Vancouver SEO Expert with ANTSAND: Recent Episodes
ANTSAND
How do I promote my business online? How do I get more leads, rank high on search, Sell more and grow faster? These are just some of the big questions leading online marketing strategist at ANTSAND, digs into on the top-ranked Vancouver SEO expert Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your business through online marketing. Discover why business owners in Vancouver turn to ANTSAND to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and how to make online marketing an asset in your company.
In this episode, we talk about why the podcast is one of the easiest ways in which you can start generating content. We talk about the pros of doing a podcast, the process of getting one done, and why it is critical to your online business success. Back in the day creating a podcast used to be a daunting task.
Unfortunately, even today it is still daunting for most business owners. They don't even see the need for it. I want to tell you that is wrong. More and more users are starting to use voice search, Google is showing podcast results on the search and if you think it is not important you are falling behind quickly. Listen to this episode and see how easy it is to start doing podcasts.
In this episode we discuss what is more important. Using data to make decisions or using your intuition? When is data important to make judgements and when is your intuition useful to make a decision. Is data always a go to method for proceeding to the next level or is there another approach to help you move to your end goal.
In this episode we discuss if long blogs are good or are short writeups better. Is long vs short blogs even a debate or is there another perspective to look at the problem? Do readers even read long content in this day and age of short attention span or is it just a myth. All of theses questions will be uncovered in this episode.
Mental models are a ways of thinking about a problem. They help you increase your accuracy of predicting future events in reality. Having a set of mental models by which you make decisions is a great way to become a great blogger. You are essentially creating a formula that will increase your probability for readers to engage with your blog and share your post to the broader audience. To earn that result, you need to start thinking straight and apply these principles to your blog.
The footer of your website is the section where you can fill it with relevant keywords that can help you rnak for a broader set of searh phrases. But how do you display it, how should you structure your footer, and what should the footer really entail. All of this and much more is discussed in this episode.
How to become an effective networker? In this episode we talk about questions you can ask when you go for a networking event. You want to become a great listener and help others. So aske effective questions that keeps the conversation fun, healthy and engaging. Make the other person feel comfortable talking and networking with you. Soon, you will be able to build their trust and perhaps have an oppertuinity to do business with them in the future. Before that happens, you should be able to probe their mind effectively.
In this episode we debunk myths you might have about SEO. You may think SEO is not for you, or online marketing is too difficult this podcast will help clear some doubts. Online marketing is effective for most business. But not everyone is ready to jump into online marketing.
In this episode we talk about the importance of having the right discipline to be an effective blogger. Which is, we discuss how to stay motivated for long periods of time, how to allocate time for blogging, when you do not feel like writing how to get over the hurdle, if you come across a writers block how should you tame that beast. All of this is discussed in this episode. Sit back and listen. It is filled with great practical ideas for you to become a disciplined blogger.
Bridging the gap is the process of understanding and knowing where your current readers are at, and slowly allowing them to find newer connections in their mind, to bring them to the level you want them to be at.
If you start to talk to your audience with jargon and ideas they don't have a background on, they will soon start to lose you. It is your obligation to dumb it down and get to their level 1st. Be clear and simple in your approach. You need to explain concepts as if you are talking to a 5 year old child. Richard Feynman used to call this the Feynman technique. If you cannot explain your knowledge to a 5 year old child, you probably are not very clear with your own concepts. It is a stress test to see if you really have the depth or you just have superficial knowledge.
In this episode Anthony talks about 15 mindsets of a great blogger. This podcast is based on a recent blog written by ANTSAND - Blogging Made Easy - Ultimate guide to writing blogs people want to read and search engines want to rank What are mindsets? Mindsets are rules and frames that guide you in thinking in the right direction. Without a mental framework, the content you publish will not be very effective. Think of mindsets similar to having rules in a sports game. Without rules, every player will be doing their own thing. You won't know how to measure what is going on. Rules is what gives meaning to a sport. Similarly, think of mindsets as your rules for publishing content.
In this episode Anthony talks about the psychology of online marketing. Which is to say, what makes people buy online, what are they really buying and how you can tap into the minds of your prospects and give them what they exactly want.Marketing Psychology is nothing but getting into the minds of your customers and understanding what conversations they are having inside their mind. The more you can market to the part of your prospects emotional mind that the better a marketer you become. This episode will help you understand the psychology of your prospects and customers.
In this episode Anthony talks about the 9 elements you need to add to your online presence that can drastically help improve the trustworthiness of your business. These simple strategies are so simple any one can implement yet most website fail to do so. By incorporating some or all of these elements discussed in this podcast you will be able to drastically position your brand and company as a reputed source to do business with.
In this episode we go through the critical questions to answer especially when you are starting a long form blog. Your blog is not designed for everyone to read. It is polarizing in nature. There are some people who will not get any value from your blog no matter what, and some who will benefit a lot. You goal is to set the objective straight, so your readers know what they are getting into. This podcast explains how to attract the right kind of readers and chase away the wrong reader in an elegant and friendly manner.
In this episode Anthony talks about the importance of quantity vs quality and which one is more important. If you are getting started and need to get into the rhythm of creating content, quantity is important. This won’t have much of an impact in terms of your business, but it helps you build momentum. Once you can create content at will, then creating quality content might be worth investing. Listen to this episode to find out what you should focus on.
The 11 types of blog are part of the ultimate guide series blog we wrote on blogging. If you want to read the full version of the blog you can read it here at Blogging made easy – Ultimate guide to writing blogs people want to read and search engines want to rank . This episode is about the 11 different types of blog you can write that can help you get started in content marketing. You can use these blog ideas not just in writing written blogs, but even for podcast and video blogs
In this episode, Anthony talks about the bleed method he uses when trying to dominate a market. The bleed method is essentially the ability to focus on an objective for very long periods of time. The impact that can have on your business can be very profound.
In this episode Anthony goes through one of ANTSAND's SEO checklist which helps business owners audit their website on their own. There are 16 points that are critical to make your website high performing. By going through the checklist and fixing all the issues that your website might have, you will certainly start to see an increase in performance on your website. This episode discusses these 16 critical points.
The 12 mindsets of marketing. This is taken from a recent blog we wrote on Marketing made easy - Ultimate guide to making your business more marketable and profitable. The ultimate guide is a masterpiece by ANTSAND where we talk about the basics of marketing and what exactly entails marketing. Part of that blog touches on the 12 mindsets. We have extracted the mindset part of that blog and made a podcast. Without the proper mindset we know you cannot proceed effectively. At ANTSAND we emphasis a lot of our efforts on cultivating the right mindset. This podcast is for those who want to have new perspective, broaden their thinking and start making better business decisions.
This epsiode is all about creating and sharing content using different modalities. Depending on the type of your audience learning style, you should produce content accordingly. Some prefer to read, some prefer to listen some prefer to watch and some like to consume information through a combination of the above. Producing content in different styles also has another deeper reason. Depending on the expertise of your audeince, if they are just getting started, perhaps a vidoe or picture might attract them, but for more advanced audience perhaps text might be more suitable. This episode not only explain the different ways in which you can produce content, but for what type of audience, how to plan your content creation and which type should you start with.
In this episode Anthony talks about the 2 types of webpages your website must have. Is your website supposed to educate or sell? Teach or make money? What should it do more of, educating or selling? All these questions will be answered in this episode.
In this episode Alex and Anthony talk about the 6 weapons of influece described by Cialdine. The concept is taken for the book 'Influence: The Psychology of Persuasion'. These 6 weapons are so powerful that if understood and put into action you will have the ability to influecee a lot of people. This is very important in online marketing. As you need to influence your propsects and customers virtually through your website, knowing how to apply these weapons can give you an edge over your competitors.
In this episode Alex and Anthony talk about the difference between the Red Ocean and the Blue Ocean Strategy. If you want to position your brand as the leader in a market place, should you position your brand in the red ocean where there are a lot of competitiors or in the blue ocean where these is a hungry market but not a lot of competition. They give you strategies, tactices and examples that can help you position your brand accordingly.
In this episode Anthony and Alex talk about why most website do not perform and what you can do to make it high performing. They talk about the 2 key activities that if every business owner focused their efforts on, they would see a drastic increase in their website performance.
If you want to make your website high performing, make it rank high on search, attract more eyes to it and convert those prospects to customers, this podcast will help you take baby steps that will help you achieve this goal.
What is the diffference between SEO and CRO? Most companies focus too much on ranking high on search but neglect focusing on making their website convert. Which is to say, if you get prospects coming to your website but you cannot convert them to customers you are leaking aways tons of money. Both are important. But how do you plan your strategy, what should you focus on nd how to get the msot out of your marketing. This podcast talks about why CRO and SEO is important and what you need to do to optimze your website for search and conversion.
Finally launched our first event. Our goal has always been to position our brand as SEO experts by providing value and education first.We had a small group of people attend our event and it went amazingly well. We had folks from other marketing companies who wanted to learn more about SEO and online marketing too, and they were surprised the way we do things at ANTSAND.
The audience was amazing. They asked some really great questions and we definitely stood up to their expectation. At least, that is what we think :). They paid attention, took notes, engaged well when we asked them to participate and I believe we made them a little smarter about SEO and online marketing :).
The strategy we use to rank high is Education Marketing. I believe you will enjoy this podcast as much as we enjoyed delivering the workshop.
In this episode, Anthony talks about blogging. The power of blogging and why you need to get started with blogging. He also talks about the direct correlation between your blogging and ranking high on search. Why does it help you rank higher and what results you can start to get if you blog regularly?
In this episode, Anthony talks about the importance of having and using a content calendar. A content calendar is a small checklist that helps you plan your content for a few weeks in advance. It gives you a high-level overview of the goals you plan to achieve. It helps you be more accountable, diligent, consistent and helps you commit to your objective. This episode is all about how to create a content calendar and how to make the most out of it.
In this episode Anthony from ANTSAND talks about the 5 elements or sections every business web-page must have. He talk about each of these elements and sections in detail with examples and proof of concept. If you want to have a website that actually works, ranks high on search and has the potential to convert more prospects into customers, this is a podcast you do not want to miss.
In this episode Anthony from ANTSAND talks about the 4 main ways in which you can use SEO. Most businesses do not use SEO to its full potential. SEO is not only to get leads and get more customers. If that is all you are using it for, then you are doing it wrong. SEO is way beyond that. SEO can help your business thrive if you use maximize its power. This episode is all about maximizing the power of SEO.
In this episode, Anthony explains how search engines work. He breaks it down into 4 main components that is easy to comprehend. By understanding how search works at a deeper level, you now know what search engines are looking for when they start to rank a website. This episode is all about understanding the fundamentals of a search engine and their role on the internet.
In this episode, Anthony talks about the difference between local SEO and global SEO. He gives examples to prove the difference between the two. He then focuses more on Local SEO and how business owners in Vancouver can rank higher locally by focusing on this one keyword. He talks about how to organize this keyword on your webpage, how to promote this keyword on multiple pages, and how to position your brand for your website to show up high for particular keywords in your local community.
Why should you invest in SEO? What makes SEO a special marketing weapon? And what does SEO really mean? In this podcast, SEO expert and founder of ANTSAND Anthony Shivakumar explains why SEO is a great marketing strategy especially for local businesses in Vancouver