StorySD - Exploring Business Storytelling, Transmedia Storytelling & Beyond!: Recent Episodes

Soraia Ferreira

Do you want to apply storytelling to your business? Then you have come to the right place. Dr. Soraia Ferreira will give you actionable tips and resources on business storytelling, transmedia storytelling & beyond! Sign up for the newsletter for exclusive content and explore all the resources at StorySD.com

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This episode illustrates the 4th stage of Christopher Vogler Hero’s Journey, using Star Wars – A New Hope as an example.

Recommended book - Info We Trust: How to Inspire the World with Data by RJ Andrews

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

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This episode illustrates the 3rd stage of Christopher Vogler Hero’s Journey, using Star Wars – A New Hope as an example.

Recommended book - Dazzling Description: Painting the Perfect Picture by William Bernhardt

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

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This episode illustrates the 2nd stage of Christopher Vogler Hero’s Journey, using Star Wars – A New Hope as an example.

Recommended book - Save the Cat! Goes to the Movies: The Screenwriter's Guide to Every Story Ever Told by Blake Snyder

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

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This episode illustrates the 1st stage of Christopher Vogler Hero’s Journey, using Star Wars – A New Hope as an example.

Recommended book - The Writer's Journey: Mythic Structure for Writers by Christopher Vogler

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

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This StorySD series explores the Hero’s Journey. It uses the movie Star Wars – A New Hope as an example to illustrate the several stages of the Hero’s Journey.

Recommended book - The Hero with a Thousand Faces by Joseph Campbell

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

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On 4 January 2021, Star Wars: The High Republic was presented in a live stream launch event with host Kristin Baver, Lucasfilm's Michael Siglain, and authors Charles Soule, Justina Ireland, Cavan Scott, Claudia Gray, and Daniel José Older.

Star Wars: The High Republic is a great transmedia storytelling case study to learn from.

Recommended show - Star Wars: The High Republic Show

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

On 4 January 2021, Star Wars: The High Republic was presented in a live stream launch event with host Kristin Baver, Lucasfilm's Michael Siglain, and authors Charles Soule, Justina Ireland, Cavan Scott, Claudia Gray, and Daniel José Older.

Star Wars: The High Republic is a great transmedia storytelling case study to learn from.

This episode focuses on the project phases.

Recommended book - Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling by Gabrielle Dolan

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

On 4 January 2021, Star Wars: The High Republic was presented in a live stream launch event with host Kristin Baver, Lucasfilm's Michael Siglain, and authors Charles Soule, Justina Ireland, Cavan Scott, Claudia Gray, and Daniel José Older.

Star Wars: The High Republic is a great transmedia storytelling case study to learn from.

This episode focuses on the user journey.

Recommended book - Storyscaping: Stop Creating Ads, Start Creating Worlds by Gaston Legorburu and Darren McColl

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

On 4 January 2021, Star Wars: The High Republic was presented in a live stream launch event with host Kristin Baver, Lucasfilm's Michael Siglain, and authors Charles Soule, Justina Ireland, Cavan Scott, Claudia Gray, and Daniel José Older.

Star Wars: The High Republic is a great transmedia storytelling case study to learn from.

This episode focuses on the characters - villains.

Recommended book - Decisive: How to Make Better Decisions by Chip Heath and Dan Heath

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

On 4 January 2021, Star Wars: The High Republic was presented in a live stream launch event with host Kristin Baver, Lucasfilm's Michael Siglain, and authors Charles Soule, Justina Ireland, Cavan Scott, Claudia Gray, and Daniel José Older.

Star Wars: The High Republic is a great transmedia storytelling case study to learn from.

This episode focuses on the characters - Jedi.

Recommended videos - Characters of Star Wars: The High Republic

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

On 4 January 2021, Star Wars: The High Republic was presented in a live stream launch event with host Kristin Baver, Lucasfilm's Michael Siglain, and authors Charles Soule, Justina Ireland, Cavan Scott, Claudia Gray, and Daniel José Older.

Star Wars: The High Republic is a great transmedia storytelling case study to learn from.

This episode focuses on the audience.

Recommended website - starwars.com/our-star-wars-stories

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

On 4 January 2021, Star Wars: The High Republic was presented in a live stream launch event with host Kristin Baver, Lucasfilm's Michael Siglain, and authors Charles Soule, Justina Ireland, Cavan Scott, Claudia Gray, and Daniel José Older.

Star Wars: The High Republic is a great transmedia storytelling case study to learn from.

This episode focuses on the book - Light of the Jedi.

Recommended book - Star Wars: Light of the Jedi by Charles Soule

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

On 4 January 2021, Star Wars: The High Republic was presented in a live stream launch event with host Kristin Baver, Lucasfilm's Michael Siglain, and authors Charles Soule, Justina Ireland, Cavan Scott, Claudia Gray, and Daniel José Older.

Star Wars: The High Republic is a great transmedia storytelling case study to learn from.

This episode focuses on world building.

Recommended book - Writing the Great American Screenplay by Richard Walter and William Froug

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

On 4 January 2021, Star Wars: The High Republic was presented in a live stream launch event with host Kristin Baver, Lucasfilm's Michael Siglain, and authors Charles Soule, Justina Ireland, Cavan Scott, Claudia Gray, and Daniel José Older.

Star Wars: The High Republic is a great transmedia storytelling case study to learn from.

This episode focuses on the timeline.

Recommended book - On Writing Well: The Classic Guide to Writing Nonfiction by William Zinsser

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

On 4 January 2021, Star Wars: The High Republic was presented in a live stream launch event with host Kristin Baver, Lucasfilm's Michael Siglain, and authors Charles Soule, Justina Ireland, Cavan Scott, Claudia Gray, and Daniel José Older.

Star Wars: The High Republic is a great transmedia storytelling case study to learn from.

This episode focuses on brainstorming.

Recommended book - Face to Face: The Art of Human Connection by Brian Grazer

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

On 4 January 2021, Star Wars: The High Republic was presented in a live stream launch event with host Kristin Baver, Lucasfilm's Michael Siglain, and authors Charles Soule, Justina Ireland, Cavan Scott, Claudia Gray, and Daniel José Older.

Star Wars: The High Republic is a great transmedia storytelling case study to learn from.

This episode focuses on the research.

Recommended website - starwars.com/the-high-republic

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

On 4 January 2021, Star Wars: The High Republic was presented in a live stream launch event with host Kristin Baver, Lucasfilm's Michael Siglain, and authors Charles Soule, Justina Ireland, Cavan Scott, Claudia Gray, and Daniel José Older.

Star Wars: The High Republic is a great transmedia storytelling case study to learn from.

This episode focuses on the concept.

Recommended book - Thinking Theme: The Heart of the Matter by William Bernhardt

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

On 4 January 2021, Star Wars: The High Republic was presented in a live stream launch event with host Kristin Baver, Lucasfilm's Michael Siglain, and authors Charles Soule, Justina Ireland, Cavan Scott, Claudia Gray, and Daniel José Older.

Star Wars: The High Republic is a great transmedia storytelling case study to learn from.

Recommended video - Star Wars: The High Republic Live Stream Launch Event

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

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A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

Recommended book - Story Structure: The Key to Successful Fiction by William Bernhardt

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on charity.

Recommended book - Everyone Communicates, Few Connect: What the Most Effective People Do Differently by John C. Maxwell

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s hobbies.

Recommended book - Perfecting Plot: Charting the Hero’s Journey by William Bernhardt

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out. I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s quirks.

Recommended book - Creating Character: Bringing Your Story to Life by William Bernhardt

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen/Read all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s habits.

Recommended book - The 24 Laws of Storytelling by Jonathan Baldie

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen/Read all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s relationship with food.

Recommended book - Screenwriting for Hollywood by Michael Hauge

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen/Read all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the timeline.

Recommended book - Storycraft: The Complete Guide to Writing Narrative Nonfiction by Jack Hart

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen/Read all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s vices.

Recommended book - Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond by Pauline Brown

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen/Read all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s relationship to authority.

Recommended book - Be Our Guest: Perfecting the Art of Customer Service by Ted Kinni and Wendy Lefkon

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen/Read all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s politics and ideology.

Recommended book - Effective Business Writing for Success: How to convey written messages clearly and make a positive impact on your readers by Jane Smith

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen/Read all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out. I now challenge you to pick a character or two and discover how they were brought to life. This episode focuses on the character’s heroes.

Recommended book - The Secrets of Story: Innovative Tools for Perfecting Your Fiction and Captivating Readers by Matt Bird

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen/Read all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out. I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s artistic impulse.

Recommended book - Creativity: The Psychology of Discovery and Invention by Mihaly Csikszentmihalyi

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen/Read all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out. I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s allocation of time.

Recommended book - Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen/Read all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s values.

Recommended book - Heroes and Legends: The Most Influential Characters of Literature by Thomas A. Shippey

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen/Read all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s self-awareness.

Recommended book - Thou Art That: Transforming Religious Metaphor by Joseph Campbell

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on conversational focus.

Recommended book - The Emotional Craft of Fiction: How to Write the Story Beneath the Surface by Donald Maass

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s friends.

Recommended book - The Craft of Scene Writing: Beat by Beat to a Better Script by Jim Mercurio

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s motivation.

Recommended book - The Art of Creative Writing by Lajos Egri

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s ethics.

Recommended book - Storyworld First: Creating a Unique Fantasy World for Your Novel by Jill Williamson

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s programs.

Recommended book - Writing to Persuade: How to Bring People Over to Your Side by Trish Hall

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s beliefs.

Recommended book - The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation by Frans Johansson

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
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  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s identity.

Recommended book - The Idea: The Seven Elements of a Viable Story for Screen, Stage or Fiction by Erik Bork

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s spirituality.

Recommended book - The Creativity Code: Art and Innovation in the Age of AI by Marcus Du Sautoy

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s religion.

Recommended book - The Runaway Species: How Human Creativity Remakes the World by David Eagleman and Anthony Brandt

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s inherent abilities.

Recommended book - Creativity Rules: Get Ideas Out of Your Head and into the World by Tina Seelig

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s possessions.

Recommended book - The Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture by Robert Spector and breAnne O. Reeves

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s pets.

Recommended book - The Mythology Book: Big Ideas Simply Explained by DK

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on locations.

Recommended book - Invisible Ink: A Practical Guide to Building Stories that Resonate by Brian McDonald

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s residence.

Recommended podcast - Building a Better Story World by Steele Tyler Filipek

Episode 17 – A road Trip: Creating Interesting Locales

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
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  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on romance.

Recommended book - Ink Spots: Collected Writings on Story Structure, Filmmaking and Craftsmanship by Brian McDonald

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the economics.

Recommended book - Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands by Daryl Weber

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s police record.

Recommended book - The Sea We Swim In: How Stories Work in a Data-Driven World by Frank Rose

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s employment.

Recommended book - Story 10x: Turn the Impossible into the Inevitable by Michael Margolis

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s education.

Recommended book - The Hero's Journey: Joseph Campbell on His Life and Work (The Collected Works of Joseph Campbell) by Joseph Campbell

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

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A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s family.

Recommended book - Save the Cat! Writes for TV: The Last Book on Creating Binge-Worthy Content You'll Ever Need by Jamie Nash

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

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A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s medical condition.

Recommended book - Empathy (HBR Emotional Intelligence Series) by Harvard Business Review

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  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s nationality, which is an extra trait I added to Lukeman’s list.

Recommended book - Give and Take: A Revolutionary Approach to Success by Adam Grant

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s age.

Recommended book - Save the Cat! Writes a Novel: The Last Book on Novel Writing You'll Ever Need by Jessica Brody

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

This episode focuses on the character’s appearance.

Recommended book - The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS by Martin Lindstrom

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

View Details

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out.

I now challenge you to pick a character or two and discover how they were brought to life.

Recommended book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman

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  • Watch/Listen all StorySD episodes
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  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland
  • Series 11 - Character Case Study

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I want to wish you a merry Xmas! StorySD will go on hiatus while I’m grading my storytelling students’ assignments which translates into hundreds of pages to read and many hours to watch :) I wish you happy holidays and a happy new year! #KeepMovingForward Soraia Ferreira

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This series explored some of Scotland’s use of storytelling. In this last episode, you’ll find out another touching Edinburgh story and a special book, full of magic tales by one of Scotland’s best storytellers.

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  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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What if you need to go to the bathroom when you’re at the Scottish National Gallery? In a fun and unique way, they tell you that information. Do you want o find out how? In this episode, you’ll also discover the story of a very special painting inside the gallery.

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  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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At the National Museum of Scotland, you can find a lot of fun interactions and educational games. In this episode, you’ll discover two games. One teaches about camouflage in an exciting way and another, which explains one of the differences between humans and machines.

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  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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When I visited the Edinburgh Castle, the castle was under construction. Seeing it as an opportunity rather than a constraint, the castle didn’t fail to deliver interesting stories to its visitors. In this episode, you’ll find out how this was elaborated, as well as get to know more about the ten different stories that every leader should tell.

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Remember the famous classic novel Dr. Jekyll and Mr. Hyde mentioned in preview episodes? In the Writer’s Museum, you can find a lot of interesting quotes and stories from a lot of authors, including the author of that particular novel. And since we’re talking about writers, in this episode, you’ll also find out more about an interesting story by H.G. Wells.

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Calton Hill is a beautiful place in Edinburgh where you can enjoy the city view. Discover how this special place entices you to interact with it. In this episode, you’ll also understand how stories can change our minds.

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In the People’s Story Museum, you have the opportunity to discover several stories from people that lived in Edinburg. But how did this museum accomplish this? Find out the answer in this episode as well as the interesting story of the tavern right next to the museum.

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Going to the Museum of Edinburgh is more than just watching and reading. In this museum, stories and interactivity walk side by side. In this episode, you’ll also learn the four core stories.

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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In Edinburgh, you can have an Outlander Experience. In fact, you can have more than one. In this episode, I’ll share both my experiences as well as a must-read to any Outlander and stories fan, the Lord John book series.

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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Remember the historical figure that inspired the famous classic novel Dr. Jekyll and Mr. Hyde from episode 183? In the Writers Museum, you’ll find out more about this story and an interesting project called The Story of Edinburgh in 101 Objects.

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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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The National Library of Scotland provides its visitors more than just books. Inside, you can find some fascinating exhibitions, as well as some manuscripts and paintings, each full of stories and valuable information. In this episode, you’ll also discover a really fun Instagram account, which proves that data can be wrapped into a humorous and interesting story.

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Discover some of Camera Obscura and World of Illusions interactive experiences. In one of them, you may actually lose your head!

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Edinburgh’s thematic shops can bring Christmas to you any time of the year, make you enter the magical world of Harry Potter or even take you on a trip through the world of Star Wars. In this episode, you’ll also learn the protagonist role in stories.

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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Inside a church in Edinburgh, you can find a lot of stories about the city itself. But Edinburg tells more than stories; it also asks people their opinion in an active way. In this episode, you’ll also understand why transmedia world-building has become more important than ever.

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  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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The Museum of Childhood is full of moments where you can interact with the exhibition, including creating your own stories. In this episode, you’ll also learn two stories about Walt Disney childhood which portrait his spirit of sacrifice and belief in doing the impossible.

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Pubs in Scotland share their story with you. Discover the story of the person who inspired the famous classic novel Dr. Jekyll and Mr. Hyde and the story behind the pub that has been open for 300 years!

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  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Storytellers around the globe get together at the Scottish Storytelling Center. But what can you find inside? Discover the answer in this episode.

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  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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When you step out of the plane in Edinburgh, you are immediately emerged in stories. Discover how as well as why it’s so important to know your story theme.

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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This new series is all about Scotland, a country rich in stories and magic. The Outlander series were the trigger for this amazing discovery. Let the adventure begin!

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Discover some challenges inherent with designing interactive storytelling as well as how to voluntary induce curiosity.

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  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Our senses may work for or against us in an interactive storytelling project. Through the interactive website Thank You For Playing, you’ll able to experience for yourself the dark side of gambling. In this episode, you’ll also learn the ABT framework.

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  • Series 8 - Story Breakdown
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  • Series 10 - Stories from Scotland

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How hard can it be to find love in the afterlife? Find out the answer in the interactive film Dead Lovely. Always remember that one thing that cannot be dead in your interactive project is user engagement.

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  • Series 8 - Story Breakdown
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In this episode, you’ll discover the interactive animation - Puss in Book: Trapped in an Epic Tale – and learn important teachings from famous film director Alfred Hitchcock.

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Continuing with the study of interactive narrative structures, in this episode, you’ll learn the ones defined by Marie-Laure Ryan. You’ll also be able to discover another live experience/interactive documentary connected to the much-loved book saga Choose Your Own Adventure.

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  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Guardian’s First World War interactive documentary was able to include a lot of information in an efficient and beautiful way. Why not try to discover what was the narrative structure used in this project as well as other story structures as defined by Rob Munday.

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Discover the interactive graphic novel on Sir Henry Tizard. This British spy gave away secrets, which changed the course of WWII. In this episode, you’ll also learn how you can test your story and make it stronger.

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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IKEA used an interactive video to showcase its products in a fun and engaging way. Learn about the “If/Then” construct and start prototyping your interactive project by using the open-source software Twine.

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Call of Duty WWII is a big-budget game that went through great lengths to develop its characters.

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In this web documentary/strategy video game, you decide the virtual future of Fort McMurray, while exploring its social, economic, political and cultural history. In this episode, you’ll also learn about the two major categories of characters in interactive storytelling.

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Some stories stay with us forever. That is the case of Bear 71 story, an interactive documentary that uses the mother bear point of view for the effectiveness of its story. Learn what are the different points of view you can use in interactive storytelling.

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Sometimes we really wish we could influence the ending of a movie. Since 1961, this has been a reality with the release of the interactive movie Mr. Sardonicus. In this episode, you’ll also discover what user’s agency is all about.

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When developing an interactive storytelling project, it’s important to reflect on the story as well as if there are any gaming elements in it. In this episode, you’ll also find out the differences between linear and interactive writing.

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Dunkirk VR game can be played on Google chrome. This platform contributed to the immersive experience of this project. In this episode, you’ll also learn about panorama paintings and how multiple viewpoints change your experience.

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The Vanishing Game shows you how a digital interactive book became a marketing platform for Land Rover and why is it so important to take into consideration your audience and market. Customer experience is also paramount in your business.

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Beyond the Map - Rio de Janeiro is a 360º documentary that shares with us a different side of Rio de Janeiro’s favelas. This was the intent of its creators. In this episode, you’ll also discover Google’s website full of examples and resources on interactive storytelling.

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It’s time to explore interactive storytelling! In this episode, you’ll get to know an interactive travel guide as well as why it's important for interactivity to be meaningful.

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In this episode, you’ll discover the true story of a very special person living in adversity, who finds ways to help his community. You’ll also understand the importance of a good opening. And since we are talking about openings, don’t forget to listen to the next StorySD series!

Recommended book - Dwight Swain: Master Writing Teacher by Dwight Swain

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In this episode, you’ll discover the story of two ordinary people that live a magical first encounter and learn some tips on writing.

Recommended book - The Way of the Writer: Reflections on the Art and Craft of Storytelling by Charles Johnson

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In this episode, you’ll discover what happens when an old sailor saves a little girl and learn how to enhance the surprise factor in a story.

Recommended book – Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling by Matthew Dicks

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In this episode, you’ll discover how a little girl transformed something negative into positive and learn some tips on how to write humor.

Recommended book - How to Write Selling Humor by Peter Mehlman and Mel Helitzer

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What if you could see love as a flame in someone’s chest? Discover this characters special feature and learn some tips on how to unleash the power of storytelling.

Recommended book - Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results by Rob Biesenbach

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It’s not easy to accept change. In this episode you are going to discover the story of a puppy that loves junk food and then sees it vanishing. You’ll also learn some rules your story should follow.

Recommended book - Daemon Voices: Essays on Storytelling by Philip Pullman

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In this episode, you’ll get to know Piper’s story, a sandpiper who has to learn how to be independent. You’ll also learn how a speaker can back up his argument.

Recommended book - Five Stars: The Communication Secrets to Get From Good to Great by Carmine Gallo

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Creativity plays an essential role in our lives. In this episode you’ll discover a father and son story and learn some important tips for building content effectively.

Recommended book - The Story Engine: An Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing by Kyle Gray

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In this episode, you’ll discover the power of visual storytelling and learn some tips on visual communication for business.

Recommended LinkedIn course - Visual Communication for Business: The Marketer's Secret Weapon with Amy Balliett

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A girl and a boy meet at an elevator? Are you sure you know how this story ends? Find out the answer and learn the benefits behind scripting before shooting nonfiction videos.

Recommended LinkedIn course - Introduction to Documentary Video Storytelling with Ashley Kennedy

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It’s not easy being different. Do you need to give up who you truly are in order to fit in at work? If you want to learn more about the graphic design story, here’s a tip for you.

Recommended LinkedIn course - Learning Graphic Design History with Sean Adams

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In this episode, you’ll discover a Spanish short about friendship and how it conquers all difficulties. You’ll also learn more about how data can become a story.

Recommended LinkedIn course - Storytelling with Data with Paul A. Smith

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In this episode, you’ll discover a Pixar short about a very special friendship and learn how you can use a personal story to start a presentation.

Recommended LinkedIn course - Shane Snow on Storytelling

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Bertha Benz’s bravery helped to introduce a revolutionary invention to the world: the car. Discover the incredible true story of a woman who wasn’t afraid of being called a witch and learn more about cinematic composition.

Recommended LinkedIn course - Cinematic Composition for Video Productions with Eduardo Angel

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Juliette is tired of waiting for someone to choose her, so instead of keep waiting, she takes things into her own hands. In this episode, you’ll learn more about communication foundations.

Recommended LinkedIn course - Communication Foundations with Tatiana Kolovou

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Discover how the power of friendship can be portrayed in a touching way, even when one of the friends is a pig! In this episode, you ll learn the meaning behind the expression Chekhov s gun .

Recommended LinkedIn course – Storytelling for Business Video with Roger S.H. Schulman

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A little boy waits for his date in the middle of a blizzard. Will he go back home broken hearted? Find out the answer and learn how to maximize the impact of fiction.

Recommended LinkedIn course – Script Writing for Nonfiction Video with Amy DeLouise

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There was a glitch in the PGA Tour game that made Tiger Woods walk on water. But can Tiger Woods play on water? Find out the answer and learn what are the different elements needed to build fiction.

Recommended LinkedIn course – The Foundations of Fiction with Jessica Brody

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In this surprising ad, even the biggest asshole in the world can find redemption at the end. In this episode, you ll learn more about typographic elements that will definitely not make you look like an asshole.

Recommended LinkedIn course – Graphic Design Foundations: Typography with Ina Saltz

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There is nothing more natural than wanting to be a movie director after you ve spent all your life watching movies. Except, maybe, if you are a bear rug. In this episode, you ll learn how you can develop your brand voice even if you are a bear rug.

Recommended LinkedIn course – Content Marketing Foundations with Dayna Rothman

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If you were a duck who would you look up to? Maybe Donald Duck? Discover this touching ad by Disneyland Paris and learn more about creating an editorial calendar.

Recommended LinkedIn course – Creating an Editorial Calendar with Brian Honigman

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In this modern age, Google search bar can tell us a story. Discover this love story as well as some tips on writing online ad copy.

Recommended LinkedIn course – Writing Ad Copy with Michael Duquet

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Some ads transmit information through stories. This ad made by Lifebuoy is an example of that showcasing the importance of soap for childcare. In this episode, you ll find out the reason why people stop to read headlines.

Recommended LinkedIn course – Writing Headlines with Starshine Roshell

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Portuguese people are normally very attached to their country. Find out how Galp portrayed this love in an ad supporting the Portuguese football team. Also discover one of the reasons why world building is a foundational design practice.

Recommended LinkedIn course – World Building and Narrative with Alex McDowell

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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Dedication and loyalty become the central words in this story. Are you curious to find out how? In this episode, you ll learn some tips about writing good copy.

Recommended LinkedIn course – Learning to Write Marketing Copy with Ian Lurie

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Sometimes, it s difficult to share our creations with the world, but you ll be amazed by the results when you do it. In this episode, you ll also be able to discover the meaning behind several symbols that are present in your daily life.

Recommended LinkedIn course – Logo Design: Shapes and Symbols with Bill Gardner

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Four colleagues finally schedule their pitch meeting with their scary boss but instead of two weeks; they only have two days to prepare! Find out more about this journey as well as its characters.

Recommended LinkedIn course – Learning Character Development and Design with Mary Jane Begin

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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A little boy wants to use the Force. Is he successful? Let's find out the answer in the episode as well as how can we use human curiosity to make sure people want to hear our stories. May the Force be with you!

Recommended LinkedIn course – Writing: The Craft of Story with Lisa Cron

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Do you want to add drama to your life? Some people from a peaceful town said yes to this challenge. In this episode, you are going discover this story full of action and learn what are the several stories that you should prepare for each step of the sale.

Recommended LinkedIn course – Selling with Stories, Part 2: Stories Great Sales People Tell with Paul A. Smith

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you'll discover a modern epic story and learn how you to write a sell story.

Recommended LinkedIn course – Selling with Stories, Part 1: What Makes a Great Story? with Paul A. Smith

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Monsters have problems. How can a single picture translate this story? In this episode, you'll also discover why is important to use stories to create a long-lasting memory in someone's mind.

Recommended LinkedIn course – Leading with Stories with Paul A. Smith

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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What if heroes have a secret life that none of us are aware of? Discover some of these secrets along with some tools for story development.

Recommended LinkedIn course – Storytelling for Advertising Campaigns with Stefan Mumaw

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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What if heroes have a secret life that none of us are aware of? Discover some of these secrets along with some tools for story development.

Recommended LinkedIn course – Storytelling for Designers with Stacey Williams-Ng

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  • Series 1 - Transmedia Storytelling for Business
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  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Let's start this new StorySD series by breaking down one of the stories from Google Search Stories. In this video, you get to know how a curious teenager made an outstanding discovery. Some important key aspects of story structure and creating content are also analyzed.

Recommended LinkedIn course Business Storytelling with C.C. Chapman

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

The post Introduction Story Breakdown appeared first on StorySD.

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In this episode, I’ll break down StorySD, which is a transmedia storytelling project, so you can get know all of its platforms.

Recommended resource – michelreilhac.com

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  • Series 1 - Transmedia Storytelling for Business
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  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Transmedia storytelling can be used for charity. Learn about a project that helped children in Africa and get to know more about its creator.

Recommended resource – Heroes creator Tim Kring

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  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Do you know any transmedia storytelling project that started as an amusement park attraction? I think you do. Here’s a hint: Captain Jack Sparrow.

Recommended resource – christydena.com

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  • Watch/Listen/Read Series 1 – Transmedia Storytelling for Business; Series 2 – Build your Business Stories; Series 3 Technology The Future is Here;  Series 4 – Use Stories To …; Series 5 – Characters; Series 6 – Travel Guide for Kids and Series 7 – Transmedia Storytelling Case Studies
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#KeepMovingForward

Soraia Ferreira

Read the transcription Episode126piratesoftheCaribbeanTransmediaStorytellingCaseStudiesStorySD

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The post Pirates of the Caribbean (Transmedia Storytelling Case Study) appeared first on StorySD.

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In this episode, you’ll learn how the luxury brand Burberry used transmedia storytelling to connect with its customers as well as the distinction between immersion and engagement.

Recommended resource – The Power of Immersive Media by Frank Rose

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Did you know Godfather was a transmedia storytelling project? In this episode, you’ll find out what was its different platforms.

Recommended resource – The Storytellings, Communicators and Designers Guide to the Galaxy by Max Giovagnoli

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you’ll get to know the different platforms of Prison Break.

Recommended resource – immerse.news by Ingrid Kopp

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Pokémon is a worldwide phenomenon. In this episode, you’ll discover some of its platforms.

Recommended resource – How to Write a Transmedia Production Bible by Gary Hayes

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Even soap operas are embracing transmedia storytelling. In this episode, you’ll discover a fun Brazilian case study as well as a transmedia group which has been leading the way in Brazil.

Recommended resource – eratransmidia.com

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you’ll get to know the different platforms, which enriched the cult TV series Fringe.

Recommended resource – nomimes.com by Steve Peters

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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There’s a chain of restaurants that used transmedia storytelling to spread their company values. Learn more about this project and try to apply it to your own business.

Recommended resource – The Evolving Media Podcast by Simon Staffans

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, let’s take a look into the transmedia storytelling project - How to Train Your Dragon - a popular story amongst kids and grown-ups alike.

Recommended resource – Narrativas transmedia: Cuando todos los medios cuentan by Carlos Alberto Scolari

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Discover what’s behind the marketing campaign of the movie - Catching Fire from Hunger Games. In this episode, you’ll also learn who coined the term transmedia storytelling.

Recommended resource – Confessions of an Aca-Fan by Henry Jenkins

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  • Series 3 - Technology – The future is here
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  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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One of the biggest transmedia projects known worldwide is Star Wars. In this episode, you’ll discover some of its platforms.

Recommended resource – storycentral.com by Alison Norrington

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  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you’ll get to know more about a Portuguese project that used transmedia storytelling to promote healthy eating habits in children.

Recommended resource – Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling by Nuno Bernardo

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  • Series 3 - Technology – The future is here
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  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Downtown Abbey has several platforms; one even allows you to apply to work for the series aristocratic family. Learn more about this project and get a resource to help you start in transmedia storytelling.

Recommended resource – Getting Started in Transmedia Storytelling: A Practical Guide for Beginners by Robert Pratten

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  • Series 3 - Technology – The future is here
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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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How can you create a transmedia storytelling project about a city? Discover the answer in this episode.

Recommended resource – narrativedesigner.com by Stephen E. Dinehart IV

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  • Series 1 - Transmedia Storytelling for Business
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  • Series 3 - Technology – The future is here
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  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Lego found a way to create a 90-minute commercial for its product. Find out how in this episode.

Recommended resource – ca/interactive by National Film Board of Canada

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
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  • Series 3 - Technology – The future is here
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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you’ll discover a very successfully transmedia storytelling case study from Coca-Cola titled Happiness Factory.

Recommended resource – Starlight Runner Entertainment Website – Jeff Gomez

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
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  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you’ll discover the first transmedia storytelling case study I ever researched. This was back in 2009 when I was doing my master degree in cinema studies. You’ll also get to know a blog full of immersive storytelling content.

Recommended resource – Immersive Things Blog – Lance Weiler

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
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  • Series 3 - Technology – The future is here
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  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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How do storytelling and marketing intertwine? What makes a content marketing strategy successful? Find out the answers in this episode.

At StorySD.com you can:

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you’ll get information regarding the challenges companies encounter when they are creating their own content strategy.

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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How can you start creating your content strategy? In this episode, you’ll get the answer to this question.

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen/Read all StorySD episodes
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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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On a more personal note, unravel the story behind me shifting my focus towards transmedia storytelling. Furthermore, you’ll learn about my Ph.D. and the filmmaking courses I took.

At StorySD.com you can:

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you’ll find more about the StorySD project like formats, topics, and features as well as a hashtag used in the project.

At StorySD.com you can:

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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This episode marks the 2nd anniversary of StorySD. Get to know about all the materials you can get access to at the StorySD website to help you with your own journey.

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
  • Watch/Listen/Read all StorySD episodes
  • Sign up to our newsletter for exclusive content
  • Explore recommended articles, books, podcasts and videos

Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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To conclude this series, let’s look once more into Travel Guide for Kids as well as understand how our creativity is influenced by what is around us.

Recommended book – The Art of Creative Thinking by Rod Judkins

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Promoting your project correctly may be hard. Get to know how I promoted Travel Guide for Kids and about the content operating wheel.

Recommended book – The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You byShane SnowandJoe Lazauskas

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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How can you make sure that people get the information they need about your project? Learn how I dealt with this and how a worldwide famous story came to life on a stormy night.

Recommended book – How great science fiction works by Gary K. Wolfe and The Great Courses

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, the struggle to publish a kindle version and a paperback one continues but don’t worry, you’ll also discover a great resource to help you with this issue.

Recommended resource – Amazon Kindle Direct Publishing

Get Travel Guide for Kids on Amazon

At StorySD.com you can:

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Learn how publishing in a Kindle version differs from publishing in a paperback one. In this episode, you’ll also get to know more about how to give clues to your audience.

Recommended book – The Secrets of Great Mystery and Suspense Fiction by David Schmid andThe Great Courses

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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How can you self-publish through Amazon? Find out the answer through my personal experience and get some important storytelling tips.

Recommended book – Writing Great Fiction: Storytelling Tips and Techniques by James Hynes and The Great Courses

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you’ll learn how I chose my project’s languages and what great stories are all about.

Recommended book – You’re Gonna Need a Bigger Story: The 21st Century Survival Guide To Not Just Telling Stories, But Building Super Stories by Houston Howard and Steven Long Mitchell

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you’ll get to know how I solved a problem I had with my book’s pictures and how you should think about the pictures for your own project. Learn more about archetypal stories as well.

Recommended book – Into the Woods: A Five-Act Journey Into Story by John Yorke

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  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Do you know what people enjoy doing when they are on vacation? Find out how the answer to this question made me add serious games to Travel Guide for Kids as well as how to design casual games.

Recommended book – Casual Game Design: Designing Play for the Gamer in All of Us by Gregory Trefry

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  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you’ll learn how I constructed the second part of Travel Guide for Kids. You’ll also get to know the thoughts of a famous tennis player which will make you understand more about grabbing your audience’s attention.

Recommended book – Open: An Autobiography by Andre Agassi

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Find out more about Travel Guide for Kids’ first part and how you can put your stories to work through the mastering of business storytelling.

Recommended book – Putting Stories to Work: Mastering Business Storytelling by Shawn Callahan

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you’ll get to know how I did Travel Guide for Kids’ prototype, how I divided it into three parts and a software program you can use for interactive stories.

Recommended resource – Keynote

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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How can you use your past projects when creating new ones? Learn the answer and get to know the evolution of a famous fairytale in this episode.

Recommended book – The Art of Storytelling: From Parents to Professionals by Hannah B. Harvey and The Great Courses

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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There was a very special door in Porto through which I wanted to enter. Find out what happened, how was it related to my research, as well as the importance of dramatic tension for your story.

Recommended book – Writing Creative Nonfiction by Tilar J J. Mazzeo and The Great Courses

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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When starting a new project, you must define your theme. Learn more about how I defined Travel Guide for Kids’ theme and discover the three kinds of stories.

Recommended book – Retellable: How Your Essential Stories Unlock Power and Purpose by Jay Golden

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  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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StorySD Series 6 is dedicated to a very special project that I developed called “Travel Guide for Kids”. In this episode, the adventure begins!

Recommended resource – Travel Guide For Kids - Porto - Age of Discoveries

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  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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We end this series by looking into a special character that will inspire you towards your own characters’ development.

Recommended resource – Movie Men of Honor

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  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, discover how a donkey can be a trickster. Find out about this archetype, as well as how a twist in old characters from fairytales made a lot of difference in a famous story.

Recommended resource – Movie Shrek

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  • Series 3 - Technology – The future is here
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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Heroes wouldn’t go far without allies. In this episode, you’ll learn about this character archetype and relate it to a character from a famous movie series.

Recommended resource – Stuffed Giraffe – Ritz-Carlton Hotels

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  • Series 1 - Transmedia Storytelling for Business
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  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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There is a very special shadow character in Outlander. Find out more about this character, the archetype and plot development with multiple characters.

Recommended resource – Outlander Series by Diana Gabaldon

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  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Dangerous small kittens can only mean one thing: shapeshifters! Find out more about this characters’ archetype, as well as the shadow archetype.

Recommended resource – Short Film Puss in Boots – The Three Diablos

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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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How can Elon Musk be compared to a characters’ archetype? Discover the answer in this episode.

Recommended book – Elon Musk by Ashlee Vance

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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you’ll get to know about the characters’ archetype threshold guardian and find out how it relates to Stormtroopers. You’ll learn more about perfect timing as well.

Recommended book – When: The Scientific Secrets of Perfect Timing by Daniel H. Pink

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  • Series 3 - Technology – The future is here
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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Even the brilliant Leonardo Da Vinci had a mentor. Get to know more about this important characters’ archetype.

Recommended book – Leonardo Da Vinci by Walter Isaacson

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  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you’ll learn more about the characters’ archetypes, namely how to identify a hero in a story.

Recommended book – The Writer’s Journey – Mythic Structure for Writers by Christopher Vogler

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, let’s explore the importance of secrets for character development. You’ll also learn about curiosity.

Recommended book – Why?: What Makes Us Curious by Mario Livio

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  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Can you imagine a monster fearing a child? In this episode, you’ll get to know more about the fears of your characters as well as originality.

Recommended book – Originals: How Non-conformists Change the World by Adam Grant

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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King Midas and Medusa are going on a date. Through this story, you are going to find out about the importance of your characters’ talents and abilities.

Recommended book – The Future of Humanity by Michio Kaku

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  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Do you know about the snowman that dreamed of experiencing summer? In this episode, you’ll dive deeper into the characters’ hopes and dreams.

Recommended book – Grit: The Power of Passion and Perseverance by Angela Duckworth

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  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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There was a famous writer that instead of writing on a computer, he would use it to play cards. Find out who this writer is and learn more about the importance of characters’ habits and beliefs.

Recommended resource - Documentary José and Pilar

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Which is the character that loves to swim in money? Find out the answer in this episode and learn more about characters’ behavior and their development.

Recommended book - Creating Character Arcs by K.M. Weiland

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  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
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In this episode, you’ll dive deeper into characters’ voice through an entertainment case study and a business case study.

Recommended resource – Flight Attendants Southwest Airlines

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  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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How can language change the way your characters see the world? Learn more about the character’s language in this episode.

Recommended resource – Game of Thrones

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  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you’ll get to know more about the characters’ wardrobe, a special hat, and some unusual tags.

Recommended resource – Disney Name Tags

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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A famous character has a scar on his face. Discover his name in this episode and learn more about the physical appearance of characters.

Recommended resource – Harry Potter Series

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you’ll find out more about the importance of names, as well as the importance of the creative process.

Recommended resource – Lego Kronkiwongi Project

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this 5th StorySD series, you’ll get to know more about character and their development. In this episode, you’ll find out the story of Odysseus and the Minotaur as well as what you should pay attention when developing your characters.

Recommended book - Wonderbook: The Illustrated Guide to Creating Imaginative Fiction by Jeff VanderMeer and Jeremy Zerfoss

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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How can a donkey, a lion, and a fox give you a valuable lesson about the power of storytelling? Discover the answer in this episode and get more stories for your own story bank.

Recommended book - The Power of Storytelling: Captivate, Convince, or Convert Any Business Audience Using Stories from Top CEOs by Jim Holtje and Sean Pratt

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you’ll learn how I built StorySD story brand as well as how you can build your own story brand.

Recommended book: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Stories can make us go through all kind of emotions and states of mind. In this episode, you’ll get to know more about how you can motivate others with your stories.

Recommended book - Telling the Story: The Heart and Soul of Successful Leadership by Geoff Mead

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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If everything goes wrong, that doesn’t mean that everything is lost. There’s always a story to tell. In this episode, you’ll learn about the endless possibilities for stories in entertainment.

Recommended book: Sapiens: A Brief History of Humankind by Yuval Noah Harari

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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How can a single hair ruin an entire film? In this episode, you’ll find out how I use this true story to teach a lesson to my students.

Recommended book: Disney U: How Disney University Develops the World’s Most Engaged, Loyal, and Customer-Centric Employees by Doug Lipp

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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How can you have the green light to make your documentary when it needs to be filmed hundreds of kilometers away? Discover the answer in this episode.

Recommended book: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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How can you present big chunks of data without losing your audience’s attention? In this episode, I will share with you my Ph.D. experience.

Recommended book: Let the Story Do the Work: The Art of Storytelling for Business Success by Esther K. Choy

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  • Get free eBooks (English and Portuguese)
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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you will learn how you can use the power of storytelling to create unforgettable memories in the minds of your audience.

Recommended book: The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath and Dan Heath

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you’ll discover how a story can encourage good practices in your employees as well as build experiences for your customers.

Recommended book: Beyond the Castle: A Guide to Discovering Your Happily Ever After by Jody Jean Dreyer and Stacy L. Windahl

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

View Details

Great customer experiences are easy to remember. You should be gathering and using them in your communication strategy. Find out how in this episode.

Recommended book: Power Stories: The 8 Stories You Must Tell to Build an Epic Business by Valerie Khoo

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  • Get free eBooks (English and Portuguese)
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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you will discover how the vision of a company can be effectively shared through storytelling.

Recommended book: Shoe Dog: A Memoir by the Creator of Nike by Phil Knight

At StorySD.com you can:

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Not so long ago, using stories in a business setting was frowned upon. In this episode, you are going to be inspired by a man that wasn’t afraid to use stories in his company.

Recommended book - The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative by Stephen Denning

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

View Details

In this episode, you will discover how you can use storytelling to grab your clients’ attention.

Recommended book - Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale by Paul Smith

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this series, you are going to discover several scenarios in which you can use stories as well as the importance of creating your own story bank.

Recommended book - Winning the Story Wars: Why Those Who Tell and Live the Best Stories Will Rule the Future by Jonah Sachs

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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To celebrate StorySD first anniversary, I’ll take you behind the scenes and share with you some challenges about bringing you this transmedia storytelling project.

Recommended resource: StorySD Website

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

View Details

Do you know the biggest mistake entrepreneurs make? Find out the answer in this episode.

Recommended resource: How I Built This with Guy Raz Podcast

At StorySD.com you can:

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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It is important to understand more about formats since so many are available nowadays. In this episode, you’ll also understand more about the power of storytelling.

Recommended resource: Getting Goosebumps - the Power of Storytelling Podcast

At StorySD.com you can:

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Why storytelling improves your communication skills? Find out the answer and some tips on the matter in this episode.

Recommended resource: Building a StoryBrand Podcast

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, I will answer your question about the future of communication strategies. You can also learn about the different shapes and forms of storytelling.

Recommended resource: The Business of Story Podcast

At StorySD.com you can:

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you will learn about the positive aspects of technology.

Recommended resource: Conference Collision @ New Orleans

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Like everything else in the world, technology can be used for good or for bad. This episode reflects on its ethics through a practical example.

Recommended resource: Talk – The Creative Ethics of Cognitive Intelligence – Havas @ Cannes Lions 2017

At StorySD.com you can:

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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New paying methods are emerging. Learn more about one of China’s payment systems.

Recommended resource: Conference MoneyConf @ Web Summit, Rise and Collision

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

View Details

Can technology produce a dead artist’s art? Find out the answer in this episode and learn more about VR.

Recommended resource: Podcast – Voices of VRhosted by Kent Bye

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Kids nowadays can speak with holographic dolls, send voice orders to an electric toy house or even watch dolls’ Vlogs. Learn all about the changes happening in the entertainment industry caused by technology.

Recommended resource: Barbie transmedia storytelling case study

At StorySD.com you can:

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Technology is connecting people and creating communities in a way that can bring us hope. Find out one example in this episode.

Recommended resource: Talk – The Empowering Hope of Technology by SY Lau, SEVP, Chairman of Adv./Global Mktg. & Branding, Tencent @ VIVA Technology Paris

At StorySD.com you can:

  • Get free eBooks (English and Portuguese)
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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Will robots replace teachers in the classroom? In this episode, you will get to know more about how technology is changing education.

Recommended resource: Conference – SXSW @ Austin

At StorySD.com you can:

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Exploring new technologies is an adventure, as you’ll learn from my experience in shooting a 360º documentary.

Recommended resource: Conference – MIPTV @ Cannes

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
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  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you’ll get to know how technology is changing broadcasting in sports.

Recommended resource: Cannes Lions International Festival of Creativity @Cannes

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Technology can be used to save lives. In this episode, you’ll learn how AI is being applied to health care.

Recommended resource: RISE Conference @ Hong Kong

At StorySD.com you can:

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Other StorySD series:

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  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Have you ever thought about how much technology affects how you travel? In this episode, you’ll discover one of my adventures on this topic.

Recommended resource: Conference Web Summit @ Lisbon

At StorySD.com you can:

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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What are the jobs of the future? What are the fundamental differences between humans and machines? Find out the answers in this episode.

Recommended resource: Book – Deep Thinking: Where Machine Intelligence Ends and Human Creativity Begins by Garry Kasparov

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  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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New business models are constantly appearing in this hyper-technological society. In this episode, you’ll find a big business that wasn’t able to keep up and perished as well as how R/GA creates brands.

Recommended resource: Talk – Disruption by Design: Creating the Next Agency Model – R/GA @ Cannes Lions 2017

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  • Series 3 - Technology – The future is here
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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Change is hard but change is also necessary. Learn why and discover the story of a farmer that went around the world without realizing the richness’s he had where he was.

Recommended resource: Book – On the Brink: A Fresh Lens to Take Your Business to New Heights by Andi Simon

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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Curiosity is more important than you think. In this episode, you can discover more about its importance and its role in storytelling.

Recommended resource: Book – A Curious Mind: The Secret to a Bigger Life by Charles Fishman and Brian Grazer

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  • Series 3 - Technology – The future is here
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  • Series 5 - Characters
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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Did you know that the idea for the modern computer occurred in the 19th century? In this episode, you’ll get to know this story and the creative process.

Recommended resource: Podcast – Stanford Innovation Lab with Tina Seelig

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  • Series 5 - Characters
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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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This new StorySD series is about technology and its new possibilities and challenges.

Recommended resource: Book – The Innovators: How a Group of Inventors, Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson

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  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, all story elements are reviewed.

Recommended resource: Documentary Series Cosmos: A Spacetime Odyssey

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  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Just as important as creating the hero in your story; is to construct a coherent villain. Find out how in this episode.

Recommended resource: Book Video Game Storytelling: What Every Developer Needs to Know about Narrative Techniques by Evan Skolnick

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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Discover how to create a story’s hero accordingly to your business’s needs.

Recommended resource: Book Video Game Storytelling – What Every Developer Needs to Know about Narrative Techniques by Evan Skolnick

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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, let’s take a look into the changes your character goes through in a story, aka the character arc. You’ll also get information on how you can study storytelling with Pixar storytellers.

Recommended resource: Free Course The Art of Storytelling | Pixar in a Box | Partner content | Khan Academy

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  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In real life, there is always more than one point of view. Find out how you can successfully apply this technique to your stories.

Recommended resource: Books Malediction Trilogy by Danielle L. Jensen

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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There’s no strong protagonist if you don’t have a strong antagonist. In this episode, you’ll get to know more about how to create the perfect balance between one and the other, as well as why is it important to “think like the enemy”.

Recommended resource: Book Red Team: How to Succeed By Thinking Like the Enemy by Micah Zenko

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  • Series 3 - Technology – The future is here
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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you’ll learn the best practices to create characters descriptions.

Recommended resource: Book Wonderbook - The Illustrated Guide to Creating Imaginative Fiction by Jeff VanderMeer

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  • Series 3 - Technology – The future is here
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  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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How to end a story? Find out more about the resolution of a story in this episode.

Recommended resource: Documentary Series Planet Earth I and Planet Earth II diaries by BBC

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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Get to know more about the climax of stories as well as a remarkable storytelling case study.

Recommended resource: Documentary Series Planet Earth II by BBC

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  • Series 5 - Characters
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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Why is the hydra’s head a great metaphor for progressive complications? Discover the answer in the episode.

Recommended resource: Movies Ice Age - Character Scrat

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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It all starts with the inciting incident. Learn about this concept and how surprising connections can create a remarkable story.

Recommended resource: Documentary Series Origins – The Journey of Humankind

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  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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It’s time for you to know more about how to build your story world. But how does this subject relate to the London underground? Discover the answer in this episode.

Recommended resource: Lecture A Geographer’s Guide to Building Game Worlds by Kate Edwards

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  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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How can you efficiently transmit data to your customers without boring them to death? Find out how in this episode.

Recommended resource: Documentary Series Planet Earth by BBC 2006

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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This episode is dedicated to the role of exposition in your story. You will also get to know more about how to write your story.

Recommended resource - Book On Writing: A Memoir of the Craft by Stephen King

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Why is time important in a story and how can you have different timelines in your story? Find out the answers in this episode.

Recommended resource: TV Series This is Us

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  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In order to build successful business stories, you need to know more about what makes a story timeless. In this episode, you’ll learn more about that and about the creative process.

Recommended resource - Book Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert

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  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode:
- Can transmedia storytelling create a richer customer experience?
- Can transmedia storytelling reach different target audiences?
- What is the best platform to use in a transmedia storytelling communication strategy?
- In transmedia storytelling, is it important to have consistency amongst all platforms?

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  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode:
- Why should the complications be progressive in a story?
- What role should your business/brand play in a story?
- Why is it important to have an ideal customer when developing a communication strategy?
- What are the basic characteristics that I should use to describe a customer persona?

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  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode:
- How long have human beings been telling stories?
- Why are stories important?
- What is the basic story structure?
- What is the earliest surviving work depicting story structure?

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  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode:
- Who coined the term transmedia storytelling?
- What are the results of transmedia storytelling projects?
- Why are the business goals essential in the development of your transmedia storytelling strategy?
- How can you connect business goals to stories?

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  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode learn the importance that customer experience plays in your business communication

Recommended Book - The Power Of Habit: Why We Do What We Do In Life And Business by Charles Duhigg

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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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What are your project platforms? Are they coherent? In this episode, you’ll reflect on this key aspect of transmedia storytelling.

Recommended resource: Book – Physics of the future: how science will shape human destiny and our daily lives by the year 2100 by Michio Kaku

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  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode, you will get to know more about a key aspect of every communication strategy – your ideal customer experience. You will also learn about the importance of creating experiences in today’s world.

Recommended Book - The Experience Economy by B. Joseph Pine II and James H. Gilmore

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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Your ideal customer should be on the back of your mind at all times when you are building your communication strategy. Discover a case study where this didn’t happen.

Recommended Book – Tribes: We Need You to Lead Us by Seth Godin

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In order to create a story, you need conflict. In this episode, you will find out more about why and how you can do that.

Recommended Book – Wired for Story by Lisa Cron

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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Do you want to learn what is the basic story structure? Find out the answer in this episode.

Recommended Book – Story: Substance, Structure, Style and the Principles of Screenwriting by Robert McKee

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  • Series 3 - Technology – The future is here
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  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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What does a Trojan horse has to do with the use of stories in your business? Discover the answer in this episode.

Recommended Book – Made to Stick: Why Some Ideas

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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Setting business goals is essential for every business. Is it true that stories can sell? Find out the amazing results achieved by the “Significant Objects” project.

Recommended Book - Significant Objects by Joshua Glenn and Rob Walker

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  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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In this episode:

  • Why does StorySD exist?

  • What is the structure of StorySD episodes?

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Other StorySD series:

  • Series 1 - Transmedia Storytelling for Business
  • Series 2 - Build your Business Stories
  • Series 3 - Technology – The future is here
  • Series 4 - Use Stories To …
  • Series 5 - Characters
  • Series 6 - Travel Guide for Kids
  • Series 7 - Transmedia Storytelling Case Studies
  • Series 8 - Story Breakdown
  • Series 9 - Interactive Storytelling
  • Series 10 - Stories from Scotland

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Do you want to apply storytelling to your business? Then you have come to the right place. Dr. Soraia Ferreira will give you actionable tips and resources on business storytelling, transmedia storytelling & beyond! Sign up our newsletter StorySD.com