkedin: https://www.linkedin.com/in/hannah-pobar-09995465

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, if your business attracts new clients through marketing, over the last 12 months, we've had some of the most incredible experts from all facets of online and offline marketing come into the conference room and this best off is the marketing special.

For more information or to get in touch with the guests, and to listen for the full episodes, check out:

Bari Mitzmann

Full Podcast (episode 25):

https://open.spotify.com/episode/7FLRtu3IEx8sOtnxAlGL73?si=Jpw3URr0TLOiN22u8bYCuw

Bill McCormick

Full Podcast (episode 27):

https://open.spotify.com/episode/6lGnVQLhW8MPN7SsrjWPrp?si=KyUXLHfnTTmgQeGsBXu0-g

Gordon Jenkins

Full Podcast (episode 31):

https://open.spotify.com/episode/5N4ZSIKCPG8KzjXp33OUKz?si=uZmJ22mYQXOgTLQSqNfwBQ

Justin Nassiri

Full Podcast (episode 45):

https://open.spotify.com/episode/4S8njicbfgxd5NiB5FiL36?si=Rbvla7x_TVK2-hLlIcwHdw

Melanie Wood

Full Podcast (episode 40):

https://open.spotify.com/episode/4lmtgCvHdHmuqLvm3c5UPB?si=NDZ2OeAITr2hFMkngwd3bA

Paige Killian

Full Podcast (episode 35):

https://open.spotify.com/episode/61v343Fh5Y4DsQDXPIdMYh?si=6BzmBHP3QvSqLsH3F6hRkw

Ely Delaney

Full Podcast (episode 39):

https://open.spotify.com/episode/2WARCIck890dLxfOFLRn4X?si=1_vwGk6XROmkHIMtfHbn7A

Kylie Lang

Full Podcast (episode 41):

https://open.spotify.com/episode/0HtG9St0xQWzchm17AbLJa?si=EKBxcTRkQ1alwqZHrAkNSA

Lynn Power

Full Podcast (episode 15):

https://open.spotify.com/episode/3iEWcpBaswBMh3n6uLojvv?si=CTHYTNhtQjqFpuo1-nu-iA

Vince Warnock

Full Podcast (episode 43):

https://open.spotify.com/episode/0WgzHmqEHFo2JLKWsGTgVU?si=FJJxKkMJQDWI6RtWdr3Ngw

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In this week’s episode, we have a very special episode where we'll be looking back at the very best of 2021. We've had an unbelievable first year of the podcast and welcome some extraordinary guests. All of them have given us the most amazing value, actionable tips, and guidance based on the lessons they've learned throughout their career.

To listen for the full episodes and for more information of the guest, check out:

JONATHAN BAKTARI

Full Podcast (episode 01):

https://open.spotify.com/episode/5z0wT8K77zEiFYqLCdS7r9?si=W7ffldLcSeKIWZEF1g7HXQ

GEORGE MULDOON

Full Podcast (episode 02):

https://open.spotify.com/episode/0TTZHSo5S858Vo4cULWTf8?si=sgja3lpCRNSL2ZYwziYElg

DAVID LEVINE

Full Podcast (episode 26):

https://open.spotify.com/episode/1OxeHSBeZT7t5GtPwoFHJy?si=p3_e8pfIRIG0HVm-IaCrDQ

TIFFANY TAYLOR

Full Podcast (episode 07):

https://open.spotify.com/episode/2qI1ZzDp84SRXhmUNr1znJ?si=xMgp_llRQPSrB8qR8M7TkA

AMBER DANCY

Full Podcast (episode 24):

https://open.spotify.com/episode/5XusIkmEMj3LkrHnM4DI3O?si=tmf1Zlq8TbyyE_MhBKgiyQ

RAY BLAKNEY

Full Podcast (episode 09):

https://open.spotify.com/episode/2ybG05FnIRJiL7KME62hfr?si=MRRc8pG_SeOD2NBsBcAijA

STEVE LLOYD

Full Podcast (episode 11):

https://open.spotify.com/episode/1kq8SfYyzJnTm8nNOCoKAw?si=tvkYgIItStaI9x8csq6zCQ

JEFFREY HOLST

Full Podcast (episode 13):

https://open.spotify.com/episode/6mH6fMls9X3y0oPFtDWjFI?si=pCrEZ2wjRkeYdBGk--1e8A

COURTNEY JOHANNSEN

Full Podcast (episode 21):

https://open.spotify.com/episode/7Dy1W3x4TXcBuolGTbzpRX?si=KnWWuO3bSyaaTFlnDczsRQ

HEATHER COX

Full Podcast (episode 18):

https://open.spotify.com/episode/3Lb0Iwp19NhbA2AkFFnmNO?si=Thp3Nq2JQZqcURsJfv2O_A

BRIAN STONE

Full Podcast (episode 05):

https://open.spotify.com/episode/5qh2XalEKrI5ByKzC8pQY2?si=tYPkdAanQ-aqCN-godk1lQ

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In this week’s episode, we welcome Chief Profitability Officer, Rocky Lalvani as he shares some key strategies to optimizing your business finances.

KEY TAKEAWAYS FROM THIS EPISODE:

• How to design a profitable business
• Dealing with unpredictability in how we plan our business
• The most common problem every business owners experience.
• What the role of a CPA should - and shouldn't - be in your business

THIS WEEK'S GUEST

Rocky Lalvani serves as a Chief Profitability Officer for small business owners on a fractional basis. He is a Certified Profit First Professional and helps business owners implement the system to ensure maximum profitability and maximum cash flow. Rocky helps business owners transform their business from a cash-eating monster into a money-making machine. He ensures your business is always profitable and you - the owner - gets paid.

For more information, or to get in touch with Rocky, check out:

Website: https://profitcomesfirst.com/

LinkedIn: linkedin.com/in/rocky-lalvani

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome the CEO of Social Treats, Deasha Waddup as she talks about growing your business using Facebook groups.

KEY TAKEAWAYS FROM THIS EPISODE:

• Generating clients through Facebook groups
• The benefits of having a Facebook group
• How to engage people in other groups without crossing the line or breaking the rules
• Determining the right groups you should belong to
• The primary barriers to monetization in your group

THIS WEEK'S GUEST

Deasha Waddup is the CEO of Social Treats, a social media management agency she launched in 2016. Deasha is accredited by Facebook as a Lead Trainer and Associate. Deasha is an approved ManyChat Agency Partner; in 2019 she was shortlisted by Digital Women as the Freelance Social media Manager of the year and in 2020 became an international best-selling author when she launched her business and marketing books 'Permission' and 'She Did It”. Deasha has helped businesses scale to multiple 6 and 7 figures using organic social media strategies, and has perfected a system that she now teaches through her coaching programs which helps her clients to build webinar funnels, membership funnels, and even affiliate marketing funnels all utilizing organic strategies, in particular Facebook Groups, to drive leads for high ticket items in a wide variety of industries spanning everything from wellness to real estate and lots in between.

For more information, or to get in touch with Deasha, check out:

Facebook: https://www.facebook.com/deasha.waddup

Website: https://deashawaddup.com/

LinkedIn: linkedin.com/in/deashawaddup

Instagram: socialtreats

Do you want to build a profitable Fb Group Join the FREE challenge:

www.deashawaddup.com/fb-groups

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

2GVKS7vkGlV5aOzhHBaU

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In this week’s episode, we welcome a serial entrepreneur, Jason Oswald as he discusses business credit and how it can be improved.

KEY TAKEAWAYS FROM THIS EPISODE:

• The four C’s that every business owner needs
• How to achieve financial freedom
• Building up a strong business
• How to start building credit
• Three tips to successfully build business credit

THIS WEEK'S GUEST

Jason Oswald is a Serial Entrepreneur who has dedicated his life to helping people break free from debt and credit chains. Over the past 20 years, he has helped thousands of people transform their financial and personal lives and has helped countless individuals start and scale businesses of their own. His belief is that business owners need 4 C's to be Successful and recently co-created the 2X Credit System, the Ultimate Source for Business Credit, Cash Funding & Coaching to help businesses greatly improve their chances of success.

For more information, or to get in touch with Jason, check out:

LinkedIn: https://www.linkedin.com/in/jason-oswald-a14756165/

Facebook: https://www.facebook.com/jason.oswald.14/

contact: jason@2xcredit.com

Free Business Credit Report, that shows business owners how to access hundreds of thousands in Funding to grow their business: www.FreeBizCreditReport.com

Our Affiliate program: www.2XAffiliates.com

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome a marketing professor turned online entrepreneur, Dr. Destini Copp, as she discusses the keys to successfully launching your online business, the pitfalls, and the possibilities.

KEY TAKEAWAYS FROM THIS EPISODE:

• How to launch an online business?
• The key mistakes when starting a business and how to avoid them
• How much time and resources should you be ready to invest?
• Top three tips for someone to be successful

THIS WEEK'S GUEST

Dr. Destini Copp is a college marketing professor turned online entrepreneur. She has a doctorate in Business Administration and Marketing from Argosy University and has worked in both the corporate world including BellSouth (now AT&T) and the startup world. In 2018 she founded DestiniCorp, to help business owners scale their digital product revenue with automated sales funnels and reduce their reliance on services or freelance work. She is the host of The Course Creator’s MBA Podcast and the bestselling author of Launch your Online Course Business in 90 Days or Less.

For more information, or to get in touch with Destini, check out:

Website: https://destinicopp.com/

LinkedIn: https://www.linkedin.com/in/destinicopp/

Facebook: https://www.facebook.com/destinicopp

Free resources & training: https://destinicopp.com/social-media

1 Best Selling Book: https://destinicopp.com/book

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome CEO of Captivate.ai and serial entrepreneur, Justin Nassiri as he shares some awesome content hacks.

KEY TAKEAWAYS FROM THIS EPISODE:

• Primary way curating a content
• To stay top of mind with your audience
• How easy can somebody produce meaningful content on a consistent basis
• Three actionable tips to have a successful engagement on your social media

THIS WEEK'S GUEST

Justin Nassiri is a serial entrepreneur, funded by Google's Chairman Eric Schmidt, whose products have been used by over 40 Fortune 500 companies and over 50M users. Justin is a marketing technology expert and founder of Captivate.ai, which turns a podcast episode into 3-months of social media content. Justin earned an MBA from Stanford and is a U.S. Navy Veteran with five years of experience onboard nuclear submarines. He has 20 years of business and leadership experience in the tech sector. Justin has been a presenter at South by South West, and at Stanford University and has been featured in Inc. Magazine, TechCrunch, Business Insider and more.

For more information, or to get in touch with Justin, check out:

Website: https://beyondtheuniform.org/or visit https://captivate.ai.com/

Linkedin: https://www.linkedin.com/in/justinnassiri

Facebook: https://www.facebook.com/fb/justinnassiri

Twiiter: https://www.twitter.com/justinnassiri

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome Marketing Strategist, Kristi Mitchell to talk about how data can inform your marketing activity.

KEY TAKEAWAYS FROM THIS EPISODE:

• Why marketing is overwhelming
• Navigating through the difficulties that comes with marketing
• The role of data and analytics in marketing
• Primary points to look for when connecting marketing to sales

THIS WEEK'S GUEST

Kristi Mitchell is a Marketing Strategist with an MBA from the Rochester Institute of Technology, over ten years of corporate marketing experience, working in the education and financial services industry. She has a drive for continual learning in her field. She guides her customers to a better way to succeed and prevents the overwhelming of data, analytics, and technology. Kristi offers a Marketing Success Roadmap, Implementation Support, and Ongoing Accountability Sessions to assist entrepreneurs with digital marketing with the aim to scaling their businesses and attracting new clients.

For more information, or to get in touch with Kristi, check out:

Website: https://www.kristimitchell.com/

LinkedIn: https://www.linkedin.com/in/kristimitchell/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome Business and Marketing Strategist, Vince Warnock as he shares some valuable insights into marketing for scaling businesses.

KEY TAKEAWAYS FROM THIS EPISODE:

• What is Code Red?
• How the brain works when it comes to decision-making.
• Three tips when starting a marketing campaign.
• The right approach to marketing is to build up a personal connection with your audience.

THIS WEEK'S GUEST

Vince Warnock is an award-winning Business and Marketing Strategist, coach, author and host of the Chasing the Insights podcast. An ex-radio announcer with over 20 years in marketing and the former CMO of Cigna - one of the world's largest insurers - Vince has founded multiple companies including the Chasing the Insights Academy where he empowers entrepreneurs and business owners to make sense of marketing and grow the business they have always dreamed of. Vince has been recognized by his peers with numerous awards, and Adobe named him a Fearless50, a program to recognize the top 50 marketers in the world.

For more information, or to get in touch with Vince, check out:

Chasing The Insights - Book, Podcast and Academy: https://www.chasingtheinsights.com

Book a free strategy call: https://chasingtheinsights.com/

Chasing the Insights Academy: https://chasingtheinsights.com/academy/

Join my Facebook group for entrepreneurs: https://www.facebook.com/groups/chasingtheinsights

Facebook: https://www.facebook.com/chasingtheinsights

Instagram: https://www.instagram.com/chasingtheinsights/

Linkedin: https://www.linkedin.com/in/vdub01/

Twitter: https://twitter.com/vdub01

Clubhouse: vincewarnocknz

Podcast Links:

https://podcasts.apple.com/us/podcast/chasing-the-insights/id1528241477

https://open.spotify.com/show/66p2n7EMUmtbSFx2ua68zZ

https://www.stitcher.com/show/chasing-the-insights

https://chasingtheinsights.com/

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In this week’s episode, we welcome an alternative finance expert, Michael Yasny as he explains the available options to utilize when growing or starting a business.

KEY TAKEAWAYS FROM THIS EPISODE:

• What is alternative financing?
• The difference between financing and money
• The challenges before and after considering the alternative methods of financing
• Tips when starting your business

THIS WEEK'S GUEST

Michael Yasny has specialized in alternative financing since 1990. He founded an alternative financing advisory business in 2012, focusing on small business financial solutions and business plan advisory – targeting new venture growth and financially distressed companies. Michael’s experiences with alternative financing for small and medium-sized businesses have been even more valuable now, during Covid-19. His expertise and negotiating skills, has helped a number of businesses deal with their landlord, lenders, and suppliers.

For more information, or to get in touch with Michael, check out:

Website: https://www.moneyconsultants.ca/

LinkedIn: https://ca.linkedin.com/in/michael-yasny-85156767

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome Sales Funnel Strategist and pioneer of the 'Fab Factor', Kylie Lang as she talks about building a sustainable online business that generates income.

KEY TAKEAWAYS FROM THIS EPISODE:

• How Kylie became a sales funnel expert
• The ways to network without relying on social media
• Defining what a sales funnel really is How to make a killer lead magnet

THIS WEEK'S GUEST

Kylie Lang is a Sales Funnel Strategist and pioneer of the 'Fab Factor'. She works with creative and coaches to grow their email list, get more leads and build a sustainable business that generates consistent income using the power of automated sales funnels. She ran her digital course company for nearly 14 years, fast forward to 2021 and she's had multiple 6 figure launches and seen her email list increase by over 700% by creating highly converting sales funnels. She attributes much of her success to her framework called the 'Fab Factor' that builds an emotional connection with clients and helps them to take that next step.

For more information, or to get in touch with Kylie, check out:

Website: http://kylielang.com/

LinkedIn: https://www.linkedin.com/in/kyliecarlson/?originalSubdomain=uk

Facebook: https://www.facebook.com/fabfactorformula

Instagram: https://www.instagram.com/kyliecarlson.co/

Youtube: https://www.youtube.com/fabfactorformula

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome an international communication and leadership speaker, Melanie Woods as she shares about dealing with the challenges of public speaking.

KEY TAKEAWAYS FROM THIS EPISODE:

• The primary communication challenges mostly new business owners come up
• Overcoming impostor syndrome
• Dealing the feedbacks on social media content

THIS WEEK'S GUEST

Melanie Wood is an International Communication and Leadership Speaker, Best-selling Author and Founder/Owner of Speaking Styles, an organisation that works with Business Owners, Entrepreneurs, Managers and Leaders to step up, step out and lead with speaking and communication. Melanie is passionate about helping people have a voice that will make an impact and have a ripple effect, transforming hundreds of people’s lives to step into their own power and be seen and heard with confidence. Melanie has been featured on FOX, NBC, CBS, The Boston Herald, and NY Headline.

For more information, or to get in touch with Melanie, check out:

Linkedin: https://www.linkedin.com/in/melanie-jane-wood-45701b55/

Facebook: https://www.facebook.com/melaniewoodspeakingstyles/

Become The Butterfly: 15 Steps To Make Your Public Speaking A Success Freebie - https://speakingstyles.com.au/public-speaking-download/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome co-founder of purple Knight marketing, Ely Delaney as he talks about discovering the tools, technology, and systems to automate their sales and to go from surviving to thriving in their industry.

KEY TAKEAWAYS FROM THIS EPISODE:

• Working out from passion and networking to building up a company
• What are the hallmarks that clients desperately need?
• Primary steps that somebody would need before starting sales automation
• Email marketing is playing a big part in sales automation

THIS WEEK'S GUEST

Ely Delaney is the co-founder of Purple Knight Marketing who helps entrepreneurs discover the tools, technology, and systems to automate their sales, and to go from surviving to thriving in their industry.

He has taught thousands of students all over the world as a speaker and trainer, he's the Co-author and Amazon Best Seller of “Marketing Tidbits: 50 Quick & Easy Ways To Grow Your Business”, author of “Networking Tidbits: 25 Ways To Connect, Grow & Succeed Through Networking” and created a best selling training course “Networking Like a Rockstar” which to date has over 1350 students globally.

For more information, or to get in touch with Ely, check out:

Website: https://elydelaney.com/

Facebook: https://www.facebook.com/ElySpeaks

Instagram:https://www.instagram.com/elydelaney/

Twitter: https://twitter.com/elydelaney/

The Go Giver by Bob Burg:

https://www.amazon.com/Go-Giver-Little-Story-Powerful-Business/dp/0241976278/ref=sr_1_2?crid=3238ISM3P21CD&dchild=1&keywords=the+go+giver+book+paperback&qid=1632434750&sprefix=the+go+giver%2Caps%2C216&sr=8-2

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome the founder and CEO of B2B digital assistance, Patty Rogers as she shares more about automation, delegation, and how to scale the business.

KEY TAKEAWAYS FROM THIS EPISODE:

• The importance of a CRM to store all your prospect’s data
• Primary problems and advice when dealing with customers
• Steps to take when determining whether what or not to automate in your business
• The preferred method of communication for clients

THIS WEEK'S GUEST

Patty Rogers is the founder and CEO of B2B Digital Assistance. in 2009 she ditched the monotony of corporate America to create her definition of personal freedom. Her goal is to help small business owners, create more effective and consistent sales through marketing and automation.

For more information, or to get in touch with Patty, check out:

LinkedIn: linkedin.com/in/pattymrogers

Company Website: B2BDigitalAssistance.com

Facebook: facebook.com/B2BDigitalAssistance

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome a professional organizer, speaker, and podcaster Paige Killian as she shares her journey on starting a podcast.

KEY TAKEAWAYS FROM THIS EPISODE:

• Was having a teaching experience helpful in starting a podcast – does creating a podcast content the same as formulating a lesson plan
• The steps to launching a podcast – from being a newbie to having a fantastic number of downloads
• Choosing a topic that connects you with the audience

THIS WEEK'S GUEST

Paige Killian is a wife, mom of two, and the founder and CEO of Everything With Style, her professional organization company. Her passion is helping people organize and style their lives and businesses in 3 simple steps, using her 3 E's Philosophy. She is a former elementary school teacher of 13+ years, motivational speaker, author, and podcaster of The Mom’s Organization Motivation Podcast, which is currently ranked in the top 1.5% of podcasts globally.

For more information, or to get in touch with Paige, check out:

Website: https://www.everythingwithstyle.com/

Instagram: @everythingwithstylemom - https://www.instagram.com/everythingwithstylemom/

Facebook: Everything With Style

Podcast: https://podcasts.apple.com/us/podcast/the-moms-organization-motivation-podcast/id1505770428

Get her 3 E’s Checklist and Free Masterclass to get started organizing and styling your life today!

3 E’s Checklist:

https://everythingwithstyle.activehosted.com/f/1?ltclid=5f2db374-783a-4dea-bd3f-52f3a10f0b77

Free Masterclass:

http://everythingwithstylemembers.com/masterclass/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome the founder and CEO of HeatherP Solutions, Heather Polivka as she shares some ideas on how to make your business a more productive and more engaging place to work.

KEY TAKEAWAYS FROM THIS EPISODE:

• Employee engagement - it's a key component of a productive business
• How to make employees feel more engaged with the business
• The primary indications of an organization that doesn't have good employee engagement
• The difference between employee engagement and employee satisfaction
• What does success really look like?

THIS WEEK'S GUEST

Heather Polivka is the founder and CEO of HeatherP Solutions, an Employee Engagement consultancy. Heather works with progressive leaders of small and mid-sized businesses to create work environments where people thrive, by addressing workplace culture, breaking down silos, optimizing ways of working, empowering front-line managers, and improving employee engagement.

For more information, or to get in touch with Heather, check out:

Website: https://www.heatherpsolutions.com/

LinkedIn: https://www.linkedin.com/in/heatherpolivka/

https://www.linkedin.com/company/heatherpsolutions

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome a professional organizer, speaker, and podcaster Paige Killian as she talks about understanding the three philosophies and how they can be applied both to the personal and the professional.

KEY TAKEAWAYS FROM THIS EPISODE:

• Accomplishing things in the simplest way possible would be much easier no matter how busy we are
• The “Three E’s Philosophy” – Essential, Enhancement, Extras
• The three E's philosophy helps you stay focused and accomplish the goals without stress
• Wherever you are, decide what’s the most important thing that's going to help you move forward

THIS WEEK'S GUEST

Paige Killian is a wife, mom of two, and the founder and CEO of Everything With Style, her professional organization company. Her passion is helping people organize and style their lives and businesses in 3 simple steps, using her 3 E's Philosophy. She is a former elementary school teacher of 13+ years, motivational speaker, author, and podcaster of The Mom’s Organization Motivation Podcast, which is currently ranked in the top 1.5% of podcasts globally.

For more information, or to get in touch with Paige, check out:

Website: https://www.everythingwithstyle.com/

Instagram: @everythingwithstylemom - https://www.instagram.com/everythingwithstylemom/

Facebook: Everything With Style

Podcast: https://podcasts.apple.com/us/podcast/the-moms-organization-motivation-podcast/id1505770428

Get her 3 E’s Checklist and Free Masterclass to get started organizing and styling your life today!

3 E’s Checklist:

https://everythingwithstyle.activehosted.com/f/1?ltclid=5f2db374-783a-4dea-bd3f-52f3a10f0b77

Free Masterclass:

http://everythingwithstylemembers.com/masterclass/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome editorial coach Joanne Grant as she brings inspiration and motivates writers to achieve their goals.

KEY TAKEAWAYS FROM THIS EPISODE:

Getting someone like a gatekeeper can help your book to be published Finding the opportunity to develop your skill and doing what you love to do Making the easiest first manageable step towards the stage you want to take: if you've got that idea, take that first actionable step

THIS WEEK'S GUEST Joanne Grant is an Editorial Coach, working with authors to reach their writing goals through powerful, motivating coaching. Joanne has over 18 years of editorial experience honed first at the global best-selling publisher Harlequin best known for their iconic 'Mills and Boon' romance novels, a shock redundancy, the age of 40 may Joanne re-evaluate life from work, which is how she came to set up her own business. For more information, or to get in touch with Joanne, check out: Website: https://www.joannemgrant.com/ Facebook: https://www.facebook.com/JoanneGrantEditorialCoach/ Twitter: https://twitter.com/JoanneMGrant Calendly link to book a free 15-minute consultation: https://calendly.com/joannegranteditorialcoach/15-minute-free-consultation Writing Emotion:  Writing Workshop, September 30th https://www.eventbrite.co.uk/e/writing-emotion-make-your-reader-feel-writing-workshop-tickets-169631800281

YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome a passionate entrepreneurDianne Caldwell as she shares that living your passion can have the satisfaction of living with reason and making every single day count.

KEY TAKEAWAYS FROM THIS EPISODE:

• Each individual has a natural talent
• The key to being able to then channel where you want to work and what you want to do
• The flow profile test works for traditional businesses as well as entrepreneurs

THIS WEEK'S GUEST

Dianne Caldwell is a passionate entrepreneur from Australia & is a certified 'Talent Dynamics Flow Consultant' Dianne is married with two adult children & her mission is to help people to live their passion so they can do what they love so it never feels like hard work. Dianne is a 20yr network marketing veteran & reached the top level of 'Diamond' to earn her the nickname 'Diamond Di'. Dianne believes strongly that we should 'LIVE BY CHOICE NOT BY CHANCE' & has a mission to help people do just that.

For more information, or to get in touch with Dianne, check out:

Linkedin: www.linkedin.com/in/dianne-caldwell-91bb8618

Join Facebook Group: ‘ Live the Passion’: https://bit.ly/3io2F4ZLivethePassion

Website: www.livethepassion.com.au

Calendly Link for FREE 30min ‘Clarity Call’: https://calendly.com/talentdynamics/30min

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome a career transformation and mindset coach Paige Mitchell to discuss profession satisfaction methodologies that are intended to assist with getting clarity in your ideal job.

KEY TAKEAWAYS FROM THIS EPISODE:

• The top five signs that you are burnout
• Coaching has a completely different approach
• Every business owner has their own story and process
• In what context positivity can be toxic

THIS WEEK'S GUEST

Paige Mitchell is a former behavioral health counsellor turned Career Fulfillment Coach, motivational speaker, and mental health advocate. She helps people in their 20's and 30's overcome burnout and overwhelm in the workplace - by guiding them to start living their lives according to their values.

Paige earned her Master’s in Counselling and is a Board Certified Life Coach. Her strong background in clinical psychology over the years has helped her make the switch from therapist to a career coach as she implements strategies that help people become more accountable and start taking action now, no matter how small. She challenges her clients to focus on what really matters most in their lives and guides them to find careers that positively impact their relationships, mental health, and self-esteem.

For more information, or to get in touch with Paige, check out:

LinkedIn: https://www.linkedin.com/in/paigemitchellcoach/

Website: https://www.paigemitchell.coach

Burnout Handbook: https://burnouthandbook.paigemitchell.coach/

Facebook Business Page: https://www.facebook.com/PaigeMitchell.Coach/

Instagram: https://www.instagram.com/paigemitchell.coach/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome executive coach Gordon Jenkins as he talks about making a real impact and difference both in their professional and personal journeys.

KEY TAKEAWAYS FROM THIS EPISODE:

• Simply be your best.
• Considering development is unique - we construct the organization of things to come now.
• People are fascinated about what you do
• It's on their network and their people that tells me what they're like straight away

THIS WEEK'S GUEST

Gordon Jenkins is an executive coach, speaker, and international author, he helps entrepreneurs make a real impact and difference both in their professional and personal journeys. Gordon has lived a ‘Covid’ style life for over 17 years, leading him to network, grow and perform away from the traditional way of thinking. Today his book, ‘Network with Purpose’ has become the go-to guide for industry leaders who want to distinguish themselves from competitors by networking and growing in a way that suits them. With his trusty sidekick, Banfi The Duck, Gordon has an innate knack for recognizing and celebrating people’s individuality.

Network with Purpose - Transform your skills in 4 simple steps http://bit.ly/4stepnwp, available in paperback or ebook

30 ways to make networking feel less like work https://bit.ly/freenetworkbook - this is free

Then I'm launching a digital version of my Airport Eco-system - it's my IP about how to build the network of the future, now so to get on the distribution list for this send an email to hello@iamgordonjenkins.com

For more information, or to get in touch with Gordon, check out:

LinkedIn: https://au.linkedin.com/in/businessexecutivecoach

Website: www.iamgordonjenkins.com

Lungitude Foundation: http://www.lungitude.com.au

Portfolio: https://linktr.ee/iamgordonjenkins

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome a coaching entrepreneur Jay Williams as he shares how to boost one’s motivation and be unstoppable in pursuit of the life & business you want.

KEY TAKEAWAYS FROM THIS EPISODE:

• Realizing business is not that easy but using my grit, my determination, and try to make it work
• Discussing motivational maps – what it really is?
• NLP is the study of success in which people model others' behavior and speak their language
• The need to evaluate what's important to you before building a business

THIS WEEK'S GUEST

Jay Williams is a Speaker/Podcast Owner/ and Mindset and Performance Coach who helps Entrepreneurs & Business owners To Break Free Of Mental Blocks So They Can Create More Freedom, Income & Impact. He spent nine years with the Royal Air Force, where he attained the rank of Corporal. Over the last 3 years, he’s worked with hundreds of clients through his training, 1-2-1, and Group Coaching. Jay is one of the very few people in the world to be trained in Motivational Maps & Neurolinguistic Programming.

For more information, or to get in touch with Jay, check out:

LinkedIn: https://uk.linkedin.com/in/jaywilliamsmindsetcoach

Websites: http://jaywilliamscoaching.com/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome a Celebrity Makeup Artist, Entrepreneur, CEO, Writer, Blogger, and Mother, Christina Flach as she shares her accounts of accomplishment and gives motivation to other people.

KEY TAKEAWAYS FROM THIS EPISODE:

• Getting a decent strategy - pay attention to individuals that have been in the business
• Using the available tools that can help your company
• Balancing life to survive a day doing what is needed and wanting to do

THIS WEEK'S GUEST

Christina Flach is a Celebrity Makeup Artist, Entrepreneur, CEO, Writer, Blogger, and Mother. She brings more than 20 years of experience to the fashion industry having worked in commercial print, advertising, fashion, beauty, TV, and film. She uses her knowledge of beauty and fashion to create and perfect new lip, eye, and face products. In addition, Christina contributes beauty tips to magazines, podcasts, and blogs, she is a Sepsis awareness advocate, grief expert as well as running her own blog, Love, Life, Laugh, and Lipgloss.

For more information, or to get in touch with Christina, check out:

LinkedIn: https://www.linkedin.com/in/christina-flach-1185825

Websites: http://www.prettygirlmakeup.com

Portfolio: http://www.christinaflach.com

Sepsis Alliance: https://www.sepsis.org/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome a leading design studio and brand strategy consultant Amanda Guerassio as she talks about the importance of strategic branding on one’s business.

KEY TAKEAWAYS FROM THIS EPISODE:

• Brand Strategy – what and how does it communicate to your business?
• Developing the design to make sure you’re in line with your core idea
• The connection between your target audience and your business

THIS WEEK'S GUEST

Amanda Guerassio is the founder and CEO of Studio Guerassio, a leading design studio and brand strategy consultancy based out of Austin, TX. She has been an independent designer for 15 years and received my BFA in Graphic Design in 2006. She believes that pretty design and strategic design aren’t mutually exclusive. Well-thought-out branding can start your business off on the right foot, or give it new life.

For more information, or to get in touch with Amanda, check out:

LinkedIn: https://www.linkedin.com/in/amandaguerassio

Website: http://www.studioguerassio.com

Instagram: http://instagram.com/studioguerassio

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this week’s episode, we welcome LinkedIn and Social Selling expert Bill McCormick into The Conference Room to discuss the good, the bad, and the downright ineffective of selling on LinkedIn. In one of our most value-filled episodes, Bill walks us through an effective strategy for building relationships on LinkedIn, and what peach ice cream can tell you about your social selling strategy!

KEY TAKEAWAYS FROM THIS EPISODE:

Building and providing real value is what social sales all about The do’s and don’ts when using the platform Finding the right context to connect with someone on LinkedIn Exploring different things leads you to discover what really works on your network

THIS WEEK'S GUEST Bill McCormick discovered the power of LinkedIn and social selling when he and his wife started their advertising specialty company in 2016. With only a handful of clients, he quickly became a student of social selling, discovering how to find leads and generate sales. Now, Bill’s passion is to take what he’s learned and pass that on to those in sales, helping them leverage LinkedIn to build stronger relationships, making connections from the digital space to the face-to-face. Bill is the CSO of Social Sales Link as well as a member of The Sales Experts Channel where he co-hosts a weekly show, Making Sales Social which will be released as a podcast in the very near future. For more information, or to get in touch with Bill, check out: Links: website socialsaleslink.com Membership page: socialsaleslink.com/store LinkedIn: https://www.linkedin.com/in/billmccormicksocialsaleslink/

YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this episode, we welcome David Levine, the founder and former CEO of Digital Bridge, an award-winning computer vision and machine learning company who shares his journey from how a conversation with his wife led to him starting up a technology business, scaling it, and ultimately achieving a successful exit.

KEY TAKEAWAYS FROM THIS EPISODE:

• How to turn a problem - and the drive to solve it - into a viable business.
• When you are running a business, there are no excuses. You can - and must - do anything!
• The role of a CEO is four full-time jobs!
• Have belief and confidence in yourself. No matter what problems will come your way, figure out how to solve them.
• Focus on the next step; don't worry about what is going to happen in three moves time.

THIS WEEK'S GUEST

David Levine is the founder and former CEO of Digital Bridge, an award-winning computer vision and machine learning company. He graduated from Manchester University and has worked for companies such as I-TIS and HP where he was in the Office of the CTO.

For more information, or to get in touch with David, check out:

LinkedIn: https://www.linkedin.com/in/davidjblevine

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this episode, we welcome social media consultant, podcast host and Influencer Bari Mitzmann to one of our most value-packed episodes. Bari shares her passion for creating compelling stories and authentic content to help businesses scale their brands and their revenue. 

KEY TAKEAWAYS FROM THIS EPISODE:

Authenticity is all-important! Living your life on social media can build up a following, but be authentic. Always prioritize your real-life over your virtual life. Know where to draw boundaries and keep to them.  Be transparent with the paid business collaborations, and make sure they are consistent with your brand.  If you want to hire an influencer, do your research on their audience, reach and brand to make sure its a fit with yours.

THIS WEEK'S GUEST Bari Mitzmann is a social media consultant, Instagram influencer, and host of the popular podcast Woman of Valor. She believes the antidote to many 21st century problems facing modern women is having more meaningful connections. Her content aims to facilitate conversations where women can feel safe, heard, and encouraged. Bari is a wife, mother of two, and content creator who partners with women of all backgrounds to provide personal growth support. Bari holds a BA in Psychology, a Master’s in Education and is available for personal coaching and public speaking. For more information, or to get in touch with Bari, check out: Website: https://barianna.com Instagram: https://www.instagram.com/barianna Podcast: https://thewovlife.com LinkedIn: https://www.linkedin.com/in/barianna

YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this episode, we welcome the amazing Amber Dancy, a Systems Strategist who helps business leaders maximize their efficiency by establishing repeatable processes and systems. It sounds complicated, but Amber makes it easy!

KEY TAKEAWAYS FROM THIS EPISODE:

• The primary impact is getting the Visionary business owner back into their zone of genius
• What symptoms to look for that suggest you need to work with a system strategist.
• What makes some business owners say no to a system strategist
• Some actionable strategies you can implement today to systematize your business

THIS WEEK'S GUEST

Amber Dancy is an Operations and Systems Strategist with a passion for solving problems and implementing systems. Her passion is helping entrepreneurs discover freedom in their businesses. After almost 15 years of working behind the scenes, she's seen firsthand what makes or breaks a business (no matter the type!). Hands down, the key to success = Systems.

Amber is a multi-passionate leader who's known for holding together the pieces, no matter how much ‘stuff’ hits the fan. She is often described as “the glue that holds the business and team together”. Amber loves systems, people, and learning new things. She loves figuring out how things work (tech or people) and creating solutions.

On a more personal note, she's a veteran, military spouse, wife, mom, friend, sister, daughter, ambivert, and empath.

For more information, or to get in touch with Amber, check out:

Website: http://hiddenpathsolutions.com

LinkedIn: https://www.linkedin.com/in/amberdancy

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this episode, we welcome email marketing expert Bev Feldman, founder of email marketing consultancy Your Personal Tech Fairy, who explains the secret to great email marketing, and how to make sure all the pieces of your marketing stack work together seamlessly.

KEY TAKEAWAYS FROM THIS EPISODE:

• Why - and how - to build an effective email marketing system that runs on autopilot
• Popping into your subscriber's inboxes on a regular basis helps you stay fresh in their mind
• Best practices towards creating a more sustainable and consistent client engagement program
• Email marketing is the simplest and most scalable way to reach your audience

THIS WEEK'S GUEST

Bev Feldman is the founder of your personal tech ferry, where she helps mission-driven coaches course creators, and service providers to get their email systems set up using a seven-part framework.

For more information, or to get in touch with Bev, check out:

Website: https://yourpersonaltechfairy.com/

Instagram: https://www.instagram.com/your.personaltechfairy

LinkedIn: https://www.linkedin.com/in/beverlyfeldman1

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this episode, we welcome Alina Nikishina, a business coach and mentor who helps early-stage entrepreneurs get organized to discuss the impact of business coaching.

KEY TAKEAWAYS FROM THIS EPISODE:

• Zero-in on the key things you need to implement when starting a business
• Focus on your mindset and energy with money, no matter what stage of business you're in
• How you treat money matters. it's a direct reflection of how it comes back to you.

THIS WEEK'S GUEST

Alina Nikishina is a business coach and mentor who loves supporting those in the early stages of business ownership. She brings over a decade of experience at the table from her years as a certified public accountant and launched a digital business from scratch a few years ago, her passions include spiritual and personal development and connecting with like-minded people.

For more information, or to get in touch with Alina, check out:

Company Website: https://msha.ke/heyalinan/

Facebook: https://www.facebook.com/heyalinan/

Instagram: https://www.instagram.com/heyalinan/

LinkedIn: https://www.linkedin.com/in/heyalinan

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this episode, we welcome Courtney Johannesen, a corporate wellness provider mindset coach, and yoga teacher, as she shares the great impact of wellness on employees.

KEY TAKEAWAYS FROM THIS EPISODE:

• The major return of investment of implementing wellness into the company
• Recommended exercises an employee can do in dealing with physical pains
• Quick breathing exercises

THIS WEEK'S GUEST

Courtney Johannessen is a corporate wellness provider mindset coach and yoga teacher. She runs virtual customized multilevel, corporate wellness programs designed to support mental and physical wellness. She applies the principles and tools of yoga to support employees in cultivating wellbeing. She's also a mindset coach for women, employees who are ready to step into that power and feel confident.

For more information, or to get in touch with Courtney, check out:

Company website: https://courtneyjohannesen.com

LinkedIn: https://www.linkedin.com/in/courtney-johannesen

Facebook: https://www.facebook.com/courtneyjohannesenyogawellness

Instagram: https://www.instagram.com/courtneyjohannesen

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this episode, we welcome Jennifer Sargeant, a business digital marketing expert and the creator of Freelance & Financial Freedom Blueprint to discuss how businesses of all sizes can scale their marketing through low-cost and simple online marketing techniques.

KEY TAKEAWAYS FROM THIS EPISODE:

• The three-step process to get more clients
• Once you get into a routine and you get into the rhythm, and you're able to like outsource that opportunity for somebody else, then that's when you start to see things connecting and moving in the right direction for you.
• Appropriate engagement strategy for your business
• To work smarter, not harder, and identify what is working for your business and double down on that.

THIS WEEK'S GUEST

Jennifer Sargeant, the creator of Digital Sargeant, is a local business digital marketing expert and the creator of Freelance & Financial Freedom Blueprint. She started her digital marketing freelance business in the beginning of the pandemic with the sole mission to replace missing income, which she did and then a little bit more. Aside from spearheading campaigns for music festivals, managing $1 million in ad spend on FB / IG and launching a website in a totally different language, she starting her digital marketing business in the middle of a pandemic when people said it was impossible, and grew it to six figures within two months. Now, she manages her digital marketing agency and guides other freelancers through the trenches of freelancing sharing her strategies and systems that created her 6-figure business in such a short amount of time.

For more information, or to get in touch with Pamela, check out:

TikTok: https://www.tiktok.com/@digitalsargeant

Instagram: https://www.instagram.com/digitalsargeant/

Youtube: https://www.youtube.com/channel/UCpd9LxVBx7R-M70izbb7LPA/

LinkedIn: https://www.linkedin.com/in/digitalsargeant/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this episode, we welcome Pamela Maass, an Estate Planning attorney and host of the Working Mom's Podcast, as she shares how estate planning will protect your family should the worst happen.

KEY TAKEAWAYS FROM THIS EPISODE:

• Estate planning is something you do in life. It's a plan for life.
• The most common misconception is that your spouse would automatically be in control of everything. The biggest example of that is a Terri Schiavo case when it comes to healthcare decisions.
• If there's nobody contesting, then they're going to be able to get the decisions and be able to make those decisions for you.
• If you have children, the biggest thing you want to be thinking about at first is guardianship.

THIS WEEK'S GUEST

Pamela Maass, Attorney & Owner of Law Mother LLC. Pamela Maass is an Estate Planning and Asset Protection Attorney helping Colorado clients statewide. Pamela focuses her practice on helping families and business owners protect their future and loved ones. She focuses on estate planning, wills, trusts, and asset protection. Pamela started her career as a Deputy District Attorney in Boulder, she has over 40 jury trials under her belt and she uses her litigation experience to help her clients plan in a way to keep their loved ones out of court and conflict. Prior to law school, Pamela earned her B.S. in Industrial Engineering, M.S. in Civil Engineering and enjoys using innovative technology to improve her clients’ experiences with legal planning.

For more information, or to get in touch with Pamela, check out:

Website:https://lawmother.com

Working Mom's Podcast:https://lawmother.com/workingmom/

Instagram: https://www.instagram.com/lawmotherco/

Facebook: https://www.facebook.com/LawMother

Youtube: https://www.youtube.com/c/LawMother

LinkedIn: https://www.linkedin.com/in/pamela-maass/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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THIS WEEK'S GUEST Heather Cox is the co-founder and President of Certify My Company, a leading certification consultancy that assists diverse businesses with all aspects of certification, and connects certified businesses with the corporations eager to do business with them. Heather educates corporations about diversity practices and collaborates with managers of supplier diversity programs to help them reach their diversity goals.  She currently serves on the national and regional forums for Women’s Business Enterprise Council – West (WBEC-W), and has held past posts with the Women Presidents’ Educational Organization (WPEO-NY), WBE-National Council, the National Association of Women Business Owners (NAWBO) and the Advisory Board for Super Bowl 58 She is a former acro-gymnast, tightrope walker and juggler, so knows just how to balance her hectic life with yoga, DIY projects and baking. For more information, or to get in touch with Heather, check out: LinkedIn: https://www.linkedin.com/in/certifymycompany/ Certify My Company Instagram: https://www.instagram.com/certifymyco/ Diversity Masterminds Instagram: https://www.instagram.com/divmasterminds/ Personal Emails: heather@certifymycompany.com & heather@diversitymasterminds.com Certify My Company: https://www.certifymycompany.org/ Diversity Masterminds: https://www.diversitymasterminds.com/ Certify My Co. Facebook: https://www.facebook.com/Certifymyco Diversity Masterminds Facebook: https://www.facebook.com/DiversityMasterminds

YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this episode, we welcome back Lynn Power, an advertising agency CEO turned startup entrepreneur, as she shares how she went from the corporate world to starting her own brand from the ground up!

KEY TAKEAWAYS FROM THIS EPISODE:

• The jump from the corporate world to your own business starts with a business you know all about.
• Starting a business means coming up with a product that can be a better solution to any existing problems.
• Before working on anything else, you have to decide on the brand first.
• Advertising is a pretty good background that prepares you for the nitty gritty details and layers of starting your own business.
• A critical part of launching a business is identifying what you can do well, and finding help for things you can't.
• Find people who are willing to take on specific roles and not just those who say they can.

THIS WEEK'S GUEST

Lynn Power is a 30-year veteran of the advertising industry. She is the former CEO of J Walter Thompson NY turned entrepreneur. Her advertising career saw her oversee L'Oreal hair care including the launch of Natural Match and work for Preference, Feria, Couleur Experte, Excellence and Vive, featuring celebrities such as Eva Longoria, Heather Locklear, Andie MacDowell and Beyonce. She oversaw the launch of Gillette Venus, Gillette Skincare for Men, and Duracell Ultra and led the brand campaign for AOL. Lynn left the corporate world in 2018 and launched MASAMI, a clean premium haircare in February 2020, which she’s grown through her knowledge of what it takes to launch a business and brand positioning.

For more information, or to get in touch with Lynn, check out:

LinkedIn: https://www.linkedin.com/in/lynn-power-02b8904/

Masami Hair Care: www.lovemasami.com

Facebook: https://www.facebook.com/lovemasamihair

Instagram: https://www.instagram.com/lovemasamihair/

Twitter: https://twitter.com/lovemasamihair

Pinterest: https://www.pinterest.ph/lovemasamihair/_shop/

TikTok: https://www.tiktok.com/@lovemasamihair?lang=en

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this episode, commercial photographer turned motivational speaker and author J Haleem Washington shares his story and of building a business from the ground up to being an entrepreneur with 20 years of experience. He shares some strategies in creating partnerships and alliances to scale your business.

KEY TAKEAWAYS FROM THIS EPISODE:

• Learn as much from your current job and nurture the relationship
• Don’t put yourself in a box and explore opportunities
• Invest in yourself
• Partnerships is about what somebody can give to them, vice versa

THIS WEEK'S GUEST

J Haleem is the author of I Won’t Starve and #U Won’t Starve - key principles for entrepreneur developments. He's an experienced entrepreneur, nationally published, and award-winning corporate and commercial photographer.

He is also a small business consultant, motivational speaker, and corporate trainer. J Haleem was born and raised in Newark, New Jersey, where his interest in being an entrepreneur was birthed with more than 20 years of experience as an entrepreneur. His company, I wont starve provides education and training focused on entrepreneurship and career developments.

For more information, or to get in touch with J Haleem, check out:

His Website: https://jhaleem.com/

LinkedIn: https://www.linkedin.com/in/iamjhaleem/

I Won't Starve: https://www.iwontstarveacademy.org/

Facebook: https://www.facebook.com/iamjhaleem

Instagram: https://www.instagram.com/iamjhaleem/

Malaysia’s Big Move: https://www.amazon.com/Anti-Bullying-Club-Vol-Malaysias/dp/0578759985

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this episode, advertising agency CEO turned startup entrepreneur Lynn Power shares her story and experiences of building global brands including Gillette, AOL and L'Oreal, and how she has applied that knowledge to bootstrapping her own business, Masami. She shares some key strategies that anyone can apply when scaling their business with a zero marketing budget!

KEY TAKEAWAYS FROM THIS EPISODE:

• The same techniques that multi-billion-dollar businesses use are available to cash-strapped startups
• Take advantage of free and very low cost apps to engage with your customer base
• Knowing who your customer is and what impulses them to buy is half the battle - and costs nothing to learn
• Lynn shares her favorite apps and low cost tech, and a great reading recommendation

THIS WEEK'S GUEST

Lynn Power is a 30-year veteran of the advertising industry. She is the former CEO of J Walter Thompson NY turned entrepreneur. Her advertising career saw her oversee L'Oreal hair care including the launch of Natural Match and work for Preference, Feria, Couleur Experte, Excellence and Vive, featuring celebrities such as Eva Longoria, Heather Locklear, Andie MacDowell and Beyonce. She oversaw the launch of Gillette Venus, Gillette Skincare for Men, and Duracell Ultra and led the brand campaign for AOL. Lynn left the corporate world in 2018 and launched MASAMI, a clean premium haircare in February 2020, which she’s grown through her knowledge of what it takes to launch a business, brand positioning, and marketing with zero budget.

For more information, or to get in touch with Lynn, check out:

LinkedIn: https://www.linkedin.com/in/lynn-power-02b8904/

Masami Hair Care: www.lovemasami.com

Facebook: https://www.facebook.com/lovemasamihair

Instagram: https://www.instagram.com/lovemasamihair/

Twitter: https://twitter.com/lovemasamihair

Pinterest: https://www.pinterest.ph/lovemasamihair/_shop/

TikTok: https://www.tiktok.com/@lovemasamihair?lang=en

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this episode, marketing and brand building expert Julie Seal-Gaustad shares her story and experiences from transitioning from her earlier teaching career to building her own marketing agency, and building brands for both startups and established companies. She shares some of the most important success-building techniques that businesses should follow as we emerge from the COVID-19 pandemic.

KEY TAKEAWAYS FROM THIS EPISODE:

• Your business is built on your brand, so protect and invest in it
• Omnichannel marketing is important,
• One method doesn't fit all - different people want to be marketed to in different ways
• Make sure your branding is authentic - authenticity is the foundation of the like-know-trust customer journey

THIS WEEK'S GUEST

Julie Seal Gaustad is the founder and CEO of Mirus Agency and award-winning marketing and brand building agency based in San Diego. She has a BA in education and an MBA in communication studies, both from San Diego state and spent the last 15 years helping companies articulate the message to their customers.

Today, Mirus works with over 200 brands, executing over 700,000 events globally through memorable, personalized, and meaningful experiences for stronger engagements. Julie was recently named CEO of the year by business. Excellent form and awards, and received a women in leadership award from San Diego, East County chamber of commerce.

LinkedIn: https://www.linkedin.com/in/juliesealgaustad

Her Website: https://mirus.agency/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this episode, broadcaster and real estate investor Jeffrey Holst discusses overcoming adversity with a simple philosophy - never have a bad day! He explains how he developed this life-path, and how it helped him through a cancer diagnosis and near-bankruptcy, and how a positive mindset can help navigate the most difficult of life's challenges.

KEY TAKEAWAYS FROM THIS EPISODE:

• Positivity is a skill, and it needs to be developed and practiced like any other
• Celebrate the good when you've had a good day, and remind yourself of any good moments when the day wasn't so good.
• Life is a journey, so regardless of the destination, you may as well enjoy the ride
• Perspective is invaluable. Take a moment to step back and consider things from a distance

Jeffrey Holst is a recovering attorney, a full-time real estate investor with more than 300 residential units and several commercial properties. He is co-host of The Old Fashioned Real Estate Show where they mix bourbon, old fashions, and real estate investing. In February, he climbed Mount Kilimanjaro and stood the highest point in Africa. He's also the co-host and founder of The Last Life Ever Podcast and is passionate about helping people live the best possible versions of their last life ever.

For more information, or to get in touch with Jeffrey, check out:

LinkedIn: https://www.linkedin.com/in/jeffreyholst/

His Website: https://www.jeffreyholst.com/

Old Fashioned Real Estate Show: https://oldfashionedrealestate.com/

Last Life Ever: http://www.lastlifeever.com/

Last Life Ever Facebook Group: https://www.facebook.com/lastlifeever/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this episode, personal brand expert and recruiter Marina Byezhanova discusses growing up in Soviet-era Ukraine and how a move to Canada changed her life. She explains how to build a personal brand and the benefits that this will bring to your business, and as a special bonus, she and Simon discuss the good, the bad and the ugly of the recruitment industry!

KEY TAKEAWAYS FROM THIS EPISODE:

• Building a brand is about finding your voice
• Focus on building your own thought leadership - organic growth will accelerate your SEO
• Candidate experience is the key differentiator for hiring companies and recruitment firms
• Companies need to conduct the same due diligence when selecting a recruiting firm as they would any other professional partner

TODAY'S GUEST

Marina Byezhanova is a Soviet-born, Ukraine-raised, Canada-based entrepreneur whose mission is to scale the reach of people's voices. Co-Founder of Pronexia, an HR and headhunting firm, as well as Founder of InfluenceHR and co-Founder of a personal branding agency Brand of a Leader, Marina has been quoted and referenced in such publications as Inc, Forbes.com, Fast Company, Success Magazine, Yahoo News and the Financial Post, and has spoken to audiences of entrepreneurs and business executives in North America, Asia, Europe, and the Middle East. Marina is a proud member of Entrepreneurs' Organization and is presently the Canadian host of its global podcast Forum Confidential.

For more information, or to get in touch with Marina, check out:

LinkedIn: https://www.linkedin.com/in/bmarina/

Pronexia: https://pronexia.com/

Brand Of A Leader: https://www.brandofaleader.com/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this episode, exhibition expert and CEO of Exhibition Mastery, Steve Lloyd, gives a masterclass on how companies can use exhibitions to build their brands and scale their lead generation, and some key mistakes to avoid.  KEY TAKEAWAYS FROM THIS EPISODE: Exhibitions need planning unless your intention is to waste money. Where else can you surround yourself with partners, customers and competitor intelligence?  If you can't engage with foot traffic, you can't influence them Success at exhibitions is as much about the enthusiasm of the people manning your stand as it is about what you are there to promote Only with a well-defined plan can your exhibition stand be successful 

TODAY’S GUEST Steve Lloyd is the founder and CEO of Exhibition Mastery, a UK based business incubation advisory company, which provides coaching training and consultancy to startups and small businesses in areas, including exhibition management, customer service, sales, through service, implementing and executing sales strategy, and project and change management. Steve's passion is providing training and support to businesses of all sizes to successfully exhibit themselves at events, virtually and in-person to achieve their business objectives. For more information, or to get in touch with Steve, check out: Exhibition Mastery: https://exhibitionmastery.com LinkedIn: https://www.linkedin.com/in/stevelloydexhibitionmastery/ Email: steve@exhibitionmastery.com

YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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Storytelling and the Oscars with Minna Taylor

In this episode, the founder and Lead Facilitator of Energize Your Voice, Minna Taylor, talks about her journey from being an actress to helping companies define their brands, and how story-telling can play a vital part in a business's development.

KEY TAKEAWAYS FROM THIS EPISODE:

Embrace the unexpectedness of life.

Storytelling is selling, and selling is storytelling

If you can't engage your audience, you can't influence them

Loving stories is an undeniable part of the human experience, and we can all use this to our advantage

It’s important to define the voice of your business before you build your brand

Only with a well-defined voice, can your business be authentic

TODAY’S GUEST

Minna Taylor is the founder and lead facilitator of Energize Your Voice, a training and development company that offers experiential training for professional development, playful exploring public speaking, presentation skills, team building, and brand storytelling.

For more information, or to get in touch with Minna, check out:

Energize Your Voice: https://www.energizeyourvoice.net/

Energize Your Voice Instagram: https://www.instagram.com/energizeyourvoice/

Instagram: https://www.instagram.com/minnataylor_eyv/

LinkedIn: https://www.linkedin.com/in/minnafoundereyv/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy.

Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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TODAY’S GUEST Ray Blakney is an award-winning Filipino-American entrepreneur who has over a decade of experience building (bootstrapping) and operating 6 and 7-figure location independent businesses. He and his businesses have been featured in magazines such as Entrepreneur, Forbes, The Boston Globe & other top publications. For more information, or to get in touch with Blake, check out:  LinkedIn: https://www.linkedin.com/in/raymondblakney/ Facebook: https://www.facebook.com/raymond.blakney Email: ray@livelingua.com Websites: LiveLingua: http://www.livelingua.com/ Teach Me Mexico: http://www.teachmemexico.com/ Twiducate: http://www.twiducate.com/ Podcast Hawk: https://podcasthawk.com/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this episode, twenty year Work from Home veteran and author of 'Out of the Office' Maya Middlemiss reveals the strategies to successful home-working, and provides provides actionable advice and new perspectives on moving from office-based to home-based working, and how this benefits individuals, communities, and wider society. Whether you are home-working yourself or employ homeworkers, Maya's advice is invaluable! For more information on Maya's community 'Happy Healthy Homeworking' or to find out more about her book 'Out of the Office', visit http://healthyhappyhomeworking.com/ LinkedIn: linkedin.com/in/mmiddlemiss Twitter: https://twitter.com/mayamiddlemiss Facebook Community: https://www.facebook.com/groups/healthyhappyhomeworking Amazon Links: https://www.amazon.com/dp/B08N1HGWX1 https://amzn.to/2Isl3eI YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this episode, world-renowned business coach Tiffany Taylor talks about how she went from sleeping on a friend's yoga mat to coaching some of the world's most successful leaders. Her goal by 2025 is to empower 10 million people to reclaim their personal power, reach their goals and build their dream life through her coaching programs and services. KEY TAKEAWAYS FROM THIS EPISODE: Don’t just look at life at what's in front of you, but to kind of zoom out, take a bird's eye view and look at a true balance of what are the different areas of life and ask how you are performing in each of those. Have a personal strategy at setting goals in life. Confidence is a fake it until you make it kind of thing. TODAY’S GUEST Coach Tiffany Taylor is a Productivity + Mindset Coach who empowers working professionals to crush each goal they set for themselves with her proven time management, mindset, + productivity techniques. By age 24, she traveled through 32 countries across 6 continents, managed a staff of 60, retired from her 9-5 lifestyle as Operations Manager of a multinational company, and launched her online coaching practice which she runs from her home in Thailand today. Tiffany is unique in the way she used her struggle with anxiety, ADHD, and complete mismanagement of both time and energy to fuel her obsession with becoming more productive. As a coach, Tiffany draws on her many personal and professional management experiences as well as formal and self-education around her success tools. If you’re not where you thought you’d be in life or feel like you could be doing more, set up a call with her. She offers free strategy calls for those looking to be the most productive version of themselves. For more information, or to get in touch with Tiffany, check out: Website: https://www.coachtiffanytaylor.com/ Instagram: https://www.instagram.com/coachtiffanytaylor/ Email: tiffany@coachtiffanytaylor.com Facebook: https://www.facebook.com/tifftaylor.official Linkedin: https://www.linkedin.com/in/coachtiffanytaylor/ YouTube: https://www.youtube.com/c/coachtiffanytaylor YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0xiuF0

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The Conference Room

Smashing the Glass Ceiling in a Male-Dominated World with Veena Jetti

In this episode, the founder and CEO of Vive Funds, Veena Jetti talks about how from being a woman with immigrant parents who left their home country to live the American dream to smashing the glass ceiling in the real estate business.

KEY TAKEAWAYS FROM THIS EPISODE:

Always be grateful to your parents

Being a woman, from an ethnic minority, or a child of immigrants should not hinder you in making a name for yourself.

Change your mindset. Just because you don’t have the connections or resources in building a business, doesn't mean you won’t be able to achieve your dreams. Take each journey one step at a time.

If you approach things from an abundance mindset, you will have better results.

Push yourself beyond your boundaries.

You’re only as strong as your team. Build a team that you can benefit from and vice versa.

It’s important to hear the voice of each person on your team.

TODAY’S GUEST

Veena Jetti is the founder and CEO of Vive Funds, a real estate investment firm based in Dallas. Veena has over ten years of real estate experience including overseeing the management of $1B+ in real estate assets. Her expertise includes driving corporate growth strategy, asset management, and business development derived from working for multiple Fortune 500 companies and recently led the purchase of an $80M multifamily development.

Her background includes acquisition, syndication, and growth strategy for multifamily assets, and 2017, she spent a lot of her time and focus on aiding the victims of Hurricane Harvey through coordinating emergency dispatch and rescue calls. She is often a panelist and speaker at various global conferences and radio shows.

For more information, or to get in touch with Veena, check out:

https://vivefunds.com/

https://www.linkedin.com/in/veena-jetti-5a87565/

https://twitter.com/veenajetti

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy.

Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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In this episode, Chief Revenue Officer of Cymulate, Brian Stone discusses his 20+ years of senior sales and sales leadership, building and scaling mid-stage growth SaaS companies, and the steps managers need to take to build and develop great sales teams. KEY TAKEAWAYS FROM THIS EPISODE: Not having the right experience doesn’t necessarily mean you won’t be able to make it. In sales, it’s important to get yourself out there. If you want to earn more money, you have to be willing to work hard for it. If you don’t try something new, you won’t know what skills or achievements are waiting for you on the other side. It’s important to have a real human connection with your clients, so that - if the worst happens - you will have their back. Perseverance and passion are the most important things you need to find in a potential hire. As a manager, you are part psychiatrist, part counselor, part friend, and part co-worker. You have to be able to switch between being a disciplinarian and an accountability partner. Be authentic. TODAY’S GUEST Brian Stone is a world-leading global head of sales. He has a track record of scaling Cybersecurity companies from $10 million to over $150 million, having led sales for companies including PhishMe (Cofense), Risklens and is the current Chief Revenue Officer of Cymulate, a leading Breach and Attack Simulation vendor. Brian learned the value of hard work back when he worked on a lobster boat in Maine, waking up at 4:30 am to pull lobsters out of the ocean then selling them in the local market. His work ethic continued to serve him well as he transitioned into sales, where he built a successful career in senior sales and leadership positions with global software vendors such as PhishMe and Oracle, and several early-stage tech ventures, resulting in two acquisitions and an IPO. For more information, or to get in touch with Brian, check out: https://twitter.com/bstone215 https://twitter.com/Cymulateltd https://www.linkedin.com/in/bstone215/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon here: Podcast Website: https://theconferenceroompodcast.com Website: https://simonlader.com/ Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Facebook: https://www.facebook.com/simonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0xiuF0

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In this episode, entrepreneur and author Jan Cavelle talks about how she started running a small business from her kitchen table and went on to build a multi-million turnover company. She has experienced the spectrum of success and failure, from winning regional and national awards to totally burning out. This is her story.

KEY TAKEAWAYS FROM THIS EPISODE:

• The moment you lose your passion, get out. If you don’t truly care about what you’re doing, everything will slowly fall apart.
• Find people who are equally as passionate as you with whom to work.
• Sales is the backbone of every business but it’s not the only thing to focus on.
• Leads are very important in every business. Go out of your comfort zone and make connections.
• Don’t be afraid to ask for help especially from people who you know can help you.
• When you are growing a business, you need to accept that you need to work on yourself as well. Make sure that you are in a good place mentally and physically.
• Never put yourself last.
• Being a woman in a male-dominated business is hard but not impossible.

TODAY’S GUEST

Jan Cavelle is one of the first 50 Female Entrepreneurial Ambassadors to represent the UK in Europe. Her early career included recruitment, catering, and setting up a sandwich delivery service. After her marriage ended, she decided to start a furniture business from her kitchen table which grew to become one of the UK's most successful boutique furniture manufacturers, before things turned sour.

Jan is passionate about helping others learn from her successes (and mistakes) and has authored a book Scale For Success which helps entrepreneurs to grow their businesses from startup to $10M+ in revenue. The book is published by Bloomsbury and is available on pre-order now and will be released on February 4th, 2021.

For more information, or to get in touch with Jan, check out:

https://twitter.com/jancavelle

https://www.linkedin.com/in/jancavelle/

www.facebook.com/JanCavelleWriter

https://www.instagram.com/jan.cavelle.scaleforsuccess/

https://jancavelle.co.uk/

Check out Jan's book Scale For Success on Amazon

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy.

Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

theconferenceroompodcast.com

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader?lang=en

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

Facebook: https://www.facebook.com/simonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0xiuF0

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In this episode, presentation coach, trainer, and speaker Suzy Dickstein talks about the importance of giving a riveting presentation and how to do it. She shares her journey of finding her inspiration and passion in doing presentations and teaching others how to do it.

KEY TAKEAWAYS FROM THIS EPISODE

• A common mistake people make when delivering presentations is that usually, the presenter aims to share information, but presentations should be more persuasive than just informative
• Data in itself is boring. Nobody remembers facts. They remember stories.
• Taking the audience on an emotional journey makes the most impact.
• When you share stories, they should be something that your audience can imagine.
• For a persuasive presentation, consider where your audience is now, what they believe, feel, or do incorrectly and how to take them from here to where they want to be, and what it takes to convince them to be there.
• A presentation is just selling on a larger scale.
• Practice as if you are speaking in a ballroom full of people. Focus on delivery more than the information. To prevent running over your allotted time, time yourself when you practice.
• The audience should be engaged, not just you talking to them. Let them react and interact.
• Have an anchor that can solidify your every point so that they can remember. It could be a story, a metaphor, or exercise.
• The impact of a great presentation is exponential. When you inspire your audience, you can inspire someone in the audience to also present and, in turn, inspire other people.

TODAY’S GUEST

Suzy Dickstein graduated from McGill University in Finance, Marketing and entrepreneurship. and graduated with an MBA from York University in entrepreneurial studies in marketing. Since then, she developed a career in business administration both in the public and private sector, coaching companies, and senior executives in their presentation skills.

She believes that sales and presentation go hand in hand. She is inspired by those who are passionate about what they do and believe that the impact of presenting well is exponential.

For more information, or to get in touch with Suzy, check out:

Website: https://suzydickstein.com

LinkedIn: https://www.linkedin.com/in/suzydickstein

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy.

Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and has consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

theconferenceroompodcast.com

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader?lang=en

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

Facebook: https://www.facebook.com/simonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0xiuF0

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In this episode, former CRO of Bromium and current Vice President of Strategic Alliances of HYPR, George Muldoon, talks about his journey from being a recently graduated salesperson to leading a global sales team. He also generously shares his effective strategies in hiring people and helping them be at their best from the moment you onboard them.

KEY TAKEAWAYS FROM THIS EPISODE

Having mentors is critical for growth and success.

You need to have a methodology when it comes to hiring people.

You need to have a systematic onboarding method.

Core things to look for in a good hire are problem-solving skills and intelligence.

Integrity and honesty are crucial indicators of the character of the person you are hiring.

People will make mistakes. Accept it, learn from it and move on.

The success of any hire is down to both parties, the hiring manager and the person being hired.

TODAY’S GUEST George Muldoon is the Vice President of Strategic Alliances @ HYPR and has had leadership positions in various Cyber Security and enterprise software vendors, including Bromium, Oracle etc. He grew up in Boston Area and graduated from Bentley University. After graduating with a marketing major he found his true calling in sales. Soon George was given an opportunity to be a sales leader, where he first experienced the challenges of hiring, managing and motivating a sales team. The lessons he learned in those early years of management continue to serve him well. He is a strong believer in metrics and has developed indicators on what makes a good hire, what are red flags and the value of developing a systematic onboarding system. For more information, or to get in touch with George, check out: HYPR’s Website: https://www.hypr.com George’s LinkedIn Profile: https://www.linkedin.com/in/georgemuldoon/

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In this episode, serial entrepreneur and CEO of E7 Health and US Drug Test Centers, Jonathan Baktari, MD, shares his disruptive methodology in hiring, onboarding and motivating the people in his company. His experience and insights are excitingly out of the box. This episode is like getting the Cliff-notes to a masters degree in people management!

KEY TAKEAWAYS FROM THIS EPISODE

• Be emotionally prepared to do many roles in your business at the beginning. That way you can have a mutually respectful relationship with your employees as you start to grow.
• When you are in start-up mode, you need every person in your organization to feel they are an ‘owner’. The key to achieving this is effective communication.
• Be honest in your expectations, but be prepared to part ways with people who may be doing an OK job, but do not have the right mindset.
• Startups need everyone to be a rockstar. Its the only way your business will grow.
• Interview only people that are qualified for what you need.
• To avoid getting a pre-scripted interview, talk about something that is not in their resume.
• Show vulnerability. It will put your employees on your side.
• We’re all humans, and we all grow, we all learn.

TODAY’S GUEST

Dr. Jonathan Baktari M.D. brings over 20 years of medical, administrative, and entrepreneurial experience to lead the current E7 Health and US drug test centers. He has been a triple board-certified physician with specialties in internal medicine, pulmonary and critical care medicine. His experience includes being Medical Director of The Valley Health Systems, Anthem Blue Cross Blue Shield, Culinary Health Fund, and currently, is the CEO of two healthcare companies as well as a serial investor and entrepreneur. He also has served as clinical faculty for several medical schools, including the University of Nevada and Touro University.

To find out more about Jonathan visit:

Website: https://www.e7health.com

Website: www.jonathanbaktarimd.com

LinkedIn: https://www.linkedin.com/in/jonathan-baktari/

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New episodes of The Conference Room coming your way every Monday starting December 21, 2020!

Listen up as Simon talks to Kristy Yoder of Delegate Your Way to Success podcast about what to watch out for in these new episodes.