Authentic Influence: Recent Episodes
Adam Conner
Authentic Influence is a podcast about how the world's most interesting brands mobilize their masses to become more authentic. Tune in to hear Adam Conner interview the world's best CMOs, CEOs and founders.
On today's episode of Authentic Influence, Adam Conner is joined by Alan Philips, the Chief Creative Officer of REEF. REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in the United States, and is aiming to connect the world to your block.
Today, you'll learn:
- What is REEF? What does "connecting the world to your block" mean?
- How the pandemic took REEF's vision for what might happen to neighborhood evolution over the next 5-10 years, and "accelerated positive change" to create that evolution in 5-10 weeks. How has the brand adapted to that acceleration? (For example, how have they quickly built so many neighborhood kitchens?)
- Other ways in which REEF plans to be helpful to communities with its modular neighborhoods: healthcare and first responders among them
- How REEF plans to amplify neighborhood stories through a content platform dedicated directly to it. Quote: "I'm a strong believer in the telling the story through the eyes of the person who's being impacted." Plus, REEF as a media company first
- What will REEF do next to unlock neighborhood entrepreneurship?
- As always, advice to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Jordan Nathan, the Founder & CEO of Caraway. Caraway is on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with.
Today, you'll learn:
- How a brush with teflon poisoning led Jordan to found Caraway
- Despite the fact that ceramic cookware has been around for ~10 years, how Jordan made Caraway stand out
- As a digital-first business, how Caraway tells stories in a time when consumers simultaneously don't want to hear from brands, yet need to know there's a safer way to cook
- How the individual cook at home story is being told at scale today (and there's quite a few to choose from -- the brand has sold out of everything 10 times over this year)
- Caraway's newest product launch, and hopes surrounding it
- As always, advice to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Lorna Sommerville, the Chief Marketing & Customer Experience Officer at Function of Beauty. Function of Beauty is the world’s most customizable hair care and body care brand.
Today, you'll learn:
- Why Lorna chose Function of Beauty as her next play following years in CPG and, most recently, DTC leadership at Harry's
- Lorna's leadership values; what makes a truly good marketing team?
- How Function of Beauty builds truly 1:1 relationships beyond the initial data they receive (which leads to formulation of one of 54 trillion different hair care options. You read that right.)
- How consumers are encouraged to share (including shampoo selfies -- have you ever gotten a bottle at the store with your name on it?)
- As always, advice to build a more authentic brand. Notable quote: "Marketing is a tax for being unremarkable."
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Dana Marineau, the Chief Marketing Officer of Rakuten Rewards. Rakuten Rewards is a cash-back and shopping rewards company headquartered in San Mateo. Dana recently joined the org in June 2020.
Today, you'll learn:
- Why Dana came to Rakuten after years at Credit Karma and EA. (Did you know Dana originally wanted to be a news anchor?) Plus, the new challenges which await Dana
- Advice on becoming more authentic; specifically, how that translates to world-class leadership
- The differentiation between "Influencers" (upper-case I) and "influencers" (lower-case i)
- How 1:1 relationships have grown in importance over time; how it is truly beyond the traditional understanding of "personalization"
- How stories of "influencers" are leveraged to fuel growth
- What Dana is most excited about at Rakuten going forward
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Tracy Marek, the Chief Marketing Officer of the Cleveland Cavaliers. The Cleveland Cavaliers are an American professional basketball team competing in the NBA.
Today, you'll learn:
- Why Tracy joined the Cavs 17 years ago; the journey, including LeBron's impact
- How Tracy guides her team to a culture of connecting directly and individually with every ticket holder and fan
- Deep dive into how the Cavs stand tall on social issues; how they aim to be first in that respect
- How the Cavs encourage sharing of, and activate, authentic fan moments
- As always, advice to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Heidi Zak, the co-founder and CEO of ThirdLove. ThirdLove is an American company producing and selling bras, underwear, loungewear and nightwear. It has pioneered the sizing of bras in half cups.
Today, you'll learn:
- How a poor experience on a trip to Victoria's Secret led to Heidi founding the company
- The TL Effect: what is it? What was the inspiration for it? What does it benefit?
- How ThirdLove harnesses the lightning of its wearers, who can't find a better fit anywhere else; including a particularly notable story of a woman named Hope
- How Heidi defines "being purpose-driven"; how to properly invest in it
- As always, advice on how to build a more authentic brand
Check out more about The TL Effect: https://blog.thirdlove.com/the-tl-effect/.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Nancy Richardson, the Chief Marketing Officer of Good Man Brand. Good Man Brand provides game-changing comfort engineered to help you to achieve your personal best, and is on a mission to impact one billion lives.
Today, you'll learn:
- What brought Nancy to Good Man Brand, including a rich history with individual learnings along the way; namely, "paid media is not a winning strategy," "make every dollar feel like 20," and "give people what they need, not what they necessarily want"
- How the brand's founder, Russell Wilson, "quarterbacks" the brand and guides its journey alongside Nancy
- The ways Good Man Brand leans in to "good" in multiple definitions
- How the brand directly fosters community to build out strategy, and how they amplify it
- As always, advice on how build a better, more authentic brand
Check out Why Not You: https://whynotyoufdn.org/.
Check out Good Man Brand's Everyday Hero initiative: https://thegoodmanbrand.com/pages/everyday-hero. Be sure to use #myeverdayhero on social media to participate!
Check out "Work Freely: Love Your Job, Love Your Life" by Nancy Richardson & Rochelle Davidson: https://www.amazon.com/Work-Freely-Love-Your-Life/dp/1999187903.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Mike Raffensperger, the Chief Marketing Officer of FanDuel. FanDuel offers daily fantasy contests for cash prizes & legal wagering on sports betting markets for all major sports.
Today, you'll learn:
- Why Mike joined FanDuel after stints within media, TV, and Amazon
- As an "unabashed geek," what Mike is geeking out about right now in the marketing world
- How Mike foresees the world of sports franchises coming together for official partnerships with betting partners (something which FanDuel is pioneering); plus, his expectations for how it will positively impact relationships with fans and players alike
- As always, advice on how to build a more authentic brand; specifically, a focus on "consumer delight"
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Drew Green, the CEO of Indochino. Indochino is the largest privately held custom apparel brand globally, specializing in made-to-measure clothing.
Today, you'll learn:
- Why Drew came to Indochino; his thoughts on challenges and opportunities
- How Drew has adapted the brand given the pandemic; plus, how the model is actually suited well to it
- Given that personalization IS the brand, how that core value translates into the way consumers are encouraged to share about their experiences
- What's next for Indochino
- As always, advice to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Leslie Emmons Burthey, the VP of Marketing at FabFitFun. FabFitFun is a subscription box of beauty, fashion, wellness, and fitness products which aims to deliver happiness and well-being to everyone, everywhere.
Today, you'll learn:
- Why Leslie joined FabFitFun; what she loves about the brand
- How the leadership of a team to connect authentically with consumers has changed through the pandemic; what are some new learnings?
- The ways in which a community around FabFitFun has organically formed, even without the brand's active hand
- With influencers being a key piece of the marketing puzzle for the brand, how real consumers' voices are heard
- As always, advice on how build a better, more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Brad Charron, the CEO of ALOHA. ALOHA is a consumer goods brand offering lines of clean, plant-based protein products.
Today, you'll learn:
- Brad's journey to ALOHA; how he focused the brand from a general marketplace to its current selection
- How ALOHA's focusing flowed through to its culture (even before the pandemic); how that has benefited the brand
- How ALOHA has leaned into the renewed importance on health during COVID, and has sought to redefined what "diet" means
- The persona of a brand which will allow it to survive post-pandemic, including transparency and the cruciality of purpose-driven brands to "show the receipt"; the steps ALOHA has taken here
- How ALOHA consumers are encouraged to share their stories, diet or no diet; the efforts ALOHA is actively taking to build community
- As always, advice to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Daniella Yacobovsky, the co-founder of Baublebar. Baublebar is a jewelry and accessories company which designs products that help their community experiment with fashion and personal style.
Today, you'll learn:
- The founding story of Baublebar; what it is, and why Daniella founded it after years in finance
- How Baublebar has navigated the ebbs and flows of social commerce and influencers through the ten years of its existence. How has it ridden the trends? What elements of the customer experience have changed the most?
- How personalization has come to the forefront for the brand
- Baublebar's Instagram reads: "The best accessory is a smile." How does Baublebar capture these "smiles": specifically, the authentic moments their customers have with their brand across commerce mediums and banners?
- As always, advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Scott Hudler, the Chief Marketing Officer of Torchy's Tacos. Torchy's is a "craft casual" concept focused on one thing and one thing only: damn good food.
Today, you'll learn:
- Why Scott ventured to Torchy's following years in CPG and large restaurant chain
- What is "craft casual"? How is Torchy's hoping to build that model out?
- The "Damn Good" mantra; how it overlaps with the way Scott thinks about building brands; how "damn good" extends to the customer experience and innovation therein
- How Torchy's has been contributing to the community amid the pandemic
- How Torchy's harnesses the stories of its passionate eaters to create a growth channel
- As always, advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Burke Morley, the VP of Brand and Executive Creative Director at Purple. Purple is an American comfort technology company based in specializing in the direct-to-consumer sale of mattresses, seat cushions, back cushions, pillows and platform bases.
Today, you'll learn:
- Burke's journey to Purple; with a number of industries' worth of experience, is there a common link between the jobs on Burke's resume?
- Burke's many hats at Purple; how he leans in to "getting as interesting as possible"
- As Purple grows up from its early viral-ad days, what is the brand's central "nugget of truth"?
- Burke's philosophy on how to make good ideas happen
- How Purple harnesses the stories of its sleepers; what's next
- As always, advice on how to build a better brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by TULA Skincare's founder, Dr. Roshini Raj, as well as its CEO Savannah Sachs. TULA Skincare is a personal wellness brand offering clean + effective probiotic skincare made with superfoods.
Today, you'll learn:
- Why Dr. Raj founded TULA; the discoveries about probiotics' effects on skincare and the opportunity therein; Savannah's journey to join the brand
- How the brand leans in to the current trend of self-care during the pandemic
- How TULA works with influencers as a means of advancing the brand, given that personal care is huge for the influencer economy. How do real consumers fit in?
- Purpose at TULA: how important is it? Also coverage of TULA's "Masks for Masks" initiative
- As always, advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Amina Pasha, the Chief Marketing Officer of Thrive Market. Thrive Market is an American e-commerce membership-based retailer offering natural and organic food products.
Today, you'll learn:
- Amina's journey to Thrive Market; a description of the business
- Thrive Market's unusual, yet effective early investors: how they made for a foundation of authentic word-spreading
- How membership is prioritized at the brand; how to empower members to serve as brand ambassadors, including standout stories
- How Thrive Market is activating the voices of the over 100,000 new members they've gained since the pandemic broke out
- As always, advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Sarah Bishop, the VP of Marketing for NYCFC. NYCFC, or New York City Football Club, is an American professional soccer club based in New York City that competes in Major League Soccer, the highest level of American soccer, as a member of the league's Eastern Conference. This is Sarah's first season at the helm.
Today, you'll learn:
- Sarah's journey to NYCFC; why sports?
- How to market a sport right now: a product which cannot exist on the pitch
- Standout stories from fans impacted by NYCFC's efforts during COVID, how the club has created new content and leveraged its on-pitch talent off of it
- Given civil unrest, how NYCFC is leaning into taking action against racial injustice just as world football says no to racism
- What Sarah looks forward to as the MLS kicks back off in early July
- As always, advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Bart Schaller, the CMO of Synchrony. Synchrony is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products.
Today, you'll learn:
- Bart's steering of Synchrony from the GE days through its separation from the industrial giant; how that impacted its business
- How Synchrony shifted its model to become closer to B2B2C; how that translated to a purpose statement transformation into a more-encompassing vision statement
- How Synchrony's tagline, "Changing What's Possible," has extended into community efforts during the pandemic
- Bart's assertion that "There are no new ideas, just better timing, technology, and more money." What does this mean? Are there actually no new ideas? How do you innovate and implement through that stance, especially as Synchrony moves digital?
- How Synchrony leans into loyalty and "social volume" with its retail partners; the power of "proactive engagement"
- As always, advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Minjae Ormes, the Chief Marketing Officer of Visible. Visible is a Verizon-owned prepaid wireless provider.
Today, you'll learn:
- Minjae's journey to Visible
- How Visible strives to disrupt wireless and serve people in the simplest way possible
- The "actions before words" which Visible has taken given recent contexts, including supporting small businesses and entrepreneurs
- How culture plays a role every step of the way when it comes to building and defining the brand
- How Visible reaches out to / mobilizes people, either related to causes or mobile service
- As always, advice to build more authentic brands
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Deborah Wahl, the Global CMO of General Motors. GM is a Detroit-based American automotive giant housing such brands as Cadillac and Chevrolet.
Today, you'll learn:
- After spending years in automotive before exploring other industries (including a stint at McDonald's), what sparked Deborah's return to auto? Why GM?
- Given pressures on the auto industry, how Deborah instills hope and inspires the same confidence and creativity which has allowed GM to shine -- including an important mantra: Be the Sun (inspired by a mentor of hers)
- How Deborah gets customers to share their stories and support causes
- Given recent civil unrest, how GM is contributing to progress
- As always, advice on how to build a more authentic brand
Learn more about "Be the Sun, Not the Salt," a philosophy from Dr. Harry Cohen, here: https://www.bethesunnotthesalt.com/.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Melanie Chase, the Chief Marketing Officer of Next Insurance. Next Insurance is an online insurance provider for small businesses and contractors. This is also Melanie's first ever podcast!
Today, you'll learn:
- Why Melanie joined Next after years in CPG and tech; how Next's offering makes it similar to a more stereotypical consumer brand
- COVID's undeniable inordinate impact on small business and entrepreneurs; what they'll learn the most from this crisis
- How Next is contributing to the community; in particular, their Built by Business campaign, which repurposed funds from big agencies to stand up small business
- How Next captures stories of its policy holders, and leverages them in its messaging
- As always, advice to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Vanessa Meyers, Senior Vice President of Growth at Sun Basket. Sun Basket is a San Francisco-based subscription meal delivery service that ships members fresh organic and sustainable ingredients and recipes every month, allowing them to cook their own meals.
Today, you'll learn:
- What Sun Basket is; what about food drew Vanessa in to the brand after working across consulting, hospitality, and transportation
- The importance of "service moments" to a brand; how Sun Basket taps into them; what has changed during COVID
- How Sun Basket leverages consumer stories, including a particular testimonial of interest
- As always, advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Kenzie Hagan, the VP of Growth at VINEBOX and Usual Wines. VINEBOX and Usual Wines, which are linked brands, offer wine sampler and by-the-glass subscriptions.
Today, you'll learn:
- What about wine, this business model, and growth as a function is of particular interest to Kenzie
- Ways in which the pair of brands listen to consumers (including the increasing importance of SMS. read: a wine hotline!) and share stories of their subscribers
- Given recent unrest and protests, the ways in which the brands are acting, not just speaking -- including the specific community contributions they're making (for example, to the NAACP Legal Defense and Educational Fund)
- Advice on how to make more authentic connections with your consumers
You, too, can contribute to the NAACP Legal Defense and Educational Fund: https://www.naacpldf.org/support/.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Lawrence Scotland, Senior Vice President of Digital and Brand Marketing at Performance Kitchen. Performance Kitchen is a Vancouver-based nutritious frozen prepared meals brand focused on powering active lives inspired by the Mediterranean diet.
Today, you'll learn:
- Lawrence's journey to Performance Kitchen; how the brand evolved based on consumer insights around health
- What is important to Lawrence when finding the right career move; specifically, the importance and priority of purpose as a part of that search; how Lawrence brings purpose to the brand
- Performance Kitchen's leveraging of high-profile ambassadors; how star power is incorporated into the broader message
- Alongside ambassadors, the ways in which the stories of "the average Joe" is layered into the overall marketing mix
- As always, advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Jill Gregory, the Chief Marketing Officer of NASCAR. NASCAR, or The National Association for Stock Car Auto Racing, is America's foremost auto racing sanctioning body. It is also a sport of which this podcast's host is a lifelong fan. This interview was recorded on Thursday, June 11, the day after NASCAR banned the Confederate flag at its events and properties.
Today, you'll learn:
- How Jill came to NASCAR; how she got to know the sport
- How NASCAR provides an unmatched experience to fans through access, both physically and digitally, to the sport and its talent -- even during a pandemic
- The ways in which NASCAR fans are mobilized, and the ways in which the story is told from their perspectives (including a cool initiative called 100k Cameras)
- The banning of the Confederate flag; the issues for which NASCAR stands; Jill's hopes for the future of fans' interactions with the sport
- As always, advice on how to build a more authentic brand
Read NASCAR's full statement on the Confederate flag ban here: https://www.nascar.com/news-media/2020/06/10/nascar-statement-on-confederate-flag/.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Stuart Foster for a discussion on how service-based industries will need to rewrite their playbooks as the world reopens. Stuart was most recently Chief Marketing Officer of Topgolf, and previously spent years in the marketing leadership team at Hilton.
Today, you'll learn:
- Stuart's thoughts on current marketing playbooks; why he believes they should be thrown out
- The years of marketing education currently being absorbed in weeks and months of time; the interim playbooks which service-based industries (travel, hospitality, restaurants, entertainment) will need to craft as they are forced to adapt to new models and, through reopening, a limited or staggered ability to serve its consumers
- The chapters currently being written which will stick around after the current context is past, and after nationwide re-openings are completed
- Brands which are (and are not) treating consumers right, right now
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Carl Daikeler, the CEO and Co-Founder of Beachbody. Beachbody is a platform offering home workout videos and nutrition guides.
Today, you'll learn:
- Why Carl founded Beachbody (which includes the admission that he, himself, isn't a fitness guy)
- The growing importance of fitness at home in the current context (and how it's been reflected in Beachbody's growth)
- Standout stories of Beachbody consumers, plus how these individual stories are leveraged by the brand
- The balance between mega-influencers and regular people when it comes to being truly influential. In particular, how: "An influencer with millions of followers is not going to be nearly as influential as the person who's got 50, but has a real relationship with them."
- The outlook for Beachbody going forward
- As always, advice on how to build a more authentic brand: specifically, how it's okay to be flawed
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Ryan Boyko, the Founder & CEO of Embark. Embark offers dog DNA testing services to consumers, breeders, and veterinarians, and strives to be the world leader in dog genetics.
Today, you'll learn:
- Why Ryan founded Embark; how it started with a passion for data and how a consumer-facing pet health brand was a by-product of that
- The stories of dog owners for whom Embark was a literal life-saver; how Embark takes advantage of these stories
- How Embark is also striving to stem the flow of dogs to shelters
- As always, advice on how to build a better brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Marissa Jarratt, the Chief Marketing Officer of 7-Eleven. With a total of 70,000 locations worldwide, 7-Eleven is the world's largest convenience brand.
Today, you'll learn:
- How 7-Eleven's locations are propping up neighborhoods during quarantine
- The "mental second gear" that kicks in when thinking about 7-Eleven; the memories people associate with the brand. (Mine is getting ice as part of my yearly summer vacation -- did you know 7-Eleven started as an ice house?) Plus how that type of story drew Marissa in to join the brand
- What has surprised and delighted Marissa about 7-Eleven, since joining; how she defines brand authenticity (a passion point of hers)
- How to "activate awesome": stories about 7-Eleven that truly stand out, including a particular one about a remarkable franchise owner named Raman
- As always, advice on how to build a better, more authentic brand
Read more about Raman here: https://www.7-eleven.com/blog/7-eleven-heroes/raman-saini.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Mauria Finley, the Founder & CEO of Allume. Allume is a personal styling and fashion service helping women feel more confident and their best.
Today, you'll learn:
- Why Mauria founded Allume; how folks interact with a styling service right now given most folks aren't out and about
- How a high level of service develops loyalty beyond a simple string of transactions; the extent to which it will cement brands in consumers' minds going forward
- Notable stories about Allume consumers; Mauria's thoughts about not wanting to crowd consumer voice with branding. Is there a middle ground?
- As always, advice to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Kathleen Hall, the Chief Brand Officer of Microsoft. True to form, Microsoft Teams was used for the recording, for which the show has its first video asset!
Today, you'll learn:
- Kathleen's journey to Microsoft, and how going into advertising broke her dad's heart; why Kathleen loves advertising
- Kathleen's favorite moments with Microsoft thus far through her time from the Vista days to today
- How being more digitally connected is actually making conversations and interactions more intimate
- How Microsoft is harnessing the rich wave of at-home moments consumers are experiencing with the brand (including that Mother's Day spot!)
- How the increasingly visceral and relatable, less polished content we're seeing now might stick around after COVID
- As always, advice on building a more authentic brand
Check out Microsoft's Mother's Day spot featuring real Teams users here: https://www.youtube.com/watch?v=-tXihZql624.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Julie Hall, the founder of Communitas Global. Communitas helps businesses connect with their authentic purpose, core values, and guiding principles to drive meaningful, sustainable growth.
Today, you'll learn:
- Why Julie founded Communitas following 25 years in advertising in PR; the concept of "corporate conscience"
- The importance of practicing what you preach, as a company
- Given the current context, thoughts on brands fronting caring to gain value and share, versus actually practicing this same concern for workers before preaching it across the airwaves. Were brands operationalizing this care before the crisis, or did COVID force them to start?
- How the proportions of "social concern" marketing may forever change based on COVID. Will there be a new heightened floor for it?
- How brands leveraging consumers as a channel for growth will change (become more important) going forward
- What Julie envisions for the future of brands practicing what they preach with regard to values
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Casey Hurbis, the Chief Marketing Officer of Quicken Loans. Quicken Loans is America's largest lender.
Today, you'll learn:
- Casey's journey to Quicken Loans; the mantras and principles which Casey carries with him every day, and instills in his team, to get better (specifically, the 19 "ism"s)
- Casey's recollections on his favorite moments with the brand, particularly their recent Super Bowl spot with Jason Momoa (which he noted as the toughest 60 seconds of a marketer's life)
- From the highest-profile moments to the most on-the-ground -- what happens on the other side of the storytelling coin; how Quicken captures the experiences of its millions of clients to meet its needs as a 24/7/365 marketing organization
- How capturing client experiences is useful for brand marketing as well as its "talent brand"
- Of course, advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode of Authentic Influence, Adam Conner is joined by Fabio Barreto, the CEO of FARM Rio Global. FARM Rio is Brazil's most beloved clothing and lifestyle brand -- and Fabio is responsible for extending that brand love and lifestyle worldwide.
Today, you'll learn:
- Fabio's journey to FARM Rio; how it has developed from a fashion brand to a complete lifestyle
- The Farmetes: who they are, how they interact with the brand, and how FARM elevates their stories
- Fabio's quest to take FARM beyond Brazil and stretch it worldwide; what it means to expand globally; what elements are carrying over well from home, and what new learnings come with new geographies
- How FARM approaches partnerships with other brands, and how it injects its own flavor into those partnerships; plus, how it assists with global expansions
- Advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner is joined by Nicole Staple and Sonali Lamba, the founders of Brideside. Brideside is an all-channel concierge service providing peace of mind to bridal parties all over the world.
Today, you'll learn:
- Why Nicole and Sonali founded Brideside
- The ways in which Brideside is "unapologetic" in the ways it goes to market
- The stereotypes about the bridal industry which Brideside is seeking to break
- The ways in which Brideside highlights its customers and prioritizes inclusivity
- As always, advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner is joined by Henrik Werdelin, the founder of BARK. BARK is one of the fastest growing pet brands out there today, creating products and experiences that foster the health and happiness of dogs everywhere.
Check out Henrik's new book, "The Acorn Method: How Companies Get Growing Again" on Amazon: https://www.amazon.com/Acorn-Method-Companies-Growing-Again-ebook/dp/B086L2WKSL.
Today, you'll learn:
- How Henrik came to found BARK, and how it all started on a cruise ship
- Learnings from building an unexpectedly blockbuster business
- The focus of, and inspiration for, Henrik's new book: "The Acorn Method: How Companies Get Growing Again"
- Tactics that haven't worked for the business, including "conversational content"
- How BARK has fun, including 4/20 toys
- Advice on how to build better brands
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner is joined by Hadrien Delande, the Chief Marketing Officer of B.GOOD. B.GOOD is a farm-to-table restaurant chain committed to "Food with Roots."
Today, you'll learn:
- Hadrien's journey to B.GOOD; community efforts in the current context including grocery delivery
- How B.GOOD builds relationships generally and tactically; how they amplify consumer voice
- Somewhat unique advice as to how to become a better marketer, given Hadrien's global experience
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner is joined by Don Lane, the CMO of Saucony. Saucony is an American manufacturer of athletic shoes.
Today, you'll learn:
- Don's journey to Saucony; what he loves about footwear
- Saucony's adjustments given COVID, plus the benefits provided to the running community in these times via forced growth
- How Saucony highlights the stories of regular runners, amateur to professional
- How Don ramped up into running and how you can too; the ways Saucony can help
- As always, advice on how to be a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner is joined by Tom Goedde, the CMO of DraftKings. DraftKings (Nasdaq: DKNG) is an American daily fantasy sports contest and sports betting provider.
Today, you'll learn:
- Tom's journey to DraftKings, which involves a lot of video games!
- What about video gaming translates well (or doesn't) to online betting gaming
- How DraftKings is adapting to COVID, including how e-sports have come into the fold
- The games Tom most wants to see included in DraftKings' coverage
- As always, advice to be a more authentic marketer -- including advice on being "authentically cool"
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner is joined by Allison Edgerton, the President for the US at Birchbox. Birchbox is a New York City based online monthly beauty subscription box for both men and women.
Today, you'll learn:
- Ali's journey to Birchbox; what prior experience from disparate industries translated well into subscription beauty, plus what was brand new
- How Birchbox personifies its core, casual consumer (including an interesting name and character)
- How the brand differentiates conversations within its consumers and subscribers, even those within its core focus
- How Birchbox harnesses the experiences of its subscribers and amplifies them
- As always, advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner is joined by Scott Braun, the Chief Marketing Officer of Drizly. Drizly is an alcohol e-commerce platform operating in over 100 markets across the United States and Canada, known as the "Amazon for liquor."
Today, you'll learn:
- Scott's journey to Drizly; why it's an exciting time for the brand
- The ways in which Drizly uses regulation to its advantage by purposely differentiating the conversations it has with its consumers
- Drizly's response to COVID
- Given the brand's recent growth, how it is harnessing the groundswell that is the collective experience of its new and loyal shoppers
- As always, advice on how to be a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, a bonus edition for Cinco de Mayo. Adam Conner is joined by Conley Fitzpatrick, the Chief Marketing Officer of Dano's Tequila. Today, Conley chats about breaking in to the craft spirits category during this time -- plus the ways the up-and-coming brand is currently building relationships.
Check out the Dano's virtual happy hours! Here's the link on Facebook https://www.facebook.com/events/1301923573330861/, and the link on Zoom https://zoom.us/j/651931228?pwd=c1ViaG9FaU9jZlZ5Y24yNk5YN2RQQT09.
Today, you'll learn:
- Conley's journey to Dano's; why Conley kept coming back to spirits
- The uptick in craft spirits; the massive backings by A-list celebrities; how Dano's is trying to differentiate despite that (a-la Tito's)
- The ways in which a startup spirits brand builds relationships
- The ways in which Dano's is bringing value to consumers right now (including virtual happy hours!)
- As always, advice on how to be a more authentic marketer and build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner is joined by Raj Pudipeddi. Raj is the Chief Product, Innovation & and Marketing Officer for Align Technology, the makers of Invisalign. In this episode, Raj talks about Align's ever-smiling patients and the lives the brand vastly improves -- while sharing stories along the way.
Today, you'll learn:
- Raj's truly global journey across industries and roles on the way to Align
- The breadth of Raj's role, and all that it encompasses; how it has contributed to Align's speed of transformation
- The standout "authentic communications" that come to Raj's mind when considering his tenure so far; how Align personalizes relationships and storytelling globally
- The importance of purpose to Raj and Align; the company's response to COVID
- As always, advice on how to be a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner is joined by Jessica Jensen, SVP of Marketing for Kayak and OpenTable. In this episode, we dream about where we'd like to eat and travel once COVID is behind us -- and learn about how the brands capture authentic moments.
Today, you'll learn:
- Jessica's journey; specifically how she came to be at the helm of two different brands
- Jessica's guiding principles as a brand builder
- How Kayak and OpenTable are adapting to COVID, including grocery reservations and a "travel escape" hub, as well as learnings which have come from it
- How the brands capture and amplify consumer stories
- As always, advice on how to be a better marketer
- As a bonus, where Jessica can't wait to go and eat after the crisis
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam is joined by Coursera CMO Kim Caldbeck. In this episode, Kim describes how the online learning platform is supporting students during this time.
Today, you'll learn:
- How Coursera is responding to COVID-19; free resources, including a class on happiness
- What Kim looks for in fellow tech leaders
- How Coursera captures and amplifies the examples of its students, including a few standout stories
- As always, advice on building more authentic brands
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam is joined by Jackson Jeyanayagam, VP and GM over DTC at Clorox. In this episode, Jackson talks about how Clorox approaches DTC differently and gives some world-class education on how to stay well-rounded professionally.
Today, you'll learn:
- Jackson's journey to Clorox following extensive experience on the agency side as well as being a CMO in DTC
- How Clorox approached DTC different than other legacy CPGs; marrying the agile DTC style with the legacy CPG stereotype of slow-moving bureaucracy
- Balancing how to be professionally well-rounded while avoiding becoming a "jack of all trades"; how to career-map
- How to storytell through the Clorox customer experience
- Advice on the pitfalls to avoid whilst becoming a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner is joined by Brian Kenny, the Chief Marketing and Communications Officer at Harvard Business School. In this episode, Brian teaches Adam the intricacies of marketing an educational institution, something which Adam hasn't learned before.
Be sure to check out Brian's podcast, Cold Call from Harvard Business School. Check it out here: https://hbswk.hbs.edu/Pages/browse.aspx?HBSContentType=Cold%20Call%20Podcast.
Today, you'll learn:
- Brian's journey to Harvard, which includes not ever intending to go into marketing and never having taken a marketing class
- Brian's experiences marketing Harvard through the financial crisis of 2008, and how it differed from the wave of entrepreneurship and bull market of the 2010s
- How do you sell or market Harvard? Do you even have to?
- How to take the incredible stories of students and alumni and weave them into the Harvard brand, similar to how a brand might activate its customers as a channel
- The common traits among HBS's biggest alumni successes
- As always, advice on how to build a better brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner is joined by John Occhipinti, the CEO of NatureBox. NatureBox is the ultimate resource for healthy and clean snacks including adaptogenics, functional food, and CBD snacks.
Today, you'll learn:
- John's journey to NatureBox; his reasons for moving from board to exec team, and his thoughts on company values and how they get affected once injected with capital
- How NatureBox has adapted in COVID from DTC to DTE, and the benefits that direct-to-employee commerce could bring
- What are adaptogenics; the personal connection to why John became invested in CBD as part of NatureBox's product innovation and lineup
- How NatureBox leverages the stories and experiences of its consumers
- As always, advice on how to build a better brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner is joined by Chris Hollander, the SVP of Marketing at Panera Bread.
Today, you'll learn:
- Chris's journey to Panera; the values he hopes the cafés instill (hope, inspiration, etc)
- The importance of getting to know the consumer, generally, especially in fast casual
- The ways Panera encourages its consumers to share their story (especially an idea he encourages you to steal!)
- Ways Panera is building 1:1 relationships and activating its 19 million "e-marketable" customers
- As always, advice on how to be a more authentic marketer
Also referenced today was our podcast with Burger King CMO Fernando Machado. Check that out here: https://www.podcast.vivoom.co/post/a-message-from-the-king-fernando-machado-cmo-of-burger-king.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner is joined by Jamie Moldafsky, the Chief Marketing Officer of Wells Fargo.
Today, you'll learn:
- Jamie's journey to Wells Fargo; how the journey to CMO was not always the plan
- The specific moments in Jamie's career which launched her to today; also, the most teachable moments
- The biggest thing Jamie learned during Wells Fargo's recent account fraud crisis
- The principles Jamie instills in her team to reach people authentically, given her experience across multiple crises
- The ways Wells Fargo leverages real consumer journeys in its marketing
- As always, advice on how to be a more authentic marketer
Also referenced today was our podcast with Feeding America CMO Cathy Davis. Check that out here: https://www.podcast.vivoom.co/post/feeding-america-cmo-catherine-davis-how-to-unite-consumers-for-a-cause.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner is joined by the CMO of NerdWallet, Kelly Gillease.
Today, you'll learn:
- Kelly's journey to NerdWallet; her path through several successful internet companies; plus, what makes them successful
- The spectrum of offerings NerdWallet brings to market; insight on how NerdWallet offers value to consumers regardless of whether or not it directly benefits the bottom line
- NerdWallet's strengths and opportunities with regard to marketing through the voice of the consumer
- What Kelly envisions as trends in marketing change over the next few years
- Advice on how to be a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner is joined by Jodi Goldberg, Head of Industry over DTC eCommerce at Google.
Today, you'll learn:
- Jodi's path to leading DTC for Google; career advice, including how to look for the next job beyond the next job as well as embracing what others don't want to do
- What excites Jodi about DTC; what the biggest strategic opportunities for the industry are
- Examples of who, in DTC, are leading the charge
- Some of the ways Google partners with DTC, including a description of Google Discover Ads. Learn more here: https://support.google.com/google-ads/answer/9270327.
- Advice on how to build a more authentic brand
Here are a few other brands with podcasts mentioned on today's show:
- Helix Sleep founders: https://www.podcast.vivoom.co/post/helix-sleep-founders-podcast
- Rhone CMO: https://www.podcast.vivoom.co/post/rhone-cmo-adam-bridegan-podcast
- Freshly CMO: https://www.podcast.vivoom.co/post/whats-cooking-freshly-cmo-mayur-gupta
- Bombas Co-Founder and Chief Brand Officer: https://www.podcast.vivoom.co/post/bombas-chief-brand-officer-randy-goldberg-podcast Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode: Bold, Effective Action in a Global Pandemic. How best-in-class CMOs and CDOs will respond to the COVID-19 crisis to support their stakeholders now while investing for the long-term too. This is a special edition of Authentic Influence.
Adam Conner is joined by perspectives from Andrew Essex (Founder and CEO of Plan A; former CEO of Droga5; current Ad Council Board Member) and Mike Shields (CEO of Shields Strategic Consulting).
Today, you'll learn about four secular trends which, though already occurring, have been pulled forward due to this crisis, leading to peer marketing becoming an increasingly important and viable strategy:
- Mobile acceleration
- Decline in institutional trust (and peers as more trusted sources than ever)
- Legacy media unable to deliver
- Permanent changes in brand treatment of employees as well as consumers
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Check out Vivoom, the preeminent peer marketing solution that enables brands to partner with their customers as a top marketing channel where both the brand and customer are mutually enriched, respected, and valued. Learn more at https://www.vivoom.co/.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)On today's episode, DESCRIPTION
Today, you'll learn:
- Notes
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner is joined by Jeremy Tucker (who goes by JT), the Chief Marketing Officer of Planet Fitness.
Today, you'll learn:
- JT's path to Planet Fitness from a multitude of disparate industries; what inspired him to get into fitness
- The differences (or lack thereof) between the consideration in the purchase path between large-ticket items like a car, and smaller-ticket item like a gym membership
- How Planet Fitness strives to break through the noise in gym competition
- The Lunk Alarm; how Planet Fitness keeps members comfortable and not feeling judged
- JT's philosophy on keeping relatively hands-free when it comes to members talking about their opinions of Planet Fitness (this was the most unique part of the interview, for the host)
- Advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner is joined by Fernando Machado, CMO of Burger King.
Today, you'll learn:
- The inspiration behind the "Moldy Whopper" campaign
- Fernando's strategic emphasis on the "authentic and real" nature of food
- What excites Fernando about Burger King's culture today
- What BK is doing to build more direct relationships with the consumers who walk into their restaurants
- Burger King's use of "social listening" and amplification of consumer stories
- Advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner is joined by Jason Harris, Co-Founder and CEO of Mekanism.
Mekanism is an agency which creates advertising at the intersection of technology, design, culture, and brand stories, helping brands build loyalty, authenticity, and love. The approach is simple: The Soul & Science of Storytelling.
Today, you'll learn:
- Jason's inspiration to write his recently-published book, The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer
- Jason's early interests in advertising; the story of Mekanism's founding
- The ways in which Mekanism leverages real consumers within the work it delivers to clients
- The brands and industries we should look to for great examples of how to leverage consumer voice
- The notable Peloton holiday 2019 spot; the backlash as well as the praise, and the interesting difference between the supporters and objectors
- Advice on how to build a more soulful brand and business
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner joined by Nico Nieto, the Head of Marketing and Brand for Roti Modern Mediterranean.
Today, you'll learn:
- Nico's journey to Roti
- How Nico captures the "punch in the face" feeling of trying a new exciting cuisine, and injects it into Roti's strategy
- The vast array of ways Roti collects both quantitative and qualitative data on its passionate customers to inform marketing (as well as its menu through their Exploration Kitchen)
- Advice on how to build an authentic brand, based on Nico's experiences (and mistakes)
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, On today's episode, I'm joined by Brigette Wolf, the Head of SnackFutures Innovation at Mondelez International, for a conversation about the future of snacking and the communities that can be built therein.
Today, you'll learn:
- What is SnackFutures? (And what is Mondelez??)
- The team Brigette has built; the type of person who meshes well with incubating new brands within a large, legacy brand, plus the systems that break in the process
- The "pivots" that come with building new products from the ground up within SnackFutures
- How the team at SnackFutures finds the data necessary to spark ideas for new products
- The ways in which SnackFutures plans to implement elements of the consumer experience into its marketing strategy; thoughts on how to generate first-party data within these new brands
- What Brigette looks most forward to from SnackFutures going forward
- Advice on how to build a more emotional and direct brand -- even within a legacy giant
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I'm joined by ThredUP President Anthony Marino for a conversation on how the fashion resale marketplace is disrupting the world of consignment apparel and making secondhand more sexy.
Today, you'll learn:
- Anthony's journey to ThredUP: specifically, how it started in his kitchen, and why he chose to jump from the Virgin family, and Sir Richard Branson's leadership, to come to the brand
- The ups and downs of making ThredUP work as a business, especially early on
- How ThredUP has leveraged the journeys and experiences of the consumers who have transacted over 100 million pieces of clothing on the marketplace to-date
- Some of the newest ways in which to engage with ThredUP
- Advice on how to build a better, more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I am joined by Lilian Tomovich. Lili was most recently Chief Experience & Marketing Officer of MGM Resorts International. Our conversation spans the hospitality and entertainment industries, and explores how customer experiences are tantamount to their growth and future.
Today, you'll learn:
- Lili's experiences as part of the leadership team at MGM
- What Lili means by building a brand "inside out" as a means of differentiation
- How the hospitality industry gets as individual as possible in its curation of relationships with customers, featuring Lili's perspective from MGM
- What the "frozen middle" customer segment within hospitality is, how the industry is trying to get to know its constituents better, and the blending between an extremely personal touch and a scalable personalization strategy
- What trends are on the rise within hospitality, including predictions
- The differences between true loyalty and a pattern of purchases
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I'm joined by Mayur Gupta, the Chief Marketing Officer of Freshly.
Today, you'll learn:
- Mayur's journey to Freshly, especially the path from large legacy orgs to a smaller, more direct upstart
- How the direct commerce landscape is merging with traditional marketing to be impactful to both the bottom line and the bond with consumers
- The nuances between campaign-based marketing and "always-on" capacities, and how they can improve your strategy
- How Freshly taps into consumer stories and amplifies them today
- Advice on how to be a more authentic marketer and brand-building
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I am joined by the Chief Marketing Officer of Curaleaf, Jason White. Curaleaf is a leading vertically integrated cannabis operator in the United States.
This conversation was recorded in-person in Baltimore during the first week of Jason's tenure, and covers a broad variety of topics within cannabis and Jason's vision in the newly-created role.
Today, you'll learn:
- What it was about cannabis that pulled Jason away from juggernaut brands and into a brand new space
- The differences and similarities between the ways the cannabis industry and other, more legacy, industries are marketed and grown
- How the purpose of Curaleaf is essential and foundational to the brand, not secondary, plus how it blends with the business
- How Jason glues together the 50 "countries" within the US to create a cohesive brand, given the unique regulations and laws within each individual state
- How Curaleaf takes advantage of consumers' views, both medicinally and recreationally, to address all need states
- Jason's vision for Curaleaf's future
- Advice on how to build a brand which is rooted in purpose, not adjacent to it
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I'm joined by the Co-Founder of Baboon to the Moon, Michael Kushner. We discuss how the up-and-coming travel gear brand is bucking conventional thought in its quest to become a rocket-ship business.
Today, you'll learn:
- Why Michael founded Baboon to the Moon; the inspiration
- Michael's advertising background, and how it carried over into launching a brand; what stayed behind
- How Baboon captures how its consumers ("athletes," as Michael calls them) true acceptances of adventure and mystery with the brand; the lack of influencer use
- How the brand leans into the "experience economy"
- Why Baboon to the Moon bucks all sorts of conventionality in marketing itself; how to balance that with being brand-safe
- Advice to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I am joined by the Chief Marketing Officer of 1-800-Flowers.com, Amit Shah, for a conversation on how the flower frontrunner is seeking to become more than just your occasional gift guide.
Today, you'll learn:
- Amit's journey to 1-800-Flowers.com, and what has kept him with the brand for nearly ten years
- How the brand attempts to be a part of its consumers' lives beyond the stereotypical marquee events (Valentine's Day, etc)
- How 1-800-Flowers leverages consumer stories as part of its own story
- Advice on how to build a better, more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I'm joined by Tariq Hassan, the Chief Marketing Officer of Petco, for a conversation about how the "fur baby" brand captures the full-cycle experience of pet ownership through the stories of its customers.
Today, you'll learn:
- Tariq's journey to Petco; what has translated well from his leadership in banking and technology to that of the pet world; what new things Tariq has learned
- How Petco seeks to leverage both the joys and woes of pet parenthood in telling, and sharing, stories
- How Petco builds direct relationships with its pet parents, and the balance between its transactional and relational components
- The importance of "total care and understanding" to Petco, from adoption to end-of-life
- Advice on how to build an authentic brand, focusing on tough love
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I'm joined by John Sheldon, the Chief Marketing Officer of SmileDirectClub, for a conversation about how the dental disruptor is turning smiles into stories.
Today, you'll learn:
- John's journey to SmileDirectClub
- John's values, how he builds teams, and "being inspired by the why"
- The "sharp curves" John has experienced during his time at SmileDirectClub thus far, and how the brand has adapted
- How SmileDirectClub fosters and circulates consumer stories, plus how the balance gets drawn between consumer perspectives and regulatory requirements
- The power of purpose for the brand
- Advice on how to build an authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I'm joined by Kady Srinivasan, the Chief Marketing Officer of Owlet Care, for a conversation about how the infant consumer tech brand is using its product for good -- and capturing amazing stories along the way.
Today, you'll learn:
- Kady's journey to Owlet Care; what Owlet brings to market
- What Kady values and finds important when it comes to advancing Owlet's position in infant infrastructure
- How Owlet hears countless stories of mothers and fathers whose childrens' lives were saved through its products, including how the brand dives into those stories on a secondary basis
- The newest ways to interact with Owlet
- Advice on how to build an authentic brand, regardless of what makes a great leader
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I'm joined by Jay Livingston, the Chief Marketing Officer of Shake Shack.
Today, you'll learn:
- Jay's journey to Shake Shack, and his guiding principles
- How authenticity factors into growth and hyper-growth
- How Shake Shack encourages guests to share their experience through the product, and builds 1:1 relationships
- The Shackmeister, and other kitchen innovation
- The ways in which Shake Shack is purpose-driven
- (Highlight) unique advice on how to build a better brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's podcast, I'm joined by the Chief Marketing Officer of the National Hockey League (NHL), Heidi Browning, for a conversation how the sport is more digitally forward than ever before.
Today, you'll learn:
- What's new at the NHL; the newest ways in which fans can interact, including new tech partnerships and content experiences
- The importance of authenticity to the NHL
- How the voice of the fan is integrated into the brand, including one or two standout stories in particular
- Advice on how to build more authentic relationships with your fans
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's podcast, I'm joined by Resident's Chief Marketing Officer, Gil Efrati.
Today, you'll learn:
- Gil's journey to Resident from Google, and how the environments and dynamics changed between the external and internal nature of his partnership with the brand
- A few of the early mistakes Gil learned from when jumping into the CMO role, and the new disciplines he picked up
- How Resident creates community with its consumers, and how it weaves consumer stories into the overall brand message
- Advice on how to be a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's podcast, I'm joined by Primary's co-founders and co-CEOs Galyn Bernard and Christina Carbonell for a discussion on how they built the children's clothing brand based on their own experience as moms, and how they tap into every mother's clothing journey today through their business.
Today, you'll learn:
- Why Galyn and Christina came to found Primary (and why they chose to act as co-CEOs)
- How the brand is grounded in inclusivity and simplicity as a mission; how to stand for all kids
- How Primary defines authenticity
- How Primary captures the stories of its customers, and how they funnel them back into the community
- How Primary's "crafter" program offers a concierge-like customer experience for its customers
- Primary's thoughts on jumping into brick-and-mortar
- Advice on how to build an authentic brand from the ground up
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, we kick off 2020 with a brand that'll make you say YUM! It's KFC, and I'm joined by their CMO Andrea Zahumensky.
Today, you'll learn:
- Andrea's journey to KFC; what drives her
- How Andrea feels KFC lost their way, and how "Re-Colonel-ization" helped to bring the brand back to what matters
- Interesting tactics to build community, like virtual influencers and branded video games
- Andrea's vision for the future of KFC
- How to be a more authentic leader
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, the final interview of 2019: a conversation with Dustin Cohn, Head of Brand and Marketing over Consumer and Investment Management at Goldman Sachs, on how to use financial education to launch and build a brand. Our specific focus is within Marcus, Goldman's online bank.
Today, you'll learn:
- How Dustin saw Marcus as an opportunity to build a brand within a legacy umbrella, but without the legacy infrastructure
- How Dustin's diverse industry executive experience plays to his advantage in the financial world -- and how consumer behavior transcends industry
- The importance / definition of authenticity to Dustin (and how that translates to less asterisks)
- What consumers don't know about Marcus that they should
- How Dustin creates community around Goldman/Marcus, especially through the simplification of education
- How Dustin leverages testimonials and the authentic experiences customers have
- Future outlook for the brand, and advice on how to build an authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I'm joined by Rhone CMO Adam Bridegan for a discussion on how the fitness apparel and premium activewear brand doesn't just talk the talk, but also walks the walk (or run).
Today, you'll learn:
- How the opportunity literally came knocking on Adam's door
- How Rhone is staying ahead of the curve when it comes to the rising tide of the activewear industry as a whole
- Ways Rhone is fueling communities who collectively inspire others (including free workout classes!)
- Testers, ambassadors, loyal consumers, and other cohorts Rhone mobilizes to spread an authentic message
- Rhone Rewards, and how it bolsters personalization and customization
- Memorable stories of Rhone lovers, including Shane Battier and Rob Jones -- and the ways Rhone could amplify all wearers' stories
- Outlook for Rhone, and advice on how to build an authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I'm joined by Yelp's SVP of Marketing Dan Kimball for a discussion on how the ruler of online reviews continues to move forward as an organic engine helping small businesses grow.
Today, you'll learn:
- Dan's journey to Yelp, and reflections on his first year at the company
- How Dan defines authenticity
- How Yelp's "elites" bring credibility to the platform through their curation of local communities
- Dan's vision for how Yelp can feature small businesses in its own marketing
- Dan's outlook on Yelp over the next year
- Advice on how to build an authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I'm joined by Stance's SVP of Marketing, Noelle Bates, for a conversation on how the apparel brand (mostly known for its socks) gets to the customer level in building its communities from the ground up.
Today, you'll learn:
- Noelle's journey to Stance; Stance's mission and Noelle's personal values
- What apparel gets wrong, and how Stance avoids it
- How Stance approaches partnerships (specifically through its "Punks and Poets" initiative)
- How Stance strives to get to the customer level in building authentic relationships
- What Stance has coming up down the line
- Advice on how to build an authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, a special edition of Authentic Influence: a deep-dive into what happens when a brand attempts to fabricate authentic moments in marketing, sparked by the recent backlash to Peloton's 2019 holiday ad.
The episode features three perspectives:
- Andrew Essex, former CEO of Droga5; current CEO of Plan A, a creative holding company
- Peter Horst, founder of CMO Inc.; former CMO of Capital One / Hershey / Ameritrade
- Mike Shields, CEO of Shields Strategic Consulting; former advertising journalist for BI, WSJ, and AdWeek
Today, you'll learn:
- The context of the Peloton ad, and the general reaction to and backlash surrounding it
- Perspectives on peers and consumers as the gold standard of authentic messaging
- Why, despite those perspectives, brands are continuing to pump millions into faking authentic
- Thoughts on "critic culture": an increasingly sensitive public which comes together in "piling on" to things it dislikes
- The juxtaposition between the Peloton and the viral parody it inspired
- Outlook: how could brands feature more real consumers going forward?
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I'm joined by Chipotle CMO Chris Brandt for a conversation on how the brand seeks integrity in food and brand, and how it taps into its community of obsessive burrito-lovers.
Today, you'll learn:
- Chris's path to Chipotle
- Ways Chipotle captures customer sentiment
- How authenticity for the brand starts in the kitchen
- Chris's vision for the Chipotle of the future
- Some trivia on Chipotle's founding that Adam didn't know before
- Advice on how to build an authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I'm joined by all three founders of Helix Sleep: Adam Tishman, Kristian von Rickenbach, and Jerry Lin.
Today, you'll learn:
- Why the trio founded Helix
- Values they prioritize in building their team
- Birch by Helix, its origins, and its future
- Ways in which Helix creates community and collects data on its devoted sleepers
- The blurring lines between marketing and customer experience
- The outlook for Helix as a business
- Advice from the founders
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I'm joined by Dan Hodges, Founder and CEO of Retail Store Tours. It's fitting, being just two days from Black Friday, that we have a discussion on retail innovation and its progression in the US and abroad.
Today, you'll learn:
- Dan's journey to found Retail Store Tours
- Which retailers are best-in-class when it comes to in-store innovations
- How DTC has developed in the brick-and-mortar world
- The importance of sensory experience
- How China is innovating in retail (and how it beats the US)
- Changing consumer behavior in the US
- What makes retail successful
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Ipsy's first Chief Brand Officer Jenna Habayeb joins me for a conversation on how the largest beauty subscription in the world leverages more than just mega-influencers as true brand partners.
Today, you'll learn:
- Jenna's journey to Ipsy; what's new
- How Jenna defines authenticity
- When / where the beauty industry risks coming off as not authentic
- Why Ipsy went with a Chief Brand Officer over a CMO, and Jenna's vision for the brand
- Jenna's and Ipsy's perspective on the shifting balance between mega-followings and consumers as influencers
- Advice on building more authentic relationships
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, S'well CMO Josh Dean joins me for a conversation on how the "original fashion hydration accessory" brand makes conserving cool.
Today, you'll learn:
- Josh's journey to S'well
- How S'well has created a category for itself, and how it continues to expand
- Brand soul, and how Josh defines it (and how it is differentiated from brand purpose)
- How Josh believes brands can truly individualize sustainability and each customer's impact on their world
- The power of the climate crisis, and how millennials and Gen Z are on the driving edge of change
- What Josh is looking forward to for S'well
- Tips to build more authentic communities
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Tinder CMO Jenny Campbell joins me to discuss how the brand is activating users in new and interesting ways as they lead the proliferation of digital dating culture across the globe.
Today, you'll learn:
- Jenny's journey to Tinder; what's new
- How Tinder builds community and changes tactics between geographies with well-defined digital dating culture and those just beginning to develop it
- How, through initiatives like Swipe Night, Tinder seeks to build better relationships (and how the end of times served as an environment for starting something new)
- Jenny's ambitions for Tinder going forward
- Advice for brands on how to build better relationships
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Margaux Co-Founders Alexa Buckley and Sarah Pierson join me for a discussion on how its thriving community of modern women has enabled the quickly-growing modern shoe brand to run, not walk, forward.
Today, you'll learn:
- The inspiration for Alexa and Sarah to found Margaux
- Their vision for what the next big footwear brand will look like
- The importance of community-building
- The diverse portfolio of Margaux wearers, and how the brand leverages those experiences
- Inclusivity as Margaux's #1 value
- Tips on building a business with an authentic community from the start
Tips on building a business with an authentic community from the start Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Spartan Race Chief Marketing Officer Carola Jain discusses how she builds up a community of extremely passionate athletes to come together for something bigger than just an obstacle race.
Today, you'll learn:
- Carola's journey to Spartan
- The ways in which Spartan has differentiated its offerings to be inclusive of more fitness types
- Stories of some of Spartan's "power racers"
- How Spartan amplifies the journeys of its racers through initiatives like Spartan Life
- Tips to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I am joined by Sir Martin Sorrell. Sir Martin is the founder of S4 Capital, dubbed a new era digital advertising and marketing services company. Previously, he founded WPP, the largest advertising agency in the world.
Today, you'll learn:
- Why Sir Martin founded S4
- Some of the ways in which organizations are collecting first-party data
- Industries particularly well-poised to build better direct relationships with their consumers
- The differences between "new era" and "legacy" brands and creative agencies
- Advice on how to get more direct
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Waze Chief Marketing Officer Erin Clift discusses how she is leading Waze in their efforts to foster community among commuters in the midst of a "mobility crisis" in the US.
Today, you'll learn:
- Erin's reasons for joining Waze, and her thoughts on other organizations with similar energy and potential
- Erin's values as a leader
- Waze Carpool, and how Erin is bringing commuters together through it
- The "mobility crisis" and its implications for the future
- Some of the stories of real people whose lives have improved through Waze
- Erin's vision for Waze in the near future
- Tips to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, JPMorganChase Chief Brand Officer Leanne Fremar discusses how she is leading the brand into the experience economy through Community Branches, Chase Chats, and much much more.
Today, you'll learn:
- Leanne's journey to JPMorganChase following stints at Under Armour and Starbucks
- Leanne's history as a Chase customer, and how that informs her leadership of the brand
- How Leanne defines authenticity
- How Leanne is guiding JPMorganChase to a future state where the brand leverages real consumers' voices at scale
- Leanne's advice to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Hershey's CMO Jill Baskin joins me for a discussion about the chocolate champs, but just as much about career advice and how she came to be a truer and more authentic marketer.
Today, you'll learn:
- Jill's journey to Hershey's
- A few stories of passionate Hershey's consumers -- and how the brand leverages them
- How Jill defines authenticity
- Jill's advice on how to take smart risks and stay true to yourself when becoming a more authentic marketer, and advancing your career in general
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Coldwell Banker CMO David Marine joins me for a discussion on how the brand is repositioning the way it presents itself to...well, those trying to reposition themselves via their home!
Today, you'll learn:
- David's introduction to homebuying both as a consumer and on the corporate side
- How Coldwell Banker leveraged its position as the first brand with dedicated social pages
- How David defines authenticity
- How Coldwell leverages its network of brokers as brand influencers
- David's advice on how to be a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Lime CMO Duke Stump discusses how the scooter brand is fostering hyper-local communities for its riders from point A to point B and everywhere in-between.
Today, you'll learn:
- Duke's journey to Lime
- How Lime creates hyper-localized environments through de-centralization
- How Duke defines authenticity
- How Lime highlights rider stories and presents them to its communities
- What's next for Lime
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, eBay CMO Suzy Deering joins Adam Conner for a conversation on how the marketplace mainstay is staying true to its roots through building community with its sellers.
Today, you'll learn:
- Suzy's vision in building eBay's brand to-date
- The ways in which eBay continuously builds community by being "seller-first"
- How eBay balances the interests of sellers and brands
- How eBay meshes online and offline relationships with its users and sellers
- Strange, unexpected listings
- Suzy's vision for eBay's future
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Koio Co-Founder and Co-CEO Johannes Quodt joins me live on the floor at New York Advertising Week to talk about how the premium sneaker brand builds community through collaborations with otherwise unintuitive partners.
Today, you'll learn:
- Why Koio was founded
- How Johannes defines authenticity
- A few examples of the unexpected collaborations through which Koio has produced new products
- Johannes' thoughts on influencers
- What's next for Koio
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Bombas Co-Founder and Chief Brand Officer Randy Goldberg joins Adam Conner for a live conversation in New York City.
Today, you'll learn:
- Randy's inspiration to found Bombas with co-founder Dave Heath, and the underlying purpose which pervades the brand
- How Bombas creates communities around its socks and sock wearers
- What authenticity means to Randy
- What's on the horizon for Bombas, including a product launch previously unshared with the public
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Citi Global Consumer Chief Marketing Officer Jennifer Breithaupt joins Adam Conner for a conversation on how the financial giant is striving to become a life partner to its customers.
Today, you'll learn:
- Jen's thoughts on the importance of authenticity
- How Citi holds 12,000 events a year for its customers
- How to become a truly emotive brand
- SeeHerHearHer
- How to leverage employees as brand advocates
- How to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Winc Wines Co-Founders Geoff McFarlane (CEO) and Brian Smith (COO) sit down with me to discuss a whole new way the brand is fostering a community and influence -- an investment opportunity called Winc Shares.
Today, you'll learn:
- How Winc built their direct business with customer-centricity at its heart
- The ways in which Winc taps into consumer participation to create new products and build the brand
- What Winc Shares is, and how Winc plans to foster a new community of investors within and alongside its fans, followers, and subscribers/customers
- The journey ahead for Winc as a brand
Here are ways in which you can learn more about Winc Shares: 1) The SeedInvest Page: https://www.seedinvest.com/winc/series.d 2) The Offering Circular: trywinc.com/invest (PDF)
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, SAP Chief Marketing Officer Alicia Tillman joins Adam Conner for a conversation on how the enterprise software juggernaut aims to stay relatable at all times.
Today, you'll learn:
- Alicia's journey to SAP and what authenticity means to her
- How SAP translates listening and invoking feelings into business as a B2B brand
- The power of partnerships with influencers and brand ambassadors like Karlie Kloss as part of SAP's marketing mix
- The power of purpose
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Pearle Vision Chief Marketing Officer Doug Zarkin joins Authentic Influence for a conversation on how the brand is staying focused on the future through genuine brand identity.
Today, you'll learn:
- How Pearle Vision pursues a "Quality care brand" strategy
- How the brand builds trust through doctors as franchisees
- Competing against the wave of DTC in eyewear (Warby Parker, Felix Gray, etc)
- Tips on how to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I am joined by Parachute CMO Luke Droulez for a conversation on how the home essentials and lifestyle brand strives to foster a community of "true authenticators" for its quickly growing DTC business.
Today, you'll learn:
- Luke's journey from Parachute's first-ever hire to CMO
- The blossoming of #myparachutehome
- How Parachute aims to foster environments and experiences today which encourage consumers' endorsement without #ad or #sponsored
- Parachute's new avenues for development (i.e. Pinterest)
- How Parachute's in-market tactics work in comparison to the rest of the home essentials industry at-large
- Tips to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, we are joined by PepsiCo CMO Greg Lyons for a conversation on how the American beverage giant is addressing the ways it interacts with its loyal drinkers.
Today, you'll learn:
- How PepsiCo strives be the at the center of pop culture
- The importance of authenticity to PepsiCo
- The brand's diverse portfolio, and how it strives to get as individualized as possible when it comes to brand experience
- Greg's views on engagement of "people" vs "consumers"
- Greg's thoughts on the "mobile crisis" when it comes to content and the way brands interact with their audiences
- Greg's advice on how to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, we are joined by Gap CMO Alegra O'Hare for a conversation on how the American fashion staple is pursuing its individual image as a brand.
Today, you'll learn:
- Gap's brand strategy
- Gap's recent "Forward" and "It's Our Denim Now" campaigns
- The use of real consumers in Gap's marketing strategy
- New ways to interact with Gap
- Alegra's tips to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, we are joined by Funko CMO Molly Hartney for a conversation on how the obsession-driven collectible brand is driving the business through the stories of its diehard Funatics.
Today, you'll learn:
- How Funko became such an obsessed-over brand in the first place
- The importance of "Funaticism" as a driving force to build the brand organically and from the grassroots level
- The ways in which Funko amplifies the stories and experiences of its fans/consumers
- Molly's favorite stories of collector and consumer experiences with the brand
- Some of the newest ways in which fans can interact with Funko today
- Molly's favorite Pops
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, we are joined live in D.C. by Bob Garfield. Bob is a legendary ad critic, Organizer of PURPLE Project for Democracy, and Host of NPR's On the Media.
Today, you'll learn:
- How advertising has changed through the 2010s with the rise of influencers and pervasive UGC
- How the different mediums and types of content available to consume evolve the original framework of "the relationship era," where the focus is on building trust and relatable experiences
- Industries of particular note when it comes to highs and lows of "the relationship era"
- In Bob's opinion, some of the most memorable public brand/consumer interactions in recent memory
- The origins of PURPLE and plans for its future
- Tips on how to become more authentic
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, we review the best moments from Authentic Influence from the first half of 2019.
This episode reflects clips and subjects from the following thought leaders:
- United Way CMO Lisa Bowman, Hallmark CMO Lindsey Roy and Levi Strauss CMO Jen Sey on stories of personal experience
- Mastercard CMO Raja Rajamannar and Cisco CMO Karen Walker on fostering influence through employee initiatives
- Foot Locker CMO Jed Berger and New Balance VP Global Marketing Chris Davis on being truly representative of your consumer
- ALSAC / St. Jude CMO Emily Callahan on questioning yourself and brand transformation
- GE CMO Linda Boff on authenticity as overused but important
It's been a great year so far; here's to a similarly great back half of 2019!
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, we are joined by Linda Boff, Chief Marketing Officer of General Electric. Linda is also the current Chair of the Ad Council.
Specific topics to be covered in this episode:
- Linda's "zig-zag" journey to CMO, and the 3 values she's carried with her along the way
- The mentality of mind share over market share
- How to cope with the public's increasing lack of tolerance for the interruptive nature of advertising
- The importance of brands becoming more bespoke in their approach to consumers and audiences
- Examples of new digital media, concepts and experiences which fuse content, design and technology
- Pertinent issues for brands, from Linda's purview atop the Ad Council
- Advice on how to be a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, we are joined by Jed Berger, Chief Marketing Officer of Foot Locker. Foot Locker is an $8B sportswear and footwear retailer which operates under banners such as Foot Locker, Champs Sports, and East Bay.
Specific topics to be covered in this episode:
- Jed's entrepreneurial journey to Foot Locker and the CMO role
- Connected loyalty and brand experiences through Foot Locker's FLX Program
- Investing heavily into the secondary sneaker market, and the opportunities for authentic consumer engagement therein
- Upcoming innovation through Foot Locker's Greenhouse incubator program
- Tips to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, we are joined by Karen Walker, Chief Marketing Officer at Cisco.
Specific topics to be covered in this episode:
- How Karen has transformed Cisco's marketing function since becoming CMO in 2015
- The importance of authenticity and purpose in B2B, including the differences (or lack thereof) between how buying decisions are made in B2B and B2C environments
- Cisco's Bridge to Possible initiative
- How individuals sharing their own stories is a more powerful message than something delivered directly from a brand -- with supporting metrics
- How Cisco encourages and amplifies individual experiences within their content
- What's next for the Cisco team
- Karen's tips on how to become a more authentic marketer, no matter the buyer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Subscribe on Apple Podcasts.
Subscribe on Spotify.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn. You can also reach him via email at adam.conner@govivoom.com
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, we are joined by Jen Sey, Chief Marketing Officer of Levi Strauss, for a discussion on how to enable authentic self-expression everywhere and everyday.
Specific topics to be covered in this episode:
- How Jen has grown through her 20 years of being part of the Levi's family
- The guiding principles Jen relies to keep a global mainstay continuously fresh in the eyes of consumers
- liveinlevis and other ways the organization encourages and amplifies authentic-self expression through their products and fans
- How Levi's has invested heavily into being purpose-driven
- Goals for the remainder of 2019 and beyond
- Tips for becoming more authentic in messaging
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Subscribe on Apple Podcasts.
Subscribe on Spotify.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, we are joined by Emily Callahan, Chief Marketing Officer of ALSAC, the fundraising and awareness organization of St. Jude Children's Research Hospital.
Specific topics to be covered in this episode:
- Emily's journey to join ALSAC
- How Emily tackled the biggest challenges and opportunities at ALSAC as its first CMO
- Emily's favorite St. Jude stories
- St. Jude Inspire as a media publishing model
- Measuring success for the St. Jude Inspire platform
- How work with corporate partners amplifies efforts and the stories ALSAC / St. Jude powers
- Emily's strategy for selecting and integrating a complex portfolio of platforms to grow the St. Jude brand and raise funds
- Top 3 things that Emily has learned leading marketing in two successful nonprofit organizations that she believes CMOs in for-profit companies should apply
- Ways people can support the St. Jude mission
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Subscribe on Apple Podcasts.
Subscribe on Spotify.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Mastercard's Raja Rajamannar joins Vivoom for a live podcast from Mastercard HQ in Purchase, NY.
Specific topics to be covered in this episode:
- Mastercard’s broad evolution from “storytelling” to “storymaking”
- Mastercard’s work to become universally authentic through a robust sonic brand architecture
- Putting innovation, human-connection and technology at the forefront of all marketing efforts
- Mastercard’s efforts to be purpose-driven
- How Mastercard leverages and amplifies the individual experiences they power
- Raja’s focuses going forward as president of the World Federation of Advertisers
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Subscribe on Apple Podcasts.
Subscribe on Spotify.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: Copyright Mastercard 2019
On today's episode, I'm so glad to host a conversation with Vincero Watches Co-Founder Tim Nybo about why, for all brands, now is the time to get direct.
Specific topics to be covered in this episode:
- Tim's journey to found Vincero, stemming from entrepreneurial ventures in China
- Tim's viewpoint on building "quality-then-quantity" social followings
- How influencers, advocates, and real customers come together into Vincero's content strategy
- How building a brand is impacted when there is already competition in DTC -- as watches comprise one of the first categories to have multiple robust DTC brands like MVMT and Daniel Wellington
- Some of the new ways Vincero is incorporating real customers into their brand story
- Tips on injecting personality into a brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Subscribe on Apple Podcasts.
Subscribe on Spotify.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode we are so happy to be joined by Mark Pitchford, Chief Sales and Marketing Officer at esurance, to discuss how to make building relationships with consumers surprisingly painless.
Specific topics to be covered in this episode:
- What about esurance drew Mark in
- The guiding principles Mark employs to put the customer at the center of esurance's message every day
- How being a direct-to-consumer insurer enhances esurance’s ability to develop 1:1, personalized relationships
- Tips on how to become more authentic and relatable in messaging
- What Mark loves the most about Dennis Quaid
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Subscribe on Apple Podcasts.
Subscribe on Spotify.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
Today, we are proud to welcome Loren Angelo, Vice President of Marketing at Audi, to the podcast. Through the course of our conversation, Loren explains how he drives relationships with consumers at Audi through unique consumer experiences.
Specific topics to be covered in this episode:
- What inspired Loren to join Audi
- Audi’s approach to the auto industry as a self-proclaimed challenger luxury brand - and what that means for the tactics they employ in their marketing strategy
- How Audi leverages unique interactive experiences to better engage and drive affinity with its current and potential customers
- Audi's approach to social
- What Loren is most looking forward to for Audi’s marketing efforts in 2019
- Loren's favorite Audi of all time
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Subscribe on Apple Podcasts.
Subscribe on Spotify.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I sit down with Lindsey Roy, the Chief Marketing Officer of Hallmark, to explore the power of words and how to amplify them through the authentic voice of the individual.
Specific topics to be covered in this episode:
- Level-setting with a life-changing event for Lindsey which gives her unique life perspective -- and how to get it for free
- What pushed Lindsey to become the youngest-ever VP at Hallmark
- As part of the organization arguably the strongest at capturing and amplifying stories in the world -- what are some guiding principles Lindsey has carried in her career to help Hallmark get even better at it every day
- How Lindsey leverages Hallmark's audience of consumers, who choose everyday to tell their stories through Hallmark, to grow the authentic influence they have
- Tips to become more authentic
- Lindsey's favorite card
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Subscribe on Apple Podcasts.
Subscribe on Spotify.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, I have the pleasure of chatting with Lisa Bowman, the Chief Marketing Officer of United Way. United Way is #1 on Forbes' Top 100 U.S. Charities list, and serves over 60 million annually.
Specific topics to be covered in this episode:
- What it means to be a "communitarian"
- The similarities between heading up marketing efforts in the for-profit and non-profit sectors
- Lisa's favorite story of service from the over 60 million stories told annually
- The importance of collecting and amplifying authentic stories of service to further United Way's brand and message, and how it assists the development effort by growing the volunteer and donor network
- The importance of partnering with corporations and leveraging "donated media" to spread the word
- Some of the newest ways in which we can offer to help United Way's mission in 2019 and beyond
We hope you enjoy today's episode! Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
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Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
Welcome to another year of Authentic Influence! Today, we begin 2019 with a conversation with Chris Davis, VP Global Marketing at New Balance.
Specific topics to be covered in this episode:
- Why New Balance prefers a network of ambassadors consisting of pro-level athletes and others over traditional "influencers" to develop true authenticity as opposed to advocacy
- How New Balance balances product co-creation and content freedom to maximize the authentic value of its ambassador partners
- The ways in which New Balance leverages "challenger" tactics in its marketing, and the implications it has for building influence against the grain
- How New Balance has leaned into defying conformity and testing new initiatives, with the realization that comfort and growth cannot coexist
- How peer-to-peer influence is the most authentic type of influence available in the market today
- New Balance's upcoming partnerships across sports and beyond
- Advice on how to become more authentic in general within messaging and branding
We hope you enjoy!
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, your host Adam Conner dives into (nearly) everything that happened in 2018 in the world of digital marketing and advertising, how that has changed the landscape of ads and digital presences, and what to look for in 2019.
Specific year-in-review topics to be covered in this episode:
- How to Get Direct (how DTC brands are chipping away at major consumer groups' typical growth)
- Ad Trends Changing (diversification, in-house efforts, etc)
- Ads Becoming Risky (scandals, distrust, etc)
- Increasing Regulation (GDPR, Article 13, etc)
- Influencers Evolving (nano-influencers, fraud, etc)
Enjoy! It's been a pleasure launching and producing this podcast in 2018 and I can't wait to see what 2019 has to offer.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Thanks!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Feeding America CMO Catherine Davis joins the podcast to chat about the great work Feeding America does all year-round, beyond the holiday season, as well as how being human as a facet of marketing applies especially when the end goal is a cause rather than consumption.
Specific topics to be covered in this episode:
- What Cathy was able to translate her vast experience from the for-profit world to non-profit
- The importance of a brand being perceived as "human"
- How does marketing to and the direct inclusion of an audience change when the end goal is a cause as opposed to consumption
- How Feeding America directly injects and amplifies the voice of its donors and beneficiaries within its storytelling
- What Feeding America is doing this holiday season to provide for the hungry, and how you can help
- How marketers can start down the path of becoming more human in their messaging, whether the end goal be a cause or otherwise
Check out all the amazing things Feeding America does, and how you can contribute, here.
Find Catherine Davis on LinkedIn here and Twitter here.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Follow Authentic Influence on Twitter.
Subscribe to Authentic Influence on Apple Podcasts.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Vivoom CEO Katherine Hays joins us once again on the show, as together she and I discuss building inherently shareable products and experiences in today's world of fast-paced, consumer-centric, and consumer-driven marketing.
Specific topics to be covered in this episode:
- Why shareability is so important through the rise of the "experience" economy
- How it has evolved in the 21st century
- Some key factors driving it
- Brands we believe are doing it well today
- How marketers can start to focus on becoming more shareable -- and the implications it has upon their businesses.
Read Katherine's November 27 Entrepreneur article via the link here.
Here is the 1998 HBR piece on "The Experience Economy."
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Follow Authentic Influence on Twitter.
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Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
Peter Horst has held tenure as CMO of TD Ameritrade, TruSecure (later acquired by Verizon), and most recently The Hershey Company. He also notably took the helm as SVP of Brand Marketing and CMO of Capital One, during which time he was behind the financial giant’s now famous slogan: “What’s In Your Wallet?” Today, Peter Horst is the founder of CMO Inc., through which he advises organizations on marketing and brand strategy and speaks to groups around the world on leadership challenges in modern marketing. He also writes for Forbes and CMO.com, and is the author of Marketing in the #Fakenews Era: New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust.
On today's episode, Peter Horst sits down with Adam Conner to discuss content and marketing as a whole in a world of increasing consumer skepticism and outright distrust.
Specific topics to be covered in this episode:
- The extent to which brand value is reflective of business value
- How branding is optimally leveraged within content, including UGC
- The extent to which increasing societal skepticism has hurt brands' abilities to be genuine in their content and marketing strategies
- The extent to which brands open themselves up to high business risk when giving their IP to consumers for use in creating content on mostly unregulated social spaces -- even when intentions are good
- Broadly, how businesses can protect themselves today when talking about branded content/messaging in general -- how to be thoughtful and sensible
- Tips and best practices today for promoting your brand's message and value while mitigating risk
Special thanks to Peter Horst for joining the podcast. You can find his book, Marketing in the #Fakenews Era: New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust, on Amazon here.
You can find Peter Horst here on LinkedIn and here on Twitter.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Boston Red Sox CMO Adam Grossman, who took time during Boston's successful postseason run to its 9th and most recent World Series title to talk with Adam Conner about the power of Red Sox Nation and incorporating their voice into the team's overall mission and strategy.
Specific topics to be covered in this episode:
- How to make a brand inherently shareable
- How to optimally invest in shareable fan experiences
- Measuring shareability
- How to balance the voice of the fan in content and messaging between positive and polarizing
- How to deliver content on the fans' terms
Thanks again Adam!
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Follow Authentic Influence on Twitter.
Reach out to Adam Conner on LinkedIn.
Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
In the debut episode of Authentic Influence, Vivoom CEO Katherine Hays sits down with Adam Conner to lay some UGC groundwork – best-in-class standards to which any business should hold themselves to ensure they are getting the most value out of user-generated content.
Katherine is a visionary in the world of marketing and advertising technology. She made her first entrepreneurial venture in the gaming world through the co-founding of Massive Inc. which sought to embed dynamic branded content into video games. After Microsoft acquired Massive, she moved on to become CEO of GenArts, whose Sapphire visual effects software is a must-have in Hollywood and is used by the majority of the feature-filmmaking industry. Today, she is co-founder and CEO of Vivoom, a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers, and the pioneer of a business practice known as User-Generated Advertising.
Specific topics to be covered in this episode:
- Why Katherine started Vivoom
- Views on the advertising industry today
- Why UGC is important, and why it is seriously risky in its current use as a business practice
- Standards for how marketers/entrepreneurs/brand strategists should be thinking about building up best-in-class UGC practices for their businesses
- Most important first step to take in getting started down the path to UGC best practices
Reach out to Katherine Hays on LinkedIn.
Reach out to Adam Conner on LinkedIn.
Follow Authentic Influence on Twitter.
Learn more about Vivoom here.
Be sure to stay subscribed for more content and thought leadership, and do please leave a rating and review on iTunes if you like what you hear.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
This is Authentic Influence: a new show brought to you by Vivoom and hosted by Adam Conner, which dives into the user-generated content revolution which has placed an extraordinary amount of brand power into the hands of the everyday consumer.
Tune in and together we’ll explore this revolution and bring to light the good, the bad, and the ugly of UGC today. We’ll sit down with chief marketing executives, thought leaders, and social influencers alike to get a sense of how the biggest brands in the world are tapping into this new wave of marketing. And finally, we’ll share best practice tips and strategies for how to use user-generated content to turn your audience into a network of authentic influencers.
We can't wait to have you listen in!
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)