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Struggling pilates studio owner goes viral asking for help -- Mike Arce coaches her live on numbers, retention, ads, and pricing.

Jess Landar runs a struggling pilates studio in Auckland, New Zealand. She posted on Instagram that she needed help, so Mike reached out and turned it into a live gym business audit. This is Part 1 of a two-part series.

Her studio peaked at $15,000 NZD a month and had dropped to $10,000 when they sat down. Mike walks through her gym churn rate, her lifetime value, her ad data, and her pricing structure, and shows her the exact math that would triple her book of business without adding a single new member.

This episode is for any struggling pilates studio owner, or any boutique fitness studio owner who feels like they are doing everything right and still losing ground. Mike coaches her live the same way he coaches the studios inside GSD Gyms, using real numbers instead of guesses.

Part 2 covers her retention plan and her sales process.

In this episode you'll learn: — Why her ad costs looked expensive but were actually some of the best Mike has seen — The churn math that shows what her book of business is really worth — How dropping churn from 11.3% to 4% could triple her lifetime value without a single new member — The three ways to grow revenue, and why only one made sense for her right now — The three ways to get more members, and the three ways to improve retention — Why community, not results, is now the number one reason people join and stay in a boutique studio — The four levels of certainty every prospect needs before they buy — Why her 12% close rate is actually better than it looks once you see the real math — The CRM and automation setup Mike recommends for following up with every lead — Why simplifying her four pricing tiers down to three could change her close rate — The homework Mike gave her to complete before Part 2

If you have ever felt like you are doing everything right and still losing ground, this live audit shows you exactly where to look first.

Timestamps: — 0:00 Jess's viral Pilates studio story and why this episode exists — 1:34 Welcoming Jess to the podcast — 4:18 Studio peak revenue versus current revenue — 5:31 Revealing an 11.3% monthly churn rate — 7:32 Calculating her lifetime value and book of business — 10:11 What her book of business would be worth at 4% churn — 13:00 Her sales rate versus her attrition rate — 14:14 Three ways to increase revenue — 19:58 Three ways to improve retention — 33:00 Paid, earned, and owned leads — 36:09 The four levels of certainty before someone buys — 41:11 Reviewing her actual ad numbers — 1:10:33 Setting up a CRM and automation for lead follow-up — 1:24:31 Simplifying her pricing to three tiers — 1:27:14 Homework before Part 2

100K Plan: https://www.youtube.com/watch?v=uMPx7b3_LOA Behind Gym Doors Podcast Playlist: https://www.youtube.com/playlist?list=PLnwaMl7Us7dAkfE6idQW56EYkEEQ2E5eE Go High Level (CRM Mike uses and recommends): https://www.gohighlevel.com/?fp_ref=gsd-company11 Pricing Episode Mike References — "The Decoy Effect: How to Structure Your Gym's Pricing to Close More Members": https://www.youtube.com/watch?v=Uzb8xuTOA4A Want an ad agency referral? DM GSD Gyms on Instagram: https://www.instagram.com/gsdgyms Connect with Jess Landar: Instagram: https://www.instagram.com/thereformerlibrary

Mike walks Jess through the same math and process he uses with the $100K a month studios inside GSD Gyms. The plan behind how we get gyms there is right here.

Turns out her ads were never the problem.

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Fixing gym Facebook ads conversion tracking is part of how we get studios to $100K a month.

Your ads manager sees fifty leads on one ad and six on another, calls the fifty-lead ad the winner, and kills the other one before ever checking what happened next.

That is the blind spot behind most gym ad optimization strategy decisions. When your CRM and your Meta ads manager never talk past the lead stage, nobody actually knows which ad produced a member. The six-lead ad that closed two members just got cut so the fifty-lead ad that closed zero could get double the budget.

Mike walks through the Meta CAPI setup gym owners can hand straight to their agency, the gym CRM Meta integration naming translation between lead, book, show, and close, and why fixing this one setup matters more for gym owner paid ads in 2026 than any new ad creative.

If your team has ever asked how many leads did we get instead of how many members did we get, this gym leads vs members breakdown is for you.

In this episode you'll learn:

— Why the fifty-lead ad might actually be your worst ad

— The exact CAPI setup Mike tells every agency to put in place

— Why your ads manager and CRM need to talk past the lead stage

— The naming translation between your CRM and Meta so nothing gets lost

— Why lead volume is the weakest metric to optimize for and the most common one used

— What happens when you optimize for closes instead of leads

— The one line to tell your agency if they say CAPI is not necessary

— Why $100K a month gyms track every ad past the show stage

— What to do if your agency will not set this up

If your agency has been optimizing your gym ads for lead volume, this episode gives you the exact fix to hand them today.

Timestamps:

— 0:00 Demanding this from your agency

— 0:59 What CAPI actually stands for

— 1:23 The checklist Mike is giving away

— 1:58 Lead, book, show, close: the real funnel

— 3:09 Why fifty leads can still be your worst ad

— 4:27 How ads manager and CRM connect past the lead

— 5:39 The real winners hiding in your numbers

— 5:56 Why lead volume is the weakest metric

— 6:36 Handing the checklist to your agency

— 6:52 The CRM to Meta naming translation

— 8:00 Why $100K gyms track this differently

100K Plan: https://www.youtube.com/watch?v=uMPx7b3_LOA

Behind Gym Doors Podcast Playlist: https://www.youtube.com/playlist?list=PLnwaMl7Us7dAkfE6idQW56EYkEEQ2E5eE

CAPI Setup Checklist: https://drive.google.com/file/d/1qFHmXVI56EjG6SVgK5-jCu7birtD8g7_/view

Turns out the fifty lead ad was never the winner.

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Want to see how we help gyms get to $100K a month? Here's the plan the best gym owners are following right now: https://www.youtube.com/watch?v=uMPx7b3_LOA Your ad agency did not lose you that member. Something else did, and it happened long before the ad ever ran. Paid ads get blamed for problems they did not cause. A great ad still fails if your Google reviews look shaky, if leads sit for hours before anyone calls, or if your team has no script for the close. More than 80 percent of consumers research a company before they ever click through on an ad, and gyms that respond to a lead within five minutes are nearly 900 times more likely to actually reach that person. In this episode you'll learn: — Why more than 80 percent of consumers check you out before clicking your ad — The Google review numbers that make a gym look credible instead of shaky — Why 1 in 9 gyms miss the easiest fix on their entire Google listing — What to put in your three pinned Instagram posts, and what to leave out — Why community now beats results as the top reason people join a gym — The five numbers every $100K gym tracks after a lead comes in — What the MIT five minute rule actually means for your close rate — Why asking a lead when works for you is costing you the sale — The double call trick that gets more leads to actually pick up — How booking two for one can add 20 more leads to every 100 you generate — Why your ad agency might not be the problem at all If you have been blaming your ads for a while now, this episode might show you where the real leak is. Timestamps: — 0:00 Cold open, the weakest link problem — 1:13 The quarterback analogy for paid ads — 3:20 Reputation, the first weak link — 3:34 Why 80 percent of consumers check you out first — 6:19 The Google review numbers that build trust — 7:00 Why 1 to 2 new reviews a week matters — 8:49 The Google listing update most gyms skip — 11:04 Adding case studies and proof to your Google listing — 12:35 Why community now beats results — 12:42 Building an Instagram profile people trust — 16:20 What to put in your three pinned posts — 17:33 Posting cadence and stories that actually convert — 18:42 Tracking, the second weak link — 20:11 Contact rate, booking rate, and show rate targets — 22:44 Close rate benchmarks for $100K studios — 24:07 Referral rate and the math behind 100 leads — 26:47 Sales process, the third weak link — 27:02 Speed to lead and the five minute rule — 29:04 Why you should always book today — 31:57 The double call trick — 32:32 Booking two for one — 33:11 Daily and weekly sales training — 34:22 Scripts and the price presentation transition Weakest Link Checklist Marketing budget video Competitor Creep ———————————————————————— Mike walks through the exact numbers behind every $100K a month gym, from reviews to close rate to referrals. The plan behind how GSD Gyms helps studios hit those numbers is right here. Watch the 100K Plan: https://www.youtube.com/watch?v=uMPx7b3_LOA He still cannot play the drums.

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Curious what it actually looks like to build with us? Start here: https://www.youtube.com/watch?v=uMPx7b3_LOA Mike found a competitor a mile and a half from one of his gyms. She has no idea he is watching. Studying competitors sounds like copying. It is actually the fastest way to find out where you already win and nobody else has noticed. One studio in this breakdown has 458 five star reviews, and not a single competitor ad in the market uses reviews as proof. In this episode you'll learn: — Why Mike is against competitor focused marketing, except for this one use case — The exact AI prompt Mike uses to run a full competitor ad breakdown — How to pull real time data from the Meta Ad Library instead of guessing — What a live price split test reveals about what your market will actually pay — Why running more ad creative is healthier than running less — The gap nobody in this market is advertising — Why 458 five star reviews beats any headline about results — The percentage of GSD's $100K a month gyms that run paid ads versus the ones that do not — Why watching a competitor's split test can tell you what to test next — What 98% of GSD Gyms members say is the number one value of the program If you have never looked at what your competition is actually running, this episode gives you the exact process to do it. Timestamps: — 0:00 Cold open, spotting a competitor — 1:03 Why Mike is not pro competitor focused marketing — 2:26 Two reasons competitor research still helps — 3:18 Picking a random studio to analyze — 4:41 Building the competitor breakdown prompt in AI — 6:01 A quick note on the Meta connector — 6:47 The sweep results start coming in — 8:02 Reading a competitor's ad account and offer angle — 9:01 The live $0 versus $10 price split test — 9:26 Where two competitors are falling short — 11:04 What percentage of $100K gyms actually run paid ads — 13:01 What to watch for over the next two weeks — 14:00 Why competition drives innovation — 14:37 What 98% of GSD members say is the real value Whisper trial link Competitor Creep prompt breakdown / Meta connector training link ———————————————————————— Mike breaks down a real competitor's ad account start to finish and shows exactly where the openings are. The plan behind how GSD Gyms helps studios find those same openings is right here. Watch the 100K Plan: https://www.youtube.com/watch?v=uMPx7b3_LOA She still has no idea any of this happened.

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Curious what it actually looks like to build with AI instead of just talking about it? Start here:

https://www.youtube.com/watch?v=uMPx7b3_LOA

856 members. Under 3 percent churn most months. One hire changed how this gym runs everything.

Everyone assumes AI adoption means fewer people on payroll. Dave Rafuse spent more, not less, because the tool only pays off when someone builds it into the business first.

Blended Athletics grew 23 percent, then 25 percent, then 28 percent over the last three years, and Dave says the systems that got them to 150 members never would have gotten them to 856.

In this episode you'll learn:

— Why Dave hired an AI architect instead of cutting payroll

— The interview question Dave asks every single candidate about AI

— How health scores catch members before they silently churn

— Why visit frequency, not price, predicts who cancels

— How AI rebuilt Blended's event calendar around real attendance data

— Why 40 percent of their members were being ignored by every event they ran

— The weekly 45 minute meeting that keeps their team sharing AI wins

— Why using AI like a search engine wastes what it can actually do

— How a morning brief pulling from 12 sources sets Dave's whole day in 10 minutes

— The systems that took Blended from 150 members to 856

— Why community, not results, is now the top reason members stay

If your team is still guessing who's about to cancel, this episode shows you exactly how to stop.

Timestamps:

0:00 Dave Rafuse returns, GSD record holder recap

1:45 Going all in on AI early

4:42 Hiring for AI instead of doing it all himself

6:19 Why AI architect is the fastest growing job in the industry

8:21 The interview question that filters for AI mindset

11:13 AI cleans and uploads an ad list in 7 minutes

12:54 Building a 4 day visit itinerary in 10 minutes

15:54 Meet Victor, the AI running Mike's day

19:44 Dave's morning brief, broken down

24:30 Train With Us and the shift to community

28:02 Health scores and catching silent churn

30:57 Rebuilding events around real attendance data

34:48 Going from 150 members to 856

41:16 The biggest mistake gym owners make with AI

44:09 The weekly meeting that keeps their team sharp

49:10 Victor managing payroll, sales, and vendor deals

55:48 How to connect with Dave

Connect with Dave Rafuse:

Email: dave@blendedathletics.com

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Dave Rafuse turned Blended Athletics into a business most gym owners only think is possible on paper. The full plan the best gyms are using to get there is one click away.

Watch the 100K Plan:

https://www.youtube.com/watch?v=uMPx7b3_LOA

Turns out the secretary never left. She got a lot better at her job.

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Want to see how we help gyms get to $100K a month? Here's the plan the best gym owners are following right now: https://www.youtube.com/watch?v=uMPx7b3_LOA

Your ads aren't failing because of your audience. They're failing because of nine fixable mistakes most gym owners don't even know they're making. And the agencies running those ads may not be telling you.

You are probably paying your agency to do things that should never be their job. Strategy. Budget. Offer. Reporting. At $800 to $1,500 a month, they're a vendor built for execution, not decisions. The gyms spending the same money on ads but getting far better results have figured out where the line is.

Mike sold his own ad agency two years ago after working with over 4,000 gyms worldwide. What he saw from the inside is exactly what most gym owners are still getting wrong on the outside.

In this episode you'll learn: - Why hiring your agency for strategy, offer, and budget decisions is the first mistake that costs you the most - What "target ignorant" means and how to set a customer acquisition cost target that's actually tied to your numbers - How to track per-ad performance across leads, booked appointments, shows, and closed sales instead of total campaign results - Why the ad with the most leads is often not the ad you should be scaling - How to structure pre-meeting agendas and post-meeting summaries so your agency calls take 15 minutes instead of an hour - What a weak funnel surroundings setup costs you and how A/B testing landing pages and thank you pages changes outcomes - How to use AI chatbots and retargeting with 10 to 15 testimonial videos to keep warm leads moving forward - Why running one ad per ad set beats the popular single ad set model and how to give every ad equal playing time - The content metrics that actually predict ad performance, including skip rate targets between 30 and 40 percent - What a true campaign looks like when every channel, your ads, bio, posts, emails, chatbot, and texts, all point to the same offer - Why a weak offer is the fastest way to guarantee poor ad results and how to stack value around what you already give away - How to use lifetime value math to justify aggressive offers and calculate how much you should actually spend per customer

If you've been blaming your agency or your market for results that are actually in your control, this episode is the mirror.

Episode chapters: - 0:00 The cost of getting ads wrong - 1:57 Mistake 1 - Hiring your agency for the wrong job - 5:24 What to actually hire an agency for - 5:57 Mistake 2 - Being target ignorant - 6:45 How to set a real customer acquisition cost target - 8:58 Mistake 3 - Poor tracking - 9:47 How to track per ad across leads, books, shows, and closes - 12:57 Mistake 4 - Bad communication - 14:28 How to run agency meetings in 15 minutes - 17:35 Mistake 5 - Poor funnel surroundings - 18:30 A/B testing landing pages and thank you pages - 19:57 AI chatbots and retargeting with testimonials - 22:02 Mistake 6 - Poor ad structure - 22:52 One ad per ad set explained - 25:35 Mistake 7 - No content or weak content - 26:50 The metrics that actually matter in organic content - 29:45 Mistake 8 - No true campaign - 30:09 What it looks like when everything points to one offer - 32:44 Mistake 9 - Weak offer - 33:14 How to stack value and make your offer impossible to ignore - 34:43 Lifetime value math and what you can afford to spend

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The gyms growing past $100K a month aren't guessing on ads. They know their customer acquisition cost, they track per ad, they run a true campaign, and they make offers that scare them a little. That's the standard. Watch the plan behind it here. Watch the 100K Plan: https://www.youtube.com/watch?v=uMPx7b3_LOA

Your agency probably isn't the problem. You might just be asking them to do the wrong job.

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Here's the plan the best gym owners are following right now: https://www.youtube.com/watch?v=uMPx7b3_LOA

The gyms winning with AI right now are not using it to write emails. They built a machine learning algorithm that predicts who's about to cancel. They fired their ad agency and their bookkeeper. They have an AI employee living in Slack that nobody on the team can tell isn't human.

Pav spent 20 years in Fortune 500 companies before opening BFT Tysons. His financial planning background and tech instincts put him in a different category than most gym owners touching AI right now. In this episode, Mike Arce sits down with one of the most advanced operators in the GSD community to break down exactly what they've built, how they built it, and what's coming next.

In this episode you'll learn: — How Pav built a machine learning algorithm that ranks the 25 members most likely to cancel before they decide — The five member behavioral avatars the model uses and which signals carry the most weight — How BFT Tysons uses Claude to run Meta ads, optimize campaigns from the grocery store line, and launch new ads in five minutes instead of 45 — The AI marketing analyst that pulls weekly ad data, surfaces red flags, and sends recommendations directly to Slack — How Victor works as an AI employee inside Slack and the story of it onboarding a new team member better than the humans did — Why the era of information is over and what the era of imagination means for gym owners right now — Studio OS: the custom internal dashboard Pav's team built to track memberships, financials, and cancellations in one place — How AI analyzed BFT's three membership tiers and identified which members were most likely to upgrade — The connection between selling your highest tier first and actually getting members the results they came for — What Pav is focused on in Q3 and how AI identified three specific reasons revenue per member was declining — The security risks gym owners should actually worry about when building with AI — Why the AI revolution mirrors the printing press and what that means for the jobs being created right now

If you think you're using AI because you asked it to rewrite an email, this episode will show you how far behind that really is.

Episode chapters: — 0:00 — Introduction: Pav Grewal, BFT Tysons, and two years in GSD — 1:12 — From Fortune 500 financial analyst to gym owner: Pav's background — 2:08 — How their AI journey evolved from basic copy to machine learning — 2:59 — The attrition prediction algorithm: how it works and what it watches — 4:57 — Attendance as the top signal and the early dropout problem — 6:03 — The first 90 to 100 days: why onboarding drives long-term retention — 7:17 — Victor: what an AI employee actually looks like inside Slack — 9:21 — Victor's second day: onboarding a new team member better than everyone else — 10:56 — How Victor handled a HYROX registration list and corrected a missing name — 12:24 — Mike's P1, P2, P3 priority system and how Victor scheduled a meeting end to end — 13:21 — Pav's wife wants Victor too — 13:55 — Firing the ad agency: how Claude connects to Meta and runs paid ads — 14:46 — Building avatar research, hooks, and copy with AI before the ad is even created — 19:30 — Generating five to ten ad variations simultaneously and testing at scale — 20:58 — Optimizing campaigns from the deli line at the grocery store — 22:58 — The AI marketing analyst: weekly performance reports delivered to Slack — 23:46 — Competitor research through the Meta Ads Library: offers, angles, patterns — 26:04 — The difference between using AI for flyers and actually building with it — 26:58 — Firing the bookkeeper: Scott's move and QuickBooks integration — 28:23 — Why custom-built tools will replace bloated SaaS platforms — 32:42 — The era of imagination: what changes when anyone can build anything — 33:39 — From one-way communication to creation: the internet analogy — 34:15 — Using AI to get better member results, not just run the business — 35:38 — Victor frees Mike up to go deeper with clients — 35:54 — The six-step AI re-engagement plan for members who have fallen off — 36:39 — Mike's personal health project: syncing InBody, sleep, nutrition, and blood work — 37:47 — The affiliate and recurring revenue idea hiding inside member health data — 39:50 — Token costs dropping and the Chinese model conversation — 40:46 — Elon Musk putting data centers in space — 42:13 — The GSD AI cohort and what the group is building together — 43:16 — Studio OS and the mindset shift that sparked it — 44:39 — AI security: what to actually worry about and how to think about it — 45:38 — Q3 focus: shifting from more members to more revenue per member — 47:01 — Tier analysis: who's most likely to upgrade and how to have that conversation — 48:54 — The steakhouse analogy: stop selling people the chicken — 50:30 — Changing the sales conversation around conviction, not price — 51:41 — The Gutenberg printing press and what history says about the AI revolution — 53:11 — AI architects: the most in-demand job right now and Claude's $85K certification program — 54:07 — Closing thoughts

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If you want to understand where the gym industry is actually heading, the operators doing what Pav is doing in this episode are already three moves ahead of everyone else.

Watch the 100K Plan: https://www.youtube.com/watch?v=uMPx7b3_LOA

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🔥 Fire Your Ad Agency — LIVE Workshop for Gym Owners — June 16th, 1pm PT

Learn why most gym ad agencies are costing you more than they're making you — and what to do instead. Limited seats.

Register → GSDlive.com

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You're spending money on ads. The targeting is right. The creative is solid. And the leads still aren't coming in the way they should. It's not the ad. It's what happens after someone sees it.

82% of people who see your gym's ad don't call. They go do homework first. They check your Google reviews, your Instagram, your website. And if what they find doesn't give them enough certainty to move forward, they're gone. You never knew they existed. You never had a chance to close them.

Mike Arce filmed this one from Aruba, and it might be the most overlooked lead generation conversation in the gym industry. Not one thing in this episode requires more ad spend.

In this episode you'll learn:

— Why 82% of prospects research your gym before ever contacting you and the three places they go — What gym leads actually sort by on Google reviews (it's not what product-based businesses see) — Why you need one to two new Google reviews every week and how to build a system for it — How to upload case study videos directly to Google and why most gyms never do it — The exact three things your Instagram bio needs to have before you run another ad — What to put in your Instagram highlights to build certainty before anyone reaches out — Why your current promo needs to appear on your Google profile, your Instagram, and your website at the same time — The promo bar strategy for your website and how to add urgency without being pushy — Why certainty is the only thing that actually makes someone buy and the four levels prospects need to feel it — How to use case studies and testimonials to address anxiety, not just results — Why the average gym membership only lasts 90 days and how to use that in your marketing — The AI prompts Mike recommends for auditing your Google Business profile and Instagram today

If your ads are running and your leads are flat, this is where to look first.

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⏱ Timestamps:

— 0:00 — The leads you lost before they ever opted in — 0:32 — Why 82% of prospects leave your ad to research you first — 1:08 — The three places they go: Google, Instagram, and your website — 1:46 — Google reviews: why newest matters more than best for service businesses — 2:28 — One to two reviews per week: why frequency is the benchmark — 3:06 — Case study videos on Google and how to upload your social proof there — 3:30 — Creating offers inside your Google Business profile for SEO — 3:39 — Instagram bio setup: what you do, your offer, and the link to claim it — 4:07 — Instagram highlights: promotions, reviews, and behind the scenes — 4:33 — Website essentials: easy contact info, your promo, and case studies — 5:38 — The promo bar strategy and why your offer needs to be everywhere at once — 6:37 — Instagram feed layout: where your promo post should live — 7:15 — Why certainty is the only thing that actually closes a prospect — 7:31 — The four levels of certainty every prospect needs before they join — 8:03 — Building certainty in the thing, the company, the rep, and themselves — 9:08 — The average American woman restarts a diet nine times per year — 9:32 — How case studies address self-doubt, not just results — 10:22 — Using a variety of avatars in your testimonials to cover every prospect type — 11:01 — Why your promo needs to follow them across every platform they visit — 11:09 — Your homework: audit your Google, Instagram, and website today — 11:18 — How to use Google Gemini to build your Google Business checklist — 11:57 — How to use ChatGPT to audit your Instagram — 12:03 — What happens to lead volume when gyms fix these three areas — 13:18 — The ManyChat trigger: DM "rank" to @GSDGyms for the full ranking guide — 14:15 — How GSD Gyms clients are now getting leads from AI platforms like ChatGPT and Claude — 14:37 — Closing thoughts from Aruba

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🎯 Ready to grow your gym faster? See how GSD Gyms helps fitness studios reach $100K/month → 100kplan.com

View Details

🔥 Fire Your Ad Agency — LIVE Workshop for Gym Owners — June 16th, 1pm PT

Learn why most gym ad agencies are costing you more than they're making you — and what to do instead.

Limited seats. Register → GSDlive.com

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Two gyms. Same city. Both doing $1 million a year. One sells for $1.2 million. The other can't find a buyer. Same revenue. Completely different outcomes.

Most gym owners have no idea what their gym is actually worth. The number they think they'd get if they sold tomorrow is probably way off. And the reason almost always comes down to the same ten factors, none of which have anything to do with how many members you have.

Mike Arce has watched gyms sell for far more than their revenue would suggest, and he's watched gyms that look great on paper struggle to get a single offer. Whether you plan to sell someday or never want to leave, these are the ten things that determine what your gym is actually worth, and every single one of them also makes your gym more profitable and easier to run right now.

In this episode you'll learn:

— Why buyers don't care about your revenue and what they actually look at instead — What EBITDA means for your gym and the margin benchmarks every owner should know — Why the "I don't pay myself a salary" move quietly tanks your valuation — How monthly memberships on autopay directly increase what a buyer will pay — Why year-over-year growth matters more than any single month's numbers — The retention benchmarks that separate an average gym from a highly valuable one (92% vs. 97% is not a small gap) — What buyers are really asking when they say "what happens if you leave tomorrow" — Why a gym with strong systems is worth dramatically more than a gym that runs on the owner — The one factor that takes years to build and why you should start on it first — What messy books actually signal to a buyer and how to clean them up — How a favorable long-term lease adds real dollars to your selling price — Why diversified revenue streams make your gym more attractive and more resilient — The walk-through test: how to see your facility the way a buyer would

If someone offered to buy your gym tomorrow, would they be buying a business or buying your job? Your answer to that question is the most honest assessment of where your gym stands today.

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⏱ Timestamps:

— 0:00 — Two gyms, same revenue, completely different sale outcomes — 0:55 — Mike Arce intro and why this applies even if you never plan to sell — 1:30 — Factor 1: Profitability and EBITDA. What buyers actually buy — 2:10 — Margin benchmarks: what's healthy, good, and excellent in this industry — 2:45 — The hidden margin killer: not paying yourself a real salary — 3:05 — Factor 2: Predictable recurring revenue. Why autopay memberships change your valuation — 3:45 — Why class packs and drop-ins make buyers nervous — 4:15 — Factor 3: Revenue growth trend. Year-over-year vs. month-over-month — 5:00 — Why consistent modest growth is worth more than one big season — 5:25 — Factor 4: Member retention. The benchmarks buyers look for — 6:00 — 92% vs. 97% retention: why the gap is bigger than it looks — 6:50 — How retention connects to lifetime value, marketing spend, and referrals — 7:10 — Factor 5: Systems that run without the owner — 7:50 — The "what if you vanished tomorrow" test every buyer asks — 8:25 — What documented systems actually look like in a gym — 9:00 — Factor 6: Solid leadership team. The factor that takes the longest to build — 9:45 — Why owner-dependent culture quietly destroys valuation — 10:20 — Factor 7: Clean books. Why messy financials kill deals — 11:10 — What buyers assume when the numbers don't add up — 11:45 — Factor 8: Location and lease. What makes a location attractive or risky — 12:25 — Why a favorable long-term lease adds real value to any offer — 12:55 — How facility condition affects the negotiation in real time — 13:35 — Factor 9: Diversified revenue streams. Why memberships-only is a fragile business — 14:15 — How multiple revenue streams create upside potential for buyers — 14:40 — Factor 10: Well-kept equipment and facility — 15:15 — The home inspection analogy and why every problem becomes a line item — 15:50 — How to walk your gym like a buyer writing the check — 16:15 — Recap of all ten factors — 16:45 — The most important question: are you building a business or a job? — 17:10 — How to use AI to estimate your gym's value today — 17:45 — Final CTA and closing thoughts

Presentation: https://drive.google.com/file/d/1OBm0fFWGim1niP6nGfrGBGYbOOv7OlQ9/view?usp=sharing

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🎯 Ready to grow your gym faster? See how GSD Gyms helps fitness studios reach $100K/month → 100kplan.com

View Details

🔥 Fire Your Ad Agency — LIVE Workshop for Gym Owners — June 16th, 1pm PT

Learn why most gym ad agencies are costing you more than they're making you — and what to do instead.

Limited seats. Register → GSDlive.com

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Your pricing sheet is losing you sales every single day. Not your staff. Not your pitch. Your sheet. And the fix takes less than an hour.

Most gym owners build their pricing sheet to look professional. What they're actually doing is handing prospects a reason to say "let me think about it." When someone walks into your gym ready to buy and walks out with a brochure, it's not a sales problem. It's a design problem.

Mike Arce has tested this one framework with hundreds of gyms since 2016, and it has a 100% success rate at increasing close rates and getting more prospects to choose the higher-value option. It's called the decoy effect, and once you see it, you'll never unsee it.

In this episode you'll learn:

— Why "I need to think about it" is almost never about value — and what it's actually about — How the decoy effect works and why major brands like Apple and Tesla use it on you every day — The real-life green juice and airplane Wi-Fi examples that show exactly how it plays out — Why having nine options on your pricing sheet is silently killing your close rate — How to pick the one option you actually want to sell and build everything else around it — The naming trick that makes two options look almost identical and sends prospects straight to the more expensive one — Why your pricing sheet should use checkmarks, not paragraphs — The exact left-to-right layout your sheet needs to follow so the decision feels obvious — Why class packs should never appear on your main pricing sheet — How to use commitment tiers and enrollment fees to make your best option the cheapest one to start — The one thing your staff should say when they hand over the sheet and when to stop talking — How to use AI to build your entire new pricing sheet today

If your team is struggling to close or prospects keep leaving to "think about it," this episode is the fix.

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⏱ Timestamps:

— 0:00 — Why your pricing sheet is the real reason prospects say "I need to think about it" — 1:10 — Mike Arce intro and why nothing he teaches is theory — 1:50 — What creates certainty and why confused prospects don't buy — 2:45 — The restaurant analogy and what "I need to think about it" really means — 3:20 — How to design a pricing sheet that creates certainty without pressure — 4:00 — Bad pricing sheet examples, rated and reviewed — 4:10 — Example one: too many options, wrong naming, equal price gaps (4/10) — 5:05 — Example two: price anchoring attempt gone wrong, too much mental math (5/10) — 6:00 — Example three: luxury look, zero clarity, sends everyone home to think (3/10) — 7:05 — Example four: the spreadsheet disaster (1/10) — 8:00 — Real-world decoy effect in action: the green juice story — 9:05 — The airplane Wi-Fi story and why Mike bought the unlimited plan he didn't need — 10:20 — Step one: pick the one option you actually want to sell — 11:10 — Step two: building the decoy. The $5 rule and why ridiculously close pricing works — 13:10 — Step three: naming your options. The "Platinum vs. Platinum Plus" brain trick — 14:30 — How Apple and Tesla use the same naming strategy on millions of customers — 15:20 — Step four: building out deliverables with checkmarks instead of text — 16:10 — How to use color coding so value is visible in under three seconds — 18:00 — Adding commitment tiers and enrollment fees to make your best option a no-brainer — 19:30 — How to present the promo so the highest option feels cheaper to start today — 20:40 — The six rules for your pricing sheet — 24:30 — Rule six: hand them the sheet and stop talking — 25:10 — How to use AI to build your pricing sheet right now — 26:00 — Final CTA and closing thoughts

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🎯 Ready to grow your gym faster? See how GSD Gyms helps fitness studios reach $100K/month → 100kplan.com

View Details

🔥 Fire Your Ad Agency — LIVE Workshop for Gym Owners — June 16th, 1pm PT Learn why most gym ad agencies are costing you more than they're making you, and what to do instead.

Limited seats. Register → GSDlive.com

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Your gym's Instagram is probably growing the wrong audience. The more you post, the worse it gets. The likes feel good but the results don't lie.

Most gym owners have been optimizing for the wrong metrics for years — and the algorithm has been learning exactly the wrong thing about who your gym is for. Mike Arce spent 16 years doing it wrong, then had 90 days that eclipsed all of it.

In 90 days, GSD Gyms added 34% more followers than the previous 16 years combined and generated more leads and sales in the last 30 days than in the entire history of their Instagram account.

In this episode you'll learn:

— Why your gym's "best" posts are training the algorithm to show your content to the wrong people — How Instagram actually decides who sees your content (and it's not who you think) — Why a million views can actively hurt your gym's growth — The real metric hierarchy: what to track, what to ignore, and why likes don't matter — Why DM shares are the #1 signal — and how to create content people feel compelled to send — How to stop posting workouts and start posting problems (with real examples that got 400+ shares) — The "Jane" framework — how to build content that pulls in prospects, not staff and other gym owners — Why specificity beats broad reach every time, and how to apply it to your posts — How trial reels actually work — and why most gyms use them backwards — The ManyChat follow-up sequence that turned new followers into workshop registrants — How to rename your audio as a free promotional tool most gyms don't know about — Instagram SEO in 2026 — why captions and alt text now matter more than hashtags

If you've been posting consistently and wondering why it's not converting, this episode is the answer.

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⏱ Timestamps:

— 0:00 — Why most gyms think they crush Instagram but are actually hurting their results — 1:00 — Intro: Mike Arce, GSD Gyms, and the 90-day Instagram experiment — 3:10 — The starting lineup: Reels, Carousels, Stories, and DMs — what each one is actually for — 6:35 — Stories for warmth, DMs for leads, and how to drive leads from every format — 8:55 — The first 3 seconds rule — and why being cute to the wrong people destroys your ads — 10:10 — The "Jane" avatar framework — creating content for your actual prospect — 13:30 — How the algorithm learns the wrong audience (and how to fix it) — 16:25 — Don't post workouts and solutions — post problems. Here's why. — 17:50 — The matchmaker analogy: why specificity is the key to getting shown to the right people — 21:25 — Top performing posts breakdown — what they all had in common — 23:45 — Vanity metrics vs. real metrics — the hierarchy that actually moves the needle — 24:30 — Why DM shares are the strongest signal according to Instagram's own CEO — 27:10 — Watch time, saves, follows, and profile visits — what to focus on — 29:25 — The audio rename trick most gym owners have never heard of — 30:40 — Location tagging: why being too specific kills your reach — 31:55 — AI-generated content and Instagram's labeling requirement — 32:00 — Captions now have SEO value — here's how to use them — 32:35 — Hashtags are virtually dead — what to do instead — 32:45 — Trial reels: how most gyms use them wrong and how to use them right — 35:55 — Alt text + SEO keywords inside your carousels — 36:00 — ManyChat: the follow-up sequence that fills workshops and generates leads — 39:30 — Top performing posts walkthrough and what made them work — 40:10 — Closing thoughts and what's coming next (paid ads episode)

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🎯 Ready to grow your gym faster? See how GSD Gyms helps fitness studios reach $100K/month → 100kplan.com

View Details

🔥 Fire Your Ad Agency — LIVE Workshop for Gym Owners — June 16th, 1pm PT Learn why most gym ad agencies are costing you more than they're making you — and what to do instead. Limited seats. Register → GSDlive.com

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Right now, some gym owners are waking up to leads already followed up, books already closed, ads already optimized, and payroll already processed.

They didn't hire more staff. They just stopped doing it themselves.

In this episode, Mike Arce breaks down exactly how gyms and fitness studios are using AI in 2026 — not the basics like writing email copy, but the real stuff. The things that are quietly replacing ad agencies, bookkeepers, and hours of admin work — while freeing up owners to actually run their gyms.

Here's the thing most people miss: AI isn't coming to take your gym. It can't replace community. It can't replace human connection. It can't replace the reason people are choosing boutique gyms over big box clubs in the first place. What it can do is take away everything that's pulling you away from that.

You're Bill Russell in the 60s — doing everything yourself because that's just how it's done. The gyms winning right now are LeBron James — and someone else is handling everything that isn't basketball.

In this episode you'll learn:

• Why gyms that were "using AI" in 2023 are already behind — and what the top performers are doing now
• AI sales agents: how gyms are following up with leads, handling objections, and booking appointments 24/7 without a human
• AI sales training: how GSD Gyms built an AI trainer that role plays with your staff and gives a full performance report after every session
• Why Claude now integrates directly with Meta ads — and why that alone might be a reason to fire your ad agency
• How gyms are replacing their bookkeeper with AI — and getting their books the day after their last transaction, not the 10th of the month
• AI for payroll, admin, Google Drive organization, CRM cleanup — all of it
• Dynamic websites that change based on who's visiting — and how Mike built three pages in 15 minutes that beat a two-week agency deliverable
• AI for recruiting: job descriptions, personality assessments, offer letters, scorecards — done
• The "Dave's Morning Coffee" dashboard — and how one gym owner starts every day with every number he needs already waiting for him
• Why AI will never replace the one thing that makes boutique gyms win: community
• The calculator analogy that reframes everything you think you know about AI and your business

If AI feels murky or scary — this episode will clear that up fast.

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⏱ Timestamps:

• 0:00 — The gym owners already using AI while they sleep
• 0:34 — Mike Arce intro + GSD Gyms credibility
• 1:00 — How gyms have been using AI vs. how the best gyms use it now
• 1:48 — The Bill Russell vs. LeBron James analogy
• 4:02 — How much time are you spending on things that aren't fitness?
• 5:40 — AI sales agents: following up and closing while you sleep
• 6:43 — AI sales training: meet Monoid, GSD's AI sales trainer
• 7:00 — Claude + Meta ads integration: the ad agency killer
• 8:06 — Gyms already firing their ad agency and bookkeeper
• 9:32 — AI for payroll and admin work
• 10:02 — Dynamic websites built in 15 minutes vs. two-week agency turnaround
• 12:17 — AI for recruiting: job ads, personality tests, offer letters
• 13:05 — The "Dave's Morning Coffee" daily dashboard
• 14:22 — AI for SOPs, pricing, and retail management
• 15:27 — Why AI will never replace community — and why that's great news for gym owners
• 18:41 — The calculator analogy: what AI is actually doing for your business
• 19:04 — Final CTA

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🎯 Ready to grow your gym faster? See how GSD Gyms helps fitness studios reach $100K/month → 100kplan.com

View Details

🔥 Fire Your Ad Agency — LIVE Workshop for Gym Owners — June 16th, 1pm PT Learn why most gym ad agencies are costing you more than they're making you — and what to do instead. Limited seats. Register → GSDlive.com

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80% of gyms are making at least half of these mistakes.

And the brutal part? They're subtle. You won't catch them on your own. But once you see them, you can't unsee them — and you'll feel it every single time you're about to make one.

In this episode, Mike Arce breaks down the 9 sales mistakes gyms make that quietly kill close rates, drain leads, and keep studios stuck at $15k, $20k, 25k a month — while the gyms that fix them are the ones hitting $80k, $90k, $100k and beyond.

These aren't big obvious blunders. They're the small, subtle habits that get baked into your sales process and never get questioned. The words your staff uses. The way they handle objections. The stories they tell themselves about whether someone can afford it. The gap they're creating instead of closing.

In this episode you'll learn:

• Inversion thinking: the Charlie Munger framework that fixes your sales process faster than any tactic
• Product over problem: why talking about your gym is actually hurting your close rate
• Why assuming someone can't afford it is costing you members — and what $6,329 in average American credit card debt tells you about that belief
• The one-word difference between a salesperson who closes and one who doesn't (this one will stop you cold)
• Why creating a "big gap" is paralyzing your prospects — and the small gap reframe that actually works
• Visual specific outcomes: why "3 to 6 weeks" means nothing — and how to anchor results to real dates
• The first domino: what your salespeople think they're selling vs. what they're actually selling
• How most salespeople build rapport completely wrong — and the simple fix that keeps the conversation on the prospect
• The framework: why conviction, process, and training have to work together or none of it sticks

If your close rate is stuck and you can't figure out why — the answer is probably in this episode.

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⏱ Timestamps:

• 0:00 — The 9 sales mistakes your gym won't make anymore
• 0:40 — GSD Gyms intro + credibility
• 1:22 — Mistake 1: Not using inversion thinking
• 5:12 — Mistake 2: Product over problem
• 8:59 — Mistake 3: Believing they can't afford it
• 11:00 — The Home Depot story: never sell with your wallet
• 15:11 — Mistake 4: Words matter — certainty creates certainty
• 20:01 — Mistake 5: Creating a super big gap
• 22:18 — Mistake 6: No visual specific outcome
• 24:29 — Mistake 7: Forgetting you're the first domino
• 26:34 — Mistake 8: Building rapport the wrong way
• 29:22 — Mistake 9: CPT — conviction, process, and training
• 32:19 — Final CTA

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🎯 Ready to grow your gym faster? See how GSD Gyms helps fitness studios reach $100K/month → 100kplan.com

View Details

🚨 LIVE AI Workshop for Gym Owners — April 30th, 2pm PT / 5pm ET Learn how to use A.I. to get more leads and members at your gym — without being a tech person. Limited seats. Register → GSDlive.com

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Think about your team right now.

If someone quit today and you felt relieved — that's a C player. If someone quit and you panicked — that's an A player.

Most gym owners already know which is which. They just haven't done anything about it yet.

In this episode, Mike Arce breaks down exactly how to identify the A, B, and C players on your gym team — and more importantly, what to do with each of them. Because keeping the wrong people isn't just a performance problem. It's a culture problem. C players don't just underperform. They drag your B players down with them. And they quietly push your A players out the door.

The cost of tolerating a C player isn't just what they're not doing. It's the A player who can't get hired because that seat is taken.

In this episode you'll learn:

• The clearest definition of A, B, and C players — and the one behavior that separates all three
• Why C players almost never quit (and why that makes them more dangerous than you think)
• The tiger, horse, and dog framework — and which animal describes each player type
• Why B players are chameleons — and how to use that to your advantage
• Why A players quit when there are too many C players on the team
• The 4-question quiz to instantly identify where every person on your team falls
• What A, B, and C players do when they bring you a problem (this one's a dead giveaway)
• Why the A player you haven't met yet can't get hired — because a C player is sitting in their seat
• The book every gym employee should read during onboarding

If you've been tolerating someone you shouldn't — this episode will give you the clarity and the confidence to act.

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⏱ Timestamps:

• 0:00 — The question that instantly reveals your C players
• 0:53 — Defining A, B, and C players
• 2:17 — C players: the bare minimum (and why that's generous)
• 2:58 — B players: do what they're told — nothing more
• 3:44 — A players: do what's required to win — even if it breaks the rules
• 4:51 — Tigers, horses, and dogs — which animal is on your team?
• 8:30 — C players are toxic. A players are ladders. B players are chameleons.
• 10:42 — Why C players never quit (and why that's the problem)
• 11:56 — How C players quietly destroy your B players
• 12:00 — Why A players leave when C players stay
• 13:17 — How to find A players (and why you can't build a team of all of them)
• 16:36 — Quiz mode: 4 questions to identify every player on your team
• 18:49 — Do they know their numbers? The fastest way to spot an A, B, or C
• 20:00 — How they handle problems: the clearest signal of all
• 21:58 — How A, B, and C players think — owner, employee, or victim?
• 23:08 — What to do next: the exercise to categorize your whole team
• 24:46 — Final CTA

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🎯 Ready to grow your gym faster? See how GSD Gyms helps fitness studios reach $100K/month → 100kplan.com

View Details

🚨 LIVE AI Workshop for Gym Owners — April 30th, 2pm PT / 5pm ET Learn how to use A.I. to get more leads and members at your gym — without being a tech person.

Limited seats. Register → GSDlive.com

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Most gyms are leaking money. They just don't know where.

And the reason isn't bad marketing or a weak sales team. It's that most gym owners are working on the wrong things, while the real problems go completely undetected.

In this episode, Mike Arce breaks down the 12 metrics every gym and fitness studio must track. Not vanity numbers. Not what your ad agency tells you to look at. The actual numbers that tell you what's working, what's broken, and exactly where to focus next.

When you don't track these, you end up overpaying for leads, underspending on what's actually working, keeping the wrong people, firing the wrong people, and losing members faster than you can replace them — without ever knowing why.

When you do track them? You stop guessing. You stop burning out. You make decisions like a CEO.

📲 Want the free cheat sheet with all 12 metrics? DM the word KPI to @GSDGyms on Instagram and we'll send it to you instantly.

In this episode you'll learn:

• The formula to calculate exactly how many leads your gym needs every month
• Show rate benchmarks: what's average, good, and great (and how to hit 90%+)
• Close rate targets — and why closing over 60% means it's time to raise your prices
• Monthly attrition rate: the metric that separates gyms that grow from gyms that grind
• Length of engagement (LEG): why going from 10% to 3% attrition makes you an entirely different business
• Average revenue per member (ARM) and how to calculate it correctly
• Lifetime value (LTV): the most important number in your business — and how to grow it
• Customer acquisition cost (CAC): why your ad agency is calculating this wrong
• Lead-to-sale conversion rate and what it tells you that your close rate can't
• Cost per lead by platform — and how to use it to spend smarter
• Ancillary sales: why members who buy two extra things have an 80% higher retention rate
• Labor budget: the rule of thirds that separates healthy gyms from ones that hemorrhage money

If you're tired of working hard and not knowing why your gym isn't growing — this episode will change that.

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⏱ Timestamps:

• 0:00 — Why most gyms are leaking money without knowing it
• 1:00 — Mike Arce intro + GSD Gyms credibility
• 2:00 — Why burnout isn't about hours — it's about working on the wrong things
• 3:45 — Metric 1: Leads per month — the formula to know your exact target
• 6:58 — Metric 2: Show rate — average vs. good vs. great benchmarks
• 9:36 — Metric 3: Close rate — targets, benchmarks, and when to raise prices
• 11:59 — Metric 4: Monthly attrition rate — and why pauses count
• 15:02 — Metric 5: Length of engagement (LEG) — the compounding impact of retention
• 17:50 — Metric 6: Average revenue per member (ARM)
• 19:15 — Why not being a numbers person is costing you money
• 21:02 — Metric 7: Lifetime value (LTV) — the most important number in your gym
• 22:35 — Metric 8: Customer acquisition cost (CAC) — and why most gyms calculate it wrong
• 28:10 — Metric 9: Lead-to-sale conversion rate
• 30:11 — Metric 10: Cost per lead — by platform and in total
• 33:29 — Metric 11: Ancillary sales — how extra revenue drives retention
• 37:53 — Metric 12: Labor budget — the rule of thirds for a healthy gym
• 40:25 — How to get the free KPI cheat sheet + final CTA

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🎯 Ready to grow your gym faster? See how GSD Gyms helps fitness studios reach $100K/month → 100kplan.com

View Details

🚨 LIVE AI Workshop for Gym Owners — April 30th, 2pm PT / 5pm ET Learn how to use A.I. to get more leads and members at your gym — without being a tech person.

Limited seats. Register → GSDlive.com

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Most gym owners think the sale happens at the close. It doesn't. By the time you're showing the pricing sheet, it's already done — or it's already lost.

In this episode, Mike Arce sits down with the sales team at The Collective — a fitness studio in Gilbert, Arizona that went from $35K to over $100K/month — and walks them through the entire sales process end to end. Live. With real role plays. This isn't theory. You're listening to it happen in real time.

The biggest thing holding your sales team back isn't their script. It's ego. The moment a salesperson starts worrying about how they sound, whether they should follow up again, or what the prospect thinks of them — they've already lost the sale. The best salespeople forget about themselves completely and focus on one thing: the person in front of them.

In this episode you'll learn:

• Why ego is the #1 thing killing your gym's close rate (and how to fix it fast)
• The phone call framework that makes prospects feel like your only call of the day
• How congruency across every touchpoint — ads, website, phone call, tour — makes closing effortless
• Why the sale is never at the close — and where it actually happens
• How to do the tour so the prospect is sold before they ever see the price sheet
• The hand-off to the coach that builds accountability and drives retention
• How to ask for the membership without it ever feeling like a sales moment
• The referral move that turns every booking into two opportunities If your gym's sales process feels like it's held together with duct tape — this episode will fix that.

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⏱ Timestamps:

• 0:00 —Intro: live sales training at The Collective in Gilbert, AZ
• 0:43 —Why ego is the biggest thing holding your sales team back
• 3:52 —The first domino: why a gym membership changes more than fitness
• 6:55 —The full prospect journey and why congruency closes sales
• 9:51 — Lead ops: speed, uniqueness, and frequency on phone calls
• 13:50 — CRM notes and why talent can't beat discipline
• 16:20 — Role play: the phone call done wrong vs. done right
• 21:00 — Role play: how to book the appointment and generate a referral
• 25:35 — What great salespeople gather on every call (and why it matters)
• 33:06 — The in-person tour: how to customize it for every prospect
• 39:00 — Handing off to the coach and why it matters for retention
• 47:00 — Showing the pricing sheet without killing the close
• 53:00 — Team takeaways: what the sales staff learned today
• 1:00:00 — Final CTA

Click to View the Complete Board Graphic: https://drive.google.com/file/d/1QvQtoOxp_MzazXvdFGR5DpV0rdBy7FCd/view?usp=sharing

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🎯 Ready to grow your gym faster? See how GSD Gyms helps fitness studios reach $100K/month → 100kplan.com

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Your gym staff isn't bad at sales. You just never gave them what they actually need to close.

In this episode, Mike Arce breaks down the CPT Sales Machine — the 3-part framework behind the gyms GSD works with that consistently hit 80%+ close rates, even as they raise prices.

Here's the hard truth most gym owners miss: you're great at sales because you have conviction no employee will ever naturally match. Your gym is your baby. Theirs is a job. But conviction can be built — and when you pair it with the right process and the right training rhythms, your staff starts outselling you.

One of our member gyms went from 15 new members a month to 35–40 — not by hiring better people. By fixing these three things.

In this episode:

• Why you're the only one closing at your gym (and why it's not your staff's fault)
• The CPT Sales Machine: Conviction, Process, and Training — in order of importance
• How to build real belief in your team using daily wins, mission talks, and monthly member stories
• The pre, during, and post sales process your staff needs to stop winging it
• The 3 training rhythms that separate gyms with 80%+ close rates from everyone else
• BONUS: The 4 Levels of Certainty every prospect needs before they'll buy

If you're tired of being the only one who can sell at your gym — this one's for you.

🎯 Ready to grow your gym faster? See how GSD Gyms helps fitness studios reach $100K/month → 100kplan.com

⏱ Episode Timestamps:

• 0:00 — Why your staff can't sell
• 1:00 — Mike Arce + GSD Gyms intro
• 2:00 — The real problem (it's not potential or activity)
• 3:30 — Introducing the CPT Sales Machine
• 4:15 — C: Conviction — why owners have it and how to build it in your team
• 8:15 — P: Process — pre, during, and post frameworks
• 15:30 — T: Training — 3 types that drive 80%+ close rates
• 27:00 — Digging a hole vs. solving a Rubik's Cube
• 34:00 — BONUS: The 4 Levels of Certainty
• 38:00 — Final CTA

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You just lost another sale. The lead came in, they seemed interested, and then you got hit with one of these ... "let me think about it," "it's a little out of my budget," "I need to talk to my spouse."

So you did what most people do. You went to YouTube, practiced your rebuttals, maybe bought a book on closing. And the next lead sat down...and you got the exact same objections.

Here's what nobody is telling you: the problem isn't your objection handling. Those objections aren't even the real problem. They're just the smoke. And you've been so focused on the smoke that you never actually found the fire.

In this episode of Behind Gym Doors, Mike breaks down the 5 stages of the gym sales process and shows you exactly where sales are really being lost...and it's not at the close. We walk through how to turn your thank you page into a sales asset, why your best leads are doing homework on you before you ever call them, what your Google reviews, website, and social presence are doing to your close rate, and why objection handling is the last 5% and the 95% before it is where the real game is won.

If you want to spend less time selling and almost zero time overcoming objections...this episode is your playbook.

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Most gyms think their retention problem is a marketing problem. It's not. If members are walking out the door faster than you can replace them, the issue isn't your ads, your pricing, or your location, it's whether every single person on your team makes every single member feel like the whole operation exists for them. In this episode of Behind Gym Doors, Mike goes live inside OHM Fitness Happy Valley in Peoria, AZ with the owners, head coach, manager, and front desk team for a real, unscripted coaching session on why retention suffers, and exactly what it takes to fix it. We walk through the math behind dropping from 9% attrition to 4%, why celebrity coaching is quietly destroying retention at most studios, how your intake call, confirmation, and first visit experience either build trust or break it, and what it actually means to make every touchpoint about the member…not the staff. If you want to stop shoveling snow while it's snowing and start compounding your membership base, this episode is your playbook.

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Most gym owners think growth comes from better marketing. The reality? Most are ignoring the systems and data that actually drive predictable results. In this episode of Behind Gym Doors, Mike sits down with Lindsay Greenlee a former Texas Tech University professor turned owner of one of the top-performing Pure Barre studios in the franchise to break down how data-driven decisions, structured marketing processes, and strong execution helped her generate consistent lead flow and industry-leading conversion rates. Instead of constantly chasing new tactics or relying on agencies to "figure it out," Lindsay explains how understanding your numbers, tracking lead quality, and staying actively involved in marketing strategy creates real momentum inside a gym. If you feel like you're working harder but growth still feels unpredictable, this episode will change how you think about marketing, retention, and scaling your business. Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

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In this episode of Behind Gym Doors, Mike sits down with top-performing F45 owner Grace to break down the systems, mindset, and operational decisions that helped her turn seasonal dips into record-breaking revenue.

We dive into how elite gym owners plan revenue dips before they happen, why comparing month-to-month data can lead to bad decisions, how integrating Hyrox strengthened community and lead flow, and what it really takes to build a high-performing fitness business that compounds over time.

Instead of reacting to slow periods or constantly changing strategies, Grace focused on understanding her numbers, identifying seasonal trends, and building predictable systems that create long-term growth.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

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Most gym owners think they have a marketing problem. What they actually have… is a retention problem.

In this episode of Behind Gym Doors, Mike sits down with Kim and Dave to break down the systems, mindset, and relationship-driven approach that helped their gym reach record-breaking growth, including a $321K month and multiple record months throughout the year. Instead of constantly chasing new leads or switching marketing strategies, they focused on building a business that compounds through strong retention, deep member relationships, and consistent operational systems.

We dive into what most gym owners misunderstand about growth, why retention is often the hidden driver behind revenue expansion, how marketing and retention must work together, and what it actually takes to create predictable momentum inside your business. If you feel like you're always trying to "fix marketing" but growth still feels unstable, this episode will completely change how you think about scaling.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

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Most gym owners don't struggle because of marketing. They struggle because they can't let go of control.

In this episode of Behind Gym Doors, Mike sits down with Caitlin Bovee to break down the leadership shift that changed everything inside her business. Instead of trying to control every decision, meeting, and outcome, she focused on developing leaders, building systems, and stepping out of daily operations, allowing the business to grow in a completely different way.

We dive into the real challenges gym owners face when transitioning from operator to leader, including why control often becomes the hidden bottleneck preventing growth, how leadership development impacts retention and team performance, and what it actually takes to scale without doing everything yourself. If you feel stuck managing every detail or struggling to move from operator to CEO, this episode will help you rethink how growth actually happens.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

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Reaching $100,000 per month in your gym isn't about luck. It's about understanding the math, solving the right problems, and building a model that actually supports scale.

In this episode of Behind Gym Doors, Mike breaks down the real path to hitting $100K/month, including the revenue structure, pricing strategy, and operational shifts required to grow beyond the plateau most gym owners hit. We walk through the exact numbers behind membership revenue, ancillary income, pricing sweet spots, and the strategic decisions that separate gyms that scale from gyms that stay stuck chasing more members without real profit.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

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The biggest reason most gyms don't grow isn't a lack of leads. It's a lack of leadership and systems. Too many gym owners believe more ads, more sales scripts, or more hustle will fix their plateau, when the real issue is their inability to build a team and environment that can actually scale.

In this episode of Behind Gym Doors, Mike sits down with Ahme Bovee, Owner of Bovee Pilates, who built a $1.7M business largely through leadership, culture, referrals, and systems, not massive ad spend. We break down why most gyms hit a ceiling, what high-performing gym owners do differently, and how leadership becomes the ultimate growth lever once the basics are in place.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

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The biggest mistake gym owners make with ads isn't choosing the wrong agency. It's not knowing how to work with an ad agency in the first place.

In this episode of Behind Gym Doors, Mike breaks down how gyms should actually partner with ad agencies so results are predictable, profitable, and scalable, not lucky, short-lived, or dependent on guessing. We walk through what separates gyms that win with ads from gyms that churn through agencies, burn cash, and stay stuck.

If you want ads to support real growth (not just activity), this episode is your playbook.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

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The fastest way to scale your gym isn't working harder.

It's building systems that work without you.

In this episode of Behind Gym Doors, Mike sits down with the founder of The Hot Room, a fitness brand that grew from 1 studio to 7 locations, stayed profitable, built a cult-like culture, and is now expanding into franchising.

We break down the real systems, discipline, and leadership decisions that allowed her to scale without burning out, without breaking culture, and without losing control of the business.

Most gym owners get stuck in chaos:

More tasks → More stress → More fires → Same results.

This episode shows you how to build a gym that actually scales, with people, systems, referrals, culture, and discipline doing the heavy lifting.

If you want a gym that runs with or without you, this episode is your playbook.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

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The fastest way to grow your gym isn't more leads.

It's keeping the members you already have.

In this episode of GSDGYMS, we breaks down Part 3 of the 3 Ways Gyms Grow Revenue series: Retention, the most overlooked, most profitable, and most misunderstood growth lever in the gym business.

Most gym owners are stuck in a cycle of: More ads → More leads → More churn → Same revenue.

If your gym is growing but your bank account isn't, this episode explains exactly why.

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Your gym might be busy…and still not making as much money as it should.

Most gym owners think increasing revenue means getting more members. That's usually the slowest, hardest, and most expensive way to grow. In this episode of Behind Gym Doors, Mike Arce breaks down the second of the three real ways to grow your gym and the one most owners avoid:

👉 Increasing revenue per member. Most owners believe:

• Raising prices will cause cancellations

• Members won't buy add-ons

• Selling higher tiers will hurt the culture

But the truth is the opposite. The members who pay more:

• Stay longer

• Show up more

• Get better results

• And are far less likely to cancel In this episode, you'll learn:

• The only three ways to increase revenue per member

• Why this actually improves retention instead of hurting it

• And why avoiding it is one of the main reasons gyms stay stuck

This is the same framework used by gyms doing $30k–$100k+/month with strong margins. If you want to grow without relying on more leads, more ads, or more chaos, this episode is required listening.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

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Your gym doesn't have a lead problem.

It has a leverage problem.

Most gym owners think growth only comes from running more ads.

In reality, that's just one of three levers you can pull and it's usually the weakest one.

In this episode, I break down the three real ways to get more gym members (and more revenue) without just lighting money on fire with marketing.

You'll learn:

• The 3×3 growth grid we use with gyms scaling profitably
• Why most gyms are stuck only pulling one lever
• How to grow faster without increasing ad spend
• How referrals, retention, and conversion multiply everything
• Why operational clarity beats "more leads" every time

This is the exact framework used by gyms that consistently grow month over month while everyone else stays stuck or burns out.

If you want more members, more revenue, and more profit without guessing, this episode will change how you think about growth.

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Your marketing might look great…

…and still be losing you money.

Most gym owners track leads, cost per lead, close rate, and show rate... then wonder why their bank account tells a different story.

In this episode, I break down the only two numbers that actually determine whether your marketing is profitable, and why gyms that understand them make better decisions around ads, discounts, retention, and growth.

This framework is used by gyms consistently producing $30k–$50k+ per month in profit. It's simple. It's measurable. And it removes guesswork entirely.

If you're running ads, working with an agency, or making marketing decisions without knowing these two numbers cold, this episode is required viewing.

Want the AI tool that calculates them for your gym automatically? DM METRICS to @GSDGyms on Instagram.

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Most gym owners think marketing is about getting more leads.

Last week, a gym owner told me he spent $8,000 on Meta ads and got 147 leads. His agency sent charts, graphs, the whole victory lap.

So I asked one question:

How much revenue did it produce?

He didn't know.

And that's the real problem in 2026. It's not the owner. It's not the agency. It's that almost nobody knows what the job actually is.

In this episode, I break down the gym owner's real job as the head of marketing, the only three ways revenue can grow, and a simple framework to identify which lever your gym should focus on right now.

If you're running ads, posting content, and staying "busy" with marketing, but your revenue isn't moving the way it should, watch this all the way through.

Want the AI tool that calculates which revenue lever matters most for your gym? DM 333 to @GSDGyms on Instagram.

Listen to the audio version on the Behind Gym Doors Podcast.

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Most gym owners think marketing means ads, posts, and promotions.

That mindset is exactly why most gyms stay stuck.

In this episode, we go inside the actual 2026 marketing playbook of MTK Muay Thai Kickboxing, a gym business doing roughly $140,000 per month, to show what real marketing looks like when it's built to scale.

This isn't theory. This isn't surface-level tactics. And this definitely isn't just ads.

You'll see how marketing touches product, pricing, retention, events, culture, and team structure—and why gyms that understand this grow differently.

If you own or manage a gym and want to build something that lasts longer than a single coach or location, this is one you'll want to watch closely.

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Most gym owners think higher competition means higher risk.

In this episode, we walk through real numbers from Crowned Boxing to show why that belief often leads to missed growth, stalled momentum, and unnecessary caution.

This conversation breaks down ad spend, retention, lifetime value, and decision-making in a way every gym owner can understand... without hype or theory.

If you've ever paused ads because "it felt like the wrong month," this episode will challenge how you think about growth.

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In this final episode of the season, Mike Arce reflects on a fun and successful season of interviewing exceptional gym owners. He highlights the impressive statistic that 40% of the gyms he works with now generate over $1 million in annual revenue, a significant achievement given that less than 0.5% of gyms typically reach that milestone.

The episode dives into the key factors that differentiate the most successful gym owners, focusing on three core areas: Customer Experience, Sales and Revenue & Team Building.

This episode also features a special sponsored message from Inception Telehealth and Wellness, a company that partners with gyms to provide members with access to concierge-level functional medicine, hormone optimization, and advanced lab testing at no cost to the business. Gyms partnering with them can earn a 10-15% lifetime commission on referrals.

Don't miss the exciting announcement that this podcast, has been rebranded to "The GSD Show" and will now focus on business in general, featuring a mix of solo episodes and interviews with high-achieving individuals from various industries.

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

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Scott Carpenter turned six failing gyms into a multi-million dollar fitness business and he did it without competing on price or workouts. His secret? Selling transformation, not just training, and building a model that keeps clients committed for years. In this episode, he pulls back the curtain on the high-ticket sales systems, mentorship approach, and retention strategies that gym owners can put into play right now.

You’ll see exactly how to position $2K–$10K memberships, deliver results in the “165 hours” outside your gym, and use price to filter for the most committed clients. Scott also shares the wealth-building strategy that grows your money while you grow your gym, plus the leadership safeguards every owner needs to protect their business. If you’re ready to raise your prices, grow your profit, and build a gym that runs on purpose, this conversation is your blueprint.

Chapters (00:00) Introduction (01:45) From Financial Collapse to 6 Gyms (05:02) Mentorship vs. Coaching (09:11) Selling High-Ticket Fitness Programs (13:26) Why Real Results Happen Outside the Gym (17:39) Retention Through Renewals & Alumni (22:47) Using Price to Filter Clients (27:04) Infinite Banking for Gym Owners (33:18) Why Every Gym Needs Safeguards (38:42) Building a Committed Gym Community

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

More From Scott Carpenter Private Coaching: https://www.coachscottcarpenter.com/optin1646855122217 Website: https://theprofitlifestyle.com/ Facebook: https://www.facebook.com/scott.carpenter.16718 Instagram: https://www.instagram.com/coachscottcarpenter/

More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

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If you’re still giving tours, dropping prices, and hoping people sign up, you’re leaving money on the table. Michael Bernoff, one of the best communicators in the world, shows you how to flip the script so prospects sell themselves on joining your gym. Using his Human Interaction Technology (HIT), you’ll learn how to lower resistance from the very first hello, control the direction of the conversation, and get people excited to take action without discounting or chasing.

In this episode, Michael breaks down exactly how to match your prospect’s energy, use language that keeps you in control, and create “pattern interrupts” that make them pay attention. You’ll leave knowing how to turn “I’ll think about it” into sign-ups, handle price questions like a pro, and keep members engaged long after they join. This is the playbook for gym owners who want more conversions, higher retention, and a sales process that works every time.

Chapters (00:00) Introduction (02:27) From Shy to Sales Pro (04:33) 4 Keys to Great Communication (06:54) Matching Your Prospect’s Energy (09:29) Staying in Control of Every Conversation (13:57) NLP vs. HIT (18:15) The “Why, What, How, What If” Method (23:24) Selling Without Selling (33:12) Words That Kill Sales (46:55) Reframing Through Language (52:38) Why Empowerment Sells Better Than Pressure

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

More From Michael Bernoff Website: https://michaelbernoff.com/ Instagram: https://www.instagram.com/michael_bernoff/ Facebook: https://www.facebook.com/MichaelBernoffFanPage Twitter: https://x.com/michaelbernoff

More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

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They didn’t just build a gym, they built a movement. Doug and Thea Wood are the powerhouse couple behind The Hive, Scottsdale’s most talked-about gym and a hub for high-performing entrepreneurs. But that’s just the surface. In this episode of Behind Gym Doors, Doug and Thea share how they turned personal transformation into global impact, building a $6M gym, launching an international online school, and funding orphanages around the world… all while being unapologetically bold about their faith, brand, and message.

We dive deep into building niche communities, creating content that actually converts, and why most gym owners play too small. If you’re afraid of standing out, raising prices, or showing up authentically, this episode is your wake-up call.

Chapters (00:00) Introduction (01:14) Building a school for entrepreneur families (07:06) From weight loss to a global brand (10:13) The $6M vision behind The Hive (13:47) Why their niche gym blew up on social (16:16) Deal flow and networking inside workouts (24:01) “Everything you want is on the other side of fear” (27:16) Being raw and bold on social media (33:13) Creating a gym culture people pay a premium for

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

Connect With Doug & Thea Wood Website: https://hivefitclub.com/ The Hive Instagram: https://www.instagram.com/thehivefitclub Doug Wood Instagram: https://www.instagram.com/therealdougwood Thea Wood Instagram: https://www.instagram.com/theawood

More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

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If your content isn’t bold, it’s invisible. Brady Edwards went from selling pest control to the Video Director for YouTube’s biggest creator, MrBeast. Now he’s helping business owners rethink how they create content that scales trust, drives attention, and builds brand authority. In this episode of Behind Gym Doors, Brady breaks down the exact mindset, strategies, storytelling structure he used to grow massive online audiences and how gym owners can apply the same methods to dominate their local market. This isn’t about likes. It’s about leveraging content as a sales tool that works 24/7.

You’ll learn why short-form posts aren’t enough, how to build “one-sided best friendships” with future members, and how podcasting and YouTube unlock long-term visibility in a world driven by AI search and behavior tracking. If you run a gym or studio and want more of the right members, this episode will change how you think about marketing forever.

Chapters (00:00) Introduction (02:03) Entering VidSummit & breaking into YouTube (05:49) Wild stories from the influencer house (09:09) Directing MrBeast video & becoming part of one (13:13) Thinking big & scaling high-impact content (18:36) Why most brands stop thinking too soon (21:04) Eye-tracking, metadata & how the algorithm really works (27:38) Why YouTube is crucial for gym owners (35:45) How podcasting builds long-term trust with future clients (40:35) Building loyalty with one-sided friendships (47:22) Grow your personal brand, grow your business

Connect with Brady Edwards Instagram: https://instagram.com/bradydeluxe

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

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He dragged a 420lb sled 500 miles alone in Antarctic... In this mind-blowing episode, Akshay Nanavati, author of Fearvana (with a foreword by the Dalai Lama), shares the hard-earned lessons he learned from solo expeditions across one of the most unforgiving places on Earth.

His journey from rock bottom to redefining fear itself will change the way you look at discomfort, anxiety, and even imposter syndrome.Whether you're a gym owner resisting expansion, an entrepreneur paralyzed by “what if,” or someone struggling with self-doubt, Akshay reveals a practical mental training framework to help you lean into fear and grow through it.

You’ll learn how to rewire your brain’s survival responses, use fear as fuel for courage and progress and build “mental muscle” through intentional discomfort. If you're ready to stop avoiding fear and start mastering it, this is the episode that flips the switch.

Chapters (00:00) Introduction (02:13) The Origins of Fearvana (06:03) Rider vs. Elephant: Training Your Brain for Leadership (10:56) Mastering Yourself Through Exposure to Fear (16:53) Acceptance of Is-ness and Taking Control of Reality (20:49) Solo Trip Through Antarctica (28:55) Imposter Syndrome: Why It’s a Sign of Progress (32:04) Cold Pitching The Dalai Lama (38:05) What Fearvana Actually Means & How To Use It

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

Connect with Akshay Nanavanti Get His Book: https://www.amazon.com/FEARVANA-Revolutionary-Science-Health-Happiness/dp/1630476056 Instagram: https://www.instagram.com/fearvana YouTube: https://www.youtube.com/@Fearvana Website: https://fearvana.com

More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

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Most gym owners start with a fitness passion, instead Sheetal started with a tech background and a structured business plan, and it worked. He built three Club Pilates studios that together do over $100K/month with 50% profit margins and scaled without him onsite. In this episode, you’ll hear how he built the system, sold the portfolio, and walked away with a multi-seven-figure exit.

We break down the real numbers behind his sale, how “add-backs” boosted his valuation, why clean P&Ls attract better buyers, and how NPS helped him grow without ads. Whether you're building for freedom, scale, or a future exit, Sheetal’s approach proves you don’t need to be a fitness expert to run a wildly successful studio, you just need to think like a business owner and implement the right systems.

Chapters (00:00) Introduction (07:05) Scaling to A $100K/Month Portfolio (11:10) Why Great Product Is the Best Marketing (15:55) Using NPS and Online Reviews to Drive Growth (23:12) Health Scare & When He Started Thinking About Selling (27:24) Preparing for Exit: Financials, Add-Backs, Clean P&Ls (36:01) Valuation Multiples: Portfolio Size & Profit Matter (42:50) The Value Of Using A Broker vs. DIY Sale (48:17) Why Future Gyms Must Adapt

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

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Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

In this powerful episode of Behind Gym Doors, Loud Rumor CEO Mike Arce joins Michael Benso on the Sweat Success podcast to share what truly separates thriving gyms from those that struggle to survive.

Mike goes deep on why marketing, sales, and retention strategies alone aren’t enough, and how building a high-performing team with clear standards can transform your fitness business. You’ll discover:

• Why 81% of gyms fail in their first year (and how to avoid it)
• How to get the right people in the right seats in your business
• How to tie compensation to outcomes
• How to raise your team’s standards so they self-correct, execute consistently, and win
• Why NLP and effective communication can unlock buy-in from your staff and members

If you’ve ever struggled with marketing campaigns that flop, team members who aren’t fully bought in, or retention issues that drain your profits, this episode is a must-watch. Subscribe to Behind Gym Doors for more real conversations with top fitness industry leaders who’ve built million-dollar gyms and businesses.

Check out Michael Benso’s Sweat Success Podcast: / @sweatsuccesspodcast 👉

Download Mike’s new book, The Standard, here: https://a.co/d/atZ70dA 👉 Join the next GSDCON fitness business conference: https://gsdcon.com/

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Tai Kyon, owner of one of New York's most successful F45 studios, reveals how he turned his startup gym into a $100K/month powerhouse, without ads or gimmicks.

Formerly a 275-pound tech executive, Tai's personal transformation fuels a studio culture built on empathy, excellence, and elite service. Today, his team leads the most positively reviewed F45 franchise globally, powered by a $250/month kindness budget and a mindset rooted in “unreasonable hospitality.”

In this episode, Mike Arce covers how Tai mapped every member touchpoint, from the first walk-through to cancellation, to eliminate friction and create delight. From snow removal and childcare to handwritten holiday cards and birthday celebrations, this is a masterclass in how small moments drive massive results.

If you're ready to build a gym experience tailored to the customer that sells itself, this episode is for you.

Chapters

(00:00) Introduction

(03:18) Tai’s 100 LB Weight Loss Wake-Up Call

(08:15) Stoicisms major Impact on Tai’s Life

(12:04) Random Acts of Kindness: The $250 KPI Explained

(21:09) Mapping the Member Journey To Remove Friction

(27:44) Specifics of Tai’s Unique Onboarding Process

(32:23) Why This F45 Is The Highest Rated In Network

(44:36) The Importance Of Creating Intangible Moments

(51:46) Time Is the Most Valuable Currency To Share

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

More From Loud Rumor Website: https://www.loudrumor.com/

Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

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Mike Arce sits down with Adam Kifer, CEO of Relentless Media and author of “The Relentless Marketer,” to unpack why most gym owners fail at paid ads and how to fix it by leading better, thinking bigger, and leveling up your team.

This episode is a deep dive into the real reasons your leads don’t convert, your ads stop working, and your team underperforms. From coaching culture to marketing psychology to building internal belief systems that scale, this is the mindset reset most fitness entrepreneurs need, but rarely get.

Chapters

(00:00) Introduction

(02:18) Why Average Thinking Is Costing You Growth

(05:40) How to Level Up Your Team’s Thinking

(09:03) Paid Ads vs. Performance Leadership

(13:27) Building a Coaching Culture in Your Studio

(18:50) Marketing That Makes Members Feel Seen

(22:42) What Most Owners Get Wrong About Sales

(27:14) The Power of Internal Belief Systems

(33:01) How to Make Your Team Obsessed with Winning

(38:44) Training for Skill vs. Training for Identity

(45:16) Final Advice for Leaders Who Want More

Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs.

🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

🔔 Hit the notification bell so you never miss an episode of The Behind Gym Doors Podcast! Connect with Adam Kifer

Website: https://relentlessmediaagency.com

Instagram: / adamkifer

LinkedIn: / adamkifer

More From Loud Rumor

Website: https://www.loudrumor.com/

Instagram: / loudrumor

LinkedIn: / loud-rumor

Facebook: / boom.loudrumor

Twitter: / loudrumor

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Mike Arce sits down with Megan and Scott Hanson, the founders of High Ride Cycle, to reveal how they’ve built a cult-like studio brand through next-level marketing automation, three iconic promotions a year, and an unforgettable in-studio culture.

They’ve grown to 800+ members across three locations while keeping their ops lean, their campaigns personal, and their customer journey fully mapped out from lead nurture to milestone celebrations to cancellation saves.

Chapters (00:00) Introduction (01:55) What Makes High Ride Culture So Addictive (04:56) Automating the Customer Journey: Where to Start (08:46) The Tools They Use: BrandBot & Mariana Tek (13:05) Celebrating Members and Turning It Into Marketing (19:17) The Cancellation Save Sequence (25:00) How One Marketer Runs It All (28:26) Inside Their Six-Figure Black Friday Campaign (34:05) Targeted Promos That Actually Convert (40:26) Scaling Automation Without Losing Your Mind (46:04) Final Advice: Start Simple, Build Over Time

Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs.

🔔 Hit the notification bell so you never miss an episode of The GSD Show!

🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Connect with Scott & Megan Website: https://www.highridecycle.com YouTube: https://www.youtube.com/@highridecycle2859 Megan's Instagram: https://www.instagram.com/megan_hansonn Scott's Instagram: https://www.instagram.com/smhanson1

More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

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Smart gyms don’t scale through hard working individuals, they scale through hard working systems. Grace Giles, the powerhouse behind one of the world’s highest-performing F45 studios, reveals how she turned burnout into balance, scaling to $141K/month while traveling and stepping away from daily operations. Grace shares how she leverages virtual assistants, tools like Loom and Canva, and detailed SOPs to free up her time while delivering elite-level client experiences. Her playbook is a masterclass for studio owners serious about sustainable growth.

In this episode of Behind Gym Doors, Mike Arce and guest Grace Giles break down what it takes to grow a fitness business that runs with precision, without burning you out. From scalable systems and long-term marketing to team accountability and member retention, this conversation delivers the tools you need to shift from working in your gym to leading above it.

Chapters: (00:00) Introduction (04:03) Planning for Slow Seasons & Building a Strong Team (07:06) Systems Over People: The Foundation for Growth (13:00) Long-Term Business Planning & Leveraging Technology (19:44) Pricing, Value, and Mindset Shifts (23:14) Team Culture: High Standards with Heart (31:11) Engaging Community Through Events (35:27) Hiring Philosophy & Leading with Grit (42:19) Personal Growth & Vision for the Future

🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

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Smart studios don’t just market, they engineer member behavior. In this episode of Behind Gym Doors (formerly the GSD Show), fitness business expert Mike Arce is joined by Dave and Kimberly from Blended Athletics, a high-performing gym in Nova Scotia, Canada. They break down the exact referral campaigns, email strategies, and retention formulas that drive over 90% conversion rates. This combination of strategies has maximized revenue per member without relying on costly paid ads.

Blended Athletics uses psychology-driven marketing emails, seasonal campaign planning, and strategic VA support to generate high-quality leads at scale. Discover why their biannual “$30 for 30” referral program outperforms industry-standard advertising, and how layering direct mail, social media engagement, and high-ticket offers creates a complete marketing ecosystem. Whether you're opening your first studio or scaling to multiple locations, this episode delivers step-by-step frameworks built specifically for fitness studios looking to win long-term.

Chapters (0:00) Introduction (1:37) Business Overview (2:18) Marketing Strategies & Lead Sources (6:00) Member Referral Campaigns & Sales Conversion (10:00) Psychological Marketing Techniques in Emails (28:30) Direct Mail Campaign & Organic Lead Generation (33:00) Lead Quality, Sales Process & Virtual Assistant Role (38:00) Marketing Philosophy & Multi-Channel Approach

Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs.

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🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

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🔗 Ready to GROW your studio? Schedule a free call to learn how we can help: https://loudrumor.com/discover

If you think more ads are the key to scaling your studio, think again.

In this episode, Loud Rumor CEO, Mike Arce, sits down with Allison Moreno, founder of a massage studio brand on track to hit $20 million in revenue, to reveal what actually fuels sustainable growth: leadership, systems, and real operational strategy.

From building a 10-person support team to scaling without ad spend, Allison shares how she evolved from burned-out operator to a confident CEO leading nearly 300 employees. If you’re serious about multiplying revenue and reducing your time in the weeds, this is the mindset and playbook shift you’ve been waiting for.

Chapters (00:00) She Wasn’t Profitable. Here’s What Changed (01:50) Scaling Starts with Growing You (04:46) How to Stop Doing Everything Yourself (07:01) The First Hire That Bought Back Her Time (10:13) How to Build a Team That Actually Performs (14:22) What Most Owners Don’t Understand About Empathy (20:46) Time Management That Actually Works (26:00) The Lie That Almost Limited Her Growth (33:36) The Gift Card Strategy Worth $2M+ (41:28) Why Paid Ads Stopped Working and What Replaced Them (52:17) How to Run Referral-Only and Still Scale (58:37) Be the Dumbest in the Room (and Reap the Rewards)

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If there’s someone on your team you know isn’t a fit, but you’re still holding on, this episode is the wake-up call you’ve been avoiding.

In this episode, Loud Rumor CEO Mike Arce delivers an honest message every leader needs to hear about what it really means to let someone go… and why NOT doing it might be the most selfish move of all.

You’ll walk away with a new framework that:

• Ends the emotional guilt trip
• Unlocks space for your next A-player
• Protects your best team members from burnout

This isn’t about being heartless. It’s about being high-performing. And you won’t lead the way you’ve always led after hearing it.

Don’t wait to learn this lesson the hard way... press play now before it costs you your culture, your growth, or your peace.

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Website: https://www.loudrumor.com/

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If your studio is struggling with retention, reviews, referrals, or upgrades, this episode flips the script.

Inspired by an unforgettable act of hospitality, Loud Rumor CEO, Mike Arce, dives into how studios can create standout member experiences that drive lasting loyalty.

You’ll hear how one F45 owner built a 700+ five-star review reputation and how Loud Rumor members are using similar strategies to reduce attrition to 2–3%.

From real-world examples to practical ways to reintroduce meaningful touchpoints, this episode is a masterclass in making your studio unforgettable.

This is what marketing looks like when it’s rooted in care, not clicks.

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Website: https://www.loudrumor.com/

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🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

If you’ve ever thought more leads were the answer to your gym’s growth, think again.

In this episode of The GSD Show, Mike Arce is joined by Rich and Jade from Crowned Boxing to unpack how they slashed their gym’s attrition rate from 20% to just 4% and why retention was the real growth lever.

From strategic onboarding and in-body progress checks to class revamps, gamified rewards, and ambassador programs that actually work, they reveal the exact plays that transformed their business in just a few months. This is a masterclass in what it really means to scale a fitness studio that people stay loyal to.

Chapters (00:00) Introduction (02:01) The Real Problem Behind Flat Growth (04:11) Using Military Strategy (OODA Loop) in Gym Retention (06:17) How Class Variety Reduced Member Drop-Off (10:04) The Power of Bi-Weekly Progress Check-Ins (14:24) Shadowboxing Videos: A Hidden Retention Tool (21:20) The Psychology Behind Pre-Booking Classes (24:20) What to Focus on After Fixing Retention (27:14) Re-Engagement Strategies for Old Leads (29:15) Community Events That Boost Retention and Sales (30:06) High-Value Onboarding and Bag Tag Gamification (33:31) The Member Ambassador System (36:12) Hiring for Culture Fit Using Personality Tests (40:44) Final Advice for Fixing Attrition Fast

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More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/loudrumor

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If you've ever blamed your marketing agency for poor results, this episode will challenge everything you think you know about paid ads, lead generation, and agency relationships.

Adam Kifer joins Mike Arce to reveal why most gym and martial arts studio owners fail with ads—and what separates the top performers from the frustrated ones. From community-driven lead strategies like “business baskets” to retargeting hacks and onboarding that actually works, this is your new playbook for scaling smarter.

Chapters (00:00) Introduction (02:57) The #1 Key to Agency Success (06:18) Stop Treating Agencies Like Vendors (09:45) This $450 Local Strategy Got 250 Leads (15:14) Retargeting That Actually Works (28:57) Social Proof That Drives Real Conversions (34:05) The 3 Levers That Actually Grow Revenue (36:22) Why Most Gym Owners Ignore Critical Metrics (40:57) How Adam Accidentally Built a 50-Client Agency

Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs.

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🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

Connect with Adam Kifer Instagram: https://www.instagram.com/adamkifer YouTube: https://ww.youtube.com/⁨@adamkifer⁩

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Mike Arce sits down with Lindsay Greenlee, a former PhD professor who walked away from academia to launch one of the top 5 Pure Barre franchises in the country. She didn’t just build a studio—she built a movement that’s helped over 1,000 women reclaim their health and confidence.

Lindsay shares exactly how she turned her lack of fitness industry experience into a superpower—leveraging storytelling, clarity, and community to create a brand that closes 60% of leads without high-pressure sales. From content that converts to building a team you can trust, this episode is a masterclass in how to scale a studio that runs on retention, not constant acquisition.

Chapters (00:00) Introduction (02:15) Lindsay's Background and Transition from Academia (08:30) Building the Pure Barre Business (15:00) Lead Generation Strategies (22:00) Achieving a 60% Close Rate (28:30) Retention and Community Building (35:00) Advice for Gym Owners

Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs.

🔔 Hit the notification bell so you never miss an episode of The GSD Show!

🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Connect with Lindsay Instagram: https://www.instagram.com/lindsay.at.pb/ YouTube: https://youtube.com/@lindsaygreenlee5553 Website: https://zaap.bio/TrainwithLindsay

More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

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“You shouldn’t work in your business—only on it.”

It’s a phrase we’ve all heard. Maybe even lived by. But in this episode of the GSD Show, Loud Rumor CEO Mike Arce challenges that long-standing business mantra and unpacks a powerful asterisk we’ve all been missing.

After a candid fireside chat with high-performing entrepreneurs (including one with a $500M valuation), Mike shares why sometimes getting in the weeds is not only necessary—it’s the smartest move a leader can make. From shadowing employees to stepping into unfilled roles, this episode explores how strategic immersion inside your business can actually unlock the breakthroughs you need to work on it more effectively.

You’ll walk away with a sharper lens on:

• When it’s wise to jump into the day-to-day
• How to avoid getting stuck in the “operator trap”
• Why AI, automations, and VAs can only go so far
• How to treat “in the business” work like a house flip—not a permanent home

If you’ve ever felt torn between delegating and diving in, this episode is for you.

More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor

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In this new episode of The GSD Show Podcast, Mike opens up about a personal battle with burnout that stretched across nearly half a year—and the surprising realization that pulled him out of it.

What if burnout isn’t really about being overworked? What if it’s about lack of progress?

Mike shares the internal dialogue, tough questions, and game-changing mindset shift that helped him rediscover motivation, re-energize his team, and dramatically reduce member attrition—all without switching companies or overhauling his role.

If you’ve ever felt stuck, tired, or uninspired in your work—even if it’s work you love—this episode is a must-listen. Learn how to:

• Recognize the hidden root of burnout
• Reframe your thinking to break the cycle
• Use your business as a tool to train your mind for progress
• And reignite the fire that got you started in the first place

➡️ Listen now and start building the skill that keeps burnout from following you into your next venture.

More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor

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What if you could grow your gym to full capacity—without spending a dollar on ads? Laurel Roach reveals the strategy that helped her do exactly that.

In this episode of The GSD Show with Mike Arce, fitness entrepreneur and Alloy franchise partner Laurel Roach breaks down the referral and relationship marketing system that’s fueling explosive growth at her North Scottsdale location and how you can do the same. A former corporate executive turned purpose-driven business owner, Laurel shares the mindset, tactics, and community-building playbook that helped her go from cold start to sellout.

You’ll learn how to build high-value partnerships with local businesses, create authentic cross-promotions that drive leads, and launch member-get-member referral programs that feel good and convert. Laurel also opens up about overcoming rejection fears, her journey from burnout to impact, and how she’s creating a ripple effect of transformation for her members, her team, and her family.

Chapters: (00:00) Introduction (03:12) From Janitorial Sales to Gym Owner: Laurel’s Backstory (08:45) The Service-First Mindset Behind Her Referral Success (16:51) How to Build Local Partnerships That Actually Drive Leads (21:10) Scripts, Social Tactics & Real Walk-In Conversations (30:22) Creating the Scottsdale Wellness Collective (34:46) The Instagram Strategy That Launched Her Studio (41:53) Monthly Referral Events That Convert on the Spot (47:16) Rejection Proof: How to Sell Without Fear (52:13) The Real Close Rate—and What Success Really Looks Like

🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Connect with Laurel https://www.instagram.com/laurelroach https://www.instagram.com/alloyscottsdalegrayhawk https://alloypersonaltraining.com/location/scottsdale-grayhawk-az/

More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

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You’re Sitting on a Goldmine: Unlocking the Power of Email in Your CRM

In this episode, Mike Arce, CEO of Loud Rumor, reveals why most fitness studios are sitting on a goldmine—and wasting it. With over 4,000 gyms served across 11 countries, Mike breaks down the real difference between sending emails and doing email marketing.

Learn why your CRM is your most underutilized asset, how to think about paid vs. earned vs. owned traffic, and what a proper customer acquisition cost (CAC) should look like if you're aiming for real profitability. He also shares one of the most effective email tactics studios can use today to reignite leads you thought were long gone—the legendary 9-word email.

Whether you're trying to drop CAC, boost lifetime value, or stop depending solely on paid ads, this episode will show you how to turn your list into a lead-generating machine.

🔗 Learn more: loudrumor.com

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What if social media could consistently bring new members to your gym without spending a fortune on ads? Felicia Romero shares her game-changing strategies that every gym owner needs to know!

In this episode of The GSD Show with Mike Arce, powerhouse entrepreneur, fitness expert, and media personality Felicia Romero reveals the strategies behind her rapid gym growth. As a franchise partner with Ohm Fitness and host of the Hi Felicia Podcast, Felicia shares how she turned her gym into a thriving community-driven business while mastering high-ticket sales and leveraging organic social media tactics.

You'll learn how to build a bulletproof belief system, integrate AI-driven marketing strategies, and maximize content creation efficiency – all while keeping your members engaged and coming back. Plus, Felicia opens up about her personal journey with fitness after 40 and how her mindset has transformed her entrepreneurial path.

Chapters: (00:00) Introduction (01:26) Social Media Hacks That Attract New Members (08:14) High-Ticket Sales: Sell More Without Feeling Sleazy (19:36) Building a Community That Keeps Members Coming Back (23:10) How AI Can Help Your Gym Get More Clients (27:33) Turning Social Media Followers into Paying Members (34:24) Staying on Trend: Real-Time Social Media Strategies (40:25) Content Creation Tips for Busy Gym Owners (45:28) The Best Editing Tools for Quick, Professional Videos (54:31) Final Thoughts: Key Takeaways to Grow Your Gym

🔗 Ready to GROW your gym? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Connect with Felicia: Website: www.feliciaromero.com Instagram: www.instagram.com/feliciaromero Hi Felicia Podcast: https://podcasts.apple.com/us/podcast/hi-felicia-podcast/id1452882382

More From Loud Rumor Website: www.loudrumor.com Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

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There’s a new rule that could flip your entire business model upside down—especially if you rely on memberships, subscriptions, or recurring payments.   Most business owners have never heard of it. Even fewer are ready for what’s coming. And the price of not knowing? Let’s just say... it’s not cheap.In this episode, Mike breaks down the rule, the risk, and the smarter way to move forward.    If you charge monthly, you can’t afford to skip this one.

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How This Studio Owner 3X’d Revenue and Built a Team That Scales Hosted by Mike Arce, CEO of Loud Rumor

In this episode, Mike Arce sits down with Caitlin Bovée, a studio owner in Ontario who scaled her business from $40K/month to over $160K/month—and opened a new location along the way.

They break down the mindset shifts, operational systems, and leadership habits that transformed her business, without relying on gimmicks or shortcuts.

You’ll learn:

– What Caitlin changed in her sales process to go from “no system” to 80–90% conversion – How her team uses monthly optimization meetings to evolve with consumer behavior – Why having a lead gen specialist (and no referral system) still works when the product is dialed in – How focusing on leadership development—not just strategy—was the biggest unlock

Whether you’re stuck at $50K/month or building toward your first $1M year, this episode will challenge how you think about growth—and help you focus on what actually drives results.

💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call.

To learn more go to LoudRumor.com

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Loud Rumor- Where the Best Gyms Go to Grow

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Description:

How To Lead from Any Seat on the Team — Managing Up for a Stronger Studio Culture Hosted by Mike Arce, CEO of Loud Rumor

Whether you’re the owner of a gym, a front desk manager, or part of the coaching team, this episode is for you—and it’s one your entire team should hear.

Mike Arce breaks down one of the most overlooked leadership skills in business today: managing up.

You’ll learn:

– Why great teams don’t just manage down… they lead in all directions – How to strengthen your studio’s culture without changing your title – What most employees misunderstand about their leaders—and how to build real trust – The mindset shift that turns frustration into influence

If you're ready to create a gym culture where communication is clear, leaders grow stronger, and everyone feels seen—this episode will show you how.

Share it with your team. Set a time to discuss it. And start building the kind of studio people never want to leave.

💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call.

To learn more go to LoudRumor.com

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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

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🎧 How to Maximize the ROI from Your Coaching or Mastermind Program

Hosted by Mike Arce, CEO of Loud Rumor

If you're a gym owner investing in a mastermind or coaching program—or thinking about it—this episode is a must-listen. With over 15 years of experience in high-level coaching circles, Mike Arce breaks down the real keys to getting the most out of these programs.

You'll learn:

• Why the best in the world always have multiple coaches
• How surrounding yourself with winners shapes your habits and mindset
• What “maximum value” really looks like (it’s not about attending every call or watching every video)
• A game-changing mindset shift that separates good results from exponential growth

Tune in and discover how to focus on what actually moves the needle in your business—and why you don’t need to use every tool in the toolbox to win big.

👉 Visit LoudRumor.com to learn more about working with the team behind over 4,000 top fitness studios worldwide.

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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

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Mike Arce: https://www.linkedin.com/in/mikearcelive/

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In this episode, Mike Arce, CEO of Loud Rumor, breaks down the key differences between managers and leaders and why understanding this distinction is crucial for business success. He shares an insightful exercise from a recent event, demonstrating how managers keep operations on track while leaders focus on judgment and growth.

Mike also introduces the "131" problem-solving method and emphasizes how leadership isn’t about title but mindset. Whether you're an owner, manager, or employee, this episode will challenge you to step up, think like a leader, and contribute to your company's success.

💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call.

To learn more go to LoudRumor.com

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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

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Mike Arce: https://www.linkedin.com/in/mikearcelive/

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In this episode of The GSD Show, the leading fitness business podcast, we break down what it takes to be a successful employee in the gym space.

If you’re working in a boutique fitness studio—whether it’s HIIT, Pilates, yoga, kickboxing, spin, or any specialized training facility—this episode is packed with game-changing insights to help you thrive in your role.

Mike Arce, CEO of Loud Rumor, shares powerful lessons from working with over 3,700 fitness studios across 11 countries, revealing what separates top-performing employees from the rest. He breaks down key expectations, the mindset required to excel, and how to determine if a career in fitness is truly right for you.

You’ll learn: ✅ The must-have traits of highly successful gym employees ✅ The importance of culture fit and aligning with your gym’s values ✅ How to take ownership, embrace learning, and stand out as a leader ✅ Why sales, coaching, and management each require unique skill sets—and how to excel in your role

Inspired by the latest GSDCON event at First Form HQ, this episode will challenge you to level up and redefine success in your fitness career. Tune in now and take your gym career to the next level!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

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Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

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In this episode of The GSD Show, the leading fitness business podcast, we break down why most gym owners are stuck in a cycle of low profits and high attrition, but not Jeff Binek.

Jeff has turned his gym into a $2.3M real estate empire, built a 7-figure fitness business, and maintains industry-best retention rates—all while working toward removing himself from daily operations. If you're tired of the constant grind and want to learn how to build real, sustainable wealth as a gym owner, listen now!

To learn more go to LoudRumor.com

Subscribe to our YouTube channel for more stories like this: https://www.youtube.com/@Loud-Rumor

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In this episode of The GSD Show, the leading fitness business podcast, we break down one of the biggest challenges gym owners face—retention. He explains why most fitness studios struggle to keep members long-term and how shifting from a tactical to a strategic mindset can make all the difference.

Listeners will discover: ✅ The most common mistake fitness business owners make when trying to improve retention ✅ The Job to Be Done framework that top-performing studios use to retain 97-99% of their members ✅ Key metrics and leading indicators that predict cancellations—so gym owners can take action before it’s too late ✅ Real-world success stories of studios that reduced attrition from 20% to just 3%, adding hundreds of thousands in long-term revenue

With competition rising and fewer people holding boutique gym memberships, improving retention is more important than ever. Mike shares actionable insights that can transform a gym’s ability to keep members engaged, committed, and seeing results.

💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call.

To learn more go to LoudRumor.com

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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

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Mike Arce: https://www.linkedin.com/in/mikearcelive/

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In this episode of The GSD Show, the leading fitness business podcast, we break down why most fitness business owners are focused on the wrong things regarding retention—and how simple adjustments in tracking, engagement, and results can dramatically reduce attrition. While most gyms struggle to achieve sub-12 % attrition, Dave and Kimberley from Blended Athletics have cracked the code; keeping their members on average for over 2 years!

If you’re tired of the endless cycle of new member sign-ups and cancellations, watch this now!

The secret behind their incredible success? Tune in to find out!

To learn more go to LoudRumor.com

Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor

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Loud Rumor- Where the Best Gyms Go to Grow

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In this episode of The GSD Show, the leading fitness business podcast, we break down how storytelling impacts sales, leadership, and business growth. The greatest CEOs and visionaries share one key skill: the ability to tell powerful stories.

Mike Arce, CEO of Loud Rumor shares a real-life coaching session with a fitness business owner struggling to maintain top sales and retention. The missing piece? Authentic storytelling. Learn how conviction and details in your messaging can inspire your team, create deeper client connections, and drive success.

🔹 How storytelling boosts sales & retention 🔹 Why conviction is key in sales 🔹 Actionable tips to improve storytelling

👉 Want to grow your fitness studio? Book a call: https://www.loudrumor.com/discover

To learn more go to LoudRumor.com

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In this episode of The GSD Show, the leading fitness business podcast, we break down what it takes to run a thriving fitness business. Mike Arce sits down with Rick Mayo, CEO and Founder of Alloy Personal Training Franchise. Together, they explore:

1. The key traits of successful fitness business owners.
2. Actionable strategies to attract more members, boost revenue, and optimize your operations.
3. Real-world insights from coaching fitness studios across the globe.

As a franchisee of Alloy with studios in Arizona and Texas, Mike shares firsthand experiences alongside his expertise gained from working with hundreds of fitness business owners. Whether you’re a seasoned gym owner or just starting out, this episode is packed with actionable takeaways to help you grow your business.

🎧 Don’t miss this engaging conversation full of leadership insights, growth strategies, and practical advice for fitness entrepreneurs!

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In this episode of The GSD Show, the leading fitness business podcast, we break down the pervasive issue of stress among business owners, highlighting statistics that reveal the high levels of stress they experience compared to the general population. Mike Arce emphasizes the importance of reframing stress as a challenge rather than a threat and shares practical strategies for managing stress, including time management techniques and delegation. The conversation aims to equip business owners with insights and tools to enhance their productivity and mental well-being.

To learn more go to LoudRumor.com

Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor

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In this episode of The GSD Show, the leading fitness business podcast, we break down why chasing more leads might be the wrong focus for your fitness studio and how plugging the holes in your business can lead to massive growth. Think more leads will fix your business? Think again. Drawing on insights from working with over 3,700 gyms worldwide, Mike explains why member retention—not lead generation—is the key to long-term success. What if your business could only grow by keeping the members you already have? Tune in to discover actionable strategies to reduce attrition, exceed client expectations, and turn your members into loyal advocates for your brand.

To learn more go to LoudRumor.com

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Loud Rumor- Where the Best Gyms Go to Grow

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In this episode of The GSD Show, the leading fitness business podcast, we break down the secret to cutting attrition and boosting revenue in your fitness business. Jeremy and Luis share how consistent sales training, ancillary sales strategies, and team alignment helped them achieve an impressive 5% attrition rate—well below industry standards. Learn their actionable methods for increasing retention, driving revenue, and creating a strong, engaged team. This is a must-watch for gym owners looking to elevate their business.

The secret behind their incredible success? Tune in to find out!

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In this episode of The GSD Show, the leading fitness business podcast, we break down why tough times in business are more common than you think and what the stats reveal about the current landscape. If 2024 has felt like a challenging year, you’re not alone—and it’s not a reflection of failure. Whether you’re feeling stuck, overwhelmed, or just looking for some perspective, this episode will help you reframe your challenges and remind you that you’re not as far off-track as you might think. Stick around—some of the stats we share might just shock you.

To learn more go to LoudRumor.com

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In this episode of The GSD Show, the leading fitness business podcast, we break down how value stacking and personalized consultations can lead to higher retention, better member outcomes, and a 90% close rate. Mike sits down with Danny Farrar, CEO & Founder of Soldierfit, to explore Danny’s “One Major Move”. Danny shares insights into combining brick-and-mortar gyms with online programs to create a seamless member experience, boost trainer satisfaction, and increase revenue. Whether you're a gym owner, manager, or fitness entrepreneur, this episode is packed with actionable strategies to enhance your business and serve your clients better.

The secret behind their incredible success? Tune in to find out!

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In this episode of The GSD Show, the leading fitness business podcast, we break down the powerful distinction between features and benefits in the fitness industry and how this shift in communication can significantly enhance client retention with Mike and Hye Jin Kalgoankar. Hye Jin shares real-world insights on crafting brand messaging that resonates with prospective clients, emphasizing why what you say matters more than what you do. They explore practical ways to communicate the benefits of what our workouts and community do effectively and how team alignment can amplify this impact. Tune in for actionable strategies on engaging clients, building trust, and fostering a committed community around your fitness brand. This episode is essential for fitness studio owners, managers, and anyone looking to connect more deeply with clients.

The secret behind their incredible success? Tune in to find out!

To learn more go to LoudRumor.com

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In this episode of The GSD Show, the leading fitness business podcast, we break down the difference between shoulds and musts—the mindset shift that separates successful fitness businesses from the ones that stay stuck. Are you stuck in the cycle of saying, “We should be doing this,” but never actually getting it done? We share actionable strategies to transform your approach to client retention, lead generation, and revenue growth. Join us as we dive into prioritizing your “musts” to create a lasting impact on your business and your clients.

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In this episode of the GSD Show, we tackle a question that’s top of mind for every business owner: What should you really look for when bringing someone onto your team? While qualities like hard work, intelligence, and accountability are essential, there’s one quality that many people prioritize—common sense—that might not be as valuable as you think. Join us as we break down why focusing on ‘common sense’ could be misleading and what traits to prioritize instead to build a truly winning team.

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In this episode of the GSD Show, we challenge a common belief in the fitness industry: Is retention really your biggest constraint? While high attrition numbers might seem like the main problem, there's often a deeper issue at play. We break down why focusing solely on retention might be holding you back and explore what could truly unlock your business's potential. Tune in to gain a fresh perspective on what's really limiting your growth.

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In this episode, Mike and Benji dive deep into the perception of sales and how it impacts success. They explore why many people are resistant to sales, uncovering common misconceptions and the mental barriers that hold them back. Mike and Benji emphasize the importance of shifting the mindset around sales from being pushy to seeing it as a way to help others achieve their goals. They share practical strategies for building confidence in sales teams, understanding and coaching prospects effectively, and creating a genuine connection to drive conversions. This episode offers valuable insights for business owners, gym managers, and anyone in a sales-driven role to redefine what selling truly means and inspire a higher level of commitment and results.

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In this episode of the GSD Show, we dive into a debate: What should come first—systems or people? We explore how each approach impacts your business's growth and success. Plus, we'll tackle whether fitness is a transactional business or a relational one, revisiting some past insights with fresh perspectives. Tune in to hear how new information has shifted our views and what that means for your fitness business strategy.

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In this episode, we are sharing a special recording from a talk that Mike Arce gave for Bedros Keuilian's elite mastermind group.

For those who don’t know, Bedros is the founder of Fit Body Boot Camp and a successful entrepreneur and investor. This talk took place at an exclusive private dinner for his high-level mastermind, where members flew in from around the world.

Mike had the honor of being the keynote speaker, and his presentation focused on sales strategies—specifically, how to avoid being the average sales guy and close deals at higher rates and price points. Enjoy!

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If you're struggling with sales or if you're ever on that roller coaster ride of sales having its ups and downs and you want to know what to do in the downtime, this episode will help you identify ways to improve your sales drastically and quickly.

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In this episode, Mike Arce interviews Eddie Smith and Simone Wasef from Outdoor Group Fitness (OGF) about their remarkable journey in the fitness industry. They discuss their unique outdoor fitness model, the importance of creating a welcoming community, and the strategies that have led to their impressive growth in membership and revenue. The conversation highlights the significance of teamwork, effective marketing, and community engagement through events, showcasing how OGF has built a strong brand and loyal customer base.

Important highlights:

• OGF's revenue grew from $25K to $83K in two years.
• Creating a unique outdoor fitness experience attracts attention.
• Personal connections with members are crucial for retention.
• Partnership dynamics can enhance business success.
• Hiring for core values is more important than skills.
• Consistency in marketing leads to sustainable growth.
• Community events foster member engagement and loyalty.
• Social media is a powerful tool for lead generation.
• Understanding your target audience is key to marketing.
• Building a strong team culture drives business success.

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If you're feeling overwhelmed and yet still dropping balls or not moving forward in the business, there might be a reason. I'm sure you've been wondering what that reason might be, and you're reaching for answers and still coming up short.

Well, in this episode, I share with you what happened in a conversation with a gym owner that felt the same way, and how we were able to help him overcome it and get back on a better track to success.

Enjoy!

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In this conversation, Mike Arce and Michael Friedman discuss how to maximize ad spend in digital advertising. They emphasize the importance of having a strong organic content strategy before diving into paid ads. They also discuss the need to create a full-funnel strategy, including brand awareness and lead generation, and the importance of engaging and nurturing leads. They highlight the value of using AI tools to support lead follow-up and qualification. Additionally, they discuss the significance of improving contact rates, booking rates, and show rates to maximize the value of each lead. They also stress the importance of asking for referrals at the point of sale to further increase customer acquisition. Overall, the conversation provides valuable insights and strategies for getting the most out of every dollar spent on paid ads.

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In this episode, I explore two contrasting stories that happened on the same day.

One features a business owner who is skeptical and pessimistic about how the economy could impact their business.

The other story highlights a new, inexperienced entrepreneur with no formal training who just had their best sales day ever.

Whether the economy is used as an excuse or a motivator, this episode dives into how you have the power to choose your perspective and navigate through it.

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In this episode, host Mike Arce sits down with Michael Friedman from SupaFitGrow to reveal the secret that most fitness entrepreneurs miss: building trust and authentic relationships with prospects before ever making a sale.

Discover how top fitness studios like Anytime Fitness have boosted their lead conversion rates by over 30% by focusing on real connections rather than just sales tactics.

Michael shares his powerful 4-Step Method for Relationship Building and proven strategies that have taken fitness businesses to the next level.

Whether you're struggling with cold leads or looking to increase retention, this episode is packed with game-changing insights!

GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

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As leaders, we're often faced with making critical decisions throughout our careers. Surprisingly, many entrepreneurs and leaders aren’t naturally great at decision-making; it's often a weak spot in their personality assessments. They simply make so many decisions that they inevitably stumble upon some big wins. But what if we could improve our decision-making process? In this episode, I share a powerful tool I've used for years to make bigger, better decisions—faster.

Tune in to learn how you can enhance your decision-making and achieve even greater results.

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In this episode, Griff Long, Brand President of Upgrade Labs, discusses the concept of sales quadrants, which are based on behavior styles.

He explains that understanding someone else's behavior style allows for better communication and connection. The four behavior styles are formal, informal, dominant, and easygoing.

Griff provides insights into how to approach and communicate with each style, including dos and don'ts. He emphasizes the importance of listening and asking open-ended questions to quickly assess someone's behavior style.

Mike and Griff discuss effective communication techniques in sales, specifically when dealing with different personality types. They share strategies for overcoming objections and gaining buy-in from potential clients, particularly when it involves consulting with a spouse or partner. Griff emphasizes the importance of understanding and adapting to different communication styles, and provides tips for building rapport and making authentic connections. They also discuss the value of training and role-playing to improve sales skills.

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In this episode, our guest Michael Friedman from SupaFitGrow talks about...copywriting! Copywriting is becoming increasingly important in digital marketing. In the past, optimizing ads was the key to success, but now creativity and good copywriting are crucial.

Many businesses struggle with copywriting because they don't understand their target audience or how to create an emotional connection. Researching your ideal avatar and understanding their pains, challenges, and goals is essential for effective copywriting.

It's also important to differentiate your brand from competitors and have a unique selling proposition (USP). Copywriting should include storytelling and highlight the benefits of your product or service. Testing and learning from data is an ongoing process in copywriting.

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If you've read enough books, listened to enough podcasts, or followed enough influential people, you've probably heard that in order to become great at something, you first have to be willing to be really bad at it. But for many entrepreneurs and people in general, this is a tough concept to embrace. In this episode, we dive into how to understand this mindset and explore ways to overcome the initial struggle. Enjoy!

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In this episode, siblings Teresa and Gerald Hodges share the powerful strategies that helped them cut their gym’s cancellations in half. Learn how this dynamic brother-sister duo transformed hesitant members into committed clients and drastically improved their retention rates. They reveal the key changes they implemented, their personalized approach to member experience, and how they keep their community engaged and coming back for more. If you're a gym owner struggling with cancellations, their proven tactics will provide the insights you need to boost loyalty and retention.

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In this episode, we sit down with Michael Friedman, co-founder of SupaFitGrow in Australia, to dive into the critical role of compelling offers in marketing success, especially for gyms. Michael shares insights on how his company has revolutionized lead generation for fitness centers by crafting tailored, high-value offers that resonate with specific target audiences. We explore the art of value stacking, understanding customer pain points, and the impact of urgency and scarcity in driving action. Whether you're a business owner or marketer, this conversation offers practical tips on optimizing offers to increase engagement and conversions, making it a must-listen for anyone looking to elevate their marketing game.

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Let’s Connect: supafitgrow.io

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This will without a doubt be the most important podcast episode you've ever heard us release here on the GSD show. It's arguably more important than any episode you've ever heard on any podcast show ever. Please make sure that you're in a quiet place and your volume is up. Enjoy the episode.

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In this episode, we dive into proven strategies for fitness studio and gym owners to improve their lead engagement and conversion rates. Our guest Benji Donhardt of SupaFitGrow shares insights on the power of follow-up, emphasizing the importance of using open-ended questions to understand potential clients' goals and challenges. We also explore the critical role of timely responses, revealing that making contact within five minutes can drastically increase the likelihood of conversion. With practical tips on SMS marketing, automation, and the art of follow-up, this episode is packed with actionable advice to help fitness businesses thrive.

GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

Let’s Connect: supafitgrow.io

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I recently had a conversation with a gym owner who was faced with a decision that could have taken her business to the next level, faster and easier than ever before. Despite the clear benefits, she was hesitant to move forward. As we dug deeper, we both realized there was a common reason behind her reluctance—one that might be holding you back, too. In this episode of the GSDShow, we discuss why you might be facing similar hesitation and how to overcome it, so your business can continue to grow and avoid plateaus.

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In this episode, we sit down with Lanie Brazell, owner of Club Pilates in Auburn, Alabama, to explore her journey of scaling back from three studios to one, resulting in increased profitability and a significant improvement in work-life balance. Lanie shares how focusing on simplicity, streamlining operations, and building a strong, well-trained team has allowed her to reduce her work hours while maintaining a top 10% performance within the Club Pilates brand. We dive into her strategies for sales, member retention, and the importance of following up with leads, all of which contribute to her studio's success. Lanie's story is a testament to the power of strategic decision-making and effective team management in achieving both business success and personal fulfillment.

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Let’s Connect… Follow Lanie Brazell @clubpilatesauburn

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In this episode, we explore the single most important variable that can drive anyone to success. After working with nearly 4,000 businesses, I've identified patterns that separate those who achieve success quickly and efficiently from those who struggle. Today, we're discussing the number one factor that consistently stands out across all successful individuals

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In this episode, the discussion centers around the critical importance of building a strong brand for gym success. Benji Donhardt, co-founder of SupaFitGrow, emphasizes that branding goes beyond logos and colors—it's about understanding your mission, vision, and audience. The conversation delves into defining a gym’s identity, crafting a compelling brand story, and building brand loyalty through community engagement and testimonials. Effective branding leads to higher quality leads and better conversion rates, ultimately driving long-term success in a competitive market.

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Let’s Connect

Website: supafitgrow.io

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What sets a fitness studio apart? It's about mastering the basics and implementing smart strategies. Join Mike Arce as he chats with Nick Page, the 26-year-old owner of The Trainer Page Fitness Studio. Nick's journey is remarkable; he grew his studio's revenue from $25K to $53K per month by focusing on continuous improvement, using virtual assistants effectively, and shifting from personal to group training. His story highlights the impact of dedicated leadership, data-driven decisions, and a cohesive team, illustrating how commitment and strategic thinking can lead to significant growth.

The secret behind their incredible success?? Tune in to find out!

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How to Compile a Great Offer: https://bit.ly/3VYBliJ

Intake Form-Turn Prospects Into Members: https://bit.ly/4cAY1Lm

Scorecards- Measure Employee Performance: https://bit.ly/45Lmag4

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Nick Page: @nickpage_nx

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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

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The busier you get, the more crucial it becomes to have a system in place to ensure nothing falls through the cracks. Our most valuable asset is time, and if we don't know how to manage it, it will slip right through our fingers. We'll find ourselves drowning in day-to-day tasks, unable to accomplish what we set out to do. In this episode, I share the top hacks I've learned from various books, systems, and mentors to help you get the most done in the least amount of time—especially when time is a rare commodity.

To learn more go to LoudRumor.com

YouTube: https://www.youtube.com/@Loud-Rumor

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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

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What makes a Fitness Studio successful? It’s knowing the difference between managing a team and leading a team of 'A' Players. This all comes down to mastering directional skills and communicating effectively with your employees.

In this episode of The GSD Show, Mike Arce dives into a conversation with JB Olson, the visionary behind Elite Boxing & CrossFit's remarkable success. JB isn’t just your average GM—he's a strategic leader who has doubled his studio’s monthly revenue in just 2 years. His journey is an inspiring testament to exceptional leadership and showcases the importance of having employees in the right seats who are dialed in. Want to learn more about his strategy? Tune in to find out!

To learn more go to LoudRumor.com

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Loud Rumor- Where the Best Gyms Go to Grow

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In this episode of the GSD Show, Mike Arce sits down with Emma Lacey and Jared Nosal from 6ycle in Allentown, PA. Discover how these innovative entrepreneurs achieved an astonishing 300% growth over the past six months. Emma and Jared reveal their game-changing strategies for generating hundreds of leads without spending a single dime on paid ads, turning each new lead into profit.

Standing out from the crowd requires more than just offering quality classes. Emma and Jared's strategic approach not only boosts memberships but also enhances community engagement and elevates brand awareness. Their journey is a testament to the power of determination, creativity, and a strong commitment to their community.

The secret behind their incredible success?? Tune in to find out!

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To learn more go to LoudRumor.com

Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor

Free Resources Mentioned:

How to Compile a Great Offer: https://bit.ly/3VYBliJ

Intake Form-Turn Prospects Into Members: https://bit.ly/4cAY1Lm

Scorecards- Measure Employee Performance: https://bit.ly/45Lmag4

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Let's Connect...

Follow Emma & Jared

Jared Nosal: @jarednosal

Emma Lacey: @__emmalexandra

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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

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Join us on this exciting new chapter of The GSD Show! Over the past six months, we've been focusing on mindset and leadership lessons learned from top mentors, and while the feedback has been amazing, we’re bringing back some of the industry-specific content that gym owners and fitness businesses have found incredibly valuable.

In our upcoming episodes, we’ll dive deep into successful gym owners who have transformed their businesses over the past year. Hear firsthand about the crucial changes they made to achieve significant growth. These interviews are packed with insights you can apply to your own business. Additionally, Mike Arce will share episodes where he discusses the latest trends and strategies in fitness, business, marketing, and sales.

Whether you're commuting, prepping for work, or hitting the gym, our podcast will keep you informed and inspired.

Don't miss out on this incredible lineup. Thank you to our loyal listeners, and those new to the show, come join the big leagues—it's going to be great.

Subscribe now and stay ahead of the game.

To learn more go to LoudRumor.com

YouTube: https://www.youtube.com/@Loud-Rumor

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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

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As you grow as a leader, so will your ego. But is that a bad thing? Listen to a great lesson I learned from Andy Frisella, founder of 1st Phorm Supplements and 75 Hard.

To learn more go to LoudRumor.com

YouTube: https://www.youtube.com/@Loud-Rumor

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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

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A must-listen-to episode to prepare for the new world of marketing and advertising. Things are changing, and they’re changing fast. Those that learn this first, win fast. Those that don’t…

To learn more go to LoudRumor.com

YouTube : https://www.youtube.com/@Loud-Rumor

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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

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Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

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If you could choose any superpower, what would it be? Brain coach Jim Kwik suggests that the ultimate power is the ability to learn extraordinarily fast. In this episode, we’ll explore how rapid learning can unlock limitless potential while showing you a powerful tool that combines visual, auditory, and kinesthetic learning to transform your approach to mastering new skills.

Whether you're preparing for GSDCON Sales in Austin, TX, or looking to boost your knowledge, this episode offers invaluable tips to accelerate your growth.

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If you're a leader or looking to become a leader, one of the most important skills you can develop is the ability to control your state and your emotions.

In this episode, I will share some things I've learned over the last few years that have helped me improve this drastically.

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Carry Your Own Bag, Extreme Ownership, Massive Accountability…These are some very wonderful buzzwords that have been floating around the internet over the last few years.

But what does it actually mean, and do you really think you live it? Today...you may learn that you don't always do.

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About a decade ago, I was paired up with a mentor that I really didn't like. I didn't like their style. I didn't like how they did business. And yet…I was stuck with them.

However, after I asked for a different mentor, something happened that I didn't expect. I wanted to share that story with you on this episode as it was a big lesson for me and I hope it will be for all of you.

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I talked to a business owner today named Kendall, from the barre3 franchise (who I love). She came to me with a challenge around her people saying that prospects are unhappy with the amount of follow-up that they do to get them into the studio. In this episode, I share how that conversation went and why I believe this is OK.

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If you’re feeling overwhelmed or have ever felt overwhelmed, I will help you see this feeling in a way that you’ve never seen before so that it never bogs you down again.

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Over the years, my belief in luck has shifted three times. Is there such a thing as luck? Do you make your luck or maybe… it's something else. Over the last few years, I've landed on it being something else. In this episode, I'll share with you more about what I mean and why I believe this.

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Ever wonder what’s holding back your gym’s potential? In this episode, we go through tactics that are bound to double your revenue and revolutionize your marketing approach. Tune in and transform your fitness business with strategies proven to deliver explosive growth without dipping into your budget. This episode isn’t just informative—it’s a turning point for your business. Through probing questions and shared wisdom, Mike Arce outlines how gym owners can understand their current plateau and confidently push beyond to achieve remarkable revenue figures. Tune in to learn how to redefine your business strategy and see real growth where you least expect it.

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In the next 10 minutes, you are going to learn how to get a massive amount of new leads for your gym. Massive, meaning more than you've generated throughout your entire career. Discover how to attract a flood of new leads without touching your budget, and even get paid in the process! Mike Arce brings field-tested strategies from his successful work with over 3,100 gyms worldwide, sharing the secret of achieving negative cost per lead. Tune in to empower your fitness business with explosive growth and double your revenue without the typical marketing expenses. This isn't just another podcast episode- it's your new playbook for success.

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Should you bring on a partner? Some other questions to ask. How do I know who the right partner is? How much equity should I give them? What should the operating agreement look like? How can I determine if the partnership is working the way it was designed to? In this episode, we’re going answer these questions and many more.

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I don’t care if you’re Tesla, Apple, Microsoft, Nike, Disney, or Orangetheory Fitness… this episode relates to you. Setting REAL expectations around what business will look like forever (yes, forever), is vital to you being a great leader for your people.

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If you've owned a gym over the last few years, you've probably recognized that hiring great studio managers has been difficult. One of the roadblocks is the noncompete agreements. As of yesterday, this will no longer be an issue. Check out why and who it affects.

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After working with over 3,100 gyms and fitness studios across 11 countries, we’ve gotten to see the inside of many businesses and it’s become clear that there are only 5 key areas where constraints, if present, inevitably lead to plateauing in your business. Facing two major constraints out of these five areas spells trouble; encountering three constraints means you will likely be out of business very soon. In this episode, we’ll dive into each of the five constraints and take a high-level look at how to improve any areas where you might be struggling.

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Bill Gates, Elon Musk, Sheryl Sandberg, Mark Zuckerberg, and many other strategic leaders enjoy playing chess. Over the weekend, I learned a great lesson on the difference between good chess players and great chess players and how it relates to business. If you could take this one lesson and apply it in your company, you’d be able to grow much faster with a lot fewer headaches.

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Bryce Henson shares his straight-up genius fitness business marketing advice and ideas... Have you implemented any of them?

In this episode of the GSD Show, host Mike Arce dives deep with @realbrycehenson, a powerhouse in the fitness industry, exploring the realms of leadership, entrepreneurship, and the journey from a sales intern to the CEO of a thriving franchise.

Discover the pivotal roles of discipline, accountability, environment, and communication in molding effective leaders and building robust teams.

Bryce shares his insights on the significance of mentorship, the essence of a growth mindset among franchise partners, and innovative sales and marketing strategies that fuel success in the fitness sector.

This episode offers an abundance of insights for anyone keen on personal growth, building a successful franchise, or simply fascinated by the intersection of fitness and business excellence.

GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

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Want to be a better entrepreneur but don't know where to start? These are some of the most important tips I’ve learned as a fitness business entrepreneur...

In today’s episode of the GSD Show, we’re sharing an episode from Danny Farrar’s podcast, @theherdtruth, where Mike sits down with a successful entrepreneur, mentor, and A-Class member of the Loud Rumor Mastermind Program, Danny Farrar.

In this episode, Danny and Mike share invaluable insights on business building, personal growth, and entrepreneurship. Discover the secret ingredients to Danny’s and Mike's success, and learn how they have mentored others to achieve their goals. You won't want to miss this episode, full of growth and inspiration. Tune in now!

GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

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In this episode, I dive deep into the journey of building a resilient business, sharing personal stories of challenges and growth. Discover how adopting a mindset focused on problem-solving and continuous learning can transform your business. I’ll also explore the importance of hiring the right people, aligning compensation with company goals, and the art of storytelling in leadership. This episode is packed with insights for gym owners and entrepreneurs seeking to scale their businesses and drive meaningful success.

GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

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In this episode, I sit down with Tom Dowd, CEO of F45, to dive into his visionary leadership approach and ambitious plans for steering the F45 franchise to new heights. Tune in to learn about the pivotal strategies that are reshaping the fitness franchise landscape, from enhancing member experiences to empowering franchisees. This is a must-listen for anyone eager to grasp the future of fitness business success.

GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

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What is the rate at which your business should be growing each month, quarter, and/or year? In this episode, we’re going to dive into this.

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In this episode, I break down a sales call recording that I listened to of a gym owner terribly selling a prospect of membership… which was of course, unsuccessful. I expressed to him the importance of using the greatest salesman paintbrush, a powerful tool that any sales rep who wants to be considered one of the greats, has in his toolbox. I break down his eros, as well as how to do it correctly. Enjoy the episode!

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Is closing your business considered a failure? It could be. It might not be. It all depends on… Well, I guess we’ll talk about it in this episode. See you there!

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As a leader, you're tasked with quite a few things. Is being liked one of them? See what I, Steve Jobs, John C. Maxwell, Marcus Aurelius, Peter Drucker, and the Harvard Business Review had to say about it.

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When I was just 20 years old, I tripped and fell on this amazing marketing strategy that I STILL use today as the cornerstone of any strategy I run. And I always will.

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I don't care what the market pays employees, contractors, or vendors. It doesn't matter to me. I don't pay for the position, I don't pay by the market, I pay for the outcome that I'm looking to achieve. This episode is 100% about how to compensate strategically to achieve your goals better and more efficiently.

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In this episode, I break down a conversation I had with a multi-location gym owner that was getting a lot of judgement from members and staff around changes she was making. Although all changes were for the greater good of everyone involved, she took a lot of heat. I break down how I handle moments like that and share a story about the conversation I had with my son in the hot tub after he saw someone publicly called me a scammer.

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When having tough conversations with staff, having a set of techniques to communicate more effectively is important. In this episode, we share 2 very powerful techniques we use at Loud Rumor to separate the 'personal feelings' that come along with feedback and criticism to have more productive conversations.

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Transforming Sales Rejection into Rocket Fuel for Success!

Welcome to a powerhouse episode where we dissect the art of sales in the fitness industry, turning every 'no' into a stepping stone for unparalleled success. In this deep dive, Nicholas Flamini, a growth strategist for GymLaunch, and Mike Arce, CEO of Loud Rumor, unravel the complexities of sales, offering practical, game-changing strategies that will elevate your approach and skyrocket your results.

From understanding how to harness the power of rejection and mastering customer dialogues, to the nuances of empathy versus compassion in professional relationships, this episode is jam-packed with insights. Learn from Mike's roller coaster analogy about taking risks in sales, and Nicholas's perspectives on nurturing relationships for long-term success.

This episode is a goldmine for anyone in the fitness industry looking to refine their sales approach, build lasting client relationships, and achieve consistent success. Don't miss out on these invaluable insights – tune in now!

GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

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Today I spoke with over 100 gym and fitness studio owners from around the world and asked them one very simple question: "What do you think your main job is as the owner of the business?" I got many answers, which I share in this episode, except for one. The right one. Today, we'll discuss what that one job is and how you can start focusing on it to be more successful each day. Enjoy.

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Today I’m with Sean Pastuch, CEO of Active Life Fitness, who charges more than DOUBLE the most expensive competitor in his area. He’s not in a major market. It’s not in an affluent area with people loaded with cash. He’s just doing a lot of the right things right, and today, we’re going to dive into what those things are, so you can increase the value of each member you work with and ultimately, the value of your business.

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If you’re an entrepreneur, there’s no doubt you’ve made decisions based on a gut feeling. That is not necessarily wrong, it’s not uncommon, but it could be very dangerous. And in this episode, we’ll discuss why and how to do it right.

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In this episode, we dive into the importance of having a solid #2 in the business and understanding the right time to hire one.

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How many SALES CALLS do you believe your team should be making on a daily basis? Notice I capitalized "Sales" and "Calls". I did it for a reason. On this episode, you'll not only learn why, but also, REAL time data across hundreds of gyms that helps you set a better target for the number of sales calls your team makes each day

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I recently opened a new gym in Texas, and this week, our first studio manager started. Today is her third day and our first Weekly Manager Meeting, and we get VERY clear on goals. Here’s how that conversation went.

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In this episode, we discuss Objective, Subjective, and Intersubjective realities and rules, and how some of the greatest entrepreneurs see the difference. The goal of this episode is to help listeners avoid being 'typical', as we believe 'typical' is boring. However, so many people don't even realize how typical they're being.

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People, whether in personal or business, flow in and out of your life. Is that good or bad? In this episode, we will break down the comparison between people and trees to fully understand the benefits and lack thereof of the people that come in and out of your life.

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Join digital marketing expert Nicholas Kusmich on the GSD Show as he shares his secrets for high-impact, high-ROI digital advertising campaigns. On today’s episode of the GSD Show, we sit down with Nicholas Kusmich, the founder of H2H Media Group. Nicholas is renowned for his success in digital advertising, having generated hundreds of millions in revenue for his clients.

Discover the limitations of traditional funnel metaphors in marketing and explore a new approach that focuses on building confidence. Nicholas discusses the importance of streamlining sales funnels and providing a direct path to the solution for potential clients. Learn how to use data to validate marketing claims and mitigate risk, and discover the power of category design in standing out from competitors. You will also learn effective marketing strategies using social media platforms like Instagram and maximize your ad spend with email lists and retargeting. The conversation takes an intriguing turn as Nicholas delves into the potential benefits of psychedelics for mental health, personal growth, and healing trauma. Hear personal experiences and gain insights into the effects of psychedelics on the body.

Don't miss this thought-provoking episode that combines digital advertising strategies, sales funnel optimization, and a fascinating exploration of psychedelics.

GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

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In this episode, we're tackling a crucial aspect of business growth – identifying and eliminating bottlenecks. Discover the strategies and insights needed to overcome these hidden obstacles that slow down progress and impede breakthroughs. Understanding how to pinpoint and remove these constraints is key to accelerating growth and productivity. We'll dive into a real-life scenario to demonstrate how this is done. This episode is a must-listen for anyone looking to streamline their operations and unlock new levels of success in their business ventures.

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We're all working on many things at once: lead generation, sales, retention, branding, hiring, customer service, etc. Many people wish everything they worked on just worked better. A lot better. This technique was taught to me by a mentor years ago, and its sole purpose is to make anything we do work significantly better with equal or less effort!

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Dive into practical, straightforward strategies for gym owners to make sales without sounding pushy. This episode is all about mastering the art of genuine customer engagement, blending helpfulness with smart selling techniques. Perfect for those who want to boost their gym's success without compromising authenticity.

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Dive into the essentials of gym marketing with a straightforward guide on measuring success. This episode breaks down how to track and interpret key metrics, helping gym owners make smart, effective marketing choices. Get ready for practical advice that’s easy to understand and apply in your fitness business today.

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Discover how the innovative strategies of Elon Musk could revolutionize the gym industry. Unpack the secrets behind Tesla's astounding growth without traditional advertising and learn how to apply these groundbreaking tactics to your fitness business. Get ready for a transformative perspective on gym marketing and growth.

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Dive into the world of targeted customer feedback in this episode. Explore how asking the right questions to your gym's most valued members can transform your business strategies and boost growth. Get ready for a practical guide to refining your marketing approach!

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"In Episode 300 of the GSD Show, we're dropping unheard secrets. Expect a mind-blowing revelation that's never hit the airwaves before. Tune in, get inspired, and find out what's been under lock and key."

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"Episode 299 dives into what winners in the fitness industry do differently. Discover the single powerful strategy that can elevate your fitness business from average to exceptional. No fluff, just the real deal – the key to standing out in the crowd. If you're aiming to take your fitness business to the next level, this episode is a must."

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"Episode 298 tackles the harsh reality of franchise investments in the fitness industry. Discover the pitfalls that lead many to bankruptcy and the crucial steps to avoid them. We break down the dream versus reality of franchise ownership, offering essential insights for current and aspiring franchisees. Dive into this eye-opening episode to navigate the challenges and turn your investment into a success story."

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"In Episode 297, we explore a unique approach to finding top-notch studio managers. Drawing inspiration from an unlikely source, the mafia, we uncover effective strategies for recruitment within the fitness industry. Get ready to learn some unconventional yet highly practical tips to build your A-team. It's all about getting creative and thinking outside the box. Don't miss out on these game-changing insights!"

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In today’s episode, Mike is joined by Zack Barna, Founder and CEO of BoomPromo, follower of “The Death Trip” and an expert in building a successful brand to help grow your business.

Zack discusses the importance of strategic partnerships and leveraging generosity to strengthen brands. He shares examples of sending thoughtful gifts to potential clients, emphasizing the value of transparency, starting with generosity, and building trust with potential clients.

The conversation then transitions to the significance of fitness in Zack's life. He talks about prioritizing daily workouts as a form of stress relief, sharing tips for maintaining personal balance, and avoiding conflicts at the gym. Zack also reflects on his own near-death experience, leading him to embark on a transformative "death trip" journey, exploring the importance of preparedness and leaving a meaningful legacy for loved ones.

Throughout the episode, Mike and Zack explore the emotional and spiritual aspects of facing death, expressing gratitude for life's precious moments, and finding peace through acceptance. They share personal anecdotes, reflections on personal growth, and the impact of embracing gratitude.

Tune in to this inspiring episode of the GSD show to gain valuable insights on branding, parenthood, and fitness, and learn how to create a life filled with purpose, generosity, and gratitude.

GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

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"Discover the key factor that could transform your gym's success story. It's not just about who walks through the door – it's about who stays. Dive into a game-changing perspective on gym member retention in this episode!"

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"Dive into the pitfalls of hyper-growth with Mike Arce from Loud Rumor. Discover the two critical mistakes that could be holding back your fitness business. Join us for insights that could be the key to unlocking your business's full potential."

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"Ever feel like you're drowning in tasks and decisions? Mike Arce of Loud Rumor shares insights for gym owners on pinpointing the real challenges behind feeling overwhelmed. Unlock the key to efficiency and focus in your fitness business journey."

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"In this episode, explore three common sales objections that can hinder business growth. Learn how to navigate these challenges effectively and why understanding the deeper reasons behind customer hesitations is crucial. Discover insights that could transform your approach to sales and fuel your business success."

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Learn how to dominate the fitness industry in 2024 with marketing strategies and personal growth insights from industry experts. In today’s episode of the GSD show, hear from Nicholas Flamini, a growth strategist for GymLaunch, and CEO of Loud Rumor, Mike Arce. They cover various topics related to the fitness industry and marketing strategies. In this video, you’ll learn about the importance of niching down in your business and focusing on marketing beyond lead generation. They discuss missed opportunities in follow-up and sales, the impact of AI on the sales industry, and the importance of prioritization and learning from mistakes in marketing strategies. Additionally, they touch on leadership, decision-making, and personal growth.

This discussion is centered around the fitness industry and what the future may bring to both gym owners and consumers. Learn from Nicholas’ and Mike’s valuable professional insights to prepare for what’s coming in the future of the fitness industry.

GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

#gymowner #fitnessmarketing #loudrumor

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"Strap in for a high-octane dive into the art of sales! We're cracking the code on the four crucial levels of certainty you need to nail every deal. It's not just about the pitch; it's about mastering the game and dominating your sales targets. This episode is your golden ticket to becoming a sales powerhouse. Miss it at your own risk!"

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"Explore the power of a crucial sales tool that could redefine your approach to fitness studio sales. This episode promises to unveil a strategy that has the potential to elevate your sales game. Don't miss out on discovering a tool that could be a game-changer for your business."

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On day three of my three-day fast, I reflect on the mental benefits of fasting, emphasizing the discipline it builds amidst a household of constant temptations. I've embraced various challenges like cold plunges and intense workouts to strengthen my discipline muscle, recognizing its vital role in success. Whether fasting or facing discomfort, the key is consistent discipline training to overcome obstacles and achieve desired goals. As I approach the end of my fast, I plan a mindful break and Thanksgiving celebration without overindulging, promoting a balanced approach to food and discipline.

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In today's episode, I, Mike Arce, CEO of Loud Rumor, share some eye-opening data about the critical role of a good studio manager in achieving success in the fitness industry. We've discovered that 100% of unsuccessful studio owners admit to not having a good manager, while all those succeeding in growth credit their success to having an effective manager. The key is not just having good people but establishing robust systems that empower them to thrive. Join me as we explore the essential strategies, KPIs, and recruiting processes needed to elevate your fitness business to new heights. For more insights and actionable steps, visit http://loudrumor.com/info and explore the Mastermind program.

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Welcome to Marketing 101: Why Most Get This Wrong, where we delve into the core purpose of marketing: increasing revenue. Join us on this insightful journey as we explore the four P's of marketing, with a particular focus on promotion, and how it seamlessly intertwines with the overarching goal of revenue growth.

Discover the three key ways to boost revenue and drive business growth: acquiring more customers, increasing the average dollar spent per customer, and fostering long-term customer retention. Focusing on the strategic approach of identifying the lowest-hanging fruit among these three aspects, we explore how to craft tactics that align with a robust marketing strategy.

Whether you're a seasoned marketer or just getting started, this video will provide you with valuable insights on how to unlock the true potential of marketing. By understanding the fundamental principles discussed in this video, you'll gain the tools necessary to drive substantial business growth. Don't miss out on this opportunity to revolutionize your marketing approach and propel your success. Join us now!

GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

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Explore heightened productivity through the revolutionary concept of Thinking Time, inspired by the insightful Keith Cunningham. In this episode, delve into the transformative method that has influenced decision-making for many. By dedicating focused time to unraveling key business constraints without external distractions, creative solutions beyond conventional thinking can emerge. Join in exploring the art of deliberate contemplation and witness the game-changing impact on your business.

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In 2024, the future of fitness is taking a remarkable turn with the integration of wearables, genomics, and personalized health insights. The fragmented landscape of health technologies is on the verge of converging, creating a potential revolution in how gyms tailor fitness plans. Imagine a future where AI combines various data points to optimize individual health and workout experiences, redefining the fitness industry. Stay tuned as we explore this transformative vision and its potential impact on shaping a new era of health and wellness.

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Today, I’m sharing insights from a recent conversation I had with my CFO about marketing budgets. We've seen positive trends in our lifetime value and customer acquisition cost ratios, emphasizing the importance of a dynamic approach. Discover why we allocate around 23% of our revenue to marketing efforts and how we maintain a healthy ratio of lifetime value to customer acquisition cost.

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Learn the art of resilience: Turn setbacks into powerful profit-boosting tactics for your gym. Today we’re joined by PushPress CEO, Dan Uyemera, who shares the strategies that took him from rock bottom to a successful CEO hitting $100 million in just 10 years.

In this video, you’ll learn how to leverage your Net Promoter Scores (NPS), build a people-centered business, improve the value that aligns with your gym’s mission using a North Star metric, identify the drivers to scale your gym and learn about Dan’s discovery that will help reduce your churn rate to as low as 1%. Learn from Dan’s resilience, life-changing setbacks, and professional insights in the fitness industry to increase your fitness studio’s profits, decrease your churn rate, and fuel your business’s success.

GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

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Hey everyone, it's Mike Arce. Today, I'm sharing my game-changing win: using AI to recruit top talent quickly and easily. In this episode, I walk you through the process I used with Chat GPT to find an awesome executive assistant in just one week. From crafting job descriptions to interview questions, offer letters, and more, this tool is a game-changer. Tune in to discover how I saved 15-20 hours of work, hired within four days, and streamlined my entire hiring process. Don't miss this efficiency hack—it's a total game-changer. Follow me on LinkedIn for more insights, and let's dive in. Thanks for walking with me, and catch you soon!

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Join me, Mike Arce, on an insightful walk as I discuss my recent communication fumble. In this episode, I open up about the crucial aspects of adapting your leadership style, the intricacies of effective communication, and the ever-evolving journey to mastering it. As a leader, discover the art of being flexible, and adjusting your approach to cater to the unique individuals you lead. Stay tuned for an upcoming episode where I reveal a remarkable win - recruiting top talent fast and easy using AI. Thanks for walking with me, and see you soon!

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Avoid these six sales strategies in your gym if you want to start selling more memberships.

In this no-fluff video, you’ll learn how to improve your sales techniques and what popular mainstream sales techniques to avoid implementing to better your business. Say goodbye to the myths, and hello to increasing profit as we get real about the phony sales strategies that will put you behind.

From mastering the art of follow-up to deciphering between the hypnosis of getting clients to say yes vs making a commitment, we’re unpacking it all to debunk the misconceptions that might be holding your sales back.

Get a pen and paper ready, because these are actionable tips specifically crafted for YOU. Join us and amp up your sales game like never before! FITNESS STUDIO OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

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GYM OWNERS! Join your host and Loud Rumor CEO, Mike Arce, as he sits down with award-winning entrepreneur, investor, bestselling author, and coach to over 1000+ SaaS founders, Dan Martell.

In this episode of the GSD Show, you’ll embark on a journey of transformation and success and walk away inspired and informed as Dan shares his knowledge and expertise to help you elevate your life and leadership.

Discover the transformative power of fitness and why Dan believes it gives individuals a significant advantage in life, and hear about his incredible journey from 265lbs to becoming a 6x full-distance Ironman.

It doesn't stop there! Mike and Dan touch on the critical role of discipline and reveal how to supercharge your mornings with the "Theory of Constraint" as Dan outlines what you should be doing in the first 90 minutes of each day.

You won't want to miss the insights on how Dan invests $300,000 annually in his health and why it's a game-changer for any leader. Explore his latest book, "Buy Back Your Time," and learn how it can revolutionize your approach to life and business.

FITNESS STUDIO OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

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GYM OWNERS! Join your host and Loud Rumor CEO, Mike Arce, as he sits down with award-winning entrepreneur, investor, bestselling author, and coach to over 1000+ SaaS founders, Dan Martell.

In this episode of the GSD Show, you’ll embark on a journey of transformation and success and walk away inspired and informed as Dan shares his knowledge and expertise to help you elevate your life and leadership.

Discover the transformative power of fitness and why Dan believes it gives individuals a significant advantage in life, and hear about his incredible journey from 265lbs to becoming a 6x full-distance Ironman.

It doesn't stop there! Mike and Dan touch on the critical role of discipline and reveal how to supercharge your mornings with the "Theory of Constraint" as Dan outlines what you should be doing in the first 90 minutes of each day.

You won't want to miss the insights on how Dan invests $300,000 annually in his health and why it's a game-changer for any leader. Explore his latest book, "Buy Back Your Time," and learn how it can revolutionize your approach to life and business.

FITNESS STUDIO OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

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Bedros Keuilian talks all things money - and how your gym can have a hockey stick of growth with the strategies he shares!

You’ll learn about selling, how to increase revenue in your fitness studio, and how to take control of your own narrative to lead your business to success.

In today’s episode, we’re sharing an exclusive talk from one of the most influential and recognizable personalities in the fitness industry, Bedros Keuilian, from our 2023 GSDCON Sales event. In this talk, Keuilian dismantles common misconceptions about money, gives tips on how to use money to your advantage, provides various selling strategies, and encourages listeners to stop making excuses and to take action.

GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

Come to our next event! Learn more at https://gsdcon.com/

From the episode…

FREE TRAINING - How to Get 100 leads in 7 days: https://fb.watch/nc6XZk2TpV/

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GYM OWNERS! Join Coach and Advisor, Eric Malzone, and Loud Rumor CEO, Mike Arce, as they share the fundamental principles you should use to have a more profitable gym.

In this video, you’ll learn about the importance of attracting the right customers, thinking outside the box, and focusing on profit rather than just revenue in running a successful gym. Eric and Mike emphasize the significance of pricing, suggesting that gyms can double their profit by increasing pricing by ten percent.

We discuss the fundamental principles of putting pricing on paper and regularly increasing pricing, as well as the importance of innovation and community in keeping clients engaged and increasing profitability.

FITNESS STUDIO OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

From the episode…

FREE TRAINING:

How to Get 100 leads in 7 days: https://fb.watch/nc6XZk2TpV/

The 4 Ps of Marketing https://loudrumor.com/4p

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The real reason why your gym marketing agency is failing you is because…

They’re not a marketing agency…they’re an advertising agency. And those two things are vastly different.

As a gym owner, it’s your job to own the marketing strategy and give that to your advertising agency. AKA you give strategy - they do the execution.

In today’s episode Mike shares the importance of a comprehensive marketing strategy that goes beyond paid advertising, and various strategies for increasing revenues in gyms.

GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

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FITNESS STUDIO OWNERS! Join Loud Rumor CEO, Mike Arce, as he shares marketing and pricing strategies you can use to double your company’s profit without working any harder

In this video, you’ll learn how Life Time Fitness’s CEO, Bahram Akradi, found success after, what he called, an initial pricing failure. Learn from Bahram’s mistake and avoid making the same error to double your fitness studio’s profits without working any harder.

GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

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In today’s episode, we sit down with John Briggs, CEO & Founder of Incite Tax, to uncover the 10 most common financial mistakes gym owners make.

Incite Tax provides premier proactive tax and accounting experience to small business owners (and particularly gyms and fitness studios). Learn from John’s expertise and avoid these pitfalls to ensure your fitness studio thrives financially.

Want to work with Incite Tax? Schedule a free call here: https://incitetax.com/loudrumor

From the episode…

Watch Cody Sweet’s GSD Show episode: https://youtu.be/GVLFpD6rpXw?si=1IMykoJzUgBRq6b9

Get a FREE strategy call with Loud Rumor: https://loudrumor.com/info

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In today’s episode we sit down with Scott Donnell, the leading voice in teaching kids about money. Scott is the founder of Apex Leadership Co, Hapbee Technologies, and the GravyStack™ banking app for kids and families.

Scott has studied THOUSANDS of families and he’s sharing some common mistakes that parents make when teaching kids about money.

HINT: Some of these mistakes our CEO Mike was doing, and you might be doing them too. 😳

In this NEVER BEFORE BEEN DONE episode… we’re giving you free access into one of our weekly Power Calls. These These Power Calls are specifically for the people in our mastermind, but Scott’s talk was SO good we had to share.

Learn more about our mastermind here: https://loudrumor.com/info

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In today's GSD Show episode, we delve into the inspiring journey of Cody Sweet, who has successfully built a 700-member fitness business empire. Join us as we explore Sweet Fitness Kickboxing, his unique partnership business model, effective marketing and sales strategies, and how he manages attrition. Plus, learn about Cody's dedication to building the dream gym and his secret to following up with leads effectively.

GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/discover

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As a gym and business owner, you should always be staying ahead of economic cycles, especially when it’s in a recession. Don’t be unprepared for the business opportunities that could arrive during an economic downturn. In fact, companies like MTV, Salesforce, Groupon, and others have prospered during hard times. Check this video out to see how your gym can too!

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Discover the game-changing strategies that transformed these gym owners into a million-dollar brand raking in an astonishing $150,000 per month across two thriving locations!

In this exclusive interview, dive deep into the secrets behind their rise, as they unveil the precise keys to their sensational success.

Get ready to be inspired, educated, and motivated to take your gym to the next level. Whether you’re a seasoned entrepreneur or just starting your own gym, this interview is packed with strategies that will propel you toward your own success.

GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/discover

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GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/discover

One of your jobs as a gym owner, is to always find solutions to new challenges and problem solve. What if we told you that the answer to your questions is “who” not “how.”Mike shares his lesson on how connecting with the right people, partners, and networks can redefine success for your gym.

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Get your free strategy call: https://loudrumor.com/info 

Marketing does NOT equal Facebook and Instagram ads.

It's just a piece under an umbrella that's under another umbrella of marketing. 

So if you say your marketing strategy is "running Facebook ads", you don't really have a marketing strategy. 

In this episode, Mike breaks down what a marketing strategy really is, and how you can use the tools within it, to make marketing decisions.

FREE TRAINING: https://loudrumor.com/4ps 

Get your free strategy call: https://loudrumor.com/info 

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Get your free strategy call: https://loudrumor.com/info 

If you’re not hitting your sales goals, this could be the reason why: You’re fixing the wrong problem.In the sales process, it goes ad > lead > book > show > close. In today’s video, we share how you can optimize each step to hit your sales goals. Stay tuned for the last step, as it’s one of the top tactics our members use to get more sales!

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Get your free strategy call: https://loudrumor.com/info 

Are your gym marketing promotions falling flat? You may be committing one or all of these marketing mistakes we see a lot of gyms and fitness studios make.In this episode, we dive into four marketing strategies that are proven to work. Learn what’s hurting your promotions and how if done right, can get leads in your door.

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When spending money on the business there are three questions that you must ask yourself.  These three questions help you justify financial decisions when it comes to running and growing your business. 

Check it out!

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GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/info

Are you putting up content that matches your member avatar?

Do you even have a member avatar?

Today we dive in on how you can create a member avatar and ways you can create social media content that aligns with them!

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GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/info

Today we sit down with Matt Kafora, owner of seven incredibly successful Orange Theory Fitness locations as he shares practical advice on how to leverage prescription selling to attract and retain more members.

You’ll learn how to identify individual goals, craft personalized fitness plans, and effectively communicate the value of your offerings.

FREE DOWNLOADS:

Client Intake Form: https://www.loudrumor.com/intake-form  

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GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/info

In this episode we join Matt Kafora, the accomplished owner of 7 Orangetheory Fitness locations, as he shares valuable insights and actionable steps for effective B2B marketing.

Matt takes us through his journey in presales, providing a play-by-play account of what he did when starting out, which includes his “Paradise Bakery” story.

But Matt doesn't stop there. He delves deeper into the world of B2B marketing, revealing strategies to tap into industries OUTSIDE of complementary businesses. He shares how he navigates those relationships to have a win-win opportunity for both you and the other business.

Check it out!

FREE DOWNLOADS: Community Event Ideas: https://loudrumor.com/event-ideas 

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GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/info

As a business owner, I’m sure you find yourself wearing multiple hats throughout your day. Whether it’s leading team meetings, making sales calls or even sometimes coaching a class…is that really what you should be doing? We’ve all heard the phrase “work on the business, not in it.” And in today’s episode we breakdown the CEO’s perfect day. Check it out!

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GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/info

Are marketing and advertising the same thing? Many think they’re interchangeable like “sofa” and “couch” or “movie” and “film”...they’re not.

And in this video, we share the concept of what marketing really is.

HINT: Advertising actually sits under an umbrella…. that sits under the marketing umbrella.

We break down what makes up marketing (The 4ps) and share real-world examples that you can use in your gym.

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GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/info 

In this episode, we help you determine your marketing budget - one of the most commonly asked questions by business owners.

Listen in to hear what Mike has to say!

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GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/info

In this video we're uncovering the truth behind why many gym owners struggle to excel as salespeople.

Unveiling his own realization and lessons learned, Mike delves into the root cause of this challenge. It all boils down to a flawed understanding of the sales process.

With personal anecdotes and insights from successful individuals, he emphasizes the importance of mastering the sales PROCESS rather than relying solely on individual sales skills.

Watch the full video to uncover the critical elements of a successful sales process and how it can significantly impact your gym.

FREE RESOURCES:

How to overcome objections: https://loudrumor.com/noobjections

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Get your free strategy call here! https://loudrumor.com/info 

In this episode, Mike shares that he recently had an incident that was almost life-threatening. It caused him to reach out to some of his mentors to get their perspective.

One of his mentors tells Mike a real-life story of "Frank" and a lesson that came out of it.

Today Mike is sharing this valuable lesson with you. Tune in to find out what happens when someone chooses the downside vs the upside.

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info

In this video, we unveil 13 powerful strategies that will increase your gym's revenue and drive membership growth. Whether you're a seasoned gym owner or just starting out in the fitness industry, these proven tactics will help you attract new members, retain existing ones, and ultimately boost your bottom line.

These tips are actionable steps you can start today!

Here's what we dive into:

• The Intake form
• Selling before they take a class
• Calling leads and the telephone inquiry
• Getting leads to bring a friend
• Increasing show rates
• Objection handling
• Things to avoid during the sales process
• Marketing
• CAC & LTV (Customer Acquisition Cost & Lifetime Value)
• POS (Point of Sale) Referrals
• AI
• Philanthropy
• Events

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info

If you could have one superpower, what would it be?

This is a question Mike was asked while reading the book Limitless by Jim Kwik, a brain coach to many impactful business leaders.

Listen to find out what superpower Mike learned is one of the most important...the answer may surprise you!

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info

In this video, we reveal the powerful strategy that can help gym owners double their company profits in just one day.

While the purpose of any business goes beyond profit, it serves as a crucial scorecard for success.

Join us as we share the secrets behind several dozen gyms that nearly or more than doubled their profits with one swift move.

You'll learn to:

• Understand the true meaning of profit and its significance as a scorecard for success
• Identify the seven common areas that can hinder profitability and learn how to overcome them
• Explore the impact of profit margins on employee retention rates and business growth
• Uncover the fastest and easiest way to increase profits

FREE RESOURCES: Learn how to increase value per member & lower your cost to acquire them: https://loudrumor.com/ltv-cac

Laurel's GSD Show episode: https://youtu.be/jBzbWz9rIh8 

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info

This is the podcast you want to share with your studio manager or whoever is leading your sales team.

We’re sharing a mini masterclass on roleplaying in your fitness studio. 

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info

There are 4 "Ps" of marketing: Product, Promotion, Place and Price. By adjusting price, it's a quick way to increase profit at your gym.

In fact, LIFETIME Fitness increased prices 103% from 2020 to 2023. 🤯

How did it work out for them? Tune in to find out!!

Also download the free cheatsheet: https://loudrumor.com/4p

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info

Today we're joined by Rick Mayo, the mastermind behind Alloy Personal Training's remarkable franchise success. 

In this episode, Rick reveals his secrets to building a fitness empire that not only attracts members but keeps them engaged for an impressive 36+ months. On top of that his average member pays $300/mo!

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info 

Are you using passive language in your day-to-day life? You probably don't realize you're even doing it.

Tune in to see how this weak language could be impacting your gym sales and employees in a negative way.

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info

As a gym owner, there are two crucial numbers you need to keep in mind at all times: LTV and CAC.

LTV, or Lifetime Customer Value, measures the total revenue you can expect to earn from a single customer over their entire relationship with your company. By focusing on getting customers to pay more, pay for more things, and pay for longer, you can increase your LTV and ultimately boost your business's profitability.

On the other hand, CAC, or Customer Acquisition Cost, measures the total cost of acquiring a single customer. Ideally, you want your CAC to be as low as possible. By running better ads, having stronger offers, improving your sales process, and generating referrals, you can reduce your overall cost to acquire customers.

Keeping these two numbers far apart from each other is crucial to the success of your business, so it's important to track them closely and make adjustments as needed.

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info 

Are you lazy or just different? Listen in to Mike's story on how to look at certain situations from a different point of view.

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info

In this episode of The GSD Show, we interview Forrest Walden, the CEO and Founder of Iron Tribe Fitness. In this episode, we delve into his journey of growing and scaling his fitness franchise and how his franchisees are STILL seeing their BEST. MONTHS. EVER.

Forrest is a thought leader in the fitness industry, and his expertise has helped Iron Tribe Fitness become one of the fastest-growing franchises in the country, with more locations in development.

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info 

In this episode, we sit down with Karen Broadwater, the President of Iron Tribe Fitness, to discuss how she builds a winning team and culture at Iron Tribe Fitness.

Karen runs all of the operations at Iron Tribe Fitness and has built a team that is passionate about their work and dedicated to delivering the best possible experience to their customers. (Some of her team has stayed with her over 10 years!)

In this episode, she shares her insights into building a great team culture, how to hold team members accountable, and how to use KPIs to measure performance.

We also dive into how to build a great product and increase prices without alienating customers. Karen shares her secrets on how to conduct secret shopping to improve the customer experience and gather valuable feedback.

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info

In this video, you'll discover the secrets behind the incredible gym member retention rate achieved by Laurel of TriFIT Wellness.

With a retention rate of 96-97% per month, Laurel is doing something right, and in this video, she shares her tips and strategies for keeping gym members coming back time and time again.

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info

In today's episode, we sit down with the dynamic duo behind ISI Elite Training, the visionary leaders responsible for the massive success of the franchise.

Adam and Amanda share their insights about the winning formula that has helped ISI Elite become a game-changer in the fitness industry, as well as the challenges they faced along the way.

Whether you're an aspiring franchisee or simply interested in the business side of fitness, this is a must-watch conversation with two of the brightest minds in the industry.

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover

Ready to accelerate your fitness studio’s success?

Unlock the keys to a thriving fitness business with insights from RockBox Fitness CEO Roger Martin! In this episode of The GSD Show, Roger shares his blueprint for gym success, covering everything from workout psychology to the latest trends in the fitness industry.

Master the art of gym management with Roger's guidance as he shares valuable insights on proven marketing strategies, creating compelling pricing, and staying ahead of the curve in the ever-evolving fitness world. With his proven strategies, you'll be well-equipped to turn your fitness studio into a thriving business!

Learn how Roger has transformed RockBox Fitness into an industry-leading brand by focusing on the member experience. Uncover Roger’s tactics for creating an inspiring atmosphere and apply them to distinguish your fitness studio from the competition.

Take advantage of this opportunity to learn from a true industry leader!

In this video, you'll learn: 00:00 - Intro 00:57 - Getting to know Roger Martin 01:55 - What is RockBox Fitness? 03:00 - Metrics to monitor for maximum growth 05:27 - Roger’s journey from big pharma to CEO of RockBox Fitness 08:31 - Fundamental skills that transcend industries 11:45 - Highest price VS lowest price memberships 19:05 - The principles of marketing for fitness franchises 26:00 - Marketing strategies that generate leads 32:00 - The importance of branding in marketing 34:55 - RockBox Fitness CEO’s advice to new gym owners 38:40 - Important literature for growth in leadership

SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews

#gymowner #fitnessmarketing #loudrumor

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover

Are you ready to take your fitness business to the next level? In this game-changing video, X3 Sports CEO Mike Littrel reveals the ultimate strategies for expanding your gym or fitness studio to multiple locations. Whether you're a seasoned fitness entrepreneur or just starting out, you'll be blown away by the insights and actionable advice shared in this must-watch video!

Discover the key factors to consider when opening a new location, from assessing local competition to choosing the perfect spot. Learn how to avoid common pitfalls that can sink your expansion plans before they even begin. Plus, get insider tips on how to grow and scale your fitness business successfully, all while maintaining your brand's quality and consistency.

Don't miss this exclusive opportunity to learn from one of the industry's top experts! Watch the video now and start laying the groundwork for your fitness empire today.

In this video, you'll learn: 00:00 - Intro 03:06 - What would you do differently when opening your 2nd, 3rd, or 4th location? 08:55 - How do you prepare to open another location? 11:07 - How to Make your next fitness studio location a success 14:15 - How do you get your team from the new studio excited about sales? 16:00 - What do you look for in a salesperson? 17:18 - How do you measure the success of your salespeople? 19:00 - What quota do you set for your team for lead generation? 24:42 - How to make members feel special 26:03 - Raising Prices 35:40 - The benefits of Loud Rumor’s GSD 360 program for Gym Owners

Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch

SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews

#gymowner #fitnessmarketing #loudrumor

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover

In this episode of The GSD Show, Mike Arce sits down with Lexi Steiger, the regional manager of three global Club Pilates locations in Texas, who saw explosive growth at all three locations. As a seasoned fitness professional, Lexi shares valuable insights into the strategies that helped her succeed in the competitive Pilates industry.

Lexi emphasizes the significance of lead generation, retail sales, and private training sales in driving business growth. She also provides practical tips on how to create a positive work environment that boosts employee and member retention. Through her personal experiences and challenges, Lexi inspires listeners and provides actionable advice to help them achieve their goals.

This episode is a must-watch for anyone looking to learn from a top-performing fitness professional and take their fitness business to new heights!

In this video, you'll learn: 00:00 Intro 01:00 Lexie’s journey as a Club Pilates Regional Manager 02:55 Growing from $35,000 to $98,000 MRR 06:15 The frequency of leadership meetings 07:50 How to measure success 08:20 How to improve employee retention 11:30 How to be a better leader 13:30 What makes a good studio manager

Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch

SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover

As a gym owner, staying informed on the latest trends and statistics in the fitness industry is crucial. In today’s episode of The GSD Show, industry expert Austin Foley discusses the latest trends and statistics in the fitness industry. As a tracking and marketing tool for fitness studios, Fit Pro Tracker is one of his favorites, and he shares his insights on the industry so that entrepreneurs can prepare for what's coming next.

From the average American spending $503 a month on health and fitness to the top 3% of spenders dishing out over $150 a month on supplements, the data is clear: people are investing in their health and wellness. By offering supplements in their fitness studios, gym owners can capitalize on this trend and increase their revenue. Foley also touches on the importance of energy supplements, with 92% of Americans investing in some level of energy supplement each month. With Fit Pro Tracker, gym owners can stay ahead of the curve and increase their revenue through targeted marketing and sales strategies.

In this video, you'll learn: 00:00 Intro 02:13 - What does the average American spend on health & wellness? 03:32 - Supplement sales statistics 05:04 - Selling supplements with urgency 05:53 - How the “Pros” leverage ancillary sales 06:39 - Weight loss supplement sales statistics 07:21 - Which state spends the most on supplements? 07:47 - Energy supplement sales statistics 08:41 - Protein supplement sales statistics 10:40 - The worth of the American fitness industry 12:19 - The lifetime value of a referral 14:41 - The conversion rate of a referral

Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover

Discover the secrets of running a thriving fitness business in this must-watch video. We sat down with the CEO Whisperer, Cameron Herold, who shared his top tips and insights on accelerating your gym or fitness studio's growth and improving your bottom line.

Learn about the power of empowering your second-in-command and how to develop a culture of accountability and excellence. Whether you're just starting or looking to take your business to the next level, this video is packed with valuable information you'll want to take advantage of!

In this video, you'll learn: 00:00 - Intro 02:20 - What made you write your book, "The Second In Command"? 06:17 - What is the role of the second in command? 09:50 - When to delegate tasks to your second in command 16:19 - Core constants that a second in command should have 17:33 - Core constants a CEO should have 22:19 - Quirks about the CEO that the COO needs to understand 25:04 - Productive conflict 30:10 - Quirks about the COO that the CEO needs to understand 31:32 - The difference between a manager and a leader 32:25 - What makes a great leader 36:45 - Should leaders be polarizing or politically correct? 41:00 - What makes a good manager? 44:00 - Leveraging useful AI Tools

Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch

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Take your sales process from average to amazing with the latest episode of The GSD Show!

Join us as we welcome back Jeremy and Luis and find out how they’ve taken their business from $43K to $73K in revenue per month! Discover the secrets to their success, including FunkFit’s unique sales process and their super-low 6% attrition rate. Learn about their double call technique that'll have you ringing the cash register like a bell, their focus on peeling the onion to identify the prospects DBM, their ninja approach to securing the credit card, and the magic words to make referrals rain down like manna from heaven!

Whether you're a seasoned pro or just starting out in the fitness biz, this episode is a must-watch!

In this video, you’ll learn: 00:00 - Intro 00:18 - Updates from FunkFit 01:15 - The Sales Process 02:30 - How to Handle a Prospect From The First Moment 03:25 - What If a Lead Doesn’t Answer The Phone? 04:42 - Things to Get Done During The Call 06:34 - Asking for Referrals 08:59 - Booking Appointments with Credit Cards 12:00 - Confirming Your Prospects 14:25 - What Happens When a Lead Enters Your Studio? 21:30 - The Client Intake Process 24:00 - Data Sells 27:45 - The Radical 30 Program (Not a Fitness Challenge) 31:40 - The Handoff Hand Back 35:07 - Generating Referrals

Join us for our next quarterly GSDCON event: https://gsdcon.com

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Attrition is a common issue for gyms and fitness studios, but it doesn't have to be.

Discover the secret to keeping your gym's attrition rates low with this exclusive TriFit Wellness owner Laurel Roach interview. With an industry average of 12-15%, Laurel's gym boasts an impressive 3-5% attrition rate. Learn how Laurel's unique business model and focus on understanding her ideal customer have led to such success in retaining members. In this video, Laurel shares her step-by-step process for attracting and retaining members, including her 90-day plan for thoroughly indoctrinating new members into the Trifit community.

In this video, you'll learn: 00:00 Intro 01:05 Let's Talk Attrition 02:15 The Members Journey 04:21 The 90-Day Plan 11:52 Buying Into The 90 Day Plan 13:08 Achieving Optimal Attrition 17:10 The Magic Forumla

Join us for our next quarterly GSDCON event: https://gsdcon.com

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Learn from the best in the business with this in-depth interview with Matt Kafora, COO of Loud Rumor and owner of seven Orange Fitness locations!

With a wealth of knowledge and experience in the fitness industry, Matt shares valuable insights and takeaways to help you succeed in the competitive fitness industry. Discover the four things you need to be dangerously good at to succeed in the sales process and learn how to generate revenues and profits out of your gyms.

In this video, you’ll learn: 0:53 - What is GSDCON 1:33 - Things to be dangerously good at 3:10 - The first thing to be dangerously good 4:27 - Having multiple lines in the water 5:29 - What do you do for Referrals 6:51 - The second thing to be dangerously good 8:52 - Identifying Objections 9:51 - Asking for Referrals & Credit Cards 12:02 - When to do an Intake 14:02 - Getting Corporate contacts in Referrals 15:33 - Sitting Next to the Member 17:23 - Determining the “Why” 21:34 - The third thing to be dangerously good” 26:14 - How to Present your Prices 30:29 - The fourth thing to be dangerously good

Join us for our next quarterly GSDCON event: https://gsdcon.com

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Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

Communication is key in sales, and in this video, we delve into the five skills essential for successful sales communication. We discuss how listening, asking questions, focusing on the prospect, creating win-win solutions, and truly caring can help you to build stronger relationships with your prospects and close more deals. Through real-life examples and practical tips, we show how mastering these skills can help you close more deals and build stronger relationships with your prospects.

In this video, you’ll learn: 00:14: The first sales skill (Listening) 00:30: The second sales skill (Ask Questions) 00:50: The third sales skill (Focus on Them) 01:28: The fourth sales skill (Create Wins Together) 01:53: The fifth sales skill (Truly Care)

Don't miss out on the compelling finale of our Gym Sales Mastery series!!

Join us for our next quarterly GSDCON event: https://gsdcon.com

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Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

Between streaming platforms, social media, and traditional television, the average American spends over 50 hours per week consuming media. Today we discuss how this trend may impact someone's perceived availability for workouts and offers insight into how to address objections about time and money when it comes to gym memberships.

Don't miss out on this informative and thought-provoking discussion!

In this video, you’ll learn: 00:26: Startling statistics about American fitness habits 01:25: How to not sell with YOUR habits 01:41: More startling statistics about Americans 02:47: Why the time objection is BS 03:09: The truth about lying 04:28: Why the time money objection is BS

Join us for our next quarterly GSDCON event: https://gsdcon.com

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Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

Want to build a sales team that consistently brings in big results? It's all about finding and nurturing the right salespeople.

Discover the secrets to building a high-performing sales team. In this video, we'll cover the three types of salespeople and how to get the most out of each one. Find out which type you have on your team and learn how to turn them into a SELLING machine!

You'll learn how to identify each type and how to manage them effectively to get the best results for your business. We'll also teach you how to identify the salespeople holding your team back and replace them with top-performing tigers. Don't miss this opportunity to take your sales team to the next level.

In this video, you’ll learn: 00:18: Dog salespeople 00:59: Horse salespeople 01:21: Tiger salespeople 01:55: Distributing leads

Join us for our next quarterly GSDCON event: https://gsdcon.com

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Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

If you want to succeed in the gym and fitness industry, you need to be confident in your sales pitch. But using weak language like 'try' can undermine your message and make it harder to close deals. That's where strong language comes in.

In this video, we'll explore the power of strong language in sales and how you can use it to your advantage. Whether you're trying to sell memberships or personal training services, this video will give you the tools you need to close more deals and grow your fitness business.

In this video, you’ll learn: 00:09: Why using weak language can hurt your sales performance 01:10: Examples of weak language VS strong language 02:13: Mastering your communication skills 02:54: Helpful literature to develop your communication skills

Join us for our next quarterly GSDCON event: https://gsdcon.com

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Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

As a gym or fitness studio salesperson, it's important to avoid the pitfalls of self-interested selling.

This episode discusses why gym and fitness studio sales teams shouldn't sell as if they are buying for themselves. From the dangers of self-centered selling to the benefits of a customer-centered approach, we explore why putting the customer first is essential for success in the fitness industry.

In this video, you’ll learn: - The dangers of self-centered selling - The benefits of a customer-centered approach - Why you should treat prospects like millionaires

Join us for our next quarterly GSDCON event: https://gsdcon.com

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Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

As a gym owner, you know that sales calls are essential to your success. But sometimes, they can be difficult and time-consuming.

This video shows you how to supercharge your gym sales calls and get the most out of them! You'll learn how to identify qualified leads, make a great first impression, and close more deals. So watch this video if you're ready to SUPERCHARGE your sales calls!

In this video, you’ll learn: 00:15: The difference between a great salesperson and a good one 01:06: What it takes to be the best salesperson 01:23: How to use a CRM to its fullest potential 02:18: How to set yourself up for success during a sales call 03:25: How to maximize your time efficiently during sales calls 04:36: Helpful statistics every gym owner should know 05:23: The quality of your sales calls

Join us for our next quarterly GSDCON event: https://gsdcon.com

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🚨FREE DOWNLOAD🚨 Get your FREE Telephone Inquiry Sales Script here: http://loudrumor.com/sales-script-cs

GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover

Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

As a gym owner, it's crucial to have a well-oiled sales process in order to bring in new members and keep the cash flowing. But what if there’s a weak link in your sales process? Just like the saying goes: you’re only as strong as your weakest link!

In this video, I outline seven steps you can take to find and fix the weakest link in your gym sales process!

In this video, you’ll learn:
00:15 - Lead Flow
00:19 - Contact Rate
00:38 - FREE Telephone Inquiry Sales Script Download
00:51 - Book Rate
00:07 - Show Rate
01:14 - Close Rate
01:17 - Dollar Per Sale
01:40 - Point of Sale Referrals
01:54 - Sales Process Breakdown
02:13 - Member Retention Formula
02:54 - Fixing the Weakest Link

Join us for our next quarterly GSDCON event: https://gsdcon.com

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Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

As a gym owner, it's more important than ever to be omnipresent on social media. Being where your potential customers are can generate leads and sales that you wouldn't have otherwise.

In this video, we'll show you how to use social media to generate leads and sales by turning your gym’s social media into a marketing powerhouse! We'll also share some tips on creating content that will engage your audience and help you grow your business.

In this video, you’ll learn:
00:04 - Which social media platforms to focus on
00:50 - Creating a feeling of familiarity for potential members
01:46 - How and why the big brands stay omnipresent

Join us for our next quarterly GSDCON event: https://gsdcon.com

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🚨FREE DOWNLOAD🚨 Get your FREE Instagram Lead Generation Cheat Sheet here: https://www.loudrumor.com/ig-dm-cs

GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover

Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

As a gym owner, you know that building rapport with potential members is key to getting them through the door.

But what if you could start building that rapport before they even enter your studio? In this video, I share three tips for creating an instant connection with your leads – and getting them one step closer to becoming a member!

In this video, you’ll learn:
00:28 - How to create a flow of online reviews
01:56 - How to generate quality referrals
03:04 - How to jumpstart your content marketing

Join us for our next quarterly GSDCON event: https://gsdcon.com

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🚨FREE DOWNLOAD🚨 Get your FREE Client Intake Form here: https://www.loudrumor.com/member-avatar

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Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

As a gym owner, you know that objections are going to come up during the sales process. But what if there was a way to use plays in your sales process to overcome objections and ensure a much higher chance of closing the sale?

In this video, you’ll learn:
00:03 - Why having plays for your sales process is important
01:00 - Why you need to practice your sales plays

Join us for our next quarterly GSDCON event: https://gsdcon.com

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🚨FREE DOWNLOAD🚨 Get your FREE Client Intake Form here: https://www.loudrumor.com/member-avatar

GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover

Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

Are you struggling to generate consistent leads and sales in your gym? In this video, we'll show you four simple steps that will help you create certainty in your gym sales process. These steps are based on principles that have been used by some of the top fitness marketing professionals in the world.

In this episode, you’ll learn:
00:35 - How to create certainty in your product
01:31 - How to create certainty in your company
02:10 - How to create certainty in the salesperson
02:54 - How to create certainty in the prospect

Join us for our next quarterly GSDCON event: https://gsdcon.com

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🚨FREE DOWNLOAD🚨 Get your FREE Member Avatar cheat sheet here: https://www.loudrumor.com/member-avatar

GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover

Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

In this episode, we’re talking about how to attract your ideal gym members!

As a gym owner, you know that you need to have a steady flow of new members to make money and keep your doors open. But how do you find those new members, and how do you make sure they stay? It’s all about attracting your ideal gym members.

Join us for our next quarterly GSDCON event: https://gsdcon.com

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Welcome to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

In this video, we're diving straight into referrals! Most businesses are not built upon referrals but should be—especially gyms and fitness studios. Referral generation is not as daunting as it may seem. It's like a lite switch; you just have to turn it on. Always remember, amateurs add to their member base. Professionals multiply.

Join us for our next quarterly GSDCON event: https://gsdcon.com

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover

Welcome to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

In this video, we're diving straight into referrals! Most businesses are not built upon referrals but should be—especially gyms and fitness studios. Referral generation is not as daunting as it may seem. It's like a lite switch; you just have to turn it on. Always remember, amateurs add to their member base. Professionals multiply.

Join us for our next quarterly GSDCON event: https://gsdcon.com

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🚨FREE DOWNLOAD🚨 Get your FREE Client Intake Form here: https://www.loudrumor.com/intake-form

GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info

Welcome to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you’re studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

Gym owners! One of the most critical parts of our sales process is the client intake and the handoff. Without mastering this, you'll leave money on the table. Why is it essential to nail the client intake? It helps you understand the prospect's “Why,” and it’ll help you overcome objections!

Matt Kafora is not only Loud Rumor’s Chief Operation Officer; he spends part of his spare time owning and operating seven successful Orange Theory Fitness Studio locations in Arizona. Yes, you read that correctly… Loud Rumor’s COO is a gym owner of seven 7-figure fitness studios that run themselves!

Join us for our next quarterly GSDCON event: https://gsdcon.com

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🚨FREE DOWNLOAD🚨 Get your FREE Client Intake Form here: https://www.loudrumor.com/intake-form

GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info

Welcome to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you’re studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

Gym owners! One of the most critical parts of our sales process is the client intake and the handoff. Without mastering this, you'll leave money on the table. Why is it essential to nail the client intake? It helps you understand the prospect's “Why,” and it’ll help you overcome objections!

Matt Kafora is not only Loud Rumor’s Chief Operation Officer; he spends part of his spare time owning and operating seven successful Orange Theory Fitness Studio locations in Arizona. Yes, you read that correctly… Loud Rumor’s COO is a gym owner of seven 7-figure fitness studios that run themselves!

Join us for our next quarterly GSDCON event: https://gsdcon.com

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🚨FREE DOWNLOAD🚨 Get your FREE telephone inquiry sales script here: http://loudrumor.com/sales-script-cs

GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info

Welcome to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

Let’s face it, if a prospective customer hasn’t yet experienced your incredible fitness studio and classes first-hand, much of their decision to sign up for a membership is based on pricing alone. Since the value you bring members is so much more than just its price tag, it is important to put off the price conversation until after they make a face-to-face visit.

By implementing the telephone inquiry tips covered in this video, we guarantee you’re on the right track!

Join us for our next quarterly GSDCON event: https://gsdcon.com

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🚨FREE DOWNLOAD🚨 Get your FREE telephone inquiry sales script here: http://loudrumor.com/sales-script-cs

GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info

Welcome to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

Let’s face it, if a prospective customer hasn’t yet experienced your incredible fitness studio and classes first-hand, much of their decision to sign up for a membership is based on pricing alone. Since the value you bring members is so much more than just its price tag, it is important to put off the price conversation until after they make a face-to-face visit.

By implementing the telephone inquiry tips covered in this video, we guarantee you’re on the right track!

Join us for our next quarterly GSDCON event: https://gsdcon.com

SOCIAL:
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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info

Welcome to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

Whether you sell a product or a service, you need to know how to set sales targets for your team. One of the most common reasons for failing to hit sales targets is that the target is unrealistic. When developing sales targets, there are many things that you should take into consideration and some vital questions that you must ask yourself. Being able to answer those questions will help ensure that you’re aiming high for your target and that it’s still achievable.

In this video, we go over how to develop sales targets along with why it's so important for the success of your business.

You’ll learn all about:

• 00:47 - Creating sales targets
• 02:50 - OKRs (Objectives and Key Results)
• 03:25 - Guiding Questions for your team
• 04:02 - Summary

Join us for our next quarterly GSDCON event: https://gsdcon.com

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info

Welcome to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

Whether you sell a product or a service, you need to know how to set sales targets for your team. One of the most common reasons for failing to hit sales targets is that the target is unrealistic. When developing sales targets, there are many things that you should take into consideration and some vital questions that you must ask yourself. Being able to answer those questions will help ensure that you’re aiming high for your target and that it’s still achievable.

In this video, we go over how to develop sales targets along with why it's so important for the success of your business.

You’ll learn all about:

• 00:47 - Creating sales targets
• 02:50 - OKRs (Objectives and Key Results)
• 03:25 - Guiding Questions for your team
• 04:02 - Summary

Join us for our next quarterly GSDCON event: https://gsdcon.com

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info

Welcome to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you’re studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

There are 4 skills that gym owners need to be dangerously good at within the sales process. These skills are pivotal for closing sales and exceeding quotas, especially within the fitness industry.

Matt Kafora is not only Loud Rumor’s Chief Operation Officer; he spends part of his spare time owning and operating 7 successful Orange Theory Fitness Studio locations in Arizona. Yes, you read that correctly… Loud Rumor’s COO is a gym owner of seven 7-figure fitness studios that run themselves!

It’s clear that Matt knows his way around the fitness sales process, but we’ll let him speak for himself!

In this video, you’ll learn all about:

• 01:38 - Lead Generation
• 03:15 - Intake & Hand-Off
• 04:49 - Price Presentation & Hand-Back
• 06:27 - Referrals

Join us for our next quarterly GSDCON event: https://gsdcon.com

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GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info

Welcome to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you’re studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

There are 4 skills that gym owners need to be dangerously good at within the sales process. These skills are pivotal for closing sales and exceeding quotas, especially within the fitness industry.

Matt Kafora is not only Loud Rumor’s Chief Operation Officer; he spends part of his spare time owning and operating 7 successful Orange Theory Fitness Studio locations in Arizona. Yes, you read that correctly… Loud Rumor’s COO is a gym owner of seven 7-figure fitness studios that run themselves!

It’s clear that Matt knows his way around the fitness sales process, but we’ll let him speak for himself!

In this video, you’ll learn all about:

• 01:38 - Lead Generation
• 03:15 - Intake & Hand-Off
• 04:49 - Price Presentation & Hand-Back
• 06:27 - Referrals

Join us for our next quarterly GSDCON event: https://gsdcon.com

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Schedule your FREE strategy call with our membership success consultants HERE: https://loudrumor.com/info

Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch

Loud Rumor CEO Mike Arce sat down with gym owner and co-founder of SOLDIERFIT, Dave Posin. With 13 locations across 4 states, 7 franchise locations, and a killer philosophy, SOLDIERFIT is on its way to being a national brand!

So what do they do differently from the gym down the street? From your fitness studio?

Watch now and learn all about:

• Teamwork and camaraderie philosophy
• Gym sales training
• Crushing lead generation through referrals
• Culture development

Don’t miss this 🔥 interview!

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Schedule your FREE strategy call with our membership success consultants HERE: https://loudrumor.com/info

Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch

Loud Rumor CEO Mike Arce sat down with gym owner and co-founder of SOLDIERFIT, Dave Posin. With 13 locations across 4 states, 7 franchise locations, and a killer philosophy, SOLDIERFIT is on its way to being a national brand!

So what do they do differently from the gym down the street? From your fitness studio?

Watch now and learn all about:

• Teamwork and camaraderie philosophy
• Gym sales training
• Crushing lead generation through referrals
• Culture development

Don’t miss this 🔥 interview!

SOCIAL:
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We believe that every fitness studio owner is different, and it’s our goal to help each type of studio owner grow their business. Learn more: https://loudrumor.com/info

Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch

Forrest Walden is the founder and CEO of Iron Tribe Fitness. As a 21-year fitness industry veteran, Forrest is an expert in driving culture, not just internally amongst employees but externally with members as well. Not to mention, with over 29 Iron Tribe Fitness studio locations across 8 states, Forrest has become a marketing expert.

Join Loud Rumor CEO Mike Arce and Iron Tribe Fitness CEO Forrest Walden as they discuss marketing strategies, lead generation, working the algorithm, and much more!

WATCH as Mike and Forrest discuss:
–How Forrest creates a work/life balance
–How to increase company culture
–Expert marketing strategies
–Nurturing leads
–Owning the market
–Working the algorithm

Watch now and start implementing these excellent marketing strategies in your fitness studio!

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GYM OWNERS: Schedule your FREE strategy call with Loud Rumor today! https://loudrumor.com/info

Prospects should feel like their life is about to change, not like they're just "joining a gym."

However you run your sales, Mike is here with McKenna with the breakdown on how you can turn the sales tide when they walk through the door or when you pick up the telephone.

What you'll learn:
- How NOT to start every conversation 
- How to set the tone immediately
- How to deliver value right away
- How to make them feel like you're already working on their fitness plan

You don't want to miss this dynamite sales training from the man himself!

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GYM OWNERS: Schedule your FREE strategy call with our membership success consultants HERE: https://loudrumor.com/info

Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch

Casey Bloemke is the owner of multiple Farrell’s eXtreme Bodyshaping studios in North Loop, MN. His 3 locations have seen serious growth over the course of the last year. In just 13 months, Casey has seen 125% growth across all his locations, with a 67% closing rate!

So what’s Casey’s secret?

WATCH as Mike and Casey discuss:

–How he overcame the process bottlenecks
–How he got his team on board with new systems
–What his multi-location organizational structure looks like
–What he changed so that his studios all run smooth like butter
–What he hires for in his sales team and how he recruited them
–Why he raises his prices multiple times per year
–Where he’s going next and how Loud Rumor will get him there

To learn more about how our GSD 360 program can help gym owners like you impact more people, get more gym memberships, and win back your time, schedule your FREE strategy session today! https://loudrumor.com/info

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Schedule your FREE strategy call with our membership success consultants HERE: https://loudrumor.com/info

It's tough to know when to be pushy in sales, especially when selling gym memberships. You certainly don't want to irritate or scare away the prospect. But there's a fine line between knowing when to push the sale and when you're being too pushy.

In this video, Mike goes into more detail about:
–WHAT to sell
–WHY you're selling it
–WHEN to push the sale
–HOW to sell it right

To learn more about how our LRVT program can help gym owners like you impact more people, get more gym memberships, and win back your time, schedule your FREE strategy session today! https://loudrumor.com/info

#gymowner #fitnessmarketing #loudrumor

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Schedule a 🎉 FREE 🎉 consultation: https://loudrumor.com/info

Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch

In today’s episode of The GSD Show, Mike interviews Nick Page, of The Trainer Page in Ronkonkoma, New York.

This 24-Year-old entrepreneur has proven, in just five months, that he's in it to win it. And he doesn’t even have a sign on the building!

Listen in as Mike and Nick cover everything from:

–What he’s focusing on to improve attrition by 5x
–The mindset behind his devastatingly effective execution style
–How raising his prices affected his close rate (HINT: It didn’t)
–How he’s improving the customer experience
–His personal victories with iron therapy

Schedule a 🎉 FREE 🎉 consultation: https://loudrumor.com/info

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Schedule a 🎉 FREE 🎉 consultation: https://loudrumor.com/info

Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch

In today’s episode of The GSD Show, Mike interviews Nick Page, of The Trainer Page in Ronkonkoma, New York.

This 24-Year-old entrepreneur has proven, in just five months, that he's in it to win it. And he doesn’t even have a sign on the building!

Listen in as Mike and Nick cover everything from:

–What he’s focusing on to improve attrition by 5x
–The mindset behind his devastatingly effective execution style
–How raising his prices affected his close rate (HINT: It didn’t)
–How he’s improving the customer experience
–His personal victories with iron therapy

Schedule a 🎉 FREE 🎉 consultation: https://loudrumor.com/info

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GYM OWNERS: Schedule your FREE strategy call with the Loud Rumor team and learn how we can help your gym grow and scale: https://loudrumor.com/info

Dogs, horses, and tigers, OH MY!

These are not fairytale characters, these are your sales team.

And they all have a different level of effectiveness.

Can you guess why Mike recommends you:

–Shoot the dog 🐶 (not really, we love real dogs!)

–Whip the horse 🐴

–Feed the tiger 🐅

If you want an easy way to see who your top players are at your gym or studio, WATCH as Mike and McKenna break down how this analogy helps gym owners thin the sales herd and properly leverage the strongest members of their team.

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Imagine 2 people are going bowling.

Person A: Amazing at bowling, gets strikes & doesn’t need bumpers. She scored a 180.

Person B: Doesn’t play often, needs bumpers to help him knock down pins. He scored a 181.

If a random person were to see their scores at the end of the day, they would think these two bowlers were neck and neck when in reality, Person B had a HUGE advantage.

This is what it’s like in a good economy: bumpers to help you win. When a recession hits, bumpers come down and this is where we see the true winners come out. In a recession, Person B only scores 50 points.

As of July (when this episode was filmed) economists are predicting a recession coming our way. Don’t let your gym be unprepared.

In today’s episode we’re talking about how your gym can be successful in the recession. In fact, many big-name companies actually started in a recession.

Watch to learn about the fundamentals your gym should be starting NOW to not only beat the recession, but succeed in it too!

Schedule a 🎉 FREE 🎉 consultation: http://loudrumor.com/info 

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Schedule a 🎉 FREE 🎉 consultation: http://loudrumor.com/info

Imagine 2 people are going bowling.

Person A: Amazing at bowling, gets strikes & doesn’t need bumpers. She scored a 180.

Person B: Doesn’t play often, needs bumpers to help him knock down pins. He scored a 181.

If a random person were to see their scores at the end of the day, they would think these two bowlers were neck and neck when in reality, Person B had a HUGE advantage.

This is what it’s like in a good economy: bumpers to help you win. When a recession hits, bumpers come down and this is where we see the true winners come out. In a recession, Person B only scores 50 points.

As of July (when this episode was filmed) economists are predicting a recession coming our way. Don’t let your gym be unprepared.

In today’s episode we’re talking about how your gym can be successful in the recession. In fact, many big-name companies actually started in a recession.

Watch to learn about the fundamentals your gym should be starting NOW to not only beat the recession, but succeed in it too!

Schedule a 🎉 FREE 🎉 consultation: http://loudrumor.com/info 

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Get a FREE strategy call with a Member Success Consultant: http://loudrumor.com/info 

Your sales process shouldn’t rely on the workout. 

Lots of studios have great workouts!

Here’s where it really counts:

THE GYM TOUR <<

On a highly-effective and strategic gym tour, prepare your prospect by:

–Showing them how to experience the workout differently

–Setting predetermined expectations you can use later

–Differentiating your unique approach or process

If your gym tour isn’t planting these crucial seeds, you might want to get in on our in-depth training on how to maximize the benefits of your facility tour by scheduling a strategy call with our membership success consultants here: http://loudrumor.com/info 

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⭐️FREE DOWNLOAD⭐️ Client Intake Form (mentioned in episode): https://www.loudrumor.com/intake-form

If you own a fitness studio and are looking to get more members, more money and more minutes back in your day…then schedule a FREE strategy call with Loud Rumor. We help fitness studios achieve those 3 things! https://loudrumor.com/info

If you’re selling memberships based on cost per class, you’re doing it wrong.

Why would you sell what your members aren’t buying and don’t want?

In fact, a studio owner actually attempted to sell $/class to a walk-in, right in front of Mike. Tune in to see how that sale (or lack thereof) turned out!

In this episode, you'll learn why selling price per class rarely ever works and how you should be selling. Mike gives a great example script in the episode so you can start selling the RIGHT way.

Check it out!

And if you’re interested in working with an advertising and consulting agency that specifically helps fitness studios, then jump on a FREE strategy call here: https://loudrumor.com/info

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Get a FREE strategy call with one of our Member Success Consultants here: https://loudrumor.com/info 

We’ve talked about the Decoy Method pricing in several videos (watch here if you haven't seen those yet: https://youtu.be/exHTuM5XVtA) but we still hear some gym owners say, “It doesn’t work for me.”

Well, in this video we uncover some common reasons why it may not be working for you, but how it CAN and WILL work if you do these things. We talk:

– Pricing it right

– Naming your options

– How to value stack

– What you can value stack

– Ways to add more value with new offers

Check it out!

And if you want to learn more about how to work with Loud Rumor, get a FREE strategy call with one of our Member Success Consultants here: https://loudrumor.com/info 

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Loud Rumor is a consulting firm and marketing agency specifically designed to serve studio owners like you. Find out if you’re a good fit for our program program by hopping on a FREE strategy call here: https://loudrumor.com/info 

At Loud Rumor, we’ve helped THOUSANDS of gyms and fitness studios increase their membership, earn more revenue, and create more time in their schedule when they finally run the show as the boss. 

But one thing you must have to do all that is a GREAT offer. (You have to get leads in the door somehow!)

So which offers are the most successful?

The numbers are IN and Mike drops all the wisdom on:

–What impacts the success of the offer

–THE BEST OFFER 

–When the other offer works better

–The Chocolate Case Study

–How to dial in your sales process

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GYM OWNERS: Jump on your free strategy call with the Loud Rumor’s premier consulting and marketing agency for fitness studios here: https://loudrumor.com/info 

DID YOU KNOW:

The average gym-goer spends $100 a month on supplements, pre-workouts, vitamins, shakes, etc.?

Are you capitalizing on this revenue boost at your gym or studio? 

The bottom line is, if you're not, that means someone else is. Whether it’s Amazon, their workout buddy, or the clueless GNC employee, someone else is getting that sale. 

Watch as McKenna and Mike drop even MORE reasons why you need to be making ancillary sales at your location and what kind of long-term returns you can expect.

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Loud Rumor is a marketing & consulting company specifically for gym & fitness owners. Find out if you’re a good fit for the program by hopping on a FREE strategy call here: https://loudrumor.com/info

In today’s GSD Show episode, Mike sat down with Jeremy and Louis, owners of FunkFit soon to be The Collective in Gilbert, AZ, who made an additional $32K in MRR in just 3 MONTHS! 😱

The focused on 3 main things:

• Their sales process
• Meeting rhythms
• Their onboarding process for new employees

Tune in to see how these 3 things helped them skyrocket their growth!

If you want to learn how to implement some of these strategies and get your hands on our role-playing scripts, book a FREE strategy call with our team here and let’s talk! https://loudrumor.com/info

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Learn more about how to attend the next GSDCON…go to: https://gsdcon.com/

In today’s special episode we’re LIVE at GSDCON where attendees had a special Q & A with a panel of experts.

They had the chance to ask them anything related to fitness finance. In this episode we’re talking about CASH 🤑!

One of our members is ready to scale to location number two (yay!) but he wants to know if:

1. He should have a cash safety net and

2. If so…how much should he prepare for?

The experts give him some great advice. Tune in to find the answers!

Interested in working with Loud Rumor? Schedule a FREE strategy call today! https://loudrumor.com/info 

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Learn more about how to attend the next GSDCON…go to: https://gsdcon.com/ 

In today’s special episode we’re LIVE at GSDCON where attendees had a special Q & A with a panel of experts. They had the chance to ask them anything related to fitness finance.

In this episode we’re talking about Financial Transparency…should you be sharing your finances with your staff? Tune in to find out!

Interested in working with Loud Rumor? Jump on a FREE strategy call by clicking here: https://loudrumor.com/info 

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Schedule your FREE strategy session today and see exactly how Loud Rumor works: https://loudrumor.com/info 

Studio owners! You don’t want to miss this killer episode of the GSD Show filmed live and in person at GSDCON: Money.

We’re joined with Serena Montgomery, owner of barre3 Knoxville, to break down the rapid growth at her location.

In just six months, she’s achieved the three core principles of the Loud Rumor Mission:

–Impacting more lives

–Gaining financial freedom

–Winning back time

In today’s episode we discuss:

–What contributed to her rapid success

–What she did differently in lead gen and sales

–How she built a solid team culture

–Why she didn’t ask for referrals and what changed

–How it went when she upped the price

–Her #1 takeaway from the last 6 months

Do you want to start impacting more lives, gain financial freedom and win back time? Then check out how Loud Rumor can help you get there! https://loudrumor.com/info 

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Learn more about Loud Rumor! Go to: https://loudrumor.com/info

Hey studio owners!! You don’t want to miss this special episode of the GSD Show filmed LIVE and in person at GSDCON!

Mike sits down with Delfin Ward of Generator Athlete Lab, who shares a bit about his journey to $98k months and how they’re on track to be a million dollar studio!

Delfin has a healthcare background and he and his wife launched their studio for athletic performance, massage, and recovery in 2018. They’ve also been part of the consulting program at Loud Rumor and seen huge progress.

Today they dive into:

–What sets them apart

–Some of the biggest things he’s learned

–Sales opportunities they found

–How they approach tough conversations

–All about the numbers

–How this husband and wife team work together

–What’s next for Generator Athlete Lab

Curious about how the consulting program helps gym and studio owners like you? Schedule your strategy session today and see exactly how it works: https://loudrumor.com/info

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Learn more about Loud Rumor: https://loudrumor.com/info  The GSD Show’s 200th episode! In this very special episode, host Mike Arce and producer McKenna, react to some of the top episodes of The GSD Show!  

It’s not all nostalgia and favorites. There are some INCREDIBLE gems tucked away in this episode as they cover everything from…

–WHY the GSD Show was launched

–The Top episode (Mike guessed wrong!)

–Mike’s Favorite guests and his top takeaways from their interviews

–GSD’s funniest moments (Do you remember THIS?!)

–McKenna’s favorite (Mike guessed wrong AGAIN!)

–The most SHOCKING episode (This one is HUGE!)

… all the way to the future of The GSD Show and how it’s going to evolve very soon!

If you want to grow your gym memberships and potentially earn your spot on a future episode, schedule a FREE strategy call with our membership success consultants here! https://loudrumor.com/info 

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Learn more about Loud Rumor by scheduling a free strategy call! Go to: https://loudrumor.com/info 

Cale Owen, the new CEO of gym launch, started out like many of our listeners…as a gym owner! He knew he needed help with his gym and he found Gym Launch.

His journey took him a different route when he decided to join the Gym Launch team in their sales department. After years of hard work, dedication, and constant learning, Cale found himself in the CEO role! With guidance from Alex and Leila (the founders of Gym Launch), Cale uses his position to help gym owners all across the nation, something he and Mike have in common!

Today they dive into the trends of the fitness industry and talk:

• What gym owners need
• Mastering sales
• Doing what it takes to succeed in the fitness industry
• Marriage in business

And much more! Check it out!

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Learn more about the program that helped Katie reach these numbers: https://www.loudrumor.com/lrvt

Imagine only having $5,000 in recurring revenue left…Could you pay rent? Your employees? Everything else that comes along with owning a business? You’d start to feel hopeless…

Now fast forward to 9 months later and you 10X’d your revenue! 🤯

That’s exactly what our guest today, Katie Georgiades, owner of Rockbox Fitness Lexington, did!

Hard work, mixed with tools for success she made it happen and she’s sharing how she did it with us today! We talk: 

✅ The challenge that started it all

✅ Getting buy-in from your team

✅ Community events

✅  Recruiting tips for studio owners

✅ And inspiring your competitors??...

You won’t want to miss this!

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We help people, who help people. Learn more at: loudrumor.com/lrvt

In today’s episode we sat down with @Mindbody’s President & CTO, Sunil Rajasekar.

With an impressive resume, working with Ebay, a few start-up companies and now Mindbody, paired with over 20 years experience…he knows how software can help grow your fitness studio.

We dive into topics that will help your fitness studio save time & resources while growing to maximum capacity. In this episode you’ll learn:

• Sunil’s most impactful book
• How to use Buddhism in business
• The MindBody marketing suite that can help your fitness studio in many areas
• AI for Fitness Studios - (One of our members gave a presentation about this at the MindBody BOLD Conference! And you can learn more from her by going to loudrumor.com/lrvt)
• How to save time & scale your studio

And much more! Check it out!

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GET A FREE STRATEGY CALL: https://loudrumor.com/info

Welcome to part two of our Secret Gym Shopper series! McKenna and Amanda are both part of the incredibly talented Loud Rumor video production team.

They’ve had the chance to check out a few local studios for their own fitness journey, and since these studios have NO IDEA that they’re dealing with industry experts, they got genuine, unfiltered interactions.

McKenna gets the insider scoop on what made Amanda drive 15 minutes farther than the nearest gym just for that experience… and what made her run for the nearest exit, without even finishing her workout.

YIKES!

Check it out! And as always, our content is also on video! If you want to watch this episode, head over to: followloudrumor.com. 

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Find out how these studios were able to dominate holiday promotions: https://www.loudrumor.com/sales

Imagine this...it’s the end of the day and you just finished with your Black Friday weekend of promotions at your studio...

You calculate all the revenue you generated from the 3-day period and you realize you made an EXTRA $105 THOUSAND dollars!

That was the reality for one fitness studio. We're going to be sharing a few other stories of studios that dominated their holiday promotions.

These studios set quotas and not only hit them but exceeded them.

And if you'd like to jump on the phone for a free strategy call and find out how these studios were able to do this, fill out your information on the form and a member of our team will reach out shortly: https://www.loudrumor.com/sales

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Get your free strategy call with Jonathan! Go to: https://www.loudrumor.com/sales 

When it comes to sales, most gym owners focus on membership rates and packages. While these are certainly important, there's another game-changing opportunity you can't afford to miss...

...Ancillary sales. 

Ancillary sales are products and services that you offer in addition to your core offerings. For fitness studios, this could include supplements, personal training, group classes, or yoga mats.

The possibilities are virtually endless, and in this video, you'll learn how to use this strategy to improve sales and level up your bottom line.

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GRAB YOUR FREE STRATEGY CALL WITH US TODAY: https://www.loudrumor.com/sales

The truth is, your most expensive option should be the one that aligns with your average member’s needs, not just a few. 

But what you’re really selling isn’t this membership or that membership. What you’re selling is the transformation they want to see. 

In this week’s video, we’re going over…

-- How to value stack your most expensive offer

-- How to use positioning in your sales pitch

-- How to address the cost objection

-- How to sell the transformation

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ATTENTION studio owners: if you’ve ever wondered what it takes to follow up with leads to get them through the door, this video is just what you need! 

While there is no magic formula for turning leads into new members, Loud Rumor’s Patrick and membership success consultant Jonathon know exactly what it takes to QUICKLY, EFFECTIVELY, and CONSISTENTLY follow up with leads to improve your chances at getting them to visit your facility!  

Here are a few of the most important points discussed in the video: 

• The art of using speed to get to the lead
• Best practices for communicating with leads over the phone
• Ideas for what to do if you can’t reach leads on the phone
• Much, much more!

But that’s not all… for more FREE content on how to increase studio leads, memberships, and sales, don’t forget to subscribe to Loud Rumor today!

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✨Flashback Friday✨

In case you missed the video version, we're bringing it to you on audio! Our Director of Revenue, Patrick, shows you how to increase your social media engagement across platforms.

➕ PLUS how to improve open rates and use email marketing to your advantage!

LINKS MENTIONED:

FREE marketing evaluation: https://www.loudrumor.com/sales 

Close more gym memberships with ease: https://youtu.be/KIiQLtnkRak

Start your gym’s podcast in just 5 simple steps: https://youtu.be/LqTCqTWl_n4

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Since March of 2020 more than 40% of fitness facilities have permanently gone out of business. 🤯

...But 60% haven’t. And some of the people we work with at Loud Rumor are actually MORE profitable than they were in 2019. 🤯🤯

In today’s episode, Mike is on stage at the Rockbox Convention sharing 10 steps to mastering sales & marketing in your fitness studio! 

Find out if Loud Rumor is the right fit for you! Schedule a FREE call: https://www.loudrumor.com/sales

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Paul David, owner of multiple Parisi Speed School locations, shares all his tips and tricks for transforming a struggling fitness studio into a booming one with organic leads, referrals, and new members galore!

In this impactful conversation, Paul and Mike take listeners on a journey through:

• The biggest changes Paul made to improve the operations of Parisi
• A close look at Paul’s dynamite sales process
• Key qualities to look for when hiring your studio’s next program director/studio manager
• The importance of paid ads and social media marketing for generating organic leads
• How Paul obtained a shocking 109 new memberships in just 100 days

PLUS, if you stay towards the end, you’ll hear Paul get candid with Mike on all of the ways that his previous failures have shaped him into the successful studio owner that he is today.

To learn more about our quarterly bootcamps, go to: http://loudrumorbootcamp.com/

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Mike Littrel is the Founder & CEO of X3 sports. He has 5 locations that generate $5 Million a year in revenue!

Today Mike shares:

• How he's able to inspire his team to be high performers

• His sales process (including how many phone calls each salesperson makes in A DAY 😳)

• The #1 tip on how to get referrals (HINT: One of his salespeople got 50 referrals on the first day by doing this!)

• The X3 Foundation

and much more!

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Facilitating a personalized and welcoming client connection both in-person and on the phone is CRUCIAL for getting the referrals, revenue, and participation that you desire.

With over 20+ years of experience in the fitness industry and 37 successful boutique fitness studios under her supervision, Amanda Enos is here with Mike to spill all of her SECRET techniques to make your studio’s sales and attendance flourish with ease.

This video covers a wide range of tactics for getting your guests to say YES to your services, including:

• How to personalize the sales process over the phone
• Making guests feel welcome and comfortable the second they walk into a studio
• How to effectively present the pricing conversation to clients
• Key techniques for selling to multiple clients at once
• The secret to motivating clients to show up for their fitness class

But that’s not all.

If you want a FREE strategy call with Amanda, email “FREE Strategy Call with Amanda” to lrvt@loudrumor.com.

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Social media marketing is a crucial part of any business. But with so many different platforms, from Facebook to Instagram, it can be difficult to know what strategies your fitness studio should focus on.  

What if we told you to use both? 🤷‍♂️

In this video, Loud Rumor’s Director of Marketing breaks down the difference between organic and paid social media marketing.

Patrick gives you a few tips on how to use both effectively by focusing on a hybrid approach to your online content to build awareness and attract more members to your studio.

This strategy will also help with retention too!

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They discuss

• How to increase show rates on a free week pass
• How to turn a free fitness pass into a paying customer
• The secret to creating a successful gym pricing model
• Building a high-quality Instagram process to drive leads
• Getting creative with new streams of revenue

Plus, if you stay until the end, Mike shares the missing piece of the puzzle to make Nate’s business more lucrative than ever!

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This common objection is most often just a smokescreen!

In this video, Mike breaks down how to extract the REAL objection your potential member is dancing around and put it to rest.

This is an EXCLUSIVE sneak peek from one of our daily LRVT TEAM coaching calls, where we work directly with the top 5% of our clients.

This is just one of the many benefits LRVT TEAM members get as part of this exclusive group.

If you want to find out how you can become a member, email “MORE INFO” to lrvt@loudrumor.com or go to http://whatislrvt.com

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It was their one year anniversary of being open…

He looked at his wife and sarcastically said, “Welp, that was a good run.”

Fast forward a year later and Shaun’s 7,000 sq ft studio is making over $106,000 A MONTH.

How did Shaun do it? Find out in today’s episode of #TheGSDShow!

Shaun and his team are members of the Loud Rumor Virtual Training TEAM program. To learn more, email "MORE INFO" to lrvt@loudrumor.com or go to http://whatislrvt.com/. 

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We had our members do this exercise and many of them realized they were leaving an extra $150K - $600K a year on the table! 😱

Don’t spend major time on minor things & minor time on major things. - Jim Rohn

In today’s episode, Mike shares advice that could have the biggest financial impact on your business.

By using this formula, you will learn:

✏️ How you can get the most out of your business

✏️ How your business can get the most out of you

Comment below: What’s the one thing you’re going to start working on TODAY, to make more money for your gym?

Subscribe to Loud Rumor for more!

Watch Fitness Business Podcast: https://www.youtube.com/watch?v=TTxssDgAyzU&list=PLnwaMl7Us7dAkfE6idQW56EYkEEQ2E5eE

Watch Our Essential Fitness Business Tips Playlist: https://www.youtube.com/watch?v=x06F1t0d8kQ&list=PLnwaMl7Us7dAOFgJqKEXjK8dio099m0wf

Watch Our Sales & Retention Playlist: https://www.youtube.com/watch?v=usVbDdF6_9U&list=PLnwaMl7Us7dB5kmYJJlP0komWjqrtmm6c

Watch Our Marketing & Advertising Playlist: https://www.youtube.com/watch?v=qih9xZ0ePvY&list=PLnwaMl7Us7dDa4DPh_6MC6Q42PNMBlExe

SOCIAL:

Facebook: https://facebook.com/boom.loudrumor/

Instagram: https://instagram.com/loudrumor/

Twitter: https://twitter.com/loudrumor

Web: https://loudrumor.com/reviews

#LoudRumor #FitnessMarketing #GymMarketing

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In this episode, Mike breaks down:

1. How to determine your lifetime customer value (LCV)

2. Based on the LCV, how much you can spend to acquire a new member (CAC)

HINT 👉 you may only need to ADD one member...👀

If you want that infinite return script Mike mentioned in the episode, email “INFINITE RETURN SCRIPT” to lrvt@loudrumor.com

Hear how the LRVT program has helped other fitness studios just like you! https://www.loudrumor.com/reviews/

SOCIAL:

Facebook: https://facebook.com/boom.loudrumor/

Instagram: https://instagram.com/loudrumor/

Twitter: https://twitter.com/loudrumor

Web: https://loudrumor.com/reviews

#LoudRumor #FitnessMarketing #GymMarketing

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Do you know your quota expectations and hold your people accountable?

Or are you just playing the game but not keeping score?

Matt breaks down 2 reasons your gym’s payroll costs are too high...

• You’re keeping underperformers on your team :17

• You’re not implementing enough training and accountability 1:14

...and 4 ways to even the playing field:

• Set your budget and stick to it 3:54

• What you need to review every month 4:42

• How to consolidate payroll costs 5:48

• Watch to the end to learn what YOU need to do, as the leader of your team! 6:43

Learn more about how to increase revenue by making YOUR goals, your TEAM’s goals!

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Success is never a straight line upward, especially not for Iron Den Fitness Owner Billy Jones…

Billy actually died 4 times (which he and our CEO Mike Arce get into a little later in this episode).

Now he’s a successful #gymowner, having gone from $22K in monthly revenue to $71K in just 90 days… during a pandemic! In this episode, he talks about:

1. Dialing in his demographic and psychographic avatar: https://www.loudrumor.com/perfect-member-avatar
2. Delivering a hybrid product to 10X their WEEKLY membership dues
3. Making $10K to $12K per month in ancillary sales:
   https://youtu.be/dWlfpr5bp8c
4. Working with @AndyFrisella and his team at @1stForm

Download the FREE Intake Form: https://www.loudrumor.com/intake-form

⭐ BONUS: 2 FREE SALES SCRIPTS: You’ll also learn the 1 thing Billy struggled with (that most entrepreneurs struggle with) that Loud Rumor helped him overcome…

And, the 2 scripts Billy used to compound his memberships and overall revenue:

1. https://www.loudrumor.com/answering-the-phone-script
2. https://www.loudrumor.com/referral-script

Billy Jones died 4 times and through the strength and support of his wife, keeps going and keeps pursuing his mission.

Despite being shut down, despite a 50%+ reduction in monthly revenue, Billy says that every gym and fitness studio owner (or any entrepreneur for that matter) should invest in knowledge…

The most successful people, billionaires even, are students for life. They read, learn, and educate themselves daily and consistently.

Follow Billy Jones on Instagram: @billyjackhammer and his business Iron Den Fitness @theirondengym on all social platforms.

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In this episode, Mike sits down with Glenn Gaesser, a Professor of Exercise Science at Arizona State University, who shocks us with the data behind some common fitness myths…(just wait until he breaks down the truth behind protein supplements 🤯)  

Mike asks the questions that everyone is dying to know...including, “What do I have to do to gain more muscle? Or lose more fat?”

The answers are 100% backed by science AND will give you better insight on how to use this information when your members ask you these same questions.

When you know the science behind exercise, it gives you a unique selling point and ability to help more members reach their goals faster.

This is a fascinating episode the entire way through!

FREE DOWNLOAD:

https://www.loudrumor.com/marketing-science

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If your gym’s not selling as many memberships as it should, this episode is for you! This is a free presentation from our exclusive Sales Boot Camp for Gym Owners… 

Corbyn May managed 20 fitness studio locations and is now a Performance Consultant for Loud Rumor Virtual Training—he walks you through the ultimate sales process start-to-finish, step-by-step.

After this training, you and your team will be extremely confident contacting leads, booking appointments, and signing more members! PLUS, each new member you sign up, you can multiply with the script below:

FREE SALES SCRIPT:

How to 5X every gym member you sign up: https://www.loudrumor.com/referral-script

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“Running marketing campaigns is NOT difficult.”

It also shouldn’t be a waste of your money…

Following the 5 easy steps, Loud Rumor’s Marketing Director Patrick Cundiff lays out in this video, will not only flood your gym with qualified leads, but will give you the best shot at experiencing ROI with your marketing campaigns.

When done right, fitness studios should experience an increase in revenue that overpowers their marketing spend. Not because they’re spending the bare minimum on marketing, but because they’re diligently following each of these 5 steps to maximize their lead flow.

Step #1 - Set the right Marketing Campaign goal - 0:06

Step #2 - Choose an offer they MUST click on - 1:57

Step #3 - Target the perfect audience - 3:14

Step #4 - Use scroll-stopping creative - 4:56

Step #5 - Send leads here, NOT there - 6:25

BONUS - 7:54

⭐ FREE FOR YOU ⭐

The Fitness Member Avatar Cheat Sheet: https://www.loudrumor.com/perfect-member-avatar

ClickFunnels Landing Pages (14-Day Free Trial): http://bit.ly/clickfunnels-loudrumor-free-trial

#LoudRumor #FitnessMarketing #GymMarketing

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“I think that’s one of the biggest goals,” he says, “is teaching owners to be the CEOs of their businesses.”

In other words, instead of wearing too many hats and to avoid burnout, every gym owners should follow these 4 steps:

#1 - Learn: Educate yourself on running, growing, scaling your business through books and podcasts (like this one!)... another key to growth education is mentorship (LINK BELOW)

#2 - Execute: Execute what you learn, put it into practice, and make it permanent.

#3 - Train: Build systems and processes and train your team to execute on the things that provide consistent results.

#4 - Repeat: You want a business that runs, not a business you run. When you put the right systems and processes in place, and the right people to execute them, you’re a CEO.

❗ GET HELP WITH #1 HERE ❗

Want access to the fitness business experts who will craft a plan for you to become the CEO of your business as fast as possible? Set up a FREE consultation to learn more about the LRVT TEAM program here: http://bit.ly/lrvt-team-youtube

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It wasn’t that long ago when Gracie Barra Houston owner Ulpiano Malachias moved to the United States from Brazil.

He went from working as a bouncer at nightclubs so he could pursue his passion for jiu jitsu to becoming the owner of the #1 Gracie Barra in the country, running a 10,000 square foot, 7-figure gym!

In this episode, Ulpiano explains what it takes to get there and how you have to completely shift your mindset from your passion and hobby, to full-scale entrepreneurship.

He breaks down the steps he took to become successful, continue living his passion, and the failures he learned from along the way.

This is an incredible episode with a powerful story you’ll want to watch all the way through and share with other business owners pursuing their passions!

FREE DOWNLOAD:

One of the things Ulpiano says is critical to his success is knowing his numbers. This Cheat Sheet will help you track and measure your Marketing numbers for greater success: www.gsdkpi.com 

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Your gym is “backed by science.” But you’re probably not using that to your advantage to sell more memberships, increase retention, and enhance your brand…

The top gyms and fitness studios do! For example, Orangetheory uses the “Afterburn” and is “Backed by Science.” They run HIIT workouts. If your studio runs HIIT workouts, technically you’re backed by science too… So why do they own it? Here’s why:

They capitalized on a true, science-based angle when it comes to HIIT workouts. Your gym can too! On the show is Pete McCall, he’s an author, podcast host, and fitness educator…

Pete breaks down the science of fitness plus, we uncover hidden marketing messages your fitness studio can use to be “backed by science” and sell more memberships.

For example: Can HIIT actually slow down the aging process? Find out in this episode of The GSD Show!

FREE DOWNLOAD:

Marketing Science Training: https://www.loudrumor.com/marketing-science

MORE FROM PETE MCCALL:

All About Fitness Podcast: https://petemccallfitness.com/podcasts/

Book: Smarter Workouts: The Science of Exercise Made Simple: http://bit.ly/pete-mccall-book

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For any fitness studio or gym to successfully maximize their membership base and overcome attrition, they need to have multiple advertising lines in the water!

Here’s what that means:

Direct Mail

B2B

Mobile Billboards

Emails

Referral Campaigns

Matt Kafora, owner of 7 fitness studios (all earning 7-figures) and Loud Rumor CEO Mike Arce guide you through all 5 offline advertising methods, and here’s why: Digital is not enough!

You can’t outsell attrition.

BUT, you can combat it with greater lead flow, new members, and referrals.

This video teaches you how.

⭐ FREE DOWNLOAD⭐

Referrals Script: https://www.loudrumor.com/referral-script

Also, be sure to watch these videos that were mentioned in the training:

8 Ways to Increase Referrals: https://www.youtube.com/watch?v=zAU03MClVz0

The Ultimate B2B Strategy: https://www.youtube.com/watch?v=Ny9FB7Kp3L4 

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His gym currently pulls in $140K+ in monthly recurring revenue!

As his Loud Rumor Account Manager, Alexa Zimmerman details how Mark does it and the 4 reasons his Marketing is FREE each month:

#1: Spend More (might sound counterproductive, but listen in around 12:40)

#2: Offer “FREE” (give people a taste of what you do: 20:44)

#3: Follow a Proven Sales Process (how this gym signed 86 members in one month: 30:30)

#4: Get “Qualified” Leads Not “Quality” Leads (this is critical: 33:29)

Alexa also dives into which platform your gym should advertise on, how, and how much to spend to go beyond “breaking even” and start profiting.

The data you’re able to collect at your gym, and through advertising, allows you to duplicate your best members over and over again.

In other words, the members who are most loyal, wear your gear outside of your studio, brag about you, and spend way more than just their monthly membership dues… that’s who you want to attract through advertising, get referrals from, and sign up daily!

🌟 FREE DOWNLOADS: 🌟

Referral Script: loudrumor.com/referral-script

Sales Script: loudrumor.com/brandon-play

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Most fitness studios think it’s their logo, colors, and tagline.

In reality, branding comes down to 2 messages being aligned:

1. How you claim to change the lives of your members…

2. How your members claim you change their lives to others…

See, what people say about you, based on how you make them feel, THAT’S branding.

So, how is “branding” hurting your fitness studio?

I explain in this episode!

I also run through 6 questions you should ask before every Ad you put out there…

Think about this: Do people choose to give Orangetheory a shot because of their logo and everything’s orange?

Or, do they give them a shot because they believe they’ll get results?

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When it comes to Advertising, a lot of people talk about the number of leads they’re getting, or how low/high their CPL (Cost Per Lead) is, etc.

All important, but definitely NOT the purpose of your Advertising.

So what is?

In this 4-minute episode, I not only explain how the best advertisers in the world think before creating their ads, but how you can apply it to your gym and actually profit from your advertising.

After all, what’s the #1 concern with running Ads?

“Am I wasting money?”

When you zero in on this purpose, you’ll discover the answer is an easy “No.”

On top of that… You can add these 2 FREE Guides to:

1. 4X Your Membership Close Rate: loudrumor.com/blog/11-step-gym-sales-strategy

2. Turn New Members into “Infinite Returns”: loudrumor.com/blog/8-ways-to-get-referrals

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But, what are the “right” Marketing techniques?

Nicholas Kusmich is a Marketing guru who generates “limitless leads” and is the author of “Give.”

He shares 9 techniques that’ll increase your marketing conversions and overall sales.

He’s been able to generate hundreds of millions of dollars through these techniques and he shares them all in this episode!

Here’s what you’ll learn:

1. Merging Social with Direct Response

2. 2021 Marketing Rewards “The Giver”

3. “Value” is Your Greatest Commodity

4. 3 Casual Words to Boost Sales

5. 13th to 33rd Times a Sales Charm

6. Execute “The Godfather Offer”

7. Are You Likeable? (You’ll Want To Be!)

8. Leads, Customers, and the Missing List Costing You Money

9. Memorize “100% true, 100% of the time, for 100% of the people”

You’ll want to listen to this one all the way through! And please, leave us a comment with your #1 takeaway.

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Every Marketer and “Guru” out there will tell you to “tug on the prospect’s pain points,” but that’s actually not the best way to go...especially for a fitness studio or gym.

So, think of it this way…

What would excite you about taking a trip to Hawaii?

A nice long line to get through TSA security? Rubbing shoulders with strangers in the middle seat of a plane? Hitting turbulence while you’re in the tiniest bathroom known to man?

Of course not!

You want the beach, the plush white sand and clear blue waters. The palm trees, coconuts, fresh leis, and soothing ukulele!

This episode will show you the simple flip in your messaging that’ll flood your gym with new, HAPPY members.

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In this BONUS episode, Joe explains the advice that changed his life forever and how he discovered the life-altering power of making professional connections.

He’s the founder of Genius Network and is personally connected to a majority of the G.O.A.T.s interviewed on this show, and hundreds of the most successful entrepreneurs in the world.

You’ll learn:

• How connections can skyrocket your personal and professional growth

• The most important connection you need to make first

• What it really means to be an “Entrepreneur”

• Developing higher internal and external awareness

• Discovering the level of sacrifice you need to reach your goals

• Challenging your past to change your future

• The truth about “Happiness”

• 3 keys to personal and professional growth

• How to succeed with just the fundamentals

...and so much more.

This is Joe Polish’s last interview before a year-long introspective sabbatical and a film by an Emmy Award-Winning director about Joe’s life debuts.

It’s a truly powerful episode that’ll challenge the way you view your business, your relationships, and of course, your connections.

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On The G.O.A.T. Show, we interview people who are the greatest of all time at what they do. 

Jason Fladlien is the G.O.A.T. of Webinars.

In fact, he’s called the $100 million dollar webinar man. You’ve probably even purchased from Jason Fladlien style webinars by other G.O.A.T.s like Russell Brunson, Bob Proctor, Joe Polish, and more.

Jason pioneered webinar success and explains the perfect sales pitch you can use to increase clients, memberships, and of course, overall revenue.

Here are just some of the things we get into:

• The single webinar format that earned $25 Million

• How to quickly communicate millions in value to your audience

• Capitalizing on push/pull selling in your webinars

• Avoiding the bait and switch tactic that ruins webinar sales

• Doing the exact opposite of what you think you should do

• How to smoothly transition into the sales portion of your webinar

• Your million-dollar questions

Don’t miss this incredible interview with the G.O.A.T. of webinars and #1 International Bestselling Author of One To Many: The Secrets To Webinar Success, Jason Fladlien.

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Buckle up & jump into our GSD jet, our next stop is the Wichita Mountains National Wildlife Refuge in Southwest Oklahoma.

Why?

Well, today's lesson is on how to "Be The Buffalo"...although many of you already are the buffalo.

If you like this episode, please write a review. We appreciate the feedback & will feature it in upcoming episodes.

Enjoy! 

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In order for any business to grow, especially gyms, they need a powerful sales team. That’s what this episode is all about.

There are 3 types of salespeople you need to keep your eye out for. Two of them will help you grow, one of them can bring your business down.

The types are dogs, horses, and tigers. 

I’ll explain what each one means, the exact signs to look out for, and which ones to hire, fire, and promote. When you get your sales team and process right, you can 10X your growth.

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In this episode, I break it down step-by-step and show you 11 ways your gym can do it even better this month.

You’ll hear the exact texts and emails to send and the social media method that can help turn a simple question into 3X, 5X, even 10X in sales.

With everything that’s going on, nothing’s more important than cash flow for gyms right now. It’s my goal to help your gym have an explosive December.

This episode is only 20 minutes and if you’re a gym owner, I guarantee it’s worth every minute

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3 Fitness Studio owners go LIVE with Loud Rumor CEO Mike Arce to explain how the #2590 Challenge helped them hit and exceed revenue goals.

Plus… The 2 reasons The Beyond Studios hit +28% revenue in just 30 days...

they're easy to implement for any studio to start generating more revenue in the next month.

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Abramson is building an incredible culture, mindset, and data-driven team dedicated to elevating Xponential Fitness brands like Cyclebar, Club Pilates, Pure Barre, Row House, and more!

Loud Rumor CEO Mike Arce talks about Abramson’s 7+ years as President of D1 Sports Training, his most successful initiatives, and how he’s able to move brands up the Entrepreneur’s Top 500 Franchises list.

Abramson is a brilliant mind that gym and fitness studio owners can learn a lot from on their path towards greater success and individual, entrepreneurial freedom.

You’re going to love this conversation!

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If you typically pause your Advertising and hold out for January, these 4 keys from Loud Rumor CEO Mike Arce can help you profit in November and December and even double your normal January performance.

Here’s the #1 takeaway:

Do NOT pause your Advertising…

and after watching this video, you won’t want to.

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Loud Rumor CEO Mike Arce sits down with Fitness Studio Owners to discover the strategies they used to increase revenue at their studio by over 25% in under 90 days!

Download your FREE membership sales guide HERE: http://membershipsalesguide.com/

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FREE RESOURCES: 

www.loudrumor.com/brandon-play

www.loudrumor.com/nickel-game

www.loudrumor.com/intake-form

www.loudrumor.com/marketing-science

www.loudrumor.com/demo

More and more gyms and fitness studios have started to learn how to turn 1 member into 5 by asking a few specific questions at the point of sale.

This allows them to get a 5X or more return on their marketing and sales efforts without spending a penny more.

In this LIVE Sales Training, I'll be sharing the following:

• How the top 5% of gyms and fitness studios are increasing revenue by 25% - 150% in 30 days.

• The exact script one fitness studio used to get 45 new members in 30 days at a 100% close rate.

• The exact script to get 5 hot referrals at the point of sale.

• How much is too much to spend on advertising, and how to run those numbers for your business.

• The 5 most common objections, and why most don't overcome them (but how the best do).

...and much more!

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From workouts and equipment to creating a huge movement of fitness as a lifestyle, Jake is an incredible leader in the industry and a dynamic entrepreneur and business builder every fitness studio owner can learn from.

This is a GSD Show like you’ve never seen before.

You’ll want to watch it from start to finish.

FREE Cheat Sheet: Measure Your Fitness Studio’s Marketing Success: www.gsdkpi.com

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After joining the Army right out of High School, Danny went from being homeless to generating $3.2 million in annual revenue.

He’s the perfect example that every fitness studio owner can achieve greatness if they’re willing to put in the work.

Download your FREE membership sales guide HERE: http://membershipsalesguide.com/

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It’s a different game.

But, there are 3 steps they can take to transition from someone who loves fitness to a business owner that happens to offer services in fitness.

I’m with Ben from The Strong Coach Podcast and we break these 3 steps to fitness entrepreneur down in detail.

You can quickly learn everything it takes to run a successful fitness studio with a dedicated performance consultant by your side HERE: http://bit.ly/lrvt-team-yt

You can also check out The Strong Coach Podcast here: https://thestrongcoachpodcast.com/

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Fitness Studio Owners: Increase your revenue by 25% in 90 days—Join the #2590 Club HERE: www.2590club.com

“All in.”

These two words separate the best fitness studio owners from everyone else and Loud Rumor CEO Mike Arce explains why in his interview on the Fitness Business Asia Podcast with Jack Thomas.

Mike breaks down the 6 things gyms need to go all in on right now to be successful and grow.

Also, be sure to check out the Fitness Business Asia Podcast here:

https://fitnessbusinessasia.com/

http://instagram.com/fitnessbusinessasia

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In this episode of The GSD Show LIVE, Dr. Nicole Beurkens is teaching business owners who are parents how to overcome this challenge by discovering how their kids can excel and reach their highest potential.

Fitness Studio Owners: Increase your revenue by 25% in 90 days—Join the #2590 Club HERE: www.2590club.com

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Watch SOLDIERFIT Sterling’s Brandon Christ deliver a flawless sales script that’s helped him sign 45 new gym members in just 30 days.

This is an incredible transformation story.

Over a month ago, I spoke with Brandon and he was struggling to get leads on the phone, to get them to book an appointment, and of course, to get them to become paying members.

Just 7 days after our first call, he signed 11 new members.

Today, he just went on a 30-day streak of a 100% close rate and signed 45 members.

Now, how does he take this to the next level? What’s Phase 2 of his transformation?

We talk about it in the episode of The GSD Show.

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Unfortunately, it’s why 40% of gyms have been forced to close permanently in difficult times.

In this episode, Pure Barre owner Susan Rothman is helping gym owners level up into successful entrepreneurs in just 7 easy steps.

Susan covers everything from dedicating yourself to learning what it takes to run a business inside and out, what your numbers are, and what your goals should be to hiring the right team, mentors, and being more honest with yourself.

Grab a pen and paper, take notes, and watch this one through to the end.

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Every fitness studio and independent gym should know and track these 7 KPIs or “Key Performance Indicators.”

These 7 KPIs help gym owners know if their Marketing is successful or not.

Loud Rumor Marketing Director, Patrick Cundiff explains what to track, trends to look for, and how this ties into ROI (return on investment) and lead generation for your fitness studio—which is what “pays the bills,” as Patrick says.

Watch this episode to learn how to generate more leads.

And don’t forget to download the FREE KPI Cheat Sheet: http://gsdkpi.com/

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At a time when most fitness studios are clinging to every dollar and struggling to bring in revenue, The Hot Room Yoga in Indianapolis sold $30,000 in fitness retail last month.

In this episode, the owners and Loud Rumor members Michelle and Hye Jin break down their entire strategy and how you can implement it at your studio.

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In fact, these are habits I had to learn as well.

Before building my business Loud Rumor, friends and family would’ve told you I was “lazy” and an “underachiever.”

At the time, they were right.

But over time, as I built the leadership habits that I layout in this episode of The GSD Show, I started to change for the better… and so did my business.

This is an interview I did with Brent Weaver on his Digital Agency Show that I think will be very valuable for gym owners looking to grow and scale their businesses.

Enjoy!

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There are a lot of legalities your gym needs to look into and be aware of.

Fitness Business Attorney Cory Sterling joins Mike Arce on The GSD Show to help gym owners navigate outdoor workout laws.

Make sure your business is covered from insurance and your business license to new local laws, permits, waivers, and membership agreements.Check out the full article for this episode here:

www.thegsdshow.com/outdoor-workout-laws 

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I sit down with Wealth Management expert Jim Dew and we talk about the financial strategies studios need to know during difficult times:

In this episode, I sit down with Wealth Management expert Jim Dew to help you:

• Save money on taxes
• Financially protect your fitness business
• Build financial reserves now and beyond these difficult times
• Know how to look at 401(k)s
• Understand debt and capital
• AND MORE...

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If your gym is losing more and more business, if you’re experiencing high employee turnover, and if you’re asking yourself, “What do I have to do?” this episode is for you…

The number one thing you need to remember is this: People don’t quit businesses. People quit people.

People don’t follow businesses. People follow people. In other words, you and your team need to be the type of people that no one wants to quit on.

How do you do that? How do you become the fitness studio people are ALL-IN on?

I explain how and the steps you can start taking today in this episode.

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You've probably heard people say, "It's not who I am," or "I don't want to change who I am."

I've learned this is something average people say.

But not the wealthy. The truth is, as your business evolves, so must you.

As your model changes, as your size changes... so must you.

In this episode, "The Personal Evolution Of Any Gym Owner" I’ll help you set goals, change for the better, and grow your fitness studio!

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As this virus and information about the virus progress, each state is noticing different responses and different severity of it.

As fitness studios, you really want to understand where your state and your community is at, and what conversation they’re having in their heads…

The conversation happening in the minds of people in Miami, FL is very different from the conversation happening in the minds of people in Portland, OR.

The number of cases are drastically different. It’s important to know your community, to know what’s going on, and to know how best to help your community.

Anyone who says “those things aren’t my brand” when it comes to virtual/online training or any of the things we can be doing to draw in revenue, is very confused with their own mission and their WHY.

In this episode, I explain why it IS your brand, why it IS your mission, and why it IS important for you to be that person.

You’re the only group in the small business sector that can actually do this for people.

Enjoy this episode!

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Considering Arizona’s stats are pretty on-par or possibly even lower than Texas and Florida, it’s likely we’ll see these two states close as well and possibly some other trailing states.

With that said, we’re sticking with what we said back in March that this could go on longer than just the summer.

If so, our job is to be prepared.

In this episode, I help fitness studios understand how to best prepare for the next wave.

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Listen to how some of the most successful fitness studios through this pandemic have not only succeeded through this crisis, but have also learned how to add an additional stream of revenue that they never would’ve had before, and it’s making them extremely profitable.

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Unfortunately, it’s a common struggle most studio owners face today.

That’s why I brought in my good friend, @LaurelRoach, the owner of @TriFITWellness, to share how she was able to generate over $90,000 in membership contracts from corporate partnerships!

The best part?!?!

A majority of these memberships are for her online studio, meaning overhead is extremely low, and she doesn’t have to worry about maxing limited capacity at her physical location!

Make sure to check out this episode of The GSD Show as Laurel breaks down exactly how she lands corporate deals and explains how fitness studio owners just like you can do the same!

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Now that Arizona has reopened fitness studios, listen to how Matt remained in business, as well as thrived during a time that would have put most people out.

See how Matt's first week open has gone, and how he's done it from his couch since he can't walk.

This interview is on The GSD Show, hosted by Mike Arce Mike Arce is the Founder/CEO of Loud Rumor, an agency that’s served 2,000+ fitness studios throughout the world.

Subscribe to this channel and get 2 new videos per week that will help you dramatically grow your fitness studio! Also, subscribe to our Insider Newsletter on LoudRumor.com (bottom of the page) and be the first to know when we release new trainings, videos, podcasts, and free giveaways for studios!

After spending 7 years in the fitness industry himself, Mike started an ad agency in 2009, and in 2016 he began exclusively working with fitness studios and wellness companies.

Mike is also the host of top fitness business podcast, The GSD Show, top entrepreneur podcast, The GOAT Show, and of a top fitness studio business conference, GSDCON.

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AccountingProse is the company that I use for all of my books, as well as many other fitness studios across the country. Cristina Garza shares new updates on the PPP here on The GSD Show, hosted by me, Mike Arce.

Mike Arce is the Founder/CEO of Loud Rumor, an agency that’s served 2,000+ fitness studios throughout the world. Subscribe to this channel and get 2 new videos per week that will help you dramatically grow your fitness studio!

Also, subscribe to our Insider Newsletter on LoudRumor.com (bottom of the page) and be the first to know when we release new trainings, videos, podcasts, and free giveaways for studios!

After spending 7 years in the fitness industry himself, Mike started an ad agency in 2009, and in 2016 he began exclusively working with fitness studios and wellness companies.

Mike is also the host of top fitness business podcast, The GSD Show, top entrepreneur podcast, The GOAT Show, and of a top fitness studio business conference, GSDCON.

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Bedros Keuilian is founder and CEO of Fit Body Boot Camp three times listed on Entrepreneur Magazine’s 500 fastest growing franchises in the world. He’s also the author of the Wall Street Journal Best Seller Man Up and known as the hidden genius behind many of the top businesses, entrepreneurs and thought leaders.

His list of clients include New York Times best-selling authors, celebrities, NFL athletes, Navy SEALS and massive social influencers who turn to him when they want to create highly profitable brands and businesses.

An immigrant from a communist country turned hugely successful entrepreneur and peak performance coach Bedros uses the stage, TV, and social media to share his Immigrant Edge and American Dream story to help inspire audiences worldwide to reach their fullest potential in business and in life. 

Mike Arce is the CEO of Loud Rumor, an agency that has helped 2,000+ fitness sudios and 50+ fitness studio franchises across the globe be more successful. He's also the host of GSDCON, a fitness business conference, and your host on The GSD Show.

website: LoudRumor.com

website: TheGSDShow.com

Phone: 480-567-9794

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Rick Mayo’s gym has been open for 3 WEEKS and he says:

Be patient with your reopening - Members won’t flood back in like you think

Keep operating your virtual option - There’s no reason to cut out a money-maker

Rick Mayo said it was a bit slow after his reopening but, they were able to get back up to about 50% member capacity. Keep in mind, Rick has a MASSIVE facility.

However, he normally operates at 80% capacity. “It’s not quite where it was… yet. The numbers are trending in the right direction, you just have to be patient with these things,” Rick says.

Rick ALSO says he’s signed a brand-new member per day since reopening and so far, no one they know of has gotten sick at his studio.

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...don’t get blamed for COVID-19 cases in your reopened studio.

Before reopening your fitness studio you MUST listen to this episode of The GSD Show. I sat down, via Zoom, with legal expert Cory Sterling.

Cory breaks down the 3 Golden Rules for reopening legally and how to deal with employees who aren’t comfortable with coming back to work.

This is a powerful episode that can really help protect your fitness studio BEFORE reopening.

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Charlie McNeil owns F45 Culver City, the #1 F45 in the entire state of California in monthly revenue, and the #2 F45 across the United States in monthly revenue.

With everything you’re dealing with surrounding Coronavirus, F45 Culver City Owner Charlie McNeil’s strategy just might be the perfect thing for your virtual studio to adopt with new members.

Charlie and I dive into…

• The two character traits that make Charlie so successful and in fact, they’re traits I’ve seen in all successful people from Bedros Keuillian to Grant Cardone

• Why he chooses to do weekly building and how it’s earning his studio an extra $80,000+ in revenue per year

• And I help him with a unique organic marketing strategy that’ll help him lower his cost per conversion

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Grant Cardone is arguably the greatest salesman on the planet and he has a new sales strategy fitness studios need to start using NOW during COVID-19.

Plus, he dives into:

• His business mindset during times of crisis

• How fitness studio owners are stronger than they think

• What you need to focus on to propel your business beyond Coronavirus

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Due to this, we will be pausing our regular GSD Show for the time being.

Don’t worry, when this is over, we’ll be back to providing the absolute best content for physical fitness studios.

For now… Keep up with our COVID-19 Updates for Fitness Studios podcast to get all the latest information along with specialized strategies you need to deploy to save your fitness business HERE: gsdcovidupdates.com

We’re here to help you through this crisis.

If you need to speak to someone right now, please call (623) 900-4743.

From myself and my entire team at Loud Rumor: THANK YOU!

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The key to closing more memberships is perfecting your prospect’s member journey.

From the moment they click on one of your ads to the time they complete their intro workout, EVERYTHING needs to be dial-in, processed, and executed to perfection.

How?

LA Pilates Owner Danny White breaks down how he’s been able to open MULTIPLE locations by:

-Perfecting his member’s journey

-Utilizing text messaging

-Hosting group intro classes

-Closing more leads with group sales

AND MORE!

This is an awesome episode both franchisees and independent owners are going to love!

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Dr. Janice Johnston of Redirect Health:

“Fitness Studios should reach out to their members and let them know that they’re cleaning and disinfecting their equipment on a regular basis. And we do know with Coronavirus, you can effectively kill the virus by cleaning properly.”

There appears to be more panic around the current strain of the Coronavirus (COVID-19) outbreak… which is negatively impacting Fitness Studios as members are choosing to either pause or cancel their memberships until the virus subsides.

Is there a way to stop the panic and keep members engaged?

We talk about it with Dr. Johnston in this special GSD ALERT episode.

PLUS, get your FREE downloadable guide to help you and your members feel safe HERE: www.thegsdshow.com/coronavirus

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SPENGA Sugar Land Owner Sonal Kulkarni has it in spades…

Sonal closed 100 members for her studio in just 30 days… from her HOUSE!?!?! That’s dedication.

No remote office while her studio was being built out, no tent in a parking lot, just raw determination.

She says a huge part of her success was taking the time to not only educate herself with Loud Rumor Virtual Training but to apply everything she learned DAILY. (Go to: whatislrvt.com to learn more!)

In this episode, you’ll learn:

📝 How she closed 100 PRESALE Members in just 30 days

📝 The power of educational platforms like LRVT and applying what you learn to grow your studio

📝 How to develop a never-be-denied mindset, eliminate excuses, and squash objections.

This is a great, candid interview NOT from The GSD Show Studio -- nope -- from Sonal’s home, where it all began.

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...you have to be one-of-a-kind.

“You want it to be so difficult for your competitors to do what you’re doing that by the time they do, you’re already on to the next big idea.”

One of the ways Mike’s done this is through Loud Rumor Virtual Training (whatislrvt.com). Here, fitness studio owners can learn the in’s and out’s of every aspect of their business, not just from Mike, but from fitness industry experts from across the world.

“It’s a platform unlike any other and no one else is doing it this way.”

Mike also dives into how to stand out in a saturated market, why boutique fitness studios are no longer competing with big-box gyms (because they’re now in a separate space), and how community can grow the individual.

“You need mentors and success partners in order to grow and win. B-players count points, A-players count wins.”

This is an incredible episode from start to finish and thank you so much to Stu and WTF?! Gym Talk for having Mike on and helping us connect with more fitness studios.

Enjoy!

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With GSD Show Guest Felicia Romero’s strategy, you can. Here’s how:

💡 Partner with local companies and their corporate wellness program

💡 Train their employees before work, during lunch, or after work

💡 Develop a relationship with the company and explain how this benefits them

Felicia teaches you what she’s doing and how she’s hitting a revenue goal she thought was way out of reach. She explains:

👍 Which companies she chooses to get in front of

👍 How she pitches companies on the idea of employees doing her workouts

👍 How to sell companies on this concept benefiting their bottom line

This is an awesome strategy that your studio can start implementing today!

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Now here’s the thing…

My cousin has ZERO sales experience and in fact, he doesn’t even work in the fitness industry… he’s in the tile business!

So, how does he do? I won’t give it away. [WATCH] the episode to find out.

If someone with zero experience can do this, just imagine how many more memberships you’ll sell doing this for just 10-minutes a day with your team.

The results are mind-blowing 🤯

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How?

“People, Process, and Performance,” Griff says.

“There’s nothing more important than building genuine emotional connections.” Griff’s story is powerful.

He pushed through a terrible injury to participate in athletic competitions. But, how he fell in love with Orangetheory Fitness is something EVERY fitness studio needs to put into practice YESTERDAY!

As Griff says, “I don’t remember the details of my first workout at #OTF, but I remember how my trainer made me feel… and that’s critical. People don’t remember what you say, but they remember how you made them feel.”

This is an amazing look inside the mind of a truly beloved and incredibly intelligent leader.

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Corbyn has helped 20 Orangetheory Fitness locations grow utilizing 2 principles.

In fact, TUNE-IN ▶️ to find out how his studios earn $43,000 per year in bonus revenue. It’s a simple thing EVERY fitness studio should be doing.

Here are Corbyn’s 2 principles:

Make The Details Matter

Build Relationships NOT Memberships

BUT, what do they mean? That’s exactly what Loud Rumor Virtual Training TEAM Performance Consultant, Corbyn May explains in today’s episode!

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👊 Knock his presale goals out of the park
👊 Hire a dominant team of A-Players
👊 Partner-up with the perfect General Manager
👊 Create a dynamic, goal-driven culture
...AND MORE

PLUS! Mike does a LIVE, on-the-spot “secret shopper” call into Scott’s studio as a prospective member… let’s see how Scott’s team handles it 👇

This is an awesome inside look into the mind of a great, successful fitness studio owner. So, sit back, take notes, and enjoy!

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REMEMBER: Marketing isn’t a one-off purchase made for instant gratification. It’s an investment strategy intended to produce long-term fitness studio gains.

Just like you wouldn’t promise your clients they’ll achieve all of their goals in one workout, no marketing or advertising agency should ever promise to completely change your business and your life within one month of marketing.

Marketing has a long-term impact… whether that impact is positive or negative is determined by your mindset going into it.

This episode of The #GSDshow helps you develop the same mindset top fitness studios have for long-term growth and success.

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1. Experience

2. Preparation

3. Ownership

4. Empathy

He explains exactly how leadership (truly understanding both your members’ and your team’s WHYs) is the game-changer you can’t force, but you MUST build.

Don’t miss a minute of this incredibly powerful episode❗

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👊 Tired of the sales objection “What are your prices?” Squash it.

👊 Not sure the best way to run digital advertising? Do this.

👊 Want to make sure you’re hiring and leading the right team? Learn how.

👊 Need help with what to say on sales calls? We role-play it.

This is a powerful episode to help your fitness studio grow your #membership base and work towards hitting capacity!

💬 Heard something you didn’t know before? Comment below! 💬

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It’s crucial you do what the top fitness studios and businesses like McDonald’s, Apple, Facebook, EVERY top company do to ensure they close more sales than their competition.
What is it?

Their SALES PROCESS!

Creating and documenting a sales process for every step of the #member journey is critical to your success. Think of your fitness studio like a professional football team....

You might have very talented players, but what makes your #sales team successful are the plays you create to score as many points as possible.

If your studio is relying on that super charismatic salesperson, or worse, YOUR 24/7 sales effort, then you’re in trouble…

If that rockstar salesperson quits and starts selling memberships down the street, will you suffer? Yep.

If you get sick or can’t bring new sales into your fitness studio, will it hurt? Yep.

The purpose of creating and documenting your #salesprocess is so that the most effective and efficient processes are ALWAYS executed no matter who the players are. THAT is powerful and THAT is something you need to start doing NOW.

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It has everything from #marketing and #sales to #member #retention and #presales with industry leaders like #ManUp author @bedroskeuilian, owner of 7 #OrangetheoryFitness locations @mattkafora, and tons more.

There’s no better way to kick-off the #newyear, kick-off #Q1 for your fitness studio than this episode right here.

Get ready to take some notes and add to your 2020 #goals.

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Loud Rumor CEO and Host of The GSD Show, Mike Arce jumped on a Podcast with UpLaunch and in less than 35 minutes provides valuable, high-level yet detailed training on building your fitness studio’s foundation and super-serving early adopters, how and where to spend your Marketing dollars, why if you limit yourself in Marketing you’re also limiting your return, how to take and make sales calls, and how to create insane retention while earning easy referrals.

If you’re struggling with any aspect of your fitness studio, this is an awesome quick-hit reminder of what to do and how to do it to turn things around.

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@FrankNash owns @StrongerPersonalTraining and his studio earns 6.5X more in member profit than the average fitness studio AND his members stay 2.5X longer -- and you guessed it, it’s all due to his powerful, unique retention strategies.

Frank’s members LOVE him, love their studio, and absolutely love the community Frank and his team have built. There’s nothing else like it. “Fitnesstainment” as Frank calls it. Here are just a few of the things we talk about in this high-paced, high-value episode:

✅ How to stand out BEYOND your workouts
✅ How to sell more than just your membership
✅ How to make potential members feel special
✅ How to make current members continue to feel special
✅ How to make your studio a life-changing experience

Watch every moment of this incredibly powerful RAW #8 episode of The #GSDshow❗

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Loud Rumor #CEO @mikearce is excited to talk to @CorySterling, a PRO #lawyer for #fitnessstudios helping people pay less now to avoid paying MORE in #legal issues later!

Cory is an incredibly intelligent, yet sympathetic and dynamic personality. It’s impossible not to love him and the information he brings to the table specifically about protecting your #fitnessstudio. 

You put everything into opening up your studio and one legal issue could ruin it all… don’t let that happen.

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Manny Ceara is the former Director of Sales and current 5-Unit Franchisee at Orangetheory Fitness. His sales tactics are impeccable…

Manny teaches you what to do from how to book the appointment and how to talk to and treat prospects when they arrive. “It has to be an experience they know they won’t get anywhere else,” Manny says.

Manny also explains the importance of the first language you ever learned: Body Language. In fact, just watch his body language in this interview. It’s energetic and infectious!

We get extremely tactical and even do some role-playing with what Manny calls, “‘Absolutely, No Problem.’ Relationship Sales.”

Don’t miss a second of this incredibly powerful episode❗

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You can convert referrals and walk-ins into paying #members ALL DAY. But those digital “leads”? Not even close, right? It’s like 3-Point shots in the NBA -- there’s a reason they’re called “low-percentage shots.”

Not anymore...

I’ll walk you through the exact process the TOP 5% of 2,000+ Fitness Studios are using to close more digital leads with the 3 Unbreakable Sales Rules Your Fitness Studio Must Follow 📈

HINT: #2 is the one thing too many studios give up on WAY TOO FAST 😬

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Today’s #GSDshow episode gives #FitnessStudioOwners everything they need to hit 7-Figures in 18 Months!

@Matt Kafora, owner of 7 #Orangetheory #Fitness Studios and over 20 business sits down with our CEO @Mike Arce to:

✅ Take you on the full journey from #FitnessStudio site construction to day-to-day #operations

✅ Break down his exact steps for getting the word out during #presale

✅ Role-play his attention-grabbing #scripts, #sales scripts, and more

✅ Show you how he trains his team

...and much MUCH more! So, don’t miss this incredibly powerful episode❗In fact, you might want to save it and play it with your team over and over.

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WHY?

👋 Show of hands 👋 Who’s heard “No one wants to join a gym until January 1st?” OR “No one’s purchasing for themselves during the Holidays”❓

HERE’S THE TRUTH: Winter is NOT the time to freeze your #FitnessStudio… it’s the time to 🔥HEAT 🔥things up! Think about it this way:

All of your competitors are pausing their #Advertising campaigns at that time too -- which means, you could be filling up your studio and having the New Year booked BEFORE January 1st! How awesome would THAT be?

I break it all down in today’s episode of The GSD Show | BITE #15 👉 5 Things Fitness Studios MUST DO To Profit This Winter!

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HERE’S WHY 👉 Leadership and Company Culture! You can dramatically improve BOTH within your Fitness Studio by doing this… by pretending your Fitness Studio is a Reality TV Show that then entire world is watching.

You’ll quickly see the difference in attitude and how both your team and your members SHOW UP when they think people are watching. And here’s a BONUS 👇

They’ll BECOME the person they’re portraying on camera.

🤩 How powerful is that? 🤩

THAT’S NOT ALL THIS EPISODE DOES…

Within this awesome behind-the-scenes meeting are tons of 🤯 BRAIN BOMBS 🤯 on selling, marketing, hiring, and MORE.

Don’t miss a minute of this incredibly powerful episode❗

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Your Fitness Studio might be losing 💸 THOUSANDS 💸 in Marketing Dollars… and it’s NOT because you’re doing the wrong things…

The fact that you’re #Advertising and #Marketing in the first place is HUGE! But, if you’re doing it the wrong way, it’s costing you! 👇

This episode takes a look into what the TOP 5% of 2,000+ Fitness Studios are doing with their Marketing Campaigns, and how it’s leading to 🚀 SKYROCKETING 🚀 #Memberships (even during #Presale).

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😳PROCESS 😳

It sounds way too simplistic to be true, but Rick’s process with his team and their members is 2nd to none. What does this have to do with YOU and YOUR studio? 👇

The fact is, your success will be determined by your process. Process creates structure, predictability, culture, consistency, and comfortably. It’s everything! Which means…

Whether you’re looking to grow one studio or build a fitness studio empire and conduct 60,000 sessions each year worldwide like Rick Mayo, process is what gets you there.

This is a CAN’T-MISS #GSDshow! TONS of knowledge bombs for EVERY fitness or wellness studio owner to take, apply, and succeed with.

You’ll learn how to Grow, Scale, Retain, REPEAT in ONE powerful move!

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😱 “It’s not in my budget.” 😱

When you know your Fitness Studio is THE place for this person and that you’re going to change their life (P.S. if you don’t, that’s Step #1 😉), when they say this phrase: 

“It’s not in my budget.” That’s not an objection, that’s an opportunity...

👇 WATCH to find out WHY and HOW to capitalize on it 👇

1️⃣ If you’ve ever heard this objection, COMMENT how you handled it below

2️⃣ SHARE this if you or your team needs help overcoming “It’s Not In My Budget”

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📣 WANTS are accomplished by NEEDS 📣

Ok, so what does this mean? 👇

People don’t spend money on things they NEED -- In fact, they cringe every time they do it. Think about it this way...

How often do you shout, “I can’t wait to pay this medical bill!”❓ Exactly. Which means…

You have to focus on the things people WANT in order to convince them to purchase something they NEED (a Membership) 👇

They WANT to look better, so they NEED to exercise
They WANT to feel better, so they NEED to improve their nutrition
They WANT to go about their day pain-free, they NEED mobility training

Look at those NEEDS… those don’t sell prospects. Their WANTS do, right?

I break all of this down and give you some tactical role-playing to focus on a prospect’s WANTS. BUT...

...this isn’t JUST for prospects… it applies to YOU and how you run your Fitness Studio.

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⭐️TOPIC: Strategies to Grow and Scale Your Business

🚀What you’ll learn:

✔︎ When employees will lack certainty in you

✔︎ How to create systems that increase customer satisfaction 

✔︎ What assessments to use to hire rock star employees

✔︎ The catapult for growth at Loud Rumor and how to leverage it in your business

✔︎ How to track performance and develop high performing employees

✔︎ The importance of the sales process in your business

✔︎ How Loud Rumor is able to add a net of $40k in MRR each month

✔︎ And tons more!

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Mark has trained hundreds of F45 studios on their sales process and has established himself as a membership sales expert in the fitness industry.

Today Mark and I sit down to discuss how you can successfully transition your fitness studio from presale to an open location with hundreds of paying members!

⭐️TOPIC: How to Successfully Transition from Presale to Launch

🚀What you’ll learn:
✔︎ The different buying personalities of leads and how to sell to them
✔︎ Mark’s exact strategy for running a successful presale campaign
✔︎ How to create passive urgency in the sales process
✔︎ How to hire and train high performing membership sales employees
✔︎ Why you’re 9x less likely to get a hold of a lead after 5 min
✔︎ Why 20% of what you’ve learned in sales training is forgotten in 2 weeks
✔︎ How to increase your leads show-up rate by 80%
✔︎ Mark’s strategy for overcoming the price objection in presale
✔︎ How to fill up classes outside of primetime hours
✔︎ And tons more!

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⭐️TOPIC: Does Creating Content Really Help Grow Your Fitness Studio?

🚀What you’ll learn: 

✔︎ What’s really more important, content or sales

✔︎ How to know if your content is working for you

✔︎ What types of content to focus on 

✔︎ Why studios struggle with creating content

✔︎ Who shouldn’t be creating content for your studio

✔︎ How to get better at creating content

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⭐️TOPIC: How to Dramatically Improve Culture in Your Fitness Studio

🚀What you’ll learn: 

✔︎ The type of goals that motivate employees in the workplace

✔︎ How goals influence the culture of your fitness studio

✔︎ Why you need to give employees more than just a paycheck

✔︎ Why most employees have dreams NOT goals & how this hurts your business

✔︎ How to encourage employees to start each day with intention 

✔︎ How to help your employees hit profession & personal goals

✔︎ And tons more!

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Bob is humble enough to admit that he doesn’t know what he doesn’t know, but unlike most studio owners, he put himself out there, hunted down the best studio owners, and found ways to learn from them so he can triple his growth in less than one year!

That’s why I had to have Bob on the show.  He is an incredible example of what can happen when you surround yourself around the right people to guide you.

⭐️TOPIC:  How Mentors Exploded Bob’s Fitness Studio in One Year

🚀What you’ll learn:

✔︎ How Bob leveraged mentors to achieve massive growth in his business 

✔︎ The most impactful lessons Bob has learned from his mentors

✔︎ Bob’s proven strategy for reaching out to highly successful people

✔︎ The strategy Bob learned that grew his average close rate to 72%

✔︎ The top books, podcasts, and other resources that helped Bob level up

✔︎ How to be more impactful in peoples lives and inspire change 

✔︎ And tons more!

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I quickly realized that I needed to change my approach and with the help of a few key employees and a business coach, I was able to develop a few strategies that not only improved the company culture but increased the productivity of my employees and transformed my business -adding over $250K in MRR (monthly recurring revenue) in just 7 months! 

In this episode, I’m excited to share with you what I learned, and how you too can get the most out of your employees with a few simple but highly effective strategies. 

⭐️TOPIC: Improving Culture, Increasing Productivity, and Generating Results in Your Business

🚀What you’ll learn: 

✔︎ The exact strategy I used to improve company culture 

✔︎ How to increase productivity through this communication style 

✔︎ Why entrepreneurs tend to rub employee the wrong way 

✔︎ What I learned from losing 9 employees in a 2-month span

✔︎ How to properly give constructive feedback that produces results 

✔︎ And tons more!