Art Marketing Minute: Recent Episodes
Eric Rhoads
In the Art Marketing Minute Podcast, you’ll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. Each episode answers questions from artists by host Eric Rhoads, author of “Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of ArtMarketing.com.
Welcome to Episode 146 of the Art Marketing Minute Podcast with Eric Rhoads. Today Eric answers the following audience-submitted questions:
"I feel like my pricing, website, and social media don't tell the same story about my work. How important is alignment across all my marketing, and where should I start fixing it?" ~ Ethan Parker from Flagstaff, AZ
"I've had a few strong sales spikes after launches or events, but then things go quiet. How can I market in a way that creates steady momentum instead of peaks and valleys?" ~ Clara Nguyen from Irvine, CA
Find out the answers in this episode of the Art Marketing Minute Podcast! Don't miss your opportunity to create lifetime memories at PACE! The next Plein Air Convention & Expo is May 14-18, 2026 in The Ozarks. All training sessions are indoors on giant, high-def screens, with plein air paint-outs in the afternoons. Beginners and pros feel right at home, so register now to join us! https://pleinairconvention.com
In this episode of the Art Marketing Minute, Eric Rhoads explains how to convert Instagram followers into paying collectors, grow your painters' email list with practical CTAs, pricing advice, reels tactics, and buyer-focused lead magnet ideas.
Discover effective strategies to identify and connect with your ideal art clients, and learn how to market your artwork beyond social media to build lasting relationships.
On January 10, 2025, Eric Rhoads is hosting our first-ever Art Business Mastery Day — a one-day live workshop to cut through the confusion and help you: ✅ Learn what’s working right now to sell art successfully ✅ Get answers to your most pressing questions about marketing, pricing, and more ✅ Know exactly what next steps make sense for your specific goals. Get the details to RSVP here: https://streamlineartevents.com/marketing
What are the current trends in art buying behavior, and how should artists adapt their marketing strategies to align with the preferences of modern collectors? And, how can international artists market their art in the U.S.? Eric Rhoads answers in this week’s Art Marketing Minute Podcast.
You can learn more at artmarketing.com.
How to Sell Your Art > Is it necessary to have an artist website? What are some of the current email list do’s and don’ts? Eric Rhoads answers in this week’s Art Marketing Minute Podcast.
On January 10, 2025, Eric Rhoads is hosting our first-ever Art Business Mastery Day — a one-day live workshop to cut through the confusion and help you: ✅ Learn what’s working right now to sell art successfully ✅ Get answers to your most pressing questions about marketing, pricing, and more ✅ Know exactly what next steps make sense for your specific goals. Get the details to RSVP here!
This has been the Marketing Minute with Eric Rhoads. You can learn more at artmarketing.com.
The Art Marketing Minute Podcast has been named one of the 2023 “Top 25 Art Business and Marketing Blogs on the web” by FeedSpot.
What are some ways for artists to effectively use social media? How do you get more eyeballs on your Instagram posts that will lead to serious potential buyers? Eric Rhoads answers in this week’s Art Marketing Minute Podcast.
In the Art Marketing Minute Podcast, you'll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. For more advice on how to sell your art, visit https://ArtMarketing.com or https://painttube.tv/collections/art-marketing/
How do you craft a compelling artist statement? Is it smart to make prints of your paintings, and if so, how and where should you sell them? Eric Rhoads answers in this week’s Art Marketing Minute Podcast.
In the Art Marketing Minute Podcast with Eric Rhoads, you'll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career.
For more advice on how to sell your art, visit https://ArtMarketing.com or https://painttube.tv/collections/art-marketing/
The Art Marketing Minute Podcast has been named one of the 2023 "Top 25 Art Business and Marketing Blogs on the web" by FeedSpot.
What are the safest and most effective ways to sell your art online? Is it too early to start planning holiday marketing? Eric Rhoads answers in this week’s Art Marketing Minute Podcast.
Get your copy of Eric's #1 Amazon Best Seller, "Make More Money Selling Your Art: Proven Techniques for Turning Your Passion Into Profit" here.
Is it wiser to represent yourself or seek representation through galleries? How can you create a marketing strategy that aligns with your goals? Eric Rhoads answers in this episode of the Art Marketing Minute Podcast.
Get your copy of Eric's #1 Amazon Best Seller, "Make More Money Selling Your Art: Proven Techniques for Turning Your Passion Into Profit" here.
Can artists use giclee prints as a form of passive income? Should artists hire someone to handle their marketing? Eric Rhoads answers in this week’s Art Marketing Minute Podcast.
In the Art Marketing Minute Podcast with Eric Rhoads, you'll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career.
Get your copy of Eric's #1 Amazon Best Seller, "Make More Money Selling Your Art: Proven Techniques for Turning Your Passion Into Profit" here.
The Art Marketing Minute Podcast has been named one of the 2023 "Top 25 Art Business and Marketing Blogs on the web" by FeedSpot.
In the Art Marketing Minute Podcast with Eric Rhoads, you'll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career.
How can artists manage social media junk queries versus actual buyers? And how should you price your framed oil paintings? Eric Rhoads answers in this week’s Art Marketing Minute Podcast.
Get your copy of Eric's #1 Amazon Best Seller, "Make More Money Selling Your Art: Proven Techniques for Turning Your Passion Into Profit" here.
The Art Marketing Minute Podcast has been named one of the 2023 "Top 25 Art Business and Marketing Blogs on the web" by FeedSpot.
In the Art Marketing Minute Podcast with Eric Rhoads, you'll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career.
How do you price your paintings (and not set the price too low)? And how can artists use AI for their business? Eric Rhoads answers in this week's Art Marketing Minute.
The Art Marketing Minute Podcast has been named one of the 2023 "Top 25 Art Business and Marketing Blogs on the web" by FeedSpot.
In the Art Marketing Minute Podcast with Eric Rhoads, you’ll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career.
In this week’s Art Marketing Minute: What can you do to attract more out-of-town buyers? Are there ways to vet potential buyers so you don’t waste your time? Listen and learn!
The Art Marketing Minute Podcast has been named one of the 2023 “Top 25 Art Business and Marketing Blogs on the web” by FeedSpot.
In the Art Marketing Minute Podcast with Eric Rhoads, you'll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career.
In this week’s Art Marketing Minute, Eric answers the questions, "Who owns the rights to copy your painting if you donate it?" and "Should you take genre-specific paintings only when attending a niche event?"
The Art Marketing Minute Podcast has been named one of the 2023 "Top 25 Art Business and Marketing Blogs on the web" by FeedSpot.
In the Art Marketing Minute Podcast with Eric Rhoads, you'll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career.
In this week's Art Marketing Minute, Eric addresses the first things you should do when you're ready to begin marketing your art; and how to know which media could be the most effective for showcasing your unique work.
How to Submit Your Art Marketing Questions: What questions do you have about selling your art? Submit it at artmarketing.com/questions to hear your question answered on an upcoming Art Marketing Minute Podcast.
The Art Marketing Minute Podcast has been named one of the 2023 "Top 25 Art Business and Marketing Blogs on the web" by FeedSpot.
In this episode, Eric Rhoads opens the floor to our friends in the Dreamliners* group for a special Plein Air Podcast that focuses on art marketing and the eternal question, "How do you sell your art?"
*The Dreamliners group was started by fans of Eric’s Art School Live program in 2020 and has grown to 3,700 members. As a listener of the Plein Air Podcast, you’re welcome to join the “Dreamlineartists” group on Facebook.
The Art Marketing Minute Podcast has been named one of the 2023 "Top 25 Art Business and Marketing Blogs on the web" by FeedSpot.
What questions do you have about selling your art? Visit artmarketing.com/questions or e-mail Eric at eric@artmarketing.com (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.
This week’s Art Marketing Minute was recorded live in person at the 10th Annual Plein Air Convention & Expo!
Listen and watch as Eric Rhoads answers questions on:
- writing emails get the attention of art galleries;
- how much time an artist should spend on marketing;
- your name when it comes to branding;
- using software for art business;
- finding balance as a painter and other aspects of being a full-time artist;
- social media for artists - using photos versus videos, and if you should ever "boost" a post;
- finding new work with galleries no matter how "old" you are;
- how important it is to have a niche
In this week's Art Marketing Minute, Eric Rhoads answers questions about planning to be a premier painter, and what to do when someone says they can't afford one of your paintings.
The Art Marketing Minute Podcast has been named one of the 2023 "Top 25 Art Business and Marketing Blogs on the web" by FeedSpot.
In this week’s Art Marketing Minute, Eric Rhoads, author of Make More Money Selling Your Art, discusses the best place to begin to market your art; and what not to do to drive up your prices.
The Art Marketing Minute Podcast has been named one of the 2023 "Top 25 Art Business and Marketing Blogs on the web" by FeedSpot.
In the Art Marketing Minute Podcast, you'll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career.
In this week’s Art Marketing Minute, Eric Rhoads, author of Make More Money Selling Your Art, addresses whether or not you should do art prints, and why or why not you'd advertise in group ads.
The Art Marketing Minute Podcast has been named one of the 2023 "Top 25 Art Business and Marketing Blogs on the web" by FeedSpot.
In this week's Art Marketing Minute, Eric Rhoads, author of Make More Money Selling Your Art, addresses pricing your work and getting into galleries, and mistakes that could quickly make you irrelevant.
What questions do you have about selling your art? Visit artmarketing.com/questions or e-mail Eric at eric@artmarketing.com (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.
Eric Rhoads, author of Make More Money Selling Your Art, shares creative strategies to sell online and ways to bring new business to you as an artist. For more advice on how to sell your art, visit https://ArtMarketing.com or https://painttube.tv/collections/art-... The Art Marketing Minute Podcast has been named one of the 2023 "Top 25 Art Business and Marketing Blogs on the web" by FeedSpot.
Eric Rhoads, author of Make More Money Selling Your Art, addresses the practice of comparing yourself to other artists and overcoming the fear of being judged; and his thoughts on making the leap to becoming a professional artist.
In the Art Marketing Minute Podcast, you'll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career.
Eric Rhoads, author of Make More Money Selling Your Art, shares thoughts on submitting art to virtual galleries; and how to price your art.
In this week’s Art Marketing Minute, Eric Rhoads, author of Make More Money Selling Your Art, discusses how to balance art making and business, and how to introduce a new style or genre of art.
In this week’s Art Marketing Minute, Eric Rhoads, author of Make More Money Selling Your Art, shares advice on how to build a body of work; and thoughts on paying to advertise on Facebook. For more advice on how to sell your art, visit https://ArtMarketing.com or https://painttube.tv/collections/art-marketing/
Eric Rhoads shares thoughts on how to balance the practice of making and selling art; and what it means to have a "title" as an artist.
How to Submit Your Art Marketing Questions: What questions do you have about selling your art? Submit it at artmarketing.com/questions to hear your question answered on an upcoming Art Marketing Minute Podcast.
Eric Rhoads shares thoughts on understanding your strategy for advertising through social media, and how to market your art online without distressing your gallery.
Eric Rhoads shares thoughts on thoughts on how to approach an art gallery that isn't local to you, and traditional fine art collecting versus the move toward technology.
Eric Rhoads shares guidance on when it's the right time to approach an art gallery, and words of advice for newly graduated art students.
What questions do you have about selling your art? Visit artmarketing.com/questions or e-mail Eric at eric@artmarketing.com (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.
Eric Rhoads, author of Make More Money Selling Your Art, answers the questions: "Should I start an LLC or get a business license before selling my art?" and "How do we engage more art buyers?"
Eric Rhoads discusses why website traffic might not be as important as you think; and the top art marketing lessons of 2022.
Have a question about how to sell your art? Ask Eric at artmarketing.com/questions.
Eric Rhoads, author of "Make More Money Selling Your Art," answers the questions: "Should you hire a marketing specialist?" and "How can you implement TikTok as a marketing tool?" Each episode answers questions from artists by host Eric Rhoads, author of "Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of https://ArtMarketing.com.
In this week's Art Marketing Minute, Eric Rhoads, author of Make More Money Selling Your Art, discusses NFTs and social media platforms, and answers questions about how to know if your work is ready to sell and how you can use art competitions to market your art.
Have a question about how to sell your art? Ask Eric at artmarketing.com/questions.
Eric Rhoads answers the questions: "How do you know when your art is good enough to sell?" and "How does entering art contests help one's career?" Each episode answers questions from artists by host Eric Rhoads, author of "Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of https://ArtMarketing.com.
In this Art Marketing Minute Podcast, Eric Rhoads answers the questions: "How I should manage my reputation online and in person?" and "Without going through a gallery, how do I sell and unload artwork currently in storage?” Each episode answers questions from artists by host Eric Rhoads, author of "Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of https://ArtMarketing.com.
Eric Rhoads addresses how to gain broader recognition if you live in a small town, and how to put together an art portfolio.
Eric Rhoads answers the questions: “How do you negotiate an art show?” And, “How long does it take to know if my website updates are working?”
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains how to prepare early and make your upcoming exhibition a success; and insights on finding solutions if your sales have slowed down, and sell more art.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains the best way to approach and get representation from an art gallery; and whether or not you should list the price of your paintings on your website.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads shares how to create an improvement plan and the best investments to consider; and suggestions for pricing a portrait commission and why it’s different for a landscape artist. (originally aired in early 2020)
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads shares reflections on how artists can plan for retirement; and options for putting your painting behind glass, and when you should (or shouldn’t).
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads answers the questions: Is direct mail still an effective way to reach buyers? And, how do you transition from a day job to being a full-time artist?
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains how to find the right society or group to fit your style; and if artists should have any direct contact with collectors when working with an art gallery. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains what type of paintings you might want to include the next time you enter a work for an art show; and how to beat the odds when you launch an online advertising campaign to sell your art.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains how to “visualize” your success and use this concept to make it a reality; and how to get past the habit of comparing yourself to other artists.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains what you can do now to prepare for a successful new year; guidelines for selling art during the holidays; and if it’s worth it for artists to have a LinkedIn account.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains how to find the right buyer, and how to price your work “without feeling regretful”; and score insights on using acrylic versus oil, in regards to techniques as well as being able to sell the painting.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains why galleries might keep up to 40 or 50% of the sale of your painting; and what you should know if you’re looking for the single best way to sell your paintings.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains if you should separate your marketing/website for multiple artistic endeavors, such as painting and sculpting; and how to get your website in front of more people.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains if you should pay for a sponsored post on social media and, before you spend a dime, what to consider; advice for writing an informative and engaging artist bio.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains if it really makes a difference to invest in higher-quality frames for your paintings; and why, if you’re doing any amount of marketing, you should understand the basics of copywriting.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains why the back of your painting is a valuable marketing tool; and an important reason why you may not want to sell your art.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains if your painting prices should be different depending on the region; and what to consider if you’re an international artist.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads answers the questions: "How do you turn likes into sales?" and "What do successful watercolorists do to sell more paintings?"
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads shares where to find a list of invitational, juried, and open plein air competitions; and when it’s a smart idea to work toward a formal art education.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads shares ways international artists can sell more art in America; and inspiration and motivation for those who are ready to quit their day jobs and become a full-time artist.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains whether frames really make a difference when it comes to selling a painting; and shares advice for students on how to start supporting yourself as an artist as soon as possible once you graduate.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains how to determine if you want to break in to the plein air events scene; and different ways to get publicity. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains how stylized your frames should be; and how to sort through all the art fairs to determine which will be the most successful for you. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads answers the questions: "Am I too old (or too young) to become a profession painter?" and "How long should I stay with the same art gallery?" Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains how to handle rejection as an artist; and how to come up with a price on the spot.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains if direct mail still an effective way to reach buyer, and how to transition from a day job to being a full-time artist.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains if painting media such as watercolor, oil, acrylic, or pastel can affect how you price your art; and if your social media page should focus only on your art, or if it’s okay to include other subjects as well. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains what you should include on the back of your painting before you sell it, and what to include (and what to leave out) on your professional art website. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads shares advice on contracts for artists and how to finalize a sale when you have someone interested in a specific painting (including one question you should ask).
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads answers the questions: “If you’re working with several art galleries, how do you decide which gallery gets which paintings?” and "Are there businesses that hire freelance plein air painters?"
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads answers the questions: “How do I negotiate arrangements to sell my art in a restaurant?” and “What’s the best way to get local museums interested in my work?”
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads answers the questions: “Is it okay to sell paintings at a higher price than other artists,” and “What are some ways I should be networking in my local community?”
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads answers the questions: “How can those of us who are shy about our work overcome it when painting in public?” and “Looking back and forward, do you think there’s anything we can take away from the pandemic in regards to making a living as an artist?”
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads answers the questions: “What are your top ‘don’ts’ for selling art?” and “What should I include in my artist bio?”
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads answers the questions, “Does my art website and newsletter need a catchy title?” and “Are there any traps that artists can be aware of and avoid?” Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads answers the questions: “I’ve heard you talk about strategy versus tactic when it comes to selling art. Is one better than the other?” and, “Is it okay to approach multiple galleries for representation?” Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads answers the questions, “What should I do when people unsubscribe from my newsletter?” and “How important is it to have a painting framed at a plein air competition event?” Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads answers the questions: “Do frames add value when selling a painting?” and “What’s a good way to get into a coffee shop with your art?” Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads answers the questions, “How do I get full mileage out of a social media campaign?” and “What are some ways I can start teaching art to a specific demographic?”
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads answers the questions “How do you price a commissioned painting?” and “What do you do if your painting is stolen?” Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads answers the questions, “Is there a way to use a conferencing program to sell you art,” and “When do you know it’s time to copyright your art?” Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads answers: “Should I frame my art before it’s sold?” and “Are online art competitions worth it?” Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains how to set reasonable art goals, and how to get more recognition as an artist. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads shares ways to make your art website more visible, and get advice on photographing your paintings.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads explains how considering your goals will help you plan a successful art unveiling; and how to break into a new market, such as interior design, to sell your paintings.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads shares why it’s important to network, and how to do so; and thoughts on how to leverage your artist statement.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads shares tips for finding (and creating) commission work, and hear feedback on if social media should be your sole avenue for promoting your art.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads addresses if you should give discounts on your paintings; and overcoming the fear of rejection when approaching a gallery. Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads shares how to get your work known on a larger scale, and ideas for increasing the the price of your paintings.
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
Eric Rhoads shares if it’s best to stick to one style or to mix it up, and how to handle inventory and overstock issues.
In the marketing minute I answer your art marketing questions or at least I try and sometimes I never see them before I answer them. I don’t script them. So here we go. email your questions to me Eric@artmarketing.com. Here’s a question from Kate Emery in Farmington, Connecticut. My wife, our grandmother grew up in Farmington, Connecticut, Historical Society there has an old building and it’s, matter of fact, that’s a family farm. Anyway, Kate says Eric, my question is in regards to art shows I paint in a few different styles and different subjects landscape portrait abstract, do you think it makes more sense to stick to one style and subject or to mix it up? On the one hand, it feels like variety will give me more chances to win. But I do. I do think when it comes across it comes across as less professional somehow. Well, I’ll tell you a story, Kate. I had an artist who who did some advertising with me. And she called and she said, You know, my ads didn’t work. I said, Well, they’re working for some people, because I hear I’m hearing from them too. Let’s find out why. So I said, let’s look at your ad and we looked at her and she was advertising portraiture. And so I went to her website with her on the phone and I said, Okay, let’s look at your website. And on the front of the website was a landscape painting. And I said, Well, if you’re advertising portraiture, they modified portraiture there. She said, Well, I do lots of different kinds of painting. I said, Yes, but your advertising, you want to capture what you’re advertising for it because you’re going to drive more people from that than anything else. So I went and I said, Okay, let’s find the portraiture. And so I just kind of did what anybody else would do. And I kind of poked around, I couldn’t find it. couldn’t find it anywhere. Finally, you know, after 10 steps, I found it and I said, Look, you’ve got to bring it to light. I have had this conversation with many artists over many, many, many years. You want to get branded as something because if you brand you get branded as all things you could come branded as nothing. And, I know a lot of artists who do a lot of styles and they might use a synonym, they might use another name. And, let’s say they do abstract they use a better name for their abstract and they have a separate website for their abstract. There’s nothing wrong with lots of subject matter but you want to kind of get known for something and you want to kind of push something I think that’s the answer in terms of art shows. I don’t know if you’re talking about competitions because you said chances to win. I suppose it gives you more chances to win the reality is in in art competitions like the Plein Air Salon, the more things you enter, the more chance as to when you know gallery owners who are our judges might see one thing they like and another thing they don’t like. So you’ve got up, enter two things, you might have a chance to three things you might have a better chance for things might have a different chance. But you know, it’s it boils down to quality, and people are going to pick the best quality, I have found that most artists are not really good at all things, what are you best at, put your best foot forward? And think about that. And it’s not less professional somehow. But it will confuse the marketplace. if let’s say you want in two categories in your, you know, one was an abstract and one was a landscape and your name came up, and both of them you’re going to confuse the marketplace when they see that. So just keep that in mind. Branding is something that we all need to learn and understand. I talked a lot about it in my book. And it is something that is really worth understanding. Because if you get branded incorrectly, it’s really hard to overcome.
Here’s a question from Thomas in Dallas. Again, I’ve not read this one, it says, I have a card line for my art. And the gift store market seems to have fallen through the number say I shouldn’t make any new cards at this time. And that means I don’t have a catalog to use for marketing. I have some loyal customers who are still buying my designs. But many of the stores I sell to still have product from earlier in the year. My question then is about supply and demand for artists. Well, I’m not sure what the question is exactly, Thomas. But I think let me let me see if I can figure this out. What I think you’re saying is, you know, they have inventory, they’re not going to buy new cards because they have inventory. Well, that may or may not be true. First off, a lot of people have inventory because they had their stores closed during COVID. Right. And so, our assumption is that they’re going to have a lot leftover. But, now that people are getting out, they’re spending a lot of money, they’re buying a lot of things, holidays are coming up, I think, if they’re used to seeing you coming out with a new catalog every year and new new stuff every year, I think you need to do it and you want to put your new work out there. And their chances are, they’re gonna order some new work, you just never know what they’re facing. And you said you need a catalog to use for marketing, well use it for marketing, it may or may not be the best year, you may not want to print as many or you might want to take a take a shot, you’re gonna eventually sell them. And you said you have some loyal customers buying your design, so those people will probably buy them. I think I’d go for it, and and also ask yourself this, is there a specialty product that I could put in there that might sell especially well? Right now, for instance, could you do something that is very related to COVID times, that, that people might find fun? It’s for a gift card like pictures of people in masks or whatever, you never know I mean, look for something that will be relevant relevance tends to sell better than non relevance. Well, anyway, I hope that helps you and gives you some direction on some art marketing.
Eric Rhoads shares non-conventional ways to get your art seen, and if collectors might consider certain painting processes to be “cheating."
Check out https://www.artmarketing.com to listen to all of our episodes and learn the best ways to sell your art.
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Eric Rhoads explains why it’s important to “build your brand,” and what to do if your sales have slowed down.
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Eric Rhoads shares thoughts on why “marketing” and “selling” shouldn’t be considered “dirty words” for artists, and if it’s okay to barter your paintings in exchange for goods or services.
Eric Rhoads shares advice for artists who may be ready to start advertising, and marketing tips for more established artists.
Eric Rhoads shares advice on how to make your social media posts more interesting than others, and smart ways to get your work into an art gallery.
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Eric Rhoads shares insights on using social media for marketing (even if you avoid social media), and networking tips for freelance artists.
Eric Rhoads shares how to use marketing to make your art stand out from the rest, and ways to protect your art when it’s being sold through a gallery.
Eric Rhoads explains how to handle it if the gallery representing you isn’t focused on selling paintings, and how we can educate “art voyeurs” to become art buyers at galleries and festivals.
Eric Rhoads shares why you might want to reconsider writing exhibition proposals to get into art galleries, and how to build your own mailing list.
Eric Rhoads shares advice for making prints of your artwork, and how licensing works to help you make more money from your art.
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Eric Rhoads explains where you should advertise your art when you’re ready to start selling it, and he gives a quick overview of the complicated subject of “branding” and how it affects selling your art to the right buyers.
Eric Rhoads shares advice on how to know when your paintings are “good enough” to sell and when to start marketing your art, and tips for building your first website so you can sell your art online.
Eric Rhoads explains how to manage your time to fit in both marketing and creating art, and whether or not you should donate art for silent auctions (the answer may surprise you!).
Eric Rhoads explains what to do if your art is “taboo” for most galleries and collectors, and why galleries might not give you the names of buyers.
Eric Rhoads explains what it means to “pay to play” and why you should avoid the practice; and the benefits of having an art agent and how to find one.
Eric Rhoads explains the best way to know your buyer / market / target audience, and how to stay motivated to focus on both painting and the business side of art.
Eric Rhoads explains what to do if you hit a "price ceiling" when selling your art, and how to advertise your art to a targeted audience.
Eric Rhoads gives advice on quitting your "day job" to become a full-time artist, and the best way to approach established art galleries.
Learn if you should change your medium if it seems less popular than oil, for example; and what percentage you should be spending on advertising your art.
Eric Rhoads explains the best practices for selling art prints, and if it's a good idea to give away your art for auction fundraisers.
Learn how to get a good price for your paintings even if you live in a "bargain" town, and why it's worth your time to set up at small art shows.
Eric Rhoads advises if you should ever pay to get into a gallery, and what to do if a hot lead seems to suddenly disappear.
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In this Art Marketing Minute, Eric Rhoads explains the best practices of sending a newsletter to your network, and the psychology to consider when pricing your art.
Eric Rhoads shares his thoughts on what problem art solves for collectors, and insights on selling art online and also through a gallery.
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Eric Rhoads explains upselling and the best time to sell a painting (for you and the buyer), and how the law of reciprocity can apply to selling art.
Eric Rhoads explains how much art education you might want to consider if you want to make a living as an artist, and if you should consider hiring an agent or representative to help you sell your art.
In this special edition, Eric interviews American business executive, conference speaker, and author Jay Abraham on what artists and galleries should be doing right now to stay in business during the pandemic.
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Eric Rhoads explains the benefits of joining an art society, and if you should ever give away your art.
Get advice for pricing your painting, especially if you’re new to selling your art, and when and if it’s smart to take on an exciting painting project that might not pay that much.