Now What?: Recent Episodes
Wix
What if you could tune in to a frequency broadcasting from the future? A place to uncover stories from the brightest leaders in business, design, development, and eCommerce, sharing the insights you’ll need to grapple with tomorrow. This is Now What? A new podcast series from Wix, hosted by Rob Goodman, about how technology is changing… everything. Learn more at www.wix.com/nowwhat.
As the world spins faster and faster, brands are rapidly evolving to meet the new table stakes requirements that customers and employees demand. This season of Now What? podcast, took us on a journey from the metaverse to crypto, radically inclusive leadership to communities of purpose, and featured some of the most consequential companies of our time. Meta, Spotify, The New York Times, Stripe, and so many more shared lessons you and your teams can apply today to reimagine work and support your customers like never before. In this episode, we’re looking back on the season with insights about what’s next in eCommerce from Meta, culture hunting with Chipotle, and building a brand with Crypto.com.
A new world calls for new ways of thinking and doing good as a brand. Christopher Nurko, Chief Innovation and Growth Officer at Interbrand Group, the world’s leading brand consultancy, joins the show to discuss the power of purpose-driven innovation. With over 30 years of experience, Christopher has worked with countless iconic brands and Fortune 500 companies like Microsoft, Nissan, and Verizon. He has advised World Health Organization, Malaria No More, Safe Kids International, Human Rights Campaign, and led the branding for New York City Pride / Stonewall 50. You’ll hear why doing good is good for business, the reason to reconsider customers as citizens, and how radical inclusivity is the key to unlocking brand innovation.
A new world calls for new ways of thinking and doing good as a brand. Christopher Nurko, Chief Innovation and Growth Officer at Interbrand Group, the world’s leading brand consultancy, joins the show to discuss the power of purpose-driven innovation. With over 30 years of experience, Christopher has worked with countless iconic brands and Fortune 500 companies like Microsoft, Nissan, and Verizon. He has advised World Health Organization, Malaria No More, Safe Kids International, Human Rights Campaign, and led the branding for New York City Pride / Stonewall 50. You’ll hear why doing good is good for business, the reason to reconsider customers as citizens, and how radical inclusivity is the key to unlocking brand innovation.
The future of business is in subscriptions and the future of teams is built like an operating system. That’s according to our guest, Krystal Plomatos, Executive Director of Marketing for standalone products at The New York Times. Krystal oversees marketing for Cooking, Games, Wirecutter, Audio, Kids, Events, and TV & Film businesses for the iconic media brand. In this episode, you’ll hear about the value and challenges of building subscription-based businesses, talk context switching as a full-funnel marketer, learn how to communicate better across teams, and get tips on redefining your career at any stage.
Agencies are rethinking the ways they support brands of tomorrow. Sean DallasKidd, Partner and Chief Creative Officer at Demonstrate, an award-winning integrated marketing and communications agency, is rolling up his sleeves to embrace today’s emerging technologies to help clients deliver breakthrough customer experiences. In this episode, we talk innovative campaigns, putting Web3, NFT, and metaverse technology to good use, and discuss the importance of diversity, equity, and inclusivity in design and business.
The path from discovery to purchase may soon happen instantly. Vice President of Commerce Business at Meta, Benji Shomair joins the show to talk about how Facebook, Instagram, Whatsapp, and Messenger are working with businesses to drive word of mouth and connect social to sales like never before. In this episode, you’ll get a front seat view of the future of social eCommerce, hear why content is the new front door to your store, get macro trends in customer behavior, and learn why no matter the platform –– IRL, AR, VR or metaverse –– it all comes down to how you treat your customers.
Today brands have an opportunity to authentically fuel communities to make a real business impact. And our guest this episode, Adam Katz, CEO of Imprint Projects, has dedicated his work to helping companies like Google, Lego, Levi’s, and Sonos do just that. Imprint Projects has been named Best Small Agency, Best Agency Culture, and Best Experiential Agency by AdAge. Adam shares how brands can credibly support communities of purpose, the importance of community-funded creator economies, and what's next for branded experiences in Web3, the metaverse and beyond.
The restaurant world is evolving, fast. And Tressie Lieberman, Chipotle’s Vice President of Digital Marketing and Off-Premise, is helping to shape a bold future for the industry that responds to culture and customer needs nearly instantaneously. In this episode, Tressie goes deep on bringing customers closer to your brand, culture hunting, meeting fans in the Metaverse, and frictionless experiences for every kind of guest.
When design systems venture into the metaverse and beyond, the sky's the limit. We’re talking about the intersection of design and code and the future of design systems with Adekunle Oduye, Design Engineer at the FinTech company Plaid. Adekunle previously built products for NASDAQ, Memorial Sloan Kettering, and Mailchimp. In this episode, we talk about the hybrid role of the design engineer, share lessons for any leader working across disciplines, and discuss the power of prototyping.
The next phase in audio advertising is coming. Global Head of Design for Ads at Spotify, Leonardo De La Rocha, who previously led design teams at Intuit, Facebook, and Yahoo!, discusses how brands can connect with consumers like never before using audio, what’s next in podcasting, and the impact of designing for enterprise.
The great resignation is only one part of the story. Today’s leaders are finding bold new ways to unite teams of all kinds to create something better at work. Rachel Gogel is an independent Chief Creative and Culture Officer who runs her own consultancy and currently supports internal brand initiatives at Airbnb. She serves as Chair of Women in Leadership & Design and is an active member of Queer Design Club. Her work has taken her from Departures magazine and Godfrey Dadich Partners to The New York Times’s award-winning T Brand Studio, GQ, and Meta. Rachel dives into the future of independent work, eight essential skills to manage teams today, and the principles of inclusive leadership.
The next wave in commerce is ubiquitous transactions. Rami Banna should know, he’s Product Lead for Commerce at Stripe, the payments infrastructure powering millions of companies around the globe. Rami has a unique background as a product leader –– spanning semiconductors, medical devices, web search, and content creation as he’s led product teams at Google and was the principal architect at Cochlear hearing implants. From what’s next at brick and mortar to virtual goods and digital money in the metaverse, Rami talks about the future of commerce and shares valuable lessons on leading product teams too.
The next wave in commerce is ubiquitous transactions. Rami Banna should know, he’s Product Lead for Commerce at Stripe, the payments infrastructure powering millions of companies around the globe. Rami has a unique background as a product leader –– spanning semiconductors, medical devices, web search, and content creation as he’s led product teams at Google and was the principal architect at Cochlear hearing implants. From what’s next at brick and mortar to virtual goods and digital money in the metaverse, Rami talks about the future of commerce and shares valuable lessons on leading product teams too.
The future of fitness is smart, personalized, and adaptive. And the team designing this new movement is at Tonal, the world’s smartest home gym and personal trainer. Nina Samarguliani, former Senior Director of Product Design at Tonal, joins the show to discuss designing for healthy habits, the value of strength training for your work and personal life, the power of design principles, and why a purpose-driven career, especially these days, matters so much.
The future of fitness is smart, personalized, and adaptive. And the team designing this new movement is at Tonal, the world’s smartest home gym and personal trainer. Nina Samarguliani, former Senior Director of Product Design at Tonal, joins the show to discuss designing for healthy habits, the value of strength training for your work and personal life, the power of design principles, and why a purpose-driven career, especially these days, matters so much.
A bold new financial system deserves a brave new brand. In our premiere episode of Season 2, Steve Kalifowitz, Chief Marketing Officer at Crypto.com, the world’s fastest growing cryptocurrency application, speaks about the monumental growth of the brand and his path from Emmy Award-winning producer to global brand leader. Steve discusses the future of cryptocurrency, educating users on new technologies, the right time to engage with agencies, and advice for brands taking their first steps into Web3 and digital currency.
A bold new financial system deserves a brave new brand. In our premiere episode of Season 2, Steve Kalifowitz, Chief Marketing Officer at Crypto.com, the world’s fastest growing cryptocurrency application, speaks about the monumental growth of the brand and his path from Emmy Award-winning producer to global brand leader. Steve discusses the future of cryptocurrency, educating users on new technologies, the right time to engage with agencies, and advice for brands taking their first steps into Web3 and digital currency.
We’re gearing up for a brand new season of the show. Bringing you even more lessons from leaders that are reshaping business today –– with guests from Meta, Spotify, The New York Times, Crypto.com, and more. Short, powerful conversations to help you and your teams prepare for tomorrow’s ever-changing world today. It’s all coming in the second season of the Webby Award-nominated series –– Now What? by Wix. Subscribe and follow the show to get new episodes very soon.
We’re gearing up for a brand new season of the show. Bringing you even more lessons from leaders that are reshaping business today –– with guests from Meta, Spotify, The New York Times, Crypto.com, and more. Short, powerful conversations to help you and your teams prepare for tomorrow’s ever-changing world today. It’s all coming in the second season of the Webby Award-nominated series –– Now What? by Wix. Subscribe and follow the show to get new episodes very soon.
It’s a special announcement from Now What? podcast. We’re nominated for a Webby Award! The Webbies celebrate the best of the internet and we’re so honored to be selected. We’re bringing you this special message to ask for your VOTE –– because you can help us win the People’s Voice Award. Go to http://wbby.co/pod-creativity to vote and share with friends and colleagues. Voting ends this Thursday, April 21, 2022. Thanks so much for listening and for your support. Oh, and there’s so much more to come… very soon.
After a year of unparalleled change in our society and the way we use technology, this first season of Now What? podcast had us speaking with leaders in design, development, eCommerce, and the agency world about how their teams and customers are reacting to this new operating system at work and in life. Guests from WarnerMedia, GitHub, The New York Times, Medium, Red Antler, and R/GA shared incredible insights and lessons about solving big problems, the entrepreneurial refresh, the future of online shopping, finding clarity to circumvent failure, designer / developer relationships, and what’s next in user experience design. Sit back, for highlights from Season 1 of Now What? podcast and stay tuned… There's so much more to come.
Developer, author, artist and educator Miriam Suzanne has spent her career designing the future of the internet. She builds websites, apps and is focused on expanding the boundaries of the technology that determines how we interact with the web. The co-founder of OddBird web agency and Invited Expert on the W3C CSS Working Group talks to Now What? about why the internet looks the way it does, why designers and developers need to move in lockstep and how the future of the web will be built around inclusivity and respect.
Alexis Lloyd leads product design at the intersection of publishing and technology and she’s spent her career working on future-forward solutions for readers to discover the content they want. Alexis is the co-founder of Ethical Futures Lab, where she aims to positively influence the future of AI and technology platforms, and she’s worked as a creative technology leader at The New York Times focused on the future of news, before joining Axios and then Automattic to transform their design practices. As VP of product design at Medium, Alexis is dedicated to the role technology can play in evolving user-centered design when it comes to the written word, and how platforms like Medium can create experiences that support interdependent systems and society as a whole. We talk to Alexis about the power and peril of the creator economy, how Medium is building relationships between readers and writers and why artificial intelligence might just supercharge human creativity.
Paul Turzio is using data to upend the prevailing wisdom about how and why customers fall in love with their favorite brands. The SVP of Data & Marketing Sciences at R/GA recently led a global survey that asked 16,000 customers about their relationships with brands. The findings and subsequent report titled The Power of Brand Relationship Design have shifted the assumptions surrounding everything from marketing technology (MarTech) to the role of personalization in turning one-time customers into loyal fans. In this episode, we talk to Paul about conducting the right experiments with MarTech, the importance of post-purchase experiences and why brands need to keep their promises to customers.
Richard Jennings has seen the disruptive power of technology firsthand. The veteran design leader spent much of his career in the music and media industries, where he’s watched technology change the shape of business seemingly overnight. Witnessing all the ways people consume, discover and enjoy entertainment change so rapidly has had an indelible impression on Richard –– and it shaped his approach to leading design teams at HBO and WarnerMedia. In this episode, we talk to Richard about where he finds inspiration, his work in making the design industry more inclusive and what organizational evolution looks like during a global pandemic.
Designers who code are often described as unicorns. Mythical creatures, not of this world, capable of incredible feats. Natalya Shelburne is on a mission to change all of that. She says these so-called unicorns should be as commonplace as horses. Natalya knows a lot about sitting at the intersection of art and code, she’s the co-author of the Design Engineering Handbook, the senior manager of design infrastructure at GitHub and was previously senior software engineer at The New York Times. And in this episode, Natalya breaks down the misconceptions of the design engineer, gets to the root of making designer/developer collaboration work (hint: it’s about people), shares the value of design systems for better business outcomes and offers advice on carving out a career on the multidisciplinary path.
The pandemic was a time of peaks and troughs for Printful, the custom printing company Davis Siksnans helped launch in 2013. His organization experienced explosive growth in both revenue and headcount during the pandemic, expanding from 500 employees in 2019 to 1,600 in 2020. But he was also forced to reckon with how his global workforce and supply chain was impacted by COVID-19 and make adjustments to help the company navigate on the fly. In this episode, we talk to Davis about running an eCommerce business during a global crisis, how Printful is making eCommerce more sustainable and the most important leadership lessons he’s learned after nearly a decade in business.
Trevor Hubbard has spent the last decade thinking about what leads to failure. His process around identifying weak points is core to his work at Butchershop, the agency he founded in 2009. In fact, during one retreat a couple years ago, Trevor and the executive team listed out potential conditions that could lead to Butchershop’s demise. Among them? A global disaster that prevents them from leaving San Francisco or going to the office. We talk to Trevor about how moving to a distributed workforce opened the door to new business perspectives for Butchershop, the non-profit his team launched seemingly overnight at the start of COVID-19, his system for minimizing meetings, and how his process has helped many massive companies swim, rather than sink.
For the last 15 years, Shanna Tellerman has been figuring out how virtual reality and 3D modeling can make our lives better. The founder of the interior design startup Modsy knew that both of these technologies had the potential to change how we interact with the world and buy products—but not in the way people might think. We talk to Shanna about her biggest revelation when it comes to VR, the importance of data and AI for attracting and retaining customers, and how Modsy has tapped into consumer desires and thrived during lockdown.
Like so many entrepreneurs, developer Ire Aderinokun started her business because she was frustrated with something—namely the Nigerian financial system. It was operating on technology and bureaucracy that seemed stuck in the past and unsuited for global consumers. Which is why Ire started Buycoins, a crypto trading platform for Africa allowing people to seamlessly buy and sell cryptocurrency. We talk to Ire about her background as a front-end web developer and user interface designer, her work advocating for women’s equality in Nigeria as a founding member of the Feminist Coalition, and how cryptocurrencies can shape our future for the better.
Joy Cho has gone from a freelance designer sharing her inspiration to building one of the most influential brands on the planet — and she has the 15 million Pinterest followers to prove it. The founder and creative director of the lifestyle brand Oh Joy! has partnered with everyone from Target to Microsoft to Keds to create products that reflect her singular aesthetic. But Oh Joy! is in a constant state of evolution, and Joy herself is always looking for new opportunities to create and collaborate. We talk to Joy about her strategies for developing a successful creative business, finding a social media platform that works for you, and knowing the right time to end a business venture and move onto something new.
This is the third episode of Now What? A new podcast series from Wix, hosted by Rob Goodman, about how technology is changing… everything. Subscribe and follow the show for new episodes. Get show notes, subscribe to our newsletter, and learn more at www.wix.com/nowwhat.
If you’ve bought from a buzzy direct-to-consumer brand in the last decade, there’s a good chance its brand was crafted by Red Antler. The Brooklyn-based agency founded by Emily Heyward, JB Osborne, and Simon Endres is the creative brain behind brands like Casper, Allbirds, and Hinge, and has defined an unmistakable millennial style through its work. But creating a breakthrough brand doesn’t stop at a snappy tagline or a perfect logo, it’s about understanding your customers at a foundational level and gaining their trust in the process. We talk to Emily about how branding has evolved since she launched Red Antler, her new book Obsessed: Building a Brand People Love from Day One, what changes the studio has gone through since COVID-19, and how working with businesses you believe in is vital to success.
This is the second episode of Now What? A new podcast series from Wix, hosted by Rob Goodman, about how technology is changing… everything. Subscribe and follow the show for new episodes. Get show notes, subscribe to our newsletter, and learn more at www.wix.com/nowwhat.
Aarron Walter wanted to change the world through art, but soon found himself changing lives with screen design. He made his name founding Mailchimp’s legendary UX practice before moving on to head up design education at InVision. Now he’s facing his biggest challenge yet: using design to fight COVID-19 at Resolve to Save Lives. We talk to Aarron about designing for emotion, how he’s bringing his design practice to HealthTech, and what he’s learned while trying to help billions of people navigate a pandemic through better design.
This is the debut episode of Now What? A new podcast series from Wix, hosted by Rob Goodman, about how technology is changing… everything. Subscribe and follow the show for new episodes. Get show notes, subscribe to our newsletter, and learn more at www.wix.com/nowwhat.
What if you could tune in to a frequency broadcasting from the future? A place to uncover stories from the brightest leaders in business, design, development, and eCommerce, sharing the insights you’ll need to grapple with tomorrow. This is Now What? A new podcast series from Wix, hosted by Rob Goodman, about how technology is changing… everything. Listen to a special preview of the series now. Subscribe and follow the show, and join us for new episodes starting May 11th. Learn more at www.wix.com/nowwhat.