Boom Your Biz: Recent Episodes
Sonya McIntyre Reid
Welcome to the Boom Your Biz Podcast! A podcast for the movers, the shakers, and even bigger action takers in business. I'm your host, Sonya McIntyre-Reid, and each week I'll be exploring the question of 'what really makes businesses and organisations thrive?' I'm on a mission to educate, empower and inspire business owners and myself along the way.
Have you been following along with the pop-up Crumbl saga on tiktok?
The US cookie company with 5.9 million instagram followers had a pop-up last Sunday in Bondi.
Each cookie was an eye-watering $17.50.
But not all was what it seemed with reports coming out that the cookies were purchased by fans in the US then ferried back to Australia in their carry on luggage.
Is there more to this story and how were we all duped?
Ever wondered how someone goes from selling toilets to becoming a TikTok marketing sensation? Join Sonya as she sits down with Kim Elizabeth, who shares her fascinating journey from a macadamia farm to corporate boardrooms and social media fame. Kim's candid stories and down-to-earth advice will make you laugh, think, and maybe even dream bigger. With a decade of experience in content and digital marketing, Kim helps organisations launch and scale their marketing strategies, campaigns, and products. Her approach integrates insights and a passion for consumer behaviour with human psychology to create industry-leading content strategies and funnels that can be applied to all industries. As a thought leader, Kim has presented on trends locally and internationally across various sectors. After 10 years in the corporate world, she started Tangerine Tango to bring her content marketing expertise and tried-and-tested lessons to her own venture.
In this episode, Sonya sits down with Sarah, our dynamic social media manager, to unravel a story that’s both a triumph and a trial. In this episode, we share the remarkable journey of a tradie franchisee who transformed their business through savvy social media strategies, only to hit a bureaucratic roadblock from head office.Sarah recounts how she crafted a vibrant and engaging online presence, leading to the client being fully booked for months and even expanding their team. However, the head office’s rigid approach soon dampened the creative spark, demanding mundane and uninspiring content that starkly contrasts with Sarah’s successful, personality-driven posts.Sonya and Sarah dive deep into the clash between local flair and corporate conformity, highlighting the importance of authentic engagement over box-ticking. They also explore how businesses can navigate such challenges and maintain their unique voice without losing sight of brand guidelines.Tune in to hear how Sarah’s creative solutions not only resonated with the local community but also set a benchmark for effective social media marketing. Whether you’re a business owner, marketer, or just love a good behind-the-scenes story, this episode is packed with insights and inspiration. 🌟Don't miss out on this candid conversation that uncovers the real struggles and victories of modern social media management.
In this episode of our podcast, we sit down with Tiffany, the dynamic co-owner and COO of The Product Bus, a consulting firm dedicated to helping early-stage, bootstrapping start-ups. Tiffany shares her journey from running a software development company to co-founding The Product Bus, where she and her team specialise in guiding tech and non-tech start-ups through the critical stages of product development and market validation.We dive into the unique challenges start-ups face, particularly the common pitfalls in marketing and product validation. Tiffany emphasises the importance of understanding your customer base and validating problems early to avoid costly missteps. She also discusses the ethical stance of The Product Bus on fee-for-service consulting, steering clear of equity in fledgling start-ups to protect founders’ interests.Tiffany shares valuable insights on automation tools, project management software like ClickUp, and the benefits of AI in streamlining business processes. Join us for a conversation packed with practical advice, resources, and a glimpse into the supportive ecosystem Tiffany and her team are building for start-up success.Resources and links mentioned: AI Tools:Reclaim (affiliate link) https://reclaim.ai/r/s/EAnUlRespell https://www.respell.ai/The Product Bus website: https://theproductbus.com/Connect with Tiffany: Linkedin: https://www.linkedin.com/in/tiffany-ashdown/TikTok: https://www.tiktok.com/@tiffany_ashdown?_t=8mKaauLmOmu&_r=1Instagram: https://www.instagram.com/theproductbus/
If you spend a lot of time scrolling social media like I do, chances are you’ve come across certain “experts” who claim you can create a month’s worth of content in 30 minutes… IF you buy their super-duper program that shows you how.And while I do believe you don’t have to reinvent the wheel every month, there does seem to be confusion surrounding what actually goes into creating content. In today’s episode, I’m going to take you through the elements of a good content plan, how long content creation ACTUALLY takes, and a few tips for making your content go further. Download your free content pillar workbook here: https://kissmarketing.lpages.co/ep-126-content-pillars/
If you own a website, run Google ads, or send emails as part of your marketing strategy, you’ve probably received notifications about DMARC authentication and the changes that are happening with Cookies. I’m not kidding when I say that this is one of the most important topics I’ve covered on the podcast. If you don’t address these changes, your emails will end up in spam folders, links to your website could drop off, and you could waste THOUSANDS of dollars on ads that don’t work. FOR DMARC SETUP:Email hello@linchpindigital.com.au or visit bit.ly/dmarcsetup TO JOIN THE BOOM YOUR BIZ FACEBOOK GROUP:https://www.facebook.com/groups/boomyourbiz
The new year brings all sorts of declarations and resolutions – many of which get abandoned just a few weeks (or days) into January.The most common New Year’s resolution I’ve seen lately is people resolving to do 75 Hard – a program designed to completely change your body and develop some serious grit. It’s a tough program, but worth it, and it got me thinking: what if we did a 75 Hard for business owners? 75 business days to completely change your business, and develop systems that WORK. If you’re keen to join me, you’ll find all the resources you’ll need, here: bit.ly/75HardBusiness
My podcast on discounts and promotions last month generated some really interesting discussion.The general consensus was that, while many business owners understand that discounting doesn’t contribute long-term to their brand, they either didn’t know how to STOP relying on promotions, or they didn’t feel their brand was ‘premium enough’ to warrant charging higher prices.And while these are totally valid concerns, they’re not insurmountable problems.Here's the thing:YOU get to set your prices. YOU get to say what your value is. And YOU can change your mind, one way or the other, whenever you like.And if you want to learn how to position your brand as premium?In this episode, I’m going to show you how.
One of my idols, Seth Godin, once said,“When you speak to everyone, you speak to no-one”.And nowhere is this clearer to me than in the marketing world.Try and speak to everyone and your message comes across as weak, generic, and I hate to say it - a little bit desperate. So, how do you avoid becoming the pick-me of your industry? For starters, you stop trying to please everybody, and you speak directly to your customer avatars.In this episode I’ll take you through:- What a customer avatar actually IS, - Why getting granular about your customer avatar, matters,- How you create an EFFECTIVE customer avatar, and- The things you need to consider beyond age, gender and income when creating a customer avatar.My team has created a free workbook to go with this episode, you can download it here
https://www.kissmarketing.com.au/free-resources
If you haven’t seen the Barbie movie yet, I’m willing to bet you’ve seen one of the MANY collaborations being promoted… well, pretty much everywhere!
The hype for the film began WELL before its release date, and from a marketer’s perspective, the campaign has been a masterclass in how to do things right.
In this episode, I’m going to show you how the main themes of the film were reflected throughout the marketing cycle, and hopefully give you some ideas for tapping into pop culture trends the RIGHT way in your own marketing.
I’d love to hear which of these lessons you’re going to implement in YOUR business.
Let’s continue this conversation over in the Boom Your Biz Facebook Group, where you can connect with like-minded business owners. Click here to request to join: https://www.facebook.com/groups/boomyourbiz
At the time of recording this episode, Threads has been live for about 8 weeks and the term I’ve heard used to describe it the most has been, “a flash in the pan”.
Like Periscope and Telegram, Threads never really made it off the ground.
In this episode, I discuss: - WHY Threads was invented in the first place - The gap in the market it aimed to fill - Why I think it didn’t live up to the hype, and - What to do if you want to stay on the platform a little longer, just in case it DOES end up taking off.
Which it still could, you know. In marketing, anything is possible!
When it comes to the world of business, your name conveys more information than you may realise. So the decision to CHANGE an established business name is not one that should be entered into lightly! In this episode, I share the reasons behind my business name change, and how it all started when Taylor Swift decided to re-record all her old albums. As they say, inspiration can be found everywhere, if you care to look for it!I hope that, after listening, you realise that the comeback is always bigger and better than the setback - and that, if things aren't feeling quite right in your business, you ALWAYS have the power to make a change. To listen to episode 106, 13 Reasons Why Taylor Swift is a Marketing genius, go here: https://open.spotify.com/episode/6mIt6gTmohnc3l43vml9Zp?si=6cd5e037e62941d7And to check out my rebrand, visit sonyamcintyrereid.com
Everybody loves a bargain, but constant discounting can completely wipe out your profit margins.And believe it or not, it can also damage the perception of your business AND your industry, as a whole.In this episode, I’m going to share my thoughts on when discounting ISN’T appropriate, and give you practical examples of what you should do instead. Want to continue the conversation? Join the Boom your Biz Facebook group, here: https://www.facebook.com/groups/boomyourbiz
SO many things go into building trust with clients and customers, so if they’re encountering your business for the very first time? There’s one thing simple thing you can do to build trust: get those 5 star reviews.
In this episode I’ll take you through why reviews carry so much weight, why you want customers to share their experience and not just leave a star rating, and how you can make it SUPER simple for customers and clients to leave you a glowing review.
Join the Boom your Biz Facebook group, here: https://www.facebook.com/groups/boomyourbiz
Get your free template for getting more reviews, here: https://kissmarketing.lpages.co/reviews/
While the word ‘pivot’ certainly WAS overused during the pandemic, the ACT of pivoting was crucial to the survival of countless small businesses.
Now that we’re well and truly on the other side of Covid, it’s a great time to reflect on the lessons we’ve learned and to examine those businesses that not only survived, but THRIVED, in those turbulent times.
Because tough times never last, but tough (and adaptable) businesses do. Adapt or die, as they say.
In this episode, we’re going to talk about a brand that not only adapted quickly, but built a cult following in the process: Frank Green.
Whenever I come across a service-based business that does marketing differently, I like to dissect what they're doing. And occasionally, I get really lucky and I get to talk to the creative minds behind these campaigns!
In today's podcast episode, I'm talking to Rhyley and Kaity from huntsman Recruiting, a regional recruitment agency that does things VERY differently to their competitors.
Whether you're looking for employees, on the job hunt yourself, or just want to hear their take on the importance of standing out in your industry, you're going to get value from this episode.
You can find Huntsman Recruiting on Instagram, here: https://www.instagram.com/huntsmanrecruiting And their website, here: https://huntsmanrecruiting.com.auThe other local businesses and podcast episodes we discussed in this episode: Sunday Collective - https://www.sundaycollective.com.au Threefold Studio - https://www.threefoldstudio.com.au
My episode on the marketing genius of Taylor Swift is on Spotify, here: https://open.spotify.com/episode/6mIt6gTmohnc3l43vml9Zp?si=1a3649a3109f449b You can also listen on Apple Podcasts, here: https://podcasts.apple.com/au/podcast/boom-your-biz/id1487564357?i=1000587175807
I'd love to hear what you thought of this episode. Join the Boom Your Biz Facebook group, here: www.facebook.com/groups/boomyourbiz
In recent years, the term basic has become a term commonly used to insult someone.
And while I’m thrilled that the “I’m rubber you’re glue” of my schoolyard days is long gone, I believe that being basic is actually a COMPLIMENT.
In fact, I built an entire business around the concept.
In this episode, I’m going to share with you why the fundamentals should be your TOP priority, and why I wear the Basic Badge with pride.
When you’ve decided to make a change in your business, it can be tempting to dive in feet-first, and to give it everything you’ve got.
And while I’m a big fan of taking massive action, there’s one question I see business owners forgetting to ask before they start making moves.
In this episode, I’m going to share how asking yourself just one question regularly can save you time, money and frustration – AND, how they can help you clarify your thinking around the actions you need to take to make your goals happen.
A lot of business owners don’t want to invest in digital marketing unless they KNOW they can get a return on their investment.
And fair enough, too – as a business owner myself, I know it’s a serious consideration.
While there are no guarantees in digital marketing, there ARE a few things you can do to ensure you’re not wasting your money.
In this episode of the Boom Your Biz podcast, I'm going to take you throughthe three most common mistakes I see people making when it comes to digital marketing, and what you can do to avoid them.
AI: The holy grail... or an onion?
I don’t know many people who have gone as deep down the AI rabbit hole as my guest today, the incredible Sarah Stow.
Listen in while we chat all things AI, including what Sarah does to make AI work for HER business. She has some interesting insights into why you should embrace trial and error, the importance of the ‘know-like-trust’ factor, and the concept of the AI Onion.
Get your free copy of Sarah's ‘Start Your Own Business Toolkit’ and BONUS ‘New Business Start-up Checklist’ at https://businessbrains.co/toolkit
Take a look at The Biz Builder 6-week Launch Intensive – The course to help you start a business. https://www.businessbrains.co/thebizbuilder
Check out the Launch Your Biz Now 12-week Program – The online program for business owners to scale their business to lifestyle stage. Think 6 figure profit and beyond! https://www.businessbrains.co/launchyourbiznow
Find her on Instagram at https://instagram.com/businessbrains.au
Launch your Biz Now Podcast https://link.chtbl.com/launchyourbiznow
The AI for Small Business Facebook Group https://www.facebook.com/groups/aiforbiz
Setting your socials up for success in 2023 ~ the what and the why, not the how: leading into our first workshop
The New Year brings with it the hope of a new way of doing things; the hope of new clients and new business, a new service and maybe even a new team member or two.
While it’s easy to get swept up in wanting ALL THE NEW THINGS, I’m here to tell you that you DON’T need to go hard in the new year to set yourself up for success.
In this episode, I’m going to give you three things to check - and possibly fix up - to make sure you’re on the right track in 2023.
Lessons we learned from our Get Stuff Done Week
Ever wished you and your team could just take a week to Get Stuff Done, without the usual meetings and distractions that get you off track?
Spoiler alert: You CAN!
My team had its first ever Get Stuff Done week in late November, and while it was great, we learned a few lessons along the way, too!
In this episode, I'll take you through WHY we did it, WHAT was involved, and the LESSONS we'll take into our next GSD week.
Mistakes we saw businesses make on Black Friday (and what you can learn from them)
2022 saw businesses in Australia hit some of their highest sales figures EVER, breaking all kinds of records - despite suggestions that projections were over inflated and we shouldn't expect too much.
Plenty of businesses, including some of our clients, absolutely SMASHED their targets for Black Friday, where others fell short.
For many small business owners, a big goal is to be able to build up a team to the point where you can step out of the day-to-day and have things run smoothly WITHOUT you having to be there, 24/7.
But when you’re starting out, resources can be pretty tight. You may not even be paying yourself a proper wage - I know I wasn’t for the first few years of my business!
There comes a tipping point though, where you have to make the decision to either grow your team or stay small.
In this episode, I’m sharing the top 3 signs that it might be time to grow your team.
If you’ve followed me for a while, you KNOW that I’m a bit of a Swiftie.
In fact, over HALF my team are fans of Ms Swift, and while observing the launch of her latest album, I realised that her pre-launch efforts were an absolute MASTERCLASS in marketing.
In this episode, I'll take you through the 13 reasons I think Taylor Swift 's approach to marketing is chef's kiss - and how you can apply those lessons to your business.
Stop chasing the shiny thing and get strategic with your socials
The original title for this episode was… think you need a new digital marketing strategy? Try these things first… but I think I need to be blunt here:
Chances are, if you’re not seeing followers convert into sales, you’re making one of three common mistakes.
In this episode, I’m going to challenge you to try three relatively simple things BEFORE you spend a lot of time and energy switching up your strategy.
Don't be a Wally this Black Friday
Even though the stats in the past few months have been a little wobbly on the ecommerce front, we’re still expecting our clients to achieve record breaking results this year on Black Friday.
Why?
Because we’ve been laying the groundwork for months now …. and if you’re willing to start putting a few things in place now, you could see a nice pre-Christmas boost in your sales, too.
If you leave it to the last minute, your ads will probably stand out about as much as Wally in the Where’s Wally books …… and if there’s one thing I know, it’s this: when it comes to big shopping days, you DON’T want to get lost in the crowd.
In this episode I'm giving away my top tips for nailing your Black Friday offer. I hope it helps!
Going viral? Great. Love it. Ride the wave if you do.
But TRYING to go viral? I think it's waste of time and energy, often makes you appear like you’re trying too hard, and usually comes at the expense of the actual SERVING of customers and clients in your business.
I discuss the reasons why going viral should NOT be your aim when creating content, in Episode 103 of the Boom Your Biz podcast.
Are you playing small in your business?
If you've been in business for a few years, and you're not experiencing the level of growth you'd like, I have a question for you: are you playing SMALL in your business?
In this episode, I talk about some of the reasons business owners resist playing big in their businesses, plus I give you my three top tips for overcoming resistance.
As always, the best conversations happen over in the Boom Your Biz Facebook group - simply search Boom your Biz and submit a join request!
Companies using their social media beyond their social media channels
I had a weird experience with an ecommerce business the other day.
It started out bad-weird, but when I say they turned it around, I mean they REALLY turned it around.
And how they did it might surprise you.
In this episode, I’m going to discuss how you can use the content you create for your social media channels beyond just posting on Instagram, Facebook or TikTok.
Because if you’re going to put time, effort and money into creating content, why not get the absolute most out of it?
Want to get into Digital Marketing?
The good news is, there are a TON of ways to get your foot in the door.
While most degrees, diplomas and online courses will promote themselves as the ONLY course you need to be able to walk straight into your dream digital marketing job, the truth is there are a LOT of ways to get there.
In this episode, I introduce you to members of my core team, who share how they got started in digital marketing... And spoiler alert? None of them got there the same way!
Don't forget to download the free resource that goes with this episode, over on the Kiss Marketing website Free Resources section!
Generosity as a business strategy
What is the one small thing that - when done well - can set your business apart from your competition? It’s not great value or amazing service, although these things definitely matter… it’s generosity!
I’m not talking about massive giveaways or slashing your price down to the bare bones, either - I’m talking about making generosity part of your culture, and part of the way you operate on a day to day level.
And the best bit? Most of the things I’ll be talking about won’t cost you much, and some, nothing at all.
How we deal with problems now vs. 2 years ago (Lib and Sonya interview)
If you'd told me 18 months ago that making mistakes or dealing with conflict in my business wouldn't faze me, I would have thought you were MAD. But as my business has grown, so have I - and so has my team! In this episode I bring on Lib, my first ever full time hire, who has been with me through a lot of those highs and lows. in our chat, she gives her perspective on how our approach has changed, and why mistakes are vital if you want to grow.
It’s been a BIG couple of weeks in the social media space when it comes to the issue of privacy.
From the Melbourne woman who didn’t consent to being filmed - and misrepresented - in the interest of clickbait content, to the uproar over TikTok’s admission that third party trackers have access to personal data through the platform, it’s got me thinking about privacy online and how we navigate it.
So WHY are platforms like TikTok gathering your data?
How are they using it, and should you be worried?
And when it comes to being the subject of video content, what are the rules when it comes to consent?
In this episode I’m going to take you through all these questions, plus a few more you may not have even considered yet.
We’ve been hearing whispers for a while now about new changes coming to Instagram, and it’s finally happened.
You may not have the new update yet, but it IS coming.
In this episode, I’m going to take you through all the changes, why they're happening, and how small businesses can keep up WITHOUT having to spend hours editing reels and videos.
With more and more businesses opting for a remote work model, it’s not uncommon for some employees to never meet face to face. And while operating remotely has its definite advantages, fostering a strong team culture is something that you can’t leave to chance. In this episode, I’m going to take you through some of the things we do within my agency to make sure every team member feels valued and included, and a few things you may want to consider when you’re trying to build a team culture. Join the Boom Your Biz Group over on Facebook to connect with other business owners and keep the conversation going. Just search “Boom Your Biz” on Facebook.
We’ve been so busy over at Kiss and Linchpin for the past few months, I almost missed my business anniversary! That’s right, we’ve passed a major milestone: 5 years in business.
Statistics show that most businesses FAIL within 5 years, so for me to hit that half-decade milestone - with no sign of slowing down - is a pretty proud moment. And since knowledge is power, I want to share with you the lessons I’ve learned along the way.
We're also giving away a fantastic prize pack, so be sure to head over to the Kiss Marketing Instagram or Facebook page to enter!
Someone once told me that a WordPress website requires maintenance like a car does. You need a regular service or oil change or the whole thing may just blow up. And while in an ideal world, websites would be set-and-forget; in the wonderful world of widgets and upgrades, it's just not the case. In this episode, I take you through all the essentials when it comes to maintaining your WordPress website. Don't forget to grab the freebie that goes with this episode, at kissmarketing.com.au/podcast The links I mention in this podcast: To download the latest version of WordPress, go to this link: https://en-au.wordpress.org/download/ And here’s a shortened link to the WordPress staging site I mentioned: https://bit.ly/BYBepisode93 Enjoy!
The Metaverse: it's a lot to get your head around, but if you believe some of the Internet's heaviest heavy-hitters, it may just be the way of the future.
In this episode, I discuss what the Metaverse is, explain cryptocurrency and NFTs, give you examples of brands embracing The Metaverse effectively, and give you my take on how The Metaverse will affect small to medium businesses in the future.
Don't forget to check out the Boom Your Biz Facebook group: https://www.facebook.com/groups/boomyourbiz for more information and to join the discussion.
In times of international conflict, it’s important to ensure that the information we receive is accurate, factual and unbiased.
Where we once dutifully turned on the TV at 6pm to catch the news or poured over the newspaper, we now have access to information - and misinformation - from people on the ground, 24 hours a day.
So, how is this so-called “Social Media War” different from previous conflicts? How do we discern what’s real from fake news? And what is UP with the casual racism being thrown around by seasoned reporters and respected journalists? Listen on to hear my thoughts on the situation.
Don't forget to check out the Boom Your Biz Facebook group: https://www.facebook.com/groups/boomyourbiz for more information and to join the discussion.
In this episode I chatted with Jess Ruhfus, who you may know as the Founder of Collabosaurus and one of my previous podcast guests. This absolute powerhouse of a woman has launched a product based business - No.2 post-flush perfume drops, a really clever alternative to bathroom sprays.
In this episode, we discuss:
- How Jess managed to make an unsexy product, sexy;
- The difference between marketing product-based and service-based businesses, and
- The unexpected challenges of creating a product and launching a product-based business
There are SO many incredible takeaways from this chat with Jess, and if you've been toying with the idea of launching a physical product, you're going to want to give this one a listen!
What do you do when your brand is caught in the middle of a controversy?
Do you pull a disappearing act like Chanel, or face it head-on like Peloton?
In this episode, I compare these two brands' handling of being thrown into the spotlight unawares and discuss what I would have done in each of these situations.
In my last episode I interviewed a business owner about how she gets her team to show up on social media. In this episode, I’m going to expand on our conversation and give you the framework we give our clients for getting their team to show up online so you can stop being the only one in the business driving the social content.
Make sure you visit https://kissmarketing.lpages.co/ep-88-freebie-7-steps-to-getting-your-team-to-show-up-on-instagram/ to access the free resources we’ve created for you.
If you asked me to name three business owners I’ve worked with who get a lot done, Rebecca Miller would probably be right at the top of that list. Not only does she run two successful medispa businesses, she’s the creator of a 12 week online program and is a business coach, mentor and speaker. Did I mention that she also has three kids and a husband, and is really active in her business community, too?
Not only does she work incredibly hard, Bec has put the systems and processes in place to empower her team to take ownership of certain aspects of her businesses - and one of those aspects is social media. If you follow La Bella Medispa or La Bella Medispa Orange on Instagram, you’ll see the friendly (and flawless) faces of her team, showing up almost daily on stories and reels. In this episode, I discuss with Bec how she got her team not only excited about showing up on Instagram, but consistent about it.
To download the daily huddle sheet Bec mentions in this episode, visit https://kissmarketing.lpages.co/ep-87-freebie-daily-huddle-worksheet/
If you've followed me for a while, you'll know that last year I experienced some pretty significant business owner burnout. In my research into all things burnout recovery, I came across Naturopath (and incredible businesswoman) Vesna Hrsto.
As a marketer, I have been SO impressed by Vesna's sale funnel, the format of her programs and the way that everything just flows beautifully in her business. You wouldn't even know that when she first changed her business model she hated marketing!
In this episode we discuss the causes of burnout, tips and tricks for getting back on track after burnout hits you, and the ONE thing you need to get under control before anything else if you want any burnout-specific nutritional or lifestyle protocols to work.
We also discuss how Vesna transitioned her busines from a one-on-one clinical model to a successful online course empire, and she gives tips for other women in service-based industries who want to get out from behind the desk or chair and create more freedom and felxibility in their business.
To download the Energy Reboot Assessment mentioned in this episode, go to https://www.vesnahrsto.com/energy-reboot/
And if you're interested in the webinar Vesna mentions in this episode, you'll find that here: https://training.vesnahrsto.com/web-rego-recovery
Christmas can be one of the most profitable periods of the year, but how do you, as a small business, get in on the action? The easy answer is: promotions.
There’s more to running a Christmas promotion than putting a few items on sale and hoping for the best. Let me take you through the different types of promotions we’ll be suggesting (and running) for our clients in 2021, from giveaways to bundle offers, subscriptions, gift guides, and more!
https://kissmarketing.lpages.co/2021-xmas-promo-guide/
Remember to download the freebie that goes with this podcast episode over on the free resources section of the Kiss Marketing website – kissmarketing.com.au
With global Black Friday sales hitting 9 billion dollars last year – yes, that’s billion with a B – we’re gearing up for record-breaking figures in 2021. In this episode I take you through what Black Friday is, how it’s different to Cyber Monday, and how you can prepare your business to take full advantage of what we anticipate will be the biggest shopping day of the year.
Don't forget to check out the Boom Your Biz Facebook group: https://www.facebook.com/groups/boomyourbiz to enquire about being on the podcast email hello@kissmarketing.com.au and to learn more about how our agency can support your business contact hello@linchpindigital.com.au
What's worse than being fired by a client? Being the one who has to end the relationship. When parting ways absolutely has to happen, here's how to do it without burning bridges - including a couple of scripts that you can use if you're unsure how to have THAT conversation.
Don't forget to check out the Boom Your Biz Facebook group: https://www.facebook.com/groups/boomyourbiz to enquire about being on the podcast email hello@kissmarketing.com.au and to learn more about how our agency can support your business contact hello@linchpindigital.com.au
Ever wondered how some brands and people tend to get SO much coverage in traditional media and digital publications? I've found a guru who does just that for her small business clients. In this episode, I sat down with Pip from PR Pip to discuss how she started her business and how she gets such incredible results for her clients.
Don't forget to check out the Boom Your Biz Facebook group: https://www.facebook.com/groups/boomyourbiz to enquire about being on the podcast email hello@kissmarketing.com.au and to learn more about how our agency can support your business contact hello@linchpindigital.com.au
Have you ever wondered how people seem to magically hit millions of views overnight on Tiktok? I tracked down someone who has done it! In this episode we discuss how to create engaging videos on Tiktok, where Tiktok fits in in the marketing channel plan and where we see it heading for brands and businesses. Find Sarah's viral video on TikTok here: https://vm.tiktok.com/ZSJE1YoJB/ Don't forget to check out the Boom Your Biz Facebook group: https://www.facebook.com/groups/boomyourbiz to enquire about being on the podcast email hello@kissmarketing.com.au and to learn more about how our agency can support your business contact hello@linchpindigital.com.au
Only have a small budget for ads? In this episode Nams and I take you through the best kind of campaigns for both service-based and Ecommerce businesses. We discuss Facebook ads and the varities of Google ad options how there. If you're currently running your own ads (or thinking about it) make sure you give this quick episode a listen. Don't forget to check out the Boom Your Biz Facebook group: https://www.facebook.com/groups/boomyourbiz to enquire about being on the podcast email hello@kissmarketing.com.au and to learn more about how our agency can support your business contact hello@linchpindigital.com.au
Only have a small budget for ads? In this episode Nams and I take you through the best kind of campaigns for both service-based and Ecommerce businesses. We discuss Facebook ads and the varities of Google ad options how there. If you're currently running your own ads (or thinking about it) make sure you give this quick episode a listen. Don't forget to check out the Boom Your Biz Facebook group: https://www.facebook.com/groups/boomyourbiz to enquire about being on the podcast email hello@kissmarketing.com.au and to learn more about how our agency can support your business contact hello@linchpindigital.com.au
I was interviewed recently about a term called Conversion Rate Optimisation. Often I hear agencies talk about changing the colour of a button and then BOOM the site magically increases in conversions by 25%. The truth is, there are a whole heap of factors that affect your conversion rate from the quality of the traffic to the messaging and how you are showcasing the USPs. Don't forget to check out the Boom Your Biz Facebook group: https://www.facebook.com/groups/boomyourbiz to enquire about being on the podcast email hello@kissmarketing.com.au and to learn more about how our agency can support your business contact hello@linchpindigital.com.au
Let’s face it, Linkedin is the least sexy social media platform out there. In fact, it has the lowest session time per use compared to Facebook, twitter, instagram and of course, Tik tok the most addictive of them all. That doesn’t mean that it’s not effective though, you just need to know how to use it properly. In this episode I break down a clear LinkedIn strategy for you to implement. Don't forget to check out the Boom Your Biz Facebook group: https://www.facebook.com/groups/boomyourbiz to enquire about being on the podcast email hello@kissmarketing.com.au and to learn more about how our agency can support your business contact hello@linchpindigital.com.au
Hands up who gets stuck on hashtags or just ends up using the same ones all the time! Are hashtags still important? Do you need to bother? What should you be hashtagging? I take you through the facts in 2021.
Don't forget to check out the Boom Your Biz Facebook group: https://www.facebook.com/groups/boomyourbiz to enquire about being on the podcast email hello@kissmarketing.com.au and to learn more about how our agency can support your business contact hello@linchpindigital.com.au
Wow, wee what a rollercoaster of a ride over the past few months but hey isn’t business and life always a bit of a rollercoaster. in this episode I give you a much-overdue update on the behind-the-scenes happening of the business, the lessons I've learned along the way and where we are headed next! Don't forget to check out the Boom Your Biz Facebook group: https://www.facebook.com/groups/boomyourbiz to enquire about being on the podcast email hello@kissmarketing.com.au and to learn more about how our agency can support your business contact hello@linchpindigital.com.au
I have spoken a lot about how the Coworking space, One Roof, REALLY helped me in my business journey. I had the pleasure of interviewing the founder, Sheree Rubinstein about how she starting One Roof, how she raised capital, and pivoting like a boss when Covid hit. You can learn more about the One Roof Community at www.weareoneroof.com
.What do you do when all your competitors are running low-barrier-to-entry offers, to the point where heavy discounts become the industry norm and almost a requisite to do business? Do you jump on the bandwagon and join them - even though it means your bottom line takes a hit? Do you even NEED to offer discount promotions? How can you position your business as a high end service, thus negating the need for regular discounts and offers? In this solo episode, I take you through the concept and give you my two cents on LBEOs: * Why you need to think beyond the basics * The sales psychology behind offering discounts (or not offering them) * Why you need to know your desired outcome * And when it's appropriate (and sometimes necessary!) to roll out a low-barrier-to-entry offer.
Matthew Landers is an international award-winning florist. This high-end luxury florist has 3 stores, a school and over 60k followers on social media. In this interview I spoke to Matthew about how he created a premium brand, how he manages he social media (and remains real) whilst maintaining the high-end brand and the 'rules' he has in his business to ensure it runs smoothly. You can find Matthew Landers on instagram at www.instagram.com/matthewlanders/ and at https://www.matthewlanders.com/
Have all of the ideas but not communicating them clearly? Enter Nadine from Can Do! Content. We sat down to discuss how to map out your customer journey and get clear on your messaging, the common mistakes business owners make when it comes to their copy and why you need to start with a birds-eye view. You can take Nadine's free mini-course on mapping the customer journey here https://candocontent.com/customer-journey-mini-training
Over on the Kiss Marketing social media channels this month, we've been talking about how to write captions that convert for your business pages. And while some industries can get away with being super fun, friendly, and even a bit cheeky, others have to toe the line when it comes to presenting their products and services in a professional manner.
If the latter sounds like your business, then this episode is for you.
Angie from FitAF writes THE BEST captions on her social media posts. Every time I receive an email from her I'm immediately sucked in. We explored a lot of topics in this episode, from writing from the heart and the impact that has on your content to healthy habits with food and exercise. You can find Angie at: https://www.fitaf.com.au/ and over on Facebook at https://www.facebook.com/MetafitMuswellbrook
We all get knocked down from time to time in business. It can give our self-confidence a serious knock. In this episode, I sat down with Brook McCarthy, a digital marketing strategist, for a varied discussion around reinventing yourself, the lessons she's learnt from 13 years in business, and how to 'just do it when it comes to the things that scare the beejezus out of you. You can find Brook at http://hustleandheart.com.au/
http://brookmccarthy.com/
https://instagram.com/brookmccarthy
https://www.facebook.com/brookmccarthy
https://www.linkedin.com/in/brookmccarthy/
Imagine if all of the tools and apps you use spoke to each other? There would be no more manually making appointments in your calendar, no more scanning receipts and reports would be automated. It is possible. Michelle Bowditch is the founder of Door20a, a tech consulting agency supporting female entrepreneurs and Executive Assistants to adopt the latest apps and technology to propel their businesses and careers forward. In this episode, we discuss how you can streamline your business and make your life easier using technology. You can find social dot here: https://www.socialdot.com.au/mypublicpage/5c158dcb-e837-4f9f-98cc-36afdd69bb72 use the code Door10 at the checkout for 10% off. You can find Michelle here: https://door20a.com/
I had the pleasure of sitting down with a service-based business owner to discuss SEO - the pros, the cons, and when you should consider it vs avoiding it at all costs. As you know in marketing, there is no one size fits all solution and in this interview, I break it all down for you to demystify the search engine industry.
Did you know that there are three different productivity chronotypes? And uncovering yours and structuring your workday accordingly can lead to you achieving more, being less stressed, and eliminate burnout? Sign me up! I sat down with Mackenzie, a productivity coach I stumbled across on Tik Tok to talk about what we can do to tick all of these boxes. Check out Mackenzie on Tik Tok: https://www.tiktok.com/@the.productivity.coach?refer=embed Find out your chronotype here: https://mackmotion.outgrow.us/ideal-day
Are you finding yourself either spending too much time on Instagram or avoiding it completely? In this episode, I break down a simple plan to maximize your impact on Instagram in less than 2 hours a month.
There are three things most business owners struggle with when it comes to building a presence on Instagram:
- Taking forever to create and publish a post,
- Not knowing what to post, and
- Forgetting to post consistently
The term HR can stir up a lot of emotions for people. Often, employees feel like HR is out to get them and their sole role is to hire and fire. Enter Jess from Positive HR. She's shaking up the HR world and has an incredible back story. In this episode, we talked about the transformation in the HR industry, how she landed the title of top 5 HR people in Australia at the age of 25, and the first interview you should be doing before hiring. You can find Jess here: https://positivehr.com.au/
The easiest way to generate leads for a service-based business? Have a low barrier to entry offer! In this episode, I was interviewed by Christine Alger about the practical ways to implement a low-barrier-to-entry offer. This episode talks specifically about the beauty industry but the principles can be applied to almost any business.
We can talk all about how great we are at what we do, but consumers are a lot savvier these days and will often be a bit suspicious if someone is tooting their own horn too much.
However, when someone else stands up and tells everyone how great we are when people start to take notice. In this mini-episode, I talk about the power of video testimonials, how to get them, what they should say and where to put them aka how to use them!
Katie is the founder and motivational force around which all things Propeller revolve. Increasingly frustrated by the accounting world’s approach to doing things ‘the way they’ve always been done, she decided to shake things up. Tax returns, BAS help – this is the Accounting 101 stuff that any accountant can deliver. But what about business development planning, staffing ratios, sales strategy – or even a shoulder to cry on? (She’d like you to know that’s she’s always up for popping a champagne cork with you too!) With an eye on the future, Katie stepped out on her own, and Propeller was born. Launching a new business is tough. But she kept up her momentum, continued to grow her client base, and developed a community of supportive business owners around her that now form the heart of Propeller. As a female accountant, Katie understands the unique struggles women have faced and continue to face in the world of business. Looking to start a business but need a business partner and friend? She can relate to your challenges and the loneliness at the top, for this reason, it’s her passion to propel you forward and see you and your business thrive. Katie makes sure Propeller lives up to its name. She drives forward her team and the owners of the businesses she works with. And she helps you thrive by committing to growth in all aspects of your life – work, wealth, and self. It’s her mission to make accounting and business advisory more than just numbers; with a focus on holistic growth. She might do business differently, but she’s a Chartered Accountant and award-winning finance professional. Katie came on the podcast to discuss what we really need to be looking at each month when it comes to our finances in business. To learn more about Propel Her and Bitches Who Board head to https://propelleradvisory.com.au/propel-her/.
There's a Facebook group for the Australian finance podcast, She's on the money. Yesterday I saw a post pop up and thought damn they're onto us marketers! The post read: Online shopping hack. Leave the item in the cart and wait 24 hours. If there's a discount or freebie it will be emailed to you or shown in an ad to nudge you across the line. Takes some patience but often worthwhile.
And this is a prime example of effective remarketing or retargeting. This episode focuses mainly on eCommerce businesses but these same concepts can be taken and implemented for service-based businesses, particularly if your call to action is to book an appointment or a free consultation.
Burnout: The club you never wanted to be a part of. Unfortunately for many of us in business, it's something we're all too familiar with. I sat down with a woman making her mission to beat burnout in women in business. We discussed the small changes you can make to avoid burnout and why accepting that we're all individuals is the key.
Shannon from Pronto Bottle successfully raised over $180,000 in crowdfunding. This episode takes a deep dive into what it takes to get a product idea and the importance of leveraging your network. Even if you aren't in the startup space or looking to crowdfund, this episode was full of incredible information. One of my favorites to date!
Three years ago Gary Vaynerchuck or Gary V started talking about an Instagram strategy he calls the $1.80 Instagram strategy.
Here's the thing, social media changes so quickly, I still see Gary V and others talking about this but I actually think it's a bit of a waste of time.
We only have so many hours in the day right? So why not focus on something that will give you far more impact. Do this instead.
Can you imagine what would happen to your productivity and success in business and life if you work WITH your brain instead of against it? Christina from Project TGL sat down with me to discuss what the optimum workday looks like, how to rest our brains properly, and why even just looking at the colour green can make a difference. A must-listen for anyone who ever feels overwhelmed and like they're not getting enough done in a day.
Feeling like there are about a million different options and things you 'should' be doing for your marketing? In this episode, I give you the most simple and effective marketing plan for your biz in 2021.
The Marketing Solutions Podcast is now Boom Your Biz! We go behind the scenes in the rebrand of three businesses and discuss changes made to reduce the chance of burnout in 2021.
If you want to EXPLODE your sales and audience in the lead up to Christmas, and make sure you're cutting through all of the noise, a 12-days of Christmas giveaway or sale is an awesome solution. In this episode I break it down step by step for you.
Something that isn't spoken about a lot is Google ads! We find our clients get killer results when they're used hand in hand with Facebook advertising. So how do you get started and what are the common mistakes we see people making?
Last month I hit a wall. Big time. Burnout got me good and the journey back has been a lesson in hiring, systems and boundaries.
Today's guest, Tegan Boorman, founder of Social Law Co takes us through how not to breach Facebook and Instagram's terms of use when running competitions, advertising, working with influencers and sharing other users content. Nothing in this podcast episode is intended to constitute legal advice and is to be considered general information only. You should not act or rely on any information in this podcast episode without first obtaining advice specific to your circumstances.
What's the best scheduling tool for social media? What's the best email marketing tool? It really isn't about the tool, it's about how you use it. If you don't use it, you don't need it. If you use it and it works, awesome! If you use it for a while and realise some bottlenecks are occurring, find another solution. But at least at this point you'll be informed on what you do and don't need and what you will and won't use.
Ever looked at someone's website and seen the 'As Featured In' section with a list of well-known publications and media outlets? It adds a TONNE of social proof and trust. In today's episode I chat with Elise Hendriksen from Shout PR who lays out the three simple steps to getting PR for your business or organisation.
For me when I hear the word "Networking' I want to run for the hills. I'm an absolute introvert and the concept of networking scares me. But then I reflected and realised that really, I grew my business in the early days through networking too. It got me thinking, no one actually ever tells you a step by step on what to do when 'networking'.
In a competitive service-based industry, how do you cut through the noise and get those first few clients? In this episode I sat down with Freya from Realm Advocates to discuss how she uses Instagram and Google ads to generate leads for her business.
Instagram Reels have just dropped to compete with Tik Tok but how can you actually use it for business and should you?
Guys, I'm 27! In this episode I discuss 3 things I can't live without and celebrate my birthday with a giveaway.
One of my followers wrote in recently asking about using influencers for collaborations to promote her children's wear. I got the amazing Jess from Collabosaurus back on the show to discuss the ins and outs of running something like this successfully + the art of a good giveaway.
The past three months have been BIG for us (and me) personally and professionally. There have been balls dropped, f*ck ups have happened and that's normal given the circumstances. Here's how we bounce back and build resilience so it doesn't knock our confidence.
Corona has had one upside... a decrease in ad cost and increase in buyer purchases online. Here's how to cash in online for your business right now.
Fed up with fake gurus and online courses? Maybe you haven't come across them yet? It's a jungle out there - stay on high alert. I've found the fake course guru formula.
There's certainly an art to going viral on Linked In and I'm no expert on it. In this interview with my work husband, we talk about how his posts constantly blow up on Linked In, leading to an influx of enquiries every single time.
Facebook has reported that 85% of videos are watched without sound. If you have captions on your videos, it also increases view time by 12%! Adding captions to your videos is a no brainer. In this episode I walk you through step by step on the tools we use to do this quickly and easily.
Someone rights a snarky comment on your business Facebook page... what's the best way to handle it? How do you turn it around so they go from hating on you to raving, loyal fans?
If there's one thing that has allowed me to take BIG action in my business in the past 12 months, it's the marketing sprint days I've been doing once day a month. In this episode, I talk about how it has enabled me to launch this podcast, redo my website, finally get an email system set up, and more!
We know that retail has been hit HARD by Covid-19 which is why I got Marguerite Bell, founder of Retail Life with over 30 years of industry experience to come on the show to discuss what retail owners can be doing right now to reinvigorate their businesses.
Coming at you today with a short but hard-hitting episode with a practical marketing tip that is going to save you hours upon hours and increase your results dramatically.
In this episode, I interview Rebecca Miller, founder of the La Bella Medispas and the Skin Whisperer on how she inspires and leads her team, how she pivoted in 36 hours when Corona shut down her industry to thrive and how she finds time to create content to market her businesses.
I always love hearing where people are getting their inspiration, information and how they're staying up to date with the marketing world. I take you through my top sources for this. Get a notebook ready!
In this podcast episode, I interview Ash, a work friend who is currently living #agencylife and managing millions in campaign ad spend each year. He often advises me on e-commerce campaigns. We discuss why PPC ads work for some businesses but not others, how to scale ad campaigns effectively and why brand awareness is still important. We also discuss the questions you need to ask an agency, especially if they are guaranteeing you results. Online Resources and training: https://adespresso.com/ - Social Media https://searchengineland.com/ - PPC & SEO Groups: https://www.facebook.com/groups/socialmediamanagers/ https://www.marketingsolved.com/ LinkedIn https://www.linkedin.com/in/ashley-gaylard/
Currently, the only way a lot of businesses can reach their clients is through the internet. In this episode, I take you through the key tools and systems to do this during the time of Corona.
Bringing you a bonus episode today with Sonya being interviewed by one of our agency clients, Rebecca Miller. Rebecca is the owner of the La Bella Medispas, The Skin Whisperer, and is a consultant for other beauty businesses. Sonya shares some information that she hasn't publicly spoken about before and the conversation turns to what is REALLY working right now for service-based businesses. Nothing is held back in this interview.
Over the past 12 months, my developer Randy and I have had so many headaches because business owners have been screwed over and not given access to their own websites by developers. In this episode, we explore how to protect yourself with the three key questions to ask your developer. Once the site is built there are four key areas you need to keep on top of. We also explore the best platforms for every stage of business.
In this episode, I take you through how I structure my working week and health and productivity hacks to stay on top of things.
Whether your following has gone stagnant and your engagement is a bit crappy on Facebook or Instagram or you're starting from scratch, this episode will give you three low-cost strategies to really kick it up a notch.
Corona has hit small businesses but some are pivoting and thriving and others are sticking their head in the sand. Here are five things you can be doing that are little to no cost to boost your business right now.
In this straight-to-the-point episode with Emma from Your CEO Mentor, we discussed all things digital marketing including how to focus on what actually works, why it's important to act quickly and adjust as you go along with your marketing, who she's taking advice from and why lots of little failures help you course correct. You can learn more about Emma and Your CEO mentor through the No Bullsh!t Leadership podcast or find them on Instagram @yourceomentor.
The Ecommerce Facebook ads landscape has changed dramatically over the past two years. I sat down with my go-to guru, Tom Foster to discuss what's working when it comes to selling products online today.
Search Engine Optimisation or SEO is something that is not understood by many of us. In fact, it's kind of a mysterious dark-art and as a result, there are a lot of dodgy things happening in the industry. In this episode, we take a peek behind the curtain with an anonymous interview with an account manager who has worked at some of Australia's biggest SEO agencies. In this episode, you'll learn the questions you need to ask your SEO provider before taking the leap.
Are you spending less than $500 a month on Facebook/Instagram ads? Chances are, you're just boosting posts, am I right? Here's what you should do instead to get real results and avoid flushing money down the toilet. Make sure you download the freebie that goes along with this post. www.kissmarketing.com.au/free.
Have you ever thought about how papers manage to fill a whole newsletter especially in the current climate with a skeleton staff of journalists? I interview someone that has worked in one of Australia's biggest PR agencies about how it all works and how you can get free publicity for your business.
I can't believe I'm doing an episode on this. Seriously basic stuff but I swear 90% of business owners aren't across it. I'm betting you fall into one of three categories: a) you don't have a listing or someone else (like a competitor has claimed it), b) you own one but don't have the login anymore or c) you have one and don't even remember the last time you updated it. In this super quick episode I'll get you back on track in a jiffy. Make sure you download the freebie that goes along with this post. www.kissmarketing.com.au/free.
I am SO excited about this episode because I got to interview one of my very original mentors. When I first got started in social media management 3 years ago Rachel Pedersen was THE woman who taught me everything that I know. She has an incredibly successful agency in the US and membership and mastermind for social media managers. In this episode, we discuss what is working in social media right now.
We've just come off the back of a very very stressful couple of client launches. Halfway through our profile was totally blocked on Facebook but the ads were left running without any way for us to switch them off or adjust them. In this episode, I explore why this happened, why this is happening so frequently to people randomly and what to do if it happens to you.
Zac Hayes has his fingers in a lot of pies. He's the type of person that not only talks the talk but walks the walk. In this episode, we talk about how he built an accounting firm with over 1000 clients in a notoriously tough industry to crack as well as a successful podiatry clinic - all before turning 30. Zac is a highly-awarded accountant and a Xero keynote speaker. His approach to business centres around delivering value first - something that can be applied to all businesses.
The adage of 'build it and they will come' doesn't work. We know this. But what if you've built it AND driven traffic to it but you're still not getting the sales? Where do you turn to? Conversion Rate Optimisation or CRO is a fairly new concept here in Australia but it could be the secret sauce to increasing your sales and revenue. In this episode, I sat down with my work husband, a CRO expert with experience working with businesses from startups to global companies.
In this episode, I sit down with a woman whose social media I have been using as an example in my workshops for nearly two years now. We discuss her posting schedule and how she used Chatbots to drive 20k+ in new business in less than a month. If you've got a service-based business this is a must-listen.
Over the New Year break, I was stuck on the South Coast due to the bushfires. During this episode, I discuss with my PR guru, Larissa Harris, the importance of social media and the PR opportunities taken during this terrible disaster. Plus, my beef with Celeste Barber.
Is social media sucking all of your time? Enough is enough! It doesn't have to be so hard. During this episode, I'll teach you how to create and schedule a month's worth of content in no time flat. I've also created a free course that goes into more detail and shows you step by step what to do: https://socialmediaworkflow.thinkific.com/courses/social-media-workflow
One of the most important things you can do for your business to make any of the marketing material you produce look professional is through having great photos. In this episode, Sarah D'Altera from Gilbert House and I discuss the hacks to create awesome photos yourself or if you have the budget, to create a shoot list to make sure you get exactly what you need from your photoshoot. Free resources at kissmarketing.com.au/free.
So often we get focused on one marketing channel without opening our eyes up to other opportunities. In this episode, Jess Rhufus from Collabosaurus and I discuss how businesses can collaborate to double their reach without increasing their marketing spend. Free resources at kissmarketing.com.au/free.
So often we get focused on one marketing channel without opening our eyes up to other opportunities. In this episode, Jess Rhufus from Collabosaurus and I discuss how businesses can collaborate to double their reach without increasing their marketing spend. Free resources at kissmarketing.com.au/free.
I'm sure you've seen the marketing agencies that bang on about opening the floodgates on leads with Facebook or Google ads? Today I talk about the realities of direct-response marketing vs building a brand and why it's important to have a combination of both. Free resources at kissmarketing.com.au/free.
Tik Tok! What comes to mind for you? The biscuit or the 2009 Kesha song? This new social media app is taking over with Gen Z jumping on board by the millions. But is it something that you need to be thinking about for your business? Sarah D'Altera from Gilbert House (a self-confessed Tik Tok addict and marketer) and I discuss this hot new app. Free resources at kissmarketing.com.au/free.
Welcome to the Marketing Solutions Podcast with me, your host, Sonya McIntyre-Reid. I'm the person behind the digital agency, Kiss Digital Marketing Co. I know what you're thinking - 'not another marketing podcast!'. Fair, but this cuts away all the fluff and bs and gets into the strategies and how-to's of what is working at the moment. Each week, I'm bringing you interviews with real business owners getting real results in their businesses as well as tried and tested marketing techniques that we use day in, day out for our clients to get epic results. Marketing doesn't have to be hard, so let's simplify things and get straight down to business, shall we? Get your hands on our free social media workflow course at kissmarketing.com.au/free.
Earlier this year, I was lucky enough to be interviewed by Employsure on the Better Business Podcast. In this episode, we discuss why for many small businesses, social media just isn't working for them and what they can do about it. We focus on Facebook, Instagram and Linked In. Free resources at kissmarketing.com.au/free.
In this episode, I sit down with Kaylene Langford from Startup Creative. I've been following Kaylene for years now and worked with her in the early days of my business. I love her pragmatic, no bs approach to all things business. In this episode, we discuss how she got started and the many pivots that have happened in her business since. We discuss how she has gone about marketing these various business models over the years and what she's seeing is getting great results for her clients in their businesses currently. Free resources at kissmarketing.com.au/free.
I'm a big believer in needing mentors in business. Today, I'm introducing you to one of mine, Aaron Witnish. In this episode, we discuss how we generate leads for service-based businesses and the challenges in our industry. Free resources at kissmarketing.com.au/free.
In case you haven't noticed, Instagram engagement is on the decline! Organic reach is at an all-time low which leaves many businesses wondering what they should do. I cover off on my top tips to get you back on track with Instagram, brought to you through the experiments we have been doing on our client accounts in our agency. Free resources at kissmarketing.com.au/free.