One Year From Now: Recent Episodes
BrainSpace Optimized
What do you want your online business to look like one year from now? Host, Hailey Thomas, gets the answer and more from a variety of online entrepreneurs - the exciting, the scary and everything in between. Be a fly on the wall for candid conversations + mini-lessons from those in the trenches. We’re on a mission to normalize (and laugh about) the behind-the-scenes truth that comes with acting towards a new vision for your life and business. Visit https://brainspaceoptimized.com to learn more.
Hailey says goodbye to the podcast and One Year from Now / BrainSpace Optimized as she sets off for new adventures.
Why does it feel impossible to wean off of social media usage, even when you don’t particularly enjoy it nor is it helping you make more money in your business? In this episode I’m exploring:
- Why you might want a low/no social media business
- Audience building vs selling/nuturing with social (they’re not the same thing)
- My low/no SM experiment (why I did it, what was hard, simple and what I learned)
- A sales-focused content strategy
- 7 changes I’m making to my SM consumption and creation habits
Links I mentioned:
- Article by Tara of WhatWorks excellent explanation of this https://explorewhatworks.com/audience-building/
Hailey outlines a 60-minute mid-year review session for you to work along with! This session covers:
- What materials you'll need to complete this session
- Reviewing your orginally January 1 plan
- Business strategy & method review
- Cashflow & budget review
- Customer portfolio review
- Options on taking action on your findings
Need support implenting or exploring your findings? Work with Hailey for the next 30 days:
Bonus Brain
Bonus Brain is a life & business strategy subscription for service-based entreprenurs. You can use your 30 days to get help solving business problems, instill new habits, become more comfortable in a new role, set boundaries, find breakthroughs where you’re stuck, build new assets and SO MUCH MORE.
Sign up takes 60 seconds. No sales call, no application form. Just emotionally intelligent strategic help when you need it.
Visit www.bonusbrain.io to start today.
A frank chat about my internal struggles with being the the online business coaching space...and what I'm changing as a result.
- Defining and naming the impact of evidence-based coaching
- Coaching and the online business hellscape
- How I've been identifying my work as a strategist
- Changes to my business (Bonus Brain and moving back to 1 on 1)
- Evaluating your participation in fast changing industries
Hailey reviews this blog post she penned in 2018 (!) on intentionally planning a working vacation that doesn't leave you depleted and more stressed than when you left.
Bonus Brain -
A 1 on 1, on-demand entrepreneurial strategy subscription with someone who’s been there. Solo-entrepreneurship can be stressful and lonely. Sometimes, you just need an additional brain (who's created quantifiable business & entrepreneurial results, who gets where things can get sticky emotionally, financially and personally in business) to connect with to help you co-solve the problems in your daily life.
Enter Bonus Brain - a one on one, on-demand, entrepreneurial strategy service from a real human who's ben there.
No long term contracts.
No high-intensity sales calls.
No five-figure investment.
Just emotionally intelligent strategy when YOU need it.
www.bonusbrain.io
In this episode Hailey officially introduces Bonus Brain (previously '30 Days of Audio-Based Coaching') and discusses the iternative process.
- BonusBrain.io - Life & Business Strategy for Service-Based Entrepreneurs On-Demand.
Your career is not a ladder! Often see solpreneurs well into their journey getting caught up in a “ladder” model of thinking - their success is only measured by going “up” in a very narrow way (income, team).
In this episode I share a new paradigm to consider for your career - the jungle gym and how you can leverage it to build a more successful and sustainable entrepreneurial career.
- The trappings of the career ladder idea as a entrepreneur
- Moving beyond the ego-driven golden handcuffs
- Moving to the jungle gym model and winning by your own definition
- The 8+ directions you can move to create your career path
- How to take the first steps into a more fulfilling position on the jungle gym
INVITATION
Solopreneur Career Clinic When: Wednesday, May 17th, 11am CT
Where: The OYFN Zoom Room (just be on the email list for log-in details)
In this 60 minute session we're bringing this concept to life. 15 minutes of teaching and 45 minutes of coaching & planning on:
- Getting the fuck off the career ladder (if you’re on it and don’t want to be)
- Identifying your place on the jungle gym & defining “fulfilling” for you
- Troubleshoot roadblocks your brain will throw up and
- Basically workshop your next career move with an invitation to one on one coaching
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How to work with me:
- 30 Days of Audio Based Coaching
For 30 days you’ll have access to Hailey inside a private Slack channel. There you can converse via audio and text message as often as you’d like - troubleshoot business problems, instill new habits, find breakthroughs where you’re stuck.
Sign up takes 60 seconds. No sales call, no application form. www.oyfn.co/audio
- 3-Month 1 on 1 Coaching
Weekly, face to face (zoom) coaching calls + audio support to deeply transform your life and business as an entrepreneur. Email hailey@oyfn.co to learn more about rates and availability.
You are an entrepreneur because of who you are, not just what you do. Being an entrepreneur is so much more than a job title, and your identity as an entrepreneur shouldn’t mean that you can never work a W-2 again.
In this revisited episode, I cover…
- Moving to a W-2 when it actually makes sense as a career entrepreneur
- W-2 positions as income streams & part of your asset portfolio
- Entrepreneurship as an identity, not as a title based on what you’re working on
- Strategically showing up to a W-2 role for the most impact
- Getting over the stigma of “going backwards” (hint: there’s no such thing!)
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Sign up for 30 Days of Audio-Based Coaching
Sign up takes 60 seconds. No sales call, no application form. Just emotionally intelligent strategic help when you need it. Visit oyfn.co/audio to start today.
30 DAYS OF AUDIO-BASED COACHING
For 30 days you’ll have access to Hailey inside a private Slack channel. There you can converse via audio and text message as often as you’d like for 30 straight days.
I can help you solve business problems, instill new habits, become more comfortable in a new role, set boundaries, find breakthroughs where you’re stuck, build new assets and SO MUCH MORE.
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This podcast is brought to you by One year from Now: The Residency. The residency is a coaching container that blends custom-to-you strategy, one on one coaching and small-group experiences to help high-impact, high-profit entrepreneurs implement their one year from now visions over a 12-month term.
You can find more podcast episodes, begin working with me through The Residency or download my free One Year from now vision workbook all at oyfn.co
This episode is the final in a 3-part series on digestible offers - the why/what/how of creating or retooling a more digestible offer for your audience.
✨PODCAST LISTENER ONLY DISCOUNT: Use the url www.oyfn.co/audio10 through Sunday, 4/16/23, 12p to get 10% off a month of audio-coaching. ✨
Simply put, a digestible offer is one that is easy for your audience to consume.
You might find that your current offers have become indigestible for whatever reason, (major shifts in the industry you serve) or you may be ready to experiment with a new offer. This episode walks you through decision making on getting started.
- How to sell test your digestible offer with hot + warm leads
- The top metrics to find out if your value propisition is correct
- What tasks to AVOID at this stage of the process
- How to organize a small digestible launch
Sign up for 30 Days of Audio-Based Coaching
For 30 days you’ll have access to Hailey inside a private Slack channel. There you can converse via audio and text message as often as you’d like - troubleshoot business problems, instill new habits, become more comfortable in a new role, find breakthroughs where you’re stuck and SO MUCH MORE.
Sign up takes 60 seconds. No sales call, no application form. Just emotionally intelligent strategic help when you need it.
✨PODCAST LISTENER ONLY DISCOUNT: Use the url www.oyfn.co/audio10 through Thursday, 4/13/23, 12p to get 10% off a month of audio-coaching. ✨
This episode is episode number 2 of a 3-part series on digestible offers - the why/what/how of creating or retooling a more digestible offer for your audience.
✨PODCAST LISTENER ONLY DISCOUNT: Use the url www.oyfn.co/audio10 through Thursday, 4/13/23, 12p to get 10% off a month of audio-coaching. ✨
Simply put, a digestible offer is one that is easy for your audience to consume.
You might find that your current offers have become indigestible for whatever reason, (major shifts in the industry you serve) or you may be ready to experiment with a new offer. This episode walks you through the WHAT of your offer. Inculding:
- Focusing on retooling delivery, duration and messaging vs price
- Why cheaper isn't necessarily better (and what is)
- Client POV - a note on recession spending mindset
- Two methods for retooling your offer (mad lib-style & solution-style)
- More examples of digestible offers
- The #1 thing to keep in mind while building the WHAT of your offer
Sign up for 30 Days of Audio-Based Coaching
For 30 days you’ll have access to Hailey inside a private Slack channel. There you can converse via audio and text message as often as you’d like - troubleshoot business problems, instill new habits, become more comfortable in a new role, find breakthroughs where you’re stuck and SO MUCH MORE.
Sign up takes 60 seconds. No sales call, no application form. Just emotionally intelligent strategic help when you need it.
✨PODCAST LISTENER ONLY DISCOUNT: Use the url www.oyfn.co/audio10 through Thursday, 4/13/23, 12p to get 10% off a month of audio-coaching. ✨
This episode kicks off a 3-part series on digestible offers - the why/what/how of creating or retooling a more digestible offer for your audience.
✨PODCAST LISTENER ONLY DISCOUNT: Use the url www.oyfn.co/audio10 through Thursday, 4/13/23, 12p to get 10% off a month of audio-coaching. ✨
Simply put, a digestible offer is one that is easy for your audience to consume.
You might find that your current offers have become indigestible for whatever reason, (major shifts in the industry you serve) or you may be ready to experiment with a new offer. This episode walks you through decision making on getting started.
- How to know if your offer is digestible
- The best time for you to retool an offer
- What You’ve gone 6 months w/o selling the offer
- Retooling an offer for exisiting customers vs retooling messaging for new customers
- Examples of digestible offers from current clients
Sign up for 30 Days of Audio-Based Coaching
For 30 days you’ll have access to Hailey inside a private Slack channel. There you can converse via audio and text message as often as you’d like - troubleshoot business problems, instill new habits, become more comfortable in a new role, find breakthroughs where you’re stuck and SO MUCH MORE.
Sign up takes 60 seconds. No sales call, no application form. Just emotionally intelligent strategic help when you need it.
✨PODCAST LISTENER ONLY DISCOUNT: Use the url www.oyfn.co/audio10 through Thursday, 4/13/23, 12p to get 10% off a month of audio-coaching. ✨
⚠️ There is (non-descriptive/non-detailed) talk about child abuse in this episode. ⚠️
Hailey After-Hours Strikes again. This time, we're talking about toxic relationships to goals and goal achievement and their mirror to our experience as children to goals and the authority figures in our lives.
Some of y’all make your goals “help” you the way it was believed that beating and berating kids “helped” with their behavior and good grades.
Ie; “threat of violence for compliance” vs “space for learning & skill mastery.”
Violence & Compliance: It gets them to do what you want them to do at this moment BUT only if they are already capable of demonstrating that skill. If they don’t have the tools yet or if something is stopping them from using those tools you will get an even worse negative result.
Learning & Mastery: The task and skill demonstration needs to be explored so they actually master the skills (which means examination, explanation and trial and error).
Take a few minutes to bring awareness of your relationship to yourself + goal setting/achievement and how it mimics your relationship to authority figures + goal achievement growing up.
Any room for switching up that narrative?
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Sign up for 30 Days of Audio-Based Coaching
For 30 days you’ll have access to Hailey inside a private Slack channel. There you can converse via audio and text message as often as you’d like - troubleshoot business problems, instill new habits, become more comfortable in a new role, find breakthroughs where you’re stuck and SO MUCH MORE.
Sign up takes 60 seconds. No sales call, no application form. Just emotionally intelligent strategic help when you need it. Visit oyfn.co/audio to start today.
They may be planned or they may be a surprise - either way navigating your first (few) five figure bills can be daunting. Let’s talk about it.
- Awareness alert - five figure bills often come well before they neatly fit into your business vision
- What do when you receive a five figure bill/make plans to make a five figure investment
- Simple methods for titrating emotions that accompany large expenses
- Everything is negotiable
- Asking what you can learn after
Closing a business is a normal, healthy part of an asset's lifecycle. In this episode I’m talking about:
- 5 Reasons you might choose to close a business
- 2 Important considerations before making the final decision
- What to expect emotionally throughout the process and
- A 4 part framework for actually getting this work done
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Sign up for 30 Days of Audio-Based Coaching
Sign up takes 60 seconds. No sales call, no application form. Just emotionally intelligent strategic help when you need it. Visit oyfn.co/audio to start today.
30 DAYS OF AUDIO-BASED COACHING
For 30 days you’ll have access to Hailey inside a private Slack channel. There you can converse via audio and text message as often as you’d like for 30 straight days.
I can help you solve business problems, instill new habits, become more comfortable in a new role, set boundaries, find breakthroughs where you’re stuck, build new assets and SO MUCH MORE.
Visit oyfn.co/audio to start today.
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This podcast is brought to you by One year from Now.
You can find more podcast episodes, begin working with me or download my free One Year from Now vision workbook all at oyfn.co.
Listen to to this episode on your favorite podcast player (Apple Podcasts, Spotify, you get it) or on on my website: oyfn.co/podcast
[INVITATION] Opportunity Creation Clinic, Thursday, 3/16/23, 12:30p ct, OYFN Zoom Room (be on the email list, oyfn.co/email, for log-in details)
In this episode:
- WTF is intentional opportunity creation
- How to gamify the creation process
- Using the Baader-Meinhof phenomenon to your advantage
- Why we don’t just do this all the time
- Where things can go sideways
- Ideas on making it work for your life/needs
- Invite to the Opportunity Creation Clinic
Sign up for 30 Days of Audio-Based Coaching
Sign up takes 60 seconds. No sales call, no application form. Just emotionally intelligent strategic help when you need it. Visit oyfn.co/audio to start today.
30 DAYS OF AUDIO-BASED COACHING
For 30 days you’ll have access to Hailey inside a private Slack channel. There you can converse via audio and text message as often as you’d like for 30 straight days.
I can help you solve business problems, instill new habits, become more comfortable in a new role, set boundaries, find breakthroughs where you’re stuck, build new assets and SO MUCH MORE.
____
This podcast is brought to you by One year from Now: The Residency. The residency is a coaching container that blends custom-to-you strategy, one on one coaching and small-group experiences to help high-impact, high-profit entrepreneurs implement their one year from now visions over a 12-month term.
You can find more podcast episodes, begin working with me through The Residency or download my free One Year from now vision workbook all at oyfn.co
Listen to to this episode on your favorite podcast player (Apple Podcasts, Spotify, you get it) or on on my website: oyfn.co/podcast
An MVP is a minimal viable product - a product with enough features to attract early-adopter customers and validate a product idea early in the product development cycle. In this episode we’re talking about your MVO, minimum viable offer.
I’m loosely using product development methodologies to help you think through bringing a brand new offer to market as a solopreneur.
In this episode:
- What makes a MVO minimal
- The point of an MVO (short answer: should I spend any more resources on this idea?)
- How to use the half-page business plan to build out your MVO
- Counting the ROI of your MVO
- Building for early adopters vs the general public
- Where to focus your iteration energy once your MVO is successful
- Navigating continuous improvement
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Sign up for 30 Days of Audio-Based Coaching
Sign up takes 60 seconds. No sales call, no application form. Just emotionally intelligent strategic help when you need it. Visit oyfn.co/audio to start today.
30 DAYS OF AUDIO-BASED COACHING
For 30 days you’ll have access to Hailey inside a private Slack channel. There you can converse via audio and text message as often as you’d like for 30 straight days.
I can help you solve business problems, instill new habits, become more comfortable in a new role, set boundaries, find breakthroughs where you’re stuck, build new assets and SO MUCH MORE.
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This podcast is brought to you by One year from Now.
You can find more podcast episodes, begin working with me through The Residency or 30DABC or download my free One Year from now vision workbook all at oyfn.co.
Listen to to this episode on your favorite podcast player (Apple Podcasts, Spotify, you get it) or on on my website: oyfn.co/podcast
In this episode I share:
- Accountability as "justification"
- Removing the moral high note of being intrinsically motivated
- Examples of my current external accountability practices
- Finding external accountability partners - what to look for and what to expect
Reminder!
Registration for 30 Days of Audio-Based Coaching is open until midnight central time tonight! (2/28/23)
Real talk, I will probably bring this offer back soon, but I don't know when nor what it will look like. I'm excited to take this first batch of humans through this experience!
Sign up is literally 60 seconds (no sales call, no application form) just check out and get rolling.
And as a bonus, all humans who join this round get access to all of the replays for the workshops I've done in the last 6 months.
If you've been on the fence about working with me, this is the perfect place to start.
30 DAYS OF AUDIO-BASED COACHING
For 30 days you’ll have access to me inside a private Slack channel. There we can converse via audio and text message as often as you’d like for 30 straight days.
I can help you solve business problems, instill new habits, become more comfortable in a new role, set boundaries, find breakthroughs where you’re stuck, build new assets and SO MUCH MORE.
Click oyfn.co/audio to start ASAP.
You're invited....
I’ve got news! For a limited time (through Feb 28th, 2023), I’m going to be offering 30 Days of Audio-Based Coaching. It’s the most direct access you can have to my coaching outside of my 12-month program, The Residency.
For those of you who have coached with me as peers or clients, you know the power of spicy and powerful AF coaching via voice message.
For those who’ve never worked with me - this is a great way to get to know me, my coaching style and get some incredible coaching to boot.
It’s a win-win-win.
The details:
For 30 days you’ll have access to Hailey inside a private Slack channel. There you can converse via audio and text message as often as you’d like* for 30 straight days.
Get coaching on all things life and business. I can help you solve business problems, instill new habits, become more comfortable in a new role, set boundaries, find breakthroughs where you’re stuck, build new assets and SO MUCH MORE.
The fine print:
*Response time: Monday - Friday, 8a - 5p ct with a MAX response time of 48 hours.
*Refunds: This is a short term but serious commitment that I want you to think critically about as there are no refunds. Use this feature to support yourself as much as you’d like over 30 days!
You In? Click here: oyfn.co/audio
In this episode I’m setting out some preliminary discussion points for co-creating or co-founding a business venture with someone.
Keep these in your back pocket to examine new ventures and discuss with a potential co-creator.
Better yet - send them this episode and discuss after!
I go over:
- Co-founder first dates
- Venture relationship examples (co-founder, investment based, co-operator and and more)
- Why I don’t believe in 50/50 ownership
- Focusing on willingness to collaborate vs 100% agreement
- Planning for the end at the beginning and…
10 Questions to Ask Before Going into Business Together:
- What is my vision for this venture?
- What is their vision for this venture?
- Would I still want to work on this if it took twice as long and cost twice as much as expected to reach v1?
- Is this business model sound and do we both understand it & know how to work it?
- What is the exit strategy?
- How well do we lead together?
- What are our expectations for time and resources given on a weekly basis?
- What is the break up plan?
- Is this a relationship I’m willing to lose if things go south?
- Would I trust this person to make sound business decisions on my behalf?
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This podcast is brought to you by One year from Now: The Residency. The residency is a coaching container that blends custom-to-you strategy, one on one coaching and small-group experiences to help high-impact, high-profit entrepreneurs implement their one year from now visions over a 12-month term.
You can find more podcast episodes, begin working with me through The Residency or download my free One Year from now vision workbook all at oyfn.co
Listen to to this episode on your favorite podcast player (Apple Podcasts, Spotify, you get it) or on on my website: oyfn.co/podcast
Breaking up with a business partner can legitimately trigger the experience of heartbreak and while LOTS of founders have this experience, few talk about the grief and feelings of loss that accompany it. Tune into this bonus episode to get the 411 on co-founder heartache, how to move through it and what good things await you on the other side.
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This podcast is brought to you by One year from Now: The Residency. The residency is a coaching container that blends custom-to-you strategy, one on one coaching and small-group experiences to help high-impact, high-profit entrepreneurs implement their one year from now visions over a 12-month term.
You can find more podcast episodes, begin working with me through The Residency or download my free One Year from now vision workbook all at oyfn.co
Listen to to this episode on your favorite podcast player (Apple Podcasts, Spotify, you get it) or on on my website: oyfn.co/podcast
Rihanna hasn’t put out an album since 2016.
SEVEN YEARS.
Even as her contemporaries' careers have skyrocketed. Even as amazing artists have come into themselves who would make EXCELLENT collab partners. Even as newer folks have come into her market saying/doing things she probably would have liked to.
Instead, Rihanna has been busy giving us Fenty Beauty and Fenty x Savage lingerie line (a billion dollar valuation among both brands that have very successfully grown by focused on underserved markets. Talk about high impact, high profit!!!). She started and exited a short lived high-end fashion brand (she tried and failed some stuff, keeping her identity of a successful entrepreneur). She took time to start her family.
And still came back into music at the single most viewed sporting event in the world.
Regardless of her privilege and the weight her name carries, her career the last decade is a masterclass in capital I identity. Here’s what I’m taking from it:
- She trades off of her identity as a successful entrepreneur & her ability to succeed - not just a musician
- Despite a 7 year hiatus from making music, she knows she’s a musician. Always was. Always will be, full stop.
- She focused on HER timeline and the work that was in front of her while having the emotions of insecurity, jealousy and FOMO and the LOUD requests from others for her to return to music & touring.
Questions to ask yourself:
- In what ways are you thinking “I should be further along” or “I need to be doing more” or “I should be out there!” vs letting yourself walk along side your life and business right now?
- Where are you refusing to acknowledge the “celeb vibes” you carry? Where do you refuse to trade off of your own name when building new projects?
- Where do you INSIST on starting over instead of claiming your identity as a successful entrepreneur?
- Where are you investing time and energy in things that are based on the expectations of others have of where you should be now/should be doing right now?
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This podcast is brought to you by One year from Now: The Residency. The residency is a coaching container that blends custom-to-you strategy, one on one coaching and small-group experiences to help high-impact, high-profit entrepreneurs implement their one year from now visions over a 12-month term.
You can find more podcast episodes, begin working with me through The Residency or download my free One Year from now vision workbook all at oyfn.co
Listen to to this episode on your favorite podcast player (Apple Podcasts, Spotify, you get it) or on on my website: oyfn.co/podcast
In this episode:
- Diversification of biz models isn’t limited to outside of your business!
- Why OFYN Residents know they can build whatever they want forever
- 6 Types of income streams to diversify (with examples!)
- Things you need to keep in mind when adding a new line of business
- Balancing a "learner's mindset" and smart business management
- The two best times to diversify
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This podcast is brought to you by One year from Now: The Residency. The residency is a coaching container that blends custom-to-you strategy, one on one coaching and small-group experiences to help high-impact, high-profit entrepreneurs implement their one year from now visions over a 12-month term.
You can find more podcast episodes, begin working with me through The Residency or download my free One Year from now vision workbook all at oyfn.co
Listen to to this episode on your favorite podcast player (Apple Podcasts, Spotify, you get it) or on on my website: oyfn.co/podcast
How well you manage your energy spend is one of the major factors in making the leap from $200k to $500k and beyond. In this episode I discuss how to create a personalized strategy for managing this important resource:
- WTF is your “energy” and why does it matter to your day to day workload
- Energy management is the name of the game past $200k
- Identifying your major energy expenditures (energy map exercise)
- More impact and profit by plugging energy leaks
- Working within your energy budget & cycles
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This podcast is brought to you by One year from Now: The Residency. The residency is a coaching container that blends custom-to-you strategy, one on one coaching and small-group experiences to help high-impact, high-profit entrepreneurs implement their one year from now visions over a 12-month term.
You can find more podcast episodes, begin working with me through The Residency or download my free One Year from now vision workbook all at oyfn.co
Listen to to this episode on your favorite podcast player (Apple Podcasts, Spotify, you get it) or on on my website: oyfn.co/podcast
In this episode I share the recipe for how successful entrepreneurs can change everything in a year.
- Why NOW is the best time to get started
- Examples of outcomes that can be created in 12 months
- The 3 step process: vision, decision, collision
- The key to it all - vigilant application
- Why this model is successful + bonus wins from this work
- The way I'm measuring client results in 2023
On January 26th and 27th, I'm hosting a 2-day virtual event for current OYFN Residents called, "How to Change Everything in 12 Months."
In these two days we'll be going over the OYFN methodology for facilitating life & biz change AND implement them in real time together.
If you want to get started in time to participate in this event, click the link in my bio to complete the application process and find us a time to connect this week. __
This podcast is brought to you by One year from Now: The Residency. The residency is a coaching container that blends custom-to-you strategy, one on one coaching and small-group experiences to help high-impact, high-profit entrepreneurs implement their one year from now visions over a 12-month term.
You can find more podcast episodes, begin working with me through The Residency or download my free One Year from now vision workbook all at oyfn.co
You might not have a compelling vision today and guess what!? That’s perfectly okay.
You might have/be:
- Get tied up in theological narratives about a singular will for your lives and have remnants of the belief that anything not IN GOD’S WILL is a waste of time and sinful.
- You may have used to have A Thing(™) and now we’re onto the next phase and the new thing hasn’t materialized yet.
- You are coming out of a rut and NOTHING sounds good or fun (you might be in a/coming out of a depressive episode or just feeling BLAH).
Here’s what you do:
#1: Tell yourself you’re not allowed to vision. Give the expectation a rest.
Example: In sex (as per Dr. Emily Nogoski in her very excellent book, Come as You Are) - if you’re not having orgasms but want to be, the best way to have orgasms – is to tell yourself you’re NOT ALLOWED to have orgasms and then go have a lot of fun having sex.
OYFN visions are pretty similar - tell yourself YOU’RE NOT ALLOWED TO HAVE ANY VISION.
It almost always evokes a “well, I mean… I do want…” and the fun of it, the pursuit of pleasure and the presence that’s created…. that creates fire.
So step one - no orgasms, er, uh, I mean, no vision, just go have fun with step #2:
#2: Choose a vantage point to work towards.
If you can’t see the whole thing now - get somewhere else where you have a better change of seeing. Pick a point that’s different from where you are now. Get there. Look out again and see what you can see.
Get to your next vantage point. Work with dedication and presence on what’s in front of you. Even if it’s smaller, not permanent, and not “the thing.” Do it anyway. Don’t worry about scaling. Just get to the next vantage point.
PS: Not having a strong compelling vision isn't actually a disqualifer for working with me in The Residency. Why? Because this is a real-life container for real-life entpreneurs. This is DEFINELTY going to happen in your life time journey as an entpreneur. And I can help you work through shedding the expectation and getting to your next vantage point and beyond. Learn more about working with me at oyfn.co/residency.
In this episode I share wins, celebrations and results from OYFN clients along with my own wins and learnings from the first year or so of selling this offer.
- Fast facts on The Residency (inception, clients to date, and the original model)
- Resident demographics: who, what, where, when and why
- Resident results: income, travel, visibility and more
- Why I've changed my views on revenue goals as a primary success marker
- What identity shifts have to do with growth
- The most valuable ROI on The Residency
- How the offer model has changed in the last 6 months
- And my 2023 plans for The Residency
This podcast is brought to you by One year from Now: The Residency. The residency is a coaching container that blends custom-to-you strategy, one on one coaching and small-group experiences to help high-impact, high-profit entrepreneurs implement their one year from now visions over a 12-month term.
You can find more podcast episodes, begin working with me through The Residency or download my free One Year from now vision workbook all at oyfn.co.
In this episode Hailey and her dear friend & mentor, Doreen Korba talk about Hailey's experience with her divorce last year and how it impacted her as an entrepreneur.
In this episode:
- Hailey's divorce story
- The emotional tax of divorce on the nervous system, body and identity
- Portfolio diversification (branded vs non-branded assets)
- Setting baseline quality standards across all relationships
- What kind of support Hailey invested in during the process
- What Hailey learned about grieving from her mother's passing
- Hailey's 2022 One Year from Now results
- v2 of OYFN: The Residency
- Doreen does some quick coaching on Hailey's thoughts about repeating a $200k year
You can find the show notes and all of the other available episodes at oyfn.co/podcast.
This podcast series is brought to you by One Year from Now: The Residency. This is my 12-month coaching container that is a hybrid of 1 on 1 custom-to-you coaching & strategy sessions and small-group community experiences like virtual group coaching and live 3-day entrepreneur adventures in different cities in the US.
This group represents some of the most interesting and impactful entrepreneurs from industries across the business landscape; art, real estate, tech, food, law and more.
Each Resident is working on the same thing: Bringing their vision for their next level of impact and profit into reality in a year.
This is THE room for high-impact humans who want to change the trajectory of their whole lives.
Sound like you?
Visit oyfn.co/residency to schedule an application call and let’s find out together! oyfn.co/residency
Today, we wrap up our series of $30k questions! My hope is that you found at least one or two questions that created big shifts in your thinking along the way. Maybe you’ve already applied some lessons, will apply them tomorrow, or maybe they’ll come up three months from now. Whichever the case, I want to leave you with one last question for the month: does something need more time or more quality attention?
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, I ask you one of my favorite questions: how do you know when you’re done? I love addressing teams with this but this question also works great for yourself. There’s a lot of power in finishing the sentence, “I know I’m done when . . .”
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, we navigate the question: what do I build next? Or, is it a good idea to build this thing next? Today, we splice up these questions and what they actually mean for you, your business, and your life.
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, we talk about legacy. We all know the attitude of “I’ll have fun once I retire.” Many have the same attitude toward leaving a legacy: that it’s about the end game. Today, we talk about how leaving a legacy is living a legacy.
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, I discuss leadership and how you can be confident in thinking about leadership as a necessary skill rather than something to avoid. Often, with negative past experiences under bad bosses, it can be easy to hesitate when leading.
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, let’s talk about those thoughts that you have the most often but aren’t the most helpful. These might be thoughts that have been coming up for a while or might leak into other areas of your life. I ask you today, what are the least fruitful thoughts that you have the most often?
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, let’s talk about those goals that seem ridiculous and incredulous when they come to mind. These are goals that have nothing to do with money or business but that you want—and think are nonsensical. Let’s shift those “eye-roll” goals to “Let’s do it” goals.
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, I ask you this: how expensive is the money you invest in your assets? It’s easy to assume that we can’t change our income and money management, yet we have full flexibility to manage those variables. Which is more expensive to invest: money that you can pay back in small amounts over time or hard-earned cash?
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, we talk about grounding yourself and ways to healthily close those stress cycles. It’s no secret that being an entrepreneur will bring you stress. The bad news is that this stress also lives in your body, not just your mind. The good news? We have control over our bodies and can take control of releasing that stress.
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, we talk about taking time off—not just any time off but restoring your mind and body with sabbaticals. For many of us, it’s hard to imagine stepping away from our work for a while. Today, I want to discuss how there’s no one required way of taking a sabbatical and that doing so is not an ‘all or nothing’ endeavor.
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, let’s talk about fast cash. We’ve all been there and will all be there. As entrepreneurs, we all need a cash injection from time to time—but sometimes, our brains get in the way and we forget that we have lots of ways to access money quickly.
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, I tell you about the do-tell cycle so that you can do your best at mastering this in your life and business. How often are you doing? How often are you telling? Do you balance between the two? Let’s talk about it.
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, we talk about leadership. Some practice model leadership while others practice beacon leadership. A leader could tell another to follow exactly what they do—or they could light the way for someone to steer their own boat. Today, we talk about why beacon leadership matters.
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, I give you some tips on managing your inbox that could save you over two and a half years of your time. Let’s say you’re in a romantic relationship with your inbox. How would you describe it? Is it toxic? Today, we look at healthy ways to approach this communication tool.
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, let’s talk about your product. What do you make? What is your product? Today, I talk about how entrepreneurs are different from small business owners—and how your employees are actually your customers.
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, we talk about being unwilling. That is, instead of telling yourself that you ‘can’t’ do something, substitute that word with ‘unwilling’ and the result is powerful. Today, I want you to ask yourself this: where am I unwilling and where do I want to be unwilling?
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, I ask you to redefine profitability. Today, I explain how and why shifting how your approach to the idea of profitability is going to make you a whole lot of money. When we think ‘profitability,’ we think cash money—but the right idea is so much more. The key question here is this: do you believe in multidimensional profitability?
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, I talk about relationships with money and the stories we tell ourselves about it. Today, I explain why money isn’t the bad guy and how to look at money as a tool rather than something to blame. I suggest evaluating and asking yourself: how has blaming my money stopped me from doing the next thing? Then, you can shift the narrative and reach for your goals.
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, we discuss envisioning our near future and what that can tell us about ourselves. If you close your eyes and think about what you want next for yourself and your career, what do you see?
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, let’s look at managing your assets as a stewardship. Everyone has their limits—but not everyone knows them. Today I want you to ask yourself: what is my stewardship threshold?
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, we’re talking about delegation. Maybe we delegate tasks and they’re not done how we want. Maybe, we often think we could just do them better ourselves. Delegation is a skill and today I want you to ask yourself: do I know how to delegate?
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, we’re talking money. How do you make money? My friend asked me just that the other day and I shared a few things with them. What did I come up with? Making money comes down to two things: belief and action.
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, let’s think about making binary decisions—and how often, we could consider a third and fourth option too.
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, I want you to think about why you want to hire someone new. We often want immediate relief in business for particular assets—but creating a new role is often not the best solution. Today, I want you to ask yourself, “Who is the most valuable hire?”
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, I ask you to explore what solving problems in a vulnerable mental state is like for you. Sometimes, when we’re going through lots of growth and making big decisions, we may need some direction to ensure that our impact follows our intention. My question for you today is: have you ever noticed how your thinking changes when you’re vulnerable?
In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, we talk about expanding your business. Businesses can expand gradually over time but here, I want you to think in the present and the near future. This isn’t a call or a challenge but a question: what would it take to double your business in two years?
In this episode of 30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, I talk about the idea of ambient stress and how entrepreneurs can get started on understanding themselves and their stress. There are lots of specific things that can stress us out but today, I want to ask you one main question: what processes, if fixed, would lower our ambient stress the most?
In this episode of 30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, I want to explore with you the reasons why we might wait on firing people, what we should do to get to that place and go over what we need to notice about ourselves throughout the process. It’s a difficult but necessary question and I ask you to think: why haven’t you fired them yet?
In this episode of $30k questions, a podcast mini-series aimed to help you explore and implement money-making questions, I’m asking you to think: are you engaging in high-quality or low-quality conflict most of the time? We know that conflict is a given—but it’s the type of conflict that matters. Today, we explore how you can engage in high-quality conflict that creates a better outcome for everyone
This week, I kick off 30k Questions: a podcast miniseries worth well over 900 thousand dollars. Each day for 30 days, I’m going to be posing a new set of questions to you that, if explored and implemented, could net you well over 30 thousand dollars over the lifetime of your entrepreneurship career. In this episode, I prompt you to think about a difficult question: “What would you do if your business collapsed tomorrow?
Tis' the season... to be experiencing the emotional state of overwhelm! Instead of trying to teach you how to avoid it or erase it (lol), I want to invite you to think differently about experiencing this state.
- Being overwhelmed is not a by-product of doing something wrong
- Uncoupling shame and overwhelm
- How resisting the overwhelm creates a reactive, painful cycle
- A reframe: overwhelm as an alert
- Rebalancing the weight and the resources available to hold it
- The inside out method for being overwhelmed (internal, external and long term)
Listen to hear all the details!
Coming up:
- Monday, December 5th: After Hours Coaching with Hailey Thomas and Amber Taylor, Get on the email list to get the sign up link!
- One Year from Now: The Residency - A 12-month incubator for high-impact, high-profit entrepreneurs. Find out more at oyfn.co/residency
This episode is a recap of the live, One Year from Now Open House session last week! In this episode I cover:
- Recession anxiety (and how to quell it)
- How to practically prepare your business assets for a market downturn
- Planning to THRIVE in a market downturn
All in 10 steps! Check out the episode to get the goods.
One Year from Now: The Residency Curious about what being an actual OYFN Resident is like?
Time in The Residency changes the trajectory of your entire life. I teach practical and mental-emotional skills to build the life you want as a high-impact, high-profit entrepreneur.
You become a master of your favorite business models. Learn to leverage your unique mind and nervous system to support your growth. And master the skills to bring big audacious things into life with certainty and accuracy.
This work changes everything.All of your relationships, working and personal, your creative skills, your leadership skills, your earning potential, all of it.
CLICK HERE or visit oyfn.co/residency to get the details on the One Year from Now: The Residency and to book a sales call to work with me.
A timely playback of one of our most popular series from December 2021.
This is Note to Self, a series of mini-lessons from two high-impact entrepreneurs to their former, present and future selves. Expanding off of last week’s concept of confidence regression, my co-host Nicola and I break down what makes the holidays so stressful for entrepreneurs and how to set boundaries with loved ones during this busy season.
In this mini-lesson, we cover:
- Validation as a job and responsibility we have for ourselves
- Making more room for rest, dreaming, and practicing confidence regression
- Setting the intention of grounded gratitude this holiday season
“In that moment, that’s your family trying to show care, but they don't really know how to do it. We don't have enough conversations on how best to support and add care.” - Nicola
“Practice grounded appreciation and gratitude, and be specific to small things, things you wholeheartedly feel gratitude and appreciation for.” - Hailey
Welcome to One Year from Now: The Podcast – the show that supports high-impact entrepreneurs in turning their desires & dreams into clear, compelling vision and then actually bringing it all into reality.
I’m your host, Hailey Thomas, entrepreneurship coach, parent, tedx speaker, adventure and all around smart ass. :)
And this show is brought to you by One Year from Now: The Residency, the 12-month life + business incubator for high-impact entrepreneurs. This is the training ground for turning those desires and dreams into reality. We support you you through sound business strategy and trauma-informed coaching to help you increase your business proficiency and mental/emotional maturity so that you’re actually able to build the life that you want.
For example:
H paid off over $200k of personal debt
while relocating and traveling the region
with her small family and working 15 fewer
hours each week.
This sounds like it was built for your next season? Then head to https://www.instagram.com/oyfn.co/ and click the link in the bio. There you’ll find all Residency enrollment details and be able to subscribe to the podcast, get on the email list and access free trainings.
This week, we're playing 2 truths and a lie with the OYFN vision. Why?
Because like all metacognition tools – this is one you can just as easily use against yourself. You can twist any of these truths or the lie into a weapon to tell yourself you aren’t doing it right, that you’re a failure, that it didn’t work and you need to try something else.
None of that is the case. It’s about rightly seeing the exercise for what it is – not a magic lamp, a compass, target and guide that you create for yourself to help give you direction in a career and lifestyle that can be fairly directionless if we don’t create our own structure for it.
The Truths:
- It might take more than one year to create some aspects of your OYFN vision
- Your OYFN might shift dramatically after the first 6 months (and it’s not a problem)
And the Lie:
You’ve “not made any progress” if you are in a season of famine if you did this exercise this time last year.
Tune in to hear all the details!
PS: If you are a high-impact entrepreneur, I want to officially invite you to become a OYFN resident. I am actively looking for the strangest, most purposeful entrepreneurs I can find. All business models and industries are welcome.
I want to work with the folks who know DEEPLY that they are meant to do big things in the world. But have found themselves stuck and want specific high–touch, high-quality support.
If this is resonating, you can go to instagram.com/oyfn.co and click the link that says “Work with me: OYFN the Residency” and get all the details on enrollment, the investment, how to apply, what kind of results residents are creating, all of it. You can apply by filling out the application and scheduling a 60 minute application time. See yo on the inside.
Popping in for a quick update on all things OYFN. And because I am always extra, there are gifs to illustrate each item.
Here we go!!
| God I love this GIF and I am 100% team Ross. Perhaps due to my need for regular breaks? |
#1: The podcast is going on a break! I'm going to be busy recording close to 10 new episodes for the podcast in the next few weeks. I am focusing on making sure the content is effective and speaks to the challenges you all are actually having (vs trying to focus on sticking to a production schedule which is not one of my strong suits). As such, we're taking a break until early October.
Future episodes will very likely include:
- Depression, Anxiety, Meds and Business ft. SURPRISE GUEST
- The Shame Game
- Simple Overwhelm Tip: How do you know when you’re done?
- Defining your Team Leadership Style
- Plug the Energy Leaks
- Business Model Supremacy?
Want to be a part of the live episode recordings? I'm going to be sending invites here, to the list to join me for live podcast episode recordings! You can ask questions and get coaching on these topics as they come fresh off the press! Details forthcoming - stay on the list to get the invites.
Looking for old episodes to give a re-listen? I'd recommend you start with episodes #79, #49 or #91
| Live footage from the convo between OYFN and BSO |
#2: One Year from Now is splitting off from the parent company, BrainSpace Optimized! (at least, branding wise) I will still retain BSO (both because it speaks to the thing all my businesses do - optimize people's brain space but also because I paid $2,500 for a naming company to come up with that for me almost 5 years ago and I'm never giving it up), but it will house my other projects and business ideas. One Year from Now gets to be its own living breathing creature; replete with a new domain name, instagram handle and all.
While all of the change is happening behinds the scenes, you can click here(the link in my IG bio) to find resources like the OYFN Workbook, the video guide on How to Feel Your Feelings and to check out the most recent podcast episodes. You can also find out the details on the retooled residency experience!
Speaking of...
| Alexis when I told her The Residency now includes TWO in-person events |
#3: One Year from Now: The Residency is enrolling with early bird sign on bonuses through September 26th. One Year from Now: The Residency is a 12-month life + business incubator for high-impact entrepreneurs. Together, we create a compelling work + life vision and then bring it all into reality in one year.
I use a combination of 1 on 1 coaching, small group teaching, live events and trauma-informed coaching methodologies to help my clients change everything, forever.
Click here to find details, testimonials, FAQs and investment information.
Some of the big change ups include:
- I've added about $20,000 worth of additional value - legitimately; we've added another live event each year (2 total) AND are developing a physical guidebook to support you in understanding OYFN principles, our evaluation process and self-journaling practices AND include 2-3 1 on 1 coaching + strategy sessions a month.
- With rolling admission you won't have to wait to get started on your OYFN journey.
- And now there's a way for you to get your coaching and keep more cashflow in your business with an 12-month pay plan.
Check out the details and apply for coaching here.
This new Residency model will kick off September 26th and to celebrate we'll be spending the first 9 weeks doing LIVE trainings on OYFN principles regarding money, resource management, vision and execution and more. Early Bird Signing Bonus - Choose Your Own Adventure:
Ready to sign ahead of the September 26th start date? Choose one of these bonuses to celebrate!
- 4-hour, Mini Virtual Worktreat (retail: $5,000) - 4 working hours of my brain on any topic of your choice
- 4, Pre-Residency 1 on 1 coaching sessions + a Podcast Guest Appearance (retail: $5000)
- Normal Day Date (retail: $5000) - come to my hometown and we'll spend the day coaching and luxuriating.
The best news of all:
Since you're on the email list, you'll continue to get all the helpful content and fun invites delivered directly to your inbox. No need for any action!
So until next time,
Hailey
| |
Live teaching from inside One Year from Now: The Residency!
And...
Hailey shares details about the newly retooled Residency:
Click here to find details, testimonials, FAQs and investment information. Some of the big change ups include:
- I've added about $20,000 worth of additional value - legitimately; we've added another live event each year (2 total) AND are developing a physical guidebook to support you in understanding OYFN principles, our evaluation process and self-journaling practices AND include 2-3 1 on 1 coaching + strategy sessions a month.
- With rolling admission you won't have to wait to get started on your OYFN journey.
- And now there's a way for you to get your coaching and keep more cashflow in your business with an 12-month pay plan.
Check out the details and apply for coaching here.
This new Residency model will kick off September 26th and to celebrate we'll be spending the first 9 weeks doing LIVE trainings on OYFN principles regarding money, resource management, vision and execution and more. Early Bird Signing Bonus - Choose Your Own Adventure:
Ready to sign ahead of the September 26th start date? Choose one of these bonuses to celebrate!
- 4-hour, Mini Virtual Worktreat (retail: $5,000) - 4 working hours of my brain on any topic of your choice
- 4, Pre-Residency 1 on 1 coaching sessions + a Podcast Guest Appearance (retail: $5000)
- Normal Day Date (retail: $5000) - come to my hometown and we'll spend the day coaching and luxuriating.
Live teaching from inside One Year from Now: The Residency!
And...
Hailey shares details about the newly retooled Residency:
Click here to find details, testimonials, FAQs and investment information. Some of the big change ups include:
- I've added about $20,000 worth of additional value - legitimately; we've added another live event each year (2 total) AND are developing a physical guidebook to support you in understanding OYFN principles, our evaluation process and self-journaling practices AND include 2-3 1 on 1 coaching + strategy sessions a month.
- With rolling admission you won't have to wait to get started on your OYFN journey.
- And now there's a way for you to get your coaching and keep more cashflow in your business with an 12-month pay plan.
Check out the details and apply for coaching here.
This new Residency model will kick off September 26th and to celebrate we'll be spending the first 9 weeks doing LIVE trainings on OYFN principles regarding money, resource management, vision and execution and more. Early Bird Signing Bonus - Choose Your Own Adventure:
Ready to sign ahead of the September 26th start date? Choose one of these bonuses to celebrate!
- 4-hour, Mini Virtual Worktreat (retail: $5,000) - 4 working hours of my brain on any topic of your choice
- 4, Pre-Residency 1 on 1 coaching sessions + a Podcast Guest Appearance (retail: $5000)
- Normal Day Date (retail: $5000) - come to my hometown and we'll spend the day coaching and luxuriating.
I’m excited to announce the details for my upcoming virtual event, One Year from Now: The Sleepover. Held on Friday, August 19th from 8pm to 11pm central time, join me in your pajamas and get comfy as we do some late-night coaching, bonding, and movie watching! In addition to talking about the Sleepover, I spend this episode walking through the idea of creation through action, inviting you to consider that the reason something is taking so long is that you’re thinking instead of actioning.
Timecoded Guide:
In this episode, I cover…
- [00:00] Announcing the Sleepover details & inviting you to take part
- [03:28] Explaining the OYFN brand change up & my own hesitancy with actioning
- [06:25] Sitting & overthinking your next step instead of taking action
- [08:23] Learning if you feel overwhelmed with action, you’re probably overwhelmed
- [11:23] Seeing hustle as a skill to use instead of a demonized trauma response
I got a little bit ranty about the W-2 this week, but not in the way you might think! We have a gross stigma around entrepreneurs having W-2 jobs or taking W-2 opportunities, but fail to recognize the positives of those situations and acknowledge that a W-2 is simply just another revenue stream. Being an entrepreneur is so much more than a job title, and your identity as an entrepreneur shouldn’t mean that you can never work a W-2 again.
Timecoded Guide:
In this episode, I cover…
- [00:00] Moving to a W-2 when it actually makes sense as a career entrepreneur
- [03:11] W-2 positions as income streams & part of your asset portfolio
- [05:31] Entrepreneurship as an identity, not as a title based on what you're working on
- [07:38] Strategically showing up to a W-2 role for the most impact
- [09:56] Getting over the stigma of "going backwards" (hint: there's no such thing!)
This week, we talk about grief, but not the type that happens when someone dies. Growth grief is the cacophony of emotions experienced at the end of one chapter of your business. Whether you’re moving away from a partnership or embracing a new path in your entrepreneurial journey, our bodies and brains will process this change and grieve, no matter how often we claim we “don’t have time for it.” Even if the change is welcomed, space for grieving is necessary!
Timecoded Guide:
In this episode, I cover…
- [00:00] Why growth grief catches us off guard
- [05:05] What happens when we don’t give ourselves the time or space to grieve
- [08:47] What grief really is and how to identify the many emotions involved
- [14:43] How to process through the 5 stages of grief as a rhythm of entrepreneurship
- [23:15] When our grief “deserves” the airtime and how to contend with our thoughts about grief
I’m doing something a little different this week by bringing the concept of Hailey After Hours to the podcast. Less filtered, more direct, Hailey After Hours is a much more casual, vulnerable version of my podcast and of my coaching strategy. Because I’m able to tell it like it is with Hailey After Hours, I talk about the phrase, “I don’t have any money,” and how frustrating it is to hear when I know my clients mean something else when they say that.
Timecoded Guide:
In this episode, I cover…
- [00:00] Telling the origin story of Hailey After Hours
- [02:20] “I don’t have any money,” vs “I don’t have any socks”
- [05:25] Understanding what you can and can’t solve for
- [07:51] Asking yourself what you mean by, “I don’t have any money”
- [10:31] Upcoming coaching opportunities with me
I invited One Year from Now: The Residency program facilitator and Certified OBM, Jacki Hayes, to the podcast to talk about our mid-sesson live event for Cohort One of The Residency. Jacki, myself, and my five Residents saw the best of the Midwest at Camp Aramoni, a boutique campground in Illinois. We experienced nature, ate 5-star meals, and learned beyond the restrictions of Zoom. In this episode, Jacki and I do a live recap and evaluation, including what worked, what didn’t work, and what we learned.
Timecoded Guide:
In this episode, Jacki and I cover…
- [00:00] Introducing Jacki Hayes and her process of joining the One Year from Now: The Residency team
- [06:39] Celebrating big that we were able to pull off this event in-person after so much time virtually preparing for it
- [16:59] Traveling dos and don’ts from a Midwesterner perspective and an event point of view
- [24:29] Enjoying the scenery of Camp Aramoni, even in hot weather and with limited cellular service
- [31:21] Including food as an essential part of the event and prioritizing dietary restrictions without limiting quality
- [44:40] Planning for a time of testimonial and celebration, while acknowledging cost and lessons learned
This is a quick note to share that there are limited 1:1 coaching spots available to work with me this fall (3 left at the time of recording to be exact)!
TLDL; for a limited time, I’m taking on a few short-term, 1:1 coaching clients. The goal is to move you to your next, most powerful (financially, creatively, vocally) iteration of yourself.
It is a 4 month commitment and the cost is a single payment of $10k. This is the best fit for high-impact, high-profit entrepreneurs who have specific money + business goals they want to knock out of the park by the end of the year along with new identity/title/role shifts that they want to accelerate. This is all about transitioning to your next iteration.
You can email me directly to get started (hailey@brainspaceoptimized.com) or visit https://calendly.com/haileythomas/1on1 to find a time. The first step is a 60-minute Zoom conversation to assess fit and away we go!
In this episode, I'm coming at you without the permission of my editing team. :) After two weeks of leading my clients and learning from my own mentor
-
Entrepreneurship has no map but you can create your own guidebook
-
Success patterns help you answer the question, "How do I know my success is inevitable?"
-
Leveraging success patterns in times of distress and times of growth
-
What data points make up success patterns? (Thoughts, feelings, actions, decisions and defaults/habits)
-
How to start your own guidebook of success patterns, start backwards! Ask yourself, "how do I know I'm already the next version of me from a year ago?"
-Defining success data points (counter-intuitive, lead indicators, trade short-term relief for long-term inevitably, cultivated, regenerative and exponential.
I’m joined by friend and fellow mastermind participant, Emilia Makówka, to talk about their entrepreneurial journey as a queer neurodivergent money and life coach in Poland. With recent appearances in Newsweek and in a collaboration with Ikea, Emilia shares their experience embracing visibility with their own needs in mind, decentralizing their professional life from their personal life, and previewing their brand new mastermind for queer and neurodivergent humans they plan to launch within the next year.
Timecoded Guide:
In this episode, Emilia and I cover…
- [03:57] Getting creative with financial resourcing the make investments in yourself and your business
- [11:58] Acclimating to bigger visibility and coping with visibility anxiety as Emilia worked with Ikea and was featured in Newsweek
- [21:05] Working through their first launch and understanding how to measure their goals for them, including taking currency into account
- [29:59] Doubling down on creating a safe money and life design space where queer and neurodivergent humans can thrive
- [33:43] Prioritizing personal growth and thriving in their social and love life and decentering their business from their life
- [39:40] Emilia’s One Year From Now vision for herself and her company, especially when it comes to their upcoming mastermind
This week, I define the concept of visibility anxiety after having 3 separate clients bring up this feeling. While anxiety is often a normal part of our lives, visibility anxiety comes from a heightened awareness of new eyes on us in a new way, whether it’s quantity of eyes or the quality of someone’s view. From high profile interviews to probing questions from friends, avoiding the cyclone of visibility anxiety will help you live a successful entrepreneurial life without unnecessary stress and fatigue.
Timecoded Guide:
In this episode, I cover
- [01:46] Defining visible anxiety and identifying the situations where it will most likely arise for entrepreneurs
- [06:09] Resisting the emotions of visible anxiety and the cyclone that continuously makes anxiety worse
- [08:41] Anxious reactions of fleeing or fighting in an anxious situation and how it can take away from the growth of increased visibility
- [11:18] Acknowledging the visible anxiety, naming it, and identifying what’s happening underneath that’s causing that anxiety
- [17:32] Explaining where my personal moments of visibility anxiety have come up and giving you the tools to embrace mindset exercises like this in The Residency
I invited a friend of mine, Abe Lopez-Bowen, to the podcast this week to talk about his journey into entrepreneurship. As an artist, photographer, and managing partner at Lightward, Abe can showcase a huge variety of skills that have undoubtedly led him to success, but his perspective on business and his synchronicity with his business and romantic partner, Isaac, shows an incredible maturity and a desire to build something sustainable at their own professional pace.
Timecoded Guide:
- [07:15] Learning the skill of resourcefulness at a young age
- [13:04] Understanding where Lightward began for Abe and Isaac
- [19:18] Knowing how to ask, “What do I want?”
- [28:57] Staying connected to important values as Lightward grows
- [39:05] Becoming a leader and forging a different entrepreneurial path
What is the highest quality decision you can make in this situation? After posing this question to a client in The Residency, I realized a large majority of my work revolves around helping my clients, whether in one-on-one coaching or in The Residency, learn how to make high quality decisions. Using this specific client as an example, I spend this episode breaking down why her decision was the highest quality for her and how to prioritize what’s most important during your next big decision.
Timecoded Guide:
In this episode, I cover…
- [00:48] Introducing the question: What is the highest quality decision you can make in this situation?
- [02:28] Prioritizing rest days to prevent creative fatigue
- [04:04] Realizing when something isn’t “on fire” in terms of urgency
- [05:34] Deciding to learn and expand your skills, even through rest
- [07:27] Seeing The Residency as a tool to build high quality decision-making skills
What if you could be the future you right now? This week is all about forming that connection to your future self and asking that question of your current self. On One Year From Now and in numerous coaching environments I participate in, we talk about our future self a lot, but I want to help you bring your future self closer and closer to present day you with thoughtful practice.
Timecoded Guide:
In this episode, I cover:
- [1:12] Making the connection with who you want to be
- [2:53] Building the bridge or sewing the thread between current and future
- [3:58] Seeing my personal future self in my present life
- [7:47] Understanding that you’re the same person, no matter the timeline
- [8:48] Practicing for future goals with current actions
This week, I expose my beef with the phrase “some day,” and fight against the concept that time passing gets you closer to your goals. With my own trip to Key West becoming a reality, I invite you on my journey from “some day” lies and bucket list wishes to real commitments about creativity and action for myself and my business.
Timecoded Guide:
In this episode, I cover:
- [01:36] Understanding that time doesn’t change you, action does
- [02:30] Showing my trip through the lens of ready, willing, and resourced
- [06:55] Hoping vs planning with bucket lists and “some day”s
- [08:26] Treating your “some day” experiences as too precious
- [11:37] Looking ahead to your future investments with commitment
In this short episode, I explain the real pathway to successful business and personal ventures through prioritizing intention and cultivating self-trust. Instead of enforcing harsher restrictions on yourself and playing into a toxic “hustle” mindset, I challenge you to seek creative problem solving opportunities and practice taking risks.
In this episode, I cover:
- [2:04] Personal failures with rigidity and harshness
- [3:27] Enforcing harsh rules for the sake of professional success
- [4:54] Nourishing yourself and incorporating self-compassion
- [6:33] Taking risks, being curious, and practicing play
- [8:04] Seeing how neutral tools can be used in negative ways
This week, I’m joined by Damaly Shepherd, an NYC-based photographer and entrepreneur headed for $500K in revenue this year. From a background similar to my own as an HR recruiter, she has built a successful portrait and branding photography business with an emphasis on next-level experiences for her clients. As a black, female first-generation entrepreneur, Damaly shares with me how her clients, team, and business are centered around BIPOC experiences and gives me a sneak peek at her One Year from Now vision. Timecoded Guide:
In this episode, Damaly and I discuss:
- [4:19] Creating a business model based on a trusted roster of contractors
- [7:40] Building self-trust to pursue a different business model than industry peers
- [14:20] Learning how her thoughts about herself, her business, and her team are creating her $500k year
- [18:07] Asking questions that create high-value results for her business
- [29:26] Discovering her One Year from Now vision
A quick, time sensitive note - May is my birthday month and I'm hosting a birthday tour for One Year from Now that includes live drinks (5/20, virtual) and dinner (5/27, Richmond!!!).
You're super invited.
But!
If you want to join us for drinks on 5/20, I need to know by Friday!
(We've got to mail you the kick-ass, party box with all of your ingredients and equipment and need the shipping time!)
So here's what you need to know:
Meet me for drinks (virtual)
🥭 Friday, May 20th, 3p-5p ct
🥭 Black-Owned Margaritas + general mayhem
🥭 REGISTER BY: Friday, 5/6/22
I'm mailing you all the fixings + equipment to make 2 very special margaritas made with Black-owned ingredients. We'll sip drinks and ask ourselves the question, "What would be completely unreasonable, delusional, wait-can-I-do-that!? wins for you, one year from now?"
Meet me for dinner (Richmond, VA)
🌮 Friday, May 27th, 6-9pm et
🌮 Apps, dinner + shenanigans somewhere in Richmond
🌮 REGISTER BY: Friday, 5/13/22
I'm coming to Richmond! And I want you to meet me for food and laughs and audacious, delusional, ridiculous visioning. Exact location restaurant location TBA. Proof of vaccination will be required.
The link to buy your tix is in my bio!
Or go to calendly.com/haileythomas/oyfnbirthdaytour
Oh, and if you've got friends who love talking business-induced pleasure and dreams and money making and fun? Tell 'em to pull up. They're invited, too.
Can't wait to see you.
Back in March, I experienced a zero dollar launch that taught me so much about my business, myself, and my newest offering, The Residency. After a successful Cohort One, I feared the negative result that ended up being the unfortunate reality for The Residency: Cohort Two. I discuss this $0 launch in this episode to normalize failure, reveal what can be learned from an unprofitable launch, and give myself a moment to return to one year from now as a reminder of just how far Hailey and The Residency have come.
Timecode guide:
- [2:43] Normalizing the experience of failure
- [5:36] Taking responsibility for creating all of our results
- [16:41] Uncovering new depths of resilience
- [23:01] Evaluating to discover our learnings
- [27:28] Redefining “whatever it takes” after this experience
I’m joined by Doreen Korba, a life coach for entrepreneurs who centers her skills on helping women grow successful businesses on their own terms. Breaking down the concept of a “Quantum Leap” together, Doreen and I discuss the best conditions to experience a quantum leap in your own business, as well as reveal how these conditions have more to do with your inner world than your marketing strategy or your work schedule.
Timecoded Guide:
In this episode, Doreen and I cover:
- [4:57] Understanding the difference between getting to work and hustling
- [11:37] Noticing the breakdown before the breakthrough
- [16:33] Managing business assets during the “slow” breakdown period
- [20:13] Asking for help and support in this journey
- [26:47] Supporting female entrepreneurs in this way through her coaching focus
I interview Founder and CEO of Factora, Allegra Brantly, about how she’s evolved as a CEO alongside of her financial education platform, Factora, all the way through her first $1M AR. With a mission to support women in their quest to be financially stable and successful, Factora offers a wealth circle learning experience that I’ve previously participated in, and Allegra gives me insight into what future offerings from Factora will look like, including a potential membership to their wealth community.
In this episode, Allegra and I cover:
- Post Traumatic Success outcomes
- Version 1 of Factora vs version 27
- Problem-solving and scaling simultaneously
- Building Factora as an asset
- Factora’s 2021 numbers and what the future looks like for the company
- Allegra’s advice for $250k earners
I met up with Modern Marriage Coach Maggie Reyes this week to talk about the challenges and success first-generation entrepreneurs face in their marriages. As an author, coach, and married woman herself, Maggie gave me incredible insights into her coaching process and the essential communication framework she uses with all of her clients.
In this podcast, Maggie and I cover:
- How romantic partnerships evolve as the entrepreneurs grow into their life missions
- Reestablishing expectations for both partners in a relationship
- Self validation vs partner support
- Balancing different levels of risk aversion
- Preparing for conversations about investing, money, and debt
- Maggie's soul-centered communication framework
I celebrate 100 episodes this week with a discussion about cultivating the intention of building highly profitable and highly impactful business assets. Using a previous free session I hosted through my email list as an example, I compile and explain 5 thought errors and skill gaps that prevent you from reaching the coveted million dollars in revenue.
In this episode, I cover:
- What the 100th episode of this podcast means for me and for One Year from Now
- When I first realized I wanted to make massively profitable assets
- Who we think of when we think negatively about rich and/or profitable people
- How to change our thoughts around income, money, and success
- Why recognizing thought errors challenges us to create this reality of a million dollars in revenue
This week, I share 10 facets of the Career Entrepreneur self-concept and invite listeners to try on these thoughts for themselves. Similar to a previously discussed self-concept of Battle Queen, a Career Entrepreneur is someone who is probably never going to be a W2 employee ever again in their careers and is actively choosing to build a life as an entrepreneur.
In this episode, I cover:
- A thorough definition of what a Career Entrepreneur is
- 10 facets of the Career Entrepreneur self-concept
- My personal experience applying these thoughts to my own career
- Previous self-concepts discussed on One Year from Now
- Applications for the next cohort of The Residency
I invite Eunice Martel, a Whole Life Coach currently enrolled in The Residency, to talk about her journey from waitressing to entrepreneurship and how she has switched her mindset to focus on making decisions with her legacy in mind. Known as someone who does what she wants to do, Eunice tells me about the audacity she has to make the decisions that need to be made and to take a chance on the adventures in life as well.
In this podcast, Eunice and I cover:
- Numerous assets in Eunice’s portfolio, from coaching to investing
- Her journey from employed waitress to entrepreneurship
- Making the choice to invest in herself at this juncture
- The story she wants to tell about her life and the decision-making tools she uses to act on that
- Her experience in The Residency and being a part of an advanced room
I invite Rebecca Fralick, a current member of my first cohort of One Year From Now: The Residency and well-rounded food entrepreneur, to talk with me about her experience so far in the program, her journey into entrepreneurship, the inspiration she received from her family, and how she unites her entrepreneurship and food skills to give back to her community.
In this episode, Rebecca and I cover:
- Fearing failure in order to protect hope
- Audacity as a necessity when doing deeply impactful work
- Food-based entrepreneurship being business on “Hard Mode”
- How Rebecca uses entrepreneurship to provide beautiful, dignifying food service
- Rebecca’s first few weeks as a OYFN Resident
I met up with my former client, Christina Heath, to talk about her journey from corporate layoff to project management entrepreneur. This week, we dive deep in the hardest parts of the w2 to entrepreneur transition, including revenge success, comments from others, relationship strains, and parenting woes, and explain how it’s all worth it in the end for the incredible experience of working for yourself.
In this episode, Christina and I cover:
- Understanding Revenge Success and exactly how far it can take you
- Navigating romantic relationships and parenting as an entrepreneur
- Dealing with the reactions other people have to your entrepreneurship
- Leaving the corporate world but not being able to leave everything from it behind
- Answering former coworkers' questions about your entrepreneurial journey
Revenge Success is a drive to succeed fueled by spite. If we're completely honest with ourselves, we’ve all used this motivator from time to time— myself included. However, it doesn’t have to be a bad thing. In this episode, I define revenge success, explain when and why it might be helpful for you (and for me, too), and how to fuel the transition away from revenge success in order to better sustain your long-term entrepreneurial journey.
In this episode, I cover:
- Tying in my discussion with Christina to the concept of revenge success
- Leaving my corporate career and feeling unable to leave behind spiteful feelings
- Understanding the role these individuals we’re spiteful against have in our lives
- Having a long-last career vs risking burnout with revenge success
- Looking forward to my next cohort of One Year From Now: The Residency
I’m joined by Megan Baker, CEO and Founder of MegKCo, to cover the essentials of your first permanent hire and what that looks like from a perspective of diversity and equity. MegKCo’s specialty is helping socially conscious online business owners during every step of the hiring process and Megan takes her time to walk through those steps with me so my listeners can better understand how to navigate the difficult journey of small business hiring.
In this episode, Megan and I cover:
- Being a socially conscious business owner in hiring
- Accountability and transparency in a company’s culture
- Managing your nervous system during uncomfortable conversations in hiring
- Hiring as a long term project
- One Year from Now Vision for MegKCo
In 2020, a client of mine inspired the concept of the Armor of Excellence, a way of using excellence as means of protection or safety. As tough and protective as armor may seem, it can also be extremely heavy and restrictive, preventing us from doing all that we might want to do and keeping us rigidly meeting someone else’s standards.
In this episode, I cover:
- How the concept of this armor came to be
- Where and who this armor may come up
- Excellence and its proximity to whiteness and masculinity
- Armor and its weight in entrepreneurship
- Appreciating what the armor gave you and knowing when to put it down
The start of a new year is all about reflection and growth, and I kick off my 2022 with a reflection on my past year in my coaching business. Through transparency in both my numbers and my process, I show you what I assumed and what I learned about this past year as a business owner, as well as explain how you can go about mapping out some reflections for yourself so that we can begin a prosperous 2022 together.
In this episode, I cover:
- What were my original plans and goals? What projects were I looking forward to?
- Did I achieve those metrics/goals? Why or why not?
- What did I do? What would I do differently?
- What were my top 3 business and non-business experiences? What felt easy?
- What do I want to do more of? What do I never want to do again?
For our final Note to Self, Nicola and I discuss the essential rhythms of our lives, the outside factors that can impact our rhythms, and how we can best optimize them through personal boundaries to produce higher quality levels of joy and care.
In this mini-lesson, we cover:
- Discovering we were born with this rhythm
- Understanding that re-finding your rhythm isn’t a “one and done” process
- Finding rhythms of care and joy in your past, present, and future
I used to think the concept of “enough” made people soft-- and for a good reason. At the time, the thought that I didn’t have “enough” kept me safe by keeping me moving. It kept me out of despair and into action. Now, as I move through multiple six-figures, it’s no longer a helpful thought. I do have enough, at least for now, and I want to help you unlock that belief, too.
In this episode, I cover:
- Thinking of resting and what that really looks like
- Resisting the idea of having “enough”
- Walking myself through a bridge thought that felt more believable
- Escaping the vicious cycle of “not enough” and the lies that come with that
- Finding measurable ways to know when you’re in “enoughness”
In this Note to Self, Nicola and I encourage entrepreneurs to seek collaborative partnership opportunities with other businesses in their industry and to understand their value as agile, skilful individuals with experience taking risks.
In this mini-lesson, we cover:
- Entrepreneurs are always needed and will always be needed
- Making your own list of companies that can be partners instead of competitors
This week, I explain “self-concepts” and the massive impact they can have on our mindset, thoughts, and actions. As we head towards a time of reflection in the new year, I reflect on my own self-concept: the Battle Queen, and how embodying a strong, graceful, and confident mindset has helped me on my entrepreneurial journey.
In this episode, I cover:
- Defining self-concepts
- Explaining the importance of mindset work
- Integrating a self-concept actively into your everyday life
- Showing the concept that’s helped me the most in 2021
- Defining the Battle Queen
This is Note to Self, a series of mini-lessons from two high-impact entrepreneurs to their former, present and future selves. As entrepreneurs ourselves, my co-host Nicola and I understand how genuinely triggering entrepreneurship and business ownership can be to our nervous system, and set out to find a way to cope with that in this week’s episode.
In this mini-lesson, we cover:
- The triggering reality of entrepreneurship
- Regulating your nervous system in real-time
After experiencing a 6-month group coaching mastermind, I developed a higher understanding of the importance of a well-structured group, what it meant to be involved in an advanced room, and how to best take advantage of the opportunities that presents to us as entrepreneurs. With my own group coaching session, One Year From Now: The Residency, quickly approaching in the new year, I wanted to explain 10 rules I have practiced myself so that you can get the most out of any advanced room you find yourself in.
This is Note to Self, a series of mini-lessons from two high-impact entrepreneurs to their former, present and future selves. Through the lens of the work of Dr. Saundra Dalton Smith, my co-host Nicola and I discuss the importance of rest and the solidified place it needs to have as a part of your life as an entrepreneur.
In this mini-lesson, we cover:
- Seven types of rest, and the forms of rest beyond sleeping
- Defining rest within your own life
- Actioning on rest in your day-to-day schedule
I revisit a past episode (#51) to give an update on my views about cash flow, debt, and the place that these two things have in entrepreneurship. Instead of letting negative thoughts and fearful perceptions of money control your business and your goals around profitability, consider the in-and-out relationship of cash flow as a normal part of early business ownership and first generation entrepreneurship.
In this episode, I cover:
- Revisiting the topic of cash flow and debt almost one year later
- Understanding the position negative cash flow and debt has in our lives
- Giving a reality check about where you’re at in your entrepreneurial journey
- Avoiding feeling rushed to reach a certain goal or success benchmark
- Making peace with spending the money you make
This is Note to Self, a series of mini-lessons from two high-impact entrepreneurs to their former, present and future selves. Expanding off of last week’s concept of confidence regression, my co-host Nicola and I break down what makes the holidays so stressful for entrepreneurs and how to set boundaries with loved ones during this busy season.
In this mini-lesson, we cover:
- Validation as a job and responsibility we have for ourselves
- Making more room for rest, dreaming, and practising confidence regression
- Setting the intention of grounded gratitude this holiday season
This is Note to Self, a series of mini-lessons from two high-impact entrepreneurs to their former, present and future selves. Grab your sticky notes and listen up. This week, my co-host Nicola and I talk about resilience and the role it has in our nonlinear journey of confidence.
In this mini-lesson, we cover:
- Confidence regression and how we’ve experienced it in our lives
- Tools we use to navigate confidence and prevent regression
I’m joined by client and friend Heather O’Neill, the CEO and Strategic Partner for tech consulting + UX firm, Pixels for Humans, to talk about hiring, firing, and managing micro-teams. With over 20 years of experience in her field, Heather prides herself on her ability to help business owners grow their companies while maintaining the values most important to them and shares with me the many lessons she’s learned about growing and developing strong small business teams.
In this episode, Heather and I cover:
- Control, trust, and power dynamics when hiring and managing a team
- Transitioning from managing the work to managing the people doing the work
- Learning to be a manager while you're still responsible for certain deliverables
- Hiring with honesty and firing with integrity
- Feedback, introspection, and self-auditing throughout these processes
Special Episode Alert! This episode contains both a new concept AND an invitation to a FREE training on it.
The half-page business plan is a 5-part, living document that helps you prep, prove and review your business (and all of your offers) efficiently and in a way that allows you to gain proficiency in your way of doing business.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Half-Page Business Plan Workshop:
Thursday, December 2nd, 2021, 2-3pm CT
Get the zoom link to join at https://www.calendly.com/haileythomas/bizplan
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Application call deadline for Cohort One of One Year from Now: The Residency:
Friday, December 3rd, 5pm CT
https://www.brainspaceoptimized.com/residency/
I share my answer to the question: What results are you clients guaranteed to get and how do you know? Using my One Year From Now: The Residency program as an example, I walk through the essentials of structure and process, and how they work together to build the guaranteed results I promise to each client within the program.
In this episode, I cover:
- Guaranteed results and the value they bring to your clients
- Building structural pillars in a group setting
- Processes that support structure and provide tools
- Working through triggers and trauma for entrepreneurs of all backgrounds
- Results I guarantee with the Residency and how I measure them
I talk about my top tenets for launching a new product, digital or otherwise, and discuss how to correctly set expectations, whether this is your first launch or your fifteenth. Often we want plans that are more complex than necessary and don't focus on the right parts of the process when performing a product launch. Feel free to use this episode as a guide to help you think through making the transition from service-focused businesses to products.
In this podcast, I cover:
- Submitting an application to the Residency, which will be open until December 1st
- Defining a launch as selling within a time frame
- Rethinking the concept of digital products as “passive income”
- Explaining my personal and professional launching experiences
- Diving into the Dos and Don’ts of your next launch
I talk with co-owners of Speakerbox Media and producers of the One Year From Now podcast, Ray and Sarah Smith, about their journey in entrepreneurship together and growing the suite of services and products within their podcast production company.
In this podcast, Sarah and Ray cover:
- Building different business models underneath the umbrella of one company
- Maintaining curiosity and pursuing what’s next
- Learning to divide their time and money across different projects
- Entrepreneuring as a couple and accepting challenges together
- Fostering connectivity and sustainability in their One Year From Now vision
I interview author, life, and writer coach Zahie El Kouri about identifying as a writer in your career, common experiences she works through with her clients, and actually getting a book written in the midst of a busy and fulfilling work and home life.
In this podcast, I cover:
- Sharing your work and the trauma associated with it
- Taking steps to get a book published
- Doing the “pre-work” before you beginning writing
- Valuing your time and experiences
- Creating the time you need to write
I interview digital marketing consultant and recent client Melissa Gardner about the transformation she experienced from virtual assistant to specialized digital marketer with the power to self-coach herself through her growth and decision making.
In this podcast, I cover:
- Experiencing expansion, contraction, and acclimation
- Hiring a coach and her reasoning why
- Seeming like it “wasn’t working” and feelings around that
- Creating results in the last 6 months
- Focusing on the next year (her OYFN vision)
I discuss the essentials of thriving-base pricing through the lens of my upcoming group coaching program, One Year From Now: The Residency. Using my own experience with my $20K invitation, I aim to motivate and embolden you to examine your current pricing model and how to make improvements to solidify the integrity of your triangle (yourself, your clients, and your business) of thriving.
In this episode, I cover:
- Pricing as an invitation to your customers
- Defining the word “thrive”
- Keeping your triangle intact
- Delivering proportions to stay in integrity with your pricing
- Putting together the necessary mindset ingredients for thriving-based pricing
- Experiencing and coping with pricing discomfort
I reveal all the details of my upcoming group coaching project, One Year From Now: The Residency. From my initial brainstorming thoughts surrounding this opportunity to scale my business to the actual outline of what we’re going to be covering within this 12-month container for entrepreneurial growth, this is the perfect episode for those interested and/or on the fence about applying for the program to get a better idea of what to expect moving forward and who I’m looking for within this group of 20 individuals.
In this episode, I cover:
- Endorsements from a client and friend of the podcast
- Transformation of the OYFN vision from a cornerstone exercise to an entire residency program
- Specifications of the container that we’ll be operating in and the expectations moving forward
- Motivations behind the entrepreneurs that should apply to join our 20 person group
- Applications for an opportunity to be invited to The Residency program
I revisit my foundation exercise, the One Year From Now Vision, as I look forward to my newest adventure in group coaching, One Year From Now: The Residency. Unpack the process of this vision yourself with helpful tips and insights from me guaranteed to help you get the most out of the next year in your business.
In this episode, I cover:
- Sharing stories of client transformation through my foundational exercise
- Revealing more about my upcoming group coaching project
- Asking the right questions and getting the honest answers out of yourself
- Navigating your own One Year From Now journey with helpful advice from me
- Learning to be curious and to think boldly in your upcoming year
I identify the specific differences between strategy and mindset, advise on when to invest in strategy work and when to work on your mindset, and showcase through client examples and my own personal experiences why mindset and strategy work best when they get a chance to share the spotlight.
In this episode, I cover:
- Breaking down the barriers between strategy and mindset with an iceberg analogy
- Understanding that investment can either be in money or in time
- Stepping up to the next level with strategy
- Changing your mindset to increase your positive growth
- Unveiling a new upcoming and exciting way to work with me in 2022
I discuss a method of planning for this year’s quarter 4 that puts rest and personal wellness at the foundation of your business and your life. Using 2 (or 3) days in the last 4 months of this year, you can recharge yourself, reorient your business, and respect the limitations of your body, all while taking advantage of the exciting opportunities ahead.
In this episode, I cover:
- Hurting your business by being overstressed and overworked
- Taking advantage of a proper calendar system
- Planning ahead for business AND for life
- Learning your limitations when it comes to rest and relaxation
- Challenging yourself and empowering those who work with you
This week, I breakdown why success should be treated as only a tiny part of your entrepreneurship journey and how to move forward in creating a better relationship with the concept of success and goal achievement.
In this episode, I cover:
- Harming our careers through letting success define us
- Breaking the vicious cycle of success as a “permanent” state
- Understanding the process is not linear, but it is a cycle
- Becoming who you want to become
- Developing goals that suit your needs and your identity
This week, I share a simple formula on how to discover if your business is in the startup phase, why being in the startup phase is not a bad place to be, and what you may need to transition into the enterprise stage
In this episode, I cover:
- Understanding what a startup may look like for you
- Reexamining your own expectations and how that may be hurting your business
- Differentiating between startups and enterprises
- Scaling in a smart, well-researched way
- Knowing when to begin your next project
This week, I define entrepreneurship and discuss how this definition helps me envision the role of entrepreneur in my life. Instead of waiting for massive success and notoriety, it is vital that we normalize the different stages of entrepreneurship and business ownership.
In this episode, I cover:
- Redefining entrepreneurship to fit your own life
- Understanding the difference between a small business owner and entrepreneur
- Adapting to the importance of high risk in entrepreneurship
- Thriving at the forefront of your decisions
- Using my own OYFN plan as an important example of defining entrepreneurship
This week, I’m joined by Dr. Krystal Conner, a certified life coach and fellow entrepreneur, as we discuss her inspiration to become a life coach and how she sells herself to her clients.
In this episode, Krystal and I cover:
- Changing her opinion on life coaching
- Knowing how to create your own happiness
- Comparing high earnings as an employee vs entrepreneur
- Doubting herself and pushing through negative thoughts
- Shaping her business and gearing up for the future
This week, I talk about the question, “Why isn’t this working?”, and what questions to ask yourself instead when it’s time to get curious about your growth without hitting the panic button.
In this episode, I cover:
- Understanding the expectations vs reality of your business’ current stage
- Learning from my personal experiences in the year ones of V.A. and coaching
- Choosing deliberate thoughts to have about your business and yourself
- Letting yourself feel your feelings while still staying grounded in reality
- Asking high quality questions to keep moving forward and being curious
This week, I talk about intimidation and its role in the expansion process for part 3 of my 3-part series on mindset concepts for multi-brand entrepreneurs.
In this episode, I cover:
- Defining intimidation and recognizing it
- Finding discomfort in the comfortable parts of your business
- Outlining the stages and feelings of expansion
- Identifying how you’re responding to and coping with intimidation
- Working through these feelings in a productive and helpful way
This week, I break down why being too helpful can take away from how impactful you are as part 2 of my 3-part series on mindset concepts for multi-brand entrepreneurs.
In this episode, I discuss and help you follow 6 tips to become more impactful:
- Practice ruthless prioritization
- Cut deep enough to create the space you need
- Try an obligation elimination diet
- Stay firm and committed to the impactful
- Remember that if you quit something, you're going to be fine
- Evaluate instead of assume
This week, I tackle making peace with your to-do list as part 1 of my 3-part series on mindset concepts for multi-brand entrepreneurs.
In this episode, I cover:
- Understanding the concept of multi-brand entrepreneurship
- Managing your inbox and your calendar
- Pouring your tasks to fit your capacity
- Giving back tasks that are not your responsibility
- Reassigning, removing, and delegating
This week, I talk about getting back into lifting weights, making progress on my business, and the 5 lessons these two journeys have taught me.
In this episode, I cover:
- Restarting lifting after a long hiatus
- Learning to recognize my lack of love for training
- Understanding similarities between working out and owning a business
- Focusing on positive thought habits and accountability practices
- Seeing value in the “unsexy” side of entrepreneurship
This week, I walk you through my 6-month coaching program and the experiences that my clients often go through during the coaching process. From the clarity call to month 6, each stage causes a different reaction in your brain as we continue on the path to life-altering change.
In this episode, I cover:
- Experiencing different emotions at different stages in coaching
- Finding excitement in the decisions you make
- Coping with feelings of fear and buyer’s remorse
- Uncovering the challenges of each step in the process of change
- Evaluating and celebrating your new identity
This week, I’m joined by Jolinda Smithson, founder of Shapes and Colors, to talk about how she’s grown her business consistently through attraction-model marketing that aligns with her life and personality.
In this episode, Jolinda and I cover:
- Changing her life from employee to entrepreneur
- Knowing when it was time to hire a coach
- Deciding to hire me as her coach and our first meetings together
- Raising prices and changing business practices
- Developing confidence in pricing and personality
This week, I discuss my own version of “self care”: self consideration. Whether we’re in a lot of pain or we just need a day off, we need self consideration to guide ourselves (especially as entrepreneurs) through the human experience.
In this episode, I cover:
- Redefining the term “self care”
- Connecting with self consideration as a practice
- Numbing our feelings through overworking
- Creating your own protocols for the situations in your life
- Allowing space for yourself as a human being
This week, I show you how to remind your brain who you are and what you’ve accomplished through celebration. As simple as it may sound, our brains require a lot of purposeful celebration practice in order to create new checkpoints and solidify our identities.
In this episode, I cover:
- Integrating identity through celebration
- Cementing the truth of where we are now
- Practicing celebration with 4 helpful steps
- Understanding your brain’s fear of celebrating
- Creating checkpoints to keep moving upwards
This week, I give an overview of the idea of radical personal responsibility and how taking charge of your circumstances makes you a better business owner and entrepreneur.
In this episode, I cover:
- Understanding the concept of radical personal responsibility
- Avoiding shaming and blaming ourselves for our actions
- Recreating experiences that serve your goals
- Changing our circumstances through reconsidering our thoughts
- Learning the differences between facts and narratives
This week, I’m talking about 3 areas (decisions, discomfort, and simplicity) where I see first-generation entrepreneurs struggle the most as well as breaking down common practices that help us expand our capacities.
In this episode, I cover:
- Learning how much capacity we have
- Understanding where we struggle and lack as entrepreneurs
- Being aware of what’s most important to our businesses
- Expanding our capacity and dealing with growing pains
- Managing yourself through this process
This week, after this topic has come up numerous times in coaching calls, I break down the concept of privilege and how it can impact your pricing, your packaging, and the decisions you make within your business.
In this episode,
- Breaking down 2 specific client experiences with privilege
- Understanding how your thoughts shape your emotions
- Making decisions based on responding, not reacting
- Avoiding the dangers of self-flogging
- Thriving in a way that benefits everyone
This week, I’m joined by my coach and mentor, Serena Hicks, in part one of a two-part conversation to discuss her growth as a business owner, her work with Antiracism School, and the concept of Big, Happy Money.
In this episode, Serena and I cover:
- Developing money making skills
- Making the decisions that orient your success
- Overcoming years of financial struggle
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Creating a safe space for inclusivity
- Detangling internalized racism
This week, I’m joined by my coach and mentor, Serena Hicks, in part two of a two-part conversation to discuss her first $100k month, reframing her thoughts around business, and how the concept of Big, Happy Money changed everything for her.
In this episode, Serena and I cover:
- Letting yourself see how good you are at your job
- Removing the armor of excellence
- Controlling the controllable to avoid worrying too much
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Understanding that the thriving other people have is available for you too
- Giving yourself permission to be an imperfect person
This week, I do a crossover episode with my other brand, Podcast Production School, and invite Melanie Scroggins to the show to answer a question from one of our students: When did you know that you wanted/were ready to increase your prices?
In this episode, Melanie and I cover:
* Separating yourself from the value of your services
- Creating baseline price points that support your needs
- Understanding what your business is in your life (full-time projects vs side hustles)
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Becoming comfortable with the discomfort of raising prices
- Challenging the commitment levels of your clients and yourself
The first of a 12 part series where Hailey shares her asset-building journey. This month we're learning about VC funding and how entrepreneurs like Shaan Puri and Codie Sanchez think.
In this episode, I ask a simple question - what is the quality of your thoughts, ideas and solutions? It's not enough to go through the motions - quality matters.
"Marketing" seems to be a scary word in the online business world - some people believe you either have the magic or you don't... But in this episode I'm breaking down how I view marketing and where I see people struggle the most, it's not with their Instagram stories, it's their thoughts about marketing that are making things harder than they should be.
Building your business is 100% dependent on the thoughts you have about yourself, your product/service, and your clients. You need to have confidence, trust, and belief in all three to successfully make sales and serve people well.
This is your main job. Everything else (where you decide to market, what exactly your website says, your “funnel”) is secondary. All those pieces are we can test, edit and adjust to serve your goals the best.
But we get nowhere without your deep commitment to believing powerful, action-spurring thoughts about you, your clients, and your offers.
Sometimes we think hiring someone into our business is going to solve a lot more than it does. I'm walking through 4 scenarios where hiring is NOT the answer to the challenge you're having and 4 ways you can prepare as a CEO to make sure it is a great experience for you (and the person you hire!).
You don’t have to love being in debt or having low cashflow. But you do need to increase your tolerance for these very real parts of business ownership and decrease their impact on your decision making.
Hailey breaks down the outcomes you can expect from each of these tools, the differences and how to get what you need from every investment you make.
What's a first-generation entrepreneur & what does it mean for you? Hailey explores the common thread between her clients, no matter if they're making their first $10k or their first $500k. These 7 challenges create extra pressure and a whole host of problems that stop you from being successful and enjoying your ownership experience.
Most people come to coaching with a revenue goal and want to know A) when they'll hit their goal and B) exactly how long that will take. Hailey gives an answer to this question in the form of an example.... from Fast & Furious franchise.
Hailey reviews her business & revenue goals written in 2019, how they played out/shifted dramatically in 2020 and what the plan is for her business in 2021.
In this episode, Hailey goes over her "must-haves" or any goal-setting framework she uses in her life and talks about how to frame goal setting so that it doesn't create unnecessary drama.
In this episode, Hailey breaks down ReFuel, her 6-month coaching experience for women who want to stop being thwarted by survival-mode habits and actually enjoy the experience of being a profitable business owner.
Setting and achieving goals is like running a marathon. There are cheering and fanfare in the beginning and at the end, but hardly anyone prepares you for the hardest part... There are 5 negative emotions that come up in the middle of goal achievement and guess what... they're supposed to!
Self-Coaching is a mental hygiene habit. Small actions that lead to loads of awareness and helps you stay the course.
This week, Hailey slows down to be your guide through a simple, effective self-coaching routine that you can do to independently guide yourself towards your goals.
You can connect with Hailey through her website.
You can schedule a clarity call with Hailey here: https://brainspaceoptimized.com/clarity/
Natalie Keifer started her journey in online business as a virtual assistant and grew her business successfully. This is the story of her transition from VA to CEO of a digital agency.
While there's no single path for every individual, the practice of thriving is available to each of us. Nicola and I define thriving and how to create your recipe for it. Nicola shares where her startup, Koroko helps and what is next for the business.
In this episode Voice Actor, Melanie Scroggins talks about how she's rapidly grown her business after experiencing several coaching breakthroughs back in March.
We often describe clarity and confidence as something that happens to us. We feel or experience it as a result of something external. But I think that POV is pretty useless. It keeps us from being in charge of our own results (being clear on a strategy or your offering is the result here). So let’s think about clarity and as a deliberate practice. Something you have control over and create for yourself.
What if, instead of planning what we want 5 or 10 years down the line, we focus on what we want one year from now? This is the question that entrepreneur, Hailey Thomas, has built her system of career coaching around. In this episode, Hailey is joined by Emmaline Chappell, a personal stylist who specializes in helping entrepreneurial women with individualizing their wardrobe and look. In this episode, Hailey and Emmaline discuss the coaching sessions that they’ve gone through together and how they built confidence in their personal brands.
Figuring out what you’re really doing
One of Emmaline’s biggest entrepreneurial barriers before she started on her coaching journey with Hailey was her lack of confidence in explaining what she does and who she helps. This is considered the essential “elevator pitch” in networking, and not being able to articulate what you do makes it difficult to find the right clients. As a part of her work with Hailey, Emmaline focused on finding out more about who she is and what her goals, both big and small, look like. This has paid off tenfold in her case, as she’s seen a great increase in her number of clients since her coaching session in June.
“I felt like I had a blindfold on all the time of just like, what am I doing? What are the words? How am I going to get there?”
Reorienting your views about the future
Success doesn’t always look or feel like we think it’s going to. When first entering the world of business, especially when running your own, you may find yourself believing that success should always feel good. However, the work that goes into that success can feel really hard, and those hard feelings can become worse when we set our goals for the future at unrealistic standards. Instead, when we analyze what we’re doing and break down how we’re thinking about each individual goal, we can change how we look at our future and manage our expectations so that we can find those good feelings.
“[Coaching] made me realize that everyday I would wake up and just go and do stuff, but I would never sit and really focus and analyze the skeleton of my business.”
Understanding when you need professional help
Entrepreneurs often believe that they have to do everything themselves. It’s easy to fall into the trap of everyday routine and fail to realize that you don’t have to struggle alone. Professional career coaches like Hailey exist for a reason; to lift up entrepreneurs and encourage them to reach their full potential as business owners. For Emmaline, this process involves giving her the tools to embrace what she does, to feel secure in her business practices and decisions, and to reach out to the people that need her services the most.
“I think that it helps to just talk to someone who gets you, who knows who you are as an entrepreneur and will help you create the best career roadmap.”
You can connect with Hailey through her website.
You can schedule a clarity call with Hailey here: https://brainspaceoptimized.com/clarity/
You can connect with Emmaline through Instagram and Facebook.
You can find out more about Emmaline through her website.
Hailey is joined by Essence Turner, a radical forgiveness and self-love coach, for a special extended conversation about emotions and feelings. In this episode, Essence gives Hailey and her listeners a valuable lesson about where our feelings come from, why they matter, and how we can all strive to feel our feelings productively.
This episode discusses topics like:
Understanding how feelings fit into our lives
Throughout Essence’s life, she has struggled with the trauma she experienced at a young age and the abandonment issues that this trauma gave her. It wasn’t until she realized just how deep these emotions were affecting her entire life that she understood what her true calling was. Working through her own emotional issues first, Essence honed her knowledge on how emotions and feelings genuinely impact every single aspect of our lives, and now she is able to channel that knowledge into helping other women overcome their own struggle with trauma and emotional immaturity.
“Feelings are a real true part of our human experience.”
Balancing the different versions of yourself
Essence follows the mindset that there are four different versions of ourselves that we need to balance and pay attention to. Our mental, spiritual, physical, and emotional self. These four different selves represent different aspects of our life, health, relationships, and work, and they can all impact one another when oneself gets too much attention or another self falls into neglect. For many women, their mental self reigns supreme, telling them to ignore other aspects of themselves, especially their emotional self.
“Your mental self can damage your relationship to the other parts of yourself because she’s always putting her two cents in.”
Showing up for your emotions
If we bottle up our emotions and our feelings, we will never be able to understand them or heal from them. Essence believes that it is only through giving ourselves the time to let the emotions we’re feeling wash over us that we actually can build our emotional maturity and show up for ourselves. Through blocking out time to feel these emotions, we can stop restricting our emotional self, learn to process our trauma, and build a stronger foundation for our future feelings to be expressed.
“If you give yourself over to the tears and just be with them, they’re going to move through you and wash over you just like an ocean wave. When you resist it, it’s gonna stick.”
Learning when to let go
Just like learning to feel, we also have to learn to let go of our feelings when they no longer serve us. Processing the emotions we feel can take a long time, but when the time is right, these feelings need to be allowed to be set free. Essence firmly stands by the idea that each emotion should be like a visitor, stopping by for a while to see you and then leaving when they no longer need to stay.
“Any emotions are welcome to visit me, no emotion is welcome to set their bags down and take root and take over.”
You can connect with Hailey through her website.
You can schedule a clarity call with Hailey here: https://brainspaceoptimized.com/clarity/
You can connect with Essence through Instagram, Facebook, and YouTube.
You can find out more about Essence on her website.
SHOW NOTES
What We're Talking About: Wanting vs Having
- The belief that we can't actually have what we want.
- Our beliefs can make or break all of our efforts.
- When we want out of lack.
- Feelings we avoid and how they hold us back.
- Challenging our brains to work differently.
- Building up the capacity to "have" so our brains have evidence of results.
What To Do Next: Schedule a clarity call with me!
SHOW NOTES
What We're Talking About:
- It's ok to mourn change and transition in business (hello, global pandemic!)
- Deciding to move on and commit to a new vision
- Using "planning" mode as a form of procrastination to not do the things
- Utilizing a digital platform for a service that is usually an in-person offering
- Fear of change and potential success
- Phoning a friend when the mind drama is overwhelming
- The beauty of working with a team that understands you
Questions for Shannon Siriano Greenwood: What was the last book you read?
Mr. Nobody
What's your go-to work from home lunch?
A turkey sandwich & Doritos
What is one thing you're not very good at?
Cooking
What is your ideal vacation?
Anywhere by myself or California
Links: The One Year From Now Vision
Shannon Siriano Greenwood website
Shannon on Instagram
Rebelle Con
Rebelle on Instagram
Click Up
What To Do Next: Schedule a clarity call with me!
SHOW NOTES
What We're Talking About:
- The possibilities scaling a business can bring.
- Spending time understanding the market and who can be served.
- The importance and beauty of community.
- Allowing flexibility to pivot to a new product or service.
- Embracing iterations instead of moving on to a completely new product or service.
Links: Momtography
Teentography
Momtography on Insta
Momtography on Facebook
Click Up
What To Do Next: Schedule a clarity call with me!
This week on the podcast, I'm speaking with Susan Boles, the owner and CEO of Scale Spark. Susan Boles is also the host of the podcast Break the Ceiling that digs into unconventional strategies to help people break through growth ceilings. We're talking to Susan about optimizing time for what really matters, treating your work schedule as one big experiment, and the ebb and flow of identities and relationships in life and business.
Links: Scale Spark
Break the Ceiling Podcast
Susan on Twitter
Full Focus Planner
Click Up
What To Do Next: Schedule a clarity call with me!
Today on the podcast we're speaking with Prerna Malik. Prerna is a copywriter and runs her business, Content Bistro, with her husband. In this episode, we discuss decision making from your CEO brain vs your individual brain, sticking to a plan and being open to its evolution, and learning to be unapologetic about the non-negotiables you set in place both personally and professionally.
Links: Content Bistro
Content Bistro Instagram
Content Bistro Facebook
What To Do Next: Schedule a clarity call with me!
What do you want your online business to look like one year from now?
Host, Hailey Thomas, gets the answer and more from a variety of online entrepreneurs - the exciting, the scary and everything in between.
Be a fly on the wall for candid conversations + mini-lessons from those in the trenches. We’re on a mission to normalize (and laugh about) the behind-the-scenes truth that comes with acting towards a new vision for your life and business.
Welcome to The One Year From Now Podcast.
What To Do Next: Schedule a clarity call with me!
This week, I wanted to share some of my thoughts on things I've seen with my clients when it comes to finding and setting up accountability. Most people need outer accountability and guess what - it’s okay! This episode I share insight and observation about the role accountability plays in goal execution as a small business owner. Most people are what Gretchen Rubin would call “Obligers". They respond well to external accountability (client deadlines, team needs, etc.) but struggle with internal accountability.
Links mentioned: The Four Tendencies
Gretchen Rubin
Are you running your business or is your business running you? Let me help you turn your goals into reality. Schedule a free consultation today.
Today, Mel and I are taking over the podcast and talking to you about worktreats! What is a worktreat? Why would someone need one?
We're going to cover all of the basic questions and more today on the show.
A worktreat, or working retreat: time for CEOs to reflect, plan, and execute on high level priorities.
When we talk about CEOs, we're talking about people that own service-based or product-based businesses that may work by themselves or with a small team. Someone who has moved out of "I'm the doer" to "I'm the leader with more responsibilities".
This week, we're talking to cartoonist and creative mentor, Jessica Abel - founder of the Creative Focus Workshop. She works with ambitious mid-career creative pros and businesses to escape the hamster wheel of busyness and carve out the deep focus needed to finish—and launch—the game-changing work they want to be known for.
Jessica is the author of Growing Gills: How to Find Creative Focus When You're Drowning in Your Daily Life, the graphic novel La Perdida, and two textbooks about making comics, Drawing Words & Writing Pictures and Mastering Comics. Her book Out on the Wire is about how the best radio and podcast producers in the world use story to keep us listening. Jessica’s latest work of fiction is the Eisner-nominated Trish Trash: Rollergirl of Mars. She is chair of the illustration program at the Pennsylvania Academy of Fine Arts.
Are you running your business or is your business running you? Let me help you turn your goals into a reality. Schedule a free consultation today.
In this episode, I have a conversation with Natasha Vorompiova over at Systems Rock, about doing less for bigger wins in business. Now before you go rolling your eyes and move on to another episode, we get it. Do less. Delegate. give it away. It's all overused and simplified business advice that gurus just love to give. Mainly because it's easy to say and there is some grain of truth to it. Doing less allows you to focus your efforts and go further in a single direction. But what's not normally talked about is that it usually costs both you and your business something to make that transition. Usually it costs time, revenue, and some mental strength on your part. The reality of doing less can be challenging and painful for a business owner who's just experienced the high of a growth season. So in this episode, Natasha and I set out to normalize the pain that comes with implementing a do less mentality. We talk about the signals in your business and team that tell you when it might be time to reevaluate your systems, and where you as a CEO need to start. We also talk about how to prepare your business for those changes so that you can be proactive instead of reactive to them. Natasha is a systems expert, but even she believes that the most successful transition of a CEO who wants to "do less", more focused work comes down to their willingness to be proactive about that transition. Need a refresh? Get in touch with me about a customized worktreat for you and your team.
Today's guest has spent the last three years purposefully experimenting with risk and reward in her business. Stephanie Stiavetti is an online cooking teacher on a mission to change the relationship that her students have with cooking. She helps them to go from hopeless and fearful to confident kitchen ninjas.
As you'll hear in our conversation, there are so many lessons and learning to be a competent cook that directly apply to running a business. In this episode, Stephanie and I talked about risk taking play, learning to trust yourself, perfectionism, and the smoky way in which Stephanie helps her students learn these lessons. The conversation is a great balance to last week's episode about the data and more technical parts of experimentation. This week, we're looking at the core of your business - YOU!
Where do you want to be 90 days from now? Take the assessment.
This week we're chatting with business coach, Luisa Zhou. Luisa has an incredible coaching business built on the idea of helping everyone become a little bit more entrepreneurial. Whether it be by transitioning out of your corporate job and starting your own business, or staying in your 9-5 and creating a course to help you share your expertise, she has got you covered.
Luisa is internet famous in the online business world for her multi six-figure launches and building a seven-figure business, but often not talked about is how she was able to do it. It comes down to her ability to experiment and test with intention. She has done that by creating a business that makes room for trying and failing, keeping her team nice and lean, and preparing herself mentally for failure.
Where do you want to be 90 days from now? Take the assessment.
This week, we're chatting with financial strategist Iyanna Vaughn of Lovely Financials Group. Iyanna helps six and seven figure business owners understand their finances and then use that data to make strategic business decisions. We all know we're supposed to be looking at our numbers and tracking things like revenue, profit, and costs of service, but most of us have at least some, if not a whole lot of holes, in tracking these and other important data points. Even though we know it helps us make better decisions and more money, it's a place that can cause a lot of anxiety with small business owners. In this episode, Iyanna and I talked about how emotional junk, like fear and shame, can affect how we manage the finances of our businesses, and she gives some examples of how she was able to increase revenue for her business this year by 66%. Thanks to her regular review of her important metrics. She also shares some simple guidelines for how and what when you start tracking your numbers in the beginning. What I love most about Iyanna is her down to earth attitude and her straightforward approach to managing business finances. Hopefully, this episode inspires you to update your data tracking processes, and start viewing your weekly metric reviews as something that helps you make better business decisions, and not just to something you have to do. --------
Where do you want to be 90 days from now? Take the assessment.
Today, we're talking to THE Val Geisler of Fix Your Churn about the many iterations her business has undergone over the years from being a general virtual assistant to one of the top authorities on customer retention for subscription based businesses. I love Val's story because it's a case study on a variety of the transitions that a business can undergo in a short amount of time, but also about the real implications of iterating in your business for you as a human for that context of you and your family, and the overall scheme or scope of your career.
Today, we're having an open and down to earth conversation about a pretty serious topic. We're talking about trauma and how it affects your relationship with your business. My guest, Nicole Lewis-Keeber, is a licensed therapist and social worker turned business coach.
She focuses on the way Small T trauma (we'll talk about Small T and Big T trauma) can deeply affect the businesses we choose to build and how we show up to them. This is a sensitive topic and can be a scary topic, but I think so few people are talking about the connection between our past experiences and what we're creating with our work.
Nicole helps us see that we are not our businesses but instead are in relationship with our businesses. That distinction allows us to create healthier relationships that are financially successful and emotionally stable instead of relationships that are strewn with toxic patterns of behavior.
Today, I'm chatting with Luz Donahue. Luz is an accomplished abstract painter and a really accomplished Facebook ads consultant. Two topics, which, on the face of things, seem to be at odds with each other. Today, Luz shares her story of becoming an entrepreneur and how she goes about nourishing both sides of her business: one that requires great analysis and one that requires great levels of creativity.
Don't forget to grab your free Deep Work tips here.
How to know when you've overcommitted:
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You have more projects, tasks, and other things you've raised your hand to than you have hours in a day.
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Having so much "stuff" on your brain it's hard to do anything else.
It's a significant barrier to work-life balance and productivity. So, what can you do about it?
We are going on a break for the rest of July!
But don't worry, we'll be back in August.
If you still want us around even while we're on break, there are a few things you can do:
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Join my email list
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Connect with me on LinkedIn
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Schedule a no pressure chat with me on my calendar
Today, I'm chatting with Dr. Alane Presswood. Lanie is a professor, and the Director of Oral Communication, at Hollins University. Additionally, she's also a public speaking consultant to entrepreneurs and online business owners.
I worked with Lanie earlier this year on my TedX talk, and I was so wonderfully pleased to have found someone who understands where online business, entrepreneurship, and speaking fit together. She was able to help me develop a killer presentation that increased my authority and grew my business. In this conversation, Lanie gives us all the goods. She takes us step by step on how to develop, research, and deliver a presentation that you can be really proud of.
Don't forget to grab your free Deep Work tips here.
We're changing things up this week! Today's episode is a very special one. Instead of the guest interviews, I'm sharing a TedX talk I gave earlier this year on defeating burnout.
The theme for my talk is near and dear to my heart - it's all about. BURNOUT. What causes it? How can we defeat it? Today I'll share my three-step plan.
In true Hailey fashion, there are several corny superhero jokes. I hope you find points that are applicable to your situation.
- If burnout is something you are currently experiencing, I encourage you to reach out to me directly and we can talk about how I can help you move from burnout and then to more sustainable rhythms for your life and business. Trust me to be the advisor - to help you conquer the villains in your path.
Thank you so much for tuning in to the BrainSpace Optimized Podcast! Click here for more.
Don't forget to grab your free Deep Work tips here.
You can subscribe in iTunes, Spotify, Stitcher, Google Play or wherever you get your podcasts.
Today, I'm chatting with the always hilarious, and very talented, conversion copywriter Lianna Patch. Lianna runs Punchline Copy where she helps her clients sell more stuff by infusing humor into their website copy, sales copy, and emails. She'll share how she came to develop such a strong brand and the business as it stands today. We also discuss how she managed six weeks of travel and speaking while keeping up with client work. Lianna gives us the truth about how it went, what she learned, and what place travel and speaking will likely have in her business going forward. She'll also give us the low down on how developing a strong brand through humor helped her better understand herself and her business.
Don't forget to grab your free Deep Work tips here.
Today, I'm chatting with Janelle Allen, the instructional design guru and founder of Zen Courses. Janelle is a learning designer at heart so she knows that the most important part of the online course creation process is the students' transformation. We talk about Janelle's career transformation including how she grew an agency, had employees, had to let them go, and then rebuilt her business into what it is today.
Working for yourself is a learning experience in and of itself and it's not always easy or fun, but there are certainly some upsides and personal growth to be had. Our chat today gives us some insight into understanding how online course creation is a lot like life.
Don't forget to grab your free Deep Work tips here.
Today, I'm chatting with minimalist marketing and business coach, Kyla Roma. Kyla specializes in helping creative business owners create marketing plans that don't make them want to poke their eyes out. We're talking about marketing that is simple, that you actually like, honoring the rhythms for your current season of life, and how all of this helps you with finding your true north in business.
Don't forget to grab your free Deep Work tips here.
Today, I'm chatting with Emma Siemasko, the main writer and founder of Stories by Emma - a content marketing consultancy. Emma and I talk about interviewing, her number one skill. She uses it to get primo information out of her subjects for her writing. It's a skill that's useful to many, so listen to her top tips for getting just the information you need. We also talk about the evolution of business, how to create offerings that let you do more of what you enjoy, and the best advice for learning how to have more of the conversations you love.
Grab your free Deep Work tips here!
Today, I'm chatting with Heather Hawkins of Elevation Strategy, a PR agency that focuses on solopreneurs and personal brands. I'll admit, I was totally not up to speed with how much momentum and reach is available to us solopreneurs through PR and traditional media outlets. In the world of social and building your own platforms, it's easy to lose sight of the fact that there is still a lot of power in utilizing those existing outlets and networks to grow your business in the way you want to. During our conversation, Heather busts some myths around the difficulty of public relations, she shares her simple system for getting up and running and explains the power in leveraging public relations for developing a future proof brand.
Today, we're chatting with Blake Thomas, Director of Engineering at No Red Ink. Blake has had a long career in technology, and the reason I want to share Blake with this community is that he is really practiced at making calculated career decisions. What does this mean for people who work for themselves? Well, it's easy to be business-centric and forget about the career we want and are crafting for ourselves through our business. We don't always have answers to the questions of what do I want to learn next? and what do I want to be creating?If you are in this for the long haul, it's important that you know what you want to learn and how you want to grow so you can thrive going forward and understand how you are crafting a career through your business.
Today, we're chatting with Sherhara Downing. Sherhara is a communications trainer and she shares a little about how she built her role for herself, some really good points about how to get collaboration right, focusing on grace over grind in business, and then we take some time to nerd out about Marvel movies.
Welcome to season 2!
This season, we're talking about finding the white space in our businesses, protecting rest time, and how that creates space to do deep work (credit to Cal Newport).
If you're just joining us, welcome! If you've been around, we're so glad to have you back.
Deep Work
Today, we're chatting with Austin Church. Primarily, Austin runs a marketing and branding agency called Balernum, but he's also a consultant, writer, entrepreneur, dad, and husband. He's a multi-passionate, multi-talented guy with a full life. We talk a lot about how to "get it all done", his idea of a holistic approach to productivity and work-life balance, and how all of that has less to do with productivity hacks and more to do with taking care of your most important asset: yourself.
This episode is sooo good! Today, we chat with Issac Bowen, the founder of Lightward. He's worked hard to build his life and the tools that he creates with his company by continuously breaking things down to the most simple and real concepts. We're talking about decision making, having the courage to ask yourself important questions, listening to what you hear even when it's scary, and trusting your instincts in life and business.
Today, we’re chatting with Lauren Caselli - event extraordinaire! Lauren runs Caselli Events, which specializes in strategic event marketing and planning where she helps high six, seven, and eight figure businesses create memorable in-person experiences that actually build relationships. We chat with Lauren about her story, what clients can expect through an event that is set up for a positive ROI from inception, and the power in asking client questions to achieve their goals.
Today, we chat with Gina Horkey. Gina has had quite the career journey – she started out working at a financial planning firm, then went out on her own offering freelance writing and eventually moved into offering virtual assistance services and realized her power as a consultant to her clients. Now Gina teaches others how to run a lucrative online business of their own.
Today, we chat with copywriter and podcast host, Kaleigh Moore. Kaleigh is a freelance writer for eCommerce and SaaS companies and has a ton to share about how she and her freelance business have evolved over the years. In this episode, we talk shop about the day to day implications of being a freelancer, Kaleigh’s advice for crafting a successful freelance career when you’re out on your own, and a few things companies need to keep in mind before hiring on a writer like her.
Today, we’re chatting with learning strategist and business coach, Jeannie Sullivan. Jeannie’s specialty is helping businesses open themselves up to future possibilities, and one of the many weapons in her arsenal includes reflection. In this episode we talk with Jeannie about why some leaders are resistant to reflection, the big wins it can create in your life, and some really practical wisdom about team dynamics and creating a reflection habit.
Today, we're talking with Gloria Chan. She's the co-founder of Recalibrate Studios. Gloria and her team are on a mission to restructure the way we think about stress and the tools we use to fight it. There are so many goodies we learn in this episode from how stress affects us physically to what it does to our decision-making ability. Gloria has some really thoughtful and practical ways of helping us correctly frame and recover from stress.
Today, we are talking with Liesbeth Geels. She is the VP of Manufacturing at one of the world's largest coffee retailers. Liesbeth shares some amazing insights on how leaders can gain big wins simply by developing relationships with their admins. We talk about where she sees leaders have amazing breakthroughs through their work with their support staff, a few pitfalls that keep both sides from being successful, and why, at the end of the day, the leaders who win are the best at nurturing team relationships.
Welcome to the BrainSpace Optimized Podcast!
This is where leaders get the insight and inspiration they need to be the best versions of themselves. If you’re a leader who’s determined to be more accomplished, generous, and available to the people and projects that matter the most to you, this show is for you.
We have a question for you. What's your superpower?