The Silvertrac Extra: Resources for Growing a Security Guard Company: Recent Episodes

Chris Anderson & Johnny Page

The Silvertrac Extra brings you more than 25 years of experience in the security guard industry. You’ll hear episodes about everything from operations, sales, human resources and more. We interview operators from all around the U.S. to give you an inside look at how other successful operators are addressing issues that we face as an industry.

We'll also interview property managers, security directors, business experts, and much more. Join us as we provide valuable tools to help you reach your goals within the industry.

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This week on the podcast, we’re playing an excerpt from a recent webinar Silvertrac presented in association with Kwantek, a leading provider of innovative hiring tools.

It’s no secret that hiring for the security industry has its own unique challenges. Jeff Davis, Kwantek’s VP of Sales and Marketing, offered our audience some great advice about how security companies can improve their hiring practices from recruiting to interviewing to employment. Listen to the podcast for some key takeaways!

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Owners and Operations Managers in the security industry often feel like professional firefighters. They spend their entire workday chasing down and fixing urgent problems, and when it's time to go home, they realize they haven't done anything to improve the business.

When we're in firefighting mode, it becomes difficult to distinguish between working on the business and working in the business. This is a dangerous place to be, because if we don't set aside time to work on the business, we'll never meet our goals and we'll eventually fall behind the competition.

In my job as VP of Customer Success at Silvertrac, I'm used to hearing this kind of complaint from the security professionals I talk to. They'll say things like: I know replacing the reporting system will be a major step forward for my business, but I just can't find time in the day to make it happen.

Thankfully, there are techniques you can use to get out of firefighting mode and start achieving your business goals.

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Everyone in the security industry knows what it’s like to be accused of lying. When your company is responsible for the safety of hundreds or thousands of people, situations are bound to arise where someone feels your officers were not doing their jobs correctly. Because of this, security operations managers are often put in the position of needing to prove that their officers are telling the truth. Check out our podcast for tips and advice about how to react when a client accuses your officer of lying. 

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We might all agree that having more information is better for decision making, but we still avoid going to the doctor or checking our bank accounts, and choose to bury our heads in the sand like an ostrich.

This behavior is very common in the security industry. Sometimes, when we speak to potential customers about guard monitoring software, they say that they’re afraid of implementing it because they don’t want to find out how many of their officers aren’t doing their jobs correctly.

Find out why the information you avoid, could be killing your business in this new podcast from Silvertrac.

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In the security industry, everyone dreads the ends of their contract terms. In this podcast, we discuss common pitfalls and false beliefs that can cause clients to choose not to renew their contracts, or to drop out of month-to-month agreements.

All five of these contract retention strategies come down to one core concept: Understanding your customers’ needs. In order to better understand how to do that, Chris Anderson and I spoke to Danny Garcia, owner of JDS Security in San Diego.

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Every security company has "C" guards. These are committed, loyal guards that just struggle with certain aspects of the job. Some companies might cut them loose, but with enough training and encouragement they can become exceedingly valuable members of your organization.

For the show notes visit silvertracsoftware.com/extra

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We check in with Rick Sanchez, founder of Full Armor Worldwide, and Silvertrac customer. 

For the show notes visit silvertracsoftware.com/extra

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With roughly two thirds of adult Americans now owning smartphones, companies are increasingly adopting a Bring Your Own Device (BYOD) policy. On today's episode we discuss the pros and cons of allowing guards to use their own phones on patrol. Do the cost savings and increased employee satisfaction outweigh potential issues such as data security?

For the show notes visit silvertracsoftware.com/27

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What do you do when an individual refuses to stop loitering at your post? Chris and Johnny share some tactics that have proven to be successful in the past. 

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We discuss the pros and cons of using security reporting software as an upsell vs. a value add. 

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Johnny and Chris talk through a few tactics that will help you find quality security guards using craigslist. 

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The Security Industry is incredibly competitive, so how can you compete when all your customer cares about is price?

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Listen in as we discuss a few characteristics of good and bad security incident reports. 

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Listen in for some valuable processes you'll want to have in place to make firing a security guard as painless as possible. 

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Silvertrac announces the release of a new report designed to save supervisors and operators tons of time when reviewing the officers daily tours. 

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In the wake of recent lawsuits, is the observe and report approach still acceptable for todays security guard?

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Make sure you avoid these common mistakes that kill the profit of your Mobile Patrol services. 

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Learn how to focus on valuable aspects of a construction site to solidify long-term customers. 

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Listen in as Chris and Johnny give you actionable strategies for winning your next HOA proposal.

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Use these techniques to make sure you get paid on time for all the hard work you've put in. 

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We talk about some easy ways to build loyal relationships with your customer. 

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If you're going to be successful in the security industry you HAVE to avoid the four contract killers. 

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Your Daily Activity Report is a tangible representation of your company's services. Are you writing reports that actually matter? 

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Using a project management tool can drastically improve these 7 aspects of your customer retention strategy in the security industry. 

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Find out how Travis uses Silvertrac's guard tour system to improve retention, reduce training times, and grow his business. 

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Do you wake up passionate about what you're doing everyday? Passion for your business is the best way to ensure that you'll still be in business in 10 years. 

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Most of the time the sales process is boiled down to one thing; price. We're giving you three easy techniques to gain the upper hand and win more contracts. 

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Jeremy shares how the security industry can partner with 100's of veteran service organizations to improve their company and attract better talent.

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There is a lot to consider when using guard tour software. We'll dicuss the difference between Geofencing and Breadcrumb Tracking so you can make sure you're getting the most out of your software. 

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We discuss the difference between Leadership and Management and then share a few ways leaders in today's security guard industry can grow individually and professionally.

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Accountability is always a concern in security. Listen in as we discuss how to improve accountability as a security operator.

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What makes the difference between a successful and unsuccessful patrol account? Listen in as Johnny and Chris interview Charles Gaines and Scott Campf to learn a few keys to launching a successful mobile patrol.

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Dan Vincent is a massive success story for those of you wanting to make that switch from employee to entrepreneur.  Over the past 20 years through good times and bad his built up Vernon Security into something that is here to last and today we’re going to hear that journey.

Dan left law enforcement in the mid 90’s to launch his own company.  We’re going to talk about how he built relationships and developed work to keep the business running through the good and bad times.

We’ll dive into some of the success principles that Dan believes has helped Vernon Security to succeed.  Everything from leadership strategies and how to keep employees loyal to the company.

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We’re going to talk about everything parking management, the pros and cons and what you need to know before heading into it.  Our host Chris Anderson shares some great stories about his own start in parking with some great takeaways.

There are so many reasons in today’s society that parking has become a major issue not only for residents but also the management of cars on an ongoing basis.  We share our experiences and the reasons why it’s so beneficial in the big picture.   

Chris also shares some ideas on how you can get started and concepts you should understand before diving in with your first client.  We also talk about the tools and tactics for the first client and what you need to know before you even get started

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Welcome to the first episode of The Silvertrac Extra! We are super excited to kick this off and look forward to sharing some amazing material with you in the future. In this episode we lay the groundwork for future episodes and spend a little time getting to know the co-hosts, Chris Anderson and Johnny Page. Listen in and don't forget to share!