In Camera Podcast: Recent Episodes
In Camera Podcast
Weekly insider legal marketing tips that will help you grow your practice. Liel Levy from Nanato Media and Grace Montealegre from Persist / Gacovino, Lake & Associates, present actionable takeaways that solve law firm marketing and business problems, all while promoting a multicultural and inclusive approach. Subscribe and join the legal marketing conversations nobody has invited you to participate in before.
In the latest episode of the In Camera Podcast, Grace and Liel tackle the evolving landscape of employment retention tax credits with new insights from a recent conference. They unravel the complexities of IRS processing challenges, fraud impacts, and the potential for claim closures and re-openings, delivering essential updates for the legal sector.
Shifting focus, they also dissect the intricacies of legal marketing, emphasizing ethical lead generation and the nuanced regulations surrounding veterans' settlements. The dialogue is a call to action for law firms to prioritize transparency and compliance in their marketing strategies.
Listeners are treated to vital takeaways on leveraging financial incentives like tax credits, the importance of ethical marketing to maintain a law firm's integrity, and the need for proactive adaptation to regulatory changes. This episode is a treasure trove for legal professionals aiming to navigate the intricate dynamics of tax opportunities and marketing ethics in today's legal environment.
Welcome to our conversation.
Resources mentioned in our episode:
- ERTC Updates
- Learn Mass Torts
- Latest Camp Lejeune Lawsuit Updates
Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
Harnessing the power of AI in the legal field has never been more vital, and ChatGPT-4 Turbo is leading the charge. Law firms are finding themselves at a pivotal juncture where adapting to technological advancements isn't just beneficial; it's essential for staying competitive.
In this week's episode, Liel and Grace take a deep dive into how ChatGPT-4 Turbo is revolutionizing law firm operations. They discuss its remarkable ability to access and utilize local state regulations and legislation, a feature that proves invaluable for content creation and strategy formulation in legal practices.
The conversation also touches upon the multifaceted role of AI as a supplementary tool in the legal industry. From enhancing content creation to aiding in document reviews, image creation, and audio voiceovers, AI's utility in modernizing law firm operations is underscored. This episode is a must-listen for law firms looking to leverage AI technology to boost their efficiency and maintain a competitive edge in an evolving legal landscape.
Resources mentioned in our episode:
- The 2023 Business of Law Conference Overview
- ChatGPT-4 Turbo new updates and features
If you enjoy the show, subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
In the modern era of legal practice, the influx of fake leads poses a significant challenge. As law firms navigate this digital landscape, understanding and guarding against lead fraud and TCPA violations becomes paramount.
In the latest episode, Grace and Liel dive deep into the pressing issue of fake leads and the rising concerns around TCPA lawsuits. They also shed light on the upcoming National Trial Lawyers Association's Business of Law Conference. Adding to the mix, they discuss the news about PowerPort chemo ports by Bard leading to injuries and subsequent lawsuits, highlighting the implications for the legal community.
Through their expert lens, they unveil strategies to discern genuine leads from fraudulent ones. Law firms seeking to shield themselves from lead fraud and anticipate TCPA-related legal challenges will discover essential guidance and strategies.
Resources mentioned in our episode:
- Rise in Fake Leads, Lead Fraud and TCPA Lawsuits Sparks Concern for Plaintiff Law Firms, ZeroRisk Cases, Offers Solutions
- The Business of Law Conference Overview
- PowerPort Chemo Ports By Bard Lead To Injuries And Lawsuits
If you enjoy the show, subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
Business automation tools are revolutionizing the way law firms operate, offering a blend of efficiency and innovation. As the legal sector grapples with the challenges of modernization, these tools are emerging as the linchpin for success.
In this week’s episode, Grace and Liel navigate the myriad of automation tools tailored specifically for law firms. They delve into the nuances of CRM systems, emphasizing the transformative potential of platforms like Zapier. The conversation also touches on the power of communication tools and the significance of automating marketing campaigns for a more streamlined outreach.
But it's not just about the tools; it's about the impact. The episode sheds light on the tangible benefits these tools bring to the table, from enhanced client communication to efficient task management. For law firms looking to elevate their operations and stay competitive, this episode offers a roadmap to the future of legal practice.
Resources mentioned in our episode:
- Thomson Reuters Institute’s ChatGPT & Generative AI within Law Firms report
If you enjoy the show, subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
Navigating the maze of software options can feel overwhelming, especially when you're trying to find the perfect fit for your law firm. But don't worry, we've got you covered!
In this week's episode, Grace and Liel get real about the software that can take your law firm to the next level. Forget the jargon; we're talking about what actually works. From case management to document automation, we break down the tools that can make your life easier and your practice more efficient.
And it's not just about the tech. We also dive into how to pick the software that vibes with your firm's unique needs. Whether you're flying solo or part of a bustling practice, there's a game-changing solution out there for you. Tune in to learn more!
Resources mentioned in our episode:
- For 2023, which tech tools might help your law firm flourish?
- Top Tech Tools for Lawyers in 2023
- Zoho CRM
If you enjoy the show, subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
Twitter's radical rebrand to "X" has left us wondering about the implications for the social media landscape. Alongside this, the rise of AI in the legal field is creating new opportunities for lawyers to enhance their skills and leverage cutting-edge technologies for their marketing strategies.
In this week's episode, Grace and Liel delve into the impact of Twitter's rebranding and what it means for users. They also discuss the growing importance of AI courses for lawyers, highlighting how these courses can equip legal professionals with the knowledge and tools needed to stay ahead in a rapidly evolving industry.
Keeping up with the latest AI news? We explore the potential of AI technologies like gaze redirect, which can be used to create more engaging and personalized marketing content. By understanding and exploring these technologies, lawyers can boost their marketing efforts and connect more effectively with their target audience.
Resources mentioned in our episode:
- Pilmma AI Workshop
- Twitter Rebrand Explained
- Gaze Redirect
If you enjoy the show, subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
In this week’s episode, Anna Dean Kamins, a big name at The Lake Law Firm and an expert in mass torts, is joining Grace and Liel to discuss key takeaways from this year’s American Association of Justice Convention. She also shares how she got started in mass torts and gives out practical advice on how other lawyers can embark on mass tort litigation.
But that's not all. Want to know about the hottest mass torts that lawyers should have their eyes on? Anna, Grace, and Liel dive into it, making sense of all the legal complexities. From the big rulings to the emerging challenges, they cover it all. If mass torts have ever felt like a mystery to you, this episode is your key to understanding.
Whether you're in law yourself or just fascinated by it, Anna's insights will get you thinking, and our hosts, as always, will make sure it's a fun ride. Buckle up!
Resources mentioned in our episode:
- AAJ 2023 Annual Convention
- Mass Torts Made Perfect
- Public Citizen
If you enjoy the show, subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
In this week's episode, Grace and Liel dive into the explosive launch of Threads and its implications for Meta, causing quite a disruption in the Twitterverse. It seems Twitter has been hemorrhaging users and advertisers since last year, and this latest incident takes the cake.
Grace enlightens us on Meta's hasty go-to-market strategy, which has left them scratching their heads over how to tackle the European market. Currently, their platform offers limited exploration options, but this will most likely change in the coming months. Meanwhile, Liel points out that delaying interests and hashtags might actually force users to focus on following more individuals, a clever way to customize their timeline.
When it comes to law firms, threading the needle between Threads and Instagram is a breeze. Setting up an account can be accomplished with just a couple of clicks, and the best part? Growing your community doesn't require months or years, but mere days. Threads presents a promising opportunity in the social media marketing landscape for law firms, and in this conversation, we'll reveal how to hit the ground running and prepare for the influx of ads.
Here are the resources we mentioned in our episode:
- Did Threads lose its momentum?
- Features of the Meta Threads App
- Clio’s Threads Guide for Lawyers
Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
Episode notes powered by ChatGPT
Welcome to "In Camera Podcast" with your hosts, Grace and Liel! In this captivating episode, they kick things off by unraveling the latest scandal involving tech giant Google. Hold onto your seats because Google has found itself in a bit of a pickle yet again. This time, they're being accused of miss-selling video ads, disregarding their own standards a whopping 80% of the time. Talk about a slip-up! According to a jaw-dropping Analytics study, advertisers from small businesses to Fortune 500 companies and even the U.S. Federal Government may have forked over premium prices for a service that Google allegedly failed to deliver. We're talking billions of digital ad dollars potentially down the drain! The True View ad product, which you've probably seen on YouTube and third-party websites, is under fire for not living up to its promised standards, like playing audio and appearing in high-value locations. The claims are denied by Google, of course, who defends the effectiveness and viewability of their Google Video Partners network. Who will come out on top in this ad showdown?
But wait, there's more! Grace and Liel then transition into guiding you through the intricate process of launching a new PPC search campaign in a foreign market. They've got some expert advice, and this time they're putting on their law firm hats. Tune in as they share seven invaluable steps to help you conquer uncharted marketing territories like a pro. From estimating search volume and setting realistic budgets to strategically targeting local queries with regional keywords, they've got the inside scoop. They'll also delve into the importance of customizing ad copy and landing pages to resonate with your new audience, checking conversion tracking and tagging to ensure accurate results, researching local competitors for bidding and messaging opportunities, and the power of integrating other channels to bolster your branding efforts. Remember, success in a new market hinges on proper planning and careful monitoring.
Ready to dive into this captivating episode? Go ahead and hit that play button now, and be sure to subscribe for more exciting episodes of "In Camera Podcast."
Resources mentioned in our episode:
- Google TrueView may have misled dozens of advertisers and violated its own guidelines
- Adalytics TrueView Report
- 7 PPC planning tips when entering a new geographic market
Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
Episode notes powered by ChatGPT
Get ready for an electrifying episode as Grace and Liel plunge headfirst into the thrilling world of Google Marketing Live 2023! Brace yourself as they uncover the jaw-dropping announcements made by Google concerning Google Ads. With AI at the helm of creativity, they'll explore the exhilarating debate: should you entrust your creative work to the digital geniuses or risk being lost in a sea of mediocrity? It's a high-stakes game where your brand's distinction hangs in the balance!
But hold on tight, because the excitement doesn't end there! Grace spills the beans on the latest developments in the talcum powder mass torts, revealing the twists and turns that keep us on the edge of our seats. And that's not all—prepare for a mind-blowing comeback as the 3m earplugs mass torts resurface from the depths of legal limbo. Just when you thought it was game over, they're back in action, proving that persistence pays off!
And if that's not enough to get your heart racing, get ready for a game-changer in the digital realm. Your law firm's Google Business Profile has transformed into a supercharged powerhouse. Say goodbye to the sidelines and hello to the spotlight! With enhancements and the chance to claim a featured block in the new search generative experience, you'll leave your brand competitors eating your dust. It's a thrilling race to the top, where every click and search can make or break your success.
Resources mentioned in our episode:
- Your GBP can be the key to SGE
- Google Marketing Live - Everything you need to know
- Vista Law Firm Leadership Summit
Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
Hey, loyal listeners! We're aware of some audio quality gremlins that have been causing trouble in our recent sessions. We want to assure you that we're on it, and we're determined to get back to our usual recording standards. Thanks a million for your patience and continued support. We promise to make your listening experience top-notch again soon!
Episode notes powered by ChatGPT
In this week's episode, Grace and Liel fearlessly dissect the 2023 Wordstreem Google Ads Benchmarks for the Search network. Brace yourselves for a rollercoaster ride of click-through rates, conversion rates, cost per clicks, and cost per leads. We'll reveal what's been climbing up and what's been taking a nosedive, and how it all affects your prestigious law firm.
But wait, there's more! Our conversation will equip you with the top-notch lingo and terminologies you need to effortlessly translate the insights from this year's report into cold, hard projections for your law firm. Or, better yet, use them to size up your firm against those fancy benchmarks in the report.
And that's not all! Liel, will uncover the juicy secrets behind the winners and losers in this captivating report. Prepare to have your mind blown as he unravels the mysteries of how the search platform has evolved, thanks to the ever-changing whims of consumer behavior. Oh, and don't worry, he won't leave you hanging—Liel will dish out practical tips on how your law firm can conquer the brave new world of AI-powered search.
So buckle up, dear listeners, because this episode is going to take you on a wild, witty ride through the intriguing world of Google Ads benchmarks and the enchanting realm of legal marketing.
Resources mentioned in our episode:
- Google Ads Benchmarks 2023
- Can someone please run these numbers for me?
Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
(Over-the-top) Episode notes powered by ChatGPT
In this week's episode, Grace and Liel unravel the case of the revamped Bard and Google's AI bot, presenting their first impressions and conducting a courtroom showdown with the formidable ChatGPT. They dig deep into the AI realm, weighing the risks versus the undeniable benefits that can turn you and your team into legal eagles of productivity.
Prepare your briefs as they tackle the hot topic of Montana's state-level ban on TikTok. Will it hold water or crumble like a poorly constructed contract? Tune in to find out!
But hold your objections! They also reveal the legal magic behind YouTube TV's incorporation of 30-second TV ads powered by AI brilliance. Witness the tremendous results that have lawyers and marketers rejoicing. So sit back, relax, and join their no-nonsense private legal marketing conversation that will leave you craving for more.
Resources mentioned in our episode:
- Montana issues ban on TikTok
- YouTube offers 30-second unskippable TV ads
- Comparing Bard against ChatGPT
Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
Episode notes powered by ChatGPT
Grace and Liel reunite after what feels like a century, and they have some juicy updates to spill!
Liel is excited to share the launch of his new book, "En Español También es Marketing," which is basically the secret sauce to help Spanish-speaking Latinos dominate the business world. Move over, competition!
Grace spills the tea on her recent presentation at Mass Torts Made Perfect, where she schooled everyone on how to manage a team remotely. And, of course, she's got some insider info on all the juicy gossip that was exchanged during the cocktail receptions.
And if that's not enough, Grace has a list of seven signs that your leadership skills need some work, all thanks to her attendance at the Fireproof Summit in Detroit. Don't worry, folks; she's got your back. Tune in now!
Resources mentioned in our episode:
- "En Español También es Marketing," Liel’s new book
- What the Financial Times have to say about J&J’s efforts to protect their latest venture
- Fireproof by Mike Morse
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In this week's episode, Grace and Liel dissect the recent Florida Tort Reform bill. They delve into how this will impact law firms in Florida and the murky waters of insurance savings that supposedly "benefit everyone," but let's be real, insurance companies always come out on top.
But wait, there's more legal drama! Johnson & Johnson's offer to settle talcum powder lawsuits for a paltry $9 billion has law firms questioning the sincerity of their apologies. With over 60,000 cases to settle, that offer is like trying to buy a mansion with couch cushion change.
In a refreshing turn of events, Grace and Liel offer up some sage advice on how mastermind groups can serve as invaluable partners in your law firm growth strategy. These groups provide support in navigating tough times, uncharted territories, and new unreasonable laws while also allowing you to share insights and experiences with fellow lawyers.
And if that's not enough to pique your interest, this episode takes an unexpected detour into the world of Formula One. Who says legal podcasts can't be thrilling?
Resources mentioned in our episode:
- Governor Ron DeSantis Signs Comprehensive Legal Reforms into Law
- Johnson & Johnson offers to pay $8.9 billion to settle talcum powder lawsuits
- The Power of Masterminds
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Episode notes powered by ChatGPT
In this week's episode, Grace and Liel are throwing a party, and the theme is AI. They'll be discussing social media and the Google dilemma on how to compete with Chat GPT in a way that doesn't result in them getting blown out of the water.
It's like Congress had a piñata party, and the CEO of TikTok was the piñata. Members of Congress from both sides of the aisle took turns beating up TikTok, but did they really accomplish anything? We'll discuss it.
While Google's release of Bard was met with all the excitement of a soggy piece of toast, Chat GPT 4 is making waves. It's so smart; it can pass the bar and make it to the top 10% of scores, but does that qualify it to write your website’s content? We will find out.
Join us for a conversation that's equal parts informative and witty as we explore the state of legal marketing and AI.
Resources mentioned in our episode:
- Join Grace’s presentation at MTMP in Las Vegas on April 11th at 3 pm
- The Verge hands-on with Bard
- CEO TikTok hearing, the human piñata experience
- Chat GPT 4, the bar exam challenge
Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
Episode notes powered by ChatGPT
As TikTok’s future in the U.S. is up in the air due to potential bans, the platform is still making big marketing moves by entering the search ads market and challenging Google and Microsoft. Is it time to get down with the kids and embrace TikTok search?
Competition breeds innovation, and this week’s episode is all about exploring new marketing trends from the tech giants. How will Google adjust to keep advertisers on its platform? We can only expect more exciting developments in the search advertising space. Remember that while TikTok may be the shiny new toy on the block, you shouldn’t throw all your eggs in one basket just yet.
Another wise business move we strongly recommend is to claim your Employee Tax Retention Credit. If you’re a business owner who had at least three full-time employees during the pandemic and retained them, you may be eligible for the ERTC. To learn more about this credit and whether your business qualifies, visit ertcadvisors.org.
Resources mentioned in our episode:
- TikTok enters the search ad market, challenging Google and Microsoft
- DuckDuckGo Enters the AI Race with DuckAssist
- What is Employee Retention Tax Credit (ERTC)?
- IRS issues renewed warning on Employee Retention Credit claims
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This week's episode is a legal blockbuster packed with exciting updates and insights from Grace and Liel. First, they examine the evolution of remote work versus office work, digging into whether the pandemic has permanently shifted our views on traditional work arrangements. Will the office become a thing of the past, or are we destined to return to the grind of the daily commute?
But wait, there's more! The hosts also explore the potential fallout of a TikTok ban, looking at how law firms who rely on the platform for lead generation can prepare for such a scenario. And if that weren't enough, they remind us to keep an eye on current events like train derailments and wildfires, which could quickly develop into mass torts.
This episode is a legal tour de force, offering listeners a strong dose of tech, legal marketing, and mass torts updates. So get ready to dive deep into the legal world and stay ahead of the curve with Grace and Liel.
Resources mentioned in our episode:
- Biden approved deciding fate of TikTok
- OpenAI’s ChatGPT & Whisper API Now Available
- Mark Zuckerberg says Meta now has a team building AI tools
Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
Move over, Kardashians, the race between Microsoft and Google for AI dominance is the new reality TV drama! With The New Bing showing impressive performance improvements compared to ChatGPT, it's like watching the underdog coming out of nowhere to challenge the champ. Meanwhile, Google's own Bard prototype seems to be taking a nap, proving that even tech giants need a power nap every now and then.
On this week's episode, Grace and Liel discuss the juicy details of the ongoing AI showdown, predicting how search engines are likely to evolve with these new advancements. They also dive into the legal world, where hair relaxers are causing more drama than a bad dye job. The filing of 57 lawsuits in federal court has propelled this young mass tort forward. And J&J's recent attempt to wriggle out of talcum powder claims has hit a setback.
Who needs Hollywood when you have tech giants and legal battles keeping us on the edge of our seats?
This episode summary is courtesy of ChatGPT by OpenAI
Welcome to our conversation.
Resources mentioned in our episode:
- The market does not welcome well Bard
- The New Bing is here
- 57 hair relaxer lawsuits have been filed in federal courts
- J&J loses
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In this week’s episode, we continue debating what ChtatGPT can and can't do for your law firm. Grace and Liel revisit one of the hottest topics during the National Trial Lawyers Summit in Miami and share updates on the general consensus among legal marketing experts and law firm owners.
Google's earnings call was mainly focused on sharing updates on their efforts to integrate ChatGPT functionality and user experience into their platforms, which can mean that soon we may see a new update to the way the world's most used search engine showcases search results.
Lastly, we get an update on the latest major mass tort to hit the market, hair relaxer, and we also discuss the downfall of Camp Lejeune cases demand, what are the reasons behind it, and how to see beyond the hype of new mass torts now that the industry has evolved into a new era.
Welcome to our conversation.
Resources mentioned in our episode:
- Sundar Pichai confirms Google is working on an AI search feature
- OpenAI releases a tool to detect AI-generated text
- ChtatGPT Plus
- Bad PR, thanks to Camp Lejeune campaigns
Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
In this week’s episode, Grace and Liel do a reality check on the benefits and shortcomings of ChatGPT, from how it can improve your process and client experience at your law firm to where it should be used with caution to avoid damaging your reputation.
As we settle in 2023, Grace walks us through some of the latest updates in the Tylenol Mass Tort, also known as the "Acetaminophen Lawsuit." Grace also discusses the details of an emerging class action that primarily affects women who use hair-relaxing products.
Join our conversation and hear what happens when you put ChatGPT-3 on the bench, why 2023 is having a solid start on the Mass Torts front, and also get a sneak peek of what is taking place this week in Miami during Trial Lawyers Summit.
Resources mentioned in our episode:
- Mass tort launched for claims that acetaminophen caused autism
- Chemicals in Hair Straightening Products
- 2023 National Trial Lawyers Summit in Miami
Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
In the four-year anniversary of In Camera Podcast, we’re kicking off the new year by looking at the digital marketing panorama and all the exciting opportunities to innovate.
In this week’s episode, Grace and Liel discuss Forbes’ list of digital marketing trends that we can anticipate in 2023 during an unpredictable economy. Especially in relation to the business of law, it’s all about taking the bull by the horns and being creative during the looming recession.
Listen to the full episode to know whether you should and how to introduce these trends into your legal marketing strategy this year. Let us know in the replies if you will be trying out any of these trends.
Resources mentioned in our episode:
- Forbes’ Digital Marketing Trends to Watch in 2023 During an Unpredictable Economy
Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
When you focus on building a strong work culture, you can become a high-performance legal team. That’s what Benjamin Sachs argues in his new book “All Rise: Practical Tools for Building High-Performance Legal Teams.”
Benjamin sits down with Liel in a profound discussion that analyzes current misconceptions and structural problems with work culture that prevent law firms from becoming high-performance teams. Taking from his experience working in Big Tech companies, Benjamin offers a systematic approach to team-building that starts with building trust and encouraging vulnerability.
As we transition from a post-COVID environment and return to our offices, Benjamin encourages lawyer CEOs to reflect on their work culture and prioritize team-building for more collaborative and productive law firms.
Resources mentioned in our episode:
- Buy “All Rise: Practical Tools for Building High-Performance Legal Teams” on Amazon
- Check out the book’s toolkit
- Work with The Landing Group, Benjamin’s business consulting firm
- Connect with Benjamin on LinkedIn
Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
As 2022 quickly comes to an end, many small businesses are still attempting to recover from the economic disaster the COVID-19 pandemic left behind. Not all is bleak and hopeless for 2023, though. The IRS’s Employee Retention Tax Credit is just what you need to start the next year on a high note.
In this week’s episode, Grace and Liel sit down for a conversation with Michael Blom from the Lake Law Firm, who shares a comprehensive guide on how business owners can claim their ERTC and reinvest the money in their business. The deadline to apply is fast approaching, however.
If you are a business owner and qualify for the Employee Retention Tax Credit, what better expert than a lawyer with years of experience who will help you get the maximum recovery amount and reinvest the credit back into your business? Call The Lake Law Firm at (888) 987-9071 for a free consultation.
Resources mentioned in our episode:
- COVID-19-Related Employee Retention Credits: General Information
- Claim your Employee Retention Tax Credit with The Lake Law Firm
- Michael Blom’s LinkedIn profile
Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
“Content is king” is a popular expression in the marketing sphere to emphasize that the quality of content is far more important than quantity. Google has reinforced that idea by clarifying that the number of links within a piece of content will not affect the page’s Google Search ranking.
This week, we take a deep dive into the importance of creating high-quality content that provides value to your target audience in order to rank higher on Search. Despite an apparent recession on the way, there are also new marketing strategies to try out in 2023, including Google Ads frequency target for YouTube campaigns.
Grace also shares important updates from the most popular mass torts that every attorney should know: Camp LeJeune, RoundUp, and CPAP lawsuits. As these cases keep brewing, it’s more relevant than ever to keep a close eye on them.
Resources mentioned in our episode:
- Google Ads frequency target for YouTube campaigns
- Google Search ranking algorithm and links
- Camp LeJeune Water Contamination Lawsuit
- Monsanto’s Roundup Lawsuit
- Philips Respironics’ CPAP Device Lawsuit
Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
Amid the rising popularity of mass torts, Camp LeJeune’s Water Contamination Lawsuit has caught the attention of many law firms and, most recently, big corporations. In fact, it seems that Wall Street is more invested in the entire mass tort operation than lawyers themselves. Why is that?
After attending the Women En Mass and Mass Torts Made Perfect (MTMP) conferences this fall, Grace and Liel reflect on mass torts and the importance of putting people first. While mass torts are the perfect opportunity to promote your law firm and increase your caseload, it’s also an opportunity to get to know your clients and keep open communication.
Audio ads as a marketing strategy are gaining traction, and seizing every chance to make your brand known is more important than ever. The episode explores new updates coming to Google ads, including audio ads, that will open your law firm to a wider market and audience.
Resources mentioned in our episode:
- Get started with Google’s audio ads
- Amazon Alexa lawsuit
- Camp LeJeune mass tort updates
- Women En Mass 2022
- Mass Torts Made Perfect 2022
Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.
How do you speak directly to your target market? For https://www.linkedin.com/in/chrisdreyerco/ (Chris Dreyer), CEO, and founder of Rankings.io, the key is specialization–In other words, “niching up.” After discovering his passion for digital marketing, Chris has built a successful SEO agency for personal injury lawyers. He found his niche. In this week’s episode, Chris joins Grace and Liel to discuss the main takeaways from his upcoming book “Niching Up: The Narrower the Market, the Bigger the Prize” and the perks of building a business with a specialized market focus. They also dive deep into Chris’s journey as a digital marketer, an unexpected turn of events, as you will soon find out. Listen to the full episode to learn from Chris’s expertise. While he doesn’t claim to be a professional gambler, his marketing strategy hits the jackpot! Resources mentioned in our episode: https://rankings.io/ (Rankings.io) https://chrisdreyer.co/about/ (Connect with Chris Dreyer) https://www.amazon.com/Niching-Up-Narrower-Market-Bigger-ebook/dp/B0BGQNLJ6N/ref=sr_1_1?crid=1VDGPBU3KQGYW&keywords=niching+up&qid=1666452280&sprefix=niching+up%2Caps%2C302&sr=8-1 (Niching Up: The Narrower the Market, the Bigger the Prize)
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There is no doubt that Google Search will continue to dominate the Internet search space for the foreseeable future—Even more so after they unveiled upcoming updates to the user experience during their Search On 22 event. Liel and Grace go over Google’s announcements: Improvements to the Google Search mobile experience, an upgraded version of the auto-complete feature, and a more dynamic "multisearch" experience to satisfy all your queries. These and more features show that the exciting future of search is here. Amid conference season, Grace shares interesting updates from this year’s Women En Mass conference and the infamous Monsanto mass tort involving a herbicide that has been proven to cause certain types of cancer. Resources mentioned in our episode: https://searchon.withgoogle.com/ (Google’s Search On 22 event) https://www.cbc.ca/documentaries/the-passionate-eye/he-was-drenched-in-a-weed-killer-made-by-monsanto-in-a-workplace-accident-then-he-was-diagnosed-with-cancer-1.6581275 (Monsanto’s RoundUp mass tort) https://womenenmass.com/ (Women En Mass 2022 conference)
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Your actions speak louder than your marketing. With Hispanic Heritage Month come many inauthentic marketing campaigns that claim cultural awareness, even as their actions say otherwise. When celebrating Latino culture and heritage, you can’t just show up for a month and expect your Hispanic community to trust you. In this week’s episode, Grace and Liel share practical tips for law firms to celebrate Latinx culture beyond Hispanic Heritage Month. As the U.S. Latino population steadily grows, you cannot do the bare minimum and expect your firm to stay relevant. Being authentic in your actions and marketing is the first step to building a strong connection with your Hispanic clientele. The discussion also looks at Google’s announcement on their upcoming core update. As a rule of thumb, pay close attention to Google core updates, especially if you’re doing Black Hat SEO tactics that will damage your website’s ranking. Resources mentioned in our episode: https://nanatomedia.com/blog/celebrate-hispanic-heritage-month-2022-law-firms/ (How Law Firms can Celebrate Hispanic Heritage Month in 2022) https://law.stanford.edu/courses/spanish-for-lawyers/ (Stanford Law School's "Spanish for Lawyers" course) https://www.smu.edu/CAPE/Programs/Certificates/spanish-for-legal-professionals (Southern Methodist University's "Spanish for Legal Professionals" certificate)
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https://www.linkedin.com/in/kylebachus/ (Kye Bachus) has seen and done it all; building a law firm from the ground up to become one of Colorado’s largest personal injury law firms, checked. Become a nationally renowned personal injury lawyer specializing in wrongful death cases, checked. Amazon bestseller author checked. Experience the pain and agony of losing his own mother when she was struck and killed in by a distracted driver in a commercial vehicle, unfortunately, checked. The result of these life experiences? An incredible compassionate and committed attorney that is changing the way lawyers treat and handle the cases of wrongful death victims. Kyle joins Liel and Grace for a profound conversation where he discusses how when the unthinkable happened to him and his family, even after 25 years of experience dealing with this type of circumstance, his life was turned upside down. And how now he has completely restructured the process in which his law firm handles wrongful death cases like the one he went through. From understanding the mindset and priorities of victims at every step of their painful journey to the role you and your team need to be ready to assume and the resources, you should be able to provide. The conversation goes on to discuss the way Bachus Schanker reinvented their marketing strategy and message for one that puts the needs and priorities of victims first, to develop an Elite team of professionals dedicated to doing everything they can to help victims of wrongful death cases, and when Kyle says everything, he really means it. Resources mentioned in our episode: https://www.amazon.com/Unthinkable-Answers-Families-Confronting-Catastrophic/dp/1544527942 (Unthinkable: Real Answers For Families Confronting Catastrophic Injury or Death by J. Kyle Bachus) https://www.elitelitigationgroup.com/ (The Elite Litigation Group at Bachus & Schanker) https://www.forbes.com/sites/serenitygibbons/2022/06/16/7-books-on-financial-and-mental-wealth/?sh=6eb2b4d95213 (Forbes List of 7 Books On Financial And Mental Wealth)
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Love them or hate them, there is no denying that LSAs have changed the way law firms advertise on Google and have significantly impacted the number of cases any law firm relying on Google advertising for increasing their caseload. Grace and Liel discuss why Local Service Ads are letting down users and advertisers due to the limited step Google takes to ensure that users get presented with quality and legitimate firms. The conversation also looks at the recent development around Camp Lejeune and what we expect will happen next. Resources mentioned in our episode: https://searchengineland.com/googles-local-services-ads-platform-has-a-problem-with-spam-386890 (Leonard Raleigh article on spam and LSAs) https://www.seroundtable.com/google-local-service-ads-with-fake-reviews-33810.html (Google Local Service Ads Seeing A Lot Of Fake Reviews) https://www.searchenginejournal.com/google-tests-more-local-service-ads-in-serps/459915/#close (Google Tests More Local Service Ads In SERPs)
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Grace and Liel open the show with an update on Camp Lejune as things seem to be moving on a path forward after some turbulent weeks of uncertainty and challenges. The conversation goes on to discuss the advantages and disadvantages the plugins have for law firm websites and why you should pay attention to what gets implemented on your law firm site. Just as Google announced new E.A.T factors, Neeva shared their search ranking factors for technical queries, and while much of their consideration mirrors what Google considered a ranking factor, there is one particular differentiator that has a massive impact on user experience; this and more in this week’s episode. Resources mentioned in our episode: https://searchengineland.com/neeva-search-rating-guidelines-technical-queries-386799 (Neeva shares search rating guidelines for technical queries) https://www.searchenginejournal.com/vulnerability-wordpress-gutenberg-plugin/459816/ (Vulnerability Found In WordPress Gutenberg Plugin?)
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In this week’s episode, Grace and Liel look at the earning call results from Meta, Google, and Microsoft and review what this signals regarding marketing opportunities for law firms. The conversation discusses the transition from Google My Business to Google Business Profile and what this means for your law firm and another mass tort coming together. For tech companies, 2022 just hasn't been a great year. Particularly for Meta, which has seen drops at all levels and announced that things are about to get worse. But with higher daily active users than anticipated, Facebook and Instagram continue to be extremely valuable platforms for your law firm to be present. And with less competition, this is an opportunity not to be missed. Recent studies suggest that there may be a correlation between children diagnosed with autism whose mothers took Tylenol during pregnancy. Will this mass tort take off? Listen now to find out where things are standing. Resources mentioned in our episode: https://www.cnbc.com/2022/07/26/alphabet-is-set-to-report-q2-earnings-after-the-bell-.html (Alphabet misses on earnings and revenue for the second quarter) https://www.torhoermanlaw.com/tylenol-acetaminophen-autism-adhd-lawsuit/ (Tylenol Autism ADHD Lawsuit)
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In the early 1980s, it was discovered that the water at Camp Lejeune was contaminated with a number of chemicals, including trichloroethylene (TCE), perchloroethylene (PCE), and benzene. Fast forward to today, and victims of water contamination at Camp Lejeune are still waiting for justice, but things are about to change. This week's podcast features Grace and Liel discussing the most recent mass lawsuit to go viral on television, Camp Lejeune. However, because all of this premature advertising is delaying the passage of the bill, they look at why it is crucial for lead generation vendors to stop their campaigns now immediately (!) Plus, we've got highlights from the most recent AAJ Annual meeting in Seattle, details about their upcoming events, and we uncover the one type of content strategy that can make you stand out to position yourself as a law firm for a new or emerging mass tort. Resources mentioned in our episode: https://www.justice.org/education/conventions (AAJ Upcoming Events) https://www.anapolweiss.com/camp-lejeune-lawsuit/ (Camp Lejeune Water Contamination Lawsuit)
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On this week's podcast, Grace and Liel discuss Google's continuing algorithmic problems, new creative possibilities for display advertising, and why Google Data Studio dashboards are your law firm's best friends. They also look at Instagram's Subscriptions, a revenue tool for creators, and how it might signal a change in how social media platforms function. And if you're still unsure whether or not to start your own podcast at your law firm, there are some tips on what software to use to sound and produce like a pro. Get ready to get an update on what's going on in the digital marketing world because we are about to drop some knowledge. Resources mentioned in our episode: https://www.searchenginejournal.com/google-confirms-indexing-issue-affecting-large-number-of-sites/457767/ (Google Ongoing Issue With Its Search Index) https://searchengineland.com/instagram-subscriptions-test-adds-3-new-features-386523 (Instagram Subscriptions test adds 3 new features) http://squadcast.fm (SquadCast, easily record podcasts)
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The 2022 Pilmma Supper Summit took place last week in New Orleans, where it has lived since 2019 despite being unable to host the event for the previous two years. This week's discussion included a recap of some of the topics and insights presented at this year's conference and why it continues to be one of the best legal conferences. The conversation begins with an overview of the Lake Law Firm's retreat in New Orleans, which took place the week before Pilmma's summit, and Grace explains why doing a hybrid event turned out to be one of the best decisions they could have made. Furthermore, we examine why TikTok is back in hot water and may soon be banned from Apple and Google's app stores. Resources mentioned in our episode: https://www.pilmma.org/summit/ (PILMMA Super Summit 2022) https://searchengineland.com/fcc-wants-apple-and-google-to-remove-tiktok-386147 (FCC tells Google and Apple to remove TikTok)
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Tesla recently recalled all employees back to the office, with the expectation of 40 hours a week o presential work. The reason is increased productivity, teamwork, growth, and alignment. Now you may agree or disagree with Elon Musk’s take on what it takes to build great things. However, if one thing has been proven over the past two years, it is that you can have extraordinarily productive and engaged teams even if they are working remotely. And yes, this applies to Law Firms also. In this week’s podcast, Grace and Liel discuss the power that team building and retreats can have in elevating your law firm’s team performance at all levels and boosting productivity and profitability. The conversation based on Grace and Liel’s recent experience creating team-building events for their teams covers how to set up a date to what to include on the agenda and when it is best just to leave the business agenda at the law firm to focus on nurturing relationships. Resources mentioned in our episode: https://www.donut.com/ (Connect around the watercooler, anywhere!) https://www.fireproofperformance.com/masterclass-lp/ (Fireproof's Masterclass)
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Over the years, we have met and interviewed some of the fastest-growing law firms. The one common denominator that we have encountered amongst all of them is culture alignment. In this week's episode, attorney https://www.linkedin.com/in/rezatorkzadeh/ (Reza Torkzedeh) joins us for a conversation that explores the before and after his law firm experienced when he realized he had to up his game and start running his law firm like a Fortune 500 company. Reza is the author of two books, and one of the primary topics in his most recent book, The Lawyer as CEO, is company culture. We talk about what was the moment he understood that despite his belief that he was running a successful firm, he was slowing it down and even alienating its most important asset: his team. Learn how putting culture at the forefront of his business empowered TorkLaw to grow exponentially, stay ahead of the curve even for unforeseeable events, and lead the path in which modern law firms do business and network in tomorrow's world. Resources mentioned in our episode: https://www.amazon.com/Lawyer-As-CEO-Competitive-Building/dp/1544531141/ref=asc_df_1544531141/?tag=hyprod-20&linkCode=df0&hvadid=598359157175&hvpos=&hvnetw=g&hvrand=10211347837367242458&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9028309&hvtargid=pla-1663300513183&psc=1 (Order now The Lawyer as CEO) https://www.torklaw.com/about/ (Learn more about TorkLaw) https://lawworks.com/en (Invest in your growth and join LawWorks)
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In our second part of our Google Marketing Live part two review, Grace and Liel look at updates that improve privacy and enhance the use of first-party data to a revamped assets library and an, even more, AI-dependent responsive search ad assets. Join our conversation as we discover what could potentially stick and change how we use Google Ads as we know it, just like other announcements in Google Marketing Live from previous years have completely transformed the platform. Resources mentioned in our episode: https://www.wordstream.com/blog/ws/2022/05/24/google-marketing-live (Google Marketing Live 2022: The Top 10 Updates You Need to Know)
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Google Marketing Live is an annual event where Google reveals its latest marketing innovations and shares its vision for the future of marketing. This year's event was held on May 24, 2022. And in this week's episode Grace and Liel explore what were some of the most and not so exciting announcements the most important event in the year on Digital Marketing had to offer. From enhancements to performance max to a whole new range of features that will power your law firm's first-party data and put it to work for your marketing. Resources mentioned in our episode: https://support.google.com/google-ads/answer/12158560?hl=en (Recap of product announcements from Google Marketing Live 2022) https://www.searchenginejournal.com/16-announcements-from-google-marketing-live-2022/451643/ (16 Announcements From Google Marketing Live 2022)
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Mass Torts acquire their standing because they affect thousands of people. Despite this, the extent of public awareness for typical mass torts is depressingly low, owing to the fact that they do not attract significant media interest in addition to the corporate responses made towards them. However, every now and then, a Mass Tort will attract enough attention to go viral, as we witnessed this year. You've undoubtedly heard about the severe baby formula shortage across the country if you haven't been entirely off the grid for a month. The news has attracted worldwide attention as people try to figure out how the world's richest country could mishandle things so badly. In this episode, we explore why your law firm should be the one to answer this question for your community. In this podcast, we go through how the closure of one plant in Michigan has destabilized the baby formula supply chain throughout the country, why it happened, and what could have been done better to prevent it. We also discuss how product liability law firms are the greatest carriers of this message and where they should be joining the conversation. Resources mentioned in our episode: https://www.cnbc.com/2022/05/18/senate-panel-investigates-abbott-tax-practices-after-contamination-shuts-down-baby-formula-plant.html (Abbott tax practices after contamination shut down baby formula plant) https://www.youtube.com/watch?v=ZfXcGbgIWro (Abbott Labs Lawsuit Explained by New York’s Best Attorney) https://www.npr.org/2022/05/22/1100600797/baby-formula-shortage-overseas-shipment-abbott-ceo-apology (Abbott CEO apologizes for the formula shortage)
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According to reports, a new Google privacy tool will allow users to follow brands they like and opt out of sensitive ad categories. The name of the tool? My Ad Center. Tune in and join the conversation if you want to hear how this tool will impact your law firm’s Google Ads campaigns. Grace and Liel explore how My Ad Center will let users decide which topics, categories, and brands they are interested in. But, most importantly, it will allow users to opt-out of certain types of advertising and even provide live feedback on the ads they are being served, even on the search network. The conversation then jumps to analyze the results from a recent PPC survey on adopting Google Ads recommended automation. The results are not surprising to us, but they could be to you if you are not involved in the managing of your Google Ads account. Target Cost per Acquisition sounds wonderful as a strategy - you set the price, and Google gets you the conversion. What's not to love about it? Well, to start with, a conversion is not a case. Unless you train Google very well, and we mean it V E R Y well, your campaign may still not get you new cases. That is why we shift our focus in our conversation to VBB, also known as Value-Based Bidding. Tune in now and get the latest on Google Ads search for law firms. Resources mentioned in this episode: https://searchengineland.com/new-google-my-ad-center-experience-385061 (About Google My Ad Center) https://trueclicks.com/wp-content/uploads/2022/04/The-State-of-PPC-2022-Global-Report.pdf (2022 PPC Survey ) https://www.searchenginejournal.com/good-cpa-ask-ppc/447922/ (What’s A Good Cost Per Acquisition)
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In this episode, we will discuss news and updates for digital platforms, namely Google Ads, Google My Business, and the social media platform that is making Netflix and every other streaming platform shake, TikTok. Grace and Liel initiate their conversation regarding Google My Business's new redressal complaint form that gives users the ability to report a business as non-existent. A reminder of why firms shouldn’t forget that there is way more to Google My Business than just reviews. It is expected to be a clear and accurate registry of everything related to your business. TikTok has only continued to grow and earn more popularity since the beginning of the year. Their marketing platform is keeping up with the platform growth and the success of its creators, more recently announcing the launch of Pulse: a new placement opportunity that could have your sponsored videos showing in between the 4% top-performing videos on the platform. Can you afford not to try getting on board? Liel explains why the latest and soon to become only search ad format in Google Ads is a positive move and fantastic use of AI to increase the click-through rate of your search campaigns, as long as you follow the steps mentioned in our conversation. Resources mentioned in our episode: https://support.google.com/business/contact/business_redressal_form (Google My Business Business Redressal Complaint Form) https://newsroom.tiktok.com/en-us/tiktok-pulse-is-bringing-brands-closer-to-community-and-entertainment (TikTok Pulse Annoucment) https://searchengineland.com/google-responsive-search-ads-383941 (Responsive Search Ads the new ad format you have to know)
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The number of Google My Business reviews you obtain is one of the many figures that matter in your legal practice, and you are keeping track of it meticulously. While you might be tempted to try unusual treatments or methods that promise to improve your Google My Business review rating, think twice; a Google suspension isn't the only consequence you may face; the FTC might also want to have a word with you. This week's episode features Grace and Liel discussing the recently published Online Customer Reviews: A Guide for Platforms, by the Federal Trade Commission. The message is clear: "do not review gate". The conversation explores best practices to keep your law firm out of trouble, how to handle incentives, and a final answer to whether is acceptable to have friends, family, or even staff write reviews about your law firm. So tune in, keep calm and continue generating reviews. Resources mentioned in our episode: https://www.ftc.gov/business-guidance/resources/featuring-online-customer-reviews-guide-platforms (Federal Trade Commission - Online Customer Reviews Guide) https://www.nearmedia.co/ftcs-business-marketer-guidelines/ (Analysis from Mike Blumenthal on FTC’s new guidelines) https://support.google.com/business/answer/4596773?hl=en&co=GENIE.Platform%3DDesktop (How to request form Google a review removal) https://incamerapodcast.com/episodes/a-law-firms-reputation/ (In Camera Podcast Complete Guide on Review Generation)
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As a lawyer, you must be able to alter and establish connections with people from all walks of life and economic backgrounds. In this week's episode, we'll discuss how to grow your relationship with highly educated persons. Dean Melchionni, who was recently appointed Director of Single Event Operations at The Lake Law Firm, joins Grace and Liel to discuss what it takes to build trust and earn the attention of other lawyers, doctors, and other key players in the growth of your law firm. In this episode, Dean explains the fundamentals for targeting highly educated people and how to deal with situations where you don't have all of the answers, among other things. Whether you're a lawyer networking with other lawyers or a marketer who works with lawyers daily, this discussion may help you fine-tune your strategy and increase the quality of your relationships. Resources mentioned in our episode: https://www.linkedin.com/in/deanmelchionni/ (Connect with Dean Melchionni)
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Mass Torts Made Perfect (MTMP) is known for its terrific network opportunities among law firms, marketers, and other legal industry professionals, excellent entrainment, and extracurricular activities. At the heart of all these activities are rich seminars with critical information that no one serious about mass torts should miss. This week's podcast features Grace giving us a rundown of all the major updates and insights that were shared at this Spring Session of MTMP. From the expansion of CPAP to the segmentation of baby formula cases to the new qualifiers for Zantac. Furthermore, Liel looks at historical marketing data for each of these torts to assist you in making judgments about your mass torts portfolio based on current costs per acquisition. Resources mentioned in our episode: https://www.xsocialmedia.com/legal-industry/ (Buy leads from experienced vendors) https://leadersinmasstorts.com/services/co-counsel/ (Consider co-counseling with some of the best) https://mtmp.com/hotel-accommodations/ (Stay informed by being amongst the first to know)
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It has been two years since our live MTMP spring session at the Wynn in Las Vegas. But this past week, over one thousand lawyers, paralegals, marketers, and industry people met at the Wynn Hotel in Las Vegas to share updates, network, and stand up for their values. Attorney https://www.linkedin.com/in/michael-blom-08967143/ (Michael Blom) from the Lake Law Firm joins Grace and Liel to recap his experience at Mass Torts Made Perfect Spring Session 2022. He shares an overview of the presentation he gave covering co-counseling and an often overlooked program that grants up to $25,000 per employee to businesses impacted by the pandemic. For Michael, the most valuable moments at the conference occurred outside the conference rooms. Still, they were more frequent during one-on-one conversations with acquaintances, prospect-partners, and even as a special guest on Power of Attorney: Atty Don Wroleys TV Show. That’s right, Atty Don Worley has his own TV Show. Whether you were there in person or couldn't make it this time, the conversation will provide you with a new perspective on how it was experienced by a panelist, an attorney, and a vendor all at once. Resources mentioned in our episode: https://thelakelawfirm.com/about-us/ (About the Lake Law Firm) https://mtmp.com/hotel-accommodations/ (Don’t miss out MTMP Fall 2022!) https://www.investigationdiscovery.com/show/power-of-attorney-don-worley-investigation-discovery-atve-us (Power of Attorney: Don Worley)
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For more than a decade, Rohit Bhargava has astounded audiences at NASA, Disney, Schwab, Microsoft, SXSW, and hundreds of other companies with his distinctive non-obvious keynote speeches. He's great at intertwining current events into his talks so that people can better understand the world today while also preparing to lead the future. Liel was able to go to Rohit's keynote presentation at SXSW regarding his most recent book Non-Obvious Megatrends. In his latest book Non-obvious megatrends, Rohit lists dozens of trends that people should be aware of to stay ahead of the curve. Some of these trends include the increasing popularity of experiential travel, the rise of artificial intelligence, and the growing importance of personal branding. In this week's episode Grace and Liel discuss 9 of the trends Rohit lists in his book, but most importantly, analyze how these trends influence the consumer-focused legal industry and how your law firms can stay ahead of the curve. Resources mentioned in our episode: https://www.rohitbhargava.com/#about (About Rohit Bhargava) https://www.nonobvious.com/non-obvious-trends/about/megatrends/ (Non-Obvious Megatrends - The Book )
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Mass Torts don’t always start with a bang. Often the road to becoming a mass tort is long and unclear, and in this week’s episode, we explore this journey by discussing two potential new mass torts that are getting started. Grace and Liel discuss how last year’s voluntary recall of some aerosol personal care products deserves the attention of law firms searching for new mass tort opportunities. A Health Hazard Evaluation report said that Johnson & Johnson’s tests detected levels of benzene 5 to 12 times above recommended limits set by two independent organizations. Consequently, the company issued a recall, and other companies then followed suit. This conversation explores how to start marketing for mass torts that have not yet shown their full potential or even got recognized as mass torts; being the first carries a lot of value, and that is an inexpensive risk worth taking. Resources mentioned in our episode: https://www.brutsurerecall2022.com/en (Brut and Sure voluntarily recall) https://article.images.consumerreports.org/prod/content/dam/CRO-Images-2021/Health/12Dec/FDA_Benzene_in_Sunscreen_Assessment (CDER Health Hazard Report ) https://www.consumerreports.org/sunscreen/best-sunscreens-of-the-year-a7763432372/ (Recommended Sunscreens)
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Sometimes the most difficult thing to acknowledge is that you are not to blame, especially when it comes to Google Ads-related problems. In this episode, we conclude Grace's Google Ads Performance Max story and the conclusion may surprise you. The conversation begins with Liel speaking on the first day of SXSW 2022 in Austin, Texas. Grace and Liel discuss the significance and worth of going to conferences outside of those targeted towards the legal industry. Liel shares some takeaways from sessions he attended earlier in the day by Jonathan Brill on how to future proof your business growth strategy and what it means to “see the future”. He also covers the latest in predictions for business, tech, retail, and more by NYU’s professor Scott Galloway, who has a logical but unconventional opinion of what the metaverse will look like. Prepare yourself for a whole new see, talk, explore marketing and apply it to legal marketing. Resources mentioned in our episode: https://www.profgalloway.com/ (Scott Galloway Newsletter) https://schedule.sxsw.com/ (SXSW 2002 Schedule ) https://www.jonathanbrill.com/ (The work of Jonathan Brill)
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The latest podcast examines how the war in Ukraine, the loosening of COVID-19 standards, and inflation will affect personal injury law firms throughout the following months. The conversation looks at the recent search query volumes published by Google and what law firms should take away from these new consumer behavior trends. Hint: You need to be available when your future clients need you; office hours are a pre-pandemic thing. Grace and Liel also go over some creative and not-so-creative metaverse expansion strategies for some of the brands already leveraging this promising platform. Resources mentioned in our episode: https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/new-experience-searches/ (Google’s February 2022 Search Terms) https://www.searchenginejournal.com/wagmi-metaverse-marketing/439619/#close (Metaverse Marketing Examples)
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There is no such thing as a one-size-fits-all solution for law firms when it comes to marketing. However, we've noticed that the one marketing approach that continues to yield benefits is your SEO strategy if done correctly. This week's episode features https://www.linkedin.com/in/michael-blom-08967143/ (Atty Michael Blom) from The Lake Law Firm, who joins us to discuss his experience at the SMB in-person event in mid-February and what he learned from the conference. The talk discusses the need for excellent disposition and mentality for bringing about the desired change in your legal practice, from there to why SEO continues to be a successful approach for law firms even though there appear to be new and unique local techniques. Resources mentioned in our episode: https://smbteam.com/ (SMB Team) https://mtmp.com/sessions/ (MTMP April 2022 Agenda) https://www.pilmma.org/super-summit (PILMMA Super Summit 2022)
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This week's podcast has Grace and Liel discussing the American Association for Justice 2022 Winter Convention that concluded last week in Palm Springs. They talk about their experience on the exhibitor floor, but most importantly, some of the most and least discussed Mass Torts news that came out of the conference. The convention took place in warm and sunny Palm Springs, which was the perfect setting for a convention that looked at providing as much outdoor recreation space as possible to balance the intense schedule of talks and presentations. This resulted in the exhibitor hall being forgotten in some dead-end ballroom where instead of hearing conversations between vendors and lawyers, the only sound was the background music at a relatively low volume. Still, despite all this, supporting AAJ felt great. Join the conversation to learn updates on Elmiron, Zantac, CPAP, and the recently announced deal for a potential settlement from Boy Scouts. Resources mentioned in our episode: https://nypost.com/2022/02/10/boy-scouts-deal-with-holdout-abuse-victims-clears-way-for-2-7b-settlement/ (Boy Scouts clear way for $2.7B settlement) https://www.xsocialmedia.com/legal-industry/ (Top 10 Mass Tort Campaigns Running Now)
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In today's episode, we examine how Google is making its advertising services more appealing to both marketers and customers and why their platforms are succeeding despite a shift in market behavior with which companies such as Facebook are struggling. As Apple, Facebook, and Google revealed their fourth-quarter results, it became apparent who won the advertising race. While Facebook's stock fell due to poor ad revenue, Google announced new records for 2021. What is Google doing to keep advertisers and users on its platform? From more stringent advertiser verifications steps to new updates to their ad products to make your legal firm's advertisements perform better, as long as you know what you're doing. Now is the time to get involved in the conversation and discover how to make the most of Google Ads to help your law firm continue growing. Resources mentioned in our episode: https://searchengineland.com/google-tests-bulleted-lists-in-ads-380152 (New bulleted lists in search ads) https://www.cnbc.com/2022/02/03/facebook-and-google-stocks-have-diverged-and-the-reason-is-apple.html (2021 Big Tech 4th quarter earnings)
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The National Trial Lawyers Summit has been held every January for years. Then Covid came, and last year the event moved to the spring. The conference is now back to its regular dates but at a different location in Miami Beach. In Camera Podcast was there to tell you all about it! In this week's podcast, Grace and Liel discuss their winners and losers of the 2022 National Trial Lawyers Summit, which took place for the first time at the Fontainebleau Hotel in Miami Beach. From the new venue to the program and social gatherings, this conversation gives you a look into how two non-lawyer marketers experienced the event as exhibitors and attendees. From the Golden Gavel Awards to the business of law sessions, all the way to this year's celebrity guests, this conversation will give you more than just a glimpse of what were the highlights and lowlights of one of the year's most anticipated legal conferences. Resources mentioned in our episode: https://ntlsummit.com/2022-summit-agenda/ (National Trial Lawyers Summit 2022 Agenda) https://goldengavelawards.com/golden-gavels/2022/ (Golden Gavel Awards Wiiners)
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When you search in Google, you probably have noticed the search term suggestions it populates on the search results page, such as “people also search” which most frequently than not have a lot of relevancy to what you are searching and sometimes may even have the answer. In this week’s conversation Grace and Liel talk about Google’s strategy to keep users longer on the platform finding new queries, served to them courtesy of Google, and how this impacts your law firm’s website’s traffic but most importantly, how to use this to your advantage. The conversation explores how Google will leverage its shift towards predictability for increasing its ad revenue through search pay per click and why it will impact the way your Google Ads campaign is running. Resources mentioned on our episode: New on Google “People Search Next” How Smart Campaigns Work
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This week's show revisits the CPAP mass lawsuit, how things are going, and the level of difficulty in generating leads and cases for it. Another food-related class action lawsuit, this one affecting toddlers and children who consume purees, cereals, and other snacks from a variety of companies ranging from budget to high-end organic products. The conversation dives into why this mass tort is plausible despite no recall or other remediation being implemented by the FDA so far. Finally, the episode looks at the fundamentals of running an effective mass tort campaign and why more is always better when it comes to implementing a mass tort strategy. Resources mentioned in our episode: https://www.masstortslawblog.com/2021/07/a-simple-guide-to-cpap-lawsuits-and-settlements/ (CPAP Mass Tort Guide) https://www.masstortinstitute.com/blog/baby-food-heavy-metals/ (Heavy Metals Found in Baby Food)
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It's no secret that you've probably heard a lot more about the metaverse than you wanted. While you may still be in denial that one day there will be a cartoon version of yourself running around this virtual world, our discussion today focuses on why taking the metaverse seriously can be a sound business choice. Still, you have to move with caution and be wary about the risks involved. This week, Grace and Liel talk about virtual real estate in the metaverse, from where it is accessible to who is purchasing it and what can be done once you are the owner to how it may be utilized for your legal practice. The conversation explores what is stopping the metaverse from becoming more appealing to a larger demographic and what might be the tipping point that will convert wary naysayers into enthusiastic adopters. Resources mentioned in our episode: https://www.cnbc.com/2022/01/12/investors-are-paying-millions-for-virtual-land-in-the-metaverse.html (Investors are paying millions for virtual land in the metaverse) https://metaverse.properties/ (Metaverse Property) https://www.wired.com/story/metaverse-land-rush-illusion/ (The Metaverse Land Rush Is an Illusion)
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It's 2022. For the first episode of our fourth season, we discuss hope, privacy, and the importance of top-of-the-funnel marketing for law firms. We examine why desktop traffic is becoming increasingly more important and how DuckDuckGo's upcoming release of a desktop browser might affect your legal practice's traffic. Spoiler alert! Not much. Yet. Still, this is something you should look out for. Meta (aka Facebook) is starting the year with more regulations to their targeting options. Another reason why you can't only rely on third-party data and make an extra effort to get to know the users who already like and trust your law firm and use your data to find more like them. Lots of lawyers brush off display advertising as ineffective. Still, to first test the effectiveness of display advertising, you need to make sure you start by having a well-composed display creative. In this episode, we explore how to create an effective static banner. Welcome to the new year and our fourth season of private legal marketing conversations! Resources mentioned in our episode: https://www.computerworld.com/article/3645668/privacy-centric-duckduckgo-to-release-mac-desktop-browser.html (DuckDuckGo Browser) https://www.facebook.com/business/news/removing-certain-ad-targeting-options-and-expanding-our-ad-controls (New Facebook Targeting Updates for January 2022) https://searchengineland.com/4-tips-for-creating-visually-stunning-display-ads-378028 (Creating an effective display banner)
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On our final episode of 2021, we make predictions for legal marketing in 2022, from the metaverse and its potential influence on law firm client experiences, as well as our thoughts on what's worth experimenting with and what isn't. Grace and Liel explore how in a data-less world, influencer marketing matters and how you can continue to produce leads online for your legal practice in such a scenario. All of this, and more, is at the heart of the trends and predictions we look forward to seeing. Join us as we wave goodbye to 2021 and welcome 2022 with our attention split between the metaverse and the real world. Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
IGrace and Liel meet at the CEO Lawyer Summit in last week's episode, a fairly new summit with a fresh take on legal conferencing. And in this week's conversation, we explore how we experienced our first time attending this event. Ali Awad first started exploring this topic back in 2011 when he realized that his personality type was not well suited for being a good lawyer. He says that from there on out, something just clicked as he became an entrepreneur with a mission of teaching lawyers how they can run their businesses better. In doing so, The CEO Lawyer emerged as Ali has built his brand around the idea of helping lawyers become entrepreneurs and leaders rather than people who simply practice law. The CEO Lawyer Summit is a fairly new summit with a fresh take on legal conferencing. It was created by Ali Awad, aka The CEO Lawyer. It covers a wide range of topics, from building your case from a medical standpoint to running a law firm virtually to the recipe for creating your content machine. If you attended the summit, then this is a good recap of what went on, but if you missed it this year, this is an excellent opportunity to learn about a new way to look at the business of law. Resources mentioned in our episode: https://ceolawyersummit.com/ (The CEO Lawyer Summit) https://aliawadlaw.com/ (ALi Awad Law)
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As we approach the end of 2022, we start wondering what changes and innovations are ahead of us, and this week our conversation explores announced and confirmed Google My Business updates. We mix that out with predictions on how the local pack will continue evolving next year. This week we are also attending the CEO Lawyer Summit, one of the newest legal conferences to become popular that promises to provide a fresh perspective on law conference topics and content, where entrepreneurship and innovation are at the center of the agenda. So tune in for a conversation that merges business growth with Google My Business, and offers basic but essential pointers to help you get your legal practice ready for the new year. Resources mentioned in our episode: https://searchengineland.com/google-rolling-out-new-map-and-local-interface-in-search-377169 (Google rolling out new map and local interface in search) https://localiq.com/blog/google-business-profile-updates-for-2022/ (Goodbye Google My Business, Hello Google Business Profile) https://ceolawyersummit.com/ (CEO Lawyer Summit)
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The year 2021 has witnessed the rise of new Mass Torts, the consolidation of existing ones, and a slow and silent fade of others (hmm, RoundUp). As we enter the final stretch of 2021, two new torts are breaking out, and we cover everything we know about them in this week's episode. One of them is infant formula, with the potential to have affected tens of thousands of infants all across the country. Some call it the "next big one," but there are several questions yet to be answered and a strategy requiring advanced segmentation to avoid interfering with birth injury cases. On the other hand, there are lead poisoning cases in Jackson, MS. While the qualifiers and target area are more straightforward, the complexity of torts involving municipalities, governments, and other organizations may add extra levels of complexity that make it impossible to predict where these will end. Join our conversation to hear what we know and don't know about two of the most recent mass torts out there. Resources mentioned in our episode: https://www.legalexaminer.com/category/home-family/nec-baby-formula-lawsuits/ (NEC Baby Formula Lawsuits) https://www.wjtv.com/news/local/lawsuits-filed-against-city-of-jackson-over-drinking-water/?IPID=Local (Lawsuits filed against City of Jackson over drinking water)
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It's Cyber Monday. We're officially in the last stretch of the year. And as you start planning for the next year, today is an excellent opportunity to get bargains on software that can power your law firm to reach the next level and only pay for a fraction of the price. This week's conversation looks at what "the great resignation" represents for law firms needing to fill positions and what proactive steps you can take to keep your employment package relevant to your team members and attract new talent when you need it. No, this has nothing to do with higher wages, healthcare, or 401k. Hello, Google Ad Performance Max campaigns! That's a new and improved form of Local Ads campaign that isn't to be confused with Local Service Ads, which could be the next best opportunity for your law firm to take advantage of. We know this is confusing stuff, so let's get started right away by listening up and getting all of the information you need to start making decisions and establishing priorities for 2022. Resources mentioned in our episode: https://www.searchenginejournal.com/google-performance-max/409736/ (Everything We Know About Google’s Performance Max Campaigns) https://marketsplash.com/black-friday-software-deals/ (2021 Cyber Monday Software Deals)
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Wouldn't it be great if you could have an advantage in your marketing efforts over all your law firm competitors in the market? But what would be even better is if you could influence your prospective clients to want to hire you fast. In this week's episode we are joined by http://linkedin.com/in/drroneccles (Dr. Ron Eccles) to tell us the secret to creating an “Unfair Marketing Advantage” for your law firm. Dr. Ron begins by explaining to Liel and Grace how having a why is the critical element of speaking to the emotional part of the brain of your law firm's potential clients, which will automatically get them interested in what you have on offer for them. He then explains that telling stories can be very effective through his research with neuro-marketing and all kinds of branding campaigns he has been involved in over his career. The conversation looks at why working with pros who can help you get right things you don't know how to do yourself while also making it more efficient and less wasteful when time is your most valuable asset (which we totally agree upon!) Resources mentioned in our episode: Dr. Ron Eccles email: drroneccles@gmail.com https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 (Start with Why: How Great Leaders Inspire Everyone to Take Action) https://hbr.org/2019/01/neuromarketing-what-you-need-to-know#:~:text=%E2%80%9CNeuromarketing%E2%80%9D%20loosely%20refers%20to%20the,pricing%2C%20and%20other%20marketing%20areas. (Neuromarketing: What You Need to Know)
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Many people want to be known as the greatest at anything, especially when it implies more and better clients. While many attorneys rely on accolades and accreditations to demonstrate their expertise, others frame themselves as authorities by behaving like one. In today's episode, https://www.linkedin.com/in/eliseholtzman/ (Elise Holtzman), a former practicing attorney and executive coach who founded The Lawyer's Edge, discussed how attorneys may increase their visibility in the legal and business communities, so they are not relegated to being a "best-kept secret." Elise explains what "raising your profile" entails and how it differs from merely engaging in marketing and promotion activities. She also discusses how lawyers may establish themselves as authorities without coming across as bragging or waiting years to gain expertise. Whether you are already engaging in activities that are helping to raise your profile as a lawyer, or are just getting started, this episode has all the answers to set you up for success or take your strategy to the next level. Resources mentioned in our episode: https://thelawyersedge.com/ (The Lawyer Edge) https://thelawyersedge.com/lawyers-edge-podcast/ (The Lawyers Edge Podcast)
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Fall is conference season for the legal industry, and this year it has been no exception. Conferences that have always had their events on the exact dates and places were back. Some new conferences emerged, like the Trial Lawyer University, which took place at the Mandalay Bay in Las Vegas at the end of October. Other well-established ones like Great Legal Marketing’s Heros and Icons were back as an in-person event. In this week’s conversation, Grace and Liel share their experiences attending two different legal conferences that took place at the same time, one in Las Vegas and one in Arlington, VA. From what they expected to what surprised them and everything in between. The conversation ends with a preview of the next big and much-anticipated conference Criss Game Changers Summit 3. Whether you attended any of these conferences, or are curious to know what went on at these events, this conversation is for you. Resources mentioned in our episode: https://glmsummit.com/ (Great Legal Marketing Heros and Icons 2022) https://triallawyersuniversity.com/ (Trial Lawyers University) https://info.crispvideo.com/crisp-game-changers-summit?keyword=crisp%20game%20changers%20summit&matchtype=p&network=g&device=c&gclid=Cj0KCQjw8p2MBhCiARIsADDUFVFUgbiQvFVDakAiRx_1l6bKZU5twVSHdv_SLA1Zl0i1jZaUiEpemOcaApAeEALw_wcB (Crisp Game Changers Summit 2022)
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At this point, you already know that third-party data is going away; as a matter of fact, it has already started to disappear. Privacy is at the center of the shift that search engines are implementing due to an increased demand from users to protect their personal information. But will users be willing to let go of search ads in favor of more privacy? How about paying $5 a month not having to see an ad in their search engine ever again? Companies like Neeva see a future in this trend, and while the company has a long way to go before they can make a complete case on why their platform can provide a better experience than Google, we already have a glimpse of how that looks. Grace and Liel, explore the pros and cons of Neeva’s new FastTap Search feature on their mobile app, what lawyers should know about it, and do a quarterly review of cybersecurity updates. Resources mentioned in our episode: https://searchengineland.com/neevas-fasttap-search-feature-presents-direct-links-instead-of-a-serp-375135 (What is Neeva's FastTap Search feature) https://neeva.com/ (Neeva Ad-Free Search)
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Have you ever reached the end of your Facebook, Twitter, or Instagram timeline? You probably have never thought about it, but the answer is no; it’s infinite since these platforms will continue populating your feed with new posts for as long as you are willing to scroll. The news here is that Google has been paying attention. In this week’s conversation, Grace and Liel explore how Google’s recently announced Continuous Scroll for mobile search in the US, could reshape how users make decisions about law firms when searching online from their mobile devices and why lawyers need to reconsider their search network impression diversity. Continuous scroll can be the most consequential update for law firms this year, and many law firms will win new clients because of it; tune in to find out how you can be one of them. Resources mentioned in our episode: https://www.google.com/amp/s/searchengineland.com/what-does-googles-infinite-scroll-on-mobile-mean-for-advertisers-375211/amp (What does Google’s infinite scroll on mobile mean for advertisers) https://www.google.com/amp/s/www.seroundtable.com/amp/google-continuous-scroll-on-mobile-32251.html (Google Rolling Out Continuous Scroll On Mobile Search Results) https://blog.google/products/search/continuous-scrolling-mobile/ (Continuous scrolling comes to Search on mobile)
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Two events, one topic, over three hundred first-time attendees, hundreds of vendors, and a few Mass Torts stealing the show. Welcome to our recap episode of 2021 Fall Mass Tort Conferences. Grace and Liel review two back-to-back conferences with one thinking in common: Mass Torts. Grace shares her experience attending for the first time https://womenenmass.com/ (Women in Mass), an event held in Aspen, Colorado, gathering women from all backgrounds and roles that share their involvement in Mass Torts in some way or another. Another event at the center of this episode was the much-awaited return of https://mtmp.com/?utm_source=Kerigan%20Marketing&utm_medium=Google%20Search&utm_campaign=Ligitation%20Projects&gclid=CjwKCAjwzaSLBhBJEiwAJSRoknRdGvOhA3yP7UKSsl1wzR3r3THeaunHVRbzV2lULC_sDrUpUGZYGBoCmMYQAvD_BwE (Mass Torts Made Perfect), an in-person event at Las Vegas, held last week after a two-year break due to, well, you know what. We discuss what is in and out in the Mass Torts world, among other things. Resources mentioned in our episode: https://leadersinmasstorts.com/ (Leaders in Mass Torts) https://forpersist.com/ (Persist Commmunications) https://www.amazon.com/Mass-Torts-Industry-Everything-Practice-ebook/dp/B098PMW73F (Mass Torts A to Z by Edward Lake Esq. )
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In this week's episode, we are joined by a former lawyer, now turned podcast master, and strategic relationship builder expert to discuss why law firms need to update their lead generation strategy. John Corcoran joins Liel for a conversation on using podcasts as a tool to expand and strengthen your network as a way of improving the quality of the leads you are generating, increase brand awareness, and position yourself as a thought leader. John explains why starting a podcast should not be an overwhelming process and how you should set priorities about allocating time and resources for this project. Furthermore, he explains the five different types of content you should be publishing in your podcast. So if you ever wondered what it would take to start your podcast and generate content in a completely different way than the rest of your competitors are doing, this episode is for you. It's time you raise your law firm's antenna! Resources mentioned in our episode: https://rise25.com/ (Rise25 - Your key to starting your podcast) https://smartbusinessrevolution.com/podcasts/ (Smart Business Revolution Podcast) https://www.amazon.com/Technica-AT2005USB-Handheld-Dynamic-Microphone/dp/B007JX8O0Y/ref=dp_fod_1?pd_rd_i=B007JX8O0Y&psc=1 (Audio-Technica AT2005USB Cardioid Dynamic USB/XLR Microphone)
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Grace and Liel meet in Washington DC at the 2021 PILMMA Super Summit and, on the third day of the event, record a conversation sharing their thoughts on the event. From the talks and presentations that made the most impact on them to the ones they gave themselves and what happened inside the exhibitor hall. So whether you were live streaming, or missed the event, this episode will get you almost up to date on what went on last week at one of the year’s most awaited legal conferences. Resources mentioned in our episode: https://www.pilmma.org/ (PILMMA)
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Contact IO is a conference held once a year in Denver, where marketers, call center operators, entrepreneurs, and technology leaders come together to discuss and explore the latest in telecommunications tech. This year the Contact IO took place the second week of September, and Grace was there. Grace shares everything with us, from the conference experience, set-up, and exhibitor hall organization to the trending topics at the conference and what recommendations you should consider implementing for your law firm’s communications. And, if you ever answered a phone call from a local number only to realize the call was coming from a call center outside of your state and wonder why it is showing up as a local call, that is the result of a local presence configuration on their telephone system. While it may seem clever, our conversations explore why it is not a good practice for law firms and what you should consider doing instead to increase your answer rate or, even better, getting the leads to call you back. Resources mentioned in our episode: https://contact.io/ (Contact IO) https://forpersist.com/ (Persist Communications)
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Your law firm's success depends on the number of prospective clients you attract, and the journey of converting prospects into clients starts with your intake; get it wrong, and there goes your law firm. https://www.linkedin.com/in/nicholas-werker/ (Nick Werker) from Answering Legal joins us for a conversation that explores the difference between having a sound telephone system against a bulletproof intake process that keeps your quality prospects transitioning into clients, your team productive, and your law firm growing. Nick revisits the importance of rapport and mirroring the caller's tone. As expected, we discuss the importance of empathy, but most importantly, how to deliver empathy naturally and engagingly instead of a scripted empathy that does nothing to create trust. If you want to learn more about how you can retain your best telephone agents, effectively qualify your callers, and stop missing out on potential clients, hit play now but first, be sure that someone is monitoring your law firm's telephone line. Resources mentioned in our episode: https://www.answeringlegal.com/ (Answering Legal) https://www.answeringlegal.com/blog/answering-legal-presents-the-everything-except-the-law-podcast/ (Everything Except The Law Podcast)
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You are probably are familiar with the saying "always be closing" but have you ever heard "always be hiring"? No? Well, get used to it, as it is the way forward if you want to stand a chance in winning the war on talent. This week https://www.linkedin.com/in/alayyajnik/ (Alay Yajnik) from Law Firm Success Group joins us for a conversation that explores why law firms struggle to hire and, most notably, what they can do about it, even when competing against large organizations. We discuss when is the best time to hire and where you should be searching for talent. Finally, Alay shares three steps you can take to create a recruitment plan that can land you your "dream team." Resources mentioned in our episode: https://www.lawfirmsuccessgroup.com/ (Law Firm Success Group) https://www.lawfirmsuccessgroup.com/podcast-2/ (Lawyer Business Advantage podcast) https://www.amazon.com/Staffing-Up-Attorneys-Hiring-Talent-ebook/dp/B07T969JPP (Staffing Up: The Attorney's Guide to Hiring Top Talen)
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Whether you like TikTok or not, there is no denying that it can help put your law firm and your brand on the radar of thousands of potential clients, but to see success, you need first to understand what makes TikTok and its community click. In this week's conversation, we explore how TikTok can be equally successful for law firms wanting to join the latest pop culture trending conversation or educate their audience about the work they do in an entertaining way. You can do simple videos or use the platform's video editing options. From the lawyers with five million followers to a lawyer giving his take on Meghan and Harry's interview with Oprah, our conversation will help you figure out how to get started with your TikTok strategy, or well in the worst-case scenario just entertain you. Resources mentioned in our episode: https://www.searchenginejournal.com/tiktok-for-b2b-marketing/416189/#close (How to Use TikTok for B2B Marketing & Who’s Doing It Right) https://www.tiktok.com/@forthepeople/video/6991962788210035973?is_from_webapp=v1&lang=en (John in 60 by Morgan & Morgan) https://www.tiktok.com/@lawbymike?lang=en (Lawyer Mike Mandell TikTok)
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How many times a day do you get spam calls on your personal or business line? The chances are that the answer to that question is more than one. The good news is that the FCC (Federal Communications Commission) has launched an initiative to combat that. Still, it requires everyone, including your law firm, to verify their number according to their new guidelines. Whether you are receiving calls from people saying that they have received a call from your law firm when in reality no one has ever reached out to them or you are getting are missing calls from leads trying to reach out to you, this is an issue that the FCC looks to solve with the STIR/SHAKEN initiative which requires all phone numbers associated with an IP address to be verified so that carriers allow these calls reach users in their networks. If you, like many of us, are trying to trust your caller ID again and get your clients to answer your calls to them with more confidence, then this episode is for you. Resources mentioned in our episode: https://www.fcc.gov/call-authentication (Federal Communications Commission)
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A website without a blog is a digital brochure of your law firm and its services. Your blog is the soul of your website, which makes it unique and attracts visitors who, as a result of their experience reading your content, may turn into new clients for your law firm. An article recently published in Seach Engine Journal and written by Julia McCoy shares fifteen tips for better copywriting on your blog. In this episode, we took it upon ourselves to explore how to implement these tips on your law firm’s website. Whether you are writing the content of your own site or your own blog or assessing the work your agency or team is putting together, in this episode, you will hear about what makes your content stand out but, most importantly, keep your audience engaged until they become clients. Resources mentioned in our episode: https://www.searchenginejournal.com/seo-writer-conversion-copy-tips/265005/#close (15 Conversion Copy Tips Every SEO Writer Needs to Know)
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As a law firm owner or legal marketing expert, you know that there is no shortage of platforms that you can get reviews on. And the latest one to get on the bandwagon of review generation is LinkedIn. But wait, it’s not what you think; it has a twist. In this week’s conversation, we explore how it differentiates from the rest and take a closer look at the potential it can have. In other news, Instagram introduces Limits. We discuss why it can bring balance to a platform that has alienated law firms and their communities due to its uncontrolled hostile activity. Is Limits something you should activate on your account, and what to expect for it to do? And moving away from social media, we discuss Amazon’s new update to their A to Z guarantee and why the retail seller giant is taking a “proactive” approach towards solving personal injury claims from products bought on their platforms. Resources mentioned in our episode: https://about.instagram.com/blog/announcements/introducing-new-ways-to-protect-our-community-from-abuse (Instagram Introduces Limit) https://www.aboutamazon.com/news/how-amazon-works/new-a-to-z-guarantee-better-protects-amazon-customers-and-sellers (Amazon A to Z Guarantee to Cover Personal Injury Claims) https://www.searchenginejournal.com/linkedin-adds-ratings-reviews-to-user-profiles/416346/ (Users Reviews on LinkedIn)
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Social media is a terrific platform to build brand awareness for your law firm, engage with your community and even run PPC campaigns to generate new clients. But have you ever considered that it could also help you improve your rankings in Google? Common wisdom says that Social Media does not influence SEO rankings. However, that is when it looked from a strict ranking factor standpoint, and even then, it's a gray area. But what we do know is that Social Media can be a terrific platform to reinforce your authority, build partnerships, showcase your content and potentially get links back to your website, all of which are, without a doubt, Google ranking factors. Join us for a conversation as we explore five social media strategies that will help your law firm improve its organic rankings and generate more impressions on Google's SERPs. All while elevating the quality and purpose of your social media presence. Resources mentioned in our episode: https://www.searchenginejournal.com/social-media-strategies-seo/277839/#close (Social Media Strategies to Boost Your SEO)
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Google has been busy this summer updating its algorithm, and it should come as no surprise as many of the updates that have been taking place have been on our radar for months. In this week's episode, we discuss their potential impact on your law firm's digital marketing strategy and what you should consider doing about it, which again shouldn't come as a surprise if this is not your first time listening to our show. We all knew of the much-anticipated page user experience update. Still, we take a moment to review the two code updates that sandwiched it along with a two-stage spam update that also generated some positive impact on the SERPs. Who saw the most disruption, and how it affected the legal industry. Since we are already on the topic and will also kick in this summer, starting September, we discuss Google's new three-strike Google Ads policy that can take get your PPC strategy shot down in less than 90 days and how to avoid that from happening to you. Resources mentioned in our episode: https://searchengineland.com/google-july-2021-core-update-is-finished-rolling-out-350380 (July Google’s algorithm update recap) https://nanatomedia.com/blog/google-spam-update-and-its-importance-to-law-firms/ (June’s Spam update, what do you need to know about it) https://www.searchenginejournal.com/googles-new-3-strike-policy-the-checks-balances/414137/ (Google Ads new three-strike policy roll-out )
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You are already listening to podcasts; that is why you are here reading this. But have you ever considered hosting your own? Creating your own podcast can be a terrific strategy to reach your next clients. In this week’s conversation, we discuss how hosting your own podcast could be the one strategy that can help you bust your entire digital strategy while actively helping you to build more authority, expand your networks and generate new clients along the way. There are multiple ways you can leverage the power of podcasts to grow your law firm; whether you want to host your own show or be a guest at some of the podcasts you listen to (wink wink), this episode will hand you in 30 minutes everything you need to know to launch your podcast strategy. Resources mentioned in our episode: https://squadcast.fm/?ref=liellevy (SquadCast (affiliate link)) - a powerful platform to easily record great audio and video quality for your podcasts. https://www.podcastinsights.com/best-podcast-hosting/ (Platforms to host your podcast) https://nanatomedia.com/blog/why-your-law-firm-needs-a-podcast/ (Why Your Law Firm Needs a Podcast)
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While some mass torts emerge in an almost predictable fashion, some pop up unexpectedly and quickly climb through their ranks of most promising lawsuits. This week in our conversation, we look at two new nominees with the potential of becoming the next big thing, introducing CoolSculpting and CPAP. Grace explains how her firm stays up to date about potential new torts and how early they initiate the process of generating awareness to get a sense of the impact and potential a mass tort has. From how to navigate through the early stages of a potential tort to keeping track of the new developments and considerations that will determine the effectiveness of a marketing strategy, this conversation about two up-and-coming torts shares it all. Resources mentioned in our episode: https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts (Recalls, Market Withdrawals, & Safety Alerts) https://leadersinmasstorts.com/what-is-a-mass-tort-lawsuit/ (What is a Mass Tort Lawsuit?) https://mtmp.com/ (Mass Torts Made Perfect) https://www.bostonglobe.com/2021/07/15/business/after-recalling-millions-sleep-apnea-machines-philips-sued-by-consumers/ (Philips was sued by consumers) https://topclassactions.com/lawsuit-settlements/medical-problems/1021153-coolsculpting-weight-loss-customers-class-action-lawsuit-abbvie-bodily-deformation/ (CoolSculpting Weight Loss Procedure Customers File Class Action Lawsuit)
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Latinx is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology. https://www.linkedin.com/in/natalie-fragkouli/ (Natalie Fragkouli), the mastermind behind the most successful digital legal marketing strategies in Spanish in the U.S., joins us for a conversation on her new book Beyond Se Habla Español: How Lawyers Win the Hispanic Market. She co-authored the book with Liel to address why lawyers can no longer afford to ignore this booming market. At a growing rate of 1.5 million per year and projected to account for 80% of the total U.S. total population growth by 2040, Hispanics are a necessary market for your law firm to thrive now and in the future. And in this episode, we explore the simple steps you need to become relevant to this vibrant Latinx market. Resources mentioned in our episode: https://www.amazon.com/Beyond-Se-Habla-Espa%C3%B1ol-Hispanic-ebook/dp/B097NYPS1R/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr= (BUY NOW - Beyond Se Habla Español for $0.99 for a limited time) https://nanatomedia.com/legal/bilingual-digital-marketing/ (Hispanic Legal Marketing by Nanato Media)
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Paraquat, the weed-killing herbicide that has been linked with causing Parkinson’s disease, has been gaining more and more attention, particularly since the beginning of the year. And if you want to know how this mass tort has developed over the past few months, this episode is for you. Despite being banned in over thirty countries globally, Paraquat has not been banned yet in the United States. The use of Paraquat in the U.S. has only continued to grow in recent years. Because Paraquat is only allowed to be used by licensed professionals, there is a path to tracing where this harmful pesticide is being used. In our conversation, we discuss how to use digital platforms to discover the potential heat zones of Paraquat cases and how to target them. Resources mentioned in our episode: https://www.michaeljfox.org/news/update-dc-epa-allows-usage-hazardous-pesticide-paraquat-continue-us (Help protect people from Paraquat) https://incamerapodcast.com/episodes/under-the-radar-2021-q1-mass-torts/ (Under the Radar – 2021 Q1 Mass Torts) https://leadersinmasstorts.com/services/retainer-procurement/ (Leaders of Mass Torts) https://nanatomedia.com/blog/paraquat-new-mass-tort-opportunity-for-law-firms/ (Paraquat: New Mass Tort Opportunity for Law Firms) https://water.usgs.gov/nawqa/pnsp/usage/maps/show_map.php?year=2017&map=PARAQUAT&hilo=H (Estimated Agricultural Use for Paraquat, 2017)
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You constantly hear about people who fall victims to scams and fraud. Immediately your mind says, "Nah" that won't happen to me," then one day, you wake up and realize that all your life savings are banished. You think that if only you had checked your financial advisor license in brokercheck.com (free of charge), you would have found out that your "Finacial Advisor" was not even licensed in the first place. Atty https://www.linkedin.com/in/davidpmeyer1/ (David Meyer), the managing principal at Meyer Wilson, one of the nations leading firms representing investment fraud victims, joins us for a conversation on how one conversation at the copier machine over 20 years ago led him to win a record-breaking jury verdict protecting 150 investment fraud victims. Since then, David has been battling fraudulent financial advisors for more than two decades, and in this conversation, he shares some of the best advice he has for other lawyers who want to protect themselves and their clients. Whether you are a lawyer looking for a renowned lawyer to help your clients with a potential financial fraud event to your client or you were too tempted to join Robinhood during the pandemic and invest all of your life savings in GameStop stock, this conversation is for you. Resources mentioned in our episode: https://www.investorclaims.com/ (Meyer Wilson) https://www.amazon.com/Investor-Protector-Stories-Financial-Advisors/dp/1544517351 (BUY NOW - The Investor Protector)
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When your career starts studying classical music in Boston, and you end up running one of the nation's most successful property damage law firms, it becomes clear that this journey had one or more Jerry Maguire moments. https://www.linkedin.com/in/galen-hair-03b27a4/ (Atty Galen M. Hair), from Insurance Claim HQ, joins for a conversation about empathy, following your instincts, and using that to advance your career and grow your law firm. Furthermore, we discuss how he went from being reluctant about writing a book to publish one that has become his best marketing asset. Insurance companies have one the publicity game, but that has not stopped Galen and his team from bringing justice to their clients and exponentially grow their law firm. Resources mentioned in our episode: https://insuranceclaimhq.com/attorney/galen-m-hair/ (Insurance Claim HQ) https://www.amazon.com/Picking-Up-Pieces-Surviving-Insurance-ebook/dp/B08WH7C3W2 (Picking Up the Pieces: Surviving Your Property Insurance Claim)
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By now, you probably think you know everything you need to know about Google Ads; you know the different platforms and probably even some of the configurations used in your campaigns. But here is the thing, Google Ads is a fastly evolving platform; it has always been, and by the time you get familiar with it, it will grow into something else. On May 27th, Google hosted Google Marketing LiveStream, an event dedicated to share and promote Google Ads latest development and changes. Some of them are coming into effect immediately, and some others just high-level concepts that will not go into effect soon, but essential to keep in mind as it is where Google Ads is heading. The faster your law firm gets on board with the new stuff, the more likely you will beat your competitors. In this week's conversation, we review everything your law firm can leverage and should keep an eye on after this year's event. Google Marketing LiveStream is not the only recent event that has impacted your law firm's digital marketing strategy. Earlier this month, Google went through a core update which is the first out of two expected in the next two months, so tune in to hear more about it. Resources mentioned in our episode: https://nanatomedia.com/blog/google-livestream-2021-for-law-firms/ (Google Marketing LiveStream 2021: Takeaways for Law Firms) https://tinuiti.com/blog/paid-search/google-marketing-live-recap/ (14 Major Takeaways from Google Marketing Live 2021 For Brands and Advertisers) https://developers.google.com/search/blog/2019/08/core-updates (Google advice on improving your site’s ranking for future core ranking update)
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You heard it once, you heard it twice, you probably listen to it every day, you probably heard it again today: you need a coach. The truth is all business owner needs one and a law firm owner this applies to you. The good and bad news is that there are too many coaches out there preaching to know the path to your success, and if you don't choose carefully, you may end up right where you started, minus several thousands of dollars. Atty https://www.linkedin.com/in/allisoncwilliams/ (Allison Williams), the founder of Law Firm Mentor, joins us for a conversation to talk about the journey that took her from a start-up law firm to a multimillion business in under four years. And shares with us the secrets to growing her law firm exponentially and how she now helps other attorneys through coaching and mentoring achieve their full potential. From the things Allison wished she would have known when she started her law firm to ways to reduce the complex process of building a marketing plan to a basic scientific method, this conversation will give you a fresh perspective on the role of a good mentor. Resources mentioned in our episode: http://lawfirmmentor.net (Law Firm Mentor) https://www.youtube.com/c/LawFirmMentor (Law Firm Mentor YouTube Channel )
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Seeing the bigger picture is easier said than done; the bigger picture sees outside your organization. You think you have it all figured out, but what about the things you don’t know because you don’t have anyone to ask? Atty Brian LaBovick joins us for a conversation about growth through helping others. In his latest book, Not a Good Neighbor, Biran, gives out all of his insights and knowledge on handling accident insurance claims so that people, as in normal people without a law degree, can take control over their own claims without having to hire him or any other attorney. And why is he doing that? Because he sees the bigger picture, he knows that the more help he gives out to his community and even to his competitors, the bigger and stronger his law firm will become. Our conversation explores everything in between following your call to what mastermind is the right one for you. So click play and relax and focus on the blue blue ocean that is in front of you. Resources mentioned in our episode: https://www.amazon.com/Not-Good-Neighbor-Insurance-Settling-ebook/dp/B08XYK7DHR/ref=sr_1_1?crid=WIKDPOAALVGQ&dchild=1&keywords=not+a+good+neighbor+brian+labovick&qid=1618609917&sprefix=not+a+good+neighb%2Caps%2C219&sr=8-1 (Not a Good Neighbor: A Lawyer’s Guide to Beating Big Insurance by Settling Your Own Auto Accident Case) https://www.labovick.com/ (LaBovick Law Group)
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We are programmed to qualify people based on their experience, and that is a mistake. Instead, we should be qualifying their character. That is what https://www.linkedin.com/in/georgelrandle/ (George Randle), Managing Partner at Talent War Group and author of the best-selling book The Talent War, tells us in our conversation of talent and leadership for law firms. Our conversation explores why investing in your team is the one investment that will yield the highest ROI for your law firm, and explains why you should start paying more attention not only to whom you are hiring but whom is hiring them and what legacy you are building; Are you working your way out of a job? In a world where we are all fighting the war on talent every day, it should come as no surprise that those who understand its art are winning. Resources mentioned in our episode: https://www.amazon.com/Talent-War-Special-Operations-Organizations-ebook/dp/B08GFG5C53#:~:text=The%20Talent%20War%20explores%20how,in%20the%20war%20for%20talent. (The Talent War: How Special Operations and Great Organizations Win on Talent) https://talentwargroup.com/the-talent-war/ (Talent War Group)
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One battle that Facebook has been unable to win is convincing users that their data tracking practices help businesses or users alike. It should come as no surprise since both Facebook and companies have been abusing this unrestricted access to user data to the point of alienating users away from the platform and turning against advertisers. With the arrival of iOS 14.5, Apple is handing back users control over their privacy, up to a certain extent. Users get to decide if they want Facebook to track them outside of their platform in other apps, and if you want to find out what the opt-in rates have been amongst iPhone users since tune in, you probably won't be surprised. While the impact of iOS 14.5 is limited to Apple users, its rollout is initiating an era that users are speaking out and putting privacy ahead of convenience. However, the question that is yet to be answered for how long will it last? Join our conversation as we explore how to navigate law firms' Facebook advertising under the new fourteen-point five-era. Resources mentioned in our episode: https://www.flurry.com/blog/ios-14-5-opt-in-rate-att-restricted-app-tracking-transparency-worldwide-us-daily-latest-update/ (Facebook Opt-In Rates ) How Apple 14.5 Release Might Affect Your Law Firm's Facebook Ads
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On the tenth anniversary of the Trial Lawyers Summit, The National Trial Lawyers' most sought after event, and one of the most popular conferences for lawyers and legal industry business in the year, took place from May 4th to 7th in Miami and In Camera Podcast was there to tell you all about it. After 14 long months since we last covered a live legal conference, we got our masks, our branded swag, and what is left of our in-person skills and ventured to Miami Beach to spend a week in the company of other lawyers and legal professionals to get caught up in how our world has changed since we all last met. From the newcomers to the oldtimers, the unexpected to the surprising, this conversation looks at the things that stood out but most importantly about how it felt to be back to somewhere that feels more familiar than the pandemic lives we have been living this past 14 months. Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
One of the best feelings is the one of seeing your Law Firm's logo for the first time, and you know that "that is the one." But like all things, your logo has an expiration date. The good news is that you don't have to throw away your logo; you have to update it. In this week's conversation, we discuss when and why you should consider updating your logo or even rebranding your entire law firm. From the process that leads you to identify a rebranding need, to the actual rollout of the new creative work and promotional materials; we cover it all. If your logo or something about your brand image no longer inspires you the way it used to, this episode is for you! Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
You probably stop by LinkedIn a few times a week to see what your competitors are doing, who in your network has something to share, and maybe share a link or comment on somebody else's post. But have you considered posting your own video? Like in most social networks, in LinkedIn, video content outperforms any other type of post. And the best news is that you don't need to go out of your way to create good and converting content that can help you expand your network, get more visibility and maybe even land new cases. In this week's conversation, we discuss the critical elements to a successful LinkedIn video strategy for your law firm and how to execute it as an organic or paid strategy. From the checklist you need to review before you hit record, to the considerations you need to have once your post has gone live or even viral. Resources mentioned in this episode: Your Law Firm's Guide To LinkedIn Video Strategies
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One of the main reasons law firms don't leverage automation to save time, resources and reduce errors is that they think automation is too complex, and they are not wrong. It can be. In this week's conversation, we explore some of the least known software solutions that law firms could leverage to increase their team's productivity and save money along the way. We talk about auto dialers, voicemail drops, affiliate marketing solutions, and email processors. Plus, we discuss the recent ruling of Michigan's court on a law firm's fake Google review allegation and what you can do not to have to worry about this kind of situation. Warning: By the end of this episode, you may want to automate everything in your operations, even the things that should be handled in a more traditional way. Could you say we didn't warn you? Resources mentioned in this episode: https://searchengineland.com/one-star-ratings-on-google-are-deemed-not-defamatory-and-why-thats-a-problem-347830 (One-star ratings on Google are deemed not defamatory ) https://www.slideshare.net/LielLevy/persist-tech-stack-x-lawyers (Top 25 Tech Stack for Law Firms)
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The world of mass torts is ever-changing, and while some torts can take years to develop, others can lose their momentum in the blink of an eye. In this week’s conversation, we review which mass torts have captured our attention in 2021 and which old ones continue to remain relevant and gain even more interest. While RoundUp, Talcum Poder, and Hernia Mesh are not showing any signs of going away anytime soon, other mass torts have come and gone without having made much of an impact, and in our conversation, we review which ones are those. Our conversation explores which mass torts are likely to become the next big thing and are still at a very early stage. So if you have been waiting to be ahead of the curve in identifying mass tort opportunities before anyone else, join us! Resources mentioned in this episode: https://nanatomedia.com/blog/mass-tort-legal-marketing-trends-for-2021/ (Mass Tort Legal Marketing Trends for 2021) https://mtmp.com/registration/ (MTMP Virtual Vegas) https://leadersinmasstorts.com/services/ (Leaders in Mass Torts)
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If you are like most lawyers, the referrals you get from clients or people in your network are critical to your law firm’s growth strategy, maybe your primary source of new cases. But have you ever stopped to think if you are doing enough to nurture the sources from where your referrals come from or plant seeds to create new ones? https://www.linkedin.com/in/staceybrandall/ (Stacey Brown Randall) joins us for a conversation that demystifies the complexities behind referral generation and explains why referrals are earned and only available from certain sources. Instead of blaming yourself for not getting reviews from every client you represent, you should focus on those who are sending business your way. If you value referrals and are looking at ways to improve your referral generation strategy and stop putting yourself in the uncomfortable position of asking for them, this conversation is for you. Resources mentioned in this episode: https://www.staceybrownrandall.com/quiz/ (Referral Ninja Quiz) https://www.amazon.com/Generating-Business-Referrals-Without-Asking/dp/1683509269 (Generating Business Referrals Without Asking: A Simple Five Step Plan to a Referral Explosion) https://www.staceybrownrandall.com/podcast/ (Roadmap to Grow Your Business)
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Most lawyers can agree that one of the most threatening emails ever to hit their inbox is announcing a new one (1) star review for their law firm. And while it is a horrible situation to be, now more than ever, there are multiple ways to handle the situation to turn around things. Our conversation explores the recent updates Google My Business has introduced in an attempt to improve and expedite the handling of fraudulent or inappropriate reviews registered in your Google My Business account. So whether it’s a disgruntled competitor trying to stain your reputation or an unreasonable client abusing your GMB profile, Google is now offering you a way out. But when the one-star review is from a real customer, where did things fell through the cracks? We explore how dealing with negative reviews can give your law firm a platform to show prospective clients how you over-correct things in the unlikely event that an event doesn’t go as planned. Resources mentioned in this episode: https://nanatomedia.com/blog/how-to-manage-your-law-firms-gmb-reviews (How to Manage Your Law Firm's GMB Reviews) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
Being in a position of growing your team is always great news. But finding the right candidate for your organization, budget and needs can be far more complex than you ever imagine. Grace explains why creating a job description outlining the responsibilities and daily tasks are essential for creating a job listing and searching for candidates with the right skills and experience. The conversation explores the value of personality assessments and how you could use online job sites to leverage these powerful tools and find the right candidate for your position and save lots of time along the way. Keeping things timely while having a clear and structured interview process will be fundamental to move candidates through the pipeline fast and while they are engaged and their interest levels are high. After all, you don’t want to be told that they found a job somewhere else. Resources mentioned in this episode: About https://en.wikipedia.org/wiki/Marilyn_vos_Savant (Marilyn vos Savant )- Grace tip on speed reading https://www.ziprecruiter.com/ (ZipRecruiter) https://www.indeed.com/hire?co=US&hl=en&from=undefined (Indeed) https://business.linkedin.com/talent-solutions/recruiter (LinkedIn Recruiter)
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A law firm website with live chat is as common as a website that offers form submissions as a preferred conversion method. And while this has met users' needs for some time now, it could soon enough not meet your website visitors' expectations. https://www.linkedin.com/in/josephruotolo/ (Joe Ruotolo) joins this week's conversation on why bots designed and programmed for law firms can increase productivity, save costs, and, most importantly, get your potential clients on a path to conversion fast. If you are frustrated with the limitations that live chat has and have been looking for an enhanced chat experience on your website, this conversation is for you. Resources mentioned in this episode: https://intaker.co/ (Intaker)
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You probably recall hearing about a “new” social media platform called Parler that became popular for all the wrong reasons. But all things aside, does the platform carry any potential, and should your law firm care? What about Clubhouse? Have you heard about this even newer platform that turns one year this month and has already received a valuation of one billion dollars? With so many new social media platforms and more features being added to the ones you already use, it’s hard to keep up with recent trends, particularly with opportunities your law firm should be exploring. Join us for a conversation to find out if there is a message behind all noise. Resources mentioned in this episode: https://www.npr.org/2021/03/05/974089381/whats-an-nft-and-why-are-people-paying-millions-to-buy-them (What's An NFT?) https://nanatomedia.com/blog/clubhouse-the-trending-audio-social-media-app/ (Clubhouse: The Trending Audio Social Media App) To balance our conversation, here is an interesting take on https://thetimeblawg.com/2021/02/03/clubhouse-is-not-for-lawyers-12-reasons/ (why lawyers should not join Clubhouse)
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As we continue the get closer to the much-feared "page experience update," we explore why law firms still need to prioritize the quality of their content over any other technical SEO optimization. And it's not only us who think that way; Google does too. Our conversation picked where we left last week, discussing the explosion in demand and interest resulting from the Texas power grid failure to Google's outage that thankfully left little repercussions. OK, so content is king, but you don't know where to get started. Grace shows us how to use free tools to find ideas and topics to write about, and Liel explains how you can join the conversation on trending topics to "steal" the attention and even use other parties' content ethically to capture new leads for your law firm. Resources mentioned in this episode: https://nanatomedia.com/blog/texas-blackout-the-next-big-class-action-lawsuit/ (Texas Blackout: The Next Big Class-Action Lawsuit) https://sniply.io/ (Sniply): add a call to action to links you share https://trends.google.com/trends/?geo=US (Google Trends) https://www.google.com/alerts (Google Alerts)
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This past week Texas experienced the consequences of what is being called a https://www.texastribune.org/2021/02/18/texas-power-outages-ercot/ (one-in-a hundred years winter storm). And in this week's conversation, we review what lessons we learned from the event and what opportunities are emerging out of it. Liel explains what measures helped Nanato Media remain operational and swiftly make decisions regarding their clients' campaigns in light of the Texas winter storm events, from keeping the lights on, remote teams, and campaign strategy adjustments As Texas is coming out of this darkness, the question of https://www.xsocialmedia.com/is-the-texas-power-grid-failure-shaping-up-to-be-the-next-bp-oil-spill/ (is this blackout will be the new BP oil spill?) emerges. Grace shares how Hilliard Martinez Gonzales LLP and Brent Coon & Associates, with the expertise of X-Social Media, are laying the ground for what could become the next big class action. *HELP* https://poweredxpeople.org/ (Help Texans by Making a Donation Today) https://www.nytimes.com/2021/02/18/us/how-to-help-storm-relief-texas-oklahoma-louisiana.html (Help People in Oklahoma and Louisiana)
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If you are running Google Ads for your Law Firm professionally, the chances are that broad match modifier match type is playing a critical role in running your campaigns efficiently. But with Google's recent announcement that this match type will soon be gone for good, are your law firm's campaigns ready for the transition? Liel explains why the new Phrase Match type's arrival can improve your campaigns, providing that you have reliable data for your ad accounts and an impeccable campaign configuration. From your negative keyword list to your campaign's quality score, this will all now be essential to beat your competition as Google Ads becomes more of an AI-driven platform. It is now more than ever critical for campaign managers to get their campaign optimizations right and start treating bids as the third and potentially least vital factor to determine a campaign's success. Resources: https://nanatomedia.com/blog/all-you-need-to-know-about-google-quality-score-for-law-firms/ (Why your quality score matter for your law firm's Google Ads Campaign) https://info.crispvideo.com/evolve-summit (June Summit for law firms in June 2021) http://insights.marinsoftware.com/publishers/google-publishers/google-is-moving-on-from-broad-match-modifier/ (Google Is Moving on From Broad Match Modifier)
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“Hello, hello? Can you hear me?” That's any caller’s worst nightmare, but unfortunately, it could be happening at your law firm every single day. And while there is not one single answer to how to get telephone systems right, in this week’s conversation, we explore a few that can make this nightmare go away, and in fact, increase a lot the productivity of your team. Grace explains why some of the most efficient telephone systems are the ones that are already integrated into the solutions in platforms you are very likely already using and how to expand their capabilities and efficiency with some simple tweaks. Now, suppose you are in the privileged position of receiving hundreds of calls a day from new and existing clients. In that case, you have to get super-smart in your call distribution so your team can stay focused on handling cases as opposed to untangling the spiderweb that your telephone has become. Resources: https://forpersist.com/case-studies/ (How Persist saves a quarter-million-dollar a year to The Law Offices of Gacovino Lake) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
January 2021 will forever be marked for the events that took place on social media, from the Twitter bans to the Facebook plots to the Redditors' rise. And all along, law firm ads are in the midst of all of this. But not for much longer. We discuss why that is. It has been six months since LSA ads were widely made available to the legal industry nationwide. What has happened since their launch? Have they been as revolutionary as it was initially expected? We explore what we know so far. You probably wish somedays that your law firm shouldn't have to rely on so many different Management-Software to operate. We explore the pros and cons of software consolidation. Resources: https://searchengineland.com/facebook-testing-brand-safety-topic-exclusions-for-advertisers-345734 (Facebook testing brand safety topic exclusions for advertisers) https://searchengineland.com/how-are-local-service-ads-impacting-google-ads-accounts-345612 (How are local service ads impacting Google Ads accounts?) https://nanatomedia.com/blog/are-lsas-a-good-investment-for-your-law-firm/ (Are LSAs a Good Investment for Your Law Firm?)
For Arizona Lawyers Join Liel this Thursday, February 4th, at 1 pm MST for a Turbo Express Hispanic Marketing Webinar Here's what you will learn in just 45 minutes: How Hispanics choose law firms. The demand for legal services by Hispanics in Arizona. English vs. Spanish; what is more cost-effective in Arizona? How to find the leads who want to hire your law firm now. What mistakes your actual competitors are making. How to measure the ROI of your strategy.
http://learn.nanatomedia.com/hispanic-marketing-webinar/ (SAVE YOUR SPOT NOW) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
What is a lawyer to do in an industry set in old ways? Follow or disrupt. This week, we welcome https://www.linkedin.com/in/thealikatz/ (Ali Katz) from the New Law Business Model to discuss why the new model is the way forward. In our conversation, Ali shares her journey, graduating top of her class from Georgetown University Law Center. She quickly became disillusioned with the legal industry's status quo in the late 90s, and that drove her to, against all odds, reimagine the way law firms should be managed. Her model puts relationships before transactions, and no, Ali's legal services are not low bono; in fact, her firm under her new model was generating millions in just three years. In her new book, The New Law Business Model, Ali shares the lessons she learned along her journey and how you can also break with the old ways and use your law degree for the good of families, small businesses, and most importantly, your well-being. Listen now to learn more! Resources: https://www.amazon.com/New-Law-Business-Model-Lucrative-ebook/dp/B08QDR64NK/ref=sr_1_1?dchild=1&keywords=ali+katz&qid=1611373429&sr=8-1 (The New Law Business Model - Book) https://newlawbusinessmodel.com/ (The New Law Business Model - Programs)
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If 2021 has already put into test your marketing plan, then this episode is for you. Responding to times of crisis goes beyond just your law firm's overall operations and has an impact on your marketing. It would be best if you were planning ahead of time not to regret not having taken action. Last week Apple finally released its latest iOS update for iPhones, iOS 14. While you may not notice anything new on your device, Facebook has been panicking about Apple's latest update since it was first announced last year. Join our conversation to find out more. Hear about the three mass torts that have been gaining momentum and attention since the beginning of the year. You'll be surprised to learn that not all of them are new ones. https://developers.facebook.com/blog/post/2020/12/16/preparing-partners-ios-14-mobile-web-advertising/ (More on Facebook's response to iOS 14) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
It's 2021, which means that it's time to deal with reality, and while 2020's shadow is still casting upon us. But it's a new year, and there are plenty of legal marketing opportunities to explore if you are up for a challenge to take your law firm to the next level. Google ended 2020 by releasing another massive core update in the first half of December. Like it often happens during and after core updates, law firms can experience fluctuations in their website organic rankings. Our conversation covers what considerations you should have about what could have impacted your rankings and what you should do next. But first, If you haven't yet made your Google My Business listing a central part of your law firm's marketing strategy, you are missing a world of opportunities that could potentially generate more results for your law firm than your website. So don't let another day go by without leveraging the power of GMB and getting familiar with SMITH, Google's new algorithm. https://nanatomedia.com/blog/december-2020-google-core-update-and-its-impact-on-attorney-marketing/ (December 2020 Google Core Update and Its Impact on Attorney Marketing)https://searchengineland.com/google-advice-on-improving-your-sites-ranking-for-future-core-ranking-update-320184 (Questions to consider if your site is hit by a core update) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
We have heard many marketing predictions for 2021, and most lists mention the importance of having visibility in search engines, notably Google. And while you may have a broad or deep understanding of what it takes to rank right now, it is worth considering what Google has to say about the future, particularly 2021. In this episode, we will review Google's marketing predictions for 2021 and why law firms should bet on a more inclusive, client-centered, and community-oriented strategy. We discuss why the promises and statements we made in 2020 will continue to matter in 2021, what users want and expect from your digital presence, and take a moment to reflect on augmented reality and its likelihood to finally breakthrough as a technology used by the masses. This episode's conversation is based on an article that was published by Think With Google. https://www.thinkwithgoogle.com/future-of-marketing/digital-transformation/2021-marketing-predictions/?utm_medium=email&utm_source=d-content-alert&utm_team=twg-us&utm_campaign=TWG-US-NL-2020-12-17-Content-Newsletter-Thursday-Roundup-Knak-Pilot&utm_content=article-2-cta&mkt_tok=eyJpIjoiWVdKaU5tSTBPVFpsWlRrdyIsInQiOiJIcGZHaHk0eWhHTm5JMWIyek5cL3ZqOWpkdUlOWldpM1BZamtLUXIxeEZZZnJ6RkJEaWVcL0RjUGlJUWExaWJaMDhuS2pGaEtyeU0wZE1zRzdlWFwvNWtDaGExakZDRjhBa05YYTV3N1d0b0hKeldxc011WkkzZ3E4aXJEblwvVGttMkEifQ%3D%3D (9 predictions for marketing in 2021, from tomorrow’s industry leaders) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
As if there weren't enough new trends for law firms' businesses and marketing, this week, we are throwing to the mix the cybersecurity trends that law firms should carefully consider during 2021. It's not a secret that some of the most significant changes, good changes that 2020 brought to law firms, are here to stay. From showing up to a hearing from home and meeting with clients from anywhere via video conference to ditching the morning commute, they are all in the mix. But all of this power comes with great responsibility, and that is having the right cybersecurity in place. Or else you may end up being the one in need of legal representation. Join us as we discuss what exciting and not-so-exciting news cybersecurity will bring in 2021 and what you could do to keep your law firm protected. This episode conversation is based on an article that was published by StealthLabs. https://www.stealthlabs.com/blog/top-10-cybersecurity-trends-in-2021-and-beyond/ (Top 10 Cybersecurity Trends in 2021 and Beyond!) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
It seems that here at In Camera Podcast, we just can't get enough of talking about what the 2021 legal marketing scope will look like. And while some trends seem to be consistent and indisputable across different prediction lists, some others are debatable at best, and irrelevant at worst. This week we go over thehttps://attorneyatlawmagazine.com/9-legal-marketing-trends-for-law-firms-in-2021 ( 9 Legal Marketing Trends For Law Firms in 2021) according to Attorney At Law Magazine, who took it upon themselves to compile the ideas of attorneys and marketing professionals alike. Spoiler alert, content makes more than one appearance in the list, but some other concepts such as low bono and PFP ( pay for performance) make a not-so-surprising appearance. Some of the trends discussed carry many potential and are worthy of consideration and implementation; others not so much. Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review.
As we approach the 2021 countdown and eagerly look at leaving behind the unpredictability of 2020, we reflect on the legal trends that got accelerated for better or worse in 2020 and are here to stay. Suppose you are one of the law firms that fell in love with video conferencing and remote working. In that case, we have some excellent news for you. A big part of your clients also did and will want you to continue doing it even after everything goes back to normal, and you can sit in front of someone in an enclosed space at a normal distance without wearing masks. Some argue that 2020 accelerated business and consumer behavior at a rate of 10 years in technological progress. And this has pushed law firms to reassess their entire client experience, team skills, organizational structure, and even considering creating whole new positions to adapt to a new type of business model that won’t be gone even after the NYE ball drops. https://www.americanlegalmagazine.com/5-trends-that-will-shape-legal-practices-in-2021/ (5 Trends That Will ShapeLegal Practices in 2021) by Sally Kane Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
A social media presence has become crucial for law firms, the same as having a website. However, having social media listings won't do anything for you if they're empty, without content, leading to losing lots of new cases for your law firm. In an attempt to post daily on social media, some law firms have taken upon themselves to post about any commemorative day such as National Chocolate Covered Cashews Day - April 21st in case you want to post next time). But what is the right balance between creating posts to acknowledge, celebrate, or recognize festive or commemorative days and when it's best to, well, sit it out? The answer to post or not to post is simple, post! But how to do it following best practices and create content that is more likely to impact your audience is at the center of this week's conversation. Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
At In Camera Podcast, fall is one of our favorite times of the year for one particular reason; it’s the time of the year when all legal marketing content creators start to publish their "next year’s trends to look out for" lists, and we love dissecting every one of those. In this week’s conversation, we go over the https://www.cardinaldigitalmarketing.com/blog/top-legal-marketing-trends-to-watch-in-2021/ (2021 legal marketing trends, )according to Cardinal Digital Marketing, which covers everything from SEO, SEM, local search, and brand building. And whether you agree or disagree with the “trends” of the list, one thing is a hundred percent accurate, and that is, if you are planning on making a big impact with your law firm’s digital marketing strategy next year, you should have already started working on you 2021 strategy months ago. Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
If you have been too busy keeping up to date with other news that is not related to legal marketing, don't worry; we've got you covered with our news and updates episode. From the paid search trends to bugs disrupting Facebook ads, it's all here for you. Have you grown used to authorize or approve any official email you get from Google? If the answer is yes, then you could be https://searchengineland.com/hijacked-google-my-business-listings-appear-to-be-a-growing-problem-343737 (losing ownership of your Google My Business) any day now; tune in and learn how to prevent this from happening to you. Website accessibility is no longer an "optional" or "kind" effort for law firms to make; small and medium-sized businesses are being sued for noncompliance with this law. But this doesn't have to be an intimidating project to take on; plugins like https://userway.org/ (UserWay) make it simple for your law firm's website to become accessibility compliant. Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
If there is one thing people will remember 2020 for, is its unpredictability, and the SEO trends of this year are no exception to that. From unexpected issues to dramatic core updates and an overall shift in Google’s indexing criteria, 2020 has been a year full of SEO lessons for us to learn from. Grace and Liel review https://www.searchenginejournal.com/most-important-things-learned-about-seo-this-year/386638/?ver=386638X2#close (Search Engine Journal list of SEO lessons for 2020 )and apply them to the legal marketing context. From the value of featured snippets to robots writing your next practice area blog posts. This none technical conversation about SEO will help you identify the elements that your law firm’s marketing team should be focusing on as you prepare for your end-of-the-year marketing plan review. Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
There is not one day in the news cycle where new cyberattacks are not part of the top news stories. But to think that cyberattacks are only targeting the government or international organizations is far from reality. Anyone can be the subject to them, and in this week’s conversation, https://www.linkedin.com/in/cucciare/ (Nathan Cucciare) from https://www.n8its.com/ (N8 Solutions) joins us to talk about it. A 100+ team law firm that loses all their data in a matter of hours? Yes, Nathan has come across this and has also solved the problem, and what his questions will make you wonder is whether your law firm is prepared for a potential attack. Cloud vs. Local, which one is the safest? Mac vs. PC, which one is best for your business? Is antivirus still relevant? Answers to this and many more plus actionable takeaways. If you would like to book a discovery consultation with Nathan and find out if your law firm is doing enough to protect itself, you can https://www.n8its.com/free-it-assessment (submit a request here). Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
https://www.linkedin.com/in/ryklein/ (Ryan Klein) from https://www.marketmymarket.com/ (Market My Market) joins us back for a conversation about taking a trip back to the dark places on your website where uninspiring content resided, and no visitor has ever set eyes. In our conversation, we explore why it is equally important to optimize your existing content as much as creating new. But what does good content mean, and how does it stand out from your competitors and signals Google that it is worthy of higher rankings? In this episode, you will learn everything about content optimization; From selecting the content that needs to be optimized to the tools, you should use to be sure that your law firm website is taking the right steps to attract the right traffic. Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
In this conversation, Grace shares her experience participating and exhibiting at the latest edition of Mass Torts Made Perfect Fall 2020. From the logistics to the technical issues, Grace shares her impressions of one of the most sought after events in the legal industry calendar. We review the insights of one of the businesses of law sessions at the event about intake and revisit the importance of keeping the user in mind when opening a new channel for communicating with your potential clients. Finally, Grace introduces Persist Publishing, a new arm of https://forpersist.com/ (Persist), dedicated to helping attorneys publish their own stories and become bestseller authors. We talk about why writing a book can potentially be the most effective way to stand out from your competitors and why it matters to people whether they read it or not. Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
When there is no shortage of software and artificial intelligence-powered solutions for your law firm to be smarter and more efficient, it is easy to forget about the most valuable asset your law firm has: you and your voice. https://www.linkedin.com/in/pfaust/ (Paul Faust), from RingBoost, joins Grace and Liel to discuss the importance of personal, compassionate, and authentic conversations that have always been a critical factor for building relationships that lead to business success. Paul explains why law firms often make the mistake of not paying attention to the digits in their telephone number and make it part of their brand. This conversation explores why vanity (branded) telephone numbers and advanced digital technology can work harmoniously to get you better results. Resources mentioned in this episode: https://www.ringboost.com/ (RingBoost)
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It’s easy to fall for the idea that Public Relations is a luxurious marketing strategy that is meant only for TV attorneys and law firms at a national level. But the reality is that Public Relations is not only limited to throwing expensive parties to impress people. Public relations is essential for every law firm; chances are that you already practice some PR for your law firm, whether you call it Public Relations or not. From the charity work you do for your community to the posts you share on social media celebrating your law firms’ latest accomplishments. Join Grace and Liel for a conversation about what it means to do Public Relations for your law firm in these times, what opportunities you could be exploring and leveraging, and how to measure the results of your efforts. Still, wondering why you should listen? If you have never heard of http://helpareporter.com/ (HARO), you should listen. Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
If you ask two personal injury lawyers in the same market what results they have seen from their marketing efforts year-to-date, you’ll probably get two completely different answers. And while every law firm’s business levels will be different, there is one thing they share in common, and that is the number of search queries related to their practice areas completed in Google search in their market. Join Grace and Liel as they review the search volumes for personal injury and workers compensation queries for the ten largest states, population-wise: California Florida Texas New York Illinois Pennsylvania Ohio Georgia North Carolina Michigan
While many law firms reacted with panic to the arrival of Coronavirus, our numbers show which markets have weathered the storm and which have seen an increase in demand. In some markets, we noticed record increases in relevant queries month by month. https://www.slideshare.net/LielLevy/nanato-media-google-search-volumes-pi-and-wc-92520 (Download the slides here!) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
As we are approaching the last quarter of 2020, we look at what we can and should expect from legal conferences and events that traditionally have been held in person but will now take place online. Webinars have been around well before COVID-19’s arrival. But, in 2020, this format of delivering content has been embraced by event organizers to transform their annual conferences into virtual events, and while it is a practical solution, is it a great experience? We have all been to webinars, and they all look the same; a PowerPoint, low-resolution video, and audio that is clear at best. From virtual exhibitor halls to cocktail receptions, we look at all the creative solutions that some of the most renowned legal organizations implement to keep their members and attendees engaged and satisfied with their virtual events. Events to be on the lookout for: https://mtmp.com/registration/ (Mass Torts Made Perfect) https://glmheroes.com/ (Great Legal Marketing's Heroes and Icons) https://pilmma.kartra.com/page/lfgm-direct-mail (PILMMA Law Firm Growth Maximizer)
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Is there a 100% risk-free process of selecting a vendor for your law firm? No. Even when you only consider working with vendors that have been recommended to you by people of your network, you still cannot know for sure if they will be the right fit for your law firm or even available to help. So what should lawyers and practice managers do when they need to find a marketing agency or other kind of vendor, and they have no one to recommend them an option? Google is a great place to start. In this conversation Grace and Liel explore why it is important to research vendors before reaching out to them; but more importantly, why not reaching out to vendors due to fear or skepticism may be holding your law firm from finding the partnership they need to take their practice to the next level. Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
Atty https://www.instagram.com/mcdonaldworleypc/?hl=en (McDonald Worley) joins us for a behind de scenes conversation on the most and least talked about Mass Torts in 2020 so far. Don, shares what led his law firm to recently open a new office in Fort Lauderdale, what do the recent talcum powder and RoundUp settlements mean, and why is the momentum that Zantac is having justifiable. We also talk about the first wave of claims coming up as a result of Covid-19, what Don learn during his fight with Covid-19 and how he is leading his team in a time of growth and expansion for his law firm amid a pandemic. Resources mentioned in this episode: https://mcdonaldworley.com/ (McDonald Worley) https://leadersinmasstorts.com/ (Leaders in Mass Torts) https://mtmp.com/ (MASS TORTS MADE PERFECT)
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Catastrophic injury cases are don’t present themselves every day. When they do, you know that this can be a career-changing opportunity for your law firm, but first, you have to navigate the complexities of your clients' injuries long-term consequences. Luckily there are life care planners. https://www.linkedin.com/in/kelly-campbell-4a069110b/ (Kelly Campbell) from https://cardinallifecare.com/ (CARDINAL LifeCare) joins us for a conversation about having the right partner to examine, interpret, and apply all relevant medically related information of a catastrophic injury case can help you achieve the highest possible settlement for your client. Kelly explains why communication with her patients is a critical element in successfully handling her cases. She stresses the importance of having interpreters that can ease the communication between you and the client and presenting all documentation and forms in a language, the client can understand. This episode will help you better understand the value of having the right life care planner on your side from an early stage the next time your marketing efforts get you in front of a potential seven-figure settlement case. Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
For the past year, Google has been testing Local Service Ads in two markets for two practice areas. And while there has been a wide range of opinions on the effectiveness of https://nanatomedia.com/blog/the-essential-guide-to-google-local-services-ads-for-lawyers/ (local service ads for law firms), Google at the end of July rolled this new type of campaign at national level and for most practice areas. Now that is has been a few weeks since the release of the much anticipated LSA campaigns, law firms and marketers alike are left scratching their heads. Should you apply for Google Guaranteed? What is the difference between Guaranteed and Screened? Do you need to run campaigns to get certified by Google? How to apply? Our conversation explains from the point of view of a law firm and a legal marketing agency, the process for applying, what is the difference between Guaranteed and Screened and the role of LSAs in all of this. Plus, the reasons why you should care about this meaningful step Google has taken towards promoting law firm services in a new way. Resources mentioned in this episode: https://ads.google.com/local-services-ads/faq/ (Google LSA FAQ) https://ads.google.com/local-services-ads/cost/ (Google's LSA Budget Calculator)
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Every year at the beginning of August, hundreds of thousands of riders gather in Sturgis, South Dakota, for a 10-day motorcycle rally. This year amid a pandemic Sturgis still took place, and like every other year, this year the American Association of Motorcycle Injury Lawyers, otherwise known as Law Tigers was there On this exclusive conversation, recorded live from Sturgis, https://www.linkedin.com/in/ari-levenbaum-b4b2402a/ (Ari Levenbaum), Co-Owner, and COO of Law Tigers explains why to do niche marketing effectively, you cannot just study and know your target audience, you need to be part of it. From the decision making, the process of attending the rally amid a pandemic, to having a granular understanding of the different segments within their target market, Ari explains that what makes their strategy works is a combination of an intuitive understanding of their demographics lifestyle paired with hundreds of data points that guide their marketing investments. Resources mentioned in this episode: https://www.lawtigers.com/ (Law Tigers) https://sturgismotorcyclerally.com/ (Sturgis Motorcycle Rally)
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The markets wait to see who and whether someone (Microsoft, Twitter?) will acquire TikTok's US operation, a video streaming social media app from the Chinese technology developer Bytedance. Facebook is yet again playing its usual move of introducing yet another feature, identical to that of another social media app, Instagram Stories ⇔ Snap. Enter “Instagram Reels. In this week’s conversation, we discuss how, now more than ever, law firms should continue to invest and work on their Facebook and Instagram presence. There are no indications that either one of those platforms will be slowing down in the near feature. While having a paid presence is a must for any business that wants visibility on Facebook, organic postings are necessary to keep your audience engaged and stay top of mind. Plus, we do an SEO reality check and share some exciting news for YouTube Ads. Resources mentioned in this episode: https://nanatomedia.com/blog/facebook-posts-your-law-firm-should-be-posting-every-week/ (Facebook Posts Your Law Firm Should Be Posting Every Week) https://blog.hubspot.com/marketing/quote-maker-apps-instagram (How to Make Quotes for Instagram: 9 Apps to Try This Year)
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When COVID-19 first started, most law firms experienced a sharp decline in business levels, but after a few weeks, many were surprised to see that new cases were signed, and in some cases, there was an increase in business levels. This week we were joined by https://www.linkedin.com/in/tompaci/ (Tom Paci) Director of https://www.ngagelive.com/ (Ngage Live Chat), to discuss what they have seen behind the scenes in regards to website traffic on law firm websites across the nation. Ngage’s live chat widget is implemented in over 8,000 law firm websites and renowned legal sites like Nolo and Avvo, which positions them as one of the most reliable sources of information regarding traffic analytics for the legal industry. This episode will give you a unique perspective to the extent to which Covid-19 has impacted law firm website traffic and why the problem you may be experiencing is not a Covid-19 related problem, but potentially a marketing or intake problem. SPECIAL PROMO Ready to convert website visitors into clients? Reach out to Tom and get your first five leads for free, just mention the promo code “In Camera”. Tom Paci https://my.captivate.fm/TPaci@ngagelive.com%C2%A0 (TPaci@ngagelive.com ) or call 512-931-4501 or visit https://my.captivate.fm/Ngagelive.com (Ngagelive.com) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
Going from not knowing where your next case is coming from to becoming the biggest personal injury law firm in your market in under ten years is an impressive accomplishment. But what is even more remarkable is doing it without losing your values and principles along the way. Atty https://www.linkedin.com/in/michaeljmorse/ (Michael Morse) and https://www.linkedin.com/in/john-nachazel-9381402/ (John Nachazel), from Mike Morse Law Firm, joined us for a conversation about their recently published bestselling book: Fireproof. A book that is equally valuable for lawyers, entrepreneurs, and business owners, since its lessons and principles apply to anyone in pursuit of professional and personal success. Our conversation explores the importance of accountability, ownership, and commitment when leading a team, the value of making intelligent decisions based on data, and the value of sometimes making decisions that are not based on data, but merely right. Resources mentioned in this episode: https://www.amazon.com/Fireproof-Five-Step-Unpredictable-Wildly-Profitable-ebook/dp/B088X41PPP/ref=sr_1_1_sspa?dchild=1&keywords=fireproof+book&qid=1595722865&sr=8-1-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUFJNlZHWFkyNVFaOEYmZW5jcnlwdGVkSWQ9QTA5NTE1OTVUM1pGRkFOWVNaSE4mZW5jcnlwdGVkQWRJZD1BMDkxNDM2NjFXU0NBVUo0RUVUNkMmd2lkZ2V0TmFtZT1zcF9hdGYmYWN0aW9uPWNsaWNrUmVkaXJlY3QmZG9Ob3RMb2dDbGljaz10cnVl (Fireproof: A Five-Step Model To Take Your Law Firm From Unpredictable To Wildly Profitable) https://www.855mikewins.com/ (Mike Morse Law Firm) https://www.youtube.com/mikemorselawfirm (Mike Morse Law Firm YouTube Channel )
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or many law firms, having a cloud-based solution integrated on their operations was considered unnecessary; a distraction to the traditional way law firms were supposed to be managed and run. Then COVID-19 happened. As law firms continue to adapt to working from home, video conference hearings and managing a team remotely, many law firms are starting to look for solutions that can help not just with doing things like they did when they were back in the office, but do them better and more efficiently. https://www.linkedin.com/in/terence-dohrmann-256a794/ (Terry Dohrmann) from Litify joined us for a conversation about software that not only empowers law firms to work from anywhere but makes them smarter through data and analytics that their competition is not even thinking of. Resources mentioned in this episode: https://www.litify.com/ (Litify) https://www.litify.com/litiquest/ (LitiQuest)
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While we continue to face the threatening presence of Covid-19, many law firms are starting to realize that WFH (working from home) will no longer be temporary. But is your law firm adequately protected to operate remotely without compromising your business and clients' data security? Grace explains the different cybersecurity threats your law firm can be exposed to and basic principles you and your team should follow to minimize exposure to potential risks. Our conversation then takes a turn that shades light to the fact that your Google Ads account is likely being subject to fraudulent clicks; Liel explains where these clicks come from and what can be done to stop them and your budget from going down the drain. Resources mentioned in this episode: https://nanatomedia.com/blog/the-essential-guide-to-click-fraud-prevention-for-law-firms-ppc/ (The Essential Guide To Click Fraud Prevention for Law Firm’s PPC) https://www.clickcease.com/ (ClickCease) https://www.clickguard.com/ (ClickGUARD)
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July is finally here (what happened to May?) and a new initiative that wants Facebook to stop spreading misinformation. Should your law firm be part of this movement, and what options do you have? In the second part of our conversation, Grace explains what late June’s Johnson and Johnson talcum powder settlement means for this mass tort, and why it changed its course. Also, other products that listed talcum powder as one of their ingredients respond to the thousands of lawsuits filed against Johnson & Johnson. Furthermore, get the latest with the Zantac Mass Tort and why things could take an unexpected turn in events. Resources mentioned in this episode: https://nanatomedia.com/blog/facebook-ads-should-law-firms-hit-pause/ (Facebook Ads: Should Law Firms Hit Pause?) https://www.nytimes.com/2020/06/23/health/baby-powder-cancer.html (Women With Cancer Awarded Billions in Baby Powder Suit)
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In this week’s conversation Grace and Liel discuss the latest RoundUp 10 billion settlement, and how the news has been received amongst the Mass Torts community. We discuss why the announcement of Neeva, an ad-free and privacy centered search engine platform by former Google Ads vice president, Sridhar Ramaswamy, can disrupt the search marketing space for some law firms. And why joining hundreds of advertisers who are suspending their advertising campaigns on Facebook in July could pay off and strengthen your position within your community. Plus, we look at some of the highlights of SMX Next, the replacement to year’s SMX Advanced, that turned out to be a series of relevant and approachable conversations about SEO and SEM during these unpredictable times. Resources mentioned in this episode: https://www.nytimes.com/2020/06/24/business/roundup-settlement-lawsuits.html (Roundup Maker to Pay $10 Billion to Settle Cancer Suits) https://nanatomedia.com/blog/smx-next-june-2020-day-1-recap/ (SMX Next Day 1 Recap) https://nanatomedia.com/blog/smx-next-june-2020-day-2-recap/ (SMX Next Day 2 Recap) https://gateway.on24.com/wcc/gateway/eliteThirdDoorMedia2/2255985 (SMX Next on demand) https://about.ads.microsoft.com/en-us/insights/covid19-insights-for-advertisers (Microsoft COVID-19 insights and resources for advertisers) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
In this week’s conversation, Grace shares a recent presentation that Persist Communications put together, along with other Mass Tort experts for MTMP Connect webinar series. Grace shares in-depth insights on how Mass Torts are identified in the first place and the extensive process that has to take place before a Mass Tort gets reviewed by the “Blue Ribbon” panel of judges. Are recalls necessary to determine the potential of a mass tort? Questions like this are the center for the conversation that explores why there is no one secret formula identifying a potential mass torts and why even when some feel very strongly about a case, others may not see the potential. We review the five metrics that your digital marketing strategy has to be based on to be profitable: Total Conversion Rate Campaign-Level Conversions Cost Per Conversion Leads to Close Ratio Cost Per Acquisition
Resources mentioned in this episode: https://mtmp.com/registration/ (MTMP Fall Seminar ) https://mtmp.com/connect/ (MTMP Connect) https://leadersinmasstorts.com/ (Leaders in Mass Torts) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
t's not only the stock markets acting crazy and unpredictable this past week, but the same behavior is also evident across different campaigns in Google Ads. Join this week’s conversation to find out why. Moreover, Grace and Liel discuss why the Google Ads grant, that potentially many law firms that have been advertising in the platform will be getting within the next few months, could be the best opportunity for your law firm to experiment with your strategy and discover other opportunities that have not been leveraged yet. Have you heard of Google Local Service Ads? Most haven’t and we explore why it is that this ad format has not taken off for law firms, despite having been in beta testing for over a year. And what could be the future of Google Ads. Resources mentioned in this episode: https://nanatomedia.com/blog/the-essential-guide-to-google-local-services-ads-for-lawyers/ (A guide to local service ads for law firms) https://nanatomedia.com/blog/six-smart-ways-to-spend-your-law-firms-ad-credits-for-google-ads/ (Six Ideas for investing your law firm's Google Ads credits)
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In this week's conversation, we explore the 10 Mass Torts you must know about in 2020. Whether you are experienced in marketing and handling mass torts - or you are just getting started, this conversation will give you insights into what is gaining momentum, what keeps going strong, and what is already out. Liel, explains how to decide on a digital strategy to generate leads for each type of mass tort in the list and why some networks work better than others depending on the specific data on the demographic group affected and the search volume that exists on keywords related to the mass tort. Want to share your experience marketing for a mass tort in this list? Get in touch. You can connect with us by visiting our website: http://incamerapodcast.com/ (incamerapodcast.com) Resources mentioned in this episode: https://leadersinmasstorts.com/2020/05/14/8-mass-tort-cases-to-watch-in-2020/ (10 Mass Tort Cases to Watch in 2020) https://crooked.com/articles/antiracism-resources/ (Take a stand against racism)
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One of the most controversial aspects of SEO is link building. While Google suggests that this should be an organic process, the reality has proven time and time again that to come across as authoritative to Google and other search engines, law firms need to work hard and spend big to generate links back to their website to stand out from the competition. http://linkedin.com/in/ryklein (Ryan Klein) from Market My Market joins Grace and Liel for a conversation on the value of backlinks and how to identify if a link is worth its asking price when a price is given. From finding valuable link opportunities within your network to auditing your competition and finding out who is linking back to them and why. This is a conversation about demystifying link building and putting into perspective how much value you can expect from certain links and how to prevent this from becoming a distraction of other more valuable and controllable elements in your SEO strategy. Resources mentioned in this episode: About Our Guest: https://www.marketmymarket.com/legal-marketing/ (Markey My Market) https://legalmastermindpodcast.com/ (Legal Mastermind Podcast)
Link Building Research Tools https://www.semrush.com/dashboard/ (SEMrush) https://ahrefs.com/ (Ahrefs) https://majestic.com/ (Majestic) https://moz.com/ (MOZ)
Citation Building Tools https://www.brightlocal.com/ (BrightLocal) https://whitespark.ca/ (Whitespark)
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In this week’s episode Grace and Liel finally get to have a conversation about data mining and marketing automation. But before that, they check in on how the economy’s reopening has influenced their marketing activities and operations. On data mining, Grace explains that you have to leverage automation to maximize your database and stay engaged with all your existing clients and new leads in an organized and timely manner. The conversation explores what sequences are, how to automate them, and why it’s critical to determine the next step depending on the actions users are taking. If the term lead scoring is new to you, this episode is a must for you. Resources mentioned in this episode: https://forpersist.com/ (Persist) https://keap.com/infusionsoft (Infusinsoft)
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Creating a compelling and converting mass tort marketing strategy is only part of the equation. The journey that starts when a lead converts until it gets signed is long and complex, one that requires thorough planning and discipline. http://linkedin.com/in/mark-olson-7162a97 (Mark Olson) and http://linkedin.com/in/alan-frankel-4a63a533 (Alan Frankel) from http://www.adwiremedia.com/ (Adwire Media) joined us for a conversation about mass torts marketing and the importance of having an elaborate funnel to guide your acquired leads to conversion and maximize your investment. Together we explored the impact that Covid-19 has had on mass torts marketing, talked about the benefits of opting for a retainer strategy, and explained why empathy continues to be the not-so-secret sauce to any marketing, intake, or sales strategy. This conversation is for those who want an honest overview of running mass tort campaigns. You can connect with us by visiting our website: incamerapodcast.com Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
If times were not challenging enough, Google surprised us all Monday, May 4th, in the afternoon with a core update that since it initiated has shaken the world of law firms and the SEOs behind their strategies alike. Grace and Liel review what impact Google’s May 2020 Core Update has had on the legal industry in its first week. They talk about where law firms are gaining and losing visibility in relation to directories and how search results are being enhanced to give users more information on the search results page. In the second part of the episode, Liel shares updated search volumes according to Google’s keyword planner for high intent search terms across multiple practice areas throughout the nation. So whether your Google strategy is paid, organic, or both, this episode proves why continuing to invest in Google is a safe bet. Well, as long as there is not a lot of turbulence in its algorithm. Resources mentioned in this episode: https://webmasters.googleblog.com/2019/08/core-updates.html (Google’s Core Update Guide) https://moz.com/mozcast/ (MOZcast - Google algorithm's volatility tracker) https://www.semrush.com/sensor/?category=&db=US (SEMrush Sensor) https://www.gacovinolake.com/news/juul-risk-psa-scholarship/ (2021 JUUL Risk PSA Scholarship)
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https://www.linkedin.com/in/donna-devita-39a62a90/ (Donna Devita) and https://www.linkedin.com/in/jennylevine11/ (Jenny Levine) joined Grace and Liel for a conversation about building a brand through community outreach. Donna and Jenny are both seasoned legal marketing professionals. When they decided to come together and establish Swag My Brand they had a clear mission in mind; help brands have an actual impact in their community by creating promotional materials that make a difference in their lives. This week’s conversation explores why now more than ever law firms need to adjust their marketing message for one in favor of unity and support to their communities and why this could in return help them improve their reputation and earn the trust of their market. Jenny shares examples of promotional items that have helped law firms show care and support for both their communities and teams. And Donna explains why the content that is generated as a result of community outreach gets the highest levels of engagement in social media. Resources mentioned in this episode: Swag My Brand https://www.swagmybrand.com/ (Website) https://www.facebook.com/swagmybrand.co (Facebook) https://www.instagram.com/swagmybrand.co/ (Instagram)
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Every year attorneys and legal marketers look forward to Mass Torts Made Perfect (MTMP). It's one of a kind event where both big industry players and novices get to share two and a half days of intense conferences and social gatherings with one common goal: Growth and diversification. But like many other events, MTMP's spring edition was postponed, but that doesn't mean that Mass Torts are losing relevancy in these times of the pandemic; as a matter of fact, they are more relevant than ever, and in this week's conversation Grace and Liel explore why. From answering questions as basic as what are mass torts and what is the difference between mass torts and class actions, Grace explains why a law firm that has the opportunity to invest in advertising, should be considering getting involved in mass torts. Whether you are interested in finding out about co-counseling opportunities or how to identify potential mass torts at the early stages, this conversation is for you. Resources mentioned in this episode: https://mtmp.com/connect/ (MTMP CONNECT) https://www.gacovinolake.com/ (Gacovino, Lake & Associates, P.C.)
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For this week's conversation, Grace and Liel welcome a tv legal marketing innovator and award-winning attorney, https://www.linkedin.com/in/michaeljmorse/ (Michael Morse). Mike, as he is widely known by anyone in Michigan who doesn't live under a rock, shares details about his upcoming book Fireproof and explains how dealing with adversity in the past has helped him be ready for when "fires" emerge. Mike tells us what made his team prepared to respond to the pandemic within hours and how this new reality has opened up the doors to a new working model that has proven to be a win-win solution for both his team and clients alike. The conversation explores Mike's journey in legal tv advertising and how he and his marketing partners have established a before and after to attorney-tv-commercials that has been extensively praised and most recently made him the recipient of two Golden Gavel Awards. Mike opens up about the challenges that come with having the most prominent personal injury brand name in his market and reveals the reasons why his law firm now invests a lot of time and resources on their attribution model. Resources mentioned in this episode: Website https://www.855mikewins.com/ (Mike Morse Law Firm) https://www.lerneradvertising.com/ (Lerner Advertising)
Social Media Channels https://www.youtube.com/mikemorselawfirm (YouTube ) https://www.instagram.com/855mikewins/ (Instagram) https://www.facebook.com/mikemorselawfirm (Facebook)
Podcast https://www.855mikewins.com/podcast/ (Open Mike Podcast)
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Remember a month ago when we suggested that you should wear your office clothes, including shoes now that you are working from home? Eh, did you follow our advice? It's been a month since we started practicing social distancing and switched our operations to remote working, and in this follow-up episode, Grace and Liel have a conversation about what we have learned so far. Our conversation starts with an update on how working from home feels after this first month. We discuss the challenges that other legal professionals and we are facing and what we are doing to tackle these issues. Furthermore, we analyze the first meaningful insights into the search volumes for different practice areas based on Google data, and we also update you on how Google My Business has changed and then changed again since COVID-19. Finally, Grace talks about the loan your law firm cannot afford not to apply for and how to do it. Resources mentioned in this episode: Slides https://www.slideshare.net/LielLevy/google-search-volumes-for-legal-practice-areas-march-2020 (March 2020 - Legal Practice Areas Search Volume Slides)
Articles https://nanatomedia.com/blog/how-to-accurately-update-your-law-firms-gmb-listing-during-the-pandemic/ (How To Accurately Update Your Law Firm’s GMB Listing During The Pandemic) https://nanatomedia.com/blog/desktop-gains-grounds-in-search-amid-covid-19/ (Desktop Gains Grounds In Search Amid COVID-19) https://nanatomedia.com/blog/google-my-business-is-changing-just-like-your-law-firm/ (Google My Business (GMB) Is Changing Just Like Your Law Firm)
Video Apps For personal communications https://www.vidyard.com/ (Vidyard) https://bombbomb.com/ (BombBomb)
Loans https://www.sba.gov/funding-programs/loans/coronavirus-relief-options/paycheck-protection-program-ppp (Paycheck Protection Program)
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What you should be writing about and how you should do it is at the center of this week’s legal marketing conversation as Alex Valencia, Co-Owner at WeDoWebContent.com, join us for a chat on content marketing. Alex shares the reasons why you should write with intent while keeping in mind what Google wants to see in your content. Whether you are writing a practice area page or you are entertaining the idea of publishing an e-book, this episode is full of valuable insights to make your content stand out. As we continue to see the increase of voice search queries, Alex explains how you can make your website content relevant for voice search and why the best-written content you could be creating right now should start with you, recording yourself with a phone answering questions. Resources mentioned in this episode: Resources mentioned in this episode: https://www.semrush.com/ (SEMrush) http://sonix.ai/ (AI Powered Video Transcription Software) http://rev.com (Manual Video Transcription Software) http://www.grammarly.com/ (Grammarly) http://www.hemingwayapp.com/ (Hemingway App) Want to share your story, ask a question, or share your comments about the podcast with us? You can connect with us by visiting our website: incamerapodcast.com Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
https://www.linkedin.com/in/jhennessey/ (Jason Hennessey), from https://www.jasonhennessey.com/ (Hennessey Consulting), an INC 500 award-winning legal digital marketing agency, joins Grace and Liel for an off-page SEO conversation. Jason reveals his reverse engineering methodology and what it takes to implement it. He explains which backlinks get the most value and how you can make decisions about where you should aim to get links for your website. From Google Search Console to free PR, Jason shares insights that every law firm should be leveraging amidst the Coronavirus crisis. He explains why we should think twice before making any abrupt decisions about your digital marketing strategy that could end up setting you back years of marketing work and investments. If figuring out off-site SEO for your law firm has been something you haven't been able to demystify, then this episode is for you. Resources mentioned in this episode: Video https://www.youtube.com/watch?time_continue=3&v=IT4yHanJ9_E&feature=emb_logo (How Law Firms Should Respond To Coronavirus (COVID-19) From A Marketing Perspective) - With https://www.linkedin.com/in/harlanschillinger/ (Harlan Schillinger), https://www.linkedin.com/in/wedowebcontent/ (Alex Valencia), Co-Owner of We Do Web Content, and Jason Hennessey https://www.semrush.com/ (SEMrush) https://ahrefs.com/ (Ahrefs) https://majestic.com/ (Majestic) https://www.youtube.com/ (YouTube) https://vimeo.com/ (Vimeo) http://law.com/ (LAW.com) http://campaigns.vocus.com/content/aboutus.asp (Vocus PR) https://www.prnewswire.com/ (PR Newswire)
Want to share your story, ask a question, or share your comments about the podcast with us? You can connect with us by visiting our website: incamerapodcast.com Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
Your law firm’s culture has never been so relevant as it is today; in a time where we all face uncertainty, and each one of us has to put themselves in an uncomfortable situation to make it through, your law firm's culture is probably the single most crucial factor that will determine if your team has what it takes. Atty https://www.linkedin.com/in/eric-farber-ab7775/ (Eric Farber) from https://www.pacificworkers.com/ (Pacific Workers' Compensation Law Center) and author of the book https://thecaseforculture.com/ (The Case for Culture), joins Grace and Liel in a conversation about why Attorneys should lead with a humanistic approach. Eric explains how establishing values and creating a law firm with a mission has helped him build a seven figures law firm that has gone from four people to forty in just five years. During this conversation, Eric openly discusses the challenges he had to face to get to where he is now, and shares with us what actions he is currently taking, to anticipate and prepare for what is coming next. Resources mentioned in this episode: https://thecaseforculture.com/ (The Case for Culture)
Want to share your story, ask a question, or share your comments about the podcast with us? You can connect with us by visiting our website: incamerapodcast.com Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
On our second episode on SEO, https://www.linkedin.com/in/nalinidp11/ (Nalini Prasad) from https://blusharkdigital.com (Blu Shark Digital) joins In Camera Podcast for a conversation on Local SEO. Nalini explains why you should consider Google My Business as the heart and soul of your business and shares actionable tips that could dramatically improve the way Google ranks your business in the local pack. We talk about products on Google My Business and how to use them to generate leads, even after hours. Nalini explains why Google posts have become a powerful way to promote your law firm. Furthermore, we give tips on how to avoid having your listing suspended by Google and what to do to reactivate it if it does get suspended. Learn how you can geotag your pictures with GPS coordinates and how you can get Google Assistant to book a free consultation for a shy prospect. Resources mentioned in this episode: https://www.geoimgr.com/ (Geotagging Photos) Citation Management Tools https://www.yext.com/ (Yext) https://www.brightlocal.com/ (Bright Local) https://moz.com/products/local (Moz Local) Want to share your story, ask a question, or share your comments about the podcast with us? You can connect with us by visiting our website: incamerapodcast.com Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
In these unsettling times, many law firms have to make adjustments they never had to deal with before, in order to keep the business running, like having their staff work remotely and their clients being unavailable to show up for appointments. On this episode, Grace and Liel have a conversation about how law firms can solve the challenge that many of them are facing for the first time, “remote working” Grace and Liel talk about the importance of setting your law firm on the cloud to enable your team to work remotely and keep track of the law firm’s activities and they explore any other potential disruptions that may prevent you from running your business as usual. From the challenges of dealing with other family members sharing your new working space with you, to the importance of reaching out to past clients to show your support and concern during this challenging time, our conversation looks at how with some organization, adjustments, and creativity this could be a productive time for your law firm. The resources mentioned on the episode: Case Management & CRM https://www.smartadvocate.com/ (Smart advocate) https://www.leaddocket.com/ (Lead docket) https://www.casepeer.com/ (CasePEER) https://www.filevine.com/ (Filevine) https://www.clio.com/ (Clio) https://www.captorra.com/ (Captorra) https://www.needles.com/ (Needles)
Telephone Systems https://www.ringcentral.com/ (Ring central) https://zoom.us/ (Zoom) https://voice.google.com/ (Google Voice) https://products.office.com/en-us/microsoft-teams/group-chat-software (Microsoft teams)
CLE Online Courses https://www.lawline.com/ (Law Line)
Books https://www.amazon.com/Organize-Tomorrow-Today-Optimize-Performance/dp/0738219533 (Organize Tomorrow Today: 8 Ways to Retrain Your Mind to Optimize Performance at Work and in Life)
Keeping Children Entertained https://www.commonsensemedia.org/ (Common Sense Media)
You can connect with us by visiting our website: incamerapodcast.com Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
Liel and Grace are joined by https://lawrank.com/ (LawRank) SEO expert and co-founder https://www.linkedin.com/in/mariano-rodriguez-lawrank/ (Mariano Rodriguez) for a conversation about legal on-site SEO. Mariano tells the story of how we went from law school to founding his legal marketing agency and helping law firms get listed on the first page of search results in Google in their local markets. In an easy to follow conversation, our hosts and guest, cover topics that explore the most common mistakes law firms make on their websites, the importance of keyword research, URL architecture and why you should do SEO as if you don’t know what SEO is. The resources mentioned on the episode: https://www.semrush.com/ (SEMrush) https://soovle.com/ (Soovle) https://lsigraph.com/ (LSIGraph) https://ahrefs.com/ (Ahrefs) https://www.screamingfrog.co.uk/ (Screaming Frog) https://webpagetest.org/ (Web Page Test) https://wpengine.com/ (WP Engine) https://shortpixel.com/ (ShortPixel) https://premium.wpmudev.org/project/wp-smush-pro/?gclid=CjwKCAiAzJLzBRAZEiwAmZb0aklL8lKIausI1DV1WRI3NmUuLwcEMwsoAMtow0CSCYrr8T7Ujf4wyRoC864QAvD_BwE (Smush Pro)
You can connect with us by visiting our website: incamerapodcast.com Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
In the first episode of our second season, Liel and Grace do a rundown of what you should expect from their upcoming conversations and why you should continue listening. While the who and when is not established yet, we tell you the what and why, and give you a glimpse as to what you can expect from their conversations with other legal marketing experts on topics including the following: On site SEO Off site SEO Local SEO Social Media Content PPC Email Marketing Law Firm Culture
As in our previous season, season two will also have special episodes to cover the content during legal and general marketing events that will help you take your law firm’s marketing plan to the next level. So stay tuned because now is when we are getting started. You can connect with us by visiting our website: incamerapodcast.com Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
Grace and Liel meet up in New Orleans at the American Association for Justice Winter Convention. In between Mardi Gras, conferences, business meetings, and networking events, they record the last episode for the 2020 Legal Marketing Toolkit for Success. The last episode of this series of nine episodes is dedicated to Law Firm Reputation Management. In their conversation, Grace and Liel cover everything that has to do with reputation management, from first party to third party reviews, discuss the value of testimonials, explore why you should also survey your clients, and tell you how to publish your reviews on your website. This episode will help you identify the components of a successful reputation management strategy and how to implement a system that will yield results. You will hear about the things you should consider when shopping around for Review Management software and why you should consider using or not using them. Resources mentioned in this episode: New York State Bar Association https://www.brightlocal.com/research/local-consumer-review-survey/ (Bright Local - Local Consumer Review Survey 2019)
Want to share your story, ask a question, or share your comments about the podcast with us? You can connect with us by visiting our website: incamerapodcast.com Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
… and in this firm, he gets thousands of attorney referrals from across the nation. Atty McDonald Worley has been listed in both Time and Newsweek magazine as a prominent leader in the legal world. Amongst his many accomplishments, he won a $100 million judgment on behalf of a client, which earned him a place in the “Million Dollar Advocates Forum” and “Best Attorneys of America.” In this week’s episode, Atty Worley, or Don, as his partners and clients call him, joins Grace and Liel to talk about referrals. Don explains how good communications and staying top of mind has been the main ingredients to his secret formula to success. He talks about business to business marketing for law firms and what an attorney who is just getting started could do to compete in the legal industry and stand out. The conversation touches on how and when to ask for referrals, what you can do to show appreciation for the referrals you get, and how wonderful Don’s parties are. Resources mentioned in this episode: https://mcdonaldworley.com/ (McDonald Worley Law Firm) https://www.instagram.com/mcdonaldworleypc (Don’s Instagram )
If you are interested in attending Digital Rain’s summit this August in Santa Barbara, email joe@digitalrain.us Want to share your story, ask a question, or share your comments about the podcast with us? You can connect with us by visiting our website: incamerapodcast.com Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
This week Liel and Grace welcome Harlan Schillinger, a renowned legal marketing authority, for a conversation on CRM & CMS. Harlan explains, how he most recently was able to double in three months the caseload for a law firm with the use of a CRM. We review what are the differences between CRM and CMS and what you should consider when choosing a CRM for your law firm. We talk about LeadDocket and what was the thought process in developing this powerful platform that has helped many law firms increase their caseload and revenues. Harlan, explains the meaning behind some of his most celebrated trademark phrases, and gets you to answer questions like, how much does it cost you to say no to a caller? And if you don’t know the answer, Harlan will tell you how much. Resources mentioned in this episode: https://www.harlanschillinger.com/ (Harlan Schillinger) https://www.leaddocket.com/ (LeadDocket)
Want to share your story, ask a question, or share your comments about the podcast with us? You can connect with us by visiting our website: incamerapodcast.com Send us your questions at ask@incamerapodcast.com Or leave a voice recording that will be featured in one of our episodes at Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
In this week’s episode Grace and Liel invite over Brett Whitten for a conversation on online intake. Brett is an Account Manager at Ngage Live Chat, a leading live chat service that thousands of law firms across the nation use to convert website visitors into clients. Brett and the Ngage team have been on the pursuit to increase conversions from website visitors and they have tried and experienced everything. In this episode Brett shares what works and how to implement your own solution if you have what it takes to handle live chat in-house. In this episode, you will learn how to make a human connection over texts, where you should consider being available to chat with your prospective clients, how to deliver a better client experience leveraging text communications, and how to turn your vanity number into a powerful texting channel. Resources mentioned in this episode: https://www.ngagelive.com/ (Ngage Live Chat) https://www.whatsapp.com/business/ (WhatsApp Business App) https://www.facebook.com/business/marketing/messenger (Facebook Messenger for Business ) https://www.zipwhip.com/ (Zipwhip)
Want to share your story, ask a question, or share your comments about the podcast with us? You can connect with us by visiting our website: incamerapodcast.com Send us your questions at ask@incamerapodcast.com Or leave a voice recording that will be featured in one of our episodes at Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
In this week’s episode Grace and Liel have a conversation about telephone intake with https://www.linkedin.com/in/ciscoadler/ (Cisco Adler) from Digital Rain, a legal digital marketing agency specializing in PPC. Cisco has listened to thousands of intake calls over a period of 10 years, and he joins to discuss the best practices he has learned from listening to the best agents During this episode, they cover the skills a telephone intake agent needs to possess, the importance of training, and different methods to incentivize your intake agents; what to look for when selecting a call center to handle your intake; and how to hold them accountable for their performance. After listening to this episode, you will have learned what it takes to implement a successful telephone intake process, the value of using scripts, and the benefits of leveraging the power of e-signing and automation to streamline your intake process and maximize your marketing return on investment. Resources mentioned in this episode: https://digitalrain.us/ (Digital Rain) https://www.alertcommunications.com/ (Alert Communications) https://www.legalintake.com/ (LIPS (Legal Intake Professional Services)) https://www.legalconversioncenter.com/ (Legal Conversion Center) https://forpersist.com/ (Persist ) https://www.docusign.com/ (DocuSign) Want to share your story, ask a question, or share your comments about the podcast with us? You can connect with us by visiting our website: incamerapodcast.com Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
In this bonus episode, Grace and Liel do a rundown of the legal digital marketing workshop that took place at this year’s Trial Lawyers Summit in Miami Florida on Sunday, January 19th. Google My Business, Pay Per Click, Social Media, Content Marketing and Intake are among the topics reviewed from the panel talks, which included presentations from the following voices in legal marketing: https://www.thenationaltriallawyers.org/ (National Trial Lawyers) https://ntlsummit.com/ (Trial Lawyers Summit) https://www.harlanschillinger.com/ (Harlan Schillinger) https://pricebenowitz.com/ (Seth Price) https://www.linkedin.com/in/andyjsimpson/ (Andy Simpson) https://blusharkdigital.com/ (David Brenton) https://lernerandrowe.com/ (Vanessa Soto) https://whitleylawfirm.com/ (Kendall Knecht) https://www.ruaneattorneys.com/ (Jay Ruane) https://www.crispvideo.com/ (Michael Mogill) https://www.thesearchengineguys.com/ (Joe Devine) https://blusharkdigital.com/ (Nalini Prasad) Want to share your story, ask a question, or share your comments about the podcast with us? You can connect with us by visiting our website: incamerapodcast.com Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
In this week’s episode Grace and Liel introduce the second block of episodes of their 2020 Growth Tool Kit for law firms, dedicated to intake and retention. They introduce the term client-centered intake and explain why law firms should adopt this intake approach. During the episode, they cover the following elements of intake: availability, empathy and its importance, what telephone etiquette is and what factors you need to consider when creating your rules, and ABC (Always Be Closing)—why the intake agent has to retain control of the conversation. After listening to this episode you will learn what is client-centered intake, how your practice can benefit from implementing it, and what steps you have to take to implement it in your law firm. Want to share your story, ask a question, or share your comments about the podcast with us? You can connect with us by visiting our website: https://incamerapodcast.com (incamerapodcast.com) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
In this episode, Grace and Liel challenge the notion that to increase your leads you need to increase your advertising budget, and give you insider ideas as to how to get your practice off the ground and grow it without spending money, by applying free law firm marketing strategies that actually work. They walk you through how you can use Hubspot to convert visitors to leads, and highlight the importance of networking and community outreach initiatives. They encourage you to go online and have one-on-one conversations with your prospective clients and recommend follow-up nurturing strategies through newsletters and social media. After listening to this episode, you will get a ton of ideas that do not require an advertising budget to generate clients for your practice, and you will know how to put in effect a legal content marketing strategy that is both feasible and effective for your busy schedule. Resources mentioned in this episode: https://www.hubspot.com (Hubspot) https://academy.hubspot.com (Hubspot Academy) https://marketingkit.withgoogle.com (GMB Marketing Kit) https://www.justia.com/ (Justia) https://www.avvo.com (Avvo) https://www.quora.com (Quora) https://buffer.com (Buffer) https://hootsuite.com/ (Hootsuite) https://www.meetup.com (Meetup) https://mailchimp.com/ (Mailchimp) Want to share your story, ask a question, or share your comments about the podcast with us? You can connect with us by visiting our website: https://incamerapodcast.com (incamerapodcast.com) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
In this episode, Grace and Liel discuss traditional legal marketing strategies and their effectiveness in 2020, contrast them with digital legal marketing strategies, and point out the reasons why a multichannel approach to attorney marketing can be a winner. They explore attorney TV ads, radio ads, billboards and print, and explain terms you will commonly come across with when you liaise with your traditional marketing account executive. Furthermore, they uncover the sources you will need to consult before any media buy to make sure your law firm will target the right market. This episode will empower you to buy media under your own terms and make sure your investment will generate you the best results possible. Resources mentioned in this episode: https://www.nielsen.com/us/en/ (Nielsen) https://www.thenewsletterpro.com/ (Newsletter Pro) Want to share your story, ask a question, or share your comments about the podcast with us? You can connect with us by visiting our website: https://incamerapodcast.com (incamerapodcast.com) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
In the first episode of the In Camera Podcast, Grace and Liel introduce themselves and explain why they started this podcast and what you should expect to get from listening to it. They share valuable tips on various topics across legal digital marketing (including local SEO, PPC and websites), and they walk you through the best practices on citation building and Google My Business listing optimization for optimal rankings. Moreover, they explore attorney reputation management, and they share their insights with regards to review generation and monitoring. After listening to this episode, you will know the best digital marketing channels for your law firm to advertise on and how to do it correctly and efficiently in order to get the most out of your advertising investment. Resources mentioned in this episode: https://www.yext.com (Yext) https://moz.com/ (Moz Local) https://business.google.com/ (Google My Business) https://skillshop.withgoogle.com (Google Skillshop) Want to share your story, ask a question, or share your comments about the podcast with us? You can connect with us by visiting our website: https://incamerapodcast.com (incamerapodcast.com) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
Come on in, make yourself comfortable, because what you are about to hear is what others have been hiding from you. Welcome to In Camera Podcast, where we expose private legal marketing conversations. I am Liel Levy, co-founder of Nanato Media, a multicultural digital marketing agency specialized in legal marketing based out of Austin, TX. Grace Montealegre is my co-host; Grace is the Marketing Vice President of Gacovino, Lake & Associates, a personal injury and mass tort law firm based in Sayville, NY. Together we created In Camera Podcast, where we uncover the private legal marketing conversations that reveal what it takes to stand out in today's legal marketing world. Who is this show for? Anyone and everybody involved in the marketing and business growth of a law firm, whether you are a lawyer, paralegal, office manager, or marketing coordinator, this podcast is for you. And if you are a marketing professional or agency that offers services to law firms, this podcast is also for you. So what can you expect? Well, there are too many podcasts out there trying to sell you services and solutions that tie directly to the podcast creators, but not this one. We want to deliver real and objective value every week through a new episode; whether you have been involved in legal marketing for decades or you are building a marketing plan for the first time, you will find value here. We will interview attorneys, legal marketing experts, influencers, practice managers, and other legal professionals that will share the good, the bad, and the ugly about legal marketing. Our first nine episodes are crafted to serve as a tool kit with everything you need to set-up your law firm for success in 2020. And to make things easier for you, at the end of each episode, we share actionable takeaways that you can quickly implement. So here is what we have lined up for you: Episodes 1 to 3, which are out now, are about Marketing and Lead Generation. We talk about digital marketing, traditional Marketing, and Free Marketing that actually works. Episodes 4 to 6 will be all about Intake and retention, we will have conversations with thought leaders about what does it take to effectively convert a lead into a signed client and what tools are available for us to do this. Episodes 7 to 9 we will discuss Case management, and delivering an outstanding client experience and we will explore Reputation management strategies that lead to more clients and referrals.
So what are you waiting for? Subscribe, download and leave us a review Welcome to the In Camera Podcast community!