CopyNerd: Recent Episodes
Roxie Monette
CopyNerd is for coaches who want to improve their copywriting skills to grow their business and serve more people. Roxie interviews coaching experts in niches ranging from finance to spirituality and everywhere in between.
You'll discover how to harness their expertise to write better copy for your business. The best part? You won't learn the same old tricks you've read before in marketing books/blogs. Instead, you'll learn new methods from industry leaders that you can't get anywhere else. Episodes are a bite-sized 20 minutes.
Chanel Morales is an online business expert specializing in helping women create online businesses that give them the lifestyle of freedom they dream of. In the last five years, she has gone from clueless about online business working in a 9-5, to successful 6 figure business coach working online and traveling the world. She started multiple online businesses, including a digital marketing agency, 6 figure coaching business, online courses, and membership sites.
Her mission is to help women who, just like her, want more from their lives.
The women she works with are brave, ambitious, out-of-the-box thinkers who are ready to do the work it takes to create an amazing life for themselves and their kids.
They come to her feeling lost, stuck and confused, and they leave with a business, confidence, and a plan.
Episode Highlights * Know who your ideal client is specifically and what they're going through right now. * Start by writing specifically to your client's pain points. * Be very open and share your personal story, especially if your personal story is going to resonate with your ideal client. * People buy from people they know, like, and trust. * One-off offers are not the best because coaching takes time
Chanel Morales is an online business expert specializing in helping women create online businesses that give them the lifestyle of freedom they dream of.
In the last five years, she has gone from clueless about online business working in a 9-5, to successful 6 figure business coach working online and traveling the world.
She started multiple online businesses, including a digital marketing agency, 6 figure coaching business, online courses, and membership sites.
Her mission is to help women who, just like her, want more from their lives.
The women she works with are brave, ambitious, out-of-the-box thinkers who are ready to do the work it takes to create an amazing life for themselves and their kids.
They come to her feeling lost, stuck and confused, and they leave with a business, confidence, and a plan.
Episode Highlights * Know who your ideal client is specifically and what they're going through right now. * Start by writing specifically to your client's pain points. * Be very open and share your personal story, especially if your personal story is going to resonate with your ideal client. * People buy from people they know, like, and trust. * One-off offers are not the best because coaching takes time
Ashley DeLuca is an Email Communication Strategist for relationship-first companies that want to sell on autopilot and create backend growth. Over the past five years, she has mastered email marketing for e-Commerce and service based businesses by simply putting the conversation and intention back into it. As a podcaster and keynote speaker, she's widely regarded as the go-to source for all things email marketing.
She was featured on Thrive Global, Funnel Magazine, GoDaddy, Mind of George, and many others. Since starting in the email world, she has also worked with many 6-7 figure businesses ranging from business coaching to health and wellness products.
Episode Highlights * When it comes to email marketing, how you communicate with a past client should be different from that of a new client. * Figure out the perfect lead magnet specific around a pain point that you help solve. * Craft a customer journey that allows you to meet your people where they are at and take them to where they want.
Melodie Romeo is an Award-Winning Author who writes under the name Edale Lane. She has a master's degree in history from the University of West Florida and has taught in public and private schools for 25 years. She writes historical thrillers as well as non-fiction works. She is a romantic who loves adventure and believes anything is possible!
Episode Highlights * The most important thing while doing research is to make sure your information is correct. * One skill writers must cultivate is discerning what to include and what to leave out. * Research should not just precede the writing process but be a continual adjunct practice. * Perfecting a piece of writing is a work that is never done because nothing is ever perfect, nor will it ever be.
Seth Greene is the Chief Executive Officer at Market Domination LLC (one of the fastest-growing privately held marketing firms in the USA). Their direct response marketing campaigns have been proven to generate incredible results for their clients over the last 14 years. They serve everyone from brick and mortar retail, to professional practices, to fortune 500 companies.
Seth Greene was trained by the legendary marketing guru Dan Kennedy. He is the only person to be nominated three years in a row for Dan Kennedy's prestigious marketer of the year award. Seth is the author of 8 best-selling marketing books.
Episode Highlights * You can easily reposition an existing offer to a new, better-defined target market and make it perform really well. * If you are looking for a new offer, the smart thing to do is look for the target market you are irrationally passionate about before looking for an offer. * Do a deep dive analysis on every client you've ever had. * When it comes to pricing, you should be the most expensive provider of what you do. * When you are known as the most expensive provider of what you do, you are also perceived as probably one of the best.
Adil Amarsi is a Professional Copywriter who has been called The Alchemist of Persuasion, The StorySeller, and most notably, The Michelangelo of Offer Creation. His biggest skill is taking complex formulas and ideas and making them so simple that anyone can apply them and use them.
Using his ability, he has been fortunate enough to help people, companies, celebrities in different industries, and more go on to have massive success. In terms of results, his clients have made just over eight hundred and twenty-one million dollars ($820M) from direct work with him between 2008 to 2020.
Episode Highlights * Direct response is all about getting someone to respond to you directly by using their pain to get to them. * Story-based principles are where you tell a true story of your origin. * The best way to find the right part of the transformation story to tell is by looking at exactly where your ideal client is currently and picking the part of the story that can help them at that point. * Find out exactly what your audience isn't responding to and double down to what they are responding to. * Start asking your clients question like you are auditioning for a brand new best friend.
Judy Vee is a Business Mentor and Founder of the Trilogy of Transformation, the most powerful transformational process in the world. She helps entrepreneurs live a life filled with joy and love while building their vision-based businesses.
Her vision is to create a paradigm shift in perceptions when it comes to challenges. She encourages her clients to embrace challenges as gifts from the universe that they can use to propel themselves forward in life.
Episode Highlights * Any area in life that you're not empowered, you will be overpowered. * When you cannot fulfill your heart and soul's desires, you will battle to be financially empowered. * Financial empowerment is the effect of being empowered in life. Money is the effect; we are the cause. * The more empowered we are in life, the more self-worth we have. * The greater self-worth we have, the greater networks we have.
Shelsey Jarvis is a Feminine Magnetism & Relationship Coach for women who desire the relationship of their dreams (the kind of relationship that most people don't even believe is possible).
She started her career writing copy for clients before she began her journey as a coach. Now, she helps women embody their feminine energy and be more confident in themselves. She helps her clients tap into their hearts, magnetism and flow to gain confidence and find passion for their purpose.
Shelsey focuses on helping women in their romantic relationships. She also helps them become more feminine in the way they run their business, so they don’t have to hustle so hard.
She helps women go from frustrated, resentful, and defeated in their relationships and business to loving, passionate, and happy.
Description Highlights * Feminine and masculine energy is not to be confused with men and women (this is not about gender). * Feminine energy is the kind of leaned back and very present energy. * Masculine energy is much more directive. It's about focus, protecting and taking action. * Trust that whatever you write is going to reach the right set of eyes and ears. * Learn about your human design type. * The feminine yin is what magnetizes the masculine yang.
Chandler is a Resourceful Entrepreneurial Leader & Coach with a background in biochemistry and molecular biology. While he was still in med school, he decided that he wanted to help people in a different way.
His first business was devoted to the six pillars of wellness (mental health, social health, sleep, nutrition, fitness, and habits). He grew the company to a high level that people started asking him how he did it.
He teaches service-based business owners how to grow and scale using the Rewire-Transform-Attract Method and Compassion Conversations.
Episode Highlights * Templates make you sound like a robot. They don’t allow you to use your voice to represent yourself and your brand. * To improve your conversions, you have to understand human psychology (how people make decisions and why). * Compassion conversation is a conversation where you speak from the heart to your clients without raising any barrier * You have to understand people's pains and emotions at a deeper level than they do to be able to speak directly to them.
Susan Ray is a Spiritual Coach & an Energy Healer. She guides high level women back into their bodies and femininity through shamanic practices. She also uses Reiki, meditation, astrology, and coaching.
Susan helps women feel empowered and expressed in their sexuality. She helps them feel in union with their wombs.
Episode Highlights * We all utilize both masculine and feminine energies in our lives (It is not gender based). * The more we balance both energies within us, the more whole we feel. * The masculine energy is more rational and action-oriented. It is about being disciplined and logical. * The feminine energy, on the other hand, is more flowing, creative and playful. It is pleasurable, radiant, and magnetic. * Doing is more masculine. Being is more feminine.
Georgina El Morshdy is a Message Coach, Mentor, and Journaler. She loves helping creatives, visionaries and entrepreneurs get clear on who they are and what they have to say to the world.
Episode Highlights * Introspection and reflection are all about investing in an inner journey. * Introspection is about differentiating between your voice(what you have to say) and noise from the outside world. * Figure out why you do things a certain way and why you have a certain perspective. * There are specific things that only you can say. When you know yourself to this level, you will create a copy that is unique. * A really good way to establish your journaling habit is to tag it onto an existing routine.
Tara Cherie is a Transformational Life Coach, Entrepreneur, & Mom of 3. She understands the struggles of balancing career, family, and ministry.
Before coaching, she served in law enforcement and also has a background in mental health. She has degrees in Psychology and Criminal Justice with a minor in French from Indiana University, Bloomington. She enjoys spending her free time with family, cooking, writing, and studying the Lord’s word.
She made it her mission to bring wellness, wholeness, transformation, and restoration to women globally. She believes every woman deserves to live and walk out her best life!
She works mainly with corporate women (and some stay-at-home moms). She helps them to simplify their lives. She believes sometimes women tend to complicate their lives a little bit, and they get stressed out because there are many things on their plate. They need an opportunity to take some of those things off their plate or find better ways of dealing with them. That is where Tara comes in. She allows them to clear their headspace so that they can focus on the areas of life that they're looking for their most incredible breakthroughs.
She helps them break through those barriers so that they can truly live their life by their design.
Episode Highlights * Clear your head so you can live life by your own personal design * Lack of confidence prevent you from achieving your dreams * Taking notes is very helpful in getting rid of doubts. * Limiting beliefs are not always true even when they are backed by evidence.
Leman Simen Balses is a Spiritual Life Coach and a Past Life Regression Therapist. She helps women, entrepreneurs, coaches, and therapists to embody more feminine energy and live a better life. She moves them out of scarcity and empowers them to see the power within.
Episode Highlights * Feminine energy is much more powerful than male energy. * When feminine energy gets upset or loses her confidence, everything else turns upside down. * We have both masculine and feminine energies within us * Feminine energy is calmer, more peaceful and knows exactly what to do. * Most people are lost in a more masculine energy due to circumstances.
Brie is an Expert Financial Advisor & Founder of sheep to shark. Unlike most average financial planners, Brie doesn't don't sell investments or insurance. She helps people to match their money goals to their life goals.
She works with people who are educated, successful in their work, and making good money. People who are doing everything right but still not where they want to be financially. Some have student loan or credit card debt, some can't seem to save, and others don't know where or how to invest.
The Sheep to Sharks system successfully delivers client results because it looks at the entire financial picture as a piece of life. The three things that make the program so successful are: customized planning, financial skillset, and money mindset.
Her mission in the world is to see more money in the hands of good people. All of the work that she does is to help people see the power they have on their money.
Episode Highlights * Money barriers can show up in a variety of ways. * The fear of not being good enough can cause you to undercharge for your services. * You're never going to make what you're worth; your worthiness is not on the table: You charge for the service/product you delivered.